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  "sourcesContent": ["import { jsx as _jsx, jsxs as _jsxs } from \"react/jsx-runtime\";\nimport { addPropertyControls, ControlType, Link } from \"framer\";\nimport * as React from \"react\"; /**\n                                * @framerRecordIdKey id\n                                * @framerSlug nsBuqL3EK\n                                * @framerData\n                                */\nconst data = [{\n  cOP0os03w: \"Marketing The Benefits of Snapchat Advertising In Its Current State\",\n  ekQDbhBQf: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/YKy98j1u2UB9g1Sr2Ol6FKIAo.jpeg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/YKy98j1u2UB9g1Sr2Ol6FKIAo.jpeg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/YKy98j1u2UB9g1Sr2Ol6FKIAo.jpeg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/YKy98j1u2UB9g1Sr2Ol6FKIAo.jpeg?scale-down-to=2048\").href} 2048w, ${new URL(\"https://framerusercontent.com/images/YKy98j1u2UB9g1Sr2Ol6FKIAo.jpeg\").href} 2121w`\n  },\n  I0l9z23Nu: \"Marketing The Benefits of Snapchat Advertising In Its Current State\",\n  I9sVFHXgM: {\n    src: new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href} 904w`\n  },\n  id: \"vLTN9z_JI\",\n  nsBuqL3EK: \"marketing-the-benefits-of-snapchat-advertising-in-its-current-state\",\n  WDA1AuGnS: \"2020-03-01T00:00:00.000Z\",\n  Zp8PxjFEe: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Snapchat advertising has gone through a quiet revolution. For years, Snapchat was\\xa0\", /*#__PURE__*/_jsx(Link, {\n        href: \"https://adage.com/article/digital/snapchat-prices-ungodly-cheap/313824/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"one of the most expensive advertising\"\n        })\n      }), \"\\xa0options on the market. With its array of unique features and raw, behind-the-scenes feel, the platform was carving out its own niche.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"It did things differently, and advertising was no different; the platform relied on human curators to pick its advertising, rather than relying on the auction system many other social media platforms use.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"That\u2019s recently changed, though. Over the past couple of years, Snapchat has brought more and more of its business over to the programmatic side,\\xa0\", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.adweek.com/digital/snapchat-is-opening-up-its-marketing-platform-to-all-ad-tech-players-and-agencies/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"automating its process\"\n        })\n      }), \"\\xa0and opening up its APIs to would-be advertisers eager for data.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"That\u2019s had some downsides (among them the\\xa0\", /*#__PURE__*/_jsx(Link, {\n        href: \"https://digiday.com/marketing/snapchat-fake-ad-chrissy-teigen-ires-users-advertisers-seem-unsurprised/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"well-known feud\"\n        })\n      }), \"\\xa0with Chrissy Teigen over a false ad using her likeness). Bad actors have been able to leak through the cracks more easily than when Snapchat relied on human curation. Other platforms have had those issues as well, but Snapchat\u2019s recent move has it going through some growing pains.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Despite the issues, Snapchat is an effective platform for advertising, and your brand can take advantage of it. There are some things you need to keep in mind with it that you wouldn\u2019t with other platforms, though. Snapchat isn\u2019t for everyone, but in the right hands, it can be a highly effective tool.\"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"Dominating the Youth Market\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Compared to the biggest players in advertising, Snapchat is miniscule. In revenue and in reach, it comes out well below Facebook, Google, and just about every other online advertising platform. The app comes in behind even Pinterest in share \u2026\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"However, though Facebook is doing its best to poach Snapchat\u2019s user base with its new Instagram features, Snapchat still holds a dominant position with one group: youth.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Youth between the teens and late twenties are significantly more likely to use Snapchat; with \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.statista.com/statistics/814300/snapchat-users-in-the-united-states-by-age/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"nearly half\"\n        })\n      }), \" of this age group using the app. They have been early and ardent adopters of the platform.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Finding ways to get messages to this demographic will be key moving forward, especially as they begin to grow and mature and have more income. Getting a foot in the door on Snapchat is a great way to get started.\"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"High Engagement\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We\u2019ve all had the experience of conducting an email campaign and watching the open rates with a little bit of sadness. Advertising often gets swiped by, scrolled over or left unread, no matter what the platform.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Snapchat, at least to this point, has been\\xa0\", /*#__PURE__*/_jsx(Link, {\n        href: \"https://blog.hootsuite.com/snapchat-ads/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"very different\"\n        })\n      }), \". Nine out of ten people who follow Gary Vaynerchuk on Snapchat watch his story. Eight out of ten open Taco Bell\u2019s snaps. And these aren\u2019t outrageous outliers.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The audience is engaged and attentive, and they want to hear what you have to say.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Simplicity of Use\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Snapchat\u2019s ad platform is one of the\\xa0\", /*#__PURE__*/_jsx(Link, {\n        href: \"https://neilpatel.com/blog/explore-snapchat-ads/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"simplest and cleanest out there\"\n        })\n      }), \". It\u2019s easy to use and understand, and has some features like time-gated ad runs that are really useful for short campaigns.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With Snapchat\u2019s video ad features on their website, it\u2019s easy to create video ads with few or no tools outside of their own. You don\u2019t have to have a huge editing suite, which can be great if you want to put something together quickly.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Behind the Scenes\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When you\u2019re trying to give people a sense of behind the scenes, Snapchat is one of the best platforms you can use. Its users respond well to advertising that doesn\u2019t have the slick, polished look that you\u2019d expect from something like Facebook or Instagram.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Snapchat\u2019s original premise is short, user-generated content that\u2019s very much in the moment. Polish runs counter to the ethos. Especially for the demographic that you\u2019re going to be hitting on Snapchat (Millennials and younger), too much polish will come off a little fake.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In some ways, that can make Snapchat harder to fit into a complete advertising strategy, because you can\u2019t easily repurpose content from somewhere else. Often you have to create something completely new, and that takes time and effort that most companies don\u2019t want to spend on a small platform.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Snap has definitely had its\\xa0\", /*#__PURE__*/_jsx(Link, {\n        href: \"https://forbusiness.snapchat.com/inspiration\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"success stories\"\n        })\n      }), \", though \u2026\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"If you\u2019re willing to invest the time and you have a younger audience, its robust targeting tools will let you grab attention in a way you can\u2019t on the more saturated channels.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"How Do You Succeed?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Neil Patel took a walk through the Snapchat ecosystem and discovered that there was a common thread among many of the success stories: B2C companies with big advertising budgets. Those companies are using things like sponsored lenses that cost multiple hundreds of thousands of dollars a day.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"However, if you want to dip a toe in the water, you\u2019re well placed to do so. CPMs can be high, depending on what you\u2019re doing\u2014and\\xa0\", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/28/what-to-expect-when-you-start-advertising-on-snapchat/#6a74ce1065e3\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"they can fluctuate a fair bit\"\n        })\n      }), \"\u2014but overall, you can expect to see dividends in engagement over what you might on a platform like Facebook or Google that has more competition and less interested eyeballs.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"What\u2019s the takeaway for Snapchat advertising?\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u2022\\xa0\", /*#__PURE__*/_jsx(\"em\", {\n        children: /*#__PURE__*/_jsx(\"strong\", {\n          children: \"Don\u2019t make your creative too polished\"\n        })\n      }), \". If you make it too polished, it won\u2019t look right on Snapchat\u2019s less-formal platform. Save that for Instagram or Pinterest. It shouldn\u2019t look like found footage, but it should be more raw and real than your regular creative.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u2022\\xa0\", /*#__PURE__*/_jsx(\"em\", {\n        children: /*#__PURE__*/_jsx(\"strong\", {\n          children: \"Use the targeting tools\"\n        })\n      }), \". You\u2019ve probably used Custom Audiences with Facebook\u2014you can use them here too. Snapchat\u2019s ad platform is robust enough to allow you to target your customers with good detail.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u2022\\xa0\", /*#__PURE__*/_jsx(\"em\", {\n        children: /*#__PURE__*/_jsx(\"strong\", {\n          children: \"Keep the youth market in mind\"\n        })\n      }), \". For some businesses, Snapchat advertising just doesn\u2019t make sense. Though it\u2019s starting to make inroads into older generations, the bread and butter will still be teens and young adults for the foreseeable future. It\u2019s a hard platform to learn for older people and one that\u2019s geared for younger eyes.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Your brand may or may not be right for Snapchat, but it\u2019s worth taking a little time to experiment and see what happens. Snapchat\u2019s sky-high engagement and easy-to-use advertising manager are benefits that any organization can use.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Who knows?\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"You may find that this small social media app turns into a hidden gem.\"\n    })]\n  })\n}, {\n  cOP0os03w: \"E-Commerce The Benefits of Shopify: What We\u2019ve Learned From Experience\",\n  ekQDbhBQf: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/0fcePcBC7a8LvXMsFNcHpIzHOw.jpeg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/0fcePcBC7a8LvXMsFNcHpIzHOw.jpeg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/0fcePcBC7a8LvXMsFNcHpIzHOw.jpeg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/0fcePcBC7a8LvXMsFNcHpIzHOw.jpeg\").href} 2000w`\n  },\n  I0l9z23Nu: \"E-Commerce The Benefits of Shopify: What We\u2019ve Learned From Experience\",\n  I9sVFHXgM: {\n    src: new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href} 904w`\n  },\n  id: \"xWH6ikLxR\",\n  nsBuqL3EK: \"e-commerce-the-benefits-of-shopify-what-we-ve-learned-from-experience\",\n  WDA1AuGnS: \"2020-02-01T00:00:00.000Z\",\n  Zp8PxjFEe: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"With over 800,000 stores using their platform and over \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.shopify.com/enterprise/scalable-ecommerce-platform\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"$100 billion in sales\"\n        })\n      }), \" flowing through Shopify every day, it\u2019s fast becoming one of the largest and best e-commerce platforms on the market.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We\u2019ve dealt with quite a few different back-end frameworks, and Shopify is one that we\u2019ve really clicked with. It\u2019s a very capable framework that makes things easy for both the end user and the people behind the scenes. Here\u2019s why we love Shopify.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Add-On Modules\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Like another well-known web staple, WordPress, Shopify has a wide array of add-ons available that create extra functionality while working seamlessly with the platform. Picking and choosing the features you need is easy, and there\u2019s an active community that can help if things somehow go awry.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"From Facebook selling integration to bulk tag editing, there\u2019s an app out there that can do what your business is looking for. And if you do have someone on staff who can code, it\u2019s possible to dig into the back end too, meaning you can extend and advance your site even more.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Ease of Use\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Shopify is one of the easiest e-commerce frameworks to use.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There are other options on the market, but they often take a level of fine-tuning on the back end that Shopify doesn\u2019t. Shopify provides the software and the hosting, leaving you free to focus on the parts of your business that matter the most to you and your customers.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We\u2019ve used Shopify with a number of people at various levels of tech-savviness. Shopify allows people who aren\u2019t that comfortable with programming or troubleshooting to be able to understand their e-commerce platform.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"They take the guesswork out of it, and since they do all the maintenance and upgrades themselves you don\u2019t have to worry about clients forgetting about patches or updates.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Point of Sale\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"One of the biggest selling points for clients with both brick and mortar and e-commerce is the point of sale functionality that\u2019s built in to Shopify.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When you\u2019re dealing with a retailer that\u2019s both physical and digital, the more integrated you can make everything, the better off you are. Creating a seamless experience between the two makes it easier for both the client and their customers. If you\u2019re struggling with point of sale integration, using Shopify can help get you off on the right foot.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Marketplace Integration\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify/shopify-reviews/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Forty-eight percent\"\n        })\n      }), \" of people trying to buy online now begin a search for products on a marketplace like Amazon. That makes marketplace integration more key than it\u2019s ever been. If you\u2019re not putting your products up on the major e-commerce marketplaces, you\u2019re losing out on sales that could be yours with slightly more work.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Shopify helps with that. You can sell across multiple marketplaces seamlessly\u2014it\u2019s like having multiple storefronts. No matter where customers begin their search for products in their buying journey, you\u2019ll be there front and center.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"SEO\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Shopify\u2019s integration with SEO is something we\u2019ve really appreciated here at Darkroom. Shopify allows you to customize your SEO everywhere. From product photos to tags, you can set your products up the way you need to and rank quickly on search engines.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There\u2019s also access to advanced analytics built into the platform, so you can see exactly what your store is doing at all times. We love how integrated SEO is with the platform. It\u2019s helped us build up rankings for our customers quickly in a way that other e-commerce platforms just aren\u2019t as good at\u2014even on the most basic version.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Marketing\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The analytics tools you use for SEO are just as useful for other aspects of marketing.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With only a little effort, you can figure out where your customers are coming from and what they\u2019re looking at, allowing you to customize your sales funnel and tailor your offerings to fit your audience. Creating a marketing plan for both the short and  long term is simple with the analytics Shopify offers.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Security and Reliability\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Since Shopify is a third-party hosted service, its security and reliability are out of your hands. You don\u2019t have to worry about keeping things locked down\u2014they\u2019ll do it for you. And Shopify does that well.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"SSL and PCI compliance are easily doable through the platform, keeping valuable credit card information safe. Add-ons are vetted and screened rigorously before being added to Shopify\u2019s app store, so you don\u2019t have to worry about downloading a plugin that will torpedo your whole site.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There\u2019s also active, quick-responding support, so in the rare case that something does go wrong, it\u2019s a much quicker process to get your store back on its feet than it is with some of the other big e-commerce platforms.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The biggest benefit is that you don\u2019t have to worry about the security so much yourself. Leave it in their capable hands and you can focus on the actual selling part of your business.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There are a host of reasons that we love Shopify, but the biggest one is this: it makes life easier for our clients. It\u2019s scalable, secure and reliable. For the price it does everything that most stores need, and it removes most of the technological burden from the client and places it on Shopify\u2019s shoulders.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"We don\u2019t have to worry about teaching a lot of new technology, either \u2026\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"It\u2019s one of the most seamless \u201Cplug-and-play solutions\u201D on the market right now, and we\u2019ve had great success working with clients on Shopify-based stores. So no matter how big or how small your company, Shopify can be a tool that helps you focus on what really matters: growing your business.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"It makes the e-commerce side easier, safer, more reliable, and more capable. It lets you integrate all parts of your business together. We\u2019ve seen the benefits for our clients\u2014and they can be yours too, if you decide to take advantage of them.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    })]\n  })\n}, {\n  cOP0os03w: \"Marketing SMS Marketing \u2013 Modern and Effective\",\n  ekQDbhBQf: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/vKgxSc6kowhtKkScqqJoIdD8C8.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/vKgxSc6kowhtKkScqqJoIdD8C8.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/vKgxSc6kowhtKkScqqJoIdD8C8.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/vKgxSc6kowhtKkScqqJoIdD8C8.jpg?scale-down-to=2048\").href} 2048w, ${new URL(\"https://framerusercontent.com/images/vKgxSc6kowhtKkScqqJoIdD8C8.jpg\").href} 2560w`\n  },\n  I0l9z23Nu: \"Marketing SMS Marketing \u2013 Modern and Effective\",\n  I9sVFHXgM: {\n    src: new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href} 904w`\n  },\n  id: \"cOMiA9U__\",\n  nsBuqL3EK: \"sms-marketing-modern-and-effective\",\n  WDA1AuGnS: \"2021-06-01T00:00:00.000Z\",\n  Zp8PxjFEe: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"When it comes to communicating about a brand, you may think of well-known tactics like SEO, social media advertising, and even traditional forms of marketing like billboards or TV ads. But your phone has more marketing power than you might expect \u2014 particularly in the form of SMS marketing.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"SMS marketing, or short message service marketing, is a strategy that allows you to communicate with customers through text messaging.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"While the idea of sending marketing text messages to your customers might seem a bit strange at first, this is an undeniably powerful strategy that can deliver big results for your brand\u2019s bottom line.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Easy to Deliver and Open\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"One of the biggest advantages of SMS marketing is that it is a truly immediate form of advertising. An email could sit unread in someone\u2019s inbox for days. In fact, one British study found that the average worker has a whopping \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.purepropertyfinance.co.uk/news/the-average-worker-has-651-unread-emails-in-their-inbox/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"651 unread emails\"\n        })\n      }), \" languishing in their inbox. Meanwhile, PPC ads (which show as paid placements in a Google search) generally average a clickthrough rate of about 2%.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Now, compare that to how we use our phones for text messaging. A 2019 study found that the average person checks their phone \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.prnewswire.com/news-releases/americans-check-their-phones-96-times-a-day-300962643.html\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"96 times a day\"\n        })\n      }), \" \u2014 or about every 10 minutes.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Generally speaking, we are much more likely to immediately read and respond to a text than we are an email. \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://venturebeat.com/2015/03/27/why-businesses-cant-ignore-sms-hint-90-of-people-read-a-text-message-within-the-first-3-minutes/#:~:text=People%20actually%20read%20text%20messages,to%20receive%20a%20text%20message.\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"90%\"\n        })\n      }), \" of people read a text message within three minutes of receiving it.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"These stats have a direct carryover to SMS marketing. Gartner \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.gartner.com/en/marketing/insights/articles/tap-into-the-marketing-power-of-sms\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"reports\"\n        })\n      }), \" that SMS marketing achieves \u201Copen and response rates as high as 98% and 45%, respectively \u2014 in contrast to corresponding figures of 20% and 6% for email.\u201D That means a marketing message sent via SMS is far more likely to be seen by customers.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With SMS campaigns, messages are sent out and delivered instantly. But like any other marketing campaign, you have to use this solution in the right way.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"How Do SMS Marketing Campaigns Work?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"First, it\u2019s essential to remember that you must obtain permission to message someone before sending them promotional SMS texts. It\u2019s annoying at best and unethical at worst if you don\u2019t get permission. Thankfully, you can build a list relatively quickly using existing email lists or by collecting signups through your website.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With a list in place, SMS platforms make it easy to write and deliver texts to your customers. You can send out general texts to everyone on a list, or personalize the timing of texts to be sent after a customer makes a purchase or performs another relevant action.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"These tools also make it remarkably easy to track the results of your campaigns. You can see how many people opened the text, clicked on the link, opted out of messaging, and so on.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Of course, the content and timing of your messages will make a big difference in achieving the desired results. Schedule texts to go out in the late morning or early afternoon, when people are less likely to be bothered. Sending too many texts is also a surefire way to get people to opt-out of your list.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"SMS marketing is also a \u201Cshort and sweet\u201D approach to messaging \u2013 typically limited to 160 characters. This means you need to think critically about what you\u2019re going to say and how you\u2019re going to say it. Branded texts should typically introduce the brand right away (so customers know who is messaging them), and include a link or another call to action.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"To make the most of this limited space, be succinct. Get to the point. At the same time, try to avoid slang or abbreviations that could be misunderstood. Make sure to personalize your texts with words like \u201Cyou\u201D and \u201Cyour,\u201D and of course, always deliver value. If your texts are informing customers of great deals or content that they will actually be interested in, they are far more likely to keep opening your messages in the future.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"A Darkroom SMS Case Study\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"At Darkroom, we\u2019ve seen firsthand how implementing SMS marketing can give a campaign a big boost \u2014 as perfectly illustrated by our recent work for ProperLBC.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"ProperLBC is a brick and mortar store located in downtown Long Beach that focuses on sneakers and street-wear culture. Despite having a large email list, they were still struggling to scale revenue \u2014 and Black Friday/Cyber Monday was fast approaching.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We used their VIP email list as the groundwork for launching an SMS campaign. For this campaign, SMS content focused on highlighting exclusive sneaker releases and new product arrivals, as well as providing informative content and info on other promotions.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Thanks in part to some SMS-only offers, we grew their SMS list size and overall engagement twice as fast as their email list. Customer lifetime value also increased with these loyalty offers. And we didn\u2019t have to wait long to see these results \u2014 overall store revenue increased by 15% within the first 90 days of the campaign.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Darkroom and ProperLBC were thrilled with these results. But it is important to remember that SMS marketing didn\u2019t act as a competitor or replacement to the existing email campaigns. Instead, it serves as an additional channel that keeps the brand\u2019s VIP audience even more actively engaged with the brand.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Ready to Try Your Own SMS Campaign?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The most innovative brands aren\u2019t afraid to try new methods for reaching their customers \u2014 and this certainly applies to SMS marketing. By giving more immediate, direct access to customers, you will be better positioned to build awareness and sell products.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"If you need help getting your SMS marketing campaign off the ground, \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"fqNCdqkDv\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"contact Darkroom today\"\n        })\n      }), \". Our team of experts will help you generate quality SMS content (and any other marketing materials) to deliver lasting growth for your brand.\"]\n    })]\n  })\n}, {\n  cOP0os03w: \"Marketing Influencer Marketing vs. Paid Ads\",\n  ekQDbhBQf: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/UxwxR5dr8NA8tydpUeRQ4r1w.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/UxwxR5dr8NA8tydpUeRQ4r1w.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/UxwxR5dr8NA8tydpUeRQ4r1w.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/UxwxR5dr8NA8tydpUeRQ4r1w.jpg?scale-down-to=2048\").href} 2048w, ${new URL(\"https://framerusercontent.com/images/UxwxR5dr8NA8tydpUeRQ4r1w.jpg\").href} 2560w`\n  },\n  I0l9z23Nu: \"Marketing Influencer Marketing vs. Paid Ads\",\n  I9sVFHXgM: {\n    src: new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href} 904w`\n  },\n  id: \"Nb8EBbKbw\",\n  nsBuqL3EK: \"marketing-influencer-marketing-vs-paid-ads\",\n  WDA1AuGnS: \"2021-07-15T00:00:00.000Z\",\n  Zp8PxjFEe: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"A strong brand can help e-commerce startups grow substantially faster than just focusing on their product offering alone. A core identity is what gives your target audience a meaningful way to connect with your e-commerce brand. This meaningful engagement is what fosters the kind of loyalty that leads to consistent sales and word-of-mouth referrals. To get to this point, you have to help your target audience discover your brand in the first place. Two of the most commonly used e-commerce advertising tactics are paid ads and influencer marketing. But which one will deliver the highest ROI for your brand? Understanding how to incorporate these marketing strategies will finally assist your e-commerce brand stand out in your industry.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"The Power of Influencer Marketing\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Digital Marketing Institute \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://digitalmarketinginstitute.com/en-us/blog/20-influencer-marketing-statistics-that-will-surprise-you\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"reports\"\n        })\n      }), \" that the average influencer marketing ad earns $6.50 for each dollar put into the campaign. In niches markets like fashion and beauty, the vast majority of companies integrate influencer marketing into their advertising mix. The high ROI generated from influencer marketing isn\u2019t the only reason for brands to integrate these methods. More people are using ad blockers than ever before. At the same time, many prospective customers go to social media for product recommendations. These influencers outreach is able to offer more trust in product recommendation than any other marketing influence.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When first starting your e-commerce marketing efforts, your best bet is to focus on micro-influencers. These individuals don\u2019t have millions of followers. Instead, they have anywhere from 1,000 to 100,000 followers. While that may seem like too small of an audience, micro-influencers have a few distinct advantages for e-commerce startups. First, they charge much lower rates than larger influencers, as rates for paid partnerships are often based on follower count. In some cases, simply gifting them your product will be all you need to get featured on their account.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Micro-influencers also have the advantage of generally having stronger relationships with their followers. The more niche following means you can find audiences who are more likely to be interested in your products.\\xa0 As Gil Eyal notes in a CMS Wire \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.cmswire.com/digital-marketing/social-media-influencers-mega-macro-micro-or-nano/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"interview\"\n        })\n      }), \", \u201CMicro-influencers have stronger relationships than a typical influencer. This is often driven by their perception as an opinion leader for the lifestyle and content they represent. A micro-influencer, as opposed to a celebrity or regular influencer, often has a very uniform audience.\u201D The social proof and brand awareness offered by micro-influencer outreach will increase brands online following, while simultaneously lowering other paid social campaigns.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"The Consistency of Paid Ads\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Influencer marketing may be an effective marketing option for e-commerce brands, but there is no denying the consistent results from paid ads like social media ads and PPC marketing. For example, Wordlead reports that website visitors who click on PPC ads are \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.wordlead.com/facts/ppc-statistics-adwords-trends/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"50 percent more likely\"\n        })\n      }), \" to make a purchase compared to more organic methods. This is especially true of ads that include buying keywords; such as \u201Cbest price\u201D, \u201Cget\u201D, and \u201Cbuy.\u201D These ads are geared toward shoppers ready to purchase. Social media ads can fulfill a wide variety of purposes for the message you want your brand to present.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There plenty of practices to enhance your PPC and social media advertising, but paid ads biggest offering is tracking results. Google Ads or Facebook accounts are able to track a wide range of data points for various ads and campaigns. From total number of impressions to the number of people who made a purchase; this data makes it easier to see the relationship between marketing and sales results. This allows you to identify opportunities to fine-tune your marketing to optimize your conversion rate and generate a higher ROI.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Both is Best, But If You Have to Pick Just One\u2026\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Let\u2019s get this out of the way right now: in an ideal world, your e-commerce brand will take advantage of both influencer marketing and paid ads. Both can have a powerful influence on your brand-building efforts, and contribute directly to your product sales. They work hand in hand to improve your marketing ROI. That being said, if you have to choose just one in the early phases of your startup, paid ads are the safer option. Paid ads deliver more easily quantifiable returns that you can consistently improve upon for better your brand. When implemented properly, paid ads allow you to generate consistent, predictable sales. In the early stages of your e-commerce startup, this steady growth is crucial for you to turn a profit and generate positive cash flow.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Once you have achieved quality growth through your paid ads, you should have enough cash to be able to give away products or pay micro-influencers. Also, the greatest thing is influencer marketing doesn\u2019t have to be expensive. Working with micro-influencers is extremely cost-effective and can likely begin sooner rather than later. The right influencer partnerships will further strengthen your brand and help you connect with your target audience.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Finding the Right Marketing Mix For Your E-Commerce Brand\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"At the end of the day, there is no true one size fits all answer for how e-commerce startups should allocate their marketing dollars. Our own experiences lead us to believe that whenever possible, e-commerce brands should use a mix of both paid ads and influencer marketing. However, determining how much of your budget will go to each type of advertising can vary dramatically based on your available funds, your product niche, your desired brand identity, and other factors.\\xa0 By understanding your brand\u2019s strengths and weaknesses and dialing in on your core identity, you will be better able to develop a messaging strategy that effectively communicates your brand and helps you increase your sales.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    })]\n  })\n}, {\n  cOP0os03w: \"E-Commerce How to Choose the Perfect Platform for Your E-Commerce Store\",\n  ekQDbhBQf: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/XaJoNZNzgyesfkEg2C3IiDRLvjQ.jpeg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/XaJoNZNzgyesfkEg2C3IiDRLvjQ.jpeg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/XaJoNZNzgyesfkEg2C3IiDRLvjQ.jpeg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/XaJoNZNzgyesfkEg2C3IiDRLvjQ.jpeg?scale-down-to=2048\").href} 2048w, ${new URL(\"https://framerusercontent.com/images/XaJoNZNzgyesfkEg2C3IiDRLvjQ.jpeg\").href} 2560w`\n  },\n  I0l9z23Nu: \"E-Commerce How to Choose the Perfect Platform for Your E-Commerce Store\",\n  I9sVFHXgM: {\n    src: new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href} 904w`\n  },\n  id: \"GSnCq3ETy\",\n  nsBuqL3EK: \"how-to-choose-the-perfect-platform-for-your-e-commerce-store-the-first-time-around\",\n  WDA1AuGnS: \"2019-07-06T00:00:00.000Z\",\n  Zp8PxjFEe: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"As a busy professional (or so I\u2019d like to think), the tyranny of choice plagues me more than I care to admit. I\u2019m often faced with several solutions to a single problem, each one with its own pros and cons.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Big decisions\u2014like what platform you should choose for your e-commerce store\u2014can consume a lot of your time and energy. Luckily, with the right knowledge, it is possible to make the choice that\u2019s best for your company.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Shopify\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://www.shopify.com/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Shopify\"\n        })\n      }), \" is among \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.cpcstrategy.com/blog/2019/02/ecommerce-platforms/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"the most popular e-commerce platforms\"\n        })\n      }), \" worldwide, and for good reason. The Shopify platform was built and designed for online entrepreneurs by e-comm entrepreneurs. With this platform, you\u2019ll have access to seemingly countless apps, plugins, integrations and other personalization features that can help your website stand out from the competition and, more importantly, optimize it for conversions.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This platform continues to surprise me year over year by its improvements (recently, this year at Shopify Unite\u2014their annual conference\u2014they rolled out a new 3D visual graphic and AR product experience as well as increased storefront customization capabilities on their backend content management system). These are all positives for end users, entrepreneurs, and e-commerce enthusiasts looking to improve their shopping experiences and get things done with minimal friction.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Additionally, on other platforms, you may spend hours writing code and programming for different functionalities. With Shopify, you may have to hire a developer for specific business needs or functionalities but you can just as easily work from a template to get your store up and running in no time.\\xa0\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Of course, all these benefits come at a cost. Shopify charges about $29 monthly for a standard plan\u2014but it is a small price to pay for the value they deliver. Part of\\xa0 building on Shopify means access to their ecosystem of thousands of applications\u2014some that increase conversions through customer engagement, cart abandonment recovery, and product upsells at checkout (shout-out to my friends over at \", /*#__PURE__*/_jsx(Link, {\n        href: \"http://www.carthook.com/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Carthook\"\n        })\n      }), \"). The strength of their content management system and application ecosystem makes managing and growing an online business as easy as is currently possible (from my knowledge).\\xa0\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"To see if Shopify is right for your company, you can take advantage of their \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.shopify.com/free-trial?term=shopify%2520free%2520trial&Network=Search&SiteTarget=&mt=e&adid=268936932611&device=c&test=&adpos=1t1&CampaignId=788843419&gclid=Cj0KCQjw6IfoBRCiARIsAF6q06t10yqADPiyPOB19M7e73hwgxVEUt539KCvtw0TUPRXS5IGbc5HWjcaAiv0EALw_wcB\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"free 14-day trial\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"You can try a \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.bigcommerce.com/dm/ecommerce-platform-brand/?utm_medium=cpc&utm_network=g&utm_source=google&utm_campaign=Google_Search_Brand_Priority_USA_SB_ACQ_ALWAYSON_OA_2019_Q1&utm_content=BC%2520%253E%2520Trial&utm_term=big%2520commerce%2520free%2520trial&adcampaignid=984659911&adgroupid=51394831649&kw=big%2520commerce%2520free%2520trial&matchtype=e&adnetwork=g&placement=&targetid=kwd-306379438520&network=g&device=c&creative=290915820122&mkwid=s23c9A1LU_dc&pcrid=290915820122&pkw=big%2520commerce%2520free%2520trial&pmt=e&audience=kwd-306379438520&slid=&pgrid=51394831649&ptaid=kwd-306379438520&intent=&_bk=big%2520commerce%2520free%2520trial&_bt=290915820122&_bm=e&_bn=g&_bg=51394831649&gclid=Cj0KCQjw6IfoBRCiARIsAF6q06u46YihjVCb52qv4sQXa7FXH3ssXSKCKsP2Pju8neH6es52MDSii8MaAppxEALw_wcB\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"free 15-day trial of BigCommerce\"\n        })\n      }), \" to compare the two sites before purchasing.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Magento\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"To offer all the features that online stores need, Magento can seem somewhat complex to the untrained eye. If you are unwilling to learn a computer language or hire a programmer, Magento might not be the platform for you.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Entrepreneurs who are willing to put in the extra time will fall in love with Magento\u2019s out-of-the-box and add-on features. However, I will say that Magento is better suited for well-established retail stores or merchants with a need for complex and more customizable experiences. Naturally, this comes at a higher cost and maintenance fee. For these reasons, I\u2019d probably recommend Magento for only specific stores that fit the criteria. Even still, I am finding myself migrating more and more stores pre-established on Magento to Shopify just for its ease of use and the growing strength of the Shopify ecosystem.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Another large benefit of Magento is its enhanced security; due to its complexity and special-purpose build, the platform is one of the most secure available. In terms of drawbacks, again, if you\u2019re not a programmer, willing to hire a programmer or going to learn some programming, Magento isn\u2019t the logical choice for you.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"WooCommerce\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Many first-time business owners are drawn to this website builder because there\u2019s no set monthly subscription fee. WooCommerce is a free plugin that allows WordPress websites (which account for 25% of the web) to become online stores.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"That being said, you will likely have to pay for some of the features you\u2019re going to need to have a successful online store. Fortunately, desired plugins are often readily available and well-coded. Still, it\u2019s advisable to know HTML and CSS if you use this platform. Because it is free, its user interface isn\u2019t as optimized as other platforms.\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"A major drawback to WooCommerce is that the WordPress backend isn\u2019t as organized as Magento or Shopify because it isn\u2019t specifically designed for high-volume revenue generating e-commerce stores. For these reasons, I normally add WooCommerce onto sites that are not specifically meant for e-commerce\u2014meaning that isn\u2019t their main driver of revenue. For instance, we recently built a beautiful storefront for a pre-launch, posh LA restaurant \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://violetla.com/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Violet\"\n        })\n      }), \" (the restaurant opens this Fall). The main CTA of the website is to book a table\u2014the main driver of revenue. The restaurant proprietors also wanted us to build a custom cooking class reservation feature\u2014for aspirational or curious cooks who wanted to stay after hours for impromptu cooking classes with celebrity chef \", /*#__PURE__*/_jsx(Link, {\n        href: \"http://www.danaslatkin.com/meet-dana/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Dana Slatkin\"\n        })\n      }), \". Here, we integrated a WooCommerce plugin for the WordPress built site to enable a checkout feature, and voil\\xe0, we have online checkout functionality and a perfect use-case for WooCommerce.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Squarespace\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"If you are searching for an aesthetically pleasing website, \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.squarespace.com/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Squarespace\"\n        })\n      }), \" might be the platform for you. It\u2019s easy to use and makes picking design layouts simple. There are over 100 flexible templates \u2014 for desktop and mobile devices \u2014 that you can adapt for your needs.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Without knowing a single computer language, it\u2019s possible to create a stunning website on Squarespace. Also, if anything goes wrong, Squarespace is known for timely and professional customer service. It costs $26 or $40 monthly to have a Squarespace online store.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"One drawback of Squarespace is that it doesn\u2019t have an app store and therefore, I can\u2019t even consider it in the same domain as Shopify or Magento. Although you can still add apps to your site, they are not as integrated as on Shopify; main point here is that Squarespace wasn\u2019t intentionally built for e-commerce.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Online Marketplaces\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Sites like Etsy, eBay and Amazon can boost your sales, but they shouldn\u2019t be your only e-commerce platform. Sure, they will help your products get views, but will they ensure loyal customers? Are they worth the high fees?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"An online marketplace can supplement your revenue and product sales, but it can\u2019t be the be-all or end-all. You don\u2019t have to discount established online retailers, but they shouldn\u2019t represent your only product marketplace (at least in my opinion). Of course, there are high-revenue retailers that only distribute via marketplaces\u2014and do so with great success. If you can make this work, then more power to you.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"What Do I Use?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When it comes to my e-commerce businesses, I trust Shopify and Magento. I\u2019ve worked with other sites, and I keep coming back to the two aforementioned platforms. I defer to and rely on (and recommend) Shopify for about 99% of e-commerce businesses I see come across my desk. However, Magento is a platform specifically designed for high-volume, customizable storefronts and when used for the right use-case is the perfect choice.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Still, the platforms I use might not be the right ones for your business. Based on the information above, you should be able to make a timely and educated choice for your company\u2019s e-commerce platform.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    })]\n  })\n}, {\n  cOP0os03w: \"Marketing Creative Content Creation: How to Succeed With Targeted Instagram and Facebook Ads\",\n  ekQDbhBQf: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/T7eDbaJbTyzkdJKEpSmVSX6OB4.jpeg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/T7eDbaJbTyzkdJKEpSmVSX6OB4.jpeg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/T7eDbaJbTyzkdJKEpSmVSX6OB4.jpeg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/T7eDbaJbTyzkdJKEpSmVSX6OB4.jpeg\").href} 1050w`\n  },\n  I0l9z23Nu: \"Marketing Creative Content Creation: How to Succeed With Targeted Instagram and Facebook Ads\",\n  I9sVFHXgM: {\n    src: new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href} 904w`\n  },\n  id: \"w3esdcwKf\",\n  nsBuqL3EK: \"creative-content-creation-how-to-succeed-with-targeted-instagram-and-facebook-ads\",\n  WDA1AuGnS: \"2019-07-01T00:00:00.000Z\",\n  Zp8PxjFEe: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Facebook and Instagram have been a part of successful marketing strategies for several years now \u2014 and that\u2019s not going to change any time soon.\", /*#__PURE__*/_jsx(\"br\", {}), \" \", /*#__PURE__*/_jsx(\"br\", {}), \"In the last year, spending on Facebook ads has increased by 40 percent, while Instagram ad spend has risen by a \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://marketingland.com/as-advertisers-pull-back-on-facebook-instagrams-ad-spend-growth-rate-is-booming-246265\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"whopping 177 percent\"\n        })\n      }), \".\", /*#__PURE__*/_jsx(\"br\", {}), \" \", /*#__PURE__*/_jsx(\"br\", {}), \"Those numbers are worth paying attention to, because if the competition is still flocking to these well-known platforms, it means that a lot of customers are paying attention to these ads.\", /*#__PURE__*/_jsx(\"br\", {}), \" \", /*#__PURE__*/_jsx(\"br\", {}), \"Facebook and Instagram ad spending can generate a big return on investment for e-commerce brands, especially with the targeting options made available through these platforms. Here\u2019s how you can improve targeting to succeed with your next campaign:\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Get Personal With Things\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Knowing your audience is key to successful branding on any platform. Facebook and Instagram are no different, and should serve as an extension of your current branding efforts.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The better you know your audience, the easier it will be to create high-quality content that appeals to their wants and interests. You can\u2019t just say that you want to target \u201Cmales between age 25 and 45.\u201D You need to more narrowly define who your target audience is so you can understand what makes them tick.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Facebook and Instagram\u2019s targeting options showcase just how important this is.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"You don\u2019t just have the option of targeting your ads by age or gender. You can \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.facebook.com/business/help/182371508761821?helpref=faq_content\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"dive deeper\"\n        })\n      }), \" based on app usage, page engagement, other interests and hobbies or even the type of device they use.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Such insights should ultimately define everything that goes into your Facebook and Instagram ads. It will influence the type of images you choose, the tone of your text content and even hashtag curation as you strive to create compelling ads.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Find a Twin or \u2018Lookalike,\u2019 If You Will\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Understanding who your primary target audience should be is one thing. But expanding your reach on social media can sometimes seem easier said than done.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"One especially effective Facebook and Instagram targeting tactic is the use of \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.facebook.com/business/help/465262276878947\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"lookalike audiences\"\n        })\n      }), \". Lookalike audiences essentially allow you to use your brand\u2019s existing followers to automatically generate a new target audience for your campaign.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Plus, it saves you the effort of digging through this targeting minutiae on your own.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Lookalike audiences primarily use demographic information, shared interests and online behaviors to create a new target group that is similar to your current followers. Because of their shared interests and attributes, they are more likely to be interested in your product or service when exposed to your ad.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Remarket Your Way to Easier, More Reliable Sales\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Remarketing is another effective targeting option for Facebook and Instagram ads. Facebook actually allows you to embed a \u201C\", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.facebook.com/business/help/651294705016616\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"pixel\"\n        })\n      }), \"\u201D on your website that tracks the actions visitors take when they visit your site.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Using the information gathered from the pixel, you can then create custom audiences on Facebook and Instagram to target users who have visited your site. Further customization allows you to retarget users who have already made a purchase, or even to recapture visitors who abandoned their digital shopping cart.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Remember, the likelihood of someone buying your product or service the first time they come in contact with your brand is extremely rare. On average, most businesses \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.businessinsider.com/how-many-contacts-does-it-take-before-someone-buys-your-product-2011-7\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"require about seven \u201Ccontacts\u201D\"\n        })\n      }), \" with a potential customer before a sale is made.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"By putting your ads in front of people who have already visited your site, you greatly increase the likelihood of generating sales or at least moving potential leads farther along their buyer\u2019s journey.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Go Organic\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Social media marketers like to talk about \u201Corganic growth\u201D \u2014 increases in their number of followers that come as a result of normal posts, rather than paid ads. Consistently creating engaging content is one of the best ways to build your following on Facebook and Instagram so you can eventually make a sale.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"However, this idea of \u201Cgreat content\u201D can be equally successful when applied to a paid ad. Just because you\u2019re paying for the placement of the post, doesn\u2019t mean it has to look like an advertisement.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Experiment.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Make some of your ads look like natural, organic content. This doesn\u2019t mean you should stop creating promotional posts, but content that appears organic (even when it is part of a paid ad campaign) generally gets \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.frac.tl/work/marketing-research/organic-vs-sponsored-instagram-posts/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"more likes and other forms of engagement\"\n        })\n      }), \" than sponsored content.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Experiment With Different Formats\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Successful Facebook and Instagram ad campaigns don\u2019t merely rely on standard photo ads. Instead, they use a diverse mix of content to capture the attention of their target audience in new and interesting ways.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"On Instagram, one of the most popular alternative ad methods involves working with influencers to create sponsored posts. We often think of people like the Kardashians as Instagram influencers, but in reality, even someone with 10,000 followers can provide a valuable influencer partnership for your niche.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://www.entrepreneur.com/article/293538\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"For best results\"\n        })\n      }), \", you\u2019ll want to find an influencer who has a similar following to your target audience, who posts regularly and receives a high level of engagement.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Check to make sure they actually work with brands to create sponsored posts. Look at their prior content (both sponsored and non-sponsored) to determine if they are a good fit for reaching your target audience.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"You can also experiment through your own channels with carousel and video ads.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Carousel ads allow you to display multiple images in a single ad. Users can swipe through to view each image. Such ads are especially effective when displaying a new e-commerce product line-up, and have been found to be up to \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://digiday.com/media/facebooks-carousel-ads-10-times-better-regular-ads/\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"10 times as effective\"\n        })\n      }), \" as a standard Facebook ad.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Video ads have also proven to be a popular choice for more effective targeting on Facebook and Instagram \u2014 over \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.cmo.com/features/articles/2016/1/6/15-mind-blowing-stats-about-digital-video.html%252523gs.tZLRm3Y\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"half of all internet traffic\"\n        })\n      }), \" is spent watching online videos. Instagram allows video ads of up to 60 seconds in length, giving you plenty of space to tell a story or share a behind-the-scenes look at your brand.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Targeting Success\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"What works for one brand on Instagram or Facebook won\u2019t necessarily be the be-all end-all for successfully targeting your social media ads. To achieve lasting results, you need to stay true to your brand persona and create content that will appeal to your target audience.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"However, by following these guidelines for social media targeting, you\u2019ll be able to achieve your desired outcomes \u2014 whether you\u2019re an electrical contractor or a clothing designer. When quality, relevant content is paired with proper targeting, you\u2019ll be well on your way to increasing conversions and sales.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    })]\n  })\n}, {\n  cOP0os03w: \"E-Commerce |Featured 8 Essential Steps to Scaling Your DTC Brand\",\n  ekQDbhBQf: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/gnuLTq3HfagS4saaQlRGSa7k.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/gnuLTq3HfagS4saaQlRGSa7k.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/gnuLTq3HfagS4saaQlRGSa7k.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/gnuLTq3HfagS4saaQlRGSa7k.jpg?scale-down-to=2048\").href} 2048w, ${new URL(\"https://framerusercontent.com/images/gnuLTq3HfagS4saaQlRGSa7k.jpg\").href} 2560w`\n  },\n  I0l9z23Nu: \"E-Commerce | Featured 8 Essential Steps to Scaling Your DTC Brand\",\n  I9sVFHXgM: {\n    src: new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/9Tn6Y4IUZYCxokNMTnPSuVzrM9E.png\").href} 904w`\n  },\n  id: \"ofWHdl3Xw\",\n  nsBuqL3EK: \"8-essential-steps-to-scaling-your-dtc-brand\",\n  WDA1AuGnS: \"2021-07-01T00:00:00.000Z\",\n  Zp8PxjFEe: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"Each DTC brand is part of a unique ecosystem. They ship straight to customers, remove third parties to potentially achieve significantly higher profits, and develop a more memorable brand in the process. Lately, DTC brands have been emerging more and more.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"However, to successfully scale a DTC brand, there are 8 key steps founders must follow. Sticking to this hierarchy in establishing and scaling a DTC brand will lay the foundation for successful, sustainable, long-term growth.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,gnuLTq3HfagS4saaQlRGSa7k.jpg\",\n      \"data-framer-height\": \"1707\",\n      \"data-framer-width\": \"2560\",\n      height: \"853\",\n      src: new URL(\"https://framerusercontent.com/images/gnuLTq3HfagS4saaQlRGSa7k.jpg\").href,\n      style: {\n        aspectRatio: \"2560 / 1707\"\n      },\n      width: \"1280\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"1. Developing Your DTC Product or Service\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This should go without saying, but before thinking of scaling, take the time to fine-tune products or services. All the best marketing in the world won\u2019t help a brand grow if it doesn\u2019t deliver a product or service with a strong value proposition.\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"In fact, research from CBInsights found that \u201C\", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.cbinsights.com/research/startup-failure-reasons-top/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"no market need\"\n        })\n      }), \"\u201D for a product was the biggest contributor to startup failures, accounting for 42 percent of failed startups. Products that were difficult to use or had mistimed launches also fell into the top ten reasons for failure.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"2. DTC Branding\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"After clearly defining a product or service offering and understanding the value proposition, you\u2019re ready to move into the branding phase. Brands should be clearly established before attempting any other marketing actions. A brand defines a company and everything else it does stems from that \u2014 from its website to its social media campaigns.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Coffee scrub brand Frank Body is a strong example of how branding can help a DTC company succeed. The brand has a sassy persona that is often attributed as part of what has enabled it to reach \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.forbes.com/sites/viviennedecker/2017/02/22/how-australias-frank-body-built-a-20m-global-beauty-brand-on-social-media/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"$20 million in annual sales\"\n        })\n      }), \". This persona infuses all of its content, creating a consistent and memorable experience with each interaction.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"3. Photo & Video Content\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Once detailing all of the pieces of a brand, it\u2019s time to start producing photo and video content that will serve as the baseline for promotional materials. Naturally, this includes capturing high-quality imagery of products. For service providers, an alternative to product photography is to take action shots of a brand\u2019s team at work.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This is one area where brands get what they pay for. Quality lighting, photography equipment, and editing software can completely transform the way customers perceive a brand. When customers can\u2019t physically handle a product in a store, attractive imagery will go a long way in making a positive first impression.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"4. Website Development\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Next comes another crucial component of any successful DTC brand: the website. Naturally, upload photo content and write copy that reflects the brand. However, also consider the overall design, user interface, and user experience of the website.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Because a website is the \u201Cstorefront\u201D of a brand, the checkout process should get a lot of care and attention. Make the buying process as simple and streamlined as possible. Implementing obvious CTAs, clear site navigation, fast load times, attractive creative and design, secure checkout, and eliminating the need to create an account to make a purchase can greatly reduce your cart abandonment rate.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"5. Retention Campaigns\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The first people who visit a website are the foundation of a business. As such, have an effective strategy to keep them drawn to your brand. Email and SMS are effective mediums to send customized messaging to customers and keep them engaged and excited about your brand. Collect users\u2019 information while they are on your site through a newsletter, giveaway, purchase, or other promotional initiative and use it for future email and SMS conversion and retention funnels.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"One example of a common retention campaign is a welcome series after someone signs up for an account. This retention funnel can be used to inform customers of new products and promotions to get them to return to a store. Abandoned cart emails can also serve as a helpful reminder for people who didn\u2019t finish a purchase while on a site. Research has found that abandoned cart emails earn an \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.klaviyo.com/marketing-resources/abandoned-cart-benchmarks\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"average of $5.81 per recipient\"\n        })\n      }), \" \u2014 earnings that can add up quicker than expected, especially if consistently growing an email list.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"6. Social Media\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"No DTC brand should launch without a strong social media presence. Social media platforms provide a powerful tool for building a community around your brand and sparking meaningful engagement with a target audience.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Of course, social media is only successful if it\u2019s consistent. Use a content calendar to help regularly push out relevant content to each social media platform being used. Remember to follow the voice and image guidelines that were established when the brand persona was created. A distinct, relatable social media presence will help grow brand loyalty and sales.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"7. Paid Advertising for DTC Brands\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Even if ad spend is relatively small, paid advertising is going to play an important role in a DTC brand\u2019s growth, especially in its early stages. With a website and social media profile set up, begin running campaigns on Facebook, Instagram, and Google \u2014 as well as any other place an audience might be, like Snapchat or TikTok.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Remember to adapt paid advertising content to better fit each platform, while still remaining true to brand persona. A Google PPC ad will need to look very different from a TikTok campaign, but both can drive revenue if they\u2019re targeted properly and use strong copy and imagery.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"8. Social Proof & Influencer Marketing\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Even online, word of mouth is one of the most effective methods for getting new customers. Social proof that comes from actual people \u2014 rather than the brand itself or impersonal mediums like PR \u2014 is viewed as far more trustworthy.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Influencer marketing can be a powerful way to reach a wide, highly engaged audience. Look for influencers in a niche that are open to doing promotional posts to help your product reach a wider group than owned content could.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Additionally, social proof from regular customers can be just as powerful. Look for ways to incentivize customers to share your brand or product. Whether offering discounts for customer referrals or running social media contests with prizes for users who post with brand hashtags, these personal recommendations have the most powerful effect on a target audience.\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://3.80.156.17/our-model\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Time to Scale\"\n        })\n      }), \" Your DTC Brand\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There is a lot of work that goes into successfully scaling a DTC brand. 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