{
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as r}from\"framer\";import*as n from\"react\";export const richText=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"\u201CWhen you have a hammer, everything looks like a nail.\u201D That insight applies to how your dental practice could be approaching and using Facebook marketing.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s easy to go all-in thinking that Facebook will be the magic-pill solving your practice marketing challenges.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Or\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"It could apply to all-in marketing on Facebook without understanding how to use Facebook to increase your dental practice\u2019s influence.\"}),/*#__PURE__*/e(\"p\",{children:\"Either way, let\u2019s be clear on the basics:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Facebook can help solve many of your marketing challenges.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Understanding how to fundamentally use Facebook increases the likelihood that your marketing strategy will succeed.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Commit to a long-game approach for better results with Facebook marketing\"}),/*#__PURE__*/e(\"p\",{children:\"Dental marketing on Facebook isn\u2019t necessarily complex. It does require you to invest time (and occasionally costs) acquainting yourself with the massive amount of data at your fingertips.\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook can and will deliver if you make a commitment to it. This enables you to target your marketing to the precise people you want to reach.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s the strategic benefit of the amount of information Facebook provides. You not only can target with greater precision, you can also retarget your Facebook ad spending.\"}),/*#__PURE__*/e(\"p\",{children:\"More about Facebook ad strategy in a moment. Here\u2019s a practical insight into retargeting as it applies to your long-game strategy.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CFacebook marketing even allows you to identify and target people who have expressed interest in your ads but didn\u2019t sign up for your offer, a process called retargeting. Retargeting is one of the most powerful ways to promote your practice because it allows you to target people who are already both familiar with you and interested in your offer.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://blog.net32.com/cut-through-the-noise-connect-with-patients-via-text-email/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"The digital marketing space is \u201Cnoisy.\u201D\"})}),\" Distraction comes easy.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Your audience will often \u201Cclick\u201D on your ad, become distracted, and leave your content. Sometimes they\u2019re not ready to commit so off they go.\"}),/*#__PURE__*/e(\"p\",{children:\"Time invested in a retargeting strategy enables you to put more ads in their orbit (within minutes). That translates to more content touches to keep them interested.\"}),/*#__PURE__*/e(\"h2\",{children:\"Know the keys to Facebook ad success\"}),/*#__PURE__*/e(\"p\",{children:\"Marketing on Facebook begins with content. Much of your content will be curated. Some will be organic to you and your practice or area of expertise.\"}),/*#__PURE__*/e(\"p\",{children:\"And then there\u2019s Facebook ad content\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"Like other ad strategies, your Facebook ad must begin with an objective.\\xa0\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are you wanting to generate more traffic to your dental website to introduce new patients to your team and services?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do you want more \u201CLikes\u201D for your Facebook page to increase your social media influence?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are you inviting people to view an informative or testimonial video?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is there an event or upcoming promotion you want to get \u201Ceyes-on?\u201D\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019re clear on a particular objective, it\u2019s time to create a \u201Ccampaign.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Running and promoting a Facebook ad campaign has its own set of strategic objectives.\"}),/*#__PURE__*/e(\"p\",{children:\"You can\u2026\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Educate current and new patients about media attention on a specific health issue or a technology advancement and its health benefits.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Promote specific services that you provide exclusive to other area providers.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Announce time-sensitive cost-savings on a particular service or procedure.\\xa0\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"A social media marketing strategy using Facebook ads can help you \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/how-to-acquire-and-keep-dental-patients/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"retain and acquire patients\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Remember\u2026social media marketing on Facebook is content-driven\"}),/*#__PURE__*/e(\"p\",{children:\"Social media content has become a trusted source for research. Patient education via your content is an effective way to build relationships, produce productive patient conversations, support your case presentations, and secure a commitment to treatment.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u201DPatients are\u2026using social media for medical research. An impressive 90% of people aged 18 to 24 say they trust medical info shared on their social feeds. Educating your patients has become one of the most effective ways to develop engaged, happy patients.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"As the provider you\u2019re in a position of influence. Use your Facebook content to enhance and share it.\"}),/*#__PURE__*/e(\"p\",{children:\"That said, video content on Facebook is also a proven strategy. Like written content there are keys to getting \u201Ceyes\u201D on it, keeping them engaged, and generating a desired response.\"}),/*#__PURE__*/e(\"p\",{children:\"Follow these content creation fundamentals\u2026\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Know your patients dental health questions, problems, and challenges. Capture their attention \u201Cemotionally\u201D in the opening and lead segment of your content. On average, you have three to five seconds to get their attention.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Let them quickly know who you are and why they should care or trust what you\u2019re about to share with them. Again, your perceived understanding of their emotional triggers (i.e. questions, problems, and challenges) will lend credibility.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Inform them about what you\u2019re prepared to share. Think of it like a movie\u2019s \u201CPreview of Coming Attractions.\u201D Be brief while driving home the benefits they\u2019ll get by staying engaged.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make a promise. Give them a reason to see how it will improve their health, life, health condition, etc.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ask them to do something. Your call to action should be specific such as \u201Cclick on the link\u201D where they\u2019ll be directed to your dental practice website or a more informative and specific \u201Clanding page.\u201D The more benefits your content provides the greater the likelihood they\u2019ll take action to provide their email, to schedule, and/or share your content with friends and family.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Video content, written (organic) content, or curated content (other trusted sources linked back to your dental website) that\u2019s informative and useful will increase your influence and produce results.\"}),/*#__PURE__*/e(\"p\",{children:\"Make the commitment to social media marketing for your dental practice. Include Facebook marketing in the mix.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Be prepared to take a long-game approach to it. Your time and financial investment will produce results when you see Facebook and other social platforms as a means to an end\u2026not the end itself.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Stay tuned for more dental marketing strategies (including Facebook marketing for dentists) on \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Net32\u2019s Modern Practice blog\"})}),\".\"]})]});export const richText1=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"It\u2019s been said,\\xa0 \u201C\u2026feedback is the breakfast of champions\u2026\u201D For you that translates to the value of honest communication as part of your patient appointment follow-up process.\"}),/*#__PURE__*/e(\"p\",{children:\"The challenge is being prepared for what you hear. And using it to improve your patient relationships.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s why it\u2019s vital to create a feedback loop with full permission for patient honesty baked in. Your appointment follow-up will be more effective and patient loyalty will improve incrementally.\"}),/*#__PURE__*/e(\"h2\",{children:\"Here\u2019s why you really want your patients to tell-all\"}),/*#__PURE__*/t(\"p\",{children:[\"Appointment follow-up can produce benign results if your patients feel unheard. It\u2019s about \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/how-to-acquire-and-keep-dental-patients/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"how well you listen\"})}),\" \u2013 and giving proof that you are.\"]}),/*#__PURE__*/e(\"p\",{children:\"The proof and quality of your listening skills is measured by your implementation of relevant feedback.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Patients will feel the freedom to tell-all when they believe\u2026\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You\u2019re listening with unbiased intentions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You\u2019re prepared to adapt and implement their relevant responses\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"The space between appointments is the sweet-spot\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s normal to invest time, attention, and resources in patient acquisition. No doubt, new patients breathe new life into your dental practice.\"}),/*#__PURE__*/e(\"p\",{children:\"But once they\u2019ve completed their initial appointment is when your relationship with them gains momentum.\"}),/*#__PURE__*/e(\"p\",{children:\"Patient retention relies on robust follow-up.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Go-the-extra mile in value delivery\"}),/*#__PURE__*/e(\"p\",{children:\"Make your patients feel valued\u2026or someone else will. They\u2019re most vulnerable to value-drift between appointments.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Value-drift happens in \u201Copen water\u201D when patients set sail from the safe harbor of your practice. For example, insurance coverage could change, a career transition or lay-off could occur, or there\u2019s the consistent seduction of dental-deal-of-the-month mailers in their mailbox.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Personalize your follow-up.\"}),\" Generic, \u201Chey-we-miss-you\u201D content might be well-intentioned but it fails to deepen your patient relationships. Follow-up based on each patient\u2019s unique emotional connection to their dental treatment. Listen well and keep your discoveries in their patient file.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Peek into their life.\"}),\" Not in a creepy way. Rather, be curious via the questions you ask about their current and upcoming life events. Begin each appointment with the end-in-mind\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"This is giving strategic thought to the message you want to deliver as their appointment wraps up. How you close can and will stick with them beyond the appointment.\\xa0\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://blog.net32.com/cut-through-the-noise-connect-with-patients-via-text-email/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"em\",{children:\"Use email\"})})}),/*#__PURE__*/e(\"em\",{children:\" or provide printed information to enhance post appointment communication.\"}),\" Useful resources, articles, and health reminders keep you and your services front of mind \u2013 especially when they\u2019re directly relevant to their most recent procedure or their related question(s).\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Help patients keep their treatment in focus with ongoing \u201Cevergreen\u201D information.\"}),\" Email links to your practice blog posts, publish routine (e.g. monthly) newsletters, and create referral checklists as a courtesy to assist additional future and current caregivers.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Follow-up fast especially related to your patient\u2019s questions and concerns.\"}),\" This helps eliminate their worry while enhancing your value to them.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"Create and implement a survey strategy\"}),/*#__PURE__*/e(\"p\",{children:\"You can only assume how you\u2019re doing\u2026unless you directly ask! Why stay in the dark when you can get valuable feedback through surveys?\"}),/*#__PURE__*/e(\"p\",{children:\"A survey strategy reveals that you value feedback. And positive or negative \u2013 there\u2019s always something to be gained.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.solutionreach.com/patient-satisfaction-surveys\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"SolutionReach\"})}),\" is a good resource for helping you improve your patient experiences \u2013 including surveys.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"The relationship you have with your patients is the essence of your practice. Gathering critical feedback from your patients can make the difference between keeping and losing a patient.\u201D\"})]}),/*#__PURE__*/e(\"p\",{children:\"They also offer this \u201Cquick tip\u201D:\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"\u201CWhen patients complete the survey, follow up! Even if their experience wasn\u2019t great, a provider that cares enough to respond can win more points than the provider that gave a satisfactory in-office experience in the first place.\u201D \"}),/*#__PURE__*/e(r,{href:\"https://www.solutionreach.com/blog/3-reasons-you-should-be-using-patient-surveys...and-tips-to-make-them-better\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Source\\uFEFF\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Speaking of surveys the following resources (in addition to SolutionReach) can help you streamline the process and implement a hassle-free survey strategy.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.surveymonkey.com/mp/healthcare-surveys/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"SurveyMonkey\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.questionpro.com/survey-templates/dental-care-survey/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"QuestionPro\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.quicktapsurvey.com/feedback/templates/dental-patient-satisfaction\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"QuickTapSurvey\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.zoho.com/survey/templates/health-care/dental-patient-satisfaction-survey.html\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Zoho\"})})})})]}),/*#__PURE__*/e(\"p\",{children:\"Champion level service often relies on fearlessly and strategically obtaining feedback. You will improve as you listen and leverage every patient interaction into a long term relationship.\"}),/*#__PURE__*/t(\"p\",{children:[\"Check out our \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Net32 Modern Practice Blog\"})}),\" for more practice building and dental leadership content.\"]})]});export const richText2=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Every dental practice has a \u201Cdefault\u201D when the discussion turns to dental marketing strategy. Your comfort zone is where you\u2019re most likely to invest your marketing dollars.\"}),/*#__PURE__*/e(\"p\",{children:\"Dental direct mail promotions have ruled for decades.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Then, email marketing took a share of the dental marketing air space.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Now, content marketing is gaining ground.\"}),/*#__PURE__*/e(\"p\",{children:\"Actually, each is effective if\u2026and those are BIG IFs!\"}),/*#__PURE__*/e(\"h3\",{children:\"If you choose direct mail for your dental marketing strategy make it compelling not merely creative\"}),/*#__PURE__*/e(\"p\",{children:\"Direct mail for dental marketing still works. The reason has to do with expectation and quality.\"}),/*#__PURE__*/e(\"p\",{children:\"People are accustomed to receiving promo-of-the-month mailers. The difference in those that are effective and those that are tossed have less to do with graphics and more to do with \u201Carchitecture.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s the structure (architecture) not merely the graphic design that compels a response.\"}),/*#__PURE__*/e(\"p\",{children:\"An effective dental direct mail promotion begins (like all marketing initiatives) with one \u201Cbig idea.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Whatever the industry \u2013 direct mail fails when it tries to do too much in a limited space.\"}),/*#__PURE__*/e(\"p\",{children:\"Since most dental direct mail promotions are two-sided mailers that space is premium. And it must be used strategically.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s easy to go graphic heavy thinking that eye-candy imagery is all that will compel the desired action.\"}),/*#__PURE__*/e(\"p\",{children:\"Truth is, the headline carries the weight.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But not just any headline\u2026\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/t(\"strong\",{children:[\"\u201CIf the headline is poor, the copy will not be read. And copy that is not read does not sell goods.\u201D \",/*#__PURE__*/e(\"br\",{}),\"\u2013 John Caples\"]})}),/*#__PURE__*/e(\"p\",{children:\"Your direct mail headline must cover one big idea while promoting a huge, can\u2019t-live-without benefit.\"}),/*#__PURE__*/e(\"p\",{children:\"The benefit will captivate then compel because it taps into the generally felt emotions of the reader.\"}),/*#__PURE__*/e(\"p\",{children:\"Product or service features explain and help rationalize a decision. Their benefits compel!\"}),/*#__PURE__*/e(\"p\",{children:\"Tap into someone\u2019s emotions via a big idea themed, benefit-oriented headline and you\u2019re more likely to compel their response. The graphic design is the frame\u2026 the benefit-focused copy is the focus.\"}),/*#__PURE__*/e(\"p\",{children:\"Before you drop another direct mail promotion\u2026\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Invest time seeking to understand the benefits your patients and the public are seeking from dentistry. Apply those to the copy of your promotional offer.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Avoid sacrificing compelling benefit-rich copy to overdone graphics and images. Give attention to design but not at the expense of clear copy.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Think benefits ahead of features. Briefly state the benefits in an easy to read format (e.g. crisp, conversational bullet-points).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be crystal-clear about your offer. State it\u2026restate it\u2026and be so clear about it that annoying fine-print can be eliminated.\"})})]}),/*#__PURE__*/t(\"h3\",{children:[\"If you use email make sure it rises above your patient\u2019s \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/cut-through-the-noise-connect-with-patients-via-text-email/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"inbox \u201Cnoise\u201D\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Email isn\u2019t overused. It\u2019s more likely to be under valued because of its often irrelevant frequency.\"}),/*#__PURE__*/e(\"p\",{children:\"The number of emails you send isn\u2019t the issue. The delivered and perceived value of them is.\"}),/*#__PURE__*/e(\"p\",{children:\"Why do you or your patients give permission to receive emails from an individual or business?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s probably due to yours or your patient\u2019s desire to stay informed about useful or financially beneficial information.\"}),/*#__PURE__*/e(\"p\",{children:\"The two keys are: useful and informative.\"}),/*#__PURE__*/e(\"p\",{children:\"Promoting an offer or \u201Cspecial\u201D should be secondary. Or it should at least be relevant to the valuable content you attach it to.\"}),/*#__PURE__*/e(\"p\",{children:\"With email\u2026\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead with value\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Compel with value\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Promote in tandem with perceived value\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You risk a poor open rate or losing email subscribers if you\u2019re inundating their inbox with merely promotional content to the exclusion of something informative or valuable.\"}),/*#__PURE__*/e(\"p\",{children:\"And speaking of value here\u2019s how to make sure that remains your priority if\u2026you want your dental email content to be opened, read, and acted upon.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Invest as much time on your \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/importance-email-subject-line/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"subject line\"})}),\" as you do the general content of the email. Benefit-rich subject lines that compel a can\u2019t-miss response will be opened more often than a benign, \u201COh-another-promotion\u201D email.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep it personal. Invest the time to segment your email delivery platform so you can address it to a specific person. Avoid generic (\u201CDear Reader,\u201D), lead with \u201CHi <First Name>,\u201D.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be creative with your email\u2019s lead (the first paragraph or two). Tell a story, reference a trending current event, etc. And tie it directly to the information and/or what you\u2019re promoting. This takes some creative-chops but it\u2019s worth it to give your email more traction and personality.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Clearly state the action you want the reader to take. \u201CClick here\u2026,\u201D \u201CCall us\u2026,\u201D \u201CRead this on our website\u2026,\u201D etc. The more specific the better. And make sure the clickable content increases the value of the email they invested the time to read.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"If you commit to a content marketing strategy stay with it for the long-haul.\"}),/*#__PURE__*/e(\"p\",{children:\"Not all dental content is strategic. But all marketing content can be infused with a strategic benefit\u2026when you deliver consistent value over time.\"}),/*#__PURE__*/e(\"p\",{children:\"Content can be organically created. Or it can be curated.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201COrganic\u201D content is what you or a designated person create on behalf of your dental practice or dental industry business. This blog for example, qualifies as organic content.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s strategically designed to deliver something of value to you, the reader. And it\u2019s consistent meaning you can count on new content on a relatively consistent schedule (not a one and done or every now and then approach).\"}),/*#__PURE__*/e(\"p\",{children:\"Search engines (Google, Bing, etc) like organic, informative, keyword-centric content. You\u2019ll find your search rankings improving the more of it you create and publish.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Plus\u2026your \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/three-things-keep-mind-reputation/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"patients will trust you as a source of useful, solution-oriented content\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"About curated content\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"Since content is king \u2013 there\u2019s a vast amount of it available to share. And sharing is good for you and the one who initially created it.\"}),/*#__PURE__*/e(\"p\",{children:\"Social listening via Twitter, Facebook, and LinkedIn are excellent sources for curating content. Briefly review an article, determine its value to your patients, and share it directly with them via your social media channels.\"}),/*#__PURE__*/e(\"p\",{children:\"Or\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"Create organic content on-topic using what you\u2019ve curated as the big idea.\"}),/*#__PURE__*/e(\"p\",{children:\"Content marketing starts with a commitment to answering your patients questions and providing solutions to their unique problems.\\xa0\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Listen and log every question your patients ask about treatment, dentistry, their pain, health, etc.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create content that answers those questions and publish them on the blog/article page of your dental practice\u2019s website. Again, this requires time and available expertise to create compelling, readable content (the kind that\u2019s not clinically heavy).\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Share your content via your social media channels and an email to your patient list.\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Direct mail, email, and content marketing are three distinctly different dental marketing strategies. What they have in common is value delivery.\"}),/*#__PURE__*/e(\"p\",{children:\"If\u2026 you deliver useful, informative, and financially beneficial content you can expect a positive result.\"})]});export const richText3=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"\u201CLeave it to the professionals.\u201D\"})}),/*#__PURE__*/e(\"p\",{children:\"As a dental professional, you\u2019re aware how that statement can save your patients time, money, discomfort, and heartache.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With emerging orthodontic technologies now being placed in the hands of consumers \u201CLeave it to the Professionals\u201D has become a hot topic for a number of reasons.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Why DIY ortho is all the rage\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Speed and cost drive many decisions for today\u2019s consumer. Dentistry is no exception.\"}),/*#__PURE__*/e(\"p\",{children:\"The promise of straighter teeth in less time, at lower cost, minus in-office appointments, sounds like a win-win-win to patients.\"}),/*#__PURE__*/e(\"p\",{children:\"That said, as dentists we are knowledgeable about the not so promising potential trade-offs, some of which could have costly, long term negative impact on patients\u2019 oral and general health.\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s stop for a moment and focus on some of the potential advantages of orthodontic technology provided and monitored by licensed dentists\u2026 like you!\"}),/*#__PURE__*/e(\"h3\",{children:\"Orthodontics with a \u201Cwarning label\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"A survey among \",/*#__PURE__*/e(r,{href:\"https://www.aaoinfo.org/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"AAO\"})})}),\" (American Association of Orthodontists) members revealed that\\xa0 close to 13% of its members have seen patients who have tried DIY methods, with some such attempts apparently related to challenging orthodontic complications.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.ada.org/en/publications/ada-news/2017-archive/november/ada-discourages-diy-orthodontics-through-resolution\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"The ADA (American Dental Association) also clearly defines its position\"})}),\" regarding do-it-yourself orthodontics.\"]}),/*#__PURE__*/e(\"p\",{children:\"\u201DThe ADA \u201Cstrongly discourages\u201D the practice of do-it-yourself orthodontics because of the potential for harm to patients, according to a new policy passed by the 2017 ADA House of Delegates.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.ada.org/en/publications/ada-news/2017-archive/november/ada-discourages-diy-orthodontics-through-resolution\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Legal action to address concerns has also been necessary\"})}),\" , according to the ADA.\"]}),/*#__PURE__*/e(\"p\",{children:\"\u201DKevin Dillard, AAO general counsel, told the ADA News that the AAO has filed complaints with dental boards and attorneys general in 36 states regarding companies providing aligners through an online service.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"Clearly, it is a vital time to take professional \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/how-to-acquire-and-keep-dental-patients/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"responsibility for your patients and their understanding\"})})}),\" about orthodontic procedures.\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Inform them about the risks that you feel may exist in relation to DIY orthodontic treatment.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Invest in the latest technology and techniques that deliver the highest quality\\xa0 professional results.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Stress the long term health and cost benefits of dentist provided orthodontic treatment.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"How orthodontics is evolving and providing a professional advantage with your patients\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Improved diagnosis and treatment planning\"})}),/*#__PURE__*/t(\"p\",{children:[\"One example is the use of cone beam CT scanning uses \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/how-3d-printing-is-revolutionizing-the-dental-industry/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"3D\"})})}),\" imaging to provide greater detail about your patient\u2019s orthodontic needs.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Smile customization\"})}),/*#__PURE__*/e(\"p\",{children:\"Insignia\u2122 introduces the ability to customize a smile design system. The process uses 3D treatment planning software with brackets and wires that are specifically customized for each of your patients.\"}),/*#__PURE__*/t(\"p\",{children:[\"A standard set of impressions can be converted into a 3D \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/the-future-of-dentistry-with-augmented-and-virtual-reality/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"virtual model\"})})}),\" of your patient\u2019s teeth using Insignia\u2019s software. As an orthodontist you can modify the model to design the smile your patient desires.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Before and after model comparisons can reveal what your patient\u2019s actual smile results will look like. The desired smile design is then achieved by crafting brackets, placing them with precision guides to achieve accurate indirect bonding, and incorporating arch wires to maximize tooth movement.\"}),/*#__PURE__*/e(\"p\",{children:\"The Insignia \u2122 system is more comfortable than traditional braces treatment. The ability to customize your patient\u2019s smile using their unique features gives it an advantage.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Discreet and streamlined tooth movement\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Clear aligners such as Invisalign\\xae give your patients an option to avoid the noticeable metal of traditional braces. As you know it\u2019s also common for some to desire a faster treatment period with comparable discreetness.\"}),/*#__PURE__*/e(\"p\",{children:\"The Damon Clear system provides virtual invisibility like other popular aligners. The brackets used are self-ligating and clear.\"}),/*#__PURE__*/t(\"p\",{children:[\"The treatment provides precision tooth movement, is comfortable, and discreet. It\u2019s a win-win for patients desiring speedy results without compromising professional quality.As a dental professional, you have a front-row-seat to keep in touch with the \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/practice-technologist/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"evolution of technology\"})})}),\" \u2013 including orthodontic technology, applications, and techniques. Orthodontic innovations that are time efficient, comfortable, safe, and effective, provide your patients with the results they seek, with oversight that only formally educated professionals in the area of the oral cavity \u2013\\xa0 dentists \u2013 can provide.\"]})]});export const richText4=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Here is another dentist\u2019s personal dental story \u2013 and what was learned along the way. This story was chosen from a sampling of Net32 dentists to provide us with some insight into their stories, professional and personal alike.\"}),/*#__PURE__*/e(\"p\",{children:\"The following questions were designed to ignite dentists\u2019 thinking:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What advice would you give your younger self? What do you wish more dentists knew getting into the industry?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What was one of the biggest challenges you overcame becoming a dentist? What did you learn?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What excites you most about the future of dentistry? Where do you see the industry evolving?\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Meet Dr. Rachel Trueblood, Big Top Dentistry for Kids, Cedar Park, Texas.\"}),/*#__PURE__*/e(\"h3\",{children:\"What advice would you give your younger self? What do you wish more dentists knew getting into the industry?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Dentistry is not just patient care (unfortunately), it\u2019s also a business. Get a good background in business if you are thinking about owning a practice someday.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"What was one of the biggest challenges you overcame becoming a dentist? What did you learn?\"}),/*#__PURE__*/e(\"p\",{children:\"One of the biggest challenges was learning to let go of people who are toxic. Both patients and team members. Not everyone will agree with you, so be true to yourself and your vision, and surround yourself with people who share that same vision.\"}),/*#__PURE__*/e(\"h3\",{children:\"What excites you most about the future of dentistry? Where do you think things are going?\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m excited to see innovative breakthroughs in conservative caries management, like silver diamine fluoride and papacarie. As a pediatric dentist, I am focused on educating my young patients so they will maintain excellent oral health for life.\"}),/*#__PURE__*/t(\"p\",{children:[\"Get acquainted with Dr. Trueblood, her team, and her practice \",/*#__PURE__*/e(r,{href:\"http://bigtopdental.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Big Top Dentistry for Kids\"})})]})]});export const richText5=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Your personal dental story \u2013 what you learned along the way.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We asked a sampling of Net32 customers to provide us with some insight into their stories.\"}),/*#__PURE__*/e(\"p\",{children:\"The following questions were designed to ignite dentists\u2019 thinking:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What advice would you give your younger self? What do you wish more dentists knew getting into the industry?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What was one of the biggest challenges you overcame becoming a dentist? What did you learn?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What excites you most about the future of dentistry? Where do you see the industry evolving?\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Here is one dentist\u2019s story that may resonate with many other dentists.\"}),/*#__PURE__*/e(\"h3\",{children:\"Meet Dr. Shukan Kanuga, a dentist who started dental school in India, immigrated to the US to complete her dental training, and successfully completed a residency in Pedodontics.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"What advice would you give your younger self? What do you wish more dentists knew getting into the industry?\"})}),/*#__PURE__*/t(\"p\",{children:[\"\u201CBe prepared for a life long learning and self-evolution. Clinical dentistry is way more than \u201Cfixing teeth\u201D and involves a resilient, upbeat personality, \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/data-driven-patient-satisfaction-practice/\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"great communication skills\"})}),\", business management, Human Resources management besides the gentle healing touch!\u201D\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"What was one of the biggest challenges you overcame becoming a dentist? What did you learn?\"})}),/*#__PURE__*/e(\"p\",{children:\"\u201CLittle did I know that I would be going through additional years of dental school and training on the other side of the world when I started dental school at the age of 18 in India. There were a series of challenges including immigrating to the US, graduating dental school from UCLA with flying colors, getting accepted into residency training with a pregnancy and child birth right in the middle. The biggest challenge was being able to care for an infant daughter in dental school and a rigorous hospital based residency program. It made me a better mother, a more empathetic pediatric dentist and enhanced my multi-tasking and time management skills to a level I had never imagined I could achieve!\u201D\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"What excites you most about the future of dentistry? Where do you see the industry evolving?\"})}),/*#__PURE__*/e(\"p\",{children:\"\u201COral health being an integral part of overall health and the medical management of Dental Caries, which is a larger epidemic than Asthma in the US, is where dentistry is headed and it is very exciting. It is about time that we focus on the disease rather than treating its manifestation, aka \u2018cavities\u2019 with mere drilling and filling, the surgical way.\u201D\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"em\",{children:\"What additional wisdom has guided your \"}),/*#__PURE__*/e(r,{href:\"https://blog.net32.com/clinical-excellence-business-success-my-story/\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"em\",{children:\"dental career\"})})}),/*#__PURE__*/e(\"em\",{children:\"?\"})]}),/*#__PURE__*/e(\"p\",{children:\"\u201CThe relationships that I have built over the course of the last decade with my colleagues, staff and patient families, thanks to this wonderful profession are invaluable and a hidden bonus I\u2019d never imagined I\u2019d get when I started pursuing this career path.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"Get acquainted with Dr. Kanuga, her team, and her \",/*#__PURE__*/e(r,{href:\"https://kidzdentalcare661.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"dental practice Kidz Dental Care\"})})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Key Take-Aways from Dr. Kanuga\u2019s Dental Story\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Reflect on your dental journey.\"}),\" Be prepared for a lifelong self evolution.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ideal persona.\"}),\" Upbeat personality, resiliency, great communication skills, and a gentle healing touch.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Recall a defining moment in your dental career. \"}),\"How did that decision create new opportunity? Who has mentored you along the way and how did they shape how you practice dentistry?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://blog.net32.com/technology-acquisition-finance-and-training/\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"The future of dentistry\"})})}),/*#__PURE__*/e(\"strong\",{children:\". \"}),\"The medical management of Dental Caries is where dentistry is headed and it is very exciting. It is about time that we focus on the disease rather than treating its manifestation, aka \u2018cavities\u2019 with mere drilling and filling, the surgical way.\"]})})]})]});export const richText6=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Dentistry is often considered as both \u201Cart\u201D and \u201Cscience.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"But that\u2019s not all\u2026\"}),/*#__PURE__*/t(\"p\",{children:[\"There\u2019s leadership, management, continuing education, \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/technology-acquisition-finance-and-training/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"technology\"})}),\", insurance headaches, changing practice models, etc. etc.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Makes you wonder how you\u2019ll keep up\u2026 let alone \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/clinical-excellence-business-success-my-story/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"achieve a wonderful level of practice success\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Whatever your situation is as a dentist right now, your personal dental story is unique in how you got there and what you learned along the way.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We asked a sampling of Net32 customers to provide us with some insight into their stories.\"}),/*#__PURE__*/e(\"p\",{children:\"The following questions were designed to ignite dentists\u2019 thinking:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What advice would you give your younger self? What do you wish more dentists knew getting into the industry?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What was one of the biggest challenges you overcame becoming a dentist? What did you learn?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What excites you most about the future of dentistry? Where do you see the industry evolving?\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"We are starting with one dentist\u2019s story for this issue, as follows.\"}),/*#__PURE__*/e(\"h3\",{children:\"Meet Dr. Michael Cooley, Fashion Isle Smiles, Newport Beach, California\"}),/*#__PURE__*/e(\"p\",{children:\"Dr. Cooley believes that school is always in session with dentistry. Growth and learning opportunities exist on both the clinical side and practice leadership and management side.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"What advice would you give your younger self? What do you wish more dentists knew getting into the industry?\"})}),/*#__PURE__*/e(\"p\",{children:\"\u201CI learn from my mistakes. Each one is an opportunity for growth and improvement.\u201D\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"What was one of the biggest challenges you overcame becoming a dentist? What did you learn?\"})}),/*#__PURE__*/e(\"p\",{children:\"\u201COne of the hardest decisions I had to make was choosing between entering a specialty program in Advanced Prosthodontics or joining my father-in-law in a private practice. I chose to join the practice. My decision has given me the opportunity to work alongside and learn from a mentor with over 40 years of practicing dentistry. That experience combined with ongoing CE courses has made a difference.\u201D\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"What excites you most about the future of dentistry? Where do you see the industry evolving?\"})}),/*#__PURE__*/e(\"p\",{children:\"\u201CAdvances in technology help us become more advanced in our practice. Oral health research also plays a key role. New discoveries in dental medicine have the potential to completely change the way we think about our approach to helping our patients.\u201D\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"What additional wisdom has guided your dental career?\"})}),/*#__PURE__*/e(\"p\",{children:\"\u201C Find balance in life. Enjoy activities outside of the \u2018dental world.\u2019\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"Get acquainted with Dr. Cooley, his team, and his Newport Beach dental practice at \",/*#__PURE__*/e(r,{href:\"https://www.fashionislesmiles.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"FashionIsleSmiles.com\"})})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Key Take-Aways from Dr. Cooley\u2019s Dental Story\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Reflect on your dental journey.\"}),\" What mistakes have you made? How did those missteps create new opportunity?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Recall a defining moment in your dental career\"}),\". How did that decision create new opportunity? Who has mentored you along the way and how did they shape how you practice dentistry?\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Keep learning and innovating.\"}),\" What new technology are you planning to implement? How do you anticipate it improving your practice efficiencies and quality of patient care?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Maintain a healthy work-life balance.\"}),\" What \u201Crecharges\u201D you during time off?\"]})})]})]});export const richText7=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Imagine a world where insurance companies paid your office quickly,\\xa0 your net production and payment ratios were one to one, and your patients delivered \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/eliminate-dental-insurance-complications-and-become-your-patients-hero/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"raving reviews about your claims assistance\"})})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Seem unrealistic?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Follow a proven system and that scenario can be your reality.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Your likely current reality with insurance filing and reimbursement.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s not news to you, perhaps, that insurance companies are generally slow and seemingly unwilling to pay on claims. It\u2019s also common to wonder why with a full schedule collections are lagging behind net production. All this (and more) begs the question: is it possible to achieve fewer denials, fewer requests for more information, and faster claims processing? The answer is a solid YES!\"}),/*#__PURE__*/e(\"h3\",{children:\"A new reality relies on well conceived simple and powerful systems.\\xa0 Here\u2019s what has worked in my group practice for many years.\"}),/*#__PURE__*/e(\"ol\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Build a strong team. Without the right people on the bus any system will fail no matter how well conceived the system is. This is one of the greatest challenges for dentists, particularly a dentist new to practice. Typically it takes years to develop a team that has a preponderance of intelligent, self-starting, creative, empathetic, etc., etc., team members. Unfortunately, developing a strong culture is also often a relatively slow work in progress. Generally speaking, to increase the chances of building a great team as quickly as possible I subscribe to several hiring guidelines: Hire people who \u201C\",/*#__PURE__*/e(\"strong\",{children:\"Want it\"}),\",\u201D who \u201C\",/*#__PURE__*/e(\"strong\",{children:\"Have the Capacity\"}),\",\u201D and \u201CWho \",/*#__PURE__*/e(\"strong\",{children:\"Get It\"}),\".\u201D Couple it with the \u201C\",/*#__PURE__*/e(\"em\",{children:\"Hiring Slow\"}),\"\u201D and \u201C\",/*#__PURE__*/e(\"em\",{children:\"Firing Fast\"}),\"\u201D (this is particularly hard for many dentists), and you are on the way. Now let\u2019s turn to some practical tips to assist your incredible team in the world of dental insurance. We are on Dentrix G7 if you are trying to understand some of the reports that I mention.\"]})})}),/*#__PURE__*/e(\"ol\",{start:\"2\",style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Before filing \u2013 Accuracy and Completeness are Essential.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hiring a detail oriented smart person who can do the same procedure over and over again without going crazy is ideal. A larger practice may have someone solely dedicated to handling insurance matters.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be careful to double check any insurance information provided by patients to ensure accuracy in the patients\u2019 records. Garbage in \u2013 garbage out.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cross check every necessary aspect of the insurance plan, using whatever the insurance company can provide online. You do NOT want to end up sending to the incorrect coverage entity is the beginning of a very bad experience for the practice (aged out receivables) and the patient.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Verify insurance the day before ALL appointments. It is astounding to me to find that some offices do not verify insurance at all! Even though the cost of treatment is ultimately the responsibility of the patient, discussing a shortfall (or outright lack) in expected coverage and corresponding increased out of pocket is not the discussion that builds great rapport or a great reputation. \",/*#__PURE__*/e(\"strong\",{children:\"Even with day before or same day verification\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"you can still get burned \"}),\"with \u201Cretro-termination\u201D of coverage, where the employee\u2019s company has cancelled insurance coverage but failed to inform the insurance carrier.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"More information is better. Most offices have a good take on the procedures that the insurance company will need additional information for. Use that knowledge to \",/*#__PURE__*/e(\"strong\",{children:\"create protocols that will work for most any insurance claim regardless of the carrier\"}),\". It is dangerous, time consuming, and ineffective\\xa0 to play the guessing game of what you think will be needed. Attaching more information than you might think is needed \u2013 X-rays, perio charting, photos, etc., is much more efficient and effective. Concise clinical notes are of great value when a narrative is asked for. We put stickers on our Routers for crowns, endo, implants, etc., that remind the DA\u2019s and hygienists to acquire needed additional information \u2013 and annotate on the sticker that the information has actually been acquired.\\xa0 It is too late when an insurance asks for an\\xa0\"]})})]})]})}),/*#__PURE__*/e(\"ol\",{start:\"3\",style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Filing \u2013 Don\u2019t Let the claims gather dust.\"})})}),/*#__PURE__*/t(\"p\",{children:[\"Too many practices are understaffed or have incompetent team members 9 (or both), leading to an up and down teeter totter flow of claims out and money in. Claims stagnate until someone notices (usually the doctor) that cash reserves are getting low and the team frantically trys to catch up while some other aspect of the practice drops off. I can\u2019t stress enough the need to \",/*#__PURE__*/e(\"strong\",{children:\"submit claims same day or next day\"}),\" \u2013 at the latest. Most claims are electronic so claim submission is a lot easier these days.\\xa0\"]}),/*#__PURE__*/e(\"ol\",{start:\"4\",style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"After filing \u2013 Great follow up is imperative.\"})})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The Unsubmitted Insurance Report. A few years ago our claims reimbursement seemed to slow down for no apparent reason. After quite a bit of research we discovered that when procedures are posted to Dentrix those procedures need to be manually submitted to the electronic claims batch. If the admin person does not submit the procedures then a claim cannot be generated. To make sure such \u201Cstuck\u201D treatment procedures make it to the claims module we now run the Unsubmitted Insurance Report EVERY DAY.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"The very important Insurance Accounts Receivable report. With lower reimbursement levels and delays in payment, it is very important to have someone \",/*#__PURE__*/e(\"strong\",{children:\"review and take action on insurance claims that are aged out 30, 60, or 90 days\"}),\". We fortunately have a very competent person refreshing the report every week.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Appeals process.\\xa0 Take advantage of your appeal option. Denied claims can be reprocessed. And be specific in all related communications. \",/*#__PURE__*/e(r,{href:\"https://www.dentistryiq.com/front-office/insurance-coding-and-tips/article/16354574/three-steps-for-efficient-insurance-systems-in-the-dental-practice\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"85% of denied procedures are not appealed\"})})}),\" and of the 15% that are, 75% are reprocessed with payment.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"To summarize, your practice can master insurance claim submissions and reimbursement if you have a well integrated competent team on both the clinical and administrative sides of the business. If you can assign the major aspects of the process to a single competent person who runs a well conceived system the chances of success are even higher. Your dental practice can experience a good relationship with your insurance provider network.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I sincerely hope this article provides some value to your practice.\"}),/*#__PURE__*/t(\"p\",{children:[\"Dr. Pat Cassidy DMD, MPH\",/*#__PURE__*/e(\"br\",{}),\"CEO, Net32, Inc.,\",/*#__PURE__*/e(\"br\",{}),\"President, Research Triangle Dental\"]})]});export const richText8=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"What\u2019s the likelihood that your dental text (SMS) or email reminders are getting the attention of your patients? How you answer could have much to do with your understanding about the digital \u201Cnoise\u201D competing for their attention.\"}),/*#__PURE__*/e(\"p\",{children:\"Worse, that \u201Cnoise\u201D is also a potential cause for an increase in the percentage of appointment no-shows. This is especially true if you\u2019re relying on SMS and email communication to prompt them.\"}),/*#__PURE__*/t(\"p\",{children:[\"According to SolutionReach no-shows could cost you, as a dental provider, just under \",/*#__PURE__*/e(r,{href:\"https://www.solutionreach.com/guide/state-of-prm\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"$150,000 a year\"})})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Text and email are not the problem\"}),/*#__PURE__*/t(\"p\",{children:[\"ConstantContact confirms the following about \",/*#__PURE__*/e(r,{href:\"https://blogs.constantcontact.com/sms-and-email-marketing/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"the value of digital communication\"})})}),\":\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u201CToday 90% of text messages are read within three minutes of delivery.\u201D\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"43% of consumers now access their emails via their mobile device.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Text messaging (SMS) forces you to \u201Cget to the point\u201D with your message, saving your reader\u2019s time.\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This confirms that for the most part your patients are reading your messages. And if you\u2019re using these mediums you\u2019re reaching them where they spend a substantial amount of time \u2013 their mobile devices.\"}),/*#__PURE__*/e(\"p\",{children:\"So, that brings us to the deeper issues.\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequency, timing, and value perception\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Your reminder success via text and email is ultimately about engagement. Again, the SolutionReach survey highlights two \u201Cclear things\u201D that respondents wanted concerning patient relationship management.\"}),/*#__PURE__*/e(\"p\",{children:\"1 \u2013 Reducing no-shows\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"And\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"2 \u2013 Improving patient communication. 1\"}),/*#__PURE__*/e(\"p\",{children:\"Thirty percent of survey respondents said that reducing no-shows was their top priority. Among top responders their no-show rates ranged from 10 to 30 percent on average.\"}),/*#__PURE__*/e(\"p\",{children:\"The lowest no-show rates had to do with messaging frequency. Analysis of over 20 million reminder and confirmation messages showed that\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"\u201C\u2026a message sent three weeks ahead, followed by a message sent three days ahead and one three hours ahead increased confirmation 156 percent.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CAccording to the National Institutes for Health, 75 percent of patients want their appointment reminders via mobile devices.\u201D \\xa02\"}),/*#__PURE__*/e(\"p\",{children:\"This reveals the high level of success you can expect when relying on SMS and email communication to prompt, remind, and engage your patients.\"}),/*#__PURE__*/e(\"p\",{children:\"If it\u2019s about patient engagement\u2026are you (engaging them)\u2026or are you adding to the \u201Cnoise?\u201D\"}),/*#__PURE__*/e(\"h2\",{children:\"How to get the attention of your dental patients via text (SMS) and email and reduce the number of no-shows\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"1-Check your intentions when crafting text and email content\"})}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s an art and strategy to creating compelling content. Glance at your own inbox or a recent thread of company based text messages.\\xa0\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What was the obvious \u201Cintention\u201D of the communication?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Did it accomplish its intended goal or\u2026did it add the \u201Cnoise\u201D in your inbox?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s easy to \u201Csniff\u201D someone\u2019s intentions isn\u2019t it?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For example, an email subject line can reveal much about what\u2019s to come\u2026and whether you\u2019ll take time to open and read it.\"}),/*#__PURE__*/e(\"p\",{children:\"Your response also depends on the relationship you have with the sender. If you\u2019re accustomed to a bottom-line promotion or reminder based message it\u2019s not so off-putting.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But if you\u2019re not on that level or if the content is just another run-of-the-mill message \u2013 it becomes more \u201Cnoise\u201D to be avoided.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,fSgn8uEDiwQTvZh1K0TMd4eyAVQ.png\",\"data-framer-height\":\"591\",\"data-framer-width\":\"583\",height:\"295\",src:\"https://framerusercontent.com/images/fSgn8uEDiwQTvZh1K0TMd4eyAVQ.png\",srcSet:\"https://framerusercontent.com/images/fSgn8uEDiwQTvZh1K0TMd4eyAVQ.png 583w\",style:{aspectRatio:\"583 / 591\"},width:\"291\"}),/*#__PURE__*/e(\"p\",{children:\"Source: https://operadds.com\"}),/*#__PURE__*/t(\"p\",{children:[\"Apply the same principles by \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/how-to-acquire-and-keep-dental-patients/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"walking-in-the-shoes of your dental patients\"})})}),\".\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead with the relationship.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Avoid message copy/content that misses the level and quality of your relationship with them (could be incentive to segment your patient list).\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be clear and compelling more than creative and catchy. Clarity compels. Creativity can add to the clutter.\"})})]}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Source: https://www.solutionreach.com/infographics/its-all-about-the-delivery\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,3OEDn4P4jL6N8uvlBlsbav8nIww.jpg\",\"data-framer-height\":\"903\",\"data-framer-width\":\"1100\",height:\"451\",src:\"https://framerusercontent.com/images/3OEDn4P4jL6N8uvlBlsbav8nIww.jpg\",srcSet:\"https://framerusercontent.com/images/3OEDn4P4jL6N8uvlBlsbav8nIww.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/3OEDn4P4jL6N8uvlBlsbav8nIww.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/3OEDn4P4jL6N8uvlBlsbav8nIww.jpg 1100w\",style:{aspectRatio:\"1100 / 903\"},width:\"550\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"2-Connect emotionally through your text and email messages\"})}),/*#__PURE__*/e(\"p\",{children:\"Borrow a fundamental rule from the world of sales:\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CPeople buy for emotional not rational reasons.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s why your patient communications must ultimately engage them at an emotional level.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Get their attention and respect it when you do.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Consistently \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/a-more-natural-and-effective-referral-strategy-for-your-dental-practice/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"strengthen your connection with patients\"})})}),\" without hype.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Give them something that sticks from the first words they read.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Provide a solution that will result from their response.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Remember that benefits (solutions to problems) engage emotions. Appeal to their emotions more than you focus on your personal request for a response.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"3-Attach value to every communication you send via text and email\"})}),/*#__PURE__*/e(\"p\",{children:\"Unfortunately, much of the digital \u201Cnoise\u201D you and your patients receive can have little or no value. In essence, it broadcasts rather than solves a real problem.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you\u2019re reminding them about an appointment reveal a problem their response will help solve.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Highlight a useful benefit their response will achieve.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Share a resource link that confirms the benefit they\u2019ll receive.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Give them a bonus for reading, responding, and showing up for their next appointment (priority access, a free/valuable gift or perk, etc.).\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Patient reminders via text (SMS) and email begins with the relationship. Make your words matter and you\u2019re more likely to \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/e-reminders-reduce-missed-appointments/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"reduce no-shows\"})}),\" and increase revenue as a result.\"]}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Photo: \",/*#__PURE__*/e(r,{href:\"https://www.solutionreach.com/dental-practice/appointment-reminders\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://www.solutionreach.com/dental-practice/appointment-reminders\"})})]})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2E1GIBsm7G5rgvN16QdljkbYyc.png\",\"data-framer-height\":\"618\",\"data-framer-width\":\"979\",height:\"309\",src:\"https://framerusercontent.com/images/2E1GIBsm7G5rgvN16QdljkbYyc.png\",srcSet:\"https://framerusercontent.com/images/2E1GIBsm7G5rgvN16QdljkbYyc.png?scale-down-to=512 512w,https://framerusercontent.com/images/2E1GIBsm7G5rgvN16QdljkbYyc.png 979w\",style:{aspectRatio:\"979 / 618\"},width:\"489\"}),/*#__PURE__*/t(\"p\",{children:[\"1,2 Source: https://www.solutionreach.com/guide/state-of-prm\",/*#__PURE__*/e(\"br\",{}),\"https://www.solutionreach.com/infographics/its-all-about-the-delivery\"]})]});export const richText9=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Good charting software has many features. One of the most important is that it \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/digital-workflow/\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"eliminates all paper\"})}),\". That means the software must accommodate all the bits of paper data\\xa0that accumulate in a chart\\xa0and it must have a method of importing virtually anything either with a scanner or file import function. If some bit of paper possibly a lab slip or patient letter must be stored in a folder then you have lost one of the primary benefits of an electronic chart.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sIvAPFdaNlb7L5V61krNjzt3gs.png?preferredSize=full\",\"data-framer-height\":\"701\",\"data-framer-width\":\"1052\",height:\"350\",src:\"https://framerusercontent.com/images/sIvAPFdaNlb7L5V61krNjzt3gs.png\",style:{aspectRatio:\"1052 / 701\"},width:\"526\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Source: Dentrix\"})}),/*#__PURE__*/e(\"p\",{children:\"Another important feature is full integration. That means that each item is entered one time and then transfers to where ever else it is needed electronically. For example a procedure will progress from diagnosis to charting to treatment planning to scheduling to treatment to insurance to payment. This is called single entry. If the user has to re-enter information such as procedure codes, tooth numbers or fees at any stage then the software is not fully integrated.\"}),/*#__PURE__*/e(\"p\",{children:\"Good charting software must accommodate all the information we used to record on paper. That includes existing restorations, conditions, diagnostic findings, treatment plans, periodontal probings and tissue conditions, tooth surfaces, materials and procedure notes.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://blog.net32.com/practice-technologist/\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Charting software must be easy to use\"})}),\". Every mouse click or keystroke slows down the process and makes the program harder to use, which means it doesn\u2019t get used. The more the user can customize the chart the easier it is to use. That means the user can create shortcuts, eliminate features they don\u2019t use and designate functions for each button.\"]}),/*#__PURE__*/e(\"p\",{children:\"Data entry needs to be fast and easy. The standard is still mouse clicks and keystrokes however faster more intuitive entry methods are available. Like voice; we\u2019d all like to talk to our computer just like Star Trek. Some charting programs allow users to speak in clinical findings like pocket depths, tooth conditions and restorations. Another alternative entry is touch, instead of clicking a mouse the user touches the screen.\\xa0The latest is\\xa0\u201CInk\u201D a special function that allows users to write or draw on the chart just as if it was a piece of paper.\"}),/*#__PURE__*/t(\"p\",{children:[\"Original post: \",/*#__PURE__*/e(r,{href:\"https://emmottontechnology.com/general/good-charting-software-2/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://emmottontechnology.com/management/digital-workflow-4/\"})})]}),/*#__PURE__*/e(\"p\",{children:\"#dentalpracticemanagement #digitalworkflows #dentalsoftware #dentaltech #dentaltechnology #paperlesstechnology\"})]});export const richText10=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"One-size-fits-all works for many products and services. However today\u2019s dental practices call for a more tailored fit with regard to \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/key-pros-and-cons-of-private-and-corporate-dentistry-models/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"available business models\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"In the mid-90\u2019s over 90% of dentists owned their individual or small group practice. By 2015 the number of dentist owned practices dropped to below 85%.\"}),/*#__PURE__*/e(\"p\",{children:\"Necessity or preference can drive you to look outside the proverbial \u201Cbox.\u201D A good example is the growing interest in corporate dentistry.\"}),/*#__PURE__*/e(\"p\",{children:\"Corporate dentistry refers to a variety of practice models. At a minimum, management services are provided in a way that\u2019s distinct from the usual daily operations and activities of a dentist within his or her private practice. The model provides or directly administers management services in the form of a dental management service organization (DMSO), a dental service organization (DSO), or other \\xa0management systems that provide such services.\"}),/*#__PURE__*/e(\"h2\",{children:\"Practical advantages of corporate dentistry for the new dentist, veteran dentist, or soon-to-retire dentist\"}),/*#__PURE__*/e(\"p\",{children:\"One dentist\u2019s advantage might be another\u2019s liability. That\u2019s why it\u2019s essential to evaluate corporate dentistry as it relates to your current situation.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a new dentist, you might find corporate dentistry appealing for different reasons than a dentist that has been practicing for many years. Your reality can or will include these factors and more:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Student loan debt (that can top $250,000)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lack of practice management experience\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Inability to locate an associate or partnership position\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Uncertainty about the changing health-care environment and its impact on dental providers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A high level of market saturation in the area that you wish to practice in\"})})]}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a veteran private practice dentist, certain evolving challenges can cause you to explore the corporate practice model:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Stress, overwhelm, fear\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Increasing overhead\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Demand for new technologies that you cannot afford\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"High cost of supplies\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"HR, hiring, and administrative headaches\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Increasing external marketing competition\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://blog.net32.com/how-to-acquire-and-keep-dental-patients/\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Internal marketing and patient retention\"})}),\" challenges\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Approaching retirement\"})})]}),/*#__PURE__*/e(\"p\",{children:\"And speaking of retirement\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re facing retirement, you have a unique frame of reference that might include corporate dentistry as an option.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Declining value of your business and/or substantial personal debt\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Decreasing number of new patients\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Diminishing energy to support your practice.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Shrinking margins caused by industry and specialist saturation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Uncertainty about practice legacy\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lack of an associate to develop and transition your practice to\"})})]}),/*#__PURE__*/e(\"p\",{children:\"These dental career pivot points are real. And they can make the grass-appear-greener on the corporate dentistry side of the equation.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Corporate dentistry can offer relevant advantages\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Administrative support \u2013 the organization manages administrative tasks including compliance, billing, payroll, accounting, HR, employee recruitment, marketing, and in some instances, patient scheduling. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Advantage\"}),\": you can focus on patient treatment (administration can consume a third or more of a private practice dentist\u2019s time and energy).\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Pay and benefits \u2013 your paycheck is consistent along with a potential for a salary increase, benefits, and often a signing bonus package. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Advantage\"}),\": less anxiety about production-based income and more freedom to innovate around your dental expertise.\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Manageable work schedule \u2013 your weekly schedule is more predictable. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Advantage\"}),\": you can enjoy a healthier work-life balance.\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Minimized risk \u2013 your investment isn\u2019t at risk if failure occurs. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Advantage\"}),\": the organization assumes the risk and responsibilities of ownership.\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Reduced responsibility for overhead \u2013 the organization supports purchasing of supplies, equipment, and \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/how-3d-printing-is-revolutionizing-the-dental-industry/\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"technology upgrades\"})}),\" along with property management/maintenance, insurance, and lab relationships. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Advantage\"}),\": freedom to provide input related to overhead without being directly responsible for managing it.\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Improved technology and marketing \u2013 corporate budgets allow for higher spending and upgrades. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Advantage\"}),\": you can stay relevant and attract and treat more patients.\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Expanded \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/eliminate-dental-insurance-complications-and-become-your-patients-hero/\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"insurance solutions\",/*#__PURE__*/e(\"em\",{children:\" \"})]})}),\"\u2013 corporate dental groups often qualify for more coverage options. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Advantage\"}),\": you can make dentistry accessible to more people.\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Broader peer and colleague support \u2013 organizations provide networking, CE, and professional support environments. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Advantage\"}),\": you feel like you\u2019re part of a team of professionals rather than feeling isolated.\"]})]})})]}),/*#__PURE__*/e(\"p\",{children:\"Your situation differs from every other dentist. It makes sense to investigate these advantages and other related experiences with corporate dentistry.\"}),/*#__PURE__*/e(\"p\",{children:\"But keep in mind not-all-that-glitters-is-gold\u2026\"}),/*#__PURE__*/e(\"h2\",{children:\"Some glaring disadvantages of corporate dentistry\"}),/*#__PURE__*/e(\"p\",{children:\"Affiliating or selling to a dental corporation has its downsides as well. It\u2019s essential that you understand what your decision could potentially produce.\"}),/*#__PURE__*/e(\"p\",{children:\"Not everyone will have concerns with the following points. Consider them in light of your specific situation:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Corporate dentistry comes with disadvantages for some\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Schedule restrictions \u2013 your daily schedule can be tighter on occasion. This has to do with the organization\u2019s often rigid orientation toward their \u201Cbottom-line.\u201D \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Disadvantages\"}),\": over scheduled work day, high patient volume, reduced time and personal attention to each patient.\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Production quotas \u2013 your treatment planning, treatment acceptance and performance might be measured according to daily, weekly, monthly, and quarterly production metrics. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Disadvantages\"}),\": temptation to push treatment and strain patient relationships.\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Ownership dilemmas \u2013 you might not have freedom to access patient records if you choose to leave. The release of ownership to the corporation also can limit you feeling like you are your own boss. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Disadvantages\"}),\": you function more as an employee and less as an independent professional.\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Vendor boundaries \u2013 the organization will often select and designate go-to suppliers, providers, equipment/tech vendors, and labs according to lowest bid pricing. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Disadvantage\"}),\": a potential sacrifice of quality and potential long term vendor relationships.\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Equity loss \u2013 the corporation may own your business. You will most often be viewed as and function as an employee. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Disadvantage\"}),\": loss of vested equity and ability to accrue more.\"]})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Corporate stigma \u2013 the general perception that profit rules over patient care in corporate practice situations. Your careful evaluation of a particular organization and its perceived culture is essential. \",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Disadvantage\"}),\": negative patient perception can inhibit the development of long term, repeat patient care.\"]})]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Question and compare\"}),/*#__PURE__*/e(\"p\",{children:\"Not all corporate dentistry models function the same. Some are better or worse than others on specific points. Do your homework.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201DIn deciding whether a corporate dental practice opportunity is a good fit,\u2026\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ask questions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Gather as much information as possible\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Talk to corporate office (organization) employees\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Fearlessly ask who creates and changes treatment plans\u201D\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The ultimate choice is yours.\"}),/*#__PURE__*/e(\"p\",{children:\"Granted, there will be challenges whether you choose the corporate dental practice model or choose to stay in the private practice model.\"}),/*#__PURE__*/e(\"p\",{children:\"Stay tuned to our blog as we next explore the private practice group dentistry model.\"})]});export const richText11=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Workflow equals systems. We all have systems in our offices. Some systems were designed and refined, and others just happened by accident. A system is the process we use to accomplish a task in the office. For example; how do you create a new chart? How do you confirm appointments? How do you get charts from the file room to the treatment room?\"}),/*#__PURE__*/t(\"p\",{children:[\"Many systems start with the\",/*#__PURE__*/e(r,{href:\"https://emmottontechnology.com/management/how-dentrix-questionnaires-can-streamline-patient-paperwork/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" collection of data\"})}),\" that is then acted upon to achieve an objective. The action is the application of the data. For example, we can collect data by looking at the appointment book to see who is scheduled for the following day, get more data in the form of a phone number from the patient chart then apply that data by phoning to confirm the appointment. Data and application, that is a system. Following the system is workflow.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Using our simple example of calling to confirm an appointment we can follow the evolution of digital workflow. Traditionally the data was on paper, in an appointment book and a paper chart. The staff person collected the data then applied it by calling. The next step is a hybrid. The data is stored on a computer rather than on paper. The staff person gathers the data from the computer, a much \",/*#__PURE__*/e(r,{href:\"https://emmottontechnology.com/management/digital-workflow-beyond-paperless-2/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"faster and easier task than getting it from paper\"})}),\". Then he/she applies it in the same manner as before by calling to confirm.\"]}),/*#__PURE__*/e(\"p\",{children:\"The third step is digital workflow. The data is stored on the computer however it is not gathered or acted upon by a person. A computer application or e-service collects the data and applies it by creating a reminder with no human interaction. It is completely digital.\"}),/*#__PURE__*/e(\"p\",{children:\"A human sets up and manages the e-service but no one needs to do anything on a daily basis. No looking up data, no calling, no typing a text or an e-mail, no humans involved.\"}),/*#__PURE__*/e(\"p\",{children:\"Digital workflow is faster, more accurate and less expensive than the traditional paper or hybrid systems.\"}),/*#__PURE__*/t(\"p\",{children:[\"Original post: \",/*#__PURE__*/e(r,{href:\"https://emmottontechnology.com/management/digital-workflow-4/\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://emmottontechnology.com/management/digital-workflow-4/\"})}),/*#__PURE__*/e(\"br\",{}),\"#digitaltechnology #dentaltech #dentalpracticemanagement #dentalscheduling #paperlesstechnology\"]})]});export const richText12=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Referrals, like all word-of-mouth marketing, begin at the same place.\"}),/*#__PURE__*/e(\"p\",{children:\"A conversation!\"}),/*#__PURE__*/e(\"p\",{children:\"Forrester Research estimates that 500 billion word-of-mouth impressions are created daily on social media. And McKinsey and Company reveals that approximately two-thirds of the US economy is now driven by word of mouth.\"}),/*#__PURE__*/e(\"p\",{children:\"Let that sink in!\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"500 billion word-of-mouth impressions every day!\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Two-thirds of the US economy driven by word of mouth!\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Word-of-mouth and referral success\"}),/*#__PURE__*/e(\"p\",{children:\"Quality referrals are driven by face-to-face interaction. In your instance, satisfied patients tell family, friends, co-workers, and others how much they like your treatment and services.\"}),/*#__PURE__*/e(\"p\",{children:\"Deliver what they want and need. They\u2019ll naturally talk about it.\"}),/*#__PURE__*/e(\"p\",{children:\"Also remember that the internet has changed the narrative somewhat. Before the web, a literal conversation was how we described an impression made by a product or service.\"}),/*#__PURE__*/e(\"p\",{children:\"Face to face.\"}),/*#__PURE__*/e(\"p\",{children:\"Water-cooler conversations.\"}),/*#__PURE__*/e(\"p\",{children:\"In the backyard.\"}),/*#__PURE__*/e(\"p\",{children:\"Over a beer at the bar.\"}),/*#__PURE__*/e(\"p\",{children:\"Those days aren\u2019t gone but the conversation is amplified by social media, online reviews, and chat or texting platforms.\"}),/*#__PURE__*/e(\"h2\",{children:\"The real reason referrals work\"}),/*#__PURE__*/e(\"p\",{children:\"As with most conversations among \u201Cfriends\u201D \u2013 trust plays a huge role!\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Nielsen research data shows that 92% of consumers believe what friends or family tell them more than they trust advertisers or advertising.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"88% of \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/how-to-get-online-reviews-and-use-them-to-build-and-improve-dental-patient-relationships/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"people trust online reviews\"})})}),\" written by other consumers equally as much as recommendations shared by family and friends.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Basically, when patients say \u201Cnice things\u201D about you the impact can be greater than what is spent on paid advertising.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CGenuine word of mouth builds both awareness and trust.\u201D 1\"}),/*#__PURE__*/e(\"p\",{children:\"People talking about their experience with your products or services do not sound like paid advertisements.\"}),/*#__PURE__*/e(\"p\",{children:\"Excited, yes!\"}),/*#__PURE__*/e(\"p\",{children:\"Persuasive, yes!\"}),/*#__PURE__*/e(\"p\",{children:\"And certainly, authentic!\"}),/*#__PURE__*/e(\"p\",{children:\"People use everyday language to tell their story about your services. Thus, it\u2019s essential to give your patients motivation to talk about them.\"}),/*#__PURE__*/e(\"p\",{children:\"This demands strategic effort because your patients are busy and often distracted. Frankly, until the subject of their smile or most recent dental appointment comes up in a conversation\u2026don\u2019t count on them talking about it.\"}),/*#__PURE__*/e(\"p\",{children:\"But when they do have an opportunity they\u2019re more likely to respond based on your level of service encouraged by your request for a referral.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to ask for referrals from your dental patients without feeling awkward about it\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"1. Start your referral conversation with the assumption that dentistry isn\u2019t part of their everyday life\"})}),/*#__PURE__*/e(\"p\",{children:\"Sure, your patients brush and floss. Yet that\u2019s different than talking about you (their dentist).\"}),/*#__PURE__*/e(\"p\",{children:\"Perhaps your patients assume that you\u2019re doing quite well and have more than enough customers. For example, how often do you exit a restaurant and give any thought to whether or not they\u2019re looking for more diners? You\u2019re more focused on food quality and your dining experience.\"}),/*#__PURE__*/e(\"p\",{children:\"And there-in lies the next principle of more and better referrals\u2026\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"2. Give your patients an undeniable urge to tell someone about their positive dental experience\"})}),/*#__PURE__*/t(\"p\",{children:[\"There are some \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/three-things-keep-mind-reputation/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"patient experiences that you want shared\"})})}),\" and others\u2026not so much.\"]}),/*#__PURE__*/e(\"p\",{children:\"This is a red-flag for primarily using templated, push-button, or otherwise automated referral platforms. If your patient gets a ping five minutes out the door\u2026you may (or may not) want them \u201Ctalking\u201D about their experience.\"}),/*#__PURE__*/e(\"p\",{children:\"It might have nothing to do with your service. It could have everything to do with their general attitude toward dentistry, you (the dentist), or life in general.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201DEvery person on your staff must understand that the service they provide now affects referrals you\u2019ll get later. That means answering inquiries promptly, having an informative and easy-to-use website, making patients feel at ease, and \u2013 of course \u2013 providing them with the best possible dental treatment you can.\u201D 2\"}),/*#__PURE__*/e(\"p\",{children:\"This calls for a more tailored approach to referral requests.\"}),/*#__PURE__*/e(\"p\",{children:\"Give the referral \u201Cmic\u201D to your \u201Cfans\u201D (not your critics).\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Track your referral-stars. Ask every new patient, \",/*#__PURE__*/e(\"em\",{children:\"\u201CHow did you hear about us?\u201D\"}),\" When they\u2019ve been referred by a current patient make a note in theirs and the referring patient\u2019s file.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Help them identify something worth talking about. This starts with listening to their comments, requests, and the general response to their appointment (before they leave your office). Ask, \",/*#__PURE__*/e(\"em\",{children:\"\u201CHow was your appointment today, etc,\u201D\"}),\" Stay quiet, let them talk, and listen!\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Prompt them to share their experience. Say, \",/*#__PURE__*/e(\"em\",{children:\"\u201CYou just mentioned\u2026that seems to be something a lot of people are interested in\u2026, etc\u2026 We\u2019d appreciate you sharing that every opportunity you get.\u201D\"}),\" That\u2019s a subtle yet direct way to ask for a referral.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s easy to sound scripted when you ask for referrals too. Make it a natural sounding part of your patient conversations. This puts them more at ease and willing to share their experience.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"3. Train a referral mindset into your staff and practice the conversation\"})}),/*#__PURE__*/e(\"p\",{children:\"Keep the focus on natural and contextual interactions with patients. This requires training your team to recognize the moments that referral requests are appropriate.\"}),/*#__PURE__*/e(\"p\",{children:\"If their request is part of a templated check-out script, it\u2019s more likely to sound insincere and come-off that way.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Stoke the value of referrals during each team meeting.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Give the mic to those skilled at referral conversations during your meetings. Have a \u201Cfive minute referral training,\u201D give them the opportunity to showcase their skills.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Encourage shadowing at the front desk. Pair a team member with one of your \u201Cstars\u201D to eavesdrop on conversational referral requests during check-outs.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Not all team members will be effective at asking for referrals. But everyone can improve.\"}),/*#__PURE__*/e(\"p\",{children:\"Also make sure that you\u2019re tracking referral data. A tracking mindset is equally as important as the the asking mindset.\"}),/*#__PURE__*/e(\"p\",{children:\"There are a variety of referral management and tracking software solutions. The following are top rated and have application for your dental practice.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://getreferralmd.com/solutions/referral-management/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Referral MD\"})})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://mention-me.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Mention Me\"})})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.legworkprm.com/referral-program\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Legwork\"})})})})})]}),/*#__PURE__*/t(\"p\",{children:[\"Also, an \",/*#__PURE__*/e(r,{href:\"https://referralrock.com/blog/an-epic-list-of-customer-referral-marketing-programs/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"article from ReferralRock.com compares 30 platforms\"})})}),\" and includes an insightful infographic.\"]}),/*#__PURE__*/e(\"p\",{children:\"However you manage or track your referral strategy remember\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"Every referral starts with an \u201Cask.\u201D And that \u201Cask\u201D will produce results when it\u2019s part of a natural, well-timed, and authentic patient conversation.\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"https://conversationalcopywriting.com/conversational-word-of-mouth/\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"https://titanwebagency.com/blog/get-dentist-patient-referrals/\"})})]})]});export const richText13=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"by \"}),/*#__PURE__*/e(r,{href:{pathVariables:{ZStjqTL0F:\"dr-patrick-cassidy\"},unresolvedPathSlugs:{ZStjqTL0F:{collectionId:\"KOdLwJ_j6\",collectionItemId:\"hv04Iun_j\"}},webPageId:\"wXmdmrEGS\"},nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Dr. Patrick Cassidy\"})})}),/*#__PURE__*/e(\"strong\",{children:\" & Eddie Stephens\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.sethgodin.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Seth Godin\"})})}),\" talks perspective in his book, \",/*#__PURE__*/e(r,{href:\"https://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591844096/ref=sr_1_1?ie=UTF8&qid=1542298239&sr=8-1&keywords=seth+godin+linchpin\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Linchpin\"})})}),\". And in principle perspective can help you navigate the ever evolving narrative about Private solo or group dentistry, and Corporate solo or group dentistry.\"]}),/*#__PURE__*/e(\"p\",{children:\"Godin shares the story of a first-class train passenger traveling through Spain. He has the good fortune of being seated next to the famous artist, Pablo Picasso.\"}),/*#__PURE__*/e(\"p\",{children:\"The traveler takes advantage of his fortunate moment with the great Picasso. He asks, \u201CSe\\xf1or Picasso, you are a great artist, but why is all your art, all modern art, so screwed up? Why don\u2019t you paint reality instead of these distortions?\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Picasso pauses then asks his traveling companion, \u201CSo what do you think reality looks like?\u201D The man removes a picture of his wife from his wallet saying, \u201CHere, like this. It\u2019s my wife.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Picasso holds the photo, looks at it, and grins. \u201CReally? She\u2019s very small. And flat, too.\u201D\"}),/*#__PURE__*/e(\"h2\",{children:\"Define Your Future in Dentistry\"}),/*#__PURE__*/e(\"p\",{children:\"If ever perspective matters, it\u2019s now! Your future as dental professional will be defined by your viewpoint relative to the alternatives available to you.\"}),/*#__PURE__*/e(\"p\",{children:\"The debate is real. The choices aren\u2019t always easy.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CAfter speaking with thousands of dentists from around the country, it\u2019s clear to everyone now that the Private Practice vs Corporate Dentistry topic is\u2026a real issue with serious consequences for the unprepared.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"The greater reality is deciding what model is best for you, your team(s), and your patient care philosophy.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Private Practice Dentistry Model?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Corporate Practice Dentistry (Including DSO) Model? (Non-dentist owned and/or controlled.)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The good news: you have choices in today\u2019s world of practicing dentistry. And your decision can determine the next five, 10, 20 or more years of your dental career.\"}),/*#__PURE__*/e(\"p\",{children:\"There are layers to each model that present a variety of thought-provoking considerations.\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s briefly review each.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"The Evolution and Opportunities of the Private Dental Practice\"})}),/*#__PURE__*/e(\"p\",{children:\"Private practice dentistry has dominated practice structure for many years, and it still remains the most common model for new and established dentists.\"}),/*#__PURE__*/e(\"p\",{children:\"Even so, the model\u2019s avatar has changed and continues to evolve. Consider these pivot points as you explore this model, consider changing your dental practice model, and/or compare with Corporate Dentistry.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ultimately, solo private practice dentistry provides the highest level of independence possible in dentistry \u2013 which can be a blessing \u2013 or a curse.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You get to make all the decisions which is great until you realize that that level of authority and responsibility can be overwhelming with administrative staff oversight, property management, clinical staff oversight, providing clinical care to your patients, and financial/business/legal responsibilities.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add to that you will be on call 24/7 for your patients, and have no colleague immediately available in your practice to discuss diagnostic, clinical, and patient management issues. \\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Still, despite all these potential drawbacks, dentists, being generally independent and somewhat perfectionistic, prefer to run their own show. However, not all solo, private practice dentists have the business savvy to patiently or strategically maneuver outside of their clinical expertise.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Private practice dentistry can reach beyond one practice, and beyond one practitioner. For example, a satellite practice could expand your reach within a city or more commonly in adjoining rural areas).\"})})]}),/*#__PURE__*/e(\"p\",{children:\"\u201DGroup Practice is an umbrella term that describes a number of scenarios, from a partnership of two or more dentists, to large multi-state organizations. The practice might have multiple dentists working at a single location, or several locations, each with a dentist serving as leader of the team. In some cases the dentists work as employees, while in others there is an opportunity to buy into the practice and take a partial ownership position.\u201D\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Private group practice with only 2 owners. Beware of 50/50 partnerships. In most businesses to be successful there must be only one person \u201Cat the top\u201D who, when all else fails, has the power to make the final decision. Do not be fooled by the fallacy that because you got along with a dental school classmate, that you will be successful in a 50/50 partnership. Two graduates, most probably with NO business experience, have very slim chances of long term success in a 50/50 partnership. Let\u2019s fire her! No, let\u2019s give her a raise, she is my favorite!\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Single location large private group or multi-group private practices. Larger groups have the singular advantage of economies of scale. For instance responsibilities can be departmentalized for efficiency, product purchasing power is enhanced (ex: can raise more capital and purchase expensive shared equipment), ability to be open extended hours and days, limited on call hours for providers, etc., etc. \\xa0One of the biggest advantages is stronger marketing power versus limited resources of solo practices. Dentist positions can be owner(s), employee(s), or independent contractor(s). Advantages and disadvantages of these positions will be discussed in further articles.\"})})}),/*#__PURE__*/e(\"p\",{children:\"As a private group practice owner you may have the opportunity as the practice grows to reduce your clinical hours and devote more time to leadership responsibilities that are more related to driving the long term vision of the business and clinical practice. \\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"And finally\u2026\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"The Support-Culture and Appeal of Corporate Dentistry\"})}),/*#__PURE__*/e(\"p\",{children:\"For our purposes the following defines and clarifies the corporate dental practice model.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CCorporate dentistry refers to any of a variety of practice modalities in which management services, at a minimum, are provided in a manner that is organizationally distinct from the scope of activities performed by a dentist within only his or her practice. Depending upon the model, dental management companies, dental service organizations (DSO), management service organizations, and/or dental management service organizations (DMSO) provide or administer management services.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s essential to understand that corporate dentistry presents numerous opportunities. The underlying value is \u201Csupport.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"The most common term used in the corporate dentistry narrative is DSO. For clarification (and as you\u2019re perhaps aware), DSOs (Dental Service Organizations) provide independent business support in contract with dental practices. They deliver business management and non-clinical operational support. Current DSO networks range in size from four to over 900 practices.\"}),/*#__PURE__*/e(\"p\",{children:\"DSOs that often come to mind include:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"http://www.allieddental.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Allied Dental\"})})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.aspendental.com/about\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Aspen Dental\"})})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"http://www.dentalcarealliance.net/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Dental Care Alliance\"})})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"http://www.dentalonepartners.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"DentalOne Partners\"})})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://heartland.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Heartland Dental Care\"})})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"http://www.pacificdentalservices.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pacific Dental Services\"})})})})})]}),/*#__PURE__*/e(\"p\",{children:\"Their selling-point: a DSO handles the business of dentistry so you (the dentist) have less managerial distraction from doing what you love to do \u2013 diagnose and treat patients.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201DThe DSO model certainly has its advantages. Often enabling smaller dental practices the opportunity to use modern technology to provide high quality care to patients. And while it\u2019s a model that has been catching on, the American Dental Association Health Policy Institute indicates that 7.4 percent of all practicing U.S. dentists are affiliated with DSOs.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Are you a new dentist?\"}),/*#__PURE__*/e(\"p\",{children:\"\u201DThere\u2019s a trend afoot particularly where new dentists are concerned. The American Dental Association says that 16.3 percent of all new dentists ages 21-34 are affiliated with dental service organizations\u2014more than twice the overall percentage of 7.4.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Corporate dentistry promises what some believe to be a more profitable, sustainable, and scalable future. With the hope of off-loading the business burden you might feel more inclined to sell your practice (and your future) to a DSO.\"}),/*#__PURE__*/t(\"p\",{children:[\"The decision gives you a perceived more comfortable transition from the daily \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/6-effective-principles-dental-practice-management/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"tasks of running a practice\"})})}),\".\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can treat patients without the direct hassle of being solely responsible for practice management details.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can position yourself and your practice for your eventual retirement or other compelling opportunities.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"The Decision is Yours\"}),/*#__PURE__*/e(\"p\",{children:\"Age, physical health, retirement planning, legacy \u2013 each and more can factor into your thoughts about a particular practice model.\"}),/*#__PURE__*/e(\"p\",{children:\"And the longer you practice the more sustainability becomes an issue. I\"}),/*#__PURE__*/e(\"p\",{children:\"Whatever model you choose now or in the near or distant future ask yourself:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Will it sustain your philosophy and standard of patient care?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Will it sustain the individual and collective practice culture you and your team(s) value?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Will it sustain profitability now and for your eventual retirement?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Perhaps the beauty in today\u2019s practice of dentistry is that you have more than one model to choose from.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Evaluate each dental practice model and the opportunity each presents.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Energize yourself and then your team(s) around the necessary decisions required for \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/how-to-acquire-and-keep-dental-patients/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"sustained patient care and practice success\"})})}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Envision your future as the result of your consistent, sustainable effort rather than the easy path of least resistance.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"In essence, let no one define your future except YOU!\"}),/*#__PURE__*/e(\"p\",{children:\"That gives you the freedom to make the choice that benefits you, your team(s), and the patients who trust you for their dental care.\"}),/*#__PURE__*/e(\"p\",{children:\"Stay tuned for more on the various practice opportunities in dentistry that are evolving very quickly in the USA and world wide. \\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Footnote:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Seth Godin, \",/*#__PURE__*/e(r,{href:\"https://www.beckersdental.com/lists/33238-15-dental-service-organizations-to-know.html\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Linchpin-Are You Indispensable?\"})}),\", p2.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"http://howtoopenadentaloffice.com/private-practice-vs-corporate-dentistry/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How\\xa0to\\xa0open\\xa0a\\xa0dental\\xa0office\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"https://www.ada.org/en/publications/new-dentist-news/december-2013/working-for-a-group-practice\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"https://www.cda.org/news-events/cda-explains-new-ada-classifications-of-dental-group-practices\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"https://www.beckersdental.com/lists/33238-15-dental-service-organizations-to-know.html\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"https://www.dmdtoday.com/news/weighing-the-pros-and-cons-of-dental-service-organizations\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"https://www.dmdtoday.com/news/weighing-the-pros-and-cons-of-dental-service-organizations\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(r,{href:\"http://www.linkedin.com/in/patcassidy\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Dr. Patrick Cassidy\\uFEFF\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"http://www.linkedin.com/in/patcassidy\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Dr. Patrick Cassidy\"})}),\"\\xa0is a dental graduate of the University of British Columbia, and holds a Masters of Public Health from the University of North Carolina. He is the founder of\\xa0\",/*#__PURE__*/e(r,{href:\"http://www.rtdental.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Research Triangle Dental and Implant Center\"})}),\"\\xa0in North Carolina where he contributes his 30+ years of dental knowledge. Dr. Cassidy\u2019s innovation and creativity co-founded Net32, Inc., a dental industry leading comparison shopping.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://blog.net32.com/?s=pat+cassidy\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"More Posts\"})}),\"\\xa0\u2013\\xa0\",/*#__PURE__*/e(r,{href:\"http://www.net32.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Website\"})}),\"\\xa0\u2013\\xa0\",/*#__PURE__*/e(r,{href:\"http://www.linkedin.com/in/patcassidy?rel=author\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"LinkedIn\"})}),\"\\xa0\u2013\\xa0\",/*#__PURE__*/e(r,{href:\"https://plus.google.com/106663434775390702605/posts?rel=author\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Plus\"})})]})]});export const richText14=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"How to get more online reviews and use them to build and improve dental patient relationships\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s what every producer or publisher waits to hear \u2013 \",/*#__PURE__*/e(\"em\",{children:\"\u201CThe reviews are in\u2026\u201D\"}),\" What viewer comments are to producers, online reviews are to a business, including your dental practice.\"]}),/*#__PURE__*/e(\"p\",{children:\"A review via Google or Yelp, for instance, can tip patients in the direction of your services. They can have the opposite effect too.\"}),/*#__PURE__*/e(\"p\",{children:\"But positive or negative, reviews are beneficial for connecting with patients.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why patient reviews have so much power\"}),/*#__PURE__*/e(\"p\",{children:\"Reflect on the following data.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"40% of consumers form an opinion by reading one to three reviews (that\u2019s up 29% since 2014)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"26% of consumers say it\u2019s important that a local business responds to its reviews\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"88% trust reviews as much as personal recommendations (an increase from 83% in 2014)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"95% of consumers suspect censorship or faked reviews when they don\u2019t see bad scores1\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Consider Amazon. If you\u2019re like most, you read the product reviews prior to making a purchase there.\"}),/*#__PURE__*/e(\"p\",{children:\"Amazon makes it easy to access reviews (that\u2019s important). And they allow you to rate a review based on how useful it is to you (another good idea).\"}),/*#__PURE__*/e(\"p\",{children:\"Reviews are powerful whether on Amazon, Google, Yelp, or other online platforms. It\u2019s time to add a review strategy to your dental marketing plan or renew the one you have.\"}),/*#__PURE__*/e(\"h3\",{children:\"How to Get More and Better Online Reviews\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Ask for reviews\"})}),/*#__PURE__*/e(\"p\",{children:\"This might seem intrusive or arrogant. But asking for a review communicates that you value your patient\u2019s perspective and input. It also reveals that you\u2019re willing to improve.\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Train all patient-interactive roles to ask for reviews. From your front-office to your hygienists to your assistants, including doctors. It may be difficult to bring your team on board, particularly those that think that asking reviews is \u201Cselling\u201D and therefore unprofessional. Remind them that you are simply asking people to share their thoughts on how their visit went which can provide great benefits to the patients themselves \u2013 not selling.\"})})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Make review requests a routine part of patient conversations: \",/*#__PURE__*/e(\"em\",{children:\"\u201CHow did your appointment go today?\u2026\u201D\"}),\" Or, \",/*#__PURE__*/e(\"em\",{children:\"\u201CWe would love for you to write a brief review about your experience today, just go to (provide url)\u2026\u201D\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Timing is of the essence. \\xa0Ask for reviews when your patient is \u201Chappy\u201D about their visit.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use text messaging (SMS) to request reviews. Set up and queue an automated message that will be sent within 30 minutes to an hour after their appointment.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pay particular attention to new patients. Provide a top notch experience and be sure to ask them for a review. New patients are much more likely to refer other new patients than long standing patients will. Might seem a bit counterintuitive but it\u2019s true. New patients are energized and very motivated to share their experiences with others immediately after the experience.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Simplify the review process\"})}),/*#__PURE__*/e(\"p\",{children:\"Whatever system that you implement, make sure it is easy to use.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Provide your patients a specific, simple means to creating an online review. A single link is preferable.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Refer to Google for useful instructions about leaving reviews. \",/*#__PURE__*/e(r,{href:\"https://www.google.com/business/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Google My Business\"})})}),\" provides brief, simple support content.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Include a feedback \u201Ccall-to-action\u201D in your email signature. Use something like, \",/*#__PURE__*/e(\"em\",{children:\"\u201CHave feedback? Let us know by leaving a review on Google\u2026\u201D\"}),\" This simple step can boost your reviews by leveraging emails you routinely send for confirmations or patient updates.\"]})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.podium.com/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Podium\"})}),\", \",/*#__PURE__*/e(r,{href:\"https://yapiapp.com/gain-online-reviews/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Yapi\"})}),\", and \",/*#__PURE__*/e(r,{href:\"https://www.reputation.com/solutions/online-reviews/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Reputation.com\"})}),\" are excellent tools for obtaining reviews. And they\u2019re compatible with many practice management systems such as Dentrix. \\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Some third party systems will redirect patients that are unhappy about their appointment to a private site. Likewise, those patients that are positive about their experience are directed to a place (such as Google) where they can write a public review.\"}),/*#__PURE__*/t(\"p\",{children:[\"This is achieved by asking a single, initial question such as, \",/*#__PURE__*/e(\"em\",{children:\"\u201CWere you pleased with your appointment today?\u201D\"}),\" \\xa0A \",/*#__PURE__*/e(\"em\",{children:\"\u201CYes\u201D\"}),\" takes the patient on a path to write a public review. A \",/*#__PURE__*/e(\"em\",{children:\"\u201CNo\u201D\"}),\" takes the patient on a path to write a private review.\"]}),/*#__PURE__*/e(\"p\",{children:\"The private review is directed immediately to a key team member to allow for a quick response to the patient. \\xa0\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Keep your patients in-the-loop\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Responsiveness is essential\"}),\". Timely and empathetic responses are essential for greatest positive impact.\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Express appreciation for positive reviews and be gracious and thankful for negative reviews. Your tone communicates your attitude about their input.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Designate a point-person in your practice to stay on top of reviews. Train them to \u201Cmine\u201D the reviews for questions, suggestions for improving the practice, and other useful information.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Leverage the information obtained from your reviews by responding, implementing procedural changes, and creating new content on your website and patient communications that explain or solve patient\u2019s questions.\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://blog.net32.com/how-to-acquire-and-keep-dental-patients/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Patients notice and appreciate being heard\"})})}),\". Your willingness to listen and to curate and leverage feedback will set your practice above other dental service \u201Cmills.\u201D\"]}),/*#__PURE__*/t(\"p\",{children:[\"Keep in mind that you don\u2019t always bat-a-thousand. Despite your best and well intended care of patients, a few will inevitably write \u201Cbad\u201D reviews. It takes some substantial patience and skill to respond with \",/*#__PURE__*/e(\"em\",{children:\"\u201CThank you for taking the time to share your thoughts. \\xa0Your comments will certainly help us to improve the care provided in our practice.\u201D\"}),\" \\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"When all is said and done, some patients are just not a good fit for your practice and perhaps would be better off being taken care of by another provider.\"}),/*#__PURE__*/t(\"p\",{children:[\"To be sure, what\u2019s important remains the same \u2013 diligently asking for and obtaining reviews and leveraging them to \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/build-a-stronger-dental-team-with-5-simple-steps/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"build your dental practice\"})})}),\". There is no better way to power the continued growth and profitability of your practice. \\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Finally this piece would not be complete without asking you to feel free to review this review of reviews.\"}),/*#__PURE__*/t(\"p\",{children:[\"______________________\",/*#__PURE__*/e(\"br\",{}),\"1. https://www.techwyse.com/blog/search-engine-optimization/10-proven-ways-generate-google-reviews-business/\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,FkY0C7nWa1VnLrPWLIyhyD0J8.jpg\",\"data-framer-height\":\"1099\",\"data-framer-width\":\"2111\",height:\"549\",src:\"https://framerusercontent.com/images/FkY0C7nWa1VnLrPWLIyhyD0J8.jpg\",srcSet:\"https://framerusercontent.com/images/FkY0C7nWa1VnLrPWLIyhyD0J8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/FkY0C7nWa1VnLrPWLIyhyD0J8.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/FkY0C7nWa1VnLrPWLIyhyD0J8.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/FkY0C7nWa1VnLrPWLIyhyD0J8.jpg 2111w\",style:{aspectRatio:\"2111 / 1099\"},width:\"1055\"})]});export const richText15=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.gofundme.com/38pp2-doctors-without-borders\",nodeId:\"tzzSvkP02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Donate today \\xbb\"})})}),/*#__PURE__*/e(\"p\",{children:\"Net32 will match the amount that you donate. The team at Net32 strongly believe in the mission and the work that Doctors Without Borders do. Every day we see heartbreaking, tragic occurrences around the world and we want to do our part in helping those that need it the most. That\u2019s why Net32 has decided to start this campaign and raise money for the doctors that are saving lives around the world.\"}),/*#__PURE__*/e(\"p\",{children:\"By making a one-time donation you can help Doctors Without Borders provide life-saving humanitarian relief where it\u2019s most necessary.\"}),/*#__PURE__*/e(\"p\",{children:\"Doctors Without Borders helps people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters, or exclusion from health care. In more than 60 countries around the world, Doctors Without Borders/M\\xe9decins Sans Fronti\\xe8res (MSF) saves lives by providing medical aid where it is needed most\u2014in armed conflicts, epidemics, natural disasters, and other crisis situations. Many contexts call for a rapid response employing specialized medical and logistical help, but we also run longer-term projects designed to tackle health crises and support people who cannot otherwise access health care.\"}),/*#__PURE__*/t(\"p\",{children:[\"Learn more about the impact of Doctors Without Borders \",/*#__PURE__*/e(r,{href:\"https://www.gofundme.com/38pp2-doctors-without-borders\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"here\"})}),\".\"]})]});export const richText16=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Eliminate Dental Insurance Complications and Become Your Patient\u2019s Hero\"}),/*#__PURE__*/e(\"p\",{children:\"Dental insurance can be a win for your patients. Help them reduce or eliminate the confusion about their dental benefits and you\u2019ll be a \u201Chero.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s unfortunate that the insurance conversation can come with hassles. Consider those aggravations an opportunity for you to be your patient\u2019s advocate.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Are you opting out of patient insurance management?\"}),/*#__PURE__*/e(\"p\",{children:\"It might be tempting to opt-out and consider dental insurance details to be your patient\u2019s full responsibility. Depending on the nature of your practice, it may be advantageous in some circumstances for you to transfer responsibility for submitting insurance claims to your patients.\"}),/*#__PURE__*/e(\"p\",{children:\"To make this happen let\u2019s simplify the process: \\xa0\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Collect payment in full for services up front\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Prepare insurance claims on behalf of your patients such that they are the payees and hand the patients the completed forms after treatment.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You will then enjoy the great advantages to your practice by freeing your team from the responsibility for insurance receivables management. However, be prepared for a possible substantial reduction in retention of existing patients who may not want to take on insurance responsibility themselves. \\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Only If you have a very dedicated patient base will the opt out strategy be potentially feasible for your practice. Otherwise the risk may outweigh the benefits.\"}),/*#__PURE__*/e(\"h2\",{children:\"Rise above the competition with best-of-class support for your patients\"}),/*#__PURE__*/e(\"p\",{children:\"You can\u2019t afford to sit this one out. Dental patient expectations are high.\"}),/*#__PURE__*/e(\"p\",{children:\"They trust you to diagnose, present treatment that maintains their health and appearance, treat them for a lifetime of good oral health, and\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"Help them maximize their financial resources for payment\u2026including their dental insurance coverage.\"}),/*#__PURE__*/e(\"p\",{children:\"Step up and you\u2019ll both win.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to help your patients understand and get the most benefit from their dental insurance plan\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Inform your patients about how their dental coverage works\"})}),/*#__PURE__*/e(\"p\",{children:\"Up-front, clear communication will educate your patients about what\u2019s otherwise confusing. Realize if you\u2019re initially confused about coverage details they are too!\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create an informative brochure or a downloadable document available via your website. Outline an easy-to-read, 101-level explanation of general coverage, how their co-payments work, and what they should expect from their insurance provider.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Communicate face to face with your patients about the specifics of their dental benefits package. Not all plans are the same and not everything is covered. Prepare in advance of the conversation so you\u2019re fully informed about their specific insurance plan.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Compel them to connect with their dental insurance provider for final confirmation of coverage details. This places the burden on their company not you as their dental services provider.\"})})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Invest time clarifying co-payments and patient financial responsibility for treatment\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://blog.net32.com/collecting-co-pays-deductibles/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Co-payment policies can differ\"})}),\" from dental practice to dental practice. For example, you might require full payment up-front, you might be satisfied with the co-payment portion initially prior to treatment, or you might not ask for any payment or co-payment until their insurance has paid.\"]}),/*#__PURE__*/e(\"p\",{children:\"All said, it can be to your advantage to have some form of co-payment agreement in place. Communicate this alongside presentation of the treatment plan. Be clear and informative about what is their responsibility (as the patient) and what is to be billed to their insurance company. Clarity and up-front communication will help you avoid \u201Csurprises\u201D that can negatively impact your patient relationships.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Initiate the insurance conversation and be your patient\u2019s advocate\"})}),/*#__PURE__*/e(\"p\",{children:\"Your goal is to provide the treatment your patient needs and desires. Remove any and all barriers from that goal including helping them get the most from their dental insurance benefits.\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Check their coverage scope and limits prior to their appointment.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Submit their insurance claim to enable them to get the full benefit they\u2019re due for treatment.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Compel them to use their annual benefits before they expire. Use your dental content streams (email, social media, blog posts, etc) to communicate as the end-of-year approaches.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"14px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(104, 106, 109)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Appoint an insurance point-person on your front-office business team to \",/*#__PURE__*/e(r,{href:\"https://blog.net32.com/hygiene-codes-to-maximize-insurance-benefits/\",nodeId:\"tzzSvkP02\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"keep up with insurance\"})}),\" industry changes, patient-specific coverage, claim filing, and related follow-up communication.\"]})})}),/*#__PURE__*/e(\"p\",{children:\"The patient wins and you win when you become their advocate for dental insurance coverage. 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