ALPHA NODUS BRAND KIT
https://alphanodus.com/press/brand

The Alpha Nodus logos, colours, type and the words to describe us. Take the whole kit, or one file at a time.

LOGOS
The lion and the wordmark, in black and in white. Place them as they are: never redraw or recolour them.

  Horizontal: The default. Use it wherever it fits.
  Vertical: For square frames, social avatars and the booth.
  Lion: The mark alone, at 24px tall or more.
  Wordmark: Below 24px tall, the wordmark only: the lion loses its face.

  Black, for light backgrounds: logos/*/alpha-nodus-*-black.*
  White, for dark backgrounds: logos/*/alpha-nodus-*-white.*

  SVG and PDF are vector: they open in Adobe Illustrator, Figma and most design tools, and scale to any size.
  PNG has a transparent background: use it for slides and documents.

HOW TO PLACE IT
  - Black on white, paper and light tints. White on dark fields and product screenshots.
  - Keep clear space on every side equal to the height of the lion's head. Nothing enters it.
  - Minimum height: 24px for the horizontal logo and the lion, 14px for the wordmark.
  - Use the files as supplied. The grey shading on the alpha is part of the mark.

NEVER
  - Recolour the lion or the wordmark, in purple or anything else.
  - Place the logo on a gradient, a photograph or a busy screenshot.
  - Rotate, stretch, outline or add a shadow.
  - Put the logo inside a coloured box, or typeset the name in its place.

BRAND COLOURS
Plum leads, on paper or on ink. Lagoon marks an outcome, once per surface. No gradients, anywhere.

  Plum        #6B3FE4   RGB 107 63 228  Primary: buttons, fills and the node
  Plum Dark   #5B2FD1   RGB 91 47 209   Plum as text on light backgrounds
  Plum Light  #C9B3FF   RGB 201 179 255 The accent on ink
  Ink         #1B1430   RGB 27 20 48    The one dark field
  Paper       #F6F4FA   RGB 246 244 250 The page background
  Lagoon      #22C1CE   RGB 34 193 206  The outcome, once per surface

TYPEFACES
Three free Google Fonts, each with one job.

  Urbanist: Headlines, at weight 600. https://fonts.google.com/specimen/Urbanist
  Inter: Every line of text. https://fonts.google.com/specimen/Inter
  JetBrains Mono: Numbers, data and labels. https://fonts.google.com/specimen/JetBrains+Mono

  Where the fonts aren't installed, set headlines in Avenir Next or Century Gothic and text in Arial.

WRITING ABOUT ALPHA NODUS
  - Alpha Nodus is the company behind Gravity, the Agentic Operations System (AOS) for imaging.
  - In text, write Alpha Nodus as two words, never AlphaNodus or Alpha-Nodus.
  - Nodus is Latin for knot, or node. The mark is a lion, an alpha, drawn as a loop.

  Company line:
  Alpha Nodus builds the systems that make just-in-time care possible.

  About Alpha Nodus:
  Alpha Nodus builds the systems that make just-in-time care possible. We started in diagnostic imaging, because that is where the delay is easiest to measure and the fix is easiest to prove, and we did every job on the front desk before we wrote a line of code.

  Alpha Nodus and Gravity:
  Alpha Nodus builds the systems that make just-in-time care possible. Its first system is Gravity, the Agentic Operations System (AOS) for imaging centers and radiology groups. Gravity gets the order, completes the exam and gets it paid, as one system.

  About Gravity:
  Gravity, from Alpha Nodus, is the Agentic Operations System (AOS) for imaging. More than 460 imaging centers across the US run 5.7 million imaging orders a year on it. It gets the order, completes the exam and gets it paid.

FOR PRESS ENQUIRIES, WRITE TO US.
  Interviews, quotes, product images and anything not in the kit.
  info@alphanodus.com
