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  "sourcesContent": ["import{jsx as e,jsxs as a}from\"react/jsx-runtime\";import*as t from\"react\";export const richText=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Crane Payment Innovations (CPI) Partners With Evron to Launch a Market-Shifting Cashless Payments Strategy, Generating $480K in Pipeline\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Before Evron\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"CPI had long dominated the casino and gaming industry with an 80% market share in cash-handling solutions. However, as digital payment adoption accelerated, casinos faced increasing pressure to integrate cashless payments into their operations.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"CPI recognized this shift but faced a significant challenge: the market wasn\u2019t ready.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"A previous attempt by a competitor to introduce cashless payments had failed spectacularly, leaving casino operators skeptical and unwilling to adopt new solutions. Despite CPI\u2019s deep industry presence, they needed a new approach to reposition cashless payments\u2014not as an operational risk but as the future of gaming transactions.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"However, CPI\u2019s marketing efforts lacked the demand creation necessary to change industry perception. Their traditional marketing approach focused on incremental product improvements rather than reshaping market narratives, making it difficult to build momentum for a fundamental industry shift.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"CPI needed a strategic partner that could change the narrative and position them as the leader in the cashless payments revolution.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How We Got Started\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"CPI approached us with a clear goal: introduce and normalize cashless payments in an industry resistant to change while positioning CPI as the go-to solution for casino operators looking to modernize their payment systems.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"We started by conducting an in-depth analysis of:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Historical market adoption trends in gaming and fintech.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer sentiment toward cashless payments, identifying key concerns and barriers to adoption.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Competitive positioning, including the failures of previous cashless payment initiatives.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"This analysis made it clear that CPI\u2019s challenge wasn\u2019t product adoption\u2014it was trust. Casino operators weren\u2019t convinced that cashless payments were secure, compliant, or beneficial to their bottom line.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"We needed to reframe the conversation around cashless payments and establish CPI as the company leading this transformation.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Campaign Development and Execution\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"CPI\u2019s success in the cashless payments space hinged on more than just promoting a product, it required reshaping the industry\u2019s perception of digital transactions in gaming. We approached this challenge by implementing our Campaign Development methodology, which emphasizes the alignment of strategic narrative, buyer education, and revenue-driven marketing execution.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Our first priority was to craft a cohesive, market-shifting narrative that positioned CPI not just as a vendor but as the driving force behind the industry\u2019s inevitable shift toward cashless payments. To do this, we conducted in-depth research into the historical failures of previous cashless payment initiatives, identifying the core objections from casino operators. This allowed us to address key concerns such as compliance, security, and the impact on player spending before they became roadblocks in the sales process.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Once the foundation was in place, we developed a multi-channel marketing program that integrated thought leadership, branded content, product value, and event-based engagement. Rather than relying solely on direct response campaigns, we structured CPI\u2019s campaign into three distinct layers:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"strong\",{children:\"Industry Education & Thought Leadership\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"We created a steady stream of high-value educational content to establish CPI as the go-to authority on cashless payments. This content was distributed across LinkedIn, industry forums, and strategic partnerships, ensuring CPI was influencing the market conversation at every level.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"strong\",{children:\"Targeted Demand Capture & ABM Execution\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"To engage high-value accounts, we launched high-intent demand capture campaigns through LinkedIn Paid. These campaigns were built around specific use cases, offering tailored insights and solution breakdowns for operators based on their size, technology stack, and existing payment infrastructure.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"strong\",{children:\"Event-Based Pipeline Acceleration\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Given CPI\u2019s presence at major gaming expos, we developed on-site engagement strategies that turned industry events into pipeline-generating opportunities. We aligned CPI\u2019s digital marketing efforts with in-person activations, ensuring that prospects who engaged with CPI at events were nurtured through follow-up content, account-specific messaging, and direct executive outreach.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"This full-funnel, demand-driven approach ensured that CPI wasn\u2019t just participating in industry conversations, but they were shaping them. By integrating content, paid media, and direct sales enablement efforts, we were able to change how casino operators viewed cashless payments, turning what was once a risk into an opportunity for business growth and modernization.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,g6ZUeOTbtpWDS1BFF6pw7eoo3I.jpg?originalFilename=Product+Value+3.jpg\",\"data-framer-height\":\"2000\",\"data-framer-width\":\"2000\",height:\"1000\",src:\"https://framerusercontent.com/images/g6ZUeOTbtpWDS1BFF6pw7eoo3I.jpg\",srcSet:\"https://framerusercontent.com/images/g6ZUeOTbtpWDS1BFF6pw7eoo3I.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/g6ZUeOTbtpWDS1BFF6pw7eoo3I.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/g6ZUeOTbtpWDS1BFF6pw7eoo3I.jpg 2000w\",style:{aspectRatio:\"2000 / 2000\"},width:\"1000\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key Shifts That Led to Success\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The transformation of CPI\u2019s marketing approach required a fundamental shift from product-first promotion to market education and category leadership. Instead of positioning cashless payments as an optional upgrade, we reframed it as an inevitable evolution in the gaming industry. One that operators needed to adopt to remain competitive.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"From Product Marketing \u2192 Market Education & Category Leadership\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Initially, CPI\u2019s messaging focused on the features and functionality of its cashless payment solutions. However, this approach failed to address the root cause of adoption resistance\u2026a lack of trust in cashless systems due to previous industry failures. We repositioned CPI as the authority on cashless payments, ensuring their narrative led the market conversation and preemptively tackled objections.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"From Isolated Campaigns \u2192 Unified, Multi-Touch Demand Strategy\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Before our engagement, CPI\u2019s marketing efforts were fragmented, with different teams handling paid media, content, and events in silos. By implementing our Campaign Development methodology, we built a cohesive, full-funnel strategy where each marketing initiative supported the next. Paid media drove awareness, content deepened engagement, and events accelerated pipeline creation.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"From Low-Intent Lead Generation \u2192 High-Intent Demand Capture\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Instead of chasing low-quality leads through broad, undifferentiated campaigns, we focused on high-intent demand capture. We leveraged LinkedIn Paid  to identify and engage operators already evaluating cashless payment solutions, ensuring that CPI\u2019s sales team was spending time on opportunities with real revenue potential.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,p4L5woZ4xzoQCQyBW62u94jZhA.jpg?originalFilename=BC+01+-+Modern+Payments+For+Modern+Players.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/p4L5woZ4xzoQCQyBW62u94jZhA.jpg\",srcSet:\"https://framerusercontent.com/images/p4L5woZ4xzoQCQyBW62u94jZhA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/p4L5woZ4xzoQCQyBW62u94jZhA.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/p4L5woZ4xzoQCQyBW62u94jZhA.jpg 1080w\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Results and Impact\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Through our Campaign Development methodology, we built a multi-channel demand engine that generated $480,000 in pipeline on a pilot program while establishing CPI as the authority on cashless gaming.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"One of the most significant improvements came from CPI\u2019s marketing-to-sales alignment. Before working with Evron, CPI\u2019s team struggled to quantify marketing\u2019s impact on pipeline and revenue. By implementing clear revenue benchmarks including lead-to-opportunity conversion rates and opportunity to spend ratio, CPI was able to directly attribute $480,000 in pipeline growth to a new demand engine.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The real impact of this engagement was shifting the industry conversation around cashless payments. The narrative moved from fear and uncertainty to inevitability and competitive advantage. By positioning CPI as the trusted leader in cashless gaming, we laid the foundation for long-term market dominance, ensuring that CPI\u2019s BetBridge solution were not just seen as an option, but as the future of payments in the industry.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"CPI\u2019s challenge was never a lack of market opportunity, it was the perception of cashless payments in the gaming industry that stood in the way of adoption. Through strategic market education, targeted demand capture, and event-driven engagement, we built a marketing program that not only generated pipeline but also changed industry sentiment toward cashless payments.\"})]});export const richText1=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"WOLF Partners With Evron to Generate Over $1.4M in Pipeline While Achieving a 28.75x Pipeline vs. Spend Ratio\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Before Evron\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Before engaging with us, WOLF faced significant challenges in demand creation and revenue impact.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The company operated without a dedicated marketing team, relying primarily on founder-led sales and outsourced automated SDR outbound efforts. This led to inconsistent lead generation and a heavy dependence on cold outreach tactics with low conversion rates. WOLF was experiencing a significantly low volume of MQLs per month, with only 20% turning into qualified opportunities, creating an unpredictable and inefficient pipeline.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Additionally, WOLF\u2019s focus on small and medium-sized staffing agencies resulted in a sales motion that was both slow and unscalable. Their ACV was around $10,000, making customer acquisition expensive relative to potential revenue. Without a systematic demand generation strategy, WOLF struggled to build a marketing function that contributed meaningfully to revenue.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Recognizing the need for a scalable and repeatable approach, WOLF sought out Evron to build a more efficient demand engine.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How We Got Started\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Our engagement with WOLF began by addressing fundamental gaps in their demand generation strategy. The first step was an in-depth analysis of WOLF\u2019s ICP and their historical CRM data. The audit revealed inefficiencies in lead quality, payback, and retention, particularly within the SMB staffing segment.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"We identified an opportunity to shift WOLF\u2019s focus from SMBs to mid-market and enterprise staffing agencies. This move aligned with a higher-value customer base, allowing for larger deal sizes and more efficient sales cycles.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"With a refined ICP, Evron then restructured WOLF\u2019s messaging to resonate with their new target audience. The team developed a full-funnel marketing strategy that incorporated both demand creation and demand capture, ensuring that inbound interest was converted efficiently. Instead of measuring success by click-through rates and cost per lead, WOLF and Evron aligned on revenue-driven key performance indicators such as lead-to-opportunity rate, pipeline contribution, and CAC efficiency.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Campaign Development and Execution\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Our first priority was establishing a strong brand and product narrative that aligned marketing, sales, and customer success. We knew that this vertical needed very contextual messaging that mirrored their pain points and dream workflow. We also know that vertical-specific buyers want all-encompassing solutions. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:'We refined messaging to ensure that it mirrored real customer pain points and industry-specific challenges, allowing WOLF to position itself as the \"All-In-One\" solution for mid-market and enterprise staffing agencies.'}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Next, we executed a full-funnel demand capture strategy that leveraged LinkedIn Paid and Google Search as the primary channels. Unlike the previous scattershot approach, every campaign was designed to drive high-intent traffic to conversion-focused landing pages\u2014ensuring that marketing efforts directly contributed to pipeline growth.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"We also worked directly in WOLF\u2019s CRM and attribution systems to track pipeline performance in real-time, making continuous optimizations to ensure that budget was being allocated to the most profitable acquisition channels.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ILTLw9D30Wbl3c0NVE8EqaVMhs.jpg?originalFilename=%5B3%5D+One+Central+Platform+Brand+Update.jpg\",\"data-framer-height\":\"2000\",\"data-framer-width\":\"2000\",height:\"1000\",src:\"https://framerusercontent.com/images/ILTLw9D30Wbl3c0NVE8EqaVMhs.jpg\",srcSet:\"https://framerusercontent.com/images/ILTLw9D30Wbl3c0NVE8EqaVMhs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ILTLw9D30Wbl3c0NVE8EqaVMhs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ILTLw9D30Wbl3c0NVE8EqaVMhs.jpg 2000w\",style:{aspectRatio:\"2000 / 2000\"},width:\"1000\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key Shifts That Led to Success\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:'The biggest shift in WOLF\u2019s marketing approach was moving from \"how do we get more MQLs\" to \"how do we get everything that comes to be qualified.\" '}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"From SMB to Mid-Market & Enterprise\"})}),/*#__PURE__*/e(\"p\",{children:\" By repositioning WOLF to serve larger clients, we doubled ACV from under $10,000 to $20,000+, making marketing efforts significantly more efficient.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"From Cold Outbound to High-Intent Demand Capture\"})}),/*#__PURE__*/e(\"p\",{children:\" We moved away from inefficient SDR-led outbound and invested in high-intent inbound strategies that attracted buyers actively looking for a solution.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"From Vanity Metrics to Revenue KPIs\"})}),/*#__PURE__*/e(\"p\",{children:\"Marketing success was no longer judged on CPL or impressions\u2014it was measured based on pipeline contribution, SQL growth, and ROI.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sSet74Nwjlefu4QfgWTBJDUw2o.jpg?originalFilename=%5B35%5D+Operate+Your+Staffing+Agency+On+Autopilot+2.0.jpg\",\"data-framer-height\":\"2000\",\"data-framer-width\":\"2000\",height:\"1000\",src:\"https://framerusercontent.com/images/sSet74Nwjlefu4QfgWTBJDUw2o.jpg\",srcSet:\"https://framerusercontent.com/images/sSet74Nwjlefu4QfgWTBJDUw2o.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/sSet74Nwjlefu4QfgWTBJDUw2o.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/sSet74Nwjlefu4QfgWTBJDUw2o.jpg 2000w\",style:{aspectRatio:\"2000 / 2000\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Results and Impact\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Before partnering with Evron, WOLF\u2019s pipeline was unpredictable, SQLs were inconsistent, and marketing efforts were non-existent. 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