{"version":3,"file":"SCServiceDetail.D20PRKHm.mjs","names":["useState","_Fragment","useRef","c","__esmMin","init_npm_react_18_3_1","_e","de","l","p","ce","init_framer_BikQVKhx","addPropertyControls","ControlType","FAQItem","open","setOpen","o","H_RESET","INK","q","YELLOW","MUTED","a","CaseCard","hov","setHov","MID","isMobile","bg","imgSrc","brand","market","WHITE","result","SCServiceDetail","layout","setLayout","wrapRef","el","obs","w","entries","isTablet","sp","svc","SERVICES","s","serviceSlug","BEIGE","i","DARK","ORANGE","para","item","BEIGE2","dynamicCases","case1Brand","case1Market","case1Result","case1Href","case1Image","case2Brand","case2Market","case2Result","case2Href","case2Image","case3Brand","case3Market","case3Result","case3Href","case3Image","casesToShow","c","c$1","faq","init_SCServiceDetail","init_jsx_runtime"],"sources":["https:/framerusercontent.com/modules/wyH7yZ3nj7FV8ZmUmIQF/IbjJ8rEK1GSLGgIv1nha/SCServiceDetail.js"],"sourcesContent":["// SCServiceDetail.tsx — Individual Service Page Template\n// VERSION 1 — Fully self-contained. No imports. All data embedded.\n// Paste into: Framer → Assets → Code → + New Code File → name \"SCServiceDetail\"\n//\n// USAGE:\n// 1. Drag onto a service page canvas\n// 2. W: Fill, H: Hug\n// 3. Right panel → \"Service\" dropdown → pick the service for this page\n// 4. Full page content loads automatically\n//\n// TO EDIT CONTENT: find the SERVICES array below and edit text directly\nimport{jsx as _jsx,jsxs as _jsxs,Fragment as _Fragment}from\"react/jsx-runtime\";import{useState,useEffect,useRef}from\"react\";import{addPropertyControls,ControlType}from\"framer\";// ─── COLOURS ──────────────────────────────────────────────────────────────────\nconst BEIGE=\"#EBE9E1\";const BEIGE2=\"#E2DFD5\";const YELLOW=\"#EFB11D\";const ORANGE=\"#E43D12\";const INK=\"#2A1E28\";const DARK=\"#1B141B\";const MID=\"#2A1E28\";const MUTED=\"#8A7E88\";const WHITE=\"#FFFFFF\";// ─── ALL SERVICE DATA ─────────────────────────────────────────────────────────\n// Edit any text here — the page updates automatically\nconst SERVICES=[{slug:\"amazon-marketplace-management\",icon:\"🛒\",nav:\"Amazon & Marketplace\",title:\"Amazon & Marketplace Management\",subtitle:\"End-to-end management of your Amazon Vendor Central, Seller Central, and multi-marketplace accounts — with the rigour of an in-house team.\",seoTitle:\"Amazon Marketplace Management Agency | Shop Culture\",heroStat:\"32+\",heroStatLabel:\"Marketplaces Managed\",color:ORANGE,intro:[\"Managing an Amazon account profitably requires more than listing products and running ads. It demands a deep understanding of how Amazon's algorithms, policies, and category dynamics interact — knowledge that only comes from years operating inside the platform.\",\"Shop Culture's team is led by ex-Amazon and ex-Walmart operators who managed multimillion-dollar categories from the inside. We bring that institutional knowledge to your account — handling Vendor Central negotiations, Seller Central operations, Buy Box strategy, account health, and P&L with the rigour of an in-house team.\",\"Whether you're launching in the UK, scaling across EU marketplaces, entering the US, or establishing your presence on Flipkart, Nykaa, or Noon — we build the operational infrastructure that makes growth sustainable and profitable.\"],whatWeDo:[\"Vendor Central & Seller Central setup, management and optimisation\",\"Buy Box strategy — pricing, inventory, and fulfilment alignment\",\"Account health monitoring — proactive issue resolution before escalation\",\"P&L ownership — margin tracking, fee analysis, and profitability planning\",\"Category strategy — whitespace identification and range architecture\",\"New marketplace launch — setup, compliance, and go-to-market execution\",\"Weekly Business Reviews (WBRs) with senior POC — no junior handoffs\"],whoItsFor:[\"Brands with stagnating Amazon sales despite increasing ad spend\",\"Businesses launching on Amazon UK, EU, or USA for the first time\",\"Challenger brands tired of agencies that disappear after onboarding\",\"D2C brands looking to add Amazon as a profitable channel\"],whyUs:[\"Our team worked inside Amazon — we know how Vendor Managers think and what drives algorithmic preference\",\"We own your P&L, not just your ACOS — every decision is made through a margin lens\",\"Senior-led from day one — the person who pitches you runs your account\",\"One integrated team across content, ads, ops, and strategy — no siloed handoffs\"],faqs:[{q:\"Do you manage Vendor Central or Seller Central?\",a:\"Both. We have deep expertise in Vendor Central (1P) including annual negotiations, shortages, and AVN management, as well as Seller Central (3P) including FBA, MFN, and hybrid models.\"},{q:\"Which Amazon marketplaces do you cover?\",a:\"Amazon UK, USA, DE, FR, ES, IT, IN, UAE, and all Pan-EU marketplaces. We also work across Flipkart, Nykaa, Noon, eBay, and Zalando.\"},{q:\"How quickly can you see results?\",a:\"Initial improvements in Buy Box win rate, content quality, and ad efficiency are typically visible within 4–6 weeks. Meaningful revenue impact is usually measurable within 90 days.\"},{q:\"What makes you different from other Amazon agencies?\",a:\"Our leadership team worked at Amazon and Walmart — we built the playbooks that other agencies now copy. Content, ads, ops and strategy work as one team, not four separate departments chasing different KPIs.\"}],cases:[{brand:\"Badger Kids Sunscreen\",market:\"Beauty \\xb7 Amazon UK\",result:\"20\\xd7 Revenue \\xb7 Top 5 BSR \\xb7 <5% TACOS\",bg:\"linear-gradient(135deg,#3A1A1A,#5A2424)\",href:\"/case-studies/badger\"},{brand:\"Almo Nature\",market:\"Pet Food \\xb7 Amazon France\",result:\"3\\xd7 Ads ROI \\xb7 ACOS 40% → 16%\",bg:\"linear-gradient(135deg,#1A2D1E,#1E4228)\",href:\"/case-studies/almo-nature\"},{brand:\"Brillare\",market:\"Hair Care \\xb7 India\",result:\"84\\xd7 Sales Growth \\xb7 #1 Hair Oil\",bg:\"linear-gradient(135deg,#2D1E10,#482E08)\",href:\"/case-studies/brillare\"}],relatedServices:[{slug:\"listing-content-optimisation\",icon:\"✍️\",nav:\"Listing & Content\"},{slug:\"retail-media-advertising\",icon:\"📈\",nav:\"Retail Media & Ads\"},{slug:\"vendor-negotiations-profitability\",icon:\"🤝\",nav:\"Vendor Negotiations\"}]},{slug:\"listing-content-optimisation\",icon:\"✍️\",nav:\"Listing & Content\",title:\"Listing & Content Optimisation\",subtitle:\"SEO-optimised listings, A+ content, premium imagery, and review velocity programmes that convert browsers into buyers.\",heroStat:\"3\\xd7\",heroStatLabel:\"Average CTR Improvement\",color:YELLOW,intro:[\"Your listing is your storefront. Most brands underestimate how much revenue they lose daily to poor titles, weak imagery, and unfocused copy — because marketplace SEO requires a fundamentally different discipline to website SEO.\",\"Shop Culture's content team brings together ex-CNN editorial, AI-powered keyword analysis, and premium production to create listings that rank higher organically and convert better once found. Every listing is built on a Keyword Gap Map — identifying exact search terms your competitors are capturing and you are missing.\",\"From A+ Content and Brand Stores to multilingual listings for EU expansion, we produce content that works in the algorithm and resonates with the human reading it.\"],whatWeDo:[\"Keyword Gap Map — identifying organic ranking opportunities per locale\",\"Title, bullet and description copywriting — SEO and conversion optimised\",\"Backend keyword and search term optimisation\",\"A+ Content and Premium A+ design — brand storytelling that sells\",\"Brand Store design and architecture\",\"Premium imagery briefs and production direction\",\"Review velocity programmes — ethical, compliant review generation\",\"Multilingual listing localisation — DE, FR, ES, IT, NL and more\"],whoItsFor:[\"Brands with good products but poor organic visibility\",\"Businesses expanding into EU marketplaces needing localised content\",\"Companies seeing high ad spend but low organic sales contribution\",\"Brands whose imagery and content hasn't been refreshed in 12+ months\"],whyUs:[\"We combine AI keyword mining with human editorial — no generic templates\",\"Our Head of Content has a broadcast journalism background (CNN, NDTV) — our copy tells stories that convert\",\"We benchmark every listing against the top 10 competitors before writing a single word\",\"Our listings have delivered 3\\xd7 CTR improvements and category #1 BSR positions\"],faqs:[{q:\"How long does listing optimisation take?\",a:\"A full listing audit and optimisation typically takes 2–3 weeks depending on catalogue size. A+ Content design takes an additional 1–2 weeks. We prioritise high-revenue SKUs first.\"},{q:\"Do you handle image production?\",a:\"We provide detailed image briefs and production direction, and produce infographic-style product images, lifestyle composites, and A+ content graphics in-house.\"},{q:\"Can you create listings in multiple languages?\",a:\"Yes. We produce localised listings for all major EU marketplaces — German, French, Spanish, Italian, Dutch, Polish. Native-speaker reviewed, not machine translated.\"}],cases:[{brand:\"Brillare\",market:\"Hair Care \\xb7 India\",result:\"84\\xd7 Growth \\xb7 #1 Hair Oil\",bg:\"linear-gradient(135deg,#2D1E10,#482E08)\",href:\"/case-studies/brillare\"},{brand:\"Double Dragon\",market:\"Office Supplies \\xb7 Pan-EU\",result:\"80% Revenue Growth \\xb7 #1 BSR x4\",bg:\"linear-gradient(135deg,#1A1E2D,#202848)\",href:\"/case-studies/double-dragon\"},{brand:\"Badger Kids Sunscreen\",market:\"Beauty \\xb7 Amazon UK\",result:\"20\\xd7 Revenue \\xb7 Top 5 BSR\",bg:\"linear-gradient(135deg,#3A1A1A,#5A2424)\",href:\"/case-studies/badger\"}],relatedServices:[{slug:\"amazon-marketplace-management\",icon:\"🛒\",nav:\"Amazon & Marketplace\"},{slug:\"retail-media-advertising\",icon:\"📈\",nav:\"Retail Media & Ads\"},{slug:\"cross-border-expansion\",icon:\"🌍\",nav:\"Cross-Border Expansion\"}]},{slug:\"retail-media-advertising\",icon:\"📈\",nav:\"Retail Media & Ads\",title:\"Retail Media & Advertising\",subtitle:\"Full-funnel PPC, DSP, and retail media management that drives profitable growth — not just impressions.\",heroStat:\"40→16%\",heroStatLabel:\"ACOS Reduction (Almo Nature)\",color:ORANGE,intro:[\"Most brands treat advertising as a lever to pull for more sales. The reality is more nuanced — advertising without retail readiness wastes budget, and advertising without margin awareness burns cash.\",\"Shop Culture's advertising approach starts with a question most agencies skip: is the listing ready to convert before we spend a pound? Once the foundation is right, we build full-funnel campaigns — from awareness through DSP and Sponsored Display, to conversion through Sponsored Products, to retention through Sponsored Brands.\",\"Our bid automation rules are based on marginal ROAS and stock signals — so we never spend on a product about to go out of stock, and we always know the true cost of each incremental sale.\"],whatWeDo:[\"Full campaign architecture — Sponsored Products, Sponsored Brands, Sponsored Display\",\"DSP (Demand-Side Platform) strategy and execution\",\"Keyword Gap Map — building SERP coverage for branded, generic, and competitor terms\",\"Dynamic bid rules based on marginal ROAS and inventory signals\",\"TACOS management — total advertising cost of sale tracked at brand level\",\"Negative keyword strategy — eliminating wasted spend and cannibalization\",\"Budget pacing and promotional campaign planning\",\"Weekly performance reporting — no vanity metrics\"],whoItsFor:[\"Brands with rising ACOS and flat or declining organic rank\",\"Businesses spending \\xa310K+ monthly on ads with unclear ROI\",\"Companies entering new marketplaces needing fast, efficient visibility\",\"Brands whose agency reports look good but sales haven't moved\"],whyUs:[\"We reduced one client's ACOS from 40% to 16% in 30 days — see the Almo Nature case study\",\"Our Head of Advertising (ex-Amazon) sees ACoS fluctuations with systematic precision\",\"We never run ads in isolation — content, ops, and strategy work in lockstep\",\"We target TACOS (Total ACOS), not just ACOS — because organic sales tell the real story\"],faqs:[{q:\"What is TACOS and why does it matter more than ACOS?\",a:\"ACOS measures advertising spend against advertising revenue only. TACOS measures advertising spend against total revenue — including organic sales that advertising helped generate. A healthy TACOS means your advertising is building organic rank, not just buying sales.\"},{q:\"What is your minimum ad spend requirement?\",a:\"We work with brands spending from \\xa35,000/month upwards. Below that threshold, we recommend starting with a listing optimisation engagement first.\"},{q:\"Can you manage advertising across multiple marketplaces?\",a:\"Yes. We manage advertising across Amazon UK, EU (DE, FR, ES, IT), USA, India, and UAE simultaneously, with unified budget planning and cross-marketplace learnings.\"}],cases:[{brand:\"Almo Nature\",market:\"Pet Food \\xb7 Amazon France\",result:\"3\\xd7 ROI \\xb7 ACOS 40% → 16%\",bg:\"linear-gradient(135deg,#1A2D1E,#1E4228)\",href:\"/case-studies/almo-nature\"},{brand:\"Badger Kids Sunscreen\",market:\"Beauty \\xb7 Amazon UK\",result:\"20\\xd7 Revenue \\xb7 <5% TACOS\",bg:\"linear-gradient(135deg,#3A1A1A,#5A2424)\",href:\"/case-studies/badger\"},{brand:\"Brillare\",market:\"Hair Care \\xb7 India\",result:\"84\\xd7 Sales Growth\",bg:\"linear-gradient(135deg,#2D1E10,#482E08)\",href:\"/case-studies/brillare\"}],relatedServices:[{slug:\"amazon-marketplace-management\",icon:\"🛒\",nav:\"Amazon & Marketplace\"},{slug:\"listing-content-optimisation\",icon:\"✍️\",nav:\"Listing & Content\"},{slug:\"vendor-negotiations-profitability\",icon:\"🤝\",nav:\"Vendor Negotiations\"}]},{slug:\"operations-forecasting\",icon:\"⚙️\",nav:\"Operations & Forecasting\",title:\"Operations & Forecasting\",subtitle:\"Inventory planning, OOS prevention, FBA health, chargeback control, and replenishment systems that keep your business running and margins protected.\",heroStat:\"65%\",heroStatLabel:\"Chargeback Reduction\",color:YELLOW,intro:[\"Operations is where most e-commerce brands silently bleed money. Out-of-stock events kill organic rank that takes months to rebuild. Chargebacks and shortages erode margins without triggering obvious alarms.\",\"Shop Culture's operations team brings process discipline from Amazon's own internal playbooks. We don't just react to operational problems — we build systems that prevent them. Our forecasting models use historical velocity, promotional calendars, and supply chain signals.\",\"From Amazon Vendor chargeback disputes and shortage recovery to FBA health management and Seller Central inventory planning, we treat your operations as a competitive advantage.\"],whatWeDo:[\"Demand forecasting — sell-through models linked to promotional and seasonal calendars\",\"OOS prevention — reorder triggers, safety stock rules, and supply chain visibility\",\"FBA inventory management — aged stock, removal orders, and stranded inventory\",\"Chargeback and shortage dispute management — documentation, escalation, and recovery\",\"ASN and PO accuracy management for Vendor Central brands\",\"Buy Box health — pricing, suppression, and fulfilment method optimisation\",\"SLA management — ensuring carrier compliance and on-time delivery rates\",\"Operational SOP development — repeatable processes your team can own\"],whoItsFor:[\"Brands losing organic rank from recurring out-of-stock events\",\"Vendor Central brands absorbing high chargeback and shortage deductions\",\"Businesses with FBA inventory problems — aged stock, stranded, or misplaced\",\"Scaling brands whose operational infrastructure hasn't kept pace with growth\"],whyUs:[\"We recovered $50K in chargebacks for one automotive brand in a single quarter — with 65% reduction in new chargebacks going forward\",\"Our Operations Lead (ex-Amazon) built the same supply chain systems that power Amazon's own vendor management\",\"We treat ops as profit recovery — every dollar reversed and every OOS event prevented goes straight to your bottom line\"],faqs:[{q:\"What types of chargebacks can you dispute?\",a:\"We dispute shortage claims, compliance chargebacks (labelling, prep, routing), and ASN discrepancies on Vendor Central. We build the evidence files, submit disputes, and follow up through escalation.\"},{q:\"How do you handle forecasting for seasonal products?\",a:\"We build seasonal demand curves using 2–3 years of historical data, adjusted for promotional uplifts, market trend signals, and supply chain lead times.\"},{q:\"Can you help with FBA removal and liquidation?\",a:\"Yes. We plan aged inventory removal campaigns to minimise long-term storage fees and advise on liquidation vs. removal based on landed cost and expected recovery value.\"}],cases:[{brand:\"Confidential Brand\",market:\"Automotive \\xb7 Amazon USA\",result:\"$50K Recovered \\xb7 65% Chargebacks ↓\",bg:\"linear-gradient(135deg,#2A1A10,#402810)\",href:\"/case-studies/automotive\"},{brand:\"Double Dragon\",market:\"Office Supplies \\xb7 Pan-EU\",result:\"80% Revenue Growth \\xb7 Profitable Ops\",bg:\"linear-gradient(135deg,#1A1E2D,#202848)\",href:\"/case-studies/double-dragon\"},{brand:\"Packaged Food Brand\",market:\"Grocery \\xb7 India\",result:\"62% Revenue Growth in 90 Days\",bg:\"linear-gradient(135deg,#2A1A2D,#3E1040)\",href:\"/case-studies/quick-commerce\"}],relatedServices:[{slug:\"amazon-marketplace-management\",icon:\"🛒\",nav:\"Amazon & Marketplace\"},{slug:\"vendor-negotiations-profitability\",icon:\"🤝\",nav:\"Vendor Negotiations\"},{slug:\"cross-border-expansion\",icon:\"🌍\",nav:\"Cross-Border Expansion\"}]},{slug:\"vendor-negotiations-profitability\",icon:\"🤝\",nav:\"Vendor Negotiations\",title:\"Vendor Negotiations & Profitability\",subtitle:\"Annual planning, trade term negotiations, and margin improvement that protects and grows your bottom line.\",heroStat:\"$200Mn+\",heroStatLabel:\"Business Managed\",color:ORANGE,intro:[\"Amazon Vendor negotiations are unlike any other commercial negotiation. The power imbalance is real. The annual terms process (AVN) is deliberately opaque. And the consequences of a poorly structured deal compound over years.\",\"Shop Culture's vendor management practice is led by operators who sat on Amazon's side of the table — who understand how Vendor Managers are measured, what they're under pressure to deliver, and where there is genuine room to negotiate.\",\"We prepare brands for every annual negotiation cycle with detailed margin modelling, competitive benchmarking, and a clear understanding of where to hold firm and where to give ground strategically.\"],whatWeDo:[\"Annual Vendor Negotiation (AVN) preparation and strategy\",\"Trade term structure — co-op rates, damage allowances, freight terms\",\"Margin modelling — understanding true net landed margin before agreeing to any term\",\"Promotional planning — deal structure that drives volume without eroding margin\",\"Vendor Manager relationship management\",\"Price and MAP policy enforcement across channels\",\"Profitability review — identifying hidden margin leaks in your current setup\"],whoItsFor:[\"Vendor Central brands preparing for annual negotiations\",\"Businesses feeling pressured to accept unfavourable co-op or damage terms\",\"Brands whose Vendor Manager relationship has become transactional or adversarial\",\"Companies unsure what 'good' looks like in terms of vendor trade structure\"],whyUs:[\"We've managed over $200Mn in business — we know what terms are reasonable and what's out of market\",\"Our team negotiated from inside Amazon — we know the internal pressure Vendor Managers are under\",\"We build margin models before any negotiation — so you never agree to a term without knowing its full P&L impact\"],faqs:[{q:\"What is an AVN and when does it happen?\",a:\"The Annual Vendor Negotiation (AVN) is Amazon's annual process for agreeing commercial terms with Vendor Central suppliers. It typically happens in Q4 for the following calendar year.\"},{q:\"Can you help if our AVN has already started?\",a:\"Yes. We can join at any stage — even mid-negotiation. The earlier the better, but we've helped brands course-correct after receiving initial Amazon proposals.\"},{q:\"Do you handle negotiations for multiple marketplaces?\",a:\"Yes. We handle negotiations for Amazon UK, Amazon.com (USA), and Pan-EU.\"}],cases:[{brand:\"Confidential Brand\",market:\"Automotive \\xb7 Amazon USA\",result:\"$50K Recovered \\xb7 65% Chargeback ↓\",bg:\"linear-gradient(135deg,#2A1A10,#402810)\",href:\"/case-studies/automotive\"},{brand:\"Double Dragon\",market:\"Office Supplies \\xb7 Pan-EU\",result:\"80% Revenue Growth\",bg:\"linear-gradient(135deg,#1A1E2D,#202848)\",href:\"/case-studies/double-dragon\"}],relatedServices:[{slug:\"amazon-marketplace-management\",icon:\"🛒\",nav:\"Amazon & Marketplace\"},{slug:\"operations-forecasting\",icon:\"⚙️\",nav:\"Operations & Forecasting\"},{slug:\"retail-media-advertising\",icon:\"📈\",nav:\"Retail Media & Ads\"}]},{slug:\"cross-border-expansion\",icon:\"🌍\",nav:\"Cross-Border Expansion\",title:\"Cross-Border E-Commerce Expansion\",subtitle:\"Market entry, VAT compliance, localisation, and operational setup for profitable expansion across EU, US, UAE, and India.\",heroStat:\"9\",heroStatLabel:\"EU Markets Launched (Double Dragon)\",color:YELLOW,intro:[\"International e-commerce expansion fails for one of three reasons: brands choose the wrong markets, they underestimate compliance complexity, or they replicate their domestic playbook without adapting for local dynamics.\",\"Shop Culture has launched brands across 32+ marketplaces — from Amazon's Pan-EU programme to quick commerce platforms in India and premium beauty marketplaces in the UAE. Our market scorecard methodology ensures you enter markets where you can win.\",\"We handle the full end-to-end: market selection, VAT and EPR registration, localised content production, logistics setup, and launch marketing — so you arrive in a new market ready to sell profitably from day one.\"],whatWeDo:[\"Market scorecard — demand, margin, competition, and ops feasibility analysis per territory\",\"VAT and EPR registration — UK, Germany, France, Spain, Italy, Netherlands, Poland\",\"CPNP, FEDIAF, WEEE/RoHS compliance — product regulatory readiness\",\"Listing localisation — native-speaker reviewed translation and cultural adaptation\",\"Logistics and fulfilment setup — Pan-EU FBA, MCF, and 3PL recommendations\",\"Launch marketing — local keyword strategy and advertising ramp plan\",\"Ongoing multi-market account management post-launch\"],whoItsFor:[\"UK brands ready to expand into EU or USA marketplaces\",\"US or European brands entering India, UAE, or Southeast Asia\",\"Brands that have tried international expansion but struggled with compliance\",\"D2C businesses adding marketplaces as a new international channel\"],whyUs:[\"Our Expansion Lead reads new geographies like open books — decoding compliance, culture, and competition\",\"We established Pan-EU operations for Double Dragon, generating 80% revenue growth and multiple #1 BSR positions\",\"We don't recommend markets based on fees — we recommend based on where you can actually win\"],faqs:[{q:\"Which markets do you support?\",a:\"Amazon UK, EU (DE, FR, ES, IT, NL, PL, SE, BE), Amazon USA, Amazon UAE, Noon, Flipkart, Nykaa, Blinkit, Zepto, Zalando, and Shopify D2C.\"},{q:\"How complex is EU VAT registration?\",a:\"The EU's One Stop Shop (OSS) simplifies VAT for intra-EU B2C sales. However, each country where you hold stock still requires local VAT registration. We handle the full registration and ongoing compliance process.\"},{q:\"How long does it take to launch in a new EU marketplace?\",a:\"From kick-off to first sale typically takes 8–12 weeks for most EU marketplaces, including VAT registration, content localisation, logistics setup, and advertising preparation.\"}],cases:[{brand:\"Double Dragon\",market:\"Office Supplies \\xb7 Pan-EU\",result:\"80% Revenue Growth \\xb7 #1 BSR \\xb7 9 EU Markets\",bg:\"linear-gradient(135deg,#1A1E2D,#202848)\",href:\"/case-studies/double-dragon\"},{brand:\"Packaged Food Brand\",market:\"Grocery \\xb7 India\",result:\"62% Revenue Growth in 90 Days\",bg:\"linear-gradient(135deg,#2A1A2D,#3E1040)\",href:\"/case-studies/quick-commerce\"}],relatedServices:[{slug:\"amazon-marketplace-management\",icon:\"🛒\",nav:\"Amazon & Marketplace\"},{slug:\"listing-content-optimisation\",icon:\"✍️\",nav:\"Listing & Content\"},{slug:\"operations-forecasting\",icon:\"⚙️\",nav:\"Operations & Forecasting\"}]},{slug:\"d2c-performance-marketing\",icon:\"🚀\",nav:\"D2C & Performance\",title:\"D2C Website & Performance Marketing\",subtitle:\"Shopify and WooCommerce stores built for conversion, paired with Meta, Google, and YouTube performance campaigns that scale profitably.\",heroStat:\"100%+\",heroStatLabel:\"Revenue CAGR (Brillare)\",color:ORANGE,intro:[\"Marketplaces give you reach. Your own D2C channel gives you data, margin, and a direct relationship with your customer — the three ingredients that compound into brand equity over time.\",\"Shop Culture builds D2C ecosystems that work. We design and develop Shopify and WooCommerce stores optimised for conversion, then drive qualified traffic through full-funnel Meta, Google, and YouTube campaigns measured on contribution margin, not just ROAS.\",\"Our approach integrates your D2C channel with your marketplace strategy — so traffic, promotions, and inventory planning work together rather than in competition.\"],whatWeDo:[\"Shopify and WooCommerce development — conversion-optimised UX and design\",\"Landing page design and A/B testing\",\"Meta (Facebook & Instagram) advertising — full funnel from awareness to conversion\",\"Google Ads — Search, Shopping, Performance Max, and YouTube\",\"CAC and LTV modelling — understanding true customer economics\",\"Email and retention marketing setup — Klaviyo, Omnisend\",\"Analytics and attribution — GA4, server-side tracking, multi-touch models\",\"Influencer and creator brief development\"],whoItsFor:[\"Marketplace-first brands building or improving a D2C channel\",\"D2C brands whose Meta and Google costs have risen while ROAS has fallen\",\"Brands launching new product lines who need direct-to-consumer validation\",\"Companies that want to reduce marketplace dependency over time\"],whyUs:[\"We understand both sides — marketplace and D2C — so we position each channel correctly\",\"We built Brillare's D2C infrastructure as part of a multi-channel strategy delivering 100%+ revenue CAGR\",\"We measure CAC/LTV, not just ROAS — because a brand that acquires customers profitably builds lasting value\"],faqs:[{q:\"Can you build a Shopify store from scratch?\",a:\"Yes. We design and develop complete Shopify stores — from theme selection and customisation to product page architecture, checkout optimisation, and third-party app integration.\"},{q:\"What performance marketing channels do you manage?\",a:\"Meta (Facebook and Instagram), Google (Search, Shopping, Performance Max), YouTube, and TikTok for Business. We recommend channel mix based on your category, audience, and margin structure.\"},{q:\"How do you avoid cannibalisation between D2C and Amazon?\",a:\"Through pricing strategy, channel-exclusive SKUs, and traffic segmentation. When structured correctly, each channel reinforces the other.\"}],cases:[{brand:\"Brillare\",market:\"Hair Care \\xb7 India\",result:\"84\\xd7 Growth \\xb7 100%+ Revenue CAGR\",bg:\"linear-gradient(135deg,#2D1E10,#482E08)\",href:\"/case-studies/brillare\"},{brand:\"Packaged Food Brand\",market:\"Grocery \\xb7 India\",result:\"62% Revenue Growth in 90 Days\",bg:\"linear-gradient(135deg,#2A1A2D,#3E1040)\",href:\"/case-studies/quick-commerce\"}],relatedServices:[{slug:\"retail-media-advertising\",icon:\"📈\",nav:\"Retail Media & Ads\"},{slug:\"listing-content-optimisation\",icon:\"✍️\",nav:\"Listing & Content\"},{slug:\"social-media-creative\",icon:\"🎬\",nav:\"Social & Creative\"}]},{slug:\"social-media-creative\",icon:\"🎬\",nav:\"Social & Creative\",title:\"Social Media & Creative Production\",subtitle:\"Product storytelling, motion graphics, reels, and social media management that builds brand equity and drives conversion.\",heroStat:\"3\\xd7\",heroStatLabel:\"Higher CTR with Our Creative\",color:YELLOW,intro:[\"Creative is the variable that determines whether your advertising budget works or wastes. The right product story — told with the right visual treatment, on the right platform, to the right audience — doesn't just generate clicks. It builds the brand perception that allows you to charge a premium.\",\"Shop Culture's creative team, led by our ex-CNN, ex-NDTV Head of Content, produces content that combines broadcast-quality storytelling with performance-marketing rigour. We don't make beautiful content that doesn't convert.\",\"From product launch campaigns and influencer collaboration briefs to monthly social calendars and ongoing community management, we build the social presence that makes your brand discoverable, shareable, and buyable.\"],whatWeDo:[\"Product storytelling videos — reels, unboxing, benefit-led content\",\"Motion graphics and animated product ads\",\"Campaign visual development — hero images, lifestyle composites, A/B variants\",\"Social media strategy and content calendar\",\"Influencer and creator brief development and campaign management\",\"Community management — comment responses, DMs, brand voice\",\"Performance creative — ads designed to convert on Meta, Google, and TikTok\",\"Brand guidelines and visual identity development\"],whoItsFor:[\"Brands with good products but generic or outdated visual presentation\",\"Companies launching on social media for the first time\",\"Businesses whose ad creative has fatigued and performance has dropped\",\"Brands expanding internationally who need localised creative assets\"],whyUs:[\"Our creative lead has produced content for broadcast audiences — we know how to tell a story that holds attention in a 3-second scroll environment\",\"We produce creative with performance data in mind — every asset is briefed against a specific funnel stage\",\"Our creatives have driven 3\\xd7 higher CTRs on Amazon Sponsored Brands video campaigns\"],faqs:[{q:\"Do you handle product photography?\",a:\"We produce creative briefs and direct photoshoots with vetted partners. We also produce infographic-style product images, lifestyle composites, and animated graphics in-house.\"},{q:\"Can you manage our Instagram and TikTok accounts?\",a:\"Yes. We offer full social media management — content calendar, posting schedule, caption copy, hashtag strategy, and community management.\"},{q:\"How do you measure creative performance?\",a:\"We track CTR, video view rate, and conversion rate by creative variant. 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