{
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  "sources": ["ssg:https://framerusercontent.com/modules/remQ8Rks05D48JEiEjlO/1BdbUAKYMiLYGII7rlAk/viE77TKjS-19.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Are your analytics tools falling short?\"}),/*#__PURE__*/e(\"p\",{children:\"Resources like Google Analytics are great for gathering quantitative data and tracking activity on your website. You can see things like conversion rate, bounce rate and session duration for individual users on your site and analyze that data from different segments or traffic sources.\"}),/*#__PURE__*/e(\"p\",{children:\"These numbers are extremely helpful in knowing what\u2019s working and what\u2019s not -- but by studying this information alone, you\u2019ll be left guessing why things are performing this way.\"}),/*#__PURE__*/e(\"h3\",{children:\"What the numbers can\u2019t tell you\"}),/*#__PURE__*/e(\"p\",{children:\"What these data points can\u2019t answer for you is \u201CWhy?\u201D\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Why are customers exiting from this page?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Why does this traffic source have a lower conversion rate?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Why are customers from this region spending less time on my site?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Quantitative data alone can\u2019t tell you how users are interacting with your site\u2014and for Miss Amara, an e-commerce Shopify site, this meant they needed another tool to compensate for the shortcomings of Google Analytics.\"}),/*#__PURE__*/e(\"h2\",{children:\"Lucky Orange fills the gaps\"}),/*#__PURE__*/t(\"p\",{children:[\"Lucky Orange Dynamic Heatmaps and Session Recordings help you answer questions about why visitors take certain actions on your website. Heatmaps and session recordings provide \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2021/06/29/qualitative-data-acquisition-retention/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"qualitative data\"})}),\" for a deeper understanding of visitors and how they interact with your site. You can see where they clicked, scrolled, moved and tapped to determine what\u2019s preventing them from converting.\"]}),/*#__PURE__*/e(\"p\",{children:\"Seeing this deep level of analysis is great, but how can it help you make sense of what you see in Google Analytics? Enter Lucky Orange customer, Miss Amara, who did just that in their search for clearer, more actionable data.\"}),/*#__PURE__*/e(\"h2\",{children:\"How Miss Amara uses Lucky Orange\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://missamara.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Miss Amara\"})}),\" is an online retailer that specializes in beautiful, one-of-a-kind rugs. Their mission is to change the rug-buying experience and make it truly magical with peace-of-mind free returns, free delivery and free professional styling advice. They started in Australia in 2014, but have since expanded to the U.S., Hong Kong and New Zealand.\"]}),/*#__PURE__*/e(\"p\",{children:\"Miss Amara\u2019s expansion overseas led to some questions and challenges that data from Google Analytics couldn\u2019t solve on its own.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWe needed to get real-time recordings and understand how users were interacting with the site, and what their barriers were,\u201D said Jacob Dryer, Miss Amara, digital marketing manager.\"}),/*#__PURE__*/e(\"p\",{children:\"Miss Amara found a solution with Lucky Orange filters for heatmaps and recordings. Filters allow Miss Amara to segment customers in different ways -- by traffic source, location, events, visited page, etc. -- to see how they are interacting on the website.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why you should segment data\"}),/*#__PURE__*/e(\"p\",{children:\"All customers are different. They\u2019ll come from different places, make different decisions and behave differently on your site.\"}),/*#__PURE__*/e(\"p\",{children:\"When you have a large amount of data, segmenting customers based on demographics, activities or traffic sources helps you be more strategic with the time you spend analyzing behavior. And since Google Analytics and Lucky Orange both offer powerful segmentation abilities, you can create and analyze data from the same segments across the two platforms.\"}),/*#__PURE__*/t(\"p\",{children:[\"If your data suggests that one segment is performing significantly worse than the others\u2014but you don\u2019t know why\u2014\",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2021/06/22/session-recordings-sales-enablement/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"watch recordings from that segment\"})}),\" in Lucky Orange to see how these users behave on your site.\"]}),/*#__PURE__*/e(\"p\",{children:\"Filtering recordings can help you uncover website behavior patterns in different segments and provide insight as to why some customers convert more than others.\"}),/*#__PURE__*/e(\"p\",{children:\"Segmenting in Lucky Orange is easy and flexible -- on the Visitors tab, click Filters -- from here, you can segment by different user criteria. Filter heatmaps and recordings by traffic source, device type, visit number, online status and more.\"}),/*#__PURE__*/e(\"h2\",{children:\"Miss Amara segmentation techniques\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Traffic source\"}),/*#__PURE__*/e(\"p\",{children:\"The Miss Amara team filters its website traffic by source to analyze how users are performing. From this, they found Facebook ad traffic, specifically from conversion campaigns, performed much better than other sources across metrics like pages per session and average time on site.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWhile we could\u2019ve gotten this information from Google Analytics, being able to validate this further with the corresponding recordings was a huge help,\u201D said Dryer.\"}),/*#__PURE__*/e(\"p\",{children:\"Filtering recordings to see only traffic from Facebook ads gives Miss Amara better insight as to why those users typically visit more pages and stay on their site longer. This qualitative analysis helps them make more informed decisions in regards to where money is spent trying to get customers on their site.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Location\"}),/*#__PURE__*/e(\"p\",{children:\"After establishing themselves in the U.S. market, the Miss Amara team found it especially important to see how users were interacting with their site. When they started, U.S. visitors had a lower conversion rate hovering around the 0.4%-0.45%, in comparison to other more established markets where the conversion rate was closer to 1%. Miss Amara was interested in watching real visitor recordings to get a better understanding of where drop-off points were and what the barriers were for these users.\"}),/*#__PURE__*/e(\"p\",{children:'After reviewing the recordings, they found that people were dropping off on the shipping page and some people were struggling to find it at all - even typing \"shipping\" into the search box. Using this info Miss Amara made our Free Shipping page more visible on the product page, and on our shipping page they made much needed changes including providing a map of delivery estimates for different states as opposed to a generic 1-2 week time window.'}),/*#__PURE__*/e(\"p\",{children:\"After implementing some vital changes because of findings with Lucky Orange, Miss Amara was able to lift their conversion rate over 38% with U.S. visitors and the numbers continue to grow.\"}),/*#__PURE__*/e(\"p\",{children:\"The location filter in Lucky Orange allows you to segment users by country, state/region and city for even more specific and in-depth analysis.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Events\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Miss Amara\u2019s team considers the ability to segment recordings with events a game changer.\"})}),/*#__PURE__*/e(\"p\",{children:\"This allows them to narrow visitors down to only those who have completed a certain activity or event on their site. For example, Miss Amara wanted to find out how only people who have added items to their cart but not checked out interacted with the site -- and filters allowed them to do so with ease.\"}),/*#__PURE__*/e(\"p\",{children:\"Event-based segmentation helps provide a better understanding of specific actions taken in a customer journey and how that impacts the likelihood of a conversion or other positive outcome. These filters are extremely adaptable and can be used to segment customers in countless ways.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CThe granularity and flexibility [of filters], along with recordings, makes it so much more powerful than just relying on Google Analytics,\u201D said Dryer.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Visited page\"}),/*#__PURE__*/e(\"p\",{children:\"Miss Amara\u2019s team regularly watches recordings on product pages and category pages, as this is a key conversion area. They look out for patterns of behavior -- time on page, items clicked, how far they scroll, etc. -- and filtering based on users who visited a certain page helps them do so.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Watching recordings allowed Miss Amara to uncover a common barrier among users on product pages.\"})}),/*#__PURE__*/e(\"p\",{children:\"They noticed people visiting U.S. product pages would click on the shipping link and then exit the site from the shipping page. This told them they needed to make their shipping information clearer and include more context on the product page so people wouldn\u2019t abandon their site.\"}),/*#__PURE__*/e(\"p\",{children:\"With this insight in hand, Miss Amara\u2019s team checked the impact of product page language by segmenting recordings to those who visited the updated version. From recordings, they developed a hypothesis, then re-visited the recordings to see how their change impacted conversions. It\u2019s a full-cycle process that\u2019s easily repeatable in your own business.\"}),/*#__PURE__*/e(\"h3\",{children:\"Need help finding out \u201Cwhy?\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Heatmaps, session recordings, and segmentation can provide information numbers can\u2019t. And when it comes to optimizing your website, you need your tools to be equal parts powerful and easy to use.\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t rely exclusively on quantitative data -- unlock deeper insight with a \",/*#__PURE__*/e(o,{href:\"https://get.luckyorange.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"7-day free trial\"})}),\" of Lucky Orange.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Cover photo from the \",/*#__PURE__*/e(o,{href:\"https://www.instagram.com/missamaraloves/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Miss Amara Instagram account\"})}),\". Give them a follow!\"]})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"From the beginning of time \u2013 18,000 BCE to be exact \u2013 humans have been recording and consuming information.\"}),/*#__PURE__*/t(\"p\",{children:[\"Over the last 16,000 or so years, we\u2019ve evolved from making tallies on a bone detailing trading activity to the launch of internet. According to IBM Marketing Cloud, \",/*#__PURE__*/e(o,{href:\"https://www.mediapost.com/publications/article/291358/90-of-todays-data-created-in-two-years.html\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"90% of the world\u2019s data\"})}),\" was created between 2014 and 2016, amounting to a staggering daily 2.5 quintillion bytes of data.\"]}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s no doubt we are in an information influx.\"}),/*#__PURE__*/e(\"p\",{children:\"To marketers battling a tsunami of data that doesn\u2019t come as a surprise. But what is a marketer in 2021 and beyond to do?\"}),/*#__PURE__*/t(\"p\",{children:[\"Recently, Sarah Bond, senior director of marketing strategy at Lucky Orange, presented at the \",/*#__PURE__*/e(o,{href:\"https://kansascity.digitalsummit.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Digital Summit\"})}),\" Kansas City in Overland Park, Kansas, and shared insights on how to manage the vast amounts of data available and how to use that data to drive meaningful change.\"]}),/*#__PURE__*/e(\"p\",{children:\"So how do we avoid being overwhelmed and use this information to impact our businesses? Let\u2019s dive into Sarah\u2019s Top 5 recommendations.\"}),/*#__PURE__*/e(\"h3\",{children:\"No. 1: Ditch the antiquated metrics\"}),/*#__PURE__*/e(\"p\",{children:\"Long gone is the time to focus on vanity metrics including:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Website analytics that measure last-click attribution, blog post page views and search rankings.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Determining marketing campaign success by impressions, open rates, pageviews and subscribers.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Follower counts, post quantity, earned media value (EMV) and social media shares and likes.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"What do you focus on instead?\"}),/*#__PURE__*/e(\"p\",{children:\"The answer: \\xa0Instead of outdated metrics, think like high-performing organizations. These businesses orient their reporting around data points such as lifetime customer value, customer satisfaction metrics, revenue growth and marketing qualified leads.\"}),/*#__PURE__*/t(\"p\",{children:[\"In its \",/*#__PURE__*/e(o,{href:\"https://www.salesforce.com/blog/2018/12/introducing-fifth-state-of-marketing-report.html\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"State of Marketing fifth edition\"})}),\", Salesforce outlined the various types of metrics that marketers use to evaluate their campaign and initiative performance.\"]}),/*#__PURE__*/e(\"p\",{children:\"The important thing to note is that although some marketers are still using vanity metrics, those that are considered high-performing marketing organizations are focusing instead on marketing metrics that impact customer service or have an impact on their organization\u2019s bottom line.\"}),/*#__PURE__*/e(\"h3\",{children:\"No. 2: Segment your analytics\"}),/*#__PURE__*/e(\"p\",{children:\"There are hundreds of ways you can segment your marketing analytics. Whether you choose to segment by campaigns, traffic sources, persona/market, buyer stage/life cycle, acquisition channel, etc., make the determination of what is most relevant to your business and hone in on that aspect.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, you can segment your data to show you data just for Facebook traffic or visitors who came to your website five times before converting.\"}),/*#__PURE__*/t(\"p\",{children:[\"A great example of this is how Lucky Orange customer \",/*#__PURE__*/e(o,{href:\"https://www.mybaitshop.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"MyBaitShop.com\"})}),\" used Lucky Orange\u2019s heatmaps and session recordings tools to see how traffic from Facebook campaigns interacted different from other traffic sources.\"]}),/*#__PURE__*/e(\"p\",{children:\"By using Lucky Orange, Keith Bell, the owner of MyBaitShop.com learned traffic from Facebook ads seemed to be performing better at first, but eventually leveled off. This was helpful information that Keith could use to direct advertising spending for future campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWhen looking at our traffic with Lucky Orange, we were able to see our traffic pattern of our visitors in real time via recordings,\u201D Keith said.\\xa0\u201CWe could see exactly where visitors left and what the pain points were.\\xa0\\xa0With paid traffic we could see exactly what we were getting for our money.\\xa0For example, if they just browsed one page or looked around awhile.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"You can check out the full \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2018/12/12/shopify-store-grows-conversions-by-450-percent-in-103-days-with-lucky-orange/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"case study with MyBaitShop.com\"})}),\" on the Lucky Orange blog to learn more helpful tips on how Keith uses Lucky Orange to boost conversion rates to his Shopify store.\"]}),/*#__PURE__*/e(\"h3\",{children:\"No. 3 Know what impacts the bottom line\"}),/*#__PURE__*/e(\"p\",{children:\"Another important way to avoid being overwhelmed by the amount of marketing analytics data your campaigns produce is to focus on aspects that allow you to show how your campaigns impact the bottom line.\"}),/*#__PURE__*/t(\"p\",{children:[\"Our friends over at \",/*#__PURE__*/e(o,{href:\"https://www.webcanopystudio.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Web Canopy Studio,\"})}),\" an inbound marketing agency and Hubspot Diamond Agency Partner, use \",/*#__PURE__*/e(o,{href:\"https://www.webcanopystudio.com/blog/4-market-and-sales-strategy-tips-for-converting-leads\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"marketing qualified leads\"})}),\" (MQLs) as a way to determine if their marketing efforts are moving the meters for their business and for their clients.\"]}),/*#__PURE__*/e(\"p\",{children:\"Measuring campaign performance by the number of MQLs generated allows you to show how several different marketing initiatives worked together to drive an action rather than focusing, say, on how many engagements your social campaign alone drove.\"}),/*#__PURE__*/e(\"p\",{children:\"MQLs aren\u2019t a one-size-fits-all metric for marketing performance, though. If your organization doesn\u2019t use MQLs, work with your organization\u2019s leaders to understand what activities can truly impact the bottom line and use marketing metrics that show how you impact those factors.\"}),/*#__PURE__*/e(\"h3\",{children:\"No. 4: Dashboard and repeat\"}),/*#__PURE__*/e(\"p\",{children:\"Through leveraging a dashboard to track, analyze and compare your data across your marketing campaigns, you will be able to quickly review the data to make informed decisions.\"}),/*#__PURE__*/e(\"p\",{children:\"But before you start grabbing data from Lucky Orange or other analytics platforms you might be using, you need to get the right stakeholders in the room for a brainstorming session. Gather your peers and those who have insight into your organization\u2019s leaders together to gain a better understanding of the following:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What questions are you trying to answer with your data?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Who is your audience?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What does the audience care about most?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What sources do you need to tap into for data?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How and where will the data be shared?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Once you have the answers to these questions, you can start formulating a list of questions you want to answer across different areas.\"}),/*#__PURE__*/e(\"p\",{children:\"The important thing to remember is you should already have a hypothesis around what your marketing data will show before you start pulling data. This will help you narrow in on the data you need to answer the right questions and keep you from creating a dashboard that\u2019s a dump of data point.\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you\u2019ve determined the data to include on your dashboard, think about how your audience will consume that data. Do you need to package it in a PDF that can be sent via email or will an online dashboard platform like \",/*#__PURE__*/e(o,{href:\"https://databox.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Databox\"})}),\" or \",/*#__PURE__*/e(o,{href:\"https://www.tableau.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Tableau\"})}),\" work for you?\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re looking for a dashboard platform that can aggregate lots of different data sources, check out Scott Brinker\u2019s \",/*#__PURE__*/e(o,{href:\"https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Marketing Technology Landscape Supergraphic\"})}),\". There\u2019s a quadrant on dashboards and data visualizations that can be a great place to start your dashboard provider search.\"]}),/*#__PURE__*/e(\"h3\",{children:\"No. 5: Show the trendline\"}),/*#__PURE__*/e(\"p\",{children:\"Understanding how your marketing analytics fit into the bigger picture is table stakes when it comes to effective reporting. For marketing analytics information to be truly meaningful, marketers need to focus on more than simple data points or point-in-time reporting.\"}),/*#__PURE__*/e(\"p\",{children:\"Examples of putting your data into a bigger picture context include:\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Comparing how your marketing efforts are performing week-to-week, month-to-month or from season to season\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Evaluating the efficacy of different marketing channels against one another to see which mediums are driving the most impact for your business\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Seeing how your campaigns are performing over time compared to your competitors\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Looking not only at how you compare relative to your competitors but also against companies of similar market cap or size in industries outside of your primary business. Especially for marketers, this can help validate whether your team is performing against some best-in-class companies.\"})})})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"You & Co is an Australia-based inbound marketing agency specializing in creating high-performing websites for HubSpot users. Most of its clientele are within the tech and Software as a Service (SaaS) industries.\"}),/*#__PURE__*/e(\"p\",{children:\"This agency has built its strong reputation by hiring incredible marketers and arming its team with the best information to analyze audience behavior. Another smart move the agency made was to use Lucky Orange to help it increase website and form conversion rates to help their clients gain thousands of dollars in additional revenue.\"}),/*#__PURE__*/e(\"h2\",{children:\"Tired of outdated \u201Csolutions\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"You and Co constantly reviews their clients\u2019 websites for opportunities to increase performance. Analyzing this behavior has become one of the agency\u2019s pillars of success, but they outgrew the website heatmap tools they were using to help them analyze user behavior.\"}),/*#__PURE__*/e(\"p\",{children:\"The tool You & Co previously used only allowed them to generate heatmaps for select pages on the website rather than tracking user behavior across the entire website.\"}),/*#__PURE__*/e(\"p\",{children:\"As a result, gathering a full picture of user behavior was often difficult.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Another challenge the team encountered with their old heatmapping tool was that it forced them to wait for an experiment to run \u2013 sometimes as long as a month \u2013 to generate data. They wanted a real-time, dynamic heatmap solution that didn\u2019t require them to reconfigure tracking every time the client made a change to the website.\"}),/*#__PURE__*/e(\"p\",{children:\"A new website heatmap tool had to integrate seamlessly with You & Co\u2019s research methodology and move at a fast pace similar to them.\"}),/*#__PURE__*/e(\"p\",{children:\"Some of the features they were looking for include:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be easy to implement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Integrate within HubSpot\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Provide real-time updates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Generating sitewide heatmaps on-the-fly\"})})]}),/*#__PURE__*/e(\"p\",{children:\"After investigating and researching options, Lucky Orange stood out. To William Forsyth, conversion specialist at You & Co, Lucky Orange was the clear winner.\"}),/*#__PURE__*/e(\"p\",{children:'\u201CBesides the HubSpot integration, I loved the easy setup.\"'}),/*#__PURE__*/e(\"p\",{children:'\"I\u2019ve also enjoyed the session recordings, which is something I hadn\u2019t really used before, especially because recordings attach to a HubSpot contact,\u201D he said.'}),/*#__PURE__*/e(\"p\",{children:\"\u201CI really appreciate being able to interact with the page when viewing heatmaps (i.e., expanding menus, etc.) as this gives us visibility to things we couldn\u2019t get out of other solutions.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"William adds, \u201CBeing able to filter within the heatmaps is a big plus \u2013 drilling down into source/device lets us go that extra step further.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Even though Lucky Orange stood out as the best solution, would its technology be what You & Co needed to help clients improve their websites?\"}),/*#__PURE__*/e(\"h2\",{children:\"Relying on Lucky Orange\"}),/*#__PURE__*/e(\"p\",{children:\"From the start, it was clear that You & Co made the right decision by selecting Lucky Orange.\\xa0 Time and time again, William and his team relied on Lucky Orange to help the team produce amazing results and keep clients happy.\"}),/*#__PURE__*/e(\"h3\",{children:\"Start new projects with Lucky Orange\"}),/*#__PURE__*/e(\"p\",{children:\"When a new strategy project comes through to William and his team, he ensures Lucky Orange is set up on the client\u2019s website.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CThose initial observations are crucial for quick wins and getting the relationship started on the right foot,\u201D he says.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201COur initial observations usually include trying to identify what users are clicking on, and most importantly - what they\u2019re not clicking on,\u201D William said.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CBy identifying important areas that users are missing and repositioning them near key areas we\u2019re better able to guide the user flows. Client\u2019s are regularly happy and impressed by this - pointing out obvious changes that have been sitting right in front of them is usually met with great thanks\u201D\"}),/*#__PURE__*/e(\"h3\",{children:\"Analyzing the data to make informed decisions\"}),/*#__PURE__*/e(\"p\",{children:\"Within the first few weeks, William\u2019s team starts to see behavior patterns emerge as more people visit the client\u2019s website. After monitoring and analyzing the data, the team has a fairly clear direction on what needs to be updated.\"}),/*#__PURE__*/e(\"p\",{children:\"William points out, \u201CWe\u2019ve had click-through rates soar to certain pages off the back of changes that were guided by Lucky Orange.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CSometimes you think a link or a button is in an obvious place users can see. It\u2019s not until you see a heatmap of the page that you can see it\u2019s not always the case. By using the tools available in Lucky Orange we\u2019re able to identify these problem areas and apply your UI/UX skills into solving these problems,\u201D he adds.\"}),/*#__PURE__*/e(\"p\",{children:\"William\u2019s team combines polls with heatmaps to lead them to make informed decisions on site navigation that is based on user preferences rather than designer bias.\"}),/*#__PURE__*/e(\"p\",{children:\"Website navigation and usability are such a crucial part of the user experience. As this experience improves, so too can the conversion rates of the website.\"}),/*#__PURE__*/e(\"h2\",{children:\"Consistent insights for clients\"}),/*#__PURE__*/e(\"p\",{children:\"While results, such as improving websites and increasing conversions, impress clients\u2014Lucky Orange allowed William and his team to go beyond results.\"}),/*#__PURE__*/e(\"p\",{children:'The team found that Lucky Orange\u2019s integration with HubSpot is a great \"aha\" moment for the agency\\'s clients.'}),/*#__PURE__*/e(\"p\",{children:\"In particular, clients love the ability to see a visual representation of Dynamic Heatmaps, Session Recordings and Live Chat logs\u2014directly within the HubSpot timeline for a specific prospect.\"}),/*#__PURE__*/e(\"p\",{children:\"As William explained, \u201CBeing able to see directly how specific users went from being a visitor to a lead is always exciting. Not only that, support times can be cut down when we can see exactly what went wrong and how to replicate those steps.\u201D\"}),/*#__PURE__*/e(\"h3\",{children:\"Examples of You & Co client successes\"}),/*#__PURE__*/e(\"p\",{children:\"In the two years since You & Co started using Lucky Orange, William estimates Lucky Orange has helped drive more strategic customer experience insights and increase overall value to clients by a significant amount.\"}),/*#__PURE__*/e(\"p\",{children:\"In particular, here are three samples of client successes William\u2019s team has seen as a result of Lucky Orange:\"}),/*#__PURE__*/e(\"h3\",{children:\"Client 1: Form Analytics analysis\"}),/*#__PURE__*/e(\"p\",{children:\"Form analytics help William\u2019s team make changes to client forms that typically improve conversion rates by significant amounts. However, for this client, Lucky Orange showed that users weren\u2019t flowing through the form in a way that was intended.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"By mapping and tracking the click flow using a heatmap, William and his team were able to identify there was some friction related to horizontal elements distracting people from converting.\"}),/*#__PURE__*/e(\"p\",{children:\"If it weren\u2019t for the use of Lucky Orange\u2019s intuitive heatmapping features, an issue like this wouldn\u2019t have been picked up in a timely manner - potentially costing the client valuable leads.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Client 2: Geographic filtering with heatmaps\"}),/*#__PURE__*/e(\"p\",{children:\"One of You & Co\u2019s clients, a large SaaS company with an international customer base, had previously used an alternative solution to Lucky Orange. As You & Co experienced, the client also ran into issues with a difficult setup process and consistently outdated heatmaps.\"}),/*#__PURE__*/e(\"p\",{children:\"After introducing Lucky Orange to the client, the team was able to use dynamic heatmaps and filter the data to show specific regions and sources. It provided the client with invaluable reporting insights and helped You & Co develop a successful strategy for them.\"}),/*#__PURE__*/e(\"h3\",{children:\"Client 3: Connecting with sales leads\"}),/*#__PURE__*/e(\"p\",{children:\"You & Co were tasked with helping find new ways for the client\u2019s sales team to connect with leads.\"}),/*#__PURE__*/e(\"p\",{children:\"Through session recordings found directly from the lead\u2019s contact page in HubSpot, the client could see exactly what the lead did while on the website. It was clear which features of their product were most appealing to a specific lead. The sales team could then take this information to develop a better pitch that anticipated the lead\u2019s questions before they were even asked.\"}),/*#__PURE__*/e(\"h2\",{children:\"Just the beginning\"}),/*#__PURE__*/e(\"p\",{children:\"Helping clients grow their businesses through better websites isn\u2019t by chance.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The skills and experience of You & Co\u2019s team coupled with Lucky Orange technology make it possible for clients and their bottom lines to flourish.\"})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Often, answers on the Frequently Asked Questions (FAQ) page are irrelevant and repetitive.\"}),/*#__PURE__*/t(\"p\",{children:[\"Many companies don\u2019t even have a page for questions at all. Even so, a well-made FAQ section could fill a big \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2021/01/22/customer-experience-gap/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"gap in customer service\"})}),\" and let clients know you\u2019re genuine about providing a service to them.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Such a page creates an opportunity to discuss any points that aren\u2019t covered on the main product or service pages, and can even be the last push a prospective customer needs to buy from you. So, to develop a \",/*#__PURE__*/e(o,{href:\"https://www.business2community.com/ecommerce/ecommerce-fulfillment-develop-your-strategy-to-win-and-keep-customers-02380287\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"winning strategy\"})}),\" and make sure your FAQ pages are up to scratch, here\u2019s what you can do.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why is an FAQ page needed?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"FAQs are less about specific products and more about your company in general. They can discuss anything: from questions about \",/*#__PURE__*/e(o,{href:\"https://www.brightpearl.com/inventory-management-system/what-is-lead-time\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead time meaning\"})}),\" to size guides. The main goal of the FAQ page is to answer queries and address common concerns. This means the client doesn\u2019t have to contact you with any of the addressed issues and that they can inform themselves more about your company.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you are frequently getting emails or phone calls asking you the same questions, it\u2019s probably a good idea to set up an FAQ page. But even if you aren\u2019t being bombarded with questions, creating an FAQ page allows you to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"link your landing and product pages together\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"If, for example, you run a call center agency, on your \u201CAbout Us\u201D page, you may have answered questions like, \u201Cwhat services do we provide?\u201D or \u201C\",/*#__PURE__*/e(o,{href:\"https://www.ringcentral.com/predictive-dialer.html\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"what is predictive dialing\"})}),\"?\u201D. But you might not have mentioned which countries you sell to or how people can order your products. By creating an FAQ page, you allow your customer to arrive at your page, find a service they like, and then discover how the whole process works, all in one smooth journey.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Providing this service also gives straightforward answers to any questions, without the trouble of a phone call, email, or being passed from person to person.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Be nice\"}),/*#__PURE__*/e(\"p\",{children:\"Crucially, the way you answer your FAQs needs to reflect your brand voice. Say you\u2019re a fashion brand that sells upcycled clothing, and your tone of voice is often light-hearted and jokey; you need to reflect this in your answers. Suddenly becoming abrupt in your communication style may put off your clientele.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"But, more importantly, remember that you are still helping customers digitally, so polite and friendly responses are compartmental to a great \",/*#__PURE__*/e(o,{href:\"https://www.ringcentral.co.uk/gb/en/blog/definitions/quality-of-service-qos/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"quality of service\"})}),\". This means less\u201Cas we already told you\u201D and more \u201Cwe want to make sure you are happy\u201D. Being obliging will give people more confidence in your brand.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Make it look good\"}),/*#__PURE__*/e(\"p\",{children:\"You don\u2019t want your FAQ section to look like it was an afterthought. You want it to look like you\u2019ve taken customer questions into account and that you\u2019re doing what you can to answer them.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"You\u2019ll need to ensure the layout is clear and easy to use and that text is concise and well-spaced. It may seem like an obvious point, but as FAQ pages are often rushed, businesses forget that site visitors prefer not to read dense paragraphs of a tiny font. You may not be able to \",/*#__PURE__*/e(o,{href:\"https://vwo.com/blog/personalized-ecommerce-for-better-sales/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"personalize e-commerce\"})}),\" FAQs to each customer at this point, but you can do your best to let them know you have their needs in mind.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"On a business level, you can use this opportunity to promote your brand image tangibly by adding a well-placed logo.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Keep it organized\"}),/*#__PURE__*/e(\"p\",{children:\"Another priority is to make sure the questions are organized. This means grouping together related questions and checking that queries aren\u2019t repeating themselves. Even some of the most established companies are guilty of this, and it can cause confusion.\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, you may be asked, \u201Ccan I order internationally?\u201D, \u201Ccan I make returns from a different country?\u201D, as well as \u201Chow do I buy from abroad?\u201D. The first and third questions cover the same ground,\\xa0 and after being grouped, the second question can be answered here too. Grouping such questions and avoiding repetition will help \",/*#__PURE__*/e(o,{href:\"https://www.ekm.com/blog/email-campaigns-drive-sales/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"drive sales\"})}),\", as customers will be able to find the answers they\u2019re looking for with ease and \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-consumer-journey-mapping\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"move on to the next stage in their purchasing journeys\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Consider how you answer\"}),/*#__PURE__*/e(\"p\",{children:\"Realistically, there may be some FAQs that are a little negative. This is your opportunity to turn these bad points into good ones. For example, you may need to write an answer about late deliveries. In this case, as well as providing an apology, you can explain that your business is in high demand, before directing the client to customer service.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Keep in mind to always look at things from a customer's point of view and to always be clear. Asking questions in the first person can be particularly accessible- like, \u201Chow do I use a \",/*#__PURE__*/e(o,{href:\"https://www.ringcentral.com/lp/vanitynumber.html\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"toll-free vanity number\"})}),\" both at home and at work?\u201D. While using the first person might not always be possible, however you ask your questions, you need to consider customer queries specifically. You should then reply from a business perspective. Make sure to be detailed and authoritative while not going off on a rant.\"]}),/*#__PURE__*/e(\"p\",{children:\"You can even add in a photo or video if you think it\u2019ll help. And if you\u2019re feeling brave, why not add in a link to another part of your site, too?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"The questions themselves also need to be clear and easy to read. Let\u2019s take as an example a question about using a \",/*#__PURE__*/e(o,{href:\"https://www.ringcentral.com/how-does-virtual-phone-number-work.html\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"virtual phone number\"})}),\". Asking something like, \u201Chow do I do it?\u201D is far too vague. Equally off-putting in its unfocussed and long-winded delivery would be a question like, \u201CI\u2019m excited about the concept of using a virtual phone number, but I have never done it and have no idea what I am doing. Can you please help me?\u201D.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"It is best to say something like, \u201Chow exactly do I use a virtual phone number?\u201D. This is concise and clear.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Think about placement\"}),/*#__PURE__*/t(\"p\",{children:[\"You may assume you need a completely separate page for FAQs, and while this is a good idea, you should bear in mind how many questions you have and if they work on one page. You may want to think about adding in FAQs, or at least a link to them, in your actual \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product pages\"})}),\" too.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Also, you should make sure that the questions page is \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"easy to find on the landing page\"})}),\". Otherwise, customers might spend too much time trying to find answers and will simply leave your site. You may want to include it as a dropdown option within another tab. Either way, successful \",/*#__PURE__*/e(o,{href:\"https://www.bigcommerce.com/articles/ecommerce/ecommerce-platforms/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"platforms for e-commerce\"})}),\" will always make it easy for customers to find their way around a site; this includes finding the FAQ page itself.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you find you\u2019re providing a lot of \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2020/12/10/answers-to-your-gdpr-questions/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"answers to niche questions\"})}),\",\\xa0 you may want to combine your FAQ page with a customer service chat option. This way, you are covering your back no matter how specific the questions are.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Talk about products\"}),/*#__PURE__*/t(\"p\",{children:[\"Using the FAQ page is a great opportunity to discuss your unique selling points. If you\u2019re getting a lot of questions about your niche, then answering questions on this page will help draw in new customers. It also gives you a chance to talk about your ethics and express your brand voice. For example, as a cruelty-free cosmetics company, an FAQ could be \u201CI am vegan. Is the makeup okay for me to wear?\u201D. In response to this, you can echo your \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2021/02/01/writing-ecommerce-product-descriptions/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"e-commerce product descriptions\"})}),\" and talk about how all your products are indeed vegan. This is something a customer may not have realized without looking at the FAQ page.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Or, it could be that you want to talk about how easy your products and services are to use. Maybe you\u2019d like to advise on how to get started or to get the most out of your service. For example, if you run a cloud communication firm, an FAQ might be \u201Chow does [your company] compare to \",/*#__PURE__*/e(o,{href:\"https://www.ringcentral.com/us/en/blog/talkdesk-vs-ringcentral-comparison/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"solutions like Talkdesk\"})}),\"?\u201D. You can then discuss how your service is easy to set up and that there is always someone on call to help with any problems.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"There are several reasons people might visit an FAQ page. They could be asking a question about a product, or they might simply want to find out about shipping. Either way, you need to have the answers prepped to make life easier for customers.\\xa0\"})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Can Lucky Orange help make a measurable conversion difference for today\u2019s websites? As one web development and digital marketing agency discovered, the answer is a resounding \u201CYES!\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"Kelvin Betances, founder and lead developer of\\xa0\",/*#__PURE__*/e(o,{href:\"https://kbworks.org/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"KB Works\"})}),\", web development and digital marketing services agency, faced a major business hurdle \u2013 he needed an analytics solution that would give him more robust and actionable data than traditional analytics tools.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Thanks to Lucky Orange\u2019s\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/?utm_source=CaseStudy_KBWorks&utm_medium=CaseStudy&utm_campaign=01132020_CaseStudy_KBWorks\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"dynamic heatmaps and session recordings\"})}),\", Kelvin made data-driven website optimization changes that helped KB Works grow and drive new revenue for clients.\"]}),/*#__PURE__*/e(\"p\",{children:\"KB Works used Lucky Orange to help one client grow conversions by 30% over just four months, generating $25,000 in new business. Figuring out what improvements to make on the client\u2019s website was made possible with Lucky Orange.\"}),/*#__PURE__*/e(\"h3\",{children:\"Left in the dark with Google Analytics\"}),/*#__PURE__*/e(\"p\",{children:\"Kelvin was frustrated. Traditional website analytics like Google Analytics couldn\u2019t answer all of the questions he and his clients had about their target audiences and websites.\"}),/*#__PURE__*/e(\"p\",{children:\"It could show what pages were viewed or how long the average person stayed on a webpage. However, it couldn\u2019t detail what a customer really did.\"}),/*#__PURE__*/e(\"p\",{children:\"Why weren\u2019t people clicking? Was the call to action too low? Was the content too wordy? What are we missing?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Whether it was for his website or a client\u2019s website, Kelvin needed to know more.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CI knew that iteratively improving and testing different customer experiences on a website is vital to success,\u201D Kelvin explained. \u201COther than the traditional metrics tracked with tools like Google Analytics, I had no idea how users interact with my website, what was attracting them on a page or how they were navigating and clicking the visual elements.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"He added, \u201CI didn\u2019t know if they were actually reading my content or how far down the webpage they were scrolling.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"To give him new insight into what people were really doing and clicking on, Kelvin decided to investigate heatmapping software. He hoped heatmaps would provide him with the answers to his customer behavior questions as well as his clients\u2019 questions.\"}),/*#__PURE__*/e(\"p\",{children:\"Now Kelvin was tasked with finding the best heatmap technology available.\"}),/*#__PURE__*/t(\"p\",{children:[\"One Google search for website heat mapping software later, Kelvin began to evaluate the top heatmap contenders. Once evaluations were complete, there was one clear winner \u2013\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lucky Orange\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"It offered the best value at a competitive price and included dynamic features other heatmap options lacked. Lucky Orange also bundled heatmaps with other useful features, such as\\xa0\",/*#__PURE__*/e(o,{href:{webPageId:\"TLEii00jI\"},motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"session recording\"})}),\" tools\\xa0and\\xa0\",/*#__PURE__*/e(o,{href:{webPageId:\"halgydGnV\"},motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"conversion funnels\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:'How to make clients say \"WOW!\"'}),/*#__PURE__*/e(\"p\",{children:\"Clients came to KB Works for assistance in planning, executing and/or improving their online marketing strategies and digital assets. With Lucky Orange, Kelvin now had the data necessary to surpass his clients\u2019 needs and high expectations by giving them new access to a deeper level of customer behavior.\"}),/*#__PURE__*/e(\"p\",{children:\"Unlike Google Analytics, Lucky Orange left no question unanswered. Kelvin could now respond with a data-based answer if a client asked \u201Cwhat are people doing on my website?\u201D or \u201Care people reaching my call to action?\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"He could also use dynamic heatmaps or session recording to show his clients the answers to their questions.\"}),/*#__PURE__*/e(\"p\",{children:\"Most of his clients are amazed that technology like Lucky Orange even existed. Meanwhile, Lucky Orange helped Kelvin deliver quality, data-driven recommendations and strategies that resulted in impactful changes and business growth to his clients.\"}),/*#__PURE__*/e(\"p\",{children:\"Best of all, Lucky Orange didn\u2019t compromise a website\u2019s speed or security.\"}),/*#__PURE__*/t(\"p\",{children:[\"One of his clients, Irish travel website\\xa0\",/*#__PURE__*/e(o,{href:\"https://katiedalysireland.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Katie Daly\u2019s Ireland\"})}),\", discovered firsthand the value of KB Works\u2019 expertise combined with Lucky Orange\u2019s analytics technology.\"]}),/*#__PURE__*/e(\"p\",{children:\"Using Lucky Orange dynamic heatmaps, session recordings and conversion funnels, Kelvin uncovered where travelers wanted to visit next and advised Katie Daly\u2019s Ireland on the best itineraries to offer.\"}),/*#__PURE__*/e(\"p\",{children:\"In particular, here\u2019s how he used the features:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Dynamic heatmaps: As a travel website, Katie Daly\u2019s Ireland needed to know where its visitors wanted to travel. The more they knew about their travel-thirsty visitors, the better itineraries it could provide. Using dynamic heatmaps, Kelvin identified which travel destination images received the most attention. Kelvin then used this information to generate popular customer-preferred travel itineraries and suggest marketing campaign topics. Kelvin said, \u201CThe heatmaps also allowed me to see how far down users were scrolling and helped me determine what content on the pages could be trimmed.\u201D\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Session recordings: Recordings, like heatmaps, allowed Kelvin to see what content and travel destinations users viewed the most. While heatmaps provided an aggregated view of the popular travel destinations, recordings gave him a better look at how specific people were lingering around specific destinations and travel topics. He could see if they were hovering over one specific part of an image, such as a lake or a castle.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Conversion funnels: Kelvin kept his conversion funnel simple for the client. The funnel he created was\\xa0Visit page\\xa0>>\\xa0View content\\xa0\\xa0>>\\xa0Request a quote.\\xa0The funnel, front and center on the dashboard, let Kelvin monitor the funnel and jump to recordings for further evaluation at any step.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Over just four months, Kelvin used Lucky Orange\u2019s dynamic heatmaps and session recordings to drive recommendations that helped Katie Daly\u2019s Ireland:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Grow conversions by 30%,\\xa0resulting in $25,000 of new business\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Decrease bounce rates by 43%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Increase time spent on page by an average of five minutes\"})})]}),/*#__PURE__*/e(\"p\",{children:\"\u201CI used Lucky Orange to see how people were using the website and recommended different page designs until people were spending more time on the page and reaching out for inquiries,\u201D he explained.\"}),/*#__PURE__*/e(\"p\",{children:\"Needless to say, his clients were thrilled with Lucky Orange. They were grateful for Kelvin\u2019s recommendations and impressed by the technology.\"}),/*#__PURE__*/e(\"h3\",{children:\"Next up: KBWorks.org\"}),/*#__PURE__*/e(\"p\",{children:\"Kelvin didn\u2019t just keep Lucky Orange for his clients. He used it on his own website design as well.\"}),/*#__PURE__*/e(\"p\",{children:\"Using Lucky Orange, Kelvin could see exactly how people were using the KB Works website, where they were clicking and what elements were clicked on the most.\\xa0\\xa0He evaluated the best web page structure that maximized how leads could access his agency\u2019s values, past work and contact information.\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\u201COne key area of improvement I owe to Lucky Orange was improving my customers\u2019 experience,\u201D Kelvin noted. \u201CI realized through session recordings where they were scrolling down my website.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"He continued, \u201CInitially, I had my content too \u201Cvertical,\u201D and people were having a hard time scrolling through all of my information. I used the insights from recordings and dynamic heatmaps to design an easy-to-navigate fixed side bar system to help with people having to scroll up or down to navigate to a new page of look at something new.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Kelvin also identified what content marketing wasn\u2019t needed and cut it down as needed.\"}),/*#__PURE__*/e(\"p\",{children:\"Within the first three months, Lucky Orange helped KB Works:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Decrease bounce rates by 40%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Increase time spent on page by two minutes\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Grow the average pages per visit by two pages\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Save 8 to 10 hours completing his monthly website audit by having all tools in one platform\"})})]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\u201CMy website performance metrics went up, and customers were ultimately having a better time on my page,\u201D Kelvin said. \u201CLucky Orange has definitely helped us implement small user interface changes that over time have significantly improved not our web traffic metrics and credibility while adding value to my visitors and clients.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"He sets aside time every month to review his dynamic heatmaps and session recordings.\\xa0Kelvin continues to use this information to identify elements that aren\u2019t getting the traction he anticipated or to fix errors. As a result,\\xa0he can improve the user experience and his ability to win new business.\"}),/*#__PURE__*/e(\"p\",{children:\"Kelvin attributes more than $12,000 in new sales to changes driven by Lucky Orange.\"}),/*#__PURE__*/e(\"h2\",{children:\"\u201CHelpful for everyone\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"For Kelvin, Lucky Orange\u2019s insight into visitor behavior and customer experience has made a world of difference for his business and for his clients.\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s no question in his mind that his plan has paid for itself hundreds of times over.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CFor the low cost of the subscription and with a bit of effort on my end, I was able to make thousands in new business and improve my metrics within just six months,\u201D Kelvin said.\"}),/*#__PURE__*/e(\"p\",{children:\"To other agencies and businesses considering Lucky Orange, Kelvin has wise words to share:\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWhen evaluating a tool, define your priorities. The great thing about Lucky Orange is that it has a feature that would be helpful for everyone, regardless of what step in the process they are in.\u201D\"})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"As a leading sports travel and event management company, \",/*#__PURE__*/e(o,{href:\"https://www.primesport.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"PrimeSport\"})}),\" provides complete \u201Cbucket-list\u201D experiences for sports fans.\"]}),/*#__PURE__*/e(\"p\",{children:\"Want to rub elbows with pro golfers at The Masters? Say no more.\"}),/*#__PURE__*/e(\"p\",{children:\"Always dreamed of being at the World Series? They can make it happen.\"}),/*#__PURE__*/e(\"p\",{children:\"PrimeSport\u2019s customers are willing to pay top dollar for a once-in-a-lifetime trip, and high expectations begin the moment they begin to search for their dream trip on PrimeSport.com.\"}),/*#__PURE__*/e(\"p\",{children:\"For PrimeSport, the pressure is on to provide sports fan with as flawless of an experience online as it provides offline.\"}),/*#__PURE__*/e(\"h2\",{children:\"What was slowing growth?\"}),/*#__PURE__*/e(\"p\",{children:\"PrimeSport knew its experience packages were hitting home runs with customers based on the post-event experience feedback it received from customers.\"}),/*#__PURE__*/e(\"p\",{children:\"However, the glowing post-experience feedback couldn\u2019t answer the questions about what the experience was like for potential and current customers during one of their first and critically important touchpoints on the PrimeSport website.\"}),/*#__PURE__*/e(\"p\",{children:\"This left PrimeSport\u2019s technical and marketing teams throwing blind pitches when they tried to figure out their customers\u2019 online journeys.\"}),/*#__PURE__*/e(\"p\",{children:\"Prior to using Lucky Orange, PrimeSport\u2019s website analytics failed to explain to user\u2019s journey through the website. Instead of answers, the analytics left more unanswered questions.\"}),/*#__PURE__*/e(\"p\",{children:\"Where were users clicking? What navigation path did they take, and what was stopping them from completing a purchase? Where could the site be improved now, and what should be scrapped in a redesign?\"}),/*#__PURE__*/e(\"p\",{children:\"The clock was ticking.\"}),/*#__PURE__*/t(\"p\",{children:[\"In early 2017, PrimeSport.com averaged roughly 400,000 active users and more than 1 million page views each month with a conversion rate of roughly 4 percent.\\xa0\\xa0In the second quarter of 2017, U.S. e-commerce websites were averaging just \",/*#__PURE__*/e(o,{href:\"https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"2.6 percent\"})}),\" conversion rate, meaning PrimeSport.com was doing well above average.\"]}),/*#__PURE__*/e(\"p\",{children:\"Even so, PrimeSport knew its conversion rate could still be improved.\"}),/*#__PURE__*/e(\"p\",{children:\"PrimeSport\u2019s technical team faced a tremendous hurdle to\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Learn how users were clicking and navigating on PrimeSport.com\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Understand the most popular features\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identity and correct navigation pain points and bottlenecks\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find new insights to lead the direction on a site redesign\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Traditional analytics simply were striking out time and time again.\"}),/*#__PURE__*/e(\"p\",{children:\"The team knew it needed new website insight, and it needed that insight as soon as possible.\"}),/*#__PURE__*/e(\"h2\",{children:\"Starting to use Lucky Orange\"}),/*#__PURE__*/e(\"p\",{children:\"PrimeSport\u2019s CTO Raghu Polavarapu didn\u2019t waste any time looking at options. He took to the digital play field to identify the perfect analytics quarterback.\"}),/*#__PURE__*/e(\"p\",{children:\"The team was looking for insight that met its strict criteria:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"All data must be collected; sampled data would not be considered\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Visitor recordings and heatmaps must be integrated within the same system\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Dynamic data, such as drop-downs, must be captured\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Insight must be generated as close to real-time as possible\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It needed to have a high ROI to meet budget requirements\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer data privacy must be a priority\"})})]}),/*#__PURE__*/e(\"p\",{children:\"After putting many of the conversion rate optimization and analytics industries\u2019 top contenders to the test, one was clearly in a league of its own and impressed Raghu and his team.\"}),/*#__PURE__*/e(\"p\",{children:\"Some of the contenders required experiments to run for hours \u2013 if not days \u2013 before a static heatmap could be generated (on non-dynamic elements). Other options told an incomplete story of what was happening on the PrimeSport website because they only sampled data.\"}),/*#__PURE__*/e(\"p\",{children:\"Raghu\u2019s team didn\u2019t have time for any of that.\"}),/*#__PURE__*/e(\"p\",{children:\"After all the options were put to the test, the top pick was clear: Lucky Orange.\"}),/*#__PURE__*/e(\"p\",{children:\"Lucky Orange proved to have everything PrimeSport needed in a website optimization solution and surpassed even the technical team\u2019s detailed requirements.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The team was particularly blown away with the ability to interact with Lucky Orange\u2019s heatmaps.\"}),/*#__PURE__*/e(\"p\",{children:\"Because these heatmaps were dynamic instead of static, the team could access real-time data in an overlay and see easily analyze dropdowns, find each webpage\u2019s top elements, access visitor recordings to see how visitors actually clicked on the elements, and navigate through the website like a customer.\"}),/*#__PURE__*/e(\"p\",{children:\"The team also discovered they could filter the dynamic heatmap data to identify visitors patterns and potential website issues and problem areas. For example, they could find how visitors referred from Facebook interacted differently than those who came from Google PPC.\"}),/*#__PURE__*/e(\"p\",{children:\"Since adding Lucky Orange to their digital arsenal, PrimeSport increased its conversion rates by nearly 30 percent.\"}),/*#__PURE__*/e(\"p\",{children:\"Once Rahu\u2019s team started using Lucky Orange, there was no going back.\"}),/*#__PURE__*/e(\"h2\",{children:\"Eliminating website hurdles\"}),/*#__PURE__*/e(\"p\",{children:\"Whether you call it a home run or a touchdown, Lucky Orange gave Raghu\u2019s team the insight needed to open a new level of conversion and website optimization that previously had been impossible.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWith Lucky Orange, we could better address pain points for customers and provide better customer experiences,\u201D Raghu said.\"}),/*#__PURE__*/e(\"p\",{children:\"Trying to fix low conversion rates with a best guess was now a thing of the past. It used to take the team up to 12 \\xa0hours to find navigation pain points and bottlenecks. It now took the team just 15 minutes to find and fix these issues after installing the Lucky Orange code on its website.\"}),/*#__PURE__*/e(\"p\",{children:\"The PrimeSport technical team wasn\u2019t the only to benefit from the changes identified or verified by Lucky Orange. Visitors now experience a streamlined navigation to find their dream sports-filled fantasy vacation, complete their order and submit contact information.\"}),/*#__PURE__*/e(\"h2\",{children:\"Using Lucky Orange to tinker\"}),/*#__PURE__*/e(\"p\",{children:\"Diagnosing problems to fix before their website redesign was just the tip of the iceberg for Raghu\u2019s team; His team knows Lucky Orange isn\u2019t a \u201Cone-and-done\u201D solution.\"}),/*#__PURE__*/e(\"p\",{children:\"The PrimeSport technical team uses Lucky Orange as an ongoing tool to monitor the website and combine visitor insights with A/B testing platforms. They also use Lucky Orange to \u201Ctinker\u201D with minor website updates, monitor the overall e-commerce experience, and help prioritizing site redesigns.\"}),/*#__PURE__*/e(\"p\",{children:\"PrimeSport added the following features based on users insights\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Guest Checkout\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Enhanced Personalization\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Workflow Enhancements\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Multi Screen UX Enhancements\"})})]}),/*#__PURE__*/e(\"p\",{children:\"His team used Lucky Orange to help debug the PrimeSport website, too.\"}),/*#__PURE__*/e(\"p\",{children:\"Raghu\u2019s team also takes advantage of the always-on recordings through Lucky Orange as a way to validate analytics from other platforms and resolve customer questions.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWe also use Lucky Orange to confirm our analytics metrics and video recordings help as proof of purchase as needed,\u201D Raghu added.\"}),/*#__PURE__*/e(\"p\",{children:\"Without a doubt, Raghu describes Lucky Orange as providing \u201Cthe best behind-the-scenes\u201D insight that is \u201Ccritical for our ongoing improvement.\u201D \\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Just like bringing in the proverbial closer to pitch the ninth inning, PrimeSport was able to use Lucky Orange to clinch the solution it needed to win more customers.\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Are you trying to figure out how to implement and maintain a referral program for your e-commerce store?\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re looking to boost your conversions and generate more sales, referral marketing is an excellent way to do this.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.referralcandy.com/blog/word-of-mouth-statistics-quotes-studies/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Consumers who are gained through word-of-mouth\"})}),\" marketing spend twice as much and bring in twice as many referrals too.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The sooner you get your referral program started, the sooner people can spread the word about your business and you can start earning real profit.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"However, starting a referral program and maintaining it can be quite tricky. This guide taps into what referral programs are, why they work and a few fantastic tips on running a successful referral program.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What is referral marketing?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"To achieve successful referral marketing, a great place to start is to gain an understanding of what it is. Referral marketing programs are when a company incentivizes its consumers for referring new consumers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The new consumers are commonly referred friends and family of the consumer. The consumer only gains the incentive once the referred customer makes a purchase or actions the required steps, e.g. signing up with a company.\"}),/*#__PURE__*/e(\"p\",{children:\"Your current consumers need to be satisfied to make this work. Why would they suggest a brand they don\u2019t like?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.nielsen.com/us/en/insights/report/2012/global-trust-in-advertising-and-brand-messages-2/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"92% of consumers\"})}),\" trust referral programs from people they know. This statistic reveals how critical it is to make sure your current consumers are happy for a victorious referral program.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why does referral marketing work?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Referral programs create social proof for \",/*#__PURE__*/e(o,{href:\"https://blog.sellfy.com/how-to-sell-online/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"your e-commerce store\"})}),\". Consumers will see that you are the brand most people are referring, not your competitor.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Your brand will then appear more trustworthy, giving new consumers more confidence in purchasing from your brand.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"People often go with the crowd. If you create an appealing referral program, you can reach the majority.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As they are earning an incentive, current and new consumers will feel more encouraged to support your brand.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"An outstanding \",/*#__PURE__*/e(o,{href:\"https://www.saasquatch.com/blog/rs-7-surprising-stats-about-customer-referral-programs/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"65%\"})}),\" of new business opportunities stem from referrals. This proves that the sales conversion and \",/*#__PURE__*/e(o,{href:\"https://outfunnel.com/lead-generation-strategies/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation\"})}),\" of your brand will be optimized too.\"]}),/*#__PURE__*/e(\"p\",{children:\"Loyal customers are the most lucrative. Not only does referral marketing help build customer loyalty, it also stimulates brand engagement across the customer experience.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Methods for running a referral process that works\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Outline your goals\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Before you launch your referral program, you need to have a clear understanding of your goals and objectives.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Once you start tracking the performance of your program, you can compare it to your overall goals. This makes it much easier for you to identify where adjustments should be made.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This is terrific for financial purposes, too. Ask yourself questions such as: How many referrals do I need to gain? How much revenue do I need to generate to break even? How many referrals are there in my existing sales funnel?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Your referral program shouldn\u2019t put your e-commerce store in bankruptcy. Outlining clear goals can ensure that both strategically and financially that doesn\u2019t happen.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Brainstorm your referral sources\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Begin creating a list of advocates to advertise your referral program. Your advocates can include previous consumers, existing consumers, open leads, influencers and so forth. You can do this part of the job easier if you have \",/*#__PURE__*/e(o,{href:\"https://www.hubspot.com/products/crm/live-chat\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"CRM software\"})}),\" that can show you previous conversations with your customer base and segment them.\"]}),/*#__PURE__*/e(\"p\",{children:\"By creating a list, you will have a better understanding of who you need to market to and will be one step closer to filling your sales funnel with as many potential customers as possible.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Offer compelling incentives\"}),/*#__PURE__*/e(\"p\",{children:\"Your referral incentives are essential. You need to make sure your incentives are worth it for the consumer to act. Your incentives also need to suit your brand, product and consumer market.\"}),/*#__PURE__*/e(\"p\",{children:\"A reasonable incentive would range anywhere from 10% upward of the product price. Having a two-part incentive program is also effective.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In a two-part program, both the successful referrer and the referred receive incentives. We\u2019ll dive into more detail on that in the next section.\"}),/*#__PURE__*/e(\"h3\",{children:\"Discounts\"}),/*#__PURE__*/e(\"p\",{children:\"One powerful system is to offer a discount that rewards both the referred and the advocates. For example, if the referred makes a purchase they receive 10% off. After that purchase has been ordered, the advocate then receives 10% off their next purchase.\"}),/*#__PURE__*/t(\"p\",{children:[\"Their discounts depend on each other, so this encourages both parties to make a purchase quickly. \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2020/10/21/6-ways-improve-ecommerce-conversions-customer-engagement-discount-popups/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Understanding how to optimize discounts \"})}),\"can maximize your results.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Cash Rewards\"}),/*#__PURE__*/t(\"p\",{children:[\"Giving your advocates physical cash won\u2019t motivate them to make a purchase. A smart way to use cash rewards is in the form of \",/*#__PURE__*/e(o,{href:\"https://www.tremendous.com/products/gift-cards\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"gift cards\"})}),\" exclusive to your store. This way customers have a reason to make another purchase.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Freshbooks partner rewards\",className:\"framer-image\",height:\"317\",src:\"https://framerusercontent.com/images/BZuTVKCNNkXutagOvggsEoNvQN0.png\",srcSet:\"https://framerusercontent.com/images/BZuTVKCNNkXutagOvggsEoNvQN0.png?scale-down-to=512 512w,https://framerusercontent.com/images/BZuTVKCNNkXutagOvggsEoNvQN0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/BZuTVKCNNkXutagOvggsEoNvQN0.png 1846w\",style:{aspectRatio:\"1846 / 634\"},width:\"923\"}),/*#__PURE__*/e(\"h3\",{children:\"Freebies\"}),/*#__PURE__*/e(\"p\",{children:\"Give your advocates gifts for referring people. These gifts don\u2019t have to be grand and can be, for example, product samples. Not only will your consumers feel special but you\u2019ll be introducing them to more of your products or services.\"}),/*#__PURE__*/e(\"img\",{alt:\"Intimo referral program\",className:\"framer-image\",height:\"336\",src:\"https://framerusercontent.com/images/V37lGTq3zESa9yWpWH0EJxuueFs.png\",srcSet:\"https://framerusercontent.com/images/V37lGTq3zESa9yWpWH0EJxuueFs.png?scale-down-to=512 512w,https://framerusercontent.com/images/V37lGTq3zESa9yWpWH0EJxuueFs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/V37lGTq3zESa9yWpWH0EJxuueFs.png 1182w\",style:{aspectRatio:\"1182 / 673\"},width:\"591\"}),/*#__PURE__*/e(\"p\",{children:\"Image from Intimo.co.au\"}),/*#__PURE__*/e(\"h3\",{children:\"Points\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(o,{href:\"https://www.marriott.com/loyalty/earn.mi\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"point system\"})}),\" offers you several ways to reward customers. You can set up a system where every time an advocate gets a referral, they receive points.\"]}),/*#__PURE__*/e(\"p\",{children:\"They can then redeem these points in the form of cash rewards, gifts or even discounts. This is a very enjoyable referral system for consumers as they get to choose which rewards are better suited to them.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"However, because of the various ways consumers can claim rewards, you need to have a great handle on tracking each type of reward claimed.\"}),/*#__PURE__*/e(\"h3\",{children:\"Educational Products\"}),/*#__PURE__*/e(\"p\",{children:\"While incentivizing your customers with extra income is always positive, don\u2019t discard the fact that some of your customers may want educational products as well.\\xa0\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, if an e-commerce brand sold dog products, they may want to consider \",/*#__PURE__*/e(o,{href:\"https://www.onehourprofessor.com/best-online-course-platforms/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"choosing an online course platform\"})}),\" to build a course about dog behavior that they can give to customers who refer others as a reward.\"]}),/*#__PURE__*/e(\"p\",{children:\"In addition to encouraging referrals, this allows the brand to further engage with the customer and, potentially, create a true brand advocate with a higher lifetime value.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Invite people to your referral program\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019ve discovered the efficacy of email marketing, then you should already have a headstart on executing this part. The first step you'll need to take is to \",/*#__PURE__*/e(o,{href:\"https://codecrew.us/best-2020-esp-marketing-software-and-klaviyo-alternatives/?ref=quuu\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"choose an email service provider\"})}),\" that is suitable for your business and provides a good value - price proposition.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Create an email campaign and send newsletters to your email list promoting your referral program. This is an efficient and easy way to alert all of your consumers concurrently. It\u2019s also cost-efficient. The average ROI for email marketing is \",/*#__PURE__*/e(o,{href:\"https://rickywang.com/email-marketing-statistics/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"4,200%\"})}),\". That\u2019s $42 for every $1 spent.\"]}),/*#__PURE__*/e(\"p\",{children:\"When you\u2019re creating your newsletter, you want it to be as persuasive as possible while still managing your normal brand voice and tone. The receiver should read the email and feel an urgent need to make a purchase.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here are a few ways you can achieve this for your e-commerce store.\"}),/*#__PURE__*/e(\"h3\",{children:\"Insert an alluring subject line\"}),/*#__PURE__*/t(\"p\",{children:[\"The subject line will be the determining factor of whether your receiver will open your email. Use a powerful, alluring subject line to pique the interest of your receiver. Improving your \",/*#__PURE__*/e(o,{href:\"https://www.activecampaign.com/glossary/email-deliverability\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email deliverability\"})}),\" is vital to growing a referral program via email\"]}),/*#__PURE__*/e(\"h3\",{children:\"Keep it clear and concise\"}),/*#__PURE__*/e(\"p\",{children:\"Make sure the content of the newsletter is easy to understand. Using industry jargon or complicated sentences will only leave your receiver baffled and uninterested.\\xa0\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Visually-stimulating content\"}),/*#__PURE__*/t(\"p\",{children:[\"People are often more attracted to visually appealing content. By using \",/*#__PURE__*/e(o,{href:\"https://www.pixpa.com/blog/aesthetic-photos\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"great photography\"})}),\" and graphics, fun fonts and color in your newsletters, you can create content that your receiver is genuinely interested in reading.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Highlight the reward and call-to-action\"}),/*#__PURE__*/e(\"p\",{children:\"The receiver should instantly understand what the reward is and what they need to do. Concise content and rich call-to-action features make this possible. Directly inform the receiver about the reward, how it works and the terms.\"}),/*#__PURE__*/e(\"h2\",{children:\"Other ways to promote your referral program\"}),/*#__PURE__*/e(\"p\",{children:\"Aside from email marketing, exhaust as many marketing channels as you can to increase your list of advocates.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"You can showcase your referral program on your blog posts, on every social media profile you have, on your landing pages and on your \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2020/08/26/6-tips-optimizing-ecommerce-checkout-page/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"checkout page\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"To increase conversions, you need to make sure you catch the attention of your audience and that your \",/*#__PURE__*/e(o,{href:\"https://acowebs.com/ecommerce-call-to-action/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"call-to-action features\"})}),\" are well-designed.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Another effective way to increase conversion rates is to create hype around the referral program before the launch date. Social media is the ideal place to do this and gain the curiosity of consumers.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"You can also consider using \",/*#__PURE__*/e(o,{href:\"https://sixads.net/blog/best-ecommerce-chatbots/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"chatbots\"})}),\" or\",/*#__PURE__*/e(o,{href:\"https://help.luckyorange.com/article/157-how-to-add-canned-responses\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" live chat saved replies\"})}),\" that will inform your website\u2019s visitors about your referral program automatically the moment they arrive.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Remind people of your program\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you\u2019ve created and launched your referral program, be sure to remind your consumers of it. \",/*#__PURE__*/e(o,{href:\"https://www.fourthsource.com/social-media/referral-marketing-works-use-18838\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Eighty-three percent of consumers\"})}),\" are happy to refer a brand after a positive experience, but only 29% do.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Although consumers have the intention to refer a brand, some simply forget to. Reminding your advocates of this program decreases those chances. Email is a great way to get your referral program in front of customers on a regular basis. Do pay attention, however, to how frequently you mention it as to not overwhelm other content.\"}),/*#__PURE__*/e(\"p\",{children:\"The more mediums you use, the higher your chances are of gaining more participants for your referral funnel. Social media is a fantastic addition to email marketing to remind your audience about your referral program.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For e-commerce stores in particular, Facebook is a great social media channel.\"}),/*#__PURE__*/e(\"p\",{children:\"While Facebook doesn\u2019t focus on creating a shopping experience within the platform itself, you can reach thousands of users through Facebook's paid Ads. These paid Ads can be formatted as posts, videos, carousel\u2019s and much more.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You can run your Ad for however long you\u2019d like to keep your audience constantly informed about your program while inviting new consumers to participate too.\"}),/*#__PURE__*/e(\"p\",{children:\"Instagram is also another fantastic social media channel. Unlike Facebook, Instagram offers refined social commerce features. Two of these features are Instagram shopping and Instagram checkout which both work well for e-commerce stores.\"}),/*#__PURE__*/e(\"p\",{children:\"Additionally to Instagram's social commerce features, you can also keep your consumers reminded of your program while promoting it through paid Ads. These paid Ads like Facebook\u2019s come in various formats such as stories, photo Ads, IGTV and the list continues.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t let the idea of paying for an Ad scare you. On both Instagram and Facebook, you have the flexibility of setting your budget for your paid ad.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Fundamental metrics to track and analyze\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Once your referral program is up and running, it\u2019s necessary to understand how well it\u2019s doing. Consistently keeping updated with the most crucial metrics is a great way to assess if you\u2019re progressing closer to your outlined goal.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Your metrics will reveal where your referral program could use a few changes or if it\u2019s running effectively. Here are a few commonly used metrics to track referral programs. Keep in mind, many of these metrics are a great starting point but you may want to add in other metrics specific to your business as you become more complex and agile with your data.\"}),/*#__PURE__*/e(\"h3\",{children:\"Number of participants\"}),/*#__PURE__*/e(\"p\",{children:\"This is the number of purchasers who are taking part in your program over a specific period (30, 60 or 90 days).\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Click rate for participants\"}),/*#__PURE__*/e(\"p\",{children:\"The number of consumers who open your newsletters or click on your referral program links. Increasing clicks increases your number of conversion opportunities, so it\u2019s highly recommended to track.\"}),/*#__PURE__*/e(\"h3\",{children:\"Conversion rate\"}),/*#__PURE__*/e(\"p\",{children:\"Once consumers have clicked on your link or opened your newsletters, how many join the program?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Analyzing this rate can often tell you whether your customers are interested in your program. A low conversion would mean they aren\u2019t, however you would then have the information to change this.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Churn rate\"}),/*#__PURE__*/e(\"p\",{children:\"This is the number of paying consumers who stop doing business with a brand. Your churn rate reveals whether your consumers are receiving what they expected in your products/services. This helps you nurture your customer lifetime value. You\u2019ll want to pay equal attention to the overall churn rate and the rate for your referral program specifically.\"}),/*#__PURE__*/e(\"h3\",{children:\"Customer lifetime value\"}),/*#__PURE__*/e(\"p\",{children:\"This refers to the value of a customer to a company over a period of time. In this case, if a customer is directing numerous referrals to your brand, they have a higher value than those who don\u2019t. Your CLV then allows you to segment your customers based on their value. You can offer appealing incentives to those who generate you more profit and direct more referrals to your brand.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Calculating your CLV also gives you an idea of how much acquisition for each customer costs and whether that consumer would be valuable down the line.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"How to create a referral program\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After all this information, I\u2019m sure you\u2019re wondering how exactly can you get started on creating a referral program. Using referral program software can make this a simple affair.\"}),/*#__PURE__*/e(\"p\",{children:\"These software platforms include Referral Candy, Advocately, Friendbuy and Mention Me amongst many others. Each of these platforms offers excellent tools for seamlessly creating referral programs.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Those who aren\u2019t technological wizards don\u2019t need to fret. These platforms offer ready-made solutions to customize and manage your program. Here are a few common features these platforms offer.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"And if you're looking to go a slightly different direction, consider building an \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/affiliate-marketing-guide\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"affiliate marketing program\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Customer referral program management\"}),/*#__PURE__*/e(\"p\",{children:\"Users can track and manage all the referrals on their program. This feature helps you stay ahead of your referral count.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"A/B testing\"}),/*#__PURE__*/e(\"p\",{children:\"You can test the performance of different referral program offers simultaneously. A/B testing makes it possible to understand which offer your consumers respond to more.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Reporting\"}),/*#__PURE__*/e(\"p\",{children:\"Through this feature, you can track and manage the performance of your referral program. This feature is where the fundamental metrics we discussed earlier can be found.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Templates for communication\"}),/*#__PURE__*/e(\"p\",{children:\"Referral software offers many templates for your referral communications e.g. referral newsletters. These templates can be customized to suit your brand. You can use your brands logo, color palette and style to make these templates personalized.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Consumer analysis\"}),/*#__PURE__*/e(\"p\",{children:\"Most referral software inhibits this advanced feature of intricately analyzing your consumers. You can profile and analyze your consumers through their trends and transaction history. This includes their purchasing behaviour, what products do consumers search for in an e-commerce store and products customers buy repeatedly.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This gives you a better insight to the preferences of your audience, allowing you to tailor your products and referral incentives accordingly.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Fraud protection\"}),/*#__PURE__*/e(\"p\",{children:\"You don\u2019t want consumers to take advantage of your referral program. Referral software offers a fraud prevention feature to detect and prevent various kinds of fraudulent behavior.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The sophistication and extent of each feature solely rely on the software you choose.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Referral programs are one of the best and most effective ways to introduce new consumers to your e-commerce store while strengthening your relationship with existing ones.\"}),/*#__PURE__*/e(\"p\",{children:\"The more effort paired with innovative thinking you invest in your program, the better the results will be. An outstanding referral program is one that benefits each participant as well as the brand.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If increasing your sales and lead generation has been a problem, a steller referral program could act as a promising solution. Rewards give your consumers a reason to return, support and bring people to your business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Referral programs give your consumers the impression they\u2019re receiving more from your brand. By offering attractive rewards, you\u2019re stimulating that perspective.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Creating a referral program helps your brand become more successful, trustworthy and favored and is well worth your time.\"})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Maximizing conversions is a key part of any retail strategy, and there are lots of methods out there. Marketers are trying different tactics like \",/*#__PURE__*/e(o,{href:\"https://tapfiliate.com/blog/affiliate-marketing-funnel/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"affiliate marketing\"})}),\", free trials or subscription models to boost revenue.\"]}),/*#__PURE__*/t(\"p\",{children:[\"One method you can\u2019t ignore is discounting. Not only can discounts boost sales, but offering discounts can be an effective way to reduce old stock or out of date products. You can also increase customer loyalty by offering timely and significant discounts. This, and your customer service options, can be considered when \",/*#__PURE__*/e(o,{href:\"https://www.ringcentral.co.uk/blog/setting-up-a-call-centre/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"setting up a call center\"})}),\" for your business.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"To benefit, you need to plan ahead and use the right tactics when applying discounts. Too generous or too frequent discounts can hurt your brand image. You want to connect the right messages to the target audience.\"}),/*#__PURE__*/e(\"p\",{children:\"Improper use of discounts can threaten the perceived quality and value of your product. It can also reduce sales, as customers become conditioned to wait for prices to drop or simply expect items to always be on sale.\"}),/*#__PURE__*/e(\"p\",{children:\"Since discounts are not a one-size-fits-all solution, let\u2019s take a look at how you can craft discounts to work for your brand.\"}),/*#__PURE__*/e(\"h2\",{children:\"Understand why you're using e-commerce discounts\"}),/*#__PURE__*/e(\"p\",{children:\"When setting up an e-commerce store, you must have a plan for how you will use discounts in your business. At first glance, discounts can seem a strange proposition for a business - after all, it\u2019s basically saying you\u2019ll willingly make less money per sale.\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, a decreased price could lead to increased demand. If the increased demand is high enough, then the business profits go up. But discounting does not work linearly. You can\u2019t expect to continually increase sales by reducing prices indefinitely.\"}),/*#__PURE__*/e(\"p\",{children:\"The ultimate goal of any discount strategy is to increase conversions. But there is more to a promotional plan than that.\"}),/*#__PURE__*/e(\"p\",{children:\"The first question you need to answer is, why are you offering a discount? Is it because you\u2019re discontinuing a product or a service? It could be that you have an excess of stock. You could be in a price war with the competition. Or is it to generate buzz about a new product? You could be looking to gain new customers or build customer loyalty.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s important to know why you are slashing prices before you can move on to the next step of building a strategy. With that in mind, let\u2019s take a look at seven great strategies you can implement.\"}),/*#__PURE__*/e(\"h2\",{children:\"7 e-commerce discount strategies\"}),/*#__PURE__*/e(\"h3\",{children:\"Seasonal Discounts\"}),/*#__PURE__*/t(\"p\",{children:[\"Most consumers expect \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2020/09/21/payment-pricing-options-holiday-season/?sscid=a1k4_syvhl%20&utm_channel=affiliate&utm_source=SAS&utm_medium=1238556&utm_campaign=551362\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"seasonal sale offers\"})}),\", after all the holidays are a great time to go shopping. Take fashion retail for instance. People look forward to discounts during the winter holidays or back-to-school season.\"]}),/*#__PURE__*/e(\"p\",{children:\"As an e-commerce store, don\u2019t be afraid to offer a promotion before traditional sales begin. This will allow you to jumpstart your sales before the competition. You may gain more conversions because impatient shoppers will buy from the early discount provider.\"}),/*#__PURE__*/e(\"p\",{children:\"Seasonal discounts can also be useful when used out-of-season. This can help you clear out old stock. One example would be marking down summer camping gear at the end of the season. Of course, the discount must capture the interest of the customer, so make sure it\u2019s on good products. Offering value will help gain leads and convert consumers who would otherwise have waited until the next summer.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Flash Sales\"}),/*#__PURE__*/e(\"p\",{children:\"Flash sales are offers that run for a limited time. They play on the scarcity principle. That is, \u201Chere\u2019s an offer, but in a short amount of time, it will be gone forever.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"This flash sale from \",/*#__PURE__*/e(o,{href:\"https://www.justhype.co.uk/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"hype\"})}),\" shows that you can also offer a limited amount of discounts to guide the consumer on the journey to conversion. This applies the same concept of scarcity as a limited-time offer.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Flash sales should be available to anyone who visits your e-commerce store. Highlight it with advertising, like a banner that stays at the top of the site. If you\u2019re a Shopify customer, you can use \",/*#__PURE__*/e(o,{href:\"https://litextension.com/blog/best-shopify-themes\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Shopify themes\"})}),\" to guide your customer\u2019s attention to the flash sale on your site.\"]}),/*#__PURE__*/e(\"p\",{children:\"This strategy helps to generate a sense of urgency. If the offer is significant, the deal will convert sales for an item customers weren\u2019t necessarily looking for in the first place.\"}),/*#__PURE__*/e(\"h3\",{children:\"Cart Abandonment\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re in e-commerce, you\u2019re well aware of the nightmare that is\",/*#__PURE__*/e(o,{href:{webPageId:\"halgydGnV\"},motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" cart abandonment\"})}),\". According to the Baymard Research Institute, nearly \",/*#__PURE__*/e(o,{href:\"https://baymard.com/lists/cart-abandonment-rate\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"70%\"})}),\" of online shoppers add items to their online shopping cart and leave before completing a purchase.\"]}),/*#__PURE__*/t(\"p\",{children:[\"There are many reasons that customers abandon while shopping. A huge issue for many is the additional costs of taxes, shipping, or other expenses \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2020/08/26/6-tips-optimizing-ecommerce-checkout-page/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"not apparent until the checkout process\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"While some of these issues (like website errors) can be addressed by better e-commerce website maintenance, others require more focused tactics. A gentle way to do this is by sending a reminder email. This can be effective when a user gets distracted or otherwise abandons a purchase they actually want to make.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s common for users to leave to try and find a better price. To combat this, send a reminder that includes a discount offer. Free shipping or a one-time voucher can sweeten the deal. If you offer even a five or ten percent discount, that can be more than enough to nudge a cautious buyer further down the funnel. \"}),/*#__PURE__*/e(\"p\",{children:\"Bear in mind for these discount offers, you will need the email address of the customer. For returning customers, you should have their account information at hand. Include an email form early in the checkout process to ensure new customers get this special offer.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Exit-Intent Popups\"}),/*#__PURE__*/t(\"p\",{children:[\"When a telemarketer is making an outbound call, the customer can abruptly end the interaction. But don\u2019t let \",/*#__PURE__*/e(o,{href:\"https://www.ringcentral.co.uk/blog/10-biggest-call-centre-problems-holding-teams-back-how-to-overcome-them/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"call center problems\"})}),\" parallel yours. In e-commerce, you have more weapons at your disposal.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Once a customer has left your website, there is no guarantee they will ever return. So why not try and stop them? Be careful: exit-intent popups must be used strategically. You don\u2019t want to condition customers to attempt to leave in order to generate a discount offer.\"}),/*#__PURE__*/t(\"p\",{children:[\"There are several ways you can \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2020/10/21/6-ways-improve-ecommerce-conversions-customer-engagement-discount-popups/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"implement discount popups\"})}),\". Exit-intent popups can be incredibly effective as a tactic for first-time visitors. Not only do you tempt them with an offer, but you capture their data at the same time. A small offer can go a long way in generating a lead - and a sale.\"]}),/*#__PURE__*/e(\"h3\",{children:\"New Customer Incentives\"}),/*#__PURE__*/t(\"p\",{children:[\"Studies by \",/*#__PURE__*/e(o,{href:\"https://www.huffpost.com/entry/what-science-says-about-discounts_b_8511224\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Vouchercloud\"})}),\" show that 57% percent of shoppers complete their first purchase when they can redeem a promotion. When your e-commerce store gets a new visitor, it\u2019s vital you make a good first impression. There are many ways to do this. You could offer free shipping or a free gift. Another option is to offer a one-time promo code. Make the promotion available to customers who create a new account or sign up for a newsletter.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Even if the offer does not lead to an instant conversion, you now have the ability to market to that customer with promotional emails and sales letters. This will give you more opportunities to expose the customer to your sales funnel. More opportunity increases the likelihood of more conversions.\"}),/*#__PURE__*/e(\"h3\",{children:\"Influence-Based Discount\"}),/*#__PURE__*/t(\"p\",{children:[\"Even with a large amount of face-to-face social interaction moving to a \",/*#__PURE__*/e(o,{href:\"https://www.ringcentral.co.uk/blog/the-ultimate-list-of-screen-sharing-apps-and-software\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"screen share\"})}),\" in 2020, the influence of others still plays a role in our purchasing behavior.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re an e-commerce business, you already know the importance of social media. It\u2019s a great space to \",/*#__PURE__*/e(o,{href:\"https://keap.com/business-success-blog/digital-marketing/how-to-leverage-conversational-marketing-to-score-more-sales\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"leverage conversational marketing\"})}),\". Most of your target market is likely to be on social media, and they may well already be talking about you.\"]}),/*#__PURE__*/t(\"p\",{children:[\"A recent study found that \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"71%\"})}),\" of consumers are more likely to purchase based on social media referrals, while \",/*#__PURE__*/e(o,{href:\"https://www.socialmediatoday.com/marketing/masroor/2015-05-28/social-media-biggest-influencer-buying-decisions\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"81%\"})}),\" are influenced by posts from family and friends.\"]}),/*#__PURE__*/e(\"p\",{children:\"Take advantage of this and make a small discount offer in return for a social media post. This free marketing can be invaluable. The lead generation potential is worth far more than the discount.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Another option for offering a discount can be using a referral-based program. \",/*#__PURE__*/e(o,{href:\"http://airbnb.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Airbnb\"})}),\" began using its referral offer years ago. Customers who want to earn savings or future credit will happily influence their social circles. Think of all that marketing you\u2019ll receive only for the cost of a discount code. Just make sure it\u2019s contingent on a completed sale, or you\u2019ll be out of pocket very quickly.\"]}),/*#__PURE__*/t(\"p\",{children:[\"To really benefit from social media conversions, make sure to optimize your mobile site. If someone can\u2019t access your store, they can\u2019t buy anything. There\u2019s a bunch of great options to evaluate how users navigate your site. \",/*#__PURE__*/e(o,{href:{webPageId:\"YfTrwE66y\"},motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Heatmap tools\"})}),\" are a great way to experience your site the same way your customers do, making it an excellent resource when it comes to boosting conversions.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Customer Reward\"}),/*#__PURE__*/t(\"p\",{children:[\"This is the final strategy we will go over, but arguably the most important. One of the most important \",/*#__PURE__*/e(o,{href:\"https://mailshake.com/blog/phone-sales-tips/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"phone sales tips\"})}),\" out there is to listen to the customer. In e-commerce, one way you can \u201Clisten\u201D to your customers is by offering a \",/*#__PURE__*/e(o,{href:\"https://sellcoursesonline.com/best-membership-site-platforms\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"membership\"})}),\" or loyalty program. They get discounts, and you get the ability to track your customer\u2019s buying habits.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Long-term customers are the most loyal and most valuable. Having a program in place to reward customer loyalty will strengthen the bond between your company and the consumer. You could give discounts during their birthday week, free gifts after a certain amount of purchases, or upgraded shipping.\"}),/*#__PURE__*/e(\"p\",{children:\"Loyalty programs are great for improving customer retention, which will have a customer lifetime value far greater than any discount you could offer.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can also use a paid membership program like \",/*#__PURE__*/e(o,{href:\"http://gooutdoors.co.uk/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Go Outdoors\"})}),\", wherein members get special offers, gifts, or first refusal on new products. Because members have invested in the membership program, they will be more likely to stick with your business over finding a new one. Just make sure you keep the offers coming.\"]}),/*#__PURE__*/t(\"p\",{children:[\"When it comes to rewards they\u2019re also great for combating negative press. Say, if a customer goes to your customer service desk to vent their frustrations at your store. It happens, we all make mistakes. These situations can be managed by having a clear customer service strategy and using tools like \",/*#__PURE__*/e(o,{href:\"https://www.ringcentral.co.uk/office/features/multi-level-auto-attendant/overview.html\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"RingCentral\u2019s virtual switchboard\"})}),\" to make it easy for customers to contact you. And once they air their grievance, listen, provide a solution, and then a reward. Like a cherry on top of a Sundae.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Rewarding new customers will encourage sales and reduce cart abandonment. Rewarding loyal customers improves customer retention and reduces churn - something key to maintaining a business in the long run.\"}),/*#__PURE__*/e(\"h2\",{children:\"What\u2019s Next?\"}),/*#__PURE__*/t(\"p\",{children:[\"Go back to the initial question of why you want to implement a discount strategy. Is it to \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2020/10/08/how-build-grow-scale-uses-lucky-orange-to-improve-conversions/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"increase customer conversions\"})}),\"? Clear out old stock? Promote a new product?\"]}),/*#__PURE__*/e(\"p\",{children:\"With so many strategies available, you need to choose one that matches your goals. Every company is different.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Choosing the right strategies for your brand image, industry and target audience can bring a temporary sales boost. More importantly, it can attract and retain more happy customers - producing greater customer lifetime value. \"}),/*#__PURE__*/e(\"p\",{children:\"That means you don\u2019t just get a spike in conversions, but a steady increase and a successful business.\"})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The strategies business owners rely on to grow and refine their in-person businesses like casual conversations with shoppers about what they like and dislike and directly observing the products they pick up or pass by have to be approached differently for an online storefront.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The good news is you can still do these tasks if you have the right strategies and tools in place. In this post, Lucky Orange customer Anthony Rosemond shares his advice for how he and his wife successfully made the jump from taking their in-person french pastry business online.\"}),/*#__PURE__*/e(\"p\",{children:\"Thanks, Anthony for sharing your words of wisdom.\"}),/*#__PURE__*/e(\"h2\",{children:\"Moving from brick-and-mortar\"}),/*#__PURE__*/t(\"p\",{children:[\"I get so many good questions about how we transitioned \",/*#__PURE__*/e(o,{href:\"https://pastreez.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Pastreez\"})}),\" from only in-person sales to building a strong online presence. Sharing these tips here with Lucky Orange is a wonderful opportunity, as it\u2019s a tool that will help you in so many ways.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"pastreez macarons in a box\",className:\"framer-image\",height:\"250\",src:\"https://framerusercontent.com/images/IuBOHWIyVWHQzAkVWKrosNvo3Q.jpg\",srcSet:\"https://framerusercontent.com/images/IuBOHWIyVWHQzAkVWKrosNvo3Q.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/IuBOHWIyVWHQzAkVWKrosNvo3Q.jpg 700w\",style:{aspectRatio:\"700 / 500\"},width:\"350\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Find your minimum viable product\"}),/*#__PURE__*/e(\"p\",{children:\"Our objective with Pastreez was to answer questions like: \u201CWhere to find macarons near me\u201D, or \u201Cwhere do I find cr\\xeapes near me?\u201D We wanted to create authentic French pastries that ship fresh to your door, wherever you are in the country.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When my wife and I left everything in France to build Pastreez in the United States, we started to look for opportunities to showcase our products and get feedback. We had no clue what this market would look like for French pastries. So we started a few meetups where we would display and gift free macarons, cr\\xeapes, tarts and all kinds of wonderful pastries.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"macarons all lined up in a box\",className:\"framer-image\",height:\"250\",src:\"https://framerusercontent.com/images/q9dVQao3XqBsx3A8yqtkxBLA.webp\",srcSet:\"https://framerusercontent.com/images/q9dVQao3XqBsx3A8yqtkxBLA.webp?scale-down-to=512 512w,https://framerusercontent.com/images/q9dVQao3XqBsx3A8yqtkxBLA.webp 700w\",style:{aspectRatio:\"700 / 500\"},width:\"350\"}),/*#__PURE__*/e(\"p\",{children:\"We needed to know what they liked and why. We first noticed some people were interested in gluten-free products (macarons are naturally gluten-free). That was new to us as in France, nobody knows about gluten. Then, we saw that the best-selling pastry would always be macarons, with its image of luxury, unique taste and scarcity.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"After working through this amazing \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/your-quick-start-guide-to-polls\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"customer research\"})}),\", we were only going to focus on macarons at first. This is what leads to my first tip: Don\u2019t try to do everything for everyone. Find a niche market first. If you do it well, you\u2019ll be recognized for this product. It\u2019ll be your ramp to launch more products once you\u2019re settled.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Once you have your MVP, be the best at it. It doesn\u2019t have to be perfect, it just has to be different. In our case at Pastreez, we noticed there were no authentic French macarons online. All our competitors were doing an \u201CAmerican twist\u201D to French macarons, so we knew we needed to lean into the French side of things\"}),/*#__PURE__*/t(\"p\",{children:[\"Since we\u2019re French chefs from Le Cordon Bleu Paris (\",/*#__PURE__*/e(o,{href:\"https://pastreez.com/pages/our-story\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"learn more about us here)\"})}),\", we focused on authentic French macarons. It was different and genuine so customers could relate to our vision, especially lovers of France and Paris.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Refine your audience, product and distribution platform\"}),/*#__PURE__*/e(\"p\",{children:\"Ok, so you now have your MVP. How do you present your product to the world? Before going online, I always like to advise you to meet your customers physically if possible.\"}),/*#__PURE__*/e(\"p\",{children:\"It can be anywhere\u2014pop-up stores, exhibitions, etc. For us, it was farmers' markets. Based in Southern California, we attended Malibu, Newport Beach and Costa Mesa farmers markets for over a year to get in front of the people in our target audience\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Our objective was to meet with customers in person, take feedback that we could use online, and hone in on things like which flavors would work best. This way we were able to understand how much they knew about our products and what they look for when buying something like this.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"A big win for \",/*#__PURE__*/e(o,{href:\"https://pastreez.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Pastreez\"})}),\" was the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/customer-feedback-collection\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"feedback we got from a customer\"})}),\" in the Costa Mesa farmers market.\"]}),/*#__PURE__*/e(\"p\",{children:\"He wanted only a specific macaron flavor. While most bakeries online were offering basic variety sets, we developed a custom \u201CBuild your own\u201D macarons set, where you can pick your favorite macarons flavors from the menu. We were the first to do so online and it\u2019s performed very well for us.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"macarons in a tower shape\",className:\"framer-image\",height:\"250\",src:\"https://framerusercontent.com/images/wsZqao9NsQz0eh3R8OVsLsDiCQ.webp\",srcSet:\"https://framerusercontent.com/images/wsZqao9NsQz0eh3R8OVsLsDiCQ.webp?scale-down-to=512 512w,https://framerusercontent.com/images/wsZqao9NsQz0eh3R8OVsLsDiCQ.webp 700w\",style:{aspectRatio:\"700 / 500\"},width:\"350\"}),/*#__PURE__*/e(\"h2\",{children:\"Choose a robust e-commerce platform\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you get all that feedback, it\u2019s time to go online. I really advise you to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/shopify-store-speed\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"go with Shopify\"})}),\". I know there are a bunch of e-commerce platforms out there. And we tried a few before switching over to Shopify. Here\u2019s why we ultimately went with Shopify.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"First of all, Shopify has a great developer community. That means you\u2019ll easily find skilled developers on specialized platforms such as StoreTasker.com, Upwork.com or Freelancer.com.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"We also really enjoy the solid \",/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/lucky-orange\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"app marketplace available through Shopify\"})}),\" Take Lucky Orange for example. It allows you to see heatmaps and interact in real-time with customers. This was a key to Pastreez's success. More on that later.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Scaling organically helps you grow and prepare for the long-term\"}),/*#__PURE__*/e(\"p\",{children:\"Now that you have an online store, you need to improve your online presence. Getting the word out is the key. If you had pop-up stores or farmers' markets like we did, it\u2019s nice to keep a period where you have both sales channels \u2013online and in-person \u2013 because each will nourish the other.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Do so until you don\u2019t really have the time to do both. At this point, it\u2019s up to you. At Pastreez we decided to switch 100% online for a few years, and now we have a brick & mortar store as well in Phelan, California open for pick-ups.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"To grow organically online, focus on your niche. \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/hiring-seo-agency\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Search Engine Optimization\"})}),\" is one key, but not the only one. Staying close to your customers and constantly asking for feedback will get you to a product you are proud of.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Once you reach that stage, your product itself will greatly help you scale through word-of-mouth marketing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Too many times I see online entrepreneurs spending so much energy on paid ads. Facebook ads, Google ads, Instagram you name it. Nothing wrong with paid advertising itself, but it has to be a small percentage of your sales at least to start. Consider a target of 20% of your online sales relying on paid traffic sources.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of trying to get quantity, get quality first. A great starting point is using paid ads to retarget visitors. This means only visitors who came to your site first and left without purchasing will get a reminder through their socials. It\u2019s really powerful and has a lower cost per purchase.\"}),/*#__PURE__*/e(\"h2\",{children:\"Have the endurance to optimize your online presence continuously\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Once your online storefront is running and successfully generating sales, your work still isn\u2019t done. You should constantly look for opportunities to optimize your site so you can continue growing your sales.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"This is where Lucky Orange came in for us. The features we use the most are \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/session-recordings-ecommerce\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Session Recordings\"})}),\" and Dynamic Heatmaps. These help us better understand which features on our website drive the most engagement and which might need some work. Trust me \u2013 you would be surprised where people click.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The Session Recordings table allows us to check which pages were visited before purchase. Also, we can see where and when visitors leave the website. This is gold. When you know where your customer leaves or stops scrolling, you can intervene to improve the conversion funnel.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Lucky Orange\u2019s heatmaps were also a great help.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, we noticed on our front page at Pastreez.com, that people were constantly clicking on a specific icon. The thing is, that icon wasn\u2019t clickable which leads to a lot of frustration for our visitors, and negatively impacts their journey. So we added a link behind that icon to smooth the customer\u2019s journey.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Also, the heatmap is great to test buttons or features on the product page. When you have an \u201Cadd to cart\u201D button next to a \u201Cbuy now\u201D button, there is no way to predict which would win unless you have the heatmap feature.\"})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Have you ever dealt with a customer who struggled with technology? What about a customer who purchased the wrong item by mistake? Or maybe just someone who demands a quick response?\"}),/*#__PURE__*/e(\"p\",{children:\"Providing support to these customers can be extremely difficult -- especially when you don\u2019t have all the information.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Is your customer support team missing the big picture?\"})}),/*#__PURE__*/e(\"p\",{children:\"Support representatives are often going into a conversation blind. They\u2019re often -- unable to see exactly where the customer is struggling and are forced to rely on the customer\u2019s understanding and explanation of the issue.\"}),/*#__PURE__*/t(\"p\",{children:[\"Providing a good solution can take several tries and a significant amount of time when a support representative can\u2019t see what\u2019s happening on the customer\u2019s side. Luckily there are a variety of \",/*#__PURE__*/e(o,{href:\"https://framer.com/blog/posts/conversion-rate-tech-stack\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"tools for your website\"})}),\" that can help eliminate guesswork and make supporting your customers even easier.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"3 tools for optimizing customer support\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Live chat\"})}),/*#__PURE__*/e(\"p\",{children:\"Live chat is a customer support team's best friend. Eliminate the use of phone calls and communicate with your customers instantly by implementing live chat on your website.\"}),/*#__PURE__*/e(\"p\",{children:\"A live chat tool allows you to help people on your website exactly when they need it with event and time-based triggers. For example, if you want to reach out to customers who have been lingering on your FAQ page, you can set a time-based trigger to invite people to chat after they\u2019ve been on the page for 30 seconds.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Did you know?\\xa0\"}),\"Live chat is the preferred form of communication for customer support among millennials (\",/*#__PURE__*/e(o,{href:\"https://www.comm100.com/resources/infographic/millennials-prefer-live-chat-speed-convenience/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Comm100\"})}),\").\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Live view\"})}),/*#__PURE__*/e(\"p\",{children:\"Live view allows you to see exactly what your customer sees\u2014in real time. Watch live as customers navigate your website for better insight into what\u2019s working and what\u2019s not.\"}),/*#__PURE__*/e(\"p\",{children:\"Lucky Orange\u2019s Live View is a great tool to use alongside live chat. Use live view while you're having a chat session with a customer to see their screen live and provide the most accurate solution on the spot. Give your customers a customized experience with live view instead of assuming what\u2019s wrong and suggesting generic solutions.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Session recordings\"})}),/*#__PURE__*/e(\"p\",{children:\"Similar to live view, session recordings help provide insight into how customers use your site. The difference between the two is that Session Recordings allow you to watch customers\u2019 previous website sessions. Recordings show where people clicked, scrolled, moved, and tapped as they navigated through your site.\"}),/*#__PURE__*/e(\"p\",{children:\"Session recordings make it easy for support representatives to replay a specific user\u2019s entire website journey. This tool allows you to see when/if the customer ran into any problems and make note of activities that impact your next steps of customer support.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How can different industries benefit from customer support tools?\"})}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"strong\",{children:\"E-commerce: \"}),\"Boomer Boost\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://boomerboost.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Boomer Boost\"})}),\", a Shopify e-commerce website, has been using Lucky Orange since launching its website in 2019. Boomer Boost specializes in nutritional supplements and vitamins for adults over 45.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"To\\xa0 best serve the customers in its demographic -- which aren\u2019t\\xa0 super tech-savvy -- Boomer Boost uses a combination of these three tools for customer support. Much of their focus, though, is around using Lucky Orange\u2019s Live View.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The problem:\"}),\" Helping older customers navigate through different pages\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The solution:\"}),\" Live view\"]}),/*#__PURE__*/e(\"p\",{children:\"Live view is a major asset for Boomer Boost\u2019s customer support team when working with its less tech-savvy audience.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u201C[Live view] is a big thing for us -- for my customer reps and I -- being able to see what the customers see. It\u2019s my favorite feature on Lucky Orange,\u201D said Christina Culp, Boomer Boost, director of marketing.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Boomer Boost representatives said live view is a great tool for teaching when communicating with these older customers.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, if a customer is unfamiliar with different product pages and having a hard time navigating through the website, a Boomer Boost representative will pull up the same screen they\u2019re trying to navigate in real time and walk them through step-by-step. If a customer points out any issues, the representative can help resolve them on the spot, making the interactive more useful and increasing the odds the customer will convert.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Live view can help make your conversations more efficient and provide the information support representatives need to better assist customers.\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"strong\",{children:\"SaaS: \"}),\"Lucky Orange (Yes, we use our own tools all the time.)\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The problem:\"}),\" Auditing previous customer activity on website\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The solution:\"}),\" Session recordings\"]}),/*#__PURE__*/e(\"p\",{children:\"A common use for session recordings among customer support teams is auditing previous customer activity.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s say a support agent is working with a customer who inquires about an incorrect charge on their account. The records show they purchased the small business plan for $20/month but they claim to have chosen the starter plan for $10/month.\"}),/*#__PURE__*/e(\"p\",{children:\"Custom user data, like an account ID, can be passed into Lucky Orange, allowing a support representative to go into Lucky Orange session recordings, find the individual customer, then watch their activity to confirm the plan they chose.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The session recording can help the support representative determine whether:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The records were correct and the customer did purchase the more expensive plan\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The customer purchased the cheaper plan and there was a technical issue that caused you to charge them for the more expensive plan\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The plan descriptions aren\u2019t clear and caused the confusion\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This additional information helps the support representative understand what happened so they can take the appropriate actions towards resolving the problem.\"}),/*#__PURE__*/e(\"p\",{children:\"Simply put, the session recording is your friend when it comes to better understanding what put a customer in their current position. Whether positive or negative, something happened that made them reach out for support, and better understanding that trigger can be huge when it comes time to solve their issue.\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Logistics: \"}),\"University of Virginia, parking management\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The problem: \"}),\"Customer service agents keeping up with ticketing system requests.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The solution: \"}),\"Lucky Orange \",/*#__PURE__*/e(o,{href:\"https://framer.com/chat\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Live Chat\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Whether your customer service team consists of one employee or 1,000, at times it can be difficult to respond to customer requests in a timely manner. The parking service at UVA has experienced this during their busy season and found a solution with Lucky Orange\u2019s live chat feature.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When it\u2019s time for parking renewals at UVA there are a lot of questions and a lot of people that need to be helped in a short amount of time. With a limited number of support team members, the live chat tool helps them respond to more people in a shorter amount of time.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Customers can fill out the intake questions on their website via live chat and receive a response in the same location. \"}),/*#__PURE__*/e(\"p\",{children:\"With live chat, each support representative can have 3-4 conversations going at once as opposed to only one phone call, making it much more efficient. Additionally, team members are able to chat with one another and invite a manager to a conversation should something need to be escalated.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"It doesn\u2019t end there\"})}),/*#__PURE__*/e(\"p\",{children:\"Live View, Live Chat and Session Recordings are only the beginning. Lucky Orange offers a suite of solutions with 10 conversion rate optimization tools to improve your website and increase sales.\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Session recordings (replay)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Live view\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Dynamic heatmaps\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Announcements\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Surveys\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Form analytics\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Conversion funnels\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Live chat\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Insights\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Segmentation / Filtering\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Improve your ability to solve customer support issues with a \",/*#__PURE__*/e(o,{href:\"https://app.luckyorange.com/create-account\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"7-day free trial\"})}),\" of Lucky Orange, no credit card required.\"]})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Have you ever wondered if the traffic you're getting from your paid ad campaigns on Instagram, Facebook or Google is valuable?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Do you know if your ads are targeting quality visitors who come to your site and stick around long enough to convert?\"})}),/*#__PURE__*/e(\"p\",{children:\"Session recordings give you a front-row seat for visitor behavior. By following the strategies laid out below, you'll be able to identify recordings that show the behavior you're hoping to track within the audience you care about most.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use the Lucky Orange recordings listing to see traffic coming from various ad campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find the most valuable website traffic coming from these campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use session recordings to see which traffic source yields the most engaged visitors\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Finding campaign traffic within Session Recordings\"}),/*#__PURE__*/e(\"h3\",{children:\"Choose the date range you want to evaluate\"}),/*#__PURE__*/e(\"p\",{children:\"Start by logging in to Lucky Orange and go to the recordings tab. Use the date range selection to pick the timeframe you want to review.\"}),/*#__PURE__*/e(\"h3\",{children:\"Use UTM parameters to sort by campaign\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re asking yourself what a UTM parameter is, take a minute to read \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2019/10/09/best-practices-for-tracking-campaigns/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"this great blog post \"})}),\"on different ways you can keep tabs on the traffic your various marketing campaigns drive to your website.\"]}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019re using UTM parameters, you can sort recordings in Lucky Orange by the various campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"This will let you see traffic coming from specific sources like Instagram, Facebook, Google PPC, Bing, and more if you\u2019re using the source attribute within your links. You can also sort further by UTM medium (e.g. social), UTM campaign (e.g. clearance_2023) and UTM terms (e.g. coats).\"}),/*#__PURE__*/t(\"p\",{children:[\"Typically traffic from something like \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/seo-and-cro-working-together\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"organic search engines\"})}),\" won't have a UTM parameter but will be tracked in other ways.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Narrow your search to a specific campaign\"}),/*#__PURE__*/e(\"p\",{children:\"If you want to see recordings from only a specific campaign, type referrer.utm_campaign=[campaign name] into the Filter By Tags dialogue box.\"}),/*#__PURE__*/e(\"p\",{children:\"You can also narrow recordings by using other UTM parameters. Try filtering by tags using referrer.utm_source=[source], referrer.utm_medium=[medium] or referrer.utm_term=[term].\"}),/*#__PURE__*/e(\"h2\",{children:\"What to look for in session recording behavior\"}),/*#__PURE__*/e(\"h3\",{children:\"Analyze people with high/low time on site\"}),/*#__PURE__*/e(\"p\",{children:\"Just like high-activity visitors, recordings from people who spent a lot of time on your site are likely to be the most valuable to review for user experience insights.\"}),/*#__PURE__*/e(\"p\",{children:\"When a person spends a long time on your site it could mean you\u2019re moving them through your product or content flow in a way that deeply engages them encourages movement through multiple parts of your site. Or, on the other hand, it could mean they\u2019re struggling to find what they need and are spending time going from page to page to find what they need.\"}),/*#__PURE__*/e(\"p\",{children:\"Visitors showing both types of behavior are good to review. If you\u2019ve found a highly engaged visitor who ultimately converts, make note of what that person is engaging with and what they\u2019re doing (or not doing) compared to other visitors.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019ve found a visitor who seems to be going from page to page but leaves without converting, see if they ran into any technical issues, if they were using the search bar more than your website navigation or if they\u2019re referring to FAQs, help documents or Contact Us sections more often than other users.\"}),/*#__PURE__*/e(\"p\",{children:\"If you see visitors who had a high amount of activity but left your site without sticking around for long and not converting, that could mean the campaign that brought them to your site wasn\u2019t relevant to the landing page they came to when they first visited your site.\"}),/*#__PURE__*/e(\"p\",{children:\"They might be frustrated because they didn\u2019t quickly see what they were looking for. Conversely, a short visit that converts might mean your campaign is very well targeted and your site navigation helped them quickly find what they needed.\"}),/*#__PURE__*/e(\"h3\",{children:\"Evaluate low and high-value traffic equally\"}),/*#__PURE__*/e(\"p\",{children:\"Traffic that gets to your site then immediately bounces isn\u2019t worth the cost per click. Revisit your ad targeting or reduce your bids to reduce traffic that bounces without converting. If you continue to see traffic with high bounce rates after making these changes, ask for a refund or ad credits, or stop the campaign altogether.\"}),/*#__PURE__*/e(\"h3\",{children:\"A few notes\"}),/*#__PURE__*/e(\"p\",{children:\"Look for the products they\u2019re spending the most time on or the content they\u2019re reading to see if you can spot patterns that help you refine your ad campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"See lots of visitors reading a specific blog post? Maybe you can use keywords from that blog post for your next PPC campaign. Is there a specific product that everyone from your ad campaign gravitates toward?\"}),/*#__PURE__*/e(\"p\",{children:\"Try promoting that product on different platforms to see if the product has a universal appeal.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Getting the maximum return on investment for your paid marketing efforts is vital to long-term business success. By adding Session Recordings to your analysis you give yourself powerful insights that may otherwise go undiscovered.\"}),/*#__PURE__*/e(\"p\",{children:\"So, log in to Lucky Orange and let us know if we can help in any way.\"})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText7\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText10\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText8\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText9\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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