{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/46tUAdRq9z0flfkTp1ul/T07gWMdYht9wRRxTHMSV/WlsAwarlG-10.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Email marketing has a typical ROI of $42 for every $1 spent.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Data from Statista suggests the global revenue from email marketing will reach $17.9 billion by 2027.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With so many incredible ways to generate revenue for your business, email marketing remains as profitable as ever. \uD83D\uDCB0\u2709\uFE0F\"}),/*#__PURE__*/e(\"p\",{children:\"Ready to get that email revenue soaring?\"}),/*#__PURE__*/t(\"p\",{children:[\"Here are 9 winning strategies to try brought to you by \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"#1 - Advertise Your Products Or Services\"}),/*#__PURE__*/e(\"img\",{alt:\"make money with email marketing\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/NtNw9I1zr0lHYGyU4IB0Bqlkg.jpg\",srcSet:\"https://framerusercontent.com/images/NtNw9I1zr0lHYGyU4IB0Bqlkg.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/NtNw9I1zr0lHYGyU4IB0Bqlkg.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/NtNw9I1zr0lHYGyU4IB0Bqlkg.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ll start with the basics here, and that\u2019s using email marketing as a form of direct promotion.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Whatever it is you sell, offer or do, telling people through email can be extremely effective. The key to making money though is sending the right message, to the right person at the right time, which you can achieve with \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/what-is-customer-segmentation\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"segmentation\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Keep things snazzy looking and that copy to the point. If you\u2019re not sure how to create an engaging looking email campaign, you can use \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/free-email-builder/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"our free HTML Email Template Builder tool\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"From there, making money through email marketing is all about consistency. By no means should you send too many emails, but make sure you are communicating regularly with your subscribers.\"}),/*#__PURE__*/e(\"p\",{children:\"Make sure each campaign offers something of interest to encourage higher open and click-through rates.\\xa0\"}),/*#__PURE__*/t(\"h2\",{children:[\"#2 - Send A Welcome Email That \",/*#__PURE__*/e(\"em\",{children:\"Sells\"})]}),/*#__PURE__*/e(\"img\",{alt:\"welcome emails miro\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/C94sdCvFJvcgl6YVkF3APKLPC6E.jpg\",srcSet:\"https://framerusercontent.com/images/C94sdCvFJvcgl6YVkF3APKLPC6E.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/C94sdCvFJvcgl6YVkF3APKLPC6E.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/C94sdCvFJvcgl6YVkF3APKLPC6E.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[\"Welcome emails \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/12-welcome-email-examples-for-new-customers\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(n.a,{children:[\"have a typical \",/*#__PURE__*/e(\"strong\",{children:\"open rate of 91%\"})]})}),\". They are the gold dust of any email marketing strategy, since 9 out of 10 people you send them to will open them.\"]}),/*#__PURE__*/t(\"p\",{children:[\"After all, that user has just agreed to hear from you. They are freshly engaged with your brand and they are at peak interest in all that you do. So make sure you capitalise on this unmissable opportunity by sending a welcome email that \",/*#__PURE__*/e(\"em\",{children:\"does more than just say hello\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"From giving product demonstrations to adding a great call-to-action (CTA), grab the attention welcome emails command to generate sales and encourage loyalty to your brand.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDDDE\uFE0F Pssst: Want more free tips on how to grow your business through email? \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Sign up for the EcoSend newsletter\"})})}),/*#__PURE__*/e(\"strong\",{children:\".\"})]}),/*#__PURE__*/e(\"h2\",{children:\"#3 - Re-Engage Customers At Risk Of Churn\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"698\",src:\"https://framerusercontent.com/images/zp5FWupnzuPYfCmnefwm8FKOUwo.jpg\",srcSet:\"https://framerusercontent.com/images/zp5FWupnzuPYfCmnefwm8FKOUwo.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/zp5FWupnzuPYfCmnefwm8FKOUwo.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/zp5FWupnzuPYfCmnefwm8FKOUwo.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/zp5FWupnzuPYfCmnefwm8FKOUwo.jpg 2868w\",style:{aspectRatio:\"2868 / 1396\"},width:\"1434\"}),/*#__PURE__*/t(\"p\",{children:[\"Did you know it costs \",/*#__PURE__*/e(\"strong\",{children:\"3x more\"}),\" to acquire new customers, compared to retaining existing ones?\"]}),/*#__PURE__*/e(\"p\",{children:\"Your customers don\u2019t just go poof like your friendly neighbourhood ghost. Often there are warning signs it\u2019s about to happen. For instance, a lack of recent engagement with your brand, downgrading a subscription or even poor survey feedback.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"You can re-engage users at risk of \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/marketing-glossary/churn\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"churn\"})}),\" through email marketing. Effective re-engagement campaigns will retain that customer and therefore also retain the revenue they bring you at the same time.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The exact approach to take will depend on the issue they are having. But, you could take the opportunity to email them about any promotions. Or, invite them to a personal demo to ensure they are getting the most out of your product if they are dissatisfied.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Like the look of the above email marketing platform? That's EcoSend you're looking at!\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDC49 Grab \"}),/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/?plan=get-started\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"your free trial \"})})}),/*#__PURE__*/e(\"strong\",{children:\"to give it a try yourself!\"})]}),/*#__PURE__*/e(\"h2\",{children:\"#4 - Follow Up On Form Or Cart Abandonments\"}),/*#__PURE__*/e(\"img\",{alt:\"abandon carts\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/LJbYCdEotici0OFX8SgsozT3sQs.jpg\",srcSet:\"https://framerusercontent.com/images/LJbYCdEotici0OFX8SgsozT3sQs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/LJbYCdEotici0OFX8SgsozT3sQs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/LJbYCdEotici0OFX8SgsozT3sQs.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Email marketing software will trigger an alert when someone has abandoned filling out a form or a checkout sequence.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/marketing-glossary/abandoned-cart-emails\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Cart abandonment emails\"})}),\" offer a typical open rate of 45%.\"]}),/*#__PURE__*/e(\"p\",{children:\"Businesses with an average order value (AOV) of between $100 and $500 recover 5% of all abandoned carts on average through email marketing.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Even if you only secure \",/*#__PURE__*/e(\"em\",{children:\"one extra sale per day\"}),\", that\u2019s still more money in your company\u2019s pocket rather than your competitors. Cart or form abandonments are just the ticket here, seeing as there's pretty much no other way to bring the prospect directly back to the page.\"]}),/*#__PURE__*/e(\"p\",{children:\"If you have a high number of form or cart abandonments, make sure you know what the issues are so they can be resolved. Abandonment campaigns act as a safety net but aren\u2019t a complete cure for the likes of uncompetitive pricing or even technical glitches on your site.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"#5 - Use Affiliate Links In Your Email Copy\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/wf8fgmYHds8cHkwS73Jmw3kbeVM.jpg\",srcSet:\"https://framerusercontent.com/images/wf8fgmYHds8cHkwS73Jmw3kbeVM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/wf8fgmYHds8cHkwS73Jmw3kbeVM.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/wf8fgmYHds8cHkwS73Jmw3kbeVM.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Affiliate links are a fantastic way to generate more profit through email marketing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"They can placed in email copy, just as they can in blogs, video descriptions or in social media links.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"How it works is that if someone clicks on your affiliate link, you\u2019ll earn a commission from the sale generated for that company. In fact, we even have \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/affiliates\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"our own affiliate program here at EcoSend\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Just be aware it\u2019s good practice to state somewhere in the small print that affiliate links are used. But other than that, rock on and cash in. \uD83D\uDD7A\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Discover:\"}),\" \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/23-eco-friendly-affiliate-marketing-programs\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"23 Eco-Friendly Affiliate Marketing Programs\"})}),\" \uD83C\uDF33\uD83D\uDCB0\"]}),/*#__PURE__*/e(\"h2\",{children:\"#6 - Surveys And Feedback Emails To Create A Stronger (And More Profitable!) Business Offering\\xa0 \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/wXVkzfNSmAGD7HwKmZkshzdXRss.jpg\",srcSet:\"https://framerusercontent.com/images/wXVkzfNSmAGD7HwKmZkshzdXRss.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/wXVkzfNSmAGD7HwKmZkshzdXRss.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/wXVkzfNSmAGD7HwKmZkshzdXRss.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Most companies don\u2019t realise just how valuable their email marketing lists actually are.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Think about it. You have all these contacts who signed up to your mailing list. They did this because they were interested in hearing from you. They want to be involved with your brand - so now it\u2019s time to find out what they really think of you.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Email marketing software such as EcoSend \"})}),\"will allow you to send out net promoter score (NPS) surveys. These give a set of questions and ask users to rate their opinion good or bad. In the end, you\u2019ll get a score ranging from between -100 to 100 to see how your company is doing in the eyes of your customers.\"]}),/*#__PURE__*/e(\"p\",{children:\"How is that going to make my company money you ask?\"}),/*#__PURE__*/e(\"p\",{children:\"Use the feedback to keep what\u2019s working for your brand, and fix what\u2019s not. Creating just the right balance from customer feedback is yet another way email marketing can make your business more profitable.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"#7 - Indulge In Some Customer Engagement\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/jTp9UrlnDIAg4p9tafKzmU080.jpg\",srcSet:\"https://framerusercontent.com/images/jTp9UrlnDIAg4p9tafKzmU080.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/jTp9UrlnDIAg4p9tafKzmU080.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/jTp9UrlnDIAg4p9tafKzmU080.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Customer engagement goes beyond basic customer service. Instead, it offers a concierge-like experience.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So how can customer engagement make your company more money, you ask?\"}),/*#__PURE__*/t(\"p\",{children:[\"Done right, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-to-use-customer-engagement-to-drive-sales\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"customer engagement\"})}),\" can set your brand apart from the rest, so that your customers continue to spend with you \",/*#__PURE__*/e(\"em\",{children:\"rather than your competitors\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s perfectly possible to perform customer engagement through email marketing. For instance, you could check in with a customer to see how they getting on with a recent purchase. Maybe send a greeting on their birthday.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Remember, customer engagement is all about building that human connection which shows you value their business. When your users feel valued, they are more likely to remain loyal to your brand and this will be reflected in the amount they spend with you.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In contrast, none of us like it when companies treat us like just another number. Customer engagement means that will never be the case.\"}),/*#__PURE__*/e(\"h2\",{children:\"#8 - Turn An Unhappy Customer Into A Lifetime Customer\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/ZkbV2WumYbnIdXk2U1XLQQWUs.jpg\",srcSet:\"https://framerusercontent.com/images/ZkbV2WumYbnIdXk2U1XLQQWUs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ZkbV2WumYbnIdXk2U1XLQQWUs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ZkbV2WumYbnIdXk2U1XLQQWUs.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Sometimes stuff hits the fan.\"}),/*#__PURE__*/e(\"p\",{children:\"You might wonder how you can generate more money for your business through engaging with unhappy customers.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s simple. Your job is to \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-to-use-customer-engagement-to-drive-sales\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"empathise with your customers to show you understand\"})}),\" their issues and you\u2019re there to help them.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"FYI, this isn\u2019t something to do only after a customer has contacted you. Instead, the best businesses are proactive in their approach, including reaching out to customers first when they notice something isn\u2019t right.\"}),/*#__PURE__*/e(\"p\",{children:\"By providing excellent damage limitation, you have a much better shot of keeping that customer and ultimately keeping the revenue they provide for your business.\"}),/*#__PURE__*/e(\"p\",{children:\"So while this tip might not feel as tangible as the rest, it\u2019s essential to ensure your profits don\u2019t dip because of a bad reputation. \"}),/*#__PURE__*/e(\"p\",{children:\"Use email marketing to make that happen! \"}),/*#__PURE__*/e(\"h2\",{children:\"#9 - Show Your Customers How To Get The Most Out Your Products To Boost Engagement\"}),/*#__PURE__*/e(\"img\",{alt:\"helpful emails\",className:\"framer-image\",height:\"661\",src:\"https://framerusercontent.com/images/EE2y6UPflgZJfSt3wtmmXxFUHuE.png\",srcSet:\"https://framerusercontent.com/images/EE2y6UPflgZJfSt3wtmmXxFUHuE.png?scale-down-to=512 512w,https://framerusercontent.com/images/EE2y6UPflgZJfSt3wtmmXxFUHuE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/EE2y6UPflgZJfSt3wtmmXxFUHuE.png 1913w\",style:{aspectRatio:\"1913 / 1322\"},width:\"956\"}),/*#__PURE__*/e(\"p\",{children:\"Have you ever cancelled a subscription because you can\u2019t work out how to get it to do what you need?  \"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t underestimate how costly a complicated customer journey can be for a business. As well as working on your website and product itself, email marketing can be used to join the dots.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Use email marketing to address any common customer queries and highlight product demos or features.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The simple fact is the easier it is for people to spend money with you and keep doing so, the more money your business will make. Email marketing is an essential piece of the puzzle here.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Top Tips For Email Marketing Success \uD83D\uDCA1\u2709\uFE0F\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDEAB - Don\u2019t add people to your email list unless they have agreed to hear from you. Unsolicited emails will likely be filtered as spam, which will definitely harm your open rates both now and going forward.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC71\u200D\u2642\uFE0F - Segment your audiences, so that you send the right message to the right person at the right time, rather than using a \u2018send to all\u2019 approach hoping for the best.\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDEA7 - Never send emails \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/why-no-reply-emails-are-bad-for-business\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"from a no-reply account\"})}),\". \"]}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDCCA - Monitor your campaigns so that you learn what strategies encourage high open and click-through rates, while also watching out for sudden spikes in unsubscribes.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83E\uDDF9 - Remember to clean your email lists every 6 months or so to ensure your open rates remain high.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Yet to switch to professional email marketing software? We've put together this handy guide called \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-to-choose-the-best-email-marketing-platform-in-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"How To Choose The Best Email Marketing Platform In 2025\"})}),\". You're welcome! \uD83D\uDE04\"]}),/*#__PURE__*/e(\"h2\",{children:\"Making Money With Email FAQs\"}),/*#__PURE__*/e(\"h3\",{children:\"How To Make Money With Email Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"To make money from email marketing, you\u2019ll need an email list to generate revenue from. Ideas include selling products or services or affiliate marketing.\"}),/*#__PURE__*/t(\"p\",{children:[\"The most successful email marketers build qualified lists so that their recipients have agreed to be contacted by them, meaning customers are more likely to open and engage with their emails. We recommend using \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features/forms\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"an email signup form\"})}),\" on your website to encourage people to subscribe to your mailing list.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Can You Sell Email Lists For Money?\"}),/*#__PURE__*/e(\"p\",{children:\"Unfortunately, no you cannot sell email lists for money as this violates several privacy and anti-spam laws. Even if you don\u2019t get caught, spammy tactics just don\u2019t work in terms of building loyal relationships with your subscribers or getting them to purchase from you. You also risk your domain reputation if you send emails to people without their permission which could mean your emails are automatically filtered as spam.\"}),/*#__PURE__*/e(\"h3\",{children:\"How Do I Monetise My Email List?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Think about why your subscribers signed up to your list, and make sure the content you send them matches these expectations. Look to provide helpful content that sells in a way that also adds value to the user.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You can also experiment with different email types such as welcome emails, promotional emails and newsletters. Include links to your products or services to let your customers know how they can shop with you.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Businesses can also explore other ways of making money through their emails including affiliate marketing or sponsored features.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"How Do I Start Building An Email List?\"}),/*#__PURE__*/e(\"p\",{children:\"Every business should have a visible signup form on its website so that users can easily subscribe to your list. Sometimes, it\u2019s worth incentivising users to enter their email by adding a discount or creating a lead magnet.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Users are more likely to give you their email address when they trust your website. So make sure your website is secure and trustworthy to encourage more people to sign up.\"}),/*#__PURE__*/e(\"p\",{children:\"Another top tip is to request an email sign up in exchange for a competition entry.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you have a physical or online store, then you can ask customers if they\u2019d like to sign up for your list when they check out.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"What Are Some Common Mistakes To Avoid In Email Marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"Many email marketers assume that over-communicating is more likely to result in a sale. In fact, the opposite is true. When you send too many emails your audience is more likely to stop opening and ultimately unsubscribe. So our best tip is to focus on quality rather than quantity if you want to make money through email marketing, especially over the longer term.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can discover even more free tips over on our post \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/stop-making-these-11-email-marketing-mistakes\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Stop Making These 11 Email Marketing Mistakes\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Make Money And Help The Planet With EcoSend\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you're looking to maximise profit for your business through email marketing, we hope the above tips have given you a masterclass on how it's done.\"}),/*#__PURE__*/e(\"p\",{children:\"But if you want even more from us, the EcoSend team can help you there too! Scroll up to grab a free trial of our email platform.\"}),/*#__PURE__*/t(\"p\",{children:[\"Or if you want to chat with us personally about your email marketing needs, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/demo\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"book a demo call with us\"})}),\". You bring the coffee \u2615\uFE0F \u2014 and we'll bring the ideas to help your business grow. \uD83D\uDE09\"]}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the first email platform which is climate-conscious, meaning we can also help your business reduce its carbon emissions alongside helping you win at email.\"}),/*#__PURE__*/e(\"p\",{children:\"If that sounds up your street, we look forward to meeting you and learning how we can help your business succeed!\"})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Email scrubbing is something all email marketers \",/*#__PURE__*/e(\"strong\",{children:\"should be doing regularly\"}),\" to maintain a clean list. \"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s nothing personal. It\u2019s just every campaign costs precious time, energy and ultimately money to create and send. Inactive or disengaged contacts simply won\u2019t deliver a return on your investment.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"While nobody likes to say goodbye, having a squeaky-clean email list is in the best interest of every business. The result will mean each \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email campaign\"})}),\" you send has a much higher chance of being opened and ultimately acted upon.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Buckets/mouse buttons at the ready, here is everything you need to get started with email scrubbing to get a clean email list today.\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is Email Scrubbing?\"}),/*#__PURE__*/e(\"img\",{alt:\"email scrubbing how to clean your email list GoSquared\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/cHW7fWmZpdfyZI2gByoB29An3Q.png\",srcSet:\"https://framerusercontent.com/images/cHW7fWmZpdfyZI2gByoB29An3Q.png?scale-down-to=512 512w,https://framerusercontent.com/images/cHW7fWmZpdfyZI2gByoB29An3Q.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cHW7fWmZpdfyZI2gByoB29An3Q.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/t(\"p\",{children:[\"Have you ever seen those deeply satisfying \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=5J1EPYn4mmo\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"cleaning videos\"})}),\" on YouTube, where years of dirt and grime are removed before your very eyes? \uD83D\uDCA6 \uD83D\uDC40\"]}),/*#__PURE__*/e(\"p\",{children:\"Now it\u2019s time to clean your email list too, in the form of email scrubbing. Namely, getting rid of disengaged contacts who never open your emails, even though it costs money to send those emails.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Email scrubbing involves going through your list of email contacts to remove inactive contacts. Those who never open your emails, and basically never interact with your campaigns.\"}),/*#__PURE__*/t(\"p\",{children:[\"Generally, inactive subscribers are considered as contacts who haven\u2019t \",/*#__PURE__*/e(\"strong\",{children:\"opened at least a single email in the last six months\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Wait, Can't I Just Keep Everyone On My List?\"}),/*#__PURE__*/t(\"p\",{children:[\"Do you keep in touch with \",/*#__PURE__*/e(\"em\",{children:\"everyone\"}),\" you went to school with? Or, have your contacts naturally changed as you've moved through life? \"]}),/*#__PURE__*/t(\"p\",{children:[\"Email marketing lists work much the same, in that unless your list of contacts is both relevant and consists of \",/*#__PURE__*/e(\"em\",{children:\"engaged prospects\"}),\", it just won\u2019t work for your business. Simply put, sending emails to people who never open them will reduce your ROI and ultimately cost more than it ever earns you. That's because you're targeting the wrong crowd.\"]}),/*#__PURE__*/t(\"p\",{children:[\"After all, you can't expect 100/100 contacts who signed up to your email newsletter 5 years ago \",/*#__PURE__*/e(\"strong\",{children:\"to still read\"}),\" every single email you send.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Even if 20 still do, you're \",/*#__PURE__*/e(\"em\",{children:\"still paying\"}),\" to send those emails to the other 80. These disengaged contacts are not only reducing your email ROI, they are clogging up your list, and preventing fresh engaged prospects from joining the party.\"]}),/*#__PURE__*/e(\"p\",{children:\"So in summary, email list scrubbing is about achieving a healthy, effective email marketing list by removing disengaged users so that only engaged users remain.\"}),/*#__PURE__*/e(\"h2\",{children:\"Discover These Benefits Of Regular Email Scrubbing \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/qs7E81ZdK1wQSTlTkZWq1sdkQ.png\",srcSet:\"https://framerusercontent.com/images/qs7E81ZdK1wQSTlTkZWq1sdkQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/qs7E81ZdK1wQSTlTkZWq1sdkQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/qs7E81ZdK1wQSTlTkZWq1sdkQ.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve given you one analogy above, but here is another.\"}),/*#__PURE__*/e(\"p\",{children:\"Think of your air vents when they haven\u2019t been cleaned in a while. It\u2019s impossible for them to work effectively, and soon enough, they\u2019ll throw around more dirt than they even remove from the air. All the while, you\u2019ll pay for the privilege in terms of running costs.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Ironically, the thing you bought it for (air conditioning) can't happen because the vents are clogged. This is what happens with email marketing when nobody bothers to clean out their lists. Emails are being sent, but nobody is opening them.\"}),/*#__PURE__*/e(\"p\",{children:\"Before we move onto how to scrub your email list let's look at the impact on your business of not doing so, along with the benefits you set to gain.\"}),/*#__PURE__*/e(\"h3\",{children:\"Improve Open Rates\"}),/*#__PURE__*/e(\"p\",{children:\"The average email open rate across all industries is 21.33%. That technically means 8 out of 10 people won\u2019t open your email even on a good day.\"}),/*#__PURE__*/e(\"p\",{children:\"So it makes sense you want to do everything in your power to not only increase this figure but prevent even more users from slipping through the net.\"}),/*#__PURE__*/e(\"p\",{children:\"By scrubbing your email list, you\u2019ll leave only those who open and engage with your emails on your contact list. Your open rates will improve as a result, making for a much more effective marketing strategy and a higher ROI.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Reduce Your Emails Being Marked As Spam\"}),/*#__PURE__*/e(\"p\",{children:\"If you continually send emails which aren\u2019t being opened (because you don\u2019t scrub your lists), email servers will consider your communication as spam. When this happens, it can be difficult to reach active users, let alone grow your email list.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Economical Reasons\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"HubSpot found \",/*#__PURE__*/e(\"strong\",{children:\"$2,600,000 is spent per day\"}),\" on sending emails which are never opened by the recipient.\\xa0\uD83D\uDCB8 \uD83D\uDE2C\"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s not just the time and effort you spend on creating your email marketing, but the cost of email marketing software too. It\u2019s no good being on a package that allows you to send emails to up to 100,000 contacts, but only 5,000 contacts are regularly opening your emails.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Scrubbing can help fix that for you so that every penny of your email marketing budget is spent wisely.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Clean Email Lists Are Better For The Environment\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Research by the BBC suggests every email sent emits between 4g and 50g of carbon. With 300 billion emails sent per day, that soon adds up. In fact, it\u2019s one of the main reasons we developed our new email marketing tool \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Alongside our own work to reduce the carbon emissions associated with email marketing, it\u2019s a simple fact that sending emails unnecessarily just won\u2019t do. In fact, cleaning your email list is one of the easiest ways to become a more sustainable business today.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Clean Your Email List With These 5 Easy Steps \uD83E\uDDFC \u2709\uFE0F\"}),/*#__PURE__*/e(\"p\",{children:\"Now you know the value of cleaning your email list, it's time to get to work. Luckily, you don't need as much elbow grease as you do for cleaning your actual home.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead, you can achieve a clean healthy list in just a few easy steps as we're about to demonstrate.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step #1 - Identify Disengaged Subscribers\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"721\",src:\"https://framerusercontent.com/images/ADVwhHLBQ2A1nBg0Wsjy0rcakmo.png\",srcSet:\"https://framerusercontent.com/images/ADVwhHLBQ2A1nBg0Wsjy0rcakmo.png?scale-down-to=512 512w,https://framerusercontent.com/images/ADVwhHLBQ2A1nBg0Wsjy0rcakmo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ADVwhHLBQ2A1nBg0Wsjy0rcakmo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ADVwhHLBQ2A1nBg0Wsjy0rcakmo.png 2851w\",style:{aspectRatio:\"2851 / 1442\"},width:\"1425\"}),/*#__PURE__*/e(\"p\",{children:\"Any email marketing tool worth its salt should allow you to identify disengaged subscribers in one click.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" by makes this simple, as you can see in the above image. \u2B06\uFE0F \uD83D\uDC40\"]}),/*#__PURE__*/e(\"p\",{children:\"Engaged also allows you to send segmented campaigns to reach disengaged users to tempt them back, but more about this in step two.\"}),/*#__PURE__*/e(\"p\",{children:\"For now, you need a clear list of who is regularly opening your emails and who isn\u2019t. That\u2019s because it's no good sending an email to try to tempt them back when they are already engaged users.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Also, take the time to understand the percentage of disengaged subscribers vs engaged. If the balance isn\u2019t swinging in your favour, it may be time to change up your email marketing strategy.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Step #2 - Send A Re-Engagement Email\"}),/*#__PURE__*/e(\"p\",{children:\"Re-engagement emails work up to 25% of the time, so sending one to any disengaged users is definitely worth a shot.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Sending a re-engagement email works like so:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The subject line should get right to the point, such as \u2018Do you still want to receive our emails?\u2019\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tell subscribers you\u2019re reaching out to check if they still want to hear from you in the body copy\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Take the opportunity to highlight the value of your emails, such as blog post recaps, company news, promotions or any other nuggets your subscribers are likely to find valuable\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Include one CTA button to allow subscribers to stay on the list, and state they will automatically be removed if they don\u2019t click the link within 7 days\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The idea of sending an email like so to disengaged users, is it gives them one last chance to remain active subscribers. This is, in contrast, to automatically removing every disengaged user, assuming they definitely don\u2019t want to hear from you.\"}),/*#__PURE__*/e(\"p\",{children:\"Re-engagement emails are the best way to determine what\u2019s actually true so that you avoid losing potential prospects in the process of cleaning your email list.\\xa0So, think of them as a safety net.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step #3 - Remove Inactive Contacts\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"remove inactive contacts gosquared\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/wuMxKGCBhFOrTPJ2bSO5X2XhNME.png\",srcSet:\"https://framerusercontent.com/images/wuMxKGCBhFOrTPJ2bSO5X2XhNME.png?scale-down-to=512 512w,https://framerusercontent.com/images/wuMxKGCBhFOrTPJ2bSO5X2XhNME.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/wuMxKGCBhFOrTPJ2bSO5X2XhNME.png 1500w\",style:{aspectRatio:\"1500 / 800\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"As it says on the tin, now you have a definite list of disengaged contacts because you haven\u2019t heard from them, and can\u2019t get a response even after sending a re-engagement email, it\u2019s time to cut them from your list.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Removing inactive contacts will make way for new, engaged subscribers to take their place so don\u2019t hesitate here. Going six months or more without so much as opening your email means you\u2019re essentially talking into a paper cup.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Once you have done this, your email list will be so clean it will sparkle. Well, it might do if your email campaigns are for a jewellery store.\\xa0But even for everyone else, you'll be looking at a clean list for the foreseeable.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step #4 - Segment Your Email Subscribers\"}),/*#__PURE__*/e(\"p\",{children:\"Would you use a duster to clean your carpets? How about dishwashing detergent to clean your windows?\"}),/*#__PURE__*/e(\"p\",{children:\"Seen as we\u2019re on the topic of cleaning your email list, it pays to mention segmentation. That\u2019s because just like cleaning your actual home where you need different tools and detergents depending on what you happen to be cleaning, a one-size-fits approach doesn\u2019t work for your email campaigns either.\"}),/*#__PURE__*/e(\"p\",{children:\"Segmentation is the name of the game here. It means you send the right message, to the right person at the right time. Use segmentation to further clean your email list by avoiding sending emails which have a low chance of being opened or acted upon.\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t just take our word for it either. The \",/*#__PURE__*/e(o,{href:\"https://strategicvantage.com/how-to-achieve-760-increase-in-revenue-with-marketing\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Data & Marketing Association\"})}),\" found that segmenting emails leads to a \",/*#__PURE__*/e(\"strong\",{children:\"760% increase in conversions\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Step #5 - Repeat The Email Scrub Every 3-6 Months\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine only cleaning your home once a year. Instead, we all know that deep cleans and regular general cleans are a must for your living environment. Well, your email list is much the same, in that it will only work if it's clean.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Depending on the size of your email list, experts recommend scrubbing your email list every 3-6 months. Considering the cost of email marketing, it pays to ensure each campaign will have the maximum impact. That can\u2019t happen if your email list is full of cobwebs figuratively speaking.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Clean Email List Best Practices\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Never buy email lists\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep an eye on unsubscribe rates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Include a one-click email unsubscribe feature (GDPR)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Understand your email audience\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Consider using double opt-ins\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cleanse your list regularly\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Not Just Clean, But Green Email Awaits!\"}),/*#__PURE__*/e(\"p\",{children:\"If you're thinking of scrubbing inactive email contacts, it might also be time to refresh your email provider. \"}),/*#__PURE__*/e(\"p\",{children:\"Thinking of jumping ship from the likes of Mailchimp or ActiveCampaign? Whether you're just starting out with email marketing, or are looking for a change from your existing tool we've got you covered.\"}),/*#__PURE__*/t(\"p\",{children:[\"EcoSend runs on renewable energy sources and we'll plant trees on behalf of your business just for using us. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Discover our amazing features and learn how EcoSend could work for your business by \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"signing up for your free trial\"})}),\". \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The best email marketing platform is something which helps you drive more conversions to your business.\"}),/*#__PURE__*/e(\"p\",{children:\"The tool should meet all of your needs, making customer acquisition and customer retention through email a breeze.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But what if you\u2019re new to email marketing? Or, if you\u2019ve been using the likes of HubSpot or Mailchimp and it\u2019s gotten too expensive?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Rushing into purchasing an email tool is a huge mistake few can afford to make. Luckily if you\u2019re reading this you can avoid such a fate, because we\u2019ve broken down everything you need to consider in this post.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are our top tips on choosing the best email marketing platform in 2025 to guide you.\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Marketing Platforms - What Are Your Options In 2025?\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"ActiveCampaign\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"EcoSend\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"EmailOctopus\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"HubSpot\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Mailchimp\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Mailjet\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"MailerLite\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"SendInBlue\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"SendPulse\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDCA1\uD83E\uDD13 \",/*#__PURE__*/e(\"strong\",{children:\"Heads up \"}),\"- You can find two of our own option EcoSend right on this website. We\u2019ve been in the email marketing space since 2006. As well as giving you everything you need, we can help you migrate from your existing tool with ease.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Outside of our email marketing expertise, you have your email marketing stalwarts such as Mailchimp and HubSpot. There are also plenty of companies that are fresh on the scene.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"What to consider is that with long established companies, prices tend to be higher and with so many customers, you may just be another number.\"}),/*#__PURE__*/e(\"p\",{children:\"Newer companies may not have the capabilities, nor the expertise to provide a truly professional product, especially if it\u2019s a free tool or you\u2019re paying the lowest possible rates.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Features\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"492\",src:\"https://framerusercontent.com/images/95G7yaihlnpCCsCEV4JjIifIgg.png\",srcSet:\"https://framerusercontent.com/images/95G7yaihlnpCCsCEV4JjIifIgg.png?scale-down-to=512 512w,https://framerusercontent.com/images/95G7yaihlnpCCsCEV4JjIifIgg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/95G7yaihlnpCCsCEV4JjIifIgg.png 1935w\",style:{aspectRatio:\"1935 / 985\"},width:\"967\"}),/*#__PURE__*/e(\"p\",{children:\"Any email marketing platform worth its salt should allow you to send intelligent campaigns that are data-driven. You should also be given tools to understand the impact of your campaigns so that you can make informed marketing and product decisions off the back of this information.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Some of the aspects to look out for here are segmentation, behavioural targeting, churn prevention and real-time reporting. These and more are all features of \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/features\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"But for everyone else, you need to read through the small print to see whether you\u2019re purchasing a tool that actually has the capabilities to capture leads and foster conversions.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"By the same token, ensure the features are actually geared towards helping your business grow through email marketing. That\u2019s because some providers will give you lots of flashy tools to help you build landing pages and even manage your customer service, but at the expense of a watered down email marketing tool.\"}),/*#__PURE__*/e(\"p\",{children:\"Remember: Jack of all trades = master of none.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Number Of Contacts\"}),/*#__PURE__*/e(\"img\",{alt:\"Email subscriber contacts\",className:\"framer-image\",height:\"557\",src:\"https://framerusercontent.com/images/WFa3n3QX52Eyuuav5ZP6yQWz3QM.png\",srcSet:\"https://framerusercontent.com/images/WFa3n3QX52Eyuuav5ZP6yQWz3QM.png?scale-down-to=512 512w,https://framerusercontent.com/images/WFa3n3QX52Eyuuav5ZP6yQWz3QM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/WFa3n3QX52Eyuuav5ZP6yQWz3QM.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/WFa3n3QX52Eyuuav5ZP6yQWz3QM.png 2869w\",style:{aspectRatio:\"2869 / 1115\"},width:\"1434\"}),/*#__PURE__*/e(\"p\",{children:\"The amount of contacts you have is going to determine how much your email marketing software costs.\"}),/*#__PURE__*/e(\"p\",{children:\"Consider that you may want to leave some breathing room to grow your list. Also, email scrubbing every so often is essential to remove dead leads and keep those sales funnels leak-free. So, it\u2019s certainly not the case you should be paying for more than what you\u2019ll actually use.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"At EcoSend, our contacts run on a scale of 0-500, 5,000-9,999, 10,000+ and 100,000+. We think this helps our product work for everyone, from those just starting out right through to large corporations.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In contrast, HubSpot\u2019s Marketing Hub allows you to select between 1,000, 2,000 or 10,000 contacts. Other customisable packages are available, but the prices per additional 1,000 contacts jumps significantly.\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, the Professional Marketing Hub package for 100,000 contacts costs \\xa33,698 ($4,532) per month, whereas at EcoSend, our equivalent package starts at just $499 per month. Over the course of a year, let alone ten years, the more expensive options soon add up!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Scalable Packages\"}),/*#__PURE__*/e(\"p\",{children:\"This leads us nicely on to the ability to scale your email marketing package up or down, depending on your needs, and even the general economic climate.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In addition, whether you\u2019re given the ability to pay monthly or yearly. Also, will you be locked into a contract you can't get out of? \uD83D\uDD12\uD83D\uDE2C\"}),/*#__PURE__*/e(\"p\",{children:\"For us, the worst email marketing platforms are those which ask you to commit to a yearly package upfront without even so much as a free trial to see if it\u2019s the right fit or not. This puts pressure on you to hand over the cash, rather than putting your needs as a customer, and ultimately a business first. Ick indeed!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Instead, get that magnifying glass out. See if you\u2019re able to contact support and change your package, so that you don\u2019t have to stress when either you need more capacity, or if you need to scale back for a while.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Think of it similar to a sim card. Your phone service provider may offer a flexible sim to allow you to add roaming when you travel abroad. But if you\u2019re only away for two weeks, it would be ridiculous to be expected to pay for this all year round. Your email marketing software is much the same, in that should only be paying for what you actually need as a business.\"}),/*#__PURE__*/e(\"h2\",{children:\"Pricing\"}),/*#__PURE__*/e(\"p\",{children:\"Pricing and email marketing software happens to be one of the biggest bug bearers of late. That\u2019s because many of the bigger players in the email marketing space have announced dramatic price hikes, including Mailchimp and HubSpot.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"While increases to pricing are somewhat inevitable, sudden, large price hikes can mean users look for alternatives. For those who are otherwise happy with the tool, having to jump ship without warning can cause all sorts of headaches.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Ultimately, your business must be able to afford the cost of email marketing. Unless the package you are on is affordable relative to the contacts and features you\u2019re getting, that won\u2019t be the case.\"}),/*#__PURE__*/e(\"h2\",{children:\"Free Trial Available?\"}),/*#__PURE__*/e(\"p\",{children:\"Similar to purchasing SEO or accountancy software, email marketing is critical to your business. Unless you can give it a test drive first, it\u2019s impossible to know whether that software is a good fit for your needs or not.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Free trials have always been a feature here at EcoSend. But if you\u2019re considering a competitor brand, make sure you\u2019ll be offered the same.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s also worth noting that we go one step further here at EcoSend, as you can also arrange a free demo to ensure you\u2019ll get the most out of your subscription.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Enjoying this post so far?\\xa0 \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Sign up for the FREE EcoSend Weekly\"})})}),/*#__PURE__*/e(\"strong\",{children:\", and we\u2019ll send you more content to help you grow your business straight to your inbox. \u2709\uFE0F\uD83D\uDD25\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Customer Support\"}),/*#__PURE__*/e(\"p\",{children:\"Is there anything worse than trying to speak to a company because you need technical help, or something has gone wrong but you can't reach an actual human? Customer support that doesn\u2019t actually help you is also the equivalent of a chocolate teapot. When you\u2019re trying to run a business, this just won\u2019t do.\"}),/*#__PURE__*/e(\"p\",{children:\"So before you choose an email marketing provider, see what help is available when you need it, which at some point you almost certainly will.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s also a major red flag in our eyes when the support channels are hidden on a website.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve placed our own support channels in the header of our website, front and centre. Here you\u2019ll find a list of help articles based on common queries. However, the ability to speak to us directly is one click away on the same page instead of having to hunt for it.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Support options may consist of:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Chatbot\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Live chat\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Phone\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Video call\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Those starting out with email marketing for fun may be happy with automated options.\"}),/*#__PURE__*/t(\"p\",{children:[\"However, we think it\u2019s \",/*#__PURE__*/e(\"em\",{children:\"really important\"}),\" that if you\u2019re running a business, a human is available to speak to you at least during office hours.\\xa0\uD83E\uDDD1\u200D\uD83D\uDCBB\uD83D\uDC4B\"]}),/*#__PURE__*/e(\"h2\",{children:\"Privacy And Security\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If your business has a major security or privacy glitch due to 3rd party software you\u2019re using, guess who it looks bad on? \",/*#__PURE__*/e(\"strong\",{children:\"You\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Email marketing platforms will be responsible for storing a lot of customer data. There should be no doubt in your mind this is safe and secure at all times. Beyond GDPR requirements, excellent data and privacy signifies trust for your customers, and once that\u2019s gone, it\u2019s gone.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So while it may be tempting to opt for the cheapest platform - ensure that security is at the forefront of how that business operates.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Ethics\"}),/*#__PURE__*/e(\"p\",{children:\"We think it\u2019s impossible for any tool to be considered the \u2018best email marketing platform\u2019 if it doesn\u2019t invest its profits into causes beyond its own business interests. Therefore, the ethics of that tool should also be considered as part of your decision, seeing as it\u2019s also a direct reflection of your business\u2019s ethics too.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Product Reviews\"}),/*#__PURE__*/e(\"p\",{children:\"It goes without saying you must look at the reviews of any products you are thinking of purchasing. By reviews, we mean independent product reviews outside of the domain of that tool, so that you are seeing genuine opinions.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Grab Your Free Trial Of Our Email Platform Today\"}),/*#__PURE__*/t(\"p\",{children:[\"EcoSend is the world's first sustainable email platform. If you like the sound of our systems running on renewable energy while giving you all the tools you need to succeed then you're in luck!\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Start \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"your free trial of EcoSend\"})}),\" today where greener email marketing awaits. \"]})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Did you know that welcome emails have a typical open rate of \",/*#__PURE__*/e(\"strong\",{children:\"91%?\"})]}),/*#__PURE__*/t(\"p\",{children:[\"There are many reasons why welcome emails go down such a treat. Firstly, your users are \",/*#__PURE__*/e(\"em\",{children:\"expecting\"}),\" your email, making it far more likely they'll want to read it compared with unsolicited mail. Plus, it naturally makes sense to send a follow up message to any kind of service someone just signed up to.\"]}),/*#__PURE__*/e(\"p\",{children:\"For you as a business - welcome emails offer an unmissable chance to partake in some truly impactful email marketing automation. So make sure you're sending a welcome campaign each time someone signs up to your newsletter or shops with you. Even better if it's one that encourages clicks and conversions!\"}),/*#__PURE__*/e(\"p\",{children:\"New to all things welcome emails, or in need of some creative inspiration? Here are 12 examples to kick off some ideas for your next welcome email campaign.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"P.S: Don't have a professional email marketing tool to be able to send welcome email campaigns? Skip to the end of this post to get a free trial of ours. \"}),\"\u2709\uFE0F \u2B07\uFE0F\"]}),/*#__PURE__*/e(\"h2\",{children:\"G2\"}),/*#__PURE__*/e(\"img\",{alt:\"G2 welcome emails examples\",className:\"framer-image\",height:\"1322\",src:\"https://framerusercontent.com/images/8GeJpMmKCjhzAwwPqui6TnPIwU.png\",srcSet:\"https://framerusercontent.com/images/8GeJpMmKCjhzAwwPqui6TnPIwU.png?scale-down-to=2048 807w,https://framerusercontent.com/images/8GeJpMmKCjhzAwwPqui6TnPIwU.png 1042w\",style:{aspectRatio:\"1042 / 2644\"},width:\"521\"}),/*#__PURE__*/e(\"p\",{children:\"For those unfamiliar with G2, it's a website where you can read user reviews of software or digital tools before you purchase them.\"}),/*#__PURE__*/t(\"p\",{children:[\"In their welcome email, \",/*#__PURE__*/e(o,{href:\"https://www.g2.com/products/gosquared/reviews\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"G2\"})}),\" break down what \",/*#__PURE__*/e(\"em\",{children:\"could be\"}),\" a lot of overwhelming info into simple, clickable buttons along with short amounts of copy to explain each section.\"]}),/*#__PURE__*/e(\"p\",{children:\"The graphics use on-brand colours that feel engaging and cohesive. On that note, designing your own graphics for your welcome campaigns is a great tip, as the emails feel far more personal versus stock imagery. It sets a great tone of what's to come, with the three main things you'd want to do on G2's website all there for you.\"}),/*#__PURE__*/e(\"h2\",{children:\"Descript\"}),/*#__PURE__*/e(\"img\",{alt:\"welcome emails descript\",className:\"framer-image\",height:\"1124\",src:\"https://framerusercontent.com/images/M7OdqXWX4mQnhgi7ZqBGdeNBQ0.png\",srcSet:\"https://framerusercontent.com/images/M7OdqXWX4mQnhgi7ZqBGdeNBQ0.png?scale-down-to=1024 514w,https://framerusercontent.com/images/M7OdqXWX4mQnhgi7ZqBGdeNBQ0.png?scale-down-to=2048 1028w,https://framerusercontent.com/images/M7OdqXWX4mQnhgi7ZqBGdeNBQ0.png 1129w\",style:{aspectRatio:\"1129 / 2249\"},width:\"564\"}),/*#__PURE__*/e(\"p\",{children:\"Another direction for a welcome email is to onboard users by giving them clear, actionable steps on how to get started with your product.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.descript.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Descript\"})}),\" have mastered this beautifully within their welcome email campaign.\"]}),/*#__PURE__*/t(\"p\",{children:[\"As a tool we used to help create a transcript for the \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/podcast\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend Podcast\"})}),\", Descript have provided us with handy hints within this friendly introduction. For instance, removing filler words in our speech, along with ensuring that our audio setup provides the best experience for our listeners.\"]}),/*#__PURE__*/e(\"p\",{children:\"While technical info could also be saved for future email marketing campaigns, telling us upfront means we can get straight to work, armed with all the knowledge we need to create engaging podcast episodes. To get all of that information just from a welcome email is extremely appreciated!\"}),/*#__PURE__*/e(\"h2\",{children:\"Starbucks\"}),/*#__PURE__*/e(\"img\",{alt:\"starbucks emails to welcome new customers\",className:\"framer-image\",height:\"657\",src:\"https://framerusercontent.com/images/OZclbF19KcPY94E9p9hiNqIc8Q.png\",srcSet:\"https://framerusercontent.com/images/OZclbF19KcPY94E9p9hiNqIc8Q.png?scale-down-to=1024 746w,https://framerusercontent.com/images/OZclbF19KcPY94E9p9hiNqIc8Q.png 958w\",style:{aspectRatio:\"958 / 1314\"},width:\"479\"}),/*#__PURE__*/t(\"p\",{children:[\"You'd naturally expect welcome email examples from \",/*#__PURE__*/e(o,{href:\"https://www.starbucks.co.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Starbucks\"})}),\" to feature coffee, more coffee, and yet more coffee.\"]}),/*#__PURE__*/e(\"p\",{children:\"But in this above example, they've given us a subtle illustration instead. The welcome email is minimal in copy too, but the graphic does let us know what we can expect now we're on the mailing list.\"}),/*#__PURE__*/e(\"p\",{children:\"Compared with not sending a welcome email at all, a gentle approach is better than nothing. For brands new to email marketing, testing the waters with a simplistic welcome email campaign is ideal while you find your voice.\"}),/*#__PURE__*/e(\"h2\",{children:\"Zillow\"}),/*#__PURE__*/e(\"img\",{alt:\"Zillow welcome email for new customer example\",className:\"framer-image\",height:\"648\",src:\"https://framerusercontent.com/images/wzmFOp1C1NzjDZugWM2420j4hM.png\",srcSet:\"https://framerusercontent.com/images/wzmFOp1C1NzjDZugWM2420j4hM.png?scale-down-to=1024 704w,https://framerusercontent.com/images/wzmFOp1C1NzjDZugWM2420j4hM.png 892w\",style:{aspectRatio:\"892 / 1296\"},width:\"446\"}),/*#__PURE__*/t(\"p\",{children:[\"Zillow is where your dreams of buying a home in the United States of America come to life. If you blindfold yourself while looking at the price, that is. (Perhaps getting out of that '\",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=s7OhkfQgOJ0\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"91210\"})}),\"' zip code may help there *ahem*).\"]}),/*#__PURE__*/t(\"p\",{children:[\"In terms of engaging welcome email examples, \",/*#__PURE__*/e(o,{href:\"https://www.zillow.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Zillow\"})}),\"'s actually has a moving car graphic which immediately grabs your attention.\"]}),/*#__PURE__*/e(\"p\",{children:\"The email itself keeps the introduction to the main things Zillow wants you to know: that they have an app, that you can save your property searches, and that if this email went to spam you can fix that with one click.\"}),/*#__PURE__*/e(\"p\",{children:\"Colour wise, it's gentle on the eyes and has a calming effect overall. The email even starts off by telling users 'welcome home' as a way of welcoming them to the mailing list. So all in all, it's non-threatening and definitely does the job.\"}),/*#__PURE__*/e(\"h2\",{children:\"McDonald's\"}),/*#__PURE__*/e(\"img\",{alt:\"Emails from Mcdonald's to welcome new customers\",className:\"framer-image\",height:\"643\",src:\"https://framerusercontent.com/images/BRzilaDg3ysvMR9qG5Ztxr2biI.png\",srcSet:\"https://framerusercontent.com/images/BRzilaDg3ysvMR9qG5Ztxr2biI.png?scale-down-to=512 512w,https://framerusercontent.com/images/BRzilaDg3ysvMR9qG5Ztxr2biI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/BRzilaDg3ysvMR9qG5Ztxr2biI.png 1500w\",style:{aspectRatio:\"1500 / 1287\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"Well all that fantasy property hunting in Bel Air got us hungry - hungry for more welcome email examples that is.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.mcdonalds.com/gb/en-gb.html\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"McDonald's\"})}),\" marketing is cleverer than you think, and you can see it all in action here. Specifically, the red and yellow in their brand colours signifies fries and ketchup. These are also fast colours, and are a subliminal marketing technique used to make us hungry.\"]}),/*#__PURE__*/e(\"p\",{children:\"So let's have a look at their welcome email then, which you'll receive if you sign up to the McDonald's app. The design is actually very clean, and with a clever play on the logo within the graphics used. It offers just one main button to get you straight on the app, seen as we know people don't want a complicated user journey within a fast food environment.\"}),/*#__PURE__*/e(\"p\",{children:\"As a side note, that social bar is something every business can incorporate into its welcome emails. It's slick, sharp and McTasty.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"P.S: Enjoying this post so far? \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Sign up for our FREE weekly newsletter\"})})}),/*#__PURE__*/e(\"strong\",{children:\", and we'll send you helpful content just like this direct to your inbox! \"}),\"\uD83D\uDD25\u2709\uFE0F\"]}),/*#__PURE__*/e(\"h2\",{children:\"SoulCycle\"}),/*#__PURE__*/e(\"img\",{alt:\"Soulcycle introduction email\",className:\"framer-image\",height:\"658\",src:\"https://framerusercontent.com/images/dVtQBoJDjzPVVv1N6oRxhP2AgI.png\",srcSet:\"https://framerusercontent.com/images/dVtQBoJDjzPVVv1N6oRxhP2AgI.png?scale-down-to=1024 774w,https://framerusercontent.com/images/dVtQBoJDjzPVVv1N6oRxhP2AgI.png 996w\",style:{aspectRatio:\"996 / 1317\"},width:\"498\"}),/*#__PURE__*/t(\"p\",{children:[\"SoulCycle is the perfect antidote to any visits to McDonald's \",/*#__PURE__*/e(\"em\",{children:\"you do happen\"}),\" to make.\"]}),/*#__PURE__*/e(\"p\",{children:\"Signing up in itself also counts as actually attending a class right? Oh shoot.\"}),/*#__PURE__*/t(\"p\",{children:[\"For those who have never been to SoulCycle or any type of spin class before - high energy is the name of the game. Hence, \",/*#__PURE__*/e(o,{href:\"https://www.soul-cycle.com/uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SoulCycle\"})}),\"'s welcome email uses energetic colours and an enticing image to give you a flavour of what to expect.\"]}),/*#__PURE__*/e(\"p\",{children:\"There are not masses of copy, because they imagine you scrolling this email on your way to a class. They want to give you only the information you need to get peddling - literally!\"}),/*#__PURE__*/e(\"p\",{children:\"Underneath, there are a couple of links to encourage you to make a block booking, which is a great upselling trick. Exercise is about commitment, after all.\"}),/*#__PURE__*/e(\"h2\",{children:\"Wix\"}),/*#__PURE__*/e(\"img\",{alt:\"wix new user welcome email\",className:\"framer-image\",height:\"1257\",src:\"https://framerusercontent.com/images/OBSY82yPVvymywimGZw0CuO2bJU.png\",srcSet:\"https://framerusercontent.com/images/OBSY82yPVvymywimGZw0CuO2bJU.png?scale-down-to=2048 734w,https://framerusercontent.com/images/OBSY82yPVvymywimGZw0CuO2bJU.png 902w\",style:{aspectRatio:\"902 / 2515\"},width:\"451\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.wix.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Wix\"})}),\" is a drag and drop website editor. So it's fitting that their welcome email demonstrates how that works in the most tangible way possible within an email marketing format.\"]}),/*#__PURE__*/e(\"p\",{children:\"Even though the top graphic is a static image, it makes you feel like you can resize that heading and play with the colour palette. It feels like the fun and engaging entity that web design should be. For business owners designing their own website, Wix have made the process something that's open to everyone.\"}),/*#__PURE__*/e(\"p\",{children:\"The length of this welcome email is longer than some of the others, and that's because it tells a story, which begins with where to start, along with how your website could look like once it's finished.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Times\"}),/*#__PURE__*/e(\"img\",{alt:\"Times subscription welcome email\",className:\"framer-image\",height:\"648\",src:\"https://framerusercontent.com/images/VRZVfztpckwx4XsZE98lBTZR4w.png\",srcSet:\"https://framerusercontent.com/images/VRZVfztpckwx4XsZE98lBTZR4w.png?scale-down-to=512 512w,https://framerusercontent.com/images/VRZVfztpckwx4XsZE98lBTZR4w.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/VRZVfztpckwx4XsZE98lBTZR4w.png 1309w\",style:{aspectRatio:\"1309 / 1296\"},width:\"654\"}),/*#__PURE__*/t(\"p\",{children:[\"Moving onto welcome email examples which feel completely personal, and \",/*#__PURE__*/e(o,{href:\"https://www.thetimes.co.uk/?gclid=Cj0KCQiAvqGcBhCJARIsAFQ5ke5qCViseWUGtYTYckUBsYMFxPKoD0TH1_hdv8K_kcXJYFkXt61JOTUaAhvCEALw_wcB\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The Times\"})}),\" have nailed it with their introductory correspondence.\"]}),/*#__PURE__*/e(\"p\",{children:\"The key differences here are that:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The Times is a highbrow newspaper\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The publication has been in circulation since 1785\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It's not a SaaS or digital based product (apart from the app)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The welcome email needs to set a professional, authoritative tone rather than feel too commercial\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It does all of the above just with simple black and white text and a picture of the editor\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Although your industry may differ drastically from journalism - it's always worth looking at how your welcome emails can feel just as unique rather than yet another cookie cutter message.\"}),/*#__PURE__*/e(\"h2\",{children:\"Drybar\"}),/*#__PURE__*/e(\"img\",{alt:\"Drybar customer service welcome email\",className:\"framer-image\",height:\"583\",src:\"https://framerusercontent.com/images/ZxBaHRfxGGb90eWYfpxXqxT3WpM.png\",srcSet:\"https://framerusercontent.com/images/ZxBaHRfxGGb90eWYfpxXqxT3WpM.png?scale-down-to=1024 960w,https://framerusercontent.com/images/ZxBaHRfxGGb90eWYfpxXqxT3WpM.png 1095w\",style:{aspectRatio:\"1095 / 1167\"},width:\"547\"}),/*#__PURE__*/e(\"p\",{children:\"Drybar are a brand of very few words with their welcome email.\"}),/*#__PURE__*/t(\"p\",{children:[\"But when you look at what they have included, it mirrors their simplistic business model, seen as \",/*#__PURE__*/e(o,{href:\"https://www.drybar.com/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Drybar\"})}),\" only offer blowdries. Hence, the welcome email gets straight to booking an appointment or signing up for membership in just one easy click.\"]}),/*#__PURE__*/e(\"p\",{children:\"Similar to SoulCycle, it's easy to imagine their subscribers in a hurry, wanting to be able to book something with the minimal amount of steps possible, just like ordering a takeaway or an Uber.\"}),/*#__PURE__*/e(\"p\",{children:\"By removing lengthy information or endless graphics, Drybar gets straight to the point. It fits the purpose and audience demographic perfectly. If there were other services to introduce, this would perhaps be a different story. So email marketers need to use their discretion here so that their welcome campaigns hit it out of the park.\"}),/*#__PURE__*/e(\"h2\",{children:\"Disney\"}),/*#__PURE__*/e(\"img\",{alt:\"Disney email welcome examples\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/CpCwo9juQoz1zm1pt3775z6vwY.png\",srcSet:\"https://framerusercontent.com/images/CpCwo9juQoz1zm1pt3775z6vwY.png?scale-down-to=1024 604w,https://framerusercontent.com/images/CpCwo9juQoz1zm1pt3775z6vwY.png 638w\",style:{aspectRatio:\"638 / 1081\"},width:\"319\"}),/*#__PURE__*/e(\"p\",{children:\"Disney is all about the experience.\"}),/*#__PURE__*/e(\"p\",{children:\"So for their welcome email, which they send to users who register for park tickets, they've summarised everything with a clean fun graphic along with a video tour of the park.\"}),/*#__PURE__*/t(\"p\",{children:[\"Video marketing is incredibly powerful, and for a brand such as Disney, there's no better way to capture the magic of what to expect through giving a video tour. While the email may be sent to parents, \",/*#__PURE__*/e(o,{href:\"https://www.disney.co.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Disney\"})}),\" keeps in mind its kids who will be most interested in the contents, especially a video tour of their upcoming trip!\"]}),/*#__PURE__*/e(\"p\",{children:\"It would be so easy to go overboard here. But the video does the talking within the welcome email, giving this piece of marketing an orderly feel while injecting plenty of excitement.\"}),/*#__PURE__*/e(\"h2\",{children:\"Vimeo\"}),/*#__PURE__*/e(\"img\",{alt:\"vimeo welcome emails\",className:\"framer-image\",height:\"1563\",src:\"https://framerusercontent.com/images/nS8pVEi044PiCMOcEu8wQOv76A.png\",srcSet:\"https://framerusercontent.com/images/nS8pVEi044PiCMOcEu8wQOv76A.png?scale-down-to=2048 726w,https://framerusercontent.com/images/nS8pVEi044PiCMOcEu8wQOv76A.png 1109w\",style:{aspectRatio:\"1109 / 3126\"},width:\"554\"}),/*#__PURE__*/e(\"p\",{children:\"Vimeo have also taken the opportunity to show you how to use their product within their welcome email.\"}),/*#__PURE__*/e(\"p\",{children:\"Creating and uploading video content should feel easy to do. That's exactly what Vimeo have captured as they detail 5 easy steps to follow to shoot your content and get it published on their site.\"}),/*#__PURE__*/t(\"p\",{children:[\"Consider \",/*#__PURE__*/e(o,{href:\"https://vimeo.com/?vcid=42493&utm_medium=cpc&utm_source=google&utm_campaign=seat_plan&utm_term=brand&gclid=Cj0KCQiAvqGcBhCJARIsAFQ5ke5XFFnlFQSx8Y1pxzJv3kjEg4uPskcmuhJVRFTVdxdm1elxAKrWL-YaAuqWEALw_wcB&gclsrc=aw.ds\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Vimeo\"})}),\"'s main competitor is YouTube, and every step they can take to differentiate themselves counts. For anyone completely new to video, this welcome email points them in the right direction.\"]}),/*#__PURE__*/e(\"p\",{children:\"At the end of the email, it tells users how they can access Vimeo including on the App Store or on Google Play. Any brands reading who also have an app can use this technique to encourage more downloads of their products.\"}),/*#__PURE__*/e(\"h2\",{children:\"Sephora\"}),/*#__PURE__*/e(\"img\",{alt:\"sephora welcome email reward scheme\",className:\"framer-image\",height:\"3578\",src:\"https://framerusercontent.com/images/695J1H43Zp7q9OjI30gIuB9iKQ.png\",srcSet:\"https://framerusercontent.com/images/695J1H43Zp7q9OjI30gIuB9iKQ.png?scale-down-to=4096 590w,https://framerusercontent.com/images/695J1H43Zp7q9OjI30gIuB9iKQ.png 1032w\",style:{aspectRatio:\"1032 / 7156\"},width:\"516\"}),/*#__PURE__*/e(\"p\",{children:\"Ecommerce welcome email examples don't get more epic than Sephora.\"}),/*#__PURE__*/e(\"p\",{children:\"Granted, what you just scrolled through was fairly epic. But look at what they included!\"}),/*#__PURE__*/e(\"p\",{children:\"As well as a personal introduction by name, they take you through how you can interact with the brand, how you can get free samples and even what products you'll only find on their website. Finally, you get a full rundown of the reward system to encourage you to start collecting points.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.sephora.co.uk/?gclid=Cj0KCQiAvqGcBhCJARIsAFQ5ke6K7DDx94gqnRy36YpSYq7_dmZDAwM249Vng1dTO65RZ6AaeOEc0IgaAo5uEALw_wcB&gclsrc=aw.ds\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Sephora\"})}),\" really captures the imagination of their audience demographic. It's why despite fierce competition from brands such as Ulta, Target and the likes of Boots and Superdrug here in the UK - Sephora have a magic that keeps them at the top of their game.\"]}),/*#__PURE__*/e(\"p\",{children:\"In 2019, they grossed $4 billion in revenue, and have over 2,600 stores worldwide.\"}),/*#__PURE__*/e(\"p\",{children:\"Even if your company is in a completely different niche to Sephora, there is a lot to learn from the format of their welcome emails which offer a free masterclass in marketing that's hard to ignore.\"}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Create Your Own Welcome Emails In Our Email Marketing Software\"}),/*#__PURE__*/t(\"p\",{children:[\"Ready to get cracking on your own welcome emails? Look no further than EcoSend where you can create stunning email campaigns powered by renewable energy.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"We'd love to welcome you onboard with \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"a free 7 day trial of EcoSend\"})}),\". \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Need any help or want to talk through your email marketing requirements first? Drop us a message and we'll be right with you! \"]})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Want more email subscribers?\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a simple fact that the more subscribers you have on your mailing list, the easier it will be to get results from your campaigns, especially if you add segmentation into the mix.\"}),/*#__PURE__*/t(\"p\",{children:[\"But as you probably know if you\u2019re reading this post, getting said email subscribers isn\u2019t always so easy. Often, a lack of visibility means your customers simply \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"don\u2019t know\"})}),\" you have an email newsletter.\"]}),/*#__PURE__*/e(\"p\",{children:\"So now is the time to shout about it from the rooftops!\\xa0Or get Tom Cruise to jump on a sofa if your marketing budget will stretch that far.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you don\u2019t know where to start, never fear as here at \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\" email marketing is what we do best. So here are our 5 top tips to get more email subscribers in 2023 and beyond to help you reach success.\\xa0 \"]}),/*#__PURE__*/t(\"h2\",{children:[\"First: The #1 Thing You \",/*#__PURE__*/e(\"em\",{children:\"Should Never \"}),\"Do To Get More Email Subscribers\"]}),/*#__PURE__*/e(\"p\",{children:\"Hear us loud and clear when we say you should never obtain email addresses through unethical means. Namely through buying or renting email lists which can land your business in a whole heap of trouble.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s not just data protection and potential fines to worry about either with bought email lists. That\u2019s because if users haven\u2019t agreed they want to hear from you, they are very unlikely to engage with any emails they do send them, making the whole idea not only risky legally but pointless too.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"While building up your email list can seem tough, if you use the right techniques success awaits. Better still by gaining subscribers through legitimate means, your open rates, engagement rates and ultimately your conversion rates will be higher.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Lead Magnets\"}),/*#__PURE__*/e(\"p\",{children:\"Nobody is going to hand over their email just like that. Instead, you need to sweeten the deal with a good old-fashioned lead magnet.\"}),/*#__PURE__*/e(\"p\",{children:\"Lead magnets come in many forms, but the best ones are always going to be what aligns with your audience demographic. Perhaps that\u2019s a free guide, an ebook or even some complimentary graphics - it\u2019s up to you to figure that part out. But get it right, and you can ask people to sign up for your mailing list in exchange for the goods.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"What\u2019s nice about a lead magnet is that it generates value in the eyes of your subscribers. If that lead magnet happens to be really informative, and the emails you send are equally helpful, you can expect better loyalty in the long run.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Subscriber Pop-Ups On Your Website\"}),/*#__PURE__*/e(\"p\",{children:\"If users are spending a considerable amount of time on your website, it\u2019s likely they are very interested in what you have to offer. So why leave it at that, especially if they could exit never to return again?\"}),/*#__PURE__*/e(\"p\",{children:\"Create a pop-up that will appear on your website after a specific duration of browse time has passed. Ask users if they\u2019d like to subscribe to keep in touch, and consider offering an incentive to do so, such as a discount on your products or services.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Waiting to allow the pop-up to appear isn\u2019t a coincidence either. That\u2019s because if pop-ups appear instantly when you click on a page, well your natural instinct is to click off whatever it is. So allow the proverbial tea to brew first before you offer them a biscuit if you catch our drift.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Competitions\"}),/*#__PURE__*/e(\"p\",{children:\"Competitions have an incredible ROI because well, everyone likes to win stuff.\"}),/*#__PURE__*/e(\"p\",{children:\"Doing competitions right is about maximising the benefit for your business. On social media, this may mean getting as many likes, shares, clicks and engagements as possible. But stipulating that to enter, users have to sign up to your mailing list creates an ongoing benefit that over the longer term, could prove to be very lucrative.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"To avoid spam entries, you could also add an extra step which involves confirming the email to enter. This also makes sure that users want to hear from you, and that they definitely want to sign up for your newsletter.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Website Footer Signup Forms\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"People always forget about their website footer! When in reality, your footer is just as important as your website header. No really - it is the last thing people will see when they scroll to the bottom of your page, often right before they click off your website. So make sure you are putting your website footer to the best use here.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"There are many things that can be added to a website footer. For SEO purposes, this may include your business name, some brief navigational elements as well as your location.\"}),/*#__PURE__*/e(\"p\",{children:\"Adding in a box where people can sign up for your newsletter adds the cherry on top of your marketing strategy.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Ask Nicely\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019ve ever read the EcoSend blog before, you may notice we do politely ask if you\u2019ll subscribe to our weekly newsletter.\"}),/*#__PURE__*/t(\"p\",{children:[\"There\u2019s no time like the present to \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"add a link right here where you can do just that\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Quite simply, if you want to get more email subscribers, then you need to approach your plan from multiple angles. After all, what if someone missed your website popup, or didn\u2019t see your competition on social media?\"}),/*#__PURE__*/e(\"p\",{children:\"Embedding a signup link into relevant pages or blogs creates yet more chances your email list will gain subscribers. Plus, because you\u2019re directly asking, once again the user is agreeing to sign up, rather than have your email appear in their inbox with their permission.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Top Tips For Email Marketing Success\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Remember that users must always agree to hearing from you. Usually, this is done via a checkbox option, with a short explainer telling them by entering their email, they agree to receive your communication.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email marketing software should be used to not only send campaigns but measure the success of each campaign.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Segmentation will allow you to send the right message to the right person at the right time, rather than sending mass email blasts to everyone.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Every email you send must have an unsubscribe feature to remain GDPR-friendly.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Never sell on your email lists, as your subscribers won\u2019t appreciate this and it will fall foul of GDPR rules.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you are GDPR-friendly, it\u2019s always a good idea to tell users when they sign up that you won\u2019t share or sell on their details to add peace of mind.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Get creative with ideas and formats until you find your groove.\\xa0\u2709\uFE0F \uD83D\uDD7A\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"EcoSend - Email Marketing Automation For Businesses\"}),/*#__PURE__*/t(\"p\",{children:[\"Now that you know how to add more subscribers to your list, how about switching up your email platform while you're here too?\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"EcoSend is the world's first sustainable email marketing platform. \"]}),/*#__PURE__*/t(\"p\",{children:[\"With EcoSend, you'll get all the features you need to send amazing campaigns but without the carbon cost to the planet.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Start \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"your free trial of EcoSend\"})}),\" today to get started! \"]})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"It's not every day you get to rock-up to the BAFTA's for a Summit & Awards (in fact, this was the ONLY time I've been allowed into the BAFTA building \uD83D\uDE05), but yesterday was one of those days!\"}),/*#__PURE__*/t(\"p\",{children:[\"The EcoSend platform may just be shy of its first birthday, but we were delighted to be invited to CRN's inaugural \",/*#__PURE__*/e(o,{href:\"https://sustainabilityintech.co.uk/summit/en/page/home\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"'Sustainability in Tech' Summit\"})}),\" on Thursday 8th February.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Better still, it was a real honour to be nominated for the Summit's \",/*#__PURE__*/e(o,{href:\"https://sustainabilityintech.co.uk/awards2024/en/page/2024-finalists\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"'Green Product of the Year' Award\"})}),\", amongst household names in the software industry like Lenovo and Dell.\"]}),/*#__PURE__*/e(\"p\",{children:\"And so James and I donned our tuxedos, I mean, causal business attire (it was a day-time summit after all\u2026), and grabbed the opportunity to mingle with thought-leaders in the Tech Sustainability space, and listen to CRN's impressive line-up of speakers.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/uuk0IrXLqjT5cOXzJ7QKU3O80k.jpg\",srcSet:\"https://framerusercontent.com/images/uuk0IrXLqjT5cOXzJ7QKU3O80k.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/uuk0IrXLqjT5cOXzJ7QKU3O80k.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/uuk0IrXLqjT5cOXzJ7QKU3O80k.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/uuk0IrXLqjT5cOXzJ7QKU3O80k.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/t(\"p\",{children:[\"The Sustainability in Tech Summit was created by \",/*#__PURE__*/e(o,{href:\"https://www.channelweb.co.uk\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"CRN UK\"})}),\" to address the climate-emergency and in particular, the need to decarbonise the IT supply chain.\"]}),/*#__PURE__*/t(\"p\",{children:[\"A sobering statistic is that the emissions of the digital industry are on a par with \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/sustainability\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"the airline industry\"})}),\", so the need for innovation and change is immediate.\"]}),/*#__PURE__*/e(\"p\",{children:\"The climate-emergency presents both challenge and opportunity, and CRN's all-star list of speakers delved into the details for both.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/EAnJxKAcaXKtWF5WOzPPNIunLY.jpg\",srcSet:\"https://framerusercontent.com/images/EAnJxKAcaXKtWF5WOzPPNIunLY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/EAnJxKAcaXKtWF5WOzPPNIunLY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/EAnJxKAcaXKtWF5WOzPPNIunLY.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/EAnJxKAcaXKtWF5WOzPPNIunLY.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Acronyms to Action: The future of carbon\"})}),/*#__PURE__*/t(\"p\",{children:[\"The Summit kicked off with a keynote from Stephen Finnegan from \",/*#__PURE__*/e(o,{href:\"https://www.aretezc.co.uk/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"arete zero carbon\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Stephen is a leading voice for businesses on the road to zero carbon, and he started his keynote by delving into the increasing complexity for businesses to report on their Sustainability efforts.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/KVRrGHDQL5YMDaPM1YUbnbDr4.jpg\",srcSet:\"https://framerusercontent.com/images/KVRrGHDQL5YMDaPM1YUbnbDr4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/KVRrGHDQL5YMDaPM1YUbnbDr4.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/KVRrGHDQL5YMDaPM1YUbnbDr4.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/KVRrGHDQL5YMDaPM1YUbnbDr4.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:\"Once upon a time businesses only needed to report on their Carbon Reduction Commitments and Energy Savings Opportunities. Nowadays, businesses are faced with a dizzying laundry-list of acronyms to report on.\"}),/*#__PURE__*/e(\"p\",{children:\"Stephen highlighted the importance of IT businesses to focus on the carbon impact of their Supply Chain.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/4VKTbe7QOj9SekHnvnPyp7CFUY.jpg\",srcSet:\"https://framerusercontent.com/images/4VKTbe7QOj9SekHnvnPyp7CFUY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/4VKTbe7QOj9SekHnvnPyp7CFUY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/4VKTbe7QOj9SekHnvnPyp7CFUY.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/4VKTbe7QOj9SekHnvnPyp7CFUY.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:\"Supply chain emissions form part of a businesses 'Scope 3' Emissions of the GreenHouse Gas Protocol. \"}),/*#__PURE__*/e(\"p\",{children:\"As Stephen explained, Scopes 1 & 2 are very much just the tip of the iceberg; it's Scope 3 where the real bulk lies.\"}),/*#__PURE__*/e(\"p\",{children:\"Stephen used the somewhat terrifying example of Apple's AirPods. \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"150 million \"}),\"of which have been produced to-date, with a production supply chain beginning with sourcing Lithium and Cobalt in Chile, Australia, and the DRC.\"]}),/*#__PURE__*/e(\"p\",{children:\"The resources are then driven and shipped to processing plans in Vietnam in China. \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/rIxIFXdqTTgbtqOwBcMsbxMLaqo.jpg\",srcSet:\"https://framerusercontent.com/images/rIxIFXdqTTgbtqOwBcMsbxMLaqo.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/rIxIFXdqTTgbtqOwBcMsbxMLaqo.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/rIxIFXdqTTgbtqOwBcMsbxMLaqo.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/rIxIFXdqTTgbtqOwBcMsbxMLaqo.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:\"Once manufactured, the parts are flown to Kentucky, USA - before being finally distributed as AirPods across multiple countries.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/dS8HcjPYOyYu5gp2yNwSM9AmI.jpg\",srcSet:\"https://framerusercontent.com/images/dS8HcjPYOyYu5gp2yNwSM9AmI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/dS8HcjPYOyYu5gp2yNwSM9AmI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/dS8HcjPYOyYu5gp2yNwSM9AmI.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/dS8HcjPYOyYu5gp2yNwSM9AmI.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/t(\"p\",{children:[\"If you think of the emissions of each of those journeys, and the sheer scale and number of it all, it quickly becomes evident just how much change is needed. Not to mention the known human-misery cost of \",/*#__PURE__*/e(o,{href:\"https://www.npr.org/sections/goatsandsoda/2023/02/01/1152893248/red-cobalt-congo-drc-mining-siddharth-kara\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Cobalt mining in the DRC\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"But, Stephen did round off his keynote with a strong sense of optimism. Though the challenge we may face is pressing, Stephen noted he has seen businesses make more effort in the past two years towards carbon zero, than the\",/*#__PURE__*/e(\"strong\",{children:\" previous twenty years combined\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"And as a man with more than 25 years experience in this sector, I think we can take his word for it!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/fDWQh2v3YIfMjxb5np7uLCFQ8Hg.jpg\",srcSet:\"https://framerusercontent.com/images/fDWQh2v3YIfMjxb5np7uLCFQ8Hg.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/fDWQh2v3YIfMjxb5np7uLCFQ8Hg.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/fDWQh2v3YIfMjxb5np7uLCFQ8Hg.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/fDWQh2v3YIfMjxb5np7uLCFQ8Hg.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Elevating Sustainability: Catalysts for Accelerating the Transition through Collaboration and Responsible Ecosystems\"})}),/*#__PURE__*/t(\"p\",{children:[\"Stephen's keynote was followed by a 'fireside' chat between \",/*#__PURE__*/e(o,{href:\"https://sustainabilityintech.co.uk/summit/en/node/speakerprofile-lenovo-virginie-le-barbu\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Virginie Le Barbu\"})}),\", Global Sustainability Director \u2013 International Markets at Lenovo, and \",/*#__PURE__*/e(o,{href:\"https://sustainabilityintech.co.uk/summit/en/node/speakerprofile-eruditic-richard-beaumont\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Richard Beaumont\"})}),\", Founder of Eruditic.\"]}),/*#__PURE__*/e(\"p\",{children:\"Virginie and Richard discussed the need for IT leaders to collaborate better with their suppliers, in order to bring around positive change to Scope 3 emissions. \"}),/*#__PURE__*/e(\"p\",{children:\"Supplier relations can often be minimal at best, but building on these is crucial to encouraging IT suppliers to review and improve their processes.\"}),/*#__PURE__*/t(\"p\",{children:[\"And taking it a step further, why should forward-thinking IT leaders not collaborate better with their \",/*#__PURE__*/e(\"strong\",{children:\"competitors\"}),\" too?\"]}),/*#__PURE__*/e(\"p\",{children:\"It might seem counter-intuitive, especially to all of us indoctrinated to the idea of zero-sum business competition... \"}),/*#__PURE__*/e(\"p\",{children:\"But what's really at stake here? The planet!\"}),/*#__PURE__*/e(\"p\",{children:\"If both we and our competitors improve our Sustainability credentials, resulting in a better planet for the future, is anyone really losing?!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/B1kTPCB6nM1FjnbJpVOi3Ds79U.jpg\",srcSet:\"https://framerusercontent.com/images/B1kTPCB6nM1FjnbJpVOi3Ds79U.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/B1kTPCB6nM1FjnbJpVOi3Ds79U.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/B1kTPCB6nM1FjnbJpVOi3Ds79U.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/B1kTPCB6nM1FjnbJpVOi3Ds79U.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Balancing environmental urgency and economic pragmatism\"})}),/*#__PURE__*/t(\"p\",{children:[\"After a networking break we returned with a another fireside chat between \",/*#__PURE__*/e(o,{href:\"https://sustainabilityintech.co.uk/summit/en/node/speakerprofile-jigsaw24-roger-whittle\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Roger Whittle\"})}),\", Founder & CEO at Jigsaw24 and Sara Yirrell, Consulting Editor at The Channel Company.\"]}),/*#__PURE__*/e(\"p\",{children:\"Roger is another veteran of the IT sector, founding Jigsaw24 all the way back in 1992(!).\"}),/*#__PURE__*/e(\"p\",{children:\"With his unique blend of humour and enthusiasm, Roger highlighted how the current economic climate presents a significant challenge to progress in the Sustainability sector.\"}),/*#__PURE__*/e(\"p\",{children:\"The rise in borrowing rates means IT businesses are being pressured to make concessions, and it is often Sustainability efforts which bear the brunt, as they are not deemed crucial to bottom-line metrics.\"}),/*#__PURE__*/e(\"p\",{children:\"But as Roger made effort to point out, even with our 'Capitalist hats-on' there is great opportunity from going Green.\"}),/*#__PURE__*/e(\"p\",{children:\"Creating holistic businesses, which combine both financial and environmental objectives not only creates new business opportunities, but can also:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reduce costs.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Boost team moral and performance.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Attract and retain the next generation of talent.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Not to mention of course, reducing human-misery and preserving the world for future generations!\"}),/*#__PURE__*/t(\"p\",{children:[\"Combining financial and environmental goals is something we've seen many of our guests on \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/@ecosend/playlists\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The EcoSend Podcast\"})}),\" do to great effect. \"]}),/*#__PURE__*/t(\"p\",{children:[\"And we've certainly seen a wealth of innovation spring out from it, such as \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=Yo-zTXnKosA&t=5s\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Dirk Eschenbacher's seaweed T-shirts\"})}),\"!\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/u0AUpcFqUifHqIzJnVVERypM8vw.jpg\",srcSet:\"https://framerusercontent.com/images/u0AUpcFqUifHqIzJnVVERypM8vw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/u0AUpcFqUifHqIzJnVVERypM8vw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/u0AUpcFqUifHqIzJnVVERypM8vw.jpg 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:\"Despite his enthusiasm and optimism, Roger did also make effort to underline the scale of the challenge we face. \"}),/*#__PURE__*/e(\"p\",{children:\"Fossil Fuel lobbies are incredibly powerful, and we've seen that influence evidently spread into the COP Events - most recently held in the United Arab Emirates, and the next scheduled to be hosted in Azerbaijan... Both countries which rely heavily on the fossil fuel economy.\"}),/*#__PURE__*/t(\"p\",{children:['Roger also stated that, although tree-planting efforts are important, we simply \"',/*#__PURE__*/e(\"em\",{children:\"cannot plant our way out of this\"}),\"\u201D.\"]}),/*#__PURE__*/t(\"p\",{children:[\"We need to focus first and foremost on \",/*#__PURE__*/e(\"strong\",{children:\"decarbonising\"}),\" our supply chains, and \",/*#__PURE__*/e(\"strong\",{children:\"also\"}),\" planting trees. But not just continuing our current processes and planting trees in an effort to 'offset our sins'.\"]}),/*#__PURE__*/e(\"p\",{children:\"Roger's concluding point was that making impactful change will rely on a combination of carrot and stick motivation. With the stick motivation likely coming from Tax penalties for suppliers and vendors who do not meet Sustainability standards.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/8T2c938TQoWzHKx6uoGgohVb9uU.jpg\",srcSet:\"https://framerusercontent.com/images/8T2c938TQoWzHKx6uoGgohVb9uU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/8T2c938TQoWzHKx6uoGgohVb9uU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/8T2c938TQoWzHKx6uoGgohVb9uU.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/8T2c938TQoWzHKx6uoGgohVb9uU.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Let's Amplify our Impact together\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"Sustainable Laughter\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Roger's take was followed by a presentation from \",/*#__PURE__*/e(o,{href:\"https://sustainabilityintech.co.uk/summit/en/node/speakerprofile-hp-isabella-phoenix\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Isabella Phoenix\"})}),\", Director of HP's Global Channel Sustainability Strategy & Enablement. Isabella discussed how Sustainability has been a core principle ever since HP was founded by \",/*#__PURE__*/e(o,{href:\"https://en.wikipedia.org/wiki/Bill_Hewlett\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Bill Hewlett\"})}),\"\\xa0and\\xa0\",/*#__PURE__*/e(o,{href:\"https://en.wikipedia.org/wiki/David_Packard\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"David Packard\"})}),\"\\xa0in a garage back in 1939.\"]}),/*#__PURE__*/e(\"p\",{children:\"Isabella shared how Amplify Impact, the recognised leading and award-winning channel sustainability programme is educating and empowering +3900 HP partners, in over 48 countries to maximise both sustainable impact and sales.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/tXwbiy2CcSuw3Po9NG2Ub0oGjYI.jpg\",srcSet:\"https://framerusercontent.com/images/tXwbiy2CcSuw3Po9NG2Ub0oGjYI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/tXwbiy2CcSuw3Po9NG2Ub0oGjYI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/tXwbiy2CcSuw3Po9NG2Ub0oGjYI.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/tXwbiy2CcSuw3Po9NG2Ub0oGjYI.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/t(\"p\",{children:[\"We then enjoyed a unique session, and a personal first at a conference, with comedian and environmental researcher, \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=aPCEqPdEY1A\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Dr. Matt Winning.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Talking about climate-change can get a bad rep. And it's understandable. \"}),/*#__PURE__*/e(\"p\",{children:\"People lead difficult, stressful lives, and oftentimes the last thing they want to hear is about the climate-emergency. Especially when typical approaches to talking about the climate often resort to 'doom & gloom' language.\"}),/*#__PURE__*/e(\"p\",{children:\"Matt's session playfully flipped the script on the traditional way of talking about climate.  \"}),/*#__PURE__*/e(\"p\",{children:\"Matt blended his humour with facts, to communicate in a way which gets past those traditional defences.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2142\",src:\"https://framerusercontent.com/images/THn8ltZHTtGsRGk0zytngVDRyE.jpg\",srcSet:\"https://framerusercontent.com/images/THn8ltZHTtGsRGk0zytngVDRyE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/THn8ltZHTtGsRGk0zytngVDRyE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/THn8ltZHTtGsRGk0zytngVDRyE.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/THn8ltZHTtGsRGk0zytngVDRyE.jpg?scale-down-to=4096 4096w,https://framerusercontent.com/images/THn8ltZHTtGsRGk0zytngVDRyE.jpg 5712w\",style:{aspectRatio:\"5712 / 4284\"},width:\"2856\"}),/*#__PURE__*/t(\"p\",{children:[\"Matt managed to cover everything from Busted songs (hands-up if you remember \",/*#__PURE__*/e(\"em\",{children:\"them\"}),\"!), Nando's Peri-Peri, Peppa Pig, and even the shrinking of British crisps - all related to facts around climate change.\"]}),/*#__PURE__*/e(\"p\",{children:\"I walked away from Matt's session with both hurting sides from all the laughter, but also a far better understanding of the scale and details of the climate challenge.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/7XSsdLOxTYipPE9sW19UWQPAQqw.jpg\",srcSet:\"https://framerusercontent.com/images/7XSsdLOxTYipPE9sW19UWQPAQqw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/7XSsdLOxTYipPE9sW19UWQPAQqw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/7XSsdLOxTYipPE9sW19UWQPAQqw.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/7XSsdLOxTYipPE9sW19UWQPAQqw.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Panel discussion: Sustainable Synergy: Unveiling End User Expectations in a Green Partnership\"})}),/*#__PURE__*/t(\"p\",{children:[\"Our final panel discussion was hosted by \",/*#__PURE__*/e(o,{href:\"https://sustainabilityintech.co.uk/summit/en/node/speakerprofile-highgate-it-solutions-jenny-latimer\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Jenny Latimer\"})})}),/*#__PURE__*/e(\"strong\",{children:\",\"}),\" \",/*#__PURE__*/e(\"em\",{children:\"Head of Alliances & Operations at\"}),\" \",/*#__PURE__*/e(\"em\",{children:\"Highgate IT Solutions\"}),\", and featured the following speakers:\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://sustainabilityintech.co.uk/summit/en/node/speakerprofile-interact-rich-kenny\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Rich Kenny\"})})}),/*#__PURE__*/e(\"strong\",{children:\",\"}),\" \",/*#__PURE__*/e(\"em\",{children:\"Managing Director at\"}),\" \",/*#__PURE__*/e(\"em\",{children:\"Interact\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://sustainabilityintech.co.uk/summit/en/node/speakerprofile-dwilde-consulting-david-wilde\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"David Wilde\"})})}),\" \",/*#__PURE__*/e(\"em\",{children:\"Managing Director at\"}),\" \",/*#__PURE__*/e(\"em\",{children:\"Dwilde Consulting\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://sustainabilityintech.co.uk/summit/en/node/speakerprofile-gatwick-airport-ania-abbott\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Ania Abbott\"})})}),\" \",/*#__PURE__*/e(\"em\",{children:\"Decade of Change and Engagement Manager at Gatwick Airport\"})]}),/*#__PURE__*/e(\"p\",{children:\"Jenny led a great selection of questions as the expert panel gave their insights into fostering green partnerships.\"}),/*#__PURE__*/e(\"p\",{children:\"The panel not only discussed where the biggest blockers to Sustainability lie among vendors, distributors, and resellers, but also the positives of where organisations are getting it right. \"}),/*#__PURE__*/e(\"p\",{children:\"David Wilde for example, talked about progress in the North Sea Transition from fossil fuels, Rich Kenny talked about the nascent progress in circular economy and Ania Abbot described London Gatwick's creation of a STEM research centre.\"}),/*#__PURE__*/e(\"p\",{children:\"The most striking point I took from the discssion however was Rich's point that we must move away from a discussion about carbon metrics, which seem somewhat abstract and can be easily dismissed. And instead focus on climate-related human misery to help galvanise positive action.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"After all, it's much easier to quibble over stats and kg's of carbon than it is over caustic burns on a six year old child, mining for Cobalt in the DRC.\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/ENvjMT0m50Sd1BlNho0BVR6Wnuw.jpg\",srcSet:\"https://framerusercontent.com/images/ENvjMT0m50Sd1BlNho0BVR6Wnuw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ENvjMT0m50Sd1BlNho0BVR6Wnuw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ENvjMT0m50Sd1BlNho0BVR6Wnuw.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/ENvjMT0m50Sd1BlNho0BVR6Wnuw.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Tomorrows World and the Nature of change\"})}),/*#__PURE__*/t(\"p\",{children:[\"We rounded off a wonderful afternoon of speakers with a presentation from former 'Tomorrow\u2019s World' and naturalist presenter, \",/*#__PURE__*/e(o,{href:\"https://www.channelweb.co.uk/news/4172133/sustainability-tech-awards-2024-winners-judges-commended\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Philippa Forrester.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Philippa gave a fascinating talk about her work with wolves in Yellowstone Park, and related this to the importance of narrative.\"}),/*#__PURE__*/t(\"p\",{children:[\"Telling great stories is \",/*#__PURE__*/e(\"strong\",{children:\"22 times\"}),\" more likely to motivate people to change than just giving them facts. Which is something we often get wrong when talking about the climate.\"]}),/*#__PURE__*/e(\"p\",{children:\"So weave those facts into stories, and you'll go much farther!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1512\",src:\"https://framerusercontent.com/images/t75ba2vmhghIfvgGQ19z3wGMg4.jpg\",srcSet:\"https://framerusercontent.com/images/t75ba2vmhghIfvgGQ19z3wGMg4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/t75ba2vmhghIfvgGQ19z3wGMg4.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/t75ba2vmhghIfvgGQ19z3wGMg4.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/t75ba2vmhghIfvgGQ19z3wGMg4.jpg 4032w\",style:{aspectRatio:\"4032 / 3024\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"CRN Sustainability in Tech Awards \uD83C\uDFC6\"})}),/*#__PURE__*/e(\"p\",{children:\"We concluded a wonderful Summit with CRN's Sustainability in Tech Awards. We were delighted to see EcoSend nominated for 'Green Product of the Year', which unfortunately we didn't win - but the prize went deservedly to Lenovo. Congratulations to them, and to all the rest of the winners!\"}),/*#__PURE__*/e(\"p\",{children:\"And also a big thank you to our client The Channel Company EMEA, and CRN UK for hosting such a wonderful event.\"}),/*#__PURE__*/e(\"p\",{children:\"I came away from it brimming with better knowledge about the climate-challenge, and what IT Companies need to do to address it.\"}),/*#__PURE__*/e(\"p\",{children:\"Summits like this are so important for businesses to better understand the challenges we face, and how to adapt to them if we are going to preserve the planet for future generations.\"}),/*#__PURE__*/e(\"p\",{children:\"The facts are sobering, but the energy in the air felt optimistic.\"}),/*#__PURE__*/e(\"p\",{children:\"We have a lot of work ahead. But with enough good people working determinedly to fix things, we might just have a chance.\"}),/*#__PURE__*/e(\"p\",{children:\"Thank you for reading!\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Whether you view the Apple Vision Pro as a \u2018$4,000 ski mask\u2019 or the future of computing, the one thing we can all agree on is that it is set to revolutionise how we all experience the internet.\"}),/*#__PURE__*/e(\"p\",{children:\"Fusing digital interactivity within our real-world environment, the Apple Vision Pro works on the concept of spatial technology. \"}),/*#__PURE__*/e(\"p\",{children:\"Giving us the ability to navigate our digital content through hand gestures, voice and even eye movements \u2014 the way we do everything from writing an email to watching a video is set to drastically change.\\xa0  \"}),/*#__PURE__*/t(\"p\",{children:[\"While there\u2019s lots you can do with Apple Vision Pro, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/introducing-ecosend-email-marketing-for-agencies\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"as a marketer\"})}),\" you may be keen to learn how you can adapt your content to make the most of its capabilities to benefit your campaigns.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"So here is how you can harness the incredible potential of Apple Vision Pro as a marketer wanting to drive engagements, leads and sales for your business.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Marketing Within The Realms Of Spatial Computing\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/zm1vHaof2XClGGBPvl2JwCLakrk.png\",srcSet:\"https://framerusercontent.com/images/zm1vHaof2XClGGBPvl2JwCLakrk.png?scale-down-to=512 512w,https://framerusercontent.com/images/zm1vHaof2XClGGBPvl2JwCLakrk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zm1vHaof2XClGGBPvl2JwCLakrk.png 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:'Thus far, we\u2019ve been used to creating marketing campaigns we imagine will be viewed on a computer, tablet or phone. But as Apple states in its official marketing literature, the Apple Vision Pro is about \"freeing the desktop.\"'}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s because the major advancement with the Apple Vision Pro is it's a spatial computing device in the form of a headset. For those new to the concept, spatial computing integrates digital content within our real-world environment.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In some ways, spatial computing is similar to VR and AR, although Apple is clear to state that the Apple Vision Pro shouldn\u2019t be referred to as a virtual reality device.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"However, \",/*#__PURE__*/e(\"em\",{children:\"what we can say for certain\"}),\" is that spatial computing signals a seismic shift in how humans interact with technology and this will inevitably impact your marketing campaigns.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Instead of clicking a mouse or tapping on a keyboard, users can now use their eyes, voice and hand gestures to access content through Apple Vision Pro. \"}),/*#__PURE__*/e(\"p\",{children:\"Therefore, as a marketer, you need to think about people accessing your content from any location and within a variety of formats that are now made possible by Apple Vision Pro, instead of the traditional ways we\u2019ve all been used to for the last few years.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In short, Apple Vision Pro is changing up the experience of using the internet as we know it.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Campaigns Need To Hold Up Against So Much Competition For User Attention\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/yidDu9NLcmPxNcCdiqnVNpOvmIY.jpg\",srcSet:\"https://framerusercontent.com/images/yidDu9NLcmPxNcCdiqnVNpOvmIY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/yidDu9NLcmPxNcCdiqnVNpOvmIY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/yidDu9NLcmPxNcCdiqnVNpOvmIY.jpg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"If the rise in YouTube Shorts and TikTok didn\u2019t already give this away \u2014 our attention spans are getting shorter.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As a marketer, your audiences now want content to get to the point fast and also meet the expectations of the title. \"}),/*#__PURE__*/e(\"p\",{children:\"Plain text emails can still rule the roost even in the era of Apple Vision Pro. But by the same token, if your audience can easily pull up a movie or as Casey Neistat demonstrated \u2014 attract a virtual butterfly to your freshly ordered Krispy Kreme doughnut \u2014 why would they pay attention to irrelevant content instead?\\xa0  \"}),/*#__PURE__*/t(\"p\",{children:[\"Whether you create social media or video marketing campaigns, \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/how-to-use-customer-engagement-to-drive-sales\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"your content should feel engaging \"})}),\"and most importantly relevant to the wants, needs and interests of users more than ever before.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Otherwise, the doughnuts will win in the competition for customer attention. Or anything else your customers happen to be interacting with through their headset. \"}),/*#__PURE__*/e(\"h2\",{children:\"Upping The Quality Of Your Campaigns\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"600\",src:\"https://framerusercontent.com/images/LIBRsR4xMqOywJuntzRqSziz4vI.jpg\",srcSet:\"https://framerusercontent.com/images/LIBRsR4xMqOywJuntzRqSziz4vI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/LIBRsR4xMqOywJuntzRqSziz4vI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/LIBRsR4xMqOywJuntzRqSziz4vI.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/LIBRsR4xMqOywJuntzRqSziz4vI.jpg 2072w\",style:{aspectRatio:\"2072 / 1201\"},width:\"1036\"}),/*#__PURE__*/t(\"p\",{children:[\"Speaking of doughnuts, \",/*#__PURE__*/e(o,{href:\"https://www.youtube.com/watch?v=ukmkjARRwwg\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The Simpsons predicted\"})}),\" the invention of the Apple Vision Pro back in 2016.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"But now that time has actually come, you should know that as a marketer you can take advantage of the incredible cinematic capabilities of Apple Vision Pro that can drastically up the quality of your visual and audio content.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The Apple Vision Pro has some wild tech specs like a 23 million pixel display, more pixels than a 4K TV for each eye, six world\u2011facing tracking cameras and personalised spatial audio. \"}),/*#__PURE__*/t(\"p\",{children:[\"In true Apple style the list goes on but what this all means for your campaigns is that they will have \",/*#__PURE__*/e(\"strong\",{children:\"never looked or sounded better\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Even within an \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/about\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email marketing campaign\"})}),\", Apple Vision Pro\u2019s image optimisation feature can ensure images look visually stunning across all devices. \"]}),/*#__PURE__*/e(\"p\",{children:\"So make sure your campaigns are taking full advantage of this.\"}),/*#__PURE__*/e(\"h2\",{children:\"Major Developments In Data-Driven Marketing And Machine Learning For Analytics\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"659\",src:\"https://framerusercontent.com/images/ABSJ8lZT1uvwrBl4Js8Sjh9rBv4.png\",srcSet:\"https://framerusercontent.com/images/ABSJ8lZT1uvwrBl4Js8Sjh9rBv4.png?scale-down-to=512 512w,https://framerusercontent.com/images/ABSJ8lZT1uvwrBl4Js8Sjh9rBv4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ABSJ8lZT1uvwrBl4Js8Sjh9rBv4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ABSJ8lZT1uvwrBl4Js8Sjh9rBv4.png 2507w\",style:{aspectRatio:\"2507 / 1318\"},width:\"1253\"}),/*#__PURE__*/e(\"p\",{children:\"As noted, the Apple Vision Pro doesn\u2019t involve a keyboard or a mouse. With new functionality comes new ways of understanding your audience. Marketers everywhere should be very excited about this! \"}),/*#__PURE__*/e(\"p\",{children:\"Think about it. When trying to measure the performance of our campaigns and adapt our strategy in response (i.e. marketing attribution)\\xa0 \u2014 no technology has ever allowed us to physically see how users look at our campaigns before.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In the coming years, we expect analytics tools to be all over the eye-tracking, voice command and hand gesture capabilities of Apple Vision Pro. \"}),/*#__PURE__*/e(\"p\",{children:\"For instance:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How long do users maintain eye contact with the content for?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Which part of the content do they look at first?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are there any aspects users don't look at?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Which parts of my website are driving the most sales based on eye contact? \"})})]}),/*#__PURE__*/e(\"p\",{children:\"This data can then be used to be able to better understand online audiences and ultimately serve more relevant content that will drive engagements, leads and sales.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Adapting Content For New Ways Of Navigating The Web\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"667\",src:\"https://framerusercontent.com/images/ZVhC01pizqOUImNvwetmaGUDEs.png\",srcSet:\"https://framerusercontent.com/images/ZVhC01pizqOUImNvwetmaGUDEs.png?scale-down-to=512 512w,https://framerusercontent.com/images/ZVhC01pizqOUImNvwetmaGUDEs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ZVhC01pizqOUImNvwetmaGUDEs.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ZVhC01pizqOUImNvwetmaGUDEs.png 2692w\",style:{aspectRatio:\"2692 / 1334\"},width:\"1346\"}),/*#__PURE__*/e(\"p\",{children:\"Apple Vision Pro is a headset that is controlled through hand gestures, voice commands and eye tracking.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Similar to how websites needed to be adapted to be responsive based on the sharp uptake of mobile vs desktop users, it is likely that spatial computing will also result in changes to all forms of digital content. \"}),/*#__PURE__*/e(\"p\",{children:\"On the one hand, you might see the likes of having to redesign a new version of your logo for Apple Vision Pro apps as more work for your team. Likewise, ensuring your marketing content looks good even when made into a giant interactive screen. Not to mention catering towards more voice searches in terms of SEO.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In reality, all of these adaptations will allow your brand to stay relevant while tapping into new audiences. That is, if you\u2019re willing to put the work in including by reading \",/*#__PURE__*/e(o,{href:\"https://developer.apple.com/visionos/submit/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Apple\u2019s developer guidelines\"})}),\" if your brand has an app.\\xa0\\xa0 \"]}),/*#__PURE__*/e(\"p\",{children:\"For ecommerce brands especially, spatial computing offers amazing potential for the direct purchasing of goods online, with virtual storefronts literally jumping into life in our living rooms.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Harnessing The Power Of Apple Vision Pro For Email Campaigns\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"454\",src:\"https://framerusercontent.com/images/FoTLqPaC3hcEZ2mKrAPvvl80UEo.jpg\",srcSet:\"https://framerusercontent.com/images/FoTLqPaC3hcEZ2mKrAPvvl80UEo.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/FoTLqPaC3hcEZ2mKrAPvvl80UEo.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/FoTLqPaC3hcEZ2mKrAPvvl80UEo.jpg 1814w\",style:{aspectRatio:\"1814 / 908\"},width:\"907\"}),/*#__PURE__*/e(\"p\",{children:\"You don\u2019t have to wait until the Apple Vision Pro is released to start benefiting from its incredible capabilities today.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With email generating a $42 ROI for every $1 spent in the year that the Apple Vision Pro is released (2024), now couldn\u2019t be a better time to maximise your email marketing success.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"How to adapt your email marketing for Apple Vision Pro users:\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD79\uFE0F Interactive emails\"}),\": Interactive emails give the ability for users to directly engage with the content within your email, rather than just reading text or clicking links. Since the very foundations of Apple Vision Pro lie in interactivity - \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/blog/5-email-marketing-trends-for-2024\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"interactive emails\"})}),\" are set to be huge.\\xa0\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD0D Segment audiences\"}),\": With so much competition from other apps on the Apple Vision Pro, it\u2019s never been more important to send the \",/*#__PURE__*/e(\"em\",{children:\"right message\"}),\" to the \",/*#__PURE__*/e(\"em\",{children:\"right person\"}),\" in the \",/*#__PURE__*/e(\"em\",{children:\"right way\"}),\" through segmentation. Use your email marketing platform along with Apple Vision Pro\u2019s data-driven insights to deliver more relevant messaging. Look at aspects such as user demographics, behaviour and preferences to personalise your email campaigns.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83E\uDD16 AI email marketing tools\"}),\": When trying to market your products and services in the world of spatial computing, AI (artificial intelligence) is your friend. Try our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/subject-line-generator/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"AI Subject Line Generator\"})}),\" for your next email campaign sent to Apple Vision Pro users.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCAA Strong campaign landing pages\"}),\": Landing pages have always mattered, but now they will be viewed in 23 million pixels through the Apple Vision Pro \u2014 don\u2019t let a poor user experience let you fail at the final hurdle.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Never stop innovating as a team\"}),\": If the Apple Vision Pro has taught us anything, it\u2019s that technology continues to move at a lightning pace. While some things will always be relevant, how you deliver your campaigns should always keep up with new trends and technologies to remain visible in a competitive market.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Apple Vision Pro FAQs\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"520\",src:\"https://framerusercontent.com/images/oSgAfxhM99BX0p9vXOvBoCCaSdo.jpg\",srcSet:\"https://framerusercontent.com/images/oSgAfxhM99BX0p9vXOvBoCCaSdo.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/oSgAfxhM99BX0p9vXOvBoCCaSdo.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/oSgAfxhM99BX0p9vXOvBoCCaSdo.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/oSgAfxhM99BX0p9vXOvBoCCaSdo.jpg 2149w\",style:{aspectRatio:\"2149 / 1040\"},width:\"1074\"}),/*#__PURE__*/t(\"p\",{children:[\"Have more questions or thoughts about the Apple Vision Pro? \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Follow us on \",/*#__PURE__*/e(o,{href:\"https://www.threads.net/@ecosend.io\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Threads\"})}),\" or \",/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/showcase/92718441/admin/feed/posts/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LinkedIn\"})}),\" and start a conversation with us!\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"What Does The Apple Vision Pro Do?\"}),/*#__PURE__*/e(\"p\",{children:\"Apple Vision Pro is a spatial computing device whereby digital content is immersed within the user\u2019s physical environment. Navigation is made possible through hand gestures, voice commands along with eye tracking. All of which is set to vastly change how we interact with content without directly being on our phones and laptops and even on the move.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"How Much Is Apple Vision Pro?\"}),/*#__PURE__*/e(\"p\",{children:\"In the US, Apple Vision Pro retails at $3,499. At the time of writing, the price of Apple Vision Pro hasn\u2019t been released for other countries, but we expect a similar translation of your equivalent currency. For UK audiences this would be circa \\xa32,800 GBP.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Is The Apple Vision Pro Release Date?\"}),/*#__PURE__*/e(\"p\",{children:\"Apple Vision Pro launched in the US on February 2nd, 2024. The European rollout including the UK is expected sometime in 2024. Apple famously delayed the UK release of the iPad way back in 2012 due to strong demand from the US. So we\u2019ll have to wait and see what happens with the Apple Vision Pro with so much push on the marketing. Typically there is a delay of several months in between North American and European Apple product releases.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Do You Need An iPhone For Apple Vision Pro?\"}),/*#__PURE__*/e(\"p\",{children:\"Not necessarily, although you will need to be part of the Apple ecosystem to use Apple Vision Pro. The device requires an iPhone with iOS 17.2 or later. Alternatively, it is possible to connect with a compatible iPad, Mac or Apple TV.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Step Into The Future Of Email Marketing With EcoSend \u2709\uFE0F \uD83D\uDC40\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/RDwkjuVkAqTWKPaZVb7ej0hYH0.png\",srcSet:\"https://framerusercontent.com/images/RDwkjuVkAqTWKPaZVb7ej0hYH0.png?scale-down-to=512 512w,https://framerusercontent.com/images/RDwkjuVkAqTWKPaZVb7ej0hYH0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/RDwkjuVkAqTWKPaZVb7ej0hYH0.png 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re ready to see marketing in a whole new light, then you don\u2019t have to grab an Apple Vision Pro headset to do so!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Although as you can see from above, we're already dreaming of that day! \uD83D\uDE09\"}),/*#__PURE__*/e(\"p\",{children:\"EcoSend is the world\u2019s first sustainable email marketing platform. Just like the Apple Vision Pro, EcoSend is on a mission to do things differently. \"}),/*#__PURE__*/t(\"p\",{children:[\"For us here at \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EcoSend\"})}),\", we wanted to reduce the carbon emissions of your email campaigns.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Our systems run on renewable energy sources and we plant trees on your behalf just for using us. Best of all? You don\u2019t have to compromise on all the features you need just for sending greener campaigns. \"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDC49 Give EcoSend a try by claiming \",/*#__PURE__*/e(o,{href:\"https://www.gosquared.com/join/ecosend/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"your free 7 day trial\"})})}),\". \"]}),/*#__PURE__*/t(\"p\",{children:[\"If you want to chat with us in person (through an Apple Vision Pro or regular video call!) you can also \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/demo\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"schedule a demo with us\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Just passing through and want to learn more about sustainable email marketing? We\u2019d like to welcome you to our \",/*#__PURE__*/e(o,{href:\"https://ecosend.io/newsletter\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"mailing list\"})}),\".\\xa0\"]})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Ever heard the story of how Alex Lieberman started the Morning Brew email newsletter in his college dorm and eventually sold it for $70 million?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you haven\u2019t, go look it up. But before you do, we want to tell you that you too should also start an email newsletter if you haven't already.\"}),/*#__PURE__*/e(\"p\",{children:\"As one of the most effective ways to engage your subscribers, build your business and ultimately grow your empire - email newsletters are one of the best tricks any marketer has up their sleeve. 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However, this is not the case with an email newsletter, seen as practically anyone can write one.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As demonstrated by the then college student Alex Lieberman - even solopreneurs can start a newsletter. Yes, even if you technically don\u2019t even have a company, let alone an office space.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You don\u2019t need expensive camera equipment as with a TV ad, and you don\u2019t even have to buy digital or physical advertising space. Simply write your email newsletter, find a cool template, preview it and send it.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Sure, over time you might want to refine things a little. But everyone has to start somewhere, and with an email newsletter, it\u2019s a format that\u2019s open to everyone. People don\u2019t expect the razzle-dazzle of video marketing, making it attainable for entrepreneurs with any budget (or none at all, as the case may be).\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Did you know? You can \"}),/*#__PURE__*/e(o,{href:\"https://ecosend.io/\",motionChild:!0,nodeId:\"WlsAwarlG\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"send newsletters through EcoSend\"})})}),/*#__PURE__*/e(\"strong\",{children:\" where we'll also give you a free 7 day trial! \"})]}),/*#__PURE__*/e(\"h2\",{children:\"Newsletters Are A Great Way To Build Relationships\"}),/*#__PURE__*/e(\"p\",{children:\"In this fast-paced digital world we live in, it can be difficult to make genuine connections with your users.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Newsletters hark back to the good old days of letter writing. Only now, your messages will be read on phones, tablets or computer screens making them much easier to receive.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Compared with social media, newsletters have always felt that bit more personal. After all, your newsletter will land right in the inboxes of your subscribers. Plus, everyone on your list has agreed to be there, meaning they do actually want to hear from you. Another win-win!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Use your email newsletter to engage and indeed re-engage your audience. Share personal insights, and anything else of value that will keep those open rates high.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Is Not As Scary As YouTube\"}),/*#__PURE__*/e(\"p\",{children:\"So many founders know the power of video marketing. 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