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  "sourcesContent": ["import { jsx as _jsx, jsxs as _jsxs } from \"react/jsx-runtime\";\nimport { addPropertyControls, ControlType, Link } from \"framer\";\nimport * as React from \"react\"; /**\n                                * @framerRecordIdKey id\n                                * @framerSlug d_5CXD9wJ\n                                * @framerData\n                                */\nconst data = [{\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Creating content in \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\"\n        })\n      }), \" is about to get a boost, thanks to a handy new integration with OpenAI\u2019s ChatGPT.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Our new Content Helper will support creators with ideas for polls, predictions and quizzes, potentially saving hours of content creation time.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Simply type in the context of what you\u2019d like your content to be based on, e.g. \u2018Liverpool FC vs Everton Merseyside derby\u2019, and allow the Helper to come up with a suggested trivia question, alongside possible answers.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For anyone using the platform to power live blogs or match centres, where you need to deliver many different interactive content elements, this is sure to save time and produce options that can be curated and edited for accuracy (because as you know, it\u2019s not 100% accurate all of the time\u2026.yet).\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Helper also auto-populates the necessary fields within the platform, saving even more time copy and pasting or building feed integrations.\\xa0Currently integrated with GPT-3.5 series, with an update planned for GPT-4 soon.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Here\u2019s how it works:\"\n    }), /*#__PURE__*/_jsx(\"ol\", {\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"h3\",\n        children: /*#__PURE__*/_jsx(\"h3\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Select the Element type you want help with (e.g. Poll, Quiz, Prediction)\\xa0\"\n          })\n        })\n      })\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,fAfjQx7XJWKcveKf0NDM3J6P20.png\",\n      \"data-framer-height\": \"1446\",\n      \"data-framer-width\": \"2046\",\n      height: \"723\",\n      src: new URL(\"https://framerusercontent.com/images/fAfjQx7XJWKcveKf0NDM3J6P20.png\").href,\n      style: {\n        aspectRatio: \"2046 / 1446\"\n      },\n      width: \"1023\"\n    }), /*#__PURE__*/_jsx(\"ol\", {\n      start: \"2\",\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"h3\",\n        children: /*#__PURE__*/_jsx(\"h3\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Type in what you want your content to be based on\"\n          })\n        })\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"I.e. Barcelona and UEFA Champions League\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,lzlKy1KDLg7yAMohiKmyTEswQ.png\",\n      \"data-framer-height\": \"1446\",\n      \"data-framer-width\": \"2046\",\n      height: \"723\",\n      src: new URL(\"https://framerusercontent.com/images/lzlKy1KDLg7yAMohiKmyTEswQ.png\").href,\n      style: {\n        aspectRatio: \"2046 / 1446\"\n      },\n      width: \"1023\"\n    }), /*#__PURE__*/_jsx(\"ol\", {\n      start: \"3\",\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"h3\",\n        children: /*#__PURE__*/_jsx(\"h3\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Click 'Generate'\"\n          })\n        })\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The helper will then create the question and the list of possible answers\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,yfVPDwHD0vHX0SldPVypY0bdez8.png\",\n      \"data-framer-height\": \"1444\",\n      \"data-framer-width\": \"2050\",\n      height: \"722\",\n      src: new URL(\"https://framerusercontent.com/images/yfVPDwHD0vHX0SldPVypY0bdez8.png\").href,\n      style: {\n        aspectRatio: \"2050 / 1444\"\n      },\n      width: \"1025\"\n    }), /*#__PURE__*/_jsx(\"ol\", {\n      start: \"4\",\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"h3\",\n        children: /*#__PURE__*/_jsx(\"h3\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Click \u2018Apply Generated Values\u2019\\xa0\"\n          })\n        })\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This will auto-populate the required fields with the correct information\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,44ybdwQwEe2pB9gjx15K6avCBI.png\",\n      \"data-framer-height\": \"1446\",\n      \"data-framer-width\": \"2048\",\n      height: \"723\",\n      src: new URL(\"https://framerusercontent.com/images/44ybdwQwEe2pB9gjx15K6avCBI.png\").href,\n      style: {\n        aspectRatio: \"2048 / 1446\"\n      },\n      width: \"1024\"\n    }), /*#__PURE__*/_jsx(\"ol\", {\n      start: \"5\",\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"h3\",\n        children: /*#__PURE__*/_jsx(\"h3\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Click \u2018Save and Publish\u2019\"\n          })\n        })\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Success! Your interactive content is now scheduled within your event.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,ArRx7PIgdSayAdVbgqCR58rw.png\",\n      \"data-framer-height\": \"1440\",\n      \"data-framer-width\": \"2046\",\n      height: \"720\",\n      src: new URL(\"https://framerusercontent.com/images/ArRx7PIgdSayAdVbgqCR58rw.png\").href,\n      style: {\n        aspectRatio: \"2046 / 1440\"\n      },\n      width: \"1023\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"So say goodbye to writers\u2019 block and let ChatGPT and the \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Interaction Cloud\"\n        })\n      }), \" speed things along.\\xa0\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"oSqiE1i1k\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Sign up here\"\n        })\n      }), \" to be the first to know when this feature is launched.\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"say-goodbye-to-writers-block-chatgpt-helper-to-become-part-of-monterosa-interaction-cloud\",\n  IaBNdlVPs: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/q53IVvQbEBoeRk9QBfCcTndecQ8.gif\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/q53IVvQbEBoeRk9QBfCcTndecQ8.gif?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/q53IVvQbEBoeRk9QBfCcTndecQ8.gif?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/q53IVvQbEBoeRk9QBfCcTndecQ8.gif\").href} 1348w`\n  },\n  id: \"MfrZdROZh\",\n  PZCoExxVU: \"The new capability will enable users to leverage ChatGPT to help generate interactive content ideas on the fly\",\n  wPDh6zlWU: \"Say goodbye to writers\u2019 block: ChatGPT helper to become part of Monterosa / Interaction Cloud\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"We\u2019re often asked how you can use social media platforms to convert attention to owned and operated platforms (website and apps), without having to pay for promotion.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Using Stories, Tweets and posts to generate conversion is a great method of bringing social audiences into your environment where you can encourage sign up, marketing consent and where you can own the data.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In this blog we'll cover how to convert your fans on:\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Instagram\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Twitter\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"TikTok\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Snapchat\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), \"Here's how our interactive \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"Be1_R1uEt\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Experiences\"\n        })\n      }), \" can be integrated into those social channels to drive engagement.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Use Instagram Stories to direct fans to rapidly engage\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,965Qyn2yaaZ5lYDbWpH1zsvJ8TM.png?originalFilename=Social+media+1+%282%29.png\",\n      \"data-framer-height\": \"1476\",\n      \"data-framer-width\": \"2340\",\n      height: \"738\",\n      src: new URL(\"https://framerusercontent.com/images/965Qyn2yaaZ5lYDbWpH1zsvJ8TM.png\").href,\n      style: {\n        aspectRatio: \"2340 / 1476\"\n      },\n      width: \"1170\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Stylised Instagram content, prompting instant interaction\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Get fans to engage without leaving the app\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Once link is clicked, fans arrive at the Experience landing page on their device\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Adding a hook\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,D7CCnGYbokpcCjxPgGhZ70yFnQ.png?originalFilename=Instagram+%281%29.png\",\n      \"data-framer-height\": \"1476\",\n      \"data-framer-width\": \"2340\",\n      height: \"738\",\n      src: new URL(\"https://framerusercontent.com/images/D7CCnGYbokpcCjxPgGhZ70yFnQ.png\").href,\n      style: {\n        aspectRatio: \"2340 / 1476\"\n      },\n      width: \"1170\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Incentivise fans with the chance to win prizes \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Could be tickets, merchandise or discounts off their next match day experience\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Seamless integration on twitter\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,jg4kHJPTB1GIe9sXCUkh9SAnuao.png?originalFilename=Social+media+2+%282%29.png\",\n      \"data-framer-height\": \"1476\",\n      \"data-framer-width\": \"2340\",\n      height: \"738\",\n      src: new URL(\"https://framerusercontent.com/images/jg4kHJPTB1GIe9sXCUkh9SAnuao.png\").href,\n      style: {\n        aspectRatio: \"2340 / 1476\"\n      },\n      width: \"1170\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Metadata embedded in the Experience that shows what fans are interacting with on your twitter post, created for each Experience\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Headerless Experience landing page hosted by your website\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Displayed within Twitter app, via their WebView\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Integrate into TikTok via links\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,JiVeYAVR9bNQag8noOIKH0D1HB8.png\",\n      \"data-framer-height\": \"1383\",\n      \"data-framer-width\": \"2340\",\n      height: \"691\",\n      src: new URL(\"https://framerusercontent.com/images/JiVeYAVR9bNQag8noOIKH0D1HB8.png\").href,\n      style: {\n        aspectRatio: \"2340 / 1383\"\n      },\n      width: \"1170\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"For companies with under 10,000 followers, add your Experience link to your profile and use your copy to draw attention \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Over 10,000 followers? Add a link into your TikTok videos and get users interacting right away!\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Increase your content views in Snapchat Stories\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,OU7qfknYpPB3GCOwhe1ZJN0g0.png\",\n      \"data-framer-height\": \"1476\",\n      \"data-framer-width\": \"2340\",\n      height: \"738\",\n      src: new URL(\"https://framerusercontent.com/images/OU7qfknYpPB3GCOwhe1ZJN0g0.png\").href,\n      style: {\n        aspectRatio: \"2340 / 1476\"\n      },\n      width: \"1170\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Boost engagement rates with your content with an interactive Experience promoted in Snapchat Stories\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Hosted on your site but within the Snapchat app, delivering the most frictionless way for fans to engage\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Now you know how to use social media to convert fans with interactive Experiences, why not try them out for yourself?\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Visit our \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"lSUfdHZoD\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Experiences Hub\"\n        })\n      }), \" and give them a go today!\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"how-monterosa-experiences-drive-traffic-from-tiktok-snapchat-and-instagram-to-your-owned-and-operated-platforms\",\n  id: \"KXc5WM11C\",\n  PZCoExxVU: \"Step up your organic content game to drive engagement \",\n  wPDh6zlWU: \"How Monterosa Experiences drive traffic from TikTok, Snapchat and Instagram to your owned and operated platforms\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"To celebrate International Women's Day 2023, we caught up with Junior QA Engineer, Afia Antwiwaa Osei, to find out how she got into tech, what inspires her and what she'd like to see more of in the future.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Q: How did you get into the industry?\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"A: I was introduced into the Tech Industry during my Senior High School days at Methodist Girls\u2019 High School, Mamfe-Akuapem. At the time, I had no interest whatsoever in Mathematics but my maths teacher who told me the secret to winning the battle in the maths world was constant practising and consistency. Upon taking this advice, a deeper hunger was ignited in me and I began asking questions about the applications of Mathematics. Coincidentally, I joined the Robotics Club where I had finally learnt that things as simple as the gradient of a line was being applied in the software to help a robot travel a distance and can survive under any given conditions. This phenomenon was called an Autonomous Rescue and I was amazed at how mathematics could solve real life problems. The competitions organised by the Ghana Robotics Academy Foundation was an eye opener and that was the start for me.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Q: What do you like about it?\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The tech space is diverse, consisting of a wide range of careers, not just for the technical side of the role but also within leadership. There is the constant innovation and development of new technologies because technology has become an integral part in our lives and there is a growing demand for skilled tech workers, making job security in the industry relatively high. The tech industry is constantly evolving, providing opportunities to work on new and exciting projects that push the boundaries of what is possible, unleashing the chances of career growth. It can also offer flexibility in terms of work arrangements, such as the ability to work remotely or on flexible schedules, which can be particularly beneficial for women who may have caregiving responsibilities or other commitments outside of work.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Q: What would you like to see more of in the industry to bring in more women?\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"More women should be given tech roles, especially in leadership positions so we are properly represented and they can serve as role models to the younger generation. It would be exciting to see that more women are encouraged constantly to take interest in STEM fields at a younger age and once the interest is ignited, it should be dutifully nurtured so as to grow the number of women in the industry.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Q: Do you have any observations on being a woman in tech?\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"I have observed that women who possess certain qualities always thrive in the tech industry. They are usually strong willed, purposeful, bold, outspoken but of course good natured, hardworking and and lastly must be consistent and take opportunities to better themselves.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Q: Are there any women or female organisations that inspire you?\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: 'Like the saying by Porter Gale goes, \"Your network is your net worth.\"\\xa0 My unending tech journey was made possible by learning and following in the footsteps of some predecessors. Ivy Barley, Nana Efua Benyaw and Lily Edinam Botsyoe. The women have guided me both knowingly and unknowingly and I\u2019m grateful to them. My circle of friends has also been a stronghold.'\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Monterosa is committed to building a diverse workforce of passionate people, joined together by a love of sports, gaming and dedicated to creating better digital experiences for fans.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Find out more about \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"noFPlC4m8\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"who we are\"\n        })\n      }), \" and \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"augiA20Il\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"what we do\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"iwd23-being-a-woman-in-tech\",\n  id: \"iPVAeE_1f\",\n  PZCoExxVU: \"Afia Antwiwaa Osei, Junior QA Engineer\",\n  wPDh6zlWU: \"IWD23: Being a woman in tech\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"\u201CBuild it and they will come\u201D.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Will they really?\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This might sound counterintuitive: it\u2019s not enough to add fan engagement to your digital products and expect results. Especially if you want to attract new audiences, you must shout about it too.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The good news is this: when you add interactive features to your product, they are usually highly marketable. People simply love to get involved, and participation is a great hook.\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"For example, when \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GczHiWufg\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Liverpool FC\"\n        })\n      }), \" relaunched their Match Centre (powered by our \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"wjjZvFqQ_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Event Centre\"\n        })\n      }), \" solution), the whole organisation got behind the product and created a range of exciting marketing assets. From Instagram stories to Tweets and perimeter boards, fans are driven to their platform every match day during the build-up and during the game. As a result, they multiplied unique users x10 and have captured millions of first-party data records via competitions and registration.\\xa0\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"For brand partners aiming to activate like EA SPORTS, sending fans to engage and participate is a way to drive regular awareness and \u2013 if it\u2019s a goal \u2013 data capture. EA SPORTS FIFA Player of The Month is right the brand owns across European football and they generate millions of engagements per year by using \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\"\n        })\n      }), \" to power mass fan voting and social sharing.\\xa0\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"However, while most fan experiences can help to increase engagement levels, the most successful of all of these have one thing in common: a compelling call-to-action (CTA).\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"By optimising your CTA, you give your fan engagement experiences the best chance to deliver on your key metrics for engagement and conversion. A well-crafted CTA motivates the user to act and ensures they don\u2019t just move on.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Ready to increase your levels of fan engagement with the optimal CTA? Read on\u2026\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"4 Steps: Context, Action, Payoff, Urgency\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 1: Context\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"e.g. \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CVote for your favourite player of the season\u201D\\xa0\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"First, set the scene. This is the \u2018what\u2019 of the statement. What are you trying to get your audience to do? This could be to play a game, recommend a friend or share their opinions. Whilst this may seem straightforward, what\u2019s important here is to keep it concise, as more than one action could lead to confusion and inertia.\\xa0\\xa0\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,pBuJkeRlHIQ9iCsGBUDBG15tBQQ.png?originalFilename=Context.png\",\n      \"data-framer-height\": \"1272\",\n      \"data-framer-width\": \"2340\",\n      height: \"636\",\n      src: new URL(\"https://framerusercontent.com/images/pBuJkeRlHIQ9iCsGBUDBG15tBQQ.png\").href,\n      style: {\n        aspectRatio: \"2340 / 1272\"\n      },\n      width: \"1170\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 2: Action\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"e.g. \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CPick your player and take the superfan challenge now. \u201D\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This is where you tell the audience what it is you want them to do. Don\u2019t forget to provide purpose \u2013 this is the underlying motivation behind the action..the \u201Cwhy\u201D. For example, this could be to have the chance to win points or prizes.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,hTlVkn6ZpBvxrj1jGE2EEthJM.png?originalFilename=Purpose.png\",\n      \"data-framer-height\": \"1272\",\n      \"data-framer-width\": \"2340\",\n      height: \"636\",\n      src: new URL(\"https://framerusercontent.com/images/hTlVkn6ZpBvxrj1jGE2EEthJM.png\").href,\n      style: {\n        aspectRatio: \"2340 / 1272\"\n      },\n      width: \"1170\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 3: Payoff\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"e.g. \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CCompete with other fans to prove you\u2019ve got what it takes\u201D or \u201CWin an exclusive training session with your hero\u201D.\\xa0\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The optimal CTA should explain what the user will get in return for interacting. It\u2019s human nature to be motivated by rewards and this can be experienced on a public or a private level.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Contrary to many people\u2019s assumptions, a big prize isn\u2019t always the best motivator. The \u2018winnability\u2019 of a prize is key, but social currency or personal satisfaction can be equally effective. You can think of the payoff in terms of both public and private feedback:\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        style: {\n          \"--framer-font-size\": \"11px\",\n          \"--framer-text-color\": \"rgb(0, 0, 0)\",\n          \"--framer-text-decoration\": \"none\"\n        },\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Public feedback: such as Results, Leaderboards, Opinions. This relates to anything that is experienced collectively. It is particularly effective in building a sense of community - something that online users crave; the chance to weigh up their opinions against someone else\u2019s, or see how their knowledge levels compare with other users, driving a sense of competition and achievement.\"\n        })\n      }), /*#__PURE__*/_jsxs(\"li\", {\n        \"data-preset-tag\": \"p\",\n        style: {\n          \"--framer-font-size\": \"11px\",\n          \"--framer-text-color\": \"rgb(0, 0, 0)\",\n          \"--framer-text-decoration\": \"none\"\n        },\n        children: [/*#__PURE__*/_jsx(\"p\", {\n          children: \"Private feedback: such as rewards, unlocking access to exclusive content, getting a discount off a product. This is all about personal gratification that isn\u2019t shared with a group. Gaining something such as unlocking exclusive content is a perfect example of how to drive a response.\"\n        }), /*#__PURE__*/_jsx(\"p\", {\n          children: /*#__PURE__*/_jsx(\"br\", {\n            className: \"trailing-break\"\n          })\n        }), /*#__PURE__*/_jsx(\"img\", {\n          alt: \"\",\n          className: \"framer-image\",\n          \"data-framer-asset\": \"data:framer/asset-reference,xSTg12dS8mRBzRo4ATKWmtrwFI.png?originalFilename=Private+feedback.png\",\n          \"data-framer-height\": \"1272\",\n          \"data-framer-width\": \"2340\",\n          height: \"636\",\n          src: new URL(\"https://framerusercontent.com/images/xSTg12dS8mRBzRo4ATKWmtrwFI.png\").href,\n          style: {\n            aspectRatio: \"2340 / 1272\"\n          },\n          width: \"1170\"\n        })]\n      })]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 4: Urgency\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"e.g. \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CYou\u2019ve got 05:03 remaining!\u201D\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Urgency can be the difference between a good response and an amazing one. A sense of urgency is what will encourage your fans to take action, for fear of missing out if they don\u2019t engage, right now! A ticking clock, a deadline, or a timed reveal can all increase response rates dramatically.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,z42n2JgYqprZbFfugAYeXcMQjrI.png?originalFilename=Urgency.png\",\n      \"data-framer-height\": \"1272\",\n      \"data-framer-width\": \"2340\",\n      height: \"636\",\n      src: new URL(\"https://framerusercontent.com/images/z42n2JgYqprZbFfugAYeXcMQjrI.png\").href,\n      style: {\n        aspectRatio: \"2340 / 1272\"\n      },\n      width: \"1170\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Putting it all together\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CWho\u2019s your favourite player of the season? Pick your player, take the superfan challenge and win an exclusive training session with your hero. Play Now! You\u2019ve got 05:03 remaining.\u201D\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Aim for clear, concise terms. Less is usually more.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"If it\u2019s destined for voice over, try reading the CTA out. If it\u2019s going to be written, try experimenting with scale and typography to assess legibility.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When you go live, try out variants and see which drive the best results.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Other examples:\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CVote for your Man of The Match in the next five minutes and you could win a pair of season tickets! Go to teamwebsite.com or scan the QR to vote, right now!\u201D\\xa0\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CSign up to our monthly newsletter by the end of the month and get a 20% discount off your first purchase\u201D\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CRecommend a friend today and receive 30 free spins. Click here to enter details\u201D\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Need help creating the perfect digital experience?\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Now you\u2019ve got your CTA sorted, why not check out \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"https://www.monterosa.co/interactioncloud\"\n        })\n      }), \" for more information on how you can use \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\"\n        })\n      }), \" to give your fans the best digital experiences.\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"the-art-of-creating-effective-calls-to-action-in-fan-engagement\",\n  id: \"iTqsJH1GS\",\n  PZCoExxVU: \"See your engagement levels climb by deploying the key ingredients that drive response, including a crisp CTA\",\n  wPDh6zlWU: \"The art of creating effective calls to action in fan engagement\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"As we begin 2023, we wanted to take a look back at the past year, examining some of the product innovations and new features within \", /*#__PURE__*/_jsx(Link, {\n        href: \"/interaction-cloud\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"We served more users than ever, delivering incredible year-on-year growth for a range of customers including Entain, Stats Perform, \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"sWQxqsBwf\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Formula E\"\n        })\n      }), \" and more.\\xa0\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"And we didn\u2019t stop there. In 2022, we continued to improve the platform, with a whole host of new features that are making setting up and deploying fan engagement experiences even easier.\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"2022 in numbers\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"start\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"The platform now serves 120 million users a year - the highest number ever!\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"We have over 30+ interactive Experiences housed within the platform and available to deploy\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"\u200D78,614,632 unique interactive users\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"\u200D1,073,808,349 unique interactions\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"New Capabilities\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Fast Track Experiences\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"In summer, we launched \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"Be1_R1uEt\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Fast Track Experiences\"\n        })\n      }), \"; a suite of compelling \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"Be1_R1uEt\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Experiences\"\n        })\n      }), \" that can be integrated into your website or apps in a matter of weeks. Designed to be integrated into existing digital products with ease, we're already seeing huge engagement rates when implemented by our customers.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Gamification\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"We launched our brand new \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"dw0aGb9Jb\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Gamify\"\n        })\n      }), \" offering. 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An entirely new version is now production ready and in some cases can offer a 10x load time performance.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,ezxXal1ympxH44VEZMDxhrMTA.png\",\n      \"data-framer-height\": \"2346\",\n      \"data-framer-width\": \"4569\",\n      height: \"1173\",\n      src: new URL(\"https://framerusercontent.com/images/ezxXal1ympxH44VEZMDxhrMTA.png?scale-down-to=4096\").href,\n      style: {\n        aspectRatio: \"4569 / 2346\"\n      },\n      width: \"2284\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Making fixes easy, with additional changes tracked in Activity Log\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As Apps have grown in complexity, chances of content misconfiguration has increased too. 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Introducing a new chart in Event Timeline: follow the peaks in user visits and break them down further with the new controls.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,qMd4C8rkLaAQA4NxaTOQT42C3U.gif\",\n      \"data-framer-height\": \"273\",\n      \"data-framer-width\": \"800\",\n      height: \"136\",\n      src: new URL(\"https://framerusercontent.com/images/qMd4C8rkLaAQA4NxaTOQT42C3U.gif\").href,\n      style: {\n        aspectRatio: \"800 / 273\"\n      },\n      width: \"400\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"A focus on speed and performance\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In addition to these updates, we also optimised the speed and reliability of the platform. We improved our Control API, the focus of which was to speed up request response time. We also optimised Timeline page performance.\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"What\u2019s new for 2023?\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"We\u2019re continuing to evolve and enhance \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"APFP5BiYn\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\"\n        })\n      }), \", with roadmap improvements planned throughout the year.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Such as:\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"start\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Improvements to Identify, Gamify and SDK\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Simplify content creation\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Improve Experiences embed and preview flow\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Improve in-Studio analytics\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Pinned Elements\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"We're also continuing to invest heavily in the expansion of our suite of \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"Be1_R1uEt\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Fast Track Experiences\"\n        })\n      }), \", with a focus on flexibility and applicability, so that they are the ideal choice for a whole host of sports, from Soccer to Basketball, Athletics to Ice Hockey and many many more!\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"We believe that integrating fan engagement into existing digital products should be a breeze and our the range of upcoming Fast Track Experiences will continue to make it easier than ever to get started. And all of this created, deployed and controlled by \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"APFP5BiYn\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DTo find out more or arrange a demo, \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"oSqiE1i1k\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"get in touch\"\n        })\n      }), \" now!\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"2022-another-record-year-for-monterosa-interaction-cloud\",\n  IaBNdlVPs: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/yFBQMZ8hJ0zX0dR9gukiOhM.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/yFBQMZ8hJ0zX0dR9gukiOhM.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/yFBQMZ8hJ0zX0dR9gukiOhM.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/yFBQMZ8hJ0zX0dR9gukiOhM.jpg\").href} 1080w`\n  },\n  id: \"LxbjD51tz\",\n  PZCoExxVU: \"The year in review and a peek at what's on the roadmap for 2023\",\n  wPDh6zlWU: \"2022: Another record year for Monterosa / Interaction Cloud\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"As sports and entertainment organisations turn to direct-to-consumer strategies, interactive experiences are becoming a core feature of their digital ecosystem. It\u2019s easy to see why. These engaging, fan-oriented experiences drive users to owned platforms in the thousands, allowing brands to \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"connect directly with audiences.\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Forming this connection is the first step in a direct-to-consumer strategy. By creating a direct relationship with your audiences, you can drive high engagement volumes, attract new visitors, and keep them connected to your brand. However, a genuinely successful direct-to-consumer strategy will \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"transform that engagement into conversions\"\n      }), \", driving revenue from subscriptions, sign-ups, merchandise sales, or any other form of purchase your brand offers.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DInteractive experiences feed into these revenue-driven D2C strategies in four ways:\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [\"They \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"increase the volume of engagement\"\n          }), \", building loyalty and giving you more opportunities to share your messaging\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [\"They allow you to \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"gather first-party data\"\n          }), \" to feed into your Customer Data Platform for improved targeting and personalisation\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [\"They offer additional \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"sponsorship value \"\n          }), \"with organic ad placements\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [\"They enable you to \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"retarget \"\n          }), \"your audience, driving \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"conversion and commercialisation\"\n          })]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,nocmh0DwAq2c9EOVaHafkI7cq8A.jpg\",\n      \"data-framer-height\": \"933\",\n      \"data-framer-width\": \"2160\",\n      height: \"466\",\n      src: new URL(\"https://framerusercontent.com/images/nocmh0DwAq2c9EOVaHafkI7cq8A.jpg\").href,\n      style: {\n        aspectRatio: \"2160 / 933\"\n      },\n      width: \"1080\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"Increase engagement at scale\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"With so many always-on digital services available to audiences today\u2014 from streaming services to social media, apps to podcasts\u2014 it\u2019s not always easy for brands to break through and be heard above the noise. The fact is that if you want your audience\u2019s attention, you have to \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"earn it\"\n      }), \", and that means providing them with an interactive experience that\u2019s \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"entertaining\"\n      }), \", \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"high-quality\"\n      }), \", and \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"unique\"\n      }), \".\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DIf you\u2019re looking to reach as many people as possible, your interactive experience will also need to be \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"scalable\"\n      }), \". This means that you need to use the \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"content you already have\"\n      }), \" and create experiences from scratch to maximise potential engagement value without breaking the bank.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Audiences value the opportunity to get involved, whether that\u2019s by voting, participating in a livestream Q&A, or proving their knowledge in polls and quizzes. Being actively engaged in content is a far more powerful experience than consuming it passively.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"UTx0Nz38b\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Nickelodeon has demonstrated the power of engagement with their Screens Up app\"\n        })\n      }), \", used as a companion to their linear TV content. By creating polls, quizzes, and interactive AR moments, they successfully captured their audience\u2019s attention on their digital platform. They also drove \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"linear viewing figures\"\n      }), \" as the interactive experience brought new viewers to the channel.\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"\u200DGather first-party data efficiently\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Audiences in the digital landscape \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"want \"\n      }), \"to be entertained. They actively seek worthwhile experiences to participate in. So if your interactive experience can offer them genuine value, they are likely to engage with it\u2014 and they\u2019re often \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"willing to share first-party data\"\n      }), \" to do so.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DNot only is this of great value to your Data and Marketing teams, but it also widens your horizons in terms of conversion opportunities. You can use that first-party data for retargeting purposes or to personalise your omnichannel experience.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DBut with the right digital interactive experience, you can also \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"put it to work straight away\"\n      }), \". If a viewer has given you their name, you can transform the merchandise they see to display personalised products ready for purchase. Or, if your conversion goal is to increase sign-ups to your video-on-demand platform, you can use first-party data gleaned from polls to show the user subscription-only content tailored to the topics you know they\u2019ll love.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"b4Uf2sjjZ\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"IMG Arena\u2019s use of Event Centres\"\n        })\n      }), \" is a prime example of how interactive experiences can deliver against data capture goals. In exchange for a simple sign-up, IMG gives fans access to exclusive content and a unique, gamified experience. This gated experience is so valuable that users are happy to share details to be part of the action, creating a powerful driver of first-party data.\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"\u200DIncrease sponsorship value\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Encouraging your audience to spend time with you on your owned digital platform is an excellent opportunity to \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"why-sports-sponsorship-needs-to-prove-it-can-convert-fans-to-customers-and-6-steps-to-get-started\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"expand your sponsorship and advertising inventory.\"\n        })\n      }), \" Not only does this open doors to generate millions more impressions, but it guarantees you can offer advertisers specific data about who their content is reaching. And this information is far more robust than many other channels. When an advertiser places an ad with you, they can know they\u2019re getting access to an engaged audience full of genuine, committed fans.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DYou can drill down even further by making use of your first-party data to offer specific targeting opportunities. Suppose you know your quizzes are a hit with tech enthusiasts under 24, while your videos perform better with music lovers aged 35 and over. In that case, you\u2019re in a great position to share that data with advertisers and offer them access to granular audiences with real, demonstrable ROI.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DBear in mind that you don\u2019t want your sponsorship placements to disrupt or detract from the overall fan experience. \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GczHiWufg\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"LFC\u2019s Match Centre \"\n        })\n      }), \"showcased how successfully this can be achieved, with organic, dynamic ad placements available for sponsors that fit seamlessly into the overall content feed and felt like a part of the experience, not a bolt-on sales opportunity.\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"\u200DDrive merchandise sales and revenue\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"If you\u2019re looking to boost the revenue generated by your content, interactive experiences are an excellent resource. Whether live or on-demand, adding clear calls to action into your content and building the sales process into the experience itself can help guide your audience towards that all-important decision-making moment.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DShopping experiences that rely on content shouldn\u2019t disrupt the overall experience. By highlighting items shown in a video, for example, and offering viewers the option to bookmark them for later, brands can draw a clear link between the content and the call to action without taking the user out of the experience to make a purchase.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DAlternatively, you might choose to embed the shop itself within the digital experience. \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/customer-story/itv-tv-show-apps\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"ITV has exemplified this with their official merchandise shop\"\n        })\n      }), \", which sits within each of their \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"mhyF45T78\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"TV Show Apps\"\n        })\n      }), \". As fans make their way through the experience, you can bring them through to the shop with calls to action located within the content feed or inside specific elements. Once they\u2019ve arrived in the shop, fans can select items and complete a purchase without ever having to navigate away from the app itself. This approach has enabled ITV to incorporate an additional revenue stream into their on-demand content, generating hundreds of thousands of sales that they would otherwise not have achieved.\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"how-interactive-experiences-drive-results-for-direct-to-consumer-strategies\",\n  id: \"MQUEITOe6\",\n  PZCoExxVU: \"Build a valueable direct relationship with your audience\",\n  wPDh6zlWU: \"How interactive experiences drive results for direct-to-consumer strategies\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"live-commerce-for-d2c-brands-the-shortest-distance-between-engagement-and-sales\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Live commerce, or live sales, is a growing trend that has taken Asia by storm, and is starting to feel more attractive and relevant in western markets\"\n        })\n      }), \". H&M-owned Monki and L'Oreal's Urban Decay added a live commerce element to their websites in 2020, and other consumer brands are looking to do the same. Live commerce\u2019s appeal is clear as brands look to create authentic connections with visitors, increase sales, and gather the information that will allow further personalisation.\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"If your brand is considering adding a live commerce experience, thinking about the technology needed to deliver a high-quality experience can be intimidating. At Monterosa, our team has worked closely with brands like Three UK to build and deploy live commerce experiences tailored to the brand\u2019s audience and product. We\u2019ve learned a lot along the way, and we've identified five primary tips to help you make the most out of your live commerce experience.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"If you\u2019re interested in integrating live commerce into your website or app and sales process, here are four things to consider to set yourself up for success:\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 1: How are you driving viewers to your live commerce experience?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Your brand might already have many followers on social media channels, or you may be working with influencers and brand ambassadors to extend your market reach. Think of all the possible touchpoints you have with your customers, and utilise those touchpoints to direct users to the live commerce experience in your website or app.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This could look like:\u200D\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Your influencer(s) and social media channels directing followers to the live stream\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Callouts on your website announcing a live commerce show is about to start, or push notifications for app users\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"An in-store experience that features QR codes that shoppers can capture to access a digital, live commerce experience\u200D\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"From your existing reach (website visitors, app users, social media followers), consider how you can bring them to the live commerce show. Remember, this is not just an opportunity to sell, but it\u2019s also a great way to encourage participation that helps you gather insights into what your customers want and their buying behaviour.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 2: What is the customer journey going to be?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Before you build anything, it\u2019s essential to understand who your audience is, any new segments you might be able to reach, and what you want to achieve with your live commerce experience. Do you want to build your brand? Increase the stickiness of your property? Do you want to drive merchandise sales? Gather data for personalisation? Nurture visitors?\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"For example, if you\u2019re a fast-fashion retailer who wants to increase sales, you could use mechanisms that are more conducive to \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.retailgazette.co.uk/blog/2021/03/how-convenience-is-now-key-in-purchasing-decisions-according-to-the-latest-consumer-research-from-linnworks/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"impulse and convenience buying, which is probably how your customers tend to shop\"\n        })\n      }), \". Within the live stream, you can \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://blog.hubspot.com/marketing/call-to-action-examples\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"utilise CTAs\"\n        })\n      }), \" that correspond directly to products. Or use polls to determine how the audience is reacting to a specific trend.\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"So if you asked, \u201CWhich sneaker style are you wearing as the weather warms up?\u201D and learn that people are interested in a particular style in the collection, the live streaming presenter can talk about the product\u2019s colourways or share outfit ideas. This generates an impulse reaction that may drive the user to purchase the shoes.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"On the other end, \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            NnIEdOsQa: \"three-live-how-the-uk-mobile-network-is-using-monterosa-to-power-customer-engagement-and-live-commerce\"\n          },\n          webPageId: \"aM0aFGMKz\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"a tech retailer like Three\"\n        })\n      }), \" or a makeup retailer\u2014 a brand with more technical product information to share\u2014 \\xa0might want the live stream to mimic the in-store shopping experience. There\u2019s a great opportunity to offer product support and guidance in the live stream, where your audience can ask questions just as they would in a brick-and-mortar store. This approach is less about impulse buying and more about having the live stream host emphasise a product\u2019s features and benefits.\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In other words, know your product and audience, and tailor the experience accordingly.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 3: Consider the screen layout\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This is a small thing that can have significant ramifications. Low latency video has evolved dramatically and is now providing a top-level user experience. Your screen layout can maximise that high quality. If you\u2019re a tech company offering a feature review of your product, a 16:9 screen with an interactive panel underneath might work best. This way, viewers can see the full scope of the product\u2019s technical aspects without too much getting in the way.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But if you\u2019re a fashion retailer, a vertical video with an overlay of the interactive panel might work best since most of your audience will probably skew a bit younger and be watching your content on a mobile device. It also helps to mimic the customer\u2019s experience at one of your retail stores, where they\u2019d view the item in a long mirror in the fitting room.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Again, think about the product; think about the audience. What is going to showcase your product and engage with customers most effectively?\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 4: Choose your destination and build the road to get there\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As you start incorporating interactive tools into your customer journey, it\u2019s essential to set goals and match them to a corresponding interactive element (Q&A, polls, shopping, etc). For example, if you want to engage at the \u201Ctop of the funnel\u201D, making the experience available to every web visitor (i.e., not behind a paywall) might be the way to go. You can then use interactive elements like a pop-up in the middle of the stream to drive web visitors to input their information and receive personalised assistance from a sales specialist. Or you might want to have a shoppable overlay that invites people to sign up to make the checkout process more straightforward.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"You may also want to use the live commerce experience to introduce a new product or trend. In this case, utilising open Q&A and social sharing can be a great way to engage and have an honest conversation. Or, if you want to use the streaming to gather consumer feedback and research, using a poll that asks questions that will allow you to enrich the consumer profile might be the way to go.\u200DIt\u2019s essential to keep in mind that live commerce isn\u2019t just about selling a product\u2014 it can also be about building a relationship with your customers. As with modern in-store retail, live commerce allows for unique and engaging experiences that attract shoppers.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Beyond shopping, live commerce is driven by customer advice and support\u2014 building trust and knowledge\u2014 and delivering an entertaining and fun experience. A retailer might, for example, use a live commerce platform to host a Q&A with special guests, or do an expert show\u2014 an interactive live event that focuses on a theme (beachwear, back to the office, etc).\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Yes, live commerce allows for another sales channel, but it can also tie into more significant engagement strategies\u2014 which is where the long-term benefits can come into play.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 5: How can this scale?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The quality of the live commerce experience will be fundamental in achieving your desired outcomes. Having low latency live streaming is one thing, but as you include interactive elements like Polls or Live Questions, these need to scale to support multiple concurrent users taking a real-time action.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Flexibility is also crucial. Being able to build a custom layout with elements and your own branding is vital to the long-term success of your live commerce efforts. Whether you\u2019re hosting an expert Q&A, selling live, or doing an interactive catwalk, you need to be able to build the live commerce experience that supports your goals.\u200DThere\u2019s a lot to be gained by building a live commerce experience into your digital properties. By identifying your audience and goals, and building tactically, you can open up an entirely new sales channel that can engage users in a whole new way.\u200DLearn more about building a winning live commerce experience with \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa\u2019s Interaction Cloud\"\n        })\n      }), \".\u200D\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"5-tips-for-building-a-live-commerce-experience-on-your-website\",\n  id: \"l6qv3YsJ8\",\n  PZCoExxVU: \"Drive sales with a unique interactive format\",\n  wPDh6zlWU: \"5 Tips for building a live commerce experience on your website\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"It's no longer just about the live match; fans expect a different experience from your live sports. Real-time\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"powering-your-digital-strategy-with-a-real-time-engagement-platform\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \" engagement\"\n        })\n      }), \" (RTE) can deliver a new way in which fans interact with your brand, leading to long-term sticky relationships.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"If you're new to the idea of RTE, we define it as interactivity that increases user attention and loyalty pre/during and after matches. Common themes include \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"participation\"\n      }), \", \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"interactivity, gamification, and \"\n      }), \"augmenting pure video experience with \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"layers of live sports data\"\n      }), \" or \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"social commentary.\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"For sports rights-holders, a great way to leverage real-time engagement and in doing so take their live sports to the next level is with an\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"wjjZvFqQ_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \" event centre experience\"\n        })\n      }), \". This video-centric immersive experience gives fans everything they need to engage around a game leading to a stickier experience, increasing subscriptions and conversions.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In other words, if you are looking to build relationships and connect with your fans every week beyond them passively watching your team/league/event you need to be considering an event centre.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Let's talk about the benefits of creating a digital \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"wjjZvFqQ_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"event centre\"\n        })\n      }), \" around your live sports.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DAggregate engagement around your live sport\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Think about the fan journey. Before a match day, a fan might be checking social media, supporter sites, sports news sites and chatting with friends on messaging platforms. They might be participating in prediction quizzes or other gamified experiences around the sports they love. If they're a local fan, they may purchase a ticket and enjoy the match in person.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Global and local fans alike may check Twitter or Instagram after the event to watch interviews with the players or see what other fans are saying. And then\u2026 that's it on to the next one. That's a pretty straightforward fan journey, five or six touchpoints max.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DAs sports and media brands grow and compete to build a global fan base, a key differentiator can often engage fans beyond the event itself. Building event centres that consolidate various real-time interactive features like gamification, live video, social commentary are vital to building engagement and participation, upscaling a live event for fans.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Imagine creating an all-in-one event centre for your sports property where fans can participate in polls or quizzes before the event, predictions gaming during the live-action. After the live match, fans could vote on the favourite player of the match or enjoy video replays with interactive quizzes layered. All of these touchpoints where the fan has engaged with your digital property, every vote or poll answered is what we call interactivity.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Read how \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"YPrBySnxr\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"JockeyClub extended engagement\"\n        })\n      }), \" throughout the season with an event centre.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The effect on your business: driving subscriptions and conversions\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Interactivity can \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"build a sense of community\"\n      }), \" between fans and brands. But if we're looking at more tangible effects, event centres can be a great way to increase subscriptions and conversions. You can \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"use interactive experiences to build your subscription\"\n      }), \" audience by giving extra points, incentives, or access to premium content for members only.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/news/goodwood-partners-with-monterosa-to-make-speedweek-2020-the-most-interactive-motorsport-event-ever\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Speedweek Hub attracted\"\n        })\n      }), \" over 100k visitors across the event and converted many into registered, interacting fans. These fans were enticed by the ability to participate in real-time. The average session time of these users was 21 minutes, and each participated in interaction around the live stream over 2.5 times on average.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Adding payment and conversion options\"\n      }), \" within the event experience allows you to maximise revenue from merchandise sales or in-venue products. It creates more significant opportunities for sponsors, too. An event centre also allows you to \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"5-fan-engagement-ideas-to-drive-first-party-data-to-your-customer-data-platform\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"own every piece of engagement\"\n        })\n      }), \" for your live event, and the attention and interaction can provide valuable data for your business.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Build and scale your event centre experience with \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\u2122\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Brands looking to build websites and apps around their event that utilise interactive elements can see their engagement skyrocket. Monterosa's real-time engagement platform, \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\u2122,\"\n        })\n      }), \" \\xa0helps you create event centres full of interactive experiences like polls, games, quizzes, trivia\u2014 and more\u2014 for your fans to enjoy.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"When the Liverpool Football Club (LFC) built an Event Centre with Monterosa, they \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GczHiWufg\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"increased their\"\n        })\n      }), \" matchday audience by 10x. The new Match Centre was designed, built and deployed within six weeks, attracted a global audience, and included 1.6m unique users.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Want to see how our Event Centre can help you grow your global fan base? \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"lzyEXh2f5\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Arrange a demo with our team.\"\n        })\n      })]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"take-live-sports-to-the-next-level-with-real-time-engagement\",\n  id: \"rXLMqYLML\",\n  PZCoExxVU: \"Increase audiences 10x driving new subscriptions and conversions\",\n  wPDh6zlWU: \"Take live sports to the next level with Real-time Engagement\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"How we interact with content, products, and services has changed significantly in the last decade. Gone are the days where your audience could all be reached in the same place, at the same time, with the same messaging. Thanks to technology changing the way we live, work, and play, audiences are \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"fragmented \"\n      }), \"across channels, and brands compete\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \" for their attention\"\n      }), \" across a vast digital space.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"For media brands, this can often mean that driving conversions is more complex than it once was. However you\u2019re defining conversion\u2014 whether it\u2019s subscriptions to your on-demand platform or merchandise sales\u2014 you now have to locate your audience and, crucially, \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"offer them an experience worthy of their time and attention\"\n      }), \". The more you\u2019re able to do this, the more likely it is that they\u2019ll return to you time and again, and ultimately deliver more value as a customer.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"That\u2019s not an easy task, but the good news is that as the amount of competition for audience attention has grown, so too has the appetite for exciting and engaging content. Audiences have become more demanding and more discerning. They\u2019re often\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \" actively on the lookout for entertainment\"\n      }), \", whether on social media, your website, your app, or via live events.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DTo capitalise on this increased demand for content, you\u2019ll need to start with the following three things:\\\\\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Be there\"\n          }), \". It may sound obvious, but you need to \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"be everywhere your audiences are\"\n          }), \". If they\u2019re ready and willing to engage with your content across web, apps, and live events, then you need to be prepared and waiting for them when they come. The more opportunities you create for them to connect with you, the more you maximise your chances to convert them from passive viewers into active customers.\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Be interesting. \"\n          }), \"It\u2019s not enough to set up your site or app and call it a day. The more often you can get your audience to return to you, the greater the chances of conversion, and that means you need to be creating \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"new content and interactive experiences\"\n          }), \" \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"all the time\"\n          }), \". Don\u2019t let your audience feel as though they\u2019ve ever \u2018completed\u2019 their experience with you. They should always have a good reason to come back for more.\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Be consistent. \"\n          }), \"Audiences expect a \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"sophisticated and seamless experience across all channels\"\n          }), \". Think about their journey with your brand and how you can add value in every touchpoint. Connecting all these dots in an omnichannel strategy where information is shared \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"across all channels \"\n          }), \"will allow you to deliver a cohesive and consistent experience to your audience regardless of the channel they use to engage.\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"So, where do you start? There are a wealth of possibilities when it comes to which interactive experiences to create. As tempting as it might be to try everything at once, the best starting point is to identify \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"goals\"\n      }), \".\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DIn this article, we\u2019ll help you consider applying\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"how-interactive-experiences-drive-results-for-direct-to-consumer-strategies\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \" digital interactive experiences according to the results you aim to deliver. \"\n        })\n      }), \"Whether you\u2019re looking to build engagement figures, gather first-party data, provide a seamless omnichannel experience, or get your audience to the point of conversion faster, there is an interactive experience that will help you get there.\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"Use interactive experiences to increase engagement and first-party data\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Two of the significant business goals to which interactive experiences lend themselves are \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"increasing engagement \"\n      }), \"and \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"driving first-party data capture\"\n      }), \". The two often go hand in hand - as more of your audience members actively engage with your digital experiences, so you gather more data on how they interact with your digital properties. Here we have narrowed down a list of the best-performing interactive experiences to help you achieve these goals.\"]\n    }), /*#__PURE__*/_jsx(\"ul\", {\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Event Centre Experience\"\n        })\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Interactive experiences aren\u2019t confined solely to the digital world. If you\u2019re running real-world events, digital experiences are the perfect way to engage fans before, during, and after an event, and bring the excitement to those who aren\u2019t able to be there in person.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"British motorsport mainstay \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            NnIEdOsQa: \"goodwood-partners-with-monterosa-to-make-speedweek-2020-the-most-interactive-motorsport-event-ever\"\n          },\n          webPageId: \"aM0aFGMKz\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Goodwood exemplified this approach for their SpeedWeek 2020 event. \"\n        })\n      }), \"Combining live streaming with gamification made audiences at home feel part of the action. Those gamification mechanics rewarded engagement and resulted in a highly successful interactive experience. They also drove sign-ups from users eager to get in on the action and generated valuable data that brands can use to power future digital strategies.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"wjjZvFqQ_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Event Centres are a great way to maximise value for both your brand and your sponsors.\"\n        })\n      }), \" By engaging a captive audience not only for the duration of the event, but in the build-up and the days and weeks afterwards, you extend the lifespan of your event, creating more opportunities for conversion and more visibility for your sponsors.\"]\n    }), /*#__PURE__*/_jsx(\"ul\", {\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Interactive Video Experience\"\n        })\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Adding a layer of interactivity to video content - whether long or short-form, pre-existing or created from scratch, gives that content \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"a new and unique lease of life\"\n      }), \". It differentiates your video in a world where competition for attention is fierce. Here are some examples of experiences that use interactive video:\"]\n    }), /*#__PURE__*/_jsx(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Play-Along\"\n        })\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DBringing layers of gamification into your video content is a great way to add value without incurring extra production costs. \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"uL1JrjCI2\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Delve into your archives and let fans play-along\"\n        })\n      }), \" by answering \u2018what happened next?\u2019, transforming them from spectators to engaged participants.\"]\n    }), /*#__PURE__*/_jsx(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Shoppable Video\"\n        })\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DIf your conversion goal is to drive purchases, what better way to go about it than allowing video viewers to \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"buy what they\u2019re looking at, right there and then\"\n      }), \", without having to interrupt their viewing experience? That\u2019s what ITV achieved by using shoppable video within their Love Island app, combining audience engagement with calls to action to create a seamless purchase experience.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Interactive Live streaming\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Live events always generate a buzz among audiences, which can be hugely increased by making your livestream an interactive experience. Wherever your fans are, interactive live streaming allows them to be \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"part of the moment\"\n      }), \", experiencing and connecting to it on a level that viewership alone simply can\u2019t compete with.\"]\n    }), /*#__PURE__*/_jsx(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Live Quiz\"\n        })\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"uL1JrjCI2\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Live Video Quizzes\"\n        })\n      }), \" are perfect when it comes to fostering engagement among your audience, and they\u2019re also ideal for collecting first-party data. As long as you \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"5-fan-engagement-ideas-to-drive-first-party-data-to-your-customer-data-platform\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"pitch the quiz correctly for your audience\"\n        })\n      }), \", they\u2019ll be willing to fill out the information you\u2019re asking for as part of the sign-up process, enabling you to personalise your offering better and retarget them in future.\"]\n    }), /*#__PURE__*/_jsx(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Live Commerce\"\n        })\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DThis interactive experience is a great way to boost revenues, \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"live-commerce-for-d2c-brands-the-shortest-distance-between-engagement-and-sales\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"transforming your website and app into a video shopping channel\"\n        })\n      }), \". It\u2019s a trend born in China, but we already see it find its feet in the West as more brands leverage interaction to drive sales organically. The UK mobile network Three has proven the effectiveness of this strategy with its \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            NnIEdOsQa: \"three-live-how-the-uk-mobile-network-is-using-monterosa-to-power-customer-engagement-and-live-commerce\"\n          },\n          webPageId: \"aM0aFGMKz\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Three Live\"\n        })\n      }), \" daily livestream, showcasing products and answering customer queries in real-time.\"]\n    }), /*#__PURE__*/_jsx(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Live Entertainment\"\n        })\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"These experiences engage fans by \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"letting them control the content of your livestream\"\n      }), \". A presenter, brand ambassador or famous face leads the stream, interacting directly with audience members by answering questions or posting and responding to polls. These interactive events maximise engagement value by \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"allowing audiences to influence what they\u2019re watching\"\n      }), \" while still leaving full editorial and moderator control to the brand team.\"]\n    }), /*#__PURE__*/_jsx(\"ul\", {\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Voting Experience\"\n        })\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Digital interactive experiences work best when they \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"connect\"\n      }), \" with your primary content offering. Take \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"UO71mgQIl\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"voting experiences\"\n        })\n      }), \", where your audience can \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"influence what happens \"\n      }), \"at an event or within a show. Engaging an audience in this way, allowing them to directly affect a result\u2014 to crown a reality show winner, for example\u2014 is immensely powerful and drives fans to your platforms in droves to participate.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Understandably, many media brands hold reservations about handing over such large-scale influence to their audience. With\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \" the security\"\n      }), \" and \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"integrity\"\n      }), \" of the vote at the forefront of concerns, an interactive voting experience must handle significant numbers of concurrent users and ensure the vote\u2019s integrity at all times.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"UTx0Nz38b\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Nickelodeon\u2019s annual Kids\u2019 Choice Awards\"\n        })\n      }), \" rely on a secure voting experience to support the \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"33\"\n      }), \" \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"million\"\n      }), \" \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"votes \"\n      }), \"cast on the platform in the lead-up to their live event. Kids vote for their favourite shows and stars across multiple categories, and the winners are crowned (and slimed!) live on air.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"TV Show Apps\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"When it comes to the shows your audiences love, offering them extra content is a great way to encourage them to spend time on your digital platforms. \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"mhyF45T78\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"TV Show Apps\"\n        })\n      }), \" take this one step further, going \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"beyond the image and video-based approach\"\n      }), \" of social media platforms to bring\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \" true interactivity\"\n      }), \" to the audience. Fans are offered sneak peeks of exclusive content and the chance to answer polls or cast votes directly impacting the show itself.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"TV Show Apps are a powerful tool for increasing engagement. Where you once might have had a viewer\u2019s attention for the length of your broadcast, you now have the opportunity to reach them \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"outside\"\n      }), \" of that time, whether that\u2019s in the days between shows or the months leading up to your next season.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"KHuA5X_K2\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"ITV\u2019s Show Apps\"\n        })\n      }), \" have repeatedly proven the power of this experience, with viewers of their most prominent entertainment properties, from \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            NnIEdOsQa: \"the-love-island-app\"\n          },\n          webPageId: \"aM0aFGMKz\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Love Island\"\n        })\n      }), \" to \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/news/im-a-celebrity-the-official-1-tv-show-app\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"I\u2019m A Celebrity\"\n        })\n      }), \", returning to the apps throughout the series and beyond to take part in polls, quizzes, and votes. With engagement figures on the most popular elements stretching into the millions, and countless opportunities to drive sponsorship messaging and first-party data capture, it\u2019s easy to see why they\u2019ve become a core part of ITV\u2019s digital strategy.\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"Aligning Interactive Experiences with your digital strategy\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Direct-to-consumer brands will be well aware of how important it is to maintain a cohesive presence across all the channels where your audiences spend their time, from your TV show to your website. Audiences expect an \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"omnichannel experience\"\n      }), \" across all these platforms, where the data they\u2019ve previously shared with you is used to make their journey from one to another as seamless and personalised as possible.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Incorporating interactive experiences across your digital channels can help when it comes to getting hold of the \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"end-user, first-party data you need for personalisation\"\n      }), \". It might be as simple as asking the user\u2019s name before they start a quiz, or as subtle as recognising that the under-25 segment of your audience prefers to take part in polls than read articles. You can feed all the data gathered via your interactive experiences back into your CRM system to help\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \" build valuable insights\"\n      }), \" on your customers and inform your future digital strategies.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But making interactivity a \\xa0cornerstone of your digital strategy can be a daunting, as well as exciting, prospect - especially if you have a digital team who are resistant to the idea of bringing in a brand new piece of technology on top of their existing workload.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The good news is, digital interactivity doesn\u2019t necessarily mean more complicated systems, lengthy implementation periods or tripling the length of your team\u2019s \u2018to-do\u2019 list!\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"powering-your-digital-strategy-with-a-real-time-engagement-platform\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"A real-time engagement platform\"\n        })\n      }), \" can be a core part of your digital strategy, helping you deliver quick, easy to implement, and powerful interactive experiences for massive audiences.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"/interaction-cloud\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"\u200DMonterosa / Interaction Cloud\"\n        })\n      }), \" contains a collection of \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"ready-to-go interactive experiences\"\n      }), \" that can be tailored to your brand without requiring any custom build time. \\xa0Your teams can hit the ground running and let their creative juices flow. It\u2019s secure and straightforward to integrate with your existing CRM systems and allows you to harness the power of all that valuable data you\u2019ve acquired. We built the Interaction Cloud to withstand huge numbers of concurrent users without suffering any drop in quality, so there\u2019s no need to worry when that poll gets popular!\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"engaging-and-monetising-audiences-at-scale-with-interactive-experiences\",\n  id: \"WLwMcLsKK\",\n  PZCoExxVU: \"Top tips for fan engagement\",\n  wPDh6zlWU: \"How to engage and monetise audiences at scale with interactive experiences\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The world of sports, like many sectors, has been disrupted by Covid19. Whilst this has brought its challenges, it has also created an increased focus on the role of \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"digital engagement strategies and direct fan engagement\"\n      }), \".\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This shift was evident pre-Covid, but the cancellation of live events has only highlighted the value of engaging with and interacting with fan bases on owned platforms.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Sports organisations worldwide are heavily investing in building\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \" direct-to-consumer digital strategies\"\n      }), \", applying fan engagement tools to \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"increase brand awareness and reach\"\n      }), \", and \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"drive conversions\"\n      }), \", often in the form of subscriptions, merchandise, and ticket sales.\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"As sports organisations start to look at themselves as media companies with a direct-to-consumer model, every fan touchpoint can be an opportunity to connect and convert. By looking at a fan's journey, we can break down the outcomes into three stages: \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"attention\"\n      }), \", \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"conversion\"\n      }), \", and \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"commerce\"\n      }), \".\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Attention: \"\n          }), \"At this stage, you are looking to ensure your content reaches as many fans as possible as often as possible. You should be providing fans with content that helps them feel engaged with your brand, and you are looking to give them opportunities to connect with you in meaningful ways.\u200D\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Conversion: \"\n          }), \"Once you\u2019ve got your audience\u2019s attention, how do you keep it? This part of the process is all about\", /*#__PURE__*/_jsx(\"strong\", {\n            children: \" turning those engaged fans into registered users and then customers\"\n          }), \", bringing them back to your experiences time and again to maximise the opportunities to persuade them with your messaging. To do that, you\u2019ll need to drive data capture\u2014 asking them to share contact information, for example\u2014 so that you can retarget them with personalised messages and inspire transactions.\u200D\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Commerce: \"\n          }), \"Now that your audience is regularly coming back for more, you can work on developing their value. This is where you deploy the purchase-based calls to action and start to see the changes to your bottom line.\u200DAt each stage in this process, you need to make sure you provide the right experience and fit it into the broader context of your direct-to-consumer strategy. This guide will walk you through the journey from awareness to conversion, leaving you in a great position to drive D2C outcomes with fan engagement.\u200D\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 1: Build awareness and reach\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Social media channels like Instagram, Twitter, Facebook, and Tik Tok have changed the game by connecting directly with fans. Sports organisations can extend their reach globally by using these platforms, delivering short-form, entertaining content to enormous audiences instantly. The connection between a brand and its fans is powerful, but just as important is the sense of \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"togetherness\"\n      }), \" these channels foster.\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Your use of social channels needs to align with your D2C strategy. Building a community around your brand is a powerful tool, but your social media\u2019s secondary purpose should always be to \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"drive traffic to your owned properties.\"\n      }), \" When you engage with fans on your owned app or website, you \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://playbook.monterosa.co/make-a-play-for-your-own-fans-with-engagement-and-first-party-data\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"gather and own the data from their engagement\"\n        })\n      }), \". This data is a crucial building block of your direct-to-consumer model\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \". \"\n      }), \"Once you\u2019ve collected that data, \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"it belongs to you\"\n      }), \", and the opportunities from that point on are immense.\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/news/liverpool-football-club-monterosa\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Liverpool Football club exemplified this when they harnessed the power of their vast social media following to promote their Match Centre experience\"\n        })\n      }), \". Their campaign reached an audience of thousands of receptive fans and brought them to the club\u2019s digital properties.By combining the reach and influence of social media with the data-gathering abilities of owned fan experiences, your organisation can form the foundations of a powerful D2C strategy.\"]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 2: Drive first-party data using gamification and interactive experiences\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Once you\u2019ve got your audience\u2019s attention and fans are coming to your website or native app, the next question is: how can you unlock the value of that engagement?\u200DSports fans are competitive by nature, so using \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/experiences/gamification\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"gamified experiences can be a great way to maximise their engagement\"\n        })\n      }), \". Gamification keeps fans coming to your properties time and again, and grants you access to a treasure trove of behavioural data, full of insights into their traits, preferences, and the actions they\u2019re likely to take in the future.\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The world\u2019s most prominent sports brands are now tapping into the power of interactive experiences to invigorate their fan engagement strategies and drive D2C outcomes.\u200D\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Sports Apps and Gamification: A winning combination\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/experiences/gamification\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Gamified experiences\"\n        })\n      }), \" are great at driving users to action. Gamification mechanisms, such as rewarding users for repeat visits or engaging with multiple pieces of content, are widely used across the digital space. Making the experience \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"genuinely valuable and exciting \"\n      }), \"drives participation. Still, audiences will quickly dissipate if your gamified experience feels more like a chore than an exciting opportunity to connect with you. \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"four-ways-gamification-is-driving-profitable-fan-engagement-in-sports\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Done well, gamified experiences leave your fans feeling closer to the sport they love.\"\n        })\n      }), \"\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Interactivity can also increase dwell time, meaning that your fans spend more time on your owned platforms and are more likely to return to you in future, giving you that all important \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"\u2018stickiness\u2019\"\n      }), \". The longer audiences spend engaging with your content, the deeper their affinity for your brand and the more likely you are to be front of mind the next time they go looking for ways to connect with their favourite sport.\u200DBritish motorsport giant Goodwood has also seen considerable successes in this area. \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/news/goodwood-partners-with-monterosa-to-make-speedweek-2020-the-most-interactive-motorsport-event-ever\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"During their SpeedWeek\"\n        })\n      }), \" in 2020, they gamified their vast digital content offering, rewarding users with points for making predictions and sharing opinions. Those points then translated into a reward system, meaning that \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"the more users engaged with the content, the greater the value of their reward\"\n      }), \". This proved to be a powerful driver of interaction, with users returning throughout the three-day event to build up their points and earn bigger and better rewards.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Whether fans are in the stadium cheering on their team, watching the game live from home, or looking to relive the excitement of the last match and gear themselves up for the next, your digital interactive experiences have a vital role to play.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"LFC deployed their Match Centre experience to bring interactivity to all aspects of the game. During the match, fans watched along, accessed live, exclusive commentary, and connected with fellow supporters, club officials, and even the players themselves. Outside of game time, the opportunities to engage with the club continued, with interactive videos, votes, polls, and trivia coming together to form the ultimate destination for any Liverpool FC fan.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Match Centre also \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"why-sports-sponsorship-needs-to-prove-it-can-convert-fans-to-customers-and-6-steps-to-get-started\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"offers your sponsors the opportunity to hold an influential position\"\n        })\n      }), \" within the digital experience. By advertising as part of an interactive experience, your sponsors unlock access to a fully engaged target audience.\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"LFC demonstrated that sponsorship calls to action can be incorporated organically within the experience. By building sponsored placements into the content on offer without disrupting the user experience, their sponsorship offering was a cut above the standard digital inventory available from competitors.\u200DInteractive Video Content\u200DYour interactive digital experiences don\u2019t need to be reliant on a team of people consistently generating brand new, purpose-built content. Adding a layer of interactivity is a great way to \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"maximise the value of content and assets you\u2019ve already created. \"\n      }), \"Archive footage of previous games or behind-the-scenes interviews and training can be easily converted into interactive \u2018what happened next?\u2019 quizzes, where fans are rewarded for their knowledge.\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"If you\u2019re ready to move beyond the \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"attention\"\n      }), \" phase of your fans\u2019 journey towards \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"conversion \"\n      }), \"and \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"commerce\"\n      }), \", you can even incorporate \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"interactive shopping experiences \"\n      }), \"into your existing video content. By triggering targeted, timely calls to action, you can \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"drive merchandise sales in an organic way \"\n      }), \"that fits within the context of your video. Users can \u2018favourite\u2019 products they see and return to them later, so they\u2019re not taken out of the viewing experience. This allows your videos to deliver on both engagement and conversion.\u200DMany sports organisations will be used to seeing the most significant spikes of activity on their digital properties while their matches and events are live. That\u2019s only natural\u2014 after all, big events are when the majority of your audience is tuned in! However, to capitalise on the value of that audience, you need to be thinking about engaging them\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \" not just during the event, but before and after too\"\n      }), \". If you can extend the audience\u2019s attention beyond that traditional window, you create more chances to build a real, meaningful connection to your brand. In turn, you gather more data and are more likely to succeed in guiding the audience along your customer journey, ultimately delivering more value from their relationship with you.\"]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 3: Use first-party data for personalisation, retargeting, and driving transactions\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Increasing your brand\u2019s reach and awareness is a vital first step on your fans\u2019 journey, but any good fan engagement campaign shouldn\u2019t stop there. Your next goal is to increase the \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"value of your audience\"\n      }), \". Average Revenue Per User (or ARPU) is an excellent way of understanding what this means in practice. Essentially, your fan engagement strategy should be concerned with \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"achieving the greatest possible value from each user\"\n      }), \".\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"This may seem counterintuitive. Historically, sports organisations have focused on commercialisation models reliant on expanding the audience as much as possible to encourage as many users as possible to make at least one purchase. However, this approach relies on a finite resource. No matter how good your campaign is, you\u2019ll eventually run out of new audience members! Concentrating on \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"ARPU \"\n      }), \"means taking a more focused, targeted approach\u2014 delivering hyper-personalised content and retargeting the same users consistently\u2014 with the end goal of driving repeat purchases or new subscriptions.\u200DA successful ARPU-based strategy relies upon good \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"first-party data\"\n      }), \". To personalise your offering and retarget audiences, you need to gather a solid foundation of customer data within your Customer Data Platform. \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"5-fan-engagement-ideas-to-drive-first-party-data-to-your-customer-data-platform\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Fan engagement experiences can feed directly into these platforms\"\n        })\n      }), \", allowing you to personalise their experience and bolstering your ability to retarget those users in future.\u200DFor instance, \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"DryN2WNid\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"EA Sports uses their Player of the Month\"\n        })\n      }), \" voting experience to engage with a global fan-base and encourage them to get involved in something they care about: \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"boosting-your-fan-engagement-metrics-with-real-time-voting-events\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"voting for their favourite player.\"\n        })\n      }), \" The data gathered is then used to retarget engaged football fans and persuade them to purchase a copy of FIFA.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Ultimately, the more you know about your fans, the better equipped you are to build a long-term connection with them, delivering engaging digital experiences that feel relevant and maximising value for both your brand and your sponsors.\u200D\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 4: Connect digital and in-stadium interactions into one seamless fan experience\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Today\u2019s sports organisations need to know that a fan\u2019s journey doesn\u2019t start when they enter the stadium and end when they leave. Sports fans expect an organisation\u2019s presence to run across multiple channels and \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"span in-stadium and digital realms.\"\n      }), \"\u200DConnecting those touchpoints into one cohesive fan experience and fan engagement strategy could be the key to maximising your ARPU.\u200DTake, for example, a fan who decides to buy a ticket to the game next weekend. You can drive them to your digital experience to download their ticket or access a map of the venue ahead of match day. Now that they have connected with your digital presence, you can promote your other content to them. Maybe they\u2019ll decide to review the highlights video from last week\u2019s game and participate in a gamified interactive video that offers them the chance to earn points towards a season ticket. This prompts them to sign up for an account where they share their details like an email address or phone number, giving you the ability to retarget them across multiple channels.\u200DFast forward to game day, and the same fan is taking their seat in the stadium when they spot one of your outdoor billboards advertising 20% off this season\u2019s merchandise within the app. Having already created an account, they decide to open the app and make the purchase. They can share a link with their friend, encouraging them to sign up and redeem the offer too. Now you\u2019ve gathered first-party data on the friend, and you\u2019ve driven two additional transactions.\u200DThat\u2019s how powerful this type of fan engagement can be for your D2C strategy!\u200DBy blending the stadium experience (ticketing, event attendance, merchandise and outdoor advertising) with the digital (gamification, interactivity, data capture and retargeting), you can build the foundation for brand new fan relationships that deliver massive value for your organisation.\"]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 5: Use a real-time engagement platform to deliver powerful fan engagement experiences at scale\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The most powerful fan engagement strategies address fans at all points along their journey. At the beginning of this journey you have \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"engagement\"\n      }), \", bringing fans back to your digital properties repeatedly and allowing them to form a natural affinity with your brand. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"First-party data\"\n      }), \" helps you personalise your digital experiences, building upon that engagement and making your messaging more persuasive, leading you towards the ultimate goal of \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"maximising the value of your audience \"\n      }), \"via conversions and commerce.\u200DFor most sports organisations, this needs to be done on a scale of thousands, so how can you reach these figures and deliver the most valuable outcomes?\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\u2122\"\n        })\n      }), \" is the real-time engagement platform that delivers on all three of these goals at scale. It allows you to connect with a global fan-base, increasing the volume of experiences, engagement, data, and conversions. \"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"driving-conversions-with-fan-engagement-experiences\",\n  id: \"GtmvMdmlC\",\n  PZCoExxVU: \"Take your fans from users to fully signed-up or paying customers in no time\",\n  wPDh6zlWU: \"Driving conversions with fan engagement experiences\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"Increasingly, users expect more than passive, one-way content. They have become used to participating, interacting, and connecting with both the content itself and fellow consumers.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DFor Direct-to-consumer (D2C) brands, this means reimagining the way you connect with consumers at large, and looking to innovative ways to enhance digital channels. Now, it's not enough to connect with a massive number of people, you must also find ways to increase conversions - typically subscriptions, sales, sign-up.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DThis poses a challenge for many digital teams that now have to manage a complex technology environment that might not be flexible enough to quickly respond to consumer demands. This is where a real-time engagement platform can help.\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"\u200DWhat is a Real-time Engagement Platform?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"A Real-time Engagement Platform (RTEP) is cloud-hosted software that provides interactive capabilities to organisations that want to engage and monetise large audiences with compelling interaction at scale. The emergence of RTEPs is the result of consolidating software tools and vendor services into one-stop-shop solutions provided on a Software as a Service (SaaS) basis.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DThe typical components are combined into one hub, servicing content creators, product managers, revenue-generation, and data strategy teams.\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Real-time Interactive Content Creation & Management\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Audience Data storage and analytics\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Ready-made front-end tools and applications providing voting, live quiz, and play-along, interactive video or other variants\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"The output of visual results into big screens, out of home or TV graphics\u200D\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Highly scalable infrastructure able to cope with the demands of live events\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"SDKs for extensibility\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Integration into existing tech such as CRMs, Ad Servers or Online Video Platforms (OVPs) & Customer Data Platforms (CDPs)\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"\u200DThe value of Real-time Engagement Platforms\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As technology evolves and people become more reliant on their devices to guide pretty much every decision they make, you will inevitably need to create a variety of digital experiences that place your brand in front of the right audience and drive them to take action.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But with so many digital channels, you also want to make sure your strategy doesn\u2019t become complex to manage and that you have visibility and access to powerful user behaviour data that can be turned into something valuable for your organisation.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"That can be a challenge!\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DA real-time engagement platform serves two purposes for every organisation. First, it delivers interactivity for massive audiences, both live or on-demand, providing them with fun and dynamic experiences keeping your brand relevant. Then, as people engage with the experience itself, \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"5-fan-engagement-ideas-to-drive-first-party-data-to-your-customer-data-platform\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"data & insights are organically collected and feed to your customer data platform\"\n        })\n      }), \" or CRM - to be used for personalised marketing and retargeting campaigns that drive conversions, increasing sales and driving efficient acquisition (CAC) costs.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Depending on your business model and the information you have available on your target audience, you can embed an interactive experience that is customised to drive and collect the data points you need to better target and convert that segment.\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"\u200DWhy do organisations adopt Real-time Engagement Platforms?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Owners of entertainment or sports properties, for instance, are challenged with developing and delivering a constant flow of new ideas, product updates, apps, website, and social activations which service the need to keep people interested and engaged through their devices.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DKnown as \u201Cfan engagement\u201D in sport, and \u201Caudience participation\u201D in the world of TV, the breadth of mechanics available is vast and ever-changing. From forms of gaming, contests/competitions, interactive video, and voting to newer techniques that use AR to bring stadium screens alive and many other ideas.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DIncreasingly, this is not an optional activity. In progressive organisations, fan engagement is now part of a customer journey that drives attention and converts to specific measurable goals including purchases, subscriptions, or sponsorship activation.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DAs the importance of these activities has grown, so has the demand on in-house technology and product teams, and the industries that serve them. As a result of the proliferation of ideas and therefore tools, companies increasingly look to consolidate technology into a smaller number of tools to service ongoing needs, rather than buying in discreet solutions from many different vendors.\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"Choosing the right Real-time Engagement Platform\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There are four key considerations to have when assessing the options. \\xa0\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Scalability:\"\n          }), \" How can you deliver a digital experience for a global audience? The ability to deploy a digital experience for massive audiences in multiple geographic locations, allowing for a large number of concurrent users without damaging the quality of the experience.\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Data Pipelines:\"\n          }), \" How are digital experiences conducting data collection? How are they managing data privacy and GDPR? and how are they mapping user-behaviour into your internal systems? Data, data, data, every digital experience that you set will have the power of either bringing direct revenue via a \", /*#__PURE__*/_jsx(Link, {\n            href: {\n              pathVariables: {\n                d_5CXD9wJ: \"generate-merchandise-sales-from-your-short-form-video-with-shoppable-interactive-video-layers\"\n              },\n              webPageId: \"xkHMhXsL_\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"shoppable video\"\n            })\n          }), \", for instance, or collecting information about end-users preferences that can be used for retargeting (interactive polls).\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Speed of Deployment:\"\n          }), \" Time is of the essence, custom developments for apps or interactive elements can be a lengthy process that oftentimes involves multiple teams and vendors making it complex to manage in the long run. When looking for a real-time engagement platform consider one that has a preset of interactive experiences and elements you can customise to match your brand without having to start from scratch. This will make it so much easier on your digital teams and it will reduce the complexity of management and also give you more possibility to have multiple campaigns running at any given time.\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Security:\"\n          }), \" Interactive experiences such as real-time voting will require a robust layer of security and this is something you'll need to evaluate. As the goal of engagement is to actually convert fans/audiences into customers, you'll be collecting personal data on end-users so choose a real-time engagement platform that has clear and transparent policies around security and compliance.\u200D\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Ultimately, look for a \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"make-a-play-for-your-own-fans-with-engagement-and-first-party-data\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"real-time engagement platform that has proven experience in delivering all of the above considerations\"\n        })\n      }), \", this is a great way to ensure a better understanding of how to align the platform to your digital strategies.\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"The Real-time Engagement Platform adopted by the biggest sports and media brands\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\u2122\"\n        })\n      }), \" is the leading Real-time Engagement Platform powering the world's biggest entertainment and sports properties.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u201CWe created the Interaction Cloud to help content, product and marketing teams deliver compelling experiences to massive audiences, all over the world. Rather than build complex real-time infrastructure and software, they can rely on a system and a company to take all of that pain away so they can focus on engagement, interaction and conversion.\u201D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DSome of the biggest brands in sports and media continue to adopt Monterosa's Real-time Engagement Platform as part of their tech stack to deliver on their audience and fan engagement campaigns. Here are a few examples:\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: /*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"KHuA5X_K2\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"ITV\"\n            })\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: /*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"UTx0Nz38b\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Nickelodeon\"\n            })\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: /*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"DryN2WNid\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"EA Sport\"\n            })\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: /*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"FasVdVgd8\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Vodafone\"\n            })\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Three\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DLooking to invest in a Real-time Engagement Platform? Monterosa / Interaction Cloud\u2122 is here to help!\"\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"powering-your-digital-strategy-with-a-real-time-engagement-platform\",\n  id: \"vJlXwxraR\",\n  PZCoExxVU: \"Bringing value to live and on-demand content, increasing engagement and maximising conversions\",\n  wPDh6zlWU: \"Powering your digital strategy with a Real-time Engagement Platform\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"Sponsorship has long-since been a tactic for brand building marketers. With a strong presence across media channels, a good sponsorship deal can provide a way to increase your brand awareness in multiple territories at great speed. However, connecting that awareness to measurable sales or acquisition is an elusive outcome for many.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"However, in today\u2019s challenging economic times, leadership teams are questioning costs. It has become essential to squeeze every drop of value from all strategic investments made.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"We know that \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.marketingdive.com/news/forrester-consumers-are-adept-at-avoiding-ads/448222/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"consumers increasingly \u201Ctune out\u201D advertising\"\n        })\n      }), \". Learned immunity, and in some cases, deliberate avoidance. Let\u2019s face it, most brands don\u2019t matter in the slightest to a sports fan and you need to engage with them on a deeper level to get your message across one way or the other. Even after exposure, other brands quickly wash over yours unless you follow up.\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"You\u2019ve already got a great digital marketing channel for lead-gen and acquisition.\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \" \"\n      }), \"But can it get better? Those with D2C business models have the most to gain because they need \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"both\"\n      }), \" awareness and data. The cost of acquisition (CAC) versus lifetime value (LTV) is a leadership obsession. The cash flowing out to social networks and Google is often eye watering. By extracting extra value from sponsorship, you could be getting more bang for your buck and bringing overall acquisition costs down.\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u201CBut we don\u2019t own the data, they do\u201D\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The sports organisation owns the fans, right? Wrong. You\u2019ll find the broadcaster thinks the fan is \u201Ctheirs\u201D too. Or if they\u2019re watching it on an OTT platform. They all consider that fan to be a form of property.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But fans aren\u2019t \u2018ownable\u2019, they\u2019re just people like us. We all share data with multiple parties in the food chain, usually willingly \u2014 if they give back. None need to somehow own us. With careful planning there are ways to cooperate and share without doing anything subversive.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Vodafone engage football fans and drive airtime offers and lead generation\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsxs(\"em\", {\n        children: ['\"Sponsorship should be a platform that generates both fan engagement and high quality audience data \u2014 an asset that provides reusable fuel to sales and marketing. It should drive opted-in data capture, conversion and then revenue well beyond the term of the deal.\"', /*#__PURE__*/_jsx(\"br\", {})]\n      }), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"- Tom McDonnell - Monterosa's CEO\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Here are 6 steps to get started\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 1: Plan all \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Fan Engagement around three core stepsCreate your ideas, content and activation around firstly getting people to do something, then exchanging value with them in return for a sign-up, or some form of anonymous data, then figure out which product or action you want to promote, sell or communicate.\u200D\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 2: Create ideas that have participation which matters\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Design ideas, games and other concepts that really matter to fans. Involve them in having to DO something, not just watch something. Using gamification techniques, rewards, or making fans feel like they\u2019re having an impact \u2014 these are just some of the motivations to engage.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 3: Build compelling CTAs into all messaging and leave no dead-ends\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Remember, you want to \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://playbook.monterosa.co/driving-conversions-with-fan-engagement-experiences\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"drive conversions using fan engagement\"\n        })\n      }), \". Wherever the media or integration allows for it, send fans to participate in rewarding activities, within a digital environment you have co-control over. That means using social to drive to your environment, it means adding CTAs and click-throughs, it means never leaving dead-ends.\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In the example below, the English Premier League promote the regular Player of The Month award by sending fans to the EA SPORTS website, where voting takes place. The continued journey lands drives sign-up and usage of their Ultimate Team game. They are building brand and driving acquisition and re-activation, and at any time can change the journey towards the business priorities.\u200D\u200D\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 4: Build clear lines of data control into your deal at the start or at renewal.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Build compelling CTAs into all messaging and leave no activity without a goal. Where possible, and with adequate consents, do a deal with the media owner to share captured data within \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"their \"\n      }), \"environment, under fair and clear terms to the audience.\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"You\u2019ve almost certainly watched a Twitter video embedded into a news site or app. In doing so, you consented to Twitter using your usage data.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"It \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"is \"\n      }), \"possible to satisfy all parties and create a way to carefully segregate data and for your brand to benefit within a consent-driven environment.\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The example below illustrates how Sky Bet\u2019s partnership with ITV embeds the ITV7 Free Prediction game into the broadcaster\u2019s official racing app. The process is signposted as \u201CLogin / Register and enter using your Sky Bet account\u201D.Sky Bet integrate with ITV Racing\u200DThe key for both parties in deals of this nature is to tackle the data discussion at the inception point of the deal, or at renewal stage, and make sure the user journey makes sense.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 5: Connect captured data to your CRM or Customer Data Platform (CDP)\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The type of data you can collect varies. You might go straight for personal data via competition / contest forms, and you may want to use preferences to personalise communications.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"VIP Status Products or Offers: \"\n          }), \"You might reward those who come back frequently by giving them a special status tag in your ecommerce platform, unlocking discounts or special limited edition products.\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Personalise Emails: \"\n          }), \"If someone votes on a certain player multiple times you might assume they\u2019re a big fan of that player. Maybe you can offer them the chance to win one of those signed jerseys you\u2019ve been offered.\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Relevant Offers: \"\n          }), \"Or simply by knowing a user was present during a winning game, you might offer them a unique way to relive the joy with a special offer.\u200DWhether you use the full Salesforce stack, Adobe Marketing Cloud, Hubspot or a hybrid set of systems, there is always a way to sync or pipe audience data into your systems, with necessary consents flagged. To do this at scale you need to ensure all your fan engagement activity is unified and sending its data to one place, otherwise it gets messy. \", /*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"GHOqJYeco\"\n            },\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Monterosa / Interaction Cloud\"\n            })\n          }), \" is one way to achieve that in a single platform.\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 6: Communicate & Sell!\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We don\u2019t mind being sold to if the product fits the moment and you don\u2019t rudely interrupt. At the right time, drive conversion with offers or product suggestions within the user journey.\u200D\u200D\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"The Results\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With compelling creative, reliable tech and a data data pipeline that delivers to your existing stack, you\u2019ll see a flow of additional value from your sponsorship investments and an asset that pays out well beyond the end of the deal.In our world, some further reading might help illustrate:\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"DryN2WNid\"\n            },\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"EA SPORTS\"\n            })\n          }), \" \u2014 turning voters into customers with Premier League, La Liga and Bundesliga\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"bLKSXpDvB\"\n            },\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Goodwood Speed Week \"\n            })\n          }), \"\u2014 creating a virtual event with VIP access for Mastercard customers\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"FasVdVgd8\"\n            },\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Vodafone \"\n            })\n          }), \"\u2014 engaging and converting world cup fans in the Middle East (okay this isn\u2019t official sponsorship but still relevant)\", /*#__PURE__*/_jsx(Link, {\n            href: \"/interaction-cloud\",\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: /*#__PURE__*/_jsx(\"strong\", {\n                children: \"Monterosa / Interaction Cloud\"\n              })\n            })\n          }), /*#__PURE__*/_jsx(\"strong\", {\n            children: \" \"\n          }), \"is a Real-Time Engagement Platform that provides a way to power all your fan engagement, giving you a way to create compelling interactive ideas for massive audiences across every one of your sponsorships in all territories.\u200D\"]\n        })\n      })]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"why-sports-sponsorship-needs-to-prove-it-can-convert-fans-to-customers-and-6-steps-to-get-started\",\n  id: \"Jm8pRe40K\",\n  PZCoExxVU: \"For brands that invest in sports sponsorship, particularly those with Direct-to-consumer (D2C) business models, an untapped opportunity exists to combine brand-building as an objective with the generation and use of first party data.\",\n  wPDh6zlWU: \"Why sports sponsorship needs to prove it can convert fans to customers and 6 steps to get started\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"As fans and audiences at large are looking to engage with brands in new and exciting ways, Live Video Quizzes have become a simple yet effective way to add spark into your content capturing new audiences and increasing engagement.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Triggered by the initial success of HQ Trivia and subsequent proliferation of similar quizzes both as standalone experiences and embedded in wider entertainment offerings. Live video Quizzes are increasingly part of the experience that entertainment and sports brands look to provide for their fans. It creates a sense of belonging that rewards end-users - this \u201Cemotional incentive\u201D manages to capture attention, and when done right, it can provide powerful insights about your audience.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"If your brand is considering launching a \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"uL1JrjCI2\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Live Video Quiz experience\"\n        })\n      }), \" here is our advice: Consider the goal, audience, tone, content, and outcome. These will be at the core of the experience you provide to your audience and the value you\u2019re able to obtain.\u200DA successful live video quiz in five steps\"]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 1: Define the goal\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The first step in creating your Live Video Quiz is to understand the overarching goal or goals by which you will measure success. The following are all examples of ways in which a Live Video Quiz can be used on your digital property:\u200D\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"to attract traffic and new users \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"to convert free members into paying subscribers of your service \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"to encourage repeat visits by existing users or subscribers of your service \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"to add value to your paid offering and reward subscribers of your service\u200D\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Understanding the goal or combination of goals will help to determine how to position your Live Video Quiz, how to maximise the end-user experience, and the depth of information and data you need to collect from them. Remember, Live Video Quiz can be an opportunity to get to know your audience better, giving you insights needed to continue to attract new fans and convert them. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For example, if the goal is to attract the maximum external traffic and new users to your digital property, keeping the barriers to entry as low as possible in terms of registration and emphasising prizes and/or talent in your marketing will help to achieve this aim. In this case, keeping a quick registration that happens in-app and it\u2019s integrated with your SSO might be the best way to approach it.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Now, if the primary goal is to convert users into registered users or paying subscribers, offering a two-level experience whereby anyone can play along but only registered or paying users can qualify for prizes may be a good option.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 2 Define the tone\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DDefining the spectrum of your audience will help to set up the tone of the quiz and the content. For instance, audiences who are fanatical about a particular topic may prefer a very focused, competitive experience with an emphasis on knowledge and speed of answer. More general audiences may prefer a more fun, relaxed experience which keeps them engaged right through the Quiz even if they\u2019re struggling to get to the top of the leaderboard.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The key consideration to have when planning for tone is knowledge of what your audience is expecting, but also that your solution has the ability to pivot quickly adding different levels of customisation to your quiz to encourage engagement. These are some great examples of customisation you should consider:\u200D\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"offer prizes/winners by round as well as overall \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"questions with fixed points or decreasing points with time \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"multiple question types including text, multiple-choice, picture, and video-based \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"one-off prize challenges including \u2018nearest number\u2019 challenge\u200D\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 3 Define the live video content\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Next step is to determine the live video proposition itself - which can depend on the available budget, intended frequency as well as the goal mentioned above. The video content can range from a single live presenter on a locked-off shot, to a multi-stream production with graphics, stings and pre-recorded VTs. Monterosa work with a number of production partners who provide the entire range in terms of production complexity - we would be happy to recommend one to fit your needs.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"\u200DStep 4: Define how are you going to create this experience\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Up until now, you\u2019ve set up the foundation of your \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/experiences/live-video-quiz\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Live Video Quiz\"\n        })\n      }), \", now it\u2019s time to identify how are you going to create the experience, and this goes back to your internal resources. Brands that have the in-house resources will choose to add a Live Video Quiz event as part of their digital experiences roadmap and into a long list of \u201Cprojects to come\u201D.The reality is that most sports and media brands have to respond quickly to fan\u2019s increasing demands for content and experiences, and looking for technology that can deliver interactivity quickly and at scale is paramount. Here is where considering platforms like \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\u2122\"\n        })\n      }), \" that has ready-to-go experiences collections, including Live Video Quiz, can be of benefit. \\xa0\"]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 5: Create the experience\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Now we are in a position to create the building blocks of your Live Video Quiz experience together, ready for launch. This will include:\u200D\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Promotion, entry points and SSO integration (if any) on your digital property \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"The Monterosa Live Video Quiz experience with user entry, countdown to live, questions, leaderboards, etc. - all fully customised to your brand\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"An Ultra Low Latency video player - Monterosa already works with a number of partners which have been pre-integrated into our solution \\xa0\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"SSO and Live Video Quiz\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In step one we talked about defining the goal, and how data can be pivotal in understanding your audiences and tailoring the experience to be able to achieve the goal (i.e. increase subscribers, new users, etc). Understanding how end-user registration data is going to move along your app and your CDP is critical, and should be one of the big questions you ask your team!\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Monterosa / Interaction Cloud\u2122 platform, has a user identity management service, Monterosa ID, which gives you the flexibility needed to tailor your Live Video Quiz accordingly - either as a standalone registration service or integrated with your SSO. Also, as you build on more Live Video Quizzes or other fan engagement experiences like \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"wjjZvFqQ_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"event centres\"\n        })\n      }), \" or \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"UO71mgQIl\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"voting\"\n        })\n      }), \", you\u2019ll be able to build a more comprehensive profile of your fans/audience gaining even better insights for future digital roadmaps.\u200D\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"Top Live Video Quiz experiences with Monterosa / Interaction Cloud\u2122\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"As an experienced provider of Live Quiz experiences to the likes of Sky, BT Sport, ABC, and \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/customer-story/ea-sports-voting\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"EA Sports\"\n        })\n      }), \", we would be delighted to guide you on this journey and help you deliver a brilliant experience to your audience using the Monterosa / Interaction Cloud\u2122 and our \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/experiences/live-video-quiz\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Live Video Quiz experience\"\n        })\n      }), \".\u200D\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"5-steps-to-creating-the-right-live-video-quiz-for-your-audience\",\n  id: \"uU8XSLmJN\",\n  PZCoExxVU: \"Some of the most effective ways we\u2019ve found to drive data to your Customer Data Platform\",\n  wPDh6zlWU: \"5 steps to creating the right Live Video Quiz for your audience\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Short form video is a very powerful driver of traffic and attention for many media and sports organisations and their commercial partners. With so much content competing for eyeballs and advertising CPMs under pressure, it's more important than ever to find new ways to generate value from your premium content.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"One way to do this is to create a \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"shoppable\"\n      }), \" experience around your short form content. Done the right way, shoppable video can drive click-through rates, and attributable sales, well beyond industry average. This guide explains some of the key considerations you should take into account.\"]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 1 Make your video player interactive\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Monterosa\u2019s Interactive Video Layers solution can be added to any video player quickly and easily using our SDKs and already supports a range of industry-leading players such as \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.brightcove.com/en/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Brightcove\"\n        })\n      }), \", \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.jwplayer.com/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"JW Player\"\n        })\n      }), \", \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.youtube.com/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"YouTube\"\n        })\n      }), \" and \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://vimeo.com/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Vimeo\"\n        })\n      }), \". Once added, video publishers can apply a rich range of interactivity to their live and on demand video, including polls, voting, predictions, text/image elements as well as shoppable promotion.\"]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 2 Match content to context\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Finding a meaningful connection between the content and promoted shoppable items is key to high response rates. Context is key - it needs to make sense to the audience. e.g.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Promoting similar outfits to those being worn by contestants in a reality TV show\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Promoting a football club\u2019s new jersey with the new signing\u2019s name on the back on their first \u2018get to know you\u2019 interview clip on the club website.\u200D\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 3 Preserve the viewing experience\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Remember the audience have chosen to watch your content, not go shopping. This means that any interactivity should be added in such a way as to respect and preserve their viewing experience completely. Monterosa\u2019s Interactive Video Layers allow you to do this in a number of ways:\u200D\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"TouchBug\u2122:\"\n          }), \" use a discreet TouchBug with an animated call to action which the user can choose to tap if interested\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Positioning:\"\n          }), \" \\xa0place the interactivity so as to minimally interfere with the video content itself. Monterosa\u2019s Interactive Video Layers a Producer can select dynamically from 9 different positions on the video as well as beside or under in desktop / mobile portrait view\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"End Cards\"\n          }), \": draw attention to products during the video itself but use end screens to promote click-through to buy - when the user has finished their watching experience\u200D\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 4 Editorialise your interactivity\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Another way to springboard users into a buying journey is to use editorialised interaction. For example - you can ask users which outfit they prefer in a video, and then depending on the answer promoting the relevant choice.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Adding simple gamification to short form content with data capture is another way to create personalised product promotion in more creative way.\u200D\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 5 Create a seamless onward journey\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"If you already have a shopping experience within your app or website, integrating the shoppable video experience will further boost conversion rates - for example by allowing users to \u2018add to basket\u2019 to check out later or even directly purchase a product within the video experience.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Powered by the leading Real-time Engagement Platform for audience and fan engagement \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"APFP5BiYn\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Learn more\"\n        })\n      }), \".\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"generate-merchandise-sales-from-your-short-form-video-with-shoppable-interactive-video-layers\",\n  id: \"HfjHAyK61\",\n  PZCoExxVU: \"Generate direct merchandise sales by making your short form video shoppable - all while preserving the viewer experience.\",\n  wPDh6zlWU: \"Generate merchandise sales from your short form video with shoppable interactive video layers\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"All smart organisations want to connect directly with their audiences - whether they\u2019re existing fans, one-off participants, influencers or prospects.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Being able to nurture a relationship in the world of entertainment, sports or any consumer market, can create a profound advantage and is the bedrock of many direct-to-consumer (DTC) strategies.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"By bringing audiences into your owned environment, you can keep them engaged on your terms (and theirs), until they\u2019re ready to buy or subscribe. By continuing that relationship beyond purchase, you can then increase loyalty and reducing churn. While nobody would choose to ignore the immense power and reach of social media, search and messaging, allowing yourself to be beholden to tech giants and their algorithms is a risky strategy.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"You might have adopted one of the following tools, all commonly found in the tech stack of a modern consumer orientated business:\u200D\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsxs(\"strong\", {\n            children: [\"Single Sign-On (SSO) / Customer Identity & Access Management (CIAM)\", /*#__PURE__*/_jsx(\"br\", {})]\n          }), \"e.g. \", /*#__PURE__*/_jsx(Link, {\n            href: \"http://avs/\",\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Auth0\"\n            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\"Okta\"\n            })\n          })]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsxs(\"strong\", {\n            children: [\"Customer Data Platform (CDP)\", /*#__PURE__*/_jsx(\"br\", {})]\n          }), \"e.g. \", /*#__PURE__*/_jsx(Link, {\n            href: \"http://asdf/\",\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Segment\"\n            })\n          }), \", \", /*#__PURE__*/_jsx(Link, {\n            href: \"http://asdf/\",\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"mParticle\"\n            })\n          }), \", \", /*#__PURE__*/_jsx(Link, {\n            href: \"http://asfd/\",\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Exponea\"\n            })\n          }), \", \", /*#__PURE__*/_jsx(Link, {\n            href: \"http://asdf/\",\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Salesforce\"\n            })\n          }), \" \", /*#__PURE__*/_jsx(Link, {\n            href: \"http://asdf/\",\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Marketing Cloud,\"\n            })\n          }), \" \", /*#__PURE__*/_jsx(Link, {\n            href: \"http://asdf/\",\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Adobe Marketing Cloud\"\n            })\n          })]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsxs(\"strong\", {\n            children: [\"Marketing Automation\", /*#__PURE__*/_jsx(\"br\", {})]\n          }), \"e.g. \", /*#__PURE__*/_jsx(Link, {\n            href: \"http://asdf/\",\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Hubspot\"\n            })\n          }), \", \", /*#__PURE__*/_jsx(Link, {\n            href: \"http://asdf/\",\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Salesforce\"\n            })\n          }), \", \", /*#__PURE__*/_jsx(Link, {\n            href: \"http://asdf/\",\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Marketo\"\n            })\n          }), \", \", /*#__PURE__*/_jsx(Link, {\n            href: \"http://asdf/\",\n            openInNewTab: true,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Oracle Eloqua\"\n            })\n          }), \"\u200D\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Yet, getting all of these advanced tools installed and working is only the first part of the challenge. If the outcome of your strategy is to build up a mass of people to communicate with, you\u2019re going to need to persuade them to take a hop from social media, email, messaging or the real world, and get involved with an experience you can control.\"\n    }), /*#__PURE__*/_jsxs(\"h3\", {\n      children: [/*#__PURE__*/_jsx(\"em\", {\n        children: \"The hardest part is what happens next - you\u2019ve got to get them to show up in the first place.\"\n      }), \"\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"A decade ago it might have been sufficient to give away some tickets or run an opinion poll, but today\u2019s audiences don\u2019t want to fill in forms or carry out tasks that have no benefit to them - they want to be part of a buzzy moment, they want to feel rewarded and satisfied that they\u2019re part of something inclusive. They want social currency or hard benefits.\u200DHere are a handful of our favourite fan/audience interaction techniques that help attract the attention of users, then convert them.\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Create buzzy voting events with big reveals\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Adopt gamification techniques including points, rewards, achievements and progress tracking to create a reason to register and a way to profile users\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Incentivise sign-ups with exclusive content, VIP status and other benefits\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Create interactive live streaming events including quizzes, gameshows that reward subscribers and attract new ones\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Use Real-time Competitions, Contests or Sweepstakes to drive sign-ups and opt-ins\"\n        })\n      })]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"5-fan-engagement-ideas-to-drive-first-party-data-to-your-customer-data-platform\",\n  id: \"L9exqXgLd\",\n  PZCoExxVU: \"Some of the most effective ways we\u2019ve found to drive data to your Customer Data Platform, Single Sign-On or CRM\",\n  wPDh6zlWU: \"5 Fan Engagement ideas to drive first-party data to your Customer Data Platform\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"If you own a sports team, a TV show or any entertainment IP, you\u2019ll be familiar with the complex relationship you have with social platforms and tech giants. On the one hand, they offer massive reach, convenience and functionality you don\u2019t need to build or maintain. In some cases they give a back a little revenue. But in all cases, they\u2019re serving their commercial agenda not yours. And like all business strategies, an over-concentration or reliance on a small number of channels or revenue streams is a risky business.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Most major sports teams in the top tiers will claim billions of fans globally. But of those, we all know that they can only monetise a small fraction. Why? Because they can\u2019t communicate with those people on their own terms. Algorithms, filters, walled gardens and other techniques are designed to ensure the tech company owns and controls the primary means of monetisation - the data.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In the world of TV, the format owners will hope to make money from their TV show brand when it\u2019s not even on air, but of course the broadcaster will have an opinion on that! After all, it\u2019s their audience, right? And in fact, if you\u2019re distributing your content via any sort of channel, you\u2019re going have a fight with whoever is between you and the end user.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"If you do decide to make a play for your own audience, inevitably it\u2019s because you want to take back a greater portion of control and commercial potential. You\u2019ll want to sell better sponsorship packages that deliver measurable for brands. You\u2019ll want to drive subscriptions to your OTT play or your VIP fan club. You\u2019ll want to sell as much of your own merchandise as possible, at full price and take out the middleman. And you may simply want to engage with a positive dialogue with your fans on your own terms - their sentiment is at the core of your business, and let\u2019s be honest, your fans on Instagram aren\u2019t opening that app just because of you. Accept, it, you are probably a fleeting moment within their many hours of screen time a day.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"em\", {\n        children: '\u200D\"We\u2019re famous, they\u2019re passionate about us, we must change that!\u201D, says the CEO'\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"So you\u2019ll organise a workshop and draw out a diagram of tech components needed, or upgrades to make; someone paid large sums of money on a day rate will design a new customer journey and you\u2019ll run complex RFP processes for companies to \u201Cbuild\u201D your digital products. You might even consider in-house development and wonder if your CTO is up to it. Someone will send round a report on Customer Data Platforms and you\u2019ll wonder whether you need one. Then someone will surface scalability and you\u2019ll worry about embarrassing failures on launch day.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"It will feel like great progress is being made, and the board will be proud of their investment. But in the words of Seth Godin, \u201CMaybe you\u2019re in love with the effort you\u2019re putting into the tactics\u201D.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"What everyone forgets is that most fans - fans of anything - come back to you for a small number of reasons. Your challenge is not building product, it\u2019s not launching a new website, it\u2019s continuously attracting sufficient quality attention and continuously converting that to meaningful business value.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Fans of Love Island open the app for three primary reasons:\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"To Vote on the outcome\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"To Watch the exclusive preview clip in the morning\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"To Buy product from the Shop\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Once they\u2019re in, the product\u2019s job is to create a positive feeling of authenticity, direct access, convenience and ultimately to keep them coming back for more.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DIn sport, fans of the \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GczHiWufg\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Liverpool Football Club Match Centre\"\n        })\n      }), \" go there because:\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"It offers simple, exclusive access to content\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"It offers a positive account of the game\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"It\u2019s a bit different, they think it\u2019s cool because it\u2019s video-orientated\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DThis is where so many digital transformation efforts fall down - they fail to ask \u201CWhy would they come?\u201D. Schedules - sure. News? Yes probably. But those things are competing head-on with Google. Guess who wins that battle in the end?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"And so, as the thought process goes, you ask yourself whether to invest in a special fantasy game, some form of rewards programme, regular fan voting and challenges. You think about how to use competitions or sweepstakes to drive attention. And you realise that these are just the ideas you\u2019re already aware of, if you build them all you\u2019ll still be here in two years\u2019 time delivering product which is \u201Cnon-core\u201D. And while you\u2019re building those products, interactive video becomes a thing; you rush to find a solution to build your own virtual shopping channel. And then you realise you\u2019re over-budget on the other builds and you revert to YouTube because it\u2019s quick and easy. And so it goes on.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"em\", {\n        children: \"There is a better way.\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DWhat if you could adopt a SaaS platform that provided an ever-changing selection of interactive experiences, inter-connected into your tech stack? One that was easy to use, but massively scalable. That\u2019s exactly what the new \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\"\n        })\n      }), \" provides:\"]\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"left\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"dw0aGb9Jb\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Gamification\"\n            })\n          }), \", \", /*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"UO71mgQIl\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Voting\"\n            })\n          }), \", Interactive Video, \", /*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"wjjZvFqQ_\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Event Centres\"\n            })\n          }), \", Companion Apps, \", /*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"HXXhpwyX_\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Live Data Visualisation\"\n            })\n          }), \" - in one place\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [\"Ready-made web and \", /*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"mhyF45T78\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"native apps\"\n            })\n          }), \" with quality UX out of the box\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Massive scalability\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Everything is multi-lingual\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Creative Studio that\u2019s inspiring to content creators\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"No maintenance retainers or in-house tech demands\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Highly customisable so it doesn\u2019t look just like your competitor\u2019s version\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"APIs to ensure interoperability with existing video players, CMS and other software\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"We believe that \u201CAudience Interaction Platforms\u201D (AIPs) will become a major part of the consumer experience tech stack in future. Will they be featured by Gardner or Forrester reports? We don\u2019t know yet. What we can say for sure is that we\u2019ve listened to the industry and we know there\u2019s a problem to solve. With the commercial impact of COVID bringing into sharp focus the need to maintain profitable customer relationships, we created the \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\"\n        })\n      }), \" with the goal of helping every media, sport and consumer-facing business build better, more valuable relationships that last a lifetime.\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"make-a-play-for-your-own-fans-with-engagement-and-first-party-data\",\n  id: \"azTUqjkpf\",\n  PZCoExxVU: \"Why Audience Interaction Platforms will become part of the consumer experience tech stack\",\n  wPDh6zlWU: \"Make a play for your own fans with engagement and first-party data\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"In a world with dramatically less physical attendances, the smartest organisations want to find new ways to connect directly with their audiences - whether they\u2019re existing fans, one-off participants, influencers or prospects.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Voting is among the most successful drivers of attention and data conversion, but only when you get the formula right. Simply asking for an opinion and sending the audience to a form won\u2019t cut it - you have to create a meaningful and rewarding experience, and here will show you how.\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When done right, voting can be a great way to drive attention and data that will continue to nurture your Customer Data Platform (CDP), Single-Sign-On (SSO), Customer Identity & Access Management (CIAM). It can be an engaging way in which audiences would be willing to share valuable information that will allow you to build a better profile of who they are and what they want.\u200D\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"Steps for real-time voting success\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"In our experience, there are eight steps that you can follow to make your \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"UO71mgQIl\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"real-time voting\"\n        })\n      }), \" event a great experience for your fans and audience. \\xa0\u200D\"]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 1: Create buzz with an outcome that matters (to the audience, not just to you)\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"In order to create the buzz and motivation you need to engage large numbers of people, there must be an important decision to be made, that has real-world consequences which matter to the audience. They must care! That doesn\u2019t mean it has to be serious, it just has to be meaningful and you need to identify a topic that they already care about. The reason \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            NnIEdOsQa: \"the-love-island-app\"\n          },\n          webPageId: \"aM0aFGMKz\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"TV shows like Love Island do voting\"\n        })\n      }), \" at the end of the series, is because the audience has built up affinity with the contestants. The reason people don\u2019t flock to (most) opinion polls is because their input has little consequence. Make a drama out of it!\"]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 2: Define exactly when the reveal with happen\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Set a time, with a ticking clock, and use that urgency in your social, email and real-world Calls To Action (CTAs). \u201CGet your vote in before midnight tonight!\u201D. or \u201CYou\u2019ve got 25 minutes left\u201D. The reason so many people vote on the EA Sport Premier League Player of The Month is because fans of players and teams are so passionate about their performances and the Premier League create a moment that matters with a trophy and a big reveal.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 3: Give them something in return for registering\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Giving users who sign-up extra votes, points, benefits, competition/sweepstakes entries can help to tip those more hesitant users into a \u201Cwhat the heck\u201D mode and get them to register. You can also explain that registration makes the vote more secure, many people will respond to this.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 4: Use social sign-in to reduce friction\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"People are expecting quick ways to input their information, the less barriers to give them the easier will be to complete a subscription, adding Apple and Google Sign-in helps prevent the need for full registration and can increase conversion numbers. Of course, ensuring that the appropriate permissions are sought is important to comply with local data laws.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 5: Provide a sharing mechanic to increase reach\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Among the most effective ways to drive organic reach from voting is to encourage sharing. Somewhere between 1-10% of all users will share their choice of vote - if you include a link that drives others to come and have their say, you will see your numbers grow.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 6: Make it interesting with rich content, video and stats\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Voting should not be a task, it should be fun, rich and rewarding. If you want to extend the time someone spends with your brand then make voting into a multi-step process with additional information on the options - add video, other background information, stats, and enrich the whole process.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 7: If you value volume over quality of data, make data capture opt-in\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Sometimes you may prefer to simply build your email list and skip registration. In this case you can make the provision of personal data optional and skippable. This way you don\u2019t put anyone off, but you still capture opted-in email addresses.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Step 8 Localise with language\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"By launching your experience in multiple languages you could be multiplying your audience size potential dramatically. If the benefit exists, then it\u2019s often worth the translation effort.\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"Driving first-party data and registration into your CDP, SSO or Warehouse\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When you make it enticing and exciting for your fans to vote they will be willing to share information with you. A well-designed experience will include a good workflow so the data collected can be feed into your data warehouse. The goal here is to add value to your business as you engage with audiences at large.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The steps above will help you set up a real-time voting event that drives fan engagement, and from a business point of view you need to have a strategy in place for how will the data turn into actionable insights that will continue to help you build campaigns that connect with your audience. The Love Island App, for instance, has used real-time voting as a mechanism to attract a larger base of users, enriching the knowledge they have of their audience and transforming it into additional \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            d_5CXD9wJ: \"generate-merchandise-sales-from-your-short-form-video-with-shoppable-interactive-video-layers\"\n          },\n          webPageId: \"xkHMhXsL_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"interactive experiences that drive merchandise sales.\"\n        })\n      }), \"\u200D\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"Options for building a voting app\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"You may choose to build your own voting app providing the functionality you need. You will need to design highly scalable, resilient architecture with a range of security measures, content management, and localisation. You will of course need to continuously support and maintain the applications internally. Alternatively, you can adopt \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"The Monterosa / Interaction Cloud\u2122\"\n        })\n      }), \" which provides an array of engagement and audience interaction experiences right out of the box, integrated with your existing tech stack.\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"oSqiE1i1k\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Get in touch\"\n        })\n      }), \" if you\u2019d like to speak with a sales consultant.\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"boosting-your-fan-engagement-metrics-with-real-time-voting-events\",\n  id: \"vJ12IgqPd\",\n  PZCoExxVU: \"The goal? Drive first-party data and registration into your CDP, SSO or Warehouse\",\n  wPDh6zlWU: \"Boosting your fan engagement metrics with real-time voting events\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The 2022/23 Premier League fixtures were recently announced and instantly became the most searched topic of the day on Google in the UK, with over 200k searches. On the same day, Fabio Vieira\u2019s move to Arsenal and Calvin Ramsay\u2019s Liverpool signing attracted over 100k and 50k searches respectively.\\xa0\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"It\u2019s clear that fans want to engage outside of scheduled matches, actively searching for new signings, transfer rumours and fixture lists.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"As leagues all over Europe are following suit and announcing their fixtures, fans are starting to look ahead to next season, eagerly anticipating another unmissable year of football.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"But how can you make the most of this opportunity and bring more value through operated and owned digital platforms?\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"By creating fun and highly engaging content that encourages fans to participate, football broadcasters, sports publishers or other brands can unlock real business value. Implementing Experiences that drive engagement, i.e. competitions, prediction games, polls and votes will increase fan loyalty, generating consent-driven first-party data and ultimately driving revenue.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"However, delivering all of this interactivity on one platform can be a challenge. The key is being able to keep fans within owned channels, as opposed to spending huge sums on external sites or social media that often won\u2019t have the same impact. Being able to engage fans on owned and operated platforms allows better control over the content published, mitigating risk and saving money.\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"Welcome to Continuous Engagement\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\"\n        })\n      }), \" is the leading real-time engagement platform used by some of sports\u2019 biggest brands, including Liverpool FC, Formula E and EA Sports. It provides a one-platform solution, where you can manage all of your fan engagement and interactivity in one place.\\xa0\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"\u200DExperiences for the whole fan journey\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Retaining fans isn\u2019t easy. It requires you to constantly be on the lookout for ways to hook your audience before, during and after any event, with engagement experiences that are varied and of high quality. And that\u2019s where our Experiences come in. The platform allows our customers to deploy a range of rich, sticky interactive Experiences that bring fans back to the platform again and again.\\xa0\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Experiences such as Score Predictors and Team Selectors can be used pre-match to engage fans, whilst Experiences such as Voting, Quick Fire Quizzes and Competitions can keep fans absorbed long after the final whistle. And an interactive Event Centre means fans can also engage throughout the match.\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"\u200DThe data advantage\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Apart from delighting your fans and keeping them coming back, fan engagement opens up a powerful way to create a direct relationship with your fans and get to know them better. First-party data is a vital element of today\u2019s smartest commercial strategies and \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"MHqhCichN\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Audience Profiles\"\n        })\n      }), \" give customers a data-powered advantage. When fans engage with our Experiences, they will often consent to sharing personal data in exchange for something, ie. a competition win. The data that is collected can be fed into any existing CRM and used to personalise content, segment and better target fans with future content, across all marketing touch points.\\xa0\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"Seamless integration\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\"\n        })\n      }), \" takes the headache out of delivering fan engagement experiences within owned and operated environments, offering a range of fast-to-deploy and custom experiences, without the time or cost of building and maintaining custom software. This results in the reduction of risk and saves time for our customers, with a dedicated support team on hand to guide through every stage of the process.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Integrating fan engagement is essential in any content strategy, to help build deeper, more connected relationships with fans, delivering real value.\\xa0\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: /*#__PURE__*/_jsx(\"br\", {})\n      }), /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"oSqiE1i1k\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Get in touch\"\n        })\n      }), \" now to find out how we can help you make the 2022/23 football season the most engaging yet!\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"how-to-drive-value-using-fan-engagement-in-football\",\n  id: \"KAwfdPO9w\",\n  PZCoExxVU: \"Make the most of the new season on your existing owned and operated platforms\",\n  wPDh6zlWU: \"How to drive value using fan engagement in football\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"Qatar will be the most engaged football tournament ever, and fans all over the world are ready to watch, play, predict, vote and cheer! If this tournament is a focus for your business, as a broadcaster, sports publisher or other brand, you are probably in the midst of planning your content strategy right now.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But do your plans include interactive fan engagement?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With so much on offer, fans are drawn to interactive experiences that offer enjoyment and value in exchange for their time. Now, great engagement has become a core business need - driving loyalty, sponsorship, DTC acquisition and first-party data.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\u2122\"\n        })\n      }), \" takes the headache out of delivering fan engagement within owned and operated environments. The platform allows our customers to deploy a range of rich, sticky interactive Experiences quickly and with minimum fuss.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Simply choose your Experience, drop it into your sites and apps and start converting your engaged fans into registered users and then customers, bringing them back to your Experiences time and again, generating hard business value. Monterosa / Interaction Cloud supports a range of conversions to choose from, to achieve this goal.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DIf you\u2019re planning your tournament content strategy and want to incorporate fan engagement, \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"oSqiE1i1k\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"get in touch\"\n        })\n      }), \".\\xa0\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Below we've handpicked a selection of the Experiences you could be using before, during and after the tournament to capture the attention of fans and deliver real value.\"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"1. Match Centre\"\n      }), \"\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Supercharge every game with interactive video, gamification, commentary and commerce.\"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"2. Predictors\\xa0\"\n      }), \"\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Engage fans before every game.\\xa0Ask them to predict the score. Or a set of predictions, such as half time score, full time score, time of the first goal, number of yellow cards.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"3. Player Rater\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"\u200D\"\n      }), \"Drive in-game and post-game engagement by giving fans the opportunity to rate player performances. Use live output data to feed content and visualisation.\\xa0\"]\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"4. Team Selector\"\n      }), \"\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Let fans select and share their ideal team before the match gets going.\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"5. Quizzes\"\n      }), \"\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Engage fans with trivia challenges and feed their competitive appetites.\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"\u200D6. Voting\"\n      }), \"\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Make voting fun and give fans the opportunity to choose their player of the match or tournament. Our voting solutions provide high volume, secure voting for high profile events and use cases.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"\u200D\"\n      }), \"Use these Experiences to engage and convert fans before, during and after every game of the tournament and as part of that process, unlock the benefit of harnessing third-party data.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"When someone engages with an Experience, you have the opportunity to ask them to sign up or provide their contact details in return for value \u2013 the chance to win, the ability to store progress or build up points, for example. With Audience Profiles, you can seamlessly collect behavioural, attitudinal and preference data from every interaction, and pipe it into your existing CRM, CDP or marketing platform. \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"MHqhCichN\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Find out more about Audience Profiles\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"To find out more about how we can help you, \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"oSqiE1i1k\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"get in touch\"\n        })\n      }), \".\\xa0\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"6-ways-to-engage-fans-during-football-s-biggest-tournament\",\n  id: \"OGjK7TMVC\",\n  PZCoExxVU: \"Connect with your fans and deliver real value\",\n  wPDh6zlWU: \"6 ways to engage fans during football's biggest tournament\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Barcelona FC's groundbreaking $310m deal with Spotify this week got everyone talking and is welcome news for the club. But many commentators have \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://barcauniversal.com/barcelonas-small-database-of-fans-could-cost-the-club-millions-in-sponsorship-deal/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"pointed out\"\n        })\n      }), \" that the deal could have been significantly more valuable had the club acquired more registered fans.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Despite the number of registered fans being seemingly large at approximately 3 million, it's actually only 1% of their fan base.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The sponsorship deal could have been far more lucrative had a higher percentage of fans been registered.\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"So how could first party data from the approximately 347 million followers of the \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"Blaugrana \"\n      }), \"that are currently unknown to the club have been captured?\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We know that gathering fan data is trickier than ever. Users are more savvy. Regulations are tighter. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But we also know that users are comfortable sharing their data in what they perceive to be a fair value exchange.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For example, register to...\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Enter a competition\\xa0\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Score points\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Compete against your friends\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Share these meme\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Access this content\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When data capture is integrated seamlessly into an interactive Experience it can easily generate hundreds of thousands of user records.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"And in addition, you can find out much more than just an email address. You can find out a fan's favourite player or the first match they ever saw live.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In fact, you can find out anything you want simply by adding that question within the Experience.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This creates endless marketing opportunities. Plus strategic and commercial possibilities.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"And big sponsorship deals.\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"oSqiE1i1k\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Talk to us\"\n        })\n      }), \" to find out more.\\xa0\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"what-does-the-barcelona-spotify-deal-mean-for-the-future-of-first-party-data\",\n  id: \"IYWS8UyVg\",\n  PZCoExxVU: \"The groundbreaking deal examined\",\n  wPDh6zlWU: \"What does the Barcelona Spotify deal mean for the future of first party data?\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h1\", {\n      children: \"Introducing Monterosa / Audience Profiles\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Make your marketing more effective with our new \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"MHqhCichN\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Audience Profiles\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"First-party data is a vital element of today\u2019s smartest commercial strategies. High-performing direct-to-consumer and sponsorship-driven business models all rely on \", /*#__PURE__*/_jsx(\"em\", {\n        children: /*#__PURE__*/_jsx(\"strong\", {\n          children: \"knowing your audience\"\n        })\n      }), \" and being able to present them with carefully personalised content and segmented promotions.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But harnessing attention and gathering data is challenging. Yesterday\u2019s third party cookie techniques are becoming obsolete. One-off campaigns or event-orientated product launches only deliver one-off results.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\u2122\"\n        })\n      }), \" helps you solve this problem. Within one platform you get your own suite of interactive \", /*#__PURE__*/_jsx(\"em\", {\n        children: /*#__PURE__*/_jsx(\"strong\", {\n          children: \"Experiences \"\n        })\n      }), \"set up for your unique context. You get to drive attention, loyalty and data capture within your existing owned and operated digital products, 24/7. We call this \", /*#__PURE__*/_jsxs(\"em\", {\n        children: [/*#__PURE__*/_jsx(\"strong\", {\n          children: \"Continuous Engagement\"\n        }), \". \"]\n      }), \"Games, Competitions, Voting, Interactive Video, and many more use cases \u2013 each one an opportunity to know more about your users.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"With \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"MHqhCichN\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Audience Profiles\"\n        })\n      }), \", you can now seamlessly collect behavioural, attitudinal and preference data from every interaction, and pipe it into your existing CRM, CDP or marketing platform. In real-time.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When someone engages with an Experience, you have the opportunity to ask them to sign up or provide their contact details in return for value \u2013 the chance to win, the ability to store progress or build up points, for example.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,YB0H8cxTMytH3dvsR2619tCpxZ4.jpg\",\n      \"data-framer-height\": \"574\",\n      \"data-framer-width\": \"1200\",\n      height: \"287\",\n      src: new URL(\"https://framerusercontent.com/images/YB0H8cxTMytH3dvsR2619tCpxZ4.jpg\").href,\n      style: {\n        aspectRatio: \"1200 / 574\"\n      },\n      width: \"600\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"From that moment on, every interaction is a data gathering and learning opportunity.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,XqdDznxU1X5n2Ih4UmRTeIe6qmM.jpg\",\n      \"data-framer-height\": \"900\",\n      \"data-framer-width\": \"1200\",\n      height: \"450\",\n      src: new URL(\"https://framerusercontent.com/images/XqdDznxU1X5n2Ih4UmRTeIe6qmM.jpg\").href,\n      style: {\n        aspectRatio: \"1200 / 900\"\n      },\n      width: \"600\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Unlike traditional methods, consent-driven data capture within Experiences feels natural and fair. As a result, capture rates are high, and your relationship with the audience is open, consent-driven, and provides value to both parties.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"oSqiE1i1k\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Get in touch\"\n        })\n      }), \" and let\u2019s set up a demo.\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"make-your-marketing-more-effective-with-our-new-audience-profiles\",\n  IaBNdlVPs: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/oi7yaTTCqNeATc61RUHcxPVEXM.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/oi7yaTTCqNeATc61RUHcxPVEXM.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/oi7yaTTCqNeATc61RUHcxPVEXM.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/oi7yaTTCqNeATc61RUHcxPVEXM.jpg\").href} 1920w`\n  },\n  id: \"RkGP1dbTj\",\n  PZCoExxVU: \"Give yourself a data-powered advantage\",\n  wPDh6zlWU: \"Make your marketing more effective with our new Audience Profiles\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Fan-favourite data source Opta is the latest provider to be integrated with \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\u2122.\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DFamous for football, the \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.statsperform.com/opta-football/\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"StatsPerform-\"\n        })\n      }), \"owned outfit covers 30 sports around the world and also provides insight and other tools via its widgets platform.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DWe\u2019ve integrated it in two ways that let \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\u2122\"\n        })\n      }), \" users maximise their existing Opta feed subscription and provide greater levels of fan engagement and conversion with less content creation time required.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"\u200DOpta Widgets in Event Centre\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The widgets are now part of our \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"wjjZvFqQ_\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Event Centre Experience\"\n        })\n      }), \", as used by \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GczHiWufg\"\n        },\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Liverpool FC\"\n        })\n      }), \", \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"sWQxqsBwf\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Formula E\"\n        })\n      }), \", \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"YPrBySnxr\"\n        },\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Jockey Club\"\n        })\n      }), \" and many others.\"]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Automated Predictions\u200D\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Save editorial time by using Opta as a source of data . 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You can read more about the issue on \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.crowdstrike.com/blog/log4j2-vulnerability-analysis-and-mitigation-recommendations/\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"this Crowdstrike blog\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DThe component affected by this vulnerability is a low-level logging tool called \u201Clog4j2\u201D which is used by both commercial and open-source products. We are reviewing the guidance from the providers of software products used in our infrastructure and applying security updates where necessary.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Update 16/12/21\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DWe have reviewed our own application code as well as the information provided by suppliers of infrastructure and applications that are dependencies of our platform. The results indicate that the overall risk to Monterosa and our customers is low, however we will continue to monitor the situation.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We will continue to update this story with more news as the situation develops.\"\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"log4shell-vulnerability-update-monterosa-s-response-to-cve-2021-44228\",\n  id: \"CSJlOPVvD\",\n  PZCoExxVU: \"An update\",\n  wPDh6zlWU: \"Log4Shell vulnerability: Monterosa\u2019s response to CVE-2021-44228\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"Media and sports organisations are increasingly prioritising real-time engagement within their own apps, websites and OTT services - to engage and retain audiences before, during and after the main event. To further address this need, we are proud to announce the release of Monterosa / Interaction SDK 2.0.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DThe new SDK allows you to add rich interactive experiences to your existing web or native application with just a few lines of code. Beyond that, it will also provide full programmatic access to each and every feature offered by \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Monterosa / Interaction Cloud\u2122\"\n        })\n      }), \", the platform that powers engagement for some of the biggest names in sport and entertainment including \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"KHuA5X_K2\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"ITV\"\n        })\n      }), \", \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"UTx0Nz38b\"\n        },\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"ViacomCBS, \"\n        })\n      }), /*#__PURE__*/_jsx(Link, {\n        href: \"https://viaplay.se/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Viaplay\"\n        })\n      }), \" and \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GczHiWufg\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Liverpool FC\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"If you want to add Real-time Engagement to your product, advantages include:\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Speed:\"\n          }), \" quicker time-to-market with a wealth of existing capabilities provided by Monterosa / Interaction Cloud\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Scale:\"\n          }), \" backed by a platform proven with the biggest primetime audiences\\xa0\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Flexibility:\"\n          }), \" off-the-shelf or custom experiences as required\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Interoperability: \"\n          }), \"designed to connect seamlessly with your tech stack including SSO, video player, CRM/CDP/Warehouse\", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"\u200D\"\n          })]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Expertise:\"\n          }), \" work with a world leader in real-time engagement for broadcast and OTT\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Enriching your platform with audience engagement and interactivity gives your streaming service a way to gain competitive advantage while more effectively engaging, retaining and monetising audiences. By adding participation, prediction gaming, rewards, real-time data visualisation and curated commentary before, during and after major live events, these services aim to increase watch times as well as create more reasons for users to visit regularly.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Monterosa / Interaction SDK 2.0 will initially be available for web, iOS and Android. It will make it easier than ever for you to add real-time engagement to your OTT/streaming or companion applications. Capabilities include:\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"start\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [\"Seamlessly and securely integrate existing Monterosa \", /*#__PURE__*/_jsx(\"em\", {\n            children: \"Experiences\"\n          }), \" around live and on-demand video\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Tap into voting, competitions and new interactive content formats such as video quizzes and interactive shoulder programming\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"More quickly create custom engagement experiences, backed by the power and flexibility of Monterosa / Interaction Cloud and its APIs\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Weave the results of audience participation into the video content itself via broadcast graphics, making viewers feel more connected to the content\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DIf you would like to know more about Monterosa / Interaction SDK rollout, get in touch \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"oSqiE1i1k\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"here\"\n        })\n      }), \".\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"new-monterosa-interaction-sdk-makes-it-easier-than-ever-to-add-real-time-engagement-to-your-apps-and-sites\",\n  id: \"tiQ506rTj\",\n  PZCoExxVU: \"Take a look at just some of the advantages of fan engagement\",\n  wPDh6zlWU: \"New Monterosa / Interaction SDK makes it easier than ever to add Real-time Engagement to your apps and sites\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"It's been quite the start to 2018 at Monterosa, with the launch of new fan engagement apps in France, UK, Denmark, Sweden and Finland.\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"start\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Team GB \"\n          }), \"Olympics App with the British Olympic Association\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Seul contre Tous \"\n          }), \"(All Against One) with France 2\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"X Factor Denmark \"\n          }), \"with DR\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Denmark's Got Talent \"\n          }), \"with TV2\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Dancing on Ice\"\n          }), \" with ITV in the UK\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Survival of The Fittest\"\n          }), \" with ITV\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Cue The Music\"\n          }), \" in Finland with TV5 (Discovery)\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Grand Prix (Eurovision) Denmark\"\n          }), \" with DR\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"S\\xe5 ska det l\\xe5ta\"\n          }), \" with SVT\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DAll of them have hit Top 10 spots in the local App Store/Play Store, with X Factor, Got Talent and Grand Prix all achieving impressive #1's in Denmark.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"What's the secret to delivering such an array of successful, high-volume engagement apps in multiple languages? Of course, our talented and expert team, but also the robust performance and versatility of\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsxs(\"a\", {\n          children: [\" \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Monterosa / Interaction Cloud\u2122\"\n          })]\n        })\n      }), \", on top of which our native app product, Fan Companion is deployed.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The powerful combination provides a set of benefits for sports and entertainment organisations:\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"start\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Rapid deployment\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Robust infrastructure for demanding peaks of traffic\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Array of interactive 'Elements' like Trivia, Raters, Predictions\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: /*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"dw0aGb9Jb\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: \"Gamification\"\n            })\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Secure vote management and user verification\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [\"Integration with CMS, Video Platforms, Ad servers and TV graphics\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n            className: \"trailing-break\"\n          })]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Stay tuned to hear more about our major international app releases this year, throughout Europe and beyond!\"\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"how-we-launched-7-massive-fan-engagement-apps-in-5-languages-in-just-6-weeks\",\n  id: \"h5g_aWpzk\",\n  PZCoExxVU: \"From Dancing on Ice to Team GB, Monterosa had a busy time with Native Apps\",\n  wPDh6zlWU: \"How we launched 7 massive fan engagement apps in 5 languages, in just 6 weeks\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"People love to interact with their favourite TV shows and live events in their millions. Last month at Monterosa, we handled billions of votes for the MTV Millennial Awards and over 3.5 million users of the \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://monterosa-mainsite.squarespace.com/loveisland\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Love Island UK app\"\n        })\n      }), \" - just two examples out of many.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DMost of this interaction happens on smartphones, inspired by persuasive calls-to-action from the TV show that encourages users to download an app or visit a particular website.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"These engagements are designed for the committed and passionate fans that want to put themselves at the heart of the action, make decisions and get real-time exclusive content. It takes some effort to get involved and there is a degree of friction. But how big could those numbers be if the interaction was an integrated part of the watching experience itself? \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.theverge.com/2017/2/14/14607646/apple-eddy-cue-exclusive-interview-future-interactive-tv-sports-polls\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Apple\u2019s Eddy Cue predicts\"\n        })\n      }), \" that the future of TV is much more interactive.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CCue said he could see a TV environment where content makers are creating a more interactive TV app, and where viewers watch the program on their Apple TV, iPad, or phone, using the remote or simply the touchscreen to interact with a show.\u201D \\xa0- The Verge\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Of course, this is the long-held promise of interactive video, where participation is integrated seamlessly into, or around the video.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DWe\u2019ve seen a string of demos and tests of interactive video over the last decade - whether that\u2019s red button technology or the myriad startups offering watch-and-buy solutions. While those of us from gaming backgrounds have been inspired by the great potential, there have been several factors holding these technologies back from mainstream success:\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"start\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Not enough people were watching mainstream content on connected devices\"\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Interactive layers have been obstructive to the viewing experience\"\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Creative executions have failed to inspire audiences with genuine need or pay-off\"\n          })\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But we\u2019re now in a world of Twitch extensions, of TikTok lip syncing, where millions of people daily create interactivity on their Instagram stories. Younger viewers watch a growing portion of their TV on connected devices. We believe the moment has arrived where the problems can be overcome and that a new generation of interactive options will become a fundamental part of every OTT platform, every TV app both live and on-demand.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Here are 5 reasons why:\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"1. Video just works. Finally!\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DTalk to any broadcaster or OTT about interactive overlays five years ago and they would wince. \u201CWe\u2019re working on making the quality better!\u201D, they would say. Those hard yards have now paid off and the standard of mass video delivery is generally excellent, reliable and slick. Now the focus is on differentiation via better user experiences that increase loyalty and engagement. \\xa0\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"2. Platform consolidation and standardisation\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As video providers have consolidated and trends shifted to standardisation, we now see a smaller number of best-in-breed providers and increasing modularity in the tech stack. It\u2019s much easier to introduce new SDKs or plug-ins when dealing with a lower number of video player variants and behaviours. This makes introducing interactivity lower friction and easier to maintain.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"3. Because mobile-first gameshows and interactive social video happened.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DFacebook, Instagram, Twitter and Twitch all provide users with ways to interact with live video via commenting, polling and other mechanics.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Following the lead set by HQ Trivia, \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://monterosa-mainsite.squarespace.com/quipp\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"mobile-first gameshows like Quipp \"\n        })\n      }), \"in Germany and Austria (powered by Monterosa for ProSiebenSAT1), and many other versions globally have normalised interactivity with video.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Within drama, Netflix are experimenting with Bandersnatch, and organisations like the BBC are building branched-narrative creator tools.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This trend will continue, not as a replacement for lean-back consumption, but a new option that will be driven by the major tech platforms and will put pressure on traditional broadcasters of entertainment and sports to keep up. The cost of not allowing viewers to be part of the action will be measured in subscription churn rates and declining viewer numbers!\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"\u200D4. Because the business models stack up\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Ancillary digital activity around TV formats and sports have often struggled to get traction and produce positive ROI due to the friction involved in participation. Traditionally it has been too much effort to type in a URL or download an app for a small moment of interactivity. Only the big moments of decision-making or fully integrated gameshow play-along have driven sufficient take-up to generate profits.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"By reducing friction of new app downloads and overlaying interactivity tastefully, response rates will go up and the business models associated with competitions, voting and sports betting become more effective. No longer will positive ROI depend on the \u201Cbig interactive hit\u201D, it will become business-as-usual.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"5. Because it\u2019s fun and creativity is everything.\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DSaving the best for last, let\u2019s not forget that creativity and the resulting enjoyment of great content is the biggest driver of trend and adoption. There is a wow factor with interactive video that once you experience it, leaves you wanting more. Giving your opinion on whether a penalty was correctly given with hundreds of thousands of other football fans by simply tapping on the livestream on your mobile phone - seeing the result in real time, then hearing the commentators refer to the live results - that\u2019s fun.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DVoting for your favourite contestant with virtual \u2018claps\u2019 as she or he is singing. Getting ball position/speed information in real-time while you watch a golf tournament. The possibilities are many and will only increase as more creativity is poured into the area.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DWe have proven time and time again that when the creators of the content themselves - the writers, producers and directors - are involved, interactivity rates soar. For instance within Love Island, Monterosa powers the \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"xw1D6lu8U\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Watch & Shop\"\n        })\n      }), \" service which has generated \\xa315 million in gross revenues. The success is partly down to our own integration of impulse buying to the show\u2019s app, but also linked to the way producers integrate products into the show meaningfully.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DWhen the creator of Million Pound Drop embraced play-along as a core part of the format, \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://monterosa-mainsite.squarespace.com/million-pound-drop\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"we broke records for live participation\"\n        })\n      }), \" and defined a new generation of copycat formats trying to reproduce the success.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"If you hadn\u2019t guessed by now, we at Monterosa are big believers in the power of interactive video. And \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Monterosa / Interaction Cloud\u2122\"\n          })\n        })\n      }), \" - already used to power mass interaction for premium broadcasters, sports organisations and brands around the world - is the most powerful and creatively versatile platform on which to build an interactive video strategy. Integrating seamlessly with whichever video solution you are currently using, our technology and track record of success combined are a potent combination.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"If you are as excited by the possibilities of interactive video as we are, \"\n      }), /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"oSqiE1i1k\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"contacts us \"\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"and let\u2019s get started, we\u2019ve got some very exciting developments to share.\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200D\"\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"5-reasons-why-interactive-video-is-about-to-explode\",\n  id: \"Zpbao2gQu\",\n  PZCoExxVU: \"And how it can drive tangible business value\",\n  wPDh6zlWU: \"5 reasons why interactive video is about to explode\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"The 2019 World Cup calendar is shaping up to be an exciting one, with the Cricket, Rugby, FIFA Women\u2019s Football, FIBA Basketball AND Netball World Cups all happening across just seven months between May and November.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This is a great opportunity for sports organisations and sponsors to engage fans before, during and after each event with amazing interactive experiences, finding new ways to entertain passionate audiences and attract new fans.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We\u2019ve pulled out some of our favourite fan engagement examples, powered by our award-winning \\xa0and implemented across multiple countries, brands and channels.\"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Maximising Rights - EA SPORTS 2018 FIFA World Cup\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"DryN2WNid\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Read the case study\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CThe FIFA World Cup Predictor was central to EA SPORTS FIFA\u2019s engagement strategy this summer and we\u2019re thrilled to see so many fans around the world interact with both experiences.\u201D\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u2014 Jon Cole, Global Community Engagement Strategist, EA SPORTS\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Brand Activation - Carlsberg UEFA Euro 2016\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"em\", {\n        children: \"\u200D\u201CThe team at Monterosa helped Carlsberg reinvent fan interaction for UEFA Euro 2016. Their understanding of how fans interact around major sporting events, combined with their technology \"\n      }), /*#__PURE__*/_jsx(Link, {\n        href: \"/interaction-cloud\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: /*#__PURE__*/_jsx(\"em\", {\n            children: /*#__PURE__*/_jsx(\"strong\", {\n              children: \"Monterosa / Interaction Cloud\u2122\"\n            })\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"em\", {\n        children: \", made Monterosa a critical partner in delivering the most engaging digital platform we have ever undertaken, with incredible results.\u201D\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u2014 Richard Whitty, Senior Marketing Manager, Football at Carlsberg Group\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            NnIEdOsQa: \"monterosa-puts-fans-at-the-heart-of-the-action-for-carlsberg-at-uefa-euro-2016\"\n          },\n          webPageId: \"aM0aFGMKz\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Find out more\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Attracting New Fans - Vodafone Qatar Football Fever\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"em\", {\n        children: \"\u200D\u201CWe\u2019re extremely happy with how the Football Fever campaign has performed, interacting with millions of Qatari football fans, creating real moments of genuine engagement and boosting our brand positioning with a national audience. With \"\n      }), /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"APFP5BiYn\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: /*#__PURE__*/_jsx(\"em\", {\n            children: /*#__PURE__*/_jsx(\"strong\", {\n              children: \"Monterosa / Interaction Cloud\u2122\"\n            })\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"em\", {\n        children: \" we were able to rapidly launch some amazing digital experiences that our customers loved, helping us to own the football conversation for the duration of the World Cup. We look forward to using their fantastic tool to create even more exciting moments with fans in Qatar.\u201D\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u2014 Nick Gorgoglione, Head of Brand & Communications, Vodafone Qatar\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DIf that\u2019s not enough to get the creative juices flowing, we\u2019re taking bets on which World Cup will have its own \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/gameshowlive\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"live mobile gameshow\"\n        })\n      }), \". Who will come up with a game-changing use for interactive video (think live video stream combined with layers of interactivity on top)?\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Who\u2019ll launch the most innovate \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/sportapps\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"sports app\"\n        })\n      }), \"? There\u2019s so much that can be learnt from the entertainment industry, with big names like Nickelodeon and ITV changing the way they connect with audiences through \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.youtube.com/watch?v=mMMJMB4xtCw\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"TV-AR\"\n        })\n      }), \" and \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/love-island-2018/\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Instant Commerce\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"If you\u2019re looking for a scalable interaction platform that can power awesome fan engagement solutions, then \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"oSqiE1i1k\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"get in touch\"\n        })\n      }), \".\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"world-cup-fans-deserve-world-class-experiences\",\n  id: \"JDVVwQRdz\",\n  PZCoExxVU: \"A look at how football clubs can improve their digital fan experiences\",\n  wPDh6zlWU: \"World Cup fans deserve world-class experiences\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"When it comes to mass-market adoption, bots are still in their infancy, but their potential across industries from customer service to eCommerce and entertainment is hard to deny.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DEntertainment has attracted the attention of bot makers. For instance, 'Assistant'-style bots like \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.messenger.com/t/CryptTV\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Crypt TV\"\n        })\n      }), \" provide a way to consume niche content (not that niche, it's the 5th most popular Facebook Messenger bot!). The ability to bring a fun, conversational voice to help the audience interact with entertainment content seems like a no-brainer. However, the reality has been a little different, with few success stories in TV so far.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"But....we think we might be onto something with our new \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.messenger.com/t/71gradernord\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: '\"71\\xb0N Bot\"'\n        })\n      }), \" for Norwegian broadcaster, TVNorge.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"A quiz-based gaming format, after the first two episodes of the new series we've seen some astonishing results:\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"A quiz completion rate of over 90%\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"95% repeat usage\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"5% of the TV audience have interacted so far\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"How did we get here?\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We were tasked by TVNorge (part of Discovery Networks), to create a form of interaction that broke new ground, and built on the ongoing success of the format. It's a show that's been on air since 1999, officially making it the world's longest-running reality TV show!\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: ['\u200DThe \"', /*#__PURE__*/_jsx(\"em\", {\n        children: \"71\\xb0N\"\n      }), '\" contestants are highly competitive, as are Norwegian TV audiences. We wanted to challenge fans weekly, testing their knowledge about the show, and about Norway as a whole. Next, we had to consider where a fan challenge could, and should, live. Our suite of interactive products includes apps, web apps and chatbots.']\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"App v Bot\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"We needed something scalable, engaging yet quick to deploy, so our chatbot product \", /*#__PURE__*/_jsx(Link, {\n        href: \"http://www.monterosa.co/fanbot/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"FanBot \"\n        })\n      }), \"seemed a perfect solution. Apps have their place with TV, we create many of them, but in this case we all wanted to try something light and new that might pioneer a new approach as a blueprint for the future. \\xa0\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DOne benefit of Facebook Messenger is that the learning curve is minimal; buttons, controls, typing, layout are familiar to most users. It's the most-used messaging app in Scandinavia, popular with all ages.\"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Retention as a key challenge\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Getting people going is always the hardest stage - so we wanted to create an easy-to-understand concept with a conversational game flow that would guide the user seamlessly from start to finish without instructions.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But the key challenge surrounding chatbots is their high drop-off rates, so we knew we needed to include mechanisms that would keep people engaging with the bot and playing the game both during and between the weekly episodes.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DOne component of our concept is the all-important Leaderboard, transforming what's already a shared viewing experience into a highly competitive one.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DAs well as fans answering various quiz questions to earn points, we knew we had to devise something else to keep them hooked. How could create more separation of leaderboard points, while giving super-fans a \u2018leg-up\u2019 the leaderboard, and reward them for their dedication to the show?\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"The Kicker\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DLuckily, we have our powerful interaction platform widely used by TV companies around the world. Studio lets us rapidly create ideas such as special, limited-lifespan bonus questions and boost codes that award users extra points.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DTo fuel anticipation, we built a feature that pushes out alerts and then rewards users who answer quickest with more points than those who take longer. A sliding scale points-weighting mechanism that keeps fans on their toes and the show front-of-mind throughout the week.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"A special code is revealed during each episode via TV graphics, rewarding loyal and keen-eyed fans with extra points\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Bonus Codes for Brands\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DThe broadcaster can also send out bonus codes which give fans additional points and other rewards. These are assets that could become sponsor-owned in future shows.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DStay tuned for more updates as the series continues. And if you fancy trying out your Norwegian language skills, \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.messenger.com/t/71gradernord\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"give the 71\\xb0N Bot a try!\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"how-do-you-make-a-successful-tv-show-chatbot\",\n  id: \"CQQp4TWyK\",\n  PZCoExxVU: \"71\\xb0N Bot for TV Norge is breaking new ground, powered by Monterosa\",\n  wPDh6zlWU: \"How do you make a successful TV show chatbot?\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"Yesterday Facebook announced major platform updates in Messenger, and a new Augmented Reality platform that both have great significance to media, entertainment and sports.\"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Camera Effects: making AR mainstream?\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"AR has been exciting for a long time, but there has only been one Pokemon Go - a transitory but seductive view of the future. Now, via a free Facebook tool called AR Studio (currently in closed beta), third parties will be able to create their own Camera Effects. Using a technique called SLAM, the new camera feature found in Facebook, Instagram, Messenger and WhatsApp will be able to detect surfaces and objects; allowing us to 'project' masks, animations, live sports scores, fantasy scores and other data into the virtual world. No headset or special glasses needed.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DInformation Overlays, virtual objects for gaming and enhancing real-world objects such as buildings.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"AR Studio is a 3D tool that will be familiar to users of Unity or Unreal. It supports standard sharing of ephemeral video segments within Stories, and integrates with Facebook Live. Support in the various apps will roll out over the coming months.\"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Open to developers and creatives\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DThere are AR toolkits out there already and some of this has been possible before. However, it wasn't built into the world's biggest social network(s), and it wasn't an open platform. Now it's both, and that's a game changer. Snapchat's new lenses will deliver very high quality mixed reality and no doubt provide further inspiration to Facebook much larger machine. Read Facebook's full blog post on the new AR features \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://developers.facebook.com/blog/post/2017/04/18/Introducing-Camera-Effects-Platform/\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"here\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsxs(\"h3\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Take-away: Facebook, if they succeed, will make Augmented Reality mainstream, and with it a host of new creative entertainment and sports possibilities\"\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Messenger Platform 2.0 - Fixing Discovery\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DBuilding on the growth of Messenger, now with \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"1.2 billion active users globally\"\n      }), \", a raft of new features focus on making the platform a better place for businesses of all kinds to engage with consumers.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The inclusion of a new 'Discover' section in Messenger should solve one of the major challenges with bots - how to discover them. It's basically the Bot Store. Facebook is serious about providing businesses with ways to transact with consumers.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There will also be a new Games tab, with turn-based games getting some focus, and also a new way to scan Facebook's variant on QR codes - with a much better looking visual icon and an app that most people already have, maybe there's life in that old idea yet.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Take-away: There is now a Bot Store, making it easier to get your bot used, and QR codes may have risen from the dead\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Group chat bots - turn groups of fans into customers\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"A welcome feature for many, bots can now provide input into any conversation using a feature called Chat Extensions. Basically you can bring people together around a task or shared experience - like watching sports or booking tickets, or competing in a game. Or, as we think, doing more than one of those things at a time.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Whats exciting about this is converging entertainment and commerce. Play and interact together, then buy. For those who want to convert passionate fans into customers, to sell tickets for example, we believe this offers a new opportunity to develop both communities and sales.\"\n    }), /*#__PURE__*/_jsxs(\"h3\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Take-away: group chat is good for businesses that want to make collective purchasing more seamless\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200D\"\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"facebook-takes-augmented-reality-mainstream-and-doubles-down-on-messenger-bots\",\n  id: \"yRrZB85eI\",\n  PZCoExxVU: \"And what this means for audience engagement\",\n  wPDh6zlWU: \"Facebook takes Augmented Reality mainstream and doubles down on Messenger Bots\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"From engagement to affinity - \\xa0do we need to stop worrying about views and likes?\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"We all want to be liked, right? Nowhere is this more true than on social media.\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DThe rules of marketing have been almost entirely re-written in the past decade, and social or content is a massive focus of budget, time and energy for brands wanting to engage key audiences around sport and entertainment properties. Not long ago a few hundred, thousand or better still tens of thousands of, \u2018likes\u2019 of a Facebook post, Instagram image or Tweet had everyone in a marketing team congratulating themselves for a job well done. Not only had all of these people seen the hilarious/incredible/groundbreaking 140 characters, story, video or picture, but they had taken the time and liked it too! These are still positive barometers for how consumers feel about what brands create, but should we stop there or use this engagement to go further?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DWe believe that the world has moved on and what we can now do with this attention has evolved dramatically..\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Reality has hit; all this effort and expense channeled into creating fabulous online content, but for what? Other than the rare (and probably unplanned) gem that goes truly viral \u2013 where is the value in a \u2018view\u2019 or a \u2018like\u2019 to a brand? \\xa0What if that briefest moment of their day is precisely how long that potential customer has spent thinking about, or engaging with, you?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"And that\u2019s what smart brands are looking for now \u2013 engagement and interaction. A meaningful relationship or affinity with their audience that adds genuine value and provides a measurable return on investment.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"While the definition of \u2018fan engagement\u2019 may be unclear, \u2018fan interaction\u2019 is clear, definitive and measurably valuable. It\u2019s what we do at Monterosa every day. The best digital fan interaction products provide experiences where repeated interactions can be created, linking a fan with his or her passion point and a brand. They look to create a valuable exchange, where a fan is able to benefit from digital interaction, putting them into a state of mind to greater appreciate a brand and its products. Be it giving fans a voice by voting on big moments or in key sporting tournaments, or playing an addictive game - competing alongside millions of other fans.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Fan interaction and ultimately getting into the palms of new audiences is vitally important for sports rightsholders, brands and entertainment organisations. Once we capture their attention, we take them on a journey leading to greater affinity, loyalty and conversion to sign-up or buy. Whether educating fans about a new sport, re-engaging a lapsed fan, or turning an event follower into a fanatic, it\u2019s all about focussing on the interactions that deliver the best, most valuable experiences.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"You see I don\u2019t just want you to like me. I want us to be friends.\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"em\", {\n        children: \"This article first appeared on \"\n      }), /*#__PURE__*/_jsx(Link, {\n        href: \"http://digitalsport.co/from-engagement-to-affinity-do-we-need-to-stop-worrying-about-views-and-likes\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: /*#__PURE__*/_jsx(\"em\", {\n            children: \"DigitalSport.co\"\n          })\n        })\n      })]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"from-engagement-to-affinity-do-we-need-to-stop-worrying-about-views-and-likes\",\n  id: \"pJ8UCnGog\",\n  PZCoExxVU: \"A guide for smart brands looking to build a deeper connection with their audience\",\n  wPDh6zlWU: \"From engagement to affinity - do we need to stop worrying about views and likes?\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"Fan engagement is a tricky business. Audiences are bombarded with content options day in day out, on every device. Finding new ways to grab attention is a never-ending challenge.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DThe last seven days just broke our record for the most live TV events delivered in the most countries around the world. While tech journalists may have moved onto VR, mobile interaction with TV has gone mainstream.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"\u200DFremantle\u2019s \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Norwegian Idol \"\n      }), \"launched last night on Norway\u2019s leading commercial channel TV 2 and introduced free real-time voting for the first time. A significant portion of the Norwegian population picked up their smartphones to vote last night, boosting traffic to TV 2\u2019s website, driving social buzz and national attention.\"]\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,rvKIcJPFGdRzres3AGyGWsquWC4.jpg\",\n      \"data-framer-height\": \"530\",\n      \"data-framer-width\": \"750\",\n      height: \"265\",\n      src: new URL(\"https://framerusercontent.com/images/rvKIcJPFGdRzres3AGyGWsquWC4.jpg\").href,\n      style: {\n        aspectRatio: \"750 / 530\"\n      },\n      width: \"375\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Channel 4 and All3Media\u2019s controversial \", /*#__PURE__*/_jsx(Link, {\n        href: \"http://www.channel4.com/programmes/the-great-british-sex-survey\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Great British Sex Survey\"\n          })\n        })\n      }), \" special asked the public to take a personality test that assesses their sexual preferences and Kinky factor. They get a personalised sex score-card to share socially (or keep private, depending on how you feel about sharing your perversions). Apparently I\u2019m Adventurous.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"In France, Air Productions\u2019 \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Tout Le Monde Joue\"\n      }), \" returned with impressive audiences playing-along with the \u201CTest The Nation\u201D style gameshow on public broadcaster France 2. This time around, History was the theme and the native iOS and Android app performed flawlessly.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Also in France on commercial channel TF1, \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"The Bachelor\"\n      }), \" came back for its sixth season this week with a live \u201CLove\u2019o\u2019meter\u201D challenge for super fans allowing them to rate the contestants and share their choices on social networks.\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"In Chile with our partner\", /*#__PURE__*/_jsx(Link, {\n        href: \"http://funx.com/\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \" FunX \"\n        })\n      }), \"we power voting and live ratings for \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Bailando\"\n      }), \" the hit dance format, drawing large spikes of usage and the fourth time we\u2019ve achieved the top spot on the App Store and Google Play.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"So what\u2019s driving this growth?\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Fans\"\n          }), \". The most engaged, the biggest advocates for a show, always want to get closer to the characters and stories, and to express their passion for the entertainment they love. SMS is dead. Focussing on a single platform like Twitter or Facebook alone is not enough. Almost nobody watches TV now without at some stage using their smartphone or tablet. Mobile apps, web and social experiences are easily accessible.\", /*#__PURE__*/_jsx(\"br\", {}), \"\u200D\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Technical Trust. \"\n          }), \"Technically, live interactivity used to be risky. With \", /*#__PURE__*/_jsx(Link, {\n            href: {\n              webPageId: \"GHOqJYeco\"\n            },\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: /*#__PURE__*/_jsx(\"strong\", {\n                children: \"Monterosa / Interaction Cloud\u2122\"\n              })\n            })\n          }), \" we\u2019ve delivered millions of hours of immersive attention with zero failures and achieved the trust of broadcasters and producers. That encourages more creativity. We\u2019re also getting.\", /*#__PURE__*/_jsx(\"br\", {}), \"\u200D\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Ease of delivery in-house. \"\n          }), \"With the tools available it\u2019s now possible to setup and configure interactivity rather than \u201Cbuild\u201D it. This means broadcasters can deploy a platform for a whole year of shows rather than invest heavily in just one. Applying some custom HTML is easy. Controlling the experience is easy. Even using APIs to build custom solutions in-house is now an option for broadcasters.\", /*#__PURE__*/_jsx(\"br\", {}), \"\u200D\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Data. \"\n          }), \"Interactivity is an extremely effective driver of owned or first-party data. i.e. data that broadcasters can use to benefit the core business and to improve targeting. There are very few ways to quickly acquire 500,000 new users to a CRM, with visibility of gender, age and preferential data.\", /*#__PURE__*/_jsx(\"br\", {}), \"\u200D\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Brands\"\n          }), \". All major advertisers are investing in mobile. Soon there will be no sponsorship or airtime deals that don\u2019t have a major mobile component. With ad blocking on the rise, broadcasters that can\u2019t offer compelling, innovative ways to connect with mobile audiences, will suffer.\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Some data and trends\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"start\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Conversation rates of 5\u201315% from TV audience are now normal, with some big successes reaching beyond 20% of the TV audience\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"The male/female split tends to mirror the show itself, normally approaching 50/50\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Free mobile experiences attract younger audiences\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Android use is growing globally\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Tablet use is down, presumably with the advent of larger smartphones\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Use of HTML5 apps through mobile web is popular and convenient, particularly for voting\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"For big shows, fans are more than happy to download native apps with no significant barrier presented\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [\"Interactive ideas in TV shows increase the buzz on social networks, even if the experience takes place in an app\", /*#__PURE__*/_jsx(\"br\", {}), \"\u200D\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"What next?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With audience and advertiser demand established, broadcasters must now focus on adoption of consistent technology, formats for brands, and creative execution of format ideas that work on all platforms, 24/7. Only by combining all three pillars, can traditional media businesses reap the benefits of new mobile-centric behaviours.\"\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"a-record-breaking-week-of-tv-interactivity\",\n  id: \"EYkkmLEeX\",\n  PZCoExxVU: \"From Norwegian Idol to The Bachelor, Monterosa's interactive Experiences are delivering results around the globe\",\n  wPDh6zlWU: \"A record-breaking week of TV interactivity\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"Fan engagement is a term much discussed but little understood. An increasing array of apps, games, streaming and social network propositions are vying for fans\u2019 attention. That attention is limited; although we spend more time consuming media than we do sleeping, there are limits.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"So how can rightsholders, broadcasters and sponsors make sense of it all and make sure they hit the right note with fans to cut through the noise?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In such a fast moving space, the answers will change annually if not faster. In 2017 the key will be good timing, contextual relevance and personalisation.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Prophecies on the future of fan engagement often suggest there might be a singular method of consumption such as VR or AR. But the real answer will be a diverse mix that depends on the demographic and psychographic profile of the fan, the type of sport, the fan\u2019s location and the time of day. The same fan behaves differently in the stadium, in front of the TV and on their daily commute.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As fans we have always benefitted from social currency generated by our shared passion. Today that currency has never been more temporal. Victories, athlete stories and controversies on and off the pitch, now gain instant traction.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As the still-dominant platform for watching live sports, TV or streaming is the jumping off point. Moments are then propelled via social networks (Facebook, Instagram , Twitter, Snapchat primarily), and instant messaging such as WhatsApp and Facebook Messenger.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When Alistair Brownlee helped his brother over the line last month, a social media viral hit emerged in less than a day, TV footage of a triathlon gaining more views than TV itself.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But then, almost as fast as everyone was talking about one moment, attention shifts to the next. Even the biggest sporting moments have a relatively short half-life.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There is no singular medium or digital solution for fans, because they use many devices and apps, often at the same time as TV. Despite that, there is one universal fact \u2013 fans are hungry and impatient. They need to be entertained, educated, and amused in the moment.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"While traditional TV isn\u2019t going anywhere for the time being, apps, social and messaging channels have the advantage of personalisation. An app can send push notifications tailored to your team, a Messaging Bot can speak to you as if it\u2019s your friend. A fantasy game can let you compete with your own friends.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"HSBC World Rugby Sevens: Live Multi-screen Fantasy\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Engaging fans on multiple screens simultaneously is a challenging approach that can be particularly rewarding when executed well. HSBC and World Rugby Sevens, for instance, worked with us to speak to a new generation of Sevens fans, to enhance the global TV broadcast and to build a Sevens CRM database.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We created a new breed of live fantasy which attracted fans from 140 countries in 2015-16.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The \u201CRugby7Stars\u201D game engages fans both between events and while they\u2019re watching live on TV, solving a key problem with traditional fantasy: lack of engagement between events. In the game we created, Sevens fans are given the opportunity to build their fantasy squad between events 24/7 by opening card packs of players from each country, then competing head to head with other fans around the world to steal players.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DDuring the live broadcast, live TV graphics on the world feed feature leaderboards of fantasy players, with commentators calling out fan names making them part of the coverage.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Interaction with live TV or streaming is no longer a gimmick. Although forcing fans to interact during the most exciting moments is an unwelcome distraction, allowing them to make live substitutions in down-moments is a very successful technique.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"How to maximise business value from engaging fans?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"It\u2019s essential to be clear about what you\u2019re trying to achieve. Educating new fans, communicating with younger ones, building a database for ticket marketing are all legitimate goals but they can lead to very different approaches.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"em\", {\n        children: \"MLB\u2019s Statcast uses live tracking data to tell new stories and create a new sponsored product\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200DIt goes without saying that if you aren\u2019t making something significantly better than it was before, your idea won\u2019t last very long. Just look at Major League Baseball\u2019s new StatCast as a product that provides value for fans through new real-time stats and stories based on live player and ball tracking data. It's truly groundbreaking using new types of tracking data never seen before.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"\u200DValue for Rightsholder & Sponsor\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"What we create has the potential to add value for the rightsholder and sponsors, a capability that can be monetised through specific sponsorship from a brand looking to associate with smart data, in MLB\u2019s case that is Amazon Web Services.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We also provided Carlsberg and UEFA with a new take on both Man of The Match and Goal of The Tournament for Euro 2016. The two \u2018sole & exclusive\u2019 rights formed part of Carlsberg\u2019s partnership and the brand wanted to activate fans while fulfilling its promise of \u201Cdoing it better for fans\u201D.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As such, they could simultaneously vote on all platforms including UEFA app, Carlsberg\u2019s football hub, Twitter and Facebook. The experience included video, social buzz, ambassador commentary and personalised meme sharing. For the first time, the brand was able to use goal footage on social media to promote the vote. Delivering an impressive 2 million users and 9 minutes average dwell time, it proved how doing things differently drives attention and brand exposure.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"The Value of Data\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Last but not least, sensitively collected data is a both a by-product and for some, the most valuable output of interaction. In Norway with broadcaster TV 2, Monterosa activates fans of a sports reality competition show \u201CBest of the Best\u201D, with a prediction game that drives location-qualified test drive requests for sponsor Renault. Location-qualified leads carry great value to car brands.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"em\", {\n        children: \"For our client TF1, one of France\u2019s official broadcasters of Euro 2016, \"\n      }), /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"GHOqJYeco\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: /*#__PURE__*/_jsx(\"em\", {\n            children: /*#__PURE__*/_jsx(\"strong\", {\n              children: \"Monterosa / Interaction Cloud\u2122\"\n            })\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"em\", {\n        children: \" powers a live overlay panel featuring line-ups, live stats and audience reactions.\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Forward-looking broadcasters like the UK's Channel 4 recognise that building a registered database of profiled users helps drive premiums on targeted ads and help to target marketing by age, location and interests.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Maximising Value: Five Takeaways\"\n      })\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"start\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Do something different or better\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Pick your moment to motivate action\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Request sign-up, purchase or share at the least interruptive time\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Personalise the experience wherever possible\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Avoid pinning a strategy to a single platform or social network\"\n        })\n      })]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"context-timing-and-personalisation-are-key-to-maximising-fan-engagement\",\n  id: \"pdLNlRBUh\",\n  PZCoExxVU: \"How rightsholders and sponsors can connect with fans to cut through the noise\",\n  wPDh6zlWU: \"Context, timing and personalisation are key to maximising fan engagement\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Team Monterosa are having a busy weekend of live sport interactivity across horse racing, rugby and cycling. We're powering a growing number of real-time interactive products that add to the fan experience and help both brands and rights-holders maximise the opportunities in participation and audience data. Here are three live examples, all powered by \", /*#__PURE__*/_jsx(Link, {\n        href: \"/interaction-cloud\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: /*#__PURE__*/_jsx(\"strong\", {\n            children: \"Monterosa / Interaction Cloud\u2122\"\n          })\n        })\n      }), \" and feeding mobile, social content and live TV graphics.\"]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"1. Horse Racing & Live Tracking\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://monterosa-mainsite.squarespace.com/horse-tracker\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Horse Tracker\"\n        })\n      }), \" is busy helping Channel 4 audiences track their horses, using wearable tracking technology and Studio to sync live maps and speed/position data.\"]\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,RIZBtCgYuvZxM2mUhrFZB9P4e4.jpg\",\n      \"data-framer-height\": \"333\",\n      \"data-framer-width\": \"500\",\n      height: \"166\",\n      src: new URL(\"https://framerusercontent.com/images/RIZBtCgYuvZxM2mUhrFZB9P4e4.jpg\").href,\n      style: {\n        aspectRatio: \"500 / 333\"\n      },\n      width: \"250\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"2. Live Fantasy Gaming\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Our new Fantasy Live app is powering the official World \", /*#__PURE__*/_jsx(Link, {\n        href: \"http://rugby7stars.com/\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Rugby 7s fantasy\"\n        })\n      }), \" in Hong Kong. Unlike most fantasy games, you can substitute your players live while watching in stadium or in the living room.\"]\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,FCyRNFghmBRg1vHy1Ikj6wu9Bzc.jpg\",\n      \"data-framer-height\": \"515\",\n      \"data-framer-width\": \"500\",\n      height: \"257\",\n      src: new URL(\"https://framerusercontent.com/images/FCyRNFghmBRg1vHy1Ikj6wu9Bzc.jpg\").href,\n      style: {\n        aspectRatio: \"500 / 515\"\n      },\n      width: \"250\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"3. Cycling Predictions\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Lightweight interactivity is powering TV 2's cycling coverage, engaging fans with real-time predictions for fuel sponsor Uno. 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We\u2019re thrilled to share the launch of a really exciting new feature in our Fan Hub product - Score Predictor, available within Monterosa interactive streaming solutions or as a standalone feature.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Our new \", /*#__PURE__*/_jsx(\"em\", {\n        children: /*#__PURE__*/_jsx(\"strong\", {\n          children: \"Score Predictor\"\n        })\n      }), \" is an interactive \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"Element\"\n      }), \" available for all sports with two teams or players and A:B style scoring. Designed to sit inside streaming or second screen environments, it makes the fan experience more engaging and sticky than ever. 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Creators log into \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://products.monterosa.co/mic/core-concepts/timeline\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Studio\"\n        })\n      }), \" and setup predictions in seconds. Like all content, it can also be automated via the \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://products.monterosa.co/mic/control-api-v2/overview\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Control API\"\n        })\n      }), \", making it possible to scale predictions across hundreds or thousands of games automatically.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"If you want to see how it works behind the scenes via Studio, \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://blog.monterosa.co/contact\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"get in touch\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Score Predictor - simple, real-time and rewarding\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As the buzz of the game builds, fans famously weigh up the probabilities and share their score predictions with each other. Now they can do that from right within the streaming or second screen experience.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"With the platform's flexibility around timing, it's easy to setup the prediction to close just before the start of the game.\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"\u200D\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Social feedback in real-time\"\n      }), \" - unlike other ways to predict, with our new Predictor, you get to see what other people are predicting too. e.g. \u201C24% of fans predicted that score\u201D. Once they\u2019ve made their prediction, score charts come alive and adjust in real-time.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Place a bet on your prediction\"\n      }), \" - you can also add betting odds and click-through, helping to activate partnerships and giving fans an easy way to place bets on their selections.\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Enter a competition with your score prediction\"\n      }), \" - there is also an inline competition entry, where fans who guess the correct score can be entered into a sweepstake.\u200D\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"In our early tests with partner Liverpool Football Club we\u2019ve seen massive levels of interaction as fans explore what others think. To see the Score Predictor in action, head over to the \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://matchcentre.liverpoolfc.com/#/\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Liverpool FC Match Centre\"\n        })\n      }), \", or check it out in the \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://zappn.tv/\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Zappn OTT\"\n        })\n      }), \" app.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"And to make it all worthwhile, correct predictions can be setup to add points in a secure manner to fans' point score, appearing on the optional leaderboard.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://blog.monterosa.co/contact\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Get in touch\"\n        })\n      }), \" to find out more\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"making-sports-predictions-more-valuable-the-all-new-score-predictor\",\n  id: \"MkYavyNyN\",\n  PZCoExxVU: \"Let your fans test their knowledge and guess the outcome of a game\",\n  wPDh6zlWU: \"Making sports predictions more valuable: the all-new Score Predictor\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Collaboration is a big part of how your creative teams work within \", /*#__PURE__*/_jsx(Link, {\n        href: \"/interaction-cloud\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Studio\"\n        })\n      }), \". We\u2019ve now made an exciting improvement to make their experience better by increasing visibility and accountability.\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"Meet the new Activity Log\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Have you ever logged in and found your changes overwritten? Have you been unable to determine if your changes have failed to save or someone else has applied their changes on top of yours?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Activity Log makes those questions easier to answer. 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These can vary from the colour field, text field, order of items, uploaded images and more. Each change is supported by a timestamp and has the author's name against it.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"start\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsxs(\"strong\", {\n            children: [\"Track progress of your projects\", /*#__PURE__*/_jsx(\"br\", {})]\n          }), /*#__PURE__*/_jsx(Link, {\n            href: \"/interaction-cloud\",\n            openInNewTab: false,\n            smoothScroll: false,\n            children: /*#__PURE__*/_jsx(\"a\", {\n              children: /*#__PURE__*/_jsx(\"strong\", {\n                children: \"Monterosa / Interaction Cloud\u2122 \"\n              })\n            })\n          }), \"Activity Log shows details of changes made in Studio App Setup, time and author of the change. When multiple team members collaborate in the same space (App Setup) and would like to see what changes are made, by whom and when, Activity Log makes it easy to track progress.\", /*#__PURE__*/_jsx(\"br\", {}), \"\u200D\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsxs(\"strong\", {\n            children: [\"Assist in troubleshooting\", /*#__PURE__*/_jsx(\"br\", {})]\n          }), \"In case of misconfiguration resulting in issues with end-user app/experience - the tool assists in investigating the problem.\", /*#__PURE__*/_jsx(\"br\", {}), \"\u200D\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsxs(\"strong\", {\n            children: [\"Rollback changes and edits\", /*#__PURE__*/_jsx(\"br\", {})]\n          }), \"When a team member needs to roll back changes made and can see a history of previous ones.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n            className: \"trailing-break\"\n          })]\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://get.monterosa.co/learn-more-subscribe\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Subscribe to our newsletter\"\n        })\n      }), \" to learn about exciting new features as soon as they\u2019re released.\"]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"activity-log-making-collaboration-better\",\n  id: \"P0WWj92UY\",\n  PZCoExxVU: \"No more confusion over changes made, with improved visibility in Studio\",\n  wPDh6zlWU: \"Activity Log: Making collaboration better\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"Netflix just announced a shop! 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The concept has now been adopted across the broadcaster\u2019s other IP including the daily show This Morning.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But does Netflix\u2019s new foray into eCommerce represent a shift in gear that\u2019s relevant to the wider entertainment world? We think it might.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Today the line between entertainment and eCommerce is increasingly blurred. \", /*#__PURE__*/_jsx(Link, {\n        href: \"http://pinduoduo/\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Asia-centric streaming apps like Pinduoduo\"\n        })\n      }), \" have reinvented the TV shopping channel on your phone. While that behaviour has yet to really catch fire in the west, the long-standing assumption is that buying what you see on TV or streaming video will become second nature. That actually hasn\u2019t happened as quickly as anticipated, but Netflix is a big enough brand that they might just change mass behaviour.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For organisations scrambling for new revenue, carefully curated products available to buy instantly and seamlessly might just be a permanent part of the picture.\"\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"netflix-shop-a-new-revenue-stream-or-a-fan-engagement-gimmick\",\n  IaBNdlVPs: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/OTSoshO7jfrll1hho5zyLQD3dE.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/OTSoshO7jfrll1hho5zyLQD3dE.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/OTSoshO7jfrll1hho5zyLQD3dE.jpg\").href} 599w`\n  },\n  id: \"iOonkm6p4\",\n  PZCoExxVU: \"Blending ecommerce with interactivity\",\n  wPDh6zlWU: \"Netflix Shop, a new revenue stream or a fan engagement gimmick?\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"h1\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Live Commerce: Where shopping meets streaming\"\n      }), \"\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Many American and European marketers are just learning about live commerce. 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Live commerce invites users to not only watch live content but interact with the brand rep or influencer, asking questions and receiving specific advice. And the immediacy of live streaming creates a sense of intimacy and interactive experience that can propel sales. Live commerce provides a more engaging and frictionless shopping experience, making it easier and more compelling to buy.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"But beyond its selling power, live commerce also offers brands access to valuable first-party data that can be used for retargeting and retention. This, however, is contingent upon brands building live commerce into their digital properties. More on that later.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Live commerce can also serve as a vital part of an omnichannel retail strategy. But it\u2019s important to note that the benefits of live commerce are not exclusive to retailers. Technology brands like \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/news/three-live-using-monterosa-to-power-customer-engagement-and-ecommerce\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Three are using it to drive engagement and answer product-related questions\"\n        })\n      }), \". And because Three hasn\u2019t gated the experience behind a sign-up, anyone who visits Three\u2019s website has the opportunity to engage.\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,bwB2EbGiw17HwfQejW77sgeRZMY.png\",\n      \"data-framer-height\": \"1343\",\n      \"data-framer-width\": \"2520\",\n      height: \"671\",\n      src: new URL(\"https://framerusercontent.com/images/bwB2EbGiw17HwfQejW77sgeRZMY.png\").href,\n      style: {\n        aspectRatio: \"2520 / 1343\"\n      },\n      width: \"1260\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Engaged audiences\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"This will probably come as no surprise, but the majority of live-streaming viewers are Gen Z and millennials, the latter of whom \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.forbes.com/sites/richardkestenbaum/2017/06/14/this-is-how-millennials-shop/#1903e01c244c\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"spends $600 billion annually\"\n        })\n      }), \". Young consumers are strongly influenced by social media content creators and are coming to prefer purchasing through live-streaming programs. But live-stream shoppers can also skew more senior, as seen with Three\u2019s open-to-all interactive service platform and more and more heritage brands (particularly in beauty) stepping into the virtual space.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"These customers want\u2014 and get\u2014 a personalised experience through their phone. They can ask questions about the product, and have a guided experience through a brand\u2019s product offering. This can appeal to shoppers of all ages and backgrounds.\"\n    }), /*#__PURE__*/_jsxs(\"h1\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Live commerce platforms\"\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Many social media platforms have incorporated live commerce into their streaming capabilities. Instagram introduced \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://business.instagram.com/shopping\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Live Shopping\"\n        })\n      }), \" last year, and Facebook is slowly rolling out \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://about.fb.com/news/2020/05/introducing-facebook-shops/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Facebook Shops\"\n        })\n      }), \". \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://advertising.amazon.com/solutions/products/amazon-live?tag=googhydr-20&hvadid=489020410716&hvpos=&hvexid=&hvnetw=g&hvrand=9071041266748294854&hvpone=&hvptwo=&hvqmt=b&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031248&hvtargid=kwd-335830403465&ref=pd_sl_70q23bzyry_b_sspa_ggl_d_us_ct_489020410716\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Amazon Live\"\n        })\n      }), \" and YouTube also offer select businesses live commerce capabilities.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The risk here is that, like with any data shared on a social platform, you don\u2019t own it. And while having a massive number of viewers on your live stream can be exciting, if you can\u2019t convert viewers into paying customers, you can\u2019t know who they are or how to retarget them again. For a truly customised and seamless experience, brands are coming to find that it makes the most sense to build live commerce into their existing digital properties.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Monterosa\u2019s Interaction Cloud can deploy quickly, at scale, and embed layers of interactivity like Polls, Q&A, Quiz, and Shoppable elements within the live streaming experience creating a \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/experiences/live-commerce\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Live Commerce solution\"\n        })\n      }), \". The goal of a live commerce experience is to sell. But it would be short-sighted to see sales as the only benefit. Live commerce also creates an opportunity to make direct communication between a visitor and your brand. Using Monterosa\u2019s interactive layers for polls, Q&A and quizzes allows you to get to know your target audience better so you can personalise their experience. This is a way to deliver a quick, scalable and easy-to-deploy experience that looks consistent with your brand.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Many of our clients have adopted our Interaction Cloud because they can embed the experience into their websites or apps and control the quality of the experience\u2014 and own the data the experience generates. This is a huge value-add.\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Live commerce: Making a live stream a revenue stream\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Analysts say it\u2019s only a matter of time before live commerce dominates the sales landscape. Whether you use an existing social media platform or build it into your digital properties, live commerce can be the shortest distance between a viewer and a purchase.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Live commerce not only generates engagement and sales, but when built into your website or mobile app, can offer valuable first-party data to generate meaningful, long-term growth.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"em\", {\n        children: \"Want to see what Monterosa can build for you? \"\n      }), /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/contact\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: /*#__PURE__*/_jsx(\"em\", {\n            children: \"Get in touch\"\n          })\n        })\n      }), /*#__PURE__*/_jsx(\"em\", {\n        children: \", and let\u2019s talk about how embedding live commerce in your digital properties can transform your business.\"\n      })]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"live-commerce-for-d2c-brands-the-shortest-distance-between-engagement-and-sales\",\n  IaBNdlVPs: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/ge0zHeTFomHjyXCvvwKoPN87fQ.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/ge0zHeTFomHjyXCvvwKoPN87fQ.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/ge0zHeTFomHjyXCvvwKoPN87fQ.jpg\").href} 800w`\n  },\n  id: \"FtQbSF_V6\",\n  PZCoExxVU: \"The best buying journey a user can get\",\n  wPDh6zlWU: \"Live Commerce for D2C brands: The shortest distance between engagement and sales\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Sports organisations are tapping into the power of gamified experiences to drive retention and conversions within their fan engagement campaigns. While gamification can \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.huffpost.com/entry/how-salesforce-and-deloit_b_3539563?guccounter=1\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"improve retention across industries\"\n        })\n      }), \", brands with direct-to-consumer (D2C) business models have the most to gain.\\xa0\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Here\u2019s why.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Sports organisations can benefit significantly from gamified experiences, driving revenue with subscriptions, merchandise sales, ticketing, sign-ups and other conversions. In most cases, the most significant value is derived from data, powering direct marketing, feeding personalisation with interests and preferences, and generating actionable insights.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"To be clear: gamification doesn\u2019t mean creating in-app games for users to play. When we talk about \u201Cgamifying\u201D an experience, we\u2019re referring to using techniques that lead users through standard experiences in ways that feel like a game. Gamifying an experience means making a task fun, giving it a sense of purpose, and making the experience seamless\u2014 where every element feels dynamic and purposeful.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"There are four primary ways that \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://playbook.monterosa.co/driving-conversions-with-fan-engagement-experiences\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"sports organisations implement these strategies to drive fan engagement.\"\n        })\n      }), \" Let\u2019s dive in.\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"1. Official sports teams apps\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"When users download and first open a team\u2019s app, they are often encouraged to register or sign up to access exclusive content and games. This is a \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://playbook.monterosa.co/5-fan-engagement-ideas-to-drive-first-party-data\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"highly effective mechanism to capture first-party data\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"By placing \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/experiences/gamification\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"gamified elements across the app\"\n        })\n      }), \", sports organisations can also capture data points that identify behavioural traits. For instance, using exclusive match imagery and video replay content with interactive layers\u2014 like a poll or a quiz\u2014 can help brands gain behavioural insight from users, such as their affinity with a specific player. Brands can then use this to personalise content the user sees from then on, and offer them products they\u2019re likely to purchase.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Using moderated chat and community involvement is another tried-and-tested way to increase user retention and obtain voluntary first-party data from users. Chelsea FC does this very well. They had over 70,000 virtual attendees for a recent league match via the official \u2018Chelsea 5th Stand' app.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Another (non-football) example is \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/news/goodwood-partners-with-monterosa-to-make-speedweek-2020-the-most-interactive-motorsport-event-ever\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Goodwood with its SpeedWeek event.\"\n        })\n      }), \" They used gamification mechanisms to reward users for making predictions, proving their knowledge and offering opinions.\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"2. Fantasy Leagues\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Fantasy games bring fans together to invest time, money and passion in a fan-to-fan competitive tournament. They drive interest in the sport beyond a single team while attracting passionate, loyal usage, including app downloads and continuous engagement.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For instance, Fantasy Premier League, first launched in 2002, connects over 7 million players worldwide every season.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: 'By assuming the role of \"manager\", fans can buy and sell players, collect points for goals, assists, saves, and other actions on the pitch. This can generate highly-talkable topics, sharable achievements and, of course, the all-important \u201CLeague Invite\u201D that drives viral adoption.'\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Fantasy leagues are a powerful gamified experience to drive high engagement amongst new and existing fans. Sports games, in general, are a vehicle for promoting the sport into growth markets. Over \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://scroll.in/field/972872/how-fantasy-premier-league-has-become-an-integral-part-of-the-english-football-experience-in-india\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"two hundred thousand people\"\n        })\n      }), \" are playing in India, a highly competitive market for the sport.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The registration step, often seen as a barrier to entry, is welcomed by players who respect the need to store their scores and keep them updated. The game is also a direct funnel into merchandise, creating personalised, dynamic click-through to individual club shops.\"\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"3. eSports\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"One of the most prominent gamification examples in the sports industry is eSports (or electronic sports): a competitive gamified experience where fans play against each other, usually in front of a spectator audience like traditional sports. Competitors from various eSports leagues or teams face off in the same games popular with at-home gamers: Fortnite, League of Legends, Counter-Strike, Call of Duty, Overwatch and Madden NFL, to name a few. eSports create a competition with points and prizes to be won, leaderboards and reward cycles, keeping users engaged and hungry for more.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This type of gamified experience is a powerful tool for reaching a global fan base. Many sports teams have their own branded and well-funded esports teams; some official leagues have their official eSports leagues. During the pandemic lockdown, this mechanism proved valuable in building fan engagement before, during and after an event.\u200D\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The French LFP, for example, was the first major domestic football league organiser to create and run its in-house virtual league when, in 2016, it partnered with EA and its FIFA title to launch e-Ligue 1. They've since had over 100,000 players represent their teams virtually, including real-life professional footballers, together with over 129,000 games played and 32,000+ engaged social media followers. This has led to regular news and media coverage, increasing their relationship with sponsors, including EA. It has been a real success in extending reach and knowledge about their fan-base, \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.ligue1.com/Articles/NEWS/2020/09/21/mathieu-ficot-named-deputy-ceo-of-the-lfp\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"according to LFP Media Director Mathieu Ficot\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"4. Sports Betting\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Many sporting organisations harness the sports betting industry to increase awareness of their brand and drive sponsorship. Betting businesses themselves use gamified bets to attract and interest new users. With prediction bets, or \u201Cwhat will happen at X time\u201D-type bets, sports fans who feel they have an added skill advantage are enticed to engage with their betting product and, in turn, spend even more time following the team(s) in question to learn more about their brand.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There you have it!\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Four ways gamification can enhance fan engagement. Ultimately, it will depend on the specific audience and business outcome you want to drive. Still, gamification is and will continue to be a mechanism to increase engagement with a larger audience before, during and after match day.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"em\", {\n        children: \"Want to see how Monterosa can help you integrate gamification into your fan experience to drive revenue and engagement? \"\n      }), /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.monterosa.co/experiences/gamification\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: /*#__PURE__*/_jsx(\"em\", {\n            children: \"Let\u2019s talk.\"\n          })\n        })\n      })]\n    })]\n  }),\n  BZ7gVgqQF: \"\",\n  d_5CXD9wJ: \"four-ways-gamification-is-driving-profitable-fan-engagement-in-sports\",\n  id: \"GH7WE5iuK\",\n  PZCoExxVU: \"Build community, loyalty and conversion with competitive behaviours, in sport fan engagement\",\n  wPDh6zlWU: \"Four ways gamification is driving profitable fan engagement in sports\"\n}, {\n  b_e3PTUQU: \"\",\n  BPaejlCKc: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"You\u2019ve almost certainly heard about \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.nytimes.com/2021/02/20/at-home/clubhouse-app-explainer.html\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Clubhouse\"\n        })\n      }), \". In less than a year, the audio chat room social media platform has grown from 1,500 users (May 2020) and a $100m valuation to 10 million users (February 2021) and a $1bn valuation, solidifying its Unicorn status. Whatever you think of today\u2019s VC valuations, Clubhouse is on a roll.\u200D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For those of you old enough to get this reference, Clubhouse is like amateur ham radio. For everyone else, it\u2019s essentially a live podcast with curated, two-way interaction. The premise is, \u201CInteresting people talking about interesting things\u201D. Clubhouse launched with an air of exclusivity\u2014 users need to be invited to the app, and the conversations happen live with no recording and no playback. This generates an ephemeral element that adds to the allure. Controversially, it\u2019s only available on iOS\u2014 so far.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Clubhouse users increased 500% from January to February 2021, and those numbers should keep climbing. Demand for membership is now so intense that a market for invitations to the app has sprung up on platforms like Reddit, eBay and Craigslist.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For the cynics among us, resisting the urge to label Clubhouse a passing trend or \u201Cjust another social media platform\u201D can illuminate the model\u2019s possibilities. And new audio formats have the potential to pioneer consumption behaviour, just like Stories have done.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"If you\u2019re an entertainment brand or sports team and have your own app, could Clubhouse be signalling a new way to engage with audiences via audio? Possibly.\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Establishing a \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.socialmediaexaminer.com/clubhouse-app-for-business-what-marketers-need-to-know/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"brand presence on Clubhouse\"\n        })\n      }), \" is pretty straightforward, and for many, the temptation will be to jump in as quickly as possible. But with Clubhouse\u2019s cult-like following, brands will need to be sensitive to the context and add value, with a tonality and purpose that feels native to the environment.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Building your own audio chatroom experience within your app could have more measurable business positives: extended engagement, loyalty rates and sign-ups. Twitter, for example, has moved quickly and is \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.theverge.com/2020/12/17/22187490/twitter-spaces-test-voice-chat-rooms\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"testing a similar feature\"\n        })\n      }), \" called \u201CSpaces\u201D. Most other major social media players have similar versions up their sleeves. By building your own interactive audio experience, could you create a new type of fan forum that drives even further fan engagement? What about monetising it with partnerships or merchandise sales?\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"But if you\u2019ve thought this through, you\u2019ll have hit \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.buzzfeednews.com/article/laurenstrapagiel/the-new-york-times-is-abandoning-its-cooking-facebook-group\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"the same problem faced by forums, comments and chatrooms for decades: Moderation.\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"h1\", {\n      children: [\"\u200D\", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"The elephant in the room: Moderation\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For high profile properties, the risks associated with free-flowing public communication are concerning. Social networks are finally accepting responsibility for the content on their platforms, but they have vast resources. How do you mitigate nefarious usage and illegal behaviour without hiring a legion of moderators?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As always, there is no silver bullet, but there are approaches you can take\u2014 and they all start with accepting that directly copying Clubhouse probably isn\u2019t going to work for your brand.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      style: {\n        \"--framer-font-size\": \"18px\",\n        \"--framer-text-alignment\": \"start\",\n        \"--framer-text-color\": \"rgb(11, 15, 28)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsxs(\"strong\", {\n            children: [\"Deploy full registration and Two-Factor Authentication\", /*#__PURE__*/_jsx(\"br\", {})]\n          }), \"The first step is to establish some form of trusted identity. It\u2019s no silver bullet, but using a mobile number to validate a user is a soft deterrent to nefarious usage. Adding a requirement for a validated email address is a strong addition.\", /*#__PURE__*/_jsx(\"br\", {}), \"\u200D\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsxs(\"strong\", {\n            children: [\"Hosted sessions, with banning power\", /*#__PURE__*/_jsx(\"br\", {})]\n          }), \"Unlike Clubhouse, which allows anyone to start a room, you can create a limited set of rooms for specific topics. Give one trusted individual control of the room and empower them to ban users permanently. 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