{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/NvF7iPcUqptURsxuFjCl/6gC3UDKXSR8eoQEpzjml/MOWrWlnx4-2.js"],
  "sourcesContent": ["import{jsx as e,jsxs as r}from\"react/jsx-runtime\";import*as t from\"react\";export const richText=/*#__PURE__*/r(t.Fragment,{children:[/*#__PURE__*/r(\"p\",{children:[\"In 2025, clinics across Singapore are still asking: \u201CDo Meta Ads still work for aesthetic clinics?\u201D\",/*#__PURE__*/e(\"br\",{}),\"The short answer? \",/*#__PURE__*/e(\"strong\",{children:\"Of course they do.\"})]}),/*#__PURE__*/e(\"p\",{children:\"In fact, for most aesthetic and wellness brands, your highest-quality leads should be coming from Meta, both Facebook and Instagram. If they\u2019re not, it\u2019s not because the platform is dead. It\u2019s because your execution is outdated.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Problem: Everyone Is Running the Same Lazy Setup\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"512\",src:\"https://framerusercontent.com/images/eq5xRvKC8hAr7xMUbkiQekGVTAY.png\",srcSet:\"https://framerusercontent.com/images/eq5xRvKC8hAr7xMUbkiQekGVTAY.png?scale-down-to=512 512w,https://framerusercontent.com/images/eq5xRvKC8hAr7xMUbkiQekGVTAY.png 1024w\",style:{aspectRatio:\"1024 / 1024\"},width:\"512\"}),/*#__PURE__*/r(\"p\",{children:[\"Most clinics are using the same three-step playbook:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Boost a generic creative\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Run a basic Facebook Lead Ad\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Forward the lead to their front desk\"})})]}),/*#__PURE__*/r(\"p\",{children:[\"And then they wonder why they\u2019re getting ghosted, low-value bookings, or no-shows.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Here\u2019s the hard truth:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Lead forms alone don\u2019t cut it anymore.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Meta\u2019s algorithm has evolved.\",/*#__PURE__*/e(\"br\",{}),\"And so have your ideal clients. If your ads and follow-up flows haven\u2019t, your results will remain average at best.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Three Things You Need to Get Real ROI from Meta Ads\"})}),/*#__PURE__*/r(\"p\",{children:[\"At Booked Beyond Media, we\u2019ve worked with dozens of clinics in Singapore \u2014 from aesthetics to TCM to plastic surgery.\",/*#__PURE__*/e(\"br\",{}),\"We\u2019ve found that success on Meta Ads comes down to three core levers:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/r(\"strong\",{children:[\"1. Stronger Creative \u2014 Because Creatives Do the Targeting Now\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{})]})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"200\",src:\"https://framerusercontent.com/images/PD1BDrSjBrNKczsaLAO0d6GYM44.png\",srcSet:\"https://framerusercontent.com/images/PD1BDrSjBrNKczsaLAO0d6GYM44.png?scale-down-to=512 512w,https://framerusercontent.com/images/PD1BDrSjBrNKczsaLAO0d6GYM44.png 600w\",style:{aspectRatio:\"600 / 400\"},width:\"300\"}),/*#__PURE__*/r(\"p\",{children:[\"Back in 2020, targeting was all about audience settings.\",/*#__PURE__*/e(\"br\",{}),\"In 2025, the creative is the targeting.\"]}),/*#__PURE__*/e(\"p\",{children:\"Meta\u2019s algorithm is designed to pick up contextual signals from your creative \u2014 who it appeals to, how they engage, and what message resonates.\"}),/*#__PURE__*/r(\"p\",{children:[\"That means your ad needs to:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Speak directly to the concerns of your ideal patient (not just \u201Canyone interested in skincare\u201D)\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Show real transformations of real clients\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use visuals that match the sophistication level of your brand\"})})]}),/*#__PURE__*/r(\"p\",{children:[\"If your ad looks like a Canva template from 2018, expect poor targeting, poor CTR, and poor bookings.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/r(\"strong\",{children:[\"2. Better Qualification \u2014 Smart Forms Create Higher-Value Bookings\",/*#__PURE__*/e(\"br\",{})]})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"200\",src:\"https://framerusercontent.com/images/fBAl1R2gMbxHo0RTNjNdTrUU6U.png\",srcSet:\"https://framerusercontent.com/images/fBAl1R2gMbxHo0RTNjNdTrUU6U.png?scale-down-to=512 512w,https://framerusercontent.com/images/fBAl1R2gMbxHo0RTNjNdTrUU6U.png 600w\",style:{aspectRatio:\"600 / 400\"},width:\"300\"}),/*#__PURE__*/r(\"p\",{children:[\"When every clinic is chasing $59 Trials, you need to stand out.\",/*#__PURE__*/e(\"br\",{}),\"That starts with how you qualify your leads.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Instead of asking just name, email, and phone,\",/*#__PURE__*/e(\"br\",{}),\" Add smart qualifiers like:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What concern are you facing?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Have you done this treatment before?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve seen that well-qualified leads are three to five times more likely to commit to a full treatment plan, not just a trial promo.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/r(\"strong\",{children:[\"3. A Tighter Funnel \u2014 Because Leads Don\u2019t Mean Bookings\",/*#__PURE__*/e(\"br\",{})]})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"200\",src:\"https://framerusercontent.com/images/5UhAGOmtGLoac7QDOFhnRlPfk7Y.png\",srcSet:\"https://framerusercontent.com/images/5UhAGOmtGLoac7QDOFhnRlPfk7Y.png?scale-down-to=512 512w,https://framerusercontent.com/images/5UhAGOmtGLoac7QDOFhnRlPfk7Y.png 600w\",style:{aspectRatio:\"600 / 400\"},width:\"300\"}),/*#__PURE__*/r(\"p\",{children:[\"Running ads is only half the battle.\",/*#__PURE__*/e(\"br\",{}),\"What happens after the lead fills the form matters just as much.\"]}),/*#__PURE__*/r(\"p\",{children:[\"Do they get a reply within five minutes?\",/*#__PURE__*/e(\"br\",{}),\"Are your WhatsApp messages personalised?\",/*#__PURE__*/e(\"br\",{}),\"Does your follow-up sequence build desire or sound robotic or just too pushy?\"]}),/*#__PURE__*/e(\"p\",{children:\"Most clinics lose leads because their text messages sound generic, don\u2019t feel human and are full of unnecessary emojis.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We optimise not just the ad, but also the message cadence, tone, and CRM integration because confirmed appointments are what really count.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Approach at Booked Beyond Media\"})}),/*#__PURE__*/e(\"p\",{children:\"We don\u2019t just run Meta Ads. We fix the full booking journey.\"}),/*#__PURE__*/r(\"p\",{children:[\"From your creative and ad copy. To your lead forms and CRM handoff\",/*#__PURE__*/e(\"br\",{}),\"We make sure your ad budget doesn\u2019t go to waste on leads that don\u2019t show up.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Want to Find Out What\u2019s Broken in Your Funnel?\"})}),/*#__PURE__*/r(\"p\",{children:[\"We offer a free performance marketing audit for clinics based in Singapore.\",/*#__PURE__*/e(\"br\",{}),\"We\u2019ll take a look at your current Meta campaigns, lead forms, and follow-up system and show you exactly where the gaps are.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Book a free audit call now.\"})})]});export const richText1=/*#__PURE__*/r(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Why This Matters\"}),/*#__PURE__*/e(\"p\",{children:\"If you're running a clinic, spa, or wellness centre in Singapore, chances are you\u2019ve had your fair share of unqualified leads. They click your ads, submit their details, and then either ghost your team or show up expecting a $50 service. \"}),/*#__PURE__*/e(\"p\",{children:\"Over time, this doesn't just waste your ad budget. It drains your sales team's energy, clogs your appointment slots, and hurts your conversion rates. Worse, it can damage your brand positioning by making you appear like a budget provider when you're not.\"}),/*#__PURE__*/r(\"p\",{children:[\"If this sounds familiar, the problem likely isn\u2019t your clinic. It\u2019s your targeting.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"200\",src:\"https://framerusercontent.com/images/Cv9XoMufyqw1Jw8ny2Z9SylYs1o.png\",srcSet:\"https://framerusercontent.com/images/Cv9XoMufyqw1Jw8ny2Z9SylYs1o.png?scale-down-to=512 512w,https://framerusercontent.com/images/Cv9XoMufyqw1Jw8ny2Z9SylYs1o.png 600w\",style:{aspectRatio:\"600 / 400\"},width:\"300\"}),/*#__PURE__*/e(\"h2\",{children:\"1. The Hidden Cost of Unqualified Leads\"}),/*#__PURE__*/r(\"p\",{children:[\"Unqualified leads might look like \u201Cgood volume\u201D on paper, but in reality, they come with a hidden cost:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Time wasted\"}),\" by front desk staff chasing down low-intent prospects\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Higher no-show rates\"}),\" that disrupt your scheduling\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Poor conversion rates\"}),\" that make campaigns look underperforming\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Brand dilution\"}),\" when you attract deal-hunters instead of loyal, long-term clients\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/r(\"p\",{children:[\"Running effective ads isn\u2019t just about getting more leads but it\u2019s about getting the right ones.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"2. Where These Leads Are Coming From\"}),/*#__PURE__*/r(\"p\",{children:[\"The most common reasons why your ads are attracting the wrong audience:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Overly broad targeting on Meta\"}),\": If you're not filtering by interest, job title, or demographic, your ad is showing to everyone including those far outside your ideal customer base.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Language settings and locations\"}),\": Many foreign workers use devices set to Punjabi, Bangla or Tamil and live in dormitory-heavy areas. Without exclusions, your ads reach them too.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Lead forms built for quantity, not quality\"}),\": If your forms are too easy to submit, you\u2019ll get floods of unqualified interest with zero buying intent.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Lack of value-based messaging\"}),\": Ads that talk only about promotions or discounts tend to attract price-sensitive traffic.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/e(\"h2\",{children:\"3. How to Reduce Foreign Worker Leads Without Breaking the Rules\"}),/*#__PURE__*/e(\"p\",{children:\"Singapore has strict anti-discrimination laws. You can't exclude people based on nationality. But you can refine your targeting using behavioural and interest-based signals.\"}),/*#__PURE__*/r(\"p\",{children:[\"Here\u2019s how:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h3\",{children:\"a) Use Geo-Fencing Smartly\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Instead of targeting all of Singapore, \",/*#__PURE__*/e(\"strong\",{children:\"exclude postal codes\"}),\" associated with industrial zones or foreign worker dorms.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Focus your budget on neighbourhoods with higher concentrations of PMETs or private housing estates like Bukit Timah Rd. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/e(\"h3\",{children:\"b) Tweak Your Messaging\"}),/*#__PURE__*/e(\"p\",{children:\"Your ad copy should speak directly to your dream client not just anyone with a phone.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of:\"}),/*#__PURE__*/e(\"p\",{children:\"\u201C$59 Facial! Book Now\u201D\"}),/*#__PURE__*/r(\"p\",{children:[\"Try:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u201CAnti-Ageing Facial for Working Professionals \u2013 Perfect for Busy Women in Their 30s & 40s\u201D\"]}),/*#__PURE__*/r(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"c) Add Qualifying Questions in Forms\"]}),/*#__PURE__*/r(\"p\",{children:[\"Stop letting every enquiry hit your inbox. Instead, filter leads with lightweight questions such as:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"\u201CHave you visited a professional clinic before?\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"\u201CAre you looking for long-term treatment or a one-time trial?\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"\u201CAre you seeking results for anti-ageing, acne, or pigmentation?\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/e(\"p\",{children:\"Take it a step forward by setting up your CRM or WhatsApp automation to handle basic screening based on their answers.\"}),/*#__PURE__*/r(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"d) Segment Based on Device Language\"]}),/*#__PURE__*/r(\"p\",{children:[\"Meta lets you segment audiences based on device language settings. For example, if your clinic caters primarily to English-speaking locals and expats, run your ads only on devices set to English.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"4. Platform-Specific Fixes That Actually Work\"}),/*#__PURE__*/e(\"h3\",{children:\"Meta Ads Manager\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Use \",/*#__PURE__*/e(\"strong\",{children:\"Detailed Targeting\"}),': Layer in job titles (e.g. \"marketing executive\", \"manager\", \"finance professional\"), interests (e.g. \"skincare\", \"facials\", \"aesthetic medicine\"), and behaviours.',/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/r(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/r(\"p\",{children:[\"Add \",/*#__PURE__*/e(\"strong\",{children:\"exclusion keywords\"}),\" in your ad copy such as:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"\u201CNot a trial facial\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"\u201CNo walk-ins or group bookings\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"\u201COnly for customers seeking professional care\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Use \",/*#__PURE__*/e(\"strong\",{children:\"Lookalike Audiences\"}),\" from past high-ticket customers, not general leads.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/e(\"h3\",{children:\"Google Ads\"}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Use \",/*#__PURE__*/e(\"strong\",{children:\"Negative Keywords\"}),\": Exclude terms like \u201Ccheap\u201D, \u201Cbudget facial\u201D.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/r(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/r(\"p\",{children:[\"Focus on \",/*#__PURE__*/e(\"strong\",{children:\"long-tail intent keywords\"}),\" such as:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"\u201Canti-ageing facial for women Singapore\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"\u201Caesthetic clinic pigmentation treatment\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Use \",/*#__PURE__*/e(\"strong\",{children:\"location bid adjustments\"}),\" to give more budget to higher-income neighbourhoods like Marine Parade and Upper Thompson Rd.\\xa0\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"5. What to Do With Foreign Worker Leads That Still Come In\"}),/*#__PURE__*/r(\"p\",{children:[\"No filter is perfect and you\u2019ll still get a few irrelevant leads. Here's how to deal with them without overwhelming your team:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Redirect them to an automated WhatsApp flow\"}),\" or a low-commitment page with basic info.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Do not send them to your sales team or booking hotline.\"}),\" Let automation handle them.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Be upfront with your positioning.\"}),\" If your service isn\u2019t for everyone, that\u2019s okay. Add clear notes like:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\" \u201COur treatments are designed for long-term skincare improvement, not one-off facials.\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s better to gently push the wrong audience away than to let them burn your team\u2019s time.\"}),/*#__PURE__*/e(\"h2\",{children:\"Final Thoughts: It\u2019s Not About More Leads, It\u2019s About the Right Leads\"}),/*#__PURE__*/e(\"p\",{children:\"Every click costs money. And every enquiry costs your team time.\"})]});export const richText2=/*#__PURE__*/r(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Most Clinics Ask the Wrong Question\"}),/*#__PURE__*/e(\"p\",{children:\"A lot of clinics want to know: \u201CWhich one should I run \u2014 Google Ads or Meta Ads?\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"But it\u2019s not about choosing one. You need both. They serve different purposes.\"}),/*#__PURE__*/r(\"p\",{children:[\"Google captures demand that already exists.\",/*#__PURE__*/e(\"br\",{}),\"Meta helps you reach people who didn\u2019t know they needed you yet.\"]}),/*#__PURE__*/r(\"p\",{children:[\"If you only run Google Ads, you\u2019ll hit a ceiling. If you only run Meta, you might get a lot of leads but not enough bookings. The real question is: \",/*#__PURE__*/e(\"strong\",{children:\"how do you split the budget between the two to scale properly?\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Google Ads: For People Already Searching\"}),/*#__PURE__*/e(\"p\",{children:\"When someone types \u201Cpigmentation facial Singapore\u201D or \u201Cbest clinic near me,\u201D they\u2019ve already made up their mind to look for a solution. That\u2019s where Google works best. For people who are already warm.\"}),/*#__PURE__*/r(\"h3\",{children:[\"What Google Does Well:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reaches people who are actively looking for your service\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"High booking intent\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Easier to measure results since keywords and intent are clear\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Strong for local intent, especially on mobile and Google Maps\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/r(\"h3\",{children:[\"Where It Slows Down:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Search volume is limited. Once you\u2019re covering the top keywords, there's not much room to scale\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Competition drives cost up. You\u2019re bidding against other clinics chasing the same pool\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Meta Ads: For People You Need to Convert\"}),/*#__PURE__*/e(\"p\",{children:\"Meta (Instagram and Facebook) helps you reach people who haven\u2019t searched yet \u2014 but are the right profile. Maybe they\u2019ve been dealing with acne or ageing but never considered booking a treatment.\"}),/*#__PURE__*/e(\"p\",{children:\"This is where you create demand.\"}),/*#__PURE__*/r(\"h3\",{children:[\"What Meta Does Well:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Great for educating and positioning your clinic\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Can showcase before/after visuals, testimonials, or limited-time offers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Targeting is flexible with interests, job titles, life stage\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Perfect for retargeting site visitors or video viewers\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/r(\"h3\",{children:[\"What to Watch Out For:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lower intent hence the leads need more follow-up\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"If your landing page or offer isn\u2019t solid, the leads won\u2019t convert\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Same People. Different Mindset.\"}),/*#__PURE__*/e(\"p\",{children:\"The woman searching for \u201Canti-ageing facial\u201D on Google in the morning is the same one scrolling through Instagram at night.\"}),/*#__PURE__*/r(\"p\",{children:[\"But when she\u2019s on Google, she\u2019s closer to buying.\",/*#__PURE__*/e(\"br\",{}),\"When she\u2019s on Meta, she\u2019s in browsing mode.\"]}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s why your message, creative, and even your offer need to change depending on the platform.\"}),/*#__PURE__*/e(\"h2\",{children:\"When Google Hits the Limit, Meta Takes Over\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s say your clinic is already getting 20\u201330 Google leads per week. At some point, no matter how much more you spend, the cost-per-lead gets worse. That\u2019s the cap.\"}),/*#__PURE__*/r(\"p\",{children:[\"If you want to keep growing, you can\u2019t just pump more into Google.\",/*#__PURE__*/e(\"br\",{}),\" You need to build a new pool of people \u2014 and that\u2019s what Meta does well.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Budget Allocation: Google Ads vs Meta Ads\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re running ads and want a basic framework:\"}),/*#__PURE__*/e(\"figure\",{className:\"framer-table-wrapper\",children:/*#__PURE__*/e(\"table\",{children:/*#__PURE__*/r(\"tbody\",{children:[/*#__PURE__*/r(\"tr\",{children:[/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Platform\"})})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Purpose\"})})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Suggested Split\"})})})]}),/*#__PURE__*/r(\"tr\",{children:[/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"Google\"})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"Bookings from existing demand\"})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"40\u201360%\"})})]}),/*#__PURE__*/r(\"tr\",{children:[/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"Meta\"})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"Build new demand, retarget visitors\"})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"40\u201360%\"})})]})]})})}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re just starting out and need to see cashflow fast, lean more on Google. As you stabilise, scale Meta to keep growing your reach.\"}),/*#__PURE__*/e(\"h2\",{children:\"Final Word\"}),/*#__PURE__*/e(\"p\",{children:\"You don\u2019t have to pick sides. Both platforms are useful. They just serve different stages of the buyer journey. The real work is in matching the offer, creative, and landing page to where the customer is in the decision process. If you're not sure how to split your budget or where you're losing quality leads, fill in the form below. We\u2019ll take a look at your current setup and share what we\u2019d improve.\"})]});export const richText3=/*#__PURE__*/r(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Let\u2019s Be Honest About the Real Problem\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019re running ads. People are clicking. But hardly anyone is booking. The sales team blames the leads. The agency blames the platform. But most of the time, the real issue is the landing page.\"}),/*#__PURE__*/e(\"p\",{children:\"Conversion Rate Optimisation (CRO) isn\u2019t some fancy marketing term. It\u2019s just about this: once someone clicks your ad, how do you make sure they actually take action?\"}),/*#__PURE__*/e(\"p\",{children:\"For clinics, that action is either submitting a form or messaging on WhatsApp to book an appointment. If that\u2019s not happening, no amount of ad spend is going to fix it.\"}),/*#__PURE__*/e(\"h2\",{children:\"What CRO Means for Clinics\"}),/*#__PURE__*/e(\"p\",{children:\"CRO is simply improving the rate at which people who click your ad become real leads. Not views, not likes but actual people who want to come in.\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s say you get 100 clicks a day from Meta or Google. If only 3 of them submit the form, that\u2019s a 3% conversion rate. Fix the landing page, and maybe you start getting 10 or even 15 leads from the same traffic. That\u2019s CRO. No need to increase the budget. Just make the page do its job.\"}),/*#__PURE__*/r(\"h2\",{children:[\"What a High-Converting Clinic Page Looks Like\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"200\",src:\"https://framerusercontent.com/images/a89ca7ntXGzAXv835sWzXcNJQ.png\",srcSet:\"https://framerusercontent.com/images/a89ca7ntXGzAXv835sWzXcNJQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/a89ca7ntXGzAXv835sWzXcNJQ.png 600w\",style:{aspectRatio:\"600 / 400\"},width:\"300\"}),/*#__PURE__*/r(\"p\",{children:[\"Here\u2019s what we\u2019ve seen work across multiple brands in Singapore from aesthetic clinics to TCM to hair growth.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h3\",{children:\"1. A Clear Headline That Speaks to the Right Person\"}),/*#__PURE__*/r(\"p\",{children:['Bad: \u201C$59 Signature Premium Laser\"',/*#__PURE__*/e(\"br\",{}),\"Better: \u201C$59 Laser for Women Over 30\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"Your headline needs to tell people what the treatment is, who it\u2019s for, and what they get.\"}),/*#__PURE__*/r(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"2. A Focused Offer With No Guesswork\"]}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t make people scroll to understand what\u2019s on offer. Make it obvious.\"}),/*#__PURE__*/r(\"p\",{children:[\"Use:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"First trial price\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Treatment duration\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"What concern it addresses (e.g. acne, pigmentation)\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/e(\"h3\",{children:\"3. Visual Proof\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t use stock photos.\\xa0\"}),/*#__PURE__*/r(\"p\",{children:[\"Use:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Real customer results\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Treatment room shots\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Happy customer testimonials with photos\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/e(\"p\",{children:\"People want to see what they\u2019re signing up for. The more real, the better.\"}),/*#__PURE__*/r(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"4. Trust Signals\"]}),/*#__PURE__*/r(\"p\",{children:[\"Add credibility. This can include:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/r(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Clinic awards or certifications\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"Featured in media\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[\"MOH registration\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Google or Facebook reviews\"})})]}),/*#__PURE__*/r(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"5. Mobile-Friendly Form\"]}),/*#__PURE__*/e(\"p\",{children:\"Make sure your form has no more than 3 fields: Name, Contact, and Preferred Time.\"}),/*#__PURE__*/e(\"p\",{children:\"Avoid dropdowns if possible. Use a big, bold button like \u201CBook My Trial Now\u201D that shows clearly on mobile.\"}),/*#__PURE__*/r(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"6. WhatsApp Button\"]}),/*#__PURE__*/e(\"p\",{children:\"Especially in Singapore, consumers expect to contact businesses instantly and WhatsApp is the go-to. If your landing page doesn\u2019t have a WhatsApp button hovering at the bottom right, you\u2019re leaving money on the table. It\u2019s not optional. It\u2019s a basic expectation here.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/r(\"strong\",{children:[/*#__PURE__*/e(\"br\",{}),\"Common CRO Mistakes Clinics Keep Making\"]})}),/*#__PURE__*/r(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Sending ad traffic to your homepage.\"}),\" Your homepage is for general info. It\u2019s not designed to convert traffic from a campaign. Always use a dedicated landing page that matches the ad.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Weak or generic copy. \"}),\"If your headline could apply to any other clinic, it\u2019s not specific enough. Speak to the concern: \u201CTired of stubborn pigmentation?\u201D works better than \u201CGlowing Skin Awaits.\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Slow loading speed\"}),\". If your page takes more than 3 seconds to load, you\u2019re losing leads before they even see your offer, especially traffic from Meta.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"No follow-up.\"}),\" Even if someone submits the form, if your team takes hours to reply, that\u2019s a leak in the funnel. Automate a WhatsApp message immediately after the form is submitted.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/r(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"No retargeting.\"}),\" If someone visited your page but didn\u2019t convert, retarget them with a testimonial or urgency-based message. 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