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She has a decade of research experience across different industries in the UX and CX space. She has supported Fortune 500 companies to optimise their products to better meet customers needs in expanding markets. \\n\\nGonia Cholewa works as a Lead Researcher for Staffbase, researching user needs based on quantitative and qualitative feedback, identify the main pain points, design possible solutions from low-fidelity wireframes to interactive prototypes, test them with users and iterate based on the feedback and evolving requirements.\", qLVhFOUMw: \"\", RcnEjBVZS: /*#__PURE__*/_jsx(React.Fragment, { children: /*#__PURE__*/_jsx(\"p\", { children: \"How can user feedback lead to a culture of continuous learning? 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She\u2019s the founder of AIxDESIGN [a community of practitioners and living lab for AI in pursuit of joy & justice], works as Head of Creative Technology at DEPT [a global digital agency], holds an MA in Data-Driven Design, and continues to explore playful & purposeful tech through freelance projects and self-initiated experiments [like this one]. Over the past 10 years, she\u2019s worked across roles and continents with organizations such as Hyper Island, Pi Campus, Forbes, UN, AWWWARDS, Bit, DECODED, MOBGEN | Accenture Interactive, Mozilla, and ICO.\", qLVhFOUMw: \"New skillsets designers will have to acquire\", RcnEjBVZS: /*#__PURE__*/_jsx(React.Fragment, { children: /*#__PURE__*/_jsx(\"p\", { children: \"This talk explores how AI is transforming design processes, enhancing creativity, and rapidly reshaping the roles of creatives, product designers, and design leaders. Moving beyond the hype, we examine the impact of AI and other emerging technologies on the field of design at large and how they give rise to new skill sets such as meta and computational design. If you want to stay ahead in the ever-evolving landscape but feel overwhelmed by the daily influx of new tools (we understand!), join Nadia for sense-making and zooming out to arrive at a bigger picture together.\" }) }), SGQSvNtqB: \"Nadia Piet\", UC7ktW92m: \"Beyond the Hype of Fast-Moving AI Tools\", VFdztaPPZ: \"AI & Design\", vsvXCRqXY: false, w_SLrC6KG: \"ai-design-beyond-tools-hype\", WQVVZUrVq: \"The impact on AI for creatives\", WyIsZHkBO: { src: new URL(\"https://framerusercontent.com/images/yZ92xsvUxzPPNxQtuPsuEs3h8Sc.webp\").href }, YEauphbjb: { src: new URL(\"https://framerusercontent.com/images/y9wxMOTTKxOxGz8q2G3mq4Ko.jpg\").href, srcSet: `${new URL(\"https://framerusercontent.com/images/y9wxMOTTKxOxGz8q2G3mq4Ko.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/y9wxMOTTKxOxGz8q2G3mq4Ko.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/y9wxMOTTKxOxGz8q2G3mq4Ko.jpg\").href} 1200w` }, yRx6Q89_G: true }, { bkR1UhyE4: { src: new URL(\"https://framerusercontent.com/images/G2vCx1fe59nNHUMzp3M51MugwRc.webp\").href }, D_lde8_JA: false, G_O8myI6k: { pathVariables: { G0mQCpvtc: \"jose-torre\" }, webPageId: \"dp6UmQYi8\" }, id: \"TBqhVQoK7\", JXpOsYaBg: true, lZ8Y1Kfe7: \"\", nsLgd1pNX: \"Jos\\xe9 has been working on design since over 15 years. You might have seen one of his Keynotes, which have the special characteristic of being fully illustrated.\\nSince 2006 Jos\\xe9 has been fortunate enough to say that he is paid to do what he loves, solving problems with design. \\nAfter spending some years in the UK, the Netherlands, and Canada, he landed back in his home country (Portugal) where works in one of the most well known design system\u2019s teams in the world, Shopify Polaris. On his spare time, he likes to reflect on what he does, by writing, drawing, and making anything that can help him share his experiences, because he believes sharing knowledge is the key for personal growth.\", qLVhFOUMw: \"\", RcnEjBVZS: /*#__PURE__*/_jsxs(React.Fragment, { children: [/*#__PURE__*/_jsx(\"p\", { children: \"There are a lot of different shapes that illustrate the ideal design process\u2026 circles, loops, diamonds, double diamonds, spirals, you name it. But once you transpose it to real life it doesn\u2019t always pan out that smoothly. Real life is messy.\" }), /*#__PURE__*/_jsx(\"p\", { children: \"In this talk, Jos\\xe9 will start by showing how any framework can easily break apart, and conclude by shining a light on how we can circumvent that.\" }), /*#__PURE__*/_jsx(\"p\", { children: \"He\u2019ll reflect on how design isn\u2019t really a linear process, and show okay to take detours and try new things. He\u2019ll show us how skateboarding relates with design, and how \u201Clearning how to fall\u201D, embracing experimentation and being open to change, can enable designers to create truly innovative solutions.\" })] }), SGQSvNtqB: \"Jos\\xe9 Torre\", UC7ktW92m: \"\", VFdztaPPZ: \"The design process is a lie\", vsvXCRqXY: false, w_SLrC6KG: \"the-design-process-is-a-lie\", WQVVZUrVq: \"\", WyIsZHkBO: { src: new URL(\"https://framerusercontent.com/images/PPJgzxwRkERX67u2uGeaB3YVhcU.webp\").href }, YEauphbjb: { src: new URL(\"https://framerusercontent.com/images/KWRp1YuJqTKHS8IJUpTxBnke8.jpg\").href, srcSet: `${new URL(\"https://framerusercontent.com/images/KWRp1YuJqTKHS8IJUpTxBnke8.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/KWRp1YuJqTKHS8IJUpTxBnke8.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/KWRp1YuJqTKHS8IJUpTxBnke8.jpg\").href} 1200w` }, yRx6Q89_G: true }, { bkR1UhyE4: { src: new URL(\"https://framerusercontent.com/images/8sZNyRq8bQe6xUJK3OuuPtvDUJY.webp\").href }, D_lde8_JA: false, G_O8myI6k: { pathVariables: { G0mQCpvtc: \"kevin-hawkins\" }, webPageId: \"dp6UmQYi8\" }, id: \"XGqPPM54i\", JXpOsYaBg: true, lZ8Y1Kfe7: \"How to get UX KPIs prioritized\", nsLgd1pNX: \"Kevin Hawkins the Global Director of UX at Glovo (a DeliveryHero company) based in Barcelona, Spain. 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We will discuss how to effectively communicate with key stakeholders, how to apply design thinking and user-centricity outside of Product, and we will apply some UX laws / psychology influence our interactions with budget-owners and our tech peers. What really works and why?\" }) }), SGQSvNtqB: \"Kevin Hawkins\", UC7ktW92m: \"and making Stakeholders listen\", VFdztaPPZ: \"Getting your Buy-In!\", vsvXCRqXY: false, w_SLrC6KG: \"getting-your-buy-in-making-stakeholders-listen\", WQVVZUrVq: \"Effective public speaking to manage up\", WyIsZHkBO: { src: new URL(\"https://framerusercontent.com/images/CquDxWgNw7We4K7cApntJYLJho.webp\").href }, YEauphbjb: { src: new URL(\"https://framerusercontent.com/images/WxLbuQypCxtumZWloig2XpsFzA.jpg\").href, srcSet: `${new URL(\"https://framerusercontent.com/images/WxLbuQypCxtumZWloig2XpsFzA.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/WxLbuQypCxtumZWloig2XpsFzA.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/WxLbuQypCxtumZWloig2XpsFzA.jpg\").href} 1200w` }, yRx6Q89_G: true }, { bkR1UhyE4: { src: new URL(\"https://framerusercontent.com/images/sOBPqg0KRbFtAolw6TND36CKcq0.webp\").href }, D_lde8_JA: false, G_O8myI6k: { pathVariables: { G0mQCpvtc: \"luke-murphy\" }, webPageId: \"dp6UmQYi8\" }, id: \"nDmVZ2YlT\", JXpOsYaBg: true, lZ8Y1Kfe7: \"Become an advocate for inclusive experiences\", nsLgd1pNX: \"Luke is a designer, illustrator and product leader, who currently leads the Design Advocacy team at zeroheight. Over the years, Luke has worked both in-house and agency side for companies including Memrise, Microsoft, Mr & Mrs Smith, Fujitsu, Cisco and O2. He hosts the DesignOps Island Discs podcast, and co-organises DesignOps Assembly London, Design Club London and WDC conference in Bristol. When he\u2019s not shouting about design systems and designops, he is busy raising his 10-year-old son, shouting in a punk band, or telling the world why Josie and the Pussycats is a criminally underrated film.\", qLVhFOUMw: \"Come up with solutions for any potential harmful system\", RcnEjBVZS: /*#__PURE__*/_jsx(React.Fragment, { children: /*#__PURE__*/_jsx(\"p\", { children: \"Design systems are great. They help us create consistent, high-quality experiences, while also making us more efficient as teams. But what if the way we do design systems are also reinforcing systemic exclusion and othering? Luke will take us through both their and other folks' experiences of how our designs create discriminatory spaces, and suggest ways we can look through different lenses to make sure we aren't reinforcing the rubbish parts of our world by accident. 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