{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/cTgHSpd2VSaVZhMV4tHS/O4YJXZ1g9pwneJBjO7oZ/EtbeiU_Yd-2.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as a}from\"framer\";import{motion as n}from\"framer-motion\";import*as o from\"react\";export const richText=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"As digital marketers, like our team, we recognize the importance of staying ahead of trends to deliver the right services and strategies for our clients. Each member of our marketing team researches and selects the best insights to help you plan your marketing strategy for the year.\"}),/*#__PURE__*/e(\"p\",{children:\"Let's dive into the top 5 digital marketing trends that can help you seamlessly achieve your goals in 2025.\"}),/*#__PURE__*/e(\"h2\",{children:\"Artificial Intelligence\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.forbes.com/councils/forbesbusinesscouncil/2024/11/13/digital-marketing-trends-for-2025-and-beyond/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Artificial intelligence\"})}),\", a system that handles tasks that typically need a human mind for completion, is a game-changer for automating processes. Popular applications in marketing today include content generation, PPC ads, web design, chatbots for customer service and optimization of campaigns. For a content generation, AI programs are capable of generating news headlines based on articles, topics to consider and even full articles.\"]}),/*#__PURE__*/e(\"p\",{children:\"But one of our favourite applications in the AI marketing realm is programmatic advertising. With this automated buying and selling approach for digital advertising, our strategists can set up client ads to be served to the right target audiences based on algorithms and data, reaching people when they are more likely to convert.\"}),/*#__PURE__*/e(\"img\",{alt:\"Artificial Intelligence Digital Trends\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Rsc5vP5CCe90E0tFd8VdP0kTd80.jpg?originalFilename=Artificial-Intelligence-Digital-Trends.jpg\",src:\"https://framerusercontent.com/images/Rsc5vP5CCe90E0tFd8VdP0kTd80.jpg\",srcSet:\"https://framerusercontent.com/images/Rsc5vP5CCe90E0tFd8VdP0kTd80.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Rsc5vP5CCe90E0tFd8VdP0kTd80.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Voice Search\"}),/*#__PURE__*/t(\"p\",{children:[\"From \",/*#__PURE__*/e(a,{href:\"https://www.amazon.com/smart-home-devices/b?ie=UTF8&node=9818047011\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Amazon\u2019s Alexa\"})}),\", \",/*#__PURE__*/e(a,{href:\"https://www.apple.com/siri/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Apple\u2019s Siri\"})}),\" to Google Home, voice search capabilities continue to grow in popularity. About 35% of U.S. adults own a smart speaker and use it regularly at home. And by the time of 2032, the forecasted market size of speech and voice recognition for 2032 in the global world might hit 83 billion dollars which is a huge growth for this category.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"How can you make your brand more discoverable through voice search?\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re doing really good, ongoing SEO work, you\u2019ll be priming your website for voice search. Focus on structured data markup and inverted pyramid writing. Plus, be sure to develop content with a solid readability score and a focus on long-tail, question-based keywords that you know your customer base is asking for.\"}),/*#__PURE__*/e(\"img\",{alt:\"Voice Search Digital Trends\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,oCOZgxQRrEZRxmqwxDwObkqZUY.jpg?originalFilename=Voice-Search-Digital-Trends.jpg\",src:\"https://framerusercontent.com/images/oCOZgxQRrEZRxmqwxDwObkqZUY.jpg\",srcSet:\"https://framerusercontent.com/images/oCOZgxQRrEZRxmqwxDwObkqZUY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/oCOZgxQRrEZRxmqwxDwObkqZUY.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Interactive Content\"}),/*#__PURE__*/e(\"p\",{children:\"The options here are vast, and audiences want to take action and feel immersed in an experience. Start by keeping an eye on augmented reality, shoppable posts on social media and 360-degree videos.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Augmented Reality\"}),/*#__PURE__*/e(\"p\",{children:\"Companies like Aircard are creating app-less AR campaigns that make messages appear on print flyers, while companies like IKEA are launching apps that enable users to see how a piece of furniture would look in their home before purchasing it. Reports show that 42% of shoppers believe the try-before-you-buy option of AR would help their decision process. As for virtual reality, its cumbersome headset requirement can be a deterrent for audiences, so just keep it on your radar for now.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Shoppable Posts\"}),/*#__PURE__*/e(\"p\",{children:\"Pay attention to what you can do beyond just pushing out messaging on social media, now that users are regularly shopping on these networks. For instance, 72% of Instagram users have bought a product on Instagram. And a survey of Pinterest users revealed that 70% of them use Pinterest to explore new products. For marketers, these posts are about as easy to build out as they are for users to click and shop.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. 360-Degree Videos\"}),/*#__PURE__*/e(\"p\",{children:\"These videos, in which 360-degree views are recorded on a device like a GoPro, feel more accessible to audiences than virtual reality at the moment since all they need is a screen to experience them. Additionally, viewers can use a cursor to choose the angle they\u2019re viewing as the video plays. Hubspot reports that the most popular videos in this category showcase travel destinations and various unique experiences. Expect higher viewer engagement with 360-degree videos than with standard videos.\"}),/*#__PURE__*/e(\"img\",{alt:\"Live Video Digital Trends\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,L4VSA2I12oYRvMLek3HcG1Dg.jpg?originalFilename=live-video-digital-trends.jpg\",src:\"https://framerusercontent.com/images/L4VSA2I12oYRvMLek3HcG1Dg.jpg\",srcSet:\"https://framerusercontent.com/images/L4VSA2I12oYRvMLek3HcG1Dg.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/L4VSA2I12oYRvMLek3HcG1Dg.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Marketing Mix Models\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://gartner.com/en/marketing/topics/marketing-mix-modeling\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Marketing Mix Modeling\"})}),\" (MMM) is a powerful analytical tool that helps businesses understand the true impact of their marketing investments. By analyzing historical data, MMM quantifies the contribution of each marketing channel to key performance indicators (KPIs) like sales and revenue. Here's how MMM benefits businesses:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Data-driven decision making with actionable insights.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Predictive forecasting by analyzing past trends and identifying key drivers.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Enhanced marketing effectiveness helps identify areas for improvement in marketing campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Improved resource allocation by understanding the true value of each marketing channel.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Social Listening\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.hootsuite.com/research/social-trends\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Social listening\"})}),\" should be more than just collecting data since it must produce actionable insights. Marketers these days should leverage it to deeply understand their audience, refine campaigns, and identify market gaps for product innovation. It aids in proactive crisis management by monitoring potential threats and quickly mitigating impacts. Additionally, social listening enhances sales by identifying and engaging with potential customers to generate leads and close deals.\"]}),/*#__PURE__*/e(\"p\",{children:\"According to Hootsuite, 62% of marketers currently use social listening. By 2025, teams proficient in this discipline will gain credibility and larger budgets by delivering actionable insights, tangible results, and measurable returns.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the purpose of artificial intelligence?\"}),/*#__PURE__*/e(\"p\",{children:\"AI involves using software to input data and generate feedback based on that data. Without initial data input, AI cannot analyze results or provide answers. Presently, AI is integrated into tools like Midjourney, ChatGPT, and Gemini. For those concerned about AI replacing jobs, it's important to note that while these tools offer smooth and efficient responses, they still require human input to function effectively.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is augmented reality used for?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.sap.com/sea/products/scm/industry-4-0/what-is-augmented-reality.html\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Augmented reality (AR)\"})}),\" blends digital content with the real world in real time. Through software, apps, and devices like AR glasses, digital elements are superimposed onto physical surroundings. Users see their actual environment enhanced with computer-generated information, which can alter their perception of the natural world or offer them extra details.\"]}),/*#__PURE__*/e(\"h3\",{children:\"What is a Shoppable post?\"}),/*#__PURE__*/e(\"p\",{children:\"According to Hootsuite, shoppable post means any kind of post on Facebook or Instagram, including feed posts, stories, reels or live broadcast, that allow the audience to purchase through Facebook Shops or Instagram Shops by tapping on the items that are featured on the post and checkout natively within the app.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"What is 360-degree video format?\"}),/*#__PURE__*/e(\"p\",{children:\"360 video is a spherical video format which, when viewed on a virtual reality headset, gives viewers the illusion of 'being there'. It's generally a non-interactive format and it can be seen in 2D or 3D. Most web browsers now support 360, so videos are also viewable in a 'magic window' format on YouTube and Facebook.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is social listening?\"}),/*#__PURE__*/e(\"p\",{children:\"Social listening is the strategy for marketers to monitor and collect all online conversations from social platforms and forums on a chosen topic which will get meaningful insights from various groups of people whether they are target or not to improve the marketing tactic and plan.\"}),/*#__PURE__*/e(\"h3\",{children:\"Do we still need influencers these days?\"}),/*#__PURE__*/e(\"p\",{children:\"You can still go with influencer marketing but first, you need to plan carefully. Since the influencers have potential to influence people who follow them, you need to create the strategies that convince them to trust you, not just knowing your brand. Also, don\u2019t forget to set a user-generated content as a standard for every content.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the best definition of personalization?\"}),/*#__PURE__*/e(\"p\",{children:\"Personalization is the act of tailoring a service or a product to accommodate a specific individual or group. As the name suggests, personalization is centered on the person, fulfilling a particular customer's needs and reflecting them in the product or service.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is online-to-offline marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Digital Marketing Help in 2025?\"}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need a marketing lift as you move into this new year? Our team at Sphere is here to talk through any of these digital marketing trends for 2025, and more.\\xa0\",/*#__PURE__*/e(a,{href:\"https://sphereagency.com/contact\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Contact us\"})}),\" today.\"]})]});export const richText1=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"New technologies, rules and tools have been rolling out in the new year, opening marketers to fresh possibilities when it comes to interacting with audiences. Here are five innovations marketers need to keep an eye on:\"}),/*#__PURE__*/e(\"h2\",{children:\"Addressable\"}),/*#__PURE__*/t(\"p\",{children:[\"With addressable TV, brands and advertisers alike can\\xa0serve\\xa0different ads to different audiences that are watching the same TV programs. Although addressable TV technology has been around for years in the form of \",/*#__PURE__*/e(a,{href:\"https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=147064\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"addressable linear TV advertising\"})}),\", utilizing set-top boxes, advertisers have just begun to increase their investment in addressable.\"]}),/*#__PURE__*/t(\"p\",{children:[\"A lot of this newfound attention can be attributed to the\\xa0emergence\\xa0of addressable \",/*#__PURE__*/e(a,{href:\"https://www.telestream.net/video/solutions/what-is-ott.htm\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"OTT (Over-The-Top)\"})}),\" and \",/*#__PURE__*/e(a,{href:\"https://choozle.com/blog/connected-tv-advertising/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"CTV (Connected TV)\"})}),\". These new mediums allow consumers to view their TV programs through streaming devices like Smart TVs, Apple TV, Chromecast and Roku, as well as via streaming services like Hulu, YouTube and CBS All-Access. On the ad campaign side, with addressable TV through OTT and CTV gaining traction on programmatic platforms, there\u2019s an opportunity to incorporate it more into paid media campaigns. Take advantage of it.\"]}),/*#__PURE__*/e(\"p\",{children:\"Overall, addressable TV allows advertisers to be more precise with their advertising. It gives advertisers the\\xa0opportunity\\xa0to provide more relevant content to the end-user based on their data points, demographics and interests. We can now garner deeper insights, limit ad exposure, utilize sequential targeting and target cross-platform. Addressable is also cheaper than traditional linear TV advertising with a higher return, all while requiring less time for purchase.\"}),/*#__PURE__*/e(\"img\",{alt:\"Innovation Animation\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,34uKhdZmr33QplMP5bzE5E4UrRE.jpg?originalFilename=Innovation-Animation.jpg\",src:\"https://framerusercontent.com/images/34uKhdZmr33QplMP5bzE5E4UrRE.jpg\",srcSet:\"https://framerusercontent.com/images/34uKhdZmr33QplMP5bzE5E4UrRE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/34uKhdZmr33QplMP5bzE5E4UrRE.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Web-based Animation\"}),/*#__PURE__*/t(\"p\",{children:[\"This rising star in animation is built directly into a website or web-based platform. Web-based animation\\xa0uses\\xa0libraries to implement animation across a series of components, illustrations and other user touchpoints. These include both 2D and 3D solutions that render through already existing frameworks like WebGL and SVG as well as animation frameworks that manipulate the \",/*#__PURE__*/e(a,{href:\"https://developer.mozilla.org/en-US/docs/Web/API/Document_Object_Model/Introduction\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Document Object Model (DOM)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"As web technologies have gotten more complex and consumer needs have become more personalized, animation has become a core part of our day-to-day digital experiences. Users expect a level of polish and finesse, not to mention interaction, that animation helps communicate. The process of adding animation to web-based platforms has, until recently, been cumbersome. But now we have new frameworks like Lottie, SpringJS, Greensock, and so many others that have boosted efficiency while lowering costs by allowing a near-seamless pipeline between animators and developers. Meanwhile, we can see more quality end products when it comes to websites that showcase web-based animation.\"}),/*#__PURE__*/e(\"h2\",{children:\"Spark AR\"}),/*#__PURE__*/t(\"p\",{children:[\"In April 2019, Facebook\\xa0announced\\xa0plans to move \",/*#__PURE__*/e(a,{href:\"https://sparkar.facebook.com/ar-studio/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Spark AR\"})}),\", their tool for creating and publishing Instagram Story and Facebook Camera effects, out of closed beta and into the hands of community creators. These effects let users express themselves at the moment and provide rich and interactive layers to their experiences.\"]}),/*#__PURE__*/e(\"p\",{children:\"We published our first (and simple to use) effect for attendees of our office block party after the release. Our followers could drop a spiced-up, 3D version of our logo into their environment to share while at the event, adding a little interactive excitement to the occasion.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With a recent\\xa0update\\xa0to Spark AR, target tracking technology is available so creators can anchor AR experiences to actual, flat surfaces in the real world. This allows people \u2014 and brands \u2014 the opportunity to build these experiences into posters, packaging or billboards. Now, brands can bring their previously static ads to life.\"}),/*#__PURE__*/e(\"img\",{alt:\"Innovation 5G\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,A0IiS2VD61LQlK37orwbJFN1wM.jpg?originalFilename=Innovation-5G.jpg\",src:\"https://framerusercontent.com/images/A0IiS2VD61LQlK37orwbJFN1wM.jpg\",srcSet:\"https://framerusercontent.com/images/A0IiS2VD61LQlK37orwbJFN1wM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/A0IiS2VD61LQlK37orwbJFN1wM.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"5G\"}),/*#__PURE__*/t(\"p\",{children:[\"5G is the\\xa0next generation\\xa0of mobile broadband positioned to replace or augment 4G LTE connections. Why it\u2019s exciting: \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"internet-speedtest\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"BIfIRI73N\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"faster download and upload speeds\"})}),\" are possible, as well as decreased latency. For perspective, 5G speeds could reach up to 100 gigabits per second. That\u2019s 100 times faster than before.\"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s groundbreaking for areas where low latency is\\xa0critical, like remote surgery and navigation overlay. 5G can also come in handy with video surveillance, connected vehicles, virtual and augmented reality, and more.\"}),/*#__PURE__*/e(\"h2\",{children:\"Wi-Fi 6\"}),/*#__PURE__*/e(\"p\",{children:\"With the initial rollout of Wi-Fi 6 near the end of 2019 comes the updated standard for Wi-Fi.\\xa0Coming in\\xa0with higher speeds, Wi-Fi 6 offers 9.6 Gbps, versus the 3.5 Gbps of the previous-generation Wi-Fi 5. Interestingly, these are maximum speeds unlikely to be reached or needed in typical Wi-Fi use, as the general download speed is 72 Mbps.\"}),/*#__PURE__*/e(\"p\",{children:\"So, why does it matter? Wi-Fi 6 is more than a speed upgrade. It also offers new technologies to make it easier to have multiple Wi-Fi devices connected to one network. Since a router can communicate with a limited number of devices at the same time, more connected devices means the overall network will slow down more. Wi-Fi 6 allows routers to communicate with more devices simultaneously. It also makes it possible for routers to send data to a number of different devices in the same broadcast, while giving Wi-Fi devices the power to schedule check-ins with the router to save battery life.\"}),/*#__PURE__*/e(\"p\",{children:\"What that means: One Wi-Fi 6 laptop connected to a Wi-Fi 6 router is probably only a little bit faster than a Wi-Fi 5 laptop connected to its corresponding router. However, as more Wi-Fi 6 devices get added, their existing speeds should be easier to maintain despite an elevated demand on the corresponding router. This won\u2019t just be beneficial for public venues that can require hundreds or thousands of connected devices (think office buildings and stadiums), but it will also be helpful at home. Today, the average home contains nine Wi-Fi devices, while an average of 50 could be seen in just a few years.\"}),/*#__PURE__*/e(\"p\",{children:\"Just\\xa0two catches: To really enjoy the benefits of Wi-Fi 6, users will need both their device and router to meet this new standard. In addition, internet service provider plans haven\u2019t necessarily caught up to next-gen router technology, and they may not for a few years.\"}),/*#__PURE__*/e(\"img\",{alt:\"Innovation Augmented Reality\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,l1LF9tiTExmLA8nfINNrkdWAW0I.jpg?originalFilename=Innovation-Augmented-Reality.jpg\",src:\"https://framerusercontent.com/images/l1LF9tiTExmLA8nfINNrkdWAW0I.jpg\",srcSet:\"https://framerusercontent.com/images/l1LF9tiTExmLA8nfINNrkdWAW0I.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/l1LF9tiTExmLA8nfINNrkdWAW0I.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What spark AR can do?\"}),/*#__PURE__*/e(\"p\",{children:\"Spark AR enables\\xa0you to create anything from a face filter to interactive AR games, and social media gives it a wide-ranging audience. Meanwhile, the importance of marketing via social media goes without saying.\"}),/*#__PURE__*/e(\"h3\",{children:\"What does 5G really do?\"}),/*#__PURE__*/e(\"p\",{children:\"5G wireless technology is meant to deliver\\xa0higher multi-Gbps peak data speeds, ultra low latency, more reliability, massive network capacity, increased availability, and a more uniform user experience to more users. Higher performance and improved efficiency empower new user experiences and connects new industries.\"}),/*#__PURE__*/e(\"h3\",{children:\"How is 5G different from 4G?\"}),/*#__PURE__*/e(\"p\",{children:\"Overall, due to the new technologies, spectrum and frequencies it uses,\\xa05G has several benefits over 4G; higher speeds, less latency, capacity for a larger number of connected devices, less interference and better efficiency.\"}),/*#__PURE__*/e(\"h3\",{children:\"Why 5G is a big deal?\"}),/*#__PURE__*/e(\"p\",{children:\"The innovation of making watches smart has since increased the number of things in the IoT, and the number will continue to grow as more advancements in technology are made. With each generation of wireless communication, the IoT is set to expand. ...\\xa0The growth of the IoT depends on 5G, which is why 5G is a big deal.\"}),/*#__PURE__*/e(\"h3\",{children:\"Does WiFi 6 help with interference?\"}),/*#__PURE__*/e(\"p\",{children:\"Whether it is old or updated, it supports the cheaper 2.4Ghz. Although 2.4Ghz is more susceptible to interference,\\xa0it does provide better reception. That is, it can \u201Creceive\u201D at greater distances. Thanks to new enhancements to WiFi 6, such as BSS coloring technology, even \u201Conly 2.4Ghz\u201D devices will benefit.\"}),/*#__PURE__*/e(\"h3\",{children:\"How much faster is WiFi 6?\"}),/*#__PURE__*/e(\"p\",{children:\"WiFi 6 delivers faster speeds than the previous two generations of WiFi, but how much faster is it exactly? WiFi 6 is capable of a\\xa0maximum throughput speed of 9.6 Gbps, compared to 3.5 Gbps on WiFi 5 and 600Mbps on WiFi 4.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help Keeping up With the New Innovation?\"}),/*#__PURE__*/t(\"p\",{children:[\"So, sit tight for now. Keep your focus on addressable TV, web-based animation, Spark AR, and user access and control. Our team at Sphere is here to talk through any of these innovations, and more.\\xa0\",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Contact us\"})}),\"\\xa0today.\"]})]});export const richText2=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Since the outbreak of the coronavirus in 2019, which impacted everything from international travel to local businesses, many companies have shifted to remote work to reduce crowding and help maintain work-life balance for their employees.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Plenty of people fantasize about working from the comfort of their own home, foregoing their commute in favour of more sleep, family or exercise time. But working remotely is a double-edged sword \u2014 sure, you get to stay home, but it can be harder to focus on actually working. Whether it\u2019s a pile of laundry that suddenly looks more appealing than your bosses\u2019 to-do list, or a quick three-hour binge of that one Netflix show you\u2019ve been dying to watch, staying productive at home can take a little extra effort. Plus, the isolation can quickly become a downer for those used to socializing at work. And some people, of course, would prefer to stay in the office.\"}),/*#__PURE__*/e(\"p\",{children:\"So, first thing\u2019s first: you should probably sit up straight, eat some breakfast, and put on some pants. How else can you stay focused on the job and mentally healthy while working remotely?\"}),/*#__PURE__*/e(\"img\",{alt:\"work from home location during lockdown\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KoyroQriQROw0gzEO0XqNfvao.jpg?originalFilename=Lockdown-work-from-home.jpg\",src:\"https://framerusercontent.com/images/KoyroQriQROw0gzEO0XqNfvao.jpg\",srcSet:\"https://framerusercontent.com/images/KoyroQriQROw0gzEO0XqNfvao.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/KoyroQriQROw0gzEO0XqNfvao.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Location, Location, Location\"}),/*#__PURE__*/e(\"p\",{children:\"Try to find yourself a dedicated and comfortable spot to work that you can associate with your job and leave when you\u2019re off the clock \u2014 that means get off the couch, and definitely get out of bed.\"}),/*#__PURE__*/e(\"p\",{children:\"Set up a dedicated home office where you can close the door and shut out distractions. Going to local libraries to take advantage of their free Wi-Fi and calm surroundings. Or you choose the nearest co-working space to work comfortably and stay awake during the day.\"}),/*#__PURE__*/e(\"img\",{alt:\"Meeting during lockdown\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,iewpUYVySd7eCIzHpnRmmYtOnA.jpg?originalFilename=Meeting-lockdown.jpg\",src:\"https://framerusercontent.com/images/iewpUYVySd7eCIzHpnRmmYtOnA.jpg\",srcSet:\"https://framerusercontent.com/images/iewpUYVySd7eCIzHpnRmmYtOnA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/iewpUYVySd7eCIzHpnRmmYtOnA.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Find a Buddy\"}),/*#__PURE__*/e(\"p\",{children:\"You might find it easier to be productive without your most chatty coworkers constantly buzzing in your ear. But social interactions \u2014 even with coworkers \u2014 can alleviate feelings of isolation and loneliness. Durham University\u2019s Dr Thuy-vy Nguyen, who studies the effects of solitude, thinks the psychological effects of working remotely for extended periods is often overlooked or ignored, despite it being an essential factor in our mental well-being and team bonding.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWe\u2019re used to social interaction,\u201D she says. \u201CIt facilitates cooperation and closeness.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"To help fill the socializing gap while working remotely, Nguyen recommends finding a colleague you can hit up when you\u2019re feeling the need to chat with someone. Alternatively, buddy up with a friend who works elsewhere and is going through the same situation at work. Hopping on a social video call instead of Discord or text isn\u2019t a bad idea, either.\"}),/*#__PURE__*/e(\"img\",{alt:\"Day Plan during Lockdown\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,tWQtVjKs1obfekbIlIjKnkLQPC8.jpg?originalFilename=day-plan.jpg\",src:\"https://framerusercontent.com/images/tWQtVjKs1obfekbIlIjKnkLQPC8.jpg\",srcSet:\"https://framerusercontent.com/images/tWQtVjKs1obfekbIlIjKnkLQPC8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/tWQtVjKs1obfekbIlIjKnkLQPC8.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Have a Plan\"}),/*#__PURE__*/e(\"p\",{children:\"Nguyen also recommends that, when working alone, you should keep a more structured daily schedule than usual.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CUsually our time and the structure of our day are influenced by other people,\u201D she says. \u201CYou\u2019re going to experience your day as lacking the normal structures that you usually have. People might have a hard time dealing with it. So one of the things that we found in our trying to understand solitude, is that time spent alone is better if it\u2019s structured.\u201D\"}),/*#__PURE__*/e(\"img\",{alt:\"Zoom Meeting while working remotely\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,6PtfpimtBVvJkoXoUZP1HiQ3WoE.jpg?originalFilename=zoom-meeting.jpg\",src:\"https://framerusercontent.com/images/6PtfpimtBVvJkoXoUZP1HiQ3WoE.jpg\",srcSet:\"https://framerusercontent.com/images/6PtfpimtBVvJkoXoUZP1HiQ3WoE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/6PtfpimtBVvJkoXoUZP1HiQ3WoE.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Think About How You\u2019re Communicating\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s important to go beyond email and use other digital tools that can better replicate the in-person office experience and provide for clear communication during working from home.\"}),/*#__PURE__*/e(\"p\",{children:\"You can communicate with your team using chat apps like Slack and videoconferencing services like Zoom or Discord. Screen-sharing is another killer aspect of getting people on the same page.\"}),/*#__PURE__*/e(\"p\",{children:\"Harvard Business School\u2019s Prithwiraj \u201CRaj\u201D Choudhury, who studies remote work and the relationships between geography and productivity, found an interesting solution to boosting camaraderie among remote workers: pizza parties. While researching remote work habits at the U.S. Patent Office \u2014 which implemented a more robust \u201Cwork from anywhere\u201D policy in 2011 \u2014 Choudhury discovered a manager who hosted weekly lunches via videoconferencing.\"}),/*#__PURE__*/e(\"p\",{children:\"Furthermore, better communication while working from home can help maintain your relationship with your colleagues, managers, and direct reports. It\u2019s also important for managers to encourage employees to share their opinions or concerns about a particular project so they don\u2019t feel like they\u2019re being dismissed just because they\u2019re not in the same room.\"}),/*#__PURE__*/e(\"img\",{alt:\"Different Work Styles\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,MOh5wroYsoVPIvq70Ui2d8FDCOw.jpg?originalFilename=Work-styles.jpg\",src:\"https://framerusercontent.com/images/MOh5wroYsoVPIvq70Ui2d8FDCOw.jpg\",srcSet:\"https://framerusercontent.com/images/MOh5wroYsoVPIvq70Ui2d8FDCOw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/MOh5wroYsoVPIvq70Ui2d8FDCOw.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:\"Remember Everyone Works Differently\"}),/*#__PURE__*/e(\"p\",{children:\"Managers should remember that not every employee actually wants to work from home, a shift that can be stressful for some. As companies increasingly shifted from onsite to work from anywhere, it\u2019s key they communicate as much as possible to keep the work done seamlessly.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CIf management actually forces people to work from home, then that would add another layer of stress,\u201D Nguyen says. \u201CGiving employees as much information as possible can ease the burden caused by the disruption.\u201D\"})]});export const richText3=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Digital transformation is the integration of digital technology into all areas of an organisation altering how you run and provide value to customers. It's also a cultural modification that requires companies to continually challenge the status quo, experiment, and get comfortable with failure.\"}),/*#__PURE__*/e(\"p\",{children:\"Digital transformation is vital for all businesses, from the small to the enterprise. That message comes through loud and clear from seemingly every keynote, panel discussion, article, or research study related to how businesses can remain competitive and appropriate as the world becomes increasingly digital. What's not clear to many business leaders is what digital transformation means. Is it an appealing method to say moving to the cloud? What are the particular steps we require to take? Do we need to create new jobs to help us create a framework for digital transformation, or use a consulting service? What parts of our business method require altering? Is it worth it?\"}),/*#__PURE__*/e(\"p\",{children:\"This post aims to answer a few of the typical questions around digital transformation and provide clarity, particularly to CIOs and IT leaders, comprising lessons learned from your peers and digital transformation specialists. Since innovation plays a crucial function in an organization's capability to develop with the marketplace and continuously increase value to customers, CIOs play an essential function in digital transformation.\"}),/*#__PURE__*/e(\"p\",{children:\"It's likewise worth keeping in mind that today's companies remain variously put on the road to digital transformation. If you are feeling stuck in your digital transformation work, you are not alone. Among the hardest concerns in digital transformation is how to get over the preliminary humps from vision to execution. It produces angst: Many CIOs and companies think they lag far behind their peers on improvement when that isn't the case.\"}),/*#__PURE__*/e(\"p\",{children:\"Even companies that are well down the digital transformation course face difficult ongoing hurdles, like budgeting, talent struggles, and culture change. Let's dig in for recommendations for organizations that various put on that road to change.\"}),/*#__PURE__*/e(\"img\",{alt:\"Modern Office\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,mmTeo8XZ4sfV3jDlfC8ni0fAvI.jpg\",\"data-framer-height\":\"550\",\"data-framer-width\":\"920\",height:\"275\",src:\"https://framerusercontent.com/images/mmTeo8XZ4sfV3jDlfC8ni0fAvI.jpg\",srcSet:\"https://framerusercontent.com/images/mmTeo8XZ4sfV3jDlfC8ni0fAvI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/mmTeo8XZ4sfV3jDlfC8ni0fAvI.jpg 920w\",style:{aspectRatio:\"920 / 550\"},width:\"460\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is Digital Transformation?\"}),/*#__PURE__*/e(\"p\",{children:\"Due to the fact that digital transformation will look various for each company, it can be difficult to determine a meaning that applies to all. In general terms, we define digital transformation as the integration of digital technology into all areas of a business resulting in essential modifications to how businesses run and how they deliver value to clients. Beyond that, it's a cultural modification that needs organizations to continuously challenge the status quo, experiment frequently, and get comfy with failure. This sometimes means leaving long-standing business processes that companies were built on in favour of relatively brand-new practices that are still being specified.\"}),/*#__PURE__*/t(\"p\",{children:[\"With a variety of articles and various definitions of digital transformation, it's easy to see why there is some confusion around the topic. For instance, author \",/*#__PURE__*/e(a,{href:\"https://www.gregverdino.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Greg Verdino\"})}),' focuses on what businesses that go through digital transformation might anticipate attaining. He says, \"Digital transformation closes the gap between what digital clients already anticipate and what analog businesses in fact deliver.\"']}),/*#__PURE__*/t(\"p\",{children:[\"A meaning from \",/*#__PURE__*/e(a,{href:\"http://www.theagileelephant.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The Agile Elephant\"})}),' stresses all the ways businesses may need to adjust their existing practices:\" [Digital transformation] involves a change in management, various thinking, the support of innovation and new business models, including digitisation of possessions and an increased use of innovation to enhance the experience of your organisation\\'s employees, consumers, providers, partners and stakeholders.\"']}),/*#__PURE__*/e(\"p\",{children:'And the Wikipedia definition, while vague, discusses how the impacts of digital transformation extend beyond businesses to society as a whole. \"Digital transformation is the changes associated with the application of digital innovation in all elements of human society,\" it states.'}),/*#__PURE__*/t(\"p\",{children:['Leaders, think of what digital transformation will mean-- in practice - to your company and how you will articulate it. \"Digital is a crammed word that indicates numerous things to lots of people,\" states Jim Swanson, Senior Vice President/CIO and Head of Digital Transformation at ',/*#__PURE__*/e(a,{href:\"https://www.cropscience.bayer.com\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Bayer Crop Science\"})}),\" (and formerly CIO, Monsanto.) When you discuss digital transformation, unload what it implies, he recommends.\"]}),/*#__PURE__*/e(\"p\",{children:'At Monsanto, Swanson talked about digital transformation in terms of customer-centricity. \"We discuss automating operations, about individuals, and about new business designs,\" he says. \"Wrapped inside those topics are information analytics, technologies, and software applications-- all of which are enablers, not motorists.\"'}),/*#__PURE__*/e(\"p\",{children:'\" In the center of everything is management and culture,\" Swanson states. \"You might have all those things-- the client view, the services and products, data, and actually cool technologies-- however if leadership and culture aren\\'t at the heart, it fails. Comprehending what digital methods to your company-- whether you\\'re a monetary, farming, pharmaceutical, or retail institution-- is vital.\"'}),/*#__PURE__*/t(\"p\",{children:[\"Melissa Swift, who leads \",/*#__PURE__*/e(a,{href:\"https://www.kornferry.com/capabilities/business-transformation\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Korn Ferry's Digital Advisory\"})}),' for North America and Global Accounts, agrees with Swanson\\'s take that the word \"digital\" has a problem due to the fact that it means a lot of things to many people.']}),/*#__PURE__*/e(\"p\",{children:\"\\\" Say 'digital' to someone and they think about going paperless; another may think about information analytics and artificial intelligence; another might visualize Agile teams; and yet another may think of open-plan offices,\\\" she keeps in mind.\"}),/*#__PURE__*/e(\"p\",{children:'\" Digital\" is a hot mess of a word. And this causes a lot of grief in organizations.\"'}),/*#__PURE__*/e(\"p\",{children:'\"Imagine purchasing a hamburger over and over, and getting whatever from a hotdog to a chicken sandwich to a Caesar salad \u2026\" she states.'}),/*#__PURE__*/e(\"p\",{children:\"Leaders need to be fully aware of this truth as they frame discussions around digital transformation. For recommendations from Swift on how to speak with this topic without getting burned, read our associated post, Why people enjoy hating digital transformation.\"}),/*#__PURE__*/e(\"img\",{alt:\"Digital Transformation\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,WjwJKJWKANbi0YeahfXVIMesKzs.png\",\"data-framer-height\":\"550\",\"data-framer-width\":\"920\",height:\"275\",src:\"https://framerusercontent.com/images/WjwJKJWKANbi0YeahfXVIMesKzs.png\",srcSet:\"https://framerusercontent.com/images/WjwJKJWKANbi0YeahfXVIMesKzs.png?scale-down-to=512 512w,https://framerusercontent.com/images/WjwJKJWKANbi0YeahfXVIMesKzs.png 920w\",style:{aspectRatio:\"920 / 550\"},width:\"460\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Does Digital Transformation Matter?\"}),/*#__PURE__*/e(\"p\",{children:\"A business may handle digital transformation for numerous factors. By far, the most likely factor is that they have to: It's a survival problem for many.\"}),/*#__PURE__*/e(\"p\",{children:'Howard King, in a contributed post for The Guardian, puts it by doing this: \"Businesses don\\'t change by choice due to the fact that it is costly and risky. Businesses go through improvement when they have stopped working to evolve.\"'}),/*#__PURE__*/t(\"p\",{children:[\"Business leaders have largely gotten the message-- and are prioritizing accordingly. \",/*#__PURE__*/e(a,{href:\"https://www.gartner.com/en/newsroom/press-releases/2025-01-21-gartner-forecasts-worldwide-it-spending-to-grow-9-point-8-percent-in-2025\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Gartner\"})}),\" Forecasts that worldwide spending on innovations and services that enable digital transformation will reach $5.61 trillion in 2025, increasing 9.8% from 2024. IT budgets face inflation headwinds in 2025. While nominal spending may increase, rising prices erode real spending power. This forces CIOs to prioritize, potentially delaying or scaling back projects to maintain budget viability\"]}),/*#__PURE__*/e(\"p\",{children:\"Business leaders have largely gotten the message-- and are prioritizing accordingly. IDC projections that worldwide spending on innovations and services that enable digital transformation will reach $1.97 trillion in 2022, per the (IDC) Worldwide Semiannual Digital Transformation Spending Guide. IDC anticipates that digital transformation costs will grow steadily, achieving a five-year substantial annual development rate of 16.7 per cent between 2017 and 2022.\"}),/*#__PURE__*/e(\"p\",{children:'\"This shift towards capital funding is an important one as business executives recognize digital transformation as a long-term financial investment.\"'}),/*#__PURE__*/e(\"p\",{children:'\"This shift toward capital financing is a crucial one as business executives come to recognize digital transformation as a long-term investment. This dedication to moneying DX will continue to drive spending well into the next decade.\" stated Shawn Fitzgerald, research director, Worldwide Digital Transformation Strategies.'}),/*#__PURE__*/e(\"p\",{children:\"As of 2018, advanced analytics is the number-one digital financial investment \u2013 with enterprises planning to increase related deployments by 75 per cent during the next 12 to 18 months, according to research from The Hackett Group. This includes a particular focus on information visualization tools and machine learning.\"}),/*#__PURE__*/e(\"p\",{children:\"Organizations are at different locations in the digital transformation journey, obviously. But speed has actually ended up being a business necessity for all. IT leaders deal with pressure to show that digital initiatives continue to equate to increased agility and speed for the entire organization.\"}),/*#__PURE__*/t(\"p\",{children:[\"As Dion Hinchcliffe, VP and the primary analyst at \",/*#__PURE__*/e(a,{href:\"https://www.constellationr.com\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Constellation Research\"})}),\", composes: \\\"The leading IT executives in today's quickly progressing companies should match the rate of modification, fall behind, or lead the pack. That's the existential concern at stake in today's digitally-infused times, where vibrant action should be actively supported by out-of-the-box experimentation and pathfinding. This should be done while managing the inexorable daily drumbeat of operational concerns, service shipment, and the distracting vagaries of the unpredictable, such as a significant cyberattack or details breach. The CIO this year needs to be both a very skillful priority juggler and an efficient digital leader from the front.\\\"\"]}),/*#__PURE__*/e(\"p\",{children:'Improving consumer experience has become an important goal-- and therefore a crucial part of digital transformation. Hinchcliffe calls smooth client experience \"the most crucial discriminating aspect for how a business will carry out.'}),/*#__PURE__*/e(\"img\",{alt:\"Digitization in Workplace\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,lLHC0adn8V2nNqSxesEACJcqE.jpg\",\"data-framer-height\":\"550\",\"data-framer-width\":\"920\",height:\"275\",src:\"https://framerusercontent.com/images/lLHC0adn8V2nNqSxesEACJcqE.jpg\",srcSet:\"https://framerusercontent.com/images/lLHC0adn8V2nNqSxesEACJcqE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/lLHC0adn8V2nNqSxesEACJcqE.jpg 920w\",style:{aspectRatio:\"920 / 550\"},width:\"460\"}),/*#__PURE__*/e(\"h2\",{children:\"What Does a Digital Transformation Framework Look Like?\"}),/*#__PURE__*/e(\"p\",{children:\"Although digital transformation will vary widely based on the organization's specific challenges and demands, there are a few constants and common themes among existing case studies and published frameworks that all business and technology leaders should consider as they embark on digital transformation.\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, these digital transformation elements are often cited:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"17px\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer experience\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Operational agility\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Culture and leadership\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Workforce enablement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Digital technology integration\"})})]}),/*#__PURE__*/e(\"p\",{children:\"While each guide has its own recommendations and varying steps or considerations, CIOs should look for those important shared themes when developing their own digital transformation strategy.\"}),/*#__PURE__*/e(\"img\",{alt:\"Digital Device\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,GPpVsMlMfguTpHnz1ZxAXGe2I.png\",\"data-framer-height\":\"550\",\"data-framer-width\":\"920\",height:\"275\",src:\"https://framerusercontent.com/images/GPpVsMlMfguTpHnz1ZxAXGe2I.png\",srcSet:\"https://framerusercontent.com/images/GPpVsMlMfguTpHnz1ZxAXGe2I.png?scale-down-to=512 512w,https://framerusercontent.com/images/GPpVsMlMfguTpHnz1ZxAXGe2I.png 920w\",style:{aspectRatio:\"920 / 550\"},width:\"460\"}),/*#__PURE__*/e(\"h2\",{children:\"What Are the Key Trends in Digital Transformation in 2022?\"}),/*#__PURE__*/e(\"p\",{children:\"2025 will be a year for digital initiatives. Organizations that continue to underestimate the need for culture change do so at their own peril.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CBy 2025, digital transformation is expected to accelerate further, with technologies like AI, edge computing, and 5G transforming the business landscape in unprecedented ways.\u201D says Scott Bissessar, Founder & CEO of Straticom Technologies.\"}),/*#__PURE__*/t(\"p\",{children:[\"Here are \",/*#__PURE__*/e(a,{href:\"https://www.linkedin.com/pulse/future-digital-transformation-trends-2025-scott-bissessar-ebyec/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"five key\"})}),\" digital transformation trends that business and IT leaders should be aware of in 2025:\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"17px\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Artificial Intelligence and Machine Learning\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Cybersecurity\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Edge Computing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Operationalized Generative AI\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Evolution Of Cloud Architecture\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"How Can I Measure ROI on Digital Transformation?\"}),/*#__PURE__*/e(\"p\",{children:\"To show the success of digital transformation efforts, leaders are required to quantify the return on investment. That's much easier said than done with projects that cross-functional and business limits, change how a company goes to market, and often essentially reshape interactions with consumers and employees.\"}),/*#__PURE__*/e(\"p\",{children:\"A project such as revamping a mobile application may have a short-term payoff however other projects are going after longer-term business worth.\"}),/*#__PURE__*/e(\"p\",{children:'As we just recently reported, \"Digital transformation efforts are ongoing and developing, which can render standard business value calculations and financial governance techniques less reliable.\"'}),/*#__PURE__*/e(\"p\",{children:'Still, quantifying success is important to continue financial investment. \"Just carrying out the innovation isn\\'t enough-- the technology requires to be specifically tied to keeping track of crucial efficiency indicators on customer insights and business process effectiveness,\" states Brian Caplan, director with management consultancy Pace Harmon.'}),/*#__PURE__*/e(\"p\",{children:\"Initially, ask if you're taking sufficient risks.\"}),/*#__PURE__*/e(\"p\",{children:'\"When determining how well digital transformation investments are performing, it\\'s best to take a portfolio view and not a project level view,\" states Cecilia Edwards, partner with digital transformation consultancy and research study company Everest Group. Just as a mutual fund manager or equity capital firm would look at overall efficiency to identify how well things are going, digital transformation leaders must take a holistic view of digital change efforts.'}),/*#__PURE__*/e(\"p\",{children:\"This is especially important so that the underperformance of one particular job does not reflect adversely on the overarching efforts of IT. It also constructs tolerance for the necessary dangers that should be undertaken to attain real digital transformation.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What's another word for digital transformation?\"}),/*#__PURE__*/e(\"p\",{children:\"Digital transformation is frequently thought of as synonymous with 'digitization' and 'digitalization'.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is digital transformation in simple words?\"}),/*#__PURE__*/e(\"p\",{children:\"Digital transformation is the process of using digital technologies to create new \u2014 or modify existing \u2014 business processes, culture, and customer experiences to meet changing business and market requirements. ... It transcends traditional roles like sales, marketing, and customer service.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the main areas of digital transformation?\"}),/*#__PURE__*/e(\"p\",{children:\"It's about technology, data, process, and organizational change.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is an example of digital transformation?\"}),/*#__PURE__*/e(\"p\",{children:\"Bringing artificial intelligence into your service organization is a prime example of the power of digital transformation. AI-powered chatbots that answer simple customer inquiries serve as a welcoming presence on your website, reducing the time customers have to wait to reach an agent.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the purpose of digital transformation?\"}),/*#__PURE__*/e(\"p\",{children:\"While every digital transformation initiative will have its own specific goals, the main purpose of any digital transformation is\\xa0to improve your current processes. Digital transformation is important because companies must evolve to remain competitive in their industry. If you aren't evolving, you're falling behind.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is digital transformation mandatory?\"}),/*#__PURE__*/e(\"p\",{children:\"While\\xa0digital transformation may no longer be optional, it does not necessitate abandoning an entire business model or a brand that customers like and trust.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"How Can I Get Started on Digital Transformation?\"}),/*#__PURE__*/e(\"p\",{children:\"If all of this makes you feel woefully behind, fear not. One of the biggest misconceptions CIOs have about digital transformation is that all of their competitors are much further ahead of the game than they are. That's because \u201Cthere\u2019s much admiration of (and popular press around) the fastest transformers, but little critique of how hard transformation is or how long it may take for a typical Global 2,000 company,\u201D says Tim Yeaton, CMO of Red Hat.\"}),/*#__PURE__*/t(\"p\",{children:[\"As businesses formulate their own digital transformation strategy, there is much to be learned from CIOs and IT leaders who have already begun their journeys. See the latest trends in the digital marketing landscape \",/*#__PURE__*/e(a,{href:\"https://sphereagency.com/articles/digital-marketing-trends\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"in this article.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Our team at Sphere is here to talk through your own digital transformation, and more.\\xa0\",/*#__PURE__*/e(a,{href:\"https://sphereagency.com/contact\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Contact us\"})}),\"\\xa0today.\"]})]});export const richText4=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"The global economy is hitting the rock from many changes in many countries since the pandemic periods. Thai businesses are also fully stepping into the eCommerce market and becoming mainstream for Thai people. Social shopping platforms such as \",/*#__PURE__*/e(a,{href:\"https://sphereagency.com/articles/selling-on-shopee\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Shopee\"})}),\", \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"lazada-seller-guide\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"NjVIBFVBm\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lazada\"})}),\", Facebook Shopping, JD Central, and Alibaba have taken the center stage. Many traditional retailers had to adopt the idea to continue their business.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s dive into the information that might help you understand better about eCommerce trends in Thailand!\"}),/*#__PURE__*/e(\"h2\",{children:\"Changing Customer Behavior\"}),/*#__PURE__*/e(\"p\",{children:\"Since lockdown policies were set in all of Asia and all over the globe, users have been spending more time on social media platforms such as Facebook, Instagram, and X. The numbers impacting the E-Commerce and social commerce landscape significantly increased on a global scale.\"}),/*#__PURE__*/e(\"p\",{children:\"According to insights by Statista, retail e-commerce sales are estimated to exceed 4.1 trillion U.S. dollars worldwide in 2024, while this figure is expected to reach new heights at 6.56 trillion in 2025. For Thailand, Thanawat Malabuppha, the CEO and co-founder of priceza.com, says the customer succeeded in hitting the revenue at 1.1 trillion baht and the most popular shopping channels among Thai consumers in past year are Shopee (75%), Lazada (67%), and TikTok (51%).\"}),/*#__PURE__*/e(\"p\",{children:\"Long story short, we can expect more people to shop online regularly far beyond the next 2 or 3 years.\"}),/*#__PURE__*/e(\"img\",{alt:\"Ecommerce Thailand Sphere Agency\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ZUqmopaj8oZwzD3hIxz5ionj5uk.jpg?originalFilename=thailand-ecommerce-sphere-agency.jpg\",src:\"https://framerusercontent.com/images/ZUqmopaj8oZwzD3hIxz5ionj5uk.jpg\",srcSet:\"https://framerusercontent.com/images/ZUqmopaj8oZwzD3hIxz5ionj5uk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ZUqmopaj8oZwzD3hIxz5ionj5uk.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:\"Every Sectors Has Joined\"}),/*#__PURE__*/e(\"p\",{children:\"Earlier in Pre-COVID-19 2020, the most popular online shopping category in Thailand was travel & accommodation, amounting to $6.12 Billion in 2019. The fastest-growing sector was food & personal care at +22%.\"}),/*#__PURE__*/e(\"p\",{children:\"With strict travel restrictions enacted in the region, tourism suffered a 51% shrinkage in eCommerce transactions in the past year. Instead, food & personal care flourished at +41% since people are likely to stay in place and take care of their health.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.shopify.com/blog/top-online-shopping-categories\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The business\"})}),\" that grew over the past few years including electronics, fashion, food, beverages, DIY hardware and furniture. Household essentials have become more popular with an increase of 22.2% which might be a solid proof that people spend more time in their home than before and will become their behavior eventually.\"]}),/*#__PURE__*/e(\"img\",{alt:\"QR code Payment Thailand Sphere Agency\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Lm1dcG6sazmfqpigt4uoSersqL4.jpg?originalFilename=qr-code-payment-ecommerce-sphere-agency.jpg\",src:\"https://framerusercontent.com/images/Lm1dcG6sazmfqpigt4uoSersqL4.jpg\",srcSet:\"https://framerusercontent.com/images/Lm1dcG6sazmfqpigt4uoSersqL4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Lm1dcG6sazmfqpigt4uoSersqL4.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Going Cashless\"})}),/*#__PURE__*/t(\"p\",{children:[\"As digital payment technology keeps developing, Thai shoppers are adopting a cashless life and demand is rising day by day. \",/*#__PURE__*/e(a,{href:\"https://www.bangkokpost.com/business/general/2876722/thailand-leads-march-towards-cashless-society\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Bangkok Post\"})}),\" reported that Thailand ranks third in the region for carrying less cash, with only 47% of the content of each Thai respondent's wallet being cash. The survey results also revealed that Thailand leads the region in mobile banking app usage frequency. A remarkable 97% of Thai consumers said they use mobile banking apps at least once a week.\"]}),/*#__PURE__*/e(\"p\",{children:\"This might affect the demand on both online platforms and traditional retailers alike. Marketers need to make digital payments for their services easy for customers.\"}),/*#__PURE__*/e(\"img\",{alt:\"Digital Payment Sphere Agency\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,BIKFHKAhRjhFR8qZCmimnmECz4.jpg?originalFilename=digital-payments-ecommerce-sphere-agency.jpg\",src:\"https://framerusercontent.com/images/BIKFHKAhRjhFR8qZCmimnmECz4.jpg\",srcSet:\"https://framerusercontent.com/images/BIKFHKAhRjhFR8qZCmimnmECz4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/BIKFHKAhRjhFR8qZCmimnmECz4.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:\"What\u2019s Next for Marketers?\"}),/*#__PURE__*/e(\"p\",{children:\"As Southeast Asian eCommerce giant Lazada predicted, online shopping is becoming more significant than it already is. People will shop online not just because of certain products that need to be ordered on the internet, but because they can buy stuff with their fingertips.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The demand will rise exponentially. Marketers need to adjust their strategies to catch up with the changing eCommerce landscape and facilitate customers who are widely adopting digital payment technology into their everyday life. Now is just the beginning of a whole new world that everyone needs to live in, and the future is yet to be seen. Keep yourselves prepared.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What exactly is eCommerce?\"}),/*#__PURE__*/e(\"p\",{children:\"eCommerce is the buying and selling of goods or services via the internet, as well as the transfer of money and data to complete the transactions. It is also referred to as electronic commerce or internet commerce.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the 3 types of eCommerce?\"}),/*#__PURE__*/e(\"p\",{children:\"The three main types of eCommerce are business-to-business (such as Shopify), business-to consumer (such as Amazon) and consumer-to-consumer (such as eBay).\"}),/*#__PURE__*/e(\"h3\",{children:\"Which is the largest eCommerce company in the world?\"}),/*#__PURE__*/e(\"p\",{children:\"Since\\xa0it\\xa0was founded in 1994, Amazon has become a household name when it comes to online shopping. Today, the company has the largest revenue in the world.\"}),/*#__PURE__*/e(\"h3\",{children:\"Why is eCommerce so successful?\"}),/*#__PURE__*/e(\"p\",{children:\"Customers get real-time updates of new product launches, exclusive deals and promotional schemes,\\xa0as\\xa0well\\xa0as\\xa0the one-touch purchase option,\\xa0which\\xa0has caused an exponential growth in\\xa0online\\xa0commerce. It's\\xa0possible\\xa0to\\xa0build\\xa0a more intimate customer-business relationship\\xa0with\\xa0location-specific\\xa0offerings\\xa0of\\xa0the\\xa0mobile\\xa0device.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the future of eCommerce?\"}),/*#__PURE__*/e(\"p\",{children:\"It\\xa0will continue to boom\\xa0around\\xa0the\\xa0globe. They\\xa0are\\xa0expected to reach more than $6.5 trillion by\\xa02023. By\\xa02021,\\xa0an estimated 2.1 billion shoppers are predicted to buy goods and services online. And interestingly enough, many of these online shoppers live outside the U.S.\"}),/*#__PURE__*/e(\"h3\",{children:\"How do eCommerce websites make money?\"}),/*#__PURE__*/e(\"p\",{children:\"Another way eCommerce businesses make money vital to their long-term growth is through targeted ads that aim for customers and profitable niches right from the start. Using product-specific ads has helped eCommerce companies to grow. Remarketing ads have also served as catalysts for the growth momentum.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Need Help Planning Thailand eCommerce strategies for the New Normal?\"}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need marketing help to withstand the eCommerce tides? Our team at Sphere Agency is here to help you design the most effective platform, penetrate every major platform like Lazada and Shopee, plan elaborate content marketing, and more. \",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Contact us\"})}),\"\\xa0today.\"]})]});export const richText5=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Ever since the beginning of the viral pandemic that affects industries from top to bottom, businesses in Thailand have to adapt to the constantly changing consumer behaviour into digital eras. It is never easy for any of us to cope with change. We, as a digital marketing agency, also have to put new strategies to practice as well.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here are 5 things we think you should know about digital marketing to help marketers work better in digital life.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Stay in Touch With Your Clients\"})}),/*#__PURE__*/t(\"p\",{children:[\"With a significant \",/*#__PURE__*/e(a,{href:\"https://datareportal.com/reports/digital-2020-thailand\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"increase in online and social media activity in Thailand\"})}),\" over the past few years, it is the great chance for brands to connect to their audience through online channels. Whether at home or out at offices, they are virtually within reach. Stay in touch with your fanbase, provide the best possible services, and build an ever-stronger relationship with them. This will ensure your loyal customers benefit your business whenever you like.\"]}),/*#__PURE__*/e(\"img\",{alt:\"5 Things Digital Marketing Agencies In Thailand Should Know For The New Normal\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,alJJBKKoA6SpWLr0q4RxFD5s.jpg?originalFilename=digital-marketing-thailand-new-normal-02-sphere-agency.jpg\",src:\"https://framerusercontent.com/images/alJJBKKoA6SpWLr0q4RxFD5s.jpg\",srcSet:\"https://framerusercontent.com/images/alJJBKKoA6SpWLr0q4RxFD5s.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/alJJBKKoA6SpWLr0q4RxFD5s.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Do Your Homework\"})}),/*#__PURE__*/t(\"p\",{children:[\"Since the global economy was hit hard all around the world, \",/*#__PURE__*/e(a,{href:\"https://hootsuite.com/pages/digital-2020\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Consumers are more careful about their spendings\"})}),\", focusing on their goal, ruling out stuff they consider unnecessary. They need solutions to their problems, not annoying ads spamming their feed. They are more than ready to skip or block ads they find irrelevant. To prevent that, digital marketing agencies need to define the actual target audience\u2019s demands and deliver on them for the best value. Avoid obvious, capitalized ADS. Try stepping in their shoes to find out the best and easiest ways to satisfy their needs.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"5 Things Digital Marketing Agencies In Thailand Should Know For The New Normal\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PteQeHEgETwVCzg93zyrFI2FkSc.jpg?originalFilename=digital-marketing-thailand-new-normal-03-sphere-agency.jpg\",src:\"https://framerusercontent.com/images/PteQeHEgETwVCzg93zyrFI2FkSc.jpg\",srcSet:\"https://framerusercontent.com/images/PteQeHEgETwVCzg93zyrFI2FkSc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/PteQeHEgETwVCzg93zyrFI2FkSc.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Review Your Ad Spending\"})}),/*#__PURE__*/t(\"p\",{children:[\"Since consumers are more thrifty on their spending, conversion rates on various channels tend to plummet. Also, the \",/*#__PURE__*/e(a,{href:\"https://www.socialbakers.com/blog/covid-19-is-changing-behavior-on-social-media-for-both-brands-and-users\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"CPI of social media advertising has changed\"})}),\". What used to work before may now have better and more efficient alternatives. We suggest \",/*#__PURE__*/e(a,{href:\"what-is-seo/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"search engine optimization\"})}),\", or Google SEO if you have never used them before. To make the best use of your online advertising budget, it is essential to review the cost of each channel you put money on. Adapt your online advertising strategies accordingly to see what to do and how to do to achieve the best outcome.\"]}),/*#__PURE__*/e(\"img\",{alt:\"5 Things Digital Marketing Agencies In Thailand Should Know For The New Normal\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vdncRERM2LaAoPLoWuuSM9Qi0MU.jpg?originalFilename=digital-marketing-thailand-new-normal-04-sphere-agency.jpg\",src:\"https://framerusercontent.com/images/vdncRERM2LaAoPLoWuuSM9Qi0MU.jpg\",srcSet:\"https://framerusercontent.com/images/vdncRERM2LaAoPLoWuuSM9Qi0MU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/vdncRERM2LaAoPLoWuuSM9Qi0MU.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Be Socially Responsible\"})}),/*#__PURE__*/t(\"p\",{children:[\"Consumers expect brands to be \",/*#__PURE__*/e(a,{href:\"https://www.baabuk.com/blogs/stories/what-does-it-mean-to-be-a-responsible-brand\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"more responsible than ever\"})}),\". By showing empathy towards people who suffer, or supporting those who put the effort in helping people in need, you are presenting your company as community-oriented and socially responsible. You can communicate with them via social media such as Facebook or Instagram, or personalized emails for more intimacy. Also, you have to reassure your company\u2019s safety measures, as health and safety have topped the number 1 priority for customers. This will help improve your brand image and benefit marketing strategy in the future.\"]}),/*#__PURE__*/e(\"img\",{alt:\"5 Things Digital Marketing Agencies In Thailand Should Know For The New Normal\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NXCiwautkGibvc6hASxpIFDduI.jpg?originalFilename=digital-marketing-thailand-new-normal-05-sphere-agency.jpg\",src:\"https://framerusercontent.com/images/NXCiwautkGibvc6hASxpIFDduI.jpg\",srcSet:\"https://framerusercontent.com/images/NXCiwautkGibvc6hASxpIFDduI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/NXCiwautkGibvc6hASxpIFDduI.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Communicate With Online Content\"})}),/*#__PURE__*/t(\"p\",{children:[\"Consumers need \",/*#__PURE__*/e(a,{href:\"https://www.usatoday.com/story/tech/reviewedcom/2020/07/16/50-brands-giving-back-community-during-covid-19-pandemic/5449545002/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"encouragement and support\"})}),\" from the brands they trust in such a tough time, and content marketing plays a big part in this. You should find ways to help people with the content you share, whether it be video, photo, or words. The company\u2019s blog page and social media service are the perfect places to share valuable insights that might be benefits for fellow marketers. This will help reinforce your brand\u2019s authority and attract potential clients. The audience appreciates the value you pour into your messages and will be more willing to listen to the next ones.\"]}),/*#__PURE__*/e(\"img\",{alt:\"5 Things Digital Marketing Agencies In Thailand Should Know For The New Normal\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Vzg04qzZgtD4uy2gf8ff9OIK2i0.jpg?originalFilename=digital-marketing-thailand-new-normal-06-sphere-agency.jpg\",src:\"https://framerusercontent.com/images/Vzg04qzZgtD4uy2gf8ff9OIK2i0.jpg\",srcSet:\"https://framerusercontent.com/images/Vzg04qzZgtD4uy2gf8ff9OIK2i0.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Vzg04qzZgtD4uy2gf8ff9OIK2i0.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What's Next?\"})}),/*#__PURE__*/e(\"p\",{children:\"In today's era of technological advancement, which directly impacts consumers' lives, digital marketing is a crucial tool for brands to engage more closely with their audiences. Traditional strategies may no longer be as effective, necessitating adjustments to find the right approach for optimal results. This may involve utilizing AI, collecting detailed data for targeted marketing, and closely monitoring rapidly changing consumer behaviors. As marketing trends constantly evolve, digital marketers must always stay at least one step ahead.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What social media do Thailand use?\"}),/*#__PURE__*/t(\"p\",{children:[\"In 2024, Facebook had the highest share of users among popular \",/*#__PURE__*/e(a,{href:\"https://datareportal.com/reports/digital-2024-thailand\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"social media platforms in Thailand\"})}),\", followed by Line and TikTok. The number of people who use social media in Thailand is expected to increase over the next few years.\"]}),/*#__PURE__*/e(\"h3\",{children:\"How many people in Thailand use social media?\"}),/*#__PURE__*/e(\"p\",{children:\"Thailand had over 49 million social network users in 2024. The number of users is expected to reach 60 million by 2026. Over the years, the number of social network users has been increasing and will continue to increase in the future.\"}),/*#__PURE__*/e(\"h3\",{children:\"How many hours a day does an average Thai person use the Internet?\"}),/*#__PURE__*/e(\"p\",{children:\"With an average of 7 hours and 58 minutes spent online per person per day, including 5 hours and 2 minutes spent on mobile internet, Thailand is the most relentlessly connected people in the world.\"}),/*#__PURE__*/e(\"h3\",{children:\"How do you calculate cost per impression?\"}),/*#__PURE__*/e(\"p\",{children:\"The CPM formula is easy to understand: CPM = 1000 * cost / impressions .\"}),/*#__PURE__*/e(\"h3\",{children:\"What is SEO and how it works?\"}),/*#__PURE__*/e(\"p\",{children:\"SEO is the process of getting a website or piece of content to rank higher on the internet. To make it simpler, search engine optimization involves taking a piece of online content and putting it in the right place so that when someone searches for something, they will be shown at the top of the page.\"}),/*#__PURE__*/e(\"h3\",{children:\"What does it mean to be a responsible brand?\"}),/*#__PURE__*/e(\"p\",{children:\"Responsible brands make sure their workers are taken care of and know that the company is built by their employees. It's a common-sense mission to treat people right and if employees are happy, the brand will likely be more successful.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Need Digital Help in the New Normal?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need a marketing lift as things are returning to normal? Our team at\",/*#__PURE__*/e(\"strong\",{children:\" \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sphere Agency, a creative \"})}),/*#__PURE__*/e(a,{href:{webPageId:\"ABTyHN6et\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"digital marketing agency\"})})})}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\" in Thailand\"})}),\", is here to talk through any of these marketing strategies for the new normal, and more.\\xa0\",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Contact us\"})}),\" today.\"]})]});export const richText6=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In this digital era, a business website is an absolute must for your company\u2019s success. It plays a vital role as a gateway or a storefront online, making it easy for customers to find and buy your products in the long term. To make the most out of the website that you have, SEO comes in handy.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"According to a 2024 study by \",/*#__PURE__*/e(a,{href:\"https://ahrefs.com/blog/seo-statistics/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SparkToro\"})}),\", 93% of all website traffic comes from search engines like Google, and SEO drives 1,000%+ more traffic than organic social media. Most importantly, \",/*#__PURE__*/e(a,{href:\"https://www.wordstream.com/blog/ws/2014/08/14/increase-traffic-to-my-website\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SEO increases FREE traffic to the website\"})}),\" for months or even years to come.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s take a look at an example. Say, we want to promote our company\u2019s content marketing service. A keyword research tool shows that 1,000 users search for 'content marketing' each month. According to statistics, the first result in Google's search page gets about 20% of all clicks, which accounts for around 200 visitors to our website per month if we can make it to the top of search engine rankings. Normally the Cost-per-click (CPC) for that keyword is worth $0.7/click. The web traffic of 200 visitors is worth around $140 a month, that\u2019s how much you can save instead of using search ads.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Likewise, SEO in Thailand is more relevant than ever, so it really helps to learn what it is and how it can benefit your business. In this article, we will introduce the fundamentals of SEO in plain language to step up your content marketing game.\"}),/*#__PURE__*/e(\"img\",{alt:\"SEO optimization\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,XQbcAtdtDYEzPBuNPjgiGfHoLGI.jpg?originalFilename=seo1-2.jpg\",src:\"https://framerusercontent.com/images/XQbcAtdtDYEzPBuNPjgiGfHoLGI.jpg\",srcSet:\"https://framerusercontent.com/images/XQbcAtdtDYEzPBuNPjgiGfHoLGI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/XQbcAtdtDYEzPBuNPjgiGfHoLGI.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is SEO?\"})}),/*#__PURE__*/e(\"p\",{children:\"SEO stands for Search Engine Optimization, the practice of increasing targeted organic traffic to your website through Google's search results. It is entirely about improving the website rank in the Search Engine Results Pages (SERPs).\"}),/*#__PURE__*/e(\"p\",{children:\"SEO companies do this by creating high-quality content, optimizing the website using specific keywords, and building backlinks, which is to be discussed later.\"}),/*#__PURE__*/e(\"p\",{children:\"The first step to understand SEO is to know how Search Engines function.\"}),/*#__PURE__*/e(\"img\",{alt:\"Google Search Results\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,RUnqBrH2cqCo3Rbfbm8NXX20uWQ.jpg?originalFilename=seo1-6.jpg\",src:\"https://framerusercontent.com/images/RUnqBrH2cqCo3Rbfbm8NXX20uWQ.jpg\",srcSet:\"https://framerusercontent.com/images/RUnqBrH2cqCo3Rbfbm8NXX20uWQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/RUnqBrH2cqCo3Rbfbm8NXX20uWQ.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Search Engines Work?\"})}),/*#__PURE__*/t(\"p\",{children:[\"When you search for something on Google, an algorithm (known as a \",/*#__PURE__*/e(a,{href:\"https://developers.google.com/search/docs/advanced/crawling/overview-google-crawlers\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"crawler\"})}),\") scans billions of sites on the internet in real-time to get the most relevant content they can find.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The crawler then builds a long list of links that it considers the best results for your search based on several ranking factors.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"First, Relevancy.\"})}),/*#__PURE__*/e(\"p\",{children:\"Google looks for pages that are most closely related to the keywords you search for.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:'For example, if you search for \"SEO Agency Thailand,\" the algorithm is likely to show millions of related results. It compares the search keyword with related words to find the best sites that contain these terms. We can use keyword research tools to find the best specific terms to optimize the site\\'s content.'}),/*#__PURE__*/e(\"p\",{children:\"Google picks a handful among these pages to rank at the top, by using these other factors.\"}),/*#__PURE__*/e(\"img\",{alt:\"Google SERPs\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LCk1R2546xrMVNXbGgK5zvgcmI.jpg?originalFilename=seo1-4.jpg\",src:\"https://framerusercontent.com/images/LCk1R2546xrMVNXbGgK5zvgcmI.jpg\",srcSet:\"https://framerusercontent.com/images/LCk1R2546xrMVNXbGgK5zvgcmI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/LCk1R2546xrMVNXbGgK5zvgcmI.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Second, Authority.\"})}),/*#__PURE__*/e(\"p\",{children:\"Google ranks search results based on whether the web site's content is trustworthy and reliable. Authority is ranked by the number of other pages that link back to that website, i.e. Backlinks.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The page with 100 quality backlinks will rank higher than one with 10 links. The Domain Level rises accordingly. Therefore, link building is another crucial part of SEO.\"}),/*#__PURE__*/e(\"p\",{children:\"Google also rates the quality of the external websites that link to the page, so spamming your own blank website with links to the targeted page will not work. Guest blogging can be one way to do it. Also, the right anchor text for each link may affect quite a lot as well. We will talk about link building in more detail in future blog posts.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Third, Usefulness.\"})}),/*#__PURE__*/e(\"p\",{children:\"Say, you have a page with so much quality content that lots of people have linked back. However, if the content is unorganized and it is hard to navigate and is full of jargon that most users do not understand, the page is not likely to rank so well in the long term.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Compared to another site with not as good content and fewer links, but the texts are better organized and easily understandable.\"}),/*#__PURE__*/e(\"p\",{children:'This page will perform better on the \"usefulness scale\", based on User Experience Signals. Positive user experience ratings and high site load speed usually result in a higher search engine ranking.\\xa0'}),/*#__PURE__*/e(\"p\",{children:\"Keep in mind that a well-organized site architecture for mobile devices is also a great plus. This is for the most part related more to technical SEO than on-page SEO, so we will be discussing this in another blog post.\"}),/*#__PURE__*/e(\"img\",{alt:\"Tips for Search Engine Optimization\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Ho5g9VhrSsC4SRaBwjNkjxWr4w8.jpg?originalFilename=seo1-7.jpg\",src:\"https://framerusercontent.com/images/Ho5g9VhrSsC4SRaBwjNkjxWr4w8.jpg\",srcSet:\"https://framerusercontent.com/images/Ho5g9VhrSsC4SRaBwjNkjxWr4w8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Ho5g9VhrSsC4SRaBwjNkjxWr4w8.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Tips for Getting Started\"})}),/*#__PURE__*/e(\"p\",{children:\"We can see how much Search Engine Optimization SEO can help your company website gain more organic traffic without actually having to pay extra for search ads, which usually costs a lot and may not be really worthwhile.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So here are the short best practices for getting started with SEO; create a user-friendly website with great content (and blog posts), create organized internal links by guest blogging and gain backlinks for off-page SEO. This will come in handy for the next steps in search engine marketing.\"}),/*#__PURE__*/t(\"p\",{children:[\"We now know about 'what is SEO?'. Continue learning about SEO in our next article at \",/*#__PURE__*/e(a,{href:\"https://sphereagency.com/articles/seo-how-to-guide\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SEO Marketing Guide: Learn Basics of Google Ranking.\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What do SEO tools do?\"}),/*#__PURE__*/e(\"p\",{children:\"SEO tools provide insights into the overall health and performance of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility on search engines.\"}),/*#__PURE__*/e(\"h3\",{children:\"Can I do SEO on my own?\"}),/*#__PURE__*/e(\"p\",{children:\"Yes, you can do SEO marketing on your own. Like any other form of online marketing, anyone can learn how to do SEO for their business with the right amount of research and lots of practice.\"}),/*#__PURE__*/e(\"h3\",{children:\"Do I have to pay for SEO?\"}),/*#__PURE__*/e(\"p\",{children:\"Search listings on Google are free, and no one can pay for a better ranking because of the commitment to keeping search content useful and trustworthy.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is SEO Marketing difficult to do?\"}),/*#__PURE__*/e(\"p\",{children:\"SEO in itself could be easier than you thought. Still, you should not underestimate the amount of time and effort it will take to get your website ranked. Don't expect to climb the ranks on a national scale if you only spend a few minutes a day. Digital marketing requires constant performance analytics, and so does SEO.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the 3 types of search engines?\"}),/*#__PURE__*/e(\"p\",{children:\"Search engines are classified into three categories based on how they work:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Crawler based search engines.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Human powered directories.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hybrid search engines.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Other special search engines.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"What are the 5 most commonly used search engine?\"}),/*#__PURE__*/t(\"p\",{children:[\"The most commonly used 5 search engines in the world are Google, Bing, Yandex, Yahoo, and Baidu Yandex respectively, according to \",/*#__PURE__*/e(a,{href:\"https://gs.statcounter.com/search-engine-market-share\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"StatCounter\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Need Help Planning SEO Strategy in Thailand?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need help with SEO Marketing? Our team at Sphere Agency is here to help you optimize your website for the highest ranking on Google. Check out our\\xa0\",/*#__PURE__*/e(a,{href:{webPageId:\"Kx56vdYNM\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SEO Services\"})}),\"\\xa0for more information and\\xa0\",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Contact us\"})}),\"\\xa0today.\"]})]});export const richText7=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Last time in \",/*#__PURE__*/e(a,{href:{pathVariables:{D_jPP4xsl:\"what-is-seo\"},unresolvedPathSlugs:{D_jPP4xsl:{collectionId:\"EtbeiU_Yd\",collectionItemId:\"nL4P9RrKK\"}},webPageId:\"F2bEUAOSf\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"What is SEO? Why Search Engine Optimization Matters\"})}),\", we discussed what SEO is and how Search Engines work.\"]}),/*#__PURE__*/e(\"p\",{children:\"Quick recap: SEO stands for Search Engine Optimization, the practice of increasing targeted organic traffic to your website through Google's search results. It is entirely about improving the website rank in the Search Engine Results Pages (SERPs). We do this by creating relevant content, building strong backlinks, and optimizing the performance of your website.\"}),/*#__PURE__*/e(\"p\",{children:\"The truth is, most Thai websites still have limited knowledge of SEO, so just knowing the right basics could get you quite far.\"}),/*#__PURE__*/e(\"p\",{children:\"So today, let\u2019s take a closer look at a beginner's guide on how to do SEO for your website.\"}),/*#__PURE__*/e(\"h2\",{children:\"Know Your Customers\"}),/*#__PURE__*/e(\"p\",{children:\"Before we jump into more nerdy stuff, let\u2019s start it off with the most basic yet important marketing element; customer research.\"}),/*#__PURE__*/e(\"p\",{children:'Customer research paves the way for further research in more detail later on. Some of you who run a business should already have a somewhat concrete image of what your customers look like, a.k.a. a \"customer persona\".\\xa0'}),/*#__PURE__*/e(\"p\",{children:\"A customer persona is an imaginary friend who will be your guide that helps you see what your actual target audiences want, feel, and do. A persona contains various pieces of information about the person; age, gender, financial status, interests, pain points, and goals in life.\"}),/*#__PURE__*/e(\"p\",{children:\"The customer persona is super important for digital marketing and SEO. Having a sort out persona not only helps you create products that people want but also lets you know what they search for on search engines.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Find the Right Keywords\"}),/*#__PURE__*/e(\"p\",{children:\"Now that you know who your customers are and what they want, the next step is to do keyword research. This stage is where we try to find the exact words and phrases (search queries) that customers type in search engines when they look for something. Search queries tend to fall into 2 categories.\"}),/*#__PURE__*/e(\"p\",{children:'Product Keywords are search queries that people use to find a product specifically, such as \"air fryer Shopee\". On the other hand, Informational Keywords are things that people type when they are not looking specifically for the product, such as \"how to cook with air fryer\".'}),/*#__PURE__*/e(\"p\",{children:\"Optimizing your website around both types of keywords will make it land on more SERPs. Your website will show up when a customer searches for your product AND when they are NOT.\"}),/*#__PURE__*/t(\"p\",{children:[\"There are many useful keyword research tools on the internet. If you already run a Google Ad Campaign, check out \",/*#__PURE__*/e(a,{href:\"https://ads.google.com/home/tools/keyword-planner/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google Keyword Planner.\"})}),\" If not, there are still \",/*#__PURE__*/e(a,{href:\"https://backlinko.com/keyword-research-tools\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"many other great tools\"})}),\" out there, such as \",/*#__PURE__*/e(a,{href:\"https://ahrefs.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Ahrefs\"})}),\" and \",/*#__PURE__*/e(a,{href:\"https://neilpatel.com/ubersuggest/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Ubersuggest\"})}),\". Some of them are free as well.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Long-Tail Keywords\"}),/*#__PURE__*/t(\"p\",{children:[\"For SEO newcomers, we recommend focusing on using\",/*#__PURE__*/e(\"strong\",{children:\" long-tail keywords \"}),'to get a better head start. Basically, long-tail keywords are search queries with 3+ words. They could be \"how to make fluffy Japanese cheesecake\" instead of just \"cheesecake recipe\".']}),/*#__PURE__*/e(\"p\",{children:\"They usually have less search volume and are relatively less competitive compared to generic single-word queries.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"An easy way to find long-tail keywords is by using Google Autocomplete. Actually, we probably see this feature every day without noticing it. When you type anything into the search box, it gives you keyword suggestions to complete your queries. You can also look at the bottom of the SERP where Google gives you recommended related search terms. Take notes of these suggestions for later.\"}),/*#__PURE__*/e(\"img\",{alt:\"HTML Tags\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,wAOY5daMeRYarrXu28oOdzgaXw.jpg?originalFilename=html-tags.jpg\",src:\"https://framerusercontent.com/images/wAOY5daMeRYarrXu28oOdzgaXw.jpg\",srcSet:\"https://framerusercontent.com/images/wAOY5daMeRYarrXu28oOdzgaXw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/wAOY5daMeRYarrXu28oOdzgaXw.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:\"Customize Your Website\"}),/*#__PURE__*/e(\"p\",{children:\"It should be easier to start good SEO from scratch, so you can build your website off a blank canvas. This way, you can customize your page to meet Google\u2019s SEO standards from the beginning. Also, if you have an age-old website that has not been updated for a long time, it is time to freshen it up to support your business\u2019s SEO strategy.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"On-page SEO\"}),\", which means optimizing your website with keywords in various elements throughout the page such as different HTML Tags, helps Google find specific words and phrases on your website. It is important to spread the target keywords, without overdoing it as well.\"]}),/*#__PURE__*/e(\"p\",{children:\"So, first thing\u2019s first. If your website runs on WordPress like us, we recommend installing SEOPress plugin. It makes it much easier to set up your page\u2019s HTML Tags.\"}),/*#__PURE__*/e(\"p\",{children:\"Once that\u2019s done, let\u2019s look at the most important HTML tags for SEO\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Title Tag\"}),/*#__PURE__*/e(\"p\",{children:\"Title tags are used to set up those clickable headlines that you see in the SERP. It is the most important tag for On-page SEO. Title tag summarizes what your page is all about, telling Google that your page is about that specific keyword. Also, it should be attractive enough for users to click through, so a balance is required between search optimization and user experience.\"}),/*#__PURE__*/e(\"p\",{children:\"Your title tag should be no more than 50-60 characters long, as Google cuts the rest. You should try to fit the most important information within that limit. Make sure that your title has an attractive copy and forms a readable sentence.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Meta Description\"}),/*#__PURE__*/e(\"p\",{children:\"This description shows up under the headline in SERP snippets. Although Google has said that they don\u2019t pay much attention to the meta description in ranking and that it can be skipped altogether, it is still an important element to increase the chance of click-through.\"}),/*#__PURE__*/e(\"p\",{children:\"In the same case as the title tag, the meta description should be clear and well-written within the limit of 150-160 characters. Sometimes it can be difficult to create good copy for particularly long-tailed keywords, or for pages that target multiple keywords. In those cases, you can leave out the meta description altogether.\\xa0Google will skim your page and fill your snippet with a few relevant quotes either way.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Header Tags (H1-H6)\"}),/*#__PURE__*/e(\"p\",{children:\"Clear headers make it easier for both your readers and the search engine to read through your article. Barely anyone reads through an article anymore. Instead, we scan the page until we find the section we like, read through that one section, and then bounce out.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If there is no heading in your article, the big chunk of texts will make many of us bounce right away. So, from a user perspective, headings are handy reading aids. From the perspective of the search engine, however, header tags help search crawler bots understand what the page is about.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some common best practices for header tags:\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t use more than one H1 tag -\"}),\" It is considered the title of the page that is displayed on your website, unlike the title tag that shows up on SERPs. Google puts as much priority on it as the title tag.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Maintain shallow structure -\"}),\"\\xa0Unless really necessary, you should never go below H3. Use H1 for the title, H2 for section headings, and H3 for subsections.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Relate headings to search query -\"}),\"\\xa0Each header tag should sound either like the target query or an answer to it -\\xa0keywords included.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Image Alt Text\"}),/*#__PURE__*/e(\"p\",{children:\"The main goal of alt texts is to serve in image indexing for your website. It helps users understand the image when it cannot be viewed. Alt text is also used by screen readers to describe images to visually impaired users, which makes websites more accessible.\"}),/*#__PURE__*/e(\"p\",{children:\"Image alt text is a big part of how they are indexed in Google. It is an important aspect of web accessibility and SEO because it helps search engines understand what an image is about and how it relates to the content on the page. This is important because search engines use alt text as a ranking factor when determining the relevance of a page for a particular search query.\"}),/*#__PURE__*/e(\"p\",{children:\"So if there is any visual component on your page, then you should consider filling in alt texts.\"}),/*#__PURE__*/e(\"p\",{children:\"When creating alt text, write just a line or two to describe your image. Alt text should provide a brief and accurate description of the image, including any important details or context that the user needs to understand its meaning or relevance. Try to differentiate each image from the other by including details like object type, colour, material, shape, finish, lighting, etc.\"}),/*#__PURE__*/e(\"p\",{children:\"It's also important to include relevant keywords in the alt text, as long as they are appropriate and add value to the user's understanding of the image. But still, no keyword stuffing, which is like a rule of thumb for On-page SEO already.\"}),/*#__PURE__*/t(\"p\",{children:[\"In case you don\u2019t want to miss any image, we recommend using \",/*#__PURE__*/e(a,{href:\"https://www.link-assistant.com/website-auditor/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"WebSite Auditor\"})}),\" to crawl your compile the list of images on your website with missing alt text.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"Content Writing\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NHLiwcUvrb73g923AewpPRvJ6o.jpg?originalFilename=content-writing.jpg\",src:\"https://framerusercontent.com/images/NHLiwcUvrb73g923AewpPRvJ6o.jpg\",srcSet:\"https://framerusercontent.com/images/NHLiwcUvrb73g923AewpPRvJ6o.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/NHLiwcUvrb73g923AewpPRvJ6o.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:\"Write Engaging Blog Content\"}),/*#__PURE__*/e(\"p\",{children:\"Producing good content can help your website rank better on search engines, with relevant keywords thoroughly distributed on every page. This is where the keywords you acquired from previous research can shine.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Blog content is an awesome way to help your website get better rankings on Google. Hubspot reported that websites that publish content regularly gain 350% more traffic. So just having lots of product pages would not help with SEO as much as a good blog post. To succeed and rank better with blog posts, they need to be exceptional enough to not get buried in millions of blog posts that are published every single day.\"}),/*#__PURE__*/e(\"p\",{children:\"High-quality blog posts come in many forms. Let\u2019s take a look at few examples and how to make the best of each type.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Step-by-step Guides \"}),\"is probably the most frequently used type of SEO content, and they work great! When you make it, make it as in-depth as possible, fill in the points that other sites might have missed out on. The more detail you write in the blog, the more value it can provide to the readers. You can be the source of reference they need, so there is more chance of getting backlinks.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Complete Lists\"}),\" are where you compile tips, items, techniques, recipes, or whatever you want to talk about. These are valuable because you\u2019re curating items from lots of different sources and cram them up into one long post. You can give the readers EVERYTHING they need in one blog.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://moz.com/blog/2025-seo-trends-top-predictions-from-23-industry-experts#changes-in-content-strategy\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"In 2025\"})}),\", the challenge of content burnout is likely to lessen, thanks to the integration of AI into various aspects of our work. Many people are already benefiting from this technology. Whether you're focused on data, lifestyle, or niche areas, AI can effortlessly generate ideas.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"Content SEO\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sqk1UUEmiMDVjkhA0HaEV55IJSA.jpg?originalFilename=content-seo.jpg\",src:\"https://framerusercontent.com/images/sqk1UUEmiMDVjkhA0HaEV55IJSA.jpg\",srcSet:\"https://framerusercontent.com/images/sqk1UUEmiMDVjkhA0HaEV55IJSA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/sqk1UUEmiMDVjkhA0HaEV55IJSA.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:\"To Sum It Up\"}),/*#__PURE__*/e(\"p\",{children:\"As a beginner's guide, the key to success in SEO is to know who your target audience is, what keywords they search for, and creating relevant with the keywords you find. Actually, the SEO path is a really long way to go with lots of details you should look out for. But, we think this should be enough to get you started.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What is SEO and how does it works?\"}),/*#__PURE__*/e(\"p\",{children:\"Search Engine Optimization (SEO) is the digital marketing process of getting a website or piece of content to rank higher on the internet. It involves taking online content and putting it in the right place so that when someone searches for something with the specified keyword, they will be shown in Google Search. \\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Can I do SEO on my own?\"}),/*#__PURE__*/e(\"p\",{children:\"Yes, you can do SEO marketing on your own. Like any other form of online marketing, anyone can learn how to do SEO for their business with the right amount of research and lots of practice.\"}),/*#__PURE__*/e(\"h3\",{children:\"Do I have to pay for SEO?\"}),/*#__PURE__*/e(\"p\",{children:\"Search listings on Google are free, and no one can pay for a better ranking because of the commitment to keeping search content useful and trustworthy.\"}),/*#__PURE__*/e(\"h3\",{children:\"Is SEO Marketing difficult to do?\"}),/*#__PURE__*/e(\"p\",{children:\"SEO in itself could be easier than you thought. Still, you should not underestimate the amount of time and effort it will take to get your website ranked. Don't expect to climb the ranks on a national scale if you only spend a few minutes a day. Digital marketing requires constant performance analytics, and so does SEO.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the 3 types of search engines?\"}),/*#__PURE__*/e(\"p\",{children:\"Search engines are classified into three categories based on how they work:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Crawler based search engines.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Human powered directories.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hybrid search engines.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Other special search engines.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"What are the 5 most commonly used search engine?\"}),/*#__PURE__*/t(\"p\",{children:[\"The most commonly used 5 search engines in the world are Google, Bing, Yahoo, Baidu, and Yandex respectively, according to \",/*#__PURE__*/e(a,{href:\"https://netmarketshare.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Netmarketshare\"})}),\", \",/*#__PURE__*/e(a,{href:\"https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Statista\"})}),\" and \",/*#__PURE__*/e(a,{href:\"https://gs.statcounter.com/search-engine-market-share\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"StatCounter\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Need Help on How to Do Successful SEO Marketing in Thailand?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need \",/*#__PURE__*/e(\"em\",{children:\"SEO Marketing Company\"}),\"? Our team at Sphere Agency is here to help you optimize your website for the highest ranking on Google. Check out our\\xa0\",/*#__PURE__*/e(a,{href:{webPageId:\"Kx56vdYNM\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SEO Services\"})}),\"\\xa0for more information and\\xa0\",/*#__PURE__*/e(a,{href:{webPageId:\"iUXMOaF4g\"},motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Contact us\"})}),\"\\xa0today.\"]})]});export const richText8=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"As we step into 2023, it's crucial for marketers to stay up-to-date with the latest global marketing trends to effectively connect with their audience. With each generation having unique lifestyles and consumer behaviors, it can be challenging for brands to communicate their message across different age groups. However, by gaining insights into the preferences and values of each generation, marketers can develop effective strategies that resonate with their target audience. \"}),/*#__PURE__*/e(\"p\",{children:\"In this post, we'll explore the latest generation insights and dig deep into each generation\u2019s lifestyle and consumer behaviour to help brands and marketers better understand and reach your audience in 2023.\"}),/*#__PURE__*/e(\"img\",{alt:\"Baby Boomer\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ZOWkwFy7HeVKB6blUIxpd5EdsNM.jpg?originalFilename=generation-boomer.jpg\",src:\"https://framerusercontent.com/images/ZOWkwFy7HeVKB6blUIxpd5EdsNM.jpg\",srcSet:\"https://framerusercontent.com/images/ZOWkwFy7HeVKB6blUIxpd5EdsNM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ZOWkwFy7HeVKB6blUIxpd5EdsNM.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Baby Boomer (Born 1946-1964)\"})}),/*#__PURE__*/e(\"p\",{children:\"Staying at home has made Baby Boomers fully adopt the digital lifestyle no less than the younger generations.\"}),/*#__PURE__*/t(\"p\",{children:[\"Since 2019, most Baby Boomers have been in retirement. Staying at home has made them fully adopt the digital lifestyle no less than the younger generations. According to the report\\xa0\",/*#__PURE__*/e(a,{href:\"https://analyticpartners.com/resources/report-marketing-through-crisis-and-beyond/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Future-Proofing Your Brand\"})}),\", they have become the primary target for the smartphone and smart home market with more than 1.2 billion global monthly application downloads. Many brands decided to invest in advertising via applications that boomers love, 82% of those are video games and esports applications. Online series and films are also their favourite service. Netflix values this info and curates a lot of old films to please them.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Boomers have Facebook as their primary social media, especially among women aged 50 and up. \",/*#__PURE__*/e(a,{href:\"https://www.mediapost.com/publications/article/356173/loyalty-gen-z-gen-x-millennial-baby-boomer-hab.html\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"MediaPost\"})}),\" stated that Baby Boomers are 19% more likely to be persuaded by online marketing than the younger generations, which corresponds to the \",/*#__PURE__*/e(a,{href:\"https://mblm.com/lab/brandintimacy-study/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"2020 Brand Intimacy Survey\"})}),\" that said Boomers aged 55-64 used information that brands communicate with them on Facebook or application prizes to help make a purchase decision.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The digital demands among Boomers had much influence on the wearable healthcare device market, such as pulse watch, exercising smartwatches, step counter, etc. \",/*#__PURE__*/e(a,{href:\"https://www2.deloitte.com/us/en/insights/industry/health-care/consumer-health-trends.html\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Deloitte\"})}),\" expected this category to grow among Boomers and Generation X with a forecasted revenue of $150 Billion.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Generation X\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,8iEc719ihSaoFWJyLjhaMoarCU.jpg?originalFilename=generation-x.jpg\",src:\"https://framerusercontent.com/images/8iEc719ihSaoFWJyLjhaMoarCU.jpg\",srcSet:\"https://framerusercontent.com/images/8iEc719ihSaoFWJyLjhaMoarCU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/8iEc719ihSaoFWJyLjhaMoarCU.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Generation X (Born 1965-1980)\"})}),/*#__PURE__*/e(\"p\",{children:\"Gen X prefers outdoor activities due to experiencing digital burnout.\"}),/*#__PURE__*/e(\"p\",{children:\"Online shopping spreads 42% among Gen X, with most of them aged 45-54. This group usually choose a store with a minimum delivery distance. They are more affected by discounts, regardless of the product being for children, adults, or seniors, as they have to care for the family. They prefer products that provide value, are eco-friendly, and saves the most.\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Hobbies\u2019 is the most mentioned topic among Gen X. Having quality \u2018Me Time\u2019 for themselves is what Gen X craves. WGSN reported 49% of Gen X looks for a hobby to give themselves some quality time on their own. 55% of Gen X in the UK find hobby a kind of relaxation from stressful work and family life.\"}),/*#__PURE__*/e(\"p\",{children:\"Cooking is popular among Gen X men. Statistics from Inkling found that 60% of Gen X men like to cook more compared to 2017. This data will have an impact on the cookware market that grows with this target, who are willing to pay 30% more for the best cookware product.\"}),/*#__PURE__*/e(\"p\",{children:\"40% of Gen X women aim to maintain their younger beauty. 1 of 3 American Gen X women are willing to spend $50 every month for cosmetic services and more likely to try out new skincare products or beauty techniques, which spreads like wildfire on the internet and social media. Skincare and protein drink brands invest more in women aged 40+, especially in promoting products on IGTV. This platform provides more intimacy than Facebook or Youtube, making the audience feel that the product is used on the daily basis.\"}),/*#__PURE__*/e(\"p\",{children:\"Gen X prefers outdoor activities due to experiencing digital burnout. Some of those activities are influenced by their Gen Z predecessors, like listening to podcasts, for example.\"}),/*#__PURE__*/e(\"img\",{alt:\"Millennials (Gen Y) \",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,OkpoRvWujpdvYC9Xvbvi5u3v1Dg.jpg?originalFilename=generation-millennials.jpg\",src:\"https://framerusercontent.com/images/OkpoRvWujpdvYC9Xvbvi5u3v1Dg.jpg\",srcSet:\"https://framerusercontent.com/images/OkpoRvWujpdvYC9Xvbvi5u3v1Dg.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/OkpoRvWujpdvYC9Xvbvi5u3v1Dg.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Millennials (Born 1981-1996)\"})}),/*#__PURE__*/e(\"p\",{children:\"Millennials are social media addicts, but the more they connect, the more lonesome they feel.\"}),/*#__PURE__*/e(\"p\",{children:\"Millennials widely adopt Direct-to-consumer businesses (D2C). Many brands utilize platforms like Instagram, Snapchat, and Tiktok to promote their products and services to reach this target group.\"}),/*#__PURE__*/e(\"p\",{children:\"73% of Millennials are social media addicts, but the more they connect, the more lonesome they feel. So they find ways to spend their weekends outside, travelling somewhere, chilling out at their favourite cafes, or showing off luxurious lifestyles on Instagram. Stats found that 77% of Millennials tend to buy drinks and post on social media every week, resulting in growth for cafes, bubble tea shops, or any drink stalls that are popular at the time.\"}),/*#__PURE__*/e(\"p\",{children:\"Homes and habitations have become the top choice to invest in for Millennials. Home products have gained popularity among them accordingly, and they like to decorate their habitats based upon the slow-life philosophy; solid coloured or Nordic styled furniture is in high demand compared to luxurious decoration.\"}),/*#__PURE__*/e(\"p\",{children:\"People in millennials age prioritise their wellness the most and have become the group of consumers that drive this market segment, leading to the emergence of fitness courses and the clean food market that gained $4.2 trillion in revenue in the past five years. Furthermore, they tend to look for activities that bring about their work-life balance, such as ASMR relaxation or Slow Travel trends to get away from all worldly stress.\"}),/*#__PURE__*/t(\"p\",{children:[\"The effort to escape the digital world to reside in the real one makes them the target for the pet economy. A report from \",/*#__PURE__*/e(a,{href:\"https://www.grandviewresearch.com/press-release/global-pet-care-market\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Grand View Research\"})}),\" expected this segment to grow up to $202.6 billion in 2025. Asia continues to be the biggest pet economy market.\"]}),/*#__PURE__*/e(\"p\",{children:\"Millennials abide by equality. The responsibility to care for a child does not fall upon any one parent. The image of a mother can become strong and sleek with apparel matching that of their child. This kind of fashion has gained popularity among single moms, leading to the rise of the one-size-fits-all fashion segment in both luxury and niche markets.\"}),/*#__PURE__*/e(\"img\",{alt:\"Generation Z\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,HGvRDw3ZDvJGRpDJbMwzPXJrs.jpg?originalFilename=generation-z.jpg\",src:\"https://framerusercontent.com/images/HGvRDw3ZDvJGRpDJbMwzPXJrs.jpg\",srcSet:\"https://framerusercontent.com/images/HGvRDw3ZDvJGRpDJbMwzPXJrs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/HGvRDw3ZDvJGRpDJbMwzPXJrs.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Gen Z (Born 1997-2012)\"})}),/*#__PURE__*/e(\"p\",{children:\"For Gen Z, the feeling of going back in time is a way to escape the harsh reality.\"}),/*#__PURE__*/e(\"p\",{children:\"Gen Z has been amidst the concerns of uncertainty for all their lifetimes. They expect businesses and the government to come up with a procedure to ease environmental problems, with a solid proof of commitment and not just merely talk about it.\"}),/*#__PURE__*/t(\"p\",{children:[\"An April 2020 survey by Prosper Insights and Analytics found 32.7% of Gen Z are anxious about \",/*#__PURE__*/e(a,{href:\"digital-marketing-agencies-new-normal/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"being locked down\"})}),\" during the COVID-19 pandemic, more than the rest with only 22%. Among all those limitations, they still find the solution by sticking to the group. For example, the platform\\xa0\",/*#__PURE__*/e(\"em\",{children:\"Intern from Home\"}),\"\\xa0by Brown University students had been the common space for interns during the pandemic. Or the crowd-sourcing website\\xa0\",/*#__PURE__*/e(a,{href:\"https://ismyinternshipcancelled.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"em\",{children:\"Is My Internship Cancelled\"})})}),/*#__PURE__*/e(\"em\",{children:\"\\xa0\"}),\"that invites students to update employment posts from various companies to enhance the opportunity for future application.\"]}),/*#__PURE__*/e(\"p\",{children:\"For Gen Z, the feeling of going back in time is a way to escape the harsh reality. Many business categories, especially entertainment and media, have adopted the concept of the Nostalgia Effect to be the theme for this generation. Films, series, analogue products like vinyl records, cassette tapes, film cameras, etc. have been brought back into production.\"}),/*#__PURE__*/e(\"img\",{alt:\"Generation Alpha\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,MJMTUiaDkHVoRQFIPXesOvKWk.jpg?originalFilename=generation-alpha.jpg\",src:\"https://framerusercontent.com/images/MJMTUiaDkHVoRQFIPXesOvKWk.jpg\",srcSet:\"https://framerusercontent.com/images/MJMTUiaDkHVoRQFIPXesOvKWk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/MJMTUiaDkHVoRQFIPXesOvKWk.jpg 928w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Alpha (Born 2010-Present)\"})}),/*#__PURE__*/e(\"p\",{children:\"Millennial parents tend to search for the best for their children, provide them with organic products or luxurious extravagance.\"}),/*#__PURE__*/e(\"p\",{children:\"The Alpha Generation was born and raised in a drastically different environment from the former generations. Businesses have to crack the code to understand these differences, be it about gender, expressing emotions, entertainment, and technology in real life.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Retail and mall businesses should integrate the learning experience technology to stand out among competitors because this is the reason for parents to benefit their children with technology that connects consumers to information and learning. The latest Microsoft branch in London was designed as a community where people and learn to code.\"}),/*#__PURE__*/t(\"p\",{children:[\"A study by \",/*#__PURE__*/e(a,{href:\"https://www.mintel.com/press-centre/social-and-lifestyle/53-of-us-parents-agree-that-buying-things-for-their-kids-is-a-way-to-bond\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Mintel\"})}),\" stated that 3% of 2,000 families surveyed consider shopping as the time to connect with their children. So the space that encourages family members of different generations to interact has become a crucial tool to build brand loyalty and a pleasant experience for everyone.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Seeing their parents anxious and burnout all their life, the Alphas can manage their emotions and stress well early on. They develop a set of connected roles for different settings (Multi Hyphenate), which could affect their career decisions when they grow up.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Some have predicted that Millennial parents have spending power and time for them. While the education system emphasises emotional intelligence development and better wellness, so they tend to grow up with a better quality of life. Millennial parents tend to search for the best for their children, provide them with organic products or luxurious extravagance. This idea has become the mental framework for their younglings, making the Alphas more decisive in purchasing and judge the world based on their POV and personal values. New creations will emerge from young demand, led by young creatives. In other words, a movement of kids with the mentalities of adults.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What are the generations explained?\"}),/*#__PURE__*/e(\"p\",{children:\"The generational cohort is defined by birth year, not age because generations grow older in groups.\"}),/*#__PURE__*/e(\"h3\",{children:\"Who is the wealthiest generation?\"}),/*#__PURE__*/e(\"p\",{children:\"The Baby\\xa0Boomer is\\xa0America's most\\xa0powerful\\xa0and wealthy generation. But millions of\\xa0Boomers\\xa0leave\\xa0the workforce every year,\\xa0and\\xa0even\\xa0the\\xa0youngest\\xa0Boomer\\xa0is already\\xa0close\\xa0to\\xa0retirement.\"}),/*#__PURE__*/e(\"h3\",{children:\"Which generation is the most educated?\"}),/*#__PURE__*/e(\"p\",{children:\"Despite\\xa0being the most educated generation in U.S. history, Millenials\\xa0are\\xa0rethinking\\xa0the\\xa0value\\xa0of\\xa0a\\xa0traditional\\xa0four-year\\xa0degree\\xa0due\\xa0to\\xa0student debt and new models of education.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the biggest generation?\"}),/*#__PURE__*/e(\"p\",{children:\"An\\xa0estimated\\xa072.1\\xa0million\\xa0people in the United\\xa0States\\xa0are\\xa0under\\xa0the\\xa0age\\xa0of\\xa030\\xa0years\\xa0old,\\xa0making Millenials the largest generation group in 2019.\\xa0Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the loneliest generation?\"}),/*#__PURE__*/e(\"p\",{children:\"According to a survey of US adults, Millennials are the loneliest generation. The poll found 30% of millennials said they always or often feel lonely, compared to 20% of Generation X and just 15% of baby boomers.\"}),/*#__PURE__*/e(\"h3\",{children:\"How much of Gen Z is depressed?\"}),/*#__PURE__*/e(\"p\",{children:\"According\\xa0to\\xa0a\\xa0survey,\\xa0more than nine in 10 Gen Z adults have experienced at least one physical or emotional symptom\\xa0due\\xa0to stress, such as feeling depressed or sad or lacking interest, motivation or energy. Only half of Gen Zs feel they\\xa0can\\xa0manage their stress.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Need Help Cracking the Code for Different Generations?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Does your brand need a digital marketing lift for the upcoming 2022? Our team at\",/*#__PURE__*/e(\"strong\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sphere Agency, a creative \"})}),/*#__PURE__*/e(a,{href:\"https://sphereagency.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"digital marketing agency\"})})})}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\" in Thailand\"})}),\", is here to talk through any of these marketing strategies for the future and beyond. Check out our\\xa0\",/*#__PURE__*/e(a,{href:\"https://sphereagency.com/services/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Services\"})}),\"\\xa0and\\xa0\",/*#__PURE__*/e(a,{href:\"https://sphereagency.com/contact/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Contact us\"})}),\"\\xa0today.\"]})]});export const richText9=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The internet has become one of the daily necessities in the digital era. Having a fast and stable internet lets us access a universal amount of information and connect to other people seamlessly. So it's true that the Internet speed test is one thing that all net surfers should grasp to find the culprit and solve the issue when the internet speed is abnormal.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Should We Check Net Speed?\"}),/*#__PURE__*/e(\"p\",{children:\"Internet speed test lets us identify the performance of uploading and downloading information online. Moreover, it makes us know whether you pay monthly for the net speed that your internet provider has advertised.\"}),/*#__PURE__*/e(\"p\",{children:\"Today we gathered some speedtest websites in Thailand and global. If you still don't know where to start, try these links below.\"}),/*#__PURE__*/e(\"h3\",{children:\"Global Speedtest Websites\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"speedtest.net\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(a,{href:\"https://www.meter.net/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"meter.net\"})})})})]}),/*#__PURE__*/e(\"h3\",{children:\"Thai Speedtest Websites\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(a,{href:\"https://speedtest.adslthailand.com/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"ADSLThailand\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(a,{href:\"http://speedtest1.totbroadband.com:8080/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"TOT\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(a,{href:\"https://speedtest.trueinternet.co.th/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"True\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(a,{href:\"https://speedtest.3bb.co.th/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"3BB\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(a,{href:\"http://catspeedtest.net/\",motionChild:!0,nodeId:\"EtbeiU_Yd\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"CAT\"})})})})]}),/*#__PURE__*/e(\"img\",{alt:\"Internet Speed Test \",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Owlu0bgRyyql8m7Gfo0N9tHJfU.jpg?originalFilename=internet-speed-test-04-1-e1612759961352.jpg\",src:\"https://framerusercontent.com/images/Owlu0bgRyyql8m7Gfo0N9tHJfU.jpg\",srcSet:\"https://framerusercontent.com/images/Owlu0bgRyyql8m7Gfo0N9tHJfU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Owlu0bgRyyql8m7Gfo0N9tHJfU.jpg 920w\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Should We Look For When Testing Net Speed?\"})}),/*#__PURE__*/e(\"p\",{children:\"After we click the start button and the app finishes the speed test, some parameters should pop up like this. Each parameter indicates your overall internet performance.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Upload Speed\"})}),/*#__PURE__*/e(\"p\",{children:\"Upload speed indicates how fast the net can transmit data from one computer system to another through the network, such as sharing files via email or sending video via chat applications. The unit of measure is Megabits per second (Mbps).\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Download Speed\"})}),/*#__PURE__*/e(\"p\",{children:\"The download speed indicates how fast the net can receive the data and store it in the system, whether image files, videos or loading a web page. Regular internet connection has a lower upload than download speed, so there's no need to worry. The unit of measure is also Megabits per second (Mbps).\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Ping / Latency\"})}),/*#__PURE__*/e(\"p\",{children:\"Ping is the parameter that indicates stability in transmitting data packets between the Client and the Server, i.e. the time taken for the data packet to travel from one end and back. The less the number is, the better. If the Ping is high, it means that our data transfer will delay accordingly. The unit of measure is Millisecond (ms).\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Jitter\"})}),/*#__PURE__*/e(\"p\",{children:\"Jitter is how delayed the transferred packet can be received. For example, the first packet used 20ms to travel and the second used 25 ms, this means that the jitter is 5 ms. Having a low jitter means the data transfer performance is great.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Differences Between Bits and Bytes\"})}),/*#__PURE__*/e(\"p\",{children:\"1 Byte equals 8 bits. We use Byte as the unit to measure file sizes on your computer. \"}),/*#__PURE__*/t(\"p\",{children:[\"1\",/*#__PURE__*/e(\"strong\",{children:\"KB\"}),\" = 1 kilo Bytes = 1,000 Bytes \"]}),/*#__PURE__*/t(\"p\",{children:[\"1\",/*#__PURE__*/e(\"strong\",{children:\"MB\"}),\" = 1 Million Bytes\"]}),/*#__PURE__*/e(\"p\",{children:\"The unit of measurement for internet speed is Megabits per second (Mbps), so don't get confused.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Note\"}),\" that bit uses a small 'b', while Byte uses a big 'B'.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Preparation for Internet Speed Test\"})}),/*#__PURE__*/e(\"p\",{children:\"We can check net speed on desktop computers, laptops, mobiles, and tablets. For better accuracy, we should do speedtest multiple times. Here are some ways you can prepare before clicking that start button on speedtest pages.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Close all web pages and applications\"})}),/*#__PURE__*/e(\"p\",{children:\"We should close every open page before checking the net speed, especially video and music streaming applications. Also, turn off other gadgets that connect to the network.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Stop downloading\"})}),/*#__PURE__*/e(\"p\",{children:\"It's better to pause all download or file transfer, which could disturb your internet speed test.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Connect to the internet\"})}),/*#__PURE__*/e(\"p\",{children:\"Connect your device to Wi-fi or use Ethernet cables to connect directly with the modem.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Start internet speed test\"})}),/*#__PURE__*/e(\"p\",{children:\"Check the net speed on your device using the mentioned websites and applications above.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Factors That Affect Net Speed\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Connection technology\"})}),/*#__PURE__*/e(\"p\",{children:\"This is the most important factor. Each technology has its limitations. For example, the internet speed of fibre broadband connection is way faster than 3G mobile connection with different pros and cons.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Internet Service Provider (ISP)\"})}),/*#__PURE__*/e(\"p\",{children:\"We connect with ISP with different technologies mentioned above. Sometimes the providers advertise the speed which it connects with the user, not the user to the internet. Internet speed reduces even more according to the connection technology used. For instance, fibre may provide a speedy connection, but capacity varies drastically because of a large number of users sharing signals through this channel. Internet signal could lower and might affect the internet speed.\"}),/*#__PURE__*/e(\"img\",{alt:\"ISP\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,BzEPIHQkVWpjmUC9AgDr8ejCIQ.jpg?originalFilename=internet-speed-test-02-1-e1612759943369.jpg\",src:\"https://framerusercontent.com/images/BzEPIHQkVWpjmUC9AgDr8ejCIQ.jpg\",srcSet:\"https://framerusercontent.com/images/BzEPIHQkVWpjmUC9AgDr8ejCIQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/BzEPIHQkVWpjmUC9AgDr8ejCIQ.jpg 920w\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Location\"})}),/*#__PURE__*/e(\"p\",{children:\"Usually, the internet connection between the Server and the Client includes the ISP, connectivity devices, and the computer or device receiving internet signals. The number of connected devices could affect the overall connection speed. Furthermore, the speed and performance of the Server also affect internet speed.\"}),/*#__PURE__*/e(\"img\",{alt:\"Internet Routing\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ei1CKJBeguC1yYy8eNWRopxp94.jpg?originalFilename=internet-speed-test-03-1-e1612759949113.jpg\",src:\"https://framerusercontent.com/images/ei1CKJBeguC1yYy8eNWRopxp94.jpg\",srcSet:\"https://framerusercontent.com/images/ei1CKJBeguC1yYy8eNWRopxp94.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ei1CKJBeguC1yYy8eNWRopxp94.jpg 920w\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Time of day\"})}),/*#__PURE__*/e(\"p\",{children:\"You might feel that net speed drops at a particular time of day, especially on the road in rush hour. Presumably, those are the times with the most internet usage, making the upload and download speed lower drastically. From the graph above, we can see that the connectivity regularly drops around 19.00 - 21.00. 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If there are too many devices using the internet, the speed might experience some slow-down across all your devices.\"}),/*#__PURE__*/e(\"h3\",{children:\"How does my device affect internet speed?\"}),/*#__PURE__*/e(\"p\",{children:\"Different devices handle internet connection differently. Consider the speed of a supercar compared to a minivan. You wouldn't expect the top speed on a supercar to be the same as a minivan, and the same goes for your devices.\"}),/*#__PURE__*/e(\"h3\",{children:\"How does my connection gateway impact internet speed?\"}),/*#__PURE__*/e(\"p\",{children:\"Your WiFi connection depends on your Gateway (modem or router) since all devices connect through it. An older generation Gateway may not deliver the fastest broadband speeds compared to the latest devices. Consider an upgrade if you have an older modem or router.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/e(\"p\",{children:\"Internet Speed Test lets us know we pay for the internet speed that ISPs advertised. But anyways, internet speed is just one factor indicating good overall connectivity. You could miss the difference between the 10 Mbps and 6 Mbps connections while watching videos on Youtube or Netflix. The important thing is that the more users in your network, the more significant internet speed will be.\"}),/*#__PURE__*/t(\"p\",{children:[\"On the same topic, while internet speed is great and all, website speed is no less important. At Sphere Agency, we know that struggle everyone has when we try to open a webpage and it takes FOREVER to load. We can help you optimise your website to improve User Experience, including load speed, web-flow, and more. 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