{
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as r from\"react\";export const richText=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Judge.me is excited to announce another integration with a Shopify app!\"})}),/*#__PURE__*/t(\"p\",{children:[\"Judge.me product reviews recently integrated with \",/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/frequently-bought-together\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Frequently bought together.\"})}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:\"Direct more traffic to other related products on your Shopify store and increase your sales revenue all with a simple installation.\"}),/*#__PURE__*/e(\"p\",{children:\"Frequently Bought Together is an app that uses an advanced algorithm that tracks the most recent purchases from your clients and automatically bundles them with other products that clients would add together to their shopping cart. \\xa0The app is a simple one-click installation that will gather data on purchases and automatically post related products in a bundle on your products page.\"}),/*#__PURE__*/e(\"p\",{children:\"Now all recommended and related products will show Judge.me review stars. Upselling products has never been so easy before as all of the recommended products on Frequently Bought Together will show how popular they are through the integration of the Judge.me Product Reviews app!\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Integration Benefits will help you by:\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText1=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"New Integration Launched!\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Judge.me\"}),\" has been integrated with \",/*#__PURE__*/e(o,{href:\"https://support.judge.me/en/support/solutions/articles/44001903261-gameball-rewards-badges\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(n.a,{children:[/*#__PURE__*/e(\"strong\",{children:\"Gameball\"}),\" - Gamified Badges and Rewards\"]})}),\" app for Shopify merchants. Check it out!\"]})]});export const richText2=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Judge.me Product Reviews app Integration with \"}),/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/limespot\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Personalizer by Limespot \"})})}),/*#__PURE__*/e(\"strong\",{children:\"is now live and a success!\"})]}),/*#__PURE__*/t(\"p\",{children:[\"About Personalizer:\",/*#__PURE__*/e(\"br\",{}),\"Now you can smoothly increase your revenue and conversion rate with Personalizer\u2019s algorithm that accurately records data which assists in recommending products. Complex upselling and cross-selling tools all within your reach with a simple click. Install and customize then preview the appearance when it is ready to publish. Real time data tracking helps you analyze and improve your stores performance.\"]}),/*#__PURE__*/e(\"p\",{children:\"Accelerate your stores growth by integrating Judge.me Product Reviews with Personalizer. Customers are more likely to impulse purchase and buy products together if they see the products with our review stars on them showing off how popular they are. Drive sales up by showing off your most popular and most reviewed products.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Now with our Integration you can:\"})}),/*#__PURE__*/e(\"p\",{children:\"1. \\xa0Promote related products identified by Personalizer by adding Judge.me review stars directly to them.\"}),/*#__PURE__*/e(\"p\",{children:\"2. Customize our review stars and product review count on products that Personalizer identifies as a related product.\"}),/*#__PURE__*/e(\"p\",{children:\"3. For more advanced users, customizable CSS for our review stars directly in the app!\"}),/*#__PURE__*/t(\"p\",{children:[\"For more information on how to integrate please visit our \",/*#__PURE__*/e(o,{href:\"https://judgeme.freshdesk.com/support/solutions/articles/44001712226-personalizer-by-limespot\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"helpdesk\"})}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText3=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Judge.me and \"}),/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/recomatic\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Recomatic \"})})}),/*#__PURE__*/e(\"strong\",{children:\"by Wordsense are pleased to announce that we have integrated our applications!\"})]})});export const richText4=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"h5\",{children:[\"We're happy to announce that we now offer a new integration with the Shopify app \",/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/reconvert-upsell-cross-sell\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"ReConvert post purchase upsell\"})})]}),/*#__PURE__*/e(\"p\",{children:'ReConvert is an app on the Shopify app store for \"thank you\" page optimization. It allows you to customize your \"thank you\" page with a easy to use drag & drop interface.'}),/*#__PURE__*/e(\"p\",{children:'You can now add review stars (preview badges) to your ReConvert \"thank you\" page. You will be able to include the review stars to the \"upsell\" section and \"product recommendation\" section.'}),/*#__PURE__*/e(\"p\",{children:\"Do you want to try out our new integration with ReConvert?\"}),/*#__PURE__*/e(\"p\",{children:\"The app is completely free until you reach 50 orders/month, they also have a 30 day trial period!\"}),/*#__PURE__*/t(\"p\",{children:[\"For more information on how to set this up, you can go to \",/*#__PURE__*/e(o,{href:\"https://support.judge.me/support/solutions/articles/44001708654-reconvert-integration\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"this article \"})}),\"in our helpdesk and you can see the integration now appear in the Judge.me settings.\"]}),/*#__PURE__*/e(\"p\",{children:\"Have a great day!\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText5=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Judge.me Product Reviews is enthusiastic to report that we have now integrated with \"}),/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/seo-meta-manager\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"SEO Manager\"})})}),/*#__PURE__*/e(\"strong\",{children:\"!\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Direct search engine traffic to your store with the SEO Manager app on Shopify.\",/*#__PURE__*/e(\"br\",{}),\"With this app understanding SEO and implementing it for your store is simple and efficient. Getting customers to your store can be one of the hardest things for a store to manage. Luckily SEO Manager will install dynamic tools that can help get you to the front page of search engines. Through their optimization your store will have the means to generate large amounts of revenue through the influx of customers finding your store on search engines.\"]}),/*#__PURE__*/e(\"p\",{children:\"Using Judge.me Product Reviews together with SEO Manager your product reviews will show up on popular search engines such as Google. Customers will be driven to your product and they will then be able to see the aggregate review rating that your product has through our review app.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Together with our integrated apps you will be able to:\"})}),/*#__PURE__*/e(\"p\",{children:\"1. \\xa0Optimize your store for search engines, allowing customers to see your store and its products at the top of the page.\"}),/*#__PURE__*/e(\"p\",{children:\"2. Enable your stores reviews to be seen thanks to our review app, demonstrating your most reviewed and trending products to potential customers.\"}),/*#__PURE__*/e(\"p\",{children:\"3. Customization through Judge.me lets you set up our review stars in whichever style that suits your online store.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText6=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"NEW INTEGRATION: SHOPNEY - MOBILE APP\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/t(\"strong\",{children:[\"(START IN FEBRUARY - GET 1 MONTH FREE FOR ALL JUDGE.ME USERS)\",/*#__PURE__*/e(\"br\",{})]})}),/*#__PURE__*/t(\"p\",{children:[\"Judge.me is happy to announce a new integration with the high-quality mobile app builder \",/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/shopney-mobile-app?utm_source=Jugde.me&utm_medium=blogpost&utm_campaign=co-marketing\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Shopney - Mobile App.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Shopney helps you to create native iOS and Android mobile shopping applications for your Shopify store within a couple of easy steps. As \",/*#__PURE__*/e(\"strong\",{children:\"mobile accounts more than %75 of Shopify store traffic\"}),\", today it\u2019s a must to offer the best mobile shopping experience and monetize the mobile traffic for a Shopify merchant. With its super-easy drag-n-drop design editor, you can design your app just in minutes with Shopney. And you can start to sell from your top-notch mobile apps in a couple of days.\",/*#__PURE__*/t(\"strong\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{})]}),\"Shopney provides its merchants with unique features like theme options and in-app chat. So you can get the best out of your mobile store with cutting edge technology. Besides, with your mobile app, you don\u2019t need to pay that much for social adds anymore. You can use rich push notifications to deliver your brand message, which is free and unlimited with Shopney!\",/*#__PURE__*/e(\"strong\",{children:/*#__PURE__*/e(\"br\",{})})]}),/*#__PURE__*/t(\"p\",{children:[\"And of course, as mentioned in the title, Shopney has a special \",/*#__PURE__*/e(\"strong\",{children:\"\u2018Start in February - Get 1 Month Free!\u2019\"}),\" deal for judge.me users in its all plans.\",/*#__PURE__*/e(\"strong\",{children:/*#__PURE__*/e(\"br\",{})})]}),/*#__PURE__*/t(\"p\",{children:[\"The last but not the least, with our applications integrated you can also display Judge.me product review stars in your mobile app as well!\",/*#__PURE__*/e(\"strong\",{children:/*#__PURE__*/e(\"br\",{})})]}),/*#__PURE__*/t(\"p\",{children:[\"Learn more about this integration in our \",/*#__PURE__*/e(o,{href:\"https://support.judge.me/support/solutions/articles/44001877598-shopney\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"helpdesk\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:/*#__PURE__*/e(\"br\",{})})}),/*#__PURE__*/t(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText7=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Judge.me excitedly announcing a new integration with Sparq Instant & Smart Search!\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[\"With Sparq Instant & Smart Search you can set up a high quality search and filter tool for your store. This will make the product discovery experience much smoother and boost your conversion rate by making it easier for your clients to find your products. With powerful filter features that let them quickly find what they are looking for you will reduce the chance a client leaves your store before finding what they want. Thanks to this integration Sparq will now be able to filter your products by the average rating that your products have in our app Judge.me Product Reviews. This is an incredibly useful feature that will attract customers to your highest rated products. Our review stars will also be able to be displayed in search results in their application.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:\"A quick recap:\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"1. Sparq Instant & Smart Search will pull your products review information from our app Judge.me Product Reviews.\"}),/*#__PURE__*/e(\"p\",{children:\"2. Filter products by how many stars they are rated.\"}),/*#__PURE__*/e(\"p\",{children:\"3. Display review stars in search results.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText8=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Judge.me is now integrated with \",/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/weglot?utm_source=partners&utm_medium=referral&utm_campaign=judgeme\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Weglot\"})}),\". Check it out!\"]}),/*#__PURE__*/e(\"h2\",{children:\"About Weglot\"}),/*#__PURE__*/e(\"p\",{children:\"Weglot is a simple, fast translation solution that both translates and displays the content of your website into more than 100 languages - without the need for code.\"}),/*#__PURE__*/e(\"h2\",{children:\"How you can benefit from this integration\"}),/*#__PURE__*/t(\"p\",{children:[\"With \",/*#__PURE__*/e(o,{href:\"https://help.judge.me/en/articles/8355847-translating-judge-me-widgets-into-multiple-languages-with-weglot\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Weglot - Judge.me integration\"})}),\", you can:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Translate your store, as well as your Judge.me widgets and reviews with little effort.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Build a multi-language store to reach your target customers more effectively and encourage them to submit their reviews.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"To \",/*#__PURE__*/e(o,{href:\"https://help.judge.me/en/articles/8355847-translating-judge-me-widgets-into-multiple-languages-with-weglot\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"enable this integration\"})}),\", install both apps and add your destination languages in Weglot settings. Then you are all set! Your Judge.me's widgets and reviews will be translated automatically by Weglot. \"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"887\",src:\"https://framerusercontent.com/images/pjXhkWIcEJA8zGnYfebYVdCH828.png\",srcSet:\"https://framerusercontent.com/images/pjXhkWIcEJA8zGnYfebYVdCH828.png?scale-down-to=512 512w,https://framerusercontent.com/images/pjXhkWIcEJA8zGnYfebYVdCH828.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/pjXhkWIcEJA8zGnYfebYVdCH828.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/pjXhkWIcEJA8zGnYfebYVdCH828.png 2928w\",style:{aspectRatio:\"2928 / 1774\"},width:\"1464\"}),/*#__PURE__*/e(\"p\",{children:\"You can also proofread the translations and add your own version to make them perfect.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"845\",src:\"https://framerusercontent.com/images/3umuqvMGUnVpWXbsonPANwCWs.png\",srcSet:\"https://framerusercontent.com/images/3umuqvMGUnVpWXbsonPANwCWs.png?scale-down-to=512 512w,https://framerusercontent.com/images/3umuqvMGUnVpWXbsonPANwCWs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3umuqvMGUnVpWXbsonPANwCWs.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/3umuqvMGUnVpWXbsonPANwCWs.png 3334w\",style:{aspectRatio:\"3334 / 1690\"},width:\"1667\"}),/*#__PURE__*/t(\"p\",{children:[\"If you have any more questions about our features and integrations, check our \",/*#__PURE__*/e(o,{href:\"https://help.judge.me\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"knowledge base.\"})})]})]});export const richText9=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Judge.me is pleased to announce a new integration with Zapier!\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Zapier is a robust application that comes with a large amount of features aimed at making your life easier. The main aspect of Zapier would be automation. Automating and moving information between your apps easily first by integrating the web apps you use most then creating \u201CZaps\u201D. These Zaps can be configured into complex processes that will be streamlined for you. All of these features do not require any coding knowledge either!\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Judge.me will now introduce innovating new features with Zapier. Automatically set up processes for new reviews that such as adding the new review to a database/spreadsheet, filter negative keywords for new reviews then create a support ticket for the review, or even automate your review curation based on the settings specified in Zapier. Questions and answers triggers will also be available functioning in the same way. Whenever a customer asks a question Zapier can automate your response. 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By integrating \",/*#__PURE__*/e(o,{href:\"https://judge.me/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Judge.me\"})}),\" with SMS Notifications, now you can use SMS as one additional channel beyond request emails to collect more verified reviews.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Judge.me - SMS Notifications integration can be enabled easily by pasting the Licence Key from SMS Notifications settings to \",/*#__PURE__*/e(\"strong\",{children:\"Judge.me Integrations settings\"}),\". Then, you can make further configurations of the SMS templates and request schedules directly from \",/*#__PURE__*/e(\"strong\",{children:\"Judge.me Review Request settings\"}),\". Check our help desk article for step-by-step instructions on \",/*#__PURE__*/e(o,{href:\"https://support.judge.me/support/solutions/articles/44001260141-sms-notifications-integration\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"how to enable this integration\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"467\",src:\"https://framerusercontent.com/images/2klY9pxZm47g7XI1fL6WvLUHZ4.png\",srcSet:\"https://framerusercontent.com/images/2klY9pxZm47g7XI1fL6WvLUHZ4.png?scale-down-to=512 512w,https://framerusercontent.com/images/2klY9pxZm47g7XI1fL6WvLUHZ4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2klY9pxZm47g7XI1fL6WvLUHZ4.png 1458w\",style:{aspectRatio:\"1458 / 934\"},width:\"729\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"490\",src:\"https://framerusercontent.com/images/V8KKMVJvTPHJ1vWUTTibRv6Mdmg.png\",srcSet:\"https://framerusercontent.com/images/V8KKMVJvTPHJ1vWUTTibRv6Mdmg.png?scale-down-to=512 512w,https://framerusercontent.com/images/V8KKMVJvTPHJ1vWUTTibRv6Mdmg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/V8KKMVJvTPHJ1vWUTTibRv6Mdmg.png 1448w\",style:{aspectRatio:\"1448 / 980\"},width:\"724\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText11=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"We have given the \",/*#__PURE__*/e(o,{href:\"https://wordpress.org/plugins/judgeme-product-reviews-woocommerce/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Judge.me WooCommerce Plugin\"})}),\" a brand new look. Check it out!\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Note: If you can\u2019t see the new interface, make sure you have updated to the latest version of Judge.me 1.3.4, check \",/*#__PURE__*/e(o,{href:\"https://support.judge.me/support/solutions/articles/44001916989-i-still-see-the-old-version-of-the-interface-i-don-t-see-the-advanced-tab-on-my-interface-\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"this help desk article\"})}),\" for detailed instructions.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What\u2019s new in the revamped WooCommerce plugin?\"})})]});export const richText12=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"This is Part 1 in a three part series on gaining control of pricing and raising prices to make more profit.\"})}),/*#__PURE__*/e(\"p\",{children:\"In general, there are two pricing and sales strategies to make your online business profitable. You can either sell a lot of low-margin goods or you can sell less high-margin goods. Whatever you choose, the margin and sales numbers need to add up in your favor. Personally, I find selling a lower amount of high-margin goods to be a lot more manageable. Plus, you tend to have a lot more control over the prices of high-margin goods. However, pricing isn\u2019t something you should consider lightly. Merely raising prices for no reason can result in disaster, and isn\u2019t even possible for some goods. So let\u2019s take a look at where our perception of pricing comes from, then how the types of goods we sell allow or prevent us from having control over that pricing.\"}),/*#__PURE__*/e(\"h3\",{children:\"Where does pricing perception come from?\"}),/*#__PURE__*/e(\"p\",{children:\"When we think about the cost of a good or service, we instantly decide whether or not the price tag is justified. This decision is based on a few factors:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Past experience\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Perceived Quality\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Scarcity\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Competition\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Disposable Income\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ease of acquisition\"})})]}),/*#__PURE__*/e(\"h4\",{children:\"Past experience\"}),/*#__PURE__*/t(\"p\",{children:[\"Anytime you\u2019ve bought something, you\u2019ve created a personal \",/*#__PURE__*/e(\"em\",{children:\"pricing anchor\"}),\". That means the next time you purchase that good or service, you\u2019ll consider what the last price you paid was.\"]}),/*#__PURE__*/e(\"p\",{children:\"If the new purchase price is higher, you\u2019ll wonder why, creating hesitation and a negative disposition while buying. If the new purchase price is lower, you\u2019ll be primed positively and more likely to buy.\"}),/*#__PURE__*/e(\"h4\",{children:\"Perceived Quality\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, no good is worth buying at any price if its quality is terrible. Consumers compare price to the perceived quality of the good. If the quality seems low, the consumer expects a lower price. If the quality seems high, consumers are okay with paying a premium.\"}),/*#__PURE__*/e(\"h4\",{children:\"Scarcity\"}),/*#__PURE__*/e(\"p\",{children:\"Some of you may be old enough to remember renting video games from Blockbuster. Ah, the good old days. Most games would have multiple copies, and you could judge their relative popularity by the number of copies missing from the shelf. The more copies available, the less likely it was the game was any good. The fewer copies available, the more likely it was that the game was amazing.\"}),/*#__PURE__*/e(\"p\",{children:\"Some game rental stores took advantage of this with multi-tiered pricing. New titles were an extra dollar to rent, while older titles were cheaper. And people were fine paying that premium, or rather kids were fine convincing their parents to pay for it.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"266\",src:\"https://framerusercontent.com/images/vz3uIk2UtfqyCHbUlpt4vLm6YLc.jpeg\",srcSet:\"https://framerusercontent.com/images/vz3uIk2UtfqyCHbUlpt4vLm6YLc.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/vz3uIk2UtfqyCHbUlpt4vLm6YLc.jpeg 800w\",style:{aspectRatio:\"800 / 533\"},width:\"400\"}),/*#__PURE__*/t(\"p\",{children:[\"This means that the more in-demand a good or service is, the less an increase in price has an effect on our decision to purchase. This is called an \",/*#__PURE__*/e(\"em\",{children:\"inelastic price elasticity of demand\"}),\", in case you were wondering.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Competition\"}),/*#__PURE__*/e(\"p\",{children:\"This should go without saying, but I\u2019ll put it here for good measure. Consumers compare your prices to the competition. If the same or similar good is being sold by a competitor for a cheaper price, there\u2019s very little reason for the consumer to purchase from you.\"}),/*#__PURE__*/e(\"p\",{children:\"Which means if you\u2019re selling custom-designed notebooks for $20, and another online store is selling similar quality custom-designed notebooks for $15, you have a problem.\"}),/*#__PURE__*/e(\"h4\",{children:\"Disposable Income\"}),/*#__PURE__*/t(\"p\",{children:[\"This is another obvious one, but it\u2019s overlooked \",/*#__PURE__*/e(\"em\",{children:\"all the time\"}),\". So I\u2019ll illustrate it with an example.\"]}),/*#__PURE__*/t(\"p\",{children:[\"An expat who makes $20,000 per year in Bulgaria has \",/*#__PURE__*/e(\"em\",{children:\"much more\"}),\" disposable income than somebody making $60,000 per year in San Francisco. Barring shipping issues, the former is \",/*#__PURE__*/e(\"em\",{children:\"far more\"}),\" likely to buy your refurbished vintage handbags simply because they have more money to burn.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Ease of acquisition\"}),/*#__PURE__*/e(\"p\",{children:\"How easy is it for somebody to receive the good you\u2019re selling? Do they need to fill out customs forms? Will they be waiting for several weeks for the good to arrive via post? Or is the item instantly downloadable, either via PDF or as designs for a 3D printer? The harder the good or service is to acquire, the cheaper people think the price should be.\"}),/*#__PURE__*/e(\"p\",{children:\"Now that we\u2019ve talked a bit about where our perceptions regarding prices comes from, let\u2019s discuss the how the types of goods we sell affect our ability to control pricing.\"}),/*#__PURE__*/e(\"h3\",{children:\"Don\u2019t Sell Inferior Goods\"}),/*#__PURE__*/t(\"p\",{children:[\"The term \",/*#__PURE__*/e(\"em\",{children:\"inferior goods\"}),\" comes from economic theory. An inferior good is a good whose demand decreases when consumer income rises. The demand of an inferior good also \",/*#__PURE__*/e(\"em\",{children:\"increases\"}),\" when a consumer\u2019s income \",/*#__PURE__*/e(\"em\",{children:\"decreases\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Inferiority doesn\u2019t mean the good is poor in quality, but rather that its use is tied to affordability. We do assume that inferior goods fulfill whatever purpose for which they are sold. However, if a consumer begins to make more money and substitutes the inferior good for something more expensive and desirable, the use of the inferior goods diminishes.\"}),/*#__PURE__*/e(\"p\",{children:'According to the Wikipedia article about inferior goods, \u201CThere are many examples of inferior goods. A number of economists have suggested that shopping at large discount chains such as Walmart and rent-to-own establishments vastly represent a large percentage of goods referred to as \"inferior\". Cheaper cars are examples of the inferior goods. Consumers will generally prefer cheaper cars when their income is constricted. As a consumer\\'s income increases, the demand of the cheap cars will decrease, while demand of costly cars will increase, so cheap cars are inferior goods.\u201D'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"216\",src:\"https://framerusercontent.com/images/NGK91isMHwcxBI2UHVVixIzwEFI.jpeg\",srcSet:\"https://framerusercontent.com/images/NGK91isMHwcxBI2UHVVixIzwEFI.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/NGK91isMHwcxBI2UHVVixIzwEFI.jpeg 800w\",style:{aspectRatio:\"800 / 432\"},width:\"400\"}),/*#__PURE__*/e(\"p\",{children:\"In other words, if your online shop is selling low-end headphones, cheap backpacks, or inexpensive supplements, you\u2019re selling inferior goods. As soon as your customers have a bump in income, they\u2019ll switch to the competition.\"}),/*#__PURE__*/t(\"p\",{children:[\"The big problem with inferior goods is that the price is \",/*#__PURE__*/e(\"em\",{children:\"highly\"}),\" dependent on the market. In essence, if you\u2019re selling an inferior good, it\u2019s like you\u2019re selling a commodity where you have zero control over the price, and the lowest price always wins.\"]}),/*#__PURE__*/t(\"p\",{children:[\"I have to imagine this \",/*#__PURE__*/e(\"em\",{children:\"is not\"}),\" most of you, but in case it is, \",/*#__PURE__*/e(\"em\",{children:\"stop selling inferior goods\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Instead, Sell Normal Goods.\"}),/*#__PURE__*/e(\"p\",{children:\"The term \u201Cnormal good\u201D sounds pretty boring. But again, it\u2019s an economic term. And, well, economists aren\u2019t exactly known for their creativity.\"}),/*#__PURE__*/e(\"p\",{children:\"A normal good is any good for which demand increases when income increases, i.e. with a positive income elasticity of demand.\"}),/*#__PURE__*/e(\"p\",{children:\"Examples of normal goods are easy to think up. If you\u2019re reading this, you likely buy normal goods all the time. These are things like clothing, iPhone gimbals, a cool new car (not entry-level), useful-but-not-necessary SaaS subscriptions, Deliveroo, a name-brand swimsuit, and tasty meals out at your favorite restaurant.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"267\",src:\"https://framerusercontent.com/images/wwEmGFARW0Z58lsUUmYJXlXAJP0.jpeg\",srcSet:\"https://framerusercontent.com/images/wwEmGFARW0Z58lsUUmYJXlXAJP0.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/wwEmGFARW0Z58lsUUmYJXlXAJP0.jpeg 800w\",style:{aspectRatio:\"800 / 534\"},width:\"400\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s important to note that what is considered a normal or inferior good depends on the person, where they live, and their income level. But for the most part, it\u2019s easy to tell the difference. E.g., Deliveroo is always a normal good because, comparatively, it\u2019s always cheaper to cook at home. Same with the swimsuit example. If you\u2019re broke, first you probably don\u2019t \",/*#__PURE__*/e(\"em\",{children:\"need\"}),\" a swimsuit, but if you do buy one, it\u2019s likely you\u2019ll go for \",/*#__PURE__*/e(\"em\",{children:\"no-brand\"}),\" instead of name-brand, even if you\u2019re a Bali-based digital nomad.\"]}),/*#__PURE__*/e(\"p\",{children:\"The benefit of selling normal goods is that, as a consumer\u2019s income goes up, they will buy more of your products. So instead of finding more customers for your product, you can simply create more products for your customers.\"}),/*#__PURE__*/e(\"p\",{children:\"What\u2019s more, normal goods tend to be less elastic with their price elasticity of demand when compared to inferior goods, meaning that the demand of normal goods correlates less so to changes in price. In other words, you have more overall control of your prices by selling normal goods.\"}),/*#__PURE__*/e(\"h3\",{children:\"Don\u2019t Just Be Normal, Be Luxury\"}),/*#__PURE__*/t(\"p\",{children:[\"There are two types of normal goods, \",/*#__PURE__*/e(\"em\",{children:\"necessary goods\"}),\" and \",/*#__PURE__*/e(\"em\",{children:\"luxury goods\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Necessary goods are those things for which we\u2019ll likely pay any price because we can\u2019t do without them. Things like food, water, electricity, gas, healthcare, and underwear, (and of course Netflix!). Most necessary goods fall into the category of public utilities, but not all, hence the underwear example. Healthcare would also be an example in some places, like in the USA, where healthcare is not a public utility but is still necessary.\"}),/*#__PURE__*/t(\"p\",{children:[\"That said, most of the goods in the preceding section, and those which you\u2019re likely to sell online, fall into the luxury category. A luxury good is a good for which demand increases more than proportionally as income rises, and is a contrast to a necessary good, where demand increases proportionally \",/*#__PURE__*/e(\"em\",{children:\"less\"}),\" than income.\"]}),/*#__PURE__*/e(\"p\",{children:\"This is probably a bit of an oversimplification, but I\u2019ll try to put this in layman's terms. As your customers\u2019 incomes increase, they tend to buy far more luxury goods, ever so slightly more or the same necessary goods, and far less inferior goods (eventually zero).\"}),/*#__PURE__*/t(\"p\",{children:[\"And as it turns out, luxury goods are those where you have the most control over pricing, because the price elasticity of demand is relatively \",/*#__PURE__*/e(\"em\",{children:\"inelastic\"}),\". People are willing to pay a premium for a luxury good because the purchase isn\u2019t practical, it\u2019s emotional. Whereas they are much more sensitive to prices for necessary goods because the decision isn\u2019t emotional, it\u2019s rational.\"]}),/*#__PURE__*/e(\"h3\",{children:\"But Don\u2019t Just Be Luxury, Be a Brand\"}),/*#__PURE__*/e(\"p\",{children:\"But it\u2019s not enough to merely sell luxury goods. After all, Bose headphones are luxury goods, and expensive ones at that. But if you\u2019re selling them, so are thousands of other people. Which means you don\u2019t have pricing control, you have to match the price of the market, or whatever Bose tells you the price ought to be.\"}),/*#__PURE__*/t(\"p\",{children:[\"What you need to do is \",/*#__PURE__*/e(\"em\",{children:\"become a brand\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Develop your own products and find a \",/*#__PURE__*/e(o,{href:\"https://en.wikipedia.org/wiki/Blue_Ocean_Strategy\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"blue ocean\"})}),\". Create unique designs and deliver unique benefits to your customers. Find interesting ways to tell a compelling story about yourself and the people to whom you sell. Be impeccable with customer service. Do this for months and years and you will be a great brand.\"]}),/*#__PURE__*/e(\"p\",{children:\"---\"}),/*#__PURE__*/e(\"p\",{children:\"But the purpose of this article isn\u2019t to talk about how to build a great brand that customers love. We\u2019ll talk about that another time. Our purpose here is merely to point you in the direction that will allow you to control and raise prices consistently so that you make more money. But being a cherished brand is one of the best ways to do that.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"In Part 2 of this series, we\u2019ll talk about how to build a great brand, as well as some pricing tactics that can increase sales\"}),\".\"]})]});export const richText13=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/in/raghav-somani-860b5234/?originalSubdomain=in\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Raghav Somani\"})}),\" is the CEO and Founder of Headphone Zone, a niche Shopify store located in India. Although Headphone Zone originally began their journey in 2010 as a brick and mortar retail store, they have since bootstrapped their way into becoming one of the largest and most successful Shopify stores in India.\"]}),/*#__PURE__*/e(\"p\",{children:\"When you listen to Raghav, you\u2019re immediately drawn to his sense of humor and humble, self-effacing manner of speaking. He\u2019s wicked smart but goes out of his way to help other entrepreneurs, regardless of the time investment or possible competitors he might create while doing so.\"}),/*#__PURE__*/t(\"p\",{children:[\"In this article, we\u2019ll share the story of how Raghav revolutionized an outdated electronics sales and customer service model, in turn building a company that derives much of its success from its unique and exceptional customer service.\",/*#__PURE__*/e(\"strong\",{children:\" \"})]}),/*#__PURE__*/e(\"h3\",{children:\"Seeing the Future and Meeting a Need\"}),/*#__PURE__*/e(\"p\",{children:\"Raghav was born and raised in Chennai, India. The youngest in an eight-generation family of entrepreneurs, Raghav attended university in Singapore where he earned his Bachelor of Business Administration degree. In 2009, after college, he returned to Chennai to help his family run their wholesale electronics business, where headphones and earphones were only one of many products they sold.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWhile helping my family run the business, I noticed something interesting about headphones. They were only ever bought as an accessory item,\u201D Raghav said. \u201CIf you had an iPod, you needed headphones. But no one was marketing or selling headphones as more than that. They were just an afterthought accessory. Besides being a wasted opportunity for retailers, I realized selling headphones like this delivered a lousy experience for shoppers. I knew I could provide something better. So, it was then, in 2010, that I opened the first Headphone Zone retail store in Bangalore.\u201D\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"360\",src:\"https://framerusercontent.com/images/sMwGsni6R0chR6uUoE2rHOEVkA.jpeg\",srcSet:\"https://framerusercontent.com/images/sMwGsni6R0chR6uUoE2rHOEVkA.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/sMwGsni6R0chR6uUoE2rHOEVkA.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/sMwGsni6R0chR6uUoE2rHOEVkA.jpeg 1110w\",style:{aspectRatio:\"1110 / 720\"},width:\"555\"}),/*#__PURE__*/e(\"p\",{children:\"That store was a success, and during the next couple of years, Raghav opened 11 more Headphone Zone retail stores. As you can imagine, he worked long hours each day to run the business, but he enjoyed it. \u201CI liked working in the stores getting to know our customers,\u201D Raghav explained. \u201CI loved seeing their passion for music and how headphones fueled that passion. It was also great knowing we could monetize that love for music.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"While working in the stores, Raghav learned how to sell headphones. Or more accurately, he learned how to connect with customers in such a way that the sales experience is more about \",/*#__PURE__*/e(\"em\",{children:\"serving\"}),\" customers than \",/*#__PURE__*/e(\"em\",{children:\"selling\"}),\" customers.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"599\",src:\"https://framerusercontent.com/images/N3nwC2ddsxqj2qi7k6cHOpWNdwY.jpeg\",srcSet:\"https://framerusercontent.com/images/N3nwC2ddsxqj2qi7k6cHOpWNdwY.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/N3nwC2ddsxqj2qi7k6cHOpWNdwY.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/N3nwC2ddsxqj2qi7k6cHOpWNdwY.jpeg 1953w\",style:{aspectRatio:\"1953 / 1199\"},width:\"976\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CI\u2019ve always liked the Ritz Carlton\u2019s service motto: ladies and gentlemen serving ladies and gentlemen. That idea speaks to a human-to-human interaction where customer needs are more important than simply making a sale. When I\u2019m talking to customers in a way in which I\u2019d like to be talked to, respect is earned, and relationships are built. The whole Ritz Carlton philosophy inspired me to create a similar code for our customer service.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Raghav and his team worked to understand each of their customers\u2019 needs. Then they took the time to educate customers on the many options and features available. By serving customers instead of selling them, Raghav and his team increased interest and demand for headphones, so after a time, they were no longer just an accessory. \"}),/*#__PURE__*/e(\"h3\",{children:\"Headphone Zone Goes Online\"}),/*#__PURE__*/e(\"p\",{children:\"In 2012, India experienced the first wave of ecommerce stores. By 2014, Raghav knew it was time to move Headphone Zone online. Once he did, he was sure it was the right move. The business realized an immediate reduction in overhead expenses. \u201CWhen you operate an online store, you can carry a large inventory without the real estate costs associated with maintaining stores,\u201D he said.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"402\",src:\"https://framerusercontent.com/images/pS5f2bCVMPcuJoZBnpmDHbk34.jpeg\",srcSet:\"https://framerusercontent.com/images/pS5f2bCVMPcuJoZBnpmDHbk34.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/pS5f2bCVMPcuJoZBnpmDHbk34.jpeg 960w\",style:{aspectRatio:\"960 / 805\"},width:\"480\"}),/*#__PURE__*/e(\"p\",{children:\"As for Headphone Zone\u2019s growth and success, Raghav said it was a slow process.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CHeadphone Zone is not a funded company, so we bootstrapped our entire operation,\u201D Raghav said. \u201COur reinvested profits fueled our growth, so that meant we grew slowly but continually. Today, we stock about 65 different brands of headphones, 33 of which are exclusive to Headphone Zone. Monthly, we sell about 5,500 units, which amounts to about 2.5 Crores, or $350,000, in sales.\u201D\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"458\",src:\"https://framerusercontent.com/images/dDQNsPyBMnFtSYEl4WXU3DDVo.png\",srcSet:\"https://framerusercontent.com/images/dDQNsPyBMnFtSYEl4WXU3DDVo.png?scale-down-to=512 512w,https://framerusercontent.com/images/dDQNsPyBMnFtSYEl4WXU3DDVo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/dDQNsPyBMnFtSYEl4WXU3DDVo.png 1500w\",style:{aspectRatio:\"1500 / 917\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"Not bad for a product that was only seen as an iPod accessory a few years ago. \"}),/*#__PURE__*/e(\"h3\",{children:\"Using Customer Service as a Differentiator\"}),/*#__PURE__*/e(\"p\",{children:\"Early on, as a company with a dozen sales locations, Headphone Zone made it a priority to deliver unique and exceptional customer service. Accomplishing that as a much bigger online retailer is something we wanted to learn more about. Raghav confirmed they still maintain their commitment to excellent customer service, and they do it by being clear about their mission and vision.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u201CEarly on we decided we weren\u2019t trying to be the biggest. We were trying to be the best. We wanted to be the best at what we do, which is sell headphones in a unique and personable way,\u201D Raghav said. \u201CTo do that, we have to be tuned into our customers. One way we do that is by reading and following up on our customer reviews. \",/*#__PURE__*/e(o,{href:\"http://judge.me\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Judge.me\"})}),\" has been a great help in that regard. They make it easier to keep the communication flowing between our customers and us.\u201D\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"458\",src:\"https://framerusercontent.com/images/4xBlMHX0jQu6ZvjR6uX5ireW60.png\",srcSet:\"https://framerusercontent.com/images/4xBlMHX0jQu6ZvjR6uX5ireW60.png?scale-down-to=512 512w,https://framerusercontent.com/images/4xBlMHX0jQu6ZvjR6uX5ireW60.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4xBlMHX0jQu6ZvjR6uX5ireW60.png 1500w\",style:{aspectRatio:\"1500 / 917\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"Raghav and the Headphone Zone team are proud of their reviews and for a good reason. They are usually glowing 5-star reviews. Since everyone wants something different in a pair of headphones, the overwhelming number of satisfied customers speaks volumes about Headphone Zone\u2019s investment in customer education.\"}),/*#__PURE__*/e(\"p\",{children:\"Even when something goes wrong with a customer order or product experience, the team at Headphone Zone go out of their way to make it right. \u201CIf you read mention of chocolate cake in one of our reviews, you\u2019ll probably wonder what that means,\u201D Raghav said with a small laugh. \u201CWell, if something goes wrong and a customer isn\u2019t happy, we send them a chocolate cake. That gesture usually goes a long way towards keeping the customer happy and loyal.\u201D\"}),/*#__PURE__*/e(\"h3\",{children:\"Unique Customer Service Programs\"}),/*#__PURE__*/e(\"p\",{children:\"As you\u2019d expect from a business-savvy CEO like Raghav, he did more than get his team excited about delivering exceptional service. He also created several unique customer service policies that are unmatched by other retailers. Here are a few of them:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"A Priority on Product Education\"})}),/*#__PURE__*/e(\"p\",{children:\"Headphone Zone has a team of dedicated \u201Cheadphone gurus\u201D who help people navigate the myriad of options. Their only job is to educate buyers about the features and benefits of the 65 different brands of headphones, as well as the available accessories. This service is clearly a throwback to their exceptional in-person store experience, and Raghav explains it by saying, \u201Cthere\u2019s no replacement for one-on-one salesmanship.\u201D\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Trade Up Program\"})}),/*#__PURE__*/e(\"p\",{children:\"Before Raghav revolutionized the outdated sales and service model, headphones were a one-time purchase. Once a customer bought headphones, they didn\u2019t need a second pair, so they were lost as a customer. Now, Raghav has a way to continually extend the sales lifecycle, all the while keeping customers happy in the process, of course.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"458\",src:\"https://framerusercontent.com/images/WJuFUxdHZAvEqTzeRxsdtIYjPIw.jpeg\",srcSet:\"https://framerusercontent.com/images/WJuFUxdHZAvEqTzeRxsdtIYjPIw.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/WJuFUxdHZAvEqTzeRxsdtIYjPIw.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/WJuFUxdHZAvEqTzeRxsdtIYjPIw.jpeg 1500w\",style:{aspectRatio:\"1500 / 917\"},width:\"750\"}),/*#__PURE__*/e(\"p\",{children:\"Headphone Zone\u2019s Trade Up Program allows customers to resell their used headphones on Headphone Zone website. In turn, they\u2019re able to upgrade their headphones for a different and usually more expensive model. Raghav reports that 10% of all Headphone Zone sales are a result of this program!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Home Audition Program\"})}),/*#__PURE__*/e(\"p\",{children:\"In addition to the product gurus who help customers find the right headphones, Headphone Zone also offers free home demos. \u201CHeadphones are a sensory product,\u201D Raghav said. \u201CIt\u2019s hard to know if you have the right headphones unless you try them. We let our customers try out headphones for as long as a couple of weeks at a time. Once someone knows which headphones they want, they return the borrowed ones, and we send them a brand-new unit.\u201D \"}),/*#__PURE__*/e(\"h3\",{children:\"Building and Nurturing a Community of Audiophiles\"}),/*#__PURE__*/e(\"p\",{children:\"Raghav is an innovator. He took a second-thought, accessory product and created a demand for it by educating customers and serving them instead of selling them. Today he has a large community of audiophiles connected through their love of music and headphones. \"}),/*#__PURE__*/e(\"p\",{children:\"To nurture this passion and connection, Headphone Zone hosts regular meetup events around India. Called the Headphone Connect, these events bring people together in cities like Bangalore, Chennai, Mumbai, and New Delhi.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/PQ3Cmn3hV6XR9HFWFfMZunX2u0c.jpeg\",srcSet:\"https://framerusercontent.com/images/PQ3Cmn3hV6XR9HFWFfMZunX2u0c.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/PQ3Cmn3hV6XR9HFWFfMZunX2u0c.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/PQ3Cmn3hV6XR9HFWFfMZunX2u0c.jpeg 1200w\",style:{aspectRatio:\"1200 / 800\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Since some members of this passionate group can\u2019t make it to the meetups, Headphone Zone also has their own private Facebook group, The Indian Audiophile Forum. In it, thousands of members talk about their favorite headphones, accessories, and music. Raghav tells us there are people active and posting in the group at all hours of the day and night.\"}),/*#__PURE__*/e(\"h3\",{children:\"What\u2019s Next for Headphone Zone\"}),/*#__PURE__*/e(\"p\",{children:\"As with all of our Shopify entrepreneur stories, I wanted to know what was next for Raghav and Headphone Zone. Raghav says they just completed a big rebranding to change the perception of the company intentionally.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CBefore this rebrand, we were seen as a geeky company that talks about things many people don\u2019t understand,\u201D Raghav said. \u201CWhile that might be true in part, our community of audiophiles connected by their love of music proves we\u2019re so much more. We\u2019re a lifestyle brand for people passionate about music, so much more than a company that sells headphones.\u201D\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"403\",src:\"https://framerusercontent.com/images/qc7P3JNJVpilMyPR21dELfKVtjg.jpeg\",srcSet:\"https://framerusercontent.com/images/qc7P3JNJVpilMyPR21dELfKVtjg.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/qc7P3JNJVpilMyPR21dELfKVtjg.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/qc7P3JNJVpilMyPR21dELfKVtjg.jpeg 1350w\",style:{aspectRatio:\"1350 / 806\"},width:\"675\"}),/*#__PURE__*/t(\"p\",{children:[\"At Judge.me, we\u2019re excited to watch as Headphone Zone continues to grow. We\u2019re also honored to facilitating online reviews for Headphone Zone because we know how seriously Raghav\u2019s team takes customer satisfaction.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText14=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In today\u2019s data-driven world, everything needs to be measured, analyzed and improved continuously. 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Let\u2019s discover in this article.\"]}),/*#__PURE__*/e(\"h2\",{children:\"General insights\"}),/*#__PURE__*/t(\"p\",{children:[\"Some general insights you can easily get from the \",/*#__PURE__*/e(\"strong\",{children:\"Statistics\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"Overview\"}),\" tab of the Reports:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Number of reviews received and number of emails sent:\"}),\" gives you a glimpse of the performance of your review collecting process\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Number of reviews by ratings:\"}),\" helps you figure out which period of time you receive most reviews and which period of time you receive least\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Aggregate ratings and total reviews by product:\"}),\" helps you identify which products are performing well and which products have problems\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Number of reviews by source:\"}),\" lets you know which sources are attracting the most reviews (web, email templates, import)\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"725\",src:\"https://framerusercontent.com/images/EubFe3hG0WG3ngjOq11aDJ5w.png\",srcSet:\"https://framerusercontent.com/images/EubFe3hG0WG3ngjOq11aDJ5w.png?scale-down-to=512 512w,https://framerusercontent.com/images/EubFe3hG0WG3ngjOq11aDJ5w.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/EubFe3hG0WG3ngjOq11aDJ5w.png 1600w\",style:{aspectRatio:\"1600 / 1451\"},width:\"800\"}),/*#__PURE__*/e(\"h2\",{children:\"In-depth insights of email conversion\"}),/*#__PURE__*/t(\"p\",{children:[\"Email is a \",/*#__PURE__*/e(\"strong\",{children:\"source of verified reviews\"}),\" and a channel for you to \",/*#__PURE__*/e(\"strong\",{children:\"re-engage and up-sell \"}),\"your products. Therefore, the Reports has a dedicated tab for all \",/*#__PURE__*/e(\"strong\",{children:\"email insights\"}),\". In the Email insights tab, you can find the conversion rate of your review request emails grouped by several dimensions. This report helps you understand:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Which \",/*#__PURE__*/e(\"strong\",{children:\"email templates\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"request sources\"}),\" are attracting the most reviews\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Which \",/*#__PURE__*/e(\"strong\",{children:\"links\"}),\" in your emails are clicked the most\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Whether your customers are likely to write a review after the \",/*#__PURE__*/e(\"strong\",{children:\"initial request, or 1st, 2nd and 3rd reminders\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"How many seconds your customers \",/*#__PURE__*/e(\"strong\",{children:\"spend reading\"}),\" your emails before closing it or moving forward to write a review.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"How your review request emails are performing across \",/*#__PURE__*/e(\"strong\",{children:\"countries, platforms, OS, and browsers\"})]})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"800\",src:\"https://framerusercontent.com/images/j3thWKawnQyIDncv6jeCPXpU86M.png\",srcSet:\"https://framerusercontent.com/images/j3thWKawnQyIDncv6jeCPXpU86M.png?scale-down-to=1024 629w,https://framerusercontent.com/images/j3thWKawnQyIDncv6jeCPXpU86M.png 983w\",style:{aspectRatio:\"983 / 1600\"},width:\"491\"}),/*#__PURE__*/e(\"h2\",{children:\"Number of orders & revenue generated from Judge.me\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Number of orders and revenue generated from Judge.me\"}),\" are calculated based on the \",/*#__PURE__*/e(\"strong\",{children:\"UTM parameters added to each link\"}),\" in your review request emails. This method helps Shopify identify any orders coming from Judge.me customers who read the review request emails. This insight gives you more concrete evidence of how Judge.me product reviews app \",/*#__PURE__*/e(\"strong\",{children:\"contributes to the growth of your business.\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"151\",src:\"https://framerusercontent.com/images/cscQvIpxLrIH7bgrKl8ZgLwMrCQ.png\",srcSet:\"https://framerusercontent.com/images/cscQvIpxLrIH7bgrKl8ZgLwMrCQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/cscQvIpxLrIH7bgrKl8ZgLwMrCQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cscQvIpxLrIH7bgrKl8ZgLwMrCQ.png 1600w\",style:{aspectRatio:\"1600 / 302\"},width:\"800\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[\"In brief, the \",/*#__PURE__*/e(\"strong\",{children:\"Reports\"}),\" consolidate all your important data in one place and organize them comprehensively to help you make more informed decisions on the review collecting process.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Learn more about \",/*#__PURE__*/e(o,{href:\"https://support.judge.me/support/solutions/articles/44001699613-reports\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"the meaning of these insights and how each metric is calculated\"})}),\" in our Knowledge Base article.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[\"If you have any questions, feel free to contact our \",/*#__PURE__*/e(o,{href:\"mailto:support@judge.me\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Support\"})}),\".\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText15=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Judge.me is ready to unveil a convenient new feature for Awesome users!\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Review Request Order\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"p\",{children:[\"This new feature allows users on the awesome plan the ability to \",/*#__PURE__*/e(\"strong\",{children:\"change the order in which we send out review request emails.\"}),\" Simply go to Settings > Review Request > Timing and Format > Request Review Product Order to do so. Previously, our application would send out review request emails based on the cost of the products your clients bought (most expensive products were prioritized). Now in our app settings you have more options to choose from such as least expensive products first, a random order, or products with the least amount of reviews. Please note, it will only be able to affect new orders that have been made after the setting has been changed.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"A quick recap:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:\"1. New order for review request emails!\"}),/*#__PURE__*/e(\"p\",{children:\"2. Most expensive is the default option\"}),/*#__PURE__*/e(\"p\",{children:\"3. Least expensive products first, random order of products to get a good distribution across all products, or products with the least amount of reviews are all brand new options for the order of review requests..\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText16=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Our conversations with Shopify entrepreneurs have been wide-ranging, from the industries in which they work to how they operate their businesses. But there's one thing that every entrepreneur has had in common that's contributed wildly to their successes: an overwhelming passion for what they do.\"}),/*#__PURE__*/e(\"p\",{children:\"Now, we've all heard tons of talk about passion over our entire lives. It's practically a cliche at this point. But I want to offer a few nuanced points on the subject.\"}),/*#__PURE__*/e(\"p\",{children:\"In this article, I'll attempt to describe the underlying principles that led to the passion of so many of the entrepreneurs we've interviewed. Plus, I'll share examples from our interviews that outline how our Judge.me entrepreneurs have cultivated their passions.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Where Passion Comes From\"})}),/*#__PURE__*/e(\"p\",{children:\"When it comes to passion, there's a big misconception that gets thrown around. The mistake is that passion is something we discover. This is not true.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about the things you genuinely enjoy doing. That could be cooking, playing football, drawing, or whatever. You didn't start out loving those things.\"}),/*#__PURE__*/e(\"p\",{children:\"Cooking is hard, and the food you make in the beginning will suck. Playing football takes skill, and without a minimum level of that skill, you're going to get dominated on the pitch. Not so fun. And drawing, although enjoyable, is a skill that takes considerable time to develop into something you can be proud of.\"}),/*#__PURE__*/e(\"p\",{children:\"So no, passion isn't something you just find. The truth is that we cultivate our passions.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"And the same goes for the most successful Shopify entrepreneurs. Not a\\xa0\",/*#__PURE__*/e(\"em\",{children:\"single\"}),\"\\xa0one of the Shopify entrepreneurs we've interviewed\\xa0\",/*#__PURE__*/e(\"em\",{children:\"started\"}),\"\\xa0with a passion for what they do. Nor did they find it.\"]}),/*#__PURE__*/e(\"p\",{children:\"In the following examples, you'll see that each one of them developed a passion for what they do and what they sell by first testing the waters, then experimenting, sometimes over years.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"A Passion for Fresh\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/ZhBqHF21oQUy5j2zk5AjiGwaXU0.jpeg\",srcSet:\"https://framerusercontent.com/images/ZhBqHF21oQUy5j2zk5AjiGwaXU0.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/ZhBqHF21oQUy5j2zk5AjiGwaXU0.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ZhBqHF21oQUy5j2zk5AjiGwaXU0.jpeg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Michael Potters, co-founder at Parachute Coffee, has nurtured a passion for coffee since he was a kid.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:'\"I started very early,\" Michael said. \"Both of my parents are Dutch. It\\'s a big part of our morning ritual to have coffee, and it\\'s a ritual that carries on throughout the day.\"\\xa0'}),/*#__PURE__*/e(\"p\",{children:\"When Michael grew up, he began exploring coffee culture in more depth. He tried different roasters, tested coffee from various producers, and developed his palate for coffee.\"}),/*#__PURE__*/e(\"p\",{children:\"As such, he realized that there was a considerable problem with coffee as most people consume it today.\"}),/*#__PURE__*/e(\"p\",{children:\"\\\"The coffee that's been sitting on the shelf at the grocery store has been there for months,\\\" Michael says. \\\"There's a reason why those big incumbent coffee brands don't print the roast date on the bag. It's because they don't want consumers to know. The most important piece of information is missing.\\\"\"}),/*#__PURE__*/e(\"p\",{children:\"That lack of freshness, combined with a passion for delicious quality coffee, is precisely why Michael co-founded Parachute Coffee alongside co-founders Jake Van Buskirk and Yehia Elkhouly.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:'\"I think what people do care about is taste,\" Michael told me. \"And when you taste fresh coffee, you immediately know the difference. On that first moment of truth when a customer of ours tastes the coffee, and they taste the difference between fresh coffee and stale coffee, they don\\'t necessarily need a roast date printed on the bag. It\\'s evident in the quality and the taste that they\\'re experiencing in that moment.\"'}),/*#__PURE__*/e(\"p\",{children:\"Michael's passion for coffee has been critical for the success of Parachute Coffee. Had it not been for his and his co-founder's discerning tastes and love for the craft of coffee roasting and brewing, how could customers trust them? How could they know what their customers might want?\"}),/*#__PURE__*/e(\"p\",{children:\"The answer: they couldn't.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Lessons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Passions are often rooted in our life experiences\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Passions are cultivated over a long time\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"A Passion for Alchemy\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"360\",src:\"https://framerusercontent.com/images/p5L7h7x14onfU6ZvyVhyV290cUs.jpeg\",srcSet:\"https://framerusercontent.com/images/p5L7h7x14onfU6ZvyVhyV290cUs.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/p5L7h7x14onfU6ZvyVhyV290cUs.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/p5L7h7x14onfU6ZvyVhyV290cUs.jpeg 1200w\",style:{aspectRatio:\"1200 / 720\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Carrie Thornsbury never planned on making soap. However, as she struggled through a difficult divorce and the stresses of being a single mother, all while striving to finish her college education, she needed an outlet.\"}),/*#__PURE__*/e(\"p\",{children:\"And for Carrie, that outlet was the 'soaper' community, a group of people around the US and abroad who make soap... and like to talk about making soap. That might sound strange to you and me, but for the soapers, it's as much about the community as it is about the challenge of making great soap.\"}),/*#__PURE__*/e(\"p\",{children:\"\\\"There's so much chemistry involved, there's so much science involved,\\\" Carrie said. \\\"And then there's also the fact that you're creating something from all these different ingredients. I just fell in love with bar soap with the first batch that I made.\\\"\"}),/*#__PURE__*/e(\"p\",{children:\"Carrie started by making soap at home, in her kitchen, and it didn't always go so well. Her first batch of liquid soap was a complete disaster, and while she eventually got better at that process, she prefers to stick to solid soaps.\"}),/*#__PURE__*/e(\"p\",{children:\"If the challenge of making and selling soap wasn't enough, Carrie eventually cultivated a passion for serving the soaper community as a whole. She now sells precursor products and ingredients for soap-makers around North America.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Lessons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Passions are often born out of difficult life situations that force us into something new\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Persistence in a new subject is a prerequisite for cultivating a passion\\xa0\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"A Passion for Hydration\\xa0\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"300\",src:\"https://framerusercontent.com/images/xsKdeCaqV14eH0rue8Ozoh3Q.jpeg\",srcSet:\"https://framerusercontent.com/images/xsKdeCaqV14eH0rue8Ozoh3Q.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/xsKdeCaqV14eH0rue8Ozoh3Q.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/xsKdeCaqV14eH0rue8Ozoh3Q.jpeg 1200w\",style:{aspectRatio:\"1200 / 600\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"John Sherwin, the co-founder at Hydrant, is obsessed with hydration.\"}),/*#__PURE__*/e(\"p\",{children:\"It all began while John was at university, where he played rugby and studied biology. As with most university experiences, there was at least a moderate amount of partying, not to mention the physical exhaustion from playing sports.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"That meant that John was struggling to get to his early morning classes, but he had a plan. And this plan would turn into a passion that would throw John into the world of entrepreneurship.\"}),/*#__PURE__*/e(\"p\",{children:\"\\\"The combination of all of those things was leading me to be dehydrated, or so I thought. That was like my hypothesis,\\\" said John. \\\"I figured I could probably show up to more of my 9:00 AM lectures if I was better hydrated because last night's activity was very dehydrating and I played a rugby match before that. And I probably wasn't drinking enough water anyway. So, I thought that the right thing to do was to drink lots of water. I would chug three pints of water before bed. I'm thinking, 'I'm so smart - I'm going to wake up feeling better than everyone else.'\\\"\"}),/*#__PURE__*/e(\"p\",{children:\"Unfortunately, this strategy caused John to wake up to intensely painful leg cramps in the middle of the night. The problem wasn't water; it was an electrolyte imbalance.\"}),/*#__PURE__*/e(\"p\",{children:\"John started gathering as much data on hydration and electrolytes as he could. He accessed academic journals and started testing products on the market. He began unlocking the secrets to perfect hydration and eventually became obsessed with the process.\"}),/*#__PURE__*/e(\"p\",{children:\"John identified hydration salts as the most effective form of hydration, but they tasted terrible. Something needed to be done. The average consumer needed a tasty hydration method that wasn't filled with sugar, like most sports drinks were.\"}),/*#__PURE__*/e(\"p\",{children:\"And so Hydrant was born. That's the short version of the story. You can read the full thing here.\"}),/*#__PURE__*/t(\"p\",{children:[\"But what was clear from my conversation with John, is that he is\\xa0\",/*#__PURE__*/e(\"em\",{children:\"actually\"}),\"\\xa0obsessed with hydration. He's sort of a biohacking, optimization nut. And you can hear the passion in his voice.\"]}),/*#__PURE__*/e(\"p\",{children:\"Lessons:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What you study has a massive effect on what passions you'll develop\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Passions are derived from problems we experience from our lived experiences\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Cultivating Passion is Greater Than Initial Results\"}),/*#__PURE__*/e(\"p\",{children:\"Every one of the entrepreneurs I've interviewed, including those above, has come across massive setbacks throughout their journey. They've been in debt, losing money, going through family crises, and much more. \"}),/*#__PURE__*/e(\"p\",{children:\"If one were to look at the results from their early days or speculate as to where their fascinations were taking them, it would be easy to write each entrepreneur off as a hobbyist. At least it would have seemed that way in the beginning. It always does.\"}),/*#__PURE__*/e(\"p\",{children:\"But at least for the entrepreneurs we've spoken with, their passion was greater than their results. For many, it still is. And that is what underlies their successes thus far. \"}),/*#__PURE__*/e(\"p\",{children:\"So, whereas in the very beginning we don't have a wellspring of passion to draw upon, how on Earth can we muster enough passion to keep going through the tough times?\"}),/*#__PURE__*/e(\"p\",{children:\"The answer:\\xa0stop thinking about the initial results. \"}),/*#__PURE__*/e(\"p\",{children:\"The outcome, at least in the beginning, doesn't matter. When you're starting out in a new venture, you're embarking upon a grand experiment. A fun, exciting, journey that may or may not work out how you imagined. That's okay. That's natural.\"}),/*#__PURE__*/t(\"p\",{children:[\"Of course, keep your business brain screwed in. Any good scientist knows how to control her experiments. However, never let that business brain supersede your sense of experimentation. Over time, through experimentation in low-risk environments, you cultivate an interest into a passion that will eventually fuel you through to some form of success.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText17=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Tate Glasgow might have the tastiest marketing career in the world, or at least in the Mountain West of the USA. He currently serves as the VP of Marketing at Killer Creamery, a health food brand that makes, wait for it, keto ice cream. Tate strives to live healthily at home and work and envisions, creating a collaborative work environment where creative minds and strategists can bring their ideas to life. From branding to consumer engagement, Tate bites into every opportunity that allows a project to grow and expand. In this article, we find out how he helped turn an ice cream stall in Boise Farmers Market into a rapidly growing business which sells both online and in major supermarket chains.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Ingredients for a Good Career\"})}),/*#__PURE__*/e(\"p\",{children:\"Several years ago, Tate bid good riddance to the corporate world to take his career into his own hands. That\u2019s when he started doing contract marketing for small companies within his area. \"}),/*#__PURE__*/e(\"p\",{children:\"Things were going well enough.\"}),/*#__PURE__*/e(\"p\",{children:\"Then one beautiful Summer day, Tate and his wife visited their local Farmers Market in downtown Boise. Just as the market was closing for the day, Tate happened upon a small booth selling low-sugar, protein-packed ice cream. That booth belonged to Killer Creamery. For Tate, there was no turning down this so-called healthy ice cream.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/lJt8t97hgdSGzEdwWgSBuBnuV8.jpeg\",srcSet:\"https://framerusercontent.com/images/lJt8t97hgdSGzEdwWgSBuBnuV8.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/lJt8t97hgdSGzEdwWgSBuBnuV8.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/lJt8t97hgdSGzEdwWgSBuBnuV8.jpeg 1080w\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:\"It was love at first bite.\"}),/*#__PURE__*/e(\"p\",{children:\"While enjoying his late afternoon delight, Tate conversed with Killer Creamery\u2019s founder, Louis Armstrong (no, not that one), and the two hit it off immediately. Tate learned that Louis had a background in food science and that he\u2019d worked for a well-known salad dressing manufacturer in Northern Idaho for 12 years. \u201CHe just decided to go out on his own and do this protein ice cream idea that he\u2019d had forever,\u201D Tate told me.\"}),/*#__PURE__*/e(\"p\",{children:\"Tate promised to reach out in the coming weeks to learn more about Louis's business, as well as to discover how he could acquire more of their tasty product consistently.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/AYQ94eD8rhRFsXVV0IDXo7dcMSQ.jpeg\",srcSet:\"https://framerusercontent.com/images/AYQ94eD8rhRFsXVV0IDXo7dcMSQ.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/AYQ94eD8rhRFsXVV0IDXo7dcMSQ.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/AYQ94eD8rhRFsXVV0IDXo7dcMSQ.jpeg 1080w\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:\"But at the time, Killer Creamery only distributed through their booths at the Farmers Market and through a few local gyms\u2013none of which Tate frequented. \"}),/*#__PURE__*/e(\"p\",{children:\"Killer Creamery desperately needed to expand. And coincidentally, Louis needed marketing help. \"}),/*#__PURE__*/e(\"p\",{children:\"After a short email, a phone call, and a meeting at Starbucks, a partnership was born.\"}),/*#__PURE__*/e(\"p\",{children:\"Who says serendipity doesn\u2019t exist?\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Churning Ideas for Success\"})}),/*#__PURE__*/e(\"p\",{children:\"The keto diet has actually been around for a while but has seen a massive surge in popularity recently. According to Tate, it started going mainstream about two years ago.\"}),/*#__PURE__*/e(\"p\",{children:\"But the idea to make keto-friendly ice cream was still a gamble.\"}),/*#__PURE__*/e(\"p\",{children:'\"With the keto ice cream, we really didn\\'t know what to expect at that point,\" Tate said. \"You know, keto was being talked about, but it wasn\\'t forefront in everybody\\'s mind. We got something up and running and online and then man, our keto ice cream just took over our sales. People were going crazy about it, and we shifted our focus in that direction entirely.\"'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1024\",src:\"https://framerusercontent.com/images/xC4u4xpvxHiAgHyT5h1LGz9DSBc.jpeg\",srcSet:\"https://framerusercontent.com/images/xC4u4xpvxHiAgHyT5h1LGz9DSBc.jpeg?scale-down-to=1024 682w,https://framerusercontent.com/images/xC4u4xpvxHiAgHyT5h1LGz9DSBc.jpeg 1365w\",style:{aspectRatio:\"1365 / 2048\"},width:\"682\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Using Shopify Data to Drive Wholesale\"})}),/*#__PURE__*/e(\"p\",{children:\"This is where Killer Creamery's story gets fascinating.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CIt\u2019s one thing to sell ice cream in little cups at a gym,\u201D Tate told me. \u201CIt's another thing to present to buyers with pints and move to a standard grocery [or storefront].\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Tate knew that if they could get detailed sales data for their product, they'd have a big stick to swing at significant grocers and retailers.\"}),/*#__PURE__*/e(\"p\",{children:\"Tate went to work on the brand, maximizing the online reach and improving the face of Killer Creamery as a health-conscious frozen dessert company. He knew it would be more expensive to sell online due to shipping costs (shipping frozen food isn\u2019t cheap), but he also knew the power of brand-building online.\"}),/*#__PURE__*/e(\"p\",{children:\"First things first, Tate and Louis launched an online store using Shopify. Through their work with influencers and advertising, the brand grew, and so did sales. Sales growth is actually quite surprising considering a pint of Killer Creamery\u2019s ice cream currently sells for $35.96 on their website!\"}),/*#__PURE__*/t(\"p\",{children:[\"But people loved it. Let me repeat that. \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"People loved it!\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Those online sales equated to significant sales location data.\"}),/*#__PURE__*/e(\"p\",{children:\"\\\"The best part about Shopify for me is the ability to pull data based on location,\\\" Tate said. \\\"So right now we're already in a bunch of stores on the west coast, but on the east coast, we don't have very many stores. But we're able to continue that data collection on the B2C side and see pockets of sales where people seem to be either talking about us more or more interested. Then when we're talking to stores in that area, we can say, 'Hey, we have 500 customers in a 50-mile radius that they have enough money to buy our products online, which are expensive.\\\"\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/3naPyJCDL8LkQnwJCHbrlTdotAM.jpeg\",srcSet:\"https://framerusercontent.com/images/3naPyJCDL8LkQnwJCHbrlTdotAM.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/3naPyJCDL8LkQnwJCHbrlTdotAM.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/3naPyJCDL8LkQnwJCHbrlTdotAM.jpeg 1080w\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:\"It stands to reason that those 500 customers would much rather buy the product at a lower price point. Plus, those 500 customers are the diehard fans; people who went in search of keto ice cream. From this point, Tate could easily argue that those 500 people likely represent thousands in walk-in sales from more typically health-conscious people.\"}),/*#__PURE__*/e(\"p\",{children:\"Killer Creamery's ultimate goal is and has always been, to fill stores across the country with their products. That's where the money is at for most F&B companies.\"}),/*#__PURE__*/e(\"p\",{children:\"Which means that Shopify is more of a marketing tool for Killer Creamery, not a distribution channel.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Right Way to Work with Influencers\"})}),/*#__PURE__*/e(\"p\",{children:\"You can\u2019t have a marketing conversation these days without hearing about the supposed super-channel called influencer marketing. As the advice goes: find influencers (i.e., people with a lot of followers on Instagram in your niche), pay them money to mention your product, and watch the sales roll in.\"}),/*#__PURE__*/e(\"p\",{children:\"Seems like a no-brainer. After all, word of mouth is the most potent form of marketing there is. And isn't influencer marketing just word-of-mouth marketing on steroids?\"}),/*#__PURE__*/e(\"p\",{children:\"Tate doesn\u2019t think so.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWe started off really hot on the influencer side of things,\u201D Tate said. \u201CWe were sending products doing the ambassador code thing.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"From there, the influencer would share the discount code and product with their audience. \u201CBut it was obvious that the consumer was starting to catch on. They rightly didn\u2019t feel as much trust with somebody who's offering them a discount code for their own benefit. You know, they may not even enjoy the product, but they share the product because they\u2019re getting paid. So there's a little disconnect, disconnect and trust there from the consumer to the ambassador.\u201D\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/RUESqdHrny3bLe4kYs8RPjjAiw.jpeg\",srcSet:\"https://framerusercontent.com/images/RUESqdHrny3bLe4kYs8RPjjAiw.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/RUESqdHrny3bLe4kYs8RPjjAiw.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/RUESqdHrny3bLe4kYs8RPjjAiw.jpeg 1080w\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:\"Killer Creamery has since shifted its strategy with influencers to something that's way more authentic and drives sales.\"}),/*#__PURE__*/e(\"p\",{children:\"\\\"It's a bigger loss on the books, but if you look at it from a brand-building standpoint, it's important,\\\" Tate told me. \\\"Basically, we've just been hunting down smaller influencers in our store areas that are keto-lifestylers. We just offer them the product and some info on the product and ask them to DM us what they think. More often than not, they end up posting or sharing about the product and how they love it. It's a more down to earth way to go about it, and it's far less sales-y.\\\"\"}),/*#__PURE__*/e(\"p\",{children:\"One of our other entrepreneurs, Jan Sapper of PaperLike, employs a similar strategy with influencers to great effect. \"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re interested in being at the forefront of influencer marketing, avoid the influencer marketplaces. Instead, make a great product and send it to people who want it and are active online.\"}),/*#__PURE__*/e(\"p\",{children:\"What's more, they don't need to have hundreds of thousands of followers. One of the best places to make an impact these days is to work with influencers in the low-to-mid five figures.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Quick Tips for F&B Marketers\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Invest in Great Photography\"})}),/*#__PURE__*/e(\"p\",{children:\"\\\"Make sure that you've got a great photographer that has a good understanding of your brand and your brand feel. And make sure that they're showing the product in its best light because that's ultimately what the customers are making their decision from. They're trying that product with their eyes every time they look at it. There's plenty of places out there to learn how to do decent photography.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/RLTiBEJdMUZlllHxX0lKB6Mt8.jpeg\",srcSet:\"https://framerusercontent.com/images/RLTiBEJdMUZlllHxX0lKB6Mt8.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/RLTiBEJdMUZlllHxX0lKB6Mt8.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/RLTiBEJdMUZlllHxX0lKB6Mt8.jpeg 1080w\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Respond to \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"all\"})}),/*#__PURE__*/e(\"strong\",{children:\" correspondence on social media\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Companies that don\u2019t respond to like comments on Instagram or Facebook from a brand depth standpoint? That's the ultimate no-no for me. You \",/*#__PURE__*/e(\"em\",{children:\"have\"}),\" to create an environment where the consumer feels like they're talking to another person. And if they have a comment or send a DM, they sure as heck need to be getting a response from somebody on your team, whether it's the CEO or an outsourced customer service agent. No matter what they commented, it's super important that they feel responded to and that their concerns or praise are answered. I still see some brands that fall short in that, especially some startup companies.\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"---\"}),/*#__PURE__*/e(\"p\",{children:\"As always, there was far more in this conversation than we could possibly include in one article. But we\u2019re working on releasing these conversations in audio format soon, pending edits and approval from our interview subjects. Make sure you subscribe to our newsletter to be the first to know about when we move forward on the podcast.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re interested in picking up a pint of Killer Creamery ice cream yourself, or simply want to follow the brand, check them out at killercreamery.com and follow them on \",/*#__PURE__*/e(o,{href:\"https://www.instagram.com/killercreamery/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Instagram\"})}),\" for the tastiest of updates.\"]})]});export const richText18=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Sometimes it's good to get back to the basics when trying to understand a complex system like the current ecommerce environment. It seems that just as we've figured out how to market effectively using one social media platform or another, it changes wildly or becomes obsolete, and we have to figure it out all over again. But those are merely tactics that come and go rather quickly. It's better to focus on certain fundamentals about how marketplaces function, whether you're a traveling salesperson, a brick and mortar establishment, or online store, fundamentals that never change.\"}),/*#__PURE__*/e(\"h3\",{children:\"We Take Our Technology for Granted in Ecommerce\"}),/*#__PURE__*/t(\"p\",{children:[\"If you search back through your notes from your Econ 101 class, you'll stumble across a term that you might have forgotten, but which has a surprisingly significant impact on almost every decision you make in the market, regardless of whether you are the buyer or the seller. That term is \\\"\",/*#__PURE__*/e(o,{href:\"http://www.auburn.edu/~johnspm/gloss/transaction_costs\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Transaction Costs\"})}),\".\u201D These are all of the costs associated with the exchange of goods and services that are beyond the money price of the transaction.\"]}),/*#__PURE__*/t(\"p\",{children:[\"On a recent episode of the \",/*#__PURE__*/e(o,{href:\"http://www.econtalk.org/michael-munger-on-sharing-transaction-costs-and-tomorrow-3-0/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"EconTalk podcast\"})}),\", economist \",/*#__PURE__*/e(o,{href:\"http://www.michaelmunger.com/about.htm\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Michael Munger\"})}),\" broke down transactions costs into three easy-to-remember categories: triangulation, transfer, and trust. We\u2019ll quickly discuss the first two, but the focus of this article is on the third, trust, and the ways that it affects our businesses and how increasing trust can radically decrease transaction costs and increase sales.\"]}),/*#__PURE__*/e(\"p\",{children:\"The first category, triangulation, Michael Munger explains this way, \\\"Usually in economics, we start with this idea that A has a widget; B has some money and wants a widget; then they negotiate on price. Well, how did they meet? How did they know that they have a widget? Do they speak the same language? Do they have a currency that they can use to consummate the exchange? There's a bunch of things that have to happen before you get to the 'And then there's a price' part. So, triangulation involves that.\\\"\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"311\",src:\"https://framerusercontent.com/images/Ef2VHyvAKqKWHiybuWJoEZI47kg.jpeg\",srcSet:\"https://framerusercontent.com/images/Ef2VHyvAKqKWHiybuWJoEZI47kg.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/Ef2VHyvAKqKWHiybuWJoEZI47kg.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Ef2VHyvAKqKWHiybuWJoEZI47kg.jpeg 1200w\",style:{aspectRatio:\"1200 / 622\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"Fortunately, in this day and age, technology has helped us overcome most of the issues that triangulation presents, at least for the online consumer. The same goes for the second category, transfer, for which Michael has the following to say, \u201CWe actually deliver the product. We actually make the payment. We clear the transaction in a way that both parties agree with.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"In the internet marketplace, many innovative technologies, like Shopify, have developed to make both of these transaction costs more efficient than ever before possible. Some of these technologies have gone beyond mere efficiency and even help placate our all-too-human neuroticisms. Not only will many delivery services tell you the exact time of your delivery, but you can follow your package\u2019s journey with a precise GPS location.\"}),/*#__PURE__*/e(\"h3\",{children:\"Trust as Lubricant\"}),/*#__PURE__*/e(\"p\",{children:\"A quick Google search with the keywords \u201Ctrust as lubrication\u201D (be careful with this search!) will bring up a bunch of feel-good quotes about trust as a social lubricant, organizational lubricant, or economic lubricant. \\xa0But what do these concepts really mean?\"}),/*#__PURE__*/e(\"p\",{children:\"Economists have devoted many lectures, essays, and books trying to flesh out the relationship between trust and the market. Since we\u2019ve been using Michael Munger\u2019s delineation of transaction costs, he said this about trust, \u201CI know that you are not going to rob me. I'm not going to rob you. And we recognize that the thing that's being sold and the thing that's being used to purchase it actually are those things: There's no fraud.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"If we truly trust the person, we're buying from, and they trust us, this trust acts as a lubricant for the transaction, making it much more efficiently achieved.\"}),/*#__PURE__*/e(\"h3\",{children:\"Learning the Fundamentals of Trust in Morocco\"}),/*#__PURE__*/e(\"p\",{children:\"My friend Scott has been traveling internationally for nearly a year and his recent time in Morocco exposed him to the function of trust in commerce in some very immediate and personal ways. Here\u2019s the story from his mouth:\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CIt was my first day in the city of Marrakech,\u201D Scott told me, \u201Cand my companions and I decided to brave the fabled Medina with its labyrinthine, narrow streets and alleys filled with souks (markets), cafes, workshops of all kinds, and so many people. Within minutes of entering its high walls, we were being cajoled and enticed to enter a showroom full of colorful djellabas (the traditional robes worn by many locals), scarfs, carpets, and much more.\u201D\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"275\",src:\"https://framerusercontent.com/images/OAjl91SvyGsV74sfCeylC3b0Ns.jpeg\",srcSet:\"https://framerusercontent.com/images/OAjl91SvyGsV74sfCeylC3b0Ns.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/OAjl91SvyGsV74sfCeylC3b0Ns.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/OAjl91SvyGsV74sfCeylC3b0Ns.jpeg 1200w\",style:{aspectRatio:\"1200 / 550\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWe were offered our first \u2018Moroccan Whiskey,\u2019\u201D Scott continued, \u201Ca very sweet mint and green tea that was mixed and poured in exotic ways, which only intensified the already mesmerizing atmosphere. Robe after robe was pulled from the walls for us to try on while being regaled with stories of the traditional Berber nomad artisans from the high Atlas mountains. These nomads, we were told, were only in Marrakech for one day this month with their beautiful wares made of wool, baby camel hair, and silk.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"At this point in the story, you might think that if it were you in this shop, you would be chuckling under your breath at the obvious con job being pulled. \u201CBut you weren\u2019t the one standing there in a magnificent gold djellaba,\u201D Scott says, \u201Cmade of wool and silk with a scarf wrapped into a majestic turban on your head looking into the mirror and seeing yourself transformed into an Arabian prince. Plus, I\u2019m sure there was something in that tea!\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Needless to say, Scott made his purchases and wandered deeper into the medina, where they found identical versions of their clothing that could be haggled down to less than half of what they\u2019d already paid. And these vendors talked of cotton, not camel hair.\"}),/*#__PURE__*/e(\"p\",{children:\"What happened next illuminates the necessity of trust in commerce.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CI stopped buying their products,\u201D says Scott. \u201CNot just the shop that had duped me, but from anybody.\u201D\"}),/*#__PURE__*/e(\"p\",{children:'Not long afterward, Scott was visiting an actual Berber village near the Sahara Desert and found a showroom full of intricately woven rugs that the shopkeeper told him had been woven by his mother and other women in the village, some taking up to five months to finish. Once again the tea was flowing, and one after another these beautiful rugs were presented to us. \"One particular style had caught my attention,\" says Scott, \"with its brightly contrasting colors and delicate, yet strong, weave. I asked about the material. Cactus silk made from the fibers of an Agave-like native plant, I was told, dyed with natural products found in the desert.\"'}),/*#__PURE__*/t(\"p\",{children:[\"Scott didn\u2019t buy the rug. In part, he opted out because he was still quite distrusting of the vendors, but also because he didn\u2019t have the means to transport a large rug on his travels. \u201CBut I was curious about \",/*#__PURE__*/e(o,{href:\"https://helloanou.wordpress.com/2018/03/05/the-truth-about-moroccan-sabra-everything-you-ever-wanted-to-know-about-the-mythical-cactus-silk-agave-fiber/\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"cactus silk\"})}),\",\u201D says Scott, \u201Cwhich a quick internet search showed to probably be nothing more than rayon thread, most likely imported from China.\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"Scott\u2019s research also uncovered that most of the local artisans might not even realize that there is no such thing as cactus silk, so the rug merchant may have been deceived as well.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Do You Do When The Trust Is Gone\"}),/*#__PURE__*/e(\"p\",{children:\"Not that many years ago, a person that found themselves in Scott\u2019s Moroccan dilemma would not have many options. They would have to resort to trying to verify the legitimacy of every purchase, which would not only be time-consuming but nearly impossible to do on the spot with every transaction.\"}),/*#__PURE__*/e(\"p\",{children:\"But Scott lives in the internet age. So he turned to the best resource available for him to be able to trust the people he was buying from and the products they were selling: all of us.\"}),/*#__PURE__*/t(\"p\",{children:[\"Customer reviews and ratings are a large part of the \",/*#__PURE__*/e(o,{href:\"https://www.ted.com/talks/rachel_botsman_the_currency_of_the_new_economy_is_trust\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"modern social and economic lubricant\"})}),\". We might not be able to trust a single proprietor of an unknown business in a foreign country, but we can trust when 100 or 1,000 customers have had an exceptional experience with that business and detail it online.\"]}),/*#__PURE__*/e(\"p\",{children:\"We can also turn to well-known companies that have earned a reputation like Airbnb or Uber that we know will offer the exact product that is advertised and not perpetrate fraud when we give them our credit cards.\"}),/*#__PURE__*/e(\"p\",{children:\"All that to say that if we really look at it, we realize that a good reputation is merely the collective agreement of your customers that you can be trusted.\"}),/*#__PURE__*/e(\"h3\",{children:\"This Part Is Up To You\"}),/*#__PURE__*/e(\"p\",{children:\"Let's revisit the three critical elements of transaction costs for the online entrepreneur, in particular. The first two, triangulation and transfer, the marketplace has already taken care of and is continually innovating at exceptional speed. Companies like Amazon and Shopify, UPS and FedEx, provide the platforms for your customers to find you and quickly purchase from you using very secure technology. However, they can't provide you or your industry with a good reputation.\"}),/*#__PURE__*/e(\"p\",{children:\"Building and maintaining your customer's trust, which translates directly into the type of reputation your business will have, comes down to two primary components: earning your customers trust and having that information spread broadly. And if we're to be frank with each other, no one has to tell you how to earn your customer's trust. You already know how to do that. You're a customer yourself, and you know precisely what you're looking for in a vendor or supplier. So, just be the same business you want them to be.\"}),/*#__PURE__*/e(\"p\",{children:\"Probably the number one method that your reputation will be spread is by word-of-mouth. When someone has a great buying experience or a great product, they love to share it with people they know. Conversely, they\u2019re more than happy to warn friends, relatives, and associates about a bad experience they had, so it\u2019s critical to keep those experiences positive.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"600\",src:\"https://framerusercontent.com/images/MCRIEpRMAOmkpRDpJeK75pWH1wY.jpeg\",srcSet:\"https://framerusercontent.com/images/MCRIEpRMAOmkpRDpJeK75pWH1wY.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/MCRIEpRMAOmkpRDpJeK75pWH1wY.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/MCRIEpRMAOmkpRDpJeK75pWH1wY.jpeg 1200w\",style:{aspectRatio:\"1200 / 1200\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"And just as with the first two components of transactional costs, the third component, trust, has been given a technological platform, a digital word-of-mouth. That\u2019s the power of reviews. They allow people you don\u2019t know to provide you with recommendations about the products and businesses that you interact with both online and out in the physical world. Adding that functionality directly to your online store, such as with our platform, Judge.me, will help ensure that your exceptional customer service and products get the recognition they deserve.\"}),/*#__PURE__*/e(\"p\",{children:\"---\"}),/*#__PURE__*/e(\"p\",{children:\"If you'd actually done the keyword search that I recommended at the beginning of this article, you would have noticed that the internet is saturated with quotes about trust. It's a massive part of the human experience both interpersonally and in the world of ecommerce. That's why these words of Warren Buffet's ring true regardless of the context, \\\"It takes 20 years to build a reputation and five minutes to ruin it.\\\"\"}),/*#__PURE__*/e(\"p\",{children:\"It is vital to do everything you can to ensure your customer's trust in you and your products and protect that reputation. It's not only paramount for your specific business but as Scott's Moroccan experience shows, for the reputation of your industry and the broader online experience. That's why it's also important to hold our peers to a high standard of trust since their treatment of customers can affect their willingness to engage with other online businesses.\"}),/*#__PURE__*/e(\"p\",{children:\"And once you\u2019ve earned that amazing reputation, give your customers the best possible methods to shout it from the proverbial rooftop.\"})]});export const richText19=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"It goes without saying that the vast majority of online retailers, for physical or digital goods, use Black Friday discounts to move \",/*#__PURE__*/e(\"em\",{children:\"tons\"}),\" of product. And the common advice would have you do the same. However, I\u2019d like to offer a potentially foolish, albeit possibly brilliant, alternative. I\u2019d like to suggest you \",/*#__PURE__*/e(\"em\",{children:\"double\"}),\" your prices for Black Friday and Cyber Monday.\"]}),/*#__PURE__*/e(\"p\",{children:\"This piece has nothing to do with morals or virtue signaling. Nor does it have to do with any anti-consumerism sentiment. Quite the contrary. The reasoning behind this crazy idea has everything to do with attention.\"}),/*#__PURE__*/e(\"h3\",{children:\"The common strategy is always the wrong strategy.\"}),/*#__PURE__*/t(\"p\",{children:[\"Most ecommerce businesses are obsessed with discounts and deals on Black Friday. They often offer up to 50% discounts on some items, perhaps even more. They include free gifts with purchases over a certain amount. They fill their Twitter and Facebook feeds with offers. They run ads to attract discount buyers. They \",/*#__PURE__*/e(\"em\",{children:\"plaster\"}),\" the web with meaningless noise.\"]}),/*#__PURE__*/t(\"p\",{children:[\"And there\u2019s little more which we hate in 2018 than noise. Consumers are people after all. And \",/*#__PURE__*/e(\"em\",{children:\"people\"}),\" tune out faster than you can do zero to sixty in Tesla\u2019s \u201CLudicrous\u201D mode.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Therefore, we can see that when \",/*#__PURE__*/e(\"em\",{children:\"everybody\"}),\" is doing something it has a lot less value. To the veteran ecommerce operator this likely isn\u2019t surprising. And yet, people are still \",/*#__PURE__*/e(\"em\",{children:\"doing the same thing\"}),\", year after year.\"]}),/*#__PURE__*/e(\"p\",{children:\"While I understand that there are \u201Cbest practices\u201D in every industry, and that I\u2019m somewhat of an outsider in this one for now, I have to point opportunities out when and where I see them. My 8+ years in online marketing, two of which have been in SaaS, have taught me at least one thing.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Things that are common get ignored.\"}),\" The common strategy is always the wrong strategy, at least when it comes to marketing.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Stand Opposite of the Crowd\"}),/*#__PURE__*/e(\"p\",{children:\"What happens when you do the opposite of everybody else?\"}),/*#__PURE__*/t(\"p\",{children:[\"Well, one thing happens for sure: \",/*#__PURE__*/e(\"em\",{children:\"you get noticed\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"When everybody else is doing something, and you do the opposite, you create attention out of thin air. It\u2019s like magic.\"}),/*#__PURE__*/t(\"p\",{children:[\"So in this case, if everybody is doing discounts during the biggest shopping weekend of the year, set yourself apart by doing the opposite. Instead of creating discounts, \",/*#__PURE__*/e(\"em\",{children:\"raise your prices\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"No, this tactic likely won\u2019t result in more sales. Pricing elasticity of demand shows us that when nothing but the price goes up, demand goes down.\"}),/*#__PURE__*/t(\"p\",{children:[\"In case you don\u2019t know, \u201C\",/*#__PURE__*/e(o,{href:\"https://en.wikipedia.org/wiki/Price_elasticity_of_demand\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"price elasticity of demand\"})})}),\" (PED) is a measure used in economics to show the responsiveness, or elasticity, of the quantity demanded of a good or service to a change in its price when nothing but the price changes. In general, the demand for a good is said to be \",/*#__PURE__*/e(\"em\",{children:\"inelastic\"}),\" (or \",/*#__PURE__*/e(\"em\",{children:\"relatively inelastic\"}),\") when changes in price have a relatively small effect on the quantity of the good demanded.\u201D This is basic economics.\"]}),/*#__PURE__*/e(\"p\",{children:\"So sales will likely go down.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"However\"}),\", there are two interesting things to consider at this time of year with this particular tactic. First, demand isn\u2019t elastic during the holidays, and second, there\u2019s a massive PR opportunity to be had by raising your prices this weekend.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Demand Isn\u2019t Elastic Right Now\"}),/*#__PURE__*/e(\"p\",{children:\"Black Friday largely kicks off the holiday shopping season. As various end-of-year holidays get nearer and nearer, shoppers have an increased incentive to buy. The closer the dates get, the more inflated this incentive becomes, especially for high-demand items that are unique or limited in quantity.\"}),/*#__PURE__*/t(\"p\",{children:[\"Which means that \",/*#__PURE__*/e(\"em\",{children:\"demand isn\u2019t entirely elastic\"}),\". Or rather, \",/*#__PURE__*/e(\"em\",{children:\"price isn\u2019t the only factor in demand.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"In fact, if you want to keep pace with demand, you would actually need to \",/*#__PURE__*/e(\"em\",{children:\"raise\"}),\" your price during Black Friday, or even the entire holiday season. Doing so not only keeps demand in check, preventing overselling and a depleted inventory, but you can actually make more money.\"]}),/*#__PURE__*/e(\"p\",{children:\"Imagine that you\u2019re selling handmade stationery accessories (think about fancy pen cups and iPhone charging stands made of reclaimed oak) with a unique and savvy design. Let\u2019s also imagine that you\u2019re the manufacturer or owner of the product, which I know is often not the case, but let\u2019s assume it anyway.\"}),/*#__PURE__*/t(\"p\",{children:[\"You could discount your product to attract \",/*#__PURE__*/e(\"em\",{children:\"more buyers\"}),\" this year. However, if they are buying your goods for 30%, 50%, or up to 75% off, you\u2019re obviously taking a hit on your margin.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If, instead, you raise your prices by 30%, 50%, or even 100%, you may turn off some buyers. However, for those that know and love your brand, and who simply \",/*#__PURE__*/e(\"em\",{children:\"need\"}),\" to buy your product for their neat-freak business partner, colleague, or significant other this holiday season, there\u2019s no other option but to buy. Which means your loyal customers will pay \",/*#__PURE__*/e(\"em\",{children:\"more\"}),\" and you\u2019ll make more money. Plus you can justify the price increase due to limited supply and increased demand during the season.\"]}),/*#__PURE__*/e(\"p\",{children:\"So long as you don\u2019t overdo it, you can raise prices to meet demand, and generate more profit.\"}),/*#__PURE__*/e(\"h3\",{children:\"Make a Statement\"}),/*#__PURE__*/e(\"p\",{children:\"Not only should you raise your prices on Black Friday for the aforementioned reasons, you should also brag about it.\"}),/*#__PURE__*/e(\"p\",{children:\"Take a queue from this article and write a post or record a video called, \u201CWhy we DOUBLED our prices on Black Friday.\u201D If you\u2019re a relatively well-known brand, there\u2019s serious PR value in this tactic.\"}),/*#__PURE__*/t(\"p\",{children:[\"In a world where everybody is shouting about their holiday offers, \",/*#__PURE__*/e(\"em\",{children:\"you\"}),\" could create an interesting new narrative for sophisticated shoppers this season. Instead of pandering to the discount shoppers of the world, you can go after the people for whom price is no object.\"]}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m imagining your article going viral. I see you featured on Buzzfeed. It\u2019s all happening, you\u2019re a total ecommerce superstar!\"}),/*#__PURE__*/e(\"p\",{children:\"But fantasies aside, I can imagine you repeating this narrative in other marketing efforts throughout the year. You could always do the opposite of the competition, because you\u2019re better than the competition. That\u2019s a powerful story to tell. In fact, it\u2019s what Apple does.\"}),/*#__PURE__*/t(\"p\",{children:[\"Apple doesn\u2019t make the best computers or smartphones anymore. Perhaps they never did. But what\u2019s become more and more clear with every iPhone release is that \",/*#__PURE__*/e(\"em\",{children:\"they aren\u2019t trying to be the best\"}),\". They are merely trying to be the \u201Cit\u201D item, the popular one. They want to be the thing you brag about to your friends because you bought the new version.\"]}),/*#__PURE__*/t(\"p\",{children:[\"What\u2019s more, we\u2019ve all watched Apple raise prices significantly in the last few years, and yet people continue to buy anyway. At least for Mac fans, the demand for the new iPhone, iPad, or MacBook Pro is \",/*#__PURE__*/e(\"em\",{children:\"inelastic\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"When you create a narrative like I\u2019ve described above, you not only attract more sophisticated consumers, you also turn away the bad ones.\"}),/*#__PURE__*/e(\"h3\",{children:\"Discount buyers suck.\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019ve rarely had a good experience with a discount buyer. In most cases, people who shop around for discounts tend to be the most difficult customers to please. They\u2019re stubborn, they find problems with everything, and they eat up expensive support time. In all honesty, this stubbornness is part of what makes them good at finding and getting discounts. My hat\u2019s off to them.\"}),/*#__PURE__*/t(\"p\",{children:[\"However, \",/*#__PURE__*/e(\"em\",{children:\"you\"}),\" don\u2019t want discount buyers. You don\u2019t need that kind of stress. If you\u2019re making and selling an amazing product, you deserve better.\"]}),/*#__PURE__*/t(\"p\",{children:[\"And of course, Black Friday discounts are the gateway to discount-buyer hell. Depending on the type of product you\u2019re selling, your average customer lifecycle could be \",/*#__PURE__*/e(\"em\",{children:\"long\"}),\". But even if it\u2019s not, you\u2019re inviting a whole host of hate with aggressive Black Friday offers.\"]}),/*#__PURE__*/e(\"h3\",{children:\"This isn\u2019t for everybody.\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, if you\u2019re dropshipping the same products as a thousand other shops or retailing name-brand goods, this tactic might not be for you.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s because you need to have significant control over pricing, product supply in the market, and a decent brand reputation to pull this tactic off to its fullest potential.\"}),/*#__PURE__*/e(\"p\",{children:\"As commodity seller, you could still take advantage of the PR bit, but likely at a significant loss of revenue. If you\u2019re a big shop and have money to burn, it could certainly generate some interesting attention. But beware if this is you, as doing so might come off a bit gimmicky to the market, the press, and your customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Overall, this tactic will work best if you\u2019re like the type of shop in the example from the last section. If you\u2019re unique, one-of-a-kind, and in-demand, you have a real opportunity here. And if you\u2019re not one of these things, maybe next year you can be.\"})]});export const richText20=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Starting as a weekend project in 2015, Judge.me has grown into a products review and customer feedback app that is trusted by over 120,000 small-to-large merchants worldwide. Our app has received more than \",/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/judgeme#reviews\",motionChild:!0,nodeId:\"PeTkTGHju\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"6,000 reviews\"})}),\" and maintains a five-star rating on the Shopify App Store. 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