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  "sourcesContent": ["import{jsx as e,jsxs as n}from\"react/jsx-runtime\";import{Link as t}from\"framer\";import{motion as o}from\"framer-motion\";import*as i from\"react\";export const richText=/*#__PURE__*/n(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/2psdYBxSIoqVh0JNgTJoVuAH98.png\",srcSet:\"https://framerusercontent.com/images/2psdYBxSIoqVh0JNgTJoVuAH98.png?scale-down-to=512 512w,https://framerusercontent.com/images/2psdYBxSIoqVh0JNgTJoVuAH98.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2psdYBxSIoqVh0JNgTJoVuAH98.png 1280w\"}),/*#__PURE__*/e(\"h2\",{children:\"Introduction\"}),/*#__PURE__*/n(\"p\",{children:[\"Social Selling is \",/*#__PURE__*/e(\"strong\",{children:\"easy\"}),\". Yes, you read correctly it's easy if you study the \",/*#__PURE__*/e(\"strong\",{children:\"right examples\"}),\"!\"]}),/*#__PURE__*/n(\"p\",{children:[\"To put in my place my own \",/*#__PURE__*/e(\"strong\",{children:\"social selling strategy\"}),\" on both LinkedIn and Twitter, I've studied many social sellers out there. \"]}),/*#__PURE__*/n(\"p\",{children:[\"This article won't talk about some aspects of social selling that we \",/*#__PURE__*/e(\"strong\",{children:\"already covered\"}),\" with this two articles:\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-linkedin/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"how to do social selling with LinkedIn\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-twitter/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"how to do social selling with Twitter\"})})})})]}),/*#__PURE__*/e(\"h2\",{children:\"1\\xb0) Social Selling Example with Justin Welsh: a content marketing approach\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://www.justinwelsh.me/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Justin Welsh\"})}),\" is well-known in the social selling space. He started doing social selling exclusively with LinkedIn before expanding lately on Twitter.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Justin Welsh | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/eUbMBocGFtjexCi3fWRgdY4jCZk.png\",srcSet:\"https://framerusercontent.com/images/eUbMBocGFtjexCi3fWRgdY4jCZk.png?scale-down-to=512 512w,https://framerusercontent.com/images/eUbMBocGFtjexCi3fWRgdY4jCZk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eUbMBocGFtjexCi3fWRgdY4jCZk.png 1348w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"His strategy on LinkedIn\"}),/*#__PURE__*/n(\"p\",{children:[\"Justin's \",/*#__PURE__*/e(\"strong\",{children:\"strategy on LinkedIn\"}),\" is to \",/*#__PURE__*/e(\"strong\",{children:\"maximize profile views\"}),\" as possible to ultimately sell his info-products. To achieve that, he applies the below principles.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples LinkedIn | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/13io3CjtCRRjhGwCRj3mDmrxw.png\",srcSet:\"https://framerusercontent.com/images/13io3CjtCRRjhGwCRj3mDmrxw.png?scale-down-to=512 512w,https://framerusercontent.com/images/13io3CjtCRRjhGwCRj3mDmrxw.png 807w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Consistency of the posts\"})}),/*#__PURE__*/n(\"p\",{children:[\"For almost \",/*#__PURE__*/e(\"strong\",{children:\"3 years\"}),\" in a row now, Justin posted \",/*#__PURE__*/e(\"strong\",{children:\"every single day\"}),\" on LinkedIn. That's a massive posting \",/*#__PURE__*/e(\"strong\",{children:\"streak\"}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"LinkedIn algorithm loves \",/*#__PURE__*/e(\"strong\",{children:\"consistency\"}),\" and will push more you content in the long-run. Moreover, if you post every single day people \",/*#__PURE__*/e(\"strong\",{children:\"will remember you over time\"}),\", that's how you build online authority.\"]}),/*#__PURE__*/n(\"p\",{children:[\"People will like your posts (i.e. \",/*#__PURE__*/e(\"strong\",{children:\"giving you reach\"}),\") because they like you / or became a recurring person in their feed.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Consistency | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/v8a9h9wzhWZiD1i1Q28TP3xBo8.png\",srcSet:\"https://framerusercontent.com/images/v8a9h9wzhWZiD1i1Q28TP3xBo8.png?scale-down-to=512 512w,https://framerusercontent.com/images/v8a9h9wzhWZiD1i1Q28TP3xBo8.png 782w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2/ Engage with his comments\"})}),/*#__PURE__*/n(\"p\",{children:[\"Justin Welsh has 1 simple rule about his social selling on LinkedIn, \",/*#__PURE__*/e(\"strong\",{children:\"engaging with his audience\"}),\" on every post.\"]}),/*#__PURE__*/n(\"p\",{children:[\"The first hour after his posts are live, \",/*#__PURE__*/e(\"strong\",{children:\"he engages with all the comments\"}),\", no matter who you are (LinkedIn follower, LinkedIn connection or not).\"]}),/*#__PURE__*/n(\"p\",{children:[\"This is valuable for \",/*#__PURE__*/e(\"strong\",{children:\"smaller accounts\"}),\" who get replies for a 'big' account and will \",/*#__PURE__*/e(\"strong\",{children:\"encourage them\"}),\" to comment even more under his posts in the future. \"]}),/*#__PURE__*/n(\"p\",{children:[\"By rewarding the early comments under his \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn posts\"}),\", Justin \",/*#__PURE__*/e(\"strong\",{children:\"amplifies quickly\"}),\" the reach of his posts but also amplifies the reach of those smaller accounts, it's a \",/*#__PURE__*/e(\"strong\",{children:\"win win strategy\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Engagement LinkedIn | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/AYO8oS6igHccX2RHf17PsfdKGHQ.png\",srcSet:\"https://framerusercontent.com/images/AYO8oS6igHccX2RHf17PsfdKGHQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/AYO8oS6igHccX2RHf17PsfdKGHQ.png 536w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"3/ Recycling LinkedIn posts every 6 months\"})}),/*#__PURE__*/e(\"p\",{children:\"I do the same under my Twitter account. Basically Justin recycle every 6 months the posts that performed well during his account.\"}),/*#__PURE__*/n(\"p\",{children:[\"Either he just \",/*#__PURE__*/e(\"strong\",{children:\"republishes\"}),\" the exact same post (1) or he \",/*#__PURE__*/e(\"strong\",{children:\"tweaks\"}),\" the message a little bit (2). \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"4/ Sell 1%, give free value 99%\"})}),/*#__PURE__*/n(\"p\",{children:[\"Although Justin has clear objectives with his online presence (as stated in his \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn headline\"}),\"), he's definitely \",/*#__PURE__*/e(\"strong\",{children:\"not a pushy social seller\"}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"It's total opposite, I would say that he's actively selling his courses \",/*#__PURE__*/e(\"strong\",{children:\"1%\"}),\" of the time and the \",/*#__PURE__*/e(\"strong\",{children:\"99%\"}),\" remaining are to give \",/*#__PURE__*/e(\"strong\",{children:\"as much value as possible\"}),\" to his LinkedIn audience.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Products | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/obe2dTNHv68HiqKlFb3acETkc.png\",srcSet:\"https://framerusercontent.com/images/obe2dTNHv68HiqKlFb3acETkc.png?scale-down-to=512 512w,https://framerusercontent.com/images/obe2dTNHv68HiqKlFb3acETkc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/obe2dTNHv68HiqKlFb3acETkc.png 1348w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"4/ Repurposing his Twitter Thread into LinkedIn carrousels\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"LinkedIn carousels\"}),\" perform really well on LinkedIn. However, they take some time to be built. That's why Justin decided to repurpose his \",/*#__PURE__*/e(\"strong\",{children:\"top performing Twitter threads\"}),\" into LinkedIn carousels.\"]}),/*#__PURE__*/e(\"p\",{children:\"Low efforts, big rewards.\"}),/*#__PURE__*/n(\"p\",{children:[\"He has \",/*#__PURE__*/e(\"strong\",{children:\"different audiences\"}),\" between LinkedIn & Twitter, so this social selling strategy does makes sense.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Repurpose LinkedIn Twitter | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/v50i127PykYugyxmTr5PDSpkPw.png\",srcSet:\"https://framerusercontent.com/images/v50i127PykYugyxmTr5PDSpkPw.png 570w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"His strategy on Twitter\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Writing powerful Threads\"})}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Twitter Thread | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/MpQoXpOYgQfeV6ZgXg8WsQCexA.png\",srcSet:\"https://framerusercontent.com/images/MpQoXpOYgQfeV6ZgXg8WsQCexA.png?scale-down-to=512 512w,https://framerusercontent.com/images/MpQoXpOYgQfeV6ZgXg8WsQCexA.png 602w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[\"Twitter threads are how you grow on Twitter, they are great \",/*#__PURE__*/e(\"strong\",{children:\"social selling weapons\"}),\" to generate more \",/*#__PURE__*/e(\"strong\",{children:\"leads\"}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"From my research, I noticed that Justin posts about \",/*#__PURE__*/e(\"strong\",{children:\"2 up to 3 threads\"}),\" per week which is massive!\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2/ Repurposing top performing LinkedIn posts into Tweets and vice-versa\"})}),/*#__PURE__*/e(\"p\",{children:\"Justin is all about repurposing content. Writing content takes tons of energy, so why not using to its fullest potential?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"In Version A, Justin talked about his imposter syndrome newsletter:\"})}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Repurpose Content A | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/6KFdMZQCGklCfISN5LXrcUH2h4.png\",srcSet:\"https://framerusercontent.com/images/6KFdMZQCGklCfISN5LXrcUH2h4.png?scale-down-to=512 512w,https://framerusercontent.com/images/6KFdMZQCGklCfISN5LXrcUH2h4.png 602w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"In Version B, Justin repurposed on LinkedIn the same tweet with a few tweaks:\"})}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Repurpose Content B | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/rKuiXXhiQ8PwL2ELyU0NeAT2wY.png\",srcSet:\"https://framerusercontent.com/images/rKuiXXhiQ8PwL2ELyU0NeAT2wY.png?scale-down-to=512 512w,https://framerusercontent.com/images/rKuiXXhiQ8PwL2ELyU0NeAT2wY.png 564w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[\"Thanks to all these social selling strategies, Justin Welsh is averaging between \",/*#__PURE__*/e(\"strong\",{children:\"$1,000,000\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"$2,000,0000\"}),\" per year!\"]}),/*#__PURE__*/e(\"h2\",{children:\"2\\xb0) Social Selling Example with Arnaud Belinga (Breakcold): a sales prospecting approach\"}),/*#__PURE__*/n(\"p\",{children:[\"This series of social selling examples are ones that I used to spread the word about our B2B SaaS for sales prospecting: \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Breakcold\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Twitter Tweets | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/BPpGdoC2skf7CmnaFsuG1iujKg.png\",srcSet:\"https://framerusercontent.com/images/BPpGdoC2skf7CmnaFsuG1iujKg.png?scale-down-to=512 512w,https://framerusercontent.com/images/BPpGdoC2skf7CmnaFsuG1iujKg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/BPpGdoC2skf7CmnaFsuG1iujKg.png 1441w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"My strategy for Twitter\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Secret to go from 0 to 8000 followers in 6 months\"})}),/*#__PURE__*/n(\"p\",{children:[\"I went from \",/*#__PURE__*/e(\"strong\",{children:\"0 Twitter followers\"}),\" to more than 8000 in the span of \",/*#__PURE__*/e(\"strong\",{children:\"6 months\"}),\". I used one specific \",/*#__PURE__*/e(\"strong\",{children:\"social selling technique\"}),\" to reach that.\"]}),/*#__PURE__*/n(\"p\",{children:[\"What I mainly did was to engage with my top & most active twitter followers as well as \",/*#__PURE__*/e(\"strong\",{children:\"engaging\"}),\" with big accounts. For that I used the \",/*#__PURE__*/e(\"strong\",{children:\"list feature\"}),\" of Twitter to build engagement lists.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Twitter Engagement Lists | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ODRuC1yuUHQgua3lP2ZCIF8rY.png\",srcSet:\"https://framerusercontent.com/images/ODRuC1yuUHQgua3lP2ZCIF8rY.png?scale-down-to=512 512w,https://framerusercontent.com/images/ODRuC1yuUHQgua3lP2ZCIF8rY.png 599w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"My 2 Twitter engagement lists\"})}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Twitter Engagement List | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/OEgKi5Dikh7YQ9xl9iTxysjZYrQ.png\",srcSet:\"https://framerusercontent.com/images/OEgKi5Dikh7YQ9xl9iTxysjZYrQ.png 630w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"This is how it looks once you're inside a list\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"3 tweets a day\"})}),/*#__PURE__*/n(\"p\",{children:[\"I use \",/*#__PURE__*/e(t,{href:\"https://threadstart.io/dashboard\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Threadstart\"})}),\" to schedule my tweets, love this tool!\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Why 3 tweets a day?\"}),\" Because out of the 3 you schedule, you will have \",/*#__PURE__*/e(\"strong\",{children:\"one\"}),\" that will perform well. You basically \",/*#__PURE__*/e(\"strong\",{children:\"maximize chances\"}),\" to have some reach every day.\"]}),/*#__PURE__*/n(\"p\",{children:[\"But that's not all, the \",/*#__PURE__*/e(\"strong\",{children:\"3 tweets strategy\"}),\" is also great to put int place \",/*#__PURE__*/e(\"strong\",{children:\"BOFU\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"MOFU\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"TOFU\"}),\" social selling strategy.\"]}),/*#__PURE__*/n(\"p\",{children:[\"3 tweets per day shouldn't take you more than \",/*#__PURE__*/e(\"strong\",{children:\"30 minutes\"}),\" per day.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Twitter | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/8HvmpTn431EQeG7lQqxAbZp14M.png\",srcSet:\"https://framerusercontent.com/images/8HvmpTn431EQeG7lQqxAbZp14M.png?scale-down-to=512 512w,https://framerusercontent.com/images/8HvmpTn431EQeG7lQqxAbZp14M.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/8HvmpTn431EQeG7lQqxAbZp14M.png 1160w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"3/ Using topic keywords in my tweets\"})}),/*#__PURE__*/n(\"p\",{children:[\"I think that's my favorite '\",/*#__PURE__*/e(\"strong\",{children:\"Twitter hack\"}),\"' that people don't talk about enough to increase reach.\"]}),/*#__PURE__*/n(\"p\",{children:[\"I you use certain keywords in your tweets, known as \",/*#__PURE__*/e(\"strong\",{children:\"'Topic' keywords\"}),\", you will have a better reach by default. That's why \",/*#__PURE__*/e(\"strong\",{children:\"some social sellers\"}),\" keep repeating the world 'marketing' or 'startup' for example in their tweets.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Special Keywords | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/G3eUzENRN5fW8Zn3iRe02ym0E.png\",srcSet:\"https://framerusercontent.com/images/G3eUzENRN5fW8Zn3iRe02ym0E.png?scale-down-to=512 512w,https://framerusercontent.com/images/G3eUzENRN5fW8Zn3iRe02ym0E.png 604w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"My strategy for LinkedIn\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"LinkedIn sales prospecting\"}),\" is a special game. You need to be hyper-organize, that's why I use \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/features/social-selling-software/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Breakcold Social Selling Feed\"})}),\" to handle that.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Put prospects into lists\"})}),/*#__PURE__*/n(\"p\",{children:[\"I've built several different lists in my \",/*#__PURE__*/e(\"strong\",{children:\"sales CRM\"}),\" to be able to engage with them throughout their whole \",/*#__PURE__*/e(\"strong\",{children:\"sales cycle\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples CRM | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/tzfhLXgiq5ID1bKFZBboHHxLo.png\",srcSet:\"https://framerusercontent.com/images/tzfhLXgiq5ID1bKFZBboHHxLo.png?scale-down-to=512 512w,https://framerusercontent.com/images/tzfhLXgiq5ID1bKFZBboHHxLo.png 668w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2/ Build a sales pipeline\"})}),/*#__PURE__*/n(\"p\",{children:[\"Then I assign sales tags to my \",/*#__PURE__*/e(\"strong\",{children:\"leads\"}),\", my tags look like this:\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"cold lead\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"engaged\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"called\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"replied\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"closed\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Sales Pipeline | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/1yiH7mLxLfKTBtSQdG8EVEgtiIw.png\",srcSet:\"https://framerusercontent.com/images/1yiH7mLxLfKTBtSQdG8EVEgtiIw.png?scale-down-to=512 512w,https://framerusercontent.com/images/1yiH7mLxLfKTBtSQdG8EVEgtiIw.png 932w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"3/ Building relationships with prospect before reaching out\"})}),/*#__PURE__*/n(\"p\",{children:[\"Before reaching out to prospects, I will scroll my \",/*#__PURE__*/e(\"strong\",{children:\"social selling feed\"}),\" to \",/*#__PURE__*/e(\"strong\",{children:\"like\"}),\" & \",/*#__PURE__*/e(\"strong\",{children:\"comment\"}),\" the LinkedIn posts of the leads.\"]}),/*#__PURE__*/e(\"img\",{alt:\"How I do Social Selling | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/kkOwCjBRN2ZW5OQuP5FhO5mhBg.gif\",srcSet:\"https://framerusercontent.com/images/kkOwCjBRN2ZW5OQuP5FhO5mhBg.gif?scale-down-to=512 512w,https://framerusercontent.com/images/kkOwCjBRN2ZW5OQuP5FhO5mhBg.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"4/ Building relationships with prospect until a deal is closed\"})}),/*#__PURE__*/n(\"p\",{children:[\"Once I engaged with prospects on LinkedIn, I send them a \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/cold-email/cold-email/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"cold email\"})}),\" or a \",/*#__PURE__*/e(\"strong\",{children:\"Linkedin direct message\"}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"The good thing about Breakcold is that it aggregates the \",/*#__PURE__*/e(\"strong\",{children:\"company news\"}),\" when I'm about to reach out so I can craft a \",/*#__PURE__*/e(\"strong\",{children:\"hyper-personalize cold message\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Using company news in Social Selling| Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif\",srcSet:\"https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif?scale-down-to=512 512w,https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"LinkedIn company news populate\"})}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Sending Messages | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/HbzsmTlqb6BBDrwmCBJLxQ3XjY.gif\",srcSet:\"https://framerusercontent.com/images/HbzsmTlqb6BBDrwmCBJLxQ3XjY.gif?scale-down-to=512 512w,https://framerusercontent.com/images/HbzsmTlqb6BBDrwmCBJLxQ3XjY.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"I can choose between a cold email or cold DM\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"5/ Building relationships with prospects after the deal is closed\"})}),/*#__PURE__*/n(\"p\",{children:[\"Once the \",/*#__PURE__*/e(\"strong\",{children:\"deal is closed\"}),\", I will keep engaging with my clients because avoiding churn is super important. \",/*#__PURE__*/e(\"strong\",{children:\"Retention\"}),\" is more crucial than \",/*#__PURE__*/e(\"strong\",{children:\"acquisition\"}),\" in my opinion.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Building a \",/*#__PURE__*/e(\"strong\",{children:\"B2B relationship\"}),\" with prospects will always make the difference.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Building a Sales Pipeline in Social Selling | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/5BhOAMi4f7qGBftR2PvSb3O4QRE.gif\",srcSet:\"https://framerusercontent.com/images/5BhOAMi4f7qGBftR2PvSb3O4QRE.gif?scale-down-to=512 512w,https://framerusercontent.com/images/5BhOAMi4f7qGBftR2PvSb3O4QRE.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Social selling feed adapts to the chosen sales tag\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"3\\xb0) Social Selling Example with Will Allred (Lavender.ai)\"}),/*#__PURE__*/n(\"p\",{children:[\"Will Allred is one of the \",/*#__PURE__*/e(\"strong\",{children:\"Kings of Social Selling on LinkedIn\"}),\" if you want my opinion. His company (Lavender) and him are doing it perfectly.\"]}),/*#__PURE__*/e(\"h3\",{children:\"His strategy on LinkedIn\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Consistency in in main topic: cold emailing\"})}),/*#__PURE__*/n(\"p\",{children:[\"Some people mention in their \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn profile\"}),\" what they talk about using \",/*#__PURE__*/e(\"strong\",{children:\"hashtags\"}),\" #. However, not all of them actually talk about what they mentioned but Will is absolutely killing it with specific \",/*#__PURE__*/e(\"strong\",{children:\"cold email posts\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Cold Email | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/obzYCNgsFJk6yq2JjqBfygSCsY.png\",srcSet:\"https://framerusercontent.com/images/obzYCNgsFJk6yq2JjqBfygSCsY.png?scale-down-to=512 512w,https://framerusercontent.com/images/obzYCNgsFJk6yq2JjqBfygSCsY.png 814w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[\"In terms of social selling, it might generates him so \",/*#__PURE__*/e(\"strong\",{children:\"many leads\"}),\" as most of his posts are directly linked to his main business: Lavender which is an \",/*#__PURE__*/e(\"strong\",{children:\"email copywriting assistant\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples LinkedIn Post | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/rpzuxGOM0wycHUmb6rpVWFHQSkU.png\",srcSet:\"https://framerusercontent.com/images/rpzuxGOM0wycHUmb6rpVWFHQSkU.png?scale-down-to=512 512w,https://framerusercontent.com/images/rpzuxGOM0wycHUmb6rpVWFHQSkU.png 572w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2/ Memorable branding with employees\"})}),/*#__PURE__*/n(\"p\",{children:[\"Will Allred \",/*#__PURE__*/e(\"strong\",{children:\"personal branding\"}),\" is memorable and \",/*#__PURE__*/e(\"strong\",{children:\"on par\"}),\" with Lavender's branding. Once they started \",/*#__PURE__*/e(\"strong\",{children:\"having employees\"}),\", they reproduce what makes them unique on each profile.\"]}),/*#__PURE__*/n(\"p\",{children:[\"It's like a little \",/*#__PURE__*/e(\"strong\",{children:\"army of social sellers\"}),\", I love it!\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Employees Strategy | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/22JCtabg5JlvBJfFFsbUYLsXxE.png\",srcSet:\"https://framerusercontent.com/images/22JCtabg5JlvBJfFFsbUYLsXxE.png?scale-down-to=512 512w,https://framerusercontent.com/images/22JCtabg5JlvBJfFFsbUYLsXxE.png 516w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"His strategy on Tik Tok\"}),/*#__PURE__*/n(\"p\",{children:[\"Tikt Tok is \",/*#__PURE__*/e(\"strong\",{children:\"underrated channel for social selling\"}),\", the gen Z is coming strong in the \",/*#__PURE__*/e(\"strong\",{children:\"B2B space\"}),\", don't forget them.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Repurposing old LinkedIn content\"})}),/*#__PURE__*/n(\"p\",{children:[\"On Tik Tok, Will shares \",/*#__PURE__*/e(\"strong\",{children:\"cold email tips\"}),\" that he initially gave on LinkedIn or create new ones.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Tik Tok | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/6zQLXY0xMLJEiK3kZ8TU4i9dIAU.png\",srcSet:\"https://framerusercontent.com/images/6zQLXY0xMLJEiK3kZ8TU4i9dIAU.png?scale-down-to=512 512w,https://framerusercontent.com/images/6zQLXY0xMLJEiK3kZ8TU4i9dIAU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/6zQLXY0xMLJEiK3kZ8TU4i9dIAU.png 1141w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2/ Using that content as a LinkedIn post\"})}),/*#__PURE__*/n(\"p\",{children:[\"Will authority is not big yet on Tik Tok as a \",/*#__PURE__*/e(\"strong\",{children:\"social seller\"}),\" but he's strong on LinkedIn, that's why he made the smart move to repurpose his Tik Tok videos into \",/*#__PURE__*/e(\"strong\",{children:\"Linkedin video posts\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Look at these two screenshots, it works like a charm - the engagement is massive:\"}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples LinkedIn Tik Tok | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/zBSaCbn2bPcIKPj5xyfSiH5tow.png\",srcSet:\"https://framerusercontent.com/images/zBSaCbn2bPcIKPj5xyfSiH5tow.png?scale-down-to=512 512w,https://framerusercontent.com/images/zBSaCbn2bPcIKPj5xyfSiH5tow.png 574w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Will Allred | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/3ELCJIJHN2L6Sv2IxMbJBOYGpw8.png\",srcSet:\"https://framerusercontent.com/images/3ELCJIJHN2L6Sv2IxMbJBOYGpw8.png 565w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"4\\xb0) Social Selling Example with Cold Email Wizard\"}),/*#__PURE__*/n(\"p\",{children:[\"Cold Email Wizard, aka \",/*#__PURE__*/e(\"strong\",{children:\"Daniel Fazio\"}),\" is the \",/*#__PURE__*/e(\"strong\",{children:\"number one cold emailing account\"}),\" on Twitter. He has built incredible authority is the agency space in particular.\"]}),/*#__PURE__*/e(\"h3\",{children:\"His strategy on Twitter\"}),/*#__PURE__*/n(\"p\",{children:[\"Daniel chose an \",/*#__PURE__*/e(\"strong\",{children:\"original\"}),\" approach to Twitter that is now a \",/*#__PURE__*/e(\"strong\",{children:\"standard\"}),\" for new entrants.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Choosing a strategic Twitter name that ranks\"})}),/*#__PURE__*/e(\"p\",{children:\"By choosing the name Cold Email Wizard, Daniel made a great move because:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"people know straight away what the account is about\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"it helps him rank in the twitter search bar\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Cold Email Wizard | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/SiJzNAUymJKlfIrQbvgduC0m5OQ.png\",srcSet:\"https://framerusercontent.com/images/SiJzNAUymJKlfIrQbvgduC0m5OQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/SiJzNAUymJKlfIrQbvgduC0m5OQ.png 623w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[\"It also created some \",/*#__PURE__*/e(\"strong\",{children:\"speculations\"}),\" about the \",/*#__PURE__*/e(\"strong\",{children:\"identity\"}),\" of the twitter account and led to some interesting videos.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Using a Pseudo | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/sANJs9wGmTZSIqwqW7qTgmPohtg.png\",srcSet:\"https://framerusercontent.com/images/sANJs9wGmTZSIqwqW7qTgmPohtg.png?scale-down-to=512 512w,https://framerusercontent.com/images/sANJs9wGmTZSIqwqW7qTgmPohtg.png 730w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2/ Giving tons of value threads about cold emailing\"})}),/*#__PURE__*/n(\"p\",{children:[\"Cold Email Wizard is all about giving massive value to \",/*#__PURE__*/e(\"strong\",{children:\"attract leads\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"grow his audience\"}),\", it's a fairly simple but yet effective social selling strategy. \"]}),/*#__PURE__*/e(\"p\",{children:\"For that, he uses massive threads that can worth a lot of money just by themselves.\"}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Valuable Threads | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/2T20DRi9IKRUW8doKfgV6kqRq4.png\",srcSet:\"https://framerusercontent.com/images/2T20DRi9IKRUW8doKfgV6kqRq4.png 605w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[\"In each thread and in top performing tweets, he uses clear \",/*#__PURE__*/e(\"strong\",{children:\"call to actions\"}),\" to promote his info-products or paid community.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Call to Action | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/NDVD7woCoFz08ZNBbnL7nwj9U.png\",srcSet:\"https://framerusercontent.com/images/NDVD7woCoFz08ZNBbnL7nwj9U.png?scale-down-to=512 512w,https://framerusercontent.com/images/NDVD7woCoFz08ZNBbnL7nwj9U.png 604w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"3/ Engaging like crazy with people\"})}),/*#__PURE__*/n(\"p\",{children:[\"The audience surrounding Daniel is HUGE, so how do you keep all these people engage with you? You \",/*#__PURE__*/e(\"strong\",{children:\"engage\"}),\" a lot with them.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Daniel takes the time to reply to many of his supporters under his tweets but also spend tons of hours in his \",/*#__PURE__*/e(\"strong\",{children:\"DMs\"}),\" answering some questions.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"4/ Not being shy to DM many people\"})}),/*#__PURE__*/n(\"p\",{children:[\"Before \",/*#__PURE__*/e(\"strong\",{children:\"selling cold email courses\"}),\" and helping people succeed, Daniel spent countless hours \",/*#__PURE__*/e(\"strong\",{children:\"doing sales prospecting\"}),\" by sending \",/*#__PURE__*/e(\"strong\",{children:\"direct messages (DMs)\"}),\" on Instagram but also on Twitter when he was starting out.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Sending DM | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/bqXAmKHCDTtn284VwisYxtlveI.png\",srcSet:\"https://framerusercontent.com/images/bqXAmKHCDTtn284VwisYxtlveI.png?scale-down-to=512 512w,https://framerusercontent.com/images/bqXAmKHCDTtn284VwisYxtlveI.png 604w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"His strategy on YouTube\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Sharing his story in full transparency\"})}),/*#__PURE__*/n(\"p\",{children:[\"Cold Email Wizard is \",/*#__PURE__*/e(\"strong\",{children:\"no BS\"}),\" compare to many courses out there, that's why he worked so well.\"]}),/*#__PURE__*/n(\"p\",{children:[\"He recently started sharing all the details of his journey which builds trust a lot and that's \",/*#__PURE__*/e(\"strong\",{children:\"key for social selling\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Youtube | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Lgpk6fv9SfyRJIm3X6LvVLiCY.png\",srcSet:\"https://framerusercontent.com/images/Lgpk6fv9SfyRJIm3X6LvVLiCY.png?scale-down-to=512 512w,https://framerusercontent.com/images/Lgpk6fv9SfyRJIm3X6LvVLiCY.png 724w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2/ Effective loom videos instead of high-production\"})}),/*#__PURE__*/e(\"p\",{children:\"In all the videos he records, he doesn't use any fancy tech, only loom videos\"}),/*#__PURE__*/e(\"h2\",{children:\"5\\xb0) Social Selling Example with Trumpet\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tactic of the CEO: Rory Sadler\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Being smart about the brand\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://www.sendtrumpet.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Trumpet\"})}),\" is \",/*#__PURE__*/e(\"strong\",{children:\"sales tool for SDRs & BDRs\"}),\". With such a name, you have plenty of possibilities when it comes to \",/*#__PURE__*/e(\"strong\",{children:\"personal branding\"}),\" for social selling.\"]}),/*#__PURE__*/n(\"p\",{children:[\"You can see that \",/*#__PURE__*/e(\"strong\",{children:\"Rory\"}),\" heavily used the trumpet emoji to be memorable when you scroll your \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn feed\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Personal Branding | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/6xuhe7wHbOeySyBkMGPpeyTb52g.png\",srcSet:\"https://framerusercontent.com/images/6xuhe7wHbOeySyBkMGPpeyTb52g.png?scale-down-to=512 512w,https://framerusercontent.com/images/6xuhe7wHbOeySyBkMGPpeyTb52g.png 742w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2/ Using his background in sales to share stories & insides\"})}),/*#__PURE__*/n(\"p\",{children:[\"Posting content is one of the aspects of \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-linkedin/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social selling on LinkedIn\"})}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"Top performing content for social selling are ones that bring you \",/*#__PURE__*/e(\"strong\",{children:\"profile views\"}),\". Rory here played it smart because he uses his \",/*#__PURE__*/e(\"strong\",{children:\"personal background as a sales rep'\"}),\" to share actionable posts.\"]}),/*#__PURE__*/e(\"p\",{children:\"Readers know it's no BS because of Rory's background.\"}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Sales Posts | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/yUqrA2ms54eg4XT7f7lWAS5gQVM.png\",srcSet:\"https://framerusercontent.com/images/yUqrA2ms54eg4XT7f7lWAS5gQVM.png?scale-down-to=512 512w,https://framerusercontent.com/images/yUqrA2ms54eg4XT7f7lWAS5gQVM.png 569w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tactic of the team\"}),/*#__PURE__*/n(\"p\",{children:[\"Do you see something in common with all these \",/*#__PURE__*/e(\"strong\",{children:\"Trumpet employees\"}),\"? Another little \",/*#__PURE__*/e(\"strong\",{children:\"social sellers\"}),\" army. At scale, this kind of strategy by any types of company is incredibly effective.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples LinkedIn Profiles | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/MJNBFGnKq7qw4457985NOr7ycU.png\",srcSet:\"https://framerusercontent.com/images/MJNBFGnKq7qw4457985NOr7ycU.png 520w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"6\\xb0) Social Selling Example with Lemlist\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tactic of the CEO: Guillaume Moubeche\"}),/*#__PURE__*/e(\"p\",{children:\"Lemlist's social selling strategy started with his CEO: Guillaume Moubeche.\"}),/*#__PURE__*/e(\"h3\",{children:\"His LinkedIn strategy: sharing tops and stories\"}),/*#__PURE__*/n(\"p\",{children:[\"In Lemlist early days, it seems from my research that Guillaume \",/*#__PURE__*/e(\"strong\",{children:\"used to share tons of tips on cold emailing\"}),\", similarly to what Will Allred is doing today.\"]}),/*#__PURE__*/n(\"p\",{children:[\"However, he had some \",/*#__PURE__*/e(\"strong\",{children:\"unfair advantages\"}),\" compare to him with the use of \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn Pods\"}),\" and his now sold company: \",/*#__PURE__*/e(\"strong\",{children:\"Lempod\"}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"Nowadays, Guillaume shares more \",/*#__PURE__*/e(\"strong\",{children:\"personal posts\"}),\" that often go viral.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Facebook Groups\"}),/*#__PURE__*/n(\"p\",{children:[\"Classic performing strategy: giving as much free value as possible in your own \",/*#__PURE__*/e(\"strong\",{children:\"facebook community\"}),\", just look at the engagement in the comment section, huge!\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Guillaume Moubeche | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/fYnzEPWWg54ifZxxN9rr2bl6u0.png\",srcSet:\"https://framerusercontent.com/images/fYnzEPWWg54ifZxxN9rr2bl6u0.png?scale-down-to=512 512w,https://framerusercontent.com/images/fYnzEPWWg54ifZxxN9rr2bl6u0.png 596w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"YouTube Strategy\"}),/*#__PURE__*/n(\"p\",{children:[\"It seems that lately Guillaume implemented a \",/*#__PURE__*/e(\"strong\",{children:\"personal branding strategy\"}),\" with his YouTube channel to grow \",/*#__PURE__*/e(\"strong\",{children:\"Lempire\"}),\" as a whole.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Depending on the weeks, he posts every single day. \",/*#__PURE__*/e(\"strong\",{children:\"Social selling with YouTube\"}),\" is so underrated, only a few \",/*#__PURE__*/e(\"strong\",{children:\"salespeople\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"B2B companies\"}),\" are taking advantage of this platform.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples YouTube | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Ql4RvTkPMy4Hbq5MHkcLi84Dgs.png\",srcSet:\"https://framerusercontent.com/images/Ql4RvTkPMy4Hbq5MHkcLi84Dgs.png?scale-down-to=512 512w,https://framerusercontent.com/images/Ql4RvTkPMy4Hbq5MHkcLi84Dgs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Ql4RvTkPMy4Hbq5MHkcLi84Dgs.png 1118w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tactic of the team\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Creating an engagement pod between each other to amplify reach\"})}),/*#__PURE__*/e(\"p\",{children:\"Having a team allows you to amplify the reach of your team. Lemlist team members often interact with each other post.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2/ Creating authority in the niche related to their jobs\"})}),/*#__PURE__*/n(\"p\",{children:[\"Some \",/*#__PURE__*/e(\"strong\",{children:\"Lemlist employees\"}),\" are building their \",/*#__PURE__*/e(\"strong\",{children:\"personal brand on LinkedIn\"}),\", it's good for them but also good for the company.\"]}),/*#__PURE__*/n(\"p\",{children:[\"We can notice that they all are building a \",/*#__PURE__*/e(\"strong\",{children:\"social selling strategy within their respective field as employee\"}),\" (eg. customer support, sales rep, copywriter, etc).\"]}),/*#__PURE__*/e(\"p\",{children:\"It's awesome strategy in my opinion.\"}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Lemlist | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/LVBXtkVBiRs6L4VaSocXbbsmLW4.png\",srcSet:\"https://framerusercontent.com/images/LVBXtkVBiRs6L4VaSocXbbsmLW4.png?scale-down-to=512 512w,https://framerusercontent.com/images/LVBXtkVBiRs6L4VaSocXbbsmLW4.png 822w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"7\\xb0) Social Selling Example with Salesloft & Chili Piper\"}),/*#__PURE__*/n(\"p\",{children:[\"I noticed that \",/*#__PURE__*/e(\"strong\",{children:\"Salesloft\"}),\" & \",/*#__PURE__*/e(\"strong\",{children:\"Chili Piper\"}),\" are taking over in social selling on LinkedIn, mostly thanks to their employees, here's how.\"]}),/*#__PURE__*/e(\"p\",{children:\"Seems like more and more companies understand how they can make the difference with social selling.\"}),/*#__PURE__*/e(\"h3\",{children:\"Their employees strategy\"}),/*#__PURE__*/e(\"p\",{children:\"Building authority for SDRs & BDRs in every country\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Salesloft example in USA\"})}),/*#__PURE__*/n(\"p\",{children:['Salesloft appointed a Brand Awareness Manager, his CTA is \"',/*#__PURE__*/e(\"strong\",{children:\"Let's Talk Social Selling\"}),'\". ',/*#__PURE__*/e(\"strong\",{children:\"Tom Boston\"}),\" is working hard to make Salesloft shines, make sure to check out his account.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples Salesloft Tom Boston | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/f0vJn7ADZVnSU8YWTFuL5RNpSXw.png\",srcSet:\"https://framerusercontent.com/images/f0vJn7ADZVnSU8YWTFuL5RNpSXw.png?scale-down-to=512 512w,https://framerusercontent.com/images/f0vJn7ADZVnSU8YWTFuL5RNpSXw.png 808w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Salesloft example in Germany\"})}),/*#__PURE__*/n(\"p\",{children:[\"Salesloft decided to dominate every country. In Germany, \",/*#__PURE__*/e(\"strong\",{children:\"Mattia Schaper\"}),\" is the face of Salesloft and represent a large portion of sales development representatives (SDRs) by being the founder of SDRs of Germany.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples SDR Salesloft | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ieQekhWkMPyRQaRs4AlkQdzwFY.png\",srcSet:\"https://framerusercontent.com/images/ieQekhWkMPyRQaRs4AlkQdzwFY.png?scale-down-to=512 512w,https://framerusercontent.com/images/ieQekhWkMPyRQaRs4AlkQdzwFY.png 809w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Chili Piper example France\"})}),/*#__PURE__*/n(\"p\",{children:[\"Elric is from my eyes \",/*#__PURE__*/e(\"strong\",{children:\"the face of Chili Piper in France\"}),\" (except its 2 French co-founders obviously), he is super active in the \",/*#__PURE__*/e(\"strong\",{children:\"B2B sales space\"}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"Having people like him for Chili Piper is a great asset as their reach go beyond their activities of SDRs with for example his \",/*#__PURE__*/e(\"strong\",{children:\"SDR Game substack newsletter\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Examples SDR Chili Piper | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/lawkU2zvpMKGQufnFqZokETTcpU.png\",srcSet:\"https://framerusercontent.com/images/lawkU2zvpMKGQufnFqZokETTcpU.png?scale-down-to=512 512w,https://framerusercontent.com/images/lawkU2zvpMKGQufnFqZokETTcpU.png 816w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion: common pattern noticed with these social selling examples\"}),/*#__PURE__*/e(\"p\",{children:\"If you read between the lines, you might have noticed that all these people doing social selling have the following in common:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"they are \",/*#__PURE__*/e(\"strong\",{children:\"consistent\"}),\" with their social media presence as it's a \",/*#__PURE__*/e(\"strong\",{children:\"compounding game\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"they are focus on \",/*#__PURE__*/e(\"strong\",{children:\"not selling\"}),\" but giving as much \",/*#__PURE__*/e(\"strong\",{children:\"free value\"}),\" as possible\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"they take the time to build \",/*#__PURE__*/e(\"strong\",{children:\"genuine B2B relationships\"}),\" with both their \",/*#__PURE__*/e(\"strong\",{children:\"audience\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"prospects\"})]})})]}),/*#__PURE__*/n(\"p\",{children:[\"Building relationships \",/*#__PURE__*/e(\"strong\",{children:\"takes time\"}),\", you're finding yourself opening like 1000 tabs a day. That's why we built \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Breakcold\"})}),\", make sure to check it out :)\"]})]});export const richText1=/*#__PURE__*/n(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"LinkedIn Follow vs Connect | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/0fYad46KtXdE3GJsOwlALPsDdzQ.png\",srcSet:\"https://framerusercontent.com/images/0fYad46KtXdE3GJsOwlALPsDdzQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/0fYad46KtXdE3GJsOwlALPsDdzQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/0fYad46KtXdE3GJsOwlALPsDdzQ.png 1280w\"}),/*#__PURE__*/e(\"h2\",{children:\"1\\xb0) LinkedIn Follow vs Connect: what are the differences\"}),/*#__PURE__*/e(\"h3\",{children:\"The main difference of LinkedIn Follow vs Connect\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The difference between LinkedIn Follow and LinkedIn Connect is that you can be a 1st, 2nd, or 3rd degree LinkedIn connection when you follow someone but you are a 1st degree connection when you connected which allows you to send them a LinkedIn message.\"}),\" \"]}),/*#__PURE__*/e(\"p\",{children:\"Some people prefer to be followed by default on LinkedIn that's why there is no connect button on their LinkedIn profile.\"}),/*#__PURE__*/e(\"h3\",{children:\"Should I connect or follow people on LinkedIn?\"}),/*#__PURE__*/n(\"p\",{children:[\"If you want to be able to \",/*#__PURE__*/e(\"strong\",{children:\"send a LinkedIn message\"}),\" to someone without using \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn InMails\"}),\", you should connect with that person. If you don't care about interacting in the \",/*#__PURE__*/e(t,{href:\"www.breakcold.com/blog/linkedin-inbox-management-tool\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn inbox \"})}),\"with that person, then you should follow that person.\"]}),/*#__PURE__*/e(\"img\",{alt:\"LinkedIn Follow vs Connect Explanation | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/YRXNxm2EY2rykp7QdbnJfjoSbU.png\",srcSet:\"https://framerusercontent.com/images/YRXNxm2EY2rykp7QdbnJfjoSbU.png?scale-down-to=512 512w,https://framerusercontent.com/images/YRXNxm2EY2rykp7QdbnJfjoSbU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YRXNxm2EY2rykp7QdbnJfjoSbU.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"LinkedIn Follow vs Connect Explanation\"})}),/*#__PURE__*/n(\"p\",{children:[\"In general, I'd say to not waste your \",/*#__PURE__*/e(t,{href:\" https://www.kaspr.io/blog/how-to-get-contact-info-from-linkedin-without-connection\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"strong\",{children:\"LinkedIn connection\"})})}),/*#__PURE__*/e(\"strong\",{children:\" invites\"}),\" on people who have more than 100,000 followers because it's very unlikely that they accept your connection request.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Can I follow and connect someone at the same time?\"}),/*#__PURE__*/n(\"p\",{children:[\"Yes, by default when you connect with someone on LinkedIn you're immediately following that person \",/*#__PURE__*/e(\"strong\",{children:\"unless you unfollow\"}),\" he/she.\"]}),/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/demo-video\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"289\",src:\"https://framerusercontent.com/images/X0vXKXwNu9fACHmjPzNjKne0Vw.svg\",srcSet:\"https://framerusercontent.com/images/X0vXKXwNu9fACHmjPzNjKne0Vw.svg?scale-down-to=512 512w,https://framerusercontent.com/images/X0vXKXwNu9fACHmjPzNjKne0Vw.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/X0vXKXwNu9fACHmjPzNjKne0Vw.svg 1617w\",style:{aspectRatio:\"1617 / 578\"},width:\"808\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Are followers and connections the same on LinkedIn?\"}),/*#__PURE__*/n(\"p\",{children:[\"Followers and connections on LinkedIn are not the same. You can have \",/*#__PURE__*/e(\"strong\",{children:\"unlimited followers\"}),\" but you can only have a \",/*#__PURE__*/e(\"strong\",{children:\"maximum of 30,000 LinkedIn connections\"}),\" (ie maximum of 30,000 1st degree connections).\"]}),/*#__PURE__*/e(\"h2\",{children:\"2\\xb0) How to set up LinkedIn Follow vs Connect\"}),/*#__PURE__*/n(\"p\",{children:['Maybe you want to switch between the \"',/*#__PURE__*/e(\"strong\",{children:\"Follow\"}),'\" button and the \"',/*#__PURE__*/e(\"strong\",{children:\"Connect\"}),\"\\\" button on your LinkedIn profile, here's how to do it.\"]}),/*#__PURE__*/e(\"h3\",{children:'Step 1: go to \"Me\"'}),/*#__PURE__*/e(\"img\",{alt:\"LinkedIn Follow vs Connect Me Button | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/OZ9uSgdmrxbJmT8Uw9DT0yOgrQo.png\",srcSet:\"https://framerusercontent.com/images/OZ9uSgdmrxbJmT8Uw9DT0yOgrQo.png?scale-down-to=512 512w,https://framerusercontent.com/images/OZ9uSgdmrxbJmT8Uw9DT0yOgrQo.png 520w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Top right of your screen\"})}),/*#__PURE__*/e(\"h3\",{children:'Step 2: click on \"View profile\"'}),/*#__PURE__*/e(\"img\",{alt:\"LinkedIn Follow vs Connect View Profile | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ASsLVs30lDoIH12fDkigrX11dOw.png\",srcSet:\"https://framerusercontent.com/images/ASsLVs30lDoIH12fDkigrX11dOw.png?scale-down-to=1024 554w,https://framerusercontent.com/images/ASsLVs30lDoIH12fDkigrX11dOw.png 582w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Just below your LinkedIn headline\"})}),/*#__PURE__*/e(\"h3\",{children:\"Step 3: turn ON the creator mode\"}),/*#__PURE__*/e(\"img\",{alt:\"LinkedIn Follow vs Connect Creator Mode | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/PRW6LLq3F1vgqcajdLcXeulB4E.png\",srcSet:\"https://framerusercontent.com/images/PRW6LLq3F1vgqcajdLcXeulB4E.png?scale-down-to=512 512w,https://framerusercontent.com/images/PRW6LLq3F1vgqcajdLcXeulB4E.png 657w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Creator mode turned ON\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Note\"}),\": when you go \",/*#__PURE__*/e(\"strong\",{children:\"above 500 LinkedIn connections\"}),\", LinkedIn will put the follow button by default instead of the connect one.\"]}),/*#__PURE__*/e(\"h2\",{children:\"3\\xb0) LinkedIn Follow vs Connect tips\"}),/*#__PURE__*/n(\"p\",{children:[\"Whatever your objective with LinkedIn (\",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/linkedin-engagement/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn engagement\"})}),\", LinkedIn growth, etc), here are a few tips on \",/*#__PURE__*/e(\"strong\",{children:\"gaining more LinkedIn followers\"}),\" and/or connections \",/*#__PURE__*/e(t,{href:\"www.breakcold.com/blog/linkedin-crm\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"using a LinkedIn CRM\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Tip 1: engage before connecting with someone\"}),/*#__PURE__*/e(\"p\",{children:\"Some people (including myself) don't accept anyone on their LinkedIn profile. It's simple: if people don't know you at all, you won't have chances to get your LinkedIn invite accepted.\"}),/*#__PURE__*/n(\"p\",{children:[\"The \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn tip\"}),\" here is to engage with that person \",/*#__PURE__*/e(\"strong\",{children:\"before connecting\"}),\". People in general are narcissist so they will always accept someone who potentially will boost their LinkedIn posts more in the future.\"]}),/*#__PURE__*/e(\"img\",{alt:\"LinkedIn Follow vs Connect Engage Before | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/UgvJnpBGpmVpXmnBEDMmllSo4.png\",srcSet:\"https://framerusercontent.com/images/UgvJnpBGpmVpXmnBEDMmllSo4.png?scale-down-to=512 512w,https://framerusercontent.com/images/UgvJnpBGpmVpXmnBEDMmllSo4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/UgvJnpBGpmVpXmnBEDMmllSo4.png 1281w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"You can for example use Breakcold to engage with people before connecting on LinkedIn\"})}),/*#__PURE__*/e(\"h3\",{children:\"Tip 2: avoid sending an invitation note in your LinkedIn connection request\"}),/*#__PURE__*/n(\"p\",{children:[\"Sending \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn invitation messages\"}),\" is not a great LinkedIn strategy to connect with someone. I mean, 90% of people doing it are basically really bad.\"]}),/*#__PURE__*/e(\"p\",{children:\"Unless you think you are in the 10%, just avoid it because if you have a generic message, you simply won't make the cut. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why people don't like LinkedIn invitation messages?\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"too many of them come from \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/is-linkedin-prospecting-automation-illegal/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn automation tools\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"they kickstart a LinkedIn conversation and LinkedIn kind of forces you to open the DM, most people don't want it to be this way\"})})]}),/*#__PURE__*/n(\"p\",{children:[\"That's why so many people end up being \\\"\",/*#__PURE__*/e(\"strong\",{children:\"ghosted\"}),'\" by other LinkedIn members when they send a LinkedIn invitation message upon acceptation of their connection request.']}),/*#__PURE__*/e(\"img\",{alt:\"LinkedIn Follow vs Connect Invite Note | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/PBq9UqOCrl14cbfTVRe5Up3uiY.png\",srcSet:\"https://framerusercontent.com/images/PBq9UqOCrl14cbfTVRe5Up3uiY.png?scale-down-to=512 512w,https://framerusercontent.com/images/PBq9UqOCrl14cbfTVRe5Up3uiY.png 603w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of a LinkedIn connection request without connect message\"})}),/*#__PURE__*/e(\"h3\",{children:\"Tip 3: unfollow people after your connecting request if it's for prospecting purposes\"}),/*#__PURE__*/n(\"p\",{children:[\"When you're doing \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/how-to-get-clients-with-sales-prospecting-and-social-selling/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"sales prospecting and social selling \"})}),\" with LinkedIn, you want your LinkedIn feed to be enjoyable.\"]}),/*#__PURE__*/n(\"p\",{children:[\"But the problem is that the more you connect with other users, the more you follow other people and so you loose control of your LinkedIn feed. Imagine as a person, you enjoy seeing LinkedIn posts about \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/what-is-social-selling/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Social Selling\"})}),\" but your target customers are TV executives active on LinkedIn, you'll destroy your feed.\"]}),/*#__PURE__*/n(\"p\",{children:[\"If you connect with hundreds of TV executives on LinkedIn (\",/*#__PURE__*/e(\"strong\",{children:\"manually\"}),\" or \",/*#__PURE__*/e(\"strong\",{children:\"automatically\"}),\"), you'll end up following all of them and your LinkedIn feed will be just about that industry. It happened to me once on an old \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn automation campaign\"}),\", I ruined my feed.\"]}),/*#__PURE__*/e(\"img\",{alt:\"LinkedIn Follow vs Connect Unfollow Button | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/nDft0MCOkl1fsrPMSFnoF9C7Wyg.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Unfollow after connecting with someone on LinkedIn\"})}),/*#__PURE__*/e(\"p\",{children:\"To void that, make sure to unfollow your prospects just after you sent them your connection request.\"}),/*#__PURE__*/e(\"h3\",{children:\"Tip 4: unfollow negative people in your feed\"}),/*#__PURE__*/n(\"p\",{children:[\"When you're scrolling your LinkedIn feed, you'll quickly realize that some \",/*#__PURE__*/e(\"strong\",{children:\"members of your network\"}),\" are liking or commenting posts of other users in a \",/*#__PURE__*/e(\"strong\",{children:\"different language\"}),\" for example.\"]}),/*#__PURE__*/n(\"p\",{children:[\"To avoid having this kind of posts in your feed, tell LinkedIn that you no longer want to see this in your feed by clicking on the \",/*#__PURE__*/e(\"strong\",{children:\"unfollow\"}),\" button.\"]}),/*#__PURE__*/n(\"p\",{children:[\"For the most annoying connections or viral posts that you see in your feed, \",/*#__PURE__*/e(\"strong\",{children:\"same technique\"}),\", unfollow the person. In the beginning, it will take you some time to \",/*#__PURE__*/e(\"strong\",{children:\"curate a beautiful LinkedIn feed\"}),\" but then you'll get addicted to it.\"]}),/*#__PURE__*/e(\"img\",{alt:\"LinkedIn Follow vs Connect Feed Blocker | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/IB7N8tIVEdCbo000dz8Zi098.png\",srcSet:\"https://framerusercontent.com/images/IB7N8tIVEdCbo000dz8Zi098.png?scale-down-to=512 512w,https://framerusercontent.com/images/IB7N8tIVEdCbo000dz8Zi098.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/IB7N8tIVEdCbo000dz8Zi098.png 1169w\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"I personally use a \"}),/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/linkedin-chrome-extension/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"em\",{children:\"LinkedIn Chrome extension\"})})}),/*#__PURE__*/e(\"em\",{children:\" to curate my feed.\"})]}),/*#__PURE__*/e(\"h3\",{children:\"Tip 5: turn your profile into follow mode if you want filter your feed\"}),/*#__PURE__*/n(\"p\",{children:[\"Turning \",/*#__PURE__*/e(\"strong\",{children:\"ON\"}),\" the \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn Creator mode\"}),\" will help you avoid following automatically new LinkedIn connection request as every time you accept a LinkedIn request, you follow the person by default.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Tip 6: use your banner to increase your number of followers\"}),/*#__PURE__*/e(\"p\",{children:\"You can use your LinkedIn banner to push people to follow you with different types of call to actions:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"arrows pointing to the follow button\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1 or 2 sentences explaining why people should follow you\"})})]}),/*#__PURE__*/n(\"p\",{children:[\"Make sure you \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn banner\"}),\" is responsive so you maximize new followers on both mobile and desktop.\"]}),/*#__PURE__*/e(\"img\",{alt:\"LinkedIn Follow vs Connect Banner Strategy | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/SX0W1CZbn5C8YyK20kaf9kbfJWQ.png\",srcSet:\"https://framerusercontent.com/images/SX0W1CZbn5C8YyK20kaf9kbfJWQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/SX0W1CZbn5C8YyK20kaf9kbfJWQ.png 811w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of my LinkedIn banner\"})}),/*#__PURE__*/e(\"h3\",{children:\"Tip 7: engage with your super fans to gain more followers\"}),/*#__PURE__*/n(\"p\",{children:['The goal is to create what I call a \"',/*#__PURE__*/e(\"strong\",{children:\"Social Selling loop\"}),\"\\\". The more you engage with people, the more they'll engage back with you which will ultimately increase the reach of your LinkedIn posts and therefore the number of followers you'll gain.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Tip 8: pretend you unconnected by mistake for B2B influencers (LinkedIn Hack)\"}),/*#__PURE__*/n(\"p\",{children:[\"I actually realized it could be a \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/how-to-network-on-linkedin/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn Hack to network\"})}),\" with top LinkedIn B2B influencers. Initially, it was a genuine message to say that I deleted them by accident and then I tried it on bigger LinkedIn creators and it worked out.\"]}),/*#__PURE__*/e(\"img\",{alt:\"LinkedIn Follow vs Connect Technique To Connect | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/RY9bPY6LH5vXZ15haBhPfxp5JGk.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"This happened for real but you get the point\"})}),/*#__PURE__*/e(\"h2\",{children:\"4\\xb0) Other related questions\"}),/*#__PURE__*/e(\"h3\",{children:\"Can you follow other companies as a company on LinkedIn?\"}),/*#__PURE__*/n(\"p\",{children:[\"LinkedIn company pages \",/*#__PURE__*/e(\"strong\",{children:\"can't follow\"}),' other LinkedIn company pages because they are \"pages\" not \"LinkedIn profiles\".']}),/*#__PURE__*/e(\"h3\",{children:\"How to connect with people who has more than 30,000 connections?\"}),/*#__PURE__*/n(\"p\",{children:[\"LinkedIn users who have \",/*#__PURE__*/e(\"strong\",{children:\"more than 30,0000 connections\"}),\" need to remove from their LinkedIn connections some people if they want to be able to accept new LinkedIn connections. Therefore if you want make it to their private club, you'll have to \",/*#__PURE__*/e(\"strong\",{children:\"really stand out\"}),\". In general though, it will only happen if you know them or that your someone they want to contact.\"]})]});export const richText2=/*#__PURE__*/n(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Social Selling Sales Development Representative | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/9ukrkjaXpKIyvPN8wmrGUL6lpY.png\",srcSet:\"https://framerusercontent.com/images/9ukrkjaXpKIyvPN8wmrGUL6lpY.png?scale-down-to=512 512w,https://framerusercontent.com/images/9ukrkjaXpKIyvPN8wmrGUL6lpY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/9ukrkjaXpKIyvPN8wmrGUL6lpY.png 1280w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Why Sales Development Representatives (SDRs) should do Social Selling?\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Sales Development Representatives (SDRs)\"}),\" are usually salespeople working in a \",/*#__PURE__*/e(\"strong\",{children:\"B2B startup\"}),\". Their job is to execute the \",/*#__PURE__*/e(\"strong\",{children:\"cold outreach\"}),\" and/or the **inside sales **of the company.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Techniques used by SDRs can be a mix of \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/cold-email/cold-email/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"cold emailing\"})}),\", \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/cold-email-vs-warm-email/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"warm emailing\"})}),\", \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/cold-email-vs-cold-call/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"cold calling\"})}),\", warm calling. Some SDRs also participate in B2B events to do field sales activities in order to meet prospective customers and raise brand awareness.\"]}),/*#__PURE__*/n(\"p\",{children:[\"But why \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/what-is-social-selling/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social selling\"})}),\" is not more favored by \",/*#__PURE__*/e(\"strong\",{children:\"SDRs\"}),\"?\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Sales Development Representatives (SDR) | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/X6qZhp5FLiD32kii50WxroTg5Q.png\",srcSet:\"https://framerusercontent.com/images/X6qZhp5FLiD32kii50WxroTg5Q.png?scale-down-to=512 512w,https://framerusercontent.com/images/X6qZhp5FLiD32kii50WxroTg5Q.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/X6qZhp5FLiD32kii50WxroTg5Q.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Every SDR should start social selling\"})}),/*#__PURE__*/n(\"p\",{children:[\"It's strange considering that \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-statistics/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"78% of sales reps who are outselling their peers are social sellers\"})}),\". That's why I believe SDRs should learn how to social selling. Indeed, more than 90% of SDRs are not trained to put in place a \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-strategy/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social selling strategy\"})}),\". \"]}),/*#__PURE__*/n(\"p\",{children:[\"The \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-tips/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social selling tips\"})}),\" given in this article are also for SDRs who do both outbound and inside sales.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Sales Executives Training | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/QVwbCg0a23pn1REwXeIJQF5a334.png\",srcSet:\"https://framerusercontent.com/images/QVwbCg0a23pn1REwXeIJQF5a334.png?scale-down-to=512 512w,https://framerusercontent.com/images/QVwbCg0a23pn1REwXeIJQF5a334.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QVwbCg0a23pn1REwXeIJQF5a334.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"If you need training on social selling, sign-up and access our free video tutorials\"})}),/*#__PURE__*/e(\"h3\",{children:\"Advantages of Social Selling for SDRs\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"For SDRs, social selling has many advantages\"}),\":\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"it can make your prospecting routine more enjoyable\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"it can help you reaching your \",/*#__PURE__*/e(\"strong\",{children:\"sales quota faster\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"you won't have to do manual data entry if you're using a \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/features/social-selling-software/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social selling software\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"you will save time on doing research on your prospects\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"1/ Social selling makes your prospecting routine more enjoyable\"}),/*#__PURE__*/n(\"p\",{children:[\"Sending cold \",/*#__PURE__*/e(\"strong\",{children:\"emails\"}),\" or doing cold \",/*#__PURE__*/e(\"strong\",{children:\"calls\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"like a robot\"}),\" every day is exhausting isn't it?\"]}),/*#__PURE__*/n(\"p\",{children:[\"Wouldn't be better to have something less robotic, more human? Social selling is all about \",/*#__PURE__*/e(\"strong\",{children:\"building relationships in a natural way\"}),\" with prospects. To me, it's like scrolling an instagram feed and liking and commenting what you see. It's pretty much a game.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR Like Scrolling On Instagram | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/pkrs6EVLWCNM2P9aGQMekx9cwk.png\",srcSet:\"https://framerusercontent.com/images/pkrs6EVLWCNM2P9aGQMekx9cwk.png?scale-down-to=512 512w,https://framerusercontent.com/images/pkrs6EVLWCNM2P9aGQMekx9cwk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/pkrs6EVLWCNM2P9aGQMekx9cwk.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Social selling is as easy as scrolling an instagram feed\"})}),/*#__PURE__*/e(\"h3\",{children:\"2/ Social selling helps you reach your sales quota faster\"}),/*#__PURE__*/n(\"p\",{children:[\"Like I said above, 72% of sales reps are more likely to reach their sales quota. When you know that, it's a \",/*#__PURE__*/e(\"strong\",{children:\"no brainer to learn\"}),\" how to master social selling as fast as possible.\"]}),/*#__PURE__*/e(\"h3\",{children:\"3/ You can avoid the pain of doing manual data entry\"}),/*#__PURE__*/e(\"p\",{children:\"You just sent a DM to a prospect on LinkedIn. You liked a post, then you sent a DM to another prospect on Twitter. \"}),/*#__PURE__*/n(\"p\",{children:[\"How do you prove your superiors that you were not just \",/*#__PURE__*/e(\"strong\",{children:\"goofing\"}),\" around?\"]}),/*#__PURE__*/n(\"p\",{children:[\"You need to do \",/*#__PURE__*/e(\"strong\",{children:\"manual entry\"}),\" for all of it? Hell no, it takes too much time. With a social selling software, you can avoid any manual data entry because everything is synchronized and pushed to your \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/crm/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"CRM\"})}),\" if you have one.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR No Manual Data Entry | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/BgA4QguC5Mk5ggvmU4quoa2EW98.png\",srcSet:\"https://framerusercontent.com/images/BgA4QguC5Mk5ggvmU4quoa2EW98.png?scale-down-to=512 512w,https://framerusercontent.com/images/BgA4QguC5Mk5ggvmU4quoa2EW98.png 904w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"No manual data entry example with a social selling software\"})}),/*#__PURE__*/n(\"p\",{children:[\"As SDRs are spending only \",/*#__PURE__*/e(t,{href:\"https://www.prosalesconnection.com/blog/how-much-time-should-your-sales-team-devote-to-prospecting\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"30-40% of their time doing sales prospecting\"})}),\" mainly because of the time list in manual data entry, it's a huge thing to consider.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4/ You will save time on doing prospects research\"}),/*#__PURE__*/n(\"p\",{children:[\"When you want to hyper-personalize your cold emails, notably to boost the \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/cold-email-open-rate/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"open rate\"})}),\" or the \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/cold-email-reply-rate/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"reply rate\"})}),\", you need to carry out prospect research.\"]}),/*#__PURE__*/n(\"p\",{children:[\"The thing with \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/cold-email-personalization/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"cold email personalization\"})}),\" is that it takes so much time to do. That's why in the end most SDRs end up sending \",/*#__PURE__*/e(\"strong\",{children:\"unpersonalized cold email sequences\"}),\". You can solve that with social selling, specifically by using a \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/use-cases-social-selling-software/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social selling software\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Disadvantages of Social Selling for SDRs\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"For SDRs, social selling has few disadvantages\"}),\":\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"some manual work can be required if you have a CRM\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"it will be a another tool in your sales stack to learn\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"you will have to block at least 1 hour of your day to focus on social selling\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"1/ Some manual work stil required\"}),/*#__PURE__*/n(\"p\",{children:[\"To communicate with your CRM, it could be possible that you will have to do some \",/*#__PURE__*/e(\"strong\",{children:\"manual work\"}),\" (especially if your CRM is not supported by the social selling softwares you'll choose).\"]}),/*#__PURE__*/e(\"p\",{children:\"It's not a big deal compared to all the advantages you'll get in your sales routine.\"}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR Enriching Your Leads | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/h8ocmTPu9eoGtYiycsgyh4WIo.png\",srcSet:\"https://framerusercontent.com/images/h8ocmTPu9eoGtYiycsgyh4WIo.png?scale-down-to=512 512w,https://framerusercontent.com/images/h8ocmTPu9eoGtYiycsgyh4WIo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/h8ocmTPu9eoGtYiycsgyh4WIo.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"You can automate the enrichment of leads but sometimes you'll have to make things manually\"})}),/*#__PURE__*/e(\"h3\",{children:\"2/ It's another tool to learn in your sales stack\"}),/*#__PURE__*/n(\"p\",{children:[\"Social selling means new tools. \",/*#__PURE__*/e(t,{href:\"https://business.linkedin.com/sales-solutions/sales-navigator\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn Sales Navigator\"})}),\" for example, is a social selling tool itself. The more tools you have, the more difficult it will be to execute your sales pipeline.\"]}),/*#__PURE__*/n(\"p\",{children:[\"As an SDR, you should always seek to \",/*#__PURE__*/e(\"strong\",{children:\"find all-in-one tool\"}),\", ideally softwares that regroup as much as possible everything that you're doing. \"]}),/*#__PURE__*/e(\"h3\",{children:\"3/ You'll have to block some time to do social selling\"}),/*#__PURE__*/n(\"p\",{children:[\"Social selling, if you want to have results takes time, especially in the beginning as you'll need to learn many \",/*#__PURE__*/e(\"strong\",{children:\"social selling techniques\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR Blocking Time For Social Selling | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/DJbv1sjH759OIHwG0RXFzbA2HHM.png\",srcSet:\"https://framerusercontent.com/images/DJbv1sjH759OIHwG0RXFzbA2HHM.png?scale-down-to=512 512w,https://framerusercontent.com/images/DJbv1sjH759OIHwG0RXFzbA2HHM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DJbv1sjH759OIHwG0RXFzbA2HHM.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"You need to block at least 1 hour of your tome to engage with prospects every day\"})}),/*#__PURE__*/e(\"h2\",{children:\"Should SDRs do social selling on LinkedIn or Twitter?\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-linkedin/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Social selling with LinkedIn\"})}),\" or \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-twitter/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Social Selling with Twitter\"})}),\": what is the best?\"]}),/*#__PURE__*/n(\"p\",{children:[\"When you look at some stories, we can noticed that some sales representatives have made the \",/*#__PURE__*/e(\"strong\",{children:\"fastest sale of their career\"}),\" with Twitter. It makes sense as Twitter is an original place to do sales prospecting.\"]}),/*#__PURE__*/n(\"p\",{children:[\"I was also surprised in the past to see that big companies like \",/*#__PURE__*/e(\"strong\",{children:\"Paddle\"}),\" (Stripe alternative for SaaS) had many of their SDRs and \",/*#__PURE__*/e(\"strong\",{children:\"Business Development Representatives (BDRs)\"}),\" contacted me on Twitter.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR Result with Twitter | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/IVm8D6V30K8HDjE2LcgeaPdEFwI.png\",srcSet:\"https://framerusercontent.com/images/IVm8D6V30K8HDjE2LcgeaPdEFwI.png?scale-down-to=512 512w,https://framerusercontent.com/images/IVm8D6V30K8HDjE2LcgeaPdEFwI.png 599w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Where a Sales Development Representative is active on social media, this is the kind of messages you can receive\"})}),/*#__PURE__*/n(\"p\",{children:[\"When we look at the data though, more \",/*#__PURE__*/e(t,{href:\"https://www.linkedin.com/pulse/linkedin-generates-80-b2b-leads-social-media-robyn-van-zyl/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"than 80% of B2B leads are on LinkedIn\"})}),\". LinkedIn is the playground of SDRs. Therefore you should do social selling on LinkedIn first and then expand to Twitter.\"]}),/*#__PURE__*/e(\"p\",{children:\"Twitter is less competitive than LinkedIn but people are way harder to reach, so it's a tradeoff.\"}),/*#__PURE__*/e(\"h2\",{children:\"How much time should SDRs allocate their time to Social Selling?\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Social selling is a mix of three pillars\"}),\":\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"content marketing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"relationships building (eg \",/*#__PURE__*/e(\"strong\",{children:\"liking and commenting\"}),\" social media posts)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"sales prospecting (contacting prospects via direct messages or cold emails from what they saw on socials).\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Tools What Is Social Selling? | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/vAjSmj0TUmJZ7ZbNTBk94VZ1E.png\",srcSet:\"https://framerusercontent.com/images/vAjSmj0TUmJZ7ZbNTBk94VZ1E.png?scale-down-to=512 512w,https://framerusercontent.com/images/vAjSmj0TUmJZ7ZbNTBk94VZ1E.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vAjSmj0TUmJZ7ZbNTBk94VZ1E.png 1268w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"The three pillars of social selling\"})}),/*#__PURE__*/n(\"p\",{children:[\"An SDR as already many things to do in his/her sales routine. So technically, it will be better to apply the \",/*#__PURE__*/e(\"strong\",{children:\"80/20 rule\"}),\" to determine what is the 20% that will bring 80% of the results.\"]}),/*#__PURE__*/n(\"p\",{children:[\"The answer is simple: \",/*#__PURE__*/e(\"strong\",{children:\"B2B relationships building\"}),\". \"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR Prospecting Reply | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/gseUW6P2TUYoRAZJc2RE2M1f1PE.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"This is a perfect example of what social selling is\"})}),/*#__PURE__*/n(\"p\",{children:[\"It's the best way to generate high-value leads but also to close deals in the long run. Consequently I'd advise SDRs to \",/*#__PURE__*/e(\"strong\",{children:\"block a strong 1 hour of their time\"}),\" to engage with cold and/or warm prospects every single day.\"]}),/*#__PURE__*/n(\"p\",{children:[\"On top of that, it would be great for SDRs to post at least once a day on LinkedIn. Therefore, \",/*#__PURE__*/e(\"strong\",{children:\"blocking 3 hours every Friday is a good way to focus on batching content\"}),\" for the whole upcoming week.\"]}),/*#__PURE__*/e(\"p\",{children:\"In the end, the action of contacting prospect will happen naturally in the sales process and it's already part of the sales routine of any SDR.\"}),/*#__PURE__*/e(\"h2\",{children:\"What kind of software can an SDR use for social selling?\"}),/*#__PURE__*/n(\"p\",{children:[\"Obviously I'm super biased because I'm running a social selling software: \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Breakcold\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR Method | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/FvpCUnksHFJoeptv7X0CXN6tCko.png\",srcSet:\"https://framerusercontent.com/images/FvpCUnksHFJoeptv7X0CXN6tCko.png?scale-down-to=512 512w,https://framerusercontent.com/images/FvpCUnksHFJoeptv7X0CXN6tCko.png 905w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"This is how you can be super productive with a social selling software\"})}),/*#__PURE__*/e(\"p\",{children:\"However, this is what you should look for as an SDR in a social selling software:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"the possibility \",/*#__PURE__*/e(\"strong\",{children:\"like and comment prospect posts\"}),\" without opening 200 tabs a day on LinkedIn\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"the possibility to contact the prospects without leaving the social selling software\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"for the content part, you can use a \",/*#__PURE__*/e(\"strong\",{children:\"content scheduling tool\"}),\" like Buffer or \",/*#__PURE__*/e(t,{href:\"https://www.feedhive.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"FeedHive\"})}),\" (I personally use the latter)\"]})})]}),/*#__PURE__*/n(\"p\",{children:[\"Long story short, your social selling software should allow you to fill the gap of everything that current sales tools and \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/features/sales-crm/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"sales CRMs\"})}),\" are not doing (ie LinkedIn and Twitter integrations to make more sales).\"]}),/*#__PURE__*/e(\"h3\",{children:\"1/ The possibility to like and comment posts from one place\"}),/*#__PURE__*/n(\"p\",{children:[\"Breakcold for example allows you to like and comment prospect posts from what we call a \",/*#__PURE__*/e(\"strong\",{children:\"prospecting feed\"}),\", that way, you don't have to navigate a lot to build relationships with them.\"]}),/*#__PURE__*/n(\"p\",{children:[\"It's also directly synchronize with your \",/*#__PURE__*/e(\"strong\",{children:\"social selling pipeline\"}),\" so you can see quickly what a prospect is up to.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR LinkedIn Posts Aggregation | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/8GYPrPfeVU8ANluRMiR3csfgr4o.png\",srcSet:\"https://framerusercontent.com/images/8GYPrPfeVU8ANluRMiR3csfgr4o.png?scale-down-to=512 512w,https://framerusercontent.com/images/8GYPrPfeVU8ANluRMiR3csfgr4o.png 837w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"You won't have to open hundreds tabs a day to engage with prospects\"})}),/*#__PURE__*/e(\"h3\",{children:\"2/ The possibility to contact prospects from one place\"}),/*#__PURE__*/e(\"p\",{children:\"If you decide to contact a prospect, make sure that you don't need to switch to your email client or the social media on which you want to contact the prospect (eg LinkedIn or Twitter).\"}),/*#__PURE__*/n(\"p\",{children:[\"Ideally, you want to be \",/*#__PURE__*/e(\"strong\",{children:\"super productive\"}),\" and be able to like, comment posts and contact prospect from \",/*#__PURE__*/e(\"strong\",{children:\"one place within 1 minute\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling CRM Multi-Chanel Prospecting | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/zfK4VQMAbGmgGimeAGQ8pppUY8.png\",srcSet:\"https://framerusercontent.com/images/zfK4VQMAbGmgGimeAGQ8pppUY8.png?scale-down-to=512 512w,https://framerusercontent.com/images/zfK4VQMAbGmgGimeAGQ8pppUY8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zfK4VQMAbGmgGimeAGQ8pppUY8.png 1198w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"It's probably the easiest way to execute multi-channel prospecting\"})}),/*#__PURE__*/e(\"h3\",{children:\"3/ The use of a content scheduling software\"}),/*#__PURE__*/n(\"p\",{children:[\"For content marketing, most \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-software/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social selling softwares\"})}),\" either focus on content or the sales prospecting aspect. For this part, you'll have to use a content scheduling software. I personally use \",/*#__PURE__*/e(\"strong\",{children:\"FeedHive\"}),\" and I highly recommend it.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR Content Scheduling | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/7dOLkx5Q15WMHFUGiJYPgJzFo.png\",srcSet:\"https://framerusercontent.com/images/7dOLkx5Q15WMHFUGiJYPgJzFo.png?scale-down-to=512 512w,https://framerusercontent.com/images/7dOLkx5Q15WMHFUGiJYPgJzFo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/7dOLkx5Q15WMHFUGiJYPgJzFo.png 1090w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"You should post every day on LinkedIn to boost your visibility\"})}),/*#__PURE__*/e(\"h2\",{children:\"Is social selling a career booster to from SDR to AE (Account Executive)?\"}),/*#__PURE__*/n(\"p\",{children:[\"On LinkedIn, I see many SDRs sharing their journey about going from SDR to \",/*#__PURE__*/e(\"strong\",{children:\"account executive\"}),\". In my view, the fastest way to become AE is to be a top perform and top performers are social sellers.\"]}),/*#__PURE__*/e(\"p\",{children:\"They're the ones not only obsessed with their job but also obsessed to optimize their sales routine with new sales prospecting techniques.\"}),/*#__PURE__*/e(\"h2\",{children:\"How an SDR should do social selling in my opinion\"}),/*#__PURE__*/n(\"p\",{children:[\"This is the process I would use if I was an \",/*#__PURE__*/e(\"strong\",{children:\"SDR in a small company\"}),\" or a big tech startup one.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1/ Picking up a social selling software\"}),/*#__PURE__*/n(\"p\",{children:[\"Here, we'll pick Breakcold: the \",/*#__PURE__*/e(\"strong\",{children:\"social selling software for Startups and SMBs\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"2/ Adding my 100 ideal customers that are not warm leads\"}),/*#__PURE__*/n(\"p\",{children:[\"Then I would use \",/*#__PURE__*/e(\"strong\",{children:\"Evaboot\"}),\" or \",/*#__PURE__*/e(\"strong\",{children:\"Findymail\"}),\" to export from LinkedIn Sales Navigator my ideal 100 prospects who have been active on LinkedIn in the past 30 days.\"]}),/*#__PURE__*/e(\"p\",{children:\"The goal is to have prospects that are active on social media.\"}),/*#__PURE__*/e(\"h3\",{children:\"3/ Adding my warm leads if I also intervene in the closing part of a deal at my company\"}),/*#__PURE__*/n(\"p\",{children:[\"If I was also in charge of some \",/*#__PURE__*/e(\"strong\",{children:\"warm leads\"}),\" at my company, I will use a CRM integration to push my attributed warm leads in my social selling software.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR List View vs Prospecting View | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/acNi94IN1jmUU0iq3vgXE0FG4.png\",srcSet:\"https://framerusercontent.com/images/acNi94IN1jmUU0iq3vgXE0FG4.png?scale-down-to=512 512w,https://framerusercontent.com/images/acNi94IN1jmUU0iq3vgXE0FG4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/acNi94IN1jmUU0iq3vgXE0FG4.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"You can manage prospects with the list view and engage them with the prospecting view\"})}),/*#__PURE__*/e(\"h3\",{children:\"4/ Organizing my prospects in my social selling pipeline\"}),/*#__PURE__*/e(\"p\",{children:\"From there, I will take some time (about an hour) to attribute status and tags to my prospects so they can be well organized in my social selling pipeline. \"}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR Sales Pipeline | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/9dhuF3GU5MRL7duB4KVW2m2eI.png\",srcSet:\"https://framerusercontent.com/images/9dhuF3GU5MRL7duB4KVW2m2eI.png?scale-down-to=512 512w,https://framerusercontent.com/images/9dhuF3GU5MRL7duB4KVW2m2eI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/9dhuF3GU5MRL7duB4KVW2m2eI.png 1230w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"A social selling pipeline allows you to engage prospects faster than a traditional sales pipeline\"})}),/*#__PURE__*/e(\"h3\",{children:\"5/ Engaging with prospects daily for 1 hour\"}),/*#__PURE__*/e(\"p\",{children:\"Every day, I click go to my prospecting feed to engage with the two lists I created.\"}),/*#__PURE__*/n(\"p\",{children:[\"As my cold leads become warm and my warm prospects become customers, I would change their \",/*#__PURE__*/e(\"strong\",{children:\"status\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"tags\"}),\" accordingly while still engaging with them.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR Prospecting Calendar | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Vrupbztd9D4KQKybm6r8gtmPQA.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"This is an example of my prospecting time blocks\"})}),/*#__PURE__*/e(\"h3\",{children:\"6/ Sending relevant Twitter / LinkedIn direct messages or cold emails\"}),/*#__PURE__*/n(\"p\",{children:[\"When you feel like you can add value or introduce your product or service to prospects after liking or commenting their posts, I'd send them a \",/*#__PURE__*/e(\"strong\",{children:\"cold DM\"}),\" or \",/*#__PURE__*/e(\"strong\",{children:\"cold email\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"The good thing about it is that when I'd decide to contact the prospect, I would also get access to his/her company news which is a great way to quickly add some layer of personalization to kickstart the conversation.\"}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR Prospecting Response | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/e4yNNVsOfodPCYPTMXMVI1XKApo.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"This LinkedIn message has been sent from Breakcold in under 1 minute\"})}),/*#__PURE__*/e(\"h3\",{children:\"7/ Repeating the process over and over\"}),/*#__PURE__*/n(\"p\",{children:[\"Once you have no longer \",/*#__PURE__*/e(\"strong\",{children:\"100 ideal prospects\"}),\" (deal won or lost), I will refill my 100 ideal prospects list and will keep \",/*#__PURE__*/e(\"strong\",{children:\"adding the warm leads attributed to myself\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling SDR Inbound Prospecting | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/7WrQuFk9iUXdCw25RzflUZrPldw.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"The more you're doing social selling, the more you'll build trust as a Sales Development Representative\"})})]});export const richText3=/*#__PURE__*/n(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Social Selling Statistics | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/TWHOGyph0ebIAH8nZCsfgfvYELs.png\",srcSet:\"https://framerusercontent.com/images/TWHOGyph0ebIAH8nZCsfgfvYELs.png?scale-down-to=512 512w,https://framerusercontent.com/images/TWHOGyph0ebIAH8nZCsfgfvYELs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/TWHOGyph0ebIAH8nZCsfgfvYELs.png 1280w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Introduction\"}),/*#__PURE__*/e(\"p\",{children:\"Social selling is booming as a sales prospecting method. To back this up, let me show you some interesting statistics about it.\"}),/*#__PURE__*/e(\"h2\",{children:\"The 30 Social Selling Statistics in 2025:\"}),/*#__PURE__*/e(\"p\",{children:\"I've tried to collect as much social selling stats as possible for you not to look at tons of different websites, hope you'll like it!\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 1\"}),/*#__PURE__*/e(\"p\",{children:'\"Breakcold is becoming the number 1 social selling software.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Breakcold\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" the possibility to engage and contact prospects into one place is powerful and it's a never been done in the industry.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Software News | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif\",srcSet:\"https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif?scale-down-to=512 512w,https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 2\"}),/*#__PURE__*/e(\"p\",{children:'\"93% of sales executives have not received any formal training on social selling.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://everyonesocial.com/blog/social-selling-statistics/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Everyone Social\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" I clearly see that on LinkedIn, sales reps pitch slap a lot unfortunately, they should read how to social selling with \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-linkedin/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn\"})}),\" & \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-twitter/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Twitter\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 3\"}),/*#__PURE__*/e(\"p\",{children:'\"78% of salespeople engaged in social selling are outselling their peers who aren\u2019t.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" cold emailing and cold calling are not easy tasks. On the opposite, social selling feels much more natural and can get sales representatives a much better ROI.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 4\"}),/*#__PURE__*/e(\"p\",{children:'\"A full 71% of all sales professionals and 90% of top salespeople are already using social selling tools.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://optinmonster.com/social-selling-statistics/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Opti Monster\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-software\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social selling softwares\"})}),\" are on the rise, for now the most known one is LinkedIn Sales Navigator but more are coming.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 5\"}),/*#__PURE__*/e(\"p\",{children:'\"That percentage gets even higher with the younger generation. 78% of Millennials say they use social selling tools.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://optinmonster.com/social-selling-statistics/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Opti Monster\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" millennials are winning with unconventional social selling practices on Tik Tok or YouTube.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 6\"}),/*#__PURE__*/e(\"p\",{children:'\"On top of that, 63% of those Millennials say social selling is crucial for their business.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://optinmonster.com/social-selling-statistics/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Opti Monster\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" as stated above, they rely on platforms like YouTube or Tik Tok so it does makes sense.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 7\"}),/*#__PURE__*/e(\"p\",{children:'\"Social sellers are 51% more likely to achieve sales quotas.Companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" with traditional lead generation, I always had some trouble reaching my sales quotas. This problem disappeared when I took social selling seriously. Process matters though, be careful.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 8\"}),/*#__PURE__*/e(\"p\",{children:'\"39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://optinmonster.com/social-selling-statistics/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Opti Monster\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" with social selling tools like Breakcold, you can save even more time on data research. We're talking about +70% here.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 9\"}),/*#__PURE__*/e(\"p\",{children:'\"Nearly 50% of social traffic to B2B websites comes from LinkedIn\".'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.linkedin.com/business/marketing/blog/linkedin-ads/why-you-should-be-marketing-on-linkedin-right-now\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn Blog\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" LinkedIn accounts for more than 80% of \",/*#__PURE__*/e(t,{href:\"https://woodpecker.co/blog/where-to-find-prospects/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"B2B leads\"})}),\", that's why.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 10\"}),/*#__PURE__*/e(\"p\",{children:'\"A B2B sales rep made the fastest sale of his career using Twitter.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(\",/*#__PURE__*/e(t,{href:\"https://hbr.org/2012/07/tweet-me-friend-me-make-me-buy\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source: Harvard Business School\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" at Breakcold, we did our first sale with social selling on Twitter, this one doesn't surprise me.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 11\"}),/*#__PURE__*/e(\"p\",{children:'\"72% of salespeople that use social media tend to exceed their quota.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://info.asalesguy.com/social-media-and-sales-quota-attainment\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"A Sales Guy Consulting\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" from my experience, combining Twitter, LinkedIn & Email is extremely powerful in this context.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 12\"}),/*#__PURE__*/e(\"p\",{children:'\"According to 39% of B2B marketers, social selling reduces their account/contact research time which makes it their top reason for using this sales strategy.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Insider Intelligence\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" all the interesting data about your leads are on social media nowadays, it simplified so much the B22 sales prospecting experience.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 13\"}),/*#__PURE__*/e(\"p\",{children:'\"According to 33% of B2B marketers, using social selling include increased number of leads.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Insider Intelligence\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" posting content is part of social selling (social selling is not only about outbound, aka sales outreach).\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 14\"}),/*#__PURE__*/e(\"p\",{children:'\"According to 31% of B2B marketers, they\u2019re able to build deeper relationships with clients thanks to social selling.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Insider Intelligence\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" closing deals, making sales is all about building relationships. The best sales you make are the ones when you're not actually selling. \"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 15\"}),/*#__PURE__*/e(\"p\",{children:'\"According to 24% of B2B marketers, social selling improved lead conversion rate.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Insider Intelligence\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" if people know you before even checking out your product, you'll be top of mind which definitely improve the conversion rate metric.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 16\"}),/*#__PURE__*/e(\"p\",{children:'\"According to 14% of B2B marketers, social selling brought shorter selling cycles.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Insider Intelligence\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" from our experience, if you understand how to leverage social selling you can reduce your sales cycle time by even 50%.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 17\"}),/*#__PURE__*/e(\"p\",{children:'\"According to 13% of B2B marketers, social selling increased win rate of forecast deals.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Insider Intelligence\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" as mentioned above, social selling allows you to be top of mind which makes the difference when you're competing to win a deal.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 18\"}),/*#__PURE__*/e(\"p\",{children:\"49% of B2B enterprises have social selling programs.\"}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://anthonybarnum.com/wp-content/uploads/2017/11/AB-Benefits-of-Social-Selling.pdf\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Anthony Barnum\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" I believe this number will jump even more with the years to come.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 19\"}),/*#__PURE__*/e(\"p\",{children:'\"75% of B2B buyers and 84% of c-level/vice president executives use social media to support their purchase decisions.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source:\",/*#__PURE__*/e(t,{href:\"https://www.businesswire.com/news/home/20140915006303/en/New-IDC-Study-Reveals-Senior-Influential-B2B\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" International Data Corporation\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" all the recent B2B SaaS that we subscribed to lately came from people we saw online at some point, this stat is deadly accurate.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 20\"}),/*#__PURE__*/e(\"p\",{children:'\"Customers are 57% through the purchase process before talking with a salesperson.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://anthonybarnum.com/wp-content/uploads/2017/11/AB-Benefits-of-Social-Selling.pdf\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Anthony Barnum\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" the customer journey as changed, sales-led growth should be renamed social selling-led growth :)\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 21\"}),/*#__PURE__*/e(\"p\",{children:'\"89% of top-performing salespeople said LinkedIn was crucial to closing deals.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.forbes.com/sites/theyec/2021/01/13/why-now-is-the-time-for-social-selling/?sh=6c82b2425ce5\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Forbes\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" I think we can challenge this stat a bit because I've seen countless online businesses, agencies, SaaS thriving with just Twitter as a winning sales acquisition channel. We see more and more salespeople on Twitter by the way.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 22\"}),/*#__PURE__*/e(\"p\",{children:'\"Sales reps who responded quickly to social media inquiries saw a 9.5% increase in annual revenue.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://business.linkedin.com/sales-solutions/social-selling\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" like customer support, salespeople need to be responsive to win deals. We live in a world where customers expect instant responses.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 23\"}),/*#__PURE__*/e(\"p\",{children:\"Sales professionals with a strong social selling index on LinkedIn have 45% more opportunities than peers with lower SSI.\"}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://business.linkedin.com/sales-solutions/social-selling\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" right now I have a high SSI (above +75%) and I never saw a huge difference in results with now and in the past when my SSI was much lower (-50%).\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 24\"}),/*#__PURE__*/e(\"p\",{children:'\"More than 10% of social sales reps have closed 5 or more deals due to being active on social media.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://optinmonster.com/social-selling-statistics/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Optin Monster\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" few sales reps like & comment social media posts from their prospects, if you join the 1% doing it you're winning.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 25\"}),/*#__PURE__*/e(\"p\",{children:'\"28% of companies surveyed by HubSpot are prioritizing social selling.\"'}),/*#__PURE__*/e(\"p\",{children:\"(Source: Hubspot)\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" HubSpot has tons of data on its users, 28% out of thousands and thousands of companies seems a pretty good signal to me.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 26\"}),/*#__PURE__*/e(\"p\",{children:'\"The use of social selling tools can increase win rates by 5% and deal size by 35%.\"'}),/*#__PURE__*/e(\"p\",{children:\"(Source: not available)\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" since I've used Breakcold for our social selling, we've noticed a boost in win rates by 30%.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 27\"}),/*#__PURE__*/e(\"p\",{children:'\"Social selling is responsible for generating half of revenue for 14 major industries including computer and network security, health care, and financial services.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.linkedin.com/business/sales/blog/proof/investigating-the-truth-about-social-selling-by-industry\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn Sales Blog\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" half of revenues for 14 major industries, jeeeze, it's crazy when you think about it!\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 28\"}),/*#__PURE__*/e(\"p\",{children:'\"73% of sales representatives using social selling as part of their sales process did better than their colleagues who didn\u2019t use social selling. On top of that, they exceeded quota 23% more often.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.slideshare.net/secret/kFdU767zyWS30G\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Aberdeen Group\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" another study on how social selling helps you reach your sales quota faster and more often, what are you waiting for?\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 29\"}),/*#__PURE__*/e(\"p\",{children:'\"Brand messages reached 561% further when shared by employees compared to the same messages shared via official brand social channels.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://marketingadvisorynetwork.com/2017/07/17/2017-employee-advocacy-impact-study/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Marketing Advisory Network\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" I've always been an advocate of employees personal branding, some companies out there like Salesloft are killing it in the sales space.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling statistic 30\"}),/*#__PURE__*/e(\"p\",{children:'\"80% of companies believe their salesforce would be more productive if they had a greater social media presence, but two-thirds of companies have no social media strategy for their sales organization.\"'}),/*#__PURE__*/n(\"p\",{children:[\"(Source: \",/*#__PURE__*/e(t,{href:\"https://www.tomlaine.com/blog/collection-31-social-selling-statistics\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Tomlaine\"})}),\")\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal opinion:\"}),\" having process in place is key in social selling, that's why we provide you with prepared social selling pipelines :)\"]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"From my perspective, I believe social selling will continue to grow like crazy in the coming years. Traditional salespeople such as SDRs & BDRs want to enjoy sales prospecting now. Social selling is the way to achieve that.\"})]});export const richText4=/*#__PURE__*/n(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/IxMdmpBbzA1HlA71yn0donOmpsQ.png\",srcSet:\"https://framerusercontent.com/images/IxMdmpBbzA1HlA71yn0donOmpsQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/IxMdmpBbzA1HlA71yn0donOmpsQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/IxMdmpBbzA1HlA71yn0donOmpsQ.png 1280w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Introduction: why you need a social selling strategy?\"}),/*#__PURE__*/n(\"p\",{children:[\"Since I learned how to do social selling with \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-linkedin/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn\"})}),\" & \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-twitter/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Twitter\"})}),\", I have way better results for my \",/*#__PURE__*/e(\"strong\",{children:\"SaaS company\"}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"But when I got started, I had no social selling strategy at all and \",/*#__PURE__*/e(\"strong\",{children:\"wasted tons of energy\"}),\" trying many things. I believe that if you don't have a rigorous process, you're gonna loose.\"]}),/*#__PURE__*/n(\"p\",{children:[\"This article is a compilation of the \",/*#__PURE__*/e(\"strong\",{children:\"social selling strategies\"}),\" that worked for me.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Full disclosure\"}),\": all these strategies include using my own \",/*#__PURE__*/e(\"strong\",{children:\"social selling software\"}),\", \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Breakcold\"})}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"PS: if you need to see real life social examples, you can check out \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/blog/social-selling-examples/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"this article\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"1\\xb0) Social Selling Strategy to drive more business from LinkedIn\"}),/*#__PURE__*/n(\"p\",{children:[\"Prospects on \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn\"}),\" are getting smashed with LinkedIn InMails, \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn automation tools\"}),\" & spammy people. You need to stand out, it's not 2015 anymore.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1/ Prepare a list of B2B influencers in your niche\"}),/*#__PURE__*/n(\"p\",{children:[\"Social selling is not only about selling to \",/*#__PURE__*/e(\"strong\",{children:\"regular prospects\"}),\" but to get visibility and build long-term partnerships with \",/*#__PURE__*/e(\"strong\",{children:\"B2B LinkedIn influencers\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"It's simple:\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"if B2B influencers like you, they'll \",/*#__PURE__*/e(\"strong\",{children:\"amplify\"}),\" your reach\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"if they amplify your reach, you have \",/*#__PURE__*/e(\"strong\",{children:\"more leads\"}),\", more authority so you can sell more easily your product or service\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy B2B influencers | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/eU3QJZa4foYExNvDbifrVoyqq6c.png\",srcSet:\"https://framerusercontent.com/images/eU3QJZa4foYExNvDbifrVoyqq6c.png?scale-down-to=512 512w,https://framerusercontent.com/images/eU3QJZa4foYExNvDbifrVoyqq6c.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eU3QJZa4foYExNvDbifrVoyqq6c.png 1427w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"This is an example of a B2B influencers database\"})}),/*#__PURE__*/n(\"p\",{children:[\"See B2B influencers as \",/*#__PURE__*/e(\"strong\",{children:\"future business partners\"}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"To prepare a list of B2B influencers in your industry, you can use some \",/*#__PURE__*/e(\"strong\",{children:\"B2B databases\"}),\" or simply use the \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn search bar\"}),\" and typing keywords in your industry.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Once you have found one micro-influencer in your industry, look at their \",/*#__PURE__*/e(\"strong\",{children:\"activity\"}),\" to discover even more people. They tend to \",/*#__PURE__*/e(\"strong\",{children:\"interact a lot\"}),\" between each others so it shouldn't take you long to find a tribe in your niche.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Activity | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/rIT8fcHR9W1DfH3kVlJX3r6qAM.png\",srcSet:\"https://framerusercontent.com/images/rIT8fcHR9W1DfH3kVlJX3r6qAM.png?scale-down-to=512 512w,https://framerusercontent.com/images/rIT8fcHR9W1DfH3kVlJX3r6qAM.png 579w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"2/ Prepare a list of a 100 ideal prospects\"}),/*#__PURE__*/n(\"p\",{children:[\"If you don't know your \",/*#__PURE__*/e(\"strong\",{children:\"Ideal Customer Profile\"}),\", then quit this article and go back when you it. Knowing your prospects is \",/*#__PURE__*/e(\"strong\",{children:\"essential\"}),\", so work on it first.\"]}),/*#__PURE__*/n(\"p\",{children:[\"The goal is to prepare a list of a \",/*#__PURE__*/e(\"strong\",{children:\"100 prospects\"}),\" that you know \",/*#__PURE__*/e(\"strong\",{children:\"100%\"}),\" that they can become paying customers at some point, in like 1, 3, 6, 12 months.\"]}),/*#__PURE__*/n(\"p\",{children:[\"To find your 100 ideal prospects, we personally use \",/*#__PURE__*/e(t,{href:\"https://www.apollo.io/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Apollo.io\"})}),\", but you can also use \",/*#__PURE__*/e(t,{href:\"https://business.linkedin.com/sales-solutions/sales-navigator\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn Sales Navigator\"})}),\" for much up to date info.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Sales Navigator 30 days | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/bPWf8rjYaitmAmYF3klKvdvccHc.png\",srcSet:\"https://framerusercontent.com/images/bPWf8rjYaitmAmYF3klKvdvccHc.png?scale-down-to=512 512w,https://framerusercontent.com/images/bPWf8rjYaitmAmYF3klKvdvccHc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/bPWf8rjYaitmAmYF3klKvdvccHc.png 1036w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Social selling tip: take prospects who posted on LinkedIn in the past 30 days\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why only a 100 prospects?\"})}),/*#__PURE__*/n(\"p\",{children:[\"Depending on \",/*#__PURE__*/e(\"strong\",{children:\"how much\"}),\" is your product or service, you will have a better Return on Investment (\",/*#__PURE__*/e(\"strong\",{children:\"ROI\"}),\") if you focus on \",/*#__PURE__*/e(\"strong\",{children:\"fewer prospects\"}),\" with the intention of closing all of them rather than shooting some LinkedIn automated campaigns.\"]}),/*#__PURE__*/e(\"p\",{children:\"Here's an example to show you my point:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"your service offer or SaaS contract is \",/*#__PURE__*/e(\"strong\",{children:\"$2000/month\"})]})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Example 1 - LinkedIn automated campaigns\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1000 LinkedIn connections sent\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"30% acceptance rate (above average)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"300 DMs sent\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"14% reply rate (average)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"10 interested\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"2 closed\"})})]}),/*#__PURE__*/n(\"p\",{children:[\"In example 1, \",/*#__PURE__*/e(\"strong\",{children:\"you've closed $4000 per month\"}),\". The process of \",/*#__PURE__*/e(\"strong\",{children:\"automating LinkedIn prospecting\"}),\" is dangerous for your account and you can damage your reputation for the other prospects who didn't like the approach.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Example 2 - Social selling strategy by Breakcold\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"100 ideal prospects (you know they will close at some point if you're persistent)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"90% acceptance rate \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Engagement with 90 prospects \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"90 DMs sent\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"95% reply rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"50% interested now, the other half might be in 3, 6, 12 months\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"20% closed (below conservative)\"})})]}),/*#__PURE__*/n(\"p\",{children:[\"In example 2, without being optimistic about closing rate, \",/*#__PURE__*/e(\"strong\",{children:\"you can close $18,000 per month\"}),\". You haven't put your LinkedIn profile at risk and you still have plenty of opportunities to expand your prospecting list.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Example 1 doesn't take more time that example 2 to execute compare to what people may think.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy No to LinkedIn Automation | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/eKVam0Xc3k0DKZNTCeX3L0SmeI.png\",srcSet:\"https://framerusercontent.com/images/eKVam0Xc3k0DKZNTCeX3L0SmeI.png?scale-down-to=512 512w,https://framerusercontent.com/images/eKVam0Xc3k0DKZNTCeX3L0SmeI.png 539w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"I really like this view on Social Selling\"})}),/*#__PURE__*/e(\"h3\",{children:\"3/ Put the 2 lists into a LinkedIn Engagement Tool\"}),/*#__PURE__*/n(\"p\",{children:[\"Once you have prepared your two prospecting lists, you need to import the data into a \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn Engagement Tool\"}),\" with \",/*#__PURE__*/e(\"strong\",{children:\"Sales CRM\"}),\" features.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Why? Because this kind of tools will allow you to be \",/*#__PURE__*/e(\"strong\",{children:\"hyper productive\"}),\" in your LinkedIn prospecting.\"]}),/*#__PURE__*/e(\"p\",{children:\"If I have CSV for example, I will import it into Breakcold and then drag and drop the columns of my CSV in the right slots. I will then put my prospects & B2B influencers into different lists.\"}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Creating List | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/146yG46dbzSGKliw2JPpyOUK5NA.png\",srcSet:\"https://framerusercontent.com/images/146yG46dbzSGKliw2JPpyOUK5NA.png?scale-down-to=512 512w,https://framerusercontent.com/images/146yG46dbzSGKliw2JPpyOUK5NA.png 963w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Creation of a list in Breakcold\"})}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Sales Pipeline | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/O6nRyUmTJfXaJMr00vOSfDHu978.png\",srcSet:\"https://framerusercontent.com/images/O6nRyUmTJfXaJMr00vOSfDHu978.png?scale-down-to=512 512w,https://framerusercontent.com/images/O6nRyUmTJfXaJMr00vOSfDHu978.png 668w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"I have different lists for different purposes\"})}),/*#__PURE__*/e(\"h3\",{children:\"4/ Build a sales pipeline for all contacts\"}),/*#__PURE__*/e(\"p\",{children:\"Having your prospects into engagement lists is not enough, you need to assign them sales tags in order to build a sales pipeline.\"}),/*#__PURE__*/n(\"p\",{children:[\"The goal is to move your prospects throughout their \",/*#__PURE__*/e(\"strong\",{children:\"sales journey\"}),\" so you can execute the necessary actions at any stage.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Prospecting List | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/1yiH7mLxLfKTBtSQdG8EVEgtiIw.png\",srcSet:\"https://framerusercontent.com/images/1yiH7mLxLfKTBtSQdG8EVEgtiIw.png?scale-down-to=512 512w,https://framerusercontent.com/images/1yiH7mLxLfKTBtSQdG8EVEgtiIw.png 932w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of a sales pipeline for warm leads\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This is a social selling sales pipeline example for your prospects:\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"cold\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"engaged\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"contacted\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"replied\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"called\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"interested\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"closed\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"churned\"})})]}),/*#__PURE__*/n(\"p\",{children:[\"For \",/*#__PURE__*/e(\"strong\",{children:\"B2B influencers\"}),\", you don't need to be that specific as your goal is to build relationship with them at any given time.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Sales Tags | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/qn9PRczOlA1GkG7RN2uJSkvJiBE.png\",srcSet:\"https://framerusercontent.com/images/qn9PRczOlA1GkG7RN2uJSkvJiBE.png?scale-down-to=512 512w,https://framerusercontent.com/images/qn9PRczOlA1GkG7RN2uJSkvJiBE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/qn9PRczOlA1GkG7RN2uJSkvJiBE.png 1029w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Sales pipeline for influencers\"})}),/*#__PURE__*/e(\"h3\",{children:\"5/ Engage with these people on LinkedIn, then send a connection request\"}),/*#__PURE__*/n(\"p\",{children:[\"Time to engage! For that, I use the social selling feed of Breakcold (we also call it a \",/*#__PURE__*/e(\"strong\",{children:\"prospecting feed\"}),\").\"]}),/*#__PURE__*/n(\"p\",{children:[\"Basically, your job is to engage with your prospects & B2B influencers LinkedIn posts \",/*#__PURE__*/e(\"strong\",{children:\"before\"}),\" sending them an invite request.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy LinkedIn Engagement Tool | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/kkOwCjBRN2ZW5OQuP5FhO5mhBg.gif\",srcSet:\"https://framerusercontent.com/images/kkOwCjBRN2ZW5OQuP5FhO5mhBg.gif?scale-down-to=512 512w,https://framerusercontent.com/images/kkOwCjBRN2ZW5OQuP5FhO5mhBg.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of the social selling feed\"})}),/*#__PURE__*/e(\"p\",{children:\"Why?\"}),/*#__PURE__*/n(\"p\",{children:[\"Because it will jump your acceptance rate \",/*#__PURE__*/e(\"strong\",{children:\"close to 100%\"}),\". Yes, I said 100%. The best way to execute it, is to send the LinkedIn connection just after they replied or liked your comment under their post.\"]}),/*#__PURE__*/n(\"p\",{children:[\"You \",/*#__PURE__*/e(\"strong\",{children:\"don't need to add a note\"}),\" to your LinkedIn invitation by the way. It takes time and reduces your acceptance rate in most cases (assuming you don't personalize it a lot).\"]}),/*#__PURE__*/e(\"h3\",{children:\"6/ Expose your targets to your content for at least a week\"}),/*#__PURE__*/n(\"p\",{children:[\"People don't like being \",/*#__PURE__*/e(t,{href:\"https://inmotionmktg.com/blog/pitch-slap-worst-kind-social-selling/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"pitch slap\"})}),\". Wait a few days before reaching out to them unless you saw a \",/*#__PURE__*/e(\"strong\",{children:\"strong opportunity\"}),\" to do so.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Instead let them be exposed to your LinkedIn posts so they will get \",/*#__PURE__*/e(\"strong\",{children:\"familiar with your face\"}),\" a bit. Indeed, if you engage with them they will see your LinkedIn posts in the beginning of their feed.\"]}),/*#__PURE__*/e(\"h3\",{children:\"7/ Try to post 1 valuable piece of content per day (optional)\"}),/*#__PURE__*/n(\"p\",{children:[\"Not every \",/*#__PURE__*/e(\"strong\",{children:\"sales representative\"}),\" or \",/*#__PURE__*/e(\"strong\",{children:\"agency founder\"}),\" has the time to post every day on LinkedIn. But if you can, it will benefit you a lot.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Try to talk about things your prospects and B2B influencers may like. Always \",/*#__PURE__*/e(\"strong\",{children:\"talk about yourself using storytelling\"}),\" to give out B2B stories about your product or service.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Why talking about yourself? Because it \",/*#__PURE__*/e(\"strong\",{children:\"amplifies profile views\"}),\" which will bring your more website visitors (ideal to generate inbound leads).\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Posting Content | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/v8a9h9wzhWZiD1i1Q28TP3xBo8.png\",srcSet:\"https://framerusercontent.com/images/v8a9h9wzhWZiD1i1Q28TP3xBo8.png?scale-down-to=512 512w,https://framerusercontent.com/images/v8a9h9wzhWZiD1i1Q28TP3xBo8.png 782w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"You can see on this image how Justin Welsh is consistent for example\"})}),/*#__PURE__*/e(\"h3\",{children:\"8/ Keep engaging with your targets during engagement blocks in your calendar\"}),/*#__PURE__*/n(\"p\",{children:[\"Every day, take 1 hour to \",/*#__PURE__*/e(\"strong\",{children:\"switch between social selling feed\"}),\" and sales pipelines to engage with your targets.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Engagement Slot | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/RnKf8ftlwaWfXPDAORBuM8tVA.png\",srcSet:\"https://framerusercontent.com/images/RnKf8ftlwaWfXPDAORBuM8tVA.png?scale-down-to=512 512w,https://framerusercontent.com/images/RnKf8ftlwaWfXPDAORBuM8tVA.png 622w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"You should create an engagement slot in your Google Calendar\"})}),/*#__PURE__*/e(\"p\",{children:\"That way, you'll be top of mind and they might even contact you even before you reach out to them. It happens to me all the time!\"}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Sales Pipeline Tags | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/5BhOAMi4f7qGBftR2PvSb3O4QRE.gif\",srcSet:\"https://framerusercontent.com/images/5BhOAMi4f7qGBftR2PvSb3O4QRE.gif?scale-down-to=512 512w,https://framerusercontent.com/images/5BhOAMi4f7qGBftR2PvSb3O4QRE.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"The social selling feed adapts to your sales pipeline within a list\"})}),/*#__PURE__*/e(\"h3\",{children:\"9/ Reach out to your target when it feels the most natural\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This is how I like doing this:\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I scroll Breakcold socia selling feed\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I like & comment posts of my prospects\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When it's relevant, I click on send DM\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Company news populate on the software\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I have now all informations in one place to craft a hyper-personalize DM\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Company News | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif\",srcSet:\"https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif?scale-down-to=512 512w,https://framerusercontent.com/images/cnF4nYbFx3D0d2sjtdAtTadJKo.gif 640w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Company news populate when you're about to reach out a prospect\"})}),/*#__PURE__*/e(\"p\",{children:\"Then repeat all the steps to contact super quickly many other prospects.\"}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Sales Outreach | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/i1R9bFAva05VTY0FhKwm0itXwTU.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of a cold LinkedIn message I've received\"})}),/*#__PURE__*/e(\"h3\",{children:\"10/ Things to do on the side of step 1 to 9\"}),/*#__PURE__*/n(\"p\",{children:[\"You can \",/*#__PURE__*/e(\"strong\",{children:\"combine\"}),\" social selling strategies explained in step \",/*#__PURE__*/e(\"strong\",{children:\"1 to 9\"}),\" with \",/*#__PURE__*/e(\"strong\",{children:\"traditional sales prospecting\"}),\" ones:\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"sending highly personalized cold emails from news you saw on LinkedIn\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"sending Twitter DMs from news you saw on LinkedIn (original approach)\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"2\\xb0) Social Selling Strategy to drive more business from Twitter\"}),/*#__PURE__*/n(\"p\",{children:[\"Twitter is so \",/*#__PURE__*/e(\"strong\",{children:\"underrated\"}),\" for social selling, it's crazy. Concepts are pretty similar to LinkedIn but there are a few tweaks.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"1/ Prepare a list of B2B influencers in your niche\"}),/*#__PURE__*/e(\"p\",{children:\"See LinkedIn social selling strategy above.\"}),/*#__PURE__*/e(\"h3\",{children:\"2/ Prepare a list of a 100 ideal prospects\"}),/*#__PURE__*/e(\"p\",{children:\"See LinkedIn social selling strategy above.\"}),/*#__PURE__*/e(\"h3\",{children:\"3/ Put the 2 lists into a Twitter Engagement Tool\"}),/*#__PURE__*/e(\"p\",{children:\"See LinkedIn social selling strategy above.\"}),/*#__PURE__*/e(\"h3\",{children:\"4/ Build a sales pipeline for all contacts\"}),/*#__PURE__*/e(\"p\",{children:\"See LinkedIn social selling strategy above.\"}),/*#__PURE__*/e(\"h3\",{children:\"5/ Engage with these people on Twitter, then send a DM\"}),/*#__PURE__*/n(\"p\",{children:[\"Compare to LinkedIn, you \",/*#__PURE__*/e(\"strong\",{children:\"don't need to be connected\"}),\" with people to send a Twitter DM.\"]}),/*#__PURE__*/n(\"p\",{children:[\"However, you DMs won't go to the inbox of your recipient \",/*#__PURE__*/e(\"strong\",{children:\"if they don't follow you\"}),\". In other words, if you send Twitter DMs to strangers, you will go to their cold DM request inbox.\"]}),/*#__PURE__*/n(\"p\",{children:[\"That way, make sure to keep your message super short like we \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/cold-email/cold-email/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"advise for cold emailing\"})}),\". \"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy LinkedIn Message | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/S0hfXn2XZPY68b1bYeEAy2HER9M.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of a social selling message I sent\"})}),/*#__PURE__*/e(\"h3\",{children:\"6/ Things to do on the side of step 1 to 9\"}),/*#__PURE__*/e(\"p\",{children:\"See LinkedIn social selling strategy above.\"}),/*#__PURE__*/e(\"h2\",{children:\"3\\xb0) Social Selling Strategy to do multi-channel sales outreach\"}),/*#__PURE__*/e(\"p\",{children:\"Not many people do social selling in a multi-channel way. Most people stick to Discord, Quora, YouTube, Twitter, LinkedIn but none of them do it cross channel.\"}),/*#__PURE__*/e(\"p\",{children:\"I have 2 examples in mind that work really well for me.\"}),/*#__PURE__*/e(\"h3\",{children:\"1/ Use news of your prospects on social media to send hyper-personalized cold emails\"}),/*#__PURE__*/n(\"p\",{children:[\"Pretty simple. You saw a LinkedIn post from a prospect for example, you \",/*#__PURE__*/e(\"strong\",{children:\"liked\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"commented\"}),\" the post quickly with \",/*#__PURE__*/e(\"strong\",{children:\"Breakcold\"}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"Then you decide to send a \",/*#__PURE__*/e(\"strong\",{children:\"cold email\"}),\" instead of a LinkedIn message. People \",/*#__PURE__*/e(\"strong\",{children:\"don't hyper-personalize\"}),\" cold emails a lot so you will automatically stand out.\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use the topic of your prospect LinkedIn post as subject line\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add a sentence about his/her company news as well\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Cold Email | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/gfENKMNC82mY0lYtu0a73XebpLk.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"2/ Send LinkedIn DMs from Twitter news of your prospects and vice-versa\"}),/*#__PURE__*/n(\"p\",{children:[\"It's basically the same strategy as described above but with Twitter, nothing exceptional here but \",/*#__PURE__*/e(\"strong\",{children:\"it works like a charm for modern sales prospecting\"}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"4\\xb0) Social Selling Strategy to implement as a sales rep team\"}),/*#__PURE__*/n(\"p\",{children:[\"Every \",/*#__PURE__*/e(\"strong\",{children:\"modern sales team\"}),\" should implement a social selling strategy. Beyond the three examples we gave in this article, we also need to talk about personal branding of the team.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1/ Design a common memorable personal branding for the team\"}),/*#__PURE__*/n(\"p\",{children:[\"Each employee should brand themselves in the colors of their companies, it would be good for their \",/*#__PURE__*/e(\"strong\",{children:\"personal branding\"}),\" but also for the company they work in.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Selling Strategy Employees | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/MJNBFGnKq7qw4457985NOr7ycU.png\",srcSet:\"https://framerusercontent.com/images/MJNBFGnKq7qw4457985NOr7ycU.png 520w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Example of a personal branding for employees\"})}),/*#__PURE__*/e(\"h3\",{children:\"2/ Each employee builds authority in their respective part of the job\"}),/*#__PURE__*/n(\"p\",{children:[\"If there's only \",/*#__PURE__*/e(\"strong\",{children:\"sales reps\"}),\", then all of them will talk about sales and some personal stuff in their posts. But imagine you have like \",/*#__PURE__*/e(\"strong\",{children:\"customer support people\"}),\", it would be great that they build authority in their own expertise.\"]}),/*#__PURE__*/e(\"p\",{children:\"It will also help to attract top talents in various departments.\"}),/*#__PURE__*/e(\"h3\",{children:\"3/ Set up engagement pods techniques to amplify the reach of the team\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"In plain english it means:\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"someone from the team post on LinkedIn\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"other team members need to like & comment the post to give it reach\"})})]}),/*#__PURE__*/e(\"p\",{children:\"That's it, nothing complicated.\"}),/*#__PURE__*/e(\"h3\",{children:\"4/ Coordinate publishing of the posts when you have big news to announce\"}),/*#__PURE__*/n(\"p\",{children:[\"Imagine you have an upcoming big news in your company like a \",/*#__PURE__*/e(\"strong\",{children:\"funding round\"}),\", it will goes like this:\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Brian posts at 9am\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Juliette at 11 am\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"David at 12 pm\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"and so on until day 2\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You want them to give your company a 24/24 visibility and not to use all your social selling ammo at once.\"})]});export const richText5=/*#__PURE__*/n(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Social Selling Tips | Breakcold\",className:\"framer-image\",src:\"https://framerusercontent.com/images/MXxkJXwJr7fY8TerQLJyJsQD4eQ.png\",srcSet:\"https://framerusercontent.com/images/MXxkJXwJr7fY8TerQLJyJsQD4eQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/MXxkJXwJr7fY8TerQLJyJsQD4eQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/MXxkJXwJr7fY8TerQLJyJsQD4eQ.png 1280w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Introduction\"}),/*#__PURE__*/e(\"p\",{children:\"Not every type of sales prospecting tips can be applied to social selling. This is why I decided to build this list of social selling tips.\"}),/*#__PURE__*/e(\"h2\",{children:\"The 44 Social Selling tips:\"}),/*#__PURE__*/e(\"p\",{children:\"The tips have been designed to be extremely actionable, hope you'll like it.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 0\"}),/*#__PURE__*/n(\"p\",{children:[\"Use \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Breakcold\"})}),\" for your social selling.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 1\"}),/*#__PURE__*/e(\"p\",{children:\"Engage with your prospects LinkedIn posts or tweets before reaching out.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 2\"}),/*#__PURE__*/e(\"p\",{children:\"Wait a few days before reaching out to a prospect once they accepted your LinkedIn request.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 3\"}),/*#__PURE__*/e(\"p\",{children:\"Build a LinkedIn Engagement list if you want to engage faster with your leads.\"}),/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/case-studies/jeremy\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"289\",src:\"https://framerusercontent.com/images/5IA0h7S7r6Cf4rFuveCbVuHwi0s.svg\",srcSet:\"https://framerusercontent.com/images/5IA0h7S7r6Cf4rFuveCbVuHwi0s.svg?scale-down-to=512 512w,https://framerusercontent.com/images/5IA0h7S7r6Cf4rFuveCbVuHwi0s.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/5IA0h7S7r6Cf4rFuveCbVuHwi0s.svg 1617w\",style:{aspectRatio:\"1617 / 578\"},width:\"808\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 4\"}),/*#__PURE__*/e(\"p\",{children:\"Work on your personal branding before starting any social selling.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 5\"}),/*#__PURE__*/e(\"p\",{children:\"Use memorable emojis in your name on social media to brand yourself.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 6\"}),/*#__PURE__*/e(\"p\",{children:\"Favor hyper-personalized messages in your social selling outreach.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 7\"}),/*#__PURE__*/e(\"p\",{children:\"Use a social selling tool to boost and track your results.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 8\"}),/*#__PURE__*/e(\"p\",{children:\"Don't put a note in your LinkedIn invite request if you cannot hyper-personalize it.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 9\"}),/*#__PURE__*/e(\"p\",{children:\"Send a direct message to your prospects on Twitter with informations you saw about them on LinkedIn and vice-versa.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 10\"}),/*#__PURE__*/e(\"p\",{children:\"Use social selling to close leads and cold email to generate leads.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 11\"}),/*#__PURE__*/e(\"p\",{children:\"Engage with micro B2B influencers in your industry to increase the distribution power of your product or service.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 12\"}),/*#__PURE__*/e(\"p\",{children:\"If you are an SDR or BDR, do not pitch slap, be patient.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 13\"}),/*#__PURE__*/e(\"p\",{children:\"Use topic keywords in your tweets to amplify their reach.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 14\"}),/*#__PURE__*/e(\"p\",{children:\"Engage with your LinkedIn or Twitter feed before posting content.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 15\"}),/*#__PURE__*/e(\"p\",{children:\"Tweet 3 times a day and retweet these tweet to have a 24/24 presence.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 16\"}),/*#__PURE__*/e(\"p\",{children:\"Reply with every single one of your comments so they will see your content in first next time you post.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 17\"}),/*#__PURE__*/e(\"p\",{children:\"Prepare valuable content that you can transform in viral lead magnet LinkedIn / Twitter post.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 18\"}),/*#__PURE__*/n(\"p\",{children:[\"Build a \",/*#__PURE__*/e(t,{href:\"https://www.breakcold.com/features/sales-pipeline-software\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"sales pipeline\"})}),\" to stay organized in your social selling.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 19\"}),/*#__PURE__*/e(\"p\",{children:\"Warm up your LinkedIn account if you want to use LinkedIn automation tools.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 20\"}),/*#__PURE__*/e(\"p\",{children:\"Use Tweet Deck for social listening and to watch who is talking about your brand on Twitter.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 21\"}),/*#__PURE__*/e(\"p\",{children:\"Repurpose your blog articles into LinkedIn posts, Twitter threads, Tik Tok videos, Youtube videos and Youtube Shorts.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 22\"}),/*#__PURE__*/e(\"p\",{children:\"Send lots of cold Twitter DMs every day, you are limited to 1000 per day.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 23\"}),/*#__PURE__*/e(\"p\",{children:\"Focus your LinkedIn prospecting in a specific geographical area if you care about network effect.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 24\"}),/*#__PURE__*/e(\"p\",{children:\"Use PS lines in your cold DMs to stand out from regular DMs.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 25\"}),/*#__PURE__*/e(\"p\",{children:\"Your LinkedIn profile is your second landing page, work on it.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 26\"}),/*#__PURE__*/e(\"p\",{children:\"Put call to actions (CTA) in your social media to multiply clicks on your website.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 27\"}),/*#__PURE__*/e(\"p\",{children:\"Use directories to find relevant B2B influencers in your niche instead of just scrolling on LinkedIn.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 28\"}),/*#__PURE__*/e(\"p\",{children:\"Once you've found a LinkedIn influencer, look at their activity section to discover other ones.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 29\"}),/*#__PURE__*/e(\"p\",{children:\"Find quality leads using LinkedIn Sales Navigator filter about leads who recently posted on LinkedIn in the last 30 days.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 30\"}),/*#__PURE__*/e(\"p\",{children:\"The more you engage with potential customers, the more they see your posts. The more they see your posts, the more they might become paying customers.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 31\"}),/*#__PURE__*/e(\"p\",{children:\"Create multiple engagement time slots to build relationships with your prospects every day.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 32\"}),/*#__PURE__*/e(\"p\",{children:\"Spend 95% of your time working on the hook of your posts as it represents 95% of your post success.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 33\"}),/*#__PURE__*/e(\"p\",{children:\"Follow-up manually and with personalization if you want to multiply your reply rate.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 34\"}),/*#__PURE__*/e(\"p\",{children:\"Expose your prospects to your content for a few days once they accepted your LinkedIn request.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 35\"}),/*#__PURE__*/e(\"p\",{children:\"Talk about yourself using storytelling in your posts to maximize profile views.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 36\"}),/*#__PURE__*/e(\"p\",{children:\"Never sell, start conversations.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 37\"}),/*#__PURE__*/e(\"p\",{children:\"Keep your LinkedIn outreach and Twitter outreach first message below 50 words.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 38\"}),/*#__PURE__*/e(\"p\",{children:\"Use advanced twitter search to find top performing tweets in your industry and potential prospects.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 39\"}),/*#__PURE__*/e(\"p\",{children:\"Use a twitter email extractor to get likes, comments, followers and following of a tweet and enrich the data with valid B2B email addresses.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 40\"}),/*#__PURE__*/e(\"p\",{children:\"Look at the following of top Twitter influencers to discover other ones.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 41\"}),/*#__PURE__*/e(\"p\",{children:\"Repurpose your Twitter threads into LinkedIn Carousels.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 42\"}),/*#__PURE__*/e(\"p\",{children:\"Work on a social selling strategy with your employees to all have the same personal branding.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 43\"}),/*#__PURE__*/e(\"p\",{children:\"Use a LinkedIn CRM and/or a Twitter CRM for your social selling.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Selling tip 44\"}),/*#__PURE__*/e(\"p\",{children:\"Prepare in batches your social media post during weekends to focus on relationships building during the week.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/n(\"p\",{children:[\"If you liked this series of social selling tips, make sure to check out \",/*#__PURE__*/e(t,{href:\"https://breakcold.com/\",motionChild:!0,nodeId:\"ZeeOgr7NP\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Breakcold\"})}),\" to apply them :)\"]})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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