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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as r,Link as o}from\"framer\";import{motion as a}from\"framer-motion\";import*as n from\"react\";import{Youtube as i}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js\";export const richText=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What Is Email Marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"Email marketing is the art of sending emails to customers with the aim of nurturing leads, improving customer engagement and ultimately boosting sales.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"To do email marketing, companies need to build a list of subscribers. From there, campaigns can be sent using email marketing automation. Types of email campaigns include newsletters, welcome emails, milestone emails, holiday emails and abandoned cart emails.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"EcoSend is an example of an email marketing platform. Check out our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Features\"})}),\" page to discover the tools included with a subscription to help you best connect with your customers through email.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"How To Create A Business Email\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Business email addresses contain professional details, and are usually created through an email marketing platform so that the domain of the email can be customised.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In line with modern data requirements such as GDPR and the CAN-SPAM Act 2003, business emails must be set up with legitimate sender information. As well as the name and company, the email address should also have a physical address attached.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is An Email Domain?\"}),/*#__PURE__*/e(\"p\",{children:\"An email domain is the information which appears in an email address after the @ sign.\"}),/*#__PURE__*/t(\"p\",{children:[\"So for instance, \",/*#__PURE__*/e(o,{href:\"mailto:sendername@gmail.com\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"sendername@gmail.com\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Businesses often have custom email domains which reflect the name of the business. This makes the communication appear both legitimate and more professional compared with generic email domains.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"How Long Should Email Subject Lines Be?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Technically, subject lines can be up to 988 characters in length. But due to truncation on mobile, the optimal subject line has found to be 60 characters or less.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Various subject line character length testers exist. But if in doubt, the shorter the better is always preferred. So if the subject line can be rephrased or words can be removed, then it is likely the subject line is too long.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is Email Cleansing?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Email cleansing is the first step of your campaign\u2019s skincare routine.\"}),/*#__PURE__*/e(\"p\",{children:\"Or email cleansing (also known as email scrubbing) is also a term given to the act of removing inactive contacts from your subscriber list.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When an email list is clean, it is also referred to as being a healthy list. That\u2019s because only active contacts who regularly open your emails are being contacted.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"To cleanse your email list, send engagement campaigns to any subscriber who hasn\u2019t opened a single email in the last 6 months. If that subscriber doesn\u2019t respond, remove them from your email list.\"}),/*#__PURE__*/e(\"p\",{children:\"Email marketers should regularly perform email cleansing as part of email marketing best practices.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What Are The Benefits Of Email Scrubbing?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If inactive contacts remain on your email list, then as a marketer, you are paying to send emails to users who will never open your campaigns, let alone generate an ROI.\"}),/*#__PURE__*/e(\"p\",{children:\"A clean email list boasts high open rates, click-through rates and overall engagement rates.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"By removing inactive contacts, marketers can also make room for new subscribers to join the list, without having to pay for increased email marketing capabilities with their email provider.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Which Email Provider Is Best?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Why, EcoSend of course!\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is a product by the makers of GoSquared, with our original email tool starting in 2006. That\u2019s the same year HubSpot started by the way - only GoSquared (and now EcoSend) offers far more affordable email marketing tools for businesses.\"}),/*#__PURE__*/e(\"p\",{children:\"What\u2019s unique about EcoSend is that we give you all the tools you need to send amazing email campaigns, based on our nearly two decades worth of email experience. However, EcoSend runs on renewable energy sources and we plant trees on your behalf just for using us.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Read more: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-is-ecosend-different-to-other-email-providers\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"How Is EcoSend Different To Other Email Providers?\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"What Is Spam Email?\"}),/*#__PURE__*/e(\"p\",{children:\"Somehow the acronym for Specially Processed American Meat became a term used to describe unwanted emails.\"}),/*#__PURE__*/e(\"p\",{children:\"Since \u2018unwanted emails\u2019 can include emails sent without permission, phishing emails, scam emails and well, emails which just clog up our mailboxes, we think Spam is a fair assessment.\"}),/*#__PURE__*/e(\"p\",{children:\"As an email marketer, following email best practices can help your campaigns from being automatically filtered or marked by users as spam. Email domains with high amounts of associated spam will receive lower open rates, and could even be blacklisted by their email provider.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"How To Get Rid Of Email Spam\"}),/*#__PURE__*/e(\"p\",{children:\"Hit unsubscribe, block or delete to free your mailbox from spam.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s also worth noting that \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/the-huge-changes-coming-to-gmail-yahoo-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Gmail and Yahoo are making huge changes to their email platforms in 2024\"})}),\", which will make it more difficult for spam to reach inboxes.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Another top tip is to be careful where you share your email address. Unfortunately, it is very common for people to sell your data, including your email address. This means you may start receiving messages from people or companies you haven\u2019t agreed to hear from.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"How To Spot A Phishing Email\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s really important to be able to spot phishing emails, since they are sent by unscrupulous individuals wanting to obtain your personal information and ultimately your money.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Some top tips to tell whether an email is genuine or not and to keep your information safe include:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Check the sender\u2019s email address to see if it is legitimate or seems suspicious. If the email is claiming to be from a company, Google the address or contact the company directly to verify the address.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Does the email use a personalised greeting or is it generic?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Don\u2019t click suspicious links.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Don\u2019t download or open suspicious attachments.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"If you didn\u2019t agree to hear from the person or company it is probably a scam unless genuine information is contained within the email.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Genuine senders normally proofread their communication, so if the language seems poorly written and is full of mistakes, it is probably not genuine.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Something else just feels off about the email.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Many companies also post information about scams relating to their company, whereby someone has tried to impersonate them. It\u2019s also worth keeping an eye out for such updates, so that you are more likely to spot a phishing email.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What To Do If A Scammer Has Your Email Address?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a good idea to change your passwords regularly, including if you are aware your email address has been involved in a data leak or hack. All of your online accounts should have unique passwords - never share your password with anyone else.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you are contacted by a scammer through email, the best course of action is to not respond, flag the email as spam, block the email address and delete the email.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What Does Flagging An Email Do?\"}),/*#__PURE__*/e(\"p\",{children:\"When you flag an email, it distinguishes that email from the rest of your mailbox. Usually, this is because the email is important or is time-sensitive. For those who receive a lot of emails every day, flagging can be a useful email management tool.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Star emails in Gmail work much the same. By clicking the star icon, all of the starred emails will appear in the starred section of your account.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Is My Email Queued?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Because it probably wants coffee.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Other reasons why your email might be queuing is because there is an issue with your internet or email server. The emails should then be sent as soon as the connection issue is resolved.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Less common issues are that you are running out of space on your email server or you are reaching your send limit as a bulk email sender.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Get A Free Trial Of Our Email Marketing Software \u2709\uFE0F \uD83D\uDC40\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"375\",src:\"https://framerusercontent.com/images/1Y8KxvQPniXWHFmnYFlUPPULkM.jpg\",srcSet:\"https://framerusercontent.com/images/1Y8KxvQPniXWHFmnYFlUPPULkM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/1Y8KxvQPniXWHFmnYFlUPPULkM.jpg 1000w\",style:{aspectRatio:\"1000 / 750\"},width:\"500\"}),/*#__PURE__*/e(\"p\",{children:\"Now you\u2019re clued up on the most asked questions about email, it\u2019s time to sort your email marketing platform.\"}),/*#__PURE__*/e(\"p\",{children:\"If you do any kind of email marketing, then having the right platform by your side is essential for your campaign success.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world\u2019s first sustainable email platform with plans starting at just $29 per month.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But first, we\u2019d like to give you a free trial of our software so that you can try us out to see if we're the right fit for your business. \"}),/*#__PURE__*/t(\"p\",{children:[\"Simply head over to our \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=start-free-header\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend free trial page\"})})}),\" to get started.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"We can also offer your business \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/demo\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"a free product demo\"})}),\" if you\u2019d like a guided tour of EcoSend or have any questions.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Is there anything else on your mind relating to all things email marketing success and your business? \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=get-started\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Drop us a message\"})}),\" and we\u2019ll be right with you.\\xa0\"]})]});export const richText1=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Every business can (and should) be doing its bit for the planet.\"}),/*#__PURE__*/t(\"p\",{children:[\"But when you\u2019re busy running a company, it\u2019s not easy to know just exactly what that involves. Luckily, the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\" team is here to give you some handy pointers!\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"A huge myth is that becoming more eco-friendly means you have to miss out. However, according to Forbes, \",/*#__PURE__*/e(\"strong\",{children:\"88% of customers\"}),\" are more likely to be loyal to a company that supports environmental causes.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Better still, some of the following 17 tips on becoming a more sustainable business in 2025 can actually save your business money!\"}),/*#__PURE__*/e(\"h2\",{children:\"#1 - Use Eco-Friendly Email Marketing Tools\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/PcoEXzdgB5AD96gOgohdRYlbU.jpg\",srcSet:\"https://framerusercontent.com/images/PcoEXzdgB5AD96gOgohdRYlbU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/PcoEXzdgB5AD96gOgohdRYlbU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/PcoEXzdgB5AD96gOgohdRYlbU.jpg 1200w\",style:{aspectRatio:\"1200 / 800\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[\"Did you know that \",/*#__PURE__*/e(\"strong\",{children:\"300 billion\"}),\" emails are sent every day?\"]}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s a good chance your business makes up part of this stat, especially if you do any kind of email marketing.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Unfortunately, most people don\u2019t know that \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/carbon-calculator\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"email has a carbon footprint\"})}),\", with every email sent thought to generate up to 26g of CO2.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"While there\u2019s no need to actually give up email marketing, switching to a sustainable email marketing provider such as EcoSend can lower the carbon footprint of your emails.\"}),/*#__PURE__*/e(\"p\",{children:\"Best of all, with EcoSend, you'll still get all the email tools and features you need to send amazing email campaigns. However, EcoSend runs on renewable energy sources to lower your email carbon footprint. Plus we\u2019ll plant trees on your behalf of your business just for using us.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u2709\uFE0F  \uD83D\uDC40 Want to try our sustainable email platform? \"}),/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Sign up today\"})})}),/*#__PURE__*/e(\"strong\",{children:\" and get a free 7 day trial!\"})]}),/*#__PURE__*/e(\"h2\",{children:\"#2 - Reduce Event Emissions & Waste\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/vBY5SSyO0T8LskQ9KPU0ECxB8.jpg\",srcSet:\"https://framerusercontent.com/images/vBY5SSyO0T8LskQ9KPU0ECxB8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/vBY5SSyO0T8LskQ9KPU0ECxB8.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/vBY5SSyO0T8LskQ9KPU0ECxB8.jpg 1200w\",style:{aspectRatio:\"1200 / 800\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Events went away for a little while but now they are back. The problem with that is so too are the carbon emissions generated from event-related travel, venue infrastructure, logistics, catering, printed materials, promotional materials and event equipment.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"So how big is the problem? Research by \",/*#__PURE__*/e(o,{href:\"https://meetgreen.com/wordpress/wp-content/uploads/2017/09/eventfoot.pdf\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"MeetGreen\"})}),\" found that the average event attendee creates around 176.67 KG of CO2.\"]}),/*#__PURE__*/e(\"p\",{children:\"For example, corporate events can include trade shows, workshops, product launches, team building activities and awards nights. Whatever event type your business is planning on hosting or attending, attention needs to be paid to reducing your carbon footprint from doing so. \\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Opting for remote or hybrid events can instantly cut emissions from events, as too can a consideration of the event location, transport, logistics and other resources needed.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Bonus: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/email-marketing-for-events-examples-best-practices\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Discover our top tips for event email marketing\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"#3 - Use A Green Web Hosting Provider\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"667\",src:\"https://framerusercontent.com/images/MlazPloPlmaS44COtlHgiMIFpc.png\",srcSet:\"https://framerusercontent.com/images/MlazPloPlmaS44COtlHgiMIFpc.png?scale-down-to=512 512w,https://framerusercontent.com/images/MlazPloPlmaS44COtlHgiMIFpc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/MlazPloPlmaS44COtlHgiMIFpc.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/MlazPloPlmaS44COtlHgiMIFpc.png 2578w\",style:{aspectRatio:\"2578 / 1335\"},width:\"1289\"}),/*#__PURE__*/t(\"p\",{children:[\"In our post \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-to-get-a-zero-carbon-website\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"How To Get A Zero Carbon Website\"})}),\" we gave you some unmissable tips on reducing your digital carbon footprint, including our top list of green web hosting providers.\"]}),/*#__PURE__*/e(\"p\",{children:\"Similar to email marketing, few people think about the carbon footprint of their website. In reality, all websites require energy to make, load and share.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"By using a green web hosting provider, your website will be powered by renewable energy sources. While further work may be needed to reduce the carbon footprint of your website, green web hosting certainly goes a long way to help.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"#4 - Retrofit Your Office For Improved Energy Efficiency\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/f9TX3UAq9GtKVM2V8uMx42iLw.jpg\",srcSet:\"https://framerusercontent.com/images/f9TX3UAq9GtKVM2V8uMx42iLw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/f9TX3UAq9GtKVM2V8uMx42iLw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/f9TX3UAq9GtKVM2V8uMx42iLw.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"If your business has an office space, or even if you work from home, making some improvements to the energy efficiency of where you work is a great way to cut both carbon emissions and costs in one move.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Getting an energy efficiency survey done can give you some tailored pointers based on your office building or home.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But in general, some ways of retrofitting a building to improve energy efficiency can include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Adding insulation to walls, floors or roof spaces\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Replacing old windows and doors with energy efficient glazing and frame materials\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Sealing gaps where heat is escaping\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Insulated rendering (EWI)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Solar panels to replace gas or electric power as much as possible\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Green construction materials used for renovation works\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Smart technology to control energy use and reduce waste\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Using thermal window film\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Replacing old lighting with energy efficient LED\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Got any more ideas based on work you\u2019ve done to make your office greener? Let us know!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Discover more ideas: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/11-green-construction-home-renovation-trends-for-2023\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"11 Green Construction & Home Renovation Trends For 2025\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"#5 - Upcycle, Recycle Or Donate Old Office Furniture & Equipment\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/LkJGCOf63NHsWjGO6GFk3NKDKpU.png\",srcSet:\"https://framerusercontent.com/images/LkJGCOf63NHsWjGO6GFk3NKDKpU.png?scale-down-to=512 512w,https://framerusercontent.com/images/LkJGCOf63NHsWjGO6GFk3NKDKpU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/LkJGCOf63NHsWjGO6GFk3NKDKpU.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"If you do plan on reducing the number of screens you use at work, or even upgrading old or inefficient tech - why not donate it instead of sending it to landfill?\"}),/*#__PURE__*/t(\"p\",{children:[\"The EcoSend team recently did just that, when we donated some old office tech to \",/*#__PURE__*/e(o,{href:\"https://www.communitytechaid.org.uk/donate-devices\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Community Tech Aid\"})}),\". Based in London, Community Tech Aid refurbishes laptops, phones and tablets that have been donated and gives them to those in the community who are in need of such equipment.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Beyond tech equipment, there\u2019s always someone who would appreciate your old office furniture. Places such as Gumtree make it easy to donate your old items for free.\\xa0 \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Discover: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/hull-s-library-of-stuff-is-reducing-waste-household-clutter-co2\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Hull\u2019s Library Of Stuff Is Reducing Waste, Household Clutter & CO2\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"#6 - Provide Corporate Sustainability Training For Your Team\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/gRUuEb5WDkjmuw70JiqTFDms6k.jpg\",srcSet:\"https://framerusercontent.com/images/gRUuEb5WDkjmuw70JiqTFDms6k.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/gRUuEb5WDkjmuw70JiqTFDms6k.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/gRUuEb5WDkjmuw70JiqTFDms6k.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"They say knowledge is power. So when it comes to improving your sustainability efforts as a business, why limit the conversion to the CEO or management?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Sustainability training comes in many forms. But the central aim is to make everyone aware of how they can do their bit while at work to reduce the carbon footprint of the business.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If the research we mentioned in our post \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/climate-quitting\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"What Is Climate Quitting?\"})}),\" is anything to go by, your team is more eager to do their bit than you think.\\xa0 \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"This is based on 70% of workers saying they would be \u2018proud\u2019 to work for an employer who was committed to climate action.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"#7 - Consider Switching To A Four Day Week\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/ptfbsJDNcf3sysJ4oO8slZfdFk.jpg\",srcSet:\"https://framerusercontent.com/images/ptfbsJDNcf3sysJ4oO8slZfdFk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ptfbsJDNcf3sysJ4oO8slZfdFk.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ptfbsJDNcf3sysJ4oO8slZfdFk.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/t(\"p\",{children:[\"By taking one day a week off the typical 5 day work week, it\u2019s perhaps no surprise that 1/5th of the \",/*#__PURE__*/e(o,{href:\" https://ecosend.io/blog/four-day-week-could-solve-the-climate-crisis\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"carbon emissions generated by commuting can be reduced\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Even if your business works remotely, less time spent working can result in reduced digital carbon emissions from things such as email marketing, using Zoom or even having lots of computer equipment switched on for longer. \"}),/*#__PURE__*/t(\"p\",{children:[\"It's common to assume that working less days means also less output for your business. However, a four day week study actually found that \",/*#__PURE__*/e(\"strong\",{children:\"productivity increased by 22% \"}),\"and 65% fewer sick days were taken. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"So think less dress down Friday and more \",/*#__PURE__*/e(\"em\",{children:\"switch off\"}),\" Friday.\\xa0\uD83D\uDE34\"]}),/*#__PURE__*/e(\"h2\",{children:\"#8 - Switch To Renewable Home Or Office Energy\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/gLsXwRFIOL0rIL9rjzWX9QkKoQ.jpg\",srcSet:\"https://framerusercontent.com/images/gLsXwRFIOL0rIL9rjzWX9QkKoQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/gLsXwRFIOL0rIL9rjzWX9QkKoQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/gLsXwRFIOL0rIL9rjzWX9QkKoQ.jpg 2000w\",style:{aspectRatio:\"2000 / 1332\"},width:\"1000\"}),/*#__PURE__*/t(\"p\",{children:[\"As a business owner, you pay utility charges on things such as electricity or gas. So if you want to become a more sustainable business, it makes sense to switch to a renewable energy supplier for your operations, including if you work from home.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Renewable energy suppliers generate energy from the likes of solar and wind power. If you\u2019re based in the UK, you might find our post \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/a-full-list-of-green-energy-suppliers-in-the-uk\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"A Full List Of Green Energy Suppliers In The UK\"})}),\" helpful. \"]}),/*#__PURE__*/e(\"h2\",{children:\"#9 - Use Green Pension Providers\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/wdOEuEUtmijPux3FZHkYavemNQQ.jpg\",srcSet:\"https://framerusercontent.com/images/wdOEuEUtmijPux3FZHkYavemNQQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/wdOEuEUtmijPux3FZHkYavemNQQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/wdOEuEUtmijPux3FZHkYavemNQQ.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"Did you know that where you save or invest your money can impact the climate crisis?\"}),/*#__PURE__*/t(\"p\",{children:[\"On the \",/*#__PURE__*/e(o,{href:\"https://podcast.ecosend.io/episodes/s2-1-fund-the-future-you-want-with-dan-sherrard-smith/transcript\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend podcast Series 2 Episode 1\"})}),\", Dan Sherrard Smith told us that for every \\xa35,000 someone holds in a Barclays current account, it equates to about 1.5 tonnes of CO2 per year.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://makemymoneymatter.co.uk/net-zero/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Make My Money Matter\"})}),\" also states that \u201Cmuch of the \\xa32.6 trillion in UK pensions is contributing to the deforestation of the Amazon, helping tobacco companies sell cigarettes, and funding new fossil fuel projects.\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"As a business, you can play your part by using green pension providers, and also sharing green savings and investment ideas with your team.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"#10 - Unplug Electrical Devices When Not In Use\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"667\",src:\"https://framerusercontent.com/images/dqSNm5W1XKaYZFG6c7nOJrIK4xI.jpg\",srcSet:\"https://framerusercontent.com/images/dqSNm5W1XKaYZFG6c7nOJrIK4xI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/dqSNm5W1XKaYZFG6c7nOJrIK4xI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/dqSNm5W1XKaYZFG6c7nOJrIK4xI.jpg 2000w\",style:{aspectRatio:\"2000 / 1335\"},width:\"1000\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s a tip we all know we should be doing. The question is, \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"do you actually do it\"})}),\"? \uD83D\uDD0C\"]}),/*#__PURE__*/t(\"p\",{children:[\"As a business, you could \",/*#__PURE__*/e(\"strong\",{children:\"reduce your energy consumption by up to 10%\"}),\" just by unplugging appliances that you\u2019re not using. So whether that\u2019s equipment in the middle of the day, or when you\u2019re ready to go home in the evening - don\u2019t leave stuff switched on that\u2019s not in use.\"]}),/*#__PURE__*/e(\"p\",{children:\"According to Uswitch, the average electricity bill in the UK for 2023 is \\xa3738.45. For businesses, this figure is likely much higher. So the ability to save circa \\xa373+ in every office or home which is somehow connected to your business (factoring in remote working) isn\u2019t a bad deal.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This is even before you get to the carbon savings!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"#11 - Own Your Office? Build An Office Rooftop Garden\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/5y4T1QguQIhG87xJGaL4hdgI4.jpg\",srcSet:\"https://framerusercontent.com/images/5y4T1QguQIhG87xJGaL4hdgI4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/5y4T1QguQIhG87xJGaL4hdgI4.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/5y4T1QguQIhG87xJGaL4hdgI4.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"While this post may be dedicated to becoming a more sustainable business, let\u2019s not forget the need to improve biodiversity for just a second.\"}),/*#__PURE__*/t(\"p\",{children:[\"Adding a green roof or garden to your office roof can be extremely beneficial for the environment in your local area. This is especially the case if you work in an urbanised area with few green spaces. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Some of the most common associated benefits of rooftop gardens include:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Improved air quality\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Increased bird and insect habitats\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Rainwater management\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Thermal regulation to reduce heating and cooling needs\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Can be used to grow produce\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Longer roof lifespan to reduce repairs and material requirements\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Reduced noise pollution\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Adding a green roof can also increase the value of a building, which could be yet another incentive for business owners to add one to their space.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t have a rooftop? Introducing real office plants is the next best thing, and can also have benefits for productivity and wellbeing.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"#12 - Reduce Physical Waste Produced By Your Business\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"667\",src:\"https://framerusercontent.com/images/sfEI13NZxZYgyc1jYQKdZMJyw.jpg\",srcSet:\"https://framerusercontent.com/images/sfEI13NZxZYgyc1jYQKdZMJyw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/sfEI13NZxZYgyc1jYQKdZMJyw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/sfEI13NZxZYgyc1jYQKdZMJyw.jpg 2000w\",style:{aspectRatio:\"2000 / 1334\"},width:\"1000\"}),/*#__PURE__*/t(\"p\",{children:[\"While SaaS businesses might have a larger \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-to-lower-the-carbon-footprint-of-your-digital-marketing\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"digital carbon footprint\"})}),\", most other businesses create some kind of physical waste.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Waste can come in various forms such as plastic, cardboard, e-waste (electronic equipment), textiles, packaging, food, construction materials, furniture, clothing and scrap metal.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As a business, your products and services may produce certain types of waste. However, other types of waste may also be produced by attending events, creating physical marketing materials or even renovating your office space.\"}),/*#__PURE__*/e(\"p\",{children:\"So now is the time to think broadly about how you can reduce your material consumption and overall waste output across your entire business.\\xa0 \"}),/*#__PURE__*/e(\"h2\",{children:\"#13 - Support Remote Or Hybrid Working\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"667\",src:\"https://framerusercontent.com/images/PYFoWafx7UOZhAUXyX6GGrGXu8I.jpg\",srcSet:\"https://framerusercontent.com/images/PYFoWafx7UOZhAUXyX6GGrGXu8I.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/PYFoWafx7UOZhAUXyX6GGrGXu8I.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/PYFoWafx7UOZhAUXyX6GGrGXu8I.jpg 2000w\",style:{aspectRatio:\"2000 / 1334\"},width:\"1000\"}),/*#__PURE__*/t(\"p\",{children:[\"A recent report by \",/*#__PURE__*/e(o,{href:\"https://www.theguardian.com/environment/2023/sep/18/people-who-work-from-home-all-the-time-cut-emissions-by-54-against-those-in-office\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"The Guardian\"})}),' found that \"people who work from home all the time ',/*#__PURE__*/e(\"strong\",{children:\"cut emissions by 54%\"}),'\" compared with those who work in an office. ']}),/*#__PURE__*/e(\"p\",{children:\"We know that remote working or hybrid working isn\u2019t a new concept. \"}),/*#__PURE__*/t(\"p\",{children:[\"However, \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"44% of companies still don\u2019t support remote working\"})}),\" according to Apollo Technical.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Granted, not every job role can be done remotely. But where your team can perform their duties with a computer and internet connection, there can be huge benefits for the climate.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In fact, when much of the world switched to remote working in April 2020, this resulted in a 17% total reduction in global CO2 emissions compared with the same time in 2019.\"}),/*#__PURE__*/e(\"h2\",{children:\"#14 - Stop Making & Clicking On Made For Advertising (MFA) Websites\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"571\",src:\"https://framerusercontent.com/images/lSITwckFwycfkt6D2lTl4Js98nQ.jpg\",srcSet:\"https://framerusercontent.com/images/lSITwckFwycfkt6D2lTl4Js98nQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/lSITwckFwycfkt6D2lTl4Js98nQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/lSITwckFwycfkt6D2lTl4Js98nQ.jpg 2000w\",style:{aspectRatio:\"2000 / 1143\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"Many advertisers use clickbait as a trick to get people to click on their content. As a result, they make money from the display ads shown on the page.\"}),/*#__PURE__*/t(\"p\",{children:[\"However, companies are being urged to move away from this business model, after it was found that the amount of CO2 generated by clickbait per year is the equivalent of flying 1.35 million people from London to Paris. It would require \",/*#__PURE__*/e(\"strong\",{children:\"3.7 million trees\"}),\" to absorb this amount of carbon.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"We\u2019re hopeful that no business reading this post uses clickbait to promote their own products and services. But even avoiding clicking on clickbait news articles or blogs can also reduce CO2 emissions.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In short, don\u2019t create or support clickbait.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Read more: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/the-carbon-footprint-of-clickbait\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"The Carbon Footprint Of Clickbait\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"#15 - Collaborate With Like-Minded Sustainable Organisations\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"273\",src:\"https://framerusercontent.com/images/o596E6pOqRbHl3eSbhDLIk4gJ8A.png\",srcSet:\"https://framerusercontent.com/images/o596E6pOqRbHl3eSbhDLIk4gJ8A.png?scale-down-to=512 512w,https://framerusercontent.com/images/o596E6pOqRbHl3eSbhDLIk4gJ8A.png 1024w\",style:{aspectRatio:\"1024 / 546\"},width:\"512\"}),/*#__PURE__*/e(\"p\",{children:\"As a business, it\u2019s not always possible to do it all alone. In particular, the fear of greenwashing or greenhushing often holds businesses back when it comes to making environmentally-conscious changes.\"}),/*#__PURE__*/e(\"p\",{children:\"However, by collaborating with sustainable organisations as well as your fellow business leaders, important and insightful conversions can be had. Remember, this is a learning curve for everyone!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In 2023, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/ecosend-trees-are-now-planted-via-treeapp\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend partnered with TreeApp\"})}),\", who now plants all of our trees based on our customer usage. We\u2019re also constantly learning about how to be more sustainable through the guests we meet on the \",/*#__PURE__*/e(o,{href:\"https://podcast.ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend Podcast\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"So what we\u2019d say to other businesses big and small is to do the same. Get talking, make connections, attend sustainability events and learn how you can play your part. So long as you don\u2019t shy away from the climate crisis, you\u2019re at least moving in the right direction. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\uD83D\uDDDE\uFE0F - Want to keep up to speed with our efforts to reduce our impact on the environment? \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Sign up for the EcoSend Weekly Newsletter\"})}),\".\\xa0 \"]}),/*#__PURE__*/e(\"h2\",{children:\"#16 - Offer Eco-Friendly Packaging Or Delivery Options\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(i,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/ZhYfW77W5o4?si=b-COfRRF2QsNHIyj\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"If your business sells any kind of physical products, then reducing the amount of packaging you use while lowering CO2 from shipping and logistics should be a priority for 2025.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"141 million tonnes of plastic packaging\"}),\" is generated every year. With 99% of plastic being made from fossil fuels that adds up to a huge problem for the environment.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Online shoppers are well aware of the issue, as \",/*#__PURE__*/e(o,{href:\"https://www.statista.com/statistics/1316659/consumers-opinions-on-sustainable-packaging-uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Statista\"})}),\" found that 81% of consumers believed items ordered online contain too much packaging. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In a recent episode of the EcoSend podcast, we met Chemist-turned-Entrepreneur \",/*#__PURE__*/e(o,{href:\"https://www.kwiid.com/about-us\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Lo\\xefc Vandermeeren\"})}),\" who is trying to change things for the world of packaging, by making it his mission to eliminate single-use delivery boxes. \"]}),/*#__PURE__*/e(\"p\",{children:\"In 2025, it's time for every business to take a leaf out of Lo\\xefc's book. \"}),/*#__PURE__*/e(\"h2\",{children:\"#17 - Monitor & Track Progress With ESG Reporting\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"668\",src:\"https://framerusercontent.com/images/1oddlTctL6lgCgj6VFpYZMs.jpg\",srcSet:\"https://framerusercontent.com/images/1oddlTctL6lgCgj6VFpYZMs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/1oddlTctL6lgCgj6VFpYZMs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/1oddlTctL6lgCgj6VFpYZMs.jpg 2000w\",style:{aspectRatio:\"2000 / 1337\"},width:\"1000\"}),/*#__PURE__*/t(\"p\",{children:[\"The Drum reports that \",/*#__PURE__*/e(o,{href:\"https://www.thedrum.com/news/2023/02/02/51-digital-advertising-businesses-aren-t-measuring-their-carbon-emissions\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"51% of digital advertising businesses aren\u2019t measuring their carbon emissions\"})}),\". It\u2019s fair to say that whether your business sells software or socks, that kind of mantra just won\u2019t do if we are to solve the climate crisis.\\xa0 \"]}),/*#__PURE__*/t(\"p\",{children:[\"That\u2019s why for 2025, every business should look to monitor and track its carbon emissions through ESG reporting. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Also pay attention to sustainable vs regenerative efforts to help the climate. That\u2019s because we can\u2019t just \",/*#__PURE__*/e(\"em\",{children:\"sustain\"}),\" what we\u2019re doing. Instead, we must do more to make up for the last 100+ years of damaging output that has led us to where we are now.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend Sustainable Email Marketing - Email Campaigns That Plant Trees\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"273\",src:\"https://framerusercontent.com/images/A4QIBzds3WZM1O9yncJyd9PFU.png\",srcSet:\"https://framerusercontent.com/images/A4QIBzds3WZM1O9yncJyd9PFU.png?scale-down-to=512 512w,https://framerusercontent.com/images/A4QIBzds3WZM1O9yncJyd9PFU.png 1024w\",style:{aspectRatio:\"1024 / 546\"},width:\"512\"}),/*#__PURE__*/t(\"p\",{children:[\"Inspired by the above tips to become a more sustainable business in 2025?\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Whatever changes you make to lower your carbon footprint as a business, we hope sustainable email marketing will be one of them! \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Scroll up to get a free trial of EcoSend. Or if you\u2019re ready to jump in, our email marketing packages \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"start at just $29 per month\"})}),\". \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Have any questions about using EcoSend for your business? \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Let\u2019s chat!\"})}),\"\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"You can also learn more about EcoSend by following us on\",/*#__PURE__*/e(o,{href:\"https://uk.linkedin.com/showcase/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\" LinkedIn\"})}),\".\"]})]});export const richText2=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend\"})})}),\" team has been working behind the scenes to develop all the features you need to maximise your email marketing efforts. \"]}),/*#__PURE__*/e(\"p\",{children:\"Our latest feature is Scheduled Broadcasts, which adds another layer of customisation to any email campaigns sent through EcoSend.\"}),/*#__PURE__*/e(\"p\",{children:\"As the name suggests, Scheduled Broadcasts allow you to choose a time in advance for when your upcoming email campaigns will be sent.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Since it\u2019s not always possible to be at your desk, Scheduled Broadcasts enables you to constantly connect with your customers, even if you\u2019re on holiday or if they are located in a different timezone.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s a little more about Scheduled Broadcasts by EcoSend, including how to use our new feature to improve your email marketing success.\\xa0  \"}),/*#__PURE__*/e(\"h2\",{children:\"What Are Scheduled Broadcasts?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"720\",src:\"https://framerusercontent.com/images/hJQZrw3A5fRWcUVkdSmhyrXefE.png\",srcSet:\"https://framerusercontent.com/images/hJQZrw3A5fRWcUVkdSmhyrXefE.png?scale-down-to=512 512w,https://framerusercontent.com/images/hJQZrw3A5fRWcUVkdSmhyrXefE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/hJQZrw3A5fRWcUVkdSmhyrXefE.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/hJQZrw3A5fRWcUVkdSmhyrXefE.png 2862w\",style:{aspectRatio:\"2862 / 1441\"},width:\"1431\"}),/*#__PURE__*/t(\"p\",{children:[\"Scheduled Broadcasts are a key feature of EcoSend that allows you to set the date and time of your email campaigns. This means you can schedule your campaigns to go out at \",/*#__PURE__*/e(\"strong\",{children:\"the exact moment\"}),\" that will produce optimal open rates and engagement rates. \"]}),/*#__PURE__*/e(\"p\",{children:\"As an email marketer, you don\u2019t have to be sitting at your computer waiting to click send since your campaigns will have already been scheduled to go out. \"}),/*#__PURE__*/e(\"p\",{children:\"To access Scheduled Broadcasts, log into your EcoSend dashboard and select \u2018Broadcasts\u2019. Under the \u2018when should it send?\u2019 option, you will now see a feature that enables you to select the date and time when your campaign will be sent.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:'Simply craft your message and select your audience as you normally would when creating a Broadcast. Then, instead of hitting \"Send\", you\\'ll see a new button: \"Schedule\".'}),/*#__PURE__*/e(\"p\",{children:'By choosing \"Schedule\" you can send your Broadcast at a specific time and day in the future.'}),/*#__PURE__*/e(\"p\",{children:\"EcoSend will automatically update your audience so any last-minute additions or unsubscribes will be factored in and your message will be sent in the background.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What Are The Benefits Of Scheduled Emails?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"725\",src:\"https://framerusercontent.com/images/DeJqDJuLXcqaTxwufG0AeBYcI.png\",srcSet:\"https://framerusercontent.com/images/DeJqDJuLXcqaTxwufG0AeBYcI.png?scale-down-to=512 512w,https://framerusercontent.com/images/DeJqDJuLXcqaTxwufG0AeBYcI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DeJqDJuLXcqaTxwufG0AeBYcI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/DeJqDJuLXcqaTxwufG0AeBYcI.png 2871w\",style:{aspectRatio:\"2871 / 1451\"},width:\"1435\"}),/*#__PURE__*/e(\"p\",{children:\"The time at which you send your email campaigns matters. \"}),/*#__PURE__*/e(\"p\",{children:\"Similar to being able to schedule a social media post, sometimes you just need the ability to select a time to send an email campaign in advance.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Maybe this is because you don\u2019t want to forget to send a campaign, or you could be unavailable when the campaign needs to be sent.\"}),/*#__PURE__*/e(\"p\",{children:\"Either way, Scheduled Broadcasts has got you covered when it comes to all things optimal send times for your email campaigns.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Generate Sales Through Email Marketing Even When You\u2019re Out Of Office\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/ptfbsJDNcf3sysJ4oO8slZfdFk.jpg\",srcSet:\"https://framerusercontent.com/images/ptfbsJDNcf3sysJ4oO8slZfdFk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ptfbsJDNcf3sysJ4oO8slZfdFk.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ptfbsJDNcf3sysJ4oO8slZfdFk.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"A stat we repeat so often on this blog is that the average ROI of email is $42 for every $1 spent. Another is that there are 4 billion users of email, and numbers are growing every year.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In reality, you can\u2019t be \u2018on it\u2019 24/7. So whether you\u2019re on holiday, ill or just plain busy, the ability to schedule your email campaigns means your potential doesn\u2019t have to stop just because you have to.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So take that day off. Finish work early to spend more time on what\u2019s important. \"}),/*#__PURE__*/e(\"p\",{children:\"Whatever you need to do, Scheduled Broadcasts will make sure your campaigns still get sent!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Send Better Timed Campaigns To International Clients Or Subscribers\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"750\",src:\"https://framerusercontent.com/images/GUGt3VuL5uHH5w2OCOMmBx04Ik.jpg\",srcSet:\"https://framerusercontent.com/images/GUGt3VuL5uHH5w2OCOMmBx04Ik.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/GUGt3VuL5uHH5w2OCOMmBx04Ik.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/GUGt3VuL5uHH5w2OCOMmBx04Ik.jpg 2000w\",style:{aspectRatio:\"2000 / 1500\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"Did you know there are 38 time zones? France alone has 12 time zones.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Hopefully, this information can be used for the purpose of winning a future pub quiz.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But back to your marketing. Whether you\u2019re sending email campaigns to Peckham or Paris, optimal send times for open and engagement rates will vary, depending on the location of your contacts.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend gives you the ability to store information about your contacts including their location and time zone. This means you can use Schedule Broadcasts to alter the send time of your campaign so that your emails don\u2019t arrive in the middle of the night.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Experiment With Optimal Send Times\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/APkC4SgWKS5fG5S8d9hfQwpGcw.jpg\",srcSet:\"https://framerusercontent.com/images/APkC4SgWKS5fG5S8d9hfQwpGcw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/APkC4SgWKS5fG5S8d9hfQwpGcw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/APkC4SgWKS5fG5S8d9hfQwpGcw.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"Scheduled Broadcasts gives you the ability to schedule your campaigns to the dates and times you know work for your campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"But what if you\u2019re still figuring out what these are? Or maybe, you\u2019re trying out some new email campaign types and want to see if sending at a different time will generate different results? \"}),/*#__PURE__*/e(\"p\",{children:\"Scheduled Broadcasts can be used to help you experiment with different success factors. Track your progress in EcoSend Insights to find what works for your email campaigns.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Send Emails That Plant Trees\\xa0\u2709\uFE0F \uD83C\uDF33\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2456\",src:\"https://framerusercontent.com/images/CkHih4W1SYwPrwA4cwdOtMAEL88.jpg\",srcSet:\"https://framerusercontent.com/images/CkHih4W1SYwPrwA4cwdOtMAEL88.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/CkHih4W1SYwPrwA4cwdOtMAEL88.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/CkHih4W1SYwPrwA4cwdOtMAEL88.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/CkHih4W1SYwPrwA4cwdOtMAEL88.jpg?scale-down-to=4096 4096w,https://framerusercontent.com/images/CkHih4W1SYwPrwA4cwdOtMAEL88.jpg 7360w\",style:{aspectRatio:\"7360 / 4912\"},width:\"3680\"}),/*#__PURE__*/e(\"p\",{children:\"Not already signed up for EcoSend? Allow us to help you there!\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world\u2019s first sustainable email marketing platform. Packed full of features to help you succeed at email, our systems run on renewable energy sources and we\u2019ll plant trees on your behalf just for using us. \"}),/*#__PURE__*/t(\"p\",{children:[\"\u27A1\uFE0F \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=get-started\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Sign up for your free trial of EcoSend\"})})}),\" to get started.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"You can also follow us on \",/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/showcase/92718441/admin/feed/posts/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"LinkedIn\"})}),\" or \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/@ecosend\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"YouTube\"})}),\". If you have any questions about EcoSend, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"drop us a message\"})}),\" and we\u2019ll be right with you.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText3=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Are you using email to its potential?\"}),/*#__PURE__*/t(\"p\",{children:[\"If so, email should be a high driver of web traffic and sales to your business. \uD83D\uDCC8 \uD83D\uDCB0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"What every email success story needs is a campaign strategy that works.  \"]}),/*#__PURE__*/t(\"p\",{children:[\"But don\u2019t worry if you need a little help getting started with email marketing, or even fine-tuning your existing strategy, because the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend\"})})}),\" team is here to help! \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"So that you can gain maximum success through every campaign, here are 9 strategies every email marketer can use to win customers.\\xa0 \"]}),/*#__PURE__*/t(\"h2\",{children:[\"First: Take Email \",/*#__PURE__*/e(\"em\",{children:\"Seriously\"}),\" As A Driver Of Revenue & Growth\\xa0 \"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"706\",src:\"https://framerusercontent.com/images/wVwAtxIGmcUUP3F4EB5UHF03s.png\",srcSet:\"https://framerusercontent.com/images/wVwAtxIGmcUUP3F4EB5UHF03s.png?scale-down-to=512 512w,https://framerusercontent.com/images/wVwAtxIGmcUUP3F4EB5UHF03s.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/wVwAtxIGmcUUP3F4EB5UHF03s.png 1514w\",style:{aspectRatio:\"1514 / 1412\"},width:\"757\"}),/*#__PURE__*/e(\"p\",{children:\"Email is one of the oldest forms of digital marketing there is, having been invented in the 1970s. However, the problem with consistency is that we take it for granted.\"}),/*#__PURE__*/e(\"p\",{children:\"In the case of email marketing, it\u2019s so easy to overlook its potential, especially in the age of AI.\"}),/*#__PURE__*/e(\"p\",{children:\"In reality, ignoring email is a huge mistake. Why?\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Email has over 4 billion users and numbers are growing each year\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"The average ROI of email is $42 for every $1 spent\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"92% of online adults use email daily\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Users check their emails an average of 15 times a day\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"90% of businesses say that email is important to their company\u2019s overall success.\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Best of all? Anyone can learn how to do email marketing! \"}),/*#__PURE__*/e(\"p\",{children:\"With endless tutorials available, it doesn\u2019t take long to get up and running, or even grow your knowledge to maximise your success.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So if you thought email was irrelevant - think again! \"}),/*#__PURE__*/e(\"h2\",{children:\"Never Stop Growing Your Email List\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"671\",src:\"https://framerusercontent.com/images/Mhhcs63hHOoRQEr7pcvCVIXUrs4.png\",srcSet:\"https://framerusercontent.com/images/Mhhcs63hHOoRQEr7pcvCVIXUrs4.png?scale-down-to=512 512w,https://framerusercontent.com/images/Mhhcs63hHOoRQEr7pcvCVIXUrs4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Mhhcs63hHOoRQEr7pcvCVIXUrs4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/Mhhcs63hHOoRQEr7pcvCVIXUrs4.png 2842w\",style:{aspectRatio:\"2842 / 1343\"},width:\"1421\"}),/*#__PURE__*/e(\"p\",{children:\"So you want to make sales happen through email? In that case, you\u2019ll want to make sure that a steady stream of new subscribers are being added to your email list.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In short, don\u2019t be shy with your subscriber form!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Place your form in a prominent place on your website. It\u2019s also a good idea to add a subscriber form in your footer or at the end of blog posts. Page speed permitting, you can also create a pop-up to collect email signups. Often this is done in conjunction with an offer such as giving 10% off for new subscribers. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Keep an eye on subscriber counts. If you aren\u2019t getting many new email subscribers, it\u2019s time to adjust your website to make your form more prominent. Plus ensure that your form has an attractive CTA to make users want to sign up.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1Top tip: \"}),\"Use \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features/forms\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend Forms\"})}),\" to capture new sign-ups on your website.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Email Marketing Automation\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"679\",src:\"https://framerusercontent.com/images/lyYjylGwz5s8P28Lg8rbiqzouQ.png\",srcSet:\"https://framerusercontent.com/images/lyYjylGwz5s8P28Lg8rbiqzouQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/lyYjylGwz5s8P28Lg8rbiqzouQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/lyYjylGwz5s8P28Lg8rbiqzouQ.png 1480w\",style:{aspectRatio:\"1480 / 1358\"},width:\"740\"}),/*#__PURE__*/t(\"p\",{children:[\"An \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"email marketing automation platform such as EcoSend\"})}),\" makes email marketing a breeze. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"As the name suggests, automation takes the hassle out of your campaigns. In just a couple of clicks, you can send relevant campaigns to users based on different behaviours. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Use your email marketing tool to automatically send a number of email campaign types such as:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Abandoned cart emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Churn prevention campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Drip campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Event reminders\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Lead nurturing campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Milestone emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Product feedback and surveys\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Purchase follow-ups\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Subscription renewal reminders\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Welcome emails\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Each of the above stages gives you a golden opportunity to engage with your customers and make the best impression through email.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Quality Over Quantity Messaging\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"699\",src:\"https://framerusercontent.com/images/Z61ro5svKTGeLgRE5dudQCOL8Bc.png\",srcSet:\"https://framerusercontent.com/images/Z61ro5svKTGeLgRE5dudQCOL8Bc.png?scale-down-to=1024 969w,https://framerusercontent.com/images/Z61ro5svKTGeLgRE5dudQCOL8Bc.png 1323w\",style:{aspectRatio:\"1323 / 1398\"},width:\"661\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"Editor's note: Upon reflection, I \",/*#__PURE__*/e(\"em\",{children:\"definitely think\"}),\" my choice of email subscriptions is why this diet isn't working. \uD83C\uDF6B \uD83D\uDE2C \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"We know how tempting it is to want to send constant messages to your subscribers. However, research shows that segmentation rather than send-to-all actually drives better results for email marketers.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Over communicating with your audience means that with every new message, the effectiveness drops. This is common with marketers who send emails daily, and even multiple times a day.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Instead, the trick is to send tailored campaigns, which focus on relevancy and quality for the user.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Adopting the less is more approach means you can spend less time emailing and more time enjoying the results. Yes really!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Craft A Unique Brand Voice\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"718\",src:\"https://framerusercontent.com/images/61teoUS097UAjb2fYOL1oSZ5ms.png\",srcSet:\"https://framerusercontent.com/images/61teoUS097UAjb2fYOL1oSZ5ms.png?scale-down-to=1024 966w,https://framerusercontent.com/images/61teoUS097UAjb2fYOL1oSZ5ms.png 1356w\",style:{aspectRatio:\"1356 / 1436\"},width:\"678\"}),/*#__PURE__*/e(\"p\",{children:\"If we\u2019re talking about effective sales strategies to win customers through email, your business can\u2019t be a cookie cutter of what everyone else is doing.\"}),/*#__PURE__*/t(\"p\",{children:[\"Namely, using the same subject lines and email formats. Showing a lack of personalisation in terms of messages or campaigns. Even using email marketing \",/*#__PURE__*/e(\"em\",{children:\"just because\"}),\" everyone else does.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"When email marketers craft their own brand voice, and look to push the boundaries of email, they stand out for all the right reasons. In contrast, when every email looks the same, we\u2019re more likely to select all and delete just to clear out our mailboxes. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"So when it comes to how you approach email marketing, definitely look to \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"lead\"})}),\" rather than follow.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Create An Email Newsletter\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"696\",src:\"https://framerusercontent.com/images/SRn9ViY1PLtQYZ8mbcVJOqmhnD8.png\",srcSet:\"https://framerusercontent.com/images/SRn9ViY1PLtQYZ8mbcVJOqmhnD8.png?scale-down-to=512 512w,https://framerusercontent.com/images/SRn9ViY1PLtQYZ8mbcVJOqmhnD8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/SRn9ViY1PLtQYZ8mbcVJOqmhnD8.png 1796w\",style:{aspectRatio:\"1796 / 1392\"},width:\"898\"}),/*#__PURE__*/e(\"p\",{children:\"Email newsletters are a great way to keep your subscribers engaged.\"}),/*#__PURE__*/t(\"p\",{children:[\"Sending \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/why-your-business-needs-an-email-newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"a weekly, monthly or quarterly newsletter\"})}),\" feels more curated rather than a typical email campaign. To subscribers, newsletters come across as a campaign with more effort involved, rather than a quick sales email.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You\u2019re interested in winning new customers, so these are some ideas for your newsletter to do just that:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Behind-the-scenes content\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"CEO personal insights\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Company news and updates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Educational guides\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Event invitations\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Exclusive subscriber discounts\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Interactive content\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Interviews\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Latest blog posts\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Product spotlights\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Seasonal content\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Consider what your subscribers expected when they signed up. 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But in reality, it\u2019s easy to assume that just because you know that something cool is happening within your business that everyone else does too.\"}),/*#__PURE__*/e(\"p\",{children:\"In reality, not all customers will see your social media posts or even your videos. But if you\u2019re sending them an email about the launch, the message will land in their inboxes meaning at the very least, they\u2019ll see the product title in the subject line.\"}),/*#__PURE__*/e(\"p\",{children:\"Sometimes the answer to successful marketing isn\u2019t trying to get all complex, rather taking care of the basics and doing so to the best of your ability. 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But with EcoSend, we\u2019re looking to be different for all the right reasons!\"]}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is packed full of features to help you send better campaigns. Our systems run on renewable energy sources to help lower the carbon emissions of your digital marketing efforts. So give us a try! \"}),/*#__PURE__*/t(\"p\",{children:[\"\u2709\uFE0F \u27A1\uFE0F \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=start-free-header\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Sign up for your free trial of EcoSend\"})})}),\" to get started. \"]}),/*#__PURE__*/t(\"p\",{children:[\"Need any help or have any questions about EcoSend? \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Drop us a message\"})}),\" and we\u2019ll be right with you.\\xa0\"]})]});export const richText4=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The days are getting colder, and the mince pies are starting to appear on the Supermarket shelves.\"}),/*#__PURE__*/e(\"p\",{children:\"For many of us, the lead-up to winter and Christmas is an exciting time. 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This month, we were delighted to be invited to volunteer at \",/*#__PURE__*/e(o,{href:\"https://www.bowfoodbank.org\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"the Bethnal Green FoodBank\"})}),\" - offering emergency food aid for East London.\"]}),/*#__PURE__*/e(\"p\",{children:\"The organisation was founded back in 2014, originally by a group of locals from Bow Church, Our Lady & St. Catherine of Siena Church in Bow and from the local Synagogue and Gurdwara.\"}),/*#__PURE__*/e(\"p\",{children:\"And so on an Autumnal afternoon, members of EcoSend's London-based team arrived at the site to get stuck in!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"831\",src:\"https://framerusercontent.com/images/nNgiYEL3WmL182el7hwXKutYMm0.jpg\",srcSet:\"https://framerusercontent.com/images/nNgiYEL3WmL182el7hwXKutYMm0.jpg?scale-down-to=1024 921w,https://framerusercontent.com/images/nNgiYEL3WmL182el7hwXKutYMm0.jpg 1497w\",style:{aspectRatio:\"1497 / 1663\"},width:\"748\"}),/*#__PURE__*/e(\"h3\",{children:\"The Shift Begins\"}),/*#__PURE__*/e(\"p\",{children:\"With a queue already forming down the road, it was clear there was work to be done!\"}),/*#__PURE__*/e(\"p\",{children:\"We were greeted by Andy & Jamie, who gave us orientation and our snazzy, luminous volunteer jackets.\"}),/*#__PURE__*/e(\"p\",{children:\"With the queue continuing to build, there was no time for chit-chat! But luckily, the team here run a very organised operation, so getting stuck in from the get-go was made a lot easier.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Every step of the process here is organised to a military-grade level.\"})}),/*#__PURE__*/e(\"p\",{children:\"A frontline team greets prospective clients, and sends through their referrals to a secondary team within the building.\"}),/*#__PURE__*/e(\"p\",{children:\"The secondary team then document the needs for the individual / family in question, and fill out a form which is passed on the tertiary team.\"}),/*#__PURE__*/e(\"p\",{children:\"That's where we came in!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/9pP4bftcHnp8i00HPIr1A9JLjRU.jpg\",srcSet:\"https://framerusercontent.com/images/9pP4bftcHnp8i00HPIr1A9JLjRU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/9pP4bftcHnp8i00HPIr1A9JLjRU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/9pP4bftcHnp8i00HPIr1A9JLjRU.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/9pP4bftcHnp8i00HPIr1A9JLjRU.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:\"As the tertiary team, it was our job to take the form, and find each pre-packaged bundle of food to make up the client's package.\"}),/*#__PURE__*/e(\"p\",{children:\"Each Form circled the client's needs and preferences; whether they wanted Meat, Fish, Veg, or 'Non-Cook' - if they lack access to cooking facilities.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/LOtN5DEqjHB521weArPNF1gl45c.jpg\",srcSet:\"https://framerusercontent.com/images/LOtN5DEqjHB521weArPNF1gl45c.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/LOtN5DEqjHB521weArPNF1gl45c.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/LOtN5DEqjHB521weArPNF1gl45c.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/LOtN5DEqjHB521weArPNF1gl45c.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:\"After that, they had options for children's items such as nappies, and also general hygiene products.\"}),/*#__PURE__*/e(\"p\",{children:\"Once those bundles were collected, we headed to the final stock section to add fresh fruit, vegetables, rice or pasta, and a special treat!\"}),/*#__PURE__*/e(\"p\",{children:\"The final phase was to head outside and call out the client's name, confirm their FoodBank number, and hand over the parcel.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1200\",src:\"https://framerusercontent.com/images/dxHwfCElih9wMs8BjScsMUd3Ins.jpg\",srcSet:\"https://framerusercontent.com/images/dxHwfCElih9wMs8BjScsMUd3Ins.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/dxHwfCElih9wMs8BjScsMUd3Ins.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/dxHwfCElih9wMs8BjScsMUd3Ins.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/dxHwfCElih9wMs8BjScsMUd3Ins.jpg 3002w\",style:{aspectRatio:\"3002 / 2400\"},width:\"1501\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Imagine an episode of Supermarket Sweep, and you kind of get the idea!\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/EI8QYqY4NCKfhvJulk8l2YRwU.jpg\",srcSet:\"https://framerusercontent.com/images/EI8QYqY4NCKfhvJulk8l2YRwU.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/EI8QYqY4NCKfhvJulk8l2YRwU.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/EI8QYqY4NCKfhvJulk8l2YRwU.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"h3\",{children:\"Finding our Pace\"}),/*#__PURE__*/e(\"p\",{children:\"It sounds like a lot to be thrown straight into, but with both the smoothness of the operation and the willing assistance of the other volunteers, it felt like a breeze!\"}),/*#__PURE__*/e(\"p\",{children:\"In no time, we were settled into the rhythm and rushing bundles out the door.\"}),/*#__PURE__*/e(\"p\",{children:\"Our competitiveness quickly came to the surface, and soon enough we were joshing each other out of the way to see who could get the parcels out fastest (yours truly was definitely fastest \uD83D\uDE07).\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/n7CUpPR2e6PQHLtpjVW7dzS4Wk.jpg\",srcSet:\"https://framerusercontent.com/images/n7CUpPR2e6PQHLtpjVW7dzS4Wk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/n7CUpPR2e6PQHLtpjVW7dzS4Wk.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/n7CUpPR2e6PQHLtpjVW7dzS4Wk.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/n7CUpPR2e6PQHLtpjVW7dzS4Wk.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:\"In quieter moments, we got chatting with the other volunteers, who came from an array of cultural, social, and work backgrounds. But all united by a common goal to give, and do some good.\"}),/*#__PURE__*/e(\"p\",{children:\"Some of the volunteers were also on a corporate team day, while others were individuals willingly giving their time on a Wednesday afternoon. Students, lawyers, film-makers. Even a lovely chap called Brian who works on a Market stall in Walthamstow.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1574\",src:\"https://framerusercontent.com/images/zEo5yPm64phHSuNTC4CJU0FzY.jpg\",srcSet:\"https://framerusercontent.com/images/zEo5yPm64phHSuNTC4CJU0FzY.jpg?scale-down-to=1024 979w,https://framerusercontent.com/images/zEo5yPm64phHSuNTC4CJU0FzY.jpg?scale-down-to=2048 1959w,https://framerusercontent.com/images/zEo5yPm64phHSuNTC4CJU0FzY.jpg 3012w\",style:{aspectRatio:\"3012 / 3148\"},width:\"1506\"}),/*#__PURE__*/e(\"p\",{children:\"Some volunteers were first-timers like us, some were veterans. But everyone was delightfully welcoming and made the experience that extra feel-good. We even got free cake, shared by Jamie for this birthday. Thanks Jamie!\"}),/*#__PURE__*/e(\"p\",{children:\"The hours flew by, and soon enough it was time for us to finish our shift (and nothing to do with James wanting to get to the nearest Apple Store in time before closing \uD83D\uDE02).\"}),/*#__PURE__*/e(\"h3\",{children:\"Rounding-off the day\"}),/*#__PURE__*/e(\"p\",{children:\"We each finished off our last bundle run, then (begrudgingly) handed back our sexy fluorescent jackets, before bidding goodbye to the rest of the volunteers and heading off.\"}),/*#__PURE__*/e(\"p\",{children:\"It was a delightful experience; we felt so warmly welcomed by each volunteer and each service-user.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1364\",src:\"https://framerusercontent.com/images/TriKTw5cPw7nPTj3jIy7RqJLwi0.jpg\",srcSet:\"https://framerusercontent.com/images/TriKTw5cPw7nPTj3jIy7RqJLwi0.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/TriKTw5cPw7nPTj3jIy7RqJLwi0.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/TriKTw5cPw7nPTj3jIy7RqJLwi0.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/TriKTw5cPw7nPTj3jIy7RqJLwi0.jpg 3004w\",style:{aspectRatio:\"3004 / 2728\"},width:\"1502\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"756\",src:\"https://framerusercontent.com/images/SUzB0ystJqINCAUrb5470BP1Q.jpg\",srcSet:\"https://framerusercontent.com/images/SUzB0ystJqINCAUrb5470BP1Q.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/SUzB0ystJqINCAUrb5470BP1Q.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/SUzB0ystJqINCAUrb5470BP1Q.jpg 2016w\",style:{aspectRatio:\"2016 / 1512\"},width:\"1008\"}),/*#__PURE__*/e(\"p\",{children:\"It is an interesting feeling to each time I head home from a CSR event like this.\"}),/*#__PURE__*/e(\"p\",{children:\"On the one hand, there is a stark reality that many people in this country are in crisis. Things are not how they should be. Many people are really suffering, and significant change needs to happen.\"}),/*#__PURE__*/e(\"p\",{children:\"And yet, seeing the number of volunteers willingly show-up to help out, and seeing both the scale and organisation of a grassroots movement like Bethnal Green FoodBank, it does leave me with a sense of hope for the future.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"A few Foodbank facts to round things off.\"})}),/*#__PURE__*/e(\"p\",{children:\"On Wednesday 26th October the Bethnal Green FoodBank delivered:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"303 adult food parcels and\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"134 kids parcels\"})]})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"437 bags distributed.\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"41 new registered guests.\"})})})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Total individuals associated with guest households:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"1,180 people\"})})})})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Total children associated with guest households:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"274 children\"})})})})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2.4 metric tonnes\"}),\" of food, pantry and hygiene items distributed\"]})})})]}),/*#__PURE__*/e(\"p\",{children:\"The stats speak for themselves to demonstrate how important these FoodBanks are to our communities.\"}),/*#__PURE__*/e(\"p\",{children:\"Thanks for reading!\"})]});export const richText5=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\u2019s\"})}),\" Campaign URL Builder has just launched.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Allowing marketers to easily track the effectiveness of their marketing campaigns, our Campaign URL Builder provides insights across all the metrics that matter to your website traffic.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Also known as UTM codes, these easy to create customised links will help you to best understand the performance of your marketing efforts. \"}),/*#__PURE__*/e(\"p\",{children:\"Try the EcoSend Campaign URL Builder to identify your most effective content when it comes to driving clicks and conversions. \"}),/*#__PURE__*/t(\"p\",{children:[\"Already know how to use a URL builder? 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The ability to track your campaign performance through the URL itself offers invaluable insights.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"How To Use The EcoSend Campaign URL Builder\"}),/*#__PURE__*/e(\"p\",{children:\"Head over to the EcoSend Campaign URL Builder page (the link can be found at the top of this post).\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Step 1\"}),\" - Paste the URL of your campaign\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Step 2\"}),\" - Give your campaign a name\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Step 3\"}),\" - Choose the traffic source you want to track\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Step 4 \"}),\"- Select the campaign medium \"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Step 5\"}),\" - Copy and paste the generated link when sharing campaigns\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Traffic Source Types That Can Be Tracked With EcoSend Campaign URL Builder \"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Custom sources\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Email campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Facebook\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Google\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Instagram\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"LinkedIn\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Threads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"X (formally Twitter)\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"GoSquared Analytics - The Google Analytics Alternative To Track Your UTM Campaigns\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"735\",src:\"https://framerusercontent.com/images/mK4QSKVpGizk8hyUAIXGzt9z8I.png\",srcSet:\"https://framerusercontent.com/images/mK4QSKVpGizk8hyUAIXGzt9z8I.png?scale-down-to=512 512w,https://framerusercontent.com/images/mK4QSKVpGizk8hyUAIXGzt9z8I.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/mK4QSKVpGizk8hyUAIXGzt9z8I.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/mK4QSKVpGizk8hyUAIXGzt9z8I.png 2861w\",style:{aspectRatio:\"2861 / 1471\"},width:\"1430\"}),/*#__PURE__*/e(\"p\",{children:\"As noted above, URL campaign builders can be used to monitor traffic sources in Google Analytics as well as GoSquared Analytics.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For those who haven\u2019t heard of GoSquared Analytics before, this tool was actually built by the EcoSend team!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The switchover to Google Analytics 4 (GA4) has proved tough for a lot of marketers, let alone everyday business owners who want to understand their web traffic without any confusion.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re in search of simple, user-friendly website analytics, be sure to check out \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/analytics/#analytics\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"GoSquared Analytics\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"While You\u2019re Here - Can We Interest You In A Free Trial Of Our Email Marketing Platform?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/ccnqhDujTKOmXjirgxsvmjHfY.png\",srcSet:\"https://framerusercontent.com/images/ccnqhDujTKOmXjirgxsvmjHfY.png?scale-down-to=512 512w,https://framerusercontent.com/images/ccnqhDujTKOmXjirgxsvmjHfY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ccnqhDujTKOmXjirgxsvmjHfY.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"We hope you\u2019ll get plenty of use out of our URL Campaign Builder.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re also in search of a new email marketing platform, then EcoSend is just the ticket.\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is a sustainable email marketing tool that runs on renewable energy sources. \"}),/*#__PURE__*/e(\"p\",{children:\"Giving you everything you need to send incredible campaigns, EcoSend helps businesses lower their carbon emissions through one easy switch to our tool.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=get-started\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Grab your free trial of EcoSend\"})})}),\" to see what we\u2019re all about.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Have any questions about EcoSend? \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Drop us a message\"})}),\" and we\u2019ll be right with you.\\xa0\"]})]});export const richText6=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Every tool you rely on as a business should help you to achieve your goals.\"}),/*#__PURE__*/t(\"p\",{children:[\"For \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"email marketing\"})}),\", that should include the ability to capture sign-ups from your website, engage subscribers and ultimately produce sales from your email campaigns.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Of course, that ideal outcome all depends on who your email provider is. While it might be tempting to opt for the most known names or even the very cheapest platform, what really counts is that you\u2019re getting what you need to succeed at email.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t feel happy with your current email platform? Or simply don\u2019t know how to choose from all the options? This post is for you! \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Before you sign on the dotted line, here are our top tips to make an informed purchase decision. \"]}),/*#__PURE__*/e(\"h2\",{children:\"What Are The Risks Of Choosing The Wrong Email Platform?  \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Limited potential \"}),\"- From a lack of features to poor functionality, not being able to do what you need to do through email marketing is very frustrating. It will also lower your ROI from email along with your overall business growth.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Being charged too much\"}),\" - It\u2019s not just the upfront cost, but also if what you\u2019re paying for actually represents value for money. For instance, paying for features you don\u2019t use, or simply being on an uncompetitive plan. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Poor delivery rates and spam association\"}),\" - Opt for a platform that\u2019s too cheap or doesn\u2019t play by the anti-spam rules, and your email domain could end up forever tainted. If emails are being flagged as spam, open rates will be low. Instead, your platform should be encouraging best practices to help you succeed at email. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Skipping to the next \u2018big\u2019 marketing trend and forgetting email\"}),\" - Embracing the future is great. But with the number of email users at 4 billion and counting, \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"your business can\u2019t afford\"})}),\" to be missing out on signups, customer engagement and ultimately sales through email. But if your current email platform doesn\u2019t help you get results, \",/*#__PURE__*/e(\"em\",{children:\"why would you notice\"}),\" email\u2019s huge potential? \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Constant missed opportunities\"}),\" - As with your website or social media, email isn\u2019t there just for fun. When used correctly, email should produce measurable results for your products and services. This won't happen if you're using the wrong tool!\"]}),/*#__PURE__*/e(\"h2\",{children:\"\u2705 - Choosing The Right Email Platform For Your Business: An Essential Checklist\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Any of the above sound familiar? \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Maybe you also have some other issues to add to the list?\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t panic. But definitely take note of the following tips to choose a platform that will give you everything you need to succeed at email.\"}),/*#__PURE__*/e(\"h3\",{children:\"\uD83D\uDC40 - Features\"}),/*#__PURE__*/t(\"p\",{children:[\"The purpose of buying email software is to gain more functionality than a standard provider (i.e. Gmail, Hotmail or Yahoo) can offer. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Specifically, a dedicated and secure platform to store user data, send incredible campaigns and then monitor the results. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Every email provider offers different features.\"]}),/*#__PURE__*/t(\"p\",{children:[\"For instance, EcoSend offers the following features \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"depending on the plan\"})}),\" that you select: \"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Advanced segmentation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Automated drip sequences\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Automatic translation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Automation and segmentation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Contact forms\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Custom HTML emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Customer service\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Dedicated account manager\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Dedicated IPs\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Dedicated migration assistance\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Drag + drop email builder\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Early access program\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Email + live chat\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Email scheduling\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Insights dashboard\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Pre-built templates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Resend campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Simple email composer\"})})]}),/*#__PURE__*/e(\"p\",{children:\"So now is the time to note down what your email campaigns need. This is to ensure the provider can give you these features.\"}),/*#__PURE__*/e(\"p\",{children:\"Also, to check that you won\u2019t be paying for additional or unrelated tools that you just won\u2019t use.\\xa0For example, many providers offer tools unrelated to email marketing or customer engagement specifically. \"}),/*#__PURE__*/e(\"p\",{children:\"Unless you directly need these tools, you're paying for something that's not going to produce a ROI. \"}),/*#__PURE__*/e(\"h3\",{children:\"\uD83D\uDCB0 - Cost\"}),/*#__PURE__*/e(\"p\",{children:\"Naturally, \u2018free email plans\u2019 are popular. But when you really look at what you are getting, it\u2019s usually the case that you are severely limited on features. \"}),/*#__PURE__*/t(\"p\",{children:[\"So while free plans might be ideal for those just starting out with email marketing, for larger or more established companies, you\u2019ll require paid features. Though, that doesn\u2019t mean that email marketing should cost the earth! \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"EcoSend\u2019s cheapest plan starts at \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"$29 per month\"})}),\". \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Excluding \u2018free\u2019 trials or plans, elsewhere, packages from the best known email providers cost the following:\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"ActiveCampaign - $29-$149 per month\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Campaign Monitor - \\xa37 ($10.94)-\\xa3749 ($910.11) per month\"}),/*#__PURE__*/e(\"p\",{children:\"Constant Contact - $12 to $80 per month\"}),/*#__PURE__*/e(\"p\",{children:\"HubSpot - $20-$3,600 per month\"}),/*#__PURE__*/e(\"p\",{children:\"Mailchimp - $13-$350 per month\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"Something to look out for is being charged less per month if you agree to a year\u2019s subscription at once rather than paying per month. \"]}),/*#__PURE__*/t(\"p\",{children:[\"While it\u2019s cheaper to commit to a long term package, this does then trap you if you decide the platform isn\u2019t for you. So a 'cheaper monthly price' is often not the deal it seems, \",/*#__PURE__*/e(\"em\",{children:\"unless\"}),\" you're an existing customer and you're super happy with the tool. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\uD83D\uDCA1 \",/*#__PURE__*/e(\"strong\",{children:\"Good to know:\"}),\" EcoSend offers a free 14 day trial on all plans. Make sure to ask for the same if opting for another provider, especially if you\u2019re going to be making a significant commitment to a particular provider or plan.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"\uD83E\uDDB8\u200D\u2642\uFE0F - Customer Service\"}),/*#__PURE__*/t(\"p\",{children:[\"You have a business to run. So if you\u2019re getting stuck during the setup, or if something isn\u2019t working at any point, the last thing you need is to be left in the lurch. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Any email marketing platform worth its salt should have excellent customer service. We\u2019re talking about the ability to speak to an actual human about your issue. For instance, through a dedicated phone number, email, video call or live chat. Though, that live chat should link to a real person and not be totally bot-led.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"With EcoSend, we offer our \u2018Scale\u2019 customers a dedicated account manager. However, as a small team, we actually get to know \",/*#__PURE__*/e(\"em\",{children:\"all of our customers\"}),\" on a personal level. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"So make sure you do your research, as customer service within email marketing tools is an easy aspect to overlook. \"]}),/*#__PURE__*/t(\"p\",{children:[\"But when you really need help and what you get is a poor experience\u2026\",/*#__PURE__*/e(\"em\",{children:\"spam\"}),\" will quite literally hit the fan.\\xa0\uD83E\uDD41\"]}),/*#__PURE__*/e(\"h3\",{children:\"\uD83E\uDEF6 - Reputation & Company Values\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Most email providers insist that their badge is included somewhere within your message. At the very least, your subscribers can usually work out who your email provider is from the URL, sign-up form or other giveaway features.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So make sure your business is associated with the right kind of people. Specifically, that the company has a good reputation and shares your ethos as a business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Avoid email providers that are associated with: \"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Spam or poor deliverability rates\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Constant and random price hikes\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Non-compliance with GDPR\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Any practice or controversy in general your business doesn\u2019t want to be aligned with \"})})]}),/*#__PURE__*/e(\"h3\",{children:\"\uD83C\uDF33 - Sustainability\"}),/*#__PURE__*/e(\"p\",{children:\"Every email has a carbon footprint, generating up to 26g of CO2 depending on its weight.\"}),/*#__PURE__*/e(\"p\",{children:\"So another aspect to look out for when choosing an email platform, is one which takes its commitment to the climate seriously.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend runs on renewable energy sources, and we plant trees on behalf of our customers. This means that by using EcoSend, we help to lower the CO2 generated by email campaigns. \"}),/*#__PURE__*/t(\"p\",{children:[\"All without our customers losing the functionality they need to send amazing campaigns. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Read more: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/what-is-green-marketing\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"What Is Green Marketing?\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Grab Your Free Trial Of Our Email Platform Today!\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/ccnqhDujTKOmXjirgxsvmjHfY.png\",srcSet:\"https://framerusercontent.com/images/ccnqhDujTKOmXjirgxsvmjHfY.png?scale-down-to=512 512w,https://framerusercontent.com/images/ccnqhDujTKOmXjirgxsvmjHfY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ccnqhDujTKOmXjirgxsvmjHfY.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"Choosing an email marketing platform is a huge decision. So why not take your time with \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=start-free-header\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"a free trial of EcoSend\"})}),\", to see if we\u2019re the right fit for your needs?\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"We can also offer you \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/demo\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"a free product demo\"})}),\" to talk through our features if you need any further guidance.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"If that wasn\u2019t enough, we also have a (human!) customer service team who would be more than happy to chat to you about all things email marketing for your business. \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Drop us a message\"})}),\" and we\u2019ll be right with you.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Or, give us a follow on \",/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/showcase/92718441/admin/feed/posts/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"LinkedIn\"})}),\", \",/*#__PURE__*/e(o,{href:\"https://www.instagram.com/ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Instagram\"})}),\" or \",/*#__PURE__*/e(o,{href:\"https://twitter.com/ecosendmail\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"X\"})}),\".\\xa0 \"]})]});export const richText7=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Marketers are always on the hunt for new ways to attract customers, not to mention retain their existing ones.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"But what if we told you one of the most successful ways to boost business has been there all along? \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Yep, we're an \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"email marketing platform\"})}),\" singing the praises of\u2026email once again. But for good reason. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"With over 4 billion users of email and average ROIs at $42 for every $1 spent - any business which isn\u2019t using email marketing at all or to its potential \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"is missing out\"})}),\". \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Beyond standard email campaigns, an email newsletter can set your business apart. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Offering a curated, value-driven experience, get email newsletters right and your campaign will be something users genuinely look forward to receiving.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Translation: \"}),\"clicks, customers and conversions! \uD83D\uDCB0\"]}),/*#__PURE__*/t(\"p\",{children:[\"So here\u2019s where to start with email newsletters, and more importantly how to squeeze every last open, click-through and conversion from them!  \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDC4B While you're here, we just launched our own \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend newsletter\"})})}),/*#__PURE__*/e(\"strong\",{children:\". Every new subscriber is appreciated! \"})]}),/*#__PURE__*/e(\"h2\",{children:\"What Is An Email Newsletter?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1964\",src:\"https://framerusercontent.com/images/tcLt3fbCOynYnGQ6W6ImYn9eE0.png\",srcSet:\"https://framerusercontent.com/images/tcLt3fbCOynYnGQ6W6ImYn9eE0.png 808w\",style:{aspectRatio:\"808 / 3928\"},width:\"404\"}),/*#__PURE__*/t(\"p\",{children:[\"Email newsletters are advanced email campaigns that are crafted with purpose. They contain content which has a focus on value, whether that\u2019s summarising lots of information, or providing helpful insights for customers. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Some of the key things that set email newsletters apart from typical campaigns include:\\xa0\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Regular and fixed distribution (i.e. weekly, monthly or quarterly)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Curated content beyond a standard email campaign\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Delivered to subscribers only\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Considered use of design and branding\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Has an exclusive feel\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Email newsletters are similar to physical newsletters, in that they often provide a summary or round-up of recent news and events. But marketers can also use them to delve into relevant topics for their audience.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The above image an is email newsletter sent by \",/*#__PURE__*/e(o,{href:\"https://ahrefs.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Ahrefs\"})}),\". While this is on the lengthy side (we've shortened the message), marketers can choose the right amount of content to suit their objectives. But, it does give you an idea of how a newsletter can help your customers to get the most out of your business. \"]}),/*#__PURE__*/e(\"h2\",{children:\"Why Should I Create A Newsletter For My Business?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"666\",src:\"https://framerusercontent.com/images/wjGlOON8YTdVTH2sb6WJY62t7qs.jpg\",srcSet:\"https://framerusercontent.com/images/wjGlOON8YTdVTH2sb6WJY62t7qs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/wjGlOON8YTdVTH2sb6WJY62t7qs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/wjGlOON8YTdVTH2sb6WJY62t7qs.jpg 2000w\",style:{aspectRatio:\"2000 / 1333\"},width:\"1000\"}),/*#__PURE__*/t(\"p\",{children:[\"As a marketer or business owner, naturally you want to know that any investment is going to be worth your time and energy. There\u2019s no need to worry with all things email!\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Beyond the stats we mentioned above, it's also worth knowing that the average user \",/*#__PURE__*/e(\"strong\",{children:\"checks their emails 15 times a day\"}),\". \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"These are some of the top benefits of newsletters. \"]}),/*#__PURE__*/e(\"h3\",{children:\"Drive Traffic To Your Website \"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s common practice to include links to your website within your email campaigns. Email newsletters work much the same, as they ensure the user journey doesn\u2019t stop at opening the email.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Instead, links can be used to provide helpful resources, or even highlight your best selling products. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Be sure to check that all the links work before sending your campaign for maximum success! \"]}),/*#__PURE__*/e(\"p\",{children:\"Any links included can also be tracked so that you can understand how much traffic your newsletters are driving to your website.\\xa0 \"}),/*#__PURE__*/e(\"h3\",{children:\"Newsletters Nurture Leads\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u201CBlog posts and short articles are the highest performing for building brand awareness, while email newsletters are highest for nurturing leads\u201D\"})}),\" - Content Marketing Institute Benchmarks Budget & Trends 2020 report\"]}),/*#__PURE__*/e(\"p\",{children:\"If a user is considering becoming a customer but they aren\u2019t quite over the line yet, then an email newsletter could just bridge the gap.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Email newsletters hold onto leads rather than letting them leave your website never to return. They refresh brand awareness, while\\xa0re-capping your USP and value propositions. \"}),/*#__PURE__*/e(\"h3\",{children:\"Enhance Customer Relationships & Loyalty \"}),/*#__PURE__*/t(\"p\",{children:[\"Despite the goal of any email campaign being to sell your products or services, email newsletters go about things in a much more subtle way. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Make no mistake, email newsletters are still designed to boost clicks and conversions. But they deliver their messaging in a much more authentic way than a straight up sales pitch.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Some examples include using your newsletter to show customers how to make the most of your product. Or providing behind the scenes content to educate users on how your products are made or developed. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In short, whatever content users may find interesting and valuable, your email newsletter is the place for it!\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Newsletters Are Cost-Effective\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The effort to make a weekly, monthly or quarterly email newsletter might seem intensive. But in reality, it\u2019s anything but!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In fact, you could even use Notion or a dedicated Slack channel to collect content suggestions from your team. For instance, industry news, popular blog posts, upcoming events or anything else of interest. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"By developing a slick system, you don\u2019t have to invest lots of money to produce a winning newsletter campaign. For seasoned email marketers especially, newsletters should feel enjoyable to create rather than a taxing experience. \"]}),/*#__PURE__*/e(\"h3\",{children:\"Results Are Fully Trackable\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Since email newsletters will be sent through your email platform, this also means all metrics can be traced. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"This includes the likes of open rates, click-through rates and every other metric that matters. \"]}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re an existing EcoSend user, you can find your campaign performance information in the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/support/ecosend-insights-dashboard\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend Insights\"})}),\" dashboard. \"]}),/*#__PURE__*/e(\"h2\",{children:\"How To Create A Newsletter\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"721\",src:\"https://framerusercontent.com/images/bnJO0zuAoXe7ZYkJBBI9Ydx78I.png\",srcSet:\"https://framerusercontent.com/images/bnJO0zuAoXe7ZYkJBBI9Ydx78I.png?scale-down-to=512 512w,https://framerusercontent.com/images/bnJO0zuAoXe7ZYkJBBI9Ydx78I.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/bnJO0zuAoXe7ZYkJBBI9Ydx78I.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/bnJO0zuAoXe7ZYkJBBI9Ydx78I.png 2863w\",style:{aspectRatio:\"2863 / 1442\"},width:\"1431\"}),/*#__PURE__*/t(\"p\",{children:[\"New to all things email newsletters? Don\u2019t worry, it\u2019s actually super easy to get going! \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In fact, marketers require a mere three magic ingredients to create and distribute an email newsletter. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"These include:\\xa0\uD83E\uDE84\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2709\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"- An email platform - \"}),\"A place where user data can be securely stored, that also provides the functionality to send mass email campaigns. The platform should also provide analytics and email automation. EcoSend is an example of an email platform.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"\uD83E\uDDD1\u200D\uD83D\uDCBB \",/*#__PURE__*/e(\"strong\",{children:\"- Subscribers -\"}),\" Build a list of contacts who consent to hearing from you, including receiving your email newsletters. A tool such as \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features/forms\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend Forms\"})}),\" can be used to capture subscribers from your website to grow your list on your behalf.\\xa0\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDDDE\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"- Newsletter content -\"}),\" Consider what your audience would most be interested in. Some examples of what to include in a newsletter are company news, product updates, case studies, event promotion, video marketing or behind the scenes insights.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Maximising The Success Of Your Newsletter\"}),/*#__PURE__*/t(\"p\",{children:[\"Now you know what email newsletters are and why they offer a winning strategy for your business, all that\u2019s left is for you to excel at them. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Just like following your favourable recipe, here are the secret ingredients for a truly tasty newsletter.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Focus On Providing Value For Subscribers\"}),/*#__PURE__*/e(\"p\",{children:\"Newsletters should be something people want to take time out of their day to read. So think carefully about the content which will most interest your subscribers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re not sure where to start, look at the data held about them in your email software to tap into their interests, wants and needs.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As a business owner, you might come across common customer queries. Or even have ways to enhance the experience of your product. All of these invaluable insights need to be communicated with your customers, and your newsletter is one of the best ways to do so. \"}),/*#__PURE__*/e(\"h3\",{children:\"Consider User Experience\"}),/*#__PURE__*/e(\"p\",{children:\"Users may open your email on any number of devices or browsers. So it\u2019s essential to test your campaigns before sending them to ensure they are fully responsive.\"}),/*#__PURE__*/e(\"p\",{children:\"It sounds like such a mundane piece of advice. But in reality, if your email doesn\u2019t display properly, or if the buttons aren\u2019t clickable, your newsletter will have a reduced ROI.\"}),/*#__PURE__*/e(\"p\",{children:\"Why let that happen, when some simple testing can pick up such issues before sending so that you can fix them?\"}),/*#__PURE__*/e(\"h3\",{children:\"Make Sure Your Email Marketing Is Fully Compliant With Data & Spam Laws\"}),/*#__PURE__*/t(\"p\",{children:[\"Talking about spam and GDPR might not be a thrilling topic of conversation. But if you want to maximise open rates, click-through rates and overall engagement for your newsletter, you need to play by the rules. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"So definitely no email scrapers, misleading subject lines or withholding the ability for users to unsubscribe. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Furthermore, Yahoo and Gmail are on a mission to cut down on spam. Now is the time to make sure your email platform and campaigns are fully compliant.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Read more: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/the-huge-changes-coming-to-gmail-yahoo-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"The Huge Changes Coming To Gmail & Yahoo In 2024\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Email Marketing Software For Email Newsletters\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"What\u2019s that? You don\u2019t have a platform that allows you to send email newsletters? Or you do but you\u2019re interested in switching to a climate-conscious tool instead?\"}),/*#__PURE__*/t(\"p\",{children:[\"Well, let us help you there! EcoSend runs on renewable energy sources and plants trees on behalf of your business. All while giving you \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"all the tools and features\"})}),\" you need to send incredible email campaigns. \"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=start-free-header\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Sign up for your free trial today\"})})}),\" to see what we\u2019re all about. \"]}),/*#__PURE__*/t(\"p\",{children:[\"Or \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"drop us a message\"})}),\" if you\u2019d like to talk further about your email marketing requirements.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText7\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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