{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/JFYSSsBBmLMylKIJ6zoZ/4P803FLHlCljB7YPhRTU/ZeeOgr7NP-85.js"],
  "sourcesContent": ["import{jsx as e,jsxs as r}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as t}from\"framer-motion\";import*as i from\"react\";export const richText=/*#__PURE__*/r(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Cold email vs Cold Call | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/18R7p147qg2MXgXKHvzw1Mz4.png\",srcSet:\"https://framerusercontent.com/images/18R7p147qg2MXgXKHvzw1Mz4.png?scale-down-to=512 512w,https://framerusercontent.com/images/18R7p147qg2MXgXKHvzw1Mz4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/18R7p147qg2MXgXKHvzw1Mz4.png 1280w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"1. Cold Email vs Cold Call: 5 criteria to determine the winner\"}),/*#__PURE__*/r(\"p\",{children:[\"Cold email and Cold Call are \",/*#__PURE__*/e(\"strong\",{children:\"both traditional sales prospecting methods\"}),\" used by sales representatives to land more sales for their company. But which one is better for sales outreach?\"]}),/*#__PURE__*/e(\"p\",{children:\"In this comparison, we'll look at** 5 factors** to determine a winner:\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"which one \",/*#__PURE__*/e(\"strong\",{children:\"generate the most leads\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"which one has the \",/*#__PURE__*/e(\"strong\",{children:\"best ROI\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"which one is \",/*#__PURE__*/e(\"strong\",{children:\"easy to set up\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"which one is the \",/*#__PURE__*/e(\"strong\",{children:\"less time consuming\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"which on is the \",/*#__PURE__*/e(\"strong\",{children:\"less expensive\"})]})})]}),/*#__PURE__*/e(\"h3\",{children:\"1.1 Which one generates the most leads: Cold email or cold call?\"}),/*#__PURE__*/r(\"p\",{children:[\"To determine which one generates the most leads, let's do some maths. We'll go with a base of \",/*#__PURE__*/e(\"strong\",{children:\"100 prospects\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Leads generated by cold email on average:\"})}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"100 cold emails sent\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"55% open rate (conservative)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"7% reply rate (conservative)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"30% positive rate (conservative)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"lead generated = \",/*#__PURE__*/e(\"strong\",{children:\"1,55\"})]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold email vs Cold Call Lead Generation | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/qoLxcLxtw7VHEHIQseCcqB11xU.png\",srcSet:\"https://framerusercontent.com/images/qoLxcLxtw7VHEHIQseCcqB11xU.png?scale-down-to=512 512w,https://framerusercontent.com/images/qoLxcLxtw7VHEHIQseCcqB11xU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/qoLxcLxtw7VHEHIQseCcqB11xU.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold email lead conversion rate is 1.55%\"})}),/*#__PURE__*/r(\"p\",{children:[\"Using \",/*#__PURE__*/e(\"strong\",{children:\"conservative numbers\"}),\", we can notice that cold emailing generated about \",/*#__PURE__*/e(\"strong\",{children:\"1,5 meeting per 100\"}),\" cold emails sent.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Leads generated by cold call on average:\"})}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"100 cold calls (it takes on average 8 calls to reach a prospect)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"8 calls\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"lead generated: \",/*#__PURE__*/e(\"strong\",{children:\"0,08\"}),\" (only 1% of cold call generate leads)\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email vs Cold Call Lead Generated | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/03RLKLtZmdFYZ9nBYB5SggLlQ0.png\",srcSet:\"https://framerusercontent.com/images/03RLKLtZmdFYZ9nBYB5SggLlQ0.png?scale-down-to=512 512w,https://framerusercontent.com/images/03RLKLtZmdFYZ9nBYB5SggLlQ0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/03RLKLtZmdFYZ9nBYB5SggLlQ0.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold call lead conversion rate is 0.08%\"})}),/*#__PURE__*/r(\"p\",{children:[\"Using standard analytics about cold calling, we can notice that this sales prospecting method generates about \",/*#__PURE__*/e(\"strong\",{children:\"0,08 meeting per 100 cold calls\"}),\" made.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Result: Cold email generates the most leads.\"}),/*#__PURE__*/r(\"p\",{children:[\"Obviously, cold email and cold call performances \",/*#__PURE__*/e(\"strong\",{children:\"vary depending on the industry\"}),\" but cold email is the clear winner here. It generates the biggest amount of \",/*#__PURE__*/e(\"strong\",{children:\"qualified leads\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"1.2 Which one has the best ROI: cold email or cold call?\"}),/*#__PURE__*/r(\"p\",{children:[\"According to different studies, \",/*#__PURE__*/e(n,{href:\"https://neilpatel.com/blog/boost-email-roi/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"email ROI is at $40 per 1$\"})}),\" spent which is huge. However these kind of studies talk about email and not cold email precisely. So let's run some maths together.\"]}),/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/case-studies/jeremy\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"289\",src:\"https://framerusercontent.com/images/5IA0h7S7r6Cf4rFuveCbVuHwi0s.svg\",srcSet:\"https://framerusercontent.com/images/5IA0h7S7r6Cf4rFuveCbVuHwi0s.svg?scale-down-to=512 512w,https://framerusercontent.com/images/5IA0h7S7r6Cf4rFuveCbVuHwi0s.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/5IA0h7S7r6Cf4rFuveCbVuHwi0s.svg 1617w\",style:{aspectRatio:\"1617 / 578\"},width:\"808\"})})}),/*#__PURE__*/r(\"p\",{children:[\"We'll assume here that \",/*#__PURE__*/e(\"strong\",{children:\"deals are closed on a rolling basis\"}),\" from opportunities created in previous months of doing \",/*#__PURE__*/e(n,{href:\"https://reply.io/blog/outbound-prospecting/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"sales prospecting\"})}),\", as sales cycles can be long.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Cold email ROI\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cost of cold email set up:\"})}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"$4000 spent monthly on \",/*#__PURE__*/e(\"strong\",{children:\"1\"}),\" sales representative\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"$500 in softwares\"})})]}),/*#__PURE__*/r(\"p\",{children:[\"The total cost for cold emailing should be around \",/*#__PURE__*/e(\"strong\",{children:\"$4500\"}),\" per month.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The ROI of cold email should looks like this:\"})}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Offer: \",/*#__PURE__*/e(\"strong\",{children:\"$20,000 ACV\"}),\" (Annual Contract Value)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1000 cold emails sent\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"55% open rate = \",/*#__PURE__*/e(\"strong\",{children:\"550\"}),\" emails opened\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"7% reply rate = \",/*#__PURE__*/e(\"strong\",{children:\"38,5\"}),\" replies\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"30% positive replies = \",/*#__PURE__*/e(\"strong\",{children:\"11,55\"}),\" calls\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"40% closing rate = \",/*#__PURE__*/e(\"strong\",{children:\"4,6\"}),\" deals closed\"]})})]}),/*#__PURE__*/r(\"p\",{children:[\"For a 1000 prospects contacted, cold email can generate as much as \",/*#__PURE__*/e(\"strong\",{children:\"$92,400\"}),\" for $4500 spent which a \",/*#__PURE__*/e(\"strong\",{children:\"ROI of $20,5 per $1 spent\"}),\". \"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold email vs Cold Call ROI of Cold Email | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ZuuV7z1O0zBcO7SI4aSnuc8ZjQ.png\",srcSet:\"https://framerusercontent.com/images/ZuuV7z1O0zBcO7SI4aSnuc8ZjQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/ZuuV7z1O0zBcO7SI4aSnuc8ZjQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ZuuV7z1O0zBcO7SI4aSnuc8ZjQ.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold email ROI can be much higher\"})}),/*#__PURE__*/e(\"p\",{children:\"This amount can be much bigger if you're doing the sales prospecting part yourself.\"}),/*#__PURE__*/e(\"h3\",{children:\"Cold call ROI\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cost of cold call set up:\"})}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"$4,000\"}),\" spent monthly on 1 salespeople who is both a cold caller and a closer\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"$1,000\"}),\" in softwares\"]})})]}),/*#__PURE__*/r(\"p\",{children:[\"The total cost for cold emailing should be around \",/*#__PURE__*/e(\"strong\",{children:\"$5,000 per month\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The ROI of cold call should looks like this:\"})}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Offer: \",/*#__PURE__*/e(\"strong\",{children:\"$20,000 ACV\"}),\" (Annual Contract Value)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1200 cold calls done (60 per day)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"replies = 96\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"bookings generated = 9,6\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"40% closing rate = \",/*#__PURE__*/e(\"strong\",{children:\"3,84\"})]})})]}),/*#__PURE__*/r(\"p\",{children:[\"For 1,200 prospects contacted, cold call can generate as much as \",/*#__PURE__*/e(\"strong\",{children:\"$76,800\"}),\" for $5000 spent which a \",/*#__PURE__*/e(\"strong\",{children:\"ROI of $15,36 per $1 spent\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold email vs Cold Call ROI of Cold Calling | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/neKDpBFfzFJFUcAvct6YFkR9u4.png\",srcSet:\"https://framerusercontent.com/images/neKDpBFfzFJFUcAvct6YFkR9u4.png?scale-down-to=512 512w,https://framerusercontent.com/images/neKDpBFfzFJFUcAvct6YFkR9u4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/neKDpBFfzFJFUcAvct6YFkR9u4.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold call ROI can only be interesting if the offer is big\"})}),/*#__PURE__*/e(\"h3\",{children:\"Result: Cold email has the better Return On Investment (ROI).\"}),/*#__PURE__*/r(\"p\",{children:[\"We tried to use \",/*#__PURE__*/e(\"strong\",{children:\"realistic numbers\"}),\" instead of using the exact same ones for the comparison. Either way, cold email would have won the battle with its \",/*#__PURE__*/e(\"strong\",{children:\"unparalleled scalability\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"The ROI of cold email can be even higher as it is more scalable than cold call. Cold Calling \",/*#__PURE__*/e(\"strong\",{children:\"requires lots of human workforce\"}),\" to carry the tasks.\"]}),/*#__PURE__*/r(\"p\",{children:[\"On the opposite, you only need one salespeople to scale cold emailing and maybe \",/*#__PURE__*/e(\"strong\",{children:\"a few virtual assistants\"}),\".\"]}),/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/case-studies/xavier\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"289\",src:\"https://framerusercontent.com/images/3U56SlQzKuQHCNCPUprex0smr7s.svg\",srcSet:\"https://framerusercontent.com/images/3U56SlQzKuQHCNCPUprex0smr7s.svg?scale-down-to=512 512w,https://framerusercontent.com/images/3U56SlQzKuQHCNCPUprex0smr7s.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/3U56SlQzKuQHCNCPUprex0smr7s.svg 1617w\",style:{aspectRatio:\"1617 / 578\"},width:\"808\"})})}),/*#__PURE__*/e(\"h3\",{children:\"1.3 Which one is the easiest to find data for reaching out?\"}),/*#__PURE__*/e(\"p\",{children:\"Cold calling is definitely not the winner here.\"}),/*#__PURE__*/e(\"p\",{children:\"Indeed, finding phone numbers is a grey area, especially personal ones.\"}),/*#__PURE__*/e(\"p\",{children:\"On the contrary, cold emails are much easier to collect, whether it's through browsing the web or using software for it (e.g., databases or email finders).\"}),/*#__PURE__*/e(\"h3\",{children:\"Result: Cold email data is easier to find than cold calling ones\"}),/*#__PURE__*/r(\"p\",{children:[\"You can use email finder tools like \",/*#__PURE__*/e(n,{href:\"https://www.findymail.com/email-finder/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"Findymail\"})}),\" to find B2B \",/*#__PURE__*/e(n,{href:\"https://www.usebouncer.com/how-to-verify-email-addresses/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"valid emails\"})}),\" super rapidly. \"]}),/*#__PURE__*/e(\"h3\",{children:\"1.4 Which one is easy to set up: cold email or cold call?\"}),/*#__PURE__*/r(\"p\",{children:[\"With \",/*#__PURE__*/e(\"strong\",{children:\"VOIP softwares\"}),\" like \",/*#__PURE__*/e(n,{href:\"https://aircall.io/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"Aircall\"})}),\", you can now set up cold call for sales teams \",/*#__PURE__*/e(\"strong\",{children:\"within 5 minutes\"}),\". On the opposite, cold email requires \",/*#__PURE__*/e(\"strong\",{children:\"more sales training\"}),\" to teach the team \",/*#__PURE__*/e(\"strong\",{children:\"how to avoid the spam folder\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"When it comes to finding leads, both are similar.\"}),/*#__PURE__*/e(\"img\",{alt:\"Cold Call setting up | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/keayOWd95h9RjefQx0GRcao7zIs.png\",srcSet:\"https://framerusercontent.com/images/keayOWd95h9RjefQx0GRcao7zIs.png?scale-down-to=512 512w,https://framerusercontent.com/images/keayOWd95h9RjefQx0GRcao7zIs.png 904w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of the VOIP interface of Aircall\"})}),/*#__PURE__*/e(\"h3\",{children:\"Result: Cold Call is easier to set up.\"}),/*#__PURE__*/r(\"p\",{children:[\"Modern \",/*#__PURE__*/e(\"strong\",{children:\"cloud-based call center softwares\"}),\" make the experience of cold calling frictionless while Google & Outlook algorithms make \",/*#__PURE__*/e(\"strong\",{children:\"the life of cold emailers\"}),\" harder and harder over the years.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1.5 What is the less time consuming: cold email or cold call?\"}),/*#__PURE__*/e(\"p\",{children:\"Like we saw above with the ROI of cold email and cold call, cold call requires many sales representatives (SDRs & BDRs) to carry on the task.\"}),/*#__PURE__*/e(\"p\",{children:\"Compare to cold call, you only need 1 good salespeople to scale cold email campaigns in the thousands of emails sent per day and maybe a few virtual assistants on the side.\"}),/*#__PURE__*/e(\"img\",{alt:\"Cold email vs Cold Call Time Consuming | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/sVKqi5mthqc8M3EvyAHBR7nNozU.png\",srcSet:\"https://framerusercontent.com/images/sVKqi5mthqc8M3EvyAHBR7nNozU.png?scale-down-to=512 512w,https://framerusercontent.com/images/sVKqi5mthqc8M3EvyAHBR7nNozU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/sVKqi5mthqc8M3EvyAHBR7nNozU.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold call is definitely time consuming\"})}),/*#__PURE__*/e(\"h3\",{children:\"Result: Cold email is the less time consuming.\"}),/*#__PURE__*/r(\"p\",{children:[\"Once you know how to do cold emailing, it's \",/*#__PURE__*/e(\"strong\",{children:\"the least time consuming sales outreach method ever\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"1.6 What is the less expensive: cold email or cold call?\"}),/*#__PURE__*/r(\"p\",{children:[\"In the ROI comparison, we noticed that cold email is l\",/*#__PURE__*/e(\"strong\",{children:\"ess expensive than cold call\"}),\". \"]}),/*#__PURE__*/r(\"p\",{children:[\"With cold call, you need to \",/*#__PURE__*/e(\"strong\",{children:\"hire tons of sales representatives\"}),\". Employees and/or freelancers are \",/*#__PURE__*/e(\"strong\",{children:\"expensive\"}),\", especially in the B2B sales space.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Pricing | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/EUsFvl1sImzmn6DEGcWuZbYy0Q.gif\",srcSet:\"https://framerusercontent.com/images/EUsFvl1sImzmn6DEGcWuZbYy0Q.gif?scale-down-to=512 512w,https://framerusercontent.com/images/EUsFvl1sImzmn6DEGcWuZbYy0Q.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of a cold email software pricing\"})}),/*#__PURE__*/e(\"h3\",{children:\"Result: Cold email is less expensive\"}),/*#__PURE__*/r(\"p\",{children:[\"From $0 to thousands of dollars spent every month maximum, cold email \",/*#__PURE__*/e(\"strong\",{children:\"will never be as expensive\"}),\" as cold calling.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold email vs Cold Call Sales Reps are Expensive | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/WtqIOjGASlxwzSKY27sMJ21V9M.png\",srcSet:\"https://framerusercontent.com/images/WtqIOjGASlxwzSKY27sMJ21V9M.png?scale-down-to=512 512w,https://framerusercontent.com/images/WtqIOjGASlxwzSKY27sMJ21V9M.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/WtqIOjGASlxwzSKY27sMJ21V9M.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Salaries of sales reps can be much lower in some countries\"})}),/*#__PURE__*/e(\"h3\",{children:\"1.7: Cold Email vs Cold Call result: cold email wins\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cold emails is better for sales outreach than cold call. Cold email is less expensive, more scalable, has a better ROI and generates the most leads.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Cold email vs Cold Call Winner | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/QcYhS6aP3JCJeP4VbOnseAgcH5s.png\",srcSet:\"https://framerusercontent.com/images/QcYhS6aP3JCJeP4VbOnseAgcH5s.png?scale-down-to=512 512w,https://framerusercontent.com/images/QcYhS6aP3JCJeP4VbOnseAgcH5s.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QcYhS6aP3JCJeP4VbOnseAgcH5s.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold email is the best for outbound sales\"})}),/*#__PURE__*/r(\"p\",{children:[\"However, it seems that traditional startups and SMBs \",/*#__PURE__*/e(\"strong\",{children:\"base their sales outreach strategy with cold call\"}),\" more than with cold email. Why?\"]}),/*#__PURE__*/r(\"p\",{children:[\"Cold email is not suitable for any type of businesses while you won't have problems to reach out \",/*#__PURE__*/e(\"strong\",{children:\"plumbers\"}),\" or \",/*#__PURE__*/e(\"strong\",{children:\"gardeners\"}),\" with cold calling. Cold email at scale is also harder to master.\"]}),/*#__PURE__*/e(\"h2\",{children:\"2. Other questions about Cold email vs Cold Call\"}),/*#__PURE__*/e(\"p\",{children:\"These are two recurring questions we get asked at Breakcold.\"}),/*#__PURE__*/e(\"h3\",{children:\"2.1 What type of people are doing cold email vs cold call?\"}),/*#__PURE__*/r(\"p\",{children:[\"Generally, cold emailing is performed by \",/*#__PURE__*/e(\"strong\",{children:\"Growth Hackers, Head of Growth and cold email agencies\"}),\" but also by solopreneurs. \"]}),/*#__PURE__*/r(\"p\",{children:[\"On the other hand, cold calling is performed by \",/*#__PURE__*/e(\"strong\",{children:\"sales development representatives\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"business development representatives\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold email vs Cold Call People who do Sales | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/i0JA3QY9KqpK4Ardwl9lqcDGVgU.png\",srcSet:\"https://framerusercontent.com/images/i0JA3QY9KqpK4Ardwl9lqcDGVgU.png?scale-down-to=512 512w,https://framerusercontent.com/images/i0JA3QY9KqpK4Ardwl9lqcDGVgU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/i0JA3QY9KqpK4Ardwl9lqcDGVgU.png 1119w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of a sales organization using cold emails and doing cold calls\"})}),/*#__PURE__*/e(\"h3\",{children:\"2.2 What Cold Email and Cold Call have in common?\"}),/*#__PURE__*/e(\"p\",{children:\"Cold email and cold call have the following in common:\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"they are used to generate leads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"they both have a good ROI\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"3. How to use Cold Email and Cold Call to close more sales\"}),/*#__PURE__*/r(\"p\",{children:[\"Although \",/*#__PURE__*/e(\"strong\",{children:\"cold email is better than cold call for sales outreach\"}),\", it doesn't means you cannot do both.\"]}),/*#__PURE__*/e(\"h3\",{children:\"3.1 Engaging with prospects before reaching out\"}),/*#__PURE__*/r(\"p\",{children:[\"Before cold calling or cold emailing a prospect, you should always try to \",/*#__PURE__*/e(\"strong\",{children:\"engage with them on social media\"}),\" if they are a minimum active. That way, when you'll contact them, it will be easier to \",/*#__PURE__*/e(\"strong\",{children:\"craft a hyper-personalize sales pitch\"}),\" and they will remember you.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email vs Cold Call Company News | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/frl6cBsnZ9euxGNtw33BbYsJ5gg.gif\",srcSet:\"https://framerusercontent.com/images/frl6cBsnZ9euxGNtw33BbYsJ5gg.gif?scale-down-to=512 512w,https://framerusercontent.com/images/frl6cBsnZ9euxGNtw33BbYsJ5gg.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"A way to engage leads with a social selling software (Breakcold)\"})}),/*#__PURE__*/e(\"h3\",{children:\"3.2 Sending a cold email before cold calling\"}),/*#__PURE__*/r(\"p\",{children:[\"Before cold calling prospects, \",/*#__PURE__*/e(\"strong\",{children:\"send them a cold email\"}),\". Cold call is still perceived as an aggressive technique to use in last resort (depending on the industry obviously).\"]}),/*#__PURE__*/e(\"img\",{alt:\"Reviewing Cold Email Sequences | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/wzy5BNPeKffm5i8QseKHqcLqE.gif\",srcSet:\"https://framerusercontent.com/images/wzy5BNPeKffm5i8QseKHqcLqE.gif?scale-down-to=512 512w,https://framerusercontent.com/images/wzy5BNPeKffm5i8QseKHqcLqE.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Don't forget to review your cold email sequences before sending them\"})}),/*#__PURE__*/e(\"h3\",{children:\"3.3 Cold calling using company news of prospects\"}),/*#__PURE__*/r(\"p\",{children:[\"It's hard to \",/*#__PURE__*/e(\"strong\",{children:\"hook your buyer persona\"}),\" on the phone. You only have a couple of seconds to \",/*#__PURE__*/e(\"strong\",{children:\"get their attention\"}),\" and only need to face many objections.\"]}),/*#__PURE__*/r(\"p\",{children:[\"By having their \",/*#__PURE__*/e(\"strong\",{children:\"recent news\"}),\" in front of you while you call them, you'll be able to build a relationship faster.\"]})]});export const richText1=/*#__PURE__*/r(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/DeypSHRV2KIehDPfyAihCQryTu4.png\",srcSet:\"https://framerusercontent.com/images/DeypSHRV2KIehDPfyAihCQryTu4.png?scale-down-to=512 512w,https://framerusercontent.com/images/DeypSHRV2KIehDPfyAihCQryTu4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DeypSHRV2KIehDPfyAihCQryTu4.png 1280w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"1. Why should you consider an alternative to Cold Email?\"}),/*#__PURE__*/r(\"p\",{children:[\"Cold emailing is the \",/*#__PURE__*/e(\"strong\",{children:\"golden child of lead generation\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"sales outreach\"}),\" in general. However, many people question its \",/*#__PURE__*/e(\"strong\",{children:\"performance\"}),\" as more and more people receive cold emails.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Advantages of cold emailing\"}),/*#__PURE__*/e(\"p\",{children:\"Cold emailing has the following advantages:\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"it's \",/*#__PURE__*/e(\"strong\",{children:\"easy\"}),\" to get started\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"you can send \",/*#__PURE__*/e(\"strong\",{children:\"many\"}),\" emails per day\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"if you have a high-ticket offer, cold email \",/*#__PURE__*/e(\"strong\",{children:\"ROI\"}),\" is exceptional\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative Main Advantages | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/zmeoJ4lF53aKRbyZU1sYocoTG1s.png\",srcSet:\"https://framerusercontent.com/images/zmeoJ4lF53aKRbyZU1sYocoTG1s.png?scale-down-to=512 512w,https://framerusercontent.com/images/zmeoJ4lF53aKRbyZU1sYocoTG1s.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zmeoJ4lF53aKRbyZU1sYocoTG1s.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Resume of the main advantages of cold emailing\"})}),/*#__PURE__*/e(\"h3\",{children:\"Disadvantages of cold emailing\"}),/*#__PURE__*/e(\"p\",{children:\"Cold emailing has the following disadvantages:\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"it takes time to \",/*#__PURE__*/e(\"strong\",{children:\"personalize\"}),\" each cold email\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Gen Z\"}),\" is not a fan of making business via email\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"cold emails are performing \",/*#__PURE__*/e(\"strong\",{children:\"less and less\"}),\" as time goes because people send more of them\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"you can go to the \",/*#__PURE__*/e(\"strong\",{children:\"spam folder\"}),\" rapidly if you're \",/*#__PURE__*/e(\"strong\",{children:\"not using an email warm up tool\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"it takes time to have \",/*#__PURE__*/e(\"strong\",{children:\"clean prospecting lists\"}),\" with valid B2B email addresses\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative Main Disadvantages | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/GdxzPMlrvuPhiS8b337XmpncVYg.png\",srcSet:\"https://framerusercontent.com/images/GdxzPMlrvuPhiS8b337XmpncVYg.png?scale-down-to=512 512w,https://framerusercontent.com/images/GdxzPMlrvuPhiS8b337XmpncVYg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/GdxzPMlrvuPhiS8b337XmpncVYg.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Resume of the main disadvantages of cold emailing\"})}),/*#__PURE__*/e(\"h2\",{children:\"2. The top 10 alternatives to Cold Email for 2025\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cold email has many alternatives: social selling, LinkedIn prospecting, Twitter Outreach, Reddit Outreach, Answering questions on Quora, Building a Community / Audience and doing physical events.\"})}),/*#__PURE__*/e(\"h3\",{children:\"Cold Email alternative 1: Social Selling\"}),/*#__PURE__*/r(\"p\",{children:[\"Social Selling is a \",/*#__PURE__*/e(\"strong\",{children:\"sales prospecting method\"}),\" that use social media to generate more leads and more sales. Social selling is a mix between \",/*#__PURE__*/e(\"strong\",{children:\"outbound\"}),\" sales and \",/*#__PURE__*/e(\"strong\",{children:\"inbound\"}),\" sales.\"]}),/*#__PURE__*/r(\"p\",{children:[\"You can do social selling with \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/social-selling-linkedin/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"LinkedIn\"})}),\" or \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/social-selling-twitter/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"Twitter\"})}),\" for example.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative Social Selling | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/xfE4SPYxVrsO0EuHe0Yp9p6v4U.png\",srcSet:\"https://framerusercontent.com/images/xfE4SPYxVrsO0EuHe0Yp9p6v4U.png?scale-down-to=512 512w,https://framerusercontent.com/images/xfE4SPYxVrsO0EuHe0Yp9p6v4U.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/xfE4SPYxVrsO0EuHe0Yp9p6v4U.png 1424w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Breakcold the perfect software for both social selling and cold emailing\"})}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling is more enjoyable than cold emailing: YES.\"}),/*#__PURE__*/r(\"p\",{children:[\"Social selling perfectly suits the new generation of sales people: the \",/*#__PURE__*/e(\"strong\",{children:\"Gen Z\"}),\". This new wave of sales representatives (\",/*#__PURE__*/e(\"strong\",{children:\"SDRs\"}),\" & \",/*#__PURE__*/e(\"strong\",{children:\"BDRs\"}),\") are use to social media and know how to make business with it.\"]}),/*#__PURE__*/r(\"p\",{children:[\"As an alternative to cold email, social selling offers the advantage to \",/*#__PURE__*/e(\"strong\",{children:\"reproduce human interactions\"}),\" in a more natural way than corresponding via cold emails.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative vs Social Selling | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/i6vIgIterZL1BKznQa8i4zL1pY.png\",srcSet:\"https://framerusercontent.com/images/i6vIgIterZL1BKznQa8i4zL1pY.png?scale-down-to=512 512w,https://framerusercontent.com/images/i6vIgIterZL1BKznQa8i4zL1pY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/i6vIgIterZL1BKznQa8i4zL1pY.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Social selling is a clear winner versus cold email\"})}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling has a better ROI than cold emailing: YES.\"}),/*#__PURE__*/r(\"p\",{children:[\"With social selling, you can have a \",/*#__PURE__*/e(\"strong\",{children:\"massive reach\"}),\" with content marketing on B2B social media and you can cold outreach \",/*#__PURE__*/e(\"strong\",{children:\"warm prospects\"}),\" instead of cold ones.\"]}),/*#__PURE__*/r(\"p\",{children:[\"You can create \",/*#__PURE__*/e(\"strong\",{children:\"warmer relationships\"}),\" which leads to reducing the sales cycle time by \",/*#__PURE__*/e(\"strong\",{children:\"50%\"}),\" most of the times. No wonder why \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/social-selling-statistics/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"72% of social selling who do social selling outsell their peers\"})}),\" and always exceed their sales quota.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Cold Email alternative 2: LinkedIn Prospecting\"}),/*#__PURE__*/r(\"p\",{children:[\"LinkedIn \",/*#__PURE__*/e(\"strong\",{children:\"prospecting\"}),\" or LinkedIn \",/*#__PURE__*/e(\"strong\",{children:\"outreach\"}),\" is the fact to drive more business from LinkedIn. It's a \",/*#__PURE__*/e(\"strong\",{children:\"sub-part of social selling\"}),\". People choose LinkedIn for prospecting as \",/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/pulse/linkedin-generates-80-b2b-leads-social-media-robyn-van-zyl/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"80% of B2B leads are there\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative LinkedIn Prospecting | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/KrLdWZMzm2V6hW6qvmilITP5RlA.png\",srcSet:\"https://framerusercontent.com/images/KrLdWZMzm2V6hW6qvmilITP5RlA.png?scale-down-to=512 512w,https://framerusercontent.com/images/KrLdWZMzm2V6hW6qvmilITP5RlA.png 814w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Justin Welsh is very good at LinkedIn prospecting (inbound and outbound)\"})}),/*#__PURE__*/e(\"h3\",{children:\"More enjoyable than cold emailing: YES.\"}),/*#__PURE__*/r(\"p\",{children:[\"Compare to sending cold emails, doing \",/*#__PURE__*/e(\"strong\",{children:\"sales prospecting on LinkedIn\"}),\" is like talking to friends on WhatsApp and scrolling on Facebook.\"]}),/*#__PURE__*/r(\"p\",{children:[\"You can also use LinkedIn to find your \",/*#__PURE__*/e(\"strong\",{children:\"buyer persona\"}),\" with their paid sales tool \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn Sales Navigator\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative versus LinkedIn Prospecting | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/QfeblsGFr0wF4nPLfmws5fMkw.png\",srcSet:\"https://framerusercontent.com/images/QfeblsGFr0wF4nPLfmws5fMkw.png?scale-down-to=512 512w,https://framerusercontent.com/images/QfeblsGFr0wF4nPLfmws5fMkw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QfeblsGFr0wF4nPLfmws5fMkw.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"LinkedIn outreach wins versus cold email\"})}),/*#__PURE__*/e(\"h3\",{children:\"Better ROI than cold emailing: YES if you have many connections\"}),/*#__PURE__*/r(\"p\",{children:[\"As an \",/*#__PURE__*/e(\"strong\",{children:\"alternative to cold emailing\"}),\", LinkedIn prospecting yields a better ROI but only if you have \",/*#__PURE__*/e(\"strong\",{children:\"lots of LinkedIn connections\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"Indeed, you cannot send LinkedIn messages to people you are not connected with. But if you have let's say \",/*#__PURE__*/e(\"strong\",{children:\"10,000 connections\"}),\", you have plenty of business to generate.\"]}),/*#__PURE__*/r(\"p\",{children:[\"LinkedIn is great for \",/*#__PURE__*/e(\"strong\",{children:\"account-based selling\"}),\" and setting up BOFU, MOFU and TOFU funnel strategies.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Cold Email alternative 3: Twitter Prospecting\"}),/*#__PURE__*/r(\"p\",{children:[\"Twitter prospecting or Twitter Outreach is a \",/*#__PURE__*/e(\"strong\",{children:\"sub-part of social selling\"}),\" which aims to leverage Twitter to drive more business.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative Twitter Outreach | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/pTDtbUNWZ6gvZzggSttu6AwPVg.png\",srcSet:\"https://framerusercontent.com/images/pTDtbUNWZ6gvZzggSttu6AwPVg.png?scale-down-to=512 512w,https://framerusercontent.com/images/pTDtbUNWZ6gvZzggSttu6AwPVg.png 599w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of someone who reached out to me on Twitter\"})}),/*#__PURE__*/e(\"h3\",{children:\"More enjoyable than cold emailing: YES.\"}),/*#__PURE__*/r(\"p\",{children:[\"Twitter is one of the most enjoyable social media out there, it's still \",/*#__PURE__*/e(\"strong\",{children:\"underrated to do business\"}),\" with though. \"]}),/*#__PURE__*/e(\"p\",{children:\"I see many entrepreneurs making a career just out of a Twitter account, it's mind-blowing. Compare to cold emailing, Twitter prospecting is also instantaneous.\"}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative versus Twitter Prospecting | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/O1CpTwRxYSATS7kobZyQosXjU.png\",srcSet:\"https://framerusercontent.com/images/O1CpTwRxYSATS7kobZyQosXjU.png?scale-down-to=512 512w,https://framerusercontent.com/images/O1CpTwRxYSATS7kobZyQosXjU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/O1CpTwRxYSATS7kobZyQosXjU.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold email wins over Twitter outreach\"})}),/*#__PURE__*/e(\"h3\",{children:\"Better ROI than cold emailing: NO\"}),/*#__PURE__*/r(\"p\",{children:[\"As an alternative to cold emailing, Twitter prospecting \",/*#__PURE__*/e(\"strong\",{children:\"performs poorly\"}),\" as you cannot do \",/*#__PURE__*/e(\"strong\",{children:\"sales outreach\"}),\" properly with it. \"]}),/*#__PURE__*/r(\"p\",{children:[\"If your leads don't follow you on Twitter, your sales pitch will go to their \",/*#__PURE__*/e(\"strong\",{children:\"message requests\"}),\" which slow down the sales cycle. We can also note that most people don't have their Twitter DMs open.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Cold Email alternative 4: Slack groups outreach\"}),/*#__PURE__*/r(\"p\",{children:[\"Slack groups are \",/*#__PURE__*/e(\"strong\",{children:\"gold for outbound sales\"}),\". If you are part of an engaged Slack community, you can send message to them to create more business.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative Slack Groups Outreach | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/7rsFnOvHRxQCqgXkO8ELrhlu2I.png\",srcSet:\"https://framerusercontent.com/images/7rsFnOvHRxQCqgXkO8ELrhlu2I.png?scale-down-to=512 512w,https://framerusercontent.com/images/7rsFnOvHRxQCqgXkO8ELrhlu2I.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/7rsFnOvHRxQCqgXkO8ELrhlu2I.png 1433w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Prospecting in Slack groups is a golden alternative to cold email\"})}),/*#__PURE__*/e(\"h3\",{children:\"More enjoyable than cold emailing: YES.\"}),/*#__PURE__*/r(\"p\",{children:[\"Slack is the place where \",/*#__PURE__*/e(\"strong\",{children:\"salespeople\"}),\" spend the most time on. Therefore, it's way more enjoyable for them to use it for sales prospecting than cold emailing.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Some B2B SaaS like \",/*#__PURE__*/e(n,{href:\"https://www.gorattle.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"Rattle\"})}),\" even convert your CRM on Slack and \",/*#__PURE__*/e(\"strong\",{children:\"sales reps love it\"}),\". They really want to do everything in Slack. Crazy to think about when you know it started as a side-feature of a video game.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Versus Slack Groups Outreach | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/jxhtl6wZKRGDqrlHtkBE7nQVUc.png\",srcSet:\"https://framerusercontent.com/images/jxhtl6wZKRGDqrlHtkBE7nQVUc.png?scale-down-to=512 512w,https://framerusercontent.com/images/jxhtl6wZKRGDqrlHtkBE7nQVUc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/jxhtl6wZKRGDqrlHtkBE7nQVUc.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold email will always win vs slack prospecting\"})}),/*#__PURE__*/e(\"h3\",{children:\"Better ROI than cold emailing: NO\"}),/*#__PURE__*/r(\"p\",{children:[\"If you are too aggressive in a Slack Group, you will \",/*#__PURE__*/e(\"strong\",{children:\"get banned\"}),\". You have this kind of problem with cold emailing so Slack Groups prospecting might not be the best alternative.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Cold Email alternative 5: Facebook Groups Outreach\"}),/*#__PURE__*/r(\"p\",{children:[\"Like Slack Groups, Facebook Groups are \",/*#__PURE__*/e(\"strong\",{children:\"absolute lead tanks\"}),\" and can make an alternative to cold email.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative Facebook Groups Outreach | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ZnxwfmOij0x2TZXqQL5CE0LWmQ.png\",srcSet:\"https://framerusercontent.com/images/ZnxwfmOij0x2TZXqQL5CE0LWmQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/ZnxwfmOij0x2TZXqQL5CE0LWmQ.png 986w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"This is the AI Cold Email Mafia group of Breakcold\"})}),/*#__PURE__*/e(\"h3\",{children:\"More enjoyable than cold emailing: NO.\"}),/*#__PURE__*/e(\"p\",{children:\"It's pretty daunting to do sales prospecting with facebook groups as you need to be accepted in the groups. Then, when you send a message to potential prospects, your facebook messages go to the message request section.\"}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative vs Facebook Groups Outreach | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/OYg5OlE04tnvnT5GdVkLcs1KU.png\",srcSet:\"https://framerusercontent.com/images/OYg5OlE04tnvnT5GdVkLcs1KU.png?scale-down-to=512 512w,https://framerusercontent.com/images/OYg5OlE04tnvnT5GdVkLcs1KU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/OYg5OlE04tnvnT5GdVkLcs1KU.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Facebook groups outreach loose versus cold email\"})}),/*#__PURE__*/e(\"h3\",{children:\"Better ROI than cold emailing: NO\"}),/*#__PURE__*/r(\"p\",{children:[\"Facebook groups are \",/*#__PURE__*/e(\"strong\",{children:\"small communities\"}),\", you will saturate quickly your pool of potential leads and \",/*#__PURE__*/e(\"strong\",{children:\"might get banned\"}),\" from certain groups if you're too aggressive.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Cold Email alternative 6: Reddit Outreach\"}),/*#__PURE__*/r(\"p\",{children:[\"Reddit outreach is quite \",/*#__PURE__*/e(\"strong\",{children:\"uncommon\"}),\". There are some platforms like \",/*#__PURE__*/e(n,{href:\"https://howitzer.co/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"Howitzer\"})}),\" who allows your to automate this process.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative Reddit Outreach | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Jwnh6C0g4SrlAe4OT1EvIo7xh0.png\",srcSet:\"https://framerusercontent.com/images/Jwnh6C0g4SrlAe4OT1EvIo7xh0.png?scale-down-to=512 512w,https://framerusercontent.com/images/Jwnh6C0g4SrlAe4OT1EvIo7xh0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Jwnh6C0g4SrlAe4OT1EvIo7xh0.png 1424w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Howitzer allows you to automate your Reddit prospecting\"})}),/*#__PURE__*/e(\"h3\",{children:\"More enjoyable than cold emailing: NO.\"}),/*#__PURE__*/r(\"p\",{children:[\"Reddit prospecting is less enjoyable than cold emailing as you need to \",/*#__PURE__*/e(\"strong\",{children:\"spend hours finding the right sub-reddit\"}),\" and then outreach Reddit users.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative versus Reddit Outreach | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Z4fpKDqD4z83bZ0cYOFToZa0gQw.png\",srcSet:\"https://framerusercontent.com/images/Z4fpKDqD4z83bZ0cYOFToZa0gQw.png?scale-down-to=512 512w,https://framerusercontent.com/images/Z4fpKDqD4z83bZ0cYOFToZa0gQw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Z4fpKDqD4z83bZ0cYOFToZa0gQw.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold email wins versus Reddit outreach\"})}),/*#__PURE__*/e(\"h3\",{children:\"Better ROI than cold emailing: NO\"}),/*#__PURE__*/r(\"p\",{children:[\"The pool of potential users is pretty low and most Reddit users are not daily or even \",/*#__PURE__*/e(\"strong\",{children:\"weekly active users\"}),\" which limits your open rates and reply rates.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Cold Email alternative 7: Answering to Quora questions\"}),/*#__PURE__*/r(\"p\",{children:[\"Quora is \",/*#__PURE__*/e(\"strong\",{children:\"one my favorite lead generation channel\"}),\". You just need to answer questions from people and you can make sales out of it, it's crazy!\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative Answering Quora Questions | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Za4O0wnegiiyALl8eh3h1CzKvAs.png\",srcSet:\"https://framerusercontent.com/images/Za4O0wnegiiyALl8eh3h1CzKvAs.png?scale-down-to=512 512w,https://framerusercontent.com/images/Za4O0wnegiiyALl8eh3h1CzKvAs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Za4O0wnegiiyALl8eh3h1CzKvAs.png 1053w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Quora will bring you many inbound leads\"})}),/*#__PURE__*/e(\"h3\",{children:\"More enjoyable than cold emailing: YES.\"}),/*#__PURE__*/e(\"p\",{children:\"The process is pretty easy. You find on Quora questions that interest your target customers and answer them.\"}),/*#__PURE__*/r(\"p\",{children:[\"It's a \",/*#__PURE__*/e(\"strong\",{children:\"no-brainer\"}),\" compare to what cold emailing has to offer.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative versus Replying to Quora questions | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/TFInwVbvXaE9SQW6Npgoezm0V8.png\",srcSet:\"https://framerusercontent.com/images/TFInwVbvXaE9SQW6Npgoezm0V8.png?scale-down-to=512 512w,https://framerusercontent.com/images/TFInwVbvXaE9SQW6Npgoezm0V8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/TFInwVbvXaE9SQW6Npgoezm0V8.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold email wins over Quora prospecting\"})}),/*#__PURE__*/e(\"h3\",{children:\"Better ROI than cold emailing: NO\"}),/*#__PURE__*/r(\"p\",{children:[\"You don't have a better ROI than cold emailing by answering questions of your prospects on Quora. \",/*#__PURE__*/e(\"strong\",{children:\"Quora works like SEO\"}),\" so overtime you might get some interesting traffic but it won't be instantaneous.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Cold Email alternative 8: Building a community\"}),/*#__PURE__*/r(\"p\",{children:[\"Building a community is probably the \",/*#__PURE__*/e(\"strong\",{children:\"number 1 growth driver\"}),\" of most successful B2B companies.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative Building a community | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/YBY7mkFUMMt9fZyq69UDSMt7tic.png\",srcSet:\"https://framerusercontent.com/images/YBY7mkFUMMt9fZyq69UDSMt7tic.png?scale-down-to=512 512w,https://framerusercontent.com/images/YBY7mkFUMMt9fZyq69UDSMt7tic.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YBY7mkFUMMt9fZyq69UDSMt7tic.png 1331w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Circle is a great platform to build a community\"})}),/*#__PURE__*/e(\"h3\",{children:\"More enjoyable than cold emailing: YES.\"}),/*#__PURE__*/r(\"p\",{children:[\"Building a community is like talking with friends all the time but you \",/*#__PURE__*/e(\"strong\",{children:\"share tips and learnings\"}),\" on how they can use your product or service.\"]}),/*#__PURE__*/r(\"p\",{children:[\"It's also a great asset to \",/*#__PURE__*/e(\"strong\",{children:\"collect valuable feedback\"}),\" that can be turned into amazing ideas.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative versus Building a Community | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/2V4rsSWhmoHt763vdmdg7BUbE.png\",srcSet:\"https://framerusercontent.com/images/2V4rsSWhmoHt763vdmdg7BUbE.png?scale-down-to=512 512w,https://framerusercontent.com/images/2V4rsSWhmoHt763vdmdg7BUbE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2V4rsSWhmoHt763vdmdg7BUbE.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold email wins vs building a community\"})}),/*#__PURE__*/e(\"h3\",{children:\"Better ROI than cold emailing: YES\"}),/*#__PURE__*/r(\"p\",{children:[\"Over time, as an alternative to cold email, building a community is certainly at least \",/*#__PURE__*/e(\"strong\",{children:\"10 times better\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Cold Email alternative 9: Building an audience\"}),/*#__PURE__*/r(\"p\",{children:[\"An an audience is the \",/*#__PURE__*/e(\"strong\",{children:\"smaller version of a community\"}),\". People follow you on Twitter or LinkedIn but don't regroup themselves under one Slack or Facebook group of yours.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative versus Building An Audience | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/j7dbJ1hDvU3Znq0HbuFxB3ZJn8.png\",srcSet:\"https://framerusercontent.com/images/j7dbJ1hDvU3Znq0HbuFxB3ZJn8.png?scale-down-to=512 512w,https://framerusercontent.com/images/j7dbJ1hDvU3Znq0HbuFxB3ZJn8.png 634w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"An audience is not a community\"})}),/*#__PURE__*/e(\"h3\",{children:\"More enjoyable than cold emailing: YES.\"}),/*#__PURE__*/r(\"p\",{children:[\"As an alternative to cold email, building and audience is about building your \",/*#__PURE__*/e(\"strong\",{children:\"personal brand\"}),\" to close more sales. It's quite popular on LinkedIn.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative versus Building An Audience | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/CElYRIkTXYCp8VXmRlEUctla4.png\",srcSet:\"https://framerusercontent.com/images/CElYRIkTXYCp8VXmRlEUctla4.png?scale-down-to=512 512w,https://framerusercontent.com/images/CElYRIkTXYCp8VXmRlEUctla4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/CElYRIkTXYCp8VXmRlEUctla4.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Building and growing an audience is better versus cold email\"})}),/*#__PURE__*/e(\"h3\",{children:\"Better ROI than cold emailing: YES\"}),/*#__PURE__*/e(\"p\",{children:\"If you have a big audience, the ROI is much better than sending cold emails.\"}),/*#__PURE__*/e(\"h3\",{children:\"Cold Email alternative 10: Networking in events\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Physical\"}),\" networking is the old way of doing sales prospecting.\"]}),/*#__PURE__*/e(\"h3\",{children:\"More enjoyable than cold emailing: YES.\"}),/*#__PURE__*/e(\"p\",{children:\"It feels better to network in real life compare to create mere relationships behind a computer.\"}),/*#__PURE__*/r(\"p\",{children:[\"This point is arguable though as some people \",/*#__PURE__*/e(\"strong\",{children:\"prefer online interactions\"}),\" over real life interactions when it comes to \",/*#__PURE__*/e(\"strong\",{children:\"B2B sales\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Alternative versus Networking in Events | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/cj8EW7dRgifcgX3bFi9fw9wt1K0.png\",srcSet:\"https://framerusercontent.com/images/cj8EW7dRgifcgX3bFi9fw9wt1K0.png?scale-down-to=512 512w,https://framerusercontent.com/images/cj8EW7dRgifcgX3bFi9fw9wt1K0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cj8EW7dRgifcgX3bFi9fw9wt1K0.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cold email wins versus networking in events\"})}),/*#__PURE__*/e(\"h3\",{children:\"Better ROI than cold emailing: NO\"}),/*#__PURE__*/r(\"p\",{children:[\"Unless you do \",/*#__PURE__*/e(\"strong\",{children:\"1\"}),\" networking event per day with different people each time, you won't make a lot of business out of networking events.\"]}),/*#__PURE__*/e(\"h2\",{children:\"3. How I use my cold email alternatives\"}),/*#__PURE__*/r(\"p\",{children:[\"As a \",/*#__PURE__*/e(\"strong\",{children:\"Social Selling software founder\"}),\", I use a mix of cold email alternatives.\"]}),/*#__PURE__*/e(\"h3\",{children:\"I use social selling as a primary lead generation channel\"}),/*#__PURE__*/r(\"p\",{children:[\"Social selling with \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/social-selling-linkedin/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"LinkedIn\"})}),\" and \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/social-selling-twitter/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"Twitter\"})}),\" is my main lead generation source. I regroup all my prospects in my \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/features/sales-crm/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"sales CRM\"})}),\" and then build relationships with them before reaching out.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"I then use cold emailing when social selling doesn't work\"}),/*#__PURE__*/r(\"p\",{children:[\"When prospects are not active on social media, I \",/*#__PURE__*/e(\"strong\",{children:\"revert back\"}),\" to traditional sales prospecting by sending a \",/*#__PURE__*/e(\"strong\",{children:\"hyper-personalized cold email\"}),\" to them.\"]})]});export const richText2=/*#__PURE__*/r(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Cold Email First Lines | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/HWYMN123ynAStXOnwm2tQzATCQ.png\",srcSet:\"https://framerusercontent.com/images/HWYMN123ynAStXOnwm2tQzATCQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/HWYMN123ynAStXOnwm2tQzATCQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/HWYMN123ynAStXOnwm2tQzATCQ.png 1280w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"1. What is a Cold Email First Line (aka Opening Line)?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"A cold email first line, also known as a cold email opening line is the first line of your cold email whose objective is to break the ice with your prospect.\"})}),/*#__PURE__*/r(\"p\",{children:[\"That's why people also call it: an \",/*#__PURE__*/e(\"strong\",{children:\"icebreaker\"}),\". Cold email icebreakers can be generic, semi-personalized or hyper-personalized.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Different names of cold email first line | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/KKvH9nyb7upOsAnZHo1hguRPPUI.png\",srcSet:\"https://framerusercontent.com/images/KKvH9nyb7upOsAnZHo1hguRPPUI.png?scale-down-to=512 512w,https://framerusercontent.com/images/KKvH9nyb7upOsAnZHo1hguRPPUI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/KKvH9nyb7upOsAnZHo1hguRPPUI.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/r(\"p\",{children:[\"To sum-up these are all the \",/*#__PURE__*/e(\"strong\",{children:\"synonyms\"}),\" for cold email \",/*#__PURE__*/e(\"strong\",{children:\"first line\"}),\":\"]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"cold email \",/*#__PURE__*/e(\"strong\",{children:\"opening line\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"cold email \",/*#__PURE__*/e(\"strong\",{children:\"intro line\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"cold email \",/*#__PURE__*/e(\"strong\",{children:\"icebreaker\"})]})})]}),/*#__PURE__*/e(\"h3\",{children:\"Why cold email first lines are important?\"}),/*#__PURE__*/r(\"p\",{children:[\"Cold email first lines are key to boost your \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/cold-email-open-rate/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"open rate\"})}),\" but also to give the tone of your cold email to prospects\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email First Lines Influence | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/6oJNnfNKwoppJb3KddDFlrI7Ja8.png\",srcSet:\"https://framerusercontent.com/images/6oJNnfNKwoppJb3KddDFlrI7Ja8.png?scale-down-to=512 512w,https://framerusercontent.com/images/6oJNnfNKwoppJb3KddDFlrI7Ja8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/6oJNnfNKwoppJb3KddDFlrI7Ja8.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"They influence your open rate with the preview text\"}),/*#__PURE__*/e(\"p\",{children:\"When prospects receive a cold email, whether it's on mobile or on desktop, they will see two things:\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"the \",/*#__PURE__*/e(\"strong\",{children:\"cold email subject line\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"the \",/*#__PURE__*/e(\"strong\",{children:\"preview text\"})]})})]}),/*#__PURE__*/r(\"p\",{children:[\"We already covered cold email subject lines in another article so let's focus on the \",/*#__PURE__*/e(\"strong\",{children:\"preview text\"}),\". Indeed, cold email opening lines are themselves the preview text or at least part of it if the sentences are long.\"]}),/*#__PURE__*/r(\"p\",{children:[\"There are \",/*#__PURE__*/e(\"strong\",{children:\"2 scenarios\"}),\" with the preview text that can impact your open rate:\"]}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Scenario 1\"}),\": if you have personalized first lines, you will have more chances to have your emails opened as prospects will wonder \",/*#__PURE__*/e(\"strong\",{children:\"what's inside\"}),\" your cold email. \"]}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Scenario 2\"}),\": on the opposite, if prospects see that the preview text is \",/*#__PURE__*/e(\"strong\",{children:\"generic\"}),\", they won't even open your email \",/*#__PURE__*/e(\"strong\",{children:\"especially\"}),\" if it's coupled with a \",/*#__PURE__*/e(\"strong\",{children:\"poor subject line\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email First Lines Break The Ice | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/MiF89trKLMhlk20BDWfnJLo6Ig.png\",srcSet:\"https://framerusercontent.com/images/MiF89trKLMhlk20BDWfnJLo6Ig.png 639w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"They give the tone of your cold email\"}),/*#__PURE__*/r(\"p\",{children:[\"Your cold email intro lines \",/*#__PURE__*/e(\"strong\",{children:\"set the tone\"}),\": are you \",/*#__PURE__*/e(\"strong\",{children:\"sales pushy\"}),\" or are you \",/*#__PURE__*/e(\"strong\",{children:\"a friendly cold emailer\"}),\"?\"]}),/*#__PURE__*/r(\"p\",{children:[\"Nowadays, prospects can spot straight away \",/*#__PURE__*/e(\"strong\",{children:\"automated sales outreach emails\"}),\" or not. If it's badly done, especially with the opening line, they will consider you as spam.\"]}),/*#__PURE__*/e(\"h3\",{children:\"What are bad cold email opening lines?\"}),/*#__PURE__*/r(\"p\",{children:[\"Bad cold email opening lines are \",/*#__PURE__*/e(\"strong\",{children:\"like the first 30 minutes of a bad Netflix show\"}),\", it's \",/*#__PURE__*/e(\"strong\",{children:\"boring\"}),\" and you don't want to continue.\"]}),/*#__PURE__*/r(\"p\",{children:[\"These kind of lines are usually \",/*#__PURE__*/e(\"strong\",{children:\"generic\"}),\", they \",/*#__PURE__*/e(\"strong\",{children:\"don't stand out\"}),\" compare to other emails you receive and seems like a template.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Bad Cold Email Opening Lines | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/SZBKakdn44wGBBwwzwxIBfxO8.png\",srcSet:\"https://framerusercontent.com/images/SZBKakdn44wGBBwwzwxIBfxO8.png?scale-down-to=512 512w,https://framerusercontent.com/images/SZBKakdn44wGBBwwzwxIBfxO8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/SZBKakdn44wGBBwwzwxIBfxO8.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"What are good cold email first lines?\"}),/*#__PURE__*/r(\"p\",{children:[\"Good cold email first lines are a \",/*#__PURE__*/e(\"strong\",{children:\"fine wine\"}),\", as exciting as the first 30 minutes of any popular Netflix Show, they make you click the email in your \",/*#__PURE__*/e(\"strong\",{children:\"primary inbox\"}),\" (1) and then make you \",/*#__PURE__*/e(\"strong\",{children:\"read the full email\"}),\" (2).\"]}),/*#__PURE__*/r(\"p\",{children:[\"These kind of cold email \",/*#__PURE__*/e(\"strong\",{children:\"icebreakers\"}),\" are \",/*#__PURE__*/e(\"strong\",{children:\"hyper-personalize\"}),\" or specific enough to the recipient for them to engage with your cold email.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Good Cold Email Intro Lines Make You Read | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/HOf2Yg1TAJSi4aHAhCCEzRsjgKA.png\",srcSet:\"https://framerusercontent.com/images/HOf2Yg1TAJSi4aHAhCCEzRsjgKA.png?scale-down-to=512 512w,https://framerusercontent.com/images/HOf2Yg1TAJSi4aHAhCCEzRsjgKA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/HOf2Yg1TAJSi4aHAhCCEzRsjgKA.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"3. How to write performing cold email first lines\"}),/*#__PURE__*/r(\"p\",{children:[\"Writing performing cold email opening lines is \",/*#__PURE__*/e(\"strong\",{children:\"not rocket science\"}),\", let's see how to do it.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Opening line after the first name or not: which version is the best?\"}),/*#__PURE__*/r(\"p\",{children:[\"You have \",/*#__PURE__*/e(\"strong\",{children:\"three options\"}),\" to write your first lines.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Icebreaker Options | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/39yd0ve52niUYiaWlJ56e9sATxg.png\",srcSet:\"https://framerusercontent.com/images/39yd0ve52niUYiaWlJ56e9sATxg.png?scale-down-to=512 512w,https://framerusercontent.com/images/39yd0ve52niUYiaWlJ56e9sATxg.png 827w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Option 1: you put the opening line next to your Hi {{firstName}} cold email variable\"})}),/*#__PURE__*/e(\"p\",{children:\"It looks like this:\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hi {{firstName}}, {{OpeningLine}}; or\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hi {{firstName}} - {{OpeningLine}}\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Option 2: you put the opening line after a line break following the {{firstName}} variable\"})}),/*#__PURE__*/e(\"p\",{children:\"It looks like this:\"}),/*#__PURE__*/e(\"p\",{children:\"Hi {{firstName}},\"}),/*#__PURE__*/e(\"p\",{children:\"{{OpeningLine}}\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Option 3: you don't use the {{firstName}} variable and write directly a first line\"})}),/*#__PURE__*/e(\"p\",{children:\"It looks like this:{{OpeningLine}}\"}),/*#__PURE__*/r(\"p\",{children:[\"Out of these three options, \",/*#__PURE__*/e(\"strong\",{children:\"option 1 is my favorite\"}),\" because it's a pattern that \",/*#__PURE__*/e(\"strong\",{children:\"looks less like a template\"}),\". Option 2 is the usual go-to while option 3 is a bit risky if you're not skilled enough in email copywriting.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email First Lines Reply Rates | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/lF56u5STqqeT2bvVa5BeaYyz30.png\",srcSet:\"https://framerusercontent.com/images/lF56u5STqqeT2bvVa5BeaYyz30.png 639w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Either way, the performance of your cold email icebreaker won't be impacted by the option you choose.\"}),/*#__PURE__*/e(\"h3\",{children:\"Don't use a formal language\"}),/*#__PURE__*/r(\"p\",{children:[\"Like I mentioned above, people \",/*#__PURE__*/e(\"strong\",{children:\"know how to spot sales automation now\"}),\". By using a more casual language, your copy will stand out compare to other cold emails received by your prospect.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Your goal should be to \",/*#__PURE__*/e(\"strong\",{children:\"do the opposite of traditional templates\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email First Line Reading Level | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/VwEbAiLutr4jJT0T0a6PXs316EM.png\",srcSet:\"https://framerusercontent.com/images/VwEbAiLutr4jJT0T0a6PXs316EM.png?scale-down-to=512 512w,https://framerusercontent.com/images/VwEbAiLutr4jJT0T0a6PXs316EM.png 536w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Using what I call generic personalization\"}),/*#__PURE__*/r(\"p\",{children:[\"Personalized first lines work the best but it's \",/*#__PURE__*/e(\"strong\",{children:\"very time consuming to prepare them\"}),\". Instead, let me show you how you can \",/*#__PURE__*/e(\"strong\",{children:\"personalize at scale\"}),\" your cold emails.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Work on your ICP and segment them by industry and location\"})}),/*#__PURE__*/r(\"p\",{children:[\"For example, instead of targeting \",/*#__PURE__*/e(\"strong\",{children:\"Digital Marketing Agency in the US\"}),\", you can focus on targeting \",/*#__PURE__*/e(\"strong\",{children:\"SEO agencies in Austin\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2/ Craft a personalized opening line for your buyer persona\"})}),/*#__PURE__*/r(\"p\",{children:[\"Once you've segmented your \",/*#__PURE__*/e(\"strong\",{children:\"buyer persona\"}),\" by location and industry, only write 1 first line that will be addressed to the dozens of SEO agencies in Austin.\"]}),/*#__PURE__*/e(\"p\",{children:\"For example, the icebreaker could be:\"}),/*#__PURE__*/r(\"p\",{children:[\"Hey {{firstName}} - it's cool to see an \",/*#__PURE__*/e(\"strong\",{children:\"Austin SEO agency\"}),\", saw you leverage your location to get some local clients, well done!\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Opening Line Example | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/BQGbATHarjYkjWgeSfExsr2EA.png\",srcSet:\"https://framerusercontent.com/images/BQGbATHarjYkjWgeSfExsr2EA.png?scale-down-to=512 512w,https://framerusercontent.com/images/BQGbATHarjYkjWgeSfExsr2EA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/BQGbATHarjYkjWgeSfExsr2EA.png 1129w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Hyper-personalizing your opening lines manually or with AI\"}),/*#__PURE__*/r(\"p\",{children:[\"Hyper-personalizing cold email first lines \",/*#__PURE__*/e(\"strong\",{children:\"takes time\"}),\", but the \",/*#__PURE__*/e(\"strong\",{children:\"ROI is massive\"}),\". You basically have two options here: you \",/*#__PURE__*/e(\"strong\",{children:\"write the lines manually\"}),\" or you \",/*#__PURE__*/e(\"strong\",{children:\"use an AI icebreakers generator\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email First Lines Hyper Personalized | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/smyFoVagXlWoD68BxxSvNXldno.png\",srcSet:\"https://framerusercontent.com/images/smyFoVagXlWoD68BxxSvNXldno.png?scale-down-to=512 512w,https://framerusercontent.com/images/smyFoVagXlWoD68BxxSvNXldno.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/smyFoVagXlWoD68BxxSvNXldno.png 1422w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/r(\"p\",{children:[\"So should you write personalized \",/*#__PURE__*/e(\"strong\",{children:\"opening lines manually vs with AI\"}),\"?\"]}),/*#__PURE__*/r(\"p\",{children:[\"Long story short, with AI you'll be** able to add a basic level of personalization** as AI first lines are generated from \",/*#__PURE__*/e(\"strong\",{children:\"website URLs or LinkedIn URLs\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"In less than 30 minutes, you can generate as much as 300 hundreds \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/features/cold-email-intro-lines/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"cold email intro lines\"})}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"Overall I'd say you \",/*#__PURE__*/e(\"strong\",{children:\"better personalize your first lines manually\"}),\" if your offer is high-ticket, otherwise go for the AI way.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Use LinkedIn Posts & Tweets about your prospects\"}),/*#__PURE__*/r(\"p\",{children:[\"It's the \",/*#__PURE__*/e(\"strong\",{children:\"easiest way to craft personalized cold email first lines\"}),\". Use Breakcold or go on the platforms directly to get inspired to write an amazing opening line.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Find podcasts your prospects made\"}),/*#__PURE__*/r(\"p\",{children:[\"Email opening lines made from podcasts are the \",/*#__PURE__*/e(\"strong\",{children:\"best working ones\"}),\" from my experience, especially if they come from a podcast \",/*#__PURE__*/e(\"strong\",{children:\"that no one listen\"}),\". Your prospects ego will always feels good in this kind of situations.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Read blogposts your prospects wrote\"}),/*#__PURE__*/e(\"p\",{children:\"Similar vibe as first lines wrote using podcasts.\"}),/*#__PURE__*/e(\"h3\",{children:\"Hire cold email first lines writers\"}),/*#__PURE__*/r(\"p\",{children:[\"To carry the job of writing cold email opening lines that boost the open rate & \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/cold-email-reply-rate/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"reply rate\"})}),\", you can hire \",/*#__PURE__*/e(\"strong\",{children:\"first line writers\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email First Lines Writers | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/vxFzYVVVkS5H2bPf7S3hoT1vXI4.png\",srcSet:\"https://framerusercontent.com/images/vxFzYVVVkS5H2bPf7S3hoT1vXI4.png?scale-down-to=512 512w,https://framerusercontent.com/images/vxFzYVVVkS5H2bPf7S3hoT1vXI4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vxFzYVVVkS5H2bPf7S3hoT1vXI4.png 1224w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/r(\"p\",{children:[\"It can get expensive quickly so usually \",/*#__PURE__*/e(\"strong\",{children:\"cold email generation agencies\"}),\" for example invest in writer located in \",/*#__PURE__*/e(\"strong\",{children:\"Asia\"}),\" or \",/*#__PURE__*/e(\"strong\",{children:\"India\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Hire virtual assistants\"}),/*#__PURE__*/r(\"p\",{children:[\"The good thing with \",/*#__PURE__*/e(\"strong\",{children:\"virtual assistants\"}),\" is that you can hire them for pretty much anything. Once they have a \",/*#__PURE__*/e(\"strong\",{children:\"SOP\"}),\" (\",/*#__PURE__*/e(\"strong\",{children:\"Standard Operating Procedure\"}),\") in hands, they're capable of crafting the lines \",/*#__PURE__*/e(\"strong\",{children:\"the way you want\"}),\" compare to first line writers.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Opening Line Virtual Assistant | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/HCRBrM5ANjAN9Zrte9a2o2pqVI.png\",srcSet:\"https://framerusercontent.com/images/HCRBrM5ANjAN9Zrte9a2o2pqVI.png?scale-down-to=512 512w,https://framerusercontent.com/images/HCRBrM5ANjAN9Zrte9a2o2pqVI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/HCRBrM5ANjAN9Zrte9a2o2pqVI.png 1221w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"4. My personal cold email opening lines process\"}),/*#__PURE__*/r(\"p\",{children:[\"When it comes to cold email opening lines, my process is different if I'm focusing on \",/*#__PURE__*/e(\"strong\",{children:\"high-valuable clients\"}),\" or not. The good news is that both ways can be executed with my \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"social selling and cold email software: Breakcold\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"My process for high-ticket clients\"}),/*#__PURE__*/r(\"p\",{children:[\"My cold email first lines process for high-ticket clients works with \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/what-is-social-selling/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"social selling\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"1/ I use my social selling feed to get inspired\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"My prospects are organized in \",/*#__PURE__*/e(\"strong\",{children:\"different lists\"}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Each list display a different social selling feed regrouping \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"Twitter\"}),\" news about my prospects and their company\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Intro Lines Personalization | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Fr67SkhXpPoJnUMl2dcT5HgpY.png\",srcSet:\"https://framerusercontent.com/images/Fr67SkhXpPoJnUMl2dcT5HgpY.png?scale-down-to=512 512w,https://framerusercontent.com/images/Fr67SkhXpPoJnUMl2dcT5HgpY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Fr67SkhXpPoJnUMl2dcT5HgpY.png 1386w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"2/ I aggregate company news when I want to reach out\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Once I'm inspired by some news I select the prospect I want to reach out to\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Company news automatically populates\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold email open rate company news | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif\",srcSet:\"https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif?scale-down-to=512 512w,https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"3/ I send a DM if I'm connected and an email if I'm not\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"I craft my cold email first line and send a DM on LinkedIn if we're connected, otherwise I send a \",/*#__PURE__*/e(\"strong\",{children:\"cold email\"}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"I only send \",/*#__PURE__*/e(\"strong\",{children:\"Twitter DMs\"}),\" if I know they're following me on Twitter which is rarely the case for the prospects I want to close.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"My process for smaller value clients\"}),/*#__PURE__*/r(\"p\",{children:[\"My cold email first lines process for \",/*#__PURE__*/e(\"strong\",{children:\"high-ticket clients works with AI cold email intro lines\"}),\" (ie, first lines generated by Artificial Intelligence).\"]}),/*#__PURE__*/e(\"h3\",{children:\"1/ I select the leads that I want to prospect\"}),/*#__PURE__*/e(\"p\",{children:\"I select the leads I want to contact inside Breakcold. I can select them one by one or all at once.\"}),/*#__PURE__*/e(\"h3\",{children:\"2/ I generate in bulk icebreakers from Website URLs\"}),/*#__PURE__*/r(\"p\",{children:[\"Then I click on the \",/*#__PURE__*/e(\"strong\",{children:\"mass icebreakers generation button\"}),\". Breakcold will generate \",/*#__PURE__*/e(\"strong\",{children:\"4 icebreakers per prospect\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"I choose to generate the opening lines from a \",/*#__PURE__*/e(\"strong\",{children:\"Website URL, why\"}),\"? Because \",/*#__PURE__*/e(\"strong\",{children:\"not every prospects fill their LinkedIn profiles\"}),\" so the quality of the lines can be bad or non-existent.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Generating Opening Lines | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/PZQ77qU9ke1vAaCU0kJT1dCNmWU.gif\",srcSet:\"https://framerusercontent.com/images/PZQ77qU9ke1vAaCU0kJT1dCNmWU.gif?scale-down-to=512 512w,https://framerusercontent.com/images/PZQ77qU9ke1vAaCU0kJT1dCNmWU.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"3/ I pick my favorite cold email icebreaker in each lead\"}),/*#__PURE__*/r(\"p\",{children:[\"Once cold email first lines are generated, I \",/*#__PURE__*/e(\"strong\",{children:\"spend 1 hour to review about 200 prospects\"}),\" in order to pick the best line generated.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Picking the best cold email first line | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/6ku0TRlgDq46esEuROdkUkx7c.gif\",srcSet:\"https://framerusercontent.com/images/6ku0TRlgDq46esEuROdkUkx7c.gif?scale-down-to=512 512w,https://framerusercontent.com/images/6ku0TRlgDq46esEuROdkUkx7c.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"4/ I put the opening line in my cold email sequence\"}),/*#__PURE__*/r(\"p\",{children:[\"Finally, I put the email opening lines in my \",/*#__PURE__*/e(\"strong\",{children:\"cold email sequence\"}),\" using the corresponding \",/*#__PURE__*/e(\"strong\",{children:\"variable\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"The whole process is a child's play.\"}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Open Rate Opening Lines Icebreakers | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/iQhiNv8n5vhOeZBuVIq5vqCj6A8.gif\",srcSet:\"https://framerusercontent.com/images/iQhiNv8n5vhOeZBuVIq5vqCj6A8.gif?scale-down-to=512 512w,https://framerusercontent.com/images/iQhiNv8n5vhOeZBuVIq5vqCj6A8.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText3=/*#__PURE__*/r(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Cold Email Call to Action (CTA) | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/4EzAyDmsWBJpYMdrrjQbwO6IY0.png\",srcSet:\"https://framerusercontent.com/images/4EzAyDmsWBJpYMdrrjQbwO6IY0.png?scale-down-to=512 512w,https://framerusercontent.com/images/4EzAyDmsWBJpYMdrrjQbwO6IY0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4EzAyDmsWBJpYMdrrjQbwO6IY0.png 1280w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Attention: cet article a \\xe9t\\xe9 traduit de l'original Anglais, certaines tournures de phrases peuvent avoir moins de sens\"})}),/*#__PURE__*/e(\"h2\",{children:\"Qu'est-ce que le Cold Email Call to Action (CTA) ?\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Un call to action pour cold email (\\xe9galement appel\\xe9 CTA pour cold email) est une phrase ou un groupe de mots invitant le prospect \\xe0 effectuer une action sp\\xe9cifique : r\\xe9server un appel, cliquer sur votre site Web ou regarder une vid\\xe9o\"}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Pourquoi les CTA sont importants dans le cold emailing ?\"}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Call to Action Increases Reply Rate | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/R0K6YJCgA8IyGvwdhtaGdfE9I0.png\",srcSet:\"https://framerusercontent.com/images/R0K6YJCgA8IyGvwdhtaGdfE9I0.png?scale-down-to=512 512w,https://framerusercontent.com/images/R0K6YJCgA8IyGvwdhtaGdfE9I0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/R0K6YJCgA8IyGvwdhtaGdfE9I0.png 1230w\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Les CTA dans l'email froid sont la cl\\xe9 pour augmenter les clients payants\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"Les CTA dans le cold emailing jouent un r\\xf4le \\xe9norme pour \",/*#__PURE__*/e(\"strong\",{children:\"obtenir des r\\xe9ponses\"}),\" de vos prospects / destinataires. Si vous n'utilisez pas des CTA clairs, les gens ne vous r\\xe9pondront pas.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Comme l'objectif d'un cold email est g\\xe9n\\xe9ralement de fixer un rendez-vous, vous devez \",/*#__PURE__*/e(\"strong\",{children:\"inviter les prospects\"}),\" \\xe0 effectuer une action qui va dans ce sens.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Les 5 cl\\xe9s pour r\\xe9diger le CTA parfait d'un cold email\"}),/*#__PURE__*/r(\"p\",{children:[\"D'apr\\xe8s mon exp\\xe9rience personnelle de l'email froid, je dirais qu'il y a \",/*#__PURE__*/e(\"strong\",{children:\"5 cl\\xe9s pour r\\xe9diger un CTA d'email froid parfait\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. Le CTA parfait d'un cold email comporte 2 call to action au lieu d'un seul.\"}),/*#__PURE__*/r(\"p\",{children:[\"Les personnes qui envoient des cold emails utilisent g\\xe9n\\xe9ralement 1 CTA \\xe0 la fin du corps de leur cold email. Le probl\\xe8me est que certaines personnes \",/*#__PURE__*/e(\"strong\",{children:\"ne liront m\\xeame pas jusqu'\\xe0 la fin\"}),\" de votre e-mail.\"]}),/*#__PURE__*/r(\"p\",{children:[\"C'est pourquoi vous devez mettre en place \",/*#__PURE__*/e(\"strong\",{children:\"une strat\\xe9gie de double CTA pour cold email\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email CTAs How Many? | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/5UnmmCPgTlliscbCuhEgnV2l9z0.png\",srcSet:\"https://framerusercontent.com/images/5UnmmCPgTlliscbCuhEgnV2l9z0.png?scale-down-to=512 512w,https://framerusercontent.com/images/5UnmmCPgTlliscbCuhEgnV2l9z0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/5UnmmCPgTlliscbCuhEgnV2l9z0.png 1230w\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Les multiples CTAs construisent un rythme dans votre cold email\"}),\".\"]}),/*#__PURE__*/e(\"h4\",{children:\"But du CTA 1 de l'email froid : attirer l'attention de votre lead.\"}),/*#__PURE__*/r(\"p\",{children:[\"Ce CTA doit \\xeatre plac\\xe9 apr\\xe8s votre \",/*#__PURE__*/e(\"strong\",{children:\"ligne d'ouverture de cold email\"}),\". En gros, cela ressemble \\xe0 ceci :\"]}),/*#__PURE__*/e(\"p\",{children:'\"Salut {{firstName}},'}),/*#__PURE__*/e(\"p\",{children:\"{{Ligne d'ouverture de l'email froid}}.\"}),/*#__PURE__*/e(\"p\",{children:'{{CTA 1}} ?\"'}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Call to Action Get the Attention | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/1ytClNTNAgn64gFmkZ4AhKYK0u0.png\",srcSet:\"https://framerusercontent.com/images/1ytClNTNAgn64gFmkZ4AhKYK0u0.png?scale-down-to=512 512w,https://framerusercontent.com/images/1ytClNTNAgn64gFmkZ4AhKYK0u0.png 928w\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Exemple de CTA 1 utilisant le flux de social selling de Breakcold\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"En clair, voici un exemple pour le cold email CTA 1 sera :\"}),/*#__PURE__*/e(\"p\",{children:'\"Salut David,'}),/*#__PURE__*/e(\"p\",{children:\"J'ai vu votre post LinkedIn sur l'essor du social selling, j'ai ador\\xe9 !\"}),/*#__PURE__*/e(\"p\",{children:'Utilisez-vous un logiciel de Social Selling ?\"'}),/*#__PURE__*/r(\"p\",{children:[\"Dans cet exemple \",/*#__PURE__*/e(\"strong\",{children:\"CTA\"}),\", j'essaie d'attirer l'attention de mon prospect avec une question rapide li\\xe9e \\xe0 ma premi\\xe8re ligne de cold email \",/*#__PURE__*/e(\"strong\",{children:\"hyper-personnalis\\xe9e\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"Si vous ne personnalisez pas beaucoup vos e-mails, \",/*#__PURE__*/e(\"strong\",{children:\"vous pouvez utiliser quelque chose de plus g\\xe9n\\xe9rique\"}),\" mais le but est d'attirer leur attention sur un sujet sp\\xe9cifique afin qu'ils se posent une question.\"]}),/*#__PURE__*/e(\"h4\",{children:\"CTA 2 de l'email froid : inviter le prospect \\xe0 passer \\xe0 l'action.\"}),/*#__PURE__*/r(\"p\",{children:[\"Ce CTA est g\\xe9n\\xe9ralement plac\\xe9 \",/*#__PURE__*/e(\"strong\",{children:\"apr\\xe8s votre sales pitch\"}),\" ou fait partie de la \",/*#__PURE__*/e(\"strong\",{children:\"ligne de fermeture de votre cold email\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Exemple de CTA 2 (version 1 apr\\xe8s un sales pitch)\"}),\". Breakcold peut acc\\xe9l\\xe9rer votre pipeline de ventes gr\\xe2ce au Social Selling en faisant gagner \\xe0 vos sales rep plus de 10 heures par semaine.\"]}),/*#__PURE__*/e(\"p\",{children:\"Cela vaut la peine de discuter ?\"}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Call to Action CTA | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ghPxGB0QEm05C3gvskIzRFFf71I.png\",srcSet:\"https://framerusercontent.com/images/ghPxGB0QEm05C3gvskIzRFFf71I.png?scale-down-to=512 512w,https://framerusercontent.com/images/ghPxGB0QEm05C3gvskIzRFFf71I.png 987w\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Exemple de CTA 2 utilisant les campagnes d'emailing froid de Breakcold\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Exemple de CTA 2 (Version 2, partie du sales pitch)\"}),\". Breakcold peut vous aider \\xe0 cr\\xe9er des CTA \\xe9tonnants pour les cold emails gr\\xe2ce \\xe0 son assistant de r\\xe9daction d'emails. Vous voulez en savoir plus ?\"]}),/*#__PURE__*/r(\"p\",{children:[\"Certaines personnes sont \",/*#__PURE__*/e(\"strong\",{children:\"plus agressives\"}),\" avec ce type de CTA de cold email, elles demandent directement un appel ou \",/*#__PURE__*/e(\"strong\",{children:\"15 minutes du temps de leur prospect\"}),\". La plupart des destinataires \",/*#__PURE__*/e(\"strong\",{children:\"n'aiment pas \\xe7a\"}),\", laissez-les choisir et utilisez des CTA plus doux.\"]}),/*#__PURE__*/e(\"p\",{children:\"Mais comme toujours, adaptez les CTA \\xe0 votre public cible.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Utilisez des points d'interrogation\"}),/*#__PURE__*/r(\"p\",{children:[\"Utiliser des points d'interrogation pour vos CTA est \",/*#__PURE__*/e(\"strong\",{children:\"un must\"}),\", c'est non n\\xe9gociable. C'est une bonne pratique du cold email car \",/*#__PURE__*/e(\"strong\",{children:\"cela donne \\xe0 votre cold email des rythmes diff\\xe9rents\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Call to Action Question | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/CReH9dEPDskVW99CKS5ZrafB8k.png\",srcSet:\"https://framerusercontent.com/images/CReH9dEPDskVW99CKS5ZrafB8k.png?scale-down-to=512 512w,https://framerusercontent.com/images/CReH9dEPDskVW99CKS5ZrafB8k.png 850w\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Exemple d'utilisation des variables dans un logiciel de cold email\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"L'utilisation d'autres signes de ponctuation comme un point d'exclamation comme CTA sont \",/*#__PURE__*/e(\"strong\",{children:\"trop agressifs\"}),\" pour la plupart des prospects.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Votre objectif est de les intriguer, \",/*#__PURE__*/e(\"strong\",{children:\"de piquer leur curiosit\\xe9 pour qu'ils aient envie d'en savoir plus sur votre entreprise\"}),\" lors d'un appel.\"]}),/*#__PURE__*/e(\"h3\",{children:\"3. Utilisez un CTA tr\\xe8s court\"}),/*#__PURE__*/r(\"p\",{children:[\"Si vous n'utilisez pas des CTA courts et \",/*#__PURE__*/e(\"strong\",{children:\"allant droit au but\"}),\", votre cold email ressemblera \\xe0 un template, \\xe9vitez cela.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Call to Action Short CTA | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Cu23WRCFV9a3T7IKAVzEIfJTkg.png\",srcSet:\"https://framerusercontent.com/images/Cu23WRCFV9a3T7IKAVzEIfJTkg.png 639w\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Les CTA de moins de 6 mots sont plus performants pour briser la glace avec les prospects\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Liez votre CTA \\xe0 ce que vous venez de dire auparavant ou \\xe0 ce que vous \\xeates sur le point de dire\"}),/*#__PURE__*/r(\"p\",{children:[\"Si votre CTA vient de nulle part et n'est \",/*#__PURE__*/e(\"strong\",{children:\"pas int\\xe9gr\\xe9 dans votre flux de cold emailing\"}),\", vous n'obtiendrez pas de r\\xe9ponses. Restez \",/*#__PURE__*/e(\"strong\",{children:\"coh\\xe9rent\"}),\" avec votre \",/*#__PURE__*/e(\"strong\",{children:\"sales pitch\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. Ne vendez jamais dans un CTA\"}),/*#__PURE__*/r(\"p\",{children:[\"Si vous \\xeates \",/*#__PURE__*/e(\"strong\",{children:\"sales pushy\"}),\", vous perdez la partie. Cela fonctionnait en 2004 mais plus maintenant. Les gens auront tendance \\xe0 vous consid\\xe9rer comme un \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/fr/blog/cold-email-vs-spam/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"spammeur\"})}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"N'utilisez des CTA d'email froid \",/*#__PURE__*/e(\"strong\",{children:\"vendeurs\"}),\" que si vous \",/*#__PURE__*/e(\"strong\",{children:\"ne faites pas de cold emailing de masse\"}),\" ou si vous \\xeates s\\xfbr que votre offre est un banger.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Call to Action Start Conversations | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/lARiCqo5Aqd17gw4QzRu9F8RyU.png\",srcSet:\"https://framerusercontent.com/images/lARiCqo5Aqd17gw4QzRu9F8RyU.png 639w\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Ne vendez jamais directement, d\\xe9marrez des conversations\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"6. Donnez de la valeur dans votre CTA\"}),/*#__PURE__*/r(\"p\",{children:[\"La plupart des call to action de cold email demandent un appel mais vous pouvez \\xeatre plus cr\\xe9atif. Les meilleurs \",/*#__PURE__*/e(\"strong\",{children:\"cold emailers\"}),\" et \",/*#__PURE__*/e(\"strong\",{children:\"vendeurs sociaux\"}),\" proposent simplement \\xe0 leurs leads de leur donner un aimant \\xe0 prospects : il peut s'agir d'un PDF de valeur, d'une vid\\xe9o, etc.\"]}),/*#__PURE__*/e(\"h3\",{children:\"7. Faites en sorte qu'il s'agisse de votre prospect, pas de vous-m\\xeame\"}),/*#__PURE__*/r(\"p\",{children:[\"N'utilisez pas les CTA qui utilisent les mots \",/*#__PURE__*/e(\"strong\",{children:'\"Je\", \"Mon\", \"Moi \"'}),\", transformez-les en \",/*#__PURE__*/e(\"strong\",{children:'\"vous\" et \"votre \"'}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Call to Action Use of I vs You | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/tj3qlc59kyKNAGc3X0yKVUmOgtg.png\",srcSet:\"https://framerusercontent.com/images/tj3qlc59kyKNAGc3X0yKVUmOgtg.png?scale-down-to=512 512w,https://framerusercontent.com/images/tj3qlc59kyKNAGc3X0yKVUmOgtg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/tj3qlc59kyKNAGc3X0yKVUmOgtg.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:\"Les ACA ne doivent pas porter sur vous-m\\xeame.\"}),/*#__PURE__*/r(\"p\",{children:[\"Cela semble \\xe9l\\xe9mentaire, mais les gens font en sorte que leurs cold emails parlent trop d'eux-m\\xeames et de leur entreprise et \",/*#__PURE__*/e(\"strong\",{children:\"non pas des prospects\"}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Quelques mots sur les CTA des emails de relance\"}),/*#__PURE__*/r(\"p\",{children:[\"Lorsque vous envoyez des \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/fr/blog/email-de-relance\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"emails de relance\"})}),\", n'utilisez qu'un seul CTA pour susciter leur int\\xe9r\\xeat sur un nouveau point de votre offre.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Call to Action Follow Up Email CTA | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/vmVwJGs7SXip24zyyH0RjIg.png\",srcSet:\"https://framerusercontent.com/images/vmVwJGs7SXip24zyyH0RjIg.png?scale-down-to=512 512w,https://framerusercontent.com/images/vmVwJGs7SXip24zyyH0RjIg.png 963w\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Exemple d'un CTA d'email de suivi\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Il peut ressembler \\xe0 ceci:\"})}),/*#__PURE__*/e(\"p\",{children:'\"Hey David - L\\'entreprise Y a acc\\xe9l\\xe9r\\xe9 son pipeline de ventes de 50% avec Breakcold le mois dernier, toujours pas de temps pour une discussion rapide ?\"'}),/*#__PURE__*/e(\"h2\",{children:\"Liste de 28 CTA d'emails froids\"}),/*#__PURE__*/e(\"p\",{children:\"Voici une liste de call to action de cold email que vous pouvez utiliser dans vos campagnes :\"}),/*#__PURE__*/r(\"ul\",{style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(17, 24, 28)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"\\xc7a vaut la peine d'en discuter ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Vous voulez en savoir plus ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Devrions-nous explorer ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Devrions-nous en parler lors d'un appel ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Int\\xe9ress\\xe9 ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Int\\xe9ress\\xe9 pour en savoir plus ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Est-ce que cela vaut 15 minutes de votre temps ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Est-ce quelque chose qui peut vous int\\xe9resser ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Pensez-vous que cela pourrait vous \\xeatre utile ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Est-ce quelque chose que vous aimeriez mettre en \u0153uvre ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Est-ce quelque chose qui peut faire passer votre entreprise au niveau sup\\xe9rieur ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Y avez-vous pens\\xe9 ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Seriez-vous pr\\xeat \\xe0 l'explorer ensemble ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"\\xcates-vous int\\xe9ress\\xe9 \\xe0 en apprendre davantage ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Avez-vous des affinit\\xe9s avec ce sujet ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"S'agit-il d'un probl\\xe8me auquel vous \\xeates actuellement confront\\xe9 ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Y avez-vous r\\xe9fl\\xe9chi ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Voyez-vous une opportunit\\xe9 pour nous de travailler ensemble ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Vous \\xeates pr\\xeat \\xe0 faire passer votre entreprise au niveau sup\\xe9rieur ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Puis-je vous envoyer plus d'informations \\xe0 ce sujet ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Voulez-vous plus d'informations ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Avez-vous besoin de plus d'informations pour l'explorer ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Pensez-vous que cela r\\xe9pond \\xe0 un probl\\xe8me que vous avez ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Voulez-vous que nous vous envoyions plus d'informations ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Est-ce que cela semble int\\xe9ressant ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Est-ce que cela vaut la peine d'\\xeatre explor\\xe9 ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Heureux de r\\xe9server un appel sur votre lien de calendrier\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1.125px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Suis-je sur la bonne voie avec ce cold emailing ?\"})})]})]});export const richText4=/*#__PURE__*/r(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Cold Email Closing Lines | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/rReLPtmLPrlYgSbhcEPKEa4kzbA.png\",srcSet:\"https://framerusercontent.com/images/rReLPtmLPrlYgSbhcEPKEa4kzbA.png?scale-down-to=512 512w,https://framerusercontent.com/images/rReLPtmLPrlYgSbhcEPKEa4kzbA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/rReLPtmLPrlYgSbhcEPKEa4kzbA.png 1280w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"1. What are Cold Email Closing Lines?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cold email closing lines, as the name indicates are the last lines of your cold email. They are usually link to your cold email call to action (CTA).\"})}),/*#__PURE__*/e(\"h3\",{children:\"What are bad cold email closing lines?\"}),/*#__PURE__*/r(\"p\",{children:[\"Bad cold email closing lines are \",/*#__PURE__*/e(\"strong\",{children:\"like Netflix series\"}),\" whose episodes end without suspense. They are \",/*#__PURE__*/e(\"strong\",{children:\"not intriguing\"}),\" and don't motivate you to go to the next episode.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Bad Cold Email Closing Line | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/XmZ7hdU4iSv986Lr4zCksbCJkoY.png\",srcSet:\"https://framerusercontent.com/images/XmZ7hdU4iSv986Lr4zCksbCJkoY.png?scale-down-to=512 512w,https://framerusercontent.com/images/XmZ7hdU4iSv986Lr4zCksbCJkoY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/XmZ7hdU4iSv986Lr4zCksbCJkoY.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"What are good cold email closing lines?\"}),/*#__PURE__*/r(\"p\",{children:[\"Good cold email closing lines are like \",/*#__PURE__*/e(\"strong\",{children:\"top Netflix series\"}),\". At the end of every episodes, you want to quickly see the next one.\"]}),/*#__PURE__*/r(\"p\",{children:[\"In cold email terms, it means your \",/*#__PURE__*/e(\"strong\",{children:\"prospects want to learn more about your offer\"}),\" once they read your closing lines. You intrigued them enough. \"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Closing Line Offer | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/H4sIsizeLFTuS49TzxNZMV7kyyQ.png\",srcSet:\"https://framerusercontent.com/images/H4sIsizeLFTuS49TzxNZMV7kyyQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/H4sIsizeLFTuS49TzxNZMV7kyyQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/H4sIsizeLFTuS49TzxNZMV7kyyQ.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"2. Why cold email closing lines are important?\"}),/*#__PURE__*/r(\"p\",{children:[\"Cold email closing lines influence your \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/cold-email-reply-rate/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"reply rate\"})}),\" and give the tone of your sales pitch.\"]}),/*#__PURE__*/e(\"h3\",{children:\"They influence your response rate\"}),/*#__PURE__*/r(\"p\",{children:[\"Your reply rate is mainly influenced about the \",/*#__PURE__*/e(\"strong\",{children:\"quality of your offer\"}),\" and if it is addressed to the right people.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Cold email closing lines help \",/*#__PURE__*/e(\"strong\",{children:\"boosting that response rate\"}),\" by using clear call to actions (CTAs).\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Closing Lines Influence | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/uMLs4gpsLDaarZpxO8kZ64qWgsc.png\",srcSet:\"https://framerusercontent.com/images/uMLs4gpsLDaarZpxO8kZ64qWgsc.png?scale-down-to=512 512w,https://framerusercontent.com/images/uMLs4gpsLDaarZpxO8kZ64qWgsc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/uMLs4gpsLDaarZpxO8kZ64qWgsc.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"They give the tone of your sales pitch\"}),/*#__PURE__*/r(\"p\",{children:[\"If your cold email closing lines propose to \",/*#__PURE__*/e(\"strong\",{children:\"give your prospects value\"}),\" instead of wanting to absolutely sell something, it's a good sign.\"]}),/*#__PURE__*/r(\"p\",{children:[\"On the opposite, if you're super \",/*#__PURE__*/e(\"strong\",{children:\"sales pushy\"}),\" with your closing lines, prospects will spot that instantly.\"]}),/*#__PURE__*/e(\"h2\",{children:\"3. How to write performing cold email closing lines\"}),/*#__PURE__*/e(\"p\",{children:\"Writing performing closing lines is easy, let's see how.\"}),/*#__PURE__*/e(\"h3\",{children:\"Keep it short and straight to the point\"}),/*#__PURE__*/r(\"p\",{children:[\"Keep your closing lines \",/*#__PURE__*/e(\"strong\",{children:\"short\"}),\", a cold email \",/*#__PURE__*/e(\"strong\",{children:\"shouldn't have in total more than 100 words\"}),\". Attention span of prospects is low, so you only have a few words to make the difference?\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Closing Lines Long Line | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/bAWLIgNeKp2kjdKHNaXwUx92YU.png\",srcSet:\"https://framerusercontent.com/images/bAWLIgNeKp2kjdKHNaXwUx92YU.png?scale-down-to=512 512w,https://framerusercontent.com/images/bAWLIgNeKp2kjdKHNaXwUx92YU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/bAWLIgNeKp2kjdKHNaXwUx92YU.png 1236w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Example of a long closing line:\"}),/*#__PURE__*/e(\"p\",{children:'\"If the above interest you David, I can propose you a few dates so we can call each other about how we can take your business to the next level.\"'}),/*#__PURE__*/e(\"p\",{children:\"Example of a shorter version:\"}),/*#__PURE__*/e(\"p\",{children:'\"Hope you relate with the above David, worth a chat?\"'}),/*#__PURE__*/e(\"h3\",{children:\"Use CTAs in your closing lines\"}),/*#__PURE__*/r(\"p\",{children:[\"Call to Actions (CTAs) are set of words that \",/*#__PURE__*/e(\"strong\",{children:\"invite your prospect to perform specific actions\"}),\", like booking a call or checking your website.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Cole email CTAs are usually \",/*#__PURE__*/e(\"strong\",{children:\"questions\"}),\" that you ask after exposing your \",/*#__PURE__*/e(\"strong\",{children:\"value proposition\"}),\" (offer/sales pitch). Why questions? Because it will give your cold email a structure and will stand out.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Closing Line Tip 2 | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/nbTPR5cOU4jeB0lrIAAKdldwhUU.png\",srcSet:\"https://framerusercontent.com/images/nbTPR5cOU4jeB0lrIAAKdldwhUU.png 639w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Don't forget to use PS lines\"}),/*#__PURE__*/r(\"p\",{children:[\"From my perspective, PS lines are the \",/*#__PURE__*/e(\"em\",{children:\"true closing lines\"}),\" as if they're used, they are the last lines in your cold email.\"]}),/*#__PURE__*/r(\"p\",{children:[\"The use of PS lines is a smart one to add some \",/*#__PURE__*/e(\"strong\",{children:\"layer of personalization\"}),\" or to make a specific information about your sales pitch stand out.\"]}),/*#__PURE__*/e(\"h2\",{children:\"4. My personal process about Cold Email Closing Lines\"}),/*#__PURE__*/r(\"p\",{children:[\"My process on cold email closing lines is pretty simple, I use 1 \",/*#__PURE__*/e(\"strong\",{children:\"CTA\"}),\" and a \",/*#__PURE__*/e(\"strong\",{children:\"PS line\"}),\" tailored to the location of my prospecting list or to the technology they use.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Closing Lines CTA | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ghPxGB0QEm05C3gvskIzRFFf71I.png\",srcSet:\"https://framerusercontent.com/images/ghPxGB0QEm05C3gvskIzRFFf71I.png?scale-down-to=512 512w,https://framerusercontent.com/images/ghPxGB0QEm05C3gvskIzRFFf71I.png 987w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"1/ I use a simple CTA closing line\"}),/*#__PURE__*/r(\"p\",{children:[\"Nothing fancy here, I use a quick yet effective closing line that only has 3 words: \",/*#__PURE__*/e(\"strong\",{children:\"worth a chat?\"})]}),/*#__PURE__*/e(\"h3\",{children:\"2/ I use a PS line linked to the location of my segmented prospecting list\"}),/*#__PURE__*/e(\"p\",{children:\"It's such a simple move to execute. You can see in the below image how I've done it with a real case example.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"5. A few cold email closing line examples\"}),/*#__PURE__*/r(\"p\",{children:[\"Some of you might have trouble coming up with \",/*#__PURE__*/e(\"strong\",{children:\"performing closing lines\"}),\", so here's a few patterns to craft efficient ones.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Cold email closing line example 1\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Closing CTA line\"}),\": simple and effective (my favorite way to do it)\",/*#__PURE__*/e(\"strong\",{children:\"Closing PS line\"}),\": it's really easy to make this one at scale if your have the location of your prospect\"]}),/*#__PURE__*/e(\"p\",{children:\"{{Sales Pitch}}\"}),/*#__PURE__*/e(\"p\",{children:\"Worth a chat?\"}),/*#__PURE__*/e(\"p\",{children:\"{{Signature}}\"}),/*#__PURE__*/e(\"p\",{children:\"PS: you're so lucky to live in {{City}}, it's my dream to go there by 2025!\"}),/*#__PURE__*/e(\"h3\",{children:\"Cold email closing line example 2\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Closing CTA line\"}),\": similar to worth a chat, very basic yet working CTA\",/*#__PURE__*/e(\"strong\",{children:\"Closing PS line\"}),\": this one only works if you've built your prospecting lists depending on a technology prospects use.\"]}),/*#__PURE__*/e(\"p\",{children:\"{{Sales Pitch}}\"}),/*#__PURE__*/e(\"p\",{children:\"Want to learn more?\"}),/*#__PURE__*/e(\"p\",{children:\"{{Signature}}\"}),/*#__PURE__*/e(\"p\",{children:\"PS: saw you chose {{LiveChatName}} for your customer support, great move!\"}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Closing Line Tip | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/QpT4Ys4U22gby2wAJccewsmeI.png\",srcSet:\"https://framerusercontent.com/images/QpT4Ys4U22gby2wAJccewsmeI.png 639w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Cold email closing line example 3\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Closing CTA line\"}),\": it's not a cold email closing line anymore but a closing word!\",/*#__PURE__*/e(\"strong\",{children:\"Closing PS line\"}),\": some people like to use their cold email icebreakers (aka cold email first/opening lines) as PS lines because it stand out better.\"]}),/*#__PURE__*/e(\"p\",{children:\"{{Sales Pitch}}\"}),/*#__PURE__*/e(\"p\",{children:\"Interested?\"}),/*#__PURE__*/e(\"p\",{children:\"{{Signature}}\"}),/*#__PURE__*/e(\"p\",{children:\"PS: {{Icebreaker}}\"}),/*#__PURE__*/e(\"h3\",{children:\"Cold email closing line example 4\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Closing CTA line\"}),\": it's a closing line that adds value to the above sales pitch but still requires an action from the prospect\",/*#__PURE__*/e(\"strong\",{children:\"Closing PS line\"}),\": you give more value to the prospect by telling him/her that your service/product worked in the past with another client\"]}),/*#__PURE__*/e(\"p\",{children:\"{{Sales Pitch}}\"}),/*#__PURE__*/e(\"p\",{children:\"We can also do the above in 20 days, interested?\"}),/*#__PURE__*/e(\"p\",{children:\"{{Signature}}\"}),/*#__PURE__*/e(\"p\",{children:\"PS: MegaStar has a similar target customer to yours\"}),/*#__PURE__*/e(\"h3\",{children:\"Cold email closing line example 5\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Closing CTA line\"}),\": it's quite a long closing line but it adds value without using a PS line for that objective.\"]}),/*#__PURE__*/e(\"p\",{children:\"{{Sales Pitch}}\"}),/*#__PURE__*/e(\"p\",{children:\"By the way, our client MegaStar accelerated their sales pipeline by 50% in the last 30 days using Breakcold, want to learn more?\"}),/*#__PURE__*/e(\"p\",{children:\"{{Signature}}\"})]});export const richText5=/*#__PURE__*/r(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/XVqZ1t7n1qNouLMOk51paODeLhY.png\",srcSet:\"https://framerusercontent.com/images/XVqZ1t7n1qNouLMOk51paODeLhY.png?scale-down-to=512 512w,https://framerusercontent.com/images/XVqZ1t7n1qNouLMOk51paODeLhY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/XVqZ1t7n1qNouLMOk51paODeLhY.png 1280w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"What elements can cause Cold Email to doesn't work?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cold email doesn't work when you have low open rate, bad reply rate, bad targeting and/or bad offer.\"})}),/*#__PURE__*/e(\"h3\",{children:\"Low open rate\"}),/*#__PURE__*/r(\"p\",{children:[\"A low \",/*#__PURE__*/e(\"strong\",{children:\"cold email open rate\"}),\" is anywhere below \",/*#__PURE__*/e(\"strong\",{children:\"40%\"}),\". \"]}),/*#__PURE__*/r(\"p\",{children:[\"Some people who unfortunately send cold emails with an \",/*#__PURE__*/e(\"strong\",{children:\"email marketing software\"}),\" because they don't know the difference between \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/cold-email-vs-email-marketing/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"cold email vs email marketing\"})}),\" even have open rates between \",/*#__PURE__*/e(\"strong\",{children:\"1 to 5%\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work Open Rate | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ub6nVSz4Z8onc2iNWaD9x75TQ.png\",srcSet:\"https://framerusercontent.com/images/ub6nVSz4Z8onc2iNWaD9x75TQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/ub6nVSz4Z8onc2iNWaD9x75TQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ub6nVSz4Z8onc2iNWaD9x75TQ.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Showcase of cold email open rates\"})}),/*#__PURE__*/e(\"p\",{children:\"When it comes to sales representatives, they often have open rates around 20% because they simply send too many emails per day.\"}),/*#__PURE__*/e(\"h3\",{children:\"Bad reply rate\"}),/*#__PURE__*/r(\"p\",{children:[\"A bad \",/*#__PURE__*/e(\"strong\",{children:\"cold email reply rate\"}),\" is anywhere \",/*#__PURE__*/e(\"strong\",{children:\"below 5%\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"Bad reply rates are directly link to the quality of your \",/*#__PURE__*/e(\"strong\",{children:\"email copywriting\"}),\", the quality of your offer and targeting.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work Reply Rate | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/I4AxWGZOPyd4hwTnvEyvJcpiVs.png\",srcSet:\"https://framerusercontent.com/images/I4AxWGZOPyd4hwTnvEyvJcpiVs.png?scale-down-to=512 512w,https://framerusercontent.com/images/I4AxWGZOPyd4hwTnvEyvJcpiVs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/I4AxWGZOPyd4hwTnvEyvJcpiVs.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Showcase of cold email reply rates\"})}),/*#__PURE__*/e(\"h3\",{children:\"Bad targeting\"}),/*#__PURE__*/r(\"p\",{children:[\"Bad targeting happens when you don't master your \",/*#__PURE__*/e(\"strong\",{children:\"Ideal Customer Profile\"}),\" (ICP) also known as \",/*#__PURE__*/e(\"strong\",{children:\"buyer persona\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"If you target the wrong people, even with the best offer and best cold emails in the world, you \",/*#__PURE__*/e(\"strong\",{children:\"will fail\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work Targeting | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/WnNepFjZAwgMEHHDAal90WigbLs.png\",srcSet:\"https://framerusercontent.com/images/WnNepFjZAwgMEHHDAal90WigbLs.png?scale-down-to=512 512w,https://framerusercontent.com/images/WnNepFjZAwgMEHHDAal90WigbLs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/WnNepFjZAwgMEHHDAal90WigbLs.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of how to target better when doing cold emailing\"})}),/*#__PURE__*/e(\"h3\",{children:\"Bad offer\"}),/*#__PURE__*/r(\"p\",{children:[\"A bad offer in cold emailing means that your \",/*#__PURE__*/e(\"strong\",{children:\"sales pitch\"}),\" is weak or that your offer is \",/*#__PURE__*/e(\"strong\",{children:\"inferior\"}),\" to competitors.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work Copywriting | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/euKMrAL4UKFymJiaNwCpv9wvkqM.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"How I feel when I had my good results with cold emails\"})}),/*#__PURE__*/e(\"h2\",{children:\"7 key methods to solve situations where cold email doesn't work\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/cold-email/does-cold-email-work/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"Does cold email work?\"})}),\" \",/*#__PURE__*/e(\"strong\",{children:\"Yes\"}),\" and we'll show you how to fix it if doesn't for you right now.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. Set up SPF, DKIM & DMARC\"}),/*#__PURE__*/r(\"p\",{children:[\"Long story short, SPF, DKIM and DMARC are \",/*#__PURE__*/e(\"strong\",{children:\"email authentication settings\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"DNS\"}),\" records precisely, that need to be done in order to improve your email deliverability.\"]}),/*#__PURE__*/r(\"p\",{children:[\"If you're using \",/*#__PURE__*/e(\"strong\",{children:\"Gsuite\"}),\" for example, SPF and DKIM are \",/*#__PURE__*/e(\"strong\",{children:\"set up by default\"}),\" so you only have to take care of DMARC.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work SPF DKIM DMARC | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Z2i3Xne5fi2XKJlRe3uHxV2rWHs.png\",srcSet:\"https://framerusercontent.com/images/Z2i3Xne5fi2XKJlRe3uHxV2rWHs.png?scale-down-to=512 512w,https://framerusercontent.com/images/Z2i3Xne5fi2XKJlRe3uHxV2rWHs.png 855w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"DMARC is the most important setting\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This is the procedure to set up DMARC:\"})}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"go to your email sending domain\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"go to your DNS records\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"click on add custom record\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"select TXT\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work DMARC | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/r0legzazxt7oRsHjwXkUATRw8ek.png\",srcSet:\"https://framerusercontent.com/images/r0legzazxt7oRsHjwXkUATRw8ek.png?scale-down-to=512 512w,https://framerusercontent.com/images/r0legzazxt7oRsHjwXkUATRw8ek.png 702w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"host is = _dmarc.[your-domain], not @ like the image below\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"value is like the image\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work DMARC | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/OLjYexnVLoq2K0ucksx5wLBytQ.png\",srcSet:\"https://framerusercontent.com/images/OLjYexnVLoq2K0ucksx5wLBytQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/OLjYexnVLoq2K0ucksx5wLBytQ.png 678w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:'Don\\'t use the \"@\" as host like the image'})}),/*#__PURE__*/e(\"h3\",{children:\"2. Set up Custom Domain Tracking\"}),/*#__PURE__*/r(\"p\",{children:[\"People rarely \",/*#__PURE__*/e(\"strong\",{children:\"send cold emails\"}),\" from their Gmail or Outlook inbox if they are \",/*#__PURE__*/e(\"strong\",{children:\"salespeople\"}),\" or \",/*#__PURE__*/e(\"strong\",{children:\"startup co-founders\"}),\" trying to close more \",/*#__PURE__*/e(\"strong\",{children:\"B2B sales\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"They tend to use a \",/*#__PURE__*/e(\"strong\",{children:\"cold email software\"}),\". The problem with these softwares is that you \",/*#__PURE__*/e(\"strong\",{children:\"track your open rate with an invisible pixel\"}),\" that you share with other users of the platform.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work Custom Domain Tracking | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/o7VWrgssVJZP0JPKZvGCIgE9Wk.png\",srcSet:\"https://framerusercontent.com/images/o7VWrgssVJZP0JPKZvGCIgE9Wk.png?scale-down-to=512 512w,https://framerusercontent.com/images/o7VWrgssVJZP0JPKZvGCIgE9Wk.png 803w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of custom domain tracking with Breakcold\"})}),/*#__PURE__*/r(\"p\",{children:[\"By sharing this pixel, you \",/*#__PURE__*/e(\"strong\",{children:\"expose yourself to lower open rates\"}),\". The goal is to use your own pixel to track the open rate.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This is the procedure to set up Custom Domain Tracking:\"})}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"go to your email sending domain\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"go to your DNS records\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"click on add custom record\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"select TXT\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"and copy paste the information given by your cold email software\"})})]}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Note:\"}),\" you can also decide to \",/*#__PURE__*/e(\"strong\",{children:\"deactivate\"}),\" the tracking of the open rate once you know that you have a \",/*#__PURE__*/e(\"strong\",{children:\"good email deliverability\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"3. Set up Email Warm Up\"}),/*#__PURE__*/r(\"p\",{children:[\"If cold email doesn't work, \",/*#__PURE__*/e(\"strong\",{children:\"email warm up\"}),\" is your savior.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Email warm up is \",/*#__PURE__*/e(\"strong\",{children:\"an email deliverability method\"}),\" where emails are automatically sent to other people to increase your email deliverability. Emails are \",/*#__PURE__*/e(\"strong\",{children:\"automatically removed\"}),\" from the \",/*#__PURE__*/e(\"strong\",{children:\"spam folder\"}),\" and so on.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work Email Warm Up | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/wE4BbNxJlKojLbktltCM8uUSfNw.png\",srcSet:\"https://framerusercontent.com/images/wE4BbNxJlKojLbktltCM8uUSfNw.png?scale-down-to=512 512w,https://framerusercontent.com/images/wE4BbNxJlKojLbktltCM8uUSfNw.png 855w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"This how look an email warm up tool\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"To set up email warm up, do the following:\"})}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"go to Breakcold\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"connect an email account\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"set up email warm up\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"wait \",/*#__PURE__*/e(\"strong\",{children:\"14 days to 21 days\"}),\" before sending cold emails again\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"let the email warm up runs while you have campaigns running\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"4. Use a secondary domain dedicated to cold emailing\"}),/*#__PURE__*/r(\"p\",{children:[\"Sometimes, you send cold emails from a domain that is \",/*#__PURE__*/e(\"strong\",{children:\"already blacklisted\"}),\" or \",/*#__PURE__*/e(\"strong\",{children:\"labeled as spam\"}),\" by blacklists.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Your goal is to take a fresh start with a brand new domain that has an extension finishing in \",/*#__PURE__*/e(\"strong\",{children:\".com\"}),\" or \",/*#__PURE__*/e(\"strong\",{children:\".io\"}),\" but nothing fancy with \",/*#__PURE__*/e(\"strong\",{children:\".zy or .xyz\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work Secondary Domain | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/oIhGJxR7iyWE8DsI8tKnjJ7wZOw.png\",srcSet:\"https://framerusercontent.com/images/oIhGJxR7iyWE8DsI8tKnjJ7wZOw.png?scale-down-to=512 512w,https://framerusercontent.com/images/oIhGJxR7iyWE8DsI8tKnjJ7wZOw.png 855w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Create a professional email address using Gsuite or Outlook\"})}),/*#__PURE__*/e(\"h3\",{children:\"5. Send reasonable amounts of cold emails per day\"}),/*#__PURE__*/r(\"p\",{children:[\"If you are a \",/*#__PURE__*/e(\"strong\",{children:\"spammer\"}),\", you won't have results with cold emailing. Make sure to know the difference between \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/cold-email-vs-spam/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"cold email vs spam\"})}),\" and send a feasible amount of emails per day.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work Send Low Volume | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/WPkHU3YnT2YlibtroTX9amxQ.png\",srcSet:\"https://framerusercontent.com/images/WPkHU3YnT2YlibtroTX9amxQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/WPkHU3YnT2YlibtroTX9amxQ.png 855w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Use softwares with email rotation features to send cold emails at scale without problems\"})}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"30 to 50 emails a day\"}),\" per email domain should be a maximum for \",/*#__PURE__*/e(\"strong\",{children:\"Google and Outlook algorithms\"}),\" to not take down your domain authority and putting your emails to the spam folder.\"]}),/*#__PURE__*/e(\"h3\",{children:\"6. Work more on your offer\"}),/*#__PURE__*/r(\"p\",{children:[\"Maybe you did everything above right already. In that case, \",/*#__PURE__*/e(\"strong\",{children:\"your offer is the problem\"}),\". Here a few tips:\"]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"keep your sales pitch to \",/*#__PURE__*/e(\"strong\",{children:\"1 or 2\"}),\" sentences maximum\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"use \",/*#__PURE__*/e(\"strong\",{children:\"numbers\"}),\" in your value proposition\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"use case studies from past clients to show your point in a \",/*#__PURE__*/e(\"strong\",{children:\"PS line\"})]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work Working on offer | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/RfBA7cQ3tMIEFeaOliCskwxrj4.png\",srcSet:\"https://framerusercontent.com/images/RfBA7cQ3tMIEFeaOliCskwxrj4.png?scale-down-to=512 512w,https://framerusercontent.com/images/RfBA7cQ3tMIEFeaOliCskwxrj4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/RfBA7cQ3tMIEFeaOliCskwxrj4.png 1088w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"An example of a cold email with an original sales pitch I've made\"})}),/*#__PURE__*/e(\"h3\",{children:\"7. Review your prospecting list and niche down your targeting\"}),/*#__PURE__*/r(\"p\",{children:[\"One of the \",/*#__PURE__*/e(\"strong\",{children:\"biggest problems of people\"}),\" who don't have results with cold email is that they don't niche down.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email doesn't work ICP | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Tq1aWNBsMsC2JcH9tX28KBgx0U.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"You need to categorize your prospects like this image\"})}),/*#__PURE__*/r(\"p\",{children:[\"For example, you need to go from sending cold emails to \",/*#__PURE__*/e(\"strong\",{children:\"startups\"}),\" to sending cold emails to \",/*#__PURE__*/e(\"strong\",{children:\"B2B fintech startups in downtown New York\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"That way, you'll be able to \",/*#__PURE__*/e(\"strong\",{children:\"personalize at scale\"}),\" your cold emails and trust me, they will work.\"]})]});export const richText6=/*#__PURE__*/r(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ZDIInVx3SAVXK92otmO8EAFyWeQ.png\",srcSet:\"https://framerusercontent.com/images/ZDIInVx3SAVXK92otmO8EAFyWeQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/ZDIInVx3SAVXK92otmO8EAFyWeQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ZDIInVx3SAVXK92otmO8EAFyWeQ.png 1280w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Introduction: should you personalize your cold emails?\"}),/*#__PURE__*/r(\"p\",{children:[\"My answer is simple: \",/*#__PURE__*/e(\"strong\",{children:\"yes\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"But it's actually more complicated as:\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"some top performers \",/*#__PURE__*/e(\"strong\",{children:\"personalize\"}),\" their cold emails.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"some top performers \",/*#__PURE__*/e(\"strong\",{children:\"don't personalize\"}),\" their cold emails.\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization Results | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/HixYu8v8el5kah7jdSBLAre76Q.png\",srcSet:\"https://framerusercontent.com/images/HixYu8v8el5kah7jdSBLAre76Q.png?scale-down-to=512 512w,https://framerusercontent.com/images/HixYu8v8el5kah7jdSBLAre76Q.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/HixYu8v8el5kah7jdSBLAre76Q.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Why is there a difference? Because it depends on many parameters, notably:\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"your \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/cold-email-copywriting/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"copywriting\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"the quality of your \",/*#__PURE__*/e(\"strong\",{children:\"targeting\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"the quality of your \",/*#__PURE__*/e(\"strong\",{children:\"offer\"})]})})]}),/*#__PURE__*/e(\"p\",{children:\"Depending on the industry, if you offer a service or a product, you will need to personalize your cold emails or not.\"}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization Offer Copywriting Targeting | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/g6FbpsZ2BUfSxEapLp6PEGuUSY.png\",srcSet:\"https://framerusercontent.com/images/g6FbpsZ2BUfSxEapLp6PEGuUSY.png?scale-down-to=512 512w,https://framerusercontent.com/images/g6FbpsZ2BUfSxEapLp6PEGuUSY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/g6FbpsZ2BUfSxEapLp6PEGuUSY.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"It's a ROI choice\"}),/*#__PURE__*/r(\"p\",{children:[\"Do you know your \",/*#__PURE__*/e(\"strong\",{children:\"Cold Email Personalization ROI\"}),\"? I bet you don't.\"]}),/*#__PURE__*/r(\"p\",{children:[\"When it comes to personalizing your cold emails, you need to consider if it's worth your \",/*#__PURE__*/e(\"strong\",{children:\"time, energy & money\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"Do you need to \",/*#__PURE__*/e(\"strong\",{children:\"hire someone\"}),\" to personalize your cold emails? (\",/*#__PURE__*/e(\"strong\",{children:\"Money\"}),\")\"]}),/*#__PURE__*/r(\"p\",{children:[\"Do you need to spend 4 hours per 300 prospects to come up with personalized emails? (\",/*#__PURE__*/e(\"strong\",{children:\"Time & Energy\"}),\").\"]}),/*#__PURE__*/e(\"p\",{children:\"Let's make an example of a cold email personalization comparison.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Personalized cold email ROI\"})}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"your offer cost: \",/*#__PURE__*/e(\"strong\",{children:\"$1000\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"cold emails sent: \",/*#__PURE__*/e(\"strong\",{children:\"1000\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"cold email cost (softwares): \",/*#__PURE__*/e(\"strong\",{children:\"$100\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"cold email personalization cost (virtual assistant at \",/*#__PURE__*/e(\"strong\",{children:\"$25/h\"}),\"): \",/*#__PURE__*/e(\"strong\",{children:\"$500\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"open rate because of personalization: \",/*#__PURE__*/e(\"strong\",{children:\"78%\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"reply rate because of personalization: \",/*#__PURE__*/e(\"strong\",{children:\"38%\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"average booking rate: \",/*#__PURE__*/e(\"strong\",{children:\"33%\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"average closing rate: \",/*#__PURE__*/e(\"strong\",{children:\"40%\"})]})})]}),/*#__PURE__*/r(\"p\",{children:[\"Out of \",/*#__PURE__*/e(\"strong\",{children:\"1000\"}),\" emails sent, you'll close about \",/*#__PURE__*/e(\"strong\",{children:\"39\"}),\" clients for a total value of \",/*#__PURE__*/e(\"strong\",{children:\"$39,000\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"Your personalized cold email ROI is \",/*#__PURE__*/e(\"strong\",{children:\"$65\"}),\". For every \",/*#__PURE__*/e(\"strong\",{children:\"$1\"}),\" spent, you'll make \",/*#__PURE__*/e(\"strong\",{children:\"$65\"}),\" dollars.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization ROI | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/1DLGV3JjLM7mmy6MrKPc9R7yKVA.png\",srcSet:\"https://framerusercontent.com/images/1DLGV3JjLM7mmy6MrKPc9R7yKVA.png?scale-down-to=512 512w,https://framerusercontent.com/images/1DLGV3JjLM7mmy6MrKPc9R7yKVA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/1DLGV3JjLM7mmy6MrKPc9R7yKVA.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Non-personalized cold email ROI\"}),\" \"]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"your offer cost: \",/*#__PURE__*/e(\"strong\",{children:\"$1000\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"cold email cost (softwares): \",/*#__PURE__*/e(\"strong\",{children:\"$100\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"cold email personalization cost (virtual assistant at $15/h): \",/*#__PURE__*/e(\"strong\",{children:\"$0\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"cold emails sent: \",/*#__PURE__*/e(\"strong\",{children:\"1000\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"open rate because of non-personalization: \",/*#__PURE__*/e(\"strong\",{children:\"55%\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"reply rate because of non-personalization: \",/*#__PURE__*/e(\"strong\",{children:\"7%\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"average booking rate: \",/*#__PURE__*/e(\"strong\",{children:\"33%\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"average closing rate: \",/*#__PURE__*/e(\"strong\",{children:\"40%\"})]})})]}),/*#__PURE__*/r(\"p\",{children:[\"Out of 1000 emails sent, you'll close about \",/*#__PURE__*/e(\"strong\",{children:\"5 clients\"}),\" for a total value of \",/*#__PURE__*/e(\"strong\",{children:\"$5,000\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[\"Your non-personalized cold email ROI is \",/*#__PURE__*/e(\"strong\",{children:\"$50\"}),\". For every \",/*#__PURE__*/e(\"strong\",{children:\"$1\"}),\" spent, you'll make \",/*#__PURE__*/e(\"strong\",{children:\"$50\"}),\" dollars.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization ROI for SaaS 2 | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/3ist8mAh4aNiW9s2Xu3PbACO8.png\",srcSet:\"https://framerusercontent.com/images/3ist8mAh4aNiW9s2Xu3PbACO8.png?scale-down-to=512 512w,https://framerusercontent.com/images/3ist8mAh4aNiW9s2Xu3PbACO8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3ist8mAh4aNiW9s2Xu3PbACO8.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/r(\"p\",{children:[\"With this very basic example, we can see that \",/*#__PURE__*/e(\"strong\",{children:\"personalizing cold emails can improve your results but comes at a cost\"}),\". \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"We tried to use realistic data.\"})}),/*#__PURE__*/e(\"h3\",{children:\"Service business vs SaaS companies\"}),/*#__PURE__*/r(\"p\",{children:[\"In our above example, we used an offer that brought home \",/*#__PURE__*/e(\"strong\",{children:\"$1000 per sale\"}),\". Let's assume here that it's not a recurring contract and that they will be no retention regardless of the offer being related to a service business or a SaaS company.\"]}),/*#__PURE__*/r(\"p\",{children:[\"With our example, the \",/*#__PURE__*/e(\"strong\",{children:\"cold email personalization ROI\"}),\" is interesting because $1000 is a high price. When it comes to service businesses (agencies, consulting firms, etc) offers are always in the \",/*#__PURE__*/e(\"strong\",{children:\"$1,000-$20,000\"}),\" range.\"]}),/*#__PURE__*/r(\"p\",{children:[\"But imagine you have a SaaS company with \",/*#__PURE__*/e(\"strong\",{children:\"subscription plans of $19/month\"}),\", you won't benefit from personalizing your cold emails.\"]}),/*#__PURE__*/r(\"p\",{children:[\"This is what the results would look like by just \",/*#__PURE__*/e(\"strong\",{children:\"replacing the $1000 offer by the $19/month one\"}),\". In this example let's assume \",/*#__PURE__*/e(\"strong\",{children:\"retention is for 12 month so the total annual contract value is $228\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"If cold emails are personalized\"}),\":\"]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Out of 1000 emails sent, you'll close about 5 clients for a total value of $\",/*#__PURE__*/e(\"strong\",{children:\"1,1140\"}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"For every $1 spent, you'll make \",/*#__PURE__*/e(\"strong\",{children:\"$11,4\"}),\" dollars.\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization ROI 2 | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/RQyIs7S0MYMNlVgrMA6tqaXNRc.png\",srcSet:\"https://framerusercontent.com/images/RQyIs7S0MYMNlVgrMA6tqaXNRc.png?scale-down-to=512 512w,https://framerusercontent.com/images/RQyIs7S0MYMNlVgrMA6tqaXNRc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/RQyIs7S0MYMNlVgrMA6tqaXNRc.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"If cold emails are not personalized\"}),\":\"]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Out of 1000 emails sent, you'll close about 39 clients for a total value of $\",/*#__PURE__*/e(\"strong\",{children:\"8,892\"}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"For every $1 spent, you'll make $\",/*#__PURE__*/e(\"strong\",{children:\"14,82\"}),\" dollars.\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization for SaaS | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/VFlr0gznuFe1aGhKPPlU8yrUo4.png\",srcSet:\"https://framerusercontent.com/images/VFlr0gznuFe1aGhKPPlU8yrUo4.png?scale-down-to=512 512w,https://framerusercontent.com/images/VFlr0gznuFe1aGhKPPlU8yrUo4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/VFlr0gznuFe1aGhKPPlU8yrUo4.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/r(\"p\",{children:[\"The leverage brought by personalization is \",/*#__PURE__*/e(\"strong\",{children:\"higher if you have a service business than if you have a SaaS product\"}),\". In that particular case, you'd \",/*#__PURE__*/e(\"strong\",{children:\"better send a large volume of non-personalized emails or semi-personalized ones\"}),\" rather taking the time to personalize your cold emails.\"]}),/*#__PURE__*/e(\"h3\",{children:\"You need to think about your Total Addressable Market (TAM)\"}),/*#__PURE__*/r(\"p\",{children:[\"You will be \",/*#__PURE__*/e(\"strong\",{children:\"forced\"}),\" to personalize your cold emails if you TAM is low.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Let's take \",/*#__PURE__*/e(\"strong\",{children:\"2 examples\"}),\".\"]}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"First scenario\"}),\":\"]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"you have a high paying offer of \",/*#__PURE__*/e(\"strong\",{children:\"$20,000\"}),\" one time\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"your total addressable market is \",/*#__PURE__*/e(\"strong\",{children:\"5000\"}),\" people\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"if you decide to be agressive with cold emails, you'll \",/*#__PURE__*/e(\"strong\",{children:\"saturate\"}),\" your target audience in 1 to 3 months. \"]})})]}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Conclusion\"}),\": considering your pricing, you'd be better off personalizing each email to convert as many prospects as possible into paying customers\"]}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Second scenario\"}),\":\"]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"you have a subscription plan of \",/*#__PURE__*/e(\"strong\",{children:\"$49 per month\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"your total addressable market is \",/*#__PURE__*/e(\"strong\",{children:\"1,000,000\"}),\" people\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"depending on how many emails you send per month, it will take you \",/*#__PURE__*/e(\"strong\",{children:\"months\"}),\", maybe \",/*#__PURE__*/e(\"strong\",{children:\"years to saturate\"}),\" your target audience\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"they will not even remember you by the time you re-initiate your campaign from the beginning\"})})]}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Conclusion\"}),\": in that case, you should \",/*#__PURE__*/e(\"strong\",{children:\"go for volume\"}),\" and send many non-personalized or semi-personalized cold emails.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How to personalize your cold emails\"}),/*#__PURE__*/e(\"p\",{children:\"There are many layer of personalization when it comes to cold emailing.\"}),/*#__PURE__*/e(\"h3\",{children:\"Personalization layer 1: hyper-personalization\"}),/*#__PURE__*/r(\"p\",{children:[\"This is by far the \",/*#__PURE__*/e(\"strong\",{children:\"most time consuming\"}),\" but also the most rewarding personalization process when it comes to cold email.\"]}),/*#__PURE__*/e(\"p\",{children:\"This is how I personally do it.\"}),/*#__PURE__*/e(\"h3\",{children:\"1: I aggregate my prospects posts on LinkedIn & Twitter into one place\"}),/*#__PURE__*/r(\"p\",{children:[\"Breakcold allows me to \",/*#__PURE__*/e(\"strong\",{children:\"regroup my prospects activities on social media\"}),\". I tend to like and comment the posts before as well.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization LinkedIn News | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/c27TcIWJ8haoEpAnA1bXyBeWMxc.gif\",srcSet:\"https://framerusercontent.com/images/c27TcIWJ8haoEpAnA1bXyBeWMxc.gif?scale-down-to=512 512w,https://framerusercontent.com/images/c27TcIWJ8haoEpAnA1bXyBeWMxc.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"2: I look at what prospects shared and craft a first line\"}),/*#__PURE__*/r(\"p\",{children:[\"I spend about 1 or 2 minutes looking at what my prospects are sharing on social media, then I write a \",/*#__PURE__*/e(\"strong\",{children:\"hyper-personalize cold email first line\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"3: I insert this line my cold email sequence first step\"}),/*#__PURE__*/r(\"p\",{children:[\"Once the line has been written, it will \",/*#__PURE__*/e(\"strong\",{children:\"automatically populate the first line\"}),\" in my cold email sequence.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Personalization layer 2: prospect segmentation\"}),/*#__PURE__*/r(\"p\",{children:[\"From my experience, this is the \",/*#__PURE__*/e(\"strong\",{children:\"best way to send cold emails at scale\"}),\" while still personalizing your cold emails.\"]}),/*#__PURE__*/e(\"p\",{children:\"So what is prospect segmentation? \"}),/*#__PURE__*/r(\"p\",{children:[\"It basically means that your prospects are \",/*#__PURE__*/e(\"strong\",{children:\"so well separated that you can craft a generic yet personalized email\"}),\" for different specific audiences.\"]}),/*#__PURE__*/r(\"p\",{children:[\"For example, you can craft a generic personalized email for \",/*#__PURE__*/e(\"strong\",{children:\"Fintech Startups in New York\"}),\". There might be 50 startups like this, not 1000 but \",/*#__PURE__*/e(\"strong\",{children:\"your message will resonate for all of them without you personalizing each email\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization Prospecting list segementation | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/nuPi5CyojUh1UOO2Mz9P20qCrM.png\",srcSet:\"https://framerusercontent.com/images/nuPi5CyojUh1UOO2Mz9P20qCrM.png?scale-down-to=512 512w,https://framerusercontent.com/images/nuPi5CyojUh1UOO2Mz9P20qCrM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/nuPi5CyojUh1UOO2Mz9P20qCrM.png 1288w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Personalization layer 3: creative variables\"}),/*#__PURE__*/r(\"p\",{children:[\"One good move that you can make is to come up with \",/*#__PURE__*/e(\"strong\",{children:\"creative variables\"}),\" that will be so specific that prospects will be obliged to think that the cold email they received was tailored to them.\"]}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"For example\"}),\":\"]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"you can use the name of one of their employee name as a \",/*#__PURE__*/e(\"strong\",{children:\"variable\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"you prepare a CSV where the \",/*#__PURE__*/e(\"strong\",{children:\"employee name\"}),\" is different for each prospect\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"when sending your campaign, each email will use a \",/*#__PURE__*/e(\"strong\",{children:\"different variable\"})]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization Creative Variables | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ffUMBUw0WEItbzRMeHPHhhUhEIw.png\",srcSet:\"https://framerusercontent.com/images/ffUMBUw0WEItbzRMeHPHhhUhEIw.png?scale-down-to=512 512w,https://framerusercontent.com/images/ffUMBUw0WEItbzRMeHPHhhUhEIw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ffUMBUw0WEItbzRMeHPHhhUhEIw.png 1080w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Personalization layer 4: smart PS lines\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/cold-email-ps-lines/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"Smart PS lines\"})}),\" use some variables to \",/*#__PURE__*/e(\"strong\",{children:\"trick prospects mind\"}),\" into thinking that the cold emails were \",/*#__PURE__*/e(\"strong\",{children:\"tailored\"}),\" to them.\"]}),/*#__PURE__*/r(\"p\",{children:[\"A classic example is to use the \",/*#__PURE__*/e(\"strong\",{children:\"location\"}),\" of your prospect like below.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization PS Lines | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/uf3LEJw5XyJMBCt7hGgYktOTFo.png\",srcSet:\"https://framerusercontent.com/images/uf3LEJw5XyJMBCt7hGgYktOTFo.png?scale-down-to=512 512w,https://framerusercontent.com/images/uf3LEJw5XyJMBCt7hGgYktOTFo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/uf3LEJw5XyJMBCt7hGgYktOTFo.png 1080w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Personalization layer 5: images\"}),/*#__PURE__*/r(\"p\",{children:[\"Images, \",/*#__PURE__*/e(\"strong\",{children:\"memes in particular\"}),\" are great ways to add some layer of personalization. You can craft a unique image for each prospect or build a generic one for a specific segment of your buyer persona.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Personalization layer 6: videos\"}),/*#__PURE__*/r(\"p\",{children:[\"The current trend is to \",/*#__PURE__*/e(\"strong\",{children:\"send loom videos\"}),\" to prospects. It takes time to register one video per prospect but \",/*#__PURE__*/e(\"strong\",{children:\"some softwares like\"}),\" \",/*#__PURE__*/e(n,{href:\"https://www.widevo.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"Widevo\"})}),\" allow you to make this at scale.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization Widevo | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/cxIvZCPHrwOPkglr8GjBMpkdw.png\",srcSet:\"https://framerusercontent.com/images/cxIvZCPHrwOPkglr8GjBMpkdw.png?scale-down-to=512 512w,https://framerusercontent.com/images/cxIvZCPHrwOPkglr8GjBMpkdw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cxIvZCPHrwOPkglr8GjBMpkdw.png 1629w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Personalization layer 7: AI first lines\"}),/*#__PURE__*/r(\"p\",{children:[\"Ai first lines are \",/*#__PURE__*/e(n,{href:\"https://www.breakcold.com/blog/cold-email-first-line-opening-lines/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"email opening lines\"})}),\" generated by AI, here's an easy process to use them.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1\\xb0) Select how many prospects you want with Breakcold\"}),/*#__PURE__*/e(\"h3\",{children:\"2\\xb0) Generate the first lines with the auto-mode\"}),/*#__PURE__*/e(\"h3\",{children:\"3\\xb0) Take 1 hour to review 200 prospects and pick your favorite line out of the 4 generated\"}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization Order of First Lines | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/6ku0TRlgDq46esEuROdkUkx7c.gif\",srcSet:\"https://framerusercontent.com/images/6ku0TRlgDq46esEuROdkUkx7c.gif?scale-down-to=512 512w,https://framerusercontent.com/images/6ku0TRlgDq46esEuROdkUkx7c.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"4\\xb0) Use the icebreaker as a variable in your sequence\"}),/*#__PURE__*/e(\"img\",{alt:\"Cold Email Personalization Custom Variables | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/3w4kwwbXHO4D4d3U1WHnQaJGwcY.gif\",srcSet:\"https://framerusercontent.com/images/3w4kwwbXHO4D4d3U1WHnQaJGwcY.gif?scale-down-to=512 512w,https://framerusercontent.com/images/3w4kwwbXHO4D4d3U1WHnQaJGwcY.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Other questions about cold email personalization\"}),/*#__PURE__*/e(\"p\",{children:\"This is a selection of questions I received the most frequently during demo calls of Breakcold.\"}),/*#__PURE__*/e(\"h3\",{children:\"How can I write personalized cold emails?\"}),/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"You can write personalized cold emails by\"}),\":\"]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"listening to podcast about your prospects\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"reading blogposts they wrote\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"looking at their LinkedIn or Twitter profile\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"watching YouTube videos your prospects made\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Should I use opening lines made by AI?\"}),/*#__PURE__*/r(\"p\",{children:[\"Long story short, AI first lines are only useful if you're doing cold emailing at scale in my opinion and that your \",/*#__PURE__*/e(\"strong\",{children:\"total addressable market is very large\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"They will ne be as performing as hand-written first lines but you can save so much time on adding a personalization layer to your cold emails that it's worth doing.\"})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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