{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/inCCYgxXJqRGEZ48hev1/jFeJDmPEpAX2nCwxOJ8Z/fYi466bhH-4.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as a,Link as r}from\"framer\";import{motion as n}from\"framer-motion\";import*as o from\"react\";import{Youtube as i}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js\";export const richText=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If a picture is worth 1,000 words, then the perfect YouTube Thumbnail is one where no text is needed.\"}),/*#__PURE__*/e(\"p\",{children:\"Unfortunately, it's incredibly difficult to accomplish that without spending absurd amounts of money unless you're Mr. Beast.\"}),/*#__PURE__*/e(\"p\",{children:\"For the rest of us, we rely on text to help convey the story.\"}),/*#__PURE__*/e(\"p\",{children:\"Even more, making the right font choice that is easy to read can make a huge difference in attracting viewers and growing your channel.\"}),/*#__PURE__*/e(\"p\",{children:\"The best YouTube font can grab attention, ensure readability, and maintain brand consistency. In this comprehensive guide, we\u2019ll dive into the world of the best YouTube fonts and thumbnail fonts, explore the top fonts to use, provide tips on choosing the perfect font, and discuss customizing fonts for maximum impact.\"}),/*#__PURE__*/e(\"h3\",{children:\"Short Summary\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Choose a font that resonates with your target audience and complements your channel\u2019s niche.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Prioritize readability and clarity to maximize the effectiveness of thumbnails & boost engagement.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Stay consistent with fonts for a unified, professional look, and build trust among viewers.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"The Impact of Fonts on YouTube\"}),/*#__PURE__*/e(\"p\",{children:\"The power of font choice in thumbnails cannot be underestimated. A study conducted by the University of Oklahoma revealed that people usually take only 1.5 seconds to decide whether to click on a YouTube video or not, just by looking at its thumbnail.\"}),/*#__PURE__*/e(\"p\",{children:\"Thus, it is important to have an attractive custom thumbnail made for a video on YouTube. With such a short window of opportunity, it\u2019s crucial to select a font that not only grabs attention but also ensures readability and maintains brand consistency. In fact, 90% of the top-performing videos on YouTube feature custom thumbnails with well-chosen YouTube fonts, making them stand out from the crowd.\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s dive deeper into these three key aspects of YouTube thumbnail fonts: attention-grabbing fonts, readability and legibility, and brand consistency.\"}),/*#__PURE__*/e(\"h3\",{children:\"Attention-Grabbing Fonts\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to capturing viewers\u2019 attention, choosing the right YouTube thumbnail fonts can make all the difference.\"}),/*#__PURE__*/t(\"p\",{children:[\"Attention-grabbing fonts, such as \u201C\",/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Oswald?preview.size=112&category=Sans+Serif,Display,Handwriting&stylecount=6\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Oswald\"})}),\"\u201D and \u201C\",/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Montserrat?preview.size=112&category=Sans+Serif,Display,Handwriting&stylecount=6\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Montserrat\"})}),\",\u201D are sure to make your thumbnail fonts pop and entice viewers to click on your video. A well-designed YouTube banner can also contribute to the overall aesthetic of your channel.\"]}),/*#__PURE__*/e(\"p\",{children:\"You'll notice that many of the fonts recommended are sans-serif fonts. These fonts tend to be easier to read at large and small sizes, without some of the flourishes that serif fonts have that easily break down at smaller sizes.\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, \",/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Poppins?preview.size=112&category=Sans+Serif,Display,Handwriting&stylecount=6\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Poppins\"})}),\" is ideal for how-to tutorials, DIY YouTube videos, and gaming videos, making them look even more awesome. Even more, choosing font families that have more than six font styles gives you an absurd amount of flexibility.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Readability and Legibility\"}),/*#__PURE__*/e(\"p\",{children:\"Equally important as grabbing attention is ensuring that your font is readable and legible.\"}),/*#__PURE__*/e(\"p\",{children:\"Readability in YouTube fonts can help viewers easily understand the content, making it a key factor for success. To create YouTube thumbnails that stand out, make sure the text is big enough to be seen, choose a simple font face, and use colors that create contrast.\"}),/*#__PURE__*/t(\"p\",{children:[\"An easy way to maintain legibility is by using less than four words in your thumbnail. Using the \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/rule-of-thirds-in-design\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"rule of thirds\"})}),\" is also helpful in making sure your text is easy to read and in the sweet spot of the thumbnail.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Brand Consistency\"}),/*#__PURE__*/e(\"p\",{children:\"It takes mere seconds to lose the trust of your viewers.\"}),/*#__PURE__*/e(\"p\",{children:\"Maintaining brand consistency in YouTube videos can help you establish a strong brand identity and recognition on the platform. By consistently using the same font across all your thumbnails, you can maximize your channel\u2019s recognition and memorability, which in turn can lead to an increase in click-through rate (CTR).\"}),/*#__PURE__*/e(\"p\",{children:\"So, when selecting a font for your YouTube videos, ensure that it aligns with your overall branding, content, and target audience.\"}),/*#__PURE__*/e(\"h2\",{children:\"Top 21 Free Fonts for YouTube Thumbnails\"}),/*#__PURE__*/e(\"p\",{children:\"Now that we understand the importance of font choice in your YouTube videos, let\u2019s explore the top 10 popular and effective fonts that can take your thumbnail game to the next level. These fonts are suitable for various niches and styles, ensuring that you\u2019ll find the perfect one to make your content stand out.\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ll cover each font in detail, discussing their unique characteristics and best use cases.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Montserrat\"}),/*#__PURE__*/e(\"img\",{alt:\"Montserrat Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,YF12rsT1jywXubGL7tajrnYPY8.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/YF12rsT1jywXubGL7tajrnYPY8.jpeg\",srcSet:\"https://framerusercontent.com/images/YF12rsT1jywXubGL7tajrnYPY8.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/YF12rsT1jywXubGL7tajrnYPY8.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/YF12rsT1jywXubGL7tajrnYPY8.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Montserrat?preview.size=112&category=Sans+Serif,Display,Handwriting&stylecount=6\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Montserrat\"})}),\" is one of the best font for YouTube thumbnails. It's an incredibly versatile and modern font, with 18 font styles! Its clean and modern look makes it visually appealing and easy to read, while its beautiful and professional font appearance makes it ideal for various types of content.\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. Open Sans\"}),/*#__PURE__*/e(\"img\",{alt:\"Open Sans Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ogqcFevZdV5uRxaY91bNGAxc.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/ogqcFevZdV5uRxaY91bNGAxc.jpeg\",srcSet:\"https://framerusercontent.com/images/ogqcFevZdV5uRxaY91bNGAxc.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/ogqcFevZdV5uRxaY91bNGAxc.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ogqcFevZdV5uRxaY91bNGAxc.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Open+Sans?preview.size=112&category=Sans+Serif,Display,Handwriting&stylecount=6\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Open Sans\"})}),\" is a flexible typeface with 12 font styles. Because of this, it's one of the best YouTube thumbnail fonts you can find.\"]}),/*#__PURE__*/e(\"p\",{children:\"It's one of many free fonts you can find on Google Fonts, and I recommend using its Extra Bold font style for your video thumbnail.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Roboto & Roboto Condensed\"}),/*#__PURE__*/e(\"img\",{alt:\"Roboto Font \",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jUJVuejIF0vAB8lEG5XJXJxIZOs.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/jUJVuejIF0vAB8lEG5XJXJxIZOs.jpeg\",srcSet:\"https://framerusercontent.com/images/jUJVuejIF0vAB8lEG5XJXJxIZOs.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/jUJVuejIF0vAB8lEG5XJXJxIZOs.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/jUJVuejIF0vAB8lEG5XJXJxIZOs.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Roboto?\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Roboto\"})}),\" is a simple and accessible font, perfect for beginners and widely used for captions and subtitles. Its clean and modern design makes it visually appealing and easy to read, ensuring that your thumbnails will effectively communicate information to viewers.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Additionally, \",/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Roboto+Condensed?query=roboto\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Roboto Condensed\"})}),\" is a versatile font that can be used for varied types of content, making it a favored choice among YouTube creators.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Lato\"}),/*#__PURE__*/e(\"img\",{alt:\"Lato Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xecFvBo50vazrP7RKTaeeU8pvU.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/xecFvBo50vazrP7RKTaeeU8pvU.jpeg\",srcSet:\"https://framerusercontent.com/images/xecFvBo50vazrP7RKTaeeU8pvU.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/xecFvBo50vazrP7RKTaeeU8pvU.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/xecFvBo50vazrP7RKTaeeU8pvU.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Lato?preview.size=112&category=Sans+Serif,Display,Handwriting&stylecount=6\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Lato\"})}),\" is a clean and minimalist font that is perfect for professional and informative channels. Its modern design and excellent readability make it an ideal choice for your YouTube videos, ensuring that viewers can easily comprehend the content.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. Poppins\"}),/*#__PURE__*/e(\"img\",{alt:\"Poppins Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,YfuQbzz8Pyz8WoOQ5Log91tUv80.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/YfuQbzz8Pyz8WoOQ5Log91tUv80.jpeg\",srcSet:\"https://framerusercontent.com/images/YfuQbzz8Pyz8WoOQ5Log91tUv80.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/YfuQbzz8Pyz8WoOQ5Log91tUv80.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/YfuQbzz8Pyz8WoOQ5Log91tUv80.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Poppins?preview.size=112&category=Sans+Serif,Display,Handwriting&stylecount=6\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Poppins\"})}),\", a versatile geometric sans-serif typeface, is ideal for YouTube thumbnail design due to its excellent legibility, distinctive appearance, and variety of weights and styles. Its modern design and accessibility through Google Fonts make it a go-to choice for creating eye-catching and easily readable thumbnails across diverse content genres.\"]}),/*#__PURE__*/e(\"h3\",{children:\"6. Oswald\"}),/*#__PURE__*/e(\"img\",{alt:\"Oswald Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QDLaTrDvU19UUEYdnfIryKMZw.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/QDLaTrDvU19UUEYdnfIryKMZw.jpeg\",srcSet:\"https://framerusercontent.com/images/QDLaTrDvU19UUEYdnfIryKMZw.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/QDLaTrDvU19UUEYdnfIryKMZw.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/QDLaTrDvU19UUEYdnfIryKMZw.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Oswald?preview.size=112&category=Sans+Serif,Display,Handwriting&stylecount=6\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Oswald\"})}),\" is a condensed and bold font, perfect for creating eye-catching thumbnails that stand out from the rest.\"]}),/*#__PURE__*/e(\"p\",{children:\"Oswald\u2019s versatility makes it an excellent choice for a wide range of content, ensuring that your thumbnails will be easily readable and impactful.\"}),/*#__PURE__*/e(\"h3\",{children:\"7. Raleway\"}),/*#__PURE__*/e(\"img\",{alt:\"Raleway Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vrug8UMDdNV7UzVDDa9f9MOW1Q.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/vrug8UMDdNV7UzVDDa9f9MOW1Q.jpeg\",srcSet:\"https://framerusercontent.com/images/vrug8UMDdNV7UzVDDa9f9MOW1Q.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/vrug8UMDdNV7UzVDDa9f9MOW1Q.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/vrug8UMDdNV7UzVDDa9f9MOW1Q.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Raleway?query=raleway\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Raleway\"})}),\" is a stylish and modern font, perfect for lifestyle, tech, and design channels. Its sleek and fashionable look, combined with its range of weights and styles, makes it incredibly legible and readable, ensuring that your thumbnails will effectively convey information to viewers.\"]}),/*#__PURE__*/e(\"p\",{children:\"Raleway\u2019s adaptability means it can be easily customized to fit your channel\u2019s aesthetic, making it a popular choice among content creators who prioritize clarity and simplicity in their designs.\"}),/*#__PURE__*/e(\"h3\",{children:\"8. Ubuntu\"}),/*#__PURE__*/e(\"img\",{alt:\"Ubuntu Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,yOtK0OhZkJVOUHDJwoTgsqQZWY.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/yOtK0OhZkJVOUHDJwoTgsqQZWY.jpeg\",srcSet:\"https://framerusercontent.com/images/yOtK0OhZkJVOUHDJwoTgsqQZWY.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/yOtK0OhZkJVOUHDJwoTgsqQZWY.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/yOtK0OhZkJVOUHDJwoTgsqQZWY.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Ubuntu?query=ubuntu\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Ubuntu\"})}),\" is a striking, readable sans-serif font perfect for your YouTube videos. Its unique style, variety of weights, and open-source accessibility make it the go-to choice for captivating, legible designs that pop.\"]}),/*#__PURE__*/e(\"h3\",{children:\"9. Nunito\"}),/*#__PURE__*/e(\"img\",{alt:\"Nunito Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sS9zrrbIsLgq1zWHuJvbTPEEeLs.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/sS9zrrbIsLgq1zWHuJvbTPEEeLs.jpeg\",srcSet:\"https://framerusercontent.com/images/sS9zrrbIsLgq1zWHuJvbTPEEeLs.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/sS9zrrbIsLgq1zWHuJvbTPEEeLs.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/sS9zrrbIsLgq1zWHuJvbTPEEeLs.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Nunito?query=nunito\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Nunito\"})}),\" is a sleek, attention-grabbing YouTube fonts. Combining legibility with distinct curves, this versatile typeface offers diverse weights and ensures your content stands out in the crowd.\"]}),/*#__PURE__*/e(\"h3\",{children:\"10. Rubik\"}),/*#__PURE__*/e(\"img\",{alt:\"Rubik Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,yCb9orFpJDog2LSRmC8noYDiI.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/yCb9orFpJDog2LSRmC8noYDiI.jpeg\",srcSet:\"https://framerusercontent.com/images/yCb9orFpJDog2LSRmC8noYDiI.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/yCb9orFpJDog2LSRmC8noYDiI.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/yCb9orFpJDog2LSRmC8noYDiI.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Rubik?query=Rubik\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Rubik\"})}),\" is a simple and bold font, and one of the best for your YouTube thumbnail. With its strong geometric forms, array of weights, and undeniable readability, Rubik ensures your content captures attention and makes an impact.\"]}),/*#__PURE__*/e(\"h3\",{children:\"11. Bricolage Grotesque\"}),/*#__PURE__*/e(\"img\",{alt:\"Bricolage Grotesque Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NuzF3t36nuSWdxZwT6btKwaX24.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/NuzF3t36nuSWdxZwT6btKwaX24.jpeg\",srcSet:\"https://framerusercontent.com/images/NuzF3t36nuSWdxZwT6btKwaX24.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/NuzF3t36nuSWdxZwT6btKwaX24.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/NuzF3t36nuSWdxZwT6btKwaX24.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Bricolage+Grotesque?query=Bricolage+Grotesque\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Bricolage Grotesque\"})}),\" is an unconventional, cool font. Its distinctive character shapes and wide range of weights grab attention, while its readability ensures your content leaves a lasting impression.\"]}),/*#__PURE__*/e(\"h3\",{children:\"12. Work Sans\"}),/*#__PURE__*/e(\"img\",{alt:\"Work Sans Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,bK0vZ1R96r2TmxlKnGv0gXBjLE.jpeg\",\"data-framer-height\":\"672\",\"data-framer-width\":\"1200\",height:\"336\",src:\"https://framerusercontent.com/images/bK0vZ1R96r2TmxlKnGv0gXBjLE.jpeg\",srcSet:\"https://framerusercontent.com/images/bK0vZ1R96r2TmxlKnGv0gXBjLE.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/bK0vZ1R96r2TmxlKnGv0gXBjLE.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/bK0vZ1R96r2TmxlKnGv0gXBjLE.jpeg 1200w\",style:{aspectRatio:\"1200 / 672\"},width:\"600\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Work+Sans?query=Work+Sans\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Work Sans\"})}),\" is a solid choice from many other YouTube thumbnail fonts. a clean, minimalist font for impactful YouTube channels. Its streamlined design and variety of weights deliver exceptional legibility, ensuring your content shines through and commands attention.\"]}),/*#__PURE__*/e(\"h3\",{children:\"13. 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Sign Painter\"})}),/*#__PURE__*/e(\"img\",{alt:\"Sign Painter Font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KeKDdT8wAFS9SiDQiNGXaep9mLw.jpeg\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/KeKDdT8wAFS9SiDQiNGXaep9mLw.jpeg\",srcSet:\"https://framerusercontent.com/images/KeKDdT8wAFS9SiDQiNGXaep9mLw.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/KeKDdT8wAFS9SiDQiNGXaep9mLw.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/KeKDdT8wAFS9SiDQiNGXaep9mLw.jpeg 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://housefonts.com/hi/signpainter\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Sign Painter\"})}),\": a charming, hand-lettered font for captivating channel art. Its authentic brushstroke font style and range of weights seamlessly blend visual appeal with legibility, ensuring your content entices viewers and creates a memorable impact.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Tips for Choosing the Best Font for YouTube Thumbnails\"}),/*#__PURE__*/e(\"p\",{children:\"Now that we\u2019ve explored the top 29 best fonts for YouTube, let\u2019s discuss some tips for choosing the perfect font for your channel and content. Selecting the right font is crucial for maximizing the impact of your thumbnails and ensuring that viewers can easily comprehend the content. In this section, we\u2019ll cover some essential factors to consider when selecting a font, such as:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Niche\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Audience\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Readability\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Brand consistency\"})})]}),/*#__PURE__*/e(\"p\",{children:\"By keeping these factors in mind, you can make an informed decision and choose an actual thumbnail image and fonts that looks great, resonates with your target audience, and aligns with your channel\u2019s niche and branding. So let\u2019s dive into these tips in more detail!\"}),/*#__PURE__*/e(\"h3\",{children:\"Consider Your Channel's Niche and Target Audience\"}),/*#__PURE__*/e(\"p\",{children:\"One of the most important factors to consider when selecting a font for your YouTube thumbnail is your channel\u2019s niche, content, and target audience. Different fonts can evoke different emotions and reactions from viewers, so it\u2019s crucial to choose a font that aligns with the vibe and theme of your content.\"}),/*#__PURE__*/e(\"p\",{children:\"By selecting a font that resonates with your target audience and complements your channel\u2019s niche, you\u2019ll ensure that your thumbnails effectively engage viewers and encourage them to click on your videos.\"}),/*#__PURE__*/e(\"h3\",{children:\"Test Different Thumbnail Fonts and Combinations\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t be afraid to experiment with different fonts and combinations to find the best fit for your channel and content. By trying out various fonts, you can discover unique styles and looks that perfectly complement your channel\u2019s aesthetic and effectively convey information to viewers.\"}),/*#__PURE__*/e(\"p\",{children:\"Remember, sometimes the best YouTube font choice might not be the most obvious one, so take the time to explore and test different options to find the perfect font for your YouTube channel.\"}),/*#__PURE__*/e(\"h3\",{children:\"Prioritize Readability and Clarity\"}),/*#__PURE__*/e(\"p\",{children:\"When selecting a YouTube thumbnail font, it\u2019s important to prioritize readability and clarity. A font that is easy to read and comprehend will ensure that viewers can quickly understand the content of your thumbnail, making it more likely for them to click on your video. Be sure to choose a font that is legible at various sizes, especially when considering that many viewers will be using mobile devices to browse YouTube.\"}),/*#__PURE__*/e(\"p\",{children:\"By focusing on readability and clarity, you can maximize your thumbnails\u2019 effectiveness and boost viewer engagement. This will help you to reach a wider audience and increase the success of your videos.\"}),/*#__PURE__*/e(\"h3\",{children:\"Maintain Brand Consistency\"}),/*#__PURE__*/e(\"p\",{children:\"Finally, maintaining brand consistency is crucial when selecting YouTube fonts. By using the same font across all your thumbnails, you can create a unified and professional brand image that will make your channel more recognizable and memorable to viewers. Consistent branding not only enhances your channel\u2019s aesthetic, but also fosters trust and loyalty among your audience.\"}),/*#__PURE__*/e(\"p\",{children:\"So, when choosing a font for your thumbnails, ensure that it stays true to your overall branding and complements your channel\u2019s niche and content.\"}),/*#__PURE__*/e(\"h2\",{children:\"Customizing Fonts for YouTube Thumbnails\"}),/*#__PURE__*/e(\"p\",{children:\"Now that you have an understanding of the top fonts and tips for choosing the perfect font, let\u2019s explore how you can customize your chosen font to enhance its appearance and effectiveness further. Customizing fonts involves adjusting font size, playing with colors, and adding effects and outlines.\"}),/*#__PURE__*/e(\"p\",{children:\"In the following subsections, we\u2019ll delve into each of these customization techniques to help you create stunning and eye-catching thumbnails for your channel.\"}),/*#__PURE__*/e(\"h3\",{children:\"Adjusting Font Size\"}),/*#__PURE__*/e(\"p\",{children:\"Adjusting the default font in size is an essential aspect of customizing fonts. It\u2019s crucial to ensure that your font is easily readable and visible, especially on smaller screens and devices. A recommended font size of at least 75 for thumbnails and banners will ensure that your text is readable on both mobile screens and desktops.\"}),/*#__PURE__*/e(\"p\",{children:\"By adjusting the font size, you can enhance the readability of your thumbnail text and make it more effective in attracting viewers.\"}),/*#__PURE__*/e(\"h3\",{children:\"Playing with Colors\"}),/*#__PURE__*/e(\"p\",{children:\"Experimenting with colors is another great way to customize your font for YouTube video thumbnails on your YouTube channel. By playing with different colors, you can make your thumbnail text stand out and complement the overall design of your thumbnail. To capture attention, try using a color wheel to find complementary colors or use a color palette to find colors that match the overall design of your thumbnail.\"}),/*#__PURE__*/e(\"p\",{children:\"By getting creative with colors, you can add depth and dimension to your font, making it more visually appealing and eye-catching. Experimenting with colors can help you create a unique and memorable thumbnail that will draw viewers in.\"}),/*#__PURE__*/e(\"h3\",{children:\"Adding Effects and Outlines\"}),/*#__PURE__*/e(\"p\",{children:\"Adding effects and outlines to your font style can further enhance its appearance and make it more eye-catching. Effects such as shadows, glows, and gradients can add depth and dimension to your font, while outlines can create contrast and make your text stand out from the background. Experimenting with different font styles can help you find the perfect combination for your design.\"}),/*#__PURE__*/e(\"p\",{children:\"Experiment with different effects and outlines to discover the perfect look for your thumbnail and ensure that your font is not only visually appealing but also highly effective in communicating information to viewers.\"}),/*#__PURE__*/e(\"h3\",{children:\"Use Layers to Create Depth\"}),/*#__PURE__*/e(\"p\",{children:\"Look around you. Great design feels like it has a sense of depth, in two-dimensional spaces. Professional designers use layer stacking to do this.\"}),/*#__PURE__*/e(\"p\",{children:\"Anyone can lay text across the top of an image, but if you use layers, you can neatly tuck text elements behind foreground objects, instantly adding visual intrigue to a thumbnail.\"}),/*#__PURE__*/t(\"p\",{children:[\"Look at movie streaming apps like Hulu, AppleTV and Netflix, and see how each thumbnail has overlapping or underlapping text around the imagery. If you want to learn more about how to do this, my \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/products/youtube-masterclass\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"YouTube Thumbnail Masterclass\"})}),\" shows exactly how this is done.\"]}),/*#__PURE__*/e(\"h2\",{children:\"The bottom line\"}),/*#__PURE__*/t(\"p\",{children:[\"To create \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/youtube-thumbnail-design\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"YouTube thumbnails that stand out\"})}),\", choosing the perfect font is crucial for maximizing the impact of your content and attracting viewers to your channel.\"]}),/*#__PURE__*/e(\"p\",{children:\"By considering factors such as niche, audience, readability, and brand consistency, and by customizing your chosen font through size adjustments, color experimentation, and adding effects and outlines, you can create stunning and eye-catching thumbnails that will set your channel apart.\"}),/*#__PURE__*/e(\"p\",{children:\"So, whether you\u2019re just starting your YouTube journey or looking to revamp your channel\u2019s aesthetic, the right font can make all the difference.\"}),/*#__PURE__*/e(\"p\",{children:\"Now, go forth and create!\"}),/*#__PURE__*/e(\"h2\",{children:\"Frequently Asked Questions\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the best font color for thumbnails?\"}),/*#__PURE__*/e(\"p\",{children:\"A high-contrast color that stands out from the background is the ideal font color for YouTube thumbnails as it grabs attention instantly. White or off-white text on a black background, or dark text on a white background.\"}),/*#__PURE__*/e(\"h3\",{children:\"What is the best Canva font for thumbnails?\"}),/*#__PURE__*/e(\"p\",{children:\"Antonio Bold is the ideal font for creating stunning YouTube thumbnails with Canva.\"}),/*#__PURE__*/e(\"h3\",{children:\"How does font choice impact a YouTube thumbnail?\"}),/*#__PURE__*/e(\"p\",{children:\"Font choice is essential for creating effective YouTube thumbnails that are legible, attractive, and consistent with your brand. It can make a huge difference in catching the viewers\u2019 attention and increasing engagement.\"}),/*#__PURE__*/e(\"p\",{children:\"Choosing the right font can be a challenge, but there are a few key things to keep in mind. First, consider the style of your brand and the type of content you\u2019re creating.\"}),/*#__PURE__*/e(\"h3\",{children:\"What are some examples of attention-grabbing fonts for YouTube thumbnails?\"}),/*#__PURE__*/e(\"p\",{children:\"Attention-grabbing fonts for YouTube thumbnails include Impact and Bangers, providing an inviting look to entice viewers to click.\"})]});export const richText1=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I recently turned a free 90-minute workshop into a small but profitable digital product in under a week.\"}),/*#__PURE__*/e(\"p\",{children:\"When building and selling small digital products, being good at just one or two things isn't enough, especially when doing everything yourself.\"}),/*#__PURE__*/e(\"p\",{children:\"It's easy to focus on your strengths\u2014like design and writing for me\u2014as they bring positive energy. However, your long-term success requires addressing your weaknesses.\"}),/*#__PURE__*/e(\"p\",{children:\"Failing to improve or seek help in areas where you're not great can reduce your chances of success, much like a frozen car battery in a Minnesota winter.\"}),/*#__PURE__*/e(\"p\",{children:\"And you don\u2019t want that.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"In case you missed it, here are the other three parts:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Part 1: \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/newsletter-landing-page\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How to design a newsletter landing page\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Part 2: \",/*#__PURE__*/e(r,{href:{pathVariables:{EUviCsEeS:\"waitlist-landing-page\"},unresolvedPathSlugs:{EUviCsEeS:{collectionId:\"fYi466bhH\",collectionItemId:\"AE3Emz49J\"}},webPageId:\"r5HmO6jVH\"},nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How to design a 'Coming Soon' landing page\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Part 3: You're here!\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Part 4: \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/1000-landing-page-offer\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How to design a landing page for a $1,000 product or service offering\"})})]})})]}),/*#__PURE__*/e(\"img\",{alt:\"How long should your landing page be?\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,7KptAlBs5Unw4gbkRHMSvrDuuY.jpg\",\"data-framer-height\":\"1460\",\"data-framer-width\":\"1756\",height:\"730\",src:\"https://framerusercontent.com/images/7KptAlBs5Unw4gbkRHMSvrDuuY.jpg\",srcSet:\"https://framerusercontent.com/images/7KptAlBs5Unw4gbkRHMSvrDuuY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/7KptAlBs5Unw4gbkRHMSvrDuuY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/7KptAlBs5Unw4gbkRHMSvrDuuY.jpg 1756w\",style:{aspectRatio:\"1756 / 1460\"},width:\"878\"}),/*#__PURE__*/e(\"h2\",{children:\"Here are four steps we\u2019ll cover in this article:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Test your idea\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Build and design your idea\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Market your product\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Sell and build post-purchase relationships\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"The components of a product landing page\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NlnGIo0GU64Q8kB39N5uLR5YV9A.jpg\",\"data-framer-height\":\"1642\",\"data-framer-width\":\"1756\",height:\"821\",src:\"https://framerusercontent.com/images/NlnGIo0GU64Q8kB39N5uLR5YV9A.jpg\",srcSet:\"https://framerusercontent.com/images/NlnGIo0GU64Q8kB39N5uLR5YV9A.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/NlnGIo0GU64Q8kB39N5uLR5YV9A.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/NlnGIo0GU64Q8kB39N5uLR5YV9A.jpg 1756w\",style:{aspectRatio:\"1756 / 1642\"},width:\"878\"}),/*#__PURE__*/e(\"h2\",{children:\"The four components to build and sell a digital product\"}),/*#__PURE__*/e(\"p\",{children:\"To sell anything online, you have to focus on four essential components.\"}),/*#__PURE__*/t(\"p\",{children:[\"The book, \",/*#__PURE__*/e(r,{href:\"https://geni.us/C6npQUQ\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"The E-Myth\"})}),\", states that people that go into business are three-people-in-one. The entrepreneur, the manager, and the technician.\"]}),/*#__PURE__*/e(\"p\",{children:\"Many builders are great technicians, which means they're great at working in the present moment. One step at a time.\"}),/*#__PURE__*/e(\"p\",{children:\"But if you're lacking the vision of the entrepreneur and the foresight of the manager, you'll burn out, only to work harder the next day at the task in front of you.\"}),/*#__PURE__*/e(\"p\",{children:\"So each of these four steps helps you think through the entire lifecycle of a product, without diving headfirst into building.\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Test your idea before you build\"}),/*#__PURE__*/e(\"p\",{children:\"In software design and development, you want to test the validity of an idea with a combination of customer interviews and simple prototypes.\"}),/*#__PURE__*/e(\"p\",{children:\"You're trying to solve for a *real* customer pain point, that focuses less on the features of how they get there, but the \\\"What's in it for them?\\\"\"}),/*#__PURE__*/e(\"p\",{children:\"In this case, I did two things:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"I sent out a Twitter thread based on a simple idea: How to apply the rule of thirds in design to your thumbnails without using YouTube as a reference. I wanted to test whether the idea had a strong enough hook with non-designers, before doing anything time intensive. I did this to test out a theory, and it seemed to work!\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Co-host a free workshop to talk deeper about this topic. I knew if I could get at least 50 signups, I might be able to define whether or not there was interest in a more specific topic.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"I used \",/*#__PURE__*/e(r,{href:\"https://lu.ma/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Luma\"})}),\" to set up my free workshop, which handles all of the registration, invites, and feedback for the event.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Most of the signups came from my \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/newsletter\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"newsletter\"})}),\" and Twitter.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"2. Build and design your idea\"}),/*#__PURE__*/e(\"p\",{children:\"Once I had tested the tweet thread and the workshop with 92 signups, I decided this was enough data to create something from.\"}),/*#__PURE__*/e(\"p\",{children:\"Because I knew this going into the workshop, I spent a little extra time on the slide deck presentation.\"}),/*#__PURE__*/e(\"h3\",{children:\"Part of the build process requires a few steps.\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Write the copy\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Design the landing page\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Package your product\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Both of these are worth much more than the bullet points they're given, but designing a landing page and getting it live has become much easier than it used to be.\"}),/*#__PURE__*/e(\"h3\",{children:\"Write the copy\"}),/*#__PURE__*/e(\"p\",{children:\"Everything I have learned about copywriting has come from books, courses, and communities I've been a part of. I don't claim to be an expert, but I do\"}),/*#__PURE__*/e(\"h4\",{children:\"Craft a powerful headline\"}),/*#__PURE__*/e(\"p\",{children:\"Your headline should grab the reader's attention and communicate your offer's main benefit. Keep it short, concise, and use action words to motivate users to continue reading.\"}),/*#__PURE__*/e(\"p\",{children:\"Remember, the main goal of the headline is to get someone to read the next line.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"One way to do this is to focus on how you can appeal to the reader. Instead of making a vague attempt at a feature of your product, tell them how your product will change them by the end,\"}),/*#__PURE__*/e(\"h4\",{children:\"Focus on the benefits, not the features\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of listing product features, emphasize how your offering will solve a problem or improve the user's life. Use bullet points to highlight key benefits in an easily digestible format.\"}),/*#__PURE__*/e(\"h4\",{children:\"Address potential objections\"}),/*#__PURE__*/e(\"p\",{children:\"Anticipate any concerns or questions visitors may have and address them in your copy. By providing answers upfront, you minimize friction and make it easier for users to convert.\"}),/*#__PURE__*/e(\"h4\",{children:\"Utilize social proof\"}),/*#__PURE__*/e(\"p\",{children:\"Incorporate testimonials, case studies, or other forms of social proof to build credibility and trust with your audience. This can help reassure potential buyers that they're making the right decision.\"}),/*#__PURE__*/e(\"h4\",{children:\"Write with clarity and simplicity\"}),/*#__PURE__*/e(\"p\",{children:\"Avoid using jargon or complex language that could confuse readers. Keep sentences short and break up large blocks of text with subheadings or images for better readability.\"}),/*#__PURE__*/e(\"h4\",{children:\"Create a sense of urgency\"}),/*#__PURE__*/e(\"p\",{children:\"Encourage visitors to take action by creating a sense of urgency through limited-time offers or exclusivity. This can help increase conversions by pushing users to act before they miss out.\"}),/*#__PURE__*/e(\"h4\",{children:\"Include strong calls-to-action (CTAs)\"}),/*#__PURE__*/e(\"p\",{children:'Make sure your CTAs are clear, concise, and prominent on the page. Use action-oriented language like \"Get Started,\" \"Download Now,\" or \"Join Today\" to encourage users to take the desired action.'}),/*#__PURE__*/t(\"p\",{children:[\"By implementing these copywriting best practices on your landing page, you'll increase engagement and drive higher conversion rates for your digital product.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Design the landing page\"}),/*#__PURE__*/e(\"p\",{children:\"Because this lives on a site called Approachable Design, let's dive more into the design of a landing page. Two elements play an important role: design and writing.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re in a hurry, here are \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/20-design-tips-for-non-designers\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"20 unconventional tips to improve your designs\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Designing a landing page is near and dear to my heart.\"}),/*#__PURE__*/e(\"h4\",{children:\"Apply a consistent visual hierarchy\"}),/*#__PURE__*/e(\"p\",{children:\"Establish a clear visual hierarchy by using different font sizes, weights, and colors to guide the user's eye through the content. This helps users understand the importance of each element and enhances readability.\"}),/*#__PURE__*/e(\"h4\",{children:\"Use high-quality visuals\"}),/*#__PURE__*/e(\"p\",{children:\"Incorporate relevant images, illustrations, or videos that support your copy and showcase your digital product. High-quality visuals not only make your landing page more visually appealing but also help users better understand your offering.\"}),/*#__PURE__*/e(\"h4\",{children:\"Leverage whitespace\"}),/*#__PURE__*/e(\"p\",{children:\"Ensure there's enough whitespace between elements to avoid clutter and increase readability. Whitespace (or negative space) improves visual flow and helps users focus on critical information.\"}),/*#__PURE__*/t(\"p\",{children:[\"A great way to help you with this is by using the \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/rule-of-thirds-in-design\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"rule of thirds\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h4\",{children:\"Optimize for mobile devices\"}),/*#__PURE__*/e(\"p\",{children:\"Design your landing page with a responsive layout that adapts seamlessly to different screen sizes and devices. With an increasing number of users accessing websites via smartphones and tablets, optimizing for mobile is crucial for enhancing user experience and conversion rates.\"}),/*#__PURE__*/e(\"h4\",{children:\"Increase visual intrigue\"}),/*#__PURE__*/e(\"p\",{children:\"A few best practices to create visual intrigue stem from using contrast. Prada and Gucci use high-contrast colors to increase visual intrigue and establish luxury in their brands.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You can use contrast between font choices, imagery, and more to create visual intrigue in your landing pages.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For example,\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:\"Left align your text in 99% of the cases\"}),/*#__PURE__*/e(\"p\",{children:\"This seems like a small thing, but the left edge in text alignment is easy to read and skim very quickly.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Center-aligned text disrupts this natural flow and forces us to read jagged lines from left to right, exhausting our poor little eyes. Too much of this can cause us to associate feelings of tiredness, anger, and fatigue directed at your site, and therefore your brand.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Use center align text for elements you want to cause someone to stop and read, and no more than 2-3 sentences in length.\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:\"Use 2-3 colors\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"To simplify your \",/*#__PURE__*/e(r,{href:{pathVariables:{EUviCsEeS:\"slide-deck-design\"},unresolvedPathSlugs:{EUviCsEeS:{collectionId:\"fYi466bhH\",collectionItemId:\"EQFgrKU51\"}},webPageId:\"r5HmO6jVH\"},nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"color\"})}),\" choices, limit the colors to 2-3. To increase your flexibility, you can create light and dark variations of your primary colors to give you more options.\"]}),/*#__PURE__*/e(\"p\",{children:\"So if you choose 2 primary brand colors, you\u2019ll have at minimum 6 colors to use, but the sky is infinite if you only choose variations of those hues in your designs.\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:\"Make your CTAs stand out\"}),/*#__PURE__*/e(\"p\",{children:\"Use high-contrast color and text to help your buttons stand out. Don\u2019t use low contrast background with white text that would make it difficult to read clearly. Think about those with color impairments, and look to create legible buttons that anyone can read.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Package the product\"}),/*#__PURE__*/e(\"p\",{children:\"One of the biggest problems I see with video products is the lack of insight into what you\u2019re getting.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I get it, showing screenshots of the video itself isn\u2019t all that compelling.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"One thing I did was record my screen using \",/*#__PURE__*/e(r,{href:\"https://www.screen.studio/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Screen Studio\"})}),\" while panning around some of the boards I used in my \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/products/youtube-masterclass\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"presentation\"})}),\" and compiled a simple but more elegant rendition of the video itself. Talking headshots are not that interesting!\"]}),/*#__PURE__*/e(\"p\",{children:\"After editing the video itself, I also reshot the intro so it was a bit more precise and jumped right into the presentation. This helped with retention and delivered value almost immediately.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I also created a few resources to include in the masterclass, adding more value to the offer instead of just the video. People have told me this was worth it in and of itself.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Lastly, I wasn\u2019t sure how I was going to host the video. I toyed with the idea of using Circle, or YouTube, but it felt cheap to just publish the video on a page without giving it a premium feel.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"So in the end, I decided to build out a page on my site\u2014which uses \",/*#__PURE__*/e(r,{href:\"https://www.framer.com/?via=kadlac\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Framer\"})}),\"\u2014and host it directly. I added links to download the resources there and added a bit more about the workshop itself. This way, I can customize the page however I want and update it when I need to.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"The video itself is hosted on \",/*#__PURE__*/e(r,{href:\"https://vimeo.com/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Vimeo\"})}),\", mainly because I prefer the user interface there to YouTube.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"With a fully packaged product plus bonuses, I was ready to market and tell people about it.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"3. Market your product\"}),/*#__PURE__*/e(\"p\",{children:\"Let's be honest: marketing happens in and around everything that is happening. It's happening when you tweet out a thread, respond to DMs, design a public-facing landing page, and write emails to your audience.\"}),/*#__PURE__*/t(\"p\",{children:[\"Marketing is one of my least favorite activities, but this is where the \",/*#__PURE__*/e(r,{href:\"https://geni.us/C6npQUQ\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"E-Myth\"})}),\" book comes into play. If you\u2019re not working on the business, you\u2019re working too much in it.\"]}),/*#__PURE__*/e(\"p\",{children:\"Here are a few things I did to try and get the word out:\"}),/*#__PURE__*/e(\"h3\",{children:\"Announce the event ahead of time to my email list\"}),/*#__PURE__*/e(\"p\",{children:\"Upon agreeing on a date just a week away, I didn\u2019t want to waste time emailing my newsletter list (at the time it was ~3,150). I sent out a quick note and directed people to my Luma page to sign up.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This alone brought in a few dozen signups. One intangible advantage of this was I discovered who on my list cared about YouTube, so it could help me with future products or decide how to use that info later on.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Co-host the workshop with a friend\"}),/*#__PURE__*/e(\"img\",{alt:\"Tweet image from Paul Millerd\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,EnFOKxZQC5GjWodbP7itSanDd4.jpg\",\"data-framer-height\":\"613\",\"data-framer-width\":\"1600\",height:\"306\",src:\"https://framerusercontent.com/images/EnFOKxZQC5GjWodbP7itSanDd4.jpg\",srcSet:\"https://framerusercontent.com/images/EnFOKxZQC5GjWodbP7itSanDd4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/EnFOKxZQC5GjWodbP7itSanDd4.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/EnFOKxZQC5GjWodbP7itSanDd4.jpg 1600w\",style:{aspectRatio:\"1600 / 613\"},width:\"800\"}),/*#__PURE__*/t(\"p\",{children:[\"With \",/*#__PURE__*/e(r,{href:\"https://think-boundless.com/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Paul Millerd\"})}),\" prompting me with the \",/*#__PURE__*/e(r,{href:\"https://twitter.com/p_millerd/status/1678379606187859968?s=20\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"initial invite\"})}),\", it took a lot of anxiety away because you knew your friend would be there to help and support you.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Along with the support, you get to tap into their network and discover more people who are interested in the same idea.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Marketing works!\"}),/*#__PURE__*/e(\"h3\",{children:\"Announce on Twitter\"}),/*#__PURE__*/e(\"img\",{alt:\"Announcement Tweet on Twitter\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,yC2JydZ6rDahD3U3HkH9cNFR1s8.jpg\",\"data-framer-height\":\"1356\",\"data-framer-width\":\"1600\",height:\"678\",src:\"https://framerusercontent.com/images/yC2JydZ6rDahD3U3HkH9cNFR1s8.jpg\",srcSet:\"https://framerusercontent.com/images/yC2JydZ6rDahD3U3HkH9cNFR1s8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/yC2JydZ6rDahD3U3HkH9cNFR1s8.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/yC2JydZ6rDahD3U3HkH9cNFR1s8.jpg 1600w\",style:{aspectRatio:\"1600 / 1356\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"For the event, most of our audiences were on Twitter or our newsletters. Our public announcement came on Twitter where we brought in an additional couple dozen people, a few of whom I have looked up to and admired their creator journey.\"}),/*#__PURE__*/e(\"p\",{children:\"The key here is, don\u2019t be afraid to talk about what you\u2019re working on, even if it feels extremely small in the big picture.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Reward the people who show up\"}),/*#__PURE__*/e(\"p\",{children:\"Ahead of the event, I knew I didn\u2019t want to charge the people who came anything, and I wanted to give them as much as I could for supporting me.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After the event, I reached out and sent DMs to several people, then emailed the entire list with free resources I was planning to include in the paid product.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Because of this, I earned some gratitude and some testimonials from those who joined.\"}),/*#__PURE__*/e(\"h3\",{children:\"Email the early bird discount a few days before the launch\"}),/*#__PURE__*/t(\"p\",{children:[\"I knew I wanted to reward those who knew about the event but couldn\u2019t make it, so I took a lesson from \",/*#__PURE__*/e(r,{href:\"https://joshspector.com/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Josh Spector\"})}),\" and created an early-bird event with a 50% discount for those who wanted it right away.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In the meantime, I was building the landing page and getting it ready to showcase.\"}),/*#__PURE__*/e(\"h3\",{children:\"Create an early-bird event with a discount\"}),/*#__PURE__*/e(\"img\",{alt:\"Welcome series\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5YTVoSAz80z2FGuoLmLMXHk0c.jpg\",\"data-framer-height\":\"1025\",\"data-framer-width\":\"1600\",height:\"512\",src:\"https://framerusercontent.com/images/5YTVoSAz80z2FGuoLmLMXHk0c.jpg\",srcSet:\"https://framerusercontent.com/images/5YTVoSAz80z2FGuoLmLMXHk0c.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/5YTVoSAz80z2FGuoLmLMXHk0c.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/5YTVoSAz80z2FGuoLmLMXHk0c.jpg 1600w\",style:{aspectRatio:\"1600 / 1025\"},width:\"800\"}),/*#__PURE__*/t(\"p\",{children:[\"Lastly, I held an early-bird special for 72 hours, prompting people to sign up with a 50% discount on the first two tiers. To do this, I set up an automated email sequence using \",/*#__PURE__*/e(r,{href:\"https://convertkit.com/?lmref=uwqJyg\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ConvertKit\"})}),\", sending out seven emails during those three days.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"4. Sell and build post-purchase relationships\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s never been easier to sell online. There are simple solutions like \",/*#__PURE__*/e(r,{href:\"https://gumroad.com/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Gumroad\"})}),\", \",/*#__PURE__*/e(r,{href:\"https://www.lemonsqueezy.com/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"LemonSqueezy\"})}),\", and \",/*#__PURE__*/e(r,{href:\"https://convertkit.com/?lmref=uwqJyg\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ConvertKit Commerce\"})}),\". I use \",/*#__PURE__*/e(r,{href:\"https://nkadlac--checkout.thrivecart.com/thrivecart-standard-account/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ThriveCart\"})}),\" which gives me some additional functionality to customize the experience. (I\u2019m a designer after all!)\"]}),/*#__PURE__*/e(\"p\",{children:\"Tip: If you\u2019re stuck, I\u2019d recommend starting with LemonSqueezy, an affordable option that looks great.\"}),/*#__PURE__*/e(\"p\",{children:\"But sticking a price on your product and calling it a day is leaving quite a bit of money on the table. Everyone has different needs as you have learned from your testing above, and so it\u2019s good to think about your offer.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Persuasive pricing\"}),/*#__PURE__*/e(\"p\",{children:\"I recommend setting up 2-3 pricing options.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Part of this helps anchor the price to help increase its perceived value. But, we\u2019re not trying to manipulate anyone here\u2014we are aiming to help differentiate the value in a couple of different ways.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"What I did with The YouTube Thumbnail Masterclass was to offer the standalone recording and a few different options, next to a 1:1 offering if you need some of my help.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019re now serving two different types of customers with different needs, and helping establish the value of what you\u2019re offering.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Building relationships after purchase\"}),/*#__PURE__*/e(\"p\",{children:\"Selling isn\u2019t the end, but rather the beginning of a relationship. Those who miss out on this step are missing out on future revenue, testimonials, and nurturing fans who will support you no matter what.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You just established an implicit amount of trust in being able to deliver and help someone become a better version of themselves, as superfluous as that sounds.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Many email tools let you build sequences, but I prefer \",/*#__PURE__*/e(r,{href:\"https://convertkit.com/?lmref=uwqJyg\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ConvertKit\"})}),\". Each product I sell has a different welcome sequence.\"]}),/*#__PURE__*/e(\"p\",{children:\"Creating a strong welcome sequence helps continue to deliver value after the purchase, by highlighting tips, strategies, and how to get the most out of your purchase. I believe people expect this after a purchase north of $100, but providing this strategy on products above $10 shows enormous value.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"And we know that selling to repeat customers is much easier than attracting new customers.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Automation sequence\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PUww7ekwmOWiB8gZtFFa4V6cez8.jpg\",\"data-framer-height\":\"895\",\"data-framer-width\":\"1600\",height:\"447\",src:\"https://framerusercontent.com/images/PUww7ekwmOWiB8gZtFFa4V6cez8.jpg\",srcSet:\"https://framerusercontent.com/images/PUww7ekwmOWiB8gZtFFa4V6cez8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/PUww7ekwmOWiB8gZtFFa4V6cez8.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/PUww7ekwmOWiB8gZtFFa4V6cez8.jpg 1600w\",style:{aspectRatio:\"1600 / 895\"},width:\"800\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h3\",{children:\"Your customer welcome sequence:\"}),/*#__PURE__*/t(\"h4\",{children:[\"Email 1: Welcome \",/*#__PURE__*/e(\"em\",{children:\"(Sent immediately)\"})]}),/*#__PURE__*/e(\"p\",{children:\"After purchasing, your customer should receive two emails. The receipt which is automated by your payment processor, and a welcome email from you. Have fun with this message and personalize it!\"}),/*#__PURE__*/e(\"p\",{children:\"The welcome email should be short and to the point.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Introduce yourself, and say \u201Cthanks\u201D in three sentences or less.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Then, state the benefits again of the purchase and provide clear instructions on how to get your product. Is it a download? Tell them to click a big button. Is it a course? Tell them how to log in and access it.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This email should be straightforward without any fluff.\"}),/*#__PURE__*/t(\"h4\",{children:[\"Email 2: The \u201CHow\u2019s it going email?\u201D \",/*#__PURE__*/e(\"em\",{children:\"(Sent 24 hours later)\"})]}),/*#__PURE__*/e(\"p\",{children:\"Most people might never click right away because we\u2019re all busy with our lives.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"24 hours after purchase, I like to send another email making sure they received the link and to quickly talk about one of my favorite features they might benefit from.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Or, you could quickly mention the benefits of just starting now if they haven\u2019t yet, and reply with any questions. If you receive any, these could be great topics to write about in the future.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/t(\"h4\",{children:[\"Email 3: \u201CMy favorite tip\u201D \",/*#__PURE__*/e(\"em\",{children:\"(Sent 48 hours later)\"})]}),/*#__PURE__*/e(\"p\",{children:\"Sometimes people need a little hand-holding or want to know a shortcut to success. This is your opportunity to share some of the more hidden features and benefits that you may not have been able to get to on the landing page.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This email should be quick and to the point, sharing one actionable tip they can use immediately.\\xa0\"}),/*#__PURE__*/t(\"h4\",{children:[\"Email 4: \u201CI have a favor\u201D \",/*#__PURE__*/e(\"em\",{children:\"(Sent one week later)\"})]}),/*#__PURE__*/e(\"p\",{children:\"At this point, the hope is that your customer has enjoyed or taken something from your product. Hopefully, your gentle nudges have helped them through the process, and they\u2019re either enjoying or found some way to apply your product in their situation.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This is a great time to ask for a testimonial or a review. It\u2019s been a week, and you might even be able to capture a testimonial or two, which you can apply back on your product page as social proof.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This helps the page become even more evergreen, strengthening its position of value over the long haul.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"TIP: I use \"}),/*#__PURE__*/e(r,{href:\"https://senja.cello.so/rwsqXh8EPLU\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"em\",{children:\"Senja\"})})}),/*#__PURE__*/e(\"em\",{children:\" for my capturing my testimonials\"})]}),/*#__PURE__*/t(\"h4\",{children:[\"Email 5: \u201CHere\u2019s what\u2019s new\u201D \",/*#__PURE__*/e(\"em\",{children:\"(When there\u2019s a new update)\"})]}),/*#__PURE__*/e(\"p\",{children:\"We love new things. We especially love to get free updates on the things we have already purchased.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"These small updates are fantastic if you can remember to send them. When I update or add to the product, I\u2019ll try to send out a quick and personal email to remind someone there\u2019s something new.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"I have an \",/*#__PURE__*/e(r,{href:{webPageId:\"BLT1iFm8R\"},nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"evergreen product called the Design Vault\"})}),\", which includes a collection of hand-picked websites that I\u2019m growing to 1,000. As I add 10-20 new sites, I\u2019ll send a quick update to my customers to let them know some of my favorites and the continued value they\u2019re getting from my product for free.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m also reminding them of the price they got it at because it increases over time for new customers. I can either use this opportunity to ask for a testimonial or to share it if they found it meaningful.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Play the infinite game\"}),/*#__PURE__*/e(\"p\",{children:\"There are always a couple of ways to sell a digital product.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You can fully depend on luck and hope that it sells well. Or you can put some extra effort into launching and packaging it in an evergreen way, extending the window of opportunity to sell.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For me, even though this is a $50 product, it\u2019s something I can use in many different ways outside of being just a simple product. Your options start to increase as you build more, learning the ropes of testing, building, marketing, and selling.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019d love to see what you build!\"})]});export const richText2=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Over a decade ago, I had a bet with friend over who could eat more hot dogs. (Yes, we're starting there.)\"}),/*#__PURE__*/e(\"p\",{children:\"I can't remember where this bet came from, but only where it ended up. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"In case you missed it, here are the other three parts to this series:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Part 1: \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/newsletter-landing-page\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How to design a newsletter landing page\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Part 2: You're Here!\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Part 3: \",/*#__PURE__*/e(r,{href:{pathVariables:{EUviCsEeS:\"digital-product-landing-page\"},unresolvedPathSlugs:{EUviCsEeS:{collectionId:\"fYi466bhH\",collectionItemId:\"FFZLfGZn3\"}},webPageId:\"r5HmO6jVH\"},nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How to flip a free workshop into an evergreen product landing page\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Part 4: \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/1000-landing-page-offer\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How to design a landing page for a $1,000 product or service offering\"})})]})})]}),/*#__PURE__*/e(\"img\",{alt:\"How long should your landing page be?\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,aPasIZJdCFeMF4dUeOP8RJ3Djq0.jpg\",\"data-framer-height\":\"1460\",\"data-framer-width\":\"1756\",height:\"730\",src:\"https://framerusercontent.com/images/aPasIZJdCFeMF4dUeOP8RJ3Djq0.jpg\",srcSet:\"https://framerusercontent.com/images/aPasIZJdCFeMF4dUeOP8RJ3Djq0.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/aPasIZJdCFeMF4dUeOP8RJ3Djq0.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/aPasIZJdCFeMF4dUeOP8RJ3Djq0.jpg 1756w\",style:{aspectRatio:\"1756 / 1460\"},width:\"878\"}),/*#__PURE__*/e(\"p\",{children:\"To set the stakes even higher (and to prove it publicly) I devised a plan to create an event to prove I could eat more hot dogs.  \"}),/*#__PURE__*/e(\"p\",{children:'So of course I created a landing page and website for the \"coming soon\" Hot Dog Eating Contest. '}),/*#__PURE__*/e(\"img\",{alt:\"Hot Dog Eating Contest\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vutTBg74I7pTfrckHjupU17BQhs.jpg\",\"data-framer-height\":\"864\",\"data-framer-width\":\"1232\",height:\"432\",src:\"https://framerusercontent.com/images/vutTBg74I7pTfrckHjupU17BQhs.jpg\",srcSet:\"https://framerusercontent.com/images/vutTBg74I7pTfrckHjupU17BQhs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/vutTBg74I7pTfrckHjupU17BQhs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/vutTBg74I7pTfrckHjupU17BQhs.jpg 1232w\",style:{aspectRatio:\"1232 / 864\"},width:\"616\"}),/*#__PURE__*/t(\"p\",{children:[\"Over the next two months, I turned a silly bet into a full blown contest where we had the local news, the BBC News, and \",/*#__PURE__*/e(r,{href:\"https://www.youtube.com/watch?v=RddLlXpgMfc&list=PLo25oAsbZUv9KEV4RRDroW4EVGGrzrpn4&index=3\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"videos\"})}),\" of all 14 contestants creating fake identities like wrestling characters promoting the main event. \"]}),/*#__PURE__*/e(\"p\",{children:\"We even attracted a Nathan's Hot Dog participant who didn't want to be named because this event was in his words, \\\"Non-sanctioned.\\\" \"}),/*#__PURE__*/t(\"p\",{children:['Because the \"coming-soon\" landing page and site ',/*#__PURE__*/e(\"em\",{children:\"felt\"}),\" real, we even found a local bar to sponsor the event and pay for the hot dogs, the space, and the prizes. \"]}),/*#__PURE__*/e(\"p\",{children:\"On the more serious side, an email app called Mailbox in 2013 generated 380,000 subscribers before their launch. \"}),/*#__PURE__*/e(\"p\",{children:\"What goes into a perfect waitlist page? \"}),/*#__PURE__*/e(\"img\",{alt:\"How long should your landing page be?\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,aPasIZJdCFeMF4dUeOP8RJ3Djq0.jpg\",\"data-framer-height\":\"1460\",\"data-framer-width\":\"1756\",height:\"730\",src:\"https://framerusercontent.com/images/aPasIZJdCFeMF4dUeOP8RJ3Djq0.jpg\",srcSet:\"https://framerusercontent.com/images/aPasIZJdCFeMF4dUeOP8RJ3Djq0.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/aPasIZJdCFeMF4dUeOP8RJ3Djq0.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/aPasIZJdCFeMF4dUeOP8RJ3Djq0.jpg 1756w\",style:{aspectRatio:\"1756 / 1460\"},width:\"878\"}),/*#__PURE__*/e(\"h2\",{children:\"Five things an effective coming-soon landing page needs to have\"}),/*#__PURE__*/e(\"p\",{children:\"In many ways, a coming-soon landing page is less complicated than most pages. You don't have to share too many details since there is no product yet.\"}),/*#__PURE__*/e(\"p\",{children:\"But your main goal is to drive curiosity and anticipation.\"}),/*#__PURE__*/e(\"img\",{alt:\"Mailbox App Landing Page\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ELHQsOPn0Nqtu7Sma6sJOiCzOk.jpg?preferredSize=full\",\"data-framer-height\":\"1638\",\"data-framer-width\":\"1000\",height:\"819\",src:\"https://framerusercontent.com/images/ELHQsOPn0Nqtu7Sma6sJOiCzOk.jpg\",style:{aspectRatio:\"1000 / 1638\"},width:\"500\"}),/*#__PURE__*/e(\"h3\",{children:\"1. A clear mission\"}),/*#__PURE__*/e(\"p\",{children:\"Many effective landing pages are stories at the heart.\"}),/*#__PURE__*/e(\"p\",{children:\"Hey.com and Mailbox\u2014both email apps\u2014launched seven years apart, but used the same method. Write a long form post and put a stake in the ground.\"}),/*#__PURE__*/e(\"img\",{alt:\"Hey.com landing page waitlist\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NpzwCXioJUZ6iAcVY4u0OCe1a4.jpg\",\"data-framer-height\":\"2557\",\"data-framer-width\":\"1000\",height:\"1278\",src:\"https://framerusercontent.com/images/NpzwCXioJUZ6iAcVY4u0OCe1a4.jpg\",srcSet:\"https://framerusercontent.com/images/NpzwCXioJUZ6iAcVY4u0OCe1a4.jpg?scale-down-to=2048 800w,https://framerusercontent.com/images/NpzwCXioJUZ6iAcVY4u0OCe1a4.jpg 1000w\",style:{aspectRatio:\"1000 / 2557\"},width:\"500\"}),/*#__PURE__*/e(\"p\",{children:\"With a lead magnet or newsletter landing page, the offer is immediate and needs to be clear, RIGHT NOW.\"}),/*#__PURE__*/e(\"p\",{children:\"If you're building a waitlist, the offer is not immediate, so you need to tug on their emotions a little more to get them to buy into the mission of what you're doing.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. A clear date\"}),/*#__PURE__*/e(\"p\",{children:\"This doesn't always need to be the case, but it helps to ground the aspirational vision you mentioned above.\"}),/*#__PURE__*/e(\"p\",{children:\"This doesn't let you off the hook though. You're making a promise with the person who signs up, and so you need to follow-through on your end. Delayed deadlines immediately start to look like manipulation or vapor-ware, so it's fundamental to pick an accurate time frame.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Great typography\"}),/*#__PURE__*/e(\"p\",{children:\"These types of landing pages rely more on legibility and readability. Images aren't necessarily in command, although they help if you need them.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here are a few typography rules to create a clean looking landing page:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Use one font with 6+ styles: \"}),\"Unless you're a designer, stick to one font with 6+ styles which gives you plenty of flexibility to create interesting contrast, knowing it will all look great together.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Establish a clear hierarchy: \"}),\"Use different font sizes, weights, and styles to create a clear visual hierarchy. This will guide users through the content and make it easier to understand.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pay attention to line spacing:\"}),\" Adjust line spacing (leading) to ensure that text is easy to read and doesn't appear crowded or too spaced out. A general rule is to set line spacing at 1.5 times the font size for body text, or 1.1 - 1.2 for large headers.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Optimize line length:\"}),\" Keep lines of text between 50-75 characters long, as this range makes it easier for readers to move from one line to the next without losing their place.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Left align anything longer than three sentences:\"}),\" Left-align text for optimal readability, as it creates a consistent starting point for each line. Avoid using justified alignment, which can create uneven spacing between words.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Avoid all caps:\"}),\" Use capitalization sparingly, such as for headings or emphasizing specific words. Writing entire sentences or paragraphs in all caps can be difficult to read and may come across as aggressive.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"4. Authentic visuals if you have them\"}),/*#__PURE__*/e(\"p\",{children:\"These types of pages don't necessarily need a lot of visuals, but if you have them, use them.\"}),/*#__PURE__*/e(\"p\",{children:\"Don't mistake this for using stock photography. You need to drive authenticity and awareness around your cause, but that message will fail to deliver if you cop out with generic stock photography.\"}),/*#__PURE__*/t(\"p\",{children:[\"Use actual product photos, or \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/personal-website\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"images of yourself\"})}),\". But don't force it if you have nothing at this point.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. A compelling call to action\"}),/*#__PURE__*/e(\"p\",{children:\"Whether you're asking for an email address or to share the link, make sure you give clear instructions and the benefit of doing so.\"}),/*#__PURE__*/e(\"p\",{children:\"Does signing up add you to a waitlist? Don't expect them to know. Tell them!\"}),/*#__PURE__*/e(\"p\",{children:\"Does sharing with friends bump them up on the waitlist? if you have added this functionality, let them know.\"}),/*#__PURE__*/e(\"p\",{children:\"Just don't expect anyone to know what to do unless you're 100% clear.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Coming soon or waitlist pages are handy when you're not ready to launch. Depending on the time between the sign up and the launch, learn to appeal to a customer's dream state, and make it aspirational as possible. \"}),/*#__PURE__*/t(\"p\",{children:[\"It's what led to my own successful launch of my \",/*#__PURE__*/e(r,{href:{webPageId:\"gvjysplWi\"},nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"YouTube Thumbnail Masterclass\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"And in the end, I ended up winning the bet against my friend, by eating 10 hot dogs. A feat I never thought I would actually write about. \"})]});export const richText3=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Not long ago, I received an inbound email from a prospect.\"}),/*#__PURE__*/e(\"p\",{children:\"Old Nate would email back promptly, fielding the request swiftly, and engage in a back-and-forth email thread over needs, desires, and pain points. After a week or three, finally sending over a proposal and making the offer.\"}),/*#__PURE__*/e(\"p\",{children:\"Another version of old Nate would be to ask for the budget ahead of time\u2014and straight up turn it down if it wasn't of ideal size.\"}),/*#__PURE__*/e(\"p\",{children:\"The problem with these approaches is how much time is spent going back and forth, negotiating, miscommunicating, and finally pitching the cost.\"}),/*#__PURE__*/e(\"p\",{children:\"But new and improved 'Landing Page Nate' took a breath, then spent two hours spinning up a landing page to provide the value upfront, complete with pricing, irresistible offer details, bonuses, and testimonials from prior related projects.\"}),/*#__PURE__*/e(\"p\",{children:\"Within 48 hours I had the sign-off and quickly signed on 8k of revenue. It wasn't a large project, but now I have a page I can use for similar offers of future projects.\"}),/*#__PURE__*/e(\"p\",{children:\"Landing pages are typically the first interaction someone might have with your product or service, I want to talk about how they can help you land more deals, and why your competition is not necessarily who you think it is.\"}),/*#__PURE__*/e(\"p\",{children:\"Over the next few weeks, I'll be talking about different flavors of landing pages and the different components that are needed to mitigate risk.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"In case you missed it, here are the other three parts to this series:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Part 1: You're here!\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Part 2: \",/*#__PURE__*/e(r,{href:{pathVariables:{EUviCsEeS:\"waitlist-landing-page\"},unresolvedPathSlugs:{EUviCsEeS:{collectionId:\"fYi466bhH\",collectionItemId:\"AE3Emz49J\"}},webPageId:\"r5HmO6jVH\"},nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How to design a 'Coming Soon' landing page  \"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Part 3: \",/*#__PURE__*/e(r,{href:{pathVariables:{EUviCsEeS:\"digital-product-landing-page\"},unresolvedPathSlugs:{EUviCsEeS:{collectionId:\"fYi466bhH\",collectionItemId:\"FFZLfGZn3\"}},webPageId:\"r5HmO6jVH\"},nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How to flip a free workshop into an evergreen product landing page\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Part 4: \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/1000-landing-page-offer\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How to design a landing page for a $1,000 product or service offering\"})})]})})]}),/*#__PURE__*/e(\"img\",{alt:\"How long should your landing page be?\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Tfw2B1JIkEsjPBVE7Ujij849SA.jpg\",\"data-framer-height\":\"1460\",\"data-framer-width\":\"1756\",height:\"730\",src:\"https://framerusercontent.com/images/Tfw2B1JIkEsjPBVE7Ujij849SA.jpg\",srcSet:\"https://framerusercontent.com/images/Tfw2B1JIkEsjPBVE7Ujij849SA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Tfw2B1JIkEsjPBVE7Ujij849SA.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Tfw2B1JIkEsjPBVE7Ujij849SA.jpg 1756w\",style:{aspectRatio:\"1756 / 1460\"},width:\"878\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Last week I asked for landing pages from you all, and I'm excited to redesign Reginald's opt-in landing page for his business. If you have one you know should be improved, send it my way and it may make it into a future issue.\"})}),/*#__PURE__*/e(n.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(a,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(i,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/sS0yGTGa9DY\"})})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Landing Page: Grow your newsletter\"}),/*#__PURE__*/e(\"p\",{children:\"Landing pages are magic. With design and persuasive copy, they can transform a skeptic into genuine curiosity within seconds.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Design plays an important role here that I don\u2019t think is talked about enough: Design can build visual trust in milliseconds, while text takes more time to read and be persuaded.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But most people struggle with making smarter design decisions more than they do writing compelling copy.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In fact, if you google how to create landing pages, most will solely talk about how to write them. Focusing only on this aspect leaves out a lot of opportunity to grow your business.\"}),/*#__PURE__*/e(\"p\",{children:\"Together, it\u2019s an incredible superpower to be able to mitigate risk and hand hold someone down a page, ultimately proving what you\u2019re able to provide will benefit them in some way.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"The four main components of a well designed landing page are:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Build trust with strong visuals and design\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Grab their attention with a great headline and subhead\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Show what\u2019s in it for them\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Give them an action to take\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Support your claims with proof\"})})]}),/*#__PURE__*/e(\"p\",{children:\"A simple rule of thumb: The more you\u2019re asking from someone\u2014time or money\u2014the more you\u2019ll need to do to convince them. (aka a longer page is required to persuade)\"}),/*#__PURE__*/t(\"p\",{children:[\"(If you want an ever growing library of landing page inspiration, check out my\",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/products/design-vault\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" Design Vault\"})}),\")\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s explore each of these within the context of a simple newsletter sign up page.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,kd1B3MFW32dNQswvAkQo70p8.jpg\",\"data-framer-height\":\"1364\",\"data-framer-width\":\"1756\",height:\"682\",src:\"https://framerusercontent.com/images/kd1B3MFW32dNQswvAkQo70p8.jpg\",srcSet:\"https://framerusercontent.com/images/kd1B3MFW32dNQswvAkQo70p8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/kd1B3MFW32dNQswvAkQo70p8.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/kd1B3MFW32dNQswvAkQo70p8.jpg 1756w\",style:{aspectRatio:\"1756 / 1364\"},width:\"878\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"1. Build trust with strong visuals and design\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CIn a blink of an eye\u201D is a cliche phrase for something that happens fast. A blink happens in a tenth of a second, which is the same amount of time it takes for us to develop a first impression.\"}),/*#__PURE__*/e(\"p\",{children:\"Creating the right environment using compelling visuals, backgrounds, consistent color choices, and logical spacing are all key to building trust.\"}),/*#__PURE__*/e(\"p\",{children:\"An environment that is not designed for a pleasing and trusting experience will decrease the odds your audience trusts you.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Design tips to build trust:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Use only 1-2 fonts\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Use 1-2 brand colors\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Showcase the product: Don\u2019t use cheap stock photography\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"No more than 11-15 words in a single line\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Use bullet points to clearly express benefits\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Use more padding than you think you need\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"13px\",\"--framer-text-color\":\"rgb(13, 12, 10)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Don\u2019t center align long paragraphs of text\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"You can also read about easy design tips more \",/*#__PURE__*/e(r,{href:{pathVariables:{EUviCsEeS:\"20-design-tips-for-non-designers\"},unresolvedPathSlugs:{EUviCsEeS:{collectionId:\"fYi466bhH\",collectionItemId:\"Cf67zE6pe\"}},webPageId:\"r5HmO6jVH\"},nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"here\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Lastly, create strong visuals of the product itself that are as close to the real thing is where you want to be. Using fancy illustrations that look good, but are confusing, is an easy way to lose the trust and attention of your audience.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h4\",{children:\"2. Grab their attention with a great headline and subhead\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CThe purpose of the first sentence is to get you to read the second sentence.\u201D \u2014Joseph Sugarman\"}),/*#__PURE__*/e(\"p\",{children:\"The headline is the first thing your website visitors will see when they land on your newsletter page. It needs to be bold, assertive, and relevant to your audience's interests.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Your headline should be short, and clear about the value it provides. For a newsletter, you might want to highlight the value you\u2019re delivering every issue.\"}),/*#__PURE__*/t(\"p\",{children:[\"Your subhead should clearly explain how you\u2019ll create that value. How does your newsletter deliver on the promise made in the headline? \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Strategy Breakdowns\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PVYlaQ519881FhjFCm3tKj8Omw.jpg\",\"data-framer-height\":\"1104\",\"data-framer-width\":\"1600\",height:\"552\",src:\"https://framerusercontent.com/images/PVYlaQ519881FhjFCm3tKj8Omw.jpg\",srcSet:\"https://framerusercontent.com/images/PVYlaQ519881FhjFCm3tKj8Omw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/PVYlaQ519881FhjFCm3tKj8Omw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/PVYlaQ519881FhjFCm3tKj8Omw.jpg 1600w\",style:{aspectRatio:\"1600 / 1104\"},width:\"800\"}),/*#__PURE__*/e(\"h4\",{children:\"3. Show what\u2019s in it for them\"}),/*#__PURE__*/e(\"p\",{children:\"This section How do you deliver the value through the features and benefits of your newsletter? This section is done through explaining what\u2019s in it for them, by using compelling bullet points to create fascinations.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Bullet points are easy to read, and prevent us from talking around the subject.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In design, bullet points are a quick way to drive curiosity and interest.\"}),/*#__PURE__*/e(\"img\",{alt:\"The Ultimate Guide to Unbundling Subreddit\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KF0JCo2JLYDppCEoKbcaRPe4.jpg\",\"data-framer-height\":\"960\",\"data-framer-width\":\"1600\",height:\"480\",src:\"https://framerusercontent.com/images/KF0JCo2JLYDppCEoKbcaRPe4.jpg\",srcSet:\"https://framerusercontent.com/images/KF0JCo2JLYDppCEoKbcaRPe4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/KF0JCo2JLYDppCEoKbcaRPe4.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/KF0JCo2JLYDppCEoKbcaRPe4.jpg 1600w\",style:{aspectRatio:\"1600 / 960\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"4. Give them an action to take\"}),/*#__PURE__*/e(\"p\",{children:\"One of the most common mistakes with buttons happened when the original iPhone came out. The paradigm to push screens forward and backwards was new, and so many people just labeled the back button \u201CBack.\u201D\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This only confuses people, especially if you\u2019re five screens deep into an app. You don\u2019t know what you\u2019re going back to!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The problem behind this is that most people casually use \u201CLearn more\u201D or \u201CBuy Now\u201D without properly describing what is going to happen on the other side.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Clearly label your buttons so the visitor knows what is going to happen without confusion.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"A clear CTA\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eeMkg8tVliGssxyIXkor154eUI.jpg\",\"data-framer-height\":\"294\",\"data-framer-width\":\"1568\",height:\"147\",src:\"https://framerusercontent.com/images/eeMkg8tVliGssxyIXkor154eUI.jpg\",srcSet:\"https://framerusercontent.com/images/eeMkg8tVliGssxyIXkor154eUI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/eeMkg8tVliGssxyIXkor154eUI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/eeMkg8tVliGssxyIXkor154eUI.jpg 1568w\",style:{aspectRatio:\"1568 / 294\"},width:\"784\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"5. Support your claims with proof\"}),/*#__PURE__*/e(\"p\",{children:\"To wrap up your newsletter landing page, adding some social proof goes a long way to mitigate risk. You can use logos, testimonials, or number of subscribers as a way to show you\u2019re not the first person to sign up. It immediately validates your offer, and makes the decision to opt-in much easier.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Social Proof\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KBEfxMbQSoHQpn0UoVLtbDOAe0.jpg\",\"data-framer-height\":\"1252\",\"data-framer-width\":\"1600\",height:\"626\",src:\"https://framerusercontent.com/images/KBEfxMbQSoHQpn0UoVLtbDOAe0.jpg\",srcSet:\"https://framerusercontent.com/images/KBEfxMbQSoHQpn0UoVLtbDOAe0.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/KBEfxMbQSoHQpn0UoVLtbDOAe0.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/KBEfxMbQSoHQpn0UoVLtbDOAe0.jpg 1600w\",style:{aspectRatio:\"1600 / 1252\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"In conclusion\"}),/*#__PURE__*/t(\"p\",{children:[\"The important thing about newsletter landing pages are making it clear, trusted, and simple. These also come in extremely handy on your own \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/personal-website\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"personal websites\"})}),\". \"]}),/*#__PURE__*/e(\"p\",{children:\"By understanding your audience, creating compelling headlines, using captivating visuals, crafting persuasive CTAs, and leveraging social proof, you can effectively capture the attention and interest of potential subscribers. \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText4=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I write a weekly email called Make It Yours.\"}),/*#__PURE__*/e(\"p\",{children:\"The most popular part of the newsletter is where I share the most interesting things I learned during the week. Here's a collection of things I found in 2023.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Subscribe here if you want to see ideas like this every week.\"})})]});export const richText5=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"There are a lot of steps between coming up with an idea, then presenting it to the world.\"})}),/*#__PURE__*/e(\"p\",{children:\"For example, to build a simple website, you have to jump through a blizzard of tiny hoops.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"19px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(103, 92, 62)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What's the domain name?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Who is going to host my website?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Should you hire a designer and developer? If not, should you use a builder like WordPress, Webflow, Squarespace, or Wix?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Should I save money and choose a template like everyone else or spend a bit more on something from Squarespace? \",/*#__PURE__*/e(\"em\",{children:\"(btw if you don't know me, I'm not a fan of templates)\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What colors should I use?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What font should I choose from the drop-down?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"...and 100 other steps before you have a chance to sit down and crank out some content\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Even if you make it to the end of this long and winding yellow brick road, you might land one last step before you get to enter Oz.\"}),/*#__PURE__*/e(\"p\",{children:\"You're exhausted and don't have the design skills to make something from scratch, so you end up doing the easiest thing possible.\"}),/*#__PURE__*/e(\"p\",{children:\"You click the dropdown filled with endless fonts, and you look for one that feels familiar. It's a sturdy choice. You've seen it in millions of dropdowns. You don't care it's a Helvetica ripoff by Microsoft who wanted to avoid paying licensing fees in the 90's so they just created their own version.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"You're tired, so you type your name out in Arial and call it a day.\"})}),/*#__PURE__*/e(\"p\",{children:\"You're not alone. I see this happen all the time on thousands of sites. Almost zero effort goes into creating one of the most visible and most clicked-on places of your site.\"}),/*#__PURE__*/e(\"h3\",{children:\"Does a logo matter?\"}),/*#__PURE__*/e(\"p\",{children:\"I'm not here to tell you that a logo is more important than having an interesting story to tell, or that it will help solve why people aren't visiting or buying from you.\"}),/*#__PURE__*/e(\"p\",{children:\"But I am saying by putting a small amount of effort into your identity communicates a level of trust and thoughtfulness to your visitors. It signals that you took some effort to make their experience slightly better. It shows that you are someone who cares about the details.\"}),/*#__PURE__*/e(\"p\",{children:\"Why spend hundreds of hours building something up you care about, then type out your name in Arial?\"}),/*#__PURE__*/e(\"h3\",{children:\"3 ways to create a new logo\"}),/*#__PURE__*/t(\"p\",{children:[\"For the purpose of this guide, we're focusing on creating a \",/*#__PURE__*/e(\"strong\",{children:\"logotype\"}),\". A logotype is a logo that focuses on your name or initials. It doesn't require too much effort, because we're not trying to create a graphic icon.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,3kJt7P6mXvV1nNoezCLq9fvZx00.webp\",\"data-framer-height\":\"300\",\"data-framer-width\":\"1293\",height:\"150\",src:\"https://framerusercontent.com/images/3kJt7P6mXvV1nNoezCLq9fvZx00.webp\",srcSet:\"https://framerusercontent.com/images/3kJt7P6mXvV1nNoezCLq9fvZx00.webp?scale-down-to=512 512w,https://framerusercontent.com/images/3kJt7P6mXvV1nNoezCLq9fvZx00.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/3kJt7P6mXvV1nNoezCLq9fvZx00.webp 1293w\",style:{aspectRatio:\"1293 / 300\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:\"Examples of logotypes\"}),/*#__PURE__*/e(\"h3\",{children:\"Approach 1: Your signature is your snowflake\"}),/*#__PURE__*/e(\"p\",{children:\"One of the easiest ways to come up with something unique is by using your own signature. Like a snowflake, everyone's natural style is different, so it's immediately going to stand out. This is incredibly easy to do on an iPad with an Apple Pencil, which you can import and size down correctly.\"}),/*#__PURE__*/t(\"p\",{children:[\"There are many good examples, but popular YouTuber \",/*#__PURE__*/e(r,{href:\"https://aliabdaal.com/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Ali Abdaal\"})}),\" uses his own initials for his \",/*#__PURE__*/e(r,{href:\"https://approachabledesign.co/articles/personal-website\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"personal website\"})}),\", which is one of the first things I notice when I visit it. It adds some personality to an otherwise straightforward design.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Ali Abdaal\u2019s logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,SsyTEB0GyPUWPkMRbFoAvhSPQ.webp\",\"data-framer-height\":\"448\",\"data-framer-width\":\"1456\",height:\"224\",src:\"https://framerusercontent.com/images/SsyTEB0GyPUWPkMRbFoAvhSPQ.webp\",srcSet:\"https://framerusercontent.com/images/SsyTEB0GyPUWPkMRbFoAvhSPQ.webp?scale-down-to=512 512w,https://framerusercontent.com/images/SsyTEB0GyPUWPkMRbFoAvhSPQ.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/SsyTEB0GyPUWPkMRbFoAvhSPQ.webp 1456w\",style:{aspectRatio:\"1456 / 448\"},width:\"728\"}),/*#__PURE__*/e(\"p\",{children:\"Using your full name, a nickname, or your initials is all fair game here. Choose something that you can repeat, and make it recognizable and fun. Plus, you saved yourself some cash.\"}),/*#__PURE__*/e(\"p\",{children:\"One thing to be careful of is sizing. If your signature or initials aren't legible at small sizes, it might not be legible enough to use. Thankfully, it's easy to get this right.\"}),/*#__PURE__*/e(\"p\",{children:\"An example of this is the signature I use for my illustrations. I use just my last name, which was just a sketch I made on the iPad and brought it over to Figma. It's now easy to just layer that on top of my sketches.\"}),/*#__PURE__*/e(\"img\",{alt:\"My own watermark was created from a sketch\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5bi36i10HwxJFkZkwTIO9ZWcYSo.webp\",\"data-framer-height\":\"437\",\"data-framer-width\":\"1456\",height:\"218\",src:\"https://framerusercontent.com/images/5bi36i10HwxJFkZkwTIO9ZWcYSo.webp\",srcSet:\"https://framerusercontent.com/images/5bi36i10HwxJFkZkwTIO9ZWcYSo.webp?scale-down-to=512 512w,https://framerusercontent.com/images/5bi36i10HwxJFkZkwTIO9ZWcYSo.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/5bi36i10HwxJFkZkwTIO9ZWcYSo.webp 1456w\",style:{aspectRatio:\"1456 / 437\"},width:\"728\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to create a logo from your signature using Figma:\"})}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"19px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(103, 92, 62)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Create a digital version of your signature\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"iPad: Using an Apple Pencil or your finger, draw your signature on a blank canvas (I prefer Procreate).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Paper: Using a black marker or pen (.05mm or larger), sign your name on a piece of paper and take a photo of it using your phone.\"})})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Export a transparent version of your signature.\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"iPad: Make sure you deselect the background layer, then export the canvas as a transparent PNG file\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Paper: You\u2019ll want to remove the white paper background from the signature. Try uploading your file to \",/*#__PURE__*/e(r,{href:\"https://www.remove.bg/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Remove.bg\"})}),\" to get rid of the background. \",/*#__PURE__*/e(\"em\",{children:\"Or, if you\u2019re stuck on this step, send it to me and I\u2019ll help you out.\"})]})})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Open Figma and create a canvas the size of the required dimensions. Drag your file into Figma from your computer, and add your transparent signature file to the artboard. Make sure the signature fills as much of the artboard as possible.\"}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you find your new signature not fitting the artboard space, you might want to create an alternate version of your logo using your initials, or a different sized version of your signature.\"})})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Export your artboard from Figma as a transparent PNG. Now you have your new logo to upload to your site!\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Approach 2: Select a typeface not called Arial\"}),/*#__PURE__*/e(\"p\",{children:\"Here's where we start to lean on the skills of real designers, even if you're not one. Hell, even designers rely on other designers a lot of the time.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Typography is an art.\"}),\" Designers spend hundreds of hours creating a typeface, so let's use that as a starting point\"]}),/*#__PURE__*/e(\"p\",{children:\"It might not look like it from afar\u2014especially at 12pt text\u2014but if you get on your hands and knees, you can find ways to connect with its characteristics.\"}),/*#__PURE__*/e(\"p\",{children:\"An easy way to start is to decide if you want to use a serif or sans-serif typeface. Serif typefaces have those little ledges that look like you could hang a hat on.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the earliest typefaces was created by Nicolas Jenson in 1470. It was the first Roman typeface, which happened to be\u2014you guessed it\u2014a serif font. Because serif fonts have been around forever, they naturally have a historical feel to them. I usually think about the vibe I want a project to take on when making this decision.\"}),/*#__PURE__*/e(\"p\",{children:\"Sans-serif typefaces were created much later and therefore take on a more modern aesthetic. Of course, there's nuance here, but choosing a feeling first, is an easy way to go.\"}),/*#__PURE__*/e(\"p\",{children:\"A simple question would be, do you find yourself connecting with modern design or traditional design aesthetics? That's up to you how to interpret it, but it's a quick way to filter your search.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Here's what to do \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"next\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"})]}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"19px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(103, 92, 62)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Head over to \",/*#__PURE__*/e(r,{href:\"https://fonts.google.com/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"fonts.google.com\"})}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Select either \",/*#__PURE__*/e(\"strong\",{children:\"serif\"}),\" or \",/*#__PURE__*/e(\"strong\",{children:\"sans-serif\"}),\" from the top-left category dropdown as your starting point. Deselect everything else.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In the sentence field, type your full name.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Enlarge the font pixel size to 200px.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Start to scroll down and look at the large characters closely. Find one that stands out to you and install that onto your computer.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"For Charlie Bleecker's site, we found a beautiful-looking serif typeface, because Charlie felt drawn towards a natural and traditional aesthetic. Plus, her love of Harry Potter was hard not to embrace.\"}),/*#__PURE__*/e(\"img\",{alt:\"Testing different font variations\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,JC8SL1u4tOZN84r3ntsrrdlUcA.webp\",\"data-framer-height\":\"546\",\"data-framer-width\":\"969\",height:\"273\",src:\"https://framerusercontent.com/images/JC8SL1u4tOZN84r3ntsrrdlUcA.webp\",srcSet:\"https://framerusercontent.com/images/JC8SL1u4tOZN84r3ntsrrdlUcA.webp?scale-down-to=512 512w,https://framerusercontent.com/images/JC8SL1u4tOZN84r3ntsrrdlUcA.webp 969w\",style:{aspectRatio:\"969 / 546\"},width:\"484\"}),/*#__PURE__*/e(\"p\",{children:\"From there, we typed it out in Figma and started playing around with some layout options. But because we picked something interesting and unique to start with, we hardly had to modify it.\"}),/*#__PURE__*/e(\"h3\",{children:\"Approach 3: Modify your typeface\"}),/*#__PURE__*/t(\"p\",{children:[\"If you found a typeface you like\u2014\",/*#__PURE__*/e(\"em\",{children:\"and it's not Arial\"}),\"\u2014you could take it a bit further than just typing it out.\"]}),/*#__PURE__*/t(\"p\",{children:[\"In \",/*#__PURE__*/e(r,{href:\"https://figma.com/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Figma\"})}),\", you can turn your letters into shapes. The reason why this is important is that you can modify the sides of a letter as if it's a piece of vector clay.\"]}),/*#__PURE__*/e(\"p\",{children:\"Figma is free to use, so first, go download the desktop app for Mac or PC.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"To create a shape from the text in \"}),/*#__PURE__*/e(r,{href:\"https://figma.com/\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Figma\"})})}),/*#__PURE__*/e(\"strong\",{children:\":\"})]}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"19px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(103, 92, 62)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Select your name.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Right-click your name, then choose 'Outline Stroke'.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Double click on your name and you'll see a number of small circles, which are points you can drag, delete, or add to.\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Experiment and modify your typeface into something unique.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/e(\"img\",{alt:\"Outline your text and modify the logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,EfzCVxaID6UXu86yEYdV8U9iQE.webp\",\"data-framer-height\":\"546\",\"data-framer-width\":\"969\",height:\"273\",src:\"https://framerusercontent.com/images/EfzCVxaID6UXu86yEYdV8U9iQE.webp\",srcSet:\"https://framerusercontent.com/images/EfzCVxaID6UXu86yEYdV8U9iQE.webp?scale-down-to=512 512w,https://framerusercontent.com/images/EfzCVxaID6UXu86yEYdV8U9iQE.webp 969w\",style:{aspectRatio:\"969 / 546\"},width:\"484\"}),/*#__PURE__*/e(\"p\",{children:\"Outline your text and modify the logo\"}),/*#__PURE__*/t(\"p\",{children:[\"Try \",/*#__PURE__*/e(r,{href:{pathVariables:{EUviCsEeS:\"rule-of-thirds-in-design\"},unresolvedPathSlugs:{EUviCsEeS:{collectionId:\"fYi466bhH\",collectionItemId:\"kspWWf8xL\"}},webPageId:\"r5HmO6jVH\"},nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"different layouts\"})}),\" like stacking it or laying it out horizontally. You might even want a few options if you're going to use it in different places.\"]}),/*#__PURE__*/e(\"p\",{children:\"You could try changing the weight of your first and last name, use just your initials or even change the color.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"There are an infinite number of choices here that beat out typing your name in Arial.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Different font choices\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,tj8RzIAt9gDJk70OiuMDAkuIbh8.webp\",\"data-framer-height\":\"936\",\"data-framer-width\":\"1456\",height:\"468\",src:\"https://framerusercontent.com/images/tj8RzIAt9gDJk70OiuMDAkuIbh8.webp\",srcSet:\"https://framerusercontent.com/images/tj8RzIAt9gDJk70OiuMDAkuIbh8.webp?scale-down-to=512 512w,https://framerusercontent.com/images/tj8RzIAt9gDJk70OiuMDAkuIbh8.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/tj8RzIAt9gDJk70OiuMDAkuIbh8.webp 1456w\",style:{aspectRatio:\"1456 / 936\"},width:\"728\"}),/*#__PURE__*/e(\"p\",{children:\"For Charlie's logo, we wanted to make sure her name was legible but included a bit of flair to it. I ended up using a capitalized first name, and a title case last name. I then added a flourish to the 'I' by using an existing shape I found in the typeface itself.\"}),/*#__PURE__*/e(\"img\",{alt:\"Glyphs found in the typeface\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,XOCpmBsFREZPPS9zX4bDpWL2r4.webp\",\"data-framer-height\":\"755\",\"data-framer-width\":\"1456\",height:\"377\",src:\"https://framerusercontent.com/images/XOCpmBsFREZPPS9zX4bDpWL2r4.webp\",srcSet:\"https://framerusercontent.com/images/XOCpmBsFREZPPS9zX4bDpWL2r4.webp?scale-down-to=512 512w,https://framerusercontent.com/images/XOCpmBsFREZPPS9zX4bDpWL2r4.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/XOCpmBsFREZPPS9zX4bDpWL2r4.webp 1456w\",style:{aspectRatio:\"1456 / 755\"},width:\"728\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"TIP:\"}),\" This is a hidden secret many don't know about. On a mac, you can use Apple's Font Book to view all of the fonts on your computer. By opening it up, designers sometimes add a lot of extra characters or glyphs you can use for icons or in our case, a dot for the letter I. (For your next friendly trivia game, the dot is actually called a tittle.)\"]}),/*#__PURE__*/e(\"p\",{children:\"We also chose some primary and secondary colors for her site and used that to fill in the tittle sparkle (I'll never get used to that word) so it stood out.\"}),/*#__PURE__*/e(\"p\",{children:\"We now created a logo using only the beautiful work of an existing design, and we didn't need to create anything ourselves.\"}),/*#__PURE__*/e(\"img\",{alt:\"Final logotype for Charlie Bleecker\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NOsSVAGT3roZNpclUtnHquIEaXQ.webp\",\"data-framer-height\":\"510\",\"data-framer-width\":\"1456\",height:\"255\",src:\"https://framerusercontent.com/images/NOsSVAGT3roZNpclUtnHquIEaXQ.webp\",srcSet:\"https://framerusercontent.com/images/NOsSVAGT3roZNpclUtnHquIEaXQ.webp?scale-down-to=512 512w,https://framerusercontent.com/images/NOsSVAGT3roZNpclUtnHquIEaXQ.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/NOsSVAGT3roZNpclUtnHquIEaXQ.webp 1456w\",style:{aspectRatio:\"1456 / 510\"},width:\"728\"}),/*#__PURE__*/e(\"p\",{children:\"In the end, we designed two stacked variations for both light and dark backgrounds, which you can see on her site here.\"}),/*#__PURE__*/e(\"p\",{children:\"We built a beautiful logo that leaned heavily on the work of the original typeface, without having to edit or spend too much time on it overall.\"}),/*#__PURE__*/t(\"p\",{children:[\"Next time you\u2019re in a hurry to create a logo, \",/*#__PURE__*/e(\"em\",{children:\"please\"}),\" start with something more inspiring than Arial.\"]})]});export const richText6=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"It\u2019s a Friday night with a glass of boxed cabernet in hand\u2014and like most people\u2014I\u2019m searching \u201CHow to make your Google sheets look better.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"The first two results are YouTube videos and this is what passes as being acceptable examples of well-designed Google Sheets:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,1CGs8TZTBV2sKjh3PsRXUQqS8.jpg\",\"data-framer-height\":\"816\",\"data-framer-width\":\"1600\",height:\"408\",src:\"https://framerusercontent.com/images/1CGs8TZTBV2sKjh3PsRXUQqS8.jpg\",srcSet:\"https://framerusercontent.com/images/1CGs8TZTBV2sKjh3PsRXUQqS8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/1CGs8TZTBV2sKjh3PsRXUQqS8.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/1CGs8TZTBV2sKjh3PsRXUQqS8.jpg 1600w\",style:{aspectRatio:\"1600 / 816\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"In case I\u2019m being too subtle, these are not well-designed!\"}),/*#__PURE__*/e(\"p\",{children:\"Nothing against what these people view as acceptable, but if you decide that vertically aligned text, low-contrast backgrounds, and brightly colored cells with unreadable text are what people enjoy looking at; many thoughts and prayers.\"}),/*#__PURE__*/e(\"p\",{children:\"But, don\u2019t lose hope.\"}),/*#__PURE__*/e(\"p\",{children:\"The one common mistake non-designers make when trying to design, is to overdesign. One bad decision leads to a worse one to make up for it. Ultimately you\u2019re left with a color palette the Joker might find provoking.\"}),/*#__PURE__*/e(\"p\",{children:\"So here are a few ways you can help bring a bit of subtle personality and organization to your Google Sheets without relying on abysmal color decisions and type choices.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"1. Future proofing your fresh sheets\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s much easier to start from a new spreadsheet than to alter an existing one. While this isn\u2019t as helpful for you to if you want to modify the one you\u2019re currently using, reversing design decisions is always a bit more tricky because I\u2019m lacking the context in which it was built.\"}),/*#__PURE__*/e(\"p\",{children:\"With that, the main thing almost every non-designer gets wrong is not adding enough spacing. (Or padding, in this case).\"}),/*#__PURE__*/e(\"p\",{children:\"Most likely if something is tough to read, or an online form looks too squished, it\u2019s because there\u2019s not enough spacing around the letters, between the sentences, around the form fields, and almost every other element.\"}),/*#__PURE__*/e(\"p\",{children:\"Even bad restaurant menus lack good spacing. (Badly formatted menus when I\u2019m hangry is not a great combo for a designer.)\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How do you add spacing in Google Sheets?\"})}),/*#__PURE__*/e(\"p\",{children:\"I will usually add two spaces of padding to the left of each cell. This helps to give the text some breathing room around the text, especially if you end up using background colors later on. (Which we will)\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Ifa0f2XLQMI7pUwkdqwkO2kbtU.jpg\",\"data-framer-height\":\"542\",\"data-framer-width\":\"1600\",height:\"271\",src:\"https://framerusercontent.com/images/Ifa0f2XLQMI7pUwkdqwkO2kbtU.jpg\",srcSet:\"https://framerusercontent.com/images/Ifa0f2XLQMI7pUwkdqwkO2kbtU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Ifa0f2XLQMI7pUwkdqwkO2kbtU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Ifa0f2XLQMI7pUwkdqwkO2kbtU.jpg 1600w\",style:{aspectRatio:\"1600 / 542\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"To do this, open up the Custom Number Format menu:\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u2192 \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Select all cells\"})}),/*#__PURE__*/e(\"strong\",{children:\" > Format > Number > Custom Number Format\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,I4vAbDhIRBCCHC4nTmcXyygzw.jpg\",\"data-framer-height\":\"1560\",\"data-framer-width\":\"1600\",height:\"780\",src:\"https://framerusercontent.com/images/I4vAbDhIRBCCHC4nTmcXyygzw.jpg\",srcSet:\"https://framerusercontent.com/images/I4vAbDhIRBCCHC4nTmcXyygzw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/I4vAbDhIRBCCHC4nTmcXyygzw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/I4vAbDhIRBCCHC4nTmcXyygzw.jpg 1600w\",style:{aspectRatio:\"1600 / 1560\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PjKz2M3TzPAKp7Au5CX8iwjfGEw.jpg\",\"data-framer-height\":\"544\",\"data-framer-width\":\"1600\",height:\"272\",src:\"https://framerusercontent.com/images/PjKz2M3TzPAKp7Au5CX8iwjfGEw.jpg\",srcSet:\"https://framerusercontent.com/images/PjKz2M3TzPAKp7Au5CX8iwjfGEw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/PjKz2M3TzPAKp7Au5CX8iwjfGEw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/PjKz2M3TzPAKp7Au5CX8iwjfGEw.jpg 1600w\",style:{aspectRatio:\"1600 / 544\"},width:\"800\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you have this menu open, you\u2019ll want to type, \",/*#__PURE__*/e(\"strong\",{children:\"[space][space]@\"}),\", then click Apply.\"]}),/*#__PURE__*/e(\"p\",{children:\"It feels a bit hacky, but what you\u2019re doing is adding two spaces to the left of each cell that is selected. The \u201C@\u201D symbol represents the cell itself.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you want to add padding to both the left and right sides, you would type, \",/*#__PURE__*/e(\"strong\",{children:\"[space][space]@[space][space]. \"}),\"I don\u2019t do this myself though because we\u2019re usually dealing with fixed-width columns.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"2. Setting up our color scheme\"}),/*#__PURE__*/e(\"p\",{children:\"Almost no one takes the time to set up their Google Docs or Sheets files, so it\u2019s easy to make a good first impression.\"}),/*#__PURE__*/e(\"p\",{children:\"By setting up a few subtle color choices for each document, how we show up in the world is immediately projected.\"}),/*#__PURE__*/t(\"p\",{children:[\"I remember the moment when \",/*#__PURE__*/e(r,{href:\"https://open.substack.com/users/20-tom-critchlow?utm_source=mentions\",nodeId:\"fYi466bhH\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Tom Critchlow\"})}),' shared his Google Doc with me to collaborate on, and I just thought, \"',/*#__PURE__*/e(\"em\",{children:\"he gets it.\"}),'\"']}),/*#__PURE__*/e(\"p\",{children:\"Imagine what spreadsheets might look like from some major brands. These are not complicated or overly designed choices.\"}),/*#__PURE__*/e(\"p\",{children:\"Now, what might your own fresh sheets look like?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,8FqzKnbwwqffHIRd5tdayb98k.jpg\",\"data-framer-height\":\"906\",\"data-framer-width\":\"1600\",height:\"453\",src:\"https://framerusercontent.com/images/8FqzKnbwwqffHIRd5tdayb98k.jpg\",srcSet:\"https://framerusercontent.com/images/8FqzKnbwwqffHIRd5tdayb98k.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/8FqzKnbwwqffHIRd5tdayb98k.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/8FqzKnbwwqffHIRd5tdayb98k.jpg 1600w\",style:{aspectRatio:\"1600 / 906\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here\u2019s how I think about picking color schemes for spreadsheets:\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,SUZHIylUGgsOSGOoaQnGABPNUOs.jpg\",\"data-framer-height\":\"1006\",\"data-framer-width\":\"1600\",height:\"503\",src:\"https://framerusercontent.com/images/SUZHIylUGgsOSGOoaQnGABPNUOs.jpg\",srcSet:\"https://framerusercontent.com/images/SUZHIylUGgsOSGOoaQnGABPNUOs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/SUZHIylUGgsOSGOoaQnGABPNUOs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/SUZHIylUGgsOSGOoaQnGABPNUOs.jpg 1600w\",style:{aspectRatio:\"1600 / 1006\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll want to choose a primary color\u2014used for headers\u2014then pick two alternating row colors that pull from the same color (or hue), with slight differentiation in tint and shade.\"}),/*#__PURE__*/e(\"p\",{children:\"Even though we\u2019re using dark headers above, I prefer to keep mine on the lighter side so I don\u2019t need to also change text colors based on the background.\"}),/*#__PURE__*/e(\"h3\",{children:\"How to set your custom sheets styles\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2192 Format > Alternating Colors\"})}),/*#__PURE__*/e(\"img\",{alt:\"Alternating color rows\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sgWCaR9zu8n1DlYI5iEZn9EloA.jpg\",\"data-framer-height\":\"1148\",\"data-framer-width\":\"1600\",height:\"574\",src:\"https://framerusercontent.com/images/sgWCaR9zu8n1DlYI5iEZn9EloA.jpg\",srcSet:\"https://framerusercontent.com/images/sgWCaR9zu8n1DlYI5iEZn9EloA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/sgWCaR9zu8n1DlYI5iEZn9EloA.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/sgWCaR9zu8n1DlYI5iEZn9EloA.jpg 1600w\",style:{aspectRatio:\"1600 / 1148\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"By clicking on each swatch, you\u2019ll open up a menu where you can change the HEX values of the header and alternating rows. This will give your spreadsheet an entirely new canvas to work from.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"I included my default settings here, but you can add any color you want.\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"19px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(103, 92, 62)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Header: #DFDCD5\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Color 1: #FFFEFB\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Color 2: #FBF8F2\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"My default sheets template\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LP5OpYGpHxipEq5rIeXCOXC2ENc.jpg\",\"data-framer-height\":\"730\",\"data-framer-width\":\"1600\",height:\"365\",src:\"https://framerusercontent.com/images/LP5OpYGpHxipEq5rIeXCOXC2ENc.jpg\",srcSet:\"https://framerusercontent.com/images/LP5OpYGpHxipEq5rIeXCOXC2ENc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/LP5OpYGpHxipEq5rIeXCOXC2ENc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/LP5OpYGpHxipEq5rIeXCOXC2ENc.jpg 1600w\",style:{aspectRatio:\"1600 / 730\"},width:\"800\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"3. The best spreadsheet fonts to use that are not Arial\"}),/*#__PURE__*/e(\"p\",{children:\"First, let\u2019s all agree Arial can go sit on itself. It was commissioned by Microsoft to rip off Helvetica because they didn\u2019t want to pay the licensing fees.\"}),/*#__PURE__*/e(\"p\",{children:\"Thankfully we have thousands of others to choose from.\"}),/*#__PURE__*/t(\"p\",{children:[\"I recommend picking a \",/*#__PURE__*/e(r,{href:{pathVariables:{EUviCsEeS:\"best-youtube-fonts\"},unresolvedPathSlugs:{EUviCsEeS:{collectionId:\"fYi466bhH\",collectionItemId:\"K2W_utnUv\"}},webPageId:\"r5HmO6jVH\"},nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"sans-serif font\"})}),\" which is more easily readable at smaller sizes, especially when you\u2019re working with spreadsheets. Think \",/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Source+Sans+Pro?preview.text=$1,000,%20$2,000,%20$3,000&preview.text_type=custom&query=source+sans\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Source Sans Pro\"})}),\", \",/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Roboto?category=Sans+Serif,Monospace&preview.size=14\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Roboto\"})}),\", \",/*#__PURE__*/e(r,{href:\"https://fonts.google.com/specimen/Open+Sans?category=Sans+Serif,Monospace&preview.size=14\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Open Sans\"})}),\", and many more.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you happen to be using a lot of numbers in your sheets, I\u2019d recommend choosing a \",/*#__PURE__*/e(r,{href:\"https://fonts.google.com/?preview.text=$1,000,%20$2,000,%20$3,000&preview.text_type=custom&category=Monospace\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"monospaced font\"})}),\". These are useful because each character takes up the same amount of space, so numbers line up exactly.\"]}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m somewhat biased and love the personality of Space Mono. If you don\u2019t see this in the dropdown, click on \u201CMore Fonts\u201D in Google Sheets and you can add a new font from Google Fonts.\"}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"19px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(103, 92, 62)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You\u2019ll need to select every cell before changing your font. Select all the cells of your empty spreadsheet by hitting Command + A, or selecting the top left corner square.\"})})}),/*#__PURE__*/e(\"p\",{children:\"So here I am, wondering what a really great spreadsheet looks like. I land on a video like this\"}),/*#__PURE__*/e(\"p\",{children:\"Honestly, I don\u2019t even want to write this. Right now I\u2019m sandwiched between two Google Sheets views, to see if I can make this look a bit better.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a challenge I don\u2019t particularly like, but it\u2019s a challenge I should attempt.\"}),/*#__PURE__*/e(\"h3\",{children:\"Spreadsheet readability type tips\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"19px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(103, 92, 62)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://docs.google.com/spreadsheets/d/1uHjyZZt4PjZEaDIKYKX2PLeIrQ8MgO2Qwtw2lpLPW3A/copy?usp=sharing\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Here\u2019s my Google Sheet doc\"})}),\" if you\u2019d like a starting point. Please make a copy.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Freeze the top header if dealing with large columns of data. Left-click the row number to freeze, then go to \",/*#__PURE__*/e(\"strong\",{children:\"View > Freeze > 1 Row\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use all caps for the header row titles, and make them 1pt smaller than the rest of the data in your spreadsheet.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Never center-align spreadsheet data. Left align titles and row data for everything except numbers.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Right-align columns with numbers, using an evenly spaced \",/*#__PURE__*/e(r,{href:\"https://fonts.google.com/?preview.text=$1,000,%20$2,000,%20$3,000&preview.text_type=custom&category=Monospace\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"monospaced font\"})}),\" so the decimals line up.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"5. Creating a template to save your styles\"}),/*#__PURE__*/e(\"p\",{children:\"Unlike Google Sheets, there\u2019s no easy way to make a default font in Spreadsheets without using a Template, and your font choices are limited using Google Sheets Templates.\"}),/*#__PURE__*/t(\"p\",{children:[\"Instead, I have created a \",/*#__PURE__*/e(r,{href:\"https://docs.google.com/spreadsheets/d/1uHjyZZt4PjZEaDIKYKX2PLeIrQ8MgO2Qwtw2lpLPW3A/copy?usp=sharing\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"template file\"})}),\" that I use as a starting point for all future spreadsheets.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Stand out with your own visual style\"}),/*#__PURE__*/t(\"p\",{children:[\"I hope that was painless, but if you found yourself giving up in the end, you can \",/*#__PURE__*/e(r,{href:\"https://docs.google.com/spreadsheets/d/1uHjyZZt4PjZEaDIKYKX2PLeIrQ8MgO2Qwtw2lpLPW3A/copy?usp=sharing\",nodeId:\"fYi466bhH\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"duplicate my own document here\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Most of us make small design decisions every day, like selecting which font to use in your spreadsheet. 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