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  "sources": ["ssg:https://framerusercontent.com/modules/46tUAdRq9z0flfkTp1ul/NzG03lZyy26svwfjffRa/WlsAwarlG-11.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as a}from\"framer-motion\";import*as n from\"react\";export const richText=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Whether you view the Apple Vision Pro as a \u2018$4,000 ski mask\u2019 or the future of computing, the one thing we can all agree on is that it is set to revolutionise how we all experience the internet.\"}),/*#__PURE__*/e(\"p\",{children:\"Fusing digital interactivity within our real-world environment, the Apple Vision Pro works on the concept of spatial technology. \"}),/*#__PURE__*/e(\"p\",{children:\"Giving us the ability to navigate our digital content through hand gestures, voice and even eye movements \u2014 the way we do everything from writing an email to watching a video is set to drastically change.\\xa0  \"}),/*#__PURE__*/t(\"p\",{children:[\"While there\u2019s lots you can do with Apple Vision Pro, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/introducing-ecosend-email-marketing-for-agencies\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"as a marketer\"})}),\" you may be keen to learn how you can adapt your content to make the most of its capabilities to benefit your campaigns.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"So here is how you can harness the incredible potential of Apple Vision Pro as a marketer wanting to drive engagements, leads and sales for your business.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Marketing Within The Realms Of Spatial Computing\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/zm1vHaof2XClGGBPvl2JwCLakrk.png\",srcSet:\"https://framerusercontent.com/images/zm1vHaof2XClGGBPvl2JwCLakrk.png?scale-down-to=512 512w,https://framerusercontent.com/images/zm1vHaof2XClGGBPvl2JwCLakrk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zm1vHaof2XClGGBPvl2JwCLakrk.png 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:'Thus far, we\u2019ve been used to creating marketing campaigns we imagine will be viewed on a computer, tablet or phone. But as Apple states in its official marketing literature, the Apple Vision Pro is about \"freeing the desktop.\"'}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s because the major advancement with the Apple Vision Pro is it's a spatial computing device in the form of a headset. For those new to the concept, spatial computing integrates digital content within our real-world environment.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In some ways, spatial computing is similar to VR and AR, although Apple is clear to state that the Apple Vision Pro shouldn\u2019t be referred to as a virtual reality device.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"However, \",/*#__PURE__*/e(\"em\",{children:\"what we can say for certain\"}),\" is that spatial computing signals a seismic shift in how humans interact with technology and this will inevitably impact your marketing campaigns.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Instead of clicking a mouse or tapping on a keyboard, users can now use their eyes, voice and hand gestures to access content through Apple Vision Pro. \"}),/*#__PURE__*/e(\"p\",{children:\"Therefore, as a marketer, you need to think about people accessing your content from any location and within a variety of formats that are now made possible by Apple Vision Pro, instead of the traditional ways we\u2019ve all been used to for the last few years.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In short, Apple Vision Pro is changing up the experience of using the internet as we know it.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Campaigns Need To Hold Up Against So Much Competition For User Attention\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/yidDu9NLcmPxNcCdiqnVNpOvmIY.jpg\",srcSet:\"https://framerusercontent.com/images/yidDu9NLcmPxNcCdiqnVNpOvmIY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/yidDu9NLcmPxNcCdiqnVNpOvmIY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/yidDu9NLcmPxNcCdiqnVNpOvmIY.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"If the rise in YouTube Shorts and TikTok didn\u2019t already give this away \u2014 our attention spans are getting shorter.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As a marketer, your audiences now want content to get to the point fast and also meet the expectations of the title. \"}),/*#__PURE__*/e(\"p\",{children:\"Plain text emails can still rule the roost even in the era of Apple Vision Pro. But by the same token, if your audience can easily pull up a movie or as Casey Neistat demonstrated \u2014 attract a virtual butterfly to your freshly ordered Krispy Kreme doughnut \u2014 why would they pay attention to irrelevant content instead?\\xa0  \"}),/*#__PURE__*/t(\"p\",{children:[\"Whether you create social media or video marketing campaigns, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-to-use-customer-engagement-to-drive-sales\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"your content should feel engaging \"})}),\"and most importantly relevant to the wants, needs and interests of users more than ever before.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Otherwise, the doughnuts will win in the competition for customer attention. Or anything else your customers happen to be interacting with through their headset. \"}),/*#__PURE__*/e(\"h2\",{children:\"Upping The Quality Of Your Campaigns\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"600\",src:\"https://framerusercontent.com/images/LIBRsR4xMqOywJuntzRqSziz4vI.jpg\",srcSet:\"https://framerusercontent.com/images/LIBRsR4xMqOywJuntzRqSziz4vI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/LIBRsR4xMqOywJuntzRqSziz4vI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/LIBRsR4xMqOywJuntzRqSziz4vI.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/LIBRsR4xMqOywJuntzRqSziz4vI.jpg 2072w\",style:{aspectRatio:\"2072 / 1201\"},width:\"1036\"}),/*#__PURE__*/t(\"p\",{children:[\"Speaking of doughnuts, \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=ukmkjARRwwg\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"The Simpsons predicted\"})}),\" the invention of the Apple Vision Pro back in 2016.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"But now that time has actually come, you should know that as a marketer you can take advantage of the incredible cinematic capabilities of Apple Vision Pro that can drastically up the quality of your visual and audio content.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The Apple Vision Pro has some wild tech specs like a 23 million pixel display, more pixels than a 4K TV for each eye, six world\u2011facing tracking cameras and personalised spatial audio. \"}),/*#__PURE__*/t(\"p\",{children:[\"In true Apple style the list goes on but what this all means for your campaigns is that they will have \",/*#__PURE__*/e(\"strong\",{children:\"never looked or sounded better\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Even within an \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/about\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"email marketing campaign\"})}),\", Apple Vision Pro\u2019s image optimisation feature can ensure images look visually stunning across all devices. \"]}),/*#__PURE__*/e(\"p\",{children:\"So make sure your campaigns are taking full advantage of this.\"}),/*#__PURE__*/e(\"h2\",{children:\"Major Developments In Data-Driven Marketing And Machine Learning For Analytics\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"659\",src:\"https://framerusercontent.com/images/ABSJ8lZT1uvwrBl4Js8Sjh9rBv4.png\",srcSet:\"https://framerusercontent.com/images/ABSJ8lZT1uvwrBl4Js8Sjh9rBv4.png?scale-down-to=512 512w,https://framerusercontent.com/images/ABSJ8lZT1uvwrBl4Js8Sjh9rBv4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ABSJ8lZT1uvwrBl4Js8Sjh9rBv4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ABSJ8lZT1uvwrBl4Js8Sjh9rBv4.png 2507w\",style:{aspectRatio:\"2507 / 1318\"},width:\"1253\"}),/*#__PURE__*/e(\"p\",{children:\"As noted, the Apple Vision Pro doesn\u2019t involve a keyboard or a mouse. With new functionality comes new ways of understanding your audience. Marketers everywhere should be very excited about this! \"}),/*#__PURE__*/e(\"p\",{children:\"Think about it. When trying to measure the performance of our campaigns and adapt our strategy in response (i.e. marketing attribution)\\xa0 \u2014 no technology has ever allowed us to physically see how users look at our campaigns before.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In the coming years, we expect analytics tools to be all over the eye-tracking, voice command and hand gesture capabilities of Apple Vision Pro. \"}),/*#__PURE__*/e(\"p\",{children:\"For instance:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How long do users maintain eye contact with the content for?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Which part of the content do they look at first?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are there any aspects users don't look at?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Which parts of my website are driving the most sales based on eye contact? \"})})]}),/*#__PURE__*/e(\"p\",{children:\"This data can then be used to be able to better understand online audiences and ultimately serve more relevant content that will drive engagements, leads and sales.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Adapting Content For New Ways Of Navigating The Web\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"667\",src:\"https://framerusercontent.com/images/ZVhC01pizqOUImNvwetmaGUDEs.png\",srcSet:\"https://framerusercontent.com/images/ZVhC01pizqOUImNvwetmaGUDEs.png?scale-down-to=512 512w,https://framerusercontent.com/images/ZVhC01pizqOUImNvwetmaGUDEs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ZVhC01pizqOUImNvwetmaGUDEs.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ZVhC01pizqOUImNvwetmaGUDEs.png 2692w\",style:{aspectRatio:\"2692 / 1334\"},width:\"1346\"}),/*#__PURE__*/e(\"p\",{children:\"Apple Vision Pro is a headset that is controlled through hand gestures, voice commands and eye tracking.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Similar to how websites needed to be adapted to be responsive based on the sharp uptake of mobile vs desktop users, it is likely that spatial computing will also result in changes to all forms of digital content. \"}),/*#__PURE__*/e(\"p\",{children:\"On the one hand, you might see the likes of having to redesign a new version of your logo for Apple Vision Pro apps as more work for your team. Likewise, ensuring your marketing content looks good even when made into a giant interactive screen. Not to mention catering towards more voice searches in terms of SEO.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In reality, all of these adaptations will allow your brand to stay relevant while tapping into new audiences. That is, if you\u2019re willing to put the work in including by reading \",/*#__PURE__*/e(o,{href:\"https://developer.apple.com/visionos/submit/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Apple\u2019s developer guidelines\"})}),\" if your brand has an app.\\xa0\\xa0 \"]}),/*#__PURE__*/e(\"p\",{children:\"For ecommerce brands especially, spatial computing offers amazing potential for the direct purchasing of goods online, with virtual storefronts literally jumping into life in our living rooms.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Harnessing The Power Of Apple Vision Pro For Email Campaigns\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"454\",src:\"https://framerusercontent.com/images/FoTLqPaC3hcEZ2mKrAPvvl80UEo.jpg\",srcSet:\"https://framerusercontent.com/images/FoTLqPaC3hcEZ2mKrAPvvl80UEo.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/FoTLqPaC3hcEZ2mKrAPvvl80UEo.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/FoTLqPaC3hcEZ2mKrAPvvl80UEo.jpg 1814w\",style:{aspectRatio:\"1814 / 908\"},width:\"907\"}),/*#__PURE__*/e(\"p\",{children:\"You don\u2019t have to wait until the Apple Vision Pro is released to start benefiting from its incredible capabilities today.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With email generating a $42 ROI for every $1 spent in the year that the Apple Vision Pro is released (2024), now couldn\u2019t be a better time to maximise your email marketing success.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"How to adapt your email marketing for Apple Vision Pro users:\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD79\uFE0F Interactive emails\"}),\": Interactive emails give the ability for users to directly engage with the content within your email, rather than just reading text or clicking links. Since the very foundations of Apple Vision Pro lie in interactivity - \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/5-email-marketing-trends-for-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"interactive emails\"})}),\" are set to be huge.\\xa0\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD0D Segment audiences\"}),\": With so much competition from other apps on the Apple Vision Pro, it\u2019s never been more important to send the \",/*#__PURE__*/e(\"em\",{children:\"right message\"}),\" to the \",/*#__PURE__*/e(\"em\",{children:\"right person\"}),\" in the \",/*#__PURE__*/e(\"em\",{children:\"right way\"}),\" through segmentation. Use your email marketing platform along with Apple Vision Pro\u2019s data-driven insights to deliver more relevant messaging. Look at aspects such as user demographics, behaviour and preferences to personalise your email campaigns.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83E\uDD16 AI email marketing tools\"}),\": When trying to market your products and services in the world of spatial computing, AI (artificial intelligence) is your friend. Try our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/subject-line-generator/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"AI Subject Line Generator\"})}),\" for your next email campaign sent to Apple Vision Pro users.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCAA Strong campaign landing pages\"}),\": Landing pages have always mattered, but now they will be viewed in 23 million pixels through the Apple Vision Pro \u2014 don\u2019t let a poor user experience let you fail at the final hurdle.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Never stop innovating as a team\"}),\": If the Apple Vision Pro has taught us anything, it\u2019s that technology continues to move at a lightning pace. While some things will always be relevant, how you deliver your campaigns should always keep up with new trends and technologies to remain visible in a competitive market.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Apple Vision Pro FAQs\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"520\",src:\"https://framerusercontent.com/images/oSgAfxhM99BX0p9vXOvBoCCaSdo.jpg\",srcSet:\"https://framerusercontent.com/images/oSgAfxhM99BX0p9vXOvBoCCaSdo.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/oSgAfxhM99BX0p9vXOvBoCCaSdo.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/oSgAfxhM99BX0p9vXOvBoCCaSdo.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/oSgAfxhM99BX0p9vXOvBoCCaSdo.jpg 2149w\",style:{aspectRatio:\"2149 / 1040\"},width:\"1074\"}),/*#__PURE__*/t(\"p\",{children:[\"Have more questions or thoughts about the Apple Vision Pro? \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Follow us on \",/*#__PURE__*/e(o,{href:\"https://www.threads.net/@ecosend.io\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Threads\"})}),\" or \",/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/showcase/92718441/admin/feed/posts/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"LinkedIn\"})}),\" and start a conversation with us!\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"What Does The Apple Vision Pro Do?\"}),/*#__PURE__*/e(\"p\",{children:\"Apple Vision Pro is a spatial computing device whereby digital content is immersed within the user\u2019s physical environment. Navigation is made possible through hand gestures, voice commands along with eye tracking. All of which is set to vastly change how we interact with content without directly being on our phones and laptops and even on the move.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"How Much Is Apple Vision Pro?\"}),/*#__PURE__*/e(\"p\",{children:\"In the US, Apple Vision Pro retails at $3,499. At the time of writing, the price of Apple Vision Pro hasn\u2019t been released for other countries, but we expect a similar translation of your equivalent currency. For UK audiences this would be circa \\xa32,800 GBP.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Is The Apple Vision Pro Release Date?\"}),/*#__PURE__*/e(\"p\",{children:\"Apple Vision Pro launched in the US on February 2nd, 2024. The European rollout including the UK is expected sometime in 2024. Apple famously delayed the UK release of the iPad way back in 2012 due to strong demand from the US. So we\u2019ll have to wait and see what happens with the Apple Vision Pro with so much push on the marketing. Typically there is a delay of several months in between North American and European Apple product releases.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Do You Need An iPhone For Apple Vision Pro?\"}),/*#__PURE__*/e(\"p\",{children:\"Not necessarily, although you will need to be part of the Apple ecosystem to use Apple Vision Pro. The device requires an iPhone with iOS 17.2 or later. Alternatively, it is possible to connect with a compatible iPad, Mac or Apple TV.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Step Into The Future Of Email Marketing With EcoSend \u2709\uFE0F \uD83D\uDC40\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/RDwkjuVkAqTWKPaZVb7ej0hYH0.png\",srcSet:\"https://framerusercontent.com/images/RDwkjuVkAqTWKPaZVb7ej0hYH0.png?scale-down-to=512 512w,https://framerusercontent.com/images/RDwkjuVkAqTWKPaZVb7ej0hYH0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/RDwkjuVkAqTWKPaZVb7ej0hYH0.png 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re ready to see marketing in a whole new light, then you don\u2019t have to grab an Apple Vision Pro headset to do so!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Although as you can see from above, we're already dreaming of that day! \uD83D\uDE09\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world\u2019s first sustainable email marketing platform. Just like the Apple Vision Pro, EcoSend is on a mission to do things differently. \"}),/*#__PURE__*/t(\"p\",{children:[\"For us here at \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\", we wanted to reduce the carbon emissions of your email campaigns.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Our systems run on renewable energy sources and we plant trees on your behalf just for using us. Best of all? You don\u2019t have to compromise on all the features you need just for sending greener campaigns. \"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDC49 Give EcoSend a try by claiming \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"your free 7 day trial\"})})}),\". \"]}),/*#__PURE__*/t(\"p\",{children:[\"If you want to chat with us in person (through an Apple Vision Pro or regular video call!) you can also \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/demo\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"schedule a demo with us\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Just passing through and want to learn more about sustainable email marketing? We\u2019d like to welcome you to our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"mailing list\"})}),\".\\xa0\"]})]});export const richText1=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Ever heard the story of how Alex Lieberman started the Morning Brew email newsletter in his college dorm and eventually sold it for $70 million?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you haven\u2019t, go look it up. But before you do, we want to tell you that you too should also start an email newsletter if you haven't already.\"}),/*#__PURE__*/e(\"p\",{children:\"As one of the most effective ways to engage your subscribers, build your business and ultimately grow your empire - email newsletters are one of the best tricks any marketer has up their sleeve. If they are actively writing and sending an email newsletter that is.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For those yet to start an email newsletter, here is why today is the day to change that.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Newsletter Statistics\"}),/*#__PURE__*/e(\"img\",{alt:\"Email newsletter software GoSquared\",className:\"framer-image\",height:\"1560\",src:\"https://framerusercontent.com/images/aPgReznCRnGeLppY3MC1uL16TkU.jpg\",srcSet:\"https://framerusercontent.com/images/aPgReznCRnGeLppY3MC1uL16TkU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/aPgReznCRnGeLppY3MC1uL16TkU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/aPgReznCRnGeLppY3MC1uL16TkU.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/aPgReznCRnGeLppY3MC1uL16TkU.jpg?scale-down-to=4096 4096w,https://framerusercontent.com/images/aPgReznCRnGeLppY3MC1uL16TkU.jpg 4681w\",style:{aspectRatio:\"4681 / 3121\"},width:\"2340\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email has an average $36 ROI for every $1 spent - HubSpot\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"83% of companies with more than 100 employees send a newsletter - Clickydrip\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"There will be 4.6 billion users of email by 2025 - Statista\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"37% of brands are increasing their email budget - HubSpot\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"40% of B2B marketers stated email newsletters are the most critical source to the success of their content marketing plan - Content Marketing Institute\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email newsletters are associated with users with the highest average monthly spend, with 39.4% of those spending $500 or more signed up for them - What If Media Group\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"It\u2019s Cheap To Do\"}),/*#__PURE__*/e(\"p\",{children:\"A lack of money is a common problem when you\u2019re trying to get your idea off the ground. However, this is not the case with an email newsletter, seen as practically anyone can write one.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As demonstrated by the then college student Alex Lieberman - even solopreneurs can start a newsletter. Yes, even if you technically don\u2019t even have a company, let alone an office space.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You don\u2019t need expensive camera equipment as with a TV ad, and you don\u2019t even have to buy digital or physical advertising space. Simply write your email newsletter, find a cool template, preview it and send it.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Sure, over time you might want to refine things a little. But everyone has to start somewhere, and with an email newsletter, it\u2019s a format that\u2019s open to everyone. People don\u2019t expect the razzle-dazzle of video marketing, making it attainable for entrepreneurs with any budget (or none at all, as the case may be).\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Did you know? You can \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"send newsletters through EcoSend\"})})}),/*#__PURE__*/e(\"strong\",{children:\" where we'll also give you a free 7 day trial! \"})]}),/*#__PURE__*/e(\"h2\",{children:\"Newsletters Are A Great Way To Build Relationships\"}),/*#__PURE__*/e(\"p\",{children:\"In this fast-paced digital world we live in, it can be difficult to make genuine connections with your users.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Newsletters hark back to the good old days of letter writing. Only now, your messages will be read on phones, tablets or computer screens making them much easier to receive.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Compared with social media, newsletters have always felt that bit more personal. After all, your newsletter will land right in the inboxes of your subscribers. Plus, everyone on your list has agreed to be there, meaning they do actually want to hear from you. Another win-win!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Use your email newsletter to engage and indeed re-engage your audience. Share personal insights, and anything else of value that will keep those open rates high.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Is Not As Scary As YouTube\"}),/*#__PURE__*/e(\"p\",{children:\"So many founders know the power of video marketing. But, they are afraid to go on camera.\"}),/*#__PURE__*/e(\"p\",{children:\"Writing an email newsletter allows you to take a smaller step that can help you build the confidence to start your own channel, at your own pace. In the meantime, you don\u2019t have to miss out on being able to market your business, because as we know, email also has an incredible ROI.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Maybe you never want to appear on camera, and that\u2019s okay too! Once again, an email newsletter offers a backup everyone is comfortable with. Even if you have a marketing team who will appear on camera on your behalf, an email newsletter is still a direct form of communication between you and your audience.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Corral Different Information In One Place\"}),/*#__PURE__*/e(\"p\",{children:\"As a business, you might have lots of updates or even tokens of knowledge to share with your subscribers. These messages may not suit being announced on your blog, landing pages or social media. So where do you put lots of random information? Well, you craft it all into your email newsletter.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With a newsletter, you can create a format to include any information you like. You can theme it, tailor it to emerging trends, and basically do what you want with it.\"}),/*#__PURE__*/e(\"p\",{children:\"If you use email newsletter software such as EcoSend, you can discover trends about your newsletters too. From there, you can develop a format that works in terms of open rates, engagement and ultimately conversions.\\xa0\"})]});export const richText2=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Imagine carefully crafting an email intended for your loyal subscribers.\"}),/*#__PURE__*/e(\"p\",{children:\"It has everything from persuasive copy to jazzy graphics. Maybe you even threw in a discount code or another amazing incentive to achieve that business goal of yours.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Only the message not only doesn't get read, but doesn't even get \",/*#__PURE__*/e(\"em\",{children:\"received\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Instead, like 20% of all emails sent today, your message ends up in the spam folder rather than the inboxes of your subscribers. Essentially you've wasted your time. Your goals - whether they be to convert a prospect, upsell a new feature or even partake in some customer engagement - look less likely than ever, even though the campaign you made was amazing.\"}),/*#__PURE__*/t(\"p\",{children:[\"Having your email land in spam isn\u2019t just a shame. If it happens often enough it could seriously limit the potential of your business, because one of the most important marketing methods you have at your disposal \",/*#__PURE__*/e(\"strong\",{children:\"literally isn't working properly.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Ensure your emails never end up in the spam folder again, with these 7 top tips. But first, more about the implications of your emails not ending up where they should.\\xa0\"}),/*#__PURE__*/t(\"h2\",{children:[\"The Power Of Email Marketing And Why Spam Is The \",/*#__PURE__*/e(\"em\",{children:\"Enemy\"}),\" Of Your Business\"]}),/*#__PURE__*/e(\"img\",{alt:\"The power of email marketing gosquared\",className:\"framer-image\",height:\"1250\",src:\"https://framerusercontent.com/images/2Jvux0iM99bs1RYcSpXvpBDGzig.png\",srcSet:\"https://framerusercontent.com/images/2Jvux0iM99bs1RYcSpXvpBDGzig.png?scale-down-to=512 512w,https://framerusercontent.com/images/2Jvux0iM99bs1RYcSpXvpBDGzig.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2Jvux0iM99bs1RYcSpXvpBDGzig.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/2Jvux0iM99bs1RYcSpXvpBDGzig.png 2500w\",style:{aspectRatio:\"2500 / 2500\"},width:\"1250\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In 2022, email has an average ROI of $42 for every $1 spent - Oberlo\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"89% of marketers use email as the primary channel for generating leads - Snov.io\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"99% of email users check their emails every day averaging 20 times a day - Hubspot\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Segmenting email lists increases email marketing revenue by 760% - Campaign Monitor\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"4 out of 5 marketers would rather give up social media than email marketing - Lxahub\"})})]}),/*#__PURE__*/e(\"p\",{children:\"For us here at EcoSend - an marketing technology provider since 2006 - having your emails end up in spam is the equivalent of seeing your lottery numbers come up, only to realise you didn\u2019t buy a ticket.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about it. You had everything going for you: the ideal prospect, smart targeting, segmentation, amazing copy, snazzy graphics, and an eye-catching subject line. Only, they NEVER GOT YOUR EMAIL.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a tragedy that just shouldn\u2019t happen, especially when your conversions are at stake. So it\u2019s time to listen up. Quite literally, as the following paragraph will demonstrate.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Are My Emails Going To Spam? - 7 Reasons Along With What To Do\"}),/*#__PURE__*/e(\"p\",{children:\"We have it on good authority that Adele's next album won\u2019t be a set of numbers. Now that 19, 22, 25 and 30 have passed, the only thing that can match that level of orchestra-accompanying sadness is having your email marketing campaigns land in the spam folder.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Spam Fall. Rolling In The Spam. Ironically, these all started with the likes of Adele (and indeed everyday businesses) merely trying to say \u2018Hello\u2019.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"While you might not need any more Adele spam puns originating from this morning\u2019s coffee wearing off, what you do need to know is why your emails are being marked as spam. Plus, what you can do about it.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As we\u2019re about to explain, the answer to why spam happens is in two parts: user actions and mail server perceptions.\"}),/*#__PURE__*/e(\"h3\",{children:\"#1 - Your Recipients Marked Your Emails As Spam\"}),/*#__PURE__*/t(\"p\",{children:[\"In the case of your subscribers hitting that unsubscribe button or worse still marking your email address as spam - It\u2019s not me but \",/*#__PURE__*/e(\"em\",{children:\"definitely you\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Think about all the times you\u2019ve unsubscribed from an email marketing list, and put yourself in the shoes of your subscribers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Maybe you are being sent too many emails (69% of users unsubscribe to email lists due to being sent too many emails according to Webfx), or you simply don\u2019t find the content relevant. Perhaps the graphics fail to load and the email doesn\u2019t translate as intended, hence you just don\u2019t get what the sender is trying to say.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019ve had these types of experiences, then there is a good chance your lost subscribers simply went through the same thing when they received your email. It sucks, but as with most email marketing mistakes, you can definitely recover.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution: \"}),\"Stop taking your email subscriber list for granted. Instead, create a stronger offering where you send fewer emails that are more in tune with what your subscribers really want from you.\"]}),/*#__PURE__*/e(\"h3\",{children:\"#2 - Subject Lines That Are Misleading Or Spam Triggers In Themselves\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s a massive pressure to nail your subject lines because ultimately that short phrase or sentence will either pique the interest of your subscribers or have them gloss over your entire message.\"}),/*#__PURE__*/t(\"p\",{children:[\"But that doesn\u2019t mean you should go crazy with it. Specifically, there are \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/blog/tabid/6307/bid/30684/the-ultimate-list-of-email-spam-trigger-words.aspx\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"394 words alone that are considered to be spam triggers\"})}),\". These include phrases such as \u2018earn extra cash\u2019, \u2018you are a winner\u2019 and \u2018free gift\u2019. Some of these happen to be more obscure phrases, though worryingly there are everyday words on there too.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Beyond words and phrases, strangely formatted fonts, a physical unsubscribe button (rather than text), links to fraudulent websites and even excessive use of punctuation can all land your email in the spam folder. That\u2019s because email servers have grown to learn such behaviours often originate from non-trustworthy sources.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution: \"}),\"Ensure everyone responsible for sending emails in your organisation is familiar with email best practices. Always address senders by name, and make the effort to send both personalised and tailored email marketing campaigns.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"#3 - Your Sending IP Address Has A Bad Reputation\"}),/*#__PURE__*/e(\"p\",{children:\"Look up any 1980s music video that has \u2018bad\u2019 in the title and back then that word seemed really cool.\"}),/*#__PURE__*/t(\"p\",{children:[\"But when your IP looks bad - bad really does mean \",/*#__PURE__*/e(\"em\",{children:\"bad\"}),\". No amount of high budget special effects can save you either.\"]}),/*#__PURE__*/e(\"p\",{children:\"Similar to having a sketchy domain authority, when an IP is associated with spam its reputation will struggle to ever recover.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The reason why a sending IP has a bad reputation is often due to users reporting emails sent from that IP as spam. When this happens often enough, email servers take note.\"}),/*#__PURE__*/e(\"p\",{children:\"Likewise, email servers will also pick up on masses of emails being sent from the same IP which have any of the above spam trigger word characteristics.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution: \"}),\"Ensure those responsible for your email marketing campaigns are trusted individuals or companies. Ideally, you should switch to a new IP address and play by the book from now on. Not sure where your IP stands? Check if your IP is on a blocklist with \",/*#__PURE__*/e(o,{href:\"https://multirbl.valli.org/lookup/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Multirbl\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"#4 - Broken HTML\"}),/*#__PURE__*/e(\"p\",{children:\"Like all other forms of coding, HTML has a very specific format that needs to be followed. When mistakes happen, your emails could be giving off spam triggers without you even realising.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Even if the email does get through to your subscriber\u2019s inboxes, if they see an email that is all over the place, they\u2019ll likely hit unsubscribe anyway.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"#5 - You Don\u2019t Include An Unsubscribe Link\"}),/*#__PURE__*/e(\"p\",{children:\"Granted, it\u2019s kind of ironic that by not including an unsubscribe link either because you forgot, didn\u2019t realise you needed one or are hoping nobody can unsubscribe that you'll still end up losing subscribers.\"}),/*#__PURE__*/e(\"p\",{children:\"However, it\u2019s the law as well as email marketing best practice to include a link where people can choose to no longer receive your messages.\"}),/*#__PURE__*/e(\"p\",{children:\"If you don\u2019t, then you can guarantee the various email providers will notice. That\u2019s because not providing a link where users can opt out in itself is a spam trigger.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution: \"}),\"Although nobody likes to say goodbye, you must still give users the option to do so if that is their wish.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"#6 - Your \u2018From\u2019 Sender Information Is Wrong Or Misleading\"}),/*#__PURE__*/t(\"p\",{children:[\"The \u2018from\u2019 line is \",/*#__PURE__*/e(\"em\",{children:\"supposed\"}),\" to tell your recipients and email providers who that message is from.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Only, some senders use this as an opportunity to add misleading information.\"}),/*#__PURE__*/e(\"p\",{children:\"Even if the sender is genuine, if the 'from' information happens to be incorrect then this also look suspicious to subscribers and mail servers alike.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution:\"}),\" Check your sender settings. Ensure your sender information is up to date and accurate. Wherever possible, use real first names so that your recipients know who they are communicating with, and email servers don\u2019t think the information is non-human.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"#7 - You\u2019re Sending Too Many Attachments\"}),/*#__PURE__*/e(\"p\",{children:\"While you may have good intentions attaching an image, PDF or any other file type to an email, it\u2019s often not how mail servers see things.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s because spammers and scammers have traditionally sent malware and other infected files through email attachments. This then makes things tricky for everyone else, because all attachments are now met with a sense of trepidation unless being sent by a friend or relative.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Making the sending of attachments a habit, or failing to compress the file size is even worse.\\xa0\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution: \"}),\"Avoid sending attachments wherever possible. For large attachments, opt for a transfer system such as WeTransfer. Also, check your email signature doesn\u2019t contain any images or files that could also be perceived as attachments.\\xa0\"]})]});export const richText3=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Customer segmentation involves tailoring your products, services or marketing to your individual customers rather than using a one-size-fits-all approach. \"}),/*#__PURE__*/t(\"p\",{children:[\"By curating your brand experience through customer segmentation, you will best meet the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/9-effective-strategies-for-winning-customers-through-email\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"needs of your customers\"})}),\" and encourage sales. Over the longer term, segmenting can lead to long term brand loyalty.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"When done well, customer segmentation will streamline your marketing efforts, ensuring your products and services are pitched to the right people.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"New to all things customer segmentation? Keep reading to get a full lowdown on what it is and how to do it right.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Customer Segmentation Definition \uD83D\uDCD6\"}),/*#__PURE__*/e(\"img\",{alt:\"customer market segmentation\",className:\"framer-image\",height:\"483\",src:\"https://framerusercontent.com/images/tEegfaJQM1siwJkTsNTQgXOIGKw.jpg\",srcSet:\"https://framerusercontent.com/images/tEegfaJQM1siwJkTsNTQgXOIGKw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/tEegfaJQM1siwJkTsNTQgXOIGKw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/tEegfaJQM1siwJkTsNTQgXOIGKw.jpg 1934w\",style:{aspectRatio:\"1934 / 967\"},width:\"967\"}),/*#__PURE__*/e(\"p\",{children:\"Customer segmentation is the process of grouping your users according to specific characteristics and behaviours. \"}),/*#__PURE__*/e(\"p\",{children:\"For instance:\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Behavioural \"}),\"- Purchasing habits, content they consume or actions taken on the website.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Customer journey\"}),\" - The stage at which the buyer is within the purchasing journey.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Demographics\"}),\" - The age, gender, income, profession and similar personal details which helps build up a picture about the customer.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Firmographic \"}),\"- B2B characteristics including the company size, revenue, location and purchasing behaviour.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Geographic \"}),\"- The neighbourhood, city, county and country of the customer.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Persona \"}),\"- The typical traits of the customer such as eco-conscious or tech savvy.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Psychographic \"}),\"-\\xa0Aspects such as the customer's lifestyle, beliefs, social status or interests.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"As a business, you can decide what type segments will offer the most relevance in terms of the ability to tailor your products, services and messaging most effectively.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s also possible to add any other custom data sets to get to know your customers even better.\\xa0For instance, a skincare company could send a survey to discover a customer's skin type or favourite products from other brands. \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Read more:\"}),\" \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/marketing-glossary/segmentation\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Segmentation definition on the EcoSend Glossary\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Customer Segmentation Benefits \uD83E\uDD29\"}),/*#__PURE__*/t(\"p\",{children:[\"According to Business Dasher, segmented campaigns can result in an \",/*#__PURE__*/e(\"strong\",{children:\"760%\"}),\" increase in revenue. \"]}),/*#__PURE__*/e(\"p\",{children:\"Why? When you segment your audience, you pitch your messaging to the unique wants and needs of individual customers rather than treating everyone the same. \"}),/*#__PURE__*/e(\"p\",{children:\"All of which is a sure recipe for success, especially versus sending the same generic message to everyone and expecting the same results.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"How To Do Customer Segmentation \uD83E\uDD37\u200D\u2642\uFE0F\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"760\",src:\"https://framerusercontent.com/images/nuQbK474JxwpZ7ijOKhWRtU6keU.jpg\",srcSet:\"https://framerusercontent.com/images/nuQbK474JxwpZ7ijOKhWRtU6keU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/nuQbK474JxwpZ7ijOKhWRtU6keU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/nuQbK474JxwpZ7ijOKhWRtU6keU.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/nuQbK474JxwpZ7ijOKhWRtU6keU.jpg 2995w\",style:{aspectRatio:\"2995 / 1521\"},width:\"1497\"}),/*#__PURE__*/e(\"p\",{children:\"The first challenge to better understanding your users is to put the right tools in place to capture the data.\"}),/*#__PURE__*/t(\"p\",{children:[\"As well as being \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features/reports\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"GDPR compliant\"})}),\", the method needs to be reliable. Plus, if using analytical software, it can't slow your website down. That's a tall order, but luckily we've got you covered with our top suggestions.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"P.S. \"}),\"Like the look of the above tool? This is our demo page, but you can build your own customer database using EcoSend! \"]}),/*#__PURE__*/e(\"h3\",{children:\"Customer Segmentation Software\"}),/*#__PURE__*/e(\"p\",{children:\"Intelligent customer segmentation is crucial for SaaS businesses to operate their growth and customer success functions at scale. Once you have the right tools in place to collect your customer data, you can then segment them into the correct groups and engage with them accordingly.\"}),/*#__PURE__*/e(\"h3\",{children:\"Lead Capture Forms\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/features/forms\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Lead capture forms\"})}),\" often work best when positioned in front of gated content. If you are offering a lead magnet, such as an eBook or webinar, place a lead capture form in front of it to receive users' email addresses in return. You can also request additional information; just be careful not to be too demanding or risk users quitting the page.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Live Chat\"}),/*#__PURE__*/e(\"p\",{children:\"Live chat tools provide another channel to collect customer data. If a new visitor to your site has any questions about your product, they can engage with your Live chat widget to speak to your team. Many live chat tools offer settings to make email address input obligatory, so you can capture your users' data when they start conversations.\"}),/*#__PURE__*/e(\"h3\",{children:\"Manual Updates\"}),/*#__PURE__*/e(\"p\",{children:\"Don't forget; you can add data manually too! The best CRM tools offer the ability for team members to fill out user profiles manually with additional details. This means your sales team can add any information from their demo calls, and your CS team can add notes from their onboarding sessions.\"}),/*#__PURE__*/e(\"p\",{children:\"Feedback from your customers in their own words can be incredibly useful in defining your user segments, particularly those based on needs and values.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Is Customer Segmentation Important? \uD83D\uDD0D\"}),/*#__PURE__*/e(\"img\",{alt:\"why is customer segmentation important\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/jtZYJyoCr5wh6j8QyG7e0iVt4Y.jpg\",srcSet:\"https://framerusercontent.com/images/jtZYJyoCr5wh6j8QyG7e0iVt4Y.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/jtZYJyoCr5wh6j8QyG7e0iVt4Y.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/jtZYJyoCr5wh6j8QyG7e0iVt4Y.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Being able to act personally at scale is the truest benefit of segmenting your customers. This is especially true when you build in segmentation by activity and actions, not just demographics.\"}),/*#__PURE__*/e(\"p\",{children:\"Most businesses don't want to build out large sales teams to move prospective customers through their funnels manually. It's just not practical.\"}),/*#__PURE__*/e(\"p\",{children:\"Luckily, this is one of the core problems that led to the creation of great segmentation tools. So what can you do with this superpower?\"}),/*#__PURE__*/e(\"h3\",{children:\"Send Targeted Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"Knowing your user-base intimately, and dividing them into relevant segments, enables you to send highly targeted and personalised marketing messaging. This allows you to operate at scale while still retaining a personal touch.\"}),/*#__PURE__*/e(\"p\",{children:\"You can use automation to send nurture sequences to segments of new Leads. You could send relevant material based on your new visitors' preceding interactions with your sales material. \"}),/*#__PURE__*/e(\"p\",{children:\"If they've downloaded an eBook, you could send them a follow-up message offering a link to a relevant webinar, and a message after that to offer a demo call to the Webinar attendees.\"}),/*#__PURE__*/e(\"h3\",{children:\"Identify Your Top Customers\"}),/*#__PURE__*/e(\"p\",{children:\"By analysing key activation features and engagement times, you can discover the top customers within your client base. These users can then be reached out to and converted into product advocates via referral programs. This can lead to a reduction in marketing spend and an increase in customer conversion rates.\"}),/*#__PURE__*/e(\"h3\",{children:\"Reduce Churn\"}),/*#__PURE__*/e(\"p\",{children:\"Behavioural analytics allows you to create customer segments to identify users displaying leading indicators of churn. You could filter according to key features of your product, which new clients have not yet activated.\"}),/*#__PURE__*/e(\"p\",{children:\"You can then proactively reach out to these segments and offer refresher training sessions with your CS team. Help the clients get set up properly and mitigate the churn risk.\"}),/*#__PURE__*/e(\"h2\",{children:\"Customer Segmentation FAQ\"}),/*#__PURE__*/e(\"p\",{children:\"Below, we\u2019ve answered some of the most common questions about customer segmentation.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a business owner or marketer wanting to know about customer segmentation can help you reach your goals specifically, please contact us and our segmentation specialists would be more than happy to help you.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Does Customer Segmentation Mean?\"}),/*#__PURE__*/e(\"p\",{children:\"Customer segmentation breaks down your entire customer base into individual \u2018segments\u2019 based on factors that could make your campaigns, products or services more or less likely to appeal to them. Instead of treating everyone the same, customer segmentation gets to the crux of what will work best for each individual segment, which is more likely to result in conversions for your business, because these different wants and needs have been considered.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"How To Do Customer Segmentation?\"}),/*#__PURE__*/t(\"p\",{children:[\"Using a customer segmentation tool such as \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"an email marketing platform\"})}),\" will allow you to build an audience in a way that allows you to create individual segments. For instance, details such as their age, gender, location and even how engaged that user is with your business. You can then start to strategise based on the data segmentation provides to make smarter marketing decisions.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Why Is Customer Segmentation Important?\"}),/*#__PURE__*/e(\"p\",{children:\"Customer segmentation is important because it treats customers as individuals. It can be used to understand how to best target prospects, so that your efforts can be concentrated where success is more likely. Ultimately, customer segmentation can drive ROI and improve customer satisfaction simultaneously when done successfully.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Discover Other Content Related To Segmentation On EcoSend:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://ecosend.io/support/segmenting-users-in-ecosend-contacts\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Segmenting Users in EcoSend Contacts\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/message-behaviour-segmentation\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Introducing Message Behaviour Segmentation\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/7-tips-to-improve-email-marketing-roi\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"7 Tips To Improve Email Marketing ROI\"})})})})]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Discover Our Email Marketing Software With Customer Segmentation Capabilities!\\xa0\u2709\uFE0F\"}),/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"https://www.gosquared.com/join/ecosend/\",className:\"framer-image\",height:\"150\",src:\"https://framerusercontent.com/images/QjLqQQRmljETuWSxFGNOctbYc.jpg\",srcSet:\"https://framerusercontent.com/images/QjLqQQRmljETuWSxFGNOctbYc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/QjLqQQRmljETuWSxFGNOctbYc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/QjLqQQRmljETuWSxFGNOctbYc.jpg 1200w\",style:{aspectRatio:\"1200 / 300\"},width:\"600\"})})}),/*#__PURE__*/e(\"p\",{children:\"Email marketing tools are one of the many ways to securely collect and process user data so that you can perform customer segmentation.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\" is an email platform with a difference, as our systems run on renewable energy sources to reduce the carbon footprint of your campaigns.\"]}),/*#__PURE__*/e(\"p\",{children:\"Click the image above to sign up for your free trial of EcoSend. You'll get all the features you need to create incredible campaigns and segment your audience.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Or, if you have any questions about EcoSend please \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/contact\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"drop us a message\"})}),\" and we\u2019ll be in touch shortly.\\xa0\"]})]});export const richText4=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Different types of emails exist in the world of email marketing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Each type of email acts as a string in your marketing plan bow. So will you create the most harmonious of sounds by using a combination of email types, or keep things monotone by only relying on one type?\"}),/*#__PURE__*/e(\"p\",{children:\"Here's the thing. You\u2019ve worked tirelessly on growing that subscriber list of yours. So make sure you are putting it to the best use. Switching things up by sending your contacts different types of email is how to keep engagement not to mention interest high.\"}),/*#__PURE__*/t(\"p\",{children:[\"Whether you have 50 or 50,000 contacts, here are the main types of email you need to know about so that you can smash those goals of yours from \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\". \"]}),/*#__PURE__*/e(\"h2\",{children:\"Newsletter Emails\"}),/*#__PURE__*/e(\"img\",{alt:\"different types of emails upwork marketing\",className:\"framer-image\",height:\"500\",src:\"https://framerusercontent.com/images/CNh33DPzMwhUmXNstbQrZFU9c.png\",srcSet:\"https://framerusercontent.com/images/CNh33DPzMwhUmXNstbQrZFU9c.png?scale-down-to=512 512w,https://framerusercontent.com/images/CNh33DPzMwhUmXNstbQrZFU9c.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/CNh33DPzMwhUmXNstbQrZFU9c.png 1500w\",style:{aspectRatio:\"1500 / 1000\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"Go back 100 years or so and people would yell \u2018Extra! Extra! Read all about it!\u2019 on street corners to draw your attention to the latest news.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In today\u2019s world, things run a little differently in that most of us keep up to date with practically everything through digital means.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As a business, newsletters help you spread the word about new products or even company changes. Your carefully crafted messages will land right in the inbox of your subscribers making them highly visible entities.\"}),/*#__PURE__*/e(\"p\",{children:\"Better still, newsletter emails allow you to touch base with your audience so that you remain present in their minds.\"}),/*#__PURE__*/e(\"p\",{children:\"You can also use newsletters to highlight other content you've written, such as how Upwork include recent blog posts they think could be of interest in their newsletters.\"}),/*#__PURE__*/e(\"h2\",{children:\"Lead Nurturing Emails\"}),/*#__PURE__*/e(\"img\",{alt:\"lead nurturing email marketing campaign treatwell\",className:\"framer-image\",height:\"583\",src:\"https://framerusercontent.com/images/JZtTs9yQtgW5aGKqlEumhnEwwbU.png\",srcSet:\"https://framerusercontent.com/images/JZtTs9yQtgW5aGKqlEumhnEwwbU.png?scale-down-to=512 512w,https://framerusercontent.com/images/JZtTs9yQtgW5aGKqlEumhnEwwbU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/JZtTs9yQtgW5aGKqlEumhnEwwbU.png 1197w\",style:{aspectRatio:\"1197 / 1166\"},width:\"598\"}),/*#__PURE__*/e(\"p\",{children:\"So you have a lead for your business, but you can\u2019t quite get the prospect over the line. If you don\u2019t engage with them, what are the chances they will convert all by themselves?\"}),/*#__PURE__*/t(\"p\",{children:[\"Only you can answer that question for your business. But, it\u2019s fair to say that if \",/*#__PURE__*/e(\"em\",{children:\"any\"}),\" encouragement is needed, such as highlighting your features or even offering an incentive, then lead nurturing emails are just the ticket.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"With lead nurturing emails, the key is to get into the mindset of your prospects. Mainly, what their needs are along with any aspects that could be holding them back from signing on the dotted line.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Promotional Emails\"}),/*#__PURE__*/e(\"img\",{alt:\"promotional emails types of email\",className:\"framer-image\",height:\"645\",src:\"https://framerusercontent.com/images/OVdH7Y4JfFxRv7RazGVYK6CRU.png\",srcSet:\"https://framerusercontent.com/images/OVdH7Y4JfFxRv7RazGVYK6CRU.png?scale-down-to=1024 834w,https://framerusercontent.com/images/OVdH7Y4JfFxRv7RazGVYK6CRU.png 1052w\",style:{aspectRatio:\"1052 / 1291\"},width:\"526\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re having a sale or introducing a new product, then promotional emails allow you to shout this from the rooftops to drum up the maximum amount of attention. This email type works beautifully alongside other forms of marketing and advertising.\"}),/*#__PURE__*/e(\"p\",{children:\"You may even offer special promotions to those subscribed to your email marketing list just to say thanks.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Promotional emails can be planned in advance and staggered to ensure your audience gets familiarised without being over-saturated.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Milestone Emails\"}),/*#__PURE__*/e(\"img\",{alt:\"promotional email example\",className:\"framer-image\",height:\"500\",src:\"https://framerusercontent.com/images/20QjmKOw9e0uUqMgVCLhPMgEIHM.png\",srcSet:\"https://framerusercontent.com/images/20QjmKOw9e0uUqMgVCLhPMgEIHM.png?scale-down-to=512 512w,https://framerusercontent.com/images/20QjmKOw9e0uUqMgVCLhPMgEIHM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/20QjmKOw9e0uUqMgVCLhPMgEIHM.png 1500w\",style:{aspectRatio:\"1500 / 1000\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"There are several points in the customer journey that are worth celebrating in the form of a milestone email.\"}),/*#__PURE__*/e(\"p\",{children:\"Perhaps that subscriber has been a customer for a whole year. Or they\u2019ve achieved something amazing within your app. They could also be celebrating a real-life milestone such as their birthday.\"}),/*#__PURE__*/e(\"p\",{children:\"Why ignore anything worth highlighting when it also offers the perfect opportunity to market your business?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The beauty of milestone emails is they can often feel more sincere than other forms of email marketing, especially when the messaging happens to be highly segmented.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Survey Emails\"}),/*#__PURE__*/e(\"img\",{alt:\"survey feedback emails\",className:\"framer-image\",height:\"489\",src:\"https://framerusercontent.com/images/lRwcutHOKc65zEay15hXR2UXC8.png\",srcSet:\"https://framerusercontent.com/images/lRwcutHOKc65zEay15hXR2UXC8.png?scale-down-to=512 512w,https://framerusercontent.com/images/lRwcutHOKc65zEay15hXR2UXC8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/lRwcutHOKc65zEay15hXR2UXC8.png 1426w\",style:{aspectRatio:\"1426 / 979\"},width:\"713\"}),/*#__PURE__*/e(\"p\",{children:\"Knowing what your customers think about your products and services, along with your business as a whole goes hand in hand with creating a successful business.\"}),/*#__PURE__*/e(\"p\",{children:\"Survey emails are often sent out in the form of a net promoter score (NPS). They ask users specific questions and allow them to rate any aspect of your business you need more user feedback on.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Bad feedback can actually be the most helpful of all because you can identify and therefore eliminate any issues before they have a chance to lead to churn.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Often, companies will offer some kind of promotion or incentive for completing surveys. Though, this is not a strict requirement.\\xa0\"})]});export const richText5=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"No-reply emails allow emails to be sent but not to be replied to.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"While companies who use no-reply email addresses may have their reasons for doing so, the result doesn\u2019t provide the best experience for their recipients. Mainly because it\u2019s all about the company and less about the customer.\"}),/*#__PURE__*/e(\"p\",{children:\"Given email is supposed to be a form of communication, it\u2019s a risky strategy to keep things one-sided, yet is something we see so often. From our pizza delivery companies to our favourite subscription services, everyone seems to want to market their products and services at us, yet don\u2019t want us to be able to talk back.\"}),/*#__PURE__*/e(\"p\",{children:\"So that you can master your email marketing like a pro, here is why no-reply emails should be forever banished. Plus how to talk to your email subscribers like the humans they really are.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is A Do Not Reply Email?\"}),/*#__PURE__*/e(\"img\",{alt:\"no reply do not reply emails\",className:\"framer-image\",height:\"463\",src:\"https://framerusercontent.com/images/HvLt1YcFtFZn0leegRdvouHIxk.png\",srcSet:\"https://framerusercontent.com/images/HvLt1YcFtFZn0leegRdvouHIxk.png?scale-down-to=512 512w,https://framerusercontent.com/images/HvLt1YcFtFZn0leegRdvouHIxk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/HvLt1YcFtFZn0leegRdvouHIxk.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/HvLt1YcFtFZn0leegRdvouHIxk.png 2668w\",style:{aspectRatio:\"2668 / 926\"},width:\"1334\"}),/*#__PURE__*/e(\"p\",{children:\"No-reply emails are sent from an email address that has been set up to automatically bounce any responses. In layman\u2019s terms, the sender can send out emails, but nobody can reply to them if they were to try.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In the sender box, a no-reply email would look like so: noreply@companyname.com.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Or do-not-reply@companyname.com. You get the idea.\"}),/*#__PURE__*/e(\"p\",{children:\"The reason why companies use no-reply or do not reply email addresses is so their inboxes aren\u2019t flooded with responses. In some cases, that mailbox may not be monitored.\"}),/*#__PURE__*/e(\"p\",{children:\"The trouble with either of these scenarios is that email was designed to be a form of communication. By stopping the second half of the process, you effectively end it entirely.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Happens If You Send An Email To A No-Reply Address?\"}),/*#__PURE__*/e(\"img\",{alt:\"replying to a no reply do not reply address\",className:\"framer-image\",height:\"367\",src:\"https://framerusercontent.com/images/82IuJK67N78ZzOGd4J56nLruNE.png\",srcSet:\"https://framerusercontent.com/images/82IuJK67N78ZzOGd4J56nLruNE.png?scale-down-to=512 512w,https://framerusercontent.com/images/82IuJK67N78ZzOGd4J56nLruNE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/82IuJK67N78ZzOGd4J56nLruNE.png 1788w\",style:{aspectRatio:\"1788 / 734\"},width:\"894\"}),/*#__PURE__*/e(\"p\",{children:\"Try to reply to a no-reply email, and you\u2019ll receive a dreaded Mailer Daemon notice informing you that your email didn\u2019t make it to your recipient.\"}),/*#__PURE__*/e(\"p\",{children:\"The trouble is unless you check the email address you won\u2019t always know that the email is in fact no-reply. So, you\u2019ll only get the notification that it didn\u2019t arrive sometime after you sent it.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s hoping that email wasn\u2019t important or time-sensitive.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Or that as a business, your customers wanted to know more about the product, or had some really insightful information for you, which you\u2019ll now never get.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The above email was sent to me while I was out of office. It was sent from a do not reply account, so my autoresponder message informing FaceGym of my vacation bounced. I'm sure they wouldn't care about not getting that information too much.\"}),/*#__PURE__*/e(\"p\",{children:\"But say I wanted to book in for a treatment, or ask if they wanted to feature on my website? I can't directly reply, I have to Google them first and all that jazz.\"}),/*#__PURE__*/e(\"p\",{children:\"It just adds hurdles to the process, and depending on what it is you want to say to a business, you might decide it's not worth the effort.\"}),/*#__PURE__*/e(\"p\",{children:\"Ironically, FaceGym's subject line for the email they originally sent was: 'we want to hear from you!'. Well, that can't of been true if it was sent from a 'no-reply' account.\"}),/*#__PURE__*/e(\"p\",{children:\"'Nuff said.\"}),/*#__PURE__*/e(\"h2\",{children:\"So Why Shouldn\u2019t Businesses Use No-Reply Email Addresses?\"}),/*#__PURE__*/t(\"p\",{children:[\"Question why as a business, \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"you wouldn\u2019t\"})}),\" want to open up the dialogue with your customers, after marketing your products or services to them.\"]}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ve grabbed their attention from the subject line, they\u2019ve read your email and just as they are about to respond - you cut them off.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The following are just some of the outcomes businesses can experience when no-reply email accounts are used. Spoiler alert: none of them are good!\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Negatively Impacts Email Deliverability\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Using a no-reply email address significantly increases the chances mail servers will automatically move your email to the spam folder. That\u2019s because no-reply emails can be flagged by email providers, as they have been associated with scammers and spammers.\"}),/*#__PURE__*/e(\"p\",{children:\"Worse still, the more your emails are sent to spam, the likelihood is they will automatically start being flagged in the future due to the association of your name.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Therefore, no-reply email addresses may jeopardise the success of current and future marketing campaigns.\"}),/*#__PURE__*/e(\"h3\",{children:\"Discourages Two-Way Communication\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine picking up the phone when it rings. Someone is talking to you, but you\u2019re not able to respond, and the caller knows this.\"}),/*#__PURE__*/t(\"p\",{children:[\"Be honest, would you keep your phone if you could never talk back, only be\",/*#__PURE__*/e(\"em\",{children:\" talked at\"}),\"?\"]}),/*#__PURE__*/e(\"p\",{children:\"No-reply email addresses and put up a faceless, corporate wall between you and your customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead, what you want is to encourage responses, suggestions and questions from your audience, because it's these kind of interactions that foster conversions, engagement and brand loyalty.\"}),/*#__PURE__*/e(\"h3\",{children:\"It Makes It Look Like You Don\u2019t Care\"}),/*#__PURE__*/e(\"p\",{children:\"When receiving a no-reply email, your senders will know they can\u2019t reply to you. So, what it looks like to them is that you can talk as much as you like to them, but that you\u2019re not hearing what they have to say back - because what they have to say doesn\u2019t matter.\"}),/*#__PURE__*/e(\"p\",{children:\"This begs the question, why did they sign up for your mailing list if they won\u2019t be getting anything out of it?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As mentioned, often the excuse is that companies cannot monitor mailboxes. Though, if this really is the case, then email isn\u2019t the right tool to use because it\u2019s designed to be a two-way process.\\xa0\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"No-Reply Emails Are Not GDPR Friendly\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://gdpr.eu/what-is-gdpr/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Global Data Protection Regulation (GDPR)\"})}),\" laws are outlined by the European Union. As a general rule, subscribers must be able to request information that has been collected about them.\"]}),/*#__PURE__*/e(\"p\",{children:\"If a company is using a no-reply email, then a recipient cannot ask directly what information is being stored about them, nor can they ask for their data to be removed from the system. Both of which they are perfectly entitled to do under GDPR.\"}),/*#__PURE__*/e(\"p\",{children:\"While there\u2019s no specific rule stating no-reply email addresses can\u2019t be used, they may be non-GDPR compliant if used for certain purposes. Only using no-reply email addresses leaves subscribers with no way of being able to directly reply about GDPR matters, which in itself could be considered a breach of the rules.\"}),/*#__PURE__*/e(\"p\",{children:\"Also, because it makes it more difficult for recipients to request information about the data you hold about them in general, no-reply email addresses prevent the GDPR process from running smoothly even if you do sometimes use other email addresses for your marketing.\"}),/*#__PURE__*/e(\"h3\",{children:\"Isn\u2019t An Efficient Way Of Delivering Customer Service\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If someone wants to reply to your email but they can\u2019t, they\u2019ll have to find another way to contact you.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"No-reply emails provide a less than satisfactory experience when customers have a difficult time reaching a company. When that company can\u2019t keep track of their customers, because customer experience is happening over several different platforms, this is even worse.\"}),/*#__PURE__*/t(\"p\",{children:[\"With an email marketing platform such as \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\" all of your customer information is kept in one spot. Beyond their basic profile, you can also see information about your most engaged customers, alongside those most at risk of churn.\"]}),/*#__PURE__*/e(\"p\",{children:\"What all of this means is that when you email customers, or they reach out to you, everything you need to know about them is right there in front of you. This allows you to perform excellent customer service with every interaction you have with them.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Discover A Better Way To Do Email Marketing With EcoSend\"}),/*#__PURE__*/e(\"p\",{children:\"There are very few instances where no-reply emails are the right solution. For the most part, they frustrate and alienate your audiences. Ultimately, they block the ability for businesses to communicate with their prospects.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to marketing your business, along with its products and services, we believe open communication is the best way to go.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"For businesses looking to reduce their carbon footprint \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\" allows you to send campaigns that generate less carbon emissions. We achieve this through using renewable energy sources and planting trees on behalf of your company, as well as investing our profits into climate-related causes.\"]})]});export const richText6=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Email marketing remains one of the strongest ways to engage your audience and grow your business.\"}),/*#__PURE__*/e(\"p\",{children:\"With over 4.03 billion users of email, email marketing boasts an average $36 ROI for every $1 spent. That is if you\u2019re doing it correctly!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But things don\u2019t always go to plan. Mistakes at any stage of your email marketing campaigns will fail to hit the mark. Worse still, getting your email marketing wrong could result in people unsubscribing from your mailing lists altogether.\"}),/*#__PURE__*/e(\"p\",{children:\"So how do you turn readers of your emails into loyal customers? Avoiding these top email marketing mistakes is a great place to start.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"The 7 Most Common Reasons Why People Unsubscribe From Email Lists\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s look at the consequences of getting your email marketing wrong. This will help us best explain why avoiding common email marketing mistakes matters.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The top reasons why someone unsubscribes from an email marketing list include:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"They didn\u2019t sign up for your email marketing list\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You are sending too many emails too often\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The email doesn\u2019t display properly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Users are being sent irrelevant content\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Every email is a sales email\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The content of your emails is boring or repetitive\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Emails don\u2019t have a professional appearance\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Now we know why people unsubscribe, what are the top email marketing mistakes that lead to such poor outcomes for businesses?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Let's dive in.\"}),/*#__PURE__*/e(\"h2\",{children:\"You\u2019re Not Using An Email Marketing Platform\"}),/*#__PURE__*/e(\"p\",{children:\"Sure, you could open up Gmail, Outlook or any other generic email provider to send an email marketing campaign.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But what happens when you hit your sender limit? Or when you want to design beautiful email templates? Or even, when you want to track the progress of your email marketing campaigns in real-time?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Unlike free email providers, an email marketing platform such as EcoSend is geared toward business use. As well as providing a wide range of tools to help you send smarter, more intuitive campaigns, your email marketing will feel far more on brand.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Plus in the age of data protection, a purpose-built email marketing tool will keep your user data safe too. Whatever the hesitation for not using an email marketing platform up to now, if you want to scale your business, it remains an essential step.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Poor Subject Lines\"}),/*#__PURE__*/e(\"p\",{children:\"The strength of a subject line is make or break when it comes to the choice to open, ignore or trash an email.\"}),/*#__PURE__*/e(\"p\",{children:\"When you send an email, the ironic thing is that your recipients don\u2019t see the contents of what you've written or designed first. Instead, the subject line is the first thing to greet them.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The problem is subject lines are often an afterthought. When those few precious words lack creativity or strategy, your subscribers will be the first to notice.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Amazing subject lines can be achieved through A/B testing, personalisation wherever possible and the use of preheader text.\"}),/*#__PURE__*/e(\"p\",{children:\"Avoid spam traps or excessively long subject lines. Specifically, keeping subject lines between 30 to 50 characters generates 75% higher click-through rates, according to Mailchimp.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Over-Communicating\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Clearing out your email inbox can sometimes be a bit of a chore. So when a company sends an excessive amount of emails (especially in a short space of time), it\u2019s a race to delete these as fast as possible. Over-communicating is the name of the game, and it\u2019s certainly a risky one to play.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So why is over-communicating a mistake? Our research has found that the more you communicate with customers, particularly in fast succession, the lower engagement will be.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"A study by \",/*#__PURE__*/e(o,{href:\"https://www.theseventhsense.com/blog/email-marketing-frequency-best-practices\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Return Path\"})}),\" also found that sending a maximum of 5 emails per week is generally tolerated by users. Exceeding this figure results in complaints raising substantially.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Quite simply, when you send too many emails, the very presence of your name in your subscriber's inboxes feel annoying, if not intrusive. It's a sharp contrast to the intriguing content your subscribers \",/*#__PURE__*/e(\"em\",{children:\"thought\"}),\" they\u2019d be getting instead.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Avoiding this classic email marketing mistake is simple. Opt for quality over quantity, and take notice if your unsubscribe rate suddenly increases due to sending too many messages.\"}),/*#__PURE__*/e(\"p\",{children:\"Once again, an email marketing platform can help you strike just the right balance where your email send rate is concerned.\\xa0At the very least, know when to keep shtum.\"}),/*#__PURE__*/e(\"h2\",{children:\"Building Contact Lists With Email Scraper Tools\"}),/*#__PURE__*/e(\"p\",{children:\"Granted, it\u2019s not easy to build an email contact list, especially when you\u2019re just starting out. But, caution should be applied when using techniques that may appear suspicious or downright creepy to your audience.\"}),/*#__PURE__*/e(\"p\",{children:\"Email scraper tools are top of the list because your email subscribers haven\u2019t given you their direct permission to be contacted.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"While Email scrapers (also known as email extractor tools) aren\u2019t illegal if the email addresses are publicly listed, questions over the ethics of such methods have been raised.\"}),/*#__PURE__*/e(\"p\",{children:\"Look at it from your recipient\u2019s perspective. They are getting emails from a random account they have never heard of before.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Usually, such emails are also sent en masse and feel impersonal as well as intrusive.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"When it comes to building loyal subscribers, email scraping tools may gather that initial data, but they are unlikely to generate the results you were hoping for.\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"\\xa0\"})]}),/*#__PURE__*/e(\"h2\",{children:\"A Lack Of Content Curation\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Emails should never feel like a desperate attempt to stay in touch with your subscribers at all costs.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But if the content hasn\u2019t been thought through, and doesn\u2019t offer any relevance to your subscribers, this is exactly how an email campaign can come across.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Remember that in today\u2019s world, digital communication is coming in thick and fast from all angles. With so much noise, you have to think creatively to stand out from the crowd.\"}),/*#__PURE__*/e(\"p\",{children:\"Most of all, with email marketing, your subscribers want content that\u2019s relevant to them.\\xa0So don't send that email 'just because' you feel you have to, if it's not going to offer any real substance to your users.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead, it's far better to wait until you have something valid to say.\"}),/*#__PURE__*/e(\"p\",{children:\"Or, give your strategy a refresh so that it offers something new and intuitive, especially if you are sending the same types of emails on repeat and they just aren't getting any traction.\"}),/*#__PURE__*/e(\"h2\",{children:\"Sending Emails From \u2018Do Not Reply\u2019 Accounts\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine sending an email so inspiring, that people want to talk to you about it. Or maybe, they need more information.\"}),/*#__PURE__*/e(\"p\",{children:\"Whatever it is they want to say, it\u2019s a little difficult when the email has been sent from a \u2018do not reply\u2019 account, because their message will instantly bounce.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Considering email as a one-sided form of communication is a huge fail for any business. The more obstacles you put in the way of opening up the dialogue, the more difficult it is for your customers to build a meaningful relationship with you.\"}),/*#__PURE__*/e(\"p\",{children:\"Sure, replying to emails might take a lot of work. But if your inbox is buzzing with genuine customer queries, feedback or even business proposals, then it\u2019s far better to expand your team if you don't have time to reply, rather than block off all communication entirely.\"}),/*#__PURE__*/e(\"p\",{children:\"The latter will cost your business in the long run, especially if you want to maximise revenue on email campaigns.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"No Audience Segmentation\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine sending the same private message to your best friend, grandmother and boss. Instantly, this is difficult to fathom, because you know each of these people needs to be communicated to in different ways.\"}),/*#__PURE__*/e(\"p\",{children:\"Your audience is much the same, making the next email marketing mistake being forgetting to segment your audience.\"}),/*#__PURE__*/e(\"p\",{children:\"When an audience is segmented, the right message can be sent to the right person at the right time. This helps to ensure the messaging will be on point, which is far more likely to lead to higher open rates, engagement and ultimately conversions. That's because you know exactly who you are speaking to, along with how to best communicate with that person.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://sterlingwoods.com/blog/segmentation-stats/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Research has shown\"})}),\" audience segmentation can boost open rates by 14.3% while boosting clicks by a whopping 101%.\"]}),/*#__PURE__*/e(\"p\",{children:\"The need for audience segmentation is yet another reason why using a professional email marketing platform is key. Not only do such tools perform the segmentation on your behalf, but they also help you monitor the responses of your campaigns.\"}),/*#__PURE__*/e(\"h2\",{children:\"Not Using A Well Designed Email Template\"}),/*#__PURE__*/e(\"p\",{children:\"Humans are visual creatures. So just like other forms of marketing or advertising, your email designs should feel on-brand and mindful of your target customers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"While emails should remain at optimum file size, by the same token they should seek to inspire and engage. Otherwise, there's nothing that sets them apart from the competition.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Top tip:\"}),\" Ensure your email template design is responsive so that it looks just as snazzy on mobile devices as it does on desktop. You can do this for free using the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/free-email-builder/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend free email builder\"})}),\". \"]}),/*#__PURE__*/e(\"h2\",{children:\"Lacking Attention To Detail\"}),/*#__PURE__*/e(\"p\",{children:\"Sure, you may be on a tight deadline. But failing to double check your copy for errors means having to send that dreaded \u2018oops!\u2019 follow up email.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Put yourself in the shoes of your subscribers. They check their emails. They see the correctional email first, followed by the first email you sent. It appears sloppy, if not confusing.\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019re all human and mistakes happen. But prioritising quality over quantity can never be underestimated. If error emails become a regular occurrence, expect your unsubscribe rate to soar, because honestly, this is not what people signed up for.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So take the time to read your copy before it gets sent out. Get your team to vet it if needs be. Take pride in your email marketing campaigns, and the rest will fall into place.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Not Giving The Option To Unsubscribe\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Nobody likes to say goodbye. But users must always have an option to unsubscribe from your email marketing. Furthermore, giving the \",/*#__PURE__*/e(o,{href:\"https://www.gov.uk/marketing-advertising-law/direct-marketing\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"right to unsubscribe from marketing or advertising is also the law\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"For businesses, the thought of someone actually going ahead and clicking unsubscribe can be terrifying. That\u2019s all the more reason to understand why people unsubscribe in the first place, to reduce the chances of users removing themselves from your subscriber list.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If someone does unsubscribe, then all is not lost if you find out why. Adding an option for users to leave a comment about why they unsubscribed may be painful to read, but will help you learn and build a stronger offering going forward.\"}),/*#__PURE__*/e(\"p\",{children:\"If you don\u2019t ask, you\u2019ll never know which is a wasted opportunity for your business.\\xa0So play by the rules and embrace any feedback to use it to your advantage.\"}),/*#__PURE__*/e(\"h2\",{children:\"Failing To Track Email Marketing Campaigns\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine putting all that effort into your email marketing campaigns, without being able to quantify your success or failures properly. If you don\u2019t know what\u2019s working for you and what\u2019s not, how can you move forward with your business? You can\u2019t!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Once again, the ability to track email marketing campaigns comes down to having the right tools to hand. For example, with EcoSend you can see basic information about your subscribers such as their name, bio, social profiles, country, engagement rate and even the level of subscription they hold with your business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Going deeper into the campaign tracking, you can view your latest signups, highest paying customers, latest cancellations, those at risk of churn and so much more.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For every single email marketing campaign you create, the ability to gain such insightful feedback really matters. Use this information to create tailored campaigns, and track your campaign spending more wisely. Plus, to best understand your customer\u2019s wants and needs as a whole.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Top Tips For Email Marketing Success\"}),/*#__PURE__*/e(\"p\",{children:\"Treat your subscribers like finely woven silk. No really, look after that subscriber list! Grow it, but listen to the feedback. If the send rate is too intense, or the content isn\u2019t producing a good open rate, you need to switch things up.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t take your subscribers for granted, thinking they will remain subscribed come what may. Instead, make your emails something they genuinely look forward to receiving.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If in doubt, look at the email lists you are subscribed to, especially the ones you\u2019ve been loyal to for a long time. What keeps you opening those emails and engaging with that brand?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Harness this same energy to create campaigns that take every opportunity to deliver a healthy return on investment by putting your subscribers first.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Marketing FAQs\"}),/*#__PURE__*/e(\"p\",{children:\"Unsure about any aspect of email marketing? We want you to achieve maximum success with your email marketing campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some of the top questions the internet wants to know about email marketing. If you don\u2019t see your query, or want some tailored advice based on your business model, skip ahead to the end of this post to speak to one of our team.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"What Is Email Marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"Email marketing is the art of promoting your products and services. For the best success, email marketing is usually facilitated through an email marketing tool such as EcoSend. That\u2019s because the sheer range of features provided helps you to send intelligent email marketing campaigns to the right people at the right time. When done well, email marketing can generate an incredible return on investment.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"How Can Email Marketing Fuel Your Overall Inbound Strategy?\"}),/*#__PURE__*/e(\"p\",{children:\"Email marketing is one of the best ways to turn strangers into both promoters and customers of your business. Email marketing itself isn\u2019t strictly a form of inbound marketing, unlike blog posts, infographics, podcasts and video marketing. However, as many inbound marketing assets can be promoted through the use of email marketing, it can then benefit your inbound strategy as a whole.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"How To Get Email Lists For Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"We always advocate honest practices when gathering subscribers for your email marketing lists. Be sure to encourage signups on your website or through social media. Users should consent to receive your emails to remain compliant with data laws. Plus, when your email lands in their inbox and they are expecting it, users are far more likely to open and engage with that email, rather than mark it as spam.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"When Is The Best Time To Send Email Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"Every sender is going to have a different answer to this question, as it depends on when your audience engagement figures are highest. Using an email marketing tool such as EcoSend will help you to determine the optimum send time to maximise open rates and conversions.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"What Is A Good Open Rate For Email Marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"It is generally considered a good email open rate is anywhere between 17% and 28%. However, we think it\u2019s also important to consider your industry as a whole. Plus, how long you have been working on your email marketing, and whether you\u2019ve seen a steady increase over time. If you want to boost your open rate, then EcoSend is one such tool to try.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Grab A Free Trial Of Our Email Marketing Tool\"}),/*#__PURE__*/e(\"p\",{children:\"Are you in search of an email marketing platform? \"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is a sustainable email marketing platform that allows you to create incredible campaigns but without the cost to the planet. That's because our system run on renewable energy sources to reduce the carbon footprint of your digital marketing.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Sign up for your free trial \"})}),\"of EcoSend today to see what we're all about!\"]})]});export const richText7=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"2023 saw \",/*#__PURE__*/e(o,{href:\"https://www.theguardian.com/society/2023/feb/19/record-number-of-uk-households-depending-on-food-banks\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"a record number\"})}),\" of people in the UK resorting to Food Banks in order to mitigate food poverty. \"]}),/*#__PURE__*/t(\"p\",{children:[\"Last year also saw the number of UK children in food poverty nearly double to \",/*#__PURE__*/e(o,{href:\"https://www.theguardian.com/society/2023/mar/01/number-of-uk-children-in-food-poverty-nearly-doubles-in-a-year-to-4m\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"almost 4 million\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Yet an equally disturbing figure, is that the UK \",/*#__PURE__*/e(\"strong\",{children:\"also\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"throws away\"}),\" \",/*#__PURE__*/e(o,{href:\"https://www.theecoexperts.co.uk/home-hub/food-waste-facts-and-statistics\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"9.52 million tonnes\"})}),\" of food per year.\"]}),/*#__PURE__*/e(\"p\",{children:\"Just one of these would be bad enough, yet it's mind-boggling that these two, equally depressing statistics, can exist at the same time!\"}),/*#__PURE__*/t(\"p\",{children:[\"Fortunately, there's organisations like \",/*#__PURE__*/e(o,{href:\"https://thefelixproject.org\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"The Felix Project\"})}),\" doing everything they can to tackle the twin evils of Food Waste and Food Poverty.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"217\",src:\"https://framerusercontent.com/images/zPPJyHr3ESps0vAjB5hSY0srg.png\",srcSet:\"https://framerusercontent.com/images/zPPJyHr3ESps0vAjB5hSY0srg.png?scale-down-to=512 512w,https://framerusercontent.com/images/zPPJyHr3ESps0vAjB5hSY0srg.png 709w\",style:{aspectRatio:\"709 / 435\"},width:\"354\"}),/*#__PURE__*/e(\"p\",{children:\"Established in 2016, The Felix Project manage an ingenious system of collecting quality, surplus food from the food industry - rescuing it from ending up as waste. This includes fresh fruit, vegetables, meat, fish, and baked goods. The Felix Project collects and receives food from over 500 suppliers, such as major supermarkets, wholesalers, and local London restaurants.\"}),/*#__PURE__*/e(\"p\",{children:\"The food is then sorted, prepped, and delivered as packaged meals to close to 1,000 charities, food programs, and primary schools to help tackle London's food poverty crisis.\"}),/*#__PURE__*/e(\"p\",{children:\"Why Felix? The charity was founded by Justin Byam Shaw, a media entrepreneur. Justin's son Felix, died tragically in 2014 due to meningitis. The Felix Project commemorates Felix, and his compassion for those suffering from food poverty.\"}),/*#__PURE__*/e(\"p\",{children:\"And so as part of our monthly CSR initiatives, the EcoSend London team were delighted to spend an afternoon helping out at The Felix Project's East London depot.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1319\",src:\"https://framerusercontent.com/images/qgDpBoHksvjDCWFvhXdMObDcjw.jpg\",srcSet:\"https://framerusercontent.com/images/qgDpBoHksvjDCWFvhXdMObDcjw.jpg?scale-down-to=1024 947w,https://framerusercontent.com/images/qgDpBoHksvjDCWFvhXdMObDcjw.jpg?scale-down-to=2048 1894w,https://framerusercontent.com/images/qgDpBoHksvjDCWFvhXdMObDcjw.jpg 2441w\",style:{aspectRatio:\"2441 / 2639\"},width:\"1220\"}),/*#__PURE__*/e(\"p\",{children:\"We arrived promptly at 12.30 and were given a full introduction and safety briefing by The Felix Project staff. Joined by volunteers from other companies, we split into two teams - one working in the Warehouse, one in the Kitchen.\"}),/*#__PURE__*/e(\"p\",{children:\"The EcoSend team were 'hungry' for their first food prepping opportunity, so we jumped at the chance to join the kitchen team.\"}),/*#__PURE__*/e(\"p\",{children:\"We were immediately donned with high-vis jackets, name tags, and very alluring blue hair-nets...\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/wrLdyFzCFOW6db4pzIczGO8TSzs.jpg\",srcSet:\"https://framerusercontent.com/images/wrLdyFzCFOW6db4pzIczGO8TSzs.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/wrLdyFzCFOW6db4pzIczGO8TSzs.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/wrLdyFzCFOW6db4pzIczGO8TSzs.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"p\",{children:\"The Kitchen team headed off for the kitchen area, dodging all the forklift trucks dashing around the Warehouse forecourt and loading pallet upon pallet of meals into lorries for The Felix Project's distribution for the day.\"}),/*#__PURE__*/e(\"p\",{children:\"Greeted by our Kitchen managers, we were given further instructions on food safety & handling, before heading over to our kitchen stations to prep the first meals of the shift - casserole and rice!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/LkjozgVaXffde4FQxMr0qKTfhc.jpg\",srcSet:\"https://framerusercontent.com/images/LkjozgVaXffde4FQxMr0qKTfhc.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/LkjozgVaXffde4FQxMr0qKTfhc.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/LkjozgVaXffde4FQxMr0qKTfhc.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"p\",{children:\"The Felix Project is a military-grade operation, running complex processes incredibly smoothly - so we wanted to do our best not to mess things up!\"}),/*#__PURE__*/e(\"p\",{children:\"At our kitchen stations, James took rice, I took casserole, and JT took lid-packing and stacking.\"}),/*#__PURE__*/e(\"p\",{children:\"It sounds simple, but optimal food-prepping is no easy task! Being the tech-brains that we are, we quickly devised efficiencies to make our meal prepping as rapid as possible. \"}),/*#__PURE__*/e(\"p\",{children:\"We realised that packing the rice on the left hand side of the box, made it easier to ladle-in the casserole from the right hand side, and shaved off a few seconds each round of meal package!\"}),/*#__PURE__*/e(\"p\",{children:\"JT also devised a clever system of two-sided lid packing, meaning our crates of prepped meals were quickly stacking up.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/MmVJ0i5Dtu5UY5pAxN3Vo1khk.jpg\",srcSet:\"https://framerusercontent.com/images/MmVJ0i5Dtu5UY5pAxN3Vo1khk.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/MmVJ0i5Dtu5UY5pAxN3Vo1khk.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/MmVJ0i5Dtu5UY5pAxN3Vo1khk.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/w2akpdXvMoloVqt22R4yYZodN4E.jpg\",srcSet:\"https://framerusercontent.com/images/w2akpdXvMoloVqt22R4yYZodN4E.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/w2akpdXvMoloVqt22R4yYZodN4E.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/w2akpdXvMoloVqt22R4yYZodN4E.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"p\",{children:\"There were some bloopers, of course, as we ramped up production. \"}),/*#__PURE__*/e(\"p\",{children:\"Such as yours truly flipping over a packaged meal straight onto the table, and nearly(!) dropping a full container of rice\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"Over the next four hours we prepped a nutritious range of meals, including:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Chicken, spinach, and rice\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"BBQ beans, potatoes, and chicken wings\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Chickpea curry and rice\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Chicken wings easily presented the toughest challenge. Packing four to five wings into meal boxes is somewhat like a game of Tetris. \"}),/*#__PURE__*/e(\"p\",{children:\"Made all the more harder when a certain member of the team (ahem, James) kept over-packing the spinach\u2026\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2016\",src:\"https://framerusercontent.com/images/VaMYVX2VQ63mudwoP5E5ZL6VNE.jpg\",srcSet:\"https://framerusercontent.com/images/VaMYVX2VQ63mudwoP5E5ZL6VNE.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/VaMYVX2VQ63mudwoP5E5ZL6VNE.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/VaMYVX2VQ63mudwoP5E5ZL6VNE.jpg 3024w\",style:{aspectRatio:\"3024 / 4032\"},width:\"1512\"}),/*#__PURE__*/e(\"p\",{children:\"We also peeled and chopped what felt like tonnes of sweet potatoes and red peppers. Thankfully no fingers were peeled or chopped in the process.\"}),/*#__PURE__*/e(\"p\",{children:\"But we didn't avoid one blooper\u2026 Which involved accidentally adding chilli to the red-pepper pile\u2026\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1008\",src:\"https://framerusercontent.com/images/nd1D1eih6VaJDOhYbAYiM2wllm8.jpg\",srcSet:\"https://framerusercontent.com/images/nd1D1eih6VaJDOhYbAYiM2wllm8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/nd1D1eih6VaJDOhYbAYiM2wllm8.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/nd1D1eih6VaJDOhYbAYiM2wllm8.jpg 2016w\",style:{aspectRatio:\"1512 / 2016\"},width:\"756\"}),/*#__PURE__*/e(\"p\",{children:\"The work was tiring, but incredibly fun! In between each round of meal prep we cleared, cleaned, and disinfected the tables; making sure the areas were ready each time for the next meals.\"}),/*#__PURE__*/e(\"p\",{children:\"By 5pm we were exhausted, but delighted. Most of our body-parts were aching, especially our fingers (who knew fluffing rice could be so painful!), but we were thrilled to have been able to contribute a little bit to the great work this organisation does.\"}),/*#__PURE__*/t(\"p\",{children:[\"The result of the day? \",/*#__PURE__*/e(\"strong\",{children:\"1,600 meals\"}),\" repurposed from surplus food and redistributed to people in need \uD83C\uDF89\"]}),/*#__PURE__*/e(\"p\",{children:\"For a few more stats on The Felix Project's work, in 2023 the organisation:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Saved \",/*#__PURE__*/e(\"strong\",{children:\"13,394 tonnes of food\"}),\"\\xa0from\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"322\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"different suppliers\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Redistributed the equivalent of\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"32 million meals\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Welcome over \",/*#__PURE__*/e(\"strong\",{children:\"15,000 volunteers\"}),\"\\xa0who committed up\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"150,000 hours\"}),\"\\xa0of their time to help sort, prepare and deliver the produce.\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2856\",src:\"https://framerusercontent.com/images/kC34mVRk3oBmhynw7HCBs9bOnCg.jpg\",srcSet:\"https://framerusercontent.com/images/kC34mVRk3oBmhynw7HCBs9bOnCg.jpg?scale-down-to=1024 768w,https://framerusercontent.com/images/kC34mVRk3oBmhynw7HCBs9bOnCg.jpg?scale-down-to=2048 1536w,https://framerusercontent.com/images/kC34mVRk3oBmhynw7HCBs9bOnCg.jpg?scale-down-to=4096 3072w,https://framerusercontent.com/images/kC34mVRk3oBmhynw7HCBs9bOnCg.jpg 4284w\",style:{aspectRatio:\"4284 / 5712\"},width:\"2142\"}),/*#__PURE__*/t(\"p\",{children:[\"If you're stuck for ideas for your next team outing or social, I'd highly recommend getting in touch with The Felix Project to arrange a volunteer shift. Do good and feel good! Check out their volunteer page here: \",/*#__PURE__*/e(o,{href:\"https://thefelixproject.org/help-us/volunteer-london\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"https://thefelixproject.org/help-us/volunteer-london\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Thanks for reading!\"}),/*#__PURE__*/e(\"p\",{children:\"Chris\"})]});export const richText8=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Email automation management refers to the process of how you setup, manage, and update your automated email campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s important that you manage your email automation effectively:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://moosend.com/blog/10-marketing-automation-statistics-need-know/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Triggered emails\"})}),\"\\xa0get 70% higher open rates and 152% higher CTRs than drip emails\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://myemma.com/email-marketing-automation/21-stats\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Relevant emails\"})}),\"\\xa0drive 18X more revenue than broadcast emails\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Only 51% of companies are currently implementing\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.emailmonday.com/marketing-automation-statistics-overview/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"marketing automation\"})}),\"\\xa0of any kind (meaning there\u2019s a good chance you can do better than your competition)\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Best Process For Email Automation Management\"}),/*#__PURE__*/e(\"p\",{children:\"Email automation management should be as agile as possible. You shouldn\u2019t strategise a big campaign and set up a complicated behemoth of email automation before first testing your results.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead, think like a SaaS developer, who would build one small feature at a time, frontend then backend (while working as agile as possible).\"}),/*#__PURE__*/e(\"p\",{children:\"By the same token, you should strategise how to solve for one problem at a time, or a few related problems. This is in contrast to strategising a complex, robust email campaign that covers every possible use case.\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll have better results if you take one problem, figure out how to fix it, trigger that message, and then measure response than if you setup dozens and dozens of emails for different purposes all at once.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here\u2019s the email automation management process we recommend you follow:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Strategy\"}),\": Start with a problem and discover what you can do to solve it, such as a high rate of new subscribers not logging in after they start their free trial.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Setup\"}),\": Next, choose the correct\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/blog/customer-filters\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Smart Group (or apply customer filters)\"})}),\"\\xa0to target the right people to receive this message, based on a specific action or even a lack of engagement.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Write the copy\"}),\": Then it\u2019s time to craft a message that appeals to this group of customers or prospects, based on the targeting criteria and where they\u2019re at in the customer journey.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Updates & optimisations\"}),\": Email automation management also includes the process of reviewing, updating, and optimising your emails to ensure that they\u2019re effective and up-to-date.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s take a look at all of these steps and stages in more detail.\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Start with strategy\"}),/*#__PURE__*/e(\"p\",{children:\"Clich\\xe9s exist for a reason right? Right.\"}),/*#__PURE__*/e(\"p\",{children:\"Starting with strategy might be a clich\\xe9, but you have to start with strategy if you want to you want to manage email automation in a way that\u2019s truly effective and engages with the right customers at the right time.\"}),/*#__PURE__*/e(\"p\",{children:\"We recommend that you start with a common problem or known problem.\\xa0You can work together with your marketing, product, and/or digital teams to brainstorm some issues that email automation might be able to solve.\"}),/*#__PURE__*/e(\"p\",{children:\"You can also take a look at these common issues and see if any apply to your business:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Not trying to save abandoned carts\"}),\": If you\u2019re an ecommerce company with no systems setup for saving abandoned carts, such as emails that remind shoppers over the course of three days, then that would be a great place to get started with email automation.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Not getting feedback on cart abandonment\"}),\": Why do customers abandon your checkout? You could send an email asking for their feedback to find out if its something wrong with the product, or with your checkout experience.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Free trial churn for SaaS\"}),\": You don\u2019t want to bombard active free trial users with the wrong kinds of messages, however for users who haven\u2019t logged in in the last couple of days, sending them helpful messages is a must.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Churn for digital publishers and content subscriptions\"}),\": As a digital publisher offering a paid content subscription, if readers haven\u2019t visited your site in 7 days, that could be a sign of churn. Catch them before it\u2019s too late with an email sharing your best recent headlines.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Not engaging leads that are close to purchasing (B2B)\"}),\": With higher priced B2B offers, it\u2019s essential to engage leads that are showing interest in your product or service. Maybe they\u2019re downloading a white paper or viewing your pricing page. You can send a timely email to ask if they have questions or offer to schedule a time for a demo.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re not quite sure where to start with email automation, and you\u2019re not aware of any problems that could be solved with email, then you can start by taking a look at different customer filters and see if that sparks any ideas.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are just a few of the top customer/prospect filters:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Downloaded a white paper\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Downloaded a white paper X times\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Last seen on site X days ago\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Recently purchased\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Viewed pricing page\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Viewed blog\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Abandoned cart\"})})]}),/*#__PURE__*/e(\"p\",{children:\"There are dozens and dozens of different customer and website user filters to choose from. EcoSend includes a\\xa0customer data hub so you can understand who are your most loyal customers and users, who\u2019s about to buy, and who\u2019s at risk of churning.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"347\",src:\"https://framerusercontent.com/images/mMBuoEtIQUBgtzvFIGR669DtA.png\",srcSet:\"https://framerusercontent.com/images/mMBuoEtIQUBgtzvFIGR669DtA.png?scale-down-to=512 512w,https://framerusercontent.com/images/mMBuoEtIQUBgtzvFIGR669DtA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/mMBuoEtIQUBgtzvFIGR669DtA.png 1200w\",style:{aspectRatio:\"1200 / 695\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"You can check out those customer filters inside of the Customer Data Hub to view the people that match that criteria.\"}),/*#__PURE__*/e(\"p\",{children:\"You can also setup email automation for these different customer filters as well.\\xa0You can combine customer filters to create your own Smart Group or choose from some pre-existing Smart Group criteria.\"}),/*#__PURE__*/e(\"p\",{children:\"When you create a new automated message, you can choose from these different filters:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"451\",src:\"https://framerusercontent.com/images/g5u7lYVC8HTEDUpoalM1GpVNs.png\",srcSet:\"https://framerusercontent.com/images/g5u7lYVC8HTEDUpoalM1GpVNs.png?scale-down-to=512 512w,https://framerusercontent.com/images/g5u7lYVC8HTEDUpoalM1GpVNs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/g5u7lYVC8HTEDUpoalM1GpVNs.png 1200w\",style:{aspectRatio:\"1200 / 903\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some additional filters you can choose from when triggering an automated email:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"453\",src:\"https://framerusercontent.com/images/UJSkFOsc6aLet7qPcoHNF7nJPM.png\",srcSet:\"https://framerusercontent.com/images/UJSkFOsc6aLet7qPcoHNF7nJPM.png?scale-down-to=512 512w,https://framerusercontent.com/images/UJSkFOsc6aLet7qPcoHNF7nJPM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/UJSkFOsc6aLet7qPcoHNF7nJPM.png 1200w\",style:{aspectRatio:\"1200 / 907\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"While it\u2019s best to start with some known issues you\u2019re experiencing with website visitors and customers, you can also use the above drop down lists for inspiration.\"}),/*#__PURE__*/e(\"h2\",{children:\"2. Email Automation Management Setup\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Once you know what group of customers you want to target in your email, setting up the messages is fairly simple.\"})}),/*#__PURE__*/e(\"p\",{children:\"There are a few things you need to be aware of:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Give your automated email message a descriptive title.\"}),\"\\xa0Make sure it\u2019s clear, so when you get to the ongoing review stage, you\u2019ll remember what this email is for.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Select the relevant Smart Group (customer filter criteria).\"}),\"\\xa0For most messages, you\u2019ll select entering the Smart Group as the trigger, but leaving a Smart Group could also be a trigger. For example, let\u2019s say you have a Smart Group of people who have visited your website in the last 10 days. When someone leaves that Smart Group, they might be at risk of churning, and need to receive a re-engagement email.\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"313\",src:\"https://framerusercontent.com/images/8PGq4Bm31Vv05IoYoyIwCNkfY.png\",srcSet:\"https://framerusercontent.com/images/8PGq4Bm31Vv05IoYoyIwCNkfY.png?scale-down-to=512 512w,https://framerusercontent.com/images/8PGq4Bm31Vv05IoYoyIwCNkfY.png 838w\",style:{aspectRatio:\"838 / 626\"},width:\"419\"}),/*#__PURE__*/e(\"p\",{children:\"Selecting the Smart Group is the most important thing when setting up your messages.\"}),/*#__PURE__*/e(\"p\",{children:\"But there are other options to be aware of too.\"}),/*#__PURE__*/e(\"p\",{children:\"You can choose to send the message during your business\u2019s office hours, so that if you use the email to invite someone to chat with your team on your website, you make sure someone is actually there!\\xa0You can also utilise this setting to make the email timing a bit more natural. This is great for B2B companies, but probably not needed for ecommerce sites.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"529\",src:\"https://framerusercontent.com/images/8O8bYlHmpLMLIOhgPUQ5R3UacI.png\",srcSet:\"https://framerusercontent.com/images/8O8bYlHmpLMLIOhgPUQ5R3UacI.png?scale-down-to=512 512w,https://framerusercontent.com/images/8O8bYlHmpLMLIOhgPUQ5R3UacI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/8O8bYlHmpLMLIOhgPUQ5R3UacI.png 1200w\",style:{aspectRatio:\"1200 / 1059\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"You can also make sure that messages are not repeated too often. You can set messages to not repeat in intervals of hours, days, or months. This is important if customers or website visitors could possibly enter and exit a Smart Group frequently.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, you might count viewing your blog as a form of engagement and want to send a prospect follow up content when they view your blog. But you wouldn\u2019t want to do this daily, or possibly even weekly, depending on your business.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"316\",src:\"https://framerusercontent.com/images/B5VAn3tHEvVdPZxnDwuhC3Vo.png\",srcSet:\"https://framerusercontent.com/images/B5VAn3tHEvVdPZxnDwuhC3Vo.png?scale-down-to=512 512w,https://framerusercontent.com/images/B5VAn3tHEvVdPZxnDwuhC3Vo.png 841w\",style:{aspectRatio:\"841 / 633\"},width:\"420\"}),/*#__PURE__*/e(\"h2\",{children:\"3. Email Automation Copywriting\"}),/*#__PURE__*/e(\"p\",{children:\"The next step in email automation management is writing the copy.\"}),/*#__PURE__*/e(\"p\",{children:\"Often times, the software and setup is the simplest part, but knowing what to say is hard. The very best thing you can do is to look at examples to spark your creativity. Even professional copywriters do this. They can them \u201Cswipe files\u201D and they save different emails so that they can later templatize them and follow a similar structure or style.\"}),/*#__PURE__*/e(\"p\",{children:\"Each of those posts has plenty of real life examples.\"}),/*#__PURE__*/t(\"p\",{children:[\"Inside of \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"EcoSend\"})}),\", you can craft your automated emails super easily.\"]}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s what you\u2019ll need to include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The sender\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The style (CTA button to any webpage or an invitation to chat)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email subject\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Message\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Button text and link (for CTA-button emails)\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What you write in the email comes down to what action you want the reader to take.\"}),\"\\xa0Email management automation is all about efficiency. What do you want users to take action on, and how can you automate that request?\"]}),/*#__PURE__*/e(\"p\",{children:\"For invitation-to-chat emails, you can keep the content pretty simple. Here\u2019s an example:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Hi there! I noticed that you didn\u2019t complete your order. Do you have any questions for us? We\u2019re available right now to answer your questions via chat.\"})}),/*#__PURE__*/t(\"p\",{children:[\"For CTA-button emails though, what you say depends on where the button link is sending traffic.\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"You might use that button to send users to:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Your homepage\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The page on your site that they viewed recently which triggered you to send the email (such as viewing your pricing page or contact form)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The shopping cart\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A recent blog post\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Another piece of content that relates to a whitepaper they just downloaded\"})})]}),/*#__PURE__*/e(\"p\",{children:\"When you know what you want readers to click on, then the entire point of that email becomes getting as many people as possible to click on that button.\"}),/*#__PURE__*/t(\"p\",{children:[\"Use\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.copyblogger.com/little-known-ways-to-write-fascinating-bullet-points/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"teaser bullet points\"})}),\"\\xa0to show what they might learn in a new blog post, include testimonials that will make them want to dive back into your pricing page, or remind them of the benefits of the product that they had added to their cart.\"]}),/*#__PURE__*/e(\"h2\",{children:\"4. Updates & Optimisations: Ongoing Email Automation Management\"}),/*#__PURE__*/e(\"p\",{children:\"Email automation management is an ongoing task.\"}),/*#__PURE__*/e(\"p\",{children:\"Review your emails at the end of every month. (Do it sooner if you\u2019re launching a lot of different email campaigns based on previous performance).\"}),/*#__PURE__*/e(\"p\",{children:\"Look for number of sends: if the number seems lower than you expected, consider changing the Smart Group to be just a little more broad, or removing one criteria. For example, you might switch from downloading 2 white papers to downloading just 1 for the email criteria.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"171\",src:\"https://framerusercontent.com/images/6vcDNh3PtXDqyi8Nv1UAl16e58.png\",srcSet:\"https://framerusercontent.com/images/6vcDNh3PtXDqyi8Nv1UAl16e58.png?scale-down-to=512 512w,https://framerusercontent.com/images/6vcDNh3PtXDqyi8Nv1UAl16e58.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/6vcDNh3PtXDqyi8Nv1UAl16e58.png 1200w\",style:{aspectRatio:\"1200 / 342\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"You might also want to add different emails for different criteria every month as well.\"}),/*#__PURE__*/e(\"p\",{children:\"Too many companies fail at email automation management because they turn it into one big project. When you break it down into individual emails that solve problems and target different customer groups, it becomes simpler.\"}),/*#__PURE__*/e(\"p\",{children:\"Plan on reviewing, editing, and adding emails monthly.\"}),/*#__PURE__*/e(\"p\",{children:\"Email automation management is still an underutilised digital strategy. It can help win back customers, close deals, and increase LTV. \"}),/*#__PURE__*/t(\"p\",{children:[\"Need a tool for the job? Start your \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"free trial of EcoSend\"})}),\" today! \"]})]});export const richText9=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Getting traction for your freemium plan might be fairly simple if there\u2019s a big demand for your product.  \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://viral-loops.com/blog/4-steps-design-virality-product/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Viral sharing\"})}),\" is why businesses can afford to jump on the opportunity of product marketing\u2014but there\u2019s a catch. Without great onboarding, including an email onboarding sequence, many of your freemium users will quickly become inactive and never convert.\"]}),/*#__PURE__*/e(\"p\",{children:\"And if your product doesn\u2019t have built-in viral sharing (such as sharing a design or video), then you\u2019re even more incentivised to successfully onboard your freemium users. Your cost of acquisition is likely to be higher.\"}),/*#__PURE__*/e(\"p\",{children:\"In this post, we\u2019re covering how to set up marketing automation that onboards your freemium users so you can turn them into active fans.\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is An Email Onboarding Sequence?\"}),/*#__PURE__*/e(\"p\",{children:\"An email onboarding sequence is a series of emails sent to new customers or users to help deepen the relationship they have to your brand, show them how to make the most out of your product and get them using your product as much as possible in this critical first few days.\"}),/*#__PURE__*/e(\"p\",{children:\"An email onboarding sequence can be sent to free trial users, freemium users, or paying customers for a SaaS product, a physical subscription service or a variety of other business types.\"}),/*#__PURE__*/t(\"p\",{children:[\"Because we\u2019re talking about freemium users in this post, we\u2019re focusing in on SaaS, since most other business types wouldn\u2019t have a freemium offer. In fact, \",/*#__PURE__*/e(o,{href:\"https://content.digitalmediastream.co.uk/blog/10-saas-companies-who-rocked-the-freemium-model\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"freemium is a big part of what sets SaaS marketing apart\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"How To Develop An Email Onboarding Sequence For Freemium Users\"}),/*#__PURE__*/e(\"img\",{alt:\"onboarding email strategy\",className:\"framer-image\",height:\"311\",src:\"https://framerusercontent.com/images/FVSUSiAkSi1fWPbxF3yCHSpDoY.png\",srcSet:\"https://framerusercontent.com/images/FVSUSiAkSi1fWPbxF3yCHSpDoY.png?scale-down-to=512 512w,https://framerusercontent.com/images/FVSUSiAkSi1fWPbxF3yCHSpDoY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/FVSUSiAkSi1fWPbxF3yCHSpDoY.png 1422w\",style:{aspectRatio:\"1422 / 622\"},width:\"711\"}),/*#__PURE__*/e(\"p\",{children:\"With new freemium users, there are several goals for your onboarding sequence:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Give them their login URL and details (such as a workspace or team name, or custom URL)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Help them discover the \u201CAha!\u201D moment as quickly as possible, meaning the moment at which they see that your product has real, meaningful value\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Entice them to log back into and use the platform\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Aside from the main product value, show them additional features in order of priority (\",/*#__PURE__*/e(o,{href:\"https://forgetthefunnel.com/saas-customer-research-interviews/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"customer research\"})}),\" can help you decide which features to showcase and in what order)\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"As, we\u2019ll come to see in this post, some companies (like Slack) take a more pared down approach to freemium onboarding, and send only product behaviour-based emails after the initial welcome instead of a drip sequence.\"}),/*#__PURE__*/t(\"p\",{children:[\"For now, here\u2019s a freemium drip onboarding sequence from \",/*#__PURE__*/e(o,{href:\"https://www.invisionapp.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"InVision\"})}),\" that meets the above goals. In the sequence, there are four emails (not based on user behaviour). Then after that, the user is added to their newsletter which directs traffic to their popular design blog.\"]}),/*#__PURE__*/e(\"p\",{children:\"These are the four email subject lines before the user is added to the newsletter:\"}),/*#__PURE__*/e(\"ol\",{style:{\"--list-style-type\":\"none\"},children:/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Welcome! Use Boards to showcase your creative vision\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Get started with 3 quick videos\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Grab 3 free design tools to get more done, faster\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Get your insider\u2019s look at design at Evernote, Huge, SoundCloud and more!\"})})]})]})}),/*#__PURE__*/e(\"h2\",{children:\"Email 1 subject line: Welcome! Use Boards to showcase your creative vision\"}),/*#__PURE__*/e(\"img\",{alt:\"Email onboarding for freemium users\",className:\"framer-image\",height:\"491\",src:\"https://framerusercontent.com/images/Sp96FTE1vm3iGLTxb1PQNsXztqw.png\",srcSet:\"https://framerusercontent.com/images/Sp96FTE1vm3iGLTxb1PQNsXztqw.png?scale-down-to=512 512w,https://framerusercontent.com/images/Sp96FTE1vm3iGLTxb1PQNsXztqw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Sp96FTE1vm3iGLTxb1PQNsXztqw.png 1600w\",style:{aspectRatio:\"1600 / 982\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"The first email in the sequence is a simple welcome email that drives traffic back into the app with a CTA button that reads \u201CCreate Boards.\u201D\"}),/*#__PURE__*/e(\"h2\",{children:\"Email 2 Subject Line: Get Started With 3 Quick Videos\"}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding example\",className:\"framer-image\",height:\"554\",src:\"https://framerusercontent.com/images/mRDJDAEMpm3GTWj6la4kvUiZog.png\",srcSet:\"https://framerusercontent.com/images/mRDJDAEMpm3GTWj6la4kvUiZog.png?scale-down-to=512 512w,https://framerusercontent.com/images/mRDJDAEMpm3GTWj6la4kvUiZog.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/mRDJDAEMpm3GTWj6la4kvUiZog.png 1600w\",style:{aspectRatio:\"1600 / 1108\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"In keeping with InVision\u2019s target audience, the focus of their emails is more design heavy and is light on the copy. This email shares product videos that walk the user through the process of creating boards and prototypes.\"}),/*#__PURE__*/e(\"h2\",{children:\"Email 3 Subject Line: Grab 3 Free Design Tools To Get More Done, Faster\"}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding for new customers\",className:\"framer-image\",height:\"452\",src:\"https://framerusercontent.com/images/ROJaT0jgFOcXB5rj2wxFiAFwio.png\",srcSet:\"https://framerusercontent.com/images/ROJaT0jgFOcXB5rj2wxFiAFwio.png?scale-down-to=512 512w,https://framerusercontent.com/images/ROJaT0jgFOcXB5rj2wxFiAFwio.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ROJaT0jgFOcXB5rj2wxFiAFwio.png 1600w\",style:{aspectRatio:\"1600 / 904\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"The third email introduces the new user to 3 free design tools, whether tools that are essentially side projects for InVision or found inside the app. Regardless of which one the user tries first, Invision app is portraying their brand as knowledgeable, helpful, and giving. This helps to establish a connection.\"}),/*#__PURE__*/e(\"p\",{children:\"The takeaway here is that if you have any free tools or resources that aren\u2019t just designed for onboarding, but are primarily designed to give value to your target audience, then you should include them in your initial sequence. If readers know that there are great tips and resources in your emails, they will be more likely to read them in the future.\"}),/*#__PURE__*/e(\"h2\",{children:\"Email 4 Subject Line: Get Your Insider\u2019s Look At Design At Evernote, Huge, SoundCloud And More! \"}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding examples\",className:\"framer-image\",height:\"487\",src:\"https://framerusercontent.com/images/HH6mDWFbXLyJhBen7L1jXvtcQEM.png\",srcSet:\"https://framerusercontent.com/images/HH6mDWFbXLyJhBen7L1jXvtcQEM.png?scale-down-to=512 512w,https://framerusercontent.com/images/HH6mDWFbXLyJhBen7L1jXvtcQEM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/HH6mDWFbXLyJhBen7L1jXvtcQEM.png 1600w\",style:{aspectRatio:\"1600 / 974\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"The final email in the email onboarding sequence sends new freemium users to their blog\u2019s homepage. Truthfully, Inside Design is more like a digital magazine than a blog. This is a nice, smooth transition from the product-focused emails to what comes next: the user is added to their newsletter which shares content from Inside Design.\"}),/*#__PURE__*/e(\"h2\",{children:\"How To Send Email Content Based On User Behaviour\"}),/*#__PURE__*/e(\"p\",{children:\"The above example is a 4-series email onboarding sequence that isn\u2019t triggered based on user behaviour. It\u2019s a drip sequence sent out to all new users.\"}),/*#__PURE__*/e(\"p\",{children:\"A drip sequence can work if there are a set number of steps users must take to get value out of the product, or if you serve a target audience or niche.\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s very hard to create a robust drip sequence if your users stretch across every industry, or if the way to get started is incredibly simple. \",/*#__PURE__*/e(o,{href:\"https://slack.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Slack\"})}),\" meets both of the above criteria, and that\u2019s why they only send action-based emails apart from the welcome email.\"]}),/*#__PURE__*/e(\"p\",{children:\"This is why you need strong analytics data that can help you to understand your customer's behaviour. We always recommend a data-backed approach to all of your communications and believe that it makes the most sense to have this data accessible at the creation point of drip sequences.\"}),/*#__PURE__*/e(\"p\",{children:\"The following email from Slack is triggered when a user invites another user and enables a signup link for anyone in their organisation with the same email address.\"}),/*#__PURE__*/e(\"h2\",{children:\"Action-Based Email Subject Line: Share Your Signup Link \"}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding best practice\",className:\"framer-image\",height:\"686\",src:\"https://framerusercontent.com/images/zbmx3ke6crPKgGo454lttqxy6RE.png\",srcSet:\"https://framerusercontent.com/images/zbmx3ke6crPKgGo454lttqxy6RE.png?scale-down-to=512 512w,https://framerusercontent.com/images/zbmx3ke6crPKgGo454lttqxy6RE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zbmx3ke6crPKgGo454lttqxy6RE.png 1600w\",style:{aspectRatio:\"1600 / 1372\"},width:\"800\"}),/*#__PURE__*/t(\"p\",{children:[\"These sorts of emails can serve as a reminder for the user. Right in their inbox, they see that they need to share their link. It\u2019s a smart way to prompt them to onboard their team.\",/*#__PURE__*/e(\"br\",{}),\"But what about sending emails when they haven\u2019t taken or completed an action?\"]}),/*#__PURE__*/e(\"h2\",{children:\"What To Send When A Desired Action Hasn\u2019t Been Taken\"}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding challenges \",className:\"framer-image\",height:\"311\",src:\"https://framerusercontent.com/images/LQCuVVHz45om23C5h9mup3bqzSc.png\",srcSet:\"https://framerusercontent.com/images/LQCuVVHz45om23C5h9mup3bqzSc.png?scale-down-to=512 512w,https://framerusercontent.com/images/LQCuVVHz45om23C5h9mup3bqzSc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/LQCuVVHz45om23C5h9mup3bqzSc.png 1422w\",style:{aspectRatio:\"1422 / 623\"},width:\"711\"}),/*#__PURE__*/e(\"p\",{children:\"In addition to emails triggered by user behaviour, you can send emails that have been triggered because an action was NOT taken.\"}),/*#__PURE__*/t(\"p\",{children:[\"Let\u2019s say that, like \",/*#__PURE__*/e(o,{href:\"https://www.mailerlite.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Mailerlite\"})}),\", your onboarding dashboard includes two steps that users need to take.\"]}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding best practices\",className:\"framer-image\",height:\"417\",src:\"https://framerusercontent.com/images/J936QqWX0PDea870GFSApvDuTH0.png\",srcSet:\"https://framerusercontent.com/images/J936QqWX0PDea870GFSApvDuTH0.png?scale-down-to=512 512w,https://framerusercontent.com/images/J936QqWX0PDea870GFSApvDuTH0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/J936QqWX0PDea870GFSApvDuTH0.png 1600w\",style:{aspectRatio:\"1600 / 835\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"If a user clicks \u201CComplete your profile,\u201D they are taken to a form that they need to fill out.\"}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding form example\",className:\"framer-image\",height:\"607\",src:\"https://framerusercontent.com/images/x5IHWADw1aSfuFCdbtITzw7zEs.png\",srcSet:\"https://framerusercontent.com/images/x5IHWADw1aSfuFCdbtITzw7zEs.png?scale-down-to=512 512w,https://framerusercontent.com/images/x5IHWADw1aSfuFCdbtITzw7zEs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/x5IHWADw1aSfuFCdbtITzw7zEs.png 1600w\",style:{aspectRatio:\"1600 / 1215\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"If the user doesn\u2019t complete this form and/or doesn\u2019t click \u201CSave,\u201D that\u2019s a great trigger for an email. In the email, you could share a 1-minute video of the required information as well as an exciting preview of what they\u2019ll get to accomplish once that housekeeping task is all done.\"}),/*#__PURE__*/e(\"h2\",{children:\"Timing Of Onboarding Emails\"}),/*#__PURE__*/e(\"p\",{children:\"The InVision example of a 4-series email onboarding sequence above is sent every other day. Some companies send 3 emails a day for 3 days, and then once or twice a week for a few weeks after that. There\u2019s no single hard-and-fast answer.\"}),/*#__PURE__*/e(\"p\",{children:\"Some of this will depend on the nature of your product. With some tools, users won\u2019t get any value out of it until they\u2019ve taken the required onboarding steps, such as integrating their Google calendar or synching one of their social media accounts. In that case, you\u2019ll want to encourage them to set up their account quickly.\"}),/*#__PURE__*/e(\"p\",{children:\"With other tools (especially design tools), they can ignore the onboarding for a week, and then hop in and create a design without a big setup process baring their way. The issue might not be as pressing, so you can space the sequence out a bit more.\"}),/*#__PURE__*/e(\"h2\",{children:\"SaaS Welcome Email Examples\"}),/*#__PURE__*/e(\"img\",{alt:\"SaaS email onboarding example\",className:\"framer-image\",height:\"311\",src:\"https://framerusercontent.com/images/Gdy3eYx4F8O515eCIe4rsW7L28.png\",srcSet:\"https://framerusercontent.com/images/Gdy3eYx4F8O515eCIe4rsW7L28.png?scale-down-to=512 512w,https://framerusercontent.com/images/Gdy3eYx4F8O515eCIe4rsW7L28.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Gdy3eYx4F8O515eCIe4rsW7L28.png 1422w\",style:{aspectRatio:\"1422 / 623\"},width:\"711\"}),/*#__PURE__*/e(\"p\",{children:\"One of the most important parts of your email onboarding sequence is the welcome email. You want to get new freemium users logging in and using your tool as soon as possible (while their reason for signing up is still fresh in their minds).\"}),/*#__PURE__*/t(\"p\",{children:[\"Let\u2019s take a look at this SaaS welcome email example from \",/*#__PURE__*/e(o,{href:\"https://hootsuite.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Hootsuite\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Subject Line: Welcome aboard! Let\u2019s Get To It\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"407\",src:\"https://framerusercontent.com/images/WEpNbhibJYquprVuCI6SrXQ040.png\",srcSet:\"https://framerusercontent.com/images/WEpNbhibJYquprVuCI6SrXQ040.png?scale-down-to=512 512w,https://framerusercontent.com/images/WEpNbhibJYquprVuCI6SrXQ040.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/WEpNbhibJYquprVuCI6SrXQ040.png 1600w\",style:{aspectRatio:\"1600 / 815\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"best email onboarding\",className:\"framer-image\",height:\"458\",src:\"https://framerusercontent.com/images/inYUiBVYZ3ahTgVexHG2Aw6jY4.png\",srcSet:\"https://framerusercontent.com/images/inYUiBVYZ3ahTgVexHG2Aw6jY4.png?scale-down-to=512 512w,https://framerusercontent.com/images/inYUiBVYZ3ahTgVexHG2Aw6jY4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/inYUiBVYZ3ahTgVexHG2Aw6jY4.png 1600w\",style:{aspectRatio:\"1600 / 917\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding guide\",className:\"framer-image\",height:\"469\",src:\"https://framerusercontent.com/images/5niwH46QF80vBkNcenYd0rLeeOI.png\",srcSet:\"https://framerusercontent.com/images/5niwH46QF80vBkNcenYd0rLeeOI.png?scale-down-to=512 512w,https://framerusercontent.com/images/5niwH46QF80vBkNcenYd0rLeeOI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/5niwH46QF80vBkNcenYd0rLeeOI.png 1600w\",style:{aspectRatio:\"1600 / 939\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding freemium users\",className:\"framer-image\",height:\"445\",src:\"https://framerusercontent.com/images/roeiiopRp9GSEwtrv48AfTcSQkA.png\",srcSet:\"https://framerusercontent.com/images/roeiiopRp9GSEwtrv48AfTcSQkA.png?scale-down-to=512 512w,https://framerusercontent.com/images/roeiiopRp9GSEwtrv48AfTcSQkA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/roeiiopRp9GSEwtrv48AfTcSQkA.png 1600w\",style:{aspectRatio:\"1600 / 891\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"This is a great example of a welcome email and can be used as a new user email template, because it does these four things:\"}),/*#__PURE__*/e(\"ol\",{style:{\"--list-style-type\":\"none\"},children:/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Reminds the new user what the app does (social media management platform)\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Gives evidence of authority and social proof (used by 16 million professionals)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Shares the steps to get started (Connect social media profiles etc.)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Shares the link to the Help Center\"})})]})]})}),/*#__PURE__*/e(\"p\",{children:\"Remember that your onboarding email isn\u2019t just about sharing features. It\u2019s also a type of sales email. On-point branding with social proof can make a huge difference towards getting new users excited about setting up their account.\"}),/*#__PURE__*/e(\"p\",{children:\"We all know that using a tool is a chore. You need to make it easy, and remind them why they should even bother.\"}),/*#__PURE__*/e(\"h2\",{children:\"Subject Line: Dayana Test On Slack: New Account Details\"}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding sign up\",className:\"framer-image\",height:\"574\",src:\"https://framerusercontent.com/images/733xxwqm82E4JJFTnG2tpUMsvg.png\",srcSet:\"https://framerusercontent.com/images/733xxwqm82E4JJFTnG2tpUMsvg.png?scale-down-to=512 512w,https://framerusercontent.com/images/733xxwqm82E4JJFTnG2tpUMsvg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/733xxwqm82E4JJFTnG2tpUMsvg.png 1596w\",style:{aspectRatio:\"1596 / 1148\"},width:\"798\"}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding guide\",className:\"framer-image\",height:\"239\",src:\"https://framerusercontent.com/images/OexyZLvTk5WqP11ah40WRZcIlM.png\",srcSet:\"https://framerusercontent.com/images/OexyZLvTk5WqP11ah40WRZcIlM.png?scale-down-to=512 512w,https://framerusercontent.com/images/OexyZLvTk5WqP11ah40WRZcIlM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/OexyZLvTk5WqP11ah40WRZcIlM.png 1600w\",style:{aspectRatio:\"1600 / 478\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"In this example from Slack, we\u2019re reminded that we get \u201Cunlimited messaging.\u201D Slack isn\u2019t trying to get a new freemium user to integrate Trello or make a Slack call to a colleague. Slack just wants the new user to get to the \u201CAha!\u201D moment, which is messaging.\"}),/*#__PURE__*/e(\"p\",{children:\"This is an incredibly simple email which shows the user how and where to login and where to go for more information. The reason it can be so simple (and yet so effective) is because Slack is very clear on what their \u201CAha!\u201D moment is.\"}),/*#__PURE__*/e(\"h2\",{children:\"What Should You Send Freemium Users At The End Of Your Onboarding Sequence?\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some things to consider when deciding what to send at the end of your onboarding sequence.\"}),/*#__PURE__*/e(\"p\",{children:\"Because InVision creates content that serves designers (regardless of which tools they use), it makes sense that InVision sends freemium users a content newsletter after the initial email onboarding sequence is over.\"}),/*#__PURE__*/e(\"h2\",{children:\"Subject line: Unwrite My Heart\"}),/*#__PURE__*/e(\"img\",{alt:\"email onboarding guide\",className:\"framer-image\",height:\"533\",src:\"https://framerusercontent.com/images/UVsssuBWPUnDSdPFRVgLC3uUGaQ.png\",srcSet:\"https://framerusercontent.com/images/UVsssuBWPUnDSdPFRVgLC3uUGaQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/UVsssuBWPUnDSdPFRVgLC3uUGaQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/UVsssuBWPUnDSdPFRVgLC3uUGaQ.png 1600w\",style:{aspectRatio:\"1600 / 1066\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Most SaaS companies can\u2019t afford to treat their blog like a digital publication, though. Just because you don\u2019t have one-of-a-kind interviews like InvisionApp doesn\u2019t mean you can\u2019t direct freemium users to valuable content. If your app serves a particular audience, work on creating content that serves them and at the end of your sequence, you can segway into it.\"}),/*#__PURE__*/e(\"p\",{children:\"After a period of 1 - 3 weeks, you should transition away from sending product-focused emails and instead send emails that add value to the reader regardless of product use. Otherwise, you\u2019ll come across as nagging and not customer-centric.\"}),/*#__PURE__*/e(\"h2\",{children:\"Should You Remove MQLs From Your Email Onboarding Sequence?\"}),/*#__PURE__*/e(\"p\",{children:\"Should you send your email onboarding sequence to everyone who signs up? 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Instead, your sales team will be reaching out to them directly, and their onboarding process will most likely include personal attention.\"}),/*#__PURE__*/e(\"p\",{children:\"When logging in for the first time, new Hootsuite freemium users must fill out the following form before they can connect their social media apps.\"}),/*#__PURE__*/e(\"p\",{children:\"If you have a sales team, you\u2019ll want to perfect this handoff.\"}),/*#__PURE__*/e(\"h2\",{children:\"So, That's It!\"}),/*#__PURE__*/e(\"p\",{children:\"An email onboarding sequence can help you turn your new freemium signups into active users, and active users are more likely to need premium features in your paid plans.\"}),/*#__PURE__*/e(\"p\",{children:\"While you're here, if you're in search of a new email platform, why not give EcoSend a try?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/plans\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Our plans start at just $29 per month\"})}),\". 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