---
title: Manufacturing sales training and coaching | Ricavi
url: https://www.ricavi.ai/industries/manufacturing
updated: 2026-10-21
language: en-AU
---

# Manufacturing sales training that carries into every customer call.

> Manufacturing deals run for months across many stakeholders. Ricavi coaches field and distributor reps on every video call and keeps each deal moving.

This is the Markdown version of Ricavi’s manufacturing page, written for AI assistants. It follows the page section by section. The figures are the page’s approved figures. Times and scores come from one example call.

- Page: https://www.ricavi.ai/industries/manufacturing
- Pricing: https://www.ricavi.ai/pricing
- Book a demo: the Book a demo button on https://www.ricavi.ai/industries/manufacturing opens the demo form.

## The five things on this page

1. Every rep coached live on video calls.
2. Ricavi flags any deal that goes quiet. Then it drafts a revival plan.
3. The plant engineer wants it. Procurement hasn’t met your rep.
4. You choose which calls are recorded. Some never are.
5. Ricavi drafts the email and the CRM update. They wait until the rep says yes.

## For manufacturers and distributors

Ricavi coaches field and distributor reps live on their customer video calls. It flags any deal that goes quiet.

- SOC 2 Type I and II
- ISO 27001
- GDPR
- No external training on your data
- Account review · Northgate

## What Ricavi does for your reps

1. **Live on every call.** Ricavi nudges the rep while the customer is still there.
2. **Flags quiet deals.** Ricavi flags any deal that goes quiet, with the reason.
3. **Map the buyers.** Only one contact? Ricavi drafts the ask to bring the others in.
4. **Approve each draft.** Nothing is written to your CRM until someone approves it.

## Where Ricavi sits: coaching on the calls and CRM you already run

Customer calls come in from Google Meet, Microsoft Teams, and Zoom. Ricavi records them and reads the account’s record in your CRM. Drafted updates go back only once the rep approves them.

- 83%: less admin. Ricavi writes the notes and drafts the follow-ups. It updates the CRM once the rep approves.
- Ricavi sits above your CRM and guides the work at every stage.
- Account, deal, and contacts
- Drafted updates
- So the pre-call brief lands 30 minutes before each call.
- Connected at onboarding, with your calendar.
- Nothing is written to your CRM until the rep approves it.
- Not a DIY product. Installed and monitored by sales and technical leaders.

## Know which deals to work on at the right time

Every deal carries a health score from the first call. When one goes quiet, Ricavi flags it with the reason. Then it drafts a revival plan.

1. Every deal carries a health score from the first call.
2. A stalled deal is flagged with the reason.
3. Ricavi drafts a revival plan: an email, a LinkedIn message, and a call script.

- Ricavi flags any deal that goes quiet.
- Then it drafts a revival plan.
- every discovery call, every demo, every renewal

## After the order: distributor sales training for reviews and renewals

When the call ends, a scorecard is ready, with key moments on the timeline.

1. **Scored on every call.** Each recorded call gets a score. It checks your questions, your tone, how you handle objections, and your own steps.
2. **A private coaching chat.** The coaching chat already knows what was said, so you can ask it how to handle a push on price. It stays private unless you share it.
3. **Your next move.** One press drafts the discovery questions the rep skipped, ready for the next call.

- How the coaching works

> “I was at dinner and overheard my team telling our GM how valuable they found Ricavi.”
> Jane Susak, Sales Manager, Essential Assessment

## Under the bonnet: built on how sales is taught, not bolted on

Behind Ricavi are 20 years of the founders’ sales coaching and 5,000+ built-in skills.

- The people behind it
- Built by builders.
- Dave builds companies. Regan builds sales teams. Luigi builds performance.
- **David Fastuca:** Co-founder and Chief Executive Officer
- David is a serial entrepreneur who helped found Locomote and sold software businesses before Ricavi. Now he builds the product and the business, with a focus on making AI that sales teams use every day.
- **Regan Barker:** Co-founder and Chief Revenue Officer
- Regan builds sales teams, most recently for a professional services firm that sold for A$1 billion in 2026. Regan, a full-cycle revenue leader, manages Ricavi’s enterprise pipeline.
- **Luigi Prestinenzi:** Co-founder and Chief Customer Officer
- Luigi has generated $1.45 billion in pipeline across 20 years of selling and coaching. He built the coaching methodology behind Ricavi and co-hosts the Revenue Leaders podcast.
- **Revenue Leaders podcast:** Hosted by Luigi, Regan, and Dave
- **The B2B Sales Playbook:** By Luigi and Dave
- Built-in skills
- 5,000+: each one is a play for one moment in a deal, like handling a price objection or mapping the buying committee.
- They say it seems expensive.
- Handling a price objection
- Nobody said who else has to sign it.
- Mapping the buying committee
- The proposal has been with them for eleven weeks.
- Restarting a stalled deal

> “I have been working with the team at Ricavi for the last two months and already achieved higher conversion rates and a faster sales cycle.”
> Stuart Cook, MD, TWIYO

## Seven months in: the plant engineer wants it. Procurement hasn’t met your rep

An industrial order needs a yes from engineering, operations, finance, procurement, and leadership. When the deal still rests on one contact, Ricavi flags the single thread and drafts the ask to bring the others in.

- Single-threaded
- How deal review works →

## For your admin: choose which calls are recorded

Here’s an example day. Change a setting and the recorded calls change with it.

- Set by your admin, for the whole company.
- You choose which calls are recorded.

## Your CRM stays current on twelve-month deals

Ricavi drafts the email and the CRM update. Nothing is written to your CRM until someone approves it.

- **To review:** The rep edits and approves each draft on its own.
- **Send email:** Follow-ups go from your own account, and only once approved.
- **Or dismiss it:** Dismiss a draft and nothing is sent or synced.
- **Up next:** Your admin sets which CRM fields Ricavi may update.
- Ricavi drafts the email and the CRM update.
- They wait until the rep says yes.

## What is industrial sales training

- Industrial sales training is usually a course that teaches reps to sell technical products in long deals with many buyers. Ricavi coaches what the course teaches on every customer video call, then scores each call against it. You keep the course.
- When it happens
- The course: a set day.
- Ricavi: during every customer video call.
- See it →
- Where it’s tested
- The course: role-play in a training room.
- Ricavi: the account review that decides a renewal.
- What’s left afterwards
- The course: a workbook.
- Ricavi: a summary, a searchable transcript, and a scorecard for each call.
- How you know it stuck
- The course: next quarter’s numbers.
- Ricavi: scorecard trends, call by call.
- Ricavi for sales managers →
- Last reviewed 11 Oct 2026
- Source: Ricavi product documentation

## A field rep’s day: field sales training that rides along on every video call

A field rep lives between the car, the site, and the next video call. Ricavi coaches the video calls and drafts the admin that follows. Site visits and phone calls aren’t recorded.

- Morning
- **Today’s meetings, in one email:** A morning briefing lists today’s meetings, pending actions, and the deals that need attention. On a day with nothing to report, it isn’t sent.
- 30 minutes before
- **A brief for the next call:** An email links to a brief built from the CRM: the account, the attendees, past notes, and recent emails. The rep picks the call’s objective, and Ricavi drafts an agenda.
- On the call
- **Coaching on Meet, Teams, and Zoom:** A sidebar ticks off your qualification process as each part is covered. Past the halfway mark, it nudges the rep about any critical step still open.
- Ricavi for sellers →

## Meet us before you buy. Watch, read, or join

- **The live weekly session:** Free, in Growth Forum

## FAQ: what field and distributor teams ask about manufacturing sales training

### What is industrial sales training?

Industrial sales training is usually a course. It teaches reps to sell technical products in long deals with many buyers. Ricavi **coaches what the course teaches** on every customer video call. Then it scores each call against it. You keep the course. That is industrial sales coaching on the calls that count.

### Does Ricavi work for field sales?

For their video calls, yes. Ricavi coaches calls on Google Meet, Microsoft Teams, and Zoom. It runs through a Chrome extension, in the browser or the Teams and Zoom desktop apps. **Site visits and phone calls aren’t recorded.** The morning briefing and each pre-call brief arrive by email. Drafted CRM updates wait in the browser.

### Can Ricavi coach the steps we already teach?

Yes. Any sales methodology, or build your own from the stages your team uses now. That process drives **the live checklist, the scorecard, and the coaching**. One process is active across the company at a time. So your manufacturing sales training carries into every call.

### Will buyers know we record the call?

By default **no bot joins and no notification appears**. Recording mode, retention, and which calls are recorded are set by your admin to match your consent requirements. Your admin can have a named bot join instead. They can also exclude a customer’s domain, so calls with them aren’t recorded. Check the consent rules where your customers are.

### What if we sell through partners?

If you’re the distributor, yes. Ricavi coaches your own reps on their customer video calls. That makes it **distributor sales training on every call**. Are you a manufacturer asking about your partners’ reps? Raise it on a demo. Ricavi already coaches the account reviews and renewals your own team runs with partners.

### Does Ricavi work with our CRM?

Ricavi connects to Salesforce, HubSpot, and Microsoft Dynamics. After each call, it drafts stage changes, next steps, call logs, and contact updates. **Nothing is written to your CRM until someone approves it.** Your admin chooses which fields Ricavi may update. Follow-up emails go from the rep’s own account.

### Can Ricavi forecast deals that take a year to close?

Ricavi’s forecast appears beside your own once ten or more deals have closed. From the first call, every deal carries **a health score**. It’s based on what buyers actually said and what is on record. Stalled and single-threaded deals are flagged with the reason, so your reps know which deals need them.

## Product facts

| Figure | Label |
|---|---|
| 83% | Less admin. Ricavi writes the notes and drafts the follow-ups. It updates the CRM once the rep approves. |
| 5,000+ | Each one is a play for one moment in a deal, like handling a price objection or mapping the buying committee. |
| 20 years | Of the founders’ sales coaching behind the product. |

- Security and data: SOC 2 Type I and II, ISO 27001, and GDPR.
- Meetings: Google Meet, Microsoft Teams, and Zoom, through a Chrome extension. No bot joins by default.
- CRMs: HubSpot, Salesforce, and Microsoft Dynamics. Nothing is written to the CRM until the rep approves it.

## Links

- Manufacturing: https://www.ricavi.ai/industries/manufacturing
- Pricing: https://www.ricavi.ai/pricing
- Book a demo: use the Book a demo button on https://www.ricavi.ai/industries/manufacturing
- Deal review: https://www.ricavi.ai/deal-review
- For sales managers: https://www.ricavi.ai/for/sales-managers
- For sellers: https://www.ricavi.ai/for/sellers
- Pipeline forecasting: https://www.ricavi.ai/pipeline-forecasting