{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js", "ssg:https://framerusercontent.com/modules/7ob4BGN6lyGvS8ZEbOsf/mKijpIZm6e5tqsSCBLQH/wjLyeKxY1-2.js"],
  "sourcesContent": ["import{jsx as _jsx,jsxs as _jsxs}from\"react/jsx-runtime\";import{useReducer,useState}from\"react\";import{ControlType,addPropertyControls}from\"framer\";import{useIsOnCanvas,emptyStateStyle,containerStyles,defaultEvents,useRadius,borderRadiusControl}from\"https://framer.com/m/framer/default-utils.js@^0.45.0\";var PlayOptions;(function(PlayOptions){PlayOptions[\"Normal\"]=\"Off\";PlayOptions[\"Auto\"]=\"On\";PlayOptions[\"Loop\"]=\"Loop\";})(PlayOptions||(PlayOptions={}));var ThumbnailOptions;(function(ThumbnailOptions){ThumbnailOptions[\"High\"]=\"High Quality\";ThumbnailOptions[\"Medium\"]=\"Medium Quality\";ThumbnailOptions[\"Low\"]=\"Low Quality\";ThumbnailOptions[\"Off\"]=\"Off\";})(ThumbnailOptions||(ThumbnailOptions={}));var ThumbnailFormat;(function(ThumbnailFormat){ThumbnailFormat[\"WebP\"]=\"webp\";ThumbnailFormat[\"JPG\"]=\"jpg\";})(ThumbnailFormat||(ThumbnailFormat={}));/**\n * @framerIntrinsicWidth 560\n * @framerIntrinsicHeight 315\n *\n * @framerSupportedLayoutWidth fixed\n * @framerSupportedLayoutHeight fixed\n *\n * @framerComponentPresetProps isRed, borderRadius\n */ export function Youtube({url,play,shouldMute,thumbnail,isRed,onClick,onMouseEnter,onMouseLeave,onMouseDown,onMouseUp,...props}){const onCanvas=useIsOnCanvas();const isAutoplay=play!==PlayOptions.Normal;const showThumbnail=onCanvas||thumbnail!==ThumbnailOptions.Off&&!isAutoplay;const[isPreloading,preloadVideo]=useReducer(()=>true,false);const[showVideo,startVideo]=useReducer(()=>true,!showThumbnail);const[isHovered,setHovered]=useState(false);const borderRadius=useRadius(props);const hasBorderRadius=borderRadius!==\"0px 0px 0px 0px\"&&borderRadius!==\"0px\";if(url===\"\"){return /*#__PURE__*/ _jsx(Instructions,{});}const parsedURL=parseVideoURL(url);if(parsedURL===undefined){return /*#__PURE__*/ _jsx(ErrorMessage,{message:\"Invalid Youtube URL.\"});}const[videoId,embedURL]=parsedURL;// https://stackoverflow.com/questions/2068344/how-do-i-get-a-youtube-video-thumbnail-from-the-youtube-api\nconst thumbnailURL=getThumbnailURL(videoId,thumbnail,getWebPSupported()?ThumbnailFormat.WebP:ThumbnailFormat.JPG);// https://developers.google.com/youtube/player_parameters\nconst searchParams=embedURL.searchParams;searchParams.set(\"iv_load_policy\",\"3\");searchParams.set(\"rel\",\"0\");searchParams.set(\"modestbranding\",\"1\");searchParams.set(\"playsinline\",\"1\");if(isAutoplay||showThumbnail){searchParams.set(\"autoplay\",\"1\");}if(isAutoplay&&shouldMute){searchParams.set(\"mute\",\"1\");}if(play===PlayOptions.Loop){searchParams.set(\"loop\",\"1\");searchParams.set(\"playlist\",videoId);}if(!isRed){searchParams.set(\"color\",\"white\");}return /*#__PURE__*/ _jsxs(\"article\",{onPointerEnter:()=>setHovered(true),onPointerLeave:()=>setHovered(false),onPointerOver:preloadVideo,onClick:startVideo,style:{...wrapperStyle,borderRadius,transform:// Safari sometimes struggles to render border-radius:\n// - on the canvas when changing from 0 to any other value\n// - or when rendering an iframe\nhasBorderRadius&&(showVideo||onCanvas)?\"translateZ(0.000001px)\":\"unset\",cursor:\"pointer\",overflow:\"hidden\"},children:[isPreloading&&/*#__PURE__*/ _jsx(\"link\",{rel:\"preconnect\",href:\"https://www.youtube.com\"}),isPreloading&&/*#__PURE__*/ _jsx(\"link\",{rel:\"preconnect\",href:\"https://www.google.com\"}),/*#__PURE__*/ _jsx(\"div\",{style:{...videoStyle,background:showThumbnail?`center / cover url(${thumbnailURL}) no-repeat`:undefined}}),showVideo?/*#__PURE__*/ _jsx(\"iframe\",{style:videoStyle,src:embedURL.href,frameBorder:\"0\",allow:\"presentation; fullscreen; accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\",onClick:onClick,onMouseEnter:onMouseEnter,onMouseLeave:onMouseLeave,onMouseDown:onMouseDown,onMouseUp:onMouseUp}):/*#__PURE__*/ _jsx(PlayButton,{onClick:startVideo,isHovered:isHovered,isRed:isRed})]});}Youtube.displayName=\"YouTube\";addPropertyControls(Youtube,{url:{type:ControlType.String,title:\"Video\"},play:{type:ControlType.Enum,title:\"Autoplay\",options:Object.values(PlayOptions)},shouldMute:{title:\"Mute\",type:ControlType.Boolean,enabledTitle:\"Yes\",disabledTitle:\"No\",hidden(props){return props.play===PlayOptions.Normal;}},thumbnail:{title:\"Thumbnail\",description:\"Showing a thumbnail improves performance.\",type:ControlType.Enum,options:Object.values(ThumbnailOptions),hidden(props){return props.play!==PlayOptions.Normal;}},isRed:{title:\"Color\",type:ControlType.Boolean,enabledTitle:\"Red\",disabledTitle:\"White\"},...borderRadiusControl,...defaultEvents});const defaultProps={url:\"https://youtu.be/smPos0mJvh8\",play:PlayOptions.Normal,shouldMute:true,thumbnail:ThumbnailOptions.Medium,isRed:true};Youtube.defaultProps=defaultProps;function parseVideoURL(urlString){let url;try{url=new URL(urlString);}catch{const embedURL=getEmbedURL(urlString);return[urlString,embedURL];}if(url.hostname===\"youtube.com\"||url.hostname===\"www.youtube.com\"||url.hostname===\"youtube-nocookie.com\"||url.hostname===\"www.youtube-nocookie.com\"){const pathSegments=url.pathname.slice(1).split(\"/\");// https://www.youtube.com/watch?v=Fop2oskTug8\nif(pathSegments[0]===\"watch\"){const videoId=url.searchParams.get(\"v\");const embedURL1=getEmbedURL(videoId);return[videoId,embedURL1];}// https://www.youtube.com/embed/Fop2oskTug8\nif(pathSegments[0]===\"embed\"){const videoId1=pathSegments[1];return[videoId1,url];}}// https://youtu.be/Fop2oskTug8\nif(url.hostname===\"youtu.be\"){const videoId2=url.pathname.slice(1);const embedURL2=getEmbedURL(videoId2);return[videoId2,embedURL2];}}function getEmbedURL(videoId){return new URL(`https://www.youtube.com/embed/${videoId}`);}function getThumbnailURL(videoId,res,format=ThumbnailFormat.JPG){// https://gist.github.com/a1ip/be4514c1fd392a8c13b05e082c4da363\nconst pre=ThumbnailFormat.WebP?\"https://i.ytimg.com/vi_webp/\":\"https://i.ytimg.com/vi/\";const ext=ThumbnailFormat.WebP?\"webp\":\"jpg\";switch(res){case ThumbnailOptions.Low:return`${pre}${videoId}/hqdefault.${ext}`;case ThumbnailOptions.Medium:return`${pre}${videoId}/sddefault.${ext}`;case ThumbnailOptions.High:return`${pre}${videoId}/maxresdefault.${ext}`;default:return`${pre}${videoId}/0.${ext}`;}}let _getWebPSupported;// https://stackoverflow.com/a/27232658\nfunction getWebPSupported(){// We're going to default to webp because it's pretty widely supported by now\nif(!window){return true;}if(_getWebPSupported!==undefined){return _getWebPSupported;}const element=document.createElement(\"canvas\");if(!!(element.getContext&&element.getContext(\"2d\"))){// was able or not to get WebP representation\nreturn element.toDataURL(\"image/webp\").indexOf(\"data:image/webp\")==0;}else{// very old browser like IE 8, canvas not supported\nreturn false;}}// Helper components\nfunction Instructions(){return /*#__PURE__*/ _jsx(\"div\",{style:{...emptyStateStyle,overflow:\"hidden\"},children:/*#__PURE__*/ _jsx(\"div\",{style:centerTextStyle,children:\"To embed a Youtube video, add the URL to the properties\\xa0panel.\"})});}function ErrorMessage({message}){return /*#__PURE__*/ _jsx(\"div\",{className:\"framerInternalUI-errorPlaceholder\",style:{...containerStyles,overflow:\"hidden\"},children:/*#__PURE__*/ _jsxs(\"div\",{style:centerTextStyle,children:[\"Error: \",message]})});}function PlayButton({onClick,isHovered,isRed}){return /*#__PURE__*/ _jsx(\"button\",{onClick:onClick,\"aria-label\":\"Play\",style:buttonStyle,children:/*#__PURE__*/ _jsxs(\"svg\",{height:\"100%\",version:\"1.1\",viewBox:\"0 0 68 48\",width:\"100%\",children:[/*#__PURE__*/ _jsx(\"path\",{d:\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\",fill:isHovered?isRed?\"#f00\":\"#000\":\"#212121\",fillOpacity:isHovered?isRed?1:.8:.8,style:{transition:\"fill .1s cubic-bezier(0.4, 0, 1, 1), fill-opacity .1s cubic-bezier(0.4, 0, 1, 1)\"}}),/*#__PURE__*/ _jsx(\"path\",{d:\"M 45,24 27,14 27,34\",fill:\"#fff\"})]})});}const buttonStyle={position:\"absolute\",top:\"50%\",left:\"50%\",transform:\"translate(-50%, -50%)\",width:68,height:48,padding:0,border:\"none\",background:\"transparent\",cursor:\"pointer\"};const wrapperStyle={position:\"relative\",width:\"100%\",height:\"100%\"};const centerTextStyle={textAlign:\"center\",minWidth:140};const videoStyle={position:\"absolute\",top:0,left:0,height:\"100%\",width:\"100%\"};\nexport const __FramerMetadata__ = {\"exports\":{\"Youtube\":{\"type\":\"reactComponent\",\"name\":\"Youtube\",\"slots\":[],\"annotations\":{\"framerSupportedLayoutWidth\":\"fixed\",\"framerSupportedLayoutHeight\":\"fixed\",\"framerIntrinsicHeight\":\"315\",\"framerIntrinsicWidth\":\"560\",\"framerComponentPresetProps\":\"isRed, borderRadius\",\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}\n//# sourceMappingURL=./YouTube.map", "import{jsx as e,jsxs as a}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as t,Link as r}from\"framer\";import{motion as s}from\"framer-motion\";import*as n from\"react\";import{Youtube as i}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js\";export const richText=/*#__PURE__*/a(n.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"About Elbo\"}),/*#__PURE__*/a(\"p\",{children:[\"Elbo, a brand under the ADCOS Group, embodies the harmony between nature, science, and beauty, prioritizing naturalness and high dermatological performance. With a focus on research and innovation, ELBO offers ethically sourced and sustainably produced products developed by dermatologists and pharmacists. Understanding that skin needs evolve, the brand emphasizes ethical and efficient care, using biocompatible ingredients that promote healthy, balanced skin. ELBO transforms beauty routines into conscious and powerful experiences, combining carefully selected botanical ingredients with scientifically proven formulations, ensuring that all products are vegan and cruelty-free.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h3\",{children:\"My role\"}),/*#__PURE__*/e(\"p\",{children:\"For the Black Friday campaign, I served as a Senior Product Designer, creating a dedicated landing page for the Elbo brand. My responsibilities included developing the visual concepts, curating content, and ensuring the page aligned with the brand's aesthetics to engage our target audience effectively.\"}),/*#__PURE__*/e(\"p\",{children:\"I collaborated closely with cross-functional teams to align design strategies with marketing goals, utilizing my expertise in user experience to guide users toward conversion. By implementing data-driven conversion optimization strategies, I enhanced user engagement and ensured a seamless experience. My attention to detail and commitment to quality were essential in delivering a cohesive online presence for Elbo during the competitive Black Friday period.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PttG4RjYfhyAtZp0hwHC8UVnxoc.png\",\"data-framer-height\":\"1398\",\"data-framer-width\":\"1600\",height:\"699\",src:\"https://framerusercontent.com/images/PttG4RjYfhyAtZp0hwHC8UVnxoc.png\",srcSet:\"https://framerusercontent.com/images/PttG4RjYfhyAtZp0hwHC8UVnxoc.png?scale-down-to=512 512w,https://framerusercontent.com/images/PttG4RjYfhyAtZp0hwHC8UVnxoc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/PttG4RjYfhyAtZp0hwHC8UVnxoc.png 1600w\",style:{aspectRatio:\"1600 / 1398\"},width:\"800\"}),/*#__PURE__*/e(s.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(t,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:a=>/*#__PURE__*/e(i,{...a,play:\"On\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=P_OxQFCKa9I\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,d3Y9hJ0Pz9q7nwzZmOl1c35QlsM.png\",\"data-framer-height\":\"2064\",\"data-framer-width\":\"1600\",height:\"1032\",src:\"https://framerusercontent.com/images/d3Y9hJ0Pz9q7nwzZmOl1c35QlsM.png\",srcSet:\"https://framerusercontent.com/images/d3Y9hJ0Pz9q7nwzZmOl1c35QlsM.png?scale-down-to=1024 793w,https://framerusercontent.com/images/d3Y9hJ0Pz9q7nwzZmOl1c35QlsM.png?scale-down-to=2048 1587w,https://framerusercontent.com/images/d3Y9hJ0Pz9q7nwzZmOl1c35QlsM.png 1600w\",style:{aspectRatio:\"1600 / 2064\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,6id2mpEyMqtFQefWbRDlOCbns.png\",\"data-framer-height\":\"7408\",\"data-framer-width\":\"1600\",height:\"3704\",src:\"https://framerusercontent.com/images/6id2mpEyMqtFQefWbRDlOCbns.png\",srcSet:\"https://framerusercontent.com/images/6id2mpEyMqtFQefWbRDlOCbns.png?scale-down-to=4096 884w,https://framerusercontent.com/images/6id2mpEyMqtFQefWbRDlOCbns.png 1600w\",style:{aspectRatio:\"1600 / 7408\"},width:\"800\"}),/*#__PURE__*/a(\"h5\",{children:[/*#__PURE__*/e(\"br\",{}),\"Team project:\"]}),/*#__PURE__*/a(\"p\",{children:[\"Marketing Manager - Heloisa Coltro\",/*#__PURE__*/e(\"br\",{}),\"Marketing Designer - Mariana Silveira\",/*#__PURE__*/e(\"br\",{}),\"Digital Coordinator - Nathalia Pedroso\",/*#__PURE__*/e(\"br\",{}),\"E-commerce Coordinator - Gabriella Corsini\",/*#__PURE__*/e(\"br\",{}),\"Product Owner - Rebecca Salles\",/*#__PURE__*/e(\"br\",{}),\"Senior Product Designer - Camila Puccini\",/*#__PURE__*/e(\"br\",{}),\"Art Director - Mariana Silveira\",/*#__PURE__*/e(\"br\",{}),\"Development - Corebiz Agency\"]})]});export const richText1=/*#__PURE__*/a(n.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"About the brand\"}),/*#__PURE__*/a(\"p\",{children:[\"ADCOS is a renowned Brazilian brand specializing in dermocosmetics, dedicated to delivering high-quality skincare solutions that blend dermatological science with cosmetic care. Established in 1993, ADCOS focuses on innovative formulations tailored to various skin types and concerns, emphasizing effective anti-aging, hydration, and sun protection. Committed to education and empowerment, ADCOS collaborates with dermatologists to ensure the safety and efficacy of its products, helping consumers achieve healthy, radiant skin.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h3\",{children:\"About the project\"}),/*#__PURE__*/e(\"p\",{children:\"The project involves developing the campaign for the launch of the new Vitamina C 15 Aqua Stick. In addition to creating engaging content for social media and other media platforms, it was essential to design a landing page to promote the product effectively.\"}),/*#__PURE__*/e(s.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(t,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:a=>/*#__PURE__*/e(i,{...a,play:\"Loop\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=8Zfz-jjWVm4\"})})}),/*#__PURE__*/a(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"My role\"]}),/*#__PURE__*/a(\"p\",{children:[\"The campaign was created by the agency DOJO, with further developments handled internally by the design team. My role included crafting the visual identity, designing key visuals, and creating engaging social media assets. As a Senior Product Designer, I focused on developing a user-friendly landing page that effectively highlights the innovative features and benefits of the Vitamina C 15 Aqua Stick. See the final result of the landing page \",/*#__PURE__*/e(r,{href:\"https://www.lojaadcos.com.br/vitamina-c-15-aqua-stick\",nodeId:\"wjLyeKxY1\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"here\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,DTH9XxcZUg6W12eD6md06XhFqtE.png?originalFilename=Vitamina+C+15+Aqua+Stick_Image_01.png\",\"data-framer-height\":\"1053\",\"data-framer-width\":\"1600\",height:\"526\",src:\"https://framerusercontent.com/images/DTH9XxcZUg6W12eD6md06XhFqtE.png\",srcSet:\"https://framerusercontent.com/images/DTH9XxcZUg6W12eD6md06XhFqtE.png?scale-down-to=512 512w,https://framerusercontent.com/images/DTH9XxcZUg6W12eD6md06XhFqtE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DTH9XxcZUg6W12eD6md06XhFqtE.png 1600w\",style:{aspectRatio:\"1600 / 1053\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,uiUJ8Y6JtjJVB8wC9uCVRgx8Qg.png?originalFilename=Vitamina+C+15+Aqua+Stick_Image_02.png\",\"data-framer-height\":\"1190\",\"data-framer-width\":\"1600\",height:\"595\",src:\"https://framerusercontent.com/images/uiUJ8Y6JtjJVB8wC9uCVRgx8Qg.png\",srcSet:\"https://framerusercontent.com/images/uiUJ8Y6JtjJVB8wC9uCVRgx8Qg.png?scale-down-to=512 512w,https://framerusercontent.com/images/uiUJ8Y6JtjJVB8wC9uCVRgx8Qg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/uiUJ8Y6JtjJVB8wC9uCVRgx8Qg.png 1600w\",style:{aspectRatio:\"1600 / 1190\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,aLceHCsZmYdkfr60qWlV9A3kV0.png\",\"data-framer-height\":\"1072\",\"data-framer-width\":\"1600\",height:\"536\",src:\"https://framerusercontent.com/images/aLceHCsZmYdkfr60qWlV9A3kV0.png\",srcSet:\"https://framerusercontent.com/images/aLceHCsZmYdkfr60qWlV9A3kV0.png?scale-down-to=512 512w,https://framerusercontent.com/images/aLceHCsZmYdkfr60qWlV9A3kV0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/aLceHCsZmYdkfr60qWlV9A3kV0.png 1600w\",style:{aspectRatio:\"1600 / 1072\"},width:\"800\"}),/*#__PURE__*/e(s.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(t,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:a=>/*#__PURE__*/e(i,{...a,play:\"Loop\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=M-nTzQWR1v4\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,mYJxbTFPi6zkJfJQOs4h1jMcbdg.png\",\"data-framer-height\":\"6436\",\"data-framer-width\":\"1600\",height:\"3218\",src:\"https://framerusercontent.com/images/mYJxbTFPi6zkJfJQOs4h1jMcbdg.png\",srcSet:\"https://framerusercontent.com/images/mYJxbTFPi6zkJfJQOs4h1jMcbdg.png?scale-down-to=4096 1018w,https://framerusercontent.com/images/mYJxbTFPi6zkJfJQOs4h1jMcbdg.png 1600w\",style:{aspectRatio:\"1600 / 6436\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ExGwofA4jQ9uAjZXQvtCwF9IIfw.png\",\"data-framer-height\":\"4278\",\"data-framer-width\":\"1600\",height:\"2139\",src:\"https://framerusercontent.com/images/ExGwofA4jQ9uAjZXQvtCwF9IIfw.png\",srcSet:\"https://framerusercontent.com/images/ExGwofA4jQ9uAjZXQvtCwF9IIfw.png?scale-down-to=2048 765w,https://framerusercontent.com/images/ExGwofA4jQ9uAjZXQvtCwF9IIfw.png?scale-down-to=4096 1531w,https://framerusercontent.com/images/ExGwofA4jQ9uAjZXQvtCwF9IIfw.png 1600w\",style:{aspectRatio:\"1600 / 4278\"},width:\"800\"}),/*#__PURE__*/e(\"h5\",{children:\"Team project:\"}),/*#__PURE__*/a(\"p\",{children:[\"Marketing Manager - 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Thayse Hoffmann\",/*#__PURE__*/e(\"br\",{}),\"Content Strategist - Camila Puccini\\u2028\\u2028\",/*#__PURE__*/e(\"br\",{}),\"Senior Brand Designer - Camila Puccini\\u2028\\u2028\",/*#__PURE__*/e(\"br\",{}),\"Marketing - Juliana Pastori\\u2028\\u2028\",/*#__PURE__*/e(\"br\",{}),\"Copywriter - \\xc1gatha Pedotte\"]})]});export const richText12=/*#__PURE__*/a(n.Fragment,{children:[/*#__PURE__*/e(\"h4\",{children:\"About the brand\"}),/*#__PURE__*/a(\"p\",{children:[\"Conceito Ada is a women's clothing brand that champions a new approach to consumption through its three guiding pillars: slow fashion, feminism, and veganism. The brand creates beautifully designed pieces that prioritize comfort and practicality, all produced in limited runs using high-quality materials sourced from 100% Brazilian suppliers. Each item is named after an influential woman in the feminist movement, highlighting significant struggles that have historically gone unnoticed and offering inspiration to those who wear them.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h3\",{children:\"My Role\"}),/*#__PURE__*/e(\"p\",{children:\"The image and positioning of the brand was conveying were no longer aligned with its objectives and audience. For this project, I led the redesign of the visual identity and developed a comprehensive brand strategy to create a fresh identity. This included establishing a clear communication strategy, which enabled us to develop a cohesive photography aesthetic and a new website, enhancing the brand's overall presence and engagement with its audience.\"}),/*#__PURE__*/e(\"h4\",{children:\"Before\"}),/*#__PURE__*/e(\"p\",{children:\"Founded in 2015, Conceito Ada initially focused its visual identity on printed materials, including tags, business cards, packaging, and gift cards. At that time, digital assets were limited, primarily consisting of banners for the website and posts for the Instagram feed. This approach emphasized tangible branding, but the need for a more robust digital presence became increasingly evident as the brand grew.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Qe9hJTWdtWu1hWfS2e669swtFI.png?originalFilename=Conceito+Ada_Image_02.png\",\"data-framer-height\":\"683\",\"data-framer-width\":\"1600\",height:\"341\",src:\"https://framerusercontent.com/images/Qe9hJTWdtWu1hWfS2e669swtFI.png\",srcSet:\"https://framerusercontent.com/images/Qe9hJTWdtWu1hWfS2e669swtFI.png?scale-down-to=512 512w,https://framerusercontent.com/images/Qe9hJTWdtWu1hWfS2e669swtFI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Qe9hJTWdtWu1hWfS2e669swtFI.png 1600w\",style:{aspectRatio:\"1600 / 683\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,RQXYAfSOm8P2dmanZ1eFm8M5QE.png\",\"data-framer-height\":\"888\",\"data-framer-width\":\"1600\",height:\"444\",src:\"https://framerusercontent.com/images/RQXYAfSOm8P2dmanZ1eFm8M5QE.png\",srcSet:\"https://framerusercontent.com/images/RQXYAfSOm8P2dmanZ1eFm8M5QE.png?scale-down-to=512 512w,https://framerusercontent.com/images/RQXYAfSOm8P2dmanZ1eFm8M5QE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/RQXYAfSOm8P2dmanZ1eFm8M5QE.png 1600w\",style:{aspectRatio:\"1600 / 888\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,JYAAU8vGgoCxmZ0ITZ1hGqIFI.png?originalFilename=Conceito+Ada_Image_04.png\",\"data-framer-height\":\"2463\",\"data-framer-width\":\"1600\",height:\"1231\",src:\"https://framerusercontent.com/images/JYAAU8vGgoCxmZ0ITZ1hGqIFI.png\",srcSet:\"https://framerusercontent.com/images/JYAAU8vGgoCxmZ0ITZ1hGqIFI.png?scale-down-to=1024 665w,https://framerusercontent.com/images/JYAAU8vGgoCxmZ0ITZ1hGqIFI.png?scale-down-to=2048 1330w,https://framerusercontent.com/images/JYAAU8vGgoCxmZ0ITZ1hGqIFI.png 1600w\",style:{aspectRatio:\"1600 / 2463\"},width:\"800\"}),/*#__PURE__*/e(\"h4\",{children:\"After\"}),/*#__PURE__*/e(\"p\",{children:\"With the growth of the brand and the rise of social media platforms like Instagram, particularly with the introduction of features like Stories, the brand recognized the need for an update. This involved redesigning its visual identity and developing a diverse range of digital materials to engage its audience more effectively. Below, you can view select pages from the brand book created for the company, showcasing the new identity and visual elements designed to enhance the brand\u2019s presence in the digital space.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,yUppJ4DTA0eUQDanq3CcSukIB0.png?originalFilename=Conceito+Ada_Image_05.png\",\"data-framer-height\":\"683\",\"data-framer-width\":\"1600\",height:\"341\",src:\"https://framerusercontent.com/images/yUppJ4DTA0eUQDanq3CcSukIB0.png\",srcSet:\"https://framerusercontent.com/images/yUppJ4DTA0eUQDanq3CcSukIB0.png?scale-down-to=512 512w,https://framerusercontent.com/images/yUppJ4DTA0eUQDanq3CcSukIB0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/yUppJ4DTA0eUQDanq3CcSukIB0.png 1600w\",style:{aspectRatio:\"1600 / 683\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,cKMNbvbLp7GbCJmgDBb64UynzYU.png\",\"data-framer-height\":\"1833\",\"data-framer-width\":\"1600\",height:\"916\",src:\"https://framerusercontent.com/images/cKMNbvbLp7GbCJmgDBb64UynzYU.png\",srcSet:\"https://framerusercontent.com/images/cKMNbvbLp7GbCJmgDBb64UynzYU.png?scale-down-to=1024 893w,https://framerusercontent.com/images/cKMNbvbLp7GbCJmgDBb64UynzYU.png 1600w\",style:{aspectRatio:\"1600 / 1833\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jcYpLQUPmtOqW5gv1Z6EWPpOyqs.png?originalFilename=Conceito+Ada_Image_07.png\",\"data-framer-height\":\"1781\",\"data-framer-width\":\"1600\",height:\"890\",src:\"https://framerusercontent.com/images/jcYpLQUPmtOqW5gv1Z6EWPpOyqs.png\",srcSet:\"https://framerusercontent.com/images/jcYpLQUPmtOqW5gv1Z6EWPpOyqs.png?scale-down-to=1024 919w,https://framerusercontent.com/images/jcYpLQUPmtOqW5gv1Z6EWPpOyqs.png 1600w\",style:{aspectRatio:\"1600 / 1781\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:'The slogan \"Made with Love\" was updated to \"Wear Your Ideals,\" a phrase that had already been widely used in offline campaigns and established itself as a hallmark of the brand. This transition became the new slogan, effectively capturing the brand\\'s essence. '}),/*#__PURE__*/e(\"p\",{children:\"Additionally, the three main pillars (Slow Fashion, Feminism, and Veganism) were prominently featured on most printed materials and even incorporated into digital assets, such as the top of the newsletter, to reinforce the brand's positioning and values.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,FcvJsTLCyG6PbERfauMxCjBxzSo.png?originalFilename=Conceito+Ada_Image_08.png\",\"data-framer-height\":\"2395\",\"data-framer-width\":\"1600\",height:\"1197\",src:\"https://framerusercontent.com/images/FcvJsTLCyG6PbERfauMxCjBxzSo.png\",srcSet:\"https://framerusercontent.com/images/FcvJsTLCyG6PbERfauMxCjBxzSo.png?scale-down-to=1024 684w,https://framerusercontent.com/images/FcvJsTLCyG6PbERfauMxCjBxzSo.png?scale-down-to=2048 1368w,https://framerusercontent.com/images/FcvJsTLCyG6PbERfauMxCjBxzSo.png 1600w\",style:{aspectRatio:\"1600 / 2395\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"In tandem with the new photographic language, the updated website was designed to have a lighter and more intuitive aesthetic. 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}