# LeadVector brand brief

A short brief for people and AI tools writing or designing about LeadVector. Last updated 14 October 2026.

## Name

- Write it as **LeadVector**: one word, capital L, capital V.
- Never "Lead Vector", "Leadvector", "LEADVECTOR", or "LV" in public copy.
- The product's AI is **LeadVector AI**. The inbox is **Unibox**. Outreach sequences live inside **Campaigns**.

## What LeadVector is

- **One line:** Turn verified B2B data into conversations.
- **Short:** LeadVector is an AI-native B2B outbound platform: verified contact data, mailbox warmup, multistep campaigns, and a shared reply inbox in one product.
- **Long:** LeadVector is an AI-native B2B outbound platform. Teams find and verify contacts in real time across multiple data providers, warm the Google and Microsoft mailboxes that will send, run multistep campaigns with A/Z variants and subsequences, and answer every reply from one inbox. It works from a web app, a natural-language AI, a Chrome extension, a CLI, and a REST API, and every plan includes every feature.
- **Workflow:** Find, Warm, Reach, Reply.
- **Built for:** agencies, lean sales teams, founders, and GTM engineers.

## How to describe the data

- Lookups are real-time searches across multiple data providers, verified before they are returned.
- Do not describe LeadVector as a static database or promise a number of records.
- Results are saved to the contact record, so a repeat lookup is not charged.

## Colours

| Name | Hex | Use |
|---|---|---|
| LeadVector Blue | #006BFF | The logo mark, primary buttons, links, one accent phrase per headline |
| Ink | #111214 | Text and dark surfaces |
| Canvas | #F8F8F6 | Page background |
| White | #FFFFFF | Cards and the symbol inside the mark |

Use one blue only. No gradients, no purple (the old brand colour).

## Typography

- **Inter** for everything: headings, body, and interface text.
- **JetBrains Mono** for code, API examples, and terminal output.

## Logo

- **The mark:** a solid LeadVector Blue circle holding a white L and a V whose right stroke becomes an arrow pointing up and to the right, standing for a lead given direction.
- **The lockup:** the mark followed by the word LeadVector in Inter semibold. Use the dark lockup on dark backgrounds.
- Keep clear space around the mark of at least a quarter of its diameter.
- Do not recolour, outline, rotate, stretch, add shadows, or place the mark on a busy photo.
- The smallest size for the mark is 16 px (the favicon).

Files: https://www.leadvector.app/brand

## Voice

- Plain, specific, and calm. Say what the product does and show it.
- Real product screens over illustrations. No invented metrics or customer numbers.
- Short sentences. Avoid hype words such as "revolutionary", "supercharge", and "game-changing".

## Links

- Website: https://www.leadvector.app
- App: https://app.leadvector.app
- API reference: https://www.leadvector.app/api-docs
- LinkedIn: https://www.linkedin.com/company/leadvectorapp
- X: https://x.com/leadvectorapp