{
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  "sources": ["ssg:https://framerusercontent.com/modules/FPK7ZVK1zII05IWOsCi7/WqCiBQ8A35lWDynH9ERe/ohN_L9BH_-4.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as i}from\"framer\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h4\",{children:\"\u2192 Problema: Comunicaci\\xf3n y personalizaci\\xf3n\"}),/*#__PURE__*/e(\"p\",{children:\"En las plataformas de streaming m\\xe1s tradicionales o en el caso de las plataformas de e-learning, el contacto entre los usuarios y los streamers se produce siempre \\xfanicamente mediante el chat en directo durante la retransmisi\\xf3n.\"}),/*#__PURE__*/e(\"p\",{children:\"No existen herramientas que ayuden a los streamers a personalizar la experiencia de los viewers, para dar su toque personal a sus clases y diferenciarse del resto.\"}),/*#__PURE__*/e(\"p\",{children:\"El contenido de los streams en Studie es en su mayor\\xeda educativo, pero cada streamer puede elegir como quiere desarrollar sus clases. Algunos pueden optar por una \u201Clecture\u201D cl\\xe1sica, otros dedicarse m\\xe1s al rol de tutor y resolver dudas, otros simplemente a charlar con sus alumnos de cualquier cosa, etc.\"}),/*#__PURE__*/e(\"p\",{children:\"(1 - Twitch chat, e-learning)\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xBzBb3OWcDvGgK7MQd3qpN6U5B4.jpg\",\"data-framer-height\":\"480\",\"data-framer-width\":\"1022\",height:\"240\",src:\"https://framerusercontent.com/images/xBzBb3OWcDvGgK7MQd3qpN6U5B4.jpg\",srcSet:\"https://framerusercontent.com/images/xBzBb3OWcDvGgK7MQd3qpN6U5B4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/xBzBb3OWcDvGgK7MQd3qpN6U5B4.jpg 1022w\",style:{aspectRatio:\"1022 / 480\"},width:\"511\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,O0abeRTtPibpljhro16iI3roYlY.png\",\"data-framer-height\":\"914\",\"data-framer-width\":\"680\",height:\"457\",src:\"https://framerusercontent.com/images/O0abeRTtPibpljhro16iI3roYlY.png\",srcSet:\"https://framerusercontent.com/images/O0abeRTtPibpljhro16iI3roYlY.png 680w\",style:{aspectRatio:\"680 / 914\"},width:\"340\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"\u2192 Objetivo\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Transmitir la experiencia de un aula presencial a los streamings online y fomentar una comunicaci\\xf3n m\\xe1s directa y especializada entre los profesores y los alumnos.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"\u2192 Soluci\\xf3n: Widgets\"}),/*#__PURE__*/e(\"p\",{children:\"La experiencia de las interacciones en el stream no viene impuesta totalmente por la plataforma, si no que es 100% personalizable - no solo al sector educativo, sino a las necesidades de cada streamer en particular.\"}),/*#__PURE__*/e(\"p\",{children:\"Dise\\xf1amos interacciones amigables y que aportan valor al usuario, replicando interacciones que se pueden vivir en un aula presencial, como widgets que el streamer puede activar y desactivar durante el stream seg\\xfan necesite.\"}),/*#__PURE__*/e(\"p\",{children:\"(2 - stream manager - activar widget hand-up)\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The real estate sector is one of the most stable and consolidated, with a very high market potential. It is also a sector that has been slow to adopt new technologies and techniques, although thanks to this it could be said that it is solid enough for a disruptive change.\"}),/*#__PURE__*/e(\"p\",{children:\"Proptech or the application of technology in the real estate sector is a great example of how small technological companies can have a big impact on a long-established market.\"}),/*#__PURE__*/e(\"h2\",{children:\"What are proptech companies?\"}),/*#__PURE__*/e(\"p\",{children:\"Proptech, or real estate technology, is the use of technology to solve problems in the real estate sector. This can include anything from developing new ways to market and sell properties, to using data and analytics to improve real estate management efficiency.\"}),/*#__PURE__*/e(\"p\",{children:\"Proptech is a relatively new term, but the use of technology such as big data or virtual reality in the real estate sector is not.\"}),/*#__PURE__*/e(\"p\",{children:\"In recent years, there has been an increase in the use of technology in the real estate market, as more and more companies adopt proptech solutions to improve their businesses and achieve the long-awaited digital transformation.\"}),/*#__PURE__*/e(\"p\",{children:\"The advantages of real estate technology are many, but the most significant is that it can help improve companies' efficiency and also make real estate more accessible to a greater number of people.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, proptech can help make the process of buying and selling properties easier and more efficient, as well as help people find the right property. In addition, the use of this type of technology can also help improve property management, facilitating data tracking and management.\"}),/*#__PURE__*/e(\"p\",{children:\"Proptech is still in its early stages, but it is already having a significant impact on the real estate industry.\"}),/*#__PURE__*/e(\"p\",{children:\"In this blog post, we will introduce you to five proptech startups that are transforming the real estate industry by making processes more efficient, data more accessible, and transactions more transparent.\"}),/*#__PURE__*/e(\"h6\",{children:\"1. Housers\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://www.housers.com/es\",nodeId:\"ohN_L9BH_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Housers\"})}),\" is a Spanish proptech company that is making waves in the real estate sector. The startup offers a new way to invest in properties, allowing people to pool their money and buy a property together in a peer-to-peer manner. This means that people can invest in a property without having to get a mortgage.\"]}),/*#__PURE__*/e(\"p\",{children:\"The company has already helped hundreds of people buy their first home, and is changing the way people think about real estate investment. Housers is expanding into other areas of the real estate sector, such as rental and property management.\"}),/*#__PURE__*/e(\"p\",{children:\"This is exciting news for real estate, which is sure to have a big impact on the industry.\"}),/*#__PURE__*/e(\"h6\",{children:\"2. Spotahome\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"http://spotahome.com/\",nodeId:\"ohN_L9BH_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Spotahome\"})}),\", which started operating in 2014, has raised over $92.3 million (80 million euros) in funding. In 2017, Spotahome's series A round raised 16.1 million dollars (13.6 million euros) in funding, bringing the total to 25 million dollars (21.1 million euros).\"]}),/*#__PURE__*/e(\"p\",{children:\"The series B round, a year later, raised 40 million dollars (34 million euros), thanks to investment from Kleiner Perkins. Spotahome is the first Spanish proptech startup (based in Spain) to receive venture capital from leading Silicon Valley venture capital firms.\"}),/*#__PURE__*/e(\"h6\",{children:\"3. ByHours\"}),/*#__PURE__*/t(\"p\",{children:[\"Through \",/*#__PURE__*/e(i,{href:\"https://www.byhours.com/\",nodeId:\"ohN_L9BH_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ByHours\"})}),\", we can book short stays in hotels for three, six, or twelve hours. We only pay for the time we need, making it a great option for travelers who want to rest between short stops or celebrate special occasions flexibly.\"]}),/*#__PURE__*/e(\"p\",{children:\"This startup was created in 2012 to convince hotels to capitalize on the hours when their rooms are usually empty, charging a 15-17% commission to the hotel and 5% to the customer.\"}),/*#__PURE__*/e(\"h6\",{children:\"4. ProntoPiso\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://jekyll.com/es/casos-de-estudio/prontopiso\",nodeId:\"ohN_L9BH_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ProntoPiso\"})}),\" is a proptech designed for those who want to sell their house to buy another, a common practice in English-speaking markets.\"]}),/*#__PURE__*/e(\"p\",{children:\"The startup commits to sell the house in 90 days and, after that time, if the deal has not been closed, it offers 95% of the market price so that the customer can buy their next home. This method breaks with the usual process of the real estate sector.\"}),/*#__PURE__*/e(\"h6\",{children:\"5. Brickbro\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://www.brickbro.com/es\",nodeId:\"ohN_L9BH_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Brickbro\"})}),\" is a startup that is starting to make an impact in the proptech sector. They make it easier than ever to search for and rent commercial spaces. With their cutting-edge technology, you can search for properties, compare prices, and sign rental contracts all in one place.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"The traditional real estate industry has long been prepared for disruption thanks to its limited adoption of new technologies such as big data and its high growth potential.\"}),/*#__PURE__*/e(\"p\",{children:\"Proptech startups are revolutionizing this industry by implementing new technologies in the real estate business that go beyond the classic real estate portals.\"}),/*#__PURE__*/e(\"p\",{children:\"These innovative companies are improving customer service, streamlining current operations, and opening opportunities for new clients. The opportunities for the real estate market are huge for new startup ideas that break with the established within the boundaries of this sector.\"})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Startups in the healthcare sector are known as healthtech. Their services include pharmaceutical products and services with applied technology, health knowledge, vaccines and systems and procedures to treat diseases. They aim to improve people's quality of life, as well as to detect and treat diseases, improve treatments, hospital processes and prevent future problems.\"}),/*#__PURE__*/e(\"p\",{children:\"What are the benefits of healthtech?\"}),/*#__PURE__*/e(\"p\",{children:\"Health technology has grown the most in the last two decades, partly due to the rising cost of healthcare and the constant search for more efficient and effective treatments.\"}),/*#__PURE__*/e(\"p\",{children:\"Health tech also applies to biotechnology and includes diagnostic, therapeutic and surgical equipment, as well as information systems and software that help improve patient outcomes and experience, prevent medical errors and improve the efficiency of healthcare organizations.\"}),/*#__PURE__*/e(\"p\",{children:\"These technologies are used in the diagnosis, monitoring, treatment and rehabilitation of patients in hospitals, clinics and at home.\"}),/*#__PURE__*/e(\"p\",{children:\"Healthtech startups in Spain\"}),/*#__PURE__*/e(\"p\",{children:\"In healthcare, Spain is one of the countries that has changed the most with the arrival of new technologies. With a total of 159 such startups, it is the second most important market for this industry in Europe, behind only the United Kingdom.\"}),/*#__PURE__*/e(\"p\",{children:\"In this article we bring you the 10 healthtech startups with the greatest impact on the healthcare market, to inspire you to create something different:\"}),/*#__PURE__*/e(\"p\",{children:\"Rehand\"}),/*#__PURE__*/e(\"p\",{children:\"This startup aims to rehabilitate patients using technological tools available to everyone.\"}),/*#__PURE__*/e(\"p\",{children:\"The first part of 2021 was significant for the healthtech ReHand, as it worked with three times as many centers as at the end of 2020.\"}),/*#__PURE__*/e(\"p\",{children:\"They are developing a new platform in addition to the neurological patient vertical, already developed and designed following Ethics Committee approval.\"}),/*#__PURE__*/e(\"p\",{children:\"The Centro de Referencia Estatal de Atenci\\xf3n al Da\\xf1o Cerebral (Ceadac) and the IRCCS Milan Don Gnocchi Foundation Center are conducting a clinical trial phase. The startup has carried out extensive scientific work that has resulted in a publication in one of the Q1 scientific journals with the highest impact in its sector at international level.\"}),/*#__PURE__*/e(\"p\",{children:\"ReHand is currently working to adapt the technology to the particularities of clinical practice.\"}),/*#__PURE__*/e(\"p\",{children:\"Phill\"}),/*#__PURE__*/e(\"p\",{children:\"This Startup oriented to the pharmaceutical sector allows you to have the medicines from your nearby pharmacies at home in less than an hour.\"}),/*#__PURE__*/e(\"p\",{children:\"Undoubtedly, logistics and user experience make it easier for new generations of patients to improve their healthcare with faster and more efficient access to medicines.\"}),/*#__PURE__*/e(\"p\",{children:\"Phill has recently been launched and is available in selected cities such as Barcelona.\"}),/*#__PURE__*/e(\"p\",{children:\"It is a startup created by Jekyll, you can see the case study here.\"}),/*#__PURE__*/e(\"p\",{children:\"Trak\"}),/*#__PURE__*/e(\"p\",{children:\"Trak, a health product created by and for physiotherapists and hospitals, helps physiotherapists in the rehabilitation process working with artificial intelligence and patients in their recovery process.\"}),/*#__PURE__*/e(\"p\",{children:\"Thanks to artificial intelligence, this healthtech offers help to the patient's rehabilitation by adapting the therapeutic training and collecting metrics on their evolution, healthcare professionals can monitor their treatment.\"}),/*#__PURE__*/e(\"p\",{children:\"Thanks to the Lanzadera Corporate program, the Povisa, Vinalop\\xf3 and Torrej\\xf3n facilities of the Ribera Salud group began working with Trak in 2021.\"}),/*#__PURE__*/e(\"p\",{children:\"The startup also works with the Hospital de la Asunci\\xf3n within the Kunsen initiative. In 2020, Trak launched the first functional version of the product following the MVP.\"}),/*#__PURE__*/e(\"p\",{children:\"Dive Medical\"}),/*#__PURE__*/e(\"p\",{children:\"DIVE Medical, an artificial intelligence-based health tech, tracks patients' eyes to determine visual function in uncooperative patients. It also relies on artificial intelligence and eye-tracking technology.\"}),/*#__PURE__*/e(\"p\",{children:\"DIVE Medical has had a very well-received start to the year with its commercial presentations to key opinion leaders in ophthalmology and optometry. This is indicated by the launch of five one-month trial demonstrations with opinion leaders. In addition, data was collected from 750 patients as part of the TrackAI project, which aims to improve and validate the screening solution with artificial intelligence.\"}),/*#__PURE__*/e(\"p\",{children:\"Aimentia\"}),/*#__PURE__*/e(\"p\",{children:\"The disruptive solutions of the start up Aimentia in mental health are also based on Artificial Intelligence.\"}),/*#__PURE__*/e(\"p\",{children:\"The goal is to help mental health professionals improve their skills and efficiency.\"}),/*#__PURE__*/e(\"p\",{children:\"The collaboration agreement signed with the Sant Joan de D\\xe9u Hospital in Barcelona in the first half of the year was the company's most important achievement.\"}),/*#__PURE__*/e(\"p\",{children:\"This startup includes AI tools for the assessment of suffering and psychological intervention in children with palliative, oncological and severe illnesses, as well as the monitoring of these people's relatives and guardians.\"}),/*#__PURE__*/e(\"p\",{children:\"Serious illnesses, which are often not detected early by professionals, are more identifiable with this tool. As a result, earlier intervention is possible.\"}),/*#__PURE__*/e(\"p\",{children:\"The study involved 17 children and adolescents with various serious illnesses. All of them received palliative care. They are planning a new study that will include another 100 children in the future.\"}),/*#__PURE__*/e(\"p\",{children:\"Exheus\"}),/*#__PURE__*/e(\"p\",{children:\"Researchers at the Sant Pau Hospital Research Institute and the Polytechnic University of Catalonia have developed the Exheus technology.\"}),/*#__PURE__*/e(\"p\",{children:\"The startup's technology is a unique RNA test that identifies the activation of all 22,000 genes in the body. It is accompanied by the first genetic report that scans all 22,000 genes.\"}),/*#__PURE__*/e(\"p\",{children:\"Exheus Blue Boost and Nutri Diet are the company's first two products to be launched in beta in 2021. Turnover has already started through a pre-sale campaign via online marketing, and its services are already available in Barcelona and Madrid.\"}),/*#__PURE__*/e(\"p\",{children:\"The company has already started producing reporting results automatically, improving the entire workflow before and after purchase, and packaging and implementing the MVP for sale.\"}),/*#__PURE__*/e(\"p\",{children:\"Nubentos\"}),/*#__PURE__*/e(\"p\",{children:\"Nubentos' innovative SaaS platform simplifies the efficient integration of any innovation into any healthcare software. Nubentos has made significant commercial progress this year thanks to its two-pronged go-to-market strategy.\"}),/*#__PURE__*/e(\"p\",{children:\"It has managed to increase the number of providers in its marketplace with services such as EB2, Besure.online, DigimEvo, Abi Global Health, Medicus AI, Idonia Health and i4life, in addition to a list of up to 50 companies in agreement phase.\"}),/*#__PURE__*/e(\"p\",{children:\"On the client side of its digital health services, it continues to sign up key clients such as DKV, Solutia Digital Health, Softtek, GMV Innovations, Nueva Mutua Sanitaria, Didoc.cl and Universal Doctor. More than 40 companies, very relevant in the sector, are also in the agreement phase.\"}),/*#__PURE__*/e(\"p\",{children:\"Sincrolab\"}),/*#__PURE__*/e(\"p\",{children:\"Sincrolab is a clinical software that helps children with cognitive problems by offering them personalized and adapted games and exercises. The start up started in 2021.\"}),/*#__PURE__*/e(\"p\",{children:\"Sincrolab has developed a statistics management function for patient tracking, as well as a new version of its algorithm that processes diverse data at the product level.\"}),/*#__PURE__*/e(\"p\",{children:\"In addition, the healthcare startup is moving into the regulatory sector in line with its planned strategy and is finalizing a seed funding round.\"}),/*#__PURE__*/e(\"p\",{children:\"The startup has published its first results in the Journal of Medical Internet Research.\"}),/*#__PURE__*/e(\"p\",{children:\"Nexkin Medical\"}),/*#__PURE__*/e(\"p\",{children:\"Allergology is the area of medicine that deals with allergic disorders. This startup offers digital devices to better manage them.\"}),/*#__PURE__*/e(\"p\",{children:\"Nexkin Medical makes allergy medical devices, such as NEXKIN DSPT, a digital skin prick test reader, to improve diagnosis, treatment and monitoring. Allergies affect more than 30% of the population.\"}),/*#__PURE__*/e(\"p\",{children:\"Capital Cell recently invested \u20AC800,000 in Nexkin Medical as part of its next round.\"}),/*#__PURE__*/e(\"p\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Health-oriented technology-based companies are no longer the future, they are the present.\"}),/*#__PURE__*/e(\"p\",{children:\"They are changing the way diseases are understood, improving the efficiency of treatments and the early detection of certain diseases by medical professionals.\"}),/*#__PURE__*/e(\"p\",{children:\"It is important to be aware of the latest advances in this industry, as it will be responsible for improving our health and well-being in the very near future.\"})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Discovering the keys to the financial revolution: the Fintech sector leads the online money movement.\"}),/*#__PURE__*/e(\"p\",{children:\"\u200A\"}),/*#__PURE__*/e(\"p\",{children:\"What is Fintech?\uD83D\uDC4D / What is not Fintech?\uD83D\uDC4E\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC4D The union of Financial + Technology = Fintech. Under this term, everything related to finance and technology is embraced: collections, payments, investment, digital banking or lending.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC4D Its objective is to combine processes, technologies and security to give rise to startups or digital companies with more efficient, accessible, fast or disruptive value propositions.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC4EThe Fintech sector does not refer only to neobanks, although Neobanks do fall under the Fintech Industry.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC4E Fintech is not the mobile app of a traditional bank or the website of a lending company where you leave your number so that THEY CALL YOU NOW and the microcredit is closed over the phone.\"}),/*#__PURE__*/e(\"p\",{children:\"\u200A\"}),/*#__PURE__*/e(\"p\",{children:\"The sector in figures\uD83D\uDCC8\"}),/*#__PURE__*/e(\"p\",{children:\"The figures of the Fintech Industry are among the most striking of the startup scene.\"}),/*#__PURE__*/e(\"p\",{children:\"Both in terms of absolute numbers and the growth rate it experiences year on year, this vertical is one of the most attractive in the digital world.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDCC8In Spain, Fintechs attracted a total of \u20AC542M in investment in 2021, mostly from private equity. Compared to 2020, we have an increase of +151%, according to the Startup Observatory of the Bankinter Foundation.\"}),/*#__PURE__*/e(\"p\",{children:\"In Europe, McKinsey estimates the sector in terms of value creation at \u20AC430 billion. This value is greater than the capitalization of the 7 largest banks in Europe combined.\"}),/*#__PURE__*/e(\"p\",{children:\"\u200A\"}),/*#__PURE__*/e(\"p\",{children:\"The 3 Fintech\uD83E\uDD4A challenges\"}),/*#__PURE__*/e(\"p\",{children:\"Being a service, with an intangible like money and with strict regulation, the 3 main challenges for Fintech are:\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83E\uDD4A Regulation: the fuzzy boundaries of rules and laws in different countries operating globally. Protecting the user to position Fintech as a 100% reliable sector.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83E\uDD4A Communication: the fine line between communication and investment advice. The most recent example: thousands of young GenZ investing in cryptos without understanding the product at all.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83E\uDD4A Legacy structures: traditional banking has left offline structures that mark the current functioning of Fintechs. Excellent UX and technology can bridge this gap.\"}),/*#__PURE__*/e(\"p\",{children:\"\u200A\"}),/*#__PURE__*/e(\"p\",{children:\"The 5+1 Fintechs that stole the show\uD83C\uDFA4\"}),/*#__PURE__*/e(\"p\",{children:\"Not all of them are here (in Spain alone there are +490), but here are 5+1 that you can't miss.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83C\uDFA4Klarna: the Swedish giant that can do anything. Its integrated deferred payment solutions in checkout, omnichannel and OpenBanking are unstoppable.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83C\uDFA4 N26 vs Revolut: the two big European neobanks. The first one simplified neobanking and made it aspirational. The second included everything it could in its service offering.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83C\uDFA4 Finizens: the patriotic roboadvisor with which you can open an account in minutes and start investing in automatic mode thanks to its Automated Management technology.\"}),/*#__PURE__*/e(\"p\",{children:'\uD83C\uDFA4 Fintonic: the Spanish pioneer that took its claim \"Tus Finanzas en forma\" to a TV spot. Its app allows you to connect all your accounts and diagnose your expenses or immediate financing.'}),/*#__PURE__*/e(\"p\",{children:\"\uD83C\uDFA4 Stripe: in its day it was the payment gateway with the best conversion rate in the market. Now they have a whole universe of services for collections, billing or fraud management.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83C\uDFA4 IronIA Fintech in the age of AI, IronIA Fintech is presented as a supermarket for investors through subscriptions ranging from \u20AC9.99 to \u20AC99.99/year. If you are wondering what IronIA Fintech is, you can see it better in its 4 user profiles: I am a Saver, I like to Decide, I have Experience and Financial Guru.\"}),/*#__PURE__*/e(\"p\",{children:\"\u200A\"}),/*#__PURE__*/e(\"p\",{children:\"Action points: opportunities you can take advantage of today \u26A1\"}),/*#__PURE__*/e(\"p\",{children:\"The Fintech market continues to grow every year. We leave you with some opportunities that the sector presents and you can take advantage of:\"}),/*#__PURE__*/e(\"p\",{children:\"\u26A1Open Banking technology makes it possible to index users' banking movements. The possibilities it offers are endless and little exploited: customized products, real-time bank scoring, etc.\"}),/*#__PURE__*/e(\"p\",{children:\"\u26A1Financial Education is still unfinished business across the continent: merging EdTech with Fintech gives the user Learning by Doing solutions with double benefits: investment and training.\"}),/*#__PURE__*/e(\"p\",{children:\"\u26A1Everything related to financing and neobanks for SMEs is a territory to explore, but much less mature than for end users. Moving and adapting solutions from B2C to B2B is another latent opportunity.\"})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The digital business is now so ubiquitous that it is almost banal. We live in a digital world, and all companies must think about how to incorporate the digital into everything they do.\"}),/*#__PURE__*/e(\"p\",{children:\"The rise of digital business has been accelerated by the convergence of several technologies, such as artificial intelligence (AI), the Internet of things (IoT), cloud computing, mobile applications, and social networks. All of these have combined to fundamentally change the way businesses operate. And while most companies will continue to operate mainly in the conventional brick-and-mortar world for some time, the growing digitalization of our lives means that companies must consider its implications sooner rather than later.\"}),/*#__PURE__*/e(\"h2\",{children:\"The digital business platform\"}),/*#__PURE__*/e(\"p\",{children:\"All companies are now a digital business. If you want to survive and thrive, you must be a digital business. The key to this is the development of a platform for the business. It could be an e-commerce platform that allows direct sales to customers online. Or it could be a digital channel for partnering with distributors or agents. There could be a mobile application for customers to use. The important thing is that the company has a clear idea of what its platform is like. This will help them decide what needs to be done to support the transition to digital. It will also help the company identify partners to help them develop, operate, and maintain the digital platform.\"}),/*#__PURE__*/e(\"h2\",{children:\"Digitally integrated supply chains\"}),/*#__PURE__*/e(\"p\",{children:\"Many companies have traditionally operated with a linear supply chain, in which elements such as procurement, manufacturing, and distribution are tightly controlled. Digital technology means that these supply chains can now be much more integrated. The supply chain can be digitized or broken down into discrete segments. Each segment could be managed by a different company or group of companies. And each segment could be identified and monitored by sensors. The ability to create digitally integrated supply chains can help companies in several ways. The most important is the ability to improve forecasting and inventory management. Data flowing through the supply chain allows for more accurate forecasts and for retailers to respond more quickly to changes in demand patterns.\"}),/*#__PURE__*/e(\"h2\",{children:\"Digital sales and service channels\"}),/*#__PURE__*/e(\"p\",{children:\"Many companies have always offered sales and services through a physical service channel, such as a retail store or a call center. The rise of digital businesses means that they can also offer these services through digital channels, such as e-commerce and mobile applications. This can be as simple as allowing customers to book appointments for repair services through a mobile application. It could be the sale of products through e-commerce channels. Or it could mean offering help and support online 24 hours a day, 7 days a week, followed by the corresponding repair services. These digital channels are largely complementary to physical sales and service channels. But they have the potential to offer many advantages over their physical counterparts. Digital channels can operate anywhere in the world. They can be easily accessed from anywhere in the world, even outside of working hours. And they can be tailored to the needs of specific customer segments.\"}),/*#__PURE__*/e(\"h2\",{children:\"Machine learning and AI-driven processes\"}),/*#__PURE__*/e(\"p\",{children:\"Business processes are nothing more than sequences of steps. They are often automated by computer systems using software to sequence the process steps. Machine learning is a form of AI that allows computer systems to learn. For example, an intelligent computer system tasked with managing service contracts could analyze past experiences and identify patterns in how customers use the services. It could then learn to sequence its own actions in the best way possible. This type of AI system can not only learn to automate existing processes. It can also be programmed to create new processes. This allows companies to harness machine learning as a source of innovation. They can use it to create new business processes that they could not have foreseen when they designed their original computer systems.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Internet of Things\"}),/*#__PURE__*/e(\"p\",{children:\"The Internet of things (IoT) is the growing interconnection of devices that collect useful data about their environment. These sensors can measure everything from weather conditions to the performance of machine parts in factories. They can even monitor customer behavior in stores. In the past, these devices were mainly limited to a single company or sector. But the rise of the Internet of things means that these devices are now connected to each other. This allows them to exchange data and thus create added value for their owners. The Internet of things is now common in several industries, such as transportation and logistics, retail, and energy. And it is about to become even more important as companies seek to create new digital services based on IoT data.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Digital business is not a fad. It is here to stay. More and more companies will be driven by digital platforms. They will be based on data, AI, and sensors to create new services, reduce costs, and attract customers in new ways. They will harness machine learning to create new business processes that were not previously possible. The digital transformation is now in full swing. All companies will be affected by it one way or another. And many will have no choice but to digitally transform if they want to survive and thrive in the future.\"})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The first stage of an entrepreneur's life is filled with a whirlwind of doubts and questions about how to get started.\"}),/*#__PURE__*/e(\"p\",{children:\"Beyond their strategic mind, having shaped their idea and defined the first lines of investment to promote a startup, the first bureaucratic questions also appear: What do I need to start it up, what procedure do I have to follow to legalize my company, do I have to incorporate a company?\"}),/*#__PURE__*/e(\"p\",{children:\"The answer is yes, and we will tell you why. First of all, you should know that although it may seem a tedious procedure and you should go to specific professionals to carry out the whole procedure, incorporating your business through a company will not only serve to regularize the business activity, but it will also guarantee you a promising future and will bring you closer to solid funding opportunities, as well as shield you against possible future problems, both internally and externally of the startup.\"}),/*#__PURE__*/e(\"p\",{children:\"What steps should I follow to incorporate a startup in Spain?\"}),/*#__PURE__*/e(\"p\",{children:\"To legally formalize your company, you must choose a corporate form, draw up its bylaws and incorporate it before a notary. For this, the role of a lawyer will serve you as a legal guide in all decisions and will be your maximum support in all the management. In Spain, the bureaucratic procedures can take at least 10 days and can be divided into different legal steps.\"}),/*#__PURE__*/e(\"p\",{children:\"To begin with, the first thing to do is to define the legal form your startup will have. When deciding on the type of company, there are different options and you will have to understand which one is the most appropriate. This will depend on the capital you have available, whether loans or other forms of investment are needed, and the approximate profits you think you will be able to obtain. If more than one person is involved in the business venture, it is best to form a business partnership. If you are two or more partners, it is advisable to regulate very well the management and administration of the company, the role of each partner within the startup and their percentage of participation, or the possible entries and exits of new partners. All these issues are established through a document known as the partners' agreement.\"}),/*#__PURE__*/e(\"p\",{children:\"Registration and tax formalities\"}),/*#__PURE__*/e(\"p\",{children:\"Depending on the legal form that you have finally assigned to your startup, other essential steps follow, such as the registration of the name or trademark in the Central Mercantile Registry. Currently this is a procedure that can be done online.\"}),/*#__PURE__*/e(\"p\",{children:\"The next step is to make the bank deposit with the initial capital required by the type of company. To do this, you must first open a bank account in the name of your startup.\"}),/*#__PURE__*/e(\"p\",{children:\"It is also time to draft the articles of association and present the public deed of incorporation for signature before a notary; this drafting will also depend on the type of company assigned.\"}),/*#__PURE__*/e(\"p\",{children:\"Lastly, we come to the direct formalities with the Treasury, which include: applying for a Tax Identification Number (NIF), registering with the IAE (Tax on Economic Activities) or census declaration, and filing the registration as a company in the Commercial Registry.\"}),/*#__PURE__*/e(\"p\",{children:\"What else do you need to know?\"}),/*#__PURE__*/e(\"p\",{children:\"From the incorporation of your company you will have to assume a series of new responsibilities, such as the payment of taxes or the presentation of monthly or annual declarations as a company. It also implies the realization of periodic assemblies as control measures between the existing partners to carry out the decision making.\"}),/*#__PURE__*/e(\"p\",{children:\"But the value of incorporating and formalizing your company will always be the set of benefits you will have access to, starting with access to credit and financing, something vital for the evolution and expansion of your business. If the time comes to create a team and establish a staff, you will be able to hire your employees with all the guarantees and benefits of law. And of course, we cannot forget the advantages of establishing a separation of assets between partners and company. In the event of a debt, the liability falls solely on the company and not on the individual partners. In this sense, the liability of the partners is limited only to the capital they have contributed.\"}),/*#__PURE__*/e(\"p\",{children:\"In short, incorporating a company is the way to legalize your business activity and to guarantee the success and growth of your company in a legal way. A step that is essential if we are talking about a startup that is about to begin its journey.\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Do you know the Streisand Effect ? online advertising and marketing agencies are very familiar with it, since it is a key concept that is closely related to certain web content.\"}),/*#__PURE__*/e(\"p\",{children:\"The term was coined from a problem Barbra Streisand had when she reported a photographer for taking aerial photographs of her home. The fact that she reported them gave a lot of publicity to the photographs and they spread like wildfire.\"}),/*#__PURE__*/e(\"p\",{children:'Sometimes this effect, a greater viralization because of censorship, is interpreted as a form of rebellion by the network against said censorship. \"We want it to be free, and if you try to censor it further we will distribute it\". Other times it is because of the curiosity incited by what is censored or prohibited. We are going to focus on the latter. The question that almost everyone asks themselves when faced with something prohibited is: why won\\'t they let me see or read it?'}),/*#__PURE__*/e(\"p\",{children:\"How do online advertising and marketing agencies use the Streisand Effect?\"}),/*#__PURE__*/e(\"p\",{children:'Sometimes online marketing agencies use the Streisand effect to their advantage, and it is also taught in some marketing masters\\' degrees. Have you ever seen the videos that are shared on Facebook with subtitles saying something like \"this video has been censored 30 times by Youtube, hit play before they censor it again\" ? We do not know if the video has really been censored or not, but this incitement to participate in what is prohibited becomes an important call to action; in this case, to watch the video.'}),/*#__PURE__*/e(\"p\",{children:\"Another typical phrase we can find is \u201CThe article that Amazon does not want you to read\u201D or similar, an endless amount of online marketing content that plays with the rebellious impulse of users, with that ever-present interest in \u201Copening the forbidden door\u201D .\"}),/*#__PURE__*/e(\"p\",{children:\"The use of this type of strategies by advertising agencies for serious brands is delicate, because the limit to avoid falling into sensationalism is small. However, if used well, inciting curiosity about the forbidden can become a good online marketing tool.\"}),/*#__PURE__*/e(\"p\",{children:'For example, cosmetic product brands play a lot with secrets. \"The beauty secrets of ...\" or \"my beauty secrets at 50 years old\". The term \"secrets\" is automatically related to something that we should not know and to something that very few of us know, so there is also the desire for exclusivity.'}),/*#__PURE__*/e(\"p\",{children:'Another example is this video with Leo Messi that has almost six million views, \"the video they don\\'t want you to see\"; there must be thousands of similar videos on the net, but the titles are not as suggestive.'}),/*#__PURE__*/e(\"p\",{children:'Finally, we leave you with a research challenge. Perhaps you have come upon this video recommended on YouTube: \"The most brutal Coca-Cola commercial, censored in 50 countries, which you will never see on TV\", is circulating everywhere. A parody, with rather bad taste, of the Coca-cola Life ad \"Your first kiss.\" Many youtubers have posted it, so we do not know the number of views it will have; but it looks like it is many, at least quite a lot more than the original video. We invite you to watch the video and tell us who you think is behind the campaign.'}),/*#__PURE__*/e(\"p\",{children:\"As you can see, the Streisand Effect is a resource that is being profited from in online marketing. 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