{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/remQ8Rks05D48JEiEjlO/SKR3YNsnys7903sMo8hh/viE77TKjS-12.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import*as r from\"react\";export const richText=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Your old content lingers and waits, sitting around, cluttering your website and potentially bringing up thoughts of whether or not you should just delete it.\"}),/*#__PURE__*/e(\"p\",{children:\"Or maybe it rarely occurs to you that the older content has any value, so you stick with your current content calendar and constantly think up new ideas to ensure that calendar is filled.\"}),/*#__PURE__*/e(\"p\",{children:\"From videos to infographics and blog posts to e-books, your earlier work may seem outdated or from a time where you were less organized as a creator.\"}),/*#__PURE__*/t(\"p\",{children:[\"But that old content has an incredible amount of potential. Just ask \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"HubSpot\"})}),\" who saw a 106% increase in traffic after optimizing old content. Or \",/*#__PURE__*/e(o,{href:\"https://www.precisionmarketinggroup.com/blog/historic-blog-content-optimization-checklist\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Precision Marketing\"})}),\", which claims a 90% increase after improving upon past content.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Benefits to optimizing your older content\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The process focuses on increasing organic traffic, so you\u2019re making a one-time or occasional change to receive continual traffic into the future.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It helps you develop a new skill set that\u2019s useful for all site owners, one that prompts you to generate amazing content with less work.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"You\u2019re able to \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2021/01/14/30-minutes-to-optimized-brand-messaging/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"clarify your messaging\"})}),\" by removing redundant information, while also cleaning up messy parts of your site.\"]})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It opens up possibilities to create more engaging content that leads to backlinks through shareable items like infographics, mega-posts and charts.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"You can make \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/seo-and-cro-working-together\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"quick SEO improvements\"})}),\" without having to write a completely new article. All that\u2019s required are a few keyword additions and content changes.\"]})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The process typically expands upon your current collection of content by growing the length of articles or adding more valuable information.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You may notice that you\u2019re missing opportunities for sales or calls to action within your content.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It broadens your base by opening up the content to different formats. For instance, a blog post turned into a video now reveals that information to an entirely new set of users.\"})})}),/*#__PURE__*/e(\"p\",{children:\"Remember, increasing organic traffic to old content has the primary advantage of attracting users from an organic standpoint. Therefore, it serves as a more passive approach, where you make the improvements in an effort to naturally bring more people to your site.\"}),/*#__PURE__*/e(\"p\",{children:\"Keep reading to learn about the best ways to increase organic traffic to old content.\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Before changing anything, run a content audit\"}),/*#__PURE__*/e(\"p\",{children:\"Increasing organic traffic to old content all starts with understanding what you want from that content.\"}),/*#__PURE__*/e(\"p\",{children:\"Therefore, it\u2019s important to write down a list of goals for that older content so you\u2019re able to identify the right content to change. Some common goals include:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Growing direct traffic to the older content\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Leveraging the old content to bring more organic traffic to more popular pages\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Transforming content to expand your reach, like with videos and infographics\"})})]}),/*#__PURE__*/e(\"p\",{children:\"After you\u2019ve established your goals, it\u2019s necessary to run a content audit, where you use analytics to review all content on your site and identify:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Traffic levels\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Optimization levels\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Visitor engagement and movements\"})})]}),/*#__PURE__*/e(\"p\",{children:\"One method for obtaining this information is by using the basic analytics tools within your content management system.\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, WordPress offers view counts from all posts for you to find the least engaging.\"}),/*#__PURE__*/t(\"p\",{children:[\"Or tap into advanced tools, like heatmaps and analytics, to discover which posts and pages your users tend to enjoy or avoid. For help, read the Lucky Orange guide on \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2021/01/08/analyzing-content-using-dynamic-heatmaps/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"analyzing content performance with dynamic heatmaps\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"As you work through the audit, make a list of underperforming posts. Next to those items, log the reasons you think they may be underperforming, with reasons like a lack of keyword optimization to out-dated information. In some instances, posts are not worth updating. This may be because they\u2019re about something trivial or something that holds no importance in current times like an award of end-of-year wrap-up.\"}),/*#__PURE__*/e(\"p\",{children:\"This can all be found by tracking the individual pages and posts within your website, then by checking analytics for keywords and traffic sources.\"}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019ve conducted your audit and made a list of old content to optimize, move onto the next steps for increasing organic traffic to the old content.\"}),/*#__PURE__*/e(\"h2\",{children:\"2. Combine old posts to build in-depth guides\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s possible that an old blog post has plenty of quality information but the post is hidden deep in your archives, not titled properly or lacks an appealing featured image.\"}),/*#__PURE__*/e(\"p\",{children:\"Regardless of the reasoning, you\u2019re able to boost traffic to an old blog post by combining it with other posts to deliver an overall stronger piece of content.\"}),/*#__PURE__*/e(\"p\",{children:\"The goal is to look through all posts to find topics that relate to one another. Using an example from a real-estate blog, you may find that one article talks about mortgage preapprovals. Another covers getting your financing together before applying for a loan. A third article explains the basics of negotiation.\"}),/*#__PURE__*/e(\"p\",{children:\"These topics all have one thing in common: they\u2019re part of the home buying process.\"}),/*#__PURE__*/e(\"p\",{children:\"You can repurpose these articles by combining them together into one mega-post, complemented by a table of contents. This way, you utilize the power of the high-performing articles to push traffic to lesser-noticed but still valuable content.\"}),/*#__PURE__*/e(\"h2\",{children:\"3. Add internal links\"}),/*#__PURE__*/e(\"p\",{children:\"Another way to leverage high-traffic content is by adding internal links to the content that\u2019s not performing as well. This tactic is similar to combining them all into one post, but you keep each post or page independent, potentially strengthening the SEO and traffic for each\"}),/*#__PURE__*/e(\"p\",{children:\"Again, this strategy requires you to locate content that\u2019s related, and you\u2019re best off interlinking between high-traffic and low-traffic pages, considering a link from a low-traffic post to another low-traffic post won\u2019t render the greatest results.\"}),/*#__PURE__*/e(\"h2\",{children:\"4. Add stats, quotes and ideas\"}),/*#__PURE__*/e(\"p\",{children:\"Company websites and blogs within your industry contain endless treasures for you to enliven your content, with the bonus of linking to sites that may end up sharing your content.\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, let\u2019s say you have an image-rich blog post explaining the benefits of A/B testing for email marketing campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"One way to spice up that article, and add credibility, is to pull from another industry blog with quotes, statistics or case studies supporting your argument. For instance, a stat about how A/B testing improves email open rates by a certain percentage is sure to interest your readers.\"}),/*#__PURE__*/e(\"p\",{children:\"Again, you benefit by strengthening your content with a fact, stat or quote, and the owner of the website you linked to may end up sharing your content with their audience.\"}),/*#__PURE__*/e(\"h2\",{children:\"5. Update with fresh images and infographics\"}),/*#__PURE__*/e(\"p\",{children:\"A piece of content without images lacks visual appeal and sharing potential.\"}),/*#__PURE__*/e(\"p\",{children:\"If you find some old content that\u2019s text-heavy, think of ways to generate supporting images, while refraining from leaning on stock images.\"}),/*#__PURE__*/e(\"p\",{children:\"Ideas include infographics, charts, insider images and screenshots.\"}),/*#__PURE__*/t(\"p\",{children:[\"Advantages to this strategy include the fact that your post is more approachable, the \",/*#__PURE__*/e(o,{href:\"https://instasize.com/blog/free-photo-editing-software-instasize\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"images are great\"})}),\" for sharing, and you can type in alt tags for all images to boost the post\u2019s SEO.\"]}),/*#__PURE__*/e(\"h2\",{children:\"6. Increase word count\"}),/*#__PURE__*/e(\"p\",{children:\"This is usually one of the easiest ways to get more organic traffic to old content. Upping the word count opens up the potential for including more keywords. Not to mention, search engines recognize content updates as highly valuable.\"}),/*#__PURE__*/t(\"p\",{children:[\"Furthermore, an expanded word count allows you to remove outdated information and expand upon arguments. We highly \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2021/02/16/solopreneur-content-strategy/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"recommend making a content update schedule\"})}),\" to increase word counts and update old information.\"]}),/*#__PURE__*/e(\"h2\",{children:\"7. Optimize keywords\"}),/*#__PURE__*/e(\"p\",{children:\"Older content tends to go un-optimized, or you simply didn\u2019t know as much about search engine optimization in the past.\"}),/*#__PURE__*/e(\"p\",{children:\"Not to worry, because this is a wonderful chance to dive into each old post and optimize for target keywords, incorporate long-tail keywords and fill in image alt tags.\"}),/*#__PURE__*/t(\"p\",{children:[\"Lucky Orange offers tools for keyword recognition. Combine this with the \",/*#__PURE__*/e(o,{href:\"https://ads.google.com/aw/keywordplanner/plan/keywords/historical?\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Keyword Planner\"})}),\", and SEO plugins like \",/*#__PURE__*/e(o,{href:\"https://yoast.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Yoast SEO\"})}),\" to perfect the process.\"]}),/*#__PURE__*/e(\"h2\",{children:\"8. Transform content into a different medium\"}),/*#__PURE__*/e(\"p\",{children:\"If your old content is a blog post, think about how to turn it into a YouTube video. If it\u2019s an eBook, consider making an infographic with the important parts.\"}),/*#__PURE__*/e(\"p\",{children:\"Every bit of old content offers options for reformatting, and those changes often lead to traffic from new sources.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, your website\u2019s blog may only receive traffic from places like search engines and social media. If you turned a few blog posts into videos, there\u2019s an entirely new audience (billions of users on YouTube) to engage.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Start your content updating journey with the ever-so-helpful content audit. After that, dive into tried-and-true methods for increasing organic traffic to old content, such as combining content, changing formats and adding valuable quotes and stats.\"}),/*#__PURE__*/e(\"p\",{children:\"As time passes, be sure to schedule additional content audits to keep your old content fresh.\"})]});export const richText1=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Surveys are an incredibly helpful tool for learning about customers and unlocking your potential. They provide tangible insights that are difficult to obtain otherwise and aid you in taking a systematic approach to figuring out why leads aren\u2019t converting.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Analytics and insights aren\u2019t the same. Analytics can tell you website visitors are bouncing or even at which stage of the conversion funnel they leave you, but they won\u2019t tell you why. That\u2019s where surveys come in handy.\"}),/*#__PURE__*/t(\"p\",{children:[\"There are a few ways to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-optimization-guide\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"develop hypotheses about non-converting leads\"})}),\", but directly asking website visitors is the best one. On-site surveys allow you to ask customers why they aren\u2019t converting, and you can use this qualitative data to change your web design, update your \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-tech-stack\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"customer rate optimization\"})}),\" tech, and much more.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Surveys can be used at \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-consumer-journey-mapping\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"any point in the customer journey\"})}),\". They help strengthen loyalty and consumer confidence, facilitate upselling and cross-selling efforts, and can provide detailed feedback about your website, product, or service.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"For customers who\u2019ve converted and are now at the end of the funnel, surveys coupled with \",/*#__PURE__*/e(o,{href:\"https://www.dialpad.com/blog/customer-experience-analytics/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"customer service analytics\"})}),\" can improve customer retention rates too.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Demand generation can be positively impacted if you do your surveys right. Set SMART (specific, measurable, achievable, realistic, and timed) goals and use them in the four ways below to gain valuable insights from your leads at every stage in the funnel,\",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" from awareness through to conversion\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"1. Awareness: Use surveys to identify leads\"}),/*#__PURE__*/e(\"p\",{children:\"Once you have prospects\u2019 contact information, you can use surveys to find out who\u2019s ready to buy and who needs a bit of nurturing before they commit. For contacts who\u2019ve demonstrated intent by filling out a lead form on your website, reach out by email and request they fill out a two-minute survey.\"}),/*#__PURE__*/t(\"p\",{children:[\"This survey could help you identify potential customers by asking about their intent and/or budget. Show your prospects you care about their experience and make it clear that, by answering your questions, you can \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"create a more tailored product page experience\"})}),\" for them and point them in the direction of the perfect option.\"]}),/*#__PURE__*/e(\"p\",{children:\"Perhaps you can also improve on your products and service once you\u2019ve identified the gaps between what you provide and what your customers want.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can conduct surveys on the phone as well as by email. Take advantage of the \",/*#__PURE__*/e(o,{href:\"https://www.dialpad.com/blog/small-business-call-center/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"best small business answering service\"})}),\"s and use your call center staff to conduct surveys over the phone. This provides a more personal experience than messaging your leads.\\xa0\\xa0\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"2. Engagement: Use surveys to improve your content\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you\u2019ve identified and qualified your leads, use surveys to improve your content and stay on top of industry trends. Your web content can be markedly improved by listening to and applying \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/customer-feedback-collection\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"customer feedback.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Perhaps you\u2019ve funneled everyone into a generic nurturing program. If so, surveys can help you gain insights that allow you to better personalize this so prospects remain engaged. Survey responses can also assist you with segmenting leads and funneling them into appropriate streams based on their responses.\"}),/*#__PURE__*/t(\"p\",{children:[\"At this point, ask questions about how they stay up to date with industry trends and what topics they\u2019d like to learn more about. This way, you can strategize your content to meet their expectations. \",/*#__PURE__*/e(o,{href:\"https://upcity.com/digital-marketing\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"A digital marketing provider can help\"})}),\" optimize this content for search engines and social media.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"This means you\u2019ll be producing content your target market wants and that\u2019s easily accessible to them.\"}),/*#__PURE__*/e(\"img\",{alt:\"please tell us why you're leaving survey\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,aM3peI5N9TpyL852ggsKSPTncU.png\",\"data-framer-height\":\"796\",\"data-framer-width\":\"1120\",height:\"398\",src:\"https://framerusercontent.com/images/aM3peI5N9TpyL852ggsKSPTncU.png\",srcSet:\"https://framerusercontent.com/images/aM3peI5N9TpyL852ggsKSPTncU.png?scale-down-to=512 512w,https://framerusercontent.com/images/aM3peI5N9TpyL852ggsKSPTncU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/aM3peI5N9TpyL852ggsKSPTncU.png 1120w\",style:{aspectRatio:\"1120 / 796\"},width:\"560\"}),/*#__PURE__*/e(\"h2\",{children:\"3. \\xa0 Desire: Use surveys to find customer pain points\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you\u2019re creating the right content and qualifying your leads, what\u2019s stopping \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"your conversion rate\"})}),\" from going through the roof? Why are your prospects not converting? You can use insights from surveys to find out.\"]}),/*#__PURE__*/e(\"p\",{children:\"Ask your prospective customers about their biggest pain points, in general, and in relation to your products. Once you know what makes their lives difficult, you can develop the right marketing content to engage them and also to convince them to buy your product or service.\"}),/*#__PURE__*/e(\"p\",{children:\"Whatever you\u2019re producing, if there\u2019s no market demand for it, it won\u2019t sell. Surveys can help you find out if you have the right product and if it fulfills a purpose. Once you have firsthand information from your target audience, you can either change to meet market demand or create a marketing strategy to incite desire.\"}),/*#__PURE__*/e(\"h2\",{children:\"4.\\xa0 Lead conversion: Increase customer satisfaction\"}),/*#__PURE__*/e(\"p\",{children:\"It took a while to get here, but all that effort wasn\u2019t so you could make one measly sale. Whether you have an e-commerce website or app, you need to continue delighting your customers, because retention costs less than acquisition.\"}),/*#__PURE__*/t(\"p\",{children:[\"To reduce your churn rate, ask your customers how you could improve their experience. They will have gone through multiple touchpoints and interactions during their \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"progression through the sales funnel\"})}),\". Insights from those at the end of it can help you optimize the process.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Say you develop apps. While you seem to be doing well and people are buying, your \",/*#__PURE__*/e(o,{href:\"https://www.globalapptesting.com/blog/the-6-secrets-of-app-stickiness\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"app retention rate \"})}),\"isn\u2019t great and you can\u2019t figure out why you can\u2019t sustain customers. Use surveys to figure out the reasons and use the insights gained to change your game plan.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In your quest to turn your customers into your biggest brand advocates, ask if they would recommend you to a friend or colleague. Include happy customers in a referral campaign so you can use their testimonials as social proof. You can help unhappy customers by alerting the customer service team and using their responses to ensure their experience isn\u2019t repeated.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.dialpad.com/blog/ai-customer-service/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Customer service AI\"})}),\" tools like chatbots are great at asking these questions and also improve customer engagement and contentment. For customers at the end of the funnel, a survey requesting feedback is important because it proves you care about their opinions and satisfaction. That alone may be enough to earn their loyalty and custom in the future.\"]}),/*#__PURE__*/e(\"img\",{alt:\"NPS Site Survey Example\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ztOmKpEBy5hYPHK7LfmsOmi5I.png\",\"data-framer-height\":\"364\",\"data-framer-width\":\"512\",height:\"182\",src:\"https://framerusercontent.com/images/ztOmKpEBy5hYPHK7LfmsOmi5I.png\",style:{aspectRatio:\"512 / 364\"},width:\"256\"}),/*#__PURE__*/e(\"h2\",{children:\"3. \\xa0 Desire: Use surveys to find customer pain points\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you\u2019re creating the right content and qualifying your leads, what\u2019s stopping \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"your conversion rate\"})}),\" from going through the roof? Why are your prospects not converting? You can use insights from surveys to find out.\"]}),/*#__PURE__*/e(\"p\",{children:\"Ask your prospective customers about their biggest pain points, in general, and in relation to your products. Once you know what makes their lives difficult, you can develop the right marketing content to engage them and also to convince them to buy your product or service.\"}),/*#__PURE__*/e(\"p\",{children:\"Whatever you\u2019re producing, if there\u2019s no market demand for it, it won\u2019t sell. Surveys can help you find out if you have the right product and if it fulfills a purpose. Once you have firsthand information from your target audience, you can either change to meet market demand or create a marketing strategy to incite desire.\"}),/*#__PURE__*/e(\"h2\",{children:\"4.\\xa0 Lead conversion: Increase customer satisfaction\"}),/*#__PURE__*/e(\"p\",{children:\"It took a while to get here, but all that effort wasn\u2019t so you could make one measly sale. Whether you have an e-commerce website or app, you need to continue delighting your customers, because retention costs less than acquisition.\"}),/*#__PURE__*/t(\"p\",{children:[\"To reduce your churn rate, ask your customers how you could improve their experience. They will have gone through multiple touchpoints and interactions during their \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"progression through the sales funnel\"})}),\". Insights from those at the end of it can help you optimize the process.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Say you develop apps. While you seem to be doing well and people are buying, your \",/*#__PURE__*/e(o,{href:\"https://www.globalapptesting.com/blog/the-6-secrets-of-app-stickiness\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"app retention rate \"})}),\"isn\u2019t great and you can\u2019t figure out why you can\u2019t sustain customers. Use surveys to figure out the reasons and use the insights gained to change your game plan.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In your quest to turn your customers into your biggest brand advocates, ask if they would recommend you to a friend or colleague. Include happy customers in a referral campaign so you can use their testimonials as social proof. You can help unhappy customers by alerting the customer service team and using their responses to ensure their experience isn\u2019t repeated.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.dialpad.com/blog/ai-customer-service/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Customer service AI\"})}),\" tools like chatbots are great at asking these questions and also improve customer engagement and contentment. For customers at the end of the funnel, a survey requesting feedback is important because it proves you care about their opinions and satisfaction. That alone may be enough to earn their loyalty and custom in the future.\"]})]});export const richText2=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Once upon a time, \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-tech-stack\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"tracking conversions\"})}),\" was black and white. But now conversions can represent an array of actions that customers can make to bring value to your brand.\"]}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t be fooled by the name. \u201CMicro\u201D conversions can have a major impact on your brand when tracked and applied to your marketing strategies. Instead of focusing solely on conversion metrics like sales or sign-ups, marketing teams can direct their attention toward numerous metrics that provide even more context about customer needs.\"}),/*#__PURE__*/t(\"p\",{children:[\"With the right strategy for tracking micro conversions, marketers can increase campaign ROI, improve customer retention and increase sales. Marketers must discover the right combination of actions and \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"web design\"})}),\" that bring the best growth, and micro conversions hold the key to understanding key insights about your target audiences.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What are micro conversions?\"}),/*#__PURE__*/e(\"p\",{children:\"If macro conversions are the main goals of your marketing campaigns, then micro conversions are the smaller actions that your visitors make along the way to becoming customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Some examples of macro conversions include making a purchase, requesting a quote or filling out a form. But what smaller actions did these consumers take leading up to their macro conversion?\"}),/*#__PURE__*/t(\"p\",{children:[\"What drew their attention to your brand? How did their journey begin? That is what marketing teams need to find out to maximize their sales potential and \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-consumer-journey-mapping\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"optimize the steps along the customer journey\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Micro conversions can be \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/heatmaps-analytics-recordings\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"any measurable action\"})}),\" that visitors make while visiting your website such as viewing a product page, adding an item to their wish list, or otherwise engaging with your website content. Let\u2019s take a look at some examples of micro-conversions:\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Viewing a certain number of pages or \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-pages-explained\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"visiting landing pages\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Signing up for email newsletters\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Sharing, commenting and liking social media posts\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Steps leading up to checkout like adding to cart, saving for later or adding to wish list\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Viewing blogs or videos\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Downloading content\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creating an account\"})})]}),/*#__PURE__*/e(\"p\",{children:\"By measuring micro-conversions like these, marketers can build a more holistic understanding of their audience\u2019s preferences and behaviors.\"}),/*#__PURE__*/e(\"h2\",{children:\"The importance of micro conversions\"}),/*#__PURE__*/e(\"p\",{children:\"Why should you care about micro conversions? Because these seemingly insignificant interactions can have an impressive impact on your brand strategy. Tracking and analyzing information from visitors that didn\u2019t make a purchase provides you with valuable insight into how their experience with your brand evolved, what turned them off and what drew them in.\"}),/*#__PURE__*/e(\"p\",{children:\"Micro conversions tell a story about how consumers become customers. Where are people sharing your content? Which channels lead to micro conversions and macro conversions? How do people use your website?\"}),/*#__PURE__*/e(\"p\",{children:\"Businesses can also gain a better perspective of their own websites.\"}),/*#__PURE__*/t(\"p\",{children:[\"How visitors engage and interact on your website can tell you a lot about how your \",/*#__PURE__*/e(o,{href:\"https://en.99designs.de/blog/web-digital/user-interface-design/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"user experience\"})}),\" affects conversions. Then you can share these insights with your web developers and designers to make your pages more appealing to visitors.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you don\u2019t have an in-house developer, you can expect to pay around \",/*#__PURE__*/e(o,{href:\"https://www.waveapps.com/freelancing/web-development/back-end-web-developer-salary\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"$60 to $100 per hour\"})}),\" for a professional freelancer. You should work closely with them to ensure they create a user experience that communicates your brand identity.\"]}),/*#__PURE__*/t(\"p\",{children:[\"All of the above can assist you in learning ways to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/increase-consumer-confidence\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"build confidence in your business\"})}),\" over time. As customers get to know your brand, they may interact with some of your posts, share an article, join your email list, or \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"look at a few product pages\"})}),\". Eventually, that visitor will begin to trust your brand and make a purchase (or multiple).\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"When consumers are confident in your brand, they\u2019re more likely to:\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Share your posts and ads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Post reviews of your products\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Become long term customers\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This means:\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Your online presence increases\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Your number of referrals increases\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You discover valuable customer insights\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Even some supposedly \u201Cless significant\u201D interactions are a goldmine when it comes to measuring engagement and discovering what converts your target audiences into long-term customers.\"}),/*#__PURE__*/e(\"h2\",{children:\"Defining micro conversions\"}),/*#__PURE__*/t(\"p\",{children:[\"On average, conversion rates \",/*#__PURE__*/e(o,{href:\"https://www.forbes.com/sites/theyec/2020/11/12/top-five-e-commerce-conversion-optimization-tricks/?sh=4b3718af6a24\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"reach about 2%\"})}),\" on the high end. But what about the other 98% that didn\u2019t convert? What can we learn from them? In order to glean powerful insights, defining, tracking, and measuring micro conversions is the way to go.\"]}),/*#__PURE__*/e(\"p\",{children:\"Whereas macro conversions are fairly obvious to identify, micro conversions are a little less conspicuous. Each brand will define their micro conversions differently according to what their business does, what industry they fall under, and how revenue is generated.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, if the goal of your website is purely to make sales, your micro conversions will look different than a site that\u2019s goal is to build brand authority. Marketing teams will need to collaborate with other department heads so that the right micro conversions are being tracked per company needs.\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you have a clear understanding of your goals, consider what actions \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"indicate that a customer is headed toward a conversion\"})}),\". What actions on your website create value for your business? Keep track of your answers since they will help shape your micro conversion definitions.\"]}),/*#__PURE__*/e(\"p\",{children:\"Ultimately, defining your brand\u2019s micro conversions will come down to any actions that show a customer\u2019s intent to buy or at least show serious interest in your products.\"}),/*#__PURE__*/t(\"p\",{children:[\"Most \",/*#__PURE__*/e(o,{href:\"https://www.secomapp.com/ecommerce-seo-kpis/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"e-commerce sites should track\"})}),\" actions that show interest in products like watching videos, browsing product images, using the site search toolbar, reading product reviews or using product comparison tools. For lead generation sites, micro conversions might look like downloading ebooks and other resources, clicking on certain links or filling out contact forms.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Tracking micro conversions\"}),/*#__PURE__*/t(\"p\",{children:[\"There are several ways to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-funnel-metrics\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"track conversions throughout the sales funnel\"})}),\", including free online tools and paid services. Google Analytics is one of the most popular ways to track conversions as events, especially if the concept is new to you.\"]}),/*#__PURE__*/e(\"p\",{children:\"Want to start tracking micro conversions with Google Analytics? Here\u2019s how:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"After signing into your Google Analytics account, click Admin.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find the View column and select Goals.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Click + NEW GOAL, then choose a goal from templates (or create your own under Custom).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set a name and select the goal (micro conversion), and then click Continue.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Track your progress by clicking Conversions and selecting Goals.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"These are instructions for tracking micro conversions with Google Analytics as Goals, but you can also track them as Events if you prefer. However, a developer will need to set up \",/*#__PURE__*/e(o,{href:\"https://support.google.com/analytics/answer/1136960?hl=en#zippy=%2Cin-this-article\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"custom tracking code for Events\"})}),\". The average developer possesses \",/*#__PURE__*/e(o,{href:\"https://brainstation.io/coding-bootcamps\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"less than five years of experience\"})}),\", but Google Analytics makes most functions fairly straightforward.\"]}),/*#__PURE__*/t(\"p\",{children:[\"You can also use \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/dynamic-heatmaps\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"behavior analytics tools\"})}),\" which show what your visitors are paying attention to on your site, why they visit your page, and how they use it. No matter what software you use, it\u2019s important to optimize your funnel and make adjustments according to the direction of your insights. Over time, aspects of your business, audience and marketing tools will change and so should your approach to tracking and measuring conversions.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Rarely does someone go directly to a website and make a purchase right away.\"}),/*#__PURE__*/e(\"p\",{children:\"Visitors need time to get to know your company and decide if what you have to offer suits their needs. This means they will be browsing your website and clicking through your products to learn more.\"}),/*#__PURE__*/t(\"p\",{children:[\"Macro conversions like purchases are still important metrics to keep an eye on, but micro conversions have a lot to offer as well. An approach that measures both types of conversion metrics allows companies to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/dashboard\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"gain a much better view\"})}),\" of how visitors are using your web site and interacting with your brand.\"]})]});export const richText3=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Conversion rate optimization (CRO) is the process of increasing the percentage of people who take a desired action. There are various conversion rates that you can measure. As an e-commerce business, one of the most important will be your checkout page or sales page conversion rate.\"}),/*#__PURE__*/e(\"p\",{children:\"This guide will discuss five vital CRO tests that every business should perform. That list will include sales page and checkout page optimization tests. Let\u2019s jump right into this comprehensive guide.\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Improve cart abandonment rate\"}),/*#__PURE__*/t(\"p\",{children:[\"According to \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/blog/shopping-cart-abandonment\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Baymard Institute\"})}),\", almost 70% of online shopping carts are abandoned. That means that for every ten potential customers, seven will leave without completing the purchase.\"]}),/*#__PURE__*/e(\"p\",{children:\"Think what it would mean for your revenue if you could turn a quarter of them into sales. It would make a massive difference. This is why focusing on cart abandonment is one of the most testing areas you can focus on to boost profitability.\"}),/*#__PURE__*/e(\"p\",{children:\"Consider the following when it comes to your checkout process:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do new customers need an account? Most people want a quick, hassle-free purchase. Don\u2019t make signing up to your site a mandatory part of the checkout process.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are the fields that you\u2019re asking people to fill in essential to the purchase? Adding unnecessary fields can increase cart abandonment. No need to know their DOB or gender at this point, unless relevant to your product or service.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is the checkout process too long? Try to cut your checkout process down to one page or add a progress bar so a customer can see what steps need to be completed.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are your shipping costs too high? Try checking what your competition charges for similar products.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does your site look trustworthy? Showcasing warranties and adding trust signals can make a difference and boost sales.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"An excellent example of how small changes to a checkout page can have a huge impact is the e-commerce site DealDey. The consultant working with the e-commerce site used CRO tests to redesign the checkout page and simplify the checkout flow.\"}),/*#__PURE__*/t(\"p\",{children:[\"The new design used a progress bar to show the order flow and had an easy-to-navigate interface. The newly designed checkout page featured above resulted in a 34% reduction in the cart abandonment rate. You can read more about how the brand achieved this through CRO testing in \",/*#__PURE__*/e(o,{href:\"https://remyclarkson.com/case-studies/improving-an-e-commerce-checkout-experience/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"this case study\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Adding a cart abandonment follow-up sequence can also help improve sales. If you have collected the email address of a potential customer, you can send a series of \",/*#__PURE__*/e(o,{href:\"https://www.rightinbox.com/blog/email-sequences\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"cart abandonment emails\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"2. Add social proof\"}),/*#__PURE__*/e(\"p\",{children:\"Adding social proof to your e-commerce store can result in a significant boost in sales when done correctly. You can display testimonials and reviews on product pages, the homepage of your site, or even the checkout page.\"}),/*#__PURE__*/e(\"p\",{children:\"Amazon was one of the first e-commerce stores to popularize the use of user-generated reviews. It\u2019s something that many e-commerce stores now use.\"}),/*#__PURE__*/t(\"p\",{children:[\"From 2015 Amazon began the weighting stars system using a proprietary \",/*#__PURE__*/e(o,{href:\"https://www.cnet.com/tech/services-and-software/amazon-updates-customer-reviews-with-new-machine-learning-platform/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"machine-learning model\"})}),\". The model considers how recent the ratings are and whether they come from \u201Cverified\u201D purchasers.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Remember to encourage your subscribers to leave reviews subtly. Here\u2019s a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/customer-feedback-collection\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"five-step guide\"})}),\" on how to gather customer feedback. Apart from testimonials and reviews, try placing different social proof statements in different areas across your website:\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"total number of customers who have purchased from you\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"number of customers who purchased from you last year, or last week\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"number of products sold or shipped\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Lastly, you can experiment with social proof pop-up notifications.\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s an excellent case study by Use Proof, for example, about the impact pop-up notifications can have. You can see the social proof notification they added to their site below.\"}),/*#__PURE__*/e(\"p\",{children:\"There are different display pop-up notifications you can install. For example, you can have notifications that show recent sales, product reviews, among others.\"}),/*#__PURE__*/e(\"p\",{children:\"Testing social proof notifications is one of the more straightforward CRO experiments you can run. You can also run A/B or multivariate tests to see how adding social proof to various pages of your site impacts your conversion rate.\"}),/*#__PURE__*/e(\"h2\",{children:\"3. Focus on website performance\"}),/*#__PURE__*/t(\"p\",{children:[\"Website \",/*#__PURE__*/e(o,{href:\"https://wphosting.com.au/blog/managing-wordpress/the-importance-of-website-speed-on-organic-ranking-seo-performance\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"page speed optimization\"})}),\" should be a priority for any website owner. The longer a page takes to load, the more likely users will get impatient and go somewhere else.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Page speed and other \",/*#__PURE__*/e(o,{href:\"https://sixgun.com.au/user-experience-and-its-impact-on-seo/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"user experience impacts SEO\"})}),\" and bounce rate. To make your page load fast, review the following:\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"unoptimized images\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"file size minification\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"web host efficiency\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"the use of apps, such as Flash\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"embedded media such as videos being pulled from another site\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"heavy widget usage\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You can use Google Pagespeed Insights to check the load speed of your site. The tool provides you with a list of recommendations for improving load speed on desktop and mobile.\"}),/*#__PURE__*/e(\"p\",{children:\"What else should you test?\"}),/*#__PURE__*/e(\"p\",{children:\"As a rule of thumb, if there aren\u2019t any apparent issues throughout your website that you should address, focus on the shopping cart and checkout process itself.\"}),/*#__PURE__*/e(\"p\",{children:\"Is the main call-to-action button on your homepage easy to spot? The CTA\u2019s primary goal is to get people to do the action. It could be displayed as a personalized banner, pop-up, and most commonly, button.\"}),/*#__PURE__*/e(\"p\",{children:\"If you use buttons as your CTAs, experiment with the size, color, and shape.\"}),/*#__PURE__*/e(\"h2\",{children:\"4. Streamline site navigation\"}),/*#__PURE__*/e(\"p\",{children:\"From a user\u2019s perspective, a website should be easy to navigate. Avoid complicated structures. The best e-commerce websites have everything laid out within three clicks from the homepage.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s crucial to invest in a great user experience. Your navigation menu should contain links to relevant category pages. It\u2019s good practice to add links to the essential pages on the left-hand side of the menu and the least important on the right.\"}),/*#__PURE__*/e(\"p\",{children:\"Consider the overall page design too. Perhaps the current one is over-complicated or doesn\u2019t follow the way we visually consume content. For example, you might want your page design to follow the F Reading Pattern.\"}),/*#__PURE__*/e(\"img\",{alt:\"the F reading pattern\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,qyyzC9KvDFFQCC64VjToCjjops.png\",\"data-framer-height\":\"288\",\"data-framer-width\":\"512\",height:\"144\",src:\"https://framerusercontent.com/images/qyyzC9KvDFFQCC64VjToCjjops.png\",style:{aspectRatio:\"512 / 288\"},width:\"256\"}),/*#__PURE__*/e(\"p\",{children:\"There are different display pop-up notifications you can install. For example, you can have notifications that show recent sales, product reviews, among others.\"}),/*#__PURE__*/e(\"p\",{children:\"Testing social proof notifications is one of the more straightforward CRO experiments you can run. You can also run A/B or multivariate tests to see how adding social proof to various pages of your site impacts your conversion rate.\"}),/*#__PURE__*/e(\"h2\",{children:\"3. Focus on website performance\"}),/*#__PURE__*/t(\"p\",{children:[\"Website \",/*#__PURE__*/e(o,{href:\"https://wphosting.com.au/blog/managing-wordpress/the-importance-of-website-speed-on-organic-ranking-seo-performance\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"page speed optimization\"})}),\" should be a priority for any website owner. The longer a page takes to load, the more likely users will get impatient and go somewhere else.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Page speed and other \",/*#__PURE__*/e(o,{href:\"https://sixgun.com.au/user-experience-and-its-impact-on-seo/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"user experience impacts SEO\"})}),\" and bounce rate. To make your page load fast, review the following:\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"unoptimized images\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"file size minification\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"web host efficiency\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"the use of apps, such as Flash\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"embedded media such as videos being pulled from another site\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"heavy widget usage\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You can use Google Pagespeed Insights to check the load speed of your site. The tool provides you with a list of recommendations for improving load speed on desktop and mobile.\"}),/*#__PURE__*/e(\"p\",{children:\"What else should you test?\"}),/*#__PURE__*/e(\"p\",{children:\"As a rule of thumb, if there aren\u2019t any apparent issues throughout your website that you should address, focus on the shopping cart and checkout process itself.\"}),/*#__PURE__*/e(\"p\",{children:\"Is the main call-to-action button on your homepage easy to spot? The CTA\u2019s primary goal is to get people to do the action. It could be displayed as a personalized banner, pop-up, and most commonly, button.\"}),/*#__PURE__*/e(\"p\",{children:\"If you use buttons as your CTAs, experiment with the size, color, and shape.\"}),/*#__PURE__*/e(\"h2\",{children:\"4. Streamline site navigation\"}),/*#__PURE__*/e(\"p\",{children:\"From a user\u2019s perspective, a website should be easy to navigate. Avoid complicated structures. The best e-commerce websites have everything laid out within three clicks from the homepage.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s crucial to invest in a great user experience. Your navigation menu should contain links to relevant category pages. It\u2019s good practice to add links to the essential pages on the left-hand side of the menu and the least important on the right.\"}),/*#__PURE__*/e(\"p\",{children:\"Consider the overall page design too. Perhaps the current one is over-complicated or doesn\u2019t follow the way we visually consume content. For example, you might want your page design to follow the F Reading Pattern.\"}),/*#__PURE__*/e(\"p\",{children:\"Highlighting scarcity makes people think that the product is popular and increases its perceived value. It also reminds the customer that a product will run out, which urges them to buy it straight away.\"}),/*#__PURE__*/e(\"h2\",{children:\"Bottom line\"}),/*#__PURE__*/e(\"p\",{children:\"Every business should always be looking for ways to improve its website by testing different aspects of it. It might be a good idea to have it tested by different parties. You could ask people involved in your business or an external agency to run some tests.\"}),/*#__PURE__*/e(\"p\",{children:\"Consider sending a questionnaire to your subscribers with questions about the usability of your website. Alternatively, you can hire professionals who are trained and experienced in testing and providing solutions.\"}),/*#__PURE__*/e(\"p\",{children:\"Once you identify the factors that have a potential for improvement on your website, you can focus on building your Conversion Rate Optimization strategy. It will be different for every business. Bear in mind that your CRO strategy should be constantly looked at, adapted, and developed.\"})]});export const richText4=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Successful companies spend time and resources continually expanding their customer base. If you consider yourself a marketer, you invest time and effort educating users, prospective clients and even competitors on how your product space is changing.\"}),/*#__PURE__*/e(\"p\",{children:\"Today, several new tools leverage big data, machine learning and artificial intelligence and smart usage of statistics to help you better understand your customers. Predictive marketing is an essential concept that utilizes Big Data insights to make strategic marketing decisions.\"}),/*#__PURE__*/t(\"p\",{children:[\"Netflix, Apple, \",/*#__PURE__*/e(o,{href:\"https://datastudio.google.com/u/0/navigation/reporting\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google\"})}),\", and Spotify use predictive marketing to keep users engaged. It's all based on algorithms, and those algorithms are continuously fed with data.\"]}),/*#__PURE__*/e(\"p\",{children:\"In the e-commerce world, predictive marketing works just like in Uber or Netflix. If behavioral data detects a pattern of intent or habit, companies can predict what you might buy next. Doing this at scale allows companies to direct limited resources at the demographics and times most likely to convert sales.\"}),/*#__PURE__*/e(\"p\",{children:\"With Uber, looking at the app more frequently may factor into the surge algorithm, showing increased demand even before you order, and preemptively encouraging drivers to go towards your area.\"}),/*#__PURE__*/t(\"p\",{children:[\"With e-commerce, companies can predict what users will buy in the future and direct marketing towards \",/*#__PURE__*/e(o,{href:\"https://benguonline.com/private-label-products\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"those products\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"By feeding historical data to the neural networks, they can tune themselves to the right answer\"}),/*#__PURE__*/e(\"p\",{children:\"Machine learning is being aggressively applied in marketing to give companies an edge in prediction accuracy and lead time. Machine learning is a type of artificial intelligence, where a large number of mathematical functions imitate neurons in the brain, by continually adapting to new inputs and outputs.\"}),/*#__PURE__*/e(\"p\",{children:\"AI neural networks, as they are called, need to be trained. By feeding historical data to the neural networks, they can tune themselves to the right answer.\"}),/*#__PURE__*/e(\"p\",{children:\"In traditional prediction and forecasting, data is mapped to the prediction by hard coding formulas, using common sense rules (or at least human-understandable math). Artificial intelligence does away with all of that. The ML model sits between your data and the prediction of the marketing actions you need to take. With ML, the model will change shape as the data changes and interprets many different data types.\"}),/*#__PURE__*/e(\"p\",{children:\"Before ML was mainstream, predictive marketing was based on smaller datasets and even on focus group data. This data could be easily biased or skewed by the testing conditions, and to exacerbate matters further, it was costly to acquire. One of the most differentiating factors about predictive marketing isn't the fact that it provides marketers actionable insights about their customers.\"}),/*#__PURE__*/t(\"p\",{children:[\"What's revolutionary is the scale and accuracy. This goes hand in hand with \",/*#__PURE__*/e(o,{href:\"https://marketsplash.com/retention-marketing/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"retention marketing\"})}),\", allowing you to keep your customers interested and invested in what you have to offer.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Big Data means data which is too large to fit or be processed by a single computer, or even the most potent workstation computers available. It needs to be managed with unique means and processed with software explicitly tuned for it. To enact a predictive \",/*#__PURE__*/e(o,{href:\"https://moosend.com/blog/marketing-plan/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"marketing plan\"})}),\" in your business, you need Predictive Analytics layers in your software to collect information about user behaviors at scale.\"]}),/*#__PURE__*/e(\"p\",{children:\"But without sophisticated, custom algorithms to process this consumer data, it just takes up space and costs resources to store.\"}),/*#__PURE__*/e(\"h2\",{children:\"Deciding which question you want to ask is often the hardest part\"}),/*#__PURE__*/e(\"p\",{children:\"Predictive analytics and customer data collection layers often require precise rulesets to be developed. As a marketer, you need to ask yourself what you want to predict. What are your business's main components where you can save money, make more money or solve problems if you knew what was going to happen next? Deciding which question you want to ask is often the hardest part.\"}),/*#__PURE__*/e(\"p\",{children:\"Thankfully, in the e-commerce predictive marketing world, many tools allow both marketers and data scientists to play with tools and data and to detect trends and insights.\"}),/*#__PURE__*/e(\"p\",{children:\"An insight is a common term in the data science world. Typically, the data tells you something about your business' economics. It might not be apparent at first. The data may even tell you something alarming, which goes against the grain, bucks conventional wisdom and somehow just works. These patterns are the juicy bits that data scientists long to discover because they change our perceptions about how humans work, how they behave, and how they make decisions.\"}),/*#__PURE__*/e(\"p\",{children:\"More importantly, these unknown patterns and discoveries are your advantage when you find them. Many companies make decisions that go against conventional wisdom, simply because the data says so. Traditional thinking can be a powerful force holding your competitors back, but it also gives your team that much more of a leg up.\"}),/*#__PURE__*/e(\"p\",{children:\"Predictive marketing techniques can parse through data that whole departments would never dream of understanding in the past, but that's not the best part. The predictions with AI and ML are more accurate than traditional formulas. Individual buyer purchase probabilities are calculated in real-time, and marketers can use this to save a lot of money with segmenting.\"}),/*#__PURE__*/e(\"p\",{children:\"Segmenting is the approach of dividing your marketing campaigns into several different groups, based on the likelihood of conversion. Some lower probabilities will have small budget ads cast their way, and high probability buyers will be subtly directed to sales. Medium level probability buyers will have the most ads and discounts directed towards them.\"}),/*#__PURE__*/e(\"p\",{children:\"But, you're not segmenting your buyers by city, demographic, or time of day. You can segment each individual by their actual behavior, and save 20% or more with the new levels of precision that ML affords. This new level of accuracy and ability to spot subtle trends is what makes ML the game-changer.\"}),/*#__PURE__*/e(\"h2\",{children:\"Send emails only to customers that are likely to open\"}),/*#__PURE__*/t(\"p\",{children:[\"When applied to older styles of marketing, like email, predictive marketing acts similarly. You can segment out your engaged prospects much more accurately and dynamically. Start by using traditional demographic data to determine customer base engagement, combining with more massive datasets of online activity. Send messages only to customers that are \",/*#__PURE__*/e(o,{href:\"https://paperform.co/blog/increase-email-open-rates\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"likely to open emails\"})}),\". Reduce the overall frequency and quantity of emails and reduce the risk of less interested customers unsubscribing. By precisely targeting the most engaged prospects, predictive marketing can save resources and time for the marketing team, while allowing for more \",/*#__PURE__*/e(o,{href:\"https://www.kdanmobile.com/en/pdf-templates/digital-marketing-proposal\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"digital marketing proposals\"})}),\" to see the light of day.\"]}),/*#__PURE__*/t(\"p\",{children:[\"In other \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/seo-and-cro-working-together\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"fields like SEO and market research\"})}),\", predictive marketing can help with the segmentation of approaches. Your team can again save money and time while putting pressure on the most likely conversion tactics. Predictive marketing might surface unintuitive insights, leading to decisions your team wouldn't have thought of before.\"]}),/*#__PURE__*/e(\"p\",{children:\"It can spur creativity and flip the paradigm. If you are using it, you might be doing something weird, something that differentiates you from the crowd. That's a good thing, and can be rewarded by ranking higher on search engines, gathering buzz on social media or increasing conversion rates.\"}),/*#__PURE__*/e(\"h2\",{children:\"Predictive marketing software options\"}),/*#__PURE__*/t(\"p\",{children:[\"Now you've decided you need to see what predictive marketing is all about. Let's talk over a few software options. \",/*#__PURE__*/e(o,{href:\"https://www.domo.com/roles/bi\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Domo\"})}),\" is the \\\"business cloud,\\\" operating over a wide range of business and e-commerce metrics. It provides marketers and business managers with dashboards and visuals to derive insights from customer data. You'll need Predictive Analytics layers to procure the data. Still, once your data endpoints are available, Domo's intuitive pipeline building blocks allow lean teams to operate at scale.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Another tool you may have heard of is \",/*#__PURE__*/e(o,{href:\"https://www.sisense.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Sisense\"})}),\". It works on Kubernetes, Linux or Docker, for cloud, on-premises or hybrid architectures. Specializing in white-label BI applications and rapid deployment, Sisense can deploy as a small team solution or a SaaS provider's development tool.\"]}),/*#__PURE__*/t(\"p\",{children:[\"There are entry-level apps out there as well, for teams or individuals looking to get started. \",/*#__PURE__*/e(o,{href:\"https://www.klipfolio.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Klipfolio Software\"})}),\" makes great dashboards highlighting analytical elements at a fraction of the cost of larger enterprise suites.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.tableau.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Tableau\"})}),\" has long been the market leader in Business Intelligence. With desktop and cloud options and some of the best training and certification programs in BI, you can't go wrong. It's recently been acquired by Salesforce, so we're expecting great things in the near future.\"]}),/*#__PURE__*/t(\"p\",{children:[\"And for the larger companies, \",/*#__PURE__*/e(o,{href:\"https://powerbi.microsoft.com/en-us/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Microsoft Power BI\"})}),\" and \",/*#__PURE__*/e(o,{href:\"https://datastudio.google.com/u/0/navigation/reporting\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google\"})}),\" are great options. Both provide their own data collection layers, with Microsoft's Azure Synapse connecting seamlessly with Analytics and the BI dashboards. Google provides immense information with its own analytics, TensorFlow Machine Learning software, BigQuery, and Data Studio for fast, adaptive dashboards built-in google Cloud.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Mix and match with vast training resources which companies provide for free\"}),/*#__PURE__*/e(\"p\",{children:\"All of these options can integrate and provide new perspectives on your data. Mix and match the vast amount of free training resources, and soon your marketing department can benefit from being on the cutting edge. Many of the big players like Salesforce, Google, and Microsoft offer certification programs and training resources to help your team get started with Machine Learning.\"}),/*#__PURE__*/t(\"p\",{children:[\"In summary, employing predictive marketing in your overall e-commerce strategy is vital to keep up and get ahead of your competition and to \",/*#__PURE__*/e(o,{href:\"https://www.dottedsign.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"sign new business contracts\"})}),\" along the way. Having the right tools and using them correctly is bound to increase your chances of success.\\xa0\"]})]});export const richText5=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Remedy high bounce rates by actively hunting for what deters users from scrolling further\"}),/*#__PURE__*/e(\"p\",{children:\"If prospective customers bounce off your website, this can be attributed to numerous factors, such as slow loading, poor content quality or a lack of CTAs, to name a few. User tracking tools can be used to pinpoint problem areas and avoid a complete overhaul of core pages. A thorough investigation into pain points can help restore user engagement and reduce a high bounce rate.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to lower your bounce rate\"}),/*#__PURE__*/e(\"p\",{children:\"Your website is the gatekeeper for all information about your products or services.\"}),/*#__PURE__*/t(\"p\",{children:[\"However, if elements of your site ward off prospective customers, your conversion rate is likely to topple. According to \",/*#__PURE__*/e(o,{href:\"https://support.google.com/analytics/answer/1009409?hl=en&ref_topic=6156780\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google\"})}),\", bounce rate is the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the analytics server.\"]}),/*#__PURE__*/e(\"p\",{children:\"To remedy a high bounce rate, you need to first diagnose the problem and detect the root causes for poor engagement. Google recommends a series of reports be used to detect your problem areas.\"}),/*#__PURE__*/e(\"p\",{children:\"\\xb7 Audience overview report (overall site bounce rate)\"}),/*#__PURE__*/e(\"p\",{children:\"\\xb7 Channels report (each channel grouping)\"}),/*#__PURE__*/e(\"p\",{children:\"\\xb7 All traffic report (each source/medium pair)\"}),/*#__PURE__*/e(\"p\",{children:\"\\xb7 All pages report (individual pages)\"}),/*#__PURE__*/e(\"p\",{children:\"In addition to the guidance published by Google, you can use session recordings and dynamic heatmaps to study visitor movement, where they\u2019re attracted to and where they lose interest throughout your site.\"}),/*#__PURE__*/e(\"h2\",{children:\"Common causes of high bounce rates\"}),/*#__PURE__*/e(\"h3\",{children:\"Misleading traffic sources\"}),/*#__PURE__*/e(\"p\",{children:\"If you use clickbait content to attract clicks for the sole purpose of growing traffic, you\u2019re at risk of higher bounce rates. Enticing H1\u2019s can drive traffic, however, as readers scroll further, they\u2019re likely to exit from the site as the body of the article fails to present any real value.\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine visiting an ice cream shop and asking for vanilla ice cream, but after making your way through the top layer, you realize that the inside of your cone is filled with banana ice cream. Ensure all your titles match the contents of the article, as if they\u2019re misleading, this will trigger users to bounce off your website.\"}),/*#__PURE__*/e(\"h3\",{children:\"Fails to answer key questions\"}),/*#__PURE__*/e(\"p\",{children:\"If a piece of content is vague, waffles and uses empty words, would you continue reading?\"}),/*#__PURE__*/e(\"p\",{children:\"Content that\u2019s concise and consistently addresses the question at hand will hold the user\u2019s attention and increase session duration. Produce high-quality content by integrating keyword research into your content production strategy and capturing the depth of the topic by addressing related questions.\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, when searching for recipes, BBC Good Food is often a high ranker. If I search for \u2018ice cream recipes\u2019 and pick \u2018\",/*#__PURE__*/e(o,{href:\"https://www.bbcgoodfood.com/recipes/ultimate-vanilla-ice-cream\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Ultimate Vanilla Ice Cream\u2019\"})}),\", I can view the ingredients, method, nutritional information, FAQs, reviews, tips and related guides.\"]}),/*#__PURE__*/e(\"p\",{children:\"If I\u2019m interested in calories per serving, or vegan alternatives, I can find this information within the confines of the same page, rather than bouncing off and searching elsewhere. This is an example of high-quality content that answers primary and secondary questions.\"}),/*#__PURE__*/e(\"h3\",{children:\"Thin content\"}),/*#__PURE__*/e(\"p\",{children:\"If your site is sparsely populated with content, it\u2019s unlikely to explore the depths of core topics.\"}),/*#__PURE__*/e(\"p\",{children:\"A website in short supply of information is less valuable to readers and can be a contributing factor to high bounce rates. From a user experience point of view, thin content will fail to add value and pull you down in the search engine results page (SERPs) for key search terms.\"}),/*#__PURE__*/e(\"h3\",{children:\"SEO and technical problems\"}),/*#__PURE__*/e(\"p\",{children:\"Auditing your website regularly can help diagnose if there are any technical issues, such as broken links, slow loading speeds or poor mobile optimization. Are there any navigational issues? Are interlinks out of context and therefore pushing users away from your website?\"}),/*#__PURE__*/e(\"p\",{children:\"By regularly analyzing successful customer journeys through user tracking, you can identify features that aid conversion and implement these across key pages.\"}),/*#__PURE__*/e(\"h3\",{children:\"User intent\"}),/*#__PURE__*/e(\"p\",{children:\"If a prospective customer visits your website to start their research and is hit with hard-selling content, this is likely to result in information overload as they are yet to determine if your services or products are a right fit. If the customer is further down the sales funnel than your articles address, they may bounce off the page to avoid reading a beginner\u2019s guide, when their knowledge surpasses intermediate level.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, if a company director in financial distress has received a winding up petition, they\u2019ll urgently need access to content that addresses the next steps, including how to respond and avoid the compulsory closure of their company.\"}),/*#__PURE__*/e(\"p\",{children:\"If your website addresses mild forms of creditor action, such as a final payment notice or reminder letter, and fails to cover extreme action, such as a winding up petition, this excludes an entire section of the sale funnel.\"}),/*#__PURE__*/t(\"p\",{children:[\"Plan your content strategy to capture each stage of the customer journey, which can be narrowed down to the awareness, consideration and decision stages, according to \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/sales/what-is-the-buyers-journey?__hstc=54684596.0a100fb7831e25cd556028d9001922ed.1505913056450.1505913056450.1505934039404.2&__hssc=54684596.1.1505934039404&__hsfp=2809229445\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Hubspot\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Too many (or not enough) CTAs\"}),/*#__PURE__*/e(\"p\",{children:\"If your website has too many or too few CTAs the user will have no clear funnel to travel through and will be unsure of what step to take next. A call to action provides clear direction and signposts prospective customers. If there are too many CTAs, the user will drop off as they have too many decisions to make. Too few CTAs and users will simply read your content and move along, leaving your site without any deeper connection.\"}),/*#__PURE__*/e(\"h2\",{children:\"Back to basics\"}),/*#__PURE__*/e(\"p\",{children:\"The basic principles behind building a purposeful website that attracts customers and retains their interest is made up of the following elements.\"}),/*#__PURE__*/e(\"p\",{children:\"- Web design\"}),/*#__PURE__*/e(\"p\",{children:\"- Content quality\"}),/*#__PURE__*/e(\"p\",{children:\"- User experience\"}),/*#__PURE__*/e(\"p\",{children:\"- Search engine optimisation\"}),/*#__PURE__*/e(\"p\",{children:\"- Tracking and reporting\"}),/*#__PURE__*/t(\"p\",{children:[\"In addition to this, \",/*#__PURE__*/e(o,{href:\"https://www.searchenginejournal.com/what-is-bounce-rate-how-to-audit/240555/?itm_source=site-search\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Search Engine Journal\"})}),\", a world-renowned online hub for marketing best practices, also refers to improving targeted paid advertising and using live chat to coach visitors of your goals to reduce a high bounce rate.\"]}),/*#__PURE__*/e(\"p\",{children:\"A well-designed website populated with quality SEO optimized content can enhance user experience and drive conversions. To tackle high bounce rates across your sites, you need to take a combined approach that embraces the five elements touched upon above.\"}),/*#__PURE__*/e(\"p\",{children:\"Investing in user tracking software can also provide an extra layer of insight that further uncovers the customer journey. By taking a razor-sharp approach to user tracking, you can access heat mapping and mouse tracking software to identify areas of your site that trigger interactions and are often neglected.\"}),/*#__PURE__*/e(\"p\",{children:\"This information can then be used to A/B test a variety of call to actions, revised designs, and structural changes. Using real-life data to make informed changes can help reduce bounce rate and keep users engaged for longer.\"})]});export const richText6=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Mr. Lee\u2019s Noodles isn\u2019t your average noodle shop.\"}),/*#__PURE__*/t(\"p\",{children:[\"And their products aren\u2019t your run-of-the-mill noodle bowls. \",/*#__PURE__*/e(o,{href:\"https://youtu.be/o6nxx-ater8\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Damien Lee\"})}),\", founder and the \u201CMr.\u201D in \u201CMr. Lee\u2019s\u201D made this very clear by saying, \u201Cwe\u2019re proudly the most expensive instant noodle in the market.\u201D\"]}),/*#__PURE__*/t(\"p\",{children:[\"With their effort centered around delivering a healthier, more wholesome product \",/*#__PURE__*/e(o,{href:\"https://www.mrleesnoodles.com/us/our-story\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"void of nasties\"})}),\", the team has their north star in place. And when it comes to the experience on their website, they aim for an equally world-class product.\"]}),/*#__PURE__*/t(\"p\",{children:[\"We recently connected with \",/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/in/kasiabigda/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Kasia Bigda\"})}),\", Marketing & Communications Director to talk about their website optimization efforts and the role Lucky Orange plays in this process.\"]}),/*#__PURE__*/e(\"h3\",{children:\"So, who on the team uses Lucky Orange?\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s really the whole marketing team. And while those people have different roles (Marketing Manager, Marketing Executive and Brand Director), they all find ways to include Lucky Orange in their work.\"}),/*#__PURE__*/e(\"p\",{children:\"Our Marketing Executive also covers customer service, so there\u2019s some good crossover for the tools there.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QgisZxKTfmjaoAacbYcNQbX86w.png\",\"data-framer-height\":\"2520\",\"data-framer-width\":\"4480\",height:\"1260\",src:\"https://framerusercontent.com/images/QgisZxKTfmjaoAacbYcNQbX86w.png\",srcSet:\"https://framerusercontent.com/images/QgisZxKTfmjaoAacbYcNQbX86w.png?scale-down-to=512 512w,https://framerusercontent.com/images/QgisZxKTfmjaoAacbYcNQbX86w.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QgisZxKTfmjaoAacbYcNQbX86w.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/QgisZxKTfmjaoAacbYcNQbX86w.png?scale-down-to=4096 4096w,https://framerusercontent.com/images/QgisZxKTfmjaoAacbYcNQbX86w.png 4480w\",style:{aspectRatio:\"4480 / 2520\"},width:\"2240\"}),/*#__PURE__*/e(\"h3\",{children:\"When one of those people finds a noteworthy Session Recording or Dynamic Heatmap, what\u2019s their next step?\"}),/*#__PURE__*/e(\"p\",{children:\"If we spot an issue, we share them during our marketing meeting. And when this happens, the team starts to decide what action might be taken. What happens next really depends on the type of issue we\u2019re seeing.\"}),/*#__PURE__*/e(\"p\",{children:\"Our action steps range from amending or completely redesigning a feature or section layout to something like fixing a discount code. If we\u2019re seeing a broader issue with a product, landing page or the user journey as a whole, the project might expand a bit and even include other departments.\"}),/*#__PURE__*/e(\"h3\",{children:\"Can you name a few areas where Lucky Orange helped you solve business issues?\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"We\u2019ve discovered various issues via Lucky Orange over the years. For example, if a customer had problems during checkout, we could see if it is user error or a website bug.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It helped us to identify any issues with geolocation redirections for different countries we are selling in online eg. when someone in the UK lands on the USA product page and is showing 404 error when server tries to redirect them back to the UK site\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/recordings\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Session Recordings\"})}),\" help us create a hypothesis for testing. We can actually see what\u2019s happening on the site so our ideas are more informed.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Lastly, we used \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/surveys\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Surveys\"})}),\" allowing people to vote on the postal code where they\u2019d like to buy Mr. Lee\u2019s Noodles. This was helpful to plan distribution and to bring to discussions with buyers.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"What advice would you give to someone looking to add CRO into their day-to-day workflows?\"}),/*#__PURE__*/t(\"p\",{children:[\"1. Make use of \",/*#__PURE__*/e(o,{href:\"https://help-preview.luckyorange.com/article/359-how-to-use-events\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Events\"})}),\" and routinely check journeys which are happening in your checkout funnel but do not end with conversion. These people are showing purchasing intent and should be a major focus.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. Use on-page \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/announcements\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Announcements\"})}),\" if there are delays in shipping or if you want to promote a specific feature or just provide some information. And use \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/surveys\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Surveys\"})}),\" if you want people to give you feedback on new product ideas or their experience on your website.\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/dynamic-heatmaps\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Dynamic Heatmaps\"})}),\" is a fantastic way to quickly check if all the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/enhancement-element-interaction\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"elements on your website\"})}),\" are as utilized as you would wish. Therefore if you\u2019re planning any page redesign you can quickly check what feature generates the most clicks and what needs to be looked into. It gives you the basis to the thesis needed to set up user testing and find out what the real issue is and then redesign it \u2026 and then test again.\"]}),/*#__PURE__*/t(\"h4\",{children:[/*#__PURE__*/e(o,{href:\"https://www.mrleesnoodles.com/us/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Learn more about Mr. Lee\u2019s Pure Foods\"})}),\" and snag some tasty (and healthy) treats while you\u2019re there.\"]})]});export const richText7=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Whether you\u2019re at the start of building your website or looking to shake things up, effective web design is key. You probably already know the importance of \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-pages-explained\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"clear and informative landing pages\"})}),\", but your product pages are just as important.\"]}),/*#__PURE__*/t(\"p\",{children:[\"One key step in \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-optimization-guide\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversion rate optimization (CRO) using product page best practices\"})}),\" in tandem with your own knowledge of your customers.\"]}),/*#__PURE__*/t(\"p\",{children:[\"An engaging product page includes more than just good copy and clear photos: it\u2019s about intuitive design, forging trust and simplicity. Consider adding engaging storytelling techniques to your \",/*#__PURE__*/e(o,{href:\"https://blog.pandadoc.com/8-reasons-to-include-elements-of-storytelling-in-your-sales-strategy/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"sales strategy\"})}),\" and start implementing simple tactics to make your product pages stand out.\"]}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve removed the guesswork and compiled a list of nine strategies to teach you how to optimize product pages.\"}),/*#__PURE__*/e(\"h2\",{children:\"Simple CTAs\"}),/*#__PURE__*/e(\"p\",{children:\"Your online store's calls-to-action (CTAs) are one of the most important features of your product page \u2013 they urge the reader to buy. The key is to keep them as simple as possible. There\u2019s no need for any really eye-catching copy just yet (you can save that for your product description). What matters is the simplicity of your CTAs and how accessible they are.\"}),/*#__PURE__*/t(\"p\",{children:[\"Stick to clear CTAs, such as \u2018submit order\u2019 or \u2018proceed to checkout\u2019 instead of any overly complicated terms. You want to make the \",/*#__PURE__*/e(o,{href:\"https://www.crayon.co/blog/steps-to-get-valuable-insight-from-competitor-website-analysis\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"user experience (UX)\"})}),\" as streamlined as possible so aim for simplicity above all.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"CTAs should be clearly visible, at the center of your product pages and \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-to-choose-website-builder\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"consistent across your website\"})}),\". Consider making your CTAs a bright (but on-brand) color to stand out and entice the user to buy.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Understand your customer\"}),/*#__PURE__*/e(\"p\",{children:\"Before you can start creating engaging copy, you have to learn about your customer. Consider their buying habits, their lifestyle trends, and what they desire (as well as how your brand can help them reach these aspirations).\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This is an incredibly simple but important step and will inform all other design efforts from the content you write to the photography you use.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Consider the following example. Perhaps you sell automotive car parts and your data analysis shows that the majority of your customers are other businesses or car dealers. You surmise from this that your target audience probably already knows the ins and outs of your industry and consider themselves \u2018seasoned experts.\u2019\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In this case, you want to appeal to their knowledge in-depth insights rather than providing detailed descriptions that explain what they already know. They want a quick, informed review of what your product offers to convince them that it\u2019s better than what else is on the market.\"}),/*#__PURE__*/e(\"h2\",{children:\"Keep copy descriptive and concise\"}),/*#__PURE__*/t(\"p\",{children:[\"When it comes to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"e-commerce product page strateg\"})}),\"y, the copy may be limited to product titles and descriptions, so make them stand out.\"]}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s key to remember most consumers only spend \",/*#__PURE__*/e(o,{href:\"https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/#:~:text=Summary%3A%20Users%20often%20leave%20Web,value%20proposition%20within%2010%20seconds.\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"10-20 seconds\"})}),\"\\xa0scanning your copy so being concise is important. Only produce copy that adds value to your page and tells a story about your product.\"]}),/*#__PURE__*/e(\"p\",{children:\"What does your product look like? What are its main functions? Is there any technical information you need to add? Ask yourself what questions the customer might have and address them clearly and directly.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Think about what needs your product fulfills and how it can enhance the lives of your consumers and draw this into your copy. It\u2019s a storytelling process - you want to help potential customers visualize themselves using your products to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"increase conversions\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Just as your copy should be descriptive, it also needs to be concise. Avoid using flowery keywords and jargon unless you\u2019re targeting a niche audience. If you\u2019re selling a blue dress, for example, it\u2019s unlikely customers will be searching for keywords like \u2018cobalt\u2019 or \u2018cerulean\u2019, so stick with simple keywords.\"}),/*#__PURE__*/e(\"h2\",{children:\"Highlight your brand voice\"}),/*#__PURE__*/e(\"p\",{children:\"Your brand voice is unique to your image so be sure to highlight it in your copy. Tailor this to your brand and the products you\u2019re selling so customers can get a feel for what you stand for. Think about what style suits you and your audience best \u2013 would casual copy fit well or are your products more technical?\"}),/*#__PURE__*/t(\"p\",{children:[\"Your \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2021/01/14/30-minutes-to-optimized-brand-messaging/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"brand messaging\"})}),\" is incredibly important to hook customers on what you sell. It\u2019s about creating a lifestyle around your products and building a world that feels right for your brand.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Highlight social proof\"}),/*#__PURE__*/t(\"p\",{children:[\"Build trust and confidence in your brand by \",/*#__PURE__*/e(o,{href:\"https://trustmary.com/reviews/reviews-that-matter-grow-your-business-with-reviews/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"displaying reviews\"})}),\" to customers. Knowing others bought an item (and liked it) will entice users to buy more often. Customers are more likely to trust a review over a product description because it gives them confidence in what they\u2019re buying.\"]}),/*#__PURE__*/e(\"p\",{children:\"Adding customer reviews to your product pages will depend on your layout. Consider implementing a page overview of reviews and constantly evaluate it, looking for the highest ratings.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Be sure to include an option for photos to add an extra layer of trust and credibility to your products.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re just getting started and don\u2019t have any reviews, consider adding a review request into your post-purchase workflow or on social media.\"}),/*#__PURE__*/t(\"p\",{children:[\"Send an email a week after the purchase with a 2-3 question \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2020/11/09/27-powerful-survey-questions/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"survey asking for feedback\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Use high-quality, professional product photography\"}),/*#__PURE__*/e(\"p\",{children:\"Investing in high-quality photos for your product pages will go a long way toward building customer trust. Clear and professional photos add credibility to your products and assure customers of what they can expect.\"}),/*#__PURE__*/e(\"p\",{children:\"Avoid using product photos from the manufacturer or royalty-free sites \u2013 you run the risk of using images already displayed elsewhere. You want to be original so invest in photos that show the product from all angles and add a zoom-in feature too.\"}),/*#__PURE__*/t(\"p\",{children:[\"Consider taking photos of your product in use. This is especially important for practical items like clothing, shoes, and accessories. Oftentimes, companies will incorporate \",/*#__PURE__*/e(o,{href:\"https://www.visiture.com/blog/best-ways-to-use-user-generated-content-on-your-ecommerce-site/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"user-generated content\"})}),\" (UGC) in product pages including photos of products in use by real customers.\"]}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s okay to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"use stock images elsewhere on your site to complement the design,\"})}),\" but your products deserve their own, custom photos.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Consider a live chat option\"}),/*#__PURE__*/e(\"p\",{children:\"You probably already know the importance of great customer service in the purchase and customer retention process. Providing customers with a point of contact helps build trust and addresses issues directly.\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s not enough to simply provide telephone lines to help customers \u2013 you should also be integrating a range of customer service tools as part of your strategy. When it comes to customer service communication, there are tons of tools that can be used. Grasshopper and \",/*#__PURE__*/e(o,{href:\"https://www.ringcentral.com/us/en/blog/grasshopper-alternatives/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Grasshopper alternatives\"})}),\" are just some great tools that can be integrated into your product pages.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The key is to have a point of contact available for visitors on your product pages. This way, you\u2019ll be able to better engage with consumers.\"}),/*#__PURE__*/t(\"p\",{children:[\"One of the most popular forms of live chat is \",/*#__PURE__*/e(o,{href:\"https://landbot.io/blog/chatbots-ecommerce-customer-engagement/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"e-commerce chatbots\"})}),\". Consider personalizing your chatbot so your live chat uses your brand voice. We all know chatbots aren\u2019t human, but adding a more personal feel to your live chat will build a greater sense of trust among users.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Some \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-tech-stack\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversion rate optimization tech\"})}),\" like Lucky Orange will include a live chat tool.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Use clear URLs and SKUs\"}),/*#__PURE__*/e(\"p\",{children:\"The back page of your design efforts is just as important as what can be seen on the product page. Remember to always make your URLs as clear as possible, using keywords about the specific product. Steer clear of using lots of numbers and jumbled words in URLs \u2013 you run the risk of creating a URL that inhibits the UX.\"}),/*#__PURE__*/e(\"p\",{children:\"Clear URLs communicate clearly to customers and help search engines scan your web pages more efficiently. Be sure to also give some thought to your product SKUs; though customers won\u2019t see them, they are integral to your business.\"}),/*#__PURE__*/t(\"p\",{children:[\"Smooth operations depend on a clear \",/*#__PURE__*/e(o,{href:\"https://www.brightpearl.com/ecommerce-guides/understanding-skus\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"manufacturer SKU\"})}),\", so remember to update your system with any SKUs if a new product comes into stock. This way you\u2019ll streamline your entire inventory management operations, from your order processes to your shipments.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Key takeaway\"}),/*#__PURE__*/e(\"p\",{children:\"At the end of the day, your design efforts are an evolving process. These tactics shouldn\u2019t be implemented as a one-off but rather be part of a constant process of evolution, tweaking where necessary.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Be sure to track the numbers and your CRO after each design has been implemented. Share results and progress across the board. Reviewing these results with your team is incredibly important as it will provide an overview of each department\u2019s role and where any pain points have arisen. This will ensure you can address any issues before moving on to the next step of your design process, implementing any known successes to your next write-up of a product page.\\xa0\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In the remote working age, a video call can be invaluable in getting your whole team together to perform such reviews. Whatever platform you use, remember there are a host of alternatives available, such as\",/*#__PURE__*/e(o,{href:\"https://www.glip.com/comparison/glip-vs-twist\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" alternatives to Twist\"})}),\", so be sure to use the software that works best for your business.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Weigh up different options, like taking a \",/*#__PURE__*/e(o,{href:\"https://www.glip.com/comparison/glip-vs-chatwork\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Glip and Chatwork comparison\"})}),\" to inform you of which would suit your strategy better, and which is a better\",/*#__PURE__*/e(o,{href:\"https://www.ringcentral.com/us/en/blog/alternatives-to-webex/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" WebEx competitor.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Once your team is aware of benchmark performance metrics, you can start analyzing \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/seo-and-cro-working-together\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"which design changes had the most impact on your CRO\"})}),\". This way, you\u2019ll be able to start recognizing what draws in the most customers and continue with improving your design.\"]})]});export const richText8=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is an e-commerce sales page?\"}),/*#__PURE__*/e(\"p\",{children:\"As a concept, an e-commerce sales page is largely straightforward. It is a section of your website that is expertly designed as a way to drive sales and encourage customers to purchase from your company.\"}),/*#__PURE__*/e(\"p\",{children:\"Usually, they are used by companies that are trying to sell a specific product, but can also be used to encourage sales for events and experiences. When used effectively, they can help support the growth of your company and bring in impressive amounts of money.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"However, a poorly designed sales page will have the opposite effect, as it can present your company as untrustworthy or unprofessional. If you cannot make your product sound appealing, why would a potential customer purchase a product from you?\"}),/*#__PURE__*/e(\"h3\",{children:\"Sales pages vs. landing pages\"}),/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"landing page\"})}),\" is usually the first section of your website a customer will \u2018land\u2019 on when they follow a link or search for your company via their chosen search engine. This is the first thing they will see if they follow a specific advertisement to your website.\"]}),/*#__PURE__*/e(\"p\",{children:\"It doesn\u2019t need to be used to sell a product, but should at least introduce your brand and products to the audience. You should treat it as an opportunity to get them interested in what you do or sell.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It may also give them the option to sign up for a mailing list or a way for them to be given company updates. By encouraging them to sign up, you\u2019re earning their loyalty since it\u2019s highly likely they'll make a purchase in the future - especially if they receive exclusive deals or discounts when signing up.\"}),/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-pages-explained\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"landing page should also include a link to your sales page\"})}),\", where you can provide more information about a product to your audience.\"]}),/*#__PURE__*/t(\"p\",{children:[\"As mentioned previously, a Sales Page is the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-to-choose-website-builder\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"section of your website\"})}),\" you\u2019ll use to garner sales. This is the entire focus of the page, and the content included will reflect this intention.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Why a Great E-commerce Page is Important\"}),/*#__PURE__*/t(\"p\",{children:[\"To put it simply, if your \",/*#__PURE__*/e(o,{href:\"https://marketsplash.com/sales-goals/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"online shop isn\u2019t reaching its sales goals\"})}),\", it may be due to an underperforming sales page. A poorly designed page or a page without sufficient information simply will not convince a potential customer to make a purchase.\"]}),/*#__PURE__*/e(\"p\",{children:\"Impressions are key, so even if you approach conversion rate optimization over a long period of time, a potential customer who has already been let down by your website may not return.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"10 Ways to Create a Stunning E-commerce Sales Page\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Nail down your pricing\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"How you \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2020/09/21/payment-pricing-options-holiday-season/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"price your products\"})}),\" is important. You need to ensure you\u2019re not under or overcharging your customers, as both can limit your ability to earn money. To accurately price your products, consider all aspects such as cost of production, facilities, staff wages and shipping and packaging.\"]}),/*#__PURE__*/e(\"p\",{children:\"Then, you need to ensure the price is attractive to your customers. Ask the following questions:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Can they find a better deal elsewhere?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How much do competitors sell the same products for?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Can I offer any unique deals?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How can I convince customers to pay more money for my services? What makes them stand out?\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"2. Make sure you know your audience\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You likely already have a strong idea of the kind of people you\u2019re targeting your products towards.\"}),/*#__PURE__*/t(\"p\",{children:[\"However, you must narrow this focus as much as possible, to ensure the content you provide appeals to them directly. Gain an understanding of their likes and dislikes, and think about the kind of \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/30-minutes-to-optimized-brand-messaging\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"messaging and content\"})}),\" you need to provide to encourage a purchase.\"]}),/*#__PURE__*/e(\"p\",{children:\"Consider hosting a focus group, running a site survey or even installing live chat to deepen the connection with your customers.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Work hard to build trust\"}),/*#__PURE__*/e(\"p\",{children:\"Trust is an essential factor when making a sale.\"}),/*#__PURE__*/e(\"p\",{children:\"Your customer needs to know they\u2019ll receive a quality product or excellent service for them to confidently make a purchase. Thankfully, you can use your website to develop a bond of trust between yourself and a potential customer.\"}),/*#__PURE__*/t(\"p\",{children:[\"It could be as simple as adding \",/*#__PURE__*/e(o,{href:\"https://www.markettap.com/trust-badges/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"trust badges\"})}),\". Here are a few ways to build trust:\\xa0\"]}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tell the truth. Be honest about your product and what it can do. If you believe in your product, there\u2019s no need for overselling it, as it will only lead to disappointment and complaints.\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Include \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/customer-feedback-collection\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"reviews from previous customers\"})}),\", so they can see what people who aren\u2019t attached to the company think of your product. You may also want to ask customers to share images of the product on social media that you can feature on your website.\"]})})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be transparent and honest. If you make a mistake, or something goes wrong (i.e a product is damaged in transit, or a customer receives the wrong order) - hold your hands up and apologize. This shows you care about customers more than sales and will encourage people to purchase from you in the future.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can also share links to any news articles or blogs about your product, as this demonstrates professionalism and can help foster trust.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"4. Add videos and images\"}),/*#__PURE__*/e(\"p\",{children:\"Customers need to know exactly what to expect when they\u2019re buying a product.\"}),/*#__PURE__*/e(\"p\",{children:\"Often a description alone isn\u2019t enough to make a sale, no matter how detailed it may be. They need to see what it looks like before they make an order. This is particularly important if you\u2019re selling products such as clothing, or household items.\"}),/*#__PURE__*/e(\"p\",{children:\"After all, have you ever made a purchase yourself without first seeing the item?\"}),/*#__PURE__*/t(\"p\",{children:[\"Although you don\u2019t need to hire a professional photographer to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"take pictures of your product\"})}),\", you need to ensure they're high quality. Your customer needs to see clear, unedited photographs of your product that allow them to make a well-informed decision before purchasing.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Ideally, you should take photographs of your products against a plain background, so they\u2019re the focal point of the image and there are no distractions. Alternatively, you can use a background remover such as the one from \",/*#__PURE__*/e(o,{href:\"https://tools.picsart.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Quicktools by Picsart\"})}),\" and creat a transparent background in just a few clicks.\"]}),/*#__PURE__*/t(\"p\",{children:[\"You should include at least 3-4 images of your product on your sales page, which gives the viewer the option to zoom in for a closer look. Show the product on its own, in its \",/*#__PURE__*/e(o,{href:\"https://packhelp.co.uk/postage-box/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"postal box\"})}),\" and a few lifestyle shots.\"]}),/*#__PURE__*/t(\"p\",{children:[\"This way, the customer knows exactly what they\u2019re buying and how it will look upon arrival.\\xa0 And if you\u2019re feeling adventurous, you can use\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.vectornator.io/illustration\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"illustration software\"})}),\" to create truly unique-looking images for your sales page.\"]}),/*#__PURE__*/t(\"p\",{children:[\"You can also \",/*#__PURE__*/e(o,{href:\"https://www.kdanmobile.com/writeon-video\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"create videos\"})}),\" to show what the product looks like in action. Audiences are sometimes wary of e-commerce websites that only include pictures, which can be heavily doctored.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"5. Use several CTAs\"}),/*#__PURE__*/t(\"p\",{children:[\"Every sales page needs an effective \u2018Call To Action\u2019 (CTA). This is a brief, snappy message that encourages a customer to make a purchase. They use decisive language to \",/*#__PURE__*/e(o,{href:\"https://www.bigcommerce.com/articles/ecommerce/sell-online/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"help drive sales\"})}),\". Depending on your product, you may want to include more than one CTA or even use filters or other interactive elements to encourage the desired action.\"]}),/*#__PURE__*/e(\"p\",{children:\"That being said, don\u2019t overwhelm your customer by including too many CTAs, as this can quickly become frustrating. You need to find ways to subtly convince them, without it appearing desperate, obnoxious or forceful, which is often the case when you include too many CTAs in a small space.\"}),/*#__PURE__*/e(\"h3\",{children:\"6. Don\u2019t forget about the value proposition\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Your \",/*#__PURE__*/e(o,{href:\"https://ux-lady.com/dont-ever-ever-forget-about-value-proposition/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"value proposition\"})}),\" is the section of text that provides reasoning why a customer should make a purchase - i.e. the \u2018value\u2019 you\u2019re providing to the customer.\"]}),/*#__PURE__*/e(\"p\",{children:\"You should use this section of your sales page to highlight your product\u2019s best qualities, including details of what makes it stand out from the crowd.\"}),/*#__PURE__*/e(\"p\",{children:\"For example:\\xa0\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Why should they purchase this product from you as opposed to one of their competitors?\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What makes your product so great?\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Why is your product unique?\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is included in the price of your product?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What ingredients/materials are used in your product?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is your product environmentally friendly?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does your product have multiple uses?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What should they expect when they make a purchase?\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"7. Perfect the headline and subheadings\"}),/*#__PURE__*/e(\"p\",{children:\"Customers don\u2019t want to deal with paragraph after paragraph of text to understand what you\u2019re offering, especially if they have a limited amount of time.\"}),/*#__PURE__*/e(\"p\",{children:\"Keep your content succinct and persuasive. One way to do this is by breaking information down into separate sections, using headings and subheadings or bullet points that provide useful information and draw the viewer in.\"}),/*#__PURE__*/t(\"p\",{children:[\"Headlines and subheadings are also a great way to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/seo-and-cro-working-together\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"incorporate SEO into your webpage\"})}),\". For example, if you sell moisturizer, using key phrases related to skincare may help customers find you easier.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"8. Responsive design is your friend\"}),/*#__PURE__*/e(\"p\",{children:\"Responsive design means your website is user-friendly and adapts to whatever device a potential customer may be using.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, without adaptive design, your web page may load strangely on a mobile phone - making it hard to read, hard to navigate and ultimately, hard to convert sales.\"}),/*#__PURE__*/e(\"p\",{children:\"Thankfully, there are several tools you can use to make a responsive design (and creating a high-quality sales page) easy.\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://optinmonster.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"OptinMonster\"})}),\" - helps you design a website that looks perfect whether the website traffic comes from a phone, PC, tablet or laptop.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://instapage.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"InstaPage\"})}),\" - This app works to ensure that your pages are responsive, whilst also providing you with useful content curation tools.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.usertesting.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"UserTesting\"})}),\" - allows you to split test new website content or pages with experienced reviewers who provide you with feedback on what works and what doesn\u2019t work.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"9. No distractions\"}),/*#__PURE__*/e(\"p\",{children:\"Your website is likely packed full of all kinds of information, from stories about your brand development to images of customers using your product.\"}),/*#__PURE__*/t(\"p\",{children:[\"In fact, the more information you include, the stronger your brand becomes as it makes you appear more professional and accomplished. It also gives you plenty of opportunities to \",/*#__PURE__*/e(o,{href:\"https://www.top10voiplist.com/business-voip/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"connect with your customers\"})}),\" on a personal level.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"However, this type of information should be kept to a minimum on your sales pages - especially excess information that has nothing to do with the product you're trying to sell. For example, you don\u2019t want to include a link to your latest blog post on your sales page, despite the fact that it may allow your \",/*#__PURE__*/e(o,{href:\"https://www.lyfemarketing.com/blog/benefits-of-blogging/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"blog to reach a wider audience\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"You want the customer\u2019s entire focus to remain on the product and the sales button, as this will make a sale more likely.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"10. Use approachable language\"}),/*#__PURE__*/e(\"p\",{children:\"When you\u2019re trying to make a sale, you\u2019re trying to connect with a customer. Encourage them to make a purchase, by using careful, persuasive language without sounding too demanding. To do this, you should aim to be succinct but friendly, as this allows you to appear more trustworthy.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A common mistake people often make when designing their sales page is being too formal - using complicated language that isn\u2019t accessible to their customers.\"}),/*#__PURE__*/t(\"p\",{children:[\"While it\u2019s important you \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/30-minutes-to-optimized-brand-messaging\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"convey your knowledge and expertise\"})}),\" around the product/topic, you need to do it in a way that doesn\u2019t alienate your customers. If they're confused or frustrated they\u2019re less likely to make a purchase. Remember, you want to draw them in, not chase them away.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"If this sounds like a lot of work, you\u2019re not alone - it\u2019s an art form that can take a lifetime to perfect.\"}),/*#__PURE__*/e(\"p\",{children:\"And ff you don\u2019t have \u201Ca way with words\u201D then consider outsourcing to a content writing service (or hiring a freelance copywriter) to help you. Small changes in the copy of your sales page can have a huge impact on increasing conversions.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"An e-commerce sales page can make or break your sales goals. There are lots of ways to make sure your sales page is a good one, but it takes a bit of trial and error to figure it all out.\"}),/*#__PURE__*/e(\"p\",{children:\"From getting to know your audience to perfecting visuals and CTAs, there are lots of little, yet highly important details.\"}),/*#__PURE__*/e(\"p\",{children:\"We hope the tactics laid out here help you develop an optimization strategy for sales pages and beyond.\"})]});export const richText9=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"What motivates people to buy stuff from your website?\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, your product might be superior to your competitor\u2019s or your service may have deeper benefits\u2014but what pushes them to act and complete your forms? And why do some websites just seem to have a magic touch when it comes to their conversion rate?\"}),/*#__PURE__*/e(\"p\",{children:\"What if there was a way to guide people into the process to the point where they feel committed before they\u2019ve taken any material steps forward?\"}),/*#__PURE__*/t(\"p\",{children:[\"As is with a lot of topics in user experience, there\u2019s some psychology at play here. In this case, we\u2019re talking about the \",/*#__PURE__*/e(o,{href:\"https://msbfile03.usc.edu/digitalmeasures/jnunes/intellcont/Endowed%20Progress%20Effect-1.pdf\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Endowed Progress Effect\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"And when viewed in the context of \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/foolproof-form-optimization-process\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"your website\u2019s forms\"})}),\", it can be a quick path to easier conversions and increased revenue.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What is the Endowed Progress Effect?\"}),/*#__PURE__*/e(\"p\",{children:\"The Endowed Progress Effect is the idea that people are more likely to do something if they are given artificial advancement toward a goal.\"}),/*#__PURE__*/e(\"p\",{children:\"In other words, if you make it appear they\u2019ve made progress, they\u2019re more likely to complete the process than if they felt like they were truly starting at the beginning.\"}),/*#__PURE__*/e(\"h2\",{children:\"How it works\"}),/*#__PURE__*/e(\"p\",{children:\"With websites, this can be accomplished using visual cues, process modifications or smart use of existing data.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, if the three rows of dots below represent different ways you can finish a checkout process, the Endowed Progress (pre-completed orange dots) applied in Options 2/3 make you more likely to complete one of those options over Option 1.\"}),/*#__PURE__*/e(\"img\",{alt:\"Illustration showing the idea of endowed progress\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,TEfQyFCCgRhPhv5Ni79CMsNaGQ.png\",\"data-framer-height\":\"2520\",\"data-framer-width\":\"4480\",height:\"1260\",src:\"https://framerusercontent.com/images/TEfQyFCCgRhPhv5Ni79CMsNaGQ.png\",srcSet:\"https://framerusercontent.com/images/TEfQyFCCgRhPhv5Ni79CMsNaGQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/TEfQyFCCgRhPhv5Ni79CMsNaGQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/TEfQyFCCgRhPhv5Ni79CMsNaGQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/TEfQyFCCgRhPhv5Ni79CMsNaGQ.png?scale-down-to=4096 4096w,https://framerusercontent.com/images/TEfQyFCCgRhPhv5Ni79CMsNaGQ.png 4480w\",style:{aspectRatio:\"4480 / 2520\"},width:\"2240\"}),/*#__PURE__*/e(\"p\",{children:\"The key here is that you feel like you\u2019ve done something, though in the case of Option 2 or 3 you\u2019ve not taken any meaningful steps forward on your own\u2014and still have the same number of remaining steps.\"}),/*#__PURE__*/t(\"p\",{children:[\"The applications of this effect into \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/foolproof-form-optimization-process\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"website optimization\"})}),\" are clear\u2014you\u2019re hoping to create greater urgency and buy-in to your conversion process as seamlessly as possible. More specifically within the conversion process, \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/foolproof-form-optimization-process\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"your website\u2019s forms\"})}),\" have a large role in how many people take \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-document-conversion-funnel-industry-examples\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"the next step from consideration to purchase\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"How can you leverage endowed progress in your web forms?\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"h3\",children:[/*#__PURE__*/e(\"h3\",{children:\"Build UX cues and make the first step(s) just hitting a page\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"Whether you show a progress bar or provide the number of steps completed and remaining, give users a checkmark for just arriving on your form. This can be a result of putting items in a cart, selecting a plan or any other purchase signal that makes them one step closer to becoming a customer.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"h3\",children:[/*#__PURE__*/e(\"h3\",{children:\"Pre-complete fields with known or likely information\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"Consider pre-completing form fields with known information like name or email address. Even if this is part of a longer checkout process, that \u201Cprogress\u201D makes the user more likely to continue on with the form.\"]}),/*#__PURE__*/t(\"p\",{children:[\"This is particularly valuable for businesses that do a lot of return business or who sell different product or service lines where a separate checkout process may be required.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"h3\",children:[/*#__PURE__*/e(\"h3\",{children:\"Use a low-barrier first step\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"If your form requires more than a few fields to complete, consider breaking one of your \u201Ceasier\u201D fields into its own step. Completion of this field will be a gateway into the rest of the form\u2014and the completion of \u201Cstep one\u201D is a signal to the user that they\u2019ve made progress, even though they\u2019re still inside the same form.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/e(\"h2\",{children:\"Why it works\"}),/*#__PURE__*/e(\"p\",{children:\"Incomplete tasks are more likely to be done than tasks not yet started.\"}),/*#__PURE__*/t(\"p\",{children:[\"This slight shift in perspective helps people view a process as something that\u2019s begun but has been interrupted\u2014creating a strong \",/*#__PURE__*/e(o,{href:\"https://www.thoughtco.com/zeigarnik-effect-4771725\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"desire to complete that process\"})}),\". Of course, there are many factors at play in getting someone to convert, but using an approach like endowed progress might be just the thing to help you win the psychological battle for increased conversions.\"]}),/*#__PURE__*/e(\"h4\",{children:\"What adjustments can you make in your own conversion process to build Endowed Progress?\"})]});export const richText10=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Conversion rate optimization\u2014just like many other marketing competencies such as content or \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/enterprise/influencer-marketing-trends\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"influencer strategy\"})}),\"\u2014is becoming a more mature and nuanced topic.\"]}),/*#__PURE__*/e(\"p\",{children:\"While this may force some businesses to create a role solely focusing on CRO, many are left piecing together an effort across various roles and departments.\"}),/*#__PURE__*/e(\"p\",{children:\"And, honestly, the latter option may be preferable in the long run. Having a decentralized optimization effort means increased chances of spotting conversion blockers, coming up with great testing ideas and the ultimate reward of more conversions.\"}),/*#__PURE__*/e(\"p\",{children:\"But it also means your tech stack has to support a collaborative CRO effort.\"}),/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-optimization-guide\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversion rate optimisation\"})}),\" tool must become the link between observation and insight, between problem and solution\u2014and they have to make that connection happen efficiently time and time again.\"]}),/*#__PURE__*/e(\"h2\",{children:\"The role of technology in CRO\"}),/*#__PURE__*/t(\"p\",{children:[\"As is with many modern SaaS categories, the options available in \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/enterprise/ecommerce-conversion-rate-optimization\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversion rate optimization software\"})}),\" aim to be equal parts powerful and easy to use.\"]}),/*#__PURE__*/e(\"p\",{children:\"To achieve this balance, the tools themselves must offer great flexibility\u2014simple enough to use for a quick glance at a heatmap and powerful enough to track custom user data and allow for advanced filtering of visitors. If you\u2019re a small business or team of one, they allow you to do the work of two or three people on a CRO team.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re part of a larger organization, CRO tools also allow you to support other business needs like executing and sharing results from customer research or performing site chat duties.\"}),/*#__PURE__*/e(\"p\",{children:\"The technology itself is a supportive partner, but just like many tools, it\u2019s best used after a few tweaks to customize for your specific business.\"}),/*#__PURE__*/e(\"h2\",{children:\"What does it mean to \u201Cdo CRO\u201D?\"}),/*#__PURE__*/e(\"p\",{children:\"No matter how sophisticated you\u2019re hoping to make things over time, we recommend starting with organizing your CRO effort into two distinct buckets.\"}),/*#__PURE__*/e(\"h3\",{children:\"Reactive optimization:\"}),/*#__PURE__*/t(\"p\",{children:[\"With reactive CRO, you\u2019re working to find evidence of a known issue like \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"low conversion rates\"})}),\" or customer complaints. You\u2019re starting with an audience segment or session recordings filter in mind, and filling in the other side of the equation with visitor behavior data.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Proactive optimization:\"}),/*#__PURE__*/t(\"p\",{children:[\"On the proactive side of things, CRO tools serve a more exploratory function. You use \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/dynamic-heatmaps\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"heatmaps\"})}),\", recordings and other tools to not only better understand what people are doing on your site, but to also spot areas that could be optimized.\"]}),/*#__PURE__*/e(\"p\",{children:\"How you personally handle CRO largely depends on your role and how mature other parts of your business are. If you have a solid grasp on business and departmental objectives and have clear paths for communication, you\u2019ll likely be fed with more items to evaluate with reactive optimization.\"}),/*#__PURE__*/e(\"p\",{children:\"If your role centers around the customer experience or you\u2019re just getting things started, you\u2019ll want to carve out the space for proactively evaluating visitor behavior. And you\u2019ll want to quickly identify the role technology can play in making you even more efficient.\"}),/*#__PURE__*/e(\"h2\",{children:\"Who can be a CRO expert?\"}),/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/become-your-team-cro-expert\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"CRO expert\"})}),\" is someone who studies visitor behavior to create a better website and increase conversions. It\u2019s really that simple.\"]}),/*#__PURE__*/e(\"p\",{children:\"CRO can be a massive inter-departmental effort or it can be something that only happens when you have extra time. Either way, the focus is on giving the people visiting your website a great user experience. And because there\u2019s such variability in how companies handle this optimization, there\u2019s a wide array of job roles that can handle the responsibilities.\"}),/*#__PURE__*/e(\"h3\",{children:\"UX design:\"}),/*#__PURE__*/e(\"p\",{children:\"Designers can use CRO tools to show them how real visitors are interacting with their layout, menus, forms and more. Gone are the days of guessing and coming up with a design modification based on a hunch. CRO tools for designers are a confidence booster and a proof point for new concepts.\"}),/*#__PURE__*/e(\"h3\",{children:\"Marketing:\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s a clear line between the website and marketing strategy at many companies. Marketing teams often take on A/B testing, messaging and brand awareness or voice of the customer processes--all of which can benefit the insights found in CRO tools.\"}),/*#__PURE__*/e(\"h3\",{children:\"Customer service:\"}),/*#__PURE__*/t(\"p\",{children:[\"Some CRO tools include a live chat function or other customer communication and feedback features like surveying and announcements. Oftentimes, customer service teams can benefit from watching \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/session-recordings-ecommerce\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Session Recordings\"})}),\" to see what someone was doing on their website before submitting a support ticket or opening a help chat.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Web developers:\"}),/*#__PURE__*/e(\"p\",{children:\"We see developers using our tools in two very specific ways. First, they\u2019ll be investigating a known issue like rendering problems, mobile usability or errant code causing formatting issues. On the other hand, they\u2019ll use tools to proactively spot areas that can be improved. Where your developers fall really depends on what other roles in the organization can handle optimization.\"}),/*#__PURE__*/e(\"h2\",{children:\"To get the most out of your CRO software, we recommend:\"}),/*#__PURE__*/e(\"h3\",{children:\"Pre-saved audience segments\"}),/*#__PURE__*/t(\"p\",{children:[\"Some tools like \",/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/lucky-orange\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Lucky Orange\"})}),\" allow you to save segments of your audience inside tools so you don\u2019t have to apply filters over and over again when you log in.\"]}),/*#__PURE__*/e(\"p\",{children:\"For instance, if you regularly analyze returning visitors from Facebook\u2014you can create a Saved Segment for quick reference later on. You can also filter by UTM parameters to view traffic from a certain campaign or ad.\"}),/*#__PURE__*/e(\"h3\",{children:\"Pass through custom user data\"}),/*#__PURE__*/e(\"p\",{children:\"Most tools will offer default filtering and data fields out of the box, but custom user data allows you to dial in what you\u2019re analyzing to your specific business needs.\"}),/*#__PURE__*/t(\"p\",{children:[\"Many \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/enterprise/commerce-plus-recap\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"e-commerce\"})}),\" customers, for example, will use our API to pass through specific SKUs purchased, customer ID or total cart value.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Determine a note-taking and communication approach\"}),/*#__PURE__*/t(\"p\",{children:[\"A big part of CRO success is remembering the interesting things you see in session recordings and heatmaps. And if you can return to your notes at a later date alongside a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/visitor-profiles\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"visitor\u2019s recording\"})}),\", then you\u2019ll be prepared to share the information with your teammates even more readily.\"]}),/*#__PURE__*/e(\"p\",{children:\"The takeaway here: Be sure you know how you\u2019ll take notes, and how you\u2019ll plan to share them with people.\"}),/*#__PURE__*/e(\"h3\",{children:\"Build conversion funnels applicable to your customer journey\"}),/*#__PURE__*/t(\"p\",{children:[\"Yes, every business aims to increase conversions. But how people navigate your site before converting is where your attention needs to be. Building \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-consumer-journey-mapping\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"different funnels throughout the customer journey\"})}),\" including key pages on your site (product page, FAQ, shipping information, pricing, blog posts, etc.) will let you spot pages causing the most (or least) abandonment.\"]}),/*#__PURE__*/e(\"p\",{children:\"This is a great way to always have an eye on your site, as you can jump in and see visitors who started, but didn\u2019t finish, the conversion funnel and determine what might\u2019ve gotten in their way.\"}),/*#__PURE__*/e(\"h2\",{children:\"What to measure\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s worth mentioning that a true CRO program doesn\u2019t just sit with conversion rates and call it a day.\"}),/*#__PURE__*/e(\"p\",{children:\"Teams who find success with CRO as a focus are measuring and optimizing all of the factors that lead to a conversion. Be it time on page, pages per session, add-to-carts, visiting a certain page on your site or any other key factor\u2014the roads that lead to a conversion all impact the golden metric of conversion rate.\"}),/*#__PURE__*/e(\"p\",{children:\"But it doesn\u2019t have to all be quantitative in nature.\"}),/*#__PURE__*/e(\"p\",{children:\"Much of CRO is qualitative and the insights you find are describing visitor behavior, as opposed to applying a numerical result.\"}),/*#__PURE__*/t(\"p\",{children:[\"This is why note-taking is so important with CRO. Being able to categorize your findings and prioritize optimization opportunities is an art and one worth pursuing if your team wants to deliver a world-class website experience. Even if the results of your efforts are simple things like \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/internal-linking\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"adding internal links\"})}),\" or a bit of blog tech optimization, you're on the path to winning.\"]}),/*#__PURE__*/e(\"p\",{children:\"After all, you\u2019re optimizing for a human online experience, not just a number.\"}),/*#__PURE__*/e(\"h2\",{children:\"Choosing the right CRO tool for your business\"}),/*#__PURE__*/e(\"p\",{children:\"Though the CRO software landscape includes a whole host of options, it\u2019s certainly not at the point of commoditization.\"}),/*#__PURE__*/e(\"p\",{children:\"On the surface, many tools may look similar, or the same. What really matters when comparing options is the aforementioned combination of ease of use and the likelihood of delivering the insights you need.\"}),/*#__PURE__*/t(\"p\",{children:[\"And we think Lucky Orange is pretty darn good at that. Give it a try and \",/*#__PURE__*/e(o,{href:\"https://twitter.com/luckyorange\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"let us know\"})}),\" what kind of insights you find.\"]})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText9\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText7\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText8\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText10\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
  "mappings": "4FAA+G,IAAMA,EAAsBC,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,+JAA+J,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6LAA6L,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uJAAuJ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wEAAqFE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,EAAE,wEAAqFA,EAAEC,EAAE,CAAC,KAAK,4FAA4F,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,kEAAkE,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2CAA2C,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,wJAAmJ,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,+IAA0I,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,uBAA+BE,EAAEC,EAAE,CAAC,KAAK,mFAAmF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,sFAAsF,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qJAAqJ,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,gBAA6BE,EAAEC,EAAE,CAAC,KAAK,sEAAsE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,8HAAyH,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,8IAA8I,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,yGAAoG,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,mLAAmL,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0QAA0Q,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uFAAuF,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kDAAkD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0GAA0G,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6KAAmK,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,6CAA6C,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,gFAAgF,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,8EAA8E,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gKAAsJ,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,kCAAkC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wHAAwH,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+FAA+F,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0KAAuLE,EAAEC,EAAE,CAAC,KAAK,oFAAoF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qDAAqD,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oaAA+Z,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oJAAoJ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+JAA0J,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+CAA+C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oLAA+K,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sKAAiK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4TAA4T,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0FAAqF,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oPAAoP,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,uBAAuB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4RAAuR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2QAA4P,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gCAAgC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qLAAqL,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qIAAgI,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+RAA+R,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8KAA8K,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,8CAA8C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8EAA8E,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kJAA6I,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qEAAqE,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yFAAsGE,EAAEC,EAAE,CAAC,KAAK,mEAAmE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,yFAAoF,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wBAAwB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4OAA4O,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,sHAAmIE,EAAEC,EAAE,CAAC,KAAK,wEAAwE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,4CAA4C,CAAC,CAAC,CAAC,EAAE,sDAAsD,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sBAAsB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8HAAyH,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0KAA0K,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4EAAyFE,EAAEC,EAAE,CAAC,KAAK,qEAAqE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,0BAAuCA,EAAEC,EAAE,CAAC,KAAK,qBAAqB,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,WAAW,CAAC,CAAC,CAAC,EAAE,0BAA0B,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,8CAA8C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sKAAiK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qHAAqH,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8OAAoO,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,YAAY,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2PAA2P,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+FAA+F,CAAC,CAAC,CAAC,CAAC,EAAeE,EAAuBJ,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,2QAAsQ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8OAA+N,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2BAAwCE,EAAEC,EAAE,CAAC,KAAK,4EAA4E,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,+CAA+C,CAAC,CAAC,CAAC,EAAE,oNAA4NA,EAAEC,EAAE,CAAC,KAAK,oEAAoE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,4BAA4B,CAAC,CAAC,CAAC,EAAE,uBAAuB,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0BAAuCE,EAAEC,EAAE,CAAC,KAAK,4EAA4E,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,mCAAmC,CAAC,CAAC,CAAC,EAAE,wLAAwL,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kGAA0GE,EAAEC,EAAE,CAAC,KAAK,8DAA8D,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,4BAA4B,CAAC,CAAC,CAAC,EAAE,4CAA4C,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kQAA+QE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,uCAAuC,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6CAA6C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4TAA6S,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wNAAqOE,EAAEC,EAAE,CAAC,KAAK,gGAAgG,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,gDAAgD,CAAC,CAAC,CAAC,EAAE,kEAAkE,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uJAAkJ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mFAAgGE,EAAEC,EAAE,CAAC,KAAK,2DAA2D,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,uCAAuC,CAAC,CAAC,CAAC,EAAE,qJAAqJ,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oDAAoD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wMAAgNE,EAAEC,EAAE,CAAC,KAAK,sEAAsE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2TAAsT,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gNAAwNE,EAAEC,EAAE,CAAC,KAAK,uCAAuC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,uCAAuC,CAAC,CAAC,CAAC,EAAE,iEAAiE,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iHAAuG,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,2CAA2C,UAAU,eAAe,oBAAoB,6DAA6D,qBAAqB,MAAM,oBAAoB,OAAO,OAAO,MAAM,IAAI,sEAAsE,OAAO,oQAAoQ,MAAM,CAAC,YAAY,YAAY,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0DAA0D,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+FAAkGE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,qHAAqH,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oRAAoR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oVAAqU,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wDAAwD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+OAA0O,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wKAAqLE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sCAAsC,CAAC,CAAC,CAAC,EAAE,2EAA2E,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qFAAkGE,EAAEC,EAAE,CAAC,KAAK,wEAAwE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,0LAA2K,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oXAA+W,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,oDAAoD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,6UAA6U,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,0BAA0B,UAAU,eAAe,oBAAoB,4DAA4D,qBAAqB,MAAM,oBAAoB,MAAM,OAAO,MAAM,IAAI,qEAAqE,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0DAA0D,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+FAAkGE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,qHAAqH,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oRAAoR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oVAAqU,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wDAAwD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+OAA0O,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wKAAqLE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sCAAsC,CAAC,CAAC,CAAC,EAAE,2EAA2E,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qFAAkGE,EAAEC,EAAE,CAAC,KAAK,wEAAwE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,0LAA2K,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oXAA+W,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,oDAAoD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,6UAA6U,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeG,EAAuBL,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,qBAAkCE,EAAEC,EAAE,CAAC,KAAK,oEAAoE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,mIAAmI,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+VAAgV,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4MAAyNE,EAAEC,EAAE,CAAC,KAAK,6DAA6D,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,4HAA4H,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6BAA6B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kLAAkL,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iMAAiM,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6JAA0KE,EAAEC,EAAE,CAAC,KAAK,4EAA4E,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,+CAA+C,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4BAAyCE,EAAEC,EAAE,CAAC,KAAK,uEAAuE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,mOAA8N,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,wCAAqDE,EAAEC,EAAE,CAAC,KAAK,iEAAiE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,kCAAkC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,mDAAmD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,2FAA2F,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kJAA6I,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,qCAAqC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2WAAsW,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6MAA6M,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sEAAsE,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,sFAAmGE,EAAEC,EAAE,CAAC,KAAK,kEAAkE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,+IAA+I,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,8EAAsFE,EAAEC,EAAE,CAAC,KAAK,qFAAqF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,kJAAkJ,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uDAAoEE,EAAEC,EAAE,CAAC,KAAK,sEAAsE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,mCAAmC,CAAC,CAAC,CAAC,EAAE,0IAAuJA,EAAEC,EAAE,CAAC,KAAK,gGAAgG,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,6BAA6B,CAAC,CAAC,CAAC,EAAE,8FAA8F,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,0EAAqE,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,0BAA0B,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,4BAA4B,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oCAAoC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,yCAAyC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mMAAyL,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4BAA4B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gCAA6CE,EAAEC,EAAE,CAAC,KAAK,qHAAqH,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,gBAAgB,CAAC,CAAC,CAAC,EAAE,kNAA6M,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2QAA2Q,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sTAAiT,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4EAAyFE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,wDAAwD,CAAC,CAAC,CAAC,EAAE,yJAAyJ,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sLAA4K,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,QAAqBE,EAAEC,EAAE,CAAC,KAAK,+CAA+C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAE,+UAA+U,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4BAA4B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6BAA0CE,EAAEC,EAAE,CAAC,KAAK,mEAAmE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,+CAA+C,CAAC,CAAC,CAAC,EAAE,4KAA4K,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kFAA6E,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,gEAAgE,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,wCAAwC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,wFAAwF,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,6EAA6E,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,kEAAkE,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uLAAoME,EAAEC,EAAE,CAAC,KAAK,qFAAqF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,EAAE,qCAAkDA,EAAEC,EAAE,CAAC,KAAK,2CAA2C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,oCAAoC,CAAC,CAAC,CAAC,EAAE,qEAAqE,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oBAAiCE,EAAEC,EAAE,CAAC,KAAK,+CAA+C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,0BAA0B,CAAC,CAAC,CAAC,EAAE,qZAAgZ,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,YAAY,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8EAA8E,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wMAAwM,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qNAAkOE,EAAEC,EAAE,CAAC,KAAK,wCAAwC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,2EAA2E,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeI,EAAuBN,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,6RAA6R,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+MAA0M,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kCAAkC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gBAA6BE,EAAEC,EAAE,CAAC,KAAK,yDAAyD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,EAAE,2JAA2J,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kPAAkP,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gEAAgE,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qKAAgK,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,6OAAwO,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,kKAAkK,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oGAAoG,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,wHAAwH,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kPAAkP,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yRAAsSE,EAAEC,EAAE,CAAC,KAAK,qFAAqF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uKAAoLE,EAAEC,EAAE,CAAC,KAAK,kDAAkD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,qBAAqB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+NAA+N,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yJAAoJ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yEAAsFE,EAAEC,EAAE,CAAC,KAAK,sHAAsH,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,8GAAoG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iFAAyFE,EAAEC,EAAE,CAAC,KAAK,sEAAsE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,iKAAiK,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,uDAAuD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oEAAoE,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oCAAoC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oEAAoE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2LAAsL,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kKAAkK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0OAA0O,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iCAAiC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,WAAwBE,EAAEC,EAAE,CAAC,KAAK,sHAAsH,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,+IAA+I,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wBAAqCE,EAAEC,EAAE,CAAC,KAAK,+DAA+D,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,6BAA6B,CAAC,CAAC,CAAC,EAAE,sEAAsE,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,8DAA8D,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kLAAkL,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4BAA4B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uKAAkK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oNAA+M,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8EAA8E,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kMAA6L,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mQAAyP,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6NAAwN,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,wBAAwB,UAAU,eAAe,oBAAoB,6DAA6D,qBAAqB,MAAM,oBAAoB,MAAM,OAAO,MAAM,IAAI,sEAAsE,MAAM,CAAC,YAAY,WAAW,EAAE,MAAM,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kKAAkK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0OAA0O,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iCAAiC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,WAAwBE,EAAEC,EAAE,CAAC,KAAK,sHAAsH,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,+IAA+I,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wBAAqCE,EAAEC,EAAE,CAAC,KAAK,+DAA+D,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,6BAA6B,CAAC,CAAC,CAAC,EAAE,sEAAsE,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,8DAA8D,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kLAAkL,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4BAA4B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uKAAkK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oNAA+M,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8EAA8E,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kMAA6L,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mQAAyP,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6NAAwN,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6MAA6M,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,aAAa,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qQAAqQ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wNAAwN,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iSAAiS,CAAC,CAAC,CAAC,CAAC,EAAeK,EAAuBP,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,2PAA2P,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0RAA0R,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mBAAgCE,EAAEC,EAAE,CAAC,KAAK,yDAAyD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,QAAQ,CAAC,CAAC,CAAC,EAAE,kJAAkJ,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wTAAwT,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kMAAkM,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yGAAsHE,EAAEC,EAAE,CAAC,KAAK,iDAAiD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,gBAAgB,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iGAAiG,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oTAAoT,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8JAA8J,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iaAAia,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uYAAuY,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+EAA4FE,EAAEC,EAAE,CAAC,KAAK,gDAAgD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,0FAA0F,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oQAAiRE,EAAEC,EAAE,CAAC,KAAK,2CAA2C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,gBAAgB,CAAC,CAAC,CAAC,EAAE,gIAAgI,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kIAAkI,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,mEAAmE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+XAA+X,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8KAA8K,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mdAAmd,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yUAAyU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iXAAiX,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qWAAqW,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+SAA+S,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,uDAAuD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qWAAkXE,EAAEC,EAAE,CAAC,KAAK,sDAAsD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,6QAA0RA,EAAEC,EAAE,CAAC,KAAK,yEAAyE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,6BAA6B,CAAC,CAAC,CAAC,EAAE,2BAA2B,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,YAAyBE,EAAEC,EAAE,CAAC,KAAK,sEAAsE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qCAAqC,CAAC,CAAC,CAAC,EAAE,qSAAqS,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uSAAuS,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,uCAAuC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,sHAAmIE,EAAEC,EAAE,CAAC,KAAK,gCAAgC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,MAAM,CAAC,CAAC,CAAC,EAAE,sYAAwY,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yCAAsDE,EAAEC,EAAE,CAAC,KAAK,2BAA2B,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,EAAE,iPAAiP,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kGAA+GE,EAAEC,EAAE,CAAC,KAAK,6BAA6B,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,iHAAiH,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,2BAA2B,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,EAAE,8QAA8Q,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iCAA8CE,EAAEC,EAAE,CAAC,KAAK,uCAAuC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,QAAqBA,EAAEC,EAAE,CAAC,KAAK,yDAAyD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,QAAQ,CAAC,CAAC,CAAC,EAAE,gVAAgV,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6EAA6E,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gYAAgY,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+IAA4JE,EAAEC,EAAE,CAAC,KAAK,8BAA8B,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,6BAA6B,CAAC,CAAC,CAAC,EAAE,mHAAmH,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeM,EAAuBR,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,2FAA2F,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6XAA6X,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qFAAqF,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4HAAyIE,EAAEC,EAAE,CAAC,KAAK,8EAA8E,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,QAAQ,CAAC,CAAC,CAAC,EAAE,oKAAoK,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kMAAkM,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0DAA0D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8CAA8C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mDAAmD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0CAA0C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oNAA+M,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oCAAoC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4BAA4B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qTAAsS,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8UAAyU,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2FAA2F,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yTAA+S,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+IAA6IE,EAAEC,EAAE,CAAC,KAAK,iEAAiE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,kCAA6B,CAAC,CAAC,CAAC,EAAE,wGAAwG,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qRAAgR,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,cAAc,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2GAAsG,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yRAAyR,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4BAA4B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kRAAkR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gKAAgK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,aAAa,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gbAA2a,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sPAAiP,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mOAAmO,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0KAAuLE,EAAEC,EAAE,CAAC,KAAK,2MAA2M,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kbAAkb,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gBAAgB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oJAAoJ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,cAAc,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mBAAmB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mBAAmB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8BAA8B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0BAA0B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wBAAqCE,EAAEC,EAAE,CAAC,KAAK,sGAAsG,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,kMAAkM,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iQAAiQ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yTAAyT,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mOAAmO,CAAC,CAAC,CAAC,CAAC,EAAeO,EAAuBT,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,6DAAmD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qEAA6EE,EAAEC,EAAE,CAAC,KAAK,+BAA+B,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,iLAAyI,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oFAAiGE,EAAEC,EAAE,CAAC,KAAK,6CAA6C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,8IAA8I,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,8BAA2CE,EAAEC,EAAE,CAAC,KAAK,0CAA0C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,yIAAyI,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wCAAwC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+MAA0M,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gHAA2G,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,oBAAoB,6DAA6D,qBAAqB,OAAO,oBAAoB,OAAO,OAAO,OAAO,IAAI,sEAAsE,OAAO,8bAA8b,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,MAAM,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gHAA2G,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wNAAmN,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2SAAsS,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+EAA+E,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,mLAA8K,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,6PAA6P,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,yCAAyC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,iIAA4H,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,mBAAgCE,EAAEC,EAAE,CAAC,KAAK,sCAAsC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,EAAE,kLAAwK,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2FAA2F,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kBAA+BE,EAAEC,EAAE,CAAC,KAAK,qEAAqE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,QAAQ,CAAC,CAAC,CAAC,EAAE,mLAAmL,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kBAA+BE,EAAEC,EAAE,CAAC,KAAK,4CAA4C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,eAAe,CAAC,CAAC,CAAC,EAAE,2HAAwIA,EAAEC,EAAE,CAAC,KAAK,sCAAsC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,EAAE,oGAAoG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAEC,EAAE,CAAC,KAAK,+CAA+C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,mDAAgEA,EAAEC,EAAE,CAAC,KAAK,yEAAyE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,0BAA0B,CAAC,CAAC,CAAC,EAAE,gVAAsU,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,oCAAoC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,4CAAuC,CAAC,CAAC,CAAC,EAAE,oEAA+D,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeQ,EAAuBV,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,qKAA6KE,EAAEC,EAAE,CAAC,KAAK,iEAAiE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qCAAqC,CAAC,CAAC,CAAC,EAAE,iDAAiD,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mBAAgCE,EAAEC,EAAE,CAAC,KAAK,4EAA4E,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sEAAsE,CAAC,CAAC,CAAC,EAAE,uDAAuD,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yMAAiNE,EAAEC,EAAE,CAAC,KAAK,kGAAkG,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,gBAAgB,CAAC,CAAC,CAAC,EAAE,8EAA8E,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qHAAgH,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,aAAa,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qXAA2W,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0JAAmJE,EAAEC,EAAE,CAAC,KAAK,4FAA4F,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,kEAAkE,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2EAAwFE,EAAEC,EAAE,CAAC,KAAK,uEAAuE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAE,oGAAoG,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0BAA0B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uOAAuO,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yJAAyJ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gVAAsU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+RAA0R,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,mCAAmC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oBAAiCE,EAAEC,EAAE,CAAC,KAAK,gGAAgG,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,EAAE,wFAAwF,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uDAA+DE,EAAEC,EAAE,CAAC,KAAK,sKAAsK,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,eAAe,CAAC,CAAC,CAAC,EAAE,4IAA4I,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mNAAmN,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qPAA6PE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4VAAyT,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4BAA4B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qUAA2T,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,QAAqBE,EAAEC,EAAE,CAAC,KAAK,mFAAmF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,8KAAyK,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wBAAwB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+CAA4DE,EAAEC,EAAE,CAAC,KAAK,qFAAqF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,uOAAkO,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6LAA6L,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0GAA0G,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4JAAkJ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+DAA4EE,EAAEC,EAAE,CAAC,KAAK,wEAAwE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,4BAA4B,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oDAAoD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yNAAyN,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8PAAyP,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iLAA8LE,EAAEC,EAAE,CAAC,KAAK,gGAAgG,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,gFAAgF,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qBAA6BE,EAAEC,EAAE,CAAC,KAAK,6DAA6D,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,mEAAmE,CAAC,CAAC,CAAC,EAAE,sDAAsD,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6BAA6B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iNAAiN,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yRAA4RE,EAAEC,EAAE,CAAC,KAAK,mEAAmE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,0BAA0B,CAAC,CAAC,CAAC,EAAE,gFAAgF,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oJAA+I,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iDAA8DE,EAAEC,EAAE,CAAC,KAAK,kEAAkE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,2NAAsN,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,QAAqBE,EAAEC,EAAE,CAAC,KAAK,oEAAoE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,mCAAmC,CAAC,CAAC,CAAC,EAAE,mDAAmD,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yBAAyB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sUAAiU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6OAAwO,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uCAAoDE,EAAEC,EAAE,CAAC,KAAK,kEAAkE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,gNAA2M,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,cAAc,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mNAA8M,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4dAAud,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iNAA8NE,EAAEC,EAAE,CAAC,KAAK,gDAAgD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,yEAAyE,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6CAA0DE,EAAEC,EAAE,CAAC,KAAK,mDAAmD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,8BAA8B,CAAC,CAAC,CAAC,EAAE,iFAA8FA,EAAEC,EAAE,CAAC,KAAK,gEAAgE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qFAAkGE,EAAEC,EAAE,CAAC,KAAK,sEAAsE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sDAAsD,CAAC,CAAC,CAAC,EAAE,gIAA2H,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeS,EAAuBX,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,mCAAmC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6MAA6M,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2QAA2Q,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sPAAsP,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAEC,EAAE,CAAC,KAAK,6DAA6D,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,EAAE,qQAA2P,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wNAAmN,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gUAAsT,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAEC,EAAE,CAAC,KAAK,iEAAiE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,4DAA4D,CAAC,CAAC,CAAC,EAAE,4EAA4E,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gDAA6DE,EAAEC,EAAE,CAAC,KAAK,uEAAuE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,mIAA8H,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0CAA0C,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6BAA0CE,EAAEC,EAAE,CAAC,KAAK,wCAAwC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,iDAA4C,CAAC,CAAC,CAAC,EAAE,qLAAqL,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8LAA8L,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oDAAoD,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,WAAwBE,EAAEC,EAAE,CAAC,KAAK,kFAAkF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,+QAA0Q,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kGAAkG,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,wCAAwC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qDAAqD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,4FAA4F,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yCAAyC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0GAAqG,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uMAAoNE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,+CAA+C,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kIAAkI,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6BAA6B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kDAAkD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6OAAwO,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mCAAgDE,EAAEC,EAAE,CAAC,KAAK,0CAA0C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,EAAE,2CAA2C,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,kMAA6L,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,WAAwBE,EAAEC,EAAE,CAAC,KAAK,sEAAsE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,EAAE,sNAAiN,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,+SAA+S,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,4IAA4I,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0BAA0B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mFAA8E,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mQAAyP,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kFAAkF,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uEAA+EE,EAAEC,EAAE,CAAC,KAAK,gGAAgG,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAE,2LAA2L,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,sOAA8OE,EAAEC,EAAE,CAAC,KAAK,6BAA6B,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,2DAA2D,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kLAA+LE,EAAEC,EAAE,CAAC,KAAK,sCAAsC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,6BAA6B,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+JAAkKE,EAAEC,EAAE,CAAC,KAAK,0CAA0C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,6DAA6D,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gBAA6BE,EAAEC,EAAE,CAAC,KAAK,2CAA2C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,eAAe,CAAC,CAAC,CAAC,EAAE,gKAAgK,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,qBAAqB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,sLAAyLE,EAAEC,EAAE,CAAC,KAAK,8DAA8D,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,2JAA2J,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wSAAmS,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sDAAiD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,QAAqBE,EAAEC,EAAE,CAAC,KAAK,qEAAqE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,EAAE,2JAA4I,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8JAAyJ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kBAAkB,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,4FAA4F,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,uCAAuC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,gDAAgD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,sDAAsD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,2CAA2C,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,uCAAuC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oDAAoD,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yCAAyC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qKAA2J,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+NAA+N,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qDAAkEE,EAAEC,EAAE,CAAC,KAAK,sEAAsE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,mCAAmC,CAAC,CAAC,CAAC,EAAE,uHAAuH,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,qCAAqC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wHAAwH,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4KAA4K,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4HAA4H,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,4BAA4B,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,EAAE,4HAA4H,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,yBAAyB,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,WAAW,CAAC,CAAC,CAAC,EAAE,2HAA2H,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,+BAA+B,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,6JAAwJ,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oBAAoB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sJAAsJ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,sLAAmME,EAAEC,EAAE,CAAC,KAAK,+CAA+C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,6BAA6B,CAAC,CAAC,CAAC,EAAE,2BAA2B,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4TAAoUE,EAAEC,EAAE,CAAC,KAAK,2DAA2D,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oIAA+H,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4SAAkS,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oKAA+J,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iCAAyCE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qCAAqC,CAAC,CAAC,CAAC,EAAE,8OAAoO,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uHAA6G,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+PAAgP,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,YAAY,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6LAA6L,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4HAA4H,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yGAAyG,CAAC,CAAC,CAAC,CAAC,EAAeU,EAAuBZ,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,uDAAuD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yQAA+P,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uJAAkJ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wIAA2IE,EAAEC,EAAE,CAAC,KAAK,gGAAgG,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qCAAkDE,EAAEC,EAAE,CAAC,KAAK,6EAA6E,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,2BAAsB,CAAC,CAAC,CAAC,EAAE,uEAAuE,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sCAAsC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6IAA6I,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sLAA4K,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,cAAc,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iHAAiH,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uPAAuP,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,oDAAoD,UAAU,eAAe,oBAAoB,6DAA6D,qBAAqB,OAAO,oBAAoB,OAAO,OAAO,OAAO,IAAI,sEAAsE,OAAO,8bAA8b,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,MAAM,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2NAA4M,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wCAAqDE,EAAEC,EAAE,CAAC,KAAK,6EAA6E,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,kLAAqLA,EAAEC,EAAE,CAAC,KAAK,6EAA6E,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,2BAAsB,CAAC,CAAC,CAAC,EAAE,8CAA2DA,EAAEC,EAAE,CAAC,KAAK,0FAA0F,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,8CAA8C,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0DAA0D,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,qBAAqB,OAAO,0BAA0B,QAAQ,sBAAsB,kBAAkB,0BAA0B,MAAM,EAAE,SAAS,CAAcA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAS,CAAcE,EAAE,KAAK,CAAC,SAAS,8DAA8D,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,CAAC,EAAE,uSAAuS,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAS,CAAcE,EAAE,KAAK,CAAC,SAAS,sDAAsD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,CAAC,EAAE,8NAAoN,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kLAA+LE,EAAE,KAAK,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAS,CAAcE,EAAE,KAAK,CAAC,SAAS,8BAA8B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,CAAC,EAAE,yWAAsU,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,cAAc,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yEAAyE,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+IAAkJE,EAAEC,EAAE,CAAC,KAAK,qDAAqD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,EAAE,oNAAoN,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yFAAyF,CAAC,CAAC,CAAC,CAAC,EAAeW,EAAwBb,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,oGAA4GE,EAAEC,EAAE,CAAC,KAAK,iEAAiE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,oDAA+C,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8JAA8J,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yPAAyP,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8EAA8E,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAEC,EAAE,CAAC,KAAK,4EAA4E,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,8BAA8B,CAAC,CAAC,CAAC,EAAE,6KAAwK,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oEAAiFE,EAAEC,EAAE,CAAC,KAAK,4EAA4E,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,uCAAuC,CAAC,CAAC,CAAC,EAAE,kDAAkD,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sVAA4U,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kMAA6L,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0JAAqJ,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0CAAgC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2JAAsJ,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wBAAwB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iFAAyFE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,wLAAmL,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yBAAyB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yFAAsGE,EAAEC,EAAE,CAAC,KAAK,+CAA+C,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,UAAU,CAAC,CAAC,CAAC,EAAE,gJAAgJ,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ySAAoS,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+RAAgR,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0BAA0B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAEC,EAAE,CAAC,KAAK,qEAAqE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,6HAAwH,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kXAAwW,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,YAAY,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oSAAoS,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,YAAY,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gQAA2P,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,mBAAmB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oMAAiNE,EAAEC,EAAE,CAAC,KAAK,sEAAsE,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,4GAA4G,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iBAAiB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0YAAgY,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yDAAyD,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6BAA6B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mBAAgCE,EAAEC,EAAE,CAAC,KAAK,wCAAwC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,EAAE,wIAAmI,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gOAA2N,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gLAA2K,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,QAAqBE,EAAEC,EAAE,CAAC,KAAK,yDAAyD,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,qHAAqH,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oDAAoD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+KAA4LE,EAAEC,EAAE,CAAC,KAAK,0DAA0D,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,0BAAqB,CAAC,CAAC,CAAC,EAAE,gGAA2F,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qHAA2G,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,8DAA8D,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uJAAoKE,EAAEC,EAAE,CAAC,KAAK,4EAA4E,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,mDAAmD,CAAC,CAAC,CAAC,EAAE,yKAAyK,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8MAAoM,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iBAAiB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mHAAyG,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mUAA8T,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4DAAuD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kIAAkI,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kSAA+SE,EAAEC,EAAE,CAAC,KAAK,0DAA0D,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,qEAAqE,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qFAAgF,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+CAA+C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8HAAyH,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+MAA+M,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4EAAyFE,EAAEC,EAAE,CAAC,KAAK,kCAAkC,aAAa,GAAG,aAAa,GAAG,SAAsBD,EAAE,IAAI,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,kCAAkC,CAAC,CAAC,CAAC,CAAC,CAAC,EACxp2IY,EAAqB,CAAC,QAAU,CAAC,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,SAAW,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,mBAAqB,CAAC,KAAO,UAAU,CAAC,CAAC",
  "names": ["richText", "u", "x", "p", "Link", "richText1", "richText2", "richText3", "richText4", "richText5", "richText6", "richText7", "richText8", "richText9", "richText10", "__FramerMetadata__"]
}