{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/9rhBPUZttCbLCWqJEL42/YouTube.js", "ssg:https://framerusercontent.com/modules/dTvBoB7bQMCS3pMGVQa3/z2sRagAma54I4jjoSjpD/g0pUDtgQB-2.js"],
  "sourcesContent": ["import{jsx as _jsx,jsxs as _jsxs}from\"react/jsx-runtime\";import{useReducer,useState,useSyncExternalStore}from\"react\";import{ControlType,addPropertyControls}from\"framer\";import{useIsOnCanvas,emptyStateStyle,containerStyles,defaultEvents,useRadius,borderRadiusControl}from\"https://framer.com/m/framer/default-utils.js@^0.45.0\";var PlayOptions;(function(PlayOptions){PlayOptions[\"Normal\"]=\"Off\";PlayOptions[\"Auto\"]=\"On\";PlayOptions[\"Loop\"]=\"Loop\";})(PlayOptions||(PlayOptions={}));var ThumbnailOptions;(function(ThumbnailOptions){ThumbnailOptions[\"High\"]=\"High Quality\";ThumbnailOptions[\"Medium\"]=\"Medium Quality\";ThumbnailOptions[\"Low\"]=\"Low Quality\";ThumbnailOptions[\"Off\"]=\"Off\";})(ThumbnailOptions||(ThumbnailOptions={}));var ThumbnailFormat;(function(ThumbnailFormat){ThumbnailFormat[\"WebP\"]=\"webp\";ThumbnailFormat[\"JPG\"]=\"jpg\";})(ThumbnailFormat||(ThumbnailFormat={}));let _isBot=null;function isBot(){if(_isBot===null)_isBot=/bot|-Google|Google-|yandex|ia_archiver/iu.test(navigator.userAgent);return _isBot;}const emptySubscribe=()=>()=>{};/**\n * @framerIntrinsicWidth 560\n * @framerIntrinsicHeight 315\n *\n * @framerSupportedLayoutWidth fixed\n * @framerSupportedLayoutHeight fixed\n *\n * @framerComponentPresetProps isRed, borderRadius\n */export function Youtube({url,play,shouldMute,thumbnail,isRed,onClick,onMouseEnter,onMouseLeave,onMouseDown,onMouseUp,title,...props}){const onCanvas=useIsOnCanvas();const isAutoplay=play!==\"Off\";const showThumbnail=onCanvas||thumbnail!==\"Off\"&&!isAutoplay;const[isPreloading,preloadVideo]=useReducer(()=>true,false);const[showVideo,startVideo]=useReducer(()=>true,!showThumbnail);const[isHovered,setHovered]=useState(false);// https://tkdodo.eu/blog/avoiding-hydration-mismatches-with-use-sync-external-store#usesyncexternalstore\nconst iframeIsDefaultVisible=useSyncExternalStore(emptySubscribe,// bots should not have display:none on the iframe\n()=>isBot(),()=>false);const borderRadius=useRadius(props);const hasBorderRadius=borderRadius!==\"0px 0px 0px 0px\"&&borderRadius!==\"0px\";if(url===\"\"){return /*#__PURE__*/_jsx(Instructions,{});}const parsedURL=parseVideoURL(url);if(parsedURL===undefined){return /*#__PURE__*/_jsx(ErrorMessage,{message:\"Invalid Youtube URL.\"});}const[videoId,embedURL]=parsedURL;// https://stackoverflow.com/questions/2068344/how-do-i-get-a-youtube-video-thumbnail-from-the-youtube-api\nconst thumbnailURL=getThumbnailURL(videoId,thumbnail,getWebPSupported()?\"webp\":\"jpg\");// https://developers.google.com/youtube/player_parameters\nconst searchParams=embedURL.searchParams;searchParams.set(\"iv_load_policy\",\"3\");searchParams.set(\"rel\",\"0\");searchParams.set(\"modestbranding\",\"1\");searchParams.set(\"playsinline\",\"1\");if(// bots shouldn't autoplay the video but see the iframe in the DOM\n!iframeIsDefaultVisible&&(isAutoplay||// when there is no thumbnail, we don't want to autoplay, unless video is started\nshowThumbnail&&showVideo)){searchParams.set(\"autoplay\",\"1\");}if(isAutoplay&&shouldMute){searchParams.set(\"mute\",\"1\");}if(play===\"Loop\"){searchParams.set(\"loop\",\"1\");searchParams.set(\"playlist\",videoId);}if(!isRed){searchParams.set(\"color\",\"white\");}return /*#__PURE__*/_jsxs(\"article\",{onPointerEnter:()=>setHovered(true),onPointerLeave:()=>setHovered(false),onPointerOver:preloadVideo,onKeyDown:startVideo,onClick:startVideo,style:{...wrapperStyle,borderRadius,transform:// Safari sometimes struggles to render border-radius:\n// - on the canvas when changing from 0 to any other value\n// - or when rendering an iframe\nhasBorderRadius&&(showVideo||onCanvas)?\"translateZ(0.000001px)\":\"unset\",cursor:\"pointer\",overflow:\"hidden\"},role:\"presentation\",children:[isPreloading&&/*#__PURE__*/_jsx(\"link\",{rel:\"preconnect\",href:\"https://www.youtube.com\"}),isPreloading&&/*#__PURE__*/_jsx(\"link\",{rel:\"preconnect\",href:\"https://www.google.com\"}),/*#__PURE__*/_jsx(\"div\",{style:{...videoStyle,background:showThumbnail?`center / cover url(${thumbnailURL}) no-repeat`:undefined}}),!onCanvas?/*#__PURE__*/_jsx(\"iframe\",{title:title||\"Youtube Video\",style:{...videoStyle,display:showVideo||iframeIsDefaultVisible?undefined:\"none\"},src:embedURL.href,frameBorder:\"0\",allow:\"presentation; fullscreen; accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\",onClick:onClick,onMouseEnter:onMouseEnter,onMouseLeave:onMouseLeave,onMouseDown:onMouseDown,onMouseUp:onMouseUp,loading:\"lazy\"}):null,showVideo||iframeIsDefaultVisible?null:/*#__PURE__*/_jsx(PlayButton,{onClick:startVideo,isHovered:isHovered,isRed:isRed})]});}Youtube.displayName=\"YouTube\";addPropertyControls(Youtube,{url:{type:ControlType.String,title:\"Video\"},play:{type:ControlType.Enum,title:\"Autoplay\",options:Object.values(PlayOptions)},shouldMute:{title:\"Mute\",type:ControlType.Boolean,enabledTitle:\"Yes\",disabledTitle:\"No\",hidden(props){return props.play===\"Off\";}},thumbnail:{title:\"Thumbnail\",description:\"Showing a thumbnail improves performance.\",type:ControlType.Enum,options:Object.values(ThumbnailOptions),hidden(props){return props.play!==\"Off\";}},isRed:{title:\"Color\",type:ControlType.Boolean,enabledTitle:\"Red\",disabledTitle:\"White\"},...borderRadiusControl,...defaultEvents});const defaultProps={url:\"https://youtu.be/smPos0mJvh8\",play:\"Off\",shouldMute:true,thumbnail:\"Medium Quality\",isRed:true};Youtube.defaultProps=defaultProps;function parseVideoURL(urlString){let url;try{url=new URL(urlString);}catch{const embedURL=getEmbedURL(urlString);return[urlString,embedURL];}if(url.hostname===\"youtube.com\"||url.hostname===\"www.youtube.com\"||url.hostname===\"youtube-nocookie.com\"||url.hostname===\"www.youtube-nocookie.com\"){const pathSegments=url.pathname.slice(1).split(\"/\");// https://www.youtube.com/watch?v=Fop2oskTug8\nif(pathSegments[0]===\"watch\"){const videoId=url.searchParams.get(\"v\");const embedURL=getEmbedURL(videoId);return[videoId,embedURL];}// https://www.youtube.com/embed/Fop2oskTug8\nif(pathSegments[0]===\"embed\"){const videoId=pathSegments[1];return[videoId,url];}}// https://youtu.be/Fop2oskTug8\nif(url.hostname===\"youtu.be\"){const videoId=url.pathname.slice(1);const embedURL=getEmbedURL(videoId);return[videoId,embedURL];}}function getEmbedURL(videoId){return new URL(`https://www.youtube.com/embed/${videoId}`);}function getThumbnailURL(videoId,res,format=\"jpg\"){// https://gist.github.com/a1ip/be4514c1fd392a8c13b05e082c4da363\nconst useWebP=format===\"webp\";const pre=useWebP?\"https://i.ytimg.com/vi_webp/\":\"https://i.ytimg.com/vi/\";const ext=useWebP?\"webp\":\"jpg\";switch(res){case\"Low Quality\":return`${pre}${videoId}/hqdefault.${ext}`;case\"Medium Quality\":return`${pre}${videoId}/sddefault.${ext}`;case\"High Quality\":return`${pre}${videoId}/maxresdefault.${ext}`;default:return`${pre}${videoId}/0.${ext}`;}}let _getWebPSupported;// https://stackoverflow.com/a/27232658\nfunction getWebPSupported(){// We're going to default to webp because it's pretty widely supported by now\nif(!window){return true;}if(_getWebPSupported!==undefined){return _getWebPSupported;}const element=document.createElement(\"canvas\");if(element.getContext&&element.getContext(\"2d\")){// was able or not to get WebP representation\nreturn element.toDataURL(\"image/webp\").indexOf(\"data:image/webp\")===0;}else{// very old browser like IE 8, canvas not supported\nreturn false;}}// Helper components\nfunction Instructions(){return /*#__PURE__*/_jsx(\"div\",{style:{...emptyStateStyle,overflow:\"hidden\"},children:/*#__PURE__*/_jsx(\"div\",{style:centerTextStyle,children:\"To embed a Youtube video, add the URL to the properties\\xa0panel.\"})});}function ErrorMessage({message}){return /*#__PURE__*/_jsx(\"div\",{className:\"framerInternalUI-errorPlaceholder\",style:{...containerStyles,overflow:\"hidden\"},children:/*#__PURE__*/_jsxs(\"div\",{style:centerTextStyle,children:[\"Error: \",message]})});}function PlayButton({onClick,isHovered,isRed}){return /*#__PURE__*/_jsx(\"button\",{onClick:onClick,\"aria-label\":\"Play\",style:buttonStyle,children:/*#__PURE__*/_jsxs(\"svg\",{height:\"100%\",version:\"1.1\",viewBox:\"0 0 68 48\",width:\"100%\",children:[/*#__PURE__*/_jsx(\"path\",{d:\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\",fill:isHovered?isRed?\"#f00\":\"#000\":\"#212121\",fillOpacity:isHovered?isRed?1:.8:.8,style:{transition:\"fill .1s cubic-bezier(0.4, 0, 1, 1), fill-opacity .1s cubic-bezier(0.4, 0, 1, 1)\"}}),/*#__PURE__*/_jsx(\"path\",{d:\"M 45,24 27,14 27,34\",fill:\"#fff\"})]})});}const buttonStyle={position:\"absolute\",top:\"50%\",left:\"50%\",transform:\"translate(-50%, -50%)\",width:68,height:48,padding:0,border:\"none\",background:\"transparent\",cursor:\"pointer\"};const wrapperStyle={position:\"relative\",width:\"100%\",height:\"100%\"};const centerTextStyle={textAlign:\"center\",minWidth:140};const videoStyle={position:\"absolute\",top:0,left:0,height:\"100%\",width:\"100%\"};\nexport const __FramerMetadata__ = {\"exports\":{\"Youtube\":{\"type\":\"reactComponent\",\"name\":\"Youtube\",\"slots\":[],\"annotations\":{\"framerContractVersion\":\"1\",\"framerSupportedLayoutWidth\":\"fixed\",\"framerComponentPresetProps\":\"isRed, borderRadius\",\"framerIntrinsicWidth\":\"560\",\"framerIntrinsicHeight\":\"315\",\"framerSupportedLayoutHeight\":\"fixed\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}\n//# sourceMappingURL=./YouTube.map", "import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as r,Link as n}from\"framer\";import{motion as o}from\"framer-motion\";import*as i from\"react\";import{Youtube as a}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/9rhBPUZttCbLCWqJEL42/YouTube.js\";export const richText=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:'Remember when building software was the hard part? Those were the days. You needed a small army of developers, months (or years) of development time, and enough coffee to fill an Olympic swimming pool. Now? AI tools can help you build a functional MVP faster than you can say \"digital transformation.\"'}),/*#__PURE__*/e(\"p\",{children:\"But here's the plot twist that's keeping founders up at night: building the product is no longer the biggest challenge. Getting it into the right hands is.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Great Software Shift\"})}),/*#__PURE__*/e(\"p\",{children:\"Let's start with a truth bomb: AI has fundamentally changed the economics of software development. What used to take six developers and three months can now be accomplished by two developers in three weeks. It's like going from handwriting books to using a printing press \u2013 suddenly, creation isn't the bottleneck anymore.\"}),/*#__PURE__*/e(\"p\",{children:\"But you know what happened after the printing press? Distribution became everything. (Spoiler alert: That's exactly what's happening in software right now.)\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why Development is Getting Easier (And Cheaper)\"})}),/*#__PURE__*/e(\"p\",{children:\"Let's break down what's actually happening:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"AI coding assistants are turning junior developers into mid-level producers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Low-code/no-code platforms are getting scarily good\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Reusable components and APIs are everywhere\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Development costs are plummeting faster than crypto in a bear market\"})})]}),/*#__PURE__*/e(\"p\",{children:'The result? The barrier to entry for creating software has dropped from \"Mount Everest\" to \"that hill behind your house.\"'}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The New Problem: Nobody Cares (Yet)\"})}),/*#__PURE__*/e(\"p\",{children:\"Here's where things get interesting. When everyone can build software:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Quality products get lost in the noise\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Customer acquisition costs skyrocket\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Features become commoditized faster than ever\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Standing out becomes the real challenge\"})})]}),/*#__PURE__*/e(\"p\",{children:'In other words, \"If you build it, they will come\" has become \"If you build it... well, good luck with that.\"'}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Distribution: The New King\"})}),/*#__PURE__*/t(\"p\",{children:[\"So what actually matters now?\",/*#__PURE__*/e(\"strong\",{children:\" Distribution.\"}),\" But not in the way you might think.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Old Way (Don't Do This):\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Spray and pray marketing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Generic content marketing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Cold outreach at scale\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Hoping for viral growth\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The New Way (Do This Instead):\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Build distribution before product\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Create value before asking for anything\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Focus on micro-communities\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Let customers help design the solution\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Winning Distribution Playbook\"})}),/*#__PURE__*/e(\"p\",{children:\"Here's how to build distribution in the AI-enabled SaaS economy:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Start With the Watering Holes\"})}),/*#__PURE__*/e(\"p\",{children:\"Find where your potential customers already hang out:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Industry-specific Discord servers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Professional Slack communities\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Specialized LinkedIn groups\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Niche Reddit communities\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Don't just join \u2013 become a valuable member before you even hint at having a product.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Build in Public (But Make it Valuable)\"})}),/*#__PURE__*/e(\"p\",{children:\"Document your journey, but focus on providing value:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Share insights from customer interviews\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Post about problems you're solving\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Ask for feedback on features\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Be transparent about challenges\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Remember: You're not just building a product; you're building an audience that trusts you.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Create a Distribution Flywheel\"})}),/*#__PURE__*/e(\"p\",{children:\"The magic happens when you create self-reinforcing distribution:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Provide value in communities\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Convert engaged community members into beta users\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Turn beta users into advocates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Let advocates bring you into new communities\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Repeat\"})})]}),/*#__PURE__*/e(\"p\",{children:\"It's like compound interest, but for customer acquisition.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Leverage AI for Personalization at Scale\"})}),/*#__PURE__*/e(\"p\",{children:\"Use AI tools to:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Personalize outreach without losing authenticity\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Identify potential champions in your target market\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Track engagement patterns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Predict which features will resonate with specific segments\"})})]}),/*#__PURE__*/e(\"p\",{children:\"But remember: AI should enhance human connection, not replace it.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Counter-Intuitive Truth\"})}),/*#__PURE__*/e(\"p\",{children:\"Here's something that might blow your mind: Sometimes, the best way to build distribution is to slow down your product development.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of rushing to build features, spend time:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Understanding your users deeply\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Building relationships in your target market\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Creating content that actually helps people\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Developing a clear voice in your space\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Measuring What Matters\"})}),/*#__PURE__*/e(\"p\",{children:\"New metrics for the AI-enabled SaaS economy:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Community engagement rate > Feature adoption rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Time to first champion > Time to first user\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Advocate conversion rate > Trial conversion rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Word-of-mouth coefficient > Viral coefficient\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Future is Already Here\"})}),/*#__PURE__*/e(\"p\",{children:\"The companies winning in this new landscape aren't necessarily the ones with the best technology \u2013 they're the ones with the strongest distribution channels. They're building moats through community, trust, and relationships rather than just features.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Your Next Steps\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Map out where your ideal customers already spend time\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Join these communities as a value-provider\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Start documenting your journey publicly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Build your minimum viable audience\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Only then, accelerate your product development\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Final Truth\"})}),/*#__PURE__*/e(\"p\",{children:\"In the AI-enabled SaaS economy, your distribution strategy is your business strategy. The product? That's just the price of admission.\"}),/*#__PURE__*/e(\"p\",{children:\"Remember: Everyone can build software now. But not everyone can build trust, community, and genuine connections.\"}),/*#__PURE__*/e(\"p\",{children:\"So start building your distribution today. Because while your competitors are obsessing over their product roadmap, you'll be building something much more valuable: a direct line to the people who actually need your solution.\"}),/*#__PURE__*/e(\"p\",{children:\"And hey, if you're wondering whether this approach works \u2013 you're reading this article, aren't you? \uD83D\uDE09\"}),/*#__PURE__*/e(\"p\",{children:\"\u2014\"}),/*#__PURE__*/e(\"p\",{children:\"Want to dive deeper into building distribution-first SaaS companies? Connect with me on X (@chrismaconi) and LinkedIn (https://www.linkedin.com/in/chrismaconi) where I share up to the minute insights about building in the AI-enabled economy.\"})]});export const richText1=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"I talk a lot about how  the future of software distribution will be operators / influencers selling solutions that solve painful challenges. I wanted to expand on this in long form, focused on how business operators are becoming B2B influencers.\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),'Remember when \"influencer\" meant someone posting aesthetic coffee shots and doing questionable dance moves? Well, times are changing, and in the B2B world, we\\'re seeing a fascinating shift: successful business operators are becoming the new wave of influencers \u2013 minus the coffee art (though we still enjoy a good cappuccino). You may even follow some of the early trailblazers on social media. People like Adam Robinson of RB2B.']}),/*#__PURE__*/e(\"h2\",{children:\"The Death of Traditional SaaS Marketing\"}),/*#__PURE__*/e(\"p\",{children:'The SaaS sales and marketing worlds are waking up to the cold reality that in the world of AI, the old methods have just stopped working. The days of generic white papers, cold emails, and \"thought leadership\" from people who\\'ve never actually led anything are numbered. AI is generating a vast sea of content that no one can get through.'}),/*#__PURE__*/e(\"p\",{children:\"Buyers are just smarter than ever. They can smell authenticity \u2013 or the lack of it \u2013 from a mile away. They don't want to hear from marketing departments. They want to hear from people who've actually been in the trenches. On platforms like X, and LinkedIn, they go straight to the best source to solve their pain.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Operator Advantage\"}),/*#__PURE__*/e(\"p\",{children:\"As a business operator, you already have the most valuable asset in modern marketing \u2013 actual experience. You've dealt with real problems, found real solutions, and probably have a few battle scars to prove it.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about it:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You know the pain points because you've felt them\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You understand the solutions because you've implemented them\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You speak the language because it's actually your language\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You have credibility because you've lived it\"})})]}),/*#__PURE__*/e(\"p\",{children:\"No amount of marketing budget can buy that kind of authenticity.\"}),/*#__PURE__*/e(\"h2\",{children:\"Building Your Operator-Influencer Platform\"}),/*#__PURE__*/e(\"p\",{children:\"So how do you transform from an operator into a B2B influencer? 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Focus on:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"LinkedIn (where business decisions are actually made)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Twitter/X (for quick insights and engagement)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Medium or your own blog (for deeper dives)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Choose one primary platform and nail it before expanding.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Find Your Voice\"}),/*#__PURE__*/e(\"p\",{children:\"The secret sauce? Be yourself, just a slightly more polished version. If you're naturally analytical, lean into that. If you tend to be funny, let it show. Authenticity at scale is what we're aiming for here.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. The Content Formula\"}),/*#__PURE__*/e(\"p\",{children:\"Here's a simple framework that works:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Share a specific challenge you faced\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Explain how you approached it\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reveal what worked (and what didn't)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Extract the lessons learned\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make it actionable for others\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"5. Build in Public\"}),/*#__PURE__*/e(\"p\",{children:\"Despite what you may have heard, Build in Public is not dead. Document your journey as you build your next solution. This does two magical things:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creates a ready audience for your product\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Validates your idea before you invest too heavily\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"The Bridge to Software Sales\"}),/*#__PURE__*/e(\"p\",{children:\"Now here's where the magic happens. As you build your audience of fellow operators:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You're organically creating a focus group for your next software solution\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You're building trust with potential customers before you even have a product\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You're getting real-time feedback on pain points and potential solutions\"})})]}),/*#__PURE__*/e(\"p\",{children:\"When you do launch your niche software solution, you're not starting from zero \u2013 you're launching to an audience that already knows, likes, and trusts you.\"}),/*#__PURE__*/e(\"h2\",{children:\"The New Distribution Model\"}),/*#__PURE__*/e(\"p\",{children:\"This operator-to-influencer pathway solves the biggest challenge in today's SaaS ecosystem: distribution. Instead of trying to buy your way into people's attention through ads or fighting through the noise of content marketing, you're building a direct line to your ideal customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about it: Would you rather buy from: A) A random company that found you through ad targeting B) Someone whose insights have been helping you do your job better for the past year\"}),/*#__PURE__*/e(\"p\",{children:\"Yeah, me too.\"}),/*#__PURE__*/e(\"h2\",{children:\"Getting Started\"}),/*#__PURE__*/e(\"p\",{children:\"The best time to start was yesterday. The second best time is today. Here's your homework:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Share one specific insight from your operational experience\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Engage with three other operators in your space\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Document one challenge you're currently facing\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Remember, every B2B influencer started with zero followers. What matters is that first step.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Future is Operator-Led\"}),/*#__PURE__*/e(\"p\",{children:\"The future of SaaS isn't just about building better software \u2013 it's about building better connections. As AI makes the technical barriers to software development lower, your ability to connect with and understand your market becomes your competitive advantage.\"}),/*#__PURE__*/e(\"p\",{children:\"So start sharing your journey. Your experience is more valuable than you think, and there's an audience out there waiting to learn from it.\"}),/*#__PURE__*/e(\"p\",{children:\"Just maybe skip the dance moves. Unless they're really good. Then definitely share them.\"})]});export const richText2=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/9rhBPUZttCbLCWqJEL42/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(a,{...t,play:\"On\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/6fQxnbAIQ3I?feature=shared\"})})}),/*#__PURE__*/e(\"p\",{children:\"The SaaS giants are falling, and we are beginning to see the rising of what I am calling \u2018Little SaaS\u2019, and while I think you\u2019ve probably noticed Big SaaS\u2019s response, you probably haven\u2019t understood the dynamic at play. \"}),/*#__PURE__*/e(\"p\",{children:\"Here is what I believe it means for the future of tech. \"}),/*#__PURE__*/e(\"p\",{children:\"Ok, so, picture a world where your entire business application tech stack comes from companies you\u2019ve never heard of - no more salesforce, no more qualtrics, no more service now. 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AI is transforming what it takes to discover, define, design, and build technology and technology companies. \"}),/*#__PURE__*/e(\"p\",{children:\"I wanted to share three things I\u2019ve noticed about these grass-roots disruptors. \"}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"First is the power of focus: These \u201CLittle SaaS\u201D companies aren\u2019t trying to be all things to all people. They\u2019re very focused on solving specific industry challenges for smaller, more focused user segments better than anyone else. \"})})}),/*#__PURE__*/t(\"ol\",{start:\"2\",children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Second they are using AI as a force multiplier: These small teams are using AI to do the work of entire departments. They\u2019re innovating faster and operating leaner than Big SaaS ever could. Anyone that has been involved in a big company quarterly planning cycle knows what I am talking about. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Third, clever bundling is key: Little SaaS is finding ways to bundle and bring together about smart combinations of capabilities that provide just enough power to get the job done. Big SaaS products are filled with feature bloat that someone has to pay for, and customers are figuring that out. \"})})]}),/*#__PURE__*/e(\"p\",{children:\"As a professional in tech, this revolution is inescapable. 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}