{
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as o}from\"framer-motion\";import*as i from\"react\";export const richText=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Any serious business should care about customer-centricity.\"}),/*#__PURE__*/e(\"p\",{children:\"When your organization is customer-centric, you can deliver a positive experience to your clients at every stage of their buying journey.\"}),/*#__PURE__*/e(\"p\",{children:\"On top of that, you can drive customer loyalty and satisfaction, which then leads to referrals.\"}),/*#__PURE__*/e(\"p\",{children:\"With that being said, how can you leverage customer feedback to build a customer-centric business? That\u2019s what this article seeks to explore.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ll start with the basics.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is customer centricity?\"})}),/*#__PURE__*/e(\"p\",{children:\"Customer centricity is a business strategy that involves putting the customer at the heart of everything you do.\"}),/*#__PURE__*/e(\"p\",{children:\"Think of it as a business approach that allows you to understand your customer\u2019s perceptions, situations, and expectations.\"}),/*#__PURE__*/e(\"p\",{children:\"A customer-centric business culture puts the customer at the center of all decisions relating to product delivery, services, and experiences to create satisfaction, loyalty, and delivery.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re running an eCommerce or dropshipping business in the United States, for instance, you can leverage an \",/*#__PURE__*/e(n,{href:\"https://jussihyvarinen.com/sellvia-review/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"eCommerce ecosystem\"})}),\" that allows you to deliver customer orders within 1 to 3 business days.\"]}),/*#__PURE__*/e(\"p\",{children:\"That way, you can develop customer-centric shipping policies and procedures, which means you can anticipate your customer\u2019s need to have their merchandise delivered as soon as possible.\"}),/*#__PURE__*/e(\"p\",{children:\"If you can achieve that, you can nurture meaningful experiences and foster lasting customer relationships.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are the benefits of customer centricity?\"})}),/*#__PURE__*/e(\"p\",{children:\"Customer centricity has a massive business value. Even though every business and industry is different, there are common benefits derived from being customer-centric. These include:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"You can understand your customer's journey better\"})}),/*#__PURE__*/e(\"p\",{children:\"Customer centricity enables you to comprehend how customers move in and out of relationships with your business.\"}),/*#__PURE__*/e(\"p\",{children:\"Every customer's journey has a before, during, and after. Understanding your customer's needs at each stage, especially how they transition from one phase to another, is vital to the success of customer-business relationships and transactions that drive value.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"You Can Boost Sales\"})}),/*#__PURE__*/e(\"p\",{children:\"Customer centricity can help you improve sales.\"}),/*#__PURE__*/e(\"p\",{children:\"Because you understand a customer\u2019s buyer journey, you can make your offers clear, enabling clients to purchase with confidence.\"}),/*#__PURE__*/e(\"p\",{children:\"Put differently, customer-centricity enables you to offer customers the support they need to make informed buying decisions.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"You Can Support New Customers and Minimize Cost to Serve\"})}),/*#__PURE__*/e(\"p\",{children:\"When you provide a set-up that enables your customers to understand a new purchase or contract, you\u2019ll significantly minimize the service cost and increase satisfaction.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You see, today\u2019s products and services are pretty complicated. A customer doesn\u2019t receive value until what they bought works as promised. Still, many businesses abandon customers once they buy.\"}),/*#__PURE__*/e(\"p\",{children:\"A customer-centric business will continue to support a client, even after making a sale, ensuring the customer derives value for their money.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"You Can Work With Customers to Enhance Operational Efficiency\"})}),/*#__PURE__*/e(\"p\",{children:\"Customer centricity allows you to work with your customers to co-create value and, by extension, improve operational efficiency.\"}),/*#__PURE__*/e(\"p\",{children:\"If you own an online store, for instance, an easy-to-navigate design can help customers find what they\u2019re looking for faster.\"}),/*#__PURE__*/e(\"p\",{children:\"The ripple effect smoother operation and a trail of happy customers.\"}),/*#__PURE__*/t(\"p\",{children:[\"You want your customers happy. Why? \u2026because they\u2019ll help you build credibility and bring in more customers. In fact, according to \",/*#__PURE__*/e(n,{href:\"https://www.salesforce.com/form/pdf/state-of-the-connected-customer-2nd-edition/?d=7010M000000uQVWQA2\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Salesforce research\"})}),\", 72% of customers are likely to recommend your business to a friend after a positive experience\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"It Helps Increase Customer Satisfaction\"})}),/*#__PURE__*/e(\"p\",{children:\"A business that understands and responds to changes in a customer\u2019s situation will increase satisfaction and value.\"}),/*#__PURE__*/e(\"p\",{children:\"When a customer\u2019s situation changes, so do their needs.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a customer-centric organization, you\u2019ll continue to support your clients in their change, building lasting business relationships and loyalty.\"}),/*#__PURE__*/e(\"p\",{children:\"The overall effect of all this is increased revenue, high customer retention, and a better overall brand image.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Barriers to Customer-Centricity\"})}),/*#__PURE__*/e(\"p\",{children:\"Prioritizing your customer\u2019s needs sounds easy to do on paper. In reality, though, creating a customer-centric organization is a complicated affair riddled with many obstacles like:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Organizational Silos Preventing Customer Data Sharing\"})}),/*#__PURE__*/e(\"p\",{children:\"Data silos create necessary inconveniences and hiccups in marketing teams.\"}),/*#__PURE__*/e(\"p\",{children:\"When the lines between sales, marketing, and customer support teams aren\u2019t clear, it becomes hard to achieve customer satisfaction.\"}),/*#__PURE__*/e(\"p\",{children:\"Silos prevent data sharing between teams in an organization, making it difficult to focus on the customer\u2019s needs.\"}),/*#__PURE__*/e(\"p\",{children:\"Customer centricity requires data sharing to get a 360-degree view of the customer experience. That cannot happen if you have functional data silos in your business.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Failure to Empower Employees to Focus on High-Value Experiences\"})}),/*#__PURE__*/e(\"p\",{children:\"Think about it for a sec.\"}),/*#__PURE__*/e(\"p\",{children:\"What if your employees could always offer personalized, meaningful support to your customer? That\u2019s top-notch customer-centricity right there.\"}),/*#__PURE__*/e(\"p\",{children:\"The sad reality, however, is customer service routines or often mundane and repetitive. This makes customer care staff reluctant to handle complex issues and deliver memorable customer experiences.\"}),/*#__PURE__*/e(\"p\",{children:\"It is almost impossible to foster a customer-centric culture in your organization if employees aren\u2019t ready to go that extra mile to offer high-value experiences.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u201CRigid\u201D Technology\"})}),/*#__PURE__*/e(\"p\",{children:\"Technology is integral in creating a customer-centric business model.\"}),/*#__PURE__*/e(\"p\",{children:\"Still, complex systems, especially at the enterprise level, make it difficult to implement quick changes or pilot services.\"}),/*#__PURE__*/e(\"p\",{children:\"To enjoy success, your business needs to evaluate customer experiences and roll out changes quickly. That way, you can promptly respond to your customer\u2019s needs and challenges to achieve sustainable growth.\"}),/*#__PURE__*/e(\"p\",{children:\"The point is that it\u2019ll be hard to achieve customer-centricity if your systems aren\u2019t agile.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Products and Services Designed Without Collection Data in Mind\"})}),/*#__PURE__*/e(\"p\",{children:\"You cannot offer customized, customer-centric experiences without accessing your customer\u2019s information.\"}),/*#__PURE__*/e(\"p\",{children:\"It, therefore, means that your services and activities must be designed in a way that allows you to collect this information on the front end.\"}),/*#__PURE__*/e(\"p\",{children:\"Products and services that collect customer data enable you to run valuable and relevant brand interactions.\"}),/*#__PURE__*/e(\"p\",{children:\"Some data-collection features to include in your product or service include product questions, insider club points, and virtual try-on, to mention but a few.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Failure to Listen to What Customers Are Saying\"})}),/*#__PURE__*/e(\"p\",{children:\"Failing to listen to your customer means you\u2019ll remain unaware of your customer\u2019s needs, expectations, and requirements and, therefore, unable to provide personalized experiences.\"}),/*#__PURE__*/e(\"p\",{children:\"In addition, you will not know the best communication channel to connect with your customers and effectively manage their interactions and experiences.\"}),/*#__PURE__*/t(\"p\",{children:[\"In most cases, you can determine what customers say regarding your products or services by \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/good-customer-reviews-convert-more\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"reading reviews and feedback\"})}),\", which brings us to the next point.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"5-Prong Strategy to Nurture a Customer-Centric Culture Through Feedback\"})}),/*#__PURE__*/e(\"p\",{children:\"Because reviews and feedback are crucial to creating a customer-centric environment in your organization, it is only prudent that you perfect how to do it. Here\u2019s how:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Listen to Your Customer\u2019s Voice\"})}),/*#__PURE__*/e(\"p\",{children:\"Pretty obvious, right?\"}),/*#__PURE__*/e(\"p\",{children:\"The first step to achieving customer-centricity is staying in tune with your customer\u2019s voices to help you understand their experiences.\"}),/*#__PURE__*/e(\"p\",{children:\"The best part is all you need to do is ask.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"You can run a customer satisfaction survey to enable you to dissect and enhance your brand\u2019s customer experiences. In fact, \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/8-tips-email-templates\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"requesting customer feedback on its own\"})}),\", can help boost customer satisfaction.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The best way to collect feedback is to ask \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/5-tips-custom-forms\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"multiple-choice and open-ended questions\"})}),\". That way, you can collect valuable information and seek out negative feedback by sending your team to customers who return items and prospects who cancel consultations.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Respond Proactively to Customer Feedback\"})}),/*#__PURE__*/e(\"p\",{children:\"When an unhappy customer gives feedback or writes a negative review, most businesses try to fix the situation with an apology, gift voucher or refund.\"}),/*#__PURE__*/e(\"p\",{children:\"Sure, these gestures can offer damage control, but in most cases don\u2019t solve the underlying problem \u2014 such as a glitch or bad policy \u2014 that caused the bad experience in the first place.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can build customer-centricity by \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/reply-to-reviews\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"responding proactively and reactively\"})}),\" to your customer\u2019s feedback.\"]}),/*#__PURE__*/e(\"p\",{children:\"A proactive response salvages the relationship while introducing a permanent solution to prevent the issue from happening again.\"}),/*#__PURE__*/e(\"p\",{children:\"You can, for instance, give the client priority access to the customer desk, review the bad policy and improve your product or service.\"}),/*#__PURE__*/e(\"p\",{children:\"Further, let the customer know how their feedback triggered a change in your business.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Audit Your Customer Journey\"})}),/*#__PURE__*/t(\"p\",{children:[\"While customer surveys can help you know what customers think about your brand, only \",/*#__PURE__*/e(n,{href:\"https://www.forbes.com/sites/shephyken/2020/07/12/ninety-six-percent-of-customers-will-leave-you-for-bad-customer-service/?sh=7e1db19330f8\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"4 percent of unhappy customers\"})}),\" tell you about their bad experiences.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Besides, gathering data from prospects who never bought from your brand can be difficult because of a bad experience before completing the buyer\u2019s journey.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll want, therefore, to audit your customer\u2019s journey from start to finish to uncover these blind spots.\"}),/*#__PURE__*/e(\"p\",{children:\"Go through every step of the customer\u2019s journey from awareness to delight and determine how you can fill the gaps to enhance customer experiences.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Reward Customer Loyalty\"})}),/*#__PURE__*/t(\"p\",{children:[\"Remain customer-centric to your loyal clients by sending out marketing emails, private sales and \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/increase-customer-engagement-with-judge-me\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"reward programs\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"The idea is to extend customer experience beyond the point of sale and build loyalty.\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, loyal customers will not only give glowing feedback about your brand but also refer their friends to your business, allowing you to generate more revenue.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Treat Customers with Respect\"})}),/*#__PURE__*/e(\"p\",{children:\"Most customers buy based on their emotions, not ration.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"The way you treat your customer accounts for 70 percent of customer experience, according to a \",/*#__PURE__*/e(n,{href:\"https://www.mckinsey.com/~/media/mckinsey/industries/public%20and%20social%20sector/our%20insights/customer%20experience/creating%20value%20through%20transforming%20customer%20journeys.pdf\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"McKinsey & Co. survey\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"So, if you want to enhance customer-centricity, you must treat your customers and prospects with respect from start to finish. In return, they won\u2019t have a problem giving positive reviews about your brand.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/e(\"p\",{children:\"A truly customer-centric strategy requires employees' and customers' backing, achievable through internal processes, policies and systems.\"}),/*#__PURE__*/e(\"p\",{children:\"Better yet, evaluating customer feedback can help organizations find the missing link to providing positive experiences.\"}),/*#__PURE__*/e(\"p\",{children:\"While becoming a customer-centric brand can take some time, it all starts with making small steps in the right direction.\"})]});export const richText1=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The technology world is evolving daily, and so is Judge.me. With the aim to continuously enhance your app experience, we are excited to announce the launch of Judge.me's new widget version (Widget 3.0). In this version, we have redesigned our widgets to be more trendy, user-friendly, and better showcase your reviews with a new widget theme and various customizations.\"}),/*#__PURE__*/e(\"p\",{children:\"So what\u2019s inside Widget 3.0? Read on to learn more!\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"about:blank#slider_theme\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Showcase a slider of reviews on product pages\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"about:blank#pin_reviews\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Pin the most helpful reviews on top our your widget\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"about:blank#primary_color\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Emphasize different parts of your widgets with primary and secondary colors\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"about:blank#medals\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Prove your trustworthiness by adding Judge.me Medals\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"about:blank#eu_compliance\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Ensure EU compliance by showing how reviews are collected via Judge.me\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"about:blank#border_pagination\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Choose border style & pagination aligned with your design concept\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"about:blank#review_form\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Rearrange the review form fields to collect star ratings and reviews easier\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"about:blank#custom_form_slider\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Create custom forms with the new Slider questions\"})})})})]}),/*#__PURE__*/t(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText2=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"As a business owner, you're always looking for new ways to improve your customer experience. People expect businesses to provide multiple access points throughout their buying journey, from initial contact to product selection, purchase, and customer support.\"}),/*#__PURE__*/e(\"p\",{children:\"In today's omnichannel world, creating a seamless experience for your customers, no matter how they interact with your brand, is more critical than ever.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here are five tips to help you deliver an incredible omnichannel customer experience in 2022.\"}),/*#__PURE__*/e(\"h2\",{children:\"What Does an Omnichannel Customer Experience Look Like Today and Why Is It Important?\"}),/*#__PURE__*/e(\"p\",{children:\"An omnichannel customer experience is a process of providing a consistent experience across all available channels of communication. These channels may include some or all of the following:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Native SMS texting (smartphones) and messaging apps (WhatsApp)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Telephone (smartphones and \",/*#__PURE__*/e(n,{href:\"https://www.openphone.com/blog/what-is-a-voip-phone-system/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"VoIP services\"})}),\" like Skype and OpenPhone)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social media direct messaging (Twitter, Instagram, Facebook, etc.)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Web (e.g., contact forms)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Video links (Zoom, Google Meet, etc.)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Live chat (including chatbots)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Comment sections (website, social media, YouTube, etc.)\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"An omnichannel customer experience aims to provide a cohesive journey no matter how customers contact you. Such an experience allows you to build trust and loyalty with your customers and improve your customer retention rate. An \",/*#__PURE__*/e(n,{href:\"https://www.parcelmonitor.com/blog/unpacking-omnichannel-innovations-in-retail-and-e-commerce-etailasia/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"omnichannel customer experience\"})}),\" is also essential because it will enable you to increase sales and boost customer satisfaction levels.\"]}),/*#__PURE__*/e(\"p\",{children:\"When done correctly, a well-implemented omnichannel customer experience strategy will give you a major advantage over your competitors.\"}),/*#__PURE__*/e(\"h2\",{children:\"What Are the Key Features of a Successful Omnichannel Customer Experience?\"}),/*#__PURE__*/e(\"p\",{children:\"Here are a few key features that are essential for a successful omnichannel customer experience:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Use of a central platform\"})}),/*#__PURE__*/t(\"p\",{children:[\"First and foremost, you need to have a central platform into which all your channels can be integrated. This platform could include CRM, \",/*#__PURE__*/e(n,{href:\"https://besttech2earnonline.com/best-chatbot/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"chat\"})}),\", or a customer service management system.\"]}),/*#__PURE__*/e(\"p\",{children:\"Without a central platform, it's hard for you to provide a consistent customer experience across all channels. This will lead to duplication (different teams contacting the customer about the same issue) or missed opportunities (failure to communicate).\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Omnichannel employee training\"})}),/*#__PURE__*/e(\"p\",{children:\"Another important feature of a successful omnichannel customer experience strategy is employee training. 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By \",/*#__PURE__*/e(n,{href:\"https://www.clicdata.com/blog/leveraging-customer-intelligence-data/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"collecting customer data\"})}),\" on the way your customers engage with your business, including:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Their messaging content (SMS, chat, content forms, etc.)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The trail of web pages they visit regularly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The content of their email threads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Their communication analytics\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You can use AI-powered tools to develop omnichannel experiences designed specifically for each customer.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Take advantage of integration\"})}),/*#__PURE__*/e(\"p\",{children:\"Make sure all your channels are integrated. 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Evaluate and improve\"})}),/*#__PURE__*/e(\"p\",{children:\"Finally, constantly evaluate and improve your omnichannel customer experience as your business scales.\"}),/*#__PURE__*/e(\"p\",{children:\"When your customer base grows, you'll notice that some channels will become much more expensive to operate while others will become much more efficient.\"}),/*#__PURE__*/e(\"p\",{children:\"Keep an eye on your analytics to see which channels lead to the highest conversions while keeping tabs on your cost per channel so you can assess your overall omnichannel ROI. Then, double down on the winners while slowly trimming the losers.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, phone support can be helpful when your customer base is small. 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Check it out!\"}),/*#__PURE__*/e(\"h2\",{children:\"About Smart SEO\"}),/*#__PURE__*/t(\"p\",{children:[\"Want to rank high in the SERPs? With \",/*#__PURE__*/e(n,{href:\"https://apps.shopify.com/smart-seo?utm_source=+judgeme&utm_medium=referral&utm_campaign=partnerships\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Smart SEO\"})}),\", you can optimize store images, generate SEO tags, fix broken links, manage sitemap, provide structured data to Google in JSON-LD format, and more. Smart SEO helps you automate the daunting SEO tasks, improve rankings, drive more organic traffic, and boost sales.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How can you benefit from this integration?\"}),/*#__PURE__*/t(\"p\",{children:[\"Judge.me synchronizes\\xa0\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001913541-list-of-seo-rich-snippets-integration\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"JSON-LD markup\"})}),\"\\xa0with Smart SEO. It means that your star ratings will automatically display when customers see your products on the search results. Customers are more likely to click on products with star ratings, which can \",/*#__PURE__*/e(n,{href:\"https://cxl.com/research-study/review-stars-google-help-click-rate-study/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"significantly increase your sales.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You can enable this integration with just a few simple steps:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Install Judge.me and Smart SEO.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Enable JSON-LD snippets in\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Judge.me\"}),\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Settings > Advanced > Rich Snippets > SEO - Rich Snippets.\"})]})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"348\",src:\"https://framerusercontent.com/images/VnkZLyBX4eV0LV2wrbU5RP0888.png\",srcSet:\"https://framerusercontent.com/images/VnkZLyBX4eV0LV2wrbU5RP0888.png?scale-down-to=512 512w,https://framerusercontent.com/images/VnkZLyBX4eV0LV2wrbU5RP0888.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/VnkZLyBX4eV0LV2wrbU5RP0888.png 1332w\",style:{aspectRatio:\"1332 / 696\"},width:\"666\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"In Smart SEO's JSON-LD settings, choose \",/*#__PURE__*/e(\"strong\",{children:\"Judge.me Reviews\"}),\" as the product review plugin.\"]})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"202\",src:\"https://framerusercontent.com/images/rWYUvC1MXpf7HMH3oy12O5otK1c.png\",srcSet:\"https://framerusercontent.com/images/rWYUvC1MXpf7HMH3oy12O5otK1c.png?scale-down-to=512 512w,https://framerusercontent.com/images/rWYUvC1MXpf7HMH3oy12O5otK1c.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/rWYUvC1MXpf7HMH3oy12O5otK1c.png 1296w\",style:{aspectRatio:\"1296 / 404\"},width:\"648\"})]});export const richText5=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Skincare can be more affordable, while still delivering the best results. That's what \",/*#__PURE__*/e(n,{href:\"https://essentialderma.com/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Essential Derma\"})}),\" is striving to provide its customers from day one. We have the chance to interview Catherine from Essential Derma and hear their story about how Essential Derma started and how the brand is leveraging social proof to gain trust and boost sales.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"A desire for affordable home-based skincare\"})}),/*#__PURE__*/e(\"p\",{children:\"I started Essential Derma because of my passion for skincare. I've always been interested in the skin and got hooked from a very young age. One thing that specifically caught my interest was using beauty tools that can naturally stimulate the skin to grow more healthily.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I noticed that the professional treatments I'd received in clinics seemed very simple but very expensive. I knew there had to be a way for people to do the same treatment themselves at home safely.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"That's when I decided to start Essential Derma and specialise in beauty tools such as micro-needling derma rollers.\"}),/*#__PURE__*/e(\"p\",{children:\"Essential Derma is a skincare company specialising in derma rollers that help people improve their skin naturally and safely from home. Derma rollers are great for anti-ageing, acne scarring, stretch marks, body scarring, pigmentation issues and lack of hair growth on the scalp, eyebrows or beard area (for men).\"}),/*#__PURE__*/e(\"p\",{children:\"In the beginning, 90% of our customers were women, but as time goes on, we're noticing more and more men looking to improve their skin. So one day, we get an 18-year-old female looking to remove her acne scarring and the next day, we get a 55-year-old person wanting to smooth out their wrinkles or other signs of ageing.\"}),/*#__PURE__*/e(\"p\",{children:\"Our company prides itself on its customer service, and we work one-on-one with all of our customers to ensure they get the best results possible. We don't want to be a company that just sells skincare products. We want to be a company that makes sure people get excellent results.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Essential Derma - Anti-Aging Derma Roller Kit\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/88FzaMno9MsqSxajXjUrCeR5IY.jpeg\",srcSet:\"https://framerusercontent.com/images/88FzaMno9MsqSxajXjUrCeR5IY.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/88FzaMno9MsqSxajXjUrCeR5IY.jpeg 600w\",style:{aspectRatio:\"600 / 600\"},width:\"300\"}),/*#__PURE__*/e(\"p\",{children:\"All of our customers can reach out to us at any time for a derma rolling schedule customised for their skin. If the results slow down, we can make adjustments to ensure the skin keeps progressing. On top of this, we have a 100% money-back guarantee if our customers have followed our advice but don't get any results.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Looking for an all-in-one review solution\"})}),/*#__PURE__*/e(\"p\",{children:\"We have used several reviews capturing software for our business over the years. While some were good and some were bad, we found Judge.me to be the best overall. Of course, we would have preferred to stick with one option, but sometimes it takes time to realise that a solution isn't suited for you. We've been with Judge.me for multiple years now, and it is by far our favourite app in the Shopify app store across all categories.\"}),/*#__PURE__*/t(\"p\",{children:[\"One challenge we had when choosing software for our business was that we wanted something that could not only do everything but also offer a reasonable price. Some of the big established companies started at a low price but then became far too expensive if you wanted features such as\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001260254-add-your-product-reviews-to-seo-rich-snippets-review-snippet-\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" Google Rich Snippets\"})}),\" or\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001260310-how-to-display-your-judge-me-product-rating-in-google-shopping\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" Google Shopping\"})}),\" Integration. We love that Judge.me has almost all the features you need for free and then the option to upgrade to get the remaining features you may need is at an excellent price.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Landed on Judge.me, and reaped benefits from a variety of features\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Create customized questions with Custom Forms\"})}),/*#__PURE__*/t(\"p\",{children:[\"When it comes to the details within our reviews, we have chosen to customise the review form using the\",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/5-tips-custom-forms\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" Custom Forms\"})}),\" feature. This has allowed us to capture not only the star rating and review text but also more information about the customers, such as their age bracket and skin goal.\"]}),/*#__PURE__*/e(\"img\",{alt:\"essential derma judge.me review widget and custom forms\",className:\"framer-image\",height:\"800\",src:\"https://framerusercontent.com/images/miR1ECzKiI8OpldgQyIAxoqojxc.png\",srcSet:\"https://framerusercontent.com/images/miR1ECzKiI8OpldgQyIAxoqojxc.png?scale-down-to=1024 776w,https://framerusercontent.com/images/miR1ECzKiI8OpldgQyIAxoqojxc.png 1214w\",style:{aspectRatio:\"1214 / 1600\"},width:\"607\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Show various reviewer's details\"})}),/*#__PURE__*/e(\"p\",{children:\"Our products are suitable for many different types of people, so showing the reviewers' demographics helps our customers see that a specific product will also be ideal for them.\"}),/*#__PURE__*/e(\"img\",{alt:\"essential derma judge.me reviewer details\",className:\"framer-image\",height:\"319\",src:\"https://framerusercontent.com/images/BE2BDPqxuXHeQplvhmB7CX590.png\",srcSet:\"https://framerusercontent.com/images/BE2BDPqxuXHeQplvhmB7CX590.png?scale-down-to=512 512w,https://framerusercontent.com/images/BE2BDPqxuXHeQplvhmB7CX590.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/BE2BDPqxuXHeQplvhmB7CX590.png 1376w\",style:{aspectRatio:\"1376 / 638\"},width:\"688\"}),/*#__PURE__*/t(\"p\",{children:[\"We also like to include the\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001813428-customize-the-review-widget-design-in-your-settings#2.-Customize-the-Widget-Body\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" reviewer's city, country and country flag\"})}),\" in their review. Our main customer base is in Australia, but we use a .com domain name instead of a .com.au. By having local city names in the reviews automatically, our customers can see similar customers in their area and know that they are not shopping with an international business that may have slower shipping times.\"]}),/*#__PURE__*/e(\"img\",{alt:\"essential derma judge.me reviewer city and country flag\",className:\"framer-image\",height:\"38\",src:\"https://framerusercontent.com/images/DKEPmKYzeaBZnqIwRDxMatGYQqk.png\",style:{aspectRatio:\"371 / 77\"},width:\"185\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Collect review photos and videos\"})}),/*#__PURE__*/t(\"p\",{children:[\"Another feature we love is\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001257494-add-photos-and-videos-to-the-review-widget\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" getting user photos or videos\"})}),\" that can be attached to the review. We've set things up so that our customers can add a photo as they write their reviews. In addition, what we find to be the most successful is having a\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001699614-remind-your-customers-to-submit-a-review-photo-or-video\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" follow-up email to remind people\"})}),\" to add a photo to their review.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"essential derma judge.me review photos and videos\",className:\"framer-image\",height:\"301\",src:\"https://framerusercontent.com/images/0Vh2NBOFR9VSwi0xTFSidCsehow.png\",srcSet:\"https://framerusercontent.com/images/0Vh2NBOFR9VSwi0xTFSidCsehow.png?scale-down-to=512 512w,https://framerusercontent.com/images/0Vh2NBOFR9VSwi0xTFSidCsehow.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/0Vh2NBOFR9VSwi0xTFSidCsehow.png 1600w\",style:{aspectRatio:\"1600 / 602\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"From experience, we find that it takes customers a lot of effort to add photos to their reviews. So, sending an automatic photo reminder email at a later date dramatically increases the chances of getting the content. In addition, we often incentivise people with coupons or special deals if they add photos to their reviews.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sync reviewer's data with Klaviyo and send follow-up campaigns\"})}),/*#__PURE__*/t(\"p\",{children:[\"One thing we 100% recommend is integrating Judge.me with your email software.\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001260218-klaviyo-record-activities-of-reviewers-for-email-segmentation\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" We use Klaviyo\"})}),\" and find that this combination brings us the best results. While we can incentivise our customers directly in Judge.me, we choose to do it using Klaviyo emails as we can customise things at a more granular level.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"essential derma judge.me klaviyo integration\",className:\"framer-image\",height:\"361\",src:\"https://framerusercontent.com/images/N57ychQDuvtqrSWTruHIYx8xz1U.png\",srcSet:\"https://framerusercontent.com/images/N57ychQDuvtqrSWTruHIYx8xz1U.png?scale-down-to=512 512w,https://framerusercontent.com/images/N57ychQDuvtqrSWTruHIYx8xz1U.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/N57ychQDuvtqrSWTruHIYx8xz1U.png 1056w\",style:{aspectRatio:\"1056 / 723\"},width:\"528\"}),/*#__PURE__*/e(\"p\",{children:\"For example: When a customer leaves a review, it triggers our review flow in Klaviyo. From here, the system checks whether the review is positive or negative, and then sends the appropriate email. If the review is positive, we send a thank-you email with a coupon. If the review is negative, we also say thank you but frame the content differently to see if we can resolve the customer's problems and perhaps convert them to a 5-star reviewer.\"}),/*#__PURE__*/e(\"img\",{alt:\"essential derma judge.me klaviyo follow-up emails 1\",className:\"framer-image\",height:\"437\",src:\"https://framerusercontent.com/images/j3UqLPuQ211RC88SIvj1lgyJU.png\",srcSet:\"https://framerusercontent.com/images/j3UqLPuQ211RC88SIvj1lgyJU.png 755w\",style:{aspectRatio:\"755 / 875\"},width:\"377\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText6=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Social media is different from blog posts and email marketing newsletters. Given the huge amount of content on social media, people usually consume your content instantly, probably just a few minutes or even seconds. If you want to promote your brand to social media users, you need to have eye-catching, attention-grabbing, compelling content on the social media platform.\"}),/*#__PURE__*/e(\"p\",{children:\"However, what's compelling for a blog post and email marketing content doesn't necessarily make for compelling social media posts. There are a ton of emerging trends when it comes to social media content, and it's easy to feel overwhelmed. But social media doesn't have to be difficult.\"}),/*#__PURE__*/e(\"p\",{children:\"There are four things you should know when creating engaging content for your social media strategy. The more you're able to engage with your target audience, the more your brand will resonate with them and drive conversions. You can even create higher-converting social media ads.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Share customer testimonials\"})}),/*#__PURE__*/e(\"p\",{children:\"Before it became one of the biggest digital marketing platforms today, social media was \u2013 and still is \u2013 a place where users connect with their friends and family. However, it has also become a source of information, including product reviews.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Social media users are more likely to trust reviews and testimonials from their friends and family over branded content because they are more genuine and story-driven. In addition, the customers you feature in testimonials are more likely to share your content and increase your brand exposure.\"}),/*#__PURE__*/e(\"img\",{alt:\"Customer Testimonial - Instagram Story\",className:\"framer-image\",height:\"448\",src:\"https://framerusercontent.com/images/vFYb0nFBTCPgNzsAwJy6pQROQ4.png\",srcSet:\"https://framerusercontent.com/images/vFYb0nFBTCPgNzsAwJy6pQROQ4.png 503w\",style:{aspectRatio:\"503 / 897\"},width:\"251\"}),/*#__PURE__*/e(\"p\",{children:\"Where can you find customer testimonials? These can take on many forms, all of which can serve as your content:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Reviews on your business. You can find these on your eCommerce page; or if you're a restaurant or hotel, on your travel listing. We suggest you use marketing automation tools when you're receiving a large influx of customer testimonials. Judge.me allows users to \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/reviews-social-sharing\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"share their reviews on social media\"})}),\" automatically and manually.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer messages. When customers personally thank you for your great product or service, you can take these texts and make testimonial content out of them. Just be sure to ask permission from the customer first.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"User-generated content. These are social media content uploaded by customers focusing on your product. Ask users to use your hashtag or tag your company account so that you may repurpose their social media content as part of your social media posts. You can also synchronize the content and display it on your storefront using a widget like \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/ugc-media-grid-instagram\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"UGC Media Grid by Judge.me\"})}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Utilize video testimonials. You can also incorporate testimonials in your product video.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Using testimonials for your social media content increases social proof, and is a cost-effective way of\",/*#__PURE__*/e(n,{href:\"https://sixgun.com.au/use-social-media-to-build-your-brand/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" brand building through social media\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Search for trends\"})}),/*#__PURE__*/t(\"p\",{children:[\"While SEO allows your page to rank high in search results, it tends to be more of a long-term play, especially when we consider \",/*#__PURE__*/e(n,{href:\"https://surferseo.com/blog/how-long-does-seo-take-to-show-results/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"how long SEO takes to work\"})}),\" after you\u2019ve implemented it on your on-site and guest content. If you want quick exposure for your brand, social media is the way to go \u2013 and knowing what\u2019s trending will help you create social media content that generates engagement.\"]}),/*#__PURE__*/e(\"p\",{children:\"As a content manager, you need to know the latest news, design trends, humor, and information surrounding your audience's niche. Doing ample research on these trends will allow you to naturally make engaging relevant content.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here's what you can do:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Search for trending hashtags on Twitter. Alternatively, you can look at trending searches on Google Trends. See where the buzz is so you can position your social media content in a relevant light. You'd still want to be true to your niche and industry, though.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Follow \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/influencer-marketing-strategy\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"influencers\"})}),\" within your specific audience and social media followers' niche. You can then take inspiration from the type of content they produce, and keep updated with the latest news surrounding your niche.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Watch YouTube videos that interest your niche (i.e., pop culture, travel blogs, gaming streams). Read the comments section as well. You'll be kept in the loop with the latest trends within that interest via YouTube recommendations.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Join group forums, online communities, and discussions. You'll see questions and topics on these social platforms that your audience is passionate about. You can then create educational content around those topics.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Trend research generates insightful and relevant social media content ideas. You wouldn't want to do content planning around topics that your target audience is indifferent to.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Repurpose your existing content\"})}),/*#__PURE__*/t(\"p\",{children:[\"You can't rely on a single marketing channel for your content. You ought to use multiple relevant marketing channels for \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/how-to-distribute-content-without-getting-overwhelmed-for-shopify-entrepreneurs\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"content distribution\"})}),\". But you don't need to hire an entirely new team just for another channel.\"]}),/*#__PURE__*/e(\"p\",{children:\"You can simply repurpose the content that you already have. How?\"}),/*#__PURE__*/e(\"img\",{alt:\"Repurposing Content\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/3TMgb3FWYsNCXFiaqcOzfdce9Wo.png\",srcSet:\"https://framerusercontent.com/images/3TMgb3FWYsNCXFiaqcOzfdce9Wo.png?scale-down-to=512 512w,https://framerusercontent.com/images/3TMgb3FWYsNCXFiaqcOzfdce9Wo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3TMgb3FWYsNCXFiaqcOzfdce9Wo.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"You can repurpose blog posts, lead magnets, newsletters, webinars, etc., and incorporate them into your social media content strategy. For instance:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can pick the main points of your 2000-word blog and create a Twitter thread.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can turn your case studies into infographics optimized for social media content.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can turn your educational content into short videos for Instagram stories.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can turn your industry research into video stories for Facebook.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A section from the lead magnet used to generate leads can be used for Facebook live content.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"The possibilities for\",/*#__PURE__*/e(n,{href:\"https://create.vista.com/blog/ins-and-outs-of-repurposing-content-for-social-media-posts/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" repurposing content\"})}),\" are endless. This makes the most use out of any content you produce, maximizing the marketing efforts of your content team.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Social Media Content Calendar\",className:\"framer-image\",height:\"465\",src:\"https://framerusercontent.com/images/Cbc87lvqv2MeBZIbh5sS3GoxI.jpeg\",srcSet:\"https://framerusercontent.com/images/Cbc87lvqv2MeBZIbh5sS3GoxI.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/Cbc87lvqv2MeBZIbh5sS3GoxI.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Cbc87lvqv2MeBZIbh5sS3GoxI.jpeg 1587w\",style:{aspectRatio:\"1587 / 930\"},width:\"793\"}),/*#__PURE__*/e(\"p\",{children:\"Another benefit to repurposing content is that your brand will have more content to work with. You should be able to fill a content calendar with repurposed content. Part of your social media tools should be a content calendar where you lay down your content marketing schedule on your brand's various social media accounts and social channels.\"}),/*#__PURE__*/e(\"p\",{children:\"Repurposing content into social posts nurtures your current and new followers on social media.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Use your own photos\"})}),/*#__PURE__*/e(\"p\",{children:\"Apart from relevance, another key element to creating interactive content is visual appeal. Does your content instantly catch the audience's attention in the split second of a scroll? Or is it bland and text-heavy, such that social media users don't even stop at it?\"}),/*#__PURE__*/e(\"img\",{alt:\"Subway Instagram Post\",className:\"framer-image\",height:\"445\",src:\"https://framerusercontent.com/images/wy8ojP3RxjymOu19kNcFiep2FTc.png\",srcSet:\"https://framerusercontent.com/images/wy8ojP3RxjymOu19kNcFiep2FTc.png?scale-down-to=512 512w,https://framerusercontent.com/images/wy8ojP3RxjymOu19kNcFiep2FTc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/wy8ojP3RxjymOu19kNcFiep2FTc.png 1290w\",style:{aspectRatio:\"1290 / 891\"},width:\"645\"}),/*#__PURE__*/e(\"p\",{children:\"We'd like to stress the importance of using your own photos. Stock photos may aid your readers through blog content, but you'd want to stand out with a unique image when it comes to a social media post.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here's what you can do:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hire the right people. You'd want to be hiring a photographer, graphic designer, video editor, and copywriter. They will help you create content unique to your brand.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create an archive of company photos and video content. This will be useful for piecing together engaging social media content.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Store these photos on the company's cloud drive to allow for easy remote collaboration.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Encourage happy customers to use your brand's hashtag to easily gather UGC.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Having your own curated content (visual content) is not only helpful for your social media content strategy, but also critical for branding, digital marketing, sales, and other marketing campaigns.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"In closing\"})}),/*#__PURE__*/e(\"p\",{children:\"In the fast-paced world of social media, it's tough to stay on top of the various techniques in creating engaging social media content for every social platform. Take note of these techniques, they'll help you create optimized social media content to reach a wider audience, and increase sales and engagements.\"}),/*#__PURE__*/e(\"p\",{children:\"Start creating genuine content, search for trends, do some market research, and you can create relevant social media content seamlessly.\"}),/*#__PURE__*/e(\"p\",{children:\"Also, repurpose your existing content to get the most output per creative input. And finally, use your own photos. These tips are essential for your branding and social media marketing.\"}),/*#__PURE__*/e(\"p\",{children:\"Follow this guide closely and you'll effectively increase your social media presence through a good social media content strategy. \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText7=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"A PR crisis can have a huge impact on business operations. Negative stories harm sales and long-term growth prospects and tarnish your brand image. You need a solution to deal with this public problem, and working with influencers is worth considering.\"}),/*#__PURE__*/e(\"p\",{children:\"With their public reach and compelling content, influencers can help in your attempts to regain public trust. Here's how influencer marketing can help you in a PR crisis.\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Resolve the crisis by using credibility\"}),/*#__PURE__*/t(\"p\",{children:[\"Influencers are some of the most \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/micro-influencers-buying-decisions-gen-z\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"trusted personalities\"})}),\" in their respective niches. Aside from being experts in their industry, they are also excellent communicators and have a large audience.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"A PR crisis management campaign can use an influencer\u2019s reach and expertise to dispel doubts about your brand and build your credibility. Because influencers are seen as trustworthy sources of information, endorsements coming from them carry a lot of weight and can sway public opinion to your side.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"304\",src:\"https://framerusercontent.com/images/IAICwycR0T3yeTrhVMYicIR2F0.png\",srcSet:\"https://framerusercontent.com/images/IAICwycR0T3yeTrhVMYicIR2F0.png?scale-down-to=512 512w,https://framerusercontent.com/images/IAICwycR0T3yeTrhVMYicIR2F0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/IAICwycR0T3yeTrhVMYicIR2F0.png 1080w\",style:{aspectRatio:\"1080 / 608\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(\"em\",{children:\"Cyberpunk 2077\"}),\" crisis in 2020 is a good example of a company that used influencer marketing within the context of a PR disaster.\"]}),/*#__PURE__*/t(\"p\",{children:[\"A global audience eagerly awaited the release of \",/*#__PURE__*/e(\"em\",{children:\"Cyberpunk 2077\"}),\". Millions of people bought the game when it launched. Unfortunately, the game had so many bugs that Playstation pulled it from their online store a few weeks after the release.\"]}),/*#__PURE__*/e(\"p\",{children:\"CD Projekt Red, the game developers, faced a PR disaster.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"392\",src:\"https://framerusercontent.com/images/MFdyDQ8K3KqVRkVYUXqE8W0xlQs.png\",srcSet:\"https://framerusercontent.com/images/MFdyDQ8K3KqVRkVYUXqE8W0xlQs.png?scale-down-to=512 512w,https://framerusercontent.com/images/MFdyDQ8K3KqVRkVYUXqE8W0xlQs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/MFdyDQ8K3KqVRkVYUXqE8W0xlQs.png 1056w\",style:{aspectRatio:\"1056 / 784\"},width:\"528\"}),/*#__PURE__*/e(\"p\",{children:\"The first issue CD Projekt Red needed to address was the problem. They made a public apology and worked hard to improve the game.\"}),/*#__PURE__*/e(\"p\",{children:\"CD Projekt Red leaned heavily on influencer marketing to shift public opinion after implementing fixes. The company asked vloggers to create new game reviews. They even created characters based on influencers. For example, game vlogger CohhCarnage served as the inspiration for the character Garry the Prophet.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"As a result of this influencer campaign, people gave the game a second chance. The reviews of \",/*#__PURE__*/e(\"em\",{children:\"Cyberpunk 2077 \"}),\"are now\",/*#__PURE__*/e(\"em\",{children:\" \"}),\"mostly positive. The game has an 86% approval rate on Metacritic and improved sales numbers over the past year.\"]}),/*#__PURE__*/e(\"h2\",{children:\"2. Create positive SEO-friendly content to dominate the search results\"}),/*#__PURE__*/e(\"p\",{children:\"When people hear of an emerging issue, the first thing they would do is Google about it. Celebrity gossip, world news, you name it. People do the same thing when a PR crisis unfolds.\"}),/*#__PURE__*/e(\"p\",{children:\"When workers went on strike at Weetabix, a popular breakfast cereal company, it resulted in massive product shortages. Naturally, consumers were unhappy about the news, and the shortage dominated news cycles for a month:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"473\",src:\"https://framerusercontent.com/images/QuRgo7ax6YrhYr1nCcmOUR1c3Mg.png\",srcSet:\"https://framerusercontent.com/images/QuRgo7ax6YrhYr1nCcmOUR1c3Mg.png 775w\",style:{aspectRatio:\"775 / 946\"},width:\"387\"}),/*#__PURE__*/e(\"p\",{children:\"After just a few months, though, hardly anyone ever talks about the Weetabix strike or the shortage that it caused. How did Weetabix turn public opinion in its favor?\"}),/*#__PURE__*/t(\"p\",{children:[\"In \",/*#__PURE__*/e(n,{href:\"https://prohibitionpr.co.uk/public-relations/crisis-management/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"crisis management\"})}),\", you need to match the negative news with your positive PR. The press wants to get all sides of the story. The lack of response creates a news vacuum that negative news will fill. To keep this from happening, you need to engage the press. Your response may address the crisis head-on or sway attention away from it.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Where does \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/influencer-vs-traditional-marketing\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"influencer marketing\"})}),\" come in?\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In the case of Weetabix, the brand partnered with well-known food influencers, particularly on TikTok. The campaigns attempted to get some positive attention after the strike was resolved. For example, Rhiannon Lambert\u2019s recipe video about Weetabix cheesecake had over one million views:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"336\",src:\"https://framerusercontent.com/images/DSUbKleSLXKP0M0MSFsPIFgOUc.png\",srcSet:\"https://framerusercontent.com/images/DSUbKleSLXKP0M0MSFsPIFgOUc.png 527w\",style:{aspectRatio:\"527 / 673\"},width:\"263\"}),/*#__PURE__*/e(\"p\",{children:\"Mainstream news outlets quickly picked up on the Weetabix cheesecake trend, with some websites offering their version of the recipe:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"477\",src:\"https://framerusercontent.com/images/zJx0mXJ9mUDvxjA4f7g6koF6onY.png\",srcSet:\"https://framerusercontent.com/images/zJx0mXJ9mUDvxjA4f7g6koF6onY.png 774w\",style:{aspectRatio:\"774 / 955\"},width:\"387\"}),/*#__PURE__*/e(\"p\",{children:\"Thanks to well-timed influencer marketing, Weetabix shook off the negative PR coming from its shortage. Positive news now dominates the web searches for the brand.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"3. Shift the conversation by promoting other products\"}),/*#__PURE__*/e(\"p\",{children:\"Influencers drive the conversation. If you're able to disseminate your official statement through influencers and the press, it can convince the public that you\u2019re doing everything you can to address the crisis. You may also use this opportunity to start promoting other products and sway public attention away from the issue.\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, fitness brand Peloton announced a recall of its Tread+ treadmill in May 2021 due to reports of children getting into accidents. After a few days of the announcement, Peloton resumed its influencer marketing, but this time focusing on its other products:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"461\",src:\"https://framerusercontent.com/images/Qe2BsUWztDKPtM5bLCmWoxwMZCk.png\",srcSet:\"https://framerusercontent.com/images/Qe2BsUWztDKPtM5bLCmWoxwMZCk.png?scale-down-to=512 512w,https://framerusercontent.com/images/Qe2BsUWztDKPtM5bLCmWoxwMZCk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Qe2BsUWztDKPtM5bLCmWoxwMZCk.png 1238w\",style:{aspectRatio:\"1238 / 922\"},width:\"619\"}),/*#__PURE__*/e(\"p\",{children:\"Peloton\u2019s influencer posts featured its signature classes, exercise bikes, and accessories for the following weeks instead of the Tread+. The pivot showed that Peloton still had a role to play in the fitness niche. After an extensive redesign, the Tread+ has also made a comeback.\"}),/*#__PURE__*/e(\"h2\",{children:\"4. Help spread out the positive message faster by encouraging discussions\"}),/*#__PURE__*/e(\"p\",{children:\"People are more likely to engage with an influencer than with a company account because influencers are more \u201Chuman\u201D. For that reason, influencers can help you spread out the positive message faster by encouraging more discussions among their followers.\"}),/*#__PURE__*/e(\"p\",{children:\"There are a couple of numbers that increase when word breaks out about your PR crisis, for better or worse:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Daily search volume\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Website traffic\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Brand engagement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Brand mentions\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Now, you might say that engagement is engagement, regardless of the public sentiment about your brand. However, it can go disastrous if you cannot control the conversation and channel it into something positive. Influencer marketing can help turn negative engagement into something that will benefit your brand.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, the UK National Health Service COVID-19 app \u201Cpinged\u201D half a million people in July 2021, telling them to self-isolate due to potential exposure to the virus. The resulting scandal, dubbed the \u201Cpingdemic\u201D by the media, led to businesses closing. The public also lost trust in the app, which led to users deleting the contact tracing app from their devices.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"335\",src:\"https://framerusercontent.com/images/6y7OdvUeyJRTTvHO0x56LIzyNQ.png\",srcSet:\"https://framerusercontent.com/images/6y7OdvUeyJRTTvHO0x56LIzyNQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/6y7OdvUeyJRTTvHO0x56LIzyNQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/6y7OdvUeyJRTTvHO0x56LIzyNQ.png 1031w\",style:{aspectRatio:\"1031 / 671\"},width:\"515\"}),/*#__PURE__*/e(\"p\",{children:\"To reassure the public that the app was still necessary, the NHS engaged with influencers from all walks of life. Political influencer Lydia Finney, for example, created an Instagram post about the NHS app and why it was still necessary despite its technical limitations.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As a non-aligned political commentator, Finney was credible enough to be trusted by people on both sides of the spectrum. She was also able to convince many of her followers to keep the app on their devices in the middle of so much misinformation.\"}),/*#__PURE__*/e(\"p\",{children:\"You can reach a wider audience when influencers are involved in the conversation. If influencers believe in your actions, they will share positive opinions with their audience. This tip is especially useful if you have a strong brand presence on social media.\"}),/*#__PURE__*/e(\"h2\",{children:\"5. Boost brand awareness by widening your reach via social media\"}),/*#__PURE__*/t(\"p\",{children:[\"When you \",/*#__PURE__*/e(n,{href:\"https://sixgun.com.au/use-social-media-to-build-your-brand/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"use social media to build your brand\"})}),\", social media can also become the reason for its decline, especially if a PR crisis scares potential customers and investors away. But if you handle this PR crisis correctly, more people will become aware of your brand than before the crisis.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"For instance, the beauty brand Glossier faced a PR crisis in 2020, when a group of former Glossier employees accused the brand of \u201Canti-Blackness, transphobia, ableism\u201D, among others. While Glossier responded to the accusations, many felt that the response was inadequate.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"462\",src:\"https://framerusercontent.com/images/xHu69rre2XMbuBHkpIlDKdlDc.png\",srcSet:\"https://framerusercontent.com/images/xHu69rre2XMbuBHkpIlDKdlDc.png?scale-down-to=512 512w,https://framerusercontent.com/images/xHu69rre2XMbuBHkpIlDKdlDc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/xHu69rre2XMbuBHkpIlDKdlDc.png 1425w\",style:{aspectRatio:\"1425 / 924\"},width:\"712\"}),/*#__PURE__*/e(\"p\",{children:\"As a response to this fiasco, Glossier intensified its outreach among people of color and the LGBT community. For example, it started featuring more Black and LGBT influencers in its content. It also provided $500K in grants to Black-owned beauty startups. As a result of its influencer campaign, searches for Glossier is now higher than pre-2020 levels.\"}),/*#__PURE__*/e(\"h2\",{children:\"In Closing\"}),/*#__PURE__*/t(\"p\",{children:[\"Influencers are powerful personalities that can shift public opinion. The niche authority of influencers, \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/bring-a-little-sunshine-to-your-feed-with-osinachi-okoye\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"paired with their compelling content\"})}),\", makes them effective channels for spreading feedback about your company.\"]}),/*#__PURE__*/e(\"p\",{children:\"Having influencers share positive news about your company can foster a positive brand image. You can use influencers alongside other marketing channels to connect and communicate with your target audience.\"})]});export const richText8=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"If you are a merchant operating in the EU, you're probably aware of the new laws from\\xa0\",/*#__PURE__*/e(n,{href:\"https://e-eu.customeriomail.com/e/c/eyJlbWFpbF9pZCI6IlJNR09Cd01BQVlFZXlGU3FXOENHY29jVEZLZktxUT09IiwiaHJlZiI6Imh0dHBzOi8vZXVyLWxleC5ldXJvcGEuZXUvbGVnYWwtY29udGVudC9FTi9UWFQvP3VyaT1DRUxFWCUzQTMyMDE5TDIxNjEiLCJpbnRlcm5hbCI6ImMxOGUwNzAyODIwNGUzZDgwMyIsImxpbmtfaWQiOjE5fQ/b2783ae2406a1660bddd10f5424875f9004bf1f418b042d28b981ed594afa5b7\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"EU Consumer Protection Act\"})}),\". This act states that all displayed reviews must come from genuine orders, and you must inform consumers about how these reviews are processed.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"When it comes to customer reviews, genuineness is critical. Being legally compliant helps your business operate smoothly and gain trust among your customers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"No worries, Judge.me gives you complete control to ensure what's displayed on your online store is compliant. In this article, we'll show you how to do that.\"}),/*#__PURE__*/e(\"h2\",{children:\"1 - Hide all existing unverified reviews\"}),/*#__PURE__*/t(\"p\",{children:[\"Being compliant with the EU Consumer Protection Act means you should only show verified reviews associated with your order history. To do this, you can hide unverified reviews on the\\xa0\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001257563\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Reviews dashboard\"})}),'\\xa0by selecting the \"Hide\" button under the \"Status\" column. If you have many unverified reviews and want to hide them in bulk, choose the \"Unverified Reviews\" filter, select all, and click on the \"Hide\" button on top.']}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001257526-verified-reviews-make-your-reviews-more-trustworthy\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Verified reviews\"})}),\"\\xa0are those coming from genuine orders and verified by Judge.me automatically based on your order history on the e-commerce platforms. If you have web or imported reviews with no order history, you can\\xa0\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001257526-verified-reviews-make-your-reviews-more-trustworthy#Can-web-reviews-and-imported-reviews-be-verified?\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"request manual verification\"})}),\"\\xa0by submitting evidence of orders. Judge.me adds verified buyer badges to verified reviews, making them distinguishable from unverified reviews.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"142\",src:\"https://framerusercontent.com/images/WWj4hIXBk1oYgr6yf3GMZDzSZs.png\",srcSet:\"https://framerusercontent.com/images/WWj4hIXBk1oYgr6yf3GMZDzSZs.png?scale-down-to=512 512w,https://framerusercontent.com/images/WWj4hIXBk1oYgr6yf3GMZDzSZs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/WWj4hIXBk1oYgr6yf3GMZDzSZs.png 1600w\",style:{aspectRatio:\"1600 / 285\"},width:\"800\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"424\",src:\"https://framerusercontent.com/images/RhER18mZ4kjZvaIF2APoB5zs1s.png\",srcSet:\"https://framerusercontent.com/images/RhER18mZ4kjZvaIF2APoB5zs1s.png?scale-down-to=512 512w,https://framerusercontent.com/images/RhER18mZ4kjZvaIF2APoB5zs1s.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/RhER18mZ4kjZvaIF2APoB5zs1s.png 1600w\",style:{aspectRatio:\"1600 / 848\"},width:\"800\"}),/*#__PURE__*/e(\"h2\",{children:\"2 - Prevent new unverified reviews from being displayed automatically\"}),/*#__PURE__*/e(\"p\",{children:\"To make sure only verified reviews associated with a buyer can be displayed, you can:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001257495-review-widget-101-install-and-customize-the-review-widget#Review-Curation\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Turn off the Auto-publish\"})}),\" feature and curate your reviews manually from the Reviews dashboard. To do this, go to Settings > Reviews Widget > Review Curation > Review Curation, then toggle the bar to \u201COFF\u201D.\"]})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"135\",src:\"https://framerusercontent.com/images/1HO6Fs0zSTAmPxaWv8gdFIm5soU.png\",srcSet:\"https://framerusercontent.com/images/1HO6Fs0zSTAmPxaWv8gdFIm5soU.png?scale-down-to=512 512w,https://framerusercontent.com/images/1HO6Fs0zSTAmPxaWv8gdFIm5soU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/1HO6Fs0zSTAmPxaWv8gdFIm5soU.png 1322w\",style:{aspectRatio:\"1322 / 270\"},width:\"661\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"188\",src:\"https://framerusercontent.com/images/ycZfQLU6hzsgm1qoOwtIUFdVUbM.png\",srcSet:\"https://framerusercontent.com/images/ycZfQLU6hzsgm1qoOwtIUFdVUbM.png?scale-down-to=512 512w,https://framerusercontent.com/images/ycZfQLU6hzsgm1qoOwtIUFdVUbM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ycZfQLU6hzsgm1qoOwtIUFdVUbM.png 1060w\",style:{aspectRatio:\"1060 / 376\"},width:\"530\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://judgeme.freshdesk.com/support/solutions/articles/44002083703-web-reviews-restriction-and-spam-filter-prevent-unwanted-reviews-and-q-a\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Restrict Web reviews\"})}),', meaning that your \"write-a-review\" button is hidden, and consumers can only submit reviews from the review request emails. To do this, go to Settings > Reviews Widget > Review Curation > Web Reviews, then toggle the bar to \"ON\".']})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"260\",src:\"https://framerusercontent.com/images/vxZg2KqMHK5L6Y3ZNGQtiMpyJI.png\",srcSet:\"https://framerusercontent.com/images/vxZg2KqMHK5L6Y3ZNGQtiMpyJI.png?scale-down-to=512 512w,https://framerusercontent.com/images/vxZg2KqMHK5L6Y3ZNGQtiMpyJI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vxZg2KqMHK5L6Y3ZNGQtiMpyJI.png 1324w\",style:{aspectRatio:\"1324 / 520\"},width:\"662\"}),/*#__PURE__*/e(\"h2\",{children:\"3 - Add a link to show how reviews are processed on Judge.me\"}),/*#__PURE__*/e(\"p\",{children:\"Letting consumers know how reviews are collected and managed is essential to help you comply with the EU Consumer Protection Act. This also explains how Judge.me verified buyer badge works to indicate review quality.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can do this by adding\\xa0\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001813428-customize-the-review-widget-design-in-your-settings#1.-Customize-the-Widget-Header\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"a link to show how reviews are processed on Judge.me\"})}),'\\xa0in your Review Widget. This feature is available at Settings > Review Widget > Widget Header > Widget Review Text Header. In the \"Add collected by Judge.me link\" section, toggle the bar to \"ON\".']}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"347\",src:\"https://framerusercontent.com/images/y2q6u0pwvtaDhjbiwLTu21EZFE.png\",srcSet:\"https://framerusercontent.com/images/y2q6u0pwvtaDhjbiwLTu21EZFE.png?scale-down-to=512 512w,https://framerusercontent.com/images/y2q6u0pwvtaDhjbiwLTu21EZFE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/y2q6u0pwvtaDhjbiwLTu21EZFE.png 1326w\",style:{aspectRatio:\"1326 / 694\"},width:\"663\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"258\",src:\"https://framerusercontent.com/images/PfwnwaeFNP8IvC14JepPJ8i3wI.png\",srcSet:\"https://framerusercontent.com/images/PfwnwaeFNP8IvC14JepPJ8i3wI.png?scale-down-to=512 512w,https://framerusercontent.com/images/PfwnwaeFNP8IvC14JepPJ8i3wI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/PfwnwaeFNP8IvC14JepPJ8i3wI.png 1600w\",style:{aspectRatio:\"1600 / 516\"},width:\"800\"}),/*#__PURE__*/t(\"p\",{children:[\"Being compliant with major laws is vital to the operations of your online stores, and Judge.me provides you with the necessary features to make it work. Try these out and contact us at \",/*#__PURE__*/e(n,{href:\"mailto:support@judge.me\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"support@judge.me \"})}),\"if you need any help.\"]})]});export const richText9=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Interactive content is the new form of content marketing that helps anyone seeking to boost engagement in their eCommerce store. Presently, consumers are bombarded with passive content like blog posts, ebooks, and other static content. The typical engagement pattern is that your audience will read this content, share it, or give feedback.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"But media interactivity on the Internet has accelerated over the years. Today's consumers are likely to engage with brands that leverage interactive content. Interactive content generates up to \",/*#__PURE__*/e(n,{href:\"https://tomislavhorvat.com/interactive-video-statistics/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"five times more page views\"})}),\" than static content. Therefore, if you're looking for ways to outdo your competition while at the same time attracting, retaining, and converting your consumers, this article is for you.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"1. Interactive videos\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive videos are a type of video content that gives viewers several tools to help them interact with the video. These tools include a click icon, drag, scroll, hover, or gesture. They may even be used with virtual reality (VR) goggles for a more immersive experience.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive videos come with functionalities such as:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"360-degree views. Users can drag the video to view it in all directions.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hotspots. These are clickable areas within the video that can take the viewer to a separate web page or reveal more content within the video.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Data inputs. Fields within the video allow the user to customize and control the content they view.\\xa0\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Unlike traditional videos, interactive videos come with functionalities that make them more enjoyable and interactive for the viewer. No wonder interactive videos are getting \",/*#__PURE__*/e(n,{href:\"https://interactive4video.com/interactive-video-analytics/#:~:text=Key%20interactive%20video%20statistics%3A&text=35%25%20of%20marketers%20using%20interactive,of%20a%20video%20(Raptmedia).\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"3x-4x greater viewer engagement\"})}),\" and conversion compared to the traditional types.\\xa0\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you want to encourage your audience to engage with your online store, \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/social-selling-shopify-video-marketing\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"video marketing\"})}),\" is one method you need to try. You can incorporate interactive videos on your landing page or social media posts. Once you set up the interactive video, you can encourage engagement by emailing your clients the link to the video.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"You may also perform cold outreach to a potential B2B client by looking up their name, position, and company name on LinkedIn, then use a specialized tool to \",/*#__PURE__*/e(n,{href:\"https://www.voilanorbert.com/email-finder/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"find their email address\"})}),\". Sending the link for the interactive video to your clients' email is one way to entice them to click through.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"An example of using interactive videos to encourage engagement is seen in the Philips \",/*#__PURE__*/e(n,{href:\"https://www.campaignlive.co.uk/article/philips-grooms-online-interactive-campaign-its-click-style-razor/1325923\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Click & Style commercial\"})}),\". The company designed this commercial for marketing their electric shaver.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"159\",src:\"https://framerusercontent.com/images/ahJOGdjBWd3j7IsAlGKpv4vbzzE.jpeg\",srcSet:\"https://framerusercontent.com/images/ahJOGdjBWd3j7IsAlGKpv4vbzzE.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/ahJOGdjBWd3j7IsAlGKpv4vbzzE.jpeg 606w\",style:{aspectRatio:\"606 / 319\"},width:\"303\"}),/*#__PURE__*/e(\"p\",{children:\"This interactive video invites users to engage by helping the protagonist decide how to style his facial hair. The viewers also engage in building a story by helping the protagonist remember what happened the night before.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Interactive videos can be as simple as shoppable video content on your eCommerce store. With the Judge.me \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/ugc-media-grid-instagram\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"UGC Media Grid\"})}),', you can pull photos/videos from that you are tagged on Instagram and display them on your Shopify store. You can add functionalities like the \"Buy Now\" button and link the video to your product page.\\xa0']}),/*#__PURE__*/e(\"h2\",{children:\"2. Calculators\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Adding calculators to your eCommerce store is a great way to elevate the \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/customer-experience-for-ecommerce\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"customer\u2019s experience\"})}),\". Calculators allow users to determine how much they\u2019ll spend on a particular item. This tool is handy for customizable items or those that can come with add-ons.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"The custom calculator from \",/*#__PURE__*/e(n,{href:\"https://www.calconic.com/calculator-widgets/custom-invitations-price-estimate\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Calconic\"})}),\" below is an example of how interactive this tool can be. It lets consumers determine the price for their invitation cards. Customers get to choose the type of paper they want for their invitation cards and the extras they need. An interactive calculator eliminates the need for unnecessary consultations about price, quantity, or other product details.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"608\",src:\"https://framerusercontent.com/images/cxcP94ZB89HhFrbng8fAvOUk.png\",srcSet:\"https://framerusercontent.com/images/cxcP94ZB89HhFrbng8fAvOUk.png?scale-down-to=1024 608w,https://framerusercontent.com/images/cxcP94ZB89HhFrbng8fAvOUk.png 722w\",style:{aspectRatio:\"722 / 1216\"},width:\"361\"}),/*#__PURE__*/e(\"h2\",{children:\"3. Chatbots\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"One of the main issues facing eCommerce stores is clients abandoning their carts before purchasing. When you look into the cause of this issue using \",/*#__PURE__*/e(n,{href:\"https://plan.io/blog/user-research-agile-ux/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"agile UX\"})}),\" principles, you might realize that it has to do with a poor user experience on your website plus the lack of fast responses to questions.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"A study showed that \",/*#__PURE__*/e(n,{href:\"https://www.drift.com/blog/state-of-conversational-marketing/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"36% of clients\"})}),\" are frustrated with companies' websites as they can't get answers to simple questions. Similarly, one in three customers felt frustrated because they couldn't get service after business hours.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"2020 State of Conversational Marketing - Frustrations\",className:\"framer-image\",height:\"420\",src:\"https://framerusercontent.com/images/0JzCXTELcCn5gPQbjd9hCN3AI.png\",srcSet:\"https://framerusercontent.com/images/0JzCXTELcCn5gPQbjd9hCN3AI.png?scale-down-to=512 512w,https://framerusercontent.com/images/0JzCXTELcCn5gPQbjd9hCN3AI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/0JzCXTELcCn5gPQbjd9hCN3AI.png 1620w\",style:{aspectRatio:\"1620 / 840\"},width:\"810\"}),/*#__PURE__*/t(\"p\",{children:[\"Integrating chatbots in your \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/grab-new-visitors-online-stores\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"online store\"})}),\" is the best solution to these issues. You can use \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/new-app-facebook-messenger-bot-2\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"chatbots\"})}),\" to provide immediate answers to common questions on the website or even other messaging platforms like Whatsapp. If your knowledge base doesn\u2019t have the answer, the chatbot can take the question and forward it to a human agent who might be able to respond to it.\"]}),/*#__PURE__*/e(\"p\",{children:\"For example, the chatbot on the Zinus website allows you to search through the website\u2019s content. It also presents different options that users are most likely to search for. Offering answers in real-time helps Zinus provide a satisfactory experience to its customers.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"715\",src:\"https://framerusercontent.com/images/vqyPEq9wXMoGmrQ4YpsD5NCZtE.png\",srcSet:\"https://framerusercontent.com/images/vqyPEq9wXMoGmrQ4YpsD5NCZtE.png?scale-down-to=512 512w,https://framerusercontent.com/images/vqyPEq9wXMoGmrQ4YpsD5NCZtE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vqyPEq9wXMoGmrQ4YpsD5NCZtE.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/vqyPEq9wXMoGmrQ4YpsD5NCZtE.png 2500w\",style:{aspectRatio:\"2500 / 1430\"},width:\"1250\"}),/*#__PURE__*/e(\"h2\",{children:\"4. Interactive quizzes\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Interactive quizzes help offer personalized services to your site visitors by asking them a series of questions to help them identify the best products. For example, \",/*#__PURE__*/e(n,{href:\"https://inhhair.com/pages/pony-quiz\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"INH Hair\"})}),\" uses interactive quizzes to determine user preferences. The store sells a range of hair products such as wigs, hair extensions, styling tools, etc. When customers come to their site, they get to engage in the quiz below:\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"792\",src:\"https://framerusercontent.com/images/9ZGNS1Mbo2E6yvUnSFjRYb911nQ.png\",srcSet:\"https://framerusercontent.com/images/9ZGNS1Mbo2E6yvUnSFjRYb911nQ.png?scale-down-to=1024 899w,https://framerusercontent.com/images/9ZGNS1Mbo2E6yvUnSFjRYb911nQ.png 1392w\",style:{aspectRatio:\"1392 / 1584\"},width:\"696\"}),/*#__PURE__*/t(\"p\",{children:[\"Interactive quizzes can help you segment leads, build your email list, and increase time on the page. The quizzes help move your audience along the \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/customer-lifecycle-marketing\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"customer lifecycle\"})}),\". For example, if the customer was in the consideration stage, engaging with the quiz may help them feel that your brand understands what they are looking for. This realization may motivate them to move to the purchase stage.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"In Closing\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive content is a great way to encourage your audience to participate and engage with your brand. Some of the best interactive content you can use is discussed here. These are interactive videos and quizzes, calculators, and chatbots.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You don\u2019t have to use all of these content forms if you have a limited budget. Determine your goals and pick the ones that work the best for you. You also need to perform audience research to find ways to improve your website content performance. You\u2019ll know the specific topics your interactive content should touch on to generate the engagement you\u2019re looking for.\"})]});export const richText10=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:'An adage of history holds that there is, \"Nothing new under the sun.\" This proverb probably seems a bit pessimistic if you consider yourself a thought-leader or creative in the burgeoning entrepreneurial space. But this is the wrong mentality.'}),/*#__PURE__*/e(\"p\",{children:'The controversial but creative genius Salvador Dal\\xed put it right when he insightfully commented, \"Those who do not want to imitate anything, produce nothing.\"'}),/*#__PURE__*/e(\"p\",{children:\"That bit of advice is even more important in the e-commerce world than it is in the world of art and fashion. That's because, in many ways, the market functions as an evolutionary ecosystem. Just as nature doesn't recreate a new organism from scratch but builds upon existing features to reinforce novel functions, the successful innovator builds on existing businesses and ideas to create new and better products and services.\"}),/*#__PURE__*/t(\"p\",{children:[\"Of course, everyone wants to be the genius that comes up with the unique idea that revolutionizes their industry. However, history shows us that these geniuses are few and far between, \",/*#__PURE__*/e(n,{href:\"https://www.theatlantic.com/business/archive/2012/06/forget-edison-this-is-how-historys-greatest-inventions-really-happened/258525/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"perhaps mostly mythical\"})}),\". Contrary to popular belief, Edison didn't invent the lightbulb. Bell didn't invent the telephone. The Wright brothers didn't invent the airplane. All of these \\\"innovators\\\" built on pre-existing work.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"264\",src:\"https://framerusercontent.com/images/ik2Oyr5kwvR8n4XAtKpsGCIVqao.jpeg\",srcSet:\"https://framerusercontent.com/images/ik2Oyr5kwvR8n4XAtKpsGCIVqao.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/ik2Oyr5kwvR8n4XAtKpsGCIVqao.jpeg 800w\",style:{aspectRatio:\"800 / 529\"},width:\"400\"}),/*#__PURE__*/e(\"p\",{children:\"So, no, you probably won\u2019t come up with a brand new product or service which nobody has thought of before. However, that\u2019s not a reason for despair. You can and should use what\u2019s working for other businesses as inspiration for your next product or online brand.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"When \u201CStealing\u201D is a Good Idea\"})}),/*#__PURE__*/t(\"p\",{children:[\"Very few people in business want to acquire a reputation as a thief. But if we really look at what it would mean to steal someone else\u2019s business model, product design, or marketing strategy, the lines begin to blur. In his article \",/*#__PURE__*/e(n,{href:\"https://www.allbusiness.com/how-to-safely-steal-a-business-idea-15271811-1.html\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"em\",{children:\"How to Safely Steal a Business Idea\"})})}),\", Mark Henricks explores this very notion.\"]}),/*#__PURE__*/e(\"p\",{children:\"\u201CWhether you call it stealing, borrowing, or adapting, working with pre-existing ideas may be as essential to entrepreneurs as closing a sale or balancing a budget,\u201D says Henricks. \u201CThe real question is how to do it effectively. Do it wrong, and you\u2019re a thief. Do it right, and you\u2019re a billionaire.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"So how do you know if you\u2019re doing it right or doing it wrong?\"}),/*#__PURE__*/e(\"p\",{children:\"Most importantly, you want to stay out of any legal trouble, which is pretty easy to do: don't copy a patented product and don't breach a confidentiality agreement. Doing either is (1) a shitty thing to do and (2) could destroy you and your business. But beyond those, it is possible to utilize someone else\u2019s ideas effectively without being a jerk.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"266\",src:\"https://framerusercontent.com/images/xzWaxEssSPkZS4ioofuUHIoXf0.jpeg\",srcSet:\"https://framerusercontent.com/images/xzWaxEssSPkZS4ioofuUHIoXf0.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/xzWaxEssSPkZS4ioofuUHIoXf0.jpeg 800w\",style:{aspectRatio:\"800 / 533\"},width:\"400\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText11=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"We have launched our integration with Flash Search. Check it out!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"*This integration is only available on Shopify.\"})}),/*#__PURE__*/e(\"h2\",{children:\"About Flash Search\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://app.flashsearch.io/pricing?discountCode=FLASHSEARCH20&utm_source=FS_partners&utm_medium=discount-page&utm_campaign=FS_Judge.me\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Flash Search\"})}),\", despite being developed after other Search and Filter programs, inherits new technologies and sophisticated thinking, such as Big Data and AI, allowing search and filter functions to run smoothly, which optimizes and improves the user experience.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Flash Search offers Judge.me users \",/*#__PURE__*/e(n,{href:\"https://app.flashsearch.io/pricing?discountCode=FLASHSEARCH20&utm_source=FS_partners&utm_medium=discount-page&utm_campaign=FS_Judge.me\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"20% off for any subscription plans. Check it out!\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"How can you benefit from this integration?\"}),/*#__PURE__*/e(\"p\",{children:\"A well-functioned search and filter tool is essential for your e-commerce store. It helps your potential customers find their desired products easier. And one of the crucial criteria customers consider when searching for a product is review ratings. Therefore, displaying the review ratings on the product search pages, and creating a product filter based on ratings, can significantly contribute to your conversion rate.\"}),/*#__PURE__*/t(\"p\",{children:[\"With the integration between Flash Search and Judge.me, you can\\xa0\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44002332992-flash-search-display-judge-me-review-rating-in-search-pages-and-rating-filters\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"enable the review rating in your search & filter within a few clicks\"})}),\". After installing Flash Search and Judge.me on your Shopify store, go to\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Integrations > Apps\"}),\"\\xa0in Flash Search. Then find\\xa0\",/*#__PURE__*/e(n,{href:\"https://jude.me/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Jud\"})}),/*#__PURE__*/e(n,{href:\"https://ge.me/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"ge.me\"})}),\"\\xa0in the list and toggle the bar to enable the integration.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"img\",{alt:\"judge.me flash search integration 1\",className:\"framer-image\",height:\"910\",src:\"https://framerusercontent.com/images/lDrFAasB2DtfkxXMFMGlxFDRo.png\",srcSet:\"https://framerusercontent.com/images/lDrFAasB2DtfkxXMFMGlxFDRo.png?scale-down-to=512 512w,https://framerusercontent.com/images/lDrFAasB2DtfkxXMFMGlxFDRo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/lDrFAasB2DtfkxXMFMGlxFDRo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/lDrFAasB2DtfkxXMFMGlxFDRo.png 3340w\",style:{aspectRatio:\"3340 / 1820\"},width:\"1670\"}),/*#__PURE__*/t(\"p\",{children:[\"After you've enabled the integration, Judge.me stars will be displayed automatically on the search pages generated by Flash Search. You can also create a customized filter for review rating in the\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Filters\\xa0\"}),\"section\",/*#__PURE__*/e(\"strong\",{children:\".\"})]}),/*#__PURE__*/e(\"img\",{alt:\"judge.me flash search integration 2\",className:\"framer-image\",height:\"473\",src:\"https://framerusercontent.com/images/fU7S6g09OpRmgjFnLH3qhgj2Iq8.png\",srcSet:\"https://framerusercontent.com/images/fU7S6g09OpRmgjFnLH3qhgj2Iq8.png?scale-down-to=512 512w,https://framerusercontent.com/images/fU7S6g09OpRmgjFnLH3qhgj2Iq8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/fU7S6g09OpRmgjFnLH3qhgj2Iq8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/fU7S6g09OpRmgjFnLH3qhgj2Iq8.png 3348w\",style:{aspectRatio:\"3348 / 946\"},width:\"1674\"}),/*#__PURE__*/t(\"p\",{children:[\"Here is an example of the Flash Search's search and filter integrated with\\xa0\",/*#__PURE__*/e(n,{href:\"https://judge.me/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Judge.me\"})}),\":\"]}),/*#__PURE__*/e(\"img\",{alt:\"judge.me flash search integration 4\",className:\"framer-image\",height:\"813\",src:\"https://framerusercontent.com/images/icVSqf8BiXOLXrRYdxVzOcjPJqs.png\",srcSet:\"https://framerusercontent.com/images/icVSqf8BiXOLXrRYdxVzOcjPJqs.png?scale-down-to=512 512w,https://framerusercontent.com/images/icVSqf8BiXOLXrRYdxVzOcjPJqs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/icVSqf8BiXOLXrRYdxVzOcjPJqs.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/icVSqf8BiXOLXrRYdxVzOcjPJqs.png 2114w\",style:{aspectRatio:\"2114 / 1626\"},width:\"1057\"}),/*#__PURE__*/t(\"p\",{children:[\"If you have any questions about our features and integrations, check our \",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/home\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"knowledge base\"})}),\" or post a question on our \",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/discussions\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"forums\"})}),\"!\"]})]});export const richText12=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Direct-to-consumer (D2C) marketing is not a new concept. Whenever you visit a weekend market and buy fresh produce from the farmer, you are putting D2C into action. Unlike business-to-consumer (B2C), D2C does not involve retailers. Instead, all the transactions take place between the producer and the buyer.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In recent years, D2C has seen a general upward trend. Thanks to online shopping, businesses can reach consumers directly and are less reliant on retailers to distribute their goods. This direct line to consumers gives businesses more control over their marketing strategies. It also lets sellers add a more personal touch to their customer touch points.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The following article reviews six proven direct-to-consumer marketing strategies. Read on to gain valuable marketing insights you can apply to your business.\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Tap into influencer marketing\"}),/*#__PURE__*/t(\"p\",{children:[\"Influencer marketing has grown from \",/*#__PURE__*/e(n,{href:\"https://www.statista.com/statistics/1092819/global-influencer-market-size/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"$1.7 billion to $13.8 billion in 2021\"})}),\". It\u2019s an effective sales and marketing channel that works for businesses of all sizes, allowing you to leverage influencers\u2019 relationships with their followers to connect with your target audience.\"]}),/*#__PURE__*/t(\"p\",{children:[\"There are many \",/*#__PURE__*/e(n,{href:\"https://respona.com/blog/influencer-marketing-examples/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"examples of successful influencer marketing campaigns\"})}),\". Take this campaign between the YouTube stylist Chloe Wen and jewelry brand Mejuri as an example.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"444\",src:\"https://framerusercontent.com/images/PDSBeqmZEmgTSEgDjxXiefz7ocU.png\",srcSet:\"https://framerusercontent.com/images/PDSBeqmZEmgTSEgDjxXiefz7ocU.png 881w\",style:{aspectRatio:\"881 / 888\"},width:\"440\"}),/*#__PURE__*/e(\"p\",{children:\"Chloe Wen is known for videos where she teaches people how to \u201Cstack\u201D their jewelry. With over 118K subscribers, Chloe has an extensive reach, and her engagement with Mejuri has resulted in increased exposure for the brand. But how do Chloe and Mejuri know that their influencer campaigns are successful?\"}),/*#__PURE__*/t(\"p\",{children:[\"The building blocks of a successful \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/influencer-marketing-strategy\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"influencer marketing campaign\"})}),\" are straightforward:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set realistic campaign goals. You can use the SMART framework to create targets.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set criteria to help you select what influencers to work with. For example, the average number of YouTube video views. Allocate a budget for your campaign too.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Select suitable influencers for your campaign. Reach out to them and make your pitch.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Share your goals. Let them know what you want to achieve, and trust them to come up with engaging content.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Track the campaign results. You can develop long-term partnerships with the best-performing influencers.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Influencer marketing allows you to work with creatives that understand how to engage with your target audience. Your sales and marketing teams will also gain valuable customer insights from these partnerships.\"}),/*#__PURE__*/e(\"h2\",{children:\"2. Personalize the customer experience\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine you work in a clothes store. A customer walks up to you and says, \u201CI\u2019m looking for some trousers. What would you recommend?\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Without thinking about it, you\u2019d look at the person and consider their needs. Different people have different preferences. For instance, one person might prefer a slim fit, while another might lean towards a baggier fit. Similarly, your D2C store should allow customers to personalize their products. The good news: D2C store owners have more freedom to provide personalized offerings because they have more control over their stores.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, American Cocktail Club offers two subscription box options: one with alcoholic beverages, and another with non-alcoholic options. When a customer selects the first option, they can receive marketing information about sales of wine, beer, and spirits, while selecting the second option will trigger email campaigns focusing on mocktails and similar drinks:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"448\",src:\"https://framerusercontent.com/images/OZm2uie7g5ndtiP58owxPe7lM.png\",srcSet:\"https://framerusercontent.com/images/OZm2uie7g5ndtiP58owxPe7lM.png?scale-down-to=512 512w,https://framerusercontent.com/images/OZm2uie7g5ndtiP58owxPe7lM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/OZm2uie7g5ndtiP58owxPe7lM.png 1325w\",style:{aspectRatio:\"1325 / 897\"},width:\"662\"}),/*#__PURE__*/t(\"p\",{children:[\"Your \",/*#__PURE__*/e(n,{href:\"https://www.nextiva.com/blog/customer-journey-map.html\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"customer journey map\"})}),\" should always account for list segmentation. This involves identifying key data points you can use to split leads into different groups and then finding ways to collect that information. Segmenting our audience allows us to provide more relevant information to prospects and a \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/customer-experience-for-ecommerce\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"better customer experience\"})}),\". The long-term benefit for your company is higher conversions.\"]}),/*#__PURE__*/e(\"p\",{children:\"Set aside time to segment your audience, it\u2019s worth the investment.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"3. Build a strong brand identity\"}),/*#__PURE__*/e(\"p\",{children:\"Businesses of all types need a strong brand identity. For D2C businesses, the need for solid branding is even more important because customers will identify the brand with the items it produces, and vice-versa. If you have a strong brand identity, it will be easier to convince new customers that you have a high standard of product and service quality.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Chewy.com is a great example of a D2C business with a strong brand identity. The brand is built around the values of speed, convenience, and low cost. As a result, all of its marketing collateral \u2013 from its website to its online ads \u2013 tend to emphasize these three advantages.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"401\",src:\"https://framerusercontent.com/images/aoMavEUulK2csF9hD2nz4XTieg0.png\",srcSet:\"https://framerusercontent.com/images/aoMavEUulK2csF9hD2nz4XTieg0.png?scale-down-to=512 512w,https://framerusercontent.com/images/aoMavEUulK2csF9hD2nz4XTieg0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/aoMavEUulK2csF9hD2nz4XTieg0.png 1038w\",style:{aspectRatio:\"1038 / 803\"},width:\"519\"}),/*#__PURE__*/e(\"p\",{children:\"Chewy.com\u2019s ads feature its simple yet catchy logo and packaging, emphasizing its no-frills aesthetic. The ads also give pets a voice, emphasizing how much both pets and humans love the convenience of its service.\"}),/*#__PURE__*/e(\"p\",{children:\"Creating a strong brand is something that the whole company needs to be involved with. Your sales and marketing efforts are critical, especially when communicating your Unique Selling Proposition (USP).\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"4. Highlight user-generated content\"}),/*#__PURE__*/t(\"p\",{children:[\"When you provide a great product and services, you\u2019ll find customers posting good feedback about your company. This \",/*#__PURE__*/e(n,{href:\"https://www.inbeat.co/articles/ugc-marketing-an-ultimate-guide-to-leverage-user-generated-content/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"User-Generated Content (UGC)\"})}),\" is some of the best sales and marketing material you can gather throughout each stage of the customer journey. There are various ways to obtain this type of content. Many fashion companies, for example, run campaigns based around a branded hashtag on Instagram or TikTok.\"]}),/*#__PURE__*/e(\"p\",{children:\"For instance, Outdoor Voices encourages its customers to post content with the hashtag #doingthings. This hashtag is easy to remember and incorporate into content captions. With close to 230,000 posts, the hashtag has succeeded in generating exposure \u2013 both for the brand and the content creators who serve as its customers.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"440\",src:\"https://framerusercontent.com/images/4aSBGaEpMlZCkwYj0hkHylxJSEA.png\",srcSet:\"https://framerusercontent.com/images/4aSBGaEpMlZCkwYj0hkHylxJSEA.png?scale-down-to=512 512w,https://framerusercontent.com/images/4aSBGaEpMlZCkwYj0hkHylxJSEA.png 963w\",style:{aspectRatio:\"963 / 881\"},width:\"481\"}),/*#__PURE__*/e(\"p\",{children:\"The people who create UGC are often brand advocates. They love your company and are probably your best customers.\"}),/*#__PURE__*/e(\"p\",{children:\"You can get brand advocates involved in your D2C marketing efforts. Brand advocates can make great affiliates, some might be niche influencers, and they are a great source of testimonials.\"}),/*#__PURE__*/e(\"h2\",{children:\"5. Gather and utilize customer data\"}),/*#__PURE__*/e(\"p\",{children:\"One great benefit of D2C businesses is that you own your customer data. So, you should make use of these data to make better decisions. Imagine that you have to decide where to invest your marketing budget for the next quarter. You have one of the following pieces of information:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Instagram generates 90% of your referral traffic.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"LinkedIn generates 10% of your referring traffic, but 90% of your highest value customers.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The data you have together with your marketing goals will impact your decisions. In the first instance, you might double down on Instagram, believing that a focus on this channel will help you reach more customers and boost brand awareness. If you look want to focus on getting big clients, you would probably choose Linkedin over Instagram.\"}),/*#__PURE__*/e(\"h2\",{children:\"6. Harness the power of email marketing\"}),/*#__PURE__*/e(\"p\",{children:\"Despite the rise of social media as a D2C marketing tool, traditional channels like emails shouldn\u2019t be overlooked. Because your email marketing campaign starts with a subscription to your brand\u2019s mailing list, they are very effective in targeting people who have already expressed interest in your products.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"476\",src:\"https://framerusercontent.com/images/rhBwvy5ZVRi2iueO719zdoKNsJs.png\",srcSet:\"https://framerusercontent.com/images/rhBwvy5ZVRi2iueO719zdoKNsJs.png 795w\",style:{aspectRatio:\"795 / 953\"},width:\"397\"}),/*#__PURE__*/e(\"p\",{children:\"Athletic Brewing Co. produces and distributes non-alcoholic beer, which allows it to fill a distinct niche. The marketing email above gives the customer the first glance at one of its new products. Through email marketing, Athletic Brewing Co. builds customer loyalty and increases its products\u2019 market exposure.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"In closing\"}),/*#__PURE__*/e(\"p\",{children:\"D2C marketing strategies are constantly evolving. This guide emphasizes the importance of strategies like running influencer marketing campaigns, personalizing the customer experience, creating a strong brand identity, and utilizing UGC.\"}),/*#__PURE__*/e(\"p\",{children:\"Pick the D2C marketing strategies that best fit your needs. Track the results of your efforts, and double down on those that provide the best return on investment.\"})]});export const richText13=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"We have launched our integration with Yoast SEO. Check it out!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"*This integration is only available on Shopify.\"})}),/*#__PURE__*/e(\"h2\",{children:\"About Yoast SEO\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://apps.shopify.com/yoast-seo\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Yoast SEO\"})}),\" helps increase your organic traffic and grow your business by taking care of your technical SEO, helping you with making high-quality content & increasing your chances on rich results. With good SEO, you can rely less on paid advertising and start growing a sustainable business.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"How can you benefit from this integration?\"}),/*#__PURE__*/t(\"p\",{children:[\"Judge.me synchronizes\\xa0\",/*#__PURE__*/e(n,{href:\"https://support.judge.me/support/solutions/articles/44001913541-list-of-seo-rich-snippets-integration\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"JSON-LD markup\"})}),\"\\xa0with Yoast SEO. Therefore, you can automatically display star ratings on your products when they appear in the search results. Product reviews add trustworthiness to your products, so customers are more likely to click on them.\"]}),/*#__PURE__*/e(\"p\",{children:\"To use this integration, make sure that:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You have installed both Judge.me and Yoast SEO.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"You have \",/*#__PURE__*/e(\"strong\",{children:\"disabled\"}),\" JSON-LD snippets in\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Marketing and Social > Google and SEO > SEO Rich Snippets \"}),\"to avoid the multiple aggregate rating error.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]})]});export const richText14=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Influencer campaigns are all the rage these days and for good reason. For every $1 that brands invest into influencer marketing, \",/*#__PURE__*/e(n,{href:\"https://nealschaffer.com/influence-marketing-roi/#:~:text=Influencer%20marketing%20is%20proven%20to,on%20influencer%20marketing%20this%20year.\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"they receive $5.20\"})}),\" in return. In the wake of this runaway success, firms everywhere have poured money into this new channel.\"]}),/*#__PURE__*/e(\"p\",{children:\"However, things don\u2019t always go as planned. In the rush to find those large marketing returns, brands make mistakes leading to suboptimal outcomes. As a result, those brands are left frustrated and disillusioned, wondering if they should revise their marketing strategies and focus on traditional channels.\"}),/*#__PURE__*/e(\"p\",{children:\"In reality, they likely made simple mistakes that could have been avoided with proper research. In this guide, we\u2019ll provide you with the most common influencer marketing mistakes\u2013and how you can avoid them.\"}),/*#__PURE__*/e(\"h2\",{children:\"What Are the Influencer Marketing Mistakes?\"}),/*#__PURE__*/e(\"p\",{children:\"The world of influencer marketing is competitive enough as it is; you don\u2019t need unnecessary errors weighing you down. Here are some influencer marketing mistakes to avoid:\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Being Socially Insensitive\"}),/*#__PURE__*/e(\"p\",{children:\"Tread with extreme caution if you\u2019re thinking about leveraging a social cause for advertising clout. A few years ago, Pepsi partnered with the infamous Kendall Jenner to promote their products amid a national conversation about law enforcement fairness.\"}),/*#__PURE__*/e(\"p\",{children:\"While it's difficult to tell what they were thinking, what they created was Kendall saving the day by uniting protesters and police officers with their carbonated beverage. This inevitably struck a dissonant chord with protestors, who universally accused Pepsi of trivializing their movement for easy PR.\"}),/*#__PURE__*/e(\"p\",{children:\"While it certainly generated press for Pepsi, it was all the wrong kind as they scrambled to backtrack and apologize. If you\u2019re deadset on running an influencer campaign about a social cause, take extreme care to send the right message.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Failing to Comply With Rules\"}),/*#__PURE__*/e(\"p\",{children:\"Given how much influence advertisers have, they must act responsibly with their promotions. Such was not the case when influencer Kim Kardashian partnered with women\u2019s pharmaceutical company Duchesnay.\"}),/*#__PURE__*/e(\"p\",{children:\"When she promoted their morning sickness drug, she failed to emphasize the risks associated with taking their product. They earned the ire of the FDA, who demanded that Duchesnay immediately revise or remove their post.\"}),/*#__PURE__*/e(\"p\",{children:\"Luring people into purchasing a drug without understanding the possible side effects? Let\u2019s just say it was poor PR for both Kim and Duchesnay and leave it at that. If you don\u2019t want your company to suffer a similar disaster, understand all the rules and regulations associated with advertising your product.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Poor Vetting Procedures\"}),/*#__PURE__*/t(\"p\",{children:[\"When you \",/*#__PURE__*/e(n,{href:\"https://blog.wishpond.com/post/115675437703/guide-to-influencer-marketing\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"use an influencer\"})}),\" to promote your product, understand that they\u2019re acting as a full representative of your brand. If you choose an influencer with negative baggage, this can reflect poorly on your brand, whether or not you were even aware.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Firstly, be sure to comb through your target influencer's social profiles, and confirm they haven\u2019t posted anything that would reflect poorly on \",/*#__PURE__*/e(n,{href:\"https://alisquared.co/online-business-ideas/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"your business\"})}),\". As a further proactive measure, ensure that the influencer understands that poor behavior on their part will result in the termination of any active campaign (according to your guidelines).\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Not Building Real Relationships\"}),/*#__PURE__*/e(\"p\",{children:\"When promoting with any influencer, it\u2019s essential to remember that you\u2019re dealing with a person rather than soulless advertising automation.\"}),/*#__PURE__*/e(\"p\",{children:\"Take the time to get to know the personalities you\u2019re working with and convince them to love your brand. This will make for profitable long-term relationships and more effective advertising campaigns. When it comes to promotional material, there\u2019s no replacement for genuine enthusiasm.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Ignoring Micro-Influencers\"}),/*#__PURE__*/e(\"p\",{children:\"While big influencers are great for reaching lots of people at once, their audience engagement is probably worse than you think. A few years ago, a story came out about an influencer with over two million followers. She decided she wanted to start a clothing line, and a firm agreed to create her merch if she could sell just 36 shirts from the initial drop.\"}),/*#__PURE__*/e(\"p\",{children:\"The result? She failed; she couldn\u2019t even sell three dozen t-shirts to an audience of two-million followers. The moral of the story is that high followings do not necessarily translate to high engagement, and the big bills that those influencers rack up may not be worth it.\"}),/*#__PURE__*/t(\"p\",{children:[\"Instead, consider \",/*#__PURE__*/e(n,{href:\"https://blog.judge.me/blog/micro-influencers-buying-decisions-gen-z\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"investing in micro-influencers\"})}),\": influencers with smaller followings. While your reach may not be as big on paper, the more intimate relationships between small profiles and their following can translate to much higher engagement.\",/*#__PURE__*/e(\"br\",{}),\"Micro-influencers are also the preferred way of \",/*#__PURE__*/e(n,{href:\"https://samszu.com/local-seo-tools/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"reaching local audiences\"})}),\". While bigger influencers speak to a broad audience, targeting people influential in specific communities can lead to great results.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"The biggest mistake of all is ignoring influencer marketing. This channel has exploded since its inception in the early 2010s and shows no signs of stopping as social media continues to find new ways to grow.\"}),/*#__PURE__*/e(\"p\",{children:\"In recent years, advertisers have found themselves frustrated with trying to reach younger generations effectively. Young folks growing up on the internet have found themselves inoculated to traditional advertising, after having been bombarded with it during their developmental years. As a result, these same advertisers have leveraged alternative tactics to reach their target audience more organically.\"}),/*#__PURE__*/t(\"p\",{children:[\"The hallmark of this philosophy is \",/*#__PURE__*/e(n,{href:\"https://thrivemyway.com/influencer-marketing-strategies/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"influencer marketing\"})}),\". Advertising via a trusted source (in this case the influencer) bridges the gap between brands and their younger targets. As time passes, brands will find influencer marketing essential rather than simply interesting. When the time comes to leverage these channels, make sure your brand is doing it right, rather than making the mistakes outlined above.\"]})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText14\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText12\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText7\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText11\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText8\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText9\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText13\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText10\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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