{
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  "sources": ["ssg:https://framerusercontent.com/modules/cTgHSpd2VSaVZhMV4tHS/O4YJXZ1g9pwneJBjO7oZ/EtbeiU_Yd-5.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as a}from\"framer-motion\";import*as n from\"react\";export const richText=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://gmail.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Gmail\"})}),\" is a free email service operating on the popular Search Engine, which, to be fair, does not look too far from Google itself. It appears simple and focuses more on accessibility and speed. Gmail Inbox has a good data storage system, an excellent anti-virus and \",/*#__PURE__*/e(o,{href:\"https://clean.email/gmail-spam-filter\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"anti-spam system\"})}),\". It is simple and considered one of the best and most accessible email services in the world at the moment. If you're having trouble signing in to this email service, see our article \",/*#__PURE__*/e(o,{href:{pathVariables:{D_jPP4xsl:\"how-to-login-gmail\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"kjZAx55Zn\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"How to Login Gmail on Desktop & Mobile\"})}),\" here.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What's Good About Gmail\"}),/*#__PURE__*/e(\"p\",{children:\"In this digital age, communication technology has advanced drastically and rapidly. Sending and receiving emails has become easier than ever, and Gmail is a popular email service we would like to recommend. Here are the reasons why Gmail is the best choice for us.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It is free. No surcharge.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"A large data storage system helps you keep important emails.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Different tools and features help you organize your account easily.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Compatible with smartphones, which is somewhat mandatory for Android users as they need a Gmail Account to access resources.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Access to other services under Google; Drive, Docs, Meet, Photo, Classroom, Youtube, etc.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Google knows what the users need from using their services, that's why they introduced many features that users might have overlooked or simply never knew existed. These features will make your Gmail experience faster, easier, and more potent. Let's get to know these not-so-hidden features of Gmail.\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Composing Features\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Smart Compose \"}),/*#__PURE__*/e(\"p\",{children:\"This is a feature that helped us save a lot of time trying to write an email. By suggesting or filling the words automatically according to how you write, this feature makes composing an email a pleasant routine.\"}),/*#__PURE__*/e(\"p\",{children:'If you want to activate this feature, go to Settings > General, click \"Writing suggestions on\" under Smart Compose. Once that\\'s done, click Save Change. Smart Compose is now enabled, and you will get suggestions when writing new emails.'}),/*#__PURE__*/e(\"h3\",{children:\"2. Templates \"}),/*#__PURE__*/e(\"p\",{children:\"Another useful feature for writing new emails that helps you save email templates that can be applied instantly without having to write down every word again.\"}),/*#__PURE__*/e(\"p\",{children:'Go to Settings >Advanced, then activate \"Templates\".'}),/*#__PURE__*/e(\"p\",{children:'To create a new template, write down texts on your compose window, then click \"More options\" which is represented by triple dots at the bottom, then click Templates > Save draft as template and then Save as new template.'}),/*#__PURE__*/e(\"h3\",{children:\"3. Snooze\"}),/*#__PURE__*/e(\"p\",{children:\"This is a feature that helps you notify yourself to come back to an important email when you are not able to at the moment. Users can set the date and time for notification by pointing to the email > click snooze (clock icon) on the right > choose a later day and time to get the email.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Full-Screen Compose \"}),/*#__PURE__*/e(\"p\",{children:\"Usually, Gmail prompts a tiny window to write an email on at the bottom right corner. If you prefer it to be full screen instead, just click on the Full-Screen Arrow button at the top right corner of the compose window beside the X button.\"}),/*#__PURE__*/e(\"p\",{children:'If you want it to be full-screen every time, you can configure it by clicking the More Option (the triple dots) beside the Discard Draft button, and select \"Default to full Screen\", now your compose windows will become full-screen.'}),/*#__PURE__*/e(\"h3\",{children:\"5. Undo Send \"}),/*#__PURE__*/e(\"p\",{children:\"You can undo sending emails in case you change your mind or need to make adjustments. You can turn this on by going to Setting > Undo Send, here you can set the time limit of 5, 10, 20 and 30 seconds, this means the users have up to 30 seconds to undo sending emails.\"}),/*#__PURE__*/e(\"img\",{alt:\"Gmail Smart Compose\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NuBlJtL1tcHhFV2pPtwHnsTDas.jpg?originalFilename=20250210+-+Blog+-+Gmail+Photo+3.jpg\",\"data-framer-height\":\"1125\",\"data-framer-width\":\"2000\",height:\"562\",src:\"https://framerusercontent.com/images/NuBlJtL1tcHhFV2pPtwHnsTDas.jpg\",srcSet:\"https://framerusercontent.com/images/NuBlJtL1tcHhFV2pPtwHnsTDas.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/NuBlJtL1tcHhFV2pPtwHnsTDas.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/NuBlJtL1tcHhFV2pPtwHnsTDas.jpg 2000w\",style:{aspectRatio:\"2000 / 1125\"},width:\"1000\"}),/*#__PURE__*/e(\"h2\",{children:\"Gmail Inbox Features\"}),/*#__PURE__*/e(\"h3\",{children:\"6. Inbox Type \"}),/*#__PURE__*/e(\"p\",{children:\"Users can classify what they want to see in their inboxes. Go to the inbox tab to the left. While hovering over the inbox, click on the upside-down arrow button. Here you will see 5 inbox type options that you can choose to your liking.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Default: the normal inbox type\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Important first: the inbox will sort your most important emails to appear first\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Unread first: emails that are not yet read will always appear at the top\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Starred first: emails that are labelled with stars will appear at the top\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Multiple inboxes: use search operators or custom labels to create each section\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Priority inbox: will gather unread and starred emails at the top\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Hide or show list of inboxes & labels: create more space for your emails\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"7.  Inbox Type: Default\"}),/*#__PURE__*/e(\"p\",{children:\"If you are using the default inbox, you can choose to organize email categories to make your inbox a bit cleaner. Go to Setting > inbox, then choose the categories you want to pin to the top of the inbox. Once that is done, click save change.\"}),/*#__PURE__*/e(\"h3\",{children:\"8. Inbox Type: Priority Inbox \"}),/*#__PURE__*/e(\"p\",{children:\"If you are using the Priority Inbox to classify emails, you can select additional options to tweak your inbox a bit more. Go to Setting > inbox, then choose your preferred inbox sections > Save change.\"}),/*#__PURE__*/e(\"img\",{alt:\"Gmail Inbox Type\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QJmIAaMguhl2YTaStqffIJS9KU.jpg?originalFilename=20250217+-+Blog+-+Gmail+Organizing-01.jpg\",\"data-framer-height\":\"1125\",\"data-framer-width\":\"2000\",height:\"562\",src:\"https://framerusercontent.com/images/QJmIAaMguhl2YTaStqffIJS9KU.jpg\",srcSet:\"https://framerusercontent.com/images/QJmIAaMguhl2YTaStqffIJS9KU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/QJmIAaMguhl2YTaStqffIJS9KU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/QJmIAaMguhl2YTaStqffIJS9KU.jpg 2000w\",style:{aspectRatio:\"2000 / 1125\"},width:\"1000\"}),/*#__PURE__*/e(\"h3\",{children:\"9. Display density \"}),/*#__PURE__*/e(\"p\",{children:\"Users can modify the number of emails to be displayed on one page. Go to Setting > Display density. There will be options for Display Density: Default, Comfortable, and Compact. Choose the one you prefer then click OK\"}),/*#__PURE__*/e(\"h3\",{children:\"10. Preview Pane \"}),/*#__PURE__*/e(\"p\",{children:\"A preview pane shows part of your email instantly on the inbox page. You can enable this feature by going to Quick Settings > Reading Pane > Enable.\"}),/*#__PURE__*/e(\"img\",{alt:\"Preview Pane\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,SSplqsw0lwHKXO6f9pYpX99qk68.jpg?originalFilename=20250217+-+Blog+-+Gmail+Organizing-02.jpg\",\"data-framer-height\":\"1125\",\"data-framer-width\":\"2000\",height:\"562\",src:\"https://framerusercontent.com/images/SSplqsw0lwHKXO6f9pYpX99qk68.jpg\",srcSet:\"https://framerusercontent.com/images/SSplqsw0lwHKXO6f9pYpX99qk68.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/SSplqsw0lwHKXO6f9pYpX99qk68.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/SSplqsw0lwHKXO6f9pYpX99qk68.jpg 2000w\",style:{aspectRatio:\"2000 / 1125\"},width:\"1000\"}),/*#__PURE__*/e(\"h3\",{children:\"11. Stars \"}),/*#__PURE__*/e(\"p\",{children:\"Labeling your emails with stars signifies their importance, making them pop out from the rest of your inbox. There are many labels to choose from in Gmail. Go to Setting > Stars, put the ones you would like to use and you're all set.\"}),/*#__PURE__*/e(\"h3\",{children:\"12. Labels \"}),/*#__PURE__*/e(\"p\",{children:\"You can opt out labels you are never going to use at the left of the inbox. Go to Settings > Labels, opt in and out all you need.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You can also customize your own labels as well. If you don't see labels you are looking for, try clicking More to see the rest.\"}),/*#__PURE__*/t(\"h3\",{children:[\"13. Tasks\",/*#__PURE__*/e(\"strong\",{children:\" \"})]}),/*#__PURE__*/t(\"p\",{children:[\"This feature will help notify while synchronizing between Task and Calendar applications. Access your Calendar app or go to \",/*#__PURE__*/e(o,{href:\"https://calendar.google.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"https://calendar.google.com\"})}),\" to connect to tasks.\"]}),/*#__PURE__*/e(\"p\",{children:\"Once you're on the Calendar page, click an empty slot > click create at the top left > click task > enter your task details > save. Now whatever job you have specified dateline or tasks you added on the app will appear in Google Calendar automatically.\"}),/*#__PURE__*/e(\"h3\",{children:\"14. Filters and Blocked Addresses\"}),/*#__PURE__*/t(\"p\",{children:[\"Get rid of junk mails, spam, and irritating ads in your primary inbox by \",/*#__PURE__*/e(o,{href:\"https://support.google.com/mail/answer/6579?hl=en\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"filtering out these pests\"})}),\". Click on the pesky email then click the triple dots at the top right corner > click Block to add that email address into your spam list.\"]}),/*#__PURE__*/e(\"p\",{children:\"To modify your spam lists, go to settings and click on Filters and Blocked Addresses.\"}),/*#__PURE__*/e(\"h3\",{children:\"15. Offline Mode \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://mail.google.com/mail/u/0/#settings/offline\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Gmail Offline Mode\"})}),\" lets users read and draft emails even when they are not connected to the internet. Go to Gmail offline settings > click \u2018Enable offline mail\u2019, then choose your settings, such as how many days of messages you want to sync and click save. After this, you can read and download attached files until the time runs out and they get deleted.\"]}),/*#__PURE__*/e(\"p\",{children:\"Don't forget to enable Offline Mode on the same page, now you can read and write emails without the need for an internet connection. Emails you write when the connection is off will be saved in the outbox and will be automatically sent out once the connection is back on.\"}),/*#__PURE__*/e(\"img\",{alt:\"Get Started With Gmail\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,odvFrrNpCqDzbyINxqXE3NE1uo.jpg?originalFilename=Gmail-inbox-additional.jpg\",src:\"https://framerusercontent.com/images/odvFrrNpCqDzbyINxqXE3NE1uo.jpg\",srcSet:\"https://framerusercontent.com/images/odvFrrNpCqDzbyINxqXE3NE1uo.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/odvFrrNpCqDzbyINxqXE3NE1uo.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"How To Login To Different Gmail User Account?\"}),/*#__PURE__*/e(\"p\",{children:'On the top right of your Gmail screen, select your profile image or initial. Choose \"Add account\" from the menu. Follow the steps to sign in to the account you want to use.'}),/*#__PURE__*/e(\"h3\",{children:\"Can I have 2 Gmail accounts?\"}),/*#__PURE__*/e(\"p\",{children:\"Yes, you can easily sign up and manage multiple Gmail accounts and use them for different purposes.\"}),/*#__PURE__*/e(\"h3\",{children:\"How many devices can use the same Gmail account?\"}),/*#__PURE__*/e(\"p\",{children:\"Apparently, there is no preset limit. If a bunch of devices are being used in this manner, Google will impose a limit on each email account instead. There are cases where one person's limit could be 35, while the other is 60.\"}),/*#__PURE__*/e(\"h3\",{children:\"How do I log out of my Google account?\"}),/*#__PURE__*/t(\"p\",{children:['Open the Gmail app. In the top right, tap your profile picture. Tap \"Manage accounts on this device.\"',/*#__PURE__*/e(\"br\",{}),'Choose your account then tap \"Remove account\" at the bottom.']}),/*#__PURE__*/e(\"h3\",{children:\"How do I remove my Google account from all devices?\"}),/*#__PURE__*/e(\"p\",{children:\"On your mobile device, open the Settings app. Go to sections where you manage your Google Account. Tap Security > select \u2018Manage all devices\u2019 > Select the device > Sign out.\"}),/*#__PURE__*/e(\"h3\",{children:\"How can I see what devices are connected to my Google account?\"}),/*#__PURE__*/e(\"p\",{children:\"Go to your Google Account. On the left navigation panel, select Security. On the Your devices panel, select Manage devices. You'll see devices where you're currently signed in to your Google Account. For more details, select a device.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Find This Article Useful?\"}),/*#__PURE__*/t(\"p\",{children:[\"If you like these Gmail tips to better organize your inbox, you should definitely check out our other digital marketing news and guides on our \",/*#__PURE__*/e(o,{href:{webPageId:\"vPN8shecz\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Articles page.\"})}),\" If you are looking for helping hands in digital marketing, our team at Sphere Agency is here for you! Check out \",/*#__PURE__*/e(o,{href:{webPageId:\"TrawLL9xu\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"our services\"})}),\" and \",/*#__PURE__*/e(o,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"contact us\"})}),\" today!\"]})]});export const richText1=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In this digital era, business owners and brands have inevitably felt the importance of promoting products and services on the internet, and a website represents the brand as a whole. That is why credibility and smooth user experience are crucial. \",/*#__PURE__*/e(\"strong\",{children:\"WordPress\"}),\" has proven to be a great helping hand in website building that provides a reliable, fast, and cost-effective website solution. Today, let's get to know WordPress together.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What Is WordPress?\"}),/*#__PURE__*/t(\"p\",{children:[\"WordPress is the most popular website-building platform in the world that powers \",/*#__PURE__*/e(o,{href:\"https://kinsta.com/wordpress-market-share/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"over 40.0%\"})}),\"\\xa0of all the websites on the Internet. It utilizes \",/*#__PURE__*/e(o,{href:\"https://kinsta.com/knowledgebase/content-management-system/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Contents Management System (CMS)\"})}),\" to help you create a website with ease, even with zero coding knowledge.\"]}),/*#__PURE__*/e(\"p\",{children:\"There are 3 main components to WordPress:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"WordPress Core: the main software to manage website and content \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Theme: optimize the design and appearance of a website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Plugin: add-on software that enhances a website's performance and utility\"})})]}),/*#__PURE__*/e(\"p\",{children:\"WordPress has a Dashboard system that lets users easily manage and create content on the website without knowing a single line of coding. The best thing is, everything can be done online, no need to download additional files into your computer.\"}),/*#__PURE__*/e(\"p\",{children:\"WordPress can be classified into 2:\"}),/*#__PURE__*/e(\"h3\",{children:\"Wordpress.com\"}),/*#__PURE__*/e(\"p\",{children:\"Free website building platform for people who want a blog to call their own or just want to try website building. Despite being Free, there are some limitations and features that you have to pay for access, such as advanced plugins or elegant themes, which cannot be imported manually either.\"}),/*#__PURE__*/e(\"p\",{children:\"However, users can upgrade to full functionality by subscribing annually. There are various plans and packages to satisfy almost everyone's need, granting access to more themes and plugins or custom domain names, etc.\"}),/*#__PURE__*/e(\"img\",{alt:\"Wordpress.com\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Oi0Yo6kfbnRKpb7Z2BPiFucvKw.jpg?originalFilename=wordpresscom.jpg\",src:\"https://framerusercontent.com/images/Oi0Yo6kfbnRKpb7Z2BPiFucvKw.jpg\",srcSet:\"https://framerusercontent.com/images/Oi0Yo6kfbnRKpb7Z2BPiFucvKw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Oi0Yo6kfbnRKpb7Z2BPiFucvKw.jpg 920w\"}),/*#__PURE__*/e(\"h3\",{children:\"Wordpress.org\"}),/*#__PURE__*/e(\"p\",{children:\"User can install open-source software on your existing hosting. Users can utilize assets to create their own website freely -- modifying appearance, installing external themes and plugins, or even turning the website into an eCommerce platform with a transaction system.\"}),/*#__PURE__*/e(\"p\",{children:\"This has gained popularity over the years. But again, despite being Free, there are additional costs you have to bear in mind, such as domain registration, hosting subscription, or service fee for your outsourced UX/UI designer.\"}),/*#__PURE__*/e(\"img\",{alt:\"wordpress.org\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,O0oMxMvmFutuolhP5BSkdcP3X2U.jpg?originalFilename=wordpressorg.jpg\",src:\"https://framerusercontent.com/images/O0oMxMvmFutuolhP5BSkdcP3X2U.jpg\",srcSet:\"https://framerusercontent.com/images/O0oMxMvmFutuolhP5BSkdcP3X2U.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/O0oMxMvmFutuolhP5BSkdcP3X2U.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"What Sets WordPress Apart?\"}),/*#__PURE__*/e(\"h3\",{children:\"Save time, money, and easy to build\"}),/*#__PURE__*/e(\"p\",{children:\"Traditionally, building a website requires a certain level of coding skills, which means ordinary folks might have difficulty trying to get one. On the other hand, WordPress offers facilities to guide you through website building without learning to code. With Page Builder, users can drag and drop elements on a page. Et voila, the website's done!\"}),/*#__PURE__*/e(\"h3\",{children:\"Create a page that suits your needs\"}),/*#__PURE__*/e(\"p\",{children:\"Users can create any website with WordPress, from a personal blog, online store, photo gallery, or a company page, basically anything you dream of!\"}),/*#__PURE__*/e(\"h3\",{children:\"Striking designs with elegant themes\"}),/*#__PURE__*/e(\"p\",{children:\"WordPress stands out from other CMS for its extensive catalogue of Themes that you can modify to suit your own website. There are thousands of both free and paid themes to choose from.\"}),/*#__PURE__*/e(\"h3\",{children:\"Enhance utility with plugins\"}),/*#__PURE__*/e(\"p\",{children:\"Plugins are additional software that enhances your website, from adding photo sliders to tightening online security, managing your online store with transaction and stocking system, etc.\"}),/*#__PURE__*/e(\"img\",{alt:\"WordPress Website Dashboard\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LYxFsq15VcQLDdNOQBBnYHl5uxM.jpg?originalFilename=WordPress-Dashboard.jpg\",src:\"https://framerusercontent.com/images/LYxFsq15VcQLDdNOQBBnYHl5uxM.jpg\",srcSet:\"https://framerusercontent.com/images/LYxFsq15VcQLDdNOQBBnYHl5uxM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/LYxFsq15VcQLDdNOQBBnYHl5uxM.jpg 920w\"}),/*#__PURE__*/e(\"h3\",{children:\"SEO-friendly\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:{pathVariables:{D_jPP4xsl:\"what-is-seo\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"nL4P9RrKK\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"SEO or Search Engine Optimization\"})}),\" is the practice of increasing targeted organic traffic to your website through Google's search results. It is entirely about improving the website rank in the Search Engine Results Pages (SERPs). There are several plugins on WordPress that helps you optimize your page for better ranking, and this is one of many reasons a WordPress website can rank better and faster.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Constantly updated\"}),/*#__PURE__*/e(\"p\",{children:\"WordPress is constantly updated to keep hackers away and enhance performance on your websites. Updating is actually easy, it will notify you on the dashboard, and you click on them. Even an inexperienced website owner can update WordPress plugins hassle-free.\"}),/*#__PURE__*/e(\"h3\",{children:\"Community of developers\"}),/*#__PURE__*/e(\"p\",{children:\"WordPress is free, open-source software. Developers can study the assets and use them to create more themes or plugins on their own. And with millions of users around the globe, whenever you run into trouble, you can ask for help from people who have seen worse cases. There are many blogs and threads on forums to help you. Google them, and they're safe.\"}),/*#__PURE__*/e(\"img\",{alt:\"WordPress Lady\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,oGb85hqqJyECJ9eQTqPxD51Ffg.jpg?originalFilename=WordPress-lady.jpg\",src:\"https://framerusercontent.com/images/oGb85hqqJyECJ9eQTqPxD51Ffg.jpg\",srcSet:\"https://framerusercontent.com/images/oGb85hqqJyECJ9eQTqPxD51Ffg.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/oGb85hqqJyECJ9eQTqPxD51Ffg.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"Is WordPress really free?\"}),/*#__PURE__*/e(\"p\",{children:\"The WordPress software is free for everyone to download and use. However, to use it on the web, you will need WordPress Hosting. You can use WordPress.com to create a free blog, but there are some differences to be aware of. The only real cost you should consider is web hosting and domain name buying.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is WordPress good for beginners?\"}),/*#__PURE__*/e(\"p\",{children:\"The\\xa0platform\\xa0is easy to get started with\\xa0and\\xa0powerful\\xa0for\\xa0developers. It's very\\xa0simple to set up and run. One-click\\xa0auto-installers\\xa0are\\xa0a\\xa0standard\\xa0feature\\xa0of most web hosts. It's\\xa0as\\xa0easy to use as Microsoft Word.\"}),/*#__PURE__*/e(\"h3\",{children:\"Does WordPress require coding?\"}),/*#__PURE__*/e(\"p\",{children:\"You\\xa0do\\xa0not\\xa0need to know\\xa0any programming languages to code a website with WordPress. The majority of\\xa0people\\xa0who\\xa0use\\xa0the\\xa0platform have zero coding or programming skills, and they have been using WordPress for years.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is Wix better or WordPress?\"}),/*#__PURE__*/t(\"p\",{children:[\"If you're looking for a website publishing platform that will work for any kind of website, look no further than WordPress. While \",/*#__PURE__*/e(o,{href:\"https://www.wix.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Wix\"})}),\" offers an easy-to-use website builder, but you can accomplish a lot more with WordPress over\\xa0the\\xa0long\\xa0run.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Is WordPress better than coding?\"}),/*#__PURE__*/e(\"p\",{children:\"Multiple users\\xa0are\\xa0able\\xa0to create and run a website without coding\\xa0with\\xa0the\\xa0help\\xa0of\\xa0this\\xa0flexible\\xa0platform. It's much easier to modify a website, but a WordPress site will be more difficult to maintain. Meanwhile, you don't have to worry about plugin compatibility or site maintenance when\\xa0you\\xa0use\\xa0an\\xa0HTML\\xa0website.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the disadvantages of WordPress?\"}),/*#__PURE__*/e(\"p\",{children:\"Adding too many plugins on WordPress can slow things down even more since\\xa0it's\\xa0not\\xa0built\\xa0for\\xa0high-speed\\xa0performance. It\\xa0means that after a theme upgrade, you can spend a lot of time changing the site to\\xa0be\\xa0compatible\\xa0with\\xa0the\\xa0new\\xa0themes.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need a Decent WordPress Website for Your Business?\"}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need help with\\xa0\",/*#__PURE__*/e(\"em\",{children:\"developing WordPress website\"}),\"s? Our team at Sphere Agency is here to help you create the most compelling page that users want to convert. Check out our\\xa0\",/*#__PURE__*/e(o,{href:{webPageId:\"bjbQVVAz2\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Web Design & Development\"})}),\"\\xa0for more information. Getting interested?\\xa0\",/*#__PURE__*/e(o,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Contact us\"})}),\"\\xa0today!\"]})]});export const richText2=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Logo design is one of the most important things that you should take into consideration when building your brand because logos are what expresses who you are and \",/*#__PURE__*/e(o,{href:\"https://merlinone.com/most-important-ingredient-in-a-successful-branding-strategy/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"what your brand stands for\"})}),\". In addition, that affects the perception of our business in the customer mind who has seen it.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Today we have tips for \",/*#__PURE__*/e(\"strong\",{children:\"logo design\"}),\", that you should avoid for your brand when you design a logo.\"]}),/*#__PURE__*/e(\"img\",{alt:\"XI Logo Design\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,0lXuwdRzwdMzTZaIFfVra6dtI.jpg?originalFilename=XI-Logo-Design.jpg\",src:\"https://framerusercontent.com/images/0lXuwdRzwdMzTZaIFfVra6dtI.jpg\",srcSet:\"https://framerusercontent.com/images/0lXuwdRzwdMzTZaIFfVra6dtI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/0lXuwdRzwdMzTZaIFfVra6dtI.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Is Logo Design Important?\"}),/*#__PURE__*/e(\"p\",{children:\"The logo is the first thing that consumers see of your business, and it can express who you are and what your brand stands for. Therefore, we should be careful about designing a logo for our business.\"}),/*#__PURE__*/t(\"p\",{children:[\"Logo design is part of \",/*#__PURE__*/e(\"strong\",{children:\"graphic design. \"}),\"For this reason, we should \",/*#__PURE__*/e(o,{href:{webPageId:\"CqA98xlYg\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"hire a professional graphic designer\"})}),\" to create your logo with the best detail and sub-detail. But if you want to design a logo by yourself, we will tell you about the things to realize and avoid in logo design.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Apple Logo Evolution\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,GALZ7k5PdS7NAiJMEI4XUiQOIBk.jpeg?originalFilename=Apple-Logo-Evolution.jpeg\",src:\"https://framerusercontent.com/images/GALZ7k5PdS7NAiJMEI4XUiQOIBk.jpeg\",srcSet:\"https://framerusercontent.com/images/GALZ7k5PdS7NAiJMEI4XUiQOIBk.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/GALZ7k5PdS7NAiJMEI4XUiQOIBk.jpeg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"The 5 Mistakes To Avoid\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Not too difficult for the consumer.\"}),/*#__PURE__*/t(\"p\",{children:[\"You should not design a logo to be difficult to remember. Because if it's hard to remember, customers won't be able to remember your brand. We recommend that the logo design is kept to a \",/*#__PURE__*/e(o,{href:\"https://www.tailorbrands.com/blog/minimalist-logos\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"minimum\"})}),\", and The logo should not have too much effect.\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. Don't design a logo close to the competition, if you don\u2019t have a plan.\"}),/*#__PURE__*/t(\"p\",{children:[\"If your logo look-alike more than 2 brands, most consumers usually \",/*#__PURE__*/e(o,{href:\"https://www.investopedia.com/terms/b/brand-recognition.asp\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"remember the famous brand\"})}),\" more than the other brands, including yours. For this reason, you should design a unique logo to be your strong brand image.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"3. Don't forget to design your logo to be contemporary and timeless.\"}),/*#__PURE__*/e(\"p\",{children:\"A good logo should always be contemporary. It shouldn't have to be a big redesign often, because it can make it difficult to remember the logo and to waste your money.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"4. The logo design should be meaningful.\"}),/*#__PURE__*/t(\"p\",{children:[\"The Logo is the first thing that is consumer-facing about your brand. Therefore, it should be designed to \",/*#__PURE__*/e(o,{href:\"https://www.designhill.com/design-blog/hidden-message-great-global-logos/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"convey the meaning\"})}),\" and reflect what your brand stands for.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. You should design everything before logo design.\"}),/*#__PURE__*/t(\"p\",{children:[\"Before you design your logo, you need to have a \",/*#__PURE__*/e(o,{href:\"branding-terms/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"branding plan\"})}),\", including brand equity, brand image, brand knowledge, and more. Because if your brand does not have consistent branding, that makes you a wrong way to build your brand and wrong logo meaning and feeling.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Black Paper\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,JXeFJGd5Mr272ZXdijEu9Inamcw.jpg?originalFilename=Blank-Paper.jpg\",src:\"https://framerusercontent.com/images/JXeFJGd5Mr272ZXdijEu9Inamcw.jpg\",srcSet:\"https://framerusercontent.com/images/JXeFJGd5Mr272ZXdijEu9Inamcw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/JXeFJGd5Mr272ZXdijEu9Inamcw.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What is a logo design concept?\"}),/*#__PURE__*/e(\"p\",{children:\"A logo concept is a\\xa0representation of a potential logo. After the final revision, one chosen logo concept will become the face of your business.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the 5 principles of logo designing?\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(o,{href:\"https://www.feelingpeaky.com/5-principles-of-logo-design/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"5 Principles of Logo Designing\"})}),\" are: Simple, memorable, timeless, versatile, and appropriate.\"]}),/*#__PURE__*/e(\"h3\",{children:\"How many colours should be in a logo?\"}),/*#__PURE__*/t(\"p\",{children:[\"A logo should be simplistic with \",/*#__PURE__*/e(o,{href:\"https://www.vexels.com/blog/how-many-colors-should-a-logo-have/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"not more\\xa0than 3 colours\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Can a logo be just words?\"}),/*#__PURE__*/t(\"p\",{children:['Putting together some words is one way to design a logo. A logo that only consists of words is called a\\xa0\"',/*#__PURE__*/e(o,{href:\"https://99designs.com/blog/tips/types-of-logos/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"wordmark\"})}),'\"\\xa0logotype and\\xa0uses\\xa0text\\xa0to create a visual identity.']}),/*#__PURE__*/e(\"h3\",{children:\"What is a simple logo?\"}),/*#__PURE__*/e(\"p\",{children:\"A simple logo can mean\\xa0that design elements have been brought down to their bare essentials or that the logo makes use of clean typography. Simple\\xa0logos\\xa0can be\\xa0difficult\\xa0to design\\xa0but\\xa0are more memorable when done right.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is a timeless logo?\"}),/*#__PURE__*/e(\"p\",{children:\"A timeless logo means you don't have to do costly rebranding and logo redesign\\xa0every year. This will\\xa0give you a lasting brand image that will help you be recognized easily.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is versatile logo design?\"}),/*#__PURE__*/e(\"p\",{children:\"It\\xa0is\\xa0important\\xa0for\\xa0a logo design\\xa0to\\xa0be\\xa0versatile\\xa0so that it\\xa0looks\\xa0good\\xa0in all\\xa0environments. It must keep its proportion of elements in\\xa0small\\xa0and\\xa0large sizes. It's also\\xa0important\\xa0that\\xa0the\\xa0logo\\xa0looks\\xa0equally good on black and white surfaces as\\xa0it\\xa0does in colours.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help With Logo Design Or Branding?\"}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need help with a logo design or branding. Our team at Sphere Agency is here to help you design your branding for your business from end to end. Check out our \",/*#__PURE__*/e(o,{href:{webPageId:\"v9itXeOCm\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Logo Design\"})}),\" and \",/*#__PURE__*/e(o,{href:{webPageId:\"h_iZsTvfQ\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Branding Service\"})}),\" for more information and \",/*#__PURE__*/e(o,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"contact us\"})}),\" today.\"]})]});export const richText3=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Most of us folks spend more and more time on social media every day. There is a growing trend that shows us that people's daily lives are \",/*#__PURE__*/e(o,{href:{pathVariables:{D_jPP4xsl:\"top-3-thailand-ecommerce-new-normal\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"FcPB93841\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"increasingly dependent on online media\"})}),\". That is why it is essential to shift your effort to social media marketing that is popular within the target audience for your business. And to maximize that effort, Influencer Marketing Strategy could come in handy.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let's see how it can turn your game around and bring the most return to every dime of your investment.\"}),/*#__PURE__*/e(\"img\",{alt:\"Asian Influencer Marketing\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,klhwtuPxDwFnpmhCsa79tDkNCA.jpg?originalFilename=Young-Influencer-scaled.jpg\",src:\"https://framerusercontent.com/images/klhwtuPxDwFnpmhCsa79tDkNCA.jpg\",srcSet:\"https://framerusercontent.com/images/klhwtuPxDwFnpmhCsa79tDkNCA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/klhwtuPxDwFnpmhCsa79tDkNCA.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/klhwtuPxDwFnpmhCsa79tDkNCA.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/klhwtuPxDwFnpmhCsa79tDkNCA.jpg 2560w\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is Influencer Marketing?\"}),/*#__PURE__*/t(\"p\",{children:[\"Influencer Marketing is communicating with consumers through groups of influential people who possess the power to persuade your target to entice potential customers to get acquainted with your product and service. They often reach their audience through online reviews, celebrity endorsements, and posts on social platforms. See the difference between an influencer and a Key Opinion Leader \",/*#__PURE__*/e(o,{href:{pathVariables:{D_jPP4xsl:\"key-opinion-leader\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"YAbC2s4Ci\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"in this article.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Picking the right social media influencer is not a walk in the park. It would be best to have a thoughtful strategy to choose people who fit the brand and its targets. Every influencer and platform has a distinct lifestyle and group of followers, and you should learn what these differences are to adapt your plans accordingly.\"}),/*#__PURE__*/e(\"h3\",{children:\"Categorizing potential influencers by number\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Nano Influencer is an Influencer with 1,000 to 10,000 followers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Micro Influencer is an Influencer with 10,000 to 100,000 followers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Macro Influencer is an Influencer with 100,000 to 1,000,000 followers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Mega Influencer is an Influencer with more than 1,000,000 followers\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Nano influencers and micro influencers typically have a higher \",/*#__PURE__*/e(o,{href:\"https://later.com/blog/influencer-engagement-rate/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"engagement rate (ER)\"})}),\" than bigger types of influencers. This is because the more followers you have, the less portion of those followers will constantly engage with you relatively.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Media Influencer\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,VT5KV8j6Nh8ssQBTdPg0OU3fjOQ.jpg?originalFilename=Influencer-Video.jpg\",src:\"https://framerusercontent.com/images/VT5KV8j6Nh8ssQBTdPg0OU3fjOQ.jpg\",srcSet:\"https://framerusercontent.com/images/VT5KV8j6Nh8ssQBTdPg0OU3fjOQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/VT5KV8j6Nh8ssQBTdPg0OU3fjOQ.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"How Well Does Influencer Marketing Play Its Role Now?\"}),/*#__PURE__*/t(\"p\",{children:[\"For the past years, the trend suggests we are spending a lot of our lives online. A study conducted by \",/*#__PURE__*/e(o,{href:\"https://www.slideshare.net/DataReportal/digital-2021-thailand-january-2021-v01\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"We Are Social\"})}),\" in January 2021 found that Thailand has 55 million active social media users. It accounts for 78.7% of the country's population, an increase of 5.8% and 3 million accounts compared to the previous year. Moreover, Thais use social media for up to 2 hours and 48 minutes a day, and over 55.5% use it to find information about brands they are interested in.\"]}),/*#__PURE__*/e(\"p\",{children:\"Based on the above data, it manifests the potential to reach customers through various social media platforms. One way to be more effective in reaching the target audience is by influencer marketing. Consumers tend to follow people whose lifestyle, opinion, or character they like. That is why these people have the power to sway their followers into believing the brand messages they convey. Your brand could use them to build awareness and bring people in to try out your product and service.\"}),/*#__PURE__*/t(\"p\",{children:[\"The most popular channels among influencers are Instagram, Youtube, and Facebook, followed by TikTok and Twitter. Also, we should be mindful of measuring results and also getting feedback from influence marketing campaigns. Each platform has its \",/*#__PURE__*/e(o,{href:\"https://sproutsocial.com/insights/social-media-metrics/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"means of measuring performance\"})}),\", so you need to keep in mind that an influencer who is strong on one platform could flop on another.\"]}),/*#__PURE__*/e(\"p\",{children:\"Currently, many Influencer Marketing Agencies in Thailand offer services to match the most relevant influencers to your campaign. Sphere Agency also provides influencer marketing strategy services with precise and thorough planning of influencer selection to provide the most efficiency for your campaign. We also assist you in maintaining good relationships with influencers and plan your monthly social media posts.\"}),/*#__PURE__*/e(\"img\",{alt:\"Social Media Marketing Insight\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ZkoSMYaFVrMDCawbtEGxHGKaD60.jpeg?originalFilename=2021429-155449.jpeg\",src:\"https://framerusercontent.com/images/ZkoSMYaFVrMDCawbtEGxHGKaD60.jpeg\",srcSet:\"https://framerusercontent.com/images/ZkoSMYaFVrMDCawbtEGxHGKaD60.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/ZkoSMYaFVrMDCawbtEGxHGKaD60.jpeg 960w\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Plan Successful Influencer Marketing Campaigns?\"}),/*#__PURE__*/e(\"p\",{children:\"If you would like to plan influencer marketing campaigns on your own, this is what you should focus on.\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Find the target audience\"}),/*#__PURE__*/e(\"br\",{}),\"That's the first thing you have to get straight before anything else. Finding the target for your brand is crucial. It lets you know with whom you need to communicate and how to do it right.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Design communication plan and create the message\"}),/*#__PURE__*/e(\"br\",{}),\"You have to plan the way you reach out to them, the message of the whole campaign, which media to approach the target, and when to publish.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pick the most relevant influencers\"}),/*#__PURE__*/e(\"br\",{}),\"Choose potential influencers suitable for your target and communication campaign. Make sure your influencer of choice does not confuse or mislead your brand image. Then advance to discussing the employment contract and proceed with your campaign as planned.\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Influencer On Social Media\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jCJtpyavHhzlaerVXJhOMnr5ts.jpg?originalFilename=Influencer-Marketing-.jpg\",src:\"https://framerusercontent.com/images/jCJtpyavHhzlaerVXJhOMnr5ts.jpg\",srcSet:\"https://framerusercontent.com/images/jCJtpyavHhzlaerVXJhOMnr5ts.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/jCJtpyavHhzlaerVXJhOMnr5ts.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What type of marketing is influencer marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"Fundamentally, influencer marketing is under social media marketing\\xa0and uses endorsements and product mentions from influencers.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are the benefits of social influencers?\"})}),/*#__PURE__*/e(\"p\",{children:\"Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand's potential customers.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are the benefits of using Social Media for Influencer Campaign?\"})}),/*#__PURE__*/e(\"p\",{children:\"Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How do you track influencer marketing performance?\"})}),/*#__PURE__*/t(\"p\",{children:[\"The big \",/*#__PURE__*/e(o,{href:\"https://keyhole.co/blog/influencer-kpis-to-track-every-campaign/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"three goals\"})}),\" around influencer marketing are: Building your brand online can be measured with follower count, likes, and engagement like comments, use of your hashtags, and shares. Tracking ROI and compensating influencers for affiliate marketing is easily accomplished with custom URLs and unique discount codes.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How much should I spend on influencer marketing?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Almost half of US and UK digital marketers spend \",/*#__PURE__*/e(o,{href:\"https://www.bigcommerce.com/blog/influencer-marketing-statistics/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"at least 10%\"})}),\" of their marketing communication budget on influencer marketing.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What's the difference between a successful influencer campaign and one that doesn't?\"})}),/*#__PURE__*/e(\"p\",{children:\"You've got to do it consistently over time with thoughtful plans.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help With Influencer Marketing for Your Brand?\"}),/*#__PURE__*/t(\"p\",{children:[\"If your brand is looking for some helping hands with Influencer Marketing to fit in your campaign. Our team at Sphere Agency is here to help you plan \",/*#__PURE__*/e(o,{href:{webPageId:\"Bnt1TuIEX\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Influencer Marketing Strategy\"})}),\" from end to end. \",/*#__PURE__*/e(o,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Contact us today!\"})})]})]});export const richText4=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"iPhone users worldwide are enjoying the new iOS 14.5, Apple's \",/*#__PURE__*/e(o,{href:\"https://www.apple.com/newsroom/2021/04/ios-14-5-offers-unlock-iphone-with-apple-watch-diverse-siri-voices-and-more/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"latest operating system update\"})}),\", which delivers Unlock iPhone with Apple Watch, more diverse Siri voice options, and a new batch of emojis. This update comes alongside the iPadOS, the brand's tablet counterpart.\"]}),/*#__PURE__*/t(\"p\",{children:[\"One of the significant updates that took the marketing industry by storm on iOS 14.5 is the new privacy control option that helps strengthen data security. Apple promised to take the first step in a new era of \",/*#__PURE__*/e(o,{href:\"https://sphereagency.com/articles/new-4p-digital-marketing-mix\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"user-oriented privacy\"})}),\". But like any change in this world, not everyone is happy. Read on to learn more about this privacy update that changes the way digital marketers work.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"What Is This Feature?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"App Tracking Transparency\"}),\" is a new feature introduced in iOS 14.5 that allows users to prevent apps from tracking their usage involuntarily. It allows apps to display a pop-up notification that explains what data the app wants to collect and how developers will use it.\"]}),/*#__PURE__*/e(\"p\",{children:\"ATT is another step of Apple's push to be recognised as the platform of privacy. This new feature could prove significant for some users who concern about their digital footprint. If your iPhone is running the latest iOS update, there is nothing to do to gain access to this security feature.\"}),/*#__PURE__*/e(\"p\",{children:\"ATT is a new feature introduced in iOS 14.5 that allows users to prevent apps from tracking their usage involuntarily.\"}),/*#__PURE__*/e(\"p\",{children:\"Apple stated that allowing developers to collect data across apps has its pros and cons. The bright side is marketers, advertisers, website developers, and other service providers can utilise the data collected from consumers to analyse and offer back to them the best products and services.\"}),/*#__PURE__*/e(\"p\",{children:\"But on the other hand, the user's identification data could be collected and exploited, even sold to a third party. Apple spoke out that consumers are not commercial products. The permission whether to allow apps to track and collect data should be the consumer's right.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Apple provides the \",/*#__PURE__*/e(o,{href:\"https://developer.apple.com/documentation/storekit/skadnetwork\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"SKAdNetwork\"})}),\" and \",/*#__PURE__*/e(o,{href:\"https://webkit.org/blog/11529/introducing-private-click-measurement-pcm/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Private Click Measurement\"})}),\" as options that do not require user permission because they do not track user data.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Apple Privacy Update\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,l2SSJn7oMxvHpPOULfaqGGVqY.jpg?originalFilename=apple-privacy-update.jpg\",src:\"https://framerusercontent.com/images/l2SSJn7oMxvHpPOULfaqGGVqY.jpg\",srcSet:\"https://framerusercontent.com/images/l2SSJn7oMxvHpPOULfaqGGVqY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/l2SSJn7oMxvHpPOULfaqGGVqY.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"The Impact on Advertisers\"}),/*#__PURE__*/e(\"p\",{children:\"Although better data privacy lets consumers rest easy at night, marketers who work most closely with online advertising, on the other hand, can feel the ripple effects and will have a hard time ahead of them.\"}),/*#__PURE__*/e(\"p\",{children:\"Before the update, each application on iOS can collect user data by tracking the IDFA tag (Identifier For Advertisers), a means for remarketing and driving conversion. It also means the operating system has a centralised location for storing what permissions have been granted to which apps.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"But with the ATT in place, many users are expected to opt for more privacy, choosing not to share data with brands they do not trust. Opting out will result in \",/*#__PURE__*/e(o,{href:\"https://developer.apple.com/app-store/user-privacy-and-data-use/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"the IDFA identifier being set to zero\"})}),\". This will result in a scarce pool of data that marketers can work on in honouring Apple's data policies.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Many users are expected to opt for more privacy, choosing not to share data with brands they do not trust.\"}),/*#__PURE__*/e(\"h3\",{children:\"Here are the three big changes that advertisers should look out for in the ATT update:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The system will prompt the user when an app asks for consent to track data across platforms.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Changes in ads attribution let the user identify who bought the ad placement and where it comes from.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Added App Privacy section in each App Store page to clarify what data will be collected and which additional data they will top up.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"To prevent developers who would not play by the new rule, Apple's App Store guidelines explicitly tells developers:\"}),/*#__PURE__*/e(\"p\",{children:'\"You must receive explicit permission from users via the App Tracking Transparency APIs to track their activity.\"'}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://developer.apple.com/app-store/review/guidelines/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Apple's App Store guidelines\"})})}),/*#__PURE__*/e(\"p\",{children:\"As a social media and advertising platform, Facebook explained that Apple's approach would restrict the availability of ad targeting and metrics tools and potentially impact audience engagement.\"}),/*#__PURE__*/e(\"p\",{children:'\"As more people upgrade to iOS 14.5, opted-out users will automatically be excluded from certain targetable audiences, which may result in decrease of audience sizes,\" '}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.businessinsider.com/facebook-says-how-apple-change-will-impact-its-ad-business-2021-4\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Facebook\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Changes in Facebook Advertising\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook advertising has benefited from third-party data to tailor-made personalised content relevant to their target audience, to the point they almost forgot that such accurate data they work their precise targeting on is collected from the audience.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook Audience Insight, for example, has almost any interest-based options you can imagine to target your potential consumers; mothers with newborn baby, mothers with 3-year-old baby, to mother with kindergarten-aged child.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook has collected all this information bit by bit from third-party outside of the platform and let its AI analyse the data to group into distinct audience segments marketers can then work on with high precision.\"}),/*#__PURE__*/e(\"img\",{alt:\"Facebook tracking prompt\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LhRQrba1wzSSM6Dji7HD4iEOSsc.jpg?originalFilename=facebook-att-prompt.jpg\",src:\"https://framerusercontent.com/images/LhRQrba1wzSSM6Dji7HD4iEOSsc.jpg\",srcSet:\"https://framerusercontent.com/images/LhRQrba1wzSSM6Dji7HD4iEOSsc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/LhRQrba1wzSSM6Dji7HD4iEOSsc.jpg 920w\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook advertising has benefited from third-party data to tailor-made personalised content relevant to their target audience, to the point they almost forgot that data is collected from the audience.\"}),/*#__PURE__*/e(\"p\",{children:\"The 'decrease of audience sizes' will be more evident in Facebook's Audience Network ad placement. Marketers place their Facebook ads across websites and applications within the network and across all devices used to access them.\"}),/*#__PURE__*/t(\"p\",{children:[\"The effect will be noticeable when Facebook advertisers place their ads on the Audience Network; the ads will not reach the iOS 14.5 user segment who opt-out for more privacy until they allow the system to track them.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:\"Not only will Facebook's ads revenue shrink, but businesses, especially SMEs, will also suffer the most from this change because the chances their ads can reach their target audience will decrease dramatically. Anyway, the full impact will depend, in part, on how many people choose to opt out of tracking with ATT.\"}),/*#__PURE__*/e(\"h2\",{children:\"On the Bright Side\"}),/*#__PURE__*/e(\"p\",{children:\"Initially, there was concern that advertisers can no longer measure and optimise their iOS campaigns properly. Over time, this sentiment shifted as the industry embraced innovation to adapt to the age of privacy and retain some measurability.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Surprisingly, however, the IDFA would not become obsolete anytime soon. Early data compiled by mobile attribution company AppsFlyer suggests that \",/*#__PURE__*/e(o,{href:\"https://www.appsflyer.com/blog/att-opt-in-rates-higher/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"opt-in rates are much higher than previously anticipated: 39% overall\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"AppsFlyer suggests that opt-in rates are much higher than previously anticipated: 39% overall.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s good news for both marketers who want to make the most of their campaigns with more available, consented data, and end-users who prefer a more personalised experience and have given their explicit consent for it.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Therefore, there is no doubt that the market will further evolve by developing more strategies and improved experiences to further optimize the opt-in funnel.\"}),/*#__PURE__*/e(\"img\",{alt:\"Apple Products\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LQE0378cjKz55Ny52FeGnNsHg.jpg?originalFilename=Apple-Products.jpg\",src:\"https://framerusercontent.com/images/LQE0378cjKz55Ny52FeGnNsHg.jpg\",srcSet:\"https://framerusercontent.com/images/LQE0378cjKz55Ny52FeGnNsHg.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/LQE0378cjKz55Ny52FeGnNsHg.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"Is App Tracking Transparency required?\"}),/*#__PURE__*/e(\"p\",{children:\"Since April 26th, all apps submitted to the App Store must have App Tracking transparency enabled. Unless specific permission is granted through a pop-up notification, companies won't be able to use the IDFA to track users' data.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is IDFA?\"}),/*#__PURE__*/e(\"p\",{children:\"The Identifier for Advertisers (IDFA) is a random device number\\xa0that\\xa0Apple\\xa0assigns\\xa0to users'\\xa0devices. Advertisers use data to deliver tailored advertising. The IDFA can be used to track and identify a user without revealing personal information.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is IDFA personal data?\"}),/*#__PURE__*/e(\"p\",{children:\"The EU's General Data Protection Regulation states that cookies, IDFA, AAID, and other online devices are examples of personal data. It is highly likely that any data being processed in the online advertising environment falls within the definition of personal data due to this broad definition.\"}),/*#__PURE__*/e(\"h3\",{children:\"Should I turn off iPhone tracking?\"}),/*#__PURE__*/e(\"p\",{children:\"iPhone users\\xa0should\\xa0not allow tracking to protect their data,\\xa0said\\xa0experts. Advertising isn't going to disappear for iPhone users, but they will likely experience less personalized ads.\"}),/*#__PURE__*/e(\"h3\",{children:\"Do Apple products spy on you?\"}),/*#__PURE__*/e(\"p\",{children:\"Apple isn't suddenly snooping on your messages, and this switch stops it from scanning your photos. Apple vows it won't cave to government demands on what it will scan on a user's iPhone.\"}),/*#__PURE__*/e(\"h3\",{children:\"Does Android have app tracking transparency?\"}),/*#__PURE__*/e(\"p\",{children:\"Google has said that\\xa0Android 12 will feature a version of Apple's App Tracking Transparency. But with so few phones getting new versions of Android when they arrive, it likely won't affect ad rates in the long term.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Digital Marketing Aid for Your Own Brand?\"}),/*#__PURE__*/t(\"p\",{children:[\"Need a hand to withstand the tide of new privacy updates? Our team at Sphere Agency can help you adapt to the age of privacy and plan the most effective Digital Marketing Strategy that fits with your goal and KPI in the years to come. See our \",/*#__PURE__*/e(o,{href:\"https://sphereagency.com/campaigns\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Digital Marketing Services\"})}),\" and \",/*#__PURE__*/e(o,{href:\"https://sphereagency.com/contact\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Contact us\"})}),\" today!\"]})]});export const richText5=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"For the past few years, many online platforms have emerged to facilitate businesses and let them reach their target customers better than ever before. Each platform has its distinct characteristics and benefits it gives businesses that choose to do marketing through them. \",/*#__PURE__*/e(o,{href:\"https://lineforbusiness.com/th-en/service/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"A survey data by LINE\"})}),\" stated that 45% of customers who reach out to the brand via chat end up purchasing, and they are 15 times more likely to convert than customers who use only a shopping cart. 40% of Thai consumers prefer shopping via chat platforms as well.\"]}),/*#__PURE__*/t(\"p\",{children:[\"This is the reason that brands from SMEs to corporates should include LINE OA or Line Official Account in their sale channels. See also our guide to Line Ads Platform (LAP) in \",/*#__PURE__*/e(o,{href:{pathVariables:{D_jPP4xsl:\"line-ads-platform\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"p4CgT8y2U\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"this article\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"What Is LINE Official Account?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://lineforbusiness.com/th/service/line-oa-features\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"LINE Official Account\"})})}),\" or \",/*#__PURE__*/e(\"strong\",{children:\"LINE OA\"}),\" is a feature in \",/*#__PURE__*/e(o,{href:\"https://datareportal.com/reports/digital-2021-global-overview-report\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"the most popular chat platform in Thailand\"})}),\" specifically designed for businesses. These special accounts can be a channel to create a follower base, do marketing communication like announcing promotions or events to the customers directly via Line chat. \"]}),/*#__PURE__*/e(\"p\",{children:\"It also facilitates businesses with various features suitable for different communication styles to give their customers the best brand experience at this touchpoint.\"}),/*#__PURE__*/e(\"h2\",{children:\"LINE OA Account Types\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Unverified Account\"}),/*#__PURE__*/e(\"p\",{children:\"Grey badge official account for any brand after creating a free account. An unverified account can access all basic features free of charge. One downside is that users cannot search for grey badge accounts unless they add with account ID directly. You can upgrade your account to be Verified account or Premium account afterwards.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Verified Account\"}),/*#__PURE__*/e(\"p\",{children:\"The user can register for account verification to obtain the blue badge official account. Once verified, you can access additional benefits from LINE OA. Customers can search for the brand via LINE and other search engines, and they can promote the brand on the LINE Wallet page and get a free LINE Friend poster. The lifetime operational cost is only 888 Baht.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Premium Account\"}),/*#__PURE__*/e(\"p\",{children:\"Green badge official accounts for large brands or organizations that need to communicate with millions of followers. Your account can be easily searched and can access Sponsors stickers (customers can download the brand's LINE Stickers for free). You cannot register a Premium Account independently; you need to contact LINE or through LINE's agencies only.\"}),/*#__PURE__*/e(\"img\",{alt:\"LINE Official Account Types\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jO5NEEmL5qH5ouu7J8BocxBnk.jpeg?originalFilename=line-official-account-type-en.jpeg\",src:\"https://framerusercontent.com/images/jO5NEEmL5qH5ouu7J8BocxBnk.jpeg\",srcSet:\"https://framerusercontent.com/images/jO5NEEmL5qH5ouu7J8BocxBnk.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/jO5NEEmL5qH5ouu7J8BocxBnk.jpeg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"5 Great Features You Should Know\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Own the first impression with Greeting Message\"}),/*#__PURE__*/e(\"p\",{children:\"You can make the first move count the second a new customer follows you with Greeting Message that can be tweaked into 5 balloons. Now coming in your shop will be dull no more.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Chat Tag\"}),/*#__PURE__*/e(\"p\",{children:\"You can tag a customer's name for tracking, categorizing, or sorting into order statuses. This tag will help you remember details about each client easier. The tag will only appear on your side, so the customer will not see what you tag them.\"}),/*#__PURE__*/e(\"img\",{alt:\"Chat Tags\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Cw0EmSxGkBBChOehR8yrt0VfMw.jpeg?originalFilename=chat-tags-en.jpeg\",src:\"https://framerusercontent.com/images/Cw0EmSxGkBBChOehR8yrt0VfMw.jpeg\",srcSet:\"https://framerusercontent.com/images/Cw0EmSxGkBBChOehR8yrt0VfMw.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/Cw0EmSxGkBBChOehR8yrt0VfMw.jpeg 920w\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Rich Feature\"}),/*#__PURE__*/e(\"p\",{children:\"The Rich Feature allows you to send special kind of messages to your customers, divided into three types with different usages.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Rich Menu \",/*#__PURE__*/e(\"br\",{}),\"A big menu section shown at the bottom of the chat screen when a customer enters the chat. Rich Menu can be used for different occasions, from offering product information to embedding links to the brand's website. With a maximum of 6 actions you can do, Rich Menu helps customers get the information they are looking for easily, and the admin doesn't have to stare at the screen all day to answer all little questions.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Rich Message \",/*#__PURE__*/e(\"br\",{}),\"Send a big picture to your customers to catch the eyes even more than regular images. You can also embed links of up to 6 actions to drive even more sales.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Rich Video Message \",/*#__PURE__*/e(\"br\",{}),\"Much like the Rich Message, only switching still images for a video. You can embed links to lead customers to your web pages as you wish.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"4. Card-Based Messages\"}),/*#__PURE__*/e(\"p\",{children:\"This feature is the perfect match for brands with lots of products in their stock. You can send up to 9 products at a time and include buttons to lead customers to see more product information.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. MyShop\"}),/*#__PURE__*/t(\"p\",{children:[\"Your own small eCommerce shop on LINE that connects to LINE OA will generate even more sales capability. The best thing about \",/*#__PURE__*/e(o,{href:\"https://linemyshop.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"LINE MyShop\"})}),\" is that you can close sales in one application, from making orders to payment via \",/*#__PURE__*/e(o,{href:\"https://pay.line.me/portal/th/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"LINE Pay\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"6. App Solutions\"}),/*#__PURE__*/e(\"p\",{children:\"LINE OA can also connect to third-party applications to add more functionality to the Store. There are four applications at the moment: ACRM ChatBot, BOTNOI SME PLATFORM, EX10 CRM, and Yellow Reward. Each application helps you in different ways, mainly about ChatBot and CRM.\"}),/*#__PURE__*/e(\"img\",{alt:\"Basic vs Premium ID Line OA\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,3lorsZqfcb4PMLuC7hFRZgspmVI.jpeg?originalFilename=basic-id-en.jpeg\",src:\"https://framerusercontent.com/images/3lorsZqfcb4PMLuC7hFRZgspmVI.jpeg\",srcSet:\"https://framerusercontent.com/images/3lorsZqfcb4PMLuC7hFRZgspmVI.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/3lorsZqfcb4PMLuC7hFRZgspmVI.jpeg 920w\"}),/*#__PURE__*/e(\"p\",{children:\"Once you register LINE OA, LINE will give your account a random ID that comprises letters and numbers. You would not want your customers to see your brand by this random stuff, right? You can change it by upgrading to Premium ID and make your ID more appealing and easy to remember.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"Who uses LINE app?\"}),/*#__PURE__*/e(\"p\",{children:\"LINE is widely used in a number of countries, including Japan, Taiwan, Thailand and Indonesia. It is now considered a super app with over 165 million monthly active users worldwide. Fun fact: LINE first started as a disaster response app during the 2011 Tohoku earthquake and tsunami.\"}),/*#__PURE__*/e(\"h3\",{children:\"Can I use LINE for Business?\"}),/*#__PURE__*/t(\"p\",{children:[\"Line For Business\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"is\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"available\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"to\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"anyone.\"}),\" It's a great way to communicate with your customers and business connections, fans, and more! You can send messages through the app to your LINE and LINE@ friends.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"What is a LINE business account?\"}),/*#__PURE__*/e(\"p\",{children:\"LINE Official Accounts lets you create a business account and connect with your customers and fans. You can use data estimated from user trends on LINE to send targeted broadcasts, as well as link your own data and external systems.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is LINE for Business free?\"}),/*#__PURE__*/t(\"p\",{children:[\"All LINE Official Accounts are free to create and use. But the Free plan has a limit \",/*#__PURE__*/e(\"strong\",{children:\"on\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"the\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"number\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"of\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"messages\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"that\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"can\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"be\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"sent.\"}),\" LINE provides additional paid plans to suit their demands.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Does LINE sell your data?\"}),/*#__PURE__*/t(\"p\",{children:[\"In accordance with the fundamental principles above, LINE will comply with its policies and will not collect data/information that is unrelated to the appropriate delivery of services, and\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"will not mislead\"}),\"\\xa0users or sell user data.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Can I change LINE Premium ID?\"}),/*#__PURE__*/e(\"p\",{children:'After you set your own Premium ID (the \"@\" mark + a combination of letters/numbers),\\xa0it cannot be changed while it is in use.'}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help Managing Your LINE Official Account?\"}),/*#__PURE__*/t(\"p\",{children:[\"If your brand hasn't started marketing via LINE OA, you're missing big time! Our team at Sphere Agency is here to create a potential sale channel for your brand. See our \",/*#__PURE__*/e(o,{href:{webPageId:\"Rbun0Tau4\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Digital Marketing Services\"})}),\" and \",/*#__PURE__*/e(o,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"contact us today!\"})})]})]});export const richText6=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"On April 26, Apple launched an updated version of iOS and iPadOS, with a feature that gets consumer's attention worldwide: \",/*#__PURE__*/e(o,{href:\"https://developer.apple.com/documentation/apptrackingtransparency\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"App Tracking Transparency\"})}),\". Simply put, this feature allows Apple users to deny data tracking from applications on their devices, preventing them from sending the data back to its server. Learn more about ATT in more detail at \",/*#__PURE__*/e(o,{href:\"https://sphereagency.com/articles/app-tracking-transparency\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Impact of Apple's App Tracking Transparency on Advertisers\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"This controversial update has forced marketers and advertisers to change their approach because the targeting accuracy and marketing performance have drastically dwindled. One way out of this is to shift to an organic or inbound marketing approach to retain user data in their hands. A tool that will help on this is \",/*#__PURE__*/e(\"strong\",{children:\"Shopify\"}),\", an eCommerce platform that lets you collect and utilize consented user data. \"]}),/*#__PURE__*/e(\"p\",{children:\"Let's get to know Shopify to adapt to the upcoming age of user privacy.\"}),/*#__PURE__*/e(\"img\",{alt:\"Shopify Home Page\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,s8BxKeuxhHHs7soKuixXWsAUBYM.jpeg?originalFilename=shopify-home-page.jpeg\",src:\"https://framerusercontent.com/images/s8BxKeuxhHHs7soKuixXWsAUBYM.jpeg\",srcSet:\"https://framerusercontent.com/images/s8BxKeuxhHHs7soKuixXWsAUBYM.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/s8BxKeuxhHHs7soKuixXWsAUBYM.jpeg 960w\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is Shopify?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.shopify.com\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Shopify\"})}),\" is a popular e-commerce platform that enables businesses to create online stores and sell their products or services online. It provides a wide range of tools and features that make it easy for businesses to set up and manage an online store, including customizable website templates, a user-friendly interface, payment processing capabilities, inventory management tools, shipping integrations, and more.\"]}),/*#__PURE__*/e(\"p\",{children:\"With Shopify, businesses can create a fully functional online store without the need for technical skills or extensive knowledge of web development. The platform offers a variety of plans and pricing options to suit businesses of all sizes and budgets, from small startups to large enterprises.\"}),/*#__PURE__*/e(\"p\",{children:\"Shopify has become one of the most popular e-commerce platforms in the world, with over 1.7 million businesses using the platform to sell their products and services online. Its popularity is due in part to its ease of use, flexibility, and scalability, making it a top choice for businesses looking to expand their online presence and grow their sales.\"}),/*#__PURE__*/e(\"h2\",{children:\"Main Features In Shopify\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Build attractive and easy to use online store\"}),/*#__PURE__*/e(\"p\",{children:\"Shopify is a cookie-cutter platform designed for creating online stores with beautiful themes that will make your online shop more appealing to your target customers.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Connecting Online and Offline\"}),/*#__PURE__*/e(\"p\",{children:\"Shopify offers Point of Sale services to help businesses collect customer data and help manage both online and offline end of storage simultaneously.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Put 'Buy' button right under product images\"}),/*#__PURE__*/e(\"p\",{children:\"You can add the 'buy' or 'add to cart' button right where customers will mostly click when they decide they want to buy the product.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Connect to other channels\"}),/*#__PURE__*/t(\"p\",{children:[\"You can link your Shopify product page to external sites or social media platforms, such as Facebook, Instagram, or even other online marketplaces like \",/*#__PURE__*/e(o,{href:\"https://help.shopify.com/en/manual/shipping/fulfillment-services/amazon\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Amazon\"})}),\" or \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/ebay\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"eBay\"})}),\" to widen your sales channel even further.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. Write blog, manage SEO and social media to bring in potential customers\"}),/*#__PURE__*/t(\"p\",{children:[\"You can do \",/*#__PURE__*/e(o,{href:\"https://sphereagency.com/content-marketing\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"content marketing\"})}),\" on Shopify or promote your business on social media and link back to your online store.\"]}),/*#__PURE__*/e(\"h3\",{children:\"6. Create online campaign via Shopify\"}),/*#__PURE__*/e(\"p\",{children:\"Shopify offers various marketing campaign options like Email Marketing, Google Ads, and Facebook Ads right on your store page.\"}),/*#__PURE__*/e(\"h3\",{children:\"7. Backend Dashboard\"}),/*#__PURE__*/e(\"p\",{children:\"The dashboard offers customer insights and various other data on the backend. It also provides sales data and campaign feedback to help you analyze and familiarize yourself with customer behaviour.\"}),/*#__PURE__*/e(\"h3\",{children:\"8. Offer variety of payment options and SKU management system\"}),/*#__PURE__*/t(\"p\",{children:[\"Customers can purchase in one click, and they can choose to \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/payments\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"pay by credit cards\"})}),\" or local payment services or other dozens of Third-party payment systems. Shopify also provides a centralized storage system that tracks and trace customer purchase order and all relevant history.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Shopify Website Backend\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,FJFzCXhpHV9XZCTU6WF7SWxKKY.jpeg?originalFilename=shopify-website-backend.jpeg\",src:\"https://framerusercontent.com/images/FJFzCXhpHV9XZCTU6WF7SWxKKY.jpeg\",srcSet:\"https://framerusercontent.com/images/FJFzCXhpHV9XZCTU6WF7SWxKKY.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/FJFzCXhpHV9XZCTU6WF7SWxKKY.jpeg 960w\"}),/*#__PURE__*/e(\"h2\",{children:\"How It Can Help With the Data Issue\"}),/*#__PURE__*/e(\"p\",{children:\"The ATT update from Apple has had a significant impact on the amount of data that can be transferred to third-party platforms, particularly Facebook. As a result, digital marketing is entering a new transitional phase, and marketers will have to adapt to cope with the reduced amount of data at their disposal, which will impact the accuracy and effectiveness of their campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"To address this challenge, one potential solution is to establish your own customer data storehouse. By creating an online store through platforms like Shopify, you can collect valuable customer data directly from anyone who visits your website, circumventing the need for third-party platforms that were previously relied upon by most marketers.\"}),/*#__PURE__*/e(\"p\",{children:\"In this way, you can gain more control over the data you collect and utilize it more efficiently and effectively to drive your marketing efforts. By utilizing your own data, you can also gain a deeper understanding of your customers, their behaviors, and preferences, and tailor your marketing strategies accordingly, resulting in better-targeted campaigns, more effective customer engagement, and ultimately, greater business success.\"}),/*#__PURE__*/e(\"img\",{alt:\"Shopify Email on Mobile\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,e27IGb1k3hd8Hz7Hqg8iZeS7x40.jpg?originalFilename=shopify-mobile.jpg\",src:\"https://framerusercontent.com/images/e27IGb1k3hd8Hz7Hqg8iZeS7x40.jpg\",srcSet:\"https://framerusercontent.com/images/e27IGb1k3hd8Hz7Hqg8iZeS7x40.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/e27IGb1k3hd8Hz7Hqg8iZeS7x40.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What exactly does Shopify do?\"}),/*#__PURE__*/e(\"p\",{children:\"Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. If you're looking for a way to quickly launch your dream business and start selling to your customers wherever they are, then look no further.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is Shopify good for beginners?\"}),/*#__PURE__*/e(\"p\",{children:\"Shopify is one of the easiest ways that helps beginners and small business owners to set up and run\\xa0their business online. Anyone with no prior experience or coding knowledge can create an online store fairly easily.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is Shopify good for e-commerce?\"}),/*#__PURE__*/e(\"p\",{children:\"Overall, if\\xa0you\\xa0run\\xa0a\\xa0large\\xa0business, Shopify is one of the best e-commerce platforms on the market because it\\xa0will\\xa0help people build their own online shop with hundreds of built-in features and tons of apps.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are some disadvantages of Shopify?\"}),/*#__PURE__*/e(\"p\",{children:\"Some users who are concerned with content marketing are turned away by poor blogging capabilities. Content marketing is important because it can boost organic traffic, educate customers, enhance social proof, and grow brands. While Shopify has a blogging feature, it is extremely basic compared to other platforms in the market.\"}),/*#__PURE__*/e(\"h3\",{children:\"Can you start Shopify with no money?\"}),/*#__PURE__*/e(\"p\",{children:\"Shopify is one of many platforms that you can use to start a dropshipping business, with no money investment at all. None of them is completely and forever free. However, you can get started on any of them for free.\"}),/*#__PURE__*/e(\"h3\",{children:\"Can you get rich with Shopify?\"}),/*#__PURE__*/e(\"p\",{children:\"In\\xa0some\\xa0cases,\\xa0you\\xa0don't\\xa0have\\xa0to sell anything in\\xa0order\\xa0to\\xa0make\\xa0money\\xa0on Shopify. You\\xa0can\\xa0earn money\\xa0for\\xa0every\\xa0successful referral\\xa0you\\xa0make\\xa0to\\xa0the platform. The more sellers\\xa0you\\xa0can\\xa0bring into the fold, the more\\xa0you\\xa0will\\xa0earn.\"}),/*#__PURE__*/e(\"h3\",{children:\"Who owns Shopify?\"}),/*#__PURE__*/e(\"p\",{children:\"The e-commerce platform was quietly acquired by Amazon in January. Amazon previously operated a service similar to Shopify, called Amazon Webstore, that allowed small businesses to run online stores built on Amazon's technology.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Fancy Your Own Shopify Website?\"}),/*#__PURE__*/t(\"p\",{children:[\"If your brand needs professional hands to help create an eCommerce website to drive sales, our team at Sphere Agency is here to help you design and develop a one-stop online store that provides you with customer data and insights. See our \",/*#__PURE__*/e(o,{href:\"https://sphereagency.com/shopify\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Shopify Development Service\"})}),\" and \",/*#__PURE__*/e(o,{href:\"https://sphereagency.com/contact\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"contact us today!\"})})]})]});export const richText7=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The role of social commerce has become the topic every marketer talks about these days. And when Facebook has a feature dedicated to selling products right on the page, why can't Instagram get the love too?\"}),/*#__PURE__*/e(\"p\",{children:\"Before we continue to create an Instagram for Business account, let's get to know what Instagram Shopping is and how it helps your brand drive more sales directly on the page.\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is Instagram Shopping?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://business.instagram.com/shopping\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Instagram Shopping\"})})}),/*#__PURE__*/e(\"strong\",{children:\"\\xa0\"}),\"is a feature on IG designed for brands who want to increase sales directly on their page. IG has added features that each shop can create catalogues to show on their page. Brands can promote and drive more sales quickly through Instagram Shopping.\"]}),/*#__PURE__*/e(\"img\",{alt:\"IG Shopping Example\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Og9iAFBnqc4wyts1Tr8MNQQyM.jpeg?originalFilename=ig-shopping-1.jpeg\",src:\"https://framerusercontent.com/images/Og9iAFBnqc4wyts1Tr8MNQQyM.jpeg\",srcSet:\"https://framerusercontent.com/images/Og9iAFBnqc4wyts1Tr8MNQQyM.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/Og9iAFBnqc4wyts1Tr8MNQQyM.jpeg 920w\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Show off your goods with Product Tag\"}),/*#__PURE__*/e(\"p\",{children:\"One of IG Shopping's greatest features is the Product Tag which allows brands to tag product information directly on the image, much like when you tag your friends. Users can click to see more information instantly. This feature is also available when you boost the post or launch ad campaigns, generating CTR and driving product sales significantly.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Tag your product in Stories with Shopping Stickers\"}),/*#__PURE__*/e(\"p\",{children:\"Shopping Stickers on Stories can show your product information just like post tags. This feature could prove helpful as statistically, the audience spends more time sliding through IG Stories than scrolling post timeline. But a Story lasts only 24 hours, so the brand needs to come back to update content every day.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Increase sales by using \u2018product detail pages\u2019\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(o,{href:\"https://help.instagram.com/896353301143942/?helpref=uf_share\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"product details page\"})}),\" will assist us to present the product in detail. Whether the price, description, images that help visualize the actual use and the actual product model. Since the more the target group receives the product details, the more they decide to buy.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Build awareness with Ads in your style\"}),/*#__PURE__*/t(\"p\",{children:[\"Recognize behavior and preferences in finding new things to be a trend leader of people in this era by creating advertisements to increase \",/*#__PURE__*/e(o,{href:\"https://help.instagram.com/300971227771670/?helpref=uf_share\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"awareness\"})}),\" about your products and brands. This feature will send the target customers directly to the product details page.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. Get more insight to work on\"}),/*#__PURE__*/e(\"p\",{children:\"Aside from basic information provided in the insight section, posts with product tags or stories with Shopping Stickers will offer you the number of times people click into that tag and complete purchase counts. Marketers can work on this useful information to improve their strategy even further.\"}),/*#__PURE__*/e(\"h2\",{children:\"What to Prepare Before Setting up a Shop\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Instagram for Business account\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Facebook for Business account\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Product images and information \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Website to complete a purchase, as IG Checkout is not available in Thailand yet\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"How to Set Up IG Shopping\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Check terms and conditions\"}),/*#__PURE__*/t(\"p\",{children:[\"Read about Instagram Shopping's conditions. Make sure your brand complies with the \",/*#__PURE__*/e(o,{href:\"https://www.facebook.com/legal/commerce_product_merchant_agreement?_rdc=2&_rdr\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Commerce Product Seller Agreement \"})}),\"and \",/*#__PURE__*/e(o,{href:\"https://help.instagram.com/1627591223954487\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Commerce Eligibility Requirements\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. Switch to Business account\"}),/*#__PURE__*/t(\"p\",{children:[\"Change your brand's account into \",/*#__PURE__*/e(o,{href:\"https://help.instagram.com/502981923235522?helpref=faq_content\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Instagram for Business account\"})}),\"; as the IG Shopping condition states, only business accounts can access this feature. A business account also allows you to observe backend data in the insight section and adds credibility to your account as a whole.\"]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tap \u2018Icon\u2019 or your profile picture in the bottom right to go to your profile then \u2018Edit Profile\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Tap \u2018Switch to professional account\u2019 > \u2018Next\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Tap on a category for your business then \u2018Switch to professional account.\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Select Business and add the information.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Complete the optional step and tap \u2018X\u2019\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Opening Instagram for Business Acccount\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,r4YamPXQxdeZMMM845wg4ivopKU.jpeg?originalFilename=instagram-shopping-account-opening-1.jpeg\",src:\"https://framerusercontent.com/images/r4YamPXQxdeZMMM845wg4ivopKU.jpeg\",srcSet:\"https://framerusercontent.com/images/r4YamPXQxdeZMMM845wg4ivopKU.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/r4YamPXQxdeZMMM845wg4ivopKU.jpeg 920w\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Connect with your Facebook Page\"}),/*#__PURE__*/t(\"p\",{children:[\"Connecting Instagram for Business account with \",/*#__PURE__*/e(o,{href:\"https://help.instagram.com/356902681064399/?helpref=platform_switcher&cms_platform=iphone-app&cms_id=356902681064399\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Facebook Page\"})}),\" is required in IG Shopping's condition. You also need to add products in Facebook catalogue as follows:\"]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Go to your Instagram Profile then tap \u2018Edit Profile\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Under Public business information or Profile information, tap Connect or create next to Page.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Tap Continue, then \u2018Login to Facebook\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Choose a Page from your Pages that you'd like to connect to or select \u2018Create a new Facebook Page\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Tap \u2018Connect\u2019 and \u2018Done\u2019\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"4. Upload product catalogue to Facebook For Business\"}),/*#__PURE__*/e(\"p\",{children:\"There are 2 ways to upload your catalogue to Facebook Page:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Upload by yourself via \",/*#__PURE__*/e(o,{href:\"https://www.facebook.com/micro_site/url/?click_from_context_menu=true&country=TH&destination=https%3A%2F%2Fwww.facebook.com%2Fcommerce_manager&event_type=click&last_nav_impression_id=0YpAEKD66QgD5uZI5&max_percent_page_viewed=49&max_viewport_height_px=711&max_viewport_width_px=1440&orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F1397294963910848&primary_cmsid=1397294963910848&primary_content_locale=en_US&region=apac&scrolled=true&session_id=2WGi9XxZrWOWPnx0f&site=fb4b&extra_data[view_type]=v3_initial_view&extra_data[site_section]=help&extra_data[placement]=%2Fbusiness%2Fhelp%2F1397294963910848\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Commerce Manager\"})}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Connect to a third-party eCommerce platform partnering with Facebook, such as \",/*#__PURE__*/e(o,{href:{pathVariables:{D_jPP4xsl:\"shopify-ecommerce-websites\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"Q9CewPDSU\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Shopify\"})}),\" or BigCommerce.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"5. Turn on Instagram Shopping\"}),/*#__PURE__*/t(\"p\",{children:[\"You can \",/*#__PURE__*/e(o,{href:\"https://help.instagram.com/1187859655048322/?helpref=uf_share\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"turn on shopping features\"})}),\" with the following step\"]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Go to \u2018Get started page\u2019 > Create a shop, then Get started.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"If you\u2019re already selling on Shopify or another partner platform, select it to create your shop there.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Set up check out method > select your Instagram business account > \u2018Next\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Select your business portfolio or create a new one\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Select the \u2018product catalogue\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:'Select \"Done\"'})})]}),/*#__PURE__*/e(\"p\",{children:\"You can finally access all the features IG Shopping has to offer. It's time to learn how you can use those features and drive sales for your brand!\"}),/*#__PURE__*/e(\"h3\",{children:\"6. IG Shopping account review\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you've connected a product catalogue to your Instagram and have products in your catalogue,\\xa0\",/*#__PURE__*/e(o,{href:\"https://help.instagram.com/1627591223954487\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"submit your account for review\"})}),\"\\xa0by following these steps. Account reviews typically take a few days but sometimes can take longer.\"]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Select \"Settings\".'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Sign up for shopping\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Follow the steps to submit your account for review.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:'Visit \"Shopping\" in your \"Settings\" at any time to check your status.'})})]}),/*#__PURE__*/t(\"p\",{children:[\"Some businesses may be notified that additional information is necessary to prove ownership of your website domain. If you receive this notification, follow the steps to complete our\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.facebook.com/business/help/286768115176155?id=199156230960298\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"domain verification\"})}),\"\\xa0process to submit your account for review.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Instagram Shopping Account\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,8T7qNxZg0IJKUR09WZv23oWv8jM.jpeg?originalFilename=opening-an-instagram-for-business-account-1.jpeg\",src:\"https://framerusercontent.com/images/8T7qNxZg0IJKUR09WZv23oWv8jM.jpeg\",srcSet:\"https://framerusercontent.com/images/8T7qNxZg0IJKUR09WZv23oWv8jM.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/8T7qNxZg0IJKUR09WZv23oWv8jM.jpeg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"How to use Product Tags in posts\"}),/*#__PURE__*/t(\"p\",{children:[\"To \",/*#__PURE__*/e(o,{href:\"https://help.instagram.com/337910740093030?cms_id=337910740093030\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"tag products\"})}),\" within an Instagram post, start by uploading a photo as you normally would and follow the below instructions before posting:\"]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Tap \"Add photo\" then, select photo or video.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Add a caption, effects or filters\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:'Tap on \"Tag products\" > Tap the products in the photo or video that you want.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Search and select on the products that you want to tag > Tap \u2018Done\u2019 > Tap \u2018Share\u2019\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"How to use Shopping Sticker in Stories\"}),/*#__PURE__*/t(\"p\",{children:[\"Immediately after you've chosen an image for your story, follow the below \",/*#__PURE__*/e(o,{href:\"https://help.instagram.com/337910740093030?cms_id=337910740093030\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"instructions\"})}),\" before posting:\"]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tap the icon \u2018+\u2019\\xa0 > Tap \u2018Stories\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Select the photo or video to upload.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Select the sticker from the sticker tray.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Select the collection, storefront or products from your catalogue. > Tap \u2018Done\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Move the product sticker to where you would like it to appear on your story.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Share your story\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Instagram Shopping Guide\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,fl1IiHjpl3yclYA6suTTlwMlE.jpg?originalFilename=Instagram-shopping-phone.jpg\",src:\"https://framerusercontent.com/images/fl1IiHjpl3yclYA6suTTlwMlE.jpg\",srcSet:\"https://framerusercontent.com/images/fl1IiHjpl3yclYA6suTTlwMlE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/fl1IiHjpl3yclYA6suTTlwMlE.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"Does it cost money to use Instagram shopping?\"}),/*#__PURE__*/e(\"p\",{children:\"Creating a shop is free and straightforward. As long as you are qualified and eligible, you can use Instagram Shopping free of charge.\"}),/*#__PURE__*/e(\"h3\",{children:\"How long does it take Instagram to approve Shopping?\"}),/*#__PURE__*/t(\"p\",{children:[\"It \",/*#__PURE__*/e(o,{href:\"https://help.instagram.com/1907693709488725/?helpref=related_articles&cms_id=1907693709488725\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"can take a few seconds up to 2 weeks\"})}),\" in some cases for the account to be approved for Instagram Shopping. If you haven't heard back after a couple of weeks, I would reach out to Facebook and see what the holdup is.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Why do I not see IG Shopping in my account?\"}),/*#__PURE__*/e(\"p\",{children:\"If you do not see IG Shopping under Business Settings, it could mean your account is still under review or it hasn't been approved by the platform.\"}),/*#__PURE__*/e(\"h3\",{children:\"Do you need a business license to sell on Instagram?\"}),/*#__PURE__*/e(\"p\",{children:\"Permits and licenses may be needed to operate an Instagram Business shop. Check with your town, city or county clerk's office for information about local licenses and permits.\"}),/*#__PURE__*/e(\"h3\",{children:\"Can you sell alcohol on Instagram?\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook and Instagram users are not allowed to sell, trade, transfer, or gift alcohol or tobacco products, per a new policy.\"}),/*#__PURE__*/e(\"h3\",{children:\"How can I sell on Instagram without a website?\"}),/*#__PURE__*/e(\"p\",{children:\"You can still create a simple payment process without a website. Adding an online order form is one way to get it. You'll be able to customize the form and link to it right from your Instagram bio.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help Setting up IG Shopping?\"}),/*#__PURE__*/t(\"p\",{children:[\"If your brand looks to opening a shop right on Instagram to drive more sales, our team at Sphere Agency is here to help you venture into the Instagram Marketing landscape while fine-tuning your account to best suit your target customer. See our \",/*#__PURE__*/e(o,{href:{webPageId:\"gBgQJdl2f\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Instagram Marketing Service\"})}),\" and \",/*#__PURE__*/e(o,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"contact us today!\"})})]})]});export const richText8=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Users on Instagram tend to follow people who have similar lifestyles and interests, so they tend to pay more attention to the photos and videos content they see on Instagram. Instagram Stories is another place where they seem to like to scroll past every day to keep them updated about who they follow.\"}),/*#__PURE__*/t(\"p\",{children:[\"Research by\",/*#__PURE__*/e(o,{href:\"https://datareportal.com/reports/digital-2023-thailand\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\" DataReportal\"})}),\" in 2023\\xa0stated that at least 17.35 million Thais are on Instagram, and advertising on this platform can potentially reach up to 30%.Let's learn more about \",/*#__PURE__*/e(o,{href:\"https://business.instagram.com/instagram-stories\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"IG Stories ads\"})}),\" and how you could use them to better your online advertising game.\"]}),/*#__PURE__*/e(\"img\",{alt:\"IG Homepage\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,GvfZLjDc7hQKzkv3q2QA8AaFdeE.jpeg?originalFilename=ig-homepage.jpeg\",src:\"https://framerusercontent.com/images/GvfZLjDc7hQKzkv3q2QA8AaFdeE.jpeg\",srcSet:\"https://framerusercontent.com/images/GvfZLjDc7hQKzkv3q2QA8AaFdeE.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/GvfZLjDc7hQKzkv3q2QA8AaFdeE.jpeg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Let's Get To Know Instagram Stories\"}),/*#__PURE__*/t(\"p\",{children:[\"Stories have become a part of daily life for many folks these days. In fact, \",/*#__PURE__*/e(o,{href:\"https://www.facebook.com/business/news/insights/how-do-people-perceive-and-use-instagram-stories-and-feed?ref=search_new_5\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"more than half the people on Instagram globally\"})}),\" use Stories as well as Feed daily. So, we think it's not far off to assume most of us are somewhat familiar with Stories Ads to some degree but never really got deep into it.\"]}),/*#__PURE__*/t(\"p\",{children:[\"IG Stories Ads is a marketing approach branched from ordinary Story that has been introduced years back. You can create an ad in the Facebook Ads Manager. The fact that these ads will appear once in a while between user's ordinary Stories makes it less irritating to see them pop up on your whole screen, especially if they have such quality that consumers want to stop scrolling to watch it. \",/*#__PURE__*/e(o,{href:\"https://www.facebook.com/business/news/insights/why-stories-is-a-format-that-can-help-marketers-promote-brands\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"More than half of people surveyed\"})}),\" who use Stories said they are making more online purchases as a result.\"]}),/*#__PURE__*/e(\"p\",{children:\"Whether publishers are trying to grow brand awareness, grow traffic to videos or newsletters outside of Instagram, or share sponsored content, publishers are flocking to Instagram to publish fun disappearing content that infuses brand voice and personality without taking up too much of the average techie's dwindling attention span. What's more, Instagram Stories are credited with fueling the massive growth of Instagram Direct -- private one-to-one messaging between users within the app.\"}),/*#__PURE__*/e(\"img\",{alt:\"Instagram Story Types\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,AlyBlMAw6rFy67fLa5tuAW12oI.jpg?originalFilename=Instagram-Stories-Type-Mode.jpg\",src:\"https://framerusercontent.com/images/AlyBlMAw6rFy67fLa5tuAW12oI.jpg\",srcSet:\"https://framerusercontent.com/images/AlyBlMAw6rFy67fLa5tuAW12oI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/AlyBlMAw6rFy67fLa5tuAW12oI.jpg 920w\"}),/*#__PURE__*/e(\"h3\",{children:\"Instagram Stories types\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Image\"})})}),/*#__PURE__*/e(\"p\",{children:\"Full-screen image ads that pop up on your whole screen with scrolling text underneath. The default length of image ads is 5 seconds.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Video\"})})}),/*#__PURE__*/e(\"p\",{children:'Users can launch single video ads with a maximum of 2 minutes for the whole ad set, divided into 15-second clips. The whole video will be cut up to 10 pages, but only show 3 in the ads. There will be a \"see more\" button to watch the rest instead.'}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Carousel\"})})}),/*#__PURE__*/e(\"p\",{children:'A slideshow ad format that users can insert up to 10 photos and videos in an ad set. You can embed separate links in each card, and only 3 cards will be shown with a \"see more\" button to see the rest.'}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Collection\"})})}),/*#__PURE__*/e(\"p\",{children:\"Used to exhibit your brand's products with one featured image or video and 2 product shots inside. When a customer interacts with the ad they can be sent to the IG Shopping page or a premade template. \"}),/*#__PURE__*/e(\"h3\",{children:\"Recommended IG Stories format\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The length should not exceed 15 seconds for videos or 5 seconds for images.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The aspect ratio should be between 9:16 to 4:5 for regular Stories, and 19.1:1 for dynamic Stories.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Videos should be 1080p.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Subtitles and sound are recommended. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you are to insert texts or other elements, leave the 14% from top and bottom (about 250 pixels) to avoid being hidden beneath the profile picture or other CTA buttons.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The file should not be bigger than 30MB for images and 4GB for videos.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use JPG or PNG files for images and MP4, MOV or GIF for videos.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"See more \",/*#__PURE__*/e(o,{href:{webPageId:\"gBgQJdl2f\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Instagram Size Guide\"})}),\" here.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Carousel IG Stories\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,i6PjxZRCbXX9FkntVkFwJRYMxoQ.jpeg?originalFilename=carousel-ig-stories.jpeg\",src:\"https://framerusercontent.com/images/i6PjxZRCbXX9FkntVkFwJRYMxoQ.jpeg\",srcSet:\"https://framerusercontent.com/images/i6PjxZRCbXX9FkntVkFwJRYMxoQ.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/i6PjxZRCbXX9FkntVkFwJRYMxoQ.jpeg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Create Appealing Instagram Stories\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Videos wins everyday\"})})}),/*#__PURE__*/t(\"p\",{children:[\"Video ads on social media have been shown to capture audience attention five times more effectively than still images, and this is also true for Instagram. Videos on Instagram receive \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"21.2% more interactions\"})}),\" compared to images and 18.6% more interactions compared to carousels. Still, the first impression matters. The video needs to hook the audience in under 3 seconds. Otherwise, they will just scroll past.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Single images doesn't cover? Go with Carousel instead!\"})})}),/*#__PURE__*/e(\"p\",{children:\"Carousel type Stories can cover more product information into one ad set. This way, you can promote your products with better storytelling.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Every pixel counts\"})})}),/*#__PURE__*/e(\"p\",{children:\"Every IG Story is in a vertical orientation. Never create your ad in a horizontal direction, as all the space you can use will go to waste.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be concise and to the point\"})})}),/*#__PURE__*/e(\"p\",{children:\"Use less text but stay relevant. Lead your audience to Swipe Up for more action or message you.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Don't forget your logo\"})})}),/*#__PURE__*/e(\"p\",{children:\"Your logo should be in every Stories ad, but not too big and obvious that it scares away the audience. The ad should hook the audience first and reveal itself to be a branded ad later.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Sound does ring the bell\"})})}),/*#__PURE__*/e(\"p\",{children:\"Research shows that 60% of people browsing Stories turn on the sound, contrary to most other platforms where people tend to watch sound-off. However, it would be best to make your ad understandable even without the sound to cover the additional 40% of users.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Blend the ad in the flow\"})})}),/*#__PURE__*/e(\"p\",{children:\"An IG Stories ad that appears 'real' or looks like any other Story tends to catch more attention when people scroll past than production-quality ads.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Don't forget you Call To Action\"})})}),/*#__PURE__*/e(\"p\",{children:\"It would be a shame if you make such an excellent ad set but forget the most crucial conversion driving element. No matter how good your ad is, it will be useless without something to stimulate actions from the customers.\"}),/*#__PURE__*/e(\"img\",{alt:\"Instagram Story Ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,4tIgsztJKOMD9vy2xdyUJnM2k6U.jpg?originalFilename=Instagram-Story-Example.jpg\",src:\"https://framerusercontent.com/images/4tIgsztJKOMD9vy2xdyUJnM2k6U.jpg\",srcSet:\"https://framerusercontent.com/images/4tIgsztJKOMD9vy2xdyUJnM2k6U.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/4tIgsztJKOMD9vy2xdyUJnM2k6U.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why Is Instagram Stories So Popular?\"})}),/*#__PURE__*/e(\"p\",{children:\"Put simply, Instagram Stories are fun to create and consume, and the ephemeral format lowers the stakes and makes the whole experience less formal.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are the benefits of Instagram Stories?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Instagram Stories can \",/*#__PURE__*/e(o,{href:\"https://biteable.com/blog/instagram-story-ideas/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"drive a ton of engagement\"})}),\" and value -- whether you're sharing a Story from a brand account or your own personal profile.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How do Stories help you?\"})}),/*#__PURE__*/e(\"p\",{children:\"Businesses are using Stories to express the creativity of their brand and inspire interest and action throughout the customer journey.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What can I see in Insights\"})}),/*#__PURE__*/e(\"p\",{children:\"You can track Stories Awareness, recall, purchase lift, sales and more. Stories Ads can help your business drive results.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is the difference between a regular post and an Instagram story?\"})}),/*#__PURE__*/e(\"p\",{children:\"Unlike regular posts, there are no likes or public comments. Stories vanish automatically after 24 hours.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How do I move stickers?\"})}),/*#__PURE__*/e(\"p\",{children:\"Resizing and moving stickers: You can move stickers by dragging them across your screen and resize them by pinching or expanding them with two fingers.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What should I do with Instagram Stories?\"})}),/*#__PURE__*/e(\"p\",{children:\"Brands should think about their Instagram Story as they would any other content channel: ahead of time.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help With Instagram Marketing for Your Brand?\"}),/*#__PURE__*/t(\"p\",{children:[\"If your brand looks for helping hands to promote on Instagram, our team at Sphere Agency is here to guide you to success on this photos and videos platform, and optimize your campaign to best suit your target audience. See our \",/*#__PURE__*/e(o,{href:{webPageId:\"gBgQJdl2f\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Instagram Marketing Services\"})}),\" and \",/*#__PURE__*/e(o,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"contact us today!\"})})]})]});export const richText9=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Canvas is a highly durable fabric used by even the greatest artists in history for oil painting. Even Starry Night by Vincent van Gogh was painted on a piece of canvas. Its meaning in the art world is more than notable.\"}),/*#__PURE__*/e(\"p\",{children:\"Business Model Canvas is, likewise, a tool for business people to express their ambitious minds and exhibit their talents, just not by painting with brushes. Let's get to know this handy instrument and how to utilize it to help your business thrive.\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is Business Model Canvas?\"}),/*#__PURE__*/e(\"p\",{children:\"Business Model Canvas or BMC is a business model diagram used to explain and visualise the holistic structure of the organisation. This tool eases the whole team to understand the ins and outs and ensures everyone is on the same page, ready for any change that may come.\"}),/*#__PURE__*/e(\"img\",{alt:\"Business Model Canvas Template\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,lsXb7yXAtux01BCOTcGu1hpHQ80.jpeg?originalFilename=business-model-canvas-blank.jpeg\",src:\"https://framerusercontent.com/images/lsXb7yXAtux01BCOTcGu1hpHQ80.jpeg\",srcSet:\"https://framerusercontent.com/images/lsXb7yXAtux01BCOTcGu1hpHQ80.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/lsXb7yXAtux01BCOTcGu1hpHQ80.jpeg 920w\"}),/*#__PURE__*/e(\"p\",{children:\"The graphic above is an example of a BMC template. Most of the time, it is printed or written on a whiteboard in the company's meeting room that everyone can see. Team members can often brainstorm and put their ideas in each building block. The information is subject to change according to the company's current situations, so a piece of post-it is often used for easy editing. The BMC is divided into 9 sections.\"}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Customer Segments: Who are they? What problems do they face? What is \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/service/customer-behavior-analysis\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"their behaviour\"})}),\"? You can separate the customers who 'buy' and the customers who 'use' your product or service to help target more accurately.\"]})})}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Channels: the means to reach the customers for communication or sales. After identifying the \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/encyclopedia/customer-segmentation\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"customer segments\"})}),\", you should learn about the channels they use in their daily routine. Understanding this will make it easier for customers to find you and for you to reach them.\"]})})}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer Relationships: Maintaining a positive relationship with customers is crucial for any business. Good relationship leads to brand loyalty, repurchasing, sharing, and protecting the brand\"})})}),/*#__PURE__*/e(\"ol\",{start:\"4\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Value Propositions: What the brand offers its customers that makes it stand out in the market. What the customers will receive if they decide to buy the product. Value proposition helps you and your customer understand the good, the lacking, and the direction the brand faces.\"})})}),/*#__PURE__*/e(\"ol\",{start:\"5\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Key Activities: defines the objective of the brand's existence, or the mission to drive the business forward. Try to answer this question: What do you do every day to run your business model?\"})})}),/*#__PURE__*/e(\"ol\",{start:\"6\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Key Partners: Not every business can survive all on its own. There are limitations on particular resources that keep a company dependent on other skilled parties in different branches. Identifying who you cannot live without keeps the business going and help you save your resources.\"})})}),/*#__PURE__*/e(\"ol\",{start:\"7\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Key Resources: defines the people, knowledge, means, and money you need the most to keep the business up and running. You can divide it into two parts; resources you already have and resources you need more. You have to analyse this from the target customer and the value proposition and see if what you have now can satisfy that value you aim to provide.\"})})}),/*#__PURE__*/e(\"ol\",{start:\"8\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cost Structure: List your main expenses by looking at activities and resources. This includes the cost to run the business, such as employee's salary, location rental, monthly bills, etc. The other part is the cost to add to your brand value, like marketing campaign costs or advertising budget.\"})})}),/*#__PURE__*/e(\"ol\",{start:\"9\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Revenue Streams: Where your annual income comes from? Try to look at which customer segment or which product makes you the most in return.\"})})}),/*#__PURE__*/e(\"p\",{children:\"Each box of a the business models can be grouped like so:\"}),/*#__PURE__*/e(\"img\",{alt:\"Grouped BMC \",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,mDDjKUwPlWlc9mGRLKmxnQAl5s.jpeg?originalFilename=bmc-template.jpeg\",src:\"https://framerusercontent.com/images/mDDjKUwPlWlc9mGRLKmxnQAl5s.jpeg\",srcSet:\"https://framerusercontent.com/images/mDDjKUwPlWlc9mGRLKmxnQAl5s.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/mDDjKUwPlWlc9mGRLKmxnQAl5s.jpeg 920w\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Customer group \"}),/*#__PURE__*/e(\"p\",{children:\"Customer Segments + Customer Relationships + Channels\"}),/*#__PURE__*/e(\"p\",{children:\"The first group that we should focus on is the customer group. These three boxes tell who your customers are, what their needs or problems they need you to solve, what channels your prospective clients are, and what you should do to maintain relationships with those customers.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Proposition group\"}),/*#__PURE__*/e(\"p\",{children:\"Value Proposition\"}),/*#__PURE__*/e(\"p\",{children:\"The second group that we should find next is the proposition for your products or services that customers choose in order to hit the right spot when communicating with them\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Infrastructure group\"}),/*#__PURE__*/e(\"p\",{children:\"Key Partners + Key Activities + Key Resources\"}),/*#__PURE__*/e(\"p\",{children:\"The next group concerns the infrastructure and those involved to help you evaluate the resources you have, find partners who will help you run your business and assign duties to your business.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Revenue group\"}),/*#__PURE__*/e(\"p\",{children:\"Cost Structure + Revenue Streams\"}),/*#__PURE__*/e(\"p\",{children:\"After figuring everything out, it's necessary to look back on the numbers, from various costs you have to pay, where your income comes from and how much.\"}),/*#__PURE__*/e(\"img\",{alt:\"IKEA BMC\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jBAinPlI9IfE7mswWyTwbdaxHA.jpeg?originalFilename=ikea-bmc.jpeg\",src:\"https://framerusercontent.com/images/jBAinPlI9IfE7mswWyTwbdaxHA.jpeg\",srcSet:\"https://framerusercontent.com/images/jBAinPlI9IfE7mswWyTwbdaxHA.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/jBAinPlI9IfE7mswWyTwbdaxHA.jpeg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"3 Tips to Design an Outstanding Business Model Canvas\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Connect the dots between customers and brand value.\"}),/*#__PURE__*/e(\"p\",{children:\"These two topics often go together. They are the primary building blocks that drive other components in the same direction, so it is essential to start them right.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In customer segments, try creating a buyer persona to define the person who buys your product. This will help you understand them better and easier.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The value section is placed at the centre of the board, connecting to other elements of your BMC. Find out what you can offer to solve your customer's problems. Look at the market to see if other brands also offer what you have, and try to differentiate from them to attract the other segment those competitors cannot.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Once you finish those first tasks, rank them by their relevance, and stick them on your Business Models.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Analyse the customer journey and lay out communication plans.\"}),/*#__PURE__*/t(\"p\",{children:[\"These two tasks are often overlooked in most BMC. Investing your effort in them allows you to analyse your \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/service/customer-journey-map\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"customer journey\"})}),\". There are many ways to do this; one is the AIDA (Attention, Interest, Desire, Action). Some of us add two more steps: Onboarding and Retention, so we have AIDAOR.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let's take a look at an example. Bella, an HR senior officer, is looking for an online application program to help her sort applicants. Here is her customer journey.\"}),/*#__PURE__*/e(\"p\",{children:\"Attention - Bella comes across an ad for an online application program. She sees the basics of how it can help her job easier.\"}),/*#__PURE__*/e(\"p\",{children:\"Interest - Bella searches for more information on the brand's website. She finds it interesting and thinks that it could really help her.\"}),/*#__PURE__*/e(\"p\",{children:\"Desire - Bella wants to integrate this program to find potential applicants for her company.\"}),/*#__PURE__*/e(\"p\",{children:\"Action - Bella then presents this program to her overseer of how great it is.\"}),/*#__PURE__*/e(\"p\",{children:\"Onboarding - Bella's company starts using the program.\"}),/*#__PURE__*/e(\"p\",{children:\"Retention - Bella chooses to use the program in her work routine, and will use it for other projects of her own as well.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Define your business category before proceeding to Infrastructures.\"}),/*#__PURE__*/e(\"p\",{children:\"Most successful organisations focus on just one direction. They can define themselves either as Infrastructure-driven, scope-driven, or product-driven businesses.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Infrastructure-driven business\"}),\"\\xa0has an enormous fixed asset that it aims to sell to as many different segments as possible, such as telecommunication providers.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Scope-driven business\"}),\"\\xa0creates an 'economy of scope', offering many different products for a particular customer segment to maintain costs to a minimum. Some samples are retailers, banks, or law firms.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Product-driven business\"}),\"\\xa0produces something unique which intrinsically delivers a value proposition relevant to one or more segments, such as applications or media businesses.\"]})})}),/*#__PURE__*/e(\"p\",{children:\"Once you have decided which type you are, it is time to analyse and proceed to the infrastructure group. Consider your business plan as you fill out the rest of the Canvas. Which activities are strategically unique to the business? Does that make sense with the business type? Which Key Activities should we be seeking partners for?\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"Why is business model canvas used?\"}),/*#__PURE__*/e(\"p\",{children:\"You can use the business model canvas to understand a business model in a structured way. Insight about the customers you serve, what value propositions are offered through what channels, and how your company makes money can be gained by using this canvas.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the difference between a business plan and a Business Model Canvas?\"}),/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(o,{href:\"https://www.investopedia.com/terms/b/business-plan.asp\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"business plan\"})}),\" is a document that shows how a business might become profitable. The primary goal of a business plan is to gain investments, while a business model is made to be tested.\"]}),/*#__PURE__*/e(\"h3\",{children:\"How does business model canvas work?\"}),/*#__PURE__*/e(\"p\",{children:\"The Business Model Canvas can be used to quickly and easily define and communicate a business idea or concept. A one-page document is used to work through the fundamental elements of a business or product, structuring it in a coherent way.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the disadvantage of Business Model Canvas?\"}),/*#__PURE__*/e(\"p\",{children:\"The focus of the business model canvas is to create value with revenue on return. So the exclusion of external forces from a business model, such as competition and market factors, is one of the main limitations.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the difference between Lean Canvas and business canvas?\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(o,{href:\"https://leanstack.com/lean-canvas\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Lean Canvas\"})}),' is much simpler than the Business Model Canvas. The Business Model Canvas tries to provide a complete model of a business, which can be used for testing and search in lean startup, whereas the Lean Canvas is more focused on being a one page summary with \"simple\" business models.']}),/*#__PURE__*/e(\"h3\",{children:\"Which elements of Business Model Canvas is the most important?\"}),/*#__PURE__*/e(\"p\",{children:\"Customer segments might be the most important part of your canvas. If you don't know who your buyers are, you won't be able to sell to them. It's important to know who your customers are and why they would purchase from you.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help Laying the Plans?\"}),/*#__PURE__*/t(\"p\",{children:[\"If your brand needs a 'Key Partner' to drive your business plan, our team at Sphere Agency will help pave the way to make you and us thrive together. See our \",/*#__PURE__*/e(o,{href:{webPageId:\"h_iZsTvfQ\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Branding services\"})}),\" and \",/*#__PURE__*/e(o,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"contact us today!\"})})]})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText8\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText9\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText7\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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