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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"March is B Corp month meaning it's time to highlight the amazing work of companies that look beyond just making a profit. \"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" team have worked together to create a list of who we think are the best B Corps for 2024. Each company means something to us as a business or as individuals.\\xa0 \"]}),/*#__PURE__*/e(\"p\",{children:\"It is truly inspiring to find so many companies that genuinely want to create a positive legacy through their work. All while doing better for people and the planet.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So listen up, and get ready to be motivated by learning from the best in business! \"}),/*#__PURE__*/e(\"h2\",{children:\"Abstrakt\"}),/*#__PURE__*/e(\"p\",{children:\"First up is Abstrakt, who are a Nottingham based web design and development agency.\"}),/*#__PURE__*/e(\"p\",{children:\"Over 1.13 billion websites exist. However, something you might not know is that digital content including\\xa0websites have a carbon footprint. Abstrakt is one such web agency looking to not only acknowledge the environmental impact of websites but also do something about it.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Abstrakt makes it their mission to create websites with purpose to deliver innovative web solutions. All while upholding the highest standards of social and environmental performance, accountability and transparency.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://weareabstrakt.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://weareabstrakt.com/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Aesop\"}),/*#__PURE__*/e(\"p\",{children:\"Aesop is a luxury beauty company that has graced various department stores for over 30 years.\"}),/*#__PURE__*/e(\"p\",{children:\"From the beginning, Aesop strived to create products of the highest quality while simultaneously creating a positive impact within the beauty industry.\"}),/*#__PURE__*/e(\"p\",{children:\"As well as having never tested on animals, Aesop set up a foundation that has since raised\\xa0$6.0m for various communities in need. \"}),/*#__PURE__*/e(\"p\",{children:\"Their employees have also given 20,000 hours of their time so far in volunteering efforts.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit:\"}),\" \",/*#__PURE__*/e(o,{href:\"https://www.aesop.com/uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.aesop.com/uk/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Aline & Olivier\"}),/*#__PURE__*/e(\"p\",{children:\"Voulez vous to learn about a French company that believes you should be able to treat yourself to delicious snacks without eating ingredients that are bad for you? Say bonjour to a French B Corp called Aline & Olivier.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In addition to making us healthier through nutrition-led food, Aline & Oliver believe that \u201Cno happiness is possible if we do not all feel responsible for each other and for what nature gives us.\u201D\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As well as donating 1% of profits to good causes, Aline & Oliver use recyclable paper wherever possible for their packaging. They even go as far as to use vegetable inks and have ditched tape on their packaging in favour of strips of paper which stick together with starch.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit:\"}),\" \",/*#__PURE__*/e(o,{href:\"https://alineetolivier.fr/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://alineetolivier.fr/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Avery & Brown\"}),/*#__PURE__*/t(\"p\",{children:['\"Is the world a better place because my business exists?\" \u2014 asked Avery & Brown Co-Founder Russ Avery when he joined us on a recent ',/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=TSBfTJiEzdc\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Podcast episode\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Avery & Brown helps purpose-driven businesses to craft their sustainability story, creatively and authentically.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The core service areas provided by Avery & Brown include ethical brand building, sustainable marketing and marketing audits.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Avery & Brown have also published an insightful blog post on \",/*#__PURE__*/e(o,{href:\"https://www.averyandbrown.com/becoming-a-b-corp-insights-and-tips-from-our-recent-certification\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"getting B Corp certification\"})}),\" that offers a wealth of knowledge for other businesses wanting to engage with the process.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.averyandbrown.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.averyandbrown.com/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Desmond & Dempsey\"}),/*#__PURE__*/e(\"p\",{children:\"If the thought of lounging in your pyjamas on a Sunday doesn\u2019t sound lush enough, Desmond &\\xa0Dempsey make the experience as comfortable as possible for both their customers and the planet.\"}),/*#__PURE__*/e(\"p\",{children:\"The company uses eco-friendly printing techniques to reduce water and power consumption, along with plant-based materials for their pyjama buttons.\"}),/*#__PURE__*/e(\"p\",{children:\"Compared with the alternatives (i.e. mass-produced pyjamas that not only have a high carbon footprint but also shrink after one wash) \u2014 Desmond & Dempsey really do take the notion of sleeping soundly to the next level, especially if you care about the planet. \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://desmondanddempsey.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://desmondanddempsey.com/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Ecosia\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CThis planet\u2019s our only home \u2014 but we\u2019re not treating it that way\u201D are the extremely impactful words spoken by Ecosia.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Ecosia is a free Chrome extension that turns your online searches into trees. If you didn\u2019t know, some 8.5 billion search engine queries happen every day, and every search has a carbon footprint due to the energy needed to power the entire transaction.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"On a mission to do better, Ecosia donates 100% of its profits to its tree-planting efforts and has so far planted more than 200 million trees around the world. Crucially, they focus on \u201Cplanting the right trees in the right place\u201D to ensure their efforts truly help the planet.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.ecosia.org/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.ecosia.org/\"})}),\"\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Evoluted\"}),/*#__PURE__*/e(\"p\",{children:\"A huge congratulations go out to Evoluted, a digital agency based in Sheffield which recently gained B Corp status in 2024.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Being only one of five companies in Sheffield to gain B Corp certification, Evoluted met strict criteria in areas such as business ethics, commitments to staff career development, health and financial security, diversity, equality and inclusion.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Dan Rawley from Evoluted told us: \",/*#__PURE__*/e(\"em\",{children:\"\u201CWe're a full-service digital agency whose ethos is fiercely \u2018People over profits\u2019.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"We pour significant resources into shaping our culture and giving back to our community and the environment because we firmly believe there\u2019s more to business than making money.\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Initiatives include Ecologi contributions to offset staff emissions, running free marketing events, using spare client capacity for pro-bono work for charities, annual cost-of-living payments for all staff and more.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"B Corp status keeps us publicly accountable for our impact across these areas, ensuring we maintain the high standards we\u2019ve set and keep refining our culture.\u201D\"})}),/*#__PURE__*/e(\"p\",{children:\"It is perhaps no surprise that Evoluted has also been crowned \u2018Employer of the Year\u2019 for the last three years at the UK Dev Awards. \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.evoluted.net/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.evoluted.net/\\xa0\"})})]})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Finisterre\"}),/*#__PURE__*/e(\"p\",{children:\"With the average B Corp score standing at 50.9, Cornish clothing company Finisterre hit this out of the park with an incredible 93.2 Overall B Impact Score.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It is the deep belief of Finisterre that they can make exceptional clothing in a way that is also responsible and transparent. The company\u2019s three key commitments are to the people, the environment and the product.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The connection that Finisterre has with the sea goes far beyond the products they make. The Finisterre Foundation is a Community Interest Company (CIC) which provides people facing difficult circumstances such as financial hardship or disabilities with access to the ocean.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://finisterre.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://finisterre.com/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Growth Animals\"}),/*#__PURE__*/e(\"p\",{children:\"Growth Animals is an ethical marketing agency which from the very start wanted to be a force for good. The team helps their clients make their marketing less wasteful, achieving a positive impact for both the people and the planet.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Chris Thornhill, Co-Founder & CEO at Growth Animals told us what B Corp status means to Growth Animals.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"He told us: \",/*#__PURE__*/e(\"em\",{children:\"\u201CWe deeply believe in implementing marketing strategies that maximise profitability whilst considering their impact, a commitment that was cemented when we achieved B Corp status.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"We go beyond greenwashing, and we\u2019re here to help you do the same, guiding you to make choices that make your marketing less wasteful and ensure you achieve a positive impact for people and the planet.\u201D\"})}),/*#__PURE__*/e(\"p\",{children:\"Growth Animals is also partnered with Ecologi who plant trees on behalf of the company.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://growthanimals.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://growthanimals.com/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"HerbUK\"}),/*#__PURE__*/t(\"p\",{children:[\"Some of the B Corp businesses on our list of favourites we have had the privilege of getting to know personally. This includes \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/case-studies/herb-uk\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend customer HerbUK\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"It might surprise you to learn that the hairdressing industry uses a range of chemicals such as ammonia and formaldehyde in dyes and treatments. Not only is exposure to chemicals bad for clients, but it\u2019s equally not great for the stylists who are exposed to these products on a daily basis.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Creating a refreshing change in the hairdressing industry, HerbUK is Natural hair colour specialists who make cruelty-free, ammonia-free and vegan-friendly products. All while being formulated from high-quality certified organic and natural ingredients sourced from ethical suppliers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Herb UK\u2019s mission is to enable salon professionals to operate naturally, ethically, without damage and without compromising on performance.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit:\"}),\" \",/*#__PURE__*/e(o,{href:\"https://www.herbuk.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.herbuk.com/\"})}),\"\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Kallo Foods\"}),/*#__PURE__*/t(\"p\",{children:[\"Kallo is the product of\",/*#__PURE__*/e(o,{href:\"https://www.ecotone.bio/ecotone-uk\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" Ecotone\"})}),\" which aims to create healthy and sustainable products in the UK.\"]}),/*#__PURE__*/e(\"p\",{children:\"There has been lots of talk in recent times about the health consequences of eating ultra-processed food. Unfortunately, one of the biggest headaches is that processed food is absolutely everywhere. In short, the further away foods are from their natural state, the worse they tend to be for us.\"}),/*#__PURE__*/e(\"p\",{children:\"Producing foods such as rice cakes and cooking stocks, Kallo strives to manufacture their goods so that they are as close to nature as possible.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Side note:\"}),\" We have it on good authority that EcoSend Co-Founder James is particularly fond of the Kallo Whole Earth Peanut Butter. Thanks James\u2026 this is a really long article and now you\u2019ve made me hungry for a snack containing peanut butter. Hold the line caller!\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.kallo.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.kallo.com/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"L'Occitane\"}),/*#__PURE__*/e(\"p\",{children:\"The ingredients that go into so many products are either unethical or poor quality. Surprisingly, this often includes some of the \u2018big name brands\u2019 where you might pay \\xa3100+ for a candle that uses completely synthetic ingredients.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"However, one brand that has always stood out from the crowd for all the right reasons is L\u2019Occitane.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Owning their own lavender fields in Provence and conducting factory tours for customers,\\xa0L\u2019Occitane puts quality ingredients as well as traceability within the supply chain at the forefront of their business model.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Some of the policies that have helped L\u2019Occitane achieve B Corp status are that they never use plastic bags, they use product refill stations in stores and even have a \u2018closed door\u2019 policy in-store to conserve energy.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"L\u2019Occitane also supports various charitable organisations and also creates jobs through the\\xa0L\u2019Occitane Foundation. So far, over 53,000 women have developed economic initiatives and have generated additional income through the foundation.\"}),/*#__PURE__*/e(\"p\",{children:\"As a customer of L\u2019Occitane, it is so nice to be able to purchase products such as the Almond Oil Shower Oil or the Shea Butter Hand Cream and know you are getting a quality product that is genuinely kind to the skin as well as the environment.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://uk.loccitane.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://uk.loccitane.com/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Mightybytes\"}),/*#__PURE__*/t(\"p\",{children:[\"We were lucky enough to chat with the incredible Mightybytes CEO Tim Frick on an episode of the \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=s19AAesDW-M\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Podcast\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Tim is also the author of \",/*#__PURE__*/e(o,{href:\"https://www.amazon.co.uk/Designing-Sustainability-Tim-Frick/dp/1491935774\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Designing for Sustainability\"})}),\" which offers a guide on building greener digital products and services.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Since 1998, Mightybytes has helped its clients which include conscious companies, social enterprises, and large nonprofits to solve problems, and amplify their impact while meeting their business and marketing goals.\"}),/*#__PURE__*/e(\"p\",{children:\"A huge congratulations to Mightybytes for scoring within the top 5% of all B Corps for the B Impact Assessment. Notable areas where Mightybytes are recognised include governance, workers and changemakers.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"B Lab which certifies B Corps has also included Mightybytes in its annual \",/*#__PURE__*/e(o,{href:\"https://bthechange.com/bestfortheworld/home\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Best for the World\"})}),\" list every year since 2017. It is no understatement to say how very well deserved that feat is!\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.mightybytes.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.mightybytes.com/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Minor Figures\"}),/*#__PURE__*/e(\"p\",{children:\"In the spirit of that viral video trend: We\u2019re content writers\u2026 of course, we\u2019re going to write about oat milk in our list of our favourite B Corps!\"}),/*#__PURE__*/e(\"p\",{children:\"Minor Figures excels at creating plant-based products for coffee lovers and baristas.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"B Corp Status was important to Minor Figures because, with B Corp certification, it means that the company is writing its sustainability practices into its official policies. Minor Figures also states that the B Corp application process \u201Chelps us to take a critical look at ourselves and spot any areas where we could be improving.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://minorfigures.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://minorfigures.com/\"})}),\"\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"OnHand\"}),/*#__PURE__*/t(\"p\",{children:[\"We met OnHand CEO Sanjay Lobo on an episode of the \",/*#__PURE__*/e(o,{href:\"https://podcast.ecosend.io/episodes/4-our-sustainability-trigger-with-sanjay-lobo-ceo-of-onhand/transcript\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Podcast\"})}),\" before the whole nation got to meet him on Dragons\u2019 Den.\"]}),/*#__PURE__*/e(\"p\",{children:\"The easiest way to describe OnHand is to imagine the Deliveroo platform only for doing good.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s because OnHand connects volunteers with people in their neighbourhood who need help.\"}),/*#__PURE__*/t(\"p\",{children:[\"On our podcast, Sanjay told us: \",/*#__PURE__*/e(\"em\",{children:\"\u201CAs soon as we started working with businesses, we realised that employees care about older adults. But they also care about so many other issues that are going on such as youth mentoring, climate crisis, homelessness, food poverty, you know, all of the big things that are going on. There are lots and lots of ways to do societal good.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"And during 2021, we start thinking about why companies are coming to us and wanting to do good. Essentially it\u2019s all about impact.\u201D\"})}),/*#__PURE__*/e(\"p\",{children:\"A huge congratulations to OnHand for also scoring an impressive 109.5 Overall B Impact Score, which is more than double the average score.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.beonhand.co.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.beonhand.co.uk/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Ozone Coffee\"}),/*#__PURE__*/e(\"p\",{children:\"Not all coffee is created equal, and we don\u2019t just mean in terms of intensity!\"}),/*#__PURE__*/e(\"p\",{children:\"From the very first coffee Ozone Coffee served in 1998, sustainability was an important factor for the business. 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Some of the solutions offered include a monthly subscription to create a climate positive workforce, carbon footprint reporting, climate positive hospitality and climate positive events.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For businesses that want to have a positive environmental impact but don\u2019t know how to go about making lasting change, Play It Green couldn\u2019t be a better place to start.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://playitgreen.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://playitgreen.com/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Proper\"}),/*#__PURE__*/e(\"p\",{children:\"When you call your business \u2018Proper\u2019 \u2014 there is no room for anything other than the very best standards.\"}),/*#__PURE__*/e(\"p\",{children:\"For these British makers of popcorn and crisps, that is exactly what Proper has achieved in terms of saying no to palm oil, providing equal parental leave, creating the only Fairtrade sweet popcorn and training their team to be carbon literate.\"}),/*#__PURE__*/e(\"p\",{children:\"Snacks that don\u2019t just taste good but also do good? We\u2019ll have a bite of that!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://proper.co.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://proper.co.uk/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Riverford\"}),/*#__PURE__*/e(\"p\",{children:\"Riverford was one of the original veg box delivery schemes, with its \u2018roots\u2019 in the industry stretching back to 1987. Fast forward to today, and Riverford delivers around 70,000 organic vegetable boxes every week.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The company has always had an ethical ethos. 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The Foundation helps the recently homeless or vulnerably housed, ex-offenders and 16-24 year olds not in employment, education or training (NEET) to move towards paid employment.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.society-search.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.society-search.com/ \"})}),/*#__PURE__*/e(\"strong\",{children:\"\\xa0\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Soleil Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"Soleil Marketing offers strategic marketing services for purpose-driven brands. Alongside increasing brand awareness and turnover, the business helps to drive positive social-environmental impact.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Maria Soleil, Founder of Soleil Marketing talked us through \",/*#__PURE__*/e(o,{href:\"https://podcast.ecosend.io/episodes/3-how-to-become-a-purpose-driven-marketer-with-soliel-marketing\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"how to become a purpose-driven marketer \"})}),\"on the EcoSend Podcast.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Telling us why B Corp certification matters, Maria said: \",/*#__PURE__*/e(\"em\",{children:\"\u201CThey\u2019re all about bringing purpose into business and using businesses as a vehicle to solve social and environmental problems, and I was obsessed with it.\u201D\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Maria added:\",/*#__PURE__*/e(\"em\",{children:\" \u201CHow does this apply to the way I run my business? How does that even apply to marketing? And what does the future look like for marketing within business? I think it\u2019s a really interesting topic. I think it\u2019s going to grow the idea of really giving back and repairing; rather than just profit, profit, profit all the time.\u201D\"})]}),/*#__PURE__*/e(\"p\",{children:\"We particularly like how Soleil Marketing gives purpose-driven businesses a chance to collaborate with like-minded thinking so that the best solutions both for the business and the planet can be found.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.soleilmarketing.co.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.soleilmarketing.co.uk/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"The Plant\"}),/*#__PURE__*/e(\"p\",{children:\"The Plant is a London based creative agency that specialises in sustainability, brand naming, positioning, brand implementation, identity design and digital design. They have a core belief that design can be used as a force for good, as they help their clients build a better environment and society.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"\u201CIt\u2019s like therapy but for businesses,\u201D said Matt Utber on an episode of the EcoSend Podcast, when he told us what the process involves in \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=MseO_oc5T4M\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"helping businesses to become more sustainable\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"We also think \",/*#__PURE__*/e(o,{href:\"https://theplant.co.uk/project/plant-impact-report-start-beginning\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The Plant\u2019s Impact Report\"})}),\" which is printed on recycled tabloid newspaper stock is one of the best examples we\u2019ve seen!\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://theplant.co.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://theplant.co.uk/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"The White Company\"}),/*#__PURE__*/e(\"p\",{children:\"Sustainability needs to be considered in many forms, including the things we buy as individuals.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m (Rachael - writer of this post!) in the process of trying to renovate my home. Something that has become super apparent is that many interiors are trend-led which doesn\u2019t sit right with me for a number of reasons. Simply put, I find it wasteful and expensive to have to constantly change your home just to \u2018keep up\u2019. Instead, I look for longevity in my design choices and increasingly what I buy as a whole.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The White Company recently earned B Corp status in 2024 and is one company that has personally stood out to me, because their products have never been of the moment. Instead,\\xa0The White Company strive for mindful consumption, where we buy better but also less. Every product they sell is designed to be timeless and long-lasting.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Stepping away from trends in general has a freeing aspect to it. You know that whatever you buy from a pillowcase to chinaware will be just as relevant in ten years as it is today. Since their products are built to last, it\u2019s highly likely they will still be in use to be a testament to that.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.thewhitecompany.com/uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.thewhitecompany.com/uk/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Treeapp\"}),/*#__PURE__*/t(\"p\",{children:[\"This is a highly relevant one for ourselves here at EcoSend, as \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/ecosend-trees-are-now-planted-via-treeapp\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"we plant our trees via Treeapp\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"There is a lot of choice when it comes to tree planting initiatives for businesses. But the various assurances Treeapp provides really won us over. For instance, agreements with governments that the trees must be preserved over the long term.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Every tree that is planted via Treeapp absorbs 109kg of carbon, and customers (of all platforms, not just EcoSend!) can see their progress to keep track of their overall impact.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.thetreeapp.org/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.thetreeapp.org/\"})}),\"\\xa0\"]})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Wholegrain Digital\"}),/*#__PURE__*/e(\"p\",{children:\"Wholegrain Digital are trailblazers in the digital sustainability space, as well as early adopters of the highly-coveted B Corp certification.\"}),/*#__PURE__*/t(\"p\",{children:[\"We\u2019ve been privileged to get to know the Wholegrain Digital team personally, as they switched from Mailchimp to EcoSend for their newsletter Curiously Green. Tom & Marketa from Wholegrain Digital also joined us on the EcoSend Podcast to tell us about \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=XelgMXwqc6I\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sustainable and humane website design\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Coming in with a whopping 122.1 Overall B Impact Score \u2014 Wholegrain Digital is the team to go to if you\u2019re in search of a low carbon website or similar sustainable digital services for your business.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.wholegraindigital.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.wholegraindigital.com/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Wild Nutrition\"}),/*#__PURE__*/e(\"p\",{children:\"Wild Nutrition creates extremely high quality food supplements to empower us all to be healthier and feel like the best versions of ourselves.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"B Corp status is not a nice-to-have for Wild Nutrition, rather a must have. The team shared that certification \",/*#__PURE__*/e(\"em\",{children:\"\u201Cconnects us to a community of like-minded leaders in the global movement for an inclusive, equitable and regenerative economy.\u201D\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit:\"}),/*#__PURE__*/e(o,{href:\"https://www.wildnutrition.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(n.a,{children:[/*#__PURE__*/e(\"strong\",{children:\" \"}),\"https://www.wildnutrition.com/\\xa0\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Wolf & Badger\"}),/*#__PURE__*/e(\"p\",{children:\"The clothing industry, let alone designer clothing, doesn't always have the best sustainability credentials. But that is where Wolf & Badger offers a refreshing change.\"}),/*#__PURE__*/e(\"p\",{children:\"Collections are very carefully selected to ensure ethical supply chains. The company will only work with brands which are business owned or run by the designer or their family.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Wolf & Badger have a long list of other stipulations to ensure the products they sell result in minimal negative impact on people and the planet.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visit: \"}),/*#__PURE__*/e(o,{href:\"https://www.wolfandbadger.com/uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"https://www.wolfandbadger.com/uk/\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Email marketing for B Corps\"}),/*#__PURE__*/e(\"p\",{children:\"We're not a B Corp\u2026 yet. We're working through the process and hope to join this list of incredible companies very soon.\"}),/*#__PURE__*/e(\"p\",{children:\"The above businesses are showing the world how it's done in terms of creating successful products and services that don\u2019t come at a cost to the planet. We hope you\u2019ll check them out, and give them the support they deserve!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If we haven\u2019t met yet, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/about\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" is the world\u2019s first sustainable email marketing platform. We too are on a mission to do good, by reducing the carbon footprint of your email campaigns.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"We help B Corps along with climate-conscious businesses by providing a greener alternative for their email campaigns.\"}),/*#__PURE__*/t(\"p\",{children:[\"For any businesses reading that are keen to learn more, we have \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"a free trial on all of our plans\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Want to chat with us personally about how EcoSend can help your business succeed at email while lowering your carbon footprint at the same time? We\u2019re all ears!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/demo\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Book a demo\"})}),\" and we look forward to meeting you shortly.\\xa0\"]})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Are you looking to reduce your email marketing costs?\"}),/*#__PURE__*/e(\"p\",{children:\"With email marketing offering a phenomenal ROI, generating $8.5 billion every year, email remains one of the best ways to get customers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"That said, email marketing platforms can be expensive. Add in poor marketing techniques, and your campaigns will cost even more to send.\"}),/*#__PURE__*/e(\"p\",{children:\"But things don\u2019t have to be that way!\\xa0 \"}),/*#__PURE__*/e(\"p\",{children:\"Cut your email marketing costs today with these 5 top tips. \"}),/*#__PURE__*/e(\"h2\",{children:\"Tip #1 - Compare Email Marketing Providers\"}),/*#__PURE__*/e(\"p\",{children:\"You can\u2019t look to save money unless you know where things stand.\"}),/*#__PURE__*/e(\"p\",{children:\"Therefore, your first step is to compare other providers within the email marketing space.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019ve been with your current email marketing provider for some time, you may not have the best deal going. Likewise, if you\u2019ve only researched the Mailchimps and HubSpots of the marketing world, you may not know what else exists.\"}),/*#__PURE__*/e(\"p\",{children:\"We know it takes time to research different email marketing providers. But even a little time spent comparing each tool can help you make a more informed decision.\"}),/*#__PURE__*/e(\"p\",{children:\"After all, why put up with constant price hikes, to the point where your current package just isn\u2019t affordable anymore?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This is a common problem with other email providers at the minute. For you the customer, this just won't do.\"}),/*#__PURE__*/e(\"img\",{alt:\"Every Email Platform Ranked From Cheapest To Most Expensive In 2023\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/Gi1AIdQnjcgAIgyNCJ3X2i3ozWM.png\",srcSet:\"https://framerusercontent.com/images/Gi1AIdQnjcgAIgyNCJ3X2i3ozWM.png?scale-down-to=512 512w,https://framerusercontent.com/images/Gi1AIdQnjcgAIgyNCJ3X2i3ozWM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Gi1AIdQnjcgAIgyNCJ3X2i3ozWM.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/e(\"h2\",{children:\"Tip #2 - Only Choose The Features You Really Need\"}),/*#__PURE__*/e(\"p\",{children:\"Like with any kind of software you need to purchase for your business, it\u2019s easy to over-egg things.\"}),/*#__PURE__*/e(\"p\",{children:\"The simple fact is that if you\u2019re not actively using or benefiting from certain features within your email marketing platform, you\u2019re paying too much.\"}),/*#__PURE__*/e(\"p\",{children:\"To save money, you can either downgrade your subscription or stop paying for any non-essential features.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Some examples of \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email marketing features\"})}),\" you may need the most include:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A/B testing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Abandoned cart prompts\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Automated messages\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Contact lists\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Forms\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Integrations\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Newsletters\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reporting\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Segmentation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Templates\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Before you make any final decisions, ensure a lack of product knowledge is not the real reason you aren\u2019t getting the most out of the tool.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Remember, email marketing offers a typical $42 for every $1 spent.\"}),/*#__PURE__*/e(\"p\",{children:\"In addition, the email marketing industry will reach $17.9 billion by 2027, up from an expected $10.8 billion in 2023.\"}),/*#__PURE__*/e(\"p\",{children:\"So if a boost in email ROI could solve the cost of your email marketing from being so expensive, some simple product education to get you there would be the cheapest solution of all!\"}),/*#__PURE__*/e(\"h2\",{children:\"Tip #3 - Try Free Template Builders\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"725\",src:\"https://framerusercontent.com/images/TyUivuAFh8CmdctouIGZ4neNTs.png\",srcSet:\"https://framerusercontent.com/images/TyUivuAFh8CmdctouIGZ4neNTs.png?scale-down-to=512 512w,https://framerusercontent.com/images/TyUivuAFh8CmdctouIGZ4neNTs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/TyUivuAFh8CmdctouIGZ4neNTs.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/TyUivuAFh8CmdctouIGZ4neNTs.png 2849w\",style:{aspectRatio:\"2849 / 1451\"},width:\"1424\"}),/*#__PURE__*/t(\"p\",{children:[\"There might not be such a thing as a free lunch, but there are definitely \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/free-email-builder/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"free email template builders out there including the one we made here at \"})}),\"EcoSend \"]}),/*#__PURE__*/e(\"p\",{children:\"Other free email template builders & general tools to try:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.canva.com/newsletters/templates/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Canva newsletter templates\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://sendcheckit.com/email-subject-line-tester\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Email subject line tester\"})})})})]}),/*#__PURE__*/e(\"p\",{children:\"Use free email tools to get started with your email marketing campaigns, or quit paying for costly tools that just don\u2019t make good business sense.\"}),/*#__PURE__*/e(\"p\",{children:\"Are there any free email marketing platforms too you ask? Why yes there are!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Our email marketing tool EcoSend has free trials available on all paid plans.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Tip #4 - Segment Your Lists\"}),/*#__PURE__*/e(\"p\",{children:\"How email marketing software works is that you pay for the number of contacts you have, plus the number of email sends you need.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Needless to say, sending a message to EVERY subscriber for each campaign can soon eat away at your send limits. Plus, it\u2019s going to be way more expensive to market your products and services this way.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"What we know about send-to-all email blasts is that they actually don\u2019t work. Instead, A-grade marketers segment their lists by sending the right message to the right person at the right time.\"}),/*#__PURE__*/e(\"p\",{children:\"Segmentation is one of the easiest ways to save money on your email marketing without having to switch providers or upgrade. It will likely earn you better conversions too!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Tip #5 - Clean Your List (Remove Inactive Contacts)\"}),/*#__PURE__*/t(\"p\",{children:[\"Emailing anyone who \",/*#__PURE__*/e(\"em\",{children:\"never\"}),\" opens your emails is pouring money down the drain.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Cleaning up your email list with a bit of \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/email-scrubbing-get-a-squeaky-clean-email-list-with-these-5-easy-steps\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email scrubbing\"})}),\" will instantly save you cash in the email marketing department. The trouble is, nobody thinks to do it, or even realises they need to!\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s not going to be you now you\u2019ve read this post. \uD83D\uDD7A\"}),/*#__PURE__*/e(\"p\",{children:\"What you need to do is go into your email marketing platform and filter out disengaged subscribers. These are going to be any contacts who haven\u2019t opened at least one email of yours in the last 6 months.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll send a re-engagement email just to see if they are interested in hearing from you after all. If you get nada back, those contacts need to be removed from your list.\"}),/*#__PURE__*/e(\"p\",{children:\"Having a clean email list ensures only those most likely to read your emails, and also convert from email are left on your list.\"}),/*#__PURE__*/e(\"p\",{children:\"All of which avoids you paying to send emails which will never provide a return on that investment.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Start Your Free Trial Of Our Email Marketing Platform\\xa0\u2709\uFE0F \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"408\",src:\"https://framerusercontent.com/images/XLh3mmWd0NppXOGGqjMxkDb3ruA.png\",srcSet:\"https://framerusercontent.com/images/XLh3mmWd0NppXOGGqjMxkDb3ruA.png?scale-down-to=512 512w,https://framerusercontent.com/images/XLh3mmWd0NppXOGGqjMxkDb3ruA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/XLh3mmWd0NppXOGGqjMxkDb3ruA.png 1443w\",style:{aspectRatio:\"1443 / 816\"},width:\"721\"}),/*#__PURE__*/e(\"p\",{children:\"Having an email marketing platform which is catered to your exact needs is how to stop wasting money on email marketing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Let us help you with that one! \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" is our new sustainable email marketing tool. EcoSend is packed with features to help you send beautiful, intelligent email marketing campaigns.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Need any help with all things email marketing and your business? \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Drop us a message\"})}),\" and one of our team will be in touch.\\xa0\"]})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"So you\u2019re spending money each month on an email marketing platform. For the likes of\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/blog/5-mailchimp-alternatives-you-need-to-know-in-2023\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Mailchimp\"})}),\"\\xa0or\\xa0HubSpot, we\u2019d imagine that\u2019s quite a lot of $$$.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You\u2019re also putting time and effort into an email strategy, along with designing graphics and writing email copy.\"}),/*#__PURE__*/e(\"p\",{children:\"Only, to get email subscribers to even see your campaigns, you rely on users entering their information into an email signup form.\"}),/*#__PURE__*/t(\"p\",{children:[\"There\u2019s just one problem here that we\u2019re seeing time and time again (even with major companies). That is \",/*#__PURE__*/e(\"strong\",{children:\"a lack of email signup form visibility\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"It doesn\u2019t matter how amazing your email marketing campaigns are if nobody sees them. That just won\u2019t do if you want to make money with email marketing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Is your email signup form more of a hidden asset instead of a revenue boosting asset?\"}),/*#__PURE__*/t(\"p\",{children:[\"Stick with this post like grilled cheese on a toastie, and we\u2019ll get your email marketing ROI maximised\\xa0\",/*#__PURE__*/e(\"em\",{children:\"without having to spend lots of time or money\"}),\" to do so.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why Does Your Email Signup Form Require High Visibility? \"}),/*#__PURE__*/e(\"img\",{alt:\"typeform email subscribers\",className:\"framer-image\",height:\"723\",src:\"https://framerusercontent.com/images/4LDhXKMoz4oiihFwMCWEO4WztxA.png\",srcSet:\"https://framerusercontent.com/images/4LDhXKMoz4oiihFwMCWEO4WztxA.png?scale-down-to=512 512w,https://framerusercontent.com/images/4LDhXKMoz4oiihFwMCWEO4WztxA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4LDhXKMoz4oiihFwMCWEO4WztxA.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/4LDhXKMoz4oiihFwMCWEO4WztxA.png 2838w\",style:{aspectRatio:\"2838 / 1447\"},width:\"1419\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"To improve email ROI\"}),\"\\xa0- Email marketing can offer up an ROI of\\xa0up to $45 per $1 spent. Statista also predicts email marketing will generate $17bn globally by 2030. But if you aren\u2019t getting enough subscribers due to a hidden or even non-existent email signup form, your business won\u2019t be getting a slice of the pie.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"To reduce churn\"}),\"\\xa0- Email marketing is how to keep your customers engaged with your business, products and services. If the value of your product isn\u2019t being highlighted to them on a regular basis, this could increase the risk of churn.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"To make future product launches and updates a success\"}),\"\\xa0- How businesses build anticipation or keep in contact with customers is mainly through email, since email lands directly in inboxes. This can\u2019t happen without a solid subscriber list.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"To build a valuable email list over the long term\"}),\"\\xa0- It\u2019s a simple fact that not encouraging sign-ups of your emails and newsletter is missing opportunities to create a valuable list. Lists will not only be smaller but may have less engaged contacts on them.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"How To Fix Your Email Signup Form Issues\"}),/*#__PURE__*/e(\"img\",{alt:\"Email subscribe form\",className:\"framer-image\",height:\"467\",src:\"https://framerusercontent.com/images/cS9T5IJXLE13xFfhjGzHfx6EZXE.png\",srcSet:\"https://framerusercontent.com/images/cS9T5IJXLE13xFfhjGzHfx6EZXE.png?scale-down-to=512 512w,https://framerusercontent.com/images/cS9T5IJXLE13xFfhjGzHfx6EZXE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cS9T5IJXLE13xFfhjGzHfx6EZXE.png 1324w\",style:{aspectRatio:\"1324 / 935\"},width:\"662\"}),/*#__PURE__*/e(\"p\",{children:\"If you don\u2019t bring the issue of a lack of email signup form visibility to the relevant people\u2019s attention on your team it will never get fixed.\"}),/*#__PURE__*/e(\"p\",{children:\"So if this applies to your business, make the following steps something you prioritise without delay.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Make Sure You Have An Email Signup Form (And Check That It Works)\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"718\",src:\"https://framerusercontent.com/images/RmgCxxaGdCez0lpB3a2xEfIZTo.png\",srcSet:\"https://framerusercontent.com/images/RmgCxxaGdCez0lpB3a2xEfIZTo.png?scale-down-to=512 512w,https://framerusercontent.com/images/RmgCxxaGdCez0lpB3a2xEfIZTo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/RmgCxxaGdCez0lpB3a2xEfIZTo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/RmgCxxaGdCez0lpB3a2xEfIZTo.png 2783w\",style:{aspectRatio:\"2783 / 1436\"},width:\"1391\"}),/*#__PURE__*/e(\"p\",{children:\"It sounds simple enough, but when was the last time you tested that your email signup form works? Or that you even have one?\"}),/*#__PURE__*/e(\"p\",{children:\"Just like the rest of your website, things can break all the time without any notice. It\u2019s unlikely a potential customer will contact you to let you know your signup form is broken. All the while, you\u2019re losing out on gaining new email subscribers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Similar to scheduling SEO audits, perform regular audits of all growth strategies including your email signup forms.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Place Your Email Signup Form In All The Right Places\"}),/*#__PURE__*/e(\"img\",{alt:\"lego signup form\",className:\"framer-image\",height:\"581\",src:\"https://framerusercontent.com/images/Ew0M5T3FiphZm7p3wwqdua2N3B8.png\",srcSet:\"https://framerusercontent.com/images/Ew0M5T3FiphZm7p3wwqdua2N3B8.png?scale-down-to=512 512w,https://framerusercontent.com/images/Ew0M5T3FiphZm7p3wwqdua2N3B8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Ew0M5T3FiphZm7p3wwqdua2N3B8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/Ew0M5T3FiphZm7p3wwqdua2N3B8.png 2809w\",style:{aspectRatio:\"2809 / 1162\"},width:\"1404\"}),/*#__PURE__*/e(\"p\",{children:\"If a lack of form visibility is the reason your email list isn\u2019t getting enough subscribers, it makes sense to focus on said form visibility.\"}),/*#__PURE__*/e(\"p\",{children:\"Some common places to put an email signup form include:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Website footers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Exit popups\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social media\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Blog post links\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Dedicated landing page\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"QR codes placed in any physical spaces/event literature to capture in-person signups\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Plus any other logical places that may apply to your product, service or industry type. Don\u2019t be shy! You have to both ask and prompt users for them to take action.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s also a good idea to use heatmap tools (such as\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.hotjar.com/try-hotjar-today/?utm_campaign=HJ-Search-Leap-UK-Brand&utm_source=google&utm_medium=cpc&ads_adid=130789238331&ads_targetid=aud-416097752063:kwd-301757736238&utm_term=hotjar&keyword=hotjar&matchtype=e&geo=1006752&ads_creative=624843853171&ads_network=g&device=c&adpos=&utm_squad=leap&utm_layout=LP3&gclid=CjwKCAjwrdmhBhBBEiwA4Hx5g73VBKYYYb3XMs4qGjl2ZNHql9adPJSioVcUb5dUvvSdae6zSVJY7RoCtwsQAvD_BwE\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Hotjar\"})}),\") to see how users navigate your page. As you might expect, it doesn\u2019t make sense to have any important website features such as a signup form in inconspicuous places.\"]}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s why pop-ups and other strategies may be needed in addition to placing a form in a footer.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Also, work together as a team to ensure there\u2019s a solid effort going on to increase email signup form visibility. This includes any designers, developers, marketers etc.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"P.S: While you're here, why not \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"sign up for the EcoSend Weekly\"})})}),/*#__PURE__*/e(\"strong\",{children:\"?\"}),\" \uD83D\uDCA1\u2709\uFE0F \"]}),/*#__PURE__*/e(\"h2\",{children:\"Continue To Test Your Forms & Monitor Their Location On The Web\"}),/*#__PURE__*/e(\"img\",{alt:\"email sign form fail\",className:\"framer-image\",height:\"349\",src:\"https://framerusercontent.com/images/WMbTNWcILGhicLWELS05GAjzaY.png\",srcSet:\"https://framerusercontent.com/images/WMbTNWcILGhicLWELS05GAjzaY.png?scale-down-to=512 512w,https://framerusercontent.com/images/WMbTNWcILGhicLWELS05GAjzaY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/WMbTNWcILGhicLWELS05GAjzaY.png 1790w\",style:{aspectRatio:\"1790 / 698\"},width:\"895\"}),/*#__PURE__*/e(\"p\",{children:\"Your email signup form might look great now. But as we all know, it only takes one bug in the code to derail things.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In the above image, you can see a lack of metadata makes even the Chanel newsletter form look less than enticing on the SERPs.\"}),/*#__PURE__*/e(\"p\",{children:\"Use email marketing software such as EcoSend to measure new email signups. If you suddenly notice a drop in new users, you need to investigate the cause. We recommend checking each email signup form source or location regularly.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Keep your website updated regularly, and don\u2019t let your form slip to the back burner again.\"}),/*#__PURE__*/e(\"p\",{children:\"Maintaining a sharp focus will ensure your email ROI is as high as it should be, especially if you pair lots of engaged subscribers with beautifully tailored campaigns!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://ecosend.io/features/forms\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Discover EcoSend Forms\"})})})}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Try Our Email Marketing Platform For Free Today\"}),/*#__PURE__*/e(\"img\",{alt:\"gosquared forms\",className:\"framer-image\",height:\"716\",src:\"https://framerusercontent.com/images/ixzk8mH0210fAKoKvDWP5W4QjHA.png\",srcSet:\"https://framerusercontent.com/images/ixzk8mH0210fAKoKvDWP5W4QjHA.png?scale-down-to=512 512w,https://framerusercontent.com/images/ixzk8mH0210fAKoKvDWP5W4QjHA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ixzk8mH0210fAKoKvDWP5W4QjHA.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ixzk8mH0210fAKoKvDWP5W4QjHA.png 2393w\",style:{aspectRatio:\"2393 / 1433\"},width:\"1196\"}),/*#__PURE__*/e(\"p\",{children:\"Now you have highly visible signup forms, you should hopefully see those subscriber counts soar.\"}),/*#__PURE__*/e(\"p\",{children:\"Dazzle your subscribers with unmissable email marketing campaigns when you try EcoSend.\"}),/*#__PURE__*/e(\"p\",{children:\"As you can see in the above image, you can also create amazing custom forms with EcoSend too! \\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Sign up for\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend and start your free trial today\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Or want to chat with us about your email marketing requirements?\\xa0\",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Drop us a message\"})}),\"\\xa0and we\u2019ll be right with you.\\xa0\\xa0 \"]})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In search of some welcome email examples to transform your campaigns?\"}),/*#__PURE__*/t(\"p\",{children:[\"As one of the most valuable\\xa0\",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/what-are-the-different-types-of-emails\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email types\"})}),\"\\xa0to exist, welcome emails don\u2019t just say hello: \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"they sell\"})}),\".\\xa0\uD83D\uDECD \uD83D\uDED2\"]}),/*#__PURE__*/e(\"p\",{children:\"That is if your templates wow just as much as your subject line and body content do. If you need a little help in that department, then this post has got you covered.\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve scoured the internet to find welcome emails from a range of businesses to transform your next campaign.\\xa0 \"}),/*#__PURE__*/e(\"p\",{children:\"From cool graphics to QR codes, not to mention plenty of brand personality - here are 11 welcome email examples to show you what\u2019s trending in email marketing for 2024.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Welcome Emails Are Important\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"For those who don't know, welcome emails (aka onboarding emails) have a typical open rate of \",/*#__PURE__*/e(\"strong\",{children:\"91.43%\"}),\" \u2709\uFE0F \uD83D\uDD25 - Hive\"]}),/*#__PURE__*/e(\"p\",{children:\"Users expect to be sent a welcome email after subscribing, meaning they are more likely to open your message.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A welcome email is an unmissable chance to connect with your customers, highlight your value proposition and give them discounts or other incentives to get them shopping with you.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s vital your welcome emails hit it out of the park, as you want people to remain subscribed, plus continue to open future emails you may send them. After all, email offers a typical\\xa0ROI of $36 for every $1\\xa0spent.\"}),/*#__PURE__*/e(\"p\",{children:\"Therefore, your welcome or onboarding email sets the tone for what\u2019s to come. So let\u2019s make sure yours hits all the right notes with the following ideas!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Learn more \uD83D\uDCA1:\"}),\" \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/onboarding-emails-examples-benefits-tips\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Onboarding Emails Examples, Benefits & Tips\"})}),\" \"]}),/*#__PURE__*/e(\"h2\",{children:\"Bang & Olufsen\"}),/*#__PURE__*/e(\"img\",{alt:\"Bang & Olufsen\",className:\"framer-image\",height:\"720\",src:\"https://framerusercontent.com/images/DofyhUAkh41ds1mHIti6UKXdWLY.png\",srcSet:\"https://framerusercontent.com/images/DofyhUAkh41ds1mHIti6UKXdWLY.png?scale-down-to=1024 681w,https://framerusercontent.com/images/DofyhUAkh41ds1mHIti6UKXdWLY.png 959w\",style:{aspectRatio:\"959 / 1441\"},width:\"479\"}),/*#__PURE__*/e(\"p\",{children:\"What do you get when you mix Danish chic with high-end home audio equipment?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Bang & Olufsen.\"}),/*#__PURE__*/t(\"p\",{children:[\"For anyone who has never been inside a \",/*#__PURE__*/e(o,{href:\"https://www.bang-olufsen.com/en/gb\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Bang & Olufsen\"})}),\" store, you are transported to a world where sound couldn\u2019t be more beautiful (or expensive) yet effortlessly cool at the same time.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Matching this aura within a welcome email is a tall order, but Bang & Olufsen have managed it perfectly. Their striking image use sells a lifestyle. It makes you curious enough to want to click-through to the website, while feeling calm and understated at the same time.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Sometimes flashy, attention grabbing graphics work for welcome emails, and we\u2019ll definitely come onto some examples of these.\"}),/*#__PURE__*/e(\"p\",{children:\"But for now, enjoy a different (sleek) way of how welcome emails are done in the world of B&O.\"}),/*#__PURE__*/e(\"h2\",{children:\"Lego\"}),/*#__PURE__*/e(\"img\",{alt:\"Lego newsletter\",className:\"framer-image\",height:\"641\",src:\"https://framerusercontent.com/images/UdVgJRMqevtY9uPzN78OUpZRh0.png\",srcSet:\"https://framerusercontent.com/images/UdVgJRMqevtY9uPzN78OUpZRh0.png?scale-down-to=1024 741w,https://framerusercontent.com/images/UdVgJRMqevtY9uPzN78OUpZRh0.png 928w\",style:{aspectRatio:\"928 / 1282\"},width:\"464\"}),/*#__PURE__*/e(\"p\",{children:\"This Lego welcome email sets out to build subscribers just as it does build Lego.\"}),/*#__PURE__*/t(\"p\",{children:[\"Using custom designed graphics, \",/*#__PURE__*/e(o,{href:\"https://www.lego.com/en-gb?ef_id=CjwKCAjwrdmhBhBBEiwA4Hx5g_0QOe0j6ZQnh1FN-Dp-fgG9qNNnVv6JiIrGr15dbc89qBENXLAdaxoCToYQAvD_BwE:G:s&s_kwcid=AL!933!3!514858455032!e!!g!!lego!12760483331!120441850789&cmp=KAC-INI-GOOGEU-GO-GB-EN-RE-PS-BUY-CREATE-MASTERBRAND-SHOP-BC-EX-RN-LEGO_CORE\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lego\"})}),\" have gone all out to create excitement in a way that appeals to all ages.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Despite the use of yellow being a focal feature, this template is well balanced elsewhere with a clean use of black and white within the functional aspects.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"At the bottom of the template design, Lego have also included helpful links to check your order status or find your nearest Lego store. This helps maintain that connection with the real world, instead of feeling like the brand only exists in digital form, as can sometimes be the case with email marketing.\"}),/*#__PURE__*/e(\"p\",{children:\"A special mention goes out to Lego for one of the most creative post-subscribe thank you messages we've ever seen.\"}),/*#__PURE__*/e(\"img\",{alt:\"lego thank you\",className:\"framer-image\",height:\"648\",src:\"https://framerusercontent.com/images/yv6CsUHGClhpCy2Ph5pyylDLKk.png\",srcSet:\"https://framerusercontent.com/images/yv6CsUHGClhpCy2Ph5pyylDLKk.png?scale-down-to=512 512w,https://framerusercontent.com/images/yv6CsUHGClhpCy2Ph5pyylDLKk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/yv6CsUHGClhpCy2Ph5pyylDLKk.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/yv6CsUHGClhpCy2Ph5pyylDLKk.png 2285w\",style:{aspectRatio:\"2285 / 1297\"},width:\"1142\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"It's easy to overlook this step. But with some newsletters even displaying error messages after we tried to sign up, checking everything works with your email list, not to mention putting in some extra brand flavour can't be underestimated.\"}),/*#__PURE__*/e(\"h2\",{children:\"Boots\"}),/*#__PURE__*/e(\"img\",{alt:\"Boots newsletter\",className:\"framer-image\",height:\"677\",src:\"https://framerusercontent.com/images/am07160UU2HpbGPc9rjKBINIOQ.png\",srcSet:\"https://framerusercontent.com/images/am07160UU2HpbGPc9rjKBINIOQ.png?scale-down-to=1024 773w,https://framerusercontent.com/images/am07160UU2HpbGPc9rjKBINIOQ.png 1023w\",style:{aspectRatio:\"1023 / 1355\"},width:\"511\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.boots.com/shop-online?cm_mmc=bmm-buk-google-ppc-_-brand-_-B%7CPure%7CEx-_-UK_Brand_Boots+Pure+Brand_Exact&gclid=CjwKCAjwrdmhBhBBEiwA4Hx5g8iVayDODcebxxYWPGm95x3vSJ-eUmZNJcSuMoj2qy6hx-BWyyA8zhoCJgEQAvD_BwE&gclsrc=aw.ds\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Boots\"})}),\" have taken the welcome email template functionality to a whole new level. Their welcome email acts as a mini landing page but in email form.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"With any ecommerce email newsletter, the goal is always going to be enticing customers to purchase as quickly and as easily as possible.\"}),/*#__PURE__*/e(\"p\",{children:\"Boots have achieved this with a \u2018fast\u2019 colour palette and endless buttons. Plus there\u2019s incentives to earn points or get discounts. All in all, Boots use their physical retail experience to their advantage within their email marketing campaigns.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Plus, there\u2019s a lot of competition in the online beauty space. The right welcome email can help differentiate a brand from all the noise, whether that business happens to sell mascara or SaaS products.\"}),/*#__PURE__*/e(\"h2\",{children:\"Hackett\\xa0London\"}),/*#__PURE__*/e(\"img\",{alt:\"hackett london welcome email example\",className:\"framer-image\",height:\"677\",src:\"https://framerusercontent.com/images/82yY6yh4zqbA3UXb1TaEFkWHKUc.png\",srcSet:\"https://framerusercontent.com/images/82yY6yh4zqbA3UXb1TaEFkWHKUc.png?scale-down-to=1024 816w,https://framerusercontent.com/images/82yY6yh4zqbA3UXb1TaEFkWHKUc.png 1079w\",style:{aspectRatio:\"1079 / 1354\"},width:\"539\"}),/*#__PURE__*/t(\"p\",{children:[\"We leave the more energised welcome email style behind for a journey into the calm and collected with \",/*#__PURE__*/e(o,{href:\"https://www.hackett.com/gb/?gclid=CjwKCAjwrdmhBhBBEiwA4Hx5g1vyR257BxWtyuHbBC_kPKCPTgb3OQA9EXT90OTYia2xtOD24t6AyBoCfM4QAvD_BwE\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Hackett London\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Hackett is big on all things British heritage. Boasting a clothing partnership with Aston Martin, their branding feels a little more discerning. The colour palette is kept neutral, and the imagery has a focus on rugged outdoor landscapes. This is a suave walk, rather than a run to the checkout.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As far as welcome email examples go, Hackett London reminds us to never lose sight of the audience in favour of quick gimmicks.\"}),/*#__PURE__*/e(\"h2\",{children:\"Selfridges\"}),/*#__PURE__*/e(\"img\",{alt:\"Selfridges welcome email newsletter\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/7aydNETaebVti7ZQNAvuMuPXcGw.png\",srcSet:\"https://framerusercontent.com/images/7aydNETaebVti7ZQNAvuMuPXcGw.png?scale-down-to=512 512w,https://framerusercontent.com/images/7aydNETaebVti7ZQNAvuMuPXcGw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/7aydNETaebVti7ZQNAvuMuPXcGw.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"When you have a patented colour associated with your brand, sometimes that\u2019s enough to do the talking within a welcome email.\"}),/*#__PURE__*/t(\"p\",{children:[\"If the \",/*#__PURE__*/e(o,{href:\"https://www.selfridges.com/GB/en/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Selfridges\"})}),\" yellow wasn\u2019t enough to feel on-brand, they add a quirky twist to their welcome email in the form of a QR code that is \u2018unlocked\u2019 by a key.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Points for originality here, since as far as welcome emails go, it\u2019s rare to see a feature you haven\u2019t seen a million times before.\"}),/*#__PURE__*/t(\"p\",{children:[\"Selfridges were also one of the few on our welcome email examples list to have a dedicated landing page for their newsletter. For SEO purposes, you \",/*#__PURE__*/e(\"em\",{children:\"want your newsletter to be found\"}),\" if your customers Google it.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Patagonia\"}),/*#__PURE__*/e(\"img\",{alt:\"welcome email examples\",className:\"framer-image\",height:\"729\",src:\"https://framerusercontent.com/images/XW3d7S3zxaMvIlV8urTl4Mc92NQ.png\",srcSet:\"https://framerusercontent.com/images/XW3d7S3zxaMvIlV8urTl4Mc92NQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/XW3d7S3zxaMvIlV8urTl4Mc92NQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/XW3d7S3zxaMvIlV8urTl4Mc92NQ.png 1467w\",style:{aspectRatio:\"1467 / 1458\"},width:\"733\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://eu.patagonia.com/gb/en/home/?gclid=CjwKCAjwrdmhBhBBEiwA4Hx5g0eXVCzwpEQ8cPiKI6lE6vl4eCVWa81vicbwXpaUNQJ4c49HYPBR0hoCuOwQAvD_BwE&gclsrc=aw.ds\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Patagonia\"})}),\" is all about outdoor life.\"]}),/*#__PURE__*/e(\"p\",{children:\"So it makes sense that Patagonia\u2019s welcome email sells you exactly that. In fact, the entire email body is a series of gorgeous landscapes, rather than any of their actual product images.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This approach comes from a place of confidence, because the name is enough to sell the brand without needing to force anything within the email design.\"}),/*#__PURE__*/e(\"p\",{children:\"As a welcome email you truly want to scroll all the way through, Patagonia seeks to inspire possibilities in terms of travel and exploration. It hits the brief right on the head.\"}),/*#__PURE__*/e(\"h2\",{children:\"Hotel Chocolat\"}),/*#__PURE__*/e(\"img\",{alt:\"Hotel chocolat welcome email\",className:\"framer-image\",height:\"1956\",src:\"https://framerusercontent.com/images/ddPvZGKH2q5ZzwnY78B5YYTIgsA.png\",srcSet:\"https://framerusercontent.com/images/ddPvZGKH2q5ZzwnY78B5YYTIgsA.png?scale-down-to=2048 516w,https://framerusercontent.com/images/ddPvZGKH2q5ZzwnY78B5YYTIgsA.png 987w\",style:{aspectRatio:\"987 / 3912\"},width:\"493\"}),/*#__PURE__*/t(\"p\",{children:[\"In any marketing or advertising exercise, you need to think about \",/*#__PURE__*/e(\"strong\",{children:\"what you want people to do\"}),\" in response to seeing it.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.hotelchocolat.com/uk?gclid=CjwKCAjwrdmhBhBBEiwA4Hx5g3ZrV3mYoDIg7CeOCU8OrMWT_NlsWHjOx89U04T4i-Yi2tNxlfWk3RoCa1kQAvD_BwE\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Hotel Chocolat\"})}),\" have made it abundantly clear that they want their welcome email to make you crave chocolate. Like now.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Similar to when microphones are placed next to chocolate being cut open on TV demonstrations, this welcome email is pure torture, because you can taste every bite. That\u2019s exactly what you want when advertising chocolate, by the way!\"}),/*#__PURE__*/e(\"p\",{children:\"The only way to get what you want is to...buy some Hotel Chocolat products. Hence, a winning email marketing strategy is born.\"}),/*#__PURE__*/e(\"p\",{children:\"Opting for a long body email is always a risk in a welcome email. But Hotel Chocolat has used the template carefully to introduce the brand and their products in a really tangible way.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"This\"}),\" content writer now needs to stop for tea and chocolate before continuing onto the next welcome email example. \u2615\uFE0F \uD83C\uDF6B *Ahem*.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Magnet\"}),/*#__PURE__*/e(\"img\",{alt:\"Magnet kitchens welcome email\",className:\"framer-image\",height:\"715\",src:\"https://framerusercontent.com/images/VWGopH2RxBMO4EJlx0CKhSxSCNg.png\",srcSet:\"https://framerusercontent.com/images/VWGopH2RxBMO4EJlx0CKhSxSCNg.png?scale-down-to=1024 799w,https://framerusercontent.com/images/VWGopH2RxBMO4EJlx0CKhSxSCNg.png 1117w\",style:{aspectRatio:\"1117 / 1430\"},width:\"558\"}),/*#__PURE__*/e(\"p\",{children:\"Just ask Russell, our Sales Engineer here at EcoSend what the kitchen buying process looks like. Namely, the chaos it brings when you actually get going. He\u2019s very thankful for the invention of the air fryer at this point.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Aside from the stress, buying a kitchen is also expensive, and in summary is a really big decision.\"}),/*#__PURE__*/t(\"p\",{children:[\"In their welcome email example, \",/*#__PURE__*/e(o,{href:\"https://www.magnet.co.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Magnet\"})}),\" gives you a (hopeful) glimpse of what the end result could look like if you persevere.\"]}),/*#__PURE__*/t(\"p\",{children:[\"All without screaming at you to buy. Which, by the way, is exactly what you \",/*#__PURE__*/e(\"em\",{children:\"don\u2019t \"}),\"need given the world of kitchens can involve a very pushy sales process.\"]}),/*#__PURE__*/e(\"p\",{children:\"The included links are also simple: Do you want to discover their kitchens, get inspiration or book a consultation?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The tone of the email feels friendly yet relaxed. It makes you want to pour yourself a cup of tea and get browsing their products, comfortably at your own pace.\"}),/*#__PURE__*/e(\"h2\",{children:\"Domino\u2019s\"}),/*#__PURE__*/e(\"img\",{alt:\"Domino's welcome emails\",className:\"framer-image\",height:\"704\",src:\"https://framerusercontent.com/images/Tr0CDqYyTCT9irp8GAAkqELeqU.png\",srcSet:\"https://framerusercontent.com/images/Tr0CDqYyTCT9irp8GAAkqELeqU.png?scale-down-to=512 512w,https://framerusercontent.com/images/Tr0CDqYyTCT9irp8GAAkqELeqU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Tr0CDqYyTCT9irp8GAAkqELeqU.png 1456w\",style:{aspectRatio:\"1456 / 1408\"},width:\"728\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll be ordering a fair few pizzas while that kitchen is being installed.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.dominos.co.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Domino\u2019s\"})}),\" have long been known for their red and blue colour scheme, which is actually a tricky colour combination to work with.\"]}),/*#__PURE__*/e(\"p\",{children:\"So the focus for their welcome email is more the creative text.\"}),/*#__PURE__*/t(\"p\",{children:[\"Exhibit A: You\u2019re asked \",/*#__PURE__*/e(\"em\",{children:\"not to eat\"}),\" your own email address.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Email might be worth $8.5bn to the global economy, but that still doesn\u2019t make it edible!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As far as welcome email examples go, this is one to replicate when you just want to get straight to the point. Also, when extensive images and features don\u2019t really fit what you\u2019re going for.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In a previous post about welcome emails, we also commented how \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/blog/12-welcome-email-examples-for-new-customers\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"McDonald\u2019s\"})}),\" has a similar minimal vibe.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Lululemon\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Lululemon welcome email\",className:\"framer-image\",height:\"662\",src:\"https://framerusercontent.com/images/GbszRyZzjvVXBd2bKkchKqzJJw.png\",srcSet:\"https://framerusercontent.com/images/GbszRyZzjvVXBd2bKkchKqzJJw.png?scale-down-to=1024 707w,https://framerusercontent.com/images/GbszRyZzjvVXBd2bKkchKqzJJw.png 915w\",style:{aspectRatio:\"915 / 1324\"},width:\"457\"}),/*#__PURE__*/t(\"p\",{children:[\"It \",/*#__PURE__*/e(\"em\",{children:\"might not be\"}),\" a coincidence that \",/*#__PURE__*/e(o,{href:\"https://www.lululemon.co.uk/en-gb/home?CID=Google_UK_SRCH_Brand_Pure&ds_rl=1297546&ds_rl=1297546&gclid=CjwKCAjwrdmhBhBBEiwA4Hx5g28G1GgEps94DApwjt4RFFHJ_nl7R33OeR30RPEJfSNNcSo8yipE2RoCmPgQAvD_BwE&gclsrc=aw.ds\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lululemon\"})}),\" leisurewear features right after our Domino\u2019s welcome email example.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"As Lululemon tells us, we\u2019re here, and they're \u2018excited\u2019. You definitely read that opening graphic in a Californian accent, didn't you?\"}),/*#__PURE__*/e(\"p\",{children:\"Lululemon manage to welcome us, coincidently without mentioning the word \u2018welcome\u2019.\"}),/*#__PURE__*/t(\"p\",{children:[\"We definitely \",/*#__PURE__*/e(\"em\",{children:\"welcome\"}),\" the creativity where the copy is concerned. But maybe not the spin class needed to burn off the aforementioned Domino\u2019s.\\xa0\uD83D\uDEB4\u200D\u2640\uFE0F \uD83C\uDFCB\uFE0F\u200D\u2642\uFE0F\"]}),/*#__PURE__*/e(\"p\",{children:\"An interesting feature of this welcome email is that it is yet another brand aimed at the more premium market. So once again, the overall design and features feel paired back, rather than practically begging you to purchase.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"All in all, this welcome email example stays exactly on-brand. It knows who it's speaking to, and what it needs to do. In doing so, Lululemon perfectly captures its target audience.\"}),/*#__PURE__*/e(\"h2\",{children:\"Rituals\"}),/*#__PURE__*/e(\"img\",{alt:\"rituals newsletter\",className:\"framer-image\",height:\"1186\",src:\"https://framerusercontent.com/images/YjBoDf3JwR2Ge67tJ6Sw83N48s.png\",srcSet:\"https://framerusercontent.com/images/YjBoDf3JwR2Ge67tJ6Sw83N48s.png?scale-down-to=2048 711w,https://framerusercontent.com/images/YjBoDf3JwR2Ge67tJ6Sw83N48s.png 824w\",style:{aspectRatio:\"824 / 2372\"},width:\"412\"}),/*#__PURE__*/e(\"p\",{children:\"All that welcoming new subscribers via email has left us in need of some spa time.\"}),/*#__PURE__*/t(\"p\",{children:[\"Based in Europe but with a Japanese influence,\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.rituals.com/en-gb/home?gclid=CjwKCAjwrdmhBhBBEiwA4Hx5gz5ys0DR8Kj-eo9LZr4UFYmT9VS2qKCRmMtxim3IW2iXV5fZO0eXVBoC5cgQAvD_BwE&gclsrc=aw.ds\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Rituals\"})}),\"\\xa0differs from the typical ecommerce email format. Unusually, they emulate a high-end aesthetic, yet the products have a low price point.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Where Rituals succeed is through the use of original, glossy photography throughout their marketing. Their welcome email template may feel familiar in terms of retail marketing, but by the same token definitely isn't cookie-cutter.\"}),/*#__PURE__*/e(\"p\",{children:\"After all, if you are proud of your products, then they should be marketed in a way which reflects this.\"}),/*#__PURE__*/e(\"p\",{children:\"Any ecommerce, retail or even small business can learn a lot from this particular welcome email example.\"}),/*#__PURE__*/e(\"h3\",{children:\"Top Tips For Successful Welcome Emails\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make sure your email sign-up box is prominent on your website to ensure you\u2019re actually getting subscribers.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use an email marketing platform such as EcoSend to set up automatic welcome email triggers.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Take the time to consider what you want your subscribers to experience and ultimately do, ensuring the template, images and copy truly meet your aims.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Monitor the performance of welcome emails in terms of open and click-through rates. Don\u2019t hesitate to switch up anything that\u2019s just not driving results.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Create Your Own Stunning Welcome Emails With EcoSend\"}),/*#__PURE__*/e(\"p\",{children:\"Feeling inspired by what the class of 2024 has to offer for welcome email examples?\"}),/*#__PURE__*/e(\"p\",{children:\"Now it\u2019s time to make your own amazing campaigns with EcoSend\"}),/*#__PURE__*/e(\"p\",{children:\"As an all-in-one customer engagement platform, EcoSend makes welcome emails, abandoned cart emails, promotional emails, newsletters and more a breeze. Best of all, EcoSend is also better for the planet too, as the world's first climate-conscious email tool! \"}),/*#__PURE__*/e(\"p\",{children:\"With free trials on all plans, your amazing welcome email campaign is only a few clicks away.\"}),/*#__PURE__*/t(\"p\",{children:[\"Simply\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sign up to EcoSend\"})}),\"\\xa0to get started.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Or, if you want to talk about your business email marketing needs with us personally, please\\xa0\",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"get in touch\"})}),\".\\xa0 \"]})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Email marketing delivers average an average ROI of between $36 and $45 for every $1 spent.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you're looking at those numbers and thinking that's \",/*#__PURE__*/e(\"em\",{children:\"way off\"}),\" my level of success - fear not.\"]}),/*#__PURE__*/t(\"p\",{children:[\"So long as you\u2019re willing to put the work in, your email marketing can be the powerful tool it\u2019s supposed to be. That is, as a phenomenal way to bring new customers, not to mention sales for your business. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Email works because email campaigns land straight in the inbox of your subscribers. However, generating the \",/*#__PURE__*/e(\"strong\",{children:\"maximum ROI\"}),\" from email requires you to follow a few success metrics.\"]}),/*#__PURE__*/e(\"p\",{children:\"Whether you\u2019ve been trying your hand at email marketing for days or decades, it\u2019s time to sharpen up your game.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are 7 tips to boost your email ROI to do just that.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Work Harder To Get Email Subscribers\"}),/*#__PURE__*/e(\"img\",{alt:\"typeform email subscribers\",className:\"framer-image\",height:\"723\",src:\"https://framerusercontent.com/images/4LDhXKMoz4oiihFwMCWEO4WztxA.png\",srcSet:\"https://framerusercontent.com/images/4LDhXKMoz4oiihFwMCWEO4WztxA.png?scale-down-to=512 512w,https://framerusercontent.com/images/4LDhXKMoz4oiihFwMCWEO4WztxA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4LDhXKMoz4oiihFwMCWEO4WztxA.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/4LDhXKMoz4oiihFwMCWEO4WztxA.png 2838w\",style:{aspectRatio:\"2838 / 1447\"},width:\"1419\"}),/*#__PURE__*/e(\"p\",{children:\"The more subscribers you have on your email list (especially engaged subscribers!) the more valuable your list will be.\"}),/*#__PURE__*/e(\"p\",{children:\"The trouble is, it\u2019s all too easy to overlook getting subscribers. If you aren\u2019t putting in a constant effort to encourage people to sign up to your list, your campaigns won\u2019t be reaching as many people as they could be.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Where to put an email sign-up form to get more subscribers:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Website footer (appears on every page)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A dedicated landing page on your website for newsletter signups\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Exit pop-ups and slide-ins\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"On your blog\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social media pages and posts\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Anywhere advertising competitions, giveaways or other incentives\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"QR codes (for any physical retail space, trade shows or other in-person events)\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"To maximise the number of sign-ups your email list gets, you should be using \",/*#__PURE__*/e(\"strong\",{children:\"all of the above techniques\"}),\" rather than one or two.\"]}),/*#__PURE__*/e(\"p\",{children:\"If there are any other techniques applicable to your industry or service - get using these too!\"}),/*#__PURE__*/t(\"p\",{children:[\"Hey, while you\u2019re here, why not \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sign up for the EcoSend Weekly\"})}),\"? \"]}),/*#__PURE__*/e(\"h2\",{children:\"Experiment With Email Templates\"}),/*#__PURE__*/e(\"img\",{alt:\"Email template designs\",className:\"framer-image\",height:\"613\",src:\"https://framerusercontent.com/images/qZV6EB1EuSHdBMcmQrhSRI6bI.png\",srcSet:\"https://framerusercontent.com/images/qZV6EB1EuSHdBMcmQrhSRI6bI.png?scale-down-to=512 512w,https://framerusercontent.com/images/qZV6EB1EuSHdBMcmQrhSRI6bI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/qZV6EB1EuSHdBMcmQrhSRI6bI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/qZV6EB1EuSHdBMcmQrhSRI6bI.png 2799w\",style:{aspectRatio:\"2799 / 1227\"},width:\"1399\"}),/*#__PURE__*/e(\"p\",{children:\"Think about the point of sending email marketing campaigns in the first place. That is to encourage clicks to your website, and ultimately sales for your business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The way your emails are designed in terms of layout, colour, and media use can all help or hinder this aim.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Email templates should embody the ethos of your brand. A good template should also do everything possible to get people clicking through to your website.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"On sites such as \",/*#__PURE__*/e(o,{href:\"https://dribbble.com/signup/new\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Dribble\"})}),\", you can browse endless email templates to get a flavour of the latest design trends. Or the above image is a template you can download on Envato Elements. There are so many more websites like this!\"]}),/*#__PURE__*/e(\"p\",{children:\"Though, you should also consider the type of email you\u2019re sending and who your target audience is. Put this thought in before you send your campaigns, and don\u2019t be afraid to switch up anything that\u2019s just not generating engagement or clicks.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"You can also have a play with the free \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/free-email-builder/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend HTML Email Template Builder\"})}),\". \"]}),/*#__PURE__*/e(\"h2\",{children:\"Have A Clear Call To Action (CTA)\\xa0\uD83C\uDFAF\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"488\",src:\"https://framerusercontent.com/images/080eVDM5bdofuFDChvA0uhxXY.png\",srcSet:\"https://framerusercontent.com/images/080eVDM5bdofuFDChvA0uhxXY.png?scale-down-to=512 512w,https://framerusercontent.com/images/080eVDM5bdofuFDChvA0uhxXY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/080eVDM5bdofuFDChvA0uhxXY.png 1473w\",style:{aspectRatio:\"1473 / 977\"},width:\"736\"}),/*#__PURE__*/e(\"p\",{children:\"Similar to designing a landing page on your website, you need a clear idea of what someone should do when they open your email.\"}),/*#__PURE__*/e(\"p\",{children:\"This could be clicking on certain promotions or even giving your business a call. The true call to action (CTA) will depend on your business, and the type of email you're sending.\"}),/*#__PURE__*/e(\"p\",{children:\"Just have that clear purpose in mind before you create the campaign, and build the design, text and subject line around this aim.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In contrast, emails without a clear CTA are unlikely to generate a healthy ROI because the user won\u2019t know what you want them to do.\"}),/*#__PURE__*/e(\"p\",{children:\"If you don\u2019t know, and they don\u2019t know, how can you expect your campaign to work?\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Send Rate - Aim For Quality Over Quantity\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"542\",src:\"https://framerusercontent.com/images/WwQ3xZwV9dl1hkcKEU6iVa1FrU0.png\",srcSet:\"https://framerusercontent.com/images/WwQ3xZwV9dl1hkcKEU6iVa1FrU0.png?scale-down-to=512 512w,https://framerusercontent.com/images/WwQ3xZwV9dl1hkcKEU6iVa1FrU0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/WwQ3xZwV9dl1hkcKEU6iVa1FrU0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/WwQ3xZwV9dl1hkcKEU6iVa1FrU0.png 2169w\",style:{aspectRatio:\"2169 / 1085\"},width:\"1084\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Exhibit A:\"}),\" As someone who spends far too much money on likes beauty products, I am a target customer for Beauty Bay. But I ended up unsubscribing due to daily email bombardment from them. You can also see they sent me \",/*#__PURE__*/e(\"em\",{children:\"that many\"}),\" emails they mostly all sat unread. Stressing your subscribers does not equal sales, people. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Sending too many emails is the reason 34% unsubscribe from a mailing list.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Less followers = fewer people to reach with your campaigns = lower ROI\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We definitely don\u2019t want that, do we?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s no definite answer when it comes to how many emails are too many. After all, if you send a daily digest to your subscribers, and each email has a good open rate, why rock the boat?\"}),/*#__PURE__*/t(\"p\",{children:[\"But we all know of \",/*#__PURE__*/e(\"em\",{children:\"certain brands \"}),\"guilty of wringing the life out of their email send limit. Ecommerce companies emailing once, even more than once a day \",/*#__PURE__*/e(\"strong\",{children:\"every day\"}),\" (even on Christmas Day) - we\u2019re looking at you here. \\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Instead, we\u2019d always recommend sending emails that are well designed, and ultimately well thought out send rate wise.\"}),/*#__PURE__*/t(\"p\",{children:[\"Having \",/*#__PURE__*/e(\"strong\",{children:\"quality\"}),\" as the focus of your marketing efforts is so much better than sending an email... just for the sake of sending an email.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Try Out Different Types Of Emails\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg\",srcSet:\"https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/P2EX5gArSXAl2XdSijZfNC6gXE.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"If you ate the same sandwich every day for lunch, how long would it take for you to get fed up and crave something different?\"}),/*#__PURE__*/e(\"p\",{children:\"What we\u2019re saying here is that emails don\u2019t just have to be the same thing each time.\"}),/*#__PURE__*/t(\"p\",{children:[\"Instead, many \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/what-are-the-different-types-of-emails\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"different types of emails\"})}),\" exist you might want to try. This is especially the case if your email ROI needs bolstering, and your current format isn\u2019t doing the trick.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Some popular types of emails include: \"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Abandoned cart emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Daily digests\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Event invitations\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead nurturing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Milestone emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Newsletters\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Promotional emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Survey emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Re-engagement emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Welcome emails\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Top tip for success: \"}),\"Match up each email type carefully with the recipient along with the campaign aim.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Segment Your Campaigns\"}),/*#__PURE__*/e(\"img\",{alt:\"Segmentation\",className:\"framer-image\",height:\"734\",src:\"https://framerusercontent.com/images/2I4BeLXlvBlQGBVhqaWOPFgdm0.png\",srcSet:\"https://framerusercontent.com/images/2I4BeLXlvBlQGBVhqaWOPFgdm0.png?scale-down-to=512 512w,https://framerusercontent.com/images/2I4BeLXlvBlQGBVhqaWOPFgdm0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2I4BeLXlvBlQGBVhqaWOPFgdm0.png 1794w\",style:{aspectRatio:\"1794 / 1468\"},width:\"897\"}),/*#__PURE__*/e(\"p\",{children:\"Segmentation is an ultra personalised email marketing technique.\"}),/*#__PURE__*/e(\"p\",{children:\"Unlike send-to-all email blasts where you target everyone with the same message, segmentation means you only target select people with a specific message.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In terms of ROI, segmentation has been found to deliver a 101% improvement in click-through rates, according to \",/*#__PURE__*/e(o,{href:\"https://www.notifyvisitors.com/blog/segmentation-statistics/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"NotifyVisitors\"})}),\". The same article reported that segmentation can deliver an overall ROI of \",/*#__PURE__*/e(\"strong\",{children:\"760%\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"So why does segmentation work so well for improving email ROI?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"To your customer (who you want to spend with you to boost ROI), segmentation tells them you understand their wants and needs. You aren\u2019t treating them as \u2018just another customer\u2019 but as an individual.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t \",/*#__PURE__*/e(\"em\",{children:\"we all\"}),\" respond better to such special treatment by brands trying to sell us something?\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Segmentation uses data to make that happen, and with email marketing software such as EcoSend, it\u2019s a piece of cake too!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Test & Analyse Emails Before Sending\"}),/*#__PURE__*/e(\"img\",{alt:\"ai productivity\",className:\"framer-image\",height:\"750\",src:\"https://framerusercontent.com/images/pYgCv1zbq0MYQUfcrxNaR89JMQ.jpg\",srcSet:\"https://framerusercontent.com/images/pYgCv1zbq0MYQUfcrxNaR89JMQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/pYgCv1zbq0MYQUfcrxNaR89JMQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/pYgCv1zbq0MYQUfcrxNaR89JMQ.jpg 2000w\",style:{aspectRatio:\"2000 / 1500\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"Our lucky 7th tip for improving your email ROI is to take another look at your campaigns before sending them out to the masses.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A/B testing is the official name of the game. But even if you don\u2019t have two email designs to compare, you should still be checking that everything looks and works as it should.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If your emails don\u2019t look good on mobile, there are any broken links or even basic typos, then such errors will need to be fixed before sending.\"}),/*#__PURE__*/e(\"p\",{children:\"Use a subjective eye to determine if the design and messaging of the email hits the mark or falls flat. It\u2019s always better that as an internal team, you pick up on such letdowns before your customers do.\"}),/*#__PURE__*/e(\"p\",{children:\"Ultimately, that email should encourage you to want to buy whatever you\u2019re selling. If it doesn\u2019t, your email ROI won\u2019t be favourable.\"}),/*#__PURE__*/t(\"p\",{children:[\"Even if you have to delay the sending of your campaigns, \",/*#__PURE__*/e(\"strong\",{children:\"never send out any email\"}),\" that doesn't smash it out of the park for your business.\"]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Email Marketing That Reduces Your Carbon Footprint \"}),/*#__PURE__*/e(\"p\",{children:\"We hope the above tips boost the ROI of your email campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"But while you're here, have you heard of EcoSend?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" is a climate-conscious email platform. You can still succeed at email with our vast range of email tools and features. \"]}),/*#__PURE__*/e(\"p\",{children:\"However, as our systems run on renewable energy sources this reduces the carbon footprint that your campaigns would have otherwise generated.\"}),/*#__PURE__*/t(\"p\",{children:[\"Want to try before you buy? \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Start your free trial of EcoSend today\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Feel free to \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"reach out to us\"})}),\" if you have any questions about all things email marketing and EcoSend and we'll be with you shortly! \"]})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Here because you just Googled '\",/*#__PURE__*/e(\"em\",{children:\"what is email marketing\"}),\"'? \uD83D\uDD0E \u2709\uFE0F\"]}),/*#__PURE__*/e(\"p\",{children:\"Listen. It\u2019s easy to assume that just because email marketing has existed for some time now, that everyone knows what it is. Or that they know how to do email marketing well with the latest strategies and techniques in mind.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But what if you\u2019ve only just started your company? Or, haven\u2019t reached your marketing goals up to now, and want to learn more about how email works so that you can fine-tune your campaigns?\"}),/*#__PURE__*/t(\"p\",{children:[\"As makers of EcoSend we want to help \",/*#__PURE__*/e(\"em\",{children:\"every\"}),\" business succeed at email marketing.\"]}),/*#__PURE__*/e(\"p\",{children:\"In today\u2019s post, we\u2019re going to cover the basics of email marketing aimed at beginners.\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDCDD Alternatively, want us to send you our most advanced email marketing techniques? \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Sign up for the EcoSend Weekly\"})}),\" and we'll deliver them to your inbox for free.\\xa0 \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Who this guide is for:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email marketing newbies.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Company founders wanting to learn how email works/ if email is worth the investment.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Anyone wanting to learn about email marketing directly from an email marketing platform.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Those who have started a new side hustle and want to use email marketing to grow their results.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You reading this right now for any other reason (we appreciate you being here!) \uD83D\uDC4B\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"What Is Email Marketing And How Does It Work?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In a nutshell, email marketing is when companies send their marketing campaigns to a list of subscribers via email.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The purpose of email marketing is to generate leads and ultimately sales for businesses. Email can achieve this through building relationships with subscribers, alerting them of new promotions, gathering feedback about a service and much more.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Email campaigns are created in a way that engages and entices an audience, depending on the purpose of the campaign. Campaigns can include plain text, images, video and much more as part of a branded email template design.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Never made an email template before? Get started with our free \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/free-email-builder/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"HTML Email Template Builder\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Success of email campaigns can be measured through monitoring open rates, click-through rates (CTR), and sales generated.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Up the ante on this swot sesh \uD83D\uDCA1\uD83E\uDD13:\"}),\" \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/marketing-glossary\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The EcoSend Digital Marketing Glossary\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Why Email Marketing?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/64OFmzVp99zfpryNNp9RTZ584Qc.png\",srcSet:\"https://framerusercontent.com/images/64OFmzVp99zfpryNNp9RTZ584Qc.png?scale-down-to=512 512w,https://framerusercontent.com/images/64OFmzVp99zfpryNNp9RTZ584Qc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/64OFmzVp99zfpryNNp9RTZ584Qc.png 1080w\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s a simple fact that \",/*#__PURE__*/e(\"strong\",{children:\"email is a powerful marketing tool\"}),\" that has and will always continue to work.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"With the average person checking their emails 15 times a day (\",/*#__PURE__*/e(o,{href:\"https://www.forbes.com/sites/markmurphy/2016/09/18/the-way-you-check-email-is-making-you-less-productive/?sh=2bedf59b37e3\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Forbes\"})}),\"), and emails being sent directly to computers, tablets and phones - getting in the inbox of your customers is pure common sense.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s talk numbers to put email in perspective.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Email offers a typical ROI of $36 for every $1 spent, though our research has found the ROI can be as high as $45 for every $1 spent.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If email generating $8.5bn every year wasn\u2019t enough to tempt you to start marketing via email, \",/*#__PURE__*/e(o,{href:\"https://www.statista.com/statistics/812060/email-marketing-revenue-worldwide/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Statista\"})}),\" predicts this figure will jump to $17.9bn by 2027.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"In short, any business \",/*#__PURE__*/e(\"em\",{children:\"not doing email marketing\"}),\" (or not as well as they should be) right now is missing out on some serious revenue.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"How To Do Email Marketing\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"725\",src:\"https://framerusercontent.com/images/kKtnSwBqtDCqOezRpzZEc1BStWc.png\",srcSet:\"https://framerusercontent.com/images/kKtnSwBqtDCqOezRpzZEc1BStWc.png?scale-down-to=512 512w,https://framerusercontent.com/images/kKtnSwBqtDCqOezRpzZEc1BStWc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/kKtnSwBqtDCqOezRpzZEc1BStWc.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/kKtnSwBqtDCqOezRpzZEc1BStWc.png 2858w\",style:{aspectRatio:\"2858 / 1451\"},width:\"1429\"}),/*#__PURE__*/e(\"p\",{children:\"Realised that the above statement applies to you?\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t panic, as getting started with email marketing couldn\u2019t be easier. While there\u2019s a lot of advanced techniques to learn down the track, just remember that all of these are designed to earn your business more money.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"But before we get to that, let\u2019s slow down and take a look at what you need for email marketing:\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"An email marketing platform\"}),\" - In line with GDPR/functionality requirements, you need a secure, professional way of holding customer data and being able to create and send email campaigns. Email marketing platforms include the likes of EcoSend, Hubspot and Mailchimp.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Subscribers \"}),\"- Businesses should make every effort to get more email subscribers. These are users which have agreed to sign up on your mailing list. At the very least, have an email form in the footer of your website to get sign-ups. Similar to social media followers, the more subscribers a list has, the more valuable it becomes.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Campaign strategy \"}),\"- Every email you send should have a clear purpose in terms of messaging and overall strategy. Sending the right message to the right person at the right time (segmentation) offers up the best recipe for success.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"How To Earn Money From Email Marketing\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Build a list\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Segment your list\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create valuable content\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use compelling subject lines\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Include CTAs\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Test your emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Monetise (affiliates, product sales etc)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Re-engage customers at risk of churn\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Highlight product value to encourage loyalty\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Competitions, discounts & incentives\\xa0\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Read more: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/9-ways-make-money-with-email-marketing-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"9 Ways Make Money With Email Marketing In 2024\"})})}),/*#__PURE__*/e(\"strong\",{children:\" \"})]}),/*#__PURE__*/e(\"h2\",{children:\"Different Types Of Emails\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"email marketing ai\",className:\"framer-image\",height:\"1578\",src:\"https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png\",srcSet:\"https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png?scale-down-to=512 512w,https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png?scale-down-to=4096 4096w,https://framerusercontent.com/images/r4JZy3UF7Lz9Eup0i1h1Xxnjg.png 5309w\",style:{aspectRatio:\"5309 / 3157\"},width:\"2654\"}),/*#__PURE__*/t(\"p\",{children:[\"As a business you can have so much fun with email, because there\u2019s just so much \",/*#__PURE__*/e(\"em\",{children:\"you can do with it\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Use email to directly talk to your customers about what matters, along with showing them you have to offer as a business.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Welcome Emails\"}),/*#__PURE__*/t(\"p\",{children:[\"When someone has just signed up for your newsletter or purchased with you for the first time -\\xa0 you have \",/*#__PURE__*/e(\"em\",{children:\"their full attention\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Use this to your advantage by sending that user a welcome email.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Welcome emails have a typical open rate of \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/blog/12-welcome-email-examples-for-new-customers\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"91%\"})}),\". Acting as the digital form of a hello, welcome emails couldn\u2019t be a better way to introduce your brand, products and services.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Newsletters\"}),/*#__PURE__*/t(\"p\",{children:[\"Ever heard the story of how Alex Lieberman started the Morning Brew email newsletter in his college dorm and eventually sold it for $70 million?\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"We explain the value of having an email newsletter (plus more about the above story), in the aptly named post \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/blog/why-everyone-should-start-an-email-newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Why Everyone Should Start An Email Newsletter\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"If you just can\u2019t wait, know that a newsletter is a method of keeping in regular contact with your subscribers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Acting as a digest, newsletters can provide incredible insight and value into your business. All of which promotes customer loyalty and engagement.\"}),/*#__PURE__*/e(\"h3\",{children:\"Lead Nurturing Emails\"}),/*#__PURE__*/t(\"p\",{children:[\"That customer is so close to buying. But they aren\u2019t \",/*#__PURE__*/e(\"em\",{children:\"quite\"}),\" over the line yet.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Don't just hope for the best. Send them a lead nurturing campaign to their email inbox!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Lead nurturing emails are both highly personalised and targeted.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Your email marketing platform (i.e. EcoSend) can provide tailored information on what your users are most interested in. Use this data to understand their hesitations to get that sale with your lead nurturing campaigns.\"}),/*#__PURE__*/e(\"h3\",{children:\"Re-Engagement Emails\"}),/*#__PURE__*/e(\"p\",{children:\"When a customer stops buying from you, never visits your website and leaves your emails unopened - this suggests they are a churn risk for your business.\"}),/*#__PURE__*/e(\"p\",{children:\"A re-engagement email is designed to give that user a prod, so to speak.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Compared with not trying at all, an re-engagement email at least makes an effort to keep a paying customer.\"}),/*#__PURE__*/e(\"p\",{children:\"Also known as a \u2018win back campaigns\u2019, re-engagement emails have a success rate of up to 29%.\"}),/*#__PURE__*/t(\"p\",{children:[\"Imagine a \",/*#__PURE__*/e(\"em\",{children:\"potential 29% boost in sales\"}),\" just for sending your customers a single re-engagement email?\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Survey Emails\"}),/*#__PURE__*/e(\"p\",{children:\"Losing customers and don't know why? Want to offer a better service than your competitors, so that your customers will never head elsewhere?\"}),/*#__PURE__*/e(\"p\",{children:\"Survey emails are yet another way to make money from email marketing. That\u2019s because they can give you invaluable information direct from your customers, about everything they like and dislike about your business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Use what they tell you to make more informed business and marketing decisions that generate better results.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Read more: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/what-are-the-different-types-of-emails\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"What Are The Different Types Of Emails?\"})}),\" \"]}),/*#__PURE__*/e(\"h2\",{children:\"How Much Does Email Marketing Cost?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"684\",src:\"https://framerusercontent.com/images/kmNKBYKDmtUVgpezxPdCTurLGc8.png\",srcSet:\"https://framerusercontent.com/images/kmNKBYKDmtUVgpezxPdCTurLGc8.png?scale-down-to=512 512w,https://framerusercontent.com/images/kmNKBYKDmtUVgpezxPdCTurLGc8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/kmNKBYKDmtUVgpezxPdCTurLGc8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/kmNKBYKDmtUVgpezxPdCTurLGc8.png 2415w\",style:{aspectRatio:\"2415 / 1369\"},width:\"1207\"}),/*#__PURE__*/e(\"p\",{children:\"The cost of email marketing depends on the platform you choose, the number of subscribers you have, along with the types of features you need.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Many platforms including EcoSend have a free plan available. So for email marketing newbies or side hustlers as we mentioned above, these may meet your needs.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Start for free with EcoSend \"}),\"\u27A1\uFE0F \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend free trial\"})})}),/*#__PURE__*/e(\"strong\",{children:\"\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"For businesses, we\u2019d advise the average cost of an email marketing platform is around $100-$500 per month.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The other costs include the cost of email template designs, email copy, email strategy and having someone monitor the success of your campaigns. The total cost will depend on whether your emails are created in-house, or if you hire an external marketing agency.\"}),/*#__PURE__*/e(\"p\",{children:\"The good news is that the cost of email marketing is very flexible. So, you can invest as little or as much as you need depending on your specific requirements as a business.\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Marketing FAQs\"}),/*#__PURE__*/t(\"p\",{children:[\"Have some questions about email marketing?\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"We\u2019ve answered some of the most common queries below. But for anything else, we offer plenty of \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/support\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"free resources\"})}),\". You can also reach us any time by dropping us a message.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"How To Choose An Email Marketing Platform?\"}),/*#__PURE__*/e(\"p\",{children:\"All email marketing platforms vary drastically in terms of features, capabilities, reliability and price.\"}),/*#__PURE__*/t(\"p\",{children:[\"Think carefully about the amount of subscribers you have, along with the features you actually need. If in doubt, check out our guide on \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-to-choose-the-best-email-marketing-platform-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"how to choose an email marketing platform.\"})}),\"\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"What Is One Of The Benefits Of Using Templates For Your Email Marketing Campaigns?\"}),/*#__PURE__*/e(\"p\",{children:\"Email templates act as mini landing pages but in email form! The right template can seriously help to sell your products, services or overall message in a way that plain text can\u2019t always achieve. Beautifully designed email templates help represent your brand and can look far more professional.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Why Is Email Marketing Important?\"}),/*#__PURE__*/e(\"p\",{children:\"Email marketing is important because when done well, it offers a fantastic return on investment. Unlike other forms of marketing, email takes your campaigns straight into the inbox of your subscribers, making them difficult to miss. Email can be used for so many purposes, all of which are designed to make your company more profitable.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"How To Write A Marketing Email\"}),/*#__PURE__*/e(\"p\",{children:\"Always write any marketing email with your customer in mind. Namely, their wants and needs along with the fact they are humans (seen as we are living in an AI-centric world these days).\"}),/*#__PURE__*/e(\"p\",{children:\"Also consider the purpose of the email to nail the tone. Keep your text short, snappy and to the point to value your subscriber\u2019s time.\\xa0\"}),/*#__PURE__*/t(\"h3\",{children:[\"When Is The Best Time To Send A Marketing Email?\",/*#__PURE__*/e(\"strong\",{children:\"\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"Every business is going to have a unique optimum send time. We recommend carefully checking your email marketing platform to help you work out the day and time of day that works best for your campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"Also look out for general trends and patterns (i.e. in terms of open rates), as some send times are going to work better than others.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"How To Improve Email Marketing Metrics\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Improving your email marketing performance can be complicated to solve in one sentence, as it depends what the issue is for your campaigns. That said, it\u2019s clear you need to switch things up because your current strategy isn\u2019t working. Here are \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/7-email-marketing-trends-to-try-in-2023\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"7 email marketing trends\"})}),\" to give you some ideas on where to improve.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - The Eco-Friendly Way To Do Email Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"Did you know that all of our digital activities including email marketing have a carbon footprint?\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world's first climate-conscious email marketing platform. \u2709\uFE0F \uD83D\uDC9A\"}),/*#__PURE__*/e(\"p\",{children:\"With EcoSend, you get everything you need to do email marketing well, but at a reduced cost to the planet. That's because our systems run on renewable energy sources, plus we'll plant trees on your behalf just for using us.\"}),/*#__PURE__*/t(\"p\",{children:[\"Keen to learn more? Drop us a message or \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/demo\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"schedule a demo of EcoSend\"})}),\" for a free walkthrough of our email platform.  \"]})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Increasing sales year on year is essential for any business.\"}),/*#__PURE__*/e(\"p\",{children:\"More profits equal better business stability, allowing you to scale your ideas to new heights.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But how do you go about boosting sales when there\u2019s so much competition?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Contrary to what you\u2019re thinking, increasing sales \",/*#__PURE__*/e(\"em\",{children:\"doesn\u2019t\"}),\" have to be complicated or expensive. Here are our best tips for getting more sales in 2024 and beyond to get you started. \"]}),/*#__PURE__*/e(\"h2\",{children:\"First: Refine Your Business Offering & Identify Your Brand Positioning\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"On a basic level, increasing sales really comes down to figuring out how to get people to buy your stuff. Whether this is new customers purchasing for the first time, or repeat customers who you want to spend more with you.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t invest a single penny in your marketing efforts without having a crystal clear idea of what your business does and who it speaks to. Otherwise, your efforts will offer up a poor ROI.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Nailing your brand positioning is key. Consider whether your current positioning is relevant, and also how this compares with your competitors.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"To build a positioning strategy, you need to:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Determine your unique value proposition\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identify your competitors and their positioning\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create a positioning statement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Test and evaluate whether your positioning works\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reinforce your positioning within all products, customer service and marketing efforts\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Sure, this first step doesn\u2019t feel as tangible as some of the others. But, it will ensure your marketing strategy is built on solid foundations from the get-go.\"}),/*#__PURE__*/e(\"p\",{children:\"So don\u2019t skip it if you really want to increase sales!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Marketing\"}),/*#__PURE__*/t(\"p\",{children:[\"Did you know\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"there are over 4.1 billion users of email? Numbers are steadily rising, with \",/*#__PURE__*/e(o,{href:\"https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Statista\"})}),\" predicting there will be 4.5 billion email users by 2025 alone.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"So it\u2019s fair to say that if your business isn\u2019t actively using \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email marketing\"})}),\", it\u2019s seriously missing out.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The different types of emails you can try to boost sales include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Newsletters\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead nurturing emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Promotional emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Milestone emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Survey emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Competitions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Onboarding emails\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Thought leadership campaigns\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This is just scratching the surface of what email can do! Offering a typical ROI of $36 for every $1 spent, email remains one of the best growth tools for 2024 and beyond.\"}),/*#__PURE__*/t(\"p\",{children:[\"Don't have an email marketing platform? It\u2019s your lucky day, as we\u2019re offering you a \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"free trial\"})}),\" of our email marketing tool EcoSend.\"]}),/*#__PURE__*/e(\"img\",{alt:\"EcoSend free trial\",className:\"framer-image\",height:\"225\",src:\"https://framerusercontent.com/images/gxbS2E72VXshrF8bMWX43tOdvI.png\",srcSet:\"https://framerusercontent.com/images/gxbS2E72VXshrF8bMWX43tOdvI.png?scale-down-to=512 512w,https://framerusercontent.com/images/gxbS2E72VXshrF8bMWX43tOdvI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/gxbS2E72VXshrF8bMWX43tOdvI.png 1500w\",style:{aspectRatio:\"1500 / 450\"},width:\"750\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"You may also be interested in: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/9-ways-make-money-with-email-marketing-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"How To Make Money With Email Marketing In 2024\"})})}),\" \uD83D\uDCB0\u2709\uFE0F\"]}),/*#__PURE__*/e(\"h2\",{children:\"Video Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"Communicating via video builds a human connection with your audience. Video also happens to be a highly digestible format that people can watch from anywhere, along with being an excellent example of inbound marketing.\"}),/*#__PURE__*/e(\"p\",{children:\"Most people don\u2019t realise YouTube is in fact a search engine. So by creating video content (with equally relevant titles) that relate to your products, services or location, you can soon build a following.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Set aside some of your marketing budget to get your brand on the likes of YouTube, Twitter, Instagram, Facebook and Tik Tok. Take the time to create informative, engaging content that sells.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Some video platforms even allow you to sell your products directly under the videos, which is yet another way to boost sales through video marketing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Lights, camera, ka-ching!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"(Segmented) Social Media Marketing\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Segmentation is a key aspect of email marketing, so you might be wondering why we\u2019re also telling you to segment your audiences on social media too.\"}),/*#__PURE__*/e(\"p\",{children:\"Quite simply, social media is huge and similar to any other advertising method, you want to be sure you\u2019re reaching the right people with the right message. Segmentation will allow you to do exactly that.\"}),/*#__PURE__*/e(\"p\",{children:\"Paid social media advertising allows you to select your audiences based on aspects such as gender, location and even interests. By choosing a relevant audience, you are more likely to get sales compared with targeting those who don\u2019t find your products or services useful.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Start A Podcast\"}),/*#__PURE__*/t(\"p\",{children:[\"By \",/*#__PURE__*/e(o,{href:\"https://www.statista.com/topics/3170/podcasting/#:~:text=Podcasting%20is%20an%20increasingly%20popular,100%20million%20listeners%20in%202024.\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"2024\"})}),\", it\u2019s predicted that 100 million people will be regular podcast listeners. \"]}),/*#__PURE__*/t(\"p\",{children:[\"Some of you might be familiar with our own \",/*#__PURE__*/e(o,{href:\"https://podcast.ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"podcast for EcoSend\"})}),\", which is our new climate-conscious email marketing tool. We\u2019re about to record our second series, and so far our podcast has been an amazing method of networking and ultimately, growing our new business.\"]}),/*#__PURE__*/e(\"p\",{children:\"Podcasting works because similar to video, voice is a very tangible format. It allows your listeners to get to know you on a more personal level and can be listened to from anywhere.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So why not start a podcast, and talk about some of the issues most relevant to your audience? Building that trust and connection can seriously help boost sales, not to mention brand loyalty.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Get Google Reviews\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t we all Google a business before booking or purchasing something?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When someone leaves a review, it may be seen by hundreds, if not thousands of people. User-generated content is the name for users singing your praises online. Best of all, this is one method to boost sales that\u2019s completely free.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Well written copy, not to mention images can be extremely valuable when it comes to getting others over that sales line.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You can encourage Google reviews by asking your users directly, either through a captcha code for in-person transactions or through email marketing surveys for digital ones.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The more reviews you can gather, the more likely it is that great feedback will earn you a sale.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Place A Call To Action On Your Homepage\"}),/*#__PURE__*/e(\"p\",{children:\"Your website is the digital face of your business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But you\u2019d be surprised how often websites remain shy about what the business actually does. If your CTA is hidden or involves too many steps, your sales will likely suffer.\"}),/*#__PURE__*/e(\"p\",{children:\"So one super easy tip to increase sales is to make the journey from clicking on your website to landing a sale as straightforward as possible. Whether this involves a banner, a popup or a one-click checkout - don\u2019t be afraid to be obvious.\"}),/*#__PURE__*/e(\"p\",{children:\"Remember, some people landing on your website have never heard of you before. So while you know everything about your business, they don\u2019t. Why not make it simple for them with a snappy call to action?\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Do A Content Audit (SEO)\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"SEO audits and overall content audits should be performed regularly. Ideally, at least every 3 months at a minimum.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Beyond making sure your website works, take a close look at the content. In terms of SEO,\\xa0it\u2019s not just about ranking highly on search engines. That\u2019s because great SEO offers relevancy to your users, in that they get on the page exactly what they were expecting when they clicked on the link.\"}),/*#__PURE__*/e(\"p\",{children:\"So for instance, this article is about increasing sales for your business. We\u2019ve filled this post with many top tips so you can do just that - i.e. we\u2019ve given you what you were expecting. Your website and each of its pages should also do the same while remaining SEO friendly throughout.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If content lacks basic keywords and SEO formatting it won\u2019t be found. Your sales will go to your competitors who did a better job, and SEO is pretty much as simple as that.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Attend Relevant Industry Events\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t underestimate a good browse on \",/*#__PURE__*/e(o,{href:\"https://www.eventbrite.com/d/united-kingdom--london/seo/?page=1\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Eventbrite\"})}),\", where you can find events to learn how to best market your business, plus get to know relevant industry professionals.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"For the more established businesses out there, you might even want to host your own event!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Meeting in person can cut through the noise of the internet. It adds a face to a name and can foster more meaningful relationships than a follow on social media.\"}),/*#__PURE__*/e(\"p\",{children:\"Take plenty of photos at the event, and if you can, live tweet with the event hashtag to connect with yet more professionals. This is honestly one of the easiest ways to spread brand awareness and get more sales, especially for startups.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Explore All Platforms Where You Can Get Sales\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Some businesses only sell through their own website and that\u2019s fine. But if your users hang out on other platforms which are capable of selling your products and services, it may be worth taking the financial hit to appear on those platforms too.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A modern example is Uber Eats. Whatever you think of delivery apps, few restaurants would have the capabilities to have such an amazing app, capable of handling the order from point of purchase to delivery.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Even if you work in SaaS, there may be other ways of selling your products, even through the likes of affiliate schemes. So get your thinking cap on!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Tell Your Local Newspaper About Your Business\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s a left-field suggestion to increase sales we guarantee you\u2019ve not thought of: contact your local newspaper.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If your city has a newspaper, and you\u2019re an entrepreneur with a business, there\u2019s likely a story in there somewhere.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"What most people don\u2019t realise, is that newspaper websites often have very high domain authorities. By featuring your business name, and linking back to your website, this helps to raise your own domain authority. The higher your domain authority, the easier it is for all of your content to rank well on search engines.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In addition, even local newspapers can get millions of pageviews each month. In a nutshell, this can mean free advertising for your business, with no expense on your end.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s definitely worth checking if your newspaper has a business editor also, as this can open up even more opportunities for your business online.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Beyond your local newspaper, have a look at any other printed or digital publications to get your business name out there. Or, any special promotions or new products that may be of interest to readers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"All this extra publicity = more sales. Trust us on this one!\\xa0\"}),/*#__PURE__*/t(\"h2\",{children:[\"Don\u2019t Ignore Physical Advertising Completely\",/*#__PURE__*/e(\"strong\",{children:\"\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"Granted, most new products seem to be tech oriented these days. But it\u2019s worth remembering that all of us exist in the outside world too.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"So when it comes to increasing sales, it\u2019s worth thinking about \",/*#__PURE__*/e(\"em\",{children:\"all the places\"}),\" your customers likely hang out. This, by the way, is not just on screens. It could be on public transport, at tech events or any other place of interest.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Another great tip is to send your customers free merchandise, such as a mug or a t-shirt. You never know, they may wear your merch somewhere highly visible. All these eyeballs are likely to convert into sales, compared with having no visibility beyond your website.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Plus, it\u2019s always nice to receive free stuff! 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