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  "sourcesContent": ["import{jsx as e,jsxs as i}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as t,Link as n}from\"framer\";import{motion as a}from\"framer-motion\";import*as r from\"react\";import{Youtube as o}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js\";export const richText=/*#__PURE__*/i(r.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"BBC Studios Interactive Email Campaign\"}),/*#__PURE__*/e(\"p\",{children:\"Discover how our innovative email design for Bluey\u2019s extended episode drove a significant boost in engagement and record-breaking subscriber growth.\"})]});export const richText1=/*#__PURE__*/i(r.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"Problem\"}),/*#__PURE__*/e(\"p\",{children:\"Ahead of the first-ever extended episode of Bluey, the BBC Studios team wanted to create noise and excitement through a bespoke email that would resonate with both adults and children. 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The distinctive Ludo Studios style is seen throughout the email and features assets taken straight from the TV show. The email displays a wedding invite attached to the fridge in the Heeler household, with magnets and pictures framed around the invite. When the email is first opened, subscribers are prompted to click open the invite.\"}),/*#__PURE__*/e(\"p\",{children:\"Once opened, confetti flies out and displays the exciting news of the extended 28-minute episode. An interactive poll allows subscribers to cast their vote on wedding dessert preferences, and a separate banner directs subscribers to more information on the episode. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Development\"}),/*#__PURE__*/e(\"p\",{children:\"The main part of the email development process was to create the experience of opening an envelope to reveal the invite. 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This approach aimed to create compelling experiences that cut through the inbox clutter, supported by additional digital assets like banners and social media content.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Results\"}),/*#__PURE__*/e(\"p\",{children:\"The revamped email strategy led to a 47% increase in open rates, a 100% boost in click-through rates, and a 30% growth in the database in 2019. 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