{
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  "sources": ["ssg:https://framerusercontent.com/modules/fSlWRNRh2kFqsQlA1FOJ/vmg8m5txkJLmDqfqfgiv/X6ZG8xfF_-2.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as r,Link as i}from\"framer\";import{motion as a}from\"framer-motion\";import*as n from\"react\";import{Youtube as o}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js\";export const richText=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Reach\"}),\"\u2014How many customers will this project impact?\",/*#__PURE__*/e(\"br\",{}),\"Scored: Number of people/events per time period.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Impact\"}),\"\u2014How much will this project increase conversion rate?\",/*#__PURE__*/e(\"br\",{}),\"Scored: 0.25\u2014Minimal; 0.5\u2014Low; 1\u2014Medium; 2\u2014High; 3\u2014 Massive.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Confidence\"}),\"\u2014How much support do you have for your estimates?\",/*#__PURE__*/e(\"br\",{}),\"Scored: 20%\u2014Moonshot; 50%\u2014Low; 80%\u2014Medium; 100%\u2014High.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Effort\"}),\"\u2014How much team time will the feature require?\",/*#__PURE__*/e(\"br\",{}),\"Scored: Number of \u201Cperson-months\u201D.\"]})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Total Score = Reach x Impact x Confidence / Effort.\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText1=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Weighted Shortest Job First used to sequence jobs (eg., Features, Capabilities, and Epics) to produce maximum economic benefit.\"}),/*#__PURE__*/e(\"p\",{children:\"WSJF = Cost of Delay / Job Size\"}),/*#__PURE__*/e(\"p\",{children:\"Cost of Delay = User-business value + Time criticality + Risk reduction-opportunity enablement value\"}),/*#__PURE__*/e(\"p\",{children:\"Scale each parameter with Fibonacci row (1, 2, 3, 5, 8, 13, 21).\"})]});export const richText2=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Evaluate each task with 1\u201410 scale for prioritizing initiatives.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Impact:\"}),\" Moves a user across the AARRR funnel.\",/*#__PURE__*/e(\"br\",{}),\"Scored: 1\u2014minimal impact; 10\u2014massive impact.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Confidence:\"}),\" Conviction warranting the feature build out.\",/*#__PURE__*/e(\"br\",{}),\"Scored: 1\u2014not sure it works; 10\u2014must work out.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ease:\"}),\" Work required for the feature delivery.\",/*#__PURE__*/e(\"br\",{}),\"Scored: 1\u201426 weeks+; 10\u2014< 1 week.\"]})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Total Score = (Impact + Confidence + Ease) / 3\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText3=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"Drawbacks and Cures\"}),/*#__PURE__*/e(\"p\",{children:\"In 100% of cases, ICE is criticized for its subjectiveness\u2014the priorities can be easily manipulated by such scoring, and different people will score criteria differently.\"}),/*#__PURE__*/e(\"p\",{children:\"First, any framework can be manipulated if needed. There is nothing special about ICE. The question is, why even starting the prioritization if you still want to make the world revolve around your humble opinion?\"}),/*#__PURE__*/t(\"p\",{children:[\"Second, the story about different people estimating all the tickets differently can be turned into a powerful weapon if you let them all evaluate the initiatives how they think is appropriate.\",/*#__PURE__*/e(\"br\",{}),\"According to multiple studies, the average guess of a group of people is astonishingly accurate. So just aggregate their scores and calculate the average.\",/*#__PURE__*/e(\"br\",{}),\"This may sound difficult, but it is super simple with automation tools. Ducalis, for example, will do everything for you. You don't even need to video chat with your teammates. Open the browser tab, put the scores, pet the cat while your colleagues do the same. After all the scores are assigned, open the Top Priorities\u2014your astonishingly accurate ticket ranking is ready.\"]}),/*#__PURE__*/t(\"p\",{children:[\"What we do consider as a drawback are the numbers you actually use for estimation. The range from 1 to 10 is too precise. How on Earth can you decide if the initiative will impact the objective by 6 or by 7?\",/*#__PURE__*/e(\"br\",{}),\"Such estimation will take you too much time on redundant doubts, and the ticket rankings will never become solid and systematic.\",/*#__PURE__*/e(\"br\",{}),\"For this, we've changed 1-10 range for the Fibonacci sequence. It is much easier to decide if it's a 5 or 8 impact.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://ducalis.io/fw/features_ice\",nodeId:\"X6ZG8xfF_\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2192Try ICE template for feature prioritization\"})})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://ducalis.io/fw/marketing_ice\",nodeId:\"X6ZG8xfF_\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2192Try ICE template for marketing prioritization\"})})})}),/*#__PURE__*/t(\"p\",{children:[\"Another point is both a pro and a con. ICE score framework is super simple. It allows you to start prioritization immediately. The estimation itself will be fast, and you will have the list of quick wins in no time.\",/*#__PURE__*/e(\"br\",{}),\"ICE is perfect when you need rapid growth at the start. But in the long run, it is oversimplified and may make things worse for complex products.\"]}),/*#__PURE__*/e(\"p\",{children:\"Don't hesitate to start with ICE. Just customize it over time by adding your unique criteria to consider multiple key factors.\"})]});export const richText4=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"How we prioritize Ducalis features inside Ducalis.\"}),/*#__PURE__*/t(\"p\",{children:[\"Values (Impact drivers):\",/*#__PURE__*/e(\"strong\",{children:\"\u200D\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"strong\",{children:\"Activation: \"}),\"Improves conversion rate for new users to understand the product.\",/*#__PURE__*/e(\"strong\",{children:\"\u200D\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Delight\"}),\": How will the product delight customers? How many users want it? Make it more convenient. \",/*#__PURE__*/e(\"strong\",{children:\"\u200D\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Retention: \"}),\"How significant are the reasons to return to the product?\",/*#__PURE__*/e(\"strong\",{children:\"\u200D\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Acquisition\"}),\":\\xa0Helps us get new visitors per month. Virality, SEO, Word of Mouth \",/*#__PURE__*/e(\"strong\",{children:\"\u200D\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Reach\"}),\": How many users (not companies) will use that feature:\",/*#__PURE__*/e(\"strong\",{children:\"\u200D\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Upgrades\"}),\": Will provide more new ARR \\xa0(new trials, plan upgrades, or expansion sales).\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Efforts (cost of development):\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Front Time\"}),\":\\xa0Time for front-end development\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Back Time\"}),\":\\xa0Time for back-end development\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"UX\"}),\": Difficulty of describing and designing UX/UI \"]})})]})]});export const richText5=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Flag criteria describe which part of the user's PLG journey they impact:\",/*#__PURE__*/e(\"strong\",{children:\"\u200D\"}),\"\u200D\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1st Session\"}),\" \u2014 Increases the chances of understanding the product's core value during the first session.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1st Retention\"}),\" \u2014 Encourages returning to the product for the first time.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Trial to Paid\"}),\" \u2014 How close does it bring to the first payment?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Expansion\"}),\" \u2014 Most new users sit alone in their accounts. How many users can this invite?\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"The audience criterion demonstrates how the hypothesis affects user segments:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Reach\"}),\" \u2014 How many new users will be affected by this within a week?\"]})})}),/*#__PURE__*/e(\"p\",{children:\"Confidence criteria evaluate the problem validation level and potential solutions' reliability:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Problem validation\"}),\" \u2014 Validity/prevalence of the problem for new users?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Solution confidence\"}),\" \u2014 Confidence that the proposed solution will solve the problem?\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Resource criteria help to estimate the resources needed for testing the hypothesis:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Front Time\"}),\" \u2014 Time Estimations for Front-End Development.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Back Time\"}),\" \u2014 Time estimates for back-end development.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Design Time\"}),\" \u2014 Time estimates for designing the hypothesis.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Budget\"}),\" \u2014 Should we spend money on hypothesis testing?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Content\"}),\" \u2014 How long does it take to write content for the hypothesis.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"How To Use the workflow template:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Copy the current template\"}),\" to your Ducalis.io account.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Check the hypothesis backlog. \",/*#__PURE__*/e(\"strong\",{children:\"Sync your existing growth ideas\"}),\" from your task tracker (Jira, Asana, Linear, ClickUp, Trello, Github, or YouTrack).\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Edit evaluation criteria\"}),\". Remove those you don't need, and edit the description to match your business. Try to assign more than one person per criterion to reduce bias.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Invite your teammates for team prioritization\"}),\". Assign specific criteria to specific roles that can precisely estimate them. For example, Front Time for front-end developers, Problem for analytics, Design time for designers, etc.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"(Optional) Turn on \",/*#__PURE__*/e(\"strong\",{children:\"the evaluation poker\"}),\" to reduce estimation bias. This way, each teammate can evaluate ideas without seeing each other's votes.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Run the prioritization session\"}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Check \",/*#__PURE__*/e(\"strong\",{children:\"Team Alignment\"}),\" to see if there are any different estimations. For example, whether it's a really valuable problem or not, or if it's a really large project, etc.?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pick the most promising ideas\"}),\" to start working on.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Use a public voting board to \",/*#__PURE__*/e(\"strong\",{children:\"publish your experiment flow\"}),\" for all teammates.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Repeat the process\"}),\" in 4 sprints as you have a new hypothesis, new data, and solutions to the existing process. To change the estimation cycle, edit the Score Expiration section.\"]})})]})]});export const richText6=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"We have so many attractive and fascinating growth hypnosis, and only ruthless prioritization can determine the \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"MOST IMPACTFUL\"})}),\" on \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"YOUR METRICS\"})}),\" for \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"YOUR PRODUCT\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"In this article, we cover how to build a growth team\u2019s ritual for:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(111, 111, 111)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"collecting hypotheses,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"designing the best prioritization framework for your product metrics,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"running a team evaluation from the business, confidence, and technical sides,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"and deciding which bet will work best precisely for your product.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This prioritization framework is a game-changer for B2B software companies looking to speed up their Product-Led Growth.\"}),/*#__PURE__*/e(\"p\",{children:\"And the best part? This approach saves up to 90% of the time spent discussing what to try next, resulting in faster PLG motion and greater output.\"}),/*#__PURE__*/e(\"p\",{children:\"\u2014\u2014\u2014\u2014\u2014\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is Product Led Growth (PLG)?\"}),/*#__PURE__*/e(\"img\",{alt:\"What is Product-Led Growth\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,d0dmsMGDjnxlkaad9k9y8dilOM4.png\",\"data-framer-height\":\"642\",\"data-framer-width\":\"1024\",height:\"321\",src:\"https://framerusercontent.com/images/d0dmsMGDjnxlkaad9k9y8dilOM4.png\",srcSet:\"https://framerusercontent.com/images/d0dmsMGDjnxlkaad9k9y8dilOM4.png?scale-down-to=512 512w,https://framerusercontent.com/images/d0dmsMGDjnxlkaad9k9y8dilOM4.png 1024w\",style:{aspectRatio:\"1024 / 642\"},width:\"512\"}),/*#__PURE__*/e(\"p\",{children:\"Product-Led Growth (PLG) is a business model focusing on the product experience as the primary driver of customer acquisition and retention. PLG companies are always open 24/7, and growth isn\u2019t constrained by how quickly a company can hire sales reps. This approach is efficient for businesses with a self-service customer experience, such as software-as-a-service (SaaS) companies.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the main advantages of implementing a PLG strategy is that it can significantly reduce customer acquisition costs by increasing the capacity and level of automation of new user onboarding.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Is So Much Buzz About PLG?\"}),/*#__PURE__*/e(\"p\",{children:\"The traditional marketing and sales approach relies on outbound efforts to generate and nurture leads through a sales funnel. However, PLG flips this model on its head by focusing on the product experience as the primary driver of customer acquisition and retention.\"}),/*#__PURE__*/e(\"p\",{children:\"The PLG strategy significantly reduces customer acquisition costs. By providing a delightful product experience, users are more likely to share their positive experiences with others, resulting in organic growth.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDCA1 The product itself becomes the leading marketing and sales channel.\"}),/*#__PURE__*/t(\"p\",{children:[\"Overall, PLG (product-led growth) has succeeded in driving growth and increasing revenue for many B2B companies, such as \",/*#__PURE__*/e(i,{href:\"https://slack.com/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Slack\"})}),\", \",/*#__PURE__*/e(i,{href:\"https://www.hubspot.com/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Hubspot\"})}),\", \",/*#__PURE__*/e(i,{href:\"https://calendly.com/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Calendly\"})}),\", \",/*#__PURE__*/e(i,{href:\"https://www.airtable.com/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Airtable\"})}),\", and \",/*#__PURE__*/e(i,{href:\"https://www.notion.so/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Notion\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"I highly recommend subscribing to \",/*#__PURE__*/e(i,{href:\"https://www.linkedin.com/in/kyle-poyar/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Kyle Poyar\"})}),\"\u2019s Substack \u201C\",/*#__PURE__*/e(i,{href:\"https://kylepoyar.substack.com/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Growth Unleashed\"})}),\".\u201D This is one of the best PLG resources nowadays.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Designing PLG Prioritization Framework: Main Areas\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KmjpzFAbM5S2US3NJhnVjcACdRE.png\",\"data-framer-height\":\"642\",\"data-framer-width\":\"1024\",height:\"321\",src:\"https://framerusercontent.com/images/KmjpzFAbM5S2US3NJhnVjcACdRE.png\",srcSet:\"https://framerusercontent.com/images/KmjpzFAbM5S2US3NJhnVjcACdRE.png?scale-down-to=512 512w,https://framerusercontent.com/images/KmjpzFAbM5S2US3NJhnVjcACdRE.png 1024w\",style:{aspectRatio:\"1024 / 642\"},width:\"512\"}),/*#__PURE__*/e(\"p\",{children:\"To select the most impactful hypothesis, it\u2019s always a good idea to visualize the customer journey and understand where our users may take the wrong turn.\"}),/*#__PURE__*/e(\"p\",{children:\"I prefer to name four milestones for nurturing interest in your solution: Problem \u2192 Sign Up \u2192 Aha-moment \u2192 Trial to Paid.\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(111, 111, 111)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Problem\"}),/*#__PURE__*/e(\"br\",{}),\"It all starts with something itching in your potential customer\u2019s business. They may be Googling some solutions, attending events, and reading blogs on topics around your product field. To catch their attention, you should have good content: landing pages, SEO-optimized articles, templates, Jobs-to-be-done examples, educational content, and convincing case studies. As a result, your product will be shortlisted across competitors.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Sign Up\"}),/*#__PURE__*/e(\"br\",{}),\"Your product has less than 15 minutes to grab the user\u2019s attention, personalize the onboarding experience, and convince them that your solution fits their problem best. During the first moments with your product, communication should shorten learning how to use it to achieve the expected outcome\u2014the \u201CAHA moment.\u201D\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"AHA-moment\"}),/*#__PURE__*/e(\"br\",{}),\"The first session is the hardest. But when a user has the motivation to return to your product, you should keep the momentum. Providing more value each session and explaining the benefits of the network effect should lead to expansion.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Trial to Paid\"}),/*#__PURE__*/e(\"br\",{}),\"The user is satisfied with the solution. Is there a precise value? Does the price fit the outcome? Are they on a budget? Are there any security concerns? There are many things to consider for the purchase decision.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"This provides a simplified yet descriptive overview of the main hypothesis buckets you should choose from for impactful product-led growth.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Is Aha-Moment?\"}),/*#__PURE__*/e(\"p\",{children:\"The Aha moment is when someone suddenly realizes how useful a product is and why they need it. This moment is crucial because it excites people and wants to keep using the product. Ideally, the Aha moment should happen the first time someone tries a product, usually when they sign up.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Is Product Adoption?\"}),/*#__PURE__*/e(\"p\",{children:\"Product adoption refers to people beginning to use your product to achieve their goals after learning about it. The purpose of adoption is to turn visitors into users. The better your adoption rate, the faster and easier users will achieve the Aha moment with your product.\"}),/*#__PURE__*/e(\"h2\",{children:\"Designing PLG Prioritization Framework: Criteria\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,muktt793Pj9gujUceNdBjLEGKHM.png\",\"data-framer-height\":\"642\",\"data-framer-width\":\"1024\",height:\"321\",src:\"https://framerusercontent.com/images/muktt793Pj9gujUceNdBjLEGKHM.png\",srcSet:\"https://framerusercontent.com/images/muktt793Pj9gujUceNdBjLEGKHM.png?scale-down-to=512 512w,https://framerusercontent.com/images/muktt793Pj9gujUceNdBjLEGKHM.png 1024w\",style:{aspectRatio:\"1024 / 642\"},width:\"512\"}),/*#__PURE__*/e(\"p\",{children:\"The most effective customized prioritization framework should align with your goals and the available resources to achieve them.\"}),/*#__PURE__*/e(\"p\",{children:\"Three pillar ideas behind PLG help us achieve our goals.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(111, 111, 111)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Drive adoption and retention\"}),/*#__PURE__*/e(\"br\",{}),\"Assist users in realizing the product\u2019s value during their first session without needing external assistance. Otherwise, users may abandon the product and not return it.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Self-service payment\"}),/*#__PURE__*/e(\"br\",{}),\"Your product should give users apparent value and a positive return on investment. This will encourage them to subscribe and use your self-service payment billing system.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Land and expand\"}),/*#__PURE__*/e(\"br\",{}),\"Once new users sign up and understand your product\u2019s value, they should begin to see its value for their team and be motivated to invite more users.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"This leads us to four flag criteria that describe which part of the user\u2019s PLG journey they impact:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(111, 111, 111)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1st Session\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1st Retention\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Trial to Paid\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Expansion\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Validation And Confidence\"}),/*#__PURE__*/e(\"p\",{children:\"Working with hypotheses should encourage us to be critical of every idea in the backlog. This requires aligning the hypothesis validation level with the level of confidence in the proposed solution.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(111, 111, 111)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Problem validation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Solution confidence\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Audience Leverage\"}),/*#__PURE__*/e(\"p\",{children:\"Not all hypotheses have an impact on all users. If your product has multiple user roles, some may have restricted permissions, affecting product adoption. Additionally, if there are numerous product use cases, not all features may be noticed by users. The audience estimation criterion helps to determine how the hypothesis affects different user segments.\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(111, 111, 111)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reach\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Resources\"}),/*#__PURE__*/e(\"p\",{children:\"Those criteria help to estimate the resources needed for testing the hypothesis. Estimate direct money spending and the team\u2019s effort on the hypothesis implementation.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(111, 111, 111)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Front-End Time\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Back-End Time\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Design Time\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Budget\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Team Prioritization + PLG = Faster Testing\"}),/*#__PURE__*/e(\"p\",{children:\"The simple yet powerful workflow saves Ducalis users about 90% on calls and discussions for estimations. This ensures that your backlog is up-to-date and that you can rely on your estimates.\"}),/*#__PURE__*/e(\"p\",{children:\"The greater the uncertainty in your estimates, the more helpful problem perspectives can be in choosing the next item for your growth hypothesis testing.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(111, 111, 111)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Diverse opinions\"}),/*#__PURE__*/e(\"br\",{}),\"Assign teammates to each criterion.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Create a prioritization routine\"}),/*#__PURE__*/e(\"br\",{}),\"Establish a weekly or bi-weekly cycle for discussing your hypotheses during Sprint Planning.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Reduce bias\"}),/*#__PURE__*/e(\"br\",{}),\"Enable an evaluation poker mode until the reveal moment. During this period, each teammate will not be able to see the estimations of others.\"]})})]}),/*#__PURE__*/t(\"p\",{children:[\"Use Ducalis\u2019 team collaborative prioritization by \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/team-prioritization/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"inviting your teammates\"})}),\" for the evaluation.\"]}),/*#__PURE__*/e(\"h2\",{children:\"5 Tips On How To Apply Growth Hypothesis Framework For Your Team\"}),/*#__PURE__*/e(\"p\",{children:\"Remember the rule \u2014The best prioritization framework reflects your company goals and team structure.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Sync With Your Current Task Tracker\u2019s Backlog\"}),/*#__PURE__*/e(\"p\",{children:\"Do you have an existing growth hypothesis backlog? Merge it with the list from that template.\"}),/*#__PURE__*/t(\"p\",{children:[\"Connect \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/jira-cloud-issues-import/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Jira Cloud\"})}),\", \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/jira-server-6-4-issues-import/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Jira Server\"})}),\", \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/two-way-sync-with-asana/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Asana\"})}),\", \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/2-way-sync-with-trello-sort-trello-cards-by-order-of-priority-ranking-in-the-ducalis-custom-field/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Trello\"})}),\", \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/integrating-and-importing-issues-from-linear/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Linear\"})}),\", \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/two-way-sync-with-clickup/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Clickup\"})}),\", \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/integrating-and-importing-issues-from-github/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Github\"})}),\", and \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/2-way-sync-with-youtrack/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Youtrack\"})}),\" to pull and push existing ideas for prioritization at Ducalis. It just takes 2 minutes.\"]}),/*#__PURE__*/e(a.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(o,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/HMpqTnb9DrY\"})})}),/*#__PURE__*/e(\"h3\",{children:\"2. Add, Remove, And Edit Criteria Or Descriptions\"}),/*#__PURE__*/e(\"p\",{children:\"The most effective prioritization framework aligns with your goals, metrics, strategy, and team structure.\"}),/*#__PURE__*/t(\"p\",{children:[\"Remove unnecessary elements and add anything missing, including time frames, budgets, and names. Be as specific as possible while \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/criteria/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"editing criteria\"})}),\".\"]}),/*#__PURE__*/e(a.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(o,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/oJdaV1WsLJ8\"})})}),/*#__PURE__*/e(\"h3\",{children:\"3. Balance Criteria Weights\"}),/*#__PURE__*/e(\"p\",{children:\"After the first prioritization session, some hypnoses will go higher in the Backlog section. The current framework\u2019s criteria are balanced so that the backlog item with a more significant influence on the beginning of your PLG funnel will get a higher ranking.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jXDabyEetBjz59MjSiE1WLfk.png\",\"data-framer-height\":\"642\",\"data-framer-width\":\"1024\",height:\"321\",src:\"https://framerusercontent.com/images/jXDabyEetBjz59MjSiE1WLfk.png\",srcSet:\"https://framerusercontent.com/images/jXDabyEetBjz59MjSiE1WLfk.png?scale-down-to=512 512w,https://framerusercontent.com/images/jXDabyEetBjz59MjSiE1WLfk.png 1024w\",style:{aspectRatio:\"1024 / 642\"},width:\"512\"}),/*#__PURE__*/t(\"p\",{children:[\"By \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/criteria/#creating-a-criterion\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"editing the Weight property for criteria\"})}),\", you can manage what to focus on more.\"]}),/*#__PURE__*/e(\"p\",{children:\"For example, if you want to shift your effort towards retention, you can decrease the first session\u2019s weight and increase the first retention\u2019s weight (importance).\"}),/*#__PURE__*/e(\"p\",{children:\"If you want to treat all areas equally, you\u2019re right \u2014 use the same weight for each criterion.\"}),/*#__PURE__*/e(a.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(o,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/LgePVNB5Tao\"})})}),/*#__PURE__*/e(\"h3\",{children:\"4. Keep Priorities Up To Date\"}),/*#__PURE__*/e(\"p\",{children:\"Some hypotheses may remain in your backlog for extended periods, posing a risk of skewed priorities that may deteriorate over time as your product evolves.\"}),/*#__PURE__*/t(\"p\",{children:[\"Enable the \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/prioritization-habit-sprints-and-score-expirations/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Score Expiration\"})}),\" feature to reset your evaluations periodically (6-9 sprints are recommended).\"]}),/*#__PURE__*/e(a.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(o,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/hD0xd3PMYZE\"})})}),/*#__PURE__*/e(\"h3\",{children:\"5. Capture Growth Ideas Across The Entire Company\"}),/*#__PURE__*/t(\"p\",{children:[\"Create a \",/*#__PURE__*/e(i,{href:\"https://help.ducalis.io/knowledge-base/voting-board/\",nodeId:\"X6ZG8xfF_\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"voting board\"})}),\" to capture your teammates\u2019 ideas and add them instantly to the evaluation. 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Connect your task tracker and import bugs, or create them in Ducalis. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customize this framework under your need \u2013 it can vary depending on your project.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Assign a weight to each criterion to indicate its relative importance. In the framework we did it for you, but you can change it. For example, you might assign a higher weight to criteria like \u201CSeverity\u201D and \u201CFrequency\u201D compared to less criteria.\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Evaluate each bug to understand its relevance, frequency, severity and development time with this framework. The following are general tips for prioritizing bugs:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bugs that occur frequently or affect a large number of users should be given higher priority.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bugs that affect core functionality or negatively affect users should be given the highest priority.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bugs that can be easily reproduced and consistently observed are generally easier to diagnose and fix.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If users have provided feedback or complaints about specific bugs, these should be given serious consideration. User feedback can highlight issues that may not be immediately obvious to the development team.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Consider the resources required to fix each bug, including development time.\"})})]})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Get the Calculated Total Score of each bug. The bugs with higher total scores are considered higher priority.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Review the prioritized list of bugs and make any necessary adjustments based on your team\u2019s expertise and context. Some bugs might need to be reevaluated if new information emerges. Some bugs can be removed from you backlog because of irrelevance. The fewer bugs you have open at any given time, the less time you'll spend on each one.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Implement the prioritized bug list to the team workflow. \"})})]}),/*#__PURE__*/e(\"h6\",{children:\"Why Do You Need to Prioritize Bugs?\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It can help you to better understand the bug and how it affects your product. By understanding the bug in this way, you can improve the design of your product or fix the bug before it becomes a bigger problem.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It can help you to determine which bug is causing the most problems. By identifying which bug is causing the most trouble, you can work to fix it first. This will help to prevent further issues from occurring.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It can help you to track down who is responsible for fixing them. This information can help you to keep track of progress made towards fixing the bug.\"})})]})]});export const richText10=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The simplest method to sort tasks with only one criteria. 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Could improve customer satisfaction.\",/*#__PURE__*/e(\"strong\",{children:\"\u200D\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Won\u2019t\"}),\"\u2014Agreed as the least-critical. Not planned.\"]})})]})]});export const richText11=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Metrics for optimizing funnel of product growth.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Acquisition\"}),\"\u2014arrives from marketing channels telling about the product.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Activation\"}),\"\u2014visitors converted into active users (e.g. passes onboarding).\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Retention\"}),\"\u2014users returning to use the product. \"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Referral\"}),\"\u2014people spreading the word about the product.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Revenue\"}),\"\u2014convert active users into paying customers.\"]})})]})]});export const richText12=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Why Prioritize with AARRR\"}),/*#__PURE__*/e(\"p\",{children:\"It is critical to analyze and understand users\u2019 behavior. But presuming, you\u2019ve gathered the data and decided on one or two metrics you need to increase. In what order will you implement the tasks from the backlog for better results?\"}),/*#__PURE__*/e(\"p\",{children:\"Improving a metric requires commitment. You want to be sure every issue your team solves impacts it positively. And you want to impact it faster at the lowest cost. That\u2019s when AARRR becomes your prioritization framework.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Prioritize with AARRR\"}),/*#__PURE__*/e(\"h3\",{children:\"What to do first for optimizing product growth funnel.\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Transform AARRR steps into scoring criteria for Weighted Scoring Matrix.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Decide on criteria weights to focus on specific goals more. E.g. Retention is more important now.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Decide on the score scale. E.g. estimates in affected users or just scores from 1 to 5.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Add \",/*#__PURE__*/e(\"strong\",{children:\"Effort\"}),\" Criterion with negative weight to consider development.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Prioritize all product related tasks with scores for all tasks by each AARRR step.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"AARRR score = A(Score x Weight) +\\xa0A(S x W) +\\xa0R(S x W) +\\xa0R(S x W) +\\xa0R(S x W) - Effort (score x weight)\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Transform Metrics ino Scorecard Criteria\"}),/*#__PURE__*/e(\"p\",{children:\"Think of the metrics as questions a task or idea must answer to understand its influence.\"}),/*#__PURE__*/e(\"p\",{children:\"E.g., How the solution increases the number of people:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"attracted to the website/app? (acquisition)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"registered/installed the app? (activation)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"using the product regularly? (retention)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"eager to tell others about the product? (referral)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"paying for the product? (revenue)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"These generalized examples are great for a start. Specify the questions and descriptions later when you see these don\u2019t fit. Don\u2019t waste time trying to come up with ideal questions straight away.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Decide on Scope for Prioritization\"}),/*#__PURE__*/e(\"p\",{children:\"AARRR is a marketing framework. We use it for prioritizing features as well. You can use it for both\u2014divide the issues into scopes and clarify the criteria descriptions. We use two different boards to prioritize features and marketing activities. Each of them has a few adjusted AARRR criteria.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Feature Prioritization\"})}),/*#__PURE__*/e(\"p\",{children:\"For estimating stories and tasks, we use Activation, Retention, and Revenue with these descriptions:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Activation\u2014Solves onboarding problems; Customer gets the value faster; Helps to understand how it works.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Retention\u2014Helps to sustain usage frequency. The evaluation must be regular. Helps teams to evaluate on time. It\u2019s important to remind users how many issues they need to evaluate.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Revenue\u2014Helps to sell. Easier to make a demo. Customers understand the value. Customers don\u2019t want to buy without it.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"We also have Reach, Effort, and two product-specific criteria\u2014Speed and Collaboration.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Marketing Activities Prioritization\"})}),/*#__PURE__*/e(\"p\",{children:\"For estimating marketing efforts, we use two criteria from AARRR:\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/t(\"p\",{children:[\"Acquisition\u2014How much traffic to the landing page expected?\",/*#__PURE__*/e(\"br\",{}),\"0\u2014no traffic\",/*#__PURE__*/e(\"br\",{}),\"1\u2014>100\",/*#__PURE__*/e(\"br\",{}),\"2\u2014100-500\",/*#__PURE__*/e(\"br\",{}),\"3\u2014500-1000 and higher\"]})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/t(\"p\",{children:[\"Activation\u2014How many conversions expected?\",/*#__PURE__*/e(\"br\",{}),\"0\u2014no conversions\",/*#__PURE__*/e(\"br\",{}),\"1\u2014a few\",/*#__PURE__*/e(\"br\",{}),\"2\u2014about a dozen\",/*#__PURE__*/e(\"br\",{}),\"3\u2014dozens and more\"]})})}),/*#__PURE__*/e(\"p\",{children:\"We also use the Effort, Price, and Analytics criteria.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Distribute Criteria Weights\"}),/*#__PURE__*/e(\"p\",{children:\"AARRR metrics should be improved equally. You can\u2019t spend all your time enhancing retention only. You\u2019ll have nobody to retain because acquisition and activation weren\u2019t working.\"}),/*#__PURE__*/e(\"p\",{children:\"At the same time, you can\u2019t allow a substantial decline in one of the metrics and may require precise concentration. Growth means constant zooming in and out.\"}),/*#__PURE__*/e(\"p\",{children:\"So, AARRR criteria should be of equal value and have the same weights most of the time. And when some of them require more team investments, increase their weights. Thus, tasks influencing the needed metrics skyrocket to the top of priorities.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Add Effort Criteria\"}),/*#__PURE__*/e(\"p\",{children:\"There is one vital point missing in AARRR\u2014it doesn\u2019t take into account costs. Increasing your key metrics is important, but you can\u2019t afford to neglect the price. To grow faster, you want to find quick wins. Decide on effort criteria (e.g., development complexity or promotion cost) and add them with negative weight to highlight the cheapest and most valuable solutions.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Choose Scores\"}),/*#__PURE__*/e(\"p\",{children:\"Decide on the numbers to use for estimation. Fibonacci or Exponential are great sequences to use. We use the 0\u20143 range. The numbers are not that important as how you explain them. Add score descriptions to facilitate the estimation. You\u2019ll find geometric sequence in our AARRR template:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"0 \u2014 No impact\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"1 \u2014 Minimal\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"2 \u2014 Low\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"4 \u2014 Medium\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"8 \u2014 High\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You can also use the exact numbers as you saw in the description of Acquisition and Activation in the 2nd step.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://ducalis.io/fw/features_aarrr\",nodeId:\"X6ZG8xfF_\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2192Try AARRR template for feature prioritization\"})})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://ducalis.io/fw/marketing_aarrr\",nodeId:\"X6ZG8xfF_\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2192Try AARRR template for marketing prioritization\"})})})}),/*#__PURE__*/e(\"h3\",{children:\"6. 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Try to find something specific, something that will change only because of the goal\u2019s progress and not other unrelated reasons. For example, \u2018users spending more time in the app\u2019 may mean that you\u2019re improving the Engagement, but it may also say that the app works slowly and users waste a lot of time waiting. Don\u2019t forget you can also consider failures as signals\u2014they can be easier to track, and they\u2019re sometimes more informative.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 3: Metrics\"}),/*#__PURE__*/e(\"p\",{children:\"The last step is to translate the signals you\u2019ve chosen into metrics that you can collect and track on the dashboard. Think, \u2018How can we transform the signals into quantifiable data?\u2019 Try to use average ratios or percentages as raw counts depend on the total number of users and may not be useful or indicative. 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It must save you hours on doing unnecessary work and ensure you don\u2019t jump in with a complex expensive solution when there is a cheaper one. \"}),/*#__PURE__*/e(\"h2\",{children:\"How to Prioritize with REAN\"}),/*#__PURE__*/e(\"p\",{children:\"The best way to keep balance and highlight quick wins is by using weighted scorecard prioritization. This is when each idea is evaluated by criteria with prior determined significance. Transforming REAN or any other marketing funnel into a weighted scorecard is simple. Here are the steps:\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Transform Stages into Criteria.\"}),/*#__PURE__*/e(\"p\",{children:\"Think of the stages as your goals. Each task must help you achieve these goals. So you can describe your criteria as such:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Reach \u2192 Will this task help us attract more relevant traffic to the website?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Engage \u2192 Will this task help us encourage visitors to interact with the website?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Activate \u2192 Will this task increase the number of conversions?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Nurture \u2192 Will this task help us encourage customers to return to the website?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"These are example descriptions of the criteria we have in our REAN template in Ducalis. You can adjust them to fit your marketing objectives more.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Decide on the Score Scale.\"}),/*#__PURE__*/e(\"p\",{children:\"Next, you need to decide on scores each task can get. To determine which activity will bring more value, you need to evaluate how strongly it impacts the objective.\"}),/*#__PURE__*/e(\"p\",{children:\"First, choose numbers to assign. It might be a sequence like Fibonacci or Exponential. We prefer a range from 0 to 3 for simplicity.\"}),/*#__PURE__*/e(\"p\",{children:\"But numbers are just a half of a step. If you leave them as they are, your teammates will perceive them very differently thus making the estimation vague. You need to specify what it means when a task impacts the Reach by 2, 3, or else.\"}),/*#__PURE__*/e(\"p\",{children:\"The simplest way is to use the MoSCoW method. We prefer this one when it\u2019s difficult to predict the outcome in numbers. So you can explain the scores like:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"0 = Won\u2019t impact.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"1 = Could impact.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"2 = Should impact.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"3 = Must impact.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Alternatively, we can borrow estimations from RICE\u2019s Impact:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"0 = Doesn\u2019t impact\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"1 = Low impact\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"2 = Medium impact\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"3 = High impact.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The best way to describe scores for marketing evaluation is to use the exact measurements you expect to track. For example:\"}),/*#__PURE__*/e(\"p\",{children:\"Reach \u2192 Will this task help us attract more relevant traffic to the website?\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"0 = no traffic.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"1 = less than 100 visits.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"2 = 100 - 500 visits.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"3 = 500 - 1000 or more.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Activate \u2192 Will this task increase the number of conversions?\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"0 = no conversions.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"1 = few conversions.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"2 = about a dozen conversions.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"3 = more than a dozen conversions.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"In Ducalis you can explain criteria and their scores in the language of your team, and won\u2019t need to memorize them or constantly peep into the notes in a separate doc\u2014everything you write in the description will appear in a pop-up each time you need to assess the criterion.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Decide on Efforts\"}),/*#__PURE__*/e(\"p\",{children:\"Prioritization makes no sense if you don\u2019t take into account how much the activity will cost you. You want to work on the most valuable and cheapest solutions first. Thus you must calculate the expected expenses.\"}),/*#__PURE__*/e(\"p\",{children:\"As we estimate Development Complexity for our product features, we evaluate Time and Price for the marketing.\"}),/*#__PURE__*/e(\"p\",{children:\"Time \u2192 How long will it take for the team to complete?\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"0 = 0 - 2 hours.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"1 = 3 - 6 hours.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"2 = 7 - 10 hours.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"3 = more than 10 hours.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Price\u2192 How much will cost the promotion?\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"0 = for free.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"1 = less than 100$/month.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"2 = 100 - 500$/month.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"3 = more than 500$/month.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"These are our example criteria and scores descriptions. Create your custom efforts criteria and set them with negative weight.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Evaluate\"}),/*#__PURE__*/e(\"p\",{children:\"Gather all your marketing tasks in a single place and evaluate them by the whole team. Collaborative prioritization has a whole load of advantages:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"You use the power of crowd wisdom. You collect all the diverse opinions and gather all the perspectives. Even if you know less, you add value as long as what you know is different. Thus, by averaging, you get the most accurate estimation you will ever be able to get.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"You break silos because everybody knows what the others are doing and what to expect in the nearest future.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"You avoid the HiPPO effect. Your product promotion won\u2019t go wrong because of some emotional decisions.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"You motivate people because you empower them with decision making. You let them see their goals clearly and choose how they achieve them.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You can divide people into evaluation groups and give them specific criteria only they can estimate. Or you can make all the criteria common and evaluate them together even if it\u2019s out of the person\u2019s purview.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Find Gaps in Shared Understanding\"}),/*#__PURE__*/e(\"p\",{children:\"Another valuable advantage of collaborative evaluation is the possibility to see where the team has disagreements and misunderstandings. Check your teammates\u2019 scores scatter and discuss the most divergent. You may find that somebody doesn\u2019t understand the task or a specific criterion, or vice versa has a unique point of view the whole team has missed out.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jOCalS3ZmQsTTIwU1okK9sKSKE.png\",\"data-framer-height\":\"1056\",\"data-framer-width\":\"2067\",height:\"528\",src:\"https://framerusercontent.com/images/jOCalS3ZmQsTTIwU1okK9sKSKE.png\",srcSet:\"https://framerusercontent.com/images/jOCalS3ZmQsTTIwU1okK9sKSKE.png?scale-down-to=512 512w,https://framerusercontent.com/images/jOCalS3ZmQsTTIwU1okK9sKSKE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/jOCalS3ZmQsTTIwU1okK9sKSKE.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/jOCalS3ZmQsTTIwU1okK9sKSKE.png 2067w\",style:{aspectRatio:\"2067 / 1056\"},width:\"1033\"}),/*#__PURE__*/e(\"h2\",{children:\"Key Take-Aways\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(245, 248, 250)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"REAN model and RACE Planning framework don\u2019t have considerable differences.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Regardless of namings, you must ask questions to come up with clear goals.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"Marketing roadmap isn\u2019t enough. You should also prioritize tasks and activities.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"You must take into account expenses to find cheap valuable solutions.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"You should prioritize by the whole team to build team alignment around the goals.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\",\"--framer-line-height\":\"1.6em\"},children:/*#__PURE__*/e(\"p\",{children:\"You mustn\u2019t spend too much time on prioritization, and it\u2019s better to use tools.\"})})]})]});export const richText33=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Really High-value New Opportunity\"}),\"\u2014a sales-person with a customer deal for an unplanned feature insisting re-allocating resources to build what's required to win the deal.\"]}),/*#__PURE__*/e(\"p\",{children:\"Results:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ignored strategy and roadmap.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Resources allocated to serve a single customer.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Two ways to handle:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Compare the opportunity cost and value, and argue against signing the deal if you have customer insight supporting the roadmap.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Adjust the roadmap if the opportunity includes features you already had planned for later in the year.\"})})]})]});export const richText34=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Seagull\"}),\"\u2014a person who rushes into a problem without ascertaining the facts, gives orders with formulaic advice, and rushes away instead of working alongside the team.\"]}),/*#__PURE__*/e(\"p\",{children:\"Results:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"High staff turnover and low morale.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Increased chances for heart diseases among employees.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"How to handle:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Set clear expectations\"}),\"\u2014explore what is required of the employee, how their performance will be evaluated, and agree to work towards the goals.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Communicate consistently\"}),\"\u2014observe what employees say and do, and speak openly with them about their work.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Give powerful feedback\"}),\"\u2014pay careful attention to each employee\u2019s performance and praise as frequently as you give constructive feedback.\"]})})]})]});export const richText35=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Unwillingness to share information/knowledge between employees or across different departments within a company.\"}),/*#__PURE__*/e(\"p\",{children:\"Begins with competition among senior 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goals.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hold inter-departmental events.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Consider altering the compensation structure.\"})})]})]});export const richText36=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Scores discard and reiterated assessment over time.\"}),/*#__PURE__*/e(\"p\",{children:\"Steps:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set the score expiration period\u2014depends on sprints and user context update.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set the re-evaluation deadline\u2014must be ready before sprint planning.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set the team reminders\u2014must be done 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