{
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  "sources": ["ssg:https://framerusercontent.com/modules/3ILgD5DAKEin7ygXUHzP/FNLtiHAnqnsXrRl44HqB/uxtJaVnBN-2.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import*as r from\"react\";export const richText=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Pallyy is an indie project doing about $70,000 MRR with an awesome but very simple landing page.\"}),/*#__PURE__*/e(\"p\",{children:\"In fact, the simplicity of the page in terms of the plain and concise copy, and the short page length is just one of the things I love.\"}),/*#__PURE__*/e(\"p\",{children:\"Another is how Pallyy's customers (and landing page visitors) are centred throughout the page. \"}),/*#__PURE__*/e(\"p\",{children:\"Their pains are featured in the Hero. There's a real-customer product shot (rather than one with dummy data) as an effective 'show not tell'.\"}),/*#__PURE__*/e(\"p\",{children:\"And relevant testimonials and a link to the feedback forum support the copy about customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Finally, Pallyy has a 'letter from the founders'.\"}),/*#__PURE__*/t(\"p\",{children:[\"This is a tricky element to execute as its purpose is to build trust and affinity, but it also needs to focus more on the \",/*#__PURE__*/e(\"strong\",{children:\"visitor\"}),\" than the \",/*#__PURE__*/e(\"strong\",{children:\"founders\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Pallyy does this really well by declaring they're a small team, and sharing how that \",/*#__PURE__*/e(\"em\",{children:\"helps\"}),\" the visitor. Love it!\"]}),/*#__PURE__*/e(\"p\",{children:\"I also liked a few other elements on the page including their engineering as marketing strategy and their 'new' labels against product features.\"})]});export const richText1=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"I absolutely love the ShipFast landing page.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"It's filled with small little details that are both unique and smart. \"]}),/*#__PURE__*/e(\"p\",{children:\"I particularly love:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The smart use of social proof with clever testimonial curation and highlights\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Building pain before introducing the solution\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A keyboard shortcut to quickly load examples as 'show not tell'\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The link to the changelog next to the regular updates claim\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Urgency pricing to drive FOMO\"})})]})]});export const richText2=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Supademo helps anyone create beautifully interactive demos with AI, in minutes.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Throughout our website, we try to clearly articulate our main use cases, key benefits, and reaffirm this with social proof.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),'Whenever possible, we try to \"show, not tell\" by letting users click through our key products and features without having to sign up or book a sales demo.',/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Built with: NextJS\",/*#__PURE__*/e(\"br\",{}),\"Launched: Feb 1, 2023\",/*#__PURE__*/e(\"br\",{}),\"Last updated: Jan 26, 2024\"]})});export const richText3=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Landing pages don't need to be long or complex to be effective. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Even simple landing pages can convert well if they hit the right notes.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"I can't share the conversion rate of this SaaS landing page publicly, but I do know it's significantly higher than the average SaaS page.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"It includes an educational headline, what it is, why that matters, and a strong CTA with the word free. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Consider testing a short landing page design.\"]})});export const richText4=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"People often ask me where to include social proof on a landing page. Breakcold's page can show you. The page is really persuasive thanks to extensive use of social proof throughout the landing page.\"}),/*#__PURE__*/t(\"p\",{children:[\"It's threaded throughout the page and takes the form of customer faces, reviews, text testimonials, video testimonials and quantifications.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"It's even used to support use cases, something I've not seen before.\"]})]});export const richText5=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"PDF Pals is a product that lets you chat with your PDFs. It uses plain, \",/*#__PURE__*/e(\"em\",{children:\"pain\"}),\" language, use cases and 'show not tell' to relay what it is, and who it's for. \"]}),/*#__PURE__*/e(\"p\",{children:\"I was really impressed by the three different use cases on the page. People often wonder how to showcase their product working for different buyers - this is how.\"}),/*#__PURE__*/e(\"p\",{children:\"My suggestion is to support these elements with relevant testimonials from customers that have that use case, to increase desire and credibility.\"})]});export const richText6=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Superlist is a cool new to-do list software with a great landing page. What I particularly like is its focus on 'show not tell'. There's an interactive demo, awesome product abstractions and a video. \"}),/*#__PURE__*/t(\"p\",{children:[\"Rather than explaining the product, visitors can interact with it directly on the landing page, before downloading the app.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"I also like the unique CTA. It's quite rare to see this type of call-to-action but it's unmissable and locked to the window so the visitor can act as soon as they're ready.\"]})]});export const richText7=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"You \",/*#__PURE__*/e(\"strong\",{children:\"don't need\"}),\" a 2,000-word SaaS landing page Here's how to do it with only \",/*#__PURE__*/e(\"strong\",{children:\"50 words.\"}),\" Great product and great page by Louis.\"]})});export const richText8=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Fernand is a calm helpdesk tool with a beautiful landing page. In this teardown, the founder and product designer of Fernand, Antoine, shares insights into the decisions made when designing the page.\"})});export const richText9=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"This is fifth version of the Senja.io landing page, and the result of lots of landing page testing including customer interviews and AB tests using Google Optimize. Here the co-founder of Senja Wilson outlines the decisions behind each element on the page.\"})});export const richText10=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"UserLoop is a survey app designed for ecommerce store owners. It helps merchants learn more about who their customers are and where theyre coming from.\"})});export const richText11=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Bonjoro is an app that lets SaaS teams, and eCommerce companies send personalized onboarding and thank you videos to their customers at scale, to build better customer relationships and make more sales. By connecting your CRM or store to Bonjoro, you get notified to record your onboarding or thank you videos at the perfect moment.\"})});export const richText12=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Tella is a fun Loom alternative for creators. The site is built on Framer and is the result of several iterations. Here, co-founder Grant shares some of the logic behind the landing page.\"})});export const richText13=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Aptabase is an analytics platform for Mobile, Desktop and Web Apps. We help developers build better apps with insights without compromising on user privacy.\"})});export const richText14=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"This is a current landing page A/B test we're running on Senja. This is the B variation and was inspired by \",/*#__PURE__*/e(o,{href:\"https://www.gummysearch.com\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Gummysearch\"})}),\". \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The aim here was to make a simple page, a strong call to action, focus on the creator persona and show not tell with a one of the most beautiful Senja widgets.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"We're currently seeing significantly improved landing page conversion with this page but the test is ongoing and we want to explore how sign ups perform further down the funnel.\"]})});export const richText15=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"A teardown of the beehiiv landing page. Beehiiv is a new email service provider for creators that has a beautiful landing page.\"})});export const richText16=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"A teardown of the original BannerBear landing page. Learn what they did to reach $50,000 MRR.\"})});export const richText17=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Buy Me A Coffee has an extremely simple but awesome landing page. Learn how they showcase customers to bring their offering to like.\"})});export const richText18=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"A newsletter subscribe page only needs a few simple things to drive sign up:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Who - state who it's for so the visitor can say \\\"that's me\\\"\"]}),/*#__PURE__*/e(\"p\",{children:'What - what they get, often a transformation \"From A to B\", plus meta info like \"10 mins to read\"'}),/*#__PURE__*/e(\"p\",{children:\"When - how often and what day it is sent\"}),/*#__PURE__*/e(\"p\",{children:\"Proof - build trust so people are willing to give you their email address. Use social proof and testimonials\"}),/*#__PURE__*/t(\"p\",{children:[\"Show not tell - rather than explain the newsletter, show an example\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The Growth In Reverse newsletter nails it! Great work Chenell.\"]})]});export const richText19=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Jay Clouse is a creator educator: he teaches creators how to create better content, build an audience, run their businesses and generate more revenue. So when it comes to landing pages, Jay knows what he's doing.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"There's lots of love about his Creator Science page.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"First is the simplicity: Jay has been very intentional about what he promotes and where. The key offer is his newsletter, like most creators.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"But Jay has also highlighted two more offers: his CreatorHQ product and his The Lab community. This is more effective than presenting every offer equally. Prioritise the logical first offer (newsletter) and then sequence the rest.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"I like the use of social proof. Jay uses text and \",/*#__PURE__*/e(o,{href:\"https://senja.io/video-testimonials\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"video testimonials\"})}),\" throughout his page which is the right way to do it. You want to support your claims, build trust, and centre your happy customers on your page. Adding a single testimonial mid-way through your page isn't going to be as effective.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),'Interestingly, unlike most creator landing pages Jay doesn\\'t share his own personal story: the page is by Creator Science and written in first person plural (\"we\" not \"I\").',/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"I normally suggest (and it's much more common) for creators to write personally on their page. The idea is to build a connection to the visitor, so talking to them as human not a brand is important.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"However, I've never tested this.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Either way there's lots to love about this page - great work Jay.\"]})});export const richText20=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Chris Nguyen is a design creator whose work is always classy and well executed.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In fact, even his sponsorship page is awesome.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Sponsorships are a great way to drive revenue as a creator, alongside your digital products and subscriptions.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Chris's sponsorship page is powered by by Passionfroot and he's done everything he can to make sure it turns more visitors into bookings.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"There's some really smart stuff on the page, which you can discover by watching my roast.\"]})});export const richText21=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Justin Welsh sells 7-figures in sponsorships every year, which makes the performance of his Sponsor page absolutely critical.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In this video I roast his Sponsor page, explaining what he's included and why.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Convincing potential sponsors to book is very different to getting visitors to subscribe, so you need a dedicated page with its own unique structure, sections and copy.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"If you're looking to grow revenue by booking more sponsorships this is the teardown video to watch.\"]})});export const richText22=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"What a bold and powerful landing page!\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Kristen Bousquet's Soulcialmate community landing page has amazing copywriting, which I've tried to teardown for you.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"One thing I love on this page is the \",/*#__PURE__*/e(\"em\",{children:'\"Can I really do this?\"'}),\" section. Great landing pages acknowledge and address the visitor's doubts. Do this on your page so they don't leave.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"You can learn what these doubts are by reviewing your conversations with leads, whether that's over email, social DM or in your chatbot. Look for trends, and address them on the page.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"There's much more to love, including the emotionally-charged and compassionate copy. Great work Kristen.\"]})});export const richText23=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Tarzan Kay teaches subscribers how to write great emails.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"And her landing page is a master-class in turning visitors into newsletter subscribers.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"This page features great positioning: Tarzan as the expert in consent-based marketing. This framing is repeated throughout the page.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Tarzan is one of the few creator pages I've reviewed where the newsletter subscriber has two fields - email \",/*#__PURE__*/e(\"em\",{children:\"and\"}),\" name.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Having your subscribers' names helps you to personalize the emails you send them. The goal is for the email to feel more personal and build a better connection with your reader.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Tarzan also uses social proof throughout the page, including next to the first call-to-action. Something that is proven to increase conversion, and you will also see on Growth in Reverse.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText24=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This is my page! I am the founder of Roast My Landing Page, a paid landing page roast (audit) service. \"}),/*#__PURE__*/t(\"p\",{children:[\"Over a few years I made almost $300,000 roasting SaaS, creator, and other business landing pages.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"So, what can you learn from my page?\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"When selling a higher-ticket offer, you need to build trust, fast.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Rather than talking about the roast, I showed a few of them. In fact I AB tested the video player thumbnail to get as many people watching the main roast as possible.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"I supported this with lots of social proof, carefully curating testimonials for different purposes. Some to prove I could deliver the results, others to address doubts, and some because they're enjoyable to read.\"]}),/*#__PURE__*/t(\"p\",{children:[\"I also built the pain of doing nothing. Most people visiting a landing page leave. The aim is to make it more painful for the visitor to \",/*#__PURE__*/e(\"em\",{children:\"not\"}),\" act (leave) than to act (buy).\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Finally I did a lot of 'objection handling' throughout the page. I reviewed every question I was sent by a lead, and found a way to gracefully answer it on the page. This stops people abandoning the page when doubts arrive.\"]})]});export const richText25=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Tim Denning's landing page is focused on transformation. From a boring life, to living life fully, with Tim's courses, newsletter and ebook.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"One thing that is interesting on this page is the use of highly-charged emotional language. The aim here is to get the visitor to feel the frustration of not living life fully, so they go on to act. This style isn't for everyone, but is a common and effective copywriting technique.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Long landing pages are harder to update and manage, which is why I tend to recommend starting with nothing and then adding each section with intention.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Tim's page hits the right notes without going overboard: who he is, what he's selling and in what form, and who it's for. This is supported by social proof and transformation-based CTAs.\"]}),/*#__PURE__*/t(\"p\",{children:[\"My tip for improvement? Consider adding relevant testimonials throughout the page to support the key offers: newsletter testimonials for the newsletter, ebook testimonials for the ebook, and course testimonials for the course. This would ensure all the offers are equally supported.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText26=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"When it comes to creator offers, the list is endless. And sadly, there are lots of people selling rubbish products. Which is why evidence is so important. You need to prove your offer can deliver its promise if you want to increase sales.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"This is what makes Ali Abdaal's course landing page so powerful. It's packed with evidence that you can get the outcomes promised. This includes testimonials (with outcome language, and from different customer stages), annotated screenshots, and Ali's personal success story.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Evidence builds trust and drives sales.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"A quick note on screenshots. Using analytics screenshots is a great way to showcase a success story, but without annotations they can be hard to interpret. Ali has carefully annotated the images to make them easier to understand, you should do the same.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Finally, I really enjoy the quiz that's promoted at the end of the page. Perfect for people who aren't sure how to act. This guided call-to-action can be found on lots of different types of landing page.\"]}),/*#__PURE__*/e(\"p\",{children:\"Good work Ali!\"})]});export const richText27=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"I love Kevon's simple landing page. Simplicity is always a good thing when creating a page. Start with nothing, and add only what the visitor needs to know and do next.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Not only is the page visually simple, but the language is simple too. Avoid complex or stylish phrasing and use plain language for increased scan-ability and less cognitive load.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The page is also written in the first person, for a more personal feel - Kevon is talking directly to the visitor.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"As well as that, the photos on the page help create a more personal feeling.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"There's a large wall of social proof on the page, with certain testimonials highlighted. But it would be good to see proof across the page and in the Hero (the first section) to drive credibility in context. The addition of filters to the testimonials wallwould be good too - so visitors can find relevant testimonials.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Finally, Kevon can consider testing having the subscribe form embedded in the page. This will likely increase conversion. \"]})});export const richText28=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"This is Jay Clouse's OG creator landing page. And although he's updated it now (as part of the Creator Science brand) I wanted to share it with you.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Like many creators, Jay has multiple offers which he is trying to gracefully promote side-by-side. \"]}),/*#__PURE__*/t(\"p\",{children:[\"Typically creator pages are newsletter-first as getting your leads onto a list is the biggest priority. That's why the newsletter subscribe form and social proof make up the page's hero.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"As you will see on many creator landing pages, the subscribe element also appears again, above the footer.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"When it comes to promoting his podcast, Jay uses 'show not tell' - allowing visitors to see and play episodes, rather than just talking about them.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Finally, another common creator page element - the personal introduction. It's key to building a connection with your audience. Share a photo, and always write this element in the first person.\"]})]});export const richText29=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is a Wall of Love?\"}),/*#__PURE__*/t(\"p\",{children:[\"A Wall of Love is a page that curates your best customer testimonial and reviews. You can then link to the Wall of Love on your website, your social channels, and in your marketing and sales emails. By showcasing testimonials you build trust and credibility and turn visitors into customers.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:\"Walls of Love have become more popular in recent years as businesses are having to working harder to build trust and stand out in a crowded market and high ad costs. \"}),/*#__PURE__*/e(\"h2\",{children:\"Wall of Love teardown\"}),/*#__PURE__*/t(\"p\",{children:[\"In this teardown I highlight some of the key ideas for a Wall of Love. The main thing is to use structure and highlights to make it the Wall more scan-able, as otherwise it will be overwhelming.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Add filters to get visitors to the most relevant testimonial fast - that's a person like them, or a company similar to the one they work in.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[\"And add call-to-actions everywhere to drive action from the page, otherwise the page is pretty pointless.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:\"Take a look at the full teardown including many more ideas, by clicking on the image on the right.\"})]});export const richText30=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"The GriddyIcons website is focused on selling a digital product - an icon set. 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