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  "sourcesContent": ["import { jsx as _jsx, jsxs as _jsxs } from \"react/jsx-runtime\";import { addPropertyControls, ComponentPresetsConsumer, ControlType } from \"framer\";import { motion } from \"framer-motion\";import * as React from \"react\";import { Youtube as YouTube } from \"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js\"; /**\n* @framerRecordIdKey id\n* @framerSlug ZZqmpCVJ5\n* @framerEnumToDisplayNameUtils 1\n* @framerData\n*/const data = [{ fNghq5odz: /*#__PURE__*/_jsxs(React.Fragment, { children: [/*#__PURE__*/_jsx(\"h3\", { children: \"Challenge:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"A fashion company was planning to launch a new line of hair accessories. However, they were not sure how to price the product. Too expensive, and the product might turn off would-be shoppers. Too cheap, and the product may not convey the brands' associations of luxury and quality. \" }), /*#__PURE__*/_jsx(\"h3\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"Solution:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"Swayable tested prices from $45 and $75 for product consideration and purchase intent.\" }), /*#__PURE__*/_jsx(\"h3\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"Results:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"Interestingly, the $75 price drove the strongest intent, signalling that audiences might see the higher price as a signal of luxury. In fact, audiences even had a negative reaction to the prices below $55!\" }), /*#__PURE__*/_jsx(\"img\", { alt: \"\", className: \"framer-image\", \"data-framer-asset\": \"data:framer/asset-reference,NTAjZZKiwb1jsDviYSkPM8BtN4.png\", \"data-framer-height\": \"628\", \"data-framer-width\": \"2420\", height: \"314\", src: new URL(\"https://framerusercontent.com/images/NTAjZZKiwb1jsDviYSkPM8BtN4.png\").href, style: { aspectRatio: \"2420 / 628\" }, width: \"1210\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"The client was also able to determine which audiences to target. Younger audiences (under 35s) showed significantly higher interest than their older counterparts:\" }), /*#__PURE__*/_jsx(\"img\", { alt: \"\", className: \"framer-image\", \"data-framer-asset\": \"data:framer/asset-reference,8lZUEl7XB6y52zjkwjaIlvAbMzQ.png\", \"data-framer-height\": \"458\", \"data-framer-width\": \"1106\", height: \"229\", src: new URL(\"https://framerusercontent.com/images/8lZUEl7XB6y52zjkwjaIlvAbMzQ.png\").href, style: { aspectRatio: \"1106 / 458\" }, width: \"553\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"Conclusion:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"Companies can use Swayable to test out different prices before launching widely. \" })] }), HV6rDOiDD: \"Testing prices for a new product\", id: \"Kt1yRZ1_s\", lm37ImPQH: \"2023-01-02T00:00:00.000Z\", rQ6G_ko_9: \"Price\", TWPYaqw1P: { alt: \"\", src: new URL(\"https://framerusercontent.com/images/EDarGKIsc1d6RGaFT309oqqBFAc.png\").href }, ZZqmpCVJ5: \"price\" }, { fNghq5odz: /*#__PURE__*/_jsxs(React.Fragment, { children: [/*#__PURE__*/_jsx(\"h3\", { children: \"Challenge:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"The COVID-19 pandemic hit the film industry hard. Even after  restrictions lifted, many studios struggled to get audiences back to theaters due to safety concerns and the availability streaming services at home. Our client, one of the top global movie studios, faced a challenge: how to persuade audiences to come back to theaters. They had a massive action film to launch, but were unsure which messaging would be effective. \" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"Solution:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"Swayable tested (7) different trailers to see which would be most effective at creating a sense of urgency to see it in theaters. These trailers were designed to appeal to different audience segments, with variations in tone, style, and content. Swayable and the client worked closely to identify the\\xa0test metrics that the trailers would be judged on, aligning on:\" }), /*#__PURE__*/_jsxs(\"ul\", { children: [/*#__PURE__*/_jsx(\"li\", { \"data-preset-tag\": \"p\", children: /*#__PURE__*/_jsx(\"p\", { children: \"Lift in interest in seeing film \" }) }), /*#__PURE__*/_jsx(\"li\", { \"data-preset-tag\": \"p\", children: /*#__PURE__*/_jsx(\"p\", { children: \"Lift in likelihood to see film \u2018in a theater' \" }) }), /*#__PURE__*/_jsx(\"li\", { \"data-preset-tag\": \"p\", children: /*#__PURE__*/_jsx(\"p\", { children: \"Lift in urgency to see film \u2018right away\u2019\" }) })] }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"Results:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"In 24 hours, Swayable identified the most effective trailer, with data across all metrics and different audience segments available. Qualitative comments from the respondents helped the client understand why audiences liked this trailer best. The movie studio used this trailer in its marketing campaign and the film smashed box office records, and went on to be one of the highest grossing films of 2022.\" }), /*#__PURE__*/_jsx(\"img\", { alt: \"\", className: \"framer-image\", \"data-framer-asset\": \"data:framer/asset-reference,0m8GPb4tCJNhR7CrvcriwixDSng.png\", \"data-framer-height\": \"445\", \"data-framer-width\": \"1600\", height: \"222\", src: new URL(\"https://framerusercontent.com/images/0m8GPb4tCJNhR7CrvcriwixDSng.png\").href, style: { aspectRatio: \"1600 / 445\" }, width: \"800\" }), /*#__PURE__*/_jsx(\"p\", { children: \"Results are indicative but have been changed to preserve confidentiality\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"Conclusion:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"By partnering with Swayable, movie studios can leverage persuasion insights to identify and adjust content that resonates with audiences and drives ticket sales.\" })] }), HV6rDOiDD: \"Perfecting movie trailers with Swayable\", id: \"Wwej6YFPv\", lm37ImPQH: \"2023-02-02T00:00:00.000Z\", rQ6G_ko_9: \"Movie Trailers\", TWPYaqw1P: { alt: \"\", src: new URL(\"https://framerusercontent.com/images/YF2epS8v65dvKyl0DMoSx1A5s.png\").href, srcSet: `${new URL(\"https://framerusercontent.com/images/YF2epS8v65dvKyl0DMoSx1A5s.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/YF2epS8v65dvKyl0DMoSx1A5s.png?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/YF2epS8v65dvKyl0DMoSx1A5s.png\").href} 1241w` }, ZZqmpCVJ5: \"movietrailers\" }, { fNghq5odz: /*#__PURE__*/_jsxs(React.Fragment, { children: [/*#__PURE__*/_jsx(\"h3\", { children: \"Challenge:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"Truff, a digital native brand, was about to launch its first-ever national TV campaign, and they wanted to make sure it was a success. \\xa0But they were unsure which concept would result in the highest payoff. They also wanted to target the right audience.\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"Our challenge was twofold:\\xa0\" }), /*#__PURE__*/_jsxs(\"ol\", { children: [/*#__PURE__*/_jsx(\"li\", { \"data-preset-tag\": \"p\", children: /*#__PURE__*/_jsx(\"p\", { children: \"Help Truff determine which TV concept would best drive sales for Truff\" }) }), /*#__PURE__*/_jsx(\"li\", { \"data-preset-tag\": \"p\", children: /*#__PURE__*/_jsx(\"p\", { children: \"Identify which audiences Truff should target\" }) })] }), /*#__PURE__*/_jsxs(\"h6\", { children: [/*#__PURE__*/_jsx(\"em\", { children: \"I didn't want to spend 4 weeks and thousands of dollars to find out it wasn't working. \" }), \" - Calvin Lammers, SVP\\xa0eCommerce, Truff\"] }), /*#__PURE__*/_jsx(\"h3\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"Solution:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: 'Truff tested multiple TV videos in Swayable, measuring a combination of brand lift and purchase intent attributes. Truff also added custom metrics, including \"Would Try\" and \"Would add to my food.\"' }), /*#__PURE__*/_jsx(\"img\", { alt: \"\", className: \"framer-image\", \"data-framer-asset\": \"data:framer/asset-reference,zbLj03IuyvI5XhzFBXNyN5KZA.png\", \"data-framer-height\": \"721\", \"data-framer-width\": \"1366\", height: \"360\", src: new URL(\"https://framerusercontent.com/images/zbLj03IuyvI5XhzFBXNyN5KZA.png\").href, style: { aspectRatio: \"1366 / 721\" }, width: \"683\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsxs(\"h6\", { children: [/*#__PURE__*/_jsx(\"em\", { children: \"Audience targeting for TV can be tough to measure. With streaming TV you can get some targeting insights, but linear TV you don't; it's a bit of a black box. In Swayable\u2019s test we saw that our ads performed well with certain markets. So, we used the data to target which networks to run the ads on and reach those audiences.\" }), \" - Calvin Lammers, SVP\\xa0eCommerce, Truff\"] }), /*#__PURE__*/_jsx(\"h3\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"Results:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"Swayable identified the top concept, and which groups were most swayed by the campaign, which allowed Truff to select the channels with audiences most likely to love Truff's ad. Immediately post launch, Truff reported an increase in Google brand search, and lift in Amazon traffic.\" }), /*#__PURE__*/_jsxs(\"h6\", { children: [/*#__PURE__*/_jsx(\"em\", { children: \"Overall, the level of detail and how far you can dig down into the Swayable results impressed me. I had an idea about the platform, but the overall sentiment analysis, getting a look at 5 different audiences, seeing what worked, what didn't - there are a lot of great insights applicable for future creative. \" }), \"- Calvin Lammers, SVP\\xa0eCommerce, Truff\"] }), /*#__PURE__*/_jsx(\"h3\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"The winning ad:\" }), /*#__PURE__*/_jsx(motion.div, { className: \"framer-text-module\", style: { \"--aspect-ratio\": \"560 / 315\", aspectRatio: \"var(--aspect-ratio)\", height: \"auto\", width: \"100%\" }, children: /*#__PURE__*/_jsx(ComponentPresetsConsumer, { componentIdentifier: \"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\", children: (presetProps) => /*#__PURE__*/_jsx(YouTube, { ...presetProps, play: \"Off\", shouldMute: true, thumbnail: \"Medium Quality\", url: \"https://www.youtube.com/watch?v=2WI3lt0qbQI&embeds_referring_euri=https%3A%2F%2Ftry.swayable.com%2F&source_ve_path=Mjg2NjY&feature=emb_logo\" }) }) }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) })] }), HV6rDOiDD: \"Optimizing TV ads with Truff Hot Sauce\", id: \"kVZUQY0DI\", lm37ImPQH: \"2022-03-11T00:00:00.000Z\", rQ6G_ko_9: \"TV Ads\", TWPYaqw1P: { alt: \"\", src: new URL(\"https://framerusercontent.com/images/7UUxh5otCJGSgPSqfC1y8dCFlQg.png\").href, srcSet: `${new URL(\"https://framerusercontent.com/images/7UUxh5otCJGSgPSqfC1y8dCFlQg.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/7UUxh5otCJGSgPSqfC1y8dCFlQg.png?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/7UUxh5otCJGSgPSqfC1y8dCFlQg.png\").href} 1248w` }, ZZqmpCVJ5: \"truff\" }, { fNghq5odz: /*#__PURE__*/_jsxs(React.Fragment, { children: [/*#__PURE__*/_jsx(\"h3\", { children: \"Challenge:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"Creative agency SS+K and partners Peel and M&C Saatchi Group developed a new ad campaign for Visit Iceland that positioned Iceland as the antidote the COVID19 pandemic. The campaigns were a hit with the press, but SS+K needed a way to tell if the campaigns were actually driving travel demand for Iceland:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"em\", { children: \"\u201CIt\u2019s easy to see the press coverage or the sentiment on social media, but we needed to know if the campaign was really growing interest in and plans to visit Iceland.\u201D - Elena Claro, SS+K Senior Strategist\" }) }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"Solution:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"SS+K used Swayable to measure the campaign's impact, zeroing in on 3 metrics: Dream, Plan, Book. \" }), /*#__PURE__*/_jsx(\"img\", { alt: \"\", className: \"framer-image\", \"data-framer-asset\": \"data:framer/asset-reference,H0lKzT8fNEZqmoXspXETINywKNI.png\", \"data-framer-height\": \"720\", \"data-framer-width\": \"1280\", height: \"360\", src: new URL(\"https://framerusercontent.com/images/H0lKzT8fNEZqmoXspXETINywKNI.png\").href, style: { aspectRatio: \"1280 / 720\" }, width: \"640\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"em\", { children: \"\u201CBeing able to report how the ads performed against each step on the journey has helped us to crystallize the impact of our work.\u201D -Elena Claro, SS+K Senior Strategist\" }) }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"Results:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"The Swayable tests revealed that SS+K\u2019s campaign increased the likelihood of people to rank Iceland number one for their next holiday and start planning their trip. \" }), /*#__PURE__*/_jsx(\"p\", { children: \"SS+K\\xa0included Swayable's data to back up awards applications, picking up three Cannes Lions, two ANDYs, five Effies, one Pencil from the One Show.\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"em\", { children: \"\u201CIt was important to have something concretely measured with our target to show that our campaign was not just a flash in the pan, but it drove real brand and business results.\u201D  -Elena Claro, SS+K Senior Strategist\" }) }), /*#__PURE__*/_jsx(\"img\", { alt: \"\", className: \"framer-image\", \"data-framer-asset\": \"data:framer/asset-reference,JhIS42RlV6IypnrUwnLhQKWOZs.png\", \"data-framer-height\": \"720\", \"data-framer-width\": \"1280\", height: \"360\", src: new URL(\"https://framerusercontent.com/images/JhIS42RlV6IypnrUwnLhQKWOZs.png\").href, style: { aspectRatio: \"1280 / 720\" }, width: \"640\" }), /*#__PURE__*/_jsx(\"h3\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"h3\", { children: \"What did the campaign look like?\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"\u2018Scream\u2019 positioned Iceland as the perfect destination to let out the pain of living through the COVID19 pandemic. Visit Iceland launched a site where participants could scream into their phone, and that scream would be played live on one of seven speakers across the seven regions of Iceland.\" }), /*#__PURE__*/_jsx(motion.div, { className: \"framer-text-module\", style: { \"--aspect-ratio\": \"560 / 315\", aspectRatio: \"var(--aspect-ratio)\", height: \"auto\", width: \"100%\" }, children: /*#__PURE__*/_jsx(ComponentPresetsConsumer, { componentIdentifier: \"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\", children: (presetProps) => /*#__PURE__*/_jsx(YouTube, { ...presetProps, play: \"Off\", shouldMute: true, thumbnail: \"Medium Quality\", url: \"https://youtu.be/7iWeMPEEuk0\" }) }) }), /*#__PURE__*/_jsx(\"p\", { children: \"\u2018Sweatpant boots\u2019 debuted just as travel started to pick up again, centering around the idea of upcycling your sad lockdown sweatpants into adventure-ready hiking boots to explore Iceland in.\" }), /*#__PURE__*/_jsx(motion.div, { className: \"framer-text-module\", style: { \"--aspect-ratio\": \"560 / 315\", aspectRatio: \"var(--aspect-ratio)\", height: \"auto\", width: \"100%\" }, children: /*#__PURE__*/_jsx(ComponentPresetsConsumer, { componentIdentifier: \"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\", children: (presetProps) => /*#__PURE__*/_jsx(YouTube, { ...presetProps, play: \"Off\", shouldMute: true, thumbnail: \"Medium Quality\", url: \"https://youtu.be/-RR_D9_laZk\" }) }) }), /*#__PURE__*/_jsx(\"p\", { children: \"\u2018Outhorse your email\u2019 took inspiration from the \u2018always-on\u2019 culture of working from home, offering vacationers a way to truly disconnect: an Icelandic horse will write your out of office email for you, so you can fully enjoy your vacation.\" }), /*#__PURE__*/_jsx(motion.div, { className: \"framer-text-module\", style: { \"--aspect-ratio\": \"560 / 315\", aspectRatio: \"var(--aspect-ratio)\", height: \"auto\", width: \"100%\" }, children: /*#__PURE__*/_jsx(ComponentPresetsConsumer, { componentIdentifier: \"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\", children: (presetProps) => /*#__PURE__*/_jsx(YouTube, { ...presetProps, play: \"Off\", shouldMute: true, thumbnail: \"Medium Quality\", url: \"https://youtu.be/kbfD_lX1Tog\" }) }) })] }), HV6rDOiDD: \"Winning Cannes and Effies with SS+K and Visit Iceland\", id: \"wjDXWSYos\", lm37ImPQH: \"2023-05-05T00:00:00.000Z\", rQ6G_ko_9: \"Campaign\", TWPYaqw1P: { alt: \"\", src: new URL(\"https://framerusercontent.com/images/YuNLGtC4ZWI5TDBy6UYoVImwkY.png\").href, srcSet: `${new URL(\"https://framerusercontent.com/images/YuNLGtC4ZWI5TDBy6UYoVImwkY.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/YuNLGtC4ZWI5TDBy6UYoVImwkY.png?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/YuNLGtC4ZWI5TDBy6UYoVImwkY.png\").href} 1252w` }, ZZqmpCVJ5: \"ssk\" }, { fNghq5odz: /*#__PURE__*/_jsxs(React.Fragment, { children: [/*#__PURE__*/_jsx(\"h3\", { children: \"Challenge:\" }), /*#__PURE__*/_jsx(\"p\", { children: /*#__PURE__*/_jsx(\"br\", { className: \"trailing-break\" }) }), /*#__PURE__*/_jsx(\"p\", { children: \"Thomas's Senior Brand Manager Mike Jensen wanted to attract younger customers to the brand with a new digital campaign. 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