---
title: AI sales coaching software for every rep and call | Ricavi
url: https://www.ricavi.ai/sales-coaching-software
updated: 2026-10-20
language: en-AU
---

# Sales coaching software that coaches every rep on every call.

> Ricavi coaches every rep on every call: live prompts while the buyer’s talking, a score with the reasons, and CRM updates drafted for the rep to approve.

This is the Markdown version of Ricavi’s sales coaching software page, written for AI assistants. It follows the page section by section. The figures are the page’s approved figures. Times and scores come from one example call.

- Page: https://www.ricavi.ai/sales-coaching-software
- Pricing: https://www.ricavi.ai/pricing
- Book a demo: the Book a demo button on https://www.ricavi.ai/sales-coaching-software opens the demo form.

## For heads of sales and enablement

Your team learned the methodology in a workshop. Ricavi checks it live on each call and prompts the step a rep missed while the buyer can still answer.

- 6.3x: sales performance lift. Teams that get coached consistently outperform those that don’t.
- Security and data: SOC 2 Type I and II, ISO 27001, and GDPR.

## What Ricavi does on every call

- **Live on every call.** Prompts the rep while the buyer is still talking.
- **Each call scored.** Each score points to timestamped moments from the call.
- **Rehearse the call.** A coaching chat, already loaded with the call, lets the rep practise.
- **Your sales method.** Any sales methodology, or build your own.

## Where Ricavi sits: coaching on the calls and CRM you already run

- Calls come in from Google Meet, Microsoft Teams, and Zoom.
- Ricavi sits above your CRM (HubSpot, Salesforce, or Microsoft Dynamics) and guides the work at every stage. Account, deal, and contacts come up; drafted updates go down once the rep approves them.
- Calendar and files sit alongside: Google Calendar, Outlook, Google Drive, and OneDrive. The pre-call brief lands 30 minutes before each call.
- 83%: less admin. Ricavi writes the call notes, drafts the follow-ups, and updates the CRM once reps approve.
- Not a DIY product. Installed and monitored by sales and technical leaders.

## Real-time sales coaching: Ricavi tells your rep what to ask while the buyer’s still on the call.

Twenty-two minutes into a discovery call, the decision process is still open on the MEDDPICC checklist. The sidebar flags it and writes out the question to ask, while there’s still time.

1. **Prep before the call.** A brief arrives with the account, attendees, and past notes from your CRM. The rep sets the call objective and gets a suggested agenda.
2. **Your prep carries into the call.** The Ricavi panel starts the call with the methodology and objective already set, here MEDDPICC and Discovery.
3. **This is a sales call.** The person on screen is your prospect, and the panel beside the call is the Ricavi panel. It works on Google Meet, Microsoft Teams, and Zoom.
4. **The prospect pushes back.** At 18m 22s the prospect objects to the price (“This seems too expensive for what we’re getting.”), and the panel shows the objection with a recommended response.
5. **The missed step gets flagged.** At 22m 10s the decision process is still open after the halfway point, so a smart nudge appears with the question to ask: Surface the decision process. Say this: “Who else is involved in signing this off, and what are the steps?”

Your prospect sees a normal call. Ricavi is listening and coaching the rep live.

## What Ricavi is: a coach beside every sales call

Ricavi helps the rep before the call, during it, after it, and between calls.

| When | What Ricavi does |
|---|---|
| Before the call | A brief with the account, attendees, and past notes from your CRM. |
| During the call | Prompts the rep in the moment, while the buyer is still talking. |
| After the call | A scorecard with timestamped moments, and drafted follow-ups the rep approves. |
| Between calls | Role-play against an AI-simulated prospect, in a coaching chat already loaded with the call. |

The usual ways to get better each help at one point:

- A workshop: weeks before, taught once. No help while the buyer is talking.
- A note-taker: during the call, recording, with no help. After it, a summary of what was said. No coaching.
- A manager’s review: no help while the buyer is talking. A week later, and only for the calls there’s time to hear. (A week is a typical wait for a call review, not a measured figure.)

Live coaching helps in the moment. Coaching between calls makes the next call better.

## One call, coached from the brief to the one-on-one

One example call, from start to finish, and when each sales coaching tool steps in.

| When | What’s happening | What Ricavi does |
|---|---|---|
| 30 min before | A discovery call is on the rep’s calendar. | **A brief arrives with the account, attendees, and past notes from your CRM.** The rep sets the call objective and gets a suggested agenda. |
| 18m 22s | The buyer says, “This seems too expensive for what we’re getting.” | **The sidebar shows a phrase to acknowledge the objection, a recommended response, and alternatives.** |
| 22m 10s | The decision process is still open after the halfway point. | **A smart nudge appears with the words to say:** “Who else is involved in signing this off, and what are the steps?” |
| 40m 10s | The call ends. | **A scorecard on five skills and your methodology is ready.** Each score points to timestamped moments from the call. |
| Before the next call | The rep wants another run at the price objection. | **Role-play against an AI-simulated prospect, in a coaching chat already loaded with the call.** It stays private unless the rep shares it. |
| Before the one-on-one | The rep’s objection handling scores have dropped. | **The manager gets a coaching card with a suggested training plan to send.** |

Times are from one example call. Smart nudges fire only for critical steps that are still open after the halfway point.

> “Ricavi has helped me generate 50% more net new opportunities. Over an 11-week period, I was able to secure 12 new deals, resulting in a 38% increase in our quarterly sales.”
> Conor Bell, Account Executive, HubSpot

## Built on how sales is taught, not bolted on

Any sales methodology, or build your own. Nine frameworks are built in: MEDDIC, MEDDPICC, BANT, SPICED, Challenger, SPIN Selling, Gap Selling, Sandler, and Solution Selling. One methodology is active for the whole company, set by your admin, and switching takes one setting.

Where the methodology shows up:

- **Live sidebar:** the checklist tracks it live, and a nudge flags the step that’s still open.
- **Scorecard:** each call is scored on five skills and against your methodology.
- **Pre-call brief:** the brief defaults to it, and the rep can override it for a single call.
- **Coaching chat:** the coaching chat uses the same methodology and your playbooks.

Behind it are 20 years of the founders’ sales coaching and 5,000+ built-in skills. Each skill is a play for one moment in a deal, like handling a price objection or mapping the buying committee.

The people behind it: David Fastuca (Co-founder and Chief Executive Officer), Regan Barker (Co-founder and Chief Revenue Officer), and Luigi Prestinenzi (Co-founder and Chief Customer Officer).

> “I have been working with the team at Ricavi for the last two months and already achieved higher conversion rates and a faster sales cycle.”
> Stuart Cook, MD, TWIYO

## Call coaching software that shows the reason behind every score

Every score comes with timestamped moments from the call, so a rep can check it.

1. **Scored against MEDDPICC.** Ricavi scores each call on five skills and against your methodology.
2. **Why.** The coach’s note gives the reason: the proposal was a generic one for the sector, and discovery didn’t start until 40 minutes in.
3. **On record.** The call summary notes the same thing, so the score and the summary agree.
4. **Next move.** One press drafts the discovery questions the rep skipped, ready for the next call.

## Who sees what, starting with the buyer

**During the call**

- What the prospect sees: an ordinary call. Nothing is added to it, and no bot joins by default.
- What the seller sees: the same call with the Ricavi panel beside it. Only the seller sees the nudge.

**After the call**

The call’s page in Ricavi shows the recording, the scorecard, and the coaching chat on this call.

- Recording, transcript, and summary: the seller and their manager see them. Your admin sets which calls are recorded.
- Scorecard: the seller sees their own. Their manager sees their reports’.
- Coaching chats: private unless the seller shares them. A manager sees shared chats, read-only.

By default no bot joins and no notification appears. Recording mode, retention, and which calls are recorded are set by your admin to match your consent requirements.

## Everything working together, on every call

Ricavi helps the rep before the call, during it, after it, and between calls. Nothing is written to your CRM until the rep approves it.

1. The call, on Google Meet, Microsoft Teams, or Zoom.
2. The live sidebar prompts the rep in the moment.
3. Any sales methodology, or build your own.
4. The scorecard, five skills and the method you use.
5. The coaching chat, already loaded with the call.
6. Your CRM, updated once the rep approves.

> “I was at dinner and overheard my team telling our GM how valuable they found Ricavi.”
> Jane Susak, Sales Manager, Essential Assessment

## FAQ: how sales coaching software fits the way your team sells

### What is sales coaching software?

Sales coaching software **checks a rep’s real calls against your sales methodology** and coaches them on what’s missing. Ricavi is AI sales coaching that works at three points. During the call, a sidebar prompts the missed step. After it, a scorecard gives timestamped examples. Before the next call, a coaching chat lets the rep practise.

### How is AI sales coaching software different from a call recorder?

A recorder keeps the call. Conversation intelligence tools look at it after it ends. **Ricavi coaches during the call**, in a sidebar the seller sees. Then it scores the call against your methodology and drafts the next move. It records the call too. So if recording is your main need, start with the meeting recorder.

### Is Ricavi a sales coaching app or a platform?

It’s **a platform you use in the browser**. A Chrome extension runs beside Google Meet, Microsoft Teams, and Zoom calls, and the scorecards, coaching chat, and team views live in the Ricavi web app. It doesn’t coach phone, dialler, or in-person calls.

### Will a live sidebar distract reps?

It’s **built to be read at a glance**. Call vitals and the checklist update in place. A smart nudge appears only when a critical step is still open after the halfway point, and it comes with the words to say.

### What if our methodology isn’t one of the nine?

**Bring your own.** Your stages and criteria are written with you at onboarding. They drive the live checklist, the scorecard, the brief, and the coaching, just as a built-in framework does. Your admin can also upload your playbooks, so the coaching cites your own material.

### Do managers still need to listen to every call?

No. **Every recorded call is scored.** So a manager opens the scorecard and jumps to the moments that matter, each with a timestamp. When a deal is at risk, Ricavi suggests a coaching question. When a rep’s objection handling score drops, it suggests a training plan to send.

### Can we roll it out across an enterprise sales team?

Yes. Sign-in runs through Google, Microsoft, or SAML, such as Okta or Azure AD. **Roles separate sellers, managers, and admins.** Onboarding sets up your methodology, playbooks, CRM, and recording rules with you. Admins see who is using it. They get an alert when someone hasn’t used it for seven days.

## Product facts

| Figure | Label |
|---|---|
| 6.3x | Sales performance lift. Teams that get coached consistently outperform those that don’t. |
| 83% | Less admin. Ricavi writes the call notes, drafts the follow-ups, and updates the CRM once reps approve. |
| 5,000+ | Built-in skills, each a play for one moment in a deal. |
| 9 | Sales frameworks built in, plus your own. |
| 20 years | Of the founders’ sales coaching behind the product. |
| 5 | Skills each call is scored on, as well as your methodology. |
| 30 minutes | Before each call, the pre-call brief lands. |
| 7 days | Of inactivity before an admin gets an alert. |

- Security and data: SOC 2 Type I and II, ISO 27001, and GDPR.
- Meetings: Google Meet, Microsoft Teams, and Zoom, through a Chrome extension. No bot joins by default.
- CRMs: HubSpot, Salesforce, and Microsoft Dynamics. Nothing is written to the CRM until the rep approves it.
- Calendars and files: Google Calendar, Outlook, Google Drive, and OneDrive.
- Sign-in: Google SSO, Microsoft SSO, or SAML (Okta, Azure AD).
- Not covered: phone, dialler, and in-person calls.

## Links

- Sales coaching software: https://www.ricavi.ai/sales-coaching-software
- Pricing: https://www.ricavi.ai/pricing
- Book a demo: use the Book a demo button on https://www.ricavi.ai/sales-coaching-software
- Meeting recorder: https://www.ricavi.ai/meeting-recorder
- Compare sales coaching software: https://www.ricavi.ai/compare