{
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as a}from\"framer\";import{motion as o}from\"framer-motion\";import*as r from\"react\";export const richText=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In this digital era, a business website is an absolute must for your company\u2019s success. It plays a vital role as a gateway or a storefront online, making it easy for customers to find and buy your products in the long term. To make the most out of the website that you have, \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"what-is-seo\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"nL4P9RrKK\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Search Engine Optimization (SEO)\"})}),\" comes in handy.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"According to a 2019 study by \",/*#__PURE__*/e(a,{href:\"https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Brightedge Research\"})}),\", 53.3% of all website traffic comes from search engines like Google, and SEO drives 1,000%+ more traffic than organic social media. Most importantly, SEO increases FREE traffic to the website for months or even years to come.\"]}),/*#__PURE__*/e(\"p\",{children:\"And for SEO to meet its full potential, well-thought-out keyword research is necessary. In this article, we will guide you through the keyword research process in plain language to step up your content marketing game.\"}),/*#__PURE__*/e(\"h2\",{children:\"What Are Keywords?\"}),/*#__PURE__*/t(\"p\",{children:[\"Also known as search queries or SEO keywords, they are the words and phrases that people type into search engines. \",/*#__PURE__*/e(a,{href:\"https://moz.com/learn/seo/what-is-keyword-research\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Keyword research\"})}),\" is the process that SEO professionals use to discover keywords and phrases that people use in search engines like Google.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why Is Keyword Research Important?\"}),/*#__PURE__*/e(\"p\",{children:\"Keyword research is the foundation of SEO. If nobody is searching for what you\u2019re writing about, you won\u2019t get traffic from Google no matter how hard you try.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Keyword research is the only way to figure out what people are typing into \",/*#__PURE__*/e(\"strong\",{children:\"Google\"}),\" or other search engines. You need to know this to avoid creating content about things that nobody is searching for. Many website owners make that mistake, and it\u2019s likely a big part of the reason why 90.63% of pages get no traffic from Google, according to \",/*#__PURE__*/e(a,{href:\"https://ahrefs.com/blog/search-traffic-study\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Ahrefs\"})}),\" study.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Keyword research also helps you to answer questions like:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How hard will it be to rank for this keyword?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How much traffic am I likely to get if I rank for this keyword?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What kind of content should I create to rank for this keyword?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are people searching for this keyword likely to become my customers?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Finding the right answers to these questions will help you pick your battles wisely.\"}),/*#__PURE__*/e(\"img\",{alt:\"Keyword Research On Google\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QFJ20Jy68JPEHqubfxdiwNH5yDM.jpg?originalFilename=Search-Engine.jpg\",src:\"https://framerusercontent.com/images/QFJ20Jy68JPEHqubfxdiwNH5yDM.jpg\",srcSet:\"https://framerusercontent.com/images/QFJ20Jy68JPEHqubfxdiwNH5yDM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/QFJ20Jy68JPEHqubfxdiwNH5yDM.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Tell Which Keyword to Use?\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Relevant\"})}),/*#__PURE__*/e(\"p\",{children:\"The keyword should match the product offered or the intent of each page. The more the keyword relates to what you offer, the more likely it is for visitors to turn into customers.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Search Volume\"})}),/*#__PURE__*/e(\"p\",{children:\"Most people have misconceptions that a good keyword is solely the one that perfectly describes the product or service in the proper language. Actually, that is not the case. The good keyword is the one that people really search for, even the misspelt ones like \u201Clife streaming\u201D, as long as the search volume is high. You need to know your target audience and the language they speak and use it to find the right keyword for your purpose.\\xa0\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Competition\"})}),/*#__PURE__*/e(\"p\",{children:\"The keyword you aim for should have a chance at competing for pages 1-2 of the SERP. When you use keyword research tools, they will analyse how hard it is to compete, or Keyword Difficulty, into numbers or colour bars. Keyword difficulty is determined by domain authority compared with other websites. You might need to start investing in ads or buying more backlinks to increase your authority. With that in mind, you might need to consider if more investment would be worthwhile to compete in certain keywords.\"}),/*#__PURE__*/e(\"h2\",{children:\"Types of Keywords\"}),/*#__PURE__*/e(\"p\",{children:\"Now that you know what keyword research is, the next step is to know the many types of keywords we use for SEO. This stage is where we try to find the exact words and phrases (search queries) that customers type in the search engine when they look for something. Search queries tend to fall into 3 categories.\"}),/*#__PURE__*/e(\"h3\",{children:\"Seed Keywords\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Seed Keywords\"}),' are search queries that people use to find a product or certain purpose in a broader sense, such as \"air fryer\".\\xa0 Seed keywords normally have high search volume, because even in longer search queries typically contain these seed keywords as their foundation. Every ',/*#__PURE__*/e(\"strong\",{children:\"keyword research tool\"}),\" asks for a seed keyword, which it then uses to generate a list of keyword ideas.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Niche Keywords\"}),/*#__PURE__*/t(\"p\",{children:[\"On the other hand, \",/*#__PURE__*/e(\"strong\",{children:\"Niche Keywords\"}),' are the queries that extend further to cover a bit more detail of the search intent, such as \"Phillips air fryer\". Niche keywords could be used as a category page of your website as they define the \u2018group\u2019 of products you offer.']}),/*#__PURE__*/e(\"h3\",{children:\"Long-tail Keywords\"}),/*#__PURE__*/t(\"p\",{children:[\"For SEO newcomers, we recommend focusing on \",/*#__PURE__*/e(\"strong\",{children:\"Long-tail Keywords\"}),' to get a better head start. Basically, long-tail keywords are search queries with 3+ words. Usually, they contain specific models, price ranges, and colours. They could be \"Phillips HD9218 air fryer black\" instead of just \"air fryer\".']}),/*#__PURE__*/e(\"p\",{children:\"They usually have less search volume and are relatively less competitive compared to generic single-word queries.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Optimizing your website around each type of keyword will make it land on more SERPs. Your website will show up when a customer searches for your product AND when they are NOT.\"}),/*#__PURE__*/e(\"img\",{alt:\"Keyword Board\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Aw2CDLcsnDB5THUAw1ANE2QUEtA.jpg?originalFilename=Keyword-Board.jpg\",src:\"https://framerusercontent.com/images/Aw2CDLcsnDB5THUAw1ANE2QUEtA.jpg\",srcSet:\"https://framerusercontent.com/images/Aw2CDLcsnDB5THUAw1ANE2QUEtA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Aw2CDLcsnDB5THUAw1ANE2QUEtA.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Keyword Research Tools & Keyword Planner\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"There are many useful keyword research tools on the internet. If you already run a Google Ads Campaign, check out \",/*#__PURE__*/e(a,{href:\"https://ads.google.com/home/tools/keyword-planner\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Google Keyword Planner.\"})}),\" If not, there are still \",/*#__PURE__*/e(a,{href:\"https://backlinko.com/keyword-research-tools\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"many other great keyword research tools\"})}),\" out there, such as \",/*#__PURE__*/e(a,{href:\"https://ahrefs.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Ahrefs\"})}),\" and \",/*#__PURE__*/e(a,{href:\"https://neilpatel.com/ubersuggest/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Ubersuggest\"})}),\". Some of them are free as well.\"]}),/*#__PURE__*/e(\"p\",{children:\"There are various benefits of utilising keyword research tools. They show you the search volume per month for each keyword. They determine the difficulty if you want to compete for certain key words. They even help you calculate CPC and bidding price if you plan to run search ads for that keyword. They also suggest more word recommendations you can use with or instead of the one you looked for. Most importantly, most keyword planners can help audit your website\u2019s SEO performance, such as traffic and keyword ranking.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Whichever keyword planner you pick, there are basic metrics you should get familiarised with, as you need to know which keywords would fit and work best for your purpose.\"}),/*#__PURE__*/e(\"h3\",{children:\"Here are some basic metrics you should know\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Search Volume:\"}),\" the number of users searching for each keyword per month. Search volume on Google may vary depending on the type of content and the industry on each website.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Keyword Difficulty (KD): \"}),\"determines the organic competition rate of each keyword. The higher the number the harder it is to compete for the top spot.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost Per Click (CPC): \"}),\"the price you pay for each time a user clicks on your link on the SERP in case you run Google Ads for that key word.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Paid Difficulty (PD/PPD):\"}),\" the difficulty for Search Ads, yes, search ads have to compete with other ads as well.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Estimated Visits per Month (EV):\"}),\" the number of times users are expected to visit your site through that keyword. You can see competitor\u2019s websites with high EV to analyse why they can attract so many visitors and how you can improve.\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Keyboard\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,HcvFCX1k4WTOUrpcPHMZirFjxA.jpg?originalFilename=Keyboard.jpg\",src:\"https://framerusercontent.com/images/HcvFCX1k4WTOUrpcPHMZirFjxA.jpg\",srcSet:\"https://framerusercontent.com/images/HcvFCX1k4WTOUrpcPHMZirFjxA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/HcvFCX1k4WTOUrpcPHMZirFjxA.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the types of keywords?\"}),/*#__PURE__*/e(\"p\",{children:\"There\\xa0are\\xa0four types of search\\xa0terms. Broad. Broad keywords are considered the default keyword type. Broad match modifiers are keywords with a '+' in them. Phrases are keywords that are put in \\\"quotations.\\\"\\xa0And finally, Exact.\"}),/*#__PURE__*/e(\"h3\",{children:\"How do you use keywords?\"}),/*#__PURE__*/e(\"p\",{children:\"It's a good idea to use your main keyword in the first couple of sentences of your text. Next, use the variations of that word throughout the content. The best practice is to include LSI Keywords rather than the exact ones every time.\"}),/*#__PURE__*/e(\"h3\",{children:\"Can you use phrases?\"}),/*#__PURE__*/e(\"p\",{children:\"When the first search engines were launched many users used single words for their searches due to relatively simple algorithms. These days, however, large key phrases with at\\xa0least\\xa0two or more\\xa0words\\xa0are now supported\\xa0by\\xa0search\\xa0engines.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the difference between keywords and keyphrases?\"}),/*#__PURE__*/e(\"p\",{children:\"The only obvious difference between them is that keywords are single words, while keyphrases are made up of a few words.\"}),/*#__PURE__*/e(\"h3\",{children:\"How many keywords should you target?\"}),/*#__PURE__*/e(\"p\",{children:\"It's a good idea for most small businesses to start with about 5 keywords with about 100+ monthly search volume each. That might not seem a lot, but targeting 5 keywords doesn't mean that your website will only rank for these 5 keywords and none other.\"}),/*#__PURE__*/e(\"h3\",{children:\"How do I find my LSI keywords?\"}),/*#__PURE__*/e(\"p\",{children:'Search\\xa0engines\\xa0are one of the easiest ways to find LSI Keywords. You can find relevant LSI Keywords\\xa0and search terms\\xa0by\\xa0typing\\xa0a\\xa0specific\\xa0phrase\\xa0in\\xa0the\\xa0search\\xa0box. If you\\xa0search\\xa0for\\xa0the term\\xa0\"Website\", you will find LSI keywords like \"website builder\" or \"website design,\" for instance.'}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help Planning SEO Strategy in Thailand?\"}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need help with SEO Marketing? Our team at Sphere Agency is here to help you optimize your website for the highest ranking on Google. Check out our \",/*#__PURE__*/e(a,{href:{webPageId:\"Kx56vdYNM\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"SEO Services\"})}),\" for more information and \",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"contact us\"})}),\" today.\"]})]});export const richText1=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Search marketing is a great marketing strategy for businesses that aim to attract user attention, drive traffic, and grow their business with their company website. But search optimization can be a challenging strategy to manage if you do not know how to distinguish between SEM and SEO.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"These two terms (both acronyms) may appear identical, but actually, they are two very different digital marketing approaches. They are often used interchangeably without a clear understanding of how they are related and how they differ.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is Search Marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"First, you need to understand the terminology for this digital marketing branch. So let\u2019s start with definitions of search marketing.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Search marketing\"}),\"\\xa0refers to any strategy that helps a brand gain attention by appearing on\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"search engine results pages (SERPs)\"}),\". It includes efforts to get higher rankings and increase search visibility so you can drive more traffic to a website or specific web pages.\"]}),/*#__PURE__*/e(\"p\",{children:\"There are two major categories in search marketing:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"SEO is an 'organic' search marketing strategy.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"SEM is a 'paid' search marketing strategy.\"})}),/*#__PURE__*/e(\"p\",{children:\"While they are different but closely related, utilizing both strategies will benefit your digital marketing plan in the long run. Most importantly, SEO is essential to do SEM properly.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"SEO\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"SEO\"}),\"\\xa0stands for\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Search Engine Optimization\"}),\", the practice of increasing targeted\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"ORGANIC\"}),\"\\xa0traffic to your website through Google search results. It is entirely about improving the website rank in the Search Engine Results Pages (SERPs).\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"SEO companies do this by creating high-quality content, optimizing the website using specific keywords, and building backlinks. SEO includes numerous tactics that can help a brand increase its search rankings. Generally, we divide SEO techniques into three categories.\"}),/*#__PURE__*/t(\"p\",{children:[\"We have discussed SEO in more detail in a previous article. Check out\\xa0\",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"what-is-seo\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"nL4P9RrKK\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"What is SEO? Why Search Engine Optimization Matters In 2023.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"SEM\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"SEM\"}),\"\\xa0stands for\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"search engine marketing.\"}),\"\\xa0A part of search marketing that uses\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"PAID\"}),\"\\xa0tactics to gain visibility in SERPs. A paid SEM strategy includes both setting up and optimizing ads as well as setting a budget that pays for the placement of ads.\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"This strategy is often referred to as paid search or pay-per-click (PPC) marketing.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"However, your ad copy and targeting optimization must align with keywords that match your targetted search queries, allowing your ads to show up in relevant search engine results pages (SERPs).\",/*#__PURE__*/e(\"strong\",{children:\"\\xa0\"}),\"To that end, marketers using SEM must tap into both SEO \u2014 for keyword strategy and having high-quality content \u2014 and PPC ads to target potential buyers and drive traffic. You could say SEO is a component of SEM.\"]}),/*#__PURE__*/e(\"img\",{alt:\"SEM vs SEO On Google\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QFJ20Jy68JPEHqubfxdiwNH5yDM.jpg?originalFilename=Search-Engine.jpg\",src:\"https://framerusercontent.com/images/QFJ20Jy68JPEHqubfxdiwNH5yDM.jpg\",srcSet:\"https://framerusercontent.com/images/QFJ20Jy68JPEHqubfxdiwNH5yDM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/QFJ20Jy68JPEHqubfxdiwNH5yDM.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"The Similarities Between SEM And SEO\"}),/*#__PURE__*/e(\"h3\",{children:\"Both aim to make a brand appear in search results.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"One of the basics is that they aim to help a brand appear in top positions on SERPs. Their goal is to help a brand show up in search results when users search for specific keywords related to the industry, business, or offerings.\"}),/*#__PURE__*/e(\"h3\",{children:\"Both aim to drive more traffic to a website.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The goal of both is to gain visibility on SERPs, but more importantly, to drive traffic to a website. Each strategy employs tactics to increase click-through rates (CTR) and get more users to click on the search results.\"}),/*#__PURE__*/e(\"h3\",{children:\"Both require knowing your audience.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You must have a good understanding of your audience and their behaviour to succeed in both SEO and SEM. By using buyer personas and psychographic segmentation, you can get to know your audience, discover what their needs are, and what they are searching for. Then you can create valuable content that shows up when they go looking for solutions related to your brand.\"}),/*#__PURE__*/e(\"h3\",{children:\"Both use keyword research to uncover popular search terms.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The first step for both SEM and SEO is performing keyword research to identify the best keywords to target. The research includes looking at keyword popularity to determine the top keywords or buying keywords that your ideal audience searches for. It also includes looking at keyword competition to see what other brands are targeting the same keywords and determining what you will need to do to compete with those other companies.\"}),/*#__PURE__*/e(\"h3\",{children:\"Both target specific keywords.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Both strategies focus on targeting specific keywords that are identified during keyword research. At the core of each tactic are keywords.\"}),/*#__PURE__*/e(\"h3\",{children:\"Both require testing and continual optimization.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When comparing SEM vs. SEO, you should know that neither is a strategy that you can set and forget. Both require continual testing, monitoring, and optimization to increase performance.\"}),/*#__PURE__*/e(\"img\",{alt:\"Search Marketing Team\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,gAssrSLjhwq8kp8QukC2D2DuNY.jpg?originalFilename=Search-Marketing.jpg\",src:\"https://framerusercontent.com/images/gAssrSLjhwq8kp8QukC2D2DuNY.jpg\",srcSet:\"https://framerusercontent.com/images/gAssrSLjhwq8kp8QukC2D2DuNY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/gAssrSLjhwq8kp8QukC2D2DuNY.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"The Differences Between SEM and SEO\"}),/*#__PURE__*/e(\"h3\",{children:\"SEM search placements include an \u201CAd\u201D designation.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"SEO does not. Search results that appear as a result of SEM or SEO look different on SERPs. Paid ads that receive placement through SEM tactics are often identified as an ad (e.g., by an icon appearing next to the placement), whereas the search results that appear as a result of organic SEO are not marked in such a manner.\"}),/*#__PURE__*/e(\"h3\",{children:\"SEM search results have ad extensions.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"SEO search results have featured snippets. When comparing SEM vs. SEO, you\u2019ll also find differences in the appearance of the search results. SEM search results may include ad extensions, which can add on additional links, phone numbers, and callouts. On the other hand, SEO results may appear with featured snippets in search.\"}),/*#__PURE__*/e(\"h3\",{children:\"You pay each time a user clicks on an SEM result.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You pay nothing when a user clicks on an SEO result. SEM results are paid placements, and your brand is charged each time a user clicks on the result. Therefore, you must have a budget for continually showing SEM ads and using this form of PPC lead generation. On the flip side, you are never charged when a user clicks on an organic search result.\"}),/*#__PURE__*/e(\"h3\",{children:\"SEM results show to a select target audience.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"SEO results do not. While successful SEO and SEM strategies are driven by a plan to connect with a select audience, you can only specify that target audience through SEM. Through SEM, you can (depending on the publisher) select what audiences you want to see in the search results by assigning filters based on age, location, income, habits, and more. Through SEO, you cannot specifically choose who will see your search results.\"}),/*#__PURE__*/e(\"h3\",{children:\"The impact of SEM is immediate. SEO takes time.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Through paid SEM ads, you can start to put your results in front of audiences with just a few clicks. As soon as you launch a campaign, your ads start showing in SERPs. At any time, you can turn ads on to increase visibility or turn them off to stop showing. Conversely, SEO is something that you acquire over time and typically over a long time. It can take months of implementing an SEO strategy before a brand begins to rank on search engines.\"}),/*#__PURE__*/e(\"h3\",{children:\"SEM is better for testing than SEO.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Because you can immediately turn SEM paid ads off and on, it\u2019s a great strategy for testing. You can quickly revise your ad copy, target new audiences, and change landing page content to test your new tactics. This flexibility allows you to see differences in your strategies immediately. You cannot accomplish this through SEO, as it would take too much time to make changes and monitor differences in results.\"}),/*#__PURE__*/e(\"h3\",{children:\"SEO adds value over time.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"SEM does not. SEM is only active as long as you pay for your results to show. As soon as you turn off your ads, your SEM strategy is over. SEO is the opposite. SEO strategy grows and compounds over time and leaves lasting results.\"}),/*#__PURE__*/e(\"h3\",{children:\"SEO has a higher click-through rate (CTR) than SEM if you can get to the top. \"}),/*#__PURE__*/e(\"p\",{children:\"The first few organic search results typically have the highest CTRs. So if you can get to the top, you can likely outperform SEM ads. But if you appear on the second page of results or lower, you can probably get more clicks through SEM.\"}),/*#__PURE__*/e(\"h2\",{children:\"Which is Right For My Brand?\"}),/*#__PURE__*/e(\"p\",{children:\"Taking all of these similarities and differences into account, how do you decide whether SEO or SEM is better for your business? Obviously, a successful SEM plan requires an elaborate SEO strategy, so neither one is better than the other, rather, both of them complement each other. The best choice is to invest in both, but that is usually not an option for small businesses. So which should you choose? Before you can answer that question, consider the following:\"}),/*#__PURE__*/e(\"h3\",{children:\"What Are Your Goals?\"}),/*#__PURE__*/e(\"p\",{children:\"Before deciding between SEO vs SEM to focus on, it is important to\\xa0identify your goals. What does success look like to your business? Surprisingly, many people still fail to have a ready answer to this question.\"}),/*#__PURE__*/e(\"p\",{children:\"Many businesses start investing in SEO or SEM because everyone says it's an important channel to come across to promote their products and services. However, if your campaign goals don\u2019t deliver what your business needs, you might as well be throwing your money away. It's mostly true that SEO or SEM can draw visitors to your site. But it's no use getting lots of traffic\\xa0if that traffic isn\u2019t completing your business goal.\"}),/*#__PURE__*/e(\"p\",{children:\"Most of the time, if your current goal is to build brand awareness and bring website traffic\u2014but not necessarily sales\u2014search engine optimization (SEO) is the right one to pick. If you\u2019re in urgent need of sales\\xa0now, however, search engine marketing (SEM) is your best friend.\"}),/*#__PURE__*/e(\"h3\",{children:\"What\u2019s a New Customer Worth?\"}),/*#__PURE__*/e(\"p\",{children:\"Both SEO and SEM are an investment. While organic clicks are technically \u201Cfree\u201D, you still invest a lot of time, effort and money into getting clicks from search engine optimization. So, before you invest in either SEM or SEO, you need to make sure that your investment will pay off. Carefully calculate the lifetime value of a new customer and compare it will the cost it takes to maintain them.\"}),/*#__PURE__*/e(\"p\",{children:\"As a general rule of thumb, if every $1 you spend on SEM will produce at $3 of new lifetime revenue, you should consider investing in search engine marketing. Your campaigns will probably be break-even from the beginning, and age better with time.\"}),/*#__PURE__*/e(\"p\",{children:\"On the other hand, if it looks like you won\u2019t be able to make 3 times the amount spent on SEM, search engine optimization is probably a better option for your business. It would not return as fast, but it's more budget-efficient in the long run.\"}),/*#__PURE__*/e(\"h3\",{children:\"How Much Can I Afford?\"}),/*#__PURE__*/e(\"p\",{children:\"The above rule of thumb assumes that you can invest enough money to actually make your marketing plans work.\\xa0Unfortunately, many businesses start off with a small budget and big expectations, which is rarely a winning combination.\"}),/*#__PURE__*/t(\"p\",{children:[\"Generally speaking,\\xa0\",/*#__PURE__*/e(a,{href:\"https://ahrefs.com/blog/seo-pricing/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"a good small business SEO budget should typically be around $1,000-2,000/month\"})}),\". While a good SEM budget starts at around $7,500/month.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Depending on your industry, you can see some success with a smaller budget, but you typically get what you pay for. If you can\u2019t afford to do SEM right, you can end up wasting money on a marketing channel that\\xa0\",/*#__PURE__*/e(\"em\",{children:\"should\"}),\"\\xa0produce profitable results, but doesn\u2019t\u2014simply because you can\u2019t afford to invest enough money.\"]}),/*#__PURE__*/e(\"h3\",{children:\"How Soon Do I Need Results?\"}),/*#__PURE__*/e(\"p\",{children:\"This is the most important question in the SEM vs SEO debate. Successful SEO takes time, maybe weeks, even months. But you can get a successful SEM campaign up and running immediately. \"}),/*#__PURE__*/e(\"p\",{children:\"If you can wait 3-6 months for the campaign to really pick its pace, good SEO will generate much cheaper leads than SEM. However, if you are in a dire need of results, SEM is the better option. At the end of the day, that\u2019s how search engine marketing works, you pay to win.\"}),/*#__PURE__*/t(\"p\",{children:[\"Even if you have the time to wait for SEO to grow, you may still want to\\xa0\",/*#__PURE__*/e(a,{href:\"https://moz.com/blog/headsmacking-tip-6-test-with-paid-search-before-you-target-with-seo\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"use SEM to test the viability of your SEO plan\"})}),\". If search engine marketing ads in the space you\u2019re trying to enter don\u2019t yield compelling results, SEO probably won\u2019t either.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Website Analytics\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,L84cDgpuCQj0w3TgxY0NkKaAI8I.jpg?originalFilename=Website-Analytics.jpg\",src:\"https://framerusercontent.com/images/L84cDgpuCQj0w3TgxY0NkKaAI8I.jpg\",srcSet:\"https://framerusercontent.com/images/L84cDgpuCQj0w3TgxY0NkKaAI8I.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/L84cDgpuCQj0w3TgxY0NkKaAI8I.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Our Approach: Invest in Both\"}),/*#__PURE__*/e(\"h3\",{children:\"Focus On SEO First\"}),/*#__PURE__*/e(\"p\",{children:\"SEO sets the foundation for SEM through quality content that your clients find helpful. Without SEO content optimized for search, SEM efforts may be in vain due to poor website quality. This makes gaining visibility on SERPs extremely difficult as a result.\"}),/*#__PURE__*/e(\"p\",{children:\"Organic SEO helps build search authority, but it\u2019s essential to consistently create quality content and share it on various channels. You need to have something for which people will find worthy of searching.\"}),/*#__PURE__*/e(\"h3\",{children:\"When To Shift Focus To SEM?\"}),/*#__PURE__*/e(\"p\",{children:\"Are you just launching your company\u2019s website and building your first online effort to promote your product or service? Then you\u2019ll likely need immediate visibility in search until you gain your organic authority. You\u2019ll be able to achieve this with a strategic PPC campaign. But of course, you can\u2019t always rely on PPC in the long term. You need to create quality content that visitors will want to engage with once they get to your website.\"}),/*#__PURE__*/e(\"p\",{children:\"Evaluate what\u2019s best for your specific needs, but make sure you fully understand the differences between SEM and SEO and how you\u2019ll maintain your efforts going forward.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the 5 most commonly used search engine?\"}),/*#__PURE__*/t(\"p\",{children:[\"The most commonly used 5 search engines in the world are Google, Bing, Yandex, Yahoo, and Baidu Yandex respectively, according to \",/*#__PURE__*/e(a,{href:\"https://gs.statcounter.com/search-engine-market-share\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"StatCounter\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"What does PPC means?\"}),/*#__PURE__*/e(\"p\",{children:\"A pay-per-click (PPC) model\\xa0is online advertising in which an advertiser pays a platform every time an advertisement link is\\xa0clicked on. It's known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines and social media platforms.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is Google Ads PPC?\"}),/*#__PURE__*/e(\"p\",{children:\"Google Ads is\\xa0Google's pay-per-click (PPC) advertising solution. Businesses and website owners\\xa0can\\xa0bid on the chance to show\\xa0their\\xa0ads next to searches on Google.com, right when people are looking for what\\xa0they\\xa0have to offer\"}),/*#__PURE__*/e(\"h3\",{children:\"Can I do SEO on my own?\"}),/*#__PURE__*/e(\"p\",{children:\"Yes, you can do SEO marketing on your own. Like any other form of online marketing, anyone can learn how to do SEO for their business with the right amount of research and lots of practice.\"}),/*#__PURE__*/e(\"h3\",{children:\"Do I have to pay for SEO?\"}),/*#__PURE__*/e(\"p\",{children:\"Search listings on Google are free, and no one can pay for a better ranking because of the commitment to keeping search content useful and trustworthy.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is SEO Marketing difficult to do?\"}),/*#__PURE__*/e(\"p\",{children:\"SEO in itself could be easier than you thought. Still, you should not underestimate the amount of time and effort it will take to get your website ranked. Don't expect to climb the ranks on a national scale if you only spend a few minutes a day. Digital marketing requires constant performance analytics, and so does SEO.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help Planning Search Marketing Strategy for your brand?\"}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need help with SEM and SEO Marketing? Sphere Agency is here to help you optimize your website for the highest ranking on Google. Check out our\\xa0\",/*#__PURE__*/e(a,{href:{webPageId:\"Kx56vdYNM\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"SEO Services\"})}),\"\\xa0for more information and\\xa0\",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"contact us\"})}),\"\\xa0today.\"]})]});export const richText2=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"With\\xa0\",/*#__PURE__*/e(a,{href:\"https://www.emarketer.com/content/more-product-searches-start-on-amazon\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"35% of product searches\"})}),\"\\xa0starting on Google, and the average Google search lasting\\xa0\",/*#__PURE__*/e(a,{href:\"https://moz.com/blog/state-of-searcher-behavior-revealed\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"only a minute\"})}),\", it's crucial your business's product or service appear at the top of a search engine result page (SERP) when a user is searching for it. With millions of businesses out there all competing for the same eyeballs, it\u2019s never been more important to advertise online, and SEM is the most effective way to promote your products and grow your business.\"]}),/*#__PURE__*/e(\"p\",{children:\"In this article, we will introduce you to the basics of SEM and how it could benefit your business.\"}),/*#__PURE__*/e(\"img\",{alt:\"Google\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Theg1SEOytRF1agY2jQyCdge2TU.jpg?originalFilename=Google.jpg\",src:\"https://framerusercontent.com/images/Theg1SEOytRF1agY2jQyCdge2TU.jpg\",srcSet:\"https://framerusercontent.com/images/Theg1SEOytRF1agY2jQyCdge2TU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Theg1SEOytRF1agY2jQyCdge2TU.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"What is SEM?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"SEM \"}),\"stands for Search Engine Marketing. It is a type of online marketing that uses PAID tactics to gain visibility on search engine result pages (SERPs). A paid SEM strategy includes purchasing and optimizing ads on search engines as well as setting a budget that pays for the placement of ads. Not to be confused with SEO, which is another branch of search marketing. We have discussed the similarities and differences between these two terms in our \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"sem-seo-difference\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"ztfjPC7c3\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"previous articles here.\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Search Engine Marketing\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,RFFqFiK6Fbvfa9CR3IDSmmDL9I.jpg?originalFilename=seo1-6-1.jpg\",src:\"https://framerusercontent.com/images/RFFqFiK6Fbvfa9CR3IDSmmDL9I.jpg\",srcSet:\"https://framerusercontent.com/images/RFFqFiK6Fbvfa9CR3IDSmmDL9I.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/RFFqFiK6Fbvfa9CR3IDSmmDL9I.jpg 928w\"}),/*#__PURE__*/t(\"p\",{children:[\"With SEM tactics, brands conduct keyword research and create campaigns that target the most relevant keywords for their industry, products, or services. When users search for those keywords, they see the custom ads at the top or bottom of SERPs. The brand is charged each time a user clicks on the ad. That is why this strategy is often referred to as \",/*#__PURE__*/e(\"strong\",{children:\"paid search \"}),\"or \",/*#__PURE__*/e(\"strong\",{children:\"pay-per-click (PPC) marketing\"}),\". Google Ads (formerly Google Adwords) is the most commonly used search provider for this strategy.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"SEM\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,RFFqFiK6Fbvfa9CR3IDSmmDL9I.jpg?originalFilename=seo1-6-1.jpg\",src:\"https://framerusercontent.com/images/RFFqFiK6Fbvfa9CR3IDSmmDL9I.jpg\",srcSet:\"https://framerusercontent.com/images/RFFqFiK6Fbvfa9CR3IDSmmDL9I.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/RFFqFiK6Fbvfa9CR3IDSmmDL9I.jpg 928w\"}),/*#__PURE__*/e(\"h3\",{children:\"Here are some of the basics for a successful SEM strategy:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Conduct Keyword Research\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Launch Google ads campaigns with a specific target audience in mind\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create ad groups that consist of target keyword variations\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Write compelling and relevant ad copy using those selective keywords\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set an ad budget\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Monitor metrics like clicks, impressions, click-through rates, and average cost-per-click\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create retargeting audiences\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Develop targeted social media ads on appropriate networks, such as LinkedIn\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Benefits of Search Engine Marketing (SEM)\"}),/*#__PURE__*/e(\"p\",{children:\"Search Engine Marketing \u2013 SEM can help you build a strong presence on Google search, enabling you to fully reach your business objectives. Here are some reasons why Paid Search Ads are one of the most valuable tools for any business.\"}),/*#__PURE__*/e(\"h3\",{children:\"Reach Your Clients Instantly\"}),/*#__PURE__*/e(\"p\",{children:\"SEM is often used as a short-term strategy to quickly gain visibility for your products or services. Paid search ads can give you fast results as they allow you to reach your target customers almost instantly, compared to SEO which could take months.\"}),/*#__PURE__*/e(\"h3\",{children:\"Increase Brand Awareness\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://ads.google.com/home/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Google SEM\"})}),\" \",/*#__PURE__*/e(\"strong\",{children:\"Search Engine Marketing\"}),\" allows brands to expose their name either in the ad\u2019s headlines, description, display URL or extension links. Therefore, these paid search ads contribute to high brand awareness, especially that they often appear on top of Google search results.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Increase Traffic Through Ad Visibility\"}),/*#__PURE__*/e(\"p\",{children:\"Search Ads generally have high visibility since they appear on top of the first Search Engine Result Page (SERP), above the organic results. With the right budget, optimized bidding and appealing ad copy, you can ensure high ads visibility and therefore drive traffic to your website.\"}),/*#__PURE__*/e(\"h3\",{children:\"Simple Implementation and Management\"}),/*#__PURE__*/e(\"p\",{children:\"Paid search ads can be created and managed pretty easily. Google Ads and other search ads platforms allow setting up a schedule for each of your campaigns, which means you can start and stop your ads at any time you want. It is also simple to set up a specified budget and designate the performance speed of your campaigns accordingly. This can help you optimize your ads and bring more traffic to your business in a short period of time with minimum budget.\"}),/*#__PURE__*/e(\"h3\",{children:\"Optimize Ads For The Right Target\"}),/*#__PURE__*/e(\"p\",{children:\"SEM is an effective way for brands to reach a specific audience based on their search intents. You can optimize your ads to appear only to consumers who are searching using the keywords closely related to your products or services. Choosing the right keywords can broaden the chances for your ads to reach the right target.\"}),/*#__PURE__*/e(\"h3\",{children:\"Toggle Keyword Match Types\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://ads.google.com/home/tools/keyword-planner/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Google\u2019s keywords planner\"})}),\" tool helps you determine the most popular keywords used to search for your business. Google ads offer you multiple keywords matching types i.e. broad match, exact match, etc. based on which your ads will be served to users. By using these specific keywords in your campaigns, you can make sure that your ads reach the right audience.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Location-based Search Ad Targeting\"}),/*#__PURE__*/e(\"p\",{children:\"SEM offers you the option to target audiences based on their location. Advertisers can create ads in different languages and decide where they should appear based on the user\u2019s geolocation; you can specify the country, the city and even a specific region anywhere in the world.\"}),/*#__PURE__*/e(\"h3\",{children:\"Pay Only Per Action\"}),/*#__PURE__*/e(\"p\",{children:\"Your Google Search ads can be created for free, and you will only pay when someone clicks on your ad. This means that you can get free visibility and brand awareness on search engines and only get charged when somebody clicks on your ad, visiting your website.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Place Your Ads On Competitors\u2019 Keywords\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Every search marketer does this, it is recommended to create search ads that are triggered to appear on your competitors\u2019 related keywords. This will secure your exposure on those keywords and eventually increase the chance to convert clients from competitors to you.\"}),/*#__PURE__*/e(\"h3\",{children:\"Measure Your Performance\"}),/*#__PURE__*/e(\"p\",{children:\"Paid search ads give you the opportunity to test your ads\u2019 performance and measure the results you\u2019ve gathered for each campaign. Google Ads gives you access to in-depth data on the best performing ads in terms of impressions, clicks, Click-Through-Rate (CTR), top performing keywords, etc. Depending on your campaign goals, you can evaluate your performance and identify what you ultimately need to optimize for better performance in the future.\"}),/*#__PURE__*/e(\"img\",{alt:\"Google SEM\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,BqsBzrBIa9lOZP0mzjkI0rPNnU.jpg?originalFilename=Google-SEM.jpg\",src:\"https://framerusercontent.com/images/BqsBzrBIa9lOZP0mzjkI0rPNnU.jpg\",srcSet:\"https://framerusercontent.com/images/BqsBzrBIa9lOZP0mzjkI0rPNnU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/BqsBzrBIa9lOZP0mzjkI0rPNnU.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What is SEM vs SEO?\"}),/*#__PURE__*/e(\"p\",{children:\"The main difference between the two is that SEM drives traffic through paid advertisements, while SEO drives, monitors, and analyzes organic (unpaid) traffic. SEO is often considered the better marketing approach for long-term results. It's possible to get free traffic and take advantage of SEO. Whereas SEM only works when you pay.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is SEO better than SEM?\"}),/*#__PURE__*/e(\"p\",{children:\"SEM offer more immediate results than SEO since you can create advertising campaigns almost instantly and start getting targeted traffic. While SEO more\\xa0likely will give you good rankings and traffic if\\xa0you\\xa0are willing to wait\\xa0a\\xa0long\\xa0time.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the most popular Search Engine Marketing Platforms?\"}),/*#__PURE__*/e(\"p\",{children:\"The most popular platform to do SEM is Google Ads, while Bing Ads and Yahoo Search Ads are other ones available to use. Facebook Ads and other social media ad platforms, for example, are pay-per-click platforms that do not fall under the SEM category.\"}),/*#__PURE__*/e(\"h3\",{children:\"What PPC means?\"}),/*#__PURE__*/e(\"p\",{children:\"A pay-per-click (PPC) model\\xa0is online advertising in which an advertiser pays a platform every time an advertisement link is\\xa0clicked on. It's known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines and social media platforms.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is Google Ads PPC?\"}),/*#__PURE__*/e(\"p\",{children:\"Google Ads is\\xa0Google's pay-per-click (PPC) advertising solution. Businesses and website owners\\xa0can\\xa0bid on the chance to show\\xa0their\\xa0ads next to searches on Google.com, right when people are looking for what\\xa0they\\xa0have to offer\"}),/*#__PURE__*/e(\"h3\",{children:\"Is Google Ads free?\"}),/*#__PURE__*/e(\"p\",{children:\"Signing up for an account is free. You\\xa0won't\\xa0pay\\xa0until\\xa0your customers take action, like when they click\\xa0on\\xa0your ad to\\xa0go\\xa0to your website.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help Planning Search Engine Marketing Strategy for your brand?\"}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need help with Search Engine Marketing? Sphere Agency is here to help you gain traffic to your brand website and grow your business with strategic SEM plans. Check out our \",/*#__PURE__*/e(a,{href:{webPageId:\"nicmzfCrB\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Google Ads Services\"})}),\" for more information and \",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"contact us\"})}),\" today.\"]})]});export const richText3=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.semrush.com/blog/google-search-statistics/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"With 49% of product searches starting on Google\"})}),\", and the average Google search lasting \",/*#__PURE__*/e(a,{href:\"https://moz.com/blog/state-of-searcher-behavior-revealed\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"only a minute\"})}),\", it's crucial your business's product or service appear at the top of a search engine result page (SERP) when a user is searching for it. You can\u2019t really rely solely on organic SEO, especially when other businesses are paying to ensure their products appear above your ads. If this is the case for your business, it's critical to invest in an SEM strategy.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Previously, we introduced you to the basics and benefits of Search Engine Marketing (SEM). If you have not read it, check out \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"what-is-sem\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"d2tAP2N92\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:'\"What is Search Engine Marketing (SEM)? Why It\\'s Important For Business?\"'})}),\". In this article, we will explain the basic mechanics of SEM and how to successfully execute a well-thought-out plan.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Google SEM\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,BqsBzrBIa9lOZP0mzjkI0rPNnU.jpg?originalFilename=Google-SEM.jpg\",src:\"https://framerusercontent.com/images/BqsBzrBIa9lOZP0mzjkI0rPNnU.jpg\",srcSet:\"https://framerusercontent.com/images/BqsBzrBIa9lOZP0mzjkI0rPNnU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/BqsBzrBIa9lOZP0mzjkI0rPNnU.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"How Search Engine Marketing Works\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://moz.com/learn/seo/search-engine-marketing#:~:text=SEM%20typically%20involves%20using%20paid,services%2C%20or%20content%20being%20offered\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Search Engine Marketing\"})}),\" is also known as pay-per-click (PPC) marketing. However, paid advertising on Google isn\u2019t as simple as saying, \u201CI want to pay X for every click.\u201D SEM revolves around the keyword auction process.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Search engine marketers bid on specific keywords to have their ads show up when potential customers search for those keywords on Google. Unfortunately that in your industry alone, for example, you\u2019re not the only business out there that wants clicks from people searching for what you\u2019re selling. To make sure that your ads are seen, you have to outbid the competition.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Keyword Auction Process\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://support.google.com/google-ads/answer/142918?hl=en\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"The keyword auction process\"})}),\" is more or less like any other auction you\u2019re familiar with. Basically, you pick the keywords on which you want to run ads and enter the maximum amount you are willing to pay for a click. That maximum amount is your \u201Cbid\u201D for that keyword.\"]}),/*#__PURE__*/e(\"p\",{children:\"When someone searches for queries that include one of your target keywords, The search engine compares all of the bids on that keyword and decides what order ads are displayed to users depending on their maximum bid AND the quality of their ads.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Google also takes the relevance and quality of your ads into account when deciding where your ad will rank. They also take into account how well your ads and landing page match the intent of a search. So, if you manage to create high-quality ads, you can potentially rank higher than your competitors and pay less per click as well!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After your ads have been placed on their rank according to these factors, it\u2019s up to your ad to catch a potential customer\u2019s attention and convince them to click.\"}),/*#__PURE__*/e(\"h3\",{children:\"Quality Score\"}),/*#__PURE__*/e(\"p\",{children:\"Google Ads as a platform needs its users to trust their search engine to guide them to relevant content. When it comes to PPC advertising, Google has its neck on the line for the advertisers. If your ad gets a lot of traffic but your website fails to deliver, that violates users\u2019 trust. However, to make money, Google needs marketers to pay for clicks, so they have to risk that some ads will disappoint the users.\"}),/*#__PURE__*/e(\"p\",{children:\"To moderate this risk, search engines assign a quality score to your SEM ads. The purpose of the quality score is to encourage advertisers to manage user trust. High quality scores mean that your advertising fits the search engine\u2019s rules and objectives, a low score means you are violating user trust.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://support.google.com/google-ads/answer/6167118?hl=en\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Quality scores\"})}),\" range from one to ten where ten is the best. When your keyword is up in the auction, the search engine adjusts your maximum bid based on your quality score. If your ad is good, the search engine offers you a lower cost-per-click. If your ad is bad, it punishes you to the point where you should remove or change the ad. But even if you leave the ad running, Google just charges you a higher cost for the low quality score to offset their risk of losing some user confidence.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Google Search Engine Marketing\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eU44vCJnAyblaKzDGXTyn30azMM.jpg?originalFilename=Google-Search-Engine-Marketing.jpg\",src:\"https://framerusercontent.com/images/eU44vCJnAyblaKzDGXTyn30azMM.jpg\",srcSet:\"https://framerusercontent.com/images/eU44vCJnAyblaKzDGXTyn30azMM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/eU44vCJnAyblaKzDGXTyn30azMM.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Build a Solid Search Marketing Strategy\"}),/*#__PURE__*/e(\"h3\",{children:\"Developing a PPC Ad Plan\"}),/*#__PURE__*/e(\"p\",{children:\"The first step to any successful search engine marketing campaign will always be to plan. Strategically documenting the process is essential to make sure everyone\u2019s on the same page and that overall campaign progress can be measured.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are the basic steps you\u2019ll need to cover in your SEM plan:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Defining goals\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Assessing the competition\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Selecting SEM platform\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Researching keyword\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Setting a budget\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Writing the ad copy\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Tracking and optimizing\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"SEM Platforms\"}),/*#__PURE__*/e(\"p\",{children:\"An SEM platform is a search engine where a brand can place search ads that are displayed when users perform a search. The most common SEM platforms are Google and Bing.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://ads.google.com/home/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Google Ads\"})}),\" is the most widely used SEM platform. Billions of Google searches are performed a day, so it can help you get in front of the largest online audience.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://bingads.microsoft.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Bing Ads\"})}),\" claims to connect with \",/*#__PURE__*/e(a,{href:\"https://bingads.microsoft.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"3 million searchers that Google can\u2019t reach\"})}),\". By serving ads on partner sites such as Yahoo and MSN, Bing Ads help you connect with searchers who aren\u2019t exclusively using Google for search.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"SEM Keyword Research\"}),/*#__PURE__*/t(\"p\",{children:[\"Search marketers need to conduct keyword research to decide which keywords to use in their ads campaigns. We have discussed keyword research for SEO in \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"keyword-research\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"bPBWB17cz\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"this previous article\"})}),\", but the same principles apply to SEM.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"First, list down some keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. You can use one of many Keyword Research tools out there on the internet to make it easier to come up with some decent keywords.\"}),/*#__PURE__*/e(\"p\",{children:\"Simply enter a keyword that\u2019s relevant to your business or service, and see related keyword suggestion ideas that can form the basis of various search engine marketing campaigns.\"}),/*#__PURE__*/e(\"h3\",{children:\"Creating Search Ad Copy\"}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019ve selected the best keywords to target, the next step is to convince them into clicking on your ad. This is where you need a bit of persuasive skill, so it definitely pays to be a good copywriter.\"}),/*#__PURE__*/e(\"p\",{children:\"Copy is the first thing a user sees when they\u2019re exposed to a search ad, and first impressions are incredibly important for businesses because they can mean the difference between establishing a positive relationship and losing that visitor\u2019s interest for good.\"}),/*#__PURE__*/t(\"p\",{children:[\"Always make sure your ad copy is relevant to the keyword you\u2019re targeting. When people use search engines, they \",/*#__PURE__*/e(a,{href:\"https://www.mediapost.com/publications/article/285059/why-our-brains-are-blocking-ads.html\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"naturally filter out\"})}),\" and ignore ads that aren\u2019t relevant to them. They\u2019ll do the same to you if your ad copy doesn\u2019t match their search intent.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Optimizing Paid Search Campaigns\"}),/*#__PURE__*/e(\"p\",{children:\"SEM campaign optimization efforts shouldn\u2019t be restricted to any one point in time. Testing and optimizing is an ongoing process that needs to be addressed regularly so your strategies remain competitive.\"}),/*#__PURE__*/e(\"p\",{children:\"There are several areas where optimization efforts can have very positive effects on your campaign. Things to pay attention to are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Search ad account structure\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keyword list expansion\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Negative keywords\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bidding strategies\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Audience targeting strategies\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Each of these aspects can always be further optimized, no matter how much you\u2019ve improved your strategy in the past. The thing about SEM (and most other marketing strategies) is that it\u2019s definitely not set and forget.\"}),/*#__PURE__*/e(\"h3\",{children:\"Account and Campaign Structure\"}),/*#__PURE__*/e(\"p\",{children:\"In theory, you could group all of your keywords together in a single bucket and display one ad for the aggregate lot. But your budget would be eaten up by a handful of high-volume keywords, and your quality score would go down. That's why structuring your Google Ads account properly is so important.\"}),/*#__PURE__*/e(\"p\",{children:\"There are several levels for Google Ads campaign organization:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ad - The copy that's displayed for the keywords you've chosen.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keywords - The queries you're bidding on.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ad Group - Sets of like keywords grouped by theme.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Campaign - Highest level for managing ad groups.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"At each level, you'll be able to determine what's working and not working, making you more informed about the performance and how your money is being spent.\"}),/*#__PURE__*/e(\"h3\",{children:\"Measuring SEM Campaign Performance\"}),/*#__PURE__*/e(\"p\",{children:\"Like any other marketing function, SEM is built on the fundamental cycle of Plan, Execute, Review, and Optimize. Campaign tracking is absolutely crucial for any PPC effort because of how easy it is to start throwing money down the drain. Really, really quickly.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CTR (Click-through-rate)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Conversion Rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CPA (Cost-Per-Action)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Quality Score\"})})]}),/*#__PURE__*/e(\"p\",{children:\"How to effectively track your campaign\u2019s performance depends on your overall goal. Once you\u2019ve defined that, it trickles down to what strategies you should be choosing and what metrics to keep an eye on. They\u2019ll most likely include the following:\"}),/*#__PURE__*/e(\"img\",{alt:\"Google\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Theg1SEOytRF1agY2jQyCdge2TU.jpg?originalFilename=Google.jpg\",src:\"https://framerusercontent.com/images/Theg1SEOytRF1agY2jQyCdge2TU.jpg\",srcSet:\"https://framerusercontent.com/images/Theg1SEOytRF1agY2jQyCdge2TU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Theg1SEOytRF1agY2jQyCdge2TU.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What is SEM vs SEO?\"}),/*#__PURE__*/e(\"p\",{children:\"The main difference between the two is that SEM drives traffic through paid advertisements, while SEO drives, monitors, and analyzes organic (unpaid) traffic. SEO is often considered the better marketing approach for long-term results. It's possible to get free traffic and take advantage of SEO. Whereas SEM only works when you pay.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is SEO better than SEM?\"}),/*#__PURE__*/e(\"p\",{children:\"SEM offers more immediate results than SEO since you can create advertising campaigns almost instantly and start getting targeted traffic. While SEO more likely will give you good rankings and traffic if you are willing to wait a long time.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the most popular Search Engine Marketing Platforms?\"}),/*#__PURE__*/e(\"p\",{children:\"The most popular platform to do SEM is Google Ads, while Bing Ads and Yahoo Search Ads are other ones available to use. Facebook Ads and other social media ad platforms, for example, are pay-per-click platforms that do not fall under the SEM category.\"}),/*#__PURE__*/e(\"h3\",{children:\"What does PPC mean?\"}),/*#__PURE__*/e(\"p\",{children:\"A pay-per-click (PPC) model\\xa0is online advertising in which an advertiser pays a platform every time an advertisement link is\\xa0clicked on. It's known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines and social media platforms.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is Google Ads PPC?\"}),/*#__PURE__*/e(\"p\",{children:\"Google Ads is\\xa0Google's pay-per-click (PPC) advertising solution. Businesses and website owners\\xa0can\\xa0bid on the chance to show\\xa0their\\xa0ads next to searches on Google.com, right when people are looking for what\\xa0they\\xa0have to offer\"}),/*#__PURE__*/e(\"h3\",{children:\"Is Google Ads free?\"}),/*#__PURE__*/e(\"p\",{children:\"Signing up for an account is free. You\\xa0won't\\xa0pay\\xa0until\\xa0your customers take action, like when they click\\xa0on\\xa0your ad to\\xa0go\\xa0to your website.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help Planning Search Engine Marketing Strategy for your brand?\"}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need help with Search Engine Marketing? Sphere Agency is here to help you gain traffic to your brand website and grow your business with strategic SEM plans. Check out our \",/*#__PURE__*/e(a,{href:{webPageId:\"nicmzfCrB\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Google Ads Services\"})}),\" for more information and \",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"contact us\"})}),\" today.\"]})]});export const richText4=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"No More Text Percentage Restrictions\"}),/*#__PURE__*/t(\"p\",{children:[\"According to a \",/*#__PURE__*/e(a,{href:\"https://twitter.com/MattNavarra/status/1308439758176161794/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"trusted source\"})}),\", \",/*#__PURE__*/e(a,{href:\"https://twitter.com/MattNavarra\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Matt Navarra\"})}),\", Facebook announced directly to advertisers to inform them of the update as follows:\"]}),/*#__PURE__*/e(\"p\",{children:\"At Facebook, we are constantly improving and refining the best ways to improve the quality of ads on our platform. One of the ways is revisiting the effectiveness and impact of existing ad quality checks.\"}),/*#__PURE__*/e(\"p\",{children:\"As part of this review, we will no longer penalize ads with higher amounts of image text in auctions and delivery.\"}),/*#__PURE__*/e(\"p\",{children:\"As of Sept. 7th, we will begin gradually removing external material and sources that indicate that we enforce high levels of text in images.\"}),/*#__PURE__*/e(\"p\",{children:\"Please note, Advertisers will still need to abide by our ad policies regarding the content of the text. Advertisers are still encouraged to reduce the amount of text with images, as we have found that images with less than 20% text generally perform better.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Was This Restriction a Thing?\"}),/*#__PURE__*/e(\"p\",{children:\"For quite some time, Facebook has repeatedly noted that users dislike ads with too much text in the image, so it has restricted such images to improve the general user experience. As stated in its Help Page:\"}),/*#__PURE__*/t(\"p\",{children:[\"Facebook's ads system is designed to \",/*#__PURE__*/e(a,{href:\"https://www.facebook.com/business/help/423781975167984\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"maximize value for people and businesses\"})}),\". That\u2019s why we conduct research and analyze feedback from our community to understand how different attributes of an ad affect the ad\u2019s performance.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"We've found that images with less than 20% text perform better. With this in mind, we recommend keeping your text short, clear and concise in order to get your message across effectively.\"}),/*#__PURE__*/e(\"img\",{alt:\"Facebook App\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,F8J4UmwopHIZ7QbWKgQvnodDvY.jpg?originalFilename=Facebook-App.jpg\",src:\"https://framerusercontent.com/images/F8J4UmwopHIZ7QbWKgQvnodDvY.jpg\",srcSet:\"https://framerusercontent.com/images/F8J4UmwopHIZ7QbWKgQvnodDvY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/F8J4UmwopHIZ7QbWKgQvnodDvY.jpg 920w\"}),/*#__PURE__*/e(\"p\",{children:\"However, Facebook changed its ad text regulations back in 2018, which enabled advertisers to include more text in their ads, but their ad reach would be restricted as a result, relative to how much you exceeded the limit.\"}),/*#__PURE__*/e(\"p\",{children:\"This new update removes any reach restriction for this, meaning that ads with more than 20% text in the main image will be displayed as usual, and will reach the same amount of people as any other Facebook ads.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Still, on the Facebook Help Page about \",/*#__PURE__*/e(a,{href:\"https://www.facebook.com/business/help/388369961318508?id=1240182842783684\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Best Practices For Image Ads\"})}),\" recommends using images with less text to perform better, but no restriction of any kind is mentioned:\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u201CAvoid too much text on the image itself.\"}),\" We've found that images with less than 20% text perform better, though there is no limit on the amount of text that can exist in your ad image.\u201D\"]}),/*#__PURE__*/e(\"img\",{alt:\"Goodbye Text Overlay Tool\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,chuqvK0Dqni8oHPM89NR0xNWSk.jpg?originalFilename=bye-text-overlay-article.jpg\",src:\"https://framerusercontent.com/images/chuqvK0Dqni8oHPM89NR0xNWSk.jpg\",srcSet:\"https://framerusercontent.com/images/chuqvK0Dqni8oHPM89NR0xNWSk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/chuqvK0Dqni8oHPM89NR0xNWSk.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Goodbye Text Overlay Tool\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook's long-held text restrictions in ad images have caused major headaches for many advertisers, requiring significant, specific reformatting of ad images in order to align with Facebook's ad rules.\"}),/*#__PURE__*/e(\"p\",{children:\"Until recently, designers had to make sure that the ad complies with the text percentage restriction. They had to use the Text Overlay Tool to see whether the image has more than 20% text to image percentage, as it was considered one criterion of approval. That tool is also no longer available, as Facebook looks to ease back its text in ad image restrictions. From now on, images with any amount of text content can be freely boosted.\"}),/*#__PURE__*/e(\"p\",{children:\"At times, Facebook's enforcement process in this respect has also been flawed, so it'll be a relief to many to see those limits taken away.\"}),/*#__PURE__*/e(\"img\",{alt:\"Facebook Text Overlay\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,1XyLCCEvGF8j765DEzQcxJULTI.jpg?originalFilename=Facebook-Text-Overlay.jpg\",src:\"https://framerusercontent.com/images/1XyLCCEvGF8j765DEzQcxJULTI.jpg\",srcSet:\"https://framerusercontent.com/images/1XyLCCEvGF8j765DEzQcxJULTI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/1XyLCCEvGF8j765DEzQcxJULTI.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Question\"}),/*#__PURE__*/e(\"h3\",{children:\"What is facebook text overlay?\"}),/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(a,{href:\"https://www.facebook.com/business/help/980593475366490?id=1240182842783684\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Facebook text overlay\"})}),\"\\xa0provides the ability to superimpose one or more text elements over a video stream. The resulting video stream contains both the overlay elements and the original video stream. Overlay elements can be of varying sizes, and in the case of text elements, also of varying fonts and colors.\"]}),/*#__PURE__*/e(\"h3\",{children:\"What words get you banned on Facebook?\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook will remove content where\\xa0the user posts a 'degrading physical description'\\xa0including someone 'disgusting and repulsive', secret documents reveal. Moderators are told to remove 'calling an individual's appearance ugly, disgusting, repulsive, etc', according to documents seen by The Wall Street Journal.\"}),/*#__PURE__*/e(\"h3\",{children:\"What size is a Facebook ads image?\"}),/*#__PURE__*/t(\"p\",{children:[\"Facebook ads images have a recommended resolution of\\xa01,200 x 1,200 pixels\\xa0for News Feed, Right Column, Instant Articles, Marketplace, Native Ads, and Sponsored Messages. The minimum image size is 476 x 249 px. Ads dimensions vary for Facebook Stories. See more in detail at \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"facebook-size-guide\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"Xg_B1bIAT\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Facebook Size Guide For Cover & Photo Posts.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"How much does a Facebook ads cost?\"}),/*#__PURE__*/t(\"p\",{children:[\"Your \",/*#__PURE__*/e(a,{href:\"https://www.facebook.com/business/ads/pricing\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Facebook advertising costs\"})}),\" will depend a lot on your industry, campaign objective, and many other factors. However, typically your Facebook ads can cost you\\xa0between $0.50 and $2.00 per click. According to Wordstream, the average cost per click (CPC) in Facebook ads across all industries is $1.72.\"]}),/*#__PURE__*/e(\"h3\",{children:\"What makes a good Facebook ads design?\"}),/*#__PURE__*/e(\"p\",{children:\"You should optimize your Facebook ads design for its format, for example, video,\\xa0static image, carousel, etc. ... Image ads are a single image with no moving effects. This is a great way to quickly create a simple and powerful ad that will drive people to your site and raise awareness of your brand and products.\"}),/*#__PURE__*/e(\"h3\",{children:\"Are Facebook ads worth it?\"}),/*#__PURE__*/t(\"p\",{children:[\"So if you want to use Facebook to reach a wider audience, generate new leads and convert more customers -\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Facebook ads are 100% worth it\"}),\". In fact, Some companies need to invest in highly organised campaigns with well-produced creatives to stand out from their competition.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help With Facebook Ads For Your Brand?\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t want to go through all this text percentage and placement yourself? Our team at Sphere Agency is here to help you manage your Facebook business account with creative and compelling content. See our \",/*#__PURE__*/e(a,{href:{webPageId:\"nodYlU1cI\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Facebook Advertising\"})}),\" Services and \",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Contact Us\"})}),\" today!\"]})]});export const richText5=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"The digital world evolves every second, so how do we know what's trending at any particular moment? Introducing \",/*#__PURE__*/e(a,{href:\"https://trends.google.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Google Trends\"})}),\", a handy tool for content creators and \",/*#__PURE__*/e(a,{href:{webPageId:\"ABTyHN6et\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"digital marketing agencies\"})}),\" that helps analyse what the consumers are searching for on the internet. Today we will guide you through the basics of Google Trends and how it can benefit your content writing game.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What Is Google Trends?\"}),/*#__PURE__*/t(\"p\",{children:[\"I'm sure everyone in the world knows Google, the most popular search engine with\\xa0\",/*#__PURE__*/e(a,{href:\"https://www.internetlivestats.com/google-search-statistics/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"more than 40,000 searches per second\"})}),\", which makes up to 3.5 billion searches per day! With such high usage, Google manages to collect behavioural search data from billions of users globally to improve user experience and cater to the best search results for each intent. \"]}),/*#__PURE__*/e(\"p\",{children:\"Google Trends is an online tool that helps users visualise and discover trends in people's search behaviour within Google Search, Google News, Google Images, Google Shopping and YouTube, developed by Google to let everyone access the data at any time they like. The vast amount of searches trillions take place every year make Google Trends one of the world's largest real-time datasets.\"}),/*#__PURE__*/e(\"img\",{alt:\"Google Trends\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,wMDn1o1i8OC3DUSN7Zl2PQZpsig.jpg?originalFilename=google-trends-1.jpg\",src:\"https://framerusercontent.com/images/wMDn1o1i8OC3DUSN7Zl2PQZpsig.jpg\",srcSet:\"https://framerusercontent.com/images/wMDn1o1i8OC3DUSN7Zl2PQZpsig.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/wMDn1o1i8OC3DUSN7Zl2PQZpsig.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"How To Use Google Trends?\"}),/*#__PURE__*/e(\"p\",{children:\"Google Trends works more or less like an ordinary Search Engine. Type in keywords the way you do on Google on Google Trends, and it will show statistical data of those particular search queries in detail.\"}),/*#__PURE__*/e(\"img\",{alt:\"Results Google Trend\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,qdwLp56TtKo0hOsUOWRdhZdAN8.jpg?originalFilename=results-google-trend.jpg\",src:\"https://framerusercontent.com/images/qdwLp56TtKo0hOsUOWRdhZdAN8.jpg\",srcSet:\"https://framerusercontent.com/images/qdwLp56TtKo0hOsUOWRdhZdAN8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/qdwLp56TtKo0hOsUOWRdhZdAN8.jpg 920w\"}),/*#__PURE__*/e(\"p\",{children:\"The results will show the popularity graph for each keyword. You can also sort by region, time, industry, website link, video, or news posts. Also, you can compare the keyword with another as well.\"}),/*#__PURE__*/e(\"img\",{alt:\"Breakdown by subregion\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,c67Pz2wf08CRbg51SuFNPjPy8.jpg?originalFilename=breakdown-by-subregion.jpg\",src:\"https://framerusercontent.com/images/c67Pz2wf08CRbg51SuFNPjPy8.jpg\",srcSet:\"https://framerusercontent.com/images/c67Pz2wf08CRbg51SuFNPjPy8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/c67Pz2wf08CRbg51SuFNPjPy8.jpg 920w\"}),/*#__PURE__*/t(\"p\",{children:[\"If you scroll down, you will see a map. This map shows the popularity of the keyword in each province or state of the specified country. It also suggests related keywords if you would like to conduct basic \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"keyword-research\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"bPBWB17cz\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"keyword research\"})}),\" as well, how convenient!\"]}),/*#__PURE__*/e(\"img\",{alt:\"Interest by subregion\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,zg8JUeAfQKNwhkX8Don4o7ZhYvc.jpg?originalFilename=interest-by-subregion.jpg\",src:\"https://framerusercontent.com/images/zg8JUeAfQKNwhkX8Don4o7ZhYvc.jpg\",srcSet:\"https://framerusercontent.com/images/zg8JUeAfQKNwhkX8Don4o7ZhYvc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/zg8JUeAfQKNwhkX8Don4o7ZhYvc.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"What\u2019s the Use of Google Trends?\"}),/*#__PURE__*/e(\"p\",{children:\"The data explicit in Google Trends was compiled from the behaviour of billions of users around the globe, not from a poll that could be framed. No matter what the topic is, searches on Google will be recorded.\"}),/*#__PURE__*/e(\"p\",{children:'One thing you can tell about Thai people\\'s behaviour from looking through Google Trends data is the search for \"lottery\". Lottery in Thailand is announced every 1st and 16th day of each month. If you type this in Google Trends, the graph will appear to gain popularity on those exact days.'}),/*#__PURE__*/e(\"p\",{children:'Alternatively, you can use Google Trends to compare relativity between keywords. We can use it to plot graphs with multiple keywords into one. Let\\'s say we want to see the correlation between \"US election\" and \"Trump\", from the figure we can see that these two search queries tended to rise and fall at the same time. But remember, correlation is not necessarily causation, so be on the lookout.'}),/*#__PURE__*/t(\"p\",{children:[\"These are just some examples of what you can do with Google Trends. You can utilize the data in many other fields, such as social media content writing, \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"sem-seo-difference\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"ztfjPC7c3\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Search Engine Marketing\"})}),\", or\\xa0SEO Keyword Research\\xa0to write blog posts on your company website. With relevant data, your content will gain more credibility.\"]}),/*#__PURE__*/e(\"img\",{alt:\"US Election and Trump\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,4dB3fyjD67bNw8xcpQdzsMCyRY.jpg?originalFilename=us-election-trump.jpg\",src:\"https://framerusercontent.com/images/4dB3fyjD67bNw8xcpQdzsMCyRY.jpg\",srcSet:\"https://framerusercontent.com/images/4dB3fyjD67bNw8xcpQdzsMCyRY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/4dB3fyjD67bNw8xcpQdzsMCyRY.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Year in Search: What Was Trending 10 Years Ago?\"}),/*#__PURE__*/t(\"p\",{children:[\"Users can throw back to the trending topics of each year. The\\xa0\",/*#__PURE__*/e(a,{href:\"https://about.google/stories/year-in-search/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Year In Search Google Trends\"})}),\" shows the search data from more than ten years back. At the moment, the data reached the year 2022, and you can select which country you'd like to inspect.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://trends.google.com/trends/yis/2022/US/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Year In Search 2022\"})}),\" showed us quite an interesting year we all went through. And \",/*#__PURE__*/e(a,{href:\"https://www.nytimes.com/games/wordle/index.html\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Wordle\"})}),\" was Google's most popular search in 2022.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Google Trends: Year in Search 2022\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,0mo4TGkJSrU8N5L3YliI6hNTmo.jpeg?originalFilename=Year-In-Search-2022.jpeg\",src:\"https://framerusercontent.com/images/0mo4TGkJSrU8N5L3YliI6hNTmo.jpeg\",srcSet:\"https://framerusercontent.com/images/0mo4TGkJSrU8N5L3YliI6hNTmo.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/0mo4TGkJSrU8N5L3YliI6hNTmo.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/0mo4TGkJSrU8N5L3YliI6hNTmo.jpeg 1196w\"}),/*#__PURE__*/e(\"img\",{alt:\"What Was Trending In 2022\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,miJJW6aLpe2PMfMSXedprcnwsZ0.jpeg?originalFilename=What-Was-Trending-In-2022-US.jpeg\",src:\"https://framerusercontent.com/images/miJJW6aLpe2PMfMSXedprcnwsZ0.jpeg\",srcSet:\"https://framerusercontent.com/images/miJJW6aLpe2PMfMSXedprcnwsZ0.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/miJJW6aLpe2PMfMSXedprcnwsZ0.jpeg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Hot\u200B Trends: Trending Search Queries in Real-time\"}),/*#__PURE__*/t(\"p\",{children:[\"Another interesting feature of Google Trends is the \",/*#__PURE__*/e(a,{href:\"https://trends.google.com/trends/hottrends/visualize\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Hot Trends\"})}),\" section that allows us to see the trending search queries in real-time. Google Hot Trends is an addition to Google Trends which displays up to the top 25 hot searches, i.e., fastest-rising, searches (search-terms) of the past hour in various countries. Hot Trends can be accessed via the web page or you can set it as a screensaver as well!\"]}),/*#__PURE__*/e(\"p\",{children:\"If anyone of you has seen Google's offices, they exhibit this feature on big LED screens everywhere. This is a nice idea as the employees can track online events simultaneously. \"}),/*#__PURE__*/e(\"img\",{alt:\"Google Hot Trends\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,rWYVIrJKgbXz28eyRgOvmurqkI.jpeg?originalFilename=Hot-Trends.jpeg\",src:\"https://framerusercontent.com/images/rWYVIrJKgbXz28eyRgOvmurqkI.jpeg\",srcSet:\"https://framerusercontent.com/images/rWYVIrJKgbXz28eyRgOvmurqkI.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/rWYVIrJKgbXz28eyRgOvmurqkI.jpeg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What is search interest?\"}),/*#__PURE__*/e(\"p\",{children:\"This means that when we look at search interest over time for a topic, we're looking at that interest as a proportion of all searches on all topics on Google at that time and location.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the Search Volume Index?\"}),/*#__PURE__*/e(\"p\",{children:\"The graph that appears after you have looked up a certain topic or query does NOT represent the actual search volume numbers, but rather an index ranging from 0-100.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the popularity of a term?\"}),/*#__PURE__*/e(\"p\",{children:\"We index our data to 100, where 100 is the maximum search interest for the time and location selected.\\xa0A value of 100 is the peak popularity of the term, whilst a value of 50 means that the term is half as popular.\"}),/*#__PURE__*/e(\"h3\",{children:\"How can I monitor my marketing performance with it?\"}),/*#__PURE__*/e(\"p\",{children:\"Google Trends tool can help you discover how much activity or interest is being shown towards your product or brand at a certain period of time.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the quota limit for Trends searches?\"}),/*#__PURE__*/t(\"p\",{children:[\"Google has incorporated \",/*#__PURE__*/e(a,{href:\"https://developers.google.com/analytics/devguides/reporting/mcf/v3/limits-quotas\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"quota limits\"})}),\" for Trends searches, but details of quota limits have not yet been provided. This limits the number of search attempts available per user/IP/device.\"]}),/*#__PURE__*/e(\"h3\",{children:\"How often does Google update its Trends?\"}),/*#__PURE__*/e(\"p\",{children:'Google now claims to be \"updating the information provided by Google Trends daily; Hot Trends is updated hourly.\" On August 6, 2008, Google launched a free service called Insights for Search.'}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help Writing Compelling Content?\"}),/*#__PURE__*/t(\"p\",{children:[\"If your brand needs help with content or digital marketing, our team at Sphere Agency is here to help you create compelling content on popular social media platforms and optimized SEO blogs to help you dominate the content game. See our \",/*#__PURE__*/e(a,{href:{webPageId:\"l_IhiXLhk\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Content Marketing Services\"})}),\" and\",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" contact us today\"})}),\"!\"]})]});export const richText6=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"One of the basics of any marketing strategy is understanding the target consumer the brand wants to reach. Defining a buyer persona (aka. customer persona, audience persona, or marketing persona) helps you target the perfect customer that wants to buy your products or services. A good persona also helps your brand's marketing campaigns reflect the target's personality and interests.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In this guide, we will walk you through the definitions and examples of \",/*#__PURE__*/e(\"strong\",{children:\"how to create a buyer persona\"}),\" for your next marketing campaign.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Creating a Buyer Persona\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,4dJm7Xda6iu7UPuoaAAPb7kJAvs.jpg?originalFilename=Buyer-persona-planning.jpg\",src:\"https://framerusercontent.com/images/4dJm7Xda6iu7UPuoaAAPb7kJAvs.jpg\",srcSet:\"https://framerusercontent.com/images/4dJm7Xda6iu7UPuoaAAPb7kJAvs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/4dJm7Xda6iu7UPuoaAAPb7kJAvs.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is a Buyer Persona\"}),/*#__PURE__*/e(\"p\",{children:\"A buyer persona is a fictional image of someone who represents your target audience. A made-up character who embodies the characteristics of your ideal customers based on data and research. They help you focus your strategy and resources on the best potential prospects, guide your brand's marketing communication, and put everyone across your organization on the same page.\"}),/*#__PURE__*/e(\"p\",{children:\"A buyer persona's goal is for you to think about and speak to this imaginary consumer as if they were real. This made-up person generally has a name, demographic details, interests, and behavioural traits.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"A well-thought-out buyer persona helps you understand their goals, \",/*#__PURE__*/e(a,{href:\"https://www.gartner.com/en/sales/glossary/pain-points\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"pain points\"})}),\", and buying patterns, allowing you to craft marketing messages targeted specifically to them. Your buyer persona will guide you through every step, from product development to your \",/*#__PURE__*/e(a,{href:\"https://99designs.com/blog/marketing-advertising/brand-voice/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"brand voice\"})}),\" to the social channels you use.\"]}),/*#__PURE__*/e(\"p\",{children:\"Since different people make purchase decisions based on various reasons, you might need more than one persona to cover that other consumer segment.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Buyer Persona Example 1\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,oDPnzXjDf8kC3lV3ET6D4T62vM0.jpeg?originalFilename=Buyer-Persona-1.jpeg\",src:\"https://framerusercontent.com/images/oDPnzXjDf8kC3lV3ET6D4T62vM0.jpeg\",srcSet:\"https://framerusercontent.com/images/oDPnzXjDf8kC3lV3ET6D4T62vM0.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/oDPnzXjDf8kC3lV3ET6D4T62vM0.jpeg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Create a Buyer Persona\"}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-font-size\":\"24px\"},children:\"Do an intensive audience research\"}),/*#__PURE__*/e(\"p\",{children:\"The first step to creating a persona is gathering data about your target consumer and then compiling that information to pinpoint who you want to turn into customers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The data should include details like:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Age\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Location\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Language\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Interests\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Spending power and patterns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Incentives to purchase decisions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pain points\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Stage of life\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"This information will form the basis for creating buyer personas. To gather this information, you can spread questionnaires on social media that the target uses, or invest in thorough, \",/*#__PURE__*/e(a,{href:\"https://www.zappi.io/web/blog/what-is-systematic-market-research\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"systematic market research\"})}),\" for more accurate and reliable results.\"]}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-font-size\":\"24px\"},children:\"Identify the goals and obstacles\"}),/*#__PURE__*/e(\"p\",{children:\"An essential part of creating personas is understanding the purpose in life, worries, and fears that the character has. Marketers can work on that information to plan marketing campaigns that will resonate with the target consumer\u2019s preferences, fulfilling their goals, or eliminating their fears.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Having the goals and obstacles set, marketers can solve consumer problems and understand what they want from the brand.\"}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-font-size\":\"24px\"},children:\"Positioning the persona\"}),/*#__PURE__*/e(\"p\",{children:\"Once you have gathered the information, try formulating a backstory for this persona and give it a name. This might sound absurd. But trust me, it is an essential psychological cue to make marketers feel like they are talking to a real person, not a pile of made-up numbers. This way, they can understand the target consumer segment they want to communicate with better.\"}),/*#__PURE__*/e(\"p\",{children:\"Answer questions like their daily routine, what kind of work they do, what they do and where they go in their free time.\"}),/*#__PURE__*/e(\"p\",{children:\"This backstory helps understand the target audience\u2019s behaviour and mentality, and it builds a stronger foundation to plan marketing strategies based on their spending patterns.\\xa0\"}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-font-size\":\"24px\"},children:\"Formulate demographic data\"}),/*#__PURE__*/e(\"p\",{children:\"Once you know what the target does in a day, try incorporating demographic data gathered in the first step into your previously created backstory. This will help marketers see the persona\u2019s slice of life outside of work, more on the personal, intimate side. The data helps decide which communication directions will reach this segment of consumers.\"}),/*#__PURE__*/e(\"p\",{children:\"Try to capture consumer insights based on what you learn from sharing with the persona, and incorporate them into concepts for your next marketing communication strategies.\"}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-font-size\":\"24px\"},children:\"Create your buyer persona\"}),/*#__PURE__*/e(\"p\",{children:\"Collect all of your research and begin building your persona. Try to include the amount of information you would expect to see on a dating site. Don't forget to include pain points and goals. Remember, a list of traits does not equal a persona. A persona is a realistic description of a person who represents one segment of your customer base.\"}),/*#__PURE__*/e(\"h2\",{children:\"Buyer Persona Example\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s say your brand sells shoes via an online store. You identify a core customer group of office women in their 30s who live in urban areas like to shop for shoes online. Great\u2014now it\u2019s time to take this abstract collection of traits and turn them into a buyer persona that you can relate with.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, your group of online-shopping urban office women could be represented by the persona named Kate Smith. Based on research, you\u2019ll give Kate representative characteristics that make her a real person:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"She is 36 years old\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"She has two kids, aged 4 and 1\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"She lives in Los Angeles, CA\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"She works as a receptionist with $38k income\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"She turned to online shopping to avoid the hassle of shopping in stores.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"She would like to buy several pairs of shoes to fit different occasions and styles.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"She can rarely find a pair that fits her narrow feet.\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Customer Persona Example 2\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Vt8k2GNHfSA1oCZqgBEdYh1YM.jpeg?originalFilename=Buyer-Persona-2.jpeg\",src:\"https://framerusercontent.com/images/Vt8k2GNHfSA1oCZqgBEdYh1YM.jpeg\",srcSet:\"https://framerusercontent.com/images/Vt8k2GNHfSA1oCZqgBEdYh1YM.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/Vt8k2GNHfSA1oCZqgBEdYh1YM.jpeg 920w\"}),/*#__PURE__*/e(\"p\",{children:\"Sure, not all people in this consumer segment match the characteristics of your persona exactly. But this persona represents this customer group to you and allows you to think about them in a human way rather than as a collection of data points.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a lot easier to speak to Kate than it is to speak to \u201Cwomen.\u201D Or even \u201C36-year-old urban office women who buy shoes online.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"As you flesh out your customer personas, be sure to describe both who each persona is now and who they want to be. This allows you to start thinking about how your products and services can help them get to that place of ambition.\"}),/*#__PURE__*/e(\"img\",{alt:\"Customer at a Store\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xZyqPGfuunij7hCgijsxgAt430.jpg?originalFilename=Customer-Store.jpg\",src:\"https://framerusercontent.com/images/xZyqPGfuunij7hCgijsxgAt430.jpg\",srcSet:\"https://framerusercontent.com/images/xZyqPGfuunij7hCgijsxgAt430.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/xZyqPGfuunij7hCgijsxgAt430.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"Why should I create a buyer persona?\"}),/*#__PURE__*/t(\"p\",{children:[\"Buyer personas\\xa0let you better understand your customers' needs and wants better. This will allow you to do a more efficient job of appealing to their specific desires. This is a crucial tool in tailoring your marketing efforts toward the right people in \",/*#__PURE__*/e(a,{href:\"https://www.optimizely.com/optimization-glossary/lead-generation/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"What is an example of a persona?\"}),/*#__PURE__*/e(\"p\",{children:\"A business persona is about perception. Let's look at an example: if a businessman wants others to think that he is very powerful and successful, he might buy\\xa0a\\xa0big\\xa0house,\\xa0drive a fancy car, and talk to people\\xa0who\\xa0are below him on the social ladder.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the difference between an ideal customer profile and a buyer persona?\"}),/*#__PURE__*/e(\"p\",{children:\"Buyer personas define specific sorts of leads and prospects in that market, while ideal customer profiles broadly describe a target existing customers.\"}),/*#__PURE__*/e(\"h3\",{children:\"How many buyer personas should I have?\"}),/*#__PURE__*/t(\"p\",{children:[\"In most cases, it's generally accepted that 3-8 personas are sufficient. If your business is targeting multiple industries or \",/*#__PURE__*/e(a,{href:\"https://www.investopedia.com/terms/v/verticalmarket.asp\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"verticals\"})}),\", you definitely want to have a unique buyer persona for each one.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Who will buyer personas benefit the most?\"}),/*#__PURE__*/e(\"p\",{children:\"All customer-facing teams will benefit from this tool because it can provide value to marketing, sales, and services.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the three stages of the buyer's journey?\"}),/*#__PURE__*/e(\"p\",{children:\"The buying process\\xa0consists\\xa0of\\xa0three\\xa0main\\xa0steps: awareness, consideration and decision. The buyer's journey allows companies to fine-tune\\xa0their marketing strategies to attract the optimal target audience for their product or service.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Digital Marketing Aid For Your Own Brand?\"}),/*#__PURE__*/t(\"p\",{children:[\"Need a hand? Our team at Sphere Agency can help you plan the most effective \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"new-4p-digital-marketing-mix\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"zi0TwEg04\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"4P Digital Marketing Strategy\"})}),\" that fits with your goal and KPI in the years to come. See our \",/*#__PURE__*/e(a,{href:{webPageId:\"Rbun0Tau4\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Digital Marketing Services\"})}),\" and \",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Contact us\"})}),\" today!\"]})]});export const richText7=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Using KOLs to communicate with the consumer has been used in the marketing landscape \",/*#__PURE__*/e(a,{href:\"https://www.forbes.com/sites/petersuciu/2020/12/07/history-of-influencer-marketing-predates-social-media-by-centuries--but-is-there-enough-transparency-in-the-21st-century/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"since way back\"})}),\". It is a branch of Influencer Marketing that has gained popularity and significance, especially in the digital era working with KOLs remains an effective strategy that often guarantees increased brand recognition and potential conversion. How well do you know KOL Marketing? Let's get to know a little more about Key Opinion Leader for your subsequent influencer campaign on social media\"]}),/*#__PURE__*/e(\"img\",{alt:\"Youtuber KOL\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,g3gcYOWOgTRg440dvdMQ6aoqxmU.jpg?originalFilename=Youtuber.jpg\",src:\"https://framerusercontent.com/images/g3gcYOWOgTRg440dvdMQ6aoqxmU.jpg\",srcSet:\"https://framerusercontent.com/images/g3gcYOWOgTRg440dvdMQ6aoqxmU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/g3gcYOWOgTRg440dvdMQ6aoqxmU.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is a Key Opinion Leader (KOL)?\"}),/*#__PURE__*/t(\"p\",{children:[\"Key Opinion Leader or KOL defines groups of famous individuals who can influence their followers with their expertise or interests in specific topics. For instance, they might be an expert in a field or online influencer with many followers on social media. See the difference between an influencer and a Key Opinion Leader \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"why-influencer-is-neccessary\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"cuq9AGfwO\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"in this article.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"KOL Marketing is about using these renowned individuals to help promote the brand's products or services. They have gained much more influence in this digital age of social media and \",/*#__PURE__*/e(a,{href:\"https://blog.hootsuite.com/user-generated-content-ugc/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"user-generated content\"})}),\". Promoting your products with KOL will help consumers know your brand, create awareness, and increase the opportunity for sales--pretty much like an influencer endorsement so to speak.\"]}),/*#__PURE__*/e(\"img\",{alt:\"KOL in Sports\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,XWZUXO4IpDUvfC7OgTXrOUxrNEQ.jpg?originalFilename=KOL-in-Sports.jpg\",src:\"https://framerusercontent.com/images/XWZUXO4IpDUvfC7OgTXrOUxrNEQ.jpg\",srcSet:\"https://framerusercontent.com/images/XWZUXO4IpDUvfC7OgTXrOUxrNEQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/XWZUXO4IpDUvfC7OgTXrOUxrNEQ.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Perks of Using KOL Marketing\"}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-font-size\":\"24px\"},children:\"1. Reach your target group easier\"}),/*#__PURE__*/e(\"p\",{children:\"Key Opinion Leader helps the brand reach its potential, niche customers who are followers of that influencer, who often share mutual interests in specific topics. Suppose the brand chooses the right person that resonates with the consumers. In that case, the product can potentially reach more prospects and spend less than other advertising forms.\"}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-font-size\":\"24px\"},children:\"2. Encourage audience trust & engagement\"}),/*#__PURE__*/e(\"p\",{children:\"Using these individuals to influence their audience can help the endorsed product gain attention which leads to building your brand\u2019s or product\u2019s credibility and having high engagement. The audience might start commenting on the post, spread it by sharing it on their personal profiles or buy the product due to the KOLs.\"}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-font-size\":\"24px\"},children:\"3. Pick the right one for the job\"}),/*#__PURE__*/t(\"p\",{children:[\"Suppose that you choose the one who has expertise and influence in specific fields relevant to your own product. In that case, the product will appear \",/*#__PURE__*/e(a,{href:\"http://www.forbes.com/sites/kimberlywhitler/2018/01/13/if-kols-arent-part-of-your-marketing-strategy-you-need-to-read-this/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"much more appealing and credible\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Esports KOL\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xrnIBj6str4N1hGfleC6qZHpfMc.jpg?originalFilename=KOL-in-Gaming.jpg\",src:\"https://framerusercontent.com/images/xrnIBj6str4N1hGfleC6qZHpfMc.jpg\",srcSet:\"https://framerusercontent.com/images/xrnIBj6str4N1hGfleC6qZHpfMc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/xrnIBj6str4N1hGfleC6qZHpfMc.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Effectively Promote With KOL\"}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-font-size\":\"24px\"},children:\"1. Choose KOL relevant to your brand\"}),/*#__PURE__*/e(\"p\",{children:\"As mentioned earlier, choosing individuals with mutual interests that resonate with the brand will give more credibility to the product endorsement. Like someone who would really use the product and leave a real review for their followers, KOL can persuade them better.\"}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-font-size\":\"24px\"},children:\"2. Maintain KOL's Identity\"}),/*#__PURE__*/e(\"p\",{children:\"Once you pick the right person for your campaign, the brand should let them be who they are. Try not to dictate how they communicate that might alter their personal identity, like having them praise the product to the point that it feels unnatural and forced. This way, the audience will have a hard time believing in the message. Eventually, the brand loses credibility\"}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-font-size\":\"24px\"},children:\"3. Plan KOL content strategy\"}),/*#__PURE__*/e(\"p\",{children:\"Brands that aim to use influencer marketing should make a content creation plan to make their message resonate with the brand identity and meet the campaign's objective. All of this is ultimately aimed to bring influencer marketing to its fullest potential possible.\"}),/*#__PURE__*/e(\"img\",{alt:\"Youtube Golden Button\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,XriQMXgR6oxHhzTnP8UwFjfa0.jpg?originalFilename=Youtube-Golden-Button.jpg\",src:\"https://framerusercontent.com/images/XriQMXgR6oxHhzTnP8UwFjfa0.jpg\",srcSet:\"https://framerusercontent.com/images/XriQMXgR6oxHhzTnP8UwFjfa0.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/XriQMXgR6oxHhzTnP8UwFjfa0.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What is an influencer?\"}),/*#__PURE__*/e(\"p\",{children:\"An influencer is anybody with a certain amount of followers (usually at least 1k), who creates content and has a loyal following.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is a key opinion leader?\"}),/*#__PURE__*/e(\"p\",{children:\"A key opinion leader has the same influence and audience as the influencer but with a twist \u2013 they usually have a much more targeted audience.\"}),/*#__PURE__*/e(\"p\",{children:\"Essentially, a KOL has done all the hard work for you -- they have taken the time to engage with a specific, niche audience, and they have grown a community centred around a particular interest.\"}),/*#__PURE__*/e(\"h3\",{children:\"What type of marketing is influencer marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"Fundamentally, influencer marketing is under social media marketing\\xa0and uses endorsements and product mentions from influencers.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the benefits of KOL Marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"KOL Marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand's potential customers.\"}),/*#__PURE__*/e(\"h3\",{children:\"Why Should You Choose a KOL?\"}),/*#__PURE__*/e(\"p\",{children:\"A KOL can help ensure you're reaching the ideal target market for your brand -- and, additionally, they can enable you to get a much more significant percentage of potential consumers than you might've otherwise.\"}),/*#__PURE__*/t(\"p\",{children:[\"A KOL partnership is \",/*#__PURE__*/e(a,{href:\"https://www.launchmetrics.com/resources/blog/chinese-social-media-apps-kol-marketing-costs\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"cheaper, quicker, and potentially more effective\"})}),\" than most traditional advertising methods -- so, if it makes sense for your brand, why not try it out?\"]}),/*#__PURE__*/e(\"h3\",{children:\"What's the best way to use their services?\"}),/*#__PURE__*/t(\"p\",{children:[\"Since your KOLs are \",/*#__PURE__*/e(a,{href:\"https://netbasequid.com/blog/kol-key-opinion-leaders/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"well-aware of industry trends\"})}),\" and uniquely engaged with the consumer market, they are more likely to help you identify areas for improvement in your current product or can set overall marketing strategy. So you'll get the most for your money if you use them as a collaborator, as well.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need help with Influencer Marketing for your brand?\"}),/*#__PURE__*/t(\"p\",{children:[\"If your brand is looking for some helping hands with KOL strategies that ticks all the boxes. Our team at Sphere Agency is here to help you plan the most effective \",/*#__PURE__*/e(a,{href:{webPageId:\"Bnt1TuIEX\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Influencer Marketing\"})}),\" from end to end. \",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Contact us today!\"})})]})]});export const richText8=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Digital marketing. Everyone seems to be talking about this term these days, and well, it does deserve the praise, to be honest. Some of you might wonder: what is digital marketing? Today, I will give you some simple explanations about this form of marketing everyone loves and hates.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is Digital Marketing?\"}),/*#__PURE__*/t(\"p\",{children:[\"Digital marketing is the promotion of brands to connect with customers using the internet and digital communication, including email, social media, search engines, and other channels to reach consumers. Or \",/*#__PURE__*/e(a,{href:\"https://neilpatel.com/what-is-digital-marketing/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"as Neil Patel puts it\"})}),\", Digital marketing is any form of marketing that involves electronic devices, and it can be done both online and offline.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Digital marketing is an entirely new approach that requires a new way of reaching customers and new ways of understanding how customers behave compared to \",/*#__PURE__*/e(a,{href:\"https://www.lucidadvertising.com/blog/advantages-of-traditional-marketing/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"traditional marketing\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Digital marketing is any form of marketing that involves electronic devices\"}),\", and it can be done both online and offline.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Digital marketing targets a specific customer base segment and incorporates an interactive approach with customer feedback or a \",/*#__PURE__*/e(a,{href:\"https://www.impactplus.com/blog/social-media-marketing-the-importance-of-a-two-way-conversation\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"two-way interaction\"})}),\" between the company and the customer.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Digital marketing is usually \",/*#__PURE__*/e(a,{href:\"https://www.webfx.com/blog/marketing/digital-marketing-vs-internet-marketing/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"confused with internet marketing\"})}),\", which is actually a subset of digital marketing. Internet marketing is advertising solely on the internet, whereas digital marketing can occur through mobile devices, on a subway platform, in a video game, or via a smartphone app.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Digital Marketing on Twitter\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,hwd2T1PD3v8GkInc5jsP4GNQ.jpg?originalFilename=Digital-Marketing-Twitter.jpg\",src:\"https://framerusercontent.com/images/hwd2T1PD3v8GkInc5jsP4GNQ.jpg\",srcSet:\"https://framerusercontent.com/images/hwd2T1PD3v8GkInc5jsP4GNQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/hwd2T1PD3v8GkInc5jsP4GNQ.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"What Does A Digital Marketer Do?\"}),/*#__PURE__*/t(\"p\",{children:[\"Digital marketers are responsible for pushing brand awareness and driving \",/*#__PURE__*/e(a,{href:\"https://www.optimizely.com/optimization-glossary/lead-generation/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation\"})}),\" through digital channels. The best digital marketers have a clear idea of how each campaign supports the company's business objectives. And depending on the goals of the whole marketing strategy, marketers can support a more extensive campaign through digital media \u2014 \",/*#__PURE__*/e(a,{href:\"https://www.titangrowth.com/what-is-earned-owned-paid-media-the-difference-explained/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"both free and paid\"})}),\" \u2014 that are available at the company's disposal.\"]}),/*#__PURE__*/e(\"p\",{children:\"Digital marketers are responsible for pushing brand awareness and driving lead generation through digital channels.\"}),/*#__PURE__*/e(\"p\",{children:\"Digital marketing is carried out across many marketing roles today. In small companies, one marketer might take care of different digital marketing tactics at the same time. In larger companies, on the other hand, these tactics have dedicated specialists that each focus on just one or two of the brand's digital channels.\"}),/*#__PURE__*/e(\"p\",{children:\"Digital marketers usually focus on a different key performance indicator (KPI) for each channel to accurately measure the company's performance across digital media. For instance, an SEO Specialist's priority is to measure their website's organic traffic, while a content marketer keeps track of post engagement on the brand's social media.\"}),/*#__PURE__*/e(\"img\",{alt:\"Digital Marketer\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,o8XawexmQX8bOHQqfAaJKNyk.jpg?originalFilename=Digital-Marketer.jpg\",src:\"https://framerusercontent.com/images/o8XawexmQX8bOHQqfAaJKNyk.jpg\",srcSet:\"https://framerusercontent.com/images/o8XawexmQX8bOHQqfAaJKNyk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/o8XawexmQX8bOHQqfAaJKNyk.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Digital Marketing Channels\"}),/*#__PURE__*/e(\"p\",{children:\"Choosing the right digital marketing channels will help you get that ROI. But how do you know which marketing channels are the right ones to bring you the most for your ad spend and your time? There are so many changes happening in marketing, and it's challenging to know which platforms will work best for you.\"}),/*#__PURE__*/e(\"p\",{children:\"Here's a list of some of the best digital marketing channels and tactics you should be focusing on.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(a,{href:{webPageId:\"bjbQVVAz2\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Website Marketing\"})})}),/*#__PURE__*/e(\"p\",{children:\"A website is the centerpiece of all digital marketing activities. Alone, it is a potent channel, but it's also the medium needed to execute various online marketing campaigns. A website should represent a brand, product, and service clearly and memorably. It should be fast, mobile-friendly, and easy to use.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(a,{href:{webPageId:\"nicmzfCrB\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Pay-Per-Click (PPC) Advertising\"})})}),/*#__PURE__*/e(\"p\",{children:\"PPC advertising enables marketers to reach Internet users on several digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as age or gender) or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(a,{href:{webPageId:\"l_IhiXLhk\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Content Marketing\"})})}),/*#__PURE__*/e(\"p\",{children:\"The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. Content marketing tools include blogs, ebooks, online courses, infographics, podcasts, and webinars.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(a,{href:{webPageId:\"Rbun0Tau4\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Email Marketing\"})})}),/*#__PURE__*/e(\"p\",{children:\"Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that's not what email marketing is all about. \"}),/*#__PURE__*/e(\"p\",{children:\"Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists. Then, through email marketing, they create customer acquisition funnels to turn those leads into customers.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(a,{href:{webPageId:\"wLYnGD6Dk\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Social Media Marketing\"})})}),/*#__PURE__*/e(\"p\",{children:\"The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even a direct sales channel.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(a,{href:{webPageId:\"Kx56vdYNM\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Search Engine Optimization (SEO)\"})})}),/*#__PURE__*/e(\"p\",{children:\"SEO stands for Search Engine Optimization, the practice of increasing targeted organic traffic to your website through Google's search results. It is entirely about improving the website rank in the Search Engine Results Pages (SERPs).\"}),/*#__PURE__*/t(\"p\",{children:[\"According to a 2019 study by\\xa0\",/*#__PURE__*/e(a,{href:\"https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Brightedge Research\"})}),\", 53.3% of all website traffic comes from search engines like Google, and SEO drives 1,000%+ more traffic than organic social media. Most importantly, SEO increases FREE traffic to the website for months or even years to come.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(a,{href:{webPageId:\"SaTE8AwiN\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Video Marketing\"})})}),/*#__PURE__*/e(\"p\",{children:\"YouTube has become the most popular social media platform and the second most used search engine in Thailand, and a lot of users are turning to YouTube before they make a buying decision, learn something, read a review, or just relax.\"}),/*#__PURE__*/e(\"p\",{children:\"Several video marketing platforms, including Facebook Videos, Instagram, especially TikTok, run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.\"}),/*#__PURE__*/e(\"img\",{alt:\"Digital Marketing on Instagram\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5isl6Mzi4j4pLkW345Xo0os8Gpo.jpg?originalFilename=Digital-Marketing-Instagram.jpg\",src:\"https://framerusercontent.com/images/5isl6Mzi4j4pLkW345Xo0os8Gpo.jpg\",srcSet:\"https://framerusercontent.com/images/5isl6Mzi4j4pLkW345Xo0os8Gpo.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/5isl6Mzi4j4pLkW345Xo0os8Gpo.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Digital Marketing Challenges\"}),/*#__PURE__*/e(\"p\",{children:\"Digital marketing poses unique challenges. Digital channels are evolving fast, and digital marketers have to keep up with how these channels work, how they're used by consumers, and how to use these channels to effectively promote their products or services. Besides, it's becoming more difficult to capture consumer\u2019s attention because they are increasingly overwhelmed with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.\"}),/*#__PURE__*/e(\"p\",{children:\"The challenge of capturing and using data effectively highlights that digital marketing requires marketing based on a deep understanding of consumer behaviour. For example, it may require a company to analyze new forms of consumer behaviour, such as using website heatmaps to learn more about the customer journey.\"}),/*#__PURE__*/e(\"p\",{children:\"Digital channels are evolving fast, and digital marketers have to keep up with how these channels work, how they're used by consumers, and how to use these channels to effectively promote their products or services.\"}),/*#__PURE__*/e(\"img\",{alt:\"Digital Marketing Programming\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,CSfnTtKq5D12ahE6PaicfIs3yOM.jpg?originalFilename=Digital-Marketing-Programming.jpg\",src:\"https://framerusercontent.com/images/CSfnTtKq5D12ahE6PaicfIs3yOM.jpg\",srcSet:\"https://framerusercontent.com/images/CSfnTtKq5D12ahE6PaicfIs3yOM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/CSfnTtKq5D12ahE6PaicfIs3yOM.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the benefits of digital marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"Digital marketing is a cost-effective and measurable way to reach a targeted audience. Increased brand loyalty and driving online sales are some of the other digital marketing advantages.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is digital marketing difficult?\"}),/*#__PURE__*/t(\"p\",{children:[\"Digital marketing requires both a core set of hard skills and a long list of career attributes, \",/*#__PURE__*/e(\"strong\",{children:\"which\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"can\"}),\" take years to master. Like, other careers, this profession can come with a lot of stress. Whether you're trying to diagnose a client's website issue or get traffic organically, stress is an inevitable part of being a digital marketer.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Can we do digital marketing from home?\"}),/*#__PURE__*/e(\"p\",{children:\"One\\xa0of\\xa0the biggest\\xa0advantages of a career in digital marketing is the ability to work from home. Many\\xa0companies\\xa0and\\xa0agencies\\xa0allow\\xa0their\\xa0employees\\xa0to\\xa0work\\xa0from\\xa0home\\xa0since\\xa0most digital marketing tasks can be\\xa0done online.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is Digital Marketing a good career in 2023?\"}),/*#__PURE__*/e(\"p\",{children:\"It is a good career option\\xa0that\\xa0can\\xa0lead\\xa0to good money-making opportunities\\xa0with projects. A\\xa0lot\\xa0has changed\\xa0in the\\xa0marketing landscape over the\\xa0years. As marketing on the internet started,\\xa0a\\xa0lot\\xa0of\\xa0marketing\\xa0principles\\xa0became\\xa0obsolete. In view of the report of Global Data, the online business market is pushing even further as a result of lockdowns. High-value, entertaining content has immense scope for growth.\"}),/*#__PURE__*/e(\"h3\",{children:\"Can I do digital marketing without a degree?\"}),/*#__PURE__*/e(\"p\",{children:\"It\\xa0is\\xa0possible\\xa0to get into digital marketing\\xa0without\\xa0a\\xa0university\\xa0degree. Good knowledge of digital marketing and how it works\\xa0is a more\\xa0important requirement\\xa0for\\xa0some\\xa0companies. It can get you a career without having a degree or prior working experience.\"}),/*#__PURE__*/e(\"h3\",{children:\"Can I earn money by digital marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"Digital marketing is\\xa0growing\\xa0at\\xa0a\\xa0rapid\\xa0rate. Traditional job methods\\xa0are\\xa0no\\xa0longer\\xa0the\\xa0only\\xa0ones\\xa0that\\xa0can\\xa0earn\\xa0money. Now, people are making a living from their homes. You don't need much more than a laptop, a strong internet connection, and some relevant skills.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Need Help With Digital Marketing for Your Brand?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need a marketing lift to withstand the evolving digital world? 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