{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/pbxBjOaoYXLDnnHRPp5T/j3xUwiWh4QW9gXRLtJtL/pRkZD_P47-2.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as i}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"These days, most healthcare journeys begin with a quick online search. More often than not, their choice depends on what shows up on the first page of results. If your website isn\u2019t ranking where it should be, potential patients, residents, families, and even referral sources may never find you, \",/*#__PURE__*/e(\"br\",{}),\"no matter how excellent your services are.\"]}),/*#__PURE__*/t(\"p\",{children:[\"That\u2019s where search engine optimization, or SEO, comes in. It\u2019s the key to improving your visibility, attracting the right traffic, and turning searches into inquiries. At \",/*#__PURE__*/e(n,{href:\"https://healthcraftcreative.com/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft Creative Solutions\"})}),\", \",/*#__PURE__*/e(\"br\",{}),\"we specialize in helping healthcare organizations make sure their digital presence reflects the quality of care they provide.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What Is Healthcare SEO, and Why Does It Matter?\"}),/*#__PURE__*/t(\"p\",{children:[\"SEO is the process of making your website easier to find on search engines like Google. It\u2019s not just about \",/*#__PURE__*/e(n,{href:\"https://oit.caes.uga.edu/how-to-research-keywords-for-seo/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"keywords\"})}),\"; it\u2019s about making sure your online presence is aligned with how people actually search for care.\"]}),/*#__PURE__*/e(\"p\",{children:\"That could mean showing up when someone types \u201Cnursing home near me\u201D or \u201Cbest assisted living in [your city].\u201D If your site isn\u2019t optimized to appear in those searches, your competitors are likely getting the clicks and calls that should be coming to you.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"A well-executed healthcare \"}),/*#__PURE__*/e(n,{href:\"https://developers.google.com/search/docs/fundamentals/seo-starter-guide\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"strong\",{children:\"SEO strategy\"})})}),/*#__PURE__*/e(\"strong\",{children:\" can:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Rank you higher in search results:\"}),\"\\xa0The higher you rank, the more visibility you get. Most users don\u2019t scroll past the first few results, so showing up early matters.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Attract more qualified traffic:\"}),\"\\xa0SEO helps bring in visitors who are already searching for the services you offer, increasing your chances of meaningful engagement.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Build trust with potential patients and families:\"}),\"\\xa0A professional, informative website that ranks well in search results makes a strong first impression\u2014and can increase confidence in your care.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Drive more inquiries, admissions, or tours:\"}),\"\\xa0When people can easily find and understand what you offer, they\u2019re more likely to take the next step.\"]})})]}),/*#__PURE__*/t(\"p\",{children:[\"In short,\\xa0healthcare SEO is about meeting your audience where they are while giving you a \",/*#__PURE__*/e(n,{href:\"https://www.semrush.com/blog/seo-results/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"measurable\"})}),\" way to grow your reach and impact.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Start with a Free Healthcare SEO Audit from Healthcraft\"}),/*#__PURE__*/t(\"p\",{children:[\"Before you invest time or money into SEO, you need to know what\u2019s actually going on behind the scenes. That\u2019s where \",/*#__PURE__*/e(n,{href:\"https://healthcraftcreative.com/about-us\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft\"})}),\" comes in. Our\\xa0free digital audit\\xa0gives you a clear look at how your site is performing and how to make it better.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"With your audit, you\u2019ll learn:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What\u2019s helping (or hurting) your digital visibility\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Which keywords you should be targeting\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How your site compares to your competitors\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What fixes or improvements can help move the needle\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Let Healthcraft Creative Solutions handle your healthcare SEO so you can focus on delivering \",/*#__PURE__*/e(\"br\",{}),\"great care.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Start with a free SEO audit\"}),\"\u2014no pressure, no obligation, just answers.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://healthcraftcreative.com/free-website-and-seo-audit\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Request Your Free Audit Today\"})}),\"\\xa0\"]})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In post-acute care, building strong relationships with local communities is a necessity. With over 30 skilled nursing and rehabilitation centers across Texas,\\xa0\",/*#__PURE__*/e(n,{href:\"https://www.touchstone-communities.com/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(i.a,{children:[\"Touchstone Communitie\",/*#__PURE__*/e(\"strong\",{children:\"s\"})]})}),/*#__PURE__*/e(\"strong\",{children:\" \"}),\"has always prioritized hospitality, compassion, and local values.\"]}),/*#__PURE__*/t(\"p\",{children:[\"But even with an established Facebook presence, many of their location pages were missing the mark. That\u2019s where \",/*#__PURE__*/e(n,{href:{webPageId:\"augiA20Il\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft Creative Solutions\"})}),\" stepped in with a unified, data-driven approach to social media management that transformed Touchstone\u2019s digital footprint.\"]}),/*#__PURE__*/e(\"h2\",{children:\"The Challenge: Unifying Voice, Strengthening Local Impact\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.facebook.com/TouchstoneCommunities\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Touchstone\u2019s Facebook\"})}),\" network was active but fragmented. Branding varied from page to page, local engagement was inconsistent, and valuable content often flew under the radar. As new locations opened, there was also a need for stronger launch support and scalable content planning.\"]}),/*#__PURE__*/e(\"p\",{children:\"Touchstone partnered with Healthcraft to elevate its social media strategy across all locations, with one key goal:\\xa0to bring each community\u2019s story to life\\xa0while maintaining a cohesive brand.\"}),/*#__PURE__*/e(\"h2\",{children:\"Our Approach: A Multi-Layered Facebook Strategy\"}),/*#__PURE__*/e(\"p\",{children:\"Through close collaboration with the Touchstone team, we launched a tailored strategy focused on four main components:\"}),/*#__PURE__*/e(\"h3\",{children:\"1.\\xa0Paid Facebook Ads with Purpose\"}),/*#__PURE__*/e(\"p\",{children:\"With a modest monthly spend, we rolled out ads designed to boost brand awareness and highlight Touchstone\u2019s culture of care. Campaigns focused on caregiver appreciation, community pride, and facility-level visibility\u2014delivering powerful reach without breaking the bank.\"}),/*#__PURE__*/e(\"h3\",{children:\"2.\\xa0Amplifying What\u2019s Already Working\"}),/*#__PURE__*/e(\"p\",{children:\"We didn\u2019t just create new content; we made the most of what Touchstone already had. High-performing local posts were boosted based on real-time analytics, ensuring the right stories reached the right people.\"}),/*#__PURE__*/e(\"h3\",{children:\"3.\\xa0Empowering Local Teams\"}),/*#__PURE__*/e(\"p\",{children:\"One of the biggest game-changers? Giving onsite teams the tools and support they needed to capture daily moments. From birthday celebrations to resident art shows, this surge in hyper-local content helped each Facebook page feel less corporate and more community-driven.\"}),/*#__PURE__*/e(\"h3\",{children:\"4.\\xa0Consistent Brand Identity\"}),/*#__PURE__*/t(\"p\",{children:[\"We helped \",/*#__PURE__*/e(n,{href:\"https://www.touchstone-communities.com/about-us\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Touchstone\"})}),\" streamline its social media branding, aligning profile photos, cover images, and tone across all pages. This created a polished and professional presence while preserving the individuality of each location.\"]}),/*#__PURE__*/e(\"h2\",{children:\"New Growth, New Communities\"}),/*#__PURE__*/t(\"p\",{children:[\"As part of the initiative, we also helped launch\\xa0eight new Facebook pages\\xa0for expanding Touchstone communities. One standout?\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Las Alturas Brownsville gained\\xa0664 followers in just six weeks\"}),\", a testament to the power of a smart launch strategy and community-first content.\"]}),/*#__PURE__*/e(\"h2\",{children:\"The Results: By the Numbers\"}),/*#__PURE__*/e(\"p\",{children:\"Comparing 2023 to 2024 year-to-date, Touchstone\u2019s Facebook performance speaks for itself:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Follower growth:\"}),\"\\xa0+19.5%\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Page visits:\"}),\"\\xa0+98%\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Reach:\"}),\"\\xa0+10.2%\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Content interactions:\"}),\"\\xa0+158.5%\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"The most dramatic improvement? Engagement. This surge confirms that authentic local stories resonate.\"}),/*#__PURE__*/e(\"h2\",{children:\"What\u2019s Next for Touchstone?\"}),/*#__PURE__*/e(\"p\",{children:\"With momentum on their side, Touchstone is well-positioned for continued growth and deeper community connections. The consistent buy-in from local teams proves that a scalable social strategy doesn\u2019t have to sacrifice authenticity\u2014it can actually enhance it.\"}),/*#__PURE__*/e(\"h2\",{children:\"Elevate Your Community\u2019s Presence\"}),/*#__PURE__*/t(\"p\",{children:[\"At \",/*#__PURE__*/e(n,{href:{webPageId:\"Uufn9sEgO\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft Creative Solutions\"})}),\", we specialize in helping healthcare providers\\xa0build trust, tell\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"their stories, and grow their reach both online and in real life. Whether you're launching a new community or refreshing your digital strategy, we\u2019re here to help.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Ready to turn your social media into a community-building powerhouse? \",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Let\u2019s talk.\"})})]})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"The skilled nursing industry is changing fast. With shifting patient expectations, evolving regulations, and growing competition, standing out isn't easy. Marketing plays a big role in making sure your facility attracts the right residents and earns their trust. In this blog, \",/*#__PURE__*/e(n,{href:{webPageId:\"augiA20Il\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft Creative Solutions\"})}),\" breaks down some of the biggest marketing challenges skilled nursing facilities (SNFs) face and how to solve them.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Building Trust and Reputation\"}),/*#__PURE__*/e(\"p\",{children:\"When families look for a skilled nursing facility, they want to know their loved ones will receive top-notch care, but negative perceptions and bad online reviews can scare potential residents away. To build trust, showcase success stories from happy residents and their families on your website and social media.\"}),/*#__PURE__*/t(\"p\",{children:[\"Ask satisfied residents or their loved ones to \",/*#__PURE__*/e(n,{href:\"https://healthcraftcreative.com/blogs/from-patient-to-promoter-tips-for-gaining-positive-online-reviews\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"leave positive reviews\"})}),\" on Google and healthcare review sites\u2014it can make a huge difference. Many will likely be willing to do so\u2014according to \",/*#__PURE__*/e(n,{href:\"https://www.brightlocal.com/research/local-consumer-review-survey/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"brightlocal\"})}),', \"96% of consumers are open to writing your business a review.\" Additionally, hosting events and open houses is another great way to connect with the local community and referral partners, helping to reinforce your facility\\'s credibility.']}),/*#__PURE__*/e(\"h2\",{children:\"Reaching the Right Audience\"}),/*#__PURE__*/e(\"p\",{children:\"Many SNFs rely on outdated advertising methods, missing opportunities to connect with decision-makers such as family members and healthcare providers. Here are some ways to build your digital presence and connect with your audience.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Investing in \",/*#__PURE__*/e(n,{href:\"https://developers.google.com/search/docs/fundamentals/seo-starter-guide\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"SEO\"})}),\" helps to ensure your facility ranks highly in searches, making it easier for families to find you online.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Running targeted social media ads on platforms like Facebook and LinkedIn can put your facility in front of the right audience.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Building relationships with hospitals, home health agencies, and physicians also helps keep a steady stream of referrals coming in.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Differentiating from Competitors\"}),/*#__PURE__*/t(\"p\",{children:[\"With so many SNFs offering similar services, it's easy to get lost in the crowd. The key to standing out is defining your \",/*#__PURE__*/e(n,{href:\"https://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"unique selling proposition\"})}),\" (USP).\"]}),/*#__PURE__*/e(\"p\",{children:\"What makes your facility different? Whether it's specialized therapy programs, an outstanding patient-centered approach, or cutting-edge specialty services, make sure you highlight it. Using engaging brand storytelling, through videos and personal stories, can help connect with potential residents and their families on a emotional level. Also, make sure your website is modern, mobile-friendly, and easy to navigate with clear calls to action.\"}),/*#__PURE__*/e(\"h2\",{children:\"Navigating Compliance and Regulations\"}),/*#__PURE__*/t(\"p\",{children:[\"Healthcare comes with a lot of rules, and breaking them, whether intentionally or not, can cause major issues. Staying up to date with \",/*#__PURE__*/e(n,{href:\"https://healthcraftcreative.com/blogs/unlocking-the-web-for-everyone-the-power-of-digital-accessibility\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"accessibility standards\"})}),\" and compliance guidelines from CMS and \",/*#__PURE__*/e(n,{href:\"https://www.cms.gov/priorities/key-initiatives/burden-reduction/administrative-simplification/hipaa/privacy-security-information\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"HIPAA\"})}),\" is crucial.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If regulations feel overwhelming, consider working with professionals like those at \",/*#__PURE__*/e(n,{href:{webPageId:\"HUZm58eJp\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft\"})}),\" who specialize in healthcare marketing to help ensure your content stays within \",/*#__PURE__*/e(n,{href:\"https://healthcraftcreative.com/blogs/your-online-reputation-matters-10-steps-to-develop-a-social-media-policy-for-healthcare-organizations\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"industry guidelines\"})}),\". Above all, keep your messaging honest, transparent, and focused on patient-first communication to build credibility while staying compliant.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Managing Limited Budgets\"}),/*#__PURE__*/e(\"p\",{children:\"Most SNFs don't have massive marketing budgets, so making every dollar count is key. Focusing on cost-effective strategies like email marketing and organic social media engagement can stretch your resources while still driving results.\"}),/*#__PURE__*/e(\"p\",{children:\"Take advantage of free tools like Google Business Profile to boost your online visibility and connect with the local community. And don't forget to track performance metrics\u2014knowing what works (and what doesn't) helps ensure your marketing dollars are well spent.\"}),/*#__PURE__*/e(\"h2\",{children:\"Strengthen Your SNF's Marketing Strategy\"}),/*#__PURE__*/t(\"p\",{children:[\"Tackling these marketing challenges head-on can help skilled nursing facilities attract more patients, build trust, and strengthen their reputation. At Healthcraft Creative Solutions, we specialize in marketing strategies designed specifically for SNFs. If you're ready to take your facility's marketing to the next level, \",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"reach out to us today\"})}),\"!\"]})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"First impressions matter. When it comes to sales calls in senior living, going in cold can make it harder to spark a genuine conversation. That\u2019s why taking time to \u201Cwarm up\u201D your outreach can make all the difference.\"}),/*#__PURE__*/e(\"p\",{children:\"In senior living, where trust and relationships are everything, the best sales calls feel less like a pitch and more like a partnership in the making. Whether you\u2019re offering wellness programs, tech solutions, or staffing support, a thoughtful approach can open more doors and lead to more meaningful results.\"}),/*#__PURE__*/t(\"p\",{children:[\"At \",/*#__PURE__*/e(n,{href:\"https://www.healthcraftcreative.com/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft Creative Solutions\"})}),\", we help vendors connect authentically with the senior care industry. Here are five smart ways to warm up your sales calls and build lasting relationships with the communities you\u2019re trying to serve.\"]}),/*#__PURE__*/e(\"h2\",{children:\"1.\\xa0Start With Context, Not a Pitch\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Before you even think about picking up the phone, research the community you\u2019re calling. Is it \",/*#__PURE__*/e(n,{href:\"https://www.agingcare.com/articles/difference-between-independent-living-and-assisted-living-168142.htm\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"independent living, assisted living\"})}),\", memory care, or a continuing care retirement community? What recent news or changes have occurred? Are they part of a larger group or privately owned?\"]}),/*#__PURE__*/e(\"p\",{children:\"Mention something specific in your opener:\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CI saw your community was recently recognized for its memory care programming. That\u2019s such a tough service line to get right. Congratulations!\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"This shows respect for their work\\xa0\",/*#__PURE__*/e(\"em\",{children:\"and\"}),\"\\xa0opens the door to how your offering might align with their goals.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re using \",/*#__PURE__*/e(n,{href:\"https://healthcraftcreative.com/solutions-healthcare-analytics\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft\u2019s Market Mover\\xae Analytics\"})}),\", you can take this a step further. Market Mover gives you real-time insights into local market dynamics, helping you identify not just recent news, but also patient demographics, referral patterns, and competitive positioning. With this information, your outreach can be even more personalized, relevant, and impactful, turning a cold call into a warm conversation based on real data, not guesswork.\"]}),/*#__PURE__*/e(\"h2\",{children:'2.\\xa0Use the \"Give First\" Mentality'}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://seniorhousingnews.com/2024/12/01/senior-living-industry-set-to-thrive-in-2025-but-growth-remains-an-open-question/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Senior living operators are busy\"})}),\", so before you ask for a meeting, offer something helpful:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A free resource or industry report\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A quick insight based on what you're seeing in similar communities\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A relevant story or case study\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Even a simple \u201Cthought you might find this helpful\u201D article can shift the tone from transactional to collaborative.\"}),/*#__PURE__*/e(\"h2\",{children:\"3.\\xa0Get the Language Right\"}),/*#__PURE__*/e(\"p\",{children:\"Avoid corporate jargon and high-pressure sales talk. Use language that resonates in the senior living world:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://clermontpark.org/blog/skilled-nursing-community-vs-skilled-nursing-facility/#:~:text=The%20term%20\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Say \u201Ccommunity\u201D instead of \u201Cfacility\u201D\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Talk about \u201Cresident experience\u201D and \u201Cstaffing challenges\u201D instead of features and specs\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be people-first, not product-first\"})})]}),/*#__PURE__*/e(\"p\",{children:\"When you speak their language, you build credibility faster.\"}),/*#__PURE__*/e(\"h2\",{children:\"4.\\xa0Leverage Social Proof Strategically\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019ve worked with similar communities or have partnerships in the industry,\\xa0\",/*#__PURE__*/e(\"em\",{children:\"mention them\"}),\". But don\u2019t name-drop to impress; tie it back to how you\u2019ve helped solve a challenge that might be relevant.\"]}),/*#__PURE__*/e(\"p\",{children:\"For example:\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWe recently worked with a 60-unit assisted living community in Ohio facing staffing burnout. They saw a 20% reduction in agency hours after using our platform.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"The message is clear, relevant, and designed to build trust.\"}),/*#__PURE__*/e(\"h2\",{children:\"5.\\xa0Follow Up Like a Pro (Not a Robot)\"}),/*#__PURE__*/e(\"p\",{children:\"If your first call doesn\u2019t get through, don\u2019t just blast out a generic email. Reference your call attempt and personalize your follow-up:\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CHi Karen, I left a quick voicemail this morning after seeing your community\u2019s involvement in the local wellness initiative. I\u2019d love to share something we\u2019ve done with similar communities focused on resident engagement. Would next Tuesday work for a quick 15-minute chat?\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Persistence is good. Personalized persistence is better.\"}),/*#__PURE__*/e(\"h2\",{children:\"Let\u2019s Make Your Next Sales Call Count\"}),/*#__PURE__*/e(\"p\",{children:\"At the end of the day, warming up your sales calls isn\u2019t about gimmicks\u2014it\u2019s about empathy, relevance, and timing. Senior living professionals want to work with partners who understand their daily challenges and care as much about their mission as they do.\"}),/*#__PURE__*/t(\"p\",{children:[\"We\u2019ve seen firsthand how a thoughtful, strategic approach can transform engagement and open doors just like we did with \",/*#__PURE__*/e(n,{href:{pathVariables:{fKUeAkClm:\"how-healthcraft-creative-solutions-helped-walkwise-drive-explosive-growth-in-facebook-reach-and-followers\"},unresolvedPathSlugs:{fKUeAkClm:{collectionId:\"pRkZD_P47\",collectionItemId:\"EigJgLUvo\"}},webPageId:\"DGEqNXyRg\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"WalkWise\"})}),\". By combining meaningful messaging with targeted outreach, we helped them quadruple their Facebook followers and reach tens of thousands of senior care professionals in just a few months. That\u2019s the power of understanding your audience and speaking directly to their needs. If you're ready to build stronger connections with senior living leaders, Healthcraft Creative Solutions is here to help you do it with heart, strategy, and results.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Want help crafting your outreach strategy or refining your senior living messaging? At Healthcraft Creative Solutions, we specialize in connecting the dots between people, products, and purpose in senior care. \",/*#__PURE__*/e(n,{href:\"https://www.healthcraftcreative.com/contact\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Reach out to us\"})}),\" so we can help your next sales conversation feel like the start of something good.\"]})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Healthcare providers are at the forefront of patient care, yet many struggle with fragmented data and unclear market insights. In an era where data-driven strategies define success, having the right tools to navigate patient needs and market trends is critical. Healthcraft\u2019s Market Mover\\xae analytics portal equips post-acute healthcare providers with the intelligence they need to deliver better care to the patients in their marketplace, enhance efficiency, and strengthen their financial sustainability.\"}),/*#__PURE__*/e(\"h2\",{children:\"Bridging the Gap Between Data and Patient-Centered Care\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Many providers recognize the importance of data, but accessing and interpreting it remains a challenge. \",/*#__PURE__*/e(n,{href:{webPageId:\"N0A5HQuWP\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Market Mover\"})}),\" simplifies this process, offering real-time insights that help healthcare organizations:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Meet the Needs of the Local Market\"}),\"\\xa0\u2013 Use data to identify the most common DRGs, optimize service delivery, and improve patient outreach.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Discover Competitive Opportunities\"}),\"\\xa0\u2013 Strategically align your services to meet patient demand.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Strengthen Competitive Positioning\"}),\"\\xa0\u2013 Stay ahead of shifting market dynamics by analyzing industry trends and referral patterns.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Empowering Providers with Actionable Insights\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Market Mover is built specifically for healthcare providers, translating complex industry data into easy-to-use insights. \",/*#__PURE__*/e(\"br\",{}),\"It supports organizations in making \",/*#__PURE__*/e(n,{href:\"https://www.envisionhealth.com/news/2024/shared-decision-making-in-healthcare\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"informed decisions\"})}),\" that can directly impact patient care and long-term growth.\"]}),/*#__PURE__*/e(\"p\",{children:\"By turning vast amounts of healthcare data into clear, meaningful insights, Market Mover helps providers formulate smarter sales strategies, powered by data.\"}),/*#__PURE__*/e(\"h2\",{children:\"Lead the Future of Patient-Centered Care with Market Mover\\xae\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In a healthcare landscape that demands precision and \",/*#__PURE__*/e(n,{href:\"https://sovereignnursing.com/the-importance-of-continuous-learning-and-adaptability-in-nursing/#:~:text=rounded%20skill%20set.-,Adaptability%20in%20Nursing,unpredictable%20nature%20of%20healthcare%20environments\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"adaptability\"})}),\", Market Mover helps ensure providers have the data-driven clarity to make impactful decisions. From understanding local market trends to creatively marketing your facility using data, this tool is designed to elevate every aspect of a healthcare organization.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Take control of your strategy. \",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us\"})}),\" for more info about how Market Mover can transform your approach to patient care and provider success.\"]})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Success in selling solutions to healthcare providers isn\u2019t just about offering great products\u2014it\u2019s about having the right data to drive strategic decisions. In an industry where market dynamics are constantly evolving, suppliers need a competitive edge to stay ahead. That\u2019s why Healthcraft has developed the new\\xa0Market Mover\\xae analytics portal, a powerful tool designed to help suppliers make data-driven decisions that lead to stronger sales and better customer connections.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Data-Driven Sales Matter\"}),/*#__PURE__*/t(\"p\",{children:[\"Companies that provide products to healthcare providers operate in a \",/*#__PURE__*/e(n,{href:\"https://hospitalcareers.com/blog/impact-of-work-environments-on-healthcare-workers/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"fast-paced environment\"})}),\" where providers\u2019 needs, regulations, and industry trends can shift rapidly. Making informed decisions based on real-time data can be the difference between capturing a valuable opportunity or missing out. The Market Mover analytics portal is built to provide suppliers with the insights they need to:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Identify high-value opportunities in real-time\"}),\"\\xa0\u2013 Access up-to-date market trends to pinpoint where demand is growing.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Strengthen sales conversations with data-backed insights\"}),\"\\xa0\u2013 \",/*#__PURE__*/e(n,{href:\"https://www.forbes.com/councils/forbesbusinesscouncil/2025/03/26/how-to-build-trust-with-skeptical-patients-through-healthcare-marketing/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Build credibility\"})}),\" and offer solutions that align with providers' actual needs.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Warm up sales calls \u2013 \"}),\"Better understand provider needs, market trends,\\xa0and stay one step ahead of the competition.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"How Market Mover\\xae Works\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(n,{href:{webPageId:\"N0A5HQuWP\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Market Mover\"})}),\" analytics portal compiles and analyzes key industry data, giving suppliers an easy-to-use platform that turns complex information into actionable insights. Whether you\u2019re looking to expand into new markets or refine your sales strategies, this tool puts the power of informed decision-making at your fingertips.\"]}),/*#__PURE__*/e(\"p\",{children:\"By leveraging real-time data, suppliers can engage with providers more effectively, ensuring that their products and services are positioned for success. No more guesswork\u2014just smarter sales strategies, powered by data.\"}),/*#__PURE__*/e(\"h2\",{children:\"Stay Ahead with Market Mover\\xae\"}),/*#__PURE__*/t(\"p\",{children:[\"With \",/*#__PURE__*/e(n,{href:\"https://premierinc.com/newsroom/blog/new-premier-data-reveals-healthcare-supply-chain-trends-challenges-and-actionable-solutions\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"healthcare supply\"})}),\" competition at an all-time high, standing out requires more than just great products. \",/*#__PURE__*/e(\"br\",{}),\"It requires\\xa0precision, strategy, and the ability to act on the right insights at the right time. Market Mover provides the data-driven support that suppliers need to thrive in an evolving landscape.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t leave your sales strategy to chance. \",/*#__PURE__*/e(n,{href:\"https://www.healthcraftcreative.com/contact\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us\"})}),\" to discover how Market Mover can revolutionize the way you do business.\"]})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"As the senior population continues to grow, their influence on purchasing decisions is becoming more significant. According to the \",/*#__PURE__*/e(n,{href:\"https://www.census.gov/library/stories/2023/05/2020-census-united-states-older-population-grew.html\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"2020 Census\"})}),\", the 65-plus population saw its largest-ever 10-year numeric gain from 2010 to 2020, increasing by 15.5 million people. In fact, this surge is more than double the previous largest increase (5.7 million) from 1980 to 1990.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Seniors are a key consumer demographic, and it's crucial for businesses to develop marketing strategies that effectively engage this audience. Here are five tips from \",/*#__PURE__*/e(n,{href:{webPageId:\"Uufn9sEgO\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft Creative Solutions\"})}),\" for reaching and connecting with seniors through tailored marketing strategies.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1.\\xa0Use Clear and Concise Communication\"}),/*#__PURE__*/e(\"p\",{children:\"Simplicity is paramount when marketing to seniors. This audience prefers direct, jargon-free messaging that is easy to understand. In fact, straightforward communication helps ensure that your message resonates clearly.\"}),/*#__PURE__*/e(\"p\",{children:\"Additionally, seniors are more likely to engage with content that uses legible fonts, high contrast, and accessible design. This makes it easier for them to read and interact with your marketing materials, whether it's on a website, flyer, or ad.\"}),/*#__PURE__*/e(\"h3\",{children:\"2.\\xa0Leverage Traditional and Digital Channels\"}),/*#__PURE__*/t(\"p\",{children:[\"While traditional media, such as print, direct mail, and TV, remain highly effective for reaching seniors, digital adoption among this group is rapidly increasing. According to the \",/*#__PURE__*/e(n,{href:\"https://www.pewresearch.org/internet/2024/01/31/americans-use-of-mobile-technology-and-home-broadband/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Pew Research Center\"})}),\", the percentage of seniors who own smartphones has risen significantly. Today, 76% of seniors over 65 own a smartphone, and 16% use it as their primary means of accessing the internet. \\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Furthermore, 70% of seniors have broadband internet at home. This shift toward digital connectivity presents an opportunity to integrate online and offline strategies, such as using both print and social media campaigns to reach seniors on multiple platforms.\"}),/*#__PURE__*/e(\"h3\",{children:\"3.\\xa0Build Trust Through Testimonials and Authority\"}),/*#__PURE__*/e(\"p\",{children:\"Trust is a key factor for seniors when making purchasing decisions. They are more likely to engage with brands that they find credible. This is where testimonials, case studies, and expert endorsements come into play. By leveraging positive feedback from satisfied customers or trusted authorities in the industry, you can build credibility. Additionally, word-of-mouth referrals and community engagement go a long way in establishing trust and influencing purchasing behavior among seniors.\"}),/*#__PURE__*/e(\"h3\",{children:\"4.\\xa0Prioritize Personalization and Relationship Building\"}),/*#__PURE__*/t(\"p\",{children:[\"Seniors value relationship-driven marketing. It's essential to engage with this audience in a way that reflects their needs and preferences. An article from the\\xa0\",/*#__PURE__*/e(n,{href:\"https://hbr.org/2021/07/your-messaging-to-older-audiences-is-outdated\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Harvard Business Review\\xa0\"})}),\"highlights how many traditional marketing strategies are based on outdated assumptions about older adults. It\u2019s important to identify with the elderly and tailor messages that speak to their unique experiences.\"]}),/*#__PURE__*/e(\"p\",{children:\"Personalized messaging not only improves engagement and response rates, but also helps seniors feel more connected to your brand. Furthermore, excellent customer service and follow-up communication play a vital role in nurturing long-term relationships with senior customers.\"}),/*#__PURE__*/e(\"h3\",{children:\"5.\\xa0Emphasize Value and Benefits Over Features\"}),/*#__PURE__*/t(\"p\",{children:[\"When marketing to seniors, it\u2019s crucial to align your messaging with their needs and concerns. Rather than focusing on the technical features of your product or service, emphasize the value and benefits it brings to their lives. Emotional appeal plays a significant role in influencing senior purchasing decisions. Research from \",/*#__PURE__*/e(n,{href:\"https://www.nielsen.com/insights/2016/were-ruled-by-our-emotions-and-so-are-the-ads-we-watch/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Nielsen\"})}),\" shows that ads that score well on emotional engagement tend to generate higher sales\u2014up to a 23% lift, according to a study of 100 recent ads. \",/*#__PURE__*/e(n,{href:{pathVariables:{fKUeAkClm:\"sharing-your-culture-through-storytelling\"},unresolvedPathSlugs:{fKUeAkClm:{collectionId:\"pRkZD_P47\",collectionItemId:\"djHiog90B\"}},webPageId:\"DGEqNXyRg\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Storytelling\"})}),\" is a powerful way to connect with seniors emotionally and show how your product can improve their quality of life.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Unlock Success in Senior Marketing with Healthcraft\"}),/*#__PURE__*/e(\"p\",{children:\"Marketing to seniors requires authenticity, clarity, and trust. By following these five tips\u2014using clear communication, leveraging both traditional and digital media, building trust through testimonials, prioritizing personalized marketing, and focusing on benefits over features\u2014you can create more effective campaigns that resonate with the senior audience.\"}),/*#__PURE__*/t(\"p\",{children:[\"At\\xa0Healthcraft Creative Solutions, we specialize in helping businesses craft strategies that connect with seniors and drive results. \",/*#__PURE__*/e(n,{href:\"https://www.healthcraftcreative.com/contact\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us today\\xa0\"})}),\"to learn how we can support your business in reaching and growing your senior customer base.\"]})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In today\u2019s fast-paced healthcare industry, the ability to make informed decisions quickly is critical. At Healthcraft Creative Solutions, we understand the importance of data-driven decision-making and the powerful impact it can have on business success. \"}),/*#__PURE__*/t(\"p\",{children:[\"With\\xa0\",/*#__PURE__*/e(n,{href:{webPageId:\"N0A5HQuWP\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft\u2019s proprietary Market Mover\\xae Analytics\"})}),\", we are transforming complex data into actionable insights that help you make smarter decisions, streamline operations, and drive better patient outcomes. Whether you\u2019re a healthcare provider looking to attract more patients or a supplier looking to strengthen your sales conversations, Market Mover gives you the tools to help act on your insights effectively.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Key Features & Benefits\"}),/*#__PURE__*/e(\"h3\",{children:\"Identifying Needs and Opportunities\"}),/*#__PURE__*/t(\"p\",{children:[\"One of the core strengths of Market Mover is its ability to help you identify \",/*#__PURE__*/e(n,{href:\"https://www.ama-assn.org/system/files/community-market-research.pdf\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"local market needs\"})}),\" and uncover competitive opportunities. This means providers can tailor services to meet patient demand, while suppliers can align sales efforts with the most promising prospects. By analyzing data across various care settings and payers, Market Mover offers insights into what\u2019s happening in your specific market, allowing you to strategically align your services to meet demand.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Target Identification\"}),/*#__PURE__*/t(\"p\",{children:[\"Market Mover helps you pinpoint high-value sales targets and patient demographics. By analyzing data on referral source patterns, patient demographics, \",/*#__PURE__*/e(n,{href:\"https://www.sciencedirect.com/topics/computer-science/patient-behavior\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"patient behavior\"})}),\", and local trends, you can identify exactly who your next patient or prospect can be. This focused approach helps you invest your time and resources where they\u2019ll have the biggest impact. Additionally, it can help providers reach the right patients at the right time, and help suppliers focus on the most impactful sales opportunities.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Prospect Profiling\"}),/*#__PURE__*/e(\"p\",{children:\"Cold calling can be a challenge, but with\\xa0Market Mover, you can warm up those calls. Our data-driven insights provide you with detailed profiles of potential prospects, allowing you to approach conversations with a higher level of relevance and preparedness. Providers can use Market Mover to engage patients with the right messaging and it can help suppliers approach sales conversations with confidence. Knowing your prospects' needs before reaching out can make all the difference.\"}),/*#__PURE__*/e(\"h3\",{children:\"Healthcraft Storyteller\"}),/*#__PURE__*/e(\"p\",{children:\"In healthcare, showcasing quality outcomes is key to building trust and attracting patients. With\\xa0Healthcraft Storyteller, you can share success stories and quality metrics that not only highlight your organization's achievements but also drive patient referrals. For providers, this means demonstrating excellence in care, and for suppliers, it means strengthening value propositions. Using data-driven storytelling, we help you convey your value in a way that resonates with patients and other healthcare providers.\"}),/*#__PURE__*/e(\"h2\",{children:\"More Than Just Data\"}),/*#__PURE__*/t(\"p\",{children:[\"At Healthcraft Creative Solutions, we believe that \",/*#__PURE__*/e(n,{href:{pathVariables:{fKUeAkClm:\"the-power-of-data-leveraging-healthcare-outcomes-to-drive-success\"},unresolvedPathSlugs:{fKUeAkClm:{collectionId:\"pRkZD_P47\",collectionItemId:\"iXyHwdp8i\"}},webPageId:\"DGEqNXyRg\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"data\"})}),\" should guide you toward meaningful insights and tangible outcomes. Market Mover\\xa0doesn\u2019t just offer raw data; it helps you use that data to achieve your goals. For healthcare providers,\\xa0Market Mover\\xa0enables you to not only attract more patients but also improve the quality of care by making informed decisions that align with patient and referral source needs. For suppliers, it helps identify key decision-makers, ensuring you\u2019re targeting the right people and strengthening your sales pipeline.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Recent Enhancements\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019re constantly working to improve Market Mover and provide even more value. We have recently expanded our data coverage to offer richer insights across all care settings and payers. We\u2019ve also reduced data latency for real-time decision-making and are rolling out advanced filtering capabilities for more granular, tailored analysis. These enhancements have strengthened Market Mover\u2019s ability to guide smarter, data-driven business decisions.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Market Mover?\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to decision-making,\\xa0data\\xa0is critical. Without it, decisions are just guesses.\\xa0Market Mover\\xa0helps to ensure that you\u2019re telling the right story at the right time, guiding smarter, data-driven business decisions.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ready to take your business to the next level with\\xa0Market Mover?\"}),\" \",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us today\"})}),\" to learn how our data-driven platform can help you make smarter decisions and drive results in healthcare.\"]})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Hal Price, Chief Business Development Officer at \",/*#__PURE__*/e(n,{href:{webPageId:\"Uufn9sEgO\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft Creative Solutions\"})}),\", is preparing to retire at the end of March after 42 years of service in the healthcare industry. His career, which has spanned both the provider, supplier and academic sides of the healthcare sector, has made an indelible mark on the post-acute care industry and beyond.\"]}),/*#__PURE__*/e(\"h2\",{children:\"A Unique Career of Dedication and Innovation\"}),/*#__PURE__*/e(\"p\",{children:\"Hal\u2019s journey began more than five decades ago, and it is anything but conventional. He began as a speech-language pathologist, primarily working with articulation and fluency disorders. He held positions in several universities where his contributions within the field of speech therapy and education left a lasting impact, helping to shape the next generation of professionals. But Hal\u2019s r\\xe9sum\\xe9 doesn\u2019t stop there\u2014far from it.\"}),/*#__PURE__*/e(\"p\",{children:\"At one point, he was a disc jockey in Memphis, spinning records and keeping people dancing and the airwaves lively. His journey through different industries speaks to his adaptability, curiosity, and willingness to dive headfirst into new challenges.\"}),/*#__PURE__*/t(\"p\",{children:[\"From working with industry innovators such as NovaCare, SelfCare, Beverly Enterprises/Golden Living, Aegis Therapies, and Healthcraft, his expertise and leadership have shaped the landscape of senior care marketing and business development. Hal\u2019s passion for the \",/*#__PURE__*/e(n,{href:\"https://pmc.ncbi.nlm.nih.gov/articles/PMC7387590/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"post-acute care\"})}),\" sector has driven him to create innovative solutions that have helped organizations succeed in an ever-evolving market.\"]}),/*#__PURE__*/t(\"p\",{children:[\"As Hal said on his \",/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/in/hal-price-6774911/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"LinkedIn page,\"})}),' \u201CI am honored to have been a part of so many amazing organizations throughout my career, and I will always be available to speak with you about this innovative organization I have helped to build.\"']}),/*#__PURE__*/e(\"h2\",{children:\"Hal\u2019s Impact on Healthcraft\"}),/*#__PURE__*/e(\"p\",{children:\"According to Hal, his work at Healthcraft Creative Solutions has been especially meaningful to him. As a founding member of the company, Hal has played an instrumental role in crafting the organization\u2019s forward-thinking approach to healthcare marketing. \"}),/*#__PURE__*/t(\"p\",{children:[\"Throughout his time at Healthcraft, Hal has led the development of business strategies and collaborated with clients to achieve long-term success. His ability to craft creative, results-driven campaigns has been a key contribution to Healthcraft's recognition as an \",/*#__PURE__*/e(n,{href:{webPageId:\"L5q4hz9vr\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"award-winning\"})}),\" organization. It\u2019s no surprise that Hal\u2019s leadership has made such an impact\u2014his passion for helping senior care providers and suppliers shines through in everything he does.\"]}),/*#__PURE__*/e(\"p\",{children:\"While Hal will be stepping away from his day-to-day role, he will continue to be a valuable resource to Healthcraft clients through an Emeritus status. His wealth of knowledge and experience will remain available for those who seek his guidance, ensuring that his legacy lives on at Healthcraft for years to come.\"}),/*#__PURE__*/e(\"h2\",{children:\"Looking to the Future\"}),/*#__PURE__*/t(\"p\",{children:[\"As Hal transitions into retirement, Healthcraft Creative Solutions is excited about the future. \",/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/in/cathy-berry-1b419a12/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Cathy Berry\"})}),\", a co-founder of Healthcraft, has taken on the role of Principal, bringing 14 years of experience in healthcare marketing and analytics. \"]}),/*#__PURE__*/t(\"p\",{children:[\"Alongside Cathy, several team members have stepped into elevated roles, ensuring the continued success and growth of Healthcraft. \",/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/in/laurenhomayoun/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Lauren Homayoun\"})}),\" now oversees creative functions as Creative Director, and \",/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/in/elizabeth-diehl-79794420/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Elizabeth Diehl\"})}),\" now oversees client experience and overall business efficiency as Operations Director. Additionally, \",/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/in/victoria-charanza/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Victoria Charanza\"})}),\" and \",/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/in/julie-hutchinson-a5548a6/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Julie Hutchinson\"})}),\" have taken on the roles of Social Media Director and Senior Social Media Coordinator, respectively.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Memories of Hal\"}),/*#__PURE__*/e(\"p\",{children:\"Cathy expressed deep gratitude and admiration for Hal, describing him as an inspiring mentor and advocate. She credited his optimism, creativity, and encouragement for pushing her. \u201Cto be a better thinker, stronger problem-solver, and a more confident leader.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"While Hal might downplay his impact, Cathy acknowledged that his mentorship made her journey significantly easier and more enjoyable. \u201CI know without your mentorship and leadership it would have been massively more difficult (and less fun),\u201D she reflected. She feels privileged to have learned from him and cherishes their years of shared growth and laughter.\"}),/*#__PURE__*/t(\"p\",{children:[\"Lauren reflected on the lasting impact Hal has had on her career and the fond memories they\u2019ve shared. She recalled his signature phrase,\\xa0\",/*#__PURE__*/e(\"em\",{children:\"\u201CHow hard could it be?\u201D\"}),\"\\xa0 while working on special projects. One memorable moment was their move to Texas, marked by a feast at Whiskey Cake\u2014true to Hal\u2019s style, they ordered nearly everything on the menu.\\xa0\",/*#__PURE__*/e(\"em\",{children:\"\u201CSince everything is bigger in Texas, it felt like an appropriate way to start our new adventure,\u201D\"}),\"\\xa0Lauren said.\"]}),/*#__PURE__*/t(\"p\",{children:[\"When Lauren left Golden Living, he gifted her\\xa0\u201C\",/*#__PURE__*/e(\"em\",{children:\"Oh, the Places You\u2019ll Go!\"}),\",\u201D\\xa0 a meaningful gesture she still treasures.\\xa0\",/*#__PURE__*/e(\"em\",{children:\"\u201CHal will forever be part of the foundation of my career,\u201D\"}),\"\\xa0she said. His mentorship was so impactful that he played a major role in her decision to return to Aegis Therapies and Healthcraft after seven years away.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Hal\u2019s Personal Style\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019ve ever met Hal, you know he has a signature style. Today, he\u2019s best known for his Hawaiian shirts, but Cathy Berry recalls that when she first met him, he was sporting a suit and tie. He\u2019s one of the few people who still uses traditional pencils (and a sharpener, of course), swears by his leather-bound Franklin Planner, and meticulously archives documents in binders organized by year. He also said that he was \u201Cthe last known person on the planet\u201D to give up his Blackberry.\"}),/*#__PURE__*/e(\"p\",{children:\"And then there are the shoes. For a while, people assumed he was so fancy that his footwear had his initials embroidered on them. The reality? They were just Hush Puppies. It\u2019s the kind of subtle, unintentional humor that makes Hal so memorable.\"}),/*#__PURE__*/e(\"h2\",{children:\"Mr. Pan Gloss and Hal\u2019s Unforgettable Sayings\"}),/*#__PURE__*/t(\"p\",{children:[\"Around the office, Hal is lovingly referred to as Professor Pangloss, a nod to his ever-optimistic and philosophical nature. He has a library of funny sayings that his colleagues have come to cherish, adding a touch of levity and wisdom to every conversation. For a glimpse into the world that shaped his love of radio and storytelling, check out this link to our \",/*#__PURE__*/e(n,{href:{pathVariables:{fKUeAkClm:\"a-tribute-to-the-golden-age-of-radio-celebrating-national-skilled-nursing-care-week\"},unresolvedPathSlugs:{fKUeAkClm:{collectionId:\"pRkZD_P47\",collectionItemId:\"Ce18mBAoZ\"}},webPageId:\"DGEqNXyRg\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Golden Age of Radio\"})}),\" page.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Best Wishes to Hal\"}),/*#__PURE__*/e(\"p\",{children:\"Hal\u2019s retirement marks the end of an era, but his influence will continue to guide Healthcraft as we build on the foundation he helped create. We are thankful for Hal\u2019s dedication to our clients, his leadership in shaping our company, and the profound impact he\u2019s had on the healthcare industry.\"}),/*#__PURE__*/t(\"p\",{children:[\"Hal\u2019s commitment to improving the lives of seniors and supporting healthcare providers will continue to resonate, and we can\u2019t wait to see what\u2019s next for him in this well-earned new chapter. \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Thank you, Hal, for everything you\u2019ve done!\"})})]})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"How AI-Generated Content Can Harm Your SEO\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s no secret that using artificial intelligence (AI) chatbots like ChatGPT can make quick work of many tasks, like writing blog posts or website content. It\u2019s particularly appealing to leverage these tools when you have a small team or don\u2019t have a team member who is a dedicated writer. Although it can be tempting, relying too heavily on AI to write content for your website can ruin your website\u2019s Search Engine Optimization (SEO). SEO determines if your web pages rank at the top of search results on platforms like Google. But why does this matter, and why should you care? In this blog, \",/*#__PURE__*/e(n,{href:{webPageId:\"Uufn9sEgO\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Healthcraft Creative Solutions \"})}),\"discusses how relying too much on AI-generated content (AIGC) can negatively impact your website's SEO, affecting your search engine rankings and visibility to potential customers.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Why does SEO matter?\"}),/*#__PURE__*/e(\"p\",{children:\"SEO affects how visible your content is to potential customers. Higher rankings lead to increased visibility, more clicks, and greater engagement. In a competitive healthcare market, effective SEO ensures your online presence stands out from competitors, making it easier for your target audience to find the content they need and boosting your chances of success.\"}),/*#__PURE__*/e(\"h3\",{children:\"Balancing AI Assistance With Human Creativity\"}),/*#__PURE__*/t(\"p\",{children:[\"Before discussing the risks of using AI chatbots for writing content, let\u2019s explore \",/*#__PURE__*/e(n,{href:{pathVariables:{fKUeAkClm:\"healthcare-marketing-in-a-world-with-ai\"},unresolvedPathSlugs:{fKUeAkClm:{collectionId:\"pRkZD_P47\",collectionItemId:\"LBCZWe2zR\"}},webPageId:\"DGEqNXyRg\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"how AI can be helpful \"})}),\"when used sparingly. AI tools are great for brainstorming, such as generating blog topic ideas. They can also help refine your writing. For instance, if your landing page content is too wordy, you can use AI to make it more concise by cutting unnecessary or repetitive text.\"]}),/*#__PURE__*/e(\"p\",{children:\"In these situations, AI can be a useful tool to help you break through writer\u2019s block or refine some copy. However, even in this case, AI should be used carefully.\\xa0While AI can be good for helping you brainstorm topics, it can be tempting to ask it to continue writing content based on those topics rather than writing it yourself. Additionally, asking AI to tweak your content can remove important information or make it feel less human. Be sure to write your own content and read through the AI\u2019s output to confirm that it is accurate and well-written.\"}),/*#__PURE__*/e(\"h3\",{children:\"AI Accuracy and Its Impact on Search Rankings\"}),/*#__PURE__*/t(\"p\",{children:[\"Google, the most used search engine, takes a balanced stance on AI-generated content when it comes to SEO. According to its \",/*#__PURE__*/e(n,{href:\"https://developers.google.com/search/blog/2023/02/google-search-and-ai-content\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"blog,\"})}),\" Google prioritizes high-quality content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T), regardless of how it\u2019s created. However, AI often produces inaccurate content; a \",/*#__PURE__*/e(n,{href:\"https://dl.acm.org/doi/pdf/10.1145/3613904.3642596\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Purdue study\"})}),\" found that 52% of ChatGPT responses contain incorrect information. This can harm your search rankings and credibility with readers.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://blog.google/products/search/google-search-update-march-2024/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Google continues to refine its ranking system\"})}),\" to prioritize helpful, original content and penalize low-quality or inaccurate pages. The more writers rely on AI to create content without making sure that it is accurate and well-written, the more they will likely see their pages sink in search engine rankings over time.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Why Human-Generated Content Matters\"}),/*#__PURE__*/t(\"p\",{children:[\"While some readers may not mind if your content is written by AI, many value the personal touch of human-written content. \\xa0Founder of Keever SEO \",/*#__PURE__*/e(n,{href:\"https://www.forbes.com/councils/forbesagencycouncil/2024/02/02/ai-is-driving-the-future-of-seo-how-to-adapt/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Scott Keever\"})}),\" explains, \u201CWhile using AI to generate content is fast and cost-efficient, human-driven content brings creativity, emotions, and unique perspectives that AI cannot emulate.\u201D As the public familiarizes itself with AI, they will likely be able to tell if your content was written by a human and many will appreciate the human touch.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Revolutionize Your SEO Strategy with Healthcraft\"}),/*#__PURE__*/t(\"p\",{children:[\"Healthcraft Creative Solutions specializes in creating high-quality, SEO-optimized content that gives you the best of both worlds. Our experienced team understands how to craft content that builds authentic connections with your audience \",/*#__PURE__*/e(\"em\",{children:\"and\"}),\" helps your website rank higher on search engines like Google. Our team uses proven strategies to ensure your content is not only engaging but also aligned with the latest SEO best practices. Whether you're looking to improve your search visibility or develop a more effective content strategy, we\u2019re here to help. \",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us today\"})}),\" to elevate your marketing efforts and drive more organic traffic to your site.\"]})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Learn how Healthcraft Creative Solutions transformed WalkWise\u2019s social media presence, dramatically increasing their Facebook reach and followers through a targeted organic and paid marketing campaign.\"}),/*#__PURE__*/e(\"h2\",{children:\"About WalkWise\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.walkwise.com/remote-monitoring/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"WalkWise\"})}),\" is a remote monitoring solution designed for senior living communities. The RTM (remote therapeutic monitoring) device attaches to walkers, wheelchairs and canes, collecting data and monitoring the movements of patients with mobility challenges. Staff members are alerted immediately to potentially dangerous situations that could lead to falls, injuries, and costly hospitalizations, and the data collected provides insights into the best plan of care for each resident. Many senior living communities using WalkWise have reported a 40% reduction in falls.\"]}),/*#__PURE__*/e(\"h2\",{children:\"The Challenge\"}),/*#__PURE__*/e(\"p\",{children:\"In May of 2024, WalkWise had a limited social media presence. They had only posted once on Facebook since December of 2020, and they did not have a presence on Instagram. Their Facebook ads for the RTM device were underperforming, yielding limited reach and impact. Seeking support to elevate brand awareness and more effectively engage their target audience, they chose to partner with Healthcraft Creative Solutions, an agency with expertise in senior healthcare marketing.\"}),/*#__PURE__*/e(\"h2\",{children:\"Strategy\"}),/*#__PURE__*/e(\"h3\",{children:\"Organic Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"In May of 2024, Healthcraft Creative Solutions began working with WalkWise to build their social media presence on Facebook and LinkedIn. We began by consistently posting three times per week on each platform, highlighting the benefits of their innovative remote therapeutic monitoring technology.\"}),/*#__PURE__*/e(\"h3\",{children:\"Paid Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"To increase the likelihood that users will engage with the organic marketing, Healthcraft deployed a paid marketing strategy to help drive results. In fact, research shows that just\\xa00.07%\\xa0of a page\u2019s fans engage with the average organic post,* which is why we consistently recommend supporting an organic social media strategy with paid ads.\"}),/*#__PURE__*/e(\"p\",{children:\"To hit the desired target audiences, Healthcraft Creative Solutions suggested three new Facebook ads: a follower growth ad ($300/month) and two carousel ads ($200/month each) highlighting the benefits of the RTM technology. One carousel ad was targeted at therapy providers, and one was targeted at senior living operators.\"}),/*#__PURE__*/e(\"h2\",{children:\"Results\"}),/*#__PURE__*/e(\"h3\",{children:\"Facebook\"}),/*#__PURE__*/e(\"p\",{children:\"From May to October of 2024, WalkWise experienced remarkable gains in Facebook followers and reach as a result of the Healthcraft social media strategy. Facebook followers are defined as users who have opted-in to follow your profile or page, and reach is the number of unique users who viewed your content.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Facebook Followers:\"}),\" Quadrupled from 297 to 1,188\"]})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Paid Ads Performance (September)\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Senior living operators ad:\"}),\" Reached 47,927\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Therapy providers ad:\"}),\" \\xa0Reached 41,193\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Follower growth ad:\"}),\" Reached 2,334\"]})})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Paid Ads Performance (October)\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Senior living operators ad:\"}),\" Reached 37,143\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Therapy providers ad:\"}),\" \\xa0Reached 43,028\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Follower growth ad:\"}),\" Reached 2,871\"]})})]})]})]}),/*#__PURE__*/e(\"h3\",{children:\"LinkedIn\"}),/*#__PURE__*/e(\"p\",{children:\"The LinkedIn strategy only included organic marketing and produced a 7% increase in followers from 535 to 573 between May and October of 2024.\"}),/*#__PURE__*/e(\"h2\",{children:\"Looking Ahead\"}),/*#__PURE__*/e(\"p\",{children:\"As can be seen from the Facebook results above, combining organic and paid marketing strategies exponentially increased followers and reach. To drive future growth, we recommend tailoring the winning strategies used on Facebook to drive success on LinkedIn.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"At Healthcraft Creative Solutions, we have deep healthcare industry expertise, and we understand the challenges healthcare and solutions providers face.\\xa0Our team of healthcare marketing and analytics experts are dedicated to helping you achieve long-term success. \"}),/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us today. \"})})]})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Storytelling is a time-honored tradition passed down through generations through music, dance, art and words. And who else embodies the \u201Cstoryteller\u201D better than older adults who have a lifetime of experiences to share? What\u2019s even more meaningful is the impact a story can have on others. It may warm a heart, provide comfort, drive understanding or build confidence for a new chapter in life.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u201CThe longer I live, the more beautiful life becomes.\u201D\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"\u2013 Frank Lloyd Wright\"})]})}),/*#__PURE__*/e(\"p\",{children:\"Sharing authentic experiences from your patients, residents, and team members is a powerful way to highlight your culture and let your local community get a glimpse of what it is like to heal, live or work for your organization.\"}),/*#__PURE__*/e(\"p\",{children:\"There are many ways you can include storytelling in your marketing strategy. When crafting a narrative, consider the following:\"}),/*#__PURE__*/e(\"h2\",{children:\"Is the tone accurate and respectful?\"}),/*#__PURE__*/e(\"p\",{children:\"Older adults are often portrayed with outdated stereotypes, either as disconnected from modern life or with messaging that diminishes their vitality. Some campaigns use patronizing imagery. Instead, be sure that the tone of the content and imagery reflects your culture and is built on a deep understanding and respect for older adults.\"}),/*#__PURE__*/e(\"h2\",{children:\"Are you projecting the right image?\"}),/*#__PURE__*/e(\"p\",{children:\"The common misconception is that moving into senior living signifies the end of independence. However, we know that older adults are often vibrant, active and full of life. Consider your setting and present the lifestyle in a positive light. Is there a resident who loves to garden and can share a few tips for planting season? Or a patient who can talk through their rehabilitation journey after surgery? These personal stories not only humanize your business but build trust with the community.\"}),/*#__PURE__*/e(\"h2\",{children:\"Are you getting the most out of your content?\"}),/*#__PURE__*/e(\"p\",{children:\"When you are creating your plan, be sure to consider what else you could be getting out of the experience. If you plan to speak to the resident face to face, could you also record a\\xa0video or take still photos? If the story includes a specific part of your community, like in the gardening example, could you film the story with the resident in the garden? Think about how the content will be used and if there are ways you can highlight other amenities or aspects of your culture in every story.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"At Healthcraft Creative Solutions, we specialize in crafting stories that showcase the vibrancy of aging. We elevate real stories to make seniors feel seen, respected and excited about the future. This thoughtful, empowering approach is what sets us apart from other organizations.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us today\"})}),\" to learn how Healthcraft Creative Solutions can enhance your senior community\u2019s messaging with compelling stories that reflect your culture.\"]})]});export const richText12=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Every healthcare provider has a story to tell, but creating a narrative that accurately reflects your outcomes data can be challenging. Whether your organization needs support with optimizing outcomes data, making it actionable or simplifying it for clear communication with your teams, Healthcraft Creative Solutions\u2019 \",/*#__PURE__*/e(n,{href:{pathVariables:{fKUeAkClm:\"top-10-data-analytics-services-companies\"},unresolvedPathSlugs:{fKUeAkClm:{collectionId:\"pRkZD_P47\",collectionItemId:\"MDWGTqeNb\"}},webPageId:\"DGEqNXyRg\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"award-winning Market Mover\\xae Analytics\"})}),\" can help. Market Mover is Healthcraft\u2019s proprietary analytics program that\\xa0aggregates both private and public data sources to provide a clear view of long-term care across the country. Healthcare providers and those who sell to providers can benefit from the power of Market Mover analytics by visualizing data in new ways to drive individual business objectives.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How Market Mover Can Work for You\"}),/*#__PURE__*/e(\"h3\",{children:\"Long-Term Care Providers\"}),/*#__PURE__*/e(\"p\",{children:\"Skilled nursing facilities, long-term care facilities, home health agencies and hospice agencies can benefit from Market Mover.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Drive Collaboration and Enhance Care:\"}),\" By leveraging Market Mover data with your clinical and therapy teams, you can identify opportunities for patient care enhancement. Once focus areas are determined, teams can work collaboratively to drive change. In fact, one skilled nursing facility in Tulsa, OK, used Market Mover to impact change in several areas, including:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Increasing average daily census\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Raising Part A volume\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reducing average length of stay\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Drastically improving quality measure scores\"})})]})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Expand and Optimize Revenue Opportunities: \"}),\"Market Mover\u2019s data visualization capabilities allow you to explore the market around your facility to analyze discharge and referral patterns, DRGs, providers and more. Using this information, you can develop a strategy that is aligned with your goals, such as creating a clinical specialty in an area where you see a growing need in the community or targeting a referral source who may be sending referring patients greater distances because they are unaware of your services.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Tell Your Story:\"}),\" Using the \u201CStoryteller\u201D feature, you can easily enhance your marketing materials by creating tables and graphics that highlight your successes. Information can be used to showcase why a consumer or referral source should choose your facility over the competition.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"Healthcare Suppliers\"}),/*#__PURE__*/e(\"p\",{children:\"Companies looking to sell to providers in the long-term care industry can use Market Mover to enhance their strategy as well.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Market Identification and Densification:\"}),\" Improve your sales strategy with key insights to care delivery on a market-by-market basis. Cross-reference your Ideal Customer Profile (ICP) with local needs to determine if there are additional growth opportunities in your current market or markets that you want to move into.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Create Custom Value Propositions:\"}),\" By analyzing a specific sales target\u2019s quality measures, you can tailor your value proposition to the key areas of need made evident in the data.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Engage More Effectively:\"}),\" By using Market Mover\u2019s \",/*#__PURE__*/e(\"em\",{children:\"Prospect Profile, \"}),\"suppliers can come to a sales meeting prepared with visuals designed to specifically highlight the areas in which they can help impact a facility\u2019s outcomes, making a cold call warm in a flash.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Data Doesn\u2019t Have to Be Daunting\"}),/*#__PURE__*/t(\"p\",{children:[\"With Market Mover Analytics from Healthcraft Creative Solutions, you can make healthcare data work for you. Whether you are a care provider or supplier, Healthcraft can help you harness data and visualize it in a compelling and actionable way. See how Market Mover can work for you when you schedule a demo, \",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"here.\"})})]})]});export const richText13=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In the constantly changing business landscape, clear marketing priorities are essential for achieving growth and success. As budget season approaches, now is the perfect time to reassess and refine your marketing strategies for the upcoming year. Here\u2019s a strategic guide to help you effectively determine and prioritize your marketing needs.\"}),/*#__PURE__*/e(\"h2\",{children:\"Start with an Audit\"}),/*#__PURE__*/t(\"p\",{children:[\"Before setting new priorities, assess where your business currently stands. Conduct a \",/*#__PURE__*/e(n,{href:{webPageId:\"yHF8q5W6l\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"comprehensive audit\"})}),\" or survey to gather crucial information:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Competitive Landscape:\"}),\" Investigate your competitors\u2019 strategies to identify what works best in your field or industry.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Marketing Metrics:\"}),\" Analyze key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and return on investment (ROI).\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Audience Insights:\"}),\" Collect data on your audience\u2019s preferences, behaviors, and dislikes.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Define Your Business Goals\"}),/*#__PURE__*/t(\"p\",{children:[\"Align your marketing priorities with your business objectives. Keep in mind the \",/*#__PURE__*/e(\"strong\",{children:\"SMART \"}),\"criteria; your goals should be:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"S\"}),\"pecific\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"M\"}),\"easurable\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"A\"}),\"chievable\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"R\"}),\"elevant\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"T\"}),\"ime-bound\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"For example, if one of your goals is to boost sales by 15% over the next quarter, consider optimizing your website, running targeted campaigns and augmenting email marketing.\"}),/*#__PURE__*/e(\"h2\",{children:\"Segment Your Audience\"}),/*#__PURE__*/e(\"p\",{children:\"Understanding your audience is critical for determining practical marketing priorities. Segment your audience based on interests, age, demographics, etc. If you identify a growing segment interested in eco-friendly products, prioritize social media campaigns and influencer partnerships targeting this group.\"}),/*#__PURE__*/e(\"h2\",{children:\"Leverage Data-Driven Insights\"}),/*#__PURE__*/e(\"p\",{children:\"Utilize data tools to analyze customer behavior and campaign performance. Built-in social media insights, Google Analytics, and various CRM systems can provide valuable data. If your data shows that social media marketing yields a higher ROI than email marketing, prioritize your social media efforts.\"}),/*#__PURE__*/e(\"h2\",{children:\"Consider Resource Allocation\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Evaluate your available resources\u2014budget, staff, and time. Align your marketing priorities with your resource capacity to ensure your strategies are achievable. For instance, with a low budget, focus on cost-effective strategies like \",/*#__PURE__*/e(n,{href:{webPageId:\"nXGLj7npB\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"content marketing\"})}),\" on social media or \",/*#__PURE__*/e(n,{href:{webPageId:\"dqKorvU2V\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"SEO\"})}),\" instead of expensive paid advertisements.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Monitor and Adjust\"}),/*#__PURE__*/e(\"p\",{children:\"Setting priorities is an ongoing process. Continuously monitor the performance of your marketing efforts and be prepared to adjust based on new data and shifting business conditions.\"}),/*#__PURE__*/e(\"p\",{children:\"Determining marketing priorities requires a strategic approach that combines data analysis, audience understanding, and alignment with business goals. You can set practical marketing priorities that drive meaningful results by assessing your current situation, defining clear objectives, segmenting your audience, leveraging data, considering resource allocation, and staying adaptable. At Healthcraft Creative Solutions, we specialize in helping businesses prioritize their marketing needs and shape their strategies for success. Let us guide you through setting and achieving your marketing goals.\"}),/*#__PURE__*/t(\"p\",{children:[\"Plan for a strong future. \",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us today\"})}),\" to learn more about how Healthcraft can support your business objectives.\"]})]});export const richText14=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In today's digital world, accessibility isn't just a nice-to-have\u2014it's a must. Imagine your website being a closed door for millions of potential customers. With 1.3 billion people worldwide living with a disability, making your website ADA-compliant is not just a legal requirement but a smart business move, especially in the business of serving older adults in post-acute care settings. So, what exactly is an ADA-compliant website?\"}),/*#__PURE__*/e(\"h2\",{children:\"What is an ADA-Compliant Website?\"}),/*#__PURE__*/e(\"p\",{children:\"An ADA-compliant website is a digital space that respects and includes everyone. It adheres to the Americans with Disabilities Act (ADA) standards, ensuring that all online content is accessible to everyone, including those with disabilities. All the information on your site should be easily accessible, whether through text readers for the visually impaired or keyboard navigation for those with motor disabilities. In other words, your website should be navigable without a mouse and videos should include subtitles for the hearing impaired. By following ADA requirements, you help ensure that all users can access and benefit from your services, regardless of their abilities. It's a step towards a more inclusive digital world.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why ADA Compliance Matters for Your Business\"}),/*#__PURE__*/e(\"p\",{children:\"Having an accessible website not only promotes equality and inclusion but also helps your business by making the website user-friendly. An accessible website boosts your brand image and expands your reach, potentially attracting more clients and increasing revenue. However, non-compliance could potentially result in legal fees, settlements and the cost of redesigning your website. Most importantly, it can harm your reputation and drive away potential clients.\"}),/*#__PURE__*/e(\"h2\",{children:\"Key Criteria for Web Content Accessibility Guidelines (WCAG)*\"}),/*#__PURE__*/e(\"p\",{children:\"To help ensure your website meets ADA standards, follow the Web Content Accessibility Guidelines (WCAG), which focus on four key criteria:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--list-style-type\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Perceivable:\"}),\" All information and user interface components must be presented in ways that users can perceive. This means that content should not be invisible to any of their senses.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Operable:\"}),\" Users must be able to operate the interface. This involves ensuring that all functions can be used via keyboard or other assistive technologies, eliminating any barriers to interaction.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Understandable:\"}),\" The information and user interface must be understandable. Visitors should easily comprehend what to do when they land on your website, with clear instructions and intuitive navigation.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Robust:\"}),\" Content must be robust enough to be interpreted by various user agents, including assistive technologies. This ensures that your website remains accessible as technologies evolve.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"How Healthcraft Can Support ADA Compliance on Websites\"}),/*#__PURE__*/t(\"p\",{children:[\"Understanding and applying ADA compliance for digital accessibility helps to improve digital experiences for all. Through the application of WCAG\u2019s guidelines and leveraging digital tools, such as \",/*#__PURE__*/e(n,{href:\"https://accessibe.com/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"accessiBe\"})}),\", you can help enhance your website's accessibility.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Get our \",/*#__PURE__*/e(n,{href:{webPageId:\"yHF8q5W6l\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"free website audit\"})}),\" or \",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"contact us today\"})}),\" to learn more about how Healthcraft Creative Solutions can help enhance your website's accessibility.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"*\",/*#__PURE__*/e(n,{href:\"https://wcagcom.wpenginepowered.com/guide/what-is-wcag/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"https://wcagcom.wpenginepowered.com/guide/what-is-wcag/\"})})]})]});export const richText15=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"It\u2019s no secret that the healthcare industry, more specifically the skilled nursing facility sector, still faces significant staffing challenges, even after many other industries have managed to bounce back after the pandemic.\"}),/*#__PURE__*/t(\"p\",{children:[\"In fact, a recent survey released by \",/*#__PURE__*/e(n,{href:\"https://www.ahcancal.org/News-and-Communications/Press-Releases/Pages/State-Of-The-Sector-Nursing-Home-Staffing-Shortages-Persist-Despite-Unprecedented-Efforts-To-Attract-More-Staff-.aspx\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"AHCA/NCAL\"})}),\" reported that \u201CNinety-nine percent of nursing homes currently have open jobs, including 89 percent who are actively trying to hire for registered nurse (RN) positions.\u201D*\"]}),/*#__PURE__*/e(\"p\",{children:\"Collaboration with strategic partners is integral to driving success and overcoming obstacles like staffing shortages. With that, we\u2019d like to share a success story of our collaboration with Touchstone Communities. Touchstone Communities operates 31 skilled nursing facilities across Texas. Together, we worked to address their staffing challenges, achieving remarkable success.\"}),/*#__PURE__*/e(\"h2\",{children:\"Understanding Staffing Shortages\"}),/*#__PURE__*/e(\"p\",{children:\"Touchstone Communities, known for its exceptional post-acute healthcare services, faced a significant challenge in 2022. A shortage of registered nurses, certified nursing assistants and other essential staff threatened the company's mission of providing top-tier healthcare and improving patients' lives. This situation underscored the urgent need for a solution to ensure uninterrupted, high-quality patient care.\"}),/*#__PURE__*/e(\"p\",{children:\"The COVID-19 pandemic and an aging workforce created staffing challenges for the industry. Touchstone was not immune to these challenges.\"}),/*#__PURE__*/e(\"h2\",{children:\"Our Solution: Healthcraft\u2019s Targeted Social Media Campaign\"}),/*#__PURE__*/e(\"p\",{children:\"Given our ongoing partnership with Touchstone to boost patient referrals, they looked to us for help in growing their recruitment funnel with qualified applicants. We responded with a targeted social media campaign that engaged with potential job seekers and promoted awareness of Touchstone's culture first, then their job openings. This joint effort was a testament to the power of collaboration in overcoming challenges.\"}),/*#__PURE__*/e(\"p\",{children:\"Our strategy involved utilizing Touchstone's presence on various social media platforms, including Facebook, LinkedIn, Twitter and Instagram. Additionally, we created a dedicated Touchstone Communities Careers Facebook page, focusing on recruitment content to maximize our reach and impact.\"}),/*#__PURE__*/e(\"p\",{children:\"In addition to organizing location-based virtual hiring events and paid advertising campaigns, we shared user-generated content highlighting Touchstone employees' achievements and fostered strong relationships within their teams.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"The Results? Impressive Engagement and Click-Through Rates\"}),/*#__PURE__*/e(\"p\",{children:\"Our social media campaign ran from August to October 2022, yielding remarkable outcomes:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reach grew from 66,000 in August to 158,000 in October.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The average cost per engagement was a mere $0.19, significantly lower than the industry average of $1.32.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Engagement increased by 64% over the three months.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Click-through rates to unique URLs rose by 35%.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Visits from Facebook to Touchstone's Careers page surged, with a low bounce rate.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Touchstone successfully engaged with qualified job seekers through social media, surpassing other recruiting platforms.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Power of Strategic Marketing and Analytics in Healthcare Social Media Management\"}),/*#__PURE__*/e(\"p\",{children:\"Our collaboration with Touchstone Communities is an excellent example of how strategic marketing and analytics can aid skilled nursing facilities in achieving their business objectives, even in difficult situations. Through a focused social media campaign, we enhanced recruitment efforts and assisted Touchstone in effectively tackling its staffing shortages.\"}),/*#__PURE__*/e(\"h2\",{children:\"Transform Your Community's Success with Healthcraft Creative Solutions\"}),/*#__PURE__*/e(\"p\",{children:\"Healthcraft Creative Solutions can help you address your community's staffing challenges. Our team of digital marketing and analytics experts specializes in the senior living, therapy and post-acute care industries.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us today\"})}),\" to revolutionize your marketing approach and elevate your community's success.\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"*\",/*#__PURE__*/e(n,{href:\"https://www.ahcancal.org/News-and-Communications/Press-Releases/Pages/State-Of-The-Sector-Nursing-Home-Staffing-Shortages-Persist-Despite-Unprecedented-Efforts-To-Attract-More-Staff-.aspx\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"https://www.ahcancal.org/News-and-Communications/Press-Releases/Pages/State-Of-The-Sector-Nursing-Home-Staffing-Shortages-Persist-Despite-Unprecedented-Efforts-To-Attract-More-Staff-.aspx\"})})]})]});export const richText16=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Recently, many colleges celebrated the achievements of their latest cohort of graduates. This is a prime opportunity for businesses to attract fresh talent full of new ideas and energy. However, standing out in a competitive job market in healthcare, post-acute care, and senior living requires more than just a job listing.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here\u2019s how to make your company brand appealing to new graduates:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Advertise Your Benefits: \"}),\"New graduates often consider more than just the salary when choosing their first job. Highlighting a comprehensive benefits package can help your company stand out. This package can include health insurance, retirement plans, paid time off and wellness programs. It's also vital to showcase unique perks, such as flexible schedules and professional development opportunities. These benefits demonstrate that you prioritize the well-being and growth of your employees.\"]})})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Emphasize Your Culture: \"}),\"Company culture is an important consideration for many new graduates. They are looking to join a team where they feel they can fit in and grow. Use your website, social media and recruitment materials to display your company culture. Share stories from current employees, provide behind-the-scenes looks at your work environment and showcase examples of team-building activities for success. Highlight your organization's mission, vision and values to attract graduates who share your goals and passions. Also, emphasize the inclusivity and diversity of your culture to make every potential candidate feel welcomed and valued.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Be Authentic: \"}),\"Authenticity is crucial in establishing trust with potential employees. It's important to be transparent about your company's work environment, sharing both successes and challenges. Graduates value honesty and are more likely to be drawn to a company that provides a realistic portrayal of the workplace. This transparency can make them feel secure and confident in their decision to join your organization.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Streamline the Recruitment Process: \"}),\"New graduates often receive multiple job applications and offers. Streamlining your recruitment process can give you a competitive edge. Implement text applications to make it easy for candidates to apply on the go. Ensure that your application process is mobile-friendly and consider exploring ways to swiftly screen applications and schedule interviews. Clear and timely communication throughout the process can significantly improve their experience. Reassure them about the efficiency of your process, making them feel respected and considered.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Offer Career Development Opportunities: \"}),\"New graduates are enthusiastic about learning and advancing in their new positions. Emphasizing your company's dedication to career development can appeal to ambitious candidates. Display your mentorship programs, training sessions and opportunities for progression. Inform potential employees that you are committed to investing in their future and offer a clear path for career advancement.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Focusing on these strategies can help your company stand out to new graduates and attract the best talent. Remember that today's graduates are seeking more than just a paycheck; they want a workplace where they can grow, feel valued, and contribute meaningfully. Showcase your benefits, culture, and commitment to authenticity and streamline your recruitment process to make it easy for them to choose you.\"}),/*#__PURE__*/e(\"p\",{children:\"Looking to improve your recruitment strategies and attract top-tier new graduates? Healthcraft Creative Solutions can help. Our team of experts specializes in creating and supporting robust marketing plans tailored to your needs. With specialists in digital marketing and analytics dedicated to the healthcare, senior living, and post-acute care industries, we help ensure your message resonates with future candidates.\"}),/*#__PURE__*/t(\"p\",{children:[\"Learn how Healthcraft Creative Solutions can help you transform your healthcare recruitment strategy, revamp your digital presence to appeal to new graduates and achieve your business and recruitment objectives by \",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"contacting us today.\"})})]})]});export const richText17=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This week is National Skilled Nursing Care Week, a time for us to recognize all of the individuals who live, work and volunteer in nursing centers across the country. This is an important time for Healthcraft, as we are honored to be able to share so many of the wonderful stories from our skilled nursing clients each day.\"}),/*#__PURE__*/t(\"p\",{children:[\"Created by AHCA/NCAL, this year\u2019s theme is\\xa0\",/*#__PURE__*/e(\"em\",{children:\"Radiant Memories - A Tribute to the Golden Age of Radio.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:'\u201CMore than nostalgia, \"Radiant Memories\" is a call to honor the enduring legacy of skilled nursing care centers. In these centers, residents and staff contribute to the creation of radiant memories, akin to the cherished moments shared through music and stories over the radio waves.\u201D*'})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"To help you get into the spirit of the time period of the Golden Age of Radio, Healthcraft\u2019s resident music aficionado and former radio disc jockey\\xa0in Memphis, TN, Hal Price, has put together Spotify playlists for you to enjoy with his favorite songs from this time.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(n,{href:\"https://open.spotify.com/playlist/4YnkGVsNPJz2lWJ2S4MmIm?si=AYLxo_stQb6aKbGuNSeICA\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Best of the 1910s\"})})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(n,{href:\"https://open.spotify.com/playlist/55rvXDgBFr4aq11ve7dD7D?si=AXXxDDlSQvy7bjeq_eVHrA\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Best of the 1920s\"})})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(n,{href:\"https://open.spotify.com/playlist/2JGYreR5C1LB0kAjngTShi?si=3uyrDQaLQ16VS4zUy-NUYg\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Best of the 1930s\"})})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(n,{href:\"https://open.spotify.com/playlist/5ydW2MwKSHXnExYEJvYjHi?si=vGjrYmmNT0OkGfsf2TbMmQ\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Best of the 1940s\"})})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(n,{href:\"https://open.spotify.com/playlist/0ETuNRX7GWqZNZLsQtwRKS?si=yn-qfPY8Sq-SgdOMN_FDuQ\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Best of the 1950s\"})})})]});export const richText18=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Determining how to use your often limited marketing budget can have you considering whether or not a professional marketing agency is worth the investment. This blog explores the advantages of hiring a professional marketing company over a freelancer or independent contractor solution.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Hire an Agency?\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ve been searching the web for an affordable solution to a marketing, design or advertising need. And, in fact, there are several options to consider when making your decision. Here are reasons why you may want to hire a professional marketing company over a freelancer:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Complex Industry: \"}),\"Professional marketing agencies consist of skilled content creators and designers who may specialize in your industry. Collaborating with a partner who understands your business means less burden on you to educate them on your goals and expectations.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Diverse Skill Set:\"}),\" Professional marketing agencies have a team of experts with diverse skill sets, including graphic designers, web developers, content writers, SEO specialists, and project managers. This collaborative approach means that your project receives comprehensive attention from specialists in different areas.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Comprehensive Services:\"}),\" In addition to design and development, agencies are often a \u201Cone-stop-shop\u201D offering additional services such as branding, digital marketing, and SEO. This can help you create a cohesive and effective marketing strategy.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Agility:\"}),\" Agencies can typically work quickly to meet deadlines by leveraging a network of individuals. Agencies can also be more flexible to grow with you as needs and expectations evolve.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Quality Control and Reliability:\"}),\" Professional agencies have established processes and quality control measures to help ensure consistent, high-quality work. With strong communication protocols, you are more likely to get a quick response to any inquiries and receive deliverables on schedule.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Accountability:\"}),\" Agencies implement formal contracts clearly defining project scope, timelines, and responsibilities. This provides a higher level of accountability compared to working with individual freelancers.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Support and Maintenance:\"}),\" Professional agencies often offer ongoing support and maintenance services after completing a project. They can help with updates and technical support, providing long-term peace of mind.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"If you are looking for a collaborative partner who is mutually invested in your success, a professional marketing agency is the answer.\"}),/*#__PURE__*/t(\"p\",{children:[\"Healthcraft Creative Solutions delivers hand-crafted marketing and analytics solutions for the healthcare industry. Click \",/*#__PURE__*/e(n,{href:{webPageId:\"HUZm58eJp\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"here\"})}),\" to learn more about our solutions, or to \",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"schedule an introduction.\"})})]})]});export const richText19=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Owning a website is crucial to building a digital identity for your business, which means it\u2019s equally important to make sure that your website is working for you. To evaluate if your website contributes to your goals or is stuck in stagnation, you need to delve into the world of metrics.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why are metrics important?\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some reasons why tracking metrics for your website is essential for business success:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Provides a baseline\"}),\" that establishes a starting point for evaluation.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Measures business performance, \"}),\"indicating how well your website educates and converts visitors.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Monitors productivity\"}),\" and helps identify areas of waste and inefficiency.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Measures impact of improvements,\"}),\" evaluating the effectiveness of changes made to the website.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Optimizes website,\"}),\" offering insights to enhance user experience and website performance.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Assists in marketing strategies\"}),\" by developing strategies to attract and retain visitors.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Strategic Growth\"}),\" builds a foundation for strategic growth, product analysis and service improvement.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"What are website metrics, and what do they mean?\"}),/*#__PURE__*/e(\"p\",{children:\"Website metrics track a website's performance and statistics, providing in-depth insights into its variables. Some of the individual metrics include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Website Traffic: \"}),\"Website traffic metrics such as unique visitors, page views and traffic sources are crucial for businesses to track and optimize their online strategy. These metrics provide insights into website reach, engagement and sources of traffic.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"User Engagement: \"}),\"User engagement can be measured by three key metrics: Time on Page, Bounce Rate and Click-Through Rate (CTR). Time on Page measures interest, Bounce Rate reflects landing page effectiveness and CTR evaluates email marketing and advertising success. Tracking these metrics can provide insights into user behavior and help improve engagement and drive conversions.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Conversion Metrics: \"}),\"Conversion metrics measure a website's success in converting visitors into customers. Two common metrics are the conversion rate and cart abandonment rate (for websites that include e-commerce functionality). The conversion rate is the percentage of visitors who take the desired action, while the cart abandonment rate is the percentage of users who don't complete the checkout process. These metrics are essential to improve conversion rates and increase revenue.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Website Performance: \"}),\"Website performance is crucial for user experience and search engine rankings. Factors that impact website performance include page load time, server response time and mobile responsiveness.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"SEO Effectiveness:\"}),\" SEO's effectiveness can be measured through keyword rankings, organic search traffic and backlink quality. By focusing on these factors, you can analyze your SEO strategy and improve your online visibility.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"User Satisfaction: \"}),\"Customer satisfaction can be measured through customer feedback, such as reviews, ratings and user testing results. These insights help evaluate and enhance the user experience on a website, leading to improved offerings and increased customer satisfaction.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Social Media Metrics: \"}),\"Social media metrics on websites such as user and traffic acquisition are key indicators of success when analyzing your digital presence. By tracking these metrics, companies can gain insight into how well their social media efforts are attracting people to their website and can be a good measurement to determine if your call to action is effective.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"What tools to use?\"}),/*#__PURE__*/e(\"p\",{children:\"If you want to keep track of your website's performance and analyze your metrics, there are a few tools you might find helpful:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://marketingplatform.google.com/about/analytics/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Google Analytics\"})})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" This comprehensive tracking software lets you gain valuable insights into your website's traffic, user behavior and conversions.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.hubspot.com/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Hubspot\"})})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" This tool provides analytics for sales, growth, and marketing performance, which can help you make data-driven decisions.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://business.adobe.com/products/analytics/adobe-analytics.html\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Adobe Analytics\"})})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" With Adobe Analytics, you can get real-time data on user behavior, engagement and conversion rates.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"What we\u2019ve learned.\"}),/*#__PURE__*/e(\"p\",{children:\"Owning a website is just the beginning; understanding and utilizing metrics are critical to its success. You can optimize your website's performance by tracking these metrics and leveraging the right tools. If you need assistance navigating these tools, Healthcraft Creative Solutions can help.\"}),/*#__PURE__*/t(\"p\",{children:[\"Learn more about how Healthcraft Creative can help transform your digital presence with a \",/*#__PURE__*/e(n,{href:{webPageId:\"yHF8q5W6l\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"free website audit\"})}),\".\"]})]});export const richText20=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When was the last time you checked reviews for your facility? Research suggests that 99% of consumers read online reviews when shopping online. That is why generating patient and resident referrals is crucial for skilled nursing facilities and senior living communities. Positive reviews can help increase census/occupancy, enhance your community\u2019s reputation, and build trust among family members and the local community.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here are six tips that can help boost your healthcare content strategy by maximizing your referral potential.\\xa0\"})}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Create a resident ambassador program.\"})})}),/*#__PURE__*/e(\"p\",{children:\"Happy residents are the best advertisement for your community. Initiate one-on-one conversations between potential residents and your resident ambassadors early to showcase your community through the eyes of someone who loves living there.\"}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Host family-friendly events.\"})})}),/*#__PURE__*/e(\"p\",{children:\"Consider organizing family events like picnics, parties, or game nights to attract positive referrals and promote your facility. These events allow families to experience your facility's welcoming environment firsthand and observe the high-quality care provided to their loved ones. While they are there, take the opportunity to ask for positive reviews and referrals.\"}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Highlight milestones.\"})})}),/*#__PURE__*/e(\"p\",{children:\"Resident milestones like therapy graduations, birthday celebrations or bucket list achievements are great ways to showcase the individuals in your community. Create templates to make highlighting specific milestones simple, allowing for quick updates on social media. Stories that highlight specific people are often the most engaged content on social media.\"}),/*#__PURE__*/e(\"ol\",{start:\"4\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Ask for employee reviews.\"})})}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t forget about your employees! Employee reviews and testimonials are important for attracting new staff and residents. Happy employees also make for satisfied patients and residents!\"}),/*#__PURE__*/e(\"ol\",{start:\"5\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Offer multiple ways to leave a review.\"})})}),/*#__PURE__*/e(\"p\",{children:\"Make giving a review easy by offering multiple options including review platforms like Google, or Yelp, phone, email or a dedicated online landing page. Additionally, staff can distribute postcards with referral information to satisfied residents, patients, family members and referral sources.\"}),/*#__PURE__*/e(\"ol\",{start:\"6\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Respond to all reviews.\"})})}),/*#__PURE__*/e(\"p\",{children:\"Responding to reviews, both positive and negative, is crucial in making your customers feel valued and appreciated for their feedback. Make sure to craft responses that highlight the positive aspects of your business, as it not only shows gratitude towards the reviewer but also appeals to potential customers who are reading reviews before contacting you.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Maximizing your referral potential doesn\u2019t have to be a mystery. By applying these tips, you can help enhance your reputation while driving referrals. \\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With deep industry expertise, Healthcraft understands the challenges healthcare organizations face, because we\u2019ve lived them. Our diverse team of experts make marketing simple by developing sustainable solutions to position companies for long-term success.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact our team\"})}),\" of healthcare marketing and analytics experts today to revolutionize your marketing approach and elevate your senior living community's success.\"]})]});export const richText21=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Artificial Intelligence (AI) has emerged as a game-changer, revolutionizing marketing strategies, advertising and branding across all industries. Let\u2019s explore ways you can integrate AI into your everyday marketing activities and considerations for when you should include a human touch.\"}),/*#__PURE__*/e(\"h2\",{children:\"Content Creation\"}),/*#__PURE__*/t(\"p\",{children:[\"AI is helping healthcare organizations develop content strategy faster than ever. This technology has made it possible to brainstorm ideas and spark creativity for engaging messaging. Your healthcare content marketing team can leverage AI tools for suggestions and inspiration to create targeted messages for blogs, social media, email campaigns, and more. With your guidance, platforms like \",/*#__PURE__*/e(n,{href:\"https://openai.com/\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"openai.com\"})}),\" can be helpful for supplemental information, research and creating content that supports your distinct branding objectives. However, the human touch is still paramount to the development of impactful content for your audience, as you have the full breadth and knowledge of your brand voice to convey your message authentically. Maintaining a balance between automated interactions and genuine human engagement is critical for successful emotional connection.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Branding\"}),/*#__PURE__*/e(\"p\",{children:\"AI helps bolster branding by providing insights and helping to build a positive online presence. AI-powered tools assist in healthcare content strategy, design, scheduling, and monitoring. It can further support the identification of hashtags, keywords and SEO opportunities to build a consistent digital brand presence. It\u2019s important to note that successful marketing teams understand the value of a brand\u2019s unique identity. While AI may be great at generating content quickly, only humans understand the nuances of a brand's tone and overall strategy. You do not want your brand voice to get \u201Clost in translation.\u201D\"}),/*#__PURE__*/e(\"h2\",{children:\"Advertising Campaigns and Predictive Analytics\"}),/*#__PURE__*/e(\"p\",{children:\"AI-powered predictive analytics can help enable you to optimize strategies by examining forecast trends, consumer behavior and demand patterns. This foresight allows you to anticipate needs and develop innovative marketing strategies ahead of the competition. Bear in mind that human interaction is the key to driving success in building and maintaining trust, especially in an industry where personal relationships are crucial. AI can be a helpful resource for data-driven decisions. However, human emotions and connections still play a vital role in complex decision-making scenarios that involve nuanced understanding, empathy and ethical considerations. It is essential to always to have human oversight for critical decisions in the healthcare industry.\"}),/*#__PURE__*/e(\"h2\",{children:\"Image Design\"}),/*#__PURE__*/e(\"p\",{children:\"Healthcare organizations are benefiting from advancements in AI technology, particularly in photo and video editing. AI-powered platforms can automatically enhance images, adjust lighting and remove unwanted objects, helping to ensure that every visual element reflects your brand and appeals to potential patients and residents. Moreover, AI algorithms can analyze video footage and automatically generate captivating highlight reels, testimonials and virtual tours, providing immersive experiences to prospective patients, residents and their families.\"}),/*#__PURE__*/e(\"h2\",{children:\"SEO\"}),/*#__PURE__*/e(\"p\",{children:\"AI has had a significant impact on SEO practices. It has improved search engine algorithms, optimized voice search, and aided in technical SEO optimization. With the help of AI-powered algorithms, search engines can better understand user intent and deliver more relevant search results. This means that when your customers are looking for services online, AI is already enhancing search accuracy, user experiences, and content optimization across all search engines. It\u2019s important to remember that the human touch is crucial for providing the best experience for your customers. AI can identify technical SEO issues, but it takes human expertise to provide the best solutions. By combining the power of AI and human knowledge, you can enhance your online presence and stay ahead of the competition while delivering a personalized and high-quality online experience.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s no doubt, AI has remarkably impacted marketing across all industries. Although this technology can serve as a resource to complement your efforts, the human element is critical to driving success.\"}),/*#__PURE__*/e(\"p\",{children:\"At Healthcraft Creative Solutions, our team of experts can help you craft successful marketing campaigns in an ever-evolving landscape. We offer affordable marketing services, comprehensive training and cutting-edge digital solutions, all with the human touch.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us\"})}),\" today to learn more about how we can take your healthcare marketing to the next level.\"]})]});export const richText22=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Whether you represent a skilled nursing facility, continuing care retirement community, or other healthcare organization, when a crisis strikes, it\u2019s important to be prepared to deliver clear and compassionate communication on social media. This reassures families that their loved ones are in good hands, even when they cannot be in person.\"}),/*#__PURE__*/e(\"p\",{children:\"The following eight-point guide is designed to help effectively communicate information during a crisis.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"649\",src:\"https://framerusercontent.com/images/CLF5IptCAPVdX6yy6EjNlv9g8EQ.jpg\",srcSet:\"https://framerusercontent.com/images/CLF5IptCAPVdX6yy6EjNlv9g8EQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/CLF5IptCAPVdX6yy6EjNlv9g8EQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/CLF5IptCAPVdX6yy6EjNlv9g8EQ.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/CLF5IptCAPVdX6yy6EjNlv9g8EQ.jpg 2308w\",style:{aspectRatio:\"2308 / 1298\"},width:\"1154\"}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Review Scheduled Content. \"})})}),/*#__PURE__*/e(\"p\",{children:\"It's crucial to demonstrate your concern and empathy for the situation. First, consult with your company\u2019s internal advisors (e.g., legal, compliance, HR). Then review, pause, or modify any pre-scheduled content that may not be appropriate considering the severity and urgency of the crisis. Being insensitive can lead to criticism and undermine people's trust in your organization. This is not the time to focus on sales or promoting your business. Instead, it's an opportunity to show your support and stand united with the community by being compassionate and available.\"}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Listen Actively. \"})})}),/*#__PURE__*/e(\"p\",{children:\"Monitor the localized crisis hashtags and city social platforms. Check direct messages frequently and stay engaged in online conversations. Address concerns and provide assurance by affirming that your facility is prepared, aware, and on top of the situation.\"}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Give Timely Updates. \"})})}),/*#__PURE__*/e(\"p\",{children:\"Share real-time updates of your facility's status, including photos, when appropriate, of residents, services offered during a crisis, staff assignments, available spaces, and safety measures you have in place. Be positive, timely, and transparent to build trust and lower anxiety levels for families and others in contact with your facility.\"}),/*#__PURE__*/e(\"ol\",{start:\"4\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Describe Availability. \"})})}),/*#__PURE__*/e(\"p\",{children:\"If your facility can offer help to the greater community, social media platforms are a direct line to inform the public. Be clear about your ability to accept new patients/residents, space availability, and the need for volunteers or donations. \"}),/*#__PURE__*/e(\"ol\",{start:\"5\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Leverage Reputable Sources. \"})})}),/*#__PURE__*/e(\"p\",{children:\"The purpose of your content is to provide assurance and education. Only share information related to the crisis from credible and authoritative sources. To answer any questions or give information about the condition of your facility or residents, take all conversations off your public page and into messaging. It is essential to respect HIPAA regulations at all times.\"}),/*#__PURE__*/e(\"ol\",{start:\"6\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Coordinate Messaging. \"})})}),/*#__PURE__*/e(\"p\",{children:\"Consistent communication and a united front enhance trust. Coordinate with your team to avoid confusion that could harm operations. Educate staff on the importance of a consistent message for digital and in-person communications.\"}),/*#__PURE__*/e(\"ol\",{start:\"7\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Maintain Privacy. \"})})}),/*#__PURE__*/t(\"p\",{children:[\"With HIPAA regulations in mind, be cautious about sharing any identifying details that could infringe on the privacy of patients, residents, or their families. Review your compliance practices and \",/*#__PURE__*/e(n,{href:{pathVariables:{fKUeAkClm:\"your-online-reputation-matters-10-steps-to-develop-a-social-media-policy-for-healthcare-organizations\"},unresolvedPathSlugs:{fKUeAkClm:{collectionId:\"pRkZD_P47\",collectionItemId:\"HrflcrQl5\"}},webPageId:\"DGEqNXyRg\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Social Media Policy\"})}),\" to help guide you on what information is appropriate to share on social media. \"]}),/*#__PURE__*/e(\"ol\",{start:\"8\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Set up Google Alerts.\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.google.com/alerts\",motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Google Alerts\"})}),\" are helpful tools to aid in the monitoring of what is being said about your organization online. Set up a Google Alert for key crisis words, including the name of your facility. Promptly respond to false information to help maintain your credibility and safeguard public trust. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"As a healthcare organization, it\u2019s important to be prepared to successfully communicate during a crisis. Using social media appropriately can help to assure the local community and strengthen your reputation. \"}),/*#__PURE__*/t(\"p\",{children:[\"Partnering with experts who understand the industry can make a significant difference in creating effective healthcare communication strategies. At Healthcraft Creative Solutions, we specialize in helping healthcare businesses navigate the complexities of their online presence to reach customers and achieve business goals. \",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us\"})}),\" to learn more.\"]})]});export const richText23=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In the fast-paced world of healthcare, senior care and skilled nursing, maintaining optimal occupancy rates is essential for success. Admissions teams are critical in attracting and converting leads into patients or long-term care residents. A comprehensive checklist encompassing all aspects of marketing, lead management and relationship building can be a helpful place to start building your strategy.\"}),/*#__PURE__*/e(\"p\",{children:\"This checklist can help guide administrators and admissions teams to position their organizations for success.\"}),/*#__PURE__*/e(\"h2\",{children:\"Getting Started\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Complete a lost lead, competitor and SWOT analysis.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Utilize a database system for lead management (Salesforce, HubSpot or another CRM tool).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Log all leads and keep tasks and action items up to date.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Follow up consistently with leads via calls and emails. \\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Leverage CRM to implement email campaigns to stay in touch and prompt a decision.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Train individuals responsible for answering the phone on how to manage inquiries and tour requests.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Track leads by source by asking how they heard about you.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Tour Readiness\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Check the tour route regularly to help ensure it is free from clutter and is inviting.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be prepared to make introductions to staff and residents for fresh, in-person testimonials during every tour.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Invite all pending patients/residents to tour and attend monthly events.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Invite referral sources and other healthcare professionals to tour the community.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Generating Referrals\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Join and participate in community organizations that service the concerns of aging and seniors.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create a resident referral program and promote it regularly in the community.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Track family information and inquire with them for referrals.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Interface with referral sources regularly and share success stories and clinical capabilities.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Marketing\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create an omnichannel marketing plan that spans both traditional and digital mediums. Include activities such as SEO, social media, advertising, PR, in-person events, and printed collaterals.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Develop a variety of content to inform, educate and excite target audiences with a clear call to action.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create a strategy for addressing both positive and negative online reviews to help build your online reputation.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Implement a plan for quickly addressing customer inquiries and comments online.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Train staff on the value that you bring so they can articulate your key differentiators to others.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Develop video assets for marketing, such as virtual tours and testimonials.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep your website up to date with helpful resources and service offerings, and highlight life in the community with testimonials from both residents and staff.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Measure Success\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Establish benchmarks for key performance indicators such as conversion rate.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Regularly analyze metrics and referral trends for all our online and offline marketing.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Show your team how their active participation in your marketing efforts helps to drive your results by sharing reports and successes.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Remember, success in healthcare admissions is a continuous effort. Implementing a consistent strategy with a clear plan for measuring success is key.\"}),/*#__PURE__*/t(\"p\",{children:[\"For support in developing your marketing strategy and beyond, the experts at Healthcraft Creative Solutions are here. With deep industry expertise, we understand the challenges healthcare providers face.\",/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\" Connect with us for 15 minutes \"})}),\"and you\u2019ll see why we are the clear partner for your healthcare organization.\"]})]});export const richText24=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In today's digital age, having a well-defined social media policy for social media management is fundamental for healthcare organizations. Not only does it help ensure compliance with regulations like HIPAA, but it also protects the organization's reputation and the responsibility it takes on when sharing public information about patients, family members, their company and team members online. Before creating your social media policy, it is important to note that legal advice should always be sought from a qualified professional to ensure compliance with any laws or regulations as you create a policy and train your team to adhere to it.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 1: Research\"}),/*#__PURE__*/e(\"p\",{children:\"You are not the first to create a social media policy; many examples are available online. Your voice and how a policy is written will be unique to your company, but some standard expectations must be communicated. Conduct research so that you understand the laws that govern social media use in the healthcare industry and how best to protect your company and people. HIPAA regulations should be given utmost importance. Familiarize yourself with the specific requirements and guidelines to protect patient confidentiality. Remember to keep it as clear and straightforward as possible.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 2: Define the Purpose and Scope of the Policy\"}),/*#__PURE__*/e(\"p\",{children:\"Clearly articulate the objectives and intended audience of your social media policy. In senior care, multiple team members are often responsible for healthcare content strategy. Specify who is covered under the policy and how much it applies. Ensure it encompasses all employees, contractors and volunteers who represent the organization online.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 3: Identify Acceptable and Unacceptable Behavior\"}),/*#__PURE__*/e(\"p\",{children:\"Outline the types of behavior that are considered acceptable on social media platforms and clarify content that is strictly unacceptable or prohibited. You may want to reference the employee handbook, which also should include information about how an employee represents themselves and the company online. Emphasize the importance of maintaining patient confidentiality, avoiding discriminatory or offensive language, HIPPA constraints and refraining from sharing confidential or proprietary information about the organization. Identify the company's rights to intervene, block, delete and enforce content.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 4: Educate Employees\"}),/*#__PURE__*/e(\"p\",{children:\"As part of your healthcare content strategy, train all team members on acceptable social media in the onboarding process and HIPPA compliance training. Underscore the significance of adhering to regulations by educating employees on gathering appropriate visuals and content and handling patient information responsibly online. Include examples of dos and don'ts to reinforce proper behavior. Communicating the possible actions for violations, including personal responsibility, is essential.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 5: Define Roles and Responsibilities\"}),/*#__PURE__*/e(\"p\",{children:\"Clearly outline the your organization's and employees' roles and responsibilities regarding social media practices. Specify who will be responsible for monitoring, posting, and moderating social media accounts, responding to comments or inquiries and how to address issues or concerns that may arise.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 6: Establish Guidelines for Personal Social Media Use\"}),/*#__PURE__*/e(\"p\",{children:\"Although you cannot force an employee to act a certain way online, take advantage of this opportunity to train team members on social media etiquette and safety practices. Many people don\u2019t understand employees' responsibility when representing an organization online, even from their social media accounts. Encourage them to exercise caution and discretion, reminding them that their online actions can reflect on the company's reputation and create personal, legal or professional consequences.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 7: Train and Retrain\"}),/*#__PURE__*/e(\"p\",{children:\"Develop ongoing training programs or workshops to educate employees about social media trends, policies and protections. Schedule regular updates and refresher information to ensure that the policy remains top of mind for all staff members.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 8: Create a Reporting Process\"}),/*#__PURE__*/e(\"p\",{children:\"Establish a precise reporting mechanism for employees to report concerns, answer questions, get additional training or report potential policy violations. Provide them with a designated point of contact to encourage open communication and prompt resolution of issues.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 9: Monitor and Protect Your People and Brand\"}),/*#__PURE__*/e(\"p\",{children:\"Regularly monitor social media channels to ensure compliance with the policy. Establish a protocol for hiding, blocking and reporting social content that is out of compliance.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 10: Stay on Top of New Information\"}),/*#__PURE__*/e(\"p\",{children:\"Social media platforms and laws evolve quickly, so it is crucial to regularly review and update your social media policy with the support of legal and HR teams. Stay informed about any new regulations or trends in the industry and, if need be, improve the approach to address emerging challenges and opportunities. Subscribe to industry publications, newsletters, and blogs focusing on healthcare compliance, digital marketing and social media best practices in healthcare social media management to stay abreast of changes.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Creating a thorough and well-structured social media policy for healthcare organizations is essential to protect patient confidentiality, manage your online reputation and ensure compliance with regulations like HIPAA. By following these steps and seeking legal advice, your organizatio can develop a social media policy that provides clear guidelines and empowers employees to represent your organization responsibly and professionally online.\"}),/*#__PURE__*/e(\"p\",{children:\"At Healthcraft Creative Solutions, we specialize in helping healthcare organizations confidently navigate the complex world of social media. Our experienced team understands the unique challenges and regulations, including HIPAA compliance and protecting patient privacy.\"}),/*#__PURE__*/e(\"p\",{children:\"Whether you need comprehensive social media management, targeted content creation or assistance developing a customized social media policy, our experts are here to support you. We work closely with organizations like yours across the U.S. to craft tailored strategies that align with your goals while ensuring adherence to industry regulations and best practices.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:{webPageId:\"NQ6Z7tUhM\"},motionChild:!0,nodeId:\"pRkZD_P47\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Contact us\"})}),\" today to get started.\"]})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText10\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText23\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText11\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText18\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText24\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText17\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText12\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText8\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText20\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText14\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText9\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText19\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText15\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText21\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText13\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText22\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText16\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText7\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
  "mappings": "+LAAsJ,IAAMA,EAAsBC,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,iTAAyTE,EAAE,KAAK,CAAC,CAAC,EAAE,4CAA4C,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yLAA4LE,EAAEC,EAAE,CAAC,KAAK,mCAAmC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAE,KAAkBF,EAAE,KAAK,CAAC,CAAC,EAAE,+HAA+H,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iDAAiD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oHAA4HE,EAAEC,EAAE,CAAC,KAAK,6DAA6D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,UAAU,CAAC,CAAC,CAAC,EAAE,yGAAoG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,0RAAiQ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,6BAA6B,CAAC,EAAeA,EAAEC,EAAE,CAAC,KAAK,2EAA2E,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,SAAS,CAAC,SAAS,OAAO,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,oCAAoC,CAAC,EAAE,6IAAwI,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,iCAAiC,CAAC,EAAE,yIAAyI,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,mDAAmD,CAAC,EAAE,0JAAqJ,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,6CAA6C,CAAC,EAAE,gHAA2G,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gGAA6GE,EAAEC,EAAE,CAAC,KAAK,4CAA4C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,qCAAqC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,yDAAyD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iIAAoIE,EAAEC,EAAE,CAAC,KAAK,2CAA2C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,0HAA0H,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,qCAAgC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,0DAAqD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,wCAAwC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,kDAA6C,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qDAAqD,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gGAA6GE,EAAE,KAAK,CAAC,CAAC,EAAE,aAAa,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,6BAA6B,CAAC,EAAE,iDAA4C,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,6DAA6D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAE,MAAM,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeC,EAAuBL,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,qKAAkLE,EAAEC,EAAE,CAAC,KAAK,0CAA0C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBH,EAAEI,EAAE,EAAE,CAAC,SAAS,CAAC,wBAAqCF,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,EAAE,mEAAmE,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yHAAiIE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAE,mIAA8H,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,2DAA2D,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,iDAAiD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,4BAAuB,CAAC,CAAC,CAAC,EAAE,sQAAsQ,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,4MAAuM,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iDAAiD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wHAAwH,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sCAAsC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yRAA+Q,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,8CAAyC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sNAAiN,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,8BAA8B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gRAAgR,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iCAAiC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,aAA0BE,EAAEC,EAAE,CAAC,KAAK,kDAAkD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,iNAAiN,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,6BAA6B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0IAAuJE,EAAE,SAAS,CAAC,SAAS,mEAAmE,CAAC,EAAE,oFAAoF,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6BAA6B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gGAA2F,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,kBAAkB,CAAC,EAAE,YAAY,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,cAAc,CAAC,EAAE,UAAU,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,QAAQ,CAAC,EAAE,YAAY,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,uBAAuB,CAAC,EAAE,aAAa,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uGAAuG,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kCAA6B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8QAAoQ,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wCAAmC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAE,uEAAoFF,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,EAAE,0KAAqK,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yEAAsFE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAa,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeE,EAAuBN,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,wRAAqSE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAE,qHAAqH,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2TAA2T,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kDAA+DE,EAAEC,EAAE,CAAC,KAAK,0GAA0G,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,qIAAwIF,EAAEC,EAAE,CAAC,KAAK,qEAAqE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,iPAAkP,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,6BAA6B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0OAA0O,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAC,gBAA6BE,EAAEC,EAAE,CAAC,KAAK,2EAA2E,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,KAAK,CAAC,CAAC,CAAC,EAAE,4GAA4G,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iIAAiI,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qIAAqI,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kCAAkC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6HAA0IE,EAAEC,EAAE,CAAC,KAAK,2EAA2E,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,4BAA4B,CAAC,CAAC,CAAC,EAAE,SAAS,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,+bAA+b,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,uCAAuC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0IAAuJE,EAAEC,EAAE,CAAC,KAAK,0GAA0G,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,EAAE,2CAAwDF,EAAEC,EAAE,CAAC,KAAK,mIAAmI,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,OAAO,CAAC,CAAC,CAAC,EAAE,cAAc,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,uFAAoGE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,oFAAiGF,EAAEC,EAAE,CAAC,KAAK,8IAA8I,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,gJAAgJ,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,0BAA0B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6OAA6O,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8QAAyQ,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0CAA0C,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,sUAAmVE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeG,EAAuBP,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,0OAA2N,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4TAAuT,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAEC,EAAE,CAAC,KAAK,uCAAuC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAE,+MAA0M,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,2CAA2C,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uGAA+GE,EAAEC,EAAE,CAAC,KAAK,0GAA0G,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qCAAqC,CAAC,CAAC,CAAC,EAAE,0JAA0J,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,4CAA4C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gKAAiJ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wCAAqDE,EAAE,KAAK,CAAC,SAAS,KAAK,CAAC,EAAE,uEAAuE,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wBAAgCE,EAAEC,EAAE,CAAC,KAAK,iEAAiE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,+CAA0C,CAAC,CAAC,CAAC,EAAE,kZAAkZ,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,sCAAsC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,6HAA6H,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kCAAkC,CAAC,CAAC,CAAC,EAAE,6DAA6D,CAAC,CAAC,EAAeJ,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oCAAoC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oEAAoE,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+HAAqH,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,8BAA8B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8GAA8G,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAsBA,EAAEC,EAAE,CAAC,KAAK,6GAA6G,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,2DAAuC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,8GAA0F,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oCAAoC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8DAA8D,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2CAA2C,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2FAAmGE,EAAE,KAAK,CAAC,SAAS,cAAc,CAAC,EAAE,wHAA8G,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,cAAc,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6KAAmK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8DAA8D,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0CAA0C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qJAA2I,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4SAAmR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0DAA0D,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4CAAuC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iRAAkQ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gIAAwIE,EAAEC,EAAE,CAAC,KAAK,CAAC,cAAc,CAAC,UAAU,2GAA2G,EAAE,oBAAoB,CAAC,UAAU,CAAC,aAAa,YAAY,iBAAiB,WAAW,CAAC,EAAE,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,UAAU,CAAC,CAAC,CAAC,EAAE,+bAA0b,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,qNAAkOE,EAAEC,EAAE,CAAC,KAAK,8CAA8C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,qFAAqF,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeI,EAAuBR,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,mgBAA8f,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6DAA6D,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2GAAwHE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,EAAE,2FAA2F,CAAC,CAAC,EAAeJ,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,oCAAoC,CAAC,EAAE,gHAA2G,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,oCAAoC,CAAC,EAAE,sEAAiE,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,oCAAoC,CAAC,EAAE,uGAAkG,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,mDAAmD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6HAA0IE,EAAE,KAAK,CAAC,CAAC,EAAE,uCAAoDA,EAAEC,EAAE,CAAC,KAAK,gFAAgF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,8DAA8D,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,+JAA+J,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oEAAoE,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wDAAqEE,EAAEC,EAAE,CAAC,KAAK,sNAAsN,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,EAAE,sQAAsQ,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,kCAA+CE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,yGAAyG,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeK,EAAuBT,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,ufAAme,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,8BAA8B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wEAAqFE,EAAEC,EAAE,CAAC,KAAK,sFAAsF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,oTAA+S,CAAC,CAAC,EAAeJ,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,gDAAgD,CAAC,EAAE,iFAA4E,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,0DAA0D,CAAC,EAAE,cAAsBA,EAAEC,EAAE,CAAC,KAAK,4IAA4I,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,EAAE,+DAA+D,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,6BAAwB,CAAC,EAAE,iGAAiG,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4BAA4B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,OAAoBE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,EAAE,+TAA0T,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,kOAA6N,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kCAAkC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,QAAqBE,EAAEC,EAAE,CAAC,KAAK,mIAAmI,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,EAAE,0FAAuGF,EAAE,KAAK,CAAC,CAAC,EAAE,2MAA2M,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mDAA2DE,EAAEC,EAAE,CAAC,KAAK,8CAA8C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,0EAA0E,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeM,EAAuBV,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,sIAAmJE,EAAEC,EAAE,CAAC,KAAK,sGAAsG,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,iOAAiO,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,0KAAuLE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAE,kFAAkF,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,2CAA2C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6NAA6N,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wPAAwP,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iDAAiD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wLAAqME,EAAEC,EAAE,CAAC,KAAK,yGAAyG,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,gMAAgM,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,qQAAqQ,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sDAAsD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6eAA6e,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4DAA4D,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uKAAoLE,EAAEC,EAAE,CAAC,KAAK,wEAAwE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,6BAA6B,CAAC,CAAC,CAAC,EAAE,yNAAoN,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,qRAAqR,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kDAAkD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iVAAyVE,EAAEC,EAAE,CAAC,KAAK,gGAAgG,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,EAAE,wJAAgKF,EAAEC,EAAE,CAAC,KAAK,CAAC,cAAc,CAAC,UAAU,2CAA2C,EAAE,oBAAoB,CAAC,UAAU,CAAC,aAAa,YAAY,iBAAiB,WAAW,CAAC,EAAE,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,EAAE,qHAAqH,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,qDAAqD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mXAAyW,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2IAAwJE,EAAEC,EAAE,CAAC,KAAK,8CAA8C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,EAAE,8FAA8F,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeO,EAAuBX,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,sQAAiQ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,WAAwBE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,2DAAsD,CAAC,CAAC,CAAC,EAAE,iXAA4W,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,yBAAyB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,qCAAqC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iFAA8FE,EAAEC,EAAE,CAAC,KAAK,sEAAsE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,mYAA8X,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,uBAAuB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2JAAwKE,EAAEC,EAAE,CAAC,KAAK,yEAAyE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,uVAAkV,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,oBAAoB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yeAAye,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yBAAyB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0gBAA0gB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,qBAAqB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,sDAAmEE,EAAEC,EAAE,CAAC,KAAK,CAAC,cAAc,CAAC,UAAU,mEAAmE,EAAE,oBAAoB,CAAC,UAAU,CAAC,aAAa,YAAY,iBAAiB,WAAW,CAAC,EAAE,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,MAAM,CAAC,CAAC,CAAC,EAAE,sgBAA4f,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,qBAAqB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8cAA+b,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,mBAAmB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mPAA8O,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,qEAAqE,CAAC,EAAE,IAAiBA,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,6GAA6G,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeQ,EAAuBZ,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,oDAAiEE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAE,kRAAkR,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,8CAA8C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wcAAob,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4PAA4P,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+QAAuRE,EAAEC,EAAE,CAAC,KAAK,oDAAoD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,0HAA0H,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,sBAAmCE,EAAEC,EAAE,CAAC,KAAK,iDAAiD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,gBAAgB,CAAC,CAAC,CAAC,EAAE,6MAAwM,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,kCAA6B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sQAAiQ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6QAA0RE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,eAAe,CAAC,CAAC,CAAC,EAAE,gMAAiL,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,2TAA2T,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,uBAAuB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mGAAgHE,EAAEC,EAAE,CAAC,KAAK,oDAAoD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,aAAa,CAAC,CAAC,CAAC,EAAE,4IAA4I,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,qIAAkJE,EAAEC,EAAE,CAAC,KAAK,8CAA8C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,8DAA2EF,EAAEC,EAAE,CAAC,KAAK,wDAAwD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,EAAE,yGAAsHF,EAAEC,EAAE,CAAC,KAAK,iDAAiD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,EAAE,QAAqBF,EAAEC,EAAE,CAAC,KAAK,wDAAwD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,sGAAsG,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,iBAAiB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gRAAsQ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mXAAyW,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qJAA6JE,EAAE,KAAK,CAAC,SAAS,mCAAyB,CAAC,EAAE,yMAA4MA,EAAE,KAAK,CAAC,SAAS,8GAAoG,CAAC,EAAE,kBAAkB,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0DAAkEE,EAAE,KAAK,CAAC,SAAS,gCAA2B,CAAC,EAAE,4DAAoEA,EAAE,KAAK,CAAC,SAAS,sEAA4D,CAAC,EAAE,gKAAgK,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2BAAsB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ggBAAue,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4PAAuP,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oDAA+C,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+WAA4XE,EAAEC,EAAE,CAAC,KAAK,CAAC,cAAc,CAAC,UAAU,qFAAqF,EAAE,oBAAoB,CAAC,UAAU,CAAC,aAAa,YAAY,iBAAiB,WAAW,CAAC,EAAE,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,QAAQ,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,oBAAoB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wTAAyS,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kNAAgNE,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,kDAA6C,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeW,EAAuBb,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAS,4CAA4C,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0mBAAmmBE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,EAAE,sLAAsL,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,sBAAsB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8WAA8W,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+CAA+C,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4FAAoGE,EAAEC,EAAE,CAAC,KAAK,CAAC,cAAc,CAAC,UAAU,yCAAyC,EAAE,oBAAoB,CAAC,UAAU,CAAC,aAAa,YAAY,iBAAiB,WAAW,CAAC,EAAE,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,EAAE,oRAAoR,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,yjBAA+iB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+CAA+C,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+HAA4IE,EAAEC,EAAE,CAAC,KAAK,iFAAiF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,OAAO,CAAC,CAAC,CAAC,EAAE,6NAAqOF,EAAEC,EAAE,CAAC,KAAK,qDAAqD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,EAAE,sIAAsI,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,uEAAuE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,+CAA+C,CAAC,CAAC,CAAC,EAAE,oRAAoR,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,qCAAqC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uJAAoKE,EAAEC,EAAE,CAAC,KAAK,+GAA+G,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,cAAc,CAAC,CAAC,CAAC,EAAE,sVAA4U,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,kDAAkD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iPAA8PE,EAAE,KAAK,CAAC,SAAS,KAAK,CAAC,EAAE,mUAA2UA,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,iFAAiF,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeU,EAAwBd,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,gNAA2M,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gBAAgB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,8CAA8C,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,UAAU,CAAC,CAAC,CAAC,EAAE,gjBAAgjB,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,eAAe,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6dAA6d,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,UAAU,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,mBAAmB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2SAA2S,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gBAAgB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kWAA6V,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qUAAqU,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,SAAS,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,UAAU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qTAAqT,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,qBAAqB,CAAC,EAAE,+BAA+B,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcE,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,kCAAkC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,6BAA6B,CAAC,EAAE,iBAAiB,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,uBAAuB,CAAC,EAAE,qBAAqB,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,qBAAqB,CAAC,EAAE,gBAAgB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcE,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,6BAA6B,CAAC,EAAE,iBAAiB,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,uBAAuB,CAAC,EAAE,qBAAqB,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,qBAAqB,CAAC,EAAE,gBAAgB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,UAAU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gJAAgJ,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,eAAe,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mQAAmQ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,6QAA6Q,CAAC,EAAeA,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeW,EAAwBf,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,2ZAA4Y,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,iEAAuD,CAAC,EAAE,IAAiBA,EAAE,SAAS,CAAC,SAAS,2BAAsB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sOAAsO,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iIAAiI,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sCAAsC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kVAAkV,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,qCAAqC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kfAAkf,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+CAA+C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ofAAof,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2RAA2R,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,oJAA+I,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeY,EAAwBhB,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,uUAA+UE,EAAEC,EAAE,CAAC,KAAK,CAAC,cAAc,CAAC,UAAU,0CAA0C,EAAE,oBAAoB,CAAC,UAAU,CAAC,aAAa,YAAY,iBAAiB,WAAW,CAAC,EAAE,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,0CAA0C,CAAC,CAAC,CAAC,EAAE,sXAAiX,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,mCAAmC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0BAA0B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iIAAiI,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcA,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,uCAAuC,CAAC,EAAE,0UAA0U,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,8CAA8C,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,6CAA6C,CAAC,EAAE,qeAAge,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,kBAAkB,CAAC,EAAE,oRAA0Q,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sBAAsB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+HAA+H,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,0CAA0C,CAAC,EAAE,yRAAyR,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,mCAAmC,CAAC,EAAE,yJAAoJ,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,0BAA0B,CAAC,EAAE,iCAAyCA,EAAE,KAAK,CAAC,SAAS,oBAAoB,CAAC,EAAE,wMAAmM,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,uCAAkC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uTAAoUE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,OAAO,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAea,EAAwBjB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,6VAAwV,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,qBAAqB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yFAAsGE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,2CAA2C,CAAC,CAAC,EAAeJ,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,wBAAwB,CAAC,EAAE,uGAAkG,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,kIAAkI,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,6EAAwE,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4BAA4B,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mFAAgGE,EAAE,SAAS,CAAC,SAAS,QAAQ,CAAC,EAAE,iCAAiC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,EAAE,SAAS,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,EAAE,WAAW,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,EAAE,WAAW,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,EAAE,SAAS,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,EAAE,WAAW,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gLAAgL,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,uBAAuB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sTAAsT,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+SAA+S,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kCAAkC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kPAA0PE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,EAAE,uBAAoCF,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,KAAK,CAAC,CAAC,CAAC,EAAE,4CAA4C,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,oBAAoB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wLAAwL,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ylBAAylB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6BAA0CE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,4EAA4E,CAAC,CAAC,CAAC,CAAC,CAAC,EAAec,EAAwBlB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,0bAAqb,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,mCAAmC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8tBAA8tB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,8CAA8C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,idAAid,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+DAA+D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4IAA4I,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,CAAC,oBAAoB,MAAM,EAAE,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,cAAc,CAAC,EAAE,2KAA2K,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,WAAW,CAAC,EAAE,4LAA4L,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,iBAAiB,CAAC,EAAE,4LAA4L,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,SAAS,CAAC,EAAE,sLAAsL,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wDAAwD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6MAAqNE,EAAEC,EAAE,CAAC,KAAK,yBAAyB,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,WAAW,CAAC,CAAC,CAAC,EAAE,sDAAsD,CAAC,CAAC,EAAeJ,EAAE,IAAI,CAAC,SAAS,CAAC,WAAwBE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,OAAoBF,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,wGAAwG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,IAAiBE,EAAEC,EAAE,CAAC,KAAK,0DAA0D,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,yDAAyD,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAee,EAAwBnB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,wOAAmO,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wCAAqDE,EAAEC,EAAE,CAAC,KAAK,8LAA8L,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,WAAW,CAAC,CAAC,CAAC,EAAE,sLAA4K,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,iYAA4X,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kCAAkC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iaAAia,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2IAA2I,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iEAA4D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yaAAya,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oSAAoS,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2OAA2O,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4DAA4D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0FAA0F,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,yDAAyD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,2GAA2G,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oDAAoD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iDAAiD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,mFAAmF,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yHAAyH,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sFAAsF,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0WAA0W,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wEAAwE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yNAAyN,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,iFAAiF,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,MAAM,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,IAAiBE,EAAEC,EAAE,CAAC,KAAK,8LAA8L,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,6LAA6L,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAegB,EAAwBpB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,sUAAsU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,wEAAmE,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,2BAA2B,CAAC,EAAE,qdAAqd,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,0BAA0B,CAAC,EAAE,onBAAonB,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,gBAAgB,CAAC,EAAE,0ZAA0Z,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,sCAAsC,CAAC,EAAE,siBAAsiB,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,0CAA0C,CAAC,EAAE,0YAA0Y,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wZAAwZ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qaAAqa,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yNAAsOE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,sBAAsB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeiB,EAAwBrB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,qUAAqU,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,sDAA8DE,EAAE,KAAK,CAAC,SAAS,8DAA8D,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,SAAS,ySAA+R,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,oRAA+Q,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAEC,EAAE,CAAC,KAAK,qFAAqF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAsBA,EAAEC,EAAE,CAAC,KAAK,qFAAqF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAsBA,EAAEC,EAAE,CAAC,KAAK,qFAAqF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAsBA,EAAEC,EAAE,CAAC,KAAK,qFAAqF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAsBA,EAAEC,EAAE,CAAC,KAAK,qFAAqF,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAekB,EAAwBtB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,gSAAgS,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,qBAAqB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wRAAmR,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,4PAA4P,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,iTAAiT,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,yBAAyB,CAAC,EAAE,yOAA+N,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,UAAU,CAAC,EAAE,sLAAsL,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,kCAAkC,CAAC,EAAE,sQAAsQ,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,iBAAiB,CAAC,EAAE,uMAAuM,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,0BAA0B,CAAC,EAAE,8LAA8L,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yIAAyI,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6HAA0IE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,MAAM,CAAC,CAAC,CAAC,EAAE,6CAA0DF,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,2BAA2B,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAemB,EAAwBvB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,wSAAmS,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4BAA4B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gGAAgG,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,qBAAqB,CAAC,EAAE,oDAAoD,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,iCAAiC,CAAC,EAAE,kEAAkE,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,uBAAuB,CAAC,EAAE,sDAAsD,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,kCAAkC,CAAC,EAAE,+DAA+D,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,wEAAwE,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,iCAAiC,CAAC,EAAE,2DAA2D,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,kBAAkB,CAAC,EAAE,sFAAsF,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kDAAkD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uJAAuJ,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,mBAAmB,CAAC,EAAE,+OAA+O,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,mBAAmB,CAAC,EAAE,gXAAgX,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,sBAAsB,CAAC,EAAE,mdAAmd,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,uBAAuB,CAAC,EAAE,gMAAgM,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,iNAAiN,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,qBAAqB,CAAC,EAAE,mQAAmQ,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,wBAAwB,CAAC,EAAE,iWAAiW,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oBAAoB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iIAAiI,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,wDAAwD,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,EAAE,mIAAmI,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,2BAA2B,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,SAAS,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,EAAE,4HAA4H,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,qEAAqE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAsBF,EAAE,SAAS,CAAC,SAAS,iBAAiB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,SAAS,CAAC,SAAS,GAAG,CAAC,EAAE,sGAAsG,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0BAAqB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wSAAwS,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6FAA0GE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,EAAE,GAAG,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeoB,EAAwBxB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,6aAAwa,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,mHAAmH,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,uCAAuC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iPAAiP,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,8BAA8B,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kXAAkX,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wWAAwW,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,2BAA2B,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iMAA4L,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,wCAAwC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wSAAwS,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sWAAsW,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kKAA6J,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uQAAkQ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,EAAE,mJAAmJ,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeqB,EAAwBzB,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,sSAAiS,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kBAAkB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2YAAwZE,EAAEC,EAAE,CAAC,KAAK,sBAAsB,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,6cAA6c,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,UAAU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+nBAA2mB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gDAAgD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wvBAAwvB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,cAAc,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4iBAA4iB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,KAAK,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,02BAAq2B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mNAA8M,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sQAAsQ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,yFAAyF,CAAC,CAAC,CAAC,CAAC,CAAC,EAAesB,EAAwB1B,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,4VAAuV,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0GAA0G,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,MAAM,IAAI,uEAAuE,OAAO,qWAAqW,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,MAAM,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,4BAA4B,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,okBAA+jB,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,mBAAmB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qQAAqQ,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wVAAwV,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,yBAAyB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uPAAuP,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,8BAA8B,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oXAAoX,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,wBAAwB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uOAAuO,CAAC,EAAeA,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,oBAAoB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wMAAqNE,EAAEC,EAAE,CAAC,KAAK,CAAC,cAAc,CAAC,UAAU,uGAAuG,EAAE,oBAAoB,CAAC,UAAU,CAAC,aAAa,YAAY,iBAAiB,WAAW,CAAC,EAAE,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,qBAAqB,CAAC,CAAC,CAAC,EAAE,kFAAkF,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,MAAM,IAAI,SAAsBA,EAAE,KAAK,CAAC,kBAAkB,KAAK,SAAsBA,EAAE,KAAK,CAAC,SAAS,uBAAuB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,gCAAgC,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,eAAe,CAAC,CAAC,CAAC,EAAE,yRAAyR,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wNAAmN,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wUAAqVE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,iBAAiB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeuB,EAAwB3B,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,sZAAsZ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gHAAgH,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iBAAiB,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qDAAqD,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,0FAA0F,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,2DAA2D,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,8DAA8D,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,mFAAmF,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,qGAAqG,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,2DAA2D,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gBAAgB,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,wFAAwF,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,+GAA+G,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,0EAA0E,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,mFAAmF,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sBAAsB,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iGAAiG,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,+EAA+E,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,+DAA+D,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,gGAAgG,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,WAAW,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iMAAiM,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,0GAA0G,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,kHAAkH,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iFAAiF,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,oGAAoG,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,6EAA6E,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,iKAAiK,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iBAAiB,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,8EAA8E,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,yFAAyF,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBA,EAAE,IAAI,CAAC,SAAS,uIAAuI,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,MAAM,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uJAAuJ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,8MAA2NE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,kCAAkC,CAAC,CAAC,CAAC,EAAE,oFAA+E,CAAC,CAAC,CAAC,CAAC,CAAC,EAAewB,EAAwB5B,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,soBAAsoB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kBAAkB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4kBAA4kB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oDAAoD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2VAA2V,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,uDAAuD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,imBAAimB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2BAA2B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8eAA8e,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2CAA2C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8SAA8S,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4DAA4D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ufAAkf,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2BAA2B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kPAAkP,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oCAAoC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6QAA6Q,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,mDAAmD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iLAAiL,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yCAAyC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8gBAA8gB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8bAA8b,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iRAAiR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8WAA8W,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAEC,EAAE,CAAC,KAAK,CAAC,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,UAAU,CAAC,EAAE,QAAQ,oBAAoB,aAAa,GAAG,SAAsBD,EAAEE,EAAE,EAAE,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAE,wBAAwB,CAAC,CAAC,CAAC,CAAC,CAAC,EAC/gmJyB,EAAqB,CAAC,QAAU,CAAC,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,SAAW,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,mBAAqB,CAAC,KAAO,UAAU,CAAC,CAAC",
  "names": ["richText", "u", "x", "p", "Link", "motion", "richText1", "richText2", "richText3", "richText4", "richText5", "richText6", "richText7", "richText8", "richText9", "richText10", "richText11", "richText12", "richText13", "richText14", "richText15", "richText16", "richText17", "richText18", "richText19", "richText20", "richText21", "richText22", "richText23", "richText24", "__FramerMetadata__"]
}