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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{addPropertyControls as r,ComponentPresetsConsumer as a,ControlType as n,Link as i}from\"framer\";import{motion as s}from\"framer-motion\";import*as o from\"react\";import{Youtube as h}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js\";let d=\"sTcwY_q6o\",l=\"fKEToVFH6\",c=\"PQmWgpopa\",p=\"aw7jxWaEH\",u=\"LQiPrybTl\",m=\"Kexb_pJAL\",g=\"tBk2trXST\",w=\"L9IGQGylU\",f=\"TFIiRRhaN\",b=(e,t)=>{if(e&&\"object\"==typeof e)return{...e,alt:t};},y=[{index:0,id:\"xclRL1e1y\",[d]:\"Opinions Versus A Well Planned Marketing Strategy\",[l]:\"opinions-vs-strategy\",[c]:\"Inside A Brand's Mind\",[p]:{webPageId:\"snbPhKJhG\"},[u]:\"1 minute\",[m]:\"2024-05-08T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/eWULZB6MzbNZfxilYS4SX1MMZ4.png\",srcSet:\"https://framerusercontent.com/images/eWULZB6MzbNZfxilYS4SX1MMZ4.png?scale-down-to=1024 819w,https://framerusercontent.com/images/eWULZB6MzbNZfxilYS4SX1MMZ4.png 1080w\"},\"\"),[w]:b({src:\"https://framerusercontent.com/images/eWULZB6MzbNZfxilYS4SX1MMZ4.png\",srcSet:\"https://framerusercontent.com/images/eWULZB6MzbNZfxilYS4SX1MMZ4.png?scale-down-to=1024 819w,https://framerusercontent.com/images/eWULZB6MzbNZfxilYS4SX1MMZ4.png 1080w\"},\"\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:'I recently saw a post on Linkedin by Marketer Tips that quoted Joe Martin\\'s 2021 post on Twitter/ X  that says: - \"Marketing is one of the easiest things for anyone to have an opinion on, but one of the most complex to decide when, where, and how to execute.\" '}),/*#__PURE__*/e(\"img\",{alt:\"Post on Linkedin by Marketer Tips that quoted Joe Martin's 2021 post on Twitter/ X\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,T4vFSNxKhWMEQYoojXtpP9ZTJg.jpg?preferredSize=lossless\",\"data-framer-height\":\"640\",\"data-framer-width\":\"510\",height:\"320\",src:\"https://framerusercontent.com/images/T4vFSNxKhWMEQYoojXtpP9ZTJg.jpg?lossless=1\",srcSet:\"https://framerusercontent.com/images/T4vFSNxKhWMEQYoojXtpP9ZTJg.jpg?lossless=1 510w\",style:{aspectRatio:\"510 / 640\"},width:\"255\"}),/*#__PURE__*/t(\"p\",{children:[\"This post stirred up a few thoughts: entrepreneurs / founders who have worked with a brand strategist, devised a well researched, planned approach to marketing and confidently entrust their brand to a senior person in the field, generally can sit back, relax and let the magic happen. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"These founders know that their brand positioning and marketing will create the desired consumer perception to the intended target audience in due course. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The others simply rely on feedback from \u2018friends and family\u2019, who have absolutely no idea about the new consumer cohort that you maybe targeting and stay stuck with marketing to their existing dying population of consumers. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Everyone is entitled to have an opinion, but are they all equipped to steer your brands to greater growth? 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When someone hires you, who is responsible for the project?\"}),/*#__PURE__*/e(\"p\",{children:\"Your one point of contact will be our brand strategist and marketing consultant - Vidushi Agrawal. 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When we began working on social media projects in 2015, we used to alternate between well-composed photographs, graphic posts, plain text posts and terrible-looking, square-cropped videos. When stories came around, we began using vertically oriented images and videos. After Instagram released IGTV, we saw people use both; videos shot in horizontal and vertical formats. Reels were introduced while IGTV was being phased out.\"}),/*#__PURE__*/e(\"p\",{children:\"All along this journey, the instagram feature that we have kept our eyes peeled on are INSIGHTS. Each time we post, we regularly check its performance. Instagram's insights reveal a lot about the elements that make a post more visible than others. However, we admit that there have been times when have used all the elements possible and our posts still haven't worked! Over the years, our social media learning curve evolved and adapted to all the changes that Instagram brought upon us.\\xa0 \\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here are a few frontend and background tasks we follow, today:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add hashtags after the caption (some within the caption)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add trending music but make sure it's not too loud!\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add alt text\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add location\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Static posts work too\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add hashtags on stories and reels then hide them\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add trending gifs on stories and reels, hiding them is optional\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Many believe that we need to keep hashtags to the minimum. We beg to differ on this score. Time and time again, analytics have surprised us with the number of people that have landed on our posts through hashtags.\"}),/*#__PURE__*/e(\"p\",{children:\"Reach out to us if you have any questions about social media marketing. Email us: mktgwithvidushi@gmail.com\"}),/*#__PURE__*/e(\"p\",{children:\"About us\"}),/*#__PURE__*/e(\"p\",{children:\"Vidushi Agrawal is a marketing consultant and brand strategist\\xa0since 2015. She works with businesses, transforms them into brands and empowers them to achieve their business goals.\"})]})},{index:6,id:\"mK7DTgDEi\",[d]:\"Who Should You Entrust Your Brand To?\",[l]:\"who-should-you-entrust-your-brand-to\",[c]:\"Inside a Brand's Mind\",[p]:{webPageId:\"snbPhKJhG\"},[u]:\"2 Mins\",[m]:\"2022-02-11T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/qAJhmIspbVg46sTSVh55p7Fuo.jpg\"},\"Your Brand Equite Is At Stake \\xa9 Marketing with Vidushi Agrawal 2023\"),[w]:b({src:\"https://framerusercontent.com/images/xLtzgvKUwE6kN3gHhKz65UM0ZXE.png\",srcSet:\"https://framerusercontent.com/images/xLtzgvKUwE6kN3gHhKz65UM0ZXE.png?scale-down-to=512 512w,https://framerusercontent.com/images/xLtzgvKUwE6kN3gHhKz65UM0ZXE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/xLtzgvKUwE6kN3gHhKz65UM0ZXE.png 1170w\"},\"Your Brand Equite Is At Stake \\xa9 Marketing with Vidushi Agrawal 2023\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"From the agency perspective, measuring the success of a brand building and marketing project is different from how we measure business success. Primarily a brand's success depends on brand awareness, its recall value and subsequently on sales and market share. Brand strategists understand the business owners' need to clock in the numbers, however a thorough brand building exercise is a crucial first step for businesses to achieve long term growth.\"}),/*#__PURE__*/e(\"p\",{children:\"Entrusting your brand to an experienced brand strategist and marketing consultant ensures that your business vision and goals are considered, planned for at every stage of marketing, branding and communication design. \"}),/*#__PURE__*/e(\"p\",{children:\"So here's a checklist of items that could help you decide who you should entrust your brand to:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Work Experience:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The brand strategists\u2019 work experience includes projects from various industry sectors\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"S/he has received immaculate feedback from previous clients\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"His/her previous contracts have lasted a year or more\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Skill Sets:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The brand strategist should have the skills to strategise, plan and execute a wide range of marketing tools\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"S/he has knowledge of industry trends\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"S/he had a good understanding of business and economics\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Responsibilities should include:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Staying connected with you to understand internal processes, the business and production timelines to plan subsequent campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Has a 360 degree approach to brand building which optimally brings out the essence of the brand and influences the purchase decisions of its target audiences\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Does S/he Fit The Role?\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is your marketing person always teeming with ideas and rooting for the brand\u2019s progress?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is s/he discussing your day to month sales numbers and understanding the reason certain products segments are under performing?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does s/he suggest ad spends, new opportunities to push products and other marketing avenues with you on regular basis?\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why Choose An Independent Professional:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"An independent professional and his/her team will have all hands on deck\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"An experienced brand strategist will be a strong pillar of support to the business\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"S/he will steer the brand towards success with an integrated approach to branding and marketing\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Vidushi Agrawal is a marketing consultant and brand strategist since 2015. She works with Small Medium Enterprises (SMEs) and women - led businesses, transforms them into brands and empowers them to achieve their business goals.\"}),/*#__PURE__*/e(\"p\",{children:\"Get in touch with us to know more: mktgwithvidushi@gmail.com\"})]})},{index:7,id:\"G_YWZVBv9\",[d]:\"Shoo Is Short For \u2018Shoonyata\u2019\",[l]:\"shoo-is-short-for-shoonyata\",[c]:\"My Journey\",[p]:{webPageId:\"G8Imq6ich\"},[u]:\"1 Min\",[m]:\"2020-06-18T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/bLILJr6e556NIU3VuDhbGL65mU.jpg\",srcSet:\"https://framerusercontent.com/images/bLILJr6e556NIU3VuDhbGL65mU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/bLILJr6e556NIU3VuDhbGL65mU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/bLILJr6e556NIU3VuDhbGL65mU.jpg 1920w\"},\"Shoo is Short For 'Shoonyata' - Vidushi Agrawal\"),[w]:b({src:\"https://framerusercontent.com/images/bLILJr6e556NIU3VuDhbGL65mU.jpg\",srcSet:\"https://framerusercontent.com/images/bLILJr6e556NIU3VuDhbGL65mU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/bLILJr6e556NIU3VuDhbGL65mU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/bLILJr6e556NIU3VuDhbGL65mU.jpg 1920w\"},\"Shoo is Short For 'Shoonyata' Vidushi Agrawal 2023\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I began working as an independent marketing consultant and brand strategist in 2015. I quickly realised that I was at my creative best when I sat absolutely still, emptied my thoughts and meditated. This place in my mind which is a state of \u2018Shoonyata\u2019 \u2013 Nothingness, is my powerhouse. I decided to call my work Shoo Stories \u2013 a state of Shoonyata, where stellar ideas come forth, brand stories are created and built.\"}),/*#__PURE__*/e(\"p\",{children:\"We work with Small Medium Enterprises (SMEs) and women - led businesses to create strong brand identities with tremendous recall value and empower them to achieve their business goals.\"}),/*#__PURE__*/e(\"p\",{children:\"Drop me a line on and let me know if there are any issues you are facing, while marketing your business or brand. I would love to discuss the possibilities of finding a failproof solution for you. Email: mktgwithvidushi@gmail.com\"}),/*#__PURE__*/e(\"p\",{children:\"Note: we have a new brand identity, Shoo Stories is now Vidushi Agrawal.\"})]})},{index:8,id:\"n_WOXdn3a\",[d]:\"How To Use Instagram Live Like A Pro\",[l]:\"how-to-use-instagram-live-like-a-pro\",[c]:\"Social Media: How To\",[p]:{webPageId:\"Lbsq43aJr\"},[u]:\"1 Min\",[m]:\"2020-06-12T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/jYjaJKu1SGXoRk4n2qW1Gypaks.jpg\"},\"How to use Instagram Live Like a Pro - Vidushi Agrawal 2023\"),[w]:b({src:\"https://framerusercontent.com/images/dktz9f4qw3wjWhD3C14XODDcQ.jpg\"},\"How to use Instagram Live Like a Pro Vidushi Agrawal 2023\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(s.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(a,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/eKU7EBWJ3_c\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Instagram Live\\xa0is a powerful marketing tool to engage with your audiences when you have an event to showcase, launch a product, do a product demo or for discussions or debates on specific topics.  \"}),/*#__PURE__*/e(\"p\",{children:\"Here are a few tips on how you can use Instagram Live like a pro:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add a clear title for new and potential audiences joining in\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Begin Immediately\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Avoid staring blankly at the screen while viewers are joining in, introduce yourself and the topic\"})})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Have a Pleasing Disposition:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Maintain a positive and an energetic presence throughout the live session. Smile! \"})})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Prep Co-hosts:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Coordinate with co-hosts in advance to ensure they are on time\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep the audience engaged while waiting for co-hosts\"})})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"IGTV Video Sharing:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"After the live session, share the video on IGTV\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Choose a suitable cover photo to represent the video when shared on your profile\"})})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Camera Placement at Eye Level:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Position the camera at eye level so you're looking straight at the screen\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})})]})]}),/*#__PURE__*/t(\"p\",{children:[\"Reach out to me for any questions or comments you may have. We're on Instagram \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/mktgwithvidushi/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@mktgwithvidushi\"})}),\" or email us on mktgwithvidushi@gmail.com\"]}),/*#__PURE__*/e(\"p\",{children:\"Note: we have a new brand identity, Shoo Stories is now Vidushi Agrawal.\"})]})},{index:9,id:\"eNEEb1hMV\",[d]:\"Insta\u2019s New Feature: Support Small Business\",[l]:\"insta-s-new-feature-support-small-business\",[c]:\"Social Media: How To\",[p]:{webPageId:\"Lbsq43aJr\"},[u]:\"2 Mins\",[m]:\"2020-05-28T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/dBRg3YHG2EfVsHU0BtnwLsqS2Q.jpg\"},\"Instagram Support Small Business \\xa9 Marketing with Vidushi Agrawal 2023\"),[w]:b({src:\"https://framerusercontent.com/images/dBRg3YHG2EfVsHU0BtnwLsqS2Q.jpg\"},\"Instagram Support Small Business \\xa9 Marketing with Vidushi Agrawal 2023\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(s.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(a,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/7um-5mO0uCQ\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Firstly, I would like to apologize for this video being vertically oriented, hence the disproportionate white background! It was intended for IGTV and was shot & uploaded on May 15th, 2020. Anywho, do take a look!\"}),/*#__PURE__*/e(\"p\",{children:\"Support Small Business is a superb feature that Instagram has recently launched. But, but, but if you really want to support these businesses, why on Earth would you all tag more than 1 business per story?\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Why clutter the experience?\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tagging multiple businesses in a single story, can make the content look crowded and confusing.\"})})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Are you serving the purpose?\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Each business deserves its moment in the spotlight. If you tag too many at once, it's easy for viewers to skip to the next story and ignore the tags altogether, depriving these businesses of the attention they deserve.\"})})})]})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"My Approach for Supporting Small Businesses on Instagram Stories:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tag one business per story\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use images from the brand's social media pages or website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add a personalized note about the brand\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Reach out to us to know how you could grow your business and brand\u2019s visibility: mktgwithvidushi@gmail.com\"}),/*#__PURE__*/e(\"p\",{children:\"Note: we have a new brand identity, Shoo Stories is now Vidushi Agrawal.\"})]})},{index:10,id:\"mYlxJqwDC\",[d]:\"Our Perception Is The Key\",[l]:\"our-perception-is-the-key\",[c]:\"My Journey\",[p]:{webPageId:\"G8Imq6ich\"},[u]:\"2 Mins\",[m]:\"2020-04-28T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/8UnEQbj6cASD9r4vQ07jpqHrvs.jpg\",srcSet:\"https://framerusercontent.com/images/8UnEQbj6cASD9r4vQ07jpqHrvs.jpg?scale-down-to=1024 600w,https://framerusercontent.com/images/8UnEQbj6cASD9r4vQ07jpqHrvs.jpg?scale-down-to=2048 1201w,https://framerusercontent.com/images/8UnEQbj6cASD9r4vQ07jpqHrvs.jpg 1920w\"},\"Our Perception is Key - Vidushi Agrawal\"),[w]:b({src:\"https://framerusercontent.com/images/8UnEQbj6cASD9r4vQ07jpqHrvs.jpg\",srcSet:\"https://framerusercontent.com/images/8UnEQbj6cASD9r4vQ07jpqHrvs.jpg?scale-down-to=1024 600w,https://framerusercontent.com/images/8UnEQbj6cASD9r4vQ07jpqHrvs.jpg?scale-down-to=2048 1201w,https://framerusercontent.com/images/8UnEQbj6cASD9r4vQ07jpqHrvs.jpg 1920w\"},\"Our Perception is Key - Vidushi Agrawal\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"There are so many conspiracy theories going around about the Corona Virus, here\u2019s one that I would like to believe in:\"}),/*#__PURE__*/e(\"p\",{children:\"Whatever this virus is, we\u2019re all in it together; to bear the consequences, to go through each day feeling vulnerable and literally, quite helpless too. There are a gazillion things that we\u2019ve overlooked\\xa0 for a long time and we\u2019re finally being forced to open our eyes towards them.\"}),/*#__PURE__*/e(\"p\",{children:\"Our perception is the key: are we working on ourselves; finding our core strengths, weeding out the negatives and staying positive? While we find and heal ourselves inside \u2013 out, the Earth is probably healing too.\"}),/*#__PURE__*/e(\"p\",{children:\"While the dark clouds of pollution dissipate, our planet is breathing deeply and smiling too, perhaps. Maybe this is why it\u2019s called the Corona Virus; the human race has been eclipsed to let\\xa0the Earth\u2019s Corona breathe, thrive and rejoice once again!\"}),/*#__PURE__*/e(\"p\",{children:\"Can we and will we find ways to honour our planet and give fellow species a chance at survival? Let\u2019s try and do our bit.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We at shoostories.com (prior domain name, now vidushiagrawal.com) have been evolving too, I pledge to work with businesses that are environmentally conscious and those that do not damage our planet! Since the last two-three years, we haven\u2019t taken a single project that is related to the alcohol or the meat industry. Let\u2019s inspire each other with stories like these and adapt to this wonderful new normal.\"}),/*#__PURE__*/e(\"p\",{children:\"Email us: mktgwithvidushi@gmail.com\"}),/*#__PURE__*/e(\"p\",{children:\"Note: we have a new brand identity, Shoo Stories is now Vidushi Agrawal.\"})]})},{index:11,id:\"NrjlBM0AU\",[d]:\"Brand Building And Marketing During The Lockdown\",[l]:\"brand-building-marketing-during-the-lockdown\",[c]:\"Inside a Brand's Mind\",[p]:{webPageId:\"snbPhKJhG\"},[u]:\"1 Min\",[m]:\"2020-04-23T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/SiVO3fVuho40Imcf72QyF8YEAxI.jpg\",srcSet:\"https://framerusercontent.com/images/SiVO3fVuho40Imcf72QyF8YEAxI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/SiVO3fVuho40Imcf72QyF8YEAxI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/SiVO3fVuho40Imcf72QyF8YEAxI.jpg 1920w\"},\"Brand Building & Marketing During the Lockdown - Vidushi Agrawal\"),[w]:b({src:\"https://framerusercontent.com/images/SiVO3fVuho40Imcf72QyF8YEAxI.jpg\",srcSet:\"https://framerusercontent.com/images/SiVO3fVuho40Imcf72QyF8YEAxI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/SiVO3fVuho40Imcf72QyF8YEAxI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/SiVO3fVuho40Imcf72QyF8YEAxI.jpg 1920w\"},\"\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This was my way of keeping my clients and business owners motivated to work on their brand even though they couldn't sell non essential goods during the lockdown.\"}),/*#__PURE__*/e(\"p\",{children:\"Key Considerations for Brand Building online through the lockdown:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be genuine about how you're feeling and let your posts reflect that\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cheer up your audiences, add light humour and music if possible \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Write about human values and communicate why your brand believes in these values\"})})]}),/*#__PURE__*/e(\"p\",{children:\"If you have any questions or are feeling stuck about how you want to go ahead with marketing and brand building, get in touch. Email me at mktgwithvidushi@gmail.com\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})},{index:12,id:\"q_y0JUZ1Q\",[d]:\"Guest Lecturer at SNDT University, Mumbai - India\",[l]:\"guest-lecturer-at-sndt-university-mumbai-india\",[c]:\"My Journey\",[p]:{webPageId:\"G8Imq6ich\"},[u]:\"2 Mins\",[m]:\"2020-02-26T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/NZp4UWsmdXlBrI4eTgFJ9MSZ5nY.jpg\"},\"Vidushi Agrawal - Guest Lecturer at SNDT University, Mumbai\"),[w]:b({src:\"https://framerusercontent.com/images/XbV4vkS8LCEupvvAXwSdsVA54Y.jpg\"},\"Vidushi Agrawal - Guest Lecturer at SNDT University, Mumbai\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"After 14 years of graduating from SNDT University with a Post Graduate Diploma in Communication & Media, I was a guest lecturer there, today!\"}),/*#__PURE__*/e(\"p\",{children:\"I was told to instruct a group of students pursuing a Masters degree, who were on the last week of their academic term. I chose to teach a module on how they should: Create a Brand Identity for themselves, so they\u2019d be well-equipped for job interviews. I drew parallels between personal branding and brand strategy used for businesses, to differentiate themselves, stand out and cut through competition. The interactive session, open-ended questions with examples piqued their interest and I was able to drive home the basics to them, easily.\"}),/*#__PURE__*/e(\"p\",{children:\"This made my day: some of them told me that, they had never attended a similar class on brand building before and that I had a very positive & calming effect on them! Woooohooo!!! So grateful to Mira Ma\u2019am (Mira Desai, Head of Department, Extension Education, SNDT, Juhu - Mumbai) to give me this opportunity!\"}),/*#__PURE__*/e(\"p\",{children:\"Email us: mktgwithvidushi@gmail.com\"})]})},{index:13,id:\"iC6HMPpLx\",[d]:\"Building A Brand From Scratch\",[l]:\"building-a-brand-from-scratch\",[c]:\"Inside a Brand's Mind\",[p]:{webPageId:\"snbPhKJhG\"},[u]:\"4 Mins\",[m]:\"2020-02-05T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/Zi2eW6t4WBfLr3uEQaxgUNzomI.jpg\",srcSet:\"https://framerusercontent.com/images/Zi2eW6t4WBfLr3uEQaxgUNzomI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Zi2eW6t4WBfLr3uEQaxgUNzomI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Zi2eW6t4WBfLr3uEQaxgUNzomI.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/Zi2eW6t4WBfLr3uEQaxgUNzomI.jpg?scale-down-to=4096 4096w,https://framerusercontent.com/images/Zi2eW6t4WBfLr3uEQaxgUNzomI.jpg 7265w\"},\"Brand DNA Map - Vidushi Agrawal\"),[w]:b({src:\"https://framerusercontent.com/images/a3F8ergeVQA5I9XYskT4k1YMWM.jpg\",srcSet:\"https://framerusercontent.com/images/a3F8ergeVQA5I9XYskT4k1YMWM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/a3F8ergeVQA5I9XYskT4k1YMWM.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/a3F8ergeVQA5I9XYskT4k1YMWM.jpg 1080w\"},\"Brand DNA Map - Vidushi Agrawal\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Your business is a reflection of you. If you have clear goals and a mind map or a basic strategy of how you\u2019re going to achieve those goals, sure enough you will. However, if we add the rest of the world (ROW) and the competitive set to this mix, your strategy will have to be razor sharp to cut through all the clutter to reach your potential consumer audiences.\"}),/*#__PURE__*/e(\"p\",{children:\"This brings us to a gazillion dollar question: How do businesses that don\u2019t have big budgets be sure-footed about their marketing or brand building strategies?\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s step one: A Brand Research Exercise\"}),/*#__PURE__*/e(\"p\",{children:\"A brand research exercise is the fist step towards identifying the core or the essence of the business:\"}),/*#__PURE__*/e(\"p\",{children:\"It starts out by defining the entrepreneur\u2019s vision and his/her business objectives. A customer journey map helps identify key characteristics of the existing and potential consumers of the product or service. The resulting document from this 3-hour session is a Brand DNA map; its core values, brand personality and the approach to marketing it.\"}),/*#__PURE__*/e(\"p\",{children:\"This exercise helps determine the brand\u2019s stylistic positioning which includes the colour palate, the fonts, the tone of voice, visual communication and its overall essence. This brand definition document thus becomes the backbone for all marketing strategies going forward.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a business that\u2019s just starting out and are overwhelmed with what you\u2019ve just read, please feel free to reach out to me. I\u2019ll gladly simplify the process for you.\"}),/*#__PURE__*/e(\"p\",{children:\"This article hopes to be useful to business owners, entrepreneurs and independent professionals. A nutritionist, makeup artist, a fitness instructor or even a local bakery would immensely benefit from planning ahead. \"}),/*#__PURE__*/e(\"p\",{children:\"Email us to know more: mktgwithvidushi@gmail.com\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})},{index:14,id:\"QuDxU57Nd\",[d]:\"Customer Journey Mapping\",[l]:\"customer-journey-mapping\",[c]:\"Inside a Brand's Mind\",[p]:{webPageId:\"snbPhKJhG\"},[u]:\"2 Mins\",[m]:\"2019-07-04T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/mfKGK5F3FB7B8xkdvRXReDRB6I.png\"},\"Customer Journey Map - Vidushi Agrawal\"),[w]:b({src:\"https://framerusercontent.com/images/K4NzEOpUsclI5fxSLNWLJ8d9bA.jpg\"},\"Customer Journey Map - Vidushi Agrawal\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,wOVm3bRKxCrJKwyXcekPlIJF0.mp4\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/wOVm3bRKxCrJKwyXcekPlIJF0.mp4\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Customer Journey Mapping is a crucial step towards brand strategy and marketing. Every business is unique to its location, core values, business objectives and its potential consumer segments. The key is to analyse the existing and potential consumer behaviour, identify the journey that brings them to you and the psychosocial, socioeconomic factors that makes them buy into your brand. This data enables us to design and execute strategic marketing plans for each consumer segment. Example the marketing collateral designed for B2B audiences would be different from the ones made for niche B2C clients.\"}),/*#__PURE__*/t(\"p\",{children:[\"Get in touch with us to know more about our \",/*#__PURE__*/e(i,{href:{hash:\":YqOItxqxx\",webPageId:\"XK3YWIvaS\"},openInNewTab:!1,smoothScroll:!0,children:/*#__PURE__*/e(\"a\",{children:\"Brand Research Exercise\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Email us: mktgwithvidushi@gmail.com\"}),/*#__PURE__*/e(\"p\",{children:\"Note: we have a new brand identity, Shoo Stories is now Vidushi Agrawal.\"})]})},{index:15,id:\"elEgaIrt8\",[d]:\"Cut Through Competition, Find Out How To\",[l]:\"cut-through-competition-find-out-how-to\",[c]:\"Marketing Workshops\",[p]:{webPageId:\"XcjZDz9Gc\"},[u]:\"1 Min\",[m]:\"2019-06-01T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/PSFUqX6y85nFsKLTDfmVCdmt8.jpg\",srcSet:\"https://framerusercontent.com/images/PSFUqX6y85nFsKLTDfmVCdmt8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/PSFUqX6y85nFsKLTDfmVCdmt8.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/PSFUqX6y85nFsKLTDfmVCdmt8.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/PSFUqX6y85nFsKLTDfmVCdmt8.jpg?scale-down-to=4096 4096w,https://framerusercontent.com/images/PSFUqX6y85nFsKLTDfmVCdmt8.jpg 6000w\"},\"Cut Through Competition, Find Out How To - Vidushi Agrawal\"),[w]:b({src:\"https://framerusercontent.com/images/UdYtlmnXTjssjd0B2u1L2mk0zwM.png\",srcSet:\"https://framerusercontent.com/images/UdYtlmnXTjssjd0B2u1L2mk0zwM.png?scale-down-to=512 512w,https://framerusercontent.com/images/UdYtlmnXTjssjd0B2u1L2mk0zwM.png 944w\"},\"Cut Through Competition, Find Out How To - Vidushi Agrawal\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LHy5wyjSqU35KfSCGF0uiJYp0ds.mp4\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/LHy5wyjSqU35KfSCGF0uiJYp0ds.mp4\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"This video is a promo for my second workshop - 'Marketing on a Shoestring Budget in 2019'. The objective of the video was to invite business owners and entrepreneurs to register for the workshop on brand strategy and marketing. It was important for those interested to fill out a short google form where they could enlist the challenges they currently face while marketing their products and services. \"}),/*#__PURE__*/e(\"p\",{children:\"Workshop details: \"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Workshop Title: Marketing on a Shoestring Budget in 2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Date: 14th June 2019 (Friday)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Venue: Mascots Co-Working Space, Andheri\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Registration Information:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email: mktgwithvidushi@gmail.com\"})})}),/*#__PURE__*/e(\"p\",{children:\"Note: we have a new brand identity, Shoo Stories is now Vidushi Agrawal.\"})]})},{index:16,id:\"RF__fAplE\",[d]:\"Marketing Workshop Live\",[l]:\"marketing-workshop-live\",[c]:\"Marketing Workshops\",[p]:{webPageId:\"XcjZDz9Gc\"},[u]:\"1 Min\",[m]:\"2019-05-16T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/b0asYQfwlJvmiWazv9BxrXsFHQ.jpg\"},\"Marketing Workshop Live - Vidushi Agrawal\"),[w]:b({src:\"https://framerusercontent.com/images/tbxhbOIeuW0neWD17vxS5lR2IQ.jpg\"},\"Marketing Workshop Live - Vidushi Agrawal\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,VuExmztfc4oqu7ilW2Mw5JCjU.mp4\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/VuExmztfc4oqu7ilW2Mw5JCjU.mp4\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"This is a video clip from our first interactive marketing and brand building workshop which was held on May 4, 2019. We permitted a maximum of 10 workshop attendees, to ensure that all of them actively participate and discuss the issues they face while marketing their products and services.\"}),/*#__PURE__*/e(\"p\",{children:\"I felt a great sense of accomplishment, when the attendees were able to find possible ways to cross promote their brands at our workshop! This workshop was able to create a platform, for business owners, marketing managers from various industries to ideate and brainstorm amongst themselves.\"}),/*#__PURE__*/t(\"p\",{children:[\"To know more, go to: \",/*#__PURE__*/e(i,{href:{webPageId:\"XK3YWIvaS\"},openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Workshops\"})}),\" or get in touch with us: mktgwithvidushi@gmail.com\"]})]})},{index:17,id:\"qGPvIOfyj\",[d]:\"Marketing Workshop for Businesses in Mumbai \u2013 India\",[l]:\"marketing-workshop-for-businesses-in-mumbai-india\",[c]:\"Marketing Workshops\",[p]:{webPageId:\"XcjZDz9Gc\"},[u]:\"2 Mins\",[m]:\"2019-05-09T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/gpSN7OoDCxgOAxhvblLjDYiKBGo.jpg\"},\"Workshop - Marketing on a Shoestring Budget 2019 - Vidushi Agrawal\"),[w]:b({src:\"https://framerusercontent.com/images/5sMRAmeELTA39dL3MbCUVkrhEM.jpeg\"},\"Workshop - Marketing on a Shoestring Budget 2019 - Vidushi Agrawal\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"We organised a Brand Building and Marketing workshop in Bandra - Mumbai in May, 2019. Here are a few details:\"}),/*#__PURE__*/e(\"p\",{children:\"The Purpose: our first workshop \u2013 \u2018Marketing on a Shoestring Budget in 2019\u2019, aimed at empowering Small Medium Enterprises (SMEs) and women led businesses with tools to overcome the challenges they face while marketing their products and services.\"}),/*#__PURE__*/e(\"p\",{children:\"The Place: A gorgeous, 10-seater conference room at Arohas Co-Working, Bandra West \u2013 Mumbai, was the venue of our workshop. It was spotlessly clean and the well-trained staff, served us delicious cups of tea & coffee. \"}),/*#__PURE__*/e(\"p\",{children:\"The People: A super happy bunch of people attended our workshop. Jayshree Gupta \u2013 Founder, Cazaro Lingerie was our guest speaker on Saturday afternoon. She sensitised the attendees, about the need to create a strong brand identity and a foolproof marketing plan.\"}),/*#__PURE__*/e(\"p\",{children:\"The workshop participants were attentive, interactive and they each had a unique set of challenges that they wanted solutions for. The 4-hour session had them buzzing with thoughts, ideas and questions for us.\"}),/*#__PURE__*/e(\"p\",{children:\"The Process: A presentation with workshop handouts kept everybody engaged and focused on their goals. We were able to create synergies between brands that were present in the room. My most memorable comment was to create an art installation at an event, with paint buckets, designed with a very specific call to action.\"}),/*#__PURE__*/e(\"p\",{children:\"The Feedback: We were overwhelmed by the positive feedback we received from all the workshop attendees, right away. We\u2019re thrilled about the 2 reviews we\u2019ve got on our Facebook page so far.\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019re planning our second workshop soon\u2026 message us to get on the mailing list. Cheers!\"}),/*#__PURE__*/t(\"p\",{children:[\"To know more, go to: \",/*#__PURE__*/e(i,{href:{webPageId:\"XK3YWIvaS\"},openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Workshops\"})}),\" or get in touch with us: mktgwithvidushi@gmail.com\"]})]})},{index:18,id:\"OLA9vTART\",[d]:\"Is Social Media Really Working For Your Brand and Business? \",[l]:\"is-social-media-really-working-for-your-brand-and-business\",[c]:\"Marketing Workshops\",[p]:{webPageId:\"XcjZDz9Gc\"},[u]:\"2 Mins\",[m]:\"2019-04-18T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/i8IYY0IHxk7Pf26CMIHy9A6o.jpg\"},\"Is Social Media Really Working For Your Brand and Business? - Vidushi Agrawal\"),[w]:b({src:\"https://framerusercontent.com/images/P2ZiWRpVcIRO8EtXObKtuTe7fY.png\"},\"Is Social Media Really Working For Your Brand and Business? - Vidushi Agrawal\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Hello there,\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m extremely happy to announce the first workshop in the series of 3, I\u2019ve planned so far. The first one is titled: Marketing on a Shoestring Budget in 2019. If you are looking to take your business to the next level\u2026 do come!\"}),/*#__PURE__*/e(\"p\",{children:\"This workshop is set out to be a 3 \u2013 4 hour, interactive session for business owners to find solutions and overcome the stumbling blocks they face while marketing their products or services. It aims to help you revisit the building blocks of your business proposition and seamlessly add layers of marketing to every touch point of sales, customer acquisition and retention in the simplest ways possible.\"}),/*#__PURE__*/e(\"p\",{children:\"Your business is a reflection of you and your aspirations; hence having focussed, attainable objectives within a realistic time frame is a must.\"}),/*#__PURE__*/t(\"p\",{children:[\"Its on \u2018May The Fourth\u2019 in Bandra West, Mumbai \u2013 India. Here\u2019s the events page on Facebook > \",/*#__PURE__*/e(i,{href:\"https://www.facebook.com/events/311054776203844/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://www.facebook.com/events/311054776203844/\"})}),\" to register. Thank you!\"]}),/*#__PURE__*/e(\"p\",{children:\"See you soon! \uD83D\uDE42\"}),/*#__PURE__*/e(\"p\",{children:\"To know more, go to the Workshops page or get in touch with us: mktgwithvidushi@gmail.com\"})]})},{index:19,id:\"vSLJILyzy\",[d]:\"I got a thank you and a smiley face on the paycheck envelope this year! \",[l]:\"i-got-a-thank-you-and-a-smiley-face-on-the-paycheck-envelope-this-year\",[c]:\"My Journey\",[p]:{webPageId:\"G8Imq6ich\"},[u]:\"2 Mins\",[m]:\"2015-12-23T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/De2NCI238gmJk4Fj5CGTSqbjrFA.jpg\"},\"Flowers that Make You Happy - Vidushi Agrawal\"),[w]:b({src:\"https://framerusercontent.com/images/De2NCI238gmJk4Fj5CGTSqbjrFA.jpg\"},\"Flowers that Make You Happy - Vidushi Agrawal\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"It\u2019s been absolutely lovely to take on, plan and execute independent marketing projects this year. The experience of working with clients from different industries and receiving positive feedback from all of them has been a fabulous motivator.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Among the 5 or 6 projects I\u2019ve worked on and all the good things that have happened, it\u2019s important for me to recap a lesson I learnt from one of them. I\u2019ve learnt that if the client is being strong and pushy about an idea which is financially not feasible, it is better to stand firm and stop doing the activity altogether till either the client sees the point or we mutually call it quits.\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m grateful for all the fabulous friends and acquaintances that have recommended my work to their friends. I hope to build a strong team and continue on to a super 2016.\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s to a fabulous New Year! Cheers!!\"}),/*#__PURE__*/e(\"p\",{children:\"We look forward to working with you too, send us an email: mktgwithvidushi@gmail.com\"})]})},{index:20,id:\"z7af0GGY_\",[d]:\"Why Use An Inside-Out Approach To Marketing\",[l]:\"why-use-an-inside-out-approach-to-marketing\",[c]:\"Inside a Brand's Mind\",[p]:{webPageId:\"snbPhKJhG\"},[u]:\"2 Mins\",[m]:\"2015-06-02T00:00:00.000Z\",[g]:b({src:\"https://framerusercontent.com/images/DIFMBtCJsFOo9kXft7euH61IWQ.jpg\"},\"Why Use An Inside-Out Approach To Marketing - Vidushi Agrawal\"),[w]:b({src:\"https://framerusercontent.com/images/DIFMBtCJsFOo9kXft7euH61IWQ.jpg\"},\"Why Use An Inside-Out Approach To Marketing - Vidushi Agrawal\"),[f]:/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Money, years of experience, talent and passion alone are now inadequate to drive growth for businesses.\"}),/*#__PURE__*/e(\"p\",{children:\"Information about your product or service from the inner world (you, your stakeholders, employees, agencies, etc) to the outer world (clients, media, governing bodies, community, etc) needs to be innovative, appealing and consistent.\"}),/*#__PURE__*/e(\"p\",{children:\"Using an inside out approach, a growth strategy for your brand with the right marketing mix in the long run that continues through the life cycle of the product or service can have a huge positive impact on consumers.\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t shy away from seeking professional assistance to market yourself or your organization, no matter how small it maybe. Marketing & Branding exercises are an investment in the long-term.\"}),/*#__PURE__*/e(\"p\",{children:\"Checkpoint: A strong focus and sharp execution of your vision, mission and strategy is a must.\"}),/*#__PURE__*/e(\"p\",{children:\"Reach out to us to know how you could grow your business and brand\u2019s visibility: mktgwithvidushi@gmail.com\"})]})}];for(let e of y)Object.freeze(e);r(y,{sTcwY_q6o:{defaultValue:\"\",title:\"Title\",type:n.String},fKEToVFH6:{title:\"Slug\",type:n.String},PQmWgpopa:{defaultValue:\"\",title:\"Category\",type:n.String},aw7jxWaEH:{title:\"Category Link\",type:n.Link},LQiPrybTl:{defaultValue:\"\",title:\"Time to Read\",type:n.String},Kexb_pJAL:{defaultValue:\"\",title:\"Date\",type:n.Date},tBk2trXST:{title:\"Outside Image\",type:n.ResponsiveImage},L9IGQGylU:{title:\"Inside Image\",type:n.ResponsiveImage},TFIiRRhaN:{defaultValue:\"\",title:\"Content\",type:n.RichText}}),y.displayName=\"Blog & Thoughts\";export default y;export const enumToDisplayNameFunctions={};export const utils={async getSlugByRecordId(e,t){var r;return null===(r=y.find(t=>t.id===e))||void 0===r?void 0:r[l];},async getRecordIdBySlug(e,t){var r;return null===(r=y.find(t=>t[l]===e))||void 0===r?void 0:r.id;}};\nexport const __FramerMetadata__ = {\"exports\":{\"enumToDisplayNameFunctions\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"default\":{\"type\":\"data\",\"name\":\"data\",\"annotations\":{\"framerRecordIdKey\":\"id\",\"framerRecordIndexKey\":\"index\",\"framerRecordIncludedLocalesKey\":\"includedLocales\",\"framerContractVersion\":\"1\",\"framerEnumToDisplayNameUtils\":\"2\",\"framerCollectionUtils\":\"1\",\"framerCollectionId\":\"TQ8mDdeeY\",\"framerData\":\"\",\"framerSlug\":\"fKEToVFH6\"}},\"utils\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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