{
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  "sources": ["ssg:https://framerusercontent.com/modules/37bdQWLMqZZx0VfZn5zM/ydndV3D3yYxL1KHseYnw/nWZy3UnCE.js"],
  "sourcesContent": ["import { jsx as _jsx, jsxs as _jsxs } from \"react/jsx-runtime\";\nimport { addPropertyControls, ControlType, Link } from \"framer\";\nimport * as React from \"react\"; /**\n                                * @framerRecordIdKey id\n                                * @framerSlug Tu_Pd0zTZ\n                                * @framerData\n                                */\nconst data = [{\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-05-08T00:00:00.000Z\",\n  id: \"zQW783QXt\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/E1uGTUAR6YhS1gftcxLTeeYSek.svg\").href\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"\",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Loom is a $1.5 billion startup. It's a household name in the tech space. But there's one copywriting framework that they use on all their landing pages that drives growth.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"It's called the What-Whom-How framework - It\u2019s a game-changer especially if you're B2B SaaS. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"It's stupid simple to execute - here are the 7 steps you need to nail this framework.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 1:\"\n      }), \" Make a list of ACTION VERBS your product is associated with - Grow, Accelerate, Unlock, Increase etc are all power verbs.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 2:\"\n      }), \" How to find your ACTION verbs? Three ways: (a) Scrape verbs your customer has written about your product. (b) Find verbs your competitors use to describe their product. (C) Find verbs that your competitors users are using to describe their experience.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 3\"\n      }), \": Finalize a list of 10-15 verbs. We're gonna be using this to write our landing page sub-headline in 1 sentence.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 4\"\n      }), ': Choose the most impactful verb from your list. Let\\'s choose \"unlock\" for our use-case.', /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 5\"\n      }), ': Once you\\'ve written your verb, now ask \"what\" - what does my product unlock? In our case, our product unlocks growth.', /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 6:\"\n      }), ' Now ask \"for whom\" - Continuing this example, we would write \"unlock growth for your product team\".', /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 7: \"\n      }), 'Now, you finish this sentence by asking \"how\" - The sentence now becomes \"unlock growth for your product team by delivering personalized in-app experiences.', /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"And this is how you write one clear sentence that is packed with value & drive more users to sign up on your SaaS landing page.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Download this GrowthShot \"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,J8lp5EV0glftNmBXjisRYlW8A.png\",\n      \"data-framer-height\": \"1482\",\n      \"data-framer-width\": \"790\",\n      height: \"741\",\n      src: new URL(\"https://framerusercontent.com/images/J8lp5EV0glftNmBXjisRYlW8A.png\").href,\n      style: {\n        aspectRatio: \"790 / 1482\"\n      },\n      width: \"395\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"Want to use this framework for your own SaaS? \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://tidycal.com/sb3/30-minute-meeting\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Book a power-packed consultation call \"\n        })\n      }), \"- on the house! \"]\n    })]\n  }),\n  Tu_Pd0zTZ: \"copywriting-framework-saas\",\n  YSKHrdVc1: \"7 steps to nail Loom\u2019s What-Whom-How Writing Framework for your SaaS\"\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-05-07T00:00:00.000Z\",\n  id: \"W3vGxHE8P\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/YVoKSeddBZZlSsUOPx1ErbXxdSg.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/YVoKSeddBZZlSsUOPx1ErbXxdSg.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/YVoKSeddBZZlSsUOPx1ErbXxdSg.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/YVoKSeddBZZlSsUOPx1ErbXxdSg.jpg?scale-down-to=2048\").href} 2048w, ${new URL(\"https://framerusercontent.com/images/YVoKSeddBZZlSsUOPx1ErbXxdSg.jpg\").href} 3072w`\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"\",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The TLDR: The hero (your customer) has a problem and meets a guide (you) who gives them a plan (your product) and calls them to action that helps them avoid failure and ends in success (reach his desired goal). \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"There are 12 parts to the Hero\u2019s journey on your landing page: \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"1. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Ordinary world\"\n      }), \": Our hero is struggling with a problem that he desperately wants to get rid of. Pinpoint this problem. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"2. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Dream\"\n      }), \" - He envisions of a better life devoid of this problem. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"3. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Guide\"\n      }), \" - He comes across you in this problem-state. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"4. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Empathy\"\n      }), \": You show how you understand his pain, and how they\u2019re not alone in this. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"5. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Victory\"\n      }), \" - Show how others have gotten out of this problem-state and so will our hero. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"6. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Transformative vision\"\n      }), \": Show him what he needs to do to change his problem-state. And what is the outcome he can expect once he commits to this. Show what will happen if he does not commit to this. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"7. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Offer\"\n      }), \": Show the features of your product that will help our hero realize this transformative vision. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"8. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Proof\"\n      }), \" - Show how others like you have used your solution to enter this transformative step, & what their life looks like now. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"9. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Value Justification\"\n      }), \" - show how your solution will give them 5x-10x more compared to the risk they\u2019re taking. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"10. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Risk Reversal\"\n      }), \" - Offer some guarantee, or help to help our hero take this risk that will change his life. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"11. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Free gift\"\n      }), \" - Give a free gift to incentivize our hero to take this risk. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"12. \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Ask\"\n      }), \" - invite them to commit and purchase your product. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Download this GrowthShot \"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,KiAlfowrPD6ZWX7JirLVOk5KVo.png\",\n      \"data-framer-height\": \"1482\",\n      \"data-framer-width\": \"790\",\n      height: \"741\",\n      src: new URL(\"https://framerusercontent.com/images/KiAlfowrPD6ZWX7JirLVOk5KVo.png\").href,\n      style: {\n        aspectRatio: \"790 / 1482\"\n      },\n      width: \"395\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [\"Want to craft a compelling story around your SaaS product? \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://tidycal.com/sb3/30-minute-meeting\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Get a 20-min power packed session on how to do just that\"\n        })\n      }), \" - on the house! \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })]\n  }),\n  Tu_Pd0zTZ: \"heros-journey-landing-page\",\n  YSKHrdVc1: \"Using the Hero\u2019s Journey on your SaaS landing page - The most powerful storytelling framework\"\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-05-08T00:00:00.000Z\",\n  id: \"NqvonweN3\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/IPauSZPETpfIPd8Gqrjrrzv1zM.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/IPauSZPETpfIPd8Gqrjrrzv1zM.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/IPauSZPETpfIPd8Gqrjrrzv1zM.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/IPauSZPETpfIPd8Gqrjrrzv1zM.jpg?scale-down-to=2048\").href} 2048w, ${new URL(\"https://framerusercontent.com/images/IPauSZPETpfIPd8Gqrjrrzv1zM.jpg\").href} 3072w`\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"\",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"What is retention? A % of users who continue using your product & come back between a specific time period. There are 3 steps to do retention right. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 1: Observe & study retention. There are 3 ways: \"\n      }), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Weekly/monthly retention cohort curves: Assuming a cohort of users have signed up in Jan, the curve shows what % of users stayed active in Feb, March, April etc. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Interval time series: Plots how a particular interval's retention % is changing. Week 1 historical retention is x% and has now changed to y% \"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Triangle chart: Shows you (a) the retention % of each cohort of users on the X-axis and (b) the retention % across each week/month on the Y axis.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 2: Segment your users. \"\n      }), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Segment your users by :\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"(a) actionable user characteristics: Eg: Segment by acquisition channel, user type, company, use case etc. You'll be able to study which segment is doing better or worse. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"(b) product action: Observe if there an action or set of actions that correlates with more retention\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 3: Experiment & Monitor. \"\n      }), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Audit your product with a user journey mindset - acquisition, onboarding, activation, engagement.  \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"UX copy tweaks, UX design changes, funnel optimization can have big impacts. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Make hypothesis, Prioritize based on impact & decide to eliminate it or test it. Define success metrics clearly ahead of building. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Download this GrowthShot: \"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,btyotji07mvA0iXYKz9BHr7meM.png\",\n      \"data-framer-height\": \"1482\",\n      \"data-framer-width\": \"790\",\n      height: \"741\",\n      src: new URL(\"https://framerusercontent.com/images/btyotji07mvA0iXYKz9BHr7meM.png\").href,\n      style: {\n        aspectRatio: \"790 / 1482\"\n      },\n      width: \"395\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Want to increase your SaaS retention? \"\n    }), /*#__PURE__*/_jsxs(\"h2\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://tidycal.com/sb3/30-minute-meeting\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Get a power-packed 20 minute growth consultation\"\n        })\n      }), \" - on the house! \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })]\n  }),\n  Tu_Pd0zTZ: \"saas-retention\",\n  YSKHrdVc1: \"3 steps to increase user retention & reduce churn for your SaaS\"\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-05-05T00:00:00.000Z\",\n  id: \"aN9pNqV4m\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/7SF9bA9Teq2XOXxeS12am9joQs.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/7SF9bA9Teq2XOXxeS12am9joQs.jpg?scale-down-to=512\").href} 341w, ${new URL(\"https://framerusercontent.com/images/7SF9bA9Teq2XOXxeS12am9joQs.jpg?scale-down-to=1024\").href} 682w, ${new URL(\"https://framerusercontent.com/images/7SF9bA9Teq2XOXxeS12am9joQs.jpg?scale-down-to=2048\").href} 1365w, ${new URL(\"https://framerusercontent.com/images/7SF9bA9Teq2XOXxeS12am9joQs.jpg\").href} 2048w`\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"\",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"A meh user is someone who tries out your product, even pays for it, but doesn't engage with it consistently. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"A WOAH user on the other hand is someone who consistently uses your product over a fixed duration of time (monthly, daily, weekly).\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"It is important to convert your meh users into WOAH users because: \"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Users with consistent usage habits stay longer aka have a higher LTV\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"WOAH users are more likely to upgrade and increase your expansion MRR\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"MEH users are more likely to churn \"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Convert your Meh users into WOAH users in 7 steps: \"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 1:\"\n      }), \" Define how many sessions a week/month/day you consider \u201Cpower usage.\u201D for your product. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 2:\"\n      }), \" Create a cohort of users who cross that threshold and study their behaviors within their app. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 3:\"\n      }), \" Survey them and ask for their feedback - what benefits have they experienced by being a power user of your product? How has their life changed? \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 4\"\n      }), \": Now, study patterns of product usage among these meh users and how their use pattern is different from power users . \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 5\"\n      }), \": Create email drip sequences citing case studies of successful power users and how their life changed after using your product. Show your non-power users what they're missing out on + add a relevant CTA. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 6\"\n      }), \": Understand what's stopping them from becoming a power user and how you can help them make the leap. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 7:\"\n      }), \" Make onboarding & UX tweaks based on your cumulative research for new users and analyze performance.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Looking to grow your SaaS startup? \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://tidycal.com/sb3/30-minute-meeting\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Book a 30-min complimentary growth session\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Looking to build a landing page that grows your SaaS? \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.heymarketcurve.com/remix\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Go here\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Want a UX teardown of your landing page or product screen? \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"ck7_Z6h7O\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Go here\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"PS: Here's a pretty image of this essay for you to print out :)\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,NHrXdZcFoLVHamFDBxyq0ubiQM.png\",\n      \"data-framer-height\": \"1482\",\n      \"data-framer-width\": \"790\",\n      height: \"741\",\n      src: new URL(\"https://framerusercontent.com/images/NHrXdZcFoLVHamFDBxyq0ubiQM.png\").href,\n      style: {\n        aspectRatio: \"790 / 1482\"\n      },\n      width: \"395\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    })]\n  }),\n  Tu_Pd0zTZ: \"new-active-users-saas\",\n  YSKHrdVc1: 'Convert \"meh\" users into \"WOAH\" users for your SaaS'\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-05-04T00:00:00.000Z\",\n  id: \"d8S9rrHls\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/KK5aNK7wnRXNKpUhKbDRXkhhus4.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/KK5aNK7wnRXNKpUhKbDRXkhhus4.jpg?scale-down-to=512\").href} 341w, ${new URL(\"https://framerusercontent.com/images/KK5aNK7wnRXNKpUhKbDRXkhhus4.jpg?scale-down-to=1024\").href} 682w, ${new URL(\"https://framerusercontent.com/images/KK5aNK7wnRXNKpUhKbDRXkhhus4.jpg?scale-down-to=2048\").href} 1365w, ${new URL(\"https://framerusercontent.com/images/KK5aNK7wnRXNKpUhKbDRXkhhus4.jpg\").href} 2048w`\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"\",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"What is the activation metric? It is the aha moment in the user journey - When a new user tries the product & feels himself transition from his problem state to his solution state. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Activation is important because it measures the degree to which the product is engaging & retaining new users.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Use these 4 steps as a starting point to find & measure your product\u2019s activation event: \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 1: Observe success stories\"\n      }), \" - Observe patterns across users who are already customers. (a) Figure out what is common among them and (b) in what way is the product experience different to churned users? \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 2: Talk to new users: \"\n      }), \" Conduct interviews or send emails to folks who just signed up. Set up email automation sequences/drip sequences and ask them questions about their user experience. Take them closer to patterns discovered in Step 1. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 3: Study potentially-churnable users\"\n      }), \"- For users who signed up, tried the product but didn't experience the AHA moment - what happened there? what went wrong? Is it a product problem? Is the customer not the right fit? \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Step 4: Reverse-engineer user behavior\"\n      }), \" - Every month, observe how both segment of users actually use your product using heatmaps. Study which user activities/events correspond directly to user engagement/retention. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Use these tools to make life easier for you: \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.heap.io/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Useheap\"\n        })\n      }), \" - A data analytics tool that tracks every move your users make.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.hotjar.com/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"HotJar\"\n        })\n      }), \" - Gives you heatmap on your website/product. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(Link, {\n        href: \"https://loops.so/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Loops \"\n        })\n      }), \"- send automated marketing/customer emails at scale \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(Link, {\n        href: \"https://dovetail.com/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Dovetail\"\n        })\n      }), \" - Translate your data into insights and bring your customer into every decision.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(Link, {\n        href: \"http://feedbear.com/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Feedbear \"\n        })\n      }), \"- collect customer feedback/build roadmaps in one place.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Looking to grow your SaaS startup? \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://tidycal.com/sb3/30-minute-meeting\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Book a 30-min complimentary growth session\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Looking to build a landing page that grows your SaaS? \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"xhVTYZY_D\"\n        },\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Go here \"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"PS: Here's a pretty image of this essay for you to print out :) \"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,7vYdNQXku1FA9x75t41ghbvnajU.png\",\n      \"data-framer-height\": \"1482\",\n      \"data-framer-width\": \"790\",\n      height: \"741\",\n      src: new URL(\"https://framerusercontent.com/images/7vYdNQXku1FA9x75t41ghbvnajU.png\").href,\n      style: {\n        aspectRatio: \"790 / 1482\"\n      },\n      width: \"395\"\n    })]\n  }),\n  Tu_Pd0zTZ: \"saas-activation-metrics\",\n  YSKHrdVc1: \"Activation Metrics- 4 steps to observe, measure & increase your SaaS growth\"\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-05-02T00:00:00.000Z\",\n  id: \"IjSMl_txn\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/SsJkUszhQbb8aIMVFbvXHpiGLU.jpg?scale-down-to=512\").href\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"\",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"What is user intent? When people search online, they expect results that satisfy their desires. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"User intent is closely related to your customer awareness levels:\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There are 5 main types of customer awareness levels: \"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Unaware\"\n          }), \" - User is unaware of his problem\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Problem aware\"\n          }), \" - user faces this problem and is aware of it\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Solution aware\"\n          }), \" - user is aware of solutions to his problem\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Product aware\"\n          }), \" - user is aware of your product as a solution\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Most aware\"\n          }), \" - he likes your solution & is primed to purchase\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For every product, your user starts at one of these awareness levels and moves up the ladder. User-intent content is one of the mediums through which this happens.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There are 3 main types of user intent: \"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Informational \"\n          }), \"- user is looking for information to solve a particular problem. This corresponds to the problem aware user. \"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Navigational\"\n          }), \" - Once necessary info is collected, our user becomes solution aware, and now compares different solutions in the market. \"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Transactional\"\n          }), \" - Once he\u2019s done comparing, he\u2019s now product aware. At this stage, all he needs is a refresher of your features, your product demo, your UX, your benefit statement. And a bit of consumer psychology to nudge him to take action. \"]\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), \"Once the user goes through his intent + awareness levels, you have yourself a customer. Now, this is where you actively nurture him, help out your new customers so he can get the most out of your product. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Define a threshold of action that determines the user has shown intent to engage with your product. If after passing this threshold, the user doesn\u2019t upgrade or churns, study why that is the case. And address that in your product UX, or marketing messaging. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Your landing page is one of these elements that makes the system tick - taking the problem and solution user to become aware of your product. Say the right words, address his objections and you'll find yourself a customer. \"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"To build yourself such a landing page for your SaaS product in 10 days, \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://forms.reform.app/jSShYM/landing-page-remix/ye0d4u\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"go here\"\n        })\n      }), \". \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"To learn more about SaaS growth, \", /*#__PURE__*/_jsx(Link, {\n        href: {\n          webPageId: \"WiNpvD1Rl\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"go here\"\n        })\n      }), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"To share this atomic essay on Twitter, \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://ctt.ac/5h03s\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"click here \"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,vxf2Nz9ZVzn3Hb2KAp1GytQQlA.png\",\n      \"data-framer-height\": \"1482\",\n      \"data-framer-width\": \"790\",\n      height: \"741\",\n      src: new URL(\"https://framerusercontent.com/images/vxf2Nz9ZVzn3Hb2KAp1GytQQlA.png\").href,\n      style: {\n        aspectRatio: \"790 / 1482\"\n      },\n      width: \"395\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    })]\n  }),\n  Tu_Pd0zTZ: \"saas-user-intent\",\n  YSKHrdVc1: \"How to match your SaaS user intent to your user awareness levels with content \"\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-04-30T00:00:00.000Z\",\n  id: \"YnEeNtO78\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/bVJwTxF3S7ZyehMlikwk0AVhms.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/bVJwTxF3S7ZyehMlikwk0AVhms.jpg?scale-down-to=512\").href} 341w, ${new URL(\"https://framerusercontent.com/images/bVJwTxF3S7ZyehMlikwk0AVhms.jpg?scale-down-to=1024\").href} 682w, ${new URL(\"https://framerusercontent.com/images/bVJwTxF3S7ZyehMlikwk0AVhms.jpg?scale-down-to=2048\").href} 1365w, ${new URL(\"https://framerusercontent.com/images/bVJwTxF3S7ZyehMlikwk0AVhms.jpg\").href} 2048w`\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"\",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"CAC is customer acquisition cost. LTV is customer lifetime value. Together, they govern the unit economics of SaaS products. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"The optimum CAC: LTV ratio is 1:3. For eg: if you\u2019re running ads & you\u2019re spending $100 to acquire 1 customer who then ends up generating $300 in revenue for your business - that\u2019s a healthy return. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"To maintain this ratio, you need 3 elements working together. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"#1: Marketing\"\n      }), \" - Your top-of-the-funnel efforts (SEO, ads) need a clear KPI. A good KPI is optimize for is MQL (marketing qualified leads). These qualified leads enter the 2nd funnel. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"#2: Sales\"\n      }), \" - The MQL\u2019s are converted to paying customers by sales. For maximum impact, it\u2019s a pre-requisite that your buyer personas (ICPs) are consistent for both sales & marketing. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"strong\", {\n        children: \"#3: Customer Success\"\n      }), \" - Your CS team measures engagement & sets trigger events depending on buyer personas. Eg: Alan\u2019s usage of Reflio, an email marketing tool has dropped from his baseline use of 5x per week to 2x per week. Suzie sets up a re-engagement campaign for Alan. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"To maximize impact across these channels: \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Spend time on zeroing in on your ICP + the marketing channel corresponding to the ICP. Keep sales, marketing and CS teams aligned.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Download this atomic essay to your device \"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,xkcfDt4uBkmryjIjcyATMb1s.png\",\n      \"data-framer-height\": \"1482\",\n      \"data-framer-width\": \"790\",\n      height: \"741\",\n      src: new URL(\"https://framerusercontent.com/images/xkcfDt4uBkmryjIjcyATMb1s.png\").href,\n      style: {\n        aspectRatio: \"790 / 1482\"\n      },\n      width: \"395\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Create a high-converting landing page that grows your SaaS product: \"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      style: {\n        \"--framer-text-alignment\": \"start\",\n        \"--framer-text-color\": \"rgb(0, 0, 0)\",\n        \"--framer-text-transform\": \"none\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        style: {\n          \"--framer-font-size\": \"18px\",\n          \"--framer-letter-spacing\": \"0px\",\n          \"--framer-line-height\": \"1.7em\",\n          \"--framer-text-alignment\": \"start\",\n          \"--framer-text-color\": \"var(--token-fbf0164e-dee2-4e19-9b25-5c9f4ebdcda6, #666666)\",\n          \"--framer-text-decoration\": \"none\",\n          \"--framer-text-transform\": \"none\"\n        },\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Get a conversion-friendly designed Figma wireframe\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        style: {\n          \"--framer-font-size\": \"18px\",\n          \"--framer-letter-spacing\": \"0px\",\n          \"--framer-line-height\": \"1.7em\",\n          \"--framer-text-alignment\": \"start\",\n          \"--framer-text-color\": \"var(--token-fbf0164e-dee2-4e19-9b25-5c9f4ebdcda6, #666666)\",\n          \"--framer-text-decoration\": \"none\",\n          \"--framer-text-transform\": \"none\"\n        },\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Powerful, compelling words that shows off your product's benefits to your users\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        style: {\n          \"--framer-font-size\": \"18px\",\n          \"--framer-letter-spacing\": \"0px\",\n          \"--framer-line-height\": \"1.7em\",\n          \"--framer-text-alignment\": \"start\",\n          \"--framer-text-color\": \"var(--token-fbf0164e-dee2-4e19-9b25-5c9f4ebdcda6, #666666)\",\n          \"--framer-text-decoration\": \"none\",\n          \"--framer-text-transform\": \"none\"\n        },\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Get a PDF report auditing your existing page + the reason behind making design/copy changes\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        style: {\n          \"--framer-font-size\": \"18px\",\n          \"--framer-letter-spacing\": \"0px\",\n          \"--framer-line-height\": \"1.7em\",\n          \"--framer-text-alignment\": \"start\",\n          \"--framer-text-color\": \"var(--token-fbf0164e-dee2-4e19-9b25-5c9f4ebdcda6, #666666)\",\n          \"--framer-text-decoration\": \"none\",\n          \"--framer-text-transform\": \"none\"\n        },\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Get a PDF Growth report with 20+ actionable steps optimizing your entire user experience funnel.\"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://forms.reform.app/jSShYM/landing-page-remix/ye0d4u\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Click here\"\n        })\n      }), \" to get your growth-focused landing page in 10 days. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"If you'd like, you can share this atomic essay with people in \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://ctt.ac/5h03s\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"your network on Twitter. \"\n        })\n      })]\n    })]\n  }),\n  Tu_Pd0zTZ: \"cac-ltv-saas\",\n  YSKHrdVc1: \"The CAC: LTV Tango of SaaS products \"\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-05-01T00:00:00.000Z\",\n  id: \"mKjNygdIM\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/aI6rJ4Y9z3X3IshHhRSCPSWpXs.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/aI6rJ4Y9z3X3IshHhRSCPSWpXs.jpg?scale-down-to=512\").href} 341w, ${new URL(\"https://framerusercontent.com/images/aI6rJ4Y9z3X3IshHhRSCPSWpXs.jpg?scale-down-to=1024\").href} 682w, ${new URL(\"https://framerusercontent.com/images/aI6rJ4Y9z3X3IshHhRSCPSWpXs.jpg?scale-down-to=2048\").href} 1365w, ${new URL(\"https://framerusercontent.com/images/aI6rJ4Y9z3X3IshHhRSCPSWpXs.jpg\").href} 2048w`\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"\",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"Growth Loops is baked into product-led-growth. The main question you ask yourself here is: How can I design my product in such a way that one cohort of users lead to another cohort of users?\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"In a growth loop, you reinvest the output of one cycle of the loop into the next input cycle of the loop to get more output. And increase the effects of compounding. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Here\u2019s how Mailchimp run its $700m business using growth loops.\"]\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,y5GrUurxMaAbeORvEchtPBvbik.png\",\n      \"data-framer-height\": \"1360\",\n      \"data-framer-width\": \"1800\",\n      height: \"680\",\n      src: new URL(\"https://framerusercontent.com/images/y5GrUurxMaAbeORvEchtPBvbik.png\").href,\n      style: {\n        aspectRatio: \"1800 / 1360\"\n      },\n      width: \"900\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There are 5 steps you can follow to design your own growth loop - \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"1.  Identify the trigger: Choose feature, a benefit, or a social aspect of your product that will motivate users to take action. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"2.  Define the loop: Provide a clear path for users to take action, lead them to the next loop step & engage with your product. \"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"3.  Incentive structure: Build in rewards that incentivize users to take action. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"4. Optimize for virality: Financial viral loops, social loops, UGC loops, are all fair game. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"5.  Analyze & test: Analyze user behavior to identify key optimization areas.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Save this atomic essay to your device: \"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,QKNvCuV9Wr2BMYOgb7KckOZms0.png?preferredSize=full\",\n      \"data-framer-height\": \"1482\",\n      \"data-framer-width\": \"790\",\n      height: \"741\",\n      src: new URL(\"https://framerusercontent.com/images/QKNvCuV9Wr2BMYOgb7KckOZms0.png\").href,\n      style: {\n        aspectRatio: \"790 / 1482\"\n      },\n      width: \"395\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Create a high-converting landing page that grows your SaaS product.\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Get a conversion-friendly designed Figma wireframe \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Powerful, compelling words that shows off your product's benefits to your users \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Get a PDF report auditing your existing page + the reason behind making design/copy changes\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Get a PDF Growth report with 20+ actionable steps to optimize your entire user experience funnel. \"\n        })\n      })]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(Link, {\n        href: \"https://forms.reform.app/jSShYM/landing-page-remix/ye0d4u\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Click here\"\n        })\n      }), \" to get your high-converting landing page in 10 days. \"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Click here to \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://ctt.ac/5h03s\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"share this atomic essay with your network on Twitter. \"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })]\n  }),\n  Tu_Pd0zTZ: \"saas-growth-loop\",\n  YSKHrdVc1: \"5 steps to design a growth loop that compounds your SaaS growth. \"\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-04-28T00:00:00.000Z\",\n  id: \"tMMqTz4E8\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/1o0tJKHQpNawfL1gBFGEIBczN4.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/1o0tJKHQpNawfL1gBFGEIBczN4.jpg?scale-down-to=512\").href} 341w, ${new URL(\"https://framerusercontent.com/images/1o0tJKHQpNawfL1gBFGEIBczN4.jpg?scale-down-to=1024\").href} 682w, ${new URL(\"https://framerusercontent.com/images/1o0tJKHQpNawfL1gBFGEIBczN4.jpg?scale-down-to=2048\").href} 1365w, ${new URL(\"https://framerusercontent.com/images/1o0tJKHQpNawfL1gBFGEIBczN4.jpg\").href} 2048w`\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"\",\n  t7b0AvdZM: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"Follow this step by step action plan. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Recognize the customer awareness levels: \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Unaware: User has no clue about the problem you\u2019re solving\", /*#__PURE__*/_jsx(\"br\", {}), \"Problem aware - he\u2019s aware of his problem \", /*#__PURE__*/_jsx(\"br\", {}), \"Solution aware - He\u2019s aware of the solutions available \", /*#__PURE__*/_jsx(\"br\", {}), \"Product aware - he\u2019s aware of your specific solution \", /*#__PURE__*/_jsx(\"br\", {}), \"Most aware - he\u2019s considered buying from you. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"On your landing page, (TOFU) more often that not, you\u2019ll want to target problem-aware & solution-aware folks. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"If your user falls in this stage, show your promise + invoke the problem he\u2019s facing in the headline. Then, in the sub-headline, \", /*#__PURE__*/_jsx(\"br\", {}), \"show the after-effects of what will happen to the user when he uses your product, \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"After which, you go back to highlighting the main problem once again in 1 sentence. Once you do this, now\u2019s the time to begin unpacking your product. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Create 3 main value themes of your product. Cluster your features into value themes. Write 2 sentences on each value theme. Sentence 1: Show the problem with the status quo. The 2nd sentence: Show how your users life will change with his value theme. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Within each of these value themes, show the corresponding features in bullet forms. Followed by a customer quote and a CTA.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Add more social proof. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Then you add a headline that calls out your customers reiterating your promise and the problem you\u2019re solving. Along with a TLDR of all your features - make sure each feature corresponds to the promise and problem you\u2019re solving. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"Finally, add a last CTA. And you\u2019re all set. \", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    })\n  }),\n  Tu_Pd0zTZ: \"staring-in-front-of-a-blank-page-while-writing-your-saas-landing-page-copy\",\n  YSKHrdVc1: \"Staring in front of a blank page while writing your SaaS landing page copy?\"\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-04-27T00:00:00.000Z\",\n  id: \"h9ECRZ55C\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/6HkZjT2bkoLBLta7q3kizziGio.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/6HkZjT2bkoLBLta7q3kizziGio.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/6HkZjT2bkoLBLta7q3kizziGio.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/6HkZjT2bkoLBLta7q3kizziGio.jpg?scale-down-to=2048\").href} 2048w, ${new URL(\"https://framerusercontent.com/images/6HkZjT2bkoLBLta7q3kizziGio.jpg\").href} 2560w`\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"SaaS landing page \",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"A value theme is a cluster of 3-4 features that make sense together. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For eg, let\u2019s imagine we want to find the value themes a no-code website builder. In our case, the features are: drag and drop templates, AI editor, and editable components. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"These 3 features can be clustered together to create a value theme like: \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Design, write and customize your website in minutes.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"If 3 features are all you have, this will work for your main hero headline as well. If not, this becomes your headline for the value theme.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Then, you expand upon this value theme in the sub-headline in 2 short sentences.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The first sentence: Show the problem with the status quo. The 2nd sentence: Show how your users life will change with his value theme. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"After which, you show the 3 main features corresponding to the value themes. From a design standpoint, there are a couple directions you can take. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"#1: You can create a bullet list of the features to make the text easy to scan. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"#2: You can create 3 cards that show off your features - each with a headline & sub-headline. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"TLDR: \"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Make a list of all your features.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Label those features. \"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Cluster similar features into one bucket.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Write the headline using this value-theme.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Expand upon your value themes in the sub-headline in 2 sentences. \"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })]\n  }),\n  Tu_Pd0zTZ: \"write-your-saas-landing-page-copy\",\n  YSKHrdVc1: \"SaaS Value Themes: How to write 80% of your landing page copy \"\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-04-26T00:00:00.000Z\",\n  id: \"BeLDv7hpL\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/hh2arDkBJkBHy4ouTP4jAaZn78.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/hh2arDkBJkBHy4ouTP4jAaZn78.jpg?scale-down-to=512\").href} 341w, ${new URL(\"https://framerusercontent.com/images/hh2arDkBJkBHy4ouTP4jAaZn78.jpg?scale-down-to=1024\").href} 682w, ${new URL(\"https://framerusercontent.com/images/hh2arDkBJkBHy4ouTP4jAaZn78.jpg?scale-down-to=2048\").href} 1365w, ${new URL(\"https://framerusercontent.com/images/hh2arDkBJkBHy4ouTP4jAaZn78.jpg\").href} 2048w`\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"SaaS landing page\",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Sticky header\"\n      }), \" - Have the signup and login buttons here so these primary buttons are always at hand for the user.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Headline\"\n      }), \" - 1 short sentence between 5-8 words explaining 1 main benefit of your product.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Sub-headline - \"\n      }), \"A single sentence of what your tool is, and how you\u2019re providing the benefit you promised in the headline. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Screenshot \"\n      }), \"- Include sexy screenshot or a muted Loom video to show your product in action.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"CTA\"\n      }), \" - Signup button for new users \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Problem Statement\"\n      }), \": 1 sentence header about the problem you\u2019re solving and why the status quo sucks\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Solution:\"\n      }), \" 1 sentence sub-headline explaining your solution to the problem and what will happen to your users once they use your solution\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Benefits:\"\n      }), \" 3 main value proposition statements. For each benefit, have a headline followed by 3 bulleted points + a social proof element + CTA \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Features TLDR:\"\n      }), \" Give a card-based TLDR of your features to give users a summary of the features of your product \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Testimonials:\"\n      }), \" Add social proof here - Use around 7-10 of these quotes. \\u2028\\u2028\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Name your audience directly\"\n      }), \": A one-liner explaining who the product is for along with the main primary value proposition mentioned in the hero headline. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Pricing:\"\n      }), \" Write 1 sentence headline about how many people just like your prospect is using your product. Then show the pricing. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"strong\", {\n        children: \"Footer:  \"\n      }), \"Have a link to resources, blogs, newsletter, and privacy policy, Terms of service & email for users to get in touch with you.\"]\n    })]\n  }),\n  Tu_Pd0zTZ: \"saas-landing-page-structure\",\n  YSKHrdVc1: \"The SaaS Landing Page copy structure that converts at 3.9%\"\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-04-25T00:00:00.000Z\",\n  id: \"Qb4x0T8fe\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/TQKemf10oDGhNlhfobRggZ33gY.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/TQKemf10oDGhNlhfobRggZ33gY.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/TQKemf10oDGhNlhfobRggZ33gY.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/TQKemf10oDGhNlhfobRggZ33gY.jpg?scale-down-to=2048\").href} 2048w, ${new URL(\"https://framerusercontent.com/images/TQKemf10oDGhNlhfobRggZ33gY.jpg\").href} 3072w`\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"Concise Writing\",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"#1: \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Use active voice over passive voice\"\n      }), \": \u201CJim bought an annual subscription to Regis\u201D is better than \u201CAn annual subscription of Regis was bought by Jim. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"#2: \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Get rid of -ly words\"\n      }), \" - collaboratively, creatively, passionately are all examples if adverbs. The best-selling novels come in with 25% fewer adverbs than the average novel that amateur writers post online.\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), \"#3: \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Say what something is rather than what it isn\u2019t.\"\n      }), \" - Instead of saying \u201Cthis software is error-free\u201D, say \u201Cthis software is consistent\u201D or \u201Cstable.\u201D\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"#4:  \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Limit one sentence to one idea\"\n      }), \": Make each sentence about one tiny idea. Then expand upon that idea in the next sentence. And then some more. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"#5: \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Use a combination of long & short sentences:\"\n      }), \" Long sentences take you on a journey. Short ones state the truth - This is how/what it is.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"#6: \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Read, highlight & rewrite\"\n      }), \": Read your sentence aloud. The highlight the most important words in that sentence. Rewrite, your sentence by highlighting the most important words. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"#7: \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \" Use word repetition\"\n      }), \" - \u201CThe all in-one digital notebook. For all-in-one working professionals\u201D. Classic example of repetition at play. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"#8: \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Don\u2019t be boring \"\n      }), \"- When each sentence follows the same structure and rhythm, your writing becomes boring. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"#9: \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Follow the REAMP framework: \"\n      }), \"Your sentence has rhythm, easy to read, authentic, meaningful, and polished. \"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"#10: \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Keep your Flesch Score low \"\n      }), \"- It\u2019s a readability metric. Keep your Flesch score to 5, and you can be sure your writing is super easy to understand. Hemmingway had a Flesch score of 3 to 4.2.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })]\n  }),\n  Tu_Pd0zTZ: \"10-ideas-for-concise-writing-for-saas\",\n  YSKHrdVc1: \"Communicate your SaaS product\u2019s value prop concisely using these 10 ideas. \"\n}, {\n  DD39DBmBH: 'var(--token-bd377b4b-bd02-4975-a6e5-f4242e212fba, rgb(78, 204, 207)) /* {\"name\":\"Green\"} */',\n  EZue1CzWP: \"2023-04-17T00:00:00.000Z\",\n  id: \"OB96zN4r7\",\n  ivFLyaMNq: \"\",\n  kBAWMceDj: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/RiVPOQ4XcfQQcYSp5gwuw1ZCH0Y.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/RiVPOQ4XcfQQcYSp5gwuw1ZCH0Y.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/RiVPOQ4XcfQQcYSp5gwuw1ZCH0Y.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/RiVPOQ4XcfQQcYSp5gwuw1ZCH0Y.jpg?scale-down-to=2048\").href} 2048w, ${new URL(\"https://framerusercontent.com/images/RiVPOQ4XcfQQcYSp5gwuw1ZCH0Y.jpg\").href} 3072w`\n  },\n  oblsMPwoB: false,\n  PPeTwl1b8: \"Atomic Essay\",\n  t7b0AvdZM: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"Each value proposition has 3 sentences. Each sentence has a specific purpose. These are the syntaxes I came up with after studying B2B SaaS landing pages. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Syntax 1: \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S1: Use product adjective analogy. (Eg: Product is as simple as dragging and dropping).\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S2: Drive home that yes it is the case. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S3: Close the loop by explaining how your product makes it happen. \"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Syntax 2: \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S1: Pose the problem your product solves as a question.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S2: Tell users that it doesn\u2019t have to be a problem at all. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S3: Show the reason WHY this is not a problem and HOW your solution solves for this problem.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Syntax 3: \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S1: Create a context why the existing status quo is suboptimal.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S2: Show HOW the product enhances your existing sub-optimal state. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S3: Show WHAT benefits the user will get from this new enhanced optimal state.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Syntax 4: \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S1: Use questions to challenge the status quo. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S2: explains the XYZ feature and HOW it will benefit the user. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"S3: drive home WHY its something you can\u2019t do without. 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