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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as i from\"react\";export const richText=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Creating a website for your business can be a daunting task, especially if you don\u2019t have any prior experience with web design or coding. Fortunately, there are now website builders that make the process easier and more accessible to everyone.\"}),/*#__PURE__*/e(\"p\",{children:\"Website builders provide an easy-to-use platform where web designers and amateurs alike can quickly create and customize their own web page with little to no technical knowledge required.\"}),/*#__PURE__*/e(\"p\",{children:\"With so many different options available, it can be challenging to know which tool is right for you and your business needs. In this blog post, we will discuss the benefits of using a website builder when creating your own site and helpful tips on choosing the best website builder for you.\"}),/*#__PURE__*/e(\"p\",{children:\"Using a website builder has many benefits for businesses looking to quickly create a professional-looking website. Website builders are generally user-friendly, allowing even those without coding knowledge to easily build and customize their sites. With drag-and-drop features and intuitive design, users can quickly create their own unique site, no technical experience required.\"}),/*#__PURE__*/e(\"h2\",{children:\"What is web design?\"}),/*#__PURE__*/e(\"p\",{children:\"Web designing is the process of putting and organizing content on websites that are accessible online. The design of websites consists of both aesthetic and functional components that determine the design and content of a website, including color fonts and graphics, shape the design of the website structure and the user experience.\"}),/*#__PURE__*/e(\"p\",{children:\"Website creation is now an integral part of creating an online presence today. This makes web designing more dynamic today. The website evolves continuously \u2013 including mobile apps and user interfaces \u2013 in line with the increasing needs of both site visitors and owners.\"}),/*#__PURE__*/e(\"img\",{alt:\"what is web design\",className:\"framer-image\",height:\"1632\",src:\"https://framerusercontent.com/images/uHYuHtKVaFWHuRyExymmloWtXE.jpg\",srcSet:\"https://framerusercontent.com/images/uHYuHtKVaFWHuRyExymmloWtXE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/uHYuHtKVaFWHuRyExymmloWtXE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/uHYuHtKVaFWHuRyExymmloWtXE.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/uHYuHtKVaFWHuRyExymmloWtXE.jpg?scale-down-to=4096 4096w,https://framerusercontent.com/images/uHYuHtKVaFWHuRyExymmloWtXE.jpg 4928w\",style:{aspectRatio:\"4928 / 3264\"},width:\"2464\"}),/*#__PURE__*/e(\"h2\",{children:\"What Makes a Good Website Builder for Graphic Designers\"}),/*#__PURE__*/e(\"p\",{children:\"A good website builder for graphic designers should offer a blend of features tailored to their unique needs. Here are some key factors to consider:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Complete Customization Capabilities\"}),\": Graphic designers need the freedom to create a website that truly reflects their personal style and brand. Look for a website builder that offers extensive customization options, allowing you to tweak every aspect of your site.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Drag-and-Drop Editor\"}),\": A user-friendly drag-and-drop editor is essential. This feature enables graphic designers to easily arrange and design their website without needing to write a single line of code.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Graphic Design Features\"}),\": Opt for a website builder that includes robust graphic design features. Tools for typography, color palettes, and image editing can help you create a visually stunning website that stands out.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"SEO Tools\"}),\": To ensure your website is easily found by search engines, choose a builder that offers built-in SEO tools. These tools can help you optimize your site for better visibility and higher rankings in search results.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"E-commerce Integration\"}),\": If you plan to sell your designs online, e-commerce integration is a must. Look for a website builder that supports online stores, making it easy to showcase and sell your work.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Analytics Tools\"}),\": Understanding how your website performs is crucial. A website builder with comprehensive analytics tools can provide insights into \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/making-sense-website-analytics\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"visitor behavior\"})}),\", helping you make data-driven decisions to enhance your online presence.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Common website builders\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to creating a website for your business, there are many different website builder tools available that can help you get the job done. From simple drag-and-drop platforms to more complex coding solutions, there is a wide range of options out there for businesses looking to create their own websites. A notable option is the graphic design website builder, which is specifically tailored for businesses and designers, offering a user-friendly interface, modern templates, and integrated marketing, SEO, and eCommerce tools.\"}),/*#__PURE__*/e(\"p\",{children:\"No matter what your level of experience or technical knowledge may be, chances are you\u2019ll find a suitable website builder tool that will suit your needs and budget. Whether you need something basic with limited features or an advanced platform with all the built-in tools you could imagine, there\u2019s sure to be something on the market that will fit the bill.\"}),/*#__PURE__*/e(\"h3\",{children:\"Here are some web builder tools to consider:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://wix.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Wix\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://squarespace.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Squarespace\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://weebly.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Weebly\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://godaddy.com/websites/website-builder\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"GoDaddy Website Builder\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"http://shopify.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Shopify\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"http://wordpress.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"WordPress.com\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://strikingly.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Strikingly\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://joomla.org/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Joomla! CMS\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://bigcommerce.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"BigCommerce\"})})})})]}),/*#__PURE__*/e(\"p\",{children:\"Many of these website builders offer the option to connect a custom domain, which is essential for branding and website ownership.\"}),/*#__PURE__*/e(\"h2\",{children:\"9 key considerations when choosing the best web page builder\"}),/*#__PURE__*/e(\"p\",{children:\"When choosing a website builder, there are several key considerations to keep in mind to ensure that you select the best option for your business. To get the creative juices flowing, here are some important factors to consider when selecting a website builder. The simplicity and speed of the website creation process are crucial for efficiently launching a mobile-friendly site.\"}),/*#__PURE__*/e(\"img\",{alt:\"how to choose website builder\",className:\"framer-image\",height:\"1518\",src:\"https://framerusercontent.com/images/yCcyXXnlSxsnynkfXT6uzTu1dY.jpg\",srcSet:\"https://framerusercontent.com/images/yCcyXXnlSxsnynkfXT6uzTu1dY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/yCcyXXnlSxsnynkfXT6uzTu1dY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/yCcyXXnlSxsnynkfXT6uzTu1dY.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/yCcyXXnlSxsnynkfXT6uzTu1dY.jpg 3850w\",style:{aspectRatio:\"3850 / 3036\"},width:\"1925\"}),/*#__PURE__*/e(\"h3\",{children:\"User-Friendliness\"}),/*#__PURE__*/e(\"p\",{children:\"Look for a builder that is easy to use and navigate, even if you don't have coding or web design experience. You need to be able to translate ideas into visual design elements with the tool's built-in features.\"}),/*#__PURE__*/e(\"h3\",{children:\"Price\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to selecting a website builder for your business, one of the key factors to consider is cost. Depending on the features and capabilities you need, some website builders may be more expensive than others.\"}),/*#__PURE__*/e(\"h3\",{children:\"Customization Options\"}),/*#__PURE__*/e(\"p\",{children:\"Check to see what type of customization options are available with each website builder before making your decision. A key element like a WYSIWYG editor function can turn help anyone get closer to creating a website design that looks like that of a professional designer.\"}),/*#__PURE__*/e(\"h3\",{children:\"Support/tutorials\"}),/*#__PURE__*/e(\"p\",{children:\"Ensure that the website builder has helpful support staff or tutorials available in case you're stuck on any part of the design process. Whether this is your first website, initial portfolio website or you're a professional website manager, you'll need help at some point.\"}),/*#__PURE__*/e(\"h3\",{children:\"Features & Functionality\"}),/*#__PURE__*/e(\"p\",{children:\"Make sure that all necessary features are included in the platform such as security measures, payment methods, etc., based on your individual needs for running an online business/organization/blog site effectively. For those focusing on e-commerce, ensure the platform supports creating, customizing, and managing an online store with features like payment options, user-friendly interfaces, and marketing tools necessary for effective sales.\"}),/*#__PURE__*/e(\"h3\",{children:\"Integrations & Add-Ons\"}),/*#__PURE__*/t(\"p\",{children:[\"See which third-party applications and plugins are compatible with each website builder so you can get the most out of it when customizing your site. This is a key element that separates the best website builders. And powerful integrations like a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-optimization-guide\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"conversion rate optimization\"})}),\" toolkit or SEO analyzer usually sit behind the best websites.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Analytics & Reporting Tools\"}),/*#__PURE__*/t(\"p\",{children:[\"Most website builders will provide some \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/form-analytics\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"form of analytics\"})}),\" tracking and reporting tools which will be useful for monitoring visitor numbers, conversion rates, engagement metrics, etc. And all the tools in the world won't help if they don't help you find important elements like broken elements or page speed issues.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Portability\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to web design portability, website builders can help businesses create pages that are accessible to site visitors on both desktop and mobile devices. This allows users to view and use their sites on the go, no matter where they are. For example, if a user needs to make changes or updates to their website while traveling, they can do so from their phone.\"}),/*#__PURE__*/e(\"h3\",{children:\"Search engine optimization\"}),/*#__PURE__*/e(\"p\",{children:\"Graphic designer website search engine optimization (SEO) is an important factor to consider when building a website. With the right SEO strategy, your site can be easily found by search engines and rank higher in organic search results, leading to more traffic and conversions.\"}),/*#__PURE__*/e(\"p\",{children:\"Fortunately, many design tools have incorporated SEO tools into their user interface that make it easier for businesses to optimize their sites for better visibility on search engines like Google or Bing. Two sites with the same user experience can have vastly different outcomes if one prioritizes SEO strategy and the other does not.\"}),/*#__PURE__*/e(\"h2\",{children:\"Key Principles for Graphic Designer Websites\"}),/*#__PURE__*/e(\"p\",{children:\"When creating a website, graphic designers should adhere to the following key principles to ensure a professional and effective online presence:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Simple and Intuitive Navigation\"}),\": Ensure your website is easy to navigate. Visitors should be able to find what they\u2019re looking for without any hassle, enhancing their overall experience.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visual Hierarchy\"}),\": Establish a clear visual hierarchy to guide visitors\u2019 attention. Use size, color, and placement to highlight important elements and create a cohesive visual flow.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Consistent Branding\"}),\": Maintain consistent branding throughout your website. This includes using a uniform color scheme, typography, and imagery that align with your brand identity, helping to build trust with your audience.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Responsive Design\"}),\": A responsive design is essential in today\u2019s multi-device world. Ensure your website looks and functions well on all devices, from desktops to smartphones, providing a seamless experience for all users.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Fast Loading Times\"}),\": Speed is crucial for user experience and search engine rankings. Optimize your website to load quickly, ensuring visitors don\u2019t leave out of frustration and search engines favor your site.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"The role of responsive web design\"}),/*#__PURE__*/e(\"p\",{children:\"To succeed online, having a website layout that is optimized for both desktop and mobile devices has become increasingly important. Responsive design is the practice of building in such a way that your site automatically adjusts to fit different screen sizes and resolutions, providing an optimal viewing experience for all website visitors.\"}),/*#__PURE__*/e(\"p\",{children:\"The benefits of responsive websites are numerous; not only does this approach make the user experience more enjoyable by ensuring users can access content easily regardless of their device type, but it also improves search engine rankings and overall brand perception among customers.\"}),/*#__PURE__*/e(\"img\",{alt:\"responsive web design cta buttons\",className:\"framer-image\",height:\"2000\",src:\"https://framerusercontent.com/images/8nPYhRhwxclwAgbaLJXkp1PBoM.jpg\",srcSet:\"https://framerusercontent.com/images/8nPYhRhwxclwAgbaLJXkp1PBoM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/8nPYhRhwxclwAgbaLJXkp1PBoM.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/8nPYhRhwxclwAgbaLJXkp1PBoM.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/8nPYhRhwxclwAgbaLJXkp1PBoM.jpg?scale-down-to=4096 4096w,https://framerusercontent.com/images/8nPYhRhwxclwAgbaLJXkp1PBoM.jpg 6000w\",style:{aspectRatio:\"6000 / 4000\"},width:\"3000\"}),/*#__PURE__*/e(\"p\",{children:\"The responsive web page design has quickly become the industry standard when it comes to creating modern websites as it provides a number of advantages over traditional static sites or those designed with other technologies like Flash or Java applets.\"}),/*#__PURE__*/e(\"p\",{children:\"Not only do responsive websites improve loading times on all types of devices, but their flexibility allows businesses to create one layout instead of multiple versions for different platforms which saves time, money and resources in the long run. Additionally, since these sites are built using HTML5 technology they tend to be much faster than non-responsive designs which helps boost\"}),/*#__PURE__*/e(\"h2\",{children:\"Common questions about building a website\"}),/*#__PURE__*/e(\"h3\",{children:\"Does my target audience impact how I build my own website?\"}),/*#__PURE__*/e(\"p\",{children:\"When considering your own website's goals, your target audience definitely impacts things. Key elements like messaging and even which design trends you use will be determined by who you're hoping converts. You wouldn't use the same layout or visual content for senior health insurance as you would for your portfolio website.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is a Content Management System and do I need one?\"}),/*#__PURE__*/e(\"p\",{children:\"A CMS allows you to manage all content related to your website in one place. The role of a content management system in your process depends on your type of website and which builder you use.\"}),/*#__PURE__*/t(\"p\",{children:[\"HubSpot is a great option if you're looking to tie together \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/email-marketing-funnel\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email marketing\"})}),\", your website and a customer relationship manager, CRM.\"]}),/*#__PURE__*/e(\"h3\",{children:\"How can I incorporate my visual brand identity in my own website?\"}),/*#__PURE__*/t(\"p\",{children:[\"Whether you draw inspiration from current design trends or lean on web pages with a consistent color scheme, taking just a few seconds to make sure you're consistent is vital. Oftentimes a site's performance isn't solely reliant on metrics seen in \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/google-analytics-the-good-the-bad-and-the-ugly\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google Analytics\"})}),\", but also on its look and feel\u2014the way its design elements come together in an intuitive user interface.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Where can I get free images for my website and social media posts?\"}),/*#__PURE__*/e(\"p\",{children:\"One of the best places to find free images for your website is through online libraries like Unsplash, Pexels, and Pixabay. These libraries offer royalty-free design elements that you can download, modify, and use on your website without having to worry about copyright issues. Many of these images are also created by professional photographers and graphic designers.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Choosing the right website builder is crucial for graphic designers who want to create a professional online presence. By considering the key factors mentioned above and keeping the key principles in mind, graphic designers can create a website that showcases their work and helps them attract new clients. A well-chosen website builder can provide the tools and flexibility needed to bring your creative vision to life, ensuring your online portfolio stands out in a competitive market.\"}),/*#__PURE__*/e(\"h3\",{children:\"Finding the Right Website Builder for Your Business\"}),/*#__PURE__*/e(\"p\",{children:\"With so many website builders on the market, it can be overwhelming to choose the right one for your business. Here are some tips to help you find the right website builder for your graphic design business:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Define Your Needs\"}),\": Start by clearly defining what you need from a website builder. Consider the features and functionalities that are most important for your business, such as customization options, e-commerce capabilities, and SEO tools.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Research and Compare\"}),\": Take the time to research and compare different website builders. Look at their features, pricing, and user reviews to find the one that best fits your needs.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Read Reviews\"}),\": User reviews can provide valuable insights into the strengths and weaknesses of different website builders. Look for reviews from other graphic designers to see which builders have worked well for them.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Try Before You Buy\"}),\": Many website builders offer free trials or demos. Take advantage of these to test out the platform and see if it meets your needs before committing.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Consider Scalability\"}),\": Think about the future growth of your business. Choose a website builder that can scale with your business and accommodate your evolving needs.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"By following these tips, you can find the right website builder for your graphic design business and create a professional online presence that helps you attract new clients and grow your business.\"})]});export const richText1=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"When you own an \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-ecommerce-mistakes\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"e-commerce store\"})}),\", the holiday season can make or break your yearly return. The season leads to an influx of\\xa0 people looking to buy new products in a short span of a couple of months. That said, carrying on with business as usual likely won't be enough to capitalize on this opportunity.\"]}),/*#__PURE__*/t(\"p\",{children:[\"According to\",/*#__PURE__*/e(o,{href:\"https://news.adobe.com/news/news-details/2022/Adobe-Forecasts-209.7-Billion-Holiday-Season-Online-U.S.-Cyber-Monday-to-Top-11-Billion/default.aspx\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" Adobe Analytics\"})}),\", consumers will spend $209.7 billion this holiday season. If you want a chunk of that cash, your site needs to be optimized for new customers unfamiliar with your store. If you're concerned that time is running out, don't fret. Focusing on \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"your product pages\"})}),\" with these quick fixes will make a meaningful impact on your visitor's experience and \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"increase your conversion rate\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Here are nine great examples of product pages from Lucky Orange customers, with elements you should utilize to optimize for holiday traffic.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Put customers at ease with clear shipping details.\"}),/*#__PURE__*/e(\"img\",{alt:\"clear shipping details ecommerce page\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/GgNQRoO2es0wZ265idC6HbM5q0E.png\",srcSet:\"https://framerusercontent.com/images/GgNQRoO2es0wZ265idC6HbM5q0E.png?scale-down-to=512 512w,https://framerusercontent.com/images/GgNQRoO2es0wZ265idC6HbM5q0E.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/GgNQRoO2es0wZ265idC6HbM5q0E.png 1920w\",style:{aspectRatio:\"1920 / 900\"},width:\"960\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://madaluxetime.com/collections/versace-watches/products/versace-v-vertical-bracelet-watch-ve3h00522\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Madaluxe Time\"})}),\"\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Is there anything worse than ordering a present online for someone, just for it to show up after the occasion you needed it for?\"}),/*#__PURE__*/t(\"p\",{children:[\"\\xa0In a survey by \",/*#__PURE__*/e(o,{href:\"https://www.pwc.com/gx/en/consumer-markets/consumer-insights-survey/2021/gcis-june-2021.pdf\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"PwC\"})}),', consumers named \"fast/reliable delivery\" as the most important feature of online shipping. This desire only increases during the holidays, when there is a clear date customers need their items by.\\xa0']}),/*#__PURE__*/t(\"p\",{children:[\"To compete with industry leaders like Amazon, known for their reliable shipping, e-commerce stores need to make their shipping information as easy to find as possible. Factor in new visitors unfamiliar with your site, and it becomes clear including shipping info on your \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/writing-ecommerce-product-descriptions\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product page\"})}),\" is a must.\"]}),/*#__PURE__*/e(\"p\",{children:\"Product pages have limited real estate, so adding a pull-down organizer like this example shows is a great way to include your shipping information while not overwhelming your visitor with an overload of text on their screens.\"}),/*#__PURE__*/e(\"p\",{children:\"Providing your customers with different shipping options early in their transactions will make them feel more comfortable by not blindsiding them with limited availability or fees on the checkout page. It will also make it easier for them to understand that they can pay to have their package sooner if they cut it close to the holidays.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"2. Help your customers feel confident in their purchases by letting them drop a hint.\"}),/*#__PURE__*/e(\"img\",{alt:\"drop a hint ecommerce tactic\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/jzz4BNCkGFu55IPF61e2mPM.png\",srcSet:\"https://framerusercontent.com/images/jzz4BNCkGFu55IPF61e2mPM.png?scale-down-to=512 512w,https://framerusercontent.com/images/jzz4BNCkGFu55IPF61e2mPM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/jzz4BNCkGFu55IPF61e2mPM.png 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://www.angelicdiamonds.com/drop-round-diamond-earrings-18k-white-gold-kirtling.html\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Angelic Diamonds\"})}),\"\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Imagine if you could take the guesswork out of \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/seasonal-marketing\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"holiday shopping\"})}),\"\u2026\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:'You wouldn\\'t have to face any looks of disappointment or make a sad trip to the post office to make a bunch of returns. Lucky Orange customer Angelic Diamonds helps solve this problem for consumers by including a \"drop a hint\" icon for visitors to tell a gift giver that this product is something they want without actually having to spell it out for them.\\xa0'}),/*#__PURE__*/e(\"p\",{children:\"This feature is well suited for a luxury business like theirs, where a higher-end price point can create more hesitation from the buyer. If they are 100% confident that the person they are buying a gift for really wants it, they will be significantly more likely to complete the transaction.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Shopify app\"}),/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/drop-a-hint-v2\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\" Drop a Hint 2.0\"})})}),/*#__PURE__*/e(\"strong\",{children:' creates the icon and pop-up for you. It allows you to \"drop a hint\" through email, SMS, and Whatsapp.'})]}),/*#__PURE__*/e(\"h2\",{children:\"3. Provide reassurance with a comprehensive return policy.\"}),/*#__PURE__*/e(\"img\",{alt:\"clear return policy product page\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/sqvA4ZVFsLdoPAT4kgzmGSSrCg.png\",srcSet:\"https://framerusercontent.com/images/sqvA4ZVFsLdoPAT4kgzmGSSrCg.png?scale-down-to=512 512w,https://framerusercontent.com/images/sqvA4ZVFsLdoPAT4kgzmGSSrCg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/sqvA4ZVFsLdoPAT4kgzmGSSrCg.png 1920w\",style:{aspectRatio:\"1920 / 900\"},width:\"960\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://splayshoes.com/collections/explore/products/explore-22-stone\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Splay Shoes\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Consumers are going to get it wrong sometimes. Even if they feel good about what they're gifting, they will still seek reassurance that they will have options if the gift isn't quite right. This is where returns come in.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Offering a return policy is important for two reasons.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Online shoppers, by nature, are skeptical.\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"If someone has never ordered something from your website before, they must believe what they buy is what they'll actually receive. In our first product page blog post, we note the importance of reviews for this very reason, but another way to build up that trust is to make it clear that if they aren't satisfied, they can get their money back. Consumers are more likely to believe a website is legitimate if it seems like the infrastructure exists to make a return and that the seller is confident enough in their product to offer reimbursement.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\\xa02. Gift-giving is tricky.\"})}),/*#__PURE__*/t(\"p\",{children:[\"If a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"return policy is evident on a product page\"})}),', it eliminates the risk of holiday shopping. In this example, everyone who visits this product page will see \"Free returns & Exchanges for US customers\" before they even click the call to action. Holiday shoppers will see that message and feel better about purchasing, knowing they will be covered if the receiver doesn\\'t like it or got the size wrong.\\xa0\\xa0']}),/*#__PURE__*/e(\"h2\",{children:\"4. Convert holiday traffic into long-term customers by offering discounts for subscribing.\"}),/*#__PURE__*/e(\"img\",{alt:\"subscription discount D2C coffee\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/hKavpotbGVeMbRyzXBGiqhF4ys.png\",srcSet:\"https://framerusercontent.com/images/hKavpotbGVeMbRyzXBGiqhF4ys.png?scale-down-to=512 512w,https://framerusercontent.com/images/hKavpotbGVeMbRyzXBGiqhF4ys.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/hKavpotbGVeMbRyzXBGiqhF4ys.png 1920w\",style:{aspectRatio:\"1920 / 900\"},width:\"960\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://lifeboostcoffee.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lifeboost Coffee\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Holiday shopping alone isn't enough to support most e-commerce businesses year-round. Capitalize on your expanded holiday audience by turning those new eyes into repeat customers. Life Boost coffee does that in this example, and you can, too, by creating \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/6-ways-improve-ecommerce-conversions-customer-engagement-discount-popups\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"special offers\"})}),\" for customers who buy a subscription or repeat purchases.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Who wouldn't want to save 17% just for buying more of something they want? Subscriptions are a great way to create repeat customers instantly. This works best for something like coffee that people buy consistently and can easily justify a recurring purchase.\"}),/*#__PURE__*/e(\"h2\",{children:\"5. Build peace of mind with detailed fit and measurement instructions.\"}),/*#__PURE__*/e(\"img\",{alt:\"swimco online fit and measurement standards\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/XnLxV67AkUqvoOBR0nQk6jtLCMg.png\",srcSet:\"https://framerusercontent.com/images/XnLxV67AkUqvoOBR0nQk6jtLCMg.png?scale-down-to=512 512w,https://framerusercontent.com/images/XnLxV67AkUqvoOBR0nQk6jtLCMg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/XnLxV67AkUqvoOBR0nQk6jtLCMg.png 1920w\",style:{aspectRatio:\"1920 / 900\"},width:\"960\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://swimco.com/collections/womens-uv-protection/products/paloma-beach-long-sleeve-zip-front-cover-up\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Swimco\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Let's be real, one of the worst parts about buying clothes from a new place is taking the chance that they might not fit. With online shopping, the stakes are higher because there's no opportunity to try it on ahead of time. Detailed fit charts and measurement guides are essential any time of year, especially during the holiday season when you'll have even more visitors unfamiliar with your brand.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Swimco provides comfort to first-time customers by including exact fit and measurement instructions on their \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product landing pages\"})}),\", so visitors know that whatever piece they buy will fit.\"]}),/*#__PURE__*/e(\"h2\",{children:\"6. Get more for less with bundling.\"}),/*#__PURE__*/e(\"img\",{alt:\"bundling ecommerce strategy \",className:\"framer-image\",height:\"388\",src:\"https://framerusercontent.com/images/24ez7LXZAgnPzSmY9wogNOQgqAc.png\",srcSet:\"https://framerusercontent.com/images/24ez7LXZAgnPzSmY9wogNOQgqAc.png 727w\",style:{aspectRatio:\"727 / 777\"},width:\"363\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://carfume.co.uk/collections/autumn-sale/products/blue-original-edition?variant=31678368546839\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Carfume\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Who doesn't love a good discount?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Creating special offers for buying more than one item together can be an effective way to cross-sell to your website visitors and increase your conversion rate.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Carfume reduces the cost of the items if purchased in a bundle, ensuring that customers buy at least three products at once. They let customers customize the scents and things they can bundle, giving them a choice to only purchase a scent that they like.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"During the holidays, customers need to buy a bunch of gifts and are looking to save money.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Giving them the ability to bundle products to save will provide you with a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-optimization-guide\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"higher conversion rate\"})}),\" and make them happier customers.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"7. Reduce holiday stress by offering gift wrap.\"}),/*#__PURE__*/e(\"img\",{alt:\"gift wrap offer\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/fhp3e8p9I9T45WfymWeBnSaE.png\",srcSet:\"https://framerusercontent.com/images/fhp3e8p9I9T45WfymWeBnSaE.png?scale-down-to=512 512w,https://framerusercontent.com/images/fhp3e8p9I9T45WfymWeBnSaE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/fhp3e8p9I9T45WfymWeBnSaE.png 1920w\",style:{aspectRatio:\"1920 / 900\"},width:\"960\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://www.furla.com/us/en/eshop/metropolis-remix-WB00931BX170910071998S.html\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Furla\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Holidays can be a stressful time for consumers. They have a million presents to buy, food to cook, family to host and on top of everything else, they also have to wrap every single gift they purchased. Delight your customers by offering to gift wrap their purchases so they can cross one more thing off their list.\"}),/*#__PURE__*/t(\"p\",{children:[\"Normally you'd expect to see the gift icon on a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/common-checkout-issues\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"checkout page\"})}),\", but Furla includes gift-wrapping options on their product pages to give website visitors the extra nudge to convert. They recognize the value gift wrapping provides to their customers and decided to include the message somewhere that every visitor will see, along with a picture of what the wrapping looks like.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"To add this option to your \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/shopify-store-speed\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"online store\"})}),\", you can use an app like \",/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/wrapin-gift-wrap?search_id=dfc1422d-58c7-4edf-88da-ca70045aeb97&surface_detail=gift+wrap&surface_inter_position=1&surface_intra_position=4&surface_type=search\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Wrapin\"})}),\" to display your gift wrap options and allow customers to personalize their purchases with a note. With this app, you can display the gift-wrapping information \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-pages-explained\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"on your product and checkout pages\"})}),\" to give website visitors the push they need to complete their transactions.\"]}),/*#__PURE__*/e(\"h2\",{children:\"8. Harness the power of social proof by mentioning the number of customers who have bought the same product.\"}),/*#__PURE__*/e(\"img\",{alt:\"highlighting number of customers who've bought a product\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/KrbnKVI5zFXFCRvPT66fuLAGE.png\",srcSet:\"https://framerusercontent.com/images/KrbnKVI5zFXFCRvPT66fuLAGE.png?scale-down-to=512 512w,https://framerusercontent.com/images/KrbnKVI5zFXFCRvPT66fuLAGE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/KrbnKVI5zFXFCRvPT66fuLAGE.png 1920w\",style:{aspectRatio:\"1920 / 900\"},width:\"960\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://trymagicbox.com/products/the-magic-box-v1\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The Magic Box\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Social proof refers to the idea that people look to those around them to determine how they should act. This applies to commerce, where customers are more likely to purchase if they believe other people are doing the same thing.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/session-recordings-ecommerce\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"e-commerce\"})}),\", where customers can't rely on physical signs to pick up on other people's behavior, consumers look for other signals that others have used and enjoyed the products they are considering. This is even more pressing during the holidays when you might have website visitors who are unfamiliar with your products and need extra reassurance.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"An easy but effective way to add social proof to your website is to mention the number of people who use your product on your product pages.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The Magic Box mentions that over 20,000 people use their product right above their call to action. This alerts website visitors that many people have used their products, and so should they.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:'If you were on the fence about making a purchase but saw that over 20,000 people have recently bought the same thing, it would make you feel like there\\'s less risk in clicking \"buy now.\"'}),/*#__PURE__*/e(\"h2\",{children:\"9. Create a free shipping minimum to increase conversions.\"}),/*#__PURE__*/e(\"img\",{alt:\"free shipping minimum cart amount\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/vFV2wU4z0Xin1zTRuikkKPL6zI.png\",srcSet:\"https://framerusercontent.com/images/vFV2wU4z0Xin1zTRuikkKPL6zI.png?scale-down-to=512 512w,https://framerusercontent.com/images/vFV2wU4z0Xin1zTRuikkKPL6zI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vFV2wU4z0Xin1zTRuikkKPL6zI.png 1920w\",style:{aspectRatio:\"1920 / 900\"},width:\"960\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"https://www.jamesoro.com/products/blue-tint-authentic-1\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"James Oro\"})}),\"\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Have you ever been online shopping for a specific item, added it to your cart, and saw that if you spent 20 more dollars, you could get free shipping? I bet you at least considered buying another item just to hit that minimum.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With the holidays right around the corner, shoppers want the most value possible. If you're already spending 135$ on a pair of sunglasses, would you rather pay for shipping out of pocket or use that money you were going to spend and buy another pair of sunglasses?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"By offering free shipping on orders over $200, Jame's Oro hopes buyers will purchase another item to meet that minimum.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, every store is different, and the shipping cost will vary depending on various factors. That said, if you sell higher-priced items and want to cross-sell, creating a free shipping incentive can effectively increase conversions.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Encountering a spike in traffic during the holidays will only increase conversions on your website if you're prepared.\"}),/*#__PURE__*/t(\"p\",{children:[\"Turn those new eyes into paying customers by \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/foolproof-form-optimization-process\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"optimizing\"})}),\" one of the most important parts of your site, product pages. Even if you only have time to make one of the suggested changes, investing time into website optimization can significantly impact your bottom line.\"]})]});export const richText2=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Let\u2019s say your business has been doing pretty well recently, and there\u2019s now an opportunity for you to grow. That\u2019s great! But growth comes with challenges, which include figuring out what to do with your website.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After all, you need a website capable of sustaining your growth. And to many businesses, that often means upgrading their content management system (CMS).\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Yes, there are plenty of options in the market. But each business has unique needs \u2014 what works for you may not work for others.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So, rather than pitting CMS software against each other, let\u2019s explore the key features to look out for when choosing a CMS to scale your business.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Scalability\"}),/*#__PURE__*/e(\"p\",{children:\"As a business owner, ask yourself: will your CMS grow at the same rate as your business?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Most businesses don\u2019t consider getting scalable content management software at the startup stage. And that\u2019s okay. Sometimes, all you need is an easy-to-use CMS that solves the immediate pain of creating a website for your business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Although useful at that time, a simple CMS solution doesn't cut it when you begin to scale. Once you reach critical usage capacity, it may break, hurting your growth trajectory.\"}),/*#__PURE__*/e(\"p\",{children:\"However, asking yourself the above question isn\u2019t enough. You should strive to understand your unique business needs to choose a scalable CMS that fits. Here are some factors to consider when choosing a CMS that can easily accommodate your growth:\"}),/*#__PURE__*/e(\"h3\",{children:\"Traffic and Usage\"}),/*#__PURE__*/e(\"p\",{children:\"Ensure your CMS can handle a sudden spike in traffic and website usage. You want a CMS that can sustain massive web traffic without slowing down.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Remember, most users are unforgiving with slow loading times. Anything longer than \",/*#__PURE__*/e(o,{href:\"https://www.websitebuilderexpert.com/building-websites/website-load-time-statistics/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"four seconds\"})}),\" and your visitors will leave \u2014 and probably never come back.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Complex Use Cases\"}),/*#__PURE__*/e(\"p\",{children:\"CMSs can be used as blogs, eCommerce platforms, and others. Opt for a CMS that offers a stack of services that support complex usage, web content management, automation, integrations, and multisite workflows.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It should also support different types of content and perform complex tasks like processing transactions, scheduling, and tracking customer accounts if needed.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Geographical Scalability\"}),/*#__PURE__*/e(\"p\",{children:\"Suppose your business grows beyond the borders of the U.S. Can visitors from foreign countries access your website? Is your user interface multilingual and accessible to new markets?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Beyond multilingual support, consider choosing a CMS that complies with Europe\u2019s GDPR and other regional data privacy laws.\"}),/*#__PURE__*/e(\"h3\",{children:\"Customer Support and Communities\"}),/*#__PURE__*/e(\"p\",{children:\"Many CMS platforms enjoy the backing of robust customer support and strong community forums. Having a spot where you can reliably find information is crucial when playing around with features or issues arise.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"122\",src:\"https://framerusercontent.com/images/1VIsDOHOVp9bmwCFQb2TgvoKJzo.png\",style:{aspectRatio:\"512 / 245\"},width:\"256\"}),/*#__PURE__*/e(\"h2\",{children:\"2. Security\"}),/*#__PURE__*/t(\"p\",{children:[\"A secure CMS should be a top priority for your business, especially in 2022. Over \",/*#__PURE__*/e(o,{href:\"https://www.securitymagazine.com/articles/97046-over-22-billion-records-exposed-in-2021\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"22 billion\"})}),\" customer records were exposed to attackers in the past year alone \u2014 and that\u2019s just the result of 4,145 publicly disclosed cybersecurity breaches.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"In this same period, the average data breach cost was as high as \",/*#__PURE__*/e(o,{href:\"https://newsroom.ibm.com/2022-07-27-IBM-Report-Consumers-Pay-the-Price-as-Data-Breach-Costs-Reach-All-Time-High\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$4.35 million\"})}),\" for all the surveyed businesses, according to a study by IBM.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You are responsible for safeguarding company data and records from malicious attacks and tying up any loose ends on your web pages. The goal? Reducing the risk of malicious brute-force attacks on your CMS, data theft, and ransomware attacks.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some security features a CMS must have to ensure your website stays impenetrable:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Ensure your CMS supports \",/*#__PURE__*/e(o,{href:\"https://www.hubspot.com/products/cms/malware-scanning\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"malware scanning\"})}),\". That\u2019ll help keep your business safe with automated threat detection.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use a Website Application Firewall (WAF) to monitor HTTP traffic and prevent application layer attacks such as SQL injections and cross-site scripting.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Select a CMS that supports \",/*#__PURE__*/e(o,{href:\"https://www.hubspot.com/products/cms/cdn\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content delivery networks\"})}),\" (CDNs) with servers around the globe. CDNs sit between your web servers and users, meaning most threats will be addressed before they reach your website. They also deliver your website content quickly.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use a CMS that supports frequent website backups to protect against data loss.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A CMS that has frequent core security and maintenance updates and support.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pick a CMS that enforces secure passwords for all website users. You may also use multiple-factor authentication and restrict backend user permissions.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use a CMS with plenty of secure and up-to-date plugins and extensions.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"3. Internal and External UX\"}),/*#__PURE__*/t(\"p\",{children:[\"Internally, bad UX cost Citibank as much as \",/*#__PURE__*/e(o,{href:\"https://www.cmswire.com/digital-experience/bad-ux-cost-citibank-500m-what-went-wrong/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"$500 million\"})}),\". Externally, website visitors are 88% less likely to return to a website after a bad experience.\"]}),/*#__PURE__*/e(\"p\",{children:\"No matter which side of the coin, a bad UX experience can make or break your business\u2019s profitability.\"}),/*#__PURE__*/e(\"img\",{alt:\"VEDBO product category page\",className:\"framer-image\",height:\"115\",src:\"https://framerusercontent.com/images/4UFTYunuM5bsxRjkeyqglwZRA.png\",style:{aspectRatio:\"512 / 231\"},width:\"256\"}),/*#__PURE__*/e(\"p\",{children:\"For better results:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Choose a CMS with an intuitive user interface. Attractive front-end design, high-quality theme templates, and multisite functionality can improve the quality of your traffic and conversions.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do you need a developer to maintain your CMS? If so, make sure the process is as simple as possible. Choose a CMS your developers can learn to use and manage with ease. That way, anyone with sufficient knowledge can make significant changes to the CMS UX without breaking your business website.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Opt for a CMS that comes with a user-friendly \",/*#__PURE__*/e(o,{href:\"https://www.hubspot.com/products/cms/drag-and-drop-website-builder\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"website builder\"})}),\" that uses drag-and-drop functionality to customize the appearance of your website. Sometimes, a WYSIWYG website builder may be the key to a successful UX strategy.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"4. Large Storage Space\"}),/*#__PURE__*/e(\"p\",{children:\"Do you host videos on your own server? Does your website support the upload of user-generated pieces of content? Do your customers stream media from your website?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you fall under any of these three categories, you need a CMS that can manage vast amounts of stored digital content.\"}),/*#__PURE__*/e(\"p\",{children:\"Suppose your user base expands. You need CMS software that can accommodate thousands of user accounts and data. Also, ensure your CMS can manage user files and documents systematically.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Large storage capacity can also be useful if you offer cloud storage services to customers and businesses.\"}),/*#__PURE__*/e(\"h2\",{children:\"5. SEO Capabilities\"}),/*#__PURE__*/t(\"p\",{children:[\"Besides security and scalability, search engine optimization (SEO) is another essential feature in a CMS. In other words, for your website to rank well on search engines across the internet, your CMS should have built-in \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/seo-and-cro-working-together\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SEO\"})}),\" tools and capabilities to help you \",/*#__PURE__*/e(o,{href:\"https://attrock.com/blog/how-to-improve-seo/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"improve SEO\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Here are some technical SEO features your CMS should have:\\xa0\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Robot.txt file, which allows search engines to index your website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"SSL certificates for enhancing security\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Mobile Optimization\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"XML Sitemap files\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"HTTPS support\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Page speed optimization, which includes minifying CSS and JavaScript files\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Standardized URL structure\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Content publishing tools\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Why is technical SEO so essential? Because without it, your content is invisible on search engines. It won\u2019t matter how well-researched or engaging your content is.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Also, choose a CMS that supports good on-page SEO. On-page SEO gives search engines and your audience a better understanding of your page. That way, search engines and end users can find your business on search engine results pages for relevant keywords.\"}),/*#__PURE__*/e(\"p\",{children:\"On-page SEO includes:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Heading tags (H1, H2, etc.)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"HTML tags\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Meta descriptions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Internal linking\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"URL naming\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Title tags\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Alternate text\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Visual assets\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"6. Analytics and Reporting\"}),/*#__PURE__*/e(\"p\",{children:\"If you choose a suitable CMS to grow your business, you\u2019ll have a dynamic tool that collects data on the behavior and actions of visitors to your website.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://so.ilitchbusiness.wayne.edu/blog/analyze-your-website-performance-with-hubspots-cms\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Analytics and reporting\"})}),\" can offer insightful reports on how well your business performs. This capability also helps you to identify new opportunities to improve your products, services, and marketing as you scale your business.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"There are plenty of metrics you can track with good CMS software. They include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Real-time traffic sources (paid vs. organic)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-mistakes\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Conversion rates\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Best performing products\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Most searched keywords\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Number of purchases\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Most popular products\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social media marketing metrics\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"7. Third-Party Integrations\"}),/*#__PURE__*/t(\"p\",{children:[\"There\u2019s no single CMS that comes fully loaded with features. However, excellent CMS options support third-party apps and \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/integrations\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"integrations\"})}),\" that can extend minor or major functionality. For example, you can add a proprietary firewall plugin to your website to enhance its security.\"]}),/*#__PURE__*/e(\"p\",{children:\"Third-party integrations and APIs allow you to add new tools and features to your existing CMS without needing a developer to build custom solutions. They cut the cost of production and help you save capital to scale other aspects of your business.\"}),/*#__PURE__*/e(\"p\",{children:\"You can also download and install plugins that support features such as:\\xa0\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Payment processors\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Customer Relationship Management (\",/*#__PURE__*/e(o,{href:\"https://so.ilitchbusiness.wayne.edu/blog/how-to-use-the-hubspot-crm-within-the-content-management-system-cms\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"CRM\"})}),\") software\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Google Analytics and Meta Pixel\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Funnel and landing \",/*#__PURE__*/e(o,{href:\"https://so.ilitchbusiness.wayne.edu/blog/lets-create-pages-in-the-hubspot-content-management-system-cms\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"page builders\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social media integration\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email marketing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Forms\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pages\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Themes\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Final Thoughts: Top 7 CMS Features To Scale Your Business\"}),/*#__PURE__*/e(\"p\",{children:\"Although there are always more features to look at, you can make a pretty solid decision about your next CMS by exploring the seven above. As your business breaks new ground, ensure your new CMS can keep up with your pace, no matter your choice.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If you want a tool that covers all of the above CMS features, check out \",/*#__PURE__*/e(o,{href:\"https://www.hubspot.com/products/cms-free\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"HubSpot\u2019s CMS Hub\"})}),\". From a fully integrated customer relationship management (CRM) platform to beautiful themes and excellent SEO, HubSpot has everything you need to scale your business to new heights.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"That includes support for multiple languages, integrations, customer support, and easy customization to fit all your needs. Try it out today.\\xa0\"})]});export const richText3=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Bringing your online business to a global audience can be daunting. Expanding into new markets opens your business up to a new customer base that might use your site differently. If you want to capitalize on these new website visitors and \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-optimization-guide\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"increase conversions\"})}),\", using website optimization tools like \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/session-recordings-ecommerce\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sessions\"})}),\" is necessary to learn and adapt to what these new visitors are looking for.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Quantitive data from sources like \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/google-analytics-the-good-the-bad-and-the-ugly\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google Analytics\"})}),\" can do a great job of telling you what is happening on your website but won\u2019t show why it's happening. That's where sessions come in; they can expose the more nuanced behavioral differences from one country to another and help you optimize for a global audience.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Cultural norms and preferences are the driving force behind consumer behavior and vary based on regions and countries. For example, consumer preferences in the United States differ from what consumers expect in France. To adapt to France's taste preferences and social expectations, McDonald's carries macaron pastries. Adjusting menus and branding to align with cultural norms is a crucial globalization strategy.\"}),/*#__PURE__*/e(\"img\",{alt:\"mcdonalds macarons \",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/w28X6PKQzSXudoSorItNNrFc2l8.png\",srcSet:\"https://framerusercontent.com/images/w28X6PKQzSXudoSorItNNrFc2l8.png?scale-down-to=512 512w,https://framerusercontent.com/images/w28X6PKQzSXudoSorItNNrFc2l8.png 607w\",style:{aspectRatio:\"607 / 600\"},width:\"303\"}),/*#__PURE__*/t(\"p\",{children:[\"Photo from \",/*#__PURE__*/e(o,{href:\"http://popsugar.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Popsugar.com\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This change in consumer behavior not only applies to the specific products for sale but also includes how consumers shop.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"China is emerging as a leader in e-commerce sales, with \",/*#__PURE__*/e(o,{href:\"https://www.insiderintelligence.com/content/global-ecommerce-share-breakdown\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"45.3% of retail sales\"})}),\" coming from online shopping. Compare that to Japan, where only 12.9% of total retail sales in 2022 were e-commerce sales, and it\u2019s clear how much of a difference there can be in consumer behavior from one country to another.\"]}),/*#__PURE__*/e(\"p\",{children:\"You might be thinking; I already know different people have different preferences; how does this apply to my store?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Understanding consumer behavior will inform your marketing and \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-optimization\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"optimization\"})}),\" strategy as you expand. If you do research,\\xa0 you might place less emphasis on expanding into markets where e-commerce sales are less likely or cultural norms are unfavorable to your product.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You wouldn\u2019t explore a new place without a map. The same is true of exploring new markets. To maximize potential conversions and position your e-commerce business for a global market, it is vital to research the consumer behavior of the countries you\u2019re expanding into.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to start researching your new global audience.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/market-research-methods\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Market research\"})}),\"doesn\u2019t have to be too comprehensive so long as you can gain a deeper understanding of your new audience. We recommend starting with a few quick Google searches to determine the demographics of your new market, shipping and currency options and what languages are spoken. Get a good feel for who you are targeting with your products and what logistical issues could get in your way.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"You could always stop there, but to set yourself up for success, going deeper could help you find ways to optimize your site even better. Performing competitive analysis and exploring their sites will help notice any similarities in \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"design\"})}),\" that might be based on customer behavior. It\u2019s also worth looking into the cultural norms of your new target audience and understanding their attitudes towards online shopping, advertisements and media in general.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ve done your research and expanded your business to a global market, you must finally be able to sit back and watch your business rake it in, right?\"}),/*#__PURE__*/e(\"p\",{children:\"Wrong.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You must ensure your website is optimized for this new audience to increase conversions. A CRO tool, like session recordings, will help your business grow and ensure that you aren\u2019t missing any pain points driving these new website visitors away.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What are session recordings?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://help-preview.luckyorange.com/article/338-how-to-use-session-recordings\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Session recordings\"})}),\" guide you through each visitor's experience on your site, allowing you to see each page they visit and how they choose to navigate. Essentially sessions are a view of that visitor's screen while on your site. You can see where their mouse goes, where they click, and what they see.\\xa0 With Lucky Orange sessions, you can apply filters and segment your audience based on a specific page or source type to find the insights you're looking for.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Depending on your website\u2019s audience size, watching sessions can sometimes be unproductive. Sessions work best when an event or segment of users has already been identified\u2014acting as a supporting function to an existing hypothesis.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Spending hours reviewing sessions might not provide valuable insights, but watching sessions of users who \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/fix-bounce-rates\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"bounce\"})}),\" from a specific page could prove fruitful.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"How to use sessions to optimize for a global audience.\"}),/*#__PURE__*/t(\"p\",{children:[\"As mentioned above, it is reasonable to expect your website visitor\u2019s behavior to vary depending on where they live. One of the easiest ways to see these differences is by filtering sessions by geographic location. Only watching sessions from users from a specific region or country will show you if your website is optimized for them or if you're missing out on potential \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/increase-conversions-surveys\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"conversions\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Using Lucky Orange, you can filter sessions by geographic location easily. Simply select what country you want to see, and you will be shown a list of visitors from that area.\\xa0\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"250\",src:\"https://framerusercontent.com/images/3mVJ194LkPjloO7jpcO0iZQpCc.gif\",srcSet:\"https://framerusercontent.com/images/3mVJ194LkPjloO7jpcO0iZQpCc.gif?scale-down-to=512 512w,https://framerusercontent.com/images/3mVJ194LkPjloO7jpcO0iZQpCc.gif 1000w\",style:{aspectRatio:\"1000 / 500\"},width:\"500\"}),/*#__PURE__*/e(\"h2\",{children:\"Where should you use sessions to optimize for a global audience in the checkout process?\"}),/*#__PURE__*/e(\"p\",{children:\"Using session recordings for customer research can be overwhelming if you don\u2019t know where to look. To start with, let's look at the most common areas you might witness problems for your website visitors.\"}),/*#__PURE__*/e(\"h3\",{children:\"Shipping\"}),/*#__PURE__*/t(\"p\",{children:[\"Consumers named \u201Cfast/reliable delivery\u201D as the most essential feature of online shopping, according to a \",/*#__PURE__*/e(o,{href:\"https://www.pwc.com/gx/en/consumer-markets/consumer-insights-survey/2021/gcis-june-2021.pdf\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"survey by PwC\"})}),\". If website visitors are unsure about your store\u2019s shipping options, they are less likely to convert.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"This is especially true for global e-commerce, when shipping can be inconsistent. When shipping to other countries, more factors need to be considered, like shipping carrier, timing and customs. To optimize your store for global \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/why-traffic-sources-matter-to-your-shopify-store\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"traffic\"})}),\", pay close attention to how visitors interact with your checkout page.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Imagine you\u2019re shopping online, and you find a product you need to have. After reading the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/writing-ecommerce-product-descriptions\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product description\"})}),\" and reviews on the product page, you add it to the cart and are ready to finalize your purchase. If you know that item is shipping from a different country, global visitors' last step is to check the shipping information. If you couldn\u2019t tell when that product you wanted would ship, it might give you second thoughts about purchasing.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"This scenario is also valid for domestic customers, but when you factor in those unique challenges of global e-commerce, this step is extra important. We recommend all global e-commerce stores use sessions to see if their shipping instructions are clear.\"}),/*#__PURE__*/e(\"p\",{children:\"Segment your audience.\"}),/*#__PURE__*/e(\"p\",{children:\"To pick the sessions you should study, segment your visitors by location and page visited. Choose a country you recently expanded your store to and look at customers who have spent time on your shipping page.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Identify disruptions in your visitor's behavior.\"}),/*#__PURE__*/t(\"p\",{children:[\"You should look for visitors that are clicking on shipping information or are scrolling around to try and get more information. Commonly, if a visitor goes back and forth between pages, you know they aren\u2019t finding what they\u2019re looking for. Through sessions, you can see if a visitor is going back and forth between a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product page\"})}),\" and a shipping page. When that happens, they are likely looking for shipping info, check the shipping page, don\u2019t see what they\u2019re looking for, go back to the product page and eventually get frustrated and bounce.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Watching these sessions will first tell you global customers aren\u2019t finding the shipping info they need and, secondly, what they are looking for based on the section of the page they are reading or where they are clicking.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Rage clicks are also a good indicator of missing information in your shipping section. Suppose visitors click on \u201Cexpedited shipping\u201D or \u201Cshipping restrictions vary.\u201D In that case, it\u2019s clear that consumers want to learn more about those terms and are expecting those phrases to link to another page with more details.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Also, check visitors who read your shipping information are completing their transactions. If they bounce after reading your shipping information, you know that you need to either add more information, make the shipping options to their country clear, or even change how you ship.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"To go even further, you can add a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/27-powerful-survey-questions\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"survey\"})}),\" to your shipping page, asking customers if they found what they were looking for.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Payment page\"}),/*#__PURE__*/e(\"p\",{children:\"Something else to look for when expanding your audience globally is how your visitors interact with your payment page. Once again, you can use sessions segmented by geographic location to see if you're missing out on conversions based on the payment options you offer.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a red flag if visitors make it through the conversion funnel just to bounce after viewing payment information.\"}),/*#__PURE__*/t(\"p\",{children:[\"Watch sessions to discover why the visitor didn\u2019t complete their purchase. Were they \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-faq-page\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"looking for more information\"})}),\" about payment options? That could mean you don\u2019t allow for the one they typically use.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Or maybe they saw the price of your product and were no longer interested. Then you know you have to include a better benefit proposition or appeal to these consumers differently. Separating these users by geographic location will help you see that maybe these consumers aren\u2019t randomly bouncing but have a similar barrier getting in the way of conversions.\"}),/*#__PURE__*/e(\"p\",{children:\"You should also use sessions to determine if your payment form is compatible with the countries you are expanding into.\"}),/*#__PURE__*/t(\"p\",{children:[\"You could unintentionally disrupt conversions if your payment/ shipping \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/3-steps-to-web-form-optimization\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"form\"})}),\" doesn\u2019t offer a drop-down menu for \u201Ccountry\u201D that changes the zip code box. Something as insignificant as the zip code entry box could get in the way of global visitors who might not have one.\"]}),/*#__PURE__*/e(\"h3\",{children:\"When it comes to sales, opening up your online store to a global audience can be game-changing.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"However, if you go in blind and aren\u2019t actively studying the behavior of these new website visitors, you could see a decline in your \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/smartbug-media-grows-client-conversion-rates-by-80-with-lucky-orange\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"conversion rate\"})}),\". Using session recordings to strategically zero in on the behavior of visitors in the checkout process will show you where to make improvements to meet the unique needs of your global audience head-on.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Of course, focusing on the checkout sections of your website just scratches the surface when it comes to session recordings. When choosing where to look to discover pain points in your global visitors\",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-consumer-journey-mapping\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" buying journey\"})}),\", think of the steps they take. How do visitors in different countries respond to your \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-pages-explained\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing pages\"})}),\"? Are they clicking on your product pages or looking for more information?\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Applying these global optimization strategies to other areas of your website will not only improve the experience of your visitors but will also \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"increase your conversion rate\"})}),\".\\xa0\"]})]});export const richText4=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"You could say that \",/*#__PURE__*/e(o,{href:\"https://www.smartbugmedia.com/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SmartBug Media\"})}),\"\u2122 knows a thing (or 400) about inbound marketing.\"]}),/*#__PURE__*/e(\"p\",{children:\"As a HubSpot Diamond Agency partner and the highest-rated inbound marketing agency in the world, SmartBug made a name for itself as the go-to Intelligent Inbound marketing agency, trusted by clients to drive real, measurable results.\"}),/*#__PURE__*/e(\"p\",{children:\"With clients ranging from B2B technology/service companies to senior living communities, SmartBug\u2019s team leverages its expertise and the latest technology to help clients achieve their goals.\"}),/*#__PURE__*/e(\"p\",{children:\"However, even with hundreds of five-star reviews left by clients on HubSpot, SmartBug knows the pressure is on to keep clients happy and results pouring in. Doing that isn\u2019t easy when outdated technology holds you back.\"}),/*#__PURE__*/e(\"h2\",{children:\"A data disadvantage\"}),/*#__PURE__*/e(\"p\",{children:\"Even though SmartBug and its clients turn to data to help drive their projects, the team sought to answer two major questions to make better conversion decisions:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What were visitors doing on clients\u2019 websites? It wasn\u2019t enough to know bounce rates or time on site; the team wanted to dive into details such as where visitors clicked (or not) and whether the content was unclear.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Put an end to the time spent managing data updates and reports: With static heatmaps, it took hours of extra work for the team to update reports each time a webpage was changed or added.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Juli Durante, SmartBug\u2019s marketing strategist and team leader, knew there had to be a better option.\"}),/*#__PURE__*/e(\"p\",{children:\"SmartBug looked for a solution that would:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Allow for on-the-fly changes and reporting\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Segment data for specific campaigns, personas, and visitors\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Analyze visitor paths, scrolling habits, and reading habits\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Track where visitors go once they land on a website\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Although other tools on the market could meet just a few of these qualifications, Lucky Orange provided the technology and accuracy that SmartBug and its clients needed. Not only did Lucky Orange automatically address all of SmartBug\u2019s needs, but it also added new features such as dynamic heatmaps, segmentation capabilities, a HubSpot integration, form analytics, and conversion funnels.\"}),/*#__PURE__*/t(\"p\",{children:[\"As Juli\u2019s team and SmartBug\u2019s clients quickly discovered, Lucky Orange\u2019s \",/*#__PURE__*/e(o,{href:{webPageId:\"YfTrwE66y\"},motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"heatmaps\"})}),\" could drive changes that would make serious impacts on their clients\u2019 bottom lines:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Updating a contact page led to 101% increase in submission rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Introducing related offers on thank you pages decreased an exit rate by 8%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Updating a media gallery design and adding a new conversion opportunity decreased bounce rates for a client by 11%\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"A game-changer\"}),/*#__PURE__*/e(\"p\",{children:\"Almost immediately, Lucky Orange became a favorite tool for Juli\u2019s team and clients alike.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWhen establishing new client relationships and building initial strategies, the reporting and insights we can gain with Lucky Orange is a game-changer,\u201D Juli said.\"}),/*#__PURE__*/e(\"h4\",{children:\"A deeper, interactive look into visitor behavior\"}),/*#__PURE__*/t(\"p\",{children:[\"Although the inbound methodology focuses on attracting more visitors, Lucky Orange could go further than other \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-tech-stack\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"CRO tools\"})}),\" to show exactly where visitors go on a website.\"]}),/*#__PURE__*/e(\"p\",{children:\"The team could answer questions like:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do they immediately click a login button, indicating most traffic is existing customers?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are they clicking on an above-the-fold call to action?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are visitors seeing the conversion opportunities we want them to click on?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"What are the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"top landing pages\"})}),\", and where do visitors go from there?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What links in the navigation were clicked most, and how can the client get people to those links/webpages easier?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are visitors clicking on elements that aren\u2019t linked?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How do people respond to images?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"With the answers in hand, Juli\u2019s team could build a comprehensive gap analysis to drive intelligent strategies that could produce qualitative and quantitative results.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWhen we watch recordings in Lucky Orange, we can see what people are reading more than once, what isn\u2019t clear, what they\u2019re clicking through to and, perhaps most importantly, what they\u2019re not clicking,\u201D Juli said. \u201CWe can easily identify if, for example, we\u2019re offering a related content piece that isn\u2019t as related to our visitors as we think it is and then create a new piece in its place.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"From a conversion standpoint, Juli explained:\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWe can see on website pages where people are just scrolling through and not finding what they\u2019re looking for, whether that\u2019s product- or service-specific information or a premium content offer to download for more educational background\u2014and [we can] add that in where it makes sense. If we look at scroll rates and see a big drop-off from one portion of the page to another, that\u2019s an indicator we either have a really strong call to action on the page (which is a good thing!) or we need to add some content or a call to action to get people where they need to be.\u201D\"}),/*#__PURE__*/e(\"h4\",{children:\"Less time spent updating and gathering heatmap data\"}),/*#__PURE__*/e(\"p\",{children:\"Although Lucky Orange provides actionable results through deeper insight into visitor behavior, Lucky Orange has also made a huge impact on how much time it takes for SmartBug to update analytics reporting and data.\"}),/*#__PURE__*/e(\"p\",{children:\"Using other heatmapping tools, Juli\u2019s team had to rerun heatmap experiments every time a webpage was created or updated. It took time to set up the new experiments and then wait\u2014as much as a month, in some cases\u2014just to see the results.\"}),/*#__PURE__*/e(\"p\",{children:\"With Lucky Orange\u2019s heatmap, new or updated websites were automatically available without any setup or time constraints. As a result, the SmartBug team saved several hours each month updating heatmap experiments and made it possible for changes to be made in real time.\"}),/*#__PURE__*/e(\"h2\",{children:\"The HubSpot advantage\"}),/*#__PURE__*/t(\"p\",{children:[\"Though SmartBug wasn\u2019t actively looking for a reporting tool that integrated with HubSpot, Lucky Orange\u2019s \",/*#__PURE__*/e(o,{href:\"https://www.hubspot.com/integrations/lucky-orange\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"HubSpot integration\"})}),\" easily became a client favorite.\"]}),/*#__PURE__*/e(\"p\",{children:\"When clients are introduced to Lucky Orange\u2019s HubSpot integration, it\u2019s not uncommon for the SmartBug team to hear, \u201COh, wow!\u201D or, \u201CWe can look at just the traffic from paid?!\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Needless to say, SmartBug loves to incorporate Lucky Orange\u2019s integration for those clients that use HubSpot.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201COn the back end, this integration gives us the opportunity to segment visitor tracking based on specific client needs and design very specific experiments and collect the right data,\u201D Juli said. \u201CFor example, we may want to look at a segment of contacts at an SQL lifecycle stage and see what actions they take from the homepage, and make improvements to move them to an opportunity stage more efficiently.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Clients especially love the Lucky Orange integration to look at contact-based visitor recordings to see what happened during a specific visit.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CThis depth of information is exceptionally helpful for marketers and reps,\u201D Juli said.\"}),/*#__PURE__*/e(\"h2\",{children:\"Results speak for themselves\"}),/*#__PURE__*/e(\"p\",{children:\"As the team loaded Lucky Orange on more client websites, the information gained from Lucky Orange\u2019s data produced results by:\"}),/*#__PURE__*/e(\"h4\",{children:\"1. Improving clients\u2019 user interface/user experience\"}),/*#__PURE__*/t(\"p\",{children:[\"To call tests conclusive, SmartBug looks for them to be statistically significant. Juli\u2019s team looks for a 95 percent confidence rate\",/*#__PURE__*/e(o,{href:\"https://neilpatel.com/ab-testing-calculator/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" determined by an A/B test calculator\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Juli said, \u201CWe\u2019re not afraid to test the big things\u2014you can tweak tiny things like button colors for weeks on end, but sometimes you have a much bigger hypothesis than a color or form location. Sometimes, you may need to see if radically changing an entire page layout will result in radically improved results. If you do that brick by brick, it might take a year to get to that radically different page. Who has that kind of time?\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Whether it\u2019s for a tweak or a major redesign, Lucky Orange is there to drive the update process and validate the results.\"}),/*#__PURE__*/e(\"p\",{children:\"For one of SmartBug\u2019s clients, Juli and her team looked at a person\u2019s journey from homepage to an individual location page. For most localized businesses, such as this particular client, most sales qualified leads (SQL) happen on an individual location page, rather than a corporate website.\"}),/*#__PURE__*/e(\"p\",{children:\"People visiting the client\u2019s website had to make four clicks to make it to a localized community page. SmartBug found that most of the traffic dropped off after just a few clicks and analyzed the visitors\u2019 paths using the following Lucky Orange technologies:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:{webPageId:\"TLEii00jI\"},motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Session recordings\"})}),\" to watch how real users journeyed through the website and interacted with on-page elements\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Click heatmaps to identify if people were clicking where the client and SmartBug team thought they should be clicking and where they clicked instead\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Scroll heatmaps to see if the client\u2019s key call to action was even being seen or if most people weren\u2019t scrolling far enough on the page to see it\"})})]}),/*#__PURE__*/e(\"p\",{children:\"After watching and analyzing the results, Juli\u2019s team recommended a new path that removed the second step of the navigation process. As a result, the client saw 82 percent more sessions ending up on the community page where they had the greatest likelihood of becoming SQLs.\"}),/*#__PURE__*/e(\"p\",{children:\"This client\u2019s success wasn\u2019t an anomaly. With Lucky Orange technology and SmartBug\u2019s expertise, Juli\u2019s team regularly sees an 80 percent or more lift in conversion rates with conclusive tests.\"}),/*#__PURE__*/e(\"h4\",{children:\"2. Empowering clients to love data\"}),/*#__PURE__*/e(\"p\",{children:\"SmartBug\u2019s clients are no strangers to traditional analytics, but Lucky Orange is a different world of data.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CMost clients like to geek out with us over their website user data, which is something they haven\u2019t seen much of before. It\u2019s exciting to see them get excited about this information,\u201D Juli explained.\"}),/*#__PURE__*/e(\"p\",{children:\"Especially when it comes to the Lucky Orange HubSpot integration, it\u2019s not unusual for a visitor to say things like, \u201COh wow!\u201D \u201CThis is so cool!\u201D and, \u201CWe can look at just the traffic from paid advertising?\u201D\"}),/*#__PURE__*/e(\"h4\",{children:\"3. Making smarter decisions\"}),/*#__PURE__*/e(\"p\",{children:\"For SmartBug, life without Lucky Orange was frustrating.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CBefore Lucky Orange, we spent a lot of time cobbling together the \u2018story\u2019 of web visitors for a client,\u201D Juli said. \u201CWe may have a static heatmap, [but] we weren\u2019t able to see if a hot spot was a CTA button or a menu dropdown. It was clunky\u2014we created a new heatmap for every page, every experiment, every time.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Lucky Orange helped SmartBug make a huge difference.\"}),/*#__PURE__*/e(\"p\",{children:\"Juli added, \u201CWith Lucky Orange, we\u2019re able to create dynamic heatmaps that help us get much more specific when we design experiments, which increases our chances of positive outcomes that improve conversion rates through the visitor funnel.\u201D\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"It took SmartBug just a few days to realize Lucky Orange was the perfect addition to its tech stack.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CI find time and time again that the more Lucky Orange features I share with clients and team members, the more excited everyone is about what we can see\u2014and what we can do with that information,\u201D Juli explained.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CParticularly when we are viewing visitor information via the Lucky Orange/HubSpot integration, I see so many \u2018aha moments\u2019 that lead to actionable tests and improved results. \u2026 Having used several different visitor tracking solutions, I\u2019m confident that my team is armed with the best data and overall experience today.\u201D\"})]});export const richText5=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Building a user-friendly and accessible website is key to optimizing your e-commerce shop and improving your business\u2019s online performance. A good website is powerful. There\u2019s no point in having a great \",/*#__PURE__*/e(o,{href:\"https://www.brightpearl.com/blog/a-deep-dive-into-ecommerce-marketing-automation\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"ecommerce marketing platform\"})}),\" if your website is a let-down.\"]}),/*#__PURE__*/t(\"p\",{children:[\"A user-friendly website can lead to \",/*#__PURE__*/e(o,{href:\"https://www.clicdata.com/blog/remarketing-strategies-improving-conversions/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"increased conversion rates\"})}),\", longer website visits and much more. Usability testing enables you to embrace all these benefits when it comes to your brand. Here\u2019s how.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What is e-commerce website usability testing?\"}),/*#__PURE__*/e(\"p\",{children:\"Usability testing is the process of understanding and analyzing the experience of your website users. Usability test strategies help to assess the website design\u2019s functionality, accessibility and user-friendliness.\"}),/*#__PURE__*/e(\"p\",{children:\"Essentially, the goal of usability testing is to see if your website visitors have a good experience and to identify any areas of your web design that could benefit from improvement.\"}),/*#__PURE__*/e(\"h2\",{children:\"What is e-commerce website usability?\"}),/*#__PURE__*/e(\"p\",{children:\"You can call your website usable if the testing proves it\u2019s intuitive to user needs and easy to navigate and use. When defining your site\u2019s usability, ask yourself the following questions:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is it simple for users to navigate and do basic things the first time they use the website? This includes observing the functionality of elements like font, text, clear links, working buttons and easily identifiable search options.\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When users have learned how the design works, does it take them long to complete tasks?\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is the design satisfying and agreeable to use?\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is it easy for users to remember the functionality of the website even after they haven\u2019t used it for a while?\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do users make many errors while using the website? If so, how many and which are most common?\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Is the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-to-choose-website-builder\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"website design\"})}),\" functional? Does it achieve its purpose (do what it\u2019s meant to)?\"]})})}),/*#__PURE__*/e(\"p\",{children:\"Answering these questions can help you identify the areas where your website\u2019s usability may be lacking. It also points to some standard elements you should consider when conducting usability testing.\"}),/*#__PURE__*/e(\"h2\",{children:\"Website elements to evaluate with e-commerce website usability testing\"}),/*#__PURE__*/e(\"h3\",{children:\"Homepage\"}),/*#__PURE__*/e(\"p\",{children:\"When trying to make a good first impression, your homepage matters. It needs to make it easy for users to find what they\u2019re looking for, with clear CTAs, nudges to different products and clearly defined navigation to your other web pages.\"}),/*#__PURE__*/e(\"h3\",{children:\"Navigation\"}),/*#__PURE__*/t(\"p\",{children:[\"As mentioned above, one thing to consider on your homepage is the visibility, clarity and structure of your navigation menus. Your navigation must make it easy for visitors to find what they want. It must also serve a strategic purpose, making \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"navigation to products and purchases possible with minimum effort\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Font & text\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s nothing more frustrating than an illegible font, and nothing more overwhelming than a barrage of written information. Avoid funky and illegible font colors and styles, and find a comfortable font size. Typography matters. Also, be conscious of the amount of text you clump together. Try not to use clunky paragraphs, only snappy two-liners.\"}),/*#__PURE__*/e(\"h3\",{children:\"Product page visibility\"}),/*#__PURE__*/t(\"p\",{children:[\"At the end of the day, you want your visitors to buy something, so make sure your product is easily accessible. This begins on the homepage where you should display some \",/*#__PURE__*/e(o,{href:\"https://blog.luckyorange.com/2021/02/19/product-page-engagement/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"popular product options\"})}),\" and any product specials you\u2019re running (with clickable links, of course).\"]}),/*#__PURE__*/t(\"p\",{children:[\"Your navigation menu should point to clear and categorized product pages. For example, if you sell \",/*#__PURE__*/e(o,{href:\"https://www.learnworlds.com/sell-digital-downloads/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"digital downloads\"})}),\", you can categorize them according to download formats or themes.\"]}),/*#__PURE__*/t(\"p\",{children:[\"On this page, select font choices that distinguish different elements like the brand name, product type, price and \",/*#__PURE__*/e(o,{href:\"https://www.spscommerce.com/blog/inventory-management-metrics/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"inventory availability\"})}),\". The aim is to make product information easy to pick up for the user.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Call to actions (CTAs)\"}),/*#__PURE__*/t(\"p\",{children:[\"Over \",/*#__PURE__*/e(o,{href:\"https://www.leadpages.com/blog/ux-statistics/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"70% of small businesses don't have a call to action button\"})}),\" on their website. CTAs point customers in the direction of your goods, often giving them the nudge they need to take the next step. This could come in the form of a large clickable product sale image on your homepage or be links in your blog articles or reviews. You can also use CTA buttons like \u2018Add to cart\u2019, \u2018Buy now\u2019, and so on. CTA optimization is important for website performance and \",/*#__PURE__*/e(o,{href:\"https://www.brightpearl.com/blog/9-ways-you-can-optimize-your-retail-operations\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"retail operations\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Content & graphic design\"}),/*#__PURE__*/e(\"p\",{children:\"Knowing how much text to offer your viewer also has to do with getting the right balance between graphic and visual content, like images, videos, etc. Your design needs to prioritize two things - product visibility and site usability.\"}),/*#__PURE__*/e(\"h3\",{children:\"Loading speed\"}),/*#__PURE__*/t(\"p\",{children:[\"Nothing will cause customers to run to your competitors faster than slow-loading web pages. Users want sites that are speedy and responsive to their demands. Remember, modern-day shopping and e-commerce centers around customer convenience. \",/*#__PURE__*/e(o,{href:\"https://www.brightpearl.com/blog/why-choose-shopify-for-your-ecommerce-store\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Why use Shopify\"})}),\" if you have to wait ages for website content to load?\"]}),/*#__PURE__*/t(\"p\",{children:[\"Plus, while using \",/*#__PURE__*/e(o,{href:\"https://accelerateagency.ai/seo-agency-services\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"professional SEO services\"})}),\" might help, having a slow-loading website is one of the factors Google considers when collating the best results for their search engine. So, don't forget that \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/seo-and-cro-working-together\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SEO strategy\"})}),\" is always tied to your conversion rate optimization results.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why is e-commerce website usability testing important?\"}),/*#__PURE__*/t(\"p\",{children:[\"For most \",/*#__PURE__*/e(o,{href:\"https://www.smallbizdaily.com/8-lead-generation-mistakes-every-e-commerce-startup-should-avoid/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"e-commerce startups\"})}),\", websites are important digital touchpoints in the customers\u2019 shopping journey. Customers analyze and judge sites as part of rating their experience with a company.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/blog/tabid/6307/bid/14953/what-do-76-of-consumers-want-from-your-website-new-data.aspx\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"A HubSpot survey\"})}),\" illustrated that what consumers want is usability. 76% said the most important element of a website was that it made it simple for them to find what they were looking for. Only 10% said the website design needed to be visually appealing.\"]}),/*#__PURE__*/t(\"p\",{children:[\"This leads us directly to the need for testing. With no usability testing, businesses cannot work to improve the areas that customers find inaccessible and/or difficult. Bad usability can affect conversions and deter prospective buyers. Implementing usability testing can thus improve customer satisfaction, retention, sales, \",/*#__PURE__*/e(o,{href:\"https://mailshake.com/blog/sales-engagement/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales engagement\"})}),\" and churn rates.\"]}),/*#__PURE__*/e(\"p\",{children:\"Your business\u2019 positive performance and the customer experience you offer therefore depend on the usability of your website, which testing helps you to improve.\"}),/*#__PURE__*/e(\"h2\",{children:\"8 strategies for comprehensive e-commerce website usability testing\"}),/*#__PURE__*/e(\"p\",{children:\"There are many different techniques you can use for your website usability testing. While some of the ones listed below don\u2019t exactly qualify as types, they are tools you can use to create a more usable and functional site.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Paper prototyping\"}),/*#__PURE__*/e(\"p\",{children:\"In the development phase of the website, you can create paper models or prototypes that give you the general feel of the website design. However, this is only an initial overview to give you an idea of the site\u2019s theoretical usability.\"}),/*#__PURE__*/t(\"p\",{children:[\"What it cannot do is show you the website response from an operating e-commerce platform. Think of it like how many early-stage online stores manage their fulfillment on paper or by spreadsheet. It\u2019s fine as a starting point, but eventually they need more comprehensives tools and processes like \",/*#__PURE__*/e(o,{href:\"https://www.brightpearl.com/ecommerce-marketplaces/shopify-order-fulfillment\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Shopify Amazon fulfillment\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. A/B tests\"}),/*#__PURE__*/e(\"p\",{children:\"A/B testing is a process that allows you to observe the usability of different versions of a web page or site. It\u2019s useful in telling you which web design works better. You get to compare the user experience between variations.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Surveys\"}),/*#__PURE__*/t(\"p\",{children:[\"All businesses know the benefit of conducting \",/*#__PURE__*/e(o,{href:{webPageId:\"excMgAPEU\"},motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"a good survey or poll\"})}),\" as a form of customer feedback. You can do the same for your usability testing.\"]}),/*#__PURE__*/e(\"p\",{children:\"Utilize surveys to acquire direct feedback on your website design and the experience of prospective customers and other visitors. A great way to implement this is to place a pop-up or use a chatbot on your website asking for user input.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Focus groups\"}),/*#__PURE__*/e(\"p\",{children:\"For your usability testing, you can gather a focus group and facilitate a discussion about users\u2019 experience of the site. This can prompt individuals to be more honest and detailed than they might be in a survey.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Click tracking\"}),/*#__PURE__*/t(\"p\",{children:[\"Click tracking or \",/*#__PURE__*/e(o,{href:{webPageId:\"YfTrwE66y\"},motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"heatmaps\"})}),\" track the movement of the mouse on the screen. The heat maps spotlight the places on the screen that picked up the most mouse activity, informing you of user navigation habits.\"]}),/*#__PURE__*/e(\"h3\",{children:\"6. Eye-tracking\"}),/*#__PURE__*/e(\"p\",{children:\"You can use expert software to track the movement of a user\u2019s eyes, monitoring how their gaze travels over or through your website. This technique gives you important insight into which elements of your site pull a user\u2019s attention and how they navigate through the site.\"}),/*#__PURE__*/e(\"p\",{children:\"Thus, it points to how effectively (or not) you use your call-to-actions (CTAs), font, button placement and other elements to lead your visitors to where you want them to go on the website.\"}),/*#__PURE__*/e(\"h3\",{children:\"7. 5-second usability test\"}),/*#__PURE__*/e(\"p\",{children:\"Unless they deem it useful, first-time website visitors are likely to spend a very brief period (a few seconds maximum) on your platform before they leave. This is where using the five-second usability test is useful.\"}),/*#__PURE__*/e(\"p\",{children:\"The test reveals the website to users for just five seconds and then they have to answer questions based on what they recall from the reveal. This feedback highlights what elements users take note of first and what they think about your web design and functionality in those determinant few seconds.\"}),/*#__PURE__*/e(\"h3\",{children:\"8. User acceptance testing\"}),/*#__PURE__*/e(\"p\",{children:\"This is usually done at the end of software development, as a quality assurance technical test to see if software functions accurately.\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, the technical accuracy of your site and design has a direct effect on whether the user experience will be satisfactory too.\"}),/*#__PURE__*/e(\"h2\",{children:\"Final Thoughts\"}),/*#__PURE__*/e(\"p\",{children:\"Websites form an important part of your customer\u2019s shopping experience. A fussy link, a slow-loading webpage or a site that just doesn\u2019t make for easy shopping can turn a potential customer off just like that.\"}),/*#__PURE__*/e(\"p\",{children:\"Make the best of your business\u2019s digital storefront and homepage through usability testing. That way, you can get customers all the way to the checkout, make sure they convert, and boost your bottom line!\"})]});export const richText6=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Owning an \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-ecommerce-mistakes\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"e-commerce business\"})}),\" can be nerve-wracking, especially when you\u2019re considering expanding your store to carry new products. Miscalculating what your audience wants can cost you considerably and derail everything from your ad spend to lower conversions.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Luckily there\u2019s a way to cut around all that unnecessary stress and get to the heart of what your customers want.\"}),/*#__PURE__*/e(\"h2\",{children:\"Product surveys\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"A common e-commerce myth is that you should only use \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/your-quick-start-guide-to-polls\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"surveys for feedback\"})}),\" and in-the-moment opinions about how visitors feel towards the products your store sells. Although feedback on existing products is essential, surveys can also take on the role of new product research.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"With surveys, you can get direct feedback from the most relevant people to your store, helping you avoid the mistake of launching a new product that your audience doesn\u2019t want or need.\"}),/*#__PURE__*/t(\"p\",{children:[\"Using \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/increase-conversions-surveys\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"surveys for product feedback and research\"})}),\" will give you a much deeper understanding of your customers and how you can improve your site.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"What is a product feedback survey?\"}),/*#__PURE__*/e(\"p\",{children:\"A product feedback survey focuses on the current products a website sells and measures overall satisfaction. These surveys discover how customers feel about the existing products a website sells. These surveys can look like a thumbs up or down icon on a product page or a rating score for the user's experience directly after purchasing.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What is a product research survey?\"}),/*#__PURE__*/t(\"p\",{children:[\"Product research surveys discover what\u2019s missing in a website\u2019s current offerings or what could be improved upon. These \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/27-powerful-survey-questions\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"questions\"})}),\" are typically more open-ended, allowing visitors to express what they want to see you sell or change in the future.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The main difference is that product research surveys focus on market research to determine the direction a business should grow in instead of commenting on the current offerings.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"different types of surveys and results\",className:\"framer-image\",height:\"384\",src:\"https://framerusercontent.com/images/CrOcb6DihDZSgQsjGbYCb6hwTc.png\",srcSet:\"https://framerusercontent.com/images/CrOcb6DihDZSgQsjGbYCb6hwTc.png?scale-down-to=512 512w,https://framerusercontent.com/images/CrOcb6DihDZSgQsjGbYCb6hwTc.png 1024w\",style:{aspectRatio:\"1024 / 768\"},width:\"512\"}),/*#__PURE__*/t(\"p\",{children:[\"Businesses of all sizes should use both surveys to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/6-tips-optimizing-ecommerce-checkout-page\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"optimize their online store\"})}),\" and learn what their audience wants from them moving forward.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"What type of questions should you ask?\"}),/*#__PURE__*/t(\"p\",{children:[\"For a product feedback survey, quick \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/customer-feedback-conversion-rate-optimization\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"multiple-choice questions\"})}),\" give you the highest chance of getting responses and provide you with enough information to understand your website visitors' opinions.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"If the goal is to find out if customers like your products, a thumbs-up or down survey is an efficient way to get a consensus.\"}),/*#__PURE__*/e(\"h3\",{children:\"Examples of product feedback questions:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How likely are you to recommend this product to someone else?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How would you rate this product?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How is your experience with this product?\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"If answers are positive, you know the product is a good fit for your market and may want to \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/kindo-toys-facebook-ads\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"invest in PPC or Facebook ads\"})}),\" to expand your reach. If answers are negative, you know to promote the product less, discontinue it, or adjust your product pages to represent your offering better.\"]}),/*#__PURE__*/e(\"p\",{children:\"A product research survey's questions and overall format will be different because it measures other things. Because you are researching what your store might be missing, you likely don\u2019t know what respondents will say. Using a multiple-choice question, in this case, wouldn\u2019t provide suitable options, at least initially.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Therefore, for your initial survey, using open-ended questions is recommended to understand what you\u2019re missing.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Examples of product research questions:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is a product you would like to see in our store\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What improvements would you like to see in inventory\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How can we improve our current selection of products\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"These questions get customers to elaborate on why they feel the way they do. They aren\u2019t centered on the store's current state and instead focus on \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/cro-resource-library\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"discovering the needs of your customers\"})}),\" that you aren\u2019t currently meeting.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Be wary of adding suggested responses in your survey as this can greatly skew your results. However, if you\u2019re struggling to get responses (these questions are harder to answer), consider incentivizing responses or providing guiding words or ideas in the survey process.\"}),/*#__PURE__*/e(\"p\",{children:\"Through these questions and similar ones, you will recognize areas for your store to grow, identify new markets and find ways to differentiate yourself.\"}),/*#__PURE__*/e(\"p\",{children:\"Now that you know what types of surveys to use and what questions you should be asking, it is vital to identify where to put them.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Survey location and audience\"}),/*#__PURE__*/t(\"p\",{children:[\"For product feedback survey questions, you\u2019ll want to place them somewhere that gets a good amount of traffic. We recommend placing them on a \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/9-e-commerce-product-page-best-practices-with-examples\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product page\"})}),\" or checkout page. Somewhere that's easily accessible and targets customers of the product you\u2019re hoping to gain insight about.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"You might be wondering if the goal is to get responses, shouldn\u2019t these surveys be placed on a \"}),/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/landing-page-design\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"landing or home page\"})})}),/*#__PURE__*/e(\"strong\",{children:\"?\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Even though they might get the most traffic, those visitors are higher up in the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-funnel-best-practices\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"conversion funnel\"})}),\", and surveys could distract them from converting.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"For product research surveys, you will want to target consumers who are familiar with your store and have interacted with your products in the past. Targeting them after completing a purchase on your site or through an \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/email-marketing-funnel\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email list\"})}),\" is an excellent way to target the audience you want.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Open-ended surveys take more time for consumers to fill out, so it is crucial to catch them at the end of the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-consumer-journey-mapping\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"buying journey\"})}),\" to not take away from any conversions.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you plan to use an email list or something similar for your product research survey, it can be worthwhile to include \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-to-build-referral-program-for-ecommerce\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"incentives \"})}),\"for taking the time to respond. Whether that\u2019s a gift card or a promo code for 10% off their next purchase, incentives will increase your response rate and lead to a higher chance of getting meaningful results.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Segment your survey audience for better data.\"}),/*#__PURE__*/t(\"p\",{children:[\"Some survey tools, like Lucky Orange, allow you to \",/*#__PURE__*/e(o,{href:\"https://help-preview.luckyorange.com/article/358-how-to-set-up-and-use-segments\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"segment\"})}),\" what parts of your audience see a survey. If you are hoping to gain insight based on respondents who have used a particular product or are coming from a specific source, you can create a survey only they see.\\xa0\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"For example, let\u2019s say you want to understand if your Facebook ad is effective at representing your product. One way to do this is by creating a segmented product feedback survey. With Lucky Orange, you can select the source or page a website visitor came from or reached. In this case, it would make sense to create a survey question asking visitors who came from a Facebook ad to the \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-create-stunning-sales-pages\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product page\"})}),\" if this product is what they were looking for.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"For product research surveys, it can be beneficial to segment your survey audience by how many times they\u2019ve visited your site or by which pages they are on.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you are thinking about adding a new product to your store, you could first create a segmented survey targeting repeat \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/visitor-profiles\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"website visitors\"})}),\" who visit a similar product page. You could then ask this segment if they would want your store to carry that new product or if there's a product they would like you to carry.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ve conducted your surveys. Now what?\"}),/*#__PURE__*/e(\"h2\",{children:\"What to do with the data you collected\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/avoid-the-data-tsunami-your-guide-to-actionable-insights\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Gathering data\"})}),\" is only one step of the survey process. You must interpret the survey responses properly to get the most out of your results.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"We broke this next process into three steps; organize, visualize and identify.\"}),/*#__PURE__*/e(\"h3\",{children:\"Organize\"}),/*#__PURE__*/t(\"p\",{children:[\"Organize your data based on the metric you use. If you only have two answer options, this step isn\u2019t as necessary for\",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/customer-feedback-collection\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" open-ended questions\"})}),\". Grouping your data will make the following two steps easier and give you an idea of your customer's opinions.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"With open-ended responses, it is crucial to double-check each answer to make sure you group it correctly, taking into account variations of spelling and phrasing.\"})]});export const richText7=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Studying traffic performance without UTM parameters is like ordering food from a menu you've never seen.\"}),/*#__PURE__*/e(\"p\",{children:\"You can, of course, guess what's included, but you'll never really know what goes where until you get a bit more detail.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"By taking the simple step of adding UTM parameters to your campaign URLs, you'll be able to study:\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How marketing campaign traffic compares to other types of traffic\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Where your new traffic clicks on your website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Why your visitors didn\u2019t convert\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What you can change or improve to convert more campaign traffic from places like organic search or Google AdWords\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Which marketing or \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/ecommerce-customer-service-kpis\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"customer service KPIs\"})}),\" you'll monitor in campaign reports\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"What are UTM parameters?\"}),/*#__PURE__*/e(\"p\",{children:\"Marketers add these tracking parameters to URLs to follow the performance of different channels throughout a campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"Technically known as Urchin Tracking Module parameters, think of UTMs as notes you're leaving for your team throughout a campaign that proves where traffic is coming from.\"}),/*#__PURE__*/e(\"h2\",{children:\"Marketing campaign tracking best practices\"}),/*#__PURE__*/t(\"p\",{children:[\"So what can you do? To get a better grasp of your campaign results and prepare for \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/conversion-rate-optimization-guide\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"conversion rate optimization (CRO) efforts\"})}),\", what should you track?\"]}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve nailed down the four best practices that will help you evaluate your campaigns, track results and make adjustments that help drive more conversions.\"}),/*#__PURE__*/e(\"h3\",{children:\"Create consistent UTM parameters\"}),/*#__PURE__*/e(\"p\",{children:\"It shouldn\u2019t be shocking that UTM parameters are at the core of any campaign. UTM parameters are bits of simple code added to a link for identification and tracking purposes.\"}),/*#__PURE__*/e(\"p\",{children:\"If it sounds complicated, don\u2019t worry it isn\u2019t at all.\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s as simple as filling in the blanks of a \",/*#__PURE__*/e(o,{href:\"https://ga-dev-tools.web.app/campaign-url-builder/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"UTM builder\"})}),\" with your campaign details and using the generated link in your campaign.\"]}),/*#__PURE__*/e(\"p\",{children:\"For example, if your destination URL was the Lucky Orange homepage, your tracking URL would look something like this:\"}),/*#__PURE__*/e(\"p\",{children:\"https://www.luckyorange.com/?utm_source=Snapchat&utm_medium=Social&utm_campaign=Snapchat%20Ads\"}),/*#__PURE__*/e(\"p\",{children:\"These UTM parameters added to the link - Snapchat, Social and Snapchat display Ads - will be tracked in Google Analytics and Lucky Orange.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"As you create UTM parameters, don\u2019t forget two crucial best practices:\"})}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Keep your UTM parameters consistent.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s going to help you keep your campaign tracking in order. It\u2019s especially important if you have multiple people or departments handling UTM parameters.\"}),/*#__PURE__*/t(\"p\",{children:[\"You may use \u201CPPC\u201D to describe your PPC ads while another team member uses \u201Cpaid.\u201D Keep it consistent to properly analyze your results. This includes consistent capitalization as UTM parameters are case-sensitive.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Organize parameters in a spreadsheet.\"}),/*#__PURE__*/e(\"p\",{children:\"Again, we mentioned above, consistency is key. Saving how each campaign\u2019s UTM parameters have been set up will help ensure the consistency you need in an easy-to-share format.\"})]})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"With UTM parameters in place, you can create behavior tags that will define the campaign as well as \"}),/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/visitor-profiles\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"what your visitors do on your website\"})})}),/*#__PURE__*/e(\"strong\",{children:\". For example, you could set up behavior tags to identify when people:\"})]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add a product to their cart\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"See the purchase confirmation page\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Visit the checkout or shipping pages\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Having behavior tags in place before your campaign is launched will help accurately track your results.\"}),/*#__PURE__*/e(\"h3\",{children:\"Track everything\"}),/*#__PURE__*/e(\"p\",{children:\"Now that you have your campaign parameters in place and you're driving traffic, it\u2019s time to start digging into analytics.\"}),/*#__PURE__*/e(\"p\",{children:\"Your first stop will be your advertising platform, whether you depend on the campaign platform itself (i.e., Facebook) or a third-party system. Your initial analysis may begin with details like the total ad spend, platform, campaign duration, page views and conversions.\"}),/*#__PURE__*/e(\"p\",{children:\"However, that\u2019s not going to be enough detail. You need to go further, avoiding vanity metrics like page views or reach. Dive into the analytics and behavior that will help you learn more about your campaign traffic sources.\"}),/*#__PURE__*/e(\"h5\",{children:\"Track traffic behavior such as:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How many visits it took before your customers converted\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How far they scrolled\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What they did on your website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/enhancement-element-interaction\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Where they clicked\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How they clicked\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How long they spent on your landing page/web page\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How they navigated through your website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Where they left \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/how-document-conversion-funnel-industry-examples\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"your sales funnel\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What products were added to their cart\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What elements were the most popular\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What geographical locations were the most common\"})})]}),/*#__PURE__*/e(\"p\",{children:\"While a page view can tell you how many people visited the campaign URL, these details into visitor behavior drive a deeper look at what people did.\"}),/*#__PURE__*/t(\"p\",{children:[\"Trying to keep track of campaign parameters across internal teams? Here's a list of \",/*#__PURE__*/e(o,{href:\"https://blog.kdanmobile.com/business/documentcollaborationtools\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"top document collaboration tools\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Compare behavior\"}),/*#__PURE__*/e(\"p\",{children:\"With an eye on visitor behavior, now it\u2019s time to compare different campaigns. Ask and seek answers to questions like:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Which campaign traffic was the most engaged?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What information and links were the most common with the campaign traffic?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Did the device type influence conversions?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"What information could help each campaign \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/blog/posts/micro-conversions\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"improve conversions\"})}),\"?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How do the geographical locations of visitors from the campaigns impact conversions?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The best way to find these answers is through a dynamic heatmap and session recordings.\"}),/*#__PURE__*/e(\"p\",{children:\"You can segment the data by any number of options, whether it\u2019s UTM campaign, medium, source, behavior tags, browser, operating system, country, number of visits or device type.\"}),/*#__PURE__*/e(\"p\",{children:\"As we mentioned earlier, behavior tags play an important role in segmenting your data for heatmaps and session recordings. The more behaviors tags you have, the more you can filter data for more in-depth insight into visitor behavior:\"}),/*#__PURE__*/e(\"p\",{children:\"Again, keep an eye out for areas to improve for specific campaigns. If your Facebook campaign is driving more mobile traffic with a lower conversion rate, you may want to filter session recordings by behavior tags to see what they are doing before leaving.\"}),/*#__PURE__*/e(\"h5\",{children:\"Are they interested in a different product?\"}),/*#__PURE__*/t(\"p\",{children:[\"(\",/*#__PURE__*/e(\"em\",{children:\"Takeaway: \"}),\"Should you be promoting a different product in this campaign?)\"]}),/*#__PURE__*/e(\"h5\",{children:\"Are they leaving on a specific page?\"}),/*#__PURE__*/t(\"p\",{children:[\"(\",/*#__PURE__*/e(\"em\",{children:\"Takeaway: \"}),\"Is your content unclear or should you offer a promotion to offset their hesitations?)\"]}),/*#__PURE__*/e(\"h5\",{children:\"Are they even interested in your business at all?\"}),/*#__PURE__*/t(\"p\",{children:[\"(\",/*#__PURE__*/e(\"em\",{children:\"Takeaway: \"}),\"If your traffic is bouncing before clicking or scrolling, take a closer look at your target audience and content)\"]}),/*#__PURE__*/e(\"p\",{children:\"Comparing behavior can help not only evaluate the campaign itself but also make improvements to your landing page, product page and website that could lead to bigger returns.\"}),/*#__PURE__*/e(\"h3\",{children:\"Think beyond the campaign\"}),/*#__PURE__*/e(\"p\",{children:\"As much as we want to concentrate on the campaign itself, we also need to step back. A successful campaign can drive more than just paid and organic traffic through the campaign URL. It can also generate interest that produces traffic not necessarily attributed to your campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, if you\u2019re running a campaign for Facebook and Instagram, someone may see your ad but not necessarily click on your link. They could instead search for your business on Google later on, meaning you wouldn\u2019t associate the traffic to the campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"What can you do?\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(41, 61, 81)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can use a poll to ask how your visitors found your website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If chatting with a visitor, use your operators to ask where they heard about your business\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Those are still somewhat limiting, however. You\u2019re depending on your visitors to remember that it was the ad, not Google, to grab your attention first.\"}),/*#__PURE__*/e(\"h2\",{children:\"A note on promo codes\"}),/*#__PURE__*/t(\"p\",{children:[\"An option that helps encourage people to use your campaign links is to incorporate a promo code. Customers love promo codes. In 2019, an estimated \",/*#__PURE__*/e(o,{href:\"https://www.invespcro.com/blog/digital-coupon-marketing/\",motionChild:!0,nodeId:\"viE77TKjS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"31 billion digital coupons/promo codes\"})}),\" were redeemed.\"]}),/*#__PURE__*/e(\"p\",{children:\"Because the code will directly result in a deal, customers will take notice. 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