---
title: About us: twenty years of coaching sales teams | Ricavi
url: https://www.ricavi.ai/about
updated: 2026-10-21
language: en-AU
---

# The tools were never the problem.

> Ricavi was founded by three people who spent twenty years coaching sales teams and watched trained methodology fail to stick.

This is the Markdown version of Ricavi’s About page, written for AI assistants. It follows the page section by section. Ricavi is an AI sales coaching platform for B2B sales teams.

- Page: https://www.ricavi.ai/about
- How Ricavi coaches: https://www.ricavi.ai/sales-coaching-software
- Book a demo: the Book a demo button on https://www.ricavi.ai/about opens the demo form.

## About us

We built Ricavi after watching sales training fail to stick on real calls.

- Security and data: SOC 2 Type I and II, ISO 27001, GDPR, and no external training on your data.

## Each seller gets a coach on every call.

Not a recording after it. Not a workshop once a quarter.

- **Coach live:** A sidebar only the seller sees coaches them on the call.
- **Score each deal:** Every deal gets a health score from what happened on its calls.
- **Keep CRM honest:** Ricavi drafts the notes and CRM updates. Nothing is written until the seller approves it.
- **AI forecast:** An AI forecast sits next to each rep’s own number. Managers see the gap early. AI forecasting starts once ten or more deals have closed.

## What a customer says

“Ricavi has helped me generate 50% more net new opportunities. Over an 11-week period, I was able to secure 12 new deals, resulting in a 38% increase in our quarterly sales.” Conor Bell, Account Executive, HubSpot

## Founded by three people who spent twenty years working in, and coaching, sales teams.

We kept watching the same problem repeat. Sales training gets taught, but it doesn’t stick. Reps forget the framework. CRMs go stale. The tools were fine. The coaching was missing: not once a quarter in a workshop, but on every call, in the moment.

Ricavi coaches reps on your own playbook as they talk, in a sidebar only the seller sees.

Beside the story, a switch shows the same question two ways:

- **In the book:** Chapter 8, The buying committee. “Who else is involved in signing this off, and what are the steps?” From The B2B Sales Playbook, by Luigi Prestinenzi and David Fastuca. Rated 4.9 stars on Amazon. https://www.ricavi.ai/resources/book
- **On the call:** The live sidebar on a call. Only the seller sees it. A smart nudge says: Surface the decision process. Say this: “Who else is involved in signing this off, and what are the steps?”

## Get to know us

Meet the founders before you buy: the Revenue Leaders podcast (hosted by Luigi, Regan, and Dave), the book (by Luigi and Dave), and the free weekly session in Growth Forum.

## Built by builders.

Three founders and forty-plus years of building companies, sales teams and performance. Dave builds companies. Regan builds sales teams. Luigi builds performance. Together, they built Ricavi.

- David Fastuca, Co-founder and Chief Executive Officer
- Regan Barker, Co-founder and Chief Revenue Officer
- Luigi Prestinenzi, Co-founder and Chief Customer Officer

## Links

- About Ricavi: https://www.ricavi.ai/about
- Sales coaching software: https://www.ricavi.ai/sales-coaching-software
- Pricing: https://www.ricavi.ai/pricing
- Partner program: https://www.ricavi.ai/partners
- The B2B Sales Playbook: https://www.ricavi.ai/resources/book