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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import*as n from\"react\";export const richText=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"How we exponentially grew the pipeline for this performance marketing agency by delivering them +$520k pipeline value in 3 months.\"}),/*#__PURE__*/e(\"p\",{children:\"We define a 'Pipeline Value' as meeting-ready leads interested and has the power to invest in your product or services.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Offer:\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"The agency was well skilled at one thing - running paid ads at a 7 or more ROAS. So we analysed their current clients and the industries they are working closely with.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Before they partnered with us:\"})}),/*#__PURE__*/e(\"p\",{children:\"When we reached out to this client they had all their business coming from pure referrals and word of mouth. They desired to scale the business but didn\u2019t had the time or skill to build a scalable B2B cold outreach system.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"We took them on a partner:\"})}),/*#__PURE__*/e(\"p\",{children:\"We knew their target market consisted of large, relatively harder-to-penetrate highly educated induviduals. A more custom strategy was necessary to get to the desired outcome.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of our famous high volume high deliverability outbound campaigns, we decided a small-scale, laser-targeted, and hyper-personalized approach would yield the best results.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here\u2019s how we did it:\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Database Sourcing:\"})}),/*#__PURE__*/e(\"p\",{children:\"We started out by confirming what our clients\u2019 Ideal Customer Profile (ICP) was, i.e. what the characteristics of the companies and people were that they really wanted to have as customers.\"}),/*#__PURE__*/e(\"p\",{children:\"With this information, we started scraping the web with our internal tools, building lists of companies that would fit their ICP.\"}),/*#__PURE__*/e(\"p\",{children:\"Next, we were able to extract and verify the contact information of all relevant decision makers in key departments that we wanted to target.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Domain & Inbox Setup:\"})}),/*#__PURE__*/e(\"p\",{children:\"Congruent with our plan to send less volume but better targeted, and more personalized emails, we build a smaller sending setup than usual. Due to the chosen approach we gathered more datapoints on each prospect to create more personalized campaigns.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Since we were targeting prospects in large edtech corporates, with stronger spam filters, we needed to have excellent email deliverability. We achieved this by our load balancing method in combination with a low volume approach.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Testing & Optimization Strategy:\"})}),/*#__PURE__*/e(\"p\",{children:'We put our \"small-scale, laser-targeted, and hyper-personalized approach\" to work and started sending several small batches of highly personalized email scripts to decision-makers in key accounts.\\xa0'}),/*#__PURE__*/e(\"p\",{children:\"The results were overwhelmingly positive, so not much optimization had to be done in this instance. Due to the low sending volume, no spintax was used in the outbound campaigns.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Spam Monitoring:\"})}),/*#__PURE__*/e(\"p\",{children:\"We closely monitored deliverability of each inbox on all major ESPs (Email Service Provider\u2019s). Meaning that the moment one of our inboxes was not landing in gmail, hotmail, outlook or other email platforms anymore, we were notified and could take that inbox out of our campaigns, and replace it by backups.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Campaign Results:\"})}),/*#__PURE__*/e(\"p\",{children:\"Before working with us, this performance marketing agency they had no secondary channel for leadflow and sales appointments.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After our partnership we've switched this 180 degrees, and:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Delivered +$520k in pipeline value in 3 months\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Gave them a consistent client acquisition method\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Have proven the business model to work\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why you're reading this?\"})}),/*#__PURE__*/e(\"p\",{children:\"If anything above resonates with your current situation, then this system is exactly what you need. We are helping marketing agencies to build and establish an AI-powered cold outreach system in-house. \"}),/*#__PURE__*/e(\"p\",{children:\"That means we\u2019ll teach your team to scale and manage this system in-house so that you don\u2019t have to be dependent on us. Best part is we work on pure performance.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So if you want this system done and established in your agency in under 3 months book a discovery call with me and we\u2019ll go through your current scenario.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This call will be purely to discuss about your agency and if we can help you or not, that means there will be no pitching numbers on this call.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So book a call with me and I\u2019ll be waiting to see you on the other side :)\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Book a call here: \",/*#__PURE__*/e(o,{href:\"https://cal.com/whalenavigator/15min\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://cal.com/whalenavigator/15min\"})})]})]});export const richText1=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is a landing page?\"}),/*#__PURE__*/e(\"p\",{children:\"Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page. Landing pages are standalone websites used to generate leads or sales\u2014in other words they help you increase your revenue. Unlike typical web pages, landing pages only have one call to action, or CTA, and they are usually tied to a specific marketing or advertising campaign. The hyper-focused nature of landing pages means they come with a pretty standard set of best practices.\"}),/*#__PURE__*/e(\"h2\",{children:\"Landing pages vs. front pages\"}),/*#__PURE__*/e(\"p\",{children:\"A typical front page or website in general includes a full navigation bar with tons of links throughout the page linking to other pages or pieces of content. A good landing page should only have one link, or multiple links that all point to the same thing. Having one CTA on your landing page increases conversions because there\u2019s less distraction\u2014fewer equally appealing options to prompt your users into leaving your landing page.\"}),/*#__PURE__*/e(\"p\",{children:\"Your brand\u2019s front page has totally different goals. It should show off your brand\u2019s personality, let people explore different features, find blogs and support articles, or even apply for a job. But they won\u2019t necessarily purchase your product from the front page. And that\u2019s why we need landing pages.\"}),/*#__PURE__*/e(\"p\",{children:\"Since landing pages are tied to specific campaigns, you don\u2019t need to worry about users lacking information about your product. They arrived at your landing page because they were interested in an ad or post on Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. With super detailed campaigns pointing to easy-to-use landing pages, you\u2019re getting high-quality leads that are actually interested in using your product.\"}),/*#__PURE__*/e(\"h2\",{children:\"Best practices for creating a landing page\"}),/*#__PURE__*/e(\"p\",{children:\"What makes an easy-to-use landing page? Overall it\u2019s clear, concise, and doesn\u2019t give users any options except for the main CTA.In terms of copy, your landing page should have one clear message. The header of your page should promote the desired action you want visitors to take. And additionally it should explain the benefits of performing this action.\"}),/*#__PURE__*/e(\"p\",{children:\"The visual design of your page should be very simple. Unlike your front page, this is not the place to go crazy with brand personality\u2014so no wild animations or complex design elements. You wouldn\u2019t want to distract visitors from performing the main action of your page.\"}),/*#__PURE__*/e(\"p\",{children:\"Landing page CTA\u2019s are typically buttons, sometimes accompanied by an input field if you need to collect user information. To ensure your buttons are clicked, make sure they stand out visually. This can be done with contrasting the button color with your page background and clear copy on the button itself. For example, if you are asking visitors to book a demo, write\u201CBook a demo\u201D clearly on the CTA button.\"})]});export const richText2=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"h1\",{children:\"Comming Soon\u2026\"})});export const richText3=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"blockquote\",{children:[/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:'\"We have closed over 10 deals that are in thousands of dollars that resulted huge lift to our business\"'})})}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Charlie Erick - Co Founder\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"How we exponentially grew the client base for \",/*#__PURE__*/e(\"strong\",{children:\"Word On The Block\"}),\", an influencer marketing agency based in New York, US.\"]}),/*#__PURE__*/e(\"p\",{children:\"We define a 'Qualified Sales Meeting' as a prospect who has shown up on a call and matches the criteria the client has set for a qualified meeting. (Ex: A meeting with a CMO of a D2C brand based in the US with +50 employees)\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"About Our Client:\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Word On The Block\"}),\" is an influencer marketing and management platform that helps any D2C brands scale their influencer marketing efforts. \"]}),/*#__PURE__*/e(\"p\",{children:\"They offer complete hands-off experience in finding niche-specific influencers, briefing them about the campaign, executing the campaigns and finally handing over the performance data to the brand on autopilot. \"}),/*#__PURE__*/e(\"p\",{children:\"They also help brands work with huge influencers like MKBHD, Andrew Huberman, Donut, and more.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Before they partnered with us:\"})}),/*#__PURE__*/e(\"p\",{children:\"When we reached out to this client they had all their business coming from pure referrals. They desired to build an outbound strategy but didn\u2019t have the time or skill to build it. They tried cold emails and LinkedIn in-house but didn't find success in doing it. They also hired a couple of other lead gen agencies & SDRs but they couldn\u2019t match their expectations.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"We took them on a partner:\"})}),/*#__PURE__*/e(\"p\",{children:\"We knew their target market consisted of large, relatively harder-to-reach busy individuals because the client just wanted to work with D2C brands with +50 employees and brands who have already done influencer marketing, so a more custom strategy was necessary to get to the desired outcome.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of the popular high-volume \u2018spray & pray\u2019 campaigns, we decided to go small-scale, hyper-targeted, and hyper-relevant approach which would yield the best results.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here's how we did it:\"})}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Database Sourcing:\"})}),/*#__PURE__*/t(\"p\",{children:[\"We started out by confirming what our clients\u2019 \",/*#__PURE__*/e(\"strong\",{children:\"Ideal Customer Profile (ICP)\"}),\" was, i.e. what the characteristics of the companies and people were that they really wanted to have as customers.\"]}),/*#__PURE__*/e(\"p\",{children:\"With this information, we started scraping the web with our internal tools, building lists of companies that would fit their ICP.\"}),/*#__PURE__*/e(\"p\",{children:\"Next, we were able to extract and verify the contact information of all relevant decision makers with a waterfall enrichment strategy where every single contact when through +20 data providers to get the most accurate data as possible.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sending Infrastructure Setup:\"})}),/*#__PURE__*/e(\"p\",{children:\"With our plan to send less volume but better targeted, and more relevant emails, we built a smaller sending setup than usual. Due to the chosen approach, we gathered more data points on each prospect to create more personalized campaigns based on relevance.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Since we were targeting prospects in large D2C companies, with stronger spam filters, we needed to have excellent email deliverability. We achieved this by our load balancing method in combination with a low volume approach. We also diversified our mailbox providers and auto matched them with the recipients mailbox.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Testing & Optimization Strategy:\"})}),/*#__PURE__*/e(\"p\",{children:'We put our \"small-scale, laser-targeted, and hyper-personalized approach\" to work and started sending several small batches of highly relevant email scripts to decision-makers in the ICP.\\xa0'}),/*#__PURE__*/e(\"p\",{children:\"The results were overwhelmingly positive, so not much optimization had to be done in this instance. Due to the low sending volume, our email sending systems were healthy and good.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Spam Monitoring:\"})}),/*#__PURE__*/e(\"p\",{children:\"We closely monitored deliverability of each inbox on all major ESPs (Email Service Provider\u2019s). Meaning that the moment one of our inboxes was not landing in gmail, hotmail, outlook or other email platforms anymore, we were notified and could take that inbox out of our campaigns, and replace it by backups.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Campaign Results:\"})}),/*#__PURE__*/e(\"p\",{children:\"Before working with us, this influencer marketing agency had no secondary channel for leadflow and sales appointments.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After our partnership we've switched this 180 degrees, and:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Delivered +25 qualified sales meetings in 3 months.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"25 meetings resulted in +10 closed deals in 3 months.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"We had more than 7% reply rates on all our campaigns.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Gave them a consistent & scaleable client acquisition method.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Delivered meetings with companies who have already done influencer marketing & looking to scale.\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"})]});export const richText4=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is a portfolio?\"}),/*#__PURE__*/e(\"p\",{children:\"A portfolio is any method used to showcase your best work. No matter the industry, fashion, architecture, or design, there are tons of ways to display your work in order to get a new job or expand your audience or customers.\"}),/*#__PURE__*/e(\"h2\",{children:\"Types of design portfolios\"}),/*#__PURE__*/e(\"p\",{children:\"Depending on the type of design work that you do, there are different portfolio formats that will be best suited for your needs. A design portfolio can be digital in the form of a website, slideshow, or PDF but it can also be analog in the form of a print book or poster.\"}),/*#__PURE__*/e(\"h3\",{children:\"Graphic design portfolio\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to graphic design, designing a PDF as your portfolio is becoming more and more popular to highlight your work and PDF design skills. Using tools like InDesign and Photoshop you can create multi-page PDFs that can be fine-tuned and formatted any way you like. With new software, like Framer, it's becoming even easier to create a PDF online and share it in no time.\\xa0The result of your PDF portfolio will be a brochure or one-pager piece that shows off examples of your best work along with the descriptions of each project and more related information.\"}),/*#__PURE__*/e(\"h3\",{children:\"UX design portfolio\"}),/*#__PURE__*/e(\"p\",{children:\"For UX designers, online portfolios are probably the most popular type today. This can be in the form of a simple one-page website with your contact information or a more thorough online gallery site. If your main discipline is web design, a portfolio website is the choice for you. It serves as an example itself of your web design skills, as well as highlighting your best work where it\u2019s meant to be seen.Portfolio websites come with many benefits, especially as most of our work is done online. First, they can show off design properties like animation and interactivity.\"}),/*#__PURE__*/e(\"p\",{children:\"As an important part of UX design, it\u2019s important to show these aspects so viewers get the full experience of your designs. Next, website portfolios are super easy to share. You can include the link in your social media bios as well as send the link to anyone at any time. Your work will become more readily available this way. Finally, online portfolios are a great way to show off your personality. As the more new-age mention of displaying your work, you are less constrained by the rules of the classic print portfolio.\"}),/*#__PURE__*/e(\"p\",{children:\"When going the online portfolio route there are some drawbacks. First, website portfolios often require knowledge of code to create. This can be a blocker for many UX designers. However, there are increasingly more tools like Framer that allow you to create a design portfolio without code. Next, you have to keep in mind the constraints of the web. Things like breakpoints, different browsers, and rendering issues that you wouldn\u2019t have to think about in print portfolios. Finally, website portfolios can be more time-consuming to create depending on how many site pages you need.\"})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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