{
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  "sources": ["ssg:https://framerusercontent.com/modules/dVOpClRH20GUSvV61np7/EKWPChadfgDbAwEtc0n1/kg6sQZwql-9.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as n,Link as r}from\"framer\";import{motion as a}from\"framer-motion\";import*as o from\"react\";import{Youtube as i}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js\";export const richText=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Interactive advertising engages your audience through interactive elements. You might use:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Quizzes\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Calculators\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Gamified ads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Interactive videos\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Traditional static ads offer a passive experience. You watch the video or read the ad copy.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive ads require active participation from viewers, though. You interact with the ad in some way.\"}),/*#__PURE__*/e(\"p\",{children:\"This makes interactive advertising more engaging and memorable.\"}),/*#__PURE__*/e(\"p\",{children:\"I'll define interactive advertising, uncover its benefits, the best types, why it drives engagement, and examples of successful interactive ad campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s get to it.\"}),/*#__PURE__*/e(\"h2\",{children:\"What is Interactive Advertising?\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive advertising invites your audience to participate in marketing campaigns actively. Companies use various digital media formats for interactive ads like:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Website banners\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social media\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Videos\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Businesses can also use offline approaches like interactive display windows.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive advertising boosts engagement. You might use quizzes, calculators, polls, videos, and augmented reality.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:{pathVariables:{PNBrdNIxe:\"interactive-content-quick-guide\"},unresolvedPathSlugs:{PNBrdNIxe:{collectionId:\"kg6sQZwql\",collectionItemId:\"srbk0TkMM\"}},webPageId:\"seAyhwctC\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Interactive ads use interactive content\"})}),\" to create a two-way communication channel between your business and your ideal customer.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Key Characteristics\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"User participation\"}),\" - Unlike static ads, interactive ads need active engagement from the audience. People become a part of the advertising experience.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Real-time feedback\"}),\" - These ads often include elements that deliver immediate feedback. This enhances the user's sense of involvement and satisfaction.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personalization\"}),\" - You can tailor interactive ads to individual users based on interactions. This gives people a more personalized and relevant experience.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Enhanced engagement\"}),\" - Interactivity leads to higher levels of engagement and retention. Because people are more likely to remember and interact with content they actively participate in.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Data Collection\"}),\" - You can gather valuable data from user interactions. This helps you refine your strategies and improve future campaigns.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"The Benefits of Interactive Ads\"}),/*#__PURE__*/e(\"h3\",{children:\"Enhanced Engagement\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive ads capture attention by involving the audience directly. This active involvement transforms viewers from passive observers into active participants.\"}),/*#__PURE__*/e(\"p\",{children:\"A recipe for significantly increasing engagement.\"}),/*#__PURE__*/t(\"p\",{children:[\"For instance, interactive content gets \",/*#__PURE__*/e(r,{href:\"https://www.demandgenreport.com/resources/reports/2019-state-of-interactive-content-marketing\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"two times more engagement\"})}),\" than static content.\"]}),/*#__PURE__*/e(\"p\",{children:\"The content is more memorable and effective.\"}),/*#__PURE__*/e(\"h3\",{children:\"Higher Conversion Rates\"}),/*#__PURE__*/e(\"p\",{children:\"The personalized and engaging nature of interactive ads leads to higher conversion rates. They offer people more relevant content.\"}),/*#__PURE__*/e(\"p\",{children:\"Adapting the ad experience to individual users' preferences and behaviors compels them to take desired actions.\"}),/*#__PURE__*/t(\"p\",{children:[\"Interactive content gets \",/*#__PURE__*/e(r,{href:\"https://www.demandmetric.com/content/content-buyers-journey-benchmark-report\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"double the conversions\"})}),\" compared to static content.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Better Data Collection\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive ads deliver valuable insights through user interactions. You can track metrics like:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Clicks\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Viewing time\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social shares\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Responses to quizzes\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Data helps you understand user needs and problems more deeply.\"}),/*#__PURE__*/e(\"p\",{children:\"Use it to refine your advertising strategies in future campaigns for better results.\"}),/*#__PURE__*/e(\"h3\",{children:\"Increased Brand Awareness\"}),/*#__PURE__*/e(\"p\",{children:\"Create memorable and engaging interactive ad experiences to spread awareness.\"}),/*#__PURE__*/e(\"p\",{children:\"Engaging formats like interactive videos and augmented reality can create a positive impression.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive content like quizzes is super sharable. They can help you get in front of people and grow your audience.\"}),/*#__PURE__*/e(\"h3\",{children:\"Improved User Experience\"}),/*#__PURE__*/e(\"p\",{children:\"An enjoyable user experience is vital for the success of your advertising campaigns. Otherwise, people leave - on to the next one.\"}),/*#__PURE__*/e(\"p\",{children:\"Make your interactive ads intuitive and engaging.\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, create fun quizzes with short questions that are easy to complete.\"}),/*#__PURE__*/e(\"p\",{children:\"A positive user experience increases the chances of people engaging with your business in the future.\"}),/*#__PURE__*/e(\"h2\",{children:\"7 Best Types of Interactive Advertising\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Quizzes\"}),/*#__PURE__*/e(\"h5\",{children:\"dE87Ja48E3wM6yhwb\"}),/*#__PURE__*/e(\"p\",{children:\"Quizzes are popular for interactive advertising. You engage people straight away by asking them questions.\"}),/*#__PURE__*/e(\"p\",{children:\"Any business can take advantage of a good quiz.\"}),/*#__PURE__*/e(\"p\",{children:\"I'm gathering ideas to make a quiz about copywriting - yep, a quiz can even make my industry fun.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Quizzes are great for:\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Spreading awareness\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Educating your customers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Collecting valuable insights\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Creating \",/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"lead-generation-quiz\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"PRJJzP5ak\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"quizzes\"})}),\" is super easy with Convert. You can choose a template and customize it in the drag-and-drop builder.\"]}),/*#__PURE__*/e(\"p\",{children:\"That's how I'm going to make my quiz.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Calculators\"}),/*#__PURE__*/e(\"h5\",{children:\"sLrmRPQiyc8iLXo9m\"}),/*#__PURE__*/e(\"p\",{children:\"Give users personalized results based on their inputs. Calculators address specific needs.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Offer practical value\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Enhance user engagement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Build customer satisfaction\u200B\"})})]}),/*#__PURE__*/e(\"p\",{children:\"For instance, a mortgage calculator for a bank website offers users results based on their economic situation.\"}),/*#__PURE__*/e(\"p\",{children:\"Such information can be invaluable for people and endear them to the business.\"}),/*#__PURE__*/e(\"p\",{children:\"That's why calculators work so well in the buyer consideration stage.\"}),/*#__PURE__*/t(\"p\",{children:[\"Convert is a must-try if you need to build powerful \",/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"interactive-calculator\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"BM6BX_RVi\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"interactive calculators\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"3. Interactive Videos\"}),/*#__PURE__*/e(\"img\",{alt:\"Interactive videos engaging game with timer on screen\",className:\"framer-image\",height:\"1224\",src:\"https://framerusercontent.com/images/ErsSYHpERcrj9e5vDUHyIGG3r0w.jpg\",srcSet:\"https://framerusercontent.com/images/ErsSYHpERcrj9e5vDUHyIGG3r0w.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ErsSYHpERcrj9e5vDUHyIGG3r0w.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ErsSYHpERcrj9e5vDUHyIGG3r0w.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/ErsSYHpERcrj9e5vDUHyIGG3r0w.jpg 3264w\",style:{aspectRatio:\"3264 / 2448\"},width:\"1632\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive videos can incorporate clickable elements, branching narratives, and other interactive features. People engage with the content instead of passively consuming it.\"}),/*#__PURE__*/e(\"p\",{children:\"This format boosts user experience and improves information retention, making the content more memorable.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.life-saver.org.uk/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Check out an example here\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Augmented Reality (AR) Ads\"}),/*#__PURE__*/e(\"img\",{alt:\"augmented reality ads example\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/ADrKUiggdlLde8FBXZYAqC3CI.png\",srcSet:\"https://framerusercontent.com/images/ADrKUiggdlLde8FBXZYAqC3CI.png?scale-down-to=512 512w,https://framerusercontent.com/images/ADrKUiggdlLde8FBXZYAqC3CI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ADrKUiggdlLde8FBXZYAqC3CI.png 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:\"AR ads overlay digital content onto the real world. The result is an immersive experience.\"}),/*#__PURE__*/e(\"p\",{children:\"These interactive ads uniquely showcase products and make your business stand out.\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, users could try on virtual clothing.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. 360-Degree Videos\"}),/*#__PURE__*/t(\"p\",{children:[\"These videos let users explore a scene from all angles. The New York Times does this with \",/*#__PURE__*/e(r,{href:\"https://www.nytimes.com/video/the-daily-360\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"The Daily 360\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"This content can create a more immersive experience. And it lets you take a look around.\"}),/*#__PURE__*/e(\"p\",{children:\"Real estate businesses can make good use of 360-degree videos in interactive ads. People get a more engaging and realistic view\u200B of properties.\"}),/*#__PURE__*/e(\"h3\",{children:\"6. Gamified Ads\"}),/*#__PURE__*/e(\"p\",{children:\"Gamified ads seem to be everywhere. They're like the McDonalds of the digital world.\"}),/*#__PURE__*/e(\"p\",{children:\"Probably because they're so effective at capturing attention and encouraging interaction. These ads are ideal for spreading brand awareness.\"}),/*#__PURE__*/e(\"h3\",{children:\"7. Social Media Ads\"}),/*#__PURE__*/e(\"p\",{children:\"Platforms like Facebook, Instagram, and TikTok are perfect for interactive ads. Quizzes are excellent for engaging people on social media.\"}),/*#__PURE__*/e(\"p\",{children:\"They leverage the social aspect of these platforms to increase engagement. Quizzes are highly sharable for social media.\"}),/*#__PURE__*/e(\"h2\",{children:\"5 Reasons Interactive Ads Drive Engagement\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Personalization\"}),/*#__PURE__*/e(\"p\",{children:\"Everyone wants to feel special. Interactive ads let you take advantage of personalization.\"}),/*#__PURE__*/e(\"p\",{children:\"This drives higher engagement. Because you're tailoring content to individual preferences and behaviors.\"}),/*#__PURE__*/e(\"p\",{children:\"Customizing the user experience makes these ads more relevant and appealing to each viewer.\"}),/*#__PURE__*/e(\"p\",{children:\"Say you install solar - I'm looking for solar installation. And your ad finds me on Instagram.\"}),/*#__PURE__*/e(\"p\",{children:\"A calculator embedded in the ad prompts me to enter information for personalized recommendations.\"}),/*#__PURE__*/e(\"p\",{children:\"The output tells me exactly what system I need, how much it costs, and how much I'll save. This is all based on the specific info I entered.\"}),/*#__PURE__*/e(\"p\",{children:\"Now, I feel special.\"}),/*#__PURE__*/e(\"p\",{children:\"I click your bright, clear call-to-action button (always have one of these). You have a new red-hot lead.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Real-Time Feedback\"}),/*#__PURE__*/e(\"p\",{children:\"Who wants to wait for anything anymore? The average person won't wait half a second for a webpage to load.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive ads offer real-time feedback. Instant results. Give me that dopamine hit - now!\"}),/*#__PURE__*/e(\"p\",{children:\"This immediate interchange keeps users engaged.\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, a quiz can offer instant results. This makes the user experience more satisfying and informative.\"}),/*#__PURE__*/e(\"p\",{children:\"An interaction-reward feedback loop encourages continued engagement.\"}),/*#__PURE__*/e(\"p\",{children:\"That's why people stare at slot machines until their eyes catch fire.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Higher Retention Rates\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive ads significantly improve information retention. Active participation makes it easier for people to remember the information you present.\"}),/*#__PURE__*/e(\"p\",{children:\"The ancient Chinese philosopher Confucius had this figured out way back.\"}),/*#__PURE__*/e(\"p\",{children:'\"I hear and I forget. I see and I remember. I do and I understand.\"'}),/*#__PURE__*/e(\"p\",{children:\"Engaging formats like interactive videos or gamified ads direct users to pay attention and interact. This improves recall and understanding of the ad's message.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Emotional Connection\"}),/*#__PURE__*/e(\"p\",{children:\"Salesman and author Zig Ziglar once said:\"}),/*#__PURE__*/e(\"p\",{children:'\"People buy on emotion and justify with logic.\"'}),/*#__PURE__*/t(\"p\",{children:[\"Harvard Business School professor Gerald Zaltman says that \",/*#__PURE__*/e(r,{href:\"https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"95%\"})}),\" of our buying decisions are subconscious.\"]}),/*#__PURE__*/e(\"p\",{children:\"Emotion is a powerful driver of engagement and buying behavior.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive advertising creates strong emotional connections with your audience.\"}),/*#__PURE__*/e(\"p\",{children:\"They interact with your ad, engage with the content, and get invested emotionally.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Social Sharing\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive content is more likely to be shared on social media. Content like quizzes can amplify your reach and spread awareness.\"}),/*#__PURE__*/e(\"p\",{children:\"Users are more inclined to share engaging and unique experiences.\"}),/*#__PURE__*/t(\"p\",{children:[\"The most shared quiz published between 2017-2022 got a total of \",/*#__PURE__*/e(r,{href:\"https://buzzsumo.com/blog/20-examples-truly-engaging-interactive-content/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"5.5 million social interactions\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Social sharing also enhances your credibility and trustworthiness. Because people trust content recommended by their friends\u200B.\"}),/*#__PURE__*/e(\"h2\",{children:\"3 Examples of Successful Interactive Ad Campaigns\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Boursin Sensorium Campaign (Interactive Video)\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(n,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(i,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/XRik3h5M-qU\"})})}),/*#__PURE__*/e(\"p\",{children:\"This interactive video ad from Boursin lets users control the view on the screen. The ad takes viewers on a journey through a fridge.\"}),/*#__PURE__*/e(\"p\",{children:\"You can look around and interact with the content from different views.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Narcos: Cartel Wars (Gamified Ad)\"}),/*#__PURE__*/e(\"img\",{alt:\"homepage of narcos cartel wars gamified ad\",className:\"framer-image\",height:\"108\",src:\"https://framerusercontent.com/images/XGuvuR1PPpkOZiGfhVWjzujfCfs.png\",style:{aspectRatio:\"467 / 216\"},width:\"233\"}),/*#__PURE__*/e(\"p\",{children:\"FTX Games partnered with Glispa for their game Narcos: Cartel Wars. Users can engage with the ad and play the game before buying it.\"}),/*#__PURE__*/e(\"p\",{children:\"This participation is much more effective than simply watching a video ad.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Eltex (Interactive Calculator)\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:{pathVariables:{PNBrdNIxe:\"success-story-solar\"},unresolvedPathSlugs:{PNBrdNIxe:{collectionId:\"kg6sQZwql\",collectionItemId:\"UdLTB6pvb\"}},webPageId:\"seAyhwctC\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Eltex\"})}),\" created a solar power calculator with Convert. They advertised it on their website to capture and qualify new leads.\"]}),/*#__PURE__*/e(\"p\",{children:\"The calculator started generating 30 new leads daily and got up to 5,000 interactions per month.\"}),/*#__PURE__*/e(\"h5\",{children:\"RZF9egLas6eNbbA9g\"}),/*#__PURE__*/t(\"p\",{children:[\"Find more \",/*#__PURE__*/e(r,{href:{pathVariables:{PNBrdNIxe:\"examples-of-interactive-ads\"},unresolvedPathSlugs:{PNBrdNIxe:{collectionId:\"kg6sQZwql\",collectionItemId:\"sl7eR2wSw\"}},webPageId:\"seAyhwctC\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"examples of succesful interactive ads\"})}),\" here.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive advertising has 5 leading benefits:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Enhanced engagement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Higher conversion rates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Better data collection\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Increased brand awareness\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Improved user experience\"})})]}),/*#__PURE__*/e(\"p\",{children:\"These ads drive interaction. Your audience gets personalized content, real-time feedback, and memorable experiences.\"}),/*#__PURE__*/e(\"p\",{children:\"People buy with emotion, on autopilot. Interactive advertising lets you build strong emotional connections with your ideal customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Incorporating interactive ads into your marketing strategy helps you stay competitive these days.\"}),/*#__PURE__*/e(\"p\",{children:\"Are you ready to strike an emotional chord with your audience? \"}),/*#__PURE__*/e(\"p\",{children:\"Convert makes creating interactive content easy - no coding needed. Use our templates and drag-and-drop builder to create:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"product-configurator\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"xSbNrk6Fe\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Product configurators\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"interactive-calculator\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"BM6BX_RVi\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Calculators\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"lead-generation-quiz\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"PRJJzP5ak\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Quizzes\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"survey-maker-software\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"a7wfEQLYp\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Surveys\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"test-maker\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"xclZfYYnn\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Tests\"})})})})]})]});export const richText1=/*#__PURE__*/e(o.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Keyword: examples of interactive marketing\"})});export const richText2=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h1\",{children:\"10 (Real-Life) Examples of Interactive Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m not a big fan of dealing with financial services. But being economically stable is important for me and my family.\"}),/*#__PURE__*/e(\"p\",{children:\"What do you think I\u2019d rather do to find my best financial fit?\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Read through static financial marketing materials to find a product\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use an interactive calculator and get personalized product results instantly\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Yep, you guessed it. The second option is for me.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive marketing moves away from the static nature of traditional marketing approaches. Conventional marketing typically communicates a single message to a broad audience.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive marketing involves audience participation - just like I\u2019d input data into a financial calculator. The content engages people directly and offers a personalized experience.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:{pathVariables:{PNBrdNIxe:\"interactive-content-quick-guide\"},unresolvedPathSlugs:{PNBrdNIxe:{collectionId:\"kg6sQZwql\",collectionItemId:\"srbk0TkMM\"}},webPageId:\"seAyhwctC\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Interactive content marketing\"})}),\" can be as simple as a personalized product recommendation on a website. It could also involve a more complex and immersive campaign like a virtual reality shopping experience.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s look at 10 real-life examples of interactive marketing.\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Ellio (Product Configurator)\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/IZziqxSOc6YUylMjOhhgoHEw.mp4\"}),/*#__PURE__*/e(\"p\",{children:\"Ellio is a Belgian speed pedelec manufacturer. The company incorporates automotive technology into a new breed of e-bikes to revolutionize the industry.\"}),/*#__PURE__*/e(\"p\",{children:\"Ellio had a problem when first trying to change the e-bike industry.\"}),/*#__PURE__*/e(\"p\",{children:\"Their products have various configurations. So, Ellio allows buyers to customize a bike before purchasing.\"}),/*#__PURE__*/e(\"p\",{children:\"This resulted in a slow quoting process through phone and email - until Ellio started using an interactive product configurator.\"}),/*#__PURE__*/t(\"p\",{children:[\"The guys at Ellio created a \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/use-cases/product-configurator/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"product configurator\"})}),\" with Convert.\"]}),/*#__PURE__*/e(\"p\",{children:\"It allows customers to visit their website, configure e-bikes to their liking, and get an instant quote.\"}),/*#__PURE__*/e(\"p\",{children:\"With the product configurator, Ellio got:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"More website traffic\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"4x more leads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"higher sales\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Check out the \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/blog/ellio-customer-case/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Ellio Case Study\"})}),\" for the whole story.\"]}),/*#__PURE__*/e(\"h2\",{children:\"2. Murad (Interactive Quiz)\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/PJnU09ygvKAHe79QVG8g2GVgAVg.mp4\"}),/*#__PURE__*/t(\"p\",{children:[\"Murad is a skincare brand that promotes a wellness lifestyle. They developed the \",/*#__PURE__*/e(r,{href:\"https://www.murad.com.au/pages/skin-quiz\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Skin Quiz\"})}),\" to engage customers, educate them, offer personalized results, and drive conversions.\"]}),/*#__PURE__*/e(\"p\",{children:\"The quiz gives you skincare advice and recommends products based on your answers.\"}),/*#__PURE__*/e(\"p\",{children:\"Their approach personalizes the shopping experience. This increases the chances of conversions and enhances customer satisfaction.\"}),/*#__PURE__*/t(\"p\",{children:[\"Marketing benefits of \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/use-cases/lead-generation-quiz/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"interactive quizzes\"})}),\":\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Spread awareness:\"}),\" Quizzes are perfect for sharing and help you increase reach and brand visibility.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Engage users:\"}),\" Interactive content like quizzes dramatically increases engagement because they promote user participation.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Customer insights:\"}),\" Get direct customer behavior and preferences data to refine your marketing strategies.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"3. Eltex (Interactive Calculator)\"}),/*#__PURE__*/e(\"img\",{alt:\"Image of Eltex interactive calculator for price quote roof solar system\",className:\"framer-image\",height:\"369\",src:\"https://framerusercontent.com/images/KK6yjCOeDYPHhaEuNXza5mbSmQ.png\",srcSet:\"https://framerusercontent.com/images/KK6yjCOeDYPHhaEuNXza5mbSmQ.png 688w\",style:{aspectRatio:\"688 / 738\"},width:\"344\"}),/*#__PURE__*/e(\"p\",{children:\"Eltex is a solar company based in Belgium. They sell and install solar panels, battery systems, and EV charging stations for commercial and residential customers.\"}),/*#__PURE__*/e(\"p\",{children:\"The company grew rapidly in the first two years of operation. But they noticed few leads coming through their website.\"}),/*#__PURE__*/t(\"p\",{children:[\"They set out to fix this with an \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/use-cases/interactive-calculator/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"interactive calculator\"})}),\" on their website.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Using Convert, they created a powerful calculator. This allowed website visitors to \",/*#__PURE__*/e(r,{href:{pathVariables:{PNBrdNIxe:\"solar-vsl\"},unresolvedPathSlugs:{PNBrdNIxe:{collectionId:\"kg6sQZwql\",collectionItemId:\"Aii8o85mW\"}},webPageId:\"seAyhwctC\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"calculate solar system size\"})}),\", return on investment, and savings.\"]}),/*#__PURE__*/e(\"p\",{children:\"Their audience gets valuable information while Eltex collects their contact information.\"}),/*#__PURE__*/e(\"p\",{children:\"The interactive calculator led to:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Up to 5000 monthly calculator interactions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Insights on customer preferences\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1000+ new leads per month\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Check out the \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/blog/success-story-solar/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Eltex Case Study\"})}),\" for the full story.\"]}),/*#__PURE__*/e(\"h2\",{children:\"4. Duracell (Interactive Game)\"}),/*#__PURE__*/e(\"img\",{alt:\"screenshot of duracell interactive game with faces of players and their scores\",className:\"framer-image\",height:\"363\",src:\"https://framerusercontent.com/images/1CZi7thUBoBG29YZ30vUepgQA.png\",srcSet:\"https://framerusercontent.com/images/1CZi7thUBoBG29YZ30vUepgQA.png?scale-down-to=512 512w,https://framerusercontent.com/images/1CZi7thUBoBG29YZ30vUepgQA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/1CZi7thUBoBG29YZ30vUepgQA.png 1280w\",style:{aspectRatio:\"1280 / 727\"},width:\"640\"}),/*#__PURE__*/e(\"p\",{children:\"Duracell partnered with Wunderman Thompson to create Bunny Hop. The marketing agency built the game for Duracell for an interactive marketing campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"The game uses Spark AR, Meta\u2019s Augmented Reality platform, and launched on Instagram.\"}),/*#__PURE__*/e(\"p\",{children:\"Players control the Duracell Bunny and try to complete an obstacle course in this retro-style game. The bunny needs to leap over rocks, cacti, and walls to finish the game.\"}),/*#__PURE__*/e(\"p\",{children:\"A boost from Duracell batteries along the way makes it easier. This helps the bunny smash through obstacles.\"}),/*#__PURE__*/e(\"p\",{children:\"According to Jonothan Hunt, senior creative technologist at Wunderman Thompson, people were playing for two and a half minutes on average.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s excellent engagement for Instagram. And more than you can expect with static content.\"}),/*#__PURE__*/e(\"h2\",{children:\"5. Christian Dior Parfums (Augmented Reality)\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(n,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(i,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"High Quality\",url:\"https://youtu.be/keY6uOZoYw8?si=wxyetlahfaA9NbK8\"})})}),/*#__PURE__*/t(\"p\",{children:[\"Christian Dior Parfums used augmented reality (AR) to let their audience interact with their products. They implemented the technology in their Video Action Campaign \",/*#__PURE__*/e(r,{href:{pathVariables:{PNBrdNIxe:\"what-is-interactive-advertising\"},unresolvedPathSlugs:{PNBrdNIxe:{collectionId:\"kg6sQZwql\",collectionItemId:\"AREUWEZGP\"}},webPageId:\"seAyhwctC\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"interactive ads\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"This allowed users to \u201Ctry on\u201D different lipstick shades via their smartphone cameras.\"}),/*#__PURE__*/e(\"p\",{children:\"The company also incorporated a \u201Cshop now\u201D feature into the video ads. This CTA directed users to their website to buy the product.\"}),/*#__PURE__*/e(\"p\",{children:\"The campaign was highly successful:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reached over 4 million people\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Users tried on lipstick 400,000+ times\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Here are more examples of\",/*#__PURE__*/e(r,{href:{pathVariables:{PNBrdNIxe:\"examples-of-interactive-ads\"},unresolvedPathSlugs:{PNBrdNIxe:{collectionId:\"kg6sQZwql\",collectionItemId:\"sl7eR2wSw\"}},webPageId:\"seAyhwctC\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\" interactive ads that drive engagement\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"6. Rabobank (Interactive App)\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/r3BZtkZ1cevQCALsgKcqsaLbHFs.mp4\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Rabobank is a well-known bank founded in Holland. The company is a global financial services provider that maintains its roots in agricultural banking.\"}),/*#__PURE__*/e(\"p\",{children:\"The innovation team at Rabobank faced a problem.\"}),/*#__PURE__*/e(\"p\",{children:\"They needed to upgrade their complex diesel-to-electric cost comparison Excel model to a user-friendly yet sophisticated online application.\"}),/*#__PURE__*/e(\"p\",{children:\"The app had to generate new leads and fast market validation.\"}),/*#__PURE__*/e(\"p\",{children:\"Rabobank got the team at Convert on board. Within 3 weeks, the financial company had a live working app.\"}),/*#__PURE__*/e(\"p\",{children:\"This gave Rabobank:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"80% increase in speed to market\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Fast market validation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Unlimited scalability\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Read the \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/blog/rabobank-innovation-case-study/#solution\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Rabobank Case Study\"})}),\" to find out more.\"]}),/*#__PURE__*/e(\"h2\",{children:\"7.\\xa0 Neil Patel (Interactive Webinar)\"}),/*#__PURE__*/e(\"img\",{alt:\"neil patel standing on a stage talking at his interactive webinar\",className:\"framer-image\",height:\"342\",src:\"https://framerusercontent.com/images/lZVSRcKFqj3gbOcoIRQ2OMy4tp8.png\",srcSet:\"https://framerusercontent.com/images/lZVSRcKFqj3gbOcoIRQ2OMy4tp8.png?scale-down-to=512 512w,https://framerusercontent.com/images/lZVSRcKFqj3gbOcoIRQ2OMy4tp8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/lZVSRcKFqj3gbOcoIRQ2OMy4tp8.png 1280w\",style:{aspectRatio:\"1280 / 685\"},width:\"640\"}),/*#__PURE__*/e(\"p\",{children:\"Neil Patel is one of the most successful digital marketers on Earth. If anyone knows what they\u2019re doing with interactive marketing, it\u2019s him.\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m in the marketing game. So, I\u2019m a subscriber to his emails - it would be silly not to.\"}),/*#__PURE__*/e(\"p\",{children:\"He does a lot of interactive webinars. I get emails about them all the time.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive webinars have a high lead-generation rate.\"}),/*#__PURE__*/e(\"p\",{children:\"They\u2019re also excellent for:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Showcasing product benefits\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Educating prospects\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Engaging users\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Building trust\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Converting\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Those who want to join the webinar must submit a form. This includes name, email, website, industry, role, and marketing budget.\"}),/*#__PURE__*/e(\"p\",{children:\"Patel gets a lot of information about people interacting with the offer. He can qualify leads with this information.\"}),/*#__PURE__*/e(\"h2\",{children:\"8. HubSpot (AI Chatbot)\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(n,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(i,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"High Quality\",url:\"https://www.youtube.com/watch?v=cvQDI6B1Cb4\"})})}),/*#__PURE__*/e(\"p\",{children:\"HubSpot offers a suite of software solutions. These help businesses manage their marketing, sales, and customer service operations more effectively.\"}),/*#__PURE__*/e(\"p\",{children:\"The company makes good use of HubBot (their AI chatbot) on its website.\"}),/*#__PURE__*/e(\"p\",{children:\"These chatbots are effective for conversational marketing. This engages customers through real-time, one-on-one conversations.\"}),/*#__PURE__*/e(\"p\",{children:\"The conversational approach:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Offers a custom experience\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Builds deeper customer relationships\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Eliminates sales pressure for a better user experience\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Using AI chatbots can streamline customer interactions. You ask the customer a question and offer multiple answers.\"}),/*#__PURE__*/e(\"p\",{children:\"Their answers ensure they get directed to the most relevant information. This gives users value and improves the user experience.\"}),/*#__PURE__*/e(\"h2\",{children:\"9. NeoMam Studios (Interactive Infographic)\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/7wrzJHj8dbv5VMltlhNYdHNxFd8.mp4\"}),/*#__PURE__*/t(\"p\",{children:[\"NeoMam Studios is a content creation agency. They created an interactive infographic to show you \",/*#__PURE__*/e(r,{href:\"https://neomam.com/interactive/13reasons/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"13 Reasons Why Your Brain Craves Infographics\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"You\u2019re likely already familiar with infographics - they\u2019ve been around for ages.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive infographics add a newer twist, though.\"}),/*#__PURE__*/e(\"p\",{children:\"These are perfect for engaging your audience. And they\u2019re amazing for conveying important information.\"}),/*#__PURE__*/e(\"p\",{children:\"NeoMam\u2019s interactive infographic is right. Infographics are:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Easy to digest\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Fun to share\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Engaging\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"10. Apple (User-Generated Content)\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(n,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(i,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"High Quality\",url:\"https://www.youtube.com/watch?v=OhLXm56diJM&list=PLHFlHpPjgk73fe6pP3vr4j8KcLQhRErrE&index=17\"})})}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s no surprise when I write Apple knows a thing or two about marketing. Its teams have delivered some of the best campaigns over decades.\"}),/*#__PURE__*/e(\"p\",{children:\"They were at it again recently with user-generated content. I\u2019m on about their #ShotoniPhone campaign, which originally started in 2015.\"}),/*#__PURE__*/e(\"p\",{children:\"Apple encourages iPhone users to take photos with their phones. They set up a contest on social media and asked people to share their pics using the hashtag.\"}),/*#__PURE__*/e(\"p\",{children:\"The company has used some of the photos in its marketing materials. Apple\u2019s #ShotoniPhone campaign has been a big success for the company.\"}),/*#__PURE__*/e(\"p\",{children:\"User-generated content:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Boosts brand engagement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Increases awareness\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Foster authenticity\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Each of the companies in these examples saw success when using interactive marketing. Most of them might be some of the biggest brands in the world.\"}),/*#__PURE__*/e(\"p\",{children:\"But some examples show normal everyday businesses getting results with interactive marketing.\"}),/*#__PURE__*/e(\"p\",{children:\"More companies are turning to interactivity because it works.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive content:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Generates \",/*#__PURE__*/e(r,{href:\"https://www.mediafly.com/blog/state-of-interactive-content-in-2022/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"52.6% more engagement\"})}),\" than static content\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Achieves \",/*#__PURE__*/e(r,{href:\"https://www.demandmetric.com/content/content-buyers-journey-benchmark-report\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"2x more conversions\"})}),\" than static content\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Gets \",/*#__PURE__*/e(r,{href:\"https://gitnux.org/interactive-content-statistics/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"4-5x more pageviews\"})}),\" on average\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Are you ready to try interactive marketing for your business?\"}),/*#__PURE__*/e(\"p\",{children:\"Convert makes creating interactive content easy - no coding skills needed.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"product-configurator\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"xSbNrk6Fe\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Product configurators\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"interactive-calculator\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"BM6BX_RVi\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Calculators\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"lead-generation-quiz\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"PRJJzP5ak\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Quizzes\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"survey-maker-software\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"a7wfEQLYp\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Surveys\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"test-maker\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"xclZfYYnn\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Tests\"})})})})]}),/*#__PURE__*/e(\"p\",{children:\"Start a free forever trial, pick a template, and customize it to your business.\"}),/*#__PURE__*/e(\"p\",{children:\"You can have interactive content ready to go in minutes.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText3=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Sometimes, things happen and change how we interact with the world.\"}),/*#__PURE__*/e(\"p\",{children:\"Jimi Hendrix changed guitar playing in the \u201860s. AI seems to have changed everything now.\"}),/*#__PURE__*/e(\"p\",{children:\"I'd throw interactive content into that category. It's changed how we connect with content like ads.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive ads have become a powerful tool in digital marketing. They engage users in unique ways that static ads can't.\"}),/*#__PURE__*/e(\"p\",{children:\"Gamification, augmented reality (AR), virtual reality (VR), and other technologies create memorable experiences.\"}),/*#__PURE__*/e(\"p\",{children:\"Using interactive ads can significantly boost engagement rates and brand awareness. Ultimately, they can help you maximize ROI.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are seven examples of successful interactive ads.\"}),/*#__PURE__*/e(\"h2\",{children:\"7 Examples of Interactive Ads\"}),/*#__PURE__*/e(\"h3\",{children:\"1. L\u2019Or\\xe9al \u2013 See Yourself in Color\"}),/*#__PURE__*/e(\"p\",{children:\"L\u2019Or\\xe9al used an interactive mobile ad for its INOA hair color range. The ad allowed users to try on different hair colors virtually using their front camera. The immersive experience featured advanced hair detection technology and hair color filters.\"}),/*#__PURE__*/e(\"p\",{children:\"Users could interact with the ad and see how various shades would look on them.\"}),/*#__PURE__*/t(\"p\",{children:[\"The ad included the \",/*#__PURE__*/e(r,{href:\"https://www.lorealprofessionnel.com/my-hair-id-for-pros\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"My Hair [iD] app\"})}),\". This offered a professional color diagnosis and personalized recommendations.\"]}),/*#__PURE__*/e(\"p\",{children:\"The ad also allowed users to click their favorite photos to download and share them with their contacts.\"}),/*#__PURE__*/t(\"p\",{children:[\"Interactive ads are a highly \",/*#__PURE__*/e(r,{href:{pathVariables:{PNBrdNIxe:\"interactive-content-quick-guide\"},unresolvedPathSlugs:{PNBrdNIxe:{collectionId:\"kg6sQZwql\",collectionItemId:\"srbk0TkMM\"}},webPageId:\"seAyhwctC\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"engaging form of interactive content \"})}),\"and raise brand awareness. This ad reached millions of users.\"]}),/*#__PURE__*/e(\"img\",{alt:\"example interactive ad by loreal professional color app\",className:\"framer-image\",height:\"385\",src:\"https://framerusercontent.com/images/Wda2Vts3otO8yygQPVcVCC6VMo.png\",srcSet:\"https://framerusercontent.com/images/Wda2Vts3otO8yygQPVcVCC6VMo.png?scale-down-to=512 512w,https://framerusercontent.com/images/Wda2Vts3otO8yygQPVcVCC6VMo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Wda2Vts3otO8yygQPVcVCC6VMo.png 1600w\",style:{aspectRatio:\"1600 / 771\"},width:\"800\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"2. PepsiCo - Build Real Connections\"]}),/*#__PURE__*/e(\"p\",{children:\"Pepsi\u2019s campaign to \u201CBuild Real Connections\u201D was a bit different from the norm. Generally, brands want to attract people to spend more time engaging on social media, etc.\"}),/*#__PURE__*/e(\"p\",{children:\"But Pepsi went in the opposite direction for this campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"The company set out to break the record for The Most Accumulated Mobile Phone Offline Hours In A Month in The Malaysia Book of Records. And they achieved it.\"}),/*#__PURE__*/e(\"p\",{children:\"Pepsi gamified participation for Malaysians to put their phones away. The aim was to build real connections away from devices.\"}),/*#__PURE__*/e(\"p\",{children:\"And it worked.\"}),/*#__PURE__*/e(\"p\",{children:\"The campaign accumulated a total of 93,732 offline hours over a month. Pepsi partnered with NGOs Kechara Soup Kitchen Society and The Lost Food Project as part of the campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"The collaboration provided meal care packs to sustain families for up to six weeks each.\"}),/*#__PURE__*/t(\"p\",{children:[\"Pepsi generated a ton of engagement and attention with \",/*#__PURE__*/e(r,{href:\"https://cj.my/129217/pepsi-launches-build-real-connections-campaign/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"this campaign\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"homepage of pepsi's interactive campaign that got users to spend less time on devices\",className:\"framer-image\",height:\"455\",src:\"https://framerusercontent.com/images/uqeDbunPivv9c4FFHgd9NGSQzQ.png\",srcSet:\"https://framerusercontent.com/images/uqeDbunPivv9c4FFHgd9NGSQzQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/uqeDbunPivv9c4FFHgd9NGSQzQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/uqeDbunPivv9c4FFHgd9NGSQzQ.png 1300w\",style:{aspectRatio:\"1300 / 910\"},width:\"650\"}),/*#__PURE__*/e(\"h3\",{children:\"3. HubSpot - Good Boss Energy\"}),/*#__PURE__*/t(\"p\",{children:[\"HubSpot launched an\",/*#__PURE__*/e(r,{href:{pathVariables:{PNBrdNIxe:\"what-is-interactive-advertising\"},unresolvedPathSlugs:{PNBrdNIxe:{collectionId:\"kg6sQZwql\",collectionItemId:\"AREUWEZGP\"}},webPageId:\"seAyhwctC\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\" interactive ad campaign \"})}),\"on TikTok to spread brand awareness. The company encouraged users to share views and experiences of good leadership.\"]}),/*#__PURE__*/e(\"p\",{children:\"Good Boss Energy framed the campaign around compassionate leadership. HubSpot prompted viewers to share tips and experiences about good leadership using the hashtag #GoodBossEnergy.\"}),/*#__PURE__*/e(\"p\",{children:\"Spreading awareness was the primary goal of this campaign. And HubSpot enlisted influencers to help them achieve it.\"}),/*#__PURE__*/e(\"p\",{children:\"The strategy worked, with the campaign generating over 30 million views on TikTok.\"}),/*#__PURE__*/e(r,{href:\"https://www.tiktok.com/@hubspot/video/7125445805401443627\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"Lee Cooper's life is out there interactive ad campaign\",className:\"framer-image\",height:\"359\",src:\"https://framerusercontent.com/images/N8APAeirVOJ6LVd99Y5oNLED6eY.png\",srcSet:\"https://framerusercontent.com/images/N8APAeirVOJ6LVd99Y5oNLED6eY.png?scale-down-to=512 512w,https://framerusercontent.com/images/N8APAeirVOJ6LVd99Y5oNLED6eY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/N8APAeirVOJ6LVd99Y5oNLED6eY.png 1275w\",style:{aspectRatio:\"1275 / 718\"},width:\"637\"})})}),/*#__PURE__*/e(\"h3\",{children:\"4. Lee Cooper - Life is Out There\"}),/*#__PURE__*/e(\"p\",{children:\"Lee Cooper\u2019s Life is Out There campaign Invited users to engage with an interactive mobile experience. The company collaborated with mCanvas on the campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"Once a user landed on the ad and tapped, it expanded to fullscreen.\"}),/*#__PURE__*/e(\"p\",{children:\"Motion sensor technology made the ad interactive. Users encountered a crossroads when the ad detected motion.\"}),/*#__PURE__*/e(\"p\",{children:\"The crossroads offered four options. Users could step to the left, right, forward, or backward.\"}),/*#__PURE__*/e(\"p\",{children:\"Each option brought them to a different location - beach, lake, woods, or mountains.\"}),/*#__PURE__*/e(\"p\",{children:\"Users then saw a panoramic view of the chosen location. They could interact more by swiping to explore.\"}),/*#__PURE__*/e(\"p\",{children:\"A CTA on this page sent viewers to a product landing page.\"}),/*#__PURE__*/t(\"p\",{children:[\"According to \",/*#__PURE__*/e(r,{href:\"https://www.mcanvas.com/case-studies/2023/lee-cooper-leveraged-motion-sensors-to-garner-18x-ctr-with-an-interactive-campaign-reaching-over-6mn-users\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"mCanvas\"})}),\", the ad generated over six million views and users interacted with the ad for 11 seconds on average.\"]}),/*#__PURE__*/e(\"img\",{alt:\"reebok are you fast enough ad campaign with 4 teenagers relaxing on a combi van\",className:\"framer-image\",height:\"233\",src:\"https://framerusercontent.com/images/qP9jHGD1zyXK8OxPmhzioJgs.png\",srcSet:\"https://framerusercontent.com/images/qP9jHGD1zyXK8OxPmhzioJgs.png?scale-down-to=512 512w,https://framerusercontent.com/images/qP9jHGD1zyXK8OxPmhzioJgs.png 700w\",style:{aspectRatio:\"700 / 467\"},width:\"350\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Reebok - Are You Fast Enough?\"}),/*#__PURE__*/e(\"p\",{children:\"The Reebok \u201CAre You Fast Enough?\u201D campaign encouraged users to interact physically. In Sweden, the company set up an interactive ad campaign outside a store.\"}),/*#__PURE__*/e(\"p\",{children:\"The campaign used a shoe display with a twist. A speed camera worked in combination with the display.\"}),/*#__PURE__*/e(\"p\",{children:\"Reebok invited users to run past the display. And the speed camera clocked their top speed.\"}),/*#__PURE__*/e(\"p\",{children:\"Whoever ran past the billboard the fastest won a free pair of Reebok shoes.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s a unique way to promote your brand and get people involved.\"}),/*#__PURE__*/e(\"img\",{alt:\"reeboks are you fast enough campaign showing exterior of their shop with timer for their running game \",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/4ghaufoKjiqJALl8EXBNZxRRKI.png\",srcSet:\"https://framerusercontent.com/images/4ghaufoKjiqJALl8EXBNZxRRKI.png?scale-down-to=512 512w,https://framerusercontent.com/images/4ghaufoKjiqJALl8EXBNZxRRKI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4ghaufoKjiqJALl8EXBNZxRRKI.png 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"h3\",{children:\"6. BMO Harris Bank - Mobile Ads\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive ads don\u2019t need to be elaborate campaigns with speed cameras and motion sensors. Keeping it simple can work wonders as well.\"}),/*#__PURE__*/t(\"p\",{children:[\"BMO Harris Bank did this with one of its mobile ads. They used a simple interactive \",/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"lead-generation\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"dvUEZzLVn\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"lead-generation form\"})}),\" to capture attention.\"]}),/*#__PURE__*/e(\"p\",{children:\"The form gave users searching for car loans several options. Then, users select what they\u2019re interested in, fill in their details, and get personalized recommendations in return.\"}),/*#__PURE__*/e(\"p\",{children:\"BMO Harris Bank offered valuable information in return for qualified leads.\"}),/*#__PURE__*/e(\"p\",{children:\"You can also do the same with interactive:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"11px\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"product-configurator\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"xSbNrk6Fe\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Product configurators\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"interactive-calculator\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"BM6BX_RVi\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Calculators\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"lead-generation-quiz\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"PRJJzP5ak\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Quizzes\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"survey-maker-software\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"a7wfEQLYp\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Surveys\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{pathVariables:{SGy0nEDq4:\"test-maker\"},unresolvedPathSlugs:{SGy0nEDq4:{collectionId:\"Ab69dtg7k\",collectionItemId:\"xclZfYYnn\"}},webPageId:\"ENz2g7lCm\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Tests\"})})})})]}),/*#__PURE__*/e(\"p\",{children:\"Convert makes it easy to create interactive content to increase leads and boost conversions.\"}),/*#__PURE__*/e(\"p\",{children:\"Because not many businesses can afford to run elaborate interactive ad campaigns.\"}),/*#__PURE__*/e(\"img\",{alt:\"Coors banquet interactive ad campaign\",className:\"framer-image\",height:\"281\",src:\"https://framerusercontent.com/images/FCvAnRgcqA3JuABSYjfb3xJh8A.png\",srcSet:\"https://framerusercontent.com/images/FCvAnRgcqA3JuABSYjfb3xJh8A.png?scale-down-to=512 512w,https://framerusercontent.com/images/FCvAnRgcqA3JuABSYjfb3xJh8A.png 1000w\",style:{aspectRatio:\"1000 / 562\"},width:\"500\"}),/*#__PURE__*/e(\"h3\",{children:\"7. Coors Banquet - Seek the Banquets Contest\"}),/*#__PURE__*/e(\"p\",{children:\"The last example from Coors Banquet is pretty ingenious. I hope whoever came up with this idea got a bonus or a promotion.\"}),/*#__PURE__*/e(\"p\",{children:\"Have you heard of the Netflix show Cobra Kai? It\u2019s a spinoff series of the classic movie The Karate Kid - loved that show growing up.\"}),/*#__PURE__*/e(\"p\",{children:\"Coors Banquet beer (from Molson Coors) is mentioned throughout the show. It\u2019s a favorite go-to beer for some of the characters.\"}),/*#__PURE__*/e(\"p\",{children:\"The company didn\u2019t collaborate with Netflix or pay for any ad placements. This just happened organically.\"}),/*#__PURE__*/e(\"p\",{children:\"But that meant Molson Coors couldn\u2019t legally mention Cobra Kai in advertising.\"}),/*#__PURE__*/e(\"p\",{children:\"The ingenious part comes in now. Because the company alluded to Cobra Kai in advertising without mentioning the show.\"}),/*#__PURE__*/e(\"p\",{children:\"Molson Coors launched the \u201CSeek the Banquets Contest\u201D to coincide with the season four launch of Cobra Kia. The campaign used a similar look to the show, allowing viewers to make the connection.\"}),/*#__PURE__*/e(\"p\",{children:\"Participants had to guess the number of times Coors Banquet would appear in the show - with the winner getting a \u201Cdojo-load of beer.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"The campaign generated over 100 million social media impressions.\"}),/*#__PURE__*/e(\"img\",{alt:\"2 ice cold coors beers in front of a sunset\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/hUR1OHkotusuGi202MZpW0tkfM.png\",srcSet:\"https://framerusercontent.com/images/hUR1OHkotusuGi202MZpW0tkfM.png?scale-down-to=512 512w,https://framerusercontent.com/images/hUR1OHkotusuGi202MZpW0tkfM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/hUR1OHkotusuGi202MZpW0tkfM.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Some of these examples of interactive ads are complex campaigns. Others are more simple, like BMO Harris Bank\u2019s interactive form.\"}),/*#__PURE__*/e(\"p\",{children:\"You may not have a massive budget for elaborate interactive ad campaigns. And you don\u2019t need to.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can create successful interactive ads with content made from \",/*#__PURE__*/e(r,{href:{pathVariables:{PNBrdNIxe:\"best-interactive-content-platforms\"},unresolvedPathSlugs:{PNBrdNIxe:{collectionId:\"kg6sQZwql\",collectionItemId:\"Dmak7oknU\"}},webPageId:\"seAyhwctC\"},motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"affordable interactive content platforms\"})}),\" like these.\"]}),/*#__PURE__*/e(\"p\",{children:\"Interactive content like this helps you spread awareness, educate your audience, increase engagement, generate more leads, and boost conversions.\"}),/*#__PURE__*/e(\"p\",{children:\"Convert lets you run interactive ads on a tighter budget. You don\u2019t need to know code, and you don\u2019t have to pay expensive coders.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/app/sign-up/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Sign up\"})}),\" and start creating interactive content today.\"]})]});export const richText4=/*#__PURE__*/e(o.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Keyword - interactive content\"})});export const richText5=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Everyone is pumping out content online and wrestling for attention. Like ancient Greek combatants, but our Olympia is the digital arena.\"}),/*#__PURE__*/e(\"p\",{children:\"All of your competitors are trying to grab attention. So, you need to find a competitive edge.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive content may just be the advantage you need to stand out in your industry.\"}),/*#__PURE__*/e(\"p\",{children:\"This type of content gets more engagement than static content, giving you the means to wrest attention away from your competition.\"}),/*#__PURE__*/e(\"p\",{children:\"Keep reading for your quick overview of interactive content to see how effective it can be.\"}),/*#__PURE__*/e(\"h2\",{children:\"What is Interactive Content?\"}),/*#__PURE__*/t(\"p\",{children:[\"Interactive content involves your \",/*#__PURE__*/e(\"strong\",{children:\"active participation\"}),\". For instance, you don\u2019t simply read the content of a quiz. You engage with it, answering questions and getting instant feedback.\"]}),/*#__PURE__*/e(\"p\",{children:\"Your participation makes the content interactive instead of static. You\u2019re changing the outcomes with your interaction.\"}),/*#__PURE__*/t(\"p\",{children:[\"Conversely, static content involves \",/*#__PURE__*/e(\"strong\",{children:\"passive participation\"}),\". You\u2019re a passenger in the journey when watching a movie - you can\u2019t change the outcome.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Convert co-founder Bas Hennephof is a huge fan of interactive content because...\"})}),/*#__PURE__*/e(\"p\",{children:'\"It creates engagement, transparency, and trust - solid foundations for doing business. I also love the insights you get with interactive content. Collecting data at scale lets you learn more about your audience and helps you score and qualify leads.\"'}),/*#__PURE__*/t(\"p\",{children:[\"For a closer look, check out \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/blog/what-is-interactive-content/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"What is Interactive Content? (And Why Should You Care?)\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"10 Interactive Content Statistics\"}),/*#__PURE__*/e(\"p\",{children:\"The infographic below outlines 10 interactive content statistics. 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Your content can grab attention, educate potential customers, compel them to buy, and strengthen connections after their purchase.\"}),/*#__PURE__*/t(\"p\",{children:[\"Read \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/blog/interactive-elements-content-marketing\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Interactive Elements for Electric Content Marketing\"})}),\" for more detail on how to use interactive content at each stage of the funnel - with examples.\"]}),/*#__PURE__*/e(\"h2\",{children:\"9 Types of Interactive Content\"}),/*#__PURE__*/e(\"p\",{children:\"Are you wondering what types of interactive content you can use in your marketing efforts? Look no further than these options to attract, engage, educate, and convert more customers.\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/use-cases/interactive-calculator/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Calculators\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/use-cases/product-configurator/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Product configurators\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/use-cases/lead-generation-quiz/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Quizzes\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/use-cases/survey-maker-software/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Surveys\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/use-cases/test-maker/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Assessments\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Interactive infographics\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Interactive maps\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Interactive games\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Interactive webinars\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Want more detail on each type and how they can benefit you? Check out \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/blog/types-of-interactive-content\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"9 Types of Interactive Content (Gain a Cutting Edge)\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"10 Examples of Interactive Marketing\"}),/*#__PURE__*/e(\"p\",{children:\"Using interactive content in marketing isn\u2019t some untested theory. 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Or maybe you could embed a calculator into your article to personalize experiences and generate leads from your blog content.\"}),/*#__PURE__*/t(\"p\",{children:[\"Want more interactive blog ideas, benefits for each one, and tips for executing them successfully? We cover it in more detail with \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/blog/interactive-blog-ideas/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"11 Interactive Blog Ideas (Make Your Content POP in 2024)\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Creating the Best Interactive Content\"}),/*#__PURE__*/e(\"p\",{children:\"How do you expertly wield interactive content like a master artist wielding their paintbrush? Caravaggio may have created masterpiece paintings, while you want to produce interactive content - two very distinct pursuits.\"}),/*#__PURE__*/e(\"p\",{children:\"But make no mistake, there\u2019s an art to crafting the best interactive content. A masterpiece that resonates with your audience and achieves your marketing goals.\"}),/*#__PURE__*/e(\"p\",{children:\"The good news? 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For instance, Convert_ is a powerful no-code builder that simplifies creating:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Product configurators\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Calculators\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Quizzes\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Surveys\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Tests\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Other platforms are fantastic for crafting different types of interactive content. Here are our top 7 picks:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Convert\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Genially\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"ThingLink\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Ceros\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Mapme\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Zembula\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Flourish\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Check out \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/blog/best-interactive-content-platforms/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Top 7 Interactive Content Platforms\"})}),\" for a rundown on each one.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Using Interactive Content Effectively\"}),/*#__PURE__*/e(\"p\",{children:\"As stated earlier, you can use interactive content throughout every stage of the marketing funnel. This might look like:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Quiz\"}),\" - Top of the funnel to spread awareness\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Calculator\"}),\" - Middle of the funnel to help prospects decide\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Product configurator\"}),\" - Bottom of the funnel to persuade them to buy\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Customer survey\"}),\" - Post funnel to get feedback and strengthen connections\"]})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/blog/how-to-use-interactive-content\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"How to Use Interactive Content (A Marketing Adrenaline Shot)\"})}),\" guides you through a hypothetical marketing campaign and covers each stage of the funnel in more detail.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Interactive Visuals for More Sales\"}),/*#__PURE__*/e(\"p\",{children:\"Ditching the boring data displays and switching to interactive visuals can help you double conversions. Yes, you read that right.\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive visuals help you generate more engagement, foster better understanding, and promote faster decision making.\"}),/*#__PURE__*/e(\"p\",{children:\"If you want to:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"See some examples in action\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Find out the best practices\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Discover best ways to present data\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Learn how to improve content with visuals\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Check out \",/*#__PURE__*/e(r,{href:\"https://www.convertcalculator.com/blog/interactive-visuals/\",motionChild:!0,nodeId:\"kg6sQZwql\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Convert More With Interactive Visuals\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"How Convert_ Helps You Create Interactive Content\"}),/*#__PURE__*/e(\"p\",{children:\"Convert_ is a powerful no-code tool that helps you build and customize interactive content. 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They can get instant quotes for services or learn more about your products - for instance, how your offerings can help them.\"}),/*#__PURE__*/e(\"p\",{children:\"Explaining the benefits with a calculator is an engaging way to help customers make informed buying decisions. 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