{
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  "sources": ["ssg:https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js", "ssg:https://framerusercontent.com/modules/mx1YXRbEqcfIx92lnEjp/izC490IfmK20GsnF8EE0/DtW8hGBcs-2.js"],
  "sourcesContent": ["import{jsx as _jsx,jsxs as _jsxs}from\"react/jsx-runtime\";import{useReducer,useState}from\"react\";import{ControlType,addPropertyControls}from\"framer\";import{useIsOnCanvas,emptyStateStyle,containerStyles,defaultEvents,useRadius,borderRadiusControl}from\"https://framer.com/m/framer/default-utils.js@^0.45.0\";var PlayOptions;(function(PlayOptions){PlayOptions[\"Normal\"]=\"Off\";PlayOptions[\"Auto\"]=\"On\";PlayOptions[\"Loop\"]=\"Loop\";})(PlayOptions||(PlayOptions={}));var ThumbnailOptions;(function(ThumbnailOptions){ThumbnailOptions[\"High\"]=\"High Quality\";ThumbnailOptions[\"Medium\"]=\"Medium Quality\";ThumbnailOptions[\"Low\"]=\"Low Quality\";ThumbnailOptions[\"Off\"]=\"Off\";})(ThumbnailOptions||(ThumbnailOptions={}));var ThumbnailFormat;(function(ThumbnailFormat){ThumbnailFormat[\"WebP\"]=\"webp\";ThumbnailFormat[\"JPG\"]=\"jpg\";})(ThumbnailFormat||(ThumbnailFormat={}));/**\n * @framerIntrinsicWidth 560\n * @framerIntrinsicHeight 315\n *\n * @framerSupportedLayoutWidth fixed\n * @framerSupportedLayoutHeight fixed\n *\n * @framerComponentPresetProps isRed, borderRadius\n */export function Youtube({url,play,shouldMute,thumbnail,isRed,onClick,onMouseEnter,onMouseLeave,onMouseDown,onMouseUp,title,...props}){const onCanvas=useIsOnCanvas();const isAutoplay=play!==\"Off\";const showThumbnail=onCanvas||thumbnail!==\"Off\"&&!isAutoplay;const[isPreloading,preloadVideo]=useReducer(()=>true,false);const[showVideo,startVideo]=useReducer(()=>true,!showThumbnail);const[isHovered,setHovered]=useState(false);const borderRadius=useRadius(props);const hasBorderRadius=borderRadius!==\"0px 0px 0px 0px\"&&borderRadius!==\"0px\";if(url===\"\"){return /*#__PURE__*/_jsx(Instructions,{});}const parsedURL=parseVideoURL(url);if(parsedURL===undefined){return /*#__PURE__*/_jsx(ErrorMessage,{message:\"Invalid Youtube URL.\"});}const[videoId,embedURL]=parsedURL;// https://developers.google.com/youtube/player_parameters\nconst searchParams=embedURL.searchParams;searchParams.set(\"iv_load_policy\",\"3\");searchParams.set(\"rel\",\"0\");searchParams.set(\"modestbranding\",\"1\");searchParams.set(\"playsinline\",\"1\");if(!showVideo){// if a browser does not support `loading=lazy`, make sure the video doesn't start playing in the background\nsearchParams.set(\"autoplay\",\"0\");}else if(isAutoplay||// when there is no thumbnail, we don't want to autoplay, unless video is started\nshowThumbnail&&showVideo){searchParams.set(\"autoplay\",\"1\");}if(isAutoplay&&shouldMute){searchParams.set(\"mute\",\"1\");}if(play===\"Loop\"){searchParams.set(\"loop\",\"1\");searchParams.set(\"playlist\",videoId);}if(!isRed){searchParams.set(\"color\",\"white\");}const iframeProps={title:title||\"Youtube Video\",allow:\"presentation; fullscreen; accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\",src:embedURL.href,frameBorder:\"0\",onClick,onMouseEnter,onMouseLeave,onMouseDown,onMouseUp};return /*#__PURE__*/_jsxs(\"article\",{onPointerEnter:()=>setHovered(true),onPointerLeave:()=>setHovered(false),onPointerOver:preloadVideo,onKeyDown:startVideo,onClick:startVideo,style:{...wrapperStyle,borderRadius,transform:// Safari sometimes struggles to render border-radius:\n// - on the canvas when changing from 0 to any other value\n// - or when rendering an iframe\nhasBorderRadius&&(showVideo||onCanvas)?\"translateZ(0.000001px)\":\"unset\",cursor:\"pointer\",overflow:\"hidden\"},role:\"presentation\",children:[isPreloading&&/*#__PURE__*/_jsx(\"link\",{rel:\"preconnect\",href:\"https://www.youtube.com\"}),isPreloading&&/*#__PURE__*/_jsx(\"link\",{rel:\"preconnect\",href:\"https://www.google.com\"}),/*#__PURE__*/_jsx(\"div\",{style:{...videoStyle,background:showThumbnail?`center / cover url(${getThumbnailURL(videoId,thumbnail,getWebPSupported()?\"webp\":\"jpg\")}) no-repeat`:undefined}}),!onCanvas?/*#__PURE__*/_jsx(\"iframe\",{loading:!showVideo?\"lazy\":undefined,style:!showVideo?{...videoStyle,display:\"none\"}:videoStyle,...iframeProps}):null,showVideo?null:/*#__PURE__*/_jsx(PlayButton,{onClick:startVideo,isHovered:isHovered,isRed:isRed})]});}Youtube.displayName=\"YouTube\";addPropertyControls(Youtube,{url:{type:ControlType.String,title:\"Video\"},play:{type:ControlType.Enum,title:\"Autoplay\",options:Object.values(PlayOptions)},shouldMute:{title:\"Mute\",type:ControlType.Boolean,enabledTitle:\"Yes\",disabledTitle:\"No\",hidden(props){return props.play===\"Off\";}},thumbnail:{title:\"Thumbnail\",description:\"Showing a thumbnail improves performance.\",type:ControlType.Enum,options:Object.values(ThumbnailOptions),hidden(props){return props.play!==\"Off\";}},isRed:{title:\"Color\",type:ControlType.Boolean,enabledTitle:\"Red\",disabledTitle:\"White\"},...borderRadiusControl,...defaultEvents});const defaultProps={url:\"https://youtu.be/smPos0mJvh8\",play:\"Off\",shouldMute:true,thumbnail:\"Medium Quality\",isRed:true};Youtube.defaultProps=defaultProps;function parseVideoURL(urlString){let url;try{url=new URL(urlString);}catch{const embedURL=getEmbedURL(urlString);return[urlString,embedURL];}if(url.hostname===\"youtube.com\"||url.hostname===\"www.youtube.com\"||url.hostname===\"youtube-nocookie.com\"||url.hostname===\"www.youtube-nocookie.com\"){const pathSegments=url.pathname.slice(1).split(\"/\");// https://www.youtube.com/watch?v=Fop2oskTug8\nif(pathSegments[0]===\"watch\"){const videoId=url.searchParams.get(\"v\");const embedURL=getEmbedURL(videoId);return[videoId,embedURL];}// https://www.youtube.com/embed/Fop2oskTug8\nif(pathSegments[0]===\"embed\"){const videoId=pathSegments[1];return[videoId,url];}}// https://youtu.be/Fop2oskTug8\nif(url.hostname===\"youtu.be\"){const videoId=url.pathname.slice(1);const embedURL=getEmbedURL(videoId);return[videoId,embedURL];}}function getEmbedURL(videoId){return new URL(`https://www.youtube.com/embed/${videoId}`);}function getThumbnailURL(videoId,res,format=\"jpg\"){// https://gist.github.com/a1ip/be4514c1fd392a8c13b05e082c4da363\nconst useWebP=format===\"webp\";const pre=useWebP?\"https://i.ytimg.com/vi_webp/\":\"https://i.ytimg.com/vi/\";const ext=useWebP?\"webp\":\"jpg\";switch(res){case\"Low Quality\":return`${pre}${videoId}/hqdefault.${ext}`;case\"Medium Quality\":return`${pre}${videoId}/sddefault.${ext}`;case\"High Quality\":return`${pre}${videoId}/maxresdefault.${ext}`;default:return`${pre}${videoId}/0.${ext}`;}}let _getWebPSupported;// https://stackoverflow.com/a/27232658\nfunction getWebPSupported(){// We're going to default to webp because it's pretty widely supported by now\nif(!window){return true;}if(_getWebPSupported!==undefined){return _getWebPSupported;}const element=document.createElement(\"canvas\");if(element.getContext&&element.getContext(\"2d\")){// was able or not to get WebP representation\nreturn _getWebPSupported=element.toDataURL(\"image/webp\").indexOf(\"data:image/webp\")===0;}else{// very old browser like IE 8, canvas not supported\nreturn _getWebPSupported=false;}}// Helper components\nfunction Instructions(){return /*#__PURE__*/_jsx(\"div\",{style:{...emptyStateStyle,overflow:\"hidden\"},children:/*#__PURE__*/_jsx(\"div\",{style:centerTextStyle,children:\"To embed a Youtube video, add the URL to the properties\\xa0panel.\"})});}function ErrorMessage({message}){return /*#__PURE__*/_jsx(\"div\",{className:\"framerInternalUI-errorPlaceholder\",style:{...containerStyles,overflow:\"hidden\"},children:/*#__PURE__*/_jsxs(\"div\",{style:centerTextStyle,children:[\"Error: \",message]})});}function PlayButton({onClick,isHovered,isRed}){return /*#__PURE__*/_jsx(\"button\",{onClick:onClick,\"aria-label\":\"Play\",style:buttonStyle,children:/*#__PURE__*/_jsxs(\"svg\",{height:\"100%\",version:\"1.1\",viewBox:\"0 0 68 48\",width:\"100%\",children:[/*#__PURE__*/_jsx(\"path\",{d:\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\",fill:isHovered?isRed?\"#f00\":\"#000\":\"#212121\",fillOpacity:isHovered?isRed?1:.8:.8,style:{transition:\"fill .1s cubic-bezier(0.4, 0, 1, 1), fill-opacity .1s cubic-bezier(0.4, 0, 1, 1)\"}}),/*#__PURE__*/_jsx(\"path\",{d:\"M 45,24 27,14 27,34\",fill:\"#fff\"})]})});}const buttonStyle={position:\"absolute\",top:\"50%\",left:\"50%\",transform:\"translate(-50%, -50%)\",width:68,height:48,padding:0,border:\"none\",background:\"transparent\",cursor:\"pointer\"};const wrapperStyle={position:\"relative\",width:\"100%\",height:\"100%\"};const centerTextStyle={textAlign:\"center\",minWidth:140};const videoStyle={position:\"absolute\",top:0,left:0,height:\"100%\",width:\"100%\"};\nexport const __FramerMetadata__ = {\"exports\":{\"Youtube\":{\"type\":\"reactComponent\",\"name\":\"Youtube\",\"slots\":[],\"annotations\":{\"framerComponentPresetProps\":\"isRed, borderRadius\",\"framerIntrinsicHeight\":\"315\",\"framerSupportedLayoutWidth\":\"fixed\",\"framerIntrinsicWidth\":\"560\",\"framerContractVersion\":\"1\",\"framerSupportedLayoutHeight\":\"fixed\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}\n//# sourceMappingURL=./YouTube.map", "import{jsx as e,jsxs as a}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as o,Link as n}from\"framer\";import{motion as r}from\"framer-motion\";import*as t from\"react\";import{Youtube as i}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js\";export const richText=/*#__PURE__*/e(t.Fragment,{children:/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"E-shopy, ktor\\xe9 ud\\xe1vaj\\xfa trend v dizajne\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Dokonal\\xe1 kombin\\xe1cia estetiky a UX\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Siln\\xfd branding, ktor\\xfd c\\xedti\u0165 na ka\u017Edom kroku\"})})]})});export const richText1=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/a(\"p\",{children:[\"E-shop dnes u\u017E nie je len o predaji -> je to miesto, kde si \u013Eudia spravia prv\\xfd dojem o zna\u010Dke \u2013 a ten by mal fakt st\\xe1\u0165 za to. 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V\\xa0tomto \u010Dl\\xe1nku boli pop\\xedsan\\xe9 len niektor\\xe9 z\\xa0AI n\\xe1strojov. Popravde, AI n\\xe1strojov je to\u013Eko ako spamov po registr\\xe1cii v\\xa0gmaili \u263A\\xa0 Pojem AI sa bude v\\xa0marketingu sklo\u0148ova\u0165 \u010Doraz \u010Dastej\u0161ie a\\xa0vy m\\xf4\u017Eete z\\xedska\u0165 konkuren\u010Dn\\xfa v\\xfdhodu t\\xfdm, \u017Ee za\u010Dnete viac zap\\xe1ja\u0165 AI do svojho podnikania a\\xa0pr\\xe1ve aj do reklamy.\"}),/*#__PURE__*/e(\"p\",{children:\"Za\u010Dnite s bezplatnou verziou alebo low-budget AI n\\xe1strojmi. Je ve\u013Ea AI n\\xe1strojov, ktor\\xe9 v\\xe1m poskytuj\\xfa vynikaj\\xface slu\u017Eby zdarma alebo za prijate\u013En\\xfa sumu. U\u017E prv\\xfdmi zadan\\xfdmi promptami a\\xa0prv\\xfdmi v\\xfdsledkami pr\\xe1ce budete c\\xedti\u0165, \u017Ee ste nabrali sk\\xfasenosti.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"TIP: Tvorba promptov a\\xa0pr\\xe1ca s\\xa0AI:\"}),\" \",/*#__PURE__*/e(\"em\",{children:\"tvori\u0165 prompty a\\xa0pr\\xe1ca s\\xa0AI m\\xf4\u017Eu vyznie\u0165 ako \u0165a\u017Ek\\xe1 \\xfaloha, ale nie je to tak. Sna\u017Ete sa s AI komunikova\u0165 stru\u010Dne, bez ve\u013Ek\\xe9ho mno\u017Estva ch\\xfdb a\\xa0nebojte sa p\\xedsa\u0165 aj viacero stru\u010Dn\\xfdch viet naraz. Dokonca, s\\xfa n\\xe1stroje, kde s\\xa0AI nemus\\xedte priamo komunikova\u0165, ale obr\\xe1zky a\\xa0vizu\\xe1ly m\\xe1te priamo dostupn\\xe9 v\\xa0n\\xe1stroji.\"})]})})]});export const richText4=/*#__PURE__*/e(t.Fragment,{children:/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Zl\\xe1 ve\u013Ekos\u0165 = slab\u0161\\xed dosah\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tipy, ako umiestni\u0165 text do \u201Esafe z\\xf3n\u201D pre maxim\\xe1lnu vidite\u013Enos\u0165\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Preh\u013Eadn\\xe1 tabu\u013Eka zdarma\"})})]})});export const richText5=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/a(\"p\",{children:[\"Vizu\\xe1lna str\\xe1nka je jedn\\xfdm z najd\\xf4le\u017Eitej\u0161\\xedch faktorov, ktor\\xe9 rozhoduj\\xfa o \\xfaspechu v\\xe1\u0161ho obsahu na Instagrame. Spr\\xe1vne rozmery pr\\xedspevkov a vide\\xed zaistia, \u017Ee ni\u010D d\\xf4le\u017Eit\\xe9 sa v\\xe1m \u201Enestrat\\xed\u201C pod tla\u010Didlami aplik\\xe1cie a va\u0161a zna\u010Dka bude p\\xf4sobi\u0165 profesion\\xe1lne. V tomto \u010Dl\\xe1nku n\\xe1jdete preh\u013Ead najpou\u017E\\xedvanej\u0161\\xedch form\\xe1tov \u2013 od reels, cez r\\xf4zne typy pr\\xedspevkov, a\u017E po stories a highlighty.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"562\",src:\"https://framerusercontent.com/images/3VTfXPTxmeuWzBfPCRUI70gnQ.jpg\",srcSet:\"https://framerusercontent.com/images/3VTfXPTxmeuWzBfPCRUI70gnQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/3VTfXPTxmeuWzBfPCRUI70gnQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/3VTfXPTxmeuWzBfPCRUI70gnQ.jpg 2000w\",style:{aspectRatio:\"2000 / 1125\"},width:\"1000\"}),/*#__PURE__*/a(\"h4\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Reels\"})]}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"strong\",{children:\"Reel na cel\\xfa obrazovku\"})}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Odpor\\xfa\u010Dan\\xe1 ve\u013Ekos\u0165:\"}),\" 1080 \\xd7 1920 px\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pomer str\\xe1n:\"}),\" 9 : 16\"]})})]}),/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pre\u010Do pr\\xe1ve takto?\"}),/*#__PURE__*/e(\"br\",{}),\"Tento form\\xe1t zaberie cel\\xfa obrazovku mobilu, v\u010Faka \u010Domu m\\xe1te najv\\xe4\u010D\u0161\\xed priestor na zaujetie div\\xe1kov. V hornej a spodnej \u010Dasti v\u0161ak Instagram zobraz\\xed r\\xf4zne ikony a popisy, preto je dobr\\xe9 umiest\u0148ova\u0165 d\\xf4le\u017Eit\\xfd text do strednej bezpe\u010Dnej z\\xf3ny.\"]}),/*#__PURE__*/a(\"blockquote\",{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Extra tip:\"})}),/*#__PURE__*/e(\"p\",{children:\"Udr\u017Eujte textov\\xfd obsah (titulky, CTA) sk\\xf4r v strede videa. 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Ak nechcete, aby d\\xf4le\u017Eit\\xe1 \u010Das\u0165 zmizla mimo tento \u0161tvorec, dbajte na to, aby bol text a k\u013E\\xfa\u010Dov\\xe9 prvky umiestnen\\xe9 v bezpe\u010Dnej centr\\xe1lnej z\\xf3ne.\"]}),/*#__PURE__*/a(\"blockquote\",{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Extra tip:\"})}),/*#__PURE__*/e(\"p\",{children:\"V\u017Edy si skontrolujte, ako bude v\\xe1\u0161 Reel vyzera\u0165 v n\\xe1h\u013Eade. M\\xf4\u017Eete nastavi\u0165 aj vlastn\\xfd cover (\\xfavodn\\xfd obr\\xe1zok), ktor\\xfd \u013Eud\\xed presved\u010D\\xed, aby si video pozreli cel\\xe9.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"strong\",{children:\"Vlastn\\xfd Reel Cover\"})}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Odpor\\xfa\u010Dan\\xe1 ve\u013Ekos\u0165:\"}),\" 1080 \\xd7 1920 px\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pomer str\\xe1n:\"}),\" 9 : 16\"]})})]}),/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pre\u010Do pr\\xe1ve takto?\"}),/*#__PURE__*/e(\"br\",{}),\"Pri Reels m\\xf4\u017Eete nahra\u0165 \u0161peci\\xe1lnu grafiku ako tituln\\xfd (cover) obr\\xe1zok, ktor\\xfd predstav\\xed va\u0161e video u\u017E v mrie\u017Eke a pri preh\u013Ead\\xe1van\\xed profilu.\"]}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/a(\"strong\",{children:[\"Extra tip:\",/*#__PURE__*/e(\"br\",{})]}),\"Urobte z coveru dizajnov\\xfd prvok \u2013 ak m\\xe1te svoj brand (farben\\xfa paletu, typick\\xe9 p\\xedsmo), ur\u010Dite ho sem zapojte. V\u010Faka tomu bude v\\xe1\u0161 feed p\\xf4sobi\u0165 jednotne a profesion\\xe1lne.\"]})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"562\",src:\"https://framerusercontent.com/images/diLSPpRWlIF1IkBqkKuupBJd640.jpg\",srcSet:\"https://framerusercontent.com/images/diLSPpRWlIF1IkBqkKuupBJd640.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/diLSPpRWlIF1IkBqkKuupBJd640.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/diLSPpRWlIF1IkBqkKuupBJd640.jpg 2000w\",style:{aspectRatio:\"2000 / 1125\"},width:\"1000\"}),/*#__PURE__*/a(\"h4\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2.\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"Stories\"}),\" \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Klasick\\xe1 Story\"})]}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ve\u013Ekos\u0165:\"}),\" 1080 \\xd7 1920 px\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pomer str\\xe1n:\"}),\" 9 : 16\"]})})]}),/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pre\u010Do pr\\xe1ve takto?\"}),/*#__PURE__*/e(\"br\",{}),\"Stories s\\xfa zobrazovan\\xe9 na cel\\xfa v\\xfd\u0161ku mobilu. Vyhnite sa v\u0161ak umiest\u0148ovaniu d\\xf4le\u017Eit\\xfdch prvkov do vrchnej a spodnej \u010Dasti (cca 250 px hore a dole), preto\u017Ee tam m\\xf4\u017Eu by\u0165 prekr\\xfdvan\\xe9 menom profilu, textom \u010Di in\\xfdmi ikonami.\"]}),/*#__PURE__*/a(\"blockquote\",{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Extra tip:\"})}),/*#__PURE__*/e(\"p\",{children:\"Pravideln\\xe9 storky udr\u017Euj\\xfa va\u0161ich sledovate\u013Eov v obraze. M\\xf4\u017Eete prid\\xe1va\u0165 ankety, ot\\xe1zky, kv\\xedzy \u2013 v\u0161etko pre lep\u0161ie zapojenie (engagement) a priamu komunik\\xe1ciu.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. 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Vizu\\xe1lna identita\"})}),/*#__PURE__*/e(\"p\",{children:\"Zah\u0155\u0148a v\u0161etky vizu\\xe1lne prvky, ktor\\xe9 firma pou\u017E\\xedva na prezent\\xe1ciu \u2013 od loga, cez paletu farieb a\u017E po dizajn webov\\xfdch str\\xe1nok \u010Di obalov produktov.\"}),/*#__PURE__*/a(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Logo\"}),\" \u2013 logo je z\\xe1kladn\\xfdm vizu\\xe1lnym prvkom, ktor\\xfd reprezentuje va\u0161u firmu. Malo by by\u0165 jednoduch\\xe9, zapam\\xe4tate\u013En\\xe9 a malo by reflektova\u0165 z\\xe1kladn\\xe9 hodnoty va\u0161ej spolo\u010Dnosti.\"]}),/*#__PURE__*/a(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Farby\"}),\" \u2013 farebn\\xe1 paleta m\\xe1 obrovsk\\xfd vplyv na to, ako v\\xe1s vn\\xedmaj\\xfa z\\xe1kazn\\xedci. Farby vyvol\\xe1vaj\\xfa r\\xf4zne em\\xf3cie a mali by by\u0165 vybran\\xe9 tak, aby zaujali ka\u017Ed\\xe9ho.\"]}),/*#__PURE__*/a(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Typografia\"}),\" \u2013 p\\xedsmo, ktor\\xe9 pou\u017E\\xedvate vo svojich marketingov\\xfdch materi\\xe1loch a komunik\\xe1cii, je tie\u017E d\\xf4le\u017Eit\\xfdm aspektom firemnej identity. Malo by by\u0165 konzistentn\\xe9 a prispieva\u0165 k celkov\\xe9mu \u0161t\\xfdlu zna\u010Dky.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Korpor\\xe1tne hodnoty a filozofia\"})}),/*#__PURE__*/e(\"p\",{children:\"Firemn\\xe1 identita ide ove\u013Ea hlb\u0161ie ako len vizu\\xe1lne prvky. Zah\u0155\u0148a aj hodnoty a filozofiu, ktor\\xfdmi sa firma riadi. Tieto hodnoty definuj\\xfa, \u010Do firma reprezentuje, \u010Do je pre \u0148u d\\xf4le\u017Eit\\xe9 a ako sa spr\\xe1va k svojim z\\xe1kazn\\xedkom, zamestnancom a spolo\u010Dnosti ako celku.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pr\\xedklad: \"}),\"Ak sa napr\\xedklad zameriavate na udr\u017Eate\u013Enos\u0165, mali by ste tieto hodnoty preukazova\u0165 nielen v komunik\\xe1cii, ale aj v ka\u017Edodennej praxi \u2013 napr\\xedklad vo v\\xfdbere ekologick\\xfdch materi\\xe1lov alebo podpore ekologick\\xfdch iniciat\\xedv.\"]})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. T\\xf3n komunik\\xe1cie\"})}),/*#__PURE__*/e(\"p\",{children:\"T\\xf3n komunik\\xe1cie zah\u0155\u0148a jazyk, ktor\\xfd pou\u017E\\xedvate vo svojich marketingov\\xfdch materi\\xe1loch, e-mailoch \u010Di pr\\xedspevkoch na soci\\xe1lnych m\\xe9di\\xe1ch. 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V tejto cenovej hladine sa u\u017E be\u017Ene po\u010D\\xedta s pokro\u010Dilej\u0161\\xedmi funkciami, kvalitnej\u0161\\xedm UX a personalizovan\\xfdm dizajnom.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Komplexn\\xe9 projekty a e-commerce platformy:\"}),/*#__PURE__*/e(\"br\",{}),\"Ak potrebujete robustn\\xfd e-shop s pokro\u010Dil\\xfdmi integr\\xe1ciami, automatiz\\xe1ciami a \u0161pi\u010Dkov\\xfdm dizajnom na mieru, cena sa m\\xf4\u017Ee pohybova\u0165 omnoho vy\u0161\u0161ie. Tento typ projektov zah\u0155\u0148a aj intenz\\xedvnu konzult\\xe1ciu, d\\xf4sledn\\xe9 pl\\xe1novanie a prepracovan\\xfd marketingov\\xfd pr\\xedstup.\"]})})]}),/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ide len o na\u0161e orienta\u010Dn\\xe9 ceny.\"}),\" Jasn\\xe9, \u017Ee niekde dostanete ponuku aj za 200 \u20AC. 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A ak nie\u010Do nevyjde na prv\\xfd pokus, dod\\xe1vate\u013E to cel\\xe9 prech\\xe1dza znova, \u010Do s\\xfa \u010Fal\u0161ie hodiny. Ak to spo\u010D\\xedtame, pri \\xfaplne ni\u017E\u0161\\xedch hodin\\xe1ch (okolo 20) sa dostaneme na cca 400 \u20AC a aj to pri minim\\xe1lnej hodinovke. Preto nie je re\\xe1lne \u010Daka\u0165, \u017Ee za 200 \u20AC dostanete kvalitn\\xfd a plnohodnotn\\xfd web \u2013 jednoducho to nevych\\xe1dza ani \u010Dasovo, ani finan\u010Dne.\"]})}),/*#__PURE__*/e(\"h4\",{children:\"Ako z\\xedska\u0165 ide\\xe1lnu cenov\\xfa ponuku?\"}),/*#__PURE__*/a(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Definujte svoje ciele a po\u017Eiadavky:\"}),/*#__PURE__*/e(\"br\",{}),\"Bu\u010Fte \u010Do najkonkr\\xe9tnej\u0161\\xed v tom, \u010Do od nov\\xe9ho webu o\u010Dak\\xe1vate. \u010C\\xedm jasnej\u0161ie predstavy m\\xe1te, t\\xfdm presnej\u0161iu cenov\\xfa ponuku v\\xe1m dok\\xe1\u017Eeme pripravi\u0165.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Stavte na experta:\"}),/*#__PURE__*/e(\"br\",{}),\"Sk\\xfasen\\xfd t\\xedm v\\xe1m pom\\xf4\u017Ee nielen s technickou realiz\\xe1ciou, ale aj so strat\\xe9giou, obsahom, SEO a propag\\xe1ciou. V Rast Digital sa zameriavame na tvorbu \",/*#__PURE__*/e(n,{href:{hash:\":owP5YC5pl\",webPageId:\"o57gcKlnG\"},motionChild:!0,nodeId:\"DtW8hGBcs\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"webov, ktor\\xe9 re\\xe1lne prin\\xe1\u0161aj\\xfa v\\xfdsledky\"})}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"P\\xfdtajte sa:\"}),/*#__PURE__*/e(\"br\",{}),\"Nebojte sa p\\xfdta\u0165 ot\\xe1zky. 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Market\\xe9ri, ktor\\xed vyu\u017E\\xedvaj\\xfa Performance Max, dosahuj\\xfa v priemere viac ako 18 % zv\\xfd\u0161enie konverzi\\xed pri podobn\\xfdch n\\xe1kladoch ako pri in\\xfdch typoch kampan\\xed.\"}),/*#__PURE__*/e(\"p\",{children:\"Do Performance Max Google najnov\u0161ie implementovalo generat\\xedvnu umel\\xfa inteligenciu, ktor\\xe1 e\u0161te viac u\u013Eah\u010Duje tvorbu vlastn\\xfdch prvkov a ich roz\u0161irovanie pomocou nieko\u013Ek\\xfdch jednoduch\\xfdch kliknut\\xed. Sta\u010D\\xed zada\u0165 adresu svojho webu a umel\\xe1 inteligencia Google sa za\u010Dne u\u010Di\u0165 o va\u0161ej zna\u010Dke s cie\u013Eom vytvori\u0165 text a \u010Fal\u0161ie relevantn\\xe9 prvky pre kampa\u0148. Navy\u0161e v\\xe1m poskytne nov\\xe9 obr\\xe1zky, ktor\\xe9 s\\xfa vytvoren\\xe9 \u0161peci\\xe1lne pre va\u0161u zna\u010Dku a pom\\xf4\u017Eu v\\xe1m vynikn\\xfa\u0165 pred z\\xe1kazn\\xedkmi vo viacer\\xfdch form\\xe1toch.\"}),/*#__PURE__*/e(\"p\",{children:\"T\\xe1to funkcia bude tie\u017E dostupn\\xe1 prostredn\\xedctvom nov\\xe9ho konverza\u010Dn\\xe9ho prostredia v r\\xe1mci slu\u017Eby Google Ads.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"448\",src:\"https://framerusercontent.com/images/fXnJtQfVSEPJzNV9yYJdMFezReI.png\",srcSet:\"https://framerusercontent.com/images/fXnJtQfVSEPJzNV9yYJdMFezReI.png?scale-down-to=512 512w,https://framerusercontent.com/images/fXnJtQfVSEPJzNV9yYJdMFezReI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/fXnJtQfVSEPJzNV9yYJdMFezReI.png 1339w\",style:{aspectRatio:\"1339 / 896\"},width:\"669\"}),/*#__PURE__*/e(\"h4\",{children:\"Nov\\xe9 miesta pre reklamu?\"}),/*#__PURE__*/e(\"p\",{children:\"Na konferencii Google I/O boli ozn\\xe1men\\xe9 prich\\xe1dzaj\\xface generat\\xedvne schopnosti umelej inteligencie v klasickom vyh\u013Ead\\xe1van\\xed Google. To sprav\\xed Google Search inteligentnej\u0161\\xedm a jednoduch\u0161\\xedm na pou\u017E\\xedvanie. S v\\xfdvojom Google Search sa bude, samozrejme, vyv\\xedja\u0165 aj bud\\xfacnos\u0165 reklamy \u2013 prinesie viac pr\\xedle\u017Eitost\\xed na rast v\\xe1\u0161ho podnikania a prezent\\xe1ciu zna\u010Dky.\"}),/*#__PURE__*/e(\"p\",{children:\"Na konferencii Google uk\\xe1zalo, ako sa reklamy zobrazia nad a pod touto novou funkcionalitou. V nasleduj\\xfacich mesiacoch bude Google \u010Falej experimentova\u0165 s reklamami vo vyh\u013Ead\\xe1van\\xed a n\\xe1kupoch. Budeme tie\u017E svedkami experimentov s nov\\xfdmi form\\xe1tmi, ktor\\xe9 vyu\u017E\\xedvaj\\xfa generat\\xedvnu umel\\xfa inteligenciu, aby vytv\\xe1rali relevantn\\xe9 a kvalitn\\xe9 v\\xfdsledky vyh\u013Ead\\xe1vania \u010Di reklamy.\"}),/*#__PURE__*/e(\"p\",{children:\"Napr\\xedklad, ak niekto vyh\u013Ead\\xe1va \u201Eoutdoorov\\xe9 aktivity na Maui\u201C a potom z\\xfa\u017Ei h\u013Eadanie na \u201Eaktivity pre deti\u201C a \u201Esurfovanie\u201C, m\\xf4\u017Ee sa mu zobrazi\u0165 \\xfaplne prisp\\xf4soben\\xe1 reklama pre cestovn\\xfa zna\u010Dku, ktor\\xe1 propaguje lekcie surfovania pre deti.\"}),/*#__PURE__*/e(\"p\",{children:\"Google v\u0161ak na z\\xe1ver podot\\xfdka, \u017Ee sa zav\\xe4zuje k transparentnosti a odli\u0161ovaniu rekl\\xe1m od organick\\xfdch v\\xfdsledkov vyh\u013Ead\\xe1vania. A teda, ke\u010F sa zobrazia reklamy vo vyh\u013Ead\\xe1van\\xed, bud\\xfa st\\xe1le obsahova\u0165 jasn\\xe9 a transparentn\\xe9 ozna\u010Denie reklamy s ozna\u010Den\\xedm \u201ESponzorovan\\xe9\u201C \u010Diernym textom. Jedna vec je ist\\xe1 \u2013 reklama nesp\\xed a aj \u010Fal\u0161\\xed rok m\\xf4\u017Eeme o\u010Dak\\xe1va\u0165 mnoho noviniek a vylep\u0161en\\xed, ktor\\xe9 maj\\xfa market\\xe9rom zjednodu\u0161i\u0165 \u017Eivot. Ako to bude fungova\u0165, uvid\\xedme u\u017E \u010Doskoro.\"}),/*#__PURE__*/e(\"p\",{children:\"Ak v\\xe1s zauj\\xedma, o \u010Dom v\u0161etkom bola konferencia Google Marketing Live Keynote, m\\xf4\u017Eete si ju pozrie\u0165 tu:\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:a=>/*#__PURE__*/e(i,{...a,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=IoMWV4tEWMc\"})})})]});export const richText18=/*#__PURE__*/e(t.Fragment,{children:/*#__PURE__*/a(\"p\",{children:[\"\uD83D\uDC49\uD83C\uDFFC PPC reklama pre rast v\\xe1\u0161ho podnikania?\",/*#__PURE__*/e(\"br\",{}),\"\uD83D\uDC49\uD83C\uDFFC 5 d\\xf4vodov pre\u010Do potrebujete odborn\\xedka na PPC\",/*#__PURE__*/e(\"br\",{}),\"\uD83D\uDC49\uD83C\uDFFC Ako ma\u0165 konkuren\u010Dn\\xfa v\\xfdhodu?\"]})});export const richText19=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Nastavenie a spr\\xe1va PPC online reklamy je pre mnoh\\xfdch klientov sp\\xe1jan\\xe1 s jednoduchou \u010Dinnos\u0165ou. Tento n\\xe1zor podporil aj fakt, \u017Ee Google postupne zjednodu\u0161uje svoj syst\\xe9m, kde sta\u010D\\xed vyklika\u0165 p\\xe1r nastaven\\xed a online reklama je na svete.\"}),/*#__PURE__*/e(\"p\",{children:\"Pre\u010Do teda vyh\u013Eada\u0165 pomoc odborn\\xedkov na PPC reklamu? V tomto \u010Dl\\xe1nku sa do\u010D\\xedtate, ak\\xe9 s\\xfa hlavn\\xe9 v\\xfdhody spolupr\\xe1ce s odborn\\xedkom \u010Di marketingovou agent\\xfarou a pre\u010Do \u201Evyklik\\xe1vanie reklamy\u201C na vlastn\\xfa p\\xe4s\u0165 m\\xf4\u017Ee by\u0165 v skuto\u010Dnosti drah\\xfd experiment.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"256\",src:\"https://framerusercontent.com/images/1HPYPVqIQf01MaSYBivxap1tNsE.png\",srcSet:\"https://framerusercontent.com/images/1HPYPVqIQf01MaSYBivxap1tNsE.png?scale-down-to=512 512w,https://framerusercontent.com/images/1HPYPVqIQf01MaSYBivxap1tNsE.png 1024w\",style:{aspectRatio:\"1024 / 512\"},width:\"512\"}),/*#__PURE__*/e(\"h4\",{children:\"1. U\u0161etr\\xedte \u010Das aj peniaze\"}),/*#__PURE__*/e(\"p\",{children:\"Ak sa nepohybujete vo svete online marketingu, po\u010D\\xedtajte s t\\xfdm, \u017Ee na za\u010Diatku budete musie\u0165 investova\u0165 \u010Das do pochopenia z\\xe1kladn\\xfdch pojmov, ako s\\xfa impresie, konverzie, CPC, CTR a \u010Fal\u0161ie. Okrem toho si budete musie\u0165 osvoji\u0165, ako funguje reklamn\\xe1 platforma Google Ads. Aj ke\u010F sa zd\\xe1, \u017Ee sta\u010D\\xed vyklika\u0165 p\\xe1r nastaven\\xed, pod povrchom je ove\u013Ea viac.\"}),/*#__PURE__*/e(\"p\",{children:\"Nastavenie Google PPC reklamy bez premyslenia m\\xf4\u017Ee sp\\xf4sobi\u0165, \u017Ee reklamy bud\\xfa s\\xedce fungova\u0165, no neprines\\xfa \u017Eiadne v\\xfdsledky alebo zasiahnete nespr\\xe1vnu cie\u013Eov\\xfa skupinu, \u010D\\xedm vyhod\\xedte peniaze zbyto\u010Dne. Premyslenie spr\\xe1vnej komunika\u010Dnej strat\\xe9gie a zacielenie na konkr\\xe9tnu skupinu \u013Eud\\xed v\\xe1m pom\\xf4\u017Ee generova\u0165 lep\u0161ie v\\xfdsledky.\"}),/*#__PURE__*/e(\"p\",{children:\"Samozrejme, m\\xf4\u017Eete zvoli\u0165 strat\\xe9giu pokusu a omylu, ktor\\xe1 v\\xe1s najlep\u0161ie nau\u010D\\xed, \u010Do funguje. Ak v\u0161ak nem\\xe1te \u010Das ani financie na mesiace testovania, odpor\\xfa\u010Dame obr\\xe1ti\u0165 sa na odborn\\xedkov, ktor\\xed u\u017E t\\xfato f\\xe1zu maj\\xfa za sebou.\"}),/*#__PURE__*/e(\"h4\",{children:\"2. Vyu\u017Eite sk\\xfasenosti a odbornos\u0165\"}),/*#__PURE__*/e(\"p\",{children:\"Odborn\\xedci z agent\\xfar a freelanceri maj\\xfa sk\\xfasenosti s mnoh\\xfdmi \\xfaspe\u0161ne nastaven\\xfdmi PPC reklamami v r\\xf4znych odvetviach. Google Ads pon\\xfaka \u0161irok\\xfa \u0161k\\xe1lu mo\u017Enost\\xed, vr\\xe1tane:\"}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reklamy vo vyh\u013Ead\\xe1van\\xed\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Displayov\\xe9 kampane\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Video kampane\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Performance Max kampane\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Smart kampane\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Discovery kampane a in\\xe9\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Aby ste z t\\xfdchto druhov rekl\\xe1m profitovali, je potrebn\\xe9 ich spr\\xe1vne nastavi\u0165. Odborn\\xedci v\\xe1m pom\\xf4\u017Eu vybra\u0165 ten typ kampane, ktor\\xfd skuto\u010Dne potrebujete, \u010Di u\u017E ide o predaj produktov na e-shope, propag\\xe1ciu va\u0161ich slu\u017Eieb, alebo zv\\xfd\u0161enie po\u010Dtu potenci\\xe1lnych z\\xe1kazn\\xedkov.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"332\",src:\"https://framerusercontent.com/images/ydcYMeEC9hTNCKGPlHVKS81x29Y.png\",srcSet:\"https://framerusercontent.com/images/ydcYMeEC9hTNCKGPlHVKS81x29Y.png?scale-down-to=512 512w,https://framerusercontent.com/images/ydcYMeEC9hTNCKGPlHVKS81x29Y.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ydcYMeEC9hTNCKGPlHVKS81x29Y.png 1536w\",style:{aspectRatio:\"1536 / 664\"},width:\"768\"}),/*#__PURE__*/e(\"h4\",{children:\"3. Z\\xedskate \u0161tatistiky a n\\xe1vrhy na zlep\u0161enie\"}),/*#__PURE__*/e(\"p\",{children:\"Freelanceri \u010Di agent\\xfary zvykn\\xfa pravidelne poskytova\u0165 reporty s koment\\xe1rmi a vysvetleniami, ako sa kampaniam dar\\xed. Spo\u013Eahliv\\xed odborn\\xedci v\\xe1m poskytn\\xfa jasn\\xe9 a zrozumite\u013En\\xe9 vysvetlenie, \u010Do sa deje vo va\u0161ich kampaniach a ak\\xfd \u010Fal\u0161\\xed krok je vhodn\\xfd.\"}),/*#__PURE__*/e(\"p\",{children:\"Zatia\u013E \u010Do sa sami m\\xf4\u017Eete tr\\xe1pi\u0165 nad n\\xedzkymi predajmi alebo ako zv\\xfd\u0161i\u0165 CTR, odborn\\xedci v\\xe1m pon\\xfaknu re\\xe1lne rie\u0161enia a n\\xe1vrhy na \u010Fal\u0161\\xed postup. Budete ma\u0165 v\u017Edy preh\u013Ead o svojich invest\\xedci\\xe1ch a v\\xfdsledkoch.\"}),/*#__PURE__*/e(\"h4\",{children:\"4. Zabezpe\u010Dte si konkuren\u010Dn\\xfa v\\xfdhodu\"}),/*#__PURE__*/e(\"p\",{children:\"Ka\u017Ed\\xfd z n\\xe1s chce by\u0165 l\\xeddrom na trhu a PPC Google reklama v\\xe1m m\\xf4\u017Ee prinies\u0165 v\\xfdhody, ktor\\xe9 v\\xe1s predbehn\\xfa pred konkurenciou. Vyu\u017Eite mo\u017Enosti ako:\"}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Povedomie o zna\u010Dke\"}),\" \u2013 Dajte o sebe vedie\u0165 potenci\\xe1lnym z\\xe1kazn\\xedkom.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cielenie na \u0161pecifick\\xe9 publikum\"}),\" \u2013 Uk\\xe1\u017Ete svoju reklamu len \u013Eu\u010Fom, ktor\\xed maj\\xfa o v\\xe1\u0161 produkt z\\xe1ujem.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Konkuren\u010Dn\\xe1 v\\xfdhoda\"}),\" \u2013 Nenechajte sa predbehn\\xfa\u0165 konkurenciou.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Efekt\\xedvnej\u0161\\xed marketing\"}),\" \u2013 PPC reklama umo\u017E\u0148uje plati\u0165 len za re\\xe1lne vykonan\\xe9 akcie, \u010D\\xedm z\\xedskate v\\xe4\u010D\u0161iu kontrolu nad svojim rozpo\u010Dtom.\"]})})]}),/*#__PURE__*/e(\"h4\",{children:\"5. \\xdaspe\u0161n\\xe1 PPC reklama nie je len o PPC\"}),/*#__PURE__*/e(\"p\",{children:\"Na \\xfaspech reklamy nesta\u010D\\xed ju len dobre nastavi\u0165. PPC reklama funguje v tandeme s in\\xfdmi faktormi, ako je kvalita produktov\\xfdch str\\xe1nok, r\\xfdchlos\u0165 webu, funk\u010Dnos\u0165 n\\xe1kupn\\xe9ho procesu, pr\\xedtomnos\u0165 na soci\\xe1lnych sie\u0165ach a \u010Fal\u0161ie.\"}),/*#__PURE__*/e(\"p\",{children:\"Ak m\\xe1te vysok\\xfd po\u010Det preklikov, ale m\\xe1lo \u013Eud\\xed re\\xe1lne nakupuje, odborn\\xedci vedia, \u017Ee reklama nie je jedin\\xfdm k\u013E\\xfa\u010Dom k \\xfaspechu. Zoh\u013Eadnenie \u010Fal\u0161\\xedch faktorov je nevyhnutn\\xe9 pre dosiahnutie o\u010Dak\\xe1van\\xfdch v\\xfdsledkov.\"}),/*#__PURE__*/e(\"p\",{children:\"D\\xf4vodov, pre\u010Do investova\u0165 do Google PPC reklamy, je teda mnoho. Ide o jednu z najkvalitnej\u0161\\xedch foriem online reklamy, a pri spr\\xe1vnom nastaven\\xed m\\xf4\u017Ee fungova\u0165 aj pre v\\xe1s. Chcete vedie\u0165 viac? Nap\\xed\u0161te n\\xe1m alebo zavolajte a radi v\\xe1m porad\\xedme, ako \\xfaspe\u0161ne na\u0161tartova\u0165 v\\xe1\u0161 digit\\xe1lny marketing!\"})]});export const richText20=/*#__PURE__*/e(t.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Ku d\u0148u \u017Eien sme si pripravili kr\\xe1tky preh\u013Ead \\xfaspe\u0161n\\xfdch \u017Eien, ktor\\xe9 dosiahli pozoruhodn\\xe9 \\xfaspechy v digit\\xe1lnom marketingu. Nechajte sa nimi in\u0161pirova\u0165! \uD83D\uDC90\"})});export const richText21=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Pred dvadsiatimi rokmi by bola predstava \u017Eeny na riadiacej poz\\xedcii v marketingovom svete pova\u017Eovan\\xe1 za nie\u010Do nezvy\u010Dajn\\xe9. Av\u0161ak dnes, v\u010Faka zmen\\xe1m vo vn\\xedman\\xed rodovej rovnosti, m\\xf4\u017Eeme s hrdos\u0165ou hovori\u0165 o \u017Een\\xe1ch, ktor\\xe9 svojou pr\\xe1cou formuj\\xfa marketingov\\xfd priemysel. Po\u010Fme si spolu pripomen\\xfa\u0165 niektor\\xe9 z naj\\xfaspe\u0161nej\u0161\\xedch osobnost\\xed, a to nielen zo svetov\\xe9ho, ale aj slovensk\\xe9ho marketingov\\xe9ho prostredia.\"}),/*#__PURE__*/e(\"h4\",{children:\"1. Dara Treseder\"}),/*#__PURE__*/a(\"p\",{children:[\"Dara Treseder je jednou z najvplyvnej\u0161\\xedch osobnost\\xed v marketingu. V roku 2021 z\\xedskala 1. miesto v rebr\\xed\u010Dku \",/*#__PURE__*/e(\"strong\",{children:\"Najvplyvnej\u0161\\xedch marketingov\\xfdch riadite\u013Eov\"}),\" pod\u013Ea magaz\\xednu \",/*#__PURE__*/e(\"em\",{children:\"Forbes\"}),\". P\\xf4sobila ako riadite\u013Eka v spolo\u010Dnostiach Apple a GE Ventures, a v s\\xfa\u010Dasnosti je riadite\u013Ekou marketingu pre spolo\u010Dnos\u0165 \",/*#__PURE__*/e(\"strong\",{children:\"Autodesk\"}),\", ktor\\xe1 je l\\xeddrom v oblasti 3D dizajnu a technol\\xf3gi\\xed. Dara na svojom Instagrame, kde m\\xe1 viac ako 369 tis\\xedc sledovate\u013Eov, \u010Dasto poukazuje na probl\\xe9my, ktor\\xfdm \u010Delia \u017Eeny tmavej pleti, a akt\\xedvne sa sna\u017E\\xed o zlep\u0161enie rovnosti v pracovnom prostred\\xed.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"289\",src:\"https://framerusercontent.com/images/oyYDwsPltimXs48T2UJt53k3NQ.png\",srcSet:\"https://framerusercontent.com/images/oyYDwsPltimXs48T2UJt53k3NQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/oyYDwsPltimXs48T2UJt53k3NQ.png 867w\",style:{aspectRatio:\"867 / 578\"},width:\"433\"}),/*#__PURE__*/e(\"h4\",{children:\"2. Bettina Fetzer\"}),/*#__PURE__*/a(\"p\",{children:[\"Bettina Fetzer, marketingov\\xe1 riadite\u013Eka spolo\u010Dnosti \",/*#__PURE__*/e(\"strong\",{children:\"Mercedes-Benz\"}),\", st\\xe1la za zaveden\\xedm luxusu ako k\u013E\\xfa\u010Dov\\xe9ho prvku v komunik\\xe1cii tejto zna\u010Dky. V roku 2018 sa stala najmlad\u0161ou viceprezidentkou marketingu v hist\\xf3rii firmy a prvou \u017Eenou na tejto poz\\xedcii. Jej pr\\xe1ca na glob\\xe1lnych marketingov\\xfdch kampaniach z\\xedskala mnoh\\xe9 ocenenia, vr\\xe1tane \",/*#__PURE__*/e(\"strong\",{children:\"Clio Awards\"}),\". Jej sk\\xfasenosti v oblasti riadenia zna\u010Diek a digit\\xe1lneho marketingu prispievaj\\xfa k tomu, \u017Ee Mercedes-Benz je pova\u017Eovan\\xfd za symbol luxusu a kvality.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"237\",src:\"https://framerusercontent.com/images/iYc3eid1VMLYdWQxMToIJFCNdqc.png\",srcSet:\"https://framerusercontent.com/images/iYc3eid1VMLYdWQxMToIJFCNdqc.png?scale-down-to=512 512w,https://framerusercontent.com/images/iYc3eid1VMLYdWQxMToIJFCNdqc.png 792w\",style:{aspectRatio:\"792 / 475\"},width:\"396\"}),/*#__PURE__*/a(\"h4\",{children:[/*#__PURE__*/e(\"br\",{}),\"3. Shama Hyder\"]}),/*#__PURE__*/a(\"p\",{children:[\"Shama Hyder je zakladate\u013Ekou a gener\\xe1lnou riadite\u013Ekou glob\\xe1lnej marketingovej a PR agent\\xfary \",/*#__PURE__*/e(\"strong\",{children:\"Zen Media Group\"}),\", ktor\\xe1 sa \u0161pecializuje na B2B. Shama je autorkou dvoch bestsellerov: \",/*#__PURE__*/e(\"em\",{children:\"The Zen of Social Media Marketing\"}),\" a \",/*#__PURE__*/e(\"em\",{children:\"Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age\"}),\". Je pova\u017Eovan\\xe1 za jednu z najvplyvnej\u0161\\xedch \u017Eien v technologickom priemysle a z\\xedskala ocenenie \",/*#__PURE__*/e(\"em\",{children:\"30 pod 30\"}),\" od \u010Dasopisu Forbes.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"360\",src:\"https://framerusercontent.com/images/Yqw48sxEH34IHX4sW09RE7ZPlXg.png\",srcSet:\"https://framerusercontent.com/images/Yqw48sxEH34IHX4sW09RE7ZPlXg.png?scale-down-to=512 512w,https://framerusercontent.com/images/Yqw48sxEH34IHX4sW09RE7ZPlXg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Yqw48sxEH34IHX4sW09RE7ZPlXg.png 1080w\",style:{aspectRatio:\"1080 / 720\"},width:\"540\"}),/*#__PURE__*/e(\"h4\",{children:\"4. 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Po\u010Fme sa pozrie\u0165, \u010Do v\u0161etko Hubspot pon\\xfaka a ak\\xe9 novinky priniesol vo svete tvorby webov\\xfdch str\\xe1nok.\"]}),/*#__PURE__*/e(\"h4\",{children:\"\u010Co v\u0161etko Hubspot obsahuje? \uD83E\uDD14\"}),/*#__PURE__*/e(\"p\",{children:\"Hubspot poskytuje \u0161irok\\xfa \u0161k\\xe1lu n\\xe1strojov, vr\\xe1tane:\"}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"E-mail marketingu\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tvorby landing pages\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Blogovania\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Analytiky\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Spr\\xe1vy soci\\xe1lnych m\\xe9di\\xed\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"PPC rekl\\xe1m\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Formul\\xe1rov\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pop-up okien\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u2026a mnoho \u010Fal\u0161ieho\"})})]}),/*#__PURE__*/a(\"p\",{children:[\"Nehovoriac o tom, \u017Ee toto v\u0161etko je podlo\u017Een\\xe9 n\\xe1strojmi pre \",/*#__PURE__*/e(\"strong\",{children:\"automatiz\\xe1ciu\"}),\" ako aj vy\u0161\u0161ie zmie\u0148ovan\\xfdm \",/*#__PURE__*/e(\"strong\",{children:\"CRM syst\\xe9mom\"}),\" pre spr\\xe1vu kontaktov.\\xa0U\u017E dlh\u0161iu dobu Hubspot pon\\xfakal mo\u017Enosti, ktor\\xe9 sa pribli\u017Eovali CMS n\\xe1strojom pre tvorbu webov zadarmo. Av\u0161ak len funkciami a nie tak \\xfaplne zadarmo ale pri najlep\u0161om za desiatky eur, vo vy\u0161\u0161\\xedch verzi\\xe1ch u\u017E stovky.\"]}),/*#__PURE__*/a(\"p\",{children:[\"Len ned\\xe1vno ohl\\xe1sili \u010Fal\u0161ie CMS funkcie, v\u010Faka ktor\\xfdm ich klienti mohli mimo marketingu na HS platforme spravova\u0165 aj vlastn\\xfd web. \u010Eal\u0161\\xed v\\xfdvoj nastal za\u010Diatkom tohto roku pridan\\xedm platobn\\xfdch funkci\\xed (zatia\u013E v US) a teda vidie\u0165 ich snahu ukroji\u0165 si taktie\u017E z kol\\xe1\u010Da e-commerce sektoru.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"225\",src:\"https://framerusercontent.com/images/dw7ncRPhnqUPBdyx2AaQnMH8o.png\",srcSet:\"https://framerusercontent.com/images/dw7ncRPhnqUPBdyx2AaQnMH8o.png?scale-down-to=512 512w,https://framerusercontent.com/images/dw7ncRPhnqUPBdyx2AaQnMH8o.png 800w\",style:{aspectRatio:\"800 / 450\"},width:\"400\"}),/*#__PURE__*/e(\"h4\",{children:\"FREE web builder\"}),/*#__PURE__*/e(\"p\",{children:\"V\u010Dera v\u0161ak Hubspot spravil \u010Fal\u0161\\xed ve\u013Ek\\xfd krok, ke\u010F vydal svoj web builder v bezplatnej forme \u2013 pou\u017E\\xedvatelia tak m\\xf4\u017Eu hostova\u0165, tvori\u0165 a spravova\u0165 svoj web zadarmo. Takzvan\\xfd drag-and-drop editor umo\u017E\u0148uje budova\u0165 webov\\xe9 str\\xe1nky aj t\\xfdm, ktor\\xed nemaj\\xfa znalos\u0165 k\\xf3dovania a chc\\xfa si tak svoj web skr\\xe1tka \u201Evyklika\u0165\u201C, no st\\xe1le z\\xedska\u0165 kvalitn\\xfd v\\xfdsledok a priebe\u017Ene si ho jednoducho spravova\u0165. Pou\u017E\\xedvatelia sa m\\xf4\u017Eu te\u0161i\u0165 aj na spo\u013Eahliv\\xfd a r\\xfdchly hosting, ako aj bezplatn\\xe9 verzie niektor\\xfdch marketingov\\xfdch n\\xe1strojov, ktor\\xe9 s\\xfa spomenut\\xe9 vy\u0161\u0161ie.\"}),/*#__PURE__*/e(\"p\",{children:\"Hubspot sa t\\xfdmto krokom stavia do poz\\xedcie konkurenta in\\xfdm bezplatn\\xfdm n\\xe1strojom na trhu a m\\xf4\u017Ee zauja\u0165 hlavne t\\xfdch, ktor\\xed maj\\xfa \u0165a\u017Ekosti s nastavovan\\xedm hostingu \u010Di platforiem ako WordPress a podobne. \\xdastredn\\xfdm bodom a l\\xe1kadlom je teda \u010Do najv\\xe4\u010D\u0161ia jednoduchos\u0165 a pr\\xedvetivos\u0165 pre za\u010Diato\u010Dn\\xedkov.\"}),/*#__PURE__*/e(\"h4\",{children:\"N\\xe1\u0161 n\\xe1zor?\"}),/*#__PURE__*/e(\"p\",{children:\"Hubspot CMS (web builder) je vynikaj\\xfacou alternat\\xedvou, av\u0161ak tie\u017E nie je bez riz\\xedk. Ak potrebujete vyklika\u0165 jednoduch\\xfd, no dobre vyzeraj\\xfaci web a ma\u0165 ho okam\u017Eite napojen\\xfd na viacer\\xe9 marketingov\\xe9 n\\xe1stroje (napr\\xedklad e-mail marketing), kvalitn\\xfd CRM syst\\xe9m a nestr\\xe1vi\u0165 pri tom ve\u013Ea \u010Dasu, Hubspot je pre v\\xe1s.\"}),/*#__PURE__*/e(\"p\",{children:\"Je v\u0161ak d\\xf4le\u017Eit\\xe9 myslie\u0165 na dlhodob\\xe9 ciele a funkcie, ktor\\xe9 od webu o\u010Dak\\xe1vate teraz alebo v bud\\xfacnosti. Ak potrebujete jednoduch\\xfd, nekomplikovan\\xfd web, maxim\\xe1lne s formul\\xe1rom, Google mapou a podobne, Hubspot spln\\xed va\u0161e potreby. V pr\\xedpade, \u017Ee budete potrebova\u0165 viac, je potrebn\\xe9 da\u0165 si pozor a zv\\xe1\u017Ei\u0165 konkurenciu \u2013 vy\u0161\u0161ie verzie Hubspot web buildera u\u017E nie\u010Do stoja. Konkr\\xe9tne je to 23\u20AC/mesiac. Ak potrebujete e\u0161te viac funkci\\xed, ceny m\\xf4\u017Eu r\\xe1s\u0165 a\u017E do stoviek eur mesa\u010Dne.\"}),/*#__PURE__*/a(\"p\",{children:[\"Pre kompletn\\xe9 inform\\xe1cie v\\xe1m odpor\\xfa\u010Dame podrobne si pre\u0161tudova\u0165 str\\xe1nku s \",/*#__PURE__*/e(n,{href:\"https://www.hubspot.com/pricing/crm\",motionChild:!0,nodeId:\"DtW8hGBcs\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"cenami Hubspotu\"})}),\" (nezabudnite sa preklikn\\xfa\u0165 na sekciu CMS).\"]}),/*#__PURE__*/e(\"h3\",{children:\"Ako za\u010Da\u0165 budova\u0165 web na Hubspote?\"}),/*#__PURE__*/e(\"p\",{children:\"Odpor\\xfa\u010Dame v\\xe1m toto kr\\xe1tke video, ktor\\xe9 predstav\\xed \\xfapln\\xe9 z\\xe1klady \u2013 ako si vybra\u0165 webov\\xfa \u0161abl\\xf3nu, ako ju upravova\u0165 a ako optimalizova\u0165 web pre kvalitn\\xfd v\\xfdsledok:\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:a=>/*#__PURE__*/e(i,{...a,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=ECxrZtI38N4\"})})})]});export const richText24=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/a(\"p\",{children:[\"\uD83D\uDC49\uD83C\uDFFC \u010Co je lean canvas?\",/*#__PURE__*/e(\"br\",{}),\"\uD83D\uDC49\uD83C\uDFFC Ako ho vyp\u013A\u0148a\u0165?\",/*#__PURE__*/e(\"br\",{}),\"\uD83D\uDC49\uD83C\uDFFC \u0160abl\\xf3ny v \u010Dl\\xe1nku zadarmo\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"/blog/lean-canvas#lean-canvas\",motionChild:!0,nodeId:\"DtW8hGBcs\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Stiahni si free \u0161abl\\xf3nu tu\"})})})})]});export const richText25=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"UPDATE 16.1.2023:\"}),\" Aj v roku 2023 je jednou z najv\\xe4\u010D\u0161\\xedch prek\\xe1\u017Eok pre za\u010D\\xednaj\\xfacich podnikate\u013Eov preklopenie my\u0161lienky do jasn\\xe9ho a zmyslupln\\xe9ho pl\\xe1nu. Mo\u017Eno si mysl\\xedte, \u017Ee m\\xe1te perfektn\\xfd n\\xe1pad, av\u0161ak realiz\\xe1cia je u\u017E trochu probl\\xe9m. Neviete, kde za\u010Da\u0165, m\\xe1te pocit, \u017Ee je toho ve\u013Ea a st\\xe1le m\\xe1te pochybnosti o tom, \u010Di do toho \\xeds\u0165? Pr\\xe1ve \",/*#__PURE__*/e(\"strong\",{children:\"Lean Canvas\"}),\" v\\xe1m v tomto m\\xf4\u017Ee pom\\xf4c\u0165...\"]}),/*#__PURE__*/e(\"h4\",{children:\"\u010Co je to Lean Canvas a pre koho je ur\u010Den\\xfd?\"}),/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Lean canvas\"}),\" je extr\\xe9mne jednoduch\\xe1 a \u010Dasovo nen\\xe1ro\u010Dn\\xe1 met\\xf3da, ktor\\xe1 v\\xe1m pom\\xf4\u017Ee skonsolidova\u0165 my\u0161lienky na jednej A4 namiesto p\\xedsania dlh\\xe9ho business pl\\xe1nu. T\\xfato met\\xf3du vyu\u017E\\xedvame aj my v Rast Digital, ke\u010F potrebujeme u nov\\xe9ho klienta usporiada\u0165 inform\\xe1cie o tom, \u010Do sa v jeho podnikan\\xed deje a ako mu efekt\\xedvne pom\\xf4c\u0165.\"]}),/*#__PURE__*/a(\"p\",{children:[\"Lean canvas obsahuje \",/*#__PURE__*/e(\"strong\",{children:\"9 blokov\"}),\", ktor\\xe9 mapuj\\xfa najd\\xf4le\u017Eitej\u0161ie inform\\xe1cie s cie\u013Eom poskytn\\xfa\u0165 jeho tvorcovi zdrav\\xfd nadh\u013Ead, ktor\\xfd m\\xf4\u017Ee \u010Dasto pri pl\\xe1novan\\xed strati\u0165.\"]}),/*#__PURE__*/e(\"p\",{children:\"T\\xe1to met\\xf3da je ur\u010Den\\xe1 hlavne pre za\u010D\\xednaj\\xfacich podnikate\u013Eov, ktor\\xed chc\\xfa r\\xfdchlo a efekt\\xedvne zmapova\u0165 svoje my\u0161lienky a z\\xedska\u0165 jednoduch\\xfa predstavu o tom, \u010Do chc\\xfa robi\u0165 a ako. Pre ostatn\\xfdch m\\xf4\u017Ee sl\\xfa\u017Ei\u0165 na valid\\xe1ciu svojho s\\xfa\u010Dasn\\xe9ho podnikania.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"340\",src:\"https://framerusercontent.com/images/Qj5cjMfslWEtICubg4KYy1ZCKl4.png\",srcSet:\"https://framerusercontent.com/images/Qj5cjMfslWEtICubg4KYy1ZCKl4.png?scale-down-to=512 512w,https://framerusercontent.com/images/Qj5cjMfslWEtICubg4KYy1ZCKl4.png 1024w\",style:{aspectRatio:\"1024 / 680\"},width:\"512\"}),/*#__PURE__*/e(\"h4\",{children:\"9 blokov Lean Canvas\"}),/*#__PURE__*/e(\"p\",{children:\"Mo\u017Eno sa v\\xe1m prv\\xfdkr\\xe1t bude zda\u0165, \u017Ee neviete, kde v\\xf4bec za\u010Da\u0165. Odpor\\xfa\u010Dame v\u0161ak postupova\u0165 v tomto porad\\xed:\"}),/*#__PURE__*/a(\"p\",{children:[\"1.) \",/*#__PURE__*/e(\"strong\",{children:\"Probl\\xe9m\"}),\" \uD83E\uDD74\",/*#__PURE__*/e(\"br\",{}),\"Pochopenie va\u0161ich z\\xe1kazn\\xedkov je nevyhnutn\\xe9. V tejto \u010Dasti si sp\\xed\u0161ete zoznam hlavn\\xfdch probl\\xe9mov alebo potrieb, s ktor\\xfdmi sa stret\\xe1vaj\\xfa r\\xf4zne segmenty va\u0161ich z\\xe1kazn\\xedkov a ktor\\xe9 sa sna\u017E\\xedte rie\u0161i\u0165. Preto je d\\xf4le\u017Eit\\xe9 za\u010Da\u0165 t\\xfdmto blokom a nepreskakova\u0165 hne\u010F na rie\u0161enie.\"]}),/*#__PURE__*/a(\"p\",{children:[\"2.) \",/*#__PURE__*/e(\"strong\",{children:\"Segmenty z\\xe1kazn\\xedkov\"}),/*#__PURE__*/e(\"br\",{}),\"Pochopenie toho, kto s\\xfa va\u0161i z\\xe1kazn\\xedci, je \u010Fal\u0161\\xed d\\xf4le\u017Eit\\xfd krok. Nem\\xf4\u017Eete vedie\u0165, ak\\xe9 s\\xfa ich probl\\xe9my, ak neviete, kto t\\xedto \u013Eudia s\\xfa. V sekcii \",/*#__PURE__*/e(\"em\",{children:\"Customer segments\"}),\" si zap\\xed\u0161te, kto spad\\xe1 do v\\xe1\u0161ho cie\u013Eov\\xe9ho publika. Va\u0161i z\\xe1kazn\\xedci a ich probl\\xe9my s\\xfa prepojen\\xe9, tak\u017Ee tento blok budete pravdepodobne rie\u0161i\u0165 naraz spolu s prv\\xfdm blokom.\"]}),/*#__PURE__*/a(\"p\",{children:[\"3.) \",/*#__PURE__*/e(\"strong\",{children:\"Unik\\xe1tna hodnota\"}),\" \uD83E\uDD14\",/*#__PURE__*/e(\"br\",{}),\"Tento blok sa nach\\xe1dza v strede Lean Canvas, preto\u017Ee je jadrom va\u0161ej ponuky. Definuje unik\\xe1tnu hodnotu, ktor\\xfa v\\xe1\u0161 podnik poskytuje. Mus\\xedte sa zamyslie\u0165 nad t\\xfdm, \u010D\\xedm sa va\u0161a zna\u010Dka, produkt alebo slu\u017Eba l\\xed\u0161i od ostatn\\xfdch, ktor\\xed rie\u0161ia rovnak\\xe9 probl\\xe9my. U\u017Eito\u010Dn\\xe9 je aj pomenova\u0165 \u201Ehigh level concept\u201C \u2013 jednoduch\\xfd sp\\xf4sob, ako vysvetli\u0165 v\\xe1\u0161 biznis jednou vetou.\"]}),/*#__PURE__*/a(\"p\",{children:[\"4.) \",/*#__PURE__*/e(\"strong\",{children:\"Rie\u0161enie\"}),\" \uD83D\uDCA1\",/*#__PURE__*/e(\"br\",{}),\"Ak\\xe1 je odpove\u010F na probl\\xe9my va\u0161ich z\\xe1kazn\\xedkov? Vytvorenie Lean Canvas v\\xe1m pom\\xf4\u017Ee s t\\xfdmto za\u010Da\u0165. Aby ste na\u0161li rie\u0161enie, odpor\\xfa\u010Dame porozpr\\xe1va\u0165 sa so z\\xe1kazn\\xedkmi a zisti\u0165, \u010Do skuto\u010Dne potrebuj\\xfa. Nepredpokladajte, overujte.\"]}),/*#__PURE__*/a(\"p\",{children:[\"5.) \",/*#__PURE__*/e(\"strong\",{children:\"Kan\\xe1ly\"}),\" \uD83D\uDCE1\",/*#__PURE__*/e(\"br\",{}),\"Ak\\xe9 komunika\u010Dn\\xe9 kan\\xe1ly budete pou\u017E\\xedva\u0165 na oslovenie z\\xe1kazn\\xedkov? Toto s\\xfa marketingov\\xe9 a obchodn\\xe9 met\\xf3dy \u2013 od digit\\xe1lneho marketingu, ako je SEO a online reklamy, a\u017E po tradi\u010Dn\\xe9 kan\\xe1ly, ako je r\\xe1dio, tla\u010D \u010Di telev\\xedzia.\"]}),/*#__PURE__*/a(\"p\",{children:[\"6.) \",/*#__PURE__*/e(\"strong\",{children:\"Zdroje pr\\xedjmov\"}),\" \uD83D\uDCB0\",/*#__PURE__*/e(\"br\",{}),\"Odkia\u013E bud\\xfa prich\\xe1dza\u0165 peniaze? Ako budete nace\u0148ova\u0165 produkty alebo slu\u017Eby? Ko\u013Eko s\\xfa z\\xe1kazn\\xedci ochotn\\xed zaplati\u0165 a ak\\xe9 minimum si m\\xf4\u017Eete \\xfa\u010Dtova\u0165, aby ste dosiahli svoje ciele?\"]}),/*#__PURE__*/a(\"p\",{children:[\"7.) \",/*#__PURE__*/e(\"strong\",{children:\"\u0160trukt\\xfara n\\xe1kladov\"}),\" \uD83E\uDD76\",/*#__PURE__*/e(\"br\",{}),\"Ak\\xe9 s\\xfa n\\xe1klady, ktor\\xe9 va\u0161a firma potrebuje na prev\\xe1dzku? Zahr\u0148te sem n\\xe1klady na technol\\xf3gie, zamestnancov, marketing a \u010Fal\u0161ie. Vypo\u010D\\xedtajte, ko\u013Eko z\\xe1kazn\\xedkov budete potrebova\u0165 na vyrovnanie.\"]}),/*#__PURE__*/a(\"p\",{children:[\"8.) \",/*#__PURE__*/e(\"strong\",{children:\"K\u013E\\xfa\u010Dov\\xe9 metriky\"}),\" \uD83D\uDCAF\",/*#__PURE__*/e(\"br\",{}),\"K\u013E\\xfa\u010Dov\\xe9 metriky s\\xfa to, \u010Do budete pou\u017E\\xedva\u0165 na sledovanie v\\xfdkonnosti v\\xe1\u0161ho biznisu. M\\xf4\u017Ee to by\u0165 n\\xe1v\u0161tevnos\u0165 str\\xe1nky, fyzick\\xe9 n\\xe1v\u0161tevy obchodu, n\\xe1vratnos\u0165 invest\\xedci\\xed do marketingu alebo po\u010Det predan\\xfdch produktov.\"]}),/*#__PURE__*/a(\"p\",{children:[\"9.) \",/*#__PURE__*/e(\"strong\",{children:\"Nef\\xe9rov\\xe1 v\\xfdhoda\"}),\" \uD83D\uDCAA\uD83C\uDFFB\",/*#__PURE__*/e(\"br\",{}),\"Nef\\xe9rov\\xe1 v\\xfdhoda je nie\u010Do, \u010Do m\\xe1te len vy a va\u0161a konkurencia nem\\xe1. M\\xf4\u017Ee to by\u0165 \u010Doko\u013Evek od rokov sk\\xfasenost\\xed, licencie, v\\xfdhradn\\xe9ho pr\\xe1va na predaj a\u017E po \u0161pecifick\\xfd talent alebo kapit\\xe1l.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Ako to vyzer\\xe1 v praxi?\"}),/*#__PURE__*/e(\"p\",{children:\"Ak st\\xe1le neviete, ako na to, pozrite si zn\\xe1mu uk\\xe1\u017Eku, kde je pomocou Lean Canvas vysvetlen\\xfd business model firmy Uber.\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:a=>/*#__PURE__*/e(i,{...a,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=pvIN9STpzCQ\"})})}),/*#__PURE__*/e(\"h4\",{children:\"Rada na z\\xe1ver:\"}),/*#__PURE__*/a(\"p\",{children:[\"Lean Canvas by v\\xe1m nemal zabra\u0165 hodiny. V skuto\u010Dnosti v\\xe1m jeho vyplnenie zaberie pribli\u017Ene 20 min\\xfat. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Nesk\\xfa\u0161ajte okam\u017Eite n\\xe1js\u0165 rie\u0161enie probl\\xe9mu, o ktorom ani neviete, \u010Di skuto\u010Dne existuje. Naj\\xfaspe\u0161nej\u0161ie n\\xe1pady rie\u0161ia re\\xe1lne probl\\xe9my a potreby ur\u010Ditej skupiny \u013Eud\\xed.\"]})]});export const richText26=/*#__PURE__*/e(t.Fragment,{children:/*#__PURE__*/a(\"p\",{children:[\"\uD83D\uDC49\uD83C\uDFFB Defin\\xedcia a vysvetlenie SEO\",/*#__PURE__*/e(\"br\",{}),\"\uD83D\uDC49\uD83C\uDFFB Rozdiely a podobnosti s platen\\xfdmi reklamami\",/*#__PURE__*/e(\"br\",{}),\"\uD83D\uDC49\uD83C\uDFFB Na \u010Do sa s\\xfastredi\u0165 pre dobr\\xfa vidite\u013Enos\u0165?\"]})});export const richText27=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Ste \\xfapln\\xfd SEO za\u010Diato\u010Dn\\xedk? 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Ide o proces z\\xedskavania n\\xe1v\u0161tevnosti z bezplatn\\xfdch, organick\\xfdch, redak\u010Dn\\xfdch alebo prirodzen\\xfdch v\\xfdsledkov vo vyh\u013Ead\\xe1va\u010Doch, ako s\\xfa Google, Bing a \u010Fal\u0161ie. Cie\u013Eom SEO je zlep\u0161i\u0165 poz\\xedciu v\\xe1\u0161ho webu v rebr\\xed\u010Dku v\\xfdsledkov vyh\u013Ead\\xe1vania. Pam\\xe4tajte, \u017Ee \u010D\\xedm vy\u0161\u0161ie je v\\xe1\u0161 web uveden\\xfd, t\\xfdm viac \u013Eud\\xed ho uvid\\xed. Pod\u013Ea \",/*#__PURE__*/e(\"em\",{children:\"Backlinko\"}),\" a\u017E 75 % kliknut\\xed nast\\xe1va pri prv\\xfdch troch v\\xfdsledkoch v Google.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"SEO zah\u0155\u0148a mnoho \u010Dinnost\\xed, ako napr\\xedklad:\"})}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identifik\\xe1ciu relevantn\\xfdch k\u013E\\xfa\u010Dov\\xfdch slov s potenci\\xe1lom n\\xe1v\u0161tevnosti,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Vytv\\xe1ranie kvalitn\\xe9ho a u\u017Eito\u010Dn\\xe9ho obsahu a jeho optimaliz\\xe1ciu,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Z\\xedskavanie relevantn\\xfdch odkazov z kvalitn\\xfdch str\\xe1nok,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Meranie a vyhodnocovanie v\\xfdsledkov.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"V dne\u0161nej dobe je SEO nevyhnutnou marketingovou aktivitou, ktor\\xfa by \u017Eiadny podnikate\u013E nemal ignorova\u0165.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/nskmJ55ypL0c9WdBUWPgxoNUU8.png\",srcSet:\"https://framerusercontent.com/images/nskmJ55ypL0c9WdBUWPgxoNUU8.png?scale-down-to=512 512w,https://framerusercontent.com/images/nskmJ55ypL0c9WdBUWPgxoNUU8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/nskmJ55ypL0c9WdBUWPgxoNUU8.png 1440w\",style:{aspectRatio:\"1440 / 900\"},width:\"720\"}),/*#__PURE__*/e(\"h4\",{children:\"Rozdiely medzi organick\\xfdm (neplaten\\xfdm) a platen\\xfdm zobrazovan\\xedm v Google\"}),/*#__PURE__*/e(\"p\",{children:\"Je d\\xf4le\u017Eit\\xe9 rozli\u0161ova\u0165 medzi organick\\xfdm zobrazovan\\xedm a platen\\xfdmi reklamami. 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Na druhej strane, organick\\xe9 vyh\u013Ead\\xe1vanie m\\xf4\u017Ee pon\\xfaknu\u0165 lep\u0161iu n\\xe1vratnos\u0165 z dlhodob\\xe9ho h\u013Eadiska.\",/*#__PURE__*/e(\"br\",{}),\"5.) \",/*#__PURE__*/e(\"strong\",{children:\"Podiel klikov\"}),\" \uD83D\uDC68\u200D\uD83D\uDCBB \u2013 Pribli\u017Ene 20 % a\u017E 30 % h\u013Eadaj\\xfacich klik\\xe1 na platen\\xe9 v\\xfdsledky, zatia\u013E \u010Do 70 % a\u017E 80 % klik\\xe1 na organick\\xe9 v\\xfdsledky.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Podobnosti medzi organick\\xfdm (neplaten\\xfdm) a platen\\xfdm zobrazovan\\xedm v Google\"}),/*#__PURE__*/a(\"p\",{children:[\"Nie je to v\u0161etko len o rozdieloch \u2013 existuj\\xfa aj podobnosti medzi platen\\xfdm a organick\\xfdm vyh\u013Ead\\xe1van\\xedm:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDC49\uD83C\uDFFB\\xa0Prieskum k\u013E\\xfa\u010Dov\\xfdch slov: \"}),\"Platen\\xe9 aj organick\\xe9 vyh\u013Ead\\xe1vanie vy\u017Eaduje, aby pou\u017E\\xedvate\u013E zadal k\u013E\\xfa\u010Dov\\xe9 slovo. Tak\u017Ee z\\xe1kladom pre obidve aktivity je kvalitn\\xfd prieskum k\u013E\\xfa\u010Dov\\xfdch slov. V Rast Digital odpor\\xfa\u010Dame t\\xfato aktivitu na za\u010Diatku mnoh\\xfdch projektov.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDC49\uD83C\uDFFB Dopadov\\xe9 str\\xe1nky:\"}),\"\\xa0Nebav\\xedme sa v\u017Edy len o z\\xe1kladn\\xfdch webov\\xfdch str\\xe1nkach ale o takzvan\\xfdch \u201Elanding pages\u201C alebo teda dopadov\\xfdch str\\xe1nkach. V digit\\xe1lnom marketingu je to v\\xe4\u010D\u0161inou samostatn\\xe1 webov\\xe1 str\\xe1nka vytvoren\\xe1 \u0161peci\\xe1lne pre dan\\xfa marketingov\\xfa alebo reklamn\\xfa kampa\u0148.\",/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDC49\uD83C\uDFFB\\xa0N\\xe1v\u0161tevnos\u0165: \"}),\"Generovanie n\\xe1v\u0161tevnosti je hlavn\\xfdm cie\u013Eom obidvoch aktiv\\xedt. Najd\\xf4le\u017Eitej\u0161ie je, \u017Ee n\\xe1v\u0161tevnos\u0165 z platen\\xe9ho aj organick\\xe9ho vyh\u013Ead\\xe1vania spl\u0148uje potreby pou\u017E\\xedvate\u013Eov a teda pre\u010Do v prvom rade vyh\u013Eadali dan\\xe9 slovo \u010Di v\\xfdraz. Je extr\\xe9mne d\\xf4le\u017Eit\\xe9 pochopi\u0165, \u017Ee narozdiel od organick\\xfdch pr\\xedspevkov \u010Di platen\\xfdch rekl\\xe1m na soci\\xe1lnych sie\u0165ach s\\xfa v\\xfdsledky vyh\u013Ead\\xe1vania zobrazen\\xe9 na z\\xe1klade ich akt\\xedvneho vyh\u013Ead\\xe1vania. Na Facebook nejdem s cie\u013Eom vidie\u0165 reklamu (napr\\xedklad na nov\\xfd iPhone), no pokia\u013E ju vid\\xedm v Google tak je to na z\\xe1klade m\\xf4jho akt\\xedvneho inputu \u2013 a teda vyh\u013Ead\\xe1vania.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"842\",src:\"https://framerusercontent.com/images/uBnFXbVlVIPIjKahtFj10j3bhY.png\",srcSet:\"https://framerusercontent.com/images/uBnFXbVlVIPIjKahtFj10j3bhY.png?scale-down-to=512 512w,https://framerusercontent.com/images/uBnFXbVlVIPIjKahtFj10j3bhY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/uBnFXbVlVIPIjKahtFj10j3bhY.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/uBnFXbVlVIPIjKahtFj10j3bhY.png 3024w\",style:{aspectRatio:\"3024 / 1684\"},width:\"1512\"}),/*#__PURE__*/e(\"h4\",{children:\"3 SEO piliere, na ktor\\xfdch m\\xf4\u017Eete stava\u0165\"}),/*#__PURE__*/e(\"p\",{children:\"SEO strat\\xe9gia sa neust\\xe1le men\\xed, ale jej k\u013E\\xfa\u010Dov\\xe9 princ\\xedpy zost\\xe1vaj\\xfa rovnak\\xe9. 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}