{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/46tUAdRq9z0flfkTp1ul/dV3Lc3KBqrgSHVvBIGmv/WlsAwarlG-16.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as r from\"react\";export const richText=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Customer engagement involves the art of getting to know your customers, along with their wants and needs so that you can best serve them as a business.\"}),/*#__PURE__*/e(\"p\",{children:\"Why would any business do such a thing? \"}),/*#__PURE__*/e(\"p\",{children:\"Does beating the competition, increased customer loyalty and ultimately, more sales sound appealing?\"}),/*#__PURE__*/e(\"p\",{children:\"If so, customer engagement is just the trick, and it\u2019s something every business can (and should!) be doing to stay ahead.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"For those new to customer engagement, here is everything you need to know, including how to engage and delight your customers through \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\".\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"What Is Customer Engagement?\"}),/*#__PURE__*/e(\"p\",{children:\"In a nutshell, customer engagement is the equivalent of providing a concierge service to your customers. \"}),/*#__PURE__*/e(\"p\",{children:\"Everything begins by storing all customer data (securely) on a customer engagement platform. This way, you can see information about the customer including their name, job title, location, sales history and overall preferences.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With this information in mind, businesses can create a seamless experience when that customer contacts the business. \"}),/*#__PURE__*/t(\"p\",{children:[\"But more than this, customer engagement allows businesses to best cater to customers by providing relevant information, products or services when reaching out to \",/*#__PURE__*/e(\"em\",{children:\"them\"}),\". \"]}),/*#__PURE__*/t(\"p\",{children:[\"As a result, every interaction between that business and the customer feels super personalised. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"What to think about when performing customer engagement:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How can I make the customer experience even better?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What methods can I use to reward customers? \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What techniques would allow my business to get ahead of the competition? \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How can I personalise my communication with each customer? \"})})]}),/*#__PURE__*/t(\"h2\",{children:[/*#__PURE__*/e(\"br\",{}),\"Wait, Isn\u2019t Customer Engagement The Same As Customer Service?\"]}),/*#__PURE__*/t(\"p\",{children:[\"Nope. Both customer engagement and customer service are important, but it\u2019s good to note \",/*#__PURE__*/e(\"em\",{children:\"they aren\u2019t\"}),\" the same things.\"]}),/*#__PURE__*/e(\"p\",{children:\"Customer service is primarily there to respond to customers when they have positive or negative feedback about a service. In many instances, customer service is the last line of defence before customer churn happens. \"}),/*#__PURE__*/e(\"p\",{children:\"On the other hand, customer engagement is when a business goes out of its way to engage with customers. \"}),/*#__PURE__*/t(\"p\",{children:[\"Customer engagement isn\u2019t posting on social media by the way (that's straight up customer communication). Instead, customer engagement involves contacting customers directly with relevant, helpful or positive interactions to improve their overall experience of the company.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"How To Do Customer Engagement\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"723\",src:\"https://framerusercontent.com/images/NSbFOwpab2OfNMre1T9HA26HMU.png\",srcSet:\"https://framerusercontent.com/images/NSbFOwpab2OfNMre1T9HA26HMU.png?scale-down-to=512 512w,https://framerusercontent.com/images/NSbFOwpab2OfNMre1T9HA26HMU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/NSbFOwpab2OfNMre1T9HA26HMU.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/NSbFOwpab2OfNMre1T9HA26HMU.png 2852w\",style:{aspectRatio:\"2852 / 1446\"},width:\"1426\"}),/*#__PURE__*/e(\"p\",{children:\"To be able to perform customer engagement, you need a dedicated platform (such as EcoSend!) and a customer engagement strategy.\"}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019ve chosen your platform, let\u2019s talk strategy.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Examples of customer engagement could include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Letting customers know if their favourite products are on sale or back in stock.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Sending personalised offers, incentives, free gifts or birthday greetings.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Conducting feedback surveys to check if the customer is happy with any recent experiences and contacting them personally if they aren\u2019t.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Creating reward programs that reward customers for repeat business. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Information on how customers can get the most out of their purchase or service.\\xa0\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Here\u2019s another example from the EcoSend team:\"}),\" We provide free product demos of our email marketing and customer engagement software. We\u2019ll also personally assist companies throughout the migration process, again for free. This is how we ensure customers are truly satisfied with our product. Businesses can also follow a similar format tailored to the products or services they provide.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Why Is Customer Engagement Important?\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t just take our word for it. According to \",/*#__PURE__*/e(o,{href:\"https://www.salesforce.com/resources/articles/customer-engagement/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Salesforce\"})}),\", 66% of customers \",/*#__PURE__*/e(\"strong\",{children:\"expect\"}),\" companies to understand their unique needs and expectations.\"]}),/*#__PURE__*/e(\"p\",{children:\"Think about it from the perspective of yourself when you\u2019re on the customer side of the debate.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Customer Engagement Scenario:\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Say your dentist has 6 locations, and the admin isn\u2019t processed in your usual branch but at the head office.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you want to query an invoice with the head office, you will be contacting a different branch. So how will they know your details?\"}),/*#__PURE__*/e(\"p\",{children:\"Explaining everything from scratch to each new person would soon get tedious. Maybe you\u2019ll even give up trying and head to a competitor instead.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"However, if that dentist uses a customer engagement platform, your details instantly show up no matter which location you call, since your information is tied to your phone number. \"}),/*#__PURE__*/e(\"p\",{children:\"So even on the days when you call in pain needing an urgent appointment, or if you just want to schedule a regular checkup - the entire process only takes seconds to arrange.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Likewise, when an appointment is due, customer engagement means they\u2019ll reach out to you to schedule, and so on.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"All in all?: \"}),\"The use of customer engagement improves the entire experience for the customer and reduces the chance of churn for the business due to ineffective practices. \"]}),/*#__PURE__*/e(\"p\",{children:\"Now rinse and repeat for any business type that is looking to engage, delight and retain its customers!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"For instance, best serving your SaaS customers, or understanding your ecommerce shoppers - \",/*#__PURE__*/e(\"em\",{children:\"every business\"}),\" can do customer engagement and succeed as a result.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - The Customer Engagement Platform That Lowers Your Carbon Footprint\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"728\",src:\"https://framerusercontent.com/images/5l6IVNkBnRmsZeeW6BOh1xHlQE.png\",srcSet:\"https://framerusercontent.com/images/5l6IVNkBnRmsZeeW6BOh1xHlQE.png?scale-down-to=512 512w,https://framerusercontent.com/images/5l6IVNkBnRmsZeeW6BOh1xHlQE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/5l6IVNkBnRmsZeeW6BOh1xHlQE.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/5l6IVNkBnRmsZeeW6BOh1xHlQE.png 2870w\",style:{aspectRatio:\"2870 / 1456\"},width:\"1435\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world\u2019s first sustainable email marketing platform that rolls email marketing and customer engagement into one simple interface.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Not only does using EcoSend lower your digital carbon footprint, but our tool gives you everything you need to best understand your customers.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Best of all? You can grab a \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=start-free-header\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"free trial of EcoSend\"})}),\" to try before you buy.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Interested in that personalised demo we mentioned above? \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/contact/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Reach out to us \"})}),\"(opens a new tab) and we\u2019ll be with you shortly.\\xa0\"]})]});export const richText1=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Hi, hello. How are you? \"}),/*#__PURE__*/t(\"p\",{children:[\"When talking in person, we automatically use such common phrases when greeting friends. Or perhaps more relevant for you reading this post - \",/*#__PURE__*/e(\"em\",{children:\"when talking to a customer\"}),\". \"]}),/*#__PURE__*/e(\"p\",{children:\"But what about when doing business online, after someone has purchased from you for the first time? Or when a user has been kind enough to sign up to your mailing list? That initial greeting still matters! \"}),/*#__PURE__*/t(\"p\",{children:[\"As the name suggests, one of the best ways to greet new customers or subscribers is through \",/*#__PURE__*/e(\"strong\",{children:\"a welcome email\"}),\". \u2709\uFE0F \uD83D\uDC4B\"]}),/*#__PURE__*/e(\"p\",{children:\"Boasting the highest open rates of any email type, welcome emails are one of the most important emails marketers have at their disposal. \"}),/*#__PURE__*/t(\"p\",{children:[\"Whether you\u2019re an existing \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" customer or just passing through (again with the hello!) here is how to use welcome emails to improve customer engagement and ultimately boost your profits as a business.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Why A Welcome Email Is The Most Important Campaign You\u2019ll Ever Send\"}),/*#__PURE__*/e(\"p\",{children:\"When we walk into a store it's always nice to be warmly greeted. \"}),/*#__PURE__*/e(\"p\",{children:\"For digital interactions, welcome emails are designed to offer exactly the same introduction for your paying customers but within email format. \"}),/*#__PURE__*/e(\"p\",{children:\"Welcome emails can be used to confirm subscriptions (to prevent spam sign-ups), thank new subscribers, offer special promotions or highlight relevant products and services to encourage sales.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Some eye-popping welcome email statistics include \uD83D\uDCC8 \uD83D\uDC40 \u2026\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Welcome emails have a 93.41% open rate - Campaign Monitor\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Welcome emails generate 320% more revenue than other types of campaigns - Process Street\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"The open rate for emails is up to 86% higher than newsletters - Lxahub\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Around 74% of subscribers expect to be sent a welcome email - Campaign Monitor\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Sending a series of 3 welcome emails compared to 1 generates 90% more orders - Omnisend\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"These stats are just scratching the surface of the amazing success formula of welcome emails. \"}),/*#__PURE__*/e(\"p\",{children:\"This is especially the case when welcome emails are curated in terms of the subject lines, templates, copy and links included!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"What Should A Great Welcome Email Do?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"571\",src:\"https://framerusercontent.com/images/eWO9NF1rXMQPsNTZZm0hAhNLFA.png\",srcSet:\"https://framerusercontent.com/images/eWO9NF1rXMQPsNTZZm0hAhNLFA.png?scale-down-to=512 512w,https://framerusercontent.com/images/eWO9NF1rXMQPsNTZZm0hAhNLFA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eWO9NF1rXMQPsNTZZm0hAhNLFA.png 1607w\",style:{aspectRatio:\"1607 / 1143\"},width:\"803\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"\u2705 - Welcome and thank users for their purchase or subscription\"}),/*#__PURE__*/e(\"p\",{children:\"\u2705 - Re-cap the unique value proposition\"}),/*#__PURE__*/e(\"p\",{children:\"\u2705 - Help users get the most out of your products or services\"}),/*#__PURE__*/e(\"p\",{children:\"\u2705 - Encourage clicks to the website through engaging CTAs\"}),/*#__PURE__*/e(\"p\",{children:\"\u2705 - Set the tone for the rest of the emails to follow\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2705 - Feel helpful and personalised \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"If you\u2019re not sure how to achieve any of the above, have a look at some of the welcome emails you\u2019ve received as a customer.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Ask yourself, what got you opening, clicking and purchasing? \"}),/*#__PURE__*/e(\"p\",{children:\"The same conversional actions need to happen with your welcome emails, albeit tailored to your industry and customers. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Welcome Email Examples\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Practically all businesses can benefit from sending a welcome email. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"So here's a few our team have been sent recently. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Now TV\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"682\",src:\"https://framerusercontent.com/images/Up9UQJX0hXz1uWv3qA72HsGK5zA.png\",srcSet:\"https://framerusercontent.com/images/Up9UQJX0hXz1uWv3qA72HsGK5zA.png?scale-down-to=512 512w,https://framerusercontent.com/images/Up9UQJX0hXz1uWv3qA72HsGK5zA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Up9UQJX0hXz1uWv3qA72HsGK5zA.png 1649w\",style:{aspectRatio:\"1649 / 1365\"},width:\"824\"}),/*#__PURE__*/e(\"p\",{children:\"Why does someone sign up to a streaming platform? Because they want to watch certain shows on that platform.\"}),/*#__PURE__*/e(\"p\",{children:\"In response, what makes a great welcome email? Getting straight to the point to say hi, thanks and click here to start watching.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"By keeping the experience as seamless as possible, hurdles are removed from the user journey. All of which hits the nail right on the head in regards to what users actually came there to do.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ikea\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"709\",src:\"https://framerusercontent.com/images/nvNJdnmUXAAFIQRBkDLlTmA1o.png\",srcSet:\"https://framerusercontent.com/images/nvNJdnmUXAAFIQRBkDLlTmA1o.png?scale-down-to=1024 1021w,https://framerusercontent.com/images/nvNJdnmUXAAFIQRBkDLlTmA1o.png 1415w\",style:{aspectRatio:\"1415 / 1418\"},width:\"707\"}),/*#__PURE__*/e(\"p\",{children:\"Likewise, why does someone visit Ikea? Because they are looking to spruce up their home and they are looking for some inspiration!\"}),/*#__PURE__*/t(\"p\",{children:[\"Hence, this \u2018get to work\u2019 vibe is successfully conveyed within Ikea\u2019s welcome email. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Also, Ikea strips back the visuals in the email to reflect brand\u2019s typical no-frills style. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"P.S: Did you know that \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-to-lower-your-email-carbon-footprint\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"lighter emails are also better for the planet\"})})}),/*#__PURE__*/e(\"strong\",{children:\"?\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Asana\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"657\",src:\"https://framerusercontent.com/images/qV0kURFPWKqZ2nly2ksjTGuMBRo.png\",srcSet:\"https://framerusercontent.com/images/qV0kURFPWKqZ2nly2ksjTGuMBRo.png?scale-down-to=1024 860w,https://framerusercontent.com/images/qV0kURFPWKqZ2nly2ksjTGuMBRo.png 1105w\",style:{aspectRatio:\"1105 / 1315\"},width:\"552\"}),/*#__PURE__*/t(\"p\",{children:[\"While the choice of the word \u2018love\u2019 in relation to \u2018tasks\u2019 might be a \",/*#__PURE__*/e(\"em\",{children:\"bit\"}),\" of a stretch, Asana\u2019s welcome email wants you to get straight to work.\"]}),/*#__PURE__*/e(\"p\",{children:\"This welcome email is a little different, since recipients aren\u2019t direct customers rather team members of the actual customer.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"That said, the need to onboard new users remains important. Also, a good welcome email for team members might just encourage additional subscriptions, especially if any email campaigns that follow feel relevant and helpful.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"So there\u2019s definitely a lot to gain by including \",/*#__PURE__*/e(\"strong\",{children:\"everyone\"}),\" with a welcome series.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"The Risks Of Not Sending A Welcome Email To New Customers Or Subscribers\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When getting used to email marketing automation, the concept of sending a welcome email might not register at first.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Based on our experience as email marketers (having founded our parent company GoSquared in 2006), we happen to know that welcome emails \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"generate significant value\"})}),\" for businesses.\\xa0\\xa0\uD83D\uDCB0 \"]}),/*#__PURE__*/e(\"p\",{children:\"Alongside the points we\u2019ve already covered above, it\u2019s also handy to know the potential negative outcomes of skipping a welcome email or a welcome email series.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Lack Of Information About What Your Business Has To Offer\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"So you know everything about your business, products or services. However, a common mistake is assuming your customers (especially new ones!) are also privy to the same knowledge.\"}),/*#__PURE__*/t(\"p\",{children:[\"In reality, they are looking for you to lead the way, by presenting a selection of items or information most relevant to their needs as a customer. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"A welcome email is a perfect opportunity to ensure the most relevant information is presented in a highly engaging way to new customers.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Without this introduction, can you be sure your new subscribers can find all of this information on their own? It\u2019s better to take care of this for sure, rather than to assume!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Loss Of User Interest\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"The immediate period after someone purchases for the first time or subscribes to your newsletter is golden.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The more time that passes, the less impact the next email you send (if you send any at all!) will have.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"While the open rates may be astronomical when welcome emails are sent promptly, this isn\u2019t the case when days or even weeks have passed.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Marketing automation will ensure that new subscribers or customers are instantly taken care of by triggering a welcome email on your behalf.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Next Email Campaign Seeming Out Of The Blue, Impersonal Or Unrelated\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"What we\u2019ve established is that users expect a welcome email, hence why open rates are so high for this campaign type.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"So when that email isn\u2019t sent you go from nothing to a completely random topic. This is equivalent to trying to order food in a restaurant and being asked how well you\u2019d like your burger done - before you\u2019d even ordered a burger. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"What if you wanted pizza instead?\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In a nutshell, communication works best when it follows some sense of logic. The communication between you and your customers is no exception, since the cart definitely follows the horse.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Reduced Email ROI\"})}),/*#__PURE__*/e(\"p\",{children:\"Why would any business wait to advertise, especially at the exact moment their audience is most captive?\"}),/*#__PURE__*/t(\"p\",{children:[\"By not sending a welcome email, that business is ignoring one of the best opportunities for sales and engagement that email marketing as a whole provides. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Email offers a typical ROI for $42 for every $1 spent. With welcome emails one of the most profitable email types of the bunch, it\u2019s more than fair to assume that ROIs will be lower if not utilised.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"How To Send A Welcome Email\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"726\",src:\"https://framerusercontent.com/images/SkEjWrkPIQsMV9b2NMMBE7SbOw.png\",srcSet:\"https://framerusercontent.com/images/SkEjWrkPIQsMV9b2NMMBE7SbOw.png?scale-down-to=512 512w,https://framerusercontent.com/images/SkEjWrkPIQsMV9b2NMMBE7SbOw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/SkEjWrkPIQsMV9b2NMMBE7SbOw.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/SkEjWrkPIQsMV9b2NMMBE7SbOw.png 2878w\",style:{aspectRatio:\"2878 / 1452\"},width:\"1439\"}),/*#__PURE__*/t(\"p\",{children:[\"Welcome emails can be automatically triggered whenever someone makes a purchase for the first time or subscribes to your list. All you need is email marketing software such as \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" to make that happen!\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In the 'Automated Messages' tab, you will find the above screen. Here, you can tailor the subject line and body content of your welcome email. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Next, select the users you want to send a welcome email to. Some obvious choices include new subscribers or new users. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Further customisation options allow for you to control when the email will be sent, such as within office hours only. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Hit publish when you're happy, and our automation software will take care of the rest! \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Achieving Maximum Success With Welcome Emails\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Keep your eye on the time\"}),\" - New leads are those who have subscribed within the last 48 hours.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"First impressions count for everything\"}),\" - Design, write and pitch your welcome emails in advance (also perform A/B testing) so that you know you have a winning campaign on your hands.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personalise the content\"}),\" - Welcome emails should mention the user by name, and take all opportunities to add relevance based on user purchases or preferences.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cap the number of welcome emails to 3\"}),\" - It can sometimes be warranted to send more than one welcome email (i.e. to demonstrate how certain features may work), but never go beyond the point of over engaging with your subscribers.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Regularly review your welcome emails\"}),\" - Ensure open rates, click-through rates and engagements remain high and make adjustments if things begin to dip.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Automate the process\"}),\" - Use email marketing automation such as EcoSend to automatically trigger welcome email sequences.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Send Incredible (And Sustainable!) Welcome Emails With EcoSend \u2709\uFE0F \uD83C\uDF0E\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"658\",src:\"https://framerusercontent.com/images/JsXDC7CCzmVbt1Z0C4w70yS8Vc.png\",srcSet:\"https://framerusercontent.com/images/JsXDC7CCzmVbt1Z0C4w70yS8Vc.png?scale-down-to=512 512w,https://framerusercontent.com/images/JsXDC7CCzmVbt1Z0C4w70yS8Vc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/JsXDC7CCzmVbt1Z0C4w70yS8Vc.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/JsXDC7CCzmVbt1Z0C4w70yS8Vc.png 2312w\",style:{aspectRatio:\"2312 / 1316\"},width:\"1156\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t yet have an email marketing platform? Or, are you looking to switch from your current provider?\"}),/*#__PURE__*/e(\"p\",{children:\"Let us help you there!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world\u2019s first sustainable email marketing platform. Our tool packed full of features, and integrates with all your favourite tools. \"}),/*#__PURE__*/e(\"p\",{children:\"Unlike other providers, EcoSend runs on renewable energy sources. Plus we plant trees on your behalf for using us! \uD83C\uDF33\"}),/*#__PURE__*/t(\"p\",{children:[\"Start sending your welcome email campaigns today by \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"signing up for your free trial of EcoSend\"})}),\".\\xa0\"]})]});export const richText2=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The very first thing someone will see when your email campaign lands in their inbox is the subject line.\"}),/*#__PURE__*/e(\"p\",{children:\"So let\u2019s make it count!\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s not always easy to nail subject lines. Get it wrong, and you could bore or even confuse your subscribers. This could lead them to deleting or unsubscribing without even reading your message.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Understanding the different types of email subject lines is key, since like a box of crayons, every type is going to offer something different.\"}),/*#__PURE__*/t(\"p\",{children:[\"As the world\u2019s first \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sustainable email marketing platform\"})}),\", here are the top subject line types to know so you can try them for your next campaign.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Before We Start - Check Out The EcoSend AI Subject Line Generator\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"636\",src:\"https://framerusercontent.com/images/2QYzB2dXRep4W5oNWHbo9CDGAdo.png\",srcSet:\"https://framerusercontent.com/images/2QYzB2dXRep4W5oNWHbo9CDGAdo.png?scale-down-to=512 512w,https://framerusercontent.com/images/2QYzB2dXRep4W5oNWHbo9CDGAdo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2QYzB2dXRep4W5oNWHbo9CDGAdo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/2QYzB2dXRep4W5oNWHbo9CDGAdo.png 2094w\",style:{aspectRatio:\"2094 / 1273\"},width:\"1047\"}),/*#__PURE__*/e(\"p\",{children:\"Nothing like starting a post with a free tool to share!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you find yourself struggling to come up with exciting subject lines, our AI Subject Line Generator could help with that writer\u2019s block.\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s completely free to use, and only takes a few seconds to generate endless subject lines for you to choose from. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Like what you see? We\u2019d appreciate it if you\u2019d share it with your friends!\\xa0 \"]}),/*#__PURE__*/t(\"p\",{children:[\"\uD83E\uDD16 \u270D\uFE0F - \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/subject-line-generator/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Take me to the EcoSend AI Subject Line Generator\\xa0\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Authority\"}),/*#__PURE__*/e(\"p\",{children:\"Picture any thought leaders you watch on YouTube or listen to on a podcast. They grab your attention right?\"}),/*#__PURE__*/e(\"p\",{children:\"With an authority-driven subject line, the aim is to do the same but within the few words available in a subject line.\"}),/*#__PURE__*/e(\"p\",{children:\"Authority is about confidence and empowerment. What we want users to think is that by opening the email they will gain invaluable knowledge on how to do something they are interested in.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Examples:\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018How I earned $1,000 a day from my side hustles\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018What it\u2019s really like to be a CEO at 18\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Why you\u2019re not making progress at the gym and how to fix it\u2019\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Comparison\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If social media has taught us anything, it\u2019s that humans like to compare themselves to other people. Beyond looks, we\u2019re also talking skills, success and general life progress.\"}),/*#__PURE__*/e(\"p\",{children:\"Comparison emails tap into the urge we all have to be satisfied by progress reports or stats, showing us where we are now compared to where we were, or even where we\u2019d like to eventually be.\"}),/*#__PURE__*/e(\"p\",{children:\"When comparison emails consider relevance for the user, they generate intrigue making it more likely for someone to not only open the email but also generate clicks.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Examples:\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018See how house prices in your street compare with your city\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018How do your workouts match up with our gym members?\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018The top 10 skills all marketers need to improve - do you relate?\u2019\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Curiosity\"}),/*#__PURE__*/e(\"p\",{children:\"Back when everyone still worked in an office, when someone would walk in with unmissable news about what happened over the weekend, it\u2019s fair to say that person would get everyone\u2019s attention.\"}),/*#__PURE__*/e(\"p\",{children:\"Curiosity isn\u2019t always perceived as \u2018gossip\u2019. Though, it does involve really wanting to know about something, or even how something can be done easier.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So when writing a subject line based on curiosity, the aim is to give a teaser within a couple of words that piques interest just enough to make someone click onto the message. \"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s almost as if their day will be lacking if they don\u2019t because they will miss out on a vital piece of information or a pro tip.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Examples:\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018One hack everyone needs in their morning routine\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018You won\u2019t believe the new trend sweeping Hollywood\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018The research that proves what your grandma told you was true\u2019\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Exclusivity\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The power that comes from holding a certain credit card, or even having special access in a building can be replicated in the form of an exclusivity email.\"}),/*#__PURE__*/e(\"p\",{children:\"In reality, if a company has 100,000 subscribers, being part of the mailing list might not actually be that exclusive. However, by carefully wording the subject line it can be made to seem that way and generate more sales in the process!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Exclusivity is all about making that subscriber feel like they are your only customer through highly personalised communication which showers them in adoration.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Examples:\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Our subscriber only 50% off event and you\u2019re invited\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Exclusive offer for members only inside\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Your reward points summary + free gift for subscribing\u2019\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Personal\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Everyone appreciates being spoken to on a personal level, whether that\u2019s by name, or by mentioning specific interests or details relevant to that user.\"}),/*#__PURE__*/e(\"p\",{children:\"Personal emails usually contain specific information in the subject line, most commonly the person\u2019s first name.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"By seeing their name in their inbox, it sounds as if you\u2019re speaking directly to them, rather than just sending a mass email campaign to everyone.\"}),/*#__PURE__*/e(\"p\",{children:\"P.S: With email marketing automation, the campaigns can actually be mass sent, yet will appear highly personalised giving marketers the best of both worlds!\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Examples:\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018[name], the [product name] you\u2019ve been browsing is on sale!\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Happy birthday, [name]! Your treat is inside\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018As a new customer, don\u2019t miss out on these perks [name]\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Reminder\"}),/*#__PURE__*/e(\"p\",{children:\"When crafting your subject line as a reminder, there\u2019s a couple of things that can be achieved.\"}),/*#__PURE__*/e(\"p\",{children:\"The first is a gentle prompt to encourage users to complete a certain action, such as make a payment, book a service or update their details.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Also, reminder emails can be used to promote customer engagement, to avoid any surprises such as missing out on a product, or to know when a payment is due to be taken from their account.\"}),/*#__PURE__*/e(\"p\",{children:\"So whenever wanting to prompt users, a reminder in the subject line can bring focus to encourage the task to be completed.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Examples:\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018[name], your next dentist visit is due\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Don\u2019t forget to activate your account\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Your subscription is due for auto-renewal\u2019\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Urgency\"}),/*#__PURE__*/e(\"p\",{children:\"As the same suggests, urgency is when something just can\u2019t wait - at least that\u2019s how the subject line will phrase it anyway.\"}),/*#__PURE__*/e(\"p\",{children:\"Often, urgency style emails will contain emojis, with \u2018\uD83D\uDEA8\u2019 being the classic one. ALL CAPS is another way to stop people in their tracks.\"}),/*#__PURE__*/e(\"p\",{children:\"Something to note with urgency emails is that they should be used sparingly. It\u2019s a major mistake to make every email urgent as this actually drives user fatigue, and is more likely to result in a move to the spam box or a hit of the unsubscribe button.\"}),/*#__PURE__*/e(\"p\",{children:\"But for those rare occasions which have genuine merit, you can definitely get away with creating a bit of noise.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Examples:\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Hurry, 70% off all products for today only!\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Last chance to shop our biggest ever sale\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Use your reward points before they expire, [name]\u2019\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Email Subject Line Best Practices\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Now you know what the main types of email subject lines are, it would be definitely useful to know how to put them to best use. \"}),/*#__PURE__*/e(\"p\",{children:\"Our unmissable free tips include:\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"DO\"}),\" - Experiment with subject line types rather than relying on the same formats.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"DO\"}),\" - Pay attention to \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features/reports\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email analytics\"})}),\" to see which subject line types have higher open and click-through rates \"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"DO\"}),\" - Keep subject lines as short as possible\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"DO\"}),\" - A/B testing to perfect your subject lines and email content\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"DO\"}),\" - Include a hook or CTA in your subject lines to grab attention or drive a specific action\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t\"}),\" - Use excessive punctuation in subject lines\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t\"}),\" - Use excessive emojis in subject lines\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t\"}),\" - Include spam trigger words which could get your domain blacklisted\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t \"}),\"- Be too vague about what the email is about within the subject line\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t\"}),\" - Overdo a sense of urgency in every campaign\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Start Your Free Trial Of Our Email Marketing Platform Today\\xa0 \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"723\",src:\"https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png\",srcSet:\"https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png?scale-down-to=512 512w,https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png 2829w\",style:{aspectRatio:\"2829 / 1446\"},width:\"1414\"}),/*#__PURE__*/e(\"p\",{children:\"Every professional email marketer requires an email marketing platform to store user data, create campaigns and then send those campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world\u2019s first sustainable email marketing platform. Our tool is packed full of features, yet runs on renewable energy sources making your email sending far better for the planet.\"}),/*#__PURE__*/t(\"p\",{children:[\"Our plans start at just $49 per month, and you can \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sign up for your free trial right here\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Want to know more about us? Check out the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/podcast\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Podcast\"})}),\" or give our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"blog\"})}),\" a read.\\xa0\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"You can also drop us a message to ask us anything about EcoSend or schedule a free demo by heading to our \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/contact/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"contact page\"})}),\" (will open up in a new tab).\\xa0 \"]})]});export const richText3=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"With 4 billion users of email and an average ROI of $42 for every $1 spent - email marketing remains one of the best ways to generate sales for any business.  \"}),/*#__PURE__*/e(\"p\",{children:\"That is, if you actively use email to generate revenue as part of your overall marketing strategy!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"To be successful at email marketing, it's a given that a solid effort is needed. This includes diversifying your email strategy to maximise effectiveness and ultimately the results.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"However, stick with it, and email marketing could just be your secret weapon to generating more cash for your business or side hustle. \"}),/*#__PURE__*/e(\"p\",{children:\"Whether you\u2019re new to email marketing or are looking to shake things up, here are 11 ways anyone can generate money through the power of email.   \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Affiliate Marketing \"}),/*#__PURE__*/e(\"p\",{children:\"Affiliate marketing pays you for sending business to others. All you need is to place an affiliate link in content (including email campaigns!) and if that link generates a sale, you\u2019ll earn a cut.\"}),/*#__PURE__*/t(\"p\",{children:[\"When trying to do affiliate marketing through email, the key is to target people with \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"relevant\"})}),\" products or services. That way, they are more likely to be interested in the content, especially if the mail isn\u2019t unsolicited but they\u2019ve also agreed to be on your list.\"]}),/*#__PURE__*/e(\"p\",{children:\"Some affiliate programs pay out a small percentage and others pay $200+ per sale. Though even if you get lots of smaller sales, that soon adds up!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Psst: Did you know that \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/affiliates\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend has an affiliate marketing program\"})})}),/*#__PURE__*/e(\"strong\",{children:\"? \u2709\uFE0F\uD83D\uDCB0\"})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Abandon Cart Emails\"}),/*#__PURE__*/e(\"p\",{children:\"So someone was about to purchase one of your products or services, but decided at the last minute to close the page.\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t lose that sale!\"}),/*#__PURE__*/e(\"p\",{children:\"An abandoned cart email can be triggered instead, with this email type boasting an almost 40% open rate. These emails encourage users to return to the page by offering a reminder or incentive.\"}),/*#__PURE__*/e(\"p\",{children:\"Every sale captured = more money generated for your business.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Announcement Emails\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Have a new product that you want to shout about (and well, sell)?\"}),/*#__PURE__*/e(\"p\",{children:\"Announcement emails are an excellent way to engage with your email subscribers to encourage them to click-through to your website. The aim here is that whatever you have to announce will promote sales as a result, so make it something good!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Maybe you have a new product launch, or are changing how your business operates. Based on what you know about your subscribers or customer base, the announcement should intrigue and delight to generate those clicks.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Birthday Emails\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"You might wonder how someone\u2019s birthday can generate money for \",/*#__PURE__*/e(\"em\",{children:\"your business\"}),\"? \"]}),/*#__PURE__*/e(\"p\",{children:\"Sending someone an email on their birthday is about as segmented as it gets. This super personalised email type is a perfect opportunity to send a special promotion, while also engaging with that subscriber.\"}),/*#__PURE__*/e(\"p\",{children:\"The email content can also be curated to include products or services that users may be interested in on their birthday.\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, a restaurant might want to encourage a table booking for that person\u2019s birthday by sending an email a week in advance. Apply the same logic to whatever your business happens to do to boost revenue, and voila!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Customer Engagement\"}),/*#__PURE__*/e(\"p\",{children:\"Customer engagement plays the long game to make money for businesses, but trust us it\u2019s well worth the effort.\"}),/*#__PURE__*/e(\"p\",{children:\"When businesses engage with customers by tailoring content, and generally taking an interest in their wants and needs, that business is more likely to see repeat visits and overall brand loyalty.\"}),/*#__PURE__*/e(\"p\",{children:\"In contrast, businesses that don\u2019t engage with customers are more likely to lose out to competitor brands.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Top tip:\"}),\" Remember that customer engagement is not basic communication with customers, rather it acts more like a digital concierge service to enhance the overall experience.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Lead Nurturing Emails\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Lead nurturing emails encourage prospects along the sales funnel to become a paying customer.\"}),/*#__PURE__*/e(\"p\",{children:\"The goal is to eliminate any hurdles, while highlighting the unique value proposition of that product or service.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"What lead nurturing emails do is stop leads from going cold. Stats suggest that by using marketing automation for \",/*#__PURE__*/e(o,{href:\"http://statistics/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead nurturing\"})}),\", this can lead to a 431% increase in sales.\"]}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re an EcoSend user, it\u2019s possible to trigger lead nurturing messages based on user behaviour making it easier than ever to generate sales for your business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Re-Engagement Emails\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If it\u2019s been a while since a customer spent money with your business, re-engagement emails are designed to get those wallets open once again.\"}),/*#__PURE__*/e(\"p\",{children:\"Re-engagement emails can also be used to check that the email addresses are still active, and that users are opening your emails. Inactive contacts actually cost businesses money, since it\u2019s not free to send email campaigns.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In short, use re-engagement emails to tempt users back, while ensuring your email lists remain clean to maximise open rates, clicks and conversions.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Newsletters\"}),/*#__PURE__*/e(\"p\",{children:\"Newsletters keep subscribers engaged, and can also be used to sell a range of products or services within the content itself.\"}),/*#__PURE__*/e(\"p\",{children:\"Making money through newsletters relies on sending relevant and quality content.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As a marketer, ask yourself:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"What are my subscribers most interested in?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"What trends or topics could I tap into to boost sales?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"How can I present my products in the most engaging way?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"How can I add value to the customer experience within my newsletter?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"What would be a good send frequency to maximise open rates?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"While newsletters can take more time to curate, write and design, the intention is to gain long engagement times compared with short emails. As we all know, when people are engaged with your content they are more likely to spend money vs content which offers no interest or relevance.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"NPS Survey Emails\"}),/*#__PURE__*/e(\"p\",{children:\"Another way to make money with email marketing is to find out how you can boost sales, or recover a dip in sales.\"}),/*#__PURE__*/e(\"p\",{children:\"NPS (net promoter score) surveys allow you to collect information unique to your business, products or services. Doing so allows you to create a stronger business offering compared to your competitors.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Without such feedback, it\u2019s so easy to lose sales and never understand why. However, by fully understanding what customers love or dislike about your business, you can generate more profit simply by listening and responding to that feedback.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Segmented Email Campaigns\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you really want to make money through email marketing, then you need to stop sending the same messages to everyone expecting the same results will happen.\"}),/*#__PURE__*/e(\"p\",{children:\"Segmenting means sending the right message to the right person at the right time.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As a highly effective marketing technique, sales are more likely to happen when emails feel tailored to where someone is in the sales funnel. Segmenting can also involve sending emails which are based on the preferences or demographics of certain users.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Welcome Emails\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Play your cards right as an email marketer, and welcome emails will do far more than just say hello.\"}),/*#__PURE__*/e(\"p\",{children:\"That's because welcome emails offer a golden opportunity to highlight all that makes your business great, plus improve the customer experience to generate sales.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Welcome emails also boast some of the highest open rates of any email type. So use these to your advantage to sell, sell, sell!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Sustainable Email Marketing For Eco-Friendly Campaigns \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"723\",src:\"https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png\",srcSet:\"https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png?scale-down-to=512 512w,https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png 2829w\",style:{aspectRatio:\"2829 / 1446\"},width:\"1414\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Did you know that email has a carbon footprint?\"}),/*#__PURE__*/e(\"p\",{children:\"Every email emits up to 26g of CO2, with some 300 billion emails sent every day.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But wait, that doesn't mean you can't use email to grow your business! \"}),/*#__PURE__*/e(\"p\",{children:\"That's because by switching your email marketing platform to EcoSend, your business can continue to send incredible campaigns that sell, but without the cost to the planet.\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend runs on renewable energy sources, and we\u2019ll plant trees on your behalf just for signing up.\"}),/*#__PURE__*/t(\"p\",{children:[\"Start your \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"free trial of EcoSend\"})}),\" today to see what we\u2019re all about.  \"]}),/*#__PURE__*/t(\"p\",{children:[\"Or, want to talk to our team?\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/contact/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Drop us a message\"})}),\" (page will open a new tab) and we'll be right with you. \"]})]});export const richText4=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"All of our digital activity generates CO2 and email is no exception.\"}),/*#__PURE__*/e(\"p\",{children:\"The good news is that with some simple steps, every business and individual can lower their email carbon footprint. \"}),/*#__PURE__*/e(\"p\",{children:\"All without the need to give up email altogether - since email can offer an incredible $42 ROI for every $1 spent. \"}),/*#__PURE__*/e(\"p\",{children:\"Awareness is the first step to improving the issue. So here are some top tips to reduce your email carbon footprint. \"}),/*#__PURE__*/e(\"h2\",{children:\"Why Does Email Have A Carbon Footprint?\"}),/*#__PURE__*/e(\"p\",{children:\"It takes energy to create, send and store emails.\"}),/*#__PURE__*/e(\"p\",{children:\"Research has found that an email can generate between 4g and 26g of CO2 depending on its weight.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Consider that some 300 billion emails are sent every day, and the problem soon becomes clear.\"}),/*#__PURE__*/t(\"p\",{children:[\"This is why \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"every business needs to know that their emails have a carbon footprint\"})}),\", so that their environmental impact can be reduced.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t know your email carbon footprint?: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/carbon-calculator\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Check out the EcoSend Email Campaign Carbon Calculator\\xa0\"})})}),/*#__PURE__*/e(\"strong\",{children:\"\u2709\uFE0F \"})]}),/*#__PURE__*/e(\"h2\",{children:\"Switch To A Sustainable Email Provider\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"723\",src:\"https://framerusercontent.com/images/nCnOhGkGhR58wStpiV8FX7HuXA.png\",srcSet:\"https://framerusercontent.com/images/nCnOhGkGhR58wStpiV8FX7HuXA.png?scale-down-to=512 512w,https://framerusercontent.com/images/nCnOhGkGhR58wStpiV8FX7HuXA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/nCnOhGkGhR58wStpiV8FX7HuXA.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/nCnOhGkGhR58wStpiV8FX7HuXA.png 2847w\",style:{aspectRatio:\"2847 / 1447\"},width:\"1423\"}),/*#__PURE__*/t(\"p\",{children:[\"Sustainable email providers such as \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" run on renewable energy sources.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"This means instead of being powered by coal, oil or gas - renewable energy such as wind or solar power are used to power our systems instead.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The benefits of businesses switching to a sustainable email provider include: \"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Helps your business as a whole to reduce its carbon footprint\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Sets an excellent example for your team\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Demonstrates to clients and stakeholders your commitment to the climate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"No need to compromise on the features you need just for being greener\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Doesn\u2019t cost the earth (in every sense of the word!)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Given you can\u2019t control the CO2 produced by your email provider, switching to a sustainable email provider helps to ensure that no emissions are being overlooked by your business.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Avoid Email Auto Replies Wherever Possible\"}),/*#__PURE__*/e(\"p\",{children:\"It is common for businesses to set up an auto reply function when they receive a message from a customer. For instance, to let people know that emails will be answered within 24 hours. Or, where to find more information while people wait for a response.\"}),/*#__PURE__*/e(\"p\",{children:\"However, auto sending an email is a wasteful practice since CO2 will be generated every single time a message is sent and received.\"}),/*#__PURE__*/e(\"p\",{children:\"A better option would be to leave a message on your website to thank people for their enquiry, and to let them know a typical timeframe to expect a reply in.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Use Instant Messages Rather Than Email For Internal Communication\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"143\",src:\"https://framerusercontent.com/images/QLNsIpsJ2flgqpBXC1KRKBVx5F0.png\",srcSet:\"https://framerusercontent.com/images/QLNsIpsJ2flgqpBXC1KRKBVx5F0.png?scale-down-to=512 512w,https://framerusercontent.com/images/QLNsIpsJ2flgqpBXC1KRKBVx5F0.png 764w\",style:{aspectRatio:\"764 / 286\"},width:\"382\"}),/*#__PURE__*/e(\"p\",{children:\"In a book written by Mike Berners Lee called \u2018How bad are bananas?\u2019, Mike's calculations found that an average email emits 4g of CO2, compared to just 0.014 CO2 for an instant message.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Granted, the likes of Slack, Monday or Asana might not work for customer or other forms of external communication. However, for internal discussions, instant messages are quicker and easier to send resulting in a smaller carbon footprint.\"}),/*#__PURE__*/e(\"p\",{children:\"Plus, when a member of your team is replying or has seen your message, you can see this instantly. So unlike with email, there\u2019s no waiting around for a response.\"}),/*#__PURE__*/e(\"h2\",{children:\"Delete Useless Emails\"}),/*#__PURE__*/e(\"p\",{children:\"Emails don\u2019t just generate CO2 when they are sent but also when they are stored too.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Every so often, make a point of deleting emails which are sitting in your inbox but aren\u2019t needed for anything further.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For example, a newsletter which you\u2019ve already read. Or, a reply to a colleague which meant something at the time but no longer has a purpose.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Don\u2019t Send One Word Emails\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"248\",src:\"https://framerusercontent.com/images/u3SfGaX2lsm0fVkhnxBlzxImo.png\",srcSet:\"https://framerusercontent.com/images/u3SfGaX2lsm0fVkhnxBlzxImo.png?scale-down-to=512 512w,https://framerusercontent.com/images/u3SfGaX2lsm0fVkhnxBlzxImo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/u3SfGaX2lsm0fVkhnxBlzxImo.png 1336w\",style:{aspectRatio:\"1336 / 497\"},width:\"668\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Hi\u2019, \u2018thanks\u2019, \u2018okay\u2019 - these might seem like harmless bits of communication. However, one word (or very short) emails still have a carbon footprint.\"}),/*#__PURE__*/t(\"p\",{children:[\"In a previous post, we told you how \",/*#__PURE__*/e(o,{href:\"https://www.euronews.com/green/2023/04/08/sending-one-less-email-a-day-could-help-reduce-the-carbon-footprint-of-your-inbox\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Euro News\"})}),\" equates the carbon impact of short emails to the CO2 generated by 3,334 diesel cars per year.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"So, if you can do without sending that reply (especially if what you have to say is a given, or could be said in a more efficient way), then not sending that message will lower your email CO2 emissions.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Read more: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/your-short-emails-have-a-carbon-footprint\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Your Short Emails Have A Carbon Footprint\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"Remove Or Compress Image Attachments\"}),/*#__PURE__*/e(\"p\",{children:\"The most offending emails where carbon emissions are concerned are those with attachments, along with large email threads.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Research has shown that adding an attachment to an email can take its CO2 emissions from an average of 4g of CO2 up to 26g of CO2. That\u2019s 6.5x more polluting than a plain text email without attachments.\"}),/*#__PURE__*/e(\"p\",{children:\"If you really must send an attachment through email, then reducing the size (for photos) or compressing the file can reduce the weight. Likewise, opting for a different file type can also reduce the amount of CO2 produced.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Unsubscribe From Any Emails You Don\u2019t Enjoy/Don\u2019t Need To Receive\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"253\",src:\"https://framerusercontent.com/images/dyKPLZo8meldfOS5Y2DsUBdrLY.png\",srcSet:\"https://framerusercontent.com/images/dyKPLZo8meldfOS5Y2DsUBdrLY.png?scale-down-to=512 512w,https://framerusercontent.com/images/dyKPLZo8meldfOS5Y2DsUBdrLY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/dyKPLZo8meldfOS5Y2DsUBdrLY.png 2027w\",style:{aspectRatio:\"2027 / 506\"},width:\"1013\"}),/*#__PURE__*/e(\"p\",{children:\"Most of us have limited time in the day as it is for reading emails. But add in the fact that emails generate CO2, and a cleaner inbox is even more of an incentive to unsubscribe from mailing lists you don\u2019t need to be on.\"}),/*#__PURE__*/t(\"p\",{children:[\"Many brands are guilty of sending emails daily if not several times a day. Plus, you may have ended up subscribed to a list that you actually never open. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Fewer emails sent to you also mean fewer carbon emissions, so schedule that cathartic email inbox cleanse without delay.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Opt Out Of Unnecessary Email Notifications\"}),/*#__PURE__*/e(\"p\",{children:\"When your email address is linked to any kind of subscription, product or service it\u2019s common to receive notifications.\"}),/*#__PURE__*/e(\"p\",{children:\"However, often many of the notifications we receive just aren\u2019t necessary. For instance, social media notifications we\u2019ll see when we log in anyway. Or other pointless things we just really don\u2019t need to know.\"}),/*#__PURE__*/e(\"p\",{children:\"Reducing the number of emails you receive won\u2019t just lower your carbon emissions, but also your stress levels too making this an all around win.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Segmentation Vs Send To All\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Sending an email to every person on your list for every campaign is a wasteful practice. Not only is send to all an ineffective technique, but it also generates CO2 needlessly by sending too many emails.\"}),/*#__PURE__*/t(\"p\",{children:[\"Segmentation = sending the \",/*#__PURE__*/e(\"em\",{children:\"right message\"}),\" to the \",/*#__PURE__*/e(\"em\",{children:\"right person\"}),\" at the \",/*#__PURE__*/e(\"em\",{children:\"right time\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"By segmenting your list, you\u2019re also personalising your communication. What could be better than improved open rates and click-through rates, while also reducing your carbon footprint?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Learn more: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/7-ways-to-segment-your-email-list\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"7 Ways To Segment Your Email List\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"Check Your Laptop\u2019s Carbon Footprint\"}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019ve maximised all of the ways to reduce your email carbon footprint, it\u2019s time to turn your attention to the devices you create your emails on.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://github.com/rarecoil/laptop-co2e\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Various sources\"})}),\" have been referenced in creating a list of laptop carbon footprints, based on a typical 4 year use. \"]}),/*#__PURE__*/t(\"p\",{children:[\"For instance, a 13 inch MacBook Air is expected to generate 161 kg of CO2 over its entire life cycle - (\",/*#__PURE__*/e(o,{href:\"https://www.apple.com/environment/pdf/products/notebooks/13-inch_MacBookAir_PER_Nov2020.pdf\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Apple\"})}),\").\"]}),/*#__PURE__*/e(\"p\",{children:\"However, the carbon emissions of a Lenovo Thinkpad X270 jump to 851.68 CO2 over its life cycle.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Every laptop make, model, screen size and memory capabilities will produce varying CO2 emissions. So it\u2019s worth checking these before you buy, especially if your devices are for business use.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Switch To A Green Energy Provider To Power Office Or Home Tech\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/W981NhFXFwYv5ImrYPRuoOr2I.jpg\",srcSet:\"https://framerusercontent.com/images/W981NhFXFwYv5ImrYPRuoOr2I.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/W981NhFXFwYv5ImrYPRuoOr2I.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/W981NhFXFwYv5ImrYPRuoOr2I.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"With your email marketing and laptop generating fewer emissions, one of the last steps is to switch to a green energy provider. This will ensure all the power for your home or office is being sourced from the cleanest energy possible.\"}),/*#__PURE__*/t(\"p\",{children:[\"Check out our list of \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/a-full-list-of-green-energy-suppliers-in-the-uk\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"UK green energy suppliers\"})}),\" to learn more.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Bonus points if you install your own solar panels and generate your own electricity, plus surplus energy which is then distributed back throughout the grid!\\xa0 \"}),/*#__PURE__*/e(\"h2\",{children:\"Get A Zero Carbon Website\"}),/*#__PURE__*/e(\"p\",{children:\"After all that effort to reduce your email CO2, the final step is to ensure the place where you send your email subscribers (your website!) also has a reduced carbon footprint.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.websitecarbon.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Research has found\"})}),\" websites with 10,000 monthly page views can have annual CO2 emissions as high as 60kg.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Various aspects of a website can generate CO2. For instance, using lots of heavy images or videos on a page. Plus autoscroll, meaning users never fully reach the end of a page.\"}),/*#__PURE__*/e(\"p\",{children:\"Lighter websites are faster to load and provide a better user experience as a result.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Learn more: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-to-get-a-zero-carbon-website\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"How To Get A Zero Carbon Website\"})})}),/*#__PURE__*/e(\"strong\",{children:\"\\xa0\"})]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Switch Your Email Marketing To Our Sustainable Platform Today\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"723\",src:\"https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png\",srcSet:\"https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png?scale-down-to=512 512w,https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/Kh9nAorzKwPqvzx4RYGidOzqPiw.png 2829w\",style:{aspectRatio:\"2829 / 1446\"},width:\"1414\"}),/*#__PURE__*/e(\"p\",{children:\"As the world\u2019s first sustainable email marketing platform, EcoSend is on a mission to clean up the world of email.\"}),/*#__PURE__*/e(\"p\",{children:\"The question is, are you ready to join us?\"}),/*#__PURE__*/t(\"p\",{children:[\"EcoSend plans start from just \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$49 per month\"})}),\" and every plan comes with a free trial. Our systems run on renewable energy sources, and we\u2019ll plant a tree on your behalf just for signing up.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Have any questions about EcoSend, or want to schedule a free demo with us? Visit our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/support\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Support Centre\"})}),\" to learn more.\"]})]});export const richText5=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Email delivers a whopping $42 ROI for every $1 spent.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"With over 4 million users of email (and numbers growing each year), email marketing \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"should offer\"})}),\" a winning formula for every business.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"However, the one thing standing in between any email marketer and their subscribers is the email service provider they use. This is the place where subscriber data is held and campaigns are created, sent and monitored.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Some of the most well-known email providers include the likes of Mailchimp or HubSpot. Plus the classic free providers such as Gmail or Outlook.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Then there's ourselves here at \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\"! \u2709\uFE0F \uD83D\uDE09 \"]}),/*#__PURE__*/e(\"p\",{children:\"Whichever email service provider you happen to use - it\u2019s important that your needs are being met, especially if you do any email marketing on behalf of your business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So here are some of the top signs it\u2019s time to jump ship in the email marketing stakes to maximise your campaign success.\\xa0 \"}),/*#__PURE__*/e(\"h2\",{children:\"Your Email List Is Growing\"}),/*#__PURE__*/e(\"p\",{children:\"When a physical store starts to get more profitable, it\u2019s natural to want to move into bigger premises. Email marketing works much the same, when your subscriber count is significantly larger than when you first started out.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Depending on which provider you use for email marketing, it might be geared more towards email newbies than growing empires. Or, where you\u2019re using a professional provider and you can scale your plan - the price of doing so might not be worth it.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In either case, your email provider needs to be able to keep up as your list grows, meaning flexibility is key here.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Plus, larger lists also call for more features such as the ability to \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/7-ways-to-segment-your-email-list\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"segment your audiences\"})}),\" and much more.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Good to know:\"}),\" EcoSend\u2019s initial package allows for up to 2,500 contacts, with custom packages also available for 20,000+ contacts.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Lack Of Features You Need To Succeed At Email Marketing\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Let\u2019s dive into this \u2018more features\u2019 point a little further, since a lack of \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"features\"})}),\" is also a major reason to leave your current email platform behind.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Any tool you use whether it be an email platform, SEO software or even \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/analytics/#analytics\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"analytics tools\"})}),\" should give you all the features you need. Otherwise, you might not be able to do everything you need to do, which can put your business at a disadvantage when looking to outperform any competitors. \"]}),/*#__PURE__*/e(\"p\",{children:\"Believe it or not, some email providers actually offer you too many features, in terms of aspects not specifically related to email marketing.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"For instance, the ability to build web pages or social media marketing tools. If any of the features offered \",/*#__PURE__*/e(\"em\",{children:\"don\u2019t help with email specifically\"}),\", you may still need to switch to another provider.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"So do check the list of features provided carefully, ensuring they give your business room to grow over time.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Deliverability Has Dropped\"}),/*#__PURE__*/e(\"p\",{children:\"Email deliverability is essential to getting your emails seen, read and interacted with.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After all, even if you send the very best email campaigns - if they are heading straight to the spam folder then it\u2019s a wasted effort.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When all other methods to improve deliverability have failed (i.e., checking if you\u2019re using spam trigger words in your subject lines) then it could be the email provider itself at fault.\"}),/*#__PURE__*/e(\"p\",{children:\"To be sure, it\u2019s worth doing your research to see if other users are having a similar problem.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Sharp Plan Price Hikes\"}),/*#__PURE__*/e(\"p\",{children:\"No business is immune from raising its prices. Sometimes it just has to happen to stay afloat.\"}),/*#__PURE__*/e(\"p\",{children:\"But there\u2019s a fine line between reasonable price increases over time or in line with inflation and sudden dramatic ones. \"}),/*#__PURE__*/e(\"p\",{children:\"As a business, you also need to be able to manage your costs. If your email service provider has become unaffordable, then shopping around could land you a much better deal. This is especially the case if you\u2019re unable to scale your package down.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Security Breaches Or Concerns\"}),/*#__PURE__*/e(\"p\",{children:\"When subscribers hand over their personal details to sign up for your mailing list, their data must be protected.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Unfortunately, not every email provider can handle this responsibility. Beyond GDPR, there are various security and data protection measures email providers must meet, including standards which are applicable to other countries.\"}),/*#__PURE__*/e(\"p\",{children:\"Worse still, if your email provider does have a security breach, it won\u2019t be the provider which looks bad but your company for using them.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Likewise, all emails sent must offer the option to unsubscribe as well as display the physical address of the sender somewhere within the content.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With CAN-SPAM Act penalties now running up to $50,120 per violation, it\u2019s essential your email service provider can be fully trusted.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Email providers should also ensure all of their users (that\u2019s you!) are also compliant with the various laws that apply.\\xa0This can be though sign-up policies to prevent spammy practices or by providing educational tools. \"}),/*#__PURE__*/e(\"h2\",{children:\"Your Business Just Feels Like Another Number\"}),/*#__PURE__*/e(\"p\",{children:\"Have you ever reached out to your email service provider for help or advice, and felt frustrated by the process?\"}),/*#__PURE__*/e(\"p\",{children:\"As a paying customer who relies on email marketing for your business, that just won\u2019t do.\"}),/*#__PURE__*/e(\"p\",{children:\"Writing a negative Trustpilot review is one thing, but so is voting with your feet. \"}),/*#__PURE__*/e(\"p\",{children:\"In fact, if you\u2019re not able to do what you need to do, then the sooner you switch providers the better.\"}),/*#__PURE__*/e(\"h2\",{children:\"Your Provider Doesn\u2019t Offer Sustainable Email\"}),/*#__PURE__*/e(\"p\",{children:\"Did you know that email marketing has a carbon footprint?\"}),/*#__PURE__*/e(\"p\",{children:\"Some 300 billion emails are sent every day, and every email can emit up to 26g of CO2 depending on its weight or the size of the email thread.\"}),/*#__PURE__*/e(\"p\",{children:\"Email providers should do their bit to reduce their energy consumption. For example, at EcoSend, our systems run on renewable energy sources. We also plant trees on behalf of our customers and invest some of our profits into climate-conscious causes.\"}),/*#__PURE__*/t(\"p\",{children:[\"Get this\u2026we\u2019ve even \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/july-csr-day\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"recently helped out at a local outdoor community project in London\"})}),\". How often do you see a CEO out with a spade?\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"We\u2019re not telling you this just to show off. Rather, to highlight that your email service provider \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"should care\"})}),\" about reducing its impact on the climate crisis. Plus, the ethos of the company should also align with your own as a business.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"If you current provider hasn't addressed sustainability yet, it's also another sign to head elsewhere. \"]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Switch Your Email Marketing To EcoSend \"}),/*#__PURE__*/e(\"p\",{children:\"Like the sound of sustainable email marketing, packed full of features starting at just $49 per month?\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is proud to offer something very different in the email marketing space. If you\u2019re looking to switch to a new provider, we hope to offer a breath of fresh air (helped by the fact we\u2019ll plant a tree once you sign up!) \uD83C\uDF33 \uD83C\uDF0E\"}),/*#__PURE__*/t(\"p\",{children:[\"Free trials are available on all plans, and we can also run through a product demo for businesses. Simply \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"pick your EcoSend plan\"})}),\" to get started.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Unsure how to switch your email provider? Check out our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/migration\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"migration page\"})}),\", where we run you through what\u2019s involved. Our team will personally help you switch if you get stuck, ensuring nobody is left behind!\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Need to chat about anything else? Check out the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/support\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Support Centre\"})}),\" or \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/contact/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"drop us a message\"})}),\" (will open a new tab).\"]})]});export const richText6=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Our CSR Mission\"}),/*#__PURE__*/e(\"p\",{children:\"At EcoSend, we take a lot of pride in our CSR days.\"}),/*#__PURE__*/e(\"p\",{children:\"These are blocked out in the team's calendar at the end of every month for us to dedicate one afternoon or morning to doing something 'for good'.\"}),/*#__PURE__*/e(\"p\",{children:\"We find this cadence helps ensure we keep our mission & values front and centre.\"}),/*#__PURE__*/e(\"p\",{children:\"After all, we all want to do good, but it's so easy for volunteering activities to take a back-seat behind the day to day priority tasks of running a business.\"}),/*#__PURE__*/e(\"p\",{children:\"Our monthly CSR days not only help us check-in on our mission, but they're also a great opportunity for the team to get together. Which as a remote-first company, with members across Europe, is always a delightful occasion.\"}),/*#__PURE__*/e(\"p\",{children:\"We've covered a bunch of different activities since we started our monthly CSR days.\"}),/*#__PURE__*/t(\"p\",{children:[\"Whether that's \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/blog/gosquared-gofoodbanking\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"helping out at a local foodbank\"})}),\", \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/blog/how-an-afternoons-litter-picking-inspired-our-latest-product\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"running a litter-picking mission\"})}),\", or in this month's edition, picking up spades and wheelbarrows to get stuck in helping out the TCV volunteers at '\",/*#__PURE__*/e(o,{href:\"https://thepaddock.commonplace.is\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The Paddock\"})}),\"' in Tottenham!\"]}),/*#__PURE__*/e(\"h2\",{children:\"Praying for Sun\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/YnteuhDGlztpOZHAdWzC7aM5BJI.jpg\",srcSet:\"https://framerusercontent.com/images/YnteuhDGlztpOZHAdWzC7aM5BJI.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/YnteuhDGlztpOZHAdWzC7aM5BJI.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/YnteuhDGlztpOZHAdWzC7aM5BJI.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"p\",{children:\"Our colleague Nicola originally booked the activity a few week's ago. When we still had the (naive) hope that the height of summer would fairly guarantee decent-ish weather. \"}),/*#__PURE__*/e(\"p\",{children:\"How wrong we were!\"}),/*#__PURE__*/e(\"p\",{children:\"As we got closer and closer to the date, we all eyed the weather graphs nervously, as the thunder and rain symbols became more and more dramatic\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"But on the eve of the scheduled date, having already rescheduled from the original day to allow for (the since cancelled) latest round of Tube strikes, we made a decision to commit to attending; no matter the weather!\"}),/*#__PURE__*/e(\"p\",{children:\"And so, having prayed to the rain gods for their favour, we mustered our courage (as well as any winter rain jackets we could find\u2026) and set off to Tottenham to the TCV's 'Paddock' site.\"}),/*#__PURE__*/e(\"h2\",{children:\"'The Paddock'\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/6X53I3OLXT1FscGUbv5tCRDgyLs.jpg\",srcSet:\"https://framerusercontent.com/images/6X53I3OLXT1FscGUbv5tCRDgyLs.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/6X53I3OLXT1FscGUbv5tCRDgyLs.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/6X53I3OLXT1FscGUbv5tCRDgyLs.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"p\",{children:\"The Paddock is a wonderful area of wetland just around the corner from Tottenham Hale station.\"}),/*#__PURE__*/e(\"p\",{children:\"Nestled in-between rows of high-rise luxury apartments, this area provides a vital refuge for local wildlife and fauna.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.tcv.org.uk/about/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"TCV\"})}),\" have been tasked by Haringey Council to manage the area and instigate a series of vital projects aimed at regenerating the space and making it more accessible & enjoyable to the local community.\"]}),/*#__PURE__*/e(\"p\",{children:\"We arrived bright-eyed and eager on Wednesday morning at The Paddock's entrance, and were greeted by the TCV staff hosts, Anna & Izzy, as well as a friendly group of local volunteers.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Day Begins\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/ZWSc7RUzHcmqY6mnGnR3Y4yPjc.jpg\",srcSet:\"https://framerusercontent.com/images/ZWSc7RUzHcmqY6mnGnR3Y4yPjc.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/ZWSc7RUzHcmqY6mnGnR3Y4yPjc.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/ZWSc7RUzHcmqY6mnGnR3Y4yPjc.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"p\",{children:\"From the get go, we felt warmly welcomed into the group, but it was also clear this would be no time for lazy-ing about enjoying the view!\"}),/*#__PURE__*/e(\"p\",{children:\"After an intro talk and demonstrations from the staff, we were quickly set off with our first task; shovelling wood mulch and transporting it to help regenerate a new forest path.\"}),/*#__PURE__*/e(\"h2\",{children:\"Building our 'Forest Super-Highway'\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/oNWhCP1IiTkAEcqeeT78zH2rcs.jpg\",srcSet:\"https://framerusercontent.com/images/oNWhCP1IiTkAEcqeeT78zH2rcs.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/oNWhCP1IiTkAEcqeeT78zH2rcs.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/oNWhCP1IiTkAEcqeeT78zH2rcs.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/BHSlvv0pRfH3Blm3GN4fT5uck0.jpg\",srcSet:\"https://framerusercontent.com/images/BHSlvv0pRfH3Blm3GN4fT5uck0.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/BHSlvv0pRfH3Blm3GN4fT5uck0.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/BHSlvv0pRfH3Blm3GN4fT5uck0.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/BHSlvv0pRfH3Blm3GN4fT5uck0.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:\"In-between our grunting and sweating (this was unusually heavy-labour for a team whose typical Wednesday exercise involves pressing buttons on a keyboard\u2026), we learned some fascinating facts about The Paddock's flora & fauna.\"}),/*#__PURE__*/e(\"p\",{children:\"Turns out that the mycelia (scientific word for mushroom roots), which grow within the wood-mulch are vital for creating woodland paths. These mycelia act as a 'super-highway', transporting messages across the nearby trees' root systems. \u201CA World Wood Web\u201D, as Izzy put it.\"}),/*#__PURE__*/e(\"p\",{children:\"For someone whose knowledge of mushrooms extends to the ones I eat at Tescos, it was fascinating to hear about the symbiotic relationship between fungi and other flora. I had no idea mushrooms were so smart!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/vDSCKHTABUFCcu2FvFcSSYwGmQ.jpg\",srcSet:\"https://framerusercontent.com/images/vDSCKHTABUFCcu2FvFcSSYwGmQ.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/vDSCKHTABUFCcu2FvFcSSYwGmQ.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/vDSCKHTABUFCcu2FvFcSSYwGmQ.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"p\",{children:\"We heaved and grunted for a good hour, shovelling and transporting the mulch from its pile to the wood-path. At which point we were grateful to hear the announcement of a break. With James in particular, making a dash for the closest biscuit tin\u2026\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/cuuYMfSMMaRREqwOxCUZIJjRo.jpg\",srcSet:\"https://framerusercontent.com/images/cuuYMfSMMaRREqwOxCUZIJjRo.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/cuuYMfSMMaRREqwOxCUZIJjRo.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/cuuYMfSMMaRREqwOxCUZIJjRo.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"h2\",{children:\"When it rains, it pours\"}),/*#__PURE__*/e(\"p\",{children:\"We'd been lucky with the weather to this point, but our luck soon began to change\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"For the next hour of our labours, we found ourselves constantly switching between T-shirts in the blazing sun one minute, followed by winter jackets in a rainstorm the next. British Summer, I suppose!\"}),/*#__PURE__*/e(\"p\",{children:\"Somehow, we managed to survive the next hour without accidentally spading or impaling each other in the foot with our various gardening weaponry. \"}),/*#__PURE__*/e(\"p\",{children:\"Having proven ourselves worthy, we were granted access to the next level in the TCV arsenal; saws, 'loppers', and rakes!\"}),/*#__PURE__*/e(\"p\",{children:\"These were vital for our next tasks; sawing through dead trees to make branch-boundaries for our new wood paths. \"}),/*#__PURE__*/e(\"p\",{children:\"We also had to ensure that no branches were left hanging over the path at head-height, less an unfortunate local bump into one\u2026\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/rDjr72IlfEJA3Y6DqCh1WPZPRU.jpg\",srcSet:\"https://framerusercontent.com/images/rDjr72IlfEJA3Y6DqCh1WPZPRU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/rDjr72IlfEJA3Y6DqCh1WPZPRU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/rDjr72IlfEJA3Y6DqCh1WPZPRU.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/rDjr72IlfEJA3Y6DqCh1WPZPRU.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/QXbqvKmwrfzbvGjv8qdXvkzbUA.jpg\",srcSet:\"https://framerusercontent.com/images/QXbqvKmwrfzbvGjv8qdXvkzbUA.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/QXbqvKmwrfzbvGjv8qdXvkzbUA.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/QXbqvKmwrfzbvGjv8qdXvkzbUA.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"p\",{children:\"Using JT's 6 foot stature as our measurement post, we lopped off the offending branches and cleared the way for the local's to enjoy their new route, and for the flora's new highway to open to traffic!\"}),/*#__PURE__*/e(\"p\",{children:\"With the mycelia highway complete, we took a welcome break for lunch and chance to chat more with the other volunteers and staff.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/wUbiOHBh3gJp5cyJfPwiNl6tUnQ.jpg\",srcSet:\"https://framerusercontent.com/images/wUbiOHBh3gJp5cyJfPwiNl6tUnQ.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/wUbiOHBh3gJp5cyJfPwiNl6tUnQ.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/wUbiOHBh3gJp5cyJfPwiNl6tUnQ.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"h2\",{children:\"Lunch and more Saw-ing\"}),/*#__PURE__*/e(\"p\",{children:\"Despite the rain-blasts, we committed to continue after lunch, and cracked on with clearing the area around the main-path; removing weeds and tidying up the side of the path.\"}),/*#__PURE__*/e(\"p\",{children:\"We were also given a crash-course in the local wildlife, such as the 'Jersey Tiger Moth' as well as the local history of The Paddock.\"}),/*#__PURE__*/t(\"p\",{children:[\"The TCV run regular fauna and flora 'surveys', which are free for anyone to attend and learn more about the local wildlife. If you'd be interested in attending any of these events, the link \",/*#__PURE__*/e(o,{href:\"https://www.eventbrite.co.uk/o/the-conservation-volunteers-the-paddock-32022937345\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"to their Eventbrite is here\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"With 3pm looming and the rain-clouds getting heavier, we rounded off the activities and said our goodbyes to the TCV staff and volunteers. We were tired, wet\u2026 and absolutely beaming from ear to ear! \"}),/*#__PURE__*/e(\"p\",{children:\"It had been a wonderful way to spent the morning, and we all felt rejuvenated for a bit of time in nature and away from our computer screens!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/1BTASyz2Abm231wSid28nhPeMM.jpg\",srcSet:\"https://framerusercontent.com/images/1BTASyz2Abm231wSid28nhPeMM.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/1BTASyz2Abm231wSid28nhPeMM.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/1BTASyz2Abm231wSid28nhPeMM.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"h2\",{children:\"Check out our next CSR days!\"}),/*#__PURE__*/e(\"p\",{children:\"We will definitely be back to visit TCV for more CSR days. The staff and volunteers couldn't have been more welcoming, and we were delighted to do our little bit to help this wildlife sanctuary and bring it to life for the local community.\"}),/*#__PURE__*/t(\"p\",{children:[\"Do keep up with our latest CSR activities by following our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"blog\"})}),\" and \",/*#__PURE__*/e(o,{href:\"https://www.instagram.com/ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Instagram\"})}),\"!\"]}),/*#__PURE__*/t(\"p\",{children:[\"And, if you're interested in all things digital Sustainability, why not check out \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/podcast\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The EcoSend Podcast\"})}),\". Each week we interview Marketers, Founders, and leaders who are championing bringing Sustainability into the commercial and non-profit sectors.\"]}),/*#__PURE__*/t(\"p\",{children:[\"We've now kicked off Season 3 of the podcast with Raoul B\\xf6strum from \",/*#__PURE__*/e(o,{href:\"http://tyve.org/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Tyve.org\"})}),\" - check out \",/*#__PURE__*/e(o,{href:\"https://podcast.ecosend.io/episodes/s3-1-optimising-and-normalising-donating-to-charity-with-raoul-bostrom\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"the episode here\"})}),\"!\"]}),/*#__PURE__*/e(\"p\",{children:\"Thanks for reading!\"}),/*#__PURE__*/e(\"p\",{children:\"Chris\"})]});export const richText7=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Ever wondered how to add your company photo or logo to your email account?\"}),/*#__PURE__*/e(\"p\",{children:\"Compared to a blank image, or Google displaying the first letter of your email address as your profile picture - creating a personalised look to your emails is always going to look more professional as well as human.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Whether you can\u2019t figure it out or haven\u2019t gotten around to doing it yet, in today\u2019s post we\u2019ll show you how to go about adding an avatar to your mailbox.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ll promise, this will take two seconds!\\xa0 \"}),/*#__PURE__*/e(\"h2\",{children:\"Gmail\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"623\",src:\"https://framerusercontent.com/images/soufS65VRdrHwn708I5iBkMhNI.png\",srcSet:\"https://framerusercontent.com/images/soufS65VRdrHwn708I5iBkMhNI.png?scale-down-to=512 512w,https://framerusercontent.com/images/soufS65VRdrHwn708I5iBkMhNI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/soufS65VRdrHwn708I5iBkMhNI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/soufS65VRdrHwn708I5iBkMhNI.png 2846w\",style:{aspectRatio:\"2846 / 1246\"},width:\"1423\"}),/*#__PURE__*/e(\"p\",{children:\"Starting with Gmail first, and you\u2019ll need to head to your inbox.\"}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Click on the icon in the corner. For me, this says \u2018R\u2019 because you know, my name is \u2018Rachael\u2019 and all, but you do you here.\"})})}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"On the page that opens up, click \u2018personal info\u2019.\\xa0\"})})}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Click your current Google icon, which will have a camera icon on the lower half of the circle avatar.\\xa0\"})})}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"A box will open up which will allow you to add a photo by browsing a file on your computer. \"})})}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Select the photo you want, and voila!\\xa0\"})})}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Our Way Is Even Easier!\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"559\",src:\"https://framerusercontent.com/images/QYJ1HMO9l44p9mbaUE4eNecSkJw.png\",srcSet:\"https://framerusercontent.com/images/QYJ1HMO9l44p9mbaUE4eNecSkJw.png?scale-down-to=512 512w,https://framerusercontent.com/images/QYJ1HMO9l44p9mbaUE4eNecSkJw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QYJ1HMO9l44p9mbaUE4eNecSkJw.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/QYJ1HMO9l44p9mbaUE4eNecSkJw.png 2832w\",style:{aspectRatio:\"2832 / 1118\"},width:\"1416\"}),/*#__PURE__*/t(\"p\",{children:[\"Hopefully, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"you\u2019ve already created your EcoSend account\"})}),\". If so, the next steps are a doddle.\"]}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Click \u2018your account\u2019 (cog icon in left hand corner of screen).\"})})}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"On the \u2018personal details\u2019 box which opens, click your current profile picture.\"})})}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Select a new image by dragging a file across or browsing for a file.\"})})}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Check you\u2019re happy with the cropping and hit save. Finito!\\xa0\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Other Ways To Personalise Your Emails As A Business \"}),/*#__PURE__*/e(\"p\",{children:\"If you want subscribers to open your emails and engage with them, every step you take to come across as a genuine human or company helps.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Beyond personalising your avatar, here are some other measures you might want to consider.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Psst: While you\u2019re here, why not check out the \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/subject-line-generator/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend AI Subject Line Generator\"})})}),/*#__PURE__*/e(\"strong\",{children:\"?\\xa0\"})]}),/*#__PURE__*/e(\"h3\",{children:\"BIMI\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"BIMI stands for \u2018Brand Indicators for Message Identification\u2019.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As a new email standard, BIMI allows businesses to display a logo next to authenticated messages. Although BIMI can be a little more complicated to set up, the goal is to create added trust for consumers.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Custom Email Domain (Email Suffix)\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s fine to use a Gmail account for personal mail.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But for business purposes, a custom email domain will always sound more credible. Plus it can offer enhanced security in line with GDPR regulations.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Email suffixes are normally named after the business - i.e. @ecosend.com\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Email prefixes can add even more personalisation by assigning the address to a team member - i.e. johnsmith\"}),/*#__PURE__*/e(\"p\",{children:\"So the full email would read johnsmith@ecosend.com\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Individual Names Used\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Having names listed in the email address is great for personalisation, but so is adding real and full names to the email account itself. \"}),/*#__PURE__*/e(\"p\",{children:\"That way, when the email appears in an inbox, the name of the sender appears alongside the email address.\"}),/*#__PURE__*/e(\"p\",{children:\"In combination, this looks as if a real person has sent that email. This is exactly what we want users to experience when trying to engage with them, let alone getting them to convert.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Email Signature\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Last but not least, who can forget the good old email signature?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As a place where you can add your name, job title, contact information and website address, email signatures work like a digital business card.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t forget that with \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features/forms\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Forms\"})}),\", you can capture new subscribers for your website or mailing list too. All in a way that helps the planet!\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://ecosend.io/marketing-glossary/bimi\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Check out the EcoSend Digital Marketing Glossary to learn more email terms\"})})}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Email Marketing From Just $49 \u2709\uFE0F \uD83C\uDF0E \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"718\",src:\"https://framerusercontent.com/images/CuTLwATW5x6QMhwTdJqzqaxZ2zI.png\",srcSet:\"https://framerusercontent.com/images/CuTLwATW5x6QMhwTdJqzqaxZ2zI.png?scale-down-to=512 512w,https://framerusercontent.com/images/CuTLwATW5x6QMhwTdJqzqaxZ2zI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/CuTLwATW5x6QMhwTdJqzqaxZ2zI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/CuTLwATW5x6QMhwTdJqzqaxZ2zI.png 2847w\",style:{aspectRatio:\"2847 / 1437\"},width:\"1423\"}),/*#__PURE__*/e(\"p\",{children:\"Yet to find an email marketing provider for your business that ticks all the right boxes?\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world\u2019s first sustainable email platform. From just $49 per month, you can send beautiful, tailored email campaigns that sell.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As our systems run on renewable energy sources, EcoSend reduces the carbon footprint of your campaigns.\"}),/*#__PURE__*/t(\"p\",{children:[\"Sign up for \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"your free trial of EcoSend\"})}),\" to see what we\u2019re all about.\"]})]});export const richText8=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The fashion industry is thought to be responsible for around 10% of global carbon emissions, according to the United Nations.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Generating 1.2 billion tonnes of CO2 (UNFCCC), that\u2019s more than the aviation and shipping industries combined. By 2030, \",/*#__PURE__*/e(o,{href:\"https://www.fashionrevolution.org/climatecrisis/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"research\"})}),\" predicts these emissions will rise to 2.7 billion tonnes of CO2.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"As the world\u2019s first sustainable email platform, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" is on a mission to highlight the changes - big and small - that are needed to reduce the effects of climate change.\"]}),/*#__PURE__*/e(\"p\",{children:\"Today, it\u2019s the turn of the fashion industry, since the clothes you\u2019re currently wearing have a hidden carbon footprint.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Is Fashion So Bad For The Environment?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"680\",src:\"https://framerusercontent.com/images/JLhvJUlbUIhp4eB6uVjlT0hhX0.png\",srcSet:\"https://framerusercontent.com/images/JLhvJUlbUIhp4eB6uVjlT0hhX0.png?scale-down-to=512 512w,https://framerusercontent.com/images/JLhvJUlbUIhp4eB6uVjlT0hhX0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/JLhvJUlbUIhp4eB6uVjlT0hhX0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/JLhvJUlbUIhp4eB6uVjlT0hhX0.png 2218w\",style:{aspectRatio:\"2218 / 1361\"},width:\"1109\"}),/*#__PURE__*/t(\"p\",{children:[\"Fashion brand Maje has recently partnered with \",/*#__PURE__*/e(o,{href:\"https://www.fairlymade.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Fairly Made\"})}),\" which is an organisation that measures the environmental and social impact of products.\"]}),/*#__PURE__*/e(\"p\",{children:\"Any items labelled as a \u2018traceable product\u2019 will list their environmental impact on the product page, so that customers can make informed decisions about their purchases. \"}),/*#__PURE__*/e(\"p\",{children:\"To Maje's credit, not many fashion brands are so upfront about environmental aspects such as the country of production, materials, manufacturing techniques and transport methods. \"}),/*#__PURE__*/t(\"p\",{children:[\"Though, at 23,044km and 8kg of CO2 generated for a single garment this definitely paints a worrying picture. This is especially the case when you then think about \",/*#__PURE__*/e(\"em\",{children:\"every garment\"}),\" created by \",/*#__PURE__*/e(\"em\",{children:\"every fashion brand\"}),\" in the world.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"So how did things end up this way? These are some of the top reasons for the current state of the fashion industry.\\xa0 \"})]});export const richText9=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Clothes Are Imported Rather Than Made Locally \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"558\",src:\"https://framerusercontent.com/images/W7eTvz2dRVi1wxz5nhqn1jaUw9I.jpg\",srcSet:\"https://framerusercontent.com/images/W7eTvz2dRVi1wxz5nhqn1jaUw9I.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/W7eTvz2dRVi1wxz5nhqn1jaUw9I.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/W7eTvz2dRVi1wxz5nhqn1jaUw9I.jpg 1438w\",style:{aspectRatio:\"1438 / 1117\"},width:\"719\"}),/*#__PURE__*/t(\"p\",{children:[\"Image: The British Library \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"As of 2020, the top countries manufacturing textiles included China, Vietnam, Bangladesh, India and Turkey. The UK doesn\u2019t even feature in the top 10 countries.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"But it wasn't always this way. \"}),/*#__PURE__*/e(\"p\",{children:\"Back in the Industrial Revolution (1760-1840), the textile industry was thriving in Britain producing materials such as cotton, silk and wool. In 1912, the cotton industry reached its peak, although all of this changed after the war when other countries such as Japan started producing cotton more cheaply.\"}),/*#__PURE__*/e(\"p\",{children:\"Rising costs continued to push a decline in the British textiles industry, and during the 1960s and 1970s, mills were closing at a rate of one per week.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Fast forward to today, and there are a small amount of clothing manufacturers that still exist in the UK. However, the UK currently imports \",/*#__PURE__*/e(o,{href:\"https://www.ukft.org/business-advice/industry-reports-and-stats/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"\\xa327.7bn\"})}),\" of clothing from overseas every year.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The reason why we import most of our clothing rather than make it in the UK remains due to the increased costs for retailers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Although the high street may be synonymous with imported clothing, our above designer Maje piece was also imported from China, showing it is an industry-wide problem, rather than only applying to fast fashion stores.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Fashion Trends Change Frequently\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/p05eJ4ZR5nxzMi8wxehiRhPgd4.jpg\",srcSet:\"https://framerusercontent.com/images/p05eJ4ZR5nxzMi8wxehiRhPgd4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/p05eJ4ZR5nxzMi8wxehiRhPgd4.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/p05eJ4ZR5nxzMi8wxehiRhPgd4.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"Speaking of fast fashion, the whole idea of trends is that they consider what\u2019s \u2018popular right now\u2019. These are decided by fashion houses, fashion editors and pop culture. But the whole idea is to make consumers want to keep up with the latest looks because their existing clothing is no longer in style. This is how they make their money!  \"}),/*#__PURE__*/e(\"p\",{children:\"Buying fashion based on the idea of trends is actually super wasteful, and is a huge driver of environmental pollution including CO2 and plastic waste. \"}),/*#__PURE__*/t(\"p\",{children:[\"Steve Jobs famously wore the same outfit every day. While that might be a tad extreme for most people,\\xa0there is definitely something to be said for sticking to statement pieces in any wardrobe.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Think about this for a second. Say if you bought a whole new wardrobe based on current fashion trends. Even in a year's time some of those pieces might be 'last season'. In 5 years? You can pretty much guarantee all of those trends would have long faded into the background.\"]}),/*#__PURE__*/t(\"p\",{children:[\"When you free yourself from the need to keep up with trends - you inevitably reduce your personal carbon footprint. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"FYI - You can still create an individual look with fashion without having to only wear new items! \"]}),/*#__PURE__*/e(\"h2\",{children:\"Poor Quality Materials = Short Item Lifecycles\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/BOR6gfZIsoWIcMDuGigDYyf0bE.jpg\",srcSet:\"https://framerusercontent.com/images/BOR6gfZIsoWIcMDuGigDYyf0bE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/BOR6gfZIsoWIcMDuGigDYyf0bE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/BOR6gfZIsoWIcMDuGigDYyf0bE.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"The demand to produce large volumes of clothing for the lowest possible price often means most garments aren\u2019t made to last.\\xa0The producers and retailers know this - yet they continue to produce clothing in this way, since they expect you to just keep on buying new clothes. \"}),/*#__PURE__*/e(\"p\",{children:\"Some of the cheapest fabrics to produce in the fashion industry include synthetic polyester, elastane, nylon, cotton and viscose.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re wondering why these fabrics are so cheap, that\u2019s because synthetic fabrics are derived from 63% petrochemicals. Therefore, even sourcing the raw material has an environmental cost, before we even get to the quality of the finished fabric. \"}),/*#__PURE__*/e(\"p\",{children:\"As cheap fabrics are used to keep up with fast fashion trends, the trade-off is garments which lose quality fast. Often the signs are notable after the first wash of the garment and can include stretching, shrinking, pilling or ripping of the material.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Unsold Products May Be Destroyed\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"331\",src:\"https://framerusercontent.com/images/vgB3ZkugnHvLhQvoW2nHGO0MfM.jpeg\",srcSet:\"https://framerusercontent.com/images/vgB3ZkugnHvLhQvoW2nHGO0MfM.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/vgB3ZkugnHvLhQvoW2nHGO0MfM.jpeg 1000w\",style:{aspectRatio:\"1000 / 662\"},width:\"500\"}),/*#__PURE__*/t(\"p\",{children:[\"A report by the \",/*#__PURE__*/e(o,{href:\"https://www.bbc.co.uk/news/business-44885983\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"BBC\"})}),\" found that Burberry has burned \\xa390 million worth of stock over the last five years. The company cited \u2018not wanting its products to be sold cheaply or stolen\u2019 as the reason.\\xa0 \"]}),/*#__PURE__*/t(\"p\",{children:[\"Across the wider fashion industry, \",/*#__PURE__*/e(o,{href:\"https://theroundup.org/textile-waste-statistics/#:~:text=Global%20Fashion%20Industry%20Waste,clothing%20material%20is%20actually%20plastic.\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The Round Up\"})}),\" reports 92 million tonnes of textile waste are produced every year. Only 1% of clothes get recycled into new garments.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Once again, we think of textile waste as something perhaps only associated with fast fashion brands, when in reality it is an industry-wide problem. Most consumers simply have no idea of the carbon footprint of their clothes, let alone the waste being produced by their favourite brands.\\xa0\"})]});export const richText10=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"How Can I Reduce My Fashion Carbon Footprint?\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/oazSGXMv78WfDDnEG6ynLwjOO8.jpg\",srcSet:\"https://framerusercontent.com/images/oazSGXMv78WfDDnEG6ynLwjOO8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/oazSGXMv78WfDDnEG6ynLwjOO8.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/oazSGXMv78WfDDnEG6ynLwjOO8.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"Having awareness is the first step to solving any problem. While fashion brands may be the ones at fault, ultimately we\u2019re their customers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Therefore, where we spend our money and how can have a huge impact on making change.\"}),/*#__PURE__*/t(\"p\",{children:[\"Organisations such as the Ellen Macarthur Foundation have put together recommendations on how the fashion industry can improve its climate credentials. Take a read of their \u2018\",/*#__PURE__*/e(o,{href:\"https://ellenmacarthurfoundation.org/our-vision-of-a-circular-economy-for-fashion\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Our vision of a circular economy for fashion\"})}),\"\u2019 to read these in full.\"]}),/*#__PURE__*/e(\"p\",{children:\"Other top tips:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Don\u2019t be a slave to fashion! - This will reduce the amount you buy, and also the amount of money you save.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Ditch single use outfits - i.e. special occasion garments that cannot be re-worn, or customised outfits with time-sensitive information (such as printed t-shirts).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Consider whether you already have something similar in your wardrobe you could wear instead of buying new.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"When buying clothes, purchasing fewer clothes made from high quality sustainable fabrics will work out both cheaper and more sustainable in the long run than fast fashion fabrics.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Opt for clothing brands which take sustainability seriously.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Look at the life cycle of a garment, and think about how it could be repurposed or reused in the future.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Avoid synthetic fabrics wherever possible.\\xa0\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Know of any sustainable fashion brands we could share on this blog? Send us a message on \",/*#__PURE__*/e(o,{href:\"https://twitter.com/ecosendmail\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Twitter \"})}),\"or \",/*#__PURE__*/e(o,{href:\"https://www.instagram.com/ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Instagram\"})}),\" and we\u2019ll check them out!\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Discover The World\u2019s First Sustainable Email Platform\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/B2gBEiWZ18uTLqxOOSyiNSwMX1s.png\",srcSet:\"https://framerusercontent.com/images/B2gBEiWZ18uTLqxOOSyiNSwMX1s.png?scale-down-to=512 512w,https://framerusercontent.com/images/B2gBEiWZ18uTLqxOOSyiNSwMX1s.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/B2gBEiWZ18uTLqxOOSyiNSwMX1s.png 1500w\",style:{aspectRatio:\"1500 / 300\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world\u2019s first sustainable email marketing platform. If you do any kind of email marketing, and you\u2019re interested in lowering your carbon footprint as a company or organisation, then EcoSend could just be a great fit for your business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Every email we send generates up to 26g of CO2. While that might not sound too big of a problem, given 300 billion emails are sent every day that soon adds up.\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend supports businesses to reduce their carbon footprint. Our systems run on renewable energy sources, and we plant trees on behalf of our customers just for using us. We\u2019re also investing some of our profits into climate-related causes.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Our plans start at just $49 per month with a free 7-day trial on all plans. Simply \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"pick your EcoSend plan \"})}),\"to get started!\"]}),/*#__PURE__*/t(\"p\",{children:[\"Have any questions about switching your email marketing platform over to EcoSend? Visit \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/support\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"our Support page\"})}),\" to learn more.\"]})]});export const richText11=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Did you know that content marketing such as social media posts, blog posts and videos have a carbon footprint?\"}),/*#__PURE__*/e(\"p\",{children:\"All of our digital interactions generate CO2. This is due to the energy it takes to create, send, store and share our content on servers across the world.\\xa0 \"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re new to digital carbon footprints don\u2019t worry - it\u2019s a learning curve for everyone (ourselves included). That said, addressing the carbon emissions generated by our content marketing is something we all must do to have a positive impact on the climate crisis.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"For the most part, simple changes can go a long way in improving the energy efficiency of your content marketing. Better still, most of these changes can actually help you \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"boost your marketing efforts\"})}),\" as a result.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"So here are our top sustainable marketing tips, based on what we\u2019ve learned so far as the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"world\u2019s first sustainable email marketing platform\"})}),\". \"]}),/*#__PURE__*/t(\"p\",{children:[\"Plus by talking to our guests over on the \",/*#__PURE__*/e(o,{href:\"https://podcast.ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Podcast\"})}),\".\\xa0 \"]}),/*#__PURE__*/e(\"h2\",{children:\"Ask Yourself: Is There A Real Purpose To My Content?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"333\",src:\"https://framerusercontent.com/images/tABdfsjbxtUK5m7dEzMNQeEP6bM.jpg\",srcSet:\"https://framerusercontent.com/images/tABdfsjbxtUK5m7dEzMNQeEP6bM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/tABdfsjbxtUK5m7dEzMNQeEP6bM.jpg 1000w\",style:{aspectRatio:\"1000 / 667\"},width:\"500\"}),/*#__PURE__*/e(\"p\",{children:\"It can often feel as if we need to generate new social media posts or blog posts for the sake of doing so. But without a strategy in place, that content might not be achieving anything for your business or the users who stumble upon it.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So not only is this content not doing your business any favours, it\u2019s also generating CO2 needlessly.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A simple change is to always work from a content strategy. If you can\u2019t update previous content, any new content should look to create a relevant and helpful experience for users.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For you as a business, focusing on purpose will also save money by only creating content that drives engagement and conversions.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Choosing Sustainable File Formats & Sizes\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"591\",src:\"https://framerusercontent.com/images/GD3jghgvPplH059T1KKf5LbaU.png\",srcSet:\"https://framerusercontent.com/images/GD3jghgvPplH059T1KKf5LbaU.png?scale-down-to=512 512w,https://framerusercontent.com/images/GD3jghgvPplH059T1KKf5LbaU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/GD3jghgvPplH059T1KKf5LbaU.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/GD3jghgvPplH059T1KKf5LbaU.png 2697w\",style:{aspectRatio:\"2697 / 1183\"},width:\"1348\"}),/*#__PURE__*/e(\"p\",{children:\"Content marketing can include the likes of copy, images, video, gifs and other types of media.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Plain text obviously is the lightest way of creating content, but perhaps not the most engaging for your users. \"}),/*#__PURE__*/e(\"p\",{children:\"While you don\u2019t have to ditch visual elements altogether, compressing the files or choosing better file formats can reduce the CO2 produced as a result.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, every time you shoot a video in 4K or use lots of HD images in your content - the carbon footprint of your content will soar.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Likewise, it\u2019s so easy to download a stock image that has a large file size of 10MB+ and forget to resize it before you place it into your content. \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"594\",src:\"https://framerusercontent.com/images/7x7db6h6k16HiimGeWvQ2ad0AcQ.png\",srcSet:\"https://framerusercontent.com/images/7x7db6h6k16HiimGeWvQ2ad0AcQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/7x7db6h6k16HiimGeWvQ2ad0AcQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/7x7db6h6k16HiimGeWvQ2ad0AcQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/7x7db6h6k16HiimGeWvQ2ad0AcQ.png 2112w\",style:{aspectRatio:\"2112 / 1189\"},width:\"1056\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"By \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-marketing-agencies-can-lower-their-carbon-footprint\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"compressing images\"})}),\" (like the one you see above!) and making your content and website lighter, this actually improves your on-page SEO. That\u2019s because lighter websites are quicker to load, and this means your bounce rate will drop versus slow to load pages.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In the above case, resizing the image took the file size from 12MB to 133KB. \"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.artshelp.com/mbco2/#:~:text=Every%20megabyte%20(MB)%20of%20data,20%20grams%20of%20carbon%20dioxide.\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"One study\"})}),\" suggests that for every MB we use, 20g of CO2 is generated. Hence, simple steps to reduce image files are something all content marketers can do to be more sustainable. \"]}),/*#__PURE__*/e(\"p\",{children:\"Remember that designing for screen isn\u2019t the same as designing for print. Whereas in print files you want to opt for the maximum DPI to ensure a crisp print out - content for screens can handle much smaller file sizes and still look great.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"P.S:\"}),\" Not sure about the file sizes you\u2019re using? Check your Google Drive (or wherever you store your creative assets). Arrange your content in order of size, and this will instantly tell you which files are the worst offenders.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Does Your Content Meet User Expectations?\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t we all hate it when we land on a website, or go to watch a video and it\u2019s not what we\u2019re looking for?\"}),/*#__PURE__*/e(\"p\",{children:\"Anything from misleading titles to poor production can create a negative user experience. If users then have to consume lots of other content to find what they are looking for, this means more CO2 is generated from having to continue their online search.\"}),/*#__PURE__*/e(\"p\",{children:\"A good example here is video marketing. When people give you 3+ minutes of waffle before they get to the point of the video, it\u2019s not just tiresome for the viewer, but creates a larger carbon footprint for that content.\"}),/*#__PURE__*/e(\"p\",{children:\"Making the journey from A to B as streamlined as possible helps your content marketing perform better, all while reducing carbon emissions.\\xa0\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Have You Considered The Life Cycle Of Your Content?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"562\",src:\"https://framerusercontent.com/images/rkpwfIn4pkWXwTRsXXipzy6SN2s.jpg\",srcSet:\"https://framerusercontent.com/images/rkpwfIn4pkWXwTRsXXipzy6SN2s.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/rkpwfIn4pkWXwTRsXXipzy6SN2s.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/rkpwfIn4pkWXwTRsXXipzy6SN2s.jpg 2000w\",style:{aspectRatio:\"2000 / 1125\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"We often think of \u2018evergreen content\u2019 as more of an SEO tactic. But avoiding time-sensitive content can also make your website more environmentally friendly too.\"}),/*#__PURE__*/e(\"p\",{children:\"Similar to producing an advertising banner with a date and time on it, digital content with short life cycles will continue to exist, but won\u2019t provide any value to the user past a certain point. So that content will be viewed or shared, generate CO2 and provide nothing of use to anyone.\"}),/*#__PURE__*/e(\"p\",{children:\"A better tactic would be to avoid limited-purpose content, and also look to update old content regularly.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, updating old blog posts to be more relevant can actually have huge SEO benefits compared with creating new content.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"FYI, Neil Patel recently explained that frequently updating content is why Wikipedia does so well on the search engine rankings. \"}),/*#__PURE__*/e(\"p\",{children:\"So why not try this for yourself, and help the planet in doing so?\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Understand That Tools Such As ChatGPT Also Have A Carbon Footprint\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"397\",src:\"https://framerusercontent.com/images/959FBuoLLM4M9xRe62uymilLpA.png\",srcSet:\"https://framerusercontent.com/images/959FBuoLLM4M9xRe62uymilLpA.png?scale-down-to=512 512w,https://framerusercontent.com/images/959FBuoLLM4M9xRe62uymilLpA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/959FBuoLLM4M9xRe62uymilLpA.png 1788w\",style:{aspectRatio:\"1788 / 794\"},width:\"894\"}),/*#__PURE__*/t(\"p\",{children:[\"It might shock you to learn that \",/*#__PURE__*/e(o,{href:\"https://earth.org/environmental-impact-chatgpt/#:~:text=According%20to%20estimates%2C%20ChatGPT%20emits,is%204%20tons%20per%20year.\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"ChatGPT has been found \"})}),\"to generate 8.4 tonnes of CO2 per year - that\u2019s twice the typical amount for an individual. Furthermore, Microsoft used 700,000 litres of water just to deliver ChatGPT training in its data centres.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://kaspergroesludvigsen.medium.com/chatgpts-electricity-consumption-pt-ii-225e7e43f22b\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"One report\"})}),\" suggests that in January 2023, ChatGPT required as much energy as 175,000 people use in a month on average.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The ability to ask AI tools anything might seem amazing. But the climate impact of researching, storing and transmitting such vast amounts of data is definitely a cause for concern.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to your content marketing, tools such as ChatGPT can also cause further problems. This includes AI written content not sounding authentic, and therefore, generating CO2 but not achieving the content aims.\"}),/*#__PURE__*/t(\"p\",{children:[\"Want to dive deeper into this topic? Listen to the EcoSend Podcast S2 Episode #8 \",/*#__PURE__*/e(o,{href:\"https://podcast.ecosend.io/episodes/s2-8-how-do-we-unravel-the-true-climate-cost-of-ai-and-chatgpt-with-kasper-ludvigsen\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"How do we unravel the true climate-cost of AI and ChatGPT?', with Kasper Ludvigsen\"})}),\" to learn more.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Explore Green Hosting & Sustainable Design Techniques\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Your content marketing likely appears on your website in some form or another. However, most people aren\u2019t aware that it\u2019s now possible to choose green website hosting providers.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In our post \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-to-get-a-zero-carbon-website\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"How To Get A Zero Carbon Website\"})}),\", we explain that some hosting providers run on renewable energy sources. This is yet another easy switch anyone with a website can make to reduce their digital marketing carbon emissions.\"]}),/*#__PURE__*/e(\"p\",{children:\"Your website can also generate less CO2 by paying attention to the navigation and design elements. \"}),/*#__PURE__*/e(\"p\",{children:\"For instance, removing buggy code from your site and ditching infinite scroll can reduce the amount of carbon produced by your website, and therefore, your content marketing too.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Get Sustainable Email Marketing For Your Business\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"721\",src:\"https://framerusercontent.com/images/MJkQ7K873BQGUbZMuHciNh6nyA.png\",srcSet:\"https://framerusercontent.com/images/MJkQ7K873BQGUbZMuHciNh6nyA.png?scale-down-to=512 512w,https://framerusercontent.com/images/MJkQ7K873BQGUbZMuHciNh6nyA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/MJkQ7K873BQGUbZMuHciNh6nyA.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/MJkQ7K873BQGUbZMuHciNh6nyA.png 2838w\",style:{aspectRatio:\"2838 / 1443\"},width:\"1419\"}),/*#__PURE__*/e(\"p\",{children:\"Want to make your email marketing better for the planet?\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world\u2019s first sustainable email marketing platform. Giving you everything you need to send beautiful email campaigns - EcoSend runs on renewable energy sources. Plus we\u2019ll plant trees on behalf of your business just for using us. \u2709\uFE0F \uD83C\uDF33\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Sign up for your free trial of EcoSend\"})}),\" to get started. \"]}),/*#__PURE__*/t(\"p\",{children:[\"Or check out our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/carbon-calculator\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Email Carbon Calculator \"})}),\"to see how much CO2 could be saved just by using EcoSend.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Have any questions about EcoSend? 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