{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/46tUAdRq9z0flfkTp1ul/e6XkOfdPAUPJ4CJk71dd/WlsAwarlG-12.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as r from\"react\";export const richText=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"How many of your free trial users convert to paid customers? The number could be \",/*#__PURE__*/e(o,{href:\"https://optinmonster.com/free-to-paid-conversion-strategy/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"20%\"})}),\" or \",/*#__PURE__*/e(o,{href:\"https://www.forbes.com/sites/miketempleman/2016/12/27/after-the-trial-how-to-convert-a-trial-customer-to-a-paying-customer/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"25%\"})}),\" or \",/*#__PURE__*/e(o,{href:\"https://databox.com/converting-trial-users-to-paid-customers\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"11%\"})}),\", or maybe lower. \"]}),/*#__PURE__*/e(\"p\",{children:\"Wherever your number is at currently, there\u2019s a good chance that email onboarding is your secret weapon to converting more free trial users.\"}),/*#__PURE__*/t(\"p\",{children:[\"Successful email onboarding requires the right strategy, copy, design, and automation. Plus, continued testing is needed to make \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/blog/critical-conversion-issues\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"incremental improvements\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" team are here to show you how converting users through email is done. \"]}),/*#__PURE__*/e(\"h2\",{children:\"What Is Email Onboarding?\"}),/*#__PURE__*/e(\"p\",{children:\"Email onboarding is helping new users or customers onboard to your product via email, so that they experience the product\u2019s value sooner and are more likely to convert to a paid customer or to keep their subscription active. \"}),/*#__PURE__*/e(\"p\",{children:\"Email onboarding has a lot of uses: everything from onboarding clients for a service to onboarding new employees. \"}),/*#__PURE__*/e(\"p\",{children:\"In this post, we\u2019re focusing on using email onboarding to convert free trial users.\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Onboarding Strategy\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"452\",src:\"https://framerusercontent.com/images/0UzQVJHEVtMdNKRB0K8Nk4zHA.png\",srcSet:\"https://framerusercontent.com/images/0UzQVJHEVtMdNKRB0K8Nk4zHA.png?scale-down-to=512 512w,https://framerusercontent.com/images/0UzQVJHEVtMdNKRB0K8Nk4zHA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/0UzQVJHEVtMdNKRB0K8Nk4zHA.png 1600w\",style:{aspectRatio:\"1600 / 904\"},width:\"800\"}),/*#__PURE__*/t(\"p\",{children:[\"The most important requirement of your email onboarding flow is that it guides users to the \",/*#__PURE__*/e(o,{href:\"https://www.trychameleon.com/blog/successful-user-onboarding\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"\u201CAha!\u201D moment\"})}),\" faster, or the moment at which users first experience value and see that your product is worth the cost.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Discover your real \u201CAha!\u201D moment with customer survey questions and user testing\"})}),/*#__PURE__*/e(\"p\",{children:\"Your \u201CAha!\u201D moment might not be what you think it is, and that\u2019s fine.\"}),/*#__PURE__*/e(\"p\",{children:\"Start with a hypothesis and go from there. Here are some examples of hypotheses:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Our product\u2019s \u201CAha!\u201D moment is when a user adds a task to a team calendar\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Our product\u2019s \u201CAha!\u201D moment is when a user listens to an audio track for at least 5 minutes\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Our product\u2019s \u201CAha!\u201D moment is when a user finds at least one prospect\u2019s email address\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Because your email onboarding focuses on this \u201CAha!\u201D moment over all other features and functions, you first need to be sure you\u2019re guiding users to the right thing.\"}),/*#__PURE__*/e(\"p\",{children:\"There are two smart ways to test whether your hypothesis is true or not before proceeding with creating or upgrading your email onboarding: user testing and customer surveys.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can use a tool like \",/*#__PURE__*/e(o,{href:\"https://www.usertesting.com/solutions/product\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"UserTesting\"})}),\" to record real user sessions and ask questions on their journey.\",/*#__PURE__*/e(\"br\",{}),\"For the most valuable information, you should analyze sessions from new users. You can offer an extended free trial (6 months or more) in exchange for the person\u2019s time.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Customer surveys are also useful in validating your \u201CAha!\u201D moment. These are the top questions (learned from \",/*#__PURE__*/e(o,{href:\"https://www.loveyourcustomers.co/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Claire Suellentrop\"})}),\") that will help you understand why users convert (send them to all of your users or an active subset):\"]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How did you discover PRODUCT NAME and what made you decide to try it?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What happened when you first tried PRODUCT NAME that you made you convinced it could help you OUTCOME?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Why did you decide to become a customer of PRODUCT NAME?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What tasks can you achieve with PRODUCT NAME?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How were you handling all of these tasks before?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What feature(s) of PRODUCT NAME could you not live without?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"By getting real user feedback from both new users and paying users you can discover the first time your product shows value, and make that the highlight of your onboarding.\"}),/*#__PURE__*/e(\"p\",{children:\"Remember: your email onboarding doesn\u2019t need to guide users to every type of value they can receive from the product, but instead the biggest, best, most immediate value.\"}),/*#__PURE__*/e(\"h2\",{children:\"Should Your Emails Be Designed Or Plain Text Only?\"}),/*#__PURE__*/e(\"p\",{children:\"Entrepreneurs and product marketers ask this question often: should we use designed emails or plain text emails? There\u2019s no right or wrong answer, but there are some important distinctions that can help you decide.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Designed emails:\"}),\" Best for product-focused emails like guiding people back to the product, signing in and using a feature because they can be designed in a way that feels like your product\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Plain text emails:\"}),\" Best for sales follow-up or asking for feedback because they feel more like a personal email, even when automated\"]})})]}),/*#__PURE__*/t(\"p\",{children:[\"In this example of a plain text email, the Head of Product at \",/*#__PURE__*/e(o,{href:\"https://www.alexa.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Alexa\"})}),\" (Amazon\u2019s SEO tool) asks for feedback on why the new user has signed up in the first place.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Onboarding Welcome Email Template\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"373\",src:\"https://framerusercontent.com/images/km5m3VRJH41ZwrIDjkpAjLlII.png\",srcSet:\"https://framerusercontent.com/images/km5m3VRJH41ZwrIDjkpAjLlII.png?scale-down-to=512 512w,https://framerusercontent.com/images/km5m3VRJH41ZwrIDjkpAjLlII.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/km5m3VRJH41ZwrIDjkpAjLlII.png 1600w\",style:{aspectRatio:\"1600 / 746\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"559\",src:\"https://framerusercontent.com/images/6kFD4GbRa3zBgpxoTeQmXUAzHaY.png\",srcSet:\"https://framerusercontent.com/images/6kFD4GbRa3zBgpxoTeQmXUAzHaY.png?scale-down-to=512 512w,https://framerusercontent.com/images/6kFD4GbRa3zBgpxoTeQmXUAzHaY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/6kFD4GbRa3zBgpxoTeQmXUAzHaY.png 1600w\",style:{aspectRatio:\"1600 / 1118\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"675\",src:\"https://framerusercontent.com/images/bVvfpdY3iXGqBPTlDa13M7QxNc.png\",srcSet:\"https://framerusercontent.com/images/bVvfpdY3iXGqBPTlDa13M7QxNc.png?scale-down-to=512 512w,https://framerusercontent.com/images/bVvfpdY3iXGqBPTlDa13M7QxNc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/bVvfpdY3iXGqBPTlDa13M7QxNc.png 1600w\",style:{aspectRatio:\"1600 / 1350\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Getting the first email right is critical. The longer that new free trial users wait to use your product, the less likely they are to log back in and later convert. You want them to use the product while the memory of signing up is still fresh.\"}),/*#__PURE__*/t(\"p\",{children:[\"Let's take a look at this fantastic onboarding email example from \",/*#__PURE__*/e(o,{href:\"https://www.pimsleur.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Pimsleur\"})}),\". For those unfamiliar with Pimsleur, they are are a company that specialises in\\xa0linguistics and the psychology of language.\"]}),/*#__PURE__*/e(\"p\",{children:\"A new free trial user is given an initial email that thanks them for their order. Payment will begin 7 days later, so framing it as an order helps remind them of that.\"}),/*#__PURE__*/e(\"p\",{children:\"Then the email follows up with the steps they want users to take, as well as the free resources.\"}),/*#__PURE__*/e(\"h2\",{children:\"Here\u2019s The Template For Recreating This Email:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/t(\"em\",{children:[\"Thank you for your order\",/*#__PURE__*/e(\"br\",{}),\"Hi {Firstname},\",/*#__PURE__*/e(\"br\",{}),\"Thank you for subscribing to {Product}! Your subscription is active and ready for you to begin enjoying {Outcome}.\",/*#__PURE__*/e(\"br\",{}),\"{Order details only if a credit card was required}\",/*#__PURE__*/e(\"br\",{}),\"Here\u2019s how to get started:\",/*#__PURE__*/e(\"br\",{}),\"{2 or 3 steps to guide users to the \u201CAha!\u201D moment quickly}\",/*#__PURE__*/e(\"br\",{}),\"{Resource 1, such as a device they can use}\",/*#__PURE__*/e(\"br\",{}),\"{Resource 2, a learning guide like an ebook or webinar}\"]})}),/*#__PURE__*/t(\"p\",{children:[\"And here\u2019s a great resource for more \",/*#__PURE__*/e(o,{href:\"https://www.invisionapp.com/inside-design/saas-customer-onboarding-templates/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"customer onboarding templates\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Onboarding Email Subject Lines\"}),/*#__PURE__*/e(\"p\",{children:\"To convert more free trial users into customers with email, you need them to open your emails. Test a variety of email subject line styles, including very short, conversational ones and more informative ones.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some examples:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A reminder about your invitation to monday.com - Monday.com\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hey {Firstname}, How\u2019s Your Business Doing? - FreshBooks\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Your Secret Weapon to Small Business Success - FreshBooks\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How to stay above water in your social inbox - Sprout Social\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reports that make you look good - Sprout Social\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Followup\u2026 - Sprout Social\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"quick question - Alexa\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hi {Firstname}, thanks for signing up! - Alexa\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hi {Firstname}, what is your first impression? - Alexa\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://copyhackers.com/2015/10/copywriting-formula/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Copywriting formulas\"})}),\" can help you nail your subject lines with no guesswork.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Email Onboarding Automation\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"311\",src:\"https://framerusercontent.com/images/E0XdxQUMfiGtKQjx5r3xDZqg4Y.png\",srcSet:\"https://framerusercontent.com/images/E0XdxQUMfiGtKQjx5r3xDZqg4Y.png?scale-down-to=512 512w,https://framerusercontent.com/images/E0XdxQUMfiGtKQjx5r3xDZqg4Y.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/E0XdxQUMfiGtKQjx5r3xDZqg4Y.png 1422w\",style:{aspectRatio:\"1422 / 623\"},width:\"711\"}),/*#__PURE__*/e(\"p\",{children:\"How you\u2019ll automate your email onboarding dictates much of what you\u2019ll be writing and designing as well.\"}),/*#__PURE__*/e(\"p\",{children:\"Long term, you should shoot for email onboarding that relies at least in part on user behaviour. However, setting up trigger-based email onboarding can be a massive project. You might not be able to invest in it right now. If that\u2019s the case then a drip campaign sent to all free trial users is your best starting point.\"}),/*#__PURE__*/e(\"h2\",{children:\"Drip Campaign For All Users\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"643\",src:\"https://framerusercontent.com/images/r81AeXjm8nhSdKZ0SsxBV2MX8.png\",srcSet:\"https://framerusercontent.com/images/r81AeXjm8nhSdKZ0SsxBV2MX8.png?scale-down-to=512 512w,https://framerusercontent.com/images/r81AeXjm8nhSdKZ0SsxBV2MX8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/r81AeXjm8nhSdKZ0SsxBV2MX8.png 1501w\",style:{aspectRatio:\"1501 / 1286\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"Sending a drip campaign to all users means that everyone will receive the same email onboarding sequence regardless of their activity inside of the product. Even if you later have some behaviour-based onboarding emails, you will still likely have a drip campaign for one to three initial emails. Welcome emails, as well as emails that share resources (such as help centres ebooks and webinars), can all be set as a drip.\"}),/*#__PURE__*/e(\"p\",{children:\"Even though Alexa later makes use of behaviour emails, their initial welcome and sales follow up emails are set as a drip.\"}),/*#__PURE__*/e(\"h2\",{children:\"Triggered By User Behaviour (Or Lack Thereof)\"}),/*#__PURE__*/e(\"p\",{children:\"Email onboarding that is based on user behaviour has the opportunity for greater success because it is catering the tips, tricks and advice to what the user is most likely to need. Here are four categories of users that can set-up specific emails for during your free trial:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Actively logging in and using high-value features in the app\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Logging into the app but not using high-value features\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hasn\u2019t logged into the app in a certain amount of days during free-trial\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hasn\u2019t logged into the app at all during the free trial\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Someone who has logged into your app 10 times during your free trial is going to need a different message than someone who hasn\u2019t logged in at all. For the active free trial user, you\u2019ll want to guide them deeper into the product and to an additional value beyond the \u201CAha!\u201D moment.\"}),/*#__PURE__*/e(\"p\",{children:\"For the inactive user, you\u2019ll still be guiding them to the \u201CAha!\u201D moment, though later in your sequence you may try a different avenue, such as offering a personal onboarding call or sending them different help desk articles.\"}),/*#__PURE__*/e(\"p\",{children:\"In the below example from Alexa, a notification email for a site audit (sent during the free trial) is used to offer an ebook.\"}),/*#__PURE__*/e(\"p\",{children:\"The lesson here is that all sorts of product-based actions can be used to deepen the onboarding experience. If your product sends notifications when report downloads are ready, or for anything else, you can make use of this precious attention to guide the free trial user to a new resource or feature.\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Onboarding Optimisation\"}),/*#__PURE__*/e(\"p\",{children:\"Beyond the strategy, the copy, the design and automation, there\u2019s still one more facet on email onboarding to master: optimisation.\"}),/*#__PURE__*/t(\"p\",{children:[\"Social media tool \",/*#__PURE__*/e(o,{href:\"https://sproutsocial.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Sprout Social\"})}),\" sends both sales follow up emails and product emails that teach free trial subscribers about new features in a pre-set sequence. They can continually test and optimize these individual sequences and also test them against each other. What gets better results?\"]}),/*#__PURE__*/e(\"h2\",{children:\"Here Are All Of The Factors That You\u2019ll Want To Test Over Time:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Click through from email through to log in / product use\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Emails that brought the highest and lowest amount of product use\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email subject lines\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Featured resources inside of emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Steps to the \u201CAha!\u201D moment\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Different \u201CAha!\u201D moments and features (in the case of more complex products)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email design style\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Take The Time To Get Your Email Onboarding Right\"}),/*#__PURE__*/e(\"p\",{children:\"Email onboarding is easy to overlook when your team is busy building new features and acquiring new users. But everyone who has signed up for a free trial could become a product-qualified lead or even a customer.\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to email onboarding, the ultimate question you need to ask is this: How can I show up in free trial users\u2019 inbox to guide them toward the value they requested by first signing up?\"}),/*#__PURE__*/e(\"p\",{children:\"If that still feels mysterious, start back at square one with user testing and customer research. They\u2019ll tell you what they need.\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Try Our Sustainable Email Platform For Your Onboarding Emails\"}),/*#__PURE__*/e(\"p\",{children:\"We know there's lots of choices in the email marketing space. But did you know that EcoSend can lower the carbon footprint of your campaigns?\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend runs on renewable energy sources, and we plant trees on your behalf. \"}),/*#__PURE__*/e(\"p\",{children:\"Best of all, you don't need to give up on all the features you need just for being greener. \"}),/*#__PURE__*/t(\"p\",{children:[\"Sign up your \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"free trial of EcoSend today\"})}),\" to get started! \"]})]});export const richText1=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"There\u2019s so much that email can do to generate leads, website visits and ultimately boost sales for your business. That is if you give email the attention it deserves in 2024!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"We know, there\u2019s ChatGPT, TikTok and all the rest. But what if your winning sales strategy was there all along? Email marketing boasts unrivalled user numbers, and as we\u2019re about to run through - \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"phenomenal\"})}),\" revenue projections for 2024.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Email allows you to personally connect with your customers.  So make sure you use it to your advantage to attract, retain, engage and delight your subscribers.\"}),/*#__PURE__*/t(\"p\",{children:[\"Here\u2019s how to do just that in 2024, along with why \",/*#__PURE__*/e(\"em\",{children:\"email is definitely still worth it\"}),\" this year.\\xa0\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Psst: Want us to send more tips like this directly to your inbox? \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Sign up for the EcoSend Weekly\"})})}),/*#__PURE__*/e(\"strong\",{children:\"! \uD83D\uDDDE\uFE0F \"})]}),/*#__PURE__*/e(\"h2\",{children:\"Key Email Stats For 2024\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Email will generate $12.3bn of global revenue in 2024 - Statista\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"4.3 billion people used email in 2023 and this will climb to 4.7 billion by 2026 - Statista\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"59% of people say that email directly influences their purchase decisions - SaleCycle\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Email is 40 times more effective in obtaining new customers than social media - McKinsey\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"99% of us check our emails at least once a day and up to 20 times daily - OptinMonster\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"77% of customers prefer permission-based marketing messages - Salesforce\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Welcome emails generate 320% more revenue than any other email type - Oberlo\\xa0\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Now you know \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/why-email-marketing-is-a-major-growth-hack-for-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"why email is still king\"})}),\", here\u2019s (as promised!) how to grab your slice of the pie. \uD83E\uDD67 \uD83D\uDC40\"]}),/*#__PURE__*/e(\"h2\",{children:\"#1 - Sign Up For A Professional Email Tool\"}),/*#__PURE__*/e(\"p\",{children:\"Your business needs a way of securely storing customer data, along with the functionality to create, send and analyse email campaigns. This is otherwise known as an email marketing platform.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Popular email platforms include HubSpot, Mailchimp, Sendinblue (Brevo), Constant Contact, ActiveCampaign, GetResponse, Moosend, Drip and Zoho Campaigns.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"But if you\u2019re looking for something fresh for 2024, then \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend\"})})}),\" is where it's at. \"]}),/*#__PURE__*/t(\"p\",{children:[\"We\u2019re the first climate-conscious email platform, meaning we reduce the carbon footprint of your emails. All without having to compromise on all the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"features\"})}),\" you need to send amazing campaigns.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Want to give us a try first? We offer \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"a free 7 day trial\"})}),\" on all plans.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"#2 - Collect Subscribers For Your List\"}),/*#__PURE__*/e(\"p\",{children:\"All email marketers need a credible and legitimate way of gathering email addresses to add to their email marketing list.\"}),/*#__PURE__*/e(\"p\",{children:\"Forget email scrapers and other spammy techniques. Because apart from being illegal, we know that these techniques actually don\u2019t provide you with qualified leads.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Instead, you\u2019re going to need to \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features/forms\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"create an email subscriber form\"})}),\" and place this form on your website. This will provide a legitimate way for users to enter their data and agree to be contacted by you - aka fresh leads!\"]}),/*#__PURE__*/e(\"p\",{children:\"Other ways of collecting subscribers for your list include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Social media posts with a link to your email signup\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Competitions whereby signing up to the list is required for entry\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Website pop-ups offering an incentive for signing up\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"CTAs within your blog content asking users to sign up\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"QR codes on physical marketing materials\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Events and networking\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Lead magnet downloads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Customer brochure downloads\"})})]}),/*#__PURE__*/e(\"p\",{children:\"As a business, you may also have other unique ways of reaching your customers that would also be perfect for requesting email list signups. Use these to your advantage to attract relevant and fresh leads.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"#3 - Discover Campaign Types That Work For Your Business\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a simple fact that not every email campaign type will work the same for every business. Instead, there needs to be a consideration of your customer along with their wants and needs.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Think to yourself: \"}),\"What emails will get my customers to open that email, click my links and engage with my products or services?\"]}),/*#__PURE__*/e(\"p\",{children:\"This may involve trying any or a mixture of the following email types:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Abandoned cart emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Customer engagement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Email newsletters\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Milestone emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Product launch announcements\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Promotional emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Tutorials & other helpful content\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re an EcoSend customer, you can monitor your campaign performance using EcoSend Insights. This can help you build a pattern to see what\u2019s working along with which campaign types missed the mark.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"#4 - Optimise Your Emails For Mobile\"}),/*#__PURE__*/e(\"p\",{children:\"Similar to ensuring your website is responsive so that it opens correctly no matter the device - your email template designs also need to have an option for mobile users.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s not just looks that count, as the way users interact with emails on mobile is also different than desktop.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A report by Mailchimp titled \u2018Impact of mobile use of email engagement\u2019 found that:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"PC users click more links in emails (64.2%) than mobile users (26.6%)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Responsive templates improve click rates across all device types\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Links found further down within an email get fewer clicks compared with those at the top across all device types\"})})]}),/*#__PURE__*/e(\"p\",{children:\"As an email marketer, what you can take away from this is that mobile devices can be unforgiving. But by prioritising your most important content higher up, plus ensuring great responsiveness and button functionality, you\u2019re more likely to achieve success.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t forget that it\u2019s not just your email templates that need optimising for mobile devices, but also your subject lines. That\u2019s because while the usual cut-off point for subject line text is 55 characters, this can be as low as 30 characters on mobile devices.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Similar to writing meta descriptions for your website, it\u2019s essential that your subject lines don\u2019t truncate otherwise your open rates may be lower as a result.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"The aptly named \",/*#__PURE__*/e(o,{href:\"https://www.emailtooltester.com/en/email-subject-lines-tester/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Email Tool Tester\"})}),\" allows you to preview your subject lines on mobile, even giving you the ability to see the difference between how your subject line may look on an iPhone14 vs Google Pixel 7. Try it before you send out your next campaign!\\xa0 \"]}),/*#__PURE__*/e(\"h2\",{children:\"#5 - Continually Refine Your Campaigns\"}),/*#__PURE__*/e(\"p\",{children:\"As marketers, we constantly monitor website performance along with strategies such as SEO and PPC. So, you must also make sure to regularly do the same for your email marketing performance.\"}),/*#__PURE__*/e(\"p\",{children:\"Once again, we want to highlight the value of an email analytics tool such as EcoSend Insights.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But if you\u2019re currently using another email tool, the stats you need to look out for include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Open rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Click-through rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Bounce rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Unsubscribe rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Complaint rate\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Alongside these standard metrics, you also need to keep a keen eye on website visits and overall sales and enquiries. Ideally, there should be a spike in conversional actions which can be directly attributed to your email campaigns, including the date and time at which they were sent.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"You may be interested in: \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/9-effective-strategies-for-winning-customers-through-email\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"9 Effective Strategies For Winning Customers Through Email\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"#6 - Don\u2019t Believe The \u2018Email Is Over\u2019 Nonsense\"}),/*#__PURE__*/e(\"p\",{children:\"There have been so many dramatic clickbait videos and articles as of late, \u2018warning\u2019 marketers not to bother with email this year.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s true, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/the-huge-changes-coming-to-gmail-yahoo-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google and Yahoo are making huge changes\"})}),\" to their platforms in 2024. But get this, these changes are aimed at reducing spam - not \u2018killing off\u2019 email altogether. So if you\u2019re currently sending cold emails where you\u2019ve used scraper tools to find email addresses, these changes are \",/*#__PURE__*/e(\"em\",{children:\"rightly aimed\"}),\" at you.\"]}),/*#__PURE__*/e(\"p\",{children:\"But for everyone else sending quality campaigns to users who have agreed to hear from you, these changes mean you\u2019ve nothing to fear. In fact, this is simply Google and Yahoo\u2019s way of clearing out the trash to ensure credible senders like you can shine! \"}),/*#__PURE__*/e(\"p\",{children:\"Some top tips to avoid Google or Yahoo penalties include:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Never use email scraper tools\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Use double opt-in forms\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Regularly clean your email list\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Provide a one-click unsubscribe link\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Include your real name and sender address\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Send relevant, original and helpful content to users\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Don\u2019t over-engage with send-to-all emails sent multiple times per day\"})})]}),/*#__PURE__*/e(\"p\",{children:\"So long as you comply with the CAN-SPAM 2003 act, and also use email best practice you\u2019ll be golden in 2024 and beyond.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Eco-Friendly Email Marketing Is Only A Couple Of Clicks Away\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"320\",src:\"https://framerusercontent.com/images/uu8KdEOwf7gTRfwKnNn0LLzWzc.png\",srcSet:\"https://framerusercontent.com/images/uu8KdEOwf7gTRfwKnNn0LLzWzc.png?scale-down-to=512 512w,https://framerusercontent.com/images/uu8KdEOwf7gTRfwKnNn0LLzWzc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/uu8KdEOwf7gTRfwKnNn0LLzWzc.png 1200w\",style:{aspectRatio:\"1200 / 640\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"There are lots of email marketing platforms where your slice of that $12.3bn revenue awaits. But why not get yours using EcoSend, and help the planet at the same time?\"}),/*#__PURE__*/t(\"p\",{children:[\"EcoSend plans \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"start at just $29 per month\"})})}),\", with free trials available on all plans. \"]}),/*#__PURE__*/e(\"p\",{children:\"We can even throw in a product demo to help best understand your email needs as a business. If you decide to go ahead, we can also offer a free migration service from your existing tool.\"}),/*#__PURE__*/t(\"p\",{children:[\"Have any questions about switching to EcoSend? \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Drop us a message\"})}),\" and we\u2019ll be right with you.\"]})]});export const richText2=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Email isn\u2019t going anywhere in 2025 - not as one of the best ways to generate leads for your business and with average ROIs of $42 per $1 spent!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"That said, it\u2019s always worth keeping up to speed with what\u2019s new or trending with email marketing, especially if you\u2019re looking to maximise success.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So here are 5 email marketing trends to watch in 2025, whether you\u2019re getting into email for the first time or are looking to refresh your existing campaign strategy.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Sustainable Email Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"Sustainability is a huge topic for businesses across the board. But since email marketing is paperless, that means there\u2019s no carbon footprint right?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Well actually no, as it takes energy to send, receive and store emails meaning email marketing is not as green as you think. \"}),/*#__PURE__*/t(\"p\",{children:[\"In fact, research has found every email sent can generate \",/*#__PURE__*/e(\"strong\",{children:\"up to 26g of CO\u2082\"}),\" and with \",/*#__PURE__*/e(\"strong\",{children:\"300 billion emails sent per day\"}),\", that soon adds up.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" is the world\u2019s first sustainable email marketing platform. As well as running on sustainable energy sources, EcoSend plants trees based on customer usage. This means that by switching to EcoSend, you can seriously reduce the carbon footprint of your email campaigns.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Alongside switching to EcoSend, other ways to make your email campaigns more eco-friendly include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Clean up your email lists to avoid sending emails to users who don\u2019t interact with your campaigns. Doing so can also improve your open rates!\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Use segmentation rather than send-to-all which will also offer better personalisation for users.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Reduce the file size of your email content, particularly image files which should be resized and saved as JPEGs rather than PNGs.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Review your campaign strategy to ensure that each email sent to your customers and internal team has a purpose.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Carefully review emails before sending to avoid \u2018oops\u2019 emails which can instantly double the carbon footprint of that campaign.\\xa0\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Interested in making your email campaigns greener? \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/demo\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Schedule a demo\"})}),\" to see how EcoSend can lower the carbon footprint of your emails.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Artificial Intelligence\"}),/*#__PURE__*/e(\"p\",{children:\"Artificial intelligence (AI) will continue to develop in 2025.\"}),/*#__PURE__*/e(\"p\",{children:\"While tools such as ChatGPT have gotten plenty of attention as of late, there\u2019s far more that AI can help you do with email marketing. Specifically, AI can help you better understand your customers so that you can best cater to their wants, needs and interests.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In 2023, we launched the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/subject-line-generator/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend AI Subject Line Generator\"})}),\" tool. We expect that for the year ahead, this will continue to get plenty of attention as one of our most viewed resources!\"]}),/*#__PURE__*/e(\"p\",{children:\"But here\u2019s how else AI can help you send better email campaigns:\"}),/*#__PURE__*/t(\"p\",{children:[\"- AI powers email automation to help you segment your list. Use segmentation to send the \",/*#__PURE__*/e(\"em\",{children:\"right message\"}),\" to the \",/*#__PURE__*/e(\"em\",{children:\"right customer\"}),\" at the \",/*#__PURE__*/e(\"em\",{children:\"right time\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"- AI generates the analytical data found in tools such as EcoSend Insights. Use this data to learn more about the success factors of your campaigns, plus to identify areas for improvement.\"}),/*#__PURE__*/e(\"p\",{children:\"- AI can identify inactive users to send re-engagement campaigns to and ultimately clean up your list.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Sure, you could use AI to also write your emails too. However, we still believe in a \",/*#__PURE__*/e(\"strong\",{children:\"personalised approach\"}),\" so that your content sounds unique to your brand and actually speaks to your target customer like a real human. \"]}),/*#__PURE__*/t(\"p\",{children:[\"If you want to see how we write our emails at EcoSend, sign up for our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"weekly newsletter\"})}),\"!\"]}),/*#__PURE__*/e(\"h2\",{children:\"Interactive Emails\"}),/*#__PURE__*/e(\"p\",{children:\"Having someone open your email is an unmissable opportunity to generate a sale for your business. Interactive emails are an emerging trend to look out for in 2025 to help you do just that.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s fair to say that email has come a long way since plain text campaigns. Interactive emails represent the latest in functionality and overall engaging user experience.\"}),/*#__PURE__*/t(\"p\",{children:[\"In a nutshell, interactive emails give the ability for users to directly engage with the content within your email, rather than just reading text or clicking links.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Some interactive email elements include:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Accordions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Carousels\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Countdown timers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Forms\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Gamification\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Hover effects\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Sliders\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Surveys\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Video integration\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The reason why interactive emails will gain popularity in 2025 because the more time users spend engaging with your emails, the more likely your aims as a marketer will be achieved.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Accessibility-Friendly Emails\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"According to the World Health Organization (WHO), 1 in 6 people live with some form of disability.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"The Web Content Accessibility Guidelines (\",/*#__PURE__*/e(o,{href:\"https://www.w3.org/WAI/standards-guidelines/wcag/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"WCAG\"})}),\") outline steps to make the web as a whole more accessible. However, in 2025, it\u2019s time to extend measures to improve accessibility within your email campaigns too.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"As an email marketer, some of the steps you can take to improve accessibility within your email campaigns include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Make subject lines concise and easy to understand\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Avoid putting crucial information in images, as the text may not be detectable by screen readers and other assistive technology\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Use anchor text for links rather than generic text such as \u2018click here\u2019\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Research \u2018colour blind friendly\u2019 colour palettes for your email template design\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Seek feedback from users on how to improve accessibility within your content\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Going forward, businesses that don\u2019t seek to improve accessibility within their marketing campaigns may find themselves in hot water. \"}),/*#__PURE__*/e(\"p\",{children:\"So definitely put your research in for this particular trend to ensure that nobody gets left behind.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Mobile-First Approach To Email Templates & Overall Content\"})}),/*#__PURE__*/e(\"p\",{children:\"Statista reports that in 2023, mobile usage accounted for almost 60% of web traffic. Every year, this figure has continued to increase and we expect 2025 to be no different.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019re all familiar with the need for a mobile-first approach to web design (responsive websites). But since users aren\u2019t just browsing websites but also opening their emails on their phone, your email campaigns need to be able to keep up.\"}),/*#__PURE__*/e(\"p\",{children:\"So when designing your email campaigns in an email builder, always check how things look on mobile too. Better still, send yourself a test version and open it up on your phone.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If anything looks \u2018off\u2019 - it will also look the same for your users too. Definitely don\u2019t ignore poor email presentation for a potential 60% of your audience, especially if you want to excel at email in 2024.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Did you know?:\"}),\"\uD83D\uDCA1EcoSend\u2019s email builder allows you to preview your emails for both desktop and mobile users.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend - Switch To Our Sustainable Email Platform For 2025 \u2709\uFE0F  \uD83C\uDF33\"})}),/*#__PURE__*/e(\"p\",{children:\"As noted above, one of the top email trends to look out for in 2025 is sustainable email marketing.\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend has got you covered there! As the world\u2019s first sustainable email marketing platform, we\u2019re here to shake up the world of email for all the right reasons.\"}),/*#__PURE__*/t(\"p\",{children:[\"Simply \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"sign up for your free trial of EcoSend\"})})}),\" to get started.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Want to chat about all things email marketing for your business? \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Send us a message\"})}),\" and we\u2019ll be right with you.\\xa0\"]})]});export const richText3=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Email marketing with EcoSend just got even better as we\u2019ve now added a drag and drop footer tool. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Just like website footers, email footers have an important job in closing up your email campaigns. They are also essential to help ensure sender compliance, especially with the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/the-huge-changes-coming-to-gmail-yahoo-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"huge changes coming to Gmail and Yahoo\"})}),\". \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"If you\u2019re an existing\",/*#__PURE__*/e(\"strong\",{children:\" \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend\"})})}),\" user, or if you sign up today, then you too can give our drag and drop email footer tool a try.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In the meantime, here\u2019s an overview of why we built our footer tool and how it can help you send more successful email campaigns.\\xa0 \"}),/*#__PURE__*/e(\"h2\",{children:\"How To Access The EcoSend Footer Tool\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"697\",src:\"https://framerusercontent.com/images/un4zTtsc2CrQX4Kxr6oXWtuk.jpg\",srcSet:\"https://framerusercontent.com/images/un4zTtsc2CrQX4Kxr6oXWtuk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/un4zTtsc2CrQX4Kxr6oXWtuk.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/un4zTtsc2CrQX4Kxr6oXWtuk.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/un4zTtsc2CrQX4Kxr6oXWtuk.jpg 2852w\",style:{aspectRatio:\"2852 / 1394\"},width:\"1426\"}),/*#__PURE__*/t(\"p\",{children:[\"So long as you\u2019ve \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"signed up for an EcoSend account\"})}),\", the footer tool will automatically be available. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Simply head to \u2018Broadcasts\u2019 where you create your email campaigns including newsletters. Click the \u2018Content\u2019 option and you\u2019ll see we\u2019ve now added a new tool called \u2018Footer\u2019. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Our footer has the EcoSend icon and looks like so: \"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"722\",src:\"https://framerusercontent.com/images/XsgWmFJtc2equBmxiqvIDPpANk.jpg\",srcSet:\"https://framerusercontent.com/images/XsgWmFJtc2equBmxiqvIDPpANk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/XsgWmFJtc2equBmxiqvIDPpANk.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/XsgWmFJtc2equBmxiqvIDPpANk.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/XsgWmFJtc2equBmxiqvIDPpANk.jpg 2221w\",style:{aspectRatio:\"2221 / 1444\"},width:\"1110\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"I (humble content writer here at EcoSend) can\u2019t take credit for the content as our own footer was created by the product team.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"However, you\u2019ll see we\u2019ve given you options to include anything of interest. Crucially, you'll find all the bits and pieces such as a one-click unsubscribe button to keep your campaigns compliant with the CAN-SPAM Act. This requires email marketers to include a user\u2019s business address along with an unsubscribe link.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"As noted above, rules surrounding this will tighten further still in 2024, meaning email marketers who don\u2019t comply could run into huge deliverability issues. So let us help you there!\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Best of all, you\u2019ll see a message which states: \u201CSent via EcoSend. This email plants trees.\u201D \u2014 we\u2019re not out to toot our own horn, rather yours for signing up to a \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/about\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sustainable email marketing platform\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Wait, Why Do I Need An Email Footer? \uD83E\uDD14\"}),/*#__PURE__*/e(\"p\",{children:\"An email footer is a professional way to end an email. It\u2019s similar to an email signature, only geared towards email campaigns sent by your business.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"A 2023 report by \",/*#__PURE__*/e(o,{href:\"https://www.statista.com/statistics/1394421/marketer-perception-email-signatures-branded-emails-uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Statista\"})}),\" found that 78% of marketers \u201Cthink that it is important for a company to have a consistent branded signature across all of their emails.\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Often, email footers contain a snappy call-to-action (CTA). But they are also the best place to include essential sender information such as the sender\u2019s name and address. Not everyone realises that such information needs to \",/*#__PURE__*/e(\"strong\",{children:\"legally\"}),\" be included within an email campaign. If that includes you, then now you know!\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"A survey by KoMarketing also found that 82% of email marketers use email signatures to boost brand awareness. \"]}),/*#__PURE__*/e(\"p\",{children:\"After all, compared with a generic line of text, if your footer contains your logo and brand message, this is far more impactful for your campaigns.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What To Include In An Email Footer\"}),/*#__PURE__*/e(\"p\",{children:\"As you now know, anything related to sender information and a link to unsubscribe is mandatory to include somewhere within your email campaign. \"}),/*#__PURE__*/t(\"p\",{children:[\"While \",/*#__PURE__*/e(\"em\",{children:\"technically\"}),\" you could include these essentials anywhere, it would be odd to start your email campaigns by asking users if they want to unsubscribe! \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Here are some ideas of what can be added to an email footer. Just like a deli counter, you can pick and choose what\u2019s right for you:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Affiliate scheme link\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"App download option\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Company address\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Company logo\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Company slogan\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Contact form link\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"CTA (call-to-action)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Feedback survey (icons)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Legal information\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Manage preferences link\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Social media links\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Terms of use link\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Thank you message\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Unsubscribe link\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Website link\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"White list request (to improve email deliverability)\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"5 Sizzling Email Footer Examples To Inspire You\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Keen to see some footers in action?\"}),/*#__PURE__*/t(\"p\",{children:[\"Giving you a final chance to capture sales, plus link back to your website and even remain legally compliant, there\u2019s so much that email footers can do to improve your campaign success. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Here are some that we (and others!) made earlier.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"EcoSend\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"170\",src:\"https://framerusercontent.com/images/Fz3Bb74yMAdsuIGuVd0uGoolEA.jpg\",srcSet:\"https://framerusercontent.com/images/Fz3Bb74yMAdsuIGuVd0uGoolEA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Fz3Bb74yMAdsuIGuVd0uGoolEA.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Fz3Bb74yMAdsuIGuVd0uGoolEA.jpg 1448w\",style:{aspectRatio:\"1448 / 341\"},width:\"724\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is a climate-conscious email marketing platform. Like the rest of the internet, sending and opening emails generates CO\u2082. So as well as running our systems on renewable energy sources, we also look to make the size of our emails as light as possible, and our footer design is no exception. By leaving the all singing and dancing footers behind, we focus on the essentials to remain CAN-SPAM compliant without the carbon cost.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Lululemon\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"590\",src:\"https://framerusercontent.com/images/9uPvaSD6F59AJCBAbZ6SgP0MiXM.jpg\",srcSet:\"https://framerusercontent.com/images/9uPvaSD6F59AJCBAbZ6SgP0MiXM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/9uPvaSD6F59AJCBAbZ6SgP0MiXM.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/9uPvaSD6F59AJCBAbZ6SgP0MiXM.jpg 1256w\",style:{aspectRatio:\"1256 / 1181\"},width:\"628\"}),/*#__PURE__*/e(\"p\",{children:\"Packing in as much into their footer as they would like you to your workout, Lululemon covers a lot of bases with their email footer. Starting off with social media links, there is a button to download the app and 6 important links that have been neatly formatted. Despite the wall of information, the footer still retains the clean aesthetic that Lululemon reflects across all of their branding.\"}),/*#__PURE__*/e(\"h3\",{children:\"Wren Kitchens\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"360\",src:\"https://framerusercontent.com/images/YzB4io6qLDr3l0bGytWKA1SsZk.jpg\",srcSet:\"https://framerusercontent.com/images/YzB4io6qLDr3l0bGytWKA1SsZk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/YzB4io6qLDr3l0bGytWKA1SsZk.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/YzB4io6qLDr3l0bGytWKA1SsZk.jpg 1870w\",style:{aspectRatio:\"1870 / 721\"},width:\"935\"}),/*#__PURE__*/e(\"p\",{children:\"Wren Kitchens opted for an image-heavy email template, so their footer offers a paired back conclusion to cover all the essentials. We particularly like the link to the \u2018offers and promotions\u2019 as this is a great way to include a CTA that comes across as intriguing rather than a forced sales pitch. The footer also gives an option to tailor communication preferences in addition to being able to unsubscribe. This can encourage more subscribers to stay through reducing the amount of emails they receive if they are getting too many or if campaigns feel irrelevant.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Hotel Chocolat\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"669\",src:\"https://framerusercontent.com/images/h5crHhQLSP60F58rm3X9O4xAw.jpg\",srcSet:\"https://framerusercontent.com/images/h5crHhQLSP60F58rm3X9O4xAw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/h5crHhQLSP60F58rm3X9O4xAw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/h5crHhQLSP60F58rm3X9O4xAw.jpg 1449w\",style:{aspectRatio:\"1449 / 1339\"},width:\"724\"}),/*#__PURE__*/e(\"p\",{children:\"Who could have ever predicted their diet would be in jeopardy by writing a blog post about email footers? Well that day is here folks. There are two main sections to the Hotel Chocolat footer. At the top is a bold conversional strip with distinctive buttons encouraging app downloads and social media page visits. Then underneath in plain text is all of the legal information. If that wasn\u2019t enough, they\u2019ve included store opening hours, a disclaimer about the offer, information about how user data is tracked and even the name of the CEO. Yet, you\u2019ll notice this huge bulk of text doesn\u2019t feel overwhelming due to the two distinct sections built into the footer.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Pinterest\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"135\",src:\"https://framerusercontent.com/images/WsaVEASH7zMmndnCftt4LUnRI.jpg\",srcSet:\"https://framerusercontent.com/images/WsaVEASH7zMmndnCftt4LUnRI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/WsaVEASH7zMmndnCftt4LUnRI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/WsaVEASH7zMmndnCftt4LUnRI.jpg 1405w\",style:{aspectRatio:\"1405 / 270\"},width:\"702\"}),/*#__PURE__*/e(\"p\",{children:\"Less can often be more. We normally associate Pinterest with walls of images, so it\u2019s interesting to see just how minimal their email footer is. But with all the legal essentials covered, Pinterest does a fantastic job in only including what\u2019s actually needed. Since the rest of Pinterest\u2019s emails are image heavy, there\u2019s no need to go to town with a complex footer too. If you\u2019re new to email footers, you can build something like this for your company in just a couple of minutes.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Switch To Our Eco-Friendly Email Marketing Platform\\xa0\u2709\uFE0F \"}),/*#__PURE__*/t(\"p\",{children:[\"While this post might be about all things email footers, let\u2019s not also end things here!\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"If you do any kind of email marketing (unless you study articles on email footers just for fun!) then EcoSend can help reduce the carbon footprint of your campaigns. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"With EcoSend, you\u2019ll still get all the amazing features you need to send successful campaigns \u2014 our new footer tool for one! But what makes us different from other providers is that our systems run on renewable energy sources and we\u2019ll plant trees on your behalf just for using us.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Head over to our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"plans page\"})}),\" to pick the package that suits you. All of our plans come with a free trial, and we can also help you at any time if you need it. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Or, if you have any questions about using EcoSend for your email marketing, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"please drop us a message\"})}),\".\\xa0\"]})]});export const richText4=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Email marketing campaigns typically include welcome emails, milestone emails and abandoned cart campaigns.  \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"But, giving you the ability to share regular news and updates, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/why-your-business-needs-an-email-newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email newsletters\"})}),\" can be just as powerful when it comes to all things customer engagement and sales. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Here at \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend\"})})}),/*#__PURE__*/e(\"strong\",{children:\", \"}),\"we think every business can benefit from sending out an email newsletter. Best of all, we\u2019ve made a newsletter tool that will allow you to do just that!\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Whether you\u2019re an existing EcoSend customer, or if you\u2019re new to email newsletters, here\u2019s how to get up and running with our tool in less time than it takes for your tea to brew. \u2615\uFE0F \"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why Should I Use EcoSend For My Newsletters?\"})}),/*#__PURE__*/e(\"p\",{children:\"We know there are lots of choices when it comes to email providers.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"But here are some perks specific to EcoSend that we think you\u2019ll appreciate for your newsletter: \",/*#__PURE__*/t(\"strong\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{})]}),\"\uD83C\uDFD7\uFE0F - Drag & drop editor\"]}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDCCA - Performance analytics & insights\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u23F2\uFE0F - Scheduled broadcast options\"]}),/*#__PURE__*/e(\"p\",{children:\"\uD83E\uDDD1 - Audience segmentation\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC68\u200D\uD83D\uDCBB - Dedicated (human!) customer service team\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC9A - Powered by renewable energy for reduced CO\u2082\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83C\uDF32 - We\u2019ll plant trees on your behalf just for using us\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:/*#__PURE__*/e(\"br\",{})}),\"In short, we bring you over two decades\u2019 worth of experience in the email marketing space, with all the functionality you need to succeed!\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 1: Sign Up To EcoSend\\xa0\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"254\",src:\"https://framerusercontent.com/images/42IOPejDtdRoswQH71YQXXBGsg.png\",srcSet:\"https://framerusercontent.com/images/42IOPejDtdRoswQH71YQXXBGsg.png?scale-down-to=512 512w,https://framerusercontent.com/images/42IOPejDtdRoswQH71YQXXBGsg.png 1000w\",style:{aspectRatio:\"1000 / 509\"},width:\"500\"}),/*#__PURE__*/t(\"p\",{children:[\"This probably won\u2019t come as a surprise to you dear viewer, but to create and send your newsletter through EcoSend, you\u2019ll need \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"to sign up for an EcoSend account\"})})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Signing up takes seconds, and we\u2019ll even give you a free 7 day trial if you\u2019re still exploring your options. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"If you\u2019re short on subscribers for your newsletter, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features/forms\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Forms\"})}),\" can also be used to capture leads through your website. These users will then be added to your list.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Good to know \uD83D\uDCA1:\"}),\" If you\u2019re currently using another email tool such as Mailchimp, we offer \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/migration\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"a free migration service\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 2: Create The Content For Your Newsletter\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"252\",src:\"https://framerusercontent.com/images/qNtowwUqmgDOl0tqXbo9TrUhOs.png\",srcSet:\"https://framerusercontent.com/images/qNtowwUqmgDOl0tqXbo9TrUhOs.png?scale-down-to=512 512w,https://framerusercontent.com/images/qNtowwUqmgDOl0tqXbo9TrUhOs.png 1000w\",style:{aspectRatio:\"1000 / 505\"},width:\"500\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s time to ping your content writer, as there\u2019s work to be done! \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"You can add absolutely anything of interest to your email newsletter. We also have a free \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/subject-line-generator/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"AI Subject Line Generator\"})}),\" if you\u2019re stuck for a catchy opener. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"With a theme and subject line decided upon, some content ideas for your email newsletter could include: \"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Behind the scenes content\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Charitable work\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Community engagement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Exclusive offers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Industry news\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"News roundup\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Product insights or tips\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Upcoming event information\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You can write your newsletter content and even drag and drop images in the EcoSend newsletter tool itself. Or, you could choose to write the content out in a separate Notion or Google Doc depending on how you prefer to work. \"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 3: Add Your Newsletter Content To EcoSend Broadcasts\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"252\",src:\"https://framerusercontent.com/images/r1wkqqsLMGUn4TRpimw8H1FCAA.png\",srcSet:\"https://framerusercontent.com/images/r1wkqqsLMGUn4TRpimw8H1FCAA.png?scale-down-to=512 512w,https://framerusercontent.com/images/r1wkqqsLMGUn4TRpimw8H1FCAA.png 1000w\",style:{aspectRatio:\"1000 / 504\"},width:\"500\"}),/*#__PURE__*/t(\"p\",{children:[\"If you haven\u2019t created your content directly in EcoSend, you\u2019ll need to open up \u2018Broadcasts\u2019 so that you can access your email template. From there, it\u2019s simply a case of pasting in the content.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"There are drag and drop options available for headings, images, dividers, buttons plus custom HTML. All of which allows you to easily customise the look and feel of your template, so that it will best appeal to your target audience.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 4: Schedule Your Newsletter\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"241\",src:\"https://framerusercontent.com/images/pZo2bWQb3KzmwbgIlEgpRyOtWA.png\",srcSet:\"https://framerusercontent.com/images/pZo2bWQb3KzmwbgIlEgpRyOtWA.png?scale-down-to=512 512w,https://framerusercontent.com/images/pZo2bWQb3KzmwbgIlEgpRyOtWA.png 1000w\",style:{aspectRatio:\"1000 / 482\"},width:\"500\"}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019re happy with your newsletter it\u2019s time to send it!\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"You can directly send your newsletter there and then. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Or you can use the \u2018\",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/send-scheduled-emails-with-ecosend-scheduled-broadcasts\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Scheduled Broadcasts\"})}),\"\u2019 function, which allows you to set the date and time your newsletter will be sent at in advance. This is handy if you\u2019re busy or will be out of office when you want your newsletter to go out.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"There are also options to send to your entire contact list, or you can segment your list based on smart groups. Alternatively, you can also segment by various filters. Either way, segmentation helps you reach the right customer with the right messaging. \"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 5: Measure The Results Using EcoSend Insights\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"481\",src:\"https://framerusercontent.com/images/YrziLBZdgnAk3Zrzg9VbICcoiw.png\",srcSet:\"https://framerusercontent.com/images/YrziLBZdgnAk3Zrzg9VbICcoiw.png?scale-down-to=512 512w,https://framerusercontent.com/images/YrziLBZdgnAk3Zrzg9VbICcoiw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YrziLBZdgnAk3Zrzg9VbICcoiw.png 1645w\",style:{aspectRatio:\"1645 / 962\"},width:\"822\"}),/*#__PURE__*/t(\"p\",{children:[\"Having an EcoSend account also gives you access to a wealth of data through EcoSend Insights. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Some of the stats that you can view include:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Bounce rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Bounces\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Click-to-open rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Clicks\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Clickthrough rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Complaint rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Complaints\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Open rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Opens\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Sends\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Unsubscribe rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Unsubscribes\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Use this information to track the performance of your newsletters (and email campaigns as a whole!) so that you can maximise the success, and ultimately the profitability of your campaigns.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Email Newsletters FAQs\"})}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve answered some of the most common questions relating to email newsletters below. \"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a business ensure of any aspect of email newsletters, you can also schedule a free demo. \"}),/*#__PURE__*/e(\"p\",{children:\"Just drop us a message and we\u2019ll be right with you!\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Is An Email Newsletter?\\xa0\"})}),/*#__PURE__*/t(\"p\",{children:[\"An email newsletter is a regular campaign (i.e. sent on a weekly, monthly or quarterly basis) which is sent to subscribers who have opted in to your campaigns. Newsletters are fantastic ways to share company or product updates, while helping users get the most out of your services as a whole. With average industry ROIs standing at \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/7-tips-to-maximise-email-roi-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$42 for every $1 spent\"})}),\" for email marketing, newsletters are one of the many ways you can generate leads and boost sales for your business.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How To Write An Email Newsletter\"})}),/*#__PURE__*/e(\"p\",{children:\"Cover your ears, ChatGPT. The secret to writing a great email newsletter is to consider what will create value for your subscribers. There\u2019s no need to get Charles Dickens about it. Simply write about what\u2019s going on behind the scenes in your company, plus any other snippets of interest. At EcoSend, we also like to make our newsletter a team effort so that everyone gets a say. Be sure to proofread and you\u2019re good!\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"When Is The Best Time To Send An Email Newsletter?\"})}),/*#__PURE__*/e(\"p\",{children:\"Research suggests the best time to send a newsletter is in the middle of the week between 1pm-3pm. At EcoSend, our newsletter is currently sent out at 2pm. But we do things slightly differently by sending on a Friday, since our newsletter is based on what\u2019s new this week. We also recommend using EcoSend Insights to monitor your campaign performance, as optimal send times may vary depending on the location of your audience, plus your overall niche.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How To Design An Email Newsletter\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"In EcoSend, we give you the option to use our drag and drop editor so that you can easily customise the design of your newsletter. Alternatively, you can import a template or even go old school with a plain text email.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend - Send Your Newsletters From Our Climate-Conscious Email Platform\"})}),/*#__PURE__*/t(\"p\",{children:[\"While you\u2019re here, we\u2019d appreciate it if you would sign up for the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Weekly newsletter\"})}),\"!\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"But if you\u2019d like to find out more about switching your email marketing to EcoSend, we can help you with that too.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Scroll up to start your free trial of EcoSend. Or if you\u2019d like to chat with us first about your email needs as a business, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"please drop us a message\"})}),\".  \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"You can also get to know us by listening to the \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/playlist?list=PLXV81ZEfca7HBR4vV7h1p17Ib08_fzJg-\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Podcast.\"})}),\" \uD83C\uDF99\uFE0F\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Happy newsletter making!\"]})]});export const richText5=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Starting today (December 1st, 2023) Google will start deleting inactive accounts. \"}),/*#__PURE__*/t(\"p\",{children:[\"In addition to the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/the-huge-changes-coming-to-gmail-yahoo-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"huge changes coming to Gmail and Yahoo in early 2024\"})}),\", the move to delete inactive user accounts is another important update you need to know about. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Will Google's inactive account policy affect me?:\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u2705 - I have a Google account I haven't opened in a while\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2705 - I'm an email marketer with Gmail addresses on my list\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"If either of the above applies to you - it\u2019s \",/*#__PURE__*/e(\"em\",{children:\"highly likely \"}),\"this latest update will affect you. \"]}),/*#__PURE__*/t(\"p\",{children:[\"So here\u2019s what you need to know, whether you do email marketing through \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend\"})})}),\". Or if you simply own a Google account you haven't accessed in a while. \"]}),/*#__PURE__*/e(\"h2\",{children:\"Why Are Google Deleting Accounts?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/Zii84u4FcUFEuMEzlbK93vb1H2k.png\",srcSet:\"https://framerusercontent.com/images/Zii84u4FcUFEuMEzlbK93vb1H2k.png?scale-down-to=512 512w,https://framerusercontent.com/images/Zii84u4FcUFEuMEzlbK93vb1H2k.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Zii84u4FcUFEuMEzlbK93vb1H2k.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/t(\"p\",{children:[\"In May 2023, Google announced \",/*#__PURE__*/e(o,{href:\"https://blog.google/technology/safety-security/updating-our-inactive-account-policies/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"in a post\"})}),\" that it would start deleting inactive Google accounts which give users access to tools such as Gmail, Google Drive and YouTube. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Google states the move is to \u201Cprotect our users from security threats, like spam, phishing scams and account hijacking.\u201D\"]}),/*#__PURE__*/t(\"p\",{children:[\"Its internal analysis found that so-called \u2018abandoned accounts\u2019 are more likely to be used by scammers and spammers including for the purposes of identify theft. Therefore, in a bid to improve security and overall user experience across Google products, accounts which haven\u2019t been accessed in 2 years will be deleted. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/spam-emails-killing-planet\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\u2019s own research found that 88 billion spam emails\"})}),\" are sent every day. As well as being annoying, spam emails also generate CO\u2082 contributing towards climate change. At present, \",/*#__PURE__*/e(\"strong\",{children:\"87% of all emails sent\"}),\" are considered spam.\"]}),/*#__PURE__*/e(\"p\",{children:\"Although Google\u2019s motive isn\u2019t directly related to climate change, the want to delete old user accounts is part of one giant cleanup of the platform. As a result, both users and the planet are set to benefit. \"}),/*#__PURE__*/e(\"h2\",{children:\"How To Stop Google Deleting Your Account\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"380\",src:\"https://framerusercontent.com/images/3qt8NcbgHXGf7Uh4pYxPF73DAQ.png\",srcSet:\"https://framerusercontent.com/images/3qt8NcbgHXGf7Uh4pYxPF73DAQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/3qt8NcbgHXGf7Uh4pYxPF73DAQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3qt8NcbgHXGf7Uh4pYxPF73DAQ.png 1483w\",style:{aspectRatio:\"1483 / 760\"},width:\"741\"}),/*#__PURE__*/e(\"p\",{children:\"Google will send notifications to alert users their account will be deleted, though this of course relies on having a recovered email attached to the account to receive notice. \"}),/*#__PURE__*/t(\"p\",{children:[\"Therefore, many users \",/*#__PURE__*/e(\"em\",{children:\"may not be aware\"}),\" that their accounts will be deleted until they go to log in and find the account no longer exists. \"]}),/*#__PURE__*/e(\"p\",{children:\"If you don\u2019t wish to keep an old Google account, then there\u2019s no need to take any action. That said. logging in and deleting the account will reduce the chances that your account can be hacked and used by spammers or scammers in the future. \"}),/*#__PURE__*/e(\"p\",{children:\"As well as helping to protect your personal information, removing any inactive accounts will also reduce your digital carbon footprint.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"However, if that account has any value attached (i.e. any important files or messages you wish to save) then you might want to hop on today and keep that account active.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Sign in to your inactive Google account and perform one of the following options:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"- Perform a Google search\"]}),/*#__PURE__*/e(\"p\",{children:\"- Read or send an email\"}),/*#__PURE__*/e(\"p\",{children:\"- Watch a YouTube video\"}),/*#__PURE__*/t(\"p\",{children:[\"- Sign into a 3rd party app or service\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Any such activity will break the 2 year inactivity period, signifying to Google that the account is still active after all. \"]}),/*#__PURE__*/e(\"p\",{children:\"So long as the account remains active going forward, Google won't delete it specifically due to its new inactive account policy. \"}),/*#__PURE__*/e(\"h2\",{children:\"What Email Marketers Need To Know About Google Account Deletions\\xa0\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"333\",src:\"https://framerusercontent.com/images/t5nttofJ88PIZ00k97xZtwlqNnw.jpg\",srcSet:\"https://framerusercontent.com/images/t5nttofJ88PIZ00k97xZtwlqNnw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/t5nttofJ88PIZ00k97xZtwlqNnw.jpg 1000w\",style:{aspectRatio:\"1000 / 667\"},width:\"500\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Starting December 1st, 2023 email marketers may notice the following changes:\\xa0\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Your deliverability rates may drop suddenly\"}),\" - If any of your list contains Gmail addresses which subscribed at least 2 years ago these accounts may be automatically deleted by Google if they've become inactive. This means that when you send out your campaigns to these addresses, they won\u2019t reach that account anymore. As a sender, you won\u2019t be alerted by Google, but may notice sudden drops in overall campaign performance. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Inactive account deletions are actually a good thing\"}),\" - It might seem like a bad thing to lose subscribers from your email list. But the simple fact is that if users aren\u2019t even accessing their email accounts, they \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/marketing-glossary/email-list-scrubbing\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"are also not interacting with your email campaigns\"})}),\". Therefore, removing inactive subscribers is actually for everyone\u2019s benefit. It will also prevent you from paying to upgrade your account limits just to send emails which will never deliver a return on your investment.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Take these steps next to protect your list:\\xa0\"})}),/*#__PURE__*/t(\"p\",{children:[\"Inactive or lost subscribers just won\u2019t do. So let\u2019s help you fix that to maximise the ROI of your marketing campaigns. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"1. Gather new active subscribers (and therefore \",/*#__PURE__*/e(\"strong\",{children:\"active leads\"}),\" for your business! \uD83D\uDD25) by using \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features/forms\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Forms\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/3iSLjW0UYLoLVXVjRp66K7hwxYU.png\",srcSet:\"https://framerusercontent.com/images/3iSLjW0UYLoLVXVjRp66K7hwxYU.png?scale-down-to=512 512w,https://framerusercontent.com/images/3iSLjW0UYLoLVXVjRp66K7hwxYU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3iSLjW0UYLoLVXVjRp66K7hwxYU.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/t(\"p\",{children:[\"Place your email subscriber form in a prominent place on your website to encourage new subscribers. Crucially, double opt-in will ensure that any sign-ups are genuine, so that your email campaigns are sent to credible leads. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"2. Next, log into your EcoSend dashboard where you can toggle the status of your subscribers to reveal \u2018disengaged\u2019 subscribers.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"You'll need to \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"create an EcoSend account\"})}),\" if you haven't already to access this tool. \"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"714\",src:\"https://framerusercontent.com/images/iDPIJjDajn14woT7M1hPOgM9UIQ.png\",srcSet:\"https://framerusercontent.com/images/iDPIJjDajn14woT7M1hPOgM9UIQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/iDPIJjDajn14woT7M1hPOgM9UIQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/iDPIJjDajn14woT7M1hPOgM9UIQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/iDPIJjDajn14woT7M1hPOgM9UIQ.png 2853w\",style:{aspectRatio:\"2853 / 1428\"},width:\"1426\"}),/*#__PURE__*/t(\"p\",{children:[\"Send these contacts a re-engagement campaign with EcoSend email automation. If you don\u2019t hear back, it\u2019s time to remove these contacts from your list to allow fresh leads to take their place. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"3. Every few months, keep an eye on your subscribers.\\xa0Repeat the above steps so that your list contains active leads. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Send Emails That Plant Trees \u2709\uFE0F \uD83C\uDF33\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"727\",src:\"https://framerusercontent.com/images/eUTutx13h2x4wH69J63orWvVEkg.png\",srcSet:\"https://framerusercontent.com/images/eUTutx13h2x4wH69J63orWvVEkg.png?scale-down-to=512 512w,https://framerusercontent.com/images/eUTutx13h2x4wH69J63orWvVEkg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eUTutx13h2x4wH69J63orWvVEkg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/eUTutx13h2x4wH69J63orWvVEkg.png 2854w\",style:{aspectRatio:\"2854 / 1454\"},width:\"1427\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Beyond Google updates, here\u2019s another piece of information you need to know: \"}),\"Your online habits generate CO\u2082 including sending and receiving emails.\"]}),/*#__PURE__*/e(\"p\",{children:\"As much as 26g of CO\u2082 is created every time an email is sent. With over 300 billion emails sent every day, that\u2019s a problem.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend runs on renewable energy sources to reduce the carbon footprint of your campaigns. So if you do any kind of email marketing, you could become a greener business just by making the switch to EcoSend.\"}),/*#__PURE__*/e(\"p\",{children:\"We re-invest some of our profits into climate-related causes, and we\u2019ll plant trees on behalf of your business just for using us. \"}),/*#__PURE__*/t(\"p\",{children:[\"All without having to miss out on the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"features\"})}),\" you need to send incredible email campaigns! \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"What are you waiting for?  \u27A1\uFE0F \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Sign up for your free trial of EcoSend today\"})})}),\".\\xa0\"]})]});export const richText6=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"As businesses and even as individuals, we spend much of the year thinking about how to lower our emissions to become more climate-conscious.\"}),/*#__PURE__*/t(\"p\",{children:[\"Yet, all of that seems to go out of the window when Black Friday rolls around. The American\\xa0retail holiday which has since been adopted elsewhere generates \\xa38.74bn in sales in the UK alone - \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"but at what cost to the planet?\"})}),\"\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a simple fact that being encouraged to purchase as much stuff as possible goes against the basic need to protect the planet from the looming threat of climate change.\"}),/*#__PURE__*/t(\"p\",{children:[\"So before you send that Black Friday Campaign or even consider some impulse 'bargain hunting' yourself - here are the key stats you need to know from the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" team when it comes to Black Friday and the cost to the environment.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"80% Of Items Purchased On Black Friday End Up In Landfill\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"333\",src:\"https://framerusercontent.com/images/Y0W7PzP7Zb28lhc5MAVXl9mk0A.jpg\",srcSet:\"https://framerusercontent.com/images/Y0W7PzP7Zb28lhc5MAVXl9mk0A.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Y0W7PzP7Zb28lhc5MAVXl9mk0A.jpg 1000w\",style:{aspectRatio:\"1000 / 667\"},width:\"500\"}),/*#__PURE__*/t(\"p\",{children:[\"Whether it\u2019s fridges or gadgets you have your eye on - \",/*#__PURE__*/e(\"strong\",{children:\"80%\"}),\" of items purchased on Black Friday along with the plastic packaging they are wrapped in will be disposed of. Some items will be discarded after just one use. That\u2019s according to research by Green Alliance and Resource Recovery From Waste.\"]}),/*#__PURE__*/e(\"p\",{children:\"The thing about Black Friday is it encourages us to buy, buy, buy - using clever retail psychology tricks to get us to purchase anything and everything. \"}),/*#__PURE__*/e(\"p\",{children:\"As a result, shoppers may be tempted to purchase items they weren\u2019t even considering buying until they were exposed to marketing campaigns for that item.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Promises of 'amazing deals' don\u2019t always ring true either, with research by \",/*#__PURE__*/e(o,{href:\"https://www.which.co.uk/topic/black-friday\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Which?\"})}),\" finding that only \",/*#__PURE__*/e(\"strong\",{children:\"2%\"}),\" of Black Friday 2023 offers were at their actual cheapest price. \"]}),/*#__PURE__*/t(\"p\",{children:[\"In other words, \",/*#__PURE__*/e(\"strong\",{children:\"98% \"}),\"of the items purchased on Black Friday \",/*#__PURE__*/e(\"strong\",{children:\"offer no actual savings\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Emissions From Delivery Trucks Are 94% Higher During Black Friday\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"333\",src:\"https://framerusercontent.com/images/C7H2oB3QYcMnWiRbgtsmWH9yGM.jpg\",srcSet:\"https://framerusercontent.com/images/C7H2oB3QYcMnWiRbgtsmWH9yGM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/C7H2oB3QYcMnWiRbgtsmWH9yGM.jpg 1000w\",style:{aspectRatio:\"1000 / 667\"},width:\"500\"}),/*#__PURE__*/t(\"p\",{children:[\"All those goods bought online during Black Friday need to be delivered. Research by \",/*#__PURE__*/e(o,{href:\"https://www.transportenvironment.org/discover/black-friday-exposes-dark-side-of-trucking/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Transport & Environment\"})}),\" found that truck CO\u2082 pollution is up by 94% during the week of Black Friday. This amounts to \",/*#__PURE__*/e(\"strong\",{children:\"1.2 million tonnes of CO\u2082.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"It added that the extra pollution from this week alone is the equivalent of taking 3,500 return flights between Paris and New York.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"While electric delivery vehicles do exist, Transport & Environment states they account for just 1% of all new delivery vehicles sold. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The current plans are to phase out petrol and diesel cars by 2030 and ban the sale of non-zero emission HGVs from 2040. However, with these dates still sometime in the future, it is likely that every Black Friday for the foreseeable will continue to generate these seismic CO\u2082 emissions just from delivery vehicles alone. \"]}),/*#__PURE__*/e(\"h2\",{children:\"How Many Emails Are Sent On Black Friday?\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"334\",src:\"https://framerusercontent.com/images/SrQvBduRbpfrruWJA5T5fc27qQ.jpg\",srcSet:\"https://framerusercontent.com/images/SrQvBduRbpfrruWJA5T5fc27qQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/SrQvBduRbpfrruWJA5T5fc27qQ.jpg 1000w\",style:{aspectRatio:\"1000 / 669\"},width:\"500\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to Black Friday waste and pollution, most people probably wouldn\u2019t think about their online activity including email marketing.\"}),/*#__PURE__*/e(\"p\",{children:\"In reality, all data requires energy to be created, stored and shared. So whether you\u2019re watching videos on YouTube, shopping online or opening email campaigns - all of our digital habits have a carbon footprint. \"}),/*#__PURE__*/e(\"p\",{children:\"For email specifically, every email sent generates up to 26g of CO\u2082 depending on its size.\"}),/*#__PURE__*/t(\"p\",{children:[\"The EcoSend team estimates that for Black Friday 2023, around \",/*#__PURE__*/e(\"strong\",{children:\"50 billion emails will be sent\"}),\". This is based on our research where we've combined figures from other email providers about their Black Friday email sending statistics.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"So when it comes to the prospect of 50 billion Black Friday email campaigns being sent this year - 26g of potential CO\u2082 \",/*#__PURE__*/e(\"em\",{children:\"per message\"}),\" soon adds up. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"As an email marketing platform ourselves, we\u2019ve decided not to take part in Black Friday. Our systems also run on renewable energy sources to reduce the carbon footprint of campaigns sent through our platform. \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/30-billion-emails-sent-on-black-friday-did-you-know-they-have-a-carbon-footprint-too\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"We\u2019re also planting 500 trees\"})}),\" to help offset some of the CO\u2082 generated by other email providers.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Do you do any kind of email marketing? Check how much CO\u2082 your campaigns generate with the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/carbon-calculator\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Email Campaign Carbon Calculator\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"25% More Waste Is Produced During The Week Of Black Friday\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"333\",src:\"https://framerusercontent.com/images/ELMcnJDaxHKzbUyGXd8v24voxNs.jpg\",srcSet:\"https://framerusercontent.com/images/ELMcnJDaxHKzbUyGXd8v24voxNs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ELMcnJDaxHKzbUyGXd8v24voxNs.jpg 1000w\",style:{aspectRatio:\"1000 / 667\"},width:\"500\"}),/*#__PURE__*/t(\"p\",{children:[\"In the United States alone, one million tonnes of extra rubbish is produced in the week which covers Black Friday and Cyber Monday, \",/*#__PURE__*/e(o,{href:\"https://www.nbcnews.com/better/lifestyle/want-give-present-earth-cut-down-holiday-waste-ncna1082356\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"CNBC\"})}),\" reports.\\xa0This equates to \",/*#__PURE__*/e(\"strong\",{children:\"25% more waste\"}),\" than usual. \"]}),/*#__PURE__*/e(\"p\",{children:\"While plastic packaging is a problem, much of the waste produced around this time is actually related to gift wrap. \"}),/*#__PURE__*/e(\"p\",{children:\"Gift wrapping is also a wasteful issue in the UK, as we bin 108 million rolls or 384,400km worth a year - enough to reach the moon according to GWP Group.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What Are Some Eco-Friendly Alternatives To Black Friday? \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"333\",src:\"https://framerusercontent.com/images/aglAsmzJM4EIKswUbkHuHD7cFY.jpg\",srcSet:\"https://framerusercontent.com/images/aglAsmzJM4EIKswUbkHuHD7cFY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/aglAsmzJM4EIKswUbkHuHD7cFY.jpg 1000w\",style:{aspectRatio:\"1000 / 667\"},width:\"500\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Buy Nothing Day \"}),\"- As the name suggests, \",/*#__PURE__*/e(o,{href:\"http://www.buynothingday.co.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Buy Nothing Day\"})}),\" involves not caving in to purchase fast fashion or any other impulse purchases on Black Friday. Aptly, Buy Nothing Day falls on the same day as Black Friday, which for 2023 is on the 24th of November. \"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Giving Tuesday\"}),\" - On the 28th of November it\u2019s \",/*#__PURE__*/e(o,{href:\"https://www.givingtuesday.org.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Giving Tuesday\"})}),\". The aim of Giving Tuesday is to donate goods such as food or clothes to those in need. You can also give your time to help others, whether you volunteer at a food bank or organise a clean up in your local area. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Practice considered purchasing\"}),\" - Whenever you buy anything (even if it\u2019s not around Black Friday) consider whether you have a genuine need for that item. Also look for products or materials which offer a long lifespan, along with items that don\u2019t just cater to the latest trends. As well as lowering your personal carbon footprint, more thoughtful purchasing can also help you save money over the long run. \"]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Switch To Our Sustainable Email Marketing Platform To Lower The CO\u2082 Of Your Campaigns\\xa0\u2709\uFE0F \uD83C\uDF33\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"722\",src:\"https://framerusercontent.com/images/Ir0lE0zy9uLcneKLR8pT7DmdF0.png\",srcSet:\"https://framerusercontent.com/images/Ir0lE0zy9uLcneKLR8pT7DmdF0.png?scale-down-to=512 512w,https://framerusercontent.com/images/Ir0lE0zy9uLcneKLR8pT7DmdF0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Ir0lE0zy9uLcneKLR8pT7DmdF0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/Ir0lE0zy9uLcneKLR8pT7DmdF0.png 2848w\",style:{aspectRatio:\"2848 / 1445\"},width:\"1424\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a business, you might have discovered that emails have a carbon footprint for the first time today after reading this post.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We know that when it comes to lowering your CO\u2082 as a business, it can be difficult to know where to start. But when it comes to your email campaigns, switching to EcoSend can instantly lower your emissions. That\u2019s because our systems run on renewable energy sources, and we\u2019ll plant trees on your behalf just for using us.\"}),/*#__PURE__*/t(\"p\",{children:[\"Try EcoSend for free by\",/*#__PURE__*/e(\"strong\",{children:\" \"}),/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=start-free-header\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"signing up for your free trial\"})})}),/*#__PURE__*/e(\"strong\",{children:\".\"}),\"\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Have any questions about how EcoSend works, including how we can lower the carbon footprint of your campaigns? \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Drop us a message\"})}),\" and we\u2019ll be right with you.\\xa0\"]})]});export const richText7=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"We are planting trees this Black Friday to offset some of the carbon emissions produced by the UK\u2019s email campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"Falling on November 24, 2023, Black Friday is one of the most significant dates in the UK retail calendar. It follows Thanksgiving in the US and traditionally marks the start of the Christmas shopping season. \"}),/*#__PURE__*/e(\"p\",{children:\"Despite a decline in UK interest from 61% in 2022 to 44% in 2023, Black Friday is still anticipated to generate \\xa38.4 billion in UK revenue.\"}),/*#__PURE__*/t(\"p\",{children:[\"While Black Friday boosts sales, many businesses overlook its environmental costs. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Here at \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"EcoSend\"})})}),\", we're on a mission to reduce the CO\u2082 generated through email marketing, and Black Friday couldn't be a better place to start, since this holiday is one of the most wasteful of the entire year.  \"]}),/*#__PURE__*/e(\"h2\",{children:\"The Carbon Footprint Of Black Friday\"}),/*#__PURE__*/e(\"p\",{children:\"This year's Black Friday is projected to produce 429,000 metric tonnes of greenhouse gas emissions solely from product deliveries, equivalent to the emissions from 435 round-trip flights between London and New York. \"}),/*#__PURE__*/e(\"p\",{children:\"Additionally, an estimated 80% of products bought on Black Friday are expected to end up in landfills, be incinerated, or be recycled inadequately. This accounts for the physical impact, without considering the CO\u2082 generated from digital activities.\"}),/*#__PURE__*/e(\"p\",{children:\"Every online activity, including email marketing campaigns, has a climate impact. Research indicates that sending one email can generate up to 26g of CO\u2082 emissions. As global email sending is predicted to reach 376.4 billion/day in 2025, the emissions issue is escalating. \"}),/*#__PURE__*/e(\"p\",{children:\"At EcoSend, our mission is to eliminate the carbon emissions of email marketing by offsetting and reducing the emissions from email campaigns. This Black Friday is no exception.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Recognizing the environmental damage associated with consumerism, some businesses, including REI, IKEA, Monki, Me+Em, Veja, Lucy & Yak, and Patagonia, choose not to participate.\"}),/*#__PURE__*/e(\"h2\",{children:\"Switching Up Black Friday For Green Friday \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/wFuSC9DeG3MzxO8VLO4v3FZF1NE.jpeg\",srcSet:\"https://framerusercontent.com/images/wFuSC9DeG3MzxO8VLO4v3FZF1NE.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/wFuSC9DeG3MzxO8VLO4v3FZF1NE.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/wFuSC9DeG3MzxO8VLO4v3FZF1NE.jpeg?scale-down-to=2048 2048w,https://framerusercontent.com/images/wFuSC9DeG3MzxO8VLO4v3FZF1NE.jpeg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:\"As the world's first climate-conscious email marketing platform, we believe opting out isn't enough; action is necessary. To make a small impact on Black Friday emissions, we've decided to plant 500 trees through our tree-planting partners, Treeapp and Tree-Nation. \"}),/*#__PURE__*/t(\"p\",{children:[\"If each of the 5.6 million UK businesses, sends just 1000 emails each, this would total 5.6 billion emails. Using our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/carbon-calculator\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Carbon Calculator\"})}),\" it is equivalent to 652.37 million grams of carbon or the distance of driving 1.6 million miles in a car, which would get you to the moon and back 3.3 times.\"]}),/*#__PURE__*/e(\"p\",{children:\"James Gill, co-founder of EcoSend, states that \u201COffsetting alone won\u2019t solve the climate emergency. But by raising awareness of the carbon footprint of digital activities this Black Friday, we hope to underscore that everything we do \u2014\\xa0even browsing online stores and sending emails \u2014 has an impact on the climate.\u201D\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Businesses can take steps to reduce their digital carbon footprint beyond Black Friday. Climate-conscious businesses are approaching digital sustainability by investing in web hosting and data centres powered by renewable energy, deleting old data that no longer needs to be stored, improving their web presence and email sending by compressing image attachments, unsubscribing from emails, segmenting email lists, and being more mindful of the emails sent. \"}),/*#__PURE__*/e(\"p\",{children:\"These small changes can make a significant impact. Businesses have a responsibility to the environment, and offsetting or lowering emissions is crucial, especially as we approach the UK Net Zero target in 2050.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Want To Reduce Your Email Carbon Footprint? Switch To EcoSend Today \u2709\uFE0F \uD83C\uDF33\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"722\",src:\"https://framerusercontent.com/images/Ir0lE0zy9uLcneKLR8pT7DmdF0.png\",srcSet:\"https://framerusercontent.com/images/Ir0lE0zy9uLcneKLR8pT7DmdF0.png?scale-down-to=512 512w,https://framerusercontent.com/images/Ir0lE0zy9uLcneKLR8pT7DmdF0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Ir0lE0zy9uLcneKLR8pT7DmdF0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/Ir0lE0zy9uLcneKLR8pT7DmdF0.png 2848w\",style:{aspectRatio:\"2848 / 1445\"},width:\"1424\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world's first climate-conscious email marketing platform. With EcoSend, you'll still get all the tools and features you need to send amazing campaigns. However, EcoSend runs on renewable energy sources and we'll plant trees on behalf of your business.\"}),/*#__PURE__*/t(\"p\",{children:[\"Sign up for your \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=get-started\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"free trial of EcoSend\"})})}),\" today to switch to a greener way of doing all things email marketing. \"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sources \"})}),/*#__PURE__*/e(\"p\",{children:\"1 https://www.pwc.co.uk/press-room/press-releases/spending-for-black-friday-anticipated-to-fall-by-almost-a-quarter.html\"}),/*#__PURE__*/e(\"p\",{children:\"2 https://www.statista.com/statistics/1422724/uk-black-friday-awareness/\"}),/*#__PURE__*/e(\"p\",{children:\"3 https://www.wastemanaged.co.uk/black-friday-waste/\"}),/*#__PURE__*/e(\"p\",{children:\"4 https://phys.org/news/2019-11-black-friday.html   \"}),/*#__PURE__*/e(\"p\",{children:'5 CO\u2082 emission estimates based on research from Mike Berners-Lee and his book \"How Bad are Bananas?: The Carbon Footprint of Everything\", along with further information and research from The Carbon Literacy Project.'}),/*#__PURE__*/e(\"p\",{children:\"6 https://www.gov.uk/government/statistics/business-population-estimates-2023/business-population-estimates-for-the-uk-and-regions-2023-statistical-release#:~:text=At%20the%20start%20of%202023%3A,of%20the%20total%20business%20population \"})]});export const richText8=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"We\u2019ve just rolled out some great improvements to the domain setup experience in \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"DNS and domains are a complicated business.\"}),/*#__PURE__*/e(\"p\",{children:\"Even experienced web developers can get caught up with a finicky DNS setting, and in a worst case scenario, doing something wrong with your DNS can take your whole website offline. No one wants that!\"}),/*#__PURE__*/e(\"p\",{children:\"From speaking with customers, we know that all you want to do is \u201Cget in, and send!\u201D \u2014 you don\u2019t want to spend any more time than you need to wading through your domain provider\u2019s complex labyrinth of settings screens to get a \u201CCNAME\u201D record.  \"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s why we\u2019ve been working hard to make adding your domain to EcoSend as easy as possible.\"}),/*#__PURE__*/e(\"h2\",{children:\"Here\u2019s A Few Of The Changes \"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The area of settings previously known as \u201CEmail Sending\u201D is now called \u201CDomains\u201D to clarify where you go to add your domain. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"We\u2019ve simplified the Domains settings screen so there\u2019s less to distract you.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"We\u2019ve rethought the \u201CAdd Domain\u201D flow, with a new experience, and helpful hints to ensure you enter the correct domain name during setup.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"We\u2019ve completely redesigned the Domain setup screen with smart detection of your domain name provider (e.g. GoDaddy, Cloudflare, etc). This means we\u2019re now able to give you instructions tailored to your provider, and even link to the correct screen for you to go and set things up. All of this happens behind the scenes, so you can more confidently set up your domain and stop second guessing generic instructions that are common in other email marketing platforms.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can now email the domain setup instructions to a developer with a single click.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"We\u2019ve made it possible to remove a domain \u2014 eliminating a little frustration for anyone who ever added a fake testing domain to try out the process in the past.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"We\u2019ve also moved \u201CShared Sender Profiles\u201D over to the \u201CYour Team\u201D settings screen so they\u2019re in the same place as where you manage sender email addresses across your team.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"All of these improvements are now available to all EcoSend customers.\"}),/*#__PURE__*/t(\"p\",{children:[\"We\u2019ve been working really hard to make this process as effortless as possible. If you\u2019ve been stuck with setup before, there\u2019s never been \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=start-free-header\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"a better time to try EcoSend\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Let us know what you think!\"})]});export const richText9=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"It\u2019s essential that when you send an \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email campaign\"})}),\" it looks great for everyone. \"]}),/*#__PURE__*/e(\"p\",{children:\"But unless your email content has been CSS inlined, that might not be the case.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s because some email providers ignore any CSS that isn\u2019t inline due to safety and security reasons.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Traditionally, writing inline CSS has been a huge hassle in terms of maintaining an HTML document. So by creating our free CSS inliner tool, we wanted to be able to give you beautifully inlined CSS with a single click.  \"}),/*#__PURE__*/e(\"p\",{children:\"Just paste in your HTML, hit \u2018Inline CSS\u2019 and your code will be instantly generated. By using our tool, you can ensure your HTML emails look beautiful, wherever they are viewed.\"}),/*#__PURE__*/e(\"p\",{children:\"A unique feature of our inline CSS tool is that it includes estimated CO2 emissions generated by sending the email to 1,000 recipients. Use this information to assess the climate impact of your email before you hit send.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Access the free EcoSend CSS Inliner tool \u27A1\uFE0F \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/css-inliner/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"https://ecosend.io/css-inliner\"})})}),/*#__PURE__*/e(\"strong\",{children:\" \"})]}),/*#__PURE__*/e(\"h2\",{children:\"What Other Free Email Tools Have EcoSend Made?\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019re still working on the ability to be able to clap and instantly have a cup of tea magically appear on our desks. But in terms of tools to improve your email campaigns, we\u2019ve got you covered!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Our current free tools include an AI subject line generator, campaign URL builder, email carbon calculator and an HTML email builder.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Want to be the first to hear about our next product launch? \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Sign up to the EcoSend Weekly\"})}),\" and you\u2019ll never miss a trick\u2026 or in the case of free tools, a treat!\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"AI Subject Line Generator\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"700\",src:\"https://framerusercontent.com/images/m0sgD5g2ZB3Dt80YBWZaSoXXu0.png\",srcSet:\"https://framerusercontent.com/images/m0sgD5g2ZB3Dt80YBWZaSoXXu0.png?scale-down-to=512 512w,https://framerusercontent.com/images/m0sgD5g2ZB3Dt80YBWZaSoXXu0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/m0sgD5g2ZB3Dt80YBWZaSoXXu0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/m0sgD5g2ZB3Dt80YBWZaSoXXu0.png 2689w\",style:{aspectRatio:\"2689 / 1401\"},width:\"1344\"}),/*#__PURE__*/e(\"p\",{children:\"Subject lines make or break whether someone chooses to open your email or not. 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Once you\u2019re happy with the design, export it in HTML without the need for any coding.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Best of all, HTML email template builder is compatible with most email providers, including \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\"!\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://ecosend.io/free-email-builder/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"View the EcoSend HTML Email Builder\"})})}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Start Your Free Trial Of Our Email Marketing Platform Today\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"658\",src:\"https://framerusercontent.com/images/JsXDC7CCzmVbt1Z0C4w70yS8Vc.png\",srcSet:\"https://framerusercontent.com/images/JsXDC7CCzmVbt1Z0C4w70yS8Vc.png?scale-down-to=512 512w,https://framerusercontent.com/images/JsXDC7CCzmVbt1Z0C4w70yS8Vc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/JsXDC7CCzmVbt1Z0C4w70yS8Vc.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/JsXDC7CCzmVbt1Z0C4w70yS8Vc.png 2312w\",style:{aspectRatio:\"2312 / 1316\"},width:\"1156\"}),/*#__PURE__*/e(\"p\",{children:\"Yet to find an email marketing platform that ticks all the boxes for your business? 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However, our systems run on renewable energy sources and we\u2019ll plant trees on behalf of your company.\"}),/*#__PURE__*/e(\"p\",{children:\"So if you like the sound of sustainable marketing (without having to compromise on the features you need) then we\u2019d like to welcome you aboard.\"}),/*#__PURE__*/t(\"p\",{children:[\"Simply \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=start-free-header\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"start your free trial of EcoSend\"})})}),\" to get started.\\xa0\"]})]});export const richText10=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In search of answers about all things email? \"}),/*#__PURE__*/e(\"p\",{children:\"On the face of it, email is a form of digital communication. 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By sending an email, this means that users don\u2019t have to be online at the same time as their recipients for messages to be sent and received. \"}),/*#__PURE__*/e(\"p\",{children:\"With over 300 billion emails sent each day, email remains one of the most common forms of digital communication. \"}),/*#__PURE__*/e(\"p\",{children:\"While many people use email for personal use, email marketing is also a major growth strategy for businesses. \"}),/*#__PURE__*/e(\"h2\",{children:\"Who Invented Email?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"It is widely considered that Ray Tomlinson sent the first ever email in 1971. Previously, it had been possible to send messages between more than one recipient but only if the same computer was used. Therefore, with the development of the ARPANET system, email could be sent electronically between users on different hosts. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Ray Tomlinson also made email as we know it now possible through inventing the use of the @ sign to separate usernames from the name of their machine. This is something that is still in use today with how email addresses are structured. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"A member of the Internet Hall of Fame, Ray is cited as someone who \u201Cbrought about a complete revolution, fundamentally changing the way people communicate.\u201D\"]}),/*#__PURE__*/e(\"h2\",{children:\"When Was The First Email Sent?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The first email was sent in 1971 by Ray Tomlinson.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Some other key moments in the history of email include:\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1972\"}),\" - Larry Robots created the first email management program capable of forwarding and responding to email messages.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1989\"}),\" - Email software Lotus Notes was released selling 35,000 copies.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1993\"}),\" - AOL Mail launched as a free web-based email service. Best known for its \u2018You\u2019ve got mail!\u2019 jingle, AOL would grow to 9 million subscribers by 1997, making it the world's largest email provider at the time.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1996\"}),\" - Internet Mail by Microsoft is released, and is later renamed Outlook. 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