{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/0ihbQk9kbzj6i5RvtxWv/pv6kwpUNTga1uyIPsUqk/VFB__xAXS-10.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Add the Hops from the Hops Marketplace\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you have connected your Facebook Ads, select \",/*#__PURE__*/e(o,{href:\"https://app.airboxr.com/marketplace\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Hops Marketplace\"})})}),\" from the menu on the left. From here, select \",/*#__PURE__*/e(o,{href:\"https://app.airboxr.com/marketplace?hopId=ac94ead1-f134-46e5-ace5-b4b250e1fe3a\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Campaign Performance by Time of Day\"})})}),\" and then \",/*#__PURE__*/e(\"strong\",{children:\"Add to My Hops\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Once it has been added, you can find it under the \",/*#__PURE__*/e(\"strong\",{children:\"My Hops\"}),\" section of the menu on the left with your other saved hops.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"536\",src:\"https://framerusercontent.com/images/51WVjN8TUpzCBdGG8xDjEEzvzI.png\",srcSet:\"https://framerusercontent.com/images/51WVjN8TUpzCBdGG8xDjEEzvzI.png?scale-down-to=512 512w,https://framerusercontent.com/images/51WVjN8TUpzCBdGG8xDjEEzvzI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/51WVjN8TUpzCBdGG8xDjEEzvzI.png 1374w\",style:{aspectRatio:\"1374 / 1072\"},width:\"687\"}),/*#__PURE__*/e(\"h2\",{children:\"Run your Hop\"}),/*#__PURE__*/t(\"p\",{children:[\"On the left side of the screen you should see the new hops along with any others you may have saved. Under \",/*#__PURE__*/e(o,{href:\"https://app.airboxr.com/marketplace?hopId=ac94ead1-f134-46e5-ace5-b4b250e1fe3a\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Campaign Performance by Time of Day\"})})}),\", select \",/*#__PURE__*/e(\"strong\",{children:\"Run\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"From the pop-up you can select \",/*#__PURE__*/e(\"strong\",{children:\"Run Hop\"}),\", or \",/*#__PURE__*/e(\"strong\",{children:\"Customize\"}),\" if you would like to specify the time frame (i.e. Last 7 days, Last 30 days, Week to date, etc.). In the example below, we will analyze data from the \",/*#__PURE__*/e(\"strong\",{children:\"Last 7 days\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"232\",src:\"https://framerusercontent.com/images/HoDrqKB0KZIkNKAuA07cEB60oWo.gif\",srcSet:\"https://framerusercontent.com/images/HoDrqKB0KZIkNKAuA07cEB60oWo.gif?scale-down-to=512 512w,https://framerusercontent.com/images/HoDrqKB0KZIkNKAuA07cEB60oWo.gif 999w\",style:{aspectRatio:\"999 / 464\"},width:\"499\"}),/*#__PURE__*/e(\"h2\",{children:\"Analyze your data\"}),/*#__PURE__*/e(\"p\",{children:\"Your campaign data is now organized according to time of day on an hour-by-hour basis.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"257\",src:\"https://framerusercontent.com/images/Kr83pLddMzOOofvkYNPf9BkYsf4.gif\",srcSet:\"https://framerusercontent.com/images/Kr83pLddMzOOofvkYNPf9BkYsf4.gif?scale-down-to=512 512w,https://framerusercontent.com/images/Kr83pLddMzOOofvkYNPf9BkYsf4.gif 1000w\",style:{aspectRatio:\"1000 / 514\"},width:\"500\"}),/*#__PURE__*/e(\"p\",{children:\"Depending on your KPIs, you can now sort the sheet to find which times of day yield the highest impressions, most clicks, lowest CTR, etc. You can then choose to adjust the schedule for your Facebook ads accordingly, in order to optimize your ads. Happy hopping!\"})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Bonus: Schedule this Hop for automatically updated sheets\"}),/*#__PURE__*/e(\"p\",{children:\"With our web app, you can access consistently updated data by scheduling your analysis to run automatically. Here\u2019s how:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Log in\"}),\" to the Airboxr app\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Go to the \",/*#__PURE__*/e(\"strong\",{children:\"My Hops\"}),\" (or \",/*#__PURE__*/e(o,{href:\"https://app.airboxr.com/marketplace\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Hops Marketplace\"})})}),\" if you haven\u2019t already added the Hops) and select \",/*#__PURE__*/e(o,{href:\"https://app.airboxr.com/marketplace?hopId=ac94ead1-f134-46e5-ace5-b4b250e1fe3a\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Facebook Campaign Performance by Time of Day\"})})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Go to \",/*#__PURE__*/e(\"strong\",{children:\"My Sheets\"}),\" and create a new spreadsheet. Your Hop will appear on the left sidebar. Select the hop and click \",/*#__PURE__*/e(\"strong\",{children:\"Schedule\"})]})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"240\",src:\"https://framerusercontent.com/images/oMoXqf8AUYNB5xQ3gssCml3eKpc.gif\",srcSet:\"https://framerusercontent.com/images/oMoXqf8AUYNB5xQ3gssCml3eKpc.gif?scale-down-to=512 512w,https://framerusercontent.com/images/oMoXqf8AUYNB5xQ3gssCml3eKpc.gif 1000w\",style:{aspectRatio:\"1000 / 481\"},width:\"500\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Select your desired time frame for the schedule and select \",/*#__PURE__*/e(\"strong\",{children:\"Schedule Hop\"})]})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"599\",src:\"https://framerusercontent.com/images/FApyNwDs9BErCjW3uOdZkLpU6bc.png\",srcSet:\"https://framerusercontent.com/images/FApyNwDs9BErCjW3uOdZkLpU6bc.png?scale-down-to=1024 832w,https://framerusercontent.com/images/FApyNwDs9BErCjW3uOdZkLpU6bc.png 974w\",style:{aspectRatio:\"974 / 1198\"},width:\"487\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Enjoy your updated data!\"})})})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/rpbHbxsW7eo9iXqOifsAIF8I2bw.png\",srcSet:\"https://framerusercontent.com/images/rpbHbxsW7eo9iXqOifsAIF8I2bw.png?scale-down-to=512 512w,https://framerusercontent.com/images/rpbHbxsW7eo9iXqOifsAIF8I2bw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/rpbHbxsW7eo9iXqOifsAIF8I2bw.png 1440w\",style:{aspectRatio:\"1440 / 800\"},width:\"720\"}),/*#__PURE__*/t(\"p\",{children:[\"In 2014, haircare influencer Joe Andrews (known on YouTube as \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/c/joeisblu/featured\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"BluMaan\"})}),\") asked his 250k subscribers what they felt was missing from the hair product market. Using a team of professionals and community volunteers, Andrews began formulating BluMaan\u2019s first haircare product: \",/*#__PURE__*/e(o,{href:\"https://blumaan.com/products/original-styling-meraki\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"BluMaan Original Meraki\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"This product (and all the ones to follow) was workshopped and developed using community testing. Their Facebook community is 46k strong and highly engaged - BluMaan uses this group as the basis for their product development.\"}),/*#__PURE__*/t(\"p\",{children:[\"The namesake of their first product, \",/*#__PURE__*/e(o,{href:\"https://www.npr.org/2005/01/19/4457805/translating-the-untranslatable#:~:text=meraki%20%5Bmay%2Drah,it%20may%20be.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"meraki\"})}),\", refers to putting \u201Csomething of yourself\u201D into what you are doing. At BluMaan, the founder is a collaborator and content creator, and the community also works in product development.\"]}),/*#__PURE__*/e(\"p\",{children:\"BluMaan has a highly engaged community that directs social media traffic to their Shopify store and offers high-value product feedback. Let\u2019s see how they did it.\"})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Use personal brand to build community around core business\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/blumaan.com/#social-media\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"According to Similarweb\"})}),\", social media makes up 36.94% of BluMaan\u2019s overall site traffic - others in the beauty and cosmetics industry only receive \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/blumaan.com/#social-media\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"an average of 5.53%\"})}),\" of their traffic from social networks.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"188\",src:\"https://framerusercontent.com/images/ShwfOwwsBfy6TlwxBRw4feoGLAo.png\",srcSet:\"https://framerusercontent.com/images/ShwfOwwsBfy6TlwxBRw4feoGLAo.png?scale-down-to=512 512w,https://framerusercontent.com/images/ShwfOwwsBfy6TlwxBRw4feoGLAo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ShwfOwwsBfy6TlwxBRw4feoGLAo.png 1440w\",style:{aspectRatio:\"1440 / 376\"},width:\"720\"}),/*#__PURE__*/t(\"p\",{children:[\"Unsurprisingly, almost all (\",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/blumaan.com/#:~:text=Social%20Network%20Distribution-,97.30,-%25\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"97.3%\"})}),\") of this social traffic is directed from YouTube.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"250\",src:\"https://framerusercontent.com/images/vnxJ9S90fDysTQnMm9GrN4WDJ0.png\",srcSet:\"https://framerusercontent.com/images/vnxJ9S90fDysTQnMm9GrN4WDJ0.png?scale-down-to=512 512w,https://framerusercontent.com/images/vnxJ9S90fDysTQnMm9GrN4WDJ0.png 822w\",style:{aspectRatio:\"822 / 500\"},width:\"411\"}),/*#__PURE__*/t(\"p\",{children:[\"Since 2014, Andrews\u2019 BluMaan YouTube channel has reached 1.65 million subscribers. Colin Chik, CEO of BluMaan, \",/*#__PURE__*/e(o,{href:\"https://www.forbes.com/sites/josephdeacetis/2020/02/03/meet-blumaan-find-out-why-guys-should-consider-the-power-of-healthy-hair/?sh=2bed300a503c#:~:text=Joseph%20is%20the%20perfect%20representation%20of%20our%20brand%20and%20has%20completely%20shaped%20the%20way%20we%20do%20things%20here%20at%20BluMaan.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"told Forbes\"})}),\" that as a founder and YouTuber, Andrews is a massive asset to their brand, \u201CJoseph is the perfect representation of our brand and has completely shaped the way we do things here at BluMaan.\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"Andrews\u2019 videos all revolve around haircare, but rarely plug BluMaan products directly. In almost all of his videos, Blumaan is the first link listed in the video description - regardless of whether or not the store or its products were mentioned in the video.\"}),/*#__PURE__*/t(\"p\",{children:[\"On February 28th, BluMaan uploaded a video called \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=FRB9K8I2vSc\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"\u201C5 Normal Things Your Hair Does.\u201D\"})}),\" According to Similarweb, organic search traffic to their Shopify site grew \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/blumaan.com/#social-media\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"73%\"})}),\" in the week following the post. Following a video uploaded on \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=9WjtS2anqK0\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"March 8th\"})}),\", organic searches for BluMaan jumped another 57%.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"197\",src:\"https://framerusercontent.com/images/ik6jNgnA71ExcW0LtebK2Aek.png\",srcSet:\"https://framerusercontent.com/images/ik6jNgnA71ExcW0LtebK2Aek.png?scale-down-to=512 512w,https://framerusercontent.com/images/ik6jNgnA71ExcW0LtebK2Aek.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ik6jNgnA71ExcW0LtebK2Aek.png 1440w\",style:{aspectRatio:\"1440 / 394\"},width:\"720\"}),/*#__PURE__*/e(\"p\",{children:\"Neither video mentions the BluMaan brand, but the first line of the video description includes a link to their site.\"}),/*#__PURE__*/e(\"p\",{children:\"By investing time into monthly posts, Andrews is able to achieve three things at once for BluMaan:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bolster their brand identity\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Increase their YouTube following\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Generate traffic for the BluMaan ecommerce site\"})})]})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Create communities solicit product feedback and drive organic traffic\"}),/*#__PURE__*/t(\"p\",{children:[\"While their YouTube presence is the cornerstone of BluMaan\u2019s marketing strategy, executives at the company have created communities on other channels, notably Facebook, to connect with users and build their business. With \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/blumaan.com/#:~:text=On%20Desktop%2C%20Worldwide)-,Organic%20vs.%20Paid,-Organic\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"94.48% organic traffic\"})}),\", this strategy has allowed BluMaan access to direct feedback from users while also fostering user-generated buzz for the company.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"197\",src:\"https://framerusercontent.com/images/NOl8uFbiu4iD3wsfX51vyMqqs.png\",srcSet:\"https://framerusercontent.com/images/NOl8uFbiu4iD3wsfX51vyMqqs.png?scale-down-to=512 512w,https://framerusercontent.com/images/NOl8uFbiu4iD3wsfX51vyMqqs.png 528w\",style:{aspectRatio:\"528 / 394\"},width:\"264\"}),/*#__PURE__*/t(\"p\",{children:[\"Like with their first product, all of BluMaan\u2019s haircare lines have been developed and tested by users themselves - specifically their 46k strong \",/*#__PURE__*/e(o,{href:\"https://www.facebook.com/groups/BluMaanCommunity\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"private Facebook group\"})}),\". This community was started by Andrews himself as a space for viewers to connect, and for BluMaan to speak directly to their consumers. While the \",/*#__PURE__*/e(o,{href:\"https://www.facebook.com/joeisblu\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"official BluMaan page\"})}),\" has 117k followers, the company has leveraged this smaller group of engaged users as a site for product development.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"378\",src:\"https://framerusercontent.com/images/lSjaqzpfaqXsFiJk4hDELrSc8c.png\",srcSet:\"https://framerusercontent.com/images/lSjaqzpfaqXsFiJk4hDELrSc8c.png?scale-down-to=512 512w,https://framerusercontent.com/images/lSjaqzpfaqXsFiJk4hDELrSc8c.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/lSjaqzpfaqXsFiJk4hDELrSc8c.png 1440w\",style:{aspectRatio:\"1440 / 756\"},width:\"720\"}),/*#__PURE__*/e(\"p\",{children:\"BluMaan uses this Facebook community to crowdsource feedback, and test their products by sending out samples.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u201C[The Facebook community has] helped us nurture an intimate, real-time back-and-forth with our core audience, truly making our products by and for the community,\u201D \",/*#__PURE__*/e(o,{href:\"https://www.forbes.com/sites/josephdeacetis/2020/02/03/meet-blumaan-find-out-why-guys-should-consider-the-power-of-healthy-hair/?sh=2bed300a503c#:~:text=Colin%20Chik%2C%20CEO%3A,and%20for%20the%20community.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Chik says\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"This group, in tandem with the YouTube community, strengthens BluMaan\u2019s brand across multiple channels. The group is managed by several \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/blog/blumaan-community#:~:text=Felix%3A%20How%20do%20they%20collaborate%20or%20congregate%3F%C2%A0\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"volunteer moderators\"})}),\". These BluMaan superfans encourage conversation, manage company-sponsored giveaways and brainstorm new product ideas.\"]}),/*#__PURE__*/e(\"p\",{children:\"Users in this Facebook group post on average three times a day, helping to drive organic traffic back to their Shopify store. By creating a space for highly engaged community members to congregate, Andrews secured access to a consistent flow of user feedback. Social groups like the BluMaan Facebook community help brands become a part of users lives, not just their shopping habits.\"}),/*#__PURE__*/t(\"p\",{children:[\"From the beginning, BluMaan has nurtured their community members and has been rewarded with a highly engaged user base. Their strategy is larger than any one social channel, and revolves around generating user feedback through social posting to \",/*#__PURE__*/e(o,{href:\"https://www.digitalwebsolutions.com/blog/how-we-grew-the-organic-traffic/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"generate site traffic\"})}),\" across multiple platforms.\"]}),/*#__PURE__*/e(\"p\",{children:\"Do you run a Shopify store? If you\u2019re looking for a way to get actionable insights on your store, join our early-access program for Shopify. We are taking on a limited number of companies to work with\u2014as an early-user, you get first dibs on new features and help determine the product direction.\"})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/HH5diFBUN3v8CZqFrmHYdXKKc.png\",srcSet:\"https://framerusercontent.com/images/HH5diFBUN3v8CZqFrmHYdXKKc.png?scale-down-to=512 512w,https://framerusercontent.com/images/HH5diFBUN3v8CZqFrmHYdXKKc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/HH5diFBUN3v8CZqFrmHYdXKKc.png 1440w\",style:{aspectRatio:\"1440 / 800\"},width:\"720\"}),/*#__PURE__*/t(\"p\",{children:[\"Founded in 2015, \",/*#__PURE__*/e(o,{href:\"https://lovevery.com/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lovevery\"})}),\" is a subscription-based, research-backed toy company that aims to create products for specific stages of childhood development. Following the Montessori model, their products encourage hands-on play that develops fine motor skills. Their website also includes educational parenting courses and academic content about childhood growth and development.\"]}),/*#__PURE__*/e(\"p\",{children:\"This dual approach of play kits and educational content increases consumer retention and has allowed them to thrive during and beyond the pandemic. Their most popular feature, the subscription play set, generates $100 million in recurring revenue year-over-year.\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s see how they use research and customer segmentation to maximize retention and foster steady growth.\"}),/*#__PURE__*/t(\"p\",{children:[\"Lovevery users are prompted on the site and through email campaigns to categorize themselves into \",/*#__PURE__*/e(o,{href:\"https://www.prnewswire.com/news-releases/lovevery-fuels-expansion-with-another-year-of-its-award-winning-play-kits-program-301327360.html#:~:text=Each%20of%20the%20four%20new%20Play%20Kits%E2%80%94The%20Observer%2C%20The%20Storyteller%2C%20The%20Problem%20Solver%2C%20and%20The%20Analyst%E2%80%94is%20packed%20full%20of%20expert%2Ddesigned%20Playthings%20and%20information%2C%20delivered%20at%20just%20the%20right%20developmental%20stage.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"four styles of play\"})}),\", and are then directed to products that are most relevant to their needs.\"]})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Through their \",/*#__PURE__*/e(o,{href:\"https://app.mailcharts.com/companies/36323/overview#:~:text=DAY%20TREND%20LINE-,Subject%20Lines,See%20report,-MOST%20POPULAR%20TERMS\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email campaigns\"})}),\", parents are consistently directed towards products that are directly relevant to their child\u2019s needs.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"182\",src:\"https://framerusercontent.com/images/og6oZy9R48shXZbJcLxXmMXQeG0.png\",srcSet:\"https://framerusercontent.com/images/og6oZy9R48shXZbJcLxXmMXQeG0.png?scale-down-to=512 512w,https://framerusercontent.com/images/og6oZy9R48shXZbJcLxXmMXQeG0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/og6oZy9R48shXZbJcLxXmMXQeG0.png 1440w\",style:{aspectRatio:\"1440 / 364\"},width:\"720\"}),/*#__PURE__*/e(\"p\",{children:\"Above are four of Lovevery\u2019s most common email subject lines. From the subject line alone, it is immediately obvious to users if the products are relevant or not.\"}),/*#__PURE__*/e(\"p\",{children:\"Similarly on their site, subscription kits are organized by the child\u2019s stage of development. This reinforces Lovevery\u2019s position as an authority when it comes to childcare, and encourages users to engage with content that is relevant to them.\"})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Lovevery is able to effectively segment their users by supporting their content with verified research. Their blog educates and nurtures users drawing from sources like \",/*#__PURE__*/e(o,{href:\"https://lovevery.com/community/blog/child-development/a-top-way-to-help-develop-your-babys-vocabulary/#:~:text=A%20study%20from%20the%20University%20of%20Maryland%20and%20Harvard%20University%20found%20that%20babies%20who%20heard%20the%20same%20words%20over%20and%20over%20were%20better%20able%20to%20put%20meaning%20to%20words%20and%20process%20what%20was%20said%20to%20them.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Harvard University and the University of Maryland\"})}),\". Articles like \u201C\",/*#__PURE__*/e(o,{href:\"https://lovevery.com/community/blog/child-development/what-research-says-about-how-to-respond-to-your-babys-babbles/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"What research says about how to respond to your baby\u2019s babbles\"})}),\",\u201D are organized on the site by age group so users can easily find relevant information and products.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"104\",src:\"https://framerusercontent.com/images/40E7YnJUOdrXKw34JjOsHWjGQeY.png\",srcSet:\"https://framerusercontent.com/images/40E7YnJUOdrXKw34JjOsHWjGQeY.png?scale-down-to=512 512w,https://framerusercontent.com/images/40E7YnJUOdrXKw34JjOsHWjGQeY.png 778w\",style:{aspectRatio:\"778 / 208\"},width:\"389\"}),/*#__PURE__*/t(\"p\",{children:[\"As research in the childcare industry changes year to year, Lovevery\u2019s research and development team must stay up to day. Co-founder \",/*#__PURE__*/e(o,{href:\"https://mission.org/up-next-in-commerce/building-the-best-subscription-product-in-a-crowded-market-with-rod-morris-the-co-founder-and-president-of-lovevery/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Rod Morris says\"})}),\" that Lovevery is constantly prototyping to create products that align with the latest research.\"]}),/*#__PURE__*/e(\"p\",{children:\"Lovevery builds their products into users lives by going the extra mile to deliver more value through their content. The content enables them to build segmentation into their site and cultivates an informed consumer base that is incentivized to return to Lovevery in the future.\"}),/*#__PURE__*/t(\"p\",{children:[\"Airboxr comes with pre-designed analysis that can make you \",/*#__PURE__*/e(o,{href:\"https://hub.airboxr.com/hop/MostValuableCustomers\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Identify your most valuable customers\"})}),\"  and create segments.\"]})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/d8podFyGOtIu645ZnktjxzcAnwY.png\",srcSet:\"https://framerusercontent.com/images/d8podFyGOtIu645ZnktjxzcAnwY.png?scale-down-to=512 512w,https://framerusercontent.com/images/d8podFyGOtIu645ZnktjxzcAnwY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/d8podFyGOtIu645ZnktjxzcAnwY.png 1440w\",style:{aspectRatio:\"1440 / 800\"},width:\"720\"}),/*#__PURE__*/t(\"p\",{children:[\"In June 2019, husband and wife duo Woody and Helena Price Hambrecht started a company they believed would disrupt the liquor industry - a DTC business selling aperitifs made from wine. By using chardonnay as the base of their cocktails, the founders were able to sell their drinks direct to consumer in most American states, \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/blog/haus#:~:text=Woody%2C%20a%20third%2Dgeneration%20winemaker%2C%20discovered%20that%20Haus%20products%20could%20be%20sold%20direct%2Dto%2Dconsumer%20in%20most%20states%20under%20the%20same%20exceptions%20that%20wine%20producers%20rely%20on.%20In%20other%20words%2C%20if%20it%20was%20made%20mostly%20of%20grapes%2C%20it%20could%20be%20sold%20like%20wine.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"under the same exceptions that apply to wine\"})}),\". Keeping the alcohol content of their drinks under 24% allowed their aperitifs to \",/*#__PURE__*/e(o,{href:\"https://mission.org/up-next-in-commerce/how-haus-capitalized-on-vertical-integration-and-organic-growth-to-become-one-of-the-hottest-alcohol-sellers-in-ecommerce/#:~:text=Yeah.%20If%20you%E2%80%99re,consumer%20alcohol%20company.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"bypass regulations\"})}),\" typically placed on traditional liquor companies. This first mover advantage is likely how the business was able to capitalize on a surge in demand for at-home drinks during the pandemic, allowing the company to \",/*#__PURE__*/e(o,{href:\"https://mission.org/up-next-in-commerce/how-haus-capitalized-on-vertical-integration-and-organic-growth-to-become-one-of-the-hottest-alcohol-sellers-in-ecommerce/#:~:text=Yeah.%20If%20you%E2%80%99re,consumer%20alcohol%20company.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"grow their sales 800% in 2020\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"While the company is still in its early stages, there is much we can learn from their growth strategies.\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s take a closer look.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Form mutually beneficial partnerships to build your brand.\"}),/*#__PURE__*/t(\"p\",{children:[\"In April 2020, Haus launched a new partnership programme with a sector that was struggling financially - restaurants and bars. Haus selected 9 restaurants across the US to collaborate and co-create products that could be ordered through participating partners like \",/*#__PURE__*/e(o,{href:\"https://www.sohohouse.com/en-us/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Soho House\"})}),\", \",/*#__PURE__*/e(o,{href:\"https://artfulliving.com/making-of-spoon-and-stable/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Spoon and Stable\"})}),\", and \",/*#__PURE__*/e(o,{href:\"https://statebirdsf.com/home/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"StateBird Provisions\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"While quarantines and lockdowns were keeping people at home and causing eateries to struggle, Haus saw an opportunity to help these businesses out by providing a new offering through e-commerce. This benefited F&B outlets by giving them more avenues to generate revenue, while simultaneously giving Haus an in with their existing clientele.\"}),/*#__PURE__*/t(\"p\",{children:[\"At the same time, Haus was able to leverage the narrative that they were \",/*#__PURE__*/e(o,{href:\"https://medium.com/@helena/introducing-the-restaurant-project-7c4d5a6d2272#:~:text=Yes.%20If%20we%20launched%20this%20campaign%20a%20month%20from%20now%2C%20it%20would%20already%20be%20too%20late.%20Based%20on%20our%20conversations%20in%20the%20industry%2C%20most%20restaurants%20that%20haven%E2%80%99t%20closed%20already%20will%20close%20their%20doors%20this%20month%20if%20a%20drastic%20solution%20is%20not%20found.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"helping struggling businesses\"})}),\" - plugging their campaign to a greater cause that gave consumers more purpose in supporting the campaign.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Haus went above and beyond in customer service. Their relationships with the restaurant partners and the company\u2019s small size and agility allowed the brand to \",/*#__PURE__*/e(o,{href:\"https://medium.com/@helena/introducing-the-restaurant-project-7c4d5a6d2272#:~:text=Each%20aperitif%20is%20an%20ongoing%20collaboration%20between%20us%20and%20the%20restaurant%2C%20designed%20to%20reflect%20their%20culinary%20approach.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"co-create cocktails with the restaurants\"})}),\" to reflect their culinary approach. This meant restaurants have more to offer their customers, offerings would be unique and authentic to them, thus increasing the appeal to their loyal customers.\"]}),/*#__PURE__*/t(\"p\",{children:[\"From the time of their founding until December of 2020, Haus was generating \",/*#__PURE__*/e(o,{href:\"https://mission.org/up-next-in-commerce/how-haus-capitalized-on-vertical-integration-and-organic-growth-to-become-one-of-the-hottest-alcohol-sellers-in-ecommerce/#:~:text=And%20you%20said,Yes.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"100% organic growth\"})}),\". This trend in organic traffic continues today - in April 2022, ad-driven visits made up \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/drink.haus/#overview\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"less than 2.5%\"})}),\" of their total desktop visits.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"202\",src:\"https://framerusercontent.com/images/qhor4p05oVVmU1JnRWtIw8ImTs.png\",srcSet:\"https://framerusercontent.com/images/qhor4p05oVVmU1JnRWtIw8ImTs.png?scale-down-to=512 512w,https://framerusercontent.com/images/qhor4p05oVVmU1JnRWtIw8ImTs.png 828w\",style:{aspectRatio:\"828 / 404\"},width:\"414\"})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Maximise unique site visitors with diverse referral traffic beyond the immediate industry\"}),/*#__PURE__*/e(\"p\",{children:\"In terms of their online strategy, Haus made sure to target a wider variety of audiences, allowing them to bring in more unique site visitors. They were able to do so through referrals from other websites from a variety of industries other than F&B.\"}),/*#__PURE__*/t(\"p\",{children:[\"Accounting for \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/drink.haus/#outgoing-links\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"11%\"})}),\" of their total desktop traffic, referrals are Haus\u2019 third largest driver of site visits. What is unique here is the diversity of the industry distribution - seven of the ten top referral sites belong to different sectors. The range extends from, computers electronics and technology, arts and entertainment to business services amongst others.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"372\",src:\"https://framerusercontent.com/images/glbEgBc2ha5gwC6jkYcMICsDPg.png\",srcSet:\"https://framerusercontent.com/images/glbEgBc2ha5gwC6jkYcMICsDPg.png?scale-down-to=512 512w,https://framerusercontent.com/images/glbEgBc2ha5gwC6jkYcMICsDPg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/glbEgBc2ha5gwC6jkYcMICsDPg.png 1440w\",style:{aspectRatio:\"1440 / 744\"},width:\"720\"}),/*#__PURE__*/t(\"p\",{children:[\"Haus found ways to be featured on other websites in a variety of ways. One of their top referral sites, \",/*#__PURE__*/e(o,{href:\"https://httpster.net/2022/apr/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"httpster\"})}),\", showcases best practices for site design across a variety of industries. Haus gets \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/drink.haus/#overview\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"7.95%\"})}),\" of their monthly referral traffic from this domain. Another referrer sending the same amount of monthly traffic is \",/*#__PURE__*/e(o,{href:\"https://www.awwwards.com/sites/haus-4\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"awwwards\"})}),\", an award for design, creativity and innovation, where Haus was nominated and received an honorable mention.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Drawing users from a variety of different sectors increases Haus\u2019 exposure to new audiences. In the past month, \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/drink.haus/#competitors\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"12.8k of Haus\u2019 21k site visitors were unique\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"147\",src:\"https://framerusercontent.com/images/1BCgxakSJeEveSDHXKUGeUCvKs.png\",srcSet:\"https://framerusercontent.com/images/1BCgxakSJeEveSDHXKUGeUCvKs.png?scale-down-to=512 512w,https://framerusercontent.com/images/1BCgxakSJeEveSDHXKUGeUCvKs.png 830w\",style:{aspectRatio:\"830 / 294\"},width:\"415\"}),/*#__PURE__*/e(\"h2\",{children:\"Reinforce your user community offline to drive organic traffic\"}),/*#__PURE__*/e(\"p\",{children:\"For Haus, membership to their brand\u2019s community is a key value proposition. During COVID, Haus hosted member-only online happy hours that were positioned as a way to circumvent the isolation of the pandemic.\"}),/*#__PURE__*/t(\"p\",{children:[\"Haus emphasizes the lifestyle aspect of their product by integrating education and membership invitations in \",/*#__PURE__*/e(o,{href:\"https://mission.org/up-next-in-commerce/how-haus-capitalized-on-vertical-integration-and-organic-growth-to-become-one-of-the-hottest-alcohol-sellers-in-ecommerce/#:~:text=But%20for%20us,in%20their%20life.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"\u201Cas many touch points as possible,\u201D\"})}),\" to create a larger context for their product.\"]}),/*#__PURE__*/e(\"p\",{children:\"Haus leverages their membership program to expand their brand\u2019s relevance beyond the liquor industry into more aspects of their users lives. This community-centered strategy increases the likelihood for referral across different sectors, as well as encourages the brand to spread digitally and in-person through referral traffic and word of mouth.\"}),/*#__PURE__*/t(\"p\",{children:[\"Their \",/*#__PURE__*/e(o,{href:\"https://drink.haus/products/membership\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"membership program\"})}),\" was launched as a part of a digital marketing effort initiated by Haus after they received \",/*#__PURE__*/e(o,{href:\"https://techcrunch.com/2020/01/30/haus-raises-4-5-million-to-replace-your-wine-club-membership/#:~:text=Co%2Dfounders%20Helena,averages%20at%2011.6%25.%C2%A0\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$4.5 million in a seed-round investment\"})}),\" fund in January of 2021. \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/blog/haus?utm_source=ActiveCampaign&utm_medium=email&utm_content=How+Haus+grew+800++during+the+pandemic+through+meaningful+partnerships&utm_campaign=Week+of+9%2F5+%28engaged+template+users%29#:~:text=The%20pivot%20has%20paid%20for%20itself%2C%20and%20then%20some.%20Their%20return%20on%20ad%20spend%20was%20up%20250%25%20as%20of%20April%2C%20and%20their%20overall%20business%20has%20grown%20500%25%20since%20January.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Shopify reports\"})}),\" that returns on their ad spending at this time were \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/blog/haus#:~:text=The%20pivot%20has%20paid%20for%20itself%2C%20and%20then%20some.%20Their%20return%20on%20ad%20spend%20was%20up%20250%25%20as%20of%20April%2C%20and%20their%20overall%20business%20has%20grown%20500%25%20since%20January.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"250%\"})}),\". By June of the same year their overall business had grown by 500%.\"]}),/*#__PURE__*/e(\"p\",{children:\"These members only, one-time events emphasize the exclusive and tight-knit nature of the community, and drive consistent organic traffic to their site.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"250\",src:\"https://framerusercontent.com/images/qlKab4olXd1vKgTCp9Vpl2sxEaM.png\",srcSet:\"https://framerusercontent.com/images/qlKab4olXd1vKgTCp9Vpl2sxEaM.png?scale-down-to=512 512w,https://framerusercontent.com/images/qlKab4olXd1vKgTCp9Vpl2sxEaM.png 722w\",style:{aspectRatio:\"722 / 500\"},width:\"361\"}),/*#__PURE__*/t(\"p\",{children:[\"Today their organic traffic accounts for 88.14% of all site traffic. The Hambrecht\u2019s are \",/*#__PURE__*/e(o,{href:\"https://mission.org/up-next-in-commerce/how-haus-capitalized-on-vertical-integration-and-organic-growth-to-become-one-of-the-hottest-alcohol-sellers-in-ecommerce/#:~:text=And%20now%20we%E2%80%99re,word%20of%20mouth.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"publicly adament\"})}),\" about their desire to cultivate organic traffic driven by word-of-mouth and keeping their ad spending as low as possible - not because they are concerned about budgeting, but because they believe this strategy to be more sustainable.\"]}),/*#__PURE__*/e(\"p\",{children:\"The Hambrecht\u2019s created Haus as a response to what they saw as a change in consumer desires when it comes to alcohol. Their product was invented to complement a new lifestyle, and their strategy revolved around fitting into this lifestyle wherever possible.\"})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Reinforce your user community offline to drive organic traffic\"}),/*#__PURE__*/e(\"p\",{children:\"For Haus, membership to their brand\u2019s community is a key value proposition. During COVID, Haus hosted member-only online happy hours that were positioned as a way to circumvent the isolation of the pandemic.\"}),/*#__PURE__*/t(\"p\",{children:[\"Haus emphasizes the lifestyle aspect of their product by integrating education and membership invitations in \",/*#__PURE__*/e(o,{href:\"https://mission.org/up-next-in-commerce/how-haus-capitalized-on-vertical-integration-and-organic-growth-to-become-one-of-the-hottest-alcohol-sellers-in-ecommerce/#:~:text=But%20for%20us,in%20their%20life.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"\u201Cas many touch points as possible,\u201D\"})}),\" to create a larger context for their product.\"]}),/*#__PURE__*/e(\"p\",{children:\"Haus leverages their membership program to expand their brand\u2019s relevance beyond the liquor industry into more aspects of their users lives. This community-centered strategy increases the likelihood for referral across different sectors, as well as encourages the brand to spread digitally and in-person through referral traffic and word of mouth.\"}),/*#__PURE__*/t(\"p\",{children:[\"Their \",/*#__PURE__*/e(o,{href:\"https://drink.haus/products/membership\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"membership program\"})}),\" was launched as a part of a digital marketing effort initiated by Haus after they received \",/*#__PURE__*/e(o,{href:\"https://techcrunch.com/2020/01/30/haus-raises-4-5-million-to-replace-your-wine-club-membership/#:~:text=Co%2Dfounders%20Helena,averages%20at%2011.6%25.%C2%A0\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$4.5 million in a seed-round investment\"})}),\" fund in January of 2021. \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/blog/haus?utm_source=ActiveCampaign&utm_medium=email&utm_content=How+Haus+grew+800++during+the+pandemic+through+meaningful+partnerships&utm_campaign=Week+of+9%2F5+%28engaged+template+users%29#:~:text=The%20pivot%20has%20paid%20for%20itself%2C%20and%20then%20some.%20Their%20return%20on%20ad%20spend%20was%20up%20250%25%20as%20of%20April%2C%20and%20their%20overall%20business%20has%20grown%20500%25%20since%20January.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Shopify reports\"})}),\" that returns on their ad spending at this time were \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/blog/haus#:~:text=The%20pivot%20has%20paid%20for%20itself%2C%20and%20then%20some.%20Their%20return%20on%20ad%20spend%20was%20up%20250%25%20as%20of%20April%2C%20and%20their%20overall%20business%20has%20grown%20500%25%20since%20January.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"250%\"})}),\". By June of the same year their overall business had grown by 500%.\"]}),/*#__PURE__*/e(\"p\",{children:\"These members only, one-time events emphasize the exclusive and tight-knit nature of the community, and drive consistent organic traffic to their site.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"250\",src:\"https://framerusercontent.com/images/qlKab4olXd1vKgTCp9Vpl2sxEaM.png\",srcSet:\"https://framerusercontent.com/images/qlKab4olXd1vKgTCp9Vpl2sxEaM.png?scale-down-to=512 512w,https://framerusercontent.com/images/qlKab4olXd1vKgTCp9Vpl2sxEaM.png 722w\",style:{aspectRatio:\"722 / 500\"},width:\"361\"}),/*#__PURE__*/t(\"p\",{children:[\"Today their organic traffic accounts for 88.14% of all site traffic. The Hambrecht\u2019s are \",/*#__PURE__*/e(o,{href:\"https://mission.org/up-next-in-commerce/how-haus-capitalized-on-vertical-integration-and-organic-growth-to-become-one-of-the-hottest-alcohol-sellers-in-ecommerce/#:~:text=And%20now%20we%E2%80%99re,word%20of%20mouth.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"publicly adament\"})}),\" about their desire to cultivate organic traffic driven by word-of-mouth and keeping their ad spending as low as possible - not because they are concerned about budgeting, but because they believe this strategy to be more sustainable.\"]}),/*#__PURE__*/e(\"p\",{children:\"The Hambrecht\u2019s created Haus as a response to what they saw as a change in consumer desires when it comes to alcohol. Their product was invented to complement a new lifestyle, and their strategy revolved around fitting into this lifestyle wherever possible.\"})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Data analysis often goes hand in hand with data visualization. There will be times when you need to see a visual representation of your data, either for reporting purposes, or to better see for yourself how your business is trending. Here\u2019s the good news - as Airboxr works on Google Sheets, you can easily set up data visualizations from your data analysis by using Airboxr with \",/*#__PURE__*/e(o,{href:\"https://datastudio.google.com/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google Data Studio\"})}),\". Here\u2019s how.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Step One: Connect Google Data Studio to Google Sheets\"}),/*#__PURE__*/t(\"p\",{children:[\"On the top left hand corner of Google Data Studio, click \",/*#__PURE__*/e(\"strong\",{children:\"Create\"}),\", then select \",/*#__PURE__*/e(\"strong\",{children:\"Data Source\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"371\",src:\"https://framerusercontent.com/images/gJeHfPruvBUOturkdWxPIihQiCU.png\",srcSet:\"https://framerusercontent.com/images/gJeHfPruvBUOturkdWxPIihQiCU.png?scale-down-to=512 512w,https://framerusercontent.com/images/gJeHfPruvBUOturkdWxPIihQiCU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/gJeHfPruvBUOturkdWxPIihQiCU.png 1590w\",style:{aspectRatio:\"1590 / 742\"},width:\"795\"}),/*#__PURE__*/t(\"p\",{children:[\"Select the \",/*#__PURE__*/e(\"strong\",{children:\"Google Sheets\"}),\" connector.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"312\",src:\"https://framerusercontent.com/images/oa3XlZhQgF1KhU0ddfEG4qoGg4.png\",srcSet:\"https://framerusercontent.com/images/oa3XlZhQgF1KhU0ddfEG4qoGg4.png?scale-down-to=512 512w,https://framerusercontent.com/images/oa3XlZhQgF1KhU0ddfEG4qoGg4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/oa3XlZhQgF1KhU0ddfEG4qoGg4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/oa3XlZhQgF1KhU0ddfEG4qoGg4.png 2264w\",style:{aspectRatio:\"2264 / 624\"},width:\"1132\"}),/*#__PURE__*/e(\"p\",{children:\"You may need to authorize your connection before you can use it.\"}),/*#__PURE__*/e(\"h2\",{children:\"Step Two: Select your data source\"}),/*#__PURE__*/t(\"p\",{children:[\"From here, you can select a \",/*#__PURE__*/e(\"strong\",{children:\"spreadsheet\"}),\" (file), and \",/*#__PURE__*/e(\"strong\",{children:\"worksheet\"}),\" (page within the file) to use as a data source.\"]}),/*#__PURE__*/e(\"p\",{children:\"You can select spreadsheets which are owned by you or that have been shared with you. You can also paste in the URL of a Google Sheet which you have access to, as seen below:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"499\",src:\"https://framerusercontent.com/images/jjpTKQqaPlyNijbPY8goPI08edI.png\",srcSet:\"https://framerusercontent.com/images/jjpTKQqaPlyNijbPY8goPI08edI.png?scale-down-to=512 512w,https://framerusercontent.com/images/jjpTKQqaPlyNijbPY8goPI08edI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/jjpTKQqaPlyNijbPY8goPI08edI.png 1558w\",style:{aspectRatio:\"1558 / 998\"},width:\"779\"}),/*#__PURE__*/e(\"h2\",{children:\"Step Three: Configure data source options\"}),/*#__PURE__*/e(\"p\",{children:\"Keep the boxes checked if they apply; otherwise, uncheck them.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"448\",src:\"https://framerusercontent.com/images/tBAwUtbZoyn2n9ckZzamDHKNHnk.png\",srcSet:\"https://framerusercontent.com/images/tBAwUtbZoyn2n9ckZzamDHKNHnk.png?scale-down-to=512 512w,https://framerusercontent.com/images/tBAwUtbZoyn2n9ckZzamDHKNHnk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/tBAwUtbZoyn2n9ckZzamDHKNHnk.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/tBAwUtbZoyn2n9ckZzamDHKNHnk.png 2628w\",style:{aspectRatio:\"2628 / 896\"},width:\"1314\"})]});export const richText12=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Step Four: Connect\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you\u2019re satisfied, click \",/*#__PURE__*/e(\"strong\",{children:\"Connect\"}),\". Then, you will be brought to this page showing your data source. Your data is ready to be used in graphical representations.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"966\",src:\"https://framerusercontent.com/images/XQ2DkznE550vmsIMxoxuCNuCuw.png\",srcSet:\"https://framerusercontent.com/images/XQ2DkznE550vmsIMxoxuCNuCuw.png?scale-down-to=512 512w,https://framerusercontent.com/images/XQ2DkznE550vmsIMxoxuCNuCuw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/XQ2DkznE550vmsIMxoxuCNuCuw.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/XQ2DkznE550vmsIMxoxuCNuCuw.png 3358w\",style:{aspectRatio:\"3358 / 1932\"},width:\"1679\"}),/*#__PURE__*/e(\"h2\",{children:\"Step Five: Create Report\"}),/*#__PURE__*/t(\"p\",{children:[\"Click on the \",/*#__PURE__*/e(\"strong\",{children:\"Create Report\"}),\" button on the top right hand corner. You will be taken to another page where you will be able to create charts and graphs using your data.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"487\",src:\"https://framerusercontent.com/images/BmLXN3gMSISiY7Di1Tigg334iw.png\",srcSet:\"https://framerusercontent.com/images/BmLXN3gMSISiY7Di1Tigg334iw.png?scale-down-to=512 512w,https://framerusercontent.com/images/BmLXN3gMSISiY7Di1Tigg334iw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/BmLXN3gMSISiY7Di1Tigg334iw.png 1800w\",style:{aspectRatio:\"1800 / 974\"},width:\"900\"}),/*#__PURE__*/e(\"p\",{children:\"And that\u2019s it! \uD83C\uDF89 Now you can easily create beautiful visualizations of your data analysis and insights.\"})]});export const richText13=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Bonus: Schedule your analysis for automatically updated graphs\"}),/*#__PURE__*/e(\"p\",{children:\"With the Airboxr app, you can run data analysis and schedule them so they run automatically. Here\u2019s how you do it:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Log in\"}),\" to the Airboxr app - get your invitation to our private beta (Shopify stores only)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Go to the \",/*#__PURE__*/e(o,{href:\"https://app.airboxr.com/marketplace\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Hops Marketplace\"})})}),/*#__PURE__*/e(\"strong\",{children:\".\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Select the Hop \u2018\",/*#__PURE__*/e(o,{href:\"https://app.airboxr.com/marketplace?hopId=3c2bcea6-95e7-46f4-a00b-0586b65fb806\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Ad Performance by Date\"})})}),\"\u2019. Click \u2018Add to My Hops\u2019.\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"298\",src:\"https://framerusercontent.com/images/xcNZKEeVxmV3vX9dRmZeVmTuPo.png\",srcSet:\"https://framerusercontent.com/images/xcNZKEeVxmV3vX9dRmZeVmTuPo.png?scale-down-to=512 512w,https://framerusercontent.com/images/xcNZKEeVxmV3vX9dRmZeVmTuPo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/xcNZKEeVxmV3vX9dRmZeVmTuPo.png 1556w\",style:{aspectRatio:\"1556 / 596\"},width:\"778\"}),/*#__PURE__*/e(\"p\",{children:\"4. Go to My Sheets and create a new spreadsheet. Your Hop will show on the left sidebar; select it, then click Schedule.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"379\",src:\"https://framerusercontent.com/images/DI9cvdzuPL0bZyCH84wbvJRioLw.gif\",srcSet:\"https://framerusercontent.com/images/DI9cvdzuPL0bZyCH84wbvJRioLw.gif?scale-down-to=512 512w,https://framerusercontent.com/images/DI9cvdzuPL0bZyCH84wbvJRioLw.gif?scale-down-to=1024 1024w,https://framerusercontent.com/images/DI9cvdzuPL0bZyCH84wbvJRioLw.gif 1158w\",style:{aspectRatio:\"1158 / 758\"},width:\"579\"}),/*#__PURE__*/e(\"p\",{children:\"5. Select location where you want the data to be shown. Click Next.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"511\",src:\"https://framerusercontent.com/images/6EsIXovtuQnr9go3S7Wj6XWR4.png\",srcSet:\"https://framerusercontent.com/images/6EsIXovtuQnr9go3S7Wj6XWR4.png?scale-down-to=512 512w,https://framerusercontent.com/images/6EsIXovtuQnr9go3S7Wj6XWR4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/6EsIXovtuQnr9go3S7Wj6XWR4.png 1670w\",style:{aspectRatio:\"1670 / 1022\"},width:\"835\"}),/*#__PURE__*/e(\"p\",{children:\"6. Select time frame for your schedule. Click Schedule Hop.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"697\",src:\"https://framerusercontent.com/images/0KpyjJVBWcBlNyEFSELKKyyI4.png\",srcSet:\"https://framerusercontent.com/images/0KpyjJVBWcBlNyEFSELKKyyI4.png?scale-down-to=512 512w,https://framerusercontent.com/images/0KpyjJVBWcBlNyEFSELKKyyI4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/0KpyjJVBWcBlNyEFSELKKyyI4.png 1670w\",style:{aspectRatio:\"1670 / 1394\"},width:\"835\"}),/*#__PURE__*/t(\"p\",{children:[\"7. \",/*#__PURE__*/e(\"strong\",{children:\"Link your spreadsheet\"}),\" with the scheduled Hop to Google Data Studio (\",/*#__PURE__*/e(o,{href:\"https://hub.airboxr.com/post/using-airboxr-with-google-data-studio#step1\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"see the steps above\"})}),\") and create your required graphs and charts.\"]}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s all! Your sheet will update at the time you selected, and so will the graphs and charts in Google Data Studio.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Also read: \"}),/*#__PURE__*/e(o,{href:\"https://www.airboxr.com/post/graphic-design-trends-in-data-visualization-for-2022\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Graphic design trends in data visualization for 2022\"})})})]})]});export const richText14=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/90HJspjK6ahVFoTP9ex6oqzE.png\",srcSet:\"https://framerusercontent.com/images/90HJspjK6ahVFoTP9ex6oqzE.png?scale-down-to=512 512w,https://framerusercontent.com/images/90HJspjK6ahVFoTP9ex6oqzE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/90HJspjK6ahVFoTP9ex6oqzE.png 1440w\",style:{aspectRatio:\"1440 / 800\"},width:\"720\"}),/*#__PURE__*/t(\"p\",{children:[\"Founded in 2016, this Lithuanian phone case company employs some subtle but mighty content strategies that have helped them develop into an \",/*#__PURE__*/e(o,{href:\"https://sixads.net/shopify/stores/#:~:text=8%2Dfigure%20annual%20revenue%20should%20provide%20plenty.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"8-figure company\"})}),\" that is consistently growing their site traffic.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.burga.com/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Burga\"})}),\" deals in e-commerce selling phone accessories - their \",/*#__PURE__*/e(o,{href:\"https://www.burga.com/collections/all/model:iphone-13?type=elite-dark&page=1&=undefined\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"phone cases\"})}),\" being a bestseller. With 8 years on the market, Burga brought in \",/*#__PURE__*/e(o,{href:\"https://reviewbolt.com/r/burga.com#:~:text=Burga%27s%20estimated%20revenue%20for%202021%20is%20%243.19M.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$3.19 million in 2021\"})}),\". In the last 6 months alone, Burga\u2019s site traffic has increased by \",/*#__PURE__*/e(o,{href:\"https://reviewbolt.com/r/burga.com#:~:text=6/mo%20Traffic,55.40%25\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"55.4%\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s investigate the ways that Burga optimizes their content and site to focus on audience expansion and retention simultaneously.\"}),/*#__PURE__*/e(\"h2\",{children:\"Publish articles in clusters that focus on one keyword at a time\"}),/*#__PURE__*/t(\"p\",{children:[\"Like many B2C companies, Burga uses \",/*#__PURE__*/e(o,{href:\"https://www.burga.com/blogs/news\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"their blog\"})}),\" as a way to leverage SEO and create informational and lifestyle content.\"]}),/*#__PURE__*/e(\"p\",{children:\"Burga chooses keywords that are relevant to their industry to focus a cluster of blog articles around. For instance, from January to March of 2022, their blog published 46 articles, all of which had the word \u201CAirPods\u201D in the heading and revolved around FAQ\u2019s and maintenance for the product. This keyword would be a strategic choice for Burga as it receives 54.43% of its traffic from the consumer electronics category.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"187\",src:\"https://framerusercontent.com/images/rnF0YVm3xgKUs1VtLmjEf7Eka8.png\",srcSet:\"https://framerusercontent.com/images/rnF0YVm3xgKUs1VtLmjEf7Eka8.png?scale-down-to=512 512w,https://framerusercontent.com/images/rnF0YVm3xgKUs1VtLmjEf7Eka8.png 728w\",style:{aspectRatio:\"728 / 374\"},width:\"364\"}),/*#__PURE__*/t(\"p\",{children:[\"This three-month strategy seems to have achieved the desired result. From February to March, the keyword \u201Cairpods\u201D moved up to become their 15th most effective keyword. \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/burga.com/competitors/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"According to SimilarWeb\"})}),\", it sends over 8.5k users to the site per month.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"117\",src:\"https://framerusercontent.com/images/lETEKvvgmxbSEertjEbnwB8g8.png\",srcSet:\"https://framerusercontent.com/images/lETEKvvgmxbSEertjEbnwB8g8.png?scale-down-to=512 512w,https://framerusercontent.com/images/lETEKvvgmxbSEertjEbnwB8g8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/lETEKvvgmxbSEertjEbnwB8g8.png 1440w\",style:{aspectRatio:\"1440 / 234\"},width:\"720\"}),/*#__PURE__*/t(\"p\",{children:[\"Additionally, Burga\u2019s site has moved up from the \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/burga.com/competitors/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"15th to 1st place\"})}),\" for the keyword phrase \u201Cwhy are my airpods flashing red,\u201D for which their blog has a \",/*#__PURE__*/e(o,{href:\"https://www.burga.com/blogs/news/why-is-my-airpod-case-flashing-red\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"relevant article\"})}),\". Burga is now the second search result for this phrase on Google. This 14 place jump occurred in the month of March alone, the third month of their blog targeting \u201Cairpods\u201D as a keyword.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"84\",src:\"https://framerusercontent.com/images/WotYyQzu1f48gGGbvftAihnbv4.png\",srcSet:\"https://framerusercontent.com/images/WotYyQzu1f48gGGbvftAihnbv4.png?scale-down-to=512 512w,https://framerusercontent.com/images/WotYyQzu1f48gGGbvftAihnbv4.png 896w\",style:{aspectRatio:\"896 / 168\"},width:\"448\"}),/*#__PURE__*/e(\"p\",{children:\"By posting blogs about AirPods in clusters, Burga has made themselves a top search result for queries that use this keyword.\"})]});export const richText15=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Create newsworthy content to become an authority in your industry\"}),/*#__PURE__*/t(\"p\",{children:[\"For the past year, Burga has been experimenting with more \",/*#__PURE__*/e(o,{href:\"https://www.labsmedia.com/services/white-label-content-writing/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"research-driven content\"})}),\" as a part of a larger traffic-generating strategy.\"]}),/*#__PURE__*/t(\"p\",{children:[\"As we learned from last week\u2019s \",/*#__PURE__*/e(o,{href:\"https://www.airboxr.com/post/3-content-and-data-based-strategies-that-help-beardbrand-earn-100k-mo\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"BeardBrand profile\"})}),\", getting cited in a news article can give a company credibility that can be translated into brand awareness. In order to do this, you have to A) become regarded as an expert in some industry (like \",/*#__PURE__*/e(o,{href:\"https://www.airboxr.com/post/3-content-and-data-based-strategies-that-help-beardbrand-earn-100k-mo#:~:text=His%20beardcare%20line,it%20went%20live.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Eric Bandholz\"})}),\" did in the beardcare category), or B) present a unique insight that is valuable to other businesses. Many B2B companies produce articles like this in the form of industry reports, whitepapers or surveys.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Burga has been releasing these such articles periodically since September of 2021. The data in these articles is \",/*#__PURE__*/e(o,{href:\"https://www.burga.com/blogs/news/consumers-splashed-over-3-billion-in-social-apps-in-h1-2021-50-more-than-2020#:~:text=Data%20presented%20by,at%20%241.62%20billion.%C2%A0\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"\u201Cpresented by Burga,\u201D\"})}),\" and focuses on industry insights that may be relevant to those in the tech (specifically the mobile phone) industry.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Burga\u2019s latest research article, titled \",/*#__PURE__*/e(o,{href:\"https://www.burga.com/blogs/news/apples-global-smartphone-market-share-surges-20-yoy-leaving-competitors-behind\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"\u201CApple\u2019s global smartphone market share surges 20% YoY leaving competitors behind,\u201D\"})}),\" maps Apple and Samsung\u2019s market share over the last year. The findings presented by Burga in the article have already been picked up by several financial news sources.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"556\",src:\"https://framerusercontent.com/images/Z7dxTRbITfYoHNKOPexcIz4pJDQ.png\",srcSet:\"https://framerusercontent.com/images/Z7dxTRbITfYoHNKOPexcIz4pJDQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/Z7dxTRbITfYoHNKOPexcIz4pJDQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Z7dxTRbITfYoHNKOPexcIz4pJDQ.png 1326w\",style:{aspectRatio:\"1326 / 1112\"},width:\"663\"}),/*#__PURE__*/t(\"p\",{children:[\"This research piece was featured in \",/*#__PURE__*/e(o,{href:\"https://www.thenationalnews.com/business/technology/2022/05/03/apple-and-samsung-q1-market-share-grows-despite-drop-in-global-smartphone-shipments/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The National News\"})}),\", \",/*#__PURE__*/e(o,{href:\"https://www.arabianbusiness.com/industries/technology/apples-share-of-global-smartphone-market-increases-20-in-q1-2022\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Arabian Business\"})}),\" and \",/*#__PURE__*/e(o,{href:\"https://www.daijiworld.com/news/newsDisplay?newsID=954152\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Daiji World\"})}),\" within two days of being published.\\xa0\"]})]});export const richText16=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Dynamically customize site content to user needs\"}),/*#__PURE__*/e(\"p\",{children:\"When you visit Burga from your mobile device, they detect the model of phone are using and show only cases and products that are relevant to that device specifically.\"}),/*#__PURE__*/t(\"p\",{children:[\"Burga knows that \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/burga.com/competitors/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"85.93%\"})}),\" of their visitors are accessing the site from a mobile device rather than a computer. They capitalized on this audience insight by using mobile device data to create pipelines that direct users only towards the products that are relevant to them.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"178\",src:\"https://framerusercontent.com/images/H3LC0MKH7u5yenEOVHviuwxWcuQ.png\",srcSet:\"https://framerusercontent.com/images/H3LC0MKH7u5yenEOVHviuwxWcuQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/H3LC0MKH7u5yenEOVHviuwxWcuQ.png 808w\",style:{aspectRatio:\"808 / 356\"},width:\"404\"}),/*#__PURE__*/e(\"p\",{children:\"This means that 85.93% of the time, users are marketed to with more accuracy. This design may help explain why users are inclined to spend more time on their site, and visit more pages while they are there (see below).\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"307\",src:\"https://framerusercontent.com/images/sdub38YBlJknVLWGmJdpMcsXR4.png\",srcSet:\"https://framerusercontent.com/images/sdub38YBlJknVLWGmJdpMcsXR4.png?scale-down-to=512 512w,https://framerusercontent.com/images/sdub38YBlJknVLWGmJdpMcsXR4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/sdub38YBlJknVLWGmJdpMcsXR4.png 1440w\",style:{aspectRatio:\"1440 / 614\"},width:\"720\"}),/*#__PURE__*/e(\"p\",{children:\"From a content standpoint, Burga succeeds because they are willing to experiment with their content strategy to see what sticks. Their SEO strategy has allowed them to build a robust portfolio of popular keywords, and their endeavour into the research and analysis space has been picked up by news outlets internationally after only five articles published in this genre. On their website, their direct approach prevails, showing users only what is relevant to them and filtering out the rest. Burga will be one to watch now that their brand has become newsworthy.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Do you run a Shopify store? If you\u2019re looking for a way to get actionable insights on your store, join our early-access program for Shopify. We are taking on a limited number of companies to work with\u2014as an early-user, you get first dibs on new features and help determine the product direction.\"})]});export const richText17=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Founded in 2012 and launched on \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Shopify\"})}),\" in 2013, \",/*#__PURE__*/e(o,{href:\"https://www.beardbrand.com/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"BeardBrand\"})}),\" was Eric Bandholz\u2019s solution to the stigma against beards in the workplace.\"]}),/*#__PURE__*/t(\"p\",{children:[\"His beardcare line began as a hobby blog with about 300 readers. When the New York Times asked to quote him in an article about beards, Bandholz saw the opportunity to monetize his blog. With just one vendor onboard, \",/*#__PURE__*/e(o,{href:\"https://sleeknote.com/blog/beardbrand-marketing#:~:text=A%20day%20before%20the%20article%20went%20live%2C%20Bandholz%20and%20his%20co%2Dfounders%20launched%20an%20online%20store%20selling%20another%20brand%E2%80%99s%20products.%20As%20Bandholz%20said%20in%20an%20interview%20with%20Noah%20Kagan%2C%20%E2%80%9CWe%20used%20%5Bthe%20New%20York%20Times%20article%5D%20to%20leverage%20the%20launch%20of%20our%20company.%E2%80%9D\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Bandholz used the article for leverage\"})}),\" and launched his online store with their products the day before it went live.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Less than a year later, they were bringing in \",/*#__PURE__*/e(o,{href:\"https://www.oberlo.com/blog/shopify-stores#how-can-i-set-up-a-successful-shopify-store\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$120k\"})}),\" in monthly sales. The site is renowned for its content and branding strategy, bringing in \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/beardbrand.com/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"1.4 million total site visits\"})}),\". Bandholz is an advocate for bootstrapping, and uses finesse rather than finance to garner an impressive \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/beardbrand.com/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"68.84% organic traffic\"})}),\" on the site.\"]}),/*#__PURE__*/e(\"p\",{children:\"Here are three of the content and data focused strategies that contribute to BeardBrand\u2019s success.\"}),/*#__PURE__*/e(\"h2\",{children:\"Use content mapping to attract users at relevant points in the buyer's journey\"}),/*#__PURE__*/t(\"p\",{children:[\"BeardBrand started as a blog, so they do not struggle when it comes to content mapping and branding. This essentially means they use SEO and keywords to introduce consumers to products that are relevant to them wherever they may be on their road to purchasing a product. Many marketers recognize \",/*#__PURE__*/e(o,{href:\"https://sleeknote.com/blog/the-buyers-journey#:~:text=This%20journey%2C%20depending%20on%20who%20you%20ask%2C%20ranges%20from%20three%20to%20fifteen%20stages.%20In%20this%20article%2C%20we%E2%80%99re%20going%20to%20focus%20on%20the%20three%20most%20important%20stages%3A\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"three main stages in the buyer\u2019s journey\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"192\",src:\"https://framerusercontent.com/images/S6kWO54x0p3oA5earM7EwHTTfCA.png\",srcSet:\"https://framerusercontent.com/images/S6kWO54x0p3oA5earM7EwHTTfCA.png?scale-down-to=512 512w,https://framerusercontent.com/images/S6kWO54x0p3oA5earM7EwHTTfCA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/S6kWO54x0p3oA5earM7EwHTTfCA.png 1314w\",style:{aspectRatio:\"1314 / 384\"},width:\"657\"}),/*#__PURE__*/t(\"p\",{children:[\"The name of the blog itself, \",/*#__PURE__*/e(o,{href:\"https://www.beardbrand.com/blogs/urbanbeardsman\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Urban Beardsman\"})}),\", is integrated into the company\u2019s strategy. While the BeardBrand product page accounts for \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/beardbrand.com/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"45.25% of the site\u2019s overall traffic\"})}),\", the second and third most visited pages on the site are the blog. Directing to the same page from two different links, the blog accounts for a combined \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/beardbrand.com/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"34.14% of the site\u2019s total traffic.\"})}),\"\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"126\",src:\"https://framerusercontent.com/images/eEajwwlJOYnSiOiPGofkOpuF5A.png\",srcSet:\"https://framerusercontent.com/images/eEajwwlJOYnSiOiPGofkOpuF5A.png?scale-down-to=512 512w,https://framerusercontent.com/images/eEajwwlJOYnSiOiPGofkOpuF5A.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eEajwwlJOYnSiOiPGofkOpuF5A.png 1440w\",style:{aspectRatio:\"1440 / 252\"},width:\"720\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s how BeardBrand uses their blog to intercept consumers at each of the three stages.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Awareness Stage\"})}),/*#__PURE__*/t(\"p\",{children:[\"During the \",/*#__PURE__*/e(o,{href:\"https://sleeknote.com/blog/beardbrand-marketing#:~:text=i.%20Top%2Dof%2DFunnel%20(ToFu)\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"awareness stage\"})}),\", the user query is typically very broad. For BeardBrand\u2019s target market, users at this stage are searching things like, \u201Chow to grow a beard,\u201D \u201Cbeard growth,\u201D or some variation.\"]}),/*#__PURE__*/e(\"p\",{children:\"Here BeardBrand\u2019s strategy is to familiarize their target audience with the brand by optimizing their blog content to become compatible with popular search phrases and keywords. They hold the top position for the following queries:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u201Chow to grow a beard\u201D\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u201Cbeard growth\u201D\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u201Cgrowing beard\u201D\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u201Cbeard growing\u201D\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"612\",src:\"https://framerusercontent.com/images/T0PAsT7DEneOB4h0X07RSnB1Gjw.png\",srcSet:\"https://framerusercontent.com/images/T0PAsT7DEneOB4h0X07RSnB1Gjw.png?scale-down-to=512 512w,https://framerusercontent.com/images/T0PAsT7DEneOB4h0X07RSnB1Gjw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/T0PAsT7DEneOB4h0X07RSnB1Gjw.png 1440w\",style:{aspectRatio:\"1440 / 1224\"},width:\"720\"}),/*#__PURE__*/t(\"p\",{children:[\"The majority of these keywords direct users to BeardBrand\u2019s 2020 blog post, \",/*#__PURE__*/e(o,{href:\"https://www.beardbrand.com/blogs/urbanbeardsman/how-grow-beard#:~:text=On%20average%2C%20beard%20hair%20grows,years%20worth%20of%20full%20growth.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:'\u201CHow to Grow a Beard: The Essential Guide\"'})}),\" This popular post highlights how BeardBrand is effectively able to market themselves as a problem-solving and educational company. This content has been optimized to answer general user queries that present their product as a solution to a problem that the user didn\u2019t even know they had.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Consideration Stage\"})}),/*#__PURE__*/e(\"p\",{children:\"At this stage, user queries reflect that the consumer is searching for a product with intention, but is still researching different options or learning more about the relevant market.\"}),/*#__PURE__*/e(\"p\",{children:\"BeardBrand\u2019s strategy at this stage is to present informational blog posts that may answer the popular questions such as, \u201Chow to choose the best beard comb.\u201D\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"371\",src:\"https://framerusercontent.com/images/JSKXffndRGDpBmx0aiaxPJ38ac.png\",srcSet:\"https://framerusercontent.com/images/JSKXffndRGDpBmx0aiaxPJ38ac.png?scale-down-to=512 512w,https://framerusercontent.com/images/JSKXffndRGDpBmx0aiaxPJ38ac.png 934w\",style:{aspectRatio:\"934 / 742\"},width:\"467\"}),/*#__PURE__*/t(\"p\",{children:[\"These strategically named articles entice new users and boost brand awareness. Ranking under \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/beardbrand.com/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"3,329 keywords\"})}),\" in the beard community, BeardBrand uses informational content to position them as a trustworthy source to potential consumers.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Decision Stage\"})}),/*#__PURE__*/e(\"p\",{children:\"As the user nears the end of the buyer\u2019s journey, they know what they want but don\u2019t know where to get it. This is where queries get more specific. For BeardBrand, they key organic search phrases include beard oil and beard balm - two of their most popular product lines.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"363\",src:\"https://framerusercontent.com/images/f2iDg17UGvyJA1UtWQwvl1CzcFg.png\",srcSet:\"https://framerusercontent.com/images/f2iDg17UGvyJA1UtWQwvl1CzcFg.png?scale-down-to=512 512w,https://framerusercontent.com/images/f2iDg17UGvyJA1UtWQwvl1CzcFg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/f2iDg17UGvyJA1UtWQwvl1CzcFg.png 1440w\",style:{aspectRatio:\"1440 / 726\"},width:\"720\"}),/*#__PURE__*/e(\"p\",{children:\"By the time the user reaches this final stage of the buyer\u2019s journey and they are ready to make a decision, Beardbrand\u2019s strategically named articles drive organic traffic (including the above organic keywords) directly to their site and products.\"})]});export const richText18=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Build strategic email flows to drive user engagement and brand trust\"}),/*#__PURE__*/t(\"p\",{children:[\"Back in 2013 during their first year on Shopify, BeardBrand drew in $120k in monthly sales, and \",/*#__PURE__*/e(o,{href:\"https://www.cartloop.io/post/best-shopify-stores-to-inspire-you#:~:text=Beardbrand%27s%20founder%20Eric,does%20stand%20out.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"grew their email list to 7, 000 subscribers\"})}),\" leveraging off their exposure in the New York Times. While some of this success can be attributed to good copy, BeardBrand\u2019s unique email marketing strategy has won them users. Specifically, their onboarding flow, order confirmation email and cart recovery sequence earn them user retention.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Rather than sending out a traditional flow of onboarding emails to new users, BeardBrand has a highly structured \",/*#__PURE__*/e(o,{href:\"https://explore.reallygoodemails.com/how-beardbrand-built-their-email-flows-fd0db06816cc#:~:text=Rather%20than%20the%20sort%20of%20onboarding%20emails%20you%20might%20get%20for%20a%20particular%20tool%20or%20service%2C%20Beardbrand%20built%20a%2010%2Dday%20Bootcamp%20email%20flow.%20What%20would%20you%20say%20that%20series%20does%20for%20your%20customers/brand%3F\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"10-day Bootcamp\"})}),\" that is sent to new users. This flow introduces users to products that are tailored based on which content they have already been exposed to. This bootcamp converts \",/*#__PURE__*/e(o,{href:\"https://fuelmade.com/pages/beardbrand-case-study#:~:text=We%20designed%20Beardbrand's%20Welcome%20experience%20as%20a%20Beard-Bootcamp.%20This%20free%20education%20builds%20trust%20and%20gratitude%2C%20and%20converts%20up%20to%209%25*%20of%20these%20new%20visitors%20into%20customers.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"around 9%\"})}),\" of new users into customers - the average welcome sequence only converts \",/*#__PURE__*/e(o,{href:\"https://fuelmade.com/blogs/news/beardbrand-emails#:~:text=*An%20average%20Welcome%20Sequence%20converts%20at%20around%202.7%25\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"around 2.7%\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"359\",src:\"https://framerusercontent.com/images/pfwNyePXXBYtoHEJh8Z3AQGZs.png\",srcSet:\"https://framerusercontent.com/images/pfwNyePXXBYtoHEJh8Z3AQGZs.png?scale-down-to=512 512w,https://framerusercontent.com/images/pfwNyePXXBYtoHEJh8Z3AQGZs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/pfwNyePXXBYtoHEJh8Z3AQGZs.png 1440w\",style:{aspectRatio:\"1440 / 718\"},width:\"720\"}),/*#__PURE__*/t(\"p\",{children:[\"Interestingly, their order confirmation email accounts for a large chunk of orders totalling in around \",/*#__PURE__*/e(o,{href:\"https://explore.reallygoodemails.com/how-beardbrand-built-their-email-flows-fd0db06816cc#:~:text=But%2C%20in%20the%20past%2030%20days%20it%E2%80%99s%20made%20us%20like%20%244%2C000.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$4,000 a month\"})}),\". In spite of the email having a relatively \",/*#__PURE__*/e(o,{href:\"https://explore.reallygoodemails.com/how-beardbrand-built-their-email-flows-fd0db06816cc#:~:text=you%20would%20expect-,(like%2064%25\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"low open rate of 64%\"})}),\", BeardBrand finds it effective to constantly direct consumers back to the site using products they may be interested in.\"]}),/*#__PURE__*/t(\"p\",{children:[\"In terms of email flow content, BeardBrand leverages personalization and consistency over all. Their three step Cart Recovery flow has improved their cart recovery rate from \",/*#__PURE__*/e(o,{href:\"https://fuelmade.com/pages/beardbrand-case-study#:~:text=Beardbrand%20started%20out%20with%20a%207%25%20cart%20recovery%20rate%20from%20sending%20a%20single%20email.%20By%20adding%20segmentation%2C%20personalization%20and%20urgency%2C%20we%20boosted%20their%20recovered%20revenue%20up%20to%2016.5%25!\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"7% to 16.5%\"})}),\" after a single email. The sequence goes as follows:\"]}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A plain-text, personal email from the BeardBrand team\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"One day after the user has abandoned their cart, the user is reminded that their cart will expire\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Finally, a plain text email from Bandholz for a final push\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"After introducing this sequence, BeardBrand\u2019s recovered revenue increased by \",/*#__PURE__*/e(o,{href:\"https://fuelmade.com/blogs/news/beardbrand-emails#:~:text=The%20result%3A%20These%20emails%20recover%2016.5%25%20of%20all%20abandoned%20carts.%20Beardbrand%20started%20out%20with%20a%207%25%20cart%20recovery%20rate%20from%20sending%20a%20single%20email.%20By%20adding%20segmentation%2C%20personalization%20and%20urgency%2C%20we%20boosted%20their%20recovered%20revenue%20by%20235%25!\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"235%\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Now bringing in \",/*#__PURE__*/e(o,{href:\"https://www.dnb.com/business-directory/company-profiles.beardbrand.1d391ccff29490ac942573b1667c5fe8.html#:~:text=ANNUAL%20SALES-,%243.22%20million,-USD\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$3.22 million\"})}),\" in annual sales, BeardBrand\u2019s focus remains on generating sales organically through email marketing rather than ad campaigns or promotions.\"]})]});export const richText19=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Collect your own data on customers; don't rely on third party platforms\"}),/*#__PURE__*/t(\"p\",{children:[\"Rather than relying on third party platforms, Beardbrand collects their own data directly from consumers. With Google\u2019s plan to \",/*#__PURE__*/e(o,{href:\"https://blog.google/products/chrome/updated-timeline-privacy-sandbox-milestones/#:~:text=We%20plan%20to,in%20late%202023.%C2%A0\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"ban third-party data by 2023\"})}),\", BeardBrand is ahead of the curve and already repositioning to rely less on cookies.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The ban by Google would disallow \",/*#__PURE__*/e(o,{href:\"https://www.techtarget.com/whatis/definition/third-party-cookie#:~:text=Third%2Dparty%20cookies.%20A%20third%2Dparty%20cookie%20is%20placed%20on%20a%20website%20by%20someone%20other%20than%20the%20owner%20(a%20third%20party)%20and%20collects%20user%20data%20for%20the%20third%20party.%20As%20with%20standard%20cookies%2C%20third%2Dparty%20cookies%20are%20placed%20so%20that%20a%20site%20can%20remember%20something%20about%20the%20user%20at%20a%20later%20time.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"third party cookies\"})}),\" (as in websites other than the ones users are visiting) from collecting user data for later use by the third party. Other search engines like Firefox, Safari and Brave already block third-party cookies. With over 3.2 million users, Google Chrome\u2019s ban will have a significant impact on business\u2019 ability to collected and analyze data from third party cookies.\"]}),/*#__PURE__*/t(\"p\",{children:[\"As this feature is typically used by ad platforms to track user behaviour across multiple platforms to better target audiences, businesses investing a lot in targeted ads or campaigns will take a hit. \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/marketing/third-party-cookie-phase-out#:~:text=44%25%20of%20marketers%20predict%20a%20need%20to%20increase%20their%20spending%20by%205%25%20to%2025%25%20in%20order%20to%20reach%20the%20same%20goals%20as%202021.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"GetApp\"})}),\" claims that 44% of marketers believe they will need to increase their spending by 5% - 25% in order to compensate.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Using interactive elements, a live messenger and sticky sections, Bandholz\u2019s website is designed to leverage zero party data. This is data that is shared directly between the consumer and a business. \",/*#__PURE__*/e(o,{href:\"https://www.convert.com/blog/shopify-conversion-optimization/shopify-trends-2022-experts-speak/#:~:text=Zero%2Dparty%20data%20is%20data%20that%20is%20willingly%20and%20proactively%20shared%20with%20a%20brand.%20This%20can%20include%20goals%2C%20preferences%2C%20interests%2C%20and%20challenges%20that%20a%20customer%20may%20face.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"This type of data\"})}),\" is best collected by interactive elements that prompt users to share information about their interests or preferences.\"]}),/*#__PURE__*/e(\"p\",{children:\"BeardBrand drives zero party data by including an onboarding quiz on their landing page.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"598\",src:\"https://framerusercontent.com/images/L9O9bum8Q1Fdl5EZGQdqYr0IphM.png\",srcSet:\"https://framerusercontent.com/images/L9O9bum8Q1Fdl5EZGQdqYr0IphM.png?scale-down-to=512 512w,https://framerusercontent.com/images/L9O9bum8Q1Fdl5EZGQdqYr0IphM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/L9O9bum8Q1Fdl5EZGQdqYr0IphM.png 1426w\",style:{aspectRatio:\"1426 / 1196\"},width:\"713\"}),/*#__PURE__*/t(\"p\",{children:[\"The quiz is only 10 questions, but extracts valuable zero party data from users. The user is then prompted to give their email before being directed to a page that tells them which kind of \",/*#__PURE__*/e(o,{href:\"https://www.beardbrand.com/pages/beardsman-quiz\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Beardsman\"})}),\" they are.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"427\",src:\"https://framerusercontent.com/images/TjSl3mzgGe8YQsUzJnM8o0Edg.png\",srcSet:\"https://framerusercontent.com/images/TjSl3mzgGe8YQsUzJnM8o0Edg.png?scale-down-to=512 512w,https://framerusercontent.com/images/TjSl3mzgGe8YQsUzJnM8o0Edg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/TjSl3mzgGe8YQsUzJnM8o0Edg.png 1284w\",style:{aspectRatio:\"1284 / 854\"},width:\"642\"}),/*#__PURE__*/e(\"p\",{children:\"The above questions provide the brand with zero party data that gives the company insight into the interests and concerns of their users, and also directs them to their most relevant products. There are six Beardsmen in total, each of which undoubtedly represents a key demographic for BeardBrand. The products, content and aesthetics that the site presents you change based upon the results of this quiz.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"204\",src:\"https://framerusercontent.com/images/2lyMNItZUpf5tzavmvjo7iaz8.png\",srcSet:\"https://framerusercontent.com/images/2lyMNItZUpf5tzavmvjo7iaz8.png?scale-down-to=512 512w,https://framerusercontent.com/images/2lyMNItZUpf5tzavmvjo7iaz8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2lyMNItZUpf5tzavmvjo7iaz8.png 1156w\",style:{aspectRatio:\"1156 / 408\"},width:\"578\"}),/*#__PURE__*/e(\"p\",{children:\"Beardbrand directs customers to the quiz wherever possible. Pictured above is their top performing search ad which almost immediately encourages users to take the quiz.\"}),/*#__PURE__*/e(\"p\",{children:\"Built upon a foundation of strong content and bolstered by Bandholz\u2019s keen eye for marketing and content strategy, BeardBrand has become a major player in the beardcare industry. By using content mapping to present their product as problem-solving, BeardBrand built brand awareness and community engagement that was strengthened by their meticulous email flows. Using their brand to build user trust enables them access to a well of zero-party data.\"})]});export const richText20=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re running a Shopify store and have to prepare financial documents for quarterly taxes, you\u2019ll need to know how to separate your Shopify sales by state. \",/*#__PURE__*/e(o,{href:\"https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/sales-report#:~:text=The%20sales%20reports%20are%20available%20only%20if%20your%20store%20is%20on%20the%20Shopify%20plan%20or%20higher.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"You need a Shopify plan or higher\"})}),\" (US$79 per month) to be able to create sales reports on Shopify; but if you don\u2019t, you can still get the data you need through a more manual process. You can also use Airboxr to automatically pull data on customers by location directly into your Google Sheet, using Hops.\"]}),/*#__PURE__*/e(\"p\",{children:\"Today, we\u2019ll show you a few ways you can separate Shopify sales by location, so that you can prepare your sales tax by state:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"1.7px\",\"--framer-line-height\":\"1.7em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(21, 37, 66)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.airboxr.com/post/how-to-export-shopify-sales-by-state#:~:text=Export%20Shopify%20data%20into%20a%20CSV%20file%20and%20clean%20it%20in%20Google%20Sheets%20or%20Excel\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Getting Shopify sales by state through a CSV export\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.airboxr.com/post/how-to-export-shopify-sales-by-state#:~:text=Use%20Airboxr%E2%80%99s%20%E2%80%98Customers%20By%20Location%E2%80%99%20Hop\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Getting Shopify sales by state using Airboxr\"})})})})]}),/*#__PURE__*/e(\"h2\",{children:\"Export Shopify data into a CSV file and clean it in Google Sheets or Excel\"}),/*#__PURE__*/t(\"h3\",{children:[\"Option A: Export your \",/*#__PURE__*/e(\"strong\",{children:\"Shopify orders\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"This is how you can manually obtain the data on Shopify orders by state:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Go to the Shopify Orders screen (Admin > Orders).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set the date range you want.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Export the orders to a CSV file.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use Google Sheets or Excel to filter and sort the orders in the CSV file by state. Use column AP (Shipping Province).\"})})]})]});export const richText21=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"h3\",{children:[\"Option B: Export your \",/*#__PURE__*/e(\"strong\",{children:\"Shopify sales report\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"As another option, you can download your Shopify sales report instead.\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Go to the Shopify Sales report (Admin > Analytics > Reports > Finances > Total Sales).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set the date range you want.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Export the sales report to CSV; within the Export window, click \u201CFull Report\u201D to get all the metrics.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use Google Sheets or Excel to filter and sort the sales in the CSV file by state. Use column M (Shipping Region).\"})})]}),/*#__PURE__*/e(\"p\",{children:\"If you often need to get Shopify sales data by state, as well as several other types of data analysis on a regular or daily basis, it may make sense for you to invest in an app. Airboxr allows you to get quick insights into your Shopify store, saving you hours normally spent downloading CSV files and repeatedly cleaning data.\"})]});export const richText22=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Use Airboxr\u2019s \u2018Customers By Location\u2019 Hop to get a Shopify Sales by state report\"}),/*#__PURE__*/e(\"p\",{children:\"See how you can find Shopify sales by state automatically using an Airboxr Hop:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Go to \",/*#__PURE__*/e(o,{href:\"https://app.airboxr.com/marketplace\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Airboxr\u2019s Hop Marketplace\"})}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Add \",/*#__PURE__*/e(o,{href:\"https://app.airboxr.com/run-hop?apiHopUuid=179acd09-00e8-4534-8e52-0acbcd2065c0\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Customers by Location\"})}),\" to your Hops.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Open a new sheet and run the Hop. Your data is ready!\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Watch the Hop in action below.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"379\",src:\"https://framerusercontent.com/images/Eu9Zp4YnLqVsHvcUtWgZI0kfJiI.gif\",srcSet:\"https://framerusercontent.com/images/Eu9Zp4YnLqVsHvcUtWgZI0kfJiI.gif?scale-down-to=512 512w,https://framerusercontent.com/images/Eu9Zp4YnLqVsHvcUtWgZI0kfJiI.gif?scale-down-to=1024 1024w,https://framerusercontent.com/images/Eu9Zp4YnLqVsHvcUtWgZI0kfJiI.gif 1158w\",style:{aspectRatio:\"1158 / 758\"},width:\"579\"})]});export const richText23=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Identifying your most valuable customers is a core part of building an e-commerce revenue strategy. Identifying the right cohort of customers can help you:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Prioritize your marketing strategies\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Target special attention on customers most willing to spend on your store\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make your valuable customers feel special\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Since you\u2019re already on this page, I can imagine you are already bought into the need to identify your most valuable customers. So I won\u2019t bore you with the details. Let\u2019s look instead at how we can identify those customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Your most valuable customers purchase more frequently and spend more money at your store than others.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the ways you can find your most valuable customers is to conduct an RFM analysis. This is what it means:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Recency (R)\"}),\"\u2014Because customers who purchased recently from you are still active and have you top of mind.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Frequency (F)\"}),\"\u2014Because customers that purchase from you often are more likely to come back.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Monetary value (M)\"}),\"\u2014Because customers that spend more at your store are more valuable to nurture.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Thankfully, all of the above information should be easily available in your database or platform you use for your DTC brand. For this article, we will look at how you can get this information from your Shopify store in two ways:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"1.7px\",\"--framer-line-height\":\"1.7em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(21, 37, 66)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.airboxr.com/post/using-rfm-analysis-to-identify-your-most-valuable-customers#:~:text=click%20using%20Airboxr-,Option%20A%3A%20Exporting%20your%20Shopify%20data%20and%20analyzing%20on%20a%20spreadsheet,-Step%201%3A%20Download\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Option A: Exporting your Shopify data and analyzing on a spreadsheet\"})})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.airboxr.com/post/using-rfm-analysis-to-identify-your-most-valuable-customers#:~:text=Subscribe-,Option%20B%3A%20With%20a%20single%20click%20using%20Airboxr,-How%20to%20run\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Option B: With a single click using Airboxr\"})})})})})]}),/*#__PURE__*/e(\"h2\",{children:\"Option A: Exporting your Shopify data and analyzing on a spreadsheet\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 1: Download your orders from Shopify\"})}),/*#__PURE__*/e(\"p\",{children:\"Ideally you should look at the last 3 to 6 months of orders data. We will only use the orders export to identify the date of the customer\u2019s last order. Go to your Shopify Admin portal, then go to Orders \u2192 Export.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"610\",src:\"https://framerusercontent.com/images/cEqimolA2ttgNFSs1Puid8A0E0.png\",srcSet:\"https://framerusercontent.com/images/cEqimolA2ttgNFSs1Puid8A0E0.png?scale-down-to=512 512w,https://framerusercontent.com/images/cEqimolA2ttgNFSs1Puid8A0E0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cEqimolA2ttgNFSs1Puid8A0E0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/cEqimolA2ttgNFSs1Puid8A0E0.png 3460w\",style:{aspectRatio:\"3460 / 1220\"},width:\"1730\"}),/*#__PURE__*/e(\"p\",{children:\"When exporting the orders, use the \u201COrders by Date\u201D option to select the last 3-6 months of data. If you have less than (say) 10,000 orders during this time, you may wish to download more months of order data.\"}),/*#__PURE__*/e(\"p\",{children:\"When exporting the orders, use the \u201COrders by Date\u201D option to select the last 3-6 months of data. If you have less than (say) 10,000 orders during this time, you may wish to download more months of order data.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"846\",src:\"https://framerusercontent.com/images/pfiKQwBwMtOaeb0Y9Sh1FWiCKc.png\",srcSet:\"https://framerusercontent.com/images/pfiKQwBwMtOaeb0Y9Sh1FWiCKc.png?scale-down-to=1024 915w,https://framerusercontent.com/images/pfiKQwBwMtOaeb0Y9Sh1FWiCKc.png 1512w\",style:{aspectRatio:\"1512 / 1692\"},width:\"756\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 2: Download your customers from Shopify\"})}),/*#__PURE__*/e(\"p\",{children:\"Next, we will download the customers. Click on Customers on the left navigation, then click on the Export button. A pop-up will ask you if you wish to download all customers or just those on the page\u2014select the option to download all customers.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1195\",src:\"https://framerusercontent.com/images/EvEGEkLMd0TZBXRelL2sew5vsfI.png\",srcSet:\"https://framerusercontent.com/images/EvEGEkLMd0TZBXRelL2sew5vsfI.png?scale-down-to=512 512w,https://framerusercontent.com/images/EvEGEkLMd0TZBXRelL2sew5vsfI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/EvEGEkLMd0TZBXRelL2sew5vsfI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/EvEGEkLMd0TZBXRelL2sew5vsfI.png?scale-down-to=4096 4096w,https://framerusercontent.com/images/EvEGEkLMd0TZBXRelL2sew5vsfI.png 4270w\",style:{aspectRatio:\"4270 / 2390\"},width:\"2135\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 3: Combine the data into a Google Sheet\"})}),/*#__PURE__*/e(\"p\",{children:\"Now, we will populate the sheet you see below. We already have the columns A, B, C, E, and F from the export on Step 2. We will run a vlookup formula from the orders sheet you\u2019ve downloaded:\"}),/*#__PURE__*/e(\"p\",{children:\"=vlookup(C2, Orders!B:P, 15, false)\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"747\",src:\"https://framerusercontent.com/images/1zo2Ie0siTEPxFBBBbK4xP54yFQ.png\",srcSet:\"https://framerusercontent.com/images/1zo2Ie0siTEPxFBBBbK4xP54yFQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/1zo2Ie0siTEPxFBBBbK4xP54yFQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/1zo2Ie0siTEPxFBBBbK4xP54yFQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/1zo2Ie0siTEPxFBBBbK4xP54yFQ.png 2246w\",style:{aspectRatio:\"2246 / 1494\"},width:\"1123\"})]});export const richText24=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 4: Allocate scores for RFM\"})}),/*#__PURE__*/e(\"p\",{children:\"Next, we will divide the values in D, E, and F into five quintiles and give them a score.\"}),/*#__PURE__*/t(\"p\",{children:[\"Quintiles are any of \",/*#__PURE__*/e(\"strong\",{children:\"five equal groups\"}),\" into which a population can be divided according to the distribution of values of a particular variable.\"]}),/*#__PURE__*/e(\"p\",{children:\"First, remove all customers whose Total Orders is 0. It\u2019s unlikely they are going to be our most valuable customers.\"}),/*#__PURE__*/e(\"p\",{children:\"We will now format column B correctly\u2014let\u2019s use the Split Text to Columns option to extract out the date. Here\u2019s a quick video.\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/gFec49alKAt7ycXvB7jgOHCxY.mp4\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s now add three new columns called R, F, and M. We will allocate each customer a score between 1 and 5 depending on the values of Last Order Date, Total Orders, and Total Spend respectively. 5 is the best and 1 is worst.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"416\",src:\"https://framerusercontent.com/images/052BEqFJyGjSEnlDx8Olt5Cck.png\",srcSet:\"https://framerusercontent.com/images/052BEqFJyGjSEnlDx8Olt5Cck.png?scale-down-to=512 512w,https://framerusercontent.com/images/052BEqFJyGjSEnlDx8Olt5Cck.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/052BEqFJyGjSEnlDx8Olt5Cck.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/052BEqFJyGjSEnlDx8Olt5Cck.png 2102w\",style:{aspectRatio:\"2102 / 832\"},width:\"1051\"}),/*#__PURE__*/e(\"p\",{children:\"To allocate scores, we use the PERCENTILE formula to identify what the cut offs should be. Here is how the percentile formula works: first we find the 0th, 20th, 40th, 60th, and 80th percentiles for each of the columns. The video explains how.\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/jEprxbEonPQG4BVarChtOFG6hNo.mp4\"}),/*#__PURE__*/e(\"p\",{children:\"Now, give a score of 1\u20145 for each of R, F, and M using this criteria:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(62, 84, 124)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Between 0 and 0.2 quintile = 1\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Between 0.2 and 0.4 = 2\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Between 0.4 and 0.6 = 3\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Between 0.6 and 0.8 = 4\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Greater than 0.8 = 5\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"That\u2019s it!\"}),/*#__PURE__*/e(\"p\",{children:\"You should finally arrive at a sheet that looks like this. On the last column (J), sum up the RFM scores to arrive at the final score for each customer. Sort all your customers by this score to find your most valuable customers!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"380\",src:\"https://framerusercontent.com/images/iKBP5VrExmGloYO24aOysgG8Cw.png\",srcSet:\"https://framerusercontent.com/images/iKBP5VrExmGloYO24aOysgG8Cw.png?scale-down-to=512 512w,https://framerusercontent.com/images/iKBP5VrExmGloYO24aOysgG8Cw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/iKBP5VrExmGloYO24aOysgG8Cw.png 1416w\",style:{aspectRatio:\"1416 / 760\"},width:\"708\"})]});export const richText25=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Option B: With a single click using Airboxr\"}),/*#__PURE__*/e(\"h3\",{children:\"How to run an RFM analysis on Google Sheets with a single click?\"}),/*#__PURE__*/e(\"p\",{children:\"While the steps are great to understand how to conduct an RFM analysis, but there are still a lot of steps involved. If your store is on Shopify, you could run the entire analysis with a single click using Airboxr.\"}),/*#__PURE__*/t(\"p\",{children:[\"Here is a sneak peek into how easy it is to do an RFM analysis (\",/*#__PURE__*/e(o,{href:\"www.airboxr.com/hop/most-valuable-customers\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Most Valuable Customers\"})}),\") with Airboxr.\"]}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/vdzY9FWJ2JJw3KSfJSoKSAQ8UdY.mp4\"}),/*#__PURE__*/e(\"p\",{children:\"If you haven't tried Airboxr yet, enter you work e-mail below to start your free trial.\"})]});export const richText26=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In 2010, Mike Brown launched \",/*#__PURE__*/e(o,{href:\"https://www.deathwishcoffee.com/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Death Wish Coffee\"})}),\" from the basement of his struggling coffee shop. Three years later, the provocative and charming brand got the offer of a lifetime in the form of a Good Morning America feature. The company\u2019s products and brand proved desirable, bringing in tens of thousands of new orders. However, their underdeveloped website and supply chain couldn\u2019t handle the influx of traffic, and Death Wish was close to closing its doors.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Today, the coffee company that was almost toppled by its own popularity now brings in \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/deathwishcoffee.com/#:~:text=Annual%20Revenue-,%2415.0M%20%2D%20%2425.0M,-Industry\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$15 - $25 million in revenue annually\"})}),\" and is Google's #1 search result for several significant keywords and phrases. How did they do it? Their \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/plus/customers/death-wish-coffee#:~:text=Established%20in%202010%2C%C2%A0Death%20Wish%20Coffee%C2%A0sells%20what%20it%20calls%20the%20strongest%20coffee%20in%20the%20world%20and%20recently%20integrated%20its%20ERP%20system%20with%20Shopify%20Plus%20to%20scale%20faster%20and%2C%20capitalize%20on%20the%20company%E2%80%99s%20Super%20Bowl%2050%20commercial%2C%20and%20achieve%20the%20following%20results%3A\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"2016 replatforming with the Shopify Plus\"})}),\" enterprise resource planning system certainly helped them to bolster their supply chain and online presence, but there is much more to the story here.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In short, Death Wish was able to prevail by prioritizing SEO at every level of their marketing and branding. They are well versed in the art of keyword searching, using unique tactics and highly strategic language and branding to direct customers to their site and keep them there.\\xa0They are keenly aware of how Google prioritizes search results and keep this in mind at all levels.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/deathwishcoffee.com/#:~:text=Marketing%20Channels%20Overview\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"According to Similarweb\"})}),\", their organic search traffic is up 92.96% over the last 3 months with 61.78% of all of their traffic being driven from search.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"317\",src:\"https://framerusercontent.com/images/qF6MeBLjUl1rF9a7Q0kHXYEfCE.png\",srcSet:\"https://framerusercontent.com/images/qF6MeBLjUl1rF9a7Q0kHXYEfCE.png?scale-down-to=512 512w,https://framerusercontent.com/images/qF6MeBLjUl1rF9a7Q0kHXYEfCE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/qF6MeBLjUl1rF9a7Q0kHXYEfCE.png 1440w\",style:{aspectRatio:\"1440 / 634\"},width:\"720\"}),/*#__PURE__*/e(\"p\",{children:\"Their most remarkable feat is that 60.6% of the site\u2019s traffic is non-branded. This means that the majority of visitors are directed to the site without explicitly searching for the brand by name.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"278\",src:\"https://framerusercontent.com/images/1tMYdnFY6iKQs8n9jrEuqRUT70.png\",srcSet:\"https://framerusercontent.com/images/1tMYdnFY6iKQs8n9jrEuqRUT70.png?scale-down-to=512 512w,https://framerusercontent.com/images/1tMYdnFY6iKQs8n9jrEuqRUT70.png 768w\",style:{aspectRatio:\"768 / 556\"},width:\"384\"}),/*#__PURE__*/e(\"p\",{children:\"Death Wish keeps costs low and searches high by executing outstanding finesse when it comes to SEO and the strategic use of keywords. We\u2019ll tell you how.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Target unique organic search phrases and integrate them into your content\"}),/*#__PURE__*/t(\"p\",{children:[\"You don\u2019t have to know Death Wish to be directed to their brand, you just have to be a coffee drinker. The most remarkable thing about Brown\u2019s strategy for Death Wish is his absolute mastery of SEO and keywords. Significantly, only \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/deathwishcoffee.com/#:~:text=Marketing%20Channels%20Overview\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"12% of their site traffic\"})}),\" (which totalled 294.3k last month) is paid. This is due to the company\u2019s ability to intuit and capitalize on the interests and concerns of potential consumers.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Death Wish\u2019s most effective non-branded keyword phrase, \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/deathwishcoffee.com/#:~:text=how%20to%20get,2.03%25\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"driving 2.03%\"})}),\" of all traffic, is \u201Chow to get coffee out of your system.\u201D According to Similarweb, the majority (41.95%) of the traffic for this keyword goes directly to Death Wish, with no other paid competitors jockeying for their spot. The keyword itself garners 100% organic traffic, and the first Google search result for this phrase is \",/*#__PURE__*/e(o,{href:\"https://www.deathwishcoffee.com/blogs/coffee-talk/coffee-jitters-here-s-the-fix\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Death Wish\u2019s blog page\"})}),\" about getting rid of coffee jitters.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"500\",src:\"https://framerusercontent.com/images/VDuOfXm3eZteyBJcUbJNzm4BRmk.png\",srcSet:\"https://framerusercontent.com/images/VDuOfXm3eZteyBJcUbJNzm4BRmk.png?scale-down-to=512 512w,https://framerusercontent.com/images/VDuOfXm3eZteyBJcUbJNzm4BRmk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/VDuOfXm3eZteyBJcUbJNzm4BRmk.png 1388w\",style:{aspectRatio:\"1388 / 1000\"},width:\"694\"}),/*#__PURE__*/t(\"p\",{children:[\"Similarly, \u201CHow to avoid coffee stains on teeth\u201D is another strange and specific organic phrase in their top ten for keywords. They drive 67.82% of the organic traffic for this keyword, with their only other competitors coming from the health and dental industry. 33% of this traffic is zero click, meaning 67% of users searching this phrase will click on a result to find answers. Once again, if you search this phrase in Google, Death Wish\u2019s \",/*#__PURE__*/e(o,{href:\"https://www.deathwishcoffee.com/blogs/lifestyle/avoid-stained-teeth\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"article\"})}),\" on the topic is the first result.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"458\",src:\"https://framerusercontent.com/images/hzAqBf1w5joFAx3pgZp1S1VQIFs.png\",srcSet:\"https://framerusercontent.com/images/hzAqBf1w5joFAx3pgZp1S1VQIFs.png?scale-down-to=512 512w,https://framerusercontent.com/images/hzAqBf1w5joFAx3pgZp1S1VQIFs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/hzAqBf1w5joFAx3pgZp1S1VQIFs.png 1390w\",style:{aspectRatio:\"1390 / 916\"},width:\"695\"})]});export const richText27=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Optimize content for Google's Snippet Feature by giving step-by-step answers\"}),/*#__PURE__*/t(\"p\",{children:[\"For both of the above keyword phrases, Death Wish is displayed first through \",/*#__PURE__*/e(o,{href:\"https://support.google.com/websearch/answer/9351707?p=featured_snippets&hl=en-TH&visit_id=637860176921858029-88062974&rd=1\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google\u2019s Snippet Feature\"})}),\". This feature aims to \u201Chelp people more easily discover what they\u2019re looking for\u201D by including an excerpt from relevant articles as well as the link to the content, as opposed to Google\u2019s typical list of relevant search results.\"]}),/*#__PURE__*/t(\"p\",{children:[\"For example, if you search \u201CHow to avoid coffee stains on teeth,\u201D the top result would provide an excerpt of Death Wish\u2019s article on the topic closely followed by a link to the page. \",/*#__PURE__*/e(o,{href:\"https://support.google.com/websearch/answer/9351707?p=featured_snippets&hl=en-TH&visit_id=637860176921858029-88062974&rd=1#:~:text=Google%27s%20automated%20systems%20determine%20whether%20a%20page%C2%A0would%20make%20a%20good%20featured%20snippet%20to%20highlight%20for%20a%20specific%20search%20request.%20Your%20feedback%20helps%20us%20improve%20our%20search%20algorithms%20and%20the%20quality%20of%20your%20search%20results.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"From what Google tells us\"})}),\", featured snippets are chosen based on a combination of web search listings and user feedback, \u201CGoogle's automated systems determine whether a page would make a good featured snippet to highlight for a specific search request.\u201D\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://backlinko.com/hub/seo/featured-snippets#:~:text=In%20fact%2C%20many%20SEO%20experts%20refer%20to%20the%20Featured%20Snippet%20box%20as%20%E2%80%9CPosition%20%230%E2%80%9D%20because%20it%20appears%20above%20the%20traditional%20%231%20spot\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SEO experts\"})}),\" refer to this feature as \u201CPosition #0\u201D as it is shown ahead of Google\u2019s #1 spot. This position can increase your organic click-through rate as it \",/*#__PURE__*/e(o,{href:\"https://backlinko.com/hub/seo/featured-snippets#:~:text=According%20to%20Search%20Engine%20Land%2C%20a%20Featured%20Snippet%20gets%20approximately%208%25%20of%20all%20clicks.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"garners 8%\"})}),\" of all clicks for that search.\"]}),/*#__PURE__*/t(\"p\",{children:[\"There are \",/*#__PURE__*/e(o,{href:\"https://backlinko.com/hub/seo/featured-snippets#:~:text=There%20are%204%20main%20types%20of%20Featured%20Snippets%20that%20appear%20most%20often%20in%20Google%E2%80%99s%20search%20results.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"several types\"})}),\" of Featured Snippets. All of Death Wish\u2019s snippets fall under the ordered list category. This type of feature appears when search queries require a step-by-step answer. Death Wish and other articles are able to obtain this type of feature by arranging their content in a series of steps or numbered instructions.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Double down on keywords with high search volumes to snag the top spot\"}),/*#__PURE__*/t(\"p\",{children:[\"In spite of their ability to garner remarkable organic traffic, Death Wish is still innovating when it comes to paid keywords. The phrase \u201CWorld\u2019s strongest coffee\u201D is their #1 keyword bringing in \",/*#__PURE__*/e(o,{href:\"https://www.similarweb.com/website/deathwishcoffee.com/#:~:text=2.03%25-,world%27s%20strongest%20coffee,2.02%25,-cthulhu\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"2.02% of traffic\"})}),\". They drive majority of organic traffic for this phrase at 67.7%.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"383\",src:\"https://framerusercontent.com/images/9l3i5ZcB3jzJUWJRKLfurKm7Rk.png\",srcSet:\"https://framerusercontent.com/images/9l3i5ZcB3jzJUWJRKLfurKm7Rk.png?scale-down-to=512 512w,https://framerusercontent.com/images/9l3i5ZcB3jzJUWJRKLfurKm7Rk.png 766w\",style:{aspectRatio:\"766 / 766\"},width:\"383\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://trends.google.com/trends/explore?q=worlds%20strongest%20coffee\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google Search Trends\"})}),\" shows the keyword phrase \u201Cworlds strongest coffee\u201D has extremely high interest especially in the United States. The higher the interest on a 100 point scale, the higher the search volume - interest in this keyword fluctuates between 0 and 100 over time.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.semrush.com/analytics/keywordmagic/?q=worlds%20strongest%20coffee&db=us\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SEMrush\"})}),\" also shows that while \u201Cworlds strongest coffee\u201D has a much lower search volume than \u201Cstrongest coffee in the world.\u201D The phrase is trending upwards and has great potential. Death Wish Coffee foresaw this trend and now that search volumes are high, they are already dominating the Search Engine Results Pages.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"212\",src:\"https://framerusercontent.com/images/MiansYwJFtbIEdvFAceBv5GRjI.png\",srcSet:\"https://framerusercontent.com/images/MiansYwJFtbIEdvFAceBv5GRjI.png?scale-down-to=512 512w,https://framerusercontent.com/images/MiansYwJFtbIEdvFAceBv5GRjI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/MiansYwJFtbIEdvFAceBv5GRjI.png 1440w\",style:{aspectRatio:\"1440 / 424\"},width:\"720\"}),/*#__PURE__*/e(\"p\",{children:\"How? Two things - optimizing their own website SEO, and also ensuring their brand is associated with the same keyword under multiple domains.\"}),/*#__PURE__*/t(\"p\",{children:[\"They optimized their site SEO by including the keywords on their own homepage and product pages. On top of that, they appear in the next few search results on Amazon as well as an external blog post roundup of other coffee brands. \",/*#__PURE__*/e(o,{href:\"https://www.brewcoffeehome.com/strongest-coffee/\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"In the blog post\"})}),\", their brand is also well-positioned in first place, with even their product image showing up alongside the search results.\"]})]});export const richText28=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"946\",src:\"https://framerusercontent.com/images/zGTK15NK2IpbZXdXzO3AEifHxIc.png\",srcSet:\"https://framerusercontent.com/images/zGTK15NK2IpbZXdXzO3AEifHxIc.png?scale-down-to=1024 779w,https://framerusercontent.com/images/zGTK15NK2IpbZXdXzO3AEifHxIc.png 1440w\",style:{aspectRatio:\"1440 / 1892\"},width:\"720\"}),/*#__PURE__*/e(\"p\",{children:\"Here the company has integrated this searchable, paid keyword phrase directly into their product line rather than simply into the content of their blog. This way, users who may be simply trying to settle an argument about who brews the strongest coffee are instead invited to try it out for themselves.\"}),/*#__PURE__*/e(\"p\",{children:\"Their value proposition, branding and content all perfectly complement one another. On their landing page under the headline \u201CThe World\u2019s Strongest Coffee,\u201D Death Wish promises \u201CCoffee that naturally brews double the strength of the average cup.\u201D The language here is linked to the products themselves and the keywords that lead consumers to their site, all while embodying the arrogant and cheeky ethos of the brand. This strategy creates a cohesive image that streamlines the Death Wish image and captures the interests of consumers before they even know what they are shopping for.\"}),/*#__PURE__*/e(\"p\",{children:\"The brand\u2019s use of unique, extreme language ignites organic user interest. When you search for Death Wish Coffee, your search results are accompanied by a list of prompted questions that Google suggests are relevant - all of which are related to the company itself.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"256\",src:\"https://framerusercontent.com/images/Wv7ij5WPbfX4sKe3PFQ1xZgKi2c.png\",srcSet:\"https://framerusercontent.com/images/Wv7ij5WPbfX4sKe3PFQ1xZgKi2c.png?scale-down-to=512 512w,https://framerusercontent.com/images/Wv7ij5WPbfX4sKe3PFQ1xZgKi2c.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Wv7ij5WPbfX4sKe3PFQ1xZgKi2c.png 1346w\",style:{aspectRatio:\"1346 / 512\"},width:\"673\"}),/*#__PURE__*/e(\"p\",{children:\"These prompts are incited by genuine user interest, and have created buzz around the company at minimal cost and effort.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Death Wish is relentless when it comes to optimizing their online presence, and streamlining their products, branding and content to be in line with preexisting points of interest surrounding the coffee industry. The genius of Death Wish is that they are able to anticipate the questions and concerns that ideal consumers will have, and beat them to the punch. Optimizing their content to be compatible with Google's Snippet Feature and harnessing the power of organic traffic has put Death Wish where all startups aim to be: the top Google search result.\\xa0\"})]});export const richText29=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"406\",src:\"https://framerusercontent.com/images/wllLonR7XNbhF91OR3CNCBf0zzs.png\",srcSet:\"https://framerusercontent.com/images/wllLonR7XNbhF91OR3CNCBf0zzs.png?scale-down-to=512 512w,https://framerusercontent.com/images/wllLonR7XNbhF91OR3CNCBf0zzs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/wllLonR7XNbhF91OR3CNCBf0zzs.png 1440w\",style:{aspectRatio:\"1440 / 812\"},width:\"720\"}),/*#__PURE__*/t(\"p\",{children:[\"Founded in 2014 by entrepreneur Mike Zhao, Cupshe\u2019s explosive rise to success can act as a case study on leveraging user engagement to the max. The women\u2019s swimwear company is not unlike many other fast-fashion retailers - their main value proposition revolves around providing trendy swimsuits at highly affordable prices. Cupshe, however, has been uniquely able to distinguish themselves within a highly saturated and competitive market by focusing on branding and user experience above all else. Cupshe\u2019s 2021 VC round brought in \",/*#__PURE__*/e(o,{href:\"https://pitchbook.com/profiles/company/462216-61\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$15.5 million\"})}),\", and they have recently experienced a \",/*#__PURE__*/e(o,{href:\"https://www.yotpo.com/case-studies/cupshe/#:~:text=101%20%25,In%20US%20revenue\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"101% increase in US revenue\"})}),\". Let\u2019s dig in and look at what Cupshe can teach us about streamlining brand and user experience to maximize growth.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Dominate in one category first, then move into another.\"}),/*#__PURE__*/t(\"p\",{children:[\"Cupshe approaches branding with intention, and has practically turned retailing out of Amazon into an artform. The company positively dominates the \u201CSwimsuits and Coverups\u201D category on Amazon, boasting an incredible \",/*#__PURE__*/e(o,{href:\"https://www.modernretail.co/startups/how-cupshe-built-a-150-million-swimwear-business-by-embracing-both-dtc-and-amazon/#:~:text=Year%2Dto%2Ddate%2C%20Cupshe%E2%80%99s%20total%20units%20sold%20in%20the%20swimwear%20category%20have%20increased%20131%25%20year%2Dover%2Dyear%20and%20outpaces%20Amazon%E2%80%99s%20%E2%80%9CSwimsuits%20and%20Coverups%E2%80%9D%20category%20as%20a%20whole%2C%20at%20only%20119%25%20unit%20sales%20growth\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"131% increase\"})}),\" in sold units year-over-year.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Remarkably, the company that now beats out swimwear retailers like Cocoship and Zaful when it comes to repeat purchases didn\u2019t enter the market as a swimwear company at all. In 2015 Cupshe was founded as a \",/*#__PURE__*/e(o,{href:\"https://inf.news/en/economy/6c61ac434783d668bdbcd97443a15989.html#:~:text=fast%20fashion%20and%20set%20up%20an%20independent%20station\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"fast fashion company\"})}),\" providing a miscellaneous array of products - swimwear being only one of them. It wasn\u2019t until 2016 that they began to zero in on swimwear, and position their brand and company around this specific category.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Two years later in 2018, Cupshe\u2019s global consumer base was \",/*#__PURE__*/e(o,{href:\"https://inf.news/en/economy/6c61ac434783d668bdbcd97443a15989.html#:~:text=By%202018%2C%20Cupshe%27s%20global%20customer%20base%20exceeded%2010%20million\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"upwards of 10 million\"})}),\". It was here that Cupshe\u2019s branding strategy began to kick into high gear. In 2019, the same year the company went international, they also introduced a plus-sized swimwear line. Keeping in line with the brand\u2019s emphasis on user experience and engagement, Cupshe reached out to plus-sized influencers while rolling out their new and \",/*#__PURE__*/e(o,{href:\"https://inf.news/en/economy/6c61ac434783d668bdbcd97443a15989.html#:~:text=In%202019%2C%20Cupshe%20found%20that%20the%20market%20attaches%20great%20importance%20to%20large%2Dsize%20consumers%2C%20and%20began%20to%20enter%20the%20large%2Dsize%20swimwear%20market.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"inclusive line of products\"})}),\". The company offered influencers discount codes for followers as well as PR packages that included products to try out. These reviews bolstered the company\u2019s social identity, and opened up a line of communication between company and consumer by giving Cupshe access to the thoughts and needs of their customers. By laying the groundwork here, their presence in the US market is still on the rise.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"413\",src:\"https://framerusercontent.com/images/pfxOaofOSxfLAU6LeSvPGWKEhI.png\",srcSet:\"https://framerusercontent.com/images/pfxOaofOSxfLAU6LeSvPGWKEhI.png 680w\",style:{aspectRatio:\"680 / 826\"},width:\"340\"}),/*#__PURE__*/t(\"p\",{children:[\"By focusing their brand in on swimwear, and engaging their community of consumers at every turn, Cupshe has been rewarded with brand loyalty and consistent growth of their app and owned site. Cupshe\u2019s app \",/*#__PURE__*/e(o,{href:\"https://www.modernretail.co/startups/how-cupshe-built-a-150-million-swimwear-business-by-embracing-both-dtc-and-amazon/#:~:text=Cupshe%20was%20the%20most%20downloaded%20shopping%20app%20targeting%20specifically%20swimwear\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"was cited as\"})}),\" \u201Cthe most downloaded shopping app targeting specifically swimwear\u201D in 2021, as well the only swimwear app among the US\u2019 top 500 most downloaded shopping apps. The app boasted 2.2 million installs in 2021 and saw 146,000 installs in May 2021 alone.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The company is now expanding their product line and has since made a leap \",/*#__PURE__*/e(o,{href:\"https://www.modernretail.co/startups/how-cupshe-built-a-150-million-swimwear-business-by-embracing-both-dtc-and-amazon/#:~:text=The%20brand%20is%20now%20expanding%20to%20athleisure%20this%20month.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"into the athleisure space\"})}),\". Their latest product offerings, introduced this year, includes non-swimwear items like leggings, sweaters and shorts.\"]})]});export const richText30=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Use social proof to establish trust in new markets.\"}),/*#__PURE__*/t(\"p\",{children:[\"Breaking into the US market while maintaining the brand\u2019s integrity and image is no small feat. How did Cupshe do it? They began with building social proof on their newly launched website. Working with partner agencies, they managed to \",/*#__PURE__*/e(o,{href:\"https://www.yotpo.com/case-studies/cupshe/#:~:text=generate%20over%20146%2C000%20reviews%20and%20leverage%20social%20proof%20to%20build%20trust%20and%20sales\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"generate over 146,000 English reviews\"})}),\" on their US-facing website.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Building reviews on their product pages played a critical role in keeping their audience on their website longer, improving conversion rates, and even increasing average order value. \",/*#__PURE__*/e(o,{href:\"https://www.yotpo.com/case-studies/cupshe/#:~:text=Not%20only%20do%2040.6%25%20of%20Cupshe%E2%80%99s%20customers%20interact%20with%20Yotpo%20reviews%20and%20photos%20while%20shopping%2C%20but%20those%20who%20do%20have%20a%2010%25%20higher%20average%20order%20value%20and%20spend%2099.5%25%20longer%20on%20site%20than%20those%20who%20do%20not.\",motionChild:!0,nodeId:\"VFB__xAXS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"According to their reports\"})}),\", 40.6% of Cupshe\u2019s customers interact with reviews and photos while shopping. In addition, these highly engaged customers have a 10% higher average order value, and spend 99.5% longer on the website than the rest of their audience. The results of their efforts were an overall 24% increase in average order value, and 101% increase in US sales.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"353\",src:\"https://framerusercontent.com/images/1RPnju7uo1ANMes05ZnROVUKf3Y.png\",srcSet:\"https://framerusercontent.com/images/1RPnju7uo1ANMes05ZnROVUKf3Y.png?scale-down-to=512 512w,https://framerusercontent.com/images/1RPnju7uo1ANMes05ZnROVUKf3Y.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/1RPnju7uo1ANMes05ZnROVUKf3Y.png 1440w\",style:{aspectRatio:\"1440 / 706\"},width:\"720\"})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText29\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText16\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText7\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText14\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText25\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText12\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText10\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText17\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText23\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText19\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText20\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText8\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText18\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText11\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText21\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText24\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText30\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText9\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText22\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText15\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText27\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText13\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText26\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText28\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
  "mappings": "+LAAsJ,IAAMA,EAAsBC,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,wCAAwC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qDAAkEE,EAAEC,EAAE,CAAC,KAAK,sCAAsC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAE,iDAA8DA,EAAEC,EAAE,CAAC,KAAK,iFAAiF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,qCAAqC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAE,aAA0BA,EAAE,SAAS,CAAC,SAAS,gBAAgB,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qDAAkEE,EAAE,SAAS,CAAC,SAAS,SAAS,CAAC,EAAE,8DAA8D,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,oQAAoQ,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,cAAc,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,8GAA2HE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,qCAAqC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAE,YAAyBA,EAAE,SAAS,CAAC,SAAS,KAAK,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kCAA+CE,EAAE,SAAS,CAAC,SAAS,SAAS,CAAC,EAAE,QAAqBA,EAAE,SAAS,CAAC,SAAS,WAAW,CAAC,EAAE,0JAAuKA,EAAE,SAAS,CAAC,SAAS,aAAa,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,wKAAwK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,mBAAmB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wFAAwF,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,yKAAyK,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wQAAwQ,CAAC,CAAC,CAAC,CAAC,EAAeG,EAAuBL,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,2DAA2D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+HAA0H,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,QAAQ,CAAC,EAAE,qBAAqB,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,aAA0BE,EAAE,SAAS,CAAC,SAAS,SAAS,CAAC,EAAE,QAAqBA,EAAEC,EAAE,CAAC,KAAK,sCAAsC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAE,2DAAmEA,EAAEC,EAAE,CAAC,KAAK,iFAAiF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,8CAA8C,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,SAAsBE,EAAE,SAAS,CAAC,SAAS,WAAW,CAAC,EAAE,qGAAkHA,EAAE,SAAS,CAAC,SAAS,UAAU,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,yKAAyK,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,8DAA2EE,EAAE,SAAS,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,yKAAyK,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,0BAA0B,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeI,EAAuBN,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iEAA8EE,EAAEC,EAAE,CAAC,KAAK,8CAA8C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,EAAE,kNAA0NF,EAAEC,EAAE,CAAC,KAAK,uDAAuD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,kOAAkO,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wCAAqDE,EAAEC,EAAE,CAAC,KAAK,qHAAqH,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,QAAQ,CAAC,CAAC,CAAC,EAAE,oMAA0L,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,yKAAoK,CAAC,CAAC,CAAC,CAAC,EAAeK,EAAuBP,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,4DAA4D,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,+DAA+D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,oIAA4IF,EAAEC,EAAE,CAAC,KAAK,+DAA+D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,yCAAyC,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+BAA4CE,EAAEC,EAAE,CAAC,KAAK,sGAAsG,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,OAAO,CAAC,CAAC,CAAC,EAAE,wDAAwD,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,sKAAsK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uHAA+HE,EAAEC,EAAE,CAAC,KAAK,mTAAmT,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,2MAAiM,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,2QAAsQ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qDAAkEE,EAAEC,EAAE,CAAC,KAAK,8CAA8C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,6CAAmC,CAAC,CAAC,CAAC,EAAE,+EAA4FF,EAAEC,EAAE,CAAC,KAAK,+DAA+D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,KAAK,CAAC,CAAC,CAAC,EAAE,kEAA+EF,EAAEC,EAAE,CAAC,KAAK,8CAA8C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,WAAW,CAAC,CAAC,CAAC,EAAE,oDAAoD,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,oEAAoE,OAAO,8PAA8P,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sHAAsH,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oGAAoG,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,8BAA8B,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,kCAAkC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iDAAiD,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeM,EAAuBR,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,uEAAuE,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,sOAA8OE,EAAEC,EAAE,CAAC,KAAK,sHAAsH,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,oIAAoI,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,qEAAqE,OAAO,oKAAoK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0JAAkKE,EAAEC,EAAE,CAAC,KAAK,mDAAmD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,sJAAmKF,EAAEC,EAAE,CAAC,KAAK,oCAAoC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,uHAAuH,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,oQAAoQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+GAA+G,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gLAAmLE,EAAEC,EAAE,CAAC,KAAK,iNAAiN,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,WAAW,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,gJAAwJE,EAAEC,EAAE,CAAC,KAAK,6HAA6H,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,wHAAwH,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,iYAAiY,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wPAAqQE,EAAEC,EAAE,CAAC,KAAK,4EAA4E,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,6BAA6B,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,mTAAyS,CAAC,CAAC,CAAC,CAAC,EAAeO,EAAuBT,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,qEAAqE,OAAO,iQAAiQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oBAAiCE,EAAEC,EAAE,CAAC,KAAK,wBAAwB,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,UAAU,CAAC,CAAC,CAAC,EAAE,iWAAiW,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,wQAAwQ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gHAA2G,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qGAAkHE,EAAEC,EAAE,CAAC,KAAK,ybAAyb,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,4EAA4E,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeM,EAAuBV,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,iBAA8BE,EAAEC,EAAE,CAAC,KAAK,uIAAuI,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,8GAAyG,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yKAAoK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+PAAqP,CAAC,CAAC,CAAC,CAAC,EAAeS,EAAuBX,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,4KAAyLE,EAAEC,EAAE,CAAC,KAAK,2XAA2X,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mDAAmD,CAAC,CAAC,CAAC,EAAE,yBAAiCF,EAAEC,EAAE,CAAC,KAAK,uHAAuH,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qEAAgE,CAAC,CAAC,CAAC,EAAE,4GAAuG,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,wKAAwK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6IAAqJE,EAAEC,EAAE,CAAC,KAAK,+JAA+J,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,kGAAkG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,wRAAwR,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,8DAA2EE,EAAEC,EAAE,CAAC,KAAK,oDAAoD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,uCAAuC,CAAC,CAAC,CAAC,EAAE,wBAAwB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeQ,EAAuBZ,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wUAAqVE,EAAEC,EAAE,CAAC,KAAK,+XAA+X,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,8CAA8C,CAAC,CAAC,CAAC,EAAE,sFAAmGF,EAAEC,EAAE,CAAC,KAAK,uOAAuO,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,wNAAqOF,EAAEC,EAAE,CAAC,KAAK,uOAAuO,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,0GAA0G,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oCAA+B,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4DAA4D,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4QAAyRE,EAAEC,EAAE,CAAC,KAAK,mCAAmC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,KAAkBF,EAAEC,EAAE,CAAC,KAAK,uDAAuD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,SAAsBF,EAAEC,EAAE,CAAC,KAAK,gCAAgC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,sVAAsV,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4EAAyFE,EAAEC,EAAE,CAAC,KAAK,oaAAoa,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAE,4GAA4G,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,uKAA+KE,EAAEC,EAAE,CAAC,KAAK,6OAA6O,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,0CAA0C,CAAC,CAAC,CAAC,EAAE,uMAAuM,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,+EAA4FE,EAAEC,EAAE,CAAC,KAAK,mMAAmM,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,6FAA0GF,EAAEC,EAAE,CAAC,KAAK,0DAA0D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gBAAgB,CAAC,CAAC,CAAC,EAAE,iCAAiC,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,sKAAsK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,CAAC,CAAC,CAAC,EAAeW,EAAuBb,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,2FAA2F,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2PAA2P,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kBAA+BE,EAAEC,EAAE,CAAC,KAAK,gEAAgE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,KAAK,CAAC,CAAC,CAAC,EAAE,+VAA0V,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,oQAAoQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2GAAwHE,EAAEC,EAAE,CAAC,KAAK,iCAAiC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,UAAU,CAAC,CAAC,CAAC,EAAE,wFAAqGF,EAAEC,EAAE,CAAC,KAAK,0DAA0D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,OAAO,CAAC,CAAC,CAAC,EAAE,uHAAoIF,EAAEC,EAAE,CAAC,KAAK,wCAAwC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,UAAU,CAAC,CAAC,CAAC,EAAE,+GAA+G,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,wHAAgIE,EAAEC,EAAE,CAAC,KAAK,6DAA6D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mDAA8C,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,sKAAsK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gEAAgE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sNAAiN,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gHAA6HE,EAAEC,EAAE,CAAC,KAAK,+MAA+M,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,+CAAqC,CAAC,CAAC,CAAC,EAAE,gDAAgD,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,kWAA6V,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,SAAsBE,EAAEC,EAAE,CAAC,KAAK,yCAAyC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,+FAA4GF,EAAEC,EAAE,CAAC,KAAK,gKAAgK,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,yCAAyC,CAAC,CAAC,CAAC,EAAE,6BAA0CF,EAAEC,EAAE,CAAC,KAAK,2bAA2b,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,wDAAqEF,EAAEC,EAAE,CAAC,KAAK,qQAAqQ,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,MAAM,CAAC,CAAC,CAAC,EAAE,sEAAsE,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,yJAAyJ,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,wKAAwK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iGAAyGE,EAAEC,EAAE,CAAC,KAAK,0NAA0N,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,4OAA4O,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,wQAAmQ,CAAC,CAAC,CAAC,CAAC,EAAeY,EAAwBd,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,gEAAgE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sNAAiN,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gHAA6HE,EAAEC,EAAE,CAAC,KAAK,+MAA+M,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,+CAAqC,CAAC,CAAC,CAAC,EAAE,gDAAgD,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,kWAA6V,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,SAAsBE,EAAEC,EAAE,CAAC,KAAK,yCAAyC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,+FAA4GF,EAAEC,EAAE,CAAC,KAAK,gKAAgK,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,yCAAyC,CAAC,CAAC,CAAC,EAAE,6BAA0CF,EAAEC,EAAE,CAAC,KAAK,2bAA2b,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,wDAAqEF,EAAEC,EAAE,CAAC,KAAK,qQAAqQ,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,MAAM,CAAC,CAAC,CAAC,EAAE,sEAAsE,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,yJAAyJ,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,wKAAwK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iGAAyGE,EAAEC,EAAE,CAAC,KAAK,0NAA0N,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,4OAA4O,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,wQAAmQ,CAAC,CAAC,CAAC,CAAC,EAAea,EAAwBf,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,oYAA4YE,EAAEC,EAAE,CAAC,KAAK,iCAAiC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,oBAAe,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,uDAAuD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4DAAyEE,EAAE,SAAS,CAAC,SAAS,QAAQ,CAAC,EAAE,iBAA8BA,EAAE,SAAS,CAAC,SAAS,aAAa,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,cAA2BE,EAAE,SAAS,CAAC,SAAS,eAAe,CAAC,EAAE,aAAa,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,iWAAiW,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,MAAM,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kEAAkE,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,mCAAmC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+BAA4CE,EAAE,SAAS,CAAC,SAAS,aAAa,CAAC,EAAE,gBAA6BA,EAAE,SAAS,CAAC,SAAS,WAAW,CAAC,EAAE,kDAAkD,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gLAAgL,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2CAA2C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gEAAgE,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,qWAAqW,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,MAAM,CAAC,CAAC,CAAC,CAAC,EAAec,EAAwBhB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,oBAAoB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qCAA6CE,EAAE,SAAS,CAAC,SAAS,SAAS,CAAC,EAAE,gIAAgI,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,iWAAiW,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,MAAM,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0BAA0B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gBAA6BE,EAAE,SAAS,CAAC,SAAS,eAAe,CAAC,EAAE,6IAA6I,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,oQAAoQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sHAA0G,CAAC,CAAC,CAAC,CAAC,EAAee,EAAwBjB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,gEAAgE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yHAAoH,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,QAAQ,CAAC,EAAE,qFAAqF,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,aAA0BE,EAAEC,EAAE,CAAC,KAAK,sCAAsC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,wBAAgCE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAE,2CAA4B,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,oQAAoQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0HAA0H,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qEAAqE,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,qEAAqE,OAAO,iQAAiQ,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6DAA6D,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,qEAAqE,OAAO,iQAAiQ,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,uBAAuB,CAAC,EAAE,kDAA+DA,EAAEC,EAAE,CAAC,KAAK,2EAA2E,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,+CAA+C,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,4HAAuH,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,aAAa,CAAC,EAAeA,EAAEC,EAAE,CAAC,KAAK,oFAAoF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,sDAAsD,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAegB,EAAwBlB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,oEAAoE,OAAO,8PAA8P,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+IAA4JE,EAAEC,EAAE,CAAC,KAAK,wGAAwG,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,mDAAmD,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,yBAAyB,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,OAAO,CAAC,CAAC,CAAC,EAAE,0DAAuEF,EAAEC,EAAE,CAAC,KAAK,0FAA0F,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,qEAAkFF,EAAEC,EAAE,CAAC,KAAK,2GAA2G,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,4EAAoFF,EAAEC,EAAE,CAAC,KAAK,qEAAqE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,OAAO,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,0IAAqI,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kEAAkE,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uCAAoDE,EAAEC,EAAE,CAAC,KAAK,mCAAmC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,2EAA2E,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,obAAqa,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,sKAAsK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,sLAAyLE,EAAEC,EAAE,CAAC,KAAK,4DAA4D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,uDAAuD,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,qEAAqE,OAAO,iQAAiQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yDAAiEE,EAAEC,EAAE,CAAC,KAAK,4DAA4D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,EAAE,mGAAsGF,EAAEC,EAAE,CAAC,KAAK,sEAAsE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,2MAAiM,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,KAAK,IAAI,sEAAsE,OAAO,sKAAsK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8HAA8H,CAAC,CAAC,CAAC,CAAC,EAAeiB,EAAwBnB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,mEAAmE,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6DAA0EE,EAAEC,EAAE,CAAC,KAAK,kEAAkE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,qDAAqD,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,uCAA+CE,EAAEC,EAAE,CAAC,KAAK,qGAAqG,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,yMAAsNF,EAAEC,EAAE,CAAC,KAAK,sJAAsJ,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,eAAe,CAAC,CAAC,CAAC,EAAE,8MAA8M,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,oHAAiIE,EAAEC,EAAE,CAAC,KAAK,6KAA6K,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iCAAuB,CAAC,CAAC,CAAC,EAAE,uHAAuH,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,gDAAwDE,EAAEC,EAAE,CAAC,KAAK,kHAAkH,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,oGAAqF,CAAC,CAAC,CAAC,EAAE,+KAA0K,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uCAAoDE,EAAEC,EAAE,CAAC,KAAK,sJAAsJ,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,EAAE,KAAkBF,EAAEC,EAAE,CAAC,KAAK,yHAAyH,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,QAAqBF,EAAEC,EAAE,CAAC,KAAK,4DAA4D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,0CAA0C,CAAC,CAAC,CAAC,CAAC,CAAC,EAAegB,EAAwBpB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,kDAAkD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wKAAwK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oBAAiCE,EAAEC,EAAE,CAAC,KAAK,4DAA4D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,QAAQ,CAAC,CAAC,CAAC,EAAE,6PAA6P,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,wKAAwK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gOAAgO,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,oQAAoQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0jBAA0jB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mTAAyS,CAAC,CAAC,CAAC,CAAC,EAAemB,EAAwBrB,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,mCAAgDE,EAAEC,EAAE,CAAC,KAAK,2BAA2B,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,EAAE,aAA0BF,EAAEC,EAAE,CAAC,KAAK,8BAA8B,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,mFAA8E,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,4NAAyOE,EAAEC,EAAE,CAAC,KAAK,0aAA0a,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,wCAAwC,CAAC,CAAC,CAAC,EAAE,iFAAiF,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,iDAA8DE,EAAEC,EAAE,CAAC,KAAK,yFAAyF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,OAAO,CAAC,CAAC,CAAC,EAAE,8FAA2GF,EAAEC,EAAE,CAAC,KAAK,qDAAqD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAE,6GAA0HF,EAAEC,EAAE,CAAC,KAAK,qDAAqD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,eAAe,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,yGAAoG,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gFAAgF,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2SAAwTE,EAAEC,EAAE,CAAC,KAAK,iRAAiR,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,+CAA0C,CAAC,CAAC,CAAC,EAAE,OAAO,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gCAA6CE,EAAEC,EAAE,CAAC,KAAK,kDAAkD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,oGAA4GF,EAAEC,EAAE,CAAC,KAAK,qDAAqD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,2CAAsC,CAAC,CAAC,CAAC,EAAE,6JAA0KF,EAAEC,EAAE,CAAC,KAAK,qDAAqD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,0CAAqC,CAAC,CAAC,CAAC,EAAE,MAAM,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,oQAAoQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oGAA+F,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,cAA2BE,EAAEC,EAAE,CAAC,KAAK,0FAA0F,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,6MAAoL,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,8OAAyO,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iCAAuB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,0BAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,2BAAiB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,2BAAiB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oFAA4FE,EAAEC,EAAE,CAAC,KAAK,oJAAoJ,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iDAA4C,CAAC,CAAC,CAAC,EAAE,wSAAmS,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yLAAyL,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+KAAgK,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,sKAAsK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gGAA6GE,EAAEC,EAAE,CAAC,KAAK,qDAAqD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gBAAgB,CAAC,CAAC,CAAC,EAAE,iIAAiI,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2RAAiR,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mQAAyP,CAAC,CAAC,CAAC,CAAC,EAAeoB,EAAwBtB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,sEAAsE,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mGAAgHE,EAAEC,EAAE,CAAC,KAAK,8HAA8H,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,6CAA6C,CAAC,CAAC,CAAC,EAAE,2SAAsS,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,oHAAiIE,EAAEC,EAAE,CAAC,KAAK,gXAAgX,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,yKAAsLF,EAAEC,EAAE,CAAC,KAAK,+RAA+R,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,WAAW,CAAC,CAAC,CAAC,EAAE,6EAA0FF,EAAEC,EAAE,CAAC,KAAK,iIAAiI,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,qEAAqE,OAAO,iQAAiQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0GAAuHE,EAAEC,EAAE,CAAC,KAAK,wLAAwL,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gBAAgB,CAAC,CAAC,CAAC,EAAE,+CAA4DF,EAAEC,EAAE,CAAC,KAAK,uIAAuI,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,2HAA2H,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,iLAA8LE,EAAEC,EAAE,CAAC,KAAK,+SAA+S,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,sDAAsD,CAAC,CAAC,EAAeJ,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,uDAAuD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,mGAAmG,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,4DAA4D,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qFAA6FE,EAAEC,EAAE,CAAC,KAAK,iYAAiY,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,MAAM,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,mBAAgCE,EAAEC,EAAE,CAAC,KAAK,0JAA0J,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,eAAe,CAAC,CAAC,CAAC,EAAE,mJAA8I,CAAC,CAAC,CAAC,CAAC,CAAC,EAAemB,EAAwBvB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,yEAAyE,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wIAAgJE,EAAEC,EAAE,CAAC,KAAK,kIAAkI,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,8BAA8B,CAAC,CAAC,CAAC,EAAE,uFAAuF,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,oCAAiDE,EAAEC,EAAE,CAAC,KAAK,8cAA8c,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,oXAA0W,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,4MAAyNE,EAAEC,EAAE,CAAC,KAAK,8OAA8O,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,QAAQ,CAAC,CAAC,CAAC,EAAE,qHAAqH,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,gNAAwNE,EAAEC,EAAE,CAAC,KAAK,4UAA4U,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,EAAE,yHAAyH,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,0FAA0F,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gMAA6ME,EAAEC,EAAE,CAAC,KAAK,kDAAkD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,WAAW,CAAC,CAAC,CAAC,EAAE,gBAAgB,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,qEAAqE,OAAO,iQAAiQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uZAAuZ,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,qEAAqE,OAAO,iQAAiQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0KAA0K,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wcAAmc,CAAC,CAAC,CAAC,CAAC,EAAesB,EAAwBxB,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,6KAAgLE,EAAEC,EAAE,CAAC,KAAK,gOAAgO,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mCAAmC,CAAC,CAAC,CAAC,EAAE,uRAAkR,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,oIAA+H,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,QAAQ,uBAAuB,QAAQ,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAsBA,EAAEC,EAAE,CAAC,KAAK,mLAAmL,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qDAAqD,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAsBA,EAAEC,EAAE,CAAC,KAAK,wJAAwJ,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,8CAA8C,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,4EAA4E,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAC,yBAAsCE,EAAE,SAAS,CAAC,SAAS,gBAAgB,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0EAA0E,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,mDAAmD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,8BAA8B,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,kCAAkC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,uHAAuH,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeuB,EAAwBzB,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,KAAK,CAAC,SAAS,CAAC,yBAAsCE,EAAE,SAAS,CAAC,SAAS,sBAAsB,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wEAAwE,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,wFAAwF,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,8BAA8B,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iHAAuG,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,mHAAmH,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yUAAyU,CAAC,CAAC,CAAC,CAAC,EAAewB,EAAwB1B,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,iGAAkF,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iFAAiF,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,SAAsBE,EAAEC,EAAE,CAAC,KAAK,sCAAsC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gCAA2B,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,OAAoBE,EAAEC,EAAE,CAAC,KAAK,kFAAkF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,gBAAgB,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,uDAAuD,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gCAAgC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,CAAC,CAAC,CAAC,EAAeyB,EAAwB3B,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,6JAA6J,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,sCAAsC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,2EAA2E,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,2CAA2C,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iPAAkO,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uGAAuG,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iHAAiH,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,aAAa,CAAC,EAAE,oGAA+F,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,eAAe,CAAC,EAAE,oFAA+E,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,qFAAgF,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sOAAsO,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,QAAQ,uBAAuB,QAAQ,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAsBA,EAAEC,EAAE,CAAC,KAAK,+OAA+O,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,sEAAsE,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAsBA,EAAEC,EAAE,CAAC,KAAK,0LAA0L,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,6CAA6C,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sEAAsE,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,2CAA2C,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gOAAsN,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,iWAAiW,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,MAAM,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6NAAmN,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iOAAuN,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,wKAAwK,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,8CAA8C,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2PAAsP,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,OAAO,IAAI,uEAAuE,OAAO,mcAAmc,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,MAAM,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,8CAA8C,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qMAAgM,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qCAAqC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,qWAAqW,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,MAAM,CAAC,CAAC,CAAC,CAAC,EAAe0B,EAAwB5B,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2FAA2F,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wBAAqCE,EAAE,SAAS,CAAC,SAAS,mBAAmB,CAAC,EAAE,2GAA2G,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2HAAsH,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gJAAiI,CAAC,EAAeA,EAAE,QAAQ,CAAC,SAAS,GAAG,UAAU,eAAe,KAAK,GAAG,MAAM,GAAG,YAAY,GAAG,IAAI,oEAAoE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uOAAkO,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,qEAAqE,OAAO,6VAA6V,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,MAAM,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qPAAqP,CAAC,EAAeA,EAAE,QAAQ,CAAC,SAAS,GAAG,UAAU,eAAe,KAAK,GAAG,MAAM,GAAG,YAAY,GAAG,IAAI,sEAAsE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4EAAuE,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,mBAAmB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iBAAY,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sOAAsO,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,oQAAoQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,CAAC,CAAC,CAAC,EAAe2B,EAAwB7B,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,6CAA6C,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kEAAkE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wNAAwN,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mEAAgFE,EAAEC,EAAE,CAAC,KAAK,8CAA8C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,iBAAiB,CAAC,CAAC,EAAeF,EAAE,QAAQ,CAAC,SAAS,GAAG,UAAU,eAAe,KAAK,GAAG,MAAM,GAAG,YAAY,GAAG,IAAI,sEAAsE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yFAAyF,CAAC,CAAC,CAAC,CAAC,EAAe4B,EAAwB9B,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,gCAA6CE,EAAEC,EAAE,CAAC,KAAK,mCAAmC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,EAAE,2aAAia,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,yFAAsGE,EAAEC,EAAE,CAAC,KAAK,wHAAwH,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,uCAAuC,CAAC,CAAC,CAAC,EAAE,6GAA0HF,EAAEC,EAAE,CAAC,KAAK,+aAA+a,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,0CAA0C,CAAC,CAAC,CAAC,EAAE,6JAA6J,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,kYAAkY,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,kGAAkG,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,kIAAkI,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,oQAAoQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+MAA0M,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,sKAAsK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oKAA+J,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2EAA2E,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qPAAwPE,EAAEC,EAAE,CAAC,KAAK,kGAAkG,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,2BAA2B,CAAC,CAAC,CAAC,EAAE,2KAAsK,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,gEAAwEE,EAAEC,EAAE,CAAC,KAAK,yFAAyF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,eAAe,CAAC,CAAC,CAAC,EAAE,qVAAwVF,EAAEC,EAAE,CAAC,KAAK,kFAAkF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,6BAAwB,CAAC,CAAC,CAAC,EAAE,2CAA2C,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,8cAA4cE,EAAEC,EAAE,CAAC,KAAK,sEAAsE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,EAAE,wCAAwC,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,CAAC,CAAC,CAAC,EAAe6B,EAAwB/B,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,8EAA8E,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gFAA6FE,EAAEC,EAAE,CAAC,KAAK,6HAA6H,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,+BAA0B,CAAC,CAAC,CAAC,EAAE,2PAAuO,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,yMAAuME,EAAEC,EAAE,CAAC,KAAK,8aAA8a,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,2BAA2B,CAAC,CAAC,CAAC,EAAE,gPAAsO,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,wPAAwP,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,qKAAmKF,EAAEC,EAAE,CAAC,KAAK,iLAAiL,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,iCAAiC,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,aAA0BE,EAAEC,EAAE,CAAC,KAAK,+LAA+L,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,eAAe,CAAC,CAAC,CAAC,EAAE,gUAA2T,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,uEAAuE,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uNAAqNE,EAAEC,EAAE,CAAC,KAAK,2HAA2H,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,wEAAwE,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,sKAAsK,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,yEAAyE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,0QAAgQ,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,sFAAsF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,EAAE,2UAAuT,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,oQAAoQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+IAA+I,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0OAAuPE,EAAEC,EAAE,CAAC,KAAK,mDAAmD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,8HAA8H,CAAC,CAAC,CAAC,CAAC,CAAC,EAAe4B,EAAwBhC,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,0KAA0K,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gTAAgT,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mmBAA0kB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gRAA2Q,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8HAA8H,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ijBAAijB,CAAC,CAAC,CAAC,CAAC,EAAe+B,EAAwBjC,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uiBAAqiBE,EAAEC,EAAE,CAAC,KAAK,mDAAmD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,eAAe,CAAC,CAAC,CAAC,EAAE,0CAAuDF,EAAEC,EAAE,CAAC,KAAK,iFAAiF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,6BAA6B,CAAC,CAAC,CAAC,EAAE,2HAAsH,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,yDAAyD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qOAAwOE,EAAEC,EAAE,CAAC,KAAK,ibAAib,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,eAAe,CAAC,CAAC,CAAC,EAAE,gCAAgC,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,sNAA8NE,EAAEC,EAAE,CAAC,KAAK,yIAAyI,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,uNAAkN,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,mEAA2EE,EAAEC,EAAE,CAAC,KAAK,2JAA2J,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,2VAA8VF,EAAEC,EAAE,CAAC,KAAK,wQAAwQ,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,4BAA4B,CAAC,CAAC,CAAC,EAAE,oZAA+Y,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,sEAAsE,OAAO,2EAA2E,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qNAA6NE,EAAEC,EAAE,CAAC,KAAK,gOAAgO,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,EAAE,yQAA0P,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,6EAA0FE,EAAEC,EAAE,CAAC,KAAK,uMAAuM,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,2BAA2B,CAAC,CAAC,CAAC,EAAE,yHAAyH,CAAC,CAAC,CAAC,CAAC,CAAC,EAAe8B,EAAwBlC,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,qDAAqD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oPAA4PE,EAAEC,EAAE,CAAC,KAAK,gKAAgK,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,uCAAuC,CAAC,CAAC,CAAC,EAAE,8BAA8B,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,0LAAuME,EAAEC,EAAE,CAAC,KAAK,yVAAyV,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,4BAA4B,CAAC,CAAC,CAAC,EAAE,gWAA2V,CAAC,CAAC,EAAeF,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,uQAAuQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,CAAC,CAAC,CAAC,EAC3qzIiC,EAAqB,CAAC,QAAU,CAAC,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,SAAW,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,mBAAqB,CAAC,KAAO,UAAU,CAAC,CAAC",
  "names": ["richText", "u", "x", "p", "Link", "motion", "richText1", "richText2", "richText3", "richText4", "richText5", "richText6", "richText7", "richText8", "richText9", "richText10", "richText11", "richText12", "richText13", "richText14", "richText15", "richText16", "richText17", "richText18", "richText19", "richText20", "richText21", "richText22", "richText23", "richText24", "richText25", "richText26", "richText27", "richText28", "richText29", "richText30", "__FramerMetadata__"]
}