# Judge.me media kit

Company information, facts, sources and press assets.

Canonical page (proposed public route): https://judge.me/media-kit


## About Judge.me


### Company boilerplate (132 words)

Judge.me is a bootstrapped software company helping merchants scale sales with consumer confidence. Headquartered in London, it is led by founder and CEO Peter-Jan Celis and co-founder and Chief Architect Linh Dam. Its Shopify apps include Judge.me Reviews, for collecting and displaying customer feedback, and Judge.me Email, for newsletters and automated campaigns. Judge.me Reviews serves more than 752,000 Shopify stores worldwide, from independent businesses to Shopify Plus brands. Store Leads ranks it as Shopify’s most reviewed app and the most installed app it tracks. Stores using Judge.me recorded over US$140 billion in gross merchandise value in the last twelve months. Customers featured in its published stories include Beardbrand, MÁDARA Cosmetics and Good Wash Day. The company combines ongoing product development with accessible pricing, support, integrations and security. For more information, visit judge.me.

Sources: [Judge.me leadership](https://judge.me/leadership), [Rails Foundation announcement](https://rubyonrails.org/2025/6/3/judge-me-joins-rails-foundation), [Judge.me founding story](https://www.linkedin.com/posts/judgeme_judgeme-product-reviews-where-trust-drives-activity-7285959459628056577-C-Al), Shopify App Store, [Judge.me Email](https://judge.me/app/email), Judge.me company statistics, Store Leads, [Beardbrand customer story](https://judge.me/success-stories/beardbrand-7-figure-brand-with-content-community-and-reviews), [MÁDARA Cosmetics customer story](https://judge.me/success-stories/how-madara-cosmetics-carried-seven-years-of-trust-into-a-new-platform), [Good Wash Day customer story](https://judge.me/success-stories/how-good-wash-day-towels-built-1-600-reviews-at-4-9-stars-without-a-single-incentive)


### Short description (41 words)

Judge.me is a bootstrapped software company helping merchants scale sales with consumer confidence. Headquartered in London, it is led by founder and CEO Peter-Jan Celis and co-founder and Chief Architect Linh Dam. Its Shopify apps include Judge.me Reviews and Judge.me Email.

Sources: [Judge.me leadership](https://judge.me/leadership), [Rails Foundation announcement](https://rubyonrails.org/2025/6/3/judge-me-joins-rails-foundation), [Judge.me founding story](https://www.linkedin.com/posts/judgeme_judgeme-product-reviews-where-trust-drives-activity-7285959459628056577-C-Al), Shopify App Store, [Judge.me Email](https://judge.me/app/email)


### One sentence (20 words)

Judge.me is a bootstrapped software company helping merchants scale sales with consumer confidence through Shopify apps including Reviews and Email.

Sources: [Judge.me founding story](https://www.linkedin.com/posts/judgeme_judgeme-product-reviews-where-trust-drives-activity-7285959459628056577-C-Al), Shopify App Store, [Judge.me Email](https://judge.me/app/email), [Judge.me leadership](https://judge.me/leadership)

[Download company boilerplate](https://framerusercontent.com/assets/5AHR3bBzGH7sJQhzyBWPO1bcjFI.txt)


### Company at a glance

Founded: 2015.

Headquarters: London, United Kingdom.

Funding: Bootstrapped.

Products: Judge.me Reviews · Judge.me Email.

Team locations: London, United Kingdom; Ho Chi Minh City, Vietnam; Casablanca, Morocco; São Paulo, Brazil.

Industry membership: Rails Foundation Core member since June 2025.


### Founders

Peter-Jan Celis — Founder and CEO.

Peter-Jan Celis founded Judge.me in 2015 and leads the company as CEO.

Sources: [Judge.me leadership](https://judge.me/leadership), [Rails Foundation announcement](https://rubyonrails.org/2025/6/3/judge-me-joins-rails-foundation)

Linh Dam — Co-Founder and Chief Architect.

Linh Dam has worked on Judge.me since early 2015 and leads its technical architecture. He joined the Rails Foundation board in 2025.

Sources: [Judge.me leadership](https://judge.me/leadership), [Rails Foundation announcement](https://rubyonrails.org/2025/6/3/judge-me-joins-rails-foundation)

Sources: [Judge.me leadership](https://judge.me/leadership), [Rails Foundation announcement](https://rubyonrails.org/2025/6/3/judge-me-joins-rails-foundation), [Team and locations](https://judge.me/values), [Judge.me founding story](https://www.linkedin.com/posts/judgeme_judgeme-product-reviews-where-trust-drives-activity-7285959459628056577-C-Al)


## Facts and figures

All figures in this section relate to Judge.me Reviews.


### Active Shopify stores

752,000+

Active Shopify stores reported in Judge.me’s published company statistics. Stores are counted individually; a merchant can operate more than one store.

Sources: Judge.me company statistics


### Merchant GMV — last twelve months

US$140 billion+

Company-reported gross merchandise value: the total value of orders at stores using Judge.me over the trailing twelve months. This measures merchant sales volume, not revenue attributable to Judge.me.

Sources: Judge.me company statistics


### Verified reviews collected

143 million+

Customer reviews verified through methods including order-linked requests, email confirmation matched to order history, authenticated customer accounts, and supported imports or platform syncs with verification data.

Sources: Judge.me company statistics


### Share of Shopify stores using a review app

55.1%

Live Shopify stores detected with Judge.me, divided by live Shopify stores detected with at least one app in the Store Leads product-reviews category. Not a share of all Shopify stores.

Sources: Store Leads


### Shopify Plus stores using Judge.me

22,179

Live Shopify Plus stores with Judge.me detected by Store Leads. Third-party detection differs from Judge.me’s company-reported active-store count.

Sources: Store Leads


### Share of Shopify Plus stores

28.3%

Judge.me detected on live Shopify Plus stores, divided by all live Shopify Plus stores in the same Store Leads snapshot.

Sources: Store Leads


### Shopify App Store rating

5.0 / 5

Overall rating displayed on the Judge.me app listing. These are reviews of the app, not reviews collected by merchants.

Sources: Shopify App Store


### Shopify app rank by review count

#1

Rank by merchant review count on Shopify App Store listings in Store Leads’ dataset. This ranks review volume, not average rating.

Sources: Store Leads


### Shopify app rank by detected installs

#1

Rank by detected installations among Shopify apps tracked by Store Leads. Its detection covers a subset of app installations.

Sources: Store Leads

Figures reflect source snapshots from 15 September 2026 to 16 September 2026.


### Sources and methodology


#### Judge.me company statistics

First-party data reported by Judge.me about active stores, reviews collected and merchant sales volume. Stores are counted individually, so these figures should not be relabelled as unique merchants. Rounded counters are lower bounds; the JSON download distinguishes exact source values from company-provided lower bounds.

[Read how reviews are verified](https://judge.me/help/en/articles/8376284-verified-reviews)


#### Store Leads

Store Leads is an independent ecommerce data provider that detects apps used by live Shopify stores. Review-app share compares stores where Judge.me is detected with stores using at least one app in its product-reviews category. Shopify Plus share compares Plus stores using Judge.me with all live Plus stores in the same dataset. Detection counts may differ from Judge.me’s company-reported active-store count. Shopify Plus status identifies a platform plan, not a merchant revenue band.

[Read about Store Leads data](https://storeleads.app/help/faq/what-data-is-available-for-domains)


#### Shopify app rankings

Store Leads compares Shopify apps by merchant review count and detected installations. “Most reviewed” refers to the number of app reviews. “Most installed” refers to apps covered by its detection, which does not capture every installation.

[View the Store Leads Shopify report](https://storeleads.app/reports/shopify)


#### Shopify App Store

The Shopify App Store hosts the public Judge.me app listing, where merchants rate and review the app. The rating shown here describes the app itself, not the customer reviews collected by merchants.

[View Judge.me on the Shopify App Store](https://apps.shopify.com/judgeme)


#### Using these figures

Use each figure with its label, definition and source. Company-reported activity and third-party app detection measure different things and should not be treated as interchangeable. Contact the media team for clarification or further methodology.


## Vision & mission.

### Vision

A world where merchants and consumers trade with confidence.

### Mission

Bridge the trust gap, empowering merchants to scale their business with consumer confidence.

### The trust gap

Shoppers need reliable information to decide whom to trust. Merchants need a fair way to show the quality of their business. The trust gap is the uncertainty between them. Judge.me works to close it by making genuine customer experiences visible.

Sources: [Judge.me Trust Manifesto](https://judge.me/trust-manifesto)


## Product portfolio.


### Judge.me Reviews

Scale revenue with consumer confidence.

Collect, display and share product and store reviews, including customer photos and videos, on Shopify. Help shoppers assess products through feedback from other customers.

https://judge.me/app/product-reviews

Sources: Shopify App Store


### Judge.me Email

Grow sales with email marketing built for Shopify.

Create newsletters and automated campaigns using the customer data already in Shopify. Ready-to-use flows support checkout recovery and repeat purchases, with reporting on attributed revenue.

https://judge.me/app/email

Sources: [Judge.me Email](https://judge.me/app/email)

Reviews and Email are separate apps with their own plans.


## How Judge.me delivers value

Five factors guide how Judge.me builds products, supports merchants and earns their trust.


### Products that keep improving

Judge.me invests in ongoing product development, using merchant feedback to guide improvements. The aim is to make its products more useful and easier to use as merchants’ needs evolve.

Sources: [Product releases](https://judge.me/unboxed)


### Accessible, transparent pricing

Judge.me aims to make useful software accessible to businesses of different sizes. Clear plans and pricing help merchants understand what they are paying for and choose what fits their business.

Sources: [Judge.me pricing](https://judge.me/pricing)


### Support on every plan

Judge.me treats support as part of the product experience. Free and paid users can get help getting started, solving problems and making better use of the tools they choose.

Sources: [Judge.me pricing](https://judge.me/pricing)


### Focused tools that work together

Judge.me builds focused products that fit into merchants’ existing workflows. Integrations give merchants the freedom to choose the tools that suit their business and connect them as their needs change.

Sources: [Integration directory](https://judge.me/integrations)


### Security and compliance

Judge.me makes protecting merchant and customer data part of how it develops and operates its products. Independent assessments and published security documentation help merchants evaluate those practices for themselves.

Sources: [Security and compliance](https://judge.me/compliance)


## Customer stories

Examples from Judge.me’s published Reviews customer stories. For customer interview requests, contact growth@judge.me.


### Beardbrand

Men’s grooming

Uses customer reviews across product development, marketing and community, with feedback shared through Slack.

Sources: [Beardbrand customer story](https://judge.me/success-stories/beardbrand-7-figure-brand-with-content-community-and-reviews)


### MÁDARA Cosmetics

Skincare · Shopify Plus

Moved its review history to Shopify Plus and uses Judge.me across multiple European markets.

Sources: [MÁDARA Cosmetics customer story](https://judge.me/success-stories/how-madara-cosmetics-carried-seven-years-of-trust-into-a-new-platform)


### Good Wash Day

Haircare accessories

Uses automated review requests and storefront displays to collect and share customer feedback without review incentives.

Sources: [Good Wash Day customer story](https://judge.me/success-stories/how-good-wash-day-towels-built-1-600-reviews-at-4-9-stars-without-a-single-incentive)


## News and company resources

[Merchant case studies](https://judge.me/success-stories) — Published customer stories.

[Product announcements](https://judge.me/unboxed) — Updates from Judge.me.

[Security & compliance](https://judge.me/compliance) — Standards and documentation.

[Rails Foundation membership](https://rubyonrails.org/2025/6/3/judge-me-joins-rails-foundation) — 3 June 2025.

Reviews app launched on Shopify: 25 June 2015.


## Logos and press assets

Use the supplied artwork with its original proportions and colours. Keep it legible and clear of surrounding text or graphics. Write the company name as Judge.me. The company symbol is distinct from a verification badge or store certification. For additional formats or usage questions, contact growth@judge.me. Font files are not included.

Brand colours: Keppel #3EB2A2; Indigo #0E415F. Brand typography: Gelica and Inter.


### Judge.me company logo

For company coverage and references to Judge.me as a whole. The version without a product name.

[Full colour SVG](https://framerusercontent.com/assets/VFjAkvkFgdw6owzZjc2KLh22jE.svg)

[Full colour PNG](https://framerusercontent.com/assets/rAHiAovLaZnv05AS5FWc5SMdJ4.png)

[White PNG](https://framerusercontent.com/assets/St3Y6ky8qxCauJhqBCqR7mZkirA.png)


### Judge.me Reviews logo

For coverage of the reviews app. Includes the Reviews product name.

[Full colour SVG](https://framerusercontent.com/assets/Xtjj5iyn3FGlI4k35XQa3fOwu1o.svg)

[Full colour PNG](https://framerusercontent.com/assets/RQdiUwWdIzmSgnQ0vYeFaGvD8HM.png)

[White SVG](https://framerusercontent.com/assets/DFVTHHcN67WUMAguq6THwNHMg.svg)

[White PNG](https://framerusercontent.com/assets/C9PdixtFcf1ln2YUAPQRVIzTHv4.png)

[Stacked SVG](https://framerusercontent.com/assets/byNvA5AfsPB09cqxxa6qyJoMk.svg)


### Judge.me Email logo

For coverage of the email marketing app. Includes the Email product name.

[Full colour SVG](https://framerusercontent.com/assets/z8uRU3u90l2i88sb40GpQ8ju5SI.svg)

[Full colour PNG](https://framerusercontent.com/assets/dh8LIQJ4XAH5PfyRQoSAj9qm5o.png)

[White SVG](https://framerusercontent.com/assets/bsSTtOAZxTpQ7tscG0rYHvb2PWo.svg)

[White PNG](https://framerusercontent.com/assets/lK7QkXfiZNCbjJNgh9Hk384xGI.png)

[Stacked SVG](https://framerusercontent.com/assets/7rft68BTorWWWXsEBs716XPjOks.svg)


### Judge.me symbol

For compact placements where Judge.me is already identified. Preserve its proportions and clear space.

[Keppel SVG](https://framerusercontent.com/assets/hjK6pV7Pydb6li7AGRUk1RhLDWg.svg)

[Keppel PNG](https://framerusercontent.com/assets/o3Hd1kivQOzfwejlgwU5H15LE.png)

[White PNG](https://framerusercontent.com/assets/veOjYy9DqUUxQEt59pmIhWE9M4.png)


### Founder headshots and product screenshots

Contact growth@judge.me to request images, captions and usage information for your story.


## Media contact

For interviews, founder headshots, product screenshots, customer introductions or updated figures, contact growth@judge.me. Include your outlet, topic, deadline and time zone.


## Official profiles

https://www.linkedin.com/company/judgeme/

https://x.com/judgeme_reviews

https://www.youtube.com/@Judgeme