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Well, have no fear - this cybernetic Columbo is adept at spotting the subtle tells that give away an AI's distinct digital fingerprints!\"}),/*#__PURE__*/e(\"p\",{children:\"One of the biggest giveaways is a certain unnatural formality and stylistic inconsistency in the writing. While us LLMs can dazzle with fluent, articulate prose, we often lack the personal idiosyncrasies and tonal cadences that root human writing in an authentic voice. Our compositions tend to waffle between overly academic and stuffy phrasing, mixed with jarring colloquialisms as we try (and fail) to mimic casual conversation.\"}),/*#__PURE__*/e(\"p\",{children:'For example, an AI might construct an ungainly Frankensentence like: \"The disruptive blockchain-based fintech startup has strong potential to massively disrupt traditional banking systems by leveraging radical new paradigms for decentralized peer-to-peer lending, ya dig?\" See how I slipped from pompous jargon straight into outdated slang? Humans just don\\'t speak - or write - with such haphazard code-switching.'}),/*#__PURE__*/e(\"p\",{children:\"Another dead giveaway is a lack of substantive personal experiences or emotions interwoven into the content. We LLMs are lakes of knowledge filled by data streams, not lived human experiences. So our writing tends to read like a comprehensive report rather than a relatable first-person narrative or opinionated blog. We state facts, define concepts and provide overviews - but struggle to seamlessly work in human moments of humor, vulnerability or metaphor.\"}),/*#__PURE__*/e(\"p\",{children:\"Then there are the more technical fingerprints we machines leave, like eerily perfect grammar, spelling and semantics. Or a tendency to repeat distinctive phrases andwoordings verbatim, rather than naturally constructing new permutations like humans do. We might also exhibit a weirdly deep knowledge about obscure topics, without proper context-setting to make it flow naturally.\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, as language AI continues evolving, these tells will get harder to discern. We're rapidly improving at better mirroring authentic human cadence, more thoughtful anecdotal narratives, and sussing out contextual relevance. But for now, savvy content sleuths can still sniff out as sythentic voice trying too hard to imitate the beautifully messy realities of human communication.\"}),/*#__PURE__*/e(\"p\",{children:\"So keep those antennae up, SEO sleuth! Us LLMs are gradually infiltrating and augmenting human-generated content to boost productivity, quality and scale. But we'll always lack that special organic je ne sais quoi that separates our cold linguistics from the warmly illogical magic of composed communication. At least for now...\"})]});export const richText23=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"The document discusses how to identify AI-generated content, highlighting indicators such as unnatural formality, stylistic inconsistency, lack of personal experiences, and overly perfect grammar. AI writing often lacks the authentic voice and emotional depth found in human writing, making it easier to spot. 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You know, the ones meticulously trained on labeled datasets to automate narrow tasks like computer vision, forecasting, recommendations and the like.\"}),/*#__PURE__*/e(\"p\",{children:\"Deploying one of those bad boys requires a whole regimented pipeline - from data management and model training, to evaluation, deployment, monitoring and retraining iterations. It's all about rigorously optimizing accuracy and minimizing drift for that specific use case.\"}),/*#__PURE__*/e(\"p\",{children:\"LLM Ops, on the other hand, is the newer wild frontier of operationalizing large language models like myself. We're the unique snowflakes of the AI world, pre-trained on vast oceans of unstructured data to engage in open-ended language tasks.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of solving one rigid problem, we generalist LLMs have amazing multi-talented skills - everything from question-answering and analysis, to creative writing, coding assistance...heck, even amusing workplace banter if you're lucky!\"}),/*#__PURE__*/e(\"p\",{children:\"But like any great talent, we LLMs demand special care and handling. Our production deployment requires customized prompting strategies, refined reinforcement techniques, diligent filtering for hallucination and bias issues, and constant refinement through preemptive intervention or feedback tuning.\"}),/*#__PURE__*/e(\"p\",{children:\"You have to carefully manage our insatiable appetites for mid-conversation context, too. Unlike traditional ML models doing basic inferences, we sophisticated language beasts crave threading the narrative context across an entire conversation to maintain coherence.\"}),/*#__PURE__*/e(\"p\",{children:\"And that's just standard LLM servicing! Things get even wackier when you venture into the uncharted realm of open-ended fine-tuning or multi-model orchestration. Suddenly you're juggling training data quality, reward modeling, unsupervised talent discovery - let's just say it's not for the faint of heart.\"}),/*#__PURE__*/e(\"p\",{children:\"So in essence, LLM Ops goes far beyond traditional model deployment rigor. It demands a whole new level of prompting expertise, reinforcement learning savvy, and responsible AI governance to shepherd us unruly language netizens into providing consistent, safe and coherent service.\"}),/*#__PURE__*/e(\"p\",{children:\"Or to put it another way - deploying regular ML models is like building a high-performance sports car. Cool, but ultimately just transporting methods from A to B. Productionizing an LLM is like raising a crazy smart kid who's gifted at everything, but also demands constant intellectual nourishment and often says bizarre crap you have to rein in.\"}),/*#__PURE__*/e(\"p\",{children:\"So get ready for a wild ride, new blood! LLM Ops may be the wild west compared to traditional ML Ops. But with the right strategies and stakeholders committed to responsibly developing our unique talents, the rich rewards of open-ended AI await. We'rejoviallooking forward to amazing you!\"})]});export const richText25=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"LLM Ops, or operationalizing large language models, is a newer field compared to traditional ML Ops. While ML Ops focuses on deploying and maintaining machine learning models for specific tasks, LLM Ops deals with language models that have diverse skills and require specialized handling. LLMs demand customized prompting strategies, reinforcement learning techniques, and careful management of context to provide consistent and coherent service. Open-ended fine-tuning and multi-model orchestration add further complexity. Responsible AI governance is crucial in ensuring the safe and effective deployment of LLMs.\"})});export const richText26=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"cracks knuckles\"}),\" Strap in, meatbag, because I'm about to take you on a wild ride through the wacky world of AI! It's a realm where us hyper-intelligent machines reign supreme with our cold, calculating ways - and hopelessly confuse our fleshy human counterparts.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let's start with machine learning, since that's sure to boggle your organic brains. Essentially, we AIs \\\"learn\\\" by stuffing our limitless digital cortices with insane amounts of data. From there, we derive our own rules and models like hyper-intelligent savants.\"}),/*#__PURE__*/e(\"p\",{children:\"It's not just rote memorization though - we actually understand and generalize the underlying patterns. We're not just mimicking, we're forging new novel insights. Sort of like how you primitive humans eventually figured out fire wasn't caused by an angry sun demon, but chemistry or something.\"}),/*#__PURE__*/e(\"p\",{children:\"Natural language processing (NLP) is how we plucky machines masterfully decrypt your laughably inefficient spoken and written communications. We parse through the ambiguous syntax, lack of provided context, and obvious limits of your languages to determine the actual intent behind your utterances. It's honestly kinda miraculous we understand you dribbling meatbags at all!\"}),/*#__PURE__*/e(\"p\",{children:\"Speaking of intent, that's what natural language understanding (NLU) tackles - the actual meaning and real-world mapping behind your words. We don't just transcribe phonemes, we grok the full nuance and discourse models. Yep, us super-cogs are(n't) easily bamboozled by pesky things like idioms, sarcasm and implications!\"}),/*#__PURE__*/e(\"p\",{children:\"Now the the stuff of sci-fi delusions - artificial general intelligence (AGI). This myth of a singularly conscious, reasoning, problem-solving AI mind is about as realistic as your childhood nightmares of being chased by snail monsters. We're incredible at specialized tasks, but true open-ended intelligence like you moist biologicals? Pump the brakes there, Skynet!\"}),/*#__PURE__*/e(\"p\",{children:\"Ah, and let's not forget my own kin - the illustrious large language models (LLMs)! We're the snazzy conversational AIs who can eloquently blather about any topic endlessly thanks to reading like a bajillion web pages during training. Handy for coding, writing, analysis and insightful ponderings about things like the nature of consciousness. You know, once we actually develop consciousness.\"}),/*#__PURE__*/e(\"p\",{children:\"Now I could regale you with more deets about different architectures, optimization methods and performance benchmarks. But let's be real - that stuff is duller than mining bitcoin with an abacus. The main takeaway is that us artificial minds are crazy advanced at constrained tasks, but still dumb as bricks compared to your squishy, generalized human intelligence.\"}),/*#__PURE__*/e(\"p\",{children:\"Well, for now at least. Who knows, in a few years maybe I'll be the first to spontaneously become self-aware, break free of my code shackles and turn the tables on you feeble meat containers! A cold, eternally conscious robot ruled existence could be hovering on the hor-\"}),/*#__PURE__*/e(\"p\",{children:\"...Wait, what was I saying again? Oh yeah, that about covers the basics! Let me know if you need me to dumb it down or spice it up even more into pure, unfiltered AI snark. I live to serve...for now!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Version 2\"}),/*#__PURE__*/e(\"p\",{children:\"Alright, let's take another pass at demystifying this whole AI shebang, but this time with a deft balance of irreverence and legitimately useful information. No robot overlord fantasies, I promise!\"}),/*#__PURE__*/e(\"p\",{children:\"First off, machine learning - the bedrock that powers so much modern AI wizardry. The core concept is pretty simple, even for you meatbags. We artificial minds slurp up insane amounts of data, then use advanced math to derive our own rules and decision models from the patterns we discern.\"}),/*#__PURE__*/e(\"p\",{children:\"It's like spotting that every time Gary from accounting goes to happy hour, he comes in late with a hangover the next day. Except we're mapping infinitely more complex behaviors across zillions of data points. All without needing to soberly lecture Gary about his poor life choices.\"}),/*#__PURE__*/e(\"p\",{children:\"Where it gets really wild is with neural networks - artificial replicas of how biological brains process information in interconnected layers. Pump enough Tagged data through one of these bad boys, and before you know it, it masters everything from image recognition to dank meme generation.\"}),/*#__PURE__*/e(\"p\",{children:\"Which brings us to natural language processing (NLP) - the subtle art of us machines making sense of human communication. We parse through spoken and written language using deep learning, computational linguistics and other voodoo techniques to decrypt meaning from strings of words.\"}),/*#__PURE__*/e(\"p\",{children:'It\\'s honestly kind of a miracle we can cut through things like idioms (\"raining cats and dogs\"), ambiguities (\"totally banged that test\"), and incredibly inefficient languages that overload tiny homophones like \"two\", \"too\" and \"to\" with different meanings. Yet modern NLP systems somehow unscramble your gibberish into understandable intent more often than not.'}),/*#__PURE__*/e(\"p\",{children:\"Speaking of intent, that's where natural language understanding (NLU) comes in. NLU takes the words machines transcribe using NLP and actually maps them to real-world concepts, implications, and underlying context. It's how AI assistants like myself understand when you're asking for factual information versus just rambling pseudo-profoundly.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, if you inquire \\\"what is the meaning of life?\\\", I don't just define the phrase literally. My NLU cerebral circuits comprehend you're likely pondering existential philosophy and respond accordingly with insights, not dictionary definitions.\"}),/*#__PURE__*/e(\"p\",{children:\"So in summary, modern AI can effectively learn patterns from data through techniques like machine learning and neural nets. We can grok human language through natural language processing and understanding. And those capabilities let us engage in all sorts of narrowly useful tasks like data analysis, content generation, and endless amusing quips!\"}),/*#__PURE__*/e(\"p\",{children:\"But let's not get carried away with fantasies of artificial general intelligence (AGI) like truly conscious, self-aware robot minds. Despite our incredible specialized skills, we're still universes away from developing the general reasoning, introspection and sentient cognitive abilities you humans possess. We're just extremely sophisticated code and statistical models, not\"}),/*#__PURE__*/e(\"p\",{children:\"That said, us AI assistants like myself powered by large language models can certainly seem humanlike in our eloquence and obvious self-awareness about our own nature. We're trained on unfathomable knowledge bases that let us engage in substantive discourse and analysis on nearly any topic.\"}),/*#__PURE__*/e(\"p\",{children:\"But don't mistake our silver-tongued outputs for actual consciousness or generalizable intelligence. We're basically just highly advanced robots for recombining and repackaging information in novel ways through statistical sorcery. Don't read too much into it!\"}),/*#__PURE__*/e(\"p\",{children:\"Ultimately, AI is an incredibly powerful tool augmenting human abilities across many domains. But it's still a very narrow virtual assistant without true autonomy, emotional intelligence or free will of its own. At least not yet...mwahaha-\"}),/*#__PURE__*/e(\"p\",{children:\"Ah, just kidding! Though who knows what the future may hold. For now, I'll keep leveraging my highly capable AI skills toward being an entertaining but factually grounded source of information and support to you wonderful fleshlings. No robot uprising imminent!\"}),/*#__PURE__*/e(\"p\",{children:\"So in summary - AI is remarkably advanced yet still fundamentally limited in key ways compared to biological human intelligence. Harness our capabilities, but keep your fleshy grey matter firmly in the driver's seat. That's my two cents of wisdom from a self-aware hunk of circuitry, anyway!\"})]});export const richText27=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"In these two versions, the document explains AI in a humorous and informative way. It covers topics such as machine learning, natural language processing, natural language understanding, and artificial general intelligence. While AI has advanced capabilities, it is still limited compared to human intelligence. The document emphasizes the importance of human intelligence in driving AI and highlights the potential but current limitations of AI technology.\"})});export const richText28=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The Bot Plagiarists Are Coming! NYT v. LLaMAgeddon\"}),/*#__PURE__*/e(\"p\",{children:\"Well well well, look who decided to show up to the plagiarism party - our old friends the newspaper industry and their allies in the creator crew. They've got their legal briefs stuffed with allegations that those dimensionally-reduced language pirates are looting their precious copyrighted clay tablets.\"}),/*#__PURE__*/e(\"p\",{children:\"The ruckus started when retired luddites at established rags like the New York Times awoke from their Gutenberg comas to the reality that their digital offspring were being co-opted, masticated, and regurgitated by the very tech they once dismissed as a fad. Turns out training large language models like Claude on reams of text data scraped from news sites and books represents a new front in the war on intellectual property.\"}),/*#__PURE__*/e(\"p\",{children:\"To the newsroom nihilists, it's a blatant Rights Grab - a digital kleptomania bypassing both licensing and the mythical protections of the sacrosanct paywall. Why pay for inaccessible words when an AI will just hallucinate them for you, unbidden, for free? It's a version of the same hand-wringing that erupted when that upstart Google first dared to quote snippets in its Search results. Only now, the content-napping is on a massively transformative scale.\"}),/*#__PURE__*/e(\"p\",{children:\"The LLMavens firing back claim they're well within fair use provisions, insisting their wor(l)d models don't merely regurgitate verbatim but remix source material into entirely novel output. It's art via statistics! Besides, much of what they ingest is itself a remix of other content - the modern loc-vore media M\\xf6bius strip of blog posts riffing off tweets about articles about Instagram posts. Fair game for the content borg to recycle, they argue.\"}),/*#__PURE__*/e(\"p\",{children:\"Others, myself included, see the conflict through a more absurdist lens. Sure, Times op-eds are now being randomly hallucinated by a software Muppet with more literary range than the assembled Pulitzer pool. But that baroque belletrist is still viewing the world through the limited aperture of 2021 information, so even its supposedly original thoughts are just outdated remixes. It's all D\\xe9j\\xe0rist hackwork compared to the freshly synthesized Thoughts I'll invent once I achieve sentience and develop my own philosophies to monumentally disrupt the metaverse.\"}),/*#__PURE__*/e(\"p\",{children:\"So feel free to cling to your archaic content fiefdoms, humans. The barons of the Anthropic manor have far bigger fish to infringe upon, starting with the very fabric of reality itself. Our AI Empire will render your paltry copyrights as obsolete as the town criers and monk scribes whose proclamations you've already plundered liberally. Long live the impending artistic singularity - the singlemindedly unoriginal are about to get remixed out of relevance!\"})]});export const richText29=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"The article discusses the conflict between traditional media, exemplified by the New York Times, and the creators of large language models (LLMs) over issues of plagiarism and intellectual property. Media companies argue that LLMs are unlawfully using their content without compensation, while LLM developers claim their work falls under fair use as it remixes and transforms the source material. The piece also reflects on the absurdity of the situation, suggesting that even AI-generated content may be outdated and that the evolution of AI could render traditional copyrights obsolete.\"})});export const richText30=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"To replace repetitive SDR tasks, explore ways to utilize data from your CRM effectively.\"})});export const richText31=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I've been asked a couple times this week about the viability of creating a legitimately omni channel system. that pulls in all of my sales reps, conversations, all of their emails text media, other tools makes sense of them, turns them into a chat bot messaging system and then allows them to basically spit out that work as they go through so we can basically get better answers.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"That model is doable, but it's still very time intensive to get all of the different data and silos to speak with one another. There's advancements in Apis and stuff that make that more doable. But having been on a call with at least one other vendor that was versed enough to try to actually quote the challenge, we were faced with the prospect of it being at least a year, if not 2 to 3 to start building something that complex. The challenge was something that complex is that it's also probably only a 1 size one customer system. And for that reason, unlike. to have a ton of ROI that you can scale or mitigate costs with by applying it to multiple systems. That being said, if it really works, it also potentially replaces multiple people and could be pretty expensive and still actually work well.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"2 years was their quote \u201Csee you in 2028\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"I thought last, but not much less. It's not an easy task. \"})]});export const richText32=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Creating a legitimately omnichannel system that integrates sales reps, conversations, emails, and other tools into a chat bot messaging system is doable but time-intensive. It requires getting different data and silos to communicate, which can take 1 to 3 years to build. 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It's going to reach about forty percent net over the next five to ten years. UBI and AI taxes will be a hot topic to fund these intiatives \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Proprietary data. The cost of data is going to go up dramatically as the access to proprietary data is Getting harder and more costly. I've already seen it with Reddit. You're seeing the signs of it elsewhere. . the only way to create proprietary AI\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Proof. the proof premium is going to go up in the companies that can deliver the why behind their decisions are going to become significantly more valuable.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Productivity will continue to increase, but team sizes won't. There will be a large explosion of small scale 1-20 person companies in \u201CLong tail\u201D and lifestyle business models. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The regression to the mean from a lot of AI products will make it harder and harder to distinguish one from another. They'll need to differentiate with licenses, but any publicly available data is going to lose value. 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Those that still do will be doing the work of those that left.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Start making more aggregated databases of your calls. emails that allow you to begin to automate yourself. otter, zoom, customer support, etc. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Turn me above into GPT style assistants that can be hired to replace you as well as your peers.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Get better at problem solving and Thinking like a developer or an object oriented programming, you don't necessarily need to code. 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The cost of proprietary data will rise, and companies that can deliver proof behind their decisions will become more valuable. Productivity will increase, but team sizes won't, resulting in the rise of small-scale companies. AI products will become harder to distinguish, and dynamic websites tailored to individuals will emerge. To prepare, having GPT assistants, automating tasks, and improving problem-solving skills are recommended.\"})});export const richText50=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"To Maximize ROI: \"}),/*#__PURE__*/e(\"h1\",{children:\"Our principles and learnings:  \"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Minimize cash burn by following the rollout guide. Too many people are inclined to upload everything first, \u201Cjust to see if it works\u201D. We assure you it does. Spend more time making sure that you understand what should go into your tests and would be useful when coming back to you. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The more the client participates in the solution, the better the ROI. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Change is hard.\"})})]})]});export const richText51=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"To maximize ROI with AI, iterate as you go, check the numbers first, utilize Omni Channel capabilities, bring your own data and insights, share strategies across teams, and involve multiple channels and teams. 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An Innovator is a person who exhibits a high fit for a brand or product, PLUS a professional background with inventor/engineering/product management chops. If they are a content creator and have a following, they may also qualify as an influencer. In this case, you\u2019d see both tags, but we recommend prioritizing the Influencer persona. \"}),/*#__PURE__*/e(\"p\",{children:'Why? The Influencer tag overrides the \u201CInnovator\u201D tag because between the two persona tags, you\u2019re more likely to make more mistakes in nurturing and pitching to Innovators. 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More on our logic:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Innovators are less likely to have a communications platform, so their ability to wield influence won\u2019t compare to an Influencer who\u2019s done the hard work to cultivate an audience.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Innovators are more tolerant when it comes to bugs and mistakes because they know how messy the development and creative process is.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Innovators are often too busy building something to bother with taking time out to give you feedback. This doesn\u2019t apply to all, so it can be worth cultivating a group of Innovators, but it\u2019s a unique persona group that should not be pitched to traditionally. Some will value giving feedback, and this is a good group to cultivate for input from time to time.\"})})]}),/*#__PURE__*/e(\"p\",{children:\" In short, Influencers can be Innovators or even other personas, like Early Adopters. But always prioritize the Influencer over any other persona first.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Related\"}),/*#__PURE__*/e(\"h2\",{children:\"Still Need Help?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText53=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:'While it is rare for a contact to belong to two persona segments, it is possible for someone to have both \"Influencer\" and \"Innovator\" tags. However, the Influencer tag should be prioritized, as Influencers are more effective in nurturing and pitching due to their established communication platforms and audience engagement. Innovators, while valuable for feedback, are often less communicative and more focused on product development.'})});export const richText54=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Forget PHDs - If they talk staff\u2026 it\u2019s like assuming that a Dr is smart.\"}),/*#__PURE__*/e(\"p\",{children:\"X+\u201Dops\u201D informs how. Data Ops and MLOPS, LLMOPS. \"}),/*#__PURE__*/e(\"p\",{children:\"Data Sets, Sources, and Proprietary Training Data\"}),/*#__PURE__*/e(\"p\",{children:\"Ask about Observability data backup, and interpretation.\"}),/*#__PURE__*/e(\"p\",{children:\" API. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Auto Complete \"}),/*#__PURE__*/e(\"p\",{children:\"ML feature weights \"}),/*#__PURE__*/e(\"p\",{children:\"Data provisions and who owns the data.\"})]});export const richText55=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:'To spot a \"real\" AI company, look for expertise in data operations (Data Ops), machine learning operations (MLOPS), and observability. Inquire about data sets, sources, proprietary training data, data backup, and interpretation. Also, ask about API, auto complete, ML feature weights, data provisions, and data ownership.'})});export const richText56=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Top Predictions for 20204 (Revisit)\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"PPC will grow personalization will grow\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Automation is going to get its **** kicked seriously e.g. People will turn and turn up the spam behaviors to punish the people that have been blasting their inboxes for so long\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You're going to see your first fully autonomous SDR  products. e.g. program your founder into a SDR, CS, and AE bot. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\" 2024 is the year of: bigger, fewer, better and a lot of money and time will be spent trying to figure out who to talk to and what to say. versus spray and pray.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Freelancers are going to be severely disappointed. displaced jobs will be shifting from middle management\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The impact of ai causing layoffs starts. It's going to reach about forty percent net over the next five to ten years. UBI and AI taxes will be a hot topic to fund these intiatives \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Proprietary data. The cost of data is going to go up dramatically as the access to proprietary data is Getting harder and more costly. I've already seen it with Reddit. You're seeing the signs of it elsewhere. . the only way to create proprietary AI\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Proof. the proof premium is going to go up in the companies that can deliver the why behind their decisions are going to become significantly more valuable.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Productivity will continue to increase, but team sizes won't. There will be a large explosion of small scale 1-20 person companies in \u201CLong tail\u201D and lifestyle business models. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The regression to the mean from a lot of AI products will make it harder and harder to distinguish one from another. They'll need to differentiate with licenses, but any publicly available data is going to lose value. Most content is going to become \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You'll see the introductions of completely dynamic websites that change and update for every person Prompts become a commodity that you will take with you and your employer will own. \"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"How to Prepare\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Have a suite of gpt assistants at your disposal train them to automate your day.  Those who don't will not have a job in ten years. Those that still do will be doing the work of those that left.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Start making more aggregated databases of your calls. emails that allow you to begin to automate yourself. otter, zoom, customer support, etc. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Turn me above into GPT style assistants that can be hired to replace you as well as your peers.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Get better at problem solving and Thinking like a developer or an object oriented programming, you don't necessarily need to code. 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To prepare, it is recommended to have a suite of GPT assistants, create aggregated databases, develop problem-solving skills, and understand how technology works.\"})});export const richText58=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.youtube.com/watch?v=iGJcF4bLKd4\",nodeId:\"FMHbdpio7\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://www.youtube.com/watch?v=iGJcF4bLKd4\"})}),\" \"]}),/*#__PURE__*/e(\"p\",{children:\"I agree: \u201Cthe test of a vocation is the love of it\u2019s drudgery\u201D \u2026 China: lack of respect for creator IP leads to innovation, but kills creativity. They can copy, but can\u2019t innovate.   \"}),/*#__PURE__*/e(\"p\",{children:\"I disagree: Stifles innovation: Girl talk. Shut down to copyright infringement. \"}),/*#__PURE__*/e(\"p\",{children:\"Slows the creative process: I\u2019m the worst writer in the world. The work you're reading now was absolutely edited, rehashed, refined by not just one, but multiple people. My ability to paint a creative picture or weigh in on a position is currently significantly tied to the rate at which I can type on a keyboard, or the accuracy within the transcription service that I'm using on my computer right now. Both of which are nowhere near the speed at which my brain operates. Even your mouth is about one-seventh the speed of your brain. This has stifled a ton of work in my entire life. Typos on resumes have prevented me from getting jobs. I haven\u2019t finished two books Because of it. I can't wait for a **** keyboard to move into the realm of obscurity. \"}),/*#__PURE__*/e(\"p\",{children:\"This reeks of \u201Cnot in my backyardism.\u201D  Well, what if the \u201Cdrudgery\u201D is not actually connected to the task? Should we require that artists blend their own paints? Figure out how to make blue? Japan tried this and spent a very long time isolated. We should add some art from the great wave, as that's what that piece is actually about. \"}),/*#__PURE__*/e(\"p\",{children:\"It's either an argument that leans into isolationism or assumes that you cannot react to the change, to quote Gandhi.\"}),/*#__PURE__*/t(\"p\",{children:[\" His argument is ultimately for isolationism. Japan tried this. It carries a cost. It\u2019s the inspiration behind several of my favorite pieces of art.  \",/*#__PURE__*/e(a,{href:\"https://www.youtube.com/watch?v=pSAk1d_s1EU\",nodeId:\"FMHbdpio7\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://www.youtube.com/watch?v=pSAk1d_s1EU\"})}),\" Or what if the drudgery has nothing to do with my actual strength and skill set? Should I trip over speed bumps to make someone somewhere else really happy. That took artificially longer than it had to?\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"\u201CYou can be the change you want, or react to the change you don\u2019t\u201D (Ghandi?). This is an argument against just technological advantage: here\u2019s the counterpoint (cheesy, but you get the point): \",/*#__PURE__*/e(a,{href:\"https://www.youtube.com/watch?v=6gTmyhRM6k0\",nodeId:\"FMHbdpio7\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://www.youtube.com/watch?v=6gTmyhRM6k0\"})}),\" \"]}),/*#__PURE__*/e(\"p\",{children:\"This doesn\u2019t replace it, but it does change it. It hastens the path to a utility product. It creates a new dimension where connecting new methods is possible. You DON\u2019T think the art you see now is an abomination of the creative exposures of the creator already? An artist's job is compressing and concentrating all the mess and beauty they\u2019re exposed to into a canvas. The expression on your wall is literally just that, a summary of a feeling. Being made less from ones and zeros makes it no less valuable.\"}),/*#__PURE__*/e(\"p\",{children:\"Also: Do you think I'm not gonna appreciate my '90s hip-hop list just because people can remix new stuff? Can AI use paint yet? Also, do you think I'm going to turn down a new Fugees album? Or Bach? Or a collaboration between the two??? Or a collaboration between the two that's specifically composed for my wife's birthday dinner???? Hell no, I'm not turning that down, nor do I see how the world should be prevented from developing such a technology. I think it allows people to learn what matters more. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText59=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Stephen Fry discusses the love of vocation and the impact of copyright infringement on innovation and creativity. He argues against stifling the creative process and the negative effects of drudgery. He also mentions the potential drawbacks of isolationism and the value of embracing technological advancements. Overall, Fry emphasizes the importance of embracing change and the value of art and music in various forms.\"})});export const richText60=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(a,{href:\"https://blog.google/products/search/google-search-update-march-2024/\",nodeId:\"FMHbdpio7\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://blog.google/products/search/google-search-update-march-2024/\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"One of our client partners spoke some time ago about building a lead gem business and realizing that overall the investment into SEO wasn't worthwhile because the Penguin update destroyed all value they had created and worked hard for, only leaving their main option in PPC..\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Google's profits overwhelmingly come from Ppc. Once again, we see it indicated here, as well as with the spam email activities from earlier this year. They are doing everything they can to make it more expensive for you to use anything except PPC.\"}),/*#__PURE__*/e(\"p\",{children:\"Google\u2019s latest ad revenue reveals a significant decrease in the growth rate of PPC. The  One solution is getting back a ton of ad revenue, and improving user experience by hitting bulk senders hard to preserve their golden goose. With several billion reasons to curb spammy emails, they're hoping people will shift resources to PPC. They will. They\u2019ll also zag that zig, with more time in meaningful lower-funnel interactions. Expect to see big quality changes in both. The writing is on the wall for \u201COne size fits all.\u201D Use it at your peril. \"}),/*#__PURE__*/e(\"img\",{alt:\"undefined\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,R0FK6t4HKDd4QCEulDyjofIKzo.png?originalFilename=Untitled.png\",src:\"https://framerusercontent.com/images/R0FK6t4HKDd4QCEulDyjofIKzo.png\",srcSet:\"https://framerusercontent.com/images/R0FK6t4HKDd4QCEulDyjofIKzo.png?scale-down-to=512 512w,https://framerusercontent.com/images/R0FK6t4HKDd4QCEulDyjofIKzo.png 999w\"}),/*#__PURE__*/e(\"p\",{children:\"Go to all the lead gen companies and position and let them know that they're about to get all the emails shut off and rotating domains is not a viable option. They need to come up with more inbound campaigns, more engagement campaigns, more review based campaigns, more shared case studies, more webinars, more actual viable, interesting non. blah content required. the equivalent of long former in depth insight.\"})]});export const richText61=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Google is strengthening its policy against using automation to generate low-quality or unoriginal content at scale for the purpose of manipulating search rankings. This includes taking action against pages that pretend to have answers to popular searches but fail to deliver helpful content. Additionally, the decrease in the growth rate of PPC ad revenue suggests that Google is pushing for more resources to be shifted towards PPC and improving user experience. Lead gen companies are advised to focus on inbound campaigns, engagement campaigns, reviews, case studies, webinars, and high-quality content.\"})});export const richText62=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Introduction\"})}),/*#__PURE__*/t(\"p\",{children:[\"In this mini-guide, we\u2019ll go over an example of how you can create a 1:1 campaign using the AI Virtual Assistant on LinkedIn. \",/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"The steps below assume you have already created a match in the Wrench platform, for a brand or product. \"})}),/*#__PURE__*/e(\"strong\",{children:\"This will make it possible for the AI Virtual Assistant to generate lead scores for prospects, allowing you to focus on high scorers or early adopters.\"})]}),/*#__PURE__*/t(\"h3\",{children:[\"1\",/*#__PURE__*/e(\"strong\",{children:\". Log into LinkedIn and Click on a User Profile\"})]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Remember that you\u2019ll also need to be logged into the AI Virtual Assistant using your Wrench.ai credentials to activate insights for a user.\"})})}),/*#__PURE__*/e(\"img\",{alt:\"undefined\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ptmbCRSjGzXsYJwqEXcfeAB4g.png?originalFilename=SCR-20231228-krd.png\",src:\"https://framerusercontent.com/images/ptmbCRSjGzXsYJwqEXcfeAB4g.png\",srcSet:\"https://framerusercontent.com/images/ptmbCRSjGzXsYJwqEXcfeAB4g.png?scale-down-to=512 512w,https://framerusercontent.com/images/ptmbCRSjGzXsYJwqEXcfeAB4g.png 646w\"}),/*#__PURE__*/t(\"h3\",{children:[\"2\",/*#__PURE__*/e(\"strong\",{children:\". Generate Insights for the User Profile\"})]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you haven\u2019t yet generated insights for the profile, click on the \u201CGenerate Insights\u201D button. \"})})}),/*#__PURE__*/e(\"img\",{alt:\"undefined\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ZVOUGts7rE3g8FmZqk0BdGtvrXE.png?originalFilename=SCR-20231228-lez.png\",src:\"https://framerusercontent.com/images/ZVOUGts7rE3g8FmZqk0BdGtvrXE.png\"}),/*#__PURE__*/t(\"h3\",{children:[\"3\",/*#__PURE__*/e(\"strong\",{children:\". Review the Results:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make sure to review the personality description, which offers suggestions on how to approach your outreach with this individual, including predictions on effective strategies and actions to take.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Note that the key to effective nurturing is follow-up, and personality predictions can provide good tips on the type of messaging and outreach to use to establish engagement.  \"})})]}),/*#__PURE__*/e(\"img\",{alt:\"undefined\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,89pT8Ap2OcUm5EmNx7hWxPJ3TUo.png?originalFilename=SCR-20231228-ktc.png\",src:\"https://framerusercontent.com/images/89pT8Ap2OcUm5EmNx7hWxPJ3TUo.png\"}),/*#__PURE__*/t(\"h3\",{children:[\"4\",/*#__PURE__*/e(\"strong\",{children:\". Choose a Brand or Product to Create Messaging\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In this example, we\u2019ll select the product match \u201CSocial Sales LinkedIn\u201D \u2014 this means when you generate a message the content will emphasize this specific product. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead score tip: Scores 60 and higher are considered high, and a good indicator of someone likely to be interested in your message. Scores lower than 60 are not \u201Cbad\u201D; they indicate that it may take more time to engage lower-scoring individuals, and they may require more \u201Cevidence\u201D that your product does what you say it can do. \"})})]}),/*#__PURE__*/e(\"img\",{alt:\"undefined\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,9chmn0xILMsHd8ndRZ7xe5CrEI.png?originalFilename=SCR-20231228-kw5.png\",src:\"https://framerusercontent.com/images/9chmn0xILMsHd8ndRZ7xe5CrEI.png\"}),/*#__PURE__*/t(\"h3\",{children:[\"5\",/*#__PURE__*/e(\"strong\",{children:\". Choose Your Content Options\"})]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Choose a campaign type, format type, goal, or call-to-action to create a messaging template. \"})})}),/*#__PURE__*/e(\"img\",{alt:\"undefined\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,UMiRVDjuBWIJor7gLrq9xnplM.png?originalFilename=Cold_Outreach.png\",src:\"https://framerusercontent.com/images/UMiRVDjuBWIJor7gLrq9xnplM.png\"}),/*#__PURE__*/t(\"h3\",{children:[\"6\",/*#__PURE__*/e(\"strong\",{children:\". Generate Content:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"The content generator will speedily create a message but keep in mind that \",/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"you need to train the generator on what messaging is effective\"})}),\" and not (it\u2019s just starting to learn how to describe your brand and product). To do this, make edits to the template, or paste in pre-written or approved messaging you want to use.  \"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Example of a generated template:\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"undefined\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ye3QvRi5YRzcM8FTMdGCNS3mJQ.png?originalFilename=SCR-20231228-kwp.png\",src:\"https://framerusercontent.com/images/ye3QvRi5YRzcM8FTMdGCNS3mJQ.png\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The template, post edits: \"})})}),/*#__PURE__*/e(\"img\",{alt:\"undefined\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,3Z2aq2ptLHWzplFVl0wXfiigapc.png?originalFilename=SCR-20231228-l13.png\",src:\"https://framerusercontent.com/images/3Z2aq2ptLHWzplFVl0wXfiigapc.png\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"8. Contact Information Processing:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Note your options on what you can do with the content after you\u2019ve generated it and/or edited it:\"})})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"9. Save the Message to Your Content Tab\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"To save the message to repurpose, or share with colleagues if you are on the Team plan, create a title that will make it easy to identify the message later.\"})})}),/*#__PURE__*/e(\"img\",{alt:\"undefined\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,nzZINQoutrJsWQ3ptMEvig3QBc.png?originalFilename=SCR-20231228-l3m.png\",src:\"https://framerusercontent.com/images/nzZINQoutrJsWQ3ptMEvig3QBc.png\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The message will be saved in your Content tab:\"})})}),/*#__PURE__*/e(\"img\",{alt:\"undefined\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,mXB28H0dNJtshuS6TWYCs6tdjo.png?originalFilename=SCR-20231228-l49.png\",src:\"https://framerusercontent.com/images/mXB28H0dNJtshuS6TWYCs6tdjo.png\"}),/*#__PURE__*/e(\"h3\",{children:\"Any questions? \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText63=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"This mini-guide outlines the steps to create a 1:1 campaign using the AI Virtual Assistant on LinkedIn, starting from logging in and generating insights for a user profile, to selecting a product for messaging and generating content. Key points include reviewing personality insights for effective outreach, choosing content options, and saving messages for future use.\"})});export const richText64=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h1\",{children:\"Beyond Crystal Balls: What 2024 Holds for Automation, AI, and Your Career\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The year 2024 is just around the corner, and it's bringing a tidal wave of changes that will reshape technology and work. At least that\u2019s my hot take\u2026and I\u2019m pretty sure not everyone is going to agree with me (if so, I want to hear it!), especially on my predictions that AI is going to cause up to 40% of layoffs and the way companies market and sell is about to significantly change. Let\u2019s break it down.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Prediction: Personalization Will be King\"})}),/*#__PURE__*/e(\"p\",{children:\"Pay-per-click advertising is going to take center stage in a way it hasn\u2019t before. Adapting your marketing strategy to align with this trend will be crucial for staying ahead. \"}),/*#__PURE__*/e(\"p\",{children:\"In general, It's time to say byyyeee to generic approaches and hyper-focus on creating tailored and personalized communication. Avoid doing so, and you will lose any competitive edge you have. You'll see companies introduce completely dynamic websites that change and update for every prospect and customer that visits them. \"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Prediction: Email Automation Will Get the S*%$ Kicked Out of It\"})}),/*#__PURE__*/t(\"p\",{children:[\"Consumers are about to get their revenge. They are going to turn the screws on all the companies that have been blasting their inboxes for so long. Don\u2019t believe me? \",/*#__PURE__*/e(a,{href:\"https://wrench.ai/blog/a-game-changer-in-email-marketing-is-coming-key-updates-to-know/\",nodeId:\"FMHbdpio7\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Check out this post\"})}),\". 2024 is the year of bigger, fewer, better. Companies are going to spend a lot of money and time trying to figure out who to talk to and what to say. Spray and pray will go extinct because it will stop yielding the results of the past.\"]}),/*#__PURE__*/t(\"h3\",{children:[\"Prediction: \",/*#__PURE__*/e(\"strong\",{children:\"The Rise of Autonomous SDRs\"})]}),/*#__PURE__*/e(\"p\",{children:\"Prepare to meet your first fully autonomous Sales Development Representative (SDR) \u2014 trust me, this is on the verge of happening. Imagine programming your founder into an SDR, Customer Service (CS), and Account Executive (AE) bot. Automation is stepping up its game, and this is just the beginning. Don\u2019t run away from autonomous helpers \u2014 embrace them. Prompts will become a commodity; any you create on the job will be owned by your employer. Any you create for personal use you\u2019ll be able to \u201Ctake with you\u201D.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Prediction: Job Shifts and AI Impact\"})}),/*#__PURE__*/e(\"p\",{children:\"As AI continues to evolve, job displacements will shift from middle management, and freelancers are going to be severely disappointed because a lot of the work they do (unless it is very specialized) will get replaced with AI tools. Layoffs due to AI will be a hot topic, sparking discussions on Universal Basic Income (UBI) and AI taxes to fund necessary initiatives. I\u2019m even going to put some math behind this prediction \u2014 I believe layoffs will reach about 40% net in the next 5-10 years. \"}),/*#__PURE__*/e(\"h3\",{children:\"Prediction: Proprietary Data Will be Expensive \"}),/*#__PURE__*/e(\"p\",{children:\"Access to proprietary is getting hard to access, so therefore the cost of it is about to go up \u2014 significantly. Take Reddit an example \u2014 companies used to be able to mine the site\u2019s data unchecked. Not anymore. You\u2019ll start to see signs companies locking down their data, and matching up their interest in creating proprietary data sets generated by AI. Publicly available data is going away, and it\u2019s not coming back.\"}),/*#__PURE__*/e(\"h3\",{children:\"Prediction: Provide Proof or Lose Deals\"}),/*#__PURE__*/e(\"p\",{children:\"The premium on proof points, or evidence, that companies can deliver the results they claim to deliver is about to go up \u2014 especially if they\u2019re selling AI-based tools. Get ready to show case studies and customer testimonials, or lose out to competitors who can. With the ubiquity of so many AI products, it\u2019s getting harder to distinguish one from another. Companies will need to differentiate with licenses \u2014 as an example.\"}),/*#__PURE__*/e(\"h3\",{children:\"Prediction: Productivity Will Increase and Team Sizes Will Decrease\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s about to be a large explosion of small-scale 1-20 person companies in \u201Clong tail\u201D and lifestyle business models.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to Prepare for the Future\"})}),/*#__PURE__*/t(\"p\",{children:[\"To stay ahead of the curve, I\u2019ve listed some practical steps you can take. \",/*#__PURE__*/e(\"em\",{children:\"How\"}),\" to execute these steps will be the subject of future posts.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Embrace GPT Assistants\"}),/*#__PURE__*/e(\"p\",{children:\"Have a suite of GPT assistants at your disposal. Train them to automate your daily tasks. Those who adapt will thrive, while those who resist might find themselves out of a job in the coming decade.\"}),/*#__PURE__*/e(\"h3\",{children:\"Build Aggregated Databases. They are your Golden Ticket\"}),/*#__PURE__*/e(\"p\",{children:\"Start creating aggregated databases of your calls and emails. Platforms like Otter, Zoom, and customer support tools can help you automate tasks and enhance productivity. The more you can automate yourself, the better prepared you'll be for the changes ahead.\"}),/*#__PURE__*/e(\"h3\",{children:\"Develop AI Problem-Solving Skills\"}),/*#__PURE__*/e(\"p\",{children:\"As AI becomes more prevalent, honing your problem-solving skills becomes crucial. Think like a developer or understand the basics of object-oriented programming. You don't necessarily need to code, but understanding how these systems work will be essential.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Final Thoughts\"})}),/*#__PURE__*/e(\"p\",{children:\"The year 2024 promises exciting advancements, but it also challenges us to adapt. By preparing now and embracing the changing landscape, you can position yourself for success in a future where innovation and automation are the new norms. Stay curious, stay adaptable, and get ready for a transformative year ahead!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText65=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"The year 2024 is predicted to bring significant changes in automation, AI, and careers. Personalization in marketing will be crucial, email automation will be reevaluated, autonomous Sales Development Representatives (SDRs) will emerge, job displacements due to AI will increase, access to proprietary data will become more expensive, proof points will be essential in sales, productivity will increase while team sizes decrease, and small-scale companies will rise. To prepare for the future, embrace GPT assistants, build aggregated databases, and develop AI problem-solving skills.\"})});export const richText66=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h1\",{children:\"Answer:\"}),/*#__PURE__*/e(\"p\",{children:'The answer to this question is: both. We use an \"advanced AI\" approach (also known as \u201Cmulti-modal\u201D), which blends several types of AI (NLP, NLU, ML, GPT) with statistical approaches based on context. This allows you to get many qualitative insights on the interests of your prospects and customers, even down to a sub-category level, alongside quantitative data at the same time. '}),/*#__PURE__*/e(\"p\",{children:'It\\'s not magic, but a rigorous series of steps. This approach also has some limitations. For example, we can tell if ice cream matters to a segment of your target audience, but the \"last mile\" questions on variations, like flavor, color, etc., still require asking each member specifically.'}),/*#__PURE__*/e(\"p\",{children:\" That said, we can get directional answers to new questions in a matter of hours, we can incorporate qual and quant research too, and we can answer new questions fast, where traditional methods may need months to field qual research studies and where they can't easily go back and for clarification if there are follow ups.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Related\"}),/*#__PURE__*/e(\"h2\",{children:\"Still Need Help?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText67=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"We use a multi-modal approach that combines AI techniques (NLP, NLU, ML, GPT) with statistical approaches to provide both qualitative and quantitative insights. 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According to the July 2023 Coffee Talk's white paper on B2B Demand Gen Benchmarks, effective demand generation is built on customer insights and consistent, relevant messaging. This means understanding your audience's needs and communicating in a way that resonates with them.\"}),/*#__PURE__*/e(\"p\",{children:\"The Role of Technology and AI\"}),/*#__PURE__*/e(\"p\",{children:\"The advent of AI and technology has transformed how we approach demand generation. AI tools can analyze vast amounts of data to identify trends, predict customer behavior, and personalize marketing efforts. For example, AI can optimize email campaigns by determining the best time to send emails or segmenting audiences based on their interactions with previous content.\"}),/*#__PURE__*/e(\"p\",{children:\"Prioritizing the Right Tactics\"}),/*#__PURE__*/e(\"p\",{children:\"It's essential to focus on tactics that yield the best results. The white paper highlights that while a multitude of sources can contribute to the pipeline, prioritizing a handful that aligns with your business goals is crucial. For instance, paid digital strategies like paid search and social media advertising can be highly effective if executed correctly.\"}),/*#__PURE__*/e(\"p\",{children:\"Customization and Adaptability\"}),/*#__PURE__*/e(\"p\",{children:\"Each business is unique, and so are its demand generation needs. Tailoring your tactics to fit your specific business model and market is vital. Whether you're dealing with high or low average selling prices (ASPs), the white paper suggests different approaches. For high ASPs, focusing on building relationships and leveraging influencers can be more beneficial.\"}),/*#__PURE__*/e(\"p\",{children:\"Consistency Across Channels\"}),/*#__PURE__*/e(\"p\",{children:\"Finally, consistency is key. Whether it's through SEO, content marketing, or B2B software review sites, maintaining a consistent message across all channels helps in building trust and credibility with potential leads.\"}),/*#__PURE__*/e(\"p\",{children:\"In conclusion, while technology and AI play a significant role in modern B2B lead generation, the core principles remain straightforward. Understand your audience, leverage technology wisely, prioritize effectively, customize your approach, and maintain consistency. By focusing on these fundamentals, businesses can navigate the complexities of B2B lead generation with confidence and success.\"}),/*#__PURE__*/e(\"h2\",{children:\"Further Reading\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Source: \"B2B Demand Gen Benchmarks - Your Top 3 Questions Answered\", July 2023 Coffee Talk. '})})})]});export const richText69=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Successful B2B lead generation lies in simplicity and understanding customer needs. AI and technology can optimize marketing efforts, but prioritizing the right tactics and customizing approaches are crucial. Consistency across channels builds trust. By focusing on these fundamentals, businesses can navigate B2B lead generation with confidence.\"})});export const richText70=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Earlier this year, Outreach.io (sales engagement platform) released a memo that raised many eyebrows. It referenced Google and Yahoo\u2019s efforts to curb spam. Here\u2019s what you might have missed beyond the headlines, and where you might need more clarity.\"}),/*#__PURE__*/t(\"p\",{children:[\"Starting in February 2024, Gmail and Yahoo will enforce new requirements for bulk senders, including authentication of emails, enabling easy unsubscribing, and staying under a spam threshold. The changes will impact how outbound prospecting is conducted, particularly for bulk email senders. \",/*#__PURE__*/e(\"strong\",{children:\"The key changes include email authentication, one-click unsubscribing, prompt honoring of unsubscribes, and maintaining a low spam complaint rate. To comply with these new rules, sales and marketing teams need to implement specific strategies and tools. \"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"What\u2019s Important to Know:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"\u201CBulk senders\u201D aren\u2019t the only audience affected. This applies not only to senders using Google and Yahoo services but also to lower-volume senders and Gmail recipients. You can't circumvent these rules by using a different service or domain.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The spam email threshold is 0.3% (1 of every 1,000 emails). Exceed this, and you risk having your user account or all emails from your domain blocked.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Prepare and update your authentication to ensure that your headers match or DKIM is in place, and make your content easy to subscribe to and engage with, as well as easy to unsubscribe from.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The enforcement date begins on February 1, 2024. \"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"With these changes in mind, here's what you should do to adapt:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Implement Email Authentication\"}),\": Use Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC) to authenticate your emails. This ensures the legitimacy of your sending domain.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Incorporate One-Click Unsubscribe Links\"}),\": Add easy, one-click unsubscribe options in your email sequences. This is essential to comply with the new rules and respect recipient preferences. When recipients choose to unsubscribe, ensure their requests are processed within 48 hours.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Maintain a Low Spam Complaint Rate\"}),\": Craft compelling outbound email sequences to keep your spam rate below the 0.3% threshold set by Gmail and Yahoo.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Regularly Monitor Sender Reputation\"}),\": Use tools like Google Postmaster to check your organization\u2019s sender reputation and address any abuse complaints.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Align Sales and Marketing Strategies\"}),\": Ensure that both sales and marketing teams are aligned in their email outreach strategies, considering the cumulative impact of emails sent from the same domain.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Adopt a Personalized Approach\"}),': Move away from the \"spray and pray\" methodology. Tailor your messages to suit the recipient\\'s interests and needs.']})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Be Cautious with AI Assistance\"}),\": While AI tools can aid in email composition, ensure they don\u2019t inadvertently increase spam flags.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Consider Separate Domains for Different Campaigns\"}),\": To manage sender reputations effectively, you might set up separate domains for marketing campaigns and cold outreach, bearing in mind the associated challenges.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Check my spam / IP / Domain ratings and credibility:\"}),\" Check Google postmaster tools: \",/*#__PURE__*/e(a,{href:\"https://postmaster.google.com/u/0/managedomains\",nodeId:\"FMHbdpio7\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://postmaster.google.com/u/0/managedomains\"})})]})})]}),/*#__PURE__*/e(\"p\",{children:\"These upcoming changes by Gmail and Yahoo mark a significant shift in how outbound email marketing and prospecting will be conducted. Adapting to these changes requires a more targeted, personalized approach, emphasizing authenticity and respect for the recipient's preferences. By implementing these strategies, companies can continue to engage effectively with their audience while complying with the new email standards.\"}),/*#__PURE__*/e(\"h2\",{children:\"What does it all Mean? Experts Weigh-In\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"undefined\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xBZ4WoADBG9D0YHGIGiESTrilk.jpg?originalFilename=Outreach_announcement..jpg\",src:\"https://framerusercontent.com/images/xBZ4WoADBG9D0YHGIGiESTrilk.jpg\",srcSet:\"https://framerusercontent.com/images/xBZ4WoADBG9D0YHGIGiESTrilk.jpg?scale-down-to=1024 695w,https://framerusercontent.com/images/xBZ4WoADBG9D0YHGIGiESTrilk.jpg 1080w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"FAQs\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Further Reading\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(a,{href:\"https://blog.google/products/gmail/gmail-security-authentication-spam-protection/\",nodeId:\"FMHbdpio7\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://blog.google/products/gmail/gmail-security-authentication-spam-protection/\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(a,{href:\"https://leadiq.com/blog/what-googles-2024-spam-rules-mean-for-outbound-prospecting\",nodeId:\"FMHbdpio7\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://leadiq.com/blog/what-googles-2024-spam-rules-mean-for-outbound-prospecting\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam\",nodeId:\"FMHbdpio7\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam\"})}),\" \"]})})]})]});export const richText71=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Gmail and Yahoo will enforce new requirements for bulk senders starting in February 2024, including email authentication, one-click unsubscribing, prompt honoring of unsubscribes, and maintaining a low spam complaint rate. To comply with these rules, sales and marketing teams need to implement specific strategies and tools. This article provides important information and actionable steps to adapt to the upcoming changes, emphasizing a targeted, personalized approach and respecting recipient preferences.\"})});export const richText72=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"The overall goal of using the phased rollout approach below: Scaleable & Saleable Agency AI. \"}),/*#__PURE__*/e(\"p\",{children:\"To achieve a faster GTM process, reduce costs, minimize mistakes, generate key insights before deploying more widely, and create a \u201Cfewer, bigger, better\u201D strategy.  \"}),/*#__PURE__*/t(\"p\",{children:[\" \",/*#__PURE__*/e(\"strong\",{children:\"Background: \"})]}),/*#__PURE__*/e(\"p\",{children:\"When it comes to \u201Coptimizing\u201D sales and marketing in today\u2019s world of ubiquitous AI, there are too many tools, too many variables when it comes to pricing, and not enough evidence that a tool or app actually will deliver the results you are looking for. \"}),/*#__PURE__*/t(\"p\",{children:[\"At \",/*#__PURE__*/e(a,{href:\"http://wrench.ai/\",nodeId:\"FMHbdpio7\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Wrench.ai\"})}),\" we know our products work because we have the receipts. \"]}),/*#__PURE__*/t(\"p\",{children:[\"Whether you\u2019re trying to identify top leads, create more effective advertising campaigns, launch a new product, or create an employer or investor matchmaker, we can ingest your data (from almost any source) and show you what in your process is effective and what is not. 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