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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import*as n from\"react\";export const richText=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When Royale relocated from its iconic corner spot on Crown Street to a new space just across the road, they wanted to work with us to create their new cafe. With the move came a brand refresh\u2014an evolution of the identity originally crafted by Nectar when Royale first opened.Our aim was to evolve the brand to match its new interiors while preserving its essence. \"}),/*#__PURE__*/e(\"p\",{children:\"We incorporated subtle details of the interiors like the tiling into a custom pattern that worked as a part of the graphic language. The refreshed identity also features a new typeface that brings more character while staying true to Royale\u2019s signature royal blue, a defining element since day one.\"})]});export const richText1=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"We worked with EWYW to develop their new brand strategy and brand identity. At their core they improve people\u2019s vision with fashionable eyewear suited to their personal style. We worked to create an elevated identity, website, and messaging that seamlessly ties together the fashion and optometry sides of the business. Our goal was to solidify the premium, bespoke service online and in store that sets them apart. We created a refined brand that balances precision and personality, ensuring that every detail, from technology to frame selection, speaks to both form and function.\"})});export const richText2=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Nectar was entrusted with developing the campaign for the latest collaboration between Above The Clouds and ASICS, showcasing the release of the GT-2160\u2122 in its final form.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"This iteration shifts from the vibrant, landscape-inspired colourways to a minimalist palette, focusing on the experimental materials. The design highlights a transparent upper, chromatic tiger stripes, tonal mesh, and matching laces.\"})]});export const richText3=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Forager Funds, a respected Australian fund manager with a 15-year history, needed a brand refresh to align with their evolving market position. Managing $400 million for over 2,000 long-term investors, Forager focuses on undervalued stocks often overlooked. While the existing brand was respected, it required modernisation to enhance relevance and communication. The rebranding project aimed to revitalise Forager\u2019s visual identity and digital presence, ensuring a modern, adaptable message that resonates with current and potential investors. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),'Our approach for Forager Funds involved modernising their traditional \"diamond in the rough\" symbol into a sleek, contemporary design with dynamic animation. We customised the wordmark to reflect their distinctiveness and developed a comprehensive suite of brand materials, including updated guidelines, PDS documents, and a newly designed website. The revamped website features a user-friendly interface that simplifies content management and improves investor communication. This cohesive brand experience successfully represents Forager\u2019s core values, enhancing their market presence and engaging their audience more effectively.']})});export const richText4=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"One of Australia\u2019s premier creative, content, and talent agencies, Born Bred Talent, approached Nectar in 2023 to assist them with the refinement of their communications strategy and brand identity.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Establishing a new creative platform and mission statement, \u201CReach for the Bold\u201D, was developed and rolled out as a mantra for not only design but a way of encapsulating the agency\u2019s dedication to pushing boundaries, championing creativity, and delivering culturally relevant content for global brands.\"]}),/*#__PURE__*/e(\"p\",{children:\"The brand identity and communications strategy was rolled out in early 2024, with both internal and external branding becoming a leading force in their expansion and growth as a business.\"})]});export const richText5=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Australia's fastest-growing company, Fleet Space Technologies, approached Nectar with the goal of refining their brand communications and digital strategy.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"With a growing team, recent investments, and new product offerings on the horizon, maturity in both design and content was required to better reflect their positioning as a space-enabled technology innovator.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Through a series of in-depth stakeholder engagement sessions, we collaborated with their team to develop a refined visual language. This process utilised their existing identity while modernising the broader brand guidelines to include a new visual stylesheet featuring a new typeface, colour palette, image library, and application guides for digital, print, and social media.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Fleet launched their new website and brand communications strategy in March 2024 and continues to work with Nectar to assist in the ongoing rollout and modernisation of their brand and supporting communications in markets spanning mineral exploration, space, and defence.\"]})});export const richText6=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.\"})});export const richText7=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Plaza Premium Lounge, a leading global provider of airport lounge services, faced the challenge of differentiating their brand in an increasingly competitive market. With numerous lounge options available, they needed a unique and compelling narrative and experience to attract and retain premium travellers.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Developing a comprehensive strategy aimed at elevating the Plaza Premium Lounge experience, our approach focused on three core areas: brand refresh, digital enhancements, and engaging content creation.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Carrying out a brand audit to identify strengths and areas for improvement, we developed a refreshed communications strategy, a visual language that emphasised comfort, convenience, and accessibility, and introduced a new hero tag line: \u2018Your Destination before Departure\u2019.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Nectar is pleased to be continuing our work for PPL across multiple other companies within their portfolio and continuing to refine their consumer touch points and on-going communications.\"]})});export const richText8=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"As a leading importer and retailer of Italian furniture and space-saving solutions, The Comfort Shop had established a strong presence in physical retail. With a rapidly growing customer base and ambitions to enter the eCommerce space, The Comfort Shop needed a refreshed brand strategy to stand out in a competitive online marketplace.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"We ensured that their distinct offerings of comfort, quality, and innovation resonated with digital audiences by developing a clear creative direction to set The Comfort Shop apart from competitions in the industry. We refreshed their brand assets across digital, social, and print, positioning The Comfort Shop for online growth and allowing their internal team to confidently market their offers to existing and new customers.\"]})});export const richText9=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"With numerous awards, 90+ investments across 14 funds, and the first ever Australian Private Equity Fund to be ranked globally in the top 10, Quadrant Private Equity has grown since 1996 to become Australia\u2019s leading private equity business.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Still founder-led but with a growing team, new office, and new investments, Quadrant approached Nectar with the brief of redesigning their website and developing a refined communications strategy.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Interviewing both internal and external stakeholders, we established a clear brand strategy through an understanding of their business, relationships with founders, and differentiators as a PE firm. Having done so, we refined their established and well-recognised logo, elevated their broader visual language, and applied a refreshed design system to all touch points spanning digital and print.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Nectar is pleased to be continuing our work for Quadrant PE and supporting them in the on-going management and design of their internal and external comms.\"]})});export const richText10=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"A global technology solutions provider for wealth management, GBST was looking to undertake an extensive re-imagination of their business, brand, and products. An exciting opportunity to re-energise their identity and mark a new chapter in the evolution and success of the business to date, the project required internal and external brand communications to be aligned and product innovations to be explored, amplified, and invested in.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Establishing a new creative platform, 'Inspiring Wealth Innovation', we focused on the articulation of their solutions not as individual entities but as one holistic offering to the benefit of the end users. A wordmark consisting of stencil-like sections formed a cohesive and confident whole, while a 'shifting' pattern complimented the wordmark's modular concept, symbolising collective motion driven by self-propelled entities. Alongside a minimal but modern colour palette, this resulted in a brand exuding trust, expertise, and energy, all of which showcased GBST's cutting-edge technology and innovations.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The brand identity and communications strategy have now been rolled out globally, with both internal and external branding becoming a leading force in their expansion and growth as a business.\"]})});export const richText11=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Establishing a new creative platform 'Inspiring Wealth Innovation', we focused on the articulation of their solutions not as individual entities but as one holistic offering to the benefit of the end users. A wordmark consisting of stencil-like sections, formed a cohesive and confident whole, whilst a 'shifting' pattern complimented the wordmark's modular concept symbolising collective motion driven by self-propelled entities. Alongside a minimal but modern colour palette, this resulted in a brand exuding trust, expertise, and energy; all of which showcased GBST's cutting-edge technology and innovations.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The brand identity and communications strategy has now been rolled out globally with both internal and external branding becoming a leading force in their expansion and growth as a business.\"})]});export const richText12=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Over the course of a year, Nectar collaborated closely with Lillian Khallouf, the esteemed Australian fashion designer and creative director known for her exquisite tailoring and wearable couture. Drawing from her upbringing in her family's clothing manufacturing business and her formal training in tailoring and couture, Lillian's meticulous attention to detail shaped the foundation of her fashion career.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Working closely with Lillian and her team, Nectar crafted print packaging, a distinctive logo, and a cohesive brand identity that mirrors her values and aesthetic. Additionally, Nectar developed an intuitive e-commerce website, ensuring Lillian's evolving mix of contemporary pieces finds its place in the wardrobes of modern women.\"]})});export const richText13=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"DCA Cities were in the midst of significant changes, with considerations given to their name, services, solutions, acquisitions, and internal and external communications. Nectar was tasked with delivering a clear brand narrative and strategic framework that would align internal and external brand communications with the direction and long-term growth of the business.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"A naming solution was needed for the company's progressive ethos. Orikan, an invented word, combines 'ori' (origin) and 'kan' (can). The 'For a Smarter Future' platform highlights Orikan's solutions connecting people, place, and technology. The hallmark, inspired by a city grid, suggests an urban layout or power network. Rotated, it resembles a glowing diamond, becoming the brand's beacon \u2014 a versatile code for dynamic graphics. The visual identity features flexible lines and reflects the adaptability of the business, their solutions, and inhabitants in their landscape.\"]})});export const richText14=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"An Australian leader in architectural performance louvre windows, Safetyline has grown significantly since commencing trade more than a decade ago. With a growing team and new products on the horizon, they partnered with Nectar in 2022 to refresh their identity, communications strategy, and approach to product collateral and digital design.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"As leaders in any industry, it is incredibly important to continually innovate and cement your place in the eyes of the consumer. Safetyline and Nectar did just that with a more modern approach to design, clarity of messaging, and a re-energised internal team aligned to a new visual language.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Throughout the project, Safetyline were trusting, enthusiastic, and excited about what's possible, and this highlighted opportunities in design and copywriting to be honest, decisive, and confident in our approach.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The end result presents their brand and range of products within a flexible brand framework that has allowed them to continue to grow and evolve their product offering to clients big and small.\"]})});export const richText15=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"An airport SaaS provider connecting airports, airlines, hotels, and corporations to passenger services, technology, and analytics, OneTECO approached Nectar with the brief of simplifying the articulation of their offering and positioning in market.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"With an array of SaaS services available, they needed a unique and compelling narrative and updated brand identity to streamline communications and support their sales team in presenting complex solutions.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Carrying out an internal audit to understand each their solutions and audiences, we established a new aligning statement, \u201COwn the 360 airport passenger experience\u201D, and developed a refined brand narrative based on them being a cloud-based integrated digital platform with a suite of technology solutions and services that connects the demand and supply of travel hospitality services.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The brand identity was refined with a modern take on their original logo, and an updated visual language, designed around their 360\\xb0 solutions, was applied across all digital and printed mediums.\"]})});export const richText16=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Having developed a trusted brand and portfolio of investments, and with continued growth on the horizon, our brief was to leverage existing brand equity and elevate their identity in a subtle but modern way that would ensure continuity between strategies and excite new and existing partners.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Working with their internal team and founding partners to dissect their brand and understand the true nature of their investment strategies, we developed a refreshed brand strategy and identity that refined their visual and verbal language, spanning identity, copywriting, branded collateral, and website.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"We are pleased to continue working with Five V Capital and their partners, with more news to come soon.\"]})});export const richText17=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Through a comprehensive transformation of its eCommerce environment, coupled with a clear brand strategy and a consistent approach to the application of a rebrand, Above The Clouds has earned its place as a globally recognised, multi-brand retailer.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"At every juncture of this remarkable journey, Nectar and ATC have stood shoulder to shoulder as creative partners, propelling success and empowering the capacity to adapt, seize novel opportunities, and maintain a cutting-edge presence amidst the ever-changing trends of fashion and consumer lifestyles.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Engaged in 2016, Nectar continues to provide creative direction, strategic guidance, and expertise across all digital and physical retail platforms, events, and collaborations with renowned global brands.\"]})});export const richText18=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Appointed by SHAPE as their strategy and brand agency in 2021, Nectar\u2019s core responsibility was to assist and guide them in their strategic repositioning from fit-out specialists to a dynamic, diversified construction services business.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Realigning their national team, regional branches, and brand identity for consistency and unity in communications, Nectar created a range of brand toolkits, assets, and strategic guides to visually and verbally articulate this transformative shift across the entire business.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"As a trusted partner, Nectar continues to provide ongoing support on a national scale, offering strategy, copywriting, and design services.\"]})});export const richText19=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Presenting a juxtaposition of experimental materials that refine the GT-2160 silhouette and break new ground in product development, craft, and design thinking, Nectar & Co. were tasked with developing the campaign creative for the highly coveted Above The Clouds x ASICS GT-2160 collaboration.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Blurring the lines of what we consider to be performance, art, and fashion, we focused on transparency as a consistent theme in design by dismantling the shoe and presenting the materiality of fabrication, design, and craft.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Released globally in October 2023, the campaign creative included a range of digital and printed placements spanning social, media, and PR and resulted in a global sell-out of the shoe.\"]})});export const richText20=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.\"]})});export const richText21=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Offering a unique, biodiverse climate, complete with beautiful beaches and rivers, as well as a world heritage rainforest, national parks, and spectacular waterfalls, Bellingen Shire is a magical, awe-inspiring region just moments from the Pacific Highway, NSW.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Appointing Nectar & Co. to assist them with the strategic alignment and modernisation of their corporate brand identity, we worked with Bellingen Shire Council and the local community to understand their past, present, and future and identified an array of insights that helped shape a visual and verbal narrative.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Paying particular attention to the origins of their existing identity and the significance of this to the local community, our work focused on providing a flexible but modern design system and language that could be easily adopted by multiple facets of the council, but most importantly the growing Bellingen Shire community.\"]})});export const richText22=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Appointing Nectar to provide a strategic brand solution that would modernise their identity and website and pave the way for a new chapter in the growth and ongoing communications with clients and potential partners, we worked with the MGMT team to re-articulate their offering in a noisy industry and define their points of difference.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Respecting their previous identity as a foundation for development, the new identity and brand were designed with scale, flexibility, and maturity in mind and focused on a visual language that would appeal to multiple audiences in varying industries.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"With a simple but confident positioning statement, visual language, and identity spanning digital, print, and social, the rebrand and website were released in 2022 and continue to evolve.\"]})});export const richText23=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Inviting Nectar to manage the creative direction, film production, and communication strategy for the second time, our approach revolved around the pace and resilience of squash as a game and the environment in which it is played.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"A juxtaposition of 3D renders highlighting the premium materials and details of the shoe, our film takes us on a journey through the eyes of players and captures the spatial qualities of a traditional, old-school squash court, along with sounds synonymous with such a fast-paced sport.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Released globally at select retailers, including Comme des Gar\\xe7ons, END, and Dover Street Market, the film and marketing collateral captured the attention of multiple global media channels including, Hypebeast, Highsnobiety, and Sneaker Freaker, amongst others.\"]})});export const richText24=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"With a number of environmental, financial, legal, and geographic challenges to navigate at every step of the way, it's fair to say shipping bulk commodities across the globe is no mean feat. What is more impressive is doing this successfully for over 40 years across 30+ offices around the world; introducing Monson.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Working extensively with their team for over 6 months, we implemented a refined communications strategy and re-design of their brand identity, which focused on their collective experience as a team, their commitment to clients, and their independent development of innovative technology.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Amplifying all of the work and services they provide behind the scenes, we successfully reimagined their identity and communicated the fact that shipping isn\u2019t just about moving cargo from A to B; it's about everything in between and beyond.\"]})});export const richText25=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Tasked with creative direction, film production, and the communication strategy for the release, our strategy focused on the philosophy of ASICS \u2018Sound Mind, Sound Body\u2019 with creative direction taking cues from archive ASICS silhouettes and graphic design.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Presenting a subtle nod to the sophistication of ASICS performance products, the film and supporting content focused on highlighting the minimal, premium materials that formed the elevated silhouette and drew attention to the features that made this a unique, must-have release.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Sold globally at select retailers including; END, KITH, Dover Street Market, and SNS, the marketing and supporting collateral was featured across thousands of digital and social channels, including Hypebeast, Highsnobiety, and Sneaker Freaker, amongst others.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The release sold out globally, with a resell value of over 300%.\"]})});export const richText26=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Seeing fantastic success and sales in a short period of time, Boose Blend recognised its positioning in market and the opportunity to evolve and capitalise on the interest from so many early adopters of their portable blender.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Approaching Nectar with the brief of simply 'refreshing' their identity, we proposed a full rebrand and redesign of their packaging to truly make their mark and become a market leader, both locally and globally.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Trusting our approach and recommendations, we worked with the Boose Blend team to visually and verbally differentiate their brand and product through a strategic communications plan that tapped into multiple customer profiles, lifestyles, and scenarios of product use. Rolling out a bold rebrand, a redesign of their packaging, and a Shopify website, we developed a suite of product assets spanning digital, print, and video.\"]})});export const richText27=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Having successfully developed a number of public and private funds, and with more planned for the future, it had become increasingly apparent that the visual and verbal articulation of the 'Ellerston Capital' brand had become inconsistent and at times confusing with multiple strategies, fund names, and brands being communicated to investors.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Nectar & Co. was engaged to review the existing brand and the communications associated with each fund and provide a communications strategy and rebrand that would provide internal and external alignment for future growth and investor comms. With an identity steeped in history and notably held fondly amongst founding partners and investors, the rebrand involved a subtle modernisation of the core identity with supporting assets being created to provide consistency in its application as an umbrella brand across other funds. Rolled out across digital, print, and social, Nectar continues to work with Ellerston to provide ongoing strategic and design services and support.\"]})});export const richText28=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Experienced in the acquisition, growth, and development of brands across multiple industries, Hatch acquires and invests in a range of Australian brands to scale and expand their capabilities and increase awareness and revenue in global markets.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Having recently made a number of new acquisitions, with more to come, Hatch approached Nectar & Co. with the brief of developing a flexible brand/visual language that will guide the application of a uniform design aesthetic across multiple brands now and in the future.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Our approach saw us navigate an array of very competitive, noisy markets, with the end result being an identity that provided a unique and flexible brand that could span multiple industries and communicate maturity, playfulness, and professionalism alike.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Applying the brand identity to digital, print, and a series of Shopify templates, the new identity is now being applied and rolled out across a number of new businesses and start-ups locally and globally.\"]})});export const richText29=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"With increased recognition, funds under management, and a growing team, it had become increasingly apparent that the visual and verbal communication of Fairlight to investors, advisors, and industry peers had to evolve in order to reflect the true nature and personality of the brand, their team, and investment strategy.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Appointing Nectar & Co. to refine the communication of their fund and strategy to investors, we worked with Fairlight to implement a rebrand and roll out a new look and feel for their website and supporting investor collateral.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Establishing an ownable creative direction that respected their existing identity but presented maturity in design, we rolled out a clear and cohesive communications strategy that informed their tone of voice, visual language, and the development of a professional but modern identity design spanning web design, printed collateral, and media.\"]})});export const richText30=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Tasked with creative direction, film production, and communication strategy for the release of an exclusive collaboration between Sebago and Above The Clouds, our attention was drawn to the transparent sole design and highlighted the craftsmanship behind the shoe itself.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"An exercise of transparency in art, craft, and design, the video and supporting content for the launch took us to explore modern-day craftsmanship, and with our friends at Domus Vim, we developed a series of props and perspex prototypes of what makes the traditional, hand-made Sebago shoe.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Sold exclusively at Above The Clouds, the shoe was released with global support and recognition in an array of media channels and featured a live in-store activation to present the props and machining of the shoe itself.\"]})});export const richText31=/*#__PURE__*/e(n.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Be it apparel, music, art, craft beers, or spirits, Running With Thieves approaches each of its products not as a business output or entity but as a project of creative expression and passionate exploration. 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