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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as r,Link as a}from\"framer\";import{motion as i}from\"framer-motion\";import*as n from\"react\";import{Youtube as o}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js\";export const richText=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(i.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(o,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/SwcK7NI_i98?feature=shared\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"code\",{children:/*#__PURE__*/e(a,{href:\"https://youtu.be/SwcK7NI_i98?feature=shared\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Goodhart's Law\"})})})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"video: 19\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Data Skeptic\"})})]})]})})]});export const richText1=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Qy7IhbcdorrsesjNqu3yenqxpU.jpg\",\"data-framer-height\":\"1024\",\"data-framer-width\":\"1820\",height:\"512\",src:\"https://framerusercontent.com/images/Qy7IhbcdorrsesjNqu3yenqxpU.jpg\",srcSet:\"https://framerusercontent.com/images/Qy7IhbcdorrsesjNqu3yenqxpU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Qy7IhbcdorrsesjNqu3yenqxpU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Qy7IhbcdorrsesjNqu3yenqxpU.jpg 1820w\",style:{aspectRatio:\"1820 / 1024\"},width:\"910\"})});export const richText2=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Other View vs Mainstream View\"}),/*#__PURE__*/e(\"p\",{children:\"There is a non-mainstream point of view that \\\"Goodhart's Law is useless\\\". Let's take a look into the pros and cons of this statement:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Pros: Goodhart's Law is an oversimplification that fails to account for the intricate complexities of real-world systems and the nuances of human behavior. The mere fact that a measure becomes a target does not inherently mean it loses its value as a measure.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Cons (Mainstream View): While Goodhart's Law has its limitations and cannot be applied universally, it nonetheless illuminates a significant phenomenon that manifests frequently when metrics are employed to drive behavior. Numerous real-world examples demonstrate how metrics and incentives can be gamed or lead to unintended and often detrimental consequences.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Pros: Organizations and individuals possess the capability to utilize metrics effectively by adopting a balanced scorecard approach, continuously updating and adjusting metrics, and monitoring a diverse array of key performance indicators (KPIs).\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Cons (Mainstream View): Although there are strategies to mitigate the effects of Goodhart's Law, they require substantial effort and constant vigilance. The forces described by Goodhart remain relevant and problematic across many domains.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Pros: Goodhart's Law promotes an excessively fatalistic viewpoint and discourages the use of metrics to drive improvements in systems and performance. Measurement is a fundamental prerequisite for optimization.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Cons (Mainstream View): Goodhart's Law does not imply that measurement is futile, but rather emphasizes the need for extreme caution in how metrics are utilized, particularly when tied to incentives. The blind optimization of a metric frequently leads to perverse outcomes.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Pros: Goodhart's Law is predicated on the assumption that individuals will invariably act in their own self-interest and endeavor to game the system. In reality, many people possess integrity and will strive to do what is right, even if it does not optimize their personal metrics.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Cons (Mainstream View): While not everyone will engage in gaming the system, the incentives created by metric-based targets are incredibly powerful. Even well-intentioned individuals may subconsciously optimize for the metric at the expense of the bigger picture.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Pros: Goodhart's Law underestimates the capacity of organizations to develop robust, tamper-proof metrics and monitoring systems that are challenging to game.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Cons (Mainstream View): Regardless of how well-designed a metric may be, if it becomes a target, people will devise creative ways to optimize it. It is an ongoing arms race between those designing the metrics and those seeking to game them.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Terms\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Goodhart's Law\"}),': An adage stating that \"When a measure becomes a target, it ceases to be a good measure.\" In other words, when a metric is used as a target, people will exploit it, causing it to lose its value as a metric.']})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Gaming the system\"}),\": The act of exploiting the rules, policies, or procedures meant to regulate a system in order to gain an advantage, often to the detriment of the system's intended purpose.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Perverse incentive\"}),\": An incentive that generates unintended and undesirable results which are contrary to the intentions of its designers.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Analogy\"}),/*#__PURE__*/e(\"p\",{children:\"Goodhart's Law can be likened to a teacher who informs students that they will be evaluated solely based on their test scores. The students may consequently focus on cramming for the test rather than engaging in genuine learning of the material. The test scores, in this case, cease to be a valid measure of the students' knowledge and understanding.\"}),/*#__PURE__*/e(\"p\",{children:\"A real-world manifestation of Goodhart's Law can be seen in the Wells Fargo scandal. The bank set aggressive sales targets for its employees, incentivizing them to open as many new accounts as possible. Employees began opening accounts without customer consent, leading to fraudulent activities and severe damage to the bank's reputation. The metric of \\\"new accounts opened\\\" no longer served as a meaningful measure of the bank's health and growth.\"}),/*#__PURE__*/e(\"h2\",{children:\"History\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1975: British economist Charles Goodhart articulates the idea that once a metric becomes a target, it loses its value as a metric, in the context of monetary policy.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'1997: Anthropologist Marilyn Strathern restates the law as \"When a measure becomes a target, it ceases to be a good measure.\"'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"2000s-2010s: Goodhart's Law gains widespread recognition and is frequently invoked in the context of public sector and corporate performance management, as the use of metrics and KPIs becomes increasingly prevalent.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'2018: Author David Manheim and researcher Scott Garrabrant propose a generalized version of Goodhart\\'s Law: \"Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.\"'})})]}),/*#__PURE__*/e(\"h2\",{children:\"How to use it\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When designing an incentive system in a professional setting, it is crucial to consider not only the metrics you aim to optimize but also how individuals may attempt to game those metrics. Employ a combination of quantitative metrics and qualitative evaluations. For example, if measuring customer satisfaction, avoid relying solely on survey scores; take into account customer comments and observe customer interactions to gain a more comprehensive understanding.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'As an educator, resist the temptation to \"teach to the test\". Encourage a deeper level of learning and utilize a variety of assessment methods to gauge student progress. For instance, evaluate students\\' understanding through a combination of tests, essays, projects, and class participation, rather than solely relying on standardized test scores.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In the pursuit of personal goals, such as weight loss, avoid fixating solely on a single metric like the number on the scale. Instead, focus on developing healthy, sustainable habits and use multiple measures of progress, such as energy levels, how clothing fits, and overall well-being. Maintain a journal to track diet, exercise, and general wellness, rather than exclusively counting calories or pounds lost.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Facts\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"According to a 2018 survey, 55% of U.S. employees believed that performance reviews did not accurately represent their work.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'The \"cobra effect\" serves as a famous example of Goodhart\\'s Law. During British colonial rule in India, the British government offered a bounty for every dead cobra to reduce the snake population. However, this incentive led to people breeding cobras to collect the bounty, ultimately exacerbating the problem.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Studies have revealed that when CEO compensation is tied to stock price, CEOs are more likely to engage in financial misreporting and manipulation to artificially inflate the company's stock value.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'In the education sector, an overemphasis on standardized testing has resulted in a narrowing of curricula and a prevalence of \"teaching to the test\" practices in many schools.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Some experts argue that Gross Domestic Product (GDP) is no longer an adequate measure of a nation's economic health, as it fails to account for critical factors such as income inequality, environmental sustainability, and quality of life.\"})})]})]});export const richText3=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Other View vs Mainstream View (simplified)\"}),/*#__PURE__*/e(\"p\",{children:\"There is a non-mainstream point of view that \\\"Goodhart's Law is useless\\\". Let's take a look into pros and cons of this statement:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Pros: Goodhart's Law is too simplistic and doesn't account for the complexities of real-world systems and human behavior. Just because a measure becomes a target doesn't necessarily mean it ceases to be a good measure.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Cons (Mainstream View): While Goodhart's Law has limitations, it highlights an important phenomenon that occurs frequently when metrics are used to drive behavior. There are many real-world examples of metrics and incentives being gamed or leading to unintended consequences.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Pros: Organizations and individuals can still use metrics effectively by using a balanced scorecard approach, frequently updating and adjusting metrics, and tracking many different KPIs.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Cons (Mainstream View): While there are ways to mitigate the effects of Goodhart's Law, it takes a lot of effort and vigilance. The forces Goodhart describes are still relevant and problematic in many domains.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Pros: Goodhart's Law is too fatalistic and discourages the use of metrics to improve systems and performance. Measurement is essential for optimization.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Cons (Mainstream View): Goodhart's Law doesn't mean measurement is useless, just that we need to be very careful about how we use metrics, especially when they are tied to incentives. Blind optimization of a metric often leads to perverse outcomes.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Pros: Goodhart's Law assumes that people will always act in their own self-interest and try to game the system. In reality, many people have integrity and will strive to do what's right, even if it doesn't optimize their personal metrics.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Cons (Mainstream View): While not everyone will game the system, the incentives created by metric-based targets are very powerful. Even well-intentioned people may subconsciously optimize for the metric at the expense of the bigger picture.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Pros: Goodhart's Law underestimates the ability of organizations to create robust, tamper-proof metrics and monitoring systems that are difficult to game.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Cons (Mainstream View): No matter how well-designed a metric is, if it becomes a target, people will find creative ways to optimize it. It's an arms race between metric designers and metric gamers.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Terms (simplified)\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Goodhart's Law\"}),': an adage stating that \"When a measure becomes a target, it ceases to be a good measure.\" In other words, when a metric is used as a target, people will game it and it will lose its value as a metric.']})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Gaming the system\"}),\": exploiting the rules and procedures meant to regulate a system in order to gain an advantage, often at the expense of the system's intended purpose.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Perverse incentive\"}),\": an incentive that has unintended and undesirable results that are contrary to the intentions of its designers.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Analogy (simplified)\"}),/*#__PURE__*/e(\"p\",{children:\"Goodhart's Law is like a teacher who tells students they will be evaluated solely based on their test scores. The students may focus on cramming for the test rather than actually learning the material. The test scores cease to be a good measure of the students' knowledge.\"}),/*#__PURE__*/e(\"p\",{children:\"A real-world example is the Wells Fargo scandal. The bank set aggressive sales targets for employees to open new accounts. Employees began opening accounts without customer consent, leading to fraud and damaging the bank's reputation. The metric of \\\"new accounts opened\\\" ceased to be a good measure of the bank's health.\"}),/*#__PURE__*/e(\"h2\",{children:\"History (simplified)\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1975: British economist Charles Goodhart articulates the idea that once a metric becomes a target, it loses its value as a metric.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'1997: Anthropologist Marilyn Strathern restates the law as \"When a measure becomes a target, it ceases to be a good measure.\"'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"2000s-2010s: Goodhart's Law is frequently invoked as the use of metrics and KPIs becomes widespread.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'2018: A generalized version of Goodhart\\'s Law is proposed: \"Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.\"'})})]}),/*#__PURE__*/e(\"h2\",{children:\"How to use it (simplified)\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When designing incentives at work, consider how people may try to game the metrics. Use a combination of metrics and qualitative evaluation.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you're a teacher, don't just teach to the test. Encourage deeper learning and use various assessments to measure student progress.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In your personal life, if you're trying to lose weight, don't just fixate on the scale. Focus on developing healthy habits and use multiple measures of progress.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Facts (simplified)\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A 2018 survey found that 55% of U.S. employees said performance reviews are not an accurate representation of their work.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'The \"cobra effect\" is a famous example of Goodhart\\'s Law. The British put a bounty on cobras in India, but people started breeding cobras to get the bounty, making the problem worse.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Studies show that when CEO pay is tied to stock price, CEOs are more likely to engage in financial misreporting and manipulation.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'In education, an emphasis on standardized testing has led to \"teaching to the test\" in many schools.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Some argue that GDP is no longer a good measure of economic health because it doesn't account for factors like inequality and sustainability.\"})})]})]});export const richText4=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Some argue that Goodhart\\'s Law, which states \"When a measure becomes a target, it ceases to be a good measure,\" is useless.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Those who think it's useless say it's too simplistic for the real world. They argue that well-designed metrics can still work and that not everyone tries to game the system.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Defenders of Goodhart's Law point out that it highlights a common problem: people often find ways to meet targets without achieving the underlying goals. This can lead to unintended consequences.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Goodhart\\'s Law is related to ideas like \"gaming the system\" and \"perverse incentives,\" where people exploit rules or incentives in ways that harm the overall goal.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A classic example is the Wells Fargo scandal, where employees opened fake accounts to meet sales targets, damaging the bank's reputation.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The concept has evolved since its introduction in 1975, gaining prominence in the 2000s as organizations increasingly relied on performance metrics.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"To apply this knowledge, use multiple metrics, consider potential loopholes, and remember that not everything valuable can be measured.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Research shows this is a widespread issue: for instance, 55% of U.S. employees feel performance reviews don't accurately represent their work, and tying CEO pay to stock prices can encourage financial manipulation.\"})})]})});export const richText5=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"\u0410\u043B\u044C\u0442\u0435\u0440\u043D\u0430\u0442\u0438\u0432\u043D\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F vs \u041E\u0431\u0449\u0435\u043F\u0440\u0438\u043D\u044F\u0442\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F\"}),/*#__PURE__*/e(\"p\",{children:'\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0430\u043B\u044C\u0442\u0435\u0440\u043D\u0430\u0442\u0438\u0432\u043D\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F, \u0447\u0442\u043E \"\u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0431\u0435\u0441\u043F\u043E\u043B\u0435\u0437\u0435\u043D\". \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0441\u0441\u043C\u043E\u0442\u0440\u0438\u043C \u0430\u0440\u0433\u0443\u043C\u0435\u043D\u0442\u044B \u0437\u0430 \u0438 \u043F\u0440\u043E\u0442\u0438\u0432 \u044D\u0442\u043E\u0433\u043E \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043D\u0438\u044F:'}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u0437\u0430: \u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 - \u044D\u0442\u043E \u0447\u0440\u0435\u0437\u043C\u0435\u0440\u043D\u043E\u0435 \u0443\u043F\u0440\u043E\u0449\u0435\u043D\u0438\u0435, \u043A\u043E\u0442\u043E\u0440\u043E\u0435 \u043D\u0435 \u0443\u0447\u0438\u0442\u044B\u0432\u0430\u0435\u0442 \u0441\u043B\u043E\u0436\u043D\u043E\u0441\u0442\u0438 \u0440\u0435\u0430\u043B\u044C\u043D\u044B\u0445 \u0441\u0438\u0441\u0442\u0435\u043C \u0438 \u043D\u044E\u0430\u043D\u0441\u044B \u0447\u0435\u043B\u043E\u0432\u0435\u0447\u0435\u0441\u043A\u043E\u0433\u043E \u043F\u043E\u0432\u0435\u0434\u0435\u043D\u0438\u044F. \u0421\u0430\u043C \u0444\u0430\u043A\u0442 \u0442\u043E\u0433\u043E, \u0447\u0442\u043E \u043C\u0435\u0440\u0430 \u0441\u0442\u0430\u043D\u043E\u0432\u0438\u0442\u0441\u044F \u0446\u0435\u043B\u044C\u044E, \u043D\u0435 \u043E\u0431\u044F\u0437\u0430\u0442\u0435\u043B\u044C\u043D\u043E \u043E\u0437\u043D\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043E \u043E\u043D\u0430 \u0442\u0435\u0440\u044F\u0435\u0442 \u0441\u0432\u043E\u044E \u0446\u0435\u043D\u043D\u043E\u0441\u0442\u044C \u043A\u0430\u043A \u043C\u0435\u0440\u0430.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 \u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u043F\u0440\u043E\u0442\u0438\u0432 (\u041E\u0431\u0449\u0435\u043F\u0440\u0438\u043D\u044F\u0442\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F): \u0425\u043E\u0442\u044F \u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0438\u043C\u0435\u0435\u0442 \u0441\u0432\u043E\u0438 \u043E\u0433\u0440\u0430\u043D\u0438\u0447\u0435\u043D\u0438\u044F \u0438 \u043D\u0435 \u043C\u043E\u0436\u0435\u0442 \u043F\u0440\u0438\u043C\u0435\u043D\u044F\u0442\u044C\u0441\u044F \u0443\u043D\u0438\u0432\u0435\u0440\u0441\u0430\u043B\u044C\u043D\u043E, \u043E\u043D \u0432\u0441\u0435 \u0436\u0435 \u043E\u0441\u0432\u0435\u0449\u0430\u0435\u0442 \u0432\u0430\u0436\u043D\u043E\u0435 \u044F\u0432\u043B\u0435\u043D\u0438\u0435, \u043A\u043E\u0442\u043E\u0440\u043E\u0435 \u0447\u0430\u0441\u0442\u043E \u043F\u0440\u043E\u044F\u0432\u043B\u044F\u0435\u0442\u0441\u044F, \u043A\u043E\u0433\u0434\u0430 \u043C\u0435\u0442\u0440\u0438\u043A\u0438 \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u044E\u0442\u0441\u044F \u0434\u043B\u044F \u0443\u043F\u0440\u0430\u0432\u043B\u0435\u043D\u0438\u044F \u043F\u043E\u0432\u0435\u0434\u0435\u043D\u0438\u0435\u043C. \u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043C\u043D\u043E\u0436\u0435\u0441\u0442\u0432\u043E \u0440\u0435\u0430\u043B\u044C\u043D\u044B\u0445 \u043F\u0440\u0438\u043C\u0435\u0440\u043E\u0432 \u0442\u043E\u0433\u043E, \u043A\u0430\u043A \u043C\u0435\u0442\u0440\u0438\u043A\u0438 \u0438 \u0441\u0442\u0438\u043C\u0443\u043B\u044B \u043C\u043E\u0433\u0443\u0442 \u0431\u044B\u0442\u044C \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u043E\u0432\u0430\u043D\u044B \u0432 \u043A\u043E\u0440\u044B\u0441\u0442\u043D\u044B\u0445 \u0446\u0435\u043B\u044F\u0445 \u0438\u043B\u0438 \u043F\u0440\u0438\u0432\u043E\u0434\u0438\u0442\u044C \u043A \u043D\u0435\u043F\u0440\u0435\u0434\u043D\u0430\u043C\u0435\u0440\u0435\u043D\u043D\u044B\u043C \u0438 \u0447\u0430\u0441\u0442\u043E \u0432\u0440\u0435\u0434\u043D\u044B\u043C \u043F\u043E\u0441\u043B\u0435\u0434\u0441\u0442\u0432\u0438\u044F\u043C.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u0437\u0430: \u041E\u0440\u0433\u0430\u043D\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u043E\u0442\u0434\u0435\u043B\u044C\u043D\u044B\u0435 \u043B\u0438\u0446\u0430 \u043E\u0431\u043B\u0430\u0434\u0430\u044E\u0442 \u0441\u043F\u043E\u0441\u043E\u0431\u043D\u043E\u0441\u0442\u044C\u044E \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u043E\u0432\u0430\u0442\u044C \u043C\u0435\u0442\u0440\u0438\u043A\u0438, \u043F\u0440\u0438\u043C\u0435\u043D\u044F\u044F \u043F\u043E\u0434\u0445\u043E\u0434 \u0441\u0431\u0430\u043B\u0430\u043D\u0441\u0438\u0440\u043E\u0432\u0430\u043D\u043D\u043E\u0439 \u0441\u0438\u0441\u0442\u0435\u043C\u044B \u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u0435\u0439, \u043F\u043E\u0441\u0442\u043E\u044F\u043D\u043D\u043E \u043E\u0431\u043D\u043E\u0432\u043B\u044F\u044F \u0438 \u043A\u043E\u0440\u0440\u0435\u043A\u0442\u0438\u0440\u0443\u044F \u043C\u0435\u0442\u0440\u0438\u043A\u0438, \u0430 \u0442\u0430\u043A\u0436\u0435 \u043E\u0442\u0441\u043B\u0435\u0436\u0438\u0432\u0430\u044F \u0440\u0430\u0437\u043D\u043E\u043E\u0431\u0440\u0430\u0437\u043D\u044B\u0439 \u043D\u0430\u0431\u043E\u0440 \u043A\u043B\u044E\u0447\u0435\u0432\u044B\u0445 \u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u0435\u0439 \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E\u0441\u0442\u0438 (KPI).\",/*#__PURE__*/e(\"br\",{}),\"\u2013 \u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u043F\u0440\u043E\u0442\u0438\u0432 (\u041E\u0431\u0449\u0435\u043F\u0440\u0438\u043D\u044F\u0442\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F): \u0425\u043E\u0442\u044F \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044E\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0434\u043B\u044F \u0441\u043C\u044F\u0433\u0447\u0435\u043D\u0438\u044F \u044D\u0444\u0444\u0435\u043A\u0442\u043E\u0432 \u0417\u0430\u043A\u043E\u043D\u0430 \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430, \u043E\u043D\u0438 \u0442\u0440\u0435\u0431\u0443\u044E\u0442 \u0437\u043D\u0430\u0447\u0438\u0442\u0435\u043B\u044C\u043D\u044B\u0445 \u0443\u0441\u0438\u043B\u0438\u0439 \u0438 \u043F\u043E\u0441\u0442\u043E\u044F\u043D\u043D\u043E\u0439 \u0431\u0434\u0438\u0442\u0435\u043B\u044C\u043D\u043E\u0441\u0442\u0438. \u0421\u0438\u043B\u044B, \u043E\u043F\u0438\u0441\u0430\u043D\u043D\u044B\u0435 \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u043E\u043C, \u043E\u0441\u0442\u0430\u044E\u0442\u0441\u044F \u0430\u043A\u0442\u0443\u0430\u043B\u044C\u043D\u044B\u043C\u0438 \u0438 \u043F\u0440\u043E\u0431\u043B\u0435\u043C\u0430\u0442\u0438\u0447\u043D\u044B\u043C\u0438 \u0432\u043E \u043C\u043D\u043E\u0433\u0438\u0445 \u043E\u0431\u043B\u0430\u0441\u0442\u044F\u0445.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u0437\u0430: \u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u043F\u0440\u043E\u0434\u0432\u0438\u0433\u0430\u0435\u0442 \u0447\u0440\u0435\u0437\u043C\u0435\u0440\u043D\u043E \u0444\u0430\u0442\u0430\u043B\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043A\u0443\u044E \u0442\u043E\u0447\u043A\u0443 \u0437\u0440\u0435\u043D\u0438\u044F \u0438 \u043F\u0440\u0435\u043F\u044F\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u043E\u0432\u0430\u043D\u0438\u044E \u043C\u0435\u0442\u0440\u0438\u043A \u0434\u043B\u044F \u0443\u043B\u0443\u0447\u0448\u0435\u043D\u0438\u044F \u0441\u0438\u0441\u0442\u0435\u043C \u0438 \u043F\u043E\u0432\u044B\u0448\u0435\u043D\u0438\u044F \u043F\u0440\u043E\u0438\u0437\u0432\u043E\u0434\u0438\u0442\u0435\u043B\u044C\u043D\u043E\u0441\u0442\u0438. \u0418\u0437\u043C\u0435\u0440\u0435\u043D\u0438\u0435 \u044F\u0432\u043B\u044F\u0435\u0442\u0441\u044F \u0444\u0443\u043D\u0434\u0430\u043C\u0435\u043D\u0442\u0430\u043B\u044C\u043D\u043E\u0439 \u043F\u0440\u0435\u0434\u043F\u043E\u0441\u044B\u043B\u043A\u043E\u0439 \u0434\u043B\u044F \u043E\u043F\u0442\u0438\u043C\u0438\u0437\u0430\u0446\u0438\u0438.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 \u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u043F\u0440\u043E\u0442\u0438\u0432 (\u041E\u0431\u0449\u0435\u043F\u0440\u0438\u043D\u044F\u0442\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F): \u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u043D\u0435 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\u043C\u0435\u0442\u0440\u0438\u043A\u0438 \u0447\u0430\u0441\u0442\u043E \u043F\u0440\u0438\u0432\u043E\u0434\u0438\u0442 \u043A \u0438\u0437\u0432\u0440\u0430\u0449\u0435\u043D\u043D\u044B\u043C \u0440\u0435\u0437\u0443\u043B\u044C\u0442\u0430\u0442\u0430\u043C.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u0437\u0430: \u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u043E\u0441\u043D\u043E\u0432\u0430\u043D \u043D\u0430 \u043F\u0440\u0435\u0434\u043F\u043E\u043B\u043E\u0436\u0435\u043D\u0438\u0438, \u0447\u0442\u043E \u043B\u044E\u0434\u0438 \u0432\u0441\u0435\u0433\u0434\u0430 \u0431\u0443\u0434\u0443\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u043E\u0432\u0430\u0442\u044C \u0432 \u0441\u0432\u043E\u0438\u0445 \u0441\u043E\u0431\u0441\u0442\u0432\u0435\u043D\u043D\u044B\u0445 \u0438\u043D\u0442\u0435\u0440\u0435\u0441\u0430\u0445 \u0438 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\u043F\u0440\u043E\u0433\u0440\u0435\u0441\u0441\u0430 \u0443\u0447\u0430\u0449\u0438\u0445\u0441\u044F. \u041D\u0430\u043F\u0440\u0438\u043C\u0435\u0440, \u043E\u0446\u0435\u043D\u0438\u0432\u0430\u0439\u0442\u0435 \u043F\u043E\u043D\u0438\u043C\u0430\u043D\u0438\u0435 \u0443\u0447\u0430\u0449\u0438\u0445\u0441\u044F \u0441 \u043F\u043E\u043C\u043E\u0449\u044C\u044E \u043A\u043E\u043C\u0431\u0438\u043D\u0430\u0446\u0438\u0438 \u0442\u0435\u0441\u0442\u043E\u0432, \u044D\u0441\u0441\u0435, \u043F\u0440\u043E\u0435\u043A\u0442\u043E\u0432 \u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u044F \u0432 \u043A\u043B\u0430\u0441\u0441\u0435, \u0430 \u043D\u0435 \u043F\u043E\u043B\u0430\u0433\u0430\u0439\u0442\u0435\u0441\u044C \u0438\u0441\u043A\u043B\u044E\u0447\u0438\u0442\u0435\u043B\u044C\u043D\u043E \u043D\u0430 \u0440\u0435\u0437\u0443\u043B\u044C\u0442\u0430\u0442\u044B \u0441\u0442\u0430\u043D\u0434\u0430\u0440\u0442\u0438\u0437\u0438\u0440\u043E\u0432\u0430\u043D\u043D\u044B\u0445 \u0442\u0435\u0441\u0442\u043E\u0432.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0412 \u0434\u043E\u0441\u0442\u0438\u0436\u0435\u043D\u0438\u0438 \u043B\u0438\u0447\u043D\u044B\u0445 \u0446\u0435\u043B\u0435\u0439, \u0442\u0430\u043A\u0438\u0445 \u043A\u0430\u043A \u0441\u043D\u0438\u0436\u0435\u043D\u0438\u0435 \u0432\u0435\u0441\u0430, \u0438\u0437\u0431\u0435\u0433\u0430\u0439\u0442\u0435 \u0444\u0438\u043A\u0441\u0430\u0446\u0438\u0438 \u0438\u0441\u043A\u043B\u044E\u0447\u0438\u0442\u0435\u043B\u044C\u043D\u043E \u043D\u0430 \u043E\u0434\u043D\u043E\u0439 \u043C\u0435\u0442\u0440\u0438\u043A\u0435, \u043D\u0430\u043F\u0440\u0438\u043C\u0435\u0440, \u043D\u0430 \u0447\u0438\u0441\u043B\u0435 \u043D\u0430 \u0432\u0435\u0441\u0430\u0445. \u0412\u043C\u0435\u0441\u0442\u043E \u044D\u0442\u043E\u0433\u043E \u0441\u043E\u0441\u0440\u0435\u0434\u043E\u0442\u043E\u0447\u044C\u0442\u0435\u0441\u044C \u043D\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0437\u0434\u043E\u0440\u043E\u0432\u044B\u0445, \u0443\u0441\u0442\u043E\u0439\u0447\u0438\u0432\u044B\u0445 \u043F\u0440\u0438\u0432\u044B\u0447\u0435\u043A \u0438 \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u0439\u0442\u0435 \u043D\u0435\u0441\u043A\u043E\u043B\u044C\u043A\u043E \u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u0435\u0439 \u043F\u0440\u043E\u0433\u0440\u0435\u0441\u0441\u0430, \u0442\u0430\u043A\u0438\u0445 \u043A\u0430\u043A \u0443\u0440\u043E\u0432\u0435\u043D\u044C \u044D\u043D\u0435\u0440\u0433\u0438\u0438, \u043A\u0430\u043A \u0441\u0438\u0434\u0438\u0442 \u043E\u0434\u0435\u0436\u0434\u0430 \u0438 \u043E\u0431\u0449\u0435\u0435 \u0441\u0430\u043C\u043E\u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0435. \u0412\u0435\u0434\u0438\u0442\u0435 \u0434\u043D\u0435\u0432\u043D\u0438\u043A \u0434\u043B\u044F \u043E\u0442\u0441\u043B\u0435\u0436\u0438\u0432\u0430\u043D\u0438\u044F \u0434\u0438\u0435\u0442\u044B, \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043A\u0438\u0445 \u0443\u043F\u0440\u0430\u0436\u043D\u0435\u043D\u0438\u0439 \u0438 \u043E\u0431\u0449\u0435\u0433\u043E \u0431\u043B\u0430\u0433\u043E\u043F\u043E\u043B\u0443\u0447\u0438\u044F, \u0430 \u043D\u0435 \u0442\u043E\u043B\u044C\u043A\u043E \u043F\u043E\u0434\u0441\u0447\u0438\u0442\u044B\u0432\u0430\u0439\u0442\u0435 \u043A\u0430\u043B\u043E\u0440\u0438\u0438 \u0438\u043B\u0438 \u043F\u043E\u0442\u0435\u0440\u044F\u043D\u043D\u044B\u0435 \u043A\u0438\u043B\u043E\u0433\u0440\u0430\u043C\u043C\u044B.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"\u0424\u0430\u043A\u0442\u044B\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0421\u043E\u0433\u043B\u0430\u0441\u043D\u043E \u043E\u043F\u0440\u043E\u0441\u0443 2018 \u0433\u043E\u0434\u0430, 55% \u0441\u043E\u0442\u0440\u0443\u0434\u043D\u0438\u043A\u043E\u0432 \u0432 \u0421\u0428\u0410 \u0441\u0447\u0438\u0442\u0430\u043B\u0438, \u0447\u0442\u043E \u043E\u0446\u0435\u043D\u043A\u0438 \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E\u0441\u0442\u0438 \u0440\u0430\u0431\u043E\u0442\u044B \u043D\u0435 \u0442\u043E\u0447\u043D\u043E \u043E\u0442\u0440\u0430\u0436\u0430\u044E\u0442 \u0438\u0445 \u0442\u0440\u0443\u0434.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'\"\u042D\u0444\u0444\u0435\u043A\u0442 \u043A\u043E\u0431\u0440\u044B\" \u0441\u043B\u0443\u0436\u0438\u0442 \u0438\u0437\u0432\u0435\u0441\u0442\u043D\u044B\u043C \u043F\u0440\u0438\u043C\u0435\u0440\u043E\u043C \u0417\u0430\u043A\u043E\u043D\u0430 \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430. \u0412\u043E \u0432\u0440\u0435\u043C\u044F \u0431\u0440\u0438\u0442\u0430\u043D\u0441\u043A\u043E\u0433\u043E \u043A\u043E\u043B\u043E\u043D\u0438\u0430\u043B\u044C\u043D\u043E\u0433\u043E \u043F\u0440\u0430\u0432\u043B\u0435\u043D\u0438\u044F \u0432 \u0418\u043D\u0434\u0438\u0438 \u0431\u0440\u0438\u0442\u0430\u043D\u0441\u043A\u043E\u0435 \u043F\u0440\u0430\u0432\u0438\u0442\u0435\u043B\u044C\u0441\u0442\u0432\u043E \u043F\u0440\u0435\u0434\u043B\u043E\u0436\u0438\u043B\u043E \u0432\u043E\u0437\u043D\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043D\u0438\u0435 \u0437\u0430 \u043A\u0430\u0436\u0434\u0443\u044E \u043C\u0435\u0440\u0442\u0432\u0443\u044E \u043A\u043E\u0431\u0440\u0443, \u0447\u0442\u043E\u0431\u044B \u0443\u043C\u0435\u043D\u044C\u0448\u0438\u0442\u044C \u043F\u043E\u043F\u0443\u043B\u044F\u0446\u0438\u044E \u0437\u043C\u0435\u0439. \u041E\u0434\u043D\u0430\u043A\u043E \u044D\u0442\u043E\u0442 \u0441\u0442\u0438\u043C\u0443\u043B \u043F\u0440\u0438\u0432\u0435\u043B \u043A \u0442\u043E\u043C\u0443, \u0447\u0442\u043E \u043B\u044E\u0434\u0438 \u043D\u0430\u0447\u0430\u043B\u0438 \u0440\u0430\u0437\u0432\u043E\u0434\u0438\u0442\u044C \u043A\u043E\u0431\u0440 \u0434\u043B\u044F \u043F\u043E\u043B\u0443\u0447\u0435\u043D\u0438\u044F \u0432\u043E\u0437\u043D\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043D\u0438\u044F, \u0432 \u043A\u043E\u043D\u0435\u0447\u043D\u043E\u043C \u0438\u0442\u043E\u0433\u0435 \u0443\u0441\u0443\u0433\u0443\u0431\u0438\u0432 \u043F\u0440\u043E\u0431\u043B\u0435\u043C\u0443.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0418\u0441\u0441\u043B\u0435\u0434\u043E\u0432\u0430\u043D\u0438\u044F \u043F\u043E\u043A\u0430\u0437\u0430\u043B\u0438, \u0447\u0442\u043E \u043A\u043E\u0433\u0434\u0430 \u0432\u043E\u0437\u043D\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043D\u0438\u0435 CEO \u043F\u0440\u0438\u0432\u044F\u0437\u0430\u043D\u043E \u043A \u0446\u0435\u043D\u0435 \u0430\u043A\u0446\u0438\u0439, CEO \u0441 \u0431\u043E\u043B\u044C\u0448\u0435\u0439 \u0432\u0435\u0440\u043E\u044F\u0442\u043D\u043E\u0441\u0442\u044C\u044E \u0431\u0443\u0434\u0443\u0442 \u0437\u0430\u043D\u0438\u043C\u0430\u0442\u044C\u0441\u044F \u0444\u0438\u043D\u0430\u043D\u0441\u043E\u0432\u044B\u043C\u0438 \u0438\u0441\u043A\u0430\u0436\u0435\u043D\u0438\u044F\u043C\u0438 \u0438 \u043C\u0430\u043D\u0438\u043F\u0443\u043B\u044F\u0446\u0438\u044F\u043C\u0438 \u0434\u043B\u044F \u0438\u0441\u043A\u0443\u0441\u0441\u0442\u0432\u0435\u043D\u043D\u043E\u0433\u043E \u043F\u043E\u0432\u044B\u0448\u0435\u043D\u0438\u044F \u0441\u0442\u043E\u0438\u043C\u043E\u0441\u0442\u0438 \u0430\u043A\u0446\u0438\u0439 \u043A\u043E\u043C\u043F\u0430\u043D\u0438\u0438.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'\u0412 \u0441\u0444\u0435\u0440\u0435 \u043E\u0431\u0440\u0430\u0437\u043E\u0432\u0430\u043D\u0438\u044F \u0447\u0440\u0435\u0437\u043C\u0435\u0440\u043D\u044B\u0439 \u0430\u043A\u0446\u0435\u043D\u0442 \u043D\u0430 \u0441\u0442\u0430\u043D\u0434\u0430\u0440\u0442\u0438\u0437\u0438\u0440\u043E\u0432\u0430\u043D\u043D\u043E\u043C \u0442\u0435\u0441\u0442\u0438\u0440\u043E\u0432\u0430\u043D\u0438\u0438 \u043F\u0440\u0438\u0432\u0435\u043B \u043A \u0441\u0443\u0436\u0435\u043D\u0438\u044E \u0443\u0447\u0435\u0431\u043D\u044B\u0445 \u043F\u0440\u043E\u0433\u0440\u0430\u043C\u043C \u0438 \u0440\u0430\u0441\u043F\u0440\u043E\u0441\u0442\u0440\u0430\u043D\u0435\u043D\u0438\u044E \u043F\u0440\u0430\u043A\u0442\u0438\u043A\u0438 \"\u043E\u0431\u0443\u0447\u0435\u043D\u0438\u044F \u0434\u043B\u044F \u0442\u0435\u0441\u0442\u0430\" \u0432\u043E \u043C\u043D\u043E\u0433\u0438\u0445 \u0448\u043A\u043E\u043B\u0430\u0445.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u041D\u0435\u043A\u043E\u0442\u043E\u0440\u044B\u0435 \u044D\u043A\u0441\u043F\u0435\u0440\u0442\u044B \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044E\u0442, \u0447\u0442\u043E \u0412\u0430\u043B\u043E\u0432\u043E\u0439 \u0432\u043D\u0443\u0442\u0440\u0435\u043D\u043D\u0438\u0439 \u043F\u0440\u043E\u0434\u0443\u043A\u0442 (\u0412\u0412\u041F) \u0431\u043E\u043B\u044C\u0448\u0435 \u043D\u0435 \u044F\u0432\u043B\u044F\u0435\u0442\u0441\u044F \u0430\u0434\u0435\u043A\u0432\u0430\u0442\u043D\u043E\u0439 \u043C\u0435\u0440\u043E\u0439 \u044D\u043A\u043E\u043D\u043E\u043C\u0438\u0447\u0435\u0441\u043A\u043E\u0433\u043E \u0437\u0434\u043E\u0440\u043E\u0432\u044C\u044F \u043D\u0430\u0446\u0438\u0438, \u043F\u043E\u0441\u043A\u043E\u043B\u044C\u043A\u0443 \u043E\u043D \u043D\u0435 \u0443\u0447\u0438\u0442\u044B\u0432\u0430\u0435\u0442 \u0442\u0430\u043A\u0438\u0435 \u043A\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043A\u0438\u0435 \u0444\u0430\u043A\u0442\u043E\u0440\u044B, \u043A\u0430\u043A \u043D\u0435\u0440\u0430\u0432\u0435\u043D\u0441\u0442\u0432\u043E \u0434\u043E\u0445\u043E\u0434\u043E\u0432, \u044D\u043A\u043E\u043B\u043E\u0433\u0438\u0447\u0435\u0441\u043A\u0430\u044F \u0443\u0441\u0442\u043E\u0439\u0447\u0438\u0432\u043E\u0441\u0442\u044C \u0438 \u043A\u0430\u0447\u0435\u0441\u0442\u0432\u043E \u0436\u0438\u0437\u043D\u0438.\"})})]})]});export const richText6=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"\u0410\u043B\u044C\u0442\u0435\u0440\u043D\u0430\u0442\u0438\u0432\u043D\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F vs \u041E\u0431\u0449\u0435\u043F\u0440\u0438\u043D\u044F\u0442\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F (\u0443\u043F\u0440\u043E\u0449\u0435\u043D\u043D\u043E)\"}),/*#__PURE__*/e(\"p\",{children:'\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0430\u043B\u044C\u0442\u0435\u0440\u043D\u0430\u0442\u0438\u0432\u043D\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F, \u0447\u0442\u043E \"\u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0431\u0435\u0441\u043F\u043E\u043B\u0435\u0437\u0435\u043D\". \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0441\u0441\u043C\u043E\u0442\u0440\u0438\u043C \u0430\u0440\u0433\u0443\u043C\u0435\u043D\u0442\u044B \u0437\u0430 \u0438 \u043F\u0440\u043E\u0442\u0438\u0432 \u044D\u0442\u043E\u0433\u043E \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043D\u0438\u044F:'}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u0437\u0430: \u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0441\u043B\u0438\u0448\u043A\u043E\u043C \u0443\u043F\u0440\u043E\u0449\u0435\u043D \u0438 \u043D\u0435 \u0443\u0447\u0438\u0442\u044B\u0432\u0430\u0435\u0442 \u0441\u043B\u043E\u0436\u043D\u043E\u0441\u0442\u0438 \u0440\u0435\u0430\u043B\u044C\u043D\u044B\u0445 \u0441\u0438\u0441\u0442\u0435\u043C \u0438 \u0447\u0435\u043B\u043E\u0432\u0435\u0447\u0435\u0441\u043A\u043E\u0433\u043E \u043F\u043E\u0432\u0435\u0434\u0435\u043D\u0438\u044F. \u0422\u043E, \u0447\u0442\u043E \u043C\u0435\u0440\u0430 \u0441\u0442\u0430\u043D\u043E\u0432\u0438\u0442\u0441\u044F \u0446\u0435\u043B\u044C\u044E, \u043D\u0435 \u043E\u0431\u044F\u0437\u0430\u0442\u0435\u043B\u044C\u043D\u043E \u043E\u0437\u043D\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043E \u043E\u043D\u0430 \u043F\u0435\u0440\u0435\u0441\u0442\u0430\u0435\u0442 \u0431\u044B\u0442\u044C \u0445\u043E\u0440\u043E\u0448\u0435\u0439 \u043C\u0435\u0440\u043E\u0439.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 \u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u043F\u0440\u043E\u0442\u0438\u0432 (\u041E\u0431\u0449\u0435\u043F\u0440\u0438\u043D\u044F\u0442\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F): \u0425\u043E\u0442\u044F \u0443 \u0417\u0430\u043A\u043E\u043D\u0430 \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0435\u0441\u0442\u044C \u043E\u0433\u0440\u0430\u043D\u0438\u0447\u0435\u043D\u0438\u044F, \u043E\u043D \u0443\u043A\u0430\u0437\u044B\u0432\u0430\u0435\u0442 \u043D\u0430 \u0432\u0430\u0436\u043D\u043E\u0435 \u044F\u0432\u043B\u0435\u043D\u0438\u0435, \u043A\u043E\u0442\u043E\u0440\u043E\u0435 \u0447\u0430\u0441\u0442\u043E \u043F\u0440\u043E\u0438\u0441\u0445\u043E\u0434\u0438\u0442, \u043A\u043E\u0433\u0434\u0430 \u043C\u0435\u0442\u0440\u0438\u043A\u0438 \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u044E\u0442\u0441\u044F \u0434\u043B\u044F \u0443\u043F\u0440\u0430\u0432\u043B\u0435\u043D\u0438\u044F \u043F\u043E\u0432\u0435\u0434\u0435\u043D\u0438\u0435\u043C. \u0415\u0441\u0442\u044C \u043C\u043D\u043E\u0433\u043E \u0440\u0435\u0430\u043B\u044C\u043D\u044B\u0445 \u043F\u0440\u0438\u043C\u0435\u0440\u043E\u0432, \u043A\u043E\u0433\u0434\u0430 \u043C\u0435\u0442\u0440\u0438\u043A\u0438 \u0438 \u0441\u0442\u0438\u043C\u0443\u043B\u044B \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u044E\u0442\u0441\u044F \u043D\u0435 \u043F\u043E \u043D\u0430\u0437\u043D\u0430\u0447\u0435\u043D\u0438\u044E \u0438\u043B\u0438 \u043F\u0440\u0438\u0432\u043E\u0434\u044F\u0442 \u043A \u043D\u0435\u043F\u0440\u0435\u0434\u0432\u0438\u0434\u0435\u043D\u043D\u044B\u043C \u043F\u043E\u0441\u043B\u0435\u0434\u0441\u0442\u0432\u0438\u044F\u043C.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u0437\u0430: \u041E\u0440\u0433\u0430\u043D\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u043B\u044E\u0434\u0438 \u043C\u043E\u0433\u0443\u0442 \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u043E\u0432\u0430\u0442\u044C \u043C\u0435\u0442\u0440\u0438\u043A\u0438, \u043F\u0440\u0438\u043C\u0435\u043D\u044F\u044F \u0441\u0431\u0430\u043B\u0430\u043D\u0441\u0438\u0440\u043E\u0432\u0430\u043D\u043D\u044B\u0439 \u043F\u043E\u0434\u0445\u043E\u0434, \u0447\u0430\u0441\u0442\u043E \u043E\u0431\u043D\u043E\u0432\u043B\u044F\u044F \u0438 \u043A\u043E\u0440\u0440\u0435\u043A\u0442\u0438\u0440\u0443\u044F \u043C\u0435\u0442\u0440\u0438\u043A\u0438, \u0438 \u043E\u0442\u0441\u043B\u0435\u0436\u0438\u0432\u0430\u044F \u043C\u043D\u043E\u0436\u0435\u0441\u0442\u0432\u043E \u0440\u0430\u0437\u043D\u044B\u0445 KPI.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 \u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u043F\u0440\u043E\u0442\u0438\u0432 (\u041E\u0431\u0449\u0435\u043F\u0440\u0438\u043D\u044F\u0442\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F): \u0425\u043E\u0442\u044F \u0435\u0441\u0442\u044C \u0441\u043F\u043E\u0441\u043E\u0431\u044B \u0441\u043C\u044F\u0433\u0447\u0438\u0442\u044C \u044D\u0444\u0444\u0435\u043A\u0442\u044B \u0417\u0430\u043A\u043E\u043D\u0430 \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430, \u044D\u0442\u043E \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043C\u043D\u043E\u0433\u043E \u0443\u0441\u0438\u043B\u0438\u0439 \u0438 \u043F\u043E\u0441\u0442\u043E\u044F\u043D\u043D\u043E\u0433\u043E \u0432\u043D\u0438\u043C\u0430\u043D\u0438\u044F. \u0421\u0438\u043B\u044B, \u043E\u043F\u0438\u0441\u0430\u043D\u043D\u044B\u0435 \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u043E\u043C, \u0432\u0441\u0435 \u0435\u0449\u0435 \u0430\u043A\u0442\u0443\u0430\u043B\u044C\u043D\u044B \u0438 \u043F\u0440\u043E\u0431\u043B\u0435\u043C\u0430\u0442\u0438\u0447\u043D\u044B \u0432\u043E \u043C\u043D\u043E\u0433\u0438\u0445 \u043E\u0431\u043B\u0430\u0441\u0442\u044F\u0445.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u0437\u0430: \u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0441\u043B\u0438\u0448\u043A\u043E\u043C \u043F\u0435\u0441\u0441\u0438\u043C\u0438\u0441\u0442\u0438\u0447\u0435\u043D \u0438 \u043E\u0442\u0431\u0438\u0432\u0430\u0435\u0442 \u0436\u0435\u043B\u0430\u043D\u0438\u0435 \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u043E\u0432\u0430\u0442\u044C \u043C\u0435\u0442\u0440\u0438\u043A\u0438 \u0434\u043B\u044F \u0443\u043B\u0443\u0447\u0448\u0435\u043D\u0438\u044F \u0441\u0438\u0441\u0442\u0435\u043C \u0438 \u043F\u0440\u043E\u0438\u0437\u0432\u043E\u0434\u0438\u0442\u0435\u043B\u044C\u043D\u043E\u0441\u0442\u0438. \u0418\u0437\u043C\u0435\u0440\u0435\u043D\u0438\u0435 \u043D\u0435\u043E\u0431\u0445\u043E\u0434\u0438\u043C\u043E \u0434\u043B\u044F \u043E\u043F\u0442\u0438\u043C\u0438\u0437\u0430\u0446\u0438\u0438.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 \u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u043F\u0440\u043E\u0442\u0438\u0432 (\u041E\u0431\u0449\u0435\u043F\u0440\u0438\u043D\u044F\u0442\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F): \u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u043D\u0435 \u043E\u0437\u043D\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043E \u0438\u0437\u043C\u0435\u0440\u0435\u043D\u0438\u0435 \u0431\u0435\u0441\u043F\u043E\u043B\u0435\u0437\u043D\u043E, \u043F\u0440\u043E\u0441\u0442\u043E \u043D\u0443\u0436\u043D\u043E \u0431\u044B\u0442\u044C \u043E\u0447\u0435\u043D\u044C \u043E\u0441\u0442\u043E\u0440\u043E\u0436\u043D\u044B\u043C \u0432 \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u043E\u0432\u0430\u043D\u0438\u0438 \u043C\u0435\u0442\u0440\u0438\u043A, \u043E\u0441\u043E\u0431\u0435\u043D\u043D\u043E \u043A\u043E\u0433\u0434\u0430 \u043E\u043D\u0438 \u0441\u0432\u044F\u0437\u0430\u043D\u044B \u0441\u043E \u0441\u0442\u0438\u043C\u0443\u043B\u0430\u043C\u0438. \u0421\u043B\u0435\u043F\u0430\u044F \u043E\u043F\u0442\u0438\u043C\u0438\u0437\u0430\u0446\u0438\u044F \u043C\u0435\u0442\u0440\u0438\u043A\u0438 \u0447\u0430\u0441\u0442\u043E \u043F\u0440\u0438\u0432\u043E\u0434\u0438\u0442 \u043A \u0438\u0441\u043A\u0430\u0436\u0435\u043D\u043D\u044B\u043C \u0440\u0435\u0437\u0443\u043B\u044C\u0442\u0430\u0442\u0430\u043C.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u0437\u0430: \u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u043F\u0440\u0435\u0434\u043F\u043E\u043B\u0430\u0433\u0430\u0435\u0442, \u0447\u0442\u043E \u043B\u044E\u0434\u0438 \u0432\u0441\u0435\u0433\u0434\u0430 \u0431\u0443\u0434\u0443\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u043E\u0432\u0430\u0442\u044C \u0432 \u0441\u0432\u043E\u0438\u0445 \u0438\u043D\u0442\u0435\u0440\u0435\u0441\u0430\u0445 \u0438 \u043F\u044B\u0442\u0430\u0442\u044C\u0441\u044F \u043E\u0431\u043E\u0439\u0442\u0438 \u0441\u0438\u0441\u0442\u0435\u043C\u0443. \u041D\u0430 \u0441\u0430\u043C\u043E\u043C \u0434\u0435\u043B\u0435, \u043C\u043D\u043E\u0433\u0438\u0435 \u043B\u044E\u0434\u0438 \u0447\u0435\u0441\u0442\u043D\u044B \u0438 \u0431\u0443\u0434\u0443\u0442 \u0441\u0442\u0430\u0440\u0430\u0442\u044C\u0441\u044F \u0434\u0435\u043B\u0430\u0442\u044C \u043F\u0440\u0430\u0432\u0438\u043B\u044C\u043D\u044B\u0435 \u0432\u0435\u0449\u0438, \u0434\u0430\u0436\u0435 \u0435\u0441\u043B\u0438 \u044D\u0442\u043E \u043D\u0435 \u043E\u043F\u0442\u0438\u043C\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u0438\u0445 \u043B\u0438\u0447\u043D\u044B\u0435 \u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u0438.\",/*#__PURE__*/e(\"br\",{}),\"\u2013 \u0410\u0440\u0433\u0443\u043C\u0435\u043D\u0442 \u043F\u0440\u043E\u0442\u0438\u0432 (\u041E\u0431\u0449\u0435\u043F\u0440\u0438\u043D\u044F\u0442\u0430\u044F \u0442\u043E\u0447\u043A\u0430 \u0437\u0440\u0435\u043D\u0438\u044F): \u0425\u043E\u0442\u044F \u043D\u0435 \u0432\u0441\u0435 \u0431\u0443\u0434\u0443\u0442 \u043E\u0431\u0445\u043E\u0434\u0438\u0442\u044C \u0441\u0438\u0441\u0442\u0435\u043C\u0443, \u0441\u0442\u0438\u043C\u0443\u043B\u044B, \u0441\u043E\u0437\u0434\u0430\u043D\u043D\u044B\u0435 \u0446\u0435\u043B\u0435\u0432\u044B\u043C\u0438 \u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u044F\u043C\u0438, \u043E\u0447\u0435\u043D\u044C \u0441\u0438\u043B\u044C\u043D\u044B. \u0414\u0430\u0436\u0435 \u043B\u044E\u0434\u0438 \u0441 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\u043A\u0430\u043A \u043C\u0435\u0442\u0440\u0438\u043A\u0430.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'1997: \u0410\u043D\u0442\u0440\u043E\u043F\u043E\u043B\u043E\u0433 \u041C\u044D\u0440\u0438\u043B\u0438\u043D \u0421\u0442\u0440\u0430\u0442\u0435\u0440\u043D \u043F\u0435\u0440\u0435\u0444\u043E\u0440\u043C\u0443\u043B\u0438\u0440\u0443\u0435\u0442 \u0437\u0430\u043A\u043E\u043D \u043A\u0430\u043A \"\u041A\u043E\u0433\u0434\u0430 \u043C\u0435\u0440\u0430 \u0441\u0442\u0430\u043D\u043E\u0432\u0438\u0442\u0441\u044F \u0446\u0435\u043B\u044C\u044E, \u043E\u043D\u0430 \u043F\u0435\u0440\u0435\u0441\u0442\u0430\u0435\u0442 \u0431\u044B\u0442\u044C \u0445\u043E\u0440\u043E\u0448\u0435\u0439 \u043C\u0435\u0440\u043E\u0439\".'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"2000-2010-\u0435 \u0433\u043E\u0434\u044B: \u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0447\u0430\u0441\u0442\u043E \u0443\u043F\u043E\u043C\u0438\u043D\u0430\u0435\u0442\u0441\u044F, \u043A\u043E\u0433\u0434\u0430 \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u043E\u0432\u0430\u043D\u0438\u0435 \u043C\u0435\u0442\u0440\u0438\u043A \u0438 KPI \u0441\u0442\u0430\u043D\u043E\u0432\u0438\u0442\u0441\u044F \u0448\u0438\u0440\u043E\u043A\u043E \u0440\u0430\u0441\u043F\u0440\u043E\u0441\u0442\u0440\u0430\u043D\u0435\u043D\u043D\u044B\u043C.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'2018: \u041F\u0440\u0435\u0434\u043B\u043E\u0436\u0435\u043D\u0430 \u043E\u0431\u043E\u0431\u0449\u0435\u043D\u043D\u0430\u044F \u0432\u0435\u0440\u0441\u0438\u044F \u0417\u0430\u043A\u043E\u043D\u0430 \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430: \"\u041B\u044E\u0431\u0430\u044F \u043D\u0430\u0431\u043B\u044E\u0434\u0430\u0435\u043C\u0430\u044F \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043A\u0430\u044F \u0437\u0430\u043A\u043E\u043D\u043E\u043C\u0435\u0440\u043D\u043E\u0441\u0442\u044C \u0431\u0443\u0434\u0435\u0442 \u0441\u0442\u0440\u0435\u043C\u0438\u0442\u044C\u0441\u044F \u043A \u0440\u0430\u0437\u0440\u0443\u0448\u0435\u043D\u0438\u044E, \u043A\u043E\u0433\u0434\u0430 \u043D\u0430 \u043D\u0435\u0435 \u043E\u043A\u0430\u0437\u044B\u0432\u0430\u0435\u0442\u0441\u044F \u0434\u0430\u0432\u043B\u0435\u043D\u0438\u0435 \u0441 \u0446\u0435\u043B\u044C\u044E \u043A\u043E\u043D\u0442\u0440\u043E\u043B\u044F\".'})})]}),/*#__PURE__*/e(\"h2\",{children:\"\u041A\u0430\u043A \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u043E\u0432\u0430\u0442\u044C (\u0443\u043F\u0440\u043E\u0449\u0435\u043D\u043D\u043E)\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u041F\u0440\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043E\u0442\u043A\u0435 \u0441\u0438\u0441\u0442\u0435\u043C\u044B \u0441\u0442\u0438\u043C\u0443\u043B\u043E\u0432 \u043D\u0430 \u0440\u0430\u0431\u043E\u0442\u0435, \u043F\u043E\u0434\u0443\u043C\u0430\u0439\u0442\u0435, \u043A\u0430\u043A \u043B\u044E\u0434\u0438 \u043C\u043E\u0433\u0443\u0442 \u043F\u043E\u043F\u044B\u0442\u0430\u0442\u044C\u0441\u044F \u043E\u0431\u043E\u0439\u0442\u0438 \u043C\u0435\u0442\u0440\u0438\u043A\u0438. \u0418\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u0439\u0442\u0435 \u043A\u043E\u043C\u0431\u0438\u043D\u0430\u0446\u0438\u044E \u043C\u0435\u0442\u0440\u0438\u043A \u0438 \u043A\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043D\u043D\u043E\u0439 \u043E\u0446\u0435\u043D\u043A\u0438.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0415\u0441\u043B\u0438 \u0432\u044B \u0443\u0447\u0438\u0442\u0435\u043B\u044C, \u043D\u0435 \u0443\u0447\u0438\u0442\u0435 \u0442\u043E\u043B\u044C\u043A\u043E \u0434\u043B\u044F \u0442\u0435\u0441\u0442\u0430. \u041F\u043E\u043E\u0449\u0440\u044F\u0439\u0442\u0435 \u0433\u043B\u0443\u0431\u043E\u043A\u043E\u0435 \u043E\u0431\u0443\u0447\u0435\u043D\u0438\u0435 \u0438 \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u0439\u0442\u0435 \u0440\u0430\u0437\u043D\u044B\u0435 \u0441\u043F\u043E\u0441\u043E\u0431\u044B \u043E\u0446\u0435\u043D\u043A\u0438 \u043F\u0440\u043E\u0433\u0440\u0435\u0441\u0441\u0430 \u0443\u0447\u0435\u043D\u0438\u043A\u043E\u0432.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0412 \u043B\u0438\u0447\u043D\u043E\u0439 \u0436\u0438\u0437\u043D\u0438, \u0435\u0441\u043B\u0438 \u0432\u044B \u043F\u044B\u0442\u0430\u0435\u0442\u0435\u0441\u044C \u043F\u043E\u0445\u0443\u0434\u0435\u0442\u044C, \u043D\u0435 \u0437\u0430\u0446\u0438\u043A\u043B\u0438\u0432\u0430\u0439\u0442\u0435\u0441\u044C \u0442\u043E\u043B\u044C\u043A\u043E \u043D\u0430 \u0432\u0435\u0441\u0430\u0445. \u0421\u043E\u0441\u0440\u0435\u0434\u043E\u0442\u043E\u0447\u044C\u0442\u0435\u0441\u044C \u043D\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0437\u0434\u043E\u0440\u043E\u0432\u044B\u0445 \u043F\u0440\u0438\u0432\u044B\u0447\u0435\u043A \u0438 \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u0439\u0442\u0435 \u043D\u0435\u0441\u043A\u043E\u043B\u044C\u043A\u043E \u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u0435\u0439 \u043F\u0440\u043E\u0433\u0440\u0435\u0441\u0441\u0430.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"\u0424\u0430\u043A\u0442\u044B (\u0443\u043F\u0440\u043E\u0449\u0435\u043D\u043D\u043E)\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u041E\u043F\u0440\u043E\u0441 2018 \u0433\u043E\u0434\u0430 \u043F\u043E\u043A\u0430\u0437\u0430\u043B, \u0447\u0442\u043E 55% \u0441\u043E\u0442\u0440\u0443\u0434\u043D\u0438\u043A\u043E\u0432 \u0432 \u0421\u0428\u0410 \u0441\u0447\u0438\u0442\u0430\u044E\u0442, \u0447\u0442\u043E \u043E\u0446\u0435\u043D\u043A\u0438 \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E\u0441\u0442\u0438 \u0440\u0430\u0431\u043E\u0442\u044B \u043D\u0435 \u0442\u043E\u0447\u043D\u043E \u043E\u0442\u0440\u0430\u0436\u0430\u044E\u0442 \u0438\u0445 \u0442\u0440\u0443\u0434.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'\"\u042D\u0444\u0444\u0435\u043A\u0442 \u043A\u043E\u0431\u0440\u044B\" - \u0438\u0437\u0432\u0435\u0441\u0442\u043D\u044B\u0439 \u043F\u0440\u0438\u043C\u0435\u0440 \u0417\u0430\u043A\u043E\u043D\u0430 \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430. \u0411\u0440\u0438\u0442\u0430\u043D\u0446\u044B \u043D\u0430\u0437\u043D\u0430\u0447\u0438\u043B\u0438 \u043D\u0430\u0433\u0440\u0430\u0434\u0443 \u0437\u0430 \u043C\u0435\u0440\u0442\u0432\u044B\u0445 \u043A\u043E\u0431\u0440 \u0432 \u0418\u043D\u0434\u0438\u0438, \u043D\u043E \u043B\u044E\u0434\u0438 \u043D\u0430\u0447\u0430\u043B\u0438 \u0440\u0430\u0437\u0432\u043E\u0434\u0438\u0442\u044C \u043A\u043E\u0431\u0440 \u0434\u043B\u044F \u043F\u043E\u043B\u0443\u0447\u0435\u043D\u0438\u044F \u043D\u0430\u0433\u0440\u0430\u0434\u044B, \u0443\u0441\u0443\u0433\u0443\u0431\u0438\u0432 \u043F\u0440\u043E\u0431\u043B\u0435\u043C\u0443.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0418\u0441\u0441\u043B\u0435\u0434\u043E\u0432\u0430\u043D\u0438\u044F \u043F\u043E\u043A\u0430\u0437\u044B\u0432\u0430\u044E\u0442, \u0447\u0442\u043E \u043A\u043E\u0433\u0434\u0430 \u043E\u043F\u043B\u0430\u0442\u0430 CEO \u043F\u0440\u0438\u0432\u044F\u0437\u0430\u043D\u0430 \u043A \u0446\u0435\u043D\u0435 \u0430\u043A\u0446\u0438\u0439, CEO \u0447\u0430\u0449\u0435 \u0437\u0430\u043D\u0438\u043C\u0430\u044E\u0442\u0441\u044F \u0444\u0438\u043D\u0430\u043D\u0441\u043E\u0432\u044B\u043C\u0438 \u043C\u0430\u043D\u0438\u043F\u0443\u043B\u044F\u0446\u0438\u044F\u043C\u0438.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'\u0412 \u043E\u0431\u0440\u0430\u0437\u043E\u0432\u0430\u043D\u0438\u0438 \u0430\u043A\u0446\u0435\u043D\u0442 \u043D\u0430 \u0441\u0442\u0430\u043D\u0434\u0430\u0440\u0442\u0438\u0437\u0438\u0440\u043E\u0432\u0430\u043D\u043D\u043E\u043C \u0442\u0435\u0441\u0442\u0438\u0440\u043E\u0432\u0430\u043D\u0438\u0438 \u043F\u0440\u0438\u0432\u0435\u043B \u043A \"\u043E\u0431\u0443\u0447\u0435\u043D\u0438\u044E \u0434\u043B\u044F \u0442\u0435\u0441\u0442\u0430\" \u0432\u043E \u043C\u043D\u043E\u0433\u0438\u0445 \u0448\u043A\u043E\u043B\u0430\u0445.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u041D\u0435\u043A\u043E\u0442\u043E\u0440\u044B\u0435 \u0441\u0447\u0438\u0442\u0430\u044E\u0442, \u0447\u0442\u043E \u0412\u0412\u041F \u0431\u043E\u043B\u044C\u0448\u0435 \u043D\u0435 \u044F\u0432\u043B\u044F\u0435\u0442\u0441\u044F \u0445\u043E\u0440\u043E\u0448\u0435\u0439 \u043C\u0435\u0440\u043E\u0439 \u044D\u043A\u043E\u043D\u043E\u043C\u0438\u0447\u0435\u0441\u043A\u043E\u0433\u043E \u0437\u0434\u043E\u0440\u043E\u0432\u044C\u044F, \u0442\u0430\u043A \u043A\u0430\u043A \u043D\u0435 \u0443\u0447\u0438\u0442\u044B\u0432\u0430\u0435\u0442 \u0444\u0430\u043A\u0442\u043E\u0440\u044B \u0432\u0440\u043E\u0434\u0435 \u043D\u0435\u0440\u0430\u0432\u0435\u043D\u0441\u0442\u0432\u0430 \u0438 \u0443\u0441\u0442\u043E\u0439\u0447\u0438\u0432\u043E\u0441\u0442\u0438.\"})})]})]});export const richText7=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0421\u043F\u0430\u0441\u0438\u0431\u043E \u0437\u0430 \u0443\u0442\u043E\u0447\u043D\u0435\u043D\u0438\u0435. \u0412\u043E\u0442 \u043F\u0435\u0440\u0435\u0432\u043E\u0434 \u044D\u0442\u043E\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u043D\u0430 \u0440\u0443\u0441\u0441\u043A\u0438\u0439 \u044F\u0437\u044B\u043A:\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'\u041D\u0435\u043A\u043E\u0442\u043E\u0440\u044B\u0435 \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044E\u0442, \u0447\u0442\u043E \u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430, \u043A\u043E\u0442\u043E\u0440\u044B\u0439 \u0433\u043B\u0430\u0441\u0438\u0442: \"\u041A\u043E\u0433\u0434\u0430 \u043C\u0435\u0440\u0430 \u0441\u0442\u0430\u043D\u043E\u0432\u0438\u0442\u0441\u044F \u0446\u0435\u043B\u044C\u044E, \u043E\u043D\u0430 \u043F\u0435\u0440\u0435\u0441\u0442\u0430\u0435\u0442 \u0431\u044B\u0442\u044C \u0445\u043E\u0440\u043E\u0448\u0435\u0439 \u043C\u0435\u0440\u043E\u0439\", \u0431\u0435\u0441\u043F\u043E\u043B\u0435\u0437\u0435\u043D.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0422\u0435, \u043A\u0442\u043E \u0441\u0447\u0438\u0442\u0430\u0435\u0442 \u0435\u0433\u043E \u0431\u0435\u0441\u043F\u043E\u043B\u0435\u0437\u043D\u044B\u043C, \u0433\u043E\u0432\u043E\u0440\u044F\u0442, \u0447\u0442\u043E \u043E\u043D \u0441\u043B\u0438\u0448\u043A\u043E\u043C \u0443\u043F\u0440\u043E\u0449\u0435\u043D \u0434\u043B\u044F \u0440\u0435\u0430\u043B\u044C\u043D\u043E\u0433\u043E \u043C\u0438\u0440\u0430. \u041E\u043D\u0438 \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044E\u0442, \u0447\u0442\u043E \u0445\u043E\u0440\u043E\u0448\u043E \u0440\u0430\u0437\u0440\u0430\u0431\u043E\u0442\u0430\u043D\u043D\u044B\u0435 \u043C\u0435\u0442\u0440\u0438\u043A\u0438 \u0432\u0441\u0435 \u0435\u0449\u0435 \u043C\u043E\u0433\u0443\u0442 \u0440\u0430\u0431\u043E\u0442\u0430\u0442\u044C, \u0438 \u0447\u0442\u043E \u043D\u0435 \u0432\u0441\u0435 \u043F\u044B\u0442\u0430\u044E\u0442\u0441\u044F \u043E\u0431\u043E\u0439\u0442\u0438 \u0441\u0438\u0441\u0442\u0435\u043C\u0443.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0417\u0430\u0449\u0438\u0442\u043D\u0438\u043A\u0438 \u0417\u0430\u043A\u043E\u043D\u0430 \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0443\u043A\u0430\u0437\u044B\u0432\u0430\u044E\u0442, \u0447\u0442\u043E \u043E\u043D \u0432\u044B\u044F\u0432\u043B\u044F\u0435\u0442 \u0440\u0430\u0441\u043F\u0440\u043E\u0441\u0442\u0440\u0430\u043D\u0435\u043D\u043D\u0443\u044E \u043F\u0440\u043E\u0431\u043B\u0435\u043C\u0443: \u043B\u044E\u0434\u0438 \u0447\u0430\u0441\u0442\u043E \u043D\u0430\u0445\u043E\u0434\u044F\u0442 \u0441\u043F\u043E\u0441\u043E\u0431\u044B \u0434\u043E\u0441\u0442\u0438\u0447\u044C \u0446\u0435\u043B\u0435\u0432\u044B\u0445 \u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u0435\u0439, \u043D\u0435 \u0434\u043E\u0441\u0442\u0438\u0433\u0430\u044F \u043F\u0440\u0438 \u044D\u0442\u043E\u043C \u043E\u0441\u043D\u043E\u0432\u043D\u044B\u0445 \u0446\u0435\u043B\u0435\u0439. \u042D\u0442\u043E \u043C\u043E\u0436\u0435\u0442 \u043F\u0440\u0438\u0432\u0435\u0441\u0442\u0438 \u043A \u043D\u0435\u043F\u0440\u0435\u0434\u0432\u0438\u0434\u0435\u043D\u043D\u044B\u043C \u043F\u043E\u0441\u043B\u0435\u0434\u0441\u0442\u0432\u0438\u044F\u043C.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'\u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0441\u0432\u044F\u0437\u0430\u043D \u0441 \u0442\u0430\u043A\u0438\u043C\u0438 \u043F\u043E\u043D\u044F\u0442\u0438\u044F\u043C\u0438, \u043A\u0430\u043A \"\u043E\u0431\u0445\u043E\u0434 \u0441\u0438\u0441\u0442\u0435\u043C\u044B\" \u0438 \"\u0438\u0437\u0432\u0440\u0430\u0449\u0435\u043D\u043D\u044B\u0435 \u0441\u0442\u0438\u043C\u0443\u043B\u044B\", \u043A\u043E\u0433\u0434\u0430 \u043B\u044E\u0434\u0438 \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u044E\u0442 \u043F\u0440\u0430\u0432\u0438\u043B\u0430 \u0438\u043B\u0438 \u0441\u0442\u0438\u043C\u0443\u043B\u044B \u0441\u043F\u043E\u0441\u043E\u0431\u0430\u043C\u0438, \u043A\u043E\u0442\u043E\u0440\u044B\u0435 \u0432\u0440\u0435\u0434\u044F\u0442 \u043E\u0431\u0449\u0435\u0439 \u0446\u0435\u043B\u0438.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u041A\u043B\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043A\u0438\u0439 \u043F\u0440\u0438\u043C\u0435\u0440 - \u0441\u043A\u0430\u043D\u0434\u0430\u043B \u0441 Wells Fargo, \u0433\u0434\u0435 \u0441\u043E\u0442\u0440\u0443\u0434\u043D\u0438\u043A\u0438 \u043E\u0442\u043A\u0440\u044B\u0432\u0430\u043B\u0438 \u0444\u0430\u043B\u044C\u0448\u0438\u0432\u044B\u0435 \u0441\u0447\u0435\u0442\u0430 \u0434\u043B\u044F \u0434\u043E\u0441\u0442\u0438\u0436\u0435\u043D\u0438\u044F \u0446\u0435\u043B\u0435\u0439 \u043F\u043E \u043F\u0440\u043E\u0434\u0430\u0436\u0430\u043C, \u043D\u0430\u043D\u043E\u0441\u044F \u0443\u0449\u0435\u0440\u0431 \u0440\u0435\u043F\u0443\u0442\u0430\u0446\u0438\u0438 \u0431\u0430\u043D\u043A\u0430.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u041A\u043E\u043D\u0446\u0435\u043F\u0446\u0438\u044F \u044D\u0432\u043E\u043B\u044E\u0446\u0438\u043E\u043D\u0438\u0440\u043E\u0432\u0430\u043B\u0430 \u0441 \u043C\u043E\u043C\u0435\u043D\u0442\u0430 \u0435\u0435 \u0432\u0432\u0435\u0434\u0435\u043D\u0438\u044F \u0432 1975 \u0433\u043E\u0434\u0443, \u043F\u0440\u0438\u043E\u0431\u0440\u0435\u0442\u0430\u044F \u0432\u0441\u0435 \u0431\u043E\u043B\u044C\u0448\u0435\u0435 \u0437\u043D\u0430\u0447\u0435\u043D\u0438\u0435 \u0432 2000-\u0445 \u0433\u043E\u0434\u0430\u0445, \u043A\u043E\u0433\u0434\u0430 \u043E\u0440\u0433\u0430\u043D\u0438\u0437\u0430\u0446\u0438\u0438 \u0432\u0441\u0435 \u0447\u0430\u0449\u0435 \u0441\u0442\u0430\u043B\u0438 \u043F\u043E\u043B\u0430\u0433\u0430\u0442\u044C\u0441\u044F \u043D\u0430 \u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u0438 \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E\u0441\u0442\u0438.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0427\u0442\u043E\u0431\u044B 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\u0440\u0430\u0441\u043F\u0440\u043E\u0441\u0442\u0440\u0430\u043D\u0435\u043D\u043D\u0430\u044F \u043F\u0440\u043E\u0431\u043B\u0435\u043C\u0430: \u043D\u0430\u043F\u0440\u0438\u043C\u0435\u0440, 55% \u0441\u043E\u0442\u0440\u0443\u0434\u043D\u0438\u043A\u043E\u0432 \u0432 \u0421\u0428\u0410 \u0441\u0447\u0438\u0442\u0430\u044E\u0442, \u0447\u0442\u043E \u043E\u0446\u0435\u043D\u043A\u0438 \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E\u0441\u0442\u0438 \u0440\u0430\u0431\u043E\u0442\u044B \u043D\u0435 \u0442\u043E\u0447\u043D\u043E \u043E\u0442\u0440\u0430\u0436\u0430\u044E\u0442 \u0438\u0445 \u0442\u0440\u0443\u0434, \u0430 \u043F\u0440\u0438\u0432\u044F\u0437\u043A\u0430 \u043E\u043F\u043B\u0430\u0442\u044B CEO \u043A \u0446\u0435\u043D\u0430\u043C \u043D\u0430 \u0430\u043A\u0446\u0438\u0438 \u043C\u043E\u0436\u0435\u0442 \u0441\u0442\u0438\u043C\u0443\u043B\u0438\u0440\u043E\u0432\u0430\u0442\u044C \u0444\u0438\u043D\u0430\u043D\u0441\u043E\u0432\u044B\u0435 \u043C\u0430\u043D\u0438\u043F\u0443\u043B\u044F\u0446\u0438\u0438.\"})})]})});export const richText8=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(a,{href:\"https://ru.wikipedia.org/wiki/\u0417\u0430\u043A\u043E\u043D_\u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u0417\u0430\u043A\u043E\u043D 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He is best known for formulating Goodhart\\'s Law, which states: \"When a measure becomes a target, it ceases to be a good measure.\"'}),/*#__PURE__*/e(\"p\",{children:\"Key achievements:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Served as Chief Adviser at the Bank of England from 1980-1985\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Co-founded the Financial Markets Group research center at LSE in 1987\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Served on the Bank of England's Monetary Policy Committee from 1997-2000\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Authored influential books on monetary policy and central banking\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Appointed Commander of the Order of the British Empire (CBE) and Fellow of the British Academy (FBA) for his contributions to economics\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Terms\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Goodhart's Law\"}),\": An adage stating that when a measure becomes a target, it ceases to be a good measure. This is because people start to game the system to meet the target rather than focusing on the underlying goal the measure was intended to promote.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Monetary Policy Committee\"}),\": The committee at the Bank of England responsible for setting interest rates to meet the government's inflation target. Goodhart served as an outside independent member from 1997-2000.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Financial Markets Group\"}),\": A research center at LSE that Goodhart co-founded in 1987 with Mervyn King to study financial markets and institutions.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Analogy\"}),/*#__PURE__*/e(\"p\",{children:\"Just as a doctor who has worked in both research and clinical practice can bring valuable perspective to healthcare policy, Charles Goodhart's experience in both academia and central banking has enabled him to make important contributions to economic policy debates. His work bridges theory and practice in a way that has influenced policymakers around the world.\"}),/*#__PURE__*/e(\"h2\",{children:\"Misconception\"}),/*#__PURE__*/e(\"p\",{children:\"Many people assume that economists who work in central banks or other policy institutions are primarily interested in abstract theories rather than real-world problems. However, Goodhart's career demonstrates that academic economists can play a vital role in shaping policy and grappling with concrete economic challenges. 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Their insights can help bridge the gap between theory and practice.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"As a researcher, consider the policy implications of your work and look for ways to engage with policymakers. Goodhart's career shows the value of academics who are willing to get involved in real-world policy debates.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"As a policymaker, draw on the expertise of academics like Goodhart who can bring rigorous analysis to bear on policy challenges. Don't assume that ivory tower theories are irrelevant to practical policymaking.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Facts\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goodhart earned his undergraduate degree in history from Cambridge University before switching to economics for his graduate studies.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"He has authored over 20 books on monetary policy, central banking, and financial markets over his career.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In 2016, Goodhart was appointed a Companion of Honour (CH) by Queen Elizabeth II for his services to economics.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"He is the co-founder of the European Money and Finance Forum (SUERF), a network of central bankers, bankers, and academics.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goodhart has been a vocal critic of the euro, arguing that the single currency faces significant challenges without a fiscal union.\"})})]})]});export const richText10=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Main (simplified)\"}),/*#__PURE__*/e(\"p\",{children:\"Charles Goodhart is a well-known British economist who worked at the Bank of England for many years and is now a professor at the London School of Economics (LSE). He is famous for creating Goodhart's Law, which says that when a measure becomes a target, it stops being a good measure.\"}),/*#__PURE__*/e(\"p\",{children:\"Key achievements:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Worked as a top advisor at the Bank of England\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Started a research center at LSE to study financial markets\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Served on a committee that sets interest rates in the UK\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Wrote important books about money and banking\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Received awards for his work in economics\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Terms (simplified)\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Goodhart's Law\"}),\": A saying that means when people start using a measure as a target, they might change their behavior in ways that make the measure less useful.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Monetary Policy Committee\"}),\": A group at the Bank of England that decides what interest rates should be to keep prices stable. Goodhart was a member of this committee.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Financial Markets Group\"}),\": A research center at LSE that Goodhart helped start to study financial markets and institutions.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Analogy (simplified)\"}),/*#__PURE__*/e(\"p\",{children:\"Just like how a doctor who has worked in both research and treating patients can offer valuable insights into healthcare policies, Charles Goodhart's experience working in both universities and the central bank has allowed him to make important contributions to economic policy discussions. His work connects economic theories with real-world practices in a way that has influenced policymakers around the world.\"}),/*#__PURE__*/e(\"h2\",{children:\"Misconception (simplified)\"}),/*#__PURE__*/e(\"p\",{children:\"Many people think that economists who work in central banks or other policy institutions are mostly interested in abstract theories rather than real-world issues. However, Goodhart's career shows that academic economists can play an important role in shaping policies and dealing with concrete economic problems. His work has always been driven by a desire to understand and improve how the financial system works.\"}),/*#__PURE__*/e(\"h2\",{children:\"History (simplified)\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1936: Born in London, England\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1968: Starts working at the Bank of England as an economist\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1980: Becomes a top advisor at the Bank of England\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1985: Leaves the Bank of England to become a professor at LSE\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1987: Helps start a research center at LSE to study financial markets\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1997: Joins the Monetary Policy Committee at the Bank of England\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"2000: Leaves the Monetary Policy Committee\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"2002: Becomes an emeritus professor at LSE, continues doing research\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"How to use it (simplified)\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"As a student, try to learn from professors like Goodhart who have worked in both universities and policy institutions. Their insights can help you understand how theories connect with practice.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"As a researcher, think about how your work might be relevant to policymakers and look for ways to engage with them. Goodhart's career shows the value of academics who are willing to get involved in real-world policy discussions.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"As a policymaker, seek out the knowledge of academics like Goodhart who can provide rigorous analysis to help address policy challenges. Don't assume that academic theories are irrelevant to practical policymaking.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Facts (simplified)\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goodhart studied history in college before switching to economics for his graduate studies.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"He has written over 20 books about monetary policy, central banking, and financial markets during his career.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In 2016, Goodhart was given a high honor by Queen Elizabeth II for his contributions to economics.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"He helped start a group called the European Money and Finance Forum, which brings together central bankers, bankers, and academics.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goodhart has been a strong critic of the euro, arguing that the single currency faces big challenges without a fiscal union.\"})})]})]});export const richText11=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Charles Goodhart is an influential British economist known for his work on monetary policy and central banking. He formulated Goodhart's Law, which states that when a measure becomes a target, it ceases to be a good measure.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goodhart worked at the Bank of England for 17 years, serving as Chief Adviser from 1980-1985. 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\u044D\u043A\u043E\u043D\u043E\u043C\u0438\u043A\u0435 \u0434\u043B\u044F \u0430\u0441\u043F\u0438\u0440\u0430\u043D\u0442\u0443\u0440\u044B.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u041E\u043D \u044F\u0432\u043B\u044F\u0435\u0442\u0441\u044F \u0430\u0432\u0442\u043E\u0440\u043E\u043C \u0431\u043E\u043B\u0435\u0435 20 \u043A\u043D\u0438\u0433 \u043F\u043E \u0434\u0435\u043D\u0435\u0436\u043D\u043E-\u043A\u0440\u0435\u0434\u0438\u0442\u043D\u043E\u0439 \u043F\u043E\u043B\u0438\u0442\u0438\u043A\u0435, \u0446\u0435\u043D\u0442\u0440\u0430\u043B\u044C\u043D\u043E\u043C\u0443 \u0431\u0430\u043D\u043A\u0438\u043D\u0433\u0443 \u0438 \u0444\u0438\u043D\u0430\u043D\u0441\u043E\u0432\u044B\u043C \u0440\u044B\u043D\u043A\u0430\u043C \u0437\u0430 \u0441\u0432\u043E\u044E \u043A\u0430\u0440\u044C\u0435\u0440\u0443.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0412 2016 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\u0441\u0435\u0442\u0438 \u0446\u0435\u043D\u0442\u0440\u0430\u043B\u044C\u043D\u044B\u0445 \u0431\u0430\u043D\u043A\u0438\u0440\u043E\u0432, \u0431\u0430\u043D\u043A\u0438\u0440\u043E\u0432 \u0438 \u0443\u0447\u0435\u043D\u044B\u0445.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0413\u0443\u0434\u0445\u0430\u0440\u0442 \u0431\u044B\u043B \u0430\u043A\u0442\u0438\u0432\u043D\u044B\u043C \u043A\u0440\u0438\u0442\u0438\u043A\u043E\u043C \u0435\u0432\u0440\u043E, \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044F, \u0447\u0442\u043E \u0435\u0434\u0438\u043D\u0430\u044F \u0432\u0430\u043B\u044E\u0442\u0430 \u0441\u0442\u0430\u043B\u043A\u0438\u0432\u0430\u0435\u0442\u0441\u044F \u0441\u043E \u0437\u043D\u0430\u0447\u0438\u0442\u0435\u043B\u044C\u043D\u044B\u043C\u0438 \u043F\u0440\u043E\u0431\u043B\u0435\u043C\u0430\u043C\u0438 \u0431\u0435\u0437 \u0444\u0438\u0441\u043A\u0430\u043B\u044C\u043D\u043E\u0433\u043E \u0441\u043E\u044E\u0437\u0430.\"})})]})]});export const richText13=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"\u041E\u0441\u043D\u043E\u0432\u043D\u043E\u0435 (\u0443\u043F\u0440\u043E\u0449\u0435\u043D\u043D\u043E)\"}),/*#__PURE__*/e(\"p\",{children:\"\u0427\u0430\u0440\u043B\u044C\u0437 \u0413\u0443\u0434\u0445\u0430\u0440\u0442 - \u0438\u0437\u0432\u0435\u0441\u0442\u043D\u044B\u0439 \u0431\u0440\u0438\u0442\u0430\u043D\u0441\u043A\u0438\u0439 \u044D\u043A\u043E\u043D\u043E\u043C\u0438\u0441\u0442, \u043A\u043E\u0442\u043E\u0440\u044B\u0439 \u043C\u043D\u043E\u0433\u043E \u043B\u0435\u0442 \u0440\u0430\u0431\u043E\u0442\u0430\u043B \u0432 \u0411\u0430\u043D\u043A\u0435 \u0410\u043D\u0433\u043B\u0438\u0438 \u0438 \u0441\u0435\u0439\u0447\u0430\u0441 \u044F\u0432\u043B\u044F\u0435\u0442\u0441\u044F \u043F\u0440\u043E\u0444\u0435\u0441\u0441\u043E\u0440\u043E\u043C \u0432 \u041B\u043E\u043D\u0434\u043E\u043D\u0441\u043A\u043E\u0439 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\u043F\u043E\u043B\u0438\u0442\u0438\u043A\u0435, \u0446\u0435\u043D\u0442\u0440\u0430\u043B\u044C\u043D\u044B\u0445 \u0431\u0430\u043D\u043A\u0430\u0445 \u0438 \u0444\u0438\u043D\u0430\u043D\u0441\u043E\u0432\u044B\u0445 \u0440\u044B\u043D\u043A\u0430\u0445 \u0437\u0430 \u0441\u0432\u043E\u044E \u043A\u0430\u0440\u044C\u0435\u0440\u0443.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0412 2016 \u0433\u043E\u0434\u0443 \u0413\u0443\u0434\u0445\u0430\u0440\u0442 \u043F\u043E\u043B\u0443\u0447\u0438\u043B \u0432\u044B\u0441\u043E\u043A\u0443\u044E \u043D\u0430\u0433\u0440\u0430\u0434\u0443 \u043E\u0442 \u043A\u043E\u0440\u043E\u043B\u0435\u0432\u044B \u0415\u043B\u0438\u0437\u0430\u0432\u0435\u0442\u044B II \u0437\u0430 \u0441\u0432\u043E\u0439 \u0432\u043A\u043B\u0430\u0434 \u0432 \u044D\u043A\u043E\u043D\u043E\u043C\u0438\u043A\u0443.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u041E\u043D \u043F\u043E\u043C\u043E\u0433 \u043E\u0441\u043D\u043E\u0432\u0430\u0442\u044C \u0433\u0440\u0443\u043F\u043F\u0443 \u043F\u043E\u0434 \u043D\u0430\u0437\u0432\u0430\u043D\u0438\u0435\u043C \u0415\u0432\u0440\u043E\u043F\u0435\u0439\u0441\u043A\u0438\u0439 \u0444\u043E\u0440\u0443\u043C \u043F\u043E \u0434\u0435\u043D\u044C\u0433\u0430\u043C \u0438 \u0444\u0438\u043D\u0430\u043D\u0441\u0430\u043C, \u043A\u043E\u0442\u043E\u0440\u0430\u044F \u043E\u0431\u044A\u0435\u0434\u0438\u043D\u044F\u0435\u0442 \u0446\u0435\u043D\u0442\u0440\u0430\u043B\u044C\u043D\u044B\u0445 \u0431\u0430\u043D\u043A\u0438\u0440\u043E\u0432, \u0431\u0430\u043D\u043A\u0438\u0440\u043E\u0432 \u0438 \u0443\u0447\u0435\u043D\u044B\u0445.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0413\u0443\u0434\u0445\u0430\u0440\u0442 \u0431\u044B\u043B \u0441\u0438\u043B\u044C\u043D\u044B\u043C \u043A\u0440\u0438\u0442\u0438\u043A\u043E\u043C \u0435\u0432\u0440\u043E, \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044F, \u0447\u0442\u043E \u0435\u0434\u0438\u043D\u0430\u044F \u0432\u0430\u043B\u044E\u0442\u0430 \u0441\u0442\u0430\u043B\u043A\u0438\u0432\u0430\u0435\u0442\u0441\u044F \u0441 \u0431\u043E\u043B\u044C\u0448\u0438\u043C\u0438 \u043F\u0440\u043E\u0431\u043B\u0435\u043C\u0430\u043C\u0438 \u0431\u0435\u0437 \u0444\u0438\u0441\u043A\u0430\u043B\u044C\u043D\u043E\u0433\u043E \u0441\u043E\u044E\u0437\u0430.\"})})]})]});export const 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These laws form the foundation of scientific knowledge, allowing us to predict and explain phenomena in various fields\u2014from physics to biology. They are a testament to humanity's quest to understand the world around us. For example, Newton's laws of motion, named after Sir Isaac Newton, played a crucial role in understanding how objects move.\"}),/*#__PURE__*/e(\"p\",{children:\"In real life, we constantly encounter eponymous laws. When you throw a ball, it follows a trajectory determined by Newton's laws of motion. 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This contradicts Newton's first law of motion, which states that an object in motion stays in motion unless acted upon by an external force.\"}),/*#__PURE__*/e(\"h2\",{children:\"History\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The practice of naming scientific laws after their discoverers has existed for several centuries. 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These laws played a significant role in shaping our understanding of the universe.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'As Isaac Newton said, \"If I have seen further, it is by standing on the shoulders of giants.\"'})})]}),/*#__PURE__*/e(\"h2\",{children:\"Three Cases Where This Can Be Used Right Now\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Driving a Car\"}),\": When you drive a car, you apply Newton's laws of motion. The car moves forward due to the force applied by the engine and stops when you press the brakes, which apply a force in the opposite direction. The main benefit of using this knowledge is understanding how the car moves and how to control its motion.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cooking\"}),\": When cooking, Charles's law, named after Jacques Charles, states that the volume of a gas increases with its temperature. This is why a gas stove heats your pot. The main benefit of using this knowledge is understanding how your stove works and how to regulate the heat for cooking.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Using Electronics\"}),\": When using any electronic device, Ohm's law applies. This law states that the current through a conductor between two points is directly proportional to the voltage across those two points. 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For example, Hubble's law was first derived by Georges Lema\\xeetre but named after Edwin Hubble, who independently made the same discovery later.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Some eponymous laws are not actual laws of nature but rather observations or predictions. 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Employees start making calls without paying attention to the quality of the conversation, just to meet the target.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Measure\"}),\"\\xa0- A method or standard used to quantitatively or qualitatively assess something. Example: In the process of losing weight, the number on the scale is a measure of progress.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Target\"}),\"\\xa0- A specific goal or objective we aim to achieve. Example: A student sets a target to score over 90% in all subjects.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Analogy\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine Goodhart's Law as a speedometer in a car. The speedometer is an indicator of how fast you are driving. 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For example, if customer satisfaction in a business is measured by the number of positive reviews, employees might focus only on getting good reviews rather than genuinely improving customer service quality.\"}),/*#__PURE__*/e(\"h2\",{children:\"History\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goodhart's Law was named after British economist Charles Goodhart, who formulated it in 1975 while advising the Bank of England.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Over time, this principle has been applied in various fields, from economics to healthcare, highlighting the unintended consequences of setting targets.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'As Goodhart himself said, \"Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.\"'})})]}),/*#__PURE__*/e(\"h2\",{children:\"Three Examples of How to Use This Right Now\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Learning a New Skill\"}),\": Suppose you are trying to learn a new language and set a target to learn 10 new words daily. Key takeaway: You may realize that focusing solely on the number of words can lead you to forget about the context or usage of these words. Instead, aim to understand and use a few new words in conversation each day.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Meditation\"}),\": You decide to start meditating and set a goal to meditate for 30 minutes daily. Key takeaway: Focusing on the duration might lead you to overlook the quality of meditation. Instead, aim for a few minutes of deep, focused meditation, gradually increasing the duration as you become more comfortable.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Reading for Personal Development\"}),\": You set a goal to read a certain number of self-improvement books each month. Key takeaway: This might lead you to read books just to meet the goal, without absorbing or applying the advice. Instead, aim to deeply understand and apply the knowledge from one good book before moving on to the next.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Interesting Facts\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Goodhart\\'s Law is closely related to the concept of \"perverse incentives,\" where an incentive leads to unintended and undesirable outcomes.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Marilyn Strathern rephrased this law as: \"When a measure becomes a target, it ceases to be a good measure,\" often used in the context of performance management.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goodhart's Law is used to criticize standardized testing in education, arguing that teaching to the test makes the test a poor indicator of learning.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goodhart's Law is often used in business, where it is recognized that setting targets can sometimes lead to counterproductive behavior, such as employees focusing on meeting the target at the expense of other important aspects of their work.\"})})]})]});export const richText22=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h5\",{children:\"\u0413\u043B\u0430\u0432\u043D\u043E\u0435\"}),/*#__PURE__*/e(\"p\",{children:\"\u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 - \u0438\u043D\u0442\u0435\u0440\u0435\u0441\u043D\u0430\u044F \u043A\u043E\u043D\u0446\u0435\u043F\u0446\u0438\u044F. 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\u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0442\u0435\u0441\u043D\u043E \u0441\u0432\u044F\u0437\u0430\u043D \u0441 \u043A\u043E\u043D\u0446\u0435\u043F\u0446\u0438\u0435\u0439 \"\u0438\u0437\u0432\u0440\u0430\u0449\u0435\u043D\u043D\u044B\u0445 \u0441\u0442\u0438\u043C\u0443\u043B\u043E\u0432\", \u043A\u043E\u0433\u0434\u0430 \u0441\u0442\u0438\u043C\u0443\u043B \u043F\u0440\u0438\u0432\u043E\u0434\u0438\u0442 \u043A \u043D\u0435\u043F\u0440\u0435\u0434\u043D\u0430\u043C\u0435\u0440\u0435\u043D\u043D\u043E\u043C\u0443 \u0438 \u043D\u0435\u0436\u0435\u043B\u0430\u0442\u0435\u043B\u044C\u043D\u043E\u043C\u0443 \u0440\u0435\u0437\u0443\u043B\u044C\u0442\u0430\u0442\u0443.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'\u041C\u044D\u0440\u0438\u043B\u0438\u043D \u0421\u0442\u0440\u0430\u0442\u0435\u0440\u043D \u043F\u0435\u0440\u0435\u0444\u0440\u0430\u0437\u0438\u0440\u043E\u0432\u0430\u043B\u0430 \u044D\u0442\u043E\u0442 \u0437\u0430\u043A\u043E\u043D \u0442\u0430\u043A: \"\u041A\u043E\u0433\u0434\u0430 \u043C\u0435\u0440\u0430 \u0441\u0442\u0430\u043D\u043E\u0432\u0438\u0442\u0441\u044F \u0446\u0435\u043B\u044C\u044E, \u043E\u043D\u0430 \u043F\u0435\u0440\u0435\u0441\u0442\u0430\u0435\u0442 \u0431\u044B\u0442\u044C \u0445\u043E\u0440\u043E\u0448\u0435\u0439 \u043C\u0435\u0440\u043E\u0439\", \u0447\u0442\u043E \u0447\u0430\u0441\u0442\u043E \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u0435\u0442\u0441\u044F \u0432 \u043A\u043E\u043D\u0442\u0435\u043A\u0441\u0442\u0435 \u0443\u043F\u0440\u0430\u0432\u043B\u0435\u043D\u0438\u044F \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E\u0441\u0442\u044C\u044E.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u0435\u0442\u0441\u044F \u0434\u043B\u044F \u043A\u0440\u0438\u0442\u0438\u043A\u0438 \u0441\u0442\u0430\u043D\u0434\u0430\u0440\u0442\u0438\u0437\u0438\u0440\u043E\u0432\u0430\u043D\u043D\u043E\u0433\u043E \u0442\u0435\u0441\u0442\u0438\u0440\u043E\u0432\u0430\u043D\u0438\u044F \u0432 \u043E\u0431\u0440\u0430\u0437\u043E\u0432\u0430\u043D\u0438\u0438, \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044F, \u0447\u0442\u043E \u043E\u0431\u0443\u0447\u0435\u043D\u0438\u0435 \u043F\u043E \u0442\u0435\u0441\u0442\u0443 \u0434\u0435\u043B\u0430\u0435\u0442 \u0442\u0435\u0441\u0442 \u043F\u043B\u043E\u0445\u0438\u043C \u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u0435\u043C \u043E\u0431\u0443\u0447\u0435\u043D\u0438\u044F.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u0417\u0430\u043A\u043E\u043D \u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430 \u0447\u0430\u0441\u0442\u043E \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u0435\u0442\u0441\u044F \u0432 \u0431\u0438\u0437\u043D\u0435\u0441\u0435, \u0433\u0434\u0435 \u043F\u0440\u0438\u0437\u043D\u0430\u0435\u0442\u0441\u044F, \u0447\u0442\u043E \u043F\u043E\u0441\u0442\u0430\u043D\u043E\u0432\u043A\u0430 \u0446\u0435\u043B\u0435\u0439 \u0438\u043D\u043E\u0433\u0434\u0430 \u043C\u043E\u0436\u0435\u0442 \u043F\u0440\u0438\u0432\u0435\u0441\u0442\u0438 \u043A \u043A\u043E\u043D\u0442\u0440\u043F\u0440\u043E\u0434\u0443\u043A\u0442\u0438\u0432\u043D\u043E\u043C\u0443 \u043F\u043E\u0432\u0435\u0434\u0435\u043D\u0438\u044E, \u043D\u0430\u043F\u0440\u0438\u043C\u0435\u0440, \u043A\u043E\u0433\u0434\u0430 \u0441\u043E\u0442\u0440\u0443\u0434\u043D\u0438\u043A\u0438 \u0441\u043E\u0441\u0440\u0435\u0434\u043E\u0442\u0430\u0447\u0438\u0432\u0430\u044E\u0442\u0441\u044F \u043D\u0430 \u0434\u043E\u0441\u0442\u0438\u0436\u0435\u043D\u0438\u0438 \u0446\u0435\u043B\u0438 \u0432 \u0443\u0449\u0435\u0440\u0431 \u0434\u0440\u0443\u0433\u0438\u043C \u0432\u0430\u0436\u043D\u044B\u043C \u0430\u0441\u043F\u0435\u043A\u0442\u0430\u043C \u0441\u0432\u043E\u0435\u0439 \u0440\u0430\u0431\u043E\u0442\u044B.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'\u041C\u044D\u0440\u0438\u043B\u0438\u043D \u0421\u0442\u0440\u0430\u0442\u0435\u0440\u043D \u043F\u0435\u0440\u0435\u0444\u0440\u0430\u0437\u0438\u0440\u043E\u0432\u0430\u043B\u0430 \u044D\u0442\u043E\u0442 \u0437\u0430\u043A\u043E\u043D \u0442\u0430\u043A: \"\u041A\u043E\u0433\u0434\u0430 \u043C\u0435\u0440\u0430 \u0441\u0442\u0430\u043D\u043E\u0432\u0438\u0442\u0441\u044F \u0446\u0435\u043B\u044C\u044E, \u043E\u043D\u0430 \u043F\u0435\u0440\u0435\u0441\u0442\u0430\u0435\u0442 \u0431\u044B\u0442\u044C \u0445\u043E\u0440\u043E\u0448\u0435\u0439 \u043C\u0435\u0440\u043E\u0439\", \u0447\u0442\u043E \u0447\u0430\u0441\u0442\u043E \u0438\u0441\u043F\u043E\u043B\u044C\u0437\u0443\u0435\u0442\u0441\u044F \u0432 \u043A\u043E\u043D\u0442\u0435\u043A\u0441\u0442\u0435 \u0443\u043F\u0440\u0430\u0432\u043B\u0435\u043D\u0438\u044F \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E\u0441\u0442\u044C\u044E.'})})]})]});export const richText23=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"code\",{children:/*#__PURE__*/e(a,{href:\"https://ru.wikipedia.org/wiki/\u0417\u0430\u043A\u043E\u043D_\u0413\u0443\u0434\u0445\u0430\u0440\u0442\u0430\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u0417\u0430\u043A\u043E\u043D 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They help students, parents, and educators make informed decisions about where to study. Rankings are based on various factors such as academic reputation, faculty qualifications, student satisfaction, etc. For example, a student might look at rankings to choose between two universities offering the same course.\"}),/*#__PURE__*/e(\"h2\",{children:\"Terms\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ranking\"}),\"\\xa0- a system of ordering or evaluating something in relation to others. In the context of higher education, it refers to the comparative assessment of universities or colleges. Example: Harvard University is often ranked among the top universities in the world.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Higher Education\"}),\"\\xa0- the stage of learning that follows secondary education, usually conducted at universities, colleges, or vocational training institutes. Example: After finishing high school, Jane decided to pursue higher education and enrolled in a university.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Academic Reputation\"}),\"\\xa0- the perception of a university or college's reputation in terms of the quality of education, research outcomes, and faculty qualifications. 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Just as choosing a restaurant solely based on its rating might lead to disappointment if you don't like the cuisine, choosing a university solely based on its ranking might lead to disappointment if it doesn't offer the course you want to study or if the campus culture doesn't suit you.\"}),/*#__PURE__*/e(\"h2\",{children:\"History\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The concept of ranking universities emerged relatively recently, in the late 20th century.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The first major university ranking was published by U.S. News & World Report in 1983.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Since then, various other rankings have been developed worldwide, each with its methodologies and criteria. As noted by renowned educator Ernest Boyer, \"today, rankings have an astonishingly strong influence on higher education.\"'})})]}),/*#__PURE__*/e(\"h2\",{children:\"Three Examples of How to Use It Right Now\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Example 1\"}),\": A high school senior deciding where to apply for university. Using rankings, they compile a list of universities offering the desired course and having a good academic reputation. The main advantages of using this knowledge are that it helps the student make an informed decision and increases their chances of a positive university experience.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Example 2\"}),\": A university developing its strategic plan. Using rankings, the university identifies areas where it can improve its standing, such as increasing research output or enhancing student services. The main advantages of using this knowledge are that it helps the university improve its position and attract more students and funding.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Example 3\"}),\": The government allocating funds for higher education. They use rankings to determine which universities are performing well and which need additional support. 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For example, if a company decides to focus solely on increasing sales volume, it may overlook other important aspects such as customer satisfaction or product quality.'}),/*#__PURE__*/e(\"p\",{children:\"A real-world example is the Wells Fargo scandal, where employees were pressured to sell financial products, leading to the creation of millions of unauthorized accounts to meet targets.\"}),/*#__PURE__*/e(\"h2\",{children:\"Analogy\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine a soccer team that decides to focus only on scoring goals. They might start shooting from any point on the field, neglecting teamwork and strategy. While they might score more goals, their overall performance could suffer. This is Goodhart's Law in action.\"}),/*#__PURE__*/e(\"h2\",{children:\"Misconception\"}),/*#__PURE__*/e(\"p\",{children:\"A common misconception about Goodhart's Law is that it prevents setting goals and objectives. This is not true. 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To achieve this, they might start ignoring or not registering complaints, which does not solve the underlying problems.\"}),/*#__PURE__*/e(\"h2\",{children:\"History\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goodhart's Law is named after British economist Charles Goodhart, who formulated it in the late 20th century.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Over time, this law has been applied in various fields, from economics to education, and used to criticize excessive reliance on individual indicators.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Charles Goodhart once said: \"Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.\"'})})]}),/*#__PURE__*/e(\"h2\",{children:\"How It Can Be Used\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(232, 232, 230)\",\"--framer-text-decoration\":\"none\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Performance Management\"}),\": As a manager, you can use Goodhart's Law to ensure a balanced approach to employee performance metrics. 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