{
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  "sources": ["ssg:https://framerusercontent.com/modules/vzWyQzfuUJIbjbwLV867/K10577qh83tZtFqjPTGY/JNT1W4eaH-7.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as a}from\"framer-motion\";import*as o from\"react\";export const richText=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://en.wikipedia.org/wiki/Artificial_intelligence\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Artificial Intelligence\"})}),\" (AI for short) is a groundbreaking, fast-evolving technology that\u2019s already changing industries. However, it\u2019s still only accomplishing a small fraction of what we imagine we can do with it. The use of AI in business is increasing, and organizations are finding new ways to implement this technology to improve their bottom line. But what\u2019s the critical component of this rising AI trend?\"]}),/*#__PURE__*/e(\"p\",{children:\"Unsurprisingly, it\u2019s data. Data is the one aspect businesses rely on most nowadays, and it will have a significant role in the implementation of new technologies. When it comes to defining the relationship between Artificial Intelligence and data quality, there are a few important things to note. Let\u2019s have a look at how data quality affects AI:\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Data Is the Main Element in Powering AI\"})}),/*#__PURE__*/t(\"p\",{children:[\"Artificial Intelligence systems are impressive, reminding people that the \",/*#__PURE__*/e(n,{href:\"https://futureoflife.org/background/benefits-risks-of-artificial-intelligence/?cn-reloaded=1\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"future is fast approaching\"})}),\". Be it as it may, our elaborate and sophisticated AI wouldn\u2019t have anything to work with without data. It\u2019s the central element in powering AI, allowing it to perform the necessary operations (like data analysis) that make it useful to us. When we want to add intelligence to a system, one of the first things to do is gather data that it could use \u2014 but it has to be the right data, in sufficient quantities.\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Dirty Data Can Be a Problem\"})}),/*#__PURE__*/t(\"p\",{children:[\"What happens in an AI system when using improper data? It\u2019s simple, and in some ways, much like it is with humans: without the proper information, we can\u2019t reach the right conclusions. An AI system working with so-called \",/*#__PURE__*/e(n,{href:\"https://www.techopedia.com/definition/1194/dirty-data\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"dirty data\"})}),\" is not likely to be efficient. Dirty data is a problem because organizations that haven\u2019t been gathering and analyzing correctly have their data kept in different formats, scattered across all of their systems. Unnecessary time and resources would have to be used for a team of trained human data scientists to make sense of the data being kept like that.\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Solutions that Collect and Keep Data Clean\"})}),/*#__PURE__*/e(\"p\",{children:\"To make proper use of AI, organizations need to find a solution that will help them gather clean and accurate data. These solutions would ideally be integrated into their existing data gathering systems so that all of the required information is present in the same place.\"}),/*#__PURE__*/t(\"p\",{children:[\"One such solution is \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Runner EDQ\u2019s CLEAN_Data\"})}),\", which is a software integration into your existing enterprise systems that automatically collect and cleanses data. The range of data quality services and solutions Runner offers can help an organization get their databases in order, giving them a clean slate to start implementing AI that would work with this data.\"]}),/*#__PURE__*/e(\"p\",{children:\"Artificial Intelligence is poised to take over the business world, and organizations should be ready to embrace it and use it to its full potential. That\u2019s impossible to do without quality data, so ensuring that you\u2019re using a quality solution to keep your data accurate and clean is going to help your business\u2019 bottom line.\"})]});export const richText1=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Ever since data has become one of the key factors in running a business, there\u2019s been a debate about its use. Sometimes business can be in a dilemma as to whether they\u2019re trusting their gathered data too much. It can be justified, since data is prone to constant change, and as a business, you may be making decisions on information that isn\u2019t accurate anymore.\"}),/*#__PURE__*/e(\"p\",{children:\"There is also the question of using data to make business decisions. Any company\u2019s ultimate goal is to improve their bottom line by providing what its customers need. In those circumstances, the importance of customer data, in particular, is undeniable. How can companies cater to the needs of their customers if they don\u2019t know anything about them? But if they do, how can they make the right data-driven decisions?\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Using Clean Data\"})}),/*#__PURE__*/t(\"p\",{children:[\"You can\u2019t overstate the importance of using clean data when making data-driven decisions. Whether your focus is on your company\u2019s inner workings and \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/news/the-importance-of-accurate-employee-data/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"employee data\"})}),\" or your customers\u2019 expectations, you need to ensure the data you\u2019re using is accurate. Gather reports frequently and work on continuously updating the data you already have. That\u2019s certain to bring forth crucial insights about your company\u2019s needs, which ultimately helps in the decision-making process.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Trusting Data that You\u2019ve Gathered\"})}),/*#__PURE__*/t(\"p\",{children:[\"According to a \",/*#__PURE__*/e(n,{href:\"https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2016/10/building-trust-in-analytics.pdf\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"KPMG research report\"})}),\", believing data is somewhat of a problem for businesses. With only 34% of decision-makers stating that they have a high level of confidence in their operational data analytics, it\u2019s clear that D&A has some work to do to ensure trust. However, the situation seems to be the best in the U.S. which has the highest level of confidence in data among its companies. The reasons for this lack of trust may vary, but it often has to do with data quality.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Impact of Quality Data on a Business\"})}),/*#__PURE__*/t(\"p\",{children:[\"With weak data quality, it\u2019s almost a given that it will be difficult for decision makers to trust the analytics. Of course, sometimes it can be difficult for companies to know whether the data they have is quality or not. Still, using unreliable data to make decisions can have severe consequences for a business. According to Experian\u2019s \",/*#__PURE__*/e(n,{href:\"https://www.edq.com/globalassets/uk/papers/global-research-2015_20pp-ext-apr15.pdf\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Global Data Quality Research\"})}),\" from 2015, over 80% of companies state that revenue is affected by inaccurate or incomplete data. With the impact use of data has on businesses, it\u2019s becoming more and more critical to ensure data reliability.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ensuring Quality, Clean Data\"})}),/*#__PURE__*/e(\"p\",{children:\"Experts agree that businesses who want to make data-driven decisions need first to address the quality of their data. Companies can\u2019t afford to treat data quality as an afterthought anymore \u2014 instead, ensuring it should become part of their strategy.\"}),/*#__PURE__*/t(\"p\",{children:[\"Runner EDQ\u2019s \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"software integration solutions\"})}),\" can provide some much-needed help in ensuring quality, clean data. From keeping \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/news/contact-data-the-importance-of-managing-it-properly/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"customer\"})}),\" and \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/news/the-importance-of-having-correct-vendor-data/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"vendor contact data\"})}),\" updated to delivering useful marketing information such as demographic data, \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/news/social-media-handles-make-contact-data-complete/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"social media handles\"})}),\" and \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/news/what-are-geocodes-and-why-are-they-important-2/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"GeoCodes\"})}),\", our solutions can ensure that you\u2019re making decisions based on enterprise quality data.\"]}),/*#__PURE__*/t(\"p\",{children:[\"For more information on our software solutions that ensure data quality, \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"visit our website\"})}),\". Runner EDQ can provide you with a strong foundation that lets you tackle data quality in an organized manner, ensuring that your data-driven decisions are based on accurate information.\"]})]});export const richText2=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Attracting new students is an essential part of any institution\u2019s long-term development strategy. While that might be the key to survival, there are different steps that an institution can take to ensure students will continue to choose to study there.\"}),/*#__PURE__*/e(\"p\",{children:\"One of those steps is undoubtedly maintaining a healthy and engaged alumni network. It may not seem evident at first, but graduates leaving the university can contribute significantly to its continued success. However, for your institution to reap the benefits, you must first build the network. Let\u2019s have a look at why institutions need to have an alumni network and how to create one.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Financial Support for the Institution\"})}),/*#__PURE__*/e(\"p\",{children:\"Their most distinguished alumni often organize plenty of fundraising efforts for an institution. Of course, the more money raised, the better \u2014 additional funds can help universities provide scholarships. That way the alumni can help those students who might not have had an opportunity to develop their talent because of financial difficulties.\"}),/*#__PURE__*/e(\"p\",{children:\"And it doesn\u2019t stop at scholarships! Various financial donations provided in part by the alumni can help equip the institution\u2019s facilities to offer the most modern teaching and researching tools available. It drives innovation and pioneering, both defining traits of a top university.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Increased Employability for the Students\"})}),/*#__PURE__*/t(\"p\",{children:[\"Alumni \",/*#__PURE__*/e(n,{href:\"https://dus.psu.edu/mentor/old/articles/021007sp.htm\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"can offer career support\"})}),\" to the current students of an institution. But, to do that, they first have to be engaged students themselves. The involvement of alumni in providing a competitive edge to the younger students can be invaluable for an institution\u2019s rank when it comes to graduate employability. All this attracts new students, in turn, adding to the institution\u2019s reputation and standing with potential students.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Mutual Support\"})}),/*#__PURE__*/e(\"p\",{children:\"If students become engaged over the course of their studies, they\u2019ll want to give back to the institution that provided them with a quality education. As much as they benefit from it, the university also obtains help from the experience of its graduates and their skills.\"}),/*#__PURE__*/e(\"p\",{children:\"Alumni can become an institution\u2019s best ambassadors, championing its causes and trying to ensure that it continues to thrive. They can even promote it to their connections and social networks, as many of them do.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Personal Development\"})}),/*#__PURE__*/t(\"p\",{children:[\"Of course, an \",/*#__PURE__*/e(n,{href:\"https://www.iie.org/Learn/Blog/2015-September-Tips-For-Comprehensive-Alumni-Engagement\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"engaged alumni network\"})}),\" doesn\u2019t only benefit the institution that maintains it. The alumni can benefit from it too, as an encouraging and active environment helps them develop their skills. The more activities they participate in, the better their odds of becoming able to hone their skills further.\"]}),/*#__PURE__*/e(\"p\",{children:\"It leads to a satisfying career and professional journey, as well as increased experience and knowledge of what makes them who they are. Keeping the alumni informed and engaged ensures that they\u2019ll be able to adjust to the changing market and still represent their institution in the best light possible.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Appealing to a Changing Market\"})}),/*#__PURE__*/e(\"p\",{children:\"Institutions often face a problem when it\u2019s time to recruit new students. With each generation of alumni that leaves, a new strategy must be thought of, that would attract the latest generation of hopeful students.\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, those are currently the Millennials, a demographic force to be reckoned with in every industry. Especially in education, getting their attention matters \u2014 and more often than not their attention is on the internet. It is why digital marketing is an excellent choice for attracting millennials, especially on mobile.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Building an Alumni Network\"})}),/*#__PURE__*/e(\"p\",{children:\"All of these benefits of alumni influence can\u2019t help higher education institutions if there is no alumni network to speak of. It is why universities and colleges need to be proactive when creating and maintaining one.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the most critical requirements for having an alumni network is making sure that the student contact data is correct. Without it, you won\u2019t be able to reach the people you need. An alumni network consists of vital information about each student, and higher education institutions need to start with the basics and build up from there.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Engagement and Contact Data\"})}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s important to note that when a higher education institution has the correct student and alumni data, the involvement of the student body goes up. It is because students expect universities to be able to contact them and keep all the processes going smoothly.\"}),/*#__PURE__*/t(\"p\",{children:[\"Also, an \",/*#__PURE__*/e(n,{href:\"https://www.ellucian.com/White-Papers/College-students-and-their-data-what-they-expect-Wakefield/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"overwhelming majority of students\"})}),\", 98% of those surveyed, stated that they\u2019d prefer if their schools used their information to provide them post-graduation support. Without accurate data, life on campus becomes much harder, both for the students and the graduates, as well as the higher institution administration workers that might find it difficult to keep track of everything.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Avoiding Data Errors\"})}),/*#__PURE__*/t(\"p\",{children:[\"Campuses face a problem of \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/wp-content/uploads/2018/01/CLEAN_Student-PeopleSoft-Campus-Solutions-whitepaper.pdf\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"frequent data errors\"})}),\", which can affect more than engagement. At best, incorrect data essentially means that the institution will lose time and money trying to reach the person they need. At worst, data errors might cause a decrease in student retention, depending on how frequent and severe they are. Considering that most higher education institutions place student retention as one of their primary goals, it\u2019s easy to see how devastating these consequences may be.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Software Solutions for Clean Alumni Contact Data\"})}),/*#__PURE__*/t(\"p\",{children:[\"With the help of data software solutions that integrate with existing data management platforms, you can ensure your data is always correct. One such solution is \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/clean_alumni/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Runner EDQ\u2019s CLEAN_Alumni\"})}),\", which provides enterprise quality data on your alumni. Its features include formatting, standardization, and verification of addresses, address change updates, as well as enhanced contact information that includes emails, phones and \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/news/social-media-handles-make-contact-data-complete/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"social media handles\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"With Runner EDQ, you can rest assured that your lists aren\u2019t full of duplicates, and it offers capabilities you can use in your institution\u2019s marketing efforts. Demographics data, which is extremely valuable, as well as \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/news/what-are-geocodes-and-why-are-they-important-2/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"GeoCode\"})}),\" locations and social media updates for marketing and engagement, are all available with CLEAN_Alumni. This information makes it much easier to identify different populations within your lists, which is useful for the increased ease of marketing.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Visit our website\"})}),\" to learn more about how our student and alumni data quality solutions help higher education institutions. Keeping student and alumni data clean and updated plays an essential role in making sure your network is engaged.\"]})]});export const richText3=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In the early stages of the development of marketing, it was all about the slogans and the messages. During the 1920\u2019s, many mass-produced products became more readily available to more people, so companies had begun to advertise differently. That was the beginning of the sales era of marketing, according to \",/*#__PURE__*/e(n,{href:\"https://nanopdf.com/download/the-evolution-of-marketing-d-steven-white_pdf\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Dr. Steven White\"})}),\". Rather than the laser-focused approach in advertising we\u2019re used to today, the first generation of copywriters focused their efforts on appealing to the masses.\"]}),/*#__PURE__*/e(\"p\",{children:\"Understandably, that did not always work as well as intended. In the evolution of marketing, it\u2019s likely that no development was as impactful as the use of demographic data. But what exactly is demographic data and why did it become so important for marketing?\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Is Demographic Data?\"})}),/*#__PURE__*/e(\"p\",{children:\"When it comes to data, demographics is a statistical study of a population. It usually includes socio-economic information such as population birth rate, income, average age, education, employment, as well as geographic location. It may not look particularly crucial or enlightening for marketers at first glance. However, demographic data is what allows them to know who they\u2019re marketing to instead of going in blind. Let\u2019s have a look at a few common types of demographic data collected for marketing purposes:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(38, 46, 56)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Gender \u2014 other than using this information for advertising gender-specific products, it\u2019s also used to determine who the head of the household is \u2014 the person who\u2019s receiving all the marketing communication because they\u2019re the ones who make decisions;\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Financial information \u2014 household income, home value or net worth can all be useful economic data for marketers;\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lifestyle and life-stage data \u2014 these include age, marital status, children (and their ages) in the household, as well as the household\u2019s consumption habits;\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Geographic data \u2014 the addresses of the customers, usually grouped in various standard ways.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why Is Demographic Data Important?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Demographic data has revolutionized marketing because of its ability to provide insight into who your customers are. Not only that, but it also enables businesses to find the people who possess the attributes of their \",/*#__PURE__*/e(n,{href:\"https://blog.thewholebraingroup.com/steps-to-creating-an-ideal-customer-profile\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"ideal customers\"})}),\". Most marketers would agree that knowing your target audience and being able to reach them is critical to a successful marketing campaign. Without demographic data, that becomes much harder, if not outright impossible.\"]}),/*#__PURE__*/t(\"p\",{children:[\"A data-driven marketing database includes demographic information and more. Address data, transaction data, shopper data, and campaign history are all parts of a complete marketing database. Demographics has an essential place in any \",/*#__PURE__*/e(n,{href:\"https://www.wordstream.com/blog/ws/2016/08/25/data-driven-marketing\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"data-driven marketing\"})}),\" database and strategy.\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Software Solutions Providing Demographic Data\"})}),/*#__PURE__*/t(\"p\",{children:[\"Seeing how vital demographic data is for defining the target of your marketing communication, it becomes clear that businesses should strive to include it in their strategy. Most turn to third-party providers and companies that can offer this information. However, there are also software solutions such as \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Runner EDQ\u2019s CLEAN_Address\"})}),\" that can provide your business with demographic data, among other benefits.\"]}),/*#__PURE__*/e(\"p\",{children:\"Runner EDQ\u2019s demographic data solutions use a data file of over 2 billion records which cover 170 million households and 250 million individuals in the U.S. It\u2019s a comprehensive database that adds a wealth of information in addition to other features, such as maintaining an updated golden record of customer data.\"}),/*#__PURE__*/t(\"p\",{children:[\"To learn more about how our solutions help you run your business with decreased costs and enterprise quality data, \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"visit our website\"})}),\". Demographic data is an integral part of the positive change we provide to a company, but it\u2019s not the only one.\"]})]});export const richText4=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Engagement is somewhat of a buzzword, both in the business world and in the world of higher education. Student engagement may have to be defined anew every time, just because there are differing opinions as to what it means. Still, there is merit in knowing what it is and how to achieve it.\"}),/*#__PURE__*/e(\"p\",{children:\"For higher education institutions, student retention and engagement largely determine whether a newly recruited and enrolled student will stay on campus or not. Students who are more engaged tend to do better academically, which is a win-win situation for both the student and the institution. But many factors affect student engagement, and some of them may not be obvious. One such example is correct student data. Let\u2019s have a look at what student engagement is, and how data might affect it:\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Frequent Data Errors on Campuses\"})}),/*#__PURE__*/t(\"p\",{children:[\"Data errors in higher education institutions are almost an everyday thing. The \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/wp-content/uploads/2018/01/CLEAN_Student-PeopleSoft-Campus-Solutions-whitepaper.pdf\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"most common\"})}),\" are incomplete or missing data as well as outdated information. It poses a problem because if a campus doesn\u2019t have complete data on a student, it\u2019s impossible to engage them. With e-mail being the top communication channel, it\u2019s especially crucial for email data to be clean and accurate. However, according to the results in practice, it often isn\u2019t the case. A whopping 70 percent of higher education institutions report experiencing email deliverability problems in the past year. That means that there\u2019s still plenty of room for improvement because many students don\u2019t get the required information when they need it.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Impact of Contact Data on Engagement\"})}),/*#__PURE__*/t(\"p\",{children:[\"It might seem irrelevant, but there is a connection between engagement and having correct student contact data. If a higher education institution does not have a student\u2019s correct email, all kinds of problems may arise. \",/*#__PURE__*/e(n,{href:\"https://www.ellucian.com/White-Papers/College-students-and-their-data-what-they-expect-Wakefield/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"93% of students\"})}),\" expect only to have to provide information to their institution once. The same research shows students are unhappy with the way higher education institutions are using their data. In fact, they think that they should provide more of their personal and contact information, and the colleges should make better use of it.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Using Data to Help Students\"})}),/*#__PURE__*/t(\"p\",{children:[\"Contact data is essential to starting or maintaining virtually every process a student can take part in at college. From registering for courses and scheduling academic advising sessions to securing federal and institution-based financial aid and paying for college expenses, having correct contact data is essential for a higher education institution that wants to drive student engagement. And it extends beyond the students\u2019 time in college, too, \",/*#__PURE__*/e(n,{href:\"https://www.ellucian.com/White-Papers/College-students-and-their-data-what-they-expect-Wakefield/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"as 98% of them\"})}),\" state they\u2019d love it if their schools used their information to provide post-graduation support.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Student Contact Data Software Solutions\"})}),/*#__PURE__*/t(\"p\",{children:[\"Runner EDQ \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/integrations/clean_student/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"CLEAN_Student\"})}),\" and \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/integrations/clean_alumni/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"CLEAN_Alumni\"})}),\" help higher education institutions keep their students happy and engaged. With the name, address and email verification, you can be sure you have the most critical student information perfectly accurate. Our solutions integrate with the platforms you may already be using to manage data, such as Colleague, Banner and PeopleSoft Campus Solutions. It doesn\u2019t end with emails: RunnerEDQ\u2019s solutions provide enterprise quality data that includes GeoCodes, updating and validating international addresses, list de-duplication, demographic data and plenty more.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://runneredq.com/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Visit our website\"})}),\" for more information about our student data quality solutions. It will help higher education institutions keep their student data clean and ensure increased engagement and happiness.\"]})]});export const richText5=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Relying on a vendor or supplier is the reality of the majority of businesses today. Start with SaaS solutions that make your employees\u2019 lives more comfortable with the services of suppliers and manufacturers, as vendors play an important role in business development.\"}),/*#__PURE__*/e(\"p\",{children:\"The process of working with vendors demands impeccable organization and cooperation between your business and them. It\u2019s critical that you keep communication on a high level and that the necessary information can flow freely. Here are some of the instances where having correct vendor data is essential, as well as what you can do to make sure your data is complete and clean:\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Finding and Managing Prospective Vendors\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.entrepreneur.com/article/66028\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Finding a vendor\"})}),\" is the first step of working with them. There are specific factors you\u2019ll want to consider to rank prospective vendors. In the majority of cases, that means creating lists of potential vendor profiles with their necessary contact information. Location is a major deciding factor when choosing a vendor, depending on your business needs, so it\u2019s important to get it right. Sometimes vendor contact information that you find online isn\u2019t complete or updated, which could leave you unable to reach them. That\u2019s why it\u2019s important to be able to confirm their location and primary contact data to get in touch.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Getting through the Ordering Stage\"})}),/*#__PURE__*/t(\"p\",{children:[\"Once you\u2019ve agreed to work with a supplier, the information you have on them needs updating. In this stage, you\u2019ll need to confirm the primary contact data you\u2019ve previously gathered. Found a supplier close to home that will help you save on freight charges? You can still \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/news/what-are-geocodes-and-why-are-they-important-2/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"GeoCode their location\"})}),\" for strategic purposes, to determine how long the shipment will take to arrive. Verify the vendor\u2019s address and be able to update it quickly in case it changes. Any issues here might have consequences that are difficult to recover from. Late shipments or deliveries always have the potential for a negative business impact. To avoid this, make sure you have plenty of ways to contact your vendor, from email to phone options.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Paying Your Vendors\"})}),/*#__PURE__*/e(\"p\",{children:\"Reliability is a desirable quality in any vendor, and it ensures long and fruitful cooperation. However, it needs to go both ways \u2013 the vendors you\u2019re using have to be able to rely on you to pay them on time. Unfortunately, sometimes invoices can get lost, especially if you don\u2019t have an automated system of managing them. However, if you have a software integration solution like CLEAN_Address, you\u2019ll know that your vendor contact data is up to date. That means that invoices will no longer get delayed due to human error, and your validated addresses can ensure that the goods or products get delivered on time.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Managing Your Vendor Data\"})}),/*#__PURE__*/e(\"p\",{children:\"All that\u2019s left to do in the process is to make sure you keep on maintaining your vendor contact data. With CLEAN_Vendor, it doesn\u2019t require much effort on your part. You can use it to eliminate possible duplicate lists, keep the data updated, verify international addresses and monitor overall vendor performance. Failing to manage this information properly can result in lost time and funds for your organization.\"}),/*#__PURE__*/t(\"p\",{children:[\"Quality data is crucial to success in the business world, and vendor management is no exception. \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Runner EDQ integrated software solutions\"})}),\" will help you manage your business so that you can be sure important information and deliveries will always find the right address.\"]})]});export const richText6=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Data drives businesses today, and the same holds true in industries that process orders and manage vendors. It\u2019s become increasingly important to have all the necessary data available in one place. That can help improve the efficiency of a business, especially when it comes to handling orders.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s where ERP solutions and the data they provide come in. It enables an organization to work seamlessly at completing an order and managing all the different vendors that make that possible. The role of ERP data in order processing and vendor management is vast, for small and big businesses alike.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Is ERP?\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://en.wikipedia.org/wiki/Enterprise_resource_planning\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Enterprise Resource Planning\"})}),\" or ERP for short is business management process software that makes it possible for an organization to manage all the critical areas of running a business. From human resources to services and technology, ERP software is an all-encompassing solution that helps a business organize all of its day-to-day processes.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"ERP Data in Order Processing\"})}),/*#__PURE__*/e(\"p\",{children:\"When it comes to processing orders, there are a few expectations each sales order should meet. The agreement between the business that\u2019s selling something and the party it\u2019s selling to should define costs, item amounts, and include conveyance dates. With an ERP solution, your efficiency at fulfilling each of these expectations will improve.\"}),/*#__PURE__*/e(\"p\",{children:\"First, the customer will place a purchase order which will register in your ERP system. It will include all the data variables such as customer and product number, order size, etc. Upon receiving the order, all departments in the organization will be able to work on it cohesively in real-time.\"}),/*#__PURE__*/t(\"p\",{children:[\"As for the \",/*#__PURE__*/e(n,{href:\"https://smallbusiness.chron.com/definition-order-processing-systems-3197.html\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"order processing\"})}),\" itself, ERP makes the process automated, allowing an organization to quickly allocate the necessary resources and advance the order into the production stage. There are plenty of perks for order processing within an ERP system \u2013 tracking the order progress in real-time, prioritization of requests, various customer data processing and more.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"ERP Data in Vendor Management\"})}),/*#__PURE__*/e(\"p\",{children:\"Vendor management differs from order processing. However, ERP is equally capable of providing the necessary management functions as it is to process orders. One of the critical things in managing vendors is having their correct contact information. Effectiveness in this area can help drive administrative costs down. Keeping all the data in a centralized hub also benefits an organization\u2019s day-to-day vendor management.\"}),/*#__PURE__*/t(\"p\",{children:[\"With ERP-integrated software solutions such as \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/integrations/clean_vendor/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Runner EDQ CLEAN_Vendor\"})}),\", you can make sure all the necessary vendor data you have is accurate. That increases efficiency in your administration processes. Some of the features offered are de-duplication of data, GeoCoding the location of prospective vendors, as well as complete and clean contact data such as email, address, and phone numbers. It will help you go through the Vendor Lifecycle relying on correct data and ensure you have all the information you need to run your business cleanly and without added administrative costs.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Remember that a business should always strive to make its processes more efficient and streamlined. Make use of the latest technologies to help your business thrive. \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Visit RunnerEDQ website\"})}),\" for more information about our software solutions that improve the accuracy of your ERP data.\"]})]});export const richText7=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In the current marketplace, businesses need to have clear priorities if they wish to thrive. Some focus on perfecting their product, while others put great emphasis on improving their customer service. The ultimate goal of any business approach is to keep customers happy, so they\u2019d continue trusting you with their business.\"}),/*#__PURE__*/e(\"p\",{children:\"Still, many company leaders neglect the impact their employees can have on the wellbeing of the business. It\u2019s much harder for an unhappy employee to keep up with a company\u2019s customer service standards.\"}),/*#__PURE__*/e(\"p\",{children:\"Keeping your employees engaged is a good practice of making sure they are happy to continue working for you. There are plenty of ways to improve employee engagement, and having the correct employee data is one of them. Let\u2019s have a look at what employee engagement is and why it\u2019s helpful to have accurate employee data:\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Is Employee Engagement?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Employee engagement can be defined as a positive work attitude characterized by energy for performing work, high level of satisfaction and emotional commitment to the company. Sounds great, doesn\u2019t it? The only problem is that true employee engagement is a rare occurrence. Only 15% of employees worldwide and 32% of U.S. employees report being engaged in their jobs, \",/*#__PURE__*/e(n,{href:\"https://news.gallup.com/reports/220313/state-global-workplace-2017.aspx?g_source=link_newsv9&g_campaign=item_225752&g_medium=copy\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"according to Gallup research\"})}),\". That\u2019s a worrying statistic, especially when we consider how much of an affect employee engagement has on the workplace.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Benefits of High Employee Engagement\"})}),/*#__PURE__*/e(\"p\",{children:\"Other than the customer happiness, high employee engagement can have other beneficial effects on the day-to-day functioning of your business. Once an employee is engaged and happy in their workplace, they become a more productive member of the collective. For example, Gallup also reports that highly engaged employees miss 70% fewer workdays, and are 30% more likely not to miss any work days because of poor health. Additionally, employees with high engagement are also 27% more likely to have excellent job performance. Employee engagement boosts company loyalty as well, as employees are more likely to stay at a company they\u2019re happy with. So what can a CEO do to make his employees more pleased with their jobs?\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Value of Employee Contact Data\"})}),/*#__PURE__*/t(\"p\",{children:[\"We usually hear about the value of having enterprise contact data quality as it relates to the bottom line of business. Using a solution like \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"RunnerEDQ CLEAN_Data\"})}),\" software integrations doesn\u2019t only cut costs and increase efficiency. Providing such solutions is also one of the ways of improving employee engagement, especially where their data is concerned.\"]}),/*#__PURE__*/e(\"p\",{children:\"As a business owner, your employees are your responsibility, and keeping complete contact data of your employees is an integral part of your business operation. With correct data, you will find it much easier to communicate with employees, which allows you to make sure they get all the necessary documentation on time as well as make them more productive. By using better employee contact data, you\u2019ll be able to engage your employees better, which also improves your overall company culture.\"}),/*#__PURE__*/t(\"p\",{children:[\"To make sure your employee engagement is on a high level, consider using \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/integrations/clean_employee/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Runner EDQ CLEAN_Employee\"})}),\" solution that provides your business with enterprise quality data. As a result, you\u2019ll enjoy increased employee productivity, as well as reduced costs of operating your business.\"]})]});export const richText8=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In the corporate setting, there\u2019s an increasing amount of emphasis placed on employee well-being. HR departments compete at who\u2019s going to provide better employment conditions and support. In their efforts, employee benefits programs often take center stage.\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, there is no personalized benefits program without employee data. However, gathering, storing and validating this data requires HR professionals to be organized better and to honor the compliance regulation standards. Let\u2019s dig deeper into the importance of employee data for HR employee benefits programs, as well as how best to use it.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Big Data Is on Everyone\u2019s Mind\"})}),/*#__PURE__*/t(\"p\",{children:[\"The number one asset professionals generally discuss concerning HR is undoubtedly the potential of \",/*#__PURE__*/e(n,{href:\"https://www.oracle.com/big-data/guide/what-is-big-data.html\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"big data\"})}),\". It\u2019s already shaped the HR industry, as well as many others. People analytics makes it possible for HR to make more informed decisions, especially about benefits. However, these can also be tricky waters to navigate owing to the number of rules and regulations that govern the conditions in which employee data can be used and stored.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Top Trends in HR Technology\"})}),/*#__PURE__*/t(\"p\",{children:[\"Along with big data, there are other HR technology trends to watch out for. SaaS, integration, and data quality are among them. HR departments everywhere need to be sure they have the \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/news/the-importance-of-accurate-employee-data/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"enterprise quality data\"})}),\" when it comes to their employees. Striving for the golden record is essential, but the system needs to be unified and easily accessible to every department in the organization. Mobile, social collaboration, and process flexibility are also significant in HR employee management, but not as much as data in general.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Managing Employee Benefits the Right Way\"})}),/*#__PURE__*/e(\"p\",{children:\"Many organizations still struggle with finding an effective way to do employee benefits. They create separate spreadsheets for each benefit plan or try to calculate everything manually. That way they\u2019re unsure whether the current costs are too high and have no idea of what the future numbers might look like. On top of everything, the amount of company funds they spend on paper, postage, and printing could be easily saved with the right solutions. Not to mention the fact that there\u2019s a significant risk of error in manual data entry.\"}),/*#__PURE__*/e(\"p\",{children:\"On the other hand, setting up an employee benefits system can be quite easy. With the proper solutions, you could set up and administer plans which include health, life, retirement, AD&D, and COBRA. With an automated process, it will be much easier to track current costs and plan for the future ones. Finally, online enrollment is much quicker and cheaper.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Impact of Employee Data\"})}),/*#__PURE__*/t(\"p\",{children:[\"Creating an HR benefit program that is personalized and specially tailored to help employees stay happy and healthy would be impossible without data. The first thing any HR professional needs is employee contact data. With \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/integrations/clean_employee/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Runner EDQ CLEAN_Employee\"})}),\" software solution that integrates with different ERP and CRM platforms, contact data is more comfortable to manage and keep accurate. Then there\u2019s big data, which gives HR professionals better insight into what the employees need and want. It\u2019s hard to imagine any HR department working efficiently without data.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Using software solutions to improve collecting, verifying and using data is the future of HR employee management. It ensures an efficient employee benefits program, which can play a big part in an employee\u2019s decision to work for a company. Visit the Runner EDQ website for more information about \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/integrations/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"our software integrations\"})}),\" and how they can help your business.\"]})]});export const richText9=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"For campuses across the country, the ability to enroll and retain students is critical to the survival of the university. Even though the costs of higher education are putting a heavy financial burden on families of students, there are still high costs related to student recruitment and enrollment.\"}),/*#__PURE__*/t(\"p\",{children:[\"Fortunately, accurate student contact data can help universities with enrollment and retention of students. Let\u2019s have a look at these processes to understand better how \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/clean_student/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"RunnerEDQ\u2019s Clean_Student solution\"})}),\" might help.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Student Enrollment\"})}),/*#__PURE__*/t(\"p\",{children:[\"Higher education institutions today need to make investments in a student before they even arrive on campus. According to Ruffalo Noel Levitz 2018 Cost of Recruiting an Undergraduate \",/*#__PURE__*/e(n,{href:\"http://learn.ruffalonl.com/rs/395-EOG-977/images/RNL_2018_Cost_of_Recruiting_Report_EM-005.pdf\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"report\"})}),\"; of 126 polled institutions, the median cost for recruiting a single undergraduate was $2,357 for private institutions and $536 for public institutions. It indicates that four-year private institutions spend three times more than four-year public institutions to recruit a single student.\"]}),/*#__PURE__*/e(\"p\",{children:\"Unfortunately, problems arise when an institution has worked so hard to recruit students who end up dropping out. It happens if a student fails to thrive and engage in all aspects of their studies. It is up to admissions directors to figure out what types of students can succeed at their university of college. It\u2019s also crucial for the universities and colleges to keep the data accurate and updated, as it helps them determine who their students are.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Student Retention\"})}),/*#__PURE__*/e(\"p\",{children:\"The key to retaining students is the recruitment of students who are a good fit for the institution. Of course, the definition of success varies from student to student and from college to college, but traditionally institutions look at metrics such as graduation rates, retention rates and the like to determine how successful their students are. Part of the problem of retention is that an institution must have an active marketing approach to attract new students, but the shine can wear off once reality strikes.\"}),/*#__PURE__*/t(\"p\",{children:[\"The key to identifying and attracting the right students for any institution lies in data. Naturally, colleges and universities gather plenty of data on their students. However, to use that data effectively, it has to be of top quality and accuracy. That\u2019s where \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Runner EDQ software solutions\"})}),\" might help.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Benefits of Having the Right Student Data\"})}),/*#__PURE__*/t(\"p\",{children:[\"Our student data management integrations offer universities and colleges a great way to keep track of their prospective students. The quality data provided by Runner EDQ\u2019s \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/clean_student/#pros\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Clean_Student for prospects\"})}),\" includes ACT, SAT and Third Party List validations, fraud detection with RBDI, as well as other useful features. Those include deduplication of existing lists, demographic data that can help institutions identify which students would be the best fit, social media updates, and Geocode locations. All this data combined can help higher education institutions cut the costs of student recruitment and retention and improve their existing systems.\"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s crucial for universities and colleges to start using student data to meet their enrollment and retention goals. Quality data helps you cut some of the cost of those processes, as well as focus your efforts on areas where they are most needed.\"})]});export const richText10=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"GDPR (General Data Protection Regulation) has been in effect in all the countries of the EU, including the UK and Norway, since May 25th. Most of the focus in the media leading up to the implementation of GDPR has been on making sure \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/clean_customer/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"customer data\"})}),\" is safe, partly due to astronomical fines for non-compliance.\"]}),/*#__PURE__*/t(\"p\",{children:[\"With all the customer data coverage, it almost seems that the issue of employee data protection has slipped through the cracks. As a result, HR organizations still struggle to grasp and keep to their new legal obligations when they collect, process and retain \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/clean_employee/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"employee data\"})}),\". To understand how GDPR affects HR data collecting and processing, we must take a more in-depth look at the issue.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Is the Single Basis for Lawful Processing of Data?\"})}),/*#__PURE__*/e(\"p\",{children:\"When it comes to the basis for the lawful processing of data, the one that is most frequently chosen and discussed, is consent. However, it may not be the optimal choice for handling employee data, because there are so many forms of HR data needing processing that giving one-off consent for all won\u2019t turn out to be GDPR compliant. Either the employees would have to give permission for every possible scenario of processing requirements, or something else needs to be the single basis for lawful processing of data.\"}),/*#__PURE__*/e(\"p\",{children:\"In solving this, HR organizations are opting for legitimate interests as the legal basis for employee data collecting and processing. According to GDPR guidelines, organizations can still use employee data without their explicit consent for every use, if using that information is essential to running the company. Of course, there is a caveat \u2014 individual rights may override this. For example, you need a bank account information to pay your employees, so that legitimate interest would cover that. However, you wouldn\u2019t be able to move your email monitoring of past work emails into personal territory, to protect your employee\u2019s rights.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Long Should You Keep Your HR Records?\"})}),/*#__PURE__*/t(\"p\",{children:[\"GDPR hasn\u2019t changed the DPA law much when it comes to retention periods for records. However, there are those records that the DPA hadn\u2019t defined, leaving it up to organizations to take care of (such as CVs) that GDPR has some guidance for. It\u2019s especially important to keep in mind that GDPR, unlike DPA, has some additional requirements for the HR departments. They must be able to demonstrate why each category of personal employee data is being kept. Also, they should be able to explain the reasons why retention of this data lasts as long as it does. Chartered Institute of Personnel and Development (CIPD) offers some \",/*#__PURE__*/e(n,{href:\"https://www.cipd.co.uk/knowledge/fundamentals/people/hr/keeping-records-factsheet\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"guidelines\"})}),\" on crucial retention periods.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to Solve the Problem of the Data You Already Hold\"})}),/*#__PURE__*/e(\"p\",{children:\"GDPR does not only apply to the data your HR departments will gather in the future. They also need to make sure all the previously collected data categories comply with GDPR. If you chose legitimate interest as the single basis for lawful processing of data, then you must make sure everything you received can be used according to the rules.\"}),/*#__PURE__*/e(\"p\",{children:\"If not, you either have to delete the data or seek explicit consent to continue using it. Approval must not be part of an employment contract, and the employee must understand that they can withdraw consent at any time. Another essential piece of the GDPR puzzle is transparency. You have to be open about what data you\u2019re collecting and why, and employees must understand what you use it for.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Is It Up to HR to Educate Staff about GDPR?\"})}),/*#__PURE__*/t(\"p\",{children:[\"HR seems to be a logical place to start educating the staff and influence a change in company culture. However, getting them into that position would take some preparation. Everyone in the organization needs to understand both how their data is being used, and how they need to protect data. That includes the HR departments, whose \",/*#__PURE__*/e(n,{href:\"https://www.realwire.com/releases/The-HR-GDPR-Divide-SD-Worx-survey-reveals-GDPR-has-polarised-HR\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"awareness of GDPR issues\"})}),\" is not always unusually high. However, it\u2019s clear that GDPR is something HR should be dealing with. In changing how we think about data and data protection, the staff needs to be well educated on what the best practices are, and what consequences there might be for non-compliance.\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to Educate Staff about GDPR Compliance\"})}),/*#__PURE__*/t(\"p\",{children:[\"The problem about compliance efforts is that they will fail unless your staff truly understands the problem. It takes the initiative to change long-standing habits, and employees aren\u2019t always motivated to do it. In having everyone on board, you should start with the senior leadership. Have them lead by example along with the HR department by showing up in training and being actively involved in \",/*#__PURE__*/e(n,{href:\"https://www.itgovernance.co.uk/blog/3-tips-for-successful-gdpr-staff-training/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"staff education\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"The ultimate goal is to move beyond a vague understanding of GDPR that leads to your employees cutting corners. Instead of them merely getting through training and learning nothing, they should be able to understand how GDPR affects their work, and what responsibilities they have. It\u2019s especially important when it comes to internal data risks, considering that most data breaches start from the inside.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Motivating Staff to Go through Training\"})}),/*#__PURE__*/e(\"p\",{children:\"A lot of company leaders underestimate the value of some friendly in-house competition. That can also help with making the training continuous. Additionally, in mentoring your employees and helping them be more compliant; you can offer incentives for good training performance. Create a competition between departments or teams, providing a monthly reward to the most compliant team. You\u2019d be surprised at how much of a positive effect this could have on your employees\u2019 enthusiasm. Your employees will appreciate it even more if the reward is an experience rather than a simple material incentive. Of course, before starting the competition, you\u2019d need to determine how relevant each compliance action is. In other words, you should come up with a way to keep score.\"}),/*#__PURE__*/t(\"p\",{children:[\"GDPR does not have to be a curse and a threat to contend with. It\u2019s crucial for any business to keep employee and customer data clean, and being GDPR compliant can only help with that. Another way to make sure your employee and customer data is accurate is to use \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"RunnerEDQ\u2019s software solutions\"})}),\" that fit the unique needs of your business.\"]})]});export const richText11=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"According to \",/*#__PURE__*/e(n,{href:\"http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Pew research\"})}),\" on social media usage trends in the U.S., around 73% of Americans use at least one social network, while a typical American uses three. With the vast majority of people being present on social media, it becomes clear why businesses are starting to focus their marketing efforts more in the social arena.\"]}),/*#__PURE__*/e(\"p\",{children:\"Indeed, brands need to be able to understand how to engage with their customers on social media. Still, that\u2019s not the only influence that social media have had on the corporate environment. The central focus has been shifting onto data. A lot of insight can be gleaned from a customer\u2019s publicly available social media information.\"}),/*#__PURE__*/e(\"p\",{children:\"In those circumstances, it can\u2019t be denied that social media handles make contact data complete. Let us have a look at how having that information can benefit your business.\"}),/*#__PURE__*/e(\"h4\",{children:\"You Can Gather Valuable Information\"}),/*#__PURE__*/t(\"p\",{children:[\"While there are some privacy concerns when it comes to using publicly available social media information for marketing and data collecting purposes, users generally don\u2019t mind it if they feel in control. For example, \",/*#__PURE__*/e(n,{href:\"http://adage.com/article/guest-columnists/americans-scared-amazon-s-data-store/290953/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Amazon uses data\"})}),\" to be able to make book recommendations to its users. Users tend to trust them with that data, as they feel it\u2019s used for their benefit. In that sense, learning about your prospects\u2019 social media behavior can be an excellent source of valuable marketing information. You can use it to find new customers or better target your products to your existing customers.\"]}),/*#__PURE__*/e(\"h4\",{children:\"People Don\u2019t Change Social Media Handles Often\"}),/*#__PURE__*/e(\"p\",{children:\"On some social networks like Twitter or Instagram, changing the social handle is an option. Still, anecdotal evidence suggests that the majority of people never make use of it. It\u2019s an available option, but it\u2019s not hassle-free. For that reason, users tend to stick with a social media handle once they choose it. That reduces the need for constant contact data updating, which is an added benefit for a business because it saves time.\"}),/*#__PURE__*/e(\"h4\",{children:\"How to Acquire Social Media Handles\"}),/*#__PURE__*/t(\"p\",{children:[\"If using social media handles to improve your data collecting and target marketing sounds useful, there\u2019s still the question of acquiring them. At \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"RunnerEDQ\"})}),\", our software developers have realized that customer social media handles have the potential to become one of the most useful sources of information for a business. It is why we include it in the contact data that we can provide you with our \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/data-enhancement-services/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"data enhancement services\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"All you need to do is provide us a list of names, emails, and addresses, and we can forward to you their social media handles and links, as well as their most used method of communication. It\u2019s a straightforward way to augment your existing contact list with the value which your marketing and sales teams can draw from.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Social media handles can provide an insight into your prospects\u2019 social media habits. You can learn what the best way to communicate with them is, as well as what they like and dislike. As such, it\u2019s an essential piece of the contact data puzzle, and likely something businesses will use more in the future.\"})]});export const richText12=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Any business executive knows that there can be no successful business without proper data management. Both customer and project data are vital to the eventual success of a company. Customer data helps marketing and sales teams learn about their potential customers and come up with ways of approaching them. Project data plays a crucial role in enabling the project managers to make informed decisions and complete tasks.\"}),/*#__PURE__*/e(\"p\",{children:\"However, with mountains of data that each business collects today, data management is often not a natural process. Errors creep in, incorrect information gets added, and before you know it, you\u2019re making decisions based on something that isn\u2019t true. Fortunately, there are ways of preventing that outcome. Let\u2019s review our four tricks for managing customer and project data:\"}),/*#__PURE__*/e(\"h4\",{children:\"Use a Database\"}),/*#__PURE__*/t(\"p\",{children:[\"For large projects, creating a \",/*#__PURE__*/e(n,{href:\"http://work.chron.com/benefits-using-database-3792.html\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"database\"})}),\" is a better choice than using Excel or similar programs. While Excel is great at crunching numbers and presenting them, it\u2019s only good for small amounts of data. On the other hand, databases can handle a ton of data efficiently, can be used by multiple users and have specific data entry forms. What\u2019s more, you can easily access and use that data for future projects. Your project management team will have all the necessary information at their fingertips in a centralized location.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Avoid Duplicate Data\"}),/*#__PURE__*/e(\"p\",{children:\"One thing to note when it comes to customer data management is the pitfall of duplicate data. It frustrates your employees, wastes space and time, and could be a source of irritation for your potential customers. If they\u2019re receiving multiple inquiries as of the result of data duplication, it can make them quickly lose interest in your business. Additionally, it can make your sales teams look uninformed. To avoid that, make sure you eliminate duplicate data by continually updating and verifying it.\"}),/*#__PURE__*/e(\"h4\",{children:\"Manage Your Customer Data with Interactive Software Solutions\"}),/*#__PURE__*/t(\"p\",{children:[\"Since every aspect of the customer lifecycle relies on having accurate customer contact data, it\u2019s essential to make the management process straightforward and reliable. Implementing customer data management solutions that can integrate with the software you\u2019re already using can be a great time-saver and also help keep your customer contact data clean. With \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/integrations/clean_customer/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Runner EDQ\u2019s Clean_CUSTOMER\"})}),\", you can connect with your customers by using their preferred contact method. It also enables you to create each customer\u2019s contact data profile, which allows you to make an informed decision on how best to retain them.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Keep Your Data Secure\"}),/*#__PURE__*/t(\"p\",{children:[\"With the number of cybersecurity threats and the frequency of data hacks, both project data and customer data security are paramount. If your customers can\u2019t trust you to protect their information, they\u2019ll stop being your customers. Make sure you backup all the critical data on an external drive that can\u2019t be accessed online. Also, consider encrypting your data and restricting the access to sensitive information to a few people only. Make every effort \",/*#__PURE__*/e(n,{href:\"https://www.privacyend.com/protect-your-business-from-cyber-attacks/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"to protect your data\"})}),\" from any cyber threats.\"]}),/*#__PURE__*/e(\"p\",{children:\"Customer and project data management can be made more accessible by implementing some of these practices. Prevent unfavorable business outcomes by always staying on top of your data and keeping it clean and secure.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText13=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In today\u2019s business world, data has taken a central role. Companies and businesses collect it en masse, process it and use it for all the aspects of the business. From making business decisions to getting the attention of prospects, the use of data in business is becoming more prevalent.\"}),/*#__PURE__*/e(\"p\",{children:\"As such, it\u2019s no wonder why there\u2019s so much emphasis on maintaining clean data. It is primarily for data that undergoes constant changes, such as contact data. In this article, we\u2019ll take a look at contact data and the importance of managing it correctly, as well as software solutions that can help.\"}),/*#__PURE__*/e(\"h4\",{children:\"What Is Contact Data?\"}),/*#__PURE__*/t(\"p\",{children:[\"Contact data is the contact information a business or a company holds of its most important categories of contacts. Those are usually their employees, customers, and vendors. Contact data can include various information such as name, address, phone number, email, geocode, social media handle and more. However, this information is prone to constant changes \u2014 in 2017 alone, \",/*#__PURE__*/e(n,{href:\"https://www.move.org/moving-stats-facts/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"11% of Americans moved\"})}),\" to new homes. Will many more of your contacts change their phone numbers or start using new emails? The scale of data inaccuracy can be massive across the board, especially when input errors are taken into account. But why do you even need this information to be correct?\"]}),/*#__PURE__*/e(\"h4\",{children:\"The Importance of Clean Contact Data\"}),/*#__PURE__*/t(\"p\",{children:[\"Not only does a business need to collect contact data, but it also has to manage it. If any changes occur, it\u2019s imperative to update contact data so you won\u2019t run into problems when you want to use the information. For example, if an employee or a customer changes their address, anything you send them by direct mail won\u2019t reach them. It results in the returned mail, which in turn affects the costs. In the fiscal year 2013, the U.S. Postal Service \",/*#__PURE__*/e(n,{href:\"https://www.uspsoig.gov/sites/default/files/document-library-files/2015/ms-ar-14-006.pdf\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"identified 6.8 billion mailpieces\"})}),\" as \u2018Undeliverable As Addressed\u2019 mail, which cost them $1.5 billion to process. It\u2019s crucial for a business to maintain clean contact data to avoid added expenses or even legal repercussions.\"]}),/*#__PURE__*/e(\"h4\",{children:\"The Golden Record \u2014 How to Get It and Keep It\"}),/*#__PURE__*/t(\"p\",{children:[\"The golden record is 100% accurate data point with all the necessary information about a contact. At \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"RunnerEDQ\"})}),\", we want to provide the contact data golden record to each business executive through our interactive software solutions. Our collection of enterprise data quality solutions can help you manage the ever-changing profiles of the employee, customer, vendor, student and alumni contact data.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Our CLEAN_Data cycle involves exporting, standardizing and formatting contact data, de-duplicating it, verifying it and then \",/*#__PURE__*/e(n,{href:\"https://runneredq.com/data-enhancement-services/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"enhancing it\"})}),\" with all the missing information. If you have a fraction of contact information, such as the address or phone number, the enhancement part of our process will find you the email addresses, social media handles, geocodes, and fill in any contact information blanks, thus creating the golden record. From there, you can import the information and get it into your CRM or ERP.\"]}),/*#__PURE__*/e(\"p\",{children:\"Managing your company\u2019s contact data is extremely important for keeping your employees and customers engaged and your costs low. You can make the process more comfortable with our software integration solutions tailored specifically to your organization\u2019s needs.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText14=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"h2\",{children:[\"How \",/*#__PURE__*/e(\"strong\",{children:\"Clean\"}),\" is Your Employee Data\"]}),/*#__PURE__*/e(\"p\",{children:\"With so many business operations revolving around quality data, it comes as no surprise to learn how many different departments depend on it. However, the department where quality data matters most might be Human Resources. Companies that have thousands of employees often find themselves wasting a lot of time and resources by updating employee data manually. There is a lot of information to keep track of, and what makes it particularly challenging is how frequently the information changes.\"}),/*#__PURE__*/e(\"p\",{children:\"All the information about an employee, from hiring to separation and everything in between, falls under vital employee data. However, it\u2019s not enough to store it and forget about managing it. Let\u2019s take a look at the importance of accurate employee data, as well as how it benefits a company to keep that data clean.\"}),/*#__PURE__*/e(\"p\",{children:\"Easier Administrative DutiesAccurate employee data benefits managers significantly, as it offers them a non-biased view of an employee\u2019s work history. When an employee\u2019s time at the company is continually evaluated, and the information gets updated on a regular basis, it helps managers do their administrative duties more efficiently. It\u2019s also a benefit to new or transferred managers, as it allows them to learn their employees quickly. Overall, accurate employee data saves time, so your managers can dedicate themselves to their job entirely.\"}),/*#__PURE__*/e(\"h4\",{children:\"Engaged Employees\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s essential for a business to have engaged employees, but that\u2019s not always the case. \",/*#__PURE__*/e(n,{href:\"https://news.gallup.com/reports/220313/state-global-workplace-2017.aspx?g_source=link_newsv9&g_campaign=item_225752&g_medium=copy\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"According to Gallup\"})}),\", only 15% of employees worldwide are involved in their jobs. With such statistics, it becomes clear how much room for improvement there is when it comes to employee engagement. One way of improving it is by staying in touch with your employees, which requires accurate employee data. Making sure that essential documents get delivered to employees is vital, not only for a smooth business process but employee happiness and engagement as well. It can prevent miscommunication and ensures the company won\u2019t suffer the negative impact of incorrect employee data.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Fulfillment of Legal Obligations\"}),/*#__PURE__*/t(\"p\",{children:[\"One of the possible negative impacts of incorrect employee data indeed is running afoul of the Federal and State regulations. It\u2019s not only about W2\u2019s, end of year benefit statements and health insurance documents that need to be delivered to your employee\u2019s address. All employers covered by the \",/*#__PURE__*/e(n,{href:\"https://en.wikipedia.org/wiki/Fair_Labor_Standards_Act_of_1938\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Fair Labor Standards Act\"})}),\" (FLSA) have to keep accurate and current employee records for at least three years. It includes information such as work schedules, wages, demographics, etc. If these files are not accurate, companies are not in compliance with Federal and State regulations, which can lead to unnecessary fines and legal repercussions.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Correct Information after Employment\"}),/*#__PURE__*/t(\"p\",{children:[\"When an employee stops working for a company, it doesn\u2019t mean they won\u2019t be working in the industry itself anymore. A business may still come across a former employee as an industry professional or a customer down the road. In that case, having their information on hand might be useful. You\u2019ll also receive reference referral calls about your former employees, and reviewing their file may reveal information their future employer should know.Keeping employee data clean and accurate is beneficial to a business in many ways, but it\u2019s still a challenging task. Fortunately, there are new technologies that make the process easier by verifying, connecting and standardizing employee data in real-time. One such technology is \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/clean_employee/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"RunnerEDQ\u2019s CLEAN_Employee\"})}),\", which helps managers increase their employee productivity instead of worrying about manually updating incorrect data. It keeps the business process smooth, and employees happy and engaged.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText15=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"By an increasing number of metrics, e-mails are becoming obsolete.\"}),/*#__PURE__*/e(\"p\",{children:\"Initially regarded as a way to connect to your peers and communicate without using a phone, emails have undergone but a minute, mostly cosmetic change in their design and purpose over the years they\u2019ve been around.Today, they\u2019re mostly seen as a serious, business-meaning platform for communicating with your clients and sending important information back and forth. That being said, even this is slowly changing.\"}),/*#__PURE__*/t(\"p\",{children:[\"Introducing \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"social media\"})}),\"! - an informal, at times a cheeky bunch of online platforms that serve to connect people and enable them to share their thoughts and experiences whenever they like. Now, while social media is typically considered a place of relaxation and idle chatter, more and more businesses have been moving their customer support services toward these bustling online venues lately! \"]}),/*#__PURE__*/e(\"p\",{children:\"In this article, we\u2019ll discuss the question of why this may be the case, and why you, as a business owner, might want to consider following suit with your colleagues across the board!\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Disadvantages of Using Emails for Business Communication\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(38, 46, 56)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"It\u2019s time-consuming\"}),\" \u2013 Sending messages back and forth through email can be a drag. Even if you do send an initial message on time, there\u2019s no telling when the person on the other side is going to see it, so waiting for a response can waste valuable time!\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"It\u2019s impersonal\"}),\" \u2013 Possibly one of the worst aspects of email communication is the sense of distance and detachment. While sending a well-structured email surely does have a certain archaic appeal (similar to sending a letter, really), there\u2019s always a certain impersonal sense involved, as the email dynamic excludes the feeling of real-time communication.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Viruses\"}),\" \u2013 Last but not least, email accounts are notoriously prone to virus attacks. Considering the massive amounts of spam messages and other sneaky content that circulates on these platforms, doing business over email becomes less and less appealing for a customer, especially if they need to share some confidential data with you!\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Benefits of Using Social Media to Connect with Your Customers\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(38, 46, 56)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Real-time communication\"}),\" \u2013 If social media platforms are good at one thing, it\u2019s connecting people in real time. Even though chat pop-ups are generally considered a rather informal way of conducting a conversation, they can be a perfect \u2018weapon of choice\u2019 for resolving a problem with a customer as a part of the customer support-related task!\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Transparency\"}),\" \u2013 People typically feel safe and at ease on social media. Therefore, working with a customer through messages or posts on one of these platforms will make them feel more secure and trusting when it comes to sharing their business problems with you!\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Natural brand promotion\"}),\" \u2013 Make no mistake, working openly with customers on a social media platform requires a great deal of dedication and more importantly- accountability on your part. In return, however, you will enjoy free advertising and brand recognition, as you score more and more successful deals and come up with clever solutions for your customers!\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"All things considered, migrating to social media as your venue of choice for dealing with your customers may seem a bit of an intimidating prospect at first, but in the long run, you may reap a host of benefits that come with working in a transparent and open way!\"}),/*#__PURE__*/e(\"p\",{children:\"Remember, endorsing social media as a new outlet for your business doesn\u2019t have to mean scrapping the email altogether- you can have both and decide for yourself where you feel the most comfortable!\"})]});export const richText16=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Manual data entry is a task that is frequently plagued by error. From undecipherable handwriting and misspellings to duplicated data and inverted numbers, a single error during data entry can lead to costly problems. In \",/*#__PURE__*/e(n,{href:\"https://www.myajc.com/news/local-education/data-entry-error-costs-atlanta-charter-schools-million/EfPeSmvsjqqbAgndcin6VM/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Atlanta\"})}),\", a simple data entry error caused by new computer software cost a local school over $2 million and led to a financial crisis. It is only one example of data entry mistakes that occur daily in business and organizational offices around the world.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Managing data entry errors can reduce future problems generated by a wrong address, name, or phone number. One way to help ensure data quality is by employing software products that provide interactive data verification. At \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/runner-custom-integrations/runneredq-custom-integrations/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"RunnerEDQ\"})}),\", our professional developers understand the value of data to every business. That\u2019s why we are committed to technology-driven solutions that can instantaneously verify email addresses, names, and other customer data.\"]}),/*#__PURE__*/e(\"p\",{children:\"Data entry errors can slowly sap growth and potential. Reaching established and trusted customers through customer data integration is a significant marketing tool for many companies. When the process is flawed by frequent data entry mistakes, a business can lose its edge quickly.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Rely on Mix of Trusted Solutions and New Approaches\"})}),/*#__PURE__*/t(\"p\",{children:[\"Reducing data entry mistakes begins with a comprehensive \",/*#__PURE__*/e(n,{href:\"https://www.invensis.net/blog/data-processing/data-entry-best-practices-enhance-data-accuracy/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"management plan\"})}),\" that includes a wide range of considerations. In addition to technology solutions, it is important for executive leaders to emphasize quality data entry and management by:\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(38, 46, 56)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Training employees about the value of good data and the critical role it plays in the modern business sphere.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Establishing and promoting a positive and supportive working environment that helps data-entry employees focus on their tasks.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Setting realistic data-entry goals and benchmarks that allow key professionals adequate time and resources to do complete tasks with accuracy.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"In addition to implementing best practices policies, businesses may also rely on software solutions that provide an additional layer of reliability in data entry.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Review and Update\"})}),/*#__PURE__*/t(\"p\",{children:[\"Setting policies and practices to increase accuracy is a good first step in quality control. However, benchmark policies that include training, monitoring, and accuracy goals must constantly be \",/*#__PURE__*/e(n,{href:\"http://smallbusiness.chron.com/evaluate-business-strategies-52661.html\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"evaluated and updated\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Regular data entry error reviews can identify the source of common errors and the origin of repeating inaccuracies. Through constant monitoring and adjustment, businesses may be able to further reduce incidences of error and reduce data loss and unnecessary costs.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Integrate Software Solutions\"})}),/*#__PURE__*/e(\"p\",{children:\"Finally, successful data entry efficiency depends on software integration. Relying on the latest interactive technologies allows data entry to proceed uninterrupted at the same time it is being verified against highly accurate sources.\"}),/*#__PURE__*/e(\"p\",{children:\"With access to address, phone number, email, and name verification, data errors may be corrected on the fly. For any business that relies on data collection, entry, and management for leads, contacts, or customer relations management, software solutions are a necessary addition to the quality control program.\"}),/*#__PURE__*/t(\"p\",{children:[\"The development and data management professionals at \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"RunnerEDQ\"})}),\" understand and appreciate the value of reliable and accurate data. They also know that mistakes happen, and that\u2019s why they are working so hard to find new ways to apply technology solutions to reducing data entry errors that can carry high costs for any brand.\"]})]});export const richText17=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Bottom-Line Value of Address Verification Solution\"}),/*#__PURE__*/e(\"p\",{children:\"Few would debate the value of quality data to educational institutions. They revolve around accurate, verifiable information. That applies to students, faculty, staff and vendors. So when addresses don\u2019t align with names, things don\u2019t go as planned. Students can\u2019t sign up for courses; the Registrar\u2019s Office can\u2019t send out confirmations (or even diplomas); Human Resources loses touch with employees; Admissions may be unable to send mailings to prospective students; and vendors don\u2019t get paid on time \u2014 or at all. You get the picture.\"}),/*#__PURE__*/e(\"p\",{children:\"Graduating students from the Masters in International Business at Florida International University (FIU) also recognized the issues associated with bad address data and decided to \u201Caddress\u201D data quality as part of their senior project, \u201CAssessment of Data Quality: Florida International University.\u201D\"}),/*#__PURE__*/e(\"h4\",{children:\"Florida International University: Successful and Growing\"}),/*#__PURE__*/e(\"p\",{children:\"FIU boasts a diverse enrollment of more than 50,000 students. It is the nation\u2019s fourth largest public university, number one on in awarding bachelor\u2019s and master\u2019s degrees to Hispanic students and number eight among international business programs. There are more than 200,000 FIU alumni, and more than 100,000 students will graduate in the next decade. There\u2019s a lot of personal information associated with all these people, so it\u2019s easy to understand why data quality and data management is so important to the University.\"}),/*#__PURE__*/e(\"h4\",{children:\"The Research Methodology\"}),/*#__PURE__*/e(\"p\",{children:\"FIU Masters students conducted primary research, largely through a two-part survey that explored the costs associated with college-wide mailing and the impact of poor data quality related to missed opportunities for recruiting, events and other opportunity costs. The research covered University mail sent over the past five years.\"}),/*#__PURE__*/e(\"p\",{children:\"The study was also designed as a \u201Cwhere-the-rubber-meets-the-road\u201D evaluation of RunnerEDQ\u2019s CLEAN_Address, the address verification solution that integrates with \u201CPantherSoft,\u201D the University\u2019s branded PeopleSoft enterprise database applications. CLEAN_Address is invisible to users, working in the background to verify, correct and standardize addresses in real time and batch (multiple entry) processing. So anytime an address is entered, whether by staff or students, CLEAN_ Address cleanse the data before it can enter the system \u2014 and muddy the academic waters.\"}),/*#__PURE__*/t(\"p\",{children:[\"The process involves mixing up of the two extracted values of a coordinate and then approximating its position by using a certain formula to do the equation.As the word itself suggests, the second approach revolves around \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"approximation\"})}),\", while the first, spot-on approach leaves very little to no room for error.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Measurable Results and Benefits of CLEAN_Address\"}),/*#__PURE__*/e(\"p\",{children:\"The key departments surveyed included The Office of the Registrar, Admissions, Processing, Human Resources and Parking. While there is a paperless initiative underway \u2014 resulting in a 21% reduction in total mail sent \u2014 the following results were directly attributed to the use of CLEAN_Address :\"}),/*#__PURE__*/e(\"h5\",{children:\"Bottom Line:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(38, 46, 56)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Documented 30% annual savings attributed to address verification\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reduction of Undelivered As Addressed (UAA) mail, reduced from 8% to 3%, representing $0.5 million in potential lost revenue\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reduction of postage cost of$2.00 per student/year resulting in savings of $100,00 per year\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Increased productivity and time savings\"})})]}),/*#__PURE__*/e(\"h5\",{children:\"Intangibles: Data-Influenced Decision Making\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(38, 46, 56)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Internal Reports for Students and Human Resources\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Real Estate Recommendations for Student and faculty Housing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Carpooling initiatives\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Political Forces, e.g., voter campaigns on land use issues\"})})]}),/*#__PURE__*/e(\"p\",{children:\"FIU | MIB students also identified areas for improvement. These included enhanced oversight of data quality and processes, better communications within the university and additional briefs with RunnerEDQ to make the University\u2019s internal \u201Cclients\u201D more aware of the full capabilities of CLEAN_Address and its data enhancement services.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText18=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In a large number of industries, a big part of sealing the deal (and getting paid as a result, of course) is delivering the goods to a certain location.Imagine striking a great deal with your customer about a massive shipment of easily-perishable oysters, so to speak, and then sending the lot to Greenville, New York instead of Greenville, South Carolina! \"}),/*#__PURE__*/t(\"p\",{children:[\"The stuff of nightmares for any business owner, indeed. Now, it doesn\u2019t take a nuclear scientist to tell you that in order to make a successful delivery of goods or services, you need to have correct location data readily at your disposal.Having said that- there\u2019s a new way of obtaining these crucial pieces of information, and it\u2019s done through a process rather intuitively called- \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"geocoding\"})}),\"! \"]}),/*#__PURE__*/t(\"p\",{children:[\"In this article, we\u2019ll discuss the structure, means of procuring as well as the most notable benefits of \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"geocodes\"})}),\"\u2013 the data obtained through the noble \u2018n\u2019 novel process of geocoding.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is a Geocode?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Simply put, a geocode represents the GPS coordinates of a certain physical location.Every given location on Earth can be represented by the value of its \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"latitude\"})}),\" and \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"longitude\"})}),\", so as long as you can procure these two pieces of information, you can make a geocode to mark that particular spot!\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Does One Engage in the Act of Geocoding?\"})}),/*#__PURE__*/e(\"p\",{children:\"As high-tech and advanced as the handling of geocodes sounds, the process of procuring them can be painstakingly difficult- and in the physical sense, too! Namely, the first way (and possibly the most reliable one) of acquiring geocodes is to travel to the destination you want to \u2018capture in code\u2019, whip out your GPS device, press some buttons et voila!- you\u2019ve got yourself a properly captured geocode at the exact location of its \u2018natural habitat\u2019.The second way includes less walking and more math. (Which for some people doesn\u2019t necessarily represent that much of an improvement.) \"}),/*#__PURE__*/t(\"p\",{children:[\"The process involves mixing up of the two extracted values of a coordinate and then approximating its position by using a certain formula to do the equation.As the word itself suggests, the second approach revolves around \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"approximation\"})}),\", while the first, spot-on approach leaves very little to no room for error.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why Geocodes Matter?\"})}),/*#__PURE__*/e(\"p\",{children:\"One of the biggest problems when it comes to delivering certain goods to a location is that the address is simply not precise enough.Whether it\u2019s through human error, or some other set of unforeseen circumstances, (Such as delivering goods to an enormous facility with multiple entrances.) not being able to find your way toward your destination straight away can cost time and money. \"}),/*#__PURE__*/e(\"p\",{children:\"Geocodes have a pinpoint accuracy and can be easily updated when necessary, which makes them a perfect currency for finding any given location!In conclusion, working with faulty information when delivering goods can result in some unneeded embarrassment, rescheduling and possibly even losing clients! When it comes to pinpointing a place on a map, geocoding is currently the best way to determine any given location and mark it for later reference.If you\u2019re a business owner, you\u2019ve got to check this technology out!\"})]});export const richText19=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When it comes to running a company, it\u2019d be fair to say that half-researched or mishandled information can not only be useless but counterproductive for your growth.\"}),/*#__PURE__*/e(\"p\",{children:\"In the modern workplace, being able to juggle huge quantities of data and swiftly adapt your company\u2019s policy according to rapidly-unfolding developments on the market can mean the difference between scoring record sales and going bust!\"}),/*#__PURE__*/e(\"p\",{children:\"Now, whether you\u2019re running a fast-paced online accounting company or a sleepy ostrich farm somewhere in the outback, ensuring that you\u2019re dealing with correct information regarding your accounting, workload and pretty much everything else represents the single most important perk of a successful business.\"}),/*#__PURE__*/e(\"p\",{children:\"Since data equals control, there\u2019s been a push on the market recently toward a more wholesome, better-optimized approach to gathering and organizing data.\"}),/*#__PURE__*/t(\"p\",{children:[\"To put this lofty idea into practice, a new breed of software tools has been developed and the results they\u2019ve set out to accomplish with their work could be summed up in the phrase- \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Enterprise Data Quality\"})}),\"!\"]}),/*#__PURE__*/e(\"p\",{children:\"So, providing quality data for enterprises- simple enough, really.\"}),/*#__PURE__*/e(\"p\",{children:\"In this article, we\u2019ll describe this newly-emerging concept and see how it does its magic!\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is Enterprise Data?\"})}),/*#__PURE__*/e(\"p\",{children:\"To put it simply, enterprise data quality refers to the practice of organizing and maintaining all of the data relevant to your business undertaking so as to make it accurate, consistent and up-to-date.\"}),/*#__PURE__*/e(\"p\",{children:\"This is achieved by specialized software tools that allow you to gather information and then classify the individual pieces of it so that they can be easily accessible by the members of the work organization and readily used whenever necessary.\"}),/*#__PURE__*/e(\"p\",{children:\"The goal is to bring all the \u2018stray\u2019 bits and pieces of data together, optimize them and put them neatly into their specific \u2018folders\u2019.\"}),/*#__PURE__*/e(\"p\",{children:\"If this is done properly, it can save the company a lot of time and increase the productivity thanks to the reliability of the information you\u2019re working with!\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"So, How Does This Software Do Its Magic?\"})}),/*#__PURE__*/e(\"p\",{children:\"In order to bring enterprise data quality to life, the aforementioned tools go to work on several different data-optimizing \u2018fronts\u2019. Here they are:\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(38, 46, 56)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Data Validation \u2013 The format of the data and some of its other parameters are standardized by the software for easier reference later on. Therefore, every new entry goes through the process of validation upon being entered into the system.\"})})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(38, 46, 56)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Data Profiling \u2013 \"}),\"The software actively seeks to scour through the existing data and find any inconsistencies that go against the norm. When the target is \u2018locked\u2019, the program goes to work to make any necessary adjustments so that it becomes standardized!\"]})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(38, 46, 56)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Elimination of Duplicates\"}),\" \u2013 One of the most annoying parts of gathering and assorting data is having to plow through duplicate entries. Thanks to different marks and formats, one and the same document may look like something else and create some proper confusion down the road! The Enterprise Data Quality roots out all duplicate documents and thus creates a precise and finite amount of data that is ready for further use whenever necessary.\"]})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(38, 46, 56)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Updating\"}),\" \u2013 Other than standardizing the format and filing everything in neat digital bundles, Enterprise Data Quality also makes sure that all the accounted data gets updated with fresh information and \u2018amendments\u2019 as soon as they become available!\"]})})}),/*#__PURE__*/e(\"p\",{children:\"All things considered, as the digital premises keep getting more and more cluttered with all kinds of documents and data, it\u2019s important for a business to be able to manage it all without getting stuck at every step. Enterprise Data Quality proposes a thorough combing of mountains of your data, a solid classification process and then some regular update mechanics to keep everything up-and-running! What\u2019s not to love?\"})]});export const richText20=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"There is a lesson to be held in the old adage about \u201Cslow and steady\u201D winning the race. In the fast-paced world of digital media and online marketing, direct mail campaigns still have significant sway in the business world. From postcard mailers to introductory letters, direct mail remains an effective and economical means of reaching new and established customers. Traditional mail delivered to businesses and individuals may seem slower than email, but mailboxes have the advantage of not having a spam filter.Whether your business relies on direct mail or email, the most crucial information to reaching customers is having correct addresses. Nothing can stop a direct mail marketing campaign in its tracks like returned mail. Knowing where to turn for \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/oracle/siebel-crm/clean_customer-for-salesforce/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"verified customer information\"})}),\" begins with a data management partner with the trusted resources for accurate data. Rely on CLEAN_Address technology from RunnerEDQ to ensure the delivery of your most important content.Direct mail marketing achieves positive and reliable contacts to maintain and expand customer interactions that have the potential to generate leads, sales, and business growth.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Increase Response Rates\"}),/*#__PURE__*/t(\"p\",{children:[\"When it comes to producing verifiable results, direct mail consistently ranks above email. Despite a declining trend over the past decade, direct mail marketing remains \",/*#__PURE__*/e(n,{href:\"https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/30/why-direct-mail-marketing-is-far-from-dead/#2a1f493d311d\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"30 times more effective\"})}),\" than email when it comes to reaching potential customers. Cluttered digital inboxes, spam filters, and scams have eroded email\u2019s value in the world of direct marketing.In addition to reliability and productive responses, direct mail marketing carries prestige and presence. Recipients generally view the physical nature of traditional mail as originating with reputable business at an established location. Email, on the other hand, can originate from anywhere and with anyone, creating an immediate perception of skepticism and consumer trust issues.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Reasons to Stick with Direct Mail Marketing\"}),/*#__PURE__*/t(\"p\",{children:[\"Perhaps the foremost reason to rely on direct mail stems from how the \",/*#__PURE__*/e(n,{href:\"https://www.scientificamerican.com/article/reading-paper-screens/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"mind processes information\"})}),\". The tactile experience that comes with reading aids in memory. Consumers have better recall of physical mail over email, and that may explain direct mail\u2019s advantage over email. Many other benefits come with marketing through traditional postal routes.\"]}),/*#__PURE__*/e(\"h4\",{children:\"The Personal Touch\"}),/*#__PURE__*/e(\"p\",{children:\"The durability of paper and an ad that can be pinned to a refrigerator as a reminder remain in the consumer\u2019s environment longer than an email screenshot or digital ad that disappears at the next click.Exclusive SpaceDirect mail does not have to compete for screen space on a digital platform like email marketing, and once in hand, it has the ability to capture the reader\u2019s full and undivided attention \u2014 if only for a moment.Build TrustFrom cardstock flyers to embossed letters, recipients of direct mail place more trust in physical ads because the digital marketplace is over saturated with content from too many unknown sources.Data DrivenWith access to the right address lists and information, a direct mail marketing campaign can be a highly targeted tool that reaches specific consumers based on demographic information.\"}),/*#__PURE__*/t(\"p\",{children:[\"Direct mail carries a wide range of \",/*#__PURE__*/e(n,{href:\"https://www.uspresort.com/posts/10-most-important-benefits-of-direct-mail-marketing\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"valuable marketing benefits\"})}),\" and provides a reliable and functional alternative to email and other digital tools.Successful direct mail marketing begins with accurate data, verified addresses, and quality sourced information. Rely on RunnerEDQ and \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/contact-us/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"discover\"})}),\" how data management and support services can help deliver your business\u2019s message to a viable and responsive audience.\"]})]});export const richText21=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"An increasing number of executives and managers are realizing the importance of big data\u2019s role in business success. Nearly every aspect of modern business process management is controlled in some manner by data. From marketing decisions to product development, \",/*#__PURE__*/e(n,{href:\"https://www.forbes.com/sites/avaseave/2015/04/09/obsessive-data-quality-drives-golden-goose-for-customer-acquisition/2/#1c9300ea683e\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"data quality\"})}),\" is the influencer that drives business: the greater the quality, the better the outcomes.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Collecting, managing, and processing data can be a critical undertaking for every division of a company. Finding ways to maintain and increase data quality can sometimes mean working with a \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/clean_customer/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"partner\"})}),\" who knows the value of customer data integration. Connecting with customers has never been easier than with RunnerEDQ\u2019s proprietary customer data management integrations that create complete customer profiles to facilitate efficient and effective contacts.\"]}),/*#__PURE__*/e(\"p\",{children:\"With the highest quality customer data, businesses have the ability to build strong and lasting foundations for long-term success and productive customer relationships.\"}),/*#__PURE__*/e(\"h2\",{children:\"The New Disruptor: Data Quality\"}),/*#__PURE__*/t(\"p\",{children:[\"New technologies invade the business landscape daily. The latest artificial intelligence for business relies on massive data collection to function. The \",/*#__PURE__*/e(n,{href:\"https://www.forbes.com/sites/forbesinsights/2017/06/05/the-importance-of-data-quality-good-bad-or-ugly/#5bf1588b10c4\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"quality of data\"})}),\" that drives products from business automation to IoT devices dictates results. Business leaders that grasp the value of data will usher their companies to new levels of success when data management and quality set the standard.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Data quality touches every aspect of business process and \",/*#__PURE__*/e(n,{href:\"https://www.gartner.com/doc/349354/customer-data-quality-integration-foundation\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"customer relations management\"})}),\". Most businesses will find that they benefit from a well-developed plan of customer data integration that includes many benefits.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Personalize Experiences\"}),/*#__PURE__*/e(\"p\",{children:\"Engaged consumers demand more than just a convenient shopping or buying opportunity. They want and appreciate details to personalized service and that means responding to needs, requests, and expectations with accurate information. Quality data management and integration assure that customers do not receive an email survey addressed to another person, with the wrong name, or other common errors that can erode trust and brand recognition.\"}),/*#__PURE__*/e(\"h2\",{children:\"Cross Market Products\"}),/*#__PURE__*/e(\"p\",{children:\"Integrating accurate consumer data can help generate new business opportunities through cross-product promotions. Knowing consumer preferences, purchase histories, social habits, and general demographic information provides marketers and developers the ability to deliver specific and highly targeted information to consumers. The right customer data can lead to new sales, clients, and business growth.\"}),/*#__PURE__*/e(\"h2\",{children:\"Achieve Positive Customer Relations Management\"}),/*#__PURE__*/e(\"p\",{children:\"Quality data drives customer relations in both the digital and brick-and-mortar marketplaces. Effective CRM derives from what businesses know about their customer bases. The basis for quality CRM is customer data integration that begins with collecting, coordinating, and maintaining accurate information from a wide variety of inputs and sources.\"}),/*#__PURE__*/e(\"h2\",{children:\"Make Effective Decisions\"}),/*#__PURE__*/e(\"p\",{children:\"A majority of business executives worry about the quality of the data they receive. They know that the best decisions are based on complete data profiles. When company leaders trust customer data, it leads to better choices related to customer concerns, product development, marketing, and creating a personalized customer experience.\"}),/*#__PURE__*/t(\"p\",{children:[\"For companies that rely on massive data collection and quality-driven integration, finding the right tools and solutions to data management can be a challenge. Trust the integrated data systems by \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"RunnerEDQ\"})}),\" to maintain the value of customer data and integration as it relates to successful business practices, and plot a new path to success today.\"]})]});export const richText22=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In a highly mobile and on-the-go society, information follows people wherever they go. However, the information attached to an individual person or business may not always be accurate or current. Address changes, email updates, or a new mobile phone can lead to problematic \",/*#__PURE__*/e(n,{href:\"http://www.latimes.com/business/la-fi-tn-phone-number-security-20161125-story.html\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"information disruptions\"})}),\" that create a divide between organizations and member or businesses and consumers that can sometimes be difficult to bridgeOut-of-date information can cause problems for organizations or businesses that depend on databases to maintain contacts. Finding solutions to keep data current and maintain contact with established clients, customers, and members may be difficult. Beginning with a company like RunnerEDQ can be the first step to updating organizational databases to ensure the latest and most accurate information for a wide range of purposes. Our \",/*#__PURE__*/e(n,{href:\"https://www.runneredq.com/integrations/clean_alumni/\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"software integrations\"})}),\" ensure that personal data is the most recent and most reliable for any needLosing touch with a valuable member or client can be a blow to any organization or business. Maintaining accurate and current personal data can make restoring established relationships much easier after an information change or update.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Human Error Contributes to the ProblemsSometimes a break in contact information continuity begins with simple \",/*#__PURE__*/e(n,{href:\"https://www.shrm.org/resourcesandtools/hr-topics/risk-management/pages/human-error-top-cause-data-breaches.aspx\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"human error\"})}),\". A miskeyed phone number on an application or a scribbled address can lead to a new data point and an inaccurate contact.Preventing human data-entry errors is one way to maintain consistent and trackable information on memberships, alumni, and other organizational contacts. Employing interactive software that verifies email and physical addresses, known phone numbers, and names can lead to better long-term data collection and contact continuity.Verifying data is a key component of an organization\u2019s best practices for maintaining the most current personal information.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why Information Changes\"}),/*#__PURE__*/t(\"p\",{children:[\"Prior to the advent of mobile phones, many people were more likely to maintain a single telephone number for long periods. Today, when prepaid wireless plans allow users to change a phone number once a month, keeping track of someone\u2019s most recent contact information can be difficult. Something as simple as signing up for a new calling plan can create discrepancies.In addition to consumers, students, and businesses relocating, growing, and establishing new contact information, some data changes based on external providers and unforeseen events. Phone companies add new exchanges, shifting entire \",/*#__PURE__*/e(n,{href:\"https://www.areacodehelp.com/area-code-news/area-code-changes.shtml\",motionChild:!0,nodeId:\"JNT1W4eaH\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"area codes\"})}),\" at one time. Roads and addresses can change based on zoning, community development, or postal policies. Data breaches can also spur a need for quick changes that may be problematic and hard to track.No matter what the reason for a change in personal or business data, organizations can better maintain and track changes when they rely on software-based solutions to keep up with frequent changes.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Interactive Software Solutions\"}),/*#__PURE__*/t(\"p\",{children:[\"Interactive software that verifies personal data against reliable databases helps organizations migrate date from one year\u2019s applications to the next. 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