{
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  "sources": ["ssg:https://framerusercontent.com/modules/46tUAdRq9z0flfkTp1ul/NzG03lZyy26svwfjffRa/WlsAwarlG-9.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as a}from\"framer-motion\";import*as o from\"react\";export const richText=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Onboarding emails welcome customers to your company, products or services.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As a key demonstrator of value, a great onboarding sequence should offer a helpful introduction that drives long-term loyalty and engagement.\"}),/*#__PURE__*/t(\"p\",{children:[\"Research by Hive found that welcome emails (aka onboarding emails) have \",/*#__PURE__*/e(\"strong\",{children:\"a typical open rate of 91.43%\"}),\". This makes them one of the most successful email types in existence.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you didn\u2019t already know, it\u2019s possible to send onboarding emails with our climate-conscious email marketing platform \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"So here\u2019s an explanation of what onboarding emails are, the benefits of using them and our top tips for success.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Is An Onboarding Email?\"})}),/*#__PURE__*/e(\"img\",{alt:\"EcoSend welcome email\",className:\"framer-image\",height:\"730\",src:\"https://framerusercontent.com/images/NlmPHV7whllfeZsHTXz1XirVs.png\",srcSet:\"https://framerusercontent.com/images/NlmPHV7whllfeZsHTXz1XirVs.png?scale-down-to=512 512w,https://framerusercontent.com/images/NlmPHV7whllfeZsHTXz1XirVs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/NlmPHV7whllfeZsHTXz1XirVs.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/NlmPHV7whllfeZsHTXz1XirVs.png 2864w\",style:{aspectRatio:\"2864 / 1461\"},width:\"1432\"}),/*#__PURE__*/e(\"p\",{children:\"When someone becomes a customer of yours, it\u2019s always nice to welcome them to the party. More to the point, to recap the value of their purchase, and show them how they can get the most out of their experience with you.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"An onboarding email sequence will do exactly that. It can be triggered whenever a user completes certain actions with your company, products or services.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In short, onboarding emails are an easy, yet highly effective way to boost both engagement and satisfaction with your brand.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"See also: \"}),/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/9-ways-make-money-with-email-marketing-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"9 Ways To Make Money With Email Marketing In 2024\"})})}),/*#__PURE__*/e(\"strong\",{children:\" \"})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Onboarding Content Types\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Checklist and next steps\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer use cases\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Feedback forms\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Product walkthroughs\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reminders and nudges\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How To Use Onboarding Emails\"})}),/*#__PURE__*/e(\"p\",{children:\"If you have a pile of kitchen utensils, you probably realise each one is designed to do a different thing. Where we are going with this one, is that onboarding emails also have a specific purpose - they aren\u2019t the same as other email types.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With onboarding emails considered one of the most important steps of the sales funnel, here\u2019s how to use them for maximum impact.\\xa0\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"strong\",{children:\"To Say Hello\"}),\" \uD83D\uDC4B\"]}),/*#__PURE__*/e(\"p\",{children:\"When you walk into any store, or check into a hotel, you expect someone to greet you especially as a paying customer. Plus, you might have questions or need to be shown your way around.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Onboarding emails are how you offer that initial introduction to your users.\"}),/*#__PURE__*/e(\"p\",{children:\"Given most of the things we buy are now digital, onboarding emails are the equivalent of a human hello and warm smile but in email form.\\xa0\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Give Essential Information\\xa0\"}),\"\uD83D\uDCEB\"]}),/*#__PURE__*/e(\"p\",{children:\"Use onboarding emails to tell users what they need to do to get up and running.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s pretend you just bought some SEO software. An onboarding email might tell you how to add new projects, search for keywords, or conduct SEO audits.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Whatever your product or service happens to do, the onboarding email should concisely explain how to start getting results. That is, after all, what your users have paid for. So the key is to make the journey from A to B as easy as possible for them.\\xa0\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Provide Customer Service\"}),\" \uD83D\uDC81\u200D\u2640\uFE0F\"]}),/*#__PURE__*/e(\"p\",{children:\"Onboarding emails act as digital customer service.\"}),/*#__PURE__*/e(\"p\",{children:\"As well as being there to say hello, they can also provide points of contact should you users need any further help.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You may wish to link to your blog or YouTube channel, where users can find further resources. Though, you can also make the onboarding experience more personal, by giving social media handles, emails or even a phone number where users can reach you if need be.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"What this type of interaction says is that their custom is welcomed and genuinely appreciated. It\u2019s a key part of making a good first impression, so make sure you do it well.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Onboarding Email Examples\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"The style and content of an onboarding email will depend on the niche. For instance, an ecommerce onboarding email may display purchase links to other products. However, a SaaS product will likely feature how-to guides or graphics.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here are a few onboard email examples from different niches to inspire you.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"HotJar\"})}),/*#__PURE__*/e(\"img\",{alt:\"Hotjar onboarding email example\",className:\"framer-image\",height:\"730\",src:\"https://framerusercontent.com/images/OlhsCv9mGBQekroj0Bk1Frx6f4.png\",srcSet:\"https://framerusercontent.com/images/OlhsCv9mGBQekroj0Bk1Frx6f4.png?scale-down-to=1024 827w,https://framerusercontent.com/images/OlhsCv9mGBQekroj0Bk1Frx6f4.png 1180w\",style:{aspectRatio:\"1180 / 1460\"},width:\"590\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.hotjar.com/try-hotjar-today/?utm_campaign=HJ-Search-Leap-US-Brand&utm_source=google&utm_medium=cpc&ads_adid=123782386783&ads_targetid=kwd-301757736238&utm_term=hotjar&keyword=hotjar&matchtype=e&geo=9031120&ads_creative=624889675853&ads_network=g&device=c&adpos=&utm_squad=leap&utm_layout=LP2&gclid=Cj0KCQiA6LyfBhC3ARIsAG4gkF-u083x2bqZpeCW2OvAbKCnzk8FBvmM9q3iNL_Mq0ji_ZKai-YidHQaAmNsEALw_wcB\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"HotJar\"})}),\" is a nifty tool. It allows you to visually see user journeys on your website through heatmapping.\"]}),/*#__PURE__*/e(\"p\",{children:\"This onboarding sequence does a brilliant job at introducing the product, but also allowing users to get straight to work. Underneath, HotJar included a tracking code to be added to a website, making it super easy to get the results users are in search of.\"}),/*#__PURE__*/e(\"p\",{children:\"The entire email feels clean, fresh and not at all overbearing. Given how intelligent HotJar's tools are, the simplicity of this email hits all the right notes.\"}),/*#__PURE__*/e(\"h3\",{children:\"NordVPN\"}),/*#__PURE__*/e(\"img\",{alt:\"NordVPN onboarding email\",className:\"framer-image\",height:\"688\",src:\"https://framerusercontent.com/images/9lWSeJIKMpXvtJE0fGrU5k4vq6c.png\",srcSet:\"https://framerusercontent.com/images/9lWSeJIKMpXvtJE0fGrU5k4vq6c.png?scale-down-to=512 512w,https://framerusercontent.com/images/9lWSeJIKMpXvtJE0fGrU5k4vq6c.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/9lWSeJIKMpXvtJE0fGrU5k4vq6c.png 1458w\",style:{aspectRatio:\"1458 / 1377\"},width:\"729\"}),/*#__PURE__*/e(\"p\",{children:\"If you've purchased a VPN, then it's fair to say you already know exactly what it does, along with its benefits.\"}),/*#__PURE__*/t(\"p\",{children:[\"In their onboarding email, \",/*#__PURE__*/e(n,{href:\"https://nordvpn.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"NordVPN\"})}),\" have kept the content to a minimum. All they tell you is where to download their product you just bought if you haven't already done so.\"]}),/*#__PURE__*/e(\"p\",{children:\"For NordVPN and their users, this format works, seen as everyone already knows what they are doing. So why overcomplicate things? Instead, this welcome email keeps to what users are truly interested in.\"}),/*#__PURE__*/e(\"p\",{children:\"As a side note, the branding colours of each product also look super slick, while helping to remain distinguished from each other. Great job, NordVPN!\"}),/*#__PURE__*/e(\"h3\",{children:\"Space NK\"}),/*#__PURE__*/e(\"img\",{alt:\"onboarding email example space nk\",className:\"framer-image\",height:\"737\",src:\"https://framerusercontent.com/images/S4MZlH6q5wVpm8bQooEfgGKcGA.png\",srcSet:\"https://framerusercontent.com/images/S4MZlH6q5wVpm8bQooEfgGKcGA.png 697w\",style:{aspectRatio:\"697 / 1475\"},width:\"348\"}),/*#__PURE__*/t(\"p\",{children:[\"It's worth sharing a different example of an ecommerce onboarding email. This one is by \",/*#__PURE__*/e(n,{href:\"https://www.spacenk.com/uk/home\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Space NK\"})}),\" who are a luxury beauty retailer.\"]}),/*#__PURE__*/e(\"p\",{children:\"This particular onboarding email has a clear 'block template' design, making it easy on the eye when navigating through each section. By the same token, the reader doesn't feel overwhelmed with products or even a long scroll to the bottom of the email.\"}),/*#__PURE__*/e(\"p\",{children:\"The design of the email is also an example of how to inject personality into your onboarding emails. This particular design feels in-keeping with Space NK's physical stores, thus helping to recap the value and brand positioning within the digital onboarding process.\"}),/*#__PURE__*/e(\"h3\",{children:\"Magnet Kitchens\"}),/*#__PURE__*/e(\"img\",{alt:\"Magnet kitchens email\",className:\"framer-image\",height:\"688\",src:\"https://framerusercontent.com/images/Acbi1siLPKd9lO00LjARUJWZbI.png\",srcSet:\"https://framerusercontent.com/images/Acbi1siLPKd9lO00LjARUJWZbI.png?scale-down-to=1024 638w,https://framerusercontent.com/images/Acbi1siLPKd9lO00LjARUJWZbI.png 858w\",style:{aspectRatio:\"858 / 1376\"},width:\"429\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.magnet.co.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Magnet\"})}),\" have an online kitchen design tool which requires registration to use. Once you do so, Magnet sends you the following onboarding email.\"]}),/*#__PURE__*/e(\"p\",{children:\"Although we associate the design process with visuals, Magnet have kept their onboarding email text heavy. That said, the copy remains succinct. It clearly states the four easy steps you need to take to get from kitchen design to installation.\"}),/*#__PURE__*/e(\"p\",{children:\"A nice touch at the end of the email are the 'Which? Best Buy' accolades. If you have any similar awards to display, it instills trust for your users - a great thing to emphasise at the start of their journey with you.\"}),/*#__PURE__*/e(\"h3\",{children:\"Yoast\"}),/*#__PURE__*/e(\"img\",{alt:\"Yoast email\",className:\"framer-image\",height:\"644\",src:\"https://framerusercontent.com/images/lsfOj3LHoL0leWfdLS8W9VWF8.png\",srcSet:\"https://framerusercontent.com/images/lsfOj3LHoL0leWfdLS8W9VWF8.png?scale-down-to=1024 656w,https://framerusercontent.com/images/lsfOj3LHoL0leWfdLS8W9VWF8.png 826w\",style:{aspectRatio:\"826 / 1288\"},width:\"413\"}),/*#__PURE__*/t(\"p\",{children:[\"Also feeling similar to a landing page is the onboarding email for \",/*#__PURE__*/e(n,{href:\"https://yoast.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Yoast's\"})}),\" summer school.\"]}),/*#__PURE__*/e(\"p\",{children:\"This onboarding example works a little differently, in that it's not trying to sell a product or service. Rather, it's an itinerary for a digital workshop. So, think of it more of a lead magnet onboarding sequence.\"}),/*#__PURE__*/e(\"p\",{children:\"In true Yoast style, the email look and design has a personal feel to it. The Yoast team are very visible on social media, so you really do get to know them all beyond the product itself. This is in contrast to other SEO tools such as SurferSEO and Semrush, where the emails stick to talking about the product.\"}),/*#__PURE__*/t(\"p\",{children:[\"There's no right or wrong here. But all in all, onboarding emails can take many different tones which is what makes them so versatile. After all, this is \",/*#__PURE__*/e(\"em\",{children:\"your\"}),\" introduction to \",/*#__PURE__*/e(\"em\",{children:\"your\"}),\" customers.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Trainline\"}),/*#__PURE__*/e(\"img\",{alt:\"Trainline email\",className:\"framer-image\",height:\"647\",src:\"https://framerusercontent.com/images/wsjjceJxUpGHyZQ43ZpvgTD7V3I.png\",srcSet:\"https://framerusercontent.com/images/wsjjceJxUpGHyZQ43ZpvgTD7V3I.png?scale-down-to=1024 742w,https://framerusercontent.com/images/wsjjceJxUpGHyZQ43ZpvgTD7V3I.png 939w\",style:{aspectRatio:\"939 / 1295\"},width:\"469\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.thetrainline.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Trainline\"})}),\" sells train tickets via a website and app.\"]}),/*#__PURE__*/e(\"p\",{children:\"In this case, the Trainline onboarding email welcomes users, but directs them to download the app if they haven't already.\"}),/*#__PURE__*/e(\"p\",{children:\"With the app downloaded, it's not just easier for customers to access their tickets, but also easier for Trainline to push notifications. So, this is one example of an onboarding email that has considered the ongoing marketing strategy at play.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Onboarding Email Benefits - They Help Create A Positive Introduction While Reducing Churn\"})}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s really not difficult to send an onboarding email sequence - it's well worth your while too.\"}),/*#__PURE__*/t(\"p\",{children:[\"According to \",/*#__PURE__*/e(n,{href:\"https://www.wyzowl.com/customer-onboarding-statistics/#:~:text=Over%2090%25%20of%20customers%20feel,them%20after%20they've%20bought.\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Wyzowl\"})}),\", 55% of people say they\u2019ve returned a product because they didn\u2019t fully understand how to use it.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"If that product happens to be expensive, or there\u2019s a lot riding on it for their business, can you blame them?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Onboarding emails can remove any blockages in the customer journey or experience. Use them to outline how to use your product, and ultimately get the most value out of it. Specifically, if you know there are any common sticking points with understanding your product, onboarding emails can break down the information in a more tangible way.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When your users fully understand how to use your product, they are more likely to be satisfied with it. Happy customers are not the ones at risk of churn.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Furthermore, Wyzol also states that 88% of users are more likely to be loyal to a business which delivers a great onboarding experience.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So there you go!\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"When Should You Send Onboarding Emails?\"})}),/*#__PURE__*/e(\"p\",{children:\"74% of users expect to receive a welcome email as soon as they subscribe - WordStream\"}),/*#__PURE__*/e(\"p\",{children:\"With an email automation platform such a EcoSend, you can trigger an onboarding email as soon as someone subscribes.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It's best to follow up with an email promptly, seen as users will be expecting to hear from you. Leave it too late, and it could appear like you've forgotten about them.\"}),/*#__PURE__*/e(\"p\",{children:\"Just make sure you have a winning formula with your onboarding emails. Learn what works for your brand, and ultimately, what achieves your goals.\"}),/*#__PURE__*/e(\"p\",{children:\"If open rates dip, then your onboarding sequences may need some work. So always keep an eye on open rates, click-through rates and any other metrics of interest, since onboarding emails should be one of your most successful campaign types.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Create Incredible Onboarding Emails Today With EcoSend\"})}),/*#__PURE__*/e(\"p\",{children:\"Creating amazing onboarding emails has never been easier with EcoSend.\"}),/*#__PURE__*/e(\"p\",{children:\"Our new email marketing tool gives you all the features you need to send every kind of campaign. The clever twist, is that EcoSend is also helping to tackle climate change. EcoSend runs on renewable energy sources, and we'll plant trees on your behalf for using us.\"}),/*#__PURE__*/t(\"p\",{children:[\"With flexible plans to suit all budgets and usage needs, all you need to do is \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"pick a plan to get started\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Have any questions on all things onboarding emails or EcoSend? \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Drop us a message\"})}),\" and we'll be right with you. \"]})]});export const richText1=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In search of Mailchimp alternatives?\"}),/*#__PURE__*/e(\"p\",{children:\"Mailchimp may be one of the biggest names in the email marketing space, but that doesn't mean it's necessarily the right fit for you. \"}),/*#__PURE__*/t(\"p\",{children:[\"Recently, Mailchimp announced changes both to its free and paid plans. This has left some users searching for \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/mailchimp-alternative\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"an alternative to Mailchimp\"})}),\". \"]}),/*#__PURE__*/e(\"p\",{children:\"Luckily, many other options exist whether you are just starting out with email marketing or have an established list you are looking to grow. \"}),/*#__PURE__*/e(\"p\",{children:\"Whatever the reason you're in search of a Mailchimp alternative, buckle up to discover these 9 options to consider for 2025.\"}),/*#__PURE__*/e(\"h2\",{children:\"Best Mailchimp Alternatives In 2025\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 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Start your free trial today by clicking the above link. \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1Good to know:\"}),\" EcoSend also offers a\",/*#__PURE__*/e(n,{href:\"https://ecosend.io/migration\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\" free Mailchimp migration service\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"You can also \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"reach out to us\"})}),\" if you have any questions!! \"]}),/*#__PURE__*/e(\"h2\",{children:\"EmailOctopus\"}),/*#__PURE__*/e(\"img\",{alt:\"email octopus vs mailchimp\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/WD523dymbPZgkyR1KddBMDB8Ng.png\",srcSet:\"https://framerusercontent.com/images/WD523dymbPZgkyR1KddBMDB8Ng.png?scale-down-to=512 512w,https://framerusercontent.com/images/WD523dymbPZgkyR1KddBMDB8Ng.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/WD523dymbPZgkyR1KddBMDB8Ng.png 1200w\",style:{aspectRatio:\"1200 / 300\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"With its sprightly sea themed functionality, EmailOctopus offers some quirky differentiation within the email marketing space.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s also fair to say that the features available through EmailOctopus are as equally as vast as the ocean. These include an email builder, email templates, visual builder, advanced sequences, landing page builder, analytics, integrations, forms, custom fields and more.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"There are also various levels of support including live chat, email and priority support.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"EmailOctopus pricing\"}),/*#__PURE__*/e(\"p\",{children:\"EmailOctopus has a free starter plan for up to 2,500 subscribers and 10,000 max emails per month. For solopreneurs just starting out with email marketing, this could definitely work for you as this plan is also limited to one user.\"}),/*#__PURE__*/e(\"p\",{children:\"Paid plans start at \\xa38 per month for 500 subscribers and 10,000 emails.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The most expensive plan listed is for those ultra large send lists. For \\xa31,024 per month, you can send up to 4,800,000 emails to up to 480,000 subscribers.\"}),/*#__PURE__*/e(\"p\",{children:\"Custom packages for larger requirements are also available.\"}),/*#__PURE__*/e(\"p\",{children:\"While EmailOctopus is based in the UK, international pricing for USD, CAD, EUR and AUD is also available.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"GetResponse\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"getresponse vs mailchimp\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/3dueVLirdzgKSXgqafITrg3Lbso.png\",srcSet:\"https://framerusercontent.com/images/3dueVLirdzgKSXgqafITrg3Lbso.png?scale-down-to=512 512w,https://framerusercontent.com/images/3dueVLirdzgKSXgqafITrg3Lbso.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3dueVLirdzgKSXgqafITrg3Lbso.png 1200w\",style:{aspectRatio:\"1200 / 300\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Email marketers will not be short of features if they use GetResponse. You'll get access to tools such as automation, autoresponders, platform and support, list management, segmentation, landing pages and a website builder.\"}),/*#__PURE__*/e(\"p\",{children:\"Based in Poland, it\u2019s fair to say that GetResponse is one of the best known players in the email marketing space, especially in terms of Mailchimp alternatives.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Beyond email, GetResponse offers a landing page builder and a built-in CRM which may be extremely appealing to ecommerce businesses in particular.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"GetResponse pricing\"}),/*#__PURE__*/t(\"p\",{children:[\"GetResponse has a free plan, allowing you to get to know the features and functionality for up to 30 days before you commit. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Paid plans can be priced as monthly, 12 months or 18 months. As you might expect, the longer you commit for, the cheaper your plan will be.\"]}),/*#__PURE__*/e(\"p\",{children:\"Sticking with monthly pricing, and the cheapest GetResponse plan starts at \\xa313 per month for 1,000 contacts. The most expensive plan is for GetResponse MAX costing \\xa31,099 per month for 100,000 contacts.\"}),/*#__PURE__*/e(\"p\",{children:\"There are a wide choice of plans in between, meaning there\u2019s something for all businesses not to mention budgets with GetResponse.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"HubSpot\"}),/*#__PURE__*/e(\"img\",{alt:\"hubspot vs mailchimp\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/jJpA7W4TizW8toATIR8iv0YYsk.png\",srcSet:\"https://framerusercontent.com/images/jJpA7W4TizW8toATIR8iv0YYsk.png?scale-down-to=512 512w,https://framerusercontent.com/images/jJpA7W4TizW8toATIR8iv0YYsk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/jJpA7W4TizW8toATIR8iv0YYsk.png 1200w\",style:{aspectRatio:\"1200 / 300\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s impossible to write a post detailing alternatives to Mailchimp without mentioning one of the biggest players on the market, HubSpot.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Like with Mailchimp, it\u2019s possible to pretty much do it all with HubSpot. It has plans for marketing, sales, customer service, CMS and operations.\"}),/*#__PURE__*/e(\"p\",{children:\"Though, it\u2019s fair to say that HubSpot really is designed for larger organisations or marketing experts. This is due both to the complexity of the tools available along with its steep pricing model.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Something that HubSpot does incredibly well is provide helpful resources across marketing, and email marketing is no exception. So if you\u2019re able to dedicate the time to study these, it will definitely boost your overall strategy.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"HubSpot Pricing\"}),/*#__PURE__*/e(\"p\",{children:\"There are several HubSpot price plans available, depending on the services you need.\"}),/*#__PURE__*/e(\"p\",{children:\"Focusing on the Marketing Hub, a 'Professional' package starts at $800 per month. Upgrade to 'Enterprise' and this will cost a whopping $3,600 per month - this makes HubSpot one of the most expensive email marketing tools out there.\"}),/*#__PURE__*/e(\"p\",{children:\"That said, for larger businesses who can absorb the cost because they need the features that HubSpot provides, price won't be the determining factor.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Enjoying this post so far? Sign up for the \"}),/*#__PURE__*/e(n,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"free EcoSend newsletter,\"})})}),/*#__PURE__*/e(\"strong\",{children:\" and we\u2019ll send you even more helpful content like this right to your inbox!\\xa0\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Mailerlite\"}),/*#__PURE__*/e(\"img\",{alt:\"mailerlite vs mailchimp\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/AIkA5IR6FE4DUfYWEDSp59PaR0.png\",srcSet:\"https://framerusercontent.com/images/AIkA5IR6FE4DUfYWEDSp59PaR0.png?scale-down-to=512 512w,https://framerusercontent.com/images/AIkA5IR6FE4DUfYWEDSp59PaR0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/AIkA5IR6FE4DUfYWEDSp59PaR0.png 1200w\",style:{aspectRatio:\"1200 / 300\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Founded in 2010, Mailerlite was born out of a desire to help businesses grow.\"}),/*#__PURE__*/e(\"p\",{children:\"With a focus on clean functionality, Mailerlite is one of the few email marketing platforms that has a clear set of values listed on its website. So if you\u2019re in search of Mailchimp alternatives that are purpose-driven, Mailerlite could just be up your street.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Even better, Mailerlite offers lots of tools beyond email. But focusing on their email features, these include a drag and drop newsletter editor, rich-text style editor, image library, templates, custom HTML campaigns, AI writing assistant and email automation templates.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Mailerlite pricing\"}),/*#__PURE__*/e(\"p\",{children:\"Mailerlite has a free plan for up to 1,000 subscribers.\"}),/*#__PURE__*/e(\"p\",{children:\"Paid plans can be priced monthly or yearly, with USD or EUR currencies available.\"}),/*#__PURE__*/e(\"p\",{children:\"Based on the cost of a monthly plan, the cheapest Mailerlite plan starts at $10 per month. This will allow you to send up to 500 subscribers and 12,000 monthly email sends.\"}),/*#__PURE__*/t(\"p\",{children:[\"The most expensive plan is for 500,000 contacts costing $1,900 per month. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Though as with other email providers, you can use the slider tool on the pricing page to create a custom quote to suit your needs. There are lots of plans which offer fantastic value for money, with a 5,000 contact list on the \u2018Advanced\u2019 plan coming in at $50 per month.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Moosend\"}),/*#__PURE__*/e(\"img\",{alt:\"moosend vs mailchimp\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/U8WoJz97is1eND5YeXi6IWiZc.png\",srcSet:\"https://framerusercontent.com/images/U8WoJz97is1eND5YeXi6IWiZc.png?scale-down-to=512 512w,https://framerusercontent.com/images/U8WoJz97is1eND5YeXi6IWiZc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/U8WoJz97is1eND5YeXi6IWiZc.png 1200w\",style:{aspectRatio:\"1200 / 300\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Promising \u2018emails that click!\u2019 \u2014 Moosend offers A/B testing, email templates, personalised templates, segmentation and reporting as part of its vast array of features.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Conveniently for this post, Moosend has a Mailchimp Vs Moosend comparison page. Some of the reasons Moosend states it is a worthy Mailchimp alternative include cheaper plans and more conversional features including the ability to send transactional emails. Plus custom reports, countdown timers and even weather-based personalisation.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Moosend pricing\"}),/*#__PURE__*/e(\"p\",{children:\"Moosend has a free trial available for up to 30 days catering up to 1,000 contacts.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Monthly packages are priced from $9 per month for up to 500 subscribers. Plans run up to 1,000,000 subscribers costing $5,840 per month.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Opting for a yearly plan is how to make savings with a Moosend plan. For modest lists of up to 5,000 contacts, you can pick up a Pro plan for just $38 per month.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Sender\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/64U89wFRAdp4UgtELrdD9Q3Cjs.png\",srcSet:\"https://framerusercontent.com/images/64U89wFRAdp4UgtELrdD9Q3Cjs.png?scale-down-to=512 512w,https://framerusercontent.com/images/64U89wFRAdp4UgtELrdD9Q3Cjs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/64U89wFRAdp4UgtELrdD9Q3Cjs.png 1200w\",style:{aspectRatio:\"1200 / 300\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"In search of automated email workflows? Sender has got you covered, with endless customisable triggers and steps that take moments not months to set up.\"}),/*#__PURE__*/e(\"p\",{children:\"Alongside all the usual suspects, Sender offers some highly intuitive features to help you best understand the performance of your email campaigns. This includes a newsletter heatmap, allowing you to see which aspects of your newsletter users engaged with the most, and where they lost interest.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With a particular focus on helping ecommerce websites to grow, Sender has gone all out to ensure you can best understand your customers based on how they interact with your campaigns.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Sender pricing\"}),/*#__PURE__*/t(\"p\",{children:[\"Sender offers a free forever plan for up to 2,500 subscribers which is pretty neat. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Moving onto paid plans, these start at \\xa315.20 per month for up to 2,500 subscribers if you opt for monthly billing. Monthly Sender plans cost up to \\xa31,328 for up to 200,000 subscribers and up to 4,800,000 emails sent per month.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Something we absolutely love about the Sender pricing is a one-click option to compare your chosen plan with Mailchimp pricing. For instance, opt for the Standard plan for up to 10,000 contacts on a yearly contract, and this will cost \\xa337.99 per month, which Sender states is 72% cheaper than Mailchimp.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"SendX\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/YXKySKEd7REQQ5a4OkuaVzBwY.png\",srcSet:\"https://framerusercontent.com/images/YXKySKEd7REQQ5a4OkuaVzBwY.png?scale-down-to=512 512w,https://framerusercontent.com/images/YXKySKEd7REQQ5a4OkuaVzBwY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YXKySKEd7REQQ5a4OkuaVzBwY.png 1200w\",style:{aspectRatio:\"1200 / 300\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"For those with a very small number of contacts, SendX is another Mailchimp alternative that could be a better fit for where you\u2019re at now. It has packages based on 1-15,000 subscribers, which is far less than most other providers, but perhaps ideal for startups or side hustles.\"}),/*#__PURE__*/e(\"p\",{children:\"The range of features SendX offers includes unlimited email sends, email drip campaigns, drag & drop editor, A/B split testing, deliverability booster, email web forms, page targeting, Custom HTML & CSS, segmentation and more.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A huge pro is that you can get to grips with all these different features if you\u2019re moving up from Mailchimp\u2019s free plan. Yet by the same token, you don\u2019t have to commit to an extremely expensive subscription by making the leap.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"However, should your subscriber count max out the 15,000 limit, you\u2019ll need to find yet another Mailchimp alternative.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"SendX Pricing\"}),/*#__PURE__*/e(\"p\",{children:\"SendX starts at $7.49 per month for up to 1,000 contacts if you commit to an annual package.\"}),/*#__PURE__*/e(\"p\",{children:\"The most expensive package SendX is the 10,001 - 15,000 subscriber package, costing $79 per month, or $59 per month for the annual package.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"SendX offers a free 14 day trial.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"What To Consider Before Choosing An Email Marketing Platform\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"How many contacts do I have, and how will this figure change in the near future?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"What features will most help me achieve my goals? For instance, audience segmentation, A/B testing, personalised sequencing etc.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"What is the general reputation of the company? Do they have great customer service I can contact easily whenever I need to?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"What experience does the platform have in businesses of my size or niche? Will they be able to cater to my specific needs?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Will the features provide the best experience for users, and reflect my business in the best possible light? (Aspects such as design features, excellent security measures etc.)\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"How much does each tier cost, and can I scale up or down as needed?\\xa0\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Read more:\"}),\" \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/how-to-choose-the-best-email-marketing-platform-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"How To Choose The Best Email Marketing Platform In 2024\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Mailchimp Vs Mailchimp Alternatives: How Do They Compare?\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/CdPzquSiSo8pe2pRTgW5X0Wt8og.png\",srcSet:\"https://framerusercontent.com/images/CdPzquSiSo8pe2pRTgW5X0Wt8og.png?scale-down-to=512 512w,https://framerusercontent.com/images/CdPzquSiSo8pe2pRTgW5X0Wt8og.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/CdPzquSiSo8pe2pRTgW5X0Wt8og.png 1200w\",style:{aspectRatio:\"1200 / 300\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Now you\u2019ve taken a look at the competition, let\u2019s refresh with the original product.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Mailchimp is a marketing automation platform that\u2019s best associated with email marketing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Founded 20 years ago, Mailchimp started out as an email tool aimed at small businesses. Now Mailchimp owns the largest market share in the email space, alongside the likes of Constant Contact, Campaign Monitor, Mailjet and AWeber.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As well as email newsletters, you can also build landing pages and digital ads with Mailchimp. Plus create a website, set appointments and create a social media presence.\"}),/*#__PURE__*/e(\"p\",{children:\"This makes Mailchimp more of a Swiss army knife in terms of the tools it can provide across all areas of your business.\"}),/*#__PURE__*/e(\"p\",{children:\"Though for anyone in search of an alternative to Mailchimp, all of the above is not always what they are looking for, or even affordable.\"}),/*#__PURE__*/e(\"h3\",{children:\"Mailchimp Pricing\"}),/*#__PURE__*/e(\"p\",{children:\"Mailchimp pricing depends on the plan you select, along with the number of contacts you have, with contact options ranging between 500 and 250,000+ contacts.\"}),/*#__PURE__*/e(\"p\",{children:\"The cheapest Mailchimp paid plan is for 500 contacts and costs $13 per month. However, once you grow your email list, you'll need to upgrade your subscription.\"}),/*#__PURE__*/e(\"p\",{children:\"Based on a 10,000 user contact list, plans range from $100 per month to $350 per month.\"}),/*#__PURE__*/e(\"p\",{children:\"At the top end of the scale, plans for contact lists with 200,000 or more contacts start at $1,510 per month. Granted, few lists will reach this size, but it's still worth thinking about depending on the growth rate of your list.\"}),/*#__PURE__*/e(\"h3\",{children:\"Mailchimp Free Plan\"}),/*#__PURE__*/e(\"p\",{children:\"A free plan also exists for businesses with up to 500 contacts. Though, features are severely limited compared with any of the paid Mailchimp plans.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As noted above, restrictions to the free Mailchimp plan were announced in February 2023.\"}),/*#__PURE__*/t(\"p\",{children:[\"Mailchimp has now introduced a monthly send limit of 1,000 email sends.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"On the free Mailchimp plan, you'll get:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"1 seat\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Email support for 30 days\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Pre-built email templates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"300+ integrations\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Basic reporting + analytics\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Forms + landing pages\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Creative assistant\"})})]}),/*#__PURE__*/e(\"p\",{children:\"That said, the free plan does not include 16 other key features such as segmentation, A/B testing or email scheduling.\"}),/*#__PURE__*/e(\"h2\",{children:\"Mailchimp Alternatives FAQs\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve answered some of the most common questions about Mailchimp alternatives below.\"}),/*#__PURE__*/e(\"p\",{children:\"If you have any further questions, including if you\u2019re looking for a customised solution for your business, then feel free to reach out to us.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"What Is Mailchimp?\"}),/*#__PURE__*/e(\"p\",{children:\"At its heart, Mailchimp is an email marketing platform aimed at growing businesses, although the platform also has various tools and functionality that go beyond its original offering. Founded in 2001, Mailchimp was originally designed to offer businesses an alternative to expensive email software that was around at the time. Since then, Mailchimp has become one of the biggest names in the email space and in 2021 the company was acquired by Intuit.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Is Mailchimp Used For?\"}),/*#__PURE__*/e(\"p\",{children:\"Although it now offers lots of services, Mailchimp is primarily used for creating email marketing campaigns. The key aspects Mailchimp offers relating to emails include email templates, segmentation, automation, analytics and AI.\"}),/*#__PURE__*/e(\"h3\",{children:\"How To Migrate From Mailchimp\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re planning on joining us here at EcoSend we\u2019ve created a handy document running you through each step of Mailchimp migration.\"}),/*#__PURE__*/e(\"p\",{children:\"Need any further assistance, or thinking of migrating from a different platform? Reach out to us at any time and our team will be able to provide further help.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Why Look For Mailchimp Alternatives?\"}),/*#__PURE__*/e(\"p\",{children:\"As a business, email marketing campaigns are a big part of how you communicate with your customers and keep them engaged. So it\u2019s fair to say that if any aspect isn\u2019t being fulfilled by Mailchimp then you\u2019ll be in search of another option.\"}),/*#__PURE__*/e(\"p\",{children:\"In August 2022, Mailchimp announced its CEO would be stepping down after 21 years at the helm. Huge company changes don\u2019t necessarily mean the product itself is changing too. But, coupled with some widespread news reports about data breaches, businesses may consider whether Mailchimp is still the right fit.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s also not forget the pricing of Mailchimp, which similar to HubSpot can be too expensive for most businesses to justify, especially those with larger contact lists.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Even for those starting out, if you have above 500 contacts, or need access to the full range of features of a premium account, Mailchimp may prove too costly.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"How To Create A Newsletter In Mailchimp\"}),/*#__PURE__*/t(\"p\",{children:[\"With a paid subscription, it\u2019s possible to build a stunning array of newsletters in Mailchimp, by accessing the Campaign tab. Other free tools exist elsewhere on the internet where you can design beautiful campaigns or email newsletters, including the free \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/free-email-builder/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend HTML email builder\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Is Mailchimp Free To Use?\"}),/*#__PURE__*/e(\"p\",{children:\"Mailchimp does indeed have a free plan. It is limited to 1 seat, 500 contacts and 2,500 monthly email sends - now 1,000 monthly email sends as of February 2023.\"}),/*#__PURE__*/e(\"p\",{children:\"Only five features are available on the free plan including email support for 30 days only, pre-built email templates, basic reporting and analytics, forms and landing pages along with creative assistant.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Is There A UK Alternative Of Mailchimp?\"}),/*#__PURE__*/e(\"p\",{children:\"Yes! EcoSend is an email marketing platform that\u2019s proudly based in the UK. We have customers from all corners of the globe, so wherever you are located \u2014 if you are in search of a sustainable email platform we\u2019d be happy to help you!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Email Marketing Automation Made Simple And Greener!\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re wanting to switch to our own Mailchimp alternative EcoSend, we\u2019d be more than happy to welcome you on board.\\xa0 \"}),/*#__PURE__*/t(\"p\",{children:[\"Scroll up to claim your free trial of EcoSend, or to \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/demo\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"book in a demo\"})}),\" with us.\"]}),/*#__PURE__*/e(\"p\",{children:\"Need any further help with your email marketing needs? Drop us a message and we'll be with you shortly!\\xa0\\xa0 \"})]});export const richText2=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Whether you want more clicks to your website or simply more sales \u2014 email marketing can make it happen. \"}),/*#__PURE__*/t(\"p\",{children:[\"Email has a typical ROI of $42 for every $1 spent making it one of \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"the most lucrative\"})}),\" marketing tools in existence.\"]}),/*#__PURE__*/e(\"p\",{children:\"Being on top of all the latest email marketing trends will ensure your campaigns hit it out of the park.\"}),/*#__PURE__*/t(\"p\",{children:[\"That\u2019s because you\u2019ll know you\u2019re not only doing everything right, but that you\u2019re moving with the times instead of relying on outdated \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"email marketing\"})}),\" techniques which no longer wow your subscribers.\\xa0 \"]}),/*#__PURE__*/e(\"p\",{children:\"So here are 7 email marketing trends to consider using in 2025 to help refresh your strategy.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Sustainable Email Marketing\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"301\",src:\"https://framerusercontent.com/images/a3TQjO3OsRzMlkkdAr4e8TUEd2M.jpg\",srcSet:\"https://framerusercontent.com/images/a3TQjO3OsRzMlkkdAr4e8TUEd2M.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/a3TQjO3OsRzMlkkdAr4e8TUEd2M.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/a3TQjO3OsRzMlkkdAr4e8TUEd2M.jpg 1200w\",style:{aspectRatio:\"1200 / 603\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to email marketing trends, there\u2019s no better place to start than sustainable email marketing.\"}),/*#__PURE__*/t(\"p\",{children:[\"That\u2019s because for the first time, it\u2019s \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/about\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"now possible to reduce and offset carbon emissions\"})}),\" associated with your digital marketing.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Few people even realise that email has a carbon footprint. In reality, research has shown every email sent generates between anywhere up to 26g of carbon emissions depending on its weight. With over 300 billion emails sent per day, that soon adds up.\"}),/*#__PURE__*/t(\"p\",{children:[\"Don't panic! You don't have to stop sending emails altogether, especially if they are a crucial revenue driver to your business. But, you \",/*#__PURE__*/e(\"em\",{children:\"should\"}),\" consider switching to a greener platform.\"]}),/*#__PURE__*/e(\"p\",{children:\"Our systems run on renewable energy, and we\u2019ll plant trees on your business\u2019s behalf. We\u2019re also reinvesting some of our profits into climate-related causes.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Bonus:\"}),\" Our packages are cheaper than all the big names all while being greener. You won\u2019t have to miss out on any of the tools you need either!\\xa0\"]}),/*#__PURE__*/e(n,{href:\"9 Mailchimp Alternatives For 2025 \u2014 Free, Cheap & Best Options \u2709\uFE0F \",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/Kto17J1pKZC3mS15CHx61kWUlwE.jpg\",srcSet:\"https://framerusercontent.com/images/Kto17J1pKZC3mS15CHx61kWUlwE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Kto17J1pKZC3mS15CHx61kWUlwE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Kto17J1pKZC3mS15CHx61kWUlwE.jpg 1200w\",style:{aspectRatio:\"1200 / 300\"},width:\"600\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Interactive Email\"}),/*#__PURE__*/e(\"img\",{alt:\"Interactive email\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/7qmYjjLEVtHtCPmXHdLW2HRx8Y.png\",srcSet:\"https://framerusercontent.com/images/7qmYjjLEVtHtCPmXHdLW2HRx8Y.png?scale-down-to=512 512w,https://framerusercontent.com/images/7qmYjjLEVtHtCPmXHdLW2HRx8Y.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/7qmYjjLEVtHtCPmXHdLW2HRx8Y.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive emails contain functional elements that keep your subscribers engaged, meaning they are more likely to click through to your website.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Examples of interactive elements in emails include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Animation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Buttons\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Gamification\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hover effects\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Image rollover effects\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Interactive sounds\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Polls, surveys and other user-generated content\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Videos\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The reason why interactive email is a top trend for 2025 is that it gives your subscribers something to do. By involving them in the process, they are more likely to become loyal customers.\"}),/*#__PURE__*/e(\"p\",{children:\"In short, interactive emails act almost like a landing page.\\xa0They add way more purpose and functions to your emails making such features a real hit.\"}),/*#__PURE__*/e(\"h2\",{children:\"Artificial Intelligence (AI) Led Email\"}),/*#__PURE__*/e(\"img\",{alt:\"ai led email marketing\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/003pE7oHITK2cIiF0YBBpKibTs.png\",srcSet:\"https://framerusercontent.com/images/003pE7oHITK2cIiF0YBBpKibTs.png?scale-down-to=512 512w,https://framerusercontent.com/images/003pE7oHITK2cIiF0YBBpKibTs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/003pE7oHITK2cIiF0YBBpKibTs.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"AI really seems to be having its moment in 2024, especially with the popularity of tools such as ChatGPT.\"}),/*#__PURE__*/e(\"p\",{children:\"In terms of AI-led email, it\u2019s both the content creation and general strategy that are becoming more informed through artificial intelligence.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"For instance, \",/*#__PURE__*/e(n,{href:\"https://phrasee.co/futureaihub/case-study-currys-crm-strategy/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Currys\"})}),\" used AI tools to write better subject lines. They immediately noticed a 10% increase in open rates, a 25% higher click-through rate and a 21% boost in conversions. Currys saw a 102% increase in revenue from this one AI tactic alone.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Beyond content creation, AI is being relied upon more to build a picture of what\u2019s working within email strategies and what\u2019s not. All of which is key for your customer engagement too.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"See also:\"}),\" \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/3-reasons-why-email-is-still-king-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"3 Reasons Why Email Is Still King In 2024\"})}),\" \"]}),/*#__PURE__*/e(\"h2\",{children:\"Responsive Email Templates\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"612\",src:\"https://framerusercontent.com/images/BRfVbL8cPEkNUKg4UYzSS6bWCpY.jpg\",srcSet:\"https://framerusercontent.com/images/BRfVbL8cPEkNUKg4UYzSS6bWCpY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/BRfVbL8cPEkNUKg4UYzSS6bWCpY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/BRfVbL8cPEkNUKg4UYzSS6bWCpY.jpg 1908w\",style:{aspectRatio:\"1908 / 1224\"},width:\"954\"}),/*#__PURE__*/t(\"p\",{children:[\"We know that responsive web design is important. But increasingly, responsive email is becoming ever more essential. This is down to the use of mobile devices over desktop - at present \",/*#__PURE__*/e(n,{href:\"https://www.campaignmonitor.com/resources/guides/email-marketing-trends/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"81% of users\"})}),\" now prefer to open their emails on a mobile.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"If your emails aren\u2019t designed to automatically adjust on the device they are viewed on, they won\u2019t load correctly. All of which risks higher unsubscribe rates, along with lower engagement.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After all, would you be impressed if a company sent you an email that wasn\u2019t readable or clickable? \uD83D\uDE2C\"}),/*#__PURE__*/e(\"p\",{children:\"The right email marketing automation software will ensure responsive emails are created as standard. You can also preview and test any campaigns before sending to make sure they look as intended for everyone.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Psst: Like the look of the above email template builder? \"}),/*#__PURE__*/e(n,{href:\"https://ecosend.io/free-email-builder/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Have a go\"})})}),/*#__PURE__*/e(\"strong\",{children:\", it's free! \u2709\uFE0F \uD83C\uDFD7\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Videos In Emails\"}),/*#__PURE__*/e(\"img\",{alt:\"videos in emails\",className:\"framer-image\",height:\"639\",src:\"https://framerusercontent.com/images/uWulGbJm8JheHQiJ5MiBd3Rs3OM.png\",srcSet:\"https://framerusercontent.com/images/uWulGbJm8JheHQiJ5MiBd3Rs3OM.png?scale-down-to=1024 880w,https://framerusercontent.com/images/uWulGbJm8JheHQiJ5MiBd3Rs3OM.png 1099w\",style:{aspectRatio:\"1099 / 1278\"},width:\"549\"}),/*#__PURE__*/e(\"p\",{children:\"Video helps build a human connection with your audience.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We know email is fantastic on social media, or even if your brand has its own YouTube channel. But in 2025 and beyond, video is becoming a very popular content type within email too.\"}),/*#__PURE__*/e(\"p\",{children:\"With so much of our world now automated, video can help brands build a more authentic connection with their audiences.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Bonus: If your video content is monetised (i.e. through Google Adsense), this is yet another way you can \"}),/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/9-ways-make-money-with-email-marketing-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"earn money through email marketing\"})})}),/*#__PURE__*/e(\"strong\",{children:\"! \"}),\"\uD83D\uDC40\uD83D\uDCB0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Simplified Email Copy\"}),/*#__PURE__*/e(\"img\",{alt:\"simplified email copy\",className:\"framer-image\",height:\"431\",src:\"https://framerusercontent.com/images/71BVqDJbaezkbwnfV9QjZG7VOI.png\",srcSet:\"https://framerusercontent.com/images/71BVqDJbaezkbwnfV9QjZG7VOI.png?scale-down-to=512 512w,https://framerusercontent.com/images/71BVqDJbaezkbwnfV9QjZG7VOI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/71BVqDJbaezkbwnfV9QjZG7VOI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/71BVqDJbaezkbwnfV9QjZG7VOI.png 2572w\",style:{aspectRatio:\"2572 / 863\"},width:\"1286\"}),/*#__PURE__*/e(\"p\",{children:\"In the last couple of years especially, there\u2019s been a huge shift in how content is written online. Namely, the need for short and snappy copy, rather than huge complex paragraphs.\"}),/*#__PURE__*/e(\"p\",{children:\"Email copy is now increasingly subject to the same simplified treatment. In a nutshell, your users want you to get straight to the point.\\xa0\uD83C\uDFAF\"}),/*#__PURE__*/t(\"p\",{children:[\"With the average office worker \",/*#__PURE__*/e(n,{href:\"https://www.templafy.com/blog/how-many-emails-are-sent-every-day-top-email-statistics-your-business-needs-to-know/#:~:text=How%20many%20emails%20does%20the,amount%20of%20emails%20organization%2Dwide.\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"receiving 121 emails a day\"})}),\", shorter copy is not only easier to digest but more respectful of people\u2019s time.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"So if you\u2019re still writing out pages and pages of copy to send in an email, it\u2019s time to shave some of those words down.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Enhanced Segmentation\"}),/*#__PURE__*/e(\"img\",{alt:\"Segmentation GoSquared email marketing trends 2023\",className:\"framer-image\",height:\"674\",src:\"https://framerusercontent.com/images/pLr7dJ6XP4dOTdVm5P2Exv7945E.png\",srcSet:\"https://framerusercontent.com/images/pLr7dJ6XP4dOTdVm5P2Exv7945E.png?scale-down-to=512 512w,https://framerusercontent.com/images/pLr7dJ6XP4dOTdVm5P2Exv7945E.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/pLr7dJ6XP4dOTdVm5P2Exv7945E.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/pLr7dJ6XP4dOTdVm5P2Exv7945E.png 2556w\",style:{aspectRatio:\"2556 / 1349\"},width:\"1278\"}),/*#__PURE__*/e(\"p\",{children:\"Segmentation is about sending the right message, to the right person at the right time.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Compared to mass email blasts, segmentation can deliver far better results for your campaigns. While segmentation has been around for some time, \",/*#__PURE__*/e(n,{href:\"https://www.oberlo.co.uk/blog/email-marketing-statistics\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Oberlo\"})}),\" reports that segmentation is a key email marketing trend for 2025. This is due to segmentation offering 50% better open rates.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s possible to segment your audiences with EcoSend.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In the above image, we're using the EcoSend demo. We've chosen to send a broadcast to 'disengaged users'. This means anyone who hasn't interactive with your campaigns can be sent a re-engagement email.\"}),/*#__PURE__*/e(\"p\",{children:\"Quite simply, you can create audiences based on the demographics most likely to convert. Or even to prevent churn as we have done in our example.\"}),/*#__PURE__*/e(\"p\",{children:\"Use segmentation to get ahead in 2025 and watch those campaigns of yours flourish.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Achieve Email Marketing Success For Your Business\"}),/*#__PURE__*/e(\"p\",{children:\"Want to make 2025 your best ever year for your email marketing, and ultimately your business growth?\"}),/*#__PURE__*/t(\"p\",{children:[\"Switch to \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\" and you\u2019ll also benefit from all the tools you need to succeed at email marketing in a way that's better for the planet! That's because our systems run on renewable energy sources, and we'll plant trees on your behalf just for using us.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Need any help with all things email marketing? \",/*#__PURE__*/e(n,{href:\"https://www.gosquared.com/contact/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Drop us a message\"})}),\" and we\u2019ll be in touch.\\xa0\"]})]});export const richText3=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Email marketing has a yearly worldwide revenue that's just shy of $8.5bn. That\u2019s according to data published by \",/*#__PURE__*/e(n,{href:\"https://www.statista.com/topics/1446/e-mail-marketing/#topicOverview\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Statista\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t be that person reading who thinks \u2018well that\u2019s nice\u2019. Instead, we want you to think about how \",/*#__PURE__*/e(\"em\",{children:\"your business can capitalise\"}),\" on both the growing number of users and therefore the increasing revenue of that email marketing can bring you.\"]}),/*#__PURE__*/e(\"p\",{children:\"Whether you're an existing user of email marketing wanting to up your game, or even new to the field altogether: Welcome and get your notepads and best clicky pens ready.\"}),/*#__PURE__*/e(\"p\",{children:\"Cause\u2019 we\u2019re about to share our best email marketing growth secrets with you.\\xa0\uD83D\uDC40\uD83D\uDCDD\"}),/*#__PURE__*/e(\"h2\",{children:\"Is Email Still Worth It? \uD83E\uDDD0 \u2709\uFE0F\"}),/*#__PURE__*/e(\"img\",{alt:\"email roi $8bn\",className:\"framer-image\",height:\"327\",src:\"https://framerusercontent.com/images/A62t9RrggGni8OmYLENUHuKjm8.png\",srcSet:\"https://framerusercontent.com/images/A62t9RrggGni8OmYLENUHuKjm8.png?scale-down-to=512 512w,https://framerusercontent.com/images/A62t9RrggGni8OmYLENUHuKjm8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/A62t9RrggGni8OmYLENUHuKjm8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/A62t9RrggGni8OmYLENUHuKjm8.png 2345w\",style:{aspectRatio:\"2345 / 654\"},width:\"1172\"}),/*#__PURE__*/t(\"p\",{children:[\"Just a quick recap of why your business \",/*#__PURE__*/e(\"em\",{children:\"needs email\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Email has over 4bn users and this will reach \",/*#__PURE__*/e(\"strong\",{children:\"4.6bn\"}),\" by 2025.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"The average ROI of email is \",/*#__PURE__*/e(\"strong\",{children:\"$42\"}),\" for every $1 spent, though this can be as high as \",/*#__PURE__*/e(\"strong\",{children:\"$45\"}),\" within the retail, ecommerce and consumer goods sectors.\"]}),/*#__PURE__*/e(\"p\",{children:\"Despite other tools such as social media and chat apps, as Statista also tells us: \u201Cemail has managed to remain central to digital communication and continues to grow in uptake.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"Another figure you might like from them is that \",/*#__PURE__*/e(\"strong\",{children:\"93.6%\"}),\" of US internet users aged 25-44 use email. Sender.net also adds that \",/*#__PURE__*/e(\"strong\",{children:\"65%\"}),\" of email users check their emails at least three times a day.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"In short, email has \",/*#__PURE__*/e(\"em\",{children:\"incredible potential\"}),\" for any business where growth and ultimately profit are concerned.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"We don't know about you, but we'd say these are key goals of any business.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"See also: \"}),/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/3-reasons-why-email-is-still-king-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"3 Reasons Why Email Is Still King In 2024\"})})}),/*#__PURE__*/e(\"strong\",{children:\" \uD83D\uDC51 \u2709\uFE0F\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Step 1: Choose A Killer Niche \u2709\uFE0F\uD83D\uDD25\"}),/*#__PURE__*/e(\"img\",{alt:\"Email marketing ROI by industry\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/6x2OEZSBHwJXVWZjh2igHp0lQc.png\",srcSet:\"https://framerusercontent.com/images/6x2OEZSBHwJXVWZjh2igHp0lQc.png?scale-down-to=512 512w,https://framerusercontent.com/images/6x2OEZSBHwJXVWZjh2igHp0lQc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/6x2OEZSBHwJXVWZjh2igHp0lQc.png 1080w\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:\"Email marketing can be used to grow practically any business, regardless of the niche it happens to be in.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Though it\u2019s worth pointing out some of the most profitable niches where ROI is concerned. These include retail, ecommerce, consumer goods, marketing, PR, advertising, software, technology, media, publishing, sports and entertainment.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t get deflated if your niche isn\u2019t among the top-grossing industries. As we said, it\u2019s still possible to be successful with email marketing, you just need the right know-how and we\u2019re about to delve deeper into this.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"That said, if your business does happen to fall into any of the above niches (according to Statista), then why not go full throttle where your email marketing is concerned?\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Step 2: Choose The Right Email Marketing Platform\"}),/*#__PURE__*/e(\"p\",{children:\"Similar to designing a website, creating an SEO strategy or even monitoring your web traffic - you need the right tools at your side if you\u2019re going to smash your email marketing strategy.\"}),/*#__PURE__*/t(\"p\",{children:[\"We\u2019ve already written a post on \u2018\",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/how-to-choose-the-best-email-marketing-platform-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"How To Choose The Best Email Marketing Platform\"})}),\"\u2019.\"]}),/*#__PURE__*/e(\"p\",{children:\"In short, some of the top aspects you need to consider before choosing an email marketing platform include:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Number of contacts you want to send to\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Type of features you need\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pricing\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Business friendliness (i.e. GDPR compliant)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"General reputation of the company and product\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Support available\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"We know, it\u2019s tempting to only look at the big names (i.e. Mailchimp or HubSpot). But in reality, what makes the best email platform is whatever happens to be the \",/*#__PURE__*/e(\"strong\",{children:\"best fit for your needs\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"After all, if the platform is too complicated to use, or even doesn\u2019t give you everything you need, how can you maximise your revenue through it?\\xa0\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Remember, you're in business to make money!\"]}),/*#__PURE__*/e(\"h2\",{children:\"Step 3: Understand How To Make Money With Email Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"If you want to make money with email marketing, it helps to go in with a plan.\"}),/*#__PURE__*/t(\"p\",{children:[\"The truth is, email marketing \",/*#__PURE__*/e(\"em\",{children:\"isn\u2019t just about writing a random email and sending it\"}),\". Instead, just like there are many different cake flavours, there are also many different types of emails.\"]}),/*#__PURE__*/e(\"p\",{children:\"Each email type can work hard on your behalf to generate income for your business.\"}),/*#__PURE__*/e(\"p\",{children:\"Some example types include:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Churn prevention emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead nurturing emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Milestone emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Newsletters\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Promotional emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Survey emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Welcome emails\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"You can read more about these in our post \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/what-are-the-different-types-of-emails\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"\u2018What Are The Different Types Of Emails?\"})}),\"\u2019.\"]}),/*#__PURE__*/e(\"p\",{children:\"In the meantime, just know that an email strategy which offers up plenty of variety offers the best chance of success. It also keeps your subscribers on their toes, rather than boring them with the same thing over and over.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As always, have a look at your open rates, click-through rates and general conversions.\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t ignore any worrying trends that aren\u2019t generating results. Also, don\u2019t be afraid to mix things up where you need to.\\xa0\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Step 4: Grow Your Contacts & Ensure List Hygiene\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"email marketing features\",className:\"framer-image\",height:\"212\",src:\"https://framerusercontent.com/images/z0cMK1YontlkHdLs6OASnMXlVE.png\",srcSet:\"https://framerusercontent.com/images/z0cMK1YontlkHdLs6OASnMXlVE.png?scale-down-to=512 512w,https://framerusercontent.com/images/z0cMK1YontlkHdLs6OASnMXlVE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/z0cMK1YontlkHdLs6OASnMXlVE.png 1495w\",style:{aspectRatio:\"1495 / 424\"},width:\"747\"}),/*#__PURE__*/t(\"p\",{children:[\"Deleting inactive contacts might seem like the opposite of being able to generate revenue through email marketing. But the keyword here is \",/*#__PURE__*/e(\"em\",{children:\"inactive\"}),\", i.e. that contact hasn\u2019t opened a single email of yours in at least the last 6 months.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s definitely worth sending one more engagement email to see if they still want to hear from you. If you get nada in return, then it\u2019s time to partake in some good old \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/email-scrubbing-get-a-squeaky-clean-email-list-with-these-5-easy-steps\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"email scrubbing\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"When you have a clean email list, it means everyone on your list is opening your emails. When that happens, clicks and conversions are far more likely.\"}),/*#__PURE__*/e(\"p\",{children:\"Removing inactive contacts also makes way for new subscribers to join the party.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Step 5: Segment Those Lists\"}),/*#__PURE__*/e(\"p\",{children:\"Send to all email blasts may seem efficient. But what we know is that these types of campaigns lead to lower open rates and well, lower engagement across the board.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"To maximise that ROI, you instead need to segment your lists. This means sending the right message, to the right person at the right time.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Segmentation is a feature available in EcoSend.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://qualaroo.com/blog/market-segmentation/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Canon\"})}),\" used segmentation and achieved an ROI of 700%, bringing a whole new meaning to the term 'click-through rate'. \uD83D\uDCF7 \uD83D\uDE09\"]}),/*#__PURE__*/t(\"p\",{children:[\"Across the board, there are some very impressive figures generated by segmentation. So why \",/*#__PURE__*/e(\"em\",{children:\"wouldn\u2019t\"}),\" you do segment your list, when it\u2019s a proven method of generating better results?\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Step 6: Monitor Your Campaigns Closely\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a given that your subscribers will react better to certain campaigns than others.\"}),/*#__PURE__*/e(\"p\",{children:\"Aside from the email type, variables may include subject lines, email frequency and even the time at which you send emails at.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you use email marketing automation software that gives you a rundown of your successes and failures, you should soon be able to build a picture of what\u2019s working and what\u2019s not.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This information is golden if you want to not only maintain an income through email marketing but grow that income.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Let\u2019s say you send a campaign at 9am EST. It has a strong subject line and a beautiful \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/free-email-builder/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"HTML-designed\"})}),\" body copy. That email offers you the best open rates on average and results in more conversions than usual.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"By monitoring your analytics, you know that this is a winning formula. So, you can look to replicate what worked within future emails.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Then, your email marketing simply becomes a case of repeating your success - i.e. doing what is generating income for your business.\"}),/*#__PURE__*/e(\"h2\",{children:\"Generating Revenue From Email Marketing FAQs\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend blog\"})}),\" is packed full of free advice to help you understand how to succeed at email marketing.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Do be sure to \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"subscribe to our newsletter\"})}),\" if you like what you see!\"]}),/*#__PURE__*/e(\"p\",{children:\"Here are some of the most common questions people ask about email marketing, especially for those just getting started.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If you'd like to know how we can help grow your business specifically, visit \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/about\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"our about us page\"})}),\" or \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"drop us a message\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"What Is An Email Marketing Campaign?\"}),/*#__PURE__*/t(\"p\",{children:[\"An email marketing campaign is the art of sending marketing messages to prospects directly to their email inbox. \",/*#__PURE__*/e(n,{href:\"https://www.forbes.com/sites/markmurphy/2016/09/18/the-way-you-check-email-is-making-you-less-productive/?sh=69fa325137e3\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Forbes\"})}),\" reports that the average person checks their email 15 times a day, which is why businesses use the format of email because they know it has a very good chance of being seen.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Why Is Email Marketing Important?\"}),/*#__PURE__*/e(\"p\",{children:\"Email marketing is important because there are over 4 billion users of email, and email remains one of the most effective ways to promote your products and services. Plus, email marketing is essential for customer engagement. When used correctly, email can offer a fantastic ROI.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"How To Create An Email Marketing Campaign?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Email marketing software is the easiest way to create an email marketing campaign. It will allow you to import and build your contact list, decide on the type of email you want to send and even segment your audiences.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"How Can Email Marketing Fuel Your Overall Inbound Strategy?\"}),/*#__PURE__*/e(\"p\",{children:\"When you consider that inbound marketing is about building lasting, meaningful relationships with your prospects or existing customers, there are lots of ways email can help with that. With an email marketing tool such as EcoSend, you can build a complete picture of your subscribers to make inbound marketing techniques a breeze.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Want To Maximise Your Email ROI? Get EcoSend By Your Side\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Now you know the power of email, is it time you tried the world's first sustainable email platform?\"}),/*#__PURE__*/e(\"p\",{children:\"We are of course talking about EcoSend, where greener campaigns await! Our systems run on renewable energy source, and we'll plant trees on your behalf just for using us.\"}),/*#__PURE__*/t(\"p\",{children:[\"Try \",/*#__PURE__*/e(n,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend for free\"})}),\" today to get started.\"]}),/*#__PURE__*/e(\"p\",{children:\"Have any questions about switching your email marketing to EcoSend? Drop us a message and we'll be right with you. \"})]});export const richText4=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In January 2023, Twitter (now known as X) shut down its newsletter tool Revue.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The news came as a huge disappointment to its loyal users, who over the past five years had relied on the publishing platform to deliver newsletter content to subscribers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you were one of the many people who lost their newsletter tool when Revue ceased to exist anymore, or even missed out on using it altogether, never fear.\"}),/*#__PURE__*/t(\"p\",{children:[\"Here is why the \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/why-your-business-needs-an-email-newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"newsletter not only remains strong\"})}),\", but that there are other (even better!) tools than Revue waiting in the wings to get your content in front of the masses.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"What Is Revue?\"}),/*#__PURE__*/t(\"p\",{children:[\"Revue is (or in this case sadly \",/*#__PURE__*/e(\"em\",{children:\"was\"}),\") a newsletter tool used by online publishers. It was a product acquired by Twitter that allowed for the publication of content curation and longform articles.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Research states that almost 1,200 companies relied on Revue, mostly within the software, media and marketing industries. These include some big players including The Verge, Teachable Inc and Blockchain LTD.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Did Revue Shut Down?\"}),/*#__PURE__*/e(\"img\",{alt:\"Revue shut down why Twitter\",className:\"framer-image\",height:\"698\",src:\"https://framerusercontent.com/images/IsaCKwtIcWX1sr9Og8ZRVt4RJsY.png\",srcSet:\"https://framerusercontent.com/images/IsaCKwtIcWX1sr9Og8ZRVt4RJsY.png?scale-down-to=512 512w,https://framerusercontent.com/images/IsaCKwtIcWX1sr9Og8ZRVt4RJsY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/IsaCKwtIcWX1sr9Og8ZRVt4RJsY.png 1680w\",style:{aspectRatio:\"1680 / 1396\"},width:\"840\"}),/*#__PURE__*/e(\"p\",{children:\"Since Elon Musk took over as Twitter CEO, there have been big changes afoot on the social media platform.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"While we\u2019ve seen some new features added to the platform (such as Twitter Blue), the decision has also been made to remove other features, including Revue.\"}),/*#__PURE__*/e(\"p\",{children:\"Twitter has been coy about its reasoning for axing Revue. In an official statement, Twitter simply mentioned it \u201Cacquired Revue as part of an ongoing commitment to enhancing the Twitter experience for writers everywhere\u201D, adding \u201CWe\u2019re grateful to everyone who used this service over the years, and hope we can continue to help you build a community with your readers on Twitter.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"However, the speculated reason for the closure of Revue is due to profitability concerns at Twitter itself. The news comes as Twitter was also delisted from the New York Stock Exchange in November 2022.\"}),/*#__PURE__*/t(\"p\",{children:[\"Twitter even sold off its famous blue bird statue for $100,000 in January 2023, in addition to other furniture and memorabilia, reports the \",/*#__PURE__*/e(n,{href:\"https://www.bbc.co.uk/news/technology-64312309\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"BBC\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In a statement, Revue founder Martijn De Kuijper added: \u201CThis has been a hard decision because we know Revue has a passionate user base, made up of people like you.\u201D\"}),/*#__PURE__*/e(\"h3\",{children:\"How Twitter (X) Users Reacted To Revue Shutting Down\"}),/*#__PURE__*/e(\"img\",{alt:\"Revue closing down Twitter newsletter\",className:\"framer-image\",height:\"499\",src:\"https://framerusercontent.com/images/hxqcZjKfxxSaAvfeEf5iXiDoeag.png\",srcSet:\"https://framerusercontent.com/images/hxqcZjKfxxSaAvfeEf5iXiDoeag.png 796w\",style:{aspectRatio:\"796 / 998\"},width:\"398\"}),/*#__PURE__*/e(\"p\",{children:\"Understandably, content creators who put in a lot of effort to build subscribers, not to mention relied on their newsletters to generate revenue were upset at the closure of Revue.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Elon Musk himself seemed to question the company's decision, tweeting \u2018Should Twitter keep it active?\u2019 under a user comment announcing Revue was to close.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Many of Revue\u2019s former users responded passionately in favour of reversing the decision as you can see in the above image.\"}),/*#__PURE__*/e(\"p\",{children:\"Though as of yet, there's no word that Revue will ever return.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Are The Alternatives To The Revue Newsletter Tool?\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"EcoSend\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"HubSpot\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Substack\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Mailchimp\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"How To Switch Your Email Newsletter Over To EcoSend\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg\",srcSet:\"https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Firstly, if you have a knack for newsletters it would be a shame to give that up just because Revue has shut down.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Newsletters have and always will be an amazing way to connect with your subscribers. Whether you write for fun, or use newsletters to mix up your marketing strategy, everyone appreciates the time and effort of well written content.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"EcoSend is the first climate-conscious email platform. You can do all kinds of email marketing with EcoSend, including \",/*#__PURE__*/e(n,{href:{pathVariables:{a4zP1RhMS:\"how-to-create-an-email-newsletter-using-ecosend\"},unresolvedPathSlugs:{a4zP1RhMS:{collectionId:\"WlsAwarlG\",collectionItemId:\"rc5B2tFpc\"}},webPageId:\"lOwyKmSOA\"},motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"creating your own newsletters\"})}),\"! \"]}),/*#__PURE__*/e(\"p\",{children:\"Here are just some of the reasons why newsletters and EcoSend are the perfect match for your content creation.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Email? -The ROI Of Email Marketing Is Incredible! \uD83D\uDC40\uD83D\uDCB0\"}),/*#__PURE__*/e(\"img\",{alt:\"email roi statista\",className:\"framer-image\",height:\"651\",src:\"https://framerusercontent.com/images/X2SDIjTeIl3JtuiXAICfaw6OJd4.jpg\",srcSet:\"https://framerusercontent.com/images/X2SDIjTeIl3JtuiXAICfaw6OJd4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/X2SDIjTeIl3JtuiXAICfaw6OJd4.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/X2SDIjTeIl3JtuiXAICfaw6OJd4.jpg 1630w\",style:{aspectRatio:\"1630 / 1303\"},width:\"815\"}),/*#__PURE__*/e(\"p\",{children:\"Switching from sending newsletters on social media to email may seem scary at first. But, what if we told you that email offers a typical ROI of $42 for every $1 spent?\"}),/*#__PURE__*/t(\"p\",{children:[\"There are over \",/*#__PURE__*/e(\"strong\",{children:\"4 billion users of email\"}),\", and the numbers are growing by the day.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"In a recent post \u2018\",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/9-ways-make-money-with-email-marketing-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"9 Ways Make Money With Email Marketing In 2023\"})}),\"\u2019, we gave you some incredible ideas on how you can generate income through email. There\u2019s no reason why you can\u2019t do the same with an email newsletter.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In fact, we also told you how Alex Lieberman started the Morning Brew email newsletter in his college dorm and eventually sold it for $70 million.\"}),/*#__PURE__*/e(\"p\",{children:\"In short, we think newsletters are an amazing way to build relationships with your users, all without the hassle or expense of other mediums.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend Will Give You Endless Tools To Grow Your List, And Your Business\"}),/*#__PURE__*/e(\"p\",{children:\"If you upgrade from a basic publishing tool and step into the world of email marketing automation, your newsletter can soar to new heights.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend is packed full of features\"})}),\" to help you send beautiful newsletters. You can import templates, use our HTML email builder and even segment your lists, so that you can send targeted content to those most likely to convert.\"]}),/*#__PURE__*/e(\"p\",{children:\"Crucially, you\u2019ll also get a tonne of analytics tools to help you understand the impact of your newsletters. That way, you can send more of what delights your audience, and less of what doesn\u2019t. All of which puts your talents not to mention efforts to much better use.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Our Pricing Is Competitive - And We Don\u2019t Take A Cut Per Newsletter Sent Like Other Providers!\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend packages start at \\xa315 per month.\"}),/*#__PURE__*/e(\"p\",{children:\"We have packages available right up to 100,000 contacts and above.\"}),/*#__PURE__*/e(\"p\",{children:\"All of our packages include a full range of features to maximise the effectiveness of your newsletters or email marketing campaigns.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"How does this compare with our competitors?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Mailchimp\"}),\" - Free (up to 500 subscribers) but extremely limited features and max 2,500 emails per month.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Substack\"}),\" - Free unless you want to add paid subscriptions, in which case you\u2019ll be charged 10% and credit card processing fees.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"HubSpot\"}),\" - (cheapest current package) - $800 per month.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"View all EcoSend plans\"})})})}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend Is Better For The Planet\"}),/*#__PURE__*/e(\"p\",{children:\"Did we mention that by sending your newsletter through EcoSend, you\u2019ll actually be helping to fight climate change?\"}),/*#__PURE__*/t(\"p\",{children:[\"Nobody thinks about the \",/*#__PURE__*/e(n,{href:\"https://www.gosquared.com/blog/how-to-reduce-carbon-emissions-in-2023\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"carbon emissions generated by digital marketing\"})}),\". But the reality is that every message we send, whether this an instant message, email or indeed newsletter has a carbon footprint.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"We don\u2019t want to stop you sending newsletters. Instead, we\u2019ve come up with a way you can have your cake and eat it. Or in this case, have your tree planted.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend runs on renewable energy and plants trees at various points in your customer journey. Some of our profits are also reinvested into climate related causes.\"}),/*#__PURE__*/e(\"p\",{children:\"Our aim is to become the first carbon negative platform, meaning we\u2019ll be taking more carbon out of the environment than we generate. At present, no other comparable tool offers this.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"All of which is just the very start of our efforts to help tackle climate change through digital marketing. So if you as an individual or business want to become greener, using EcoSend versus another provider is one such way to do that.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Switching To EcoSend Is A Piece Of Cake\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"We love a good \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/migrate\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"migration\"})}),\" at EcoSend.\"]}),/*#__PURE__*/e(\"p\",{children:\"No seriously, we\u2019ve made the whole thing something you can do in minutes.\"}),/*#__PURE__*/e(\"p\",{children:\"Whether you\u2019re switching from another tool other than Revue, or have an existing contact list you want to import that you managed to save before Revue closed for good, we can get you up and running in just a few clicks.\"}),/*#__PURE__*/e(\"p\",{children:\"If you need any further help, we of course have a support team who would be more than happy to assist.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"We\u2019ve Been In The Email Marketing Space For Almost Two Decades\"}),/*#__PURE__*/e(\"p\",{children:\"We think longevity, not to mention expertise, is important. For those who worked tirelessly to build up a loyal subscriber base on Revue, only to have it abruptly taken away, we can only imagine how frustrating it must have felt to see it close down.\"}),/*#__PURE__*/e(\"p\",{children:\"So a final point to reassure any former Revue users: Although our new tool EcoSend is fresh on the market, our product offering as a whole is long established and is here to stay.\"}),/*#__PURE__*/e(\"p\",{children:\"Our age actually makes us as old as HubSpot. However, as noted above our packages are far more competitive. All while being better for the planet!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"These wins just keep on coming, don\u2019t they? \uD83D\uDE0E \"}),/*#__PURE__*/e(\"h2\",{children:\"Switch From Revue To EcoSend Today And Get Back On Track With Your Newsletters\\xa0\"}),/*#__PURE__*/e(n,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"revue alternative\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/Kto17J1pKZC3mS15CHx61kWUlwE.jpg\",srcSet:\"https://framerusercontent.com/images/Kto17J1pKZC3mS15CHx61kWUlwE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Kto17J1pKZC3mS15CHx61kWUlwE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Kto17J1pKZC3mS15CHx61kWUlwE.jpg 1200w\",style:{aspectRatio:\"1200 / 300\"},width:\"600\"})})}),/*#__PURE__*/e(\"p\",{children:\"With Revue seemingly gone for good, your newsletter is in need of a new home.\\xa0Your subscribers are waiting!\"}),/*#__PURE__*/e(\"p\",{children:\"Luckily, you\u2019re in the right place as you can get set up with EcoSend today. Whether you just want to send newsletters, or send amazing email marketing campaigns, we\u2019ve got you covered.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"All you have to do is click the above image and we'll get you sorted with a free 7 day trial. \"}),/*#__PURE__*/e(\"p\",{children:\"Or need help with anything we\u2019ve mentioned above? We\u2019d love to chat, or show you around via a free demo.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Drop us a line\"})}),\" and we\u2019ll be in touch.\\xa0\"]})]});export const richText5=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The most hotly contested debate since \u2018should you put pineapple on a pizza?\u2019 is officially in full swing. That is the use of AI tools in email marketing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Namely, whether any kind of AI (artificial intelligence) has a place talking to your subscribers on your behalf. Or, whether AI tools skip many important steps in creating conversions, let alone genuine connections with your customers.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"As providers of email marketing automation here at \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/about\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\", we, like many others in the marketing space, have also been discussing this topic a lot recently.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"So here is our take on AI tools for email marketing. We'll cover the positives, along with the considerations you should factor in before ditching all human input for good.\\xa0\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is An AI Marketing Tool?\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"chatgpt\",className:\"framer-image\",height:\"379\",src:\"https://framerusercontent.com/images/zlDnKSMynSzhS2ScSGhT1he0QQ.png\",srcSet:\"https://framerusercontent.com/images/zlDnKSMynSzhS2ScSGhT1he0QQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/zlDnKSMynSzhS2ScSGhT1he0QQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zlDnKSMynSzhS2ScSGhT1he0QQ.png 1894w\",style:{aspectRatio:\"1894 / 759\"},width:\"947\"}),/*#__PURE__*/e(\"p\",{children:\"An AI marketing tool is a piece of software that uses artificial intelligence to generate content without the need for human input.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The results are based on historical data which can make predictions of future outcomes.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So for instance, if you use SEO software to find keywords, the results for the likes of search volume or keyword difficulty will be based on existing search data. Finding that kind of information wouldn\u2019t be possible without AI collecting and tangibly presenting that data for you.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"AI marketing tools have now expanded to being able to write content, and it's tools such as ChatGPT which have been getting the most attention as of late.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Now it's possibly to ask AI tools a question, and have them type out a lengthy answer for you. People are using such content for their website, content marketing and also email marketing. Hence this very debate!\"}),/*#__PURE__*/e(\"h3\",{children:\"AI Marketing Tool Examples\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Chatfuel\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"ChatGPT\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Grammarly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"InstaText\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Jasper\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Phrasee\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Smartwriter.ai\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"SurferSEO\"})})]}),/*#__PURE__*/e(\"p\",{children:\"While we\u2019re focusing on email marketing for this post, in general AI tools in the marketing niche cover all aspects of marketing - even down to coding a website.\"}),/*#__PURE__*/t(\"h2\",{children:[\"Where AI Tools Can \",/*#__PURE__*/e(\"em\",{children:\"Help\"}),\" Your Email Marketing Strategy\"]}),/*#__PURE__*/e(\"img\",{alt:\"email marketing ai\",className:\"framer-image\",height:\"1578\",src:\"https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png\",srcSet:\"https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png?scale-down-to=512 512w,https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png?scale-down-to=4096 4096w,https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png 5309w\",style:{aspectRatio:\"5309 / 3157\"},width:\"2654\"}),/*#__PURE__*/t(\"p\",{children:[\"AI tools and email marketing coming together is a bit like when \",/*#__PURE__*/e(n,{href:\"https://www.youtube.com/watch?v=AtkGaFKs2rY\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"The Jetsons met The Flintstones\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Although the future is inevitable, both sides are a little unsure of each other when they first meet. That\u2019s not to say they can\u2019t co-exist, but some adjustments may be needed to find the perfect balance.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s no secret that the world evolves. Given the time and effort it takes to write content including emails, AI tools were always going to be used to find a solution to this.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So what are the positives of using AI tools within your email marketing strategy?\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some of the top advantages we\u2019ve come up with so far.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Writing Better Subject Lines And Email Content\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://financesonline.com/email-subject-line-statistics/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"64% of recipients\"})}),\" state the subject line is the key decider of whether or not they open an email.\"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s not the case that you should fully replace your subject lines or email copy with AI. But, it is possible to benefit from recommendations that are somewhat driven by some form of success criteria: the vague formula that Chat-GPT might suggest to you for a subject line is likely to be informed by other subject lines that have been proven to work, which may be more effective than, say 'do what the boss says'.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Also, consider that many subject lines don\u2019t just fail to get clicks, they can also land you in the spam folder. So if AI is able to choose the right words and phrases to avoid this, then it could be a major advantage here too.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Here's one we made earlier: \"}),/*#__PURE__*/e(n,{href:\"https://ecosend.io/subject-line-generator/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"The EcoSend AI Subject Line Generator\"})})}),/*#__PURE__*/e(\"strong\",{children:\" \"})]}),/*#__PURE__*/e(\"h3\",{children:\"AI Can Help Fill A Blank Page\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a fact that sometimes you just don\u2019t know where to start with a piece of copy.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Whether the subject is complex, or you don\u2019t know how to phrase what you want to say, a blank page can be really intimidating to fill. When it\u2019s that bad, procrastination can soon set in.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So if AI can at least get you going, you have to admit it\u2019s better than nothing. Even if you don\u2019t keep the copy word for word, it can be a great starting point to help you structure your content.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Granted, AI copywriting tools aren\u2019t something that professional content writers would ever rely on. But for everyone else, it\u2019s at least a start.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Segmentation\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It could be argued that if you\u2019re using an email automation platform such as EcoSend then you\u2019re already benefiting from AI tools for your email marketing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s because, you have the ability to segment your audience, rather than creating send to all email blasts, which we know is an ineffective strategy.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The development of AI tools could potentially take this even further through the email copy itself. For instance, by setting the right tone, and even using certain keywords and phrases to align with that specific audience.\"}),/*#__PURE__*/e(\"h3\",{children:\"A Potential Time Saver\"}),/*#__PURE__*/e(\"p\",{children:\"If you encourage team input by asking others for their opinion on subject line or copy ideas, then AI could make the decision for you, thus cutting down time and effort as a result.\"}),/*#__PURE__*/e(\"p\",{children:\"Though, one consideration is nailing the tone of the email, which isn\u2019t always so easy without human perspective.\"}),/*#__PURE__*/e(\"p\",{children:\"But for general copy where the risk of offending or upsetting anyone is quite minimal, an automated approach may speed the process up.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Analytical Tools\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The one thing about AI being data-led is well, you\u2019ll benefit from even more data. This includes informing your email marketing strategy, as well as measuring its success.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Email marketing can be a tricky thing to get right. If your campaigns haven\u2019t had much success, then trying a new approach could be just the ticket.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Somehow, using data rather than trying random ideas can feel a bit more reliable, especially when your conversions are on the line.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Psst: Enjoying this post so far? Sign up for the \"}),/*#__PURE__*/e(n,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"free EcoSend newsletter\"})})}),/*#__PURE__*/e(\"strong\",{children:\" and we'll send similar insightful content direct to your inbox. \"}),\"\uD83D\uDC40 \u2709\uFE0F\"]}),/*#__PURE__*/e(\"h2\",{children:\"Where To Be Careful With AI & Email Marketing\"}),/*#__PURE__*/e(\"img\",{alt:\"ai email tools marketing\",className:\"framer-image\",height:\"1996\",src:\"https://framerusercontent.com/images/psa9zvEVkjTJNvNR6FVXAEjm6o.jpg\",srcSet:\"https://framerusercontent.com/images/psa9zvEVkjTJNvNR6FVXAEjm6o.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/psa9zvEVkjTJNvNR6FVXAEjm6o.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/psa9zvEVkjTJNvNR6FVXAEjm6o.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/psa9zvEVkjTJNvNR6FVXAEjm6o.jpg?scale-down-to=4096 4096w,https://framerusercontent.com/images/psa9zvEVkjTJNvNR6FVXAEjm6o.jpg 6000w\",style:{aspectRatio:\"6000 / 3993\"},width:\"3000\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s a hesitation with AI and email marketing, not to mention generating content of all types. That\u2019s because there are some things a human still needs to oversee.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Think of it kind of like driverless cars - are we \",/*#__PURE__*/e(\"em\",{children:\"sure\"}),\" we\u2019re totally comfortable allowing a robot to take the wheel when we are the only ones who can truly see what\u2019s in front of us?\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Here is what you need to avoid, or at least consider before handing the reins over to AI within your email marketing.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Forgetting The Human Element\\xa0\"})}),/*#__PURE__*/e(\"img\",{alt:\"AI generated email marketing copy\",className:\"framer-image\",height:\"569\",src:\"https://framerusercontent.com/images/TWMPOtxojkNrgFcz400iCCbQmk.png\",srcSet:\"https://framerusercontent.com/images/TWMPOtxojkNrgFcz400iCCbQmk.png?scale-down-to=512 512w,https://framerusercontent.com/images/TWMPOtxojkNrgFcz400iCCbQmk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/TWMPOtxojkNrgFcz400iCCbQmk.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/TWMPOtxojkNrgFcz400iCCbQmk.png 2595w\",style:{aspectRatio:\"2595 / 1139\"},width:\"1297\"}),/*#__PURE__*/e(\"p\",{children:\"One thing that AI can never be is well, human.\"}),/*#__PURE__*/t(\"p\",{children:[\"The idea of writing to anyone, whether it\u2019s through a letter, text or email is that it\u2019s supposed to \",/*#__PURE__*/e(\"em\",{children:\"feel that bit more personal\"}),\". Even when it\u2019s a company rather than an individual who is the sender, an email should still feel as if it\u2019s addressed directly to the recipient.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Speak of the devil here with the above example -\",/*#__PURE__*/e(\"strong\",{children:\" this email was sent to me while writing this post!\\xa0\"}),\"\uD83E\uDD2F \uD83E\uDD16\"]}),/*#__PURE__*/t(\"p\",{children:[\"Previously, we published a post entitled \u2018\",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/email-scraper-tools-and-form-spam-submissions-have-no-place-in-email-marketing-here-s-why\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Email Scraper Tools And Form Spam Submissions Have No Place In Email Marketing & Here\u2019s Why\"})}),\"\u2019.\"]}),/*#__PURE__*/e(\"p\",{children:\"I actually didn\u2019t follow my own advice to turn my spam filters on, so I kinda asked for it. But this is what it feels like to receive an AI written email.\"}),/*#__PURE__*/e(\"p\",{children:\"There are many, many issues with this email copy. But one of the biggest problems is that it\u2019s supposed to talk to me (a human). Yet it doesn\u2019t address me personally, or worse still my needs.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"All I can think is:\"}),\" What do you want me to do here? What are you trying to sell me? Why is this relevant to me? How can I get rid of you?\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"If every recipient is doing the same, then this isn\u2019t compatible with conversions.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Even \",/*#__PURE__*/e(n,{href:\"https://ai.google/responsibilities/responsible-ai-practices/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Google published a guide on responsible AI practices\"})}),\" to avoid this kind of scenario. The question is, are brands researching this type of advice before jumping in head-first with AI?\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"A Lack Of Brand Differentiation\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As Groove Armada once wisely professed, \u201CIf everybody looked the same, we\u2019d get tired of looking at each other.\u201D\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"So what does my \",/*#__PURE__*/e(\"em\",{children:\"wildly eclectic\"}),\" Spotify playlist have to do with AI tools for email marketing? Well, think of it this way.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"If you are using AI to write your emails, and everyone else is doing the same. How do you stand out? What happens to those incredible campaigns that intrigue, delight and even transform what someone previously thought of you?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In fact, how do you even pique interest when your subscriber assumes the message will be the same as what 20 other brands just sent them?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"There\u2019s a \",/*#__PURE__*/e(\"em\",{children:\"real risk\"}),\" that a brand's positioning could get muddled if it loses its voice.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Looking As If You Aren\u2019t Putting In Any Effort\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If an email appears really obvious it was written by a robot, then your subscribers may question why they are subscribed to your mailing list.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After all, if they could have entered the same question on ChatGPT or any other AI tool, why do they need to hear it from you?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Part of the charm of any marketing effort is that you\u2019re trying to win customers over, and \",/*#__PURE__*/e(\"em\",{children:\"trying\"}),\" really is the operative word here. But with AI, all the human effort, not to mention sentiment is removed.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"AI Tools Aren\u2019t Always Correct\"}),/*#__PURE__*/e(\"p\",{children:\"If my own experiences with Grammarly or SurferSEO are anything to go by, then AI tools for email marketing may also experience some teething issues.\"}),/*#__PURE__*/t(\"p\",{children:[\"For instance, there have been many times on Grammarly when it hasn't recognised colloquial sayings and has even missed major typos altogether. While Grammarly is useful on the whole, it\u2019s still \",/*#__PURE__*/e(\"strong\",{children:\"no substitute\"}),\" for manually reading through my work several times myself.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"In short: I would \",/*#__PURE__*/e(\"em\",{children:\"never\"}),\" submit work to a client unless I had manually edited and checked it - it's my work, and therefore my responsibility to get it right.\"]}),/*#__PURE__*/e(\"p\",{children:\"Likewise, as much as I adore SurferSEO, one issue is that some aspects gamify SEO.\"}),/*#__PURE__*/e(\"p\",{children:\"One of its features gives you a score out of 100 depending on how many keywords are on the page. Unless you hit a certain score the colouring of the score charge will appear in alarming red shade. However, sometimes adding in these \u2018missing\u2019 phrases to get it to green means using poor grammar or losing readability as a result.\"}),/*#__PURE__*/t(\"p\",{children:[\"Even when I\u2019ve advised clients taking the recommended actions is catering to the robots instead of humans, they\u2019d still rather have that perfect Surfer score.\\xa0But in reality, even a score of 100/100 \",/*#__PURE__*/e(\"strong\",{children:\"offers no guarantee\"}),\" of actual page rankings.\"]}),/*#__PURE__*/e(\"p\",{children:\"So one major consideration of AI tools within email is not compromising quality in exchange for an artificial reward. Also, not expecting that everything it can do will actually be correct - you're still in charge here.\"}),/*#__PURE__*/e(\"h3\",{children:\"Ditching Any Tried And Tested Formats Within Your Strategy\"}),/*#__PURE__*/e(\"p\",{children:\"Experimenting with new formats can be exciting, but it can also be dangerous for your strategy.\\xa0\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In a \",/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/feed/update/urn:li:activity:7021148082146807808?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7021148082146807808%29\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"LinkedIn post\"})}),\", Neil Patel debated the topic of using AI tools for email marketing, and his stance was strictly \",/*#__PURE__*/e(\"em\",{children:\"against\"}),\" rather than for.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"How Neil came to this decision is by testing AI out on 50 million emails. Neil states that \u201CIn almost all cases, the human-tweaked copy beat out chatGPT without customization.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"From someone like Neil, this is quite telling. While he wasn\u2019t fully against using AI tools, his audience response spoke volumes.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Anyone who does email marketing, especially those with an established subscriber count must also consider what impact such a dramatic change over to AI could have - especially if it means watering down what once made you special.\"}),/*#__PURE__*/e(\"h2\",{children:\"Key Takeaways\"}),/*#__PURE__*/e(\"p\",{children:\"When you send an email, you are still intending to reach humans. So, in a similar vein to SEO having to appeal to search engines but actually convert humans, AI tools for email marketing are much the same.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If in doubt, remember these essential points:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email marketing works best when lists are segmented (i.e. sending the right message, to the right person at the right time).\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email copy should always be customised to the recipient.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"AI copy is rarely ready as-is. Instead, adjustments need to be made so that it\u2019s fit for purpose.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"AI-generated content may increase open rates initially, but it will fail to convert if it isn\u2019t tailor-made for the purpose, audience and your brand.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"AI tools can never fully replace a human because your audience is human. Instead, it\u2019s about finding a balance between the two.\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Fancy A Free Trial Of EcoSend?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg\",srcSet:\"https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[\"We might have talked about all things robots in this post but us humans here \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\" would like you to welcome you to our climate-conscious email marketing platform.\"]}),/*#__PURE__*/t(\"p\",{children:[\"There's no better way to do that to offer you a \",/*#__PURE__*/e(n,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"free 7 day trial\"})}),\"! \"]}),/*#__PURE__*/e(\"p\",{children:\"Have any questions about how EcoSend could work for your business? Drop us a message and we'll be right with you. \"})]});export const richText6=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"It can be really disappointing when subscribers remove themselves from your mailing list.\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t fret if you are noticing a drop-off in subscribers, as you can do something to fix it. That is, so long as you \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"take action today\"})}),\" to identify and remedy any common reasons why users say goodbye.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Learn from the experts here at \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\" about the 7 top reasons users unsubscribe from email lists. \"]}),/*#__PURE__*/e(\"p\",{children:\"Use the following advice to nurture your existing list, plus continue to grow it with new and engaged subscribers.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"(Pssst. Want to check out a video version of this blogpost? \"}),/*#__PURE__*/e(n,{href:\"https://www.youtube.com/watch?v=RHmHx1Hdpow&t=256s\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Click the link here\"})})}),/*#__PURE__*/e(\"strong\",{children:\"! \uD83D\uDCFD\uFE0F)\"})]}),/*#__PURE__*/e(\"h2\",{children:\"#1 - You Are Over Communicating\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/YyEK9vUfXTtoS9KwM5QBIw9hMs.png\",srcSet:\"https://framerusercontent.com/images/YyEK9vUfXTtoS9KwM5QBIw9hMs.png?scale-down-to=512 512w,https://framerusercontent.com/images/YyEK9vUfXTtoS9KwM5QBIw9hMs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YyEK9vUfXTtoS9KwM5QBIw9hMs.png 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[\"A survey by \",/*#__PURE__*/e(n,{href:\"https://blog.hubspot.com/marketing/why-consumers-subscribe-to-email\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"HubSpot\"})}),\" found that sending too many emails causes 34% of people to unsubscribe from a mailing list.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s be honest, there really is nothing worse than signing up for a mailing list, only for that company to email you every single day. Some might even email several times a day, even on weekends and holidays.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Quite quickly, that company clogs up your inbox and well, creates stress and annoyance in abundance.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The only way you can get it to stop is to unsubscribe.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution:\"}),\" Less really is more when it comes to emailing your customers. So instead of quantity, focus on quality. It might sound counterintuitive to dial back on how many emails you send. But we promise there\u2019s \",/*#__PURE__*/e(\"em\",{children:\"a lot to gain\"}),\" from keeping your subscribers on side, rather than irritating them due to over communication.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"#2 - Users Didn't Sign Up For Your List\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/ncxl8LUH9ki5xpWNksvd4fvuwk.png\",srcSet:\"https://framerusercontent.com/images/ncxl8LUH9ki5xpWNksvd4fvuwk.png?scale-down-to=512 512w,https://framerusercontent.com/images/ncxl8LUH9ki5xpWNksvd4fvuwk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ncxl8LUH9ki5xpWNksvd4fvuwk.png 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[\"You would assume in the age of GDPR and the CAN-SPAM Act that companies would respect personal data. This includes only adding users to their list who have expressly permitted to be contacted \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/features/forms\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"through a form\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"However, if you \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/email-scraper-tools-and-form-spam-submissions-have-no-place-in-email-marketing-here-s-why\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"scrape data or purchase email lists\"})}),\" then there is a high chance users will instantly unsubscribe from your campaigns. You could also jeopardise your domain reputation and even put your company at risk of financial penalties.\"]}),/*#__PURE__*/t(\"p\",{children:[\"In a nutshell, you \",/*#__PURE__*/e(\"em\",{children:\"can't force people\"}),\" to be on your email list. Beyond the legalities, emailing people without their consent is a tactic that just doesn't work. \"]}),/*#__PURE__*/e(\"p\",{children:\"Instead, the email looks suspicious and also can feel intrusive if personal data has been obtained. Hence, earning any money in return from that contact is very unlikely.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution: \"}),\"Always collect email subscribers through genuine means. Send opt-in emails to ensure users really want to hear from you. Doing so will lead to higher open and click-through rates because you are emailing people who actually \",/*#__PURE__*/e(\"em\",{children:\"want to be\"}),\" on your list.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Enjoying this post so far? You might also be interested in: \"}),/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/9-ways-make-money-with-email-marketing-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"9 Ways Make Money With Email Marketing In 2024\"})})}),/*#__PURE__*/e(\"strong\",{children:\" \"}),\"\uD83D\uDCB0\"]}),/*#__PURE__*/e(\"h2\",{children:\"#3 - You Forgot To Segment\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/0jvG7b63owbDlRhQc5tdZvU19M.png\",srcSet:\"https://framerusercontent.com/images/0jvG7b63owbDlRhQc5tdZvU19M.png?scale-down-to=512 512w,https://framerusercontent.com/images/0jvG7b63owbDlRhQc5tdZvU19M.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/0jvG7b63owbDlRhQc5tdZvU19M.png 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Sending the same message to everyone means most people will find the content irrelevant. Changing the recipient name doesn't equal segmentation either. \"}),/*#__PURE__*/t(\"p\",{children:[\"Why would anyone stay subscribed to your email marketing list if they don\u2019t feel like it actually speaks to them? Instead, your emails need to feel \",/*#__PURE__*/e(\"em\",{children:\"personal and targeted\"}),\" to that individual.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution: \"}),\"In a recent post \u2018\",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/stop-making-these-11-email-marketing-mistakes\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"11 Email Marketing Mistakes And How To Avoid Them\"})}),\", we told you how segmenting your emails can boost open rates by 14.3% while boosting clicks by a whopping 101%. \uD83D\uDC40\"]}),/*#__PURE__*/e(\"p\",{children:\"Why? Well, audience segmentation means sending the right message, to the right person at the right time. This means you know exactly who you are targeting with that message, instead of sending that message to everyone and hoping for the best.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"#4 - You Use Clickbait Or Spammy Sounding Subject Lines \"}),/*#__PURE__*/e(\"img\",{alt:\"clickbait unsubscribe\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/vi8hqjYf18LE3QoXN3Rzc4CcZik.png\",srcSet:\"https://framerusercontent.com/images/vi8hqjYf18LE3QoXN3Rzc4CcZik.png?scale-down-to=512 512w,https://framerusercontent.com/images/vi8hqjYf18LE3QoXN3Rzc4CcZik.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vi8hqjYf18LE3QoXN3Rzc4CcZik.png 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re having to go to insane lengths just to get your subscribers to open your emails, you probably don\u2019t have a solid email marketing strategy just yet.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"A telltale sign is a misleading subject line. When misleading subject lines aren\u2019t automatically \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/what-is-spam-email\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"marked as spam\"})}),\", they do little to encourage clicks and conversions even when opened.\"]}),/*#__PURE__*/e(\"p\",{children:\"Imagine telling someone they\u2019ll get a bar of chocolate if they click through to your website. But when they get there, you actually give them a stick of celery. You\u2019d feel pretty cheated, right?\"}),/*#__PURE__*/e(\"p\",{children:\"Well, that\u2019s exactly what misleading subject lines do to your subscribers. They can also come across as desperate, and well, annoying.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution:\"}),\" There\u2019s no reason why you shouldn\u2019t experiment with your subject lines. But, consider whether the contents of your email campaign have any relevance. If in doubt, consult with your marketing team before hitting that send button.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"#5 - Your Subject Lines Over Do A Sense Of Urgency\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"492\",src:\"https://framerusercontent.com/images/bMhr6qr45HlVWPWCaQevTNJTL7M.png\",srcSet:\"https://framerusercontent.com/images/bMhr6qr45HlVWPWCaQevTNJTL7M.png?scale-down-to=512 512w,https://framerusercontent.com/images/bMhr6qr45HlVWPWCaQevTNJTL7M.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/bMhr6qr45HlVWPWCaQevTNJTL7M.png 2038w\",style:{aspectRatio:\"2038 / 985\"},width:\"1019\"}),/*#__PURE__*/e(\"p\",{children:\"Emphasising a sense of urgency is a common trick used by marketers to get our attention. But after a while, not only do we begin to lose interest but we also get pretty annoyed.\"}),/*#__PURE__*/e(\"p\",{children:\"There are lots of brands that practically shout at you to get you to open their emails. These campaigns are usually accompanied by clock, fire or megaphone emojis in the subject line\u2026.plus ALL CAPS.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"However, when every brand does this to excess it soon becomes noise in your inbox that you can\u2019t wait to unsubscribe from.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution: \"}),\"Be more creative to come up with ways of engaging your audience without bombarding them.\"]}),/*#__PURE__*/e(\"h2\",{children:\"#6 - You Aren\u2019t Mixing Up The Types Of Emails You Send \"}),/*#__PURE__*/e(\"img\",{alt:\"repetitive email campaigns\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/DzaQrIsQZQfw4WGf27zjA0LSY.png\",srcSet:\"https://framerusercontent.com/images/DzaQrIsQZQfw4WGf27zjA0LSY.png?scale-down-to=512 512w,https://framerusercontent.com/images/DzaQrIsQZQfw4WGf27zjA0LSY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DzaQrIsQZQfw4WGf27zjA0LSY.png 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine eating the same meal each night for dinner. How long would it take you to become bored?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Sending the same type and format of email over and over makes your subscribers feel like they aren\u2019t gaining anything new by opening your emails.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When things feel stale, your emails will clutter up inboxes without really doing anything to motivate people. So really, what\u2019s the point in users staying subscribed, when you aren\u2019t offering them anything new or exciting?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution: \"}),\"Mix up your emails every once in a while. Check out our post on \u2018\",/*#__PURE__*/e(n,{href:\"https://ecosend.io/blog/what-are-the-different-types-of-emails\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"What Are The Different Types Of Emails?\"})}),\"\u2019 to find out where to start.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"#7 - Emails Aren\u2019t Being Optimised Correctly For Mobile\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/Y6gsq3udS2a9RLaOv0s0a6nPP1I.png\",srcSet:\"https://framerusercontent.com/images/Y6gsq3udS2a9RLaOv0s0a6nPP1I.png?scale-down-to=512 512w,https://framerusercontent.com/images/Y6gsq3udS2a9RLaOv0s0a6nPP1I.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Y6gsq3udS2a9RLaOv0s0a6nPP1I.png 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Your subscribers will attempt to read your email campaigns on a whole host of devices. As well as traditional desktop computers or laptops, the likes of mobiles and tablets can also be used to open up emails.\"}),/*#__PURE__*/e(\"p\",{children:\"But what happens when your email hasn\u2019t been optimised for different devices? Well, it won't load correctly for that user.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Given mobile use is ever increasing vs desktop, there really is no excuse not to cater to all device types.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution: \"}),\"Use an email automation platform such as EcoSend to create and test your email marketing campaigns, to ensure they are fully responsive.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Discover Sustainable Email Marketing \u2709\uFE0F \uD83D\uDC9A\"}),/*#__PURE__*/e(\"p\",{children:\"So you want to keep more of your email subscribers. \"}),/*#__PURE__*/e(\"p\",{children:\"But is there room for you to lose your current email platform, especially if it's not giving you everything you need? \uD83E\uDD14\"}),/*#__PURE__*/t(\"p\",{children:[\"Allow us to introduce you \",/*#__PURE__*/e(n,{href:\"https://ecosend.io/about\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"to EcoSend\"})}),\" instead. 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