{
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import*as r from\"react\";export const richText=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Bringing your online business to a global audience can be daunting. Expanding into new markets opens your business up to a new customer base that might use your site differently. If you want to capitalize on these new website visitors and \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-optimization-guide\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"increase conversions\"})}),\", using website optimization tools like \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/session-recordings-ecommerce\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"sessions\"})}),\" is necessary to learn and adapt to what these new visitors are looking for.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Quantitive data from sources like \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/google-analytics-the-good-the-bad-and-the-ugly\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Analytics\"})}),\" can do a great job of telling you what is happening on your website but won\u2019t show why it's happening. That's where sessions come in; they can expose the more nuanced behavioral differences from one country to another and help you optimize for a global audience.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Cultural norms and preferences are the driving force behind consumer behavior and vary based on regions and countries. For example, consumer preferences in the United States differ from what consumers expect in France. To adapt to France's taste preferences and social expectations, McDonald's carries macaron pastries. Adjusting menus and branding to align with cultural norms is a crucial globalization strategy.\"}),/*#__PURE__*/e(\"img\",{alt:\"mcdonalds macarons \",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,w28X6PKQzSXudoSorItNNrFc2l8.png\",\"data-framer-height\":\"600\",\"data-framer-width\":\"607\",height:\"300\",src:\"https://framerusercontent.com/images/w28X6PKQzSXudoSorItNNrFc2l8.png\",srcSet:\"https://framerusercontent.com/images/w28X6PKQzSXudoSorItNNrFc2l8.png?scale-down-to=512 512w,https://framerusercontent.com/images/w28X6PKQzSXudoSorItNNrFc2l8.png 607w\",style:{aspectRatio:\"607 / 600\"},width:\"303\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"http://popsugar.com/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Popsugar.com\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This change in consumer behavior not only applies to the specific products for sale but also includes how consumers shop.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"China is emerging as a leader in e-commerce sales, with \",/*#__PURE__*/e(o,{href:\"https://www.insiderintelligence.com/content/global-ecommerce-share-breakdown\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"45.3% of retail sales\"})}),\" coming from online shopping. Compare that to Japan, where only 12.9% of total retail sales in 2022 were e-commerce sales, and it\u2019s clear how much of a difference there can be in consumer behavior from one country to another.\"]}),/*#__PURE__*/e(\"p\",{children:\"You might be thinking; I already know different people have different preferences; how does this apply to my store?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Understanding consumer behavior will inform your marketing and \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-optimization\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"optimization\"})}),\" strategy as you expand. If you do research,\\xa0 you might place less emphasis on expanding into markets where e-commerce sales are less likely or cultural norms are unfavorable to your product.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You wouldn\u2019t explore a new place without a map. The same is true of exploring new markets. To maximize potential conversions and position your e-commerce business for a global market, it is vital to research the consumer behavior of the countries you\u2019re expanding into.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to start researching your new global audience.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/market-research-methods\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Market research\"})}),\"doesn\u2019t have to be too comprehensive so long as you can gain a deeper understanding of your new audience. We recommend starting with a few quick Google searches to determine the demographics of your new market, shipping and currency options and what languages are spoken. Get a good feel for who you are targeting with your products and what logistical issues could get in your way.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"You could always stop there, but to set yourself up for success, going deeper could help you find ways to optimize your site even better. Performing competitive analysis and exploring their sites will help notice any similarities in \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"design\"})}),\" that might be based on customer behavior. It\u2019s also worth looking into the cultural norms of your new target audience and understanding their attitudes towards online shopping, advertisements and media in general.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ve done your research and expanded your business to a global market, you must finally be able to sit back and watch your business rake it in, right?\"}),/*#__PURE__*/e(\"p\",{children:\"Wrong.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You must ensure your website is optimized for this new audience to increase conversions. A CRO tool, like session recordings, will help your business grow and ensure that you aren\u2019t missing any pain points driving these new website visitors away.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What are session recordings?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://help-preview.luckyorange.com/article/338-how-to-use-session-recordings\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Session recordings\"})}),\" guide you through each visitor's experience on your site, allowing you to see each page they visit and how they choose to navigate. Essentially sessions are a view of that visitor's screen while on your site. You can see where their mouse goes, where they click, and what they see.\\xa0 With Lucky Orange sessions, you can apply filters and segment your audience based on a specific page or source type to find the insights you're looking for.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Depending on your website\u2019s audience size, watching sessions can sometimes be unproductive. Sessions work best when an event or segment of users has already been identified\u2014acting as a supporting function to an existing hypothesis.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Spending hours reviewing sessions might not provide valuable insights, but watching sessions of users who \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/fix-bounce-rates\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"bounce\"})}),\" from a specific page could prove fruitful.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"How to use sessions to optimize for a global audience.\"}),/*#__PURE__*/t(\"p\",{children:[\"As mentioned above, it is reasonable to expect your website visitor\u2019s behavior to vary depending on where they live. One of the easiest ways to see these differences is by filtering sessions by geographic location. Only watching sessions from users from a specific region or country will show you if your website is optimized for them or if you're missing out on potential \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/increase-conversions-surveys\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversions\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Using Lucky Orange, you can filter sessions by geographic location easily. Simply select what country you want to see, and you will be shown a list of visitors from that area.\\xa0\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,3mVJ194LkPjloO7jpcO0iZQpCc.gif\",\"data-framer-height\":\"500\",\"data-framer-width\":\"1000\",height:\"250\",src:\"https://framerusercontent.com/images/3mVJ194LkPjloO7jpcO0iZQpCc.gif\",srcSet:\"https://framerusercontent.com/images/3mVJ194LkPjloO7jpcO0iZQpCc.gif?scale-down-to=512 512w,https://framerusercontent.com/images/3mVJ194LkPjloO7jpcO0iZQpCc.gif 1000w\",style:{aspectRatio:\"1000 / 500\"},width:\"500\"}),/*#__PURE__*/e(\"h2\",{children:\"Where should you use sessions to optimize for a global audience in the checkout process?\"}),/*#__PURE__*/e(\"p\",{children:\"Using session recordings for customer research can be overwhelming if you don\u2019t know where to look. To start with, let's look at the most common areas you might witness problems for your website visitors.\"}),/*#__PURE__*/e(\"h3\",{children:\"Shipping\"}),/*#__PURE__*/t(\"p\",{children:[\"Consumers named \u201Cfast/reliable delivery\u201D as the most essential feature of online shopping, according to a \",/*#__PURE__*/e(o,{href:\"https://www.pwc.com/gx/en/consumer-markets/consumer-insights-survey/2021/gcis-june-2021.pdf\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"survey by PwC\"})}),\". If website visitors are unsure about your store\u2019s shipping options, they are less likely to convert.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"This is especially true for global e-commerce, when shipping can be inconsistent. When shipping to other countries, more factors need to be considered, like shipping carrier, timing and customs. To optimize your store for global \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/why-traffic-sources-matter-to-your-shopify-store\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"traffic\"})}),\", pay close attention to how visitors interact with your checkout page.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Imagine you\u2019re shopping online, and you find a product you need to have. After reading the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/writing-ecommerce-product-descriptions\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"product description\"})}),\" and reviews on the product page, you add it to the cart and are ready to finalize your purchase. If you know that item is shipping from a different country, global visitors' last step is to check the shipping information. If you couldn\u2019t tell when that product you wanted would ship, it might give you second thoughts about purchasing.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"This scenario is also valid for domestic customers, but when you factor in those unique challenges of global e-commerce, this step is extra important. We recommend all global e-commerce stores use sessions to see if their shipping instructions are clear.\"}),/*#__PURE__*/e(\"p\",{children:\"Segment your audience.\"}),/*#__PURE__*/e(\"p\",{children:\"To pick the sessions you should study, segment your visitors by location and page visited. Choose a country you recently expanded your store to and look at customers who have spent time on your shipping page.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Identify disruptions in your visitor's behavior.\"}),/*#__PURE__*/t(\"p\",{children:[\"You should look for visitors that are clicking on shipping information or are scrolling around to try and get more information. Commonly, if a visitor goes back and forth between pages, you know they aren\u2019t finding what they\u2019re looking for. Through sessions, you can see if a visitor is going back and forth between a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"product page\"})}),\" and a shipping page. When that happens, they are likely looking for shipping info, check the shipping page, don\u2019t see what they\u2019re looking for, go back to the product page and eventually get frustrated and bounce.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Watching these sessions will first tell you global customers aren\u2019t finding the shipping info they need and, secondly, what they are looking for based on the section of the page they are reading or where they are clicking.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Rage clicks are also a good indicator of missing information in your shipping section. Suppose visitors click on \u201Cexpedited shipping\u201D or \u201Cshipping restrictions vary.\u201D In that case, it\u2019s clear that consumers want to learn more about those terms and are expecting those phrases to link to another page with more details.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Also, check visitors who read your shipping information are completing their transactions. If they bounce after reading your shipping information, you know that you need to either add more information, make the shipping options to their country clear, or even change how you ship.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"To go even further, you can add a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/27-powerful-survey-questions\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"survey\"})}),\" to your shipping page, asking customers if they found what they were looking for.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Payment page\"}),/*#__PURE__*/e(\"p\",{children:\"Something else to look for when expanding your audience globally is how your visitors interact with your payment page. Once again, you can use sessions segmented by geographic location to see if you're missing out on conversions based on the payment options you offer.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a red flag if visitors make it through the conversion funnel just to bounce after viewing payment information.\"}),/*#__PURE__*/t(\"p\",{children:[\"Watch sessions to discover why the visitor didn\u2019t complete their purchase. Were they \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-faq-page\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"looking for more information\"})}),\" about payment options? That could mean you don\u2019t allow for the one they typically use.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Or maybe they saw the price of your product and were no longer interested. Then you know you have to include a better benefit proposition or appeal to these consumers differently. Separating these users by geographic location will help you see that maybe these consumers aren\u2019t randomly bouncing but have a similar barrier getting in the way of conversions.\"}),/*#__PURE__*/e(\"p\",{children:\"You should also use sessions to determine if your payment form is compatible with the countries you are expanding into.\"}),/*#__PURE__*/t(\"p\",{children:[\"You could unintentionally disrupt conversions if your payment/ shipping \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/3-steps-to-web-form-optimization\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"form\"})}),\" doesn\u2019t offer a drop-down menu for \u201Ccountry\u201D that changes the zip code box. Something as insignificant as the zip code entry box could get in the way of global visitors who might not have one.\"]}),/*#__PURE__*/e(\"h3\",{children:\"When it comes to sales, opening up your online store to a global audience can be game-changing.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"However, if you go in blind and aren\u2019t actively studying the behavior of these new website visitors, you could see a decline in your \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/smartbug-media-grows-client-conversion-rates-by-80-with-lucky-orange\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversion rate\"})}),\". Using session recordings to strategically zero in on the behavior of visitors in the checkout process will show you where to make improvements to meet the unique needs of your global audience head-on.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Of course, focusing on the checkout sections of your website just scratches the surface when it comes to session recordings. When choosing where to look to discover pain points in your global visitors\",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-consumer-journey-mapping\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" buying journey\"})}),\", think of the steps they take. How do visitors in different countries respond to your \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-pages-explained\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"landing pages\"})}),\"? Are they clicking on your product pages or looking for more information?\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Applying these global optimization strategies to other areas of your website will not only improve the experience of your visitors but will also \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"increase your conversion rate\"})}),\".\\xa0\"]})]});export const richText1=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"You could say that \",/*#__PURE__*/e(o,{href:\"https://www.smartbugmedia.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"SmartBug Media\"})}),\"\u2122 knows a thing (or 400) about inbound marketing.\"]}),/*#__PURE__*/e(\"p\",{children:\"As a HubSpot Diamond Agency partner and the highest-rated inbound marketing agency in the world, SmartBug made a name for itself as the go-to Intelligent Inbound marketing agency, trusted by clients to drive real, measurable results.\"}),/*#__PURE__*/e(\"p\",{children:\"With clients ranging from B2B technology/service companies to senior living communities, SmartBug\u2019s team leverages its expertise and the latest technology to help clients achieve their goals.\"}),/*#__PURE__*/e(\"p\",{children:\"However, even with hundreds of five-star reviews left by clients on HubSpot, SmartBug knows the pressure is on to keep clients happy and results pouring in. Doing that isn\u2019t easy when outdated technology holds you back.\"}),/*#__PURE__*/e(\"h2\",{children:\"A data disadvantage\"}),/*#__PURE__*/e(\"p\",{children:\"Even though SmartBug and its clients turn to data to help drive their projects, the team sought to answer two major questions to make better conversion decisions:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What were visitors doing on clients\u2019 websites? It wasn\u2019t enough to know bounce rates or time on site; the team wanted to dive into details such as where visitors clicked (or not) and whether the content was unclear.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Put an end to the time spent managing data updates and reports: With static heatmaps, it took hours of extra work for the team to update reports each time a webpage was changed or added.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Juli Durante, SmartBug\u2019s marketing strategist and team leader, knew there had to be a better option.\"}),/*#__PURE__*/e(\"p\",{children:\"SmartBug looked for a solution that would:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Allow for on-the-fly changes and reporting\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Segment data for specific campaigns, personas, and visitors\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Analyze visitor paths, scrolling habits, and reading habits\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Track where visitors go once they land on a website\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Although other tools on the market could meet just a few of these qualifications, Lucky Orange provided the technology and accuracy that SmartBug and its clients needed. Not only did Lucky Orange automatically address all of SmartBug\u2019s needs, but it also added new features such as dynamic heatmaps, segmentation capabilities, a HubSpot integration, form analytics, and conversion funnels.\"}),/*#__PURE__*/t(\"p\",{children:[\"As Juli\u2019s team and SmartBug\u2019s clients quickly discovered, Lucky Orange\u2019s \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/heat-maps.php?utm_source=Blog&utm_medium=CaseStudy&utm_campaign=SmartBug\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"heatmaps\"})}),\" could drive changes that would make serious impacts on their clients\u2019 bottom lines:\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Updating a contact page led to 101% increase in submission rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Introducing related offers on thank you pages decreased an exit rate by 8%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Updating a media gallery design and adding a new conversion opportunity decreased bounce rates for a client by 11%\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"A game-changer\"}),/*#__PURE__*/e(\"p\",{children:\"Almost immediately, Lucky Orange became a favorite tool for Juli\u2019s team and clients alike.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWhen establishing new client relationships and building initial strategies, the reporting and insights we can gain with Lucky Orange is a game-changer,\u201D Juli said.\"}),/*#__PURE__*/e(\"h4\",{children:\"A deeper, interactive look into visitor behavior\"}),/*#__PURE__*/t(\"p\",{children:[\"Although the inbound methodology focuses on attracting more visitors, Lucky Orange could go further than other \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-tech-stack\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"CRO tools\"})}),\" to show exactly where visitors go on a website.\"]}),/*#__PURE__*/e(\"p\",{children:\"The team could answer questions like:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do they immediately click a login button, indicating most traffic is existing customers?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are they clicking on an above-the-fold call to action?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are visitors seeing the conversion opportunities we want them to click on?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"What are the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"top landing pages\"})}),\", and where do visitors go from there?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What links in the navigation were clicked most, and how can the client get people to those links/webpages easier?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are visitors clicking on elements that aren\u2019t linked?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How do people respond to images?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"With the answers in hand, Juli\u2019s team could build a comprehensive gap analysis to drive intelligent strategies that could produce qualitative and quantitative results.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWhen we watch recordings in Lucky Orange, we can see what people are reading more than once, what isn\u2019t clear, what they\u2019re clicking through to and, perhaps most importantly, what they\u2019re not clicking,\u201D Juli said. \u201CWe can easily identify if, for example, we\u2019re offering a related content piece that isn\u2019t as related to our visitors as we think it is and then create a new piece in its place.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"From a conversion standpoint, Juli explained:\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWe can see on website pages where people are just scrolling through and not finding what they\u2019re looking for, whether that\u2019s product- or service-specific information or a premium content offer to download for more educational background\u2014and [we can] add that in where it makes sense. If we look at scroll rates and see a big drop-off from one portion of the page to another, that\u2019s an indicator we either have a really strong call to action on the page (which is a good thing!) or we need to add some content or a call to action to get people where they need to be.\u201D\"}),/*#__PURE__*/e(\"h4\",{children:\"Less time spent updating and gathering heatmap data\"}),/*#__PURE__*/e(\"p\",{children:\"Although Lucky Orange provides actionable results through deeper insight into visitor behavior, Lucky Orange has also made a huge impact on how much time it takes for SmartBug to update analytics reporting and data.\"}),/*#__PURE__*/e(\"p\",{children:\"Using other heatmapping tools, Juli\u2019s team had to rerun heatmap experiments every time a webpage was created or updated. It took time to set up the new experiments and then wait\u2014as much as a month, in some cases\u2014just to see the results.\"}),/*#__PURE__*/e(\"p\",{children:\"With Lucky Orange\u2019s heatmap, new or updated websites were automatically available without any setup or time constraints. As a result, the SmartBug team saved several hours each month updating heatmap experiments and made it possible for changes to be made in real time.\"}),/*#__PURE__*/e(\"h2\",{children:\"The HubSpot advantage\"}),/*#__PURE__*/t(\"p\",{children:[\"Though SmartBug wasn\u2019t actively looking for a reporting tool that integrated with HubSpot, Lucky Orange\u2019s \",/*#__PURE__*/e(o,{href:\"https://www.hubspot.com/integrations/lucky-orange\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"HubSpot integration\"})}),\" easily became a client favorite.\"]}),/*#__PURE__*/e(\"p\",{children:\"When clients are introduced to Lucky Orange\u2019s HubSpot integration, it\u2019s not uncommon for the SmartBug team to hear, \u201COh, wow!\u201D or, \u201CWe can look at just the traffic from paid?!\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Needless to say, SmartBug loves to incorporate Lucky Orange\u2019s integration for those clients that use HubSpot.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201COn the back end, this integration gives us the opportunity to segment visitor tracking based on specific client needs and design very specific experiments and collect the right data,\u201D Juli said. \u201CFor example, we may want to look at a segment of contacts at an SQL lifecycle stage and see what actions they take from the homepage, and make improvements to move them to an opportunity stage more efficiently.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Clients especially love the Lucky Orange integration to look at contact-based visitor recordings to see what happened during a specific visit.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CThis depth of information is exceptionally helpful for marketers and reps,\u201D Juli said.\"}),/*#__PURE__*/e(\"h2\",{children:\"Results speak for themselves\"}),/*#__PURE__*/e(\"p\",{children:\"As the team loaded Lucky Orange on more client websites, the information gained from Lucky Orange\u2019s data produced results by:\"}),/*#__PURE__*/e(\"h4\",{children:\"1. Improving clients\u2019 user interface/user experience\"}),/*#__PURE__*/t(\"p\",{children:[\"To call tests conclusive, SmartBug looks for them to be statistically significant. Juli\u2019s team looks for a 95 percent confidence rate\",/*#__PURE__*/e(o,{href:\"https://neilpatel.com/ab-testing-calculator/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" determined by an A/B test calculator\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Juli said, \u201CWe\u2019re not afraid to test the big things\u2014you can tweak tiny things like button colors for weeks on end, but sometimes you have a much bigger hypothesis than a color or form location. Sometimes, you may need to see if radically changing an entire page layout will result in radically improved results. If you do that brick by brick, it might take a year to get to that radically different page. Who has that kind of time?\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Whether it\u2019s for a tweak or a major redesign, Lucky Orange is there to drive the update process and validate the results.\"}),/*#__PURE__*/e(\"p\",{children:\"For one of SmartBug\u2019s clients, Juli and her team looked at a person\u2019s journey from homepage to an individual location page. For most localized businesses, such as this particular client, most sales qualified leads (SQL) happen on an individual location page, rather than a corporate website.\"}),/*#__PURE__*/e(\"p\",{children:\"People visiting the client\u2019s website had to make four clicks to make it to a localized community page. SmartBug found that most of the traffic dropped off after just a few clicks and analyzed the visitors\u2019 paths using the following Lucky Orange technologies:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/recordings.php?utm_source=Blog&utm_medium=CaseStudy&utm_campaign=SmartBug\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Session recordings\"})}),\" to watch how real users journeyed through the website and interacted with on-page elements\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Click heatmaps to identify if people were clicking where the client and SmartBug team thought they should be clicking and where they clicked instead\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Scroll heatmaps to see if the client\u2019s key call to action was even being seen or if most people weren\u2019t scrolling far enough on the page to see it\"})})]}),/*#__PURE__*/e(\"p\",{children:\"After watching and analyzing the results, Juli\u2019s team recommended a new path that removed the second step of the navigation process. As a result, the client saw 82 percent more sessions ending up on the community page where they had the greatest likelihood of becoming SQLs.\"}),/*#__PURE__*/e(\"p\",{children:\"This client\u2019s success wasn\u2019t an anomaly. With Lucky Orange technology and SmartBug\u2019s expertise, Juli\u2019s team regularly sees an 80 percent or more lift in conversion rates with conclusive tests.\"}),/*#__PURE__*/e(\"h4\",{children:\"2. Empowering clients to love data\"}),/*#__PURE__*/e(\"p\",{children:\"SmartBug\u2019s clients are no strangers to traditional analytics, but Lucky Orange is a different world of data.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CMost clients like to geek out with us over their website user data, which is something they haven\u2019t seen much of before. It\u2019s exciting to see them get excited about this information,\u201D Juli explained.\"}),/*#__PURE__*/e(\"p\",{children:\"Especially when it comes to the Lucky Orange HubSpot integration, it\u2019s not unusual for a visitor to say things like, \u201COh wow!\u201D \u201CThis is so cool!\u201D and, \u201CWe can look at just the traffic from paid advertising?\u201D\"}),/*#__PURE__*/e(\"h4\",{children:\"3. Making smarter decisions\"}),/*#__PURE__*/e(\"p\",{children:\"For SmartBug, life without Lucky Orange was frustrating.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CBefore Lucky Orange, we spent a lot of time cobbling together the \u2018story\u2019 of web visitors for a client,\u201D Juli said. \u201CWe may have a static heatmap, [but] we weren\u2019t able to see if a hot spot was a CTA button or a menu dropdown. It was clunky\u2014we created a new heatmap for every page, every experiment, every time.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Lucky Orange helped SmartBug make a huge difference.\"}),/*#__PURE__*/e(\"p\",{children:\"Juli added, \u201CWith Lucky Orange, we\u2019re able to create dynamic heatmaps that help us get much more specific when we design experiments, which increases our chances of positive outcomes that improve conversion rates through the visitor funnel.\u201D\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"It took SmartBug just a few days to realize Lucky Orange was the perfect addition to its tech stack.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CI find time and time again that the more Lucky Orange features I share with clients and team members, the more excited everyone is about what we can see\u2014and what we can do with that information,\u201D Juli explained.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CParticularly when we are viewing visitor information via the Lucky Orange/HubSpot integration, I see so many \u2018aha moments\u2019 that lead to actionable tests and improved results. \u2026 Having used several different visitor tracking solutions, I\u2019m confident that my team is armed with the best data and overall experience today.\u201D\"})]});export const richText2=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Building a user-friendly and accessible website is key to optimizing your e-commerce shop and improving your business\u2019s online performance. A good website is powerful. There\u2019s no point in having a great \",/*#__PURE__*/e(o,{href:\"https://www.brightpearl.com/blog/a-deep-dive-into-ecommerce-marketing-automation\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ecommerce marketing platform\"})}),\" if your website is a let-down.\"]}),/*#__PURE__*/t(\"p\",{children:[\"A user-friendly website can lead to \",/*#__PURE__*/e(o,{href:\"https://www.clicdata.com/blog/remarketing-strategies-improving-conversions/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"increased conversion rates\"})}),\", longer website visits and much more. Usability testing enables you to embrace all these benefits when it comes to your brand. Here\u2019s how.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What is e-commerce website usability testing?\"}),/*#__PURE__*/e(\"p\",{children:\"Usability testing is the process of understanding and analyzing the experience of your website users. Usability test strategies help to assess the website design\u2019s functionality, accessibility and user-friendliness.\"}),/*#__PURE__*/e(\"p\",{children:\"Essentially, the goal of usability testing is to see if your website visitors have a good experience and to identify any areas of your web design that could benefit from improvement.\"}),/*#__PURE__*/e(\"h2\",{children:\"What is e-commerce website usability?\"}),/*#__PURE__*/e(\"p\",{children:\"You can call your website usable if the testing proves it\u2019s intuitive to user needs and easy to navigate and use. When defining your site\u2019s usability, ask yourself the following questions:\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is it simple for users to navigate and do basic things the first time they use the website? This includes observing the functionality of elements like font, text, clear links, working buttons and easily identifiable search options.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When users have learned how the design works, does it take them long to complete tasks?\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is the design satisfying and agreeable to use?\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is it easy for users to remember the functionality of the website even after they haven\u2019t used it for a while?\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do users make many errors while using the website? If so, how many and which are most common?\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Is the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-to-choose-website-builder\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"website design\"})}),\" functional? Does it achieve its purpose (do what it\u2019s meant to)?\"]})})}),/*#__PURE__*/e(\"p\",{children:\"Answering these questions can help you identify the areas where your website\u2019s usability may be lacking. It also points to some standard elements you should consider when conducting usability testing.\"}),/*#__PURE__*/e(\"h2\",{children:\"Website elements to evaluate with e-commerce website usability testing\"}),/*#__PURE__*/e(\"h3\",{children:\"Homepage\"}),/*#__PURE__*/e(\"p\",{children:\"When trying to make a good first impression, your homepage matters. It needs to make it easy for users to find what they\u2019re looking for, with clear CTAs, nudges to different products and clearly defined navigation to your other web pages.\"}),/*#__PURE__*/e(\"h3\",{children:\"Navigation\"}),/*#__PURE__*/t(\"p\",{children:[\"As mentioned above, one thing to consider on your homepage is the visibility, clarity and structure of your navigation menus. Your navigation must make it easy for visitors to find what they want. It must also serve a strategic purpose, making \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"navigation to products and purchases possible with minimum effort\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Font & text\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s nothing more frustrating than an illegible font, and nothing more overwhelming than a barrage of written information. Avoid funky and illegible font colors and styles, and find a comfortable font size. Typography matters. Also, be conscious of the amount of text you clump together. Try not to use clunky paragraphs, only snappy two-liners.\"}),/*#__PURE__*/e(\"h3\",{children:\"Product page visibility\"}),/*#__PURE__*/t(\"p\",{children:[\"At the end of the day, you want your visitors to buy something, so make sure your product is easily accessible. This begins on the homepage where you should display some \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2021/02/19/product-page-engagement/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"popular product options\"})}),\" and any product specials you\u2019re running (with clickable links, of course).\"]}),/*#__PURE__*/t(\"p\",{children:[\"Your navigation menu should point to clear and categorized product pages. For example, if you sell \",/*#__PURE__*/e(o,{href:\"https://www.learnworlds.com/sell-digital-downloads/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"digital downloads\"})}),\", you can categorize them according to download formats or themes.\"]}),/*#__PURE__*/t(\"p\",{children:[\"On this page, select font choices that distinguish different elements like the brand name, product type, price and \",/*#__PURE__*/e(o,{href:\"https://www.spscommerce.com/blog/inventory-management-metrics/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"inventory availability\"})}),\". The aim is to make product information easy to pick up for the user.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Call to actions (CTAs)\"}),/*#__PURE__*/t(\"p\",{children:[\"Over \",/*#__PURE__*/e(o,{href:\"https://www.leadpages.com/blog/ux-statistics/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"70% of small businesses don't have a call to action button\"})}),\" on their website. CTAs point customers in the direction of your goods, often giving them the nudge they need to take the next step. This could come in the form of a large clickable product sale image on your homepage or be links in your blog articles or reviews. You can also use CTA buttons like \u2018Add to cart\u2019, \u2018Buy now\u2019, and so on. CTA optimization is important for website performance and \",/*#__PURE__*/e(o,{href:\"https://www.brightpearl.com/blog/9-ways-you-can-optimize-your-retail-operations\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"retail operations\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Content & graphic design\"}),/*#__PURE__*/e(\"p\",{children:\"Knowing how much text to offer your viewer also has to do with getting the right balance between graphic and visual content, like images, videos, etc. Your design needs to prioritize two things - product visibility and site usability.\"}),/*#__PURE__*/e(\"h3\",{children:\"Loading speed\"}),/*#__PURE__*/t(\"p\",{children:[\"Nothing will cause customers to run to your competitors faster than slow-loading web pages. Users want sites that are speedy and responsive to their demands. Remember, modern-day shopping and e-commerce centers around customer convenience. \",/*#__PURE__*/e(o,{href:\"https://www.brightpearl.com/blog/why-choose-shopify-for-your-ecommerce-store\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Why use Shopify\"})}),\" if you have to wait ages for website content to load?\"]}),/*#__PURE__*/t(\"p\",{children:[\"Plus, while using \",/*#__PURE__*/e(o,{href:\"https://accelerateagency.ai/seo-agency-services\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"professional SEO services\"})}),\" might help, having a slow-loading website is one of the factors Google considers when collating the best results for their search engine. So, don't forget that \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/seo-and-cro-working-together\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"SEO strategy\"})}),\" is always tied to your conversion rate optimization results.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why is e-commerce website usability testing important?\"}),/*#__PURE__*/t(\"p\",{children:[\"For most \",/*#__PURE__*/e(o,{href:\"https://www.smallbizdaily.com/8-lead-generation-mistakes-every-e-commerce-startup-should-avoid/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"e-commerce startups\"})}),\", websites are important digital touchpoints in the customers\u2019 shopping journey. Customers analyze and judge sites as part of rating their experience with a company.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/blog/tabid/6307/bid/14953/what-do-76-of-consumers-want-from-your-website-new-data.aspx\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"A HubSpot survey\"})}),\" illustrated that what consumers want is usability. 76% said the most important element of a website was that it made it simple for them to find what they were looking for. Only 10% said the website design needed to be visually appealing.\"]}),/*#__PURE__*/t(\"p\",{children:[\"This leads us directly to the need for testing. With no usability testing, businesses cannot work to improve the areas that customers find inaccessible and/or difficult. Bad usability can affect conversions and deter prospective buyers. Implementing usability testing can thus improve customer satisfaction, retention, sales, \",/*#__PURE__*/e(o,{href:\"https://mailshake.com/blog/sales-engagement/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"sales engagement\"})}),\" and churn rates.\"]}),/*#__PURE__*/e(\"p\",{children:\"Your business\u2019 positive performance and the customer experience you offer therefore depend on the usability of your website, which testing helps you to improve.\"}),/*#__PURE__*/e(\"h2\",{children:\"8 strategies for comprehensive e-commerce website usability testing\"}),/*#__PURE__*/e(\"p\",{children:\"There are many different techniques you can use for your website usability testing. While some of the ones listed below don\u2019t exactly qualify as types, they are tools you can use to create a more usable and functional site.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Paper prototyping\"}),/*#__PURE__*/e(\"p\",{children:\"In the development phase of the website, you can create paper models or prototypes that give you the general feel of the website design. However, this is only an initial overview to give you an idea of the site\u2019s theoretical usability.\"}),/*#__PURE__*/t(\"p\",{children:[\"What it cannot do is show you the website response from an operating e-commerce platform. Think of it like how many early-stage online stores manage their fulfillment on paper or by spreadsheet. It\u2019s fine as a starting point, but eventually they need more comprehensives tools and processes like \",/*#__PURE__*/e(o,{href:\"https://www.brightpearl.com/ecommerce-marketplaces/shopify-order-fulfillment\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Shopify Amazon fulfillment\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. A/B tests\"}),/*#__PURE__*/e(\"p\",{children:\"A/B testing is a process that allows you to observe the usability of different versions of a web page or site. It\u2019s useful in telling you which web design works better. You get to compare the user experience between variations.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Surveys\"}),/*#__PURE__*/t(\"p\",{children:[\"All businesses know the benefit of conducting \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/polls.php\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"a good survey or poll\"})}),\" as a form of customer feedback. You can do the same for your usability testing.\"]}),/*#__PURE__*/e(\"p\",{children:\"Utilize surveys to acquire direct feedback on your website design and the experience of prospective customers and other visitors. A great way to implement this is to place a pop-up or use a chatbot on your website asking for user input.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Focus groups\"}),/*#__PURE__*/e(\"p\",{children:\"For your usability testing, you can gather a focus group and facilitate a discussion about users\u2019 experience of the site. This can prompt individuals to be more honest and detailed than they might be in a survey.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Click tracking\"}),/*#__PURE__*/t(\"p\",{children:[\"Click tracking or \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/heat-maps.php\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"heatmaps\"})}),\" track the movement of the mouse on the screen. The heat maps spotlight the places on the screen that picked up the most mouse activity, informing you of user navigation habits.\"]}),/*#__PURE__*/e(\"h3\",{children:\"6. Eye-tracking\"}),/*#__PURE__*/e(\"p\",{children:\"You can use expert software to track the movement of a user\u2019s eyes, monitoring how their gaze travels over or through your website. This technique gives you important insight into which elements of your site pull a user\u2019s attention and how they navigate through the site.\"}),/*#__PURE__*/e(\"p\",{children:\"Thus, it points to how effectively (or not) you use your call-to-actions (CTAs), font, button placement and other elements to lead your visitors to where you want them to go on the website.\"}),/*#__PURE__*/e(\"h3\",{children:\"7. 5-second usability test\"}),/*#__PURE__*/e(\"p\",{children:\"Unless they deem it useful, first-time website visitors are likely to spend a very brief period (a few seconds maximum) on your platform before they leave. This is where using the five-second usability test is useful.\"}),/*#__PURE__*/e(\"p\",{children:\"The test reveals the website to users for just five seconds and then they have to answer questions based on what they recall from the reveal. This feedback highlights what elements users take note of first and what they think about your web design and functionality in those determinant few seconds.\"}),/*#__PURE__*/e(\"h3\",{children:\"8. User acceptance testing\"}),/*#__PURE__*/e(\"p\",{children:\"This is usually done at the end of software development, as a quality assurance technical test to see if software functions accurately.\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, the technical accuracy of your site and design has a direct effect on whether the user experience will be satisfactory too.\"}),/*#__PURE__*/e(\"h2\",{children:\"Final Thoughts\"}),/*#__PURE__*/e(\"p\",{children:\"Websites form an important part of your customer\u2019s shopping experience. A fussy link, a slow-loading webpage or a site that just doesn\u2019t make for easy shopping can turn a potential customer off just like that.\"}),/*#__PURE__*/e(\"p\",{children:\"Make the best of your business\u2019s digital storefront and homepage through usability testing. That way, you can get customers all the way to the checkout, make sure they convert, and boost your bottom line!\"})]});export const richText3=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Owning an \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-ecommerce-mistakes\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"e-commerce business\"})}),\" can be nerve-wracking, especially when you\u2019re considering expanding your store to carry new products. Miscalculating what your audience wants can cost you considerably and derail everything from your ad spend to lower conversions.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Luckily there\u2019s a way to cut around all that unnecessary stress and get to the heart of what your customers want.\"}),/*#__PURE__*/e(\"h2\",{children:\"Product surveys\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"A common e-commerce myth is that you should only use \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/your-quick-start-guide-to-polls\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"surveys for feedback\"})}),\" and in-the-moment opinions about how visitors feel towards the products your store sells. Although feedback on existing products is essential, surveys can also take on the role of new product research.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"With surveys, you can get direct feedback from the most relevant people to your store, helping you avoid the mistake of launching a new product that your audience doesn\u2019t want or need.\"}),/*#__PURE__*/t(\"p\",{children:[\"Using \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/increase-conversions-surveys\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"surveys for product feedback and research\"})}),\" will give you a much deeper understanding of your customers and how you can improve your site.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"What is a product feedback survey?\"}),/*#__PURE__*/e(\"p\",{children:\"A product feedback survey focuses on the current products a website sells and measures overall satisfaction. These surveys discover how customers feel about the existing products a website sells. These surveys can look like a thumbs up or down icon on a product page or a rating score for the user's experience directly after purchasing.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What is a product research survey?\"}),/*#__PURE__*/t(\"p\",{children:[\"Product research surveys discover what\u2019s missing in a website\u2019s current offerings or what could be improved upon. These \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/27-powerful-survey-questions\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"questions\"})}),\" are typically more open-ended, allowing visitors to express what they want to see you sell or change in the future.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The main difference is that product research surveys focus on market research to determine the direction a business should grow in instead of commenting on the current offerings.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"different types of surveys and results\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,CrOcb6DihDZSgQsjGbYCb6hwTc.png\",\"data-framer-height\":\"768\",\"data-framer-width\":\"1024\",height:\"384\",src:\"https://framerusercontent.com/images/CrOcb6DihDZSgQsjGbYCb6hwTc.png\",srcSet:\"https://framerusercontent.com/images/CrOcb6DihDZSgQsjGbYCb6hwTc.png?scale-down-to=512 512w,https://framerusercontent.com/images/CrOcb6DihDZSgQsjGbYCb6hwTc.png 1024w\",style:{aspectRatio:\"1024 / 768\"},width:\"512\"}),/*#__PURE__*/t(\"p\",{children:[\"Businesses of all sizes should use both surveys to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/6-tips-optimizing-ecommerce-checkout-page\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"optimize their online store\"})}),\" and learn what their audience wants from them moving forward.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"What type of questions should you ask?\"}),/*#__PURE__*/t(\"p\",{children:[\"For a product feedback survey, quick \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/customer-feedback-conversion-rate-optimization\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"multiple-choice questions\"})}),\" give you the highest chance of getting responses and provide you with enough information to understand your website visitors' opinions.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"If the goal is to find out if customers like your products, a thumbs-up or down survey is an efficient way to get a consensus.\"}),/*#__PURE__*/e(\"h3\",{children:\"Examples of product feedback questions:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How likely are you to recommend this product to someone else?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How would you rate this product?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How is your experience with this product?\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"If answers are positive, you know the product is a good fit for your market and may want to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/kindo-toys-facebook-ads\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"invest in PPC or Facebook ads\"})}),\" to expand your reach. If answers are negative, you know to promote the product less, discontinue it, or adjust your product pages to represent your offering better.\"]}),/*#__PURE__*/e(\"p\",{children:\"A product research survey's questions and overall format will be different because it measures other things. Because you are researching what your store might be missing, you likely don\u2019t know what respondents will say. Using a multiple-choice question, in this case, wouldn\u2019t provide suitable options, at least initially.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Therefore, for your initial survey, using open-ended questions is recommended to understand what you\u2019re missing.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Examples of product research questions:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is a product you would like to see in our store\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What improvements would you like to see in inventory\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How can we improve our current selection of products\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"These questions get customers to elaborate on why they feel the way they do. They aren\u2019t centered on the store's current state and instead focus on \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/cro-resource-library\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"discovering the needs of your customers\"})}),\" that you aren\u2019t currently meeting.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Be wary of adding suggested responses in your survey as this can greatly skew your results. However, if you\u2019re struggling to get responses (these questions are harder to answer), consider incentivizing responses or providing guiding words or ideas in the survey process.\"}),/*#__PURE__*/e(\"p\",{children:\"Through these questions and similar ones, you will recognize areas for your store to grow, identify new markets and find ways to differentiate yourself.\"}),/*#__PURE__*/e(\"p\",{children:\"Now that you know what types of surveys to use and what questions you should be asking, it is vital to identify where to put them.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Survey location and audience\"}),/*#__PURE__*/t(\"p\",{children:[\"For product feedback survey questions, you\u2019ll want to place them somewhere that gets a good amount of traffic. We recommend placing them on a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"product page\"})}),\" or checkout page. Somewhere that's easily accessible and targets customers of the product you\u2019re hoping to gain insight about.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"You might be wondering if the goal is to get responses, shouldn\u2019t these surveys be placed on a \"}),/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"landing or home page\"})})}),/*#__PURE__*/e(\"strong\",{children:\"?\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Even though they might get the most traffic, those visitors are higher up in the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-funnel-best-practices\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversion funnel\"})}),\", and surveys could distract them from converting.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"For product research surveys, you will want to target consumers who are familiar with your store and have interacted with your products in the past. Targeting them after completing a purchase on your site or through an \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/email-marketing-funnel\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email list\"})}),\" is an excellent way to target the audience you want.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Open-ended surveys take more time for consumers to fill out, so it is crucial to catch them at the end of the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-consumer-journey-mapping\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"buying journey\"})}),\" to not take away from any conversions.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you plan to use an email list or something similar for your product research survey, it can be worthwhile to include \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-to-build-referral-program-for-ecommerce\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"incentives \"})}),\"for taking the time to respond. Whether that\u2019s a gift card or a promo code for 10% off their next purchase, incentives will increase your response rate and lead to a higher chance of getting meaningful results.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Segment your survey audience for better data.\"}),/*#__PURE__*/t(\"p\",{children:[\"Some survey tools, like Lucky Orange, allow you to \",/*#__PURE__*/e(o,{href:\"https://help-preview.luckyorange.com/article/358-how-to-set-up-and-use-segments\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"segment\"})}),\" what parts of your audience see a survey. If you are hoping to gain insight based on respondents who have used a particular product or are coming from a specific source, you can create a survey only they see.\\xa0\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"For example, let\u2019s say you want to understand if your Facebook ad is effective at representing your product. One way to do this is by creating a segmented product feedback survey. With Lucky Orange, you can select the source or page a website visitor came from or reached. In this case, it would make sense to create a survey question asking visitors who came from a Facebook ad to the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-create-stunning-sales-pages\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"product page\"})}),\" if this product is what they were looking for.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"For product research surveys, it can be beneficial to segment your survey audience by how many times they\u2019ve visited your site or by which pages they are on.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you are thinking about adding a new product to your store, you could first create a segmented survey targeting repeat \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/visitor-profiles\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"website visitors\"})}),\" who visit a similar product page. You could then ask this segment if they would want your store to carry that new product or if there's a product they would like you to carry.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ve conducted your surveys. Now what?\"}),/*#__PURE__*/e(\"h2\",{children:\"What to do with the data you collected\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/avoid-the-data-tsunami-your-guide-to-actionable-insights\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Gathering data\"})}),\" is only one step of the survey process. You must interpret the survey responses properly to get the most out of your results.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"We broke this next process into three steps; organize, visualize and identify.\"}),/*#__PURE__*/e(\"h3\",{children:\"Organize\"}),/*#__PURE__*/t(\"p\",{children:[\"Organize your data based on the metric you use. If you only have two answer options, this step isn\u2019t as necessary for\",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/customer-feedback-collection\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" open-ended questions\"})}),\". Grouping your data will make the following two steps easier and give you an idea of your customer's opinions.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"With open-ended responses, it is crucial to double-check each answer to make sure you group it correctly, taking into account variations of spelling and phrasing.\"})]});export const richText4=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Studying traffic performance without UTM parameters is like ordering food from a menu you've never seen.\"}),/*#__PURE__*/e(\"p\",{children:\"You can, of course, guess what's included, but you'll never really know what goes where until you get a bit more detail.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"By taking the simple step of adding UTM parameters to your campaign URLs, you'll be able to study:\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How marketing campaign traffic compares to other types of traffic\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Where your new traffic clicks on your website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Why your visitors didn\u2019t convert\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What you can change or improve to convert more campaign traffic from places like organic search or Google AdWords\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Which marketing or \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-customer-service-kpis\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"customer service KPIs\"})}),\" you'll monitor in campaign reports\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"What are UTM parameters?\"}),/*#__PURE__*/e(\"p\",{children:\"Marketers add these tracking parameters to URLs to follow the performance of different channels throughout a campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"Technically known as Urchin Tracking Module parameters, think of UTMs as notes you're leaving for your team throughout a campaign that proves where traffic is coming from.\"}),/*#__PURE__*/e(\"h2\",{children:\"Marketing campaign tracking best practices\"}),/*#__PURE__*/t(\"p\",{children:[\"So what can you do? To get a better grasp of your campaign results and prepare for \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-optimization-guide\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversion rate optimization (CRO) efforts\"})}),\", what should you track?\"]}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve nailed down the four best practices that will help you evaluate your campaigns, track results and make adjustments that help drive more conversions.\"}),/*#__PURE__*/e(\"h3\",{children:\"Create consistent UTM parameters\"}),/*#__PURE__*/e(\"p\",{children:\"It shouldn\u2019t be shocking that UTM parameters are at the core of any campaign. UTM parameters are bits of simple code added to a link for identification and tracking purposes.\"}),/*#__PURE__*/e(\"p\",{children:\"If it sounds complicated, don\u2019t worry it isn\u2019t at all.\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s as simple as filling in the blanks of a \",/*#__PURE__*/e(o,{href:\"https://ga-dev-tools.web.app/campaign-url-builder/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"UTM builder\"})}),\" with your campaign details and using the generated link in your campaign.\"]}),/*#__PURE__*/e(\"p\",{children:\"For example, if your destination URL was the Lucky Orange homepage, your tracking URL would look something like this:\"}),/*#__PURE__*/e(\"p\",{children:\"https://www.luckyorange.com/?utm_source=Snapchat&utm_medium=Social&utm_campaign=Snapchat%20Ads\"}),/*#__PURE__*/e(\"p\",{children:\"These UTM parameters added to the link - Snapchat, Social and Snapchat display Ads - will be tracked in Google Analytics and Lucky Orange.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"As you create UTM parameters, don\u2019t forget two crucial best practices:\"})}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Keep your UTM parameters consistent.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s going to help you keep your campaign tracking in order. It\u2019s especially important if you have multiple people or departments handling UTM parameters.\"}),/*#__PURE__*/t(\"p\",{children:[\"You may use \u201CPPC\u201D to describe your PPC ads while another team member uses \u201Cpaid.\u201D Keep it consistent to properly analyze your results. This includes consistent capitalization as UTM parameters are case-sensitive.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Organize parameters in a spreadsheet.\"}),/*#__PURE__*/e(\"p\",{children:\"Again, we mentioned above, consistency is key. Saving how each campaign\u2019s UTM parameters have been set up will help ensure the consistency you need in an easy-to-share format.\"})]})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"With UTM parameters in place, you can create behavior tags that will define the campaign as well as \"}),/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/visitor-profiles\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"what your visitors do on your website\"})})}),/*#__PURE__*/e(\"strong\",{children:\". For example, you could set up behavior tags to identify when people:\"})]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add a product to their cart\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"See the purchase confirmation page\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Visit the checkout or shipping pages\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Having behavior tags in place before your campaign is launched will help accurately track your results.\"}),/*#__PURE__*/e(\"h3\",{children:\"Track everything\"}),/*#__PURE__*/e(\"p\",{children:\"Now that you have your campaign parameters in place and you're driving traffic, it\u2019s time to start digging into analytics.\"}),/*#__PURE__*/e(\"p\",{children:\"Your first stop will be your advertising platform, whether you depend on the campaign platform itself (i.e., Facebook) or a third-party system. Your initial analysis may begin with details like the total ad spend, platform, campaign duration, page views and conversions.\"}),/*#__PURE__*/e(\"p\",{children:\"However, that\u2019s not going to be enough detail. You need to go further, avoiding vanity metrics like page views or reach. Dive into the analytics and behavior that will help you learn more about your campaign traffic sources.\"}),/*#__PURE__*/e(\"h5\",{children:\"Track traffic behavior such as:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How many visits it took before your customers converted\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How far they scrolled\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What they did on your website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/enhancement-element-interaction\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Where they clicked\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How they clicked\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How long they spent on your landing page/web page\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How they navigated through your website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Where they left \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-document-conversion-funnel-industry-examples\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"your sales funnel\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What products were added to their cart\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What elements were the most popular\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What geographical locations were the most common\"})})]}),/*#__PURE__*/e(\"p\",{children:\"While a page view can tell you how many people visited the campaign URL, these details into visitor behavior drive a deeper look at what people did.\"}),/*#__PURE__*/t(\"p\",{children:[\"Trying to keep track of campaign parameters across internal teams? Here's a list of \",/*#__PURE__*/e(o,{href:\"https://blog.kdanmobile.com/business/documentcollaborationtools\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"top document collaboration tools\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Compare behavior\"}),/*#__PURE__*/e(\"p\",{children:\"With an eye on visitor behavior, now it\u2019s time to compare different campaigns. Ask and seek answers to questions like:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Which campaign traffic was the most engaged?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What information and links were the most common with the campaign traffic?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Did the device type influence conversions?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"What information could help each campaign \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/micro-conversions\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"improve conversions\"})}),\"?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How do the geographical locations of visitors from the campaigns impact conversions?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The best way to find these answers is through a dynamic heatmap and session recordings.\"}),/*#__PURE__*/e(\"p\",{children:\"You can segment the data by any number of options, whether it\u2019s UTM campaign, medium, source, behavior tags, browser, operating system, country, number of visits or device type.\"}),/*#__PURE__*/e(\"p\",{children:\"As we mentioned earlier, behavior tags play an important role in segmenting your data for heatmaps and session recordings. The more behaviors tags you have, the more you can filter data for more in-depth insight into visitor behavior:\"}),/*#__PURE__*/e(\"p\",{children:\"Again, keep an eye out for areas to improve for specific campaigns. If your Facebook campaign is driving more mobile traffic with a lower conversion rate, you may want to filter session recordings by behavior tags to see what they are doing before leaving.\"}),/*#__PURE__*/e(\"h5\",{children:\"Are they interested in a different product?\"}),/*#__PURE__*/t(\"p\",{children:[\"(\",/*#__PURE__*/e(\"em\",{children:\"Takeaway: \"}),\"Should you be promoting a different product in this campaign?)\"]}),/*#__PURE__*/e(\"h5\",{children:\"Are they leaving on a specific page?\"}),/*#__PURE__*/t(\"p\",{children:[\"(\",/*#__PURE__*/e(\"em\",{children:\"Takeaway: \"}),\"Is your content unclear or should you offer a promotion to offset their hesitations?)\"]}),/*#__PURE__*/e(\"h5\",{children:\"Are they even interested in your business at all?\"}),/*#__PURE__*/t(\"p\",{children:[\"(\",/*#__PURE__*/e(\"em\",{children:\"Takeaway: \"}),\"If your traffic is bouncing before clicking or scrolling, take a closer look at your target audience and content)\"]}),/*#__PURE__*/e(\"p\",{children:\"Comparing behavior can help not only evaluate the campaign itself but also make improvements to your landing page, product page and website that could lead to bigger returns.\"}),/*#__PURE__*/e(\"h3\",{children:\"Think beyond the campaign\"}),/*#__PURE__*/e(\"p\",{children:\"As much as we want to concentrate on the campaign itself, we also need to step back. A successful campaign can drive more than just paid and organic traffic through the campaign URL. It can also generate interest that produces traffic not necessarily attributed to your campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, if you\u2019re running a campaign for Facebook and Instagram, someone may see your ad but not necessarily click on your link. They could instead search for your business on Google later on, meaning you wouldn\u2019t associate the traffic to the campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"What can you do?\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can use a poll to ask how your visitors found your website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If chatting with a visitor, use your operators to ask where they heard about your business\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Those are still somewhat limiting, however. You\u2019re depending on your visitors to remember that it was the ad, not Google, to grab your attention first.\"}),/*#__PURE__*/e(\"h2\",{children:\"A note on promo codes\"}),/*#__PURE__*/t(\"p\",{children:[\"An option that helps encourage people to use your campaign links is to incorporate a promo code. Customers love promo codes. In 2019, an estimated \",/*#__PURE__*/e(o,{href:\"https://www.invespcro.com/blog/digital-coupon-marketing/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"31 billion digital coupons/promo codes\"})}),\" were redeemed.\"]}),/*#__PURE__*/e(\"p\",{children:\"Because the code will directly result in a deal, customers will take notice. They may be more likely to click on your campaign promo link in order to get the deal than wait on it and search for your business later.\"}),/*#__PURE__*/e(\"p\",{children:\"A word of warning: Keep an eye on the source of your campaign as well, even with the UTM parameters and promo codes in place.\"}),/*#__PURE__*/e(\"p\",{children:\"Digital coupons and promo codes can be posted on third-party deal sites and may skew results, so make sure you incorporate sources into your analysis.\"})]});export const richText5=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Is email marketing dead?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"On the contrary, evolving algorithms and technological advancements have made this marketing method even more potent. Its low-cost and highly productive characteristics play crucial roles in both retaining current customers and reaching new market segments.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"How can a simple email accomplish all this? One approach is to automate messaging with email sequences. It might surprise you, but automated emails generate\",/*#__PURE__*/e(o,{href:\"https://www.business2community.com/brandviews/aweber/the-only-email-marketing-best-practices-guide-youll-need-in-2021-02361459\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" 3.2 times more revenue\"})}),\" than non-automated emails. So, let's talk more about email sequences after learning some fundamentals.\"]}),/*#__PURE__*/e(\"h2\",{children:\"An Introduction to Email Sequences\"}),/*#__PURE__*/e(\"p\",{children:\"To better understand how email sequences can generate record-high profits, it\u2019s crucial to know the essentials.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Is an Email Sequence?\"}),/*#__PURE__*/e(\"p\",{children:\"An email sequence is a series of automated emails sent to a predetermined group of customers using email sequence software.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It can be time-based or trigger-based:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Time-based email sequences are sent regularly, like a subscription celebration or a purchase reminder.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Trigger-based email sequences are based on an event, such as when a customer makes a purchase or completes a feedback form.\\xa0\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Elements of an Effective Email Sequence\"}),/*#__PURE__*/e(\"p\",{children:\"Creating an email sequence allows you to increase your brand awareness, build trust with potential customers and make a sale. Additionally, it helps you save time by sending multiple emails at once.\"}),/*#__PURE__*/t(\"p\",{children:[\"No matter which \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-consumer-journey-mapping\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"part of the customer journey\"})}),\" you're targeting, all effective email sequences have certain elements in common.\"]}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep it focused. Your email sequence should have one specific goal. Trying to accomplish too many things at once will only confuse your readers and make it less likely that they'll take the desired action.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make it personal. Your emails should address the reader by name and include other personal touches, like curated images, stories and details that make them feel like you're speaking directly to them.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be consistent. Sending out a series of emails requires commitment. You need to be consistent in your frequency and message.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Offer value. Your emails should offer value, helpful information, a freebie or a discount on your products or services. If you're not giving your readers something of value, they're unlikely to stick around for long.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Now that you know what an email sequence is and what components you need to keep in mind, let's look at how to make one.\"}),/*#__PURE__*/e(\"h3\",{children:\"Creating an Effective Email\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The following steps will help you pass through the process smoothly.\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identify the goal. Typically, the main objective of the majority of email sequences is to bring in new clients.\\xa0\"})})}),/*#__PURE__*/e(\"p\",{children:\"Understanding the clients you want to target is necessary before you draft your message to fit the context, intention and time. Additionally, it will make it simpler for you to evaluate the success of your email.\"}),/*#__PURE__*/t(\"p\",{children:[\"Let's say you work for a design studio and send a \",/*#__PURE__*/e(o,{href:\"https://bazaarexpert.com/best-cold-email-software/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"cold email\"})}),\" to a potential client. Success in your case would involve setting up a meeting.\"]}),/*#__PURE__*/e(\"p\",{children:\"The goal is to give you the freedom to explore your options so you can logically and intentionally organize your email sequences.\\xa0\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Choose a trigger for the sequence. You should outline an email sequence's requirements before implementing it.\"})})}),/*#__PURE__*/e(\"p\",{children:\"This is referred to as a trigger, a stimulus that initiates the sequence. Take the previous example once more. Your triggers as a design studio could be:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Filling out an inquiry form\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Booking a meeting\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Subscribing to your newsletter\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Make sure the automation program you select is compatible with these triggers; alternatively, you could manually enter them into your CRM system.\\xa0\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Choose the sequence length. Although there are no strict limits on the number of emails you can automate, it is always a good idea to know how many you will need to convert a prospect into a paying customer.\"})})}),/*#__PURE__*/t(\"p\",{children:[\"Let\u2019s assume your \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/email-marketing-funnel\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email marketing funnel\"})}),\" is approximately 15 days long. You can communicate with your leads twice weekly, four messages in total over the span of 15 days.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You can increase or decrease the frequency according to specific events, especially if you've had a personal interaction because then you might want to follow up a week after speaking to the prospect.\\xa0\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Draft the message. The next step is to write your email while keeping in mind that it should fit all your prospects.\"})})}),/*#__PURE__*/t(\"p\",{children:[\"These emails will be sent to multiple recipients, so the information should be relevant for each client, along with the language, style and a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/cta-best-practices-higher-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"powerful CTA\"})}),\". Thus, your message should significantly \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/customer-retention-email-sms\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"increase customer retention\"})}),\". Note that watery information will make your emails draggy, and the client may lose interest.\\xa0\"]}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bring technology into play. When you have the message ready, it\u2019s time to set things in motion and punch it into your automation software.\\xa0\"})})}),/*#__PURE__*/e(\"p\",{children:\"Most software allows you to add personalized elements to your emails, like links, so make sure you leverage that option.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.getmailbird.com/best-gmail-app-for-windows/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Gmail as a mail client\"})}),\" offers tons of templates to choose from.\"]}),/*#__PURE__*/t(\"p\",{children:[\"For example, a \",/*#__PURE__*/e(o,{href:\"https://hunter.io/templates/sales\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"sales email template\"})}),\" is clean because it needs to be direct. At the same time, a marketing email should be more fun, conversational and interactive to keep the lead engaged.\"]}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Automate the message. After you\u2019ve pasted the message into the program, you\u2019ll need to set specific instructions for automation.\"})})}),/*#__PURE__*/e(\"p\",{children:\"These instructions involve:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Enrollment criteria\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Specific actions that will trigger the email (making a purchase, subscribing to the email list, etc.)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Durations between each sequence\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Be extremely specific with your instructions. You can always include yourself in the sequence to send a test email to your mailbox if you're still unsure.\"}),/*#__PURE__*/e(\"p\",{children:\"This will also help you save time in the long run, enabling you to judge whether all your information is in order.\"}),/*#__PURE__*/e(\"p\",{children:\"Everything eventually boils down to creating content that matches your potential consumer's psyche. Give them good value and a reason to choose your service over your competitors, and they\u2019ll come back asking for more.\"}),/*#__PURE__*/e(\"p\",{children:\"With the process mapped out, now it\u2019s high time to check out a few examples and get inspired.\"}),/*#__PURE__*/e(\"h2\",{children:\"Examples of E-commerce Email Sequences That Generate Profits\"}),/*#__PURE__*/e(\"p\",{children:\"An email sequence's effectiveness depends on your message's strength and timing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Additionally, you need to have in-depth knowledge of your customer's preferences. Let\u2019s have a look at some effective sequences to understand this better.\"}),/*#__PURE__*/e(\"h3\",{children:\"Welcome Sequence\"}),/*#__PURE__*/e(\"p\",{children:\"Welcome sequences come into play when introducing your brand for the first time, e.g., after leads sign up for your newsletter. It is a way of setting the foundation for a blooming business in the future.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Think of this as your first impression, which should stand out by utilizing compelling subject lines and special welcome offers. Let\u2019s see what else you can add in a welcome sequence.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 1. Talk about sign-up offers and coupons or anything that might be valuable to the customer. This is a good place to slip in a light introduction to your brand.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 2. Tell your story. Talk to the customers like they\u2019re sitting in front of you, and make sure your story is compelling.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 3. Show how your brand solves a market problem and why customers should trust you. This is where you generate the need for your product/service.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 4. Share a client's journey or a testimonial to add credibility.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 5. Think of this as an elevator pitch. By this point, the client should be sold and ready to make the purchase. This section is content-heavy, so draft your message cautiously.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Abandoned Cart Sequence\"}),/*#__PURE__*/t(\"p\",{children:[\"As an e-commerce marketer, you should be prepared to face customers who will \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"add products to their carts but never go through with a purchase\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"We\u2019ve all done that, too, at some point, so it\u2019s no surprise that you need to handle this tactfully. Here\u2019s what you can include in your \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/cart-abandonment-emails\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"cart abandonment sequence\"})}),\".\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 1. This initial reminder should be followed up one to two hours after products are added to the cart.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 2. This should follow up in 24 to 48 hours with instructions on completing a purchase in case the client has had trouble. You can offer discounts or reduced shipping charges to make it more compelling.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 3. This should be the final reminder, which should only be sent if the first two emails fail to complete the funnel. Content in this section should provoke a sense of urgency in the client.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Nurturing a Lead Email Sequence\"}),/*#__PURE__*/e(\"p\",{children:\"This sequence is a way of nurturing leads through offers and incentives.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You not only remind the client about the abandoned cart but also take them through additional discounts and offers to make the purchase more compelling.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Email 1. Show them your offers and incentives. Studies indicate that more than \",/*#__PURE__*/e(o,{href:\"https://cm-commerce.com/academy/what-science-says-about-discounts-promotions-and-free-offers/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"66% of customers\"})}),\" purchase a product purely because of the offer.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 2. This is the first reminder in case the first email doesn\u2019t generate a response.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 3. This is the second reminder that sets a deadline for the offer and instigates a response.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Post-Purchase Email Sequence\"}),/*#__PURE__*/e(\"p\",{children:\"This email sequence comes to action after the purchase goes through. You can decide when you want to send this.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, it could be directly after the purchase, while delivery is underway, or even after the delivery has been made.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 1. Talk about order confirmation or shipping details.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email 2. Encourage conversations to build prospects for selling more products and build a good rapport with the client. It\u2019s also a good time to ask for feedback or a review.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t burden yourself with worrying too much about the intervals between each message. It should do the job, as long as the content is top-notch and the information is clear.\"}),/*#__PURE__*/t(\"p\",{children:[\"Pro-tip. Use \",/*#__PURE__*/e(o,{href:\"https://hiverhq.com/email-ticketing-systems\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email tracking software\"})}),\" to establish a positive rapport with your customers by responding to their questions immediately.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Final Words\"}),/*#__PURE__*/t(\"p\",{children:[\"If you want to increase \",/*#__PURE__*/e(o,{href:\"https://www.bigcommerce.com/blog/increase-ecommerce-sales/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"sales engagement\"})}),\", boost sales rep productivity, prevent leads from slipping through the cracks and close more deals, then indulging in automated email sequencing is the answer.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Try to combine different types of email sequences, improve them and define which ones will fit your e-commerce business. Once you have the right mix, you\u2019ll be on your path to success.\"})]});export const richText6=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Product categorization is vital for a good customer experience. Poor product categorization is a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-ecommerce-mistakes\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"common e-commerce problem\"})}),\". It\u2019s critical to solve this issue because without it, your customers will struggle to find what they need on your site, and you will lose sales.\"]}),/*#__PURE__*/e(\"p\",{children:\"But what is product categorization? And how can you do it effectively? This guide is here to teach you everything you need to know.\"}),/*#__PURE__*/e(\"h2\",{children:\"What is product categorization?\"}),/*#__PURE__*/t(\"p\",{children:[\"Product categorization is the process of organizing your goods and services into their respective departments. You can use an API for product categorization and integrate it with other APIs that your business uses by using the \",/*#__PURE__*/e(o,{href:\"https://www.openlegacy.com/product/api-integration-platform\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"best API integration platform\"})}),\" for your needs.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Think of your online store, whether you sell from your own website, Instagram, or other social media platform, as a physical store. Product categorization not only helps with \",/*#__PURE__*/e(o,{href:\"https://www.inventory-planner.com/ultimate-guide-to-inventory-forecasting/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"forecasting in inventory management\"})}),\", but it's also great for helping customers find what they need quickly and easily.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t you hate when your favorite supermarket reorganizes its stock? You go in expecting to know exactly where to find your groceries - and everything has changed.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You have to hunt around for the stuff you need. People don\u2019t like the hassle. And this is especially true online - where other, better-organized e-stores are just a click or two away.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"E-commerce product categorization - also known as taxonomy - will keep your online store organized and help customers to find what they need in record time.\"}),/*#__PURE__*/e(\"p\",{children:\"Think of your categories as supermarket aisles and bays. Some online stores even refer to their departments as \u2018aisles\u2019 to make things super-clear for the customer, like online grocery Morrisons does here:\"}),/*#__PURE__*/e(\"img\",{alt:\"grocery store aisles online\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,HSEh0utDFfEmyaBacXhbHKOkT4A.jpg\",\"data-framer-height\":\"338\",\"data-framer-width\":\"512\",height:\"169\",src:\"https://framerusercontent.com/images/HSEh0utDFfEmyaBacXhbHKOkT4A.jpg\",style:{aspectRatio:\"512 / 338\"},width:\"256\"}),/*#__PURE__*/e(\"h2\",{children:\"Why is product categorization so important?\"}),/*#__PURE__*/e(\"p\",{children:\"The benefits of product categorization go beyond simply having a well-organized store. Here are some other benefits:\"}),/*#__PURE__*/e(\"h3\",{children:\"It benefits your SEO\"}),/*#__PURE__*/t(\"p\",{children:[\"Categorization doesn\u2019t just help customers to browse your site. It also helps search engines. Among other things, product categorization should always factor into \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/seo-and-cro-working-together\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"your SEO strategy\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s say you sell sneakers. If a customer types \u2018Ladies blue sneakers\u2019 into Google, Google\u2019s bots will crawl ecommerce \u2018categories\u2019 on websites in much the same way that a customer would (only much, much faster!)\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If the blue ladies\u2019 sneakers you sell are better-categorized than your competitors\u2019, they\u2019ll be easier for the bots to index, and your blue sneakers will get a higher ranking on the results page.\"}),/*#__PURE__*/e(\"h3\",{children:\"Gives accurate product recommendations\"}),/*#__PURE__*/t(\"p\",{children:[\"Improving \",/*#__PURE__*/e(o,{href:\"https://www.bigcommerce.com/articles/ecommerce/ecommerce-seo/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"your site\u2019s SEO\"})}),\" often leads to a boost in sales due to increased traffic. But it goes deeper than that. Product categories also act like tags.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"The better \u2018tagged\u2019 your product is, the more accurate your (or a search engine\u2019s) site recommendations will be. You can even add an \",/*#__PURE__*/e(o,{href:\"https://www.essentialplugin.com/wordpress-plugin/popup-anything-click/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email marketing popup\"})}),\" to appear on products of certain categories.\"]}),/*#__PURE__*/e(\"p\",{children:\"Back to those blue ladies\u2019 sneakers: The more you categorize, the closer that recommendation gets: Clothing>Women\u2019s clothing>Women\u2019s shoes>Women\u2019s sneakers>Women\u2019s sneakers Blue.\"}),/*#__PURE__*/t(\"p\",{children:[\"Furthermore, this system will tell your recommendation algorithm more about what this customer likes. In the future, rather than just offering them recommendations for \u2018clothing,\u2019 the recommendation will be far more tailored. You can even edit your categories to take account of \",/*#__PURE__*/e(o,{href:\"https://affise.com/blog/ecommerce-marketing-growth-2022/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"online shopping trends\"})}),\", ensuring that you\u2019re always giving your customers the best ecommerce shopping experience.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Improves user experience\"}),/*#__PURE__*/e(\"p\",{children:\"Never underestimate the importance of your online shopping experience. You could have the best product in the world, but if your customers find your site frustrating, you\u2019ll still lose sales.\"}),/*#__PURE__*/t(\"p\",{children:[\"Good product categorization makes your site a lot easier for customers to navigate. A smooth, easy, \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/accessible-web-design\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"and accessible\"})}),\" shopping experience will endear you to your customers. And good product categorization plays a big part in providing that streamlined, easily-navigable experience.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Prevents abandoned carts\"}),/*#__PURE__*/e(\"p\",{children:\"Cart abandonment is a big problem in ecommerce. Companies lose billions in potential sales each year because of it. Improving your product categorization can help, however.\"}),/*#__PURE__*/e(\"img\",{alt:\"cart abandonment statistics\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,skqMPCYURoxkkF1wKVEboP96tGQ.png\",\"data-framer-height\":\"512\",\"data-framer-width\":\"512\",height:\"256\",src:\"https://framerusercontent.com/images/skqMPCYURoxkkF1wKVEboP96tGQ.png\",style:{aspectRatio:\"512 / 512\"},width:\"256\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://financesonline.com/statistics-shopping-cart-abandonment-statistics/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Image source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"Delay is the enemy when it comes to cart abandonment. It\u2019s impulsivity that carries someone through to the sales screen. This is why things that speed up online processes, such as 1-click checkouts and \",/*#__PURE__*/e(o,{href:\"https://www.pandadoc.com/electronic-signature-software/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"PandaDoc signature\"})}),\" technology are so popular.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The longer it takes for your customer to find the product, bag it and check it out, the more likely they will lose that impulse and abandon their cart. By following these \",/*#__PURE__*/e(o,{href:\"https://blog.2checkout.com/ecommerce-checkout-tips-increase-site-cart-conversions/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"check-out tips\"})}),\", and organizing your products into categories, you speed up the online shopping experience a lot. This means fewer abandoned carts and a lot more revenue in the bank.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How to ace product categorization\"}),/*#__PURE__*/e(\"p\",{children:\"So, product categorization is worth doing! But how can you make it work for your business?\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Identify all product data sources\"}),/*#__PURE__*/t(\"p\",{children:[\"Work out where you\u2019re storing your current product data. For example, are you currently \",/*#__PURE__*/e(o,{href:\"https://databricks.com/glossary/elasticsearch\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"using Elasticsearch\"})}),\" to store all your product data?\"]}),/*#__PURE__*/t(\"p\",{children:[\"Make sure that you\u2019re thorough in digging out all your product data. It\u2019s not uncommon - especially in larger operations - for product data to get spread around various departments in different formats. So, check everywhere! You could use a \",/*#__PURE__*/e(o,{href:\"https://www.beaconstac.com/pdf-qr-code\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"qr code pdf \"})}),\"to easily categorize and sort your product data.\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. Organize product data\"}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019ve dug out all your data, compile it in one place. Many companies use a PIM (Product Information Management) platform for this. Once all your product information is in one place, you can lay it out and see what you\u2019re working with.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re unsure how to do this properly, you could either hire a data expert or get yourself some \",/*#__PURE__*/e(o,{href:\"https://databricks.com/glossary/apache-kudu\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"apache kudu books\"})}),\". Don\u2019t worry - it\u2019s not as complex as it sounds!\"]}),/*#__PURE__*/e(\"h3\",{children:\"3. Categorize your product based on hierarchy\"}),/*#__PURE__*/e(\"p\",{children:\"Now, you need to set up a taxonomic system that assigns products to pre-defined \u2018boxes\u2019 according to your categories. Many PIM systems will do this for you automatically if you feed them your product information in the right way. Build a \u2018hierarchy\u2019 by starting with \u2018big\u2019 categories and then breaking each into smaller subcategories.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For example, if you sell clothing, your \u2018Big\u2019 categories might be Men\u2019s, Ladies, Unisex, and Kids. You can then break each of these into things, like tops, pants, socks, footwear, etc. Then, within these smaller categories, break it down further - sweaters, t-shirts, jeans, sneakers, formal shoes, etc.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019ve built your taxonomic hierarchy, you can start tagging product data accordingly.\"}),/*#__PURE__*/t(\"p\",{children:[\"This may all sound like a lot of work initially, but it gets easier. As you refine and streamline your categories, the best platforms will start tagging and assigning products automatically. A \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/6-tips-optimizing-ecommerce-checkout-page\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"well-optimized checkout process\"})}),\" can even update your inventory with each sale.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Personalize your category name\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Naming conventions are more important than you might think for this kind of thing. It\u2019s important to make your category names:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Consistent\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Logical\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Easy to search\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Relevant\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Follow consistent spelling conventions (for example, either capitalize all or none of your categories)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Provide all the needed information\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"5. Refresh your categories every now and then\"}),/*#__PURE__*/e(\"p\",{children:\"The world of ecommerce is constantly changing. So, it\u2019s worth giving your product categories a refresh.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re not sure whether you need to change things up, why not employ a \",/*#__PURE__*/e(o,{href:\"https://www.globalapptesting.com/manual-testing-best-practices\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"manual tester\"})}),\"? They can go through your site and tell you how findable your products are, and how intuitive your categorization system is.\"]}),/*#__PURE__*/e(\"h2\",{children:\"3 Product Categorization Mistakes to Avoid\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Overcategorization\"}),/*#__PURE__*/e(\"p\",{children:\"Getting specific with your categories is always good - but don\u2019t add too many layers. Too many clicks are off-putting. If your customers have to go through a load of submenus to reach the product they want, they\u2019ll click out. So, be clever with your categorization, and don\u2019t go overboard.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Duplicates or similar category\"}),/*#__PURE__*/e(\"p\",{children:\"Duplicate categories are a common problem, especially if you keep your data in multiple locations.\"}),/*#__PURE__*/t(\"p\",{children:[\"Try and make sure that your categories are both different and distinct. Streamlining your data in one location and regularly checking for errors can help. If you have to keep your product information in various locations, \",/*#__PURE__*/e(o,{href:\"https://www.inventory-planner.com/best-practices-how-to-manage-multiple-location-inventory-with-shopify/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"inventory management multiple locations software\"})}),\" can help make sure it\u2019s all clean and consistent.\"]}),/*#__PURE__*/e(\"h3\",{children:\"3. Misidentified products\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If your products aren\u2019t labeled and categorized properly, your customers won\u2019t be able to find them.\"}),/*#__PURE__*/e(\"p\",{children:\"Furthermore, making amateur mistakes like misidentifying products gives a bad impression of your brand and will reduce consumer confidence in you. So make sure that you\u2019re careful and precise when identifying products!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Product categorization is vital for:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Having an efficient online store\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Improving your customer experience\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Boosting sales\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Boosting your SEO\"})})]}),/*#__PURE__*/e(\"p\",{children:\"So, what are you waiting for? Dig into that data and get categorizing today.\"})]});export const richText7=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Online shopping is becoming a bigger part of US consumers' spending habits.\",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-ecommerce-mistakes\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" E-commerce\"})}),\" sales in the US were over $250 billion dollars in the first quarter of 2022 alone. Optimizing your product pages to increase e-commerce conversions can give you the edge you need to compete in this rapidly growing arena.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/product-page-engagement\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Product pages\"})}),\" are responsible for informing online consumers about your product and driving conversions, but a lot more goes into them.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Typically, consumers can see a product in person, pick it up and feel its quality for themselves. When considering buying from an e-commerce business, the experience for shoppers is entirely different.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Product pages do the heavy lifting and are responsible for instilling a sense of security while driving \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-optimization-guide\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversions\"})}),\". They need to provide all of the information necessary to make website customers feel confident that what they see is what they get.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/session-recordings-ecommerce\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"E-commerce\"})}),\" shoppers can hesitate to purchase because they don't have that in-person experience with your store to provide the trust signals they rely on. To \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"optimize your product page conversion rate\"})}),\", including social proof like reviews and various professional product images will make all the difference for your customers.\\xa0\"]}),/*#__PURE__*/e(\"h4\",{children:\"Below are nine single product page examples from Lucky Orange customers, with strategies you can apply to your website to increase conversions.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Apparel e-commerce site best practices\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Vuori Product Page Example\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,3AWmvW7amUR5sbgiLzm0CqdKpIc.png\",\"data-framer-height\":\"923\",\"data-framer-width\":\"1903\",height:\"461\",src:\"https://framerusercontent.com/images/3AWmvW7amUR5sbgiLzm0CqdKpIc.png\",srcSet:\"https://framerusercontent.com/images/3AWmvW7amUR5sbgiLzm0CqdKpIc.png?scale-down-to=512 512w,https://framerusercontent.com/images/3AWmvW7amUR5sbgiLzm0CqdKpIc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3AWmvW7amUR5sbgiLzm0CqdKpIc.png 1903w\",style:{aspectRatio:\"1903 / 923\"},width:\"951\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from fashion brand \",/*#__PURE__*/e(o,{href:\"https://vuoriclothing.com/products/kore-unlined-short-saltwater-red\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Vuori clothing\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"In clothing, \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-create-stunning-sales-pages\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"product images\"})}),\" are essential in building trust for consumers. On this product page, the image is front and center. The product photos are great because they show the shorts from various angles, so the customer can tell what they will look like when it arrives. Allowing fashion shoppers to zoom in is a bonus, highlighting the material used and the quality of seams.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"For an even deeper connection, consider making product videos showing your product in use. Some products may have features that show much better when there's movement involved.\"}),/*#__PURE__*/t(\"p\",{children:[\"No matter the size of your business, customers look for \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-to-choose-website-builder\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"high-quality images to indicate if the website is reliable\"})}),\". With an e-commerce store, customers are inherently looking for a reason not to make the purchase, so being mindful of the small details can make a difference.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Create urgency to increase buying impulse\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,SvtsnIIpI1ONPLwhPwTmKT7bBy4.png\",\"data-framer-height\":\"783\",\"data-framer-width\":\"1218\",height:\"391\",src:\"https://framerusercontent.com/images/SvtsnIIpI1ONPLwhPwTmKT7bBy4.png\",srcSet:\"https://framerusercontent.com/images/SvtsnIIpI1ONPLwhPwTmKT7bBy4.png?scale-down-to=512 512w,https://framerusercontent.com/images/SvtsnIIpI1ONPLwhPwTmKT7bBy4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/SvtsnIIpI1ONPLwhPwTmKT7bBy4.png 1218w\",style:{aspectRatio:\"1218 / 783\"},width:\"609\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://www.denniskirk.com/bassani/black-road-rage-ii-mega-power-2-into-1-system-1d32rb.p4409642.prd/4409642.sku\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Dennis Kirk\"})})]}),/*#__PURE__*/e(\"p\",{children:\"When your goal is to increase conversions, creating urgency is immensely important. In this product page, from Dennis Kirk, urgency is created by showing how few motorcycles are left. When customers see that only two motorcycles are available, they will be inclined to purchase them before someone else does.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This example also includes a shipping countdown down to the second. If a customer is unsure about making a purchase, seeing that time is running out on \u201Cshipping today\u201D can give them the extra push they need to convert.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Urgency can also be created by offering a limited-time sale or offer of free shipping. Anything that narrows down the window of time a product or sale is available will have a similar effect. The goal should be to get consumers to click your \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/cta-best-practices-higher-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"call-to-action\"})}),\" (cta button) without leaving the page.\\xa0\"]}),/*#__PURE__*/t(\"h2\",{children:[\"How to optimize product pages \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"using simple design\"})}),\" to minimize distractions\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,tgVebWYs0OR4GHjVXh9l0JLlqTM.png\",\"data-framer-height\":\"786\",\"data-framer-width\":\"1807\",height:\"393\",src:\"https://framerusercontent.com/images/tgVebWYs0OR4GHjVXh9l0JLlqTM.png\",srcSet:\"https://framerusercontent.com/images/tgVebWYs0OR4GHjVXh9l0JLlqTM.png?scale-down-to=512 512w,https://framerusercontent.com/images/tgVebWYs0OR4GHjVXh9l0JLlqTM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/tgVebWYs0OR4GHjVXh9l0JLlqTM.png 1807w\",style:{aspectRatio:\"1807 / 786\"},width:\"903\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from online fashion business \",/*#__PURE__*/e(o,{href:\"https://matethelabel.com/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Mate the Label\"})})]}),/*#__PURE__*/e(\"p\",{children:\"When organizing your ecommerce product pages, it's common for people to think more is better, but that's not the case. Pull-down organizers allow you to include all the product details without overcrowding the page.\"}),/*#__PURE__*/t(\"p\",{children:[\"By keeping all of the elements simple, customers can focus on the call-to-action button without being distracted by \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-to-use-color-more-effectively-on-your-e-commerce-site\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"crazy colors\"})}),\" and extra text\u2014a need to visit the search bar to find what they want.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Encourage social sharing to increase audience engagement\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Social Sharing E-commerce\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,7CQHdlkYTgJHUruhnudagJKi0ww.png\",\"data-framer-height\":\"850\",\"data-framer-width\":\"1872\",height:\"425\",src:\"https://framerusercontent.com/images/7CQHdlkYTgJHUruhnudagJKi0ww.png\",srcSet:\"https://framerusercontent.com/images/7CQHdlkYTgJHUruhnudagJKi0ww.png?scale-down-to=512 512w,https://framerusercontent.com/images/7CQHdlkYTgJHUruhnudagJKi0ww.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/7CQHdlkYTgJHUruhnudagJKi0ww.png 1872w\",style:{aspectRatio:\"1872 / 850\"},width:\"936\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://www.ghoststop.com/onvoy/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Ghoststop\"})})]}),/*#__PURE__*/e(\"p\",{children:\"If your product caters to a specific niche or a community, including social sharing buttons can increase conversions and visibility. Ghoststop recognizes that the product they're selling caters to an active online community that could boost sales by posting about it on their Facebook or Twitter.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Social sharing also works well for industries like fashion, where \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/influencer-marketing-your-ultimate-guide-to-measuring-roi\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"influencers \"})}),\"share their favorite clothing with their followers. Linking your social media accounts to a product page will expand brand awareness and deepen social proof.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Present reviews to harness the power of social proof\"}),/*#__PURE__*/e(\"img\",{alt:\"Using Social Proof To Increase Conversions\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2prAW2NWmf4A9VPsIRMzHqI9Sk.png\",\"data-framer-height\":\"923\",\"data-framer-width\":\"1903\",height:\"461\",src:\"https://framerusercontent.com/images/2prAW2NWmf4A9VPsIRMzHqI9Sk.png\",srcSet:\"https://framerusercontent.com/images/2prAW2NWmf4A9VPsIRMzHqI9Sk.png?scale-down-to=512 512w,https://framerusercontent.com/images/2prAW2NWmf4A9VPsIRMzHqI9Sk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2prAW2NWmf4A9VPsIRMzHqI9Sk.png 1903w\",style:{aspectRatio:\"1903 / 923\"},width:\"951\"}),/*#__PURE__*/e(\"p\",{children:\"Reviews are critical, especially when the product you\u2019re selling needs to meet particular safety or quality standards. Haircare products include an extra level of skepticism because consumers need to know they won't harm their hair or skin. Knowing that DG hair's product page puts customer reviews front and center establishes trust in its products and the results it will provide.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Including reviews on your product page layout shouldn't just be limited to beauty products or food. Including reviews is vital in every industry and increases conversion by up to 70%.\"}),/*#__PURE__*/t(\"h4\",{children:[\"Review apps like\",/*#__PURE__*/e(o,{href:\"https://www.bigcommerce.com/apps/fera-ai/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" Fera\"})}),\" make the review gathering process easy.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Multiply conversions by introducing cross-selling\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,XmoqQJndJiLtvJ3BN1jtAEKBu9A.png\",\"data-framer-height\":\"802\",\"data-framer-width\":\"733\",height:\"401\",src:\"https://framerusercontent.com/images/XmoqQJndJiLtvJ3BN1jtAEKBu9A.png\",srcSet:\"https://framerusercontent.com/images/XmoqQJndJiLtvJ3BN1jtAEKBu9A.png 733w\",style:{aspectRatio:\"733 / 802\"},width:\"366\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://www.fireballwhisky.com/swag/product-page.fireball-carrier-100ml-6-pk.html\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Fireball Whisky\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Cross-selling is when you encourage existing customers to purchase a different product along with the one they are already interested in. You would commonly see this through a recommended product section towards the bottom of a product page. In this example, Fireball recommends that customers interested in a fireball carrier should also check out the Fireball tailgate grill.\"}),/*#__PURE__*/e(\"p\",{children:\"Cater to FOMO, the fear of missing out, by choosing products that go together well. Including a recommended product section leads to customers spending more money by introducing them to items they didn't know they needed (or, in this case, wanted). It also includes social proof by inferring that people who purchased this product also liked other things.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Want more product recommendations best practices? Check out this \",/*#__PURE__*/e(o,{href:\"https://adoric.com/blog/top-25-product-recommendation-tools/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"list of top recommendation tools\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Customize product pages to appeal to your target audience directly\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eHH8rhoNngvoPEnyvnCDS6rNyI.png\",\"data-framer-height\":\"2184\",\"data-framer-width\":\"1889\",height:\"1092\",src:\"https://framerusercontent.com/images/eHH8rhoNngvoPEnyvnCDS6rNyI.png\",srcSet:\"https://framerusercontent.com/images/eHH8rhoNngvoPEnyvnCDS6rNyI.png?scale-down-to=1024 885w,https://framerusercontent.com/images/eHH8rhoNngvoPEnyvnCDS6rNyI.png?scale-down-to=2048 1771w,https://framerusercontent.com/images/eHH8rhoNngvoPEnyvnCDS6rNyI.png 1889w\",style:{aspectRatio:\"1889 / 2184\"},width:\"944\"}),/*#__PURE__*/t(\"p\",{children:[\"Make sure your e-commerce product detail page is targeting your \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/your-quick-start-guide-to-polls\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"audience\"})}),\". Winco is an industrial cookware company whose target audience is business owners, like restaurants and companies in the hospitality industry. Depending on the industry, B2B product pages can include details that a typical consumer wouldn't be interested in.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Winco's \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-pages-explained\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"product landing pages\"})}),\" include common elements like product descriptions and images but also have a spec chart with the exact measurements and specifications. They also include a financing option that is only compatible with businesses. This information is only relevant to its target audience (business owners) and provides them with the information they need to make an informed decision.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Capture your visitor's attention with captivating copy\"}),/*#__PURE__*/e(\"img\",{alt:\"Captivating e-commerce product descriptions\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,CffgNI0UTIhKDzKrqoe27qG7U.png\",\"data-framer-height\":\"717\",\"data-framer-width\":\"996\",height:\"358\",src:\"https://framerusercontent.com/images/CffgNI0UTIhKDzKrqoe27qG7U.png\",srcSet:\"https://framerusercontent.com/images/CffgNI0UTIhKDzKrqoe27qG7U.png?scale-down-to=512 512w,https://framerusercontent.com/images/CffgNI0UTIhKDzKrqoe27qG7U.png 996w\",style:{aspectRatio:\"996 / 717\"},width:\"498\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://coola.com/collections/sunless-tan-body/products/sunless-tan-luminizing-body-serum\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Coola\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Using \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/writing-ecommerce-product-descriptions\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"interesting copy \"})}),'on your product display page is a great way to engage your online shoppers. Coola uses words like \"shimmery\" and \"Sunkissed radiance\" to illustrate the luxurious feel they want their customers to associate with the tanner and face cream.\\xa0']}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"engaing product description peanut butter bonbons\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,nn3kumPdmkO0aJ4RQ60VsPQpojQ.png\",\"data-framer-height\":\"884\",\"data-framer-width\":\"1920\",height:\"442\",src:\"https://framerusercontent.com/images/nn3kumPdmkO0aJ4RQ60VsPQpojQ.png\",srcSet:\"https://framerusercontent.com/images/nn3kumPdmkO0aJ4RQ60VsPQpojQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/nn3kumPdmkO0aJ4RQ60VsPQpojQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/nn3kumPdmkO0aJ4RQ60VsPQpojQ.png 1920w\",style:{aspectRatio:\"1920 / 884\"},width:\"960\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://www.vosgeschocolate.com/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Vosges Chocolate\"})}),\"\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"This online store product page for Vosges chocolate is another example of using vivid language to engage with customers through a product description. Truffles and skincare are luxury goods, and both companies want to convey that through the tone of their copy.\\xa0Conversion optimization for luxury online retailers is much the same as for lower-tier brands. The main difference is usually overcoming trust and pain points when you're demanding a higher price tag for products.\"}),/*#__PURE__*/e(\"p\",{children:\"When your prices are on the higher end, justifying the price point should happen in your product description. You want your customers to picture themselves using or eating the product and how good it will make them feel. When you read this example, the customer is instantly transported to a chocolate shop, enjoying the aromas of candied orange peel and spiced ginger.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"If you can transport your customer through your product description and provide supporting elements like a good product picture and some reviews or testimonials, consumers will be hooked.\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Product pages are one of the most critical parts of any website and should be at the top of your optimization list.\"}),/*#__PURE__*/t(\"p\",{children:[\"Whether adding more details to your product description, reshooting photographs, or seeking out reviews, making small changes can significantly impact your customers and \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/7-website-conversion-hacks-you-need-to-know\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"increase your \"})}),/*#__PURE__*/e(o,{openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversion rate\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you want to nail product page design, check out this best product listing page design \",/*#__PURE__*/e(o,{href:\"https://pagefly.io/blogs/shopify/ecommerce-product-page-design-best-practices\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"guide from PageFly\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"What other product page best practices do you live by? What brands are your e-commerce product page design inspiration? Let us know on \",/*#__PURE__*/e(o,{href:\"https://twitter.com/luckyorange\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Twitter\"})}),\".\"]})]});export const richText8=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"As of 2020, Shopify is in the top three e-commerce platforms worldwide, with over 500,000 active stores. While various e-commerce stores have achieved massive success for a number of reasons, the e-commerce platform they chose to run on is often a strong factor.\"}),/*#__PURE__*/e(\"p\",{children:\"For every little thing you may want to try out on your online store, there has to be a part of the platform\u2019s functionality that can accommodate it.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re just starting out and wondering what platform to go with for your e-commerce store, let\u2019s clue you in on the benefits of choosing Shopify\"}),/*#__PURE__*/e(\"h2\",{children:\"User-friendliness\"}),/*#__PURE__*/t(\"p\",{children:[\"This has always been an important aspect of any technology. A lot of the people that use \",/*#__PURE__*/e(o,{href:\"https://www.quicksprout.com/best-ecommerce-platforms/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"e-commerce platforms\"})}),\" are trying to do business. If you happen to be one of those people that aren\u2019t very tech-savvy, Shopify\u2019s administrative panel will most likely be a delight for you.\"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s the part of the store that properly categorizes every store element, from the look (typography and color) to shipping settings. Everything is labeled in a straightforward manner and you can just click your way through most of it.\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll be offered the software and hosting services to launch your Shopify store. This means that you won\u2019t have to worry about what code to write for an action, or how a server will communicate with a client.\"}),/*#__PURE__*/e(\"h2\",{children:\"Secure shopping\"}),/*#__PURE__*/t(\"p\",{children:[\"With \",/*#__PURE__*/e(o,{href:\"https://review42.com/ecommerce-fraud-statistics/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"online shopping fraud\"})}),\" growing at a rate of 30% since 2017 (twice the rate of e-commerce sales), security is a major concern for both sides in e-commerce. About 19% of consumers say they wouldn\u2019t return to a breached store even after the issue has been fixed.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re going to \",/*#__PURE__*/e(o,{href:\"https://www.pixpa.com/blog/create-ecommerce-website\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"develop an e-commerce store\"})}),\" successfully, security should be guaranteed and Shopify is one of the closest in this area. The platform supports HTTPS and SSL (Secure Sockets Layer) certificates which come with a badge of security that visitors can easily see.\"]}),/*#__PURE__*/e(\"p\",{children:\"The SSL feature is fundamental when it comes to encrypting sensitive information moving through the store\u2019s website. The platform also adheres to the PCI (Payment Card Industry) Data Security Standards.\"}),/*#__PURE__*/t(\"p\",{children:[\"Their regular upgrades and maintenance of the hosting service are also helpful in ensuring that every other store element is always available online. The platform has also \",/*#__PURE__*/e(o,{href:\"https://www.retaildive.com/news/5-numbers-to-know-about-retail-cybersecurity/435682/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"spent over $850,000 on ethical hackers\"})}),\" to identify weak points and ultimately produce a more secure experience.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Visually appealing\"}),/*#__PURE__*/e(\"p\",{children:\"Just like you wouldn\u2019t want to spend that much time inside an ugly physical store, the same goes for online stores. In the case of the latter, you\u2019re even more limited since all you have is a website to try and produce the same feeling derived from exquisite furnishings or lighting.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Shopify e-commerce themes come in plenty, both free and premium. They also offer a variety of options when it comes to redesigning the look of your store. Not only can you make it attractive, but you can also do it in a manner that is more likely to increase conversions.\"}),/*#__PURE__*/t(\"p\",{children:[\"These features include smooth navigational menus and well-timed CTAs (calls-to-action). You can find a good example of a free theme with superior add-ons that can help you \",/*#__PURE__*/e(o,{href:\"https://bit.ly/2SlEs2t\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"build a high-converting Shopify store\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Keep in mind that all Shopify themes are responsive, allowing for a consistent experience on desktop, tablet and other mobile devices. These themes also offer excellent performance in regard to page load speeds and other metrics.\"}),/*#__PURE__*/e(\"h2\",{children:\"Multiple payment options\"}),/*#__PURE__*/e(\"p\",{children:\"To increase your chances of getting that sale, you want to make sure that shoppers can use different payment methods during the checkout process. For starters, Shopify provides its own native gateway powered by Stripe.\"}),/*#__PURE__*/e(\"p\",{children:\"On top of that, you can also enable other local currencies and card options to improve your chances of converting. Be it PayPal, VISA, AMEX, MasterCard, ApplePay or GooglePay, your shoppers will be spoilt for choice.\"}),/*#__PURE__*/e(\"p\",{children:\"Remember that crypto-currencies are gradually gaining ground and Shopify has already made moves to accommodate them. Find out more about how you can enable crypto payments on your Shopify store here.\"}),/*#__PURE__*/e(\"h2\",{children:\"Robust customer support\"}),/*#__PURE__*/e(\"p\",{children:\"Whenever there\u2019s an issue with your service, especially if it involves a customer complaining, you want to be able to solve it quickly. This usually involves doing some troubleshooting to find out whether the fault is on their end or on yours.\"}),/*#__PURE__*/e(\"p\",{children:\"And in the case where the customer isn\u2019t to blame, there are still several possible points of error including your dropshipping supplier, configurations set by you and the platform\u2019s technology. A good place to start is by reaching out to your platform\u2019s support team.\"}),/*#__PURE__*/t(\"p\",{children:[\"From there you can find out what to do next if things weren\u2019t clear. Shopify has people ready to assist you 24/7 via email, phone or \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2020/06/17/4-chat-solutions-growing-businesses/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"live chat\"})}),\". This is particularly important if you sell to people in different time zones since queries may come in at all sorts of hours.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Adding apps\"}),/*#__PURE__*/t(\"p\",{children:[\"One of Shopify\u2019s major selling points is its app store. Whether you want to set up a referral program or run a donation drive, there\u2019s \",/*#__PURE__*/e(o,{href:\"https://rewind.com/best-shopify-apps/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"an app to help you manage all the work\"})}),\". Most of these apps are also packaged to be easy to install and operate.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Another advantage here is that you don\u2019t have to build your store while worrying about every activity you might ever want to carry out. You can start with a simple set up and when you find yourself needing say, an\",/*#__PURE__*/e(o,{href:\"https://www.semrush.com/blog/image-seo/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" image optimizer\"})}),\" or charity app, you can check out the store.\"]}),/*#__PURE__*/e(\"p\",{children:\"Many of these apps are available for free so you won\u2019t always have to worry about paying for some of the integrations you need. The Shopify ecosystem continues to attract developer talent to innovate at a rate faster than many major brands can handle.\"}),/*#__PURE__*/e(\"h2\",{children:\"Fair pricing\"}),/*#__PURE__*/e(\"p\",{children:\"The platform creators understand that different people selling online have a varying set of needs. Shopify therefore offers a number of plans with specific functionality for each one of them.\"}),/*#__PURE__*/e(\"p\",{children:\"As of writing, those looking to keep it simple can start with the $9/month Shopify Lite to get a \u201CBuy\u201D button usable on other sites and also manage and sell inventory in physical stores. If your business is of a larger scale with more complex needs, you can try the $29, $79 and $299/month plans.\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s also the option of Shopify Plus. The major variations in these plans are in areas such as number of staff accounts supported, card transaction fees, professional reports, shipping etc.\"}),/*#__PURE__*/e(\"p\",{children:\"All this means that if you do not yet have a good idea of how well you\u2019ll be doing in the short-term, you don\u2019t have to commit to unnecessary options at a higher price. You can learn more details about the different Shopify plans here.\"}),/*#__PURE__*/e(\"h2\",{children:\"Strong SEO and marketing tools\"}),/*#__PURE__*/t(\"p\",{children:[\"For anyone just starting out in the e-commerce space, getting your store out there and having many eyes on it can be difficult and expensive. \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/seo-and-cro-working-together\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Organic traffic\"})}),\" is tough to compete for and the quality and quantity of traffic from ads isn\u2019t always reliable.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The basic version of Shopify comes with \",/*#__PURE__*/e(o,{href:\"https://bit.ly/3cUvyTd\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"some helpful SEO features\"})}),\" (Search Engine Optimization) to help you rank higher in search engine results, plus e-commerce analytics tools to track progress.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Some of the essentials include email marketing and product reviews.\"}),/*#__PURE__*/e(\"p\",{children:\"Shopify\u2019s various plans also allow you to set up a blog which can be crucial in your content marketing strategy. In the case where you might want to run discounts, free shipping offers and distribute coupons as part of your strategy, Shopify has several settings to make all this tidy.\"}),/*#__PURE__*/e(\"p\",{children:\"You can also create beautiful landing pages to support your pay-per-click ads and rely on neat code to improve your website\u2019s rank. The platform also allows for better control over site architecture, metadata of various elements like images, and sitemaps too.\"}),/*#__PURE__*/t(\"p\",{children:[\"With Shopify, you have the ability to sell on a variety of channels including social media (Facebook, Instagram and Pinterest), Messenger, Amazon etc. The Buy button and POS (Point Of Sale) options also help you to \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2020/06/04/how-to-analyze-conversion-funnels-pro/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"boost your chances of making a sale\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/t(\"p\",{children:[\"Shopify excels at \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"all the major pillars of an e-commerce store\"})}),\". These can be summed up as security, usability, marketability, and cost-effectiveness. In all these areas, Shopify channels the start-small-and-grow-big philosophy.\"]}),/*#__PURE__*/e(\"p\",{children:\"It leaves room for flexibility and scalability, knowing well that business can be very dynamic. What starts out as a makeup store can be a full-on beauty and fashion products store in less than half a year.\"}),/*#__PURE__*/e(\"p\",{children:\"Shopify also makes it easy to add products, with the help of services like Oberlo that create a smooth link with dropshipping suppliers like AliExpress.\"}),/*#__PURE__*/e(\"p\",{children:\"The platform aims to be the top global retail operating system and has been advancing when it comes to support for emerging technologies.\"}),/*#__PURE__*/e(\"p\",{children:\"If you at some point plan on incorporating AI (Artificial Intelligence) and machine learning into your e-commerce store, consider choosing Shopify. 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